A jaded view from the top
His points are as obvious as his title. A successful career and life from a singular point of view. Mr Papone oversaw some of this centuries most successful advertising and his analysis of that process is interesting. Having spent time as an employee of Ogilvy Mather I cannot share the same level of love he has for that firm and its work but that is another story. If you want to read yet another business book on personal experiences you won't waste your time. But to me it is/was one of what we called a BGO. Blinding Glimpse of the Obvious.
Rating: 3 stars