Review: Great book on writing web copy
Rating: 5 out of 5
Date: 08 10, 2013
I read this short e-book in a few hours, and was gratified at how much solid information contained in a few pages. The subtitle "An Easy Guide to Picking Up More Customers" is completely justified.Easy to read and free of the mindless hyperbole that many books on web design and copywriting are plagued with, I learned a lot from my first reading. Beginning with identifying your customer and moving on to describing benefits, identifying your value proposition to writing and editing content, this book was full of good information and resources to help anyone developing or improving their site. Each chapter ended with a series of exercises for skill development. I was also pleased to get a download of exercises and worksheets which I plan to use as I re-organize my site.The author writes in a clear, accessible style that was never condescending, and I didn't feel that I was being "sold", another pet peeve with many marketing books. The afterword states the author is on a mission to stamp out gobbledygook, and in my opinion, she has succeeded with this book.I highly recommend this for beginners or those more advanced who are updating their sites for the current market.