Review: Want your book to be a commercial success?
Rating: 5 out of 5
Date: 01 26, 2013
Most authors breathe a big sigh of relief once their book is finished.  Unfortunately, many believe that the world will soon discover their marvelous book and sales will naturally follow.  In the real world that is just not the way things happen.  It turns out that for most authors, writing the book is the easy part.Most authors are good at writing and have some level of expertise about their particular subject.  What most authors are missing is a basic understanding of marketing.  Marekting is what drives sales of any product.Even for those authors who are fortunate enough to have a publishing firm, marketing the book is still generally left up to the author.  Since very few authors have mastered the fundamentals of marketing, this can be a very frustrating, time consuming and expensive process.I have often had clients ask me to share the one secret of success to achieve a particular goal.  Generally there is not one action that will lead to success.  More often than not, there are a number of different actions that must be undertaken and the collective efforts lead to success.TK Reed and Kathleen Vrona, the authors of 100 Small Fires To Make Your Book Sales Blaze! understand that there is no simple, shortcut path to ensure your book achieves your sales goal.  They give you 100 different ways to market your book.  It is not necessary that you employ every single way they provide.  But the more of the 100 Small Fires you choose to use, the better results you can expect.The first lesson of marketing is to clearly identify your target audience.  Who will benefit most from your book?  If you truly don't care if you sale many books, you can ignore this advice.  If your goal is to sell your book, you absolutely must get a very clear picture of your ideal reader and what they can expect to gain from reading your book.This book is a very valuable resource for any writer.  Much research, time and thought have gone into collecting, organizing and presenting the material in an easy to understand format.  In addition to giving you 100 specific steps for improving the sales of your book, the authors let you know what other author has used the step.  They provide lots of additional resources, and give you a good indication of the cost of implementing a particular step.One of the real advantages of a digital book is the ability to link to other resources that will provide additional information.  The authors provide over 150 clickable links to very valuable resources.  Just having the links to this information far exceeds the cost of this book.At the end of the book, the authors have put together three different marketing plans - for small, medium and large budgets.  Depending on your budget, you have a roadmap already laid out for you.  Again, this is a very valuable resource.The Chicken Soup for the Soul is widely acknowledged to be the most successful book series in history.  Before it became a household name, Mark Victor Hansen and Jack Canfield, the creators, committed to do five things each and every day to market their book.  Their books did not become the huge success because of the content.  The marketing was the reason for their success.  If you want to achieve massive sales for your book, it will take marketing.  Massive marketing.  The sort of marketing described in this book.If you wish to be successful, you must be very pro-active in marketing your book.  This book gives you all the tools and specific steps you will need to take to effectively market your book.I was provided a review copy of this book.