Review: Good ideas but lacks organization
Rating: 3 out of 5
Date: 03 31, 2013
There are a lot of classic hot headlines in this book, which is essentially a copywriter swipe file. The good thing about it is that you can flip through and browse to get new ideas for your email subject lines, blog post headlines, or sales page headlines. But it could be more useful if the headlines were organized by market as well as headline type. For example, "blogging headlines" could be divided by blog genre (blogging tips, email marketing, SEO, social media, etc.) Even dividing them by markets like health and wellness, financial, self improvement, etc. would make this easier to find the right types of headlines to spark new ideas when you're writing.