(VIDEO) The Next Big Thing at WPP Digital: 'Creative Optimization'
Category: MEDIA
Moore sees the most promising opportunity in digital media around "creative optimization," meaning the customization of creative advertising in realtime, as it is consumed.  While some vendors are making progress in this field, there is much more to be developed.  He sees this new medium emerging in 2016.
By Andy Plesser, Contributor, 2014-12-21