Review: Amazon-Taking over the world
Rating: 5 out of 5
Date: 11 25, 2011
I have recently become interested in all things Amazon and I got this book to get a better understanding of the Amazon culture.  It seems as though Amazon is now providing EVERYTHING from video streaming, to Groupon like offers and retail sales which include electronics, appliances, health food items and office supplies.  To think that this company started as an online book store is absolutely mind blowing.The author gives you a good background that explains how they got to where they are today.  Much of what he describes as the corporate culture is eye opening and horrible. The fact that a high level hire, such as the author, would have to work in the kind of conditions that he describes in the book makes you want to think twice about making any purchases at Amazon.The author, however, is not at all bitter.  He calmly reports that he happily used the easy book publishing interface at Amazon to help with the publishing of this very book.  He offers a very fair, in my opinion, analysis of what it is that Amazon does particularly well.  I enjoyed this inside look at Amazon immensely.  Recommended.