ShantanuT01/DACTYL-Pretraining huggingface dataset:
Market Segments for Mountain Dew Mountain Dew is a unique drink produced and marketed by Pepsi Company. The advertising campaign for Mountain Dew targets consumers in the right market segment. Pepsi is also using the best campaigns in order to attract more customers. The “current strategy seeks to attract more customers in Nebraska and Dakota” (Stanford, 2012, p. 2). The advertising strategy has identified and targeted the right segment. The decision to attract every racially diverse society in New York will make the company’s marketing strategy efficient. The use of people such as Jason Aldean and Lil Wayne continues to support Mountain Dew’s advertising strategy (Stanford, 2012). This discussion explains how Pepsi directs Mountain Dew’s advertising strategy at the best market segment. Mountain Dew is a successful product in the United States. The product also faces competition from Coca Cola’s leading brands such as Diet Coke and Sprite. Pepsi does not differentiate the product from the increasing level of competition. The company does not communicate the strengths and benefits of the product to every customer. The consumers are unaware of the nutrients or minerals contained in the product. The product is not unique in the American market. A better strategy will attract more customers in different locations (Finch, 2012). The strengths of this advertising campaign have made Mountain Dew a successful brand in the U.S. market. Pepsi fails to inform its consumers about the benefits of Mountain Dew. The buyer is also unaware of the nutrients, minerals, and additives contained in this product. The advertising approach also uses different celebrities to target every Latino or African American youth. The success of the company’s marketing strategy depends on the information availed to these customers (Finch, 2012). The strategy informs these consumers about the availability of the product in the market. The best strategy is to ensure every salesperson communicates the product’s benefits to the customers. Proposed Campaign Strategy to Have a Universal Appeal Pepsi’s campaign strategy will attract more Latino and African American consumers. The use of celebrities and communication channels will support the needs of many customers. Pepsi also needs to redesign its marketing plan in order to achieve its goals. Pepsi should retain these celebrities in order to attract more customers. The campaign should also include “videos, newspapers, and radios in order to achieve the targeted marketing goals” (Finch, 2012, p. 65). The campaign should also target individuals from every racial group. The strategy will ensure more consumers purchase the product. Pepsi needs to use better communication channels to fulfill the expectations of every consumer (Finch, 2012). The proposed marketing campaign should begin by focusing on the benefi
Introduction The United Arab Emirates (UAE) is one of the leading economic hubs in the Middle East. Most of the countries in this region are associated with bureaucratic regulations aimed at controlling business, legal, and employment practices. Despite the complexity of this country’s legal system, its structure and legal principles are easy to understand. In the recent past, new laws and provisions influenced by the changes experienced across the world have emerged in this country. Such developments have resulted in more liberal regimes, thereby creating the best environment for doing business. A proper understanding of the UAE’s legal system is something that can empower or make it possible for many individuals to achieve their potential. The research paper presented below gives a detailed analysis of tort law in the UAE. The key areas of discussion include the country’s civil law provisions and the major conditions and damages awarded compensation. The paper concludes by examining the applicability of tort law in the aviation sector. Tort Law in the United Arab Emirates Modern laws have emerged in such a way that they focus on the changing needs of the targeted citizens. The concept of tort has been applied in different jurisdictions to support the effective and applicability of civil law. Bartsch defines tort “as a civil wrong” (65). Such malpractices usually cause property damage or injure different people. Under civil law, tort is a powerful basis or ground for initiating legal proceedings. The main objective is to ensure that victims receive appropriate compensations for injuries or damages suffered. The UAE has managed to develop appropriate regulations and guidelines to support the demands of citizens who get injured or have their property damaged. In order to understand the nature of tort law in this country, it is necessary to begin by analyzing the existing civil law provisions. Civil Law Provisions Islamic and European legal ideologies have informed most of the provisions and laws embraced in the UAE. The country’s civil law is similar to the ones applied in different countries across Europe, including Germany and France. The introduction of commercial and civil codes within the UAE legal justice system is something that has continued to support the needs of many citizens. The outstanding purpose of the existing civil law in this soc
