Review: Finally Someone Read My Mind
Rating: 5 out of 5
Date: 01 31, 2013
Unlike many bloggers out there just seeking an avenue to express themselves, I think of blogging as a way to earn money. The problem is there just wasn't enough literature out there that told you what you needed to know to get started and earn revenue in return. Stephen provides the answers to the one question that I have been saying yes to for quite sometime. Just like 'branding' blogging has evolved into a marketing strategy. I is a now a way for individuals to earn money and for businesses to get there messages out there while increasing revenue.I appreciated the informative messages in this book. It clarified some of the questions I had and gave me an idea of how to go forward incorporating blogging in my marketing initiatives. I had a little business that barely had a voice, now I am able to turn up the volume and be heard. The best thing of all is that I can earn additional money doing it.There is a disclaimer at the beginning of the book that although I understand the legal reasons for its inclusion, I hardly believe that readers would go so far as to take the content as guaranteed. As with any 'advice' its how you apply it that makes all the difference. This guide was written with very good intentions. It is meant to educate the reader on the possible ways to earn money through blogging.Stephen keeps all his 'how to' books short and with good reason. No one wants to be bogged down with large text books these days. We always opted for the condensed version. The business world is a very busy and loud place and the only way to stand out in the crowd is to open you mouth. Stephen teaches you that being as loud as the rest of the businesses vying for the attention of consumers is not necessarily the answer. The best way to stand out is to be unique. You can be very creative with your blog and as a result command the attention you need.Technology has truly advanced the way we do business and market them. The internet has open possibilities for expansion and increasing revenue that did not exist in the brick and mortar era. More and more businesses are turning to the virtual world to trade. Marketing strategies are continually evolving and now that blogging seems to be more prevalent and permanent, it is only a matter of time before we get with the program. Blogging itself has evolved from just text to interactive fonts. Its up to you to take advantage of the tremendous opportunity that it currently presents before a new method of promotion becomes available.My only concern about this book is that it was too focused on the money making possibilities and missed the mark in terms of qualitative benefits that blogging provides as well. This is the thing with 'how to' books, you need to strike a balance when presenting your views. Not everyone will be reading for the sole purpose of what the book promises so there should always be those bits that serves that niche.