Pay Attention to IN STORE REDEMPTION ONLY!
This was an Amazon Cyber Monday deal, and the timer was counting down quickly.  So, I rushed to submit my order and didn't notice the card can ONLY be used IN STORE, NOT online.  After receiving the card, I spent quite a while creating an order on Ulta's webside.  I entered the gift card code online and kept receiving a card not valid notification each time I tried to complete my purchase.  At first, I thought maybe the card hadn't been loaded, but in the teeny tiny print on the back of the card it says, "some merchants may not allow online use".  Ulta is one of those merchants.  I wouldn't buy this card for a gift for someone unless you notify them when presenting the card to them that they CANNOT use it online.
Rating: 4 stars