Review: Must Read for Small Businesses
Rating: 5 out of 5
Date: 10 8, 2012
This book is packed with golden nuggets of information.  Having worked in the marketing department of a small business with ~$8 million in revenue and working with many marketers who were formally trained these principles are spot on and what you need to know when thinking about your campaigns and what you're trying to accomplish.  Now starting out on my own this book highlighted the major points I did know and many that I did not.  Great guide for those of us getting out there in the world with our own enterprises!