Terrestrial-based broadcasters Satellite-based broadcasters $ ^{1} $ Cable TV broadcasters $ ^{2} $ NHK $ ^{3} $

Prepared on the basis of data from JEITA, Japan Cable Laboratories, NHK, and MIC

Figure 4-6-1-1 Transitions in the broadcasting sector's market size (total sales) and a breakdown (Unit: 100 millions of yen)

(Unit: 100 millions of yen)

(Fiscal year)	1998	1999	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010
Private broadcasters	Terrestrial-based broadcasters	24,488	24,823	26,466	25,960	24,863	25,229	26,153	26,138	26,091	25,847	24,493	22,574	22,655
(Community broadcasts included in total above)	—	—	125	137	139	141	140	140	144 $ ^{**5} $	148 $ ^{**5} $	150 $ ^{**5} $	123 $ ^{**5} $	116
Satellite-based broadcasters $ ^{1} $	1,327	1,607	1,891	2,335	2,769	2,995	3,158	3,414	3,525	3,737	3,905	3,887	4,185
Cable TV broadcasters $ ^{2} $	1,931	2,244	2,463	2,718	3,076	3,330	3,533	3,850	4,050	4,746	4,667	5,134	5,437
NHK $ ^{*3} $	6,337	6,450	6,559	6,676	6,750	6,803	6,855	6,749	6,756	6,848	6,624	6,658	6,812
TOTAL	34,083	35,124	37,378	37,689	37,355	38,356	39,698	40,152	40,422	41,178	39,689	38,254	39,089

Note 1: As for the satellite broadcasting operators, the numbers are estimated based on their operating incomes of broadcasting services on consignment or broadcast-on-telecommunication services.

Note 2: A cable television operator refers to a profit corporation whose primary business is cable television service provision, and registered as a general broadcasting business (general cable broadcasting operator), excluding business operators who serve as general broadcasting service providers (based on the stipulations of the former Act on Cable Television Broadcasting Article 9) solely by providing cable-television-broadcasting facilities, or operators who are providing broadcasting services by IP multicast.

Note 3: For NHK, the number is their ordinary operating income.

Note 4: Details of terrestrial broadcasting operators from 2008 to 2009 are not available.

Note 5: Community broadcasting operators who provide cable-television-services are excluded.

Prepared on the basis of MIC materials and the NHK Yearbook for each fiscal year

Figure 4-6-2-1 Subscriptions to broadcasting services

Terrestrial-based broadcasters	3,815.7	3,792.1	3,751.2	3,754.7	3,780.4	3,820.2	3,893.2	3,975.1
NHK-BS	1,200.9	1,235.9	1,254.3	1,292.2	1,342.3	1,399.9	1,475.2	1,567.2
WOWOW	248.5	246.1	238.2	243.4	243.8	247.6	249.0	251.2
124/128 East CS digital broadcasters	306.7	314.9	325.5	320.2	302.0	273.7	245.6	221.1
110 East CS digital broadcasters	11.5	16.1	23.4	35.7	55.9	83.0	112.6	140.4
Cable TV	1,653.8	1,788.2	1,912.8	2,061.1	2,194.4	2,300.7	2,470.6	2,601.6

Reference: No. of broadcast receivers shipped

For terrestrial digital broadcasts	(107.2)	403.9	991.4	1,971.5	3,370.1	4,969.0	7,374.1	11,130.9
For BS digital broadcasts	360.0	655.3	1,242.5	2,221.1	3,492.5	5,010.0	7,254.0	10,609.0

Note: The number of subscribers of NHK terrestrial broadcasting is the number of the subscription-contracts

Note: The number of subscribers of NHK BS broadcasting is the number of the subscription-contracts.

Note: The number of subscribers of 110 CS is the number of the subscription-contracts for Ska-per! e2

Note: The number of subscribers of 124/128 CS is the number of the subscription-contracts for Sak-per!

Note: The number of subscribers of cable television is a sum of the numbers of subscribers of licensed broadcasting facilities (including the registered facilities according to the former Act Concerning Broadcast on Telecommunications Services, and the facilities using the same broadcasting methods as those stipulated in the former Cable Television Broadcast Act).

Note: The number of units shipment of terrestrial digital broadcasting receivers in 2003 is referential only.