Why the ALS Ice Bucket Challenge Matters
Category: BUSINESS
Some people say it is a waste of water, while others say it's a publicity stunt. Some people have criticized the campaign by associating it with "slacktivism." Why throw a bucket of ice water over your head when you can simply donate the money straight to the organization?
By Jose Costa, ContributorGroup President, Driven Brands, 2014-08-21