Review: Great example of marketing in the title
Rating: 5 out of 5
Date: 05 16, 2014
One of the first lessons in marketing is to get noticed,and Rob achieves this in the title,which is so compelling that I had to read the book.Marketing is so important as we have all seen great products that don't succeed because they are nor marketed properly.His definition of marketing is short and to the point:"It's the art of finding buyers for products and services at a profit."One of his really good points may be considered harsh by some people when it is suggested that you should focus on converting those people who are ready to buy.We see so many examples of blanket marketing.Some readers may want more fluff,but I really enjoyed this book and knew exactly what I was getting when I read the title.