Introduction Resource based view is an approach used by management as a tool to formulate its business strategy using its core competencies from its unique resources and capabilities (Henry, 2007). This is an approach that regards a firm internal environment rather than the external factors. Using the SWOT analysis, it highly considers the Weaknesses and Strengths rather than the Opportunities and Threats. “SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.” (Mind Tools, n.d.). The advantage of using the Resource based View is that a firm is able to concentrate of the factors that are in its internal control and thus the management can manipulate these factors to ensure that the firm achieves the set targets (Comeford & Callaghan, 2011). This paper presents the information resources that are necessary in completing RBV analysis. It looks and analysis the Economic Value Added (EVA), and resources and a firm’s distinctive capabilities that separate it from other firms in the quest to have a competitive edge over them Economic Value Added Economic value added is defined as a measure of a firm’s financial performance based on the residual wealth which is obtained by subtracting the cost of capital from the operating profit (investopedia.com). This seeks to obtain what is the true economic profit of a company. It is obtained by the formula: Net Operating Profit After Tax (NOPAT) – (Capital* cost of Capital) This measure is the most successful metric of performance since it considers cash as the key point in all its measurements. The approximations are few and this ensures that it gives a clearer picture of the firm’s financial performance. Resources Resources are the key inputs into a company’s production processed. This is because resources occur in all stages of company’s operation (Connely, 2010). They may be tangible or intangible. Examples of tangible resources are physical, financial, and human resources. Physical resources are resources that are made by man through his abilities. They include Buildings, equipment etc. a company that has physical resources usually is able to minimize its costs of production thus having quality product to the customers at a lower price than the competitors or having high value products at the same market prices (Zahorsky, 2009). Financial resources are the most important physical resources that a company may have. A firm that has enough finances will often have low debt capital and this ensures that it has high returns on investment. Human resources are a key part of a company’s resources. This is because a firm that has skilled human resource will always have better quality products than the competitors. A firm should pursue to have skilled human resource as this will ensure that its production process is manned by qualified personnel and thus result to high quality products that will ensure that customers derive quality for their money. Intangible resources These are resources that are not visible but are important in a company’s production and subsequent quality goods. They include Technical resources, Intellectual resources, and goodwill. Technical resources are the resources t