Review: A must read for anyone using e-mail marketing
Rating: 5 out of 5
Date: 11 28, 2012
Mike has created a very-well researched and written guide about the perils of ignoring the CAN-SPAM act. One thing that I learned was that vendors are responsible for any e-mail violations by affiliates promoting the products. I actually shuddered at that one!I also learned about the importance of keeping a suppression list, something I haven't been doing, but will certainly be doing from now on.This is one guide that I will be referring to often whenever I create new e-mail campaigns. For the few dollars Mike's book costs, you can potentially save yourself thousands in fines for unknowingly violating CAN-SPAM guidelines.Highly recommended to anyone using e-mail marketing in their business. Just get this one, if you ever use e-mail in your marketing efforts. You'll be glad that you did.