Introduction Foreign trade is considered today as an important branch of the national economy having an appreciable influence on the economic development of the country. Now practically there is no branch which directly or indirectly would not have contacts with foreign markets. Direct communications quickly develop and joint ventures are created, and the number of barter transactions grows. In these conditions the questions of the efficiency of foreign trade activities get an increasing value. For effective functioning in foreign markets, it is necessary to use rather flexibly the various marketing techniques, taking into account market fluctuations and the forecast of development of the foreign markets, trading customs, and the features of the surrounding marketing environment. It is especially important to consider the specificity of the social and the cultural environment, as for example the goods, indifferent to buyers of one country, can be rather important for buyers of another country. Besides, when entering a foreign market, an additional necessity occurs to analyze customs regulation, rates of exchange and etc. In the international marketing activity, the principles and the functions of marketing remain, but they have characteristics intrinsic to various concepts of the international marketing, related to the distinctions in national, cultural and other characteristics of the foreign markets, and international trade rules and etc. The multinational concept is based on the characteristics of each national market, in regards of which the adaptation of the marketing to the conditions of each market is necessary. Such concept is inherent in transnational corporations. Their geocentric orientation considers both, the similar and the distinctive features of the foreign markets, in regards of which the marketing system can be adapted and where it is expedient partially standardized. For example, the advancement of standardized goods can be accompanied by either by completely adapted advertising or all components of the marketing system are subject to adaptations. The occurrence of multinational corporations has led to the development of numerous local strategies, through which these companies compete. They can have a variety of different marketing strategies, each of which is arranged under a certain local market. Thus, the company can try to be the leader in low prices in one country, on quality – in another, and on innovations – in the third. The company main task consists in working out of methods and ways of such adaptation of the marketing strategy which will suit each separately taken country. The purpose is to force the environment in which a division of the company exists to perceive as local. However, the main issue in that matter is determining whether the entry to that specific market is rational in the first place, taking in consideration a thorough analysis of multiple factors of the addressed market. In that sense this paper demonstrates the results of a conducted analysis of the possibility of the expansion of the China based MNC “Teiko” into the UK market. The analysis is expected to show that it is viable for “Teiko” to enter the UK market. Analysis The proposed m