Review: This book could save you thousands of dollars
Rating: 5 out of 5
Date: 03 6, 2013
As I have quite a new website, I have been reading a few books on SEO. This is the first one that makes sense!It is written by a guy who has been in SEO for 10 years, and has seen all the Google updates come and go. He writes about what works and what will remain after the next update – what he calls “future proof”.He writes about technical things in an easy manner that doesn't leave you feeling shellshocked.He debunks a few myths. I was convinced that you had to have a certain density of keywords. He  explains why you don’t, and why not, and it makes total sense. I had been using a [paid] WordPress plugin that insisted on a 2-3% of keywords in each blog post - that's a few hours of scratching my head trying to get more keywords in that I'll never get back.There are a few things that I have done to my website that I now know has hindered its ranking – and I’ll be reversing them straightaway.The book also takes a look at when and why you might want to outsource your SEO work and what to look out for in a freelancer. Or how not to get ripped off! When I had a small business I spent $2,000 hiring a company to get my company’s website into the top 3 slot on the first page of the Google search results. I could have saved that if this book had been written then, as I could have applied all the advice in this and done it myself. It really isn't that difficult when you see it explained like this.This book costs just a few dollars but could save you thousands.