ShantanuT01/DACTYL-Pretraining huggingface dataset:
An explanation of search engines and how they work People find it easy and time-saving to gather information available on various search engines. The SEO services are helpful in extending information to such people. It has become inevitable for any new business to make use of such services in order to enter the market and also for the existing businesses to sustain the competition. There are various reasons as to why companies should make use of SEO services. One of the most important reasons is that a company might have a perfect website with all the required information for promoting its products or services but unless the website is viewed by the customers, it is futile. So optimization of the websites is very crucial. Choosing a good search engine for optimization can enhance the traffic to a company’s website. Consequently, there will be an increase in the opportunities and possibilities of getting business. Uncovering the right keywords for your organization Identifying the perfect keywords is the most vital step towards a booming marketing drive over the internet. It is a well known fact that search engine optimization is based on keyword search. Your website should contain such keywords that any person searching for your products will anyhow come across your website. Keywords are the foundation of your online marketing and promotion. You have to make a thorough research before incorporating the keywords into your website. It’s a common practice to identify keywords according to their perception, forgetting that everyone has his/her own way of thinking. This thinking process depends on various factors such as the ethnicity of the targeted audience. The geographic location of the targeted audience is also an important factor. Understanding the conversion cycle & how it applies to your organization The conversion cycle is also a crucial aspect of search engine optimization or your online marketing and promotion. As the name suggests, it simply means the rate of conversion of visitors to your website as being your valued customers. Organizations opt for SEOs in order to bring more and more visitors to their website. But unless such visitors become customers, it hardly matters. But again, customers ought to create a margin. Organizations with greater margin are the winners in the long run. Following is a depiction of a typical conversion cycle: Writing for search engines: Appropriate titles and descriptions: Titles and description of your website is not an easy job. There are certain things that you should keep in mind while writing a title tag for your website: The length of your title should not exceed 70 words. Your keywords should be at the starting of your title tag. You should not use punctuations such as commas, full stops, dashes, etc. to separate the keywords. Instead, you should use a pipe (I) for this purpose. You should try to keep your title tag as
Language has been referred to as one of the strongest weapon that one can use to manipulate the views of the public. The proper use of language can make people have a perception that is completely subjective and hence affecting their moral judgment of an issue. This is the reason why the media plays a great role during political campaigns and policy formation and mobilization. This use of language and its styles like metaphor has also played an important part in the formation of the public’s views on several social and economic problems causing adverse effects. One of the phenomena that have experienced the biasness of language has been diseases. To this extend, this paper will point out whether metaphoric reference has been used to manipulate the society’s view of HIV/AIDS and cancer and whether this has contributed to stigmatization. Much has been written concerning the alarming spread and effects of HIV/AIDS in the society and the effects of cancer and the position of its victims and how to care for them. These topics have received much attention from researchers and other scholars. One of the most notable scholars to have come up with a debatable issue concerning this topic was Susan Sontag. In her works, Illness as a metaphor and Aids and its metaphors , Sontag gives arguments concerning the position of language metaphors and its effects on the victims of the diseases in terms of stigmatization. In her argument, Sontag believes that language has been used in a negative way and thus caused stigmatization to the victims of HIV/AIDS. To identify whether this stance has a basis or not, we shall one by one examine her points that support it. In her opening remarks, Sontag argues that the metaphorical reference to diseases has a detrimental effect on the patient. She therefore argues that the best way to refer to a disease should not be based on the metaphoric position for this creates a rather negative moral judgment concerning the disease. Instead, the best way to regard a diseas
