Review: A good book for beginners in the social media space
Rating: 4 out of 5
Date: 12 9, 2013
I'm reviewing this book more on the basis of what it could grow into, so please take that into account during the commentary.The role of social media in business is both confusing and evolving.  It is rare that any business successfully takes advantage of one or two outlets and many, such as mine, often focus on two or three to the exclusion of all others.It was refreshing to see a social media resource that expanded beyond the usual Facebook/Twitter/YouTube craze and provided succinct tips on how to take advantage of seven different avenues of social media marketing.  Although some of the tips seemed repetitive, on the whole this is a good segue into social marketing strategy for those who find the topic to be unfamiliar territory.The book could use a serious pass through an editor, but you can still take advantage of the information despite the grammatical shortcomings of the text.  I found the discussion of Google+ and Instagram helpful and would really like to see the author expand on this work in a second edition.  Take a hypothetical company, say XYZ Enterprises, and show how they would augment a web site with social media to enhance their brand and increase market share.  Some of the supplied tips impressed me as very generic, so actual application would greatly strengthen the presentation.  References to online or published work to support statements in regard to SEO, for example, would also enhance credibility.