Product review (5 stars): EFF-6027A 3 Pack Water Filter Samsung WF294 DA29-00020B
The order was promptly filled, shipped and received before the promised date.  Also it was shipped for free.  The non-Samsung brand product works equally well and cost just $53 for a three pack in comparison to $44 for one Samsung brand water filter I purchased at Lowe's or the $38 that is being charged by Home Depot.  I would rate this upstart company with a 5 star for prompt service and very low cost.