Not a loofah, but still a great wash cloth.
This is a great wash cloth, but it's not a loofah, so the name might be a little misleading to some. A loofah is a natural sponge that's light tan in color and much rougher than this,  which is a super soft terrycloth wash cloth on one side and 'bath poof' material on the other. I still like it very much, but didn't buy it expecting a loofah. It's nice and big so I can wash my back pretty easily with it. I'm not quite sure how anyone could keep it flat on their back like the picture shows though. Believe me, I've tried lol. The loops that you hold on to aren't straight across from each other, they're on diagonally opposite corners so the cloth tend to roll up significantly when you use it on your back. I think another reviewer referred to it as 'burrito-ing'  which I think describes it perfectly. Regardless of that, it still washes really well, makes a ton of lather and stays soapy fora good long time. It's awesome for washing my feet. I don't have to balance on one foot like a flamingo to clean the bottom of each one. I just lift my foot a little, put this underneath it and use the loops to pull it back & forth. I'm really happy that the package came with 2, so when this one inevitably wears out I'll have another one waiting to take its place.<br /> I did receive a discount on this product in exchange for an honest review, but all opinions are 100 percent my own. I do reviews because I really enjoy doing them and will always give my honest opinions and experiences (positive or negative) with the product I'm reviewing regardless of whether it is discounted or not. 
Rating: 4 stars