Introduction A leader with great charisma needs to be able to influence other people in his/ her belief of what is right since that is what leadership entails. A leader can achieve great charisma for better influence by learning the required seven leadership principles. The principles involve the ability to use individual power and influence; having belief and confidence in oneself, being able to analyze situations accurately to act well; being a very good communicator, making prudent use of strategies that may not necessarily be conventional, having enchantment on the people following after the leader, having great visions way beyond extreme and having a willingness to take risks to influence. The above-mentioned mechanisms play a crucial role in ensuring the success of a leader. In the article, Roddick displays exemplarily and great leadership abilities as well as great charisma through the application of the seven mechanisms in the management of the body shop. Use of Personal Power and Influence Just like other people engaged in business, Roddick as a woman had feared at the beginning which was mainly from languages of business, having to contend with negative behaviors of customers, for example, untidiness among other fears. The process of overcoming her fears was done using her power and influence. Since the store had a legend of existence in the United Kingdom with a period of thirteen years in operation, it had established itself as a popular brand. Through this mechanism, therefore, she is just required to use the body shop’s influence already existing on its customers to achieve higher heights in business (Burlinghyam, p. 3). The company’s products are experiencing self-advertising based on the company’s good name. In the case of Roddick, advertising would just be to fulfill formalities and achieve a competitive edge rather than just informing customers of the goodness of the products it offers. Willingness to Take Personal Risk The charisma of Roddick is shown through her readiness and willingness to take personal risks through ensuring the involvement of her shop in a good number of activities even if the financing of the same has to come from her savings (Burlinghyam, p. 9). This characteristic has severally raised criticisms from both customers and other ordinary people. In their criticism, they purport that her risk-taking actions are a way of business advertising and profit or sale increment. Although this can cause her to lose some of her customers, Roddick is not bothered since she desires to help people. Additionally, she acknowledges the fact that despite all the challenges facing her at the beginning, she took the bold step of taking the risk to set up the shop. Follower Disenchantment The high number of customers allows Roddick to use the follower disenchantment mechanism. This would require customer follow-up to retain them since they are very loyal and act as good agents of advertising for the great products at the shop. The display pattern of the products plays a great role in customer enticement. The customers who come to the shop can locate what they want without the necessity of having to inquire from the sales staff due to the orderly manner of the body shop and the clear labeling of the products (Burlinghyam, p. 4). Communication of Self-Confidence Roddick is largely known for her character of intense commitment to her work. This provides an opportunity for her to make use of the mechanism of communication of self-confidence