In the Trenches on Black Friday
Category: BUSINESS
Only Sunday escapes without a retail handle. But you can bet your bottom dollar it won't be a day of rest for retailers. The relentless run continues towards Christmas and beyond, as merchants race to extract as many dollars from consumers as possible and keep their stakeholders happy.
By Jon Bird, ContributorGlobal MD for LabStore, Y&R's retail & shopper marketing agenc..., 2014-11-30