CDW and Charles Barkley: An Advertising Dream Team?
Category: BUSINESS
National technology solutions provider CDW launched its integrated marketing campaign, "People Who Get IT" in January 2011 but the advertising didn't really start putting on the full-court press until NBA Hall of Famer Charles Barkley joined up in March of 2012.
By Evan Bleier, Contributor
Brooklyn Freelancer, 2013-10-12