if something is rotten in Norway...  here it is
I have been using this product for years, probably 10+.  I cannot swallow the large, soft fish oil capsules so I have learned to tolerate the taste of fish oil (and it actually helps 'grease the skids' for any other vitamins/pills you may take along with it). However the last two bottles I received have been HORRIBLE tasting... think the worst thing you can think of ingesting filtered through a dirty gym sock kinda taste.  I initially thought that one bad bottle won't make me switch brands, I'll get another bottle and keep going.  It was a different lot number, but exactly the same RANCID taste.  I emailed Carlson customer service with the lot number and I was told that the lot I had had passed their quality control. And since I didn't order directly from them they weren't going to offer any assistance.  So now this former loyal customer is looking for a new product.
Rating: 1 stars