Selection Julius Yego is a Kenyan athlete who participates in throwing the javelin during the Olympics Championship. He was born in1989 within Nandi County, which is a popular region known for presenting long-distance runners. The athlete has not only pursued in the educational studies but also gained interest in athletics after watching videos on successful athletes such as Jan Zelezny. After completing his education, Yego was employed as a policeman in Kenya where he spent much of his time on training to become a competitive javelin thrower. Impact of Change Yego’s eagerness, desires, and passion for participating in this game have contributed to his successful life proceedings in a significant way. It has not only led to his good performance in international games, but also towards meeting his athlete’s objectives. For instance, it has led to his appreciation as one of the best athletes in the world. Additionally, his participation in the javelin has not only led to celebrations in Kenya but also his incorporation in the Orange Commercial Program (Thairu 2014). However, pursuing his desire contributed to the growth of conflict between him and his father. Just like other parents, his father adored education significantly and disregarded the achievements in sports. Therefore, education acted as interference while fighting for his quest to achieve the goals leading to loss of time. Psychological Challenges Yego had experienced many psychological challenges before he succeeded in the field of athletics. For instance, he recalled how his short height and filthy body barred him from taking part in the javelin competition. He also remembered how training was strenuous regarding throwing spears in his preparation for javelin competition (Gittings 2013). Additionally, his biography expounded on the long time he took before taking part in the international competitions since a lot of time was lost in branding him within these games. Additionally, it is evident that no one noticed his skills and potentials initially, which led to late nurturing of the skills. In this regard, Yego portrayed anxiety in the competition field since he was associated with failure derived from the lack of skills and poor training. Yego’s competitors had extensive training and support from their respective couches before coming to the competition platform, which created a gap that was sealed later through the personal urge towards prosperity (Kenyan Sportspeople, 2010). Coping Strategies As a profession, athletics is associated with practice and feedbacks. Extensive training and feedbacks on the rate of improvements also contribute significantly to the success of the athletes. Unfortunately,
Belly dance is one of the most ancient and mysterious forms of dance art. Its beauty and unique charm have always attracted eastern culture. According to RaqsSharqiSociety, belly dance “has deep traditional roots and modern forms of the express. It is believed that the basis of belly dancing was ancient ritual dances that carried a sacred meaning. The dance emphasizes the individuality of a woman, it is believed that each dancer puts a story into the dance – from the rituals of birth to the dances of the priests of the Goddess (Deagon, 3). Over the long history, many peoples have contributed to the creation of this type of dance. For example, the initially varied and rich Egyptian dance was supplemented by dancers from India. The close neighbors of the Egyptians also influenced: Persians, Syrians the Gypsy nomads, whose folklore dances have been combined with Indian, Arab, Jewish, and Spanish traditions for centuries, made their contribution to Europe. Dance captured the countries of the Balkan Peninsula and acquired new features, becoming truly international. However, this art form is not only a spectacular performance that brings aesthetic pleasure but also an important activity for maintaining health. First, belly dancing strengthens back muscles, so belly dancers are less likely to have back pain (Dallal and Harris 14). Secondly, in the process of belly dancing, blood circulation increases, which has a particularly beneficial effect on the pelvic organs. Strengthening the muscles of the back and thoracic region allows maintaining the waist, and aerobic movement saturates the body with oxygen. As a result, belly dancing is a rewarding activity and an art form that has a long tradition for many people. Works Cited “Belly Dance.” RaqsSharqiSociety, Web. Dallal, Tamalyn, and Richard Harris. Belly Dancing for Fitness: The Ultimate Dance Workout that Unleashes your Creative Spirit . Ulysses Press, 2004. Deagon, Andrea. “In search of the origins of dance: Real history or fragments of ourselves.” Habibi: a Journal for Lovers of Middle Eastern Dance and Arts , vol. 17, no. 1, 1998, pp. 20-21.
