Well, the color is pretty...
I'm one of the unfortunate ones who actually had to pay for these. Most of the reviews (close to practically all) were from people who received a complementary set, in exchange for their honest opinion.  I'm not sure if I'm using the same product as all the rest of those 5 star reviewers, but these do absolutely zero/zilch. OK, the rose water or whatever they're packed in smells nice, and they feel OK on your eyes, but so does a cheap ice mask, which gives better temporary results...not to mention, positioning these super thin, slimy gizmos is a pain in the butt.  Eventually, you'll get them to stick and assume all that work will pay off.  I have bags under my eyes, and after using these five times (every other day) there's not even a 0.1% difference. I even tried them first thing in the morning when my eyes were at their worst.  This is the placebo effect at its best!
Rating: 1 stars