Review: The Real Deal
Rating: 5 out of 5
Date: 02 27, 2012
Ben Settle is the real deal! This is one book on copy writing to keep by your keyboard at all times.  If I had to pack a suitcase  and could only take three books on writing, this would definitely be one of them. Nice easy style, fun to read, and very useful information... a book that no writer should be without.