Review: How To Get Good Reviews On Amazon: A Guide For Independent Authors & Sellers
Rating: 5 out of 5
Date: 08 28, 2013
This book is an insider's view of the Amazon reviewers' community. It is a valuable source of information for authors, sellers and anyone interested in reviewing. Theo Rogers lets you into some of the "secrets' of Amazon reviewers. He warns you of some things you should never do and some things you should always do. Authors should find this section very useful indeed.Theo Rogers gives insights into how reviewers are able to unearth unethical reviewers, even those who believe they can hide in reviewing circles, as well as those who hide behind invented names. He tells you how it is done and suggests some helpful tools.He gives valuable advice on how to select a reviewer for your Amazon product and how to approach your specific reviewer after selecting the person.He explains the thinking behind Amazon's reviewer ranking system and the strength of the "Yes" vote compared to the "No" vote. He also explains the 5-star rating system.  Theo Rogers tells the reader that reviews Amazon considers most helpful are given far more prominent displays than other reviews.It was nice to know that even in the Amazon reviewer's community reviewers who make a habit of giving negative reviews are not well liked.The information packed in this short book justifies the title.I was sent a copy of the book as a gift.