Review: Small Business Marketing
Rating: 5 out of 5
Date: 01 26, 2013
That little black and white, pixilated square on the cover of this book is a QR code. It's kind of like a bar code on steroids. But you don't need a special reader to scan it. All you need is your cell phone.After this book explains what QR codes are and what they are commonly used for, it goes on to explain many exciting, eye catching, clever, and memorable ways they can be used to make your business more profitable. They are most often used to send a customer to a business's contact information or website. But only one of the many suggestions that this book lists is to send them to an entertaining video about your business and from there send them on to your website or to a call to action.I was totally astonished at how many witty, innovative ways the codes can be used to benefit one's business. The list is so long and comprehensive I can't see how anyone could come up any ideas that are not covered here. Along with listing one creative function after another, the book also contains links to software and services which can make QR codes for you and help you implement those clever functions.By the time you finish this book, I promise you will be inspired and excited by all the profitable possibilities you will see in using QR codes in your business.