Review: A must read for authors
Rating: 5 out of 5
Date: 03 17, 2013
Keys to Creating a Successful Book Marketing Strategy by Staci StallingsI spent more time reading this book than I intended to because I kept stopping to apply a lot of what Staci was writing about. In fact I finished this book with a "To Do" list.A lot of this type of book I can "skim" and say, "Know that, know that." But that wasn't my experience with this book. Every few pages I was learning something new and excited to check it out and see if it would work for me too.Her concept of pulling and pushing in marketing is interesting and I'm anxious to try it in the long term. I've never liked high pressure sales and can't picture myself doing it so having an alternative presented is a welcomed thing.I'm a very visual learner so her "Build a Hill" visuals really helped me grasp that concept.This book is packed full of ideas so I'm hard pressed to choose just a few to tell you about, but her chapter on The Psychological Underpinnings of Finding Success with Sales and Selling is probably my favorite.She discusses three things you must do to maximize your life:1- Start where you are.2- Use what you have.3- Maximize your state.I won't tell you anymore - you'll just have to buy the book - but that's a decision you won't regret.Phyllis