Great Color, Doesn't Last Long
I have been dying my hair for the last 25 years.  At home and at salons.  I have a good grip on the process.  I used the "Pink Fetish" kit.  I did not bleach my hair first, my base color is a fairly light reddish-blonde.  I wasn't expecting intense color since I wasn't using bleach first.  I applied per directions.  I did chunky hightlights, wrapping each section in plastic.  Allowed to soak in about 45 minutes.  I was really pleased with the color!  It came out much more saturated and bright on my natural hair color than I had expected.  I loved the look and the application was easy.<br /><br />The down side was that it didn't last long at all.  I did the first wash on day 3 and did use cold water.  But the next two washed were at the gym, and I had to have the hot water, just had to.  By the 3rd wash, the color was about 50% faded, to a light pink.  Very subtle.  Today I'm at 5 washes and about 10 days out and it's barely noticeable.<br /><br />I would consider using it again, because the color was so pretty and it was easy to use.  But that's a lot of maintenance.  So I will probably try a couple alternatives to see if I can get comparable color with more longevity.
Rating: 3 stars