Figure 6-1-6-1 Transitions in and breakdown of the broadcasting sector market size (total sales)

fiscal year	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014	2015
Private broadcaster	Terrestrial-based broadcasters	25,229	26,153	26,138	26,091	25,847	24,493	22,574	22,655	22,502	22,870	23,216	23,375	23,461
Community broadcasters included in total above $ ^{*4} $	141	140	140	144	148	150	123	116	120	115	124	127	126
Satellite-based broadcasters $ ^{*1} $	2,995	3,158	3,414	3,525	3,737	3,905	3,887	4,185	4,490	4,510	4,491	3,661	3,809
Cable TV broadcasters $ ^{*2} $	3,330	3,533	3,850	4,050	4,746	4,667	5,134	5,437	5,177	4,931	5,030	4,975	5,003
NHK $ ^{*3} $	6,803	6,855	6,749	6,756	6,848	6,624	6,659	6,812	6,946	6,604	6,570	6,748	6,879
total	38,356	39,698	40,152	40,422	41,178	39,689	38,254	39,089	39,115	38,915	39,307	38,759	39,152

(※1) Figures for satellite-based broadcasters represent operating revenues from satellite-based broadcasting services.

(※2) Cable TV broadcasters until FY 2010 were business enterprises providing independent broadcasting services with facilities licensed under the former licensing scheme (under the former Act on Cable Television Broadcasting. Note that facilities registered under the former Act on Broadcast on Telecommunications Services included those that use the same broadcasting method as facilities licensed under the former licensing scheme). From FY 2011 on, cable TV broadcasters were registered business enterprises with wired telecommunication facilities providing independent broadcasting services. (Both exclude business operators using IP multicasts.)

( $ ^{※3} $ ) Figures for NHK represent ordinary operating income.

(※4) Community broadcasting operators that also provide cable TV broadcasting services are excluded.

Prepared from MIC materials and the "NHK financial statements" for each fiscal year

terrestrial-based private broadcasters' sales were 2.3461 trillion yen (up 0.4 percent from the previous year), satellite-based private broadcasters' sales were 380.9 billion yen (up 4.0 percent), cable TV broadcasters' sales were 500.3 billion yen (up 0.6 percent), and NHK's ordinary

### 7. Content market trends

## (1) Size of Japan's content market

● The Japanese content market was valued at 11.5081 trillion yen, over 50 percent of which was attributable to video content, about 40 percent to text-based content, and less than 10 percent to audio-based content

The Japanese content market was valued at 11.5081 trillion yen in 2015. By content segment, video content accounted for over 54.3 percent of the market, text-based content, about 39.2 percent, and audio-based content, 6.5 percent. $ ^{38} $ (Figure 6-1-7-1).

The overall size of the content market in 2015 has remained essentially unchanged since 2011. The size of each content segment as well stayed flat between 2011 operating income was 687.9 billion yen (up 1.9 percent).

In terms of market share, terrestrial-based private broadcasters accounted for 72.7 percent (down 0.3 percentage points from the previous year) of private broadcasters' sales. (Figure 6-1-6-1).

and 2012, after 2013 the video content segment expanded while the text-based content segment contracted (Figure 6-1-7-2).

## (2) Trends in the online content market

The market for online content, which is downloaded or streamed via the Internet to computers or mobile phones, grew to 2.9633 trillion yen, accounting for 25.7 percent of the entire content market

As part of the overall content market, the market for online content, which is downloaded or streamed via the Internet to computers or mobile phones, reached 2.9633 trillion yen. By content segment, the video content segment accounted for 55.7 percent of the online con-