Review: Excellent resource for getting your business established on Facebook and making the most of the tools on the site
Rating: 5 out of 5
Date: 11 30, 2012
As a consultant, one of the questions my clients always ask me is: "Should my business have a Facebook page?".  Honestly, it is a question that I usually avoid answering in large part because I personally have never been very clear on how to utilize Facebook effectively to market a business.  Even my own consulting business doesn't have a Facebook page!  I recently read on WSJ that after the site went public it made a lot of changes that made it easier to market and advertise, but it wasn't until I found this book that I really figured out exactly what a valuable tool Facebook can be for a business.  For the first time, I see the value in companies having an active Facebook presence and using the site to market their services and products.  This book has been a hugely beneficial tool for me because it has allowed me to shore up my knowledge of how to make the most of the site so that I can better advise my clients.  I like how it walks you through the benefits of each of Facebook's marketing tools and gives you clear instructions on how to activate, monitor and evaluate them.  If you are new to Facebook, building a Facebook page for your business or looking to make your Facebook marketing more robust, this is a must read.