ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction A marketing plan is a segment of an overall business plan (Buttell 2009, p. 6). A brilliant marketing strategy will lead to a well structured marketing plan (Goetsch 1981, p. 54). Coming up with a solid marketing plan requires one to undertake several procedures (Kotler, Keller & Burton 2009). Making a marketing plan for the school of business entails several crucial sections. The school has a concrete, strategic plan which enables it to prosper in the market (Delaney 1994, p. 120). The school has a substantial research capability and knowledge exchange centre. Furthermore, the school has established an outstanding educational reputation which has attracted students from all over Australia. It has also gone further to draft action plans that will assess each step of the marketing plan. In addition, this strategic plan has drawn goals to be achieved by 2020. It has incorporated the general and specific objectives in the mission and vision of the school. This marketing plan will cover situation analysis, market summary and SWOT analysis (Goetsch 1981, p. 54). In order for this marketing plan to prosper, the administration of this school should to stick to the schedule. The organisational structure has put up a support program for students to get resource and assistance at ease. This school of international business offers diverse disciplines and areas of study such as marketing, economics tourism music, retail, culinary and event management. Situation analysis The situation analysis will cover market summary (Kotler, Keller & Burton 2009). The institution aims to achieve certain goals in terms of research, knowledge exchange, learning and teaching. In terms of research, the university aims to be in the top 20 universities in Australia, and they will provide research in economics and marketing. The themes of the research will be within tourism hospitality music and retail in the international business. The school will also offer a platform for knowledge exchange with business centres, government, and community. This effort will contribute to education the economy and society ( Degrees Business across Borders 2012, p. 4). This will put the institution in the map as the best institution in international business and knowledge exchange program. In addition, the institution has invested in well informed research expertise between Australia and china. This expertise will provide knowledge for tourism, hospitality, retail music and event management. Another crucial goal for the school is to be recognised as a leading business institution in teaching and high student’s learning standards. The institution also strives to offer distinctive curriculum to produce graduates with relevant skills in the market. With the scarcity of e-learning in the market at the moment, the institution capitalises in offering a well blended e-learning in campus and out of their campuses. In the current location
Introduction The housing market in the UK, since July 2008 has been weakening and the trend is still continuing. As the market weakens, house prices keep on declining and according to the UK housing report (2008), the bottom is yet to be reached. This fall in house prices may be attributed to the following events: The rate of inflation of house prices has gone low The house price inflation, per annum, in the UK, has stagnated since the beginning of 2008. Surveys conducted in the UK indicate that house prices have gone down since May 2008 as compared to earlier years. This is because inflation greatly exaggerates the price of commodities and when there is no inflation and other factors, such as demand, put into consideration the prices of the houses go down or stay stagnated (OECD Economic Survey: UK 2005). The decline in mortgage approvals The numbers of applications for mortgages for house buying that have been approved by the financing institutions have sharply declined to lead to a drop in house sales by 47% of the previous year. This has resulted from the household being unable to service their debts and therefore the financial service provides are reluctant to give mortgages (OECD Economic Survey: UK 2005). Affordability According to the UK housing report (2008), most households have borrowed about three times their yearly incomes The amount of borrowing as compared to earning, therefore, remains high. This has led to difficulties in mortgage repayment as households continue to be stretched to meet their other needs. The prices of other goods, such as fuel, have also escalated adding a financial burden to the households Mortgage companies have therefore required the borrowers to sign up for mortgages relative to their incomes. This has greatly lowered the affordability power of the people. Servi
Creativity — Myths and legends Chapter summary . Reflecting on the area his leadership skills are applied to and observing comparatively scarce information and discussion of it by those who are directly involved in creativity, Ibbotson points out three principal characteristics inherent in creative process. Irrespective of the creative sphere, creative process involves a background that stimulates innovation, constant change and development of ideas, and certain boundaries which the creator strives to overcome. Creativity is driven by one’s desire to grasp the incomprehensible, to achieve the impossible and to cognize the obscure; the complexity of the task imparts a large share of contradictoriness to the process of search which often results in multiple possible solutions. Withstanding the seeming chaos of the creative process, the leader displays persistence, singlemindedness and will for a change in order to achieve the desired objective. (Ibbotson, 2008) Critique . To a large