Ted Gioia's Bar Talk: Can a Musicologist Make Club Owners Pay More?
Category: ARTS
How many club owners would ask Lady Gaga or Keith Jarrett to play for free? None. Why? Because both artists can generate ticket sales and bar receipts that exceed their fees -- a mutually beneficial arrangement for both the club owner and the artist, which is how it must be.
By Kurt Ellenberger, ContributorPianist and Composer, 2015-04-29