Review: To Take The Plunge Or Not
Rating: 5 out of 5
Date: 12 6, 2013
Scott's book is packed with some good advice which can get youoff dead center and moving in the right direction. For instance, headvises budding entrepreneurs to surround themselves with successfulpeople who can point you in the right direction to facilitate getting things done.The author reminds businesses to develop a customer orientationwhich requires SATISFYING REAL NEEDS and not just what you wantto sell them. Following from that is advice to spend some quality timeand effort on product distribution and marketing. A corollary is to putyour product where the target market can evaluate and buy it.Lastly, a product on its face must be simple enough to explain so thatpotential customers can make an easy decision to buy.The author concludes by disclosing where he can be accessedon twitter.  i.e. twitter dot com/ media mentorsUnplugged can be very helpful in getting the all-important focus forbudding entrepreneurs who finally make the proverbial plunge toopen a business of their own.