Introduction In the world of business there are many factors which can lead to success in the industry. Sales and marketing is among the factors which can make a business to grow to a multinational level. This business report will focus on electronic marketing as a means of increasing sales of the products in the industry. This strategy is relevant simply because of the advent of information technology and the changing trend in customer behaviour. Research reveals an increase in number of people exploiting internet while purchasing goods and services, ebay.com and amazon.com are the common examples of the companies that have ventured into online business transactions. It is thus imperative to venture into the global market by exploiting new technology. Otto cookies limited is a well established business venture dealing with cookies and pastries. Its brands are distinguishable from other products in the market. This paper will be precise on how the business will conduct its marketing criteria of 60 products in 12 regional sales and distribution centres. At these centres sales persons are assigned to the parts which cover customer base such as: wholesale distributions, small retailers, medium- sized retailers, food service facilities and finally the functions which are catered. The food service facilities are the sports ground while a catered function comprises wedding and birthday parties. Website to be developed will be all inclusive in nature and tailored for customer satisfaction or rather customer oriented. This report will also cover on the components of e-marketing which makes up a success factor in e-marketing. E-marketing strategy E-marketing strategy covers the steps and procedures followed in marketing product from Otto Company limited via the website. The main focus therefore is the company’s website where customers are attracted to buy the product online. This necessitates development of a website which is attractive with good design and excellent format. The website of the company should also be designed using fundamental tools such as HTML and XML with basic graphical improvement in order for the site to be accessible in all browsers. The website must also have good impression on the prospective customers. E-marketing has an advantage of low advertisement costs and increased dissemination of information across the customer base. In addition to this, internet marketing caters for audio and visual communication; it is thus fast and explicit in nature while reaching a bigger customer base. To be employed in internet marketing is the website, e-mails, discussions, articles and blogs. Existing environment in e-commerce It is notable that internet users navigate various website in pursuit of their own interest. A common observation if this is the fact that many users bookmark their favourite websites. This therefore means that Otto Company limited is obliged to enhance its website in order to increase the number of visitors who will consequently bookmark the company’s website. The website should thus be furnished with reliable content. A search engine recognises the most searched contents and therefore it is important for the website to contain materials likely to be demanded. In addition to this, the content must