Review: A good review of the basics for beginners
Rating: 4 out of 5
Date: 12 5, 2012
`Marketing Online: Time to Market on the Internet' is a timely book about, well, internet marketing.  Aimed more at small business owners rather than larger, more established ones, this book highlights and explains the benefits of using the internet for marketing your business and growing your customer base.  It is easy enough for beginners to understand but with enough useful information for established businesses to benefit from, it is a great little introduction to the sometimes confusing world of internet marketing and social networking.As someone who never considered sites like Facebook or Pinterest to be anything more than a fun way to interact with my peers, I was fascinated and a little inspired by the information in the book.  I never really viewed these sites as a great way for small businesses to interact and grow, even though I am a `fan' of several businesses online!  For people like me, who don't have a business, it was an interesting read that helped me understand some of the techniques available to businesses today who are looking to get me as a customer.I enjoyed the advice on using a blog to further your business as well as the tips on marketing online without spending a lot of money.  I feel that this is a particularly useful bit of info for small businesses since they often have little or no money budgeted for marketing when they first get off the ground.  I personally know several people who run their own businesses, very successfully, and only use internet marketing to attract customers.  That, plus good word of mouth from their other customers, has provided them with a lot of success.If you are starting a business or have a business that is failing to thrive, this book could be a real blessing.  It could help you find ways you never considered to increase your number of customers and improve current customer satisfaction.  It could also help demystify some of the confusing terminology regarding internet marketing and social media so you feel comfortable using them as the tools that they are.While it certainly does not cover every single thing that there is to know about online marketing, it does cover a lot, and it is a great book for those just beginning to consider using the internet for marketing purposes.  It is also good for those looking to start a business and it offers some pretty good advice on how to determine what niche that you should go into.  It was a little short, but it was packed full of good information that will definitely benefit a lot of people.  I will be recommending it to my friends and I can't wait to see how it impacts their profits.