Review: Brilliant idea for branding
Rating: 5 out of 5
Date: 07 24, 2013
We've all seen the generic stock images of the perfect family or the beautiful woman with the headset on or the group of impeccable dressed young professionals on various websites and products. They always look so... perfect. That's why they get used. Because of that, however, they're also easily forgettable. In terms of branding your product, that's not the result any of us want.This book presents the idea of using your own face to brand your image. Most of us shy away from the camera thinking OMG I'm too fat/old/ugly but the reality is that people really want to connect with real people, not some fake unknown. It took me a minute to get on board, but the book explains why people don't buy sales pitches, they buy "you". Tons of information in here, along with some brilliant marketing strategies that I'm going to put into play immediately.