The purpose of this company analysis is to discuss the strengths, weaknesses, opportunities, and threats of Procter & Gamble. However, this report concentrates more on Porter’s five forces, resources, and capabilities of P&G, present strategies, and Resource Base View (RBV) model to recommend the company. Current Strategic Situation   * Growth Strategy: Chairman and CEO of P&G Bob McDonald stated that Purpose-inspired growth strategy is beginning to work because this strategy is touching and improving more consumers’ lives in all over the world, for instance, expansion tasks of Ambi Pur with Febreze contract;   * Operational strategy: Procter &Gamble reported that it would carry out an environmental sustainability program throughout its operations to reduce carbon emission by 20% and it would also focus on water and energy utilization and waste removal from corporate plants;   * Product development strategy: P&G always interested in introducing new products considering consumer demand and they concentrate more on product innovation, and it has already developed few new brands, such as introduce of the second wave in toothpaste or oral care brand, coverage of Western Europe by Pampers Dry Max and ingredient variation in Pantene and so on. However, Home Care, Fabric Care, Hair Care, and Oral Care are the most successful segments; Figure 1: 1950-2009 P&G Product Strategy Source: Smith (1)   * Customer Relationship Management: Now, P&G is concentrating more on serving more customers by implementing new CRM policies along with continuous innovation and expansion of brand portfolio upper, vertical or downward value integration;   * Organizational Chart: It reshaped organizational chart to implement its strategies properly where global business units focus more on global buyers, competitors, and brands, which function as the media of intended innovation, profitability, and ROI by using its efficient and expert employees to deliver the best performances to gain competitive advantage; however, the following figure shows the organizational chart of P&G – Figure 2: Organizational chart of P&G Source: Procter & Gamble (1)   * Pricing Strategy: Smith (1) pointed out the view of the CEO and argued that P&G offers low price to introduce new products in the existing market, and the aim of CEO is to increase competition and at the bottom and the decade long stagnation to decline in middle-class income; however, P&G offers only 10% price reduction on average. Figure 3: 2010 P&G Product Strategy Adjustments Source: Smith (1) Resources and capabilities of P&G Figure 9: Resources of P&G Source: Self-generated   * Financial Resources : According to the annual report, the financial position 2010-11 was outstanding as P&G’s organic sales grew 4%, Organic volume grew 5%, Core earnings per share grew 8%, P&G’s dividend has increased at an annual compound average rate of approximately 9.5%; however, it returned about $7 billion to shareholders through the repurchase of P&G stock. According to the income statement, balance sheet and cash flow statement of P&G, its present key financial variables are – Key variables                               2011 ($ million)  2010 ($ million)  2009 ($ million) Total Sales Revenue                         82,559.0          78,938.0          76,694.0         Gross Profit                                41,791.0          41,019.0          38,004.0