Review: Highly recommended for boosted returns on ad copy.
Rating: 5 out of 5
Date: 05 5, 2013
This book is the one stop shop for all copy writing.  It is short but sweet, and serves as a great checklist for all of the most important information points and questions that need to be asked in order to maximize your revenue in whatever your particular venture may be.  The author is a veteran copy writer and has condensed all of the most helpful tips and tricks from his thirteen plus years of experience into this handy eBook.The book is divided up into several different segments, each with a number of questions formulated specifically to maximize response to your copy writing.  Lots of things stuck out for me personally, like making sure to use excitement in my sales copy.  I didn't realize it until the author pointed it out, but lots of ads lack excitement, and I find that the ones that do utilize excitement as a tool are the type of ads that turn out to be much more appealing to me personally.  Believability is another big one.  It seems like a no brainer at first - of course you would want your ad to believable, if it isn't then people aren't going to be interested in it.  No one likes to have smoke blown in their face.  But there is more to it than just scratching the surface of believability in your copy, and this is one of the many questions the author asks you in order to ascertain your success level.I haven't been writing copy for very long, and in this book there were multiple things that I had not taken into account.  I will absolutely be utilizing these tips and tricks to maximize my copy writing returns, I truly do see potential for additional revenue here, based solely on the information passed on from the author.The only problem (as others have also pointed out in their reviews) is the occasional formatting issue in the book.  For me, it's not a big deal.  The purpose of this book isn't to look pretty, it is to pass on crucial and helpful information on copy writing, and it does that without any issue.  The formatting issues are not a deal breaker for me, and in fact do not even cause me to lower the star rating from a 5 to a 4.  The content within the book is five star stuff, and for anyone who is more interested in substance over style will feel the same way.  This book is a steal at $1.00, and will make you way more than that if you put its information to use.  Highly recommended.