Introduction Current situation in the world is rather unstable. The crisis which has occupied the whole world still echoes on some countries. Even though most countries have managed to recover from crisis and to continue developing their economies, some problems still appear. Huge international companies have already recovered from crisis and overcome all the consequences. However, it would be unfair to think that the changes which occur in the economy of the country do not affect it any more. The current economic climate affects all the companies which operate in the world. Moreover, it should be stated that operating at the international arena, business has to be subjected to various economic and political laws which sometimes may differ from the domestic ones. Looking at the current situation in the modern world, it is possible to state that many problems have remained. There are such difficulties as continued jobs crisis, absence of the long run activities for combating the crises (only short term actions are taken), debts of many countries and the absence of the assuredness to cover those debts, policy paralysis, etc. (World Economic Situation and Prospects 2012, 2011). Each country has its own difficulties and operating at the international arena General Electric should consider all the problems, create a short term strategy for meeting the country’s needs and reflect on the current economic situation in the world, and form the long term plan for development paying attention to the current economic climate. General Electric General Electric is the company which changes the world. The company’s motto is “GE Works. Across businesses and industries, brilliant, connected machines like the GE Evolution Locomotive are changing the way we work” (General Electric, 2012). Working in four absolutely disconnected niches, energy, technology infrastructure, capital finance and consumer and industrial, the corporation has an opportunity to change the whole world. Each sphere the corporation deals with General Electric benefits from. The closest competitor of the company is Citigroup, Inc. which has twice less market capacity than General Electric does. The revenue of the General Electric is three times higher than that of Citigroup, Inc. Therefore, the affect of the General Electric’s activity is higher and the influence of the economy on the company is greater. It should be stated that the company works with financial operations, therefore, the economy of the world affects the company as well as the General Electric can affect the world economy. The company is directed at leading, building, and investing. These three spheres are aimed at creating stable income to the company. According to the website of the corporation, General Electric “is building the world by providing capital, expertise and infrastructure for a global economy”, “is constantly working to make the world a healthier place by supplying the healthcare technology that saves nearly 3,000 lives every day”, “moves the world in the safest, fastest and most efficient ways possible”, and “powers the world with the cleanest, most advanced technologies and energy solutions” (General Electric, 2012). Coming out of all these functions, there are many long term goals the company pursues, however, these long term aims are impossible without completing the short term expectations. Current econ