Review: A great tool for any business
Rating: 4 out of 5
Date: 12 4, 2012
`Blogging' by Stephen Williams is a departure from his usual offerings.  I have read several of his books on relationships and health and enjoyed them a lot.  This subject is a little different but I have to say it is one of my favorites.  Williams offers some great advice to those who may already have a small business but who wants to increase their target audience and improve their business.  Blogging has become the best kept secret tool of many successful businesses who understand the impact that social media has on business today.Blogging is not just for the individual looking to speak to the world online.  Most people don't realize the benefits of having a blog if you are a business.  It makes good sense because the reason most people go online is to find information, products, or services, and by landing on a good, informative blog they will be much more likely to use the business that owns the blog.I love the scope that this book has covered by including small businesses and individuals, and I think it is great the way that the author makes this subject easy to understand.  Anyone could pick this book up and read it, then build an effective blog that maximizes their income potential.  This book is priceless for those looking to boost traffic and sales through their site by adding a blog.  It even gives a little motivational advice on persevering when your business is not doing as well as you would have hoped.I know that social media marketing is a term that can be daunting to a lot of small business owners, but the author really breaks it down and makes it easy to understand, even if you don't have a lot of internet and blogging experience.  Even those who are clueless about web building are going to benefit since there are so many `ready-made' types of blog sites available, and many websites now offer the addition of a blog to your existing site.I know someone who will benefit from this book, and I definitely will be sharing it.  Their business is just starting out, and they are struggling to reach the intended audience.  I think if they used blogging to boost their social presence they would see sales skyrocket.  It has also encouraged me to consider my own blog to promote my own business, although I am only a part time business person at present.My only bone to pick with this book is the title.  I don't feel that blogging is the `in' thing; I feel that it is just good common sense to offer an extra level of online presence to your business so your customers get more for their money.