Introduction Renault, a motor vehicle manufacturing company was founded in 1898. The headquarters of the company is in Boulogne-Billancourt, France. It operates in 118 countries and provides employment for approximately130, 000 people. The production output of the company in 2010 was 3,195,810. The French automaker produces cars, vans and makes the third largest automaker in the world owing to its alliance with Nissan. The company contributes significantly in the electric car manufacture industry being one of the major manufacturers among leading companies. The company has extensive associations and owns Automobile Dacia a Romanian automobile manufacture and Renault Samsung a Korean company (Taylor, 2010). The company has a long history of car manufacturing and gourmet creativity since it was founded by Louis Renault, Marcel and Ferdinand who were brothers. The unity of the family and dedication of the brothers produced the company which has been sustained to date by family loyalty and contribution. The business acumen of Marcel and Ferdinand acquired from running their fathers textile firm made the young aspiring engineer’s designs a reality. The world in the recent past has been engaged in extensive measures to sustain the environment by reducing pollution. All manufacturers are required to utilize environmental friendly production methods and at the same time ensure that their products are also designed to minimize environmental pollution. Renault Company has been involved extensively in this effort by having elaborate sustainability criteria. Sustainability criteria The advent of technology and rising number of industries all the world has culminated into worldwide concern on sustainability. The future generations face a risk of living in a world that is highly polluted and inhabitable. In this light, industries all over the world are required to adhere to strict environmental regulations aimed at promoting sustainability. The Renault Company is one such company that has embarked on stringent measures to ensure sustainability both in the environment and in the corporate arena. The company has taken a step in ensuring environmental sustainability through the design of its vehicles; in this effort, it has spearheaded the design of an electric vehicle. The company believes that innovation favors progress; however innovation is only beneficial if majority of people stand to gain. This line of thinking culminated in the launching of Renault eco vehicles in 2008 (Easier Cars, 2008). The vehicle adheres to strict environmental sustainability criteria from the time of manufacturing in ISO 14001 certified plants which produce less than 140g/km carbon dioxide emissions with 85 per cent of the vehicle’s parts recyclable at the end of its useful period (Steven, 2008). The company has embedded sustainability in the design of its vehicles to ensure road safety and environmental preservation (Automotive design-Europe, 2009). This sustainable development involves the production of safe vehicles, enlightenment of current and future drivers, providing good working conditions for the employees and environmental preservation. The company has an environmental policy that aims at reducing the risks caused by industries as well as mitigating the environmental impact caused by