Introduction Nowadays, there are a lot of hair care product companies that are opening up. It is a result of the increase in demand for natural organic products specifically made for natural hair. Starting a business in the past has been a challenge due to the lack of proper information. Starting a hair care product business is not as easy as it seems. It only gets easier if you have a business mentor, the right information, and the appropriate paperwork. Some people are always afraid of starting a new business because of making mistakes. Besides, entrepreneurs will confirm that making mistakes is part of succeeding in a business. Discussion Starting a business where the target customers are individuals with natural hair is the main idea of the business. Some of the natural hair products include conditioners, hair growth oils, leave-in conditioners, shampoo, and styling gels made from natural raw materials. The youths are among the many people who use natural hair products, thus increasing the demand for natural hair products (van der Zwan et al. 279). The millennials take a very careful approach while choosing natural hair products and products that have natural raw materials. This is the main reason this is a promising business idea since the youth will always buy natural hair products with naturally derived ingredients. Natural hair products are always customized into new products according to the customer’s preferences and needs. Customization and launching new products increase the product demand, making sure that the business is always promising and successful. To customize and launch new products, natural hair companies should ask customers some questions concerning their hair care habits and hair type (Géraudel et al. 359). It is believed that various people have different hair types and different hair habits, thus requiring consultation. Some of the products that should be customized include conditioners, hair oil, shampoo, and styling gel. SWOT Analysis There are some strengths and weaknesses that are associated with this line of business. Some of the strengths include targeting, which is normally amongst the millennials. The young people who are just stepping into adulthood are the main target customers. They are targeted because they are very sensitive with their natural hair care. Products such as hair oil growth and leave-in conditioner have been a solution to their dull hair, itchy scalp, and dry hair (Barnett 69). Such types of problems are very common in their age group. Another strength is the focus on the need of customers. Natural hair products focus on customers’ needs, such as nourishing their hair at their young age. For instance, hair growth oils are made to increase the growth of their hair and make their hair bouncy and bulky. The focus on the need for a product has made it increase in demand among people who face hair problems. The distribution strategy is another strength in the health care industry. Natural hair products are usually available in both rural and urban areas. Some of the rural areas are not a target to many international companies, thus reducing competition in those areas. Trust and goodwill of customer