Introduction Over the last one decade, Family businesses have increasingly attracted substantial public attention leading to comprehensive public discussions and augmented family business studies. For several decades, family businesses have proven imperative in economic growth of numerous nations by contributing to great percentages of economical and societal developments (Kachaner, Stalk, & Bloch 2012). However, according to Tatoglu et al. (2008), prior family-owned business studies have continuously demonstrated business drawbacks with regard to capital management, strategic talent management, as well as effective governance (p.155). On the other hand, some studies have concentrated on how to enhance family relationships rather than the business performance itself (Sharma, Chrisman, & Chua 1997, p.1). Several studies have highlighted the different issues underpinning growth of family business; however, the world has continued to witness family business related conflicts leading to uncountable losses. Characterised by lack of extensive knowledge in strategic business management, the situation deteriorates further. Therefore, in the context of the above problem, this paper presents the criteria used in assessing the relative success of a family business. Business description Candy & Candy business associates is the main target for this discussion on the critical assessment of the family business success. Candy and Candy is an international company currently operating in prime locations in the globe’s most dynamic towns and cities (Rochowski 2012, p.16). The company operates in London with several branches worldwide thus making it a globally renowned entity for its artistically interior design products. Candy and Candy interior design and development management Company began operating in the year 1999, four years after Rochowski and Christian Candy received money from their grandparent to renovate a flat in the year 1995. A team of 60 designers emerged under the Chief Executive Officer (CEO), Rochowski Candy, and the head designers Mathew and Murray rocking the world, especially the famous London for over 13 years now (Rochowski 2012, p.17). There is persistent consumption and high demand of their modest interior products and services across European countries and developing countries with Africa inclusive. The company specifically deals with interior house designs including furniture as well as commercial designing of ultra-exclusive residential apartment, refurbishing luxurious hotels, and real estate developments. According to the report by the company’s management, within the Super yacht company project recently dubbed Candyscape II, “there is an abundance of art deco styling, dark wood joinery, and black lacquer work” (Rochowski 2012, p.18). The company has won several international design awards including the most recent International Design and Architecture Awards 2011 for the best residential living Space in London. The family business by the two brothers has manoeuvred in almost all spheres of life by making substantial responses to business opportunities internationally. Currently, unlike in the past when the company depended on family workforce to develop and design s