Review: Fascinating Must-Read ~18 Pages With 7 WIIFM (What's In It For Me) Reasons To Love Amazon Coin
Rating: 5 out of 5
Date: 04 23, 2013
Without much of a book description rather than being dissuaded, I was actually intrigued to see what this book had to offer on the obvious topic of the book cover: Amazon Coin (to be released next month in May 2013).In less than 20 pages, Scott shares a bit of the history and outlines 7 WIIFM (What's In It For Me) or "You" as he addresses the reader (assumed to be a Kindle owner) directly with his proposed benefits to the Kindle Owner, Amazon and app developers.Ironically, I was just having a conversation with a colleague on 3-points:1. I hate that paypal is not connected with Amazon for the convenience of the savvy online shopper.2. As an amazon associate/affiliate, whenever there's a little cash piled up, I typically opt for the convenient Amazon gift card to fill my family's Amazon-specific purchases.3. With the success of KDP (Kindle Direct Publishing) and acquisition of GoodReads, Amazon is making some great strategic strides as a business--finally!I ended the conversation saying "They (Amazon) will be sure to fill the missing links soon enough, maybe even with their own money", not knowing that Amazon Coin was announced in Feb. The security, convenience, and ability to get "free money" from Amazon next month are just a few of benefits that Scott succinctly describes.The future for the app development community to build in this uncrowded platform of Kindle devices has huge potential--maybe even funding as Scott touches upon.As a kindle publisher, I really hope these coins fall into the hands of the Kindle ebook buyers; and not just addictive Kindle app/game fanatics (meaning those who spends tons of $$ on games!).Nonetheless, Amazon is trying something strategically new, that is beneficial to them (the retailer), the consumer (app buyer) and the producers (app developers)...shall this technique succeed; the future is very bright for all Amazon products and those who purchases them!