Introduction Sporting activities have become powerful tools for promoting equality and guiding members of the society to address the challenges of gender bias. The relevance of women’s football has increased significantly within the past three decades. This means that different stakeholders, partners, and sponsors have been instrumental in empowering more girls and encouraging them to continue pursuing their goals in life. The FIFA Women’s Football Strategy is essential since it guides different stakeholders to continue supporting or fulfilling the needs of women. This paper identifies the best sponsor for the Canadian Women’s Soccer Team (CANWNT) and how the two can collaborate to deliver positive results. Identified Sponsor There are different corporations and agencies that have been on the frontline to support and empower women to engage in various events. The most appropriate sponsor for the CANWNT is Nike Corporation. The reason for this selection is that this organization is associated with sporting products and apparels in different parts of the world. The strategies outlined by FIFA can be applied to this company and explain how it can guide CANWNT to achieve its goals. The first one is for every potential sponsor to grow and develop women’s football. Nike has been keen to ensure that different national teams receive funds and uniforms for pursuing their objectives. It has established several academies for footballers and referees. Such attributes are applicable the Canadian team (“Canada Soccer’s Women’s National Team”). The second one is that this sponsor organizes public events that are aimed at promoting competition. This practice supports the creation of top players and advancement of football. The third strategy revolves around the ability to broaden exposure and commercialize sporting activities. Nike can deliver this objective by ensuring that there are programs that promote women’s football. It also partners with different nongovernmental organizations and corporations to support women rights and protect them against any form of abuse. The fourth one is the sponsor’s ability to improve gender balance. This organization has been on the frontline to improve women representation and include them in decision-making processes (“Women’s Football Strategy”). The sponsor is also capable of implementing new development programs that will transform the level of professionalism. Finally, Nike is capable of educating more community members through the use of competitions, partnerships, and empowerment campaigns. SWOT and PESTC Analyses Strengths   * This team has experienced and talented players who have won different medals in the Olympic and CONCACAF champions.   * It has an effective and sustainable program for identifying and promoting talent.   * It has an effective managerial structure that ensures that decisions are made effectively to promote the outlined goals.   * Its coach has adequate experience and guides all players to focus on the outlined goals.   * The entire organization has an effective structure, thereby streamlining decision-making and problem-solving strategies. Weaknesses   * Although the team has won a number of cups and medals over the years, some of its emerging players d