Review: Thorough and complete guide that I used to develop a marketing plan
Rating: 5 out of 5
Date: 01 30, 2013
Launching a new business is a challenge in and of itself but doing so in today's market is even harder than it was in years past. I have been working on the business plan for my new business for the past few months but have not felt comfortable developing a marketing plan and niche marketing was something that I really knew nothing about. That is, until I read this book. Marketing has always been a weak area for me professionally but this book makes the information not only easy to understand but easy to implement! I have been able to use the information from the book to develop a marketing strategy that will address my specific market and allow me to successfully reach the customers that I am looking for!