Introduction The 1st Entertainment Company is a small scale service-based company that specializes in providing venues and equipment for paintball matches. Aptly named “the 1st Paintball”, the facilities are located in Riyadh Saudi Arabia and are the first of their kind in their current location and as such have been drawing considerable attention due to the novelty that the sport provides for individuals 12 and up. The business itself is not an LLC (Limited Liability Company) but rather was formed as a result of a partnership agreement between several young Saudi Entrepreneurs. What must be understood is that one of the ongoing trends in Middle East society today has been to send high school graduates of the Middle East educational system to various colleges and universities located in other countries to further their education. As a result, many international influences and cultural traditions tend to be brought back by such individuals resulting in new local trends within countries such as Saudi Arabia. The creation of a company that focuses on paintball within a normally conservative state is one of the results of the sharing of international culture with residents and as such it has gained a considerable following within the country resulting in the creation of an official paintball club. As for why the owners entered into this specific type of business, this can be explained by the growing popularity of American culture (as referred to earlier regarding cultural sharing) and how the sport of paintball is generally well accepted in virtually all locations where it is established. In the case of the 1st Entertainment company, it is rather ironic that their name coincides with the first mover principle wherein they were the first paintball company to establish itself within Riyadh (capital of Saudi Arabia). This in effect allowed the company to gain a dominant market share and considerable profits due to the effect of being the first mover into what could potentially be a growing type of entertainment genre within Riyadh. Average Cost versus Profit Ratio   * Cost = amount paid per month for maintaining the business   * Profit = revenue for the month minus cost for the month   * Example: Average revenue for 2010 is 60,000 while the average cost is 40,000. Profit, in this case, is revenue minus cost which is equivalent to 20,000 Further investigation reveals that there have been no other companies within Riyadh that have attempted this sort of venture in the past or the present and as such this further solidifies the dominant position of the company in what could become a decade long monopoly. On the other hand, it must be noted that Saudi Arabia does have a well-deserved reputation for conservatism and this presented itself during the company’s initial development phase. What must be understood is that while Western culture has indeed been slowly integrating itself into the local Saudi Arabian culture the fact remains that various aspects of it are still largely unknown to large swaths of Saudi society. As such the initial establishment of a business venture that utilized guns to shoot at each other for the sport was initially met with a great deal of skepticism and little local support in the beginning. Fortunately enough the entrepreneurs that began the venture utilized effective marketing campaigns in the form of print ads, television advertisements, online reviews, a company website as well as a general word of mouth to