Carl Zeiss AG is a company manufacturing optics, lenses and medical devices. The company was founded in Germany in 1846. Carl Zeiss is the oldest optics manufacturing company still existing in the world. The range of products manufactured by Carl Zeiss Company is wide, they produce optics for many different spheres such as astronomy, medicine, photography, science. Carl Zeiss is leading in the sphere of medical technologies. It has contributed a lot into the sphere of diagnostics and treatment of ophthalmic diseases and disorders. The company’s innovative solutions have been the moving force for the progress in the optic medicine. Right now Carl Zeiss is a promising and future oriented company participating in the progress of the sphere of intraoperative radiotherapy (One of the World’s Leading Medical Technology Companies, n.d). The old and new logos of Zeiss Company. The company’s mission is improving patients’ quality of life. In the middle of the nineteenth century Carl Friedrich Zeiss opened his first workshop specialized at making microscopes. Carl Zeiss was studying optics and technologies deeply and travelling a lot. He invested plenty of time and money into his business improvement and during the first year of operation he sold twenty three microscopes. The business of this talented man was developing well and in a year he moved to a bigger facility and took his first apprentice (Carl Zeiss – A History of a Most Respected Name in Optics, 2013). He manufactured scientific equipment and devices for universities and scientific facilities. His products were named ones of the most advanced tools created in Germany. In 1866 Carl Zeiss started to work with his future partner Ernst Abbe. Together these two outstanding professionals made a great impact on the world of science and medicine. Nowadays the company is socially oriented with fair payments; also Zeiss Medical Technology declares that protection of the environment goes without saying for them and is a part of their corporate policy. The company fulfills all the basic requirements for quality management and marketing. Zeiss nowadays is not only a company with an amazing history, but also a company with an admirable reputation and outstanding achievements. The company structure includes semiconductor manufacturing technology, industrial metrology, microscopy, medical technology and vision care. Besides, the company is manufacturing camera lenses and sports optics. The company’s staff counts more than twenty four thousand people all over the world, the revenue is more than four billion Euros, ten per cent of which goes to the research and development needs. The company has more than seventy market stock points worldwide, four global distribution centers, three regional distribution centers. The company receives more than two hundred thousand orders a day and sells over a billion lenses every year in more than fifty countries. Dr. Hermann Gerlinger, born in Bad Mergentheim, Germany in 1953, has a doctorate degree of Physics and Astronomy. Member of Zeiss AG Board since 2006. Dr. Ludwin Monz, born in Trier, Germany in 1963, has a doctorate degree in Physics and Astronomy. Joined Zeiss in 1994 as a res