The role and functions of advertising within the context of the marketing mix Apple with its recent advert for iPad dubbed we’ll always clearly shows potential viewers some of the various application of the gadget. The advert takes it is very clear that how we are going to carry out our day to day tasks has completely hanged. For instance, through photos, sharing memories will be a continuous thing, we can be able to get an opportunity to read our favorite book, cook dinner from guidance from the gadget, watch and cheer for our favorite teams in cricket, football, and other games, attend the meeting, make home movies among many more things. The advert is complemented with the visual demonstration this leaves no one with doubt of what the iPad can do for them (Aaker, 1997). It is also useful for children as they can use it to write and study. The effectiveness of the gadget can not be easily argued against. The advert also is crafted in a manner that pushes people or the target audience to see it as a very important gadget that enhances human life. It is worth noting that advertising is a collection of various activities in which both visual as well as oral messages are utilized in making sure that certain information reaches a target group so that they are informed and influenced to purchase the product or service being advertised. Similarly, such efforts might be to make such individuals act in favor of the advertised ideas, persons, or trademark being featured. There is no doubt that advertisement is closely linked to the marketing mix (Beasley, 2002). The purpose of the marketing mix or promotion mix is to create demand for a given product or service and even ideas so that sales are achieved. Three main techniques used for promotion mix include advertising, promotion as well as personal selling. Based on the concept of the marketing mix, the four P’s which as price, promotion, product, and placement are central to advertisement. A well thought out advertisement will indeed constitute all of the four P’s. For instance, any advertisement should indeed have a product or services before such an effort is made (Aaker, 1996). A product is a tangible good or intangible services manufactured on a large scale or services such as tourism, hospitality services among others. In line with the product, advertisement is aimed at ensuring that the target audience is well informed of what the product or service is, what it can do, how efficient as well as what it cannot do. This concept will thus attract the target audience to desire to know more about the item being advertised. In the case of iPad, recent ad parents who have children in preschool will be attracted to the bit where the iPad can be used as a learning tool by children (Wernick, 1991). This will prompt them to know more about the product and probably buy one for the family used based on the subsequent three aspects. In most cases, advertisement usually tales the target audience how much they are expected to pay for the product or service being advertised. This will help them decide whether they will buy the same or not. Based on the response from the target audience, the organization or firm will adjust the price accordingly. For instance, when the