Positioning Of the Product Cuervos Tequila is a popular tequila brand that is popular in Mexico and North America. The first step in advertising this product will be to position it in the market based on the nature of target consumers. It means that the first step of positioning this product will be to understand the nature of the target market in terms of their age bracket, social class, and what they are looking for every time they purchase tequila. The target market for this product will include all adults of drinking age from different social classes who are looking for a unique experience in tequila. After understanding the target market, then the marketing team will develop the most appropriate way to position the product. Cuervos Tequila brand will be positioned as a refreshing and healthy. It is important to note that the brand has other sub-brands that target specific target markets based on demographic factors such as social class, age, and even race. At this stage, Cuervos Tequila will be considered the parent brand. When positioning the brand, it will be very critical to appreciate that the target population is highly diversified based on their social status, age, race, or any other relevant demographical factors that could be used to define the market. The marketer must find something that is appealing to all within this wider market. Two things were identified and used in positioning the brand. Anyone who consumes tequila wants something refreshing. The second common factor is the need for a healthy product that does not pose any health risks to consumers. People are currently very concerned about their health and prefer products that do not put them at risk of contracting diseases. The researcher combined these two concepts to come up with a powerful positioning for the brand. Creating a specific activity Tequila as a product is specifically used to refresh the mind and to achieve happiness even in the face of difficulties that one has to go through. The product is very popular among people who are celebrating. However, it can also be taken on non-celebratory occasions to create happiness among consumers. Many people use tequila as a way of lessening their mental burden when facing trying moments in their lives. The product gives its consumer a reprieve from the stressors in life, making it easy for one to think about a way out without the mind being clouded by the current unpleasant events. The marketing team may need to determine what to mix to sell the product in the market. Based on its use, especially as a product meant for celebration, the product may sell well alongside food products. Food products will be considered as complementary products. It is common knowledge that tequila should not be taken on an empty stomach. Cuervos Tequila as a company may not need to start producing the food products to be sold alongside the tequila. However, the marketing team may need to find a way of convincing its target customers that the two should always go together. Moreover, physical strength is needed when one takes tequila and this can be generated by taking a proper meal either before or during the process of drinking. Give it a name a slogan When giving a slogan to this brand, the marketing t