Fashion trends are always changing. They tend to meet the demands of rapidly developing society. In the modern world, young professional pregnant women, who are my target market, prefer continuing their careers as long as possible before their child is born. Of course, they want to wear nice clothes when they work during their pregnancy. Hence, the tendencies in maternity fashion are the topic of this research. Current Trends According to Pregnant Statistics, there are about 60 million women in the childbearing years in the United States (“Pregnancy Statistics”). This period coincides with the active career building. Consequently, the women are likely to continue working during pregnancy. The contemporary young ladies prefer staying active. Often they present themselves more as a professional than as women. Within the last decades, it was a challenge for designers to develop the “maternity style” which will be different from “moo-moos and matronly tent dresses” (Cohn-Barr). New brands are created to provide women with fancy clothes before, during and after the pregnancy. Besides, the silhouettes are changing in recent seasons too. Thus, the maternity clothes can be worn by any woman, and regular clothes are loose enough to be dressed by a future mother (Marriott). The choice of the maternity wardrobe greatly depends on the season and the area of living. Airy dresses and tunics are suitable for hot summer days, while snowy winters demand warm pants and woolen sweaters. Still, when a pregnant woman continues working, the choice of clothes is conditioned by the gob as well. As a rule, young professional expectant mothers prefer smart casual clothes. Baggy outfits that were supposed to hide the figure are not attractive any longer. The ladies wear the same skirts or dressed, but designed to be comfortable. Layering is also popular. A woman can wear jeans or trousers with a stretchy top and a loose cardigan. Fashion designers work hard to inventing maternity clothes. The recent fashion magazines represent empire-dresses, Greek maternity dresses, and tulip dresses for pregnant women (“Maternity Clothes”). Apart from dresses which gas been a component of maternity fashion for years, pants and leggings are gaining popularity. It is still a matter of discussion if there is the feminist influence in this tendency. Nevertheless, the trend provides comfort for pregnant women. Color Direction It is known that the tastes of pregnant women may change radically. Speaking of colors, there is a tendency among the pregnant women to choose calm pastel colors for casual clothes (“Maternity Clothes”). Consequently, the major colors of maternity fashion are sky blue, light green, light pink, white, and beige. They are good for tops and dresses. For dynamic and expressive ladies red, pink, yellow, magenta and purple colors are also in fashion. Maternity dresses, which are an integral part of a pregnant woman’s wardrobe, may be of various colors. The pastel shades would give the image of charm and romance while bright colors would underline the active position. Maternity fashion is not limited to clear colors. The prints are also used. Flowery prints are especially good for summer dresses. Striped a