ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction According to Naik, Prasad, and Sethi (2008), brand management is an important concept especially when it is applied in the management of fast moving consumer goods. This paper discusses brand management in the fast moving consumer goods within the Australian market. The paper reports on brand management exercises of two brands from a single category of fast moving consumer goods within the Australian market – foods and beverages. These brands are the P and N beverages and Schweppes. Importance of brand awareness for FMCGs Amidst competition that prevails in most industries today, brand awareness remains the key to the positioning of products in markets (Nijssen, 1999). Brand management in fast moving goods is an important subject. This is because fast moving goods have low profits, and thus they have to be sold in big quantities. In addition, most of the fast moving goods are perishable and have to be marketed fast enough. There are many companies around the world manufacturing and distributing fast moving consumer goods (FMCGs). This means that competition in the fast moving consumer goods market is very high. Companies dealing in FMCGs are forced to develop strong brands so as to gain strong grounds and position in the market. Companies dealing in the manufacture of perishable goods have to be more proactive in ensuring that the goods that are processed move fast on stocks. This is done to avoid losses that often arise from the expiry of the goods before they are sold (Keller, 2003). According to Nijssen (1999), brand awareness levels of the fast moving goods ensure that they are quickly purchased in the market. One of the core tasks of brand managers is to ensure that they create sufficient awareness of products in the market. Brand awareness can easily culminate into brand loyalty. Brand awareness is created through an array of activities among them brand salience (Romaniuk and Sharp, 2004). Research reveals that marketing managers are striving to raise product knowledge amongst customers. This resonates from the fact that brand awareness helps in ensuring that a firm attains and retains customers hence remaining more competitive in the market. The quicker the brand awareness is executed for FMCGs, the higher the chances of the goods of a firm to attain significant sales in the market. Breadth and depth of brand awareness for P and N beverages and Supreme foods P and N beverages are some of the most known brands in Australia dealing in the manufacture o
Introduction The relationships between media and politics are never simple, and many debates and concerns regularly emerge. On the one hand, people believe that access to media resources is a unique opportunity to learn facts and improve their awareness about the current state of affairs in the country and abroad. On the other hand, there are no guarantees about the quality of information online and in printed media. Therefore, the book United States of Distraction about media manipulations and political players is worth recognition as a chance to analyze post-truth America and data credibility. Its authors, Mickey Huff and Nolan Higdon define the issues of media, news, education, and truth and share their objectives to produce knowledge and reliable information. In the third chapter, “The Truth Is the Greatest Enemy of the State,” attention is paid to Trump’s speeches and promises. This reading contains multiple examples of logos and pathos, the rhetorical appeals that strengthen the authors’ message. Despite different goals and characteristics of pathos and logos, Huff and Higdon show how these literary devices may convince, motivate, and challenge the audience, depending on the context and the environment. Main Themes of the Chapter United States of Distraction is a story of one powerful nation where citizens develop their truths and lies and base relationships on their assumptions. Huff and Higdon chose the quote for the chapter’s title, introduced by Joseph Goebbels a century ago, about how people may be affected by big and constantly repeating lies and begin believing them (95). They address Donald Trump as the source of lies and compare his words and ideas with the events that actually happened in the United States. There is no clear intention to blame or support the politician and his administration. The goal is to show how truth becomes subjective without proper guidelines and control and discuss the opportunities for propaganda and information wars (Huff and Higdon 143). It does not take much time and effort to disinform citizens and create an environment favorable for a particular leader’s activities. The challenge is dealing with outcomes and finding enough reasons for the already-made choices and propositions. The chapter is a solid combination of facts, personal judgments, and assumptions about how politicians’ words are related to real-life situations. Importance of Literary Devices in Writing Regarding the complex and effective purposes identified by the authors in the chosen chapter, the use of specific literary devices is a necessary solution. The world of politics is hardly stable, and people want to promote honest and fair information. Unfortunately, it is not always easy to achieve the desired purposes because of poor management, lack of control, or the d
