Review: I don't why I didn't read this first
Rating: 5 out of 5
Date: 05 18, 2014
In this work, author Alan Williams gives the reader an explanation of the basics of Exchange Traded Funds or ETFs.  What I particular like about the book is that the author demystifies a lot of the terminology that may be daunting to first time or novice investors.  As we all know, there are literally hundreds of books in print explaining the different types of investing, what Williams does is take ETF trading and put it in terms that anyone can understand.  The author gives the reader insight into the difference between Active and Passive ETFs and the advantages of each depending on the investor's risk tolerance.  He goes on to let investors know that there are even devices that cater to an investor's preference for leveraged or inverse ETFs that meaning whether the investor wants instruments based upon debt or derivatives to increase the sensitivity to the index invested in.  All in all, the book lets the newbie know that regardless of what a broker/manager may claim, no strategy outperforms the market all the time but with careful planning and discipline, the investor can see profit.  Excellent book.