Review: Great advice for consumers!
Rating: 5 out of 5
Date: 10 17, 2013
This book does a great job covering the basics of negotiation like communication, putting yourself in the other parties' position, and trading items of different value.It also mentions an often overlooked technique involving standards and policies, which can be very effective in many situations, particularly when you're a consumer and a company hasn't lived up to its standard.  I've used this technique numerous times to obtain a better deal, just like the examples in this book show.This book also offers practical things to say, which may be helpful for some people to know the "magic phrases" in case they get nervous when facing a negotiation.