Review: Too Broad
Rating: 3 out of 5
Date: 01 1, 2013
When talking about social media for publishers, that's a really large topic.  Ms. Murray attempted to cover it without narrowing it down, but in doing so I think she stayed a little too broad.  While I understand that it's hard to get specific for publishers because there are so many types of publishers out there with different authors and subject matter there were too many generalizations to be of any use.  It would have been good to know if fiction books should start their social media marketing campaign with a website or a FB fan page.  Maybe non-fiction starts out better with the website and some guest blog posts in the topic?  I think most publishers understand by now that they have to use different messages in each area, but what types of messages those should be and where they should be started would have been more helpful.  This topic might have turned out better if it were Twitter for Publishers or Facebook for Publishers or something specific about each facet of social marketing.  As it is, I think it's just too general to really be useful.