Thinking Globally, Act Locally – Globalization & The Global Markets Steven Wozniak and Steven Jobs founded Apple Inc. in 1976; since then the company has grown to transform world’s electronics industry. Apple Inc. under the leadership of Steven Jobs has been able to revolutionized personal computers sector, through his innovation of consumer-focused products. The milestone that the company has attributed is strategic management policies adopted by its management team on developments, inventions, and innovations [1] .Apple Inc. Company is an American multinational with its headquarters at Santa Clara Valley, California; the company is in the communication electronic industry where it has continued to grow despite challenges facing the industry and the world in general. Apple was listed in New York stock exchange on December 12, 1980 following one of the world’s most oversubscribed initial public offers (IPO); the oversubscription broke the record that had been held by Ford Motor Company in 1956. The company financial year that ended on 31 st December 2008, saw the company make a profit of $1.61 Billion and paid 98% dividend payout to its shareholders. In the in New York stock exchange, Apple Inc stock prices continues to be volatile; the volatility has been attributed mostly to variations between its actual and anticipated financial result as well as operation of the global environment. The violability of the business has been changing over time (see the chart below): The stock has an effect on the global stock market; it has an effect on the share index as it is listed in the following Dow Jones U.S. Technology Index , S&P 500, and S&P Computer Hardware; in 2008, the company made an operating profit of $4,834M, which was an increase from $ 3,496M made in 2007 [2] To remain competitive, Apple has continued to develop new products to enhance their competitiveness; some of the products that the company has innovated are iMac in 1998, iPad on January 27, 2010 ( the product was a much anticipated media tablet). The product has the capability of reading newspapers, eBooks, photos, and apple stores. On October 23, 2001 the company invented IPods digital music player. IPods had variety of models that targeted different markets and users depending with their needs and economical status. With the innovation the company has managed to sell approximately 220 million units in different parts of the world as at September 2009. To ensure that the company has invented and made the IPod innovation better, it has various versions of the same; they are iPod Touch , iPod Classic iPod Nano , and iPod Shuffle . Please see the image below for the variety of IPods: Another product that the company has invented is Iphones: Iphones are Internet-enabled smartphone and iPod, the gadget also includes some web-based and dashboard applications like Google maps and weather. I phone was introduced in the market on June 29, 2007 for $499 (4 GB) and $599 (8 GB) with an AT&T contract; immediately the product was able to venture in the market. The innovation enabled Apple to surpass Nokia as the largest smartphone maker and seller in the world. In October 2007, the company invested Apple TV ; the devise was superior in that it constituted iTunes with high-definition televisions; the cost of the product is manageable at only $99. Apple has a history of developing software’s and oper