Review: Smart Guidance and Clear Action Plans for Search Engine Optimization
Rating: 4 out of 5
Date: 12 14, 2013
You definitely need to read this book to demystify SEO, to debunk myths that SEO can be gained quickly by mastering Google's secrets, and to streamline your own publishing and marketing strategies. Robin Ooi writes clearly and definitively about what comprises a good SEO strategy and how to implement both everyday business practices and one-time marketing tactics to effect high SEO standards. As he states very well, Google is smart and changes the details of their ranking system often, so the best strategy for SEO is long-term and build on sensible, 101 business communication practices. But before you can do that you need to understand a few things about SEO, and "Your SEO Sucks" is a great guide to that.The basics are covered well, and then advanced info/strategy is included to help reader's understand how to position their site to suit Google, how to think like a buyer searching for your type of offering and how to research possible buyer's keywords. Robin describes a two-tier approach to link building, which is a strategy that takes time to build. "Your SEO Sucks" is not about flash-in-the-pan results. The strength in Your SEO Sucks is in the good advice regarding on-site optimization, and if you follow that and then slowly build backlinks, you'll be in business.Be aware that the book only focuses on Google, and does have a big emphasis on being knowledgeable about SEO and then hiring out for services as opposed to doing SEO yourself.  Overall it's a great introduction to help you understand basic practices to craft your own strategy to prevail in the SEO wars.