Media is a form of communication that uses a diverse array of technologies to reach a large audience. The recent decades have witnessed a shift from the traditional to new forms of media that use digital technologies and social networks. It has created new challenges for analyzing and evaluating media content. A new evaluation model needs to be developed that covers the basic components as well as new aspects of media messages. Traditional media research views the mass communication process as consisting of four elements: sender — message — channel ­— receiver. Developed by David Berlo in 1960, this model describes each act of communication as a sender delivering a message through a platform to a recipient (Mcquail & Windahl, 2016). A sender is a person who originates the message, a message is the content that is communicated, a channel is a medium used to transmit it, and a recipient is a person to whom the message is directed. It is a linear model that does not take into consideration the feedback and the effect that the message has on the recipient. It is mainly applicable to the analysis of traditional media (print and TV) and provides the basis for evaluating some types of internet communication. To analyze the effect that media messages produce on the audience, Hall’s encoding/decoding model of communication can be applied. It asserts that media texts are encoded by the sender and decoded by the audience (Hall, 2012). Messages can have an effect, satisfy a need, be put to use, influence, entertain, instruct, or persuade if they are successfully decoded. Different members of the audience decode messages in different ways, which do not always agree with the way the sender originally intended. Hall states that audience members adopt one of the three positions when they decode the text: preferred, oppositional, or negotiated reading (Hall, 2012). Preferred reading is how the producer wants the audience to view the message; oppositional reading occurs when the audience creates their meaning for the text. Negotiated reading is a compromise when the audience accepts parts of the producer’s views but has their views as well (Hall, 2012). Media analysis based on Hall’s encoding/decoding theory is particularly applicable to digital media, which has an easily observable effect on the audience. Another theory that can serve as a basis for the media examination and evaluation process is the chain of communication theory developed by Harold Lasswell in 1948. Lasswell focuses on five different types of analysis: control, content, media, audience, and effect. The control analysis answers the question “who,” the content analysis asks “what,” the media analysis says in which channel, the audience analysis says to whom, and the effect analysis asks “what effect” the message produces (Mcquail & Windehl, 2016). Lasswell’s model was initially developed to study media propaganda but is now used for interpersonal as well as media communication. It helps to identify the main characteristics of the message and the relations between the presentation of facts and the effects that it generates. The recent transition from traditional media to digital web-based communications poses new challenges that need to be addressed when analyzing media messages. Objectivity and credibility are the most important factors to consider. In recent decades, the traditional media’s focus on the presentation of information has been re