Creating Leverage Where None Seems to Exist
Category: BUSINESS
If you're put on a college waitlist, do you view that as a polite "no" or an invitation to launch a campaign? If your buyer raises objections to your sales pitch, do you view that as the beginning of the end or a request for more information?
By George Bradt, ContributorChairman, PrimeGenesis, 2014-12-17