Review: Short and Sweet and Amazingly Helpful
Rating: 5 out of 5
Date: 01 20, 2014
There are a lot of people out there offering advice to writers and a lot of them really don't know what they're talking about. This book is the real deal. It starts off with some very basic concepts (the difference between "marketing" and "promotion" for example, but then it gets into what the author calls "the good stuff." And it is very good stuff indeed:  strategies for getting reviews (hint:  forget friends and family) and a link to a terrific article on using Pinterest. There's solid advice on crafting engaging tweets, maximizing your author page and more, more, more. This book will give you a short course in marketing that's more like a master class.