ShantanuT01/DACTYL-Pretraining huggingface dataset:
Segmentation is vital for a successful marketing campaign. The customer needs in this field snow and skating are something fast and safe. On the other hand there are varied age groups the learners, professionals and those who perform it for fun. These groups or segments can be further merged to come up with the professionals as well as amateurs. These two market segments are important to the new product because to them it’s not just any snowboard but that which can guarantee safety and speed which will boost their performances. Amateurs on the other hand, they need a lot of practice and for them to boost their confidence in the sport; they need a snowboard that’s strong and reliable (Paul, 2000). Customer Relation marketing to be undertaken in this organization should bear the need to keep the customer as our primary target. The incorporation of a CRM should be done on the basis of its performances and performance which should include identifying the company’s important segments, improving customer relations by identifying the company’s most profitable clientele and friendly customer interactions in the entire organization’s departments and networks. The profitability of the company is important and the customer is important as well. The CRM should not also be so complex because a lot of CRM’s have died at the infancy stage because of technicality issues in the implementation and they end up not performing (Bligh & Douglas, 2004). A campaign to make the product more appealing and popular among the customers is recommended that will involve the internet and the print media. Print media is the number one option since the market segment is for athletes in the skating field. Sports magazines are popular among the athletes and so this should be the number one tool to put forward our message. The theme should be based upon the speed, agility and the security. The running theme should therefore read the fast reliable speed machine of the new generation. The sports magazine will target a few consumers that are essential for this segment. This calls for a complementing promotional tool that will cover the shortfalls the sport magazine. The internet (online) promotion will be a sure bet to cut across all market segments both intended and not intended. The aim here is to popularize our product which will later translate to increased sales and increased profits. The magazine campaigns should be run monthly in the popular monthly magazines whereas the online campaign should be posted on our official website (Bligh & Douglas2004). Distribution will follow two of the popular channels. Channel one involves the conventional system involves
Introduction The manufacture of bottled water began in Europe in the 1970s. This was because tap water was considered unsafe after the industrial revolution. Its market grew rapidly in the1990s when it became a business venture. Marketers and advertisers promoted it as a symbol of status. Celebrities were seen drinking bottled water during their interviews, concerts, and shows, hence, this further increased its prestige. Moreover, it was used to demonstrate a healthy image. Marketers targeted young people in the gym and sports facilities. Over the years, its consumption has increased making it a household good. It is the fastest selling non- alcoholic beverage according to Doria ( 2006). Different brands have emerged, making its market segment extremely competitive. Similarly, many multinational companies have been created. They extract water from aquifers and springs, package and sell at a competitive price. Some of the leading bottlers include; Fiji Water, Evian, Aquafina, and Dasani among others. The ethics of supplying bottled water have been debated for a long time. Perhaps, this is because water, as a public good has been converted into a private good. Various researchers on the topic, have outlined critical issues facing bottled water. Brei and Bohm (2011) indicate that some communities in the world have no reliable water supply, thus, the consumption of bottled water seems socially unjust. Besides, processing and transporting of bottled water consumes a lot of energy. This energy can be used wisely in other fields of development. Also, crude Oil, a health hazard, is used to make the containers used to transport water, hence; this poses a serious health and environmental issue. In addition, the composition of bottled water has been questioned. According to Brooks et al (2009), a brand of the coca-cola company was accused of containing high levels of bromate (2009). Consequently, it was labeled ‘cancer water’ because bromate enhances cancer. Disposing bottled water containers in a sound way poses a challenge. Consumers dispose water containers carelessly. These containers can be found in social areas and other open spaces. On the other hand, bottled water is convenient. It is easy to carry around, and it can be found in almost all the stores. This paper focuses on the ethics of bottled water by evaluating its effect on water supply and the environment. Furthermore, it examines the ethical effects transforming a public-sector good into a private-sector good. Public good Water is a public good. This means that it is nonexclusive. The rivers and lakes are national goods while the municipal water systems are communal-public goods. Private supply of such a good is costly because beneficiaries will have to be excluded from enjoying the good. Excluding individuals requires bottlers to process and package it. This process consumes energy in a world where energy is limited. The bottled water culture has caused increased spending on a commodity that should be pr
