Review: Branding Yourself..the Online Edition. Good Book for Marketers
Rating: 4 out of 5
Date: 11 11, 2013
Although I am not a real estate professional, I do a bit of online marketing, so I was curious what this book would have to say about branding. The author does a good job of talking about branding and setting up social networks, which, after all, is a form of relationship-building, an invaluable skill for any marketer, online or not. I'm not as sure that the link-building strategies in the book will work as well anymore with all of the Google changes that have been implemented over the last year or so. Setting up a website, developing a large social network, and branding yourself are all good marketing and this book covers all of that.