Review: A Decent book for a Prospecting Professional Services Company/Individual
Rating: 4 out of 5
Date: 05 30, 2013
As a business professor, this book provides simple techniques that any salesperson or prospecting professional services company can implement into their marketing campaign. Is the data any different than other marketing books? No, not really. The author provides techniques to aid salespeople who have customers “in the Closing Zone.”I’ve read my fair share of marketing books, thus information contained in this book is plentiful and useful. I must caution sales isn't for everyone. Many of the strategies provided require a great deal of effort, commitment and discipline. But, what doesn’t require effort these days?The book flows fairly well, yet could use editing. Formatting may also need to be revisited, as several areas of the book aren't uniform.  The book uses pictorials and tables to draw the reader’s attention and asks, “What is business communication?” All in all, a decent book for a decent price.