Product review (1 stars): BEWARE: save money and buy the generic version!
If you want to save $40 per filter, just buy a generic RPWF filter, and move the RFID chip sticker that says "Back" on it from your old filter to your new filter. The filter change message will not go away, but at least you can be satisfied with the $80 you save every year!

If I would have known that the filters for GE fridges have RFID chips in them, I wouldn't have bought it! Such a scam and a blatant money grab. Beware of this feature, unless you like shelling out 5x the cost for each filter. Look elsewhere for more consumer friendly brands.