Abstract The conversion of innovative business ideas and concepts to provide customer-centric healthcare services based on a technology-driven business model is multidisciplinary. The model is customer-focused and provides the user with the ability and flexibility to use interactive web-based technology that is interoperable and reaches a wide span of audience, and market. The technology-driven business model provides customer-focused solutions to problems that remain effective and enduring with a cost-effective approach. That enables the use of virtual personal medical assistant services. However, the web-based business model is developed with salient issues in mind. These include providing the customer with the capability to manage his or her own health while creating a service provision environment focused on locking in the customer based on customer satisfaction. In addition, it is crucial to customize the application based on the user environment with a multicultural mindset as the services are hosted on the internet. The model represents a radical departure from the product-based to service-oriented business model by factoring transitional concepts to enable transition into a service-oriented enterprise. Thus, the transition is technology-enabled, based on the identification of opportunities, threats, and marketing principles. Introduction The purpose of the study is to design and develop a technology-driven business model that is customer-focused to address their medical needs and expectations while providing them with the ability to self-manage their personal health in a virtualized environment. The strategy is multidisciplinary and reflects on the needs of the patient and the success of the healthcare business in offering customer-focused services. To attain that purpose and goal, the model is defined by technology and market-oriented concepts to address the healthcare and insurance need of the customer based on the business model. It ultimately addresses the healthcare needs of the patient in the healthcare industry by engaging them in new and proactive ways to stimulate interest, loyalty, and commitment toward the use of the business model. Such loyalties, commitments, and interests ultimately generate financial growth for the service provider firm. However, toward the attainment of the purpose for setting up the model, a number of assumptions that include the capabilities associated with the interactive use of technology, business growth capabilities, readily available technology platforms, active involvement of the customer, and risks cannot impede the development and full implementation of the model. On the other hand, thought it might be difficult to provide realistic estimates of the size of the industry, yet research shows its dynamism in growth and expansion as an underlying rationale to invest in the industry with projections on a positive return on investment, based on project appraisal concepts. However, the size of the current and proposed technology-driven, the growth rate, and the industry outlook provide, based on available literature to support the idea as an investment success. On the other hand, projections show the customer base to increase from the local market and international market as it is a web-based mod