Review: A definite must read for all business leaders!
Rating: 5 out of 5
Date: 03 23, 2014
For many years, I was a General Manager of a very busy business. My number one priority was always maintaining an excellent relationship with my customers. After all, the customer is the one person who will decide whether your business is a success, or a complete failure. Reading this book, Grow Your Business: 7 Steps to Maximizing Your Profits and Over Delivering Your Clients Expectations by Barbara Steinhoff Schneider, confirmed all that I ever knew or believed about running a successful business. I think all too often, many business owners and managers place too much emphasis on sales and profit and loss, which, don’t get me wrong because those two things go hand in hand with being successful and making a profit, but ensuring that your customer is satisfied and comfortable is what will make or break you. This book is amazing with how it tells you everything that you need to know and should be doing to ensure customer satisfaction at all times. It details just how customers can share how they feel about your business with thousands of people online, as opposed to how years ago people could share with just a few at a time. Word of mouth has gone from just telling a few friends, to being able to post online and share with the world on the internet. What a customer thinks about your business and about you personally will most definitely effect how your business prospers. I always made it a point to cater to all of my customers and did my best to make them feel welcome and at home when they visited my store. Having a close relationship with your customers will ensure that they will not only be pleased when they leave, but it will bring them back time and time again. Barbara Stenhoff Scheider has done an excellent job with writing this book and I recommend it to all who are either already in business and need to boost it up, or to those who are just starting out. This is a definite must read for any business leader to read!