The Two Types of Brands (and the Entrepreneurs Behind Them)
Category: BUSINESS
Recently, I was having a discussion with branding expert David Brier on the sometimes questionable state of brands today. He laughingly mentioned a client who recently asked, "How did you know? You must have time traveled to know what we'd need."
By Steve Olenski, ContributorSeverely over-caffeinated writer who knows a thing or two abou..., 2014-10-21