Not as fast as I thought it would be
I was looking for instant reload time.  I was disappointed.  It took about 5 - 10 minutes.  Probably because I reloaded the gift card just a day or two before Christmas.  So actually it was pretty fast.  But in this day and age Amazon should have been able to do it faster, especially since I used their own store card to fund the reload.
Rating: 4 stars