Introduction Online advertising is the best modern way to attract, capture and retain customers in a mass market where they will be informed about the availability of the product in the market, the exact locations where it can be purchased, the advantages of using the product, the company policy regarding usage of the product and any other relevant information like company history in terms of provision of competitive products for some period of time, having qualified staff who are ready to assist incase the product turns hazardous and also what first aid procedure to be adopted in such a case. Online health care business will help to provide timely cure for ailments and so will contribute towards reducing deaths in the society. Main body Business expansion begins by carrying out an analysis which explains whether there is need for expansion, advantages to be derived from the business expansion and also how consumers will benefit from the expansion, thereafter the current financial position of the business will be assessed to determine the actual increase in business as a result of the expansion. This will come along with costs related to the expansion like recruitment of more staff members, acquisition of new equipment and training staff members. A time frame has to be worked out for training or acquiring new staff and educating them about the goals and objectives of the new business. An analysis needs to be made to determine source of capital for expansion and this will begin by doing a budget on cash needs. If need be, capital can be raised for the expansion process and this will be via bank loan, or increasing share capital for shareholders and so they will have to inject more capital (Kotler & Keller, 2008). While planning on the online business, the company will carry out a visibility cost analysis, assess the staffing needs to carry out the web designing, maintaining and providing frequent press release, responding to consumer queries, receiving online orders dispatching products purchased and carrying out general administration for the new business. Web designing will cost around $500, the rest of the staff members will be permanent employees who will earn a monthly allowance, and their key performance indicator will be the number of customers served. Enough investment will be made for machinery which includes computers and laptops which will be used to provide consumer feedback. Proper advertising strategies will have to be put in place to help make consumers aware about the business expansion through various media. This can be done via television, radio advertising, preferred magazine pull outs, Google ad word adverts and also though social sites like face book, all this is aimed at increasing the web presence. After this analysis, a good business plan has to be drawn; it will give an account of the current business operations, expected operation after expansion, details of experience and qualifications of staff and also employment status. This will help consumers know more about the company profile so they can decide if they want to create a relationship with the business, also this will help the company to secure financing from banks (Kotler & Keller, 2008). The product needs to be viable in order for it to satisfy consumer needs, since viability of the products is what provides a market outlook on the product, how it will be marketed, who the target market is