Review: Practical Guide to Creating an Effective Online Presence - Great Read!
Rating: 5 out of 5
Date: 02 10, 2014
What a useful and interesting book! We’ve all heard the (very valid) advice to be careful what you post on social media, especially at 2am after a few drinks, but beyond the obvious, how can creating an online brand help you further your life and career goals? That’s the question Mark Cijo asks and answers in this insightful book. I hadn’t really thought of what I could do to improve the results people get when googling me (or how to make sure they find me even as opposed to the zillions of other Carla Davis’s out there).You Branding walks you through how to approach personal branding and then gives you concrete steps you can use to craft the best image of yourself online. By taking advantage of social media, blogging, and article writing, you can show people what you are about so you’re not at the mercy of the random whims of google and other search engines.My favorite part of this book is when the author highlights four successful brands and shows how you can apply the techniques of their success to your own personal branding. I hadn't thought so deeply about how to an analytical approach to my self presentation online, and I loved both the information and the advice on how to track my progress.In short, this book is a good practical guide to creating an effective online presence. Great read! Highly recommended!