ShantanuT01/DACTYL-Pretraining huggingface dataset:
Diana Kendall claims the current perception of the class has been a construct of the media and based on the construction, the meaning of class is determined. Kendall argues that the media has legitimized inequality in the United States through the assumption, with television programs and newspaper articles creating and reifying class-based stereotypes. Furthermore, Kendall argues that class discussions in the media are rarely explicit; however, their portrayals generate perspectives that impact human behavior. The upper class in society is portrayed positively, while the lower class is framed negatively. On the one hand, the upper class contains individuals that should be emulated, comprised of caring and generous people, and those with criminal records have remarkably good lives (Kendall 10). On the other hand, the lower class is framed as homeless, poor, largely ignored by the media, and often discussed as abstract statistics. As such, when casting a human face, the demographics of the poor determine how they are framed. The quality of life may deteriorate from the understanding that as the media focuses on the upper class’s viewpoints and gives voice to their concerns, it neglects the concerns of lower-class members. The conveyed class discourses by the media, including constructions of the homeless and the poor, portrays a lifestyle inflicted by laziness, diseases, crime, and substance abuse (Kendall 94). The dehumanized statistics associated with personalized suffering portray people detached from the broader contributing factors like unemployment, ignorance, laziness, or otherwise responsible people for their misfortunes (Kendall 94). Therefore, courtesy of the detachment, the life quality of the low-class individuals continues to deteriorate since the uneducated and the poor’s needs are overlooked. With attention given to upper-class individuals, the needs of the poor are not voiced; therefore, their lives continue to be exposed to deterioration risks. Work Cited Kendall, Diana. “Framing Class, Vicarious Living, and Conspicuous Consumption.” (2016): 21-46.
Introduction The application under development is called ‘High N’. The main objective of this technology is to ease the life of partygoers. It can be used to reserve tables, buy drinks, and place orders for other products. In this paper, the author will provide a critical analysis of the company that is developing the application, the industry within which it is operating, and the value of the technology. In addition, the target location for the application will be reviewed. Finally, the strengths and weaknesses of the proposed technology will be highlighted. Company Analysis The ‘High N’ application is one of the greatest innovations in the nightclub industry. It will help people from different cities in the U.S to identify various night entertainment joints. The application will have a list of available establishments in different cities. It will provide the users with information about the locations of these nightclubs. The technology will also help one navigate the streets if they happen to get lost. A critical analysis of the application reveals that it will provide the user with information regarding the maximum capacity, security set-up, and fees charged by the listed nightclubs. Customers using the application will be able to choose the nightclubs that offer maximum security and affordable rates (Henkes and Crecca 12). After selecting a certain joint, the technology will provide the user with additional information concerning its operations and the products it sells. The application has a function that enables the client to book a table in advance. To this end, the user is provided with a reservation code that will be shown to the management of the company. The application will also enable one to purchase liquor and other products. High N will run on Google Play Store. For gadgets operating on Microsoft and ITunes technology, the application will be available on Apps Store. As a result, one can use a smartphone, a tablet, or a laptop to access the services provided by the technology. The application can also be used to book special occasions, such as birthday parties. When one is using this technology, they will not need to wait for long to be served. Finally, the application will retail at low prices. As such, it will be affordable to many users. Analyzing the Nightclub Industry in the U.S According to a report by IBIS World, revenues generated from the bar, taverns, and nightclub industry in the U.S is expected to exceed 24 billion Dollars in 2015 (“Statistics and Facts on the Bar & Nightclub Industry in the U.S” 12). An overview of the industry shows that the sale of beer and ale will be 42% of the total revenue. The sale of distilled spirits will account for 30.6% of cash flow in the industry (“Top 100 Revenue Generating Nightclubs, Bars & Lounges in the U.S” 1). Based on the statistics, one can deduce that the industry is performing well. In spite of the positive performance, the industry is facing a number of problems. One of them is the high cost of table services (“Statistics and Facts on the Bar & Nightclub Industry in the U.S” 5). Other challenges include long queues in the waiting bays and poor custom
