Review: It's a jungle out there.....
Rating: 4 out of 5
Date: 08 8, 2013
I know Theo from the various Amazon communities and was delighted to be provided with a copy of this to review.This is a short guide to how Amazon reviewing works from both the perspective of someone that wants to get more involved to those who want to understand the science, politics and behaviours in the complex world of Amazon.  It is a complex world and Theo has managed to take that complexity and boil it down in to simple plain speaking and with the research and contacts to back it up.  And it's not emotive, no rants about individuals or trolls, it stays steady, factual and easy to understand.So who should get this?  If you are an author that wants to understand the reviewing mind set or if you want to get a bit more serious about reviewing or the Amazon forums, then you are the target audience and will benefit from this.  It's a small investment to set you up for something that may well give you a lot of interactive pleasure.  Perhaps this is not for the established reviewer, those of us that review a lot think we are good reviewers and know how it all works (we might be wrong but that's how many of us think!).  Having said that there were bits in the booklet that did make me think, about how I score and also why I review.Theo writes well and knows a lot of talented reviewers that have provided input, so this is no quick and dirty idea, this is written based on experience and research.  If I have one problem with the book it is that Theo thought of it before I did.