Introduction When music and verbal texts amalgamate, they serve to provide answers to a socially significant question. Lyrically centeredness is synonymous with rap music; consequently, it is an ideal platform for anti-positivist sociological research. In this genre, artists do not sing their words (sometimes this may occur); they talk them out. Furthermore, rap music is quite straight forward. Artists tend to avoid metaphors and other lyrical mazes in order to deliver their messages as clearly as possible. These qualities may prompt an outsider to stereotype rap music as a shallow form of music. However, I discovered that such an assumption could not be further from the truth in the “Watch the Throne concert.” The research question that drives this investigation is, “What social constructions perpetuate the existence and popularity of hip hop music?”. Rap music must have the capacity to resonate with others; otherwise, it would have faded off in the eighties when it began. It is imperative to analyze whether certain social and economic circumstances draw fans to the genre; Rap’s popularity could also stem from identity similarities between performers and audiences. It should be noted that this research question came up as I attended the concert. Anti-positivist research obliges researchers to throw themselves into the situation under analysis rather than approach the research with a preset question or mindset. Deviance issues and profanity are all part of this mix. It is critical to acknowledge all the positive and controversial elements of hip hop music so as to establish accurate explanations. Personal experiences drove the research questions used in this analysis. I needed to reflect upon my expectations and then relate them to the concert. My goal was to understand rap music rather than explain rap music. Methodology Empirical phenomenological research is the methodology for this research. The method recognizes that one can study human experiences accurately through the use of qualitative approaches. Furthermore, this approach dwells on the wholeness of the experience rather than smaller parts. The most significant component of phenomenological research as a method is the centrality of first-person accounts of experiences. Experience is crucial to sociological analyses of human behavior. Human behavior and experience are inseparable in this analysis (Ashley & Orenstein, 2005). This method requires certain approaches prior to the commencement of the investigation and during the actual investigation. First, a person needs to free himself or herself from other suppositions in a process called epoche. Before the concert attendance, I had minimal experiences with hip hop music and the general hip hop culture. Therefore, I did not assume that I already knew something about it. I also made sure that all my findings would emanate from the meanings and internal reflections that came from the concert. I realized that all the other information I had heard about rap music was not from my personal experiences; consequently, I needed to shed off all that knowledge. It is my personal experience that would lead to the discovery of truth. The second step in the research method was a phenomenological reduction. This process involved the description of the things that I saw at the concert. Some observations were internal, while others were external. I would look and descri