Introduction Staffing is an important function defining the success of an organization. At present, effective talent management is vital for companies operating in such tight industries as sugar-sweetened beverages production. The industry is facing considerable challenges due to the changing habits of customers and certain trends taking place in the global and local markets. The present report includes the key highlights of the steps PTP Soda Drinks needs to undertake to manage talent effectively and be competitive in the market. Current Labor Trends Technological advances of recent years enabled people to shape the existing labor trends. Automation, for instance, is a common transformation in diverse industries on a global scale (Parolin, 2020). It has been acknowledged that automation is taking place at a considerable pace in developed countries, but this process is also visible in the majority of developing countries. Although employees tend to have concerns regarding this trend as they fear losing their jobs, automation leads to increasing salaries and working conditions in many instances, especially when trade unions are strong in a particular country or industry (Parolin, 2020). At the same time, automation is associated with the reduction of employment shares of the jobs that can be automated (Parolin, 2020). People are trying to adapt to the changing trend and invest in their training and development, obtaining new skills and gaining an education. Technology has also offered an effective solution for millions of people during the COVID-19 pandemic. The health-related crisis that is still shaping people’s choices and the development of industries led to an increase in the rate of employees working from home (Ding & Molina, 2020). This model became the best option for many companies and employees. Companies had to face substantial financial issues due to the quarantine measures, so a wave of redundancies was common in many industries. The COVID pandemic contributed to the acceleration of the automation process as well. Such countries as the USA and the UK were affected considerably, so lockdowns have been introduced for prolonged periods. Employees in these countries were asked to work from home, which gave rise to numerous changes. US and UK companies started hiring employees with certain computer skills as it was apparent that working from home may be required. The organization in these countries also started investing in staff training associated with computer skills acquisition (Ding & Molina, 2020). Kidway (2021) notes that such companies as Shell, JPMorgan Chase, Walmart, and many other giants in their industries provide training on artificial intelligence to their employees. Outsourcing is becoming increasingly used in UK and US companies as they managed to develop methods to ensure security and data safety (Kidwai, 2021). Security issues were some of the typical obstacles to increasing the rate of outsourced workforce, which is not a problem for many UK and US companies at present. In the Saudi Arabian context, this trend is also apparent, which is especially true for large and multinational companies. Other external factors, such as public views on social justice, have also had a significant