Introduction Eighteenth century is very significant in England history as it marked the evolution of various issues. Particularly, it marked the evolution of children clothing. Initially, children were not taken as such but as inferior beings compared to grown up men and women. People maintained that they acted without reasoning and since they also lacked experience, they ended up misbehaving in various ways. Before the eighteenth century, children were being dressed the same way as their parents such that there was only a little distinction between their clothes and the clothes of the adults. However, towards the end of the eighteenth century, clothes of both boys and girls changed greatly [1] . With that background in mind, this paper shall discus the characteristics of girls’ and boys’ dresses in the eighteenth century as well as the similarities between the dresses of both sexes. Young Girls Dress In Early 18th Century In England At the beginning of the eighteenth century, a new born child irrespective of sex wore a shirt and was wrapped with a piece of cloth which was referred to as a bed. All parts of the infant were wound with a piece of white cloth and the head was covered with cap consisting three layers. People by then believed that such clothing allowed the baby to develop a straight posture while growing up. After removing the swaddling at the age of about four months, girls were clothed with frocks which were generally simple dresses that had fastenings at the back. The bodice of the dress was fitting and was similar to the women’s dresses [2] . In addition, the shoulders and the bodice were attached with strings which were used by the parents especially while the child was learning how to walk. Petticoats were also worn beneath the frock. Children learning how to walk also wore caps which were referred to as pundings and they were meant to protect their head from damage. Girls wore the flock until the age of twelve after which they were allowed to put on other clothes such as caps, shoes and the bibbed aprons. The shoes were usually colored to match the cap as well as the ribbons [3] Young Boys Dress in Early 18th Century England Surprisingly, boys were dressed with frocks as girls since there was no difference in their clothing in the early eighteenth century (Baumgarten 2011). [4] They were also clothed with petticoat or trousers under the frock to act as underwear. After attaining the age of four years, boys were clothed with masculine clothes for the very first time in their lives. At the beginning of the century, boys of around four to five years of age were clothed with breeches which represented knee length tight trousers. As time went by, not only did the length of the breeches increase but also the size as they became loos
Humor is descried as the mental ability or tendency to make someone laugh or be amused. It is universal and all people regardless of age, ability or race respond to it. People who easily respond to provocation of laughter are considered to have a good sense of humor. A sense of humor is described as a measure of one’s tendency to experience humor. The extent of an individual’s amusement depends on a number of variables such as culture, age, intelligence, education, maturity or even geographical location. Adults and children may for example derive amusement from very different things; children may find cartoons and clowns more amusing than ‘stand up’ comedy for example while educated adults may find comedy highly entertaining. Satire is more particular because it is based upon a proper understanding of the target of the humor and may only be interesting and entertaining to a mature and probably educated audience. As expected, humor varies widely in terms of acceptance depending on the above mentioned demographics. Comedy and humor have been used since time immemorial as a form of entertainment in both casual and official settings including courts and tribunals. Intelligence and wit are sometimes displayed using means that bring out humor in satire and comedy. Often, the sense of humor is looked as beauty and it’s therefore safe to say that ‘how much sense of humor one has lies in the eyes of the beholder’; one person may find another to have a great sense of humor while another could find the same personal overly obnoxious. Based on this, some people argue that you only find someone to have a great sense of humor if your senses of humor are similar or agree. Humor can be used in many disciplines including education, medicine and even political science. Young children are taught new things and ideas using humor and repetition. A good example is Teletabies; a children’s show where cartoon characters are used to teach children while entertaining them with some humor. This has proved a successful means of teaching as they children are actively involved in the learning while having fun at the same time. Humor can also be a means of stress relieve and relaxation. Scientists say that a simple happy gesture like a smile goes a long way in ensuring sound mental and even physical health. A good afternoon of laughter while watching a family sitcom is said to be enough to rejuvenate the body and improve mental health (Mikisi, 2005). Politicians with a good sense of humors have historically been successful in pulling large crowds and using their wit to woo the many present voters. A simple political statement put in a humorous way is more likely to be spread further, by word of mouth or otherwise, while a flat statement will likely leave no memories at all. The same tactic is used by preachers and priests to pull crowds and make activates that are otherwise considered boring lively and fun. The sense of humor is therefore very important in everyone’s day to day life even if just for happiness, joy and mental well being.
