Abstract The following thesis will discuss in detail the fundamentals of creating an e-marketing plan for an upcoming IT company. ABC Software Company has been selected as a case for implementing the plan. A review of literature will help illustrate appropriate methods to be used. The plan will show strategies to be used and give suggestions to help boost the company’s ability to attract more customers. The efficiency of this plan will be established once it has been fully implemented. A good plan is vital for the success of a company venturing into a new market. Introduction The cost of computer systems and other related devices such as smart phones has drastically gone down for the past few years. This has led to increased use of web resources across the globe. Indeed, internet has become one of the most reliable promotional tools ever invented by man. In this regard, more and more businesses are increasingly conducting their businesses online with a view of increasing the rate at which consumers access their products and services. Internet enables the customers to gain quick access to accurate and reliable company information. Businesses take opportunity of this by creating system interfaces that affect a consumers shopping behavior which in turn results in more revenue for the company as a result of increased sales. With the internet, attracting a customer is relatively easy compared to other mediums. Preferences of an individual customer are taken care of more easily. Furthermore, businesses advertising themselves through the internet have the advantage of being able to create a brand image through the use creativity to attract more and more customers. Stories playing with customers’ feelings can be combined with animations and graphics to help customers identify with products (Anderson, 2007). The stories subconsciously transform an impressed customer into a missionary who spreads information regarding the various products on offer to other potential customers. This helps sell the company brand name in a much cheaper and convenient way due to the multimedia capabilities of the internet such as video, voice, animations and graphics. The customers’ ability to share stories relating to the brand name is capable of reaching a wide range of customers through social networking sites. Thus, businesses are able to influence shoppers’ behavior by manipulating stories told in a manner that allows the product features to be communicated adequately. The increase in popularity of e-marketing has led to the realisation that ABC Software Company can maximise revenues by planning and implementing key marketing strategies to help launch its products in Indonesia Market. The company is located in Utah and seeks to expand its product market to other overseas countries beginning with Indonesia. By developing a model for evaluating existing opportunities in the new market, it will be easier to create a well defined market profile for the stated region. Preparing an e-marketing plan The figure above depicts the process of developing internet marketing strategies (Afuah, 2003). A company must consistently adjust its development strategies to accommodate social networking trends. This involves strategies aimed at managing a customer’s contact. Through consistent online marketing and advertising, a company can acquir