Review: This is a gem of a book for everyone who ever wanted to write one.
Rating: 5 out of 5
Date: 10 10, 2012
This is a great "how to" book that uses a Q&A; format to put concrete information that demystifies the world of book marketing into the hands of newbie, wanna be authors. It's also for authors who are looking for promotional strategies so that they can sell more books. And, if you're a small business owner without the slightest interest in writing a book, but you'd love to be able to generate more leads for your business, this book's for you too. You'll come away with an appreciation for why being an author gives you instant recognition as an authority in your field. And, who knows? You might find that writing a book is a lot more do-able than you'd first thought. To be brief: self-publishing and savvy marketing can profoundly change anyone's life. And what Stephanie Chandler reveals can get you started.The genius of much of what Chandler describes has the foundational premise that, regardless of what book you write, you should always think two products ahead. For example, let's say you've written your first book. Wouldn't you like to know how to create "companion products," - perhaps a workbook or other information product that compliments your book? This is just one marketing gem that Stephanie Chandler clearly describes as she discusses many of her other marketing insights with D'vorah Lansky. There are lots more. (And I haven't even touched on the resources that you can take advantage of!) Highly recommend this book.