Love it! Have been using it for more than a year.
Love this line of hair color: vibrant and long-lasting. It doesn't wash off as fast at Splat. Also, the tube lasts for several jobs if your hair are short or short-to-chin length. Just be careful not to get it onto your sculp or skin. Wear gloves and use vaseline around the hair line. Wash off carefully as well because it STAINS.  However, a salon quality hair color remover does a good job removing stains from face, but not as much from sculp (so be extra careful with the scalp around your face).
Rating: 5 stars