Review: A Good Starting Point!
Rating: 5 out of 5
Date: 02 21, 2013
According to the Chartered Institute of Marketing "marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably". When it comes to online marketing the definition still stands with the exception that it is done using the web. Online marketing has the potential to give you maximum customer reach and quick direct impact.Online marketing has been proven to be more effective than traditional Marketing. That being said, it means nothing if you have a business and don't know the first thing about marketing online. In the past 'Selling' has been confused for Marketing. Once you are aware of the difference then you are one step closer to being able to market effectively. It's not enough just knowing the definitions, you have to know how to apply it or execute the process.Stephen has written a very basic and helpful guide to marketing your business online. It is a beginners guide and by far not extensive. This is the book that will help the young and inexperienced business owner learn how to use the internet to their advantage. He introduces the reader to Social Media marketing and explains how it can be used to grow your business.This is the kind of book you want to read when you are in search of results. Stephen write from an expert point of view and the accuracy is impeccable. The book is very practical and anyone reading can get a sense of what to do next. Blogging is one of the latest trends in promoting businesses, ideas, good, services and a number of other things online. I appreciated how well Stephen dealt with this part.I believe the information was very useful and feasible. In this highly digitized age, if you have a business and it does not have an online presence, it is very difficult to be noticed. The brick and mortar era is in the past. People are doing almost everything online. New business owners can put Stephen's advice to use and start seeing results right away.I would highly recommend this book simply because I feel it is a necessity.