IS purple, does NOT smell like violets at all.....
in fact I think it actually stinks.  Perhaps you will have better luck with it than I did; perhaps the makers will find a better source of violet fragrance oil.  I certainly HOPE so.  I did give it three stars because the bath salts ARE a very pretty color, and since they ARE salt, they will work as a foot bath. ...... so at least that $25 will not have been entirely wasted.
Rating: 3 stars