Executive Summary Wind energy is certainly the most effective upcoming source of energy globally. BP energy is one of the energy companies that have moved on to pursue this area. The purpose of this business report is to evaluate the economic feasibility of wind energy and market performance in the next five years. This will be done through the analysis of the latest advancements in transmission technology, turbine technology and the policy condition. Developments in transmission and turbine technology seem to be very promising as it will enhance the effectiveness and accuracy in the production of wind energy. With the execution of the newly discovered transmission technologies there will be great possibilities of introducing electricity produced from wind into market segments that have not yet been tapped. The condition of the policies being embraced becomes another key area where consideration is required. This will be vital especially in the process of formulating the terms and strategies through which this form of energy will successfully compete with other conventional types of electricity production which are already in the market. Introduction Since its discovery, wind energy has been targeted by many investors in the global markets. This form of energy has become of great interest to governments, potential capitalists and the public in general. The realization of the great investment potential and security from wind power or energy led to the growth of this sector. Nonetheless, investors in this industry have been faced by many short and lasting challenges and problems. The energy department in the U.S. has been able to discover and point a number of challenges and problems in the development of wind energy. These challenges include the perception of peril, limitation of grid and transmission, lowered competition in the wind energy market, lack of transmission infrastructure, the use of low-speed wind location, ecological policy, regulatory policy and opinions by the public in general (Johnson, Whitington and Scholes, 2010). From an investor’s standpoint, wind energy is itself viewed as too expensive. The marginal price of wind power is basically very competitive with the most current conformist technologies. However, the fixed price of developing the technology of this form of energy is also too high and inconsiderable for many investors. If the costs associated with the production process of wind energy are reduced, people will be able to use it at a higher competitive rate. Formulation of necessary policies will help in reducing the price of turbines by promotion of innovation and facilitating stability in market demand. Findings Fundamentals of Wind Energy Technologies The significance of wind velocity Kinetic energy found in wind can be tapped using wind turbines and changed into motorized energy. Electricity is generated from the motorized energy using generators. In simpler terms, wind turbines operate and function like a fan working backwards. Intermittence The variation of wind velocity has system-wide impact for the electricity production industry. The velocity of wind can increase or decrease by a number of factors very quickly. Every time this occurs, production from a ‘wind carpet’ – that is, the overall number of turbin