More than a gimmick, it saves frustration
I use this on a red car and I really like it.  It is a good wax overall but what I particularly like it how it dries.  If you get this into a space where it is very difficult to get out, it does not bother you like wax that dries white on your red car. It dries red and is innofensive if you cant get it out of a crevice.  Colored wax is supposed to be a gimmick but it actually does help detail a car out perfectly.  It does not do a whole lot to bring color back to your car but it has a little effect.
Rating: 5 stars