Review: A really helpful book for people with mailing lists, and others
Rating: 5 out of 5
Date: 02 8, 2013
I occasionally send out messages to my two mailing lists, yet I am always worried that maybe I will "bother" people. True, all of them freely gave me their email addresses through my sites, but suppose somebody forgot about that, and thinks that I am spamming them?That's why this book attracted my attention: I wanted to know just what the legal and acceptable guidelines are. And "Understanding CAN-spam" does a pretty good job of explaining everything in clear terms that anyone can understand.The part I especially thought was useful, and helpful, was the section on "Seven Rules for full compliance". If you follow these rules, you can be sure that you are in no way violating anybody's rights.All in all, I'd say this book should be read by anyone who has an email list, or by anyone is thinking of building one. Yet it will also be enlightening for others: people who receive a lot of email, for it will show you just what your rights are, and what marketers can justly be reported for spamming.Clearly and concisely written, and very informative: five stars.