Review: Thumbs up on this book - Sound & logical advice
Rating: 5 out of 5
Date: 12 3, 2013
I think this book is a must for anyone thinking about starting a business.  Even if you've already started a business, do yourself a favor and read this book as it contains a wealth of information.As a consultant, it is surprising to me how many people are totally unprepared when it comes to running a business.  Even if they’ve been operating the business for a few years, there is often a disconnect with the business owner’s understanding of what he/she should be doing and why what is being done isn’t ideal.When the words “business plan” or “business model” come up in conversation, there are times I've been met with a totally blank look and then asked if I could write one (as in right that minute) for them.By the time I am brought in as a consultant, potential clients are often wading in a self -created muck that possibly could have been avoided if they had read this book before putting time and money into a business.I really liked this book for more than a few reasons.  The author hit the nail on the head over and over.  He debunks several of the top “myths” I’ve observed numerous business owners having done (thinking they will become rich overnight)  and the author provides them with logical steps that make sense.