Expensive but great
I used to pack my suitcases with their washing up liquid and laundry detergent every time I went to England and bring it home because I was so in love with the smell!!<br /><br /> $20 for laundry detergent is crazy but I love the smell on my clothes and it's great in hard water..... We live by the shore in CT and hard water is a fact of life.  If you can afford it, buy it.  Otherwise you can fly to London and buy some for yourself and bring it home.  Then it will only cost you about $150/ a bottle for ten.  :-)
Rating: 5 stars