Review: A good business book
Rating: 4 out of 5
Date: 05 2, 2013
I had read another book by this author that I really liked, so I decided to read this one as well. I really like the author's overall approach of focusing only on the percentage (smaller) of tactics that do work for your business, rather than spreading yourself too thin as many people do when it comes to marketing practices. As someone who does know a bit about online marketing, the strategies that the book recommends make a lot of sense and are broken down in a way that anyone can follow.