Review: Genius!
Rating: 5 out of 5
Date: 04 5, 2013
As the newly appointment marketing director for my boss' apparel company, Ive been stocking up on all the help I could use. I have a degree, yes, but times have changed so much and this was the book that did it for me! This book literally tells you that marketing anything in the 21st century is all about "virality". Does it have the potential to be viewed or discussed about by millions? Maybe even billions? Not only does it establish everything you need to do to "spread your virus" but its short, so you don't have to spend  days flipping through a textbook, reading through fluff and meaningless information. It gets to the point and that;s why I think this book will be so successful!