Introduction The article “Millennials: The Me Me Me Generation” explores the behaviors associated with the aforementioned generation and proposes an explanation for why millennials are perceived as entitled and narcissistic. It presents data regarding Millenials as compared to other generations, particularly the Baby Boomers. The article also contains input and opinions from various experts and celebrities ranging from Kim Kardashian and MTV president Stephen Friedman to Army recruiter Gary Stiteler and psychology professor Roy Baumeister (“Millennials”). The author uses rhetorical devices to convey their message while also committing rhetorical fallacies. Overall, rhetorical devices exist to allow a speaker or writer to better convince or persuade the public. This is done through invoking ethos, pathos, or logos in the audience to strengthen the arguments made by the speaker or writer. However, at times the speaker or writer may commit a rhetorical fallacy, which is when an argument contains a flaw in its logical structure. Rhetorical fallacies may not be immediately evident to the audience. The author of “Millennials: The Me Me Me Generation” uses repetition, similes, and rhetorical questions, while simultaneously committing the rhetorical fallacies of hasty generalization and equivocation, among others. Rhetorical Strategies The article is using repetition as a rhetorical strategy, as it is essential for creating emphasis and emotional influence. The author calls millennials the “Me Me Me Generation” after calling their parents a “Me Generation” (“Millennials”). Thus, through repetition, the author creates a connection between the two generations while also showing the essential differences. Moreover, by using the word “Me” repetitively, the article emphasizes the vital qualities of the millennial generation, including narcissism, selfishness, and entitlements (“Millennials”). This rhetorical strategy helps readers to comprehend that millennials mentioned in the article are too self-centered, as they care about themselves the most. The continuous repetition also emphasizes the difference between baby boomers and millennials without explicitly saying it in the sentence. Thus, the different variations of repetition help readers to understand one of the main points of the article, which compares millennials to other generations. Another rhetorical strategy used in the article is similes, which is a comparison between various subjects that share analogous features. The author states, “every millennial might seem like an oversharing Kardashian” (“Millennials”). Drawing a connection between millennials and a celebrity with traits ascribed to them provides a context for typical millennial behavior. Millennials tend to share substantial parts of their lives on social media. Thus, the comparison to one of the biggest personalities on Instagram helps readers to understand the point made by the author more clearly. Lastly, the author of the article chose to include rhetorical questions as one of the strategies. The article asks readers, “can you imagine if the boomers had YouTube, how narcissistic they would’ve seemed?” (“Millennials”). The essence of this type of question is not to be answered but to put a point across. In this case, the article sugg