Review: Copywriting is getting people to do something
Rating: 4 out of 5
Date: 05 19, 2013
I really like this ebook. You learn what is copywriting, the biggest mistakes you can make, and what to do instead, with lots of actionable information. According to the author it is crucial to create an avatar, the ideal customer, create emotional excitement, write logically and create a compelling story. He shows examples for every step mentioned. One of the author's suggestions is to have your writing read by the meanest people you can find and rewrite it, repeat the step etc. I would not find many people in my life willing to read any kind for copywriting and giving me qualified feedback, so the author's suggestion to join a critique group for that purpose is gread advice. To improve your copywriting skill, he suggests to invest 10 minutes a day for your personal education. I am not so sure 10 minutes a day would be enough for me to improve. What I could not figure out is the meaning of the title "... for the rest of us". This does not reduce the value of the book, I'm just wondering ...The book is a good read and delivers valuable information, so I recommend it.