Introduction The world is increasingly changing into a state of multi polarity due to the emergence of new economic powers particularly the BRIC. BRIC is a symbol that is used in reference to Brazil, Russia, India and China which are considered to be newly emerging economies or emerging markets and are at the level of newly advanced economic development. These symbols are used as a symbol of paradigm shift in the global economic power from the G7 economic group (Renard, 2009). The rate of economic growth in the BRIC countries will supersede that of the developed countries eventually. The global influence of the G7 is slowly diminishing due to the constant rise of the BRIC. Whereas China and India are the fastest growing economies among the BRIC, Brazil and Russia are the least emergent economies in the BRIC (Renard, 2009). The BRIC countries account for approximately 42% of the world’s population and 26% of the world’s Gross Domestic Product (GDP). They experience growth in all sectors from retail and agriculture to manufacturing. Consequently, BRIC have a total land area of 29% (Economy Watch, 2011). Characteristics of India and China These countries have a larger population of middle class with great purchasing power parity hence a boosting demand. They both have the largest number of working population and they experience the fastest growing economy in the world. To open up their economies, India and China have reduced their regulatory and legislative burden of operating businesses particularly in the retail sector (Mangalorkar, Kuppuswamy, Groeber, n.d.). These two countries have maintained their stable economic growth from the 1990s. The only disparity between these two countries is that the economic growth rate of China is higher while on the other hand the economic stability of India is high (Mizuho Research Institute, 2006). Between the year 2002 and 2008, the economic growth rate of China was 10% while that of India grew at 8%. Strengths and Weaknesses of China and India Among the strengths of China and India are that they have a lot of agricultural and mineral resources, also their commodity markets is expanding. India’s economic policies are considered stable in the world, its robust economy enabled India to weather the storm of the global financial crises. This has been associated with its rigid banking policies and minimum bureaucratic crisis and its protectionist policies. The disconnectedness of India’s state dominated financial system with the foreign market proved instrumental in the global financial crisis (Molano, 2009). China and India allow the influx of cheap goods form the OECD countries; these have enabled them to pin down inflation and interest rates and hence opening up their domestic markets for western countries. China in particular have placed emphasis on exporting their goods cheaply thus placing competitive pressures on the manufacturers in higher cost OECD. India on the other hand has posed ch
Self-efficacy is a theoretical measure of an individual’ belief that he or she can attain certain goals and handle certain tasks (Cervone & Pervin, 2013). It is important in every aspect of human conduct and endeavor. Self-efficacy determines the beliefs and expectancies of an individual in the control of situations and circumstances. It affects human function in several fields including motivation, health behaviors, academic achievement, and choices (Phan, 2012). It determines how individuals approach tasks, challenges, goals, and other life situations. Factors that affect self-efficacy include social persuasion, physiological factors, and experience (Cervone & Pervin, 2013). Individuals with high self-efficacy have positive approaches towards problems and challenges. They view them as things that should be mastered rather than shunned. People with high self-efficacy believe that they can perform well and succeed. Moreover, they have high expectations of their potential and they rarely think of failure because they believe in their potential (Machumu, 2011). The expectancy theory states that an individual choose to act in a certain way or to make a certain decision because of the outcomes they expect to achieve. People choose certain behavior s based on the desirability of expected results (Cervone & Pervin, 2013). The theory is based on use of mental processes to make decisions. According to Bandura, there are fo
A big international tattoo event under the title ‘No Limits’ took place in New York City from April 5 till April 7, 2019. The venue chosen for this convention was Resorts World Casino in Jamaica, New York (“No limits tattoo expo New York 2019,” 2019). It was organized and presented by the United Ink Productions. The event planners invited more than 250 tattoo masters from different countries of the world to work during the convention. Also, many vendors and tattoo-related necessities suppliers gathered in New York at the beginning of April to impress the visitors (“No limits tattoo expo New York 2019,” 2019). Besides the opportunities to make a tattoo, the people who attended ‘No Limits’ could participate in body art presentations, enjoy live shows, listen to good music, and buy different products from the tattoo industry. This was my first time visiting a tattoo convention, and I was impressed by the scope of the events and the diversity of available entertainment. I believe that tattoo making is art, and it was proven by the work of the many masters I saw at little workshops installed all over the venue. One could get any kind of tattoo instantly; moreover, there were exhibitions of multiple impressive works of some renowned masters from around the globe. The diversity of colors, styles, and techniques was astonishing. However, there were many people in queues waiting for a tattoo to be made, which was inconvenient. I like tattoos and would have got one at No Limits International Tattoo Expo, but the prices were too high, so it did not seem reasonable. Many shows were organized within the convention. All of them were united by the theme of tattoo making and body modification. As it was stated by the planners, the casino where the event took place was a good location for a convention of such kind because hundreds of people could easily walk inside and enjoy the performances. The age restriction at ‘No Limits’ forbade children under 18 years old from attending, and I did not see any minors around. Also, there were many beginners in this industry who could use this event as a master class or buy some products which were available from numerous suppliers participating in the convention. Another interesting feature of the event is that it was not limited to tattooing only. For those who were either afraid or had other limitations to enjoying tattoo making, body art entertainment was available. Many visitors participated and had their bodies brightly decorated. However, even for spectators, it was very interesting to observe the works of masters in this industry. Some pieces were very realistic and impressed me with the level of expertise the masters possessed. High-quality audio equipment and good energetic music that was playing both live on stage and from records added m
