Advancement in technology and communication networks has changed how organizations market goods and services; the sales and marketing department are becoming computerized as a policy to attain competitiveness. The risk facing the globalized world is how to secure corporate and customer information; when using technology to market products and services, companies are able to reach a large number of target customers. Balancing effective marketing, sales, and communication with security is a major challenge; however marketing managers should make strategies that address such issues if they are to remain competitive and earn customer confidence (Kurtz, MacKenzie & Kim, 2009). This paper discusses information security bleach at Apple Inc. and how the organisation reacted to the security lapse; it will also give recommendations on best policies to enhance information security. Apple history Apple is an international American company that designs, manufactures, markets, and sells consumer electronic commodities; the company is respected for its innovativeness in business processes and consumer products; some of the company’s products include electronics , the iTunes media browser, the iPhone , the iPad . Apple software includes the Mac OS X operating system , and computer software iPod , personal computers . The company has embraced online marketing; using the method, the company advertises, sells, and makes contracts with domestic and international companies/consumers using the site. Apples Official Website Evaluation Apple has an official website that can be accessed from different parts of the globe; the company sells and displays its products over the website: the following are some of the disclosures that can be found in the website: Product information From Apples website, a customer can learn at a glance the products that the company is offering for sale; the color theme of the website is appealing to the user; when someone enters the site, the first indication that he gets is that the company sells quality phones, Iphones, and Ipods. The photos portrays joy and of a child whose photo has been taken by the phone. At the top of the website, there is an icon that someone can use to get to the specific product that he would like to get from the company; the following are the list of products on the top icon: Store, Mac, Ipod, Iphone, Itune, Ipad and support. The above provisions offer a first of repeat user the chance to scroll and get to the specific materials wanted with ease. The websites ensures that they have disclosed as much as the customer would like to know. Corporation’s contact information To assist users of the site, the company has considered using some assistance from the company to guide the user through the site; the first area that a customer can get to learn more of the company is under stores. At this icon the customer can navigate himself through the site and have some of his issues handled. Other than the self-evaluation section; at the top of the site there is the icon support; when a user contracts/ opts to use this icon, he can be assisted through the website and making decision enhanced or assisted. At the bottom icon of the site, there is the contact icon; this icon gives users the companies addressed and th