Review: An Overview of Internet Strategy
Rating: 3 out of 5
Date: 09 20, 2013
For the price it is a very useful article. But it is merely an introduction and overview of the topics and the reader will need to go to other references to implement the entire package.  The book makes a good case for developing a good internet marketing strategy that integrates with traditional marketing methods.I recommend this book to a novice who is trying to write a market plan for their business that will include an internet strategy.  I feel that the title is misleading. No where is there an explanation of how this strategy could generate six figures. Nor was I sure if the cost of establishing such a program would cost six figures.  Certainly the topics covered here require a lot of time and effort and do not produce overnight results. There is no quantifier that guides the reader to the best strategies for a particular business. Again, for the price it was worth the dollar.