If It's a Contest, Who Wins? Brandraising vs. Fundraising
Category: IMPACT
By marrying branding and fundraising, non-profits can achieve a strong, consistent and persuasive message, one that provides the "who" and the "what" -- and for supporters, the all-important "why."
By Gary Laermer, ContributorChief Development Officer, YMCA of Greater New York, 2014-05-02