Introduction Globalization and trade liberalization have become common terms in the past with both policy and technology advancements being the main drivers. The adoption of a free market economy system has greatly increased the productive potential of most countries. It has also created diverse opportunities for international trade. As a result of the reduction of barriers of trade, the waves of globalization have even spread faster. As globalization gains momentum and producing companies seek external markets, research companies have been embarking on market research. Assessing all the challenges and opportunities exporting countries are likely to face when exporting their goods and services to foreign companies. Example of such companies is Export Box which is embarking on market research to assess the viability of the United Arab Emirates as a potential market for UK companies. The company will assess the market conditions in the United Arab Emirates, outlining both the challenges and opportunities which are likely to be faced by United Kingdom companies as they invest in the country. Liberalization of trade has made conducting of business easy. As a result, companies have been using different strategies to penetrate the market depending on the goods and services they are offering as well as the capital required to introduce a new product in a new market. It will thus be the objectives of this study to determine the current market environment at the United Arab Emirates as well as the best strategy companies can use while exporting their goods and services to the country. UAE background About three decades ago, no one thought that the United Arab Emirates could be currently where it is ranked in terms of economic. Most of the citizens in the country depended on peasant activities such as farming, animal husbandry, fishing among other activities. However, with the discovery of oil in the late 1950s, the country’s economy has grown tremendously and it has achieved income comparable to the most industrialized countries in the world. The country did not have to go through the normal development transformations as the discovery of oil made sure that the country did not have to undergo the gradual economic growth that other countries went through to become fully industrialized. With the demand of oil products increasing and the prices of oil products remaining high there is no way to stop the economy from the fast growth rate (Mallakh 1981) Objectives As indicated in the introduction, the objectives of this study will be to determine the current market environment in the United Arab Emirates and also the best entry strategy companies in the UK can use when penetrating the market. Determine the market environment Over the last thirty years, the United Arab Emirates has grown from a little recognized country in the world to an economic powerhouse. The steady and the fast growth of the economy have been attributed to the discovery of oil. The increasing demand for oil and oil-based products has driven the prices of oil per barrel high and as a result, the country has gained a lot in form of foreign earnings. With these high earnings, the country’s economy has grown tremendously. The country has a stable political environment though not democratic. Its leaders have worked h