Review: Great way to legally spy on the competition
Rating: 5 out of 5
Date: 02 7, 2012
This book is a must for anyone who is in business. As an entrepreneur, I've always concentrated on doing my own thing and not caring what the others are up to. While that is generally a good tactic, you also need to know what the competition is doing so you can adapt or even get ideas for yourself and your business. I was a very late adopter of the "thing" called Competitor Analysis and I am glad this book was the first one I got as it really opened my eyes to what is possible, especially in this day and age of technology.The book is short and to the point which is really rare in this sea of fluff and useless information. Well written guide, useful tips and tricks, low price, it does not get any better!