Review: Lets Not Worry about Giving away the Farm.
Rating: 5 out of 5
Date: 10 1, 2012
This Book is a real Gem for several reasons. First it's a transcribed Interview with a noted Author and Online Marketing Expert conducted BY a Book Marketing Expert. So there is a wealth of information coming from both Parties. It's a quick read (about an hour if you're not one of those crazy speed readers) and a book that you can refer back to easily if a particular strategy takes your fancy.This book is just as useful for beginner Authors who need to get a handle on Marketing as it is for Marketing entrepreneurs who want to become Best Selling Authors. So for my money this is a great buy whichever category you find yourself in. Hey you mightn't be in either category in which case you're getting double value!The Author D'vorah Lansky, a long time online expert is talking to Stephanie Chandler who is not only a well published Author and web site owner but knows the book business from the other side of the counter as a previous book shop owner.Stephanie has some very innovative ideas on how to make this whole "I'd love to write a book to help my customers" subject. Throughout the book there are many references to Web sites that will provide excellent resources and ideas that are immediately actionable.One of the stand out ideas is to not let the seemingly insurmountable climbing of Mt Everest stand in your way to getting a Book or Information product done and dusted quickly. Chandler lays out the various ways in which you can turn your Book into a much wider reaching profit centre.She says that the book itself might be minimal in it's effect on your bottom line but that an e-book with great content should be given away to build and reinforce your stature as an expert in your field. This should encourage your new fans to buy your other books, services or products. Great concept this!Building an e mail list is deemed to be essential in order to maximise your revenues from existing and future products and services...One of the highlights of this book for me is the reply to Lansky's question:-"So what types of things would make good giveaways without giving away all your secrets?"... Stephanie..."Well actually I like to give away all my Secrets"!This paragraph sums up what you should be thinking about as you build your fan base...absolutely awesome in the true sense of the word!You only have to look at the Table of contents to know that this is not just well worth reading but well worth reading RIGHT NOW. You won't be disappointed and if you're unfortunate enough to be someone just dipping your toes in the water with trepidation since you're a newbie, don't worry it's a book with simple actionable steps. Why are you still here?