Product review (5 stars): a necessary evil to take full advantage of your refridgerators features!
I'm giving 5 stars because this came extremely fast and the little charcoal pouch actually work better than baking soda!  We have a new Fridgidaire and the filter light came on.  It took me awhile to find it under the right door top shelf! When I did find it, there was no original filter!  So if you like, just reset the light and continue with baking soda.  This pouch is handy and allows you to indicate a date for installation.  I believe it is worth it but it is right on the edge of pricey.  Buy more than one at a time to save money if you can!