ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction to Kudler Fine Foods Kudler Fine Foods is a gourmet store that serves customers in search of fine bakery products, dairy, meat and wines, both imported and domestic. The company has been growing tremendously and is currently concentrating on expansion, increasing efficiency of operations and looking for ways of retaining its customers. The popularity of the company has continued to grow daily hence the need to initiate changes in order to raise the revenues and reduce costs. This paper justifies the importance of market research in developing the marketing strategy and tactics for Kudler Fine Foods. The paper also focuses on competitive intelligence and explains its role in developing the marketing strategy and tactics. In addition, the paper identifies areas where Kudler Fine Foods needs to carry out additional research. Definition of Market Research Market research is defined as a form of business study which collects information and conducts analysis of data on customers, competitors and the market in general . It can be used to develop business plans, introduce new services or products, venture into new markets and improve company’s existing products and services. Business organizations use market research to identify places where they are likely to record high sales on the basis of factors such as income level, gender and age of the customers. Market research identifies the characteristics of the targeted markets and assists in shaping the strategy of a company to expand. Kudler Fine Foods will benefit from market research since the company intends to expand its services. It will enable the company come up with an expansion plan and identify its strong and weak areas. In addition, the company will be able to identify new markets, prospective customers and strategies of increasing sales. Justification of Market Research The main objective of Kudler Fine Foods is to increase the profitability and loyalty of its customers. The company carried out a survey of the market between 2006 and 2007 with the aim of developing their strategic objective. During the survey many questions on staff, merchandise, pricing, staff issues and the general operations of the company were asked. The views the company received indicated that the survey was one of the company’s best market researches. The research provided the company with crucial information that was required to rectify the company’s weaknesses. After the company carried out a survey of the market, it was discovered th
The Christian Canon A canon refers to a standard or a rule. Concerning New Testament in the Christian bible, canon refers to books accepted as making up the New Testament. The canon consists of twenty-seven authoritative books (Ehrman). The canon implies that no other book can find a place in the New Testament and no book should miss from the New Testament (Ehrman). The New Testament as currently composed is a product of a historical process involving various individuals and religious groups. Before the year 140AD, there was growing awareness that various individuals were writing scriptures (Ehrman). Three concepts prove that there was such awareness (Ehrman 34). The first concept, apostle, manifests in the New Testament referring to Christ’s representatives entrusted with spreading the Gospel. They validly attested to salvation and later took a new concept of witnessing (Ehrman). They witnessed through both oral and recorded documents and such documents make up the New Testament. The third concept, tradition, is very authoritative and refers to what passes from one generation to another in an authoritative way. As such, authority refers to authoritative spreading of the gospel granted to apostles by Christ himself (Ehrman 41). Despite various opposition and debates on the canonicity of the New Testament from individuals and groups, the New Testament in its current composition came into being in the year 220 during which time the following books received acceptance as inspired and authoritative books (Ehrman). The four Gospels of Matthew, Mark, Luke and John, the Acts of Apostles, thirteen Pauline epistles, letter of John, Hebrews, James, Jude, letters of Peter and the Revelation of John. Luke authored the Acts of the Apostles (Ehrman 56). Various books never made it to the New Testament canon. Such books include the letters of Clement of Rome, The Gospel of Thomas, The Gospel of Peter, and the Gospel of Judas among others (Ehrman). Oral Traditions Oral traditions refer to passing of information from one group or generation to another by word of mouth (Seraphim). The New Testament contains evidence of oral tra
Trust The propaganda memo in the sticker was projected to influence the response to essential wishes and desires in marching with stylish tendencies in outlook and feelings. A number of researches conducted to set up what would motivate the targeted addressees. The message was intended to raise people’s self-esteem to participate vigorously in celebrating but it was not genuine. The politicians employ propaganda to strength their political grip, just like the way the business community use it to widen profitability. 1 The national flag was used to create trust since the flag is considered a unifying factor. The organizers of the event were well conversant with the impact of the flag to the message; it created credibility and believability among the members of the public. 2 Time Since time in memorial, it is eminent that the activities of independence and happiness are extended by propaganda and usually accompanied by suppression and brutality of the authority. This is a brilliant reason for presenting with uncertainty the newest political and economic systems that are offered by individuals with pressure to get their points across as saving humanity. 