Very hot, no longer cools - definitely doesn’t freeze!
The original formula brought a cooling sensation and helped my pain, and I preferred it over BioFreeze. This new formulation burns my skin, but doesn’t do much for the pain. There is an uncomfortable burning that seems to just be skin deep, but there is no penetrating warmth or cooling.  Actually, there is no cooling sensation at all. It should not have Freeze in the name. Zim’s Unpleasant Surface Burn is more accurate. I’ve since begun using BioFreeze Professional. I recommend trying that if you don’t like this new formulation. However, if you like hot muscle ointments, then this one stings more than Tiger Balm Red 🔥
Rating: 2 stars