Review: Excellent advice on raising finance for small businesses
Rating: 5 out of 5
Date: 02 19, 2013
This is another excellent book by the author, who once again has shown his intimate business knowledge; this time through providing advice on how new small businesses can access finance.The author firstly explains common questions you may have when it comes to accessing finance to support your business. This is then followed by the main reasons why a small business fails to get the funding it needs along with the key things you can do to increase your chances of securing funding for your business.I particularly appreciated the chapter on understanding the psychology of investors, as knowledge of this can help a small business tailor their communications when approaching funding sources. I highly recommend this book for any small business owner who is unsure about how to access funding and wants to learn the steps to do so successfully.