Introduction The purpose of this report is to prepare a marketing plan for the Private Country Club in Saudi Arabia and this club has different facilities including gym, pool, spa, ballrooms, sport center, food courts, and so on. Marketing Plan SWOT Analysis of the Private Country Club Figure 1: SWOT analysis of the Private Country Club Source: Self generated Strengths This club would have a number of strong points, such as –   * Wide range of products and services would help the club to attract target customers within very short period;   * It will recruit well-trained and efficient employees;   * The environment of this club would be outstanding;   * The management of this club would try to provide services at reasonable price;   * Innovative ideas, location of this club, strong supply chain management, efficient human resources, business structure, and integrity of the management would also be potential strengths of this club. Weaknesses This club would face some internal problems –   * It would be difficult to start business in KSA due to high operating cost for rent of the shop, remuneration of employees, taxes, legal costs, and so on;   * Lack of experience of some employees and top management;   * High price of the products and services would reduce customer base;   * Technological problems, and lack of budget for promotional activities are other weakness for this club; Opportunity This club would experience enormous opportunities –   * The marketers of this club would consider different marketing strategy for different services to gain competitive advantages by drawing attention of both local and foreign customers;   * This club has the opportunity to open new outlet in new area to expand its business;   * This private club would include a small sports zone and food courts, then many parents would be interested to come here for refreshment; Threats This club has also many external threats besides potential scopes –   * It would be difficult for this club to develop strong brand image and loyal customer base because a number of competitors offer similar products and services in this market;   * The purchasing power of the customers has decreased due to global financial crisis; as a result, it would be difficult for the entrepreneurs to carry on business in such economic condition. Marketing Mix Product The country club business will mainly offer services though it will also include different products; however, the key services will include facilities like gym, pool, spa, cigar lounge, business areas, ballrooms, food courts, and sport activities. Price The country club business will set the prices of the products and services by keeping the idea about the quality and production costs of its offerings in mind; however, it will also consider the income levels of its target customers in the Kingdom of Saudi Arabia, that is, their purchasing power parity. Place At first, the placement of this club will be made at a busy city center in the capital of Saudi Arabia, that is, Riyadh; however, the owners have plan that after it turns into a profitable business, they would expand the business all over the country by placing new club buildings in different places. Promotion The business will promote itself through different media, for instance, it has plans to offer promotional packages depending on Eids, new year festivals, Christmas Eve, mother’s day, father’s day, etc. for attracting more