Review: Great for salespeople!
Rating: 5 out of 5
Date: 07 17, 2013
At the beginning I thought that this is another sales guide, with all the usual jargons, but when I started to read it more deeply, I realized that my thoughts were totally wrong. I am currently a product manager in a big software company, and part of my role is to present some pre-sale presentations to huge corporates. I also agree with the author approach, that "understanding human nature" is the most important factor in sales, and this guide teaches you how to behave with your customers in different scenarios, how to read their body language, how to be sensitive to their needs, thoughts and questions. For example, how to present your sales presentation, how to answer questions from your clients, or how to ask the right questions, and how to take into consideration the timing factor as well.It also teaches you some tricks on how to divide your customers to groups, whether they want to buy or not.At the end of this guide you will receive some useful quotes as well.I'm sure this guide will assist me in my future deals.