Review: Read this book of you want to get more customers, increase lead generation, and increase sales.
Rating: 5 out of 5
Date: 06 10, 2014
The book tackles excellent strategies that will work for the long term, read this book of you want to get more customers, increase lead generation, and increase sales.It's explained in a simple, straightforward, and easy to understand manner. The author explains what to expect before going into an online business, what its advantages are and how offline and online businesses are similar and different.  The book tackles how to craft your message effectively, and the importance of creating value. Then he provides effective steps for creating your own information products, the advantage is that online copies of an information product can be reproduced while maintaining the costs at zero, with no shipping charges, no inventory control, and the product is delivered immediately to your customers.He provides a long list of what products you can create from your expertise, your hobbies, your passions. Readers are guided through the whole process of researching for your product and its target market, with guide questions along the way. Then he guides you to setting up your own landing page where you can sell your information product. One thing I appreciated was the list of 50 headline templates that he provided, that was very valuable and worth the price of the book. He also provided a long list of questions to ask to better understand your target market.Then he teaches you how to set up a gift, that you can giveaway in exchange for leads. Those people who subscribed (the leads) willl then receive several emails convincing them to buy your information product.This is where sales pages come in, and the author guides you through the whole process of doing that, even providing 30 template headlines and attention grabbers that you can use then just fill in the blanks.Then he tackles the important aspect of coming up with your Unique Selling Point, giving several examples of good USP's from successful companies.