Introduction There are numerous camera companies in the United States and the rest of the world. These companies manufacture and sell a wide variety of cameras to fulfill the different needs of customers. GoPro Corporation stands apart as the most popular newcomer in the camera market. This company, which was started in 2002, has grown to become a market leader in cameras. Success for GoPro did not come immediately and the charismatic creator of the company, Nicholas Woodman, admits that success only came after ten years of hard work and innovation. Through various innovations and effective marketing strategies, the company has managed to become a household name in the US. This paper will provide an informative review of GoPro Corporation by providing details of the company’s history, an overview of its product line, target markets, market share, competitors and the company’s net worth. History of the Company The innovative entrepreneur Nick Woodman created GoPro, Inc in 2002. This entrepreneur had a passion for surfing in the West-Coast oceans. He envisioned creating a simple means of attaching cameras to surfers, thus enabling them to record their stunts. After carrying out initial tests with some of the model straps he invented in 2001, Woodman concluded that it would be necessary for him to engage in the production of the camera, its housing and the mounting to realize the results he wanted. Ryan notes that this realization occurred after Woodman noted that the cameras he wanted to sell would need a waterproof housing (par.4). This necessitated creating a company that could engage in these assembly tasks. Woodman, therefore, founded the Woodman Labs in 2002, which was a company for developing cameras and tethers. This company was to become the parent company of GoPro, and through it, Woodman drafted the patents and legal documents for his creations. The first type of camera to be sold by GoPro was a 35-mm camera made in China. Woodman bought these cameras from Chinese manufacturers and then customized them for sale to extreme sports enthusiasts. By 2005, Woodman had managed to make a revenue of about $350,000 from selling GoPro cameras. A major change in GoPro occurred in 2006 when the company ventured into digital media. With the introduction of the Digital Hero, GoPro had made the transition into digital cameras. The initial cameras could capture video shots but did not have audio capabilities. This changed in 2007 when the company introduced the Digital Hero 3. This camera could capture video and audio at relatively impressive resolutions. The next significant development, which helped to further propel the company, was in 2008. In this year, GoPro introduced wide-angle lenses that made it possible to take impressive panorama shots. The company also started to market its cameras as mountable devices that would enable users to make videos of themselves engaging in activities such as surfing, diving, and skiing. In 2010, GoPro moved to High-definition. This move led to an increase in sales for the company as the HD cameras combined with the wide-angle lenses opened up new markets. Ryan notes that GoPro sales more than tripled from 2009 to 2010 (par. 15). This impressive growth attracted the attention of rich outside investors. Venture capital firms started expressing their interest in making investments in GoPro. After negotiations, GoPro allowed five venture capital firms to