Introduction The world-famous online store Amazon attracts an enormous number of customers due to its reliable reputation, an abundance of products with a wide variety of assortments, as well as numerous promotions and discounts. Amazon was the first to use the Internet’s power: the ability to manage a larger client number compared to a regular offline store, a higher number of items, and retailers. Amazon’s diversification into technologies and institutions which are somehow related or complementary became a strong point. The company is expanding its business; for example, a subsidiary of Amazon Web Services (AWS) develops and produces cloud services, and it also actively researches in the field of artificial intelligence. The success depends on the informational systems elements and continuous progress concerning customers satisfaction. Competitive Analysis of the System Positive Impacts Amazon’s advantages are a large selection, reliability of transactions, transparency of spending, and a high level of trust. Amazon is an example of building customer knowledge and delivering timely, personalized recommendations. The positive impact Amazon has on the users is that the platform provides a vast selection of products and services and the opportunity for each client to evaluate and give feedback on the product. This online store has become an analog of a large shopping center containing multiple shops selling their products. The user can find the desired type of goods in the appropriate section. Due to increased customer loyalty, the company has developed the Amazon Prime program which was launched in 2005. This has two benefits for buyers; first, the business can charge the lowest commission and set the lowest prices because of its size (Wall, 2019). Second, the company continually attracts customers with new discounts and services (Wall, 2019). Amazon has announced that customers who subscribe to Amazon Prime can receive goods overseas within five days (Wall, 2019). This makes Amazon’s delivery of small, low-cost items from other countries the fastest among its competitors. Reducing delivery times is an important step that is equally beneficial for both manufacturers, who need to sell goods more quickly, and buyers, who wish to receive them as soon as possible. During the COVID-19 pandemic outbreak, Amazon’s services showed another significant benefit for users. For example, Whole Foods and Amazon Fresh receive large orders as many Americans stay at home due to quarantine measures and restaurant closures (Sheth, 2020). In terms of Amazon Web Services, moving to remote work and office closures prompted a shift from on-premises servers and software to different cloud services (Sheth, 2020). For many sellers and IT professionals who could not meet potential and existing customers in person, the cloud service provides the required capabilities. Negative Impacts Amazon is an information monopoly that dominates large platforms that attract users, sellers, advertisers, software, applications, and accessories manufacturers to their ecosystem. Consequently, it leads to overdependence, as in the case of an outage, the online store becomes unavailable to users, and there is no opportunity for cus