Review: Got some good ideas
Rating: 4 out of 5
Date: 11 27, 2012
I'm always looking for ways to improve on my email marketing efforts.  This book has given me a handful on new things to try.  The way to handle the "unsubscribes" was definitely something I hadn't thought of before.  I also really liked the "sideways sales letter" idea.  I will be putting that into practice for an upcoming product launch.  For people that have never done email marketing, the chapter on autoresponders should be very helpful.  It's very confusing trying to decide which one to choose, and once that choice has been made, it's really tough to change later on.  If you're new, that chapter alone is worth the price.  Overall, I'm glad I got the book.