Review: Great Advice for Small Business Owner Marketing Strategies
Rating: 4 out of 5
Date: 11 20, 2012
I wasn't expecting a book that combined small business marketing advice AND ways to look at marketing from a Christ-like perspective. Jeff Testerman has taken a subject that can often overwhelm a small business owner and laid out techniques for a successful marketing plan that make them easy to follow. I think one of the key points will remember from this book is that patience and persistence are key elements to successful marketing. If you approach "doing" marketing as a long-term investment, you will be able to stay the course and realize success in your marketing efforts. This easy to read book will help you attract and keep customer and can be applied to many different business models.  A simple approach to an often over-complicated subject.