Review: Love it!
Rating: 5 out of 5
Date: 02 15, 2014
Whether you are starting a new business or need to spruce up your existing business this is a must read! I like the idea of socializing and getting to know your potential customers. Show people you are genuinely interested in providing them with your product or service and be true to your word. Listen to your customers and show them you are there to support them every step of the way. In this digital age most customers use devices such as tablets or cell phones to search for services or products. My favorite aspect of this book is the authors marketing strategy. Knowing the difference between advertising and a marketing plan and utilizing these differences to build a solid business is very helpful. Keeping up with entrepreneurs in this digital age and knowing how to marry social media with social networking is essential.