Review: A+, B, C
Rating: 3 out of 5
Date: 02 15, 2014
I received this book in exchange for an unbiased review.Concept = A+, Breadth = B, Substance = C.Most other reviewers have described it as I see it. A great concept that feels like an MFA thesis. Not sure that the research was very deep, it feels like Google research. Not confident that the author's life experience equipped him to even see what he left out.  Having said that, it is well written and engaging and I'm sure the second edition - if he heeds the advice of most reviewers here - will be an enduring, five star, must-have book.