Review: SMARTPHONE APPS FOR SMART PEOPLE
Rating: 5 out of 5
Date: 12 29, 2013
With over $10 billion mobile sales in 2012 it does not take a genius to fathom the marketing potential a smartphone app could provide. Its ease of use, instant connectivity and availability at any time make it the obvious next evolutionary step in the communications arena.However, discerning the potential and seeing how we can adapt it to our business needs is the stumbling block most small and medium businesses face. This book lifts the fog created in the mind by confusion and indecision as it meticulously deals with every facet of the process and its application.As you click on the next page, your eyes open up to yet another possibility as a marketing tool for business expansion, by connecting all modalities: text/audio/visual, creating email lists, linking users to your website, blog and social media. Availability for both iOS & Android, as well as tablets make it a cinch.The last section on Smartphone Template Apps delivers the promise of a "Dirt Cheap" alternative to the otherwise exorbitant amounts needed to produce an app.This book is worth ten times the price it's charging.