LEGO's Girl Problem Starts With Management
Category: BUSINESS
This summer, LEGO launched a minor revolution. It introduced professional women -- scientists, no less -- into its latest toy line aimed at girls. The new figurines -- called "minifigs" by Lego die-hards -- feature a female palaeontologist, an astronomer, and a chemist. They sold out on the first day.
By Avivah Wittenberg-Cox, ContributorAvivah Wittenberg-Cox is CEO of 20-first, one of the world's l..., 2014-09-25