ShantanuT01/DACTYL-Pretraining huggingface dataset:
Advertising and marketing are an increasingly important area of activity for healthcare provider organizations. Hospitals and other healthcare providers rely on marketing campaigns to engage with their patients, encourage individuals to seek out necessary medical assistance, and provide public health education services. Given the importance of hospital advertising for the economic viability of healthcare, individual health outcomes, and the broader public health environment, ensuring its effectiveness is a particularly urgent task. To that end, marketing decision-making for healthcare organizations should incorporate the use of quantitative methods and data. By taking quantitative insights about consumer preferences into account, hospital organizations can refine their messaging and improve patient satisfaction. In this essay, I will discuss my use of quantitative methods in visual marketing design as part of a hospital advertising campaign. While working for a hospital in my home country, I was involved in developing marketing plans and designs. The goal was to advertise the hospital’s services and products to a broader audience and spread public information about healthy lifestyle choices. The hospital’s marketing activities were impeded by the poor state of education about the importance of healthcare services among parts of the target audience, resulting in indifference towards its offerings. It also had to compete with large volumes of advertising from other sources, including competing healthcare providers. Seeking to stand out among the competition and draw attention from the less-informed parts of the audience, the hospital decided to implement a visual marketing strategy. This strategy used the vivid effect created by posters and other pictures to communicate key ideas to the audience (Mizik & Hanssens, 2018). The next decision-making problem that needed to be resolved was how to ensure a maximally effective visual design. I approached this problem through the use of a quantitative marketing research technique known as conjoint analysis. This popular quantitative method is frequently used to refine product features but has also found numerous alternative uses, including content advertising (Mizik & Hanssens, 2018). Conjoint analysis works by decomposing objects into their constituent elements and examining which of them has the most effect on consumer preferences. I created several versions of the advertising poster for healthy food choices. The versions were used in an online survey that asked its participants which variant made them more likely to alter their lifestyles or use the hospital’s services. The survey sample was demographically weighted to be representative of the hospital’s target audience. The survey results were studied b
Summary Echinacea purpurea is a flowering plant mainly found in the native area of eastern North America. The plant produces cone-shaped flowers that are purple in color (Taylor, Weber & Standish, 2010). Description The plant grows to a mature height of about one and a half meters and half a meter in width. Its blooming period begins towards the end of June and early and early July. Its flowers contain both the male and female reproductive organs, which are mainly pollinated by bees and butterflies. E. purpurea grows well in open woods, cultivated beds and barrens (Blumenthal, Goldberg & Brinckman, 2010). Common Names —echinacea, purple coneflower, coneflower, American coneflower (Taylor, Weber & Standish, 2010). Origin Echinacea purpurea is known to originate from the Northern side of America. It was first discovered by the natives on the Eastern side of North America. The plant was found to grow in areas of low density and can survive in tough weather conditions both in dry and wet areas. Other species are found in Tennessee with the rare species found in Eastern Kansas and Oklahoma. Scientific Classification   * Kingdom: Plantae   * Order: Asterales   * Family: Asteraceae   * Tribe: Heliantheae   * Genus: Echinacea   * Species: E.purpurea   * Binomial name: Echinacea purpurea (O’Neil, Hughes & Lourie, 2009) Distribution Echinacea purpurea is currently grown in the Eastern part of Northern America and is widely distributed along with the Midwest, southeastern parts of the United States of America (Turner, Bauer, Woelkart, 2009). In Florida, Echinacea purpurea is known as the purple coneflower (O’Neil, Hughes & Lourie, 2008). Medicinal Purpose The plant is known to have medicinal properties, which include stimulating one’s immune system and helping to prevent the human body from being attacked by infections (Shah, Sander & White, 2009). Natives that lived in North America used the plant to treat colds. In limited times they used to treat skin conditions like acne and boils (Turner, Bauer, Woelkart, 2009). Native Indians used the preparations from this plant to cure and heal various types of wounds like burns, bruises, cuts and bites. Others said it is a “cure-all” product even for cancer (Barrett, Brown & Locken, 2007). In the olden times, Germans took a higher activity in research and were one of the first people to obtain the main constituents of the plant (Turner, Bauer & Woelkart, 2009). They found out that the plant contained flavonoids, phenols, polysaccharides and alkyl amides, vitamins, copper and oil. This combination of ingredients further showed that preparations from it can be used in stimulating the immune system, suppressing the
