Introduction It is imperative to say that this sector is extremely competitive in most cases, and many companies all over the world take necessary measures to make sure that customers are satisfied with the level of services that are provided. Also, it should be noted that it is especially important in countries like the UAE because the number of tourists is truly astounding, and expatriates make up a huge percentage of the overall population. It is imperative to say that organizations have to deal with differences in cultures and traditions to meet the needs of their clients. One of the most significant aspects that should not be disregarded is that the number of passengers is expected to be dramatically increased in the future, and the focus on better customer care is critical. Services Expected It is paramount to say that the needs of some categories of customers are relatively the same all over the world. It should be noted that it is understandable that the quality of services varies depending on the type of carrier. For example, some companies offer multiple travel classes and are focused on different groups of travelers. It is paramount to note that provision of free food is expected from legacy carriers, and the reliability of customer service should be high in most situations. Also, it is paramount to say that the number of complaints depends on the expectations of the customers most of the time, and it is necessary to make sure that advertisements are reasonable depending on the level of service. The quality requirements are incredibly high most of the time because the clients understand that they are valuable for the companies and would be dissatisfied with unfair treatment. Also, another significant factor that should not be disregarded in most situations is that it is important to understand that clients expect to be provided with services that would be worth the amount of money that is spent. The ability to exceed the expectations of customers is incredibly valuable and differentiates leaders of the industry from others. Also, it is paramount to note that clients are used to the fact that that the services are improved all the time, and it is necessary to keep track of latest trends in the industry. The core issue is that some of the technologies that are introduced may be disruptive, and it is important to invest in the research because it may lead to an enormous competitive advantage. It is imperative to note that client dissatisfaction is extremely problematic in most cases because it is not an easy task to upgrade aircraft, and it is hard to justify such activities from the economic perspective. Quality and Type of Service A passenger lounge may be viewed as incredibly important because it shows that the company cares about its client. Also, it needs to be said that the quality of some services is not that important, and the expenses can be minimized by enterprises (Baker, 2013). For example, entertainment is not an essential part of the flight, and its priority should be relatively small most of the time. On the other hand, significant amounts of resources should be devoted to the levels of safety and professionalism of employees because it is expected that they should be incredibly high in all situations. Also, it is necessary to note that the quality of services that are offered by low-cost airlines also should be reasonable. Passen