Introduction Globalization has resulted in an improved trade among different countries. There is movement of goods and services from one country to another. The policies of comparative and absolute advantage are economic tools which have facilitated the development in international trade. Electronic industry is drastically changing with many phone making industries on the increase. This has resulted in making of different models of phones, laptops and other electronics. One of the world leading electronic makers is Samsung. It is located in Samsung Town, Seoul, South Korea, and forms the world’s largest conglomerate company by revenue. The main products by the company are Television sets, Radios, phones, Camera tape recorders, and recently it has diversified to a growing laptop market. The idea to have such a company was coined in 1969 by Lee Byung-chull and started as a small electronic workshop. The company’s main mission is to inspire the world to create a better future for human species. The company aims to introduce its laptops to Australia. Australia is the world’s smallest continent but Samsung has not tapped the market with its new development. This paper evaluates the decision to venture in Australian market, the focus on developing/forecasting options for 2025. It will also undertake this task by evaluating social, economic, political situation of Australia. In the last pages of the report, it will give recommendations on the leadership style to be adopted in the venture. Brief background of Samsung Samsung is an international South Korean company which was established in 1969 in Daegu, South Korea as a small electronic shop. The first venture of the company was to manufacture Television sets, radios, Calculators and other home electronic appliances like refrigerators. This was in the era of black and white T.V. sets and in 1981, the company had made over 10million black and white T.V.s. as opportunities arose the company diversified to other electronic ventures and in 1988 merged with Samsung Semiconductor & Communications. This merger was the door to modern products of the company. To remain competitive in the changing electronic world, the company has ventured in massive technological development where it has made products aimed at satisfying the end customer. One of the strongholds of the company is technological innovation and development of its products. It also enjoys a large market and thus it can sell its products at relatively low prices. This move has enabled the company target all classes of population in its countries of operation. Internally the company has a strong working team which it ensures that they are given a good working condition to facilitate innovation and creativity among them. The company understands that the area that it is operating in should benefit from its operations and thus it has embarked on massive corporate social responsibilities. These responsibilities include tree planting, scholarships, and health programs. In the international market, the company operates in terms of branches of the main company and it has also franchised its name to marketers and sales company but all products manufactured are centrally controlled (Samsung Official Website, 2010). The following chart shows the core values held by the company; Diagram 1 In 2009,