[In 100s of million of yen]

Figure 7-1-5-1 Transitions in and breakdown of the broadcasting sector market size (total sales)

Terrestrial-based broadcasters Satellite-based broadcasters*1 □ Cable TV broadcasters*2 □ NHK*3

Fiscal year	13	14	15	16	22	18	19	20	21	22	23	24	25
Private broadcasters	Terrestrial-based broadcasters	25,960	24,863	25,229	26,153	26,138	26,091	25,847	24,493	22,574	22,655	22,502	22,870	23,216
(Community broadcasters $ ^{*5} $ included in total above)	137	139	141	140	140	144 $ *5 $	148 $ *5 $	150 $ *5 $	123 $ *5 $	116	120	115	124
Satellite-based broadcasters $ ^{*1} $	2,335	2,769	2,995	3,158	3,414	3,525	3,737	3,905	3,887	4,185	4,490	4510	4491
Cable TV broadcasters $ ^{*2} $	2,718	3,076	3,330	3,533	3,850	4,050	4,746	4,667	5,134	5,437	5,177	4,931	5,030
NHK*	6,676	6,750	6,803	6,855	6,749	6,756	6,848	6,624	6,659	6,812	6,946	6,604	6,570
Total	37,689	37,458	38,356	39,698	40,152	40,422	41,178	39,689	38,254	39,089	39,115	38,915	39,307

Note 1: Figures for satellite-based broadcasters represent operating revenues from satellite-based broadcasting services.

In the 2: Cable TV broadcasters are business enterprises engaging mainly in cable TV broadcasting services and registered only as general broadcasters (general cable broadcasters) providing independent broadcasting services (excluding business operators who serve as general broadcasters solely by using cable TV broadcasting facilities based on Article 9 of the former Act on Cable Television Broadcasting).

Note 3: Figures for NHK represent ordinary operating income.

Note 4: Breakdowns for terrestrial-based broadcasters from 1997 to 1999 are not available.

Note 5: Community broadcasting operators that also provide cable TV broadcasting services are excluded.

Prepared from MIC materials and the "NHK Yearbook" for each fiscal year

### 6. Content market trends

## (1) Size of Japan's content market

● The Japanese content market was valued at 11.2951 trillion yen, over 50 percent of which was attributable to video content, about 40 percent to text-based content, and less than 10 percent to audio-based content

The Japanese content market was valued at 11.2951 trillion yen in 2013. By content segment, video content accounted for over 50 percent of the market, text-based content, about 40 percent, and audio-based content, under 10 percent. $ ^{5} $

The primary components of the video content segment, worth 5.9784 trillion yen (52.9 percent of the entire market), were terrestrial TV programs, worth 2.7976 trillion yen, game software, 940.1 billion yen, satellite and cable TV broadcast programs, 926.0 billion yen, movies, 702.9 billion yen, videos, 427.4 billion yen, and original Internet videos, 184.5 billion yen. The primary components of the audio-based content segment, worth 790.1 billion yen (7.0 percent of the entire market), were music, worth 588.4 billion yen, and radio programs, 196.8 billion yen. And the primary components of the text-based content segment, worth 4.5266 trillion yen (40.1 percent of the entire market), were newspaper articles, worth 1.6874 trillion yen, magazines, $ ^{6} $ 1.1318 trillion yen, books, 788.7 billion yen, comics, 509.2 billion yen, database information, 225.6 billion yen, and original Internet text-based content, $ ^{7} $ 183.9 billion yen, and (Figure 7-1-6-1).

Japan’s content market in 2013 totaled about 11.3 trillion yen, which was almost unchanged from 2009 levels. The respective video, audio, and text segments, too, had been relatively constant, but in 2013 the video content segment expanded while the text-based content segment shrank (Figure 7-1-6-2).

## (2) Trends in the digital content market

● The market for digital content, which is downloaded or streamed via the Internet to computers or mobile phones, grew to 2.3440 trillion yen, accounting for 20.8 percent of the entire content market

As part of the overall content market, the market for digital content, which is downloaded or streamed via the Internet to computers or mobile phones, reached 2.3440