Introduction Improvement in technology has been revolutionizing the way people operate in various sectors of the economy. Information can easily be moved across the globe in a matter of seconds, and completely change people’s decisions concerning various issues, thanks to the internet. Consequently, it has become important for every business to introduce an online facet in its strategies, in a bid to advertise all its products and enable customers get services online. The online method of doing business is easier and able to support a huge volume of transactions, all of which are controlled a central point. In this regard, the stock markets have also included in their strategies, online stock marketing which enables both brokers and retailers carry out transactions through the internet. The online stock marketing has greatly influenced the way stock markets operate, besides enabling the stock market to easily operate internationally. Background There are a number of online stock brokers that have emerged since the introduction of online stock marketing. The technology requires that a person should first of all register with an online brokerage company, which will need some deposit. Customers then are able to instruct which stocks they need to buy using the information that is available about various companies (Turner, 2007). It should be noted that this technology was initially available to brokers only, but has now been made available to everybody. Nevertheless, people are asked to be careful because there are fake online brokerage companies which swindle money from unsuspecting clients and disappear. Advantages of Online Stock Marketing Before the introduction of online stock trading, there were few brokers and it was hard to travel or call some of them, which made them charge exorbitant fees. However, due to the large number of brokerage firms which are available and have already embraced the online marketing strategy, the commissions charged have greatly reduced (Turner, 2007). On the same note, information about any changes in the stock market used to take long before it could reach the participating parties, especially the client. However, stock marketing has made flow of information very fast and, within a few seconds, clients can initiate purchase or selling of the stocks. This ensures that any small change in the stock market is utilized fully. Furthermore, the ease of transacting using the internet has increased the number of people who engage in stock trading, compared to when everything was done manually. With increased numbers and increased accessibility to the stock market, comes the increased volume of transactions that take place in a single day. This has increased the significance of the stock markets in the economy, because of the steady and large volumes of cash that is channeled into the market (Davidson, 2007). Initially, customers needed advice and assistance from either stock brokers or other experts from the financial industry, in order to make decisions on whether to purchase a certain type of stocks or not. However, this has changed with the emergence of online stock marketing. Price change and other important information concerning vario