Nice light scent, easy application, lasts all day
Let me start by saying that I'm always on the hunt for the next deodorant to add to my rotation. I'm one of those people whose body eventually "gets used to" deodorant, and they always lose effectiveness after a while. I love that it's baking soda free, because anything with baking soda sets my pits on fire and leaves an unbearable rash for days after using.  I've been using the ethique deodorant bar for about a week now, and I really like it so far.  It's pretty easy to apply, and it's not as messy as my previous deodorant, which was a creamy clay-like texture. This is basically like a stick deodorant texture without the plastic casing. It lasts as long on me as my old one, and longer than most of other natural deodorants I've used. The formula doesn't disagree with my body chemistry, and leaves a light and pleasant scent, rather than leaving me smelling like chemically tainted BO covered up with overpowering fragrance like many of the others do. Even if like all the others my body eventually "gets used to it" and I have to switch it up, it's definitely going in my rotation.
Rating: 5 stars