Review: Great info
Rating: 5 out of 5
Date: 01 8, 2014
I bought this book as my daughter owns a business.  I am always looking for quality information to share with her to help her improve sales.  This book was packed with numerous gems of info.I liked the stories in the book as they were used to provide great examples.  The story regarding the plain brown box being lost in a sea of boxes reminded me of a situation my daughter had that was similar.  Like the story in the book, she had her labels designed in a bright color and the packaging changed – end result was no more “lost” shipments.I agree with the author regarding using yourself to brand your product/service versus stock images.  There are so many websites that are using similar stock images and sometimes you see the exact same image on several sites.  I think there are times when one may use stock photos and that is a smart move but there are other times when making yourself the stock photo is a very smart idea.I would rather know who I’m doing business with (especially online) and see the person behind the business. When I was in real estate it was normal to have your photo on cards, signs and other material.  I can tell you firsthand the value of doing so as there were numerous times I was “recognized” in local stores and restaurants  due to people having seen my photo on a marketing piece or real estate sign.The author takes this idea one step further and makes it a powerhouse way to increase business and get more customer interaction.I firmly believe what the author stated in this book – You are your own calling card.If I was still in the real estate business I would want to work with You Stock as it is evident by the photos in the book that they know how to capture personality and the essence of a person’s individuality and personality.