Executive summary Strategic planning involves the analysis of changes in the environment, formulating objectives of the organization. It also involves establishing activities to allocate resources. The strategic planning framework includes an organizing team of management, planning staff, and auditing the environment or situation. Brand names used by companies place them above their competitors in the global markets. A unique brand name is very influential especially in expansion of businesses both locally and internationally. Focusing on strategies that put the organization in a competitive position is a key to success for all organizations. Organizations that employ strategic planning in their operations are ever in a better position to do or perform well. It is easy for them to introduce new products to the market as well as to expand their business both locally and globally. Setting strong goals, vision and mission that direct them in achieving the set goals is critical for all organizations’ performance. Consequently the value statements are crucial in motivating the workforce and the organization at large. Environmental scanning provides analyses of the internal and external environment. It involves owning and using information about occurrences within the environment. Environmental scan aids managers in making decisions regarding their company. In the internal environment, the scanning lingers the trends to be followed to make the internal operations a success. It also determines how the trends should affect the work and the workforce. In the external environment, the scanning is done in the immediate, national and broad socioeconomic environment. It can be also done on the macro environment. In cases of economic recession, companies should implement plans to stay in the market. In such a scenario, it is also preferable that they seek new markets for their products. Setting strong objectives is very critical in implementing plans. Companies should employ functional tactics to ensure good performance. The tactics include the adoption of lean administration concept and proper market segmentation. In this case, they are instrumental in ensuring effective management of resources, product design, and development of new business units. Success factors for implementation are essential elements that aid execution of tasks. They ensure that key activities within the implementation process are executed with limited complications. Action plans are critical to strategic planning. They break strategic plans into noticeable steps. Each step is given to performers, and it is suggested when each step should be accomplished. With the implementation plan, a timeline for implementation is determined, service providers are trained and educated, their roles and responsibilities are defined, written protocols for referrals are developed, as well as policies and procedures. The company has an obligation to implement key action items that hold the ability of sustaining its performance capacity. Managers in any institution should adopt effective techniques of resource management and allocation as these are key drivers for strategic planning. Risk management plans are impo