Been wearing it all day everyday for a year and it still looks good!
This bracelet has been great for my son!  It has been invaluable for him to wear to afterschool, church, summer camps, and for sleepovers to remind adults to check ingredients or to just not give him food that he didn't bring.  The bright colored bracelet and customizable charms are attention grabbers and durable.  It must be comfortable enough because after taking it off at night for the first year my 6/7 yr old son has decided to just leave it on all the time now.
Rating: 5 stars