Review: A great tool for mastering marketing!
Rating: 5 out of 5
Date: 12 2, 2012
I am completely new to small business marketing and how to run a successful business. But this book speaks to me like a good friend is sitting there and explaining it to me in lamens terms. "Marketing is the life force of a business," Jeff teaches us. It's all about how you present your business to the world. It can be as simple as how you answer the phone. You can't be in it for the money. You have to have true empathy for your clients, and that translates into all aspects of your life. This book is essential to anyone self promoting themselves. An easy and informative read that could potentially greatly increase the cash flow and success of your business. I highly recommend it!!