Truly black and stays put.
I was pleasantly surprised how black it goes on. That said, a little goes a long way since I try to keep it lighter when I go to work (office daytime). It sharpens well, and to keep it light you have to have a small point. I saw the other comments that it smudges, but I have not experienced that. I wear it all day (in an office - no sweat), 8 hours, with no problem.Sometimes touch it up around 5:30 to go to dinner. I use a good sharpener as not to waste it since it costs more, but it saves the aggravation of needing to reapply makeup at work or it fading out in the afternoon. I love Avon, and this is by far my favorite due to it's truly black color. I also have the grey and plum gel eyeliners, and this one holds it's form better (those kinda squish down when I apply them). This one has lasted me a couple months. It's my favorite!
Rating: 5 stars