Tastes great & mixes easily, but pricey
In this review, I'm going to avoid any kind of direct label-comparisons.  You can read labels and compare ingredients at different price points.  Rather, I want to mention several things about this protein that makes me prefer it as a consumer.<br /><br />First, it tastes AWESOME for a whey protein.  I have used probably half the protein brands on the market.  Usually, if they are whey, they have that pungent, condensed milk taste that you have to gag down.  Some others are decent if they are mixed with milk, but milk doesn't mix as well and leaves your shaker bottle full of chunks.  Or, alternatively, you can mix with water, which makes the pungent whey taste so much worse.  This protein, however, tastes great mixed with water and downright AMAZING mixed with milk.  The taste, by the way, is kind of a light mocha taste, like a mild jamocha shake from Arby's (remember those?).<br /><br />Following on that, what really impresses me is that this stuff mixes easily with whole milk in a shaker bottle, without any chunks whatsoever.  This matters to me because I always find it is inconvenient to use a blender.  Many times I don't want to wake my wife or kids; other times, I just don't want to clean a whole blender.  So having a protein that can mix easily in a shaker bottle is often the difference between drinking protein or not.<br /><br />OK fine, I will say a word or two about the ingredients.  As far as I can tell, this protein has all the main ingredients you should look for in a protein.  It costs a little more per unit of protein and other ingredients, but it's still a solid mix.  And for what it's worth, a typical body can only absorb about 25 grams of protein every twelve hours, so the protein-loading that many options encourage are not really giving you much advantage.<br /><br />Overall, I give this 5 stars.  I deduct one star because I think the price is quite high compared to the competition (over $1.00 per serving).  If I check back and the price has fallen, I would definitely raise to 5 stars.  This is great stuff.  Just hard to buy for this price when there are so many other options that are more affordable.
Rating: 4 stars