Product review (5 stars): Worth the extra price
I know it's more expensive than the off-brand replacements, but after having tried a couple of them, I'm coming back to this. VIP note: this is rated to NSF/ANSI standard both 42 and 53. All the other non-GE ones I saw were only 42, which is a much lesser standard for water purification, and I could tell in the taste. The GE filter tastes clean and right; the non-GE ones had weird characteristics, like tasting fine when drunk at room temperature, but tasting like horrible tap water after being boiled.

Not going back to the off-brands unless the off-brands step up their game!