Review: Good,  but Too Much about authors' work
Rating: 4 out of 5
Date: 04 3, 2012
This book has some excellent marketing ideas for Indie authors,  especially those who've done their time with the NY houses and have a backlist of out-of-print books. The Twitter advice increased my real followers (I block spammers,  porn,  advertisers,  and blatant auto-follwers) from 6 to 53 in 10 days,  and now I actually look forward to Twitter. Though some self- pubber's doing a 1st book may not like the authors' advice about writing two or three books before actively promoting their titles,  their advice & reasoning seem sound enough to an author of 12 titles. A bit too much use of authors and their own work as examples,  as if they couldn't be bothered to do any research on other Indie authors (or maybe this is one of the promotional tools for their own work). Still,  I'd recommend this book to every Indie author for its advice on Twitter and on Branding alone. Oh,  and because the authors constantly reiterate the fact that you must have a good quality product (book) in order to sell it,  something too many self-published authors don't seem to grasp.