Review: The knowledge shared by Babs Hightower really shines in this book.
Rating: 4 out of 5
Date: 12 9, 2013
The knowledge shared by Babs Hightower really shines in this book. Her lengthy resume in the field of Public Relations began in 2000 when she began helping authors. She own Babs Book Bistro - a book review blog, worked her way up to Public Relations Director over the Scandalous Imprint of Entangled Publishing and is also the publicist for World Castle Publishing.Ms. Hightower's insider knowledge of how and when a publicist and public relations is needed comes from working within the public relations community for a number of years . . . and Babs is also a published author herself!Had Public Relations for Authors been available [to me] when I first began blogging and promotion authors on social media, nearly two years ago, my leisure pursuit of blogging would have been much easier!Babs answers questions beginning with how public relations works in bookselling and also lays out a basic publicity plan and media kit. She emphasizes throughout her book the obvious fact that "Books do not sell themselves; they need help and a push." Surprisingly, Babs also stresses that during book tours, when you are asked to provide something as a giveaway, "DO NOT give away your book for the prize. You want people to buy your book, not give it away for free."I know I will be keeping this gem nearby as a public relations guideline that will help me in my wanderings to assist authors getting public attention for their latest writing endeavor.~Patricia, Room With Books~ December 9, 2013