Introduction Culture is a powerful and dynamic force, constantly changing in response to internal and external forces. By definition, ‘pop is a well-liked genre’ (Rojek 2). Typically pop music uses the same mechanism as other branches of music to influence mass opinion. The origin of pop culture is linked to the late Michael Jackson and has great potential to make listeners radical. Michael Jackson’s highly publicized personal life, coupled with his successful career made him part of pop culture for several generations. Shortly after his death, several people revisited his popular videos to celebrate and pay tribute to his work. Along with his musical style and way of life, Michael Jackson has gone into history as an important icon in pop culture. Subsequent he has been referred to by many as the King of Pop. As explained by Inglis, ‘pop culture is the culture of our everyday lives’ (25). It is a mirror of societal dynamics and has the power to shape and reflect cultural ideals, generate resistance and activism, and represent changing social realities. The artifacts of pop culture reveal a great deal about black society and how it has changed over the years. Pop culture is also very instrumental in revealing external influences on the daily lives of the black population in the United States. According to Fedorak, the study of pop culture presents interesting challenges and demands that anthropologists look inward as well as outward, especially when examining a given society (2). Performance theory allows anthropologists to consider a wide range of pop culture including music, food, sports, and graffiti. Although kinship, social organization, and religious rituals find their way into every ethnographic study, there has been little recognition of the pop side of these activities. Indeed, until recently, there has been a scarcity of ethnographic information on tangible elements of culture that make life enjoyable such as folk art, games, pop music, hairstyles, and theatrics. The situation seems to be the same in the present day society because ethnographic articles on pop culture are quite rare in anthropological journals. Characteristics of Pop Culture In most cases, pop culture is associated with pop music and aims to generate a general cultural response to issues faced by members of a given society. Rather than being tied to communal or sub-cultural experiences, pop culture seeks to appeal to every single individual. Historically, pop music and culture grew out of light entertainment. Unlike other forms of music, which often include expressions of resistance and opposition, pop music is conservative. This imposes tight restrictions upon narrative content, musical composition, and the packaging of performers. Typically, the best pop songs carry powerful emotions. Besides the desire to generate revenue, ‘pop music and culture have been very helpful in consolidating the efforts of the black population’ (Neverland 38). The music is regarded as a business
Introduction Various views exist concerning how the life of one person can reflect the life of the whole society. I have always been trying to understand whether a single ordinary man is influential for the history of his or her country or a man is a drop of water in the ocean of life. I believe that Rita Dove’s Pulitzer Prize winner poetry collection Thomas and Beulah (1986) is concerned with the same problem. Introducing the reader to the lives of the two persons Dove speaks of the whole society they live in. Moreover, she handles the problem regarding it through the perspectives of the faithful and fictional history. The collection describes the life of a black couple from the industrial Midwest from 1900 when Thomas and Beulah were born to 1960 when Beulah passed on. What is peculiar about the book is that it does not treat what the author calls “big moments”, but faithfully depicts the particular circumstances in which ordinary people live their lives (Wallace 3). My point is that the story of this couple tells a lot about the life of ordinary Americans. The author admits that she “was interested in the thoughts, the things which were concerning these small people, these nobodies in the course of history” (Rubin and Ingersoll 236). Main body The story of the couple is presented through male and female perspectives: it is told by the male narrator in the Mandoline part which is Thomas’s side and the second part Canary in Bloom is told by Beulah. The two-side narration reveals the problem of how differently men and women can react to one and the same situation. In Thomas’s part, we read that when he wants to please Beulah he “warps the yellow silk still warm from his throat around her shoulders ” (Dove 35). Meanwhile, Beulah in her part states that all she sees is “a yellow scarf run[ing] though his fingers” adding that “she’d much prefer a scent in a sky-colored flask” and “not that scarf, bright as butter.” (Dove 60). Another example of how different men and women may be is also seen in the poem Variation on Guilt. There the reader understands that Beulah is pregnant. The woman is happy because of the very fact that she will have a child, but the man desperately wants a baby boy. When he gets to know that his wife expects a girl, he is “weak with rage.”(Dove 45) Thus, one can observe that the man and the woman treat differently one and the same situation. For him, the yellow scarf is a special gift that he can hardly afford, for her it is an ordinary thing that she does not like at all. Throughout the book, there are numerous examples of the balance between two people. To see the world in two different ways and at the same time be able to find consensus – is the basis for a marriage. I suppose that in the author’s exploring the family issue one of the main values of the collection is rooted. Another problem that the work reveals is the problem of racism. Throughout the collection, Dove uses a lot of colors, and the black one serves as a racial
