Review: liked it
Rating: 4 out of 5
Date: 10 30, 2013
I really believe in today's day, like Ryan says, marketing begins within the product or service. If you don't create something worthy of talking about, then you can waste a lot of time, energy and money pushing a millstone up a hill. In Growth Hacker it teaches you how to integrate product development and marketing seemlessly. It's the type of book you'll want to reference over again. Don't judge the book by it's cover, there's gold inside. Also recommended is Ryan's other book, "Trust Me, I'm Lying".I do wish he'd gone more in detail about how to make things go viral besides creating a product that markets itself.