Introduction A marketing plan is an important tool for the growth of any business. A marketing plan is a set of selected ideas and planned actions that identify and direct decisions in the appropriate manner to build, introduce, distribute, and promote goods or services (Skilton and Bernardes 1689). A marketing plan is a defined process that can allow an organization such as McDonald’s to streamline its limited resources on the greatest opportunities presented in a country like Kenya to increase sales and attain a sustainable competitive edge. Without an appropriate business strategy, the efforts by the enterprise to gain market share are random and ineffective. The preliminary stage must focus on ensuring that the product fulfills the needs of the consumers coupled with establishing a prolonged relationship with the consumers (Ramaseshan, Ishak, and Kingshott 1224). Before establishing a company in Africa, it is necessary to understand the African consumers and overcome the challenges of poor infrastructure and inadequacy of modern technology to reach the target market sections with a tailored plan. This paper describes a business strategy that can be adopted by McDonald’s to invest in Kenya. The hotel industry is an important form of trade around the globe since it encompasses various areas of the economy such as tourism and recreation. Besides, it is among the world’s largest generator of employment. With the economy of Kenya growing steadily over the last half decade, it has become appropriate for many organizations to start targeting the Kenyan market and a few African countries since they will be leading economies in a few decades to come. Conventionally, the McDonald’s has relied on the European market that is swiftly becoming saturated due to stiff competition. However, there is limited scope for development in this market, thus creating the need to look at new markets in Africa to continue thriving. This paper will generate a strategic plan for McDonald’s in the Kenyan market. The plan involves the supply of fast foods in the major towns in Kenya. Understanding the market In the Kenyan hotel industry, various hotel companies are owned by both locals and foreigners. This diversity assists Kenya in its domestic and foreign activities since the country is a tourist attraction center. However, the McDonald’s must expect intense competition since other brands are targeting Kenya; hence, the need for a comprehensive and viable market strategy is inevitable. One of the main advantages that the McDonald’s has is that Kenya is a naturally tourist attraction center and friendly to many nations. For any consumer product company intending to increase market coverage, it is necessary to collaborate with local businesses to get an insight into the state of the market or hire locals to execute market research. However, reputation is not enough in the present global market due to competition, and thus McDonald’s must convince the target populations that it is introducing something unique. This difference can be attained by offering affordable prices, quality services, or issuing a different service from what is available in the market. A marketing plan provides a reference point in case of barriers or something that nee