Security of e-Marketplaces Since most online transactions are conducted via inputting important personal information (or in this case a company’s bank details), it is important for any e-Marketplace to ensure that the personal information of their client’s remains safe. Studies such as those by Jai-Yeol & Benbasat (2006) state that it is highly unlikely for customers to patronize a website with known security issues due to the potential for identity theft and significant financial loss. It is due to this that success for an e-Marketplace is often connected to the type of reassurance they can give their current and potential customers that their data will remain safe and secure with the company (Ghenniwa et al., 2005). Some solutions to this come in the form of Escrow services which help to ensure that businesses on both ends (i.e. buyer and seller) comply with the requirements of the contract. Reliability of e-Marketplaces Customers require a certain level of reliability when it comes to choosing which places to patronize for their product purchases (Kros et al., 2011). Reliability in this case comes in the form the overall dependability and consistency of the eMarketplace itself Vanelslander et al., 2013). For example, Vanelslander (2013) explains that consistency and dependability for an eMarketplace take the form of the service being capable of provisioning the same type of service over and over again without significant changes in the way in which it is conducted. This is at times related to the software of the eMarketplace itself wherein it should be reliable enough to be able to provision service orders utilizing a predetermined process. This means that the process should be the same for multiple purchases without the client having to go through an entirely different type of payment or purchase procedure should they want to purchase the same product again. This is in part due to what Balocco, Perego & Perotti (2010) defines as “consumer expectancy on purchases” wherein consumers expect consistency in the type of service provisioned by an eMarketplace. Such aspects are resolved at the present through the implementation of online order tracking numbers, the customer service representatives that handle client concerns as well as the way in which the e-Marketplace itself expands its brand (Julia et al., 2011). Complementary services of e-Marketplaces Complementary services of e-Marketplaces can be considered as “added services” that make the process of conducting transactions online that much easier (Lu et al., 2012). In the case of eMarketplaces, this can take the form of regional reports regarding the current business situation in particular countries, directories which enable potential buyers to immediately find the type of sellers they need, case studies which were paid for by the company which examine current and upcoming industries as well as monthly newsletters detailing current industry trends and “hot items” (Chen, Li, & Li, 2013). Leong (2013) states that such services enable individual buyers and companies to make better buying and selling decisions which in turn helps to improve the means by which they are able to properly operate in an online marketplace. What this example shows is that value creation for eMarketplaces increases by offering different bundles of complimentary services to users. T