Product review (4 stars): Close, if not the same, as the Kenmore brand
The Kenmore-branded version of this filter was out of stock at my local Sears, so I decided to see what else was out there. I stumbled across this one, which matched the description and size of the Kenmore brand at a lower cost. This and the Kenmore filters look identical and seem to perform the same in terms of moisture output. I have no way of verifying if either brand actually has any type of antimicrobial coating as they claim. Neither has any type of plastic or metal reinforcement - they are both nothing but "expanded paper" that will tear easily if handled while wet. The one that originally came with my humidifier seemed to be much more durable than any of the replacements - including the Kenmore brand. So, as far as I can tell, this one appears to be the same as the Kenmore filter, but a bit less expensive. I have a little more confidence in the Kenmore brand, so I'll probably pay a bit more and get them locally from Sears when I can.