How Social Science Could Help Build a Better Kony Campaign
Category: SCIENCE
Kony 2012's story raises a concern about viral activism: bringing awareness to a righteous cause may in fact fail to produce action. Social scientists have studied this tension for decades, and their research sheds light on how viral campaigns for activism can work.
By Jamil Zaki, Contributor
Postdoctoral fellow in psychology, Harvard University, 2012-03-31