Executive Summary Organizations with a desire to thrive in the global market establish and embrace competitive business strategies. Rolex Watches and Timex Watches (as organizations) have strived on creating value to their clients. This is evident in the quality of watches and their cheap products in the market. Consequently, customers have always felt valued. Secondly, the companies strive to make watch-wearing an exciting venture for all customers. Competition and Business Unit Strategy In the context of competition, the 2 selected businesses incorporate Rolex Watches and Timex Watches. Rolex Watches has always adopted strategic differentiation in order to remain competitive in the market. Concurrently, Timex Watches has endeavored to adopt a strategic cost leadership to defeat its competitors in the electronic industry. The strategies that have been chosen by these companies are appropriate due to numerous factors (Ramamurti & Hashai, 2011). Both firms are customer-focused and dynamic to remain relevant and competitive in the market. “ Although their industry of operation is competitive, they have managed to expand in numerous countries with lucrative stores” (Lin & Edvinsson 2011). The companies have strived to create value for their clients. This has been proved by quality of their watches and the competitive prices they offer in the market. Consequently, customers have felt valued and contended with the products they receive from these companies. Secondly, the companies have strived to make wearing of watches exciting ventures for all customers. In the context of business, an efficient supply chain has proved lucrative for them. They explain why the strategies applied by these 2 companies are appropriate. Businesses have different planning process for their merchandise. This has been proved in some of the traditional stores. For instance, Rolex Watches and Timex Watches have stronger in-store inventory where development, manufacturing, packaging, and sale of their products occur. This makes the business activities challenging. It is crucial to consider these aspects before differentiating the merchandise planning processes amidst the two businesses. It is easy for the companies to plan extensively with their products in the context of marketing. In the context of business, they indicate why the strategies chosen by the two companies are fitting. Globally, Rolex Watches and Timex Watches are popular brands that require a credible communication process in its advertisement. “Essentially, it is necessary for the organizations to identify and establish their target market in order to formulate credible communication processes applicable in advertisement” (Borkowski 2009). The companies must identify the traits of potential customers. Additionally, the companies must know the brands that are in high demand and gather for reasons behind the high demand of a product. Thus, it is necessary to know which part of the market prefers to buy Rolex Watches and which part prefers to buy Timex Watches. “Different brands that are manufactured target a given segment of the market” (Voss 2010). To facilitate easy marketing, the target market of Rolex Watches