Review: Lots of great ideas here for both the novice and experienced author
Rating: 5 out of 5
Date: 11 11, 2013
I have read a lot of Shelley Hitz marketing material and many of her books on marketing, so I didn't think she would have much new material in this book when I began to read it.However, to my surprise this format of looking at case studies and how they were set up and the results, gave me a new perspective on marketing.I've always been amazed at how much she accomplishes and this was like a look into her thought processes.I highlighted a dozen areas that I will be going back to explore as I set up my next marketing plan.  Reading this book has encouraged me to get moving again.It's an easy read but full of thought-provoking ideas.