Product review (5 stars): Have been buying from Amazon for years-great tasting water
Was considering ordering the non-GE off-label brand for less $$$$ but after reading the questions and reviews for those, they don't remove all the chemicals that are removed by the GE name brand product. Have never had one fail or crack in about 5 years. Our tap water tastes AWFUL and there is no taste to the filtered water.  The rate of water flow does decrease with time but the water remains good tasting. Our water does have a high iron content so that may cause it to slow down faster than others may experience. We change the filter before the recommended time even though the water still tastes good for longer times, as I don't know if it is still removing tasteless chemicals after that time. Sometimes it's the things our mouths don't taste that are the most harmful. So despite the much higher price, which has gone up over the years, I highly recommend the GE brand over generic if you can afford it to ensure removal of harmful chemicals that the generic filters don't remove, especially if you have small children. Just because the water tastes good doesn't mean there aren't harmful substances in it. I think of the people in Flint MI, hoping that they haven't suffered permanent health issues, and am thankful for good clean water and the good taste and "clean" water that this filter provides.