Market Analysis The idea of starting BXIV came from the analysis of the men fashion industry and the brands in it, we analyzed that brands are offering these products for very higher amount that middle class cannot afford that, for that purpose we are putting our foot in this business, We conducted different surveys and researches for analyzing the market and the technological industry, for that we interviewed different people from different classes and got to know different pay scales of people, keeping in mind the average pay scales of people and the amount people want to spend on buying different products we are offering we have set the price of our products, and the most popular way of promotion in the city is billboards and that we are using for promotion, besides that the secondary promotion tool which attract a lot of consumer is media, we are using TV, radio, print media for the promotion of our brand, we also got to know by interviewing and giving people questionnaire that the innovation in a product is the thing that a product carries and forces people to go for shopping so we are also using this marketing strategy as promotion of our brand. For distribution purposes we would target the economic hubs of the city over there we would open our franchises and market our product from those particular areas of the city (Johansson, 1993). Segmentation Analysis Market segmentation is used as “a strategic marketing tool for defining markets and thereby allocating resources. Segmentation studies use statistical techniques called factor analysis and cluster analysis to combine attitudinal and demographic data to develop segments that are easier to target” (Dyrud, 2002, p. 23). We have divided our groups on the basis that which segment of the population is in the most need of our product, so we analyzed that businessmen that is the corporate sector is in the most need of our product and we would be catering to them initially (Davenport, 1993). Greiner Model 1 st Phase The Greiner model basically starts with the growth stage of the product. Where the entrepreneur is too busy handling the important functions of the business and most of the communication that is taking place is informal because the number of employees is less when the business is new and growing and the rewards for extra efforts put in are given in the shape of stock options or profit-sharing. But as the organization grows older and there are more employees within the company so it becomes necessary that the conversation used should be formal, and the same sort of situation will be implemented during the growth stage of BX-14. Most of the time leadership crisis arises in this stage so it is necessary that bX-14 management should hire someone professional in order to eliminate this problem Phase 2 This phase is basically related to the growth through the direction. This would be needed when our product BX-14 has achieved a lot of growth and the environment of our organization is more formal rather than informal. There are so many specifications regarding a product which is difficult to find out and it becomes difficult to manage everything. This is where BX-14 could face autonomy crisis and it is necessary that the power shou