Review: A Must Read for Anyone Considering Facebook for Business
Rating: 5 out of 5
Date: 10 27, 2012
Filled with motivating case studies of the successes business can have with Facebook, this book also warns about what can happen when you don't follow Facebook guidelines.  The author also explains how to measure success of a campaign. What looks like a success for one may be just the opposite for another.  Most importantly, the author describes some of the marketing tools that FB gives you when you follow the guidelines of using a Facebook contest.