Abstract One company called Estisalat has over a long time dominated UAE information and communication (ICT) industry. In the telecom market, Estisalat has enjoyed monopoly up to 2007 when a new corporate player Du entered the market. With the realization of the importance of ICT in the development of other industries, the UAE government opened up the telecom market and put in place the necessary measures and infrastructure that ensures the development of the industry. Estisalat has remained to be the major player in this industry despite the infiltration of other competing firms. This report will provide an in-depth analysis of Estisalat’s general performance especially in the current highly competitive and changing environment. Precisely, the paper will apply the Porter’s market and industrial evaluation techniques to examine the company industrial situation and effectiveness in the market. Introduction Estisalat is one of the chief telecommunication firms that render its services to mobile operators, international telecommunication companies, ISPs, businesses and content providers. It is based in the United Arab Emirates (UAE) with its center of operations situated in Abu Dhabi making it to be the leading operator in Middle East and regions in Africa 1 . Its market value is estimated at twenty billion US dollars with yearly revenues of roughly eight billion US dollars. According to Fitch ranking scale, it is the second highest telecom business in the planet with highest credit ratings in telecommunications in Africa, Middle East and America. In contrast to the S&P and Moody’s’ ratings scale, it is at fourth place worldwide with its subscribers found within mobile phone, landline voice and data services exceeding one hundred and forty million. The Estisalat’s operations stretch to more than eighteen countries across the Middle East, Asia, and Africa reaching about two billion users. In addition to its launch of the first commercial 4G services nation-wide, Estisalat has received several awards all over the world for its convincing mobile broadband knowledge to customers. Historically, ever since nineteen seventy-six, Estisalat has provided telecommunication wishes of persons in the Gulf Region and United Arab Emirates. This has led to the upsurge of new telecom infrastructure and expansion of reach to the rising international markets making Estisalat a principal technology leader. Significantly, Estisalat has mostly helped its customers to make crucial connections in their lives and businesses through their innovations since the year nineteen seventy-six. The company believes that distance or remoteness is not a restriction to reach the people around the world. Therefore, the company visional aim was to put in place groundbreaking technologies to open up new opportunities across the world to permit supply of fresh commodities and services to the consumers 2 . In other words, the firm’s undertaking was to keenly build up superior networks to enable people discover, develop and grow up. Moreover, the company’s core ideals are based on enablement; vigor and honesty as it aims at opening opportunities to enable its subscribers accomplish their goals. Generally, this tries to facilitate Estisalat to lengthen it