Review: Steve Scott hits the nail on the head
Rating: 5 out of 5
Date: 08 12, 2013
As a Kindle book author I can tell you Steve Scott is right on the money with many of the ideas he presents in this book.KDP Free Days aren't what they used to be. Six months ago I consistently had 2500 to 4500 downloads for each of my book launches; today 500 to 1000 is a strong number. I'm not sure if it's a summer slowdown, or a shift in people downloading free books. Time will tell.Scott suggests that 99 cents is the new free. That may be possible. I will agree with his theory that giving your books away for free can draw the wrong audience. Most often your one and two star reviews come from readers who down loaded the book for free. Many of these reviews start out like this, "It's not really the kind of book I normally read," or "I didn't really read the whole thing, because it wasn't what I thought it would be..."Perhaps the best advice you can take from the book; track your sales everyday; make notes of special promos you're running or free days. This is the only way you will know what works and what doesn't.For me, I'm not ready to give up my KDP Free Days, but I don't use them after the launch for all of my books. Free days don't seem to drive sales in the business and ecommerce categories after the initial giveaway. My history books are just the opposite. I can easily drive 100 or 200 more sales within three to four weeks of running another free promo. In the business category, 99 cent promos seem to work better to reinvigorate lagging sales._____________Quick follow up two weeks after reading and reviewing this.Based on the eBay and Kindle writing category, Kindle author's have taken Scott's advice to heart. Dozens of authors used the 99 cent price to vault their books to the top spots. What surprises me is, two weeks later they're still at that price. The idea was to use the 99 cent price to reinvigorate your book, not to drag the market price down.Just putting it out there. Anybody else have an idea on this?