Product Development Strategy Many companies are undertaking new research studies to perfect the idea of autonomous vehicles (AVs). Such AVs will be designed in such a way that they use advanced technological inputs and systems to transport human beings from one place to another (“Autonomous vehicles,” 2015). Although the mechanics of this new strategy are currently in place, several companies are in the decision-making process in order to perfect the technology. A new approach to product development is needed by every company in the automobile industry. As an employee working for one of these companies such as Chrysler, it will be appropriate to have the most appropriate product development strategy for AVs. The first important step is analyzing the performance of modern vehicles. This knowledge will ensure the research and development (R&D) team identifies specific inputs that have the potential to support the proposed technology. After identifying the required inputs, the company will hire competent programmers and engineers to pursue the targeted goal. Software experts will be expected to identify the existing opportunities, challenges, and prospects that might dictate the future of the technology (Litman, 2016). The newly-created team will focus on the best ways to upgrade modern vehicles. Specialists in robotic science will be required to analyze the possibilities and issues associated with the development of AVs. Basically, the first approach will be to hire competent people who can support the company’s AV strategy. Approach to a New Self-Driving Car The individuals responsible for the new product development process should have a carefully-designed strategy. To begin with, the organizational leader should consider the major theoretical arguments associated with the technology. A team characterized by professionals from different fields in the sector should be formed. Members of the team will outline the required inputs, resources, and finances that can sustain the product development process (Blyth, Mladenovic, Nardi, Su, & Ekbia, 2015). The team will use a wide range of simulations in order to streamline the idea. Software and mechanical engineers will be encouraged to work together throughout the process (Wagner & Koopman, 2015). The approach will make it easier for them to focus on the current development and identify new measures that can make the AV technology a reality. The team will focus on the most important features for the AVs. The first one is collision avoidance (Litman, 2016). This feature should be achieved through the use of effective breaking systems, radars, and cameras (Surden & Williams, 2016). These systems will be used to apply the required braking force to avoid collisions. The second critical feature will be the use of backup cameras. Such cameras have the potential to increase safety. Advanced cameras can detect various obstacles, blind spots, and objects. The team will also analyze the possibility of effective car-to-car communication. This means that the newly-designed vehicles should be able to detect nearby cars. Surden and Williams (2016) argue that this feature will increase the level of coordination. The AVs will be able to make relevant turns and maneuvers in an attempt to avoid accidents. The AVs are expected to have advanced lane detection capabilities. This feature can be realized through the use of sensors and cameras (Wagner & Koopman, 2015). With these features in place, t