Introduction Many individuals are involved in taking care of patients and have access to information about the health care needs. The services offered require communication technologies for effective delivery at the convenience of consumers. Communication in health care involves exchange of messages between two parties where feedback is expected. The information conveyed should serve the specific purpose according to the needs of the receiver. The marketers in the health care use email because it is effective and many clients prefer it. Email Marketing One Benefit to the Patient The patient is able to receive information at specified time according to the need. This helps the marketer in health care to deliver message about an event earlier in order to inform the patient about the date of future appointment. When the health care providers organize a forum to educate patients about a certain issue, it is easier to send an email before the actual date of the event. Two or more messages can be sent through email in a sequence about a subject that patients need to be informed. When a subscriber of email clicks message in a link, there is a message for follow-up that is sent for the health care providers to respond (Coiera & Touissant, 2005). The values and importance of maintaining patient confidentiality when using email There is maximum protection of records by the doctors to ensure that other people do not obtain them. This improves confidentiality because patients access information that belongs to them in the email. Email allows the doctor to access the records of patients easily and makes it flexible to be shared with medical professionals in the same field. Email is an effective mode of communication because it helps patients to access their medical records easily. When emergency cases arise, doctors refer to the medical records from patients to determine the treatment. This helps to save life in situation where the patient is very sick and cannot explain his or her problem to the doctor for immediate medical attention. Information in the email can be accessed any time at any place when need arise (Safran, 2003). Why email is effective to communicate between consumers and providers Many people use email to communicate with the doctors because they can access it easily. The interaction is great making information to be passed according to the individual needs of consumers. The consumer behavior changes leading to improvement of health because information is passed regarding how to change diet to improve health or the dangers of smoking that is harmful to health. The passage of information from health care providers to the consumers through email helps them participate in improving their health. The providers of healthcare have reduced costs because patients communicate through email that is easily accessible without incurring transport expenses. The consumers are able to take care of themselves through the information provided without visiting the hospital. The doctors emphasize on the risks involved in different behaviors such as dietary habits as well as how they affect health through the Email. This leads to the need for reliable information from health care providers that a