Tried & true basic soap
Obviously I'm a fan of this soap, since I bought the 12 pack. This isn't a fancy or luxurious soap. It's a basic white lemon-scented puck in a cheap cardboard box. For reference, I'm a woman that shaves daily, and I live in a city with hard water. I shave in the shower, so I drop the puck into my enameled metal mug, set my brush on top, fill with hot water & let it soak for 5-15 minutes while I brush my teeth & do other stuff, until I'm ready to shave. Pour the water off, shake off the brush and go to town. I load the brush & skin lather. I get billows of slick lather, and this soap doesn't irritate my skin or dry it out. If you want to make a thicker lather, or if you've had trouble with Williams lather dissipating, try adding a tiny squirt (like 1/2 tsp.) of Dr. Bronner's liquid shave soap (the lemongrass lime compliments the Williams scent nicely) on top of your Williams puck & lather away. I don't care for Dr. Bronner's shave soap as a standalone product, but in trying to finish off my tube discovered this trick and I believe it does help stabilize the Williams lather. I also think Williams benefits greatly from a stiffer boar brush. I've actually had great luck with some of my cheapest, stiffest Burma Shave brushes. Williams is affordable, doesn't irritate my skin, and does what I need it to. I go through this faster than a man would, so I'm not sure how long this 12 pack will last me, but I will be repurchasing whenever I run out.
Rating: 5 stars