An exercise to practice copywriting basics. Know your audience, tailor the copy to them, sell the story, and, most importantly, keep it short.

Deliverables
 A 1,000-word (approx) story about your life
Copy Brief answering the 5 Ws (see Week 3 notes)
A 200-word story tailored to your Copy Brief that's a shortened version of the original 1,000 word story.