Introduction French theorist Jean Baudrillard (1929-2007) can with certainty be eulogized as one of the leading intellectual figures of present era whose original work and thoughts reflects a well blended triad of philosophy, sociological discourse, and an idiosyncratic cultural metaphysics (Kellner para. 1). A witty critic of modern society, culture, and thought, Baudrillard is frequently perceived as a primary leader of French postmodern theory, even though he can also be regarded as a combative thinker who unites social theory and philosophy in unique yet provocative ways to project his viewpoints on contemporary issues. In his 1990 publication Seduction , Baudrillard profoundly evaluates how the art and philosophy of seduction has taken a central stage in contemporary society as a compelling substitute to production and communicative interaction (Kellner para. 45). It is the purpose of this paper to critically evaluate what Baudrillard means by ‘Seduction Ethics,’ and if it can really help people to understand the modern media. The Concept of Seduction Numerous definitions of the word ‘seduction’ have been proposed by scholars and theorists, but the fundamental aspect of the term revolves around the effort of enticing an individual into an act which may have negative ramifications, either seriously or mildly (Merrin 7). The term is derived from the Latin word – seducere –, which literally means to lead astray from an original, normal, or straight course or conduct (Lecture Notes). Consequently, the leading astray entails some level of appeal to emotion, imagination or aesthetic taste, implying that the appeal is towards something non-cogent or something that is intrinsically attached to the heart. However, it is tellingly clear that Baudrillard uses the term to elicit deep undercurrents aimed at criticizing how modern institutions functions to alienate people further from the truth even though they claim that all what they are propagating is the objective, verifiable truth (Gane 144). In Baudrillard’s world, seduction “…does not undermine, subvert, or transform existing social relations or institutions, but is a soft alternative, a play with appearances, and a game with feminism” (Kellner para. 45). It is imperative to note that Baudrillard’s description of seduction ignited sharp responses from critics. The Meaning of Seduction Ethics according to Baudrillard In his book, Seduction , the French theorist describes “…seduction as the artifice of the world,” and further argues that “all things wish to lose themselves in appearance” (Vaughan 43). This, according to Baudrillard, have made western cultures to progress towards a total erasure of all oppositions and reference points so that contemporary social relations employ an overriding degree “…of ludic pursuits without significance or consequence” (Gane 143). In other words, Baudrillard provocatively critique an enduring trend in Moral Theory that places the accumulation of knowledge on espousing moral ambiguity rather than making objective judgments based on either the ‘right’ or the ‘wrong.’ To further drive his point home, the French theorist offers a deconstruction of the contemporary culture of production and fulfillment, postulating that these are overridin