In this case study, there are communication problems; in an organization, communication has many functions which include informing, managing, socializing, integrating and persuading. Informing as a function of communication ensures that required information is conveyed to personnel in an organization; the information conveyed helps the personnel to do their jobs efficiently and effectively (Richmond and McCroskey 356). This means that without communication, work cannot be done effectively. In this case study, communication between clerks and salespersons was not effective as the salespersons complained of not getting the information they required from the clerk, and this made them not to perform their tasks effectively. The clerks had information, but they were not willing to give it to the salespersons. The few who gave them necessary information were not accurate because it was full of errors. This situation led to reduced performance of the company. Another function of communication is to regulate policies or pass messages of maintenance (Richmond and McCroskey 366). This function is not evident in this case study, and this implies that there is completely no communication aimed at regulating and maintaining the smooth running of the organization; things are going down in this company, and no one is there to make everything possible to go the operation back to normal. The new manager comes in to save the situation, but his way of communication with the employees fails him; he is not able to coordinate tasks, assignments and coordinate the employees to work towards a common goal. The new manager focuses on making employees to do the correct thing; he does this without learning about the employees, knowing them better, and establishing good relationships with them. Interpersonal relationship could help him to know the employees better and, therefore, find out how to manage them. If he felt that knowing the employees could take much time, and change was supposed to be done immediately, then persuasive communication could influence the employees to work the way he wanted. Socializing in this company is an issue which the employees do not know how to relate with each other. In any organization, employees should learn how to address each other with respect and how to treat others (Richmond and McCroskey 397). The salespersons also complained of being treated bad by clerks when they asked for information from them. Good relations among employees promote cooperation and teamwork, and ensure that everyone works towards a common goal. Organizational culture is another issue in this case study because it shows the goals and development of the company and the extent to which the employees are willing to support others. According to research, organizational culture influences employees’ behavior as well as performance (Buchanan and Huczynski 203). A company with a strong culture has high chances of success; it has a social control that is deeply embedded, and, therefore, it influences employee behavior as well as decision making. In the case study, the culture is not strong enough; it allows employees to mistreat others and talk to them in a way that hurts