The US-made drone technology has led a revolution in many areas of application that range from military, climatography, agriculture, mining, journalism, and pipeline. The technology is deployed in border monitoring in the US. It is effective in responding to global threats of terrorism since drone-bombing airliners do not require any pilots aboard to execute attacks on enemies. The technology is highly precise. Hence, equipment fitted with it can be deployed in hazardous situations to generate data. For example, in the area of climate, drones can be deployed to collect data in regions with low or high temperatures without investing in precautionary applications that could be deployed if people would be required to physically interact with such environments. This observation suggests that the future market for drone technology is incredibly promising. Businesses are identifying the huge potential of drone technology to lower costs. Indeed, companies such as DJI have produced drones that cost between 700 USD and 6500 USD. Such drones have been effectively put into work in economic areas such as agriculture, land surveying, and even in the construction industry. The capabilities of the machines continue to become irresistible following tighter integration and improvement of seamless technology. Companies that produce drones software are more likely to empower businesses on the global arena through the deployment of drone data, which can be converted into actionable forms in a manner that it be shared easily in the form of elevation models produced digitally and in orthomosaic maps (Macroeconomics 8). The coming years are crucial success times for the drone technology market. Drones have the capacity for cont
Systematic studies of counseling and its contribution to various aspects of human life have provided a considerable amount of unconditional evidence of the significant impact of this area on various aspects of human life, especially in critical situations. This is why counseling suffering clients is essential. Indeed, faith in God allows you to better cope with critical situations. It provides protection, but not as an avoidance of a collision with reality, but, on the contrary, opens up new sources of strength in order to endure this collision and meet a critical situation face to face. Religion allows tragic events to be rethought, rather than supplanted. In the process of spiritual development, a person develops a spiritual disposition, a certain personal sense of the spiritual, which is affirmed in identity (McMinn, 2012). When various critical situations arise, this disposition can be significantly transformed. Therapists should pay attention to the characteristics of the restructuring of the spiritual worldview: a person can either discard his religious beliefs and plunge into a crisis, get hung up on it, or assert his beliefs, using them as a resource to overcome a critical situation, if turning to the spiritual sphere will contribute to the realization of one from the above functions. There are three main guidelines for dealing with suffering clients. First, providing emotional comfort. Second, is the motivation for personal change. God is the God of truth, and God is unchanging. We have to change, but it takes much work, especially when a person is in a critical situation. However, only through change will light come. Third, discovering, building relationships with what is holy, sacred, spiritual for a person. Based on the above, I would tell the client that there may be an attempt to avoid colliding with the reality of the individual’s emotions. Greater joint efforts are needed to find new sources of strength through faith and repentance. Through further work, it is necessary to go further together to establish new beliefs and create a new identity. However, as section A.11.a of the ACA Code of Ethics (American Counseling Association, 2014) states, “If counselors lack the competence to be of professional assistance to clients, they avoid entering or continuing counseling relationships. Counselors are knowledgeable about culturally and clinically appropriate referral resources and suggest these alternatives. If clients decline the suggested referrals, counselors discontinue the relationship “(6). Following this guideline, I will make sure that the client is free to c her counselors if they feel dissatisfied and cannot continue with this line of counseling. The client’s well-being comes first, and oat some critical situations, they may need additional help.
There was a very long period of time in the history of human relationships when marriage was the preferred method of indicating a permanent coupling between a man and a woman. Since marriage had a huge historical significance in society, pairs who chose to live together or co-habit were shunned by society at large. However, the way soceity views the two partnerships has, like everything else in the world, evolved and co-habitation has since gained a degree of acceptance in the modern world. The question posed before a couple who wish to share their lives in an intimately physical and emotional relationship has become, “Do we marry or live together?” With that thought in mind, I present to you a series of comparisons and contrasts regarding a marriage of co-habitation relationship. I have to point out that although both relationships have the potential to become lifetime partnerships, each have their own drawbacks and benefits. There is some sort of maturity expected of a married couple. It connotes a higher level of expectations between a man and a woman because marriage seems to be some sort of business contract wherein each party is expected to conduct themselves in a certain way. Call me shallow but when a relationship which is supposed to be based upon love, trust, and a deep understanding of each other is formalized by a piece of paper called a marriage contract, it becomes a business arrangement and puts undue pressure on both parties. Whereas in a live-in relationship, the informal set up removes the pressure of undue and unrealistice expectations between the two parties involved. Such a set up allows them to instead enjoy each other’s company without having to think about any formal duties that each is expected to perform. Marriage is only a state of mind in my opinion. It is something the denotes what happens in the relationship of two people who are living together legally, that means in the eyes of the law or God, if you are the religious type. Comparing it to a live-in couple’s relationship does not show any difference. Why? It all boils down to duties and responsibilities. In both scenarios, the couple act as a united party. Each with duties outlined in order to make the relationship work. However, in a married scenario, there is no out clause for if and when the union does not work out. One either gets stuck in what slowly becomes a loveless, angry marriage or ends up spending an insane amount of money trying to get the marriage annulled or divorced. On the other hand, in a co-habiting relationship, if the partnership ceases to work, a mere discussion of the situation and an agreement to end the relationship will suffice. No pain, no hassle, but, just like marriage, still with the heartache that comes with the end of any relationship. Actually, there is very little difference between marriage and the live-in relationships. Both require a serious commitment from both parties to make the union work. But in a married set-up, each spouse, by default, has all the rights as provided and protected b
