Project Summary The project aims at creating a mobile health promotion unit (MHPU) that is designed to spread awareness about the dangers of heart disease and provide preventative care to patients with limited access to healthcare. The proposed name of the MHPU is “Hearty Bus” due to the central features of the vehicle. It is a non-profit endeavor that aims to provide healthcare services in rural areas to people with decreased mobility, low level of income, and age 65 or older in partnership with American Heart Association (AHA). The goals are to increase awareness about heart disease, improve access to preventative care and patient education, and enhance the availability of acute care services. The determined objectives are to find financial support, develop a comprehensive marketing campaign, and create an effective prevention and education programs. In short, “Hearty Bus” is expected to become an efficient way of improving population health status. The project is designed to last for a year starting on July 1, 2019, and closing on July 1, 2020. The preparation stage will last until January 14, 2020, and will include building a project team, developing a business plan, registering an LLC, getting appropriate financial support, setting up the MHPU, and hiring staff. During the implementation stage, the vehicle will provide services in different locations according to the elaborated schedule. The overall cost is expected to be around $1,300,000, and the staff will consist of a project manager, an operations manager, a finance manager, an HR manager, four registered nurses, and two drivers. The project’s feasibility is ensured by the partnership with AHA since it will provide significant financial and administrative support throughout the execution of the project. Major Challenges The project is expected to face some typical and unique challenges due to its critical characteristics. According to Livesey (2016), one of the most frequent problems that a project manager (PM) may meet lies in building a cohesive team. Indeed, PMs often have limited time for building an efficient team with little possibility to test the skills of key team members. Moreover, the temporality of the endeavor hampers the development of positive relationships and shared values and norms (Livesey, 2016). The proposed project is not an exception since the schedule allows only two weeks for the initial team setup and two months for hiring and training other team members. One of the ways to overcome the problem is to use team building techniques designed and shared by experienced PMs. Another challenge that is typical for non-profit projects is acquiring sufficient funding. Since the project is not expected to earn any money, the only thing that may be offered to the investors is advertising. Even though “Hearty Bus” will work with AHA, which is expected to become the primary sponsor, the financial question may also become a problem for the project team. The situation will depend on the negotiations with the potential investors in August-September, 2019. The key to prevent financial issues is utilizing the experience of similar endeavors and closely following the AHA guidelines to avoid losing the partnership. Even though the project is not exclusive in its nature and the methods of attracting finances have