Marketing Evolution Is Failing In The C-Suite
Category: BUSINESS
Marketing must evolve, and comfort must be left in the rearview. The way things have always been done isn't the way they should be done going forward. Unless you believe the consumer landscape hasn't changed in the past 5-10 years. Oh, and in case you aren't sure...It has.
By Daniel Newman, ContributorAuthor "Building Dragons: Digital Transformation in the Experi..., 2014-10-21