Figure 4-6-1-1 Transitions in the broadcasting sector's market size (total sales) and a breakdown

(Fiscal year)	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011
Private broadcasters	Terrestrial-based broadcasters	24,823	26,466	25,960	24,863	25,229	26,153	26,138	26,091	25,847	24,493	22,574	22,655	22,502
(Community broadcasts included in total above)	-	125	137	139	141	140	140	144	148	150	123	116	120
Satellite-based broadcasters $ ^{*1} $	1,607	1,891	2,335	2,769	2,995	3,158	3,414	3,525	3,737	3,905	3,887	4,185	4,490
Cable TV broadcasters $ ^{*2} $	2,244	2,463	2,718	3,076	3,330	3,533	3,850	4,050	4,746	4,667	5,134	5,437	5,177
TOTAL	6,450	6,559	6,676	6,750	6,803	6,855	6,749	6,756	6,848	6,624	6,659	6,812	6,949
NHK $ ^{*3} $	35,124	37,378	37,689	37,355	38,356	39,698	40,152	40,422	41,178	39,689	38,254	39,089	39,115

Note 1: For the satellite-based broadcasters, the numbers represent operating revenues from satellite-based broadcasting services.

Note 2: Cable TV broadcasters are business corporations engaging mainly in cable TV broadcasting services and registered as general broadcasters conducting independent broadcasting services (general cable broadcasters) (excluding business operators who serve as general broadcasters solely by using cable TV broadcasting facilities based on Article 9 of the former Act on Cable Television Broadcasting).

Note 3: For NHK, the number is their ordinary operating income.

Note 4: Details for terrestrial-based broadcasters from 1997 to 1999 are not available.

Note 5: Community broadcasting operators who provide cable TV broadcasting services are excluded.

(Source) Prepared from MIC materials and "NHK Yearbook" for each fiscal year

### 2. Status of broadcasting services

## (1) Subscriptions

## ● Subscriptions to NHK terrestrial broadcasting, NHK-BS, WOWOW, 110 degree east longitude CS and cable TV services increased in FY2011

Subscriptions to all broadcasting services, except the 124/128 degree east longitude CS (communications satellite) digital broadcast, increased in FY2011 (Figure 4-6-2-1).

## (2) TV viewing hours

● TV viewing hours per day leveled off

According to the Nationwide Individual TV Viewership Rate Survey (June 2012) by the NHK Broadcasting

Figure 4-6-2-1 Subscriptions to broadcasting service

Terrestrial-based broadcasters	3,792.1	3,751.2	3,754.7	3,780.4	3,820.2	3,893.2	3,975.1	4,027.4
NHK-BS	1,235.9	1,254.3	1,292.2	1,342.3	1,399.9	1,475.2	1,567.2	1,649.6
WOWOW	246.1	238.2	243.4	243.8	247.6	249.0	251.2	254.8
124/128*East CS digital broadcasters	314.9	325.5	320.2	302.0	273.7	245.6	221.1	196.3
110*East CS digital broadcasters	16.1	23.4	35.7	55.9	83.0	112.6	140.4	173.7
Cable TV	1,788.2	1,912.8	2,061.1	2,194.4	2,300.7	2,470.6	2,601.6	2,655.6
Reference: No. of broadcast receivers shipped
For terrestrial digital broadcasts	403.9	991.4	1,971.5	3,370.1	4,969.0	7,374.1	11,130.9	13,992.8
For BS digital broadcasts	655.3	1,242.5	2,221.1	3,492.5	5,010.0	7,254.0	10,609.0	12,637.7

Note: The number of subscribers to NHK terrestrial broadcasting is the number of subscription contracts

Note: The number of subscribers to NHK BS broadcasting is the number of subscription contracts.

Note: The number of subscribers of 110 CS is the number of subscription contracts for Ska-per! e2

Note: The number of subscribers of 124/ 128 CS is the number of subscription contracts for Ska-per!

Note: The number of subscribers of cable television is the sum of the numbers of subscribers of licensed broadcasting facilities (including the registered facilities according to the former Act Concerning Broadcast on Telecommunications Services, and the facilities using the same broadcasting methods as those stipulated in the former Cable Television Broadcast Act).

Note: The number of BS digital broadcasting receiver shipments in FY2011 covers shipments for the fiscal year's first nine months to December 2011.

(Source) Prepared from data from JEITA, Japan Cable Laboratories, NHK, and MIC