Barcode on the bottom
First off, let me say that the top of the box is fabulous. The reflective lettering is elegant and the black finish is way more sophisticated and low-key than most gift cards or gift boxes.<br /><br />The problem, and it's a glaring one, is the giant slot in the bottom for the bar code. You'd think that with Amazon's engineering prowess they'd figure out a way to, say, scan the bar code before putting the card into the box, but lo -- here we have a nasty visual defect that frustrates an otherwise-pleasant box.<br /><br />If you have a label big enough to cover up the giant hole, go for it, but I don't think this this box provides the ideal customer experience.
Rating: 3 stars