All in all, not an unpleasant smell.
(update: I've had some interactions with this company in the last week through social media, and have tried a few of their other products. Definitely a five-star company. Very pleased.)<br />I give 4 out of 5 stars only because I was hoping for the smell of gunpowder, not really expecting it but was hoping. It does have some vague hints of unburnt Hodgdon tightwad, but that's probably more of a coincidence than anything else. All-in-all not unpleasant smelling though. Fragrant but not overpowering. And it was fun to see that they threw in a sample size unicorn farts. That did give me a little chuckle when I opened up the package.
Rating: 5 stars