Introduction Every era and certain epoch have its aesthetic coherence. Looking at some object or remembering certain event, we can identify to which period of time it belongs. Moreover, we can even describe some features of this period. In order to study history, scientist gather data and memoires, but the best “source of information” for all historians is the artifact from the defined era or epoch. In this paper, we are going to provide a critical of evidence and the temperament of the time period through the analysis of the artifacts from this period. The period of time under study is the 1980’s and the artifacts taken are the sneakers, power dressing and Hubba Bubba. According to Roy Shuker: “Early 1980’s were an international phenomenon. Subculture styles developed naturally out of their immediate context, reworking commercial popular culture into a subculture which reflected and made sense of their structural social location. (176). This period is characterized by rise of new fashion industry, computer games, fast food and TV shows. The cult of “rich and famous” experienced a fast rise, and later a quick fall. In the early 1980’s, labels were extremely important. A new generation was obsessed with video games, sports (aerobics is the most famous), and numerous “talk shows” discussing the everyday problems. Youth subcultures were also fast developing. One of the most popular was the hip-hop culture which has its traces nowadays as well. The young people expressed their attitudes through their behavior, clothes and communication. The things that were the most important to them can be considered the artifacts which “preserve” the mood of the 80’s and serve great “information” about the popular culture of 1980’s. Research of the Sneakers, Power Dressing and Hubba Bubba According to the dictionary, “an artifact may be defined as an object that has been intentionally made or produced for a certain purpose” (Hilpinen n. p.). As it has already been mentioned, artifacts are the best “informants” about the character of the time of their production. Analyzing the artifacts, scientists study their function and usage. Sociologists need artifacts to learn about the characteristics of the society and issues that define a certain era, “the cultural artifacts were seen as objects in which they could see their central values held and reflected” (Shuker 176). Such artifacts as sneakers, power dressing and Hubba Bubba gum are united by one idea: they characterize a new way of thinking, lifestyle and behavior of people of the period, and they are “unconscious and unintentional conveyors of attitudes, values and beliefs. They moved people to act in a culturally appropriate manner” (Cunningham and Lab 6). The sneakers became very popular in the 1980’s: “Sneakers were so popular (and necessary) and the price so high that the Los Angeles Police Department accused shoe companies of cashing in on the easy drug money picked up by inner city kids”. (“American Cultural History”). The reason for the popularity of this kind of shoes was the rise of the popularity of sports. These shoes were the best decision for those who were into sport activities. Though they were very expensive, they were very comfortable comparing to other sport shoes. They dictated new clothes, new style new behavior. Young people adored sneakers and