A different approach to my skincare
When I first looked at this Phytema Anti-Aging Hydrating Serum, I thought it looked so weird for a serum, and then, when I put a little on my skin, I wasn’t so sure I was going to like it at all.  My first reaction was that I didn’t want to use it. Not only did it feel a little thick and sticky, there were those micro-beads in there that felt strange for a serum. I honestly thought, at first, that maybe I’d received a facial wash with scrubbing beads, but when I added water to it, it didn’t lather or foam.<br /><br />I looked up the product online and found the French company who makes this serum and other beauty products. I was a little reassured so I decided to give it another try.<br /><br />I applied a little of the serum on the back of my right hand. What amazed me is that once it sinked into my skin, the skin of my right hand took on a glow. I’m a skeptic when it comes to beauty products—the claims companies make don’t often pan out or are exaggerated—but I could see it, and still do, that glow/illumination on my right hand versus my left hand, and over 30 minutes later it is still there. I love that glowing aspect of it.<br /><br />As for softness, I really don’t see any difference from this product and others but that doesn’t bother me. What I am interested in is how it is illuminating my skin as advertised. As for what other claims the company says the serum does, that’s a little more difficult to determine except with continued use over time, but if I like how a serum feels and if it gives my skin that glow, then I’m happy enough to try it and see what happens.<br /><br />There is no irritation to my skin, no burning, itching, redness.<br /><br />The beads do soften onto the skin as you apply it. Here’s what the company says about how to apply (which is kind of a weird different way to apply it-I still want to do the circular thing!): ‘Apply with the flat of the hand, without making circular motions, but starting from the middle of the face towards the outside of the face, to explode the jojoba micro-beads and to release the vitamins E and C on your skin.’<br /><br />It is a little difficult to apply a serum onto your face with the flat of your hand, but I did try patting it with my fingers and that worked better.<br /><br />It will feel sticky when you first apply it, and you can feel those beads. However, the stickiness goes away and the beads do melt onto your skin.<br /><br />The price isn’t shown on Amazon. I looked up the price on the company’s website and it’s $49.90 Francs (I am assuming it’s Francs), and that’s only about $8 in American dollars. So I don’t know what the final price will be here on Amazon or how they’ll do that. I’d pay a decent price for this serum just for that glow.<br /><br />It is advertised to be partially organic and mostly natural. The company’s advert reads: ‘99.85% natural ingredients of which 28.79% organic. Phytema ™ Skincare Radiance Serum is an ultra-concentrated anti-aging, anti-radical & anti-stain active ingredient. All the effectiveness of white mulberry, cucumber and bearberry, to prevent and fade pigment spots. Natural smoothing agents provide an immediate tightening effect to your face. No phenoxyethanol, no silicone, no paraben.’<br /><br />I’m willing to give this serum a try, and this company I’ve not heard of, Phytema, a try.
Rating: 4 stars