Cashing in on Customer Laziness
Category: BUSINESS
So to win at retail in 2014, a great value offer is cost-of-entry. But having an edge in convenience can be a real differentiator. Call it leveraging laziness. And watch shoppers gravitate towards you.
By Jon Bird, ContributorGlobal MD for LabStore, Y&R's retail & shopper marketing agenc..., 2014-08-28