Review: Great marketing primer...
Rating: 5 out of 5
Date: 07 8, 2014
This author brings 20 years of marketing experience to the table. His expertise provides a good marketing primer for those thinking of going into business for themselves.The book is well organized into chapters that include the following: building your foundation by defining your brand, knowing your target market, knowing your place in the market, creating a clear message, developing your market channels, building your marketing funnel, selling, building customer loyalty and avoiding some common marketing mistakes.