Review: Kudos From One Hoosier Author to Another  :)
Rating: 5 out of 5
Date: 05 27, 2013
I enjoyed this book and I think another reviewer summed it up perfectly - Tom writes in a very easy to understand manner.I appreciate authors who write in plain and simple English as then it also helps me move through a book a lot faster and get the info that I need.As a fellow author, I am always looking for tidbits of information to help me deliver top level material to readers.  I think Tom has the same mindset.Tom also understands what I realized long ago - My background is in the direct response industry (infomercials).Many people think if you have a product and throw it out there on TV, radio etc. - poof! you are guaranteed sales.  Sadly that is not the case.I often see the same thing with book writing. There are some awesome authors with great reads but one book (no matter how stellar) isn't the key.Authors need strategies to understand and apply the testing and measuring phase of the marketing.  Tom provides that info but does it in a way that isn't overwhelming or time consuming - after all, writers should be writing.  :)  It's great to have marketing advice one can use that isn't time consuming but is effective.I also would like to add that when I emailed Tom regarding something in his book, he responded very fast.  I see someone who has a genuine interest in helping others.Thank you Tom!Best Regards,Diana Loera