Review: So smart!
Rating: 5 out of 5
Date: 02 21, 2014
This is a fantastic book that will change your perspective about your place in the online world. Whether you have a need or not for a personal brand you should be concerned about your personal footprint because as the author points out, you will surely one day be judged by it.I really loved how Cijo explained very clearly the concepts of branding and how it works when people make decisions. How even what we leave behind on the internet is a brand of our own. I had learned young to be careful with social media and the words I leave online, but this book just took it further and showed me the WHY's.  I love the entire concept. If we have to be on the internet, and if our footprint is inevitable then we should learn how to make it positive, something we are proud of and maybe something that will one day help us build some wealth.