ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction Diversification is a marketing strategy that lies in expanding market segments or sales volumes by introducing new product lines. At a business level, it implies creating new industry departments entering the manufacture of a new product. It can also imply entering business whose goals are beyond the existing business strategies. The diversification strategies form a part of the product/market matrix and depend on the development of new product and market. Therefore, the phenomenon specifically reflects customers’ perceptions, rather than managers’ techniques. By introducing diversification using introducing a new product, it is possible to stimulate customer demand and foster product innovation. Diversification also involves internal development of new market segments and productions, firm acquisition, and cooperation with a complementary company. Distribution and import of product lines provided by another firm is also a part of diversification technique. In case a firm needs to sustain a competitive advantage over other firms, it should encourage innovation and creativity, as well as create prospects for product development and advancement. Apart from the diversification strategies, there are other three strategies contributing to entering a new business unit. These strategies include market penetration, market development, and product development. These strategies are traditionally accompanied by similar financial, technical, and commercial resources tha
Introduction The success of any organization is tied on the management’s ability to make sound decisions. Managing involves working with other people to achieve the goals of both the company and its employees. In reality, good management should possess the ability to come up with rational evaluation of a situation and be able to decide on what is to be done. The management should also possess the ability to develop strategies on how to achieve the set goals and purposes. In any given organization, the corporate executive is tasked with the responsibility of guiding the firm in the right direction and ensuring that all the business units in the company are functioning effectively. In order to achieve this, corporate leaders should take into account various issues if they are to attain the organizations goal of creating more wealth. This makes an “organization’s management to be the determining factor of the company’s demise or survival”. (Daft, 2010, p. 27) According to analysts, a good leader should possess the ability to inspire the employees in the company. in reality, these are leaders who have visions that help others to reach for higher things. Unlike ordinary leaders, inspirational leaders are able to arouse the employees passion into action. On top of this, a good manager should possess strategic management skills that will spur the organization to greater growth. Actually, coming up with strategies is not as important as possessing the ability to transform the intentions into action. In the current global market characterized by cutthroat competition, possessing modern strategy leadership approach is a key concern for any organization. (Kotelnikov, 2001) Statement of Problem Most businesses today are facing closure due to inconsistent leadership, which presents challenges of overwhelming proportions. Most organizations throughout the world are finding it hard to operate as competition heightens. Research done on the cause of this trend has identified poor communication between the management and the employees as the biggest cause of this business failure. Many managers today do not know how to deal with change in their organizations and this has not gone well for the businesses. Kotelnikov, (2001) also identifies the inability to mange people, lack of goal setting and poor problem solvi
Organization overview This is a marketing plan that will focus Richards’ group that offers advertising services to various companies operating in the all sectors of the economy. The company deals in advertising services to other company by ensuring customer loyalty. The online advertising operates the same way as the media adverting although real time. The company has it headquarters in the Dallas, 750 N. Central Expwy., Ste. 100 Dallas, TX 75231-6437, United States. The company’s main competitors are also trading in the same market segment but have not adopted the proposed service. However the company’s current objective is making them grow at a rate which competitors cannot match. They currently target Mexican market with this service and young generation as a way of capturing a huge segment of the market.. The company’s corporate social responsibility ensures that environment is sustained for the future generation. They have the best customer care programs and customers enjoy services that enable them monitor the progress of their advertisement. The company’s competitive edge is the ability to attract customers of all fields and all levels of income by offering various services with various prices (The Richards group: A Branding and full service advertising). The company mission statement and vision are:   * Vision statement: To enable companies to develop brand name and increase their market share worldwide.   * Mission statements: To innovate and develop value of the brands, committing the company to be.   * Highly service and customer-oriented.   * Innovative, competitive and strongly focused towards customers satisfaction.   * Be an international leader in the advertising industry. SWOT Analysis Strengths:   * It will be the first company to launch multi industry online booking services therefore customer confidence will be high.   * They will grow through the use of strategic alliances with members of various industries requiring their services.   * They will have exclusive rights and for the first years of operation thus being a monopoly in multi industry.   * Low cost of setting up because the partners in the business are young trained professionals in various fields.   * The company will be able to assist in online shopping as part of business.   * There will be high operational matching and reduced risks relating to profitability competitive pricing of the services.   * Convenient virtual location.   * Direct mail delivery capability service innovation ongoing.   * Management is committed and confident (Mullins L.J. 1999, pp 131-2). Weakness:   * The company will experience barriers to enter foreign market because of regulations to protect home made companies.   * Unavailability of broadband in the third world.   * There will be high competition in the market.   * No pilot or trial done yet.   * No company brand awareness.   * More training of the staff to familiarize with the new service.   * Limited budget (Mullins L.J. 1999, pp 131-2). Opportunity:   * There is potential
