High cost for a low price item
You could, hands down, make this yourself.  I'm not sure why it has peppermint oil in it unless the gum ingredient gives it a funny smell.  Chemically sensitive people would most likely not be able to use this because of the peppermint oil.  The price point is too high and the applicator could be confused with chapstick.  Making it thinner and smaller would probably make sense.
Rating: 3 stars