degree, Ibbotson’s vision of creative process agrees with that generally accepted by researchers. For example, Benack, Basseches, and Swan (1989) indicate that however elusive, complex and diversified the understanding of creativity might be, there are certain characteristics commonly quoted in relation to creativity with the most important qualities being those of novelty and value. Novelty in creation is caused, firstly, by the necessity of finding an answer to a problem yet unsolved, i.e. to respond to an unclear issue; secondly, by diversion from traditional way of thinking that failed to provide a satisfactory solution; and thirdly, by the necessity to form contradictive relations between things that were previously disconnected (Benack, Basseches, & Swan, 1989). In tune with Ibbotson’s ideas, George, Sims, McLean, and Mayer (2007) remark that with the view of successfully managing all the complexities of the creative process, true leaders necessarily possess “a passion for their purpose” and “practice their values consistently” (p. 130). Personal responses . The consideration of leadership with regard to creativity conducted by Ibbotson appears to be especially topical nowadays: the tendency of management turning into a kind of art was observed already by Follett (1987), and the necessity of creativity for a successful development of a business is indisputable (Jackson & Parry, 2008). In such context, Ibbotson’s view of leader as a director who shapes the process of change in the most optimal way and inspires rather than dictates any further course of events attracts by its powerful motivating impulse. Contrary to the standard perception of leaders as unique phenomena, the idea of everyone as a potential leader involved in the process of making changes strikes by its simplicity and attracts by the endless prospects it opens for people to get beyond the habitual routine they are so much used to. The illusion of leadership Chapter
Introduction Transportation has become a significant part of business today which has a great influence over other economic and business practices. Any change in price, demand, and technology influence businesses significantly in relating environments. Low-cost carriers are becoming dominant in the market. Therefore, the provision of low airfares becomes an interesting topic of discussion in addition to the technological advancements that contribute to the cost of transportation as well as to the enhancement of the customer experience. Information technology and computer-based information systems have become a competitive necessity, essential to the survival of almost every business. Over the years, IT has shifted from a primarily internal orientation to strategic orientation. IT has the potential to change how a business works internally and to identify new ways of competing; several authors (Allan 1998), (David 2004) suggest therefore that IT should become equal to or a driver of business strategies. IT has also become an important factor concerning “innovations”. Joe, et al (2005 ) suggests that “innovation is essential in order to generate long-term stability, growth, shareholder return, and sustainable performance and to remain at the leading edge of the organization”. Background information Most of the problems faced by BA were rooted in such factors as frequent air attacks, competitors’ entry into the market as well as the high rises in the prices of oil (to more than double the original price. The government further imposed taxes to safeguard the environment. After 10 years of losses, British airways needed to rethink its strategies and invest in new ways. Paul Coby, becoming CIO of BA in 2001 saw technology as an opportunity in order to cut costs, increase customer satisfaction and generate growth. Since 2001 BA airways have used technology in order to innovate and stay at the leading edge of their organization. Aims and objectives Aims To analyze technological innovation used by British Airways and how it is related to the improvement of their corporate brand strategy. Objectives  1. To demonstrate BA’s current alignment between strategic vision, organizational culture, and corporate image.  2. To explain the use and purpose of the computer-based information systems used by British airways.  3. To identify the positive impacts of the computer-based information systems in relation to British Airways corporate brand strategy. Research methods The research for this topic will be collected by gathering only secondary data; the researcher will collect this data is based upon three main characteristics. The data will be collected systematically, interpreted systematically and there will be a clear purpose for finding the r
Winston Churchill’s speech has been dedicated to the analysis of the past events happened in the course of the Second World War as well as the challenges and problems arisen from constrains people had to overcome. The speech was promoted as an opposition manifest toward the tyranny, deterrence and war. Instead, the primary focus was made on the necessity to propagandize democracy, freedom of speech, and strength of mind. Awareness of existing threats, according to Churchill, was the only way to understand and estimate the economic, political, and social situation occurred to the US and British government. Churchill’s speech starts with the consideration of the past problems and challenges that people suffer from, the sacrifices they should make, as well as the solutions they should provide to overcome the consequences of military actions. In order to overcome these problems, the British politician insists on the necessity to singly out clearly the purposes, to grant simplicity of the decisions made, and declare the human rights and freedoms on the threshold of