Review: Helpful email subject headlines
Rating: 4 out of 5
Date: 06 13, 2014
Working in the marketing industry and using email as a channel of communication, I found this book helpful and useful to better understand why the subject line is so important in your message. It's pretty much the first line your reader will see from you and it must be compelling enough for them to open your message.I enjoyed the explanation of the different types of email subject lines and examples of how to use them.How to avoid your message going straight to readers 'spam box'.Resources to check emails for spam and list of words that trigger spam filters.The 901+ subject lines are great for ideas and reference, when you are stuck.There are plenty I found useful and look forward to testing them out!