Review: Salon Marketing Success Formula
Rating: 5 out of 5
Date: 06 29, 2014
I agree with the author, Kim Howells that the information found in this book is something the "Gurus" don't want salon owners to know.  I've watched numerous episodes of Tabatha's Salon Takeover  in which salon expert Tabatha Coffey helps struggling salon owners rescue their failing businesses.  Tabatha focus on the owner's reluctance to engage in their own business and personality conflicts with the staff simply because it creates good TV drama.  NO where in Tabatha's TV series do you see the valuable information presented in this book.Howells gives salon owners six easy steps to promote and grow their business. She starts by encouraging owners to work "ON" their business, not "IN" it.Each of the steps is laid out in an easy to understand manner with exact instruction on what to do and SAMPLES showing how to do it. You will also get access to her Marketing Tool Kit and to her Salon Owner's forum.Salon Marketing is a fast and easy read with loads of valuable information!