Review: The Ugly Truth About Growth Hacking...
Rating: 4 out of 5
Date: 11 8, 2013
First off I'm a fan of what Holiday puts out. I think his success speak for themselves and his ability to articulate complex ideas in simple terms is nothing short of ninja.  With that being said I have to point out that what it takes to become a "growth hacker" is vastly more complex than what he's laid out in this short book.In order to really succeed at this sort of thing you need to either be the person or hire a person who 'gets it'.  What I mean is this person needs to know almost EVERYTHING about how major social media platforms/blogs work.  On top of that they need to really be dialed in on human psychology and be able to think like a chess master when it comes to blending the psychology and mechanics of these worlds into one coherent concept.Good luck with that.  Seriously.  (Personally I'd just hire Ryan and call it a day)Most people can hardly see 4 steps ahead in any given business situation... a growth hacker needs to see 30 - 40 steps ahead in every situation AND be willing/able to test each part of the process.Anyway, this book is a fantastic intro to a type of marketing this world desperately needs. If you're looking to learn this stuff you need to accept the fact it'll take many years of intense study with lots of painful trial and error.  But if you can crack it the payoff can be HUGE.Great read.  Buy this book.