Review: Actionable Content
Rating: 4 out of 5
Date: 06 11, 2014
This book by Terence Tan is a "serious but relaxed" look at branding - not in respect of the usual and traditional branding stuff - but in respect of making connections and creating relationships. It covers the topic on both a broad-brush and on an in-depth basis.  The most value will probably be obtained by start-up businesses - but other readers will find some strong content also. The writers style is relaxed and very enjoyable - which makes the book very easy to read.Great actionable content....is my summary.  Jake