Review: Extremely helpful tactics
Rating: 5 out of 5
Date: 04 1, 2014
I’m a newcomer to the SEO world (brand-new business owner here). The whole idea can be overwhelming to think about, let alone learn to master. This is the second book by Adams on SEO and I highly recommend you go back to the first one before reading here. Unless you already have a basic understanding of SEO, this book will leave you behind. And Adams tells you that on page one. There is some rehashing, but there really isn’t much. It’s a completely different course that assumes its audience has a certain knowledge base to begin with.That said, there are a lot of great resources and step-by-step guides in this book. Adams touches on multiple methods of SEO from link chains to social media. And he explains how to start and develop each of those. Each section begins with an overview of what you’ll learn. Then you move on to learning about various tools you have as options (he never promotes just one tool). Finally you see how to use each tool from start to finish.The advice can work for any niche. Mine is very small for sure and I’m seeing a lot of potential in the ideas Adams shares. These are not easy tasks, and he doesn’t pretend that they are. But they are easy enough to get started with. If you don’t start now, you’ll just have a bigger learning curve later on when your website has more traffic and you have more responsibilities. It’s best to start learning SEO when you’re new to the game. It’s a complicated, ever-changing world; learning the lingo and basics early on means that your website has the best chance of success.One thing Adams doesn’t do is promise overnight success. He points out that all of the techniques that would accomplish that are likely to get you in trouble with Google in just as little time. SEO is most reliably used as a long-term process that is constantly being updated. It’s not easy and never passive, but it can be extremely profitable if you can get a handle on it. Acknowledging that means that Adams isn’t trying to teach a get-rich scheme. Instead he’s trying to teach strategic, organized thinking.The writing here is relatively straightforward and easy to understand. But it will take another read or two for me to feel I’ve absorbed it all. And it will take even longer to implement it all. There is simply a lot of information here. Adams makes sure you feel empowered with the information and doesn’t drop his readers into a maze. I’ll admit that a great deal of it went over my head because I’m still so new to it. But I have a better strategy now than I have had in the past, even with all the other resources I’ve consulted so far. And I know that this book will come in handy as I develop my knowledge and get better at using the more basic tools on my own site.