Confusing checkout process for adding funds to digital balance
I know we all already buy everything from Amazon, and they basically own the rights to me.  They want me on that familiar checkout page 5-10 times a day.... but seriously, why force your "gift card reload" process through the same process as making a purchase.  It is NOT intuitive compared to "add funds" to a digital balance on basically any other consumer app/service (e.g., Starbucks).  While my mouse was hovering over the button to complete my purchase, I had a moment of genuine pause wondering if I had been phished into clicking the wrong link and was about to order a fake product listing called "Amazon Reload"... that's how confusing this is.<br /><br />To their credit, the reload process worked, and I got my $12 loaded within 5 minutes.  Two stars for it technically working.
Rating: 2 stars