The 'Wisdom of Friends' Powers Brand Advocacy
Category: BUSINESS
We are hearing so much now about social media creating a shift from "the wisdom of crowds" to "the wisdom of friends," but what does that really mean for brand advocacy? A lot. It's this "wisdom of friends" that brings a new "social power" to Brand Advocacy.
By Ted Rubin, ContributorSocial Marketing Strategist, Keynote Speaker, Brand Evangelist..., 2014-11-29