Introduction Prescription drug administration requires a personalized and individualized approach. When companies introduce advertisements into the process, they influence the patient’s agenda negatively and lead to the commercialization of a highly sensitive industry. Studies show that half of America’s population takes a minimum of one drug per day. Clearly, something is wrong if this is happening. Pharmaceutical companies should not advertise prescription drugs because the practice will damage the US medical system through poor physician-patient relationships, increased/ unnecessary drug use and excessive health costs. Why prescription drugs advertisement is dangerous Advertisements are not entirely unwelcome in the pharmaceutical industry. Many companies have been advertising over-the-counter drugs for a long time. However, drug authorities prohibited them from engaging in prescription drug advertisements. The FDA changed that rule in 1997 because of the assumption that advertising would provide consumers with much-needed information on their health. However, the reality of this assumption is now heavily contested. Challenges faced by physicians and other medical professionals are increasing. Medical expenditures dominate the country’s pharmaceutical advertisements of prescription drugs to consumers. It is startling that the country’s budget for FDA’s regulatory activities is approximately $2.4 billion, yet pharmaceutical businesses spend about $ 4.8 billion in prescription drug advertising (Gagnon & Lexchin 284). If the administrators are complaining about rising health costs or inefficiency in the health systems, then prescription drug advertising could be a clear indication of misplaced priorities. Furthermore, the United States is a highly medicated society; people use drugs just to get through their daily activities. One needs to analyze whether prescription drug advertisement accelerates this condition or reduces it. All these issues necessitate a thorough analysis of the moral, legal, ethical and economic issues prevailing in such campaigns. The advertisement of prescription drugs would damage physician and patient relationships. When consumers learn about a new drug from their television sets, they still require approval from their doctors to purchase the drug. Some patients become so convinced about a drug’s usefulness that they challenge their doctor’s judgment or credibility. Instead of treating one’s doctor as an authority in medicine, the patient starts to think of him or her as an adversary. One example was an advertisement for a toenail. In the advert, the sponsoring company claimed that when certain creatures live in one’s toenails, then this would damage that part of the body. The firm essentially asserted that patients need to guard against these toenail complications by using their drugs. If a patient previews information on his or her television screen, and later develops complications with his or her toes, then he or she would be tempted to ask his or her doctor about the drug. The doctor would have to spend valuable time to explain to the patient that the toenail drug is quite risky (with regard to toxicity), immensely expensive, and unnecessary. He would have to convince the patient that no creature exists in his or her toes. It is wiser to spend this precious time on the actual problem behind the toenail complication, which could be diabetes, a vascular complication or a heart related i