Introduction It takes genius to establish a company from scratch and to turn it into a business leader within a decade. The leadership at CarMax did just that. They founded a company based on retailing concepts adopted from other sectors and successfully built a well-respected used car dealership. The company is a good case study on what focused leadership can achieve. This paper explores how CarMax innovated on its operation by adopting strategies used in other sectors of the economy to revolutionize the sale of used cars. This chapter focuses on the role of Human Resource, Innovation and organizational culture in organizational leadership. By looking at these three elements, it is possible to decipher CarMax’s, business strategy, its challenges, and future prospects. CarMax The success of CarMax brings to mind similar success by Wal-Mart, which revolutionized retail with innovative concepts. Wal-Mart sought to alter the customer experience when buying goods and therefore developed an ingenious system allowing for a very efficient inventory management system supported by a counterintuitive marketing model. Wal-Mart went for rural markets that did not have the “superstore” experience. However, the rural areas could provide sufficient markets. CarMax entry into the used car market did not worry many of the used car dealers at the time. However, nineteen years later, CarMax boasts of pride of place among not just used car dealers, but amongst the very best companies to work for in the United States. As one of the Forbes “100 best companies to work” for five years straight, CarMax indeed is testament to the place of ingenuity in business based on solid research and headed by focused leadership. Its innovative model warrants study to determine the place of leadership in an organization. CarMax has over 15000 associates in over 100 stores spread throughout the United States (CarMax, 2011). Latest reports indicate that they have plans to open up at least ten more stores in the coming year. This expansion will seek to leverage on the emerging market for used cars because consumers have more confidence in buying used cars through CarMax compared to the traditional used car dealerships. The cornerstone of CarMax business is customer service based on a robust business system. The founders of the company successfully defined a new way to sell used cars and made the experience of buying used cars much less frightful for buyers. They removed the barriers that made people fear buying used cars such as haggling over prices, risk of getting poor quality cars with no clearly defined recourse for the buyer, insurance, financing among others. CarMax literally revolutionized the buying and selling of used cars. In order to reduce the stress of pricing, CarMax uses fixed prices for all their cars. All the customers are sure that the price on the sticker is the price of the car. This relieves both the sales associates and the client of price related worries that come with ordinary used car buying experience. CarMax pays a fixed commission on unit sales to the associates thereby eliminating the pressure on them to push the pricier cars. The associates can therefore concentrate on providing the customer with support to ge