Executive Summary Tourism is a key sector in the growth and development of a country as it is a major source of foreign income earner. The tourism industry is vulnerable to adverse negative effects caused by political and other economic factors, and hence major stakeholders of the industry need to be at the forefront in the efforts aimed at protecting the industry. Among many forms of tourism, adventure tourism, is the major form of tourism carried out due to various forms of motivation, which this paper explores. Introduction Tourism is an important sector for the growth and development of an economy on top of being one of the major sources of foreign income earners in a country. Every country has attraction sites that are of interest to both local and foreign tourists into a country. Tourism also creates job opportunities in a country courtesy of the hospitality industry and the conservation of the attraction sites. Both local citizens and the government are the major stakeholders in the conservation of the attraction sites. The government involves the local communities around such sites by considering them for job opportunities and other benefits such as the provision of social amenities such as the construction of basic facilities like schools, hospitals, and security facilities. Hence, tourism causes social and economic development to a community around a tourists’ attraction site. Adventure Tourism and its Motivating Factors Adventure tourism is one of the major forms of tourism across the world. Tourists venture into it for both fun and exploration purposes (Bain, 2013). It involves travelling to different places in the world while aiming at learning new things concerning culture, landscapes, geographical, and creational features from the places of destinations around the world. The many scholarly studies on tourism, such as Sindiga (2000) and others, consider adventure tourism as a major cause of discoveries around the world for discoverers left their homes yearning for adventure in other places and learned new things at the place of destination or along the way to such places. Stakeholders Adventure tourism is the most diverse form of tourism for tourists seek adventure for various reasons and thus they tour different places, which have different forms of stakeholders. For instance, a European tourist can decide to attend a business function in an African nation such as Kenya, which is a major tourist destination in East Africa due to its richness in wildlife, culture heritage, good climate, and geographical features. Upon arrival into the country, the tourist may decide to visit a few tourist attraction sites for adventurous reasons. Hence, adventure tourism happens for various reasons and at times due to arising opportunities as opposed to an ultimate purpose as in the example above (Pineda &Brebbia, 2012). Going by the afore mentioned example, adventure tourism has various forms of stakeholders, which include the government, tourists or consumers, the involved communities, industry enterprises, non-governmental organisations, and travelling agents. Government as a Shareholder Government plays a major role in the tourism industry by creating a conducive environment t