Review: Indispensable!
Rating: 5 out of 5
Date: 07 1, 2014
Anyone engaged in social media marketing can tell you that the social media scene is enormous and at times confusing. There are so many different platforms with many different terminologies and users. How do you select the right platform to reach your audience? How do you properly use said platform to maximize your marketing potential? Luckily, Jeremy Kolb has written an excellent guide, "Social Media Marketing that Works," that can answer all of your questions and so much more.This book works for small and large businesses alike. Mr. Kolb explains the big players (Facebook, Twitter, LinkedIn, Google+) and how to utilize each one to your advantage, how to understand it, and why you need to be using that platform. I liked the "how and why" explanations. I particularly liked the chapter about knowing your customers because they are your business' lifeblood and you need to know how to reach them and how to persuade them to come to check out your business/product/etc.This was a tremendously helpful, informative, and excellently written book and it is without a doubt a must for beginners and experts who are looking to sharpen their social media marketing skills.