Introduction Tobacco is one of the plants relied upon by a majority of farmers in making their livelihoods. Its proceeds are channeled into other investments that aim at improving the standards of living. Banning its usage in public means that the product will be less consumed, leading to losses for producers and reduced income for both manufacturers and the government. Prohibiting the utilization of the product in public is not safe for the economy. Any form of control is suicidal to free market economy. Government revenues rely partly on taxation of tobacco and at the same time, the sector accommodates a number of individuals who would otherwise be jobless. Because of huge incomes generated from the product and the role it plays in national economic development, the bill prohibiting its use in public should never be allowed to see the day. Strategies Strategies are broad statements of action to be employed to attain the aims. Strategies for this plan will describe how, in concept, the goals are to be realized. The set strategies will provide guidelines and themes for general endeavors to persuade various stakeholders to reject the bill. The strategies will be aiming at short and long term goals. The basis at which the strategies are set is determined by the nature of the campaign and the audience. Long-term strategies for this plan will be to come up with a national publicity campaign that will try to contain the influence of the bill seeking to cut down the use of tobacco. For this case, the public relations officer develops key themes that will be driving the plan. Short term strategies for this campaign pertains to matching various element suggestions to magazines, coming up with a sequence of media discharges, kick starting the plan with a national media conference and finally launch a new website. The persuasive strategy, which is a long-term strategy, for this plan will be to alter the present outlooks, develop the accessible ones, or crystallize the hidden viewpoints. Public Relations and Communications theory People do not robotically concentrate on every communication that is being broadcast to them, especially nowadays when there are numerous messages as illustrated by Harrison. [1] The valuable style that will enable this plan have specific aim is the exploitation of medium and application of gratification theory of communication. The foundation of the theory is that the messaging procedure is interactive. The addressees are dynamic and choose messages that are expected to be constructive and/or pleasing in various means. In manipulating this plan and selecting communication medium, Grunig and Hunt’s theory of active and passive audiences is taken into consideration. [2] Usually, billboards reach submissive addressees, radio broadcasting and TV broadcast, placards, attractive catchphrases, spectacular cinemas, bumper markers, and exceptional entertainment proceedings. These techniques do not need much of participation or attentiveness on the part of the addressees. Flyers, exhaustive journal articles, PowerPoint staging, DVDs, symposiums and, progressively, the Internet, are to be employed for lively information searching publics. Unreceptive addressees are at the underst