Review: Grab this book
Rating: 5 out of 5
Date: 06 25, 2013
Lots of people have great ideas, but few know how to use them. To communicate great ideas to others is a large part if not most of the challenge, whether the innovation is artistic, entrepreneurial or off-the-wall. These thoughts were running through my head when I picked up this guide by van Rooij on a whim, and it has turned out to be really helpful.The author is a former stand-up comedian so he knows how to grab an audience's attention and build rapport, and he imparts this expert knowledge in "Grab 'em". He structures the information into short chapters, which combine common sense with specific tips that I wouldn't have guessed. For example, it's really important to respond to non-verbal signals, and van Rooij gives pointers on how to do so.Now I feel as though I can handle any sales meeting.