Why I'm Not Buying This Newest, 'Gayest' Ad
Category: QUEER VOICES
Last week, Amazon launched a new ad for their Kindle Paperwhite and proved "equality marketing" is very, very real. And it worked. The LGBT blogs loved it, individual allies were promising all over social media to snap up a Kindle just to promote inclusivity.
By Tile Wolfe, Contributor
Digital strategist, queer activist, 2013-03-02