Firm hold is apt
Product description as firm hold is spot on. Mind you 'firm' is not a 'strong' hold but it does manage to lock in short'ish hair properly in place with all the benefits of a wax styled product (ie - does not stiffen the strands). Product is listed as a 'matte' finish and while this is mostly true - when applied to dried hair it does leave behind a slightly greased finish. That said its a decent styling product that applies efficiently to the strands and gives you just the right level of control.
Rating: 4 stars