Review: Write better copy with Mike Shreeve
Rating: 5 out of 5
Date: 05 16, 2013
"Copywriting is just about writing words, it's about writing words that make people want to do something." I paraphrase, but this is very true. Even if you could write the greatest literary piece in the history of mankind, you wouldn't convert squat (well maybe). It's not even about selling. It's about writing with the customer in mind. Mike Shreeve does a job at picking apart the art of copywriting as well as giving pertinent examples of what is great and what is plain outright bad copy (the results may surprise you).I've manage to pick up 1 typo in the book, where it says "Features Not Benefits", which I believe was meant to say "Benefits Not Features" but such a small detail couldn't possibly detract you from gaining invaluable knowledge about copywriting. It definitely didn't for me, otherwise I wouldn't write such a great review!