Review: Ideas on how to increase sales of your book from a point of view of a professional marketer
Rating: 4 out of 5
Date: 01 30, 2013
One can learn a lot from this book. On the other hand, one can read a few chapters and say - "I knew all that already!"The second was my original reaction after I've read the opening paragraphs. There are literally hundreds of "How-To" books for self-publishing on Amazon alone so, if you've read a few of them, you most likely already know some of the material included. Not to mention that some of the books cover the basic topics in much more detail.However, as I kept reading, I realized that this book is not actually written by a typical writer. This is more of the "Ideas on how to increase sales of your book from a point of view of a professional marketer."Just a couple of examples - "Gamification" and "Antic Advertisement", that are described in some detail in this book, are probably worth a price of admission here by themselves. The chapters on "Creating a marketing plan" for different budgets is also a dead giveaway that this book was written by a marketing pro.This is like an "All-you can eat" buffet where the authors can pick and choose what strategies might work the best for them. Sometimes it's not that difficult - a good friend of mine, a philosopher, translator of ancient texts, and a writer of a considerable talent, just emailed me today that one of his books became a "Bestseller" in its category. He concentrated on the basics - cover, description, editing, and submitted his book for reviews. He sounded somewhat surprised when he told me how many copies of his book he sells a day now.But it's not really a surprise. One needs to pick a strategy, persist in it, and with a bit of luck it is possible to move some units.However, if that is a no go for you, this book might have some ideas not usually found in other "How-To's" for authors. If you already read some of the more mainstream books on the topic and are looking for a fresh perspective, this book just might be it.