The Worst - The Consumer Unfriendly Reload System
I would give it a  negative rating if I could.  Reloading used to be easy before introduction of a obligatory gift card purchase each time one wants to increase a gift card balance.  I used to reload because it was easier to track purchases and credits with the gift card than it was to check every purchase and credit against my credit card statement once a month.  I just used my credit card instead of the new "purchase a new gift card" system to make a purchase.  If this is the new system stays in place, I'll be making fewer purchases on Amazon.  Making it easy to reload encourages business transactions and making it difficult to reload discourages business transactions so Amazon should pay attention.
Rating: 1 stars