Review: The basics of using Facebook to grow a business
Rating: 5 out of 5
Date: 11 6, 2013
I'll acknowledge that I'm a casual user of Facebook, although it's been great for reconnecting with old friends from school days. But even as a casual user, it's impossible to not notice the presence of many businesses on my news feed. In Facebook Marketing Guide, the authors state that Facebook is a giant opportunity for businesses, and they present some essential Facebook strategies for using Facebook.In many cases, Facebook will be the initial contact with prospective customers, so the plan is to gain leads that will result in new or repeat customers. It may be as simple as directing interested parties to a website or to submit their email addresses to subscribe to a newsletter. For the business owner, this is a free service, but the book also discusses paid Facebook services such as Sponsored Stories and Facebook Ads. Either way, the first steps are to complete your Facebook profile and build your content, and the book includes helpful tips for doing this in ways that make your Facebook pages get the message out to potential customers. One important step is to optimize your page for Google searches so that more people will notice it.In my opinion, the book is a valuable resource for business owners who are planning to use Facebook as one of their strategies for growing their business. It gives a good overview of the process and goes into enough detail for anyone to lay out a plan and get started.