Crest Pro Health Absolutely! :)
I recently received a tube of this toothpaste for free for testing purposes from Smiley360 (opinions are my own, however), but this is actually a toothpaste that I currently purchase for my husband and 3 kiddos! We have tried several other brands, but we seem to come back to this particular one!  Great taste and no chalky texture!  In regards to the whitening formula, I can honestly see a difference if I haven't used this toothpaste for awhile and then come back to it...excellent product!  But for all the other benefits it provides, it is definitely worth it to me!
Rating: 4 stars