The Top 10 Challenges of Briefing Designers
Category: BUSINESS
One of the biggest mistakes made by clients is that they believe they know their customers very well already. They might see true fans of their product at a trade show but never take the time to experience the true context for the product.
By Soren Petersen, ContributorDesign Research Ph.D.; Author, 'Profit from Design', 2014-10-05