Review: Useful Book
Rating: 5 out of 5
Date: 04 5, 2013
I liked the ideas the author presents, that ideas go "viral" based on three main concepts. I also enjoyed the author's writing style---it is very easy to read and everything broken down simply. The author includes some stories and real life examples of situations of ideas gone viral.I've read other marketing books, but this one focuses on social media and the catalyst of a virus. It is well written and I will be using this as a reference guide for upcoming marketing strategies.