Review: Important book for anyone who wants to start their own business
Rating: 5 out of 5
Date: 06 3, 2013
It's a pretty well-known fact that a very large percentage of first-time businesses fail within the first couple of years.  Some people, simply with inflated dreams of instant riches and success, fail to do enough research before starting their business.  My father-in-law was one of those people.  He saw other people succeeding, and rather than find out how or why they succeeded, he simply tried to copy them just for the hope of a quick buck.  Now that he's in his retirement years, he's become a very bitter and resentful man.  It's unfortunate that books like "21st Century Tactics: Small Business Marketing" were not available for him at the time.  This book is an invaluable tool for anyone who wants to start their own business.  It offers important lessons in a simple, straightforward way that even a first-timer can understand.  You'll learn the type of behavior that leads to success (and failure), learn to create and plan achievable goals, using the internet to expand your reach, and much, much more.I recommend this book to anyone who wants to start their own business, and to anyone who is simply curious as to what makes people successful.