Review: Exceeded my expectations
Rating: 5 out of 5
Date: 05 31, 2013
I love the fact that Steve Scott puts his information into eBooks.  They are relatively short, but packed with relevant information.  This new book on email marketing is particularly good.  Filled to the brim with how-to instructions, personal insight and many links to additional info, this book is one I will definitely be referring back to frequently.Email marketing is a more complex system than I had guessed.  Steve breaks things down into pieces for us to follow.  He looks at email marketing from the views of three different marketing styles: Pure Profit, Authority and Hybrid.  He points out that you need to identify your style/strategy before starting a list and then tells you how to pick one.  He also explains the importance of your "lead magnet" (free content) as an incentive to get people to subscribe.There is much more information than I can touch on in a review.  This book exceeded my expectations and I recommend it to readers who want to learn more about internet marketing.