LOVE IT!
I was surprised to read the two (one was a duplicate) unfavorable reviews... we love this toothpaste. It has everything - cleaning, whitening, and sensitivity. We only use a small amount - most people use too much toothpaste, and it does have a strong flavor if you load your brush. As for the person who had sores in her mouth, that cannot possibly have anything to do with the toothpaste. If you use the recommended amount, the taste is fine - and I'm sensitive to strong flavors.<br /><br />I like the wide cap, so you can sit the tube on a cabinet shelf, upside down. It takes up a lot less space in your medicine cabinet that way.
Rating: 5 stars