Review: The best lessons about building a unique position
Rating: 5 out of 5
Date: 05 24, 2013
Replete with quotes and illustrations that help drive the point home, Own the Zone emphasizes the type of marketing and branding messages that help close the deal -- with handshakes, not e-mails.My favorite part included tips on viewing our clients as folks who also want to succeed in their careers, impress their superiors and move up the ladder.Interesting viewpoint to help negotiate and navigate the waters of business.