Why Three Is Such an Important Number in Business
Category: BUSINESS
Good marketing follows certain universal truths. To succeed in an increasingly skeptical and fragmented marketplace, therefore, it behooves marketers to learn and apply these universal truths to marketing their products. One of the most important "truths" is the "power of three."
By Ira Kalb, ContributorAssistant Professor of Clinical Marketing, Marshall School of ..., 2015-02-11