Reverse logistics is an indispensable part of any company’s operations. Some firms choose to avoid paying a lot of attention to this aspect hoping that the volume of returned inventory will be insignificant. However, successful companies consider various ways to develop their reverse logistics options, which enables them to save funds as well as acquire a positive image and customers’ loyalty (Kokkinaki, Zuidwijk, van Nunen & Dekker, 2013). It is necessary to note that reverse logistics attracted significant attention in the 1990s. At present, large corporations have sound reverse logistics strategies that enable them to ensure proper flow of product (both direct and reverse) (Harrison & van Hoek, 2008). There is a considerable bulk of research on the matter, and companies can choose many strategies to improve their reverse logistics. It is noteworthy that small firms are also starting to employ reverse logistics solutions. These are mainly related to the secondary market sales. This paper focuses on some strategies related to the use of secondary markets and other reverse logistics methods that are applicable to small companies. Definitions First, it is necessary to define the major terms (reverse logistics and secondary market) that will be used in the paper. Reverse logistics involves “planning, implementing and controlling an efficient and cost effective flow of raw materials, in-process inventory, finished goods and related information” from the consumption point to the origin point “for the purpose of recapturing value or proper disposal” (Pumpinyo & Nitivattananon, 2014, p. 7049). Apart from the items mentioned above, companies may need or wish to return packaging, production leftovers and so on. Reverse logistics has a service component (including recalls, repair, maintenance, dismantling) and an environmental component that is closely related to corporate social responsibility (Harrison & van Hoek, 2008). It is necessary to note that reverse logistics includes products as well as waste disposal or recycling. In this paper, the focus is made on products-related reverse logistics. The secondary market is the market where products are sold after use or after the sales on the primary market (Corbacioglu & van der Laan, 2012). Small companies often operate in this market, but large corporations also may enter the secondary market especially when it comes to particular channels. Kokkinaki et al. (2013) state that secondary market channels may include the market of used items, salvage, vendors and charity. Big companies usually resort to vendors and salvage brokers as well as charity. Whereas, small firms mainly operate in the market of used products although they may benefit from the use of other channels as well. Reverse Logistics in Detail It is possible to identify many reasons for reverse logistics. These may include warranty failures, damaged products, reusable materials, incorrect product orders and so on (Kwateng, Debrah, Parker, Owusu & Prempeh, 2014). Bonev (2012) outlines a number of major reasons for the reverse logistics that include manufacturing returns, distribution returns, and customer returns. Manufacturing returns are caused by raw