Executive Summary The ABZ gas station has been in operation for ten years. Due to the increasing market opportunities and the threats by the existing competitors, the company has indentified new products and services that it can invest in. The new services and products encompass: the establishment of a convenience store, a car wash, a service station and delivery services. These services are expected to add value to the fuel refilling station and customers will be able to get most of the products and services at one place. The services are expected to increase the competitive advantages of the station, result to diversifications of products and services and increase the sales and profit margin. The man weaknesses that the business faces are lack of enough employees, need to manage the supply chain due to increased services and the need to buy new equipments for the extra services. Introduction The ABZ gas station was established 10 years ago and has been in the business of selling fuel to the local residents for the whole period. The station is situated along a highway and receives approximately 3000 cars every day. The location of the stations is near a residential area which is served by four other gas stations. Due to its location, most of the people fueling cars visit the station before going home and also early in the morning when going to work. The station specializes in the sale of diesel, fuels and other petroleum products. Despite the high success that the business has achieved over the ten year period, their sales are constantly stagnating and the management feels that they need to increase their sales and profits. The competition for the target market is very high. Product and Service Description The ABZ gas station has been selling petroleum to customers. All range of petroleum products are offered at the station. In addition to these conventional services and products, the ABZ gas station wants to establish the following new services and products:  1. Convenience store : the station wants to establish an ultramodern convenience store selling consumer products and fast foods. Customers driving home can buy foodstuffs, cosmetics, drinks and other personal effects.  2. Delivery services : the company also wants to establish delivery services. Because of the vicinity that the company is to the residential area, they can be able to deliver fast food and other items as ordered by the customers.  3. Car wash and repair center : the station also wants to establish service stations where minor repairs, car wash, vehicle checkup and other diagnostic tests can be done. Small checkup such as level of oil, engine health, wheel alignment services, greasing and other minor maintenance services will be carried out. Competitive Advantages of the New Products and Services All the new products and services will have superior advantages and uniqueness (David 23). The major competitive advantages are: Convenience stores : it has been shown that customers would like to have everything under one roof. One of the most compulsory services to a driver is fueling a car which he must do frequently. During the fueling process, the driver and the car occupants can buy other products elegantly displayed on the shop floor so as to appeal the consumers (Govi