The kids LOVE this toothpaste....
....and the wife likes that it is fluoride free, so she doesn't worry if they swallow a little bit of it. They have another one we've tried (Sparkle Unicorn or something like that), but as that one has fluoride, she is not as comfortable with it. This one though, both tastes great and makes her happy. Plus, the kids love it, so it makes teeth brushing time easier.  It is much better than the strawberry flavored one also, so go for apple!
Rating: 5 stars