Executive Summary People engage in tourism for different purposes such as pleasure, recreation, holiday, sport, business, visiting friends, missions, meetings, conferences, studies and religion purposes among other reasons. According to tourist travel motivation, one is subjected to specific regulations. Success in international tourism market is attained by its overall attractiveness and the integrity of the services delivered to the visitors which must exceed that of many other alternative destinations open to the potential visitors. There exists a model of destination competitiveness which is linked to a set of indicators that allow identification of the relative strengths and weaknesses of different tourism destinations. The model is used by various industries and governments to raise tourism numbers and to monitor its expenditure and other economic impacts. The notion of destination competitiveness is consistent with the notion of ‘competitiveness’ in the international business and economics literature. Sustainable tourism is the processes that satisfactorily meet the tourist and host communities’ demands, and those which ensure the future of the society is protected. These sustainability issues are being addressed by the government at the local, regional and national level and international levels. The other ways have been the given role of privatization of tourism sector which is common in many countries. The issue of competitiveness and sustainable tourism is a major concern in the business community and in the tourism sector. It increasingly addresses the face of growing globalization and more intense domestic competition. This is an issue that is receiving attention by the industry, government and academics in the international phenomenon. The increased pressures of establishing foreign markets and world trade organization especially tourism businesses no longer relies on protectionist policies set by their governments to sustain their survival. To ensure survival in the global market, a country should be in a position to identify inefficiencies that exists within the governance so that they can be rectified. Introduction Destination competitiveness is strongly associated with the ability of the destination to convey services and goods of better utility. Tourism competitiveness includes the cost and attractiveness of the place being toured and has been viewed as the capacity of a place to sustain its marketability over time. Tourism competitiveness has also been defined as the ability to create and integrate value added products which sustain its resources while maintaining its market advantage in relative to competitors (Dwyer and Kim 2). In this paper, competitiveness is defined as both a relative concept and a multifaceted concept. It is associated with four major groups of thought namely a) comparative advantage perspective b) a strategy and management perspective c) a historical and socio–cultural perspective and d) development of indicators of national competitiveness. The paper also discusses the concept of international sustainable tourism and how the two concepts inter-relate to each other in international tourism industry. Destination Competitiveness According to literature, comparative advantage together with pri