表 3.4.6 PCA IDS モデル ( $ \varepsilon = -2 $ と M1 ブランドの弾力性 = -2.85 ) の場合

弾力性マトリックス

B1-p	B2-p	B3-p	B4-p	B5-p	B6-p	B0-p	M1-p	M2-p	M3-p	M4-p	M5-p	M6-p	M0-p
B1-q	-2.86	0.06	0.05	0.01	0.03	0.04	0.04	0.32	0.17	0.03	0.02	0.04	0.02	0.04
B2-q	0.32	-3.12	0.05	0.01	0.03	0.04	0.04	0.32	0.17	0.03	0.02	0.04	0.02	0.04
B3-q	0.32	0.06	-3.13	0.01	0.03	0.04	0.04	0.32	0.17	0.03	0.02	0.04	0.02	0.04
B4-q	0.32	0.06	0.05	-3.17	0.03	0.04	0.04	0.32	0.17	0.03	0.02	0.04	0.02	0.04
B5-q	0.32	0.06	0.05	0.01	-3.15	0.04	0.04	0.32	0.17	0.03	0.02	0.04	0.02	0.04
B6-q	0.32	0.06	0.05	0.01	0.03	-3.14	0.04	0.32	0.17	0.03	0.02	0.04	0.02	0.04
B0-q	0.32	0.06	0.05	0.01	0.03	0.04	-3.14	0.32	0.17	0.03	0.02	0.04	0.02	0.04
M1-q	0.32	0.06	0.05	0.01	0.03	0.04	0.04	-2.86	0.17	0.03	0.02	0.04	0.02	0.04
M2-q	0.32	0.06	0.05	0.01	0.03	0.04	0.04	0.32	-3.01	0.03	0.02	0.04	0.02	0.04
M3-q	0.32	0.06	0.05	0.01	0.03	0.04	0.04	0.32	0.17	-3.15	0.02	0.04	0.02	0.04
M4-q	0.32	0.06	0.05	0.01	0.03	0.04	0.04	0.32	0.17	0.03	-3.16	0.04	0.02	0.04
M5-q	0.32	0.06	0.05	0.01	0.03	0.04	0.04	0.32	0.17	0.03	0.02	-3.14	0.02	0.04
M6-q	0.32	0.06	0.05	0.01	0.03	0.04	0.04	0.32	0.17	0.03	0.02	0.04	-3.16	0.04
M0-q	0.32	0.06	0.05	0.01	0.03	0.04	0.04	0.32	0.17	0.03	0.02	0.04	0.02	-3.13

## 市場レベル

BEFOR	AFTER	$ \Delta $	% $ \Delta $
Industry Quantity	17687	16123.9	-1563.1	-8.84%
Laspeyres Price Index	203.932	213.321	9.38909	4.60%
Industry Profits	1310.8	1342.49	31.6889	2.42%
Guidelines HHI	3493.36	5746.83	2253.47

注: 数量の単位は千個。利潤の単位は百万円

## 企業レベル

P0	P1	%ΔP	Q0	Q1	%ΔQ	π0	π1	%Δπ
企業A	198.232	209.99	5.93%	13288.4	11631.6	-12.47%	1000.14	1015.19	1.50%
企業C	194.845	196.823	1.02%	1273.9	1300.78	2.11%	80.0685	84.3314	5.32%
企業D	276.075	278.851	1.01%	296.108	302.446	2.14%	25.9517	27.347	5.38%
企業E	180.991	182.815	1.01%	670.142	684.447	2.13%	38.6273	40.7	5.37%
企業F	289.898	292.808	1.00%	198.544	202.806	2.15%	18.2144	19.1955	5.39%
企業G	235.212	237.577	1.01%	408.746	417.496	2.14%	30.5212	32.1621	5.38%
企業H	218.086	220.283	1.01%	504.294	515.059	2.13%	35.0253	36.9047	5.37%
パターその他	306.798	309.889	1.01%	401.434	410.003	2.13%	39.2226	41.3273	5.37%
マーリッその他	208.64	210.75	1.01%	645.516	659.282	2.13%	43.0289	45.3377	5.37%

注: 数量の単位は千個。利潤の単位は百万円

製品レベル

S0	S1	P0	P1	% $ \Delta $ P	Q0	Q1	% $ \Delta $ Q
B1	24.16%	24.37%	230.709	240.811	4.38%	4272316	3929641	-8.02%
B2	4.14%	3.40%	231.002	255.988	10.82%	731971	547969	-25.14%
B3	4.08%	4.57%	217.34	219.546	1.02%	721868	737107	2.11%
B4	0.55%	0.62%	262.203	264.841	1.01%	97377	99460.3	2.14%
B5	2.31%	2.59%	235.212	237.577	1.01%	408746	417496	2.14%
B6	2.85%	3.19%	218.086	220.283	1.01%	504294	515059	2.13%
B0	2.27%	2.54%	306.798	309.889	1.01%	401434	410003	2.13%
M1	30.27%	30.50%	181.797	189.848	4.43%	5354707	4917527	-8.16%
M2	16.56%	13.87%	172.721	190.365	10.22%	2929368	2236452	-23.65%
M3	3.12%	3.50%	165.43	167.11	1.02%	552027	563673	2.11%
M4	1.12%	1.26%	282.872	285.716	1.01%	198731	202986	2.14%
M5	3.79%	4.24%	180.991	182.815	1.01%	670142	684447	2.13%
M6	1.12%	1.26%	289.898	292.808	1.00%	198544	202806	2.15%
M0	3.65%	4.09%	208.64	210.75	1.01%	645516	659282	2.13%

P0	MC0	(P0-MC0)/P0	P1	MC1	(P1-MC1)/P1
B1	230.709	139.992	39.32%	240.811	139.992	41.87%
B2	231.002	152.461	34.00%	255.988	152.461	40.44%
B3	217.34	147.25	32.25%	219.546	147.25	32.93%
B4	262.203	178.911	31.77%	264.841	178.911	32.45%
B5	235.212	160.541	31.75%	237.577	160.541	32.43%
B6	218.086	148.632	31.85%	220.283	148.632	32.53%
B0	306.798	209.092	31.85%	309.889	209.092	32.53%
M1	181.797	110.133	39.42%	189.848	110.133	41.99%
M2	172.721	114.23	33.86%	190.365	114.23	39.99%
M3	165.43	112.04	32.27%	167.11	112.04	32.95%
M4	282.872	193.097	31.74%	285.716	193.097	32.42%
M5	180.991	123.351	31.85%	182.815	123.351	32.53%
M6	289.898	198.158	31.65%	292.808	198.158	32.32%
M0	208.64	141.982	31.95%	210.75	141.982	32.63%