Review: This was really helpful to me!
Rating: 5 out of 5
Date: 01 23, 2014
This book will show you instead of just tell you, what works and what doesn't. I learn best by examples so the case studies in this book were really helpful. I'm the kind of person who will spend hours and hours analyzing what I should or shouldn't do and this really helped me see quickly what could work for me; and also the mistakes I've made so I don't make them again.I've never done split testing because it always seems overwhelming, but this book gave me the confidence to do that. I loved the tip about how to create your "ideal customer" (a process of putting together a profile and learning about them) to really make sure you are building ads to meet their needs. This is similar to what I learned when I published my first book - taking time to really know who your audience is on a detailed level, makes it so much easier to reach them.A lot of this book helps you understand the psychology of advertising, which is really important. But it does it in a really easy way, again, showing examples instead of simply explaining.I definitely recommend this book!