The sales department at SGAG has hired your team. They have received a brief from Samsung asking to promote the new Z Flip 5, making a strong use case for Singaporeans to purchase the new phone.

This project aims to partner with SGAG, Singapore, to promote the Samsung Z Flip 5 and reach a large and engaged audience of Singaporeans. The main goals are to increase brand awareness, generate leads and sales, position the Samsung Z Flip 5 as the must-have phone for fashion-conscious and tech-savvy Singaporeans, create engaging content that highlights the key features and benefits of the phone, and drive traffic to the Samsung website and media channels.
By creating and distributing engaging content, Samsung can reach a large audience and generate interest in the Samsung Z Flip 5.

1.	Objective
a) What is the client’s primary objective? 
b) How can your work help achieve their objective(s)?

2.	Audience
a) Who do you think is the target audience for the product offered? 
b) How would you describe the audience? What do they think about seeing a similar product?

3.	Competitors
a) Have you seen a similar product offered by competitors or promoters? 
b) What would persuade people to choose this product (over a competitor’s version or similar events)