Review: Not Just The What, But The Why?
Rating: 5 out of 5
Date: 01 23, 2013
Not just another book on marketing your business and making money online! This book goes so much further than that.In addition to describing those things that businesses need to do (branding, upsells, bonuses etc)...the what, the author also explains in great detail how to go about appealling to the customer, grabbing their interest and triggering them to buy...the why?Grab this book for a new level of understanding of what makes buyers do what they do, and some great ideas to throw into your marketing mix.