Introduction In recent years, one of the signature strengths of the advertising industry has been its unfaltering capacity to transform ostensibly mundane objects into extremely enviable products (Trampe et al., 2009). But as products transform into entities of desire once placed in advertisements, they trigger important self-processes and different meanings to the target audience, some of which are positive while others negative. Interestingly, a wealth of literature demonstrates that the goal of advertising has shifted from the creation of empowerment and consumer fulfillment to premeditated creation of a mood of restless dissatisfaction with what people have and what they are so that they go out and purchase more (Gannon & Lawson, n.d.; Harris et al., 2009). Using the recently released advertisement on Budweiser’s beer brands, the present paper purposes to discuss the effects of advertisements on people. Description of Budweiser Beer Advertisement Early this year, Anheuser-Busch InBev, the company that makes Budweiser beer brands, created a series of advertisements to coincide with the official launch of the 2013 American Super Bowl. One particular advertisement for a Budweiser beer brand chronicles a seemingly close bond a Clydesdale foul shares with his trainer, eliciting deep sentiments of brotherhood, luck, superstition, traditions and rituals (Rotunno, 2013). The advertisement features slim women serving beer in sexy and cool environments, while the Clydesdale trainer demonstrates a high level of cool demeanor and strong physical configuration. It is important to note that the trainer used in the ad happens to be a renowned personality who has acted in the movie “Transformers” (Just Jared, Inc., 2013). One particular executive of the beer making company suggests that the American Super Bowl is the ultimate beer occasion and that watching football is one of the most essential beer drinking occasions, hence fans must drink beer to be associated with the game that is the icon of beer drinking occasions in the United States (Rotunno, 2013). Effects of Advertising on People: From Opinion to Evidence Advertising has been defined in the literature as a form of communication employed to promote products and services of an organization “primarily to generate sales and secondary to create a brand identity, introduce new products and services, communicating a change in the existing product line and helps in communicating social messages to the masses” (Kumar, 2012 p. 22). These are noble objectives by any standards, but it is evident that contemporary advertising goes beyond these objectives into other inconceivable intentions. Modern-day advertising, in my view, affects people more negatively than positively. From the example of the Budweiser beer advertisement, it is clear that those who were behind this advertisement wanted people to not only view beer drinking as a valuable experience that can be equated to the American Super Bowl, but to also think that alcoholism is linked to cherished personal characteristics such as establishment of close bonds, sociability, elegance, and physical attractiveness. The framers of these advertisement also wanted the target audience to internalize the misplaced belief that drinking beer is associated with cool sporting events such as the Super Bowl, and is also a spring board to a wide range of attributes that are so much cherished by young people, among them success, relaxation, cool demeanor, popularity, romance, and adventure. More importantly, the framers of the advertisement used a popular celebrity to demonstrate t