When almost the entire world is harking about the advances of technology and globalization, rural development has since been put in the backseat in the efforts to uphold a concept called modernization. However, it is not difficult to realize that without rural development, the sustainability of globalization and modernization will not become what is expected because food security and environmental management is rooted upon rural development. Thus, rural development must go hand in hand with all other types of development for globalization to achieve its full potential. In this case, the article “In Search of the Community in the Changing Countryside” authored by Kenneth Wilkinson (1996) is right in saying that rural community development must be espoused so that rural and urban communities can be integrated to be able suffice the needs of everyone and achieve “ecological stability in the larger society”. Although Wilkinson’s article is rather old, it has many salient points that expounded the importance of community development in rural America. In fact, it is a speech the author delivered as a presidential address at the 48th Annual Meeting of the Rural Sociological Society in Blacksburg, Virginia. The article discussed how communities in the countryside should face economic hardships and severe alienation by involving themselves into communities that can guide them to enhance development within their midst. Although technological changes have been going on around them, Wilkinson (1986) insisted that there are resilient strategies that countryside communities can take in order to encourage rural community development. In this paper, we will delve into the details of Wilkinson’s article and try to weigh down his perspectives about rural community development. In analysis, it is expected that we can apply the concepts Wilkinson stated in our contemporary times as we will attempt to upgrade the strategies instilled by this landmark paper. The Essence of a Community Before Wilkinson (1986) sparked his discussion about rural community development, he first suggested to clear out the concept of a community. Although there are “several hundred definitions of community now in print”, Wilkinson (1986) warned that “a new definition” is his intention to achieve but he wanted to spell out “two approaches to defining this concept”. By “taking one of the approaches”, Wilkinson (1986) will explain “the elements of a measurable form of community in a modern society”. In the first approach, Wilkinson cited Nisbet (1967) who defined community by equating “it with the integrative element of social interaction, wherever the interaction occurs” Wilkinson (1986) explained that “social bonds might be called community” because it can be “found between nations, between persons who share an interest but are scattered over a nation or city, between residents of a ‘bedroom’ suburb, or between the residents of a more or less complete local society”. In this case, when we mention the word community, it essentially “ignores the original territorial meaning of this term and directs the search for community into a broad area that would be more properly called ‘sociology’ than ‘sociology of community’.” In comparing it to the second approach, Wilkinson (1986) stated that the difference is upheld only by the article “the” when combined with “community”. In this case, he said that the “study of the community enta