Step One – Getting Ready Organizational Profile Emirates Airways is currently the leading airline in the Middle East. This firm was started in 1985 by the Emirati government. There was a rising concern that some of the international planes that were plying the route were avoiding the route and this was causing a lot of inconveniences to the people of this country. The government of United Arab Emirates realized that the country needed to develop an airline that would take care of the interests of the country’s nationals. The government had embarked on development of the infrastructure of the country. The roads were well developed and the airports were also properly expanded (Freeman 92). Dubai was rising very fast as a business center. The government had heavily invested in building social amenities, besides the infrastructure, and therefore this city was attracting a good number of tourists on a yearly basis. As a result of this, the government wanted an airline that would be reliable to its tourists, and other people that would be travelling to this country. They wanted an airline that could be controlled by the state, and could meet the rising demands locally. This was the genesis of this airline company. The Emirates Airline has its headquarters in Dubai in Dubai International Airport. This firm operates in to four largest destinations across the world. The firm operates in more than 100 destinations in 74 countries. The company has managed to overcome the stiff competition that is in the current market. According to Desvaux (70), the airline industry is very competitive. This scholar notes that this competition has been rising in the past decade with the entry of new airlines into the industry. It becomes a big challenge for a firm to operate in such a competitive market if it lacks proper competitive strategies. This scholar notes that the aviation industry has been consistently on the rise in the past one decade. The emerging technologies have brought in a lot of changes in this industry, and firms are forced to adjust their operations in order to meet the market demands. The emerging trends in the aviation industry cannot be ignored. It would force a firm to embrace these changes in order to realize the benefits that this industry has to offer. This is what the management of Emirate Airline has been keen on. This firm has received enough financial support from the government to enable it manage the emerging trends in the aviation sector. Effective strategic planning has seen this firm become the largest airline in this region. According to Freeman (26), project management has changed from what it used to be in the past. Project management was considered as part of production about 50 years ago. By then, competition was low, and the main concern was to increase production of the firm. The market was readily available in the global world. However, this has systematically changed over the years. Firms have come to realize that customers have various options to choose from when they want to make a purchase. Given such independence of the customers, firms have come to realize that they have to come up with strategies that would enable them attract customers. This has resulted in a scenario where every firm is stru