Why the Ice Bucket Challenge Works (And Doesn't Work)
Category: IMPACT
While I certainly do not begrudge the funds raised for ALS research -- money is, after all, the only way to develop life-saving treatments through expensive research and trials -- it does raise some questions about awareness campaigns in the digital age. Why do some causes get so much attention and not others?
By Greta Perel, Ph.D., ContributorSpeechwriter, writer, and bibliophile, 2014-08-28