Review: Full of up-to-date gems for both the novice and the pro
Rating: 5 out of 5
Date: 06 11, 2014
I attended a workshop with Penny over a decade ago when her legacy was having a number one book on Amazon. Later I hired her to promote my book, The Live Food Factor. With such past positive experience with her, I knew this book was bound to be excellent!I myself have had an Amazon bestseller, and give workshops on how to self publish and market a book. Nonetheless, I found this book much more up to date than my own class. The book demystifies how Amazon ranks books and also explains algorithm triggers, keywords, and the importance of book length, title, subtitle, and categories. What I especially found useful was how to promote the book by giving it for free for a few days, and how to follow up with prices that rise only gradually.The second part contains all you need to know about review solicitation—this is of EXTREME importance since reviews (number of reviews and average stars) on Amazon play a major role in how the book is ranked. Included is how to respond to a negative review, the power of giveaways, and the use of Goodreads.I found this book full of up-to-date gems for both the novice and a person like me who’s been in the book business for nearly eight years.Susan Schenck, award-winning author of The Live Food Factor: The Comprehensive Guide to the Ultimate Diet for Body, Mind, Spirit & PlanetandBeyond Broccoli, Creating a Biologically Balanced Diet When a Vegetarian Diet Doesn't WorkandExpats in Cuenca, Ecuador: The Magic & the MadnessandHealing a Midlife Crisis on El Camino de SantiagoandThe Quilotoa Loop: Ecuador’s Hidden Treasure