Review: A Great Sales Lesson
Rating: 5 out of 5
Date: 04 24, 2013
Let's face it - not all of us are sales people and I am one of those people.  Having recently changed careers I went from crunching numbers to having a need to market and sell my product.  In this book, Dr. Jay lays it out simply and starts with the basic foundation of WHY people buy.  He then goes through marketing techniques and closing strategies that, to me, take the fear out of selling. There is an awesome section on how to beat your competition - a real brain tweak.  Thanks for the great lesson on sales Dr. Jay.