Review: A Must Read for any Small Business Owner
Rating: 5 out of 5
Date: 07 5, 2014
12 Marketing Lessons for Entrepreneurs is a great guide to achieving success with your own business. Nowadays, many things are done online, and more people are opening their own businesses. The internet has made communication easy, and we have seen a growth in entrepreneurs who are responding to demands of their products. But the most important thing that any small business owner should realize is that the key to success is marketing. With the internet comes a flood of people who are selling the same product as you, and for competitive prices. Successful business owners are the ones that think outside of the box and offer something unique--whether it be cheaper price or a unique service.This book is perfect for the people who don't know where to start. I love how the guide is broken down into chapters that are titled by misconceptions that many people have about a small business. You just have to open to one chapter, read the title, and you will probably say to yourself, "Yes, that's what I think." But, when you read the chapter, you will realize how your thinking is flawed.The book teaches us many things, like how to get repeat business from the same customer, and how to realize your worth and contribution even in a competitive market. It's a useful tool. I own my own business, but this book reminded me of many marketing tricks that I had forgotten.I would recommend this book to anyone who is just starting his/her own business, and to people who just need some refreshing on concepts that they had forgotten. I'm hoping this author will produce another book with 12 more tips.