the forthcoming American Democracy. Introducing the main features of a peaceful and democratic society, Churchill strives to advance the penetration of the British government to a more civilized community that will be accountable for their decisions and strategies within the country. While speaking of the American government, Churchill states that it also faces similar problems in the face of the forthcoming Cold War. Particular reference has been made to the analysis of challenges connected with the development of the nuclear power that was in question after the termination of the Second World War. The secret development of the weapons of mass structure was on the agenda during this time and, therefore, Churchill considers it a priority to keep this secret knowledge away from the International organizations. Being under the influence of war, the political and ideological activist believes that the country should be on guard on the ongoing change to stand the opposition and promote democratic policies. The development of powerful weapon can ensure citizen’s safety and security from the established tyranny in the world. As Churchill reports, the society’s “…supreme task and duty is to guard the homes of the common people from the horrors and miseries of another war” (2). In this respect, the speaker is specifically concerned with the dangers and threats that might come outside the country. In order to overcome the challenges of war, the Britain activist also proposes to equip the United Nations Organizations with an international armed force. In addition, sheriffs and constable should also be introduced to take control of magistrates and courts. Such a position proves the necessity to proclaim the principle of liberty and human rights that constitute “joint inheritance of the English-speaking world” (Churchill 3). These principles are also implemented into the American Declaration of Independence that also stands the utmost fr
Introduction The population of aging Americans has been on the rise consistently over the past several decades. Improved healthcare, increasing levels of income, and other human development index (HDI) factors have improved life expectancy in most developed economies such as the United States. In a study by Poo (2015), the increasing population of elderly people in the United States is an indication that more focus needs to be placed on their wellness. Seniors, especially those who are over 75 years of age, need close attention from family members and medical practitioners. Physical therapy assistants (PTAs) are critical in the care of these individuals, especially those who are already in homes for the elderly. Rubin (2015) argues that the best way to improve the health of the elderly is to ensure that they remain physically active. In this study, the researcher will use quantitative research methods to analyze population trends in the United States and the impact of an aging population on American society. Discussion The United States of America has one of the highest life expectancies in the world for both men and women. The improved healthcare sector and the high living standards are some of the factors that have led to an improved life expectancy in the country. Emerging technologies in the field of medicine have also helped with eradicating or managing some of the dangerous diseases that claimed many lives in the past. It is important to look at American population trends and the principal consequences they have on society, especially in the health sector. Rate of Increase of the Elderly Population in America According to a report by Samuel (2017), the number of the elderly in the United States has been on the rise since the country gained independence. There was a sharp increase in the country’s general population after the Second World War. Although the country participated in the war and emerged as one of the two world superpowers, the battlefields were in Europe. This means that the economy of the country was not adversely affected by the war. The economic boom after the war made the United States the most highly desired destination for economic immigrants from Europe, the Asia-Pacific region, and Africa. Soon after the war, many people immigrated to the United States because of socio-political reasons. The country is still the most sought-after destination for migrants from all over the world. According to Moody and Sasser (2015), most of those who move to the United States, especially from developing countries, rarely go back to their country of birth. This means that they end up aging in th
Introduction The last day of 2012 will remain one of the most significant days in the memoirs of the recently re-elected American president Barack Obama. This is because the American economy may revert to recession if the country’s legislature fails to agree on some changes to the tax code and some spending. One of the potential effects of falling over the fiscal cliff is that America may fail to attract the levels of Foreign Direct Investment (FDI) it needs to create jobs. FDI plays a vital role in all the economies of the world. Foreign capital supports job creation and leads to better economic conditions in a country. This paper takes a historical look at the DFI patterns based on certain countries and regions of the world. The paper will seek to explain the changes in the volumes and distribution of FDI since 1990. Theoretical Framework A number of scholars developed theories and models to describe the economic dynamics of international trade. The Heckscher-Ohlin model of international trade stresses that countries tend to export products made from resources that are cheap and abundant within their territories, and to import products that consume expensive and rare resources . This model