Review: Covers the scope of internet advertising
Rating: 5 out of 5
Date: 01 18, 2013
If you've decided to spend money on internet advertising but are unsure where to step into the market then this is the perfect introduction.  It covers types of advertising, targeting, metrics, affiliate advertising, and gets in depth with Google Adwords, which is probably where you'll start your campaign.  It also thankfully covers Facebook's newly introduced "promote" ad offering which I think shows promise.  It gets most in depth with Google offerings, including YouTube, but is overall an excellent introduction if you are looking for where to start your campaign.