Review: Understand Why Buyers Buy
Rating: 5 out of 5
Date: 02 3, 2013
If you have a product or service to sell, you need this book. No ifs, ands, or buts.... This book by an expert on human behavior provides insight into why people are motivated to spend their hard-earned money on one thing, yet totally ignore a similar product. When you want to turn browsers into buyers, it helps to know what makes people open their wallets, and this book will tell you. With the information contained between the covers, this book is a bargain at any price. If you are selling, you had better be buying this book!