Introduction Environmental assessment is a very important exercise that enables a company to make a stringent analysis of all the factors that it is incapable of controlling. The uncontrollable factors have a significant effect on the operations of the business, and they may affect the productivity and profitability levels. Environmental factors differ from one country to another, and they have a significant effect on companies that operate internationally. Frito-Lay is a company that operates in various nations across the globe, and it is prone to experiencing the negative or positive effects of environmental factors. The economic, social, political, labour, and legal factors of a particular nation will always affect the operations of international businesses (Bowker 6). These factors might threaten or offer some opportunities for Frito-Lay Company that deals with snacks (“Our Company Vision” 1). This paper will take a stringent analysis of the environmental factors that may affect the Frito-Lay Company in Egypt. Socio-cultural forces Socio-cultural components Different countries exhibit different social and cultural practices. The cultural practises, the consumption patterns and cultural believes in Egypt would affect Frito-Lay company in one way or another. Most Egyptians are Muslims, and Christians comprise only 10% of the entire population (Oxford Business Group 8). However, the culture and lifestyle of people are changing in the contemporary world as people are in desperate need of instant products. Religion has no significant effect on the demand for snacks and processed foods that are associated with convenience in most cases. The negative attitudes and believes that despised fast foods and instant food products are slowly becoming outdated as people are having busy schedules (Mahajan 17). This presents a very great opportunity for the Frito-Lay Company, and there is a high possibility of having increased sales in Egypt. On the other hand, various social, cultural factors would affect Frito-Lay Company negatively. It is noteworthy that Egypt is an African country that may have a negative attitude towards products from Western nations. Therefore, they may desire to promote local companies and disregard Frito-Lay’s products. Although the diplomatic relationship between the Western countries and African countries would intervene, the negative attitude will be a threat to the Frito-Lay Company (Wendrich 17). Moreover, the rise of lifestyle diseases obligates health institutions to discourage people from consuming snacks and processed foods. The negative insights about snacks and processed food may reduce the sales of Lays chips in Egypt. Hofstede’s four dimensions In analysing the culture of a country using the Hofstede’s four dimensions, it is important to take a stringent analysis of the power distance, individualism, masculinity, and uncertainty avoidance. Economists indicate that Egypt and the United Arab Emirates (UAE) have similar cultural business environments. The two nations have high power distance, high uncertainty avoidance, they are collectivists, and they embrace masculinity. In Egypt, males are dominant in society, and they take care of the finances (Peterson 18). This is a great challenge for Frito-Lay Company,