Introduction The experiential leadership project will observe Dell, Inc. with its headquarter in Texas, United States, its missions and products, its roles and strategies, which lead to taking higher positions in the technological market, and the impact of Dell’s founder, chairman, and CEO, Michael S. Dell on the development of this organization. Dell is considered to be one of the leading PC manufactures, which provide population with reliable computers and all the necessary computer-related products since the end of the 20 th century. Many employers play significant roles within this company, however, the role of Michael Dell remains to be the major one as he is the person, who founded Dell and believed that this organization can achieve unbelievable success. Dell Computer Company and its leader Michael S. Dell is a good example of the organization that has achieved success and gained the reputation of a really reliable organization that provides the best computer technologies and never wants to stop but to develop day by day. Discussion General Description of the Company Nowadays, computer industry plays a very important role in the life of every citizen. Many computer makers try to use all possible opportunities to present proper technologies and computer products and satisfy each customer. Dell Computer Company is “the second worldwide in market share and consistently the leader in liquidity, profitability, and growth among major computer systems companies” (Fulmer and Conger 160). Each organization has to have a mission in order to complete it and improve own actions. The mission of Dell is to sell computer technologies directly to their customers, enlarge their services, and provide only personalize assistance to show the customers their sincere care for each client. Taking into consideration the visions of the company like extensive care about the customers, the development of new products and services is obvious for this organization. If primary products were personal computers and the obligatory for these computers devices, nowadays, Dell provides people with various computer technologies, which may improve and make easier customers’ lives. More than 50,000 people work at Dell Computer Company, and more than 2 billion of interactions happen between Dell and its customers ( Company Facts para.6). These numbers prove successful reputation of the company and make the organization improve their work in order to attract the attention of more people and help them make the right choice during the selection of the computer technologies. Methodology In order to gather reliable facts and information about Dell Computer Company and its leader, Michael Dell, certain data collection and analysis methods have been used. With the help of the interview with Mr. Dell, it turns out to be clear that his work and contributions to the development of computer technologies are really great and indispensable. According to Mr. Dell (2007), the work of their company has to be changed to reinvent their business and get success among their customers and shareholders. The observation of the official website of Dell Computer Company is another helpful means that provide us with a chance to get more quantitative data. www.dell.com presents certain facts about Dell’s cooperation with other business organizations, introduces numbers concerning how many companies run on Dell, and tells about the reas