Review: Marketing for private money in the modern age
Rating: 4 out of 5
Date: 01 26, 2013
Every book that I've ever checked out from a library on this topic has felt stale and outdated. I was so happy to find this book as it finally was a resource that was up to date in the digital age. I really found it fascinating how Johnson not only establishes the basic concepts and necessities of marketing but then helps you develop a marketing strategy that will work for you--taking in to account the resources and contacts that you may already have and giving you new ideas for keeping your strategy current in an internet era.I recommend this book to anyone who is looking for this sort of information, whether you are familiar with marketing online and need help determining the best tactics for a print strategy of mailings or you have a mailing list already and want to develop your online presence. This book helps you figure out what is currently working for you and uses these strengths to help you figure out the best way to work other aspects to your advantage. In kindle format, all of the relevant links are easy to access with just a single click!