3 Propaganda is dependable on furtive arrangement of its information. The work of the propagandist is premeditating on the expectations of the viewers and who and what the viewers resolve and stumble on as realistic, and then acclimatizes the information the way it should be. 4 The modern world is multifaceted since issues are simply subordinated to the anxiety of competence and preservation or advancement of political power. It appears incontrovertible that propaganda has thrown in tremendously to a number of the nastiest tribulations of our time, which seems to be lacking control that does not require concession with the suggestion of independence and self-development. 5 Truth In the olden times of ethics, deceitfulness has usually been perceived with disapproval. Kant disputed that untruthfulness is wicked with no exclusions even though with unstable amount of assessment to the lie. 6 There are a lot of other theorists who disagree that dishonest may perhaps be the correct and still the ethically compulsory path of action to obtain in excellent situations. 7 A few consider that dishonesty is erroneous just to individuals who accuracy is payable and they preserve that not every person is permitted to the accuracy as of an extra personality. 8 Additionally in the current years, David Nyberg disputed that dishonest is an element of daily practice and that it is often and not merely extreme, the exact item to do. The theorist favors a bottom-up orientation to the issue of dishonest that is to state an examination spawned by contemplation of real-life incidents and tries to find out invention of policies through knowledge. The information in the flag can be assessed in two broadways by first referring to it as a dangerous propaganda. The information does not have the interest of the audience at heart instead, it is meant to popularize something else. The message can be harmless propaganda because it simply requests people to join hands in celebrating
For a person on holiday, a hotel is the next best thing to home. Taking into account the hassles related to traveling, the last thing a visitor to foreign place needs is to be overly concerned with the intricacies of security. The leaders in the hospitality industry take the issue under discourse as a major aspect of value addition. Hotel security starts at the entrance. Porters must have authentic name tags, bearing the name of the hotel as well as the attendant’s, and current photographs. Several cases have been reported where a person with untoward motives masquerades as a porter in a bid to steal clients’ personal effects, and more importantly, credit card information. Some of these people double up as valets, making away with clients’ vehicles, and even worse, kidnapping unsuspecting patrons in a bid to extort astronomical ransoms for their release (MacGeey, 1998). Concerning accommodation, individualized electronic cards would work well, activated based on the date of checking in and the length of stay. Using this method, only guests can access their rooms, eliminating the possibility of locks being picked. Moreover, as they operate on self-locking doors, this method does away with the cases of guests forgetting to remove keys from the keyholes. Solid doors are best, with peepholes for guests to identify people knocking on their doors before opening for them. Biometrics also ranks very high as an element of hotel security. Using a client’s unique physical features definitely, cuts reduces theft fourfold. Fingerprints and retina scans are the most commonly used. The traditional lock and key system will not wash in this day and age (Bernard, 2005). A new trend sweeping through the hotel industry is the application of closed-circuit television (CCTV) cameras, particularly at access points. This is a primary response to terrorist attacks, giving the relevant authorities round-the-clock surveillance of their premises. Restaurants are no longer located in open lobbies or areas accessible at street level. This element ensures that only vetted staff and authentic guests can access such spaces. If this was not the case, a terrorist could waltz in at any time, under the guise of having a cup of tea before wreaking havoc. Owners of such establishments go a step further to provide safe transport between airport and hotel, effectively controlling who enters the parking lot. When it is a tad late and certain security elements have been breached, the relevant mitigation steps must be put in place. Well-defined fire escape routes are mandatory and so are alternative power sources for escape critical services lighting and ventilation. This also indicates the need for a high level of structural integrity and building strength (Bernard, 2005). Even though hotel management must ensure the security of staff, patrons, and premises, the onus is on the patrons to have their wits about them in everything they do. It may be a threadbare cliché, but prevention is better than cure. Patrons must not divulge sensitive information without asking the relevant questions. A
