Introduction The company will be called the LeBanze Automotive Company. The mission of the company is to provide customized SUV and pickup trucks that are affordable and very durable. The business strategy will be marke-oriented strategies such as product proliferation, product modification, and product diversification to meet the market demand. The business intends to penetrate the Gulf automotive market within one year. This analytical treatise attempts to explicitly review the concepts of the organizational chart, supply chain, and efficiency in the business plan for the LeBanze Automotive Company. The purpose of this business proposal is to describe the business type, its aims and objectives, the main activities, location, unique selling point, the reasons for creating this company, market environment, business needs, as well as rationale for the business, target market, customers, and key competitors. The business is called the LeBanze Automotive Company and it is established as a private company in order to meet local market demand for the sports utility vehicles in the Middle Eastern Block. The core business sector is the motor vehicle manufacturing industry, which also focuses on designing and creativity to customize SUVs to clients, especially in the UAE and the rest of the Gulf region. Business Idea and Main Activities The LeBanze Automotive Company business will be established to address all needs of the SUV market in the UAE where the customers would be capable of purchasing their required vehicles from its outlets. Moreover, they will get the facility to order by using the company’s web portal in which the company will deliver the vehicles within a reasonable period. The owners have already established a strong network within the UAE and the rest of the Gulf region. The product line of the business will consist of a variety of off-road vehicles with specially integrated characteristics to mitigate physical problems like inbuilt communication unit challenges, stronger chassis, and quality part. Aims and Objectives The aim of formulating this business is to sell SUV products to local businesses and private customers. However, it has aimed to introduce an online platform to attract the modern customers and to become a profitable company by the end of the first year of operation. At the same time, this business is committed to provide quality products and outstanding customer care services to solve dilemmas and to please the clients. On the other hand, the LeBanze Automotive Company has long-term objectives, such as, expansion of business in the customized SUV market, and vertical integration and merger with different companies to enter new market within the next five years of operation. However, the key objectives of this automotive business are:   * To boost its profit margin per year by 8% and to start new services from the second year of the business operation.   * At the same time, the owners have some commitment to save the environment of the indigenous Middle Eastern Blocklocality. Therefore, it will introduce environment-friendly operational activities from the third year of the operation, such as hybrid and pure electric SUVs.   * The owners will allocate 10% of the total profit for the marketing activity as it plays a vital role to increase