Executive Summary This proposal provides an analysis of an incident at Disney’s Grand Floridian Resort and Spa and suggests the crisis communication plan for dealing with the issue. The paper begins by giving a short description of the event. It will then go on to outline the plan for managing the impact of the crisis and provide a detailed explanation for each step that must be taken. The main issues addressed in this part: a) crisis communication team; b) analysis of the external data; c) issuing the statement. The next section will examine the resources that need to be allocated to the project. It will be followed by a brief narrative of the project that would articulate the main focus of the study. The next section will provide a timeline of the incident. The remaining part of the paper will present an overview of the actions that must be undertaken to achieve goals stated in previous parts of the proposal. Recommendations discussed include: issuing a brief statement regarding the incident on the Disney’s Grand Floridian Resort and Spa website that would express company’s concern and provide support to the family of the boy; keeping the website constantly updated as the situation develops; installations of signs warning guests about the presence of alligators. Proposal Issue On June 15, 2016, a 2-year-old boy, the visitor of the Disney’s Grand Floridian Resort and Spa, was pulled into the water by an alligator (McLaughlin et al. par. 1). The family from Nebraska was on the shore of the Seven Seas lagoon when the attack happened. The boy’s parents, Matt and Melissa Graves were watching an open-air film while the toddler was playing at the water’s edge. A spokesman for the Orange County Sheriff’s Office, Jeff Williamson, reported that the boy was “about a foot in, maybe ankle-deep or a little higher” in water (Luscombe par. 8). He also added that there was no evidence that the boy was swimming when the attack happened. A further report suggests that the toddler’s father made an unsuccessful attempt to fight the alligator. After a 16-hour search and rescue mission conducted by a search party consisting of 50 people and employing alligator trackers, sonar equipment, marine units and divers, the boy’s body was found and recovered. (Luscombe par. 17). Orange County Sheriff Jerry Demings stated at a press conference that there was no doubt that “the child was drowned by the alligator” (Luscombe par. 4). The report of the executive director of the Florida Fish and Wildlife Conservation Commission (FWC) Nick Wiley states that their personnel captured five crocodiles in the lagoon after the incident (Luscombe par. 15). FWC official confirmed that the lake’s shoreline did not have signs indicating the presence of alligators; only the signs forbidding swimming were present. He went on to call the alligator attack “an isolated incident” (Luscombe par. 15). Plan It is a responsibility of a head of crisis communication to devise a detailed crisis management plan before an emergency happens. It must include key operations, procedures and backup processes guaranteeing visitor’s and staff’s safety. It also has to minimize the impact of an incident on the operation of the enterprise and reduce the negative emotional effects of the e