Review: Practically a LinkedIn lead-acquisition workshop. Short and to the point.
Rating: 5 out of 5
Date: 11 24, 2013
Like the author, I am also a member of the LinkedIn "Early Adopters Club", though I never used it as skillfully as he does. My mistake, and I am going to correct it using this book.Or maybe I shouldn't call this a book. This isn't something you just read; this is actually a workbook for you to go through and come out on the other side with a firm plan on how to use Linkedin to acquire qualified leads – lots of them.What I especially like about this book is that it does not try to tell you everything about LinkedIn. It tells you about how to use groups (they are like LinkedIn "forums") to get more business. It does only that, and extremely well. I rate business books on the ration of good ideas to volume. This book is a s practical as they come.You learn what groups to select based upon subject and group-statistics, how to communicate correctly to build your status and not spam, how to manage the communications and even when it is better to leave a group altogether. It tells you how to find the more profitable leads, and how to track your advance.The author even let you have his personal excel tool that he uses to manage his activity, and he even left his own information in it as a reference. How cool is that! This is really a course on making more business with LinkedIn. Highly recommended to any freelancer. Actually, I guess this would work much of the same for most businesses.