Executive Summary Sharp Teen Center is a start-up business organization that will provide teens in Dubai with an opportunity for recreation, where they will meet, integrate, and enjoy recreational facilities. The cultural diversity in the city provides an advantage for teens to learn from different cultural backgrounds, especially in terms of music, drama, arts, beauty contests, and other kinds of services. Sharp Teen Center will operate as a teen club, with new members having to meet some registration expenses and criteria set by the management. The facility will be operated as a club, with teen members having the opportunity to suggest the programs of their choice, and the management being the final decision-making organ. Mission  1. To provide the teens in the greater Dubai area with an exciting, fun, entertaining, and educative facility, which will help them learn from cultural diversity and develop an appreciation of the culture in Dubai.  2. To develop a community development center that will focus on young people to allow them to integrate and build up a strong foundation for their career, which will be an added source of learning to the education they obtain from schools. Objectives  1. Attracting 15% of the teens in Dubai by branding and marketing the ‘Sharp Teens Center and Club’ as a new product in the city.  2. Increase teenager enrolment by 12% by the end of the second year of operation  3. To gain a market share of 35% by the end of the third year of operation  4. To increase profitability by 20% per annum Company Summary Sharp Teens Center is a start-up business that will be operated as a partnership between Dick Marcus and Ali Hassan. The club will offer a series of teen activities to provide the community with an opportunity for entertainment, learning, and recreation. Besides, it will increase appreciation of cultural diversity, while also promoting cultural integration among the young people in the city. The services will contribute to the social, emotional, and physical development of the teens, while also discovering, promoting, and nurturing individual talents. Dick Marcus is a psychologist and researcher in human psychology at the University of Abu Dhabi. He is an Australian citizen who relocated to the UAE to take up teaching at the university. He brings in advanced knowledge in teen psychology, which will promote the services to be provided at the center. Ali Hassan is a leading entrepreneur in Dubai other than being a child psychologist. He has been working as a psychiatrist for the last nine years, from which he obtained knowledge in the potentials of the Dubai tees and the social and psychological problems they face. Potential customers In Dubai, young people between the age of 11 and 19 make up at least 18% of the total population. The majority of these are foreigners or children born to immigrants, mainly from Asia, Europe, and the Far East. This means that cultural diversity is relatively high. Also, the majority are students in high schools and early years in the university, which means that they can find time to join the club during their holidays, weekends, and evenings after school. The company will therefore target this group as the potential customers. Market opportunity Dubai has a large population of the working class, with most people employed in the business and tourism sectors, which