Review: Your "cheat-sheet" for "What Do I Need to Know before Starting My Business".
Rating: 5 out of 5
Date: 11 21, 2013
Reading this book is like having your own "cheat-sheet" to take for the important practical exam: "What Do I Need to Know before Starting My Business".Dennis laid the information very clearly. The chapters are not long. Instead, they concentrate on the minimum that you really need to consider and do if you ever plan to get a successful business going. The language is straightforward, and the when it tells you that need to do something, it also explains why you need to do it in a most sensible fashion.  Dennis doesn't argue for, doesn't try to convince – he just tells you what should be done. Period.Aside of the practical stuff, there is also an important one about the character traits necessary to become a successful entrepreneur.  While reading the book, pay attention to this part. It may be the most important of the entire book.The hardest thing for an aspiring entrepreneur is not having clarity about what he should be doing.  It is very helpful to have someone just "take your hand" and tell you, in no uncertain terms "here is what you must do".  From my own consulting I know many business owners who would have been much better off had they had this book and followed it when they started out.