for Home cafe Price
•	We will use price bundling approach.
•	We have competitive pricing for our menu items. Our aim is to have  considering both cost and student  willingness to pay.
•	Offer special promotions or discounts to attract and retain customers.

  . Eg. We charge a large coffee for 25 and a chicken wrap for 35. If u buy both u get it for 50.
Place 
. We using the same location as Adam’s Café. 
. We will use intensive advertising to ensure ppl come to our store. 
. The karaoke is one factor that may attract ppl to our place
Physical distribution 
. We will use Uber n MRD to deliver to surrounding areas. 
. This will serve as advertising as well. 
Physical Evidence:
Home Cafe will use branded packaging and materials that reinforce our cafe’s identity
The café ambiance will have warm lighting and the decor will be aesthetically pleasing. South African culture will be incorporated in our decor and music.