How much should the best cost?
In short, this is THE best shaving cream/soap/gel/foam I have ever had the joy of using.  Period.<br /><br />Here is the situation:  I have a really thick, course, wiry beard combined with ultra sensitive skin.  Quite possibly the worst combination of factors when it comes time to shave.  The result has been a life-long (25+ years of shaving) quest for the best combination of products, hoping to produce a smooth shave that doesn't leave leave my face resembling a slab of meat.  I have tried practically every method and product known to man, short of ritual sacrifice. Some products worked well, some were abysmal, but I always wondered if there was "something better" and would eventually move on from the latest greatest.  Then I found this product about a year ago.  I am finished looking for a better cream/soap/gel/foam.<br /><br />Metrics: I shave in the shower, after I have washed my face.  I use a safety razor with Feather blades.  I sometimes use shaving oil, but only if I have more than 4 days of growth.  The cream is applied using a super badger brush.<br /><br />First, the scent of this product only lasts about 10 minutes after shaving, so it isn't too perfumicatious.  The lather this produces is unbelievable.  My previous benchmarks were Proraso and the Art of Shaving, both great products that did the job.  This stuff is in a completely different realm.  You don't so much work the cream into the brush as much as just wave the shaving brush over the top of the tub once or twice, gathering up shaving  cream fumes.  That is all you need to produce more than enough lather.  I suspect backward engineered alien technology is in play here.<br /><br />The quality of the resulting shave is beyond belief.  Nothing more to say about that.<br /><br />Yeah, but what about the cost?  My first round of Trufitt & Hill lasted about a year.  No kidding.  A can of average foamy at your local store comes to about $3.50.  If that can lasts you 6 weeks, you will use about 8 of those in a year, equalling $28.  $28 for a year of horrible shaves, or spend about that same amount for a year of baby bottom skin with no irritation.  The choice is yours.
Rating: 5 stars