Review: A Must-Have On Every Copywriter's Bookshelf
Rating: 5 out of 5
Date: 06 7, 2014
Michael Masterson and John Forde cut right to the chase in this no-nonsense, story-textbook guide to the most beneficial (and lucrative) part of the sales letter - the lead. Full of things you can implement RIGHT NOW to boost your projects. It's a roadmap that answers the question, "How can I become a six-figure copywriter, and go to the top of the heap?" Read, digest, memorize and implement the examples and instructions, and you'll be on top of the heap quicker than you could ever imagine. It's like the keys to the (copywriting) Kingdom.