## Section 6 Broadcasting Sector

### 1. Broadcasting market

## (1) Market size

### a. Broadcaster sales

● Broadcaster sales totaled 3.8915 trillion yen in FY 2012; in recent years, satellite-based broadcasters' share of sales has expanded

Japanese broadcasters are divided into two categories: Japan Broadcasting Corp., a public broadcaster known as NHK, which depends on reception fee revenues, and private broadcasters that depend on advertisements or paid programming. Apart from these categories, the Open University of Japan provides broadcasting services for educational purposes.

The entire broadcasting sector’s sales, including revenues from broadcasting and non-broadcasting operations, in FY 2012 fell slightly (by 0.5 percent) from the previous year to 3.8915 trillion yen. By category, terrestrial-based private broadcasters’ sales were 2.2870 trillion yen (up 1.6 percent from the previous year), satellite-based private broadcasters’ sales were 451.0 billion yen (up 0.4 percent), cable TV broadcasters’ sales were 493.1 billion yen (down 4.8 percent), and NHK’s ordinary operating income was 660.4 billion yen (down 4.9 percent) (Figure 5-6-1-1).

Figure 5-6-1-1 Transitions in and breakdown of the broadcasting sector market size (total sales)

Terrestrial-based broadcasters Satellite-based broadcasters $ ^{*1} $ Cable TV broadcasters $ ^{*2} $ NHK $ ^{*3} $

Fiscal year	2000	2001	2002	2003	2004	2005	2006	2007	2008	2009	2010	2011	2012
Private broad-casters	Terrestrial-based broadcasters	26,466	25,960	24,863	25,229	26,153	26,138	26,091	25,847	24,493	22,574	22,655	22,502	22,870
(Community broadcasters*5 included in total above)	125	137	139	141	140	140	144	148	150	123	116	120	115
Satellite-based broadcasters*1	1,891	2,335	2,769	2,995	3,158	3,414	3,525	3,737	3,905	3,887	4,185	4,490	4,510
Cable TV broadcasters*2	2,463	2,718	3,076	3,830	3,533	3,850	4,050	4,746	4,67	5,134	5,437	5,177	4,931
NHK*3	6,559	6,676	6,750	6,803	6,855	6,749	6,756	6,848	6,624	6,659	6,812	6,946	6,604
Total	37,378	37,689	37,355	38,856	39,698	40,152	40,422	41,178	39,689	38,254	399,089	39,115	38,915

"Note 1: Figures for satellite-based broadcasters represent operating revenues from satellite-based broadcasting services."

Note 2: Cable TV broadcasters are business corporations engaging mainly in cable TV broadcasting services and registered only as general broadcasters providing independent broadcasting services (general cable broadcasters) (excluding business operators who serve as general broadcasters solely by using cable TV broadcasting facilities based on Article 9 of the former Act on Cable Television Broadcasting).

Note 3: Figures for NHK represent ordinary operating income.

Note 4: Breakdowns for terrestrial-based broadcasters from 1997 to 1999 are not available.

Note 5: Community broadcasting operators that also provide cable TV broadcasting services are excluded.

Prepared from MIC materials and the "NHK Yearbook" for each fiscal year"

### 2. State of broadcasting service use

## (1) Subscriptions

● Subscriptions to NHK terrestrial, NHK-BS, WOWOW, 110° East CS, and cable TV services increased from the previous year

Subscriptions to all broadcasting services, except 124/128° East CS (communications satellite) broadcasts, increased in FY 2012 (Figure 5-6-2-1).

## (2) TV viewing hours

● TV viewing hours per day have leveled off; the prime viewing hours are from 8 p.m. to 9 p.m.

According to the Nationwide Individual TV Viewership Rate Survey (June 2013) by the NHK Broadcasting Culture Research Institute, TV viewing hours per day in Japan stood at 3 hours and 46 minutes, almost unchanged from the previous year. Of this average, NHK viewing accounted for 61 minutes (54 minutes for terrestrial-based broadcasting and 7 minutes for satellite).