Review: Packed With Content and More Useful Than I Expected
Rating: 5 out of 5
Date: 10 17, 2012
I read a lot of books, including leadership, business, success... and a lot more.  I have a basic philosophy that says if I get one good idea, it was worth reading.  When I get shorter books, I'm very happy with just one.  Mark Ballett surprised me.  I went in looking for one good takeaway, and I got a lot more than that.  Many of the ideas are commonplace for avid readers of business and success books, and a lot catch you by surprise and really make you think.In knowledge, he had my attention at the title: "Knowledge - Know what you don't know."  Among my professions, I am a martial arts master.  One of the things I teach my advanced students as the biggest difference between a master and a talented lower belt is this: A master is aware of the magnitude of his own ignorance.  As I read that very quick chapter, it sounded like a business version of a master-class.  Know what you don't know.  Fundamental to me in martial arts - well worth pondering in all fields."Different" is familiar to a lot of us as USP - Unique Selling Proposition - but that's just the beginning.  The difference between calculated risk and being rash.  Leverage.  And so it continues.  Lots of good stuff.  Surprisingly packed.  The book seems composed of a lot of articles issued over time, so the chapters are short enough to read on a coffee break (one article at a time) and get something useful out of it.  It's a sort of "best of" compiled from articles issued over time.I was pleasantly surprised.  While I say that an article can be read in a coffee break, I admit that I was drawn in and read the whole thing in one sitting.  I'll go back over it again and share elements of it with my team over the coming weeks.  Highly recommended.