This is thicker and heavier than what you get at Pet Store!
Since it's a little heavier gauge metal, one hopes if will last longer.  The ring that comes with it for attrachment to collar is not that heavy so you may want to obtain a heavier one of those so as not to lose the tag.  When our teenager walks the dog occasionally he'll, by mistake, attach the leash to the tag ring instead of the collar's leash ring and the dog can pull hard enough during a distraction (squirrel, car, bird) the bend it out of shape or break it.
Rating: 5 stars