Review: Personal branding, the effective way
Rating: 5 out of 5
Date: 01 17, 2014
We all know what branding is and how our shopping decisions were affected by how brands position themselves in the market. I bought my first iPhone from Apple years ago because at that time Apple was a sign of "taste". I put on my Nike sneakers, not other brands', because it is the brand that top athletes endorse.I have never thought of associating "branding" with an individual, after I read this book I realized how important branding is to everyone. This book shows that personal branding could help in every aspect of the career, to win a job, to get your boss's approval, to seal a deal... there are case studies in this book to prove all these. The author also introduces useful offline and online tools for branding yourself. I particularly like how the online tools were introduced in detail. For non tech-savvy guys like me, having a guide to creating a blog, managing the server issues, using LinkedIn and all sorts of technical matters surely saves lots of time.Try to Google your name as the author suggests, see what you get and imagine what differences it would make if you have a much better online profile. You will start to appreciate the significance of personal branding and what greatness this book could do for you.