Review: The message here is pay it forward
Rating: 5 out of 5
Date: 04 10, 2013
Captivating book, and it struck a strong chord with me as I was fortunate enough to figure out Sam's approach not as soon as I'd like, but about 15 years ago. I've tried to practice it, and not only do I love doing it, it's some of the best ROI you'll ever come across.Simply, be thoughtful, try to be kind, and recognize others for what they've done for you as well as themselves and others.My business is one that is driven by contractual arrangement. If I were to force every clause to performance I might have slightly more immediate income, but I'd have no one on the client side looking out for me, and I like to think some people do as I do for them. That self guidance makes each day more pleasant, and makes you feel like you're reaching out even when you don't have to. A big benefit is that word travels that you're a fair person, and that pays dividends in both retention and new business.Sam gives plenty of real world examples of how she engages people she hadn't met, and how the relationships evolved in some cases, or in others, she just made someone feel good about their work. How much time did that take, compared to the benefits derived?  Not much.She is a person I'd like to meet someday. Highly recommended, especially for business people who are open to reconsidering the best components of ROI.