Summary The article Why Investing in Obstacles to Augmented Reality Today Could Result in Billions of deals with the opportunities for companies investing in augmented or digital reality. It is stressed that the market is likely to expand to over $160 billion by 2020. At present, the industry is already quite significant as the market of the digital reality is already over $5 billion. The mobile market is one of the major facilitators of the development of the augmented reality industry. Samsung, Google, Apple, and other companies come up with numerous applications and devices related to digital reality. The industry is still largely associated with games, entertainment, or training, but people already come up with other uses of this technology, which will result in huge profits for companies that timely allocate funds in this area. The article includes a brief analysis of the central obstacles to the development of the industry. These are platforms, bandwidth, and headsets. Bandwidth and headsets are necessary to make augmented reality easy-to-use, affordable, and appropriate for daily use. Standardization (or the creation of platforms) is another premise for the development of the industry. Companies producing mobile devices and software have already acknowledged the benefits of proper standardization. For example, almost every person knows how to use some devices or applications, which expands the target audience for numerous products. The market of digital reality will also grow once producers develop standards and norms. The author stresses that companies working on the development of solutions to these challenges are likely to become leaders in their industries. Personal Ideas The author highlights the basic challenges the industry faces. This information can be used by many entrepreneurs and managers involved in the area of corporate finance. They can develop and implement various projects that can make their companies more competitive. It is noteworthy that the article is written in simple words, which makes it appropriate for a very wide audience. Even students can benefit from it. They can learn about the market and its opportunities, which can give them an idea of future projects related to digital reality. The market of augmented reality is likely to expand significantly as more and more people start using the technology. In the vast majority of cases, augmented reality is associated with entertainment. For instance, the recent craze for Pokémon Go shows people’s interest in such games. Apart from this, digital reality can help in other areas. On-job training and formal education can benefit most as simulations can help people practice and develop the skills that will be necessary for real-life situations. Clearly, augmented reality provides various opportunities for numerous startups. Companies should start to allocate some part of their financial resources to this area to obtain a competitive advantage. For example, companies can invest in the development of the software or hardware associated with the digital reality. Organizations that have enough resources can invest in the development of telecommunication infrastructure. Compan