Review: Superb for businesses
Rating: 5 out of 5
Date: 11 24, 2013
What a great idea for small business!  Loved this book. This book is a must read for small business owners as it covers the groundwork into the 'why' and 'how' you can be using mobile apps to grow your business. The author makes a compelling case for why you need to seriously consider creating your own app for your business and the numbers are truly staggering.The next part of the book is all about demonstrating how you can add value to your customers and also profit at the same time.The best part about this book though was that it works through real life examples, I am a bit sick of books that purport to help you from people that haven't been in the trenches and have no idea how to apply knowledge in the real world. This book is not like that as it really focussed on the real world with a huge number of practical applications including restraurants, realtors, car dealerships and more.The case studies are always the most helpful as  if you aren't familar with apps, it isn't that easy to work out how you can make a move.The parts on marketing the app were simple and many were quite cost effective and worked on win/win scenarios with other local businesses.A great read and super helpful for small business