Amazon eliminated the concept of issuing yourself "gift card" money without a full ban!
It used to make sense to reload your personal gift-card balance for the sake of the 2% back and $1 back and other perks.  Amazon wanted to drop this concept so they removed the perks and made it 100% pointless to reload your own gift card balance.  Just use your normal rewards credit card and let Amazon eat the transaction fees and don't let Amazon be your bank and earn interest on your money.  Don't let Amazon have your money such that they can suddenly "cancel" it!
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