Review: 'Most of us do a miserable job marketing ourselves and building a lasting and consistent image'
Rating: 5 out of 5
Date: 01 6, 2014
Michael Nir, the President of Sapir Consulting, continues his series of leadership role formation with this book devoted to marketing ourselves. Though there are many points of psychological insights made here, some that need some background reading for the true leader (information easy accessed in Nir's other books), as with many of Nir's manuals about leadership development and team development etc there is considerable emphasis on Gestalt theory and understanding human behavior to the point of being able to maximize productivity.Nir loves to use memory catcher words and in this book he capitalizes on the word `Bolder' (Believe, Open, Let's Move, Dance, Retrospect) and for each of these title divisions he explores orientation, guiding question, reinforcing power, alternative power, and relevant practical tools. These Five Steps just listed form the basics of this compelling book.  Phrases such as `Yes I Can', and `I can See', `I can Walk', `I love to Dance', and `I can Improve' bring summary to the work Nir demands of his readers. He gives credit where credit is due: `Stephen Covey (7 habit) communicates with a SIMPLE but EFFECTIVE model to change how people operate. I have revealed this POWERFUL secret of the process and where the model fits.'Michael Nir is a compassionate, energizing, exceptionally well-versed coach and following his book creates more empowering self-confidence that the reader can imagine. This is a valuable tool on many levels, most especially on pulling together all of our potential, focusing, and then marketing ourselves - not an impossible task, now! Grady Harp, January 14