Review: The Best Book for Author Discoverability
Rating: 5 out of 5
Date: 10 28, 2013
As a social media and communications professional, and a new fiction author, I'm always looking for books to utilize and to recommend to other authors. I've read most of the "author promotion" books that have come out, and few of them are helpful. Or if they are, they're helpful in the way a blog post is helpful--you might want to recommend that someone reads it, but are likely not going to suggest they pay money for it.This book is different. Not only does Cassandra Carr understand marketing from a professional's standpoint (in other words, a non-author marketer), but she also knows it from her own personal work as an author. Whenever possible, I find that those two perspectives together (the pro non-author perspective and the author perspective) are the best combination of advice to take when it comes to social media and marketing.First of all, the price is abysmal, compared to the value you're getting out of this book. Cassandra Carr is kind to us when she offers this book for only $1.49, but that just shows me that she's following her own rules. She's being a good citizen of the writing community. And while she'd likely give it to you for free if you couldn't afford it, at $1.49, this is a tool every author should purchase immediately.I teach social media marketing classes for authors, and I will continue to recommend this book to all of my classes. Not only are her top ten tips right on, but her perspective as a former marketing professional helps her to put those tips in context in a way that will have lasting impact on an author's career. Really, and truly, I can't recommend this book with any more persistent terms. If you are an author, especially a newbie author, you need to buy this book and evaluate how many of these ten tips you can make work for you. I hope you can make all ten work. I really think it will be beneficial to your career.(While I know this author, I purchased the book and reviewed it on my own. She did not request this of me, nor did she compensate me in any way. The opinions are my own, as a communications professional and an author, and I wrote this review of my own volition.)