Why So Many Boomers Have Been Bitten By The Nostalgia Bug
Category: FIFTY
Many boomers have been bitten by the nostalgia bug. In response, many marketers are using nostalgia to sell everything from whiskey to perfume and cars to sneakers. Let's take a closer look at the concept of nostalgia, and learn how the power of the past can spell good business in the present.
By Martha T.S. Laham , ContributorT.S. Laham is a writer, consultant, and business professor at ..., 2015-06-29