Elderly neglect is an overlooked problem in the society (McAlpine, 2008).When people get old, they may not think, see and hear as they used to. These weaknesses create room for immoral people to exploit them. Therefore, elderly abuse by family members and other caregivers exists in frequencies and rates slightly lower than child abuse (Quinn and Tomita, 1997). This makes it one of the most common forms of domestic abuse. Although governments and other agencies have taken great strides toward ending this ungodly act, more should be done to eradicate or lower cases involved. According to McAlpine (2008), spotting victims and providing timely interventions are some of the measures aimed at curbing elderly neglect. Additionally, there should be mandatory training and recognition of caregivers and professionals working in this area (McAlpine, 2008). Stiffer penalties should also be imposed on caregivers who fail to meet their obligations. This essay gives an insight into the neglect of the elderly. Latest statistics show that tens of thousands of elderly people face abuse by people trusted with their care (Helpguide.org, n.d.). Helpguide.org (n.d.) also reaffirms that more than half a million cases of elderly abuse reach the authorities yearly in the USA alone. Surprisingly, millions of other cases go unreported. Elderly neglect makes up more than half of these cases (Helpguide.org, n.d.). In this context, elderly neglect is the failure of caregivers to discharge their responsibility appropriately (helpguide.com, n.d.). This can be from the failure to provide the elderly with basic needs such as food, clothing and shelter. In most cases, the affected elders are
The world is changing with a plethora of technological disruptions and social changes happening, which will affect the criminal procedures and the Constitution. Financial crimes, in particular, will probably become more intricate and complex as people begin to use electronic devices, e-money, and internet-based payment systems. The case of Goldman & Sacks about fraudulent information on mortgage papers and the ethical concerns of the Bank of America are prominent examples. The financial crimes of the past have led the state and the rest of the world into a financial crisis, and there is a need to review the procedures for investigating financial fraud and financial crimes to avoid similar scenarios in the future. Apart from the financial crimes, the government should expect and prepare for the increase of criminal activity, which began after September 11th. To address the rising number of these violent crimes, a new approach to policing and criminal procedures is needed. Perhaps the use of technology and algorithms can help the justice authorities perform their duties more efficiently and have less burden i
Introduction This is a critical paper on From Protests to Politics: Sex Work, Women’s Worth and Ciudad Juarez Modernity by Mellisa Wright. In this article, Wright uses ethnographic research to explore how commercial sex workers are slowly disappearing from the streets of Ciudad Juarez in Mexico. The writer discusses deeply how these commercial women sex workers are protesting against their forceful removal from their ‘workplace’ and the politics behind it. Coincidentally, the more police officers intensify their bid to remove these women from the streets, the more women and girls are being murdered or kidnapped. Wright rues that, while being denied a place in public areas is one thing, kidnapping and murder is a completely different thing. Nevertheless, these commercial sex workers are pushing for their stay in streets; they are doing this by staging protests across Ciudad Juarez, and they are gaining support from like-minded activists, and this association is a potential political alliance. Wright asserts that removing commercial sex workers from the streets of Ciudad Juarez is tantamount to devaluing these workers on humanity basis and their protests are acting as powerful tools to counter such humanity devaluations. Surely, “Their battle is not, in this case, present, over wages; it is over their meaning as women, as economic agents, and as valuable members of society” (Wright 383). Critical Analysis Generally, this paper is well written. It makes sense in that; the writer explores the forceful removal of casual sex workers from the streets of Ciudad Juarez compellingly, validating each claim made in the paper. At the end of it, the writer finds then paper interesting because it makes sense with the writer achieving the objective of the research. It is interesting and informing too, to learn the challenges that women in this Mexican city go through every day in a society that is grappling with modernity. Interestingly, it is ironical that the forces that created a conducive environment for prostitution to thrive are the same forces trying to root it out. The author identifies research questions early in the paper by stating the research’s objective explicitly. After a compelling introduction, the author puts across a thesis statement on page two of the paper. There are three well-stated objectives of this paper: to demonstrate how representation in Ciudad Juarez progress has shifted from women’s work representation to women’s disappearance from streets, to show how prostitutes in La Paz are staging their comeback to proclaim their traditional space in the streets and to show how this comeback is facing stiff political and economical resistance. The author then uses a question that encompasses all these objectives, “how do age-old stories; so familiar around the world, of prostitutes as symbols of danger, filth, and contamination come to have meaning for the renovation of the Ciudad Juarez economy today?” (Wright 369). The
