Executive Summary The case analysis of the printing company run by Dan J shows how a small company can change the way it operates by embracing a few changes in its leadership and management style and organizational structure. The changes brought forth helped the company to perform better and made its employees satisfied. The research paper demonstrates that strategic management and leadership style have to work collusively in order to create common strategic goal for the employees and leadership will show the path to achieve these goals. The paper follows with a discussion of the correlation between strategic management and leadership and the way its collaboration can bring greater benefit to Dan’s company. This part shows that Dan should infuse strategic intent in culture and leadership within the organization. Further analysis into the leadership style of Dan and its shortcomings, it was understood that Dan’s leadership was more autocratic. However, with strategic management in mind, his leadership style had to change to become more contingent with the changing requirements for the organization. Therefore, it was advised to Dan to adopt a path-goal model of leadership style. Introduction The case analysis is on the management and strategy related issues faced by the owner, Dan J, owner of a Printing Company from Twin Cities. The case presents a challenging scenario that the company was facing in light of recession in the 1990s. One of the main problems that the company faced was increase in stock prices that showed an inflated price of stocks and the companies were not actually worth it. In this external environment, Dan J bought his partner’s share and was pressed with greater job responsibilities. Dan realized that he has to shift his focus from being a store manager to a business leader. Therefore, Dan hired a consultant C. M. Perme and Associates to help the company cope with the change and be more strategically aligned. This case study presents the story of the company and how its leadership and strategic management was streamlined to bring forth appropriate changes within the company and help it to adapt to it. Strategic management and leadership The case analysis first establishes the link between the strategic management and leadership for the Printing Company. In order to understand this, the analysis must first look into why Dan felt the need to hire a consultant. The CEO and founder of Apple Inc. once said, “Innovation distinguishes between a leader and a follower.” Aiming to get a consultant for the small-time printing firm by Dan was definitely an innovative move as it helped the company to move from a small company thinking in terms of its immediate production and sales to a company with a strategic intent. Strategic management refers to the coordination of material, human, financial and technological resources of an organization to enable it and all its stakeholders to achieve their stipulated goals in an effectively and efficiently. The aim of leadership is to organize, support, and direct the employees in an organization such that the former can influence the latter to work in pursuit of its goals . In case of Printing Company, so far the two did not move together. However, the consultants