Review: A Different and Better Way to Plan a New Business
Rating: 5 out of 5
Date: 06 24, 2013
Business Plans That WorkWhy Some Do and Most Don'tA Fresh, New Approach to Creating a Thriving BusinessCynthia Kocialski 2013eBook ISBN: 978-1-4675-7288-0Based on her many years of working with start-ups, Kocialski has provided a book for the top of reading lists by anyone wanting to start or improve a business.Anyone who has written a business plan (demanded by investors) knows the time, effort and headaches that creates. This author wants to stop that waste of resources. She knows successful small businesses are important to our economy.The author explains why business plans do not work. They're based on too many assumptions. She offers a `concept' plan that identifies the "assumptions, guesses, estimates, unknowns, and just plan made -up information that riddles the traditional business plan."Those starting a business need facts, not guesses. This book presents precise steps and important questions to consider for creating a concept plan, a clearer method thzn business plans.Kocialski recommends starting small with a new business, to allow for necessary experimenting and learning. She gives examples of businesses that succeeded on this likely slower path. With BUSINESS PLANS THAT WORK readers can wisely discover and turn assumptions about their business dreams into useable facts.A major assumption by entrepreneurs involves finding customers. This author gives suggestions for discovering who your customers are, what they need and what they want. Having factual information about customers can mean the difference between success and failure for a business.This well-written, easy-to-read volume is available as an e-book from amazon.com, as are four other business books by Kocialski.  Also, enjoy the fun cartoons included in the book.To contact the author Google for her blog URL.