Review: Delivers a one, two punch
Rating: 4 out of 5
Date: 05 6, 2013
I'm new to Marketing. I've run the gamut in an administrative capacity, but there's always been a Marketing Department or a Marketing person to go to and now there isn't. Now...it's me. When I came across Michael Rogan's Email Marketing That Doesn't Suck, I got that first vibe of the one-two punch and out of curiousity and a little desperation, I began to read. Like the review title implies, his voice lends itself to that of a friend letting you in on a secret. A secret that friend is so excited about that even written, the words seems to tumble over themselves. I can almost see Mr. Rogan gesturing as he goes through some of the steps. The book is a little on the long side and some things seem obvious, but then what's that saying about can't see the forest for the trees? If you're looking for some good tips and tricks to get you started if you're a novice to the email marketing world or if your a veteran marketer, there's a little something for everyone.