Not what I was hoping for
Perhaps my fault for not reading the listing correctly or asking questions.  I personally like white tooth paste products without artificial colors added.  This is a gel, not a paste, with blue coloring.  In years past when Pearl Drops was sold in the US, it was a white paste with a bit more grit than typical toothpaste and left the teeth squeeky clean.  Maybe that formulation is no longer made as this is my third and last attempt ordering from the UK to try to replicate it.
Rating: 3 stars