What is Philo’s position concerning natural and revealed religion? Philo was a Jewish philosopher who lived in 20BC and died in 50D.He was born in Alexandria and through his works he tried to create harmony between the Jewish philosophy and the Greek Philosophy. He had a staunch connection to the Greeks Stoic Philosophers. He was keen to point out that the Hebrew Bible if not carefully interpreted would blur the mankind’s way of viewing God. He contended that through the explanation of his exegesis to the Sophists they opened their eyes to a new outlook of the Judaism. Though strongly linked with Judaism, his philosophy is said to be of paramount importance to the Christian Founding fathers. Christology is said to owe a debt to Philo since he formed the basis to some of the Christian founding principles. There are valid arguments developed in the course of 19 th century which aver that Philo was one of the founders of Christianity. His ideologies are said to have formed the basis in which the Jews found religious comfort and justifications. It is contended that he only paid attention to the philosophy which was in conformity with Jewish religion. His source of philosophy was the Jewish Bible which he held in high regard and considered it the root of truth not only in Judaism but other religions (Hume, p.24). Philo has provided a comprehensive opinion on the natural and revealing religion. He was categorical on his response to the arguments supporting the existence of God based on the apparent created universe. The ideology commonly referred as the teleological design whereby the role of God and the human intelligence is based on the universe. Philo stated that it was unreasonable to attribute a perfect creator by the virtue of the creation. In his words nature may have had the perfect order by itself and the requirement of a designer was a myth. The possibility of an imperfect creator was also a probability. According to him the probability of a poorly designed earth in the initial stages of creation is a factor that many teological philosophers have ignored. Philo also held the view that the argument that one God designed nature is misleading since they is a possibility that many gods joined together to frame the Earth. He vehemently rejected the notion that there only existed one Deity who not only made the
Executive Summary Problem Statement- This report is a study of Southwest Airlines, considering its strategies, strengths, weaknesses and the recent acquisition of AirTran. Analysis  1. Southwest faces problems of drastic weather changes, natural calamities and inflation. These problems also apply to the industry as a whole.  2. The strongest force among the Porter’s five forces in the US Airline industry is the barrier to entry. This is attributed to the large capital requirements.  3. Southwest airline has an open office culture, which has ensured good labour relations.  4. The low cost strategy pursued by Southwest has been its core competence. Though this is a relatively simple concept, copying it would not be so straightforward.  5. Southwest airlines are doing very well in financial terms. This conclusion has been reached form the comparison made with its competitors.  6. The acquisition of AirTran is well timed.  7. The synergy management strategy if well implemented can result in great financial gain for Southwest Airlines. Alternatives  1. Southwest Airlines could continue acquire more competitors in future to increase market share and ensure revenue growth.  2. The company has the option of focusing on being the best low cost airline in the industry. Recommendation Southwest airlines should continue with the merging and acquisition strategy as it guarantees huge market share and economies of scale. This will also increase barriers to entry for any potential competitors. Implementation Southwest Airlines has the capital base required to acquire most of its smaller competitors. The management team in place has also proved to be effective. The company also has a good reputation with its creditors. This will enable it to get any financial assistance needed for its expansion plans. Problems Facing Southwest Airlines Southwest airlines faces s few problems despite being a large industry player. The recent leadership crisis in the Middle East has greatly influenced the Crude oil industry. This industry is at the core of the operations of the Aviation industry. These price increases have directly affected petrol and gas prices, which are a great proportion of operating costs in the industry. Needless to say. This has resulted in rising operating costs for Southwest airlines. There have been drastic climate changes in the recent past. The western hemisphere has experienced very cold winters with snowstorms and avalanches. These have forced Southwest airlines to delay or postpone some of its flights. This translates to revenue loss for tickets that are cancelled. The cost of housing travellers who are stranded also increases operating expenses. The Eastern hemisphere on the other hand has experienced very high temperatures. This leads to dust storms which reduce visibility while flying. These too have caused a few flights to be cancelled. Natural disasters such as the tsunami in Japan prevent airlines from flying to the worst a
