Product review (4 stars): Enables creativity
It's a fun thing, which appeals to the craftier kids in my family.  The idea is that you put together these bead-like things, which bond with water, then put them for a spin in the Turbo Dryer.  Like another reviewer suggested, I think the dryer is somewhat superfluous, but it did add quite a bit to the fun factor...it also did keep the kids from messing with the sculpture/design/whatever while it was drying (they were instead frantically pushing the button seeing how fast they could spin the dryer), so there's that.

For my kids, this was a kind of involved activity, even with the templates...it took him about thirty minutes from start to finish to put a design together.  Part of the confusion was the colors of the blocks not always matching up with the colors on the template.  An older kid in the family tried making his own design without a template, but found it very difficult to get the design off the dryer without that template to help lift it out.  So yeah...read the instructions.  :)

I like that there are some little accessories to go with the figures...for instance, a little axe for the Viking.  And yes, Minecraft fans will find a lot to like with this product.  The biggest issue we ran into (again, echoing another reviewer) is running out of blocks...fortunately there are refill kits, which also include additional templates.  Crafty parents could probably create blank templates for kids to create their own designs as well.

It's a good product that enables creativity...I like it.