Review: Read this if you are serious about getting and using data to maximize your corporate strategies
Rating: 5 out of 5
Date: 06 28, 2013
Everyone is throwing around words like 'big data' and 'business intelligence'--but do we really know what they mean? This book is an in-depth look at the many ways the top companies in the world use data to predict customer behavior--almost even before the customer is aware that they will behave in a certain way. The book then goes through, in step-by-step fashion, and explains how the major companies achieve this, and how YOU can apply it to your own business--for retaining customers or maximizing your corporate strengths. This is a very serious book on a topic that is truly pertinent to today's digital age. The Minority Report isn't just a movie--it is happening right now. This book talks about tools, methods, and strategies to capitalize on data so that you can literally "pre-cog" your way to business success. A well-researched book filled with both practical technical tips and inspirational examples. Well worth the read for the serious business owner who wants to make a quantum leap in customer attraction and retention using data efficiently and effectively.