Review: An Honest Look at Book Reviews
Rating: 4 out of 5
Date: 07 19, 2014
Timo Hofstee's concise information about the validity and integrity of reviews on Amazon provides good research and insight into sources of reviews - fake and otherwise - and Amazon's Terms & Conditions as they relate to reviewers.I'm not a statistician, and Hofstee's data is fairly complex (to me), but some data makes sense for any author: the percentage of reviews plus sales equates to the success of the author on Amazon.Hofstee emphasizes that the decision to post or pay for fake reviews, as opposed to honestly-earned comments, is a personal one for each and every author. He cites many "real" instances of questionable reviews, but is discreet about the true writers of these comments.The book ends on a high note with examples of hilarious reviews of Amazon products - all posted in fun, and great fun to read.I was provided with a complimentary copy of this book to review, and it was well worth the time.