Review: Essential Reading!
Rating: 5 out of 5
Date: 03 19, 2014
What a useful book! Ι am involved in the medical device industry and my company is now looking for possible ways to sell in China. I had to submit a proposal a few days ago and this book has proved very useful in drawing potential strategy lines. It contains lots of practical advice and addresses many important issues most foreign businesses face when entering the Chinese online market. I found the chapters about consumer trends and practical challenges very useful. I highly recommend this book if your company is looking for a strategic plan to enter the Chinese market in a fast, easy and low-cost way.