A Plea for Taking Advertising Seriously
Category: MEDIA
If had a dime for every time I've heard someone say, "Oh, I don't pay any attention to ads. I don't let them affect me," I'd be very rich indeed. Truth be told, ads do affect us -- and often in ways that we never even stop to think about.
By William M. O'Barr, ContributorProfessor of Cultural Anthropology at Duke and author of ADTex..., 2014-09-12