Brief History Garanti Bank counts among the largest privately owned fiscal institutions in Turkey. This is based on asset size and recurrent banking revenue generation. It serves an average of 10 million clients in different sectors, including corporate clients, in addition, to small and medium business ventures. This position is also guaranteed since the firm has a presence in different business lines. At the end of 2009, the firm had assets worth $90 billion. The bank offers a variety of services, including commercial, private, retail and corporate banking services to its different clients (Garanti 2010). Mission Statement, Vision Statement and Bank Strategy The institution’s vision is to be the best bank in Europe. Its mission is to ensure a notable increase in the value created for shareholders, customers, the society, the environment and employees on a continuous basis. This will be achieved by making use of the firm’s agility, organizational efficiency and influence. The strategy laid down to achieve this entails ensuring sustainable growth by continued value creation over the long-term (Garanti 2010). Local and International Representation The institution boasts of 863 domestic branches and 6 overseas branches, which are located in Cyprus, Luxembourg and Malta. It is represented internationally, with offices in Dusseldorf, London, Geneva, Shanghai and Moscow. The bank also has over 3000 ATM service outlets, a functional internet and mobile banking service and a well-equipped call center. These achievements have earned the firm recognition internationally, with the Euromoney voting it the best Turkish bank. It has also been recognized as the best managed company in central and Eastern Europe. Investors in People, Contact Center World organization and the World Finance Magazine, issued other awards. It is noteworthy that their internal network covers 96% of the Turkish state, while each of the 3000 ATM outlets registers an average of 140 transactions daily. It has the largest fiscal call center in Turkey, attending to an annual average of 51 million persons. It is a market leader in the internet and mobile banking sector. The bank continuously records leading figures in assets, loans and deposits per branch annually. The total of 14 million debit and credit cards among its clients make it a market leader in the number of cards, in addition, to having the largest merchant network with 450 000 Point of Sales terminals. Garanti boasts of a 20% market share in issuing and acquiring volumes for Pioneer payment systems. The bank is a market leader for spending per debit card, with average figures larger that the sector by 2.5 times (Garanti 2010). It has a dynamic human resource strategy that ensures competence among employees is maintained using different methods. It has an effective team of 17000 employees, with 90% being university graduates. They are provided with a 9-day training period every year. The firm has a system of collecting innovative ideas from employees. This ensures the collection of over 5000 concepts from the employees every year. Most importantly, the workforce enabled the bank to be the first Turkish firm receiving an Investor in Persons award (Garanti 2011). Notable Milestones in its H