Review: Very thorough and well-written with many practical examples
Rating: 5 out of 5
Date: 01 31, 2013
I've read many bad sales books over the years and I'm happy to say this isn't one of them. In fact, this ranks as one of the best I've read and should be on the required reading list for anyone starting a new business.I was particularly impressed with the quality of writing, the well chosen examples and the ease with which complicated ideas are presented. It's clear that the author has significant experience in selling and the book shows the reader how to redefine sales from 'forcing things onto customers' to actually understanding their problem and presenting yourself as the solution. Many sales books are extremely high level and don't really illustrate how to approach the issues in a practical way - that's definitely not an issue here and the book is crammed with actionable examples.I shared the book with a colleague of mine who's been in sales for years and he was surprised by how much he learned. The great thing too is that the author has distilled this knowledge into a book as short as it needs to be, so it doesn't take long to absorb the ideas. Overall, if you're looking for a book that explains selling in a straight-forward and easy-to-understand way, I'd highly recommend this - and given the price, it's a tremendous bargain.Disclosure: I received a free review copy of this product from the author.