Review: Good Points - Difficult to Follow
Rating: 3 out of 5
Date: 06 6, 2014
The main complaint I have on this book is the lack of more "breaks" in the text.  Many of the sections go on and on. It would be much easier to read if there were distinct sections, with clear labels.  For example, the Introduction has a few graphics, then the text continues for quite a while. This might seem like a minor point, but READABILITY is a huge factor (at least it is to me.)  This just made it a lot tougher to identify key points that the author is trying to make. There are similar books, with similar content, that I find much easier to digest--and much easier to remember important things the author states. I find this similar to watching a well-organized presentation by a marketing guru, compared to one given by a techie.  You often can follow the marketing guy pretty well, but the techie crams so much on a power point slide, that you can't remember or follow much. Nevertheless, the author does indeed provide some good resources; for example, sites that can give good publicity when you decide to run a "free" promotion. I did not know about all the sites to use for your promo. So, all in all, not a bad book, just a badly-formatted book. With just some editing, it could really be a lot better.  I would be more than happy to revisit this review should the author decide to change things up a bit.Do you get the idea?