Abstract Walgreens is a highly successful U.S.-based company. But it does not mean that there is no room for improvement. Using principles of external and internal marketing one can see that there are strengths and weaknesses within the organization. It is important to find a way to strengthen not only external marketing strategies but also internal marketing strategies. This can be achieved by reviewing the most lucrative aspect of the business and determine how to increase the efficiency and level of satisfaction of the workforce because their performance can surely impact the profitability of the said enterprise. The Problem There are two forces that can derail the highly successful growth and expansion of Walgreens. These are the impact of the health care reform laws being championed by the Obama administration and the second one is the continuous debilitating effect of the economic woes experienced by the American people. But even with the existence of economic forces that makes it difficult for Walgreens to increase its value, it can still be said that the company is in a better position than compared to many businesses in America. Those who are familiar with this company are well-aware that Walgreens started as a neighborhood drugstore but has now become a chain of drugstores with branches all over the United States. There is a Walgreen drugstore in every State including the District of Columbia. And more importantly there are Walgreen stores in Puerto Rico. The total number of stores is impressive, more than 8000 stores and counting. It is hard to critique Walgreens except when it comes to the decision to incorporate a clinic into their traditional pharmacy format. It is a brilliant idea because the customers are given the option to deal with their health problems without having to be inconvenienced with the need to visit a clinic or hospital. Take Care Clinics can be found inside a Walgreens store. Customers have the choice to go to a private clinic that does not cost an arm-and-a-leg to get treatment or assistance. On top of that the clinic is inside a Walgreen store. There are plenty of things to do to occupy the customer and therefore a more pleasurable experience as compared to public hospitals. This paper will focus on how Walgreens can improve its clinics using the principles of external and internal marketing. As a result the proponent of this study discovered some weaknesses that must be addressed in order to sustain the profitability of the company and ensure that Walgreens continue to dominate not only in providing quality service in terms of their main business but also in their attempt to provide excellent service when it comes to health care. The company must emerge as the industry leader after fully embracing the need to provide quality health care to its customers. The patients must realize that in Take Care Clinics they would experience the convenience of private clinic and the low-cost healthcare that can only be had in public hospitals. But there are hurdles along the way. The first one is the need to provide excellent service. This is the main problem that the company has to deal with. They are now faced with a different problem because delving into the