Product review (5 stars): Best tasting water ever?
I've purchased off-brands, and they DO NOT work as well. This product is capable of removing more from the water and leaving you with the most excellent, crisp taste of water that I've ever tasted. I'm unhappy that I ever tried going to a cheaper quality filter, as this filter is by far able to provide the best tasting water you've ever had. You will be impressed!

Main Differences in off-brand products comapred to GE's offical MWF Filters: Taste of chlorine, taste of metal