An assault on your taste buds.  Not in a good way.
So... Like the other reviewer I was looking for a savory flavor protein bar instead of the usual fruity or candy bar flavored.  My goal is to increase protein intake as part of a weight loss dietary change. This product tastes absolutely terrible.  The beef flavor and texture reminded me of the beef Frank's MRE from my time in the Army. That kind of processes and pressed meat texture. Then comes the ginger wasabi flavoring. These are usually flavors that I enjoy. In this product they were not enjoyable in the slightest. The one and only bite I had of this bar was so bad I had to fight to swallow it. Now I understand taste is all based on personal preference. Perhaps my particular bar had gone bad or something because that's what came to mind as I was chewing it. If you absolutely must try this, buy a single serving from the grocery store first.
Rating: 1 stars