Review: A basic book that will probably go unread by the people who need it....
Rating: 4 out of 5
Date: 04 9, 2013
It is listed as "a primer for success," and it just that, a "primer."  He comes at the subject with a sense that the reader might literally know absolutely nothing about being a decent employee.  Based upon some of his stories, it certainly does appear that there are some number of employees interacting with customers that have no business in that role!  What is even sadder is how many of us may have had similar experiences.Perhaps the greatest failing of this book is the fact that those who would benefit most from it would not be likely to read it.  Those employees who take enough initiative to actually read a book to improve their skills would not likely benefit from the book.  It is as though Martin is aiming at an audience that he will not be able to reach with a book.  Anyone who knows so little that this book will be a meaningful step forward would not be the type of person that would read the book or bother to pay much attention.Here's a place this book might be of greatest benefit: to young people starting out.  Someone just entering the "customer part of business" for the first time might be willing to read.  By seeing the stories from the point of view of a customer, that new-to-the-workforce employee might see in Martin's book the simple, self-evident wisdom of conducting oneself thusly.