The shoehorns are quite sturdy, definitely not too flexible imho
At $12.75 these sounded a bit pricey, especially for something that used to be given free with a shoe purchase (albeit a much shorter version). But the other shoehorns were at least as expensive (one was $50!), so I ordered a pair, figuring I'd give someone the extra. As it turned out I'm using both daily. I keep one in my bedroom and a second in my mudroom where I frequently change footwear. The shoehorns are quite sturdy, definitely not too flexible imho, and the length makes it easy to insert my feet without kneeling. And I don't have to loosen shoelaces quite as much in order to insert my feet. All in all I'm quite happy with the purchase.
Rating: 5 stars