Review: Sales Psychology
Rating: 5 out of 5
Date: 01 21, 2013
This book is about how to write effective sales copy, its dos, don'ts and content. It's also about the activities that a small business owner or marketer should take part in, in order to be successful.I've read many copy-writing and marketing guides and this one is stuffed with all the best advice and fundamentals that can't be repeated often enough. While reading this book I realized that indeed, I did need to read this information again. These are the guidelines that need to be repeated in order to be internalized so that one will act on them consistently and without effort or second thoughts. This is simply what you need to do as a marketer in order to succeed.Since these lessons do need to become second nature, this book is a good choice to reread periodically because the engaging style of writing makes it a pleasure rather than a chore. It's especially valuable for the real world examples with which the author illustrates each point he makes. For anyone who is not familiar with the important concepts contained herein, these examples make the author's lessons perfectly clear.