The real deal
This smells like the real thing, genuine damascus rose oil, and they're honest about it being diluted, unlike many sellers.  I had bought Essence Lux (Esslux) rose oil before and it smelled genuine, but I now realize it was suspiciously cheap, and when I bought another bottle recently, it smells completely different (chemical, artificial floral scent, nothing like damascus rose).  Makes sense now that I realize how expensive genuine rose oil is.  I then tried Now Essentials 5% dilution, which is way too weak to use effectively in my diffuser.  I suspect it's actually less than 5%, since they're somehow able to sell a full ounce for only ~$12.  Plant Therapy's smells genuine and is a good dilution for a diffuser.
Rating: 5 stars