Outstanding Product!
The "other" brand of beard dye works great but is expensive. So I was pleased to find this alternative. But, to my surprise, it out performs the leading brand. But be forewarned. First, this product is more "runny". Second, you have to leave it on much longer. For me 10 minutes or so.  But my color, Dark Brown, is great. And it last much much longer. The instructions says do not keep unused product. But I do with no issues. When I first used it, I left it on only a few minutes. There was virtually no color. But the instructions say you may need to leave it on longer. Gave that a try and worked fine. The thinner consistency alarmed me at first. But, as I said, this works great at much less cost. The color lasts several weeks for me.  Use a timer and fine tune your color. All in all a wonderful alternative to its over priced competition.
Rating: 5 stars