How Programmatic Media Buying Is Saving The Banner Ad
Category: MEDIA
Why is it so tempting to dismiss entire swaths of the media landscape as dying or dead as Farhad Manjoo did in a piece for the New York Times earlier this month? TV is dead, Print is dead, and as Mr. Manjoo suggested, the banner is dead, proclaim technology and media reporters!
By Dean Jayson, ContributorBlogger and ad agency professional, 2014-11-26