Executive Summary Nowadays, the true value of home gardening is gone, and the city residents have not even cherished the little gardens they have for appropriate land use. More worrying is that town residents are increasingly relying on frozen and stale veggies and fruits sold in the local supermarkets and greengrocery shops. Solutions towards the eradication of the unsafe frozen foods are currently inadequate even as people continue to suffer various health complications from frozen foods. It is to this growing concern that the home gardening veggies business came up with an idea of developing a vegetable and fruits home garden to help the town residents to purchase fresh and healthy veggies. The home gardening veggies business intends to improve sustainable living among the town residents through providing green veggies and fresh fruits at affordable prices. To make sure that the company achieves its main goal, the business owner designed a mission, vision, and a leadership philosophy. Mission As a growing investment, our mission is to innovate ways of delivering an outstanding home gardening business for the production of veggies to feed the hungry populations within the estate and provide convenient purchasing through offering affordable prices for our vegetables for the purpose of reducing people’s dependencies on frozen veggies. The business also designed its unique and shared vision statements, which would drive the objectivity of the farm. “Our vision as a contemporary gardening idea is to help the consumers get the most affordable green and fresh vegetables grown from a blend of the traditional and contemporary farming ideas so that in future we can reduce the growing human dependencies on frozen veggies that people routinely consume.” “Our shared vision is to work collaboratively towards ensuring that the human population is enjoying farm fresh produce for sustainable growth and development, to avoid overreliance on frozen farm products that are nowadays harmful.” The intended home gardening veggies business will offer various veggies and fruits to the estate residents at affordable prices. Regarding competitive strategy, the business intends to maneuver due to skilled labor and workforce, the presence of efficient gardening and marketing resources, strategic positioning, easy proximity to the consumers, and the presence of business marketing technology. In the UAE and especially Dubai, the population is growing rapidly, and the demand for fresh household daily consumables from vegetables to fruits is increasing. The number of families moving to towns and seeking refuge around the estates is also increasing at higher rates. To ensure that the intended business turns out to be successful, and all the plans set for the business are achievable, the business needs approximately $5000, which is an amount equivalent to 18,364.75 United Arab Emirates Dirham. The amount of money will act as the starting capital and the will cater for various expenses during the business set up before the business begins to reap from its first output. From personal savings, the business owner will raise about $3100, the Barclays Bank UAE will boost the investment with at least $1000 while willing donors and the local government-financing program may boost the business with the remaining $900. Business Description Name of the Business Veggies Home Gardening Business is the business name that will guide the development of a plan intended for establishing a home garden