Review: An ingenious way to look at innovation
Rating: 5 out of 5
Date: 04 17, 2014
There are many ways to communicate great personal and business principles, but this one is truly unique. The Innovation Animals uses the principles of the animal kingdom as examples for how we can better harness innovations in our lives. As I read the concepts presented by each animal, I was reminded of Ken Blanchard's seminal business book Gung Ho in which he classifies 3 different management principles through animal characteristics. This takes that idea and expands it to the entire animal kingdom, focused on innovating.While this book would be useful for individuals, I would consider its value beyond measure to businesses. Managers and business leaders should all take some time to read and consider implementing the ideas herein. Wonderful work - this book shows that the author has a promising future in business and motivational writings.