Brand personality Brand personality refers to a marketing strategy that is intended to pass a powerful message targeting a group in a certain area to influence people to associate with the product. A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group. It is divided into five dimensions that include excitement, competence, sincerity, sophistication, sincerity, and ruggedness (Tybout, Calder & Kellogg School of Management, 2010). Kellogg’s brand and product personality Breakfast is an important meal that provides teens and children with the energy required for concentration, memory, attention, creativity, and positive moods among other benefits. Most people in the US misses breakfast because of a lack of time or weight loss. For these reasons, the company introduced breakfast clubs to enable kids to take breakfast (Tybout & Calkins, 2005). The marketing of Kellogg products was challenging in the beginning due to the difficulties in convincing the public to buy a different product. The company invested heavily in sales of corn flakes as a way of advertisement. Kellogg has an original and unchanged personality about great-tasting, nutritious, quality, and healthy products. The company products include crunchy nuts, Eggo, Krave, and many other new products. The company believes that a day starts with a good breakfast. Therefore, the company has been working towards creating a positive impact on family lives especially children. These products are nutritionally enriched with vitamins and cereals rich in iron, folic acid, and thiamin that are recommended for a complete diet requirement. It provides consumers with full nutrition from the diverse, great tasting cereals that are fortified with vitamins (Calder & Kellogg Graduate School of Management, 2008). The communication concept This campaign communication concept is described as all-inclusive and aggressive. The use of both formal and informal communication increased the brand, as well as product awareness ensuring that all age groups and different personalities are involved. The use of letters to reach schools and government representatives was effective to reach the masses represented by institutions. Social media are widely used by most adults in the UK especially the youth where feedback is easily retrieved. The use of both informal and formal communication presented opportunities to provide more information about the brand and its products thus popularizing the brand (Calder & Kellogg Graduate School of Management, 2008). Kellogg’s campaign discussed The campaign targeted mainly mothers since they have a major influence on what their kids eat and this was meant to make the brand sensible. Many women are busy and overwhelmed with a lot of work and thus do not find enough time. The company invested in the mothers’ instincts to keep children out of hunger through the program. The strategy to collaborate with
China’s Rise and Views of the Emerging International Order The economic and political rise of China in the world, radical personnel renewal of party and state structures, and other measures to regulate the country’s forces affect the foreign policy of the PRC. At the same time, the principle of political and ideological continuity of the strategic course of generations is strictly followed. China’s foreign policy identity and behavior, as well as the entire structure of its external activity, is carried out and develops under the influence of the historical past. Among the features characteristic of the self-realization of the global power, in addition to maneuvering within the big triangle Russia-USA-China, one can name several unique aspects that describe the development of China. These are the specificity of the doctrinal and conceptual views of the PRC on the world order, attempts to disseminate its vision of a multipolar world and a new international order, and unique historical experience. One of the features of the current international situation in which the rise of the PRC is taking place is the inability to gain success without cooperation. The state interests of all major powers have reached high rates of intertwining and interdependence (Zhao, 2015). The current position of the PRC’s leaders is that the growth of the global role of China should proceed peacefully while taking into account the interests of other countries. The rise and movement towards economic growth should take place on the basis of cooperation and co-development, respect for other civilizations, and constructive dialogue with them. In contrast to the ancient ethical principles of power retention, in particular, royal ethics, hegemony, and tyranny, today, the Chinese government relies on more democratic methods of controlling power (Zhao, 2015). Despite the continuity of culture and strong ties among generations, the country has adapted to the modern world order, which is largely due to the need to interact with other states to maintain economic stability. Thus, in modern conditions, the promotion of the idea of ​​strengthening China aims not to oppose the country and its culture to other states. Regarding the changes in approaches to foreign policy, the Chinese leadership constantly emphasizes that the PRC does not strive for hegemony. Although today, several superpowers demonstrate rivalry in trade, finance, and other areas, China adheres to an independent position that does not imply a movement towards dominance as th