Introduction This report concerns a small retail company called “The Book Club”. It is a family-run business that primarily deals in publishing and selling the literature of the science fiction and fantasy genres. However, due to heavy competition, the Club has been struggling and underperforming. As such, the organization has decided to address its lack of an online presence as well as a customer engagement mechanism. In particular, the owners have identified SEO as well as email and social network marketing as potential areas of interest. The purpose of the report is to develop an online marketing presence for the company and evaluate its opportunities. Operation Marketing Environment The film suffers from a lack of business due to its inability to engage customers in long-term relationships. As such, an assumption can be made that it has sufficient materials and machinery, but it may lack money, and its markets are possibly too narrow. The firm’s tendency to only accept two varieties of submissions for publication and retail may be damaging to its overall appeal. However, according to Wright, De Massis, Scholes, Hughes, and Kotlar (2016), its employees are likely highly committed. As such, the company probably has sufficient resources to expand and sustain its operations during an influx of customers. The Club’s target markets likely encompass all populations, as science fiction and fantasy can be adapted to most people’s tastes. According to Flood (2019), sales of fiction written in Europe, particularly science fiction and fantasy, are increasing in the United Kingdom. As such, there are opportunities available to the firm if it is able to increase its popularity with customers. The market is not saturated, and it is showing considerable growth, representing the opportunity for significant profits to publishers. As such, if the Club can identify the most effective ways to attract potential customers, it is likely to see a substantial increase in business. The most numerous category of prolific Internet users, particularly those who use social networks regularly, is most likely young adults. According to “Share of respondents” (n.d.), engagement percentages decrease as the respondents’ age grows, with people aged 16 through 44 being the most active at over 80%. As such, an expansion into social networks is likely to attract significant amounts of new customers to the company, possibly creating prolonged relationships. Both the target market and the selected expansion method appear to be appropriate choices and offer significant potential. Porter’s Five Forces   * Competitive rivalry is considerable in the literature market, as shown by the firm’s lacking performance. There are numer
Overview This concededly short paper outlines the varying justifications and policy implications of the Classical and Keynesian models of aggregate supply. Recall that AS represents the production-side accounting of national economic activity, i.e. the total supply of goods and services. Classical Theory In the most basic formulations, AS is held to be influenced primarily by the price at which total domestic production is consumed. In the classical view, the AS curve is purely vertical (see Figure 1). This holds in the long run because both (selling prices) and wage rates accelerate in response to increased production, i.e. a rising pace of activity for the economy as a whole. Figure 1: The LRAS Model. In effect, the above demonstrates the concept of the “production possibility frontier” and the equilibrium point for a closed economy when inflows from exports or ‘leakage’ due to imports are not accounted for. Hence, the justification of this model lies in taking the supply of labour into account. The Keynesian Model Conceptually, it is easier to grasp the Keynesian view of production rising rapidly in the short run because manufacturers are able to maximise gross revenue by producing more in a time horizon where prices for the factors of production remain inelastic. Another way of conceiving this is that total planned output can be raised in response to greater demand and there is no extraneous factor like technology that can provide either a lower-cost substitute or a more attractive way of satisfying the same demand. Figure 2: The Upward-Sloping Aggregate Supply Function. Since rising AS is a function of increased demand for the good, short-run AS shifts to the right and upward to match rising price levels. The slope is a function of how much spare production capacity there is in the closed economy. A more steeply-sloping short-run AS (Figure 3 below) in the Keynesian view is possible. This is justified by more attractive prices for finished goods shifting aggregate demand for labour to such an extent as to outstrip aggregate supply of workers. A classic case of this is the ongoing cost-cutting of outsourced services in America and the UK. The “production facilities” are shifted overseas to low-income but English-speaking countries like Ireland, India and the Philippines. Since the supply of such educated workers with tolerable accents is finite, a sudden rush of outsourcing call centre work would send short-run AS rising from one price level to another, albeit in the form of inducements given experienced agents to transfer. Figure 3: SRAS in the Keynesian Model.