Introduction Computers are computing devices that are used in receiving, storing, transmitting, and retrieving information in a business. Computer application knowledge has become one of the best skills to acquire in the modern society. Notably, computers are used in every sector for a variety of reasons. For example, gathering information, storing information that would be used for future reference, and making transactions in businesses. This paper assesses whether the application of computers in gathering information is good or bad. Discussion The utilization of computing devices in information gathering has a primarily good development in economics and business. According to Johnson (2011), utilitarianism rule states that a thing is good if it creates the highest value for the largest number of people. Computers have been used to gather information in organizations in a convenient way, reducing the time that would have been spent if a manual way had been used (Lane, 2004). Nevertheless, their utilization in data acquisition has minimized errors that had been occurring because they are automatic. Data are computed with within the shortest period possible, increasing utility. Records about events would last longer when stored in computers than when they are kept in manual systems. This implies that computer applications add value to human life, improving development. In addition, the application of computing devices in collection of data would enhance privacy in various sectors (Lane, 2004). They could gather information without an individual’s consent. As a result, people in an organization would be keen on what they would be doing to avoid being spied on by computers. With regard to alteration of one’s behavior, gathering information through computers would promote good social interrelationships among companies, groups, and people. It is crucial to note that, due to fear of being spied on, people would do what would be right. Digital information has been used to come up with new products that are beneficial to society (Johnson, 2011). For example, inventing new drugs that would be used to save lives is a brilliant idea. God Himself gave this duty when He commanded human beings to protect life. Therefore, from the evidence above, it can be said that the use of computers in collecting information has many merits. On the other hand, it would be correct to say that application of computers in gathering information has led to negative impacts in firms. Kant argues that for something to be good, it must conform to the morality of the society where that act is being practiced. The application is contrary to this philosophy. Computing devices infringe on human rights, which are basic f
Price Strategy About the company The BMW Group is one of the global leaders in the production of premium cars. The company is based in Germany and it focuses on the production and sale of automobiles and motorcycles. It was founded in 1913 and started production in 1916 (The Economist Newspaper Limited, 2016). Currently, it employs about one million people across the globe. Besides, it also has a presence in more than 40 countries that all located in all the continents. The business strategy of the Group focuses on having a strong brand image. The success of the company since its formation can be significantly attributed to the marketing and pricing strategy that it has employed over the years. The company has continuously used aggressive advertising to build a strong brand image over the years. The pricing strategy that is employed by the company is largely based on the key market trends. Thus, a company can use several strategies in a single product. It is worth mentioning that the pricing of a product is closely associated with the brand (The Economist Newspaper Limited, 2016). Pricing strategies The first pricing strategy that is used by the company is value pricing. The BMW Group often charges a premium price which is intended to assure consumers a high quality of the products. In this scenario, the company makes use of the price-quality relationship to set prices of products. This relationship implies that high prices match with high quality. The second strategy is prestige pricing. This strategy makes it possible for the company to charge prices based on customer perception of the product and not the costs. In this scenario, the consumers will be willing to pay higher prices for the right image rather than the actual value of the product. Therefore, the brand of the product communicates the value. Under prestige pricing, BMW can take advantage of the consumer perception that the brand is of higher quality than the others in the market. It is more of a psychological strategy that seeks to convince consumers that there is value added to the cost of the product. The company makes use of this strategy to charm the customers’ sense of value and grow their bottom line (Kotler, Burton, Deans, Brown, & Armstrong, 2015). Therefore, the company makes use of this strategy to leverage its products in the market. For this prestige pricing to be successful, a company needs to create an impressive image of its brand. This is a significant factor that underpins higher prices. Consistency in the quality of products and other related services is an important ingredient in building a brand image. This partly explains why the company incurs a lot of cost in building and promoting their brand image across the globe through advertising (Kotler et al., 2015). Another strategy that is used by the company is product lin
