Warner has a history of four brothers who produced their film, which in 1923, they were able to launch their series on cartoons. Through their ambitions, they were able to acquire many labels on records. Their merging with Time, which was a publishing house, produced what is now called Time Warner. Time Warner got hold of turner distribution system in 1996, which made it a powerful network company. Its competitiveness is therefore shown to have grown through acquisition strategies. The company congregated both the old and new media channels. The reason as to why Time Warner wanted to merge with AOL were to get an effective method of distributing its content online instead of getting involved in creating its own channels. This therefore meant merging with an already existing company since creation of an internet branch would be costly, and would take the company’s time. The company predicted that there would be synergy due to the combination of the two companies where it would be able to use the AOL’s clients, internet, and the online band to boost its contents and become more productive. There was also a possibility that the combination would bring about premeditated advantages. The company also felt that its growth potential would increase because it would make use of the unexploited subscriber base for AOL and the e-platform. This way, the company would get new services and opportunities for revenue as well as the opportunities in the cross-market obtained. Through the combination, Time Warner felt that its scale and scope would be increased, and grow more internationally. The company therefore wanted to combine its media contents with the strong internet in AOL to acquire distribution possibilities. This would result into benefiting the customers since they would be at a position to get the company’s contents in the internet any time thereby increasing the revenue of the company. AOL competitive position before the merger AOL was founded in 1985 when it offered its services and content to customers through dial-up modems. It was the first online service provider that used proprietary software to be more competitive since it resulted in graphical user interface. Anyone unfamiliar with the computers would get their services unlike other competitor service providers. Through its simple spontaneous interface and its marketing aggressiveness, the company grew very rapidly. The growth was also propelled by several attainments by the company and expansion geographically. Aggressively, the company expanded in its online presence, and provided its clients with content that was original and interactive. Before merging, the company had about 27 million subscribers. The company had grown in only eight years. It grew from subscriptions, e-commerce deals and advertising. It made sure that its customers understood its business model. As a media giant, the company strategically moved into an investment community. The company had reasons as to why it wanted to merge with Time Warner. It felt that alone it would not get a piece of the internet future. The company wanted technology, and felt that the future generation of internet usage needed to have access to broadband. With access to the broadband, the access to the internet would be faster, and the users would do more tasks online. The company