Just swallow it!
I don't know why the other reviews hem and haw about the taste of this fish oil with lemon.  Just pour it in your mouth under your tongue, when its all in just swallow it.  It doesn't taste bad, doesn't leave much of an after taste and no burps.  Its a heck of a lot easier than swallowing 1/2 dozen gel tabs and much higher quality.
Rating: 5 stars