Review: Want to grow your list?  Use an optin.
Rating: 5 out of 5
Date: 12 3, 2012
"Who doesn't want more customers?"  Opens with a bang and doesn't let-up. You must use "Genuine engagement...keeps them coming back" - it is so true and Jen McGahan goes on to not only tell us the 'why' but also the 'how' - in practical, actionable terms.Must connect you to the 'right people' to work- really.  Not only does she help you define who you are but also who is your ideal client/customer.  Target-marketing is essential to any successful email campaign.The 13 Components... is a Jewel!  And one takeaway I can use now is the concept of the 'separate offer page'.Bottom line: Want to grow your list? Use the optin offer. There it is - in a nutshell.  Great book!  Michael Hulen