Introduction One of the major developments in the 21 st Century has to do with information and communication technology (herein referred to as ICT). Computers, mobile phones and such other features of ICT have become indispensable aspects of the modern society. The internet has been one of these developments. Today, people, more than ever, can access a great deal of information from the internet. Organizations need not carry out expensive physical market studies. All they have to do, if they are innovative enough, is to conduct a survey online. Questionnaires can be sent to respondents, who complete them and mail them back. There is no need for the organization to come into physical contact with the client. On the other hand, businesses can find information that they need online. They do not have to go to national archives and libraries to dig out information; the same can be accessed online at relatively low costs and high speeds. Also, clients need not visit the business premises to place their orders. Instead, they can access the items they need to purchase online. They can then place their orders, pay and have the items delivered to them. It is not only the businesses that have benefited from the discovery of the internet and all the wonders it portends. The work of the students has been made easy and enjoyable by the internet. Students can access a lot of educational information from the internet. When they have been given an assignment, the student has the option of visiting the library and searching for the information manually, a process that is not enjoyable to many and which is tedious. Alternatively, the student can brainstorm with their fellow students to come up with information that will be used to complete the assignment. Thirdly, the student may opt to access the information online by the use of the internet. This paper is a comparison and contrast essay on this topic. The author of this paper is going to compare and contrast the benefits of Googling an assigned topic and brainstorming on the same. This is given the fact that both strategies have their own strengths and weaknesses. Googling vs. Offline Brainstorming: Benefits Information from the internet is accessed via various search engines at the disposal of the student. These are for example Google, JSTOR and MedCare among others. The selection of the search engine to use depends on the kind of information that the student is interested in (Pakhare 2). For example, if they are interested in medical and health care information, the student is likely to use search engines such as MedCare. It is the use of these search engines that will be referred to as “Googling” in this paper. Googling is carried out using a combination of key words and search terms. A certain combination entered into this search engine will give rise to a defined kind of information. This is the information used by the student to complete their assignment. There are several benefits riding on Googling an assigned topic as opposed to brainstorming on the same offline. Pakhare (3) is of the view that the student is able to access information on unusual topics which may be out side what the teacher covered in class. For example, a teacher for a sociol