Review: Vital information for company success
Rating: 5 out of 5
Date: 12 26, 2013
As someone who has been in the direct response industry for years, I’ve talked with many clients (and would be clients) regarding the importance of reputation marketing after Googling them and finding something not ideal or perhaps even worse, finding nothing at all about them online.Even though the Internet has been a valuable marketing tool for years, there are a surprising amount of companies not investing any time in to reputation marketing.In this book, company owners or employees in charge of a company’s online presence will find out why reputation marketing is so hugely important.The author created a fast read that is very easy to follow and really drives home the importance of reputation marketing.He outlines the three necessary stages of quality reputation marketing and provides great information on each stage so that one understands fully why all three components are necessary.I liked the example of the broken guitar as it shows us perfectly what social media can do to bring attention to bad judgment calls made by company employees.I think this book could easily serve as a handbook for anyone looking for quality information regarding reputation marketing.