Review: A must read for all entrepreneurs interested in China
Rating: 5 out of 5
Date: 03 20, 2014
I find this book is a great read and I highly recommend it to anybody who plans to do business in China. If you plan to be or currently are an entrepreneur or if you are simply an expat in China considering to start a business online, this is a book you will learn a lot from.Danai Krokou presents all the options of entry available to foreign SMEs and points you towards different directions according to your company’s specific needs and objectives.What I found really interesting is that the focus is on entrepreneurs and start-up businesses interested in China but the information applies to almost any business situation in China.The book is divided into several chapters, each describing a particular aspect of Chinese e-commerce. I really appreciated the consumer behavior chapter as well as the detailed explanation on how to create a China-based e-commerce website and the final recommendations. It is a very good book on doing business in China, partly because it's an easy read but mostly because the author really hits on key points very succinctly.