Executive Summary CJ’s Health Foods will be a health food store and will target the entire population as its market. The market will range from twelve to one hundred years old. Not only is CJ’s health foods a very cost-effective concept but will result in significant profits. The market for healthy foods is already existent and people are much more health-conscious, which in return, a store promoting health is one of the best investment opportunities. One in 10 Americans uses organic products regularly. With demand, the organic and whole foods industry is growing. The market is very existent and existent in high demands. Our main competition is Whole Foods and will remain to be our competition, so this will be a test of our determination and what we can provide and offer to our customers. CJ’s Health foods will advertise and market significantly through TV commercials, newspaper ads, bi-weekly newsletters, flyers, and becoming team sponsors. The main focus when advertising and marketing are to be personable with customers through advertisements at all times. People need to relate to what is being sold and to the opportunities that are being conveyed with the ownership of CJ’s Health Food’s products. There are vast franchise opportunities, by becoming an international phenomenon within the next 10 years and creating co-suppliers worldwide for the stores in other countries around the world. With an exclusive and convenient floor plan, the customer is the priority by making the customer’s shopping experience as easy and self-efficient as possible. The store divided into four sections: Daily Products, Packaged Goods, Fresh Products, and Aged Items such as cheeses and wines, making products easy and quick enough to locate. An extensive detailed budget makes the development of CJ’s Health foods very cost-effective and will result in considerable profits. The utmost loyalty to 100% of our customers is the number one focus of CