We Love it
it lathers well and rinses equally well. The Angel baby (the only one I've tried) smells like powder, pleasant and my daughter's hair smells really good for a long time after I was it (she's 7 weeks old). I love it that it's safe. We've tried Earth Mama Angel Baby, frankly that shampoo is ok  (and safe) but my daughter cried when I washed her bottom (I tried to make sure I didn't put it near her parts but when I rinsed it I guess some of it got there and it stung her I gather. I washed her with it twice and twice she cried).  This seems gentler. We love it.
Rating: 5 stars