Review: Essential for anyone who runs their own website
Rating: 5 out of 5
Date: 06 13, 2013
I run two websites, and for me it's been quite difficult to figure out what draws people in and what doesn't.  Thankfully, this book explains, in very thorough detail, how to bring traffic to your website. You'll learn what cold, warm, and hot traffic are, and the techniques used to lure in customers by the most successful companies .  The author writes in a very straightforward manner and never too technical, so even the complete novice (like I am) can understand.  Luckily for me, I don't rely on my two websites as my primary source of income, but this book has given me a lot of great ideas for improvement.  However, for CEO's and entrepreneur's just starting out, this book is essential.  "Business live and die on traffic" is a central theme of the book, and I couldn't agree more.  Highly recommended.