Review: Great overview of effective tools and resources for the indie author
Rating: 4 out of 5
Date: 07 11, 2012
Quit Your Day Job, A Guide for the Self Published Author is NOT an in-depth technical "how-to."  It IS a conversational guide (i.e., more English/less tech-speak) to all the options and avenues available to indie authors.Though many of us enjoy eating computer code for breakfast, the vast majority of writers enjoy "writing."  For most, the technical tools are just that...necessary, and often unknown, tools.With Quit Your Day Job, Mallory shows authors all the tools in her trusty tool box and gives the newbie intro to what each tool is and how it's best used.  "Use the right tool for the job," right?Again, the book is an overview of items in a successful author's toolbox.  It's not a master-class in techie how-to.  It's conversational English from one author to another.For example, in the section on Google Analytics, Mallory describes (in regular English) much of the information Google Analytics can provide AND how an author can use that information to grow and best serve readers.  Mallory does NOT dwell on setting up Google Analytics or include screenshots.That's okay.  Actually, it's better than okay.  Since the book is an overview of multiple tools and options, it does exactly what it needs to do.  It introduces the reader to those options.IF the reader chooses to pursue or investigate a specific tool or option further, there are tons of technical how-tos available online.  With Mallory's introduction to the tools in Quit Your Day Job, authors now know enough to ask the right questions and dig into the specific tool or resource in-depth.Sherry Snider, Technical Writer