Introduction Each year, very many young people between the ages of 15 and 29, die from alcohol-related causes. Direct or indirect indulgence in alcohol consumption by young people, poses a great threat to their lives. Of all deaths related to alcohol, about 10% are within that age group. It is with the sprout of this and much more, that has led to the emphasis on alcohol marketing regulations (Anderson and Ben 10). Marketing regulations on alcohol provides that merchandising be a complete description of a particular commodity, giving its benefits as well as its negative effects upon usage. This helps in protecting the consumers’ health. Consumers, knowing the short-term and long-term effects of alcohol, such as blindness, liver cirrhosis, cancer, and mental damage, would avoid consumption of alcohol. Secondly, marketing regulations have helped reduce drug abuse among the youth, and as such, controlling the number of young people dying as a result of alcohol consumption. This has been achieved by ensuring that sellers, in advertising their products, clearly define their target group. The target group restrictions aid in minimizing over-exposure of alcohol to vulnerable targets, such as the youth and children (Aaker 12). Consumers in the past have been victims of buying products that are not up to standards, which pose a great risk to the health of consumers. Consumers are usually attracted to them as a result of attractive advertisements made by sellers, especially through the media. In curbing this, marketing regulatory bodies have ensured that before any alcoholic product goes to the market; it is checked and approved by the relevant authorities to be appropriate for consumption. Consumers are therefore protected from consuming illegal products. Discussion Every year, many lives are lost in fatal road accidents. The highest numbers of these accidents are as a result of drivers drinking and afterward driving. Marketing regulatory bodies in response to the alarming rate of deaths have come up with programs, intended to sensitize people about the effects of alcohol, such as blurred vision and mental damage, which in many cases, causes drivers to lose control, leading to accidents occurrence. Also, policies, including random breath testing and administrative license suspension, have helped reduce disability and premature deaths greatly (Adam, David and Christopher 10). These policies were introduced, after cases of disability and premature deaths increased significantly. This presented a big challenge to the government, hence prompting the introduction of the policies aimed at reducing these disabilities and premature death cases. Every government has a ministry or a department, which is concerned with health issues, and, in most cases, the ministry or department concerned with health is the one, which drafts such policies, which are aimed at ensuring that the nation’s citizens are healthy. Advertisements are linked to creating a positive attitude towards alcoholic products. This usually changes consumers’ perception about alcohol, and tend to view alcohol as being useful to the body. Characters portrayed in the advertisements are often characters with esteemed personalities in society and leading role models. Con