Review: INFORMATIVE, HELPFUL ADVICE
Rating: 5 out of 5
Date: 04 24, 2012
Finally! A sales book that provides relevant, informative, helpful advice. I have a successful online business and have never thought that selling was all that difficult. Recently, I've been stuck in a rut and can't seem to make the sales that I did before. I've been blaming it on the recession but have decided to make an effort to study the craft. This book has been very helpful! It's easy-to-read with lots of relevant tips and advice. Some sales books include so much backstory and jargon that I lose steam after the first chapter. I tore through this book and put the Mirroring technique into play rightaway. I also found the explanation of "benefit selling" to be useful (another technique that I could try before even finishing the book). It's great to have this as an ebook because I can click through it quickly before a sales call. Highly recommended to all.