NPS What is Ty-D-Home’s Net Promoter Score (NPS)? In calculating the Net Promoter Score (NPS) of Ty-D-Home, one requires the percentage of clients that gave a response of nine, those who gave a response often (these are termed as promoters), and the percentage of clients who gave a response of zero to six (these are termed as detractors). In getting the NPS, the fraction of detractors is deducted from the fraction of promoters. The following is the computation of NPS for Ty-D-Home (Graham, 2010, p. 6). Percentage of promoyers = Total number of promoters/ Total number of respondents *100 (198+119)/ 704*100 = 45% Percentage of detractors = Total number of promoters/ Total number of respondents *100 Percentage of detractors = (38+10+13+72+47)/ 704 * 100 205/704*100 = 29% Net Promoter Score= percentage of promoters-percentage of detractors = (45-29) % = 16% Is this good, Bad, or Average? Comparing this score with the score of companies that have the greatest enthusiastic customer referrals would lead to an excellent position of telling if the NPS for Ty-D-Home was good, bad, or average. Given that companies like eBay and Amazon obtain an NPS of 75 percent to over 80 percent even though they are in a different line of operation, it is clear that the NPS of Ty-D-Home is bad. This element could be partly attributed to the fact that there was only a 32 percent response rate. Perhaps, if the response rate were much higher, the NPS would as well be higher. For companies to attain first-rate loyalty, in addition to the growth and profitability that accompanies it, a score of 75 percent and above must be the target (Graham, 2010, p. 6). What further follow-up research (new, more-in-depth forms of research) should Alexander undertake with these customers? The capacity to evaluate the success of Ty-D-Home rapidly with NPS is helpful, as it will let Alexander know whether he has to make any changes. Nevertheless, an NPS alone is not sufficient to tell Alexander what changes he needs to make. The NPS has turned into being a fashionable client loyalty metric. Nevertheless, follow-up research is vital to assist in detecting the problems of Ty-D-Home inadequate details and to act as a guide to bring about the betterment of the company. A customer satisfaction survey is necessary as follow-up research to assist in understanding the neutrality of customers and the areas that they are not satisfied with the operations of Ty-D-Home. This aspect would help in identifying what the customers view as critical to their satisfaction (Salini & Kenett, 2009, p. 1177). By knowing the demands, desires, and anticipations of clients, Alexander will have the capacity to boost the satisfaction of the customers to guarantee their retention. Most significantly, an excellently executed customer satisfaction survey will equip Ty-D-Home with the suitable knowledge required to make sure that the competitors do not take the hard-acquired clients. Most successful businesspersons understand that the satisfaction of customers is vital to the existence of their companies and Alexander could apply it as well. Alexander can choose among different manners of inquiring from clients and finding why they might not be satisfied with the operations of Ty-D-Home, their products, o