Figure 5-1-6-1 Transitions in and breakdown of the broadcasting sector market size (total sales)

Fiscal year	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012	2013	2014
Private broadcasters	Terrestrial-based broadcasters	24,863	25,229	26,153	26,138	26,091	25,847	24,493	22,574	22,655	22,502	22,870	23,216	23,375
Community broadcasters included in total above $ ^{4} $	139	141	140	140	144	148	150	123	116	120	115	124	127
Satellite-based broadcasters $ ^{1} $	2,769	2,995	3,158	3,414	3,525	3,737	3,905	3,887	4,185	4,490	4,510	4,491	3,661
Cable TV broad-casters $ ^{2} $	3,076	3,330	3,533	3,850	4,050	4,746	4,667	5,134	5,437	5,177	4,931	5,030	4,975
NHK $ ^{3} $	6,750	6,803	6,855	6,749	6,756	6,848	6,624	6,659	6,812	6,946	6,604	6,570	6,748
Total	37,458	38,356	39,698	40,152	40,422	41,178	39,689	38,254	39,089	39,115	38,915	39,307	38,759

(Note 1) Figures for satellite-based broadcasters represent operating revenues from satellite-based broadcasting services.

(Note 2) Cable TV broadcasters until FY 2010 were business enterprises providing independent broadcasting services with facilities licensed under the former licensing scheme (under the former Act on Cable Television Broadcasting. Note that facilities registered under the former Act on Broadcast on Telecommunications Services included those that use the same broadcasting method as facilities licensed under the former licensing scheme). From FY 2011 on, cable TV broadcasters were registered business enterprises with wired telecommunication facilities providing independent broadcasting services. (Both exclude business operators using IP multicasts.)

(Note 3) Figures for NHK represent ordinary operating income.

(Note 4) Community broadcasting operators that also provide cable TV broadcasting services are excluded.

Prepared from MIC materials and the "NHK Yearbook" for each fiscal year

### 7. Content market trends

## (1) Size of Japan's content market

● The Japanese content market was valued at 11.4722 trillion yen, over 50 percent of which was attributable to video content, about 40 percent to text-based content, and less than 10 percent to audio-based content.

The Japanese content market was valued at 11.4722 trillion yen in 2014. By content segment, video content accounted for over 50 percent of the market, text-based content, about 40 percent, and audio-based content, under 10 percent. $ ^{10} $

The primary components of the video content segment, worth 6.2426 trillion yen (54.4 percent of the entire market), were terrestrial TV programs, worth 2.8056 trillion yen, game software, 1.2211 trillion yen, satellite and cable TV broadcast programs, 905.2 billion yen, movies, 675.3 billion yen, videos, 421.6 billion yen, and original Internet videos, 213.8 billion yen. The primary components of the audio-based content segment, worth 750.3 billion yen (6.5 percent of the entire market), were music, worth 538.6 billion yen, and radio programs, 202.9 billion yen. And the primary components of the text-based content segment, worth 4.4794 trillion yen (39.0 percent of the entire market), were newspaper articles, worth 1.6598 trillion yen, magazines, $ ^{11} $ 1.0931 trillion yen, books, 788.1 billion yen, comics, 495.5 billion yen.