Review: Plenty of good ideas
Rating: 3 out of 5
Date: 01 17, 2013
Got plenty of ideas to make more sales from this book written by a behavioral scientist, you'll learn the three emotions that triggers sales the fastest, also this book give good advice to write ad copy. The fact is our human brain react to psychological triggers, like to be challenged and good copy is when you trigger emotions to make your customers feel happy or frightened. Did you know that after having someone taking a survey it is very smart to give them something, than they are more willing to buy from you the next time you offer them something? You will also find some Scarcity and Urgency triggers but also some key phrases to use in the sales process. A short but interesting book if you are into sales or want to learn more about it. The book is not for you if you are already a good salesman, but guess everyone can find some new ideas in this.