No irritation!
I bought this for my child, but wound up using this shampoo for myself.  I discovered I have a sensitivity to coconut surfactant shampoos that makes my scalp burn, flake and itch.  This does not have that so I can wash my hair without irritation or oily buildup.  The scent isn't overpowering.  While it would be nice to have a pretty package that doesn't say kids on it, I realize that its not actually important to have the fancy marketing.  I do think if they marketed this toward adults perhaps there would be a big market for this shampoo.
Rating: 5 stars