Vending machines are extremely popular nowadays because they provide an opportunity to sell products with minimum personnel involvement. Today, those machines that allow the representatives of the general public to buy drinks and snacks can be found in many places all over the world. However, only few of them can sell food and hot snacks. We consider that the creation of such a product and its appearance in the market are going to appeal to the targeted population and entail substantial profit. We will start with a pizza vending machine and then consider the expansion to pasta and Chinese dishes, etc. Currently used, vending machines offer cold and hot drinks, including tea, coffee, water and soft drinks. The range of these products is rather expanded so that the decision to add more beverage offerings does not make much sense. However, the variety of snacks that can be bought from a vending machine is extremely limited. They mainly provide an opportunity to buy some chips, candies, and cookies while none of these products can be considered healthy or used as a substitution of a meal. A person who is really hungry will never buy anything from a vending machine when knowing that soon there will be a possibility to eat at home, go to a café or at least a supermarket where the range of offerings is much wider. Thus, it cannot be denied that a huge product gap exists. When filling it with food and hot snacks, the representatives of the targeted market are likely to get interested. Then, when standing in front of vending machines and searching for something for lunch, the majority of them will surely refer to our innovative product because its offerings will be healthier and more appropriate as a meal. For example, a pizza vending machine will attract the population of both genders, including children, youth, and young adults. Even though ender individuals do not often consume such food, the rest likes it, regardless of their nationality and general eating habits. Pizza can consist of various ingredients so that everyone can find something to his or her liking. Our vending machine will be positioned as the one that cooks an entire pizza according to the client’s wishes just in a couple of minutes. The fact that all ingredients are fresh and have a high quality will be emphasized. Except for the fillers, we will need to add flour, water, and sauce. In addition to that, there is an opportunity to use the semi-finished dough to streamline the process. Still, we believe that it is better to let a vending machine prepare everything. In this way, expenditures can be reduced because when being apart these ingredients can be used longer than when being in the form of rough or already cooked dough. In this way, we also will have a chance to popularize our product as the one that uses all fresh ingredients just like Italians do. Pasta vending machines are also likely to be positively accepted by the representatives of the targeted market. We believe that diverse population of people who have little time for lunch but want to eat something substantial and hot will be attracted by this product. We think that there should be several pasta variations with different sauces so that people can find something to their liking. Unlike snacks, pasta is a meal that can be found in cafes and restaurants