Tesco is a leading multinational company specializing in general merchandise stores. As general merchandise, Tesco has various products such as Tesco Banking, Tesco Electronics, and Tesco Telecoms, to mention a few. However, for the sake of this paper the focus will be Tesco groceries. Tesco groceries are in the Supermarkets industries, which are known as the general stores. Each part of the report provides an answer to every question. This industry just like other industries is prone to macro economic factors, which affect the stores of the industries. The first one is the political factors, especially the regulations (Johnson 2006). Many of these multinational stores regarded as threat to the existing local stores face denial of entry into some countries. Concerning the politics, the entry licensing issues are key factors, which affect these stores. The other issue that affects the stores industry is the economy. The global economy has been on a recession, which is prolonged period of economic decline that affects the countries in several ways such as low wages and high levels of unemployment. This makes the consumers to have low disposable income. The high rates of inflation have also affected this industry as most of the prices of the products sold in these stalls are high. The other issue that is significant is the social factors. Concerning social factors the major issue is the cultural trends in the purchase of goods and services. For instance, the average rate of consumption per household has declined because of the number of children per household. It also has to do with the society’s perception of the industry (Johnson 2006). The other factor has to do with technology that has affected this industry accordingly. The players in this industry have used technology to leverage their operations. This is caused by the rigorous online marketing done in this industry as the players compete to get online customers. Technology has also enabled the stores industry to go beyond the political boundaries and operate even in regions, which would have been difficult to operate. The environment in which the stores operate in is critical in factor, which affects the store industry both locally as well as globally. The environment involves demographics, which is the age, the gender, standard of living, and the rates of employment as well as the education of people living in a particular area. The stores have to consider whether the place they are located has the right demographics to give them the highest returns. For a grocery stall like Salisbury or Tesco, it has to operate in a big city rather than in the village because; in the village the revenues will be lower compared to a city. The other factor that affects this industry is the legal factor. Players operating in the stores industry must have a good legal team to defend them from the many lawsuits that are against this industry. The common lawsuits are from the consumers who seek damages for sale of defective products. The other lawsuit deals with the staff either seeking compensation or increased wages. Due to the competitiveness in this industry, the companies also have to look for ways to deal with defaming campaigns generated against them by the