Big Data And Marketing Personas - A Perfect Match?
Category: BUSINESS
Are big data and the all-important marketing persona really a perfect match? If you're in the marketing trench like I am every day looking for better ways to create targeted content that's delivered to targeted customers - Yep... It's a perfect match.
By Scott MacFarland, ContributorChief Content Marketer and Digital Strategist, 2014-09-08