Preamble Successful projects are designed to generate profits against invested capital. This is done after thorough cost-benefit analysis research has been conducted on a project idea. To successfully position a product in the market to gain a desirable market share, a good marketing strategy and marketing plan have to be designed to that end. These facts provide excellent opportunities to start a strong renewable energy company. A good marketing strategy could stimulate demand for the product. One of these companies is Wenergy solutions. The company will utilize to its advantage three government levels that are at federal, state, and local levels. In addition to that, other customers that will benefit from this project idea will be families that drive in four-wheel drive vehicles to camping sites besides that product being a source of energy for camping purposes in addition to providing energy for these vehicles. The project idea also thrives on the fact that research done in remote areas could impress upon kids and other people the idea of green power. The Australian government has been looking for an environmentally friendly energy source, a rationale for investing in the project. The project is designed to produce sufficient power while saving the environment. The D100 turbine advantages include portability, user-friendliness, and ability to generate electricity for a variety of electric appliances of various sizes including small appliances. It is 2 meters tall and has an inbuilt sensor temperature sensor, an advantage over similar devices. Wenergy solutions’ goal is to develop global environmental standards where power industries could be a marketplace in making the breakthrough. Marketing Strategy Based on the views of Kotler (1997), the strategy will be tailored for the target market with risk aversion approaches. This will be based on an analysis of the target market through an evaluation of the short term market performance of the product. The strategy will run on two goals that will incorporate both short-term and long-term evaluations. The short-term market will target will be primary consumers and an analysis of attainable goals. On the other hand, the long-term goal will shift its target to direct and indirect customers (Mintzberg & Quinn, 1985). Market Analysis Wenergy solutions’ strategic plan is to exploit the widely available market that has lain unexploited particularly in the agricultural sector with special emphasis on the crop yield analysis and other sectors that are more developed such as the residential wind turbine installations. Wenergy solutions will be bound to benefit from this project venture since this energy sector, despite having been in existence for many years, a number of segments of the wind turbine market remain undeveloped to their full potential. (Hamilton, Eskin & Michael,1998). Unit Installations Wenergy solutions have designed the units to be installed in-house. The units will be customised installations though they have been evaluated to be costly. The high costs will be offset by a moderate cost per unit. A feasibility study and analysis indicates that volume discounts on the units could be accounted for in the incentive