Where's the Beef in Burger King's 'Proud Whopper' Campaign?
Category: QUEER VOICES
For the "Proud Whopper" promotion to have been meaningful, Burger King should have gotten its own workplace practices in order before preaching equality to others.
By Misha Pinkhasov, ContributorSpecialist in creating shared value through branding and autho..., 2014-07-10