Review: Not applicable when it was written and now it's just silly...
Rating: 1 out of 5
Date: 09 4, 2013
These articles for the most part struck me as being written by someone that likes the sound of the proposal but has no idea of the reality of it working. He likes to quote a multitude of University tenured (a.k.a not being able to be fired) professors that agree with his "feel good" answers to real problems. From how to let customers tell company employees they like their products (how 'bout the fact that they keep buying it? Isn't that enough?) to how to think "outside the box" by thinking "inside the box". Most of his columns are outdated and, again, I don't believe they were valid to begin with. The usual, and required by a liberal publication (Fast Company), cheap shots at Conservatives; i.e. successful businesses (Fox News, etc.) are in there also. There are a few attempts at being funny....or cute, I couldn't tell which, but they fail.Don't waste you current hard earned dollars on an outdated collection of business ideas that weren't original to begin with.