Executive Summary The marketing concepts employed by Apple Inc. and Samsung are evident and considerable. They have helped both companies remain competitive in the market and enhance their competitive advantages in the electronics industry. Marketing concepts refers to how organizations analyze, understand, and meet the needs of their respective customers (Pride & Ferrell 2006, P.7). Organizations produce and sell commodities that address such needs with precision. Evidently, Apple Inc. and Samsung have managed to address the unique demands of their customers with various products including the iPhone 4 and Samsung Galaxy S 2. A stringent and appropriate marketing concept is a combination of values and considerations made explicitly to address customers’ needs. Nevertheless, these have conformed to the aspects of marketing concepts, market segmentation, targeting markets, marketing strategies, and positioning strategies adopted by Apple and Samsung. Marketing Concepts Discussed with regard to Apple Inc. and Samsung Targeting strategy Apple Inc. and Samsung have selected their specific target markets in order to serve them exceedingly. Customers demands goods, which satisfy their needs with utmost precision and satisfaction (Lamb, Hair & McDaniel 2011, p. 274). It is from this context that the entire business prospects lie in selecting the target market. Additionally, the need to have efficient production mechanisms has always helped Apple Inc. and Samsung in delivering their business objectives as they address their targeted customers’ demands. In this regard, both companies are aware that consumers usually go for products, which are of considerable quality and widely available at affordable costs. By understanding these provisions, Apple Inc. strives to produce quality and affordable electronic products that address their targeted customers’ demands. It is possible to stay afloat in the market if a company considers the needs of its clients. This is an important provision in various contexts. Additionally, emerging with novel products, which embraces the aspects of technology among other provisions is a considerable move to both companies. It is crucial to consider the production capabilities of such clients in the entire context. Importantly, the products namely iPhone 4 and Samsung Galaxy S 2 among others target a wider range of customer segments. They have been given a wider market distribution to enhance their accessibility and help in reducing their costs at various marketplaces as they address specific market demands. Target markets In this context, Apple and Samsung have a specific population, which they target with their products. The aspects of market segmentation, business strategies, and target marketing usually contribute constructively. For example, Apple Inc. has to analyze its target markets in order to produce products that will address their unique demands. Concurrently, iPhone 4 has various features that meet considerable demands of various customers. It targets customers belonging to some social class and literacy. In this context, it has been possible for the company to analyze its market segments and produce products that are appropriate to them. The need to meet the market demands with novel products usually plays critical roles in this context. Another concept in this phenomenon is the pricing and distribution capabilities of the company involved immediately after desig