Dubai has registered strong growth trends in its visitor numbers for the last five years. Arguably, this trend is attributable to the endeavours of Dubai’s tourism promotion organisation, DTCM. However, many counties across the world have similar companies, but their tourism industries do not enjoy similar growth patterns. This difference sets DTCM apart and makes its marketing approach and target markets subjects of interest. This essay examines the DTCM’s marketing endeavours with a specific focus on its target markets and the prominent features of Dubai as a tourist destination. Who are the Key Target Markets for Your Tourist Destination? Tourism is a key driver of global economic growth. Thus, countries strive to capture their share of benefits of this lucrative industry. However, each country’s approach and offerings determine the country that gets the largest share of the benefits. Dubai, one of the emirates that constitute the United Arab Emirates (UAE), has done exceptionally well in the recent past. For example, the city of Dubai, which is the focus of DTCM’s tourism promotion endeavours, was ranked position seven among the world’s most visited cities in 2013 (Jacobs, 2013). Therefore, the source markets of Dubai’s visitors are examined below. According to the Gulf News Report (2012), Saudi Arabia is Dubai’s leading tourist source market. It has held the same position for a number of years. This attribute makes it one of the most important target markets for DTCM’s marketing campaigns. In fact, apart from China, Saudi Arabia is the only country that hosts more than one of the 20 overseas offices operated by DTCM ( Gulf News Report, 2012). Since Saudi Arabia is Dubai’s leading source market, and Iran, Oman, Kuwait, Pakistan, India, as well as Russia feature among its most important source markets, it becomes apparent that DTCM has placed emphasis on regional markets in the past ( Gulf News Report, 2012). In addition, the recent opening of the fourth DTCM office in Chengdu, China, shows that DTCM aims to attract more visitors from China. According to Intelligent Business Horizon (2013), in 2012, China clinched the top position in so far as overseas visitor expenditure is concerned. Dubai as a leading shopping destination, which happened to receive relatively low numbers of visitors from China, has stepped up its campaigns in the country. Consequently, China is the country that hosts more than two of DCTM’s overseas offices ( Gulf News Report, 2012). Several other examples can be cited to show that DTCM targets lucrative markets across the world. However, attention now shifts to the market segments targeted by DTCM. Dubai is known across the world as a paradise for luxury lovers and shoppers ( Dubai for Tourism, 2014). As such, the marketing campaigns run by DTCM tend to focus on these issues. For example, Saudi Arabia, which is Dubai’s leading tourist source market, is also home to the largest land and property owners in Dubai ( Gulf News Report, 2012). DTCM’s heightened campaign in China also sup
Pablo Picasso’s Guernica is one of the painter’s most significant and famous works. It is also one of the most recognizable paintings of the twentieth century. Some people praise this painting above all, while others simply do not comprehend its hidden symbolical meaning. In order to understand the message of Guernica, it is necessary to know the historical context in which Pablo Picasso created his masterpiece. Picasso himself made his motives clear: “In the panel on which I am working which I shall call Guernica, and in all my recent works of art, I clearly express my abhorrence of the military caste which has sunk Spain into an ocean of pain and death” (qtd. in Winter 83). Judging from this quote, it is safe to conclude that Picasso’s Guernica is a powerful anti-war statement. In 1937, the Government of the Spanish Republic commissioned Picasso to create a painting for the exhibition in Paris. However, the tragic event that took place a month before was the true reason behind the creation of Guernica. In 1937, Spain was torn by the Civil War. The Republicans fought against the Nationalists, whose leader was General Franco. With Franco’s permission, German air forces bombed Guernica, a small town in Basque Country. As a result of the fierce bombing, around 1600 people died, and the city was destroyed almost completely. These tragic events shocked the entire world, including Pablo Picasso. He worked 10 hours a day, and after less than a month, the 11 feet tall and 25.6 feet wide mural-sized painting was presented to the public. Despite the fact that the bombing of the town was Picasso’s major motive for creation Guernica, in the painting, there are no scenes of bombing, no explosions, and no direct images of the ravages of war. The genius of Pablo Picasso enabled him to show the horrific events from the inner perspective of those who suffered from it – the victims of the deadly raid. Guernica is painted in black, white, and grey palette, which clearly represents the manifestation of the evil of the war, its lifeless nature, and its victims. The painting is full of violence, agony, and pain. It emanates the tragic feeling of the closeness of death. The faces of a man and a woman, which are turned to the viewer, look like a grotesque mask: their mouths are wide open in screaming, their eyes located above the foreheads, and nostrils are flared. On the right side of the painting, viewers can see people running away from the burning building. The woman falls from the window of that building. Close to the figure of a man, who is standing with his arms stretched up in the air in soundless screaming, are depicted two human faces. The look on their faces is tense and worried but at the same time is full of determination. On the left side of the canvas, Picasso depicted a crying mother with her head thrown back as she holds the dead child
