Introduction Concentric Circle Model refers to a sequence of concentric rings and the message source is at the center. Information is encoded at the centre and then it ripples sequentially to the outer rings till it reaches the audience. Components of this model include communicators, the codes, gatekeepers, the regulators, filters, the audience and effect. This model has found relevance in various sectors from media to industrial sector where players must understand how different factors are intertwined. In the industrial sector, the model is very critical as it enables firms to understand how a simple action or error of omission can have a ripple effect on numerous other components of the firm. In the Media sector, the model has gained massive popularity because of the direct impact that the message released to the public has on various issues. The model emphasizes on the need to take care before acting in a given way. In this paper, I will focus on how this model can be used to regulate social media. Application of the Model in Social (Internet) Media Social media is one of the greatest discoveries that have been made in this century. Social media has revolutionized the field of communication. People can now exercise the right to communicate with their peers in a unique way using virtual technologies. With the emergence of Facebook, Tweeter, and YouTube, mass communication is no longer a preserve for large media corporations around the world. Messages can now spread to various parts of the world very fast when shared in these social media platforms (Joost, 2008). It can also reach a wider population who speak in different language. A Chinese who gets a message from the social media can easily translate it to the local Chinese languages, making it accessible to millions of people who may otherwise be unable to understand the message in its original language. This is one of the greatest advantages of social media platform. It is no doubt that the benefits of social media in promoting democracy are greater than the challenges it brings. However, this form of media needs very close monitoring to ensure that it remains an effective tool of communication other than being misused by irresponsible people whose interests may be wearied. The concepts presented in Concentric Circles Model may help in addressing the current problems of managing the social media. The figure below shows how this model can be used in managing mass media. Figure 1: Concentric Circles Model. Source (Herrick, 2012) It is important to note that the model above was developed specifically for the mass media. However, the same concepts used in the mass media can be applied in social media, making some minor adjustments. This model emphasizes on the need for a content to go through several channels before it can be released to the targeted audience. Communicators In the context of mass media, communicators are the mass media stations responsible for passing a message to its audience in different countries. However, the communicators in the social media are individuals who are in the social media platforms. The platforms can be Facebook, Tweeter, or YouTube. Individuals have been empowered by the modern technologies to share their information w