Review: Compelling Reasons to Utilize Solo Ads
Rating: 5 out of 5
Date: 05 19, 2013
Over the years I have received dozens and dozens of solo ads.  I ignore some, read some and actually purchase from some."Solo ads are standalone advertorials that are published in established ezines that have a substantial following."  One of my ah ha moments of WHY I read the ads and sometimes make a purchase, is because they are sent from someone I trust and follow.  I regularly read their newsletters (ezines), so I almost automatically read the solo ads.My second ah ha moment was the information Dale Calvert gave about the "numbers game."  When you are in sales of ANY kind, there is a number.  In a nutshell ... if you take an action 100 times to get 5 results ... then taking that same action 1000 times will get you the result 50 times.  Taking the action 10,000 times will give you the result 500 times.In the book Calvert provides great example of how the numbers game works with Solo Ads.  It's a compelling reason to use them!The next best part of the book is Calvert's private list of places you can get solo ads. These newsletters have already been tested, so will make your job ten times easier.Great book for anyone in a networking business, or who wants to sell their products or services online.