Product review (5 stars): OEM quality & Easy Installation
This appears to be a genuine GE replacement item, was easy to install, and fits fine.  This item seals the door fine and temperatures hold as they should.  The reason I bought this replacement seal is because I bought a "scratch n dent" refrigerator at a reduced price because the original door seal had a manufacturing defect.  The door seemed to seal OK but the seal had an odd fold that was visible even when the door was closed.  This replacement seal seems to be of the same quality (minus the defect) of the original.  The new seal did come folded up and even laying it out for a day or two didn't help relax it  much.  I took some advice I found on the Internet & tossed it in the dryer for a few minutes and it came out nice & soft without the folds & installed easily.