Product review (5 stars): Same product as the name brand, lower cost
After resetting the filter light on my Samsung fridge for the 10th time, my wife finally told me I needed to replace it.  I went online and saw some pretty-well marked up filters - then saw the MORE Pure at a significantly lower price.  I'm leery about generic brands - but I read through the reviews and became convinced it was a good buy.
Arrived well packaged - I installed it in 2 minutes - and haven't had an issue.  Good product, will recommend it.