Review: Excellent Resource for Small Businesses!
Rating: 5 out of 5
Date: 01 18, 2013
If you have a small business and are struggling with how to use the internet to market your business, then this is the book for you.  Claudio first discusses 7 proven strategies:  1.  Marketing content, 2.  Marketing in social media, 3.  Viral marketing, 4.  email marketing, 5.  online advertising, 6.  online research and 7. monitoring.  He gives very detailed instructions on how to assess your business and then implement each strategy.  The instructions are clearly written.In Part 3 of the book you'll find instructions on how to build a digital presence for your business,  Again the instructions and tips are very clear and the advice is quite good.What I really liked in that in this section there is an extremely detailed checklist for each of the 7 strategies.Even if you've done some online marketing for your business, this book is a valuable addition to your arsenal of marketing tactics and strategies.Claudio is very experienced in internet marketing and the suggestions in the book are practical strategies that you can start implementing for your business.  The book is also well-written and easy to follow.