Many people consider social media as a new marketing tool. An organization can utilize online social platforms to either market or promote its goods and services. Online social platforms centre on relations with friends, prospective clients and existing clients. Basically, when an organization begins to embark on social platform, it is unsure where to begin. This paper explains ways into which B2B organization is utilizing social media like Twitter and Facebook in promoting its products (Johnson, 2009). Online social platforms play significant roles in marketing, but these roles depend on the business as well as how the business matches the needs of its customers. They, in addition, depend on the resources the organization is willing to use in order to market and/or to promote its products. Implementing social media promoting has not been simple. A 2009 research found that about 68% of B2B organizations utilized social platforms so as to grow their businesses and improve on their decision making (Goodwin, 1991). Organizations are certainly gaining extensively from clients move towards emerging media platforms like social online sites as a method of obtaining data. At first, organizations appeared on the online platforms with conventional specific business websites. But the emergence of new social networking sites has altered the way organizations promote their products. Currently, numerous organizations have turned to dynamic social sites like Twitter and Facebook in order to promote products. At present, it appears that if an organization is not engaging social platforms, it is at risk of remaining uncompetitive and missing an opportunity of engaging many consumers. Given the economic slowdown, it is no shock that emerging social platform marketing is the sole rescue for numerous organizations’ marketing attempts. Ideally, businesses do not have $2,000,000 for advertising but they can inject about $50,000 towards online sweepstakes that can be promoted via diverse platforms and advertising methods (Goodwin, 1991). Besides, there are other online social sites and techniques for promotion that could be efficient and less expensive. For instance, growing and local organizations have started creating Facebook profiles and blogs rendering occasions regarding their grand activities, advertising and promotion almost free. Overall, from an organizations’ view, emerging media promotion and campaigning is a half-half position. Organizations have the opportunity of accessing and reaching out to many people while reducing their budget share on advertising (Johnson, 2009). Facebook and Twitter present an opportunity for organizations since they allow people to create business profiles that comprise images of products and details regarding these products. An organization can market its products on a full page on Twitter and Facebook with no additional costs. Businesses use social media to remain linked to their customers. An organization can utilize a social platform to draw users to their products. Easy emails are enough to contact prospective consumers, and allow them to view products that the business deals with (Johnson, 2009). Through social media organizations can develop worldwide relationship that aid them in discussing product strengths, need for improvement, or quality concerns