Executive summary Timberlake Soap Manufacturer will be involved in high-quality soap manufacturing. The company will make sure that all stakeholders benefit through high performance. At the same time, it will lead the fight against communicable diseases. Hand and body hygiene need to be enhanced to curb this menace. Timberlake soap products will be guided by a business philosophy that recognizes the creative and competitive provision of customer-oriented service to ensure shareholder value. The growth plan will incorporate health considerations in serving the public. This will enable excellent high performance that is sustainable to all stakeholders. Business vision, model, and feasibility Business vision Timberlake vision is to be the leading provider of high-quality disinfectant soap products. This will be achieved through the company’s core values that include respect, discipline, care, motivation, and shared company goals. Increase in communicable diseases need of chemical free soap products, and the growing number of eateries and hospital are the significant business venture opportunities. Business model The business model of Timberlake will be employed in manufacturing products. It will ensure efficient manufacturing and distribution of different chemical-free hygiene soaps. This will be achieved through an efficient supply chain. Non-strategic operations will be outsourced to ensure that the company achieves its vision. Venture feasibility analysis The venture into the manufacture of the new product is feasible. The characteristics of the company’s product will be uniquely differentiated in design, functionality, and value. Also, they will be easily recognized in the markets due to their uniqueness. Competitive analysis, strategic assessment, and risks Competitive analysis Zipper Corp, Kimberley, Dimples, Star-soft, and Daniela, are the primary competitors. In the recent past, Zipper Corp has registered increased sales volumes increasing its market share. The only potential threat to Timberland disinfectant soap is Genuine-HY produced by Compliance Catering Inc. These systems are installed in restaurants and hospitals. However, none of the competitors produce chemical-free soap. Timberlake’s products will be unique in the market in the market, considering that they are chemical-free. We expect to outdo the Compliance Catering Inc. because its systems are expensive and inflexible. Marketing strategies Timberlake’s marketing strategies will involve meeting the demands and needs of the niche market. Promotional strategies will be specifically focused on creating awareness of the company products. Pricing strategies will ensure that the charges are affordable to the target market. Coupons and e-marketing, through the company’s website and social media, will be used to create product awareness and initiate sales. Mass media advertisements will be utilized to sensitize the products’ benefits to them. Stickers and pamphlets containing information about the products will also be distributed in all hospitals, restaurants, and other eateries. The company will constantly emphasize on product branding and product differentiation to enhance competitiveness in the market. Niche and loyalty programs will be enhanced. The company will integrate the cost leadership strategy to ensure that the company penetrates the market early enough. Lastly, strong customer service and relations will be given top priority to enhance customer loyalty. This will be taken care of by a competent customer care department. Strategic position p