Almost perfect
It definitely doesn't get darker than a medium on a fair-skinned person.  For that reason, I did have to still go get a spray tan when I got married.  But for regular wear, I love this.  Great color, almost no smell, doesn't feel like there's a product sitting on my skin that needs to be washed off...  My only complaint is that it's difficult getting it not to streak, and that I would think the company would opt for a more laminated label in the future.  Matte white for a tanner not so smart.  I will be buying again.
Rating: 4 stars