Product review (2 stars): Very fast but it shows in water quality. Small reservoir is very impractical if you want to fill the entire pitcher.
<div id="video-block-RJ19DRHQINAJX" class="a-section a-spacing-small a-spacing-top-mini video-block"></div><input type="hidden" name="" value="https://images-na.ssl-images-amazon.com/images/I/E14vMb1v3uS.mp4" class="video-url"><input type="hidden" name="" value="https://images-na.ssl-images-amazon.com/images/I/81zsSXuMC8S.png" class="video-slate-img-url">&nbsp;UPDATE 3/31/16: Another small issue I ran into was the fact that there is no inner lip to prevent the drop-in filter from falling through completely, *if* you are not careful.  Twice now I have accident dropped the entire unit through the opening right into my freshly filtered water.  The typical use case is to just leave the filter there after filtering, but if you saw my second demo video (search for "Ki5BjvXYK_c" on YouTube), The pitcher didn't fit under the water dispenser so I had to hold the filter at an angle while dispensing the water into the pitcher.  When I was placing it back it slipped into the pitcher completely, requiring me to pour out the water and repeating the effort.
Anyway, just something for the folks at EveryDrop to consider fixing in their next revision.

UPDATE 3/25/16:  I found that the filter has progressively gotten faster and faster, however the water has tasted worse and worse as a result.  This really is nothing more than a charcoal filter, and the flow speed directly impacts the taste.
Here's a YT video I recorded of the filter working at phenomenal speed, filtering literally as fast as the dispenser at my work can fill it.
LINK: [...]
If the link above doesn't work, you can just do a search for "Ki5BjvXYK_c" on YouTube.

Original Review:
I hope you find this demonstration video helpful.

Take aways:
1. Filter is very fast, indeed much faster than other gravity-fed filtration units, such as the Brita, which I've owned.
2. Water TDS level nearly unaffected.  Filter is largely focused on improving taste, as the primary proponent is charcoal.
3. Water taste is marginally improved, but a far cry from the taste of Brita filters.
4. Reservoir is highly impractical for filtering large quantities of water.  At it's fastest (with the reservoir topped off) takes 40-45 seconds for 2 cups of water.  This is a reasonably short period to for a single serving.  But to fill the entire pitcher, it'll take almost 5 minutes standing there pouring.
5. Maximum quantity of filtered water in the pitcher is 12 cups.
6. Even after initial wash (with dish soap), the plastic pitcher and funnel had a chemical smell to it.
7. After opening the filter in the plastic pouch, handling it left a very slick substance on my hand from the plastic. It's a residue of something but I assume it's safe. Nonetheless I would prefer no residue whatsoever in a water filter unit.
8. Water can get into the handle, despite no access to clean the inside.  The handle is clear so any dried water drops or buildup cannot be cleaned.

Final thoughts:
Overall a terribly designed product, despite the innovative filter.  I'm shocked at how a product this poorly designed can make it to market. It seems they did not put it through any real usability testing.  The whole thing looks cool, but it turns out to be pretty gimmicky at best, and also a let down for most folks that actually buy it.

From my experience--if you want fast filtration, get sink-mounted PUR filter unit, which filters under line pressure.  If you want purest water, get an RO unit or Zero Water-- both filter water very slowly though. For the best tasting water, stick with Brita or PUR--both are about the same in taste.

Personally I use my RO system and add Contrace trace elements to improve taste, for my all my coffee brewing needs.