Review: Huge Returns!
Rating: 5 out of 5
Date: 10 31, 2013
If you are a marketer or business owner, you must read this book!  Pininterest, much like YouTube , is often overlooked as a social media tool. As Rogan points out, this is a BIG mistake. Not only does Pininterest attract more SEO traffic than Facebook & Twitter combined, it has huge returns. The average Pininterest user is willing to spend more to fund their visual habit. They are the ideal online shopper, living through a world, a story board, of their dream merchandise.Rogan's latest book takes you through the nuances of each Pininterest feature AND shows you how to make MONEY.I have always dismissed Pininterest as an application for the frivolous (fashion obsessed students), but it is the best marketing tool available to new and established businesses to grow their customer base.  Just make sure you don't overtly advertise your products, this might infringe on the user rights.Fortunately, Rogan also shows you how to market your products without breaking any of the posting rules.Rogan's book dispels the mystery surrounding this Pininterest giving clear instructions on how to gain and maintain followers, the ins and outs of Pinboards and more importantly the "tried and tested" strategies for engaging followers and converting these followers into real customers with contests and bundles. I'll definitely recommend Rogan's book to friends and colleagues.