Business idea 1 Unique Food Service Business and Entrepreneurship In almost every street in the city, you will find at least five full-service restaurants or quick-service restaurants along with it. Foodservice businesses and entrepreneurship is an evergreen venture and one that is on a steady but quick rise. This is because food is a basic need. The available restaurants do offer different services to cater to the growing market. There are those that specialize in traditional foods while there are those that offer both traditional and modern food types. However, most of these restaurants are out to make profits and do not consider some important customer and employee needs. Does anyone want this product? Everyone is proud of their African heritage. Sampling this through African dishes would prove satisfying. It is hard to find an African restaurant that offers its client an opportunity to have the “home away from home” feeling. This is where the customer is allowed to either prepare his / her own meals or give stand-by chefs the ingredients they would like to be included in their meal of choice. Product life cycle The product life cycle is long. Unless the penchant for African dishes becomes obsolete, then this product will be around for a long time. It will be successful as far as quality and ambiance are provided. Pricing: a number of reasons will determine the pricing. One is if the clients prepared the meal for him / her self or if the chef did the work on his behalf, another reason is whether the type of meal the clients had. Location: the location of the restaurant will be near a farm(s) where all the foods that will be prepared in the restaurant will come from. In conclusion, the restaurant will have a stand-by dietician who will give advice to clients on the best foods to eat depending on what they want to achieve. For those who wish to lose weight, then they will be advised accordingly and for those who wish to gain weight, they will be advised according. Limitations of the Project Most urban centers have been turned into “concrete jungles” and therefore one of the major limitations of the project will be to get an ideal fertile land where the restaurant and the farm for the product can be located. It will also be hard to get a place that is near the central business district and near offices for most clients. This might make the restaurant have less human traffic during the day but in the evening, the business will be good since most clients will be coming from work. They will visit the restaurant, enjoy the evening preparing their meals before they head home. Viability of the Idea / Conclusion It is everyone’s wish to have a long healthy life and one of the key determinants of these is a good diet. many clients (especially) those who have health-related ailments/conditions will swarm the restaurant to get the best African cuisine that will make them live longer. As a tourist attraction, most tourists will visit the restaurant to sample the taste of the various African cuisines on offer. Apart from the cuisine, the different rich African cultures will be available for the tourist to learn. In conclusion, special game drives and trips will be organized on a weekly basis to give the tourist to view what the continent has