No need to reapply!
I am a teacher, so I do not get to touch-up or reapply throughout the day.  This product stays on from 6am until bedtime!  It goes on quite dark, but blends out beautifully (I have a medium complexion), and adds just enough shimmer to not need an added highlighter.  Yes, it is a small tube, but how much do you really need? I just dab it 3-4 times on each cheek, so it will last quite a while.  For the price, it is much better than i expected.
Rating: 5 stars