Review: Master LinkedIn Profiles Quickly and Easily
Rating: 5 out of 5
Date: 12 18, 2012
The Internet has changed the way people search for professionals, connect with and recommend other professionals.  LinkedIn is the go to place for connecting with and/or finding professionals.  If you are a professional, you must have a LinkedIn profile.  Far too many people simply put up a profile without any strategic planning our purpose.  And they get it wrong.How to Write a Killer LinkedIn Profile is for every professional who wants to get it right quickly and easily.  Brenda Bernstein, the author, has written a very authoritative guide on how to quickly and easily create your profile so it gets found and makes the right impression.The book is a how-to guide presented in an easy to follow format.  She attacks the problem by identifying 18 common mistakes most people make.  Some of the mistakes are: Failure to use effective keywords, Boring and/or uninformative headlines with no keywords, no profile picture, profile not complete, few or no recommendations and fewer than 500 connections.For each mistake the book follows a standard format.  First she discusses the problem, then she talks about the "tune up" or how to fix the problem and finally she tells you what different results you can expect from having fixed the problem.  The "tune up" is very clear and easy to follow.  Where necessary she provides a screen shot of the LinkedIn page with complete and detailed instructions about exactly what to do.  She also provides examples to clarify the discussion.  Where appropriate, she provides clickable links that takes you to a different webpage for additional information or examples.Finally there are 7 Bonus Tips after the original 18 mistakes.  The Bonus tips follows the same format.  The bonus tips really completes all you need to know in order to create a killer LinkedIn profile.This book will save you lots of time on setting up your LinkedIn profile and you will get it right the first time.  There are also some "insider tips" - things you would never figure out on your own.  If you are a professional, you really need a LinkedIn profile.  If you want one that will help you create a killer profile in a hurry, get this book.I was provided a review copy of this book.