The society has changed a lot due to modifications taking place in the field of technology, especially in transport and communication sectors. According to Reynolds (2004), technological advancements have changed the traditional trading pattern as people find it easy to communicate and travel using modern means of transport and communication. E-commerce is one of such changes that have revolutionized trade in the entire world. With the development of World Wide Web and the social media, people can now shop at online stores without having to visit the physical stores. Although the brick-and-mortar stores have remained relevant, e-commerce is gaining a lot of popularity among consumers and retailers across the world. They find it easy to trade in the online market because of the convenience it offers to both the shoppers and the retailers. Started in developed economies, it has gained acceptance among the developing economies as an appropriate way of saving time when shopping for different products. This research will focus on the development of e-commerce and its impact on the modern day trade. Different scholars have conducted a lot of research about e-commerce since its inception some years back. According to Manzoor (2010), e-commerce started because of the limited time available for people to shop. When the social structure of families started changing in the late eighteen and early nineteenth centuries, women started looking for jobs, just like their male counterparts. In the current society, most families have both parents working in the corporate world. This means that time available to go shopping in physical stores is becoming limited for such families. However, this does not mean that the need to purchase various products from such stores is minimized. Technology therefore, came in to solve this problem by allowing such individuals to shop while being in their offices or at home. This scholar notes that when e-market started, it was generally dismissed as a move that was bound to fail, especially given the fact that these products had to be delivered to the buyers at their homes or offices. However, it was soon proven that this strategy was very effective, especially when dealing with customers who did not have enough time to visit the physical stores. Currently, e-commerce is taking a whole new shape. Many products are now available through online stores. Some products, especially those that require some privacy, are sold better in the e-market than they do in the brick-and-mortar markets. The content of this journal is authentic because of the credibility of the author. The author of this article has over fifteen years of experience in teaching marketing in various universities in the United States. The journal article by LaPorte and Acosta (2007) focuses on Amazon.com as a success story of e-commerce in the contemporary world. According to this article, Amazon.com is one of the earliest firms to get into this new market when many business units did not believe that it was a realistic move. However, the firm has been able to expand ever since, and it still remains the largest online store in the world. This firm started as an online store where people could order books online and the