Overview of the firm Zucker Bakers is a small family owned and operated business established in 2008 along Long Island in New York. It is a full-service kosher bakery where skilled bakers handcraft none-dairy and nut-free backed products in-house using the finest ingredients to produce quality standard products. Due to a small market share, small family ownership and in-house backing, this business is classified under small market enterprise. It also specializes in assortment of delicious backed goods. Marketing environment All departments in this business environment work towards effective good marketing strategies. It has finance and research centres which are bound to keep their expenses under set budget. The marketing department always receives recommendation from the research department. The marketing department is result-oriented, customer-driven, leadership-committed and recognizes the views of the people. The marketing environment also provides for public responsibility, management by process, proactive action, rapid response, continuous improvement and a learning manager. This small enterprise has differentiated the customer markets into consumer, business, government and online markets (Pagell, and Michael, 154). The company targets most advertising campaigns to consumer markets. The competition in this industry has affected Zucker Bakers’ approach towards the marketing process. The company has, for a long time, concentrated on targeting nearby consumers until they realized that competitors have ventured into e-commerce. It now has joined the social sights such as face-book and twitter. The company’s website has a welcoming interface where customers are attracted to the pictures of the products. This type of marketing environment influenced by the competitors has existed for long in this company because of the struggle to fit in. Mission and objectives The products are meant to remind the customers of childhood memories. The company has an objective to outdo its competitors by offering a ray of items such as breads, onion rolls, cookies, cupcakes, rye bread, pastries and custom cakes. The customers are provided with a variety of items to make them choose their bundle of interest. The company has a mission to offer the best services in this industry because of its competitive nature. In order to achieve its objectives, baking is done fresh in the company’s oven to allow customers to get what they want at the right time. Customers are allowed in the living rooms or to take the products out. The company also offers coffee and espresso made by experts using ingredients such as special teas, hot chocolate and Stump town coffee. The owner of this company and also a chef, Zohar Zohar, has a mission of keeping the family together and providing a homely feeling in the business. She also works towards touching customer’s nostalgic memories through cookies’ taste and the shop’s design. The company tries to accomplish these missions by maintaining the quality of standards expected by their customers. Marketing strategies Zucker Bakers focuses on expanding the network of contacts and potential clients. The company has a target market segment strategy where it sets marketing goals and