Review: Viral Doesn't Just Mean Videos
Rating: 5 out of 5
Date: 04 8, 2013
Great book with ample real-life relevant examples and thought out explanations.Though we typically only hear about viral videos, the author goes over all forms of media that can successfully host a viral idea and the pros and cons of each. This was surprising and refreshing.I loved the part on how to target exactly those who you want to "infect" with your idea. Helped me completely understand demographics as an idea.The author goes over each part of the viral process carefully, giving you plenty of examples and subjects to base your idea around. I appreciated the different types of stories to tell with your ideas to make them even more potent as a virus.The information in this book easily complements the author's other books, working together to form a primer of sorts in internet marketing. Recommend checking out other works and seeing if any catch your eye.