Review: What a great resource!
Rating: 5 out of 5
Date: 05 8, 2014
Are you looking into potentially starting a career as a copywriter, or are you needing some "tricks of the trade" to promote your own product? Then this book is for you!! This books takes you through the various ways in which you can work as a copywriter (9 to 5, freelance, etc.) as well as ways you can start your understanding of good copywriting. There are some great tips in this book that makes it well worth the read. The best part for me was the section explaining how to tie a copy to the viewers/readers various emotions to help convince them that a product will help solve their problems. Great resource!