Review: I especially enjoyed the section on the paid traffic myth of it ...
Rating: 5 out of 5
Date: 07 16, 2014
I gave this a book a high rating because it is a detailed account of what does work and what does not with Facebook advertising. I especially enjoyed the section on the paid traffic myth of it being the be all end all of leads. There is nothing more effective at getting super specific on demographics and targeting potential customers. There are very specific steps to follow for what types of ads work and don't work, and this book covers all of that. Check it out if you are looking for incredible value.