Yes, it's purple
I have white hair. In the last year my hair get that yellowing. I'm not a smoker or around dirty air, but still my hair yellows, terrible. SO this shampoo claimed to remove that, but not all that successful. The roots do have a purple tint which I'm okay with. Just wish the yellowing was also gone. I have purchased another brand that is suppose to do the same, so we'll see.
Rating: 3 stars