One of the most widespread ideas of the recent years, emotional intelligence has become an integral part of the cultural life of each person. However, it is still unclear how emotional intelligence is related to the Australian art organizations. Perceived through the prism of a certain cultural heritage, an artwork can be viewed in quite unusual way. Therefore, the issue of emotional intelligence in the context of the Australian art organizations turns to be one of the crucial points. With help of Emotional Competence Inventory 1 , it is possible to evaluate the level of emotional intelligence of a given person. Once defined as the ability “to monitor one’s own and the other’s emotions” 2 , it has become an issue of unceasing interest for the modern people. It is quite peculiar that nowadays, the aspect of emotional perception of the world is growing increasingly popular. Discovering the hidden emotions in the artworks and responding to them with their own feelings, people are willing to intertwine the aspect of emotional and cultural life into a single entity. However, such process involves certain difficulties, which makes the core of the given research paper. It cannot be doubted that the fusion of the art and the emotional sphere is currently expanding into something huge. Interrelating the two parts of each person’s life, the art and emotions, one can come to quite unexpected results. Emotions are strong enough to influence people’s career 3 and working efficiency 4 , manage the level of their self-efficacy 5 and even shape a person 6 , which means that they can play certain part in the shaping of people’s esthetic feelings. Therefore, it cannot be doubted that one can manage the emotional aspect makes an integral part of understanding an artwork. In the context of the Australian artworks, it would be reasonable to mention that people often use emotional stereotypes instead of “accessing consciousness” 7 , which will, no doubt, have a negative impact on the perception of artworks. Therefore, developing emotional intelligence will help to incorporate both logics and senses to understand art better. It is worth mentioning that, incorporating the aesthetics with the logical thinking, one can find the approach to arts based on the emotional intelligence. According to the recent researches 8 , there has been a plethora of tests for the development of the emotional-based approach to arts and artworks, suggesting psychometric evaluation of the level of emotional intelligence within the sphere of arts centers, such as art galleries and museums. One of the most famous, the MBTI test, is supposed to help one discover the type that one belongs to and, to paraphrase the scientist, make one’s perception clearer 9 . Thus, each worker of an Australian museum can feel free to apply the emotional-intelligence based approach to succeed in this sphere. Taking into consideration such issues as the level of warmth, liveliness, aggressiveness, social assertivene
The world is a very diverse environment filled with a multitude of different people, opinions, religions, and cultures. Understanding how others think and what they want has been the basis of diplomacy since its very invention. Cultural diplomacy is an old notion as well. The early travelers, explorers, teachers, and artists could be considered the first informal cultural diplomats, as they fostered connections between the European culture and those in the Far East and West. However, the nature of diplomacy changed over centuries. In the past, it used to be an instrument of coercion. Many nations used to fight for supremacy, resources, beneficial trade agreements, and land. The concept of hard force was a common tool of promoting national interests. The knowledge of foreign cultures served only to seek out weaknesses in thinking patterns and predicting the opponent’s next move. Nowadays, cultural diplomacy, based on mutual advantage, cultural, and political exchange, dominates the field. Soft power is considered to be the trademark of the 21st century. The purpose of this paper is to identify the concept of cultural diplomacy and understanding what modern-day politicians and diplomats may do to enhance cultural and political ties between the countries. The common definition of cultural diplomacy entails it to be a set of actions aimed at utilizing and adopting new ideas, values, traditions, and other cultural aspects of a country or a region in order to strengthen political and economic relationships, facilitate socio-cultural friendship and cooperation, and promote national interests (“What is cultural diplomacy?” n.d.). Cultural diplomacy can be practiced on all levels – between governments, business organizations, and even on an individual level. Cultural diplomacy has proven itself to be very effective in the 20th century, which was the time of great political and economic tensions. Particularly, cultural envoys and exchanges between the USA and the USSR during the 1970s and the 1980s managed to significantly alleviate the tensions between the two superpowers. These exchanges were important as they showed the populations of both countries “the face of the enemy,” letting both sides know that both capitalist America and communist Russia were made of people going about their ordinary lives, and none of them asking for war. This was very important, as both countries were moving towards escalating the conflict, particularly after the Cuban Missile Crisis of 1962. There are many avenues open for strengthening cultural, diplomatic relations between countries. In the age of communication, information, and the Internet, foreign countries are not viewed as mysterious lands inhabited by people with dog heads. Almost everything about a nation’s culture, traditions, outfits, and political opinio
