Review: Authors - This is a Must Read
Rating: 5 out of 5
Date: 12 29, 2012
As a person who is a fulltime writer I feel I can speak definitively to the topic of book promotion!As the Kindle Revolution has turned traditional publishing upside down, it's been an increasing challenge for authors to effectively promote their works - whether self-published or via a traditional publishing house. Because of the shift, I felt this book would be a great addition to my marketing arsenal because it addresses both online and offline promotions. I wasn't disappointed.The author covers a wide range of promotional activities, from "good 'ole fashion" email marketing to book tours, audio books, postcards, and event marketing. Like many authors, I get stuck in a Twitter of Facebook mind set and don't move out into trying more unconventional (to me) marketing techniques.If you're an author of either non-fiction or fiction, this book will be a real eye-opener. Grab it. Quick!