Executive summary The business plan is a development of an online grocery store that sells groceries and consumer goods. The mission of the business is to provide fast and reliable delivery of groceries and consumer goods to all the esteemed customers at the comfort of their homes. The goal of the business enterprise is to realize a market share in the UAE through the facilitation of grocery shopping for individuals and the society. The objectives of the business are as follows:   * To establish an online grocery that meets the customers in the United Arab Emirates (UAE).   * Achieve a new market where it will be able to make profits   * Introduce new shopping strategy and become the largest market shareholder   * Meet the consumer demands and satisfactions by delivering the products in time to all customers   * Achieve the organizational goals and objectives as well as making profits.   * Use the internet and social networking sites as well as the mobile phones to market the company’s products   * Create a positive company image and repetition so as to place itself above the par of other competitors.   * Become the leading online grocery store in UAE in a period of six months. The business targets the whole population of United Arab Emirates. The groceries and other consumer goods will be delivered at the customers at comfort of their homes under no extra costs. This would attract large consumer base and make the company have a large market share. The business will capitalize this and provide fast and reliable services that are. The business projects a profit of 250,000 dirhams at the end of the first financial quarter. The projection is low but because of the competition, entry costs and other barriers, this is good start for the business. Introduction The E-Commerce Online grocery would be designed to enable consumers from the United Arab Emirates to make their shopping online with ease, at the click of a button. The products would be delivered to their premises or requested places at no delivery or transport fee but at the same prices as those at the grocery store. Products like groceries, health supplies, pet foods, cleaning products and detergents, among other consumer products, would be provided. Consumers would be able to shop at their convenience and the goods delivered at the comfort of their homes. General Company Description Business concept/Idea The business concept behind the business plan is to provide an online shopping platform to the population of United Arabs Emirates. It would involve selling of groceries and other consumer products and delivering them to the customers upon purchase. The concept is the first of its kind in the region in the sense that customers will not be charged delivery fee. Instead, the products will be delivered at the same price as that of the local grocery stores. The speed, convenience, and fast delivery after shopping online would be used as an advantage to capture a large customer clientele. Mission statement : the mission of the business enterprise is to provide fast and reliable delivery of groceries and consumer goods to all the esteemed customers at the comfort of their homes. Company Goals and Objectives : t