Review: Insight into the world of sales!
Rating: 4 out of 5
Date: 01 18, 2013
This book is a really great look within the brain of human beings and what really triggers us when it comes to committing to something and actually following through on it. As a psychologist myself, I really appreciate the fact that Dr Preston actually has insider experience and this book is a great mixture of psychology of sales and more specific marketing tips. It is probably most interesting for people who are involved in sales of any kind, but it is a good read for anyone I would say- Since in reality, all of life is just one big sale!