Review: Short and to the point, a handy addition to the salesman's toolbox
Rating: 4 out of 5
Date: 03 1, 2014
This handy little guide is bound to find a warm reception with sales and marketing people at all levels. Short and to the point, it's packed with handy tips for the email-swamped worker of today. The focus is on presenting your email in such a way that the recipient will open it first when he looks at his crowded inbox, and then feel warm and appreciated and look forward to further emails frim this sender. There is no waffle; the book, although short, is all content.I think myself that it's a shame this book hasn't been produced in a paperback edition, even though it's small, because it is just the kind of thing that people like to have sitting ready to hand at the back of their desks.