Introduction Business name This business will be called the Mobipharm Moving Pharmacy abbreviated as MMP. This business will be located at Glace Bay in the region of Sydney, NS, Canada. Description of business The Mobipharm Moving Pharmacy will offer mobile pharmacy services for the residents of Sydney, NS, Canada. The business will serve all medical prescription requests on a 24-hour basis for all days of the week. Form of business ownership The form of ownership of the Mobipharm Moving Pharmacy will be through partnership. This choice is informed by the fact that the starting capital is relatively big. Besides, the business needs a lot of commitment from many managers. In addition, this option will reduce the risks that each owner may take in case of losses. Ideal customer The Mobipharm Moving Pharmacy targets customers from the high, middle and low income ends. However, the standard prices for drugs across Canada, the business focuses to gain more customers through quality of services offers to each clients per visit. Specifically, the business targets customers in the age bracket above18 years since this group is allowed by the law to make drug purchases over the counter. Our advantages The Mobipharm Moving Pharmacy will be the first of its kind within the entire region of Sydney, Canada. Besides, the business intends to make sure that customers receive their medical prescriptions in the shortest time and most convenient way. Moreover, the business will introduce discount cards such as the premium, regular and ordinary cards to customers. Customers who get these cards will have to pay even lower for the services as long as the conditions within the cards are met. Ethical issues The Mobipharm Moving Pharmacy will follow the following principles as guidance for sustainable business;  1. Honesty and integrity in handling the need and concerns of the customers and the business environment.  2. Professionalism and respect to the personality and foundation of the relationship between the business and customers.  3. Quality assurance and quick response to any request of the customers. Mission and Goals Mission statement The mission of the Mobipharm Moving Pharmacy will function on being the leading business in pharmacy industry within Sydney, Canada. To be able to achieve the mission, the proposed Mobipharm Moving Pharmacy business will require having a captivating position value statement and superior product strategy. In this case, the business’s positioning statement will be as follows; We have the drugs that everyone wants, and at considerable prices. The moving pharmacy services are unique and of high quality. Those that subscribe to these services will have series of discounts and offers besides life membership. The prices are also considerable; one will get the best pharmacy requests and professional services for all the medical prescription. Business goals Short term goals  1. The marketing goal will be to acquire an average of 100 clients per week for the first 12 months. With a typically well organized commodity pool, this business is geared to quickly increase its market share since the beneficial interests can distributed across the commodity users. This strategy will facilitate the restructuring effective sales and public awareness to dev