Introduction IKEA is a private company that manufactures home products such as beds, home accessories, and appliances. The company is a worldwide leader in the furniture industry with a presence in 41 countries across the globe. IKEA has set sustainability and environmental goals, which form a solid foundation for its strategy in the global market arena 1 . These goals combine social, economic, and environmental concerns that are crucial in the realization of the company objectives. IKEA is committed to meeting the needs of its stakeholder. The main stakeholders of IKEA includes not-for profit companies such as Clean Cargo Working Group (CCWG) and WWF. Other significant stakeholders are suppliers and employees. These stakeholders ensure that IKEA achieves its promise of creating a meaningful life for its customers 2 . IKEA provides an excellent example of managing its stakeholder. Since it is a global company, IKEA shares information and knowledge with these stakeholders, which helps it, gain relevant knowledge about its obligations in the market. In order to achieve its objectives as well as those of the stakeholders, IKEA has put an emphasis in respecting the provisions of Global Compact Principle 1 and Principle 8. Principle 1 holds respect for workers, whereas principle 8 places much emphasis on environmental responsibility. The choice of the two principles is based on the vision of the company. IKEA believes that the growth of the business can only be based on respect of workers and environmental stewardship both at the home country as well as abroad. The respect for the environment and the rights of the workers is a precondition for the company’s future growth. My expertise as a marketing consultant will be useful in providing a thorough analysis of the approaches that will help IKEA achieve its objectives, as well as those of the stakeholders. Lessons In order to make an informed decision, it is crucial to look at two examples of companies that have fully implemented the two principles 3 . For instance, Ashley Furniture has a rich history of business success because it observes the first principle of human rights. The company has developed innovative market concepts to produce quality products, as well as state-of-the-art manufacturing methods, which have made it rank high in the market. In order to make the employees understand their rights, the company had adopted education as a way of empowering its employee to understand their rights 4 . As opposed to IKEA, Ashley has adopted strategies to maintain human rights through offering comprehensive benefits to employees 5 . These include both medical and dental insurance. Ashley furniture has a Director of Home Store Human Resources, who is responsible for resolving Human Resources policies and procedures, as well as employee relations problems. He is also responsible for directing recruitment efforts in the selection and hiring areas to embrace applicant of diverse cultural backgrounds. It also includes succession-planning programs to identify and prepare her employees for progression within the organization. In observing principle 8, the company is devoted to environmental protection by supporting tree planting through distribution of trees yearly 6 . Thus, in implementing pri