Review: √ SHOCKING!  Stealing Good Ideas from Other Authors!
Rating: 5 out of 5
Date: 07 15, 2014
I was pleasantly surprised by this little gem.  I learned a TON of tricks and tips. It's funny that CREATESPACE AND KINDLE SELF PUBLISHING MATRIX is a book about marketing a book about marketing your book. So, this is a review about a book about marketing a book about marketing a book.This tells me the author is really a very clever chap. The examples he gives on selecting title, keywords, category, etc., are all examples on THE VERY BOOK YOU'RE READING!  Ha!  This is just plain smart.  Some other really good aspects in this book:♠ Good annotated screen shots. See for example, the "auto-complete" process pictorial♠ Many helpful links and reference information. For example, the "Stuck for ideas" chapter.♠ Funny discussion on "The Enemy," where Chris defines the competition, then proceeds to figure out what they're doing right, or wrong. In other words, use the enemy as your "Mastermind Group."  As Chris suggests, however, their books aren't that great, compared to his, so "Buying this book a second time would be the intelligent move on your part."  !♠ Excellent discussion on picking keyword phrases. I'm still trying to figure out however, that little insight about adding an 'a' or 'b' to the end of the phrase.♠ Lots of insight about the "Matrix."  There is a ton of useful information in this section that will require the reader to spend a fair amount of time investigating.♠ Clever investigation about how Amazon uses (or does NOT use) "description" in its search algorithm.  I bet other marketers do not realize that little tidbit.  I'm surprised Chris disclosed it.Wait--I just realized something. The author's name, Chris Naish, was itself selected based on Google or Amazon keyword search algorithms!  I bet if you start typing in Chr.. or Nai... you come up with Chris Naish!  This guy is even smarter than I thought!  Even his NAME is a result of market research!Seriously, this is a fun book with tons of useful information that I didn't know.  Easy to read as well. I really like the author's writing style. It's very down to earth and funny.  His analytical insight however, makes me think that Mr Naish is a software engineer--am I right, Chris?√ Highly Recommend!(Now, I can only hope that I made it into Chris' "reviewer spreadsheet.")