Squishy goodness
I like that this is firm.  You never sink to the bottom, but you can feel the honey comb pattern collapse where your putting weight.  It forms around you and definitely takes some pressure off.  The case it's in is good quality and stays pretty clean.  The only downside is that I wish it was a little thinner.  It puts me up a little too high in my Herman Miller Aeron, making the lumbar too low.  For what it is, it's pretty perfect.
Rating: 5 stars