The paper at hand is aimed at analyzing the impact that the innovations in the artificial intelligence (AI) field are likely to have on the fashion industry in general, and supply chain management, in particular. The paper provides a brief overview of the problem and offers a summary of the research results. The data for the research was retrieved from popular online platforms such as Just-Style and The Business of Fashion as well as from the credible web periodicals – The New York Times and The Wall Street Journal . The report does not only elucidate the collected findings but provides their thorough analysis and evaluates the potential outcomes. Selected Issue On the face of it, AI has little to do with the world of fashion. In the meantime, the innovative technologies designed in this field can have an adverse impact on this industry. Thus, at the current point, one of the key concerns of the supply chain management in fashion resides in maximizing the simplicity and efficiency of the data monitoring. In other words, fashion producers are, first and foremost, interested in gathering all the relevant data concerning a particular item on the entire way of its travel through the supply chain. The information that is associated with consumers’ behavior is particularly valuable. Once a designer learns about the increased demand for a peculiar item, he or she has a chance to organize a prompt delivery of these items to the relevant store. However, there is still a long way between a designer and a customer. What AI suggests is a direct access and tracking of customers’ behavior by designers and merchandisers. Otherwise stated, it suggests adapting supply to the demand at the maximum. As a result, it is expected that this change will affect all the groups of stakeholders. Research Findings First and foremost, it is essential to point out that technologies have always interfered in the fashion business. Thus, for example, the appearance of the so-called e-commerce has become an acute problem for supply chain managers. The clients are now accustomed to buying the low-cost garment and do not want to assess critically the expenses that a company bears due to the shipment. Online platforms, in their turn, are not always responsible enough offering fake brand clothes at incredibly low costs. Some recognizable brands, such as Michael Kors, have already announced their discontent associated with e-commerce spoiling their image (Page par.5). The issue described above signifies that the gap between a designer and a customer is rather significant. As a result, the fashion industry has to search for alternative solutions in order to eliminate this problem. In addition, it should be noted that the gap between fashion and innovative hi-tech, in its turn, is reducing rapidly. It seems that the fashion industry does not intend to stand on the sidelines of the progress. The most valid proof of this statement is the anticipated exhibition “Manus x Machina” that is about to take place at the Metropolitan Museum of Art (Borrelli-Persson par.1). Even though the exhibition is devoted to the innovative changes that take place in the items’ design and production rather than to their sourcing, it still signifies the shift to the new strategies and prospects. O