The Death of Black Ad Agencies: Total Market Strategy
Category: BUSINESS
As America becomes more multicultural, many corporations have begun taking a total market approach when trying to reach consumers, rather than looking at distinct cultural attributes of multicultural segments.  This, according to my guests, is leading to the decline of long-standing black agencies.
By Tavis Smiley, ContributorPBS talk show host, PRI radio host, NYT bestselling author, 2014-05-30