Review: A Good First/Introductory Textbook About The Seven-step Process
Rating: 5 out of 5
Date: 02 11, 2013
I have been reading a number of books on related topics: some of them very heavy tomes and some of them very light stuff. All of them explain the seven-step procedure.  Thus I will be able to put this book in right perspective.*** This is an introductory book and explains the steps involved in successful sales, negotiation, and persuasion.*** The seven-step strategy for successful sales is explained very well. Everyone who plans to get involved in sales, negotiation, and persuasion needs to know this tried-and-trusted seven-step strategy.*** Though the book says it teaches how to "sell" anything, the principles are applicable over a wide area of activities, with the spectrum ranging from marriage up to ruling a country, with persuasion for sales lying somewhere in between.*** It is a good idea to start with an introductory book like this before you get into reading heavier books on this and related subjects.*** The layout is attractive and enhances readability.Recommendation For The Author:*** Please consider bringing out a second edition with graphical illustrations and block diagrams so as to make a good book even better than what it is now.Recommendation For Potential Buyers:*** Highly recommended.  If you are just about to enter any profession that involves sales, negotiation, and persuasion, then use this as your first/introductory textbook.