Product review (5 stars): Amazing .. but true.
Was super skeptical at first. I wouldn't have bought it, except for my friend who works in a major appliance store as an installer. It works as advertised, yes, really, it works. Super impressed.  Won't be going back to detergent.  Cold water and PureWash.  that's it!

2 month update: Still love it.  Don't need to separate colors from whites either.