Review: Made a seemingly dry and difficult subject accessible and interesting
Rating: 5 out of 5
Date: 06 26, 2013
Big Data is one of the hottest new technologies in business, and something I've tried to get to grips with for some time as part of my job. However, most tomes I've found about this field are written for people with technical skills and knowledge. I am not one of those people. Thankfully, I came across this book, which is written in a style more accessible for business people like myself.A lot of facts and information is presented here in a surprisingly accessible and interesting matter. I actually found the prose enjoyable and illuminating in itself, and the author has found a way to make this subject interesting and fascinating to the layperson. I'd recommend to anybody, who, like me, has to get to grips with Big Data, and also anybody curious about the history of this new trend in business.