Social marketing is not recognized as an independent science, yet it is based on the data and researches taken from a variety of different fields studying human behavioral patterns and how they can be impacted (Smith 38). Among such fields, there are psychology, sociology, history, management, and marketing. To create a powerful and influential social marketing campaign that would make a difference the developers are to take into consideration several factors such as typical psychological reactions, encouraging and discouraging factors, and stimuli. “Click it or Ticket” is a social marketing program that proved to be very successful in working through a large list of elements and persuasive techniques. “Click it or Ticket” campaign was designed to decrease the factors leading to death and severe injuries in car accidents. Namely, the campaign targeted the patterns of wearing of seat belts by the drivers of all ages and both sexes. With the help of the “Click it or Ticket” campaign, the drivers were persuaded to buckle up while driving regardless of the time of the day. Specially collected statistical data revealed that typically drivers tend to fasten their seat belts often during the day time, but fail to do so enough at night time (Click It or Ticket: National Seat Belt Enforcement Mobilization par. 1). To change this tendency the National Highway Traffic Safety Administration has sponsored the “Click it or Ticket” social program that involved more careful monitoring of the drivers by law enforcement workers and fines for those who had no seatbelts on. The program proved very successful, 83 % of American drivers were registered to wear their seatbelts at night time during the program (Click It or Ticket Mobilization Week par. 1). A
Recently, Ontario’s top court upheld a decision to legalize prostitution provided the sex selling services do not bring benefits to the third party. On the one hand, legalizing prostitution is a reasonable step for solving a number of problems. It is clear that selling sex indoor is the safest way for a prostitute rather than working outdoors, which is banned by legislature. On the other hand, one should take a closer look at the actual purposes and underpinnings of women resorting to such a profession, including poverty, racial and gender discrimination, and dehumanization of a female body. Moreover, changing morale is not an advantage for a healthy and safety development of Canadian society. Therefore, the Canadian government should not legalize the prostitution because it violates women’s rights and limits their professional opportunities for self-determination in society. Prostitution, therefore, is seen as violence against women that emerged as a result of racism, sexism, and oppression on the part of male society. In addition, sex selling is often a result of low level of living and unemployment in the country, which negatively affect the overall image of the country. Legalization of prostitution would mean official support of violence against women who suffer from prejudiced stereotypes. Women should not confront racism and gender discrimination because it limits their access to equal professional opportunities. After all, it violates human rights and freedoms. According to the research conducted by Brock, prostitution is regarded as a form of oppression that prevents women from fulfilling themselves as full-fledged individuals endowed with similar opportunities (1). In addition, sex services contribute to dehumanization of female identity because of physical harm to the body. The government should take efforts to protect women from abuse and maltreatment. Despite the fact that legalization introduces official control of prostitution, it still fails to protect women from exploitation because the criminal systems of sex trade are much more complicated to unveil all outlaw undercurrents. Thus, legalization does not guarantee welfare and security of their employees (Brock 11). Limited responsibilities does not guarantee prostitute social benefits and packages. To prove the negative consequences of legalizing prostitution for Canadian society, Morton et al. have conducted a survey on the beliefs and attitudes to women exploitation (239). The research has discovered that female participants have turned out to be more negative
Voluntary (or market) disclosure reporting presents beneficial social and environmental impacts on a company, compared to pressure-oriented one. Market disclosure reporting is on the rise (Peiyuan 2005, p.1). The content of market disclosure is designed to justify social values held by the company, keep pressure groups at bay, integrate the corporate social responsibility components as well as build the corporate image (by enhancing brand benefits) (Buniamin 2010, p.117; Peiyuan 2005, p.3). This form of reporting can be the bases upon which a company achieves certification (such as ISO 14001) that proves environmental best practices are observed during company operations (that is, from cradle to grave of product life), particularly on pollution matters (Buniamin 2010, p.117). Annual company reports that supplement financial statements allow pertinent stakeholders to access environmental information. According to Peiyuan (2005, p.3), most companies in China increasingly prefer corporate annual reports. While the annual reports are accessible to investors, corporate boards (decision makers) as well as the larger public, the disclosure index is strictly under check since they are the main information tools for the company. The other channel of reporting is social and environmental impact assessment (SEIA). These