Review: Business Health Check!
Rating: 5 out of 5
Date: 10 3, 2012
The 15 step health check is more than just a marketing health check, but a business health check!As I was reading this book, I started thinking that these are the questions and strategies that any business should focus on.Starting with the customer focus and moving into reaching those customers with the right message through stories and brand, I was reminded of the most important concepts in business.I particularly enjoyed the fact that these concepts were communicated concisely and effectively!