Advertising agencies are varied from small organizations to large and well established firms that employ hundreds of workers. Hence, it is important to note that the structure of such agencies also range from simple to complex systems depending on the size and activities of the business enterprise. Advertising agencies have six key departments namely production, media buying, finance and accounts, creative, account planning and account service. For large agencies, departments such as traffic, web development and human resource & facilities may be separated to ease operations (Blakeman, 2011). These departments work together by coordinating their duties through effective communication. In addition, each of the separate departments plays the role of meeting the goals of a firm. For instance, the research department works towards innovating new skills and competences. In summing up, the structure of agencies largely depends on their sizes. It is the same kind of structure that guides when setting up departments. To begin with, it is vital to note that any form of advertising is meant to be appealing and attractive to the targeted audience. Hence, the message being passed on should be precise, simple to understand and appealing. It is against this backdrop that creativity in advertising comes in handy. Creativity in adverting ahs always been an essential part of marketing campaigns. Therefore, it entails generating campaign messages that are mutually exclusive and can drive positive marketing results. Creative advertising has the ability to build brands, change the behavior of consumers and also great in terms of ideas (Blakeman, 2011). It is without doubt that any other advertising campaigns should be nurtured towards creativity. A campaign strategy that lacks creativity cannot lead to measurable results. To recap it all, it is vital to reiterate that creativity in advertising cannot be ignored at all if positive results are needed when carrying out marketing of particular brands. It is obvious that consumers often have the knowledge of certain brands in their minds. In other words, the brands can be made or broken by consumers. Hence, it is worth to assess some of the parameters that consumers use to assess to endorse particular products or services before accepting them as reputable brands in the market. The figure below shows how brand can be assessed. The parameters include visibility, benchmarking, parent company, market share/sales capture and advertising likeability (Callen, 2010). A recent campaign by Unilever Company led to the production of the latest margarine brand called ‘Flora’ into the market. This has positively transformed the brand positioning of the margarine product for two reasons:  1. Consumers have a wide choice between BlueBand and Flora margarines  2. The competitive edge of margarines has been boosted with the launch of the new product. This section needs to define success or effectiveness in terms of marketing campaigns and in particular advertising of products in a firm. While it may not be an easy task to measure or define success within a short period of time, it is imperative to mention that the wellbeing of an organization is largely dependent on the set goals and objectives (Callen, 2010). A firm or business organization t