Programmatic TV: Agencies Should Start Watching And Investing
Category: BUSINESS
Programmatic television is the future of advertising. By purchasing TV inventory programmatically, brands can pair the full-screen sight, sound and motion experience of television with the advanced audience segmentation that has for years made online advertising so attractive.
By John Holmes , ContributorWith more than 17 years of marketing experience, John is a Par..., 2015-05-06