Lance Armstrong's Livestrong: An Extension of Ego
Category: IMPACT
Considering Lance Armstrong spent his life letting countless others look foolish in order to maintain his own glorified image, it is hard to fathom that Livestrong was anything but another byproduct (albeit a positive one) of obsessive pride.
By Jeff Tomczek, Contributor
Writes and speaks about masculinity, wellness, next gen consum..., 2013-01-19