Introduction Bombardier aerospace is a division of Bombardier Incorporation that deals with the production of aircrafts. In the past, the company has been among the leaders in production of business jets as well as regional aircrafts. Nevertheless, there has been dynamics in the customer tastes and preferences thus requiring rather customized aircrafts. On the same note, the issue of global warming has brought about new dimensions in the requirements of aircrafts. Moreover, there has been increased competition among aircraft manufacturers each seeking to offer the most comfortable aircraft at the lowest cost. The Bombardier case study focuses at the case of Bombardier aerospace and how the company deals with the challenges in the aircraft industry. Analysis of the Industry The aircraft industry is a very competitive industry with each player aiming at maximizing its revenues and profit margins. Planning in advance after taking into consideration the changing tastes and preferences, is critical. This is the reason why Bombardier plans to introduce new aircrafts into the market. The Cseries generation of aircrafts is not only aimed at enhancing market share, but also at offering better services than its competitors. Nevertheless, the market is highly unpredictable and certain unprecedented issues can lead to far reaching effects in the industry hindering individual plans. The September 11 th terrorist attack for example highly reduced demand of flights as well as demand of aircrafts. Moreover, disease outbreak in one region can cause a sharp decline in demand all over the world. The company has seen substantial growth over the years with its production increasing tremendously. It can be shown that since 1974 to 2006 the average production has been increasing despite the fact that there are some years when production actually declined. Demand of aircrafts is projected to grow up to year 2025. It is important to note that due to the introduction of the hubs-and-spokes routes network means that the demand for small aircrafts with the capacity of between 80 and 120 will increase sharply. This is an opportunity for Bombardier to increase its market share given that this directly increases demand of its products since it majorly specializes in the production of this aircrafts. On the same note, contribution of Bombardier aerospace to bombardier Inc. is quite significant and remains high compared to the other division. Moreover, total revenue of Bombardier aerospace has been increasing on average over the years despite small variations. Cost is a crucial factor in the manufacturing of aircrafts given the fact that each airline company wants an aircraft that is cheaper to maintain and fuel. Nevertheless, comfort is also vital and balancing between the two aspects in a single aircraft has been a challenge. To solve the problem, Bombardier produces two types of aircraft: CRJ which has a turbo-reaction engine thus fuel –efficient and comfortable, and the Q-series which has a turbo-propulsion engine thus requiring less maintenance costs. Another challenge of Bombardier is the frequent change in management especially since 1992. The frequent changes are highly likely to affect implementation of organizational strategy since each person could be having different policies. It is crucial to note that, consistence is vital for the success of any organization. The firm operates in an industry that requires heavy initial capital investments for a new entrant. To a certain extent this has been a