Review: Newbie Friendly But Also For Veteran Marketers Too!
Rating: 5 out of 5
Date: 01 1, 2013
With personal experience in online marketing for over 10 years, and seeing the changes that have taken place, I was intrigued to see what this book had to offer.  I have many friends and associates that are fairly new to the industry and a beginner's guide would be super helpful for them.  I look forward to referringthis book to them.Starting with some history, the reader can get a better grasp on how and why online marketing has become such a big hit...mainly because anyone can use it.  Then, Ms. Taylor breaks it all down in easy to understand language and lays out the benefits and disadvantages of each method.  This helps the reader understand what to expect before engaging in a certain type of advertising.  Throughout the book are links to outside resources where you can verify information or gain deeper insight.I think this book is great for the newer online marketer, the offline marketer who wants to venture online as well as the seasoned "pro" because there is so much useful content from beginning to end.  And, if you are a seasoned marketer, don't sell yourself short thinking you don't need to learn something new.  We all have weaknesses in marketing and this guide will be useful to you and if applicable, your team.