ALS Awareness Month -- Beyond the Ice Bucket Challenge
Category: IMPACT
May was the first ALS Awareness Month since the Ice Bucket Challenge. That silly, organic, viral campaign did more for ALS awareness than years of marketing by any organization could have ever done. Millions of people created videos last summer.
By Stephen Finger, ContributorHusband, father, brother, son, living with ALS, 2015-06-01