Review: Make your reputation work for you!
Rating: 5 out of 5
Date: 01 18, 2014
In the online sales and marketing world, reputation is everything. A bad rep can bring down an entire business, even if it is unfairly earned. This book is a great resource for anyone involved in e-commerce or has any sort of online presence. The author spends some time discussing why exactly reputation is so important (some of the info he provides is sort of surprising, actually) and then goes into how to maintain a great reputation, repair a damaged reputation, and use your reputation to make more sales. Totally logical, easy to follow advice that would have never occurred to me had I not read this book. Highly recommended for any online marketer (and who isn't, these days?)!