Review: If you want to show your best side online, this book can help you now!
Rating: 5 out of 5
Date: 03 10, 2014
The subject of this book is highly interesting and extremely relevant  and written in a flowing and easy to read  style. It offers a step by step approach to ensuring  that YOU as a brand is something that YOU control and can turn to your advantage in a variety of situations. It’s a fact that one’s digital profile is available to anyone who cares to check and therefore, like it or not, a wide range of information is out there for anyone to read – but that person could also be your new date or a potential employer, so you might want to show them your best side! Mark Cijo shows that this is a sign of the times which we have to accept, but we don’t have to accept that it’s something beyond our control.  Information about you on the web should be an honest reflection of who you are and what your values are now, but that means to have to adapt and update when appropriate or necessary  - you and your circumstances and goals change and your brand needs to show that too. The book is quite clear that this will involve some considerable work, but gives considerable practical help as to how you should proceed and the the pro’s and con’s of the different online options. I liked how Mark Cijo starts the book with telling you to type your own name into Google and see what comes up – a revealing exercise; neatly he finishes off in the same way, after he’s guided you through the steps of building your brand so that you can see what you’ve achieved. Sounds like he’s pretty confident of his methods!  I’d definitely recommend this book to everyone who ever dipped so much as a toe in the online water!