Review: Irreverent and dead on
Rating: 5 out of 5
Date: 06 24, 2013
This book drives home an important message and that is, don't be ordinary if you hope to market in the 21st century. And it's okay to push the envelope a bit in order to stand out. You definitely want to read this if your job involves any form of promoting yourself, your brand, your business. And let's face it, that accounts for almost every one of us.