The A & A advertising group is aimed at assisting clients and agencies in translating and adapting strategic visions. Currently, the innovation of the skin care production has attracted quite a large attention. Clarisonic is a skin care product which is owned by Pacific Laboratory, and currently takes a pioneering position in the marketplace in the sphere of professional and home skin care. This product can be used by both genders and comes in a wide range of colors. Clarisonic- Sonic Skin Cleansing Product Sonic skin cleansing, as the name suggests, is an innovative skin care product. The machine has to be charged 24 hours prior the first use. The face washer machine has a brush head and works like an electric toothbrush. Clarisonic Sonic Skin Cleansing Systems use an original sonic rate of more than 300 revolutions per second to smoothly, yet systematically, remove six times more makeup, dirt and oil than cleansing with ones hands alone (Baker 576). The first step in using it involves the removal of the make up using one’s hands. Then, wetting the face using a cloth dipped in warm water and applying a cleanser on the skin. Put the machine on by pressing the power button and gentle move the brush in small circular motions. The forehead should be the first to clean, and then proceed to the nose area and finally to the cheeks. The machine has a number of benefits, such as reducing oily skins, blemishes, and dry patches. Moreover, it is more effective than manual cleansing because the skin is usually left softer and smoother. This Increases the rate of product absorption hence reducing manifestation of skin pores sizes. In addition, Clarisonic has a large number of advantages that include;   * all skins types can be cleansed using the product   * Sonic products get used in treatment of skin condition like acne and rosacea   * Water proof   * Used with any non-abrasive cleanser   * Adjustable with dissimilar power levers   * Tested by dermatologist.   * Recommended by skin professionals. Three categories’ of sonic available include; Mia, Classic, and Plus. Mia is a fresh sonic skin cleanser system of a very compact size. The single button, lone speed, Mia product fits an active life style for an actively glowing and beautiful skin. Mia has a smaller size and more lighter when compared to Clarisonic Plus, and thus, it is a travel-friendly device. In addition, Mia has lower price, and power cord while Plus has a cradle. The only disadvantage that Mia has over Plus is that it cannot be used with the body brush (Lousia 455). In fact, this is the only disadvantage of Mia over Plus and other similar products. Target market The identification of the target market is particularly crucial for any marketing organization. Identification of a niche market should be the first thing to be done and which should be followed by advertising the markets. Being a skin cleansing product, males between age of 25 and 40 years are the target consumers of the sonic product. Before advertizing a product, the company should find out what the target group says about their skin problems, as well as the product itself. If the product offers skin cleansing and care, a research should be done on skin care products and what the target group says about it in order to understa