Review: Rave review for good reviews...!
Rating: 4 out of 5
Date: 08 9, 2013
I found this work to be straight-forward, clear, and accurate.  It offers newbies and veteran authors alike some well-needed insight into the hows and whys of reviewing.Theo begins by telling us how reviewers think and what they want. He also explains very thoroughly, the process and rules for playing the reviewing game on Amazon.  He explains what kinds of reviewers there are and how each one can be expected to react to a review request--or which ones you should never approach at all.  Even the Amazon reviewer analytically tool and how they use it is explained. Also helpful is the way he explains how an author can contact reviewers.This work is also very helpful to reviewers.  Theo has taken years of experience reviewing, analyzed every aspect of the "game" and explained the rules in simple, well-organized narration.  A must read for both authors and reviewers.