Product review (2 stars): Meh.
I just replaced my OEM filter by GE with this EcoAqua filter.  I wanted to take a shot at it since it was truly half price  It says it meets certain standards and certifications but I think that is for the construction of the filter and not the ability to filter unwated particles.

The noise is much more pronounced when filling up your cup of water--you can hear the water push through as a much more rapid pace.  That being said, the water that travles through this filter fills my cup up at a much more rapid pace than that of the originial GE filter.  I don't think that is a good thing.  A high quality filter will be more dense such as the GE to ensure that the water coming out will be much cleaner.

I've always said you get what you pay for and I think this is a classic case.