Introduction Taxi App is a product that focuses on augmenting communication between consumers, who are the passengers, and service providers, who are the taxi drivers. After engaging in extensive research, we identified that people who live in rural areas do not have access to convenient and effective transport services. The need comprised transport services that individuals living in the region required and the absence of a reservation system that connected them with taxi drivers. Moreover, we discovered that since several people use smartphones to make transport reservations in other areas, the product could be successful in rural areas. As a result, we created the taxi App to help passengers make transport reservations using their smartphones. Therefore, the essay discusses the concept of product protocol in the application of the taxi App. Discussion Need Identification and Taxi App Development Imminently, several individuals in various rural areas cannot access quick and convenient transport services on time. Ineffective and inconvenient transport services make many individuals living in these places spent several hours walking to bus or train stations in order to access the services. Due to the challenge related to the absence of effective transport and communication systems, we identified a need that was evident in these regions. To solve the need, we developed an App that enables individuals to use their smartphones to access taxi drivers and make their transport reservations. Our taxi App tries to solve the transport need that exists among individuals living in rural areas by creating a platform where they can successfully interact with service providers, who are the taxi drivers. To effectively introduce and apply the product in the market, there is a dire need to employ and utilize the concept of product protocol or product definition. According to Crawford and Benedetto, product protocol is one of the important concepts that determine the success or failure of organizations (287). Therefore, it is vital for organizations to utilize the concept in the development of their products. Application of the Product Protocol Concept By employing the concept of product protocol, we can easily match the expectations of people who need transport services in rural areas. Apparently, the concept creates a platform where organizations introduce products that are in line with the demands advanced by potential clients, and hence, win their loyalty. For instance, our product, the taxi App, which helps potential consumers of taxi services, emerged after we identified a need in the market. When marketers use the concept of product protocol effectively, the products delivered fall within the working budget of an organization and yield expected revenues (Hooks and Farry 4). As a result, the concept is very significant in enabling us to achieve our main objective, which is connecting the consumers with service providers. Besides helping taxi drivers increase their revenues, product protocol also helps individuals in rural areas access easy, convenient, and efficient transport services on-time and when required. The concept also helps organizations communicate to their target clients, sets boundaries within which they should undertake their operations, and helps them identify knowledge gaps that can emerge during its application. Before employing the concept of product protocol and applying it in the development of our new App, we should u