Introduction Chapter Seven of the “Building an Ownership Economy” presented by David Richins is titled “A Moral Code,” and its primary objective is creating a society that is free and prosperous. The presenter acknowledges that the economy is in a dire state due to the financial failures in several parts of the world. For instance, the presentation shows a frame depicting the Lehman Brothers, Greece financial crisis, and the inflation of the Chinese currency. Although the video does not directly discuss these issues, portraying them helps in reinforcing the idea that a change in the current status of the economy is necessary. David Richins asserts that some of the strategies for succeeding in life may soon become ineffective and irrelevant if people do not change how they approach economic problems. Richins uses logos in his reasoning to support his views on the current economic status and the need for change in the society. For instance, the presenter points out that securing good grades and college degrees, working hard and saving money, and exploiting the compound interest powers may be inadequate for the future. Richins presents several strategies that can help in addressing the economic problems faced in contemporary societies, and these include; creating awareness, taking up responsibility, developing a moral code, and deriving the benefits. Becoming Aware of the Situation One of the factors that expose people to continued economic problems is the ignorance of the fact that economic systems and business operations change with time. Some of the economic difficulties affecting societies include wage erosion, environmental damage, economic instability, shrinking middle classes, inequality, and poverty among others. Most of these problems are systemic and occur over an extended period because people continue engaging in what Richins refers to as “normal” social and economic activities. The activities include focusing on stock market investments, paying student loans, banking funds, seeking employment, living in the suburbs, paying mortgages, and financing 401(k) pension plans. Nonetheless, Richins argues that there is an urgent need for change in how people approach economic problems. For instance, the collapse of the Lehman Brothers had devastating impacts on the American economy and international stock markets. The aggressive trade in real estate assets was a vital strategy to Lehman Brothers’ success in the previous years, but it increased the liquidity risks and eventually resulted in the collapse of the institution (Wiggins 5). The Lehman Brothers’ failure illustrates the problems that arise from not being aware of the changing economic systems and business environments. Additionally, the inflation of the Chinese currency and Greece financial crisis threatened the stability of international economies and forced economists to reassess the current economic conditions. People have also realized that they are highly vulnerable to the financial sector instabilities, even in the foreign economies. As Richins points out, the application of traditional approaches and wisdom in solving contemporary problems often fails, and this results in a sense of betrayal among individuals who struggle to “do everything right” (00:41). Rich