Review: Thorough and complete guide that I used to develop a marketing plan
Rating: 5 out of 5
Date: 12 27, 2012
Launching a new business is a challenge in and of itself but doing so in today's hyper competitive market is even harder.  I have been working on my business plan for my new business for the past few months but have not felt comfortable developing a marketing plan. That is, until I read this book. Marketing has always been a weak area for me professionally but this book makes the information not only easy to understand but easy to implement! I have been able to use the information from the book to develop a marketing strategy that is full integrated with the web and includes SEO, a google Adwords campaign and a Facebook site. Two weeks ago I couldn't have even told you why those things were important! But now I can not just tell you why they are important but how I am going to use them to drive my new business! This book is a very comprehensive guide that those new to marketing or just looking to increase their knowledge of digital marketing will definitely benefit from.