If you enjoy the taste of Vicks vapor rub, you will enjoy this toothpaste.
Does this toothpaste contain a lot of beneficial ingredients? Yes. Is it a delightful minty experience that one has grown to expect from a toothpaste? No, it is not. The taste of the clay that is one of the top ingredients may have been ok, if it were only combined with peppermint oil, but the combination of peppermint oil, tea tree oil, and rosemary oil, made the flavor more akin to the taste of vapor rub. I only used it once.  I admittedly gaged at a couple of points of the process. My teeth feel fine. My mouth feels clean enough, but that flavor is an experience I don’t wish to repeat. If you are at all sensitive to flavors, just don’t do it.
Rating: 2 stars