stresses the comparative advantages of different nations as their source of competitive advantage in international trade. This model suggests that FDI is one of the means of exploiting local resources. For instance, an investor interested in software development will find competitive pricing in India, and competitive quality in America. The second theory relevant to the impending analysis is the OLI paradigm that assigns the competitiveness of a firm to three factors. The OLI paradigm opines that the competitiveness of an international firm depends on its Ownership (O), its Location (L), and on Internalization (I) of its competitive advantages. Ownership (O) refers to specific characteristics that the firm enjoys relating to the organizational culture and internal dynamics. The advantages dues to the Location (L) refer to geographical advantages associated with the locality of the company. It is impossible to transfer these advantages. The third source of competitiveness is Internalization (I) that refers to the process of harnessing internal resources and sources of competitive advantage to benefit from a larger market. The implication of the OLI paradigm to FDR is that companies that feel confident that they can harness their (O) and (I) components can profit from operating in foreign soils. Porter’s diamond seeks to move the discussion on competitive advantage of nations from the traditional factors of production by arguing that a country can develop capacity to handle any shortfalls in its endowments. For instance, the model proposes that a country can make the availability of labor a factor in its competitiveness. Further, the model proposes that a country can develop capacity to produce certain products and services if there is demand for it. Local producers can find ways of producing an afford
Brief description of the topic The new technological improvements have brought a number of changes in every aspect of the human existence. Among the areas of humanity that have been greatly impacted by technology is the health sector, which has registered tremendous growth in the use of IT (Coleman, 2004). One of the major technological improvements in the health sector is the robotic pharmacy system, which is rapidly gaining popularity around the world. Research shows that a good number of health facilities in the middle and upper class have engaged this technology. The technology uses robotic machines to perform pharmaceutical functions. Positive impacts of Robotic pharmacy systems Robotic pharmacy systems have numerous benefits especially to the health providers. Different people have raised divergent concerns with regard to the implementation of this technology in hospitals but a good percentage seems to love the idea. The system definitely has an impact on the workers and the general performance of the organization. Citing some of the key benefits of the robotic pharmacy system, one of the most important is that it reduces the need for technical labor significantly. With such technology, health providers do not require pharmacists to give prescriptions manually. This reduces the expense of hiring pharmacy labor and at the same time, it increases efficiency. In the medical practice, there is a need for a deliberate action to reduce the chances of
Introduction A white paper is an authoritative report or a persuasive piece that is written by government by interest groups and government agencies to influence government policies and legislature. White papers are usually formulated to address specific issues or problems that exist in government policies or laws. White papers are formulated to educate the general public and interested groups on problems that exist within a government’s policies and how these papers can be used to help these people make important decisions. White papers are usually used in policymaking, political decisions and in the corporate world where policy makers involve the use of academic institutions to write white papers that will address policy developments. The Commonwealth of Nations defines a white paper as an informal parliamentary paper that is used to address government policies and issues/problems that might arise due to the implementation of these policies. White papers are usually issued by the government and they lay out policies and action plans that will be used to address certain issues as well as propose suitable alternatives to the problem. They are developed to signify a clear intention on the part of the government entities and interest groups that want an amendment to government policies. Examples of white papers that have been written in the past include Winston Churchill’s White Paper of 1922 that was meant to plan a national home for Jews in Palestine, the 1969 white paper that was meant to abolish the Indian Act in Canada, and the White paper of 1966 that led to the development of emergency medical services by the United States National Research Council. The white paper that will be developed for this essay will address a national issue that threatens to affect the livelihoods of citizens in America which is an increase in taxation. The government white paper will address the issue of increasing taxation what alternatives can be used to address the budget deficits being experienced by the American government (Congress, 2010). Definition of the Problem The recent global financial crisis as well as the war on Iraq had a negative impact on the economy of the US. The stock market faced a serious decline as mortgage lenders and banks faced foreclosure as a result of increased consumer and government spending. This forced the US government to develop a plan that would be used to deal with the financial situation, a plan that involved increasing taxes to deal with job losses and