Introduction After the successful sale of Tesla Model S in the US, Europe, Asia and other parts of the world, it is the right time for the company to consider the emerging markets, especially in Asia. In particular, Indonesia seems to be the right target for the company. This paper seeks to persuade the company to consider the Indonesian market as the right target due to its favorite business environment defined by a growing economy, a relatively large population and a growing population of the people in the middle-income category. In addition, Indonesia does not have electric cars, which means that Tesla Motors will enjoy a competition-free market once established in the country. The company Tesla Motors has been designing, manufacturing and selling electric cars and powertrains and their components since its incorporation in 2003. With the sale of Roadster models in more than 31 nations in the world, the company achieved a huge benefit in terms of increased sales and corporate performance. In addition, the sale of the Roadster Model in the global market contributed to the expansion of the company in all aspects. Before taking the model to Europe and Asia in 2012, the company had an annual sale of less than 10,000 and only 3,000 employees. However, by January 2014, the sale of the product in the foreign nations had contributed to the expansion of the company in terms of sales and size, achieving more than 30,000 sales per annum and over 6,000 employees. Thus, this is the right time to use Tesla Model S to expand the company in terms of sale, size and profitability. The product Initiated in 2008, Model S has been successfully sold in Europe, Australia, Hong Kong, China, Japan and North America. The model has two battery pack options for more than 420 km per charge, giving customers the opportunity to enjoy using the car for a long distance without recharging. Among other achievements, Model S has won the Motor trend Car of the year 2013 and the World Green Car 2013, which recognizes the model’s ability to transform the motor vehicle industry, especially in “going green”. In addition, the 60D, 85D and P85D motor wheel drives that were released in October 2014 adds to the increasing advantages of the model to the consumers. These variants are set to meet the customer demands in terms of the car speed, efficiency and long life of the battery before recharging. Therefore, the model is set to increase its global sales once introduced in the middle-income nations like Indonesia. The board of directors (audience) This presentation seeks to address the board of directors at tesla Motors Inc. Established in 2003, the board of directors is the top executive body at Tesla Motors Inc. The board comprises of the CEO (Elon Musk), the Chief technical Officer, the chief designer, the chief information officer and the vice presidents in charge of world sales and service, manufacturing, business development, human resources and supply chain. Overall, the team is a dedicated organ that has steered the growth and expansion of the company in all aspects, including the size, number of sales, market size and financial performance. As such, it is expected that the team will listen to this proposal, debate and adopt the idea in order to take the advantage of the unexplored Indonesian market before other companies decide to take their electric