Introduction The given paper presents itself a case study devoted to the investigation of the functioning of Lakeland Wonders, a company that manufactures high-quality wooden toys. In the study, McNulty provides a detailed description of the major concerns of this very situation and outlines the thoughts, ideas, and motifs of the main participants of the case (33). Besides, at the end of the paper, specialists and acknowledged CEOs share their vision of the situation and state whether they agree or disagree with the outlined course of action. The given research is conducted resting on the functioning of the hypothetical Lakeland Wonders, a decision its workers make, and the problems it has to overcome to become efficient. The research is topical for the current region; however, the alterations of its functioning might affect many people. Moreover, its CEO’s desire to run internationally might also contribute to the further organization’s growth, and it is becoming a great international company. Thus, the author touches upon the issue, which is topical now, and there are many other research works related to the investigation of the functioning of various companies. These are conducted to improve the understanding of the basic principles following which any company functions and enhance the strategic thinking of would-be specialists. Additionally, the paper could be considered independent research, which, though, was impacted by the existence of a certain need for educational materials that could help to improve managers skills. For this reason, this investigation is influenced by the great demand for the materials of this sort. In general, the research is based on the idea that the functioning of any company depends on the decisions made by the key workers at crucial periods. The main research question, which is whether Cheryl’s actions could be considered appropriate or not, posed by the author is important for the further investigation of the sphere as it contributes to a better understanding of the strategic approach any manager should create to help a company. Body Besides, when evaluating the given case study, it is possible to outline several important aspects. First, it is focused on the investigation of Lakeland Wonder’s functioning at the critical stage of its evolution when certain actions are needed to help the company to survive and continue its growth. The title of the case study shows readers that there is a certain conflict between the main workers within the company and the course suggested by them as it is impossible to alter the functioning of any organization without changing approaches used by it. The paper does not contain any abstract; however, it is hardly needed for its understanding as the author manages to provide the main information related to the situation in the introduction. Altogether, all data that could be found in the text seems relevant and appropriate. It is needed to analyze the case and conclude the high or low efficiency of certain actions aimed at the reorganization of Lakeland Wonder’s functioning. Therefore, the article revolves around the peculiarities of the functioning of the suggested company and analyzes the most important aspects of its strategic plan. The given method could be considered an efficient one as it helps to understand the basic problem offered by the researcher and investigate every worker’s position. Moreover, resting on the idea that Lakeland Wonders is a hy