Introduction Facebook Inc. is one of the largest companies in the industry of social networking and contains a variety of other subsidiaries related to the internet and technological solutions. Despite the relatively long lifespan of its primary product (the Facebook social network), it is unlikely that the company would be able to sustain itself in the long-term if it did not diversify. The various business-level strategies and corporate-level strategies that the company employs are designed to keep its main product fully featured while exploring other avenues of operation. This paper will provide an overview of the business and corporate-level strategies of Facebook Inc., as well as an analysis of the competitive environment in the market. Business-Level Strategies The primary business-level strategy of Facebook Inc. is in its focus on its social network Facebook. It is perhaps one of the longest-running social networks in the world, and its user base contains more than two billion active users who use the site on a monthly basis. It is the strongest asset of the company, and the majority of its efforts are directed on monetizing the user base and enhancing user experience to attract more new users. Some of the strategies on this level include the use of information that the users of Facebook provide to the company as a way to deliver targeted advertisements to their profile pages. Usually, Facebook allows companies to buy advertising spaces directed at very specific demographics. A client who is seeking advertising opportunities is able to market its products to a specific sex, age group, country, and even towns if the advertisement is designed to be local. Facebook also sells user information to advertisers wholesale whenever social networking advertisements are not a viable choice (Skeggs & Yuill, 2016). These types of monetization may be highly invasive in their nature, as previously, the company experienced multiple lawsuits and complaints after unethical use of the platform to gain profit. Profiles of users who passed away were used for advertising products, advertisements themselves were not clearly marked, and in general, the user experience suffered from aggressive monetization. However, the company was able to maintain its status by focusing on improving the user experience in a continuous fashion. Every year, Facebook Inc. attempts to rejuvenate its social network with new features, improved interface, and many other aspects. While the majority of the features only appease the existing user base, some more successful ones are extremely effective in attracting both users and businesses to the platform. In recent years, Facebook Video became a very popular feature that caused a multitude of online publications to either pivot to video content or at least included an active presence on the Facebook platform. Earlier, mobile integration through smartphones caused a similar effect, with millions of new users joining the network or becoming more active users than they were previously. When such a project is successful, the company becomes more attractive to advertisers, and the advertisement strategy is put to use once more (Skeggs & Yuill, 2016). In 2017, the company began to be more cautious of its promotional tools due to a major conspiracy case in which the platform was used by Russian cyber agencies to destabilize the election and affect