Introduction Companies choose different strategies to succeed in the market. After some time, many businesses see an opportunity for growth which can bring not only profit but also higher levels of recognition and stability. Vertical or horizontal integration, for instance, helps enterprises to acquire or be acquired by other firms. Diversification is another approach that allows businesses to venture into the new spheres of the market. Moreover, many companies implement global strategies which give them an opportunity to exist in the connected world. This work aims to compare horizontal and vertical integration, evaluate the viability of diversification, and assess the benefits that a global strategy can bring to a company. Vertical and Horizontal Integration Both horizontal and vertical types of integration are intended to provide companies with a more stable place on the market. Through the acquisition, businesses can either reduce their costs and strengthen their assets or increase their size and reach new markets and customers. According to Alfaro, Conconi, Fadinger, and Newman (2016), both types of integration can influence the state of the market significantly as they give businesses a chance to acquire the resources needed to be competitive. Thus, horizontal and vertical integration, while being different in their operations, serve the same purpose of raising one’s productivity and profitability. While the two types of integration have their similarities, they also possess many differences. Horizontal integration, for example, deals with companies that acquire businesses functioning in a complementary or a competitive market (Editorial Board, 2015). This type of purchase is carried out to increase the size of one’s business, diversify its range of products and services, reduce or eliminate the competition, and reach new markets and clients. It can be seen as a business expansion as companies usually acquire similar firms that perform the same operations. For example, the recent acquisition of a German pizza chain by Domino’s Pizza can be considered a horizontal integration of the company (Porter, 2015). As the author notes, Domino’s Pizza decided to broaden its reach to a different country and create a marketing presence with the already established foundation. This example shows that horizontal integration is valuable as it can provide a company with various growth opportunities. Vertical integration, on the other hand, happens when a business acquires a company that stands either after or before in its supply chain. In this case, both sides of the deal perform different functions, and their integration allows one company to manage the operations of the other to strengthen its supply chain (Editorial Board, 2015). This type of integration can reduce the business’ costs and give it more benefits in the part of the market in which the acquired entity is active. For example, Apple recently bought Faceshift, a company that develops motion-capture technology, in order to integrate the products of this business into their electronics (Williams, 2015). Here, it is a vertical integration that allows Apple to have a new source of technology that provides the existing products with a unique feature. Thus, the company can access any type of product without the int