Product review (3 stars): Designed to fail
As others have noted, the cord is shorter than the one being replaced. As a result, and for the reason below, I don't expect this to last more than a year or two.

The construction of the device seems specifically made for failure - where the cord exits the molded plastic on the door hook side at an angle instead of coming out straight puts tremendous strain on the molded plastic, and that's where it will break, every time. This is the third time I've replaced this part in 10 years, and it always breaks in the exact same way. It's either a design flaw, or purposely made to fail so you have to buy more. You decide. I did not replace the rollers, saw no reason to.