Review: Comprehensive guide on reputation
Rating: 5 out of 5
Date: 01 24, 2014
"How To Use Your Reputation To Dominate Your Market" is a comprehensive how-to guide on managing your reputation as a business.With many new types of marketing (search-engine optimization, pay-per-click, etc), many businesses have neglected their reputation. This book aims to have the business re-take their reputation and turn it into a valuable asset through three easy steps. Wroblewski (the author) asserts that by taking control of the business' reputation, the business can drive in more quality customers than with other methods of marketing.Wroblewski's three steps toward taking control of your reputation, monitoring, management, and marketing, are laid out in a way that is easy to understand and implement. Wroblewski also explains how to deal with a bad reputation and provides examples (in the oil and burger industry) of how other companies dealt with the problem. The book is comprehensive yet succinct, which makes it easy to remember all of its points.I would recommend this book to any business looking to draw more customers and improve their image by managing their reputation.