Review: Great resource
Rating: 5 out of 5
Date: 06 28, 2014
I have been thinking about putting myself out there in the social marketing world and wondering why and how to do just that when I bought this book.  The book is well researched and presented in a reader friendly way. It helped me understand social media--its influence and how to get more out of my social media marketing.  I love the illustration of what the author calls the "Attention Funnel" and his explanation of how that works.  Also, the author includes a section on how to write for social media. The book gives an in-depth discussion of Facebook, Twitter and other social media site and how to get the most out marketing yourself on those sites.  This book was a very good read.