Find Your Business's Voice Before a Parody Account Does
Category: BUSINESS
If Arby's themselves tweeted with self-deprecating, dark humor, I'm not sure if they'd get the same following. People who follow and respond to Nihilist Arby's aren't necessarily Arby's food fans.
By Deborah Sweeney, ContributorCEO, MyCorporation.com, 2015-03-09