Volkswagen Realizing the High Cost of Deception
Category: BUSINESS
The most expensive problems are those that customers or interested third parties discover. If companies try to sweep them "under the rug," or invest resources to deliberately deceive the public, there is likely to be a big explosion as the pressure builds under that rug. This is what has happened to VW.
By Ira Kalb, ContributorAssistant Professor of Clinical Marketing, Marshall School of ..., 2015-12-26