Thoughts About SXSW
Category: TECH
Companies that don't have active social media accounts and multiple representatives at SXSW are now the exception than the rule. While this is a great thing, I do worry that too many companies focus more on how to use social media to sell product than as a tool to embrace their communities in a true two-way fashion.
By Richard Robbins, Contributor
Founder + CEO of Upper West Strategies, 2013-03-16