Product review (4 stars): Works fine, tastes the same as GE
At 1/3-1/2 the cost of the GE, there really is no reason to pay for the name brand.  It fits properly,  provides cold water that tastes better than tap, and definitely removes the chlorine taste.

for people worried about the safety of their water, i would suggest boiling their water or using significantly more sophisticated filters (ie multi-filtration with reverse osmosis, etc).