Review: Weak title - fascinating book!
Rating: 4 out of 5
Date: 01 24, 2013
What a meaty read!  The tone is scholarly and in-depth, so if you're tired of reading books about marketing and advertising that only scrape the surface, you've found your book.  What I found most surprising about this book, given the title, is that it focuses on psychology and the workings of the human brain, and how that affects the success or failure of advertising.  A lot of it is frankly over my head; but it's clear that Dr. Benton is an undisputed expert on this topic.My own book,The Entrepreneur's Guide to Sleaze-Free Selling: The 3-Step Sales Formula For Growing Your Business ... Without Being Pushy, Obnoxious or Rudewould make a nice accompaniment, after you've read this one.  It allows you to incorporate all of Dr. benton's science of advertising into your sales process, and do it in a heart-centered, authentic manner that feels good to both you and your customers.