Executive Summary This report provides the data describing the target market for the company’s potential “do-it-yourself” magazine, and, on the basis of that data, supplies rationale for further funding of the research of this market. Rooms that Are Often Remodeled by Homeowners Our study has found that nearly 60% of homeowners plan to remodel their kitchens and other parts of their dwelling, which presents us with a major opportunity to launch a DIY journal. However, it is crucial to identify the final aims of remodeling that homeowners carry out, so that we may address their tastes more specifically. The Amounts of Money that Homeowners Are Planning to Spend on Remodeling Nearly 39% homeowners plan to spend $10,000-20,000 on remodeling. This data supplies critical guidelines for our future magazine, showing us what audience we should expect. However, more detailed research is needed to further segregate the target audience and not to lose this major opportunity to launch a new magazine. The Tasks that Homeowners are Planning to Do Virtually all the surveyed homeowners plan to paint (100%) and demolish something (98%) in their flats or houses; many also wish to do plumbing and tile work and to conceptually design their dwellings. This provides the basic information for the future contents of our magazine, but it is paramount to gather more detailed information (e.g., about the types of conceptual design preferred nowadays). Conclusion and Recommendations Therefore, it is essential to conduct a further study if the DIY magazine is to be successful. We cannot neglect such an opportunity in the situation that the company is currently in. The research will require nearly $18,000. The Report Introduction The research conducted by our specialists has revealed that many homeowners are currently planning to rebuild or redecorate their homes, or even are carrying out these tasks. These homeowners intend to make the changes themselves, which opens a window of opportunity for our organization. More specifically, it is possible for us to start a new “do-it-yourself” (DIY) magazine aimed at homeowners planning the heavy-duty projects. However, further market research is needed in order to more precisely identify the editorial direction of the magazine, as well as to confirm the size of the target market. For this purpose, additional funding is required. Rooms that Are Often Remodeled by Homeowners The study conducted by our researchers unveiled which rooms the homeowners most often aim to remodel or redecorate. The results of the study can be found in Table 1 below. It is easy to see that most homeowners are planning or are currently working on such rooms in their homes as the kitchen (60%), the bathroom (48%), and the home office/study (44%). Also, the popular rooms to be remodeled by the owners of dwellings are the bedroom and the media room/the home theater. Therefore, Table 1 clearly demonstrates that at least 60% of the surveyed homeowners are planning repairs in their homes; this number is quite likely to be considerably greater, for the 40% who do not plan repairs in the kitchen might be included in one or more groups that plan to tackle a remodel or are already doing so. However, the results of this study are not abundant in detail; for instance, it is not known what the final aims of th