Review: Eye-opening journey into the world of marketing
Rating: 5 out of 5
Date: 10 5, 2012
In "The Essential Marketing Health Check", the authors really get business owners to take on board fifteen key points about marketing.  It helps you to create brand awareness and to get your `name' out there and to maximise your marketing efforts.  It doesn't have to cost a lot, as these concepts and ideas mostly fall into the area of `low cost - no cost'.  For all its a relatively short book, it contains really valuable, easily implementable information.