They Started Over-Baking Them (Too Bad)
These chips were (note the past tense) quite good.  However, the company started overbaking them.  This makes them less flavorful.  I once bought them frequently.  After a few bags of the overcooked ones, I stopped.  Then, I recently tried another bag.  Still overcooked.  Before, I would have given them four-and-a-half stars.  Now, however, I'd give them a zero.  I'm a fan of flavor.
Rating: 2 stars