Review: For cold calling techniques, this can't be beat!
Rating: 5 out of 5
Date: 01 24, 2013
Two thumbs WAY up for this book! As a sales & marketing consultant myself (check out my newest book,The Entrepreneur's Guide to Sleaze-Free Selling: The 3-Step Sales Formula For Growing Your Business ... Without Being Pushy, Obnoxious or Rude) I have tremendous appreciation for the depth of knowledge and breadth of experience Boardman obviously possesses.What I particularly found fascinating is that my own book and Boardman's seem to take a divergent approach to consumer buying habits.  He says that buyers buy out of either  a) need or  b) desire - and that desire is far more powerful than need.  Whereas my own 3-Step Sleaze-Free Sales Formula is based on the premise that you must solve a consumer problem, or need.  I'll be reading Boardman's argument carefully, and perhaps updating my own book accordingly in the next edition.  He may be onto something that I've overlooked!I did find Boardman's chapter on Lead Generation to be rather confusing. He promises "14 lead generation strategies" but the sub-headlines of his various sections are jumbled, leaving me wondering where one strategy starts and another begins.  My own book's chapter on lead generation covers 20 strategies for online, offline and in-person lead generation, and they're clearly divided into distinct categories - which I think is much easier to follow.Finally, I was salivating over Boardman's promise of cold calling scripts - something my own book doesn't include (nor is it my own personal area of expertise).  However, in perusing the table of contents, those scripts don't jump out at me.  Are they in here??  My book offers a thorough Action Plan at the end of each chapter - leaving no question as to what you're supposed to do next to get the most benefit out of the book.All in all, I'm very much looking forward to spending a few hours properly devouring Boardman's book - I can tell there's going to be some real nuggets in here.