Meh.
I thought it would be fun to add this to my already gray hair to really punch it up...but you couldn't really tell I had it in my hair.  Also the calling this a wax in advertisements I've seen all over the web is a stretch.  It's a pastey wet consistency and it's hard to spread without a comb...takes a lot, but also a hairdryer seemed to set it better.  I'm giving it a 3 start thinking it might work better on dark hair.
Rating: 3 stars