Elements of design are the tools used in creation of artwork to form a painting, drawing or art design. These elements are used with reference to the principles of designing to determine the success of artwork. The seven elements of design are line which is formed by linear inscription made using a pen, brush or the edge formed when two shapes interconnect. The second element is shape which is the definite area of organic or geometrical form. The element of direction that is either horizontal or vertical among others that are used to further suggest the elements of stability, strength or calm nature. Other elements of design are size that explains the area that the artwork is covering, the Color of the artwork, the texture then lastly the element of value that explains the lightness or darkness of a color. (Lovett, 1999) The principles of design include balance. An example of a situation where the principle of balance is applied is where a big light colored shape is balanced using a small darkly colored shape. The principle of Gradation that is portrayed in artwork through the use of color from cool to warm, using tone from light to dark to produce an aerial perspective within the artwork. Other principles include that of repetition where items within the artwork are placed repetitively to create some pattern or harmony, the principle of contrast that is shown in a picture through the use of different densities of color. Other principles used include that of value that is portrayed using different designs of coloring then finally the principles of harmony, unity and dominance that are applied through the use of different forms and size of the items within a piece of artwork. (Art, Design, and Visual Thinking, 1995) Visual communication on the other hand is that aspect of conveying an idea or information that can be read or got from other sources visually. These visual presentation modes include two dimensional images like symbols that are used in place of verbal communication through combining different elements of art. An example of a commonly used symbol is the skull implying danger or death. Drawings as forms of art used in visual communication are the sketches or combining of forms to show or represent real forms, a good example of drawings in this situation is the drawing of the cigarette in the first illustration. The use of graphic design, use of different fonts in visual presentation and the use of pictures to explain the complex ideas like death. Other elements used in visual communication are color where different colors are used to express ideas like danger. A good example of the use of color in this way is the use of color red in the first visual aid. Also electronic materials are used as visual aids to communication. It uses the fact that visual messages have greater informational power, are more educative and prove to be more persuasive. (The History of Visual Communication, 2009) The performance and success of visual design is based on how best the art is comprehensible and passes the intended message but not how beautiful or artistic it is based on the fact that the eye is the primary sense that perceives written and visual communication which forms a major p