The Brutality of Reality
Category: BUSINESS
A startup is about daring market and technology positioning followed by exquisite execution. Since even a bat can position itself, the part of the game one can control becomes all about the execution. Founders agree that design is the key to successful execution, and they proclaim that design contributed more than 70 percent to their success.
By Soren Petersen, ContributorDesign Research Ph.D.; Author, 'Profit from Design', 2015-07-18