Abstract Businesses are always seeking new and innovative ways of minimising operational costs. LED light is one of the most efficient and environment-friendly sources of lighting that can minimise operational cost significantly. LED bulbs have a longer life as compared to other bulbs. In addition, it offers better light quality as compared to other traditional bulbs. It uses a sophisticated energy-efficient technology that can change the future of the US potentially by reducing lighting expenses. A typical LED bulb uses at least 70 per cent less energy as compared to other incandescent lighting options. This paper gives a 5-year plan on how to build a healthy community via the introduction of low-cost LED bulbs in the market. Introduction Currently, the demand for energy-saving lighting solutions is on the increase due to the irregular energy price variations courtesy of different factors. Based on the recent invention and advancement in the LED technology in China, it has become possible to manufacture environment-friendly lighting bulbs. Today, no product has entered the market to fill this gap. Therefore, the Beta Company can take advantage of this opportunity by offering high-quality LED bulbs technology. LED lighting is more advantages than fluorescent lighting as it saves more energy in comparison (Jang, Kim & Lee, 2015). Moreover, it has few maintenance requirements, it is environment-friendly, and it does not use mercury. Even though LED bulbs are slightly more expensive than fluorescent bulbs, the advantages outweigh the disadvantages in the long term. For instance, Long, Gosavi, Qin, and Noll (2012) argue that using LED lighting can save an estimated $52,000 for a retailer over a period of four years. The product targets retail companies in the US, which are engrossed in using the LED lighting to reduce lighting costs. The LED bulbs entail different parts, viz. LED lighting tube installation team and installation fixture. The installation team is our brand benefit for retailers who do not have the installation team in their businesses. The branding of the product will be based on the company’s name. Some of the strategic business challenges that the company is likely to face include the ability to develop a brand name to compete with existing rival companies. Secondly, our products need to have the benefit of strategic uniqueness in order to prevent imitation. Lastly, our product faces high upfront cost, thus making the final product slightly expensive. Considering that customers are price sensitive, it will be difficult to convince consumers to stop using cheap fluorescent and adopt LED lighting, which is expensive. It is recommended that the company should use a strong brand name in order to overcome these challenges. Moreover, the firm should use differentiation strategy in order to harness the customers’ trust with time. Lastly, the company should focus on effective customer relations through aggressive marketing to create awareness. Company description Green Lighting is a public limited company, which is focused on providing efficient lighting solution at affordable prices. Moreover, the company offers installation services for customers who cannot afford an installation team. Green Lighting operates domestically, but it i