Review: Inspirational with a good message.
Rating: 4 out of 5
Date: 04 1, 2013
I certainly enjoy the author's genuine personality. This book makes a very good point to be authentic and true to yourself and your brand will follow. It included some helpful advice and action steps. There are also lots of resources listed at the end which I look forward to looking into for more detail. I would recommend this book for a beginner or someone just getting started in marketing and branding.