Review: A guidebook for bricks-and-mortar business owners who know they "should" be online
Rating: 5 out of 5
Date: 05 18, 2013
Many of my friends, colleagues, and fellow business owners in the bricks-and-mortar world are aware of the virtual or online world, but have no idea how to "get into it," much less use the tools available in the virtual world to promote their physical businesses. This book simplifies the process, explaining in detail how each tool works, how it applies to even physically-based business, and how these business owners can apply these tools. The book opens with some military analogies (like "force multiplier") to explain the exponential leverage gained by using multiple points of virtual access and promotion for every physical business. While this idea is something that companies like SWA, Intel, and other big businesses have been using for years, it is a concept most small business owners haven't had time to learn--they are too busy running their businesses! This book explains why it business owners need to invest in themselves and their businesses by learning how to make money online--even though their businesses may be physical storefronts. The book is a fast initial read, and then business owners will want to start from the beginning again and follow the step-by-step guidelines offered. A handy guide that explains how to make money online by using virtual tools to direct business to your physical business. A much-needed guide for doctors, lawyers, franchise-owners, and any small physical business. No more "shotgun" approach for online tools. This guide walks the small biz owner through specific easy steps. A very well done guide!