Using Porter’s competitive forces model, analyse the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? To analyse the NBA’s market situation, it is necessary to refer to Porter’s competitive forces model and to examine the position in relation to such criteria as the industry rivalry, buyer power, suppliers’ power, threat of substitutes, and threat of mobility. Referring to the industry rivalry force, the National Basketball Association should state its position within the industry and compete with the other North American sports leagues such as the Major League Baseball, the National Hockey League, and the National Football League along with a range of the other professional leagues around the world. According to the criterion of the buyer power, the NBA depends on the audience’s interest in the league’s activities and provide media content. The influence of the suppliers’ power on the NBA is rather low. The NBA is not dependent on the potential substitutes because of the tremendous competitive advantage. Focusing on the threat of mobility, it is possible to state that it is rather low, but any problems with the access to the NBA media content because of the website’s drawbacks can lead to decreasing the number of the potential audience. Thus, the use of Akamai helps the NBA compete within this market because the company’s services are used to guarantee the provision of the high-quality content around the globe of regardless the location of the user. That is why the high-quality content reaches the global audience easily, contributing to the NBA competitive advantage. The necessary NBA content can be accessed by users more comfortable and quicker in comparison with using the services operated by the other leagues because Akamai relies on multiple distribution channels. Using Porter’s generic strategies model, what do you think is the NBA’s overall strategy or strategies? Following Porter’s generic strategies model, it is possible to state that the NBA’s overall strategy is the differentiation strategy. Having analysed the target scope, it is essential to note that the NBA is oriented to broadcast the important information about the league as well as all the associated media content widely, focusing on the global audience. The NBA avoids possible differences in relation to the audience’s access to the media content and uses the Akamai services in order to add to the leading company’s strategies according to which the advertising and promotion are realised in all the regions globally, and the company’s success depends on the effective self-provision. Furthermore, the chosen advantage is the product uniqueness that is why the Akamai services are discussed as efficient to contribute to the aspect of the product uniqueness. Why is it important that all fans in the world have the same experience? Following the NBA mission and goals, it is necessary to state that all the fans around the globe should have the same experience while sharing the NBA media content. This fact is important because the league orients to the global audience, and it is important to avoid and overcome any discrimination associated with the possibilities of users from different countries to access the video, games, or int