Product review (3 stars): Water taste great but doesn't meet safety standards- SEE UPDATE 6/19/15
EDIT:PLEASE SEE END OF REVIEW FOR UPDATE Great tasting water is important but I think most of us buy a water filter to make sure we're drinking pure, healthy, contaminant free water.  New View may give you clear and crisp but not necessarily clean water. It's important when you're purchasing a water filter to understand the ANSI standards. The Safe Water Drinking Act passed by Congress in 1974 led to the EPA's creation of safety standards for drinking water.  Currently the American National Standards Institute (ANSI),  has two safety standards for drinking water filters ( there are other standards for other systems), Standard 42 and Standard 53.  Standard 42 is more about aesthetics, how the water looks and how it tastes. But not how healthy the water is. While Standard 53 is far more stringent and regulates the removal of contaminants  such as heavy metals, wastes, bacteria, cycts, pesticides, herbicides, dozens of chemicals, etc. Nearly all of these have absolutely no taste or detectable older whatsoever, especially once they've been exposed to chlorine, which all water coming from the public water source has. So as long as a filter removes the chlorine you can still have a glass of clear, crisp, great tasting water that is still filled with tons of unhealthy, disgusting micro-particles. The New View filter only meets ANSI standard 42,  which is probably why it's so inexpensive to produce. Ideally you want your refrigerators water filter to meet both Standards 42 and 53,  unless you have a whole house water filtration system that's already doing this.  Before you purchase your next water filter be sure to look for these standards on the box, by law they have to be printed there.  Lots of companies make refrigerator filters that need both standards. Home Depot has free water testing kits, it might not be a bad idea to test the water that's coming out of your refrigerator using your current filter if you're not sure about what you have in there right now. I did test the New View filter for taste and clarity, and it did perform very well in both those areas.  I did however immediately remove it and replace it with a filter that met both Standards 42 and 53 for the health and safety of my family. I received this item at a significant discount in exchange for my fair and unbiased review.
UPDATE: I was contacted by the company CEO personally who informed me that this filter is only 1 contaminant (out of what I know to be dozens) away from achieving Standard 53 rating, and they will achieve this rating in the next 3-6 months, at which point they will send me a new filter to test. However, even at this level, of being 1 contaminant away, the water from this filter is far superior to anything you are going to drink from the tap. So I have bumped my rating up to 3 stars while waiting for the filter to achieve Standard 53.