Review: Eight ideas to market and boost profits in your small business - a guide for female entrepreneursrs
Rating: 4 out of 5
Date: 10 29, 2012
If you are looking for new ways to market and promote your small business and increase your revenues in the year ahead Pam's bookMarketing for She Experts - 8 Profitable Marketing Strategies for Women Entrepreneursprovides a good overview of eight approaches that you can integrate in your marketing plan.Pam covers digital self publishing, webinars, online courses, teleseminars and telesummits, mentoring and coaching programmes, publishing digital magazines, live events and affiliate marketing. Her book is especially relevant for women running a service based business who want to leverage their time yet boost their profits.By reading the book you will be able identify which one or two aproaches to integrate into your business plan - I do not recommend you try to implement all eight ideas at once.For a very small investment, you can access insights into approaches you can use in your small business - many of them you can implement from your own office (even your home office) and at low cost. From this initial overview you can then invest in online programmes, training or books to further enhance your knowledge in these chosen areas (Pam herself provides virtual training on the subject of digital self publishing. Remember to really benefit from the investment in purchasing and reading this book you need to take action!Note: I was inspired to purchase this book in the month Pam launched it as she was donating proceeds from the sale of her book to a foundation who provide nurses for women going through breast cancer - an especially relevant cause as October is breast cancer awareness month.