Review: Excellent Resource for SEO Newbies
Rating: 4 out of 5
Date: 04 8, 2014
I've always thought that SEO had to be super complex and confusing.  Thankfully, while researching the topic further, I came across this wonderful book.The author clearly has a great deal of experience and he does an amazing job of breaking down a potentially overwhelming topic and making it accessible to the layperson, step by step.I've just gotten started with Google Analytics and the author helped me understand just how much more I can get from the system if I use it correctly.  For instance, I had no idea that it can track whether any of the traffic to my site is coming from my social media accounts!  That alone was worth the price of the book for me.I also really appreciated how the author clearly defined White-Hat and Gray-Hat techniques and discussed the implications involved with the Gray-Hat methods.  Those of us who are SEO newbies might not understand why something is considered Gray-Hat versus White-Hat and without the author's help I may have inadvertently made a SEO mistake that really would have hurt me.This book has proved to be just what I needed to give me all the information I need without being overwhelming.  I definitely recommend it to any SEO newbie.