Pretty good!
The length is somewhere between 31 1/2 inches to 31 3/4 inches. It's not a bad length, but is a bit on the shorter side. The handles are very easy to grip, and don't slip when in the bath or shower. The different areas for scrubbing work very well and are easy to rinse out after bathing. The other side of the scrubber is very bumpy, feels like it works well for massaging the skin, making it feel rejuvenated.  I would recommend if one doesn't necessarily need the longest back scrubber.
Rating: 4 stars