Taylor Swift: America's Merchant Princess?
Category: BUSINESS
Following her recent blockbuster album launch (2 million in sales and counting), US musician Taylor Swift could perhaps lay claim to the crown of America's "Merchant Princess," and could teach many retailers and shopper marketers a thing or two about the science of "selling stuff."
By Jon Bird, ContributorGlobal MD for LabStore, Y&R's retail & shopper marketing agenc..., 2014-11-24