WE'VE GOT A WINNER
I'm very sensitive to flavorings from radiation I had for throat cancer a couple of years ago.  Mint and spice can burn me like no tomorrow--and I have gone through almost every brand of toothpaste out there.  This stuff is GREAT.  I bought the vanilla-mint flavor, and it's perfect, mild yet refreshing.  And it actually whitens your teeth--even after the first use.<br /><br />PRO: Mild, pleasant taste, whitening factor, price.<br />CON: Not available for a subscription purchase.  Things like this that are used daily should be on that service, if not for anything so that you don't forget to reorder (the 5% savings is no big deal).
Rating: 5 stars