表4—18：SSNIPテスト（+5%；$e-mc=150$円）：それ以外の映画館

仮想的独占企業の所有する映画館の範囲(価格を5%引き上げる映画館からの距離)
5km	10km	20km	30km	40km	50km	75km	100km
基準価格=平均入場料金
1st	-55,694.580	-43,300.100	-40,413.750	-39,339.180	-39,331.470	-39,331.470	-39,331.470
5th	-20,537.020	-17,943.010	-14,608.780	-14,493.240	-14,314.360	-14,312.320	-14,312.320
10th	-9,572.675	-8,293.186	-7,844.858	-6,761.091	-6,565.910	-6,565.910	-6,565.910
25th	-741.276	-690.196	-574.550	-525.085	-511.297	-492.138	-476.786	-476.786
50th	-121.078	-115.762	-106.931	-99.677	-96.288	-95.619	-93.834	-89.299
75th	-38.025	-37.673	-34.761	-34.000	-30.759	-28.007	-27.232	-23.104
90th	-16.731	-16.233	-15.454	-15.419	-13.991	-13.345	-12.964	-11.003
95th	-9.912	-9.879	-9.052	-8.693	-7.810	-7.810	-6.744	-5.826
99th	-3.824	-3.824	-3.573	-3.445	-2.737	-1.748	-1.748	1.214
基準価格=平均入場料金-100円
1st	-59,694.310	-46,279.250	-43,148.550	-41,978.420	-41,969.960	-41,969.960	-41,969.960
5th	-21,597.150	-18,553.540	-15,070.580	-15,012.810	-14,721.780	-14,721.780	-14,721.780
10th	-10,002.670	-8,807.286	-7,951.309	-7,147.689	-6,690.660	-6,690.660	-6,690.660
25th	-759.962	-705.111	-593.785	-541.945	-509.651	-501.657	-470.437	-470.437
50th	-123.697	-115.608	-114.551	-106.046	-100.911	-99.035	-96.347	-89.769
75th	-41.495	-39.921	-36.491	-35.109	-32.579	-31.326	-28.004	-25.519
90th	-18.471	-17.196	-16.505	-16.398	-14.972	-14.494	-13.644	-11.288
95th	-10.563	-10.502	-9.447	-9.312	-8.380	-8.222	-6.968	-5.948
99th	-3.828	-3.828	-3.584	-3.378	-2.144	-1.952	-1.934	1.042
基準価格=平均入場料金-200円
1st	-63,169.470	-48,810.750	-45,451.760	-44,190.660	-44,181.460	-44,181.460	-44,181.460
5th	-23,012.390	-18,807.650	-15,902.770	-15,250.120	-15,250.120	-15,250.120	-15,250.120
10th	-10,642.940	-8,835.888	-7,769.285	-7,441.698	-7,134.969	-7,134.969	-7,134.969
25th	-762.952	-741.913	-606.457	-535.954	-499.650	-495.162	-473.669	-473.669
50th	-123.586	-119.925	-119.591	-106.845	-102.150	-101.549	-94.282	-86.194
75th	-41.217	-38.879	-37.425	-36.122	-33.146	-30.580	-29.237	-25.733
90th	-19.459	-17.974	-16.866	-15.693	-14.814	-14.316	-13.256	-10.821
95th	-11.337	-10.857	-9.954	-9.380	-7.402	-7.402	-7.011	-5.772
99th	-3.949	-3.628	-3.260	-2.464	-2.252	-2.123	-1.044	0.787
基準価格=平均入場料金-300円
1st	-65,845.990	-50,677.040	-47,118.530	-45,775.610	-45,765.720	-45,765.720	-45,765.720
5th	-24,721.850	-18,951.420	-16,247.720	-15,552.030	-15,433.810	-15,433.810	-15,433.810
10th	-11,068.010	-9,137.261	-7,588.864	-7,430.290	-7,014.070	-7,014.070	-7,014.070
25th	-744.191	-664.126	-612.102	-525.988	-491.148	-491.148	-466.862	-466.862
50th	-130.381	-120.805	-113.807	-104.247	-98.973	-92.301	-89.675	-84.076
75th	-39.766	-39.555	-35.899	-35.195	-33.531	-30.477	-27.818	-24.953
90th	-19.536	-18.406	-16.021	-15.693	-14.759	-13.616	-12.210	-9.900
95th	-11.178	-11.143	-9.716	-9.357	-8.027	-6.868	-6.774	-5.175
99th	-4.245	-3.900	-2.504	-2.428	1.560	2.941	11.739	11.739
基準価格=平均入場料金-400円
1st	-67,401.190	-51,619.610	-47,905.170	-46,494.840	-46,484.330	-46,484.330	-46,484.330
5th	-25,691.410	-19,081.600	-16,541.490	-16,082.520	-16,077.910	-16,077.910	-16,077.910
10th	-11,180.000	-8,636.110	-7,808.286	-7,457.102	-7,064.402	-7,064.402	-7,064.402
25th	-691.831	-657.281	-598.760	-529.691	-489.523	-482.099	-456.096	-452.973
50th	-119.317	-115.180	-108.024	-97.289	-93.291	-88.197	-83.978	-80.898
75th	-36.796	-35.613	-34.661	-33.741	-32.684	-30.291	-27.254	-23.896
90th	-19.187	-17.622	-15.260	-14.252	-13.208	-12.560	-10.722	-9.490
95th	-10.635	-10.376	-9.486	-7.958	-7.165	-6.413	-5.534	-4.723
99th	-4.011	-2.670	3.271	16.547	16.547	21.161	28.361	28.361

注）映画料率 a は各映画館の映画料総額を入場料収入で除した値を使っている。単位は百万円。『特定サービス産業実態調査報告』の映画館編の個票データを利用。詳細は本文を参照のこと。

### 4.7 まとめ

本章では，Davis（2006b）及び Thomadsen（2005）の分析フレームワークに倣い，日本の映画館市場を取り上げて，小売・サービス市場における局地的市場競争の実証分