Product review (1 stars): PRICE IS OUTRAGEOUS - GO WITH A GENERIC IF YOU CAN TAKE THE TIME TO RESEARCH AN EQUIVALENT FILTER
Cost for these brand name filters is outrageous. KitchenAid/Whirlpool should be ashamed of themselves to continue to gouge loyal customers long after they invest $15-20,000 in a new kitchen appliances suite. Finding a safe and reliable generic replacement is a roll-of-the-dice, and the brand name manufacturers know it. In my businesses I always considered it both honorable AND good business to reward customer loyalty with discounts and preferred pricing.