Review: Good solid list building information for new marketers
Rating: 4 out of 5
Date: 04 21, 2013
If you have been in Marketing circles for a while, there is a lot of the information in this book you PROBABLY already know, though there were a few tips in here that I didn't know. But if you are new, and just getting your feet wet, then this is a great in depth checklist to follow to get your list going and building quickly. It's well written, easy to read (and formatted nicely) and has pretty solid information. If I could give half stars, I would have booted this to 4.5.