Introduction This paper is aimed at discussing the expectations that international students, living in Western Australia, set for mobile network operators. At the given moment, there are more than 6 000 00 thousand learners who attend Australian colleges and universities. For these people, the ability to communicate with their friends and relatives is of crucial importance. It is often argued by many market researchers that mobile phone service providers have to pursue aggressive pricing policies to attract and retain customers (Wright, 2003, p 289). We are not going to refute this argument, however, it does not fully explain the purchasing decisions of people and especially international students. At this point, we are going to advance a hypothesis that these customers pay most attention to such criteria as the price of international phone calls, the ease of use, the variety of mobile services, offered by an operator. While conducting this research, we will rely on both primary and secondary data. The secondary sources will include those studies which examined the purchasing decisions of people who try to select a mobile network operator. To obtain primary information, I will use such research method as an unstructured interview. The results of this research can benefit many companies that operate in this particular field. On their basis, they will be able to develop more effective marketing policies. However, the most important thing is that this study can ultimately benefit international students living in Western Australia; in the future, these people will receive a better quality of services. Secondary Research Findings Numerous studies have been carried out in an effort to understand the reasons why customers choose mobile network operator another. It is argued that companies representing the service sector have to develop their methods of marketing and customer retention which are often different from those employed by manufacturing companies. (Crosby & Stephens, 1987). For example, in their research Parasuraman, Berry and Zeithaml (1992) propose the so-called SERVQUAL model which helps to measure the quality of services. According to these scholars, customers focus on such aspects as the appearance of the telephone company (equipment, personnel, facilities), willingness of this assist the customer, courtesy of its employees (Parasuraman, Berry & Zeithaml, 1992, p 447;). SERVQUAL model is a good tool that should be used by service companies and especially mobile network operators to improve the quality of their services and attract new clients (Rao & Kelkar, 1997). In the future, the SERVQUAL model will help with my research because I will be able to develop a survey of the respondents. To some degree, this model can apply to modern international students; however, one should bear in mind that perceptions of mobile phone have changed over recent years. Overall, a contemporary cell phone can hardly be imagined without the ability to access Web-based information (O’Dhoherty, Rao, & Mackay, 2007, p 257). Market researchers should take this change into account while examining the preferences of international students. The result of a recent study by Tosun, Gungor and Topcu indicate that customers attach great value to such characteristics as coverage area, the design of th