It's not sweet
Most toothpaste, to me, has a sweet / sugary kind of flavor mixed in.  This toothpaste doesn't really have that.  It isn't bitter or chemical just has a somewhat minty non overly sweet flavor.  Not a ton of foam, which I don't think is an issue, and does leave my mouth/teeth feeling clean.  Overall, this doesn't taste bad at all but it is different.  If you have ever had "natural" or "chemical free" (I didn't label it that) toothpaste then you will get the idea.  Kids may not be to excited to use this.<br /><br />Price pint, per tube, is a bit higher then standard commercial brands but they are pretty normal / comparative to other natural toothpastes I have used.
Rating: 4 stars