Review: Hype, superficial, few details, bad advice
Rating: 2 out of 5
Date: 06 27, 2012
Hype: First, this is one of those self-praise/self-promotion ebooks that mostly seems designed to build an audience for future product pitches (ebooks, courses, etc.) from the author.Superficial, Few Details: The book offers lots of advice, some of it quite good, but absolutely doesn't provide the level of detail required by the "beginners" defined in the title as the target audience. Yes, there is some detail, and some folks might find this useful, provided that they're skeptical of the author's claims.Bad Advice: The author encourages us to work with one of the six "best" affiliate networks, which he identifies as ClickBank, E-Junkie, Commission Junction, ShareASale, Max Bounty, and Amazon. I'd score this at 50%, because three of these are dubious companies with bad reputations among experienced web publishers (ClickBank, E-Junkie, and MaxBounty). The list omits several other major affiliate networks, but I'd agree that the most obvious omissions are companies that I would never include in a "best" list.Basically, the advice in this book is to avoid the affiliate-marketing strategies that were popular in past years (including "niche sites"), and instead focus on a different strategy: "Find a Passion-Filled Niche." Huh?Like several other ebooks I've read recently, this book encourages us to focus on four "great" niches: health, wealth, and relationships, adding a fourth category called "passions." He acknowledges that these are viciously competitive niches. The  book guides us to promote companies selling ebooks and other downloadable offered through the more dubious of the "best" networks he mentions.I think the primary message of the book is that you're not going to profit unless you create and exploit an email list, after building a niche site and attracting traffic. To his credit, the author mentions the importance of original content, focus, and persistence, which are usually absent from most affiliate-program advice books. There's an array of other topics covered in a few paragraphs each, providing only a superficial overview.I think this ebook will prove to be a blueprint for failure for 99% of its target readers.