Review: No Stone Unturned
Rating: 5 out of 5
Date: 07 14, 2012
This book leaves no stone unturned when it comes to using social media to attract potential employers, headhunters and recruiters.John tells how to go about creating the "Brand You" and provides resources I had not heard of before. He explains the importance of creating a personal brand that projects confidence and encourages trust, which as John points out "is half the battle on your journey to employment."He provides a myriad of tips... such as:Why it's a good idea to turn off the settings for photo tagging on facebook and the importance of using and limiting each site's privacy settings.Why LinkedIn is "the place to be" in terms of developing a social media presence and networking with other industry experts.How and why to use email and email signatures to open doors to career opportunities.John emphasizes that your online identity is a digital asset, and as such it needs to be protected and maintained.This guy knows social media.