Product: What Women Want [VHS] (2000)
Rating: 3.0
Interesting concept, but......................
Mel Gibson is the epitome of male chauvinism, a real man's man, as his ex-wife calls him, but with no clue about what women want. He is divorced, has a distant relationship with his teenage daughter and is only interested in what HE wants. He expects to get a promotion in the advertising agency where he works, but instead a woman (Helen Hunt) is hired to fill the spot. Mel decides that he will do whatever he can to undermine her and reclaim the job that he thinks is rightfully his. He is challenged by his new boss to come up with an ad campaign for a variety of female products. Because he is so out of touch with his female side, he decides to try out some of the products. When his daughter and her boyfriend arrive at his apartment he is decked out in pantyhose, nail polish, and a wonderbra (Braveheart in a bra? What a concept.) A freak accident with a hair dryer occurs, he is electrocuted, and is suddenly able to read women's minds. As if this isn't a hard enough concept to swallow, this sudden insight into women's minds turns him into a caring, sensitive man. He patches up his relationships with his daughter and all the women around him. The whole idea was so far out that I had difficulty enjoying any comedy or romance which occurred. There are many talented actors in this film, such as Alan Alda and Bette Midler but their talents were mostly wasted in the thin plot of this film.