Review: A valuable Resource - With Room For Improvement!
Rating: 4 out of 5
Date: 09 25, 2013
Marketing on YouTube works - if you know what you are doing! In a simple to follow manner, the author explains what you need to do and, more importantly, HOW to do it. Just look at the TOC - this book covers it all.You don't need to worry yourself over creating these videos. It's is a lot easier than you might think and Gary covers the subject in simple steps anyone can follow and action.I'm a seasoned marketer. I work with other seasoned marketers. We all agree using video increases sales - if you do it the right way! One "secret" Gary points out and we attest too is: keep your promotional video short!Overall, this is a good book and well worth the investment of time and money.So, why only 4 stars?From a technical point of view there are a few things Gary does in this book which are not good practice. For example:Use of URL shortening services like bit.ly and tinyurl.com is not recommended. Burying a long URL in a hypertext link - the "click here" type - is not a wise thing to do either. I don't have the time to go into greater detail on this subject. Suffice to say: they're not easily remembered, they're not always reliable and they're unprofessional.We always recommend the creation of a link to a page in your own website (yes, you do need to have your own domain/website - you're in business!) and place the "long" link you want them to use on that page or create an auto-forward. This way YOU have control over the URLs you use and can easily change them as needed without having to re-create the link(s) in your Kindle book. Also, by using a separate page for each URL, you can keep track of click-throughs.And finally, on the subject of URLs, by having the links go to your own website, a) you look professional, b) you alert your reader to the fact you have other information/products available at your site (you do, don't you?!)SEE ALSO: the review comments made by Ronda Del Boccio, The Story Lady, entitled "A system but complicated IMO". No! I don't know her and she doesn't know me but I do agree with her comments.