Product review (3 stars): Will it be worth the money 6 months to a year from now?
3 stars for the simple fact of getting charged $15 more for a new and improved name brand filter compared to the name brand filter they discontinued.  But that's how it goes if you want to help the US economy.

The discontinued filter would last 11 months if you changed it when the fridge signaled it was time.  We'll see how long the new one will last.