Adverting and sales promotions are integral parts in a product cycle; they are tools of an effective marketing strategy. How well a company markets its products has an effect on the success of the product, the car rental business in the United Kingdom is on the rise, there is high competition in the industry thus to remain competitive, a country need to develop effective adverting and sales promotions approaches (Barney, 2007). When developing an international marketing strategy for car rentals, the company needs to consider some crucial factors that are likely to affect the campaigns. Enterprise car renter has opened a new branch at Hemel Hempstead, Hertfordshire UK; this paper discusses adverting and sales promotions that can be effective for a rent-a-car company. Advertising Advertising is a continuous process where a company creates awareness and sells special attributes that its company has; it is a tool of marketing, which aims at creating a close linkage between customers and a company’s products. As much as people may have the idea that there are rental companies, the specific company need not to assume that people will flow in its premises, it needs to develop strategies that define its packages and how its services are. Advertising creates awareness of a company existence and offers the company a chance to sell its strong holds to the people. To create an effective adverting system between Enterprise car renter in the United Kingdom and the target market, the company should undertake different options depending with the specific target market it will be targeting. An effective marketing campaign covers all the likely buyers of the product. To market the car rental services, takes two folds, guaranteeing the target market that the vehicles operated by the company are quality and the drivers and the rental contract are good. Communication is an integral part of advertising, advertising is all about how effectively one is able to communicate on the existence of a certain product. The company needs to adopt an integrated Communication marketing strategy (MARCOM), to support the system and tools of advertisement that the company aims at suing; MARCOM is a marketing strategy that incorporates different marketing strategies to have one strategy that can effectively fight their competitors. The areas that the approach looks into/ the approach that the communication strategy looks into are developing effective advertising strategy, adopt a personal selling strategy when appropriates, create good Public relations and the use direct marketing. Marketing strategies that incorporate the four dimensions of communication will be effective. To venture the market, the company should use a penetration pricing approach; the model advocates for a low pricing method where an organization sets its prices at a low rate than that offered by the competitor; the aim of the approach is attack a large mass of people to the products. When the company comes with low offers, then it is likely to attack a large population of customers and build its brand name through the large customer base. In most cases, the penetration-pricing model is the price that a company has to break even. Initial adverts should assist the company to penetrate the market with its serv