A good staple BB Cream
I've used Etude products for a long time and was really glad to find a way to purchase them in the US.  I used this BB Cream before in Korea and this is the same product, it seems genuine (as that can be a concern on Amazon).<br />A lot of reviewers seem to have issue with this being cakey or tacky on the skin. This is a different texture than a lot of BB Creams so, I agree it can have those tendencies.<br />I apply this immediately after moisturizer since I have dry skin and don't find this BB Cream alone to be moisturizing enough. I use a beauty blender that I have soaked in water and then wrung out so it's not too wet. This gives me the best application. If I use a brush it gets a bit of that cakiness, if I use my fingers it gets streaky.<br />When applied this specific way it gives sheer coverage that helps even out my skin tone and provides some sun protection.<br />I use the vanilla shade because I have very fair, cool-toned skin and it is the perfect shade for me. If you have tanned or dark skin, there aren't any good options for this BB Cream, unfortunately.
Rating: 4 stars