I am very happy with it and will purchase it again.
The best traditional type toothpaste I've ever used.  I concur with other users who say that it lasts longer than you might think.  this little tube has already lasted me one month, and I'm not quite half way through it.<br /><br />I no longer have any problems with sensitivity at all.<br />My teeth feel strong and clean.<br />I seem to have much less plaque near the gum line.<br />It does seem to slowly and gently whiten the teeth over time, no magic, it is subtle.<br />I feel it is much more gentle on my mouth tissues than regular toothpaste.  No irritation, sores, or peeling like I get with most toothpastes.<br />It doesn't do much toward bad breath, it has a gentle mint flavor and doesn't kill germs like a strong chemical toothpaste does.  but I can always find other products to meet that need.<br /><br />I am very happy with it, and will  purchase it again.  Just be aware, since it ships from Japan, it took several weeks to get here. It can't be avoided since it isn't labeled for sale in the US, but just be aware.  It will take time to arrive.
Rating: 5 stars