Review: One of the best sales guides i've read
Rating: 5 out of 5
Date: 09 1, 2013
Hickland's `Seven Secrets of Super Selling' is concise, straight to the point, and totally BS-free. If you're new to selling, or are considering to enter the sales force, or at the very least, you have a business to run, this is an absolutely indispensable book. Buy copies of this and distribute it as a sales guide. Or better, make it your own company's "sales bible"--and you'll see, in a few months of following it, why the proof is really in the pudding.The book lists only seven secrets--but these seven secrets are so powerful and so eloquently explained by the author that you're already envisioning closing deals or making sales as you read it. Sure, you've probably heard before the phrase "make the customer your friend" (which is secret #1, by the way), but Hickland is perhaps the only one who have gone to great persuasive lengths to make us understand what this phrase actually means, and how you can go about in accomplishing it.Have you ever wondered why some sales men--and they're almost always a few "elitist" top sellers--seem to thoroughly understand the art of selling and can move a sick amount of products? They swagger around as if they know everything, they're the masters of the universe, while you're here trying to "memorize" the product brochure so you could tick them off one by one when speaking with a customer--that is, if you could actually reach that interactive phase with a potential buyer.The fact is simple: it's because you're trying to sell products, while they are "dealing" with people--with human beings who have needs, egos, prejudices, and desires. Top sellers, as you will realize in reading this book, go to great lengths to understanding their customers in order to totally connect with them. And that's exactly what you'll learn from this book.But make no mistake about it: it's easy to give in to the seduction that you only need a few pointers in order to become a super seller. Let me point out that what you have here is a roadmap--it is up to you to make the journey. As you go along, as you actually put into practice these 7 secrets, you will realize as I have that every customer or client is different--you may have adjust, customize, take one step back in order to take two steps forward, and so on.In any case, Hickland's `Seven Secrets of Super Selling' is a great guide--it sets you on the right path and allows you to take the correct first few steps--emphasis on "correct". Without this book, you could end up making mistakes that would compound and might result in you falsely believing that "selling is not for you." This is a powerful book that, in the right hands and mind, can be a life-changing "weapon". So use it wisely. I highly recommend!