Introduction This paper is a report presentation of problems encountered by different members of a distribution channel. Snowball sampling will be utilized for the purpose of obtaining information about the players in the marketing field. The sampling technique simply uses the present subjects as leads to the future subjects. The data to be collected therefore will be detailed information from manufactures through to wholesalers and finally retailers. The report will cover on problems faced as goods find its way to the final consumer. A local manufacturing company will be investigated for the efficiency of its distribution channels and the possibility of problems related with them. Distribution of PepsiCo products Distribution channels represent a major actor in the marketing mix. Other elements of the marketing mix include: product, promotion and pricing strategy. Pepsico with other players in the distribution channel contributes in an effort of availing the soft drink to the final consumer (Dent, 23). The intermediaries are the wholesalers and the retailers who pass the product to the final consumer. Each member of the distribution channel has specific needs which the producer must consider while manufacturing such product and service. It is therefore critical to manage efficiently the supply chain in order to realize maximum profits. Supply chain management represents an act of directing a product through an interconnected channel to the final consumer (Stern, 20). The distribution flow chart for PepsiCo products can be illustrated in form of the following diagram So as to analyze effectively the problems faced by different members in the distribution channel, snowball sampling technique was used to arrive at the subjects to approach for information. In the study of PepsiCo, respective managers in sales and marketing, and logistics acted as the source of information which necessitated the above diagram Manufacturing channel of distribution For the purpose of this research, sales and marketing manager was critically interviewed for the problems faced by the PepsiCo as a member in the distribution channel. PepsiCo deals with a variety of worlds leading beverages and snack foods and scores among the top companies. The channel employed by PepsiCo in distributing its products include: supermarkets/ retail stores, restaurants, convenience stores and others (Mentzer, 25). Advertisements are frequently used to market the soft drink to the final consumers. Most of the television adverts propagate the effectiveness of the drink during a hot weather. This forms part of the distribution channel for the consumer goods. The company was careful in adopting an allocation system according to the requirements and preferences of the global customers. Models adopted by PepsiCo to distribute products are: direct store delivery, broker warehouse distribution, and vending food service systems (Simchi-Levi, 54). There are other approaches to shaping up distribution channels. Giving incentives in form of subsidized price can help in motivating members in a distribution channel. In consideration of the fact that products of PepsiCo are internationally oriented, then the process of identifying a middle person to handle the product is difficult. Information sourced from the compa