Why Group Brainstorming Is a Waste of Time
Category: BUSINESS
Brainstorming continues to be used because it feels intuitively right to do so. As such, it is one more placebo in the talent management cabinet, believed to work in spite of the clear absence of evidence. So go ahead, schedule that brainstorming meeting -- just don't expect it to accomplish much.
By Tomas Chamorro-Premuzic, Ph.D., ContributorProfessor of business psychology, University College London; C..., 2015-03-29