Introduction Customers are the most important part of any business, there cannot be a business without clients. This research paper presents a proposal for strengthening the customer experience in a growing form of business. The proposal will begin by reviewing on the literature on strategic marketing as addressed by porter in his presentation of marketing strategy. Michael porter postulates five forces of assessing the competitive strength and position of a business. This strategy will be used in exploring options available for wallmart private company. The proposal further present research questions for the study to be carried out. These are the questions which will lead the researcher while proceeding with the research process. Research objectives form the plans of intention and will be stated in a measurable way. These objectives are achievable objectives and relate to the area of study. Methodology to be used in the research proposal is a quantitative method which will involve collection of data in a measurable way. Data regarding customer’s preferences will be collected and scrutinized using statistical tools. Philosophy of research is the guiding factor to achievement of objective and for that reason forms a key principle for the research. This research paper will present core view for the research in customer care services. Data collection methods to be highlighted in this proposal are observation and case study of wallmart business centre. Ethical issues that results from the methods used in data collection will also be discussed in the research proposal. Before analyzing data, limitations of the research will be discussed. The limitations validate the reason for the research in the private investment mentioned. To sum up the research, analysis of the data will be conducted and conclusion made. Literature review Michael porter suggested five forces which drives the market. These forces are: existing competitive contention between suppliers, threat of innovative market entrants, bargaining power of buyers, influence of those supplying the business, and danger of products which are substitutes (Porter, 2000). In the model external forces are stronger than internal forces in a business. It is important to integrate the analysis of the business in conjunction with SWOT meaning Strength, Weakness, Opportunities and Threats. The treat of substitute products or services Mobile phone service provider faces a number of substitute products available in telecommunication industry. This was a research conducted by (Creswell, 2003). The main issue discussed by the researcher was that existence of the common products and services raises the probability of customers shifting those products. The motivating factor to shifting to these alternatives is the relative prices of the substitutes and nearness to the substitutes. People were able to subscribe to a specific communication service provider because of the different rates. The services were also readily available to any person in need. Migration from one service provider to the next was also easily executed. The treat of new competitors In any market segment where profitability ratio is high, businesses are drawn into that that market by high profit margins (Porter, 2000). The inflo