Review: A Very Helpful Book
Rating: 5 out of 5
Date: 06 8, 2013
I have read more than my fair share of books about copywriting in pursuit of the knowledge I need to write my own sales copy, but I have just never quite 'got it'. In this book the author has successfully broken down the process into, easy to understand, steps explaining not only the 'what', but also the 'why', using examples of the techniques being applied to make things more clear. A very helpful book if you need some copywriting guidance.