Doesn't Cortana Know That Disparaging Siri Reflects Negatively on Her Parents?
Category: BUSINESS
Good marketers know that when a company "badmouths" a competitor, it is (more often than not) a big mistake -- especially when the company being disparaged has Apple's track record of success.
By Ira Kalb, ContributorAssistant Professor of Clinical Marketing, Marshall School of ..., 2014-11-30