NOT pure whey "isolate" it's a BLEND! Shame on U!
I am surprised no one before me said anything, but PULEEZ folks...this is NOT pure whey isolate!!!<br /><br />I usually purchase my pure whey isolate from Nutrition Express...and it IS pure 100% isolate...you can see the difference in color immediately. Pure isolate is almost white and very feathery, light powder.<br /><br />This stuff that I bought, thinking it was ISOLATE as they advertised, is yellow in color and the label says it's a blend of whey concentrate AND isolate.<br /><br />So, it's FALSE and misleading advertising to call it whey isolate!<br /><br />Shame on Amazon!!!! And, certainly a black mark on the honesty of the Elite brand.<br /><br />There's a BIG difference between the Nutrition Express 100% isolate, which I LOVE, and this blended whey product.<br /><br />I've been using whey for 5 years as my primary source of protein, and this Elite powder is full of bells and whistles (extra flavoring, artificial flavorings, extra sweet)...but when it comes down to the most important part...the isolate...they're scamming the consumers by their false advertising and selling you cheaper CONCENTRATE instead of 100% isolate.
Rating: 1 stars