Market Research When deciding on whether Omniyat Establishment should stay in the UK or move (whether to Frankfurt or Singapore), the company should primarily evaluate the market situation, i.e. conduct properly structured market research. The first consideration is the economy: in its present location, the company’s net property space is 330,000 square feet, and it can be 15 percent more in Singapore and 7.6 percent less in Germany. Moreover, the corporate tax rate in Liverpool is the smallest of all three options. Concerning infrastructure, JLL, a reputed company engaged in professional services and investment management, asserts that recent investments in infrastructure in Northern England, especially the transport infrastructure initiatives, allow expecting “[s]trong economic growth” (“Residential forecasts,” 2017, p. 4). The company’s major competitors in the area include Stainless UK Ltd, a company that is involved in the civil engineering and geotechnical industry, and Barrett Steel Ltd, which is the largest independent steel stockholder in the UK. However, when participating in international projects in the US, UAE, or other countries, Omniyat face competition from companies from all over the world, which is why local competition can be disregarded in many aspects of the company’s operation, and the actual competition in international projects will not largely depend on the company’s location. In terms of the availability of suppliers, the current location can be regarded as advantageous to the company because contacts, connections, and mechanisms of interactions with suppliers are already established in Liverpool. However, if the situation that initially caused Omniyat’s intention to consider changing the location affects its suppliers (which remains vague today), the supplier factor can become a decisive one. Similarly, the current location provides benefits in terms of banking services because Omniyat has established banking connections in Liverpool. In summer 2016, the Bank of England took quick and resolute measures to respond to Brexit and “cut the bank rate to just 0.25% in August from its previous historic low of 0.5%” (“Residential forecasts,” 2017, p. 18), and several more measures were taken to bolster the economy and make the banking climate easier for the operation of UK businesses. JLL also notes that, in Northern England today, residential demand is outweighing supply to a remarkable extent. In Liverpool, demand mostly comes from established areas, primarily in the city center, but the excess of demand relative to supply can be observed in other areas, too. At the same time, the demanded quality is growing in the city, which provides Omniyat with additional development opportunities. As it was mentioned, the corporate tax rate for Omniyat is lower in Liverpool than in either of the two other options. Apart from the corporate tax and income tax, the company may also be subject to the Pay As You Earn tax, National Insurance Contributions tax, VAT, Insurance Premium Tax, and Stamp Duty Land Tax. Barrett Steel Limited (2017), one of the company’s major competitors in the area, states that eliminating tax risks in the industry