Introduction The purpose of this paper is to develop an export strategy for the board of directors of Albaco Shoes Ltd. Albaco is a leading manufacturer and distributor of footwear in Albania. Thus, the export strategy is expected to enable it to export its products to Norway. SWOT analysis will be used to assess the company’s ability to export to Norway. In addition, Porter’s five forces framework will be used to assess the suitability of Norway as an export destination. Brief Synopsis of the Issue Globalisation continues to enhance trade between countries through economic liberalisation policies. Norway and Albania have focused on liberalising their economies through removal of tariff and non-tariff barriers to trade. This helps the countries to create jobs and increase the growth rate of their economies (Carbaugh 2012, p. 67). Albania signed a free trade agreement with the European Free Trade Association (EFTA) in 2009 (AIDA 2014). Since Norway is a member of the EFTA, Albaco can access its market without facing entry barriers such as high import taxes. Norway is a developed country with a high per capita GDP, whereas Albania is a developing country (IMF 2014). However, Albania has an absolute advantage in producing footwear because it can access cheap labour and raw materials (Buxey 2013, pp. 100-133). By contrast, over 50% of footwear products in Norway are imported from other countries. Thus, exporting to Norway is a huge growth opportunity that will enable Albaco to increase its revenue and share of the global market. Recommendations The company should consider the following strategies to export its products. First, it should adopt the direct exporting strategy by collaborating with independent distributors in Norway to sell its products. This strategy will reduce Alaco’s operating costs since activities such as marketing will be shifted to distributors (Hamilton & Webster 2012, p. 117). Second, the company should focus on product adaptation. Generally, product adaptation involves aligning product features to the needs of the export market (Brooks & Wilkinson 2010, p. 121). Thus, it will enable Albaco to overcome socio-cultural issues such as varying tastes and preferences in Norway. Finally, Albaco should implement a cost leadership strategy in order to improve its competitiveness in Norway (Daniels, Radeaugh & Sullivan 2012, pp. 20-150). Specifically, the company should focus on reducing its production costs to avoid high retail prices for its products in Norway. Background: SWOT Analysis Albaco’s main strength is its ability to produce footwear products at a low cost. In addition, the company has spare capacity and a talented workforce. Thus, it can fulfill orders within a short time lead. The company also has a strong brand image that is known for unparalleled quality and reliability. The main weakness of the company is its lack of adequate knowledge about the dynamics of the Norwegian market. Lack of market intelligence will limit the company’s ability to develop products that meet customers’ expectations. Moreover, Albaco has a narrow product line, which is likely to have a negative effect on its sales in Norway. High competition is the main threat to the company’s success in Norway. Albaco’s products will not penetrate the m