you don't want to hit your bank acct for every ...
you don't want to hit your bank acct for every little purchase (like for your Kindle daily deal), this is so much more convenient than trying to find a gift card.  We live a 20 min drive from the closest store that carries them and that's the only reason I would go to that store.  Transaction posts quickly and I've never had a problem.
Rating: 5 stars