### b. Other examples of the sharing economy

The table below summarizes other examples of the sharing economy other than vacation rentals (Figure 3-1-2-2).

As stated at the outset of this paragraph, the sharing economy offers benefits to both lenders and renters, and from the macro perspective, the sharing economy is expected to address the varied demands of individuals and resolve social issues. On the flipside, there are issues with ensuring security and protecting users. For example, consider services like Uber and Lyft where ordinary drivers take riders to their destination in private automobiles. A major problem with these services is the presupposition that the private automobile driver alone is responsible for driving and that no entity bears responsibility for operation and management or for servicing cars.

### (3) Awareness and intention to use sharing economy services a. Vacation rentals

The table below summarizes the awareness and intention to use vacation rentals by country and by age bracket (Figure 3-1-2-3). Awareness levels by country ranged between 70 and 90 percent, with Japan scoring lowest, at 72.0 percent. This illustrates vacation rentals are widely known in all the countries. More variation was seen in the intention to use vacation rentals between the countries due to differing circumstances in each country.

### b. Other sharing economy services

The table below compares awareness levels of services that provide transportation to a destination in the driver's personal car (Figure 3-1-2-4). Awareness levels by country ranged between 70 and 90 percent, except for Japan, where the awareness level for such services appears to be comparatively low, at 48.3 percent.

The intention to use such services was over half in China (86.4 percent), South Korea (71.5 percent), and the United States (53.5 percent). The intention to use was just 31.2 percent in Japan, the lowest of the six countries.

When asked about the disadvantages or reasons for not using sharing economy services, the response “concern about support in the case of an accident or other problems” was particularly common among Japanese respondents (Figure 3-1-2-5).

Comparisons in each country between respondents with and without an intention to use suggest the possibility that the disadvantages or reasons for not using sharing economy services change with the popularity of the service and with the user's level of awareness and understanding. With greater awareness and understanding, and after seeing specific successful examples, users' misgivings may gradually be alleviated and they may start to use the services. For example, in all countries, respondents without any intention to use services selected "none of the above" more often than respondents with an intention to use, indicating respondents without any intention to use services had only vague worries. Japanese respondents without any intention to use services selected "concern about support in the case of an accident or other problems" at a fairly high rate. In other countries — particularly in the United States, where the services are well used and well established, respondents

Figure 3-1-2-2 Examples of other sharing economy services

Name	Provider and start date	Description
Uber	Uber (U.S.) 2009	Uber is a service that matches ordinary drivers with people who want to move from place to place. According to the company, the service is used in 382 cities around the world, as of April 2016, including matching riders with taxis. In Japan, Uber provides a service for dispatching taxis. The company is also launching new services, such as UberRUSH, which delivers packages, and UberEATS, which delivers meals.
Lyft	Lyft (U.S.) 2012	Lyft is a service that matches ordinary drivers with people who want to move from place to place. According to the company, the service is used in more than 190 cities in the United States, as of March 2016. Lyft signed a partnership with GM in January 2016, with the aim of providing ride sharing with self-driving vehicles.
Minaport	Archi M's (Japan) 2015	Minaport is a bike share service in the city of Kyoto. In addition to four rental and return locations, Minaport will deliver bicycles at a place and time prearranged with a smartphone app. It also has a service that delivers a bicycle to the user's current position. Minaport delivers bicycles in 10 to 30 minutes within its service area.
Space Market	Space Market (Japan) 2014	Space Market is a platform service that lets users rent out spaces such as older private homes, movie theaters, baseball stadiums, temples, and municipal public facilities. Space Market supports such unique plans as a general meeting held in a movie theater or a kick-off meeting in a temple. According to the company, it had more than 6,000 spaces to rent out, as of April 2016.