Review: Interesting Read
Rating: 5 out of 5
Date: 01 25, 2013
I have always known that advertising has a science to it but this book helped me understand the concepts in detail. I especially loved the part about pictures being related to your story (referring to the "Central You" chapter). It's very interesting and the concepts actually make you think twice about things. It's not all about advertising alone but it's also about human behavior and perspective.You need to know these things when you're an advertiser because it makes sense and it will definitely help you out when on a marketing level. The last few chapters will give you a few marketing techniques (Chapter 5 mostly). Not to fret because people who are not advertisers or marketers can still enjoy this book the same way because it's full of interesting physiological and behavioral interpretations. This is definitely a keeper!