Lack of Measurement Transparency for Mobile Ad Campaigns Restricts Flow of Brand Dollars
Category: TECH
I am not sure why the brands, and especially their agencies, do not realize that even though the big ad networks do not provide (yet) the required clarity, there exist several transparent platforms on which they can run their campaigns.
By Anindya Datta, Contributor
CEO and Chairman, Mobilewalla, 2013-12-21