Review: A course worthy of your time.
Rating: 5 out of 5
Date: 03 31, 2014
SEO is more than a buzz word these days, in business it is THE word.  The ONLY word it seems, and everyone has a different way or method to help you find it, create it, exploit it and transverse this ever changing digital landscape.  Short for Search Engine Optimization, it is, in short, the algorithm that puts your website, be it a blog, business or personal page, in the search engines – and just where on that ranking your listing will fall.  The undisputed King of search engines is Google and the law of Google is SEO.  In “SEO Strategies & Tactics from The SEO University: Course #2” author R.L. Adams attempts to pull back the curtain on this mysterious force and reveal how in Oz someone may be able to understand Search Engine Optimization navigation in what he calls today’s Web 3.0 environment.The second lesson in an online course, R.L. Adams builds upon the foundations laid with Course #1, “SEO Fundamentals.” After reading through this second offering, I know I am going to go back and flush out my knowledge with the first lesson – a piece of advice that the author gives you in the first few paragraphs.  Often, with eBooks or online courses, this advice is trivial, a tidbit meant to increase sales or importance – not so in this case.  Those fundamentals are necessary to really understand this guide, even if you walk into it with previous knowledge and experience with SEO concepts.  He refers back to his previous work often, building on the lessons there to increase understanding and comprehension within these pages.  All that said, even if the advice to take the Course in its entirety is overlooked, or like my case, this is the first book you stumbled upon – there is value to be gleaned in its pages.  Speckled with enough abbreviations to make any programmer happy, this guide is chalk full of priceless information regarding the evolving manipulation of trust and commerce in a digital age.  The best message relayed and the one that solidifies this as a true educational offering in my mind?  It takes work.  It takes time and patience to understand it, use it and make S E O work for you.  There is no overnight success or riches – this is a course meant to teach and inspire, not dupe or paint any faade of wealth or fast money.If you are looking for technical guide that reads like a well written story and is presented in an almost module format – this is the book for you.  Anyone looking to know, and understand more about S E O should pick up a copy… or take the entire course.