Review: Cold Calling Secret
Rating: 5 out of 5
Date: 01 25, 2013
The topic cold calling is a bit of a difficult subject to talk about since it's something that marketers have had struggles with. There are a million books out there that will teach you how to do cold calling effectively but almost all the concepts from these books often fall short. It's great to find a book that's reliable and a book that can give you solid information on cold calling.The reason why I'm impressed with this book is because it has a lot of explanations on things. For example, the table of contents is not only merely giving you the content but it has tid bits of the topics it's going to discuss. Before diving in, you will also find that the chapters have objectives which is very helpful because it gives the readers a heads up.The whole Eighteen chapters of the book are invaluable. It doesn't just cover the basics but it will get you unstuck if you're in a slump (when cold calling). The call comparison that can be found in the last few pages of the book is very helpful. It compares a good call and a bad call, so to speak. The scripts and the techniques presented in this book are definitely information that people should value!