Digital Marketing In The Era Of The Empowered Consumer
Category: TECH
Even though Brinker's passion is marketing tools he says at the end of the day they are but a means to an end. The real focus is how marketing is changing to deliver a better customer experience with digital technologies, which comes down to the people and process.
By Vala Afshar, Contributor
Chief Digital Evangelist, Salesforce, 2014-04-06