It's kinda miraculous.
This spray starts out stiff.  The first time I tried it I thought "Oh no - too much for me", but I was running out the door, and had to go with it.  10 minutes later the stiffness was gone, but the VOLUME stayed all day long.  I like a naturally messy look, not at all 'done' and this hairspray works for me.  I also LOVE the dry shampoo, which is weirdly a foam (?) but amazingly efficient with no residue - FYI.
Rating: 5 stars