Marketers are Prepping for FIFA Fallout
Category: BUSINESS
While the extent of the criminal charges are eye-opening, the fact FIFA has shady areas within their realm should not come as a shock. FIFA's dance partners -- marketers, media and governments -- have plenty of cause to be concerned as the storm clouds hovered for years.
By Greg Portell     , ContributorPartner, A.T. Kearney, Inc., 2015-05-28