Review: The key to business success in 22 strategies
Rating: 5 out of 5
Date: 06 11, 2011
Regardless of what business we're in, we must make sales. Call it what you will. There's buyers and sellers. However, today it's not so simple. Buyers are more sophisticated and knowledgeable. Unselling is about working with the prospect to build consensuses, to develop a plan of action that will work for him and at the same time, make money for the salesperson or business.The hard sell is dead. Used to be you'd say to a prospect, "Which do you want, the red one or the green?" Not so today.This book will help you to navigate the waters of making sales by unselling.-- Susanna K. Hutcheson