Challenges involved in managing a restaurant operation in New York City (NYC) Having been described as the “restaurant capital of the world”, New York City (NYC) is no doubt a good investment location for people seeking to set businesses in the food and beverage industry (The Restaurant Opportunities Center of New York, 2005, p. 14). Among factors that make NYC a good investment location for restaurants include the huge resident population, the tourists who visit the city, and rapidly growing Manhattan among other things. However, managing a restaurant in NYC has its own fair of challenges. Most specifically, managing a hotel to long-term profitability requires investors and the management teams they entrust with the day-to-day running of the restaurants to overcome regulatory, social (the diverse tastes and preferences), competitive, and geographical challenges in the city. Among the regulatory challenges that the restaurant sector in NYC face include adhering to stringent requirements set by the New York City Department of Health and Mental Hygiene (DOHMH). Such requirements include facility design, personal hygiene, food protection, food sources, and food temperatures (EHA Consulting Group Inc., 2012). To ensure that the restaurants adhere to set requirements, DOHMH inspects them every 150 to 210 days and grades them based on the HACCP score sheet. A poor score for three consecutive inspections leads to the closure of the restaurant (EHA Consulting Group Inc., 2012). Socially, restaurants in NYC have to contend with a wide range of consumer demands, which are driven by diverse tastes and preferences from each customer. As such, ensuring that each consumer demands are met is a challenging task especially when consumers demand for customized services. Another social challenge faced by NYC restaurants relates to the quality of employment it creates. While the restaurant sector is touted as continuously creating hundreds of thousands of jobs annually in the city, most of such jobs are low-paying, and in 2005, restaurants were depicted as the lowest paying employers in NYC’s private sector (The Restaurant Opportunities Center of New York, 2005). To worsen matters, it has been noted that restaurants contravene laws such as just pay for work by refusin
Introduction Greater freedom of expression as well as the advancement in the quest for greater democratic space and human rights is affecting all the domains of public life not only in the Arab World, but also in the entire globe (Shafik, 2007). The wave of feminist movement has swept nearly all places in the world today in an attempt to make the society better not only for women, but for all genders, families, and the society. Historically, the dearth in women’s empowerment and liberation has not been simply a problem of justice and equity for women anywhere, but a major cause of the Arab world’s regressive traditions. The Arab human development report 2005: Towards the rise of women in the Arab world (2006) stated that the utilization of the capabilities of the Arab women through political and economic participation has historically remained bottommost in the world in quantitative and qualitative terms. The paper noted that this is demonstrable by the very low share of feminine representation in the Arab workforce, parliaments, and cabinets, as well as in the trends toward the feminization of redundancy in the Arab Nation ( The Arab human development report 2005: Towards the rise of women in the Arab world, 2006). In the event, feminist movement inspired the growth and expansion of Arab film industry (Sabry, 2012). Finally, feminist movement in the Arab world contributed greatly to a qualitative change in the women’s political participation and their social and economic status in the Arab region. Therefore, the media need to check and promote this change in order to maintain the upsurge of the film industry. This paper is going to examine the influence of feminist movement on the Arab film industry. The motivations of feminist movement in the Arab world and the spur on film the industry The examination, evaluation, and analysis of the history of the feminine movement in the Arab world covers three closely linked, yet complementary phases (MacKenzie, 2014). According to Shafik (2007), each phase is important for the fullest understanding of the feminine cause as a movement that sought to enable women in the Arab World to claim their full and uncompromised privileges of integration in the Arab society. The first period, as Taylor and Whittier (2007) note, is based on the trauma of domination and its impact on Arab women, nuclear families, as well as the extended families. Markedly, the second concerns were more on building of the post-independence Arab nation state. It is noteworthy to pre-empt that the suffering of women in the Arab societies sparked the conflicts arising from the notion and mode of this practice. Finally, the third motivation relates to the emergence of a new feminine consciousness whose strength is an extension of the feminine body politic itself and which derived much of its support from the international pressure and non-governmental discourse on women’s liberation, integration, and empowerment in all parts of the world (Sabry, 2012). For the purpose