Introduction The Caring Angel Hospital is a medical institution, which requires improvement of its operations while focusing on the enhancement of the quality of the healthcare and enlarging its areas of operations. I was a senior consultant have spent two months at the hospital and contributed to the positive change, which led to the growth in the customer base. Nonetheless, the patients tend to show concerns about the quality of the healthcare while discovering the alternatives presented in the market. It was noted that the primary issues are related to the discomfort during the waiting time, the lack of responsibility among medical personnel, and the absence of desire to be involved in the conversations with the patients. These aspects have an adverse influence on the profitability of the hospital, and their impact has to be minimized. The primary goal of this paper is to determine the potential action plan, which will help the hospital reach its organizational goals and enhance performance, as these matters are substantial to the firm’s competitiveness in the market. Meanwhile, it is vital to choose a relevant strategy, which will assist in increasing the company’s market share. Lastly, the two value-added services are proposed to enhance the quality of the services while focusing on the well-established goals and the action plan. Steps to Achieve the Goals The hospital has a plethora of objectives and goals to achieve, and they are related to the improvement of the organizational structure, corporate culture, and quality of the services. Meanwhile, the proposed steps will assist in the realization of the competitiveness while differentiating itself from the competitors. Despite the necessity to improve the hospital’s profitability, the management should prioritize the enhancement of the organizational structure while paying attention to the corporate culture of the institution. Firstly, in this case, the company should redesign the organizational chart as it has a critical influence on the hospital’s performance and profitability and should be based on the external and internal analyses (Kribikova, 2016). Another step is to focus on the corporate culture since this approach defines the attitudes of employees and their relationships with management. The connection between the different levels of subordination is one of the primary elements, which ensures the quality of the services due to the sufficient flow of the processes within the organization. In this case, the role of team-building cannot be underestimated, as it delivers the company’s values to the employees. Meanwhile, the company has to change its corporate values to highlight the paramount importance of the safety of the patients, which can be maintained with the assistance of training and meetings (Thomas & Galla, 2013). This stage will help improve employee morale and create strong teams within the medical institution. Advancement of the service quality is beneficial for the company’s competitive edge, as it increases its market share and strengthens a position among the rival firms while accumulating patients’ returns. In the context of the presented case, particular attention has to be paid to the emotional intelligence of the workforce, as it contributes to bu