Review: Using Star Power for Marketing
Rating: 5 out of 5
Date: 05 10, 2013
Through reading this book I've discovered you don't have to be rich and famous or a large corporation to get celebrity endorsements. Even the small business owner can get in touch with famous people if this is something they want to use in their marketing mix.This book is a compilation of ways to contact and use star power for endorsements. I like the fact that the author also helps you decided if celebrity endorsements are even useful for your product or business before you spend your time trying to contact them.All in all, a useful marketing tool and a good book to have in your PR/Marketing arsenal.