When it comes to ensuring the commercial/aesthetic appeal of an advertised product, it is crucially important to remain thoroughly aware of what accounts for the specifics of the targeted audience’s consumer-behavior. In their turn, these specifics are best discussed within the context of how the targeted consumers’ cultural affiliation affects their cognitive leanings/existential attitudes, in general, and their purchasing decision-making, in particular (Mooij 2007, p. 27). It is understood, of course, that this suggestion contradicts the assumption that, due to the rise of Globalization, the qualitative aspects of people’s consumerist behavior in different parts of the world grow increasingly unified. Hence, a ‘universalist’ theory of marketing, which implies that there is not much of a sense in adjusting advertisement-campaigns to be fully observant of how targeted buyers tend to perceive the surrounding reality. This theory, however, cannot be referred to as such that represents an undisputed truth-value. The reason for this is simple – despite an ongoing economic Globalization, there is a plenty of evidence that the manner, in which consumers perceive the actual value of advertised goods and services, continues to be highly reflective of what happened to be the particulars of these people’s culturally defined ‘brain wiring’. In my paper, I will aim to substantiate the validity of this thesis at length, in regards to the American (Western) and Korean (Oriental) advertisement-posters of beer, seen bellow: “Appreciation unfolds in the morning!” “King of beers” Semiotic analysis American (Western) Semantics . The advertisement-message, conveyed by American poster is clearly object-oriented. The depicted bottle of beer is meant to emphasize both: the promoted beverage’s coldness/tastefulness and the fact that it is specifically Budweiser that ‘reigns’ over the rest of the beer-brands. This is also the reason why the bottle’s lid is flipped upside down – it makes the bottle appear as if it was wearing a ‘crown’. The bottle of Budweiser beer is situated at the poster’s very center, which increases the extent of viewers’ emotional/cognitive comfortableness with the conveyed message even further. Syntactics . The typed message, seen above the depicted object, thoroughly correlates with the poster’s visual semiotics, because it does encourage consumers to assume that in the ‘world of beer’, Budweiser dominates. The message’s strongly defined affirmativeness does not provide observes with much of a liberty to interpret the promoted idea’s ideological connotation. Pragmatics . The pragmatic subtleties of this particular advertisement-poster are concerned with the poster’s assumed ability to encourage beer-consumers to believe that, by drinking Budweiser beers they become ‘empowered’. This, of course, increases the emotional appeal of the Budweiser beer-brand to American (Western) audiences even further, because they predominantly consist of people endowed with the so-called ‘Faustian’ (domination-seeking) mentality (Greenwood 2009, p. 53). Korean (Oriental) Semantics . The overall message, conveyed by Korean poster, is best defined as a context-oriented. That is, by observing this poster, consumers are e