Tapping into a new zeitgeist The advertisement of the Red Magazine adopted three successful television ads creating the story lines of ‘defining moments’, ‘the strip’, and the ‘me-time’. Reflectively, these advertisements target the women in the age bracket between 30 to 40 years. Adopting an experimental advertisement approach, the marketing of the red magazine created the aura and feeling of personal touch and fantasy in reading the magazine. The advertisement is very effective in terms of attention since it is decorated with simple to understand scenes besides the warm red colour. The strategically placed background red colour is an eye catcher associated with pomp and sophistication. In addition, the targeted viewer would immediately develop curiosity to understand the symbolic importance of the redmagazine for a woman alone in a house. As a result, it creates an intrinsic motivation response that triggers the mind to activate affiliation, self acceptance, and feign community feeling. In the end, this advertisement succeeds in appealing to emotions through capitalization on biases and prejudices of the women population between the age of 30 and 40 years. Experimental Appeals in Advertising Immediately after viewing the Virgin Atlantic Airways advertisement, a vivid person would develop a desire to associate with the advertisement since the setting of the scene is that of a relaxing environment that every potential traveler would want to associate with. This advertisement appeals to a balance between rational and emotional desire to respond to the message (Hackley 2010). In terms of action, this advertisement creates a picture of the reality of the effects of climatic change in nature. Notably, the balance of colours and use of a common surrounding is likely to motivate action as the subconscious mind of a viewer would be activated to give a second thought to the message. Therefore, response to the advertisement will emaciate from the bandwagon technique which heaps pressure on the mind to follow the perceive message (Cook 2001). The Switzerland as a tourism destination advertisement is very manipulative and use tactics that directly and involuntarily appeal to the mind of the target person. Despite ignorance of the same and disbelief of their effects, this advertisement remains complex and significant in the choice of products owned by an individual planning to go on a holiday. The advertisement appeals to memory or emotional response to the beautiful scenery being enjoyed by the male traveler in the motion pictures (McClintock 1998). In this sense, such a person is lured into accepting the floating idea tourism service by the mind that always assumes comfort in trial in the belief that it will have the same feeling. Perception of the mind is often ignited through a series of propaganda initiatives aimed at awakening involuntary desire to possess or associate with a product or service. Advertising involves building friendly partnership and working relationship with a market segment without necessarily having physical contact with it (Leiss, Kline, Jhally and Botterill 2005). Therefore, through timely appeal to emotions and self prejudice, advertising agencies have realized tha