Review: Great book for businesses looking for marketing success with their brand
Rating: 5 out of 5
Date: 07 6, 2014
A solid foundation of marketing knowledge and experience can take you anywhere when it comes to promoting your business and being successful at it. It also helps that the author has been through the highs and lows of business so knows what he's talking about. In this particular book I learnt the importance of branding and how it should be done properly, as well as what pitfalls to avoid that many infamous brands have been susceptible to in the past, but didn't work for them. This is a clear and concise book on branding and marketing for businesses, highly recommended if you're just starting out.