Moisturizing!
I noticed a few reviews saying that this soap doesn't last long, but this soap lasts just as long as any bar soap that I have ever used. My theory is that most of the reviewers would leave this soap out where it can get hit with water. No soap lasts long when water can hit it, cover the soap with a plastic dish in the shower or place the bar soap out of the waters reach. They sell the plastic dishes for $1.99 at Target and I'm sure they have them on Amazon. This soap was absolutely amazing, it left my skin moisturized and though at first, this bar soap smells a bit pungent, when using it in the shower the smell was quite nice, very aromatic and therapeutic. I will definitely be buying this soap again.
Rating: 5 stars