Way better than bleach
I've been box dying my hair, often red, for over a decade.  I'm honestly surprised how much color this removed.  I never expected it to get all of it, but I'm shocked with how much it did.  The smell is bad, but if you've been box dying for awhile or ever been around a perm, it's not that bad.  Left my hair feeling great, nothing like bleaching!
Rating: 5 stars