Operations Strategy LensCrafters specializes in the manufacture of eyeglasses. It has about 860 service shops in which customers watch over the process of assembling their glasses, which are custom made for one’s special needs. Although the company wishes to expand its markets to take full advantage of economies scale as part of its long-term operations strategies, LensCrafters occupies markets in Canada, Puerto Rico, and the United States. LensCrafters anticipates winning confidence of its customers to ensure sustainable business through the provision of quality products and services. These concerns for the operational strategy of the company are implied in the mission of the company, which states that the company endeavors to deliver legendary services to customers while “crafting perfect quality eyewear in about an hour” (Designing Operations Systems, n.d, p.126). Based on this mission, it is possible that the operations strategy of LensCrafters, which operates as the main mechanism of gaining competitive advantage, is organized around the need of delivering value to customers as the most valuable source of success. According to Pfeifer, Mark, and Conroy (2005), a strategic decision of an organization to focus on delivering values to customers is crucial. In fact, without them, an organization cannot dispose of its products to earn profits and/or deliver value to its owners (p.13). Consequently, when LensCrafters focuses on creating value to customers by giving them an opportunity to watch over the process of making their eyewear, it implies that its sustainability efforts possess high probabilities of yielding fruits. The success of this strategy is akin to the development of perception in customers’ that satisfying their needs does not just entail picking an eyewear from the shop shelves. Rather, it encompasses carrying a detailed analysis of the need of the customer to ensure that the specific needs of each client are fully addressed. How operation management activities affect the customer experience Operations management involves various activities, which enhance customers’ experiences and satisfaction. From the context of supply chain management, operations management houses activities such as “overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services” (Janvier, 2012, p.199). The manner of design of the production process and delivery of products influences the experiences of customers in terms of satisfaction of tastes, preferences, and aesthetic value of products as implied by customer perceptions. In case of eyewear, apart from the capacity to satisfy the medical need of the eyewear, aesthetics properties are also incredible properties of products in the effort to enhance customers’ experience. In operations management, several challenges are evident. Two of these challenges are communication and change management. In an organization, situations are encountered in which issues fall out of hand with instances in which an organization finds it hard to get people to seal the missing loops of communication within the appropriate time. This often happens when there is miscommunication or inappropriate interpretation of information that is meant to enhance the process of making quality decisions in an organization (Slack,