Executive Summary This research paper evaluates the application of CSR by Emirates Airlines. The research is motivated by the need to understand the possible gaps in the company’s CSR strategies, and hence determine the necessary adjustments that the firm should undertake. Emirates Airlines appreciates the importance of operating in a social responsible manner in order to satisfy its internal and external stakeholders. In a bid to achieve long-term business success, the airline must improve its commitment to establishing a balance between its internal and external environments. Therefore, the airline should ensure that it adopts a holistic approach in its CSR. The research paper analyses the various CSR activities and strategies that the organisation has integrated into its social responsible strategic human resource management practices. The paper is organised into a number of sections. A brief company profile, the purpose of the study, and a statement of the research problem are outlined in the introduction section. The literature review section entails a review of the available literature on the application of CSR strategies and activities in organisations while the methodology section outlines the research techniques used in collecting data from the field. Conversely, the analysis section entails an evaluation of the findings obtained from the study. The last section outlines the conclusion and the recommendations that Emirates Airlines should consider in order to improve its CSR strategies. Introduction Emirates Airlines is one of the most successful air travel companies in the United Arabs Emirates (UAE). The firm was established in 1985 and it is owned by the UAE government. The airline’s operations are mainly based at Dubai International Airport, which serves as its hub. It appreciates the significance of developing optimal competitive advantage in order to sustain superior performance. Subsequently, the company has invested a substantial amount of resources in order to attain competitiveness ( Emirates 2014). The airline is focused on continuous improvement of its fleet size and destinations in order to serve the local and international air travel demands. Currently, the company serves over 142 destinations, which is facilitated by over 230 aircrafts. It operates over 3,000 flights per week to over 70 countries. One of the unique characteristics about Emirates Airlines entails its independent operations, as it is not a member of the major global airline alliances, viz. Star Alliance, SkyTeam, and Oneworld. Its independent operation was motivated by the need for optimal flexibility in responding to market changes. However, the airline has entered a number of code-sharing agreements with different global airline companies in order to attain competitive advantage ( Emirates 2014). The airline has established two main divisions, which include Emirates Executive and Emirates SkyCargo. Additionally, the airline offers diverse cabin services such as economy class, business class, and first class. In its quest to provide a high level of customer service, the airline has fitted its aircrafts with diverse in-flight entertainment system. It has adopted the concept of global carrier and competitive pricing as its business model, which has remarkably improved its competitiveness ag