The aim of my research paper is to designate various issues that have an effect on the determination of a student towards higher education regarding his or her social class. Moreover, it emphases the subject of social predisposition in the institutes of higher education. My research paper tends to provide investigation towards the amount of characteristics that alter the degree of registration into institutions of higher education of scholars from inferior social groups; to define the relative importance of these aspects for assorted minor groups of undergraduates and to lengthen appropriate policy endorsements. According to the researchers, the corresponding quantity of juniors from inferior social groups endured practically deprived of deviations for the last century. To be accurate, the amount of scholars who have an intention of receiving a graduate degree has distended; however, so did the quantity of the examples among scholars from every social group. As consequence, the alteration between scholars that had been apparent for many years until the middle of the last century has finally come to its final stage. Even the enhanced postponement of university edification during in the 1990s was not able to endure it. Currently, there is a wide-ranging scale of symbols that illustrate impairment and judicious assessments of the previous decade that permit to declare with an exactness that the discrepancy has been diminishing ominously. Scholars from the underprivileged environs have prolonged their registration in the institutions of higher education on more prompt, complete proportion than the scholars with the more advantageous background. On the other hand, there is an amount of detached aspects that distress the undercurrents of deviations and are the motive for postponing the disappearing of the ruptures in involvement in higher education among students from different social groups (Haveman & Smeeding, 2006). The crucial assertion in the favor of assortments in registration percentages among scholars of diverse social circles is the relation to the chronicle of events in the family, educational sides, and the insolence towards the worth and compensations of higher education. Nonetheless, there is a much broader extent of concerns that that affect the decision to enroll in an institution of higher education than a social background. These are “encouraging factors, discouraging factors, influences, information, choice of institution and course and part-time education” (Carneiro & Heckman, 2002, p. 711). Further, the research paper will provide a more detailed defi
The role of long-chain essential polyunsaturated fatty acids (LCPs) such as DHA and AA in the normal development of infants, and consequences of deficiency Fats are the main component of the brain, up to 60 percent. This is usually a high concentration of fatty acids, which are mainly long-chain polyunsaturated fatty acids (LCPs). The main LCPs in the brain are usually docosahexaenoic acid (DHA) and arachidonic acid (AA). Tissues of the retina of the eye and the brain have DHA as the main structural part. During the early developmental stages of children, DHA is necessary to support the rapid development of the eye and the brain. Any deficiency of DHA can cause children to have poorly developed eye and brain functions. Arachidonic acid (AA) mainly comes from omega-6 fatty acids. The body cells require AA for the usual transmission of messenger using the nerves. It also enhances the proper function of the memory. Both AA and DHA play vital roles in developing vision, coordination, and learning ability. Some studies conclude “children with learning disorders usually have low amounts of DHA and AA in the red blood cell membranes and their plasma”. 1 Good consumption of DHA and AA enhance the development of a good brain. This is why during the formative years, omega-3 and omega 6 are crucial. Some of these LPCs are readily available in nutritional diets. However, children do not take most foods, which contain these fatty acids for brain and eye development. Thus, using these fatty acids as supplements can provide solutions to perceived deficiency. Low level or lack of both AA and AA have other serious health problems in infants and young children cause pediatric conditions such as cystic fibrosis, fetal alcohol syndrome, unipolar depression, attention deficit hyperactivity disorder, congenital metabolic disorders, and aggressive hostility. Some of these conditions have shown that the use of supplements may provide positive changes in infants’ and young children’s conditions. Still, studies on the effectiveness of DHA supplements are ongoing to justify the use of DHA as supplements with infants with such conditions. An argument supporting the use of LCP-supplemented infant formula over non-supplemented formula in infants DHA has a fundamental function during the early stages of pregnancy and early childhood in functional brain development. ADH also shows anti-inflammatory properties. This has led some scientists to suggest that DHA can act as a supplement for therapeutic and preventive uses. 5 Researchers think that DHA is conditionally necessary for the early growth and functional development of the brain. However, they have not been able to prove this claim apart from some exceptional fish species. A comparison between “plasma and red blood cells of infants with supplemental DHA and those without reveals infants with no supplements can only produce up to 70 percent of the DHA they need”. 7 Currently, studies cannot establish that the deficit of 30 percent may cause impairments in infants and young children though some stud
