Product review (5 stars): Genuine factory replacement, easy install
This appears to be the genuine article, coming in a box that says "Whirlpool Corporation Factory Certified Parts".  Like the original, it is made by an American industrial controls manufacturer.  It takes literally five minutes to install, watching a video on YouTube to get the correct procedure.  It solved the problem of the timer not advancing on the old unit and my Kenmore 90 series washer is again as good as new after 15 years of constant use.  Get the part # off of your old part and google it to make sure this is the right replacement part #.  This part replaces four or five other part numbers from various washers.  They are identical.