Review: Robert D. Smith teaches what branding is, why it's important, and how to grow it in the fewest words ever.
Rating: 5 out of 5
Date: 02 24, 2014
The Robert D has a way with telling things how they are in the shortest amount of sentences possible.  I know when I read one of his books that while the reading will be easy, the learning curve will be steep!I come away from "No Brand is an Island," committed to my work with a better understanding of what I need to do to differentiate my creative company in the marketplace.He explains the why behind the importance of branding than goes right into the "how."One of my favorite parts of the book is Chapter 6, "Assemble Your Train." I learned the importance of a team, how to build a team with unconventional methods, and how to have a long term view of my team.  Plus, the graphics are great (I'm with a visual learner).