Review: Practical know-how for self-publishers
Rating: 5 out of 5
Date: 02 3, 2014
Hank Quense is an author and e-publisher, and his Business Basic for Authors is a compact guide for authors who are embarking on self-publishing. It's not for teaching people how to self-publish, rather it's for taking self-publishing seriously, understanding it as a business, and for trying to make a successful go of it, rather than simply publishing and hoping for the best. Quense makes the important point that writing a book and publishing a book successfully are completely different things, but authors can do it with know-how.  He breaks down how to go about publishing as a business, and takes readers step by step through business planning, strategies, accountancy, tax issues, marketing, and even details how to expand to become a small publishing company rather than self-publishing book by book.  He includes useful checklists at the end to help readers practically apply the steps.Quense writes in a friendly, helpful style; it is clear he is experienced with what he is writing about, and is interested in helping other authors.  There are three other books that go with this one – the first two are about how to self-publish and then how to manage a self-publishing project.  This one is about managing the business side of it, and the fourth is about developing market plans.  For anyone embarking on the self-publishing route, Quense is providing valuable, clear sighted information, and these books will help steer you through the initially rough and intimidating waters.