Easier to handle . . .
My Goody Heat Flash 1875 Watt hairdryer died . . . RIP.  So going through the various hairdryers on Amazon and Berta has 5-star ratings.  How could I go wrong?  Well it is smaller an lighter than my old Goody which actually makes it easier to handle.  I tried the highest heat setting which turns on the red light inside the dryer which I am assuming is the ionic part of it.  I started out on the medium setting and went to high to see how it would perform.  I normally always dry my hair at the medium/low setting (red light does not turn on at medium setting) and it didn't seem too loud to my ear and all in all I am pleased with the outcome and Berta.<br /><br />6/16/17 UPDATE:  I find the red light a bit annoying as I am drying my hair.  It is very bright and if I point towards my face and eyes, I need close my eyes.  I would think that the ionic ceramic feature could be achieved without the red light (this is a gimmick, for sure).  My Goody Heat flash had the same features (ionic, ceramic, tourmaline) and did not have any lights.  After continued use, I think my Goody was better at drying my hair faster at a lower setting.  Although I still find the Berta easier to handle as it is smaller and lighter.
Rating: 5 stars