Company Description and Market Analysis Also known as the Road and Transport Authority, RTA is an organization responsible for not only planning but also providing necessities of transport in Dubai and the neighboring cities ( See fig. 1 ). The primary objective of this organization is to provide reliable, efficient, and integrated transport systems that will help Dubai to achieve its vision of serving significant interests of the UAE (Smith 2010). Formed through the 2005 declaration number 17, RTA believes that since Dubai is among the world’s fastest-growing cities, there is a need to provide high-quality infrastructure. Through Dubai’s government agenda of improved transport, RTA embarked on a mission to provide not only smooth but also safe roads for UAE. RTA’s main competitors are the Public Transport Agency (PTA) and the Transportation Systems Department (TSD). The organization has adopted a matrix organizational structure (Kamoun, Werghi & Al Blushi 2010). Through this structure, the organization’s management team can achieve concrete results through its team of experts in the various functional areas. (See fig. 2) In 2014, alongside other awards, RTA received the ISO certification in the Energy Management system award. Visits to the company’s website (www.rta.com) has continued to increase over the years. With over 2million visits in 2009, the organization’s website has made up to 117 percent increase. After introducing Salik toll gates in 2007, RTA was able to raise 1.658 billion Dirham ( See fig. 7 ). Although the organization’s revenue was 1.2 billion Dirham in 2007, it is expected to increase to about 5 billion Dirham by the year 2016. With its headquarters at Marrakesh Street Umm Ramool, RTA is a government agency within the Government Administration industry. RTA is a public company with about 1001 to 5000 employees. Through its mission of developing an integrated transport system that will provide notable services to all stakeholders, RTA promotes growth initiatives in Dubai. The organization motivates its employees through the formulation of friendly legislations and policies, utilizing innovative strategies and technologies, and adhering to the global demands and practices (Edquist 2010). Primary roles of RTA include providing intercity transport, maritime transport, vehicle registration, road beautification, and rail and road projects ( See fig 5) . Innovation Policies and Strategies at RTA Since its inception, RTA has actively taken part in adopting policies and strategies that foster innovation. The main source of innovation for this organization is effective leadership. According to Mattar Al Tayer, the executive, and chairman of the RTA Executive Committee, RTA takes part in initiatives and programs that promote innovation. Addressing the issues of innovation at RTA has come as a result of the directive from the President of the United Arab Emirates, His Highness Sheikh Khalifa ( see contact details fig. 3 ). RTA has put in place a standing committee that monitors its innovative strategies and policies. Also, the standing committee has put in place an innovation incubator that ensures that the current innovative procedures meet global standards (Rad & De Moraes 2009). The global strategies at RTA have been in line with the creation of innovating technologies and materials such as the rail vibration sensors and the heat-resistant asphalt. Through its rewarding approach, RTA has continued to motivate its customers and empl