Review: Read it more than once
Rating: 5 out of 5
Date: 02 22, 2013
This book is deceptively short, but the ideas it holds, and their implications, are quite profound. It is not enough no read it. You would probably need to also re-read it, and spend some time thinking about how you could apply these techniques.One note - I am not sure that the name of this book does it justice. It is not really about 'hypnotic' anything, but rather about persuasion through framing your message to hit certain "mental images" in your prospect's mind. I prefer  science to "Voodoo". This is more science than magic.