Review: Last Word on Internet Selling
Rating: 5 out of 5
Date: 05 22, 2011
Anyone selling products or services online knows how complex the job is. It is a crowded market out there, with rules and tools of the game changing very fast. There is no guarantee for success, unless one masters the tricks of the trade and catches up with the latest trends in the web world. There is no chance here for the uninitiated.James Dillehay has undergone all these since he joined the bandwagon in 1984. He has continued to hone his skills in the area as a researcher, guerrilla marketing guru and author, while weaving his handcrafted items and selling them  online very successfully. He has more than fifty websites showcasing his crafts. A potential seller of artifacts online is bound to feel secure in the hands of such an experienced and practical trainer.Dillehay has organized his book very scientifically into parts. While one part offers a comprehensive list of places to promote and sell crafts online, the other part shows how to organize all the possible marketing venues into a manageable system.  There is a storehouse of information and guidance on both the fronts, in fact more than 500 killer ideas.One thing I specially liked about the book is the inclusion of a very innovative `Marketing Calendar' which provides a semblance of order in the chaotic world for the of internet marketing. It also gives a roadmap for future for the seller.The discussion on the practical uses of popular social marketing is an eye opener for the new entrant in the trade. The use of social marketing in ecommerce can only be ignored at one's peril. The book also delves deep into the world of Search Engine Optimization (SEO) skills which are now sure tools of success in internet selling.The book contains comprehensive guidelines on internet marketing in general and info on crafts marketing in particular. The utmost care the author has taken in reminding about small but essential facets of business such as business etiquettes, free publicity, and offline advertisement are praiseworthy.I found the book as the last word on online selling of handicrafts, and a very useful guide for any type of e-commerce at the present times.Highly recommended.