reports are highly technical and professional. These reports disclose comprehensively the outcomes from public participation and consultation with the regard to the pollution causes and impacts. Such requirements are hardly needed for corporate annual reporting. Moreover, SEIA report presents a broad spectrum for the disclosure index. Since the printing company has potential sources of adverse pollution of air, land and noise, competitors and pressure groups can use the SEIA report to the company’s detriment. Corporate annual reports are relevant but rarely subject to environmental audits. Moreover, annual corporate reports focus on initiatives made towards environmental sustainability and conservation, rather than environment degradation, in particular. To a larger extent, corporate annual reports are marketing tools, thus, a wide range of media platforms can be used (Hooghiemstra 2000, p.56). As a company communicates directly to its investors (shareholders), environmental information
Short summary of case The case study under consideration is devoted to the problem of saving environment within one company. The main idea of the study is to describe the situation that exists in the environmental sphere and to connect different kinds of business to emission reductions. The Nokia Siemens is the venture that managed to join two giants specialized in network and communication infrastructures, Nokia and Siemens. The joint functions on equal rights being in the top three companies in the telecommunications equipment business. The company that deals with WWF International offered Nokia Siemens Networks to join the company devoted to the environment protection, WWF Climate Savers. One of the main facilities the WWF Climate Savers offered the Networks was to provide the activities directed to the reduction of CO 2 in the air. The definition of the problem Nokia Siemens Networks understand that CO 2 footprints that are resulted from the electricity that is necessary for running mobile infrastructure harm the environment greatly. Having joined the environment protection campaign, the Networks became considered as environment friendly. Besides the issues that are focused on the direct company’s responsibilities, the reduction of the harmful influence of the Networks activities, it is also involved in the green housing and different staff programs that are focused on the green car policies. Nokia Siemens Networks tried to combat the CO 2 footprints reduction in complex and instead of placing one goal, the company designed a number of different goals that are sure to be reached. Networks are aimed at  1. ameliorating the energy efficacy of GSM and Enhanced Data rates for Global Evolution and WCDMA/HSPA “up to 40% by 2012” (Nokia Siemens Networks 2),  2. reducing “the energy consumption of office buildings by 6% by 2012” (Nokia Siemens Networks 2), and  3. incrementing the consumption of renewable energy “to 50% of total energy use by the end of 2010” (Nokia Siemens Networks 2). The reaching of the aims will make it possible for the company to reduce the CO 2 emissions no 2 million tons. The possible solutions to the problem Here are some solutions to the problem that Nokia Siemens can provide. First of all, the company should design the new technology, the Flexi Base Station that is aimed at reducing the CO 2 emissions via the following actions. The Flexi Base Station will reduce the amount of base station sites, with the use of the innovative technologies the necessity for air-conditioning will be also reduced to minimum, and the utilization of software features that are able to optimize “the use of radio access for wireless communications” (Nokia Siemens Networks) will bring the environment profit for the company. Second, the company wants to apply the Design for environment process. This process is directed to the entire life c
David Ricardo was among the most successful economic theorists who lived in the early nineteenth century. Ricardo started to explore economics when he had less than thirty years. At the age of thirty-seven, Ricardo wrote his first journal. He would later spend another fourteen years as a renowned economist. He attracted the attention of economists for the first time with his reaction to the Bullion Controversy. He was the first to develop the monetary value of the currency and the effects of issues excess notes to the economy. As a result, Ricardo became one of the earlier political economists to support the quantity theory of money. His ideas on this concept were renamed monetarism, which is still applied in contemporary economics. While analyzing the influence of low corn prices on the profits earned from stocks, Ricardo developed series of arguments that would the basic framework of the contemporary law of diminishing marginal returns. It posits that production with a fixed resource results from a combination of more resources. For instance, the land is a fixed resource, which can accommodate many resources such as labor and machinery. As a result, the output will reduce. At the same time, Ricardo established a theory that criticized the Corn Laws that because it included restrictions on the foreign wheat 1 . Rather, he supported free trade through the formulation the comparative costs. The idea is currently known as the comparative advantage. The theoretical position of Ricardo concerning the theory of money was based on provisions of specific gold coin standard, according to which the law stipulated the amount of gold coin minted for circulation subject to free bargaining and guaranteed on paper money. His ideas on this concept were renamed monetarism, which is still applied in contemporary economics. Economists who came before Ricardo such as Paul Samuelson used equations as the popular approach in explaining their economics theories. Nevertheless, Ricardo applied strange approaches to providing solutions to complex economic problems 2 . He did not use mathematics, which is now an essential tool to study and analyze economic situations. One of the main contributions in the field that Ri