Excellent Product!
I have only used this a few times and can already tell a big difference in how my mouth feels.  Teeth are definitely more &#34;polished&#34; looking...really quite shiny!  There is a &#34;gritty&#34; type of texture to this; it isn't a problem for me at all, and the taste isn't off-putting like I thought it would be.  It does not taste or feel like the usual mass-produced toothpastes on the market, but you will adjust quickly to it.  I expected the charcoal to be horrible, but was pleasantly surprised by how neutral the flavor is.  I love the fact that there is clay in this product, as I expect it will help over time with mineralization.  Comes in a very nice glass jar, and judging from the amount I have used per brushing session, I anticipate it lasting much longer than a tube of toothpaste would.  I have no reservations about telling anyone on the fence to give it a try!
Rating: 5 stars