Review: Very helpful guide
Rating: 5 out of 5
Date: 04 25, 2014
This is a great book for anyone who owns a business, and especially for those working in the PR department of a company. I don’t know much about activism, but I do know that it can help people in many ways. However, after reading this book, I realized how difficult it is for a company to deal with activist campaigns.The author offers great advice to company executives, teaching them how to handle this kind of challenge. The book is written in a way that is easy to understand by anyone who is interested in the subject. In the first chapter, Keva Silversmith explains everything the readers need to know about an activist group attack. Only by knowing what such an attack implies, can someone respond to it accordingly. Then, in the next two chapters, he discusses the ways in which the company’s executive must fight against the attack so that the issue would be solved as smoothly as possible.Even though the book has only 38 pages, it contains a wealth of information that readers will not find anywhere else.