Product review (3 stars): Color as shown in listing may differ from what you receive.
It's a funny thing -- I reviewed all the different options for brown cords, and rejected ones where the reviews said they looked more black than brown. As far as I recall, there were no such comments for this brand -- until now.

The item as depicted here shows it to be of a brown that falls somewhere between milk chocolate and dark chocolate. The item I received is of a color resembling black licorice. I don't see any brown undertones or overtones, no brown tones at all. The package does say brown, I had to double-check. So if the shade of the cord matters to you, proceed with caution. I am returning it. I'll go shopping in a B&M store, where I can see before I buy.

In other respects, these seem to be fine cords, sturdy.