Actually Whitens Teeth
The whitening aspect of this product is definitely noticeable after several consistent uses.  The flavor is sort of non-descript for me,  I actually don't notice it.  I  use it in place of regular toothpaste and have noticed a difference especially since I am a coffee/tea drinker.  The only thing is be sure to  rinse and brush your tongue because it will be black; one rinse is not enough.  I think charcoal is more organic that regular toothpaste and that is the main reason I initially started using it.  It's been my staple for the last 5 years.
Rating: 5 stars