The Datelob
Category: STYLE
In advertising, there's something called an ADLOB. It stands for "Ad Like Object" and it's called for when we need to present something to a client that's a simulacrum of an ad without being a full on ad itself. In dating, I've discovered the need for -- and therefore invented -- a similar term, a Datelob.
By Jamie Silverman, ContributorAssociate creative director, animal lover, reader, runner and ..., 2015-03-30