Executive Summary Topcars is an online shop that deals in the selling of car accessories and car designs, based in Cambridge, United Kingdom. This marketing plan highlights the company’s targeted market segments and the strategies that it will be making use of in order to attract customers and generate steady revenue. Topcars is not just another average online car business; its primary and unique focus of providing tailor-made solutions to its clientele seeking to advertise, sell, or buy car accessories certainly gives it an edge over competitors in the market. This e-business will mainly target markets in the UK, Europe, and other global regions. With the current trends globally, the internet is arguably the largest global source of information, especially on products, business services, and advice; this is according to Mengham, author of an article titled ‘5 Advantages of Online Business vs. Offline Business’ (MengHan, 2007). The main reasons behind establishing Topcars as an online business are a provision for a worldwide presence, ability to conduct both cost-effective marketing and promotions, all of which translate to higher returns and better customer service. The company’s services include the sale of various top-of-the-range car accessories, car designs (interior décor, panel beating, modification, amazing body kits, paint jobs, graphics car branding, in-car entertainment solutions, and sound system installations) (Auto Guide, 2010 – a web-based platform providing information about automobiles and their accessories). As a company, we will fund our services from online advertising, by our clientele, of new and used vehicles for sale. We also aim to seek advertisement sponsorship from major car accessories manufacturers who will market their products using both our shops and website; indeed, William M. Luther, the author of a book titled ‘Marketing Plan’ is on the view that selling online advertising space to other vendors can make the firm successful (Luther, 2001, p.27). Within the first 3 years of operation, we expect to raise the sale of accessories and car design to generate most of our revenue stream. This is expected to come from increased market share resulting from successful advertisement campaigns. In addition, revenues are expected to rise due to the goodwill of manufacturers who will be advertising through us, given that customers will have confidence that we are partnering with the successful manufacturers. Moreover, as J. Nicholas DeBonis, Eric W. Balinski, and Phil Allen, authors of the book ‘Value-Based Marketing for Bottom-Line’ state, advertising to our target market with an indication that we value them and are looking forward to exceeding their expectations can significantly enhance market share (DeBonis Balinski and Allen, 2003, p.71)… Vision According to (Werther and Chandler, 2010), a vision statement usually gives direction on the future of an organization, as well as offering motivation and a reason for behavior change to employees. In the case of Topcars, the vision reads as, to be the premier company providing high-quality auto accessories to multiple market segments with minimal risks, through the use of modern technology (Werther and Chandler, 2010, p. 28). Topcars leverages the prolific use of e-commerce to ensure that they reach a wider market and provide a broad range of products and services crafted to suit clienteles’ needs. The company aims to achie