Introduction Strategic business plan 1 Proposals are created to stimulate efficiency, responsiveness, and cost-effectiveness in the business world and to also act as channels of creating wealth and potential resources for business organizations. A strategic business plan covers a period of two to five years to establish a potential investment for a given organization (Aaker & McLoughlin, 2010). Many business organizations are inspired by the need to create wealth, jobs, and improve the living standards of their targeted clients. A given business organization must make a strategic plan for resource allocation and the creation of reliable alternatives for its sustainability. Allocation of resources, especially financial ones for the creation of wealth, is a crucial subject for any commercial entity. It is usually the responsibility of the stakeholders in a business organization to devise the best way of managing the organization’s wealth. Better funding and investment creates a productive channel and a prospective market for business organizations. The strategic plan for the Zurich Cantonal bank will evaluate the various opportunities that the institution will create and the number of investments that will be made in a given period. The international financial market will be analyzed, and credible results will be evaluated. The proposal will aim at creating not only a good strategic business plan but also an effective one. It will aim to develop a realistic, credible, and relevant plan. To maintain competitive economic standards for the bank, the proposal will recognize opportunities and create effective ways of nurturing them. The plan will be mandated to develop the best and most effective idea that will be viable in the contemporary market. The Zurich Cantonal bank will need to draft a plan that will secure it from its major competitors in the financial market like Barclays and Standard Chartered banks. The strategic business plan will address the different ways of handling the financial challenges of the Zurich Cantonal bank. Various techniques and theories of management will be exploited, and the structure of the organization will be accorded priority. The strategic business plan will tackle the various mechanisms and methodologies of increasing competitiveness while maintaining standardization, efficiency, and productivity in the bank. The strategic business plan will equip the bank with potential resources to maintain a realistic growth plan. The proposal will also analyze the various books of accounts and asses the financial ability of the Zurich Cantonal bank concerning wealth creation (Fry, 1989). The overall target of the strategic business plan will be wealth creation for the bank. The proposal will consider the various challenges that derail wealth stimulation and, at the same time, evaluate the possibility of the Zurich Cantonal bank overlooking these challenges and improve its wealth management practices. It is the mandate of every strategic business plan to provide a better plan than the existing one. The plan of the Zurich Cantonal bank will oversee the transformation of the financial institution, which will, in turn, serve many clients, starting from Zurich to its various branches globally. Description of the business The business description will include the mission statement, the objectives, vision, goal, and target of the bank. Mission and objectives T