Because you are worth it.
I have noticed many 'natural' skin care products have been cheapened by the maker using canola oil. That is neither a natural nor a healthy oil. But these guys don't. Haven't seen the word on any ingredients yet. This is great stuff. The soap I bought from them stings my skin when I use it, but after I put this on the sting completely goes away. It's very soothing and hydrating. Expensive, yes, but worth it. Very few things these days are.
Rating: 5 stars