Introduction Jimenez & San (2009) carried out an enriched study pertaining “The role of country-of- origin, ethnocentrism and animosity in promoting consumer trust: The moderating role of familiarity.” This study was fundamentally aimed at coming up with a multidisciplinary model that elaborates matters relating to a country of origin(COO).The study deeply looks at these issues so as to provide an empirical evidence how psychological variables relate with trust(Jimenez & San (2009). Upon analyzing the article at close quarters, it shows that nearly all literatures used in the study are recent. Due to the fact that the literatures used are extensive and on the same note covering an extensive period before narrowing to the current period, consequently the study is also wide in nature. This study gives managers vital knowledge to use the positive aspects of the study to benefit both from current and future market conditions. Under the Accounting, Organizations and Society this article was reviewed in 2006. The article’s research problem The study article addresses the problem of research by developing a problem. In this study, the researcher formulates the problem of examining the role of country of origin, ethnocentrism and animosity in promoting consumer trust. Data analysis and collection Data analysis in this study used LISREL equation modeler to develop the relationship between different variables. For higher level of comprehension, the researchers were able to tabulate the results. The findings have been elaborated on in a more open way by pointing out the findings and results (Wodak&Myer, 2009). This analysis achieves uni-dimensionality of the variables by making use of explorative analysis. The study was carried out in Spain and the researchers have discussed on the relationship between explanatory variables and psychological variables in this area of study. Looking at the nature of the article, the author has fully organized his article into clear sections such as introduction, discussion, hypotheses, data analysis, discussion of findings, and conclusion. Results and discussion The paper clearly demonstrates a discussion of the findings. In the study article, the author illustrates the results in a tabular and theoretical manner in order to make a clear view of the outcome. Quite a good number of variances were made as a step to make comparisons between organizations exhibiting control and a dominant type. The main agenda of this study was to make sure that an understanding was reached at pertaining performance appraisals of top managers and the firm’s culture. Both practical and theoretical observations can be derived from the study. From the practical point of view culture is a major point influencing nearly all interactions and relations the organization is engaged in. What was more interesting was that the article reveals the importance of cultural orientations in establishing proper and viable performance appraisal mechanisms. Therefore, the role of cultural attributes in shaping the manner in which organizations perform serves as an innate significance of this article. It furthers the managerial knowledge in establishing better organizational c