Review: Wake up call
Rating: 5 out of 5
Date: 01 22, 2013
This is a must read for everyone who uses mailing lists for promotion of products. In a clear way Mike clarifies several myths about the CAN-SPAM act, and then presents the rules for compliance. Even though it's US legislation, any business owner worldwide should read and understand this, unless you don't send emails to your customers.Most of the rules are common sense, but especially the information about affiliates can and will have enormous impact on the way you handle affiliates. Yes I'm shocked by the potential consequences...