Review: Nothing you can't find elsewhere for free
Rating: 1 out of 5
Date: 05 5, 2013
I love to read marketing books for ideas and tips. I haven't been using Pinterest for very long, so I was anxious to learn how best to use it to market myself and my work. This guide didn't teach me much that can't be gleaned by reading the FAQs on Pinterest itself and simply using the site for a few days. A lot of the book is taken up with the basics, like explaining what a "pin" is. It's like a book about Facebook spending a chapter on how to "like" something. Much of the book is self-explanatory.The bulk of the book is filler: what Pinterest is, why you need it, how to fill out your profile, etc. There is very little on actually using it for marketing. A more accurate title for the book would be "What Is Pinterest?"What I would like would be actionable ideas on how to use Pinterest in interesting ways. The book says, "Use pinboards creatively to show people what you're about." Okay, sure. What's missing is some examples of these creative uses. Who is using Pinterest in a unique or creative way that I could look to as an example? Any useful marketing book should have ideas for marketing. The only real suggestion here is "join Pinterest."Some typos got in the way ("Be weary" instead of "be wary", for example), but the text is cleaner than a lot of slapdash e-books.Save your money, and read the Pinterest FAQ and maybe a blog post or two.