Review: "Know who you are Fighting"
Rating: 5 out of 5
Date: 02 11, 2012
Knowing your competitors is vital for developing a marketing plan. Jacqui covers the seven main ways to identify who your competitors are using Online and Offline research and that is just one chapter! I have been in marketing, in some form, for over 20 years and rarely can you find a "quick read" document that expresses the fundamental nature of the "beast" without unnecessary fluff. Jacqui has accomplished an exemplary introduction to "Competitor Analysis for Business" and we should all take notes.