It works great! However,
I thought I'd give this a try after seeing how much popularity it gained.<br /><br />Pros: You do not need to use as much makeup as you would use with the beauty blender, because this is silicone and it does not absorb makeup. Another good thing is that it is easy to clean. It works amazing for contouring; the darker and lighter colors blend easily.  The finish look is smooth.<br /><br />Cons: It is somewhat difficult to blend around the eye, and lip area. It does not feel like the makeup stays on your skin, it feels like the foundation doesn't really blend on the skin too well (it feels like you're smearing the foundation, rather than blending it evenly on skin.)<br /><br />Overall, very innovative product. However, don't toss out that Beauty Blender, it helps to keep it handy!
Rating: 4 stars