Review: Quick, useful, and enjoyable
Rating: 4 out of 5
Date: 12 25, 2011
An enjoyable read (and amazing quality for something free!). It's a collection of easily digestible magazine columns about the core concepts behind various issues in business, consumption, and advertising, but more generally it's about the way people think, and how we often make bad predictions about how other people think. I agree with the reviewer who placed it in the same genre asFreakonomics Rev Ed: (and Other Riddles of Modern Life) (P.S.). There were a few ideas or perspectives I hadn't considered before, and equally usefully, several essays provided good concise ways to articulate or illustrate ideas that I've had but that are not always easy to communicate effectively to different groups of people.