Product review (5 stars): My GE profile refrigerator has had problems with temperature being ...
My GE profile refrigerator has had problems with temperature being warm and then completely stopped working. "HRS" was flashing on the indicator every time I plugged the refrigerator in. I read some discussions on some GE Profile forums and got a tip that the main control board needed to be replaced. I bought this control board for about $70 (which is ~40% discount from GE board) and voila! The problem is fixed.

The original GE-made board obviously don't last, so why would I want to pay extra for the GE-brand part again?