Product review (5 stars): Spend the extra money over cheaper units - it's worth it.
You might see other coolers at $400-500.  You might think that's a better deal.  NOPE.

Pay close attention to the lowest temperature each unit can attain.  Most of the cheaper models only get down to 39-42 degrees in actuality, regardless of what they say on the specs.  If you want COLD beverages, this unit gets down to 34 degrees!  Very quiet, and the LED lighting system is great (constant white or blue, or either color with auto-shutoff when the door is closed).

My only beef is that it doesn't seem to have a preset shelf height that accommodates beer bottles standing up (without making the top shelf way too tall and wasting space).

EDIT: I just wanted to come back to report long-term performance.  This thing has not skipped a beat in 1.5 YEARS.  It's still quiet and cold.  I'm so happy I spent the extra money - WORTH IT.