Review: A CEO's must-have resource
Rating: 5 out of 5
Date: 04 30, 2014
In his book, Keva Silversmith refers to the lack of action from the executives’ part in terms of naivety, which – in his opinion – can be both individual and institutional. He claimed that activist groups often use well-planned strategies and tactics in order to exploit this naivety, and that some of these tactics have been valid for over fifty years. Furthermore, K. Silversmith looks from a different point of view at a company’s response to activist demands: it is firstly a business decision, and only secondly a communication-related undertaking. It is at this point that the public relations department is overwhelmed by the demands for help of both clever activists and weary executives.Keva Silversmith uses present-day examples in order to back-up his claims and to provide an efficient practical and philosophical approach to engaging with activist groups.