Product review (1 stars): Goodbye GE
I will not buy GE products again.  Locking in their customers to overpriced filters is not the way to build a loyal customer base.  They may make more money in the short-term by being able to charge people $100 / year to not see the filter warning messages but not over the long term.  We've see the same thing in other industries like printers / toner cartridges, razors / blades and it never works over the long term.  Goodbye GE.