Introduction It seems reasonable to state that today, any industry is being affected by a considerable number of changes. These changes are diverse – starting from climate and ending with economies. The healthcare sector is not an exception; moreover, within the global scope, healthcare companies should adapt their business strategies even more than the ones from other industries. Such a state of affairs is caused by the fact that the provision of high-quality treatment has become a crucial goal worldwide. All the civilized countries admit that the health of their citizens is a key element of their policies as it is a foundation for overall wellbeing and economic development. Hence, the theme of how various shifts affect the healthcare industry seems relevant to explore. In the report, this industry will be discussed through the prism of global, environmental, and digital changes, after which a consistent conclusion will be provided. Global Changes Nowadays, globalization impacts every segment of humans’ life to a great extent. It may be defined as the density and depth enhancement of international relations with the increasing number of global interactions and the level of interdependence. The primary characteristic of the globalization process is that principles, rules, and even cultural imperatives become unified and spread worldwide. The phenomenon of global society occurs, which means the emergence of a business environment and stakeholders that have common aims and interests. Furthermore, states and international organizations start acting in conjunction to develop universal political and economic principles. It might be apparent that all the listed factors influence the healthcare industry substantially. In particular, among the most prominent features of global changes is medical tourism. According to Trivitron Healthcare (2017, para. 3), “most patients from European countries and America are traveling to other countries to seek medical treatment and care.” Such a situation takes place due to unaffordable healthcare prices in the developed states and other disparities. However, a foreign patient may attend the US or a European country to obtain treatment of better quality. It should be claimed that medical tourism can “reduce preventive healthcare advances and create the need for sophisticated private clinics to meet the needs of international patients” (Trivitron Healthcare, 2017, para. 7). This tourism puts considerable pressure on healthcare companies, forcing them to find ways to reduce prices, which is a visible characteristic of the system today (Fervers et al., 2016). Nevertheless, several other important aspects should be taken into account. International organizations, such as the World Health Organization (WHO) or the United Nations (UN), aspire to establish universal standards of healthcare globally. For example, the UN sets sustainable development goals that aim to address international challenges coherently and efficiently. Among them, the third goal is to provide humanity with good health and wellbeing (The UN, n.d.). This contributes to the improvement and universalization of the healthcare industry. What is more, under the guidance of these organizations, healthcare providers coll