Coke's Ad on Obesity Is Brilliant -- Where's the Well-Funded, National, Anti-Soda Counter-Marketing Campaign?
Category: WELLNESS
Obesity prevention funders can continue to fund dozens of small local or regional anti-soda/anti-junk food campaigns that will have limited impact. Or, they can try something different -- like banding together and funding one brilliant national counter-marketing campaign.
By Nancy Fink Huehnergarth, Contributor
Political junkie/food and nutrition advocate, 2013-01-16