Introduction The focal point of this paper is to present a debate on the issue of negative influence of television advertising on people of the country in the context of sex and violence. Additionally, it would be taken into account that most vulnerable population influenced by television violence is the youth thus; much emphasis would be given to this section. There are several books and journals available that convey the studies performed on the basis of influence of television and advertisement on the parameters of sexual acts and violence. (Petrison, 19-23) There is no doubt that existing research shows that advertisement violence is linked to youth violence and experts agree that to argue against it is meaningless. Even though many Americans have enjoyed unparalleled material prosperity and personal freedom during the past several years they have also felt a growing and nagging uneasiness. Yes, we live longer, healthier lives. For all these achievements most Americans sense that we are suffering from a sinister decay in our moral structure. Few Americans would be shocked to learn that we lead the industrialized world in rates of murder, rape, sexual assault, violent crime, juvenile crime, imprisonment, and number of teen suicide. Problem statement Deb, however, is more data oriented in this context. He states that society has become increasingly concerned about violence committed by people in their twenties. It has been found that far too many of the young population are killing and hurting others. At times it almost seems to be an epidemic . (Deb, 16, 2) Deb believes that one of the major causes of youth violence is advertisement violence or hidden violence in advertisements. Law enforcement agencies arrested approximately 2.8 million juveniles in 1997 in the United States. Of that number 2,500 were arrested for murder and 121,000 for other violent crimes. People in their twenties accounted for 19% of all arrests, 14% of murder arrests, and 17% of all violent crimes. Existing studies have shown that media violence is a major cause of youth violence. (Deb, 18, 4) He argues that eighty-seven percent of American households have more than one television, and almost 50% of youth have a television in their rooms. Thus television advertisements are the most important instrument in this criminal instigation. Deb believes that “ we aren’t only teaching kids to kill; we are teaching them to like it .” (Deb, 17, 3) Argument The horrifying epidemic of school shootings in the late 1990s has transformed the uneasiness into an almost desperate alarm. Behind the façade of our material comfort we found a national tragedy: our children were killing each other. Actually, we are in the era where you would need a whole new phrase ‘ad for ad sake’. If this looks too morbid to ad filmmakers then it would be better to click on the television and have a look at the product ads of Pepsi, Red lobster or Hummer. As a part of the ad trends of the 90’s these advertisements rarely show any interest in revealing the usefulness of the product. They are more concerned with the sub-alter experience of the product users. Today’s ad filmmakers try to create a utopian flavor to the product where the product