Review: Proof That Reputation Makes or Breaks a Business
Rating: 5 out of 5
Date: 02 6, 2013
Here it is: proof that reputation is really what can make and break any business dealings. This book has key elements that helped me launch my online freelancing off the ground. I've previously worked via eBay for small-time selling - during my time there, I realized there was something that I was missing, as I wasn't catching customer's eyes like I'd hoped. While I wasn't sure initially if the book would be right for me, as freelancing isn't like more conventional business formats, my fears were quickly allayed.Managing my online reputation was something I'd rarely thought about. Each chapter covers important issues with reputation management, as well as helpful exercises. Now I'm hooked up with key review sites and am piling up the great reviews! There are great resources for those with brick-and-stick businesses as well as those with a more ephemeral presence, such as online-based stores.The value of this book lays in the exercises - one can write a whole series of books on reputation, but how useful is it without a few step-by-step guides to getting started? The author gives you things that you can do right now, while reading the book or sitting at your computer.Overall, I'd recommend this book for anyone who wants a hand getting off the ground when it comes to business reputation, and would love a few step-by-step instructions.