Figure 2-1-79

Income and Expense of Consumer Spending on Domestic Travel with Overnight Stays by Region (2014)

Sightseeing/Recreation

Location of Resident	Destination	Income and Expense
Hokkaido	358,444	636,841	278,397
Tohoku	560,577	632,611	72,033
Kanto	3,302,539	2,242,944	-1,059,595
Hokuriku-Shinetsu	474,479	841,093	366,614
Chubu	1,129,539	1,080,707	-48,832
Kinki	1,371,421	1,178,494	-192,927
Chugoku	441,207	379,824	-61,383
Shikoku	194,500	192,287	-2,214
Kyushu	703,481	857,523	154,042
Okinawa	89,330	583,196	493,866
All of Japan	8,625,518	8,625,518	-

Visit to Hometown/Visit Friends

Business Trip/Work

Location of Resident	Destination	Income and Expense
Hokkaido	137,209	152,057	14,848
Tohoku	224,102	186,084	-38,018
Kanto	717,034	794,286	77,252
Hokuriku-Shinetsu	151,770	128,999	-22,772
Chubu	185,898	149,719	-36,180
Kinki	481,963	346,856	-135,107
Chugoku	91,850	75,685	-16,166
Shikoku	91,313	56,666	-34,647
Kyushu	209,556	354,857	145,300
Okinawa	28,022	73,510	45,488
All of Japan	2,318,717	2,318,717	-

All Domestic Travel

Location of Resident	Destination	Income and Expense
Hokkaido	221,494	296,540	75,046
Tohoku	215,037	342,446	127,409
Kanto	1,277,876	654,098	-623,778
Hokuriku-Shinetsu	151,326	232,702	81,376
Chubu	394,840	279,588	-115,252
Kinki	441,282	489,092	47,810
Chugoku	172,801	224,405	51,603
Shikoku	84,471	130,391	45,920
Kyushu	291,870	564,167	272,297
Okinawa	21,323	58,892	37,569
All of Japan	3,272,321	3,272,321	-

Location of Resident	Destination	Income and Expense
Hokkaido	717,146	1,085,501	368,354
Tohoku	999,716	1,161,639	161,922
Kanto	5,297,449	3,692,006	-1,605,443
Hokuriku-Shinetsu	777,575	1,201,758	424,183
Chubu	1,710,278	1,508,493	-201,785
Kinki	2,294,666	2,014,819	-279,847
Chugoku	705,859	680,017	-25,842
Shikoku	370,284	379,594	9,309
Kyushu	1,204,907	1,778,349	573,442
Okinawa	138,675	714,382	575,706
All of Japan	14,216,557	14,216,557	-

(Notes) 1 As the total of consumer spending in residential location and the total of consumer spending in destination in the original data do not match, the consumer spending at destination in the above figure has been calculated by multiplying the ratio of the total of consumer spending in residential location and the total of consumer spending at destination from the original data to the total consumer spending at destination (As a result, the total consumer spending for residence location and destination match in the above figure.).

Destination: Classified by the location of the traveller's destination.

Source) "Consumption Trend Survey for Travel/Sightseeing" by Japan Tourism Agency

## (Creating Tourism Regions by Developing the Sightseeing Zones in the Rural Areas)

Based on the “Act on Promotion of Tourists’ Visit and Stay Through Development of Tourism Areas (Sightseeing Zone Development Law)”, the Japan Tourism Agency is promoting the development of “Sightseeing Zones” as districts that can handle interactive stay-type tourism. Through this, the Agency plans to use tourism to revitalize districts—particularly districts other than those in the Golden Route—by creating tourism regions with distinctive attractions with specific themes to appeal to both domestic and international travellers.

The “Niseko Sightseeing Zone,”—made up of the three towns of Rankoshi, Niseko and Kucchancho in Hokkaido—which received certification from the Sightseeing Zone Development Implementation Project in 2014, has not only domestic visitors but tourists from all over the world because of its world-leading powder snow and safety assurance activities for skiers/snow boarders, providing a growing trend for the total number of nights lodged by both Japanese and foreigners, with approximately 1.53 million people staying overnight in 2013 (Figure 2-1-80).