Review: Good basic and up-to-date information
Rating: 4 out of 5
Date: 12 3, 2013
As most authors know, making Kindle books available free through KDP Select no longer has the powerful marketing effect it did a year ago. In this book, Scott explores whether free still has a place in a marketing plan, or whether pricing books at 99 cents is a better strategy.He starts by examining the four essential metrics he believes all authors should track (including sales and reviews), then discusses five pricing strategies:#1 – Free Book Launch#2 – $.99 Book Launch#3 – Free Pulse#4 – $.99 Pulse#5 – Perma-FreeScott then offers an eight-point strategy to developing an author platform and marketing ebooks. This isn’t new information, but it’s presented well and appears accurate (which is more than I can say for some of the marketing books I’ve read). Useful information, but covered in more depth in other books.It's around fifty pages, and currently costs less than a dollar. For that price, I think the book represents good value for money, and is worth reading.