It's good to be different.
First, I got into ethique for the environmental benefits.  I looked at my cosmetics and face care collection and it just hit my how much waste I am producing in the name of vanity.  I also don't really have the time to sit down and make my own home brewed recipes either.  Stumbled across the Ethique brand and it was like aaaaaaaaahhhh.  One single use plastic down.  This is on par with what I pay for my other serums, if not actually a little cheaper.  I was able to try it in the sample pack - DO IT THERE FIRST!!  This sadly will not be a serum for everyone.  I have really, really, really dry skin.  Just genetics.  I also work outside and play outside year round so my skin is abused.  I need very heavy moisturizers.  If you have oily skin, or even mixed, this may not work for you, or it would be best used as a once a week quench.  It takes some tinkering to find out the right amount to put on.  I screwed it up the first two nights and over did it.  Plus, since I was used it with the lotion, my face was slippery it was like teflon.  As someone else said, a little goes a long, long way.  Be patient.  I pinch of the tiniest amounts and as soon as it hits my face it melts and is able to be spread around.  Pinch and repeat.<br /><br />I think this is the bees knees personally and will be using this.  I love how it travels.  I love I don't have to feel like a froufrou girl when I go into the backcountry with a serum.  Someone could certainly ask why I have so much soap... but whatever.  I hope they take another stab at this and make a lighter version for the girls that don't need to soak their faces.  Again, try the sample pack.  You get this, three facial soaps, and the lotion at a very fair price to try before you commit to the full size.  So if you hate it, you are still bound to find something you love.  And if you hate it and chuck, at least it's not another plastic bottle.
Rating: 4 stars