Abstract The progress of mankind and the fast development of modern technology are the processes that have a great impact on the development of the whole of mankind. One of the latest achievements of technological progress is the 3-dimensional cinema, and this is exactly the topic of the current research. This term, shortly 3D, is used to define the cinema, or any other kind of visual presentation, which is produced by means of using opposed cameras for filming together with the mirrors positioned at the angle of 90° and directed at the image filmed. It creates the illusion of deep sight and the so-called presence of the viewer at the events he or she sees on the screen. Since 3D technology has brought a lot of new things to the cinema, it is considered to be the revolutionary step in technology development and the third era in the development of cinematography after silent cinema and 2D films. The current dissertation focused on the issues of 3D cinema development worldwide with the special emphasis put on the situation in Ireland. The author tried to consider the development of 3D in Ireland, see if Ireland is ready for the overall implementation of 3D and examine the impact of mass media upon the popularization in Ireland and worldwide. The interviews with famous film directors, officials of movie-producing companies and ordinary film fans, alongside the data obtained from the profound study of the great amount of literature on the topic and theoretical framework constituted by needle and bullet theories, gave considerable information for the work and allowed the author to state that the development of the 3D technology is the future of cinema in the world. The research also allowed to state that mass media play a great role in the development of 3D in all countries and are a powerful force in the promotion of this achievement of human thought. Introduction General History of mankind is the history of incredible openings, discoveries and inventions. Needless to say, only the recent centuries are to be considered the most productive times in this respect. What can not be doubted is the fact that during the whole history of its existence mankind achieved a little part of what it achieved during the 19 th – 20 th century. At this period, the development of human thought acquired the fastest speed and the lives of people started changing drastically. One of the greatest inventions of mankind in the 19 th century was the invention of cinema, although it was not paid so much attention to at the time of its invention. Industry possessed the minds of all inventors and all their activities were aimed at industrial-technological development, but already at the beginning of the 20 th century, cinema became an integral part of people’s lives and it became impossible to imagine the world culture without cinema. In this respect, the invention of the 3D cinema takes a special place, as far as it marked the next, and special, stage in the development of cinema and technology on the whole (Freedman, 1998). Although a lot of scientists and cinema historians claim that the appearance of the 3D cinema should be referred to at the end of the 19 th century, it is obvious that