Review: This is your ultimate SEO resource
Rating: 5 out of 5
Date: 09 21, 2012
As an SEO Professional for over 12 years I've read a vast amount of information on SEO including many, many SEO guides and manuals, "how tos", "tips and tricks" and more. A lot of it ends up in my rubbish/recycling bin.  But Andrea's book actually delivers on what it promises to "Newbies": allowing you to conquer SEO for your business (it's good for the not so newbies too!). Andrea writes in an easy conversational style and has a down to earth and knowledgeable approach to telling you just what you need to know and do to make your website successful on search engines.  And these are strategies and techniques that are timeless, or as Andrea says "evergreen" - these are the principals of best practice, white hat SEO that will never change.  It's comprehensive, but doesn't waffle on and each chapter has a handy "actionables" summary at the end. Keep and eye out for the bonus checklists at the end of the book: these are really, really useful.  An excellent resource.