Review: How does one review books by Penny Sansevieri?
Rating: 5 out of 5
Date: 04 21, 2014
From personal experience this reader can honestly say Penny C. Sansevieri is one uniquely gifted person. She is a whiz at what she does - a book marketing and media relations specialist. She has written many books aimed at helping authors on writing, publishing, marketing, and earning a living by being a writer. She is The Source for finding the answers to questions that are vital to the success of writers. Here she has bundled two of her books  - on selling books and getting your books reviewed. To do much more than quote her information is redundant. These books are meant to be purchased as necessary information for your work shelf. She practices what she preaches so lets just peek at a couple of examples form each of the two books here presented.On selling your books: ` What I am going to show you will relate to algorithms within Amazon. Everything I will recommend to you in this book is free and will cost you only in research and tracking time. Some things I show you in this book will have immediate results; others will take a bit of time. Once you do these strategies however, it's a bit of "set it and forget it," meaning that once the algorithm kicks in, Amazon does the rest. The term "Amazon's algorithms" is how Amazon ranks titles. It's different from Google's algorithm or any other algorithm in that it shows you only the book searches that are ranking well on Amazon. As I showed you in the previous chapter, online search can determine whether a title would be in demand, but searching on Amazon itself will show you the demands within their system. If you haven't done the exercises in the keyword chapter, I recommend that you return to it now and do that work so you can follow along with this. First, let's take a look at the three keys of Amazon ranking: * Popularity of your title * Matching search term * Social proof/ Reviews.' And so on. More helpful information here than fits inside your skull!On Getting Reviewed: `Some authors I know will just find reviewers based on other, similar titles. You can do this by going to books that cover the same or a similar topic. Take a look at who has reviewed their book there. Let's say you're looking at Grady Harp, who is a Hall of Fame Reviewer on Amazon, and you see his reviews and think, "Wow, he'd love my book, too." You follow the link to his Amazon profile page, get his email, send him a pitch and that's that. It's a very time-intensive way to go about getting reviews, though it's 100% worth it. If you start this process early (i.e. before your book is published), you'll be able to target these folks as soon as your book is ready to go.' `Always, always, always send a thank you either with the book or after. Even if you don't like the review, thank them anyway. Seriously, do this. You'll cast your net even wider if you do. Do reviewers talk? You bet they do. Be grateful no matter what. They'll really appreciate that.' And more and more. Not only doe she discuss Amazon strategies, she also explores other fantastic opportunities such as Goodreads. Penny Sansevieri is a success and it show in her coaching books such as these. She will become your best friend. Grady Harp, April 14