Define and compare the business strategies and business models of Google and Microsoft The two giant Information and Communication Technological companies have dominated their expertise fields comfortably. The Google Company’s strategy is bases upon the internet technology while Microsoft dominates management of the desktop applications with a wide range of software. There is high competition between the companies with each having to diversify to other core business units of the telecommunication world. The conflicting competition would probably benefit the users by catalyzing future advancement and promoting different strategies. The foundation of Google’s business model is on the search engine in which it dominates among many core related businesses and user applications. The online search algorithms require bright thoughts, high search speeds and supportive products. On the other hand, the Microsoft becomes prominent because of its operating system, which is widely used all over the world today, advanced application and utility software. The ever-growing internet broadband connection determines the two companies’ chances of advancement. Has the Internet taken over the PC desktop as the centre of the action? Why or why not? The internet technology has advanced widely and according to the general views, internet based tasks seem to overtake the desktop processing. The concept often referred to as cloud or virtual computing has Google Company advancing to better height. Today people are interested in virtual working and management where there is freedom over the place of work as well as time to work. Microsoft seems to concentrate on desktop co
In my opinion, WTO should be reformed. Oxfam suggested that WTO is quite anachronistic although created just recently, 1995 to be exact. It is, however, patterned from the General Agreement on Tariffs and Trade or GATT with a power that surpasses other superpowers: the International Monetary Fund and the World Bank. But as Oxfam noted, “…despite its youth, the WTO is dangerously insensitive to the needs of the global trading system in the early twenty-first century.” Like any wide, governing body, WTO has grown incompetent, subject to the whims of its more powerful members, and failed to address important challenges present prior to its creation as well as recent ones. Oxfam noted the flaws of the WTO as Disparity between poor and rich countries in representing their interests and positions. The most obvious of them is that poor member countries could not afford the luxury of being represented in Geneva, WTO’s base, lacking expert staff to scrutinize WTO issues by the strand which more affluent member countries have by the hoards. While WTO follows a “one country one vote” principle, the consensus is usually negotiated in a less formal setting called the “Green Room” process dominated by the USA, EU, Japan, and Canada. Mass demonstrations during WTO meets shroud the influential figures behind WTO: the multinational companies. Member governments’ interruption would help reform WTO, such as during the Seattle and DOHA ministerial conference when they refused to accept the agenda dictated by the rich, powerful countries. Other countries create a “bigger” voice in the international trade scene through membership in independent groups, one of the more popular maybe the European Union (EU), as well as NATO or the North Atlantic Treaty Organization. Theirs may be the Economic Community of the West African States or ECOWAS or even the Association of Southeast Asian Nations or ASEAN. Powers are balanced in order to avoid previous mistakes as was originally aimed by WTO. The creation of organizations became the trend but it cannot be avoided that one member country emerges more economically powerful within a given time frame leading to insurrection and wars. Economic power has always been translated to dictatorship which makes the less powerful as the subject. Fair trade may be an alternative way for a globally contentious trade body. While aims and proposed as well as already-in-place practices by fair trade proponents and their supporting bodies (i.e. Amnesty International or OXFAM) seem viable at the moment, sooner or later, challenges woul
Drug Name The article “The Impact of Crack Cocaine on Black America” by LaVelle Hendricks and Angie Wilson examines how crack cocaine affects many African Americans in the country. The targeted drug in the article is cocaine. Crack cocaine is “a very addictive drug” (Hendricks and Wilson 1). The consumer “inhales the vapor produced from these crystals” (Hendricks and Wilson 2). The authors also describe the major symptoms associated with the use of crack cocaine. Reasons for Writing the Article The article explains why more African Americans are more likely to utilize crack cocaine. The legal frameworks “for possession and use of crack cocaine have always targeted the African American community” (Hendricks and Wilson 3). The article also gives new facts about crack cocaine. The authors also examine why many societies in the country continue to abuse the drug. The discussion also highlights some of the best practices towards dealing with the illicit drug. The government can use these ideas to assist the affected population. How the Drug Affects Different Populations The authors explain why cocaine affects many people in the country. The authors focus on the current effects of crack cocaine. Many African Americans are using crack cocaine. The group is also the leading consumer of bang and other illegal drugs in the country. The users are at a higher risk of engaging in violent behaviors (Hendricks and Wilson 4). These males also experience both mental and emotional complications. African Americans are more likely to acquire STDs because of their reckless behaviors (Hendricks and Wilson 4). The users of crack cocaine report new complications such as strokes and heart attacks. The authors encourage different parties to address this problem using therapies and treatment plans. Summary of the Article The authors present the latest findings on crack cocaine. The article explains why African American males are the leading users of crack cocaine. The legal system usually targets this group because it is the leading consumer of crack cocaine. The drug has also affected many African American communities. This explains why sexual behaviors, insecurities, and violence are common practices in these communities. A treatment plan, including therapy and detox, can help these individuals overcome this addictive substance (Hendricks and Wilson 4). Why the Article is Interesting This article is interesting because it identifies the challenges associated w