Review: Useful and Concise
Rating: 5 out of 5
Date: 04 4, 2013
This was a very intriguing book about viral marketing.  As a relatively new online business person, I felt this book really helped me put things in perspective.  I think when we all start a business we hope that we are the next big thing.  We all hope that it will just happen, but that usually isn't the case unless we are extremely lucky.  This book helped me to see what sociological effect of marketing an idea and spreading it like a virus so to speak.My favorite part about this book was when the author talked about how marketing is a conversation.  I've never thought about it like that especially since things have changed so much in the last 20 years since I've been to college.I also like how this is a quick read and doesn't have fluff.  This is definately worth the time it takes to read.