Review: Very useful for new and expert copywriters alike
Rating: 5 out of 5
Date: 05 4, 2013
I like this book especially because of how it is different from other books about copywriting and creating sales copies; the main thing that stood out to me a lot was how the author emphasized that having a "hungry crowd" who really desire your product  was more important than any fancy sales copy gimmick. I admire this book because it tells you what you really need before you take that step to create a sales copy, there is no use having a sales copy if you don't have an audience to market it to and by reading this you will find out what you need beforehand to ensure your sales copy is effective.  this book does a great job of explaining how a targeted list and an authoritative positioning in the market are but then it goes beyond that and shows what you need to make your marketing perfect. In my opinion this book is a great tool for any new copywriters and even the veterans in the market. It brings a fresh new method onto the market that is more contemporary than some of the "old fashioned" ways that I have came across a lot.