Best warm purple hair dye I've found
I have tried lots of purple hair dyes, and this one is just the best color ever. Wonderful variegation and depth to the warm purple tone without being pink or magenta. Definitely my go-to color! Note that this dye does not have any kind of bleach or color lift. If you have dark hair (as I do), you will need to lift your original color (e.g. dye in some blond streaks) to get your hair to actually turn purple and be visibly purple indoors. Otherwise it'll just be a background tone that shows up in the sunlight. Also, it stinks a whooooole lot less than basically every other strongly-colored dye I've tried; I have big artificial fragrance issues and I can actually use this one comfortably. It's not stink-free, but it's much better than other vibrant dye brands.
Rating: 5 stars