RIP OFF
Starbucks distributed 5,000 of these cards at a cost of $450.00 each ($50 to make the card with $400 preloaded) The limited edition card sold out a week prior to release and immediately went up for sale on sites such as eBay and Amazon for $650.00 to $5000.00 each. Some were being sold minus the $400.00 pre-loaded credit, which means the money was transferred to another Starbucks card and an empty steel debit card was being sold.  Then there is always the shipping fee for something that should be shipped free of charge. I am the first to admit my Starbucks addiction and yes, I considered shelling out $450.00 for the steel embossed card, rationalizing I was really only spending 50.00 for the production cost because over the course of a year, I would spend $400.00 on their coffee anyway. But, seeing the greed of the second hand market that sprung up immediately on the card's release has disgusted me. Smooth business move on the part of Starbucks corporation limiting supply to create demand and an instant $2,000,000 profit.
Rating: 1 stars