Review: There are many more concepts like finding your niche
Rating: 5 out of 5
Date: 07 8, 2014
Creative marketing , a broader perspective on it and branding is what this book is about--the goal to be a more focused marketing approach with branding as only one of the elements.  Whether you have an established business, or are just starting a business...the author brings 20 years of experience to the table. Many concepts are explored including 'revolving around the brand'. Anecdotes of successes and failures drive the points home.The vision of your brand should be an extension of your own personal vision and basic ideas. There are many more concepts like finding your niche, sizing up the competition, knowing what your customers are like and what they want...communicating with them and much more. A very very helpful and well written book! (review by PanOrpheus, pen name for Howard Lipman, author of the Delphic Oracle, and Tesla's Tower book series.