Introduction “In the early 1990s the concept of relationship marketing was formally introduced into the field of service marketing” (Viswanathan April, 2008). “Customer Relationship Marketing is a practice that encompasses all marketing activities directed toward establishing, developing, and maintaining successful customer relationships” (CRM Today 2001-2008). “The concept of relationship marketing was first introduced by Franklin Berry (1983) in a service context to describe a long-term approach to marketing” (Smitha March 28, 2005). It emphasizes the significance of customer value and the quality and of improving a series of transactions with customers. Relationship marketing nowadays has become one of the essential tools to maintain the successive and effective marketing strategy. Relationship marketing is to customize the marketing channels to establish the effective and more meaningful relationships. “Relationship marketing acts as a supplementary tool enabling consumers to maintain cognitive consistency and psychological comfort” (Riley and Francesca; de Chernatony June 2000). Literature Review (Hedaaa, 1, and Ritter October 2005) The authors show the relationships with customers in the study. The relationships with customers are referred to as inter-organizational relationships that were described as a growing theme in marketing in the study. The authors identified five different orientations and the logic of a buyer–supplier relationship in each of these waves. They argued for a dyadic vision of direction. They also argued for establishing the supplier orientation matching to the buyer orientation. (Grönroos 1994) The author discusses the nature of the marketing mix management that was claimed for modern research. He also clarified the negative consequences of the dominating marketing paradigm of the marketing mix management that is happening at present time. The author has given an example of industrial marketing and services marketing as well as customer relationship economics. After all, he shortly commented on the possibility of developing a general marketing theory based on the relationship building and management approach. (Zinkhan 2002) The author studied on the theory and implementation of the relationship marketing. It is very essential element for the development of theory. The study also brought the harmonization between the theory of relationship marketing and implementation of the relationship marketing. How does it Deal with the Customers “The relationship marketing strategy of the future is one that builds a desire” (Gabay, n.d.). The company tends to focus on the most profitable customers, channels and products. The target of the relationship marketing is to build a strong marketing network and this is to be called as the asset for the company. The distributors, suppliers, customers, employees, retailers, wholesalers, agencies and others so on are involved in this network. Usually “relationship marketing has the aim of building mutually satisfying long-term relations with key parties-customers, suppliers, distributors-in order to earn and retain their business” (Kotler 2003:16). Relationship marketing is different from the other forms of marketing as it deals directly with the individuals who matter most. “Suggests relationship marketing, based on relationship building and manageme