For me it gets stronger after applying.
I feel the scent is light at first and then it gets into the middle and base notes it becomes much stronger. It seems like it almost disappears shortly after applying which may be some of the negative reviews online. Then it picks up I smell a strong woody musk and clean white linens. There is a hint of sweetness and a background of coffee. I will wear it as a casual fragrance when I want a nice clean scent. The price was great as was the packaging.
Rating: 4 stars