Beyond Spoilers: What the 2012 Olympics Taught Us About Multi-Screen Media in the Twitter Age
Category: TECH
With so many people receiving Olympic results ahead of time, either through social media, live streams, or other live sources, the audience for time-shifted coverage should have plummeted -- right? Yet NBC's ratings were as strong as ever.
By Krishna Subramanian, Contributor
CMO of Velti, Co-Founder of Mobclix, 2012-08-19