Review: Self-Promotion is the Best Promotion
Rating: 5 out of 5
Date: 06 26, 2014
Who are you and what is your story? I'm a PR person, and if there's one thing I know for sure, people have a hard time promoting themselves, their business and their products. (That's why they hire me, of course,) They don't want to come across as pushy, arrogant, self-serving. The problem with that is their business never gets off the ground, because nobody knows about it. On the other hand, you have people like the Kardashians and other "self-serving" celebrities, who know how to build their own buzz and, in turn, turn their brand into a multi-million dollar empire by making themselves a paparazzi magnet.Personal Paparazzi is the best book I've read on branding, hands down. It delivers without all the fluff. I love the analogy it uses for determining if a business is good, bad or ugly, because I do the same thing. There is absolutely NO reason why any business should not have a web presence these days. It's the first place people go to check you out.Your customers are already talking about you, but what are they saying? Get Personal Paparazzi: Your Brand Story Told Your Way, and learn how to create a brand strategy that will get them talking about you in a positive way.