Introduction Overview of the Company Saudi Public Transport Company (SAPTCO) is a company offering communal bus transport within and without the Kingdom of Saudi Arabia. SAPTCO covers ten major cities within the country which include Mecca, Riyadh and Jeddah. The company also provides special services to the religious sites during the Islamic calendars. SAPTCO further provides transport to the neighbouring countries and other Arab states such as Egypt and Sudan. In addition, SAPTCO offers VIP transport between the capital city to Bahrain through Medina and school transport (SAPTCO, 2013). The company has employed over 5000 workers of which 900 are for administration and fleet management. The bus drivers are also included in the above number of employees (SAPTCO, 2013). The company is governed by a nine member board of directors headed by the chairman. The chairman is appointed by the Prime Minister. The board consists of four representatives of state departments and four other members who represent the minority shareholders (Riyadh Economic Forum, 2005, p. 25; SAPTCO, 2013). SAPCO was established in the late 70s by an act of parliament. Its headquarter is in the Saudi capital of Riyadh. The Saudi government initially spent nearly one billion riyals to establish the company and still remains a major shareholder up to date; the public only owns less than 20 percent of the shares. The company has a fleet of almost 3000 contemporary buses which makes up to 600 trips a day and are connected to over 360 cities and villages within and without the Kingdom of Saudi Arabia (SAPTCO, 2013). The company’s vehicles are very modern, comfortable and charge considerably lower prices than their Western counterpart (Hassan & Al Hammad, 2010, p. 373). SAPTCO has expanded its business to include freight service, parcel services and luxury car hire. The latter can be hired on short term and long term basis. The company has a wide range of luxury cars including Limousines which suits the needs of all and give clients a wide range of choice. SAPTCO uses medium and heavy trucks to transport cargo and freight. The majority of the cargo and freight are transported between Riyadh and Dammam, where the short distance makes it more cost-effective than rail transport. Most of the cargo and freight transport also takes between Riyadh and Jeddah where alternative means do not exist (SAPTCO, 2013). Purpose of the report The main purpose of this report is to conduct a case study analysis of Saudi Arabia Public Transport Company (SAPTCO). The case study will involve exploring the background of the company, industrial analysis/porters five forces analysis, SWOT analysis and financial analysis. In addition, the report will explore the company’s business strategy, systems and structures put in place to match the strategy and make necessary recommendations. Case Analysis Industrial Synopsis In Saudi Arabia, the public sector transport plays a significant role in the economy. This sector also makes every effort to create value in the same way as the private sector. This strategy is both beneficial to the company and the passengers. The improvement in the service quality has also attracted other users, for instance, schools and tourists. In addition, the improveme