Great for the money!
I've owned similar Shiatsu products that were bulky and/or corded making them awkward to use.  This is designed very well.  Easy to use sitting, standing or lying on my stomach.  The handles make it easy to maneuver but still be relaxed enough to enjoy the massage.  And the velcro closure is a great addition making this a really good design.  The heat is not overly hot as others have indicated, but for the price, even if it doesn't last, I think this massage unit is worth it.  I am happy with the purchase.
Rating: 5 stars