Review: A Must Read for Business Owners
Rating: 5 out of 5
Date: 11 29, 2013
Any business with customers should read this book. I don't say this lightly. Kindle is awash with "business" books that are superficial and/or recycle routine (even mundane) advice. This book doesn't. It presents a compelling and research-backed case for business owners to consider incorporating apps into their marketing efforts. It provides a series of ideas and case histories for usage. And, it describes how business owners can acquire an app easily and without breaking the bank. All solid, even important, material. All written in clear and persuasive language.Just as important, it's not theoretical. The author saw the potential for apps early on, back when most of us were still trying to understand exactly what they were and has helped clients incorporate apps into their businesses for years. His experience with apps, in fact, is one of the most compelling aspects of the book.One final note. The book is written for small and medium sized businesses. I'd suggest it could be helpful to managers and owners of larger businesses who may not completely understand the myriad benefits of this tool.