Review: A smorgasbord of great ideas
Rating: 5 out of 5
Date: 01 7, 2013
I have been involved in marketing for over 30 years and I have tried many of the author's suggested techniques. Even so, I learned some new techniques and was reminded of some old ones. The book is well written, easy to read and flows nicely.I highly recommend this book. I will keep it as a reference book and refer to it frequently.