Review: A powerful lesson in persuasion
Rating: 5 out of 5
Date: 09 29, 2012
Wow!Like another reviewer below, I wasn't sure what to expect.  I noticed in the preview that Author Blaine Pratt is a practitioner of Neuro-Linguistic Programming (NLP) and Hypnotherapy.  I'm somewhat familiar with these, as they are somewhat related to the broader self-improvement field of which I'm a big fan.  So I though, given the use of the word "hypnotic" in the title, that we would be going down those roads.Well, not really, but sort of.  Pratt discusses the power of language, and particularly metaphors - one of my favorite language tools - in getting people to come around to your way of thinking.He discusses the science, history, and "magic" of the metaphor, comparing it to a sort of "verbal voodoo doll".  By the end of the book, I had some really good background and context around a tool that I use daily in my business interactions.If you have occasion to try to persuade people to your way of thinking (don't we all have at least occasion to do this?) then get this book and learn more about this powerful language tool.