How qualitative and qualitative research approaches compare Qualitative research differs from quantitative research because participants exist in their natural setting. Unlike quantitative research where an investigator manipulates variables or recreates the natural setting in the lab, qualitative research aims at assessing behaviours in it’s undisturbed from. The investigator’s role also makes these research strategies quite divergent. In quantitative studies, examiners rely on external instruments, like questionnaires, as data collection instruments. However, in qualitative research, the researcher is the main instrument as he observes behaviour, conducts interviews and analyses documents. Both research methods are similar because they may involve data collection from multiple sources. Data analysis in quantitative research is deductive in that it starts with hypotheses, then data collection, which are then analysed statistically. However, qualitative researchers conduct inductive data analysis by starting with the data and then working backwards to develop themes (Creswell, 2008). This may involve continual interactions with the participants. Quantitative researchers often prescribe their research design and use it as a guide to determine how they will conduct their investigation. Conversely, qualitative research adheres to emergent design since phases and processes alter as the research progresses. Both research approaches rely on theoretical lenses. Qualitative researchers use these lenses to view their subjects while quantitative researchers base their research questions on the same. Finally quantitative research involves giving a holistic account of a problem. Multiples factors and perspectives are involved. On the contrary, quantitative researchers usually narrow their areas of inquiry to one or two issues. Research questions that suit qualitative inquiry Qualitative research is appropriate for questions that lack effective models. They often start with why. For instance, “Why is the qua
Obama’s victory during the presidential elections in 2008 is sometimes seen as a sign of reconciliation between two races (the whites and the blacks) in the USA. Nevertheless, the tension between the two races remains quite obvious. Admittedly, African Americans gained a lot throughout the twentieth century, but this is not enough as this ethnic group faces a lot of constraints. One of the most controversial aspects of the issue is that African Americans had to endure forced immigration. Levinson and Ember note that first Africans were brought to the Americas in the seventeenth century (255). This was not the end of immigration. After abolition of slavery in the USA, African Americans were forced to migrate to urban areas in predominantly Northern states (Levinson & Ember 256). Of course, this migration was not welcomed by white populations. Moreover, the migration led to increased tension between the two races. It is important to note that African Americans had to face lots of issues in a variety of spheres of their lives. They had to endure hostility in social and political spheres. Cashmore argues that the Civil Rights movement had a great impact on empowerment of Black people (231). Thus, African Americans have entered sports arena. Victories of black politicians in the 1980s were also seen as a great victory and certain implications of the Civil Rights movement (Cashmore 231). Nonetheless, these cannot be regarded as examples of African Americans’ complete empowerment as there were only two black mayors in Northern states. One of these Black politicians was killed, and the other won could not remain in the office for the second term. Those victories were short-lived and did not lead to meaningful changes in the situation. Admittedly, political life is not the only sphere where the tension between the two races is apparent. Social life is another terrain where African Americans have to endure hostility and certain kind of oppression. Levinson and Ember note that many African Americans achieved “a middle-class status” (257). However, the researchers also
Differences between primary and secondary sources Primary sources are the ones providing first-hand evidence on the events or phenomena that one is studying. Such sources include diaries, photographs, video and audio recordings, interview transcripts, works of art, statistical data, and others. All of these types of sources give the researcher a possibility to learn about the investigated matter directly by observing it or reading/listening about it from first-hand witnesses. In case of the Chernobyl Nuclear Plant Disaster, the most relevant primary sources include reports, documents, and local newspapers of that time, photographs, and interviews of witnesses. By using such resources, one can obtain the possibility to learn unbiased facts and obtain the most relevant information about the event or phenomenon under investigation. Moreover, when analyzing primary sources, the researcher can become immersed in the atmosphere in which the object of investigation existed and the circumstances under which it developed. For instance, for historians and archeologists, such primary sources as ancient fossils or some tribes’ belongings serve both as sources of information and inspiration. On the other hand, for someone analyzing a political or environmental issue, reports and pertinent news releases will be helpful sources of reliable data. Meanwhile, secondary sources offer second-hand information and analyses from other researchers. Secondary sources include books, reviews, and scholarly articles investigating the subject of research. By analyzing secondary sources, one can get a deeper understanding of both the analyzed phenomenon and the primary sources. While primary sources offer a first-hand view of the situation, secondary ones enable the researcher to synthesize the material on the topic. Explain why it is important to consult a variety of sources when conducting historical research Both types of sources are crucial in research since they complement each other. Whereas primary sources offer credible evidence, secondary sources provide additional information and valuable synthesis. However, even when one possesses a primary and a secondary source, it is not enough for completing a thorough research endeavor. One needs much more than a few sources, however credible they might be. It is of utmost importance to consult a variety of sources when conducting historical research since in each new source, valuable additional evidence can be found. Also, when the same data occurs in several sources, its credibi