It's like giving free amazon gifts to people
I got a couple of these for Christmas for friends and family and they loved it, because it allows them to go and buy stuff on Amazon.  If you give money then people are like... well I could buy myself a something (as is intended) or I could use this to pay that bill or etc.  However when you give gift cards you know the person is going to treat themself and use it as an excuse to buy something that they wanted for themself that they couldn't justify spending money on at that point in time.... (or they will just tell you they bought themselves something nice and instead they will use it to buy other people gifts on Amazon.)
Rating: 5 stars