Won me over
OK, this is less a review about the gift card (it worked!) and more about the store itself.  I bought a couple of these as gifts, based on recommendations from some women who said that Ulta is more a store for, well, regular people.  I was debating a gift card to Sephora but that was nixed since the price points on Sephora's products tend to be really quite high.  Ulta, on the other hand, provided more approachable goods and thus the dollar will go further there.  One woman told me that while the Sephora stuff was better, it didn't justify the price difference.<br /><br />Of course, pure opinion and reasonable people can disagree.  That said, I gave these out and was greeted with enthusiasm.  For that reason I made the switch and will be getting these regularly as gifts.  Thanks!
Rating: 5 stars