Introduction In present day society an organization’s reputation and appeal are some of the most important aspects ensuring a competitive edge and the benefit of continuous growth. It is really important for an enterprise to make a name in its environment as it instils a sense of patronage among those it serves best. This in turn boosts its performance in terms of increased sales or/and overwhelming profits. For this reason, organizations must depend on PR for their complete survival. (In this essay PR will be used to represent public relation). This is the basis of Public relation in any organization be it a profit or a non- profit making. The relationships between the public and organisations should be regulated in accordance with the field of application of this or that model. At the same time, it is necessary to remembers that some features of the public relations models are not appropriate for specific areas and occasions. As such, it is not appropriate for companies that are interested in improvement of their financial performance and popularity among the potential customers to use false advertising which is more regularly used for entertainment. However, there are cases of companies using deceptive advertising techniques that are, nevertheless, are not considered to be deceptive unless applied to legislature and issues where knowledge of laws and regulations is essential. The international relations should be regulated in accordance with the norms that are accepted in all countries. However, the similar tendencies in public relations sector reflect the development of the deceptive practices and their spread whereas the governments and other corresponding organisations do nothing to prevent spread of false information and other inappropriate issues. In this respect, the application of some of the public relations models can be questioned in terms of its effectiveness. So, the use of the press agentry model can be considered the most harmful when applied with the purpose of gaining money whereas the application of a two-way symmetric model is considered to be the most difficult though the most positive in terms of the outcomes. In fact, the concept dates way back that there is even a chance it could be as old as human interaction by way of communication (Wilcox, 2009, p. 40). It originated from the United States way back in the twentieth century. However, activities by bodies of the government related to the concept of public relation have their roots in Britain especially when world war two was coming to a halt. Wilcox (2009) studies the transformation of the concept through three basic functions which include: press agentry, publicity, and counselling. It is worth noting that these three activities still have their way in present day society. There are four models associated with public relation as a concept. Through the models we are able to appreciate the process through which the concept evolved to form what is now the present day PR in the society. It was observed that the theories had a tendency to succeed each other as complements rather than overrule each other (Wilcox, 2009). Grunig and Hunt (1984) have discussed the theories precisely and elaborately basing their arguments from their knowledge on management as stated in their definition of the concept earlier (pp. 7-8). The four models as discussed by the two principles include: press agentry/publicity; public information; two-way asymmetric; and two-way symmetric (Grunig and Hunt, 1984, p. 22). They have placed a 2-way symmetric model as the most