Review: Brain research you can put into immediate action
Rating: 5 out of 5
Date: 11 22, 2013
Cogent and compelling, this book contains actionable coaching on how to put brain research to work for you in business settings. Jordan shows that what we know about neuroscience can give us a competitive edge when doing everything from building team rapport to setting price points to managing our own responses and emotions. He writes intelligently and with authority, all while making the research accessible. The book is well-organized with a linked table of contents, making it a good resource to have on hand after you've read it.  I'm putting the book to use and highly recommend it.