Don't Ask A Millennial -- Hire One
Category: BUSINESS
Today being authentic actually means you have to be naturally authentic. So make the Millennial consumer the manager, but not just with titular influence -- put them at the center of the strategy and the campaign. If it's for Millennials it should be by Millennials.
By David D. Burstein, Contributor
Author, 'Fast Future: How the Millennial Generation Is Shaping..., 2013-03-09