Personalisation in the Age of the Customer
Category: BUSINESS
Earlier this year, the Brazilian TAM airlines came up with an ingenious way to improve passenger engagement levels with its inflight magazine. It had discovered that people on its flights spent less than 3% of their time in the air flicking through the magazine and less than 11% could even remember what they’d read.
By Advertising Week, ContributorThe world’s premier annual gathering of marketing and communic..., 2016-04-03