Language borrowing is always an interesting topic for discussion. Loanwords are such words that were taken from another language without being translated. Tulloch et. al. claims that “the route of borrowed words into English can be complicated because words have often been borrowed and absorbed through several languages before reaching English” (37). Differently put, it is hard to track the origin of some words. These words are often modified to fit the language. Some sounds are removed or changed according to phonological combinations and easier pronunciation (Campbell 59). Also, it should be said that words can be borrowed both directly and indirectly (Stockwell and Minkova 54). There are numerous words in modern English that were borrowed from many languages. Beef has originated from French Boeuf (Campbell 58). It is used to describe a meat of domestic animals in the original language. The spelling and pronunciation were altered. Another example is porc . It was borrowed because there was no exact word in English to characterize meat of pig at that time. The last letter was changed, and it has turned into simply pork (Campbell 58). French pillotte has changed into pilot (Tulloch et. al. 37). This term is used to define a person that steers a ship. Spelling and pronunciation were changed. Buteillier was also borrowed, and it has turned into Butler (Tulloch et. al. 38). It is a person of high rank that serves drinks in the original language. Some letters were taken out from this word. A Question has come from French language (Durkin 249). It is spelled as questiun and is used to describe a problem. For example, Italian spaghetti did not need any modifications (Tulloch et. al. 38). Spaghetto is a string in the original language. Spaghetti is spelled in English in exactly the same way as in Italian, but the pronunciation is slightly different. Latin historia has changed into history (Durkin 244). It means to learn after obtaining information in the original language. Sugar was borrowed from Arabian. Sukkar was initially used to define gravel (Tulloch et. al. 38). The word was changed to fit phonological combinations. Latin producere has changed into produce (Durkin 244). The term was used to describe an act of empowerment. Two letters were taken out, and the way the word is pronounced was also altered. The Person was borrowed from Latin and
Export financing and the role of the factors in international trade transactions are the two highly specialized and field-specific areas in international trade financing; however, understanding the mechanisms of their work can be essential for acquiring better knowledge if the international trade markets as a whole. This paper investigates two main issues in exporting trade: the first is a probable explanation of the reason why an exporter would provide financing for an importer and whether there exists much risk in such an activity; the second one refers to the role of a factor in international trade transactions and the capability of said factor to aid an exporter. Various reference sources are used to confirm the arguments stated within the following essay. Common knowledge is that every business aims to have profit, which means exporting companies are looking for the ways to be profitable as well. One of the essential factors for making sales successful is the export financial assistance. According to a Basic Guide to Exporting (2012), for a company it is important to establish and carefully follow credit principles and credit periods to secure itself against disreputable buyers but is also important to maintain a balance between risks and remaining a competitive market player (p. 193-195). Thus, an exporter is able to increase sales by allowing the importer to pay at a future date. However, Peter Boland (2011) in an article on risks involved in international trade finance emphasizes that financing the importer may be attended by some risk, for example, financial and operational risks or fraud (par. 5-7). Sometimes, when an importer is a small and unknown company these risks may come true, but they can also be mitigated by using insurance, exercising due diligence or by resorting to factoring ( Export Finance Guide , 2010, par. 1-55). According to a definition from a book “International Financial Management” by Jeff Madura, “since there is a danger that the buyer will never pay at all, the exporting firm may consider selling the accounts receivable to a third party, known as factor.” In essence, factoring can secure the exporter from the credit risks of an importer. However in its turn the accounts receivables will be bought by the factor at a price lower than their actual cash value. Ray Pereira (2011) in an article on international factoring notes that it has become an attractive alternative for exporters; the steady growth of such services and their popularity led to the fact that by 1995, the factors were already able to cover $23 billion in international trade (par. 1-6). Nevertheless, another guideline on factoring, issued by the Central Bank of Bosnia and Herzegovina, notes that factoring may be useful for large-scale companies rather than the small ones and while the use of a fa
