The use of words and symbols is the primary source of communication. From the time we are born, we are taught to verbally express our thoughts and feelings through language. The tone and choice of words used can differ given the context of the situation; however it remains the constant tool of expression. Cultural beliefs are transmitted by the use of words and language. Words alone are meaningless until they are applied within a designed context. For example, stories and proverbs are frequently used to provide moral lessons that reflect the values from within the society. Each region carries its own unique style in which messages are communicated. Although the language might be different, the goal of using words and symbols to instill a common idea within the community remains the same regardless of placement on the globe (Bonvillain, 2008). The right combination of terms can manipulate our way of thinking and behaving. The selection of positive or negative expressions can trigger certain thoughts and emotions from within the subconscious mind. The response from individual behavior will ultimately reflect the feeling behind the words that are being used depending on the tone. The response to a given set of words also varies depending on a person’s interpretation behind the meaning. Certain expressions used carry different significance which can influence the reaction of the intended audience. In terms of the product and sales industry for example, marketing campaigns will incorporate the use of slogans and key words in order to capture the consumers’ attention. The expected result of such messages is to excite the purchasing power and to bring up sales (Three Rivers 1996). The context behind a set of words can be interpreted differently depending on facial expression, tone of voice, body gestures and circumstances. The meaning can change dramatically from a compliment to an insult depending on the comprehension of the listener. The English language for example, contains many words that carry different meanings depending on the context in which it is being used. Take the word smart when used as an adjective it means intelligent, however depending on the tone used by the speaker it can be interpreted very differently. For instance, a young teenage girl getting her first pair of glasses asks her family’s opinion on them. They respond that the glasses make her look smart . Although the comment was meant to be delivered as a compliment, the young girl who is already in an awkward stage and is self-conscious about herself could take it in a negative way. She could assume that her family is telling her that she merely appears to be intelligent now that she has glasses, but in fact is not. The word smart has become a derogatory term used in this context, by implying that all people who wear glasses are brainy, and those who do not are not knowledgeable. This is an example of a typical stereotype that has been adapted into the western culture. These types of cliché’s that are found in TV shows and movies that are meant for entertainment have created social misconceptions, societal gaps and emotional misunderstandings. They have also de-sensitized society of morally wrong forms of expression, blurring the lines of what is a correct form of speech and what is not. Politically correct form of speech has become a major debated topic over the past few decades. The uses of derogatory phrases and words have been deemed unacceptable and are not tolerated in the work place, school and in public affairs. The quest for a mutual inoffensive form o