Product review (5 stars): Well worth it for improving performance, strength and looks.
Fit perfectly to SSC 970 card.  Appears to reduce operating temp by one or two degrees celsius.  Temp difference will vary depending on case volume and fan speed and location.  All in all very pleased with the purchase, it would have been nice for EVGA to include it with the 2.0 card but still happy with EVGA products, warranty and competitive pricing for such a great card (SSC 970).