Introduction Impression management can be described as a process employed by most people to present themselves and control various perceptions concerning themselves. Many people apply this tool to present themselves as good people (personal branding). Many individuals believe that their outward appearance and personality form part of the main factors that determine how they are judged or perceived by other people. By applying impression management, individuals tend to control the way other people understand them by applying various impression management techniques. Some individuals try to be authentic and ideal in order to control outward perception (Pennington 11). In this paper, I will be tackling embarrassment situations as a topic under impression management. I will conduct several interviews with friends, relatives and colleagues to determine their embarrassing moments and other details concerning the embarrassment. This will be done in order to address how various individuals manage their impression in embarrassing situations for social order maintenance. Theory Embarrassment is a social situation that almost everybody experiences in his or her lifetime. The difference lies on how various individuals manage the embarrassment situations that befall them (Newman 134-142). Considering the role theory of impression management, Goffman describes how various individuals act and react following various situations that call for impression management (79). Impression management applies to situations of embarrassment, self recognition, stage performance, public address and various forms of expression. In impression management, the actors strive to build, defend and sometimes maintain their social perceptions and identities through application of various settings, props and assumptions. In embarrassment situations, the assumptions and props applied are intended to work towards enhancing positive perception. The other theory concerns symbolic interactionism . In the theory, Cooley describes impression management as a tool applied in social situations to enhance social interaction and order (126). Impression management in situations like embarrassment in social occasions requires individuals involved to respond in a manner that will alleviate rather than intensify the embarrassment. Hypothesis From the theories discussed, I hypothesize that most individuals will apply tactics, props and assumptions that will build, defend and maintain their impression. Their reactions during the embarrassment moments will alleviate the situation in a manner that will enhance social order and interaction. I also hypothesize that most embarrassing situations are those that occur in a social place rather than a private place. Methods In this sociological analysis, I used ‘ interviewing’ as a qualitative method of data collection. I held several separate interviews with various respondents. Among those interviewed were friends, relatives as well as some colleagues. The interviews entailed discussion of the most embarrassing situations of respondents. However, I only considered five interviews from five different respondents for this analysis. I organized my data in a qualitative rather than