Who Will Overspend This Holiday Season?
Category: MONEY
The temptation to overspend is extremely strong when people do their holiday shopping. The truth is that some shoppers have more self-control than others. It's easy to come up with all kinds of anecdotes to illustrate this point, but only research can paint an accurate picture of what is going on.
By Hersh Shefrin, Contributor
Professor of Behavioral Finance, Santa Clara University, 2013-12-18