Review: The book is correct
Rating: 5 out of 5
Date: 01 3, 2014
I like how they wrote this book which is a tough subject to make interesting.  They used a story form so you could relate and then broke it down in very clear details.He addresses issues like what is in it for me..as the customer. What are the common mistakes we make in websites that try to sell products or services. How do you need to word or rather address an issue. What IS the issue.As a soap maker, I see all over the place websites saying, "and we make our soap in small batches to insure quality"  Really?  That is such a pet peeve of mine because what part of that statement makes any difference to me. What does 'small mean?" Is it two pounds or 100 lbs or a 1000 lbs and why does that even matter what size batch it is.  Does your soap make me look 12 again? Does it cure anything?  I have no idea, just that they make it in small batches, and who cares.  He talks about that very thing in the book along with other detailed 'why's and how to's and done in both story form and discussion.I thought it was well done and worth the money for sure. It wasn't very expensive. Well done Andrew McDermott!