Review: Enjoyable, Concise Guide.
Rating: 5 out of 5
Date: 01 22, 2013
I really enjoyed this short book, reading it in a couple of sittings.It's clear the author really knows and enjoys his craft, and makes the process of setting up as a photographer seem almost straightforward and even fun. The book is well-organized, and there's a wealth of information here, with informative headings including:-Dispelling Myths: You do not need expensive equipment to get started.-What sort of photography should you pursue?-Marketing Your Services: Create local partnerships with existing businesses.-Pricing Your Services.-Expanding Your Business..The book is part just the facts listing of steps to building your own photography business, and part encouraging account of the author's journey from teen with a new camera to professional photographer.The admonitions that it doesn't take too much money to start the business, and there is always room for another photographer, may seem disingenuous to some, what with today's economic climate and the plethora of expensive gadgets waiting to tempt novice and professional alike, but the basis is true. For each type and level of photographer, there is a different clientele, and one need only go as fast or as far as seems comfortable.Good advice, plainly spoken, with enough detail to enable the enthusiast to carry on alone and build a good foundation.