Review: Excellent Conceptual and Practical Advice for Sales!
Rating: 5 out of 5
Date: 07 18, 2013
As someone who has taught children, studied psychology and also done a fair amount of sales, I found this book to be both fascinating and insightful. I enjoyed how the book focuses on the power of words and impressions to motivate people, as opposed to the product itself, and I've found this to be true in my life as well. Whether it's a critical language point or a physical product, giving your customer the context in the form of a story really does allow you to capture a person's attention and lead them to new understanding. I know when I've been successful, this is exactly what I've done, and I think the book does an excellent job of breaking that process down into practical steps you can apply without having to rely exclusively on intuition.The book is clearly written with good use of images to illustrate concepts as well as a wealth of resources to help further your understanding of key ideas. Beyond concepts, this book also gives lots of practical advice on how to market your product effectively, especially in regards to creating a strong and lasting online impression. Lastly, the book offers a wealth of excellent techniques on how to motivate potential customers to take action now. Getting a person from interest to buying is one of the hardest things for me, and I'm definitely going to start using the techniques in this book to meet and exceed my personal sales goals. In short, this is an excellent guide to improving your sales, whatever your field! I highly recommend it!