Introduction The global sports industry has undergone a tremendous growth in past five decades. The industry has attracted the attention of economists, and sports economics is now a growing subfield in the economics profession (Fort, 2004). The organization of sports leagues has significantly encouraged economists interested in industrial organization questions (Fort, 2010). The labor markets for professional sports men and women have been of interest to labor economists, given the abundance of statistics related to player performance and productivity (Fort, 2004). Football has a large following around the world. This has attracted a large number of investments in the football industry. However, it is paramount to note that the economic analysis of sports industry differs markedly from that of other sports, many of which have a relative high gross of domestic share. This peculiarity of sports economics is manifest in the fact that sports firms (leagues or clubs) need competition to maximize their profits (Sandy, 2004). Apparently, the joint product is as a consequence of the need for two firms to produce a game and the need for the other firms to produce a tournament or competition. The Australian Football League (AFL) is not an exception. The League is going to expand by the introduction of two new teams. This paper endeavors to discuss the relevance of this expansion to sports economics. Background: League History and Structure The Australian Football League (AFL) is the most competitive professional competition in the sport of Australian Rules football (SRMCA, 1991). AFL is governed by the AFL Commission. The league was started in 1897, and at that time it was known as the Victoria Football League (SRMCA, 1991). All teams that participated in the Victoria Football League came from the Australian state of Victoria. During the 1990 season, the name ‘Victoria Football League’ was changed to Australian Football League (AFL). This move was influenced by the inclusion of new teams that did not come from the state of Victoria. Currently, the league is composed of eighteen teams that come from various states. However, ten out of the eighteen teams come from the state of Victoria. The league has been undergoing constant growth and the last season saw two new teams join the league. Traditionally, the AFL is composed of a preseason which is then followed by the regular tournament. The regular tournament has 23 rounds that are composed of home and away matches. The competition has been designed in a manner that ensures only eight teams make it to the finals. The 23 rounds ensure that only the best teams make it to the finals. The eight finalists then play off in the final series commonly known as the AFL Grand Final. This famous final is usually held at the Melbourne cricket grounds annually. The final marks the end of the season and the winning team is crowned as ‘the ‘premiers. The coveted premiership cup provokes the admiration of all teams in the league. The tournament usually runs from March to September. At the end of the season, top performing players are also awarded. The fairest and best player is crowned with a Brownlow medal. The top scorer is awarded the Coleman medal. On the other hand, the best player on th