ShantanuT01/DACTYL-Pretraining huggingface dataset:
Executive Summary The main objective of this assessment is to accomplish a detailed marketing plan of the Ford Motor Company within the perspective of the international automotive industry. In doing so, the paper would focus on epitomizing an appropriate company profile of Ford Motor, considering the financial overview of the company, formulating a SWOT Analysis, reviewing the current marketing situation of Ford along with a BCG matrix, and creating a comprehensive competitive review of the industry. Furthermore, the paper would illustrate the potential marketing strategies of the company with consideration of the marketing research, brand positioning strategy, brand-positioning map, target market, and marketing mix. To conclude, the appraisal shall focus on assembling applicable recommendations together with an apposite conclusion. Introduction Presently, globalization has transformed the pace of the entire global commercial structure and the business environment influencing every sphere of the international trading issues both optimistically and pessimistically. The positive affects of globalization include the fact that together with many other industries, the automobile industry has also become open to the whole world and this has resulted in the business of Ford Motor to reach the market to a far-reaching level. Widely extensive international market means increasing sales and consecutively, higher annual profit margins for the motor company. However, despite of so many benefits that Ford Motor is receiving, a major issue that remains with the impact of globalization on the company is that the firm now requires a quite high amount of expenditure on carrying out its marketing activities. Company Profile Bloomberg Businessweek suggested that Ford Motor Company, one of the globe’s biggest vehicle manufacturers, started its journey in the twentieth century with brands that comprise of Ford, Lincoln, and Mercury (1). It is important to note that Ford runs in two main parts, namely, Automotive and Financial Services – the Automotive sector consist operations of North America, South America, Europe, Asia Pacific Africa and Volvo; on the other hand, the Financial services consist operations of Ford Motor Credit Company and Other Financial Services. Ford is a multibillion-dollar automobile manufacturing business based in the United States with excellent trends as one of the largest industry players, which provides quality products and services to customers all throughout the g
The prevalence of infertility related to many couples in the United States and around the globe and the progress of medicine and technologies contribute to the development of the important ethical dilemma associated with the issue of surrogacy. Choosing to carry a pregnancy for a couple, a woman faces a lot of ethical and legal issues. Furthermore, surrogacy is the actively discussed question in relation to the aspects of nursing ethics because many physicians and nurses are inclined to reject the idea of surrogacy as immoral. Thus, surrogacy is a controversial ethical issue that is associated with the nursing practice and requires further detailed discussion to determine the ethical and legal implications because the question of surrogacy refers to the commercial component, nurses’ ethical norms, and important aspects of culture and religion. The Legal Precedents and Aspects It is important to distinguish between commercial surrogacy and other types of surrogacy without the mentioned fees. Surrogacy as a commercial activity is prohibited in many countries and in the majority of the states in the USA. Moreover, according to Pozgar, “the surrogate contract is perceived to be illegal when a fee is involved because it is compared with baby selling, which is illegal in all states” (Pozgar, 2013, p. 112). That is why many operations associat
Introduction The USA parties initially performed important state support functions, but the question arises: why did the system of the two parties develop in this country? The simplest and most convincing answer is that in the former North American colonies after independence was gained, political life seemed to start from scratch. The elite of the young federative state sought initially to reach a pragmatic compromise and prevent the country from breaking up into several state formations, which would make them an object of expansion of the European powers. When in the 1790s among the elite, during the first state events a layer of monetary-speculative super-elite emerged, trying to pursue egoistic policies an opposition appeared. Both political groups – the ruling federalist led by A. Hamilton and the opponent republican under the leadership of T. Jefferson, was rapidly advancing along the path of party building. In 1789 and 1792 the basic internal political principles of the federalists were likely to be formed. Later, in 1793-1796, under the influence of foreign policy and ideological conflicts in Europe and the Great French Revolution, there was a sharp sociopolitical polarization in American society (Wray-Lake et al. 3). The debate on foreign policy orientation, neutrality in the war of the European powers, the Anglo-American negotiations, as well as the struggle against democratic societies were of great importance for the formation of the Federalist party. Main body In April 1796, on the eve of the presidential elections, in which General J. Washington, who had the status of a national hero, no longer had to take part, the Congress was going to its caucus for the first time. Although the Republicans lost the election, the situation was not devastating, and in the next presidential campaign of 1800, the Republicans demonstrated better organization and int
