Review: Anbu Rayappan shares the secrets of success in packaging a book
Rating: 5 out of 5
Date: 04 11, 2013
Part of the pleasure of reading Anbu Rayappan's extraordinarily useful guide on the successful way in which you package your book is that he speaks in such a straight forward manner and lays out every concept with multiple examples. This little book is so full of well-considered ideas and planned out methods that are directed at making the book you have just written jump off the shelf into the eager hands of buyers that it is tempting in a review to share his gimmicks (gimmicks is a useful and flattering word in this business!). Suffice it to say that listing some of the topics will give the potential reader an idea of how strong is the information within.Rayappan's book title is actually one of the best examples of successful thoughts on how to market your own book.  Read it carefully: TITLES & COVERS THAT SELL - HOW TO CREATE A KILLER TITLE AND CAPTIVATING COVER TO MAXIMIZE YOUR BOOK SALES. Now if you bought this book he has proved many of his idea selling points.  Let's look at a few of the topics covered:The Title should be short, concise, and the font as large as possible - this gives it what real estate brokers call `street appeal' or `yard appeal'.Equally important is the Subtitle that should be chosen to explain the benefits of the book's contents to the customer -  BUT keep it short.Titles for non-fiction books - consider `how to' or `testimonial' titles and include a question or a time factor involved.Titles for fiction - the shorter the better and try to find a key word that gels your plot line - the use of shock or thought provoking statements seduces the customer.Mention the features and benefits of reading your book BUT don't make promises you can't keep. Come up with a unique selling proposition.Rayappan helps us find out the magical words that make individuals act and informs us what colors mean and the reaction they cause with the customer.And finally the author gives specific examples on how to chose the design or art of your cover and where to find the resources for this.Now, for the specifics of each of this briefly described ingredients you have to buy Anbu Rayappan's excellent book.  It is a fine investment in your success as a writer.  Grady Harp, April 13