What Businesses Need to Know About Direct Marketing
Category: BUSINESS
Many marketers seem lost, and one of the reasons is that they have not learned how these new tools fit into the marketing strategy hierarchy. Those that have achieved considerable success have recognized that the Internet and its "offspring" are really forms of Direct Marketing. Why?
By Ira Kalb, ContributorAssistant Professor of Clinical Marketing, Marshall School of ..., 2015-03-30