Introduction The concept of business excellence has been existence for decades as firms struggle to find ways of delivering quality products and services to their customers. Oriana, Pepper, and Stewart (2018) define business excellence as “outstanding practices in managing an organization and achieving results, all based on a set of eight fundamental concepts, all based on a set of fundamental concepts or values” (p. 56). It is a deliberate effort by a firm to embrace specific practices and values that would ensure that they meet the expectations of their clients in the best way possible. In an environment where the marketplace is becoming increasingly competitive, it has become necessary for firms to find ways of improving their operations to remain sustainable. Customers have become very demanding, knowing that they have options when planning to make their purchases. The European Foundation for Quality Management, popularly known as EFQM, is one of the business excellence models, which have become popular over the past few decades. In this review of the literature, the focus of the researcher is to discuss the concept of business excellence and draw the comparison with the EFQM. Literature Review During the industrial revolution, a few large corporations dominated various industries and the competition was not a major issue they had to deal with in their normal operations. Their concern at that time was to ensure that they deliver products to their customers. However, that trend changed after the end of the Second World War (Calvo-Mora, Picón-Berjoyo, Ruiz-Moreno, & Cauzo-Bottala, 2015). As technology improved, many firms from different countries emerged, keen on dominating the global market in their respective industries. As competition became stiffer, firms came to realize that their operations had to be customer-centric (Badrick, Wienholt, Ross, & Gray, 2019). They had to deliver high value to their clients, at the most competitive price possible. The concept of business excellence and related models such as EFQM emerged out of the desire to deliver the best value to the market. Business Excellence Business excellence models emerged out of the belief that a firm can maintain continuous improvement in its operations as it seeks to achieve success in the market. In a global marketplace, a firm must ensure that its products meet world-class standards to manage the competition. Sternad, Krenn, and Schmid (2019) argue that the model allows firms to embrace practices and beliefs relevant to the country where they operate. It means that a firm operating in the United Arab Emirates may apply the model differs from another in the United States, because of the difference in socio-economic and political factors in the two countries. However, the model has eight basic principles that should be taken into consideration when a firm is applying the model. They include the following: Results orientation When using this model, one of the most important factors that a firm must focus on is the need to ensure that its activities are result oriented. The team of employees must understand the ultimate aim of the firm, and measures put in place to achieve them (Tickle, Mann, & Adebanjo, 2016). They have to understand how they can use resources made available to the