The modern economy runs on money. Supplies and services both have their costs and are rarely provided free of charge. Even non-profit organizations, which are supposed to have little to do with the concepts of money, profit, and revenue, are expected to know and implement the basics of financial management and accountability. Any modern non-profit organization, no matter how big or small, must have its own sources of income. The primary method of gathering aid is through fundraising campaigns. On 16 April 2016, the world awakened to a tragedy that occurred in Ecuador. A massive earthquake with a moment magnitude of 7.8 struck and devastated several regions in the country. Entire districts of several cities were leveled to the ground. The natural disaster left a trail of destruction in its wake, with over 670 people dead and 27500 – injured (Vervaeck, 2016). Homes and businesses were destroyed; gas and electricity supply systems took serious damage and became largely inoperable. Many people became displaced. Water supply became very limited due to the destruction of the pipelines. Many humanitarian organizations, such as the Ecuador Red Cross, UNICEF, International Medical Corps, and AmeriCares came to the country to provide aid in supplies, food, shelters, medical kits, and other essentials (Chillag, 2016). This event demonstrates the importance of emergency fundraising for non-profit organizations dedicated to dealing with the aftermath of major natural cataclysms. Such emergencies are very demanding on resources. During the crisis in Ecuador, the Red Cross dispatched over 800 volunteers to assist in the rescue efforts ( Ecuador , 2008). Money is required to purchase and supply food rations, tents, blankets, emergency kits, medical equipment. The volunteers working on the site also need to be fed and supplied, as the restoration efforts often take more than several months. Non-profit organizations are supposed to have an emergency fundraising plan to cover the expenses. Normally, numerous organizations start vying for donor attention as soon as the disaster strikes. Having a pre-approval for fundraising actions and expenses can save a lot of time. Time could mean the difference between life and death. Media coverage plays a very important role – many potential donors could be reached through mass e-mail campaigns and social media. The organization has to be prepared for fundraising expenses. Having an emergency alert e-mail template would speed up the reaction times to disasters since it would save time on making one later (Segedin, 2016). Medical organizations should have contacts established with medical supplies providers in case the reserves start running dry. Non-profit organizations that deal with emergencies need to have extremely efficient financial management. Since money is often in short supply and additional resources gathered through fundraising campaigns are very fluctuating, it is necessary to have an adaptable spending plan in the event of a natural disaster. Possessing several banking accounts is required since it is where the donations are going to be sent. Keeping lists of donors would help raise the necessary funds much quicker since a person who had donated at least once is more lik