Introduction In the modern times, a hot debate has emanated on colonialism and post colonialism and what they stand for. It is an area that has attracted so many writers with a lot of criticism based on different opinions. In their poetry, Judith Wright and Bhatt explicitly bring out post colonialism and modernism as major themes albeit in different ways. This has been achieved through their use of discourses on rhetoric questions, imagery and metaphor (Bery and Murray 2000). The two writers embrace irony and symbolism to forward their discussions concerning the oppression brought about by the colonialists on the natives. This paper is a review of the these two poems; Judith Wright’s Two Dreamtimes and Sujata Bhatt’s A different History where it is going to primarily compare and criticize sentiments postulated by the poets in their literary work. Central Themes in the Two Poems In her poem Two Dreamtimes , Judith Wright presents the Aborigines as poetic symbols to represent the entire historical oppression and injustice that instilled fear and guilt. Judith’s observation concerning the aggression and instability of the Aboriginal post conquest past extends to stand for the entire human race. On post colonialism, Judith Wight talks of how both the whites and the black natives have lost in terms of culture and property then she proposes forgiveness and unity of the two groups as the only solution tom their problems (Wright 2002). On the other hand, Sujata Bhatt in her poem A different History, talks of the environment and cultural degradation that is rampant in the modern post colonial era. She also elaborates on political oppression meted against the once colonized nations by their former colonial masters (Bhatt 1995). Sujata symbolically uses India to represent all those countries that are still experiencing these effects of post colonial oppression. Both writers have dwelt so much on emphasizing the importance of culture as a sense of belonging. Judith Wright shows how the whites looked upon the blacks as minorities and never wanted to associate themselves with the black race. From her poem, we see the persona explaining how his parents warned him not to play with the black children. The white settlers grabbed all that belonged to the native Aborigines and left them piteous without anything to cling on. However, with time, the two groups ended up loosing to their colonial masters due to their disunity. Sujata talks of the oppression directed towards the minorities and how everything had become oppressive in all dimensions. She admires the native Indian culture. This meant to arouse a sense of belonging and also show how much is lost when a country loses its cultural background due to modernism and post colonialism. Both writers embrace culture as an important aspect of every community and individual. They have also vividly shown how modernism has brought about multiculturalism and erosion of cultures (McLeod 2000). The two poems pose intellectual questions to the reader and stimulate critical thinking and analysis of the entire theme of post colonialism and modernism. Criticism of the Two Poems From her wor
Introduction Professional development in any social career is very significant among individuals, since it catalyzes the achievement of anticipated goals and objectives. Before starting this module, I only perceived my active nature being one of my useful techniques for exploring new things with limited research. Since I enrolled in this module, I have sequentially understood how important an individual should always reflect his actions to enhance sustained personal and professional development (Gillie 2005: 141). Particularly, I have realized a great potential in me for development of potential enthusiasm and open minded in problem solving processes through brainstorming. However, I have realized how ineffective my learning style is, since I have not been able to plan for my career. Throughout the module, I have been able to learn how to deal with other people efficiently, while upholding my personal development through self actualization. I have come to understand that, it is very important for a professional to continue assessing his/her skills regularly in order to make appropriate adjustments whenever necessary so as to enhance competence and maintain high performance in his area of specialization (Samantha 2005: 69). Analysis of Learning Since I have been an activist in learning, it has always been encountering various challenges in planning for my careers. As I have noticed, this module has really helped me to pay attention for my professional skills by focusing on my behavior in order to develop the best skills out me (Schon 1999: 79). Particularly, I have had been special interest in managerial career though I had not reflected on it much. At the initial stages of learning in this module, I could not figure out how demanding and committing professional development is, until I realized how it requires personal commitment and devotion to develop the anticipated skills in an individual (Barsade 2002: 651). After several lessons in this module, I have come to understand my weaknesses and how I should commit myself to get rid of them for sake of my future career. Particularly, I have come to understand how high emotional intelligence reinforced with reasonable cognitive intelligence is useful in controlling team work (Baud 2000: 263). After completing this module, I have come to understand how I have strong skills to deal with team work, as I have always been considering the feelings of other people a lot. Being an activist, I have come to realize how inevitable conflicts are between me and my colleagues. As learned in this module, effective management of conflicts requires high degree of emotional intelligence, which I have identified in me (Whetton & Cameron 2007: 35). As it has come to my recognition, I arouse a lot of attention among my peers when I speak. This module has shown me that, I posses remarkable personal leadership skills (Baker 2000: 123). More so, this module has really he