Review: Great Advice - Whether or Not You're a Job Seeker
Rating: 5 out of 5
Date: 01 13, 2014
I was an early adopter of LinkedIn and have updated my profile frequently; however I still learned a lot from this book. The 18 Mistakes to Avoid is just another way to say "the top 18 things you need to do on your profile". For instance, include a recent professional head shot. I'm still surprised at the number of contacts who have no image posted, or use a fuzzy photo taken at the beach or, even worse, at a bar. Another mistake to avoid is the lack of recommendations. A blank Summary section must be avoided. Similarly, a blank Skills and Specialties section. Avoiding spelling, punctuation and grammar errors seem too obvious to mention, but can definitely diminish the value of one's profile.Some of the recommendations are obvious, some more technical. Each recommendation includes thorough instructions for updating your profile and a description of the expected benefits. This is a must-read for anyone who uses LinkedIn. Even the most proficient user can pick up some tips here.