Introduction Wobble Corporation which is a medium type business has been in the industry of widgets manufacture and sale for the last 15 years. The basis of establishing a competitive advantage and strategies for relevance in the industry not only call for value oriented sales, but addressing the issues facing the corporation at an earlier stage so as to take necessary steps to enable the corporation maintain and improve its success levels. This analysis acknowledges that Wobble Corporation desires to meet the needs of the stakeholders in the sector benefiting them both at an individual and corporate level. This presentation provides an analysis of the solution that I recommend to enable Wobble Corporation not only address its issues, but also achieve benefits to its various stakeholders and competitive advantage over competitors in the lucrative industry. The presentation covers the summary analysis of the widget market in Australia to form a clear industry perspective for better leverage, the situation analysis, problem analysis, implementation analysis through the evaluation of the suggested solution in terms the effects of the problems facing Wobble Corporation, then applying the solution as regards this , as well as the needs payoff for the probing of the explicit needs of Wobble Corporation as this would be adequately covered in the solution. Summary of market analysis of widget industry in Australia The rapid development in technology and innovation in the structures and processes of businesses has changed the industry sector globally. Australia is a lucrative market for both the products and services industries with the increased foreign investment especially in industry because of the openness of the economy to other nations with the influence of globalization and technological factors together with the social, geographic and economic factors (Rainer and Turban 15). The volatility of the currency thus has increased the number of participants in industry. The widget industry has faced increased growth both in demand and supply due to the fact that it has very many applications. The demand for widgets is predicted to likely drive the manufacture sector with the industry participants seeking ways of cost reduction to benefit from the demand growth (Kotler 102). The supply of widgets has also grown with the online market increasing both for the offline sales stores which are more focused on quality and service that come additional with the sale. There has been a considerable growth of the online market both for buyers who give the reasons of convenience from the sales and lowered costs, as well as sellers who seek to diversify their marketing both local and international manufacturers and retailers (Friedman and Furey 34). The market of widgets in Australia is also expected to grow with increased supply and demand. However, analysis of the sector shows that there is considerably increased concern for customization of widgets to meet the requirements and unique needs of the customers. Further, competition is expected to increase with the need for value oriented customer service in which sales have changed where customers look for value in the pro