Like most other toothpastes. Not the best for sensitive teeth.
I received a free sample of this toothpaste through Smiley360. I saw it mentioned sensitivity on the package and was glad to try it because I have very sensitive teeth and gums. The toothpaste DID burn my mouth similar to most other regular toothpastes. I use other sensitive toothpaste and it is much milder than normal, this toothpaste did not QUITE fit that bill. So this is not the best way to go if you're like me, but if you don't need sensitive toothpaste, then I'm sure this is fine.
Rating: 3 stars