Not just a gimmick
I was a little slow to purchase a silicone makeup sponge. I didn't want to buy it just because everyone else had one, but as a professional, i was intrigued by how clean it is and also not wasting product inside a sponge. I thought it would sort of smear the makeup on, but boy was I wrong. This sponge (I haven't tried any others) gives a flawless airbrushed finish even better than a typical puffy sponge would with 1/3 of the product. Application was so quick and even- I love this.
Rating: 5 stars