The pull and push strategy Supply chain management is the matrix of the activities involved in the process of a seller availing goods and services to the final consumer (Haag, S., Cummings, M., McCubbrey, D., Pinsonneault, A., & Donovan, R., 2006). It therefore entails all the processes through which raw materials are transformed into useful products and how the products will reach the final consumer. This normally is not an easy task considering the nature of certain products and the geographical distance that may exist between the producer and the buyer. It is these challenges that create the importance of supply chain management as a subject in business. Most organizations therefore regard the concept of supply chain management very highly (Hines, T., 2004). The push and pull strategy is a concept in supply chain management. The seller or the producer of the commodity directs it towards the consumer by ‘pushing’ towards that orientation (Simchi-Levi D.,Kaminsky P., Simchi-levi E., 2007). The consumer on the other hand attracts the commodity being directed to them by ‘pulling’ towards him. The push and pull strategy may also imply the process of interaction between the producer and the consumer through the process of interaction. The interface connecting the push and the pull aspects creates the boundary. Production for sales in this concept is therefore pegged on the given demand and not on sales forecasts. When production is based on demand an organization will be in a position to operate efficiently reducing the costs incurred on wastages on excess supply. The sandwich making company is confronted with a problem of increased demand. It therefore seeks the modalities to cope up with this upsurge. The push and pull strategy can effectively be used as a very important solution to the problem at hand. This is because the push and pull strategy is effective in a demand driven production process such as the case given. On that note, the consumer is already demanding i.e. ‘pulling’ 12,000 items per week. It therefore forces the producer to supply that number of items of that period. This necessitates the sudden increase in the production process by increasing the raw materials. Sandwiches as perishable consumable products will require a very short structured production process so as to minimize the losses. This necessitates a total redesigning of the whole production process with an objective of meeting the demand. The whole process will kick off in procurement of the ingredients used in making the sandwiches. The producers are therefore forced to acquire four times as much ingredient as before. This may not be easy hence adequate provisions must be made. It may involve contracting additional suppliers or engaging bigger ones. The product in question is sandwich which may be required in large numbers at particular times of the day say morning. Therefore the suppliers must be able to supply adequate ingredients to meet strict deadlines and in appropriate numbers. Non perishable items may be procured in very large numbers and stored in the company. The production process will also require a quick fix up to facilitate the production of the large out