Abstract Persuasion is the art of guiding people towards an idea or a course by trying to change their perceptions and attitudes about the same whereas voting means casting a ballot in any form of election. The low voter turnout of youths has been a worrying trend and therefore the need to adopt new ideals that would fast track their participation. This could be achieved by persuading them to get involved using volunteer youth groups, factoring in youth agenda in the policies, engaging modern technology amongst others. All these have produced different results, most of which have impacted positively. In conclusion, it is generally agreed that persuasion tend to influence the perception of people towards a given ideology. This however depends on the approaches and medium used. Introduction Voting is the act of casting ballot in an election or a referendum. This can be at the local government, national level or even within organizations and or institutions. Those who turn up to vote are therefore referred to as voters. Various countries use different yardsticks to identify voters. However, the most commonly used is the age factor and the nationality of the voters. In America for instance, any person who has hit the age of 18 years is eligible to vote but can register at the age of 17 ½ years (e. g in the state of Georgia), must be of sound mind, legally resides in state and must not be serving a sentence that relates to felony with moral turpitude: they can as well vote as absentee voters while overseas. Contrary to this, in Kenya and many other African countries, only the citizens that live within the borders of the country and have obtained the national identification card (thus at least 18 years old) are allowed to register. Those who stay overseas are simply locked out of the exercise. Voters are usually segmented into various categories based on a variety of factors; some of which include the age brackets, economic class, gender, tribe, and or race and level of education (Al From and Victoria Lynch, 2008). This leaves the entire segmentation a little ambiguous as they seem to overlap. The most outstanding one is that of the age bracket, where the potential voters are categorized as young, middle aged and the old voters. Conventionally, these include 18-29 years, 30-55 years, and over 55 years respectively. In any particular country, across the board, the bracket of younger generation constitutes the bulk of the population. The youth are very diverse and more liberal than their older counterparts e. g in America, research conducted by the Pew Research Center on young voter, they realized that about 62% of them between the ages of 18-29 are whites and 18% are black while 14% are Hispanic. The table below gives a brief summary of the diversity in the United States. Table1: Table showing the Diversity among the Youths: The success of any particular political party involved in any elections, national or local, can potentially be determined by the youth vote. They are therefore famously referred to as the swing vote. In spite of the numerical advantage that the youths wield, their performance during elections in most countries have not been satisfactory, and this could be attributed to certain factors,