It's OK: Let Elmo Be a Carrot Pusher
Category: WELLNESS
The Produce Marketing Association's growers, suppliers and retailers will be allowed for two years to use iconic characters such as Elmo and Big Bird in messaging and on produce sold in stores -- all without paying any licensing fees.
By Bettina Elias Siegel, Contributor
children's food policy writer and advocate, 2013-11-07