Product review (4 stars): Application Tip!
The mixed reviews regarding this product's "ease of application" are well deserved.  I bought one, applied it with poor results, then bought another and got great results.  The finished look--once I actually got there--is very close to stainless minus just a bit of the shine.  Here's the trick that I learned after my first fail:

This product is basically just a large sticker.  But the material is thicker than other types of stickers, and it can actually crease or "crack" (so to speak) if you bend it just a little too much.  It also comes rolled up very tightly.  These two features make it pretty difficult to apply: as you try to adhere it, it tends to roll back up on itself, and when you try to adjust it, it's very easy to create bubbles, or worse, crease it and damage the finish.  When this happens (like it did for me), finishing the job becomes a moot point, since what you end up with looks like a stainless steel appliance with deep gouges in it.

The second time around, I took the tightly rolled product I got in the mail and hung it from an indoor clothesline for 2 days, with a little bit of weight attached to help pull it straight (I didn't worry about the slight "lifting" of the surface material from the backing as it unrolled, and it didn't end up mattering).  Unlike the first time, it was nearly flat when I went to adhere it, rather than rolled up .  Then, starting from the upper right corner of my dishwasher, I peeled the backing a little bit at a time on a 45 degree angle (from top right to bottom left), pressing diagonally (from bottom right to top left) as I went along.

This was both WAY easier than the spray-bottle method recommended in the instructions (which didn't help at all in round 1), and produced great results (no creases, no bubbles, just a look almost indistinguishable from real stainless).

In the end, then, this is a pretty solid product, assuming you can get it on without wrecking it.  Hopefully this will help with that.