Review: An Excellent Introduction to Social Marketing
Rating: 5 out of 5
Date: 07 2, 2014
This book is a clearly presented and extremely useful introduction to the principles of social marketing. It outlines the concepts behind the construction of an effective social marketing strategy, using real-life case studies as examples. The text is easy to read and is supplemented with numerous illustrations. Particularly helpful is a set of planning worksheets in the back that layout in order the steps needed to develop an effective social marketing plan. I highly recommend this book.