Review: Useful Hints for Beginners
Rating: 3 out of 5
Date: 03 5, 2013
For the most part, "555 Hot Marketing Headlines" seems to be a compilation of other lists. It may be coincidence, but I've encountered much of this material elsewhere... just in much smaller chunks. But that's the usefulness of this "book." It brings together material you might have to dig through a dozen or more other sources to gather. Experienced copywriters and marketers won't find anything new here... but beginners can will plenty of headline ideas.