China 2014: Too Little, Too Late for Newbies
Category: BUSINESS
2014 will be the year leaders of consumer goods producers realize that it may be too late to enter China. If you haven't established significant scale already, you probably never will. The PRC will not be an option for turbo-charging future growth plans for current non-players.
By Tom Doctoroff, Contributor
Brand advocate, corporate leader, Chinese consumer expert, 2013-11-02