Review: Insightful look at how to use videos for marketing your product or service
Rating: 4 out of 5
Date: 05 12, 2013
Frankly, this book was good enough to make me read it twice, backto back.The first time I read it for the general overview, and the secondtime to absorb more of the details.The foundation of this book is the beginning where it explainsthe concept of attraction and distraction marketing, etc.That part is fascinating.Then he moves into specifics of video creation and submission, etc.When I was finished, I didn't quite feel like I was satisfied. I was leftwanting more concrete info on how exactly to layout the content of myvideos (not the technical creation of them) so as to take advantage ofthe distraction marketing concept. Like what to include, how to usesome of the emotional triggers within the video.He is funny, so he uses humor, but not all of us are that kind of clever.How do we use fear, sex or humor and then transition into  the actual marketing reason forthe video? I'm still not clear on how a video that doesn't really relateto the subject at hand except in a remote or off-handed way actually helpssell the product or service.Also, a few proofreading/editing errors...i.e. "grave" vs. "crave"  etc.All in all, a good book with valuable info...just wanted a few more pages.Recommend.Maybe I would have understood it better if all the links to the videos worked.