Review: Some Fine Tactics
Rating: 4 out of 5
Date: 09 2, 2013
First things first. Unlike any number of self-help books, Michael Thomas delivers as promised. There are 7 tips on how to help raise sales of a Kindle book.=== The Good Stuff ===* Each of the tips is well described. If you are smart enough to download a book to your Kindle, you are probably smart enough to work your way through the instructions presented for each of the tips.  Thomas writes clearly and concisely, and documents his ideas well.* I won't give away the content, but it at least passes the "reasonableness" test. You might debate how useful some of the ideas for increasing sales really are, but as with any discussion of sales tactics, everyone has an opinion. Also, what might be appropriate for one author/book may not make sense for others.* Thomas' tips have the feel of having been used by the author in real life and for help in publishing real Kindle books. They do not come across as the theoretical advice of someone who hasn't tried out his own ideas.=== The Not-So-Good Stuff ===* Thomas discusses mostly tactics-such as what to do today to move your book up the sales rankings. He does not outline a more strategic look at how to make long-term plans for your career as an author. Fair enough, it is only a short Kindle book, and the title clearly states "Tips". Still, be aware of the limitations.* Much of the material came across to me as being very time sensitive. In other words, while these tips might work today, a year from now they might be much less effective. Amazon has a habit of changing its algorithms and what is allowed, so strike quickly. The tactics that work well today might be outlawed next year.* Not really a negative, but I found some of the tips more useful and effective than others. A good portion of that is related to my specific needs, as well as what time and resources I am willing to devote to marketing. Your mileage certainly will vary.=== Overall ===The book delivers as advertised. There are seven tips that you can use, today, to help promote a Kindle book on Amazon. You will probably find some to be more useful and topical than others, and you won't gain a good understanding of the Amazon marketing process, but those are well beyond the scope of this book. I'd recommend it for anyone trying to crack the Kindle market.