this is definitely a great flat iron and I'll keep it as a back-up ...
For the price, this is definitely a great flat iron and I'll keep it as a back-up until my budget allows for a higher priced item. It heats up very quickly and keeps temperature well, is light-weight, and I LOVE the larger size of the plates. There is one design flaw, however, that makes the device...annoying. The power button is EXACTLY where one would hold the device, and this results in consistently pressing the button which changes the temp. A design to lock the temperature or even moving the button would make for a far better device. If you're someone who's had experience with higher-end flat irons, I would also say don't expect high quality plates. These are definitely not the cheap brushed metal type that tugs the hair, but is also far from the nice plates you might find on a chi or salon flat iron, but it's a new material I haven't used before that definitely lets the hair glide through. With flaws and all, I'm still very happy!<br /><br />Update: I've used this hair straightener for a few months now and I'm ready to move on. The button is just inexcusable--no matter what you do, you'll be left turning the thing off accidentally and on when you finally notice, the entire time. The plates also don't grab hair like they should--too much grab is damaging, but these plates feel as if the hair slips out and creates frizz.
Rating: 1 stars