Introduction Disney Corporation is planning to move its operations to other parts of the world. For the company to compete favourably in these markets it has to come up with workable strategies. The targeted market is in the far- east and Australia specifically Shanghai and Sydney. Disney has a burning desire to serve as many cultures as possible all over the world. The Company’s unique sense of creativity and imagination can be well utilized to conform to the culture of both Sydney and Shanghai communities. In every place all over the world, there is always a desire to create some sense of learning within the young generation. This can be achieved through improvement of the facilities that are used to foster the love for learning. This idea gives the young people the confidence to tackle new discoveries identified throughout the world (Fogler and LeBlanc, 2008). Brainstorm and Mind-map The following mind-map helps in generating ideas on how to approach the operations within the targeted areas. It gives valid information concerning various segments that are of great interest. In the case of Shanghai, there are some elements that must be considered to generate an idea on how to plan and approach the market. The population of Shanghai should be considered in order to determine the amount of space required to establish the operations. The average income per person should also be considered, the likes and dislikes of the community and the tourists. Majority of the young population within this area like products with cartoon pictures on them, this provides a good market base. The urban population is considered the wealthiest; however they should be grouped according to their financial ability. The criterion to be used to estimate the economic status of the market should be addressed. The city is reach in domestic tourism; this provides Disney Corporation with a sure and available market. Disney Corporation can do well in the entertainment sector in Sydney, majority of the children in Sydney enjoy watching Disney’s animated films. However, the older generation must be convinced that the films are free from staff that may endanger their children’s social lives. Problem Statement In both markets majority of the rural population live in poverty, this is a limitation on Disneyland. This is a problem since Disney Corporation will not be able to profit from this market. The city lacks middle income earners, this shows that there is a very big disparity between the rich and the poor. The area is dominated by communist and this puts a lot of risk to Disney Corporation unless they give the government a big share to control. There is also the risk of terrorist attack and wars which is a big threat to tourism within the region, and also the risk to natural disasters since China is a country prone to Natural calamities. In the entertainment sector, Disney Corporation is considered to present their films in a discriminating manner encouraging anti-socialization between cultural groups; they present their films in an acceptable manner. The films are considered to abuse cultural integrity. There is the challenge of using meaningful scribbles to suit every local culture served, this might seem a challeng