Introduction Every business’s dream and primary goal is to have a considerable market share in their respective industry, both locally and internationally. As a result, most organizations strategize to expand their operations to different regions worldwide. However, these companies consider various factors related to their targeted market that can impact their activities. The elements may include political temperature, economy, environment, infrastructure, culture, population, and legal framework of a particular country. An analysis of these aspects helps firms to determine which nation they can prioritize to others. The National Food Product Company (NFPC), a UAE-based organization, plans to expand operations into one of Latin America Countries. This paper analyzes two countries in the region, Colombia and Costa Rica, and recommends one where NFPC can expand sales and production. Company Profile and Products The National Food Product Company (NFPC) is a UAE-based company that has been operating for more than 48 years. NFPC is a multi-million dollar organization with its headquarters in Dubai. The firm is well-known for its brands, consumed by the most significant percentage of UAE’s population. NFPC employs more than 4500 employees in the region, who help the company to produce and export its products to more than 40 countries globally. The business focuses on creating innovative products that meet the needs and lifestyle of its customers. NFPC’s mission is to be “the leading player in core categories by 2025 with focus on our people, processes, technology, and brands” (The National Food Product Company, n.d.). The organization’s core values are competitive innovation, trusted teamwork, passionate ownership, agile speed, and motivated people. Its corporate culture is the commitment to offering services to the community that makes lives better. The company brands include Oasis, Lacnor, Blu, Laban Up, Gulf & Safa, Melco, Milco, Royal Bakers , and Aqua Fresh. Oasis and Aqua Fresh are water products packaged in different sizes (The National Food Product Company, n.d.). Laban Up, Gulf & Safa, and Milco brands comprise dairy products such as milk, yogurt, and cheese. Conversely, Lacnor and Malco provide a wide range of refreshing and tasty juices in different flavors and sizes to meet the tastes and preferences of various consumers. Colombia Physical Characteristics Colombia is located in the northwestern region of South America and is bordered by Brazil, Panama, Peru, and Ecuador. Additionally, it has two coastlines, one on the north along the Caribbean Sea and the other along the Pacific sea in the west (McGreevey et al., 2021). The landscape is mainly characterized by Andean cordillera, the most incredible mountain ranges in the world. The climate is tropical and isothermal due to the country’s close proximity to the equator. While tropical rainforest and savanna climate prevails in the Amazon region and Atlantic lowlands, the Caribbean littoral and Gulf of Morrosquillo experience drier savanna climate (McGreevey et al., 2021). The temperature and rainfall in Colombia vary throughout the year. The transportation network is another physical factor the influences busines