Product review (2 stars): Not recommended
I bought this product hoping to save a few bucks, go green, and also because my local Sears was out of stock of my particular filter.  I followed the instructions, including the instruction to soak the filter in water for 15-20 mins before installing - which seemed extremely odd to me.

I found that the filter did not "easily" install, took quite a bit more effort than the standard Sears/Kenmore brand filter.  Thankfully I did not damage my refridgerator.

As you normally would (to release trapped air), I ran water through the system after installing the new filter and was not happy to find that the water coming out of my fridge was black!  I ran approximately 1+ gallons of water through the system and the color of the water lightened up a bit, but was still a very dark color.  Needless to say, I removed the filter and reinstalled the previous Kenmore brand filter, ran a few gallons throught the system and was happy to see the water color return to normal.

One positive aspect of this entire ordeal was the return process.  DeepDiscountsco had no issues accepting the return and refunded the full amount I originally paid.  They also refunded my return shipping.  Gave the extra 2nd star as a credit to their very friendly returns people.