Product review (4 stars): Not OEM branded or retail packaged, but seems identical
The material and quality seems to match what was originally included in our LG fridge. I ordered the filter directly from Amazon to avoid non-OEM parts, however the item that I received was not branded LG in anyway and instead came in a simple, unbranded, unlabeled, odd plastic wrap. That's why I knocked off a star. The filter appears to be exactly the same. In the photos, the one on the right is the one that came with our new LG fridge.