Executive Summary Education model in the contemporary world has taken a new face where by the conventional education has been complemented by e learning. According to national center for education statistics 20.4 percent of college student across the world subscribe to distance learning program. DL limited is a new UK company that is a part of Sterling consulting group. The firm offers long distance business management courses in conjunction with university that have subscribed to this package. The company the set-up cost of DL limited involves course development; web portals costs and general operating overheads are £300000.The company has a strategy to expand to other lucrative market to form a network contacts with many universities and governments around the world. Analysis of the company market environment is therefore crucial to determine the opportunities and strength of the firm in its expansion to other markets (Foster, 1992). The company intends to extend its educational services to markets beyond Turkey, which has been its major clientele. The business plan will seek to outline strategic and product decision in the bid to expand to other markets around the world. Company Description DL limited is a higher education consulting firm that provides undergraduate university courses in business management through long distance open learning model. DL limited is part of sterling consulting group with mandate to offer distance-learning package to undergraduate business degree programmes in Europe and other parts of the world. The firm utilizes the world web technology and other support systems to offer the education package (MacDonald, et al. 2005). The firm is budgeting for an enrollment of 500 students annually from different universities around the world. DL limited company is supported by client universities by their subscription to the e-learning educational model. This model focuses on both full time and part time students. The model offers the courses to students of the subscribed universities through a web portal that will provide an interactive learning through an instructor (Naidu, 2005, p. 658). Proposed model for web-based e-learning system Source: semantic web technology Vision To be the world recognized center for academic excellence through e-learning model of education. Mission DL limited is dedicated in overcoming barriers that restrict access to university education and provide quality education and research through e-learning model in conjunction with other universities across the world. Mandate DL limited company will provide distance learning in undergraduate business courses and other business related transfer course. The firm is mandated to offer the below courses in business degree level in its distance learning model.   * Bachelor degree in economics   * Bachelor degree in finance   * Bachelor degree business administration   * Bachelor degree in business studies   * Bachelor degree in managerial information system   * Bachelor degree in commerce   * Bachelor degree in marketing management   * Bachelor degree in human resource management   * Bachelor degree in accounting Environmental Scan Environmental analysis seeks to assess internal and external factors that affect the company distance-learning program. In analyzing macro and microenvironment, the S.W.O.T (strength, weakness, opportunity, and threats) analysis will be used. Strengt