Introduction The old saying that change is an avoidable aspect of human life continues to bless or haunt investments depending on how they manage the effects of changes in technology, lifestyle, politics and the requirements of modern societies (McConnell 2009). This paper examines the effects of change in technology on the sale and distribution of Samsung laptops. Definition Change refers to the introduction of a new product, service or aspect to the existing way of doing things. It an also refer to the elimination of some aspects involved in the production, distribution or sale processes. Technology is the use of better and sophisticated tools, machines and skills to produce goods or services. Samsung Laptops Laptops are becoming necessities in the lives of students pursuing higher studies due to the need to do extensive research and produce quality work within a short time. At the same time, business people are also looking for new markets for their products and investment opportunities through the internet and this means that the demand for this product continues to escalate (Ball 2009). However, there are also other laptop producers like Sony, HP, Dell, Lenovo and LG among others who are also seeking to penetrate to all markets and attract consumers. This means that there is a stiff competition among these companies and the one that produces cheap and quality products will get a large share of the available market. Samsung has introduced new laptops that are faster, slim, attractive, cheap, durable and light in weight to enable consumers to prefer them to other commodities (McConnell 2009). Therefore, they have adopted new technologies and at the same time reduced their prices to ensure their competitors stand lower chances of convincing clients to buy their products. Chart Representation Explanation The discussion above has illustrated the need for computer companies to produce attractive laptops to attract clients and compete well with other similar companies. First, its recent laptops have Wi-Fi and Bluetooth connections, built in microphone, an expandable internal memory and can accommodate other applications like Android that enable users to access the internet and other services. In addition, they are very light compared to other laptops from other companies and this means that they are portable. Therefore, students and travelers can carry them without experiencing the problems associated with bulkiness and heavy weight. Lastly, they are very fast compared to their predecessors and those from other companies. Samsung has discovered that people have wasted a lot of time trying to download contents from the internet and producing documents for various reasons. Therefore, it has eliminated this problem by producing laptops that are user friendly and have guidelines that help people to perform various tasks within a short time (Ball 2009). However, these features have not caused an increase in the prizes of these commodities and this means that consumers can get quality goods at low prices. Conclusion Investors should always anticipate changes in market trends and prepare to manage them to ensure their businesses are not affected by them. It is important to explain that social, political and economic issues keep changing and this means that producers must ensure their products reflect and accommodate these