Review: Compact and efficient look at modern marketing techniques.
Rating: 5 out of 5
Date: 04 30, 2014
The compact and efficient look at modern marketing techniques. A good introduction to the most important areas of marketing including social media networking and the utter importance of having a great website. Towards the end of the book it also has a look at the more traditional methods of exposure for a company including local media advertising which has become competitively priced thanks to the massive competition from the Internet.