Executive Summary Spurs Airline is a full cost carrier that intends to carry out all forms of services, including on-board and airport support for its customers. The company will also offer both cargo and passenger services. The company’s headquarters are located at George Bush International Airport in Houston, Texas. The overall goal of Spurs Airline is to make sure that the company offers distinguished service to its customers on all of its affiliated businesses. Houston is the main hub of Spurs Airline because it has the potential for a wide range of business operations for the company. Spurs Airline also has other bases of operation that are located in Los Angeles, New York, Dubai-United Arab Emirates, and Heathrow. However, the airline plans to expand its services to other places within the United States and around the world. Most of Spurs Airline’s operations are centralized on passenger services because the airline has not yet secured adequate warehouses for cargo operations in all its satellite locations. Spurs Airline operates passenger flights from six locations through its fleet of 199 aircraft, some of which are owned by the company while others are leased for periods of up to 2 years. The company limits its operations to the use of the Boeing line of airplanes. Currently, Spurs serves approximately 362 sectors. Hussein Haidari is the current Chief Executive Officer of Spurs Airline. The airline has outlined the strategies that will enable the company to capitalize on both its cargo and passenger operations. Spurs Airline aims to capitalize on its position as the carrier with the highest cargo load factor in the industry. The company’s brand has not taken shape among the various airlines that operate from the United States. However, the company aims to create a brand that will be synonymous with excellence in terms of both cargo and passenger handling. Reliance on the good quality of carrier engines will also add consistency to the operations of Spurs Airlines. The success of Spurs Airlines relies on a keen analysis of market patterns, the use of good quality aircraft, and reliable personnel, among other factors. Business Introduction Spurs Airline is a network carrier that was established a few years ago, and it provides both passenger and cargo services to consumers. The airline is primarily located in Houston, Texas, where it operates from its headquarters at George Bush International Airport. The company headquarters are fully owned by Spurs, and they have some element of permanence in terms of their asset value. Other Spur Airline offices are located in Los Angeles’ LAX, New York’s JF Kennedy, London’s Heathrow, United Arab Emirates’ Dubai, and France’s Paris airports. The Dubai hub also serves as a primary area of operation for the company also owns various cargo warehouses throughout these locations, and the company’s management is looking into the expansion of these warehouses and cargo operations. The office locations are dependent on the intensity of the business operations, with Houston having the largest turnover. Houston was also the center of focus when the airline was charting routes within and out of the country. Consequently, Houston’s potential clients and their most like