Introduction Aging is an inevitable part of every creature’s life, and there is no escape from it. However, the quality of life is something people can influence. It may be evident that people who maintain an unhealthy lifestyle in their formative years should consider changing it as they age. There are certain aspects of life that a person can change to ensure the well-being and sustain health. Science gives numerous definitions of what can be changed in a people’s routine to improve their lives, and therefore, age well. Yet, the vital question remains, what does it really mean to age well? What aspects of life should be evaluated in order to gauge well-being? There are a couple of factors about it that are worthy of discussion. Healthy Diet = Aging Well Taking multiple areas into consideration, it becomes evident that some factors influence one’s lifespan greatly. What people eat is not an exception. Certain foods can cause overall health to decrease and even develop severe diseases in perspective. According to one of WHO’s latest reports, eating processed meat can increase cancer risk. The solution to the problem might be considering organic options when choosing a meal plan and catering towards fiber-rich foods and fresh fruit and vegetables. It is also advised to keep the body hydrated as dehydration may lead to other unpleasant conditions in the future, like dementia, for instance. Therefore, it is safe to say that people who are in control of what they eat have the resources to live a long healthy life and age well as a result. Aging Well from Medical Standpoint The main factors evaluated in people by health professionals as they age are mobility and mental capacity. Identifying whether a person is able to move around quickly can help assess how well they aged. As people age, it is essential to pay more attention to exercising and making it a rou
The factors that caused the American colonies to break away and then defeat the British can be summed up in two words, France and distance. Without either, independence would have been impossible. Britain deemed it necessary to tax the colonies to help pay for its war with France. This united Americans against British rule and without the French Navy, the revolution would likely have been lost. Americans resented being taxed by a government that had little interest in the welfare of its subjects and allowed them no representation. Many could not understand why a smaller nation on the other side of the world was controlling a larger group of colonies. Distance also played a part in the psychological separation from Britain and was a military logistics problem for what was the greatest military power in the world. The United States owes its existence to France both directly and indirectly. By the beginning of the Revolution, the wars against France fought on both sides of the Atlantic had burdened Britain with the massive national debt. To ease the national debt, Parliament imposed taxes on the colonists believing it only fair that they bear part of the expenses incurred by the British military in protecting them from Indian attacks and French invasions. The Stamp Act taxed paper goods sent to the colonies. Along with the tea tax, the Stamp Act was only one of the more infamous of these laws, rather than one of two. The colonists thought taxation without representation in the British government to be unjust and openly protested these laws which led to hostilities between British troops and the Massachusetts Minutemen in 1775. This and other conflicts with the ‘Red Coats’ led to colonists forming the Continental Congress which immediately created the Continental Army and in 1776, signed the Declaration of Independence (The American Revolution, 2006). In 1778, the French had formally recognized the independence of the U.S. and signed a treaty that created a military and commercial alliance with the new country. Thereafter, “French support for the U.S. with arms, clothing, and money was open rather than clandestine, and (George) Washington’s great hope for French naval assistance off the American coast would soon be realized” (Encyclopedia, 2004). Many historians suggest that without the help of the French, the new nation would have stood little chance of prevailing. (The American Revolution, 2006). The British lacked the experience of fighting protracted military conflict thousands of miles from home. Logistics worked to the advantage of the Americans.
