Introduction   * Current recognition rates of Walmart’s services among target audiences: moderate;   * High levels of awareness among U.S. customers and well-established presence in the U.S. market (Ferrell & Speh, 2017);   * Low popularity within other markets outside of the U.S. economic setting;   * Current goal: expanding into other areas and attracting the attention of new audiences;   * Key objective: designing a new marketing framework for integrating into a new market. Although Walmart has attained impressive levels of recognition in its home market, the company needs to expand into other areas, increasing its audience and influence. To attract new buyers and appeal to a new range of customers Walmart will have to build a new marketing approach that will target unique needs of the specified audiences. Therefore, a careful assessment of the market demand and the development of innovative strategies is required. Target Market   * Recent achievement of Walmart: expansion into the UK market (Alvarez-Milán, Felix, Rauschnabel, & Hinsch, 2018);   * Next objectives to pursue: Indian and Brazilian economic settings;   * Key goal: establishing a presence in the Brazilian and Indian markets;   * Rationale: numerous opportunities for expansion and cost-effective production. Walmart has been quite successful in enhancing its influence in the UK economic setting. However, the current progress also needs to be supported by the introduction of Walmart’s services to other countries. India and Brazil should be seen as the most likely areas for expansion since they offer cheap labor force and a vast number of resources (Diallo, Burt, & Sparks, 2015). Market Size Brazil   * Market size: $1,1087.09 billion.   * 20% of the Brazilian GDP.   * High potential for further development.   * Obstacles: financial instability. India   * Market size: $1 billion (2020 projections).   * A significant part of the state GDP.   * High potential for future progress.   * Obstacles: lack of resources. Both the Brazilian and Indian markets have grown significantly recently, gaining a rather strong influence in the global economy. At present, the Brazilian retail market accounts for 20% of the Brazilian GDP (“Total of retail net sales in Brazil from 2013 to 2018 (in billion U.S. dollars),” 2018). However, economic instability and financial concerns, inflation being the key one, have affected the Brazilian retail market extensively. The retail net sales reached $1,1087.09 billion in 2018 have been growing ever since, yet the current economic situation remains rather strained (“Total of retail net sales in Brazil from 2013 to 2018 (in billion U.S. dollars),” 2018). Similarly, the Indian retail market has experienced positive changes, with the 2020 projections amounting to $1,000,000,000 (“Indian retail market expected to reach $1 trillion by 2020,” 2017). Resources: Digital Tools   * Digital marketing as the key tool for exploring the Indian and Brazil market;   * Using Big Data to collect information about the target audience’s preferences;   * Applications for customers to access Walmart’s services online;   * Research aimed at optimizing online search processes and increasing the domain rank. When considering the marketing tools that Walmart will need to deploy in the new economic setting, one should view the ones related to digital ma