A negotiation strategy is a sequence of actions in negotiations that will lead to the achievement of specific goals. Before conducting negotiations, it is essential to establish who will hold them (find out information about the opponent). Then, to determine what result should be achieved through these talks and determine the strategy on which the outcome depends. In practice, there can be no single strategy for pursuing negotiations, each case requires a different approach that meets specific conditions, but the most common policy is the one based on cooperation. Roger Fisher, William Ury, and Bruce Patton proposed the most common classification of negotiation strategies – the win-win classification. According to this classification, there are four main strategies: win-lose, lose-win, lose-lose, and win-win. In practice, it is possible to apply all these four variants in a variety of areas. The strategy is based on two parameters: the importance of the relationship and the significance of the result. Win-lose is a strategy that is aimed solely at defeating an opponent as a rival. The result is most important, and the possibility of spoiling the relationship with the other party does not matter. A competitive negotiator is often willing to use any available means to get the desired agreement. People with this attitude use their strength of character, power, connections, the specifics of the situation, and any other advantages to achieve victory over their partner. Lose-win strategy leads to the tactical defeat of one side and the success of the opponent. The relationship is most important, and it is possible to make concessions about the result of negotiations. Lose-lose – the simplest example of using a strategy is to avoid participating in talks when the position is weak. However, there could be situations when one of the negotiators deliberately provokes a mutual loss in the negotiation process. At the heart of the win-win strategy is cooperation; the aim is to ensure that all participants in the negotiations will benefit as a result. It is essential that the opponents understand, respect, and consider each other’s interests. It is necessary to reach an agreement by going deep into the problem and finding the solution that best suits both sides. In a negotiated environment, a win-win strategy means that solutions are equally beneficial to all participants. In this case, both parties are satisfied with the result and ready to make every effort to implement it. For performing the win-win strategy, it is necessary to formulate a proposal that is profitable to both sides, provide the opponent with strong evidence of winning the situation, and be open and honest. It is also essential to prove a positive outcome for both parties, analyze further activities into stages, and be in constant contact. It is crucial to have a positive attitude and focus on results. The negotiations themselves are communication between the two sides here and now. The process includes not only conversation with the interlocutor, but also preparation for it and analysis of the results. The ability to negotiate is a skill that can be developed like any other. It is essential to learn how to negotiate with opponents, and it is necessary to pr