Product review (5 stars): Replaced the Whirlpool 4396510P
I was highly-skeptical when Whirlpool stopped making its own filters and licensed them under the EveryDrop banner for twice the cost.  But since my only other choice was cheap Chinese knock-offs, I went for it.  Glad I did.  The water actually tastes better than it did with the 4396510P.  Fit was just as clean and snug, and I've been using it for five months now without issue.

I'm still not happy about the massive price hike under the new brand, but the quality does seem better.