Introduction Strategic management is a key pillar in any business because it defines the direction a business takes in a given environment with consideration of several conditions that can range from economic to political. David (2006 5) defines strategic management as “the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organization to achieve its objective”. Purpose of strategic Management The main purpose is fundamentally the integration of the core aspects of marketing, accounting/finance, information technology, management, research & development, operations and production in order to achieve in entirety the organization’s success. Some of the key elements of strategic management include clarity of company objectives and goals, definition of core business, company orientation, mission, policies, strengths and weaknesses, threats, opportunities, planning, scheduling, sustainability and competitive advantage. All these make a combination that works comprehensively through integration to move the business from one point to another; where the next point is defined by success on a background of the set goals and objectives (Craig & Sadler 2003). In the absence of strategic management, the organization faces a collection of threatening risks which can result in dire consequences that are often difficult for the organization. (Rainey 2009) points out that the implications for this kind of absence can be fatal especially considering the fact that the business environment has grown to become more interdependent and competitive Strategic objectives Organization The organization picked as an example is Thunderhead, a respected corporate brand in England. Its core business is provision of enterprise solutions specifically for document automation and multichannel communication (Thunderhead 2009). The reason for choosing this organization is because of its proven demonstration of a strong culture of strategic management throughout its business model since its inception in 2001. This is admirable in business especially when the environment is a competitive one like information technology. As a display of excellence, the company has managed to scoop several quality international awards as a result of demonstrating firm principles and elements of strategic management. These awards include the Deloitte technology first 50, the Sunday Tech Track 100 and the financial sector technology award. In addition, the company’s founder and CEO, Mr. Glen Manchester has won the Growing Business award and the Earnst and Young Entrepreneur of the year award. Internal environment The strategic objectives of Thundrhead can be classified into internal and external both of which present an intertwined environment interlinking these two spheres of the organization. The overall objective of this organization is to achieve the best standards in transforming the way businesses communicate through enhancement of personal interactions and delivery of every communication over a channel that is most preferred by he customer. The internal objective of Thunderhead is based on its culture that is constructed on the basis of their strategic management. The culture is designed on four pillars