Review: A must read for any prospective start up
Rating: 5 out of 5
Date: 03 5, 2013
If you are thinking about starting a business, read this book, if you already have a business (or even a few already) read this book it will refresh your memory and get your focussed on where you need to go.This book is a thorough A-Z mind map for how to start, run, get funds for and optimise your business. Although the title says how to identify and fund your business. in reality the book is much more than that and takes a look at selecting businesses, how to identify weakness and strengths in yourself, how to obtain funding, busines planning, an analysis of whether you should proceed with a business and many more useful takeaways.The only thing I thought would be perhaps more useful is if it included case studies of business startups that raised a significant amount of capital. Having said that the methodology to get there is within the book and is quite thorough.Highly recommended.