Who Needs the Apple Watch? This Startup Is Building Straps That Make Any Regular Watch 'Smart'
Category: COLLEGE
By now, we have all heard of the "legendary" new Apple Watch. But will it really be that legendary? Ingenious marketing and even more groundbreaking products have allowed Apple to build a brand that carries an aura that consumers trust.
By Rajat Bhageria, ContributorEntrepreneur, Author, and Student at The Wharton School, 2015-05-14