Introduction McDonald’s is an international organization founded in 1948. It is a fast food restraint chain outlet serving an average of 58 million customers spread over 118 nations. Its mission is “to be our consumer’s favorite place to eat” (Gilbert, 2008). The food variety it offers ranges from chicken, non-alcoholic beverages and drinks, burgers, chicken, ice cream and salads. Its first stall was opened in San Bernardino with only a hamburger on sale (Kincheloe, 2002). It was founded by two members Dick and Maurine McDonald’s who later relinquished ownership to Ray Croc. Under him, the McDonald’s product variety increased coupled with the growth in several franchisees. The restaurants under McDonald’s are run by a franchise. Currently, McDonald’s is an ultimate globalization symbol with its presence in international markets (Kincheloe, 2002). Process of implementation in the Market McDonald’s has a franchise model that makes only 15% of outlets to be owned by the company, while the remaining 85% are held by franchises. The company ensures a uniform model in monitoring and training of staff across all of its franchises. Its Head of Training is in charge of the implementation and direction of the company training. The restaurant managers and supervisors, in charge of the restaurant, take part in the training. The strategy to develop and the use of a uniform supply and distribution system have enabled the company to be consistent in their products taste (Kincheloe, 2002). McDonald’s implementation in the market economy is based on a plan to win. They aim at being the best fast food chain and not the biggest. This has enabled it to satisfy consumers through implementation of projects and initiatives revolving around five issues touching on customers, such as promotion, people, products, price, and place. McDonald’s also uses a variety of marketing mix, to reach goals. This includes daily meals, more working hours and efficiency optimization. Demographics segmentation, using age as a parameter, is a strategy employed by McDonald’s. It is geared towards kids and urban youths. They provide toys, delicious meals and entertainment spots to attract them. A third party company has a partnership with McDonald’s to provide a toy for each meal. The urban youths are targeted through price sensitivity and offering of WiFi (Mieth, 2007). McDonald’s also uses varying plans according to geographical locations. McDonald’s incorporates several organizational strategies (Watson, 2006). Some of the organizational strategies consist of better restaurant operations, placing the customer first, menu variety and beverage choice, convenience and continuous reinvestment in restaurants (Mieth, 2007). Its growth strategy is hinged on three factors; increasing the number of outlets, profits, and sales maximization at current outlets and an increase in profits internationally. This is to be realized through improved operations, low operational costs and effective marketing (Watson, 2006). Financial flow In 1955, Ray crocs opened doors to his first outlet and created the McDonald’s Corporation in 1957. The company then went public in 1965, while the introduction of Big Mac occurred in 1968 (Mieth, 2007). Another product, Happy Meal, was introduced in 1974. They hit the 95 th country in their operation, with the opening of an outlet in India, 1996. Their financial flow in the US dollars, million, from 1990-1994 is given below. Year               1990     1991     1992    1993    1994   No.of restaurants  11803    12418    13093   13993   15205  Total Sales        18,759   19,928   21,885  23,