Product review (5 stars): The only product of its type that lasts a whole day for me!
One of the only hair products that works for me. My hair is very fine/fair, so many products do not work well.
Before this, I was using American Crew Fiber and Old Spice Spiffy Pomade. All of them work similarly: no shine, medium hold, light citrus scent.
However, Gatsby is the only one that lasts me through a whole day, and doesn't leave residue when I run my hand through my hair to fix it throughout the day.

The only minor gripe is sometimes it takes longer to wash it out (sometimes 2 lather and rinse cycles).