Corporate Philanthropy: Hostile Takeover or Helpful Charity?
Category: IMPACT
The business of philanthropy tends to rely on an emotional appeal to donors. Corporations are not necessarily driven to make donations for altruistic reasons nor are they influenced emotionally to support nonprofits -- much like individual donors.
By Renee C. Herrell, ContributorBlogger, Nonprofit Guru, Fundraising Consultant, 2015-03-04