Love The Color and Softness!
Because I've more gray now and needed a color with would color and provide highlighting.  I also have thick, but fine hair that can become dry and brittle with coloring products and have to be careful. I ONLY chose this product after carefully reviewing and talking to one of the representatives from Clairol.  I DO process this for the full 20 minutes suggested to get the full coverage needed.  I LOVE the color, highlighting and softness and highly recommend it.
Rating: 5 stars