Introduction The focal point of the paper is to prepare a feasibility report on exotic foods industry in France and Switzerland. For the purpose, there would be a country analysis of France and Switzerland for exotic foods industry. Analysis and evaluation would be carried out on the two countries in terms of providing opportunities or risks in the foreign markets. This would include market characteristics, marketing institutions, industry conditions, political/legal environment and business operating resources. Based on this country analysis, recommendation would be revealed which of the two countries would have the greatest market potential and explain why. Furthermore, suggestion would be provided on the most effective market entry strategy and provide supporting rationale. France France shares its border with Spain, Andorra, Monaco, Italy, Switzerland, Germany, Luxembourg and Belgium. It has a total population of 64, 473,140 and a density of 295/sq mi. (Fletcher, 2007). Market characteristics The stock exchange is growing steadily from 1997 and the overall economy can be enumerated as steady. However it can be stated that there was a boom period during the 1997 when the general index was reported to be raised by about 11%. During this period, the blue chip industries grew about 14%. The indexes came down the next year but this was estimated beforehand therefore, there was no crisis at hand. The inflation rate during this time was 1.5%. (Fletcher, 2007). Marketing institutions The Balance of Payments and Foreign Trade details are always important for a country and it is more important for companies who are willing to invest in a country. If the revenue of the country be compared with the revenues earned in 2005 it would be found that where as in 1997 the total balance showed show at a rate of only 2.5% the amount in 2004- 2005 was reported to be 18% with the amount showing about 10% at 2001- 2002. (King, 2005, 140) It was found in 2004-2005 that the total amount was valued at $8 billion. All these features are lucid enough to indulge in investing in this country. (King, 2008). Industry conditions The government is reported to be very active in attracting investments- both domestic and foreign. This is applicable in all sectors and strata of the country’s economy. Over the last five years, the country has made significant progressive approach towards political, economical and social stability making it a lucid investment site for foreigners. Political/legal environment Foreign Investment too is in a state of stability and it could be considered as a favorable for overseas companies. The government has made policies that are instrumental in stabilizing the economy and at the same time, the liberalization programs taken up by the government has made way for enlistment of many trade barriers free formulations. These liberalization procedures have also established policies that eradicated capital flow restrictions. Along side, the government is also instrumental in completely opening up of the economy thereby making the country enlisted among one of the most open economy in the world in perspective of foreign investments. (Fletcher, 2007). Busine