Review: Easy to understand explanations and advice.
Rating: 5 out of 5
Date: 06 21, 2014
Viral marketing is (or was!) somewhat of a mystery to me as part of the older generation.  However, I am also smart enough to realize that the internet plays a huge role in the success of marketing for any business, and I need to understand how to use it for my business.  This book is easy for me to understand and it is developed in such a way as to give me the tools I need without getting too complicated with the vocabulary and instructions.  I especially appreciated the advice to look at my biggest business competitor’s online marketing strategies in order to find out what does and doesn’t work for them.  I am not anywhere near as big as some of my competitors in the marketplace, but I can see the value in simply mimicking some of their viral marketing techniques successfully.  That advice alone made this book worth the price, but that is just one of the many practical suggestions the author provides.  And he doesn’t just make suggestions on what to do, he gives simple explanations on how to decide if it might work for my business and if it will, the steps how to use it are also provided.  Reading this book is going to be one of the best things I could have done for my business success and I excited about getting started on my own viral marketing journey now!