Review: Cutting-edge advice on how small- and medium-size foreign companies can enter China’s online market
Rating: 5 out of 5
Date: 03 19, 2014
I believe this book is a must read for all Western business owners seeking to expand in China. It provides a very detailed and up-to-date overview of the Chinese e-commerce environment along with very useful, practical information that I haven’t found in other related books so far. The author is also very inspiring.  The book helped me expand my knowledge of the Chinese online market and I recommend it to people who are unfamiliar with China and who feel unsure about which steps to follow to enter this chaotic market.