Here's Why You Really Shouldn't Wash Your Jeans
Category: BUSINESS
After a recent public talk, I shocked the crowd by admitting that the Levi's jeans I was wearing that day "hadn't seen the inside of a washing machine." Now, everywhere I go, the first thing people say to me is "Oh, you're the guy who never washes his jeans!"
By Chip Bergh, ContributorPresident and CEO of Levi Strauss & Co, 2014-07-15