Fair price and a good cleansing and conditioning shampoo, not for everyone, don't recommend with children, or allergic.
The odor takes a bit of getting used to, but all the aloes, oils, extracts and especially the activated charcoal, which since it's listed first meaning it's the most prevalent ingredient, do a nice job of cleaning and conditioning the hair.  I have to use a dermatologist prescribe shampoo to take help take care of a scalp skin condition, and I like to follow it up with something, but my dandruff shampoo is a bit harsh for use after that.  This is milder than you'd think and contains a number of things that act as a conditioner.  Activated charcoal is often used with pets, and sometimes humans to negate and get rid of poison if swallowed.  It works equally well as an outside purifier, often you find it in those Brita or other water purifying pitchers because of the cleansing effects.<br /><br />This shampoo is gray and smells very much like medicine, but not as bad as lye soap, and the natural barks and other substances give some temper to the smell, it's no worse than a strong anti-dandruff shampoo, but milder and better for your hair.  I think this would work better than my swim shampoo to take out the stiffness and effect of pool chlorine as well, so I'll try it next time I go swimming at a hotel. The cost is no bargain, but on the other hand, it's not much more than many dandruff shampoos.  From what I can see a little goes a long way.  It didn't bother me, but there is a caution that you might be allergic to one of many ingredients, there are about 25 of them listed, and a very diverse list of natural substances, so a bit of testing should be in order.  Although it seemed mild to me, it cautions about getting in open sores or your eyes.  If you have lice or other conditions make sure the scalp is headed before using.  I recommend this because it worked for me, and is worth trying.  Almost all organic compounds and free from petroleum distillates, glycol, and other unnatural compounds.
Rating: 4 stars