Review: I'm Converted
Rating: 4 out of 5
Date: 05 5, 2013
I've never liked the idea of video marketing, but I decided to give Michael Rogan's "Video Marketing That Doesn't Suck" a try. I've read other books from his series, loved them all.I have always been trepid about video marketing. Maybe, it's a control issue. I don't like the idea of being on camera. Plus, I think it is slightly self-indulgent as if I'm saying, "Hello world, look at me!" I was clearly missing the point. To be successful at marketing you need to be seen. Rogan reminds us, YouTube is the second largest search site. People are more likely to respond, remember and most importantly share videos.His most convincing argument: videos are more likely to be picked up by Google and receive a higher search rank.VERDICT: I'm converted. Rogan has won me over with his strong arguments and insightful tips. I still don't like the idea of video marketing, but I'd be dumb not to try it after my traffic increased using his other marketing tips for Twitter and Facebook.