Executive Summary This paper is a comprehensive marketing plan for a new product in the market. The marketing plan aims to market the Halal diet. This diet is being introduced in the market for a different reason – diet for aiding in weight loss though it captures other consumption needs. All the steps that are followed in market planning have been captured in this plan. The first part of this plan gives a clear description of the diet and an overview of the diet and the potential market. Under this part, a market situational analysis has been highlighted. Also, the SWOT analysis of the diet has been highlighted in this section. Critical issues surrounding the marketing of the diet have also been outlined. The second section of this diet has brought out the marketing strategy, which will be used to conduct marketing. The marketing mission accompanied by the real objectives of this marketing mission has also been discussed. Also, the financial objectives have been discussed. The target market, which is an indispensable component of marketing, has been discussed in this section of the plan. The third section has tackled the sensitive market planning activities. The market positioning plan has been discussed. Other marketing activities that have been discussed under this section include the marketing mix model of market planning, and its applicability in this plan. In addition, the marketing research and how it will be conducted has been discussed. This includes the methods and tools of market research that will be used. The last section of this plan discusses marketing control and its applicability; market implementation; the organization of marketing activities; and the contingency planning in marketing, which highlights the potential risks in marketing and alternative measures to mitigate these risks. Halal Diet Marketing Plan – Final Draft Controls Controls are extremely crucial for people or firms that are engaged in designing or developing a marketing plan for their products. To ensure efficient marketing control systems for any marketer, there is the need for adequate preparation and focus which calls for a deep look into all segments of marketing (Pride & Ferrell, 2011). The people responsible for marketing will have to ensure effective control of marketing so as to achieve the objectives of marketing and the general objectives of a business. Marketing control is in itself a process that includes a number of steps or actions that must be hid to. They include the establishment of the standards of performance, evaluation of actual performance, and the reduction of the differences between the desired and the actual performance. Marketing cannot be based on wishful thinking but on results (Ferrell & Hartline, 2011). For the Halal Diet Marketing plan, marketing control is an essential element of marketing that has been considered. This marketing plan has adopted effective marketing control strategies to enable the firm to realize the set business goals. The marketing control techniques that will be adopted include marketing research, sales quotas and test marketing. Marketing research will be an extremely beneficial tool. Being a forward control to