Introduction The case under discussion is an ethical dilemma that is currently challenging the Post Foods Company. According to the latest news, Post Foods has been accused of products containing glyphosate residues that are proclaimed to be “a probable human carcinogen by the Word Health Organization (WHO)” (Watson, 2016, para. 4). Nowadays, glyphosate is one of the most common pesticides used in the agriculture, and the genetically grown herbicide-tolerant dominate the current market (56%) (Benbrook, 2016).The presence of this matter raises concerns among consumers, and the usage of glyphosate interrogates Post Foods’ stated naturalness. In this case, some experts believe that it is a vivid instance of the unethical business practices, as Post Foods’s consumers do not expect to find any pesticides in the products that are overtly advertised as ‘100% natural’ (Watson, 2016, para. 4). In other words, it is assumed that the company tries to gain profit through conducting unethical actions and deceiving its customers. Nonetheless, Post Foods is not the only market player that has faced a similar challenge. A month before the incident occurred, the production of the Quaker Company, owned by PepsiCo was likewise accused of products containing glyphosate. The company refused to take responsibility for it and explained its presence by the farmers’ irresponsible conduct (Strom, 2016). Consequently, this paper will examine the incident and the impact it is likely to produce on the company’s performance. A particular emphasis is focused on the key triggers of the discussed event as well as the relevant consequence on the environment. Simultaneously, this paper will provide a brief overview of the company and an outline for alternative solutions and recommendations. Company Overview The Post Foods Company has an extended history of operations, as it was founded 100 years ago. The company specializes in producing ready-to-eat cereals that are said to be made of high-quality ingredients. The company’s target market is the USA, but it also has operations in Canada (Post Foods, 2016). Post Foods relies on the local farmers and ensures that it uses only natural ingredients. Both aspects essentially contribute to establishing a positive, trustworthy image. The key message of the company resides in promoting healthy eating (Post Foods, 2016). Therefore, the described incident is of particular importance as it represents a critical hazard to the Post Foods’ reputation that has been created throughout a century. Issue Identification The so-called “triggering event” is the Post Foods Company’s decision to use glyphosate in their production and active discussion of this issue in the media. As it was initially proclaimed, the key benefit of their cereals resides in the fact that they do not contain any pesticide residues. Hence, the unethical implications are on the surface – the company has tried to convince its customers of the idea, that its products did not do any harm to health stating that they are 100% natural, even though it has concealed some important information regarding the glyphosate. These controversies were actively displayed in the media. For instance, in magazine Law 360 , Posses