Product review (4 stars): Sexy, smooth and sturdy
It came in a plain brown package.  It was shrink-wrapped in clear plastic inside a white box with folded installation paper. As I removed the plastic wrap, I reveled at the delightfully smooth exterior, the solid heft of the container, the precision-cast flange with which it would mate with my refrigerator. I felt like something wonderful was going to happen. I opened my fridge, pulled down the filter housing, and tugged out the cold, clammy lifeless corpse of my old 6-month old filter.  I gripped my new, fresh filter, pressed it into the housing, and bid its svelte figure goodbye as I closed the housing...

Folks, it's fridge filter! The water tastes better, and there's no buildup in the icemaker. What else is there to say?