The analysis of the implementation of the new technologies on the background of Zara will be provided. Implementation of FIT can be useful for Zara in several cases. First, Zara can initiate the development of statistical software for the evaluation of employees’ performance, retention rates, the level of burnouts, etc. In the case study provided, only basic demographic data about employees are gathered (average age and gender). The statistical software may be useful for deep investigation of employees’ performance and demographic data. Also, FIT can be useful for designers. Zara may develop software that will make the process of making digital presentations of collections easy. Also, it is written that designers used to track the preferences of customers. Again, statistical software may make this process comfortable. The creation of NIT is necessary for the successful operation of teams of designers and representatives from stores. When preparing a new collection, teams of designers need to work and collaborate actively. Consequently, the system of instant messaging may be required for sharing experiences and points of view. Stores of Zara were located taking into account shopping rates and intensity of traffic. Stores are located in various regions, and it can be helpful to create a system of communication between stores that are located within one region (to check the availability of clothes, for example). In addition, blogs from regional stores may attract more clients. Initially, chains of Zara did not coordinate, but the situation changed with the development of the brand. Old and advanced chains accelerated the expansion and creation of new chains. Consequently, EIT would be useful to implement the system of electronic data interchange to enhance the process of expansion. Also, the system of electronic data interchange is the must for top managers (who work in Spain mostly) for the coordination of other chains’ activities and control of performance. Besides, cogitating around Zaras case study, it is possible to apply the why statement to the process of the implementation of NIT technology. There are four dimensions of any good why statement which means that it is vital to identify the problem, locate it, outline the terms and magnitude. Only the strict adherence to all these points could guarantee the success of a certain issue. Speaking about NIT, EIT and FIT for Zara, it is possible to say that there is the problem of the creation of the appropriate network that will be able to satisfy existing demands and implementation of some new technologies and practices. That is why, all members of a team should be asked questions connected with the nature of the needed network in order to determine the needed model. Moreover, the terms of the application should also be outlined for the staff to know the date and be ready to use the final product. All these actions could lead to the creation of an efficient corporate network that could promote the further development of the company. With this in mind, it is possible to conclude, that the creation of the efficient why statement could help to improve the functioning of a company and guarantee its prosperity. NIT Why statement. Identity   Implementation of NIT faces some difficulties