Review: Excellent A to Z Book on Branding
Rating: 5 out of 5
Date: 03 2, 2014
An important yet often overlooked concept for the individual, branding is in everything and is key to success. The book is highly detailed and likens the individual to a company who needs to market or gain market exposure in anyone sector.Author Cijo brings the relevance of branding in laymen's terms, while also offering unique approaches that are easily implemented to develop one's brand. Anyone looking to re-brand or needing to know just where to start in individual marketing -- this is it.