Why Trendspotting Still Matters: The Power of Looking Forward
Category: BUSINESS
One could see it as archaic. Maybe we no longer need trendspotters, when everything is changing all the time, and when everything else -- branding, marketing, behavior and lifestyle -- can adapt in real time. Trendspotting can be frustrating.
By Marian Salzman, ContributorCEO, Havas PR North America, 2014-12-09