This document has been created to acknowledge the completion of the project, which focused on brand development opportunities and alternative market strategies for the national banjo manufacturing company. The project specifically targeted its subsidiary. It is a premium quality British manufacturer. Its brand name is known as the ‘The Shackleton Brand. Following a brief summary of the company and its key strategic objectives, we presented the findings on the current consumer expectations and potential customer groups in the ‘Market Survey Results’. Short term, medium term and long term goals were presented with the support of ‘The Future Timeline’ and ‘The Model of Strategic Growth’ for ‘The Shackleton Brand’. I applied the Customers Focus and Innovation Module when I used the 7P’s for marketing. It was the main part my allotment in the project with regard to ‘The Shackleton Brand’ development. My contributions to the team included developing possible brand images and slogans for the company. I used the two modules that I took in the MBA, which include the Brand Now Module and the Consumer Brand Module. Literature Review Theoretically, the concept of reflection was initially proposed by John Dewey when presented an approach of thinking about the experiences one has undergone in practice. According to Dewey (Redmond 2003, p. 9), the process of reflection is able to make an individual understand the reasons and causes behind the outcomes that were once considered unclear and unsettled. Dewey held that the higher-order practice could be achieved by integrating theoretical ideas with observations derived from experience. The model of reflection was built from the accumulation of thought emerging from several authors. The concept of reflection was developed further through Mezirow’s seven levels of critical reflection. Mezirow’s seven steps start with the creation of awareness about what is happening and conducted through observation (Redmond 2003, p. 16). It is followed by feelings about what one perceives in the occurrences of taking action. The third step is evaluating whether the feelings and perceptions are objectively aligned with reality. The fourth step involves evaluating the usefulness of values associated with different perceptions of the experience. The first four levels deal with consciousness of action, outcomes, and feelings. From the fifth to the seventh level, they deal with aligning the concepts used in learning with the understanding of outcomes. Redmond (2003, p. 16) refers to the process as meta-learning. In the fifth level, the learner judges the adequacy of the explanations and values found in the fourth level. In the sixth level, the learner assesses how he has used intuition in the areas that provide inadequate information. In the seventh level, the learner identifies the influence of cultural, psychological, and social pressures on his/her judgment (Redmond 2003, p. 17). The process helps the learner to judge the objectivity of his/her judgment. The concept of reflection has also been developed through the works of other authors such as Freire, Brookfield, Habernas, and Schön. Most of the steps involved in the reflection process are repeated by different authors. Brookfield h