Review: Written by a Pro
Rating: 5 out of 5
Date: 12 21, 2012
This is well written book by a professional with over 20 years experience with the media and marketing. The author provides a virtual blueprint of how to Be the News.  Being able to navigate the complexities of today's media is broken down into concise how to steps which provides the reader greater confidence.  The material is presented in an understandable format which gives the reader a template for action.  For anyone with a genuine human interest story, this is the book. This book is a must read for any healthcare professionals who interact with the media.