Always useful - recipient can choose what he or she really wants
What can one say about a gift card?  It's a simple gift card printed on sturdy white plastic with the gift card amount and the Amazon logo on one side and the usual redemption information on the other side.  It does appear to be quite modern, with a UPC, a Serial Number, a scratch-off Claim Code, and one of those square scan things you're supposed to be able to scan with a smart phone or something to get information.
Rating: 5 stars