Review: Good marketing advice for realtors
Rating: 5 out of 5
Date: 02 19, 2014
My mom is a realtor in her fifties and she knows very little about marketing herself on the internet. She comes from the days when realtors stuffed and snail-mailed thousands of letters in envelopes to announce a new listing.Times have changed a lot since then, and older realtors like her are finding it hard to keep up with younger realtors who are more internet savvy and know more about internet marketing. For example, my mom has a Facebook page that I helped her to set up, and has no idea what Twitter is. She still sends out calendars every year (who uses hard copy calendars on the wall these days? Everyone I know keeps their calendar in their phone).This book is a quick read that succinctly covers how realtors can use the internet to market themselves. If you are already familiar with the ins and outs of internet marketing, this book will probably not give you any new information. However, if you are a realtor who is new to the world of internet marketing, this is a good starting point and introduction for you. The key is to take the advice and tips and put them into action.