YHGP Market Size Norwalk’s idea regarding his business’s target market includes primarily the consumers with a high level of income. To be more precise, only the households with about $100 000 annual income are planned to be targeted by YGHP ( Your Home Is a Good Place, Inc. 325). In addition, Norwalk also noted that his business would operate in two counties in Michigan and five counties in Indiana. According to the reported provided by Census Bureau, median household income in the state of Michigan in 2015 estimates $49,576 and in Indiana – $49,255. Also, the populations of the counties targeted by Norwalk vary from about 300 000 people to about 23 000 (Census Bureau). The percentage of households with income over $100 000 is about 2 or 3 which would give Norwalk a couple thousand potential consumers in larger counties and several hundred in smaller ones. For a firm working with large long-term construction and renovation projects, this is a small market. The actual consumers ready to hire Norwalk would represent only a small percentage of the groups targeted by YHGP. The factors impacting their readiness to purchase YHGP services include seasons, consumers’ age, their homeownership status, marital status, and the need for renovation itself. These factors limit the viability of the selected target market increasing the likelihood and low demand. Excluded Customer Groups Norwalk is clearly omitting consumers from households with levels of income lower than $100 000. These households represent the majority of counties’ populations and could serve as sources of orders. At the same time, the consumers targeted by Norwalk represent a rather small base of consumers in the selected counties that may not generate stable demand, especially in colder seasons when construction businesses usually experience a slowdown. In that way, there exists a potential threat to Norwalk’s business to face some quiet times of low or lacking demand during which they would need to search for alternative sources of income. As a result, Norwalk could benefit from expanding his target market to the consumers with average income levels. This could be done by means of adding low-cost services or service packages and offering additional products and services such as minor or short-term repair and renovation works, for example. Recruiting Contractors Searching for the professionals and business to collaborate, Norwalk engaged a wide range of contracting firms who benefited from cooperation with YHGP. The benefits received by the contractors included the promotion of their services, the improvement of the flows of orders and cash, and the opportunity to present their works and portfolios in the YHGP showroom. These activities helped the engaged businesses and workers to strengthen their brand reputation and attract new consumers. At the same time, there were direct competitors who did not wish to cooperate with YHGP. Recruiting contractors for his projects, Norwalk would need to take into a
Introduction A language is a meticulous kind of structure for presenting, conveying, and understanding information. There are fundamentally two types of languages which are; the natural languages and artificial languages. A Natural language also known as an ordinary language is any language which is formed in an inadvertent manner due to the human intellect’s ability to grasp the intrinsic capacity for language. Normally natural language is used as a basic form of communication hence the language could include spoken words, written or signs and gestures. An artificial language also referred to as a planned or constructed language is any language that has not developed evolutionarily rather has been deliberately formulated by an individual or group by creating new pronunciation, grammar and vocabulary. International auxiliary language or formal languages such as computer-programming languages, formal logic analysis languages, and code languages such as Morse code are examples of artificial language which are devised to simplify human’s communication for computer interpretation or to exercise discretion. To know a language in general is to be able to understand the language but a more technical approach would be to be able to transmit, receive, and understand information communicated in a given language. Comparison between language and communication in animals Language is a basically a structure of sound symbols used to convey information while communication is the comprehension and deduction of language (Duranti 46). Therefore, language is a complex and intricate set of ciphers which need a common platform that is created through communication in order to be understood (Duranti 48). Communication can thus be better understood as a median that bridges the gap between two language terminals which could either be similar or different. It is not uncommon to find two individuals who speak different languages being able to communicate and as a consequence being able to understand each other (Ammaria 5). It is through the above statements that I draw the hypothesis that animals have and do use language. Animals have shown all basic necessities of a language that is symbols either oral or physical as well as an almost equal reaction to a particular sound or physical movement(Deacon 10). A good example is of the meerkats which are social carnivores similar to mongooses that live in arid and semi arid areas in Africa and Australia (Serjeantson 11). Meerkats constantly communicate with one through over 20 different sounds each of which has a different meaning. The sounds include lost sounds,
