Introduction A social problem can be defined in different ways. Definitions by policy analysts have momentous consequences, both political and economical. An accepted definition of a social problem will dictate the actions taken to solve it. An incorrect definition mandates an inappropriate policy instrument to address it and therefore government policy is likely to be ineffective. Thus, the correct problem definition is the key element to policy analysts’ success in policymaking. David and Roger (1993) suggested this by stating that “problem definition is fundamental to public policymaking, intertwined as it is with the political process throughout the activities of issue initiation, program design and legislative enactment” (p. 58). They also argued that problem definition was a political expression that provided the answers to all essential questions regarding policy. Nature of the Traffic Safety Problem in Oman Severity Severity depicts the seriousness of the problem of traffic safety and its consequences. The occurrence of traffic accidents in Oman has helped in putting this problem in the limelight and give it public attention. Websites such as the Salim and Salimah (2005) ‘Safe and Sound Road Safety’ rules, the royal Oman police traffic safety and social websites like the Traffic Safety Oman Facebook page have acted as tools to show the severity of this problem. Admitting the existence of the problem, the policy analysts officially characterized it as a catastrophic and noted that it deserves taking corrective measures. This has led to the formation of the road traffic institute of Oman, which trains drivers and provides driving test exams. Incidence The scope of people affected and those at risk of being affected by this problem is probably the most contributing factor to making the definition of this problem less debatable. The problem of traffic safety is growing and at an exponential rate. For example, in 92 road accidents were injured about 39 people. PDO and the ROP are aimed at changing behavior of drivers and ultimately saving lives. Novelty When a traffic serious mishap occurs, the attention it gets is overwhelming. However, as time passes, it fades from the public and media and policy analysts’ minds. This is only true to that particular mishap because another one occurs almost immediately or even before the public recovers from the first one. Actually, traffic safety is an issue that lacks a particular solution, only tips and bits. These include mandatory wearing of seat belts, obeying road signs and traffic lights and not driving while being drunk (obeying traffic rules). However, this only helps in reducing the damage caused by an accident or tries to prevent the problem. Thus, tension arises as the issue is publicized and onlookers expect resolution, yet no consensus exists within the political system on how to tackle the problem (David & Roger, 1993). Although these solutions bring about the unnecessary and impractical concerns such as traffic lights, it can cause traffic jams that are unnecessary. Safety belts may lock and when a car is on fire can trap people in a vehicle. According to a survey conducted, results suggest that Oman has one of the highest rates of traffic accidents worldwide. Nearly 6000 people have been severely injured – some of them were