Childhood aggression is an important disorder for study because of its influence on future behaviors, personalities, and attitudes of children. The disorder is associated with several negative outcomes that teenagers exhibit during adolescence. For instance, it has been linked to violence, drug use and substance abuse, theft, antisocial behaviors, and vandalism. If childhood aggression is not identified and addressed early enough, it progresses into adolescence and adulthood. Examples of disorders that emanate from failure to recognize and treat childhood aggression early include Conduct Disorder and Oppositional Defiant Disorder. Aggressive behaviors range from minor emotional disturbances to destructive physical conduct. Characteristics of aggression in children include bullying, violence, verbal abuse, and physical fights. It is important for teachers and parents to differentiate between aggression and the onset of adolescence. For instance, the onset of adolescence is characterized by rumor spreading, lying, and engaging i
Introduction There were several attempts to identify the culture and single out its dimensions before Hofstede’s research. Hofstede conducted his study in 1980 and this research involved 60,000 people from about 50 countries (Hofstede, 2011). The participants of the research were employed at IBM. The main findings of Hofstede are six major cultural dimensions. The power. Distance dimension is related to the relationship between the more powerful group and the less powerful members. Thus, it focuses on the extent to which the more powerful members exercise their authority and the less powerful ones are submissive. In small power distance societies such principles as democracy, equality, and pluralism reign while in large power distance societies there is a strict hierarchy and autocratic governance. Uncertainty avoidance is based on people’s readiness for novel and unexpected situations. Societies with weak uncertainty avoidance feel comfortable in rapidly changing circumstances while societies with strong uncertainty avoidance tend to plan and set rules. Individualism versus collectivism is the dimension that focuses on people’s desire to be integrated into groups. Thus, individualist societies focus on principles of private property, personal opinion and task prevail over the relationship. Collectivist societies concentrate on harmony within the group and relationship prevails over tasks. The dimension masculinity versus femininity relates to male and female values. Feminine societies focus on the balance between work and home and equality in gender roles distribution. In masculine societies, work prevails over family and inequality in the distribution of gender roles. The dimension of time orientation relates to the way people plan. Thus, short-term-oriented societies focus on short-term goals and one of the major ideas, which persist in this society, is that the most important things in life have already happened or are happening now. In a long-term-oriented society, people value changes and contribute a lot of effort to succeed; they are also ready to wait for certain results. The dimension of indulgence and restrain is related to people’s ways to express themselves and express their emotions. In indulgent societies, people are more positive and are eager to rest more while in restrained societies people are more reserved and less likely to value leisure time. Strengths and Weaknesses Strengths The study provides an in-depth analysis of the cultural peculiarities of societies but it also has its strengths and weaknesses. Thus, the study was the first of its kind and highly needed at the time of its development (Jones, 2007). Hofstede’s research was based on an in-depth analysis of data and coherent theory. Major Hofstede’s findings have been confirmed in several studies that followed. Weaknesses At the same time, it is possible to identify certain weaknesses in the study. The definition of the culture is still subject to interpretation and it is not easy to identify the boundaries of culture (Jones, 2007). Hofstede’s research is based on an ethnocentric pattern but it needs a bro
The information was obtained from Mrs. B., a 24 years old female. The psychiatric-mental health assessment is necessary in this case because the patient is viewed as insecure about her appearance by members of the family. She frequently throws up after meals and is anxious about her weight most of the time. A survey was used to assess the patient’s mental status (Goroll & Mulley, 2014). She has got the highest possible score, and it is a significant factor because it indicates that no significant mental issues are present. No problems with self-esteem were noted. It is noticeable that she has frequent mood swings and tries to draw attention to herself. Overall, it is evident that she has a distorted perception of her body. The patient’s current diet may be described as unreasonable. She has suffered an enormous loss of weight over the last few years that should not be disregarded. Mrs. B. avoids certain foods and prefers fruits and vegetables in most cases. It needs to be said that laxatives are also frequently used. She does not have a history of drug use, and it is a significant factor because it could worsen the situation. It is also imperative to note that the process of eating is viewed as something terrifying by the patient and often causes discomfort. The fact that she is not physically active is significant because her muscles may be severely weakened as a result of such eating behavior. Mrs. B. immigrated approximately six years ago. The patient has noted that she thinks that the treatment may not be complicated by issues that are assoc