Review: Effective!
Rating: 5 out of 5
Date: 11 20, 2013
Building a strong, long lasting brand is one of the most tough challenges you can set yourself up to. Fortunately, every now and then appears great info to help you along the way. This is one of those rare cases. This book is clear, precise, and goes straight to the point. If you are serious about building a brand that endures the test of time, I think you should get this book. It definitely helped me.