Review: `Write web copy that converts web visitors into business leads and customers.'
Rating: 5 out of 5
Date: 07 2, 2013
Henneke Duistermaat states in her introduction ` The secret to great copywriting is to know WHO you want to entice with your copy and to understand what it is they're looking for.  That's why a large part of this guide is devoted to researching and deciding who you want to seduce (you ideal reader) and what entices the (the benefits you offer).' One of the many reasons this book is so helpful is the technique Henneke uses to deliver her information. Look at the title - it contains the word `seductive', and that is precisely how we learn to personalize what we write to get the results we want. The format here is very much like meeting a person who interests you, making the right appearance and approach to introductions, finding out what they are like, their preferences and differences, what they want  - all the usual dating data. And this technique works exceedingly well! It even makes the process Henneke one we feel we already have mastered on an interpersonal level and then translates that into writing web copy.The layout of this book is meant to be absorbed not in a single reading, but over a period of time form a week to three weeks so hat all the information becomes natural and a part of new thought processes. The book is divided into six steps:Who are you writing for?Benefits and ProblemsYour Value PropositionHow to Write Persuasive Web ContentHow to Edit Your TextHow to Optimize Your Web Copy for Search EnginesUnder each of these topics is a plethora of information on how to understand and solve all the bumps in the road that keep your writing form being seductive! There are tips given at book's end that give an idea of the content: De-clutter each web page and simplify your navigation, Have a lot of white space to create and inviting environment, Use color and font size to show what's your most important information, Promote readability with large, easy to read fonts, and Guide your visitors with clear, stand-out calls-to-action.It would be difficult to imagine not having this book at your side when entering the field for start up web business or improving current web appeal. It is a treasure chest of information, ideas and solid instruction. Grady Harp, July 13