Review: Simple and effective brand strategy techniques!
Rating: 5 out of 5
Date: 06 16, 2014
I've been in business for over 28 years, and there are many opinions on branding that in addition to being confusing are unsuccessful. What I like best about this book is the information is understandable with tremendous research behind it that proves the process works! Einstein said, "If you can't explain it simply, you don't understand it well enough." I feel confident using the three step process because it's simple, based on trends and common sense and easy to understand and explain. Most business practices and strategies never become that simple and that instills doubt in the mind of the business person, and I believe that alone can kill a business. The information in this book is simple, practical, effective and confidence-building.