Review: Looking to publish a book as a business card?
Rating: 5 out of 5
Date: 06 18, 2013
Publishing a book is important for a number of reasons. This book focuses on the requirements to write and publish a book that is to be used in lieu of a business card.  These types of books are by far more effective at breaking the ice in a business relationship since the author is immediately perceived as an expert.  As mentioned often, books are rarely discarded, not so with business cards.The book sets out to define how to proceed in creating, publishing and then promoting with a self-published book.  Those goals are well met.  For that reason it gets full marks.  Writing for pure profit and best-seller sales is a different matter, and, although many techniques to do that are also touched upon, they are not expanded for the reader - the book, as well as the writing always stays fully focused to the goal of producing a useful sales tool for the motivated businessman.If you are looking to create a useful sales tool for business and personal promotion, this is a book you should take the time to read carefully, the step by step layout will give you the road map to get it done - with as little pain and agony as possible.