Review: Great concept
Rating: 5 out of 5
Date: 12 4, 2012
This is an informative read.  I never thought of using an "opt in" offer for my law practice but, after reading this book, I will need to incorporate such offers into our marketing.  Fortunately, Jen gives me everything I need to know in order to craft the perfect marketing piece.  Now, it's up to me to put a plan into action.