The Service Concept The present individual project introduces the service concept that provides dog owners with dog food by subscription. The purpose of the service is to make it easier for dog owners to get high-quality, locally produced food for their dogs delivered to their doorstep. Moreover, it would allow any brick-and-mortar store that already has an established audience of people living in the neighborhood to extend their service and transform the traditional business without losing its customers. The target market is dog owners, men, and women who would be able to benefit from having organic dog food to be delivered every week or month. The customers of this business are working people, active users of the Internet and social media (Customer A), and those who have chosen against digital services (Customer B) or do not have the necessary skills of being online (Customer C). Customer experience consists of several steps. First, a dog owner learns about this newly available service. They then visit the website and fill out a survey on their dog age, breed, allergies, weight and fitness, and food preferences (if they are new customers). If they are already familiar with our brand, there is an option to order a particular type of food directly. The customer also provides their contact details and fills out a payment form. However, the possibility of calling and ordering food with the help of phone customer support is also possible for those who prefer this type of communication. Then the food is delivered to the customer’s doorstep without direct contact. For the convenience and safety of customers and their dogs, customer support in the form of a call center and online chat is available. Performance specifications of this design are as follows: customers receive the product of their choice on time left on their doorstep from a vendor they already know without the necessity to visit a physical shop (Table 1). Customer expectations can be seen in Tables 2 and 3. Several actions would have to be taken to fit into the design and delivery specifications to implement the service. The most critical aspects are developing an easy-to-use and reliable website, establishing a customer support center, logistics department, hiring communications and marketing specialists, and deciding upon possible collaborations with local stores to provide printing services and organizing campaigns. The Service Blueprint and Customer Journey Map Table 1. The service blueprint                             Website                                                    Package with dog food                                                        Physical evidence           Leaflet / Printed Ad                                       Extra treats with each order          Complimentary delivery                                                                                                        (Uniform, car possible)                                                      Customer actions            Order by phone or online                                   Receive delivery                      Call support                           Employee actions visible    The employee gets all the necessary details on the phone   Delivery is left on the doorstep      Reply t