Review: Worth the Read
Rating: 5 out of 5
Date: 05 21, 2013
I've read many books of marketing, and it's a book I like to refer to in order to find a practical way to understand the benefits of effective marketing in a new media world. I've also found that social media and new media practitioners can find value in reading the book. There's great practical tips on increasing your success in the new media space and highlights some useful ways to start measuring your ROI. In short, it is very useful in an internet age, and it's worth the read!