Review: Handy reference tool
Rating: 5 out of 5
Date: 06 7, 2013
Nice to see a new title from Glyn, the first book was very good.  This one carries on with the 'no fluff' (as he puts it) approach to marketing advice.It's not all about marketing though and is completely different from the first book.  This one looks at the mechanics of running my business and does give some good approaches.  I like the short term business planning section and have done that. It's the first time ever that I have planned my business with marketing channels in mind rather than cash flow.The pricing info using 'bracketing' came as a revelation to me, never thought of doing that and as i'm a service business i'm going to try it.I paid the launch price offer and would happily recommend it to anyone with a small business even at a higher price.