Review: Definitely must-read material for anybody currently speaking or looking to get into the game!
Rating: 5 out of 5
Date: 12 10, 2012
Andrew and Heather, experts in the speaking industry, share their inside tips on how entrepreneurs, authors, coaches and speakers can ramp up their speaking engagements. As a digital marketer, I really appreciated their insights and the methodical, step-by-step approach how to go about it. I had a general sense of what needs to happen for promoters and event planners to pick you out of the stack of applications, but this book fills in all the minute details and key factors to make your application stand out.Best of all, all of the tactics are within reach even for those with only a modest budget... it's all about how you implement them, and the book makes a compelling case for how it should be done. My favorite part of the book were the case studies, and the exercises that allow you to map your own situation onto Andrew and Heather's templates. Definitely must-read material for anybody currently speaking or looking to get into the game!