Product review (1 stars): Not worth the discount
I'm not too sure about this product: yes it is cheaper, but at what cost?

On the plus side the brand listed on the label, "Aqua Fresh", sells filters in Australia and India where they have a web and distributor presence. The have neither in the US. However I noted that the box states they were "manufactured by Spaceflex International LLC". The only record I can find of that company is an office in California and a few lawsuits. One of which is for damages to a home caused by one of their filters. From the plaintiffs (State Farm Insurance) statement: The mode of failure was consistent with design and manufacturing problems which led to stress concentrations that left the filter unable to withstand the internal pressure.

But the real problem I have is that this doesn't seem to meet the same standards as the LG/Kenmore branded filters which meet NSF/ANSI Standard 42 and Standard 53. On the box and in the web product description the Aqua Fresh product only mentions meeting Standard 42 (which covers stuff like taste and odor) but Standard 53 covers the stuff you *really* care about like removing actual contaminants related to health. So apparently it will make your water smell better, but may not remove stuff like harmful bacteria. I'm not sure that's worth the discount here.

For reference here are the summaries for those standards from the NSF website:

NSF/ANSI 42: Drinking Water Treatment Units - Aesthetic Effects
NSF/ANSI 42 establishes the minimum requirements for the certification of POU/POE filtration systems designed to reduce specific aesthetic or non-health-related contaminants (chlorine, taste, odor and particulates) that may be present in public or private drinking water.

NSF/ANSI 53: Drinking Water Treatment Units - Health Effects
NSF/ANSI 53 establishes the minimum requirements for the certification of POU/POE filtration systems designed to reduce specific health-related contaminants, such as Cryptosporidium, Giardia, lead, volatile organic chemicals (VOCs) and MTBE (methyl tertiary-butyl ether), that may be present in public or private drinking water.