Review: Review title: Web 2.0 and beyond establishing worldwide, brand-name supremacy.
Rating: 5 out of 5
Date: 11 15, 2013
Contained within the 98 pages of this book is the ultimate guide to establishing a brand name that will forever be etched into the collective consciousness of society if the tips provided in this book are followed correctly then your brand-name will become synonymous with whatever given market demographic you are trying to reach the value of Internet marketing in the modern business world should never and cannot be underestimated. Social media and the Internet have over the past two years, become capable of directly affecting a company's profit margin. Almost instantaneously thanks to social media, customers can now leave instant feedback and have their opinion heard by a global audience in a matter of seconds with just a few keystrokes never before in the history of commerce have the customer had such a direct impact on a company's production, marketing strategies or product line. The general public's opinion is now directly responsible for whether or not a given company is going to appear in the top 10 search results generated on any given search for that particular topic.Web 2.0 and beyond is the book that will provide a safety net for your global Internet marketing campaign and brand recognition and make sure that your company and/or organization does not go the way of the dodo. Modern society changes its opinion on a given product, positive or negative faster than a cheetah with an intercontinental ballistic missile strapped to its back so if your brand identity is not constantly evolving to understand and anticipate exactly what societies collective wants needs and desires are going to be. So that your brand will stay in the forefront of the consumer's mind than your profit margin is never going to increase the only way to make sure that your brand stays at the forefront of the collective consciousness is to take full advantage of the Internet marketing and social media campaign strategies for instant. The average person checks his or her e-mail. At least seven times a day. This means that a given company has a least seven opportunities to communicate with the customer either through a direct e-mail or an ad campaign that is seen on their given Internet providers website while they are downloading their messages and e-mail marketing campaign can generate thousands of new customer leads in a matter of seconds, and let's not forget the importance of social media outlets such as Facebook. People may check their e-mail seven times a day, but they are on their favorite social media outlets. Hundreds of times a day, even if it is only for a few seconds, this means that it is possible for a potential customer to see your company's message. Several hundred times a day, if not several thousand.This book is absolutely essential for learning the tips and tricks of establishing a social media marketing campaign, which is basically for all intents and purposes, an electronic word-of-mouth campaign that has become entrenched in the way society conducts commerce. Web 2.0 and beyond will show you how to turn even the smallest brand into a global powerhouse!!