Introduction The concept of consumerism stretches far back to 1915 when its recording started but originally, the phenomenon of buying and consumption of goods in excess and by customers date back to the start of civilization. Consumerism entails a social and economic decree to nurture a culture of purchasing and consuming goods far above one’s basic requirements. This remains a worldwide phenomenon practiced across many societies of the world especially before and after industrial revolution and globalization. Being an order, consumerism covers consumer protection, which involves protection of the buyers from exploitation in terms of dishonest packaging and advertisement or promotion of consumer goods and services. In this sense, consumerism advocates for setting up of policies to control and regulate the standards of production, manufacturing, and advertisement of goods and services. Economically, consumerism stresses on the free choices made by consumers to determine the economic trends of a country. This phenomenon of over consumption meets criticism in which most of the critics argue that, it is worth considering such consumption is indeed a wasteful consumption (Glen 28). Here the critiques wonder whether having many dresses would make one dress decently. Advertisements all over the media, books, and magazines and in streets persuade people to buy materials that they have not planned for, simply because the words used in the advertisements tend to encourage people to buy goods such as cars, clothing, or get new jobs (Glen 29). More materials do not bring a lasting happiness in one’s life. The happiness brought about by acquiring a new property lasts for a short time, and the lack of satisfaction goes unabated as the desire to acquire a more expensive item sets in, whereby a person thinks he/she will get satisfaction by getting new things and the vicious cycle continues. True happiness and acquisition of materials Today’s mindset of many people in both developing and developed countries is to amass wealth through acquisition of more materials and consumption of materials at increasingly higher rate. Economic parameters judging economic growth of a country continue to favor production of goods and their fast consumption. To the surprise of Luedicke and Giesler, “The more goods produced and consumed in the society the higher the growth rate of the economy” (112). This indicates that, economic growth rate depends largely on the amount of materials, goods or services a person or a family acquires in a society. In these societies, property of the nation is a measure of per capita income of the dwellers of the society and therefore, people buy goods to replace others they presume inadequate in terms of service provision. Furthermore, in consumer societies, repair of broken items does not exist; instead, people buy new items to replace the broken ones. This continuous purchase of goods helps the economy from receding and depressing and improves employment creation efforts. On the other hand, the desire to own and consume materials in excess causes people to get job opportunities, which they do not enjoy doing or are not happy with, simply because they need mon