Review: Good Introduction, Great Resource for Beginners on Online (Digital) Marketing
Rating: 4 out of 5
Date: 07 21, 2013
Since I have given a 4-star rating, obviously this book is good. But let me first tell you what else could have been included: Case studies and comparative analysis.The author does a great job introducing us to the various digital marketing avenues available (Google adwords, Facebook ads, LinkedIn, YouTube, etc.). For newbie marketers (like me), this in itself is great information.Google Adwords platform is covered quite extensively and so is Facebook advertising platform. The best options currently available for online marketing are covered sufficiently and the tools with which you can measure advertising-reach/ROI are also introduced.But, for a person who is about to start his/her first marketing campaign, it would have been more useful to see which of them works and to what extent. Obviously, this is subjective and may differ based on use-cases, but still the author could have included some case studies of her own and make some comparative analysis on the best platform, in her opinion (and observation). That would have been like icing on the cake! But the cake is fine without icing, anyway :)