It's a white lotion that goes on easy and dries almost immediately
Been using for 3 weeks now.  Definitely keeps the boys dry.  My main issue was 20 years of getting very itchy down there beginning about 4 hours after the morning shower.  I don't have a  fungal issue (no jock itch).  With this product I can get about 12 hours of non-itch relief. One day I forgot to put it on and MAN I paid the price for that!  It's a white lotion that goes on easy and dries almost immediately.  Highly recommend it.
Rating: 5 stars