Product review (5 stars): Worth the premium price
The flow rate on this filter (0.8gpm) is so much better than the generic replacement I had bought while trying to save money (0.5gpm,) that it's easily worth the premium price (and this Amazon price is better than I found anywhere else.) I had a store brand filter from T H*ME D**OT in my Maytag french door refrigerator.  You can see in my attached photo the difference in design: This filter, on the right, is larger, and has more holes for the water to flow.  The family complained that it took too long to fill glasses; the Keurig reservoir took FOREVER!  I timed the old one, it took almost exactly 60 seconds to fill a 1 quart jug.  This new Everydrop filter filled the same jug in 32 seconds.