Big Data and Online Disinhibition: 'Who Am I?' When I Post Comments Online
Category: BUSINESS
Big data is not a replacement for behavioral data, such as user and usage data, or psychographic data, which includes information on attitudes, values, opinions and lifestyle.
By Jenny Darroch, ContributorInnovation, Entrepreneurship, Strategy and Growth. Drucker Sch..., 2014-08-06