The only toothpaste I will use.
I love the flavor. It reminds me of my favorite Christmas candy. I absolutely will not use mint flavored products. That artificial taste sends me running.  I also like that there is no fluoride in it. A plus is that it has zinc which has stopped many a minor toothache. Until I found it on Amazon I was only able to buy it in a store that was 40 miles away. I don't go there often so this is a great perk. Thanks Amazon.
Rating: 5 stars