The industry and the publicly traded corporation within that industry that I have chosen to write about in this term paper is Apple Inc. In order to evaluate the segments of the general environment, forces of competition that are the most significant for the corporation, the external threats affecting this enterprise and the opportunities available to the corporation and the greatest strengths and most major weaknesses of the company, the Supplier Code of Apple and a strategic analysis of Apple Computer Inc was examined. The Supplier Code of Apple is believed to be one of the most scrupulous and the toughest among the industrial electronics, as the company holds a strict policy towards its suppliers. As the Supplier Code shows, by 2014 Apple went deeper into the supply chain in order to disclose and correct problems that cannot be fixed by action plans and audits. While exploring these issues, the company focuses on training and educational programs in order to bring real changes into the supply chain. How general environment segments affect Apple and the industry in which it operates While choosing from the primary sectors, the two segments that impact the Apple Inc. the most are the sociocultural segment and economic segment. In an economic segment, the asset rank of the personal computer turns the struggle for market interest to be more severe and excessive. The entire computing commerce has been entering the period time era where nothing but the determined and tenacious continues to live. However, the wide popularity of the personal minicomputer with the probable income is an attraction to those competitors with the statistic of personal computers in use growing from five million in the 1980s to sixty-five million in the 1990s. In the socio-cultural segment, the personal computers have entered the digital era; furthermore, the computers are growing into more and more indispensable feature in any company, in the administrative and scholastic associations, and learning sector such as seminaries, colleges and institutes in particular. The requests from these representatives of the educational sector are constantly growing. However, regrettably, Apple’s preeminence in the retail has been outdistanced to Dell through the whole of the 1990s. When Apple had reclaimed its established extent of an asset, it appeared to be a stimulant for the readjustment and reset. Another impact on the personal computer retail is the development of digital generations that are not only an actual but a promising compelling customer in the respective retail market. The next assessment based on the socio-cultural examination is the fact that while the community is developing, the population, and the young generation, in particular, would prefer to form alternatives that are contemplated to explicit their eccentricity and their distinction from the others. The representatives of the young generation would choose the production that is designated to follow them anywhere they move. This tendency is encouraging the company and its adversaries to chase the additional financial worth for the customer-focused maintenance and custom-built production, which appear to be accurately the beneficial fields of Apple Inc. Its custom-ma