TBH not so matte and not so strong - kinda greasy.  Not what I expected at all.
I have used quite a few different styling clay products and this one does not stack up.  It goes on greasy and although it is supposed to be a matte finish, it definitely makes the hair 'wetter' and darker.  My hair is light brown and this makes it darker looking, sorta dampens the look of the hair.  My hair is straight and this does not really do much to help me style it.  I'd describe it as low/medium hold and definitely not a strong hold styling clay.  The worst thing is that even after a few hours if you run your hand through your hair, your hands feel oily and greasy.  Very unpleasant.  Doesn't smell nice either - not much smell at all.  I won't buy this one again.  For hair like mine, I prefer TD Clay Styler or Got2B paste.  Star Wax Pomade is also much better.
Rating: 1 stars