Research can be termed as a fact-finding process. It is a scientific process carried out step by step under the regulation of laid down standards. There are many reasons for carrying out research. However, the main purpose of research is to find out answers to the questions due to some scientific procedures applied. When the Toyota Company started receiving complains from customers in 2010 due to unexplained acceleration in some of its top models, the company made a decision to close down production and stop the sale of multiple models. The decision that Toyota made regarding closing down of production and halting the sales of multiple models did not emerge arbitrarily, but was rather the results of a comprehensive investigation. Toyota may have used descriptive research to describe its immediate state of affairs. Descriptive research has no control over various variables and can only report occurrences (Zikmund, 2003). The company may have used such a method to explain why the produced models did not meet the necessary requirements and standards. Another approach relating to the case of the Toyota Company is empirical research. This strategy provides conclusions based on experimentation or observation. For example, the company may have undertaken the testing of various models which functionality raised doubts against anticipated results as noted in their performance. Empirical research is best applied when proof is crucial regarding the certain variables that influence other ones. Unlike empirical research, conceptual research relies on abstract ideas and does not need concrete data to support it. It helps in developing new concepts or modifying existing ones. The adoption of quantitative research by Toyota could promote the investigation of measurable quantities and their relationships. These include the number of sales in a given period and the amount of goods rejected by customers. It seeks to establish conclusions using quantifiable variables. This approach is comparable to qualitative research that involves investigating immeasurable variables, such as human behaviour. In a situation where a problem definition is obscure, it is difficult to set a realistic hypothesis. In such a situation, exploratory research is necessary. Exploratory research may not draw precise conclusions, but recommend the most appropriate research design, data collection methods
Introduction Whenever there is need to increase and control the market share, cut costs, expand distribution and benefit from the best global practices, many companies turn into mergers and acquisitions. Mergers and acquisitions when used in business terms refer to the aspects of financial dealings and market strategies in which one tries to increase the market power by involving the others. In contrast to acquisitions, which can take place through hostile takeover for example by buying majority shares in a company, mergers occur in friendly situations where the involved management personnel cultivates due diligence process to ensure that the merger results in a success and the desired goals are achieved. In most of oligopolistic mergers, big companies (with the intention of increasing their market share or power) joins and forms a bigger company. Though some mergers may resemble takeovers they always results in changes of names. Mergers can happen through cash payments where one company pays the other in order for them to join (or else through stock swaps). When a market is dominated by a small number of large companies (suppliers) who controls the supply thus dictating the prices in the market, the market situation is said to be an oligopoly. Classifications of Mergers When companies decide to merge there are three ways in which this can be achieved. A horizontal merger, characterised by the union of two firms whose products are identical, becomes the first approach. The main aim of this type of merger is to increase the market share by penetrating untouched markets which is made possible by the other company. The second type of merger is the vertical merger which involves two companies working in different stages of a product development joining and producing the same product which meets wider consumer tastes and demands. In most cases the organizations which merge vertically are owned by one person or organization that completes the hierarchy. Last type of merger is the conglomerate merger that occurs when two firms operating in different fields combine to diverse the products and increase the market share of each. The Oil Industry in the US In the past, there has been assertion that the organization of the oil producing and exporting countries (OPEC) is a cartel whose main aim is to control oil production in the world and thus dictating the prices in which the commodity is usually sold in the market. Whether