Project Background Fitness Express a Web Based Entity geared to establish a Web Based Organisation within the fitness/sporting goods industry and the feasibility of establishing such an organisation. Fitness Express is a small business with its core operation of supplying the demand of gym equipment and fitness accessories via and interactive website. The industry is intensely competitive. The company is based in Australia, which is the main distribution lines, but with a firm eye on New Zealand market. The feasibility outcomes are satisfactory. Fitness Express presents escalating feasibility, while the authentication results altogether confirm early growth and development of an efficacious business plan. According to the results, the business operation may lead Fitness Express to fully adopt the New Zealand market. Project Progress The quality of tasks that were undertaken at the time of reviewing was subject to a detailed quality plan. The internal reviews of the products and services offered presented a number of necessary actions for development, subsequent to ultimate versions that satisfy owner’s anticipation. The validation outcomes are promising to lead to increased interest of the owner to explore the business and results of the project. The commercialisation of Fitness Express is a fundamental objective by members who are willing to invest at the development of the online service as a product. This will significantly drive the market sales to meet the target projections. Problems and Issues Encountered The main objective of Fitness Express is to offer middle class quality, affordable and fit for purpose products with a customised approach that delivers fast. As such, speed and quality required much effort, commitment, and expertise. Reaching a large market beyond Australia and within an extraordinarily short time presents a challenging situation and contemplation of failure in this context. Therefore, the best results would be to increase the amount of time for the delivery of service and expected returns per the projections. However, irrespective of this solution being undertaken, the company the operators may decide to work extra hours and closely follow the previous plan for its completion. Their objective would be met in either strategy. Again, much effort required and commitment leads to technical problems at the time of designing and implementation of the first steps in the strategic plan. Subsequent solutions for the technical challenges were realised immediately by the members of the syndicate. The group extended their solution to encompass comments of the review the sales and workload to be taken up by each one of them. Scope of the project concerned researching and analysing the feasibility of establishing an organisation (Fitness Express) which its operations include managing a supply chain from an overseas seller/s and the distribution of the inventory to its customers located both domestic and international markets (New Zealand), which buy from the organisations web based online store. The limitations of the project are not obtaining suppliers and contracts with logistics companies to outsource our distribution, insufficient capi