Review: Branding MAKES the Difference!!
Rating: 5 out of 5
Date: 07 7, 2014
I work with business clients on a regular basis and there are two BIG misconceptions that constantly come up.  "The Branding Difference" addresses both of them perfectly.The first business misconception is that "branding" means getting a logo done, plunking it on your business cards, letterhead and website.  This couldn't be further from the truth, and the author, Terence Tam provides great examples of what branding actually is and how important it is.The second business mistake I see clients making is that sales and marketing are the same thing.  This belief leads to many poor decisions and could lead to the demise of a business.  Terence Tam talks about the difference between the two and why it is important to set up different strategies for two vastly different areas of your business.This is a great book both for start-up entrepreneurs and for experienced entrepreneurs who have stalled out their business growth or find themselves losing ground.