Review: Chock full of good tips for online business entrepreneurs, too.
Rating: 5 out of 5
Date: 03 27, 2014
I'm starting a new business in the next couple of weeks and I'm trying to do research now so I have a better chance to make a decent income and lessen my chance of failure. This is possible, according to the author, but you have to work both hard, AND smart, to be successful.For years my husband and I ran a brick and mortar store, and despite our love for the shop and customers, we had to close our doors. The industry we were in changed and it was really too late to recover our losses by the time we decided to change with it. There's a section in this book that covers SWOT (strengths, weaknesses, opportunity, threats). Knowing it back then may have made a difference, hard to tell.There's also a section which spells out why you don't wait for everything to fall apart before you hire an attorney. Spot on advice! A company lawyer on retainer is a great investment, because protecting your assets and livelihood shouldn't be overlooked. Ever.Since my new venture is internet-based, Chapters five and six--Marketing & Sales and Taking it Online--were especially insightful and I took notes on several sections. It talks in depth about how to identify your audience and how to create a plan for marketing to that niche. Websites, SEO, article marketing, and social media are areas I need to learn more about and there's some great advice here. I'd heard of Affiliate Marketing but never fully understood the scope of it. The author has a conversational writing voice so I finally got it.Overall, I think this is a great guide. It's packed with tons of info and I'd recommend it to people starting up real world and virtual businesses alike, because the tips can be applied to either one. Five stars.