Review: Good Intentions on the Road to...
Rating: 3 out of 5
Date: 08 5, 2012
Mark, we know, is the prophet of our profession.  As the author and publisher ofGod Bless The Dead, I value his work and enthusiasm.  He is a force for good in our industry.  This book, though well intentioned, reaches a fair bit beyond its grasp.  Yes, we should market.  No, much of this stuff just won't work.  The hours of dedication required to implement the recommendations in this book will, I'm afraid, return little in additional sales.  Mark, it's time for an update.  I look forward to it.