Introduction Aim The report is aimed at identifying whether a typical hotel in Spain needs intermediaries to achieve success in the tourism industry or whether the specified type of entrepreneurship may attain success on its own merits. Objectives Answering the question above will require making several crucial steps. Particularly, the following objectives will have to be completed:   * Viewing the existing tourism-related theories that set the background for the analysis and provide a framework to place the information within;   * Locating the current trends in the tourism industry by carrying out a vast analysis of the latest studies on the subject matter and analyzing the current (2011–2015) statistical data;   * Identifying new methods of booking and locating their advantages and disadvantages;   * Specifying the options that the cooperation with intermediaries provides to an owner of a hotel located in Spain;   * Checking the alternative options that an owner of a Spanish hotel has and comparing the outcomes of using them to those of cooperating with an intermediate. Rationale Working in the realm of the global economy means being able to cooperate with intermediaries, no matter what industry a company operates in (Anamaria & Maria-Christina 2013). Because of the necessity to correlate a variety of actions and make sure that the required deadlines are met to satisfy the needs of the target audiences, a firm has to be supported by a partner organization that may serve as the link between the entrepreneurship in question and a certain stakeholder (Haag 2012). The significance of such cooperation, however, can be questioned in the realm of the tourism industry, where a company can connect with the target customers directly and where very little need for intermediaries seems to emerge. Herein the rationale for the paper lies; it is imperative to identify whether an independent hotel can function in Spain without the assistance of intermediaries. The answer to the question above depends heavily on a range of conditions starting from the company’s budget and scope to the range of details including the opportunities for the choice of the logistics strategy, the promotion tools used, etc. Herein the significance of identifying the key characteristics of the organization in question lies. To make the results of the investigation as objective as possible, one should consider a typical three-to-five-star hotel with the following range of services included:   * The arrival and the departure of guests,   * The reception of guests;   * Room service;   * Pool and sun-loungers;   * Twice day room service;   * Breakfast and a three-course dinner;   * Daily newspaper;   * Complementary cocktails;   * Laundry, dry-cleaning, and shoe-shining services;   * Free parking;   * Free Wi-Fi internet access;   * Hair dresser and other beauty services;   * Doctor on call;   * Babysitting services. It should also be borne in mind that, in most modern hotels, rooms can be booked by calling the hotel staff directly or by making an order via the company’s site. Finally, the location of the hotel matters significantly, as those built in the vicinity of the beach, in the state capital, or in a close proximity to the key Spanish attractions, gain additional points among most tourists: The total contribution of Travel & Tou