Objectives It is a widely known fact that Google Glass has not enjoyed much success as a product. The release and demonstration of the device evoke multiple criticisms of its various aspects. For instance, the problems of safety (driving or walking with the device on, becoming a target of thieves, eyesight concerns) and confidentiality (filming and taking a picture in a hidden manner) were discussed and many individuals and organizations protested against the widespread use of Google Glass in public places (Boesel par. 4). However, it is worth noticing, that the question of convenience is one of the most crucial concerns among potential users. That way, it is possible to theorize that the popularity of the product may enter a stage of growth once this issue is addressed. Namely, the potential buyers were dissatisfied with the battery life of Glass that allowed about 30 minutes of active use (filming a video, for example) only (Berenbaum par. 1). In the modern world where the digital devices have become the man’s best friend, losing one such friend after just half an hour of use is unacceptable. As a result, the new promotional campaign for Google Glass will target this parameter. Namely, the alternative solutions helping the users prolong the life of their devices. Such additions as battery change and the charge will be offered as easy ways to eliminate the inconvenience of the short battery life. Overall, the dying batteries of Google Glass can be assessed in three ways: charging with the help of a usual charger that the user plugs into the socket, charging by means of a portable power bank, and replacing a battery with an additional one. For these solutions to be seen by the potential buyers, they need to be promoted. The information about the new developments and additions making Google Glass more accessible can be placed on social networks in the form of an advertisement. Another source of promotional information will be the official website of Google Glass. All in all, three promotional objectives are to be met in order to raise awareness of the product among the potential buyers, influence their perception of Google Glass and improve their opinion concerning the product. The first promotional objective is to achieve 100 thousand views on YouTube within the first month after the release of the promotional video. This objective is realistic since the brand recognition and reputation of the manufacturer are rather high and are viewed as the factors that will make a direct impact on the popularity of the video and the device. Moreover, the prior fame of the product (even though it was accompanied with a lot of criticism) will help the promotion as Google Glass is still known as a revolutionary invention that was widely discussed. The second objective is to achieve 20 thousand shares of the video within the first three months after the campaign is launched. It is anticipated that the past reputation of the device might impact the new promotional campaign, and that is why the number of desired shares is established as much lower than that of views. The same principle goes for the term within which this objective will be measured – it is much longer than the term of the first objective. Finally, the third promotional objective is to achieve 50 thousand visitors on the official website of Google Glass within the first two months after the campaign is launched. The three goals are varied in numbers an