Review: Truly solid and well-written book to help you write a sales letter
Rating: 5 out of 5
Date: 03 24, 2014
I have just finished reading several books which read as if the authors were just brainstorming ideas, never organizing the information or editing the book, so when I started to read this book, I was pleasantly surprised and relieved that Mike Shreeve truly gave a thought to this book, took the time to organize the information so that it makes sense and his professionalism and expertise shine through.This book is designed to help people who may know little or close to nothing about copywriting, people who run their own small businesses and those who would like to develop the copywriting skills. It is not an exhaustive book on copywriting, but it is very good book to get you started.Mike gives you the tips in this book to practice just the way those who have become successful professional copywriters practice.You will find the common mistakes that people make when creating a sales letter and how to avoid them.You will then learn the basics of copywriting.  Here Mike has outlines six steps for you to follow.Next you will learn 3 things that you can do that will dramatically improve your copywriting and help you to master it in the shortest period of time.  This steps truly are the steps that any great copywriter has followed.And while the secret to becoming a great copywriter is "practice, practice, practice", if you're in a rush to put together a decent sales letter, Mike shares a template you can use, guiding you step-by-step through writing a headline, body copy, all the way to the best ways to ask for call for action.