While other factors such as product quality, customer experience, and cultural adaptability are undeniably crucial in achieving international success, it can be argued that in today's digital age, social media is indeed the linchpin for a brand's global success. As highlighted by Marketing Dive, "In an era dominated by digital engagement, a strong social media presence has become indispensable for brands looking to establish a global footprint and stay relevant in the minds of consumers." (Marketing Dive). 

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