Mondelez: Why the Choice of a Name Is so Important
Category: BUSINESS
It has been over three years since Kraft spilt into two companies. The grocery group retained the Kraft brand identity -- calling itself Kraft Foods Group and kept the stock symbol KRFT. The snack foods group held a company contest to create a new name.
By Ira Kalb, ContributorAssistant Professor of Clinical Marketing, Marshall School of ..., 2015-06-16