The key approaches that W. L. Gore has taken to promote successful implementation and execution of its strategy In order to encourage effective application and accomplishment of its plan, the company maintains 200 or fewer associates in each of its facilities. The strategy ensures that there are manageable numbers of teams in each facility to facilitate coordination across teams. Several teams are found in all continents with each team being organized based on its products. The approach has ensured that strong relationships are built across geographical boundaries. Gore’s main principle is to drive cooperation among its associates and ensure that the commitments that are made are kept. Thus, it has a lattice arrangement that allows the employees to be part of the corporation. On the other hand, associates have the freedom to create their commitments to ensure the company’s success. From the case study, the approach is meant to ensure that an employee honors his/her commitment. It also ensures that communication is clear and effective among its various teams and facil
Introduction Most countries around the world have established more institutions of higher learning and the United States of America is not an exception. The increase in number of institutions of higher learning has led to increased enrolment rates in the institutions. Additionally, most of the universities and colleges have attracted enrolment of students from different parts of the world. However, little attention has been paid on how higher institutions of learning ought to function in order to realize an integrated community, which work together to realize their goals and objectives. Boyer recommended six principles, which higher institutions should pursue in order to achieve the spirit of community in the institutions. According to Boyer, higher institutions of learning should foster justice, care, openness, and discipline in order to achieve a spirit of community. Personally, I believe that higher institutions of learning should embrace Boyer’s principles. Therefore, this paper explores the reasons why college should embrace Boyer’s principles and how the principles are embraced. Reasons Why and How Colleges Can Embrace Boyer’s Principles Boyer proposed six principles, which colleges and universities should pursue. First, Boyer suggested that a college or university should be a purposeful community. This means that as an educational institution, a college should foster cooperation between the faculty and the student
Communism is one of the most influential utopian social theories that have a great influence on the development of many countries. The first document that presents the detailed outline of the main principles and goals of communism is The Communist Manifest written in 1848 by Engels and Marx. This document is considered to me one of the most influential in the world history. We can put it in the same rank with the Bible and Koran for its influence on the word society. The Manifesto provoked many positive and negative responses, it has a great influence on the literature and rhetoric. A detailed rhetorical analysis of the document reveals the influence of it on the reader, as well as provides a “corrective” understanding of the text. As it has already been mentioned, the Marxist theory provoked many discourses and was analyzed by many linguists from the point of view of its “rhetorical power” and function of the language as the main rhetorical means. A famous philologist and linguist Bakhtin described the use of language in its relation to the particular circumstances and he emphasized the process of subject formation: “pre-empts the phenomenological theory of the subject by producing a broader concept of subject-formation at the Level of society. He casts his argument in terms of ideology rather than simply language, making the case that ideological construction is in fact material and does contribution to subject-formation” (Bernard-Donals 15). The rhetoric of Marxism also influenced the works by Virginia Woolf. One of the examples is the essay Profession for Women. In this essay, she explores her mind and call woman overcome prejudices and obstacles in their life. The essay is devoted to the role of woman in the society and her struggle with the social prejudices. The idea of communist equality is one of the core ideas of this work. However, Woolf does not put women in opposition with men. She emphasizes that every woman should explore her personality and develop as an individual. According to Krista Patcliffe’s book, “examination of Wool’s critique of women, language and culture we can outline her feminine rhetorical tradition. The genre concepts of this tradition are: material conditions, language function text, author, style and audience” (33). Another philosopher and sociologist Michel Foucault was the follower of structuralism. In his work, The Archaeology of Knowledge , in which he discovers different approaches to the history of discourse. He explores the discursive relations between statements. Gloria Anzaldúa’s From Borderlands is another work that explores the problem of social equality, gender equality in particular. It is an autobiographical work which key concept is the author’s acquisition and development of spiritual awareness, which is represented as a source of empowerment leading to self-transformation” (Slepoy 3). The language of the work is extremely beautiful. In such a beautiful language, the author describes the modern tendencies of society, relations between man and women