Introduction During its early years, international businesses were done in the form of enterprises, where the ownership was individually or in form of partnership. However, with organizations expansion due to industrialization and companies’ need for capital increased, and thus corporations began to replace privately held firms. These firms had the discrete advantage of being entities with a separate legal, consequently limiting the liability of the principals or owners 1 . At the same time, through issuing of shares of stocks these corporations could easily tap enormous pool of available funds held by potential individual investors. Advancements in modern technology are greatly affecting the multinational organizations 2 . In particular, digital technology is having its toil in the field of marketing, and in this, the multinational organizational are not left behind. This paper examines the importance of digital marketing to multinational organizations. Defining what a multinational organization is – controversies in the definition There is no formal definition of a multinational organization, although various definitions have been proposed using different criteria. A multinational organization can be thought of as a firm that is structured such that business is conducted, or ownership is held across a number of countries, or one that is organized into global product divisions. Other definitions look at specific ratios of foreign business activities or assets to total firm activities or assets 3 . Under these criteria, a multinational firm is one in which a certain percentage of the earnings, assets, sales, or personnel of a firm come from or are deployed in foreign locations. A third definition is based on the perspective of the corporation, that is, its behavior and its thinking. This definition holds that if the management of a corporation has the perception and the attitude that the parameters of its sphere of operations and markets are multinational, and then the firm is indeed a multination organization 4 . The existence of different definitions for multinational organizations is not surprising. There are many different types of multinational corporations, and most definitions characterize only a particular type. Since there are several ways in which a corporation can be organized and can transact business across national borders, it is indeed extremely difficult for any one definition to adequately describe all forms of multinational corporations 5 (Ajami, 2006). Another problem in standardizing the definition of a multinational corporation is the gradual evolution of purely domestic companies to multinational status. In this process, the point can be clearly demarcated when a company becomes a multinational. Such demarcations, if possible, also cannot explain or describe adequately the wide differences that organizations may have in the extent to which they have gone international 6 . Advantages and disadvantages of multinational organizations Given their size, multinational organizations gain a number of advantages and disadvantages. To begin with the advantages, one of the major benefits that MNCs have is superior technical knowhow. Most large MNCs have a