Source: Ministry of Education, Culture, Sports, Science and Technology, Standard Tables of Food Composition in Japan 2010

## (Promoting export of aquaculture products)

○ In Japan’s aquaculture production, globally advanced new technologies such as the full-cycle aquaculture of bluefin tuna and the “citrus-fed fish” have been applied one after another. Thus, Japan’s aquaculture has sufficient potential to cultivate the global market.

O Careful marketing will be required, including studying the consumption trends in the respective countries. Also, when exporting fishery products, it is necessary to satisfy the hygiene control standards of the export destination countries and regions.

○ In order to expand the export of agricultural, forestry, fishery and food products, the national government has formulated the export strategy for agricultural, forestry, fishery and food products by country and by item. Based on this strategy, the government has provided support to enhance efforts toward promoting exports.

## [Case example: Establishment of the Japan Council for Export Promotion of Cultured Fish (the Japan Marine Aquaculture Association)]

☐ The Japan Marine Aquaculture Association promotes export expansion of cultured fish through development of the export environment within Japan and dissemination of and awareness-raising on Japanese fishery products overseas.

☐ The Association creates logo marks and posters to be used overseas, holds cultured fish seminars overseas, and conducts overseas marketing activities.

☐ In July 2013, the Japan Council for Export Promotion of Cultured Fish was established as a framework where corporations and organizations engaged in export operations become members and where producers and exporters carry out export operations in an integrated manner.

Cultured fish seminar held in Moscow City. The master chef of a Japanese restaurant in Moscow City taught local chefs how to cook cultured yellowtail.

Logo mark for use overseas

#### [Case example: Export of full-cycle cultured bluefin tuna (Burimy Corporation and Fukuyoshi Gyorui Co., Ltd. in Kumamoto Prefecture)]

O Burimy Corporation and its affiliate company, Fukuyoshi Gyorui Co., Ltd., carry out full-cycle aquaculture of bluefin tuna, using seeds introduced from Kinki University.

In 2010, they started exporting cultured tuna as bluefin tuna that do not affect the ecosystems. Since people in the United States have very high interest in environmental conservation, they have a favorable view of full-cycle cultured bluefin tuna.

At present, about 20 to 30% of cultured bluefin tuna processed and produced by Burimy is exported to the United States. The company is also considering exporting to the EU and Asia, such as Hong Kong.

## (2) If aquaculture products disappear

Aquaculture production holds an important position in fishery product supply. If aquaculture production were discontinued, salmons and trouts to be eaten raw and eel, oyster, shrimp, laver, etc. may disappear from the table, the price of tiger puffer, etc. may rise even higher, and stable supply of yellowtail, salmon, shrimp, scallop, etc. may become difficult.

[If aquaculture products disappear]