Introduction The following represents a background of the company called Trendr. It exists in the small to medium enterprise category. Its revenue is $5 million per year. In addition, Trendr has growth potential. This comes from its revenue targets of $20 per year if it markets its products effectively. This will also come about if the company takes advantage of the emerging business opportunities throughout the country. Trendr is established in the central business district of London, where it has two boutiques located in up-market malls. The company also has an online presence, where it accepts pre-orders online. The company sells trendy clothing and footwear targeting the 18-32 age demographic in urban areas. It is a retailer sourcing merchandise from different suppliers in the UK and abroad, which it sells in its two boutiques located in upmarket malls in London. The company’s vision is to transform urban trends as a pacesetter in fashion and style. The company’s mission is the provision of merchandise that enhances the customers’ sense of style, fashion and esteem to increase the expression of self in society. Company situation – current Trendr intends to come up with several security features for its online business. The aim is to protect against intruders and fraudsters. The management also hopes to use technology to escalate the efficiency of procedures, especially in data management. The company is aware of the risk it faces when it launches its online selling platform. The company is presenting its products as trendy fashions. It has to appeal to a population that mostly exists online. Although it can also rely on traditional marketing channels, the company is still growing and does not have enough funds to sustain a traditional advertising campaign. Therefore, it must find a suitable strategy to use its limited marketing resources and still achieve sufficient communication with its target customers. The company is looking for a robust and scalable online integrated marketing communications platform. The platform should be available throughout. It should ensure that the company is accessible to its clients always. It should also ensure that the company can capture market trends. Therefore, consumer intelligence is a priority. The firm requires easy to use technology. It needs technology that is affordable and allows the management to make informed decisions. Therefore, in addition to consumer intelligence, the firm is also looking for the opportunity to have easy-to-interpret data. The data should be passed from senior managers to store managers and sales people, who are working in the field in different capacities. A description of five IT roles needed for success Based on the required technology solutions for the company, Trendr can proceed with a technology plan after fulfilling the following five roles. The functions should lead to a better traction of customer satisfaction and loyalty. The positions are senior technology administration, security administration, social media administration, database administration, and IT consultancy. Five or more personnel, depending on the need of the job, may fill these five roles. The networking infrastructure for the business will have a low footprint, given that there are two physical stores within the same city. Therefore, personnel also