The cream does not VISIBLY reduce the appearance of a bruise.
The cream is a tan color and when first applied it does cover the bruise for about ten seconds until it's absorbed. It is a HUGE overstatement, maybe a lie, to say it reduces the appearance of a bruise.  If you want to hide a bruise, get a concealer! I've tried many things to hasten the healing time from chopped parsley, heat, messaging, arnica, a banana peel, and rubbing the bruise with a warm hard boiled egg. In my experience, the only real cure is to wait it out, usually ten days until a bruise will fade. I'm not saying heladerm doesn't help heal the bruise. It may, but this cream (I applied it at least five times a day and twice at night) doesn't make the bruise go away any faster.
Rating: 3 stars