Introduction In the workplace ethics are the guidelines towards my expected behavior. They are the guidelines on the way I relate to other people, in and out of the workplace. Ethics are moral principles and values governing an individual or a specific group. They are the rules of personal behavior accepted by society. Also, rules of conduct that a person(s) follow. Ethics are the ones that guide me in making the right decisions in day to day living whether in the workplace or at home. Work ethics is doing what is right whether it benefits me or not. Ethics require that I make the right decisions even if they are not in my favor. The role of ethics in the workplace I secured a sales and marketing job with an insurance brokerage firm and for the last five months I have been selling and marketing insurance policies. In my day to day experiences and learning in the world of marketing I use Kolb’s theory in practical experiences. Using Kolb’s model of learning- based on feeling, watching, thinking and doing. There are four roles in Kolb’s theory: diverging, assimilating, converging, and accommodating. In the role of ‘diverger’, it was the first role that I played in my working environment. It combines watching and feeling. Reflective observation and concrete experience (Henke, 2001, p.5). I preferred watching rather than doing before I got used to the environment, and working in groups. I found it useful since it helped me to gain a wider perspective and understanding on the subject at hand, marketing, and to be able to tap into the market. The role of ethics at this point is that I should first be able to understand the concept of marketing, especially in the field of insurance, before I can engage in the real field work. This is a step I had to go through. Ethics and professionalism had to take the first role in molding me, because I needed to learn and get the necessary training first. In marketing, inductive reasoning is very vital for learning and to influence others in some decision making processes. These include the issues of assimilation, watching and thinking. There is abstract conceptualization and reflective observation (Henke, 2001, p.6). This gives me a logical approach toward learning. At times I find clear explanations about certain issues, dealing with insurance matters, better before I can engage in the field for practical experience. In other words, it is a theoretical approach towards learning. This is the basis for practical field work in the future. Having to think things through before I commence in sales is what I found easier to work with at first. Looking into the logic of what I am doing in terms of which policies to sell to different clients in line with their different needs. I use the experiences I have to solve practical problems in the workplace. How I can apply what I know and theoretical facts is the way to go, in experimenting new ideas. This is converging, doing and thinking –active experimentation and abstract conceptualization- This is the time to engage in the field operation in selling of the policies. This is where I gain practical experience in my career as a salesperson. The ethics act as the guidelines as to the way the job is carried out and the target market. My intuition and guts also play a big role in decision making processes and working. Working with others to complete tasks and relying on them for information regarding certain issues gives me an easy time in marketing, as this line of wo