Being of Service: Why Meaning and Mission Matter in Business
Category: BUSINESS
Value is what attracts and retains customers and employees. It's also what attracts and maintains relationships with investors, suppliers, distributors and other stakeholders who are critical to the firm's success over time. A business that does not create value will eventually fail.
By Gideon Rosenblatt, ContributorWriter, the Vital Edge, 2014-08-20