Abstract Web 2.0 provides the modern business makers with multiple opportunities to boost their popularity and income. Google AdSense is one of the programs that exist due to the introduction of Web 2.0. It is used by various businesses and may benefit a restaurant in a variety of ways if it is applied appropriately and used professionally. Introduction In the cotemporary world the technologies have successfully penetrated every sphere of people’s lives. The introduction of Web 2.0 has provided the marketers and business makers with a variety of opportunities to increase their income, strengthen brand image, promote their services or products, raise awareness and gain publicity. Google AdSense, has appeared along with a variety of other networks and software types designed to engage the users into the active generation and exchange of content (UGC) and, at the same time, exploit the content generation as a profitable and creative way to build up a business. AdSense is available to anyone, it can be used by the companies or separate individuals. In fact, Web 2.0 and the tools it provides are currently employed by a variety of businesses that realise that to remain at the top of their game and to outrun the competitors they are to innovate and adopt the latest trends (Kroenke, Gemino, & Tingling, 2013). Restaurant business is no exception, and just like any other kind of business it requires advertising, promotion, reputation, and publicity which can be achieved with the help tools such as AdSense. This paper attempts to explain how AdSense can be beneficial for the restaurant business and help it gain more customers and create additional income. This topic was chosen because restaurant business (and food industry in general) is one of the most competitive spheres as it develops fast and is very busy. Tight competition within this industry requires the businesses to take responsible measures to remain more demanded than their rivals. Research Web 2.0 for Business Discussing Web 2.0, Treese (2006) notices that the hype around the technologies and their use in business has a cyclic nature as it comes and goes over certain periods of time. The author describes Web 2.0 as another wave of the popularity of the technologies as a business tool that is characterised by interactivity and social networking as its main features (Treese, 2006). Web 2.0 is a technology of opportunities that is extremely popular due to its flexibility and versatility. The services such as blogs, social networking, wikis, video and photo sharing platforms that initially were designed for communication between the independent individuals are now widely used for the interactions between the businesses and their clients (Solomon & Schrum, 2007). The technology spending of Web 2.0 has been demonstrating rapid growth within the last decade, for instance between 2008 and 2013 it was projected to reach 4.6 billion dollars (Weil, 2008). Google AdSense The program called AdSense was first launched in 2003 by Google. This products serves for the online advertising and initially it included only text and image based commercial information, but over years the product has undergone multiple waves of evolution eventually turning in