Product review (5 stars): Exact replacement
These are 36 x 12.5 x 5 mm carbon motor brushes made by Bosch. Chances are that any brushes of those dimensions will work for you, as long as they are motor brushes, but these are the real thing. At minimum, you will want the correct terminals on top so that these can be put in the motor easily. Once you feed the spring through the hole, it's just a matter of pushing the tab through, pushing down on the other end when the two notched parts are lined up, and pulling the tab forward. If you get a really off brand, you'd have to resolder the connectors.

There are non-OEM versions that should work fine and you can get them for as little as $6 if you don't mind taking your chances on something sent from China. If you look at the photos of those, you can see that they aren't of the same quality. That doesn't mean that they won't work, but chances are you are looking for these because you want to fix your motor ASAP. If I had a month or more to spare before my motor was scheduled to fail, I'd probably go for generic ones. But ordering these gave me the peace of mind to know that they would work, and they work perfectly. The brushes are smooth coated, and are angled exactly for my motor.

These have lasted me about six years in the past, but that will vary based on how much laundry you do, what spin speed you use, etc. I might end up getting a cheap off brand pair just to have spares in the house, but if you need brushes right away, get these.

Note: There are several different sellers for these and all of them are required to stock the exact OEM item. If you don't get what you were expecting, it's probably the seller and not the item that's the problem.