A cellphone that is 11.00 cm or 4.33 inches.
The box for the Yavi phone shows that it is 4.33 inches
A YAVi cellphone is shown to be 11.00 cm long.
A Yavi cellphone is 4.33 inches tall or 11.00 cm.
A box for a Yavi phone says that it is 11 centimeters.