Review: Excellent material with outstanding examples. Well worth the price!
Rating: 5 out of 5
Date: 01 25, 2014
I’m an experienced advertising copywriter and copy chief who has taught advertising at the college level. I bought this book because I’ve always had a big interest in 5-sensing advertising copy to make it come alive and maintain a reader’s interest. I wanted to see how the author approached this same issue in writing fiction. I was pleasantly surprised by the many different takes the author has on this topic. I learned a great deal in just over 60 pages. I felt the information was well worth the price and I immediately bought the second book in the series. This is saying something because $2.99 is at the top end of a 65 page craft book price. If Book II is just as good as book I, I will be more than delighted. I will also immediately buy book III.As good as the theory in the book is, it is the outstanding examples from other authors that makes the book such a valuable learning experience. Some of my favorite authors are cited in this book and yet this was the first time I appreciated why I so enjoyed the authors’ writing. I can’t wait to start book II which I will do tonight when I get home from the office. I give this work my highest craft recommendation. 5-stars!