Objects in image: Book
Text visible in image: TNE, ENTERNATIENL, SESTSEL, WE, SOC, WARE, THIN, 111, 111, COPIES, HORE, THAE, 11, LAREUIEES, The, NEW, RULES, D, MEDI, of, MARKETING, BIBL, TOUSE, PR, D, TACTICS, GO, DAVID, MEERMAN, SCaTT
Question: what is the blue book about?
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