Hides bruises well.
When this item arrived upon opening the box I discovered a clear plastic bag with costume jewelry inside, not the cover up. The bag was labelled booboo coverup. I contacted Amazon who sent message to seller. With other product errors that Amazon contacted the seller I never have heard back from the seller. This company, BooBooCoverUp, however did contact me and apologized, saying it must have been an amazon packaging problem. They said they themselves would send me the product by mail. I just received it. Not only did they include a handwritten note regretting my inconvenience but enclosed an extra free tube. AMAZING customer service by this company.<br />  As for the product--I am a very active senior who takes a baby aspirin everyday. I'm always banging something resulting in big purple bruises. Playing golf or interacting with other people I hear "What happened to you", referring to the bruise(s). This cover up hides them and blends in very well, barely noticeable. I would highly recommend it.
Rating: 5 stars