Review: A Must Read for Any Person Working in the PR Department
Rating: 5 out of 5
Date: 04 23, 2014
Personally, I think activism is a great thing (it has helped many people so far, in various ways, and I'm sure it will continue to do so). Although I have very little experience in the field of business, I can imagine why activists' campaigns against certain companies challenge sometimes those working in the Public Relations department of the respective company.Keva Silversmith's guide is truly useful for PR practitioners who need to learn how to better deal with activists' campaigns. In four chapters (1-The Anatomy Of An Activist Group Attack; 2-When To Fight; 3-How To Fight; 4-Social Media Considerations), the author explains in an accessible manner when and how to respond to such movements, also taking into consideration the consequences of responding. K. Silversmith provides in the conclusion to his guide a formula for complete transparency: telling the public what you know about any given issue and then how you're going to fix it. This book offers a whole lot more interesting and useful insights, so I think it is a must read for any person who can relate to the subject.