The relevance of international strategy to businesspeople Successful business strategies keep focus on certain market niche, contributory points and operational elements to compete in any chosen selling region. The international business strategies are in various formats such as the differentiation strategy, which call for uniqueness in creation, implementation and maintenance of products especially in the same market segment. In line with Strategy for Business Company on business strategy development (n.d), the approach stresses on the charges where the cost ought to be fair for quality services or goods. The second strategy is the overall cost leadership strategy, which stress that competitiveness in the market has its basis on quality and price of goods. By maintaining quality goods or services at the lowest possible prices, a business is in a position of increasing competitiveness. The policy may cause the unit profitability to be in lower volumes due to the low pricing, but eventually there is high total profitability due to increase in volumes of sales. Lastly is the focus on strategy that is concern with specific business products that fits the need for specific location. It is important for the business to have a plan on the type of goods to produce based on the regional needs, population ethnicity, purchasing power of the residents, fashion preferences and other possible factors influencing purchasing patterns of various international markets and locality. The global strategic planning process Today the business environments are highly competitive. The large corporations survive through strategic planning when the objectives have a clear definition as opposed to the budget oriented or business forecasting planning (Albrecht, 2008). The assessment involved before the planning process engages both the external and internal business characteristics of formulating, evaluating, adjusting and, implementing strategies. The strategic planning process involves various steps. It begins with the procedure of finding and setting the business mission and objectives. A mission statement needs to place a brief overview of the business’s vision. These are the constant values showing the purpose of the firm and any visionary showing the future expectations or anticipations of the firm. This stage indicates the visionary goals that guide the pursuit for prospective opportunities. The business mission or vision serves as a guide for the leaders to define the financial goals and other strategic objectives. These business financial objectives include the measures of sales targets, business earnings and indicate the business growth. The strategic objectives also form a close link to business performance with certain measures of functionality such as the share of market and financial dealings or reputation. The second stage involves scanning of the environment, including the internal analysis of the firm, its industries and the external macro environments through PEST ( Political, Economic, Social, and Technological) analysis. The strategic plan can engage the internal analysis through SWOT (strengths, weaknesses, opportunities and threats) analysis. Lastly perform the industrial