Review: Makes copywriting a snap!
Rating: 4 out of 5
Date: 07 1, 2013
Before reading this book I struggled with finding the language that my students use to describe the communication problems I solve.  I thought the process had to be more complicated, but I was wrong!This book gave me step by step instructions on finding out what my ideal client thinks, feels, says.  Loved the end of chapter exercises! With each one, my solution and value proposition got clearer and much more compelling. I'm sure my upcoming book launch is going to be much more successful because of Henneke's good advice.  Get the book.  The only reason I didn't give it five stars is because I'm a hard grader :)