Review: Learn from those who came before you
Rating: 3 out of 5
Date: 02 18, 2013
The basic principle of this book's selling philosophy is learn from the best sellers. Be keen to notice what they do, and take notes on what phrases psychologically pull you in for the sell. The author teaches you how to do this. However, My expectation based on the title of this book was a book with a huge sampling of these "magic words" and phrases, but the author kind of leaves you hanging to determine that for yourself.