Introduction Personal marketing is an important activity taken up by a candidate looking for a job opportunity. The main purpose of tertiary education in colleges and universities is to instill knowledge and skills in the minds of a student. After the graduation, the student goes and practice in the job market in order to acquire the requisite experience necessary for the job of expertise. Hence, job experience adds value to the curriculum vitae of the student for the benefit of high value job opportunities that may arise in the future. SWOT analysis Strengths There are various sources of strength to a candidate, who is fresh from college, when applying for job vacancies and opportunities in the job market. A fresh candidate has the necessary knowledge and skills for the job that he or she applies for a vacancy or an offer. It takes at least four years period of comprehensive studying in universities for a student to graduate and qualify to apply for a job opportunity. Four years is quite a long time for training and thus enough to instill the necessary skills in the minds of the student that are necessary for the nature of the jobs that are related or associated with the course of training. Therefore, a fresh candidate from college is most suitable for a job vacancy for he or she has the right knowledge and skills for the job. Secondly, a fresh candidate from university has keenness and desire to learn as additional advantages to his or her strengths. Fresh candidates from tertiary institutions have higher discipline than those who finished colleges and universities a long time ago. Main reason behind this characteristic is the fear and anxiety of the environment outside colleges and universities. In other words, in the minds of a student, real world is harder than world enclosed by education and academic activities, and thus are ready to adhere to the rules of the employer as an escape route from the troubles of the real world. Such discipline is highly required by the employers for a disciplined candidate makes a highly promising employee, who deserves the employer’s trust. Graduate trainees greatest strength is highly associated to naivety and fear of the consequences of the real world. In addition, fresh graduates a have high desire of making money due to their huge budgeting deficits related to the material goods that they desire to acquire. Consequently, they are ready and willing to work for the money, and hence have a low bargaining power for high payments as compared to those who have stayed quite a while after graduating from tertiary institutions of learning. Thirdly, the nature of fresh graduate’s physique also contributes greatly to the strengths of fresh graduates in the job markets. Most of the fresh graduates are younger and physically stronger than their counterparts, with whom they seek for job opportunities. Hence, they stand higher chances of being employed into the jobs that are physically involving than their counterparts as they are willing to cope with a job that is physically challenging. Fourthly, fresh graduates are suitable for jobs that demand extensive readings and research for their minds are used to readings and