Review: Excellent Book For Fresh Insight Into Succeeding In Business
Rating: 5 out of 5
Date: 05 8, 2013
An acquaintance recommended that I read "Business Plans That Work" and I'm glad I did. I've been successfully self employed for over 17 years and have read many books on starting and operating a business. This one has introduced fresh concepts that merge old school business ideas with the digital age we are currently living in.  The author, Cynthia Kocialski, shares insight into why traditional business plans hinder most start-ups and how to avoid the pit falls. She also gives easy to understand steps to follow when developing products, starting a business and presenting your ideas to potential customers and investors. This book is well written, easy to follow along with and filled with useful information about developing a structure for succeeding in business planning, marketing, sales and management.  Don't hesitate to purchase this book. Every page has something within that can be used by everyone who aspires to achieve higher levels of success in business.