Review: If you sell anything, you need this book
Rating: 5 out of 5
Date: 12 30, 2012
Anyone who sells something, either online through a web page or offline at a brick and mortar store can benefit from reading this book. To successfully sell something, we have to get into the mind of the customer. Not many people really understand how to do that. But Dr. Preston does. This is a great mini-course on advertising and selling products to anyone, by seeing the product from the point of view of the customer and then tailoring the sales copy to appeal to that person. I learned a lot while reading this and plan to implement those ideas in my own business.