Green Business: Is it Enough? Recently intensified concerns related to the rising threats to the global environment due to climate change has influenced and significantly challenged the world’s business community. As meteorologists keep tracking the records in the rise of average global temperature, developed countries initiate international programs, agreements, and new guidelines to mitigate the adverse impact of particular industries on the planet (McKibben, 2012). Such a shift toward green business is the only viable method of preventing the planet from the ongoing climate change by reducing unsustainable industries and investing in renewable ones. Several new sustainability trends have been observed in business throughout recent years. Large, medium-, and small-sized companies shift toward renewable energy resources in production, minimization of energy use, initiating green investment, and making “climate commitments” (Makower & GreenBiz.com, 2018, p. 17). Another trend entails carbon pricing initiatives to reduce the volumes of carbon dioxide emissions produced by large industrial companies, limiting oil and natural gas extraction, and contributing to water crisis prevention. Global agreements are the driving forces of sustainable green business development. The operations of large companies are aligned with the agreements’ guidelines and aim at achieving “global goals to transition human civilization toward sustainability” (Makower & GreenBiz.com, 2018, p. 18). Notably, the rise in technologies sets the trend for new business models that are environment-friendly. Indeed, “artificial intelligence and synthetic biology are being deployed in the name of a more sustainable world” (Makower & GreenBiz.com, 2018, p. 10). These efforts are being funded to enhance the scope of their capacity in the nearest future. Scientists and sustainability-oriented business leaders argue that global changes in business management and individual behavior can prevent the climate crisis on the planet. Long-term goals and climate commitment require successful businesses to employ corporate responsibility policies that prioritize planet wellness and environmental benefits (Makower & GreenBiz.com, 2018). In such a manner, the new sustainability and green business trends shift from niche to mainstream, becoming a new standard that will lead the business world in the green future. Despite such efforts that have shown significant benefits, some scientists consider green business initiatives non-viable in the face of the level of an environmental threat already encountered. Indeed, according to McKibben (2012), straightforward math demonstrates that the volumes of fossil fuels in assets of large corporations five times exceed the limits for planet survival. Since “those reserves are their primary asset, the holding that gives their companies their value,” the corporations are unlikely to abandon fossil fuels and lose money (McKibben, 2012, para. 20). Therefore, skeptics do not believe that mere business reforms will be enough to save the planet. These assumptions are reasonable and evidence-based; however, they cannot deny the benefits that green business is already producing. The change in individual behavi