Review: Thorough without the Fluff
Rating: 5 out of 5
Date: 02 10, 2012
I'm in business for myself, and while I know that competitor analysis is important, I admit I haven't spent the time I need to doing it.  Partly because it seems like a daunting task, almost overwhelming not just in its size but also its complexity.So I was thrilled to find this book, which breaks down competitor analysis into easily understandable steps, some of which you could even outsource if you need to.  Each step includes a list of questions that you can answer to gather the information you need.  One thing I like is that this book was long enough to cover the subject thoroughly but no longer than it had to be -- it's not stuffed with extra information that you don't need, just to make it longer.  It covers not just competitor analysis, but also SWOT analysis and a handy list of questions you can use to figure out how you want to compete with your competitor once you've analyzed what your competitor is doing.  At the end are a series of links to resources that can help you while you're doing your competitor analysis.If you run a business, whether it's a sole proprietorship or a corporation, you need to do competitor analysis, and this book is an excellent resource that will help you do just that.  It's helped me.  Highly recommend.