Review: Great, with one thing missing
Rating: 4 out of 5
Date: 06 19, 2013
This book presents a view of how to create a concise, early stage business plan which the author calls a concept plan.  There is an emphasis on keeping flexibility in the plan and testing the assumptions on a small scale.  This fits well with the "lean startup" concept that has recently been a hot topic of discussion in the Harvard Business Review, although the author doesn't mention it by that name.The book is well written.  The author has many valuable insights into how entrepreneurs should approach a startup, what works, and what doesn't.  A number of these I had not seen before, in spite of having a business degree and experience with a number of startups.Unfortunately, there is one glaring omission which I felt warranted degrading the rating to four stars.  The author spends a whole book talking about how powerful a five page concept plan can be, but does not give an example of a well written concept plan.  The book is worth reading in spite of this, but would be a better book if it were there.