Review: Good info - Actionable
Rating: 4 out of 5
Date: 03 9, 2013
Good quality info with actionable steps that I can take to duplicate her process.The transition into and out of the blog posts was not smooth. It was kind of jarring and I had to re-orient myself thatthese were the blog posts that she wrote while she was going through the promotion period. But I appreciate all the numbers and her husband's analysis of the numbers.The other thing was that there were some summary points/tips (especially end  of Chapter 5) where she refers to stuff that was not explained or even mentioned in the chapter itself.  In fact I went back into the chapter and read it again to see if I skipped a page or something the first time through. No, I guess not, because I didn't see any reference to what the heck the KOLL stood for. (I found out later on in another chapter. Same thing with her reference to the "Customers Who Bought..."  I did know what she was talking about there, but again, no mention in the chapter that she was summarizing, and definitely no explanation of what it was or how it is relevant.I had just read another author's similar book, and was not impressed with it at all. However, Cheryl's was much better, with more specifics, details, ideas explained, etc. (the previous paragraph notwithstanding.)