Review: A timely review of an age old subject
Rating: 5 out of 5
Date: 09 24, 2012
Just about four years ago, the employment world as we knew it came to an end.  Prior to the great recession, jobs were plentiful in many industries.  Not everyone, but many folks had little to worry about in the way of job security.  If they lost their job, they'd just go get another one.  In fact, they might just go get another one, just for the heck of it.But times have changed, and the rules have changed.  Now, employers the world over are reluctant to create new jobs.  They can hire the best of the best for the few jobs they do have open.  A new approach is required to market oneself for a job.That, I believe, is where George E's new book sets itself apart from many others on this subject.  George focuses on the things that you must do differently in order to market yourself today versus in the past.  He guides us through a laser-focused self marketing process, teaching us how to go after only those jobs for which we might be a good fit, and then to differentiate ourselves throughout the process.George suggests you don't follow the old rules - they no longer work.  Follow his process and you can easily set yourself apart from the competition, which is a key to job search success today.