Peanut Butter Cheerios Campaign's Spot-On Portrayal of Fathers
Category: PARENTS
General Mills Canada recognizes that the company doesn't have to denigrate dads to sell a product. This campaign reflects the growing influence of dads as moms' partners in raising children in all aspects of domestic life.
By Christopher A. Brown, ContributorPresident, National Fatherhood Initiative, 2014-08-12