New Digital Storytelling Platform Helps Tell Stories for Social Good
Category: IMPACT
"Strategic storytelling" is a new notion: In order to help leaders achieve their goals, stories must be strategically designed to motivate and mobilize people. And the content of strategic stories must be compelling, in order to capture people's attention and imagination.
By Doug Hattaway, ContributorPresident, Hattaway Communications, 2014-12-04