What the Media Can Learn From the Airline Industry
Category: MEDIA
Airlines have taken a fundamentally different approach to the market. Rather than continue to battle one another to the bottom with discount pricing, the industry is now widely practicing what's called "capacity discipline." They have effectively curbed supply in order to fuel demand, and it's working. But how doesthis relate to the publishing industry?
By Joshua Macht, ContributorPublisher of the Harvard Business Review, 2015-04-15