Wow, it actually tastes good!
The ON Whey Isolate (in the soft packaging) is no longer available for some reason, so I had to find a replacement.  Remembering how hard it is to find protein shake that won't make you want to vomit, I didn't have much hope for the Hydro Whey.  But it tastes better than OK, and I think I could drink it casually without focusing on the taste.  I tried some 'flavorless' whey concentrate and it was terrible.  It had the aftertaste of ice cream but in an overpowering way that made me return it.  Any way, I just tried the Hydro Whey Chocolate and I have no reservations recommending it for the taste.  It is expensive but if you have to drink it frequently, it's worth it.  I'm glad I found a protein shake that I can stomach.  Highly recommended.
Rating: 5 stars