Abstract This study aims to find out the preference of consumers when made to choose between luxury brand clothing or cosmetics in their purchase and use. It focused on the preference of women aged 18 to 35 who use the internet on what to spend for more: luxury brand clothing (with possibility of an alternative for counterfeit) or cosmetics using a survey questionnaire. The objectives were concerned with the respondents’ preference on a given period. It used purposive sampling of female internet users to gauge their spending over a limited period of time on cosmetics and luxury brand clothing (or counterfeit). This paper shall use primary and secondary data. The primary data consists of surveys on 100 females, 18-35 years old who are active internet users. A set of questionnaire was sent to them with close-ended questions and choices of answers. The secondary data focuses on published and previous literatures and studies with regards to luxury brand, fashion marketing, strategies, cosmetics, and even counterfeit products. The findings of this study suggests that the majority of the respondents preferred to spend more on clothing, although luxury brand clothing preference was notable only to a minority of the respondents. While there are those who have also spent some amount for cosmetics, preference for clothing was more evident. However, it was noted that counterfeit products have an effect on the purchase decision of surveyed consumers. Introduction Fashion and the way individuals look have become a basic and important factor in their existence. While individuals find ways to improve and enhance the way they look basically through the necessary use of clothing previously understood for basic protection, today, clothing has emerged as an immediate expression of the personality as well as other aspects about an individual. This has resulted into the boom of the fashion industry which now has unprecedented scope and no sign of limitation. On the other hand, cosmetology and the use of cosmetics reigned in so much research and marketing considerations as the quest for physical excellence and improvement of looks become the trend. People of all ages, races and beliefs were not spared especially when globalisation has taken a giant step towards converging the marketplace. While traditional cosmetics had been limited to facial colour improvisations which were generally disposed off over a short or limited period of time, more forms that are semi-permanent as well as permanent cosmetics have emerged. There is consistent evidence in research that what is beautiful is good as well as physically attractive is valued positively. It follows that good-looking people are associated with desirable personality traits and are also treated more favourably by others (Eagly, Ashmore, Makhijani & Longo, 1991). These suggestions were perceived by the majority as generally acce
Though art is traditionally considered a thing in itself, which exists only for the sake of inspiring new ideas and stretching the audience’s imagination beyond belief, African art has never been devoid of a purpose; quite on the contrary, every single element of an artwork created by the representatives of African culture bears its own unique meaning. Once these elements are combined, a unique work of art is produced, which the famous Lega figure bust is a graphic example of. Despite the fact that the Lega people are not very numerous, their art legacy is truly amazing. Incorporating the Lega traditions and philosophy, the given work of art not only informs on the fact that the Lega people had unique morals and values, as well as that in the culture of Lega people, but special attention was also paid to personality and the ways in which its numerous traits are manifested through facial expressions. The Lega art piece in question is supposed to have both a ritual purpose and a symbolic meaning. Seeing how the mask is made of rather expensive and rare material, it can be assumed that it was used only during very rare ceremonies – annual celebrations, perhaps – and had a rather festive meaning. Since the mask expression, for the lack of a better word, seems rather positive, with what seems to be a genuine smile, it can be suggested that the mask was utilized in the process of performing a certain harvest ritual, or the ritual of worshipping one of the Lega’s gods. Indeed, according to the existing researches, the Lega culture incorporates the elements of a range of other ones, particularly the Bwami nationality. As Bravmann explains, the culture of the Lega society blends the elements of the colonial Bwamis and the elements of other African cultures: “it is through initiation into Bwami, and through the gradual movement through the grades of Bwami, that the basic values, moral precepts, and principles of Lega culture are taught and perpetuate” 1 . While very little is known about the purpose of the mask, it is still rather easy to make assumptions in the given case, since the Lega culture is very close to a range of other African ones and, therefore, its elements are rather similar to those of other tribes and nationalities in Africa. The material, which the mask is made of, also allows for making a number of assumptions regarding not only the purpose of the mask but also its owner and its overall significance for the understanding of the Lega culture. The very act that the entire mask is made of ivory – a very expensive and quite rare material, as a matter of fact – is truly astounding. Though one might consider the use of such rare and obviously expensive material as an attempt to show off an unnecess
Introduction A SWOT analysis is a tool used to assess strengths, weaknesses, opportunities and threats that a firm is likely to encounter in its operations. A SWOT analysis will enable Claremont Rehabilitation and Living Center to take note of conditions that exist in the business environment in which it operates. Yoder-Wise (2010) argues that this tool helps managers to plan long term strategies to enable their firms to attain positive results (p. 144). Managers will be able to organize various departments properly by assessing the number of resources that need to be allocated to each department. Therefore, they will be in a position to identify priorities in the rehabilitation center that need to be tackled. The firm’s management will be in a better position to direct other members of staff to perform responsibilities assigned to them effectively. Therefore, this will improve managers’ control of the organization (Walshe & Smith, 2011, p. 454). They will be able to implement high-quality standards in all activities which the firm does to ensure positive results are attained. Practice Setting Description The facility to be reviewed is Claremont Rehabilitation and Living Center. It has 200 beds and is located in Buffalo Grove, Illinois. The facility serves patients who have different forms of addiction who are taken through different interventions to help them overcome their addictions. The facility serves all patients irrespective of their gender, age, ethnicity and social status. The facility is