Review: Awesome Premise, But....
Rating: 2 out of 5
Date: 03 11, 2014
I bought this book as a sales professional, I am always trying to "up my game". I share some likes and dislikes with the author. I did enjoy his spin and "story" approach, but there were a few things missing. Business people, especially when we're reading, like explanations or examples in a seperate font to better understand exactly where the author is coming from.The approach of avoiding the perception of being a sales person makes sense. His methods DO work, but is there anything earth shattering? No.One aspect I completely agree with is regarding referrals! There is a far easier approach to gain access to referrals easier. This method should be added to this book, and is an amazing tacticWhich you can read here. What makes sense about the approach mentioned, is I have used it extremely successfully and have had web site owners call or search for me - if that isn't a perfect example of gaining business by unselling I don't know what is! Plus it is far more relevant for today's heavily eCommerce based world.