Review: Great resource for anyone wanting to do business in China
Rating: 5 out of 5
Date: 03 20, 2014
This book is a great resource for anyone planning to enter or even thinking about entering the e-commerce market in China.  It’s well-written and filled with valuable information to develop a foundation on marketing products online in China, which clearly is quite different than doing so here in the States.  I loved the overview of Chinese e-commerce and I loved all the valuable insight into the online consumer behavior in China, as well as who is buying and what they are buying.  The book has really set me up to take the next steps in marketing products in this emerging economy.  Again, a great resource.