Review: Highly indispensable--don't buy a franchise without buying this book first
Rating: 5 out of 5
Date: 09 23, 2013
Author John Hayes is the only person, so far, who has said something so spot on about the whole franchising business: it all boils down to asking a lot of questions. And indeed, his book, `101 Questions to Ask before you Invest in a Franchise' consists of ALL the helpful questions you need to ask yourself (and your prospective business partners/franchisor) to make sure you're actually making the right decision.Even now, despite the experience of many people, franchising still has that `halo' of being `easy'. Many people choose the franchising route when they're engaging in business for the first time, fully believing that it's a more "proven" way to succeed in business. After all, you're franchising an already proven brand name, right? As it turns out, the real hard answers are not written in black and white. While franchising can be relatively easy, it's really not for everyone. And if you've already issued that check to that salesman, then it's probably too late to ask the right questions. But for those who are still trying to decide whether or not to enter the franchising business, Hayes's book will at least lead you to the right direction.I ended up reading this book because of Hayes's other excellent book about franchising, the `Buy "Hot" Franchises Without Getting Burned', which can greatly complement this one (check it out and also get a copy of it if you're serious about franchising). But on its own, this book contains a lot of actionable information you can use NOW. After all, if there's anyone who can best write a comprehensive book about franchising, it would be none other than Hayes--the very same author who wrote the now-seminal book on the subject about thirty years ago, called `Franchising: The Inside Story'. This book is your best "pre-franchising" investment--get a copy and avoid making the same regrettable mistakes so many others did. Highly recommended!