I wouldn't go by their color chart.
Update:<br />Ended up lighting my hair again and trying again to see if that would improve how well it showed up.<br />The purple did show up a lot better this time. I think the weirdest thing about this color is the closer to the roots it was the more pink in color it was. (The difference was a lot more noticable in person.)<br />I've had it in my hair about a month now and it's still hanging on. The blurred face picture is how it faded in that time.<br />I prefer INH's non-care bears hair color, feel it gives you the result you expect, this one you really need white hair for best results, because even light blonde gets you more of a pinkish purple.<br /><br />-----<br />Review before<br />-----<br />My natural hair is close to the 'Caramel' on their color chart, and this really didn't show up at all for me when I tested it that way.<br />So I did go and bleach my hair, my blonde is now the color of 'Champagne Blonde' via the color chart (It looks darker in the photo I took of it for some reason.) But it's showing up more like the color they say it should look like for Caramel hair.<br /><br />It...really just feels like it's tinting my hair vs really coloring it?<br />In my image you'll maybe see Purple-Pink-Blonde stripes on the pulled down section hopefully.<br />The pink stripe in the center is the purple hair dye after 5 days of putting it on my hair. (I never rinsed it after putting it on, and I've only brushed water through my hair once.)<br /><br />I did also test this on my dog, I looked at the ingredients and compared them to Arctic fox which was a brand known to be safe on dogs, looked to be the same exact ingredients, so I tried it out assuming it should be relatively safe. (But I didn't let it touch her skin just in case.)<br />It showed up quite well on her white fur and lasted about 3 weeks?<br />So that made me feel like your hair really needs to be pretty light for it to really show in a way that's noticably purple I feel?<br />I'm not sure I like the look of the color on my test area enough to dye my whole hair with it, but wonder if it'd look better that way then just in a test area.
Rating: 3 stars