concerning overseas travel, such that the number of individual travelers to Japan is expected to increase (Figure 3-1-19).

Tourists who have previously been to Japan also indicated a high degree of desire to visit tourist destinations in local regions. In particular, we can see that tourists are exposed to the appeal of regional areas once they visit tourist destinations in local regions and are likely to be more eager to visit such destinations in the future (Figure 3-1-20). In terms of what tourists would like to do at tourist destinations in local regions, responses show that tourists wish to engage in experiences that are unique to the given location, such as by consuming locally grown foods and visiting hot springs and enjoying a nature-based experience.

Figure 3-1-20

Survey as to whether or not visits have been made to local regional tourism destinations in Japan and on intentions to visit in the future (administered to people who have previously visited Japan)

Respondents→	Overall	South Korea	China	Taiwan	Hong Kong	Thailand	Singapore	Malaysia	Indonesia
Sample size	2,153	329	335	366	388	242	228	127	138
Have visited previously	I have visited previously and would definitely like to visit again.	35%	21%	44%	33%	39%	40%	35%	29%	42%
I have visited previously and would like to visit again if an opportunity arises.	32%	37%	31%	37%	28%	33%	26%	28%	32%
I have visited previously but do not really wish to visit again.	4%	6%	2%	2%	5%	3%	4%	6%	2%
I have visited previously but cannot see myself visiting again.	2%	4%	1%	1%	1%	2%	3%	2%	4%
(Subtotal) Have visited previously	73%	67%	78%	74%	73%	77%	68%	66%	80%
Have not visited previously	I have not visited previously but would definitely like to visit someday.	16%	18%	16%	16%	12%	13%	21%	21%	14%
I have not visited previously but would like to visit someday if an opportunity arises.	10%	14%	6%	9%	13%	8%	8%	11%	6%
I have not visited previously and do not really wish to visit someday.	1%	0%	0%	0%	1%	1%	2%	1%	0%
I have not visited previously and cannot see myself visiting someday.	1%	1%	0%	1%	2%	0%	2%	1%	0%
(Subtotal) Have not visited previously	27%	33%	22%	26%	27%	23%	32%	34%	20%
(Subtotal) Definitely would like to visit	51%	39%	60%	49%	51%	53%	55%	50%	57%
(Subtotal) Definitely would like to visit + would like to visit if an opportunity arises	93%	89%	97%	96%	92%	94%	89%	90%	94%

(Notes) 1 Questions regarding local regional tourist destinations were asked in terms of areas situated at a distance from the Tokyo metropolitan area and other metropolitan areas.

2 Questions were posed to people who have previously visited Japan as to whether or not they visited a local regional tourism destination during their most recent visit to Japan and as to their intentions to visit a local regional tourism destination in the future.

Source) Survey on the Intentions of Inbound Foreign Tourists from Eight Regions Across Asia (2015) (Development Bank of Japan/Japan Travel Bureau)

Stimulating the economy through the development of a system of accepting tourists and the establishment of tourism destinations that reflect the unique appeal of the locations in which they are situated in order to accommodate such diversification in the actions and needs of foreign travelers is important.

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## Global Power City Index

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Global Power City Index 2015 was published, ranking Tokyo fourth. This index has been reported by the Institute for Urban Strategies of the Mori Memorial Foundation every year since 2008, evaluating 40 main cities in the world from the viewpoints of economy, culture, and environment under the concept that in the global-scale competition among cities, the “magnetic force” of a city attracting appealing and creative people and enterprises around the world as the comprehensive strength of the city.

Ranked at the top is London, second New York, and Tokyo comes in fourth for the eighth consecutive year following Paris in third. Although in first place in Asia, let's think about the strengths and weaknesses of Tokyo.

Looking to each category, one of the strengths of Tokyo is the economy, as Tokyo has maintained a ranking at the top in the world. Another is research and development where Tokyo is ranked second. In culture and exchanges, Tokyo moved up one notch to fifth due to the tendency for a depreciation of the yen, and the increases in foreign visitors and students studying in Tokyo from around 2012. Toward the Tokyo Olympics in 2020, the city is expected to attain a higher rank in this category.

As for the weaknesses, one is the environment where evaluations on the reduction of $ CO_{2} $ emissions,