Social media sites are platforms that offer free interaction between people on the internet. People can engage in one-on-one conversation, share, and discuss different information using multimedia formats like pictures, audio, video, and words. There are different common social media sites like Twitter, LinkedIn, Facebook, You Tube, MySpace, and Second Life among others (Curtis n.d.). These social media sites have features such as video sharing, tagging, forums, blogs, writing communities, collective intelligence and many others. Since 1969, the world has witnessed innovations of the social media sites from CompuServe to the Apple’s Ping social network (Curtis n.d.). These internet sites have truly revolutionized the world in many aspects such as in communication, education and the business world. Since all technological developments have their merits and demerits, these sites have also created some negative impacts on the present society. The negative effects cannot overshadow the extensive benefits of the social media sites on the entire globe. Therefore, the essay will categorically expound on the numerous benefits that these social media sites have brought to the world. Social media have caused a vast impact in the business sector. Facebook, for example, allows businesses to create their profiles that include their products, prices, and locations. This approach helps to advertise businesses, and since the sites are virtually present everywhere; the businesses become virtually global in nature. Therefore, these sites can expose businesses given the high number of people who are online. In Facebook, a friend can “Follow” or “Like” a business thereby enabling many people view the business posts and trends (Carter 2013). The large market that social media sites create also results to increase in the number of customers. It generates brand awareness and builds trust with these customers. Social media sites, therefore, indirectly increase sales of a company that uses them. In addition, a business can connect with other businesses and entrepreneurs. Social sites are open platforms, not like e-mails where users require a high level of privacy. In LinkedIn, an entrepreneur is free to create a profile and connect with other reputable professional groups (Carter 2013). Organizations can accept requests from other businesses in LinkedIn hence forming a professional group that can assist them learn how to manage and meet their customers’ expectations. In this manner, businesses are able to borrow ideas that can prove helpful in their management hence gaining competitive advantage over their competitors. Social sites, for that reason, globalize businesses. In addition, social media sites have proved essential in improving website traffic. A Company can create its profiles in these social sites and link them with the company website. One can also link his/her online business materials with social media profiles by using words that raise the chances of access by other people. The search engine optimization also makes it possible for many people to access organizations’ websites (Leano 2013). Evidently, social media sites increase business exposure through the links. Social sites also assist busines