McDonald's Offers One-Day-Only LTOs in Japan
Category: FOOD & DRINK
In Japan, McDonald's is taking both the "limited-time offer" and "premium price" concepts to new extremes. The chain's "Quarter Pounder Jewelry" promotion is three gem-stone-themed Quarter Pounder burgers, each of which is available for one day only.
By Scott Hume, Contributor
Editor, BurgerBusiness.com, 2013-07-08