Introduction Yahoo is a cosmopolitan American brand that has its head offices in both Sunnyvale and California, in the US. Yahoo has recognition in its products and services that include Yahoo Groups, video distribution, fantasy sports, advertising, Yahoo Mail, Yahoo Answers just to mention, but a few. In 1994 January, David Filo and Jerry Yang came up with a website by the name “Jerry and David’s Guide to the World Wide Web”, which acted as an information bank of the other websites. Its formation was in a chain of command, rather than a searchable record of pages. It later changed its name to Yahoo, in April the same year. Yahoo.com field arose in 18 January 1995. Just like many web directories and search engines, Yahoo expanded to become a web portal. Yahoo also got many high-profile achievements. Its stock cost rose remarkably rapidly throughout the dotcom bubble (Cardoso, & Sheth, 2006, pp. 3-15). On January 3, 2000, its stock shut at the highest peak of $118.75 per share. Nonetheless, subsequent to the dotcom bubble rupture, it dropped to the lowest point of $8.11. Contemporarily, approximately 700 million people use Yahoo websites each month. The Company declares that it draws over half of a billion customers each month in above thirty different languages. Consulting firm Following Thompsons meeting some firms, he engaged Boston Consulting Group in assisting Yahoo on development of schemes and assisting decide the finest course for the progress of the company. Boston Consulting Group, Inc. offers administration-consulting services (Fain, & Pedersen, 2006, pp. 12-13). Thompson, who aggressively took up the reins of supremacy at the company, led a fantastic deal of the thrust for rapid change. Overview Yahoo started making use of Google for search outcomes in 2000. In the course of just four years, Yahoo came up with its search expertise. In the year 2007, this company came up with a mail service that is similar to Gmail of the Google. In January 2009, Carol Bartz reinstated cofounder Jerry Yang (Rose, 2006, pp. 797-799). On Fortune 500 record, Yahoo ranking advanced in 2010, rising to 343rd position when judged against 345th in year 2009. This owed to its revenue and profits increase. The company’s chairperson Roy Bostock detached Carol Bartz from her rank and Tim Morse took up the role of the Interim CEO of Yahoo Company in 2011. Following Scott Thompson becoming the CEO of Yahoo Company in 2012, many tales unfolded concerning massive redundancies. On April 2012, the company made known a reduction of two thousand posts or approximately 14% of its 14,100 workforce. This slash, as anticipated, will bank about $375 million yearly, once layoffs are through by the closure of 2012. Yahoo announced through the press on 13 May 2012 that Thompson no longer was with Yahoo, and would immediately on an interim ground be replaced by Ross Levinsohn, lately allotted head of Yahoo’s fresh Media group (Thomas, & Sheth, 2011, pp. 1285-1288). Products and services Yahoo controls the web portal that offers content like entertainment, sports information, and the latest news (Cardoso, & Sheth, 2006, pp. 16-23). Yahoo Company as well offers its customers admittance to services like Yahoo Maps, Yahoo Mail, Yahoo Finance,