Timeless or New?  The ABCs of Marketing in a Digital Era
Category: BUSINESS
The explosion of digital platforms is causing many marketers to rethink how they engage with consumers. But sometimes in their hurry to embrace the digital world, companies often lose their way and forget the basic principles of good marketing and branding.
By Tom Doctoroff, ContributorBrand advocate, corporate leader, Chinese consumer expert, 2014-12-14