Earned Media Can Yield Big Rewards for Philanthropy
Category: BUSINESS
Corporate social responsibility (CSR), corporate citizenship, philanthropy, engagement, shared value - regardless of the name you use, this aspect of doing business is here to stay.   And like all core business attributes, communicating about it effectively is critical.
By Jennifer Risi, ContributorGlobal Chief Communications Officer & Managing Director of Ogi..., 2015-05-13