Why Gloom And Doom Is Not A Good Strategy For Climate Change Advocates
Category: GREEN
The idea of branding climate change could seem like another exercise in navel-gazing unless you consider the effectiveness of the opposition. They've got branding down, relentlessly repeating the mantra, "science is inconclusive and solutions are exorbitant and unproven."
By Carol Pierson Holding, ContributorWriter, CSRHub, 2014-09-17