## Outline of the project for promoting distribution of domestic fish and fishery products

- Amid a sharp decline in consumption of fish and fishery products (40.2 kg/capita/year in 2001 → 29.5 kg/capita/year in 2010), it is urgent to promote distribution of domestic fish and fishery products by clearing any clogging in the distribution.

- The government will comprehensively support the distribution of domestic fish and fishery products from upstream (production area) to downstream (consumption area) both through soft measures and hard measures.

## Supporting clearing of clogging in the distribution from upstream to downstream

Information sharing, individual guidance, etc.

- Sharing information on selling needs, production areas, etc.

- Having distribution experts give individual guidance

- Holding seminars and training for disseminating knowledge of nutritional components of fish and fishery products

Support for installation of equipment

- Subsidizing the costs for purchasing equipment necessary to promote distribution

Subsidy for storage/transportation costs

Subsidizing the interest on purchase payment, storage costs, processing costs, transportation costs, etc. for domestic fish and fishery products pertaining to efforts to promote distribution

4 Constructing diverse distribution routes

5 Increasing added value based on fishery processing and expanding sales channels

6 Ensuring an appropriate supply-and-demand balance by demonstrating processing/distribution functions

7 Promoting exports of fish and fishery products

8 Securing imports of fish and fishery products

## V II Developing safe and vibrant fishing communities

1 Strengthening disaster-prevention functions and disaster-mitigation measures of fishing ports and fishing communities

- The government will increase the disaster-prevention capacity of fishing ports and fishing communities by strengthening the structure of fishing port facilities so that they can demonstrate their effects persistently and by making the piers earthquake-resistant.

## Outline of fisheries infrastructure development projects

## Reconstruction from disaster & disaster-prevention measures

[Challenges and countermeasures]

- Massive damage assumed to be caused by large-scale earthquakes, etc.

- Growing concerns among residents about possible damage from waves, high tide, earthquakes, and tsunamis

- Extending the life-span and strengthening the disaster-prevention functions of fishing port facilities

- Recovering the productivity of fishing grounds

- Establishing an evacuation system in fishing communities

Artificial ground of a fishing port and embankment/leveling of a fishing port village

## Hygiene-control measures for distribution centers

[Challenges and countermeasures]

- Need for comprehensive hygiene-control measures in the processes from landing to shipping

- Aging and functional decline of markets, etc.

- In addition to fish wholesale market facilities and piers under hygiene control, developing carry-in/carry-out work spaces at fishing port markets

Fishing port serving as a

production/distribution base

Hygiene control of a fishing port

## Fishery resource recovery measures

[Challenges and countermeasures]

- Low-resource-level fishery resources still accounting for about 40% of all resources

- Constant shrinkage of seagrass beds and tidal flats

- Developing fishing grounds in offshore areas

- Optimizing habitat conditions for aquatic organisms based on life history

Conservation/creation of seagrass beds

Upwelling fishing ground