Executive Summary The fast food industry has experienced massive growth over the last one decade. Health experts have linked foods offered in this industry to the increasing lifestyle diseases. They argue that the industry subjects people to junk foods, causing serious health concerns in the society. Some members of the society have also associated fast food industry with a lot of social evils that make them believe that the industry should be strictly regulated through government policies. However, it is unfair to associate all the lifestyle diseases such as coronary complications and diabetes to the industry. Every type of food has its negative effects when it is consumed in large quantities. What needs to be done is to increase awareness campaigns about dangers of overconsumption of some types of food. The role played by this industry is so vital that it would be unreasonable to propose punitive regulatory policies against it. There are those who depend a lot on this industry. Some people believe that they get maximum variety of foods they need from the fast food stores. A standard McDonald’s store will have a variety of meals to choose from, making them very popular with the youth. This industry is also known for its innovative nature. We need to promote healthy eating among members of the society. When we visit fast food stores, we should ask for healthy foods that do not pose any health risks to us. It would be okay to take some of the delicacies such as fried chicken once in a while, but it should not form the basic dish in the daily menu. Introduction Fast food industry has experienced a massive growth over the last two decades in various countries across the world. McDonald’s, KFC, Subway, Pizza Hut, Starbucks, Burger King, and Domino’s Pizza are some of the leading fast food restaurants that have managed to expand their operations beyond their local market. However, there has been a raging debate about the benefits and negative consequences of this industry. The controversy has been on the health consequences of the industry against some of the benefits it offers. While a section of the society believes that this industry is very beneficial, especially to those who have limited time to prepare their own meals, another section has been complaining about some of the negative health consequences and financial impact this industry has on people. The arguments against fast food industry are just as strong as the argument for it. It is important to analyze specific facts that are put forth by the group opposed to it, and those who are in support in order to determine the relevance of the industry (Carney 1995, p. 66). Basing our arguments on business ethics, this research will analyze benefits of this industry against the negative consequences it has on people. Managing Expectations In a piece of research, it is always important to be able to manage expectations of the audience in order to improve chances that they will accept the findings of the research. According to Schlosser (2012, p. 25), the society is highly diversified, and when approaching specific issues, people are likely to take sides based on their feelings about the issues. Thei