Introduction British American Tobacco(BAT) is among the prime international tobacco manufacturers worldwide. The company is publicly traded and has sustained an extended 8-year success as the only tobacco business in Dow Jones world index. The BAT has invested approximately 112 million pounds in research and development and produces 725 billion cigarettes per year. The BAT has establishments in over 50 markets (Collin, LeGresley, Mackenzie, Lawrence, & Lee, 2004). In addition to over 300 brands of cigarettes, BAT produces cigars, smokeless snus, pipe tobacco and Roll-your-own. Some of its famous international brands include Rothmans, Kent, Lucky Strike, Kool, Viceroy, Victory and Dunhill. The company’s brand is highly appreciated across the globe. Vision and Mission The vision of British American Tobacco is to become a leader in the tobacco industry. The company does not only wish to cover a wide market but also enhance the quality of its products. Its mission is to be the leading tobacco company in Central America and the Caribbean via sustainable competitive merits in an efficient organization. The vision and mission of the industry have been a pacesetter to the workers in the organization and has helped to set realistic goals (Collin et al., 2004). Currently, the BAT has global recognition as a pit-bull in the tobacco industry. Stakeholders British American Tobacco, being a major industry, attracts various interested parties. The stakeholders include investors, the government, customers and consumers, employees and the local community. The stakeholders help the company to understand the consumers’ needs and how to improve their services. They give priceless feedback on the services, procedures and products (Collin et al., 2004). Hence, they help the company to continually enhance its products and services. The management of the BAT has a chance to interact directly with the stakeholders through dialogue sessions, customer surveys, day-to-day interactions and partnerships. The Five Forces Analysis Environmental factors, both internal and external, can affect the general success of a company. British American Tobacco, like any other company, encounters political, economic, social and cultural factors as well as change in technology. Political Factors The government “places regulatory controls by imposing taxes and duties on tobacco products” (Cox, 2000, p. 47). There are also restrictions on exhibition and advertising of the tobacco products. Often, one can come across a warning that prohibits smoking in certain areas. BAT is well aware of such government policies and gets legal advice regarding such policies to work according to the law. The policies affect the company’s ability to reach a wide customer base. Economic Factors The tobacco market is non-elastic. A change in price does not have a significant change in consumption. Therefore, even during inflation the company can still make a considerable amount of profit. The British American Tobacco contributes a great quantity of income to over 150 countries since taxes imposed on tobacco products bring significant returns to the relevant governments. Cox (2000) maintains, “BAT can offer job opportunities to over 100 million people worldwide as it