Introduction The past one year has seen FRESH Company become seriously dedicated to laying solid business foundation in readiness to rolling out its new product line. This marks the beginning of a new chapter in the company’s broad based marketing as well as sales of its juice products. Promotional Campaign Strategy The company’s promotional campaigns should include its profile in all the marketing strategies that it adopts. The company’s operating philosophy is very important in attracting the attention of potential customers to the company and to purchase the company’s old and new products. The company’s history is also very important in informing the customers of the company’s pre-existence and pre-operations as well as its products. The history should include highlights of the company’s products that have been in the market and should outline the special campaign programs that it had done previously. The previous promotional campaigns should mention those activities that have impacted on the lives of the community and individuals in the community such as sponsorships, monetary rewards among others. The promotional campaigns should mention the company’s continued growth in providing quality and standardized goods as well as the latest developments in its production capability that has allowed it to come up with the new product line (Baack & Clow 9). Advertisements that are targeted at creating awareness to the public on the company’s new product line should outline the unique qualities of each product which gives each an advantage over those that are already in the market. In the promotional campaigns, the company should adopt a marketing strategy that ensures that the public familiarizes with the company’s new brand, TAKE, as well as the specific products offered under the new brand, which are the orange juice, apple, blueberry and peach. The unique features should outline the advantages that pregnant women, young mothers, athletes, population above the age of 35, as well as the urban young population of age 20-24 would obtain from each of the new products or all of them. It should mention the unique ingredients or qualities which make the TAKE brand have greater health advantages as compared to those that already exist in the market. The new line of products should have been developed to improve the company’s current products in the market as well as to bridge the quality and health gaps created by the present similar products in the market offered by other companies. The new line of products is therefore designed to reduce the health risks that are associated with current products which are presented to the public by other companies (Baack and Clow 8). Advertisements on the new line of products should utilize both the traditional and the modern advertisement methods; and these should include newspapers, radio, television and the internet. Advertisements through television, internet and the newspapers should present real people and pictures of pregnant women, young mothers, athletes, population above the age of 35, and the urban young population of age 20-24 with the representative of each demographic group advertizing the unique features and advantages associated with the new products. The features should encompasses a wide range of the quality, health as well as the prestige gaps that are missing in the curr