Review: Practical, Insightful & Loaded with a Solid Foundation of Branding Advice
Rating: 5 out of 5
Date: 06 6, 2014
"Personal Paparazzi: Your Brand Story Told Your Way" is the type of book I wish I had when I started my business years ago; it's smart, practical, insightful, straightforward and features two authors who cut through the mire to the real meat of branding and marketing. The well-written guide offers entrepreneurs and business professionals the tools they need to really stand out from the pack, coax the public to your way of thinking and your business' value to them, and provides valuable insight into how to grow with today's ever changing customer mindset.What I liked about this book is that it felt fresh and innovative, yet has a foundation of traditional branding/marketing techniques that have allowed big name brands to really stomp out the competition. This is a book that allows you to get the most innovative strategies, techniques and advice available from two authors who bring skill, experience and unquestionable knowledge to the table. When I finished the book I felt like I'd actually learned some new branding and PR techniques that I had never thought of before... which is something that I find rare in branding/marketing books today that seem to just regurgitate old strategies and techniques over and over.Overall, this proved to be a well-written practical and thought-provoking book that allowed me to get invaluable strategies for branding my business in a way that allows it to flourish, grow and profit in years to come.