Review: Proven, Evergreen Ideas That ALL Authors Should Use
Rating: 5 out of 5
Date: 04 1, 2014
There are a lot of guides that promise to help you sell more books (I've even written one myself).  What separates "55 Free Promotions That Work" from the competition is the emphasis on evergreen tactics that will stand the test of time.The core idea behind this book is to leverage platforms with a large number of users and turn them into YOUR loyal followers.  It starts with the social networks we all know about (LinkedIn, Twitter, Pinterest, Facebook and Google+), but this book provides a number of specific ideas that aren't commonly known.  (Like how to get Facebook to promote your book... for FREE!).The middle part of the book details a number of quality strategies of ways to grow your personal brand by leveraging YouTube, podcasting, interviews, creating feeder content (through blogging and writing articles) and how to maximize existing relationships.My favorite part is towards the back of the book.  This is where Nancy & Michelle provide an extensive list of actionable, free ideas to promote your book.  Here they talk about sneaky, untapped ways to promote your books, without requiring too much extra time.  Included are ways to get results with SlideShare, Flickr, social bookmarking, blog commenting, using free giveaways, Udemy and how to streamline the entire process with one of my favorite tools: IFTT.comUltimately, it's getting harder and harder to sell books.  That's why you need an intelligent strategy that doesn't require too much of your time.  "55 Free Promotions That Work" is chock full of ideas that you can immediately implement.