America’s challenge is the reduction of greenhouse emissions without increasing spending. The recommendation by the National Academy of Science is to focus national policies towards increasing energy efficiency and conservation efforts to eventually meet an effective social cost (Parker, Blodgett and Yacobucci 2). America is trying to develop economic and environmental policies to reduce carbon emission through economic packages like green house incentives to trade exposed industries. These industries are of concern for they represent over 80% of the country’s energy consumption. Additionally, these companies have unlimited access to global resources like raw materials, talent and capital. There is therefore, need to reshape the manner in which industries race for resources as it affects global business trends. This shift in change will require the pulling of political and financial resources to change business trends that have been linked directly to resource depletion. The problem facing this change strategy is the refusal of western companies to increase energy costs to renewable and nuclear sources. The growing financial disparity is the world has created tension between economic and political systems that shape policy changes. The test to such policies on climate change and global resource competition is the integration of set goals with American economic strategies and traditional energy policies. Primarily the country is driven by an economic principle founded on industrialization which is the main source of greenhouse gases and high energy consumption (Jeanne and Parker 5). These pose a challenge to America as it finds alternative energy sources, energy saving measures, cost efficient production methods and reduction of greenhouse gases. The other challenge America is facing is the creation of effective industrial practices that will set a good example to emerging markets like China and India. Current industrial practices have created a competitive environment where nations are racing to secure energy sources. To achieve a cost effective climate change plan that will still make American economy competitive it proposed that community mobilization is utilized. Community mobilization entails the change of American thought, practices and behaviors that will lead to cost efficient approaches (Parker, Blodgett and Yacobucci 3). An organization that is striving to achieve this goal is 350.org founded by Bill McKibben. The organization is an online based center that builds grassroot movements to solve America’s climate problems. This organization provides a cost effective approach to dealing with climate change and global resource issues through a bottoms up method (Peterson 1). The organization makes use of readily available communication methods like the internet and social mediums to reach a vast number of people. This is cost effective compared to other communication modes since it taps into a wide network comprising of over 10 million users a day. To change the country’s energy consumption practices, the company focuses on transforming the thought patterns of the youth that make up a majority of online users and who are tomorrow’s leaders. Through community mobilization and public action, 35