Product review (5 stars): Excellent quality and it looks great.
The shelf is just as pictured.  I ordered the one with the white shelves to hang in a utility closet. I am really impressed with the quality.  Very easy to put together.  You assemble it using 12 supplied hex head screws (hex wrench is included).  The holes lined up perfectly for assembly.  Don't over tighten the screws.  The screws are very heavy duty for the size of the shelf so it's easy to crank them down too hard.  The unpainted bamboo wood looks really cool, so I'm sure the one without the unpainted shelves looks great too.  Solid!