Executive summery This formal report presents the result of a study on Kraft Foods Group used to recommend strategic decisions. The study focuses more on thorough analysis of the internal environment. The body of the report includes how both PERT and SWORT analysis were used to analyze the company’s external and internal environment. The information discovered from the assessment lead to recommendations and conclusions which forms the last part of the report. Introduction The demand in the food industry has created competition because consumers continually need and want to feed. The main purpose of this study is to analyze this life preserving habit of human beings and how it has made Kraft Foods recession-proof. The study focuses on strengths, weaknesses, opportunities and threats that helps the company go through the economic downturns making it resilient and profitable. The wide range of opportunities brought about by different products in the market together with improved technology has created more channels of marketing. This report clearly shows the analysis of the internal environment at Kraft foods. Evaluation of strengths and weaknesses of the company using SWOT analysis also formed part of the collective assessment. The external environment It is the external environment that creates problems within the organization proving that without the external environment, it is hard to know how strengths and weaknesses affect the organization. Strategic analysis involves assessing both the general and internal environment (Ireland, Hoskisson and Hitt, 2008). It also deals with the internal environment and the factors that affect the internal environment. Political factors such as government policies and systems influences tax and tariffs and as a result affect food industries. Such includes regulations and importing policies and procedures. These government interventions also affect the demand and supply of foods. Kraft Foods is among the companies affected by political decisions and instability because it takes its products all across the world even to the Middle East. Egypt for instance has experienced war for a very long time due to transitional groups. The same happened in Libya and Syria. Stability, purchasing powers, economic recession and inflation rate certainly affect the internal environment though they originate from the external environment. All the decisions and actions taken by the managers of the company in all the areas of the organization are affected by the economic factors. The technology used at Kraft affects the environment and ecological aspects of the business. The technological changes affect quality standards of a product and affect the price of the product. The ingredients at Kraft Foods are developed through bio technology. Genetically modification of food products have received mixed reaction from scholars who believe that nanotechnology can be used to replace such products. Religious beliefs, nationality and culture also affect consumption hence influencing demand of food products. The demographics clearly state that brand awareness differs depending on factors such as income distribution. Kraft Foods sells pork free products to the Middle East and Arab countries. Internal environment PERT analysis is he