Playing Doctor: Women, Cancer, Marketing and the Internet
Category: WELLNESS
Cancer treatment for women has become another example of a "product" that can be "marketed" to women based not on a presentation of scientific data, but on "softer" points such as "concierge service" and even hospital landscaping.
By Claudia Pitts, Ph.D., Contributor
Clinical Psychologist and College Professor, 2013-03-08