The Challenge 25 Campaign, a Popular Movement for Prevention of Global Warming

## “Challenge 25 Campaign” Cheering Squad Captain Yuzo Kayama, Actor, singer-songwriter

I am Yuzo Kayama, captain of the cheering squad for the Challenge 25 Campaign. Many people in Japan may not yet have taken concrete actions for the prevention of global warming, but I am sure they feel they must start doing something for the future of the world. I will be making a fresh start and take on the challenge of reducing $ CO_{2} $ emissions together with everyone else. Please join us in this campaign.

## “Challenge 25 Campaign” Cheering Squad Aya Ueto Actress

I am doing my share of eco-friendly activities by using “my chopsticks” and carrying “my bag.” Recently, we are seeing an increasing number of handy, eco-friendly electric appliances, such as cell phones mounted with solar panels. I will keep practicing eco-friendly efforts in my daily life and stay on the diet with $ CO_{2} $ . Let’s join on the $ CO_{2} $ diet together.

## “Challenge 25 Campaign” Cheering Squad Aya Sugimoto Actress, writer

I feel troubled every time I see wild animals and the beauty of nature sacrificed for economic development. On each occasion, I also feel the arrogance and folly of mankind. I intend to get involved in eco-friendly activities with love and compassion, and would like to sharpen my environmental consciousness.

## “Challenge 25 Campaign” Super-Adviser Hiroshi Komiyama

Doctorate of Engineering (University of Tokyo, 1972), 28th President of the University of Tokyo, Chairman of Mitsubishi Research Institute, Inc. since April 2009; adviser to the President of the University of Tokyo

I live in an eco-house and achieved by 81% reduction of $ CO_{2} $ emissions. In addition, there are other advantages, too. I have no dew formation in the house, it is no longer cold in a washroom, and the initial cost can be recouped. Livability is the key. I will do my best as super-adviser. I would like to ask you to take on the challenge of cutting $ CO_{2} $ emissions.

## “Challenge 25 Campaign” Cheering Squad Motoko Obayashi Sportscaster, sports ambassador of the Japanese Olympic Committee

I hear that we might not be able to ski or play beach volleyball 50 years or 100 years from now. Athletes like me are engaged in activities such as sending messages to children for the prevention of global warming at various competition sites. I plan to make more such efforts going forward.

## “Challenge 25 Campaign” Cheering Squad Ai Sugiyama

Professional tennis player, holder of the world record of participation in 62 successive Grand Slam tournaments, won Grand Slam doubles titles three times, took part in four Olympic Games

I feel temperature rises due to global warming in my bones when I take part in tennis tournaments overseas. Hot weather is making players' environment increasingly more harsh. I plan to start with replacing electric appliances with energy-saving ones in my efforts to shift to an eco-friendly lifestyle.

The world is poised to stand up against global warming, which threatens the survival of mankind.

Japan has ratified the Kyoto Protocol and made a commitment to the world that it will reduce greenhouse gas emissions by 6% from the 1990 level between 2008 and 2012.

At the U.N. Summit on Climate Change in New York in September 2009, then Prime Minister Yukio Hatoyama unveiled Japan's goal of reducing its greenhouse gas emissions by 25% from the 1990 level by 2020, premised on the establishment of a fair and effective framework in which all major economies participate and agree on ambitious targets. The Japanese government is mobilizing all policy tools available to prevent global warming, naming this endeavor as the "Challenge 25" to protect the environment of the earth and Japan and hand over our earth for future ages children.

On January 14, 2010, the government launched a popular movement for this purpose, the "Challenge 25 Campaign," calling on the Japanese people to practice specific actions to reduce carbon dioxide. Well-known people playing active roles in various quarters are also participating as a cheering squad for the campaign. We would really appreciate if you all could participate in this campaign.

## “Challenge 25 Campaign” Cheering Squad Takeshi Okada Coach of Japan’s national soccer team, promoter of the Global Environment Initiative (GEIN)

I am into efforts to fight global warming, such as serving senior promoter of a group trying to spread the use of renewable energy in Japan. Looking back on my own daily life, however, I have to admit that I am not doing things which I should. I will make more efforts from now on.

## “Challenge 25 Campaign” Cheering Squad Tetsuya Bessho Actor, Representative of “Short Shorts Film Festival & Asia”

Working as an actor, I also serve as representative of an international short film festival and we set up the “Stop! Global Warming” division in 2008. Each year, we receive films with messages for the prevention of global warming from film creators around the world. We would like to send out messages with the mind against global warming to people in Japan as well as the rest of the world. Let’s practice the challenge for prevention of global warming together.