Review: Great YouTube Primer for Building an Audience
Rating: 5 out of 5
Date: 08 8, 2013
I had the pleasure of meeting Montina through a publishing group on Facebook. What attracted me to this book was her emphasis on building a BRAND through YouTube.  While many see this site as a way to make a fast buck, I feel the real power behind YouTube is to connect with an audience and leverage this relationship to create a powerful online presence.There are few key elements that Montina emphasizes:** Her idea of "Edutainment" -- Many people (myself included), make the mistake of creating dry, boring videos.  Instead, she talks about the value of creating good content that also engages audience members.** Importance of Email Marketing -- The one thing I've learned in 10 years online is to build an email list.  What's great about Montina's guide is her emphasis and instructions on how to use YouTube to generate email subscribers.** Technical instructions --  Success with YouTube does require picking up a few different skill sets.  This book identifies what's important to know and what to avoid.  Montina provides a number of quick tutorials that can help you get started.Overall, I think this is a great guide on YouTube.  I'm currently building a site in a new market and I'll be using a lot of Montina's information to help build a strong YouTube presence.