What does digital rights management (DRM) mean and how is it related to social media? DRM or digital rights management refers to the types of technologies embedded in present-day software (i.e. programs, eBooks, etc.) which is meant to limit their distribution via either hardcopy or through social media. This has been implemented due to billions of dollars in revenue companies have lost as a result of software piracy resulting in the need to implement some means of digital distribution prevention. One of the current problems in the application of DRM in online cases of IPR infringement is the level of anonymity granted by the internet which not only makes methods of prosecution against violators difficult but also encourages criminal behavior. As seen in the study of Hinduja & Ingram (2009) which attempted to explain the reason behind the popularity of online IPR infringement, it was seen through numerous interviews and accounts that anonymity played a huge role in encouraging the behavior. As Hinduja & Ingram (2009) note, social identity plays a huge role in limiting criminal or anti-social behavior yet when the concept of social identity and thus accountability is taken away people are more likely to commit acts related to IPR infringement as they otherwise would have done if there was a distinct level of identity and accountability related to their online presence (Hinduja & Ingram, 2009). In other words, the Hinduja & Ingram (2009) study showed that people were more likely to commit acts of online copyright infringement and the promotion of online piracy since they knew that the level of anonymity afforded to them by the internet allowed them to act without negative consequences. This in turn explains the depth and proliferation of online piracy and copyright infringement and shows how the problem cannot be so easily resolved merely by applying laws which state that a particular action is illegal. In the case of online social media, the various forums, private chat software, and other forms of online communication in effect allow users to send links to illegally ripped original content. Not only that, various social medial platforms allow users to post or share content anonymously thus resulting in a greater predilection towards such behavior. Social media has in effect greatly contributed to the process of digital rights violation which necessitated the implementation of greater levels of DRM in the form of consistent online notifications, a limited number of installations for particular types of software as well as preventive methods of software tampering. Another way of looking at this concept is to look at it from a prosecutor’s point of view. While there are many instances where users download illegal IPR content there is no way to prosecute them for the act since there is no way of knowing who they are. Not only that, services such as Piratebay and Torrent technologies enable users to anonymously upload content and distribute it to millions of other social media users which further complicates the problem. The sheer number of users and the amount of available online services that allow illegal IPR violations to continue show just how impotent compa