Review: "how animals can bring positive change"
Rating: 5 out of 5
Date: 04 20, 2014
A most deserving 5+ stars!Innovation in business is a catalyst to growth and this thought provoking book certainly belongs in todays management classes in any business curriculum.  In addition, this teaching book would most certainly benefit all levels of education due to its recognition that all of us possess strength and passions that can be channelled towards creativity to achieve the greater good. Does this sound farfetched?  It won't, once you read this book!By using the animal kingdom as totems or accompanying guides, this e-Book also uses acronyms with the names of animals, which brings thought provoking ideas to the forefront.  For example, after an exceptional art print of a bull, comes the acronym a "Business Under-utilizing Lateral Leadership" and this conjures up images of a strict hierarchy.  Then, as with all chapters, a poem follows: "Stomping and spinning; horns whipping with abandon, foolish waste abounds" - is so appropriate before the unveiling of the story that an innovator will know -  the Bull must be defeated.The story that follows describes an unfortunate incident involving United Airlines' hierarchy and a musician passenger who discovers the baggage handlers have damaged his $3,500 Taylor guitar. The musician and firefighter Dave Carroll, then attempts to make a claim with the airline for damages caused by the airline to his guitar.  For a period of nine months, every employee would pass him off since they did not have any authority to remedy the situation.  Dave was told "his claim did not meet the airline's company policy".  Most unfortunate for the airline, the problem did not go away!Gaining no restitution for the damages caused, Dave Carroll uploaded a song he wrote to YouTube - and the song went viral!The reader does find out what then happens and subsequently we are brought to "Connecting Concepts" in terms of the Bull; under utilizing the creativity of employees, the identification of the mess that invariably is caused; and finally - the reinforcement - innovation requires defeating the Bull!This book is so powerful and the lessons gleaned from it are very thought provoking.  I highly recommend this book to Mothers, Fathers, Teachers and everyone because it offers so much!