Review: Math doesn't add up
Rating: 5 out of 5
Date: 09 27, 2013
I agree with other reviewers that this is an interesting read.  However, crunching the author`s numbers his plan doesn't make sense unless you market very expensive products.  He makes the example of buying 20 cent clicks to send 100 visitors to your site.  He then says one expect 1-2% conversion rate.  Using his $60 product example would net $4.80 @ the standard 4% amazon affiliate rate (2% conversion). This would cause you to lose $15 on each campaign.  Even with his further discussion of 60% of your traffic going to amazon and a 5% conversion of that traffic would result in only 3 sales with a loss of $12.80 on each campaign.