Review: What's Working In The Real World
Rating: 5 out of 5
Date: 12 10, 2012
As a digital marketer myself, I am always keeping up to date with current books - and Kindle books are awesome when it comes to time-sensitive material such as marketing tactics. Tom's book "57 Hot Business Marketing Strategies" fits that bill, mentioning campaigns post hurricane Sandy. The book itself covers a slew of online and offline tactics that any business owner should consider.. from personal experience, many of the tactics are extremely low-cost to implement, proven effective, yet most business owners don't know about them. Tom provides case studies with each tactic, along with action steps that entrepreneurs should take next.So, great read. In many ways, it complements a book by Dan Kennedy and Jeff Slutsky ("No B.S. Grassroots Marketing"), talking about what works in the real world (as opposed to a make-belief listing of best-case scenarios).