Free from flouride, cruelty free, clean feeling.
The packaging confuses me because it makes me think the printing should be the other way around but that's probably just my own way of seeing things. The product tastes good, I like that it has zinc, is cruelty free, if they "have to" test it on live creatures, it's sure as hell not something you should use. It doesn't contain fluoride, which is extremely dangerous for one's health. I already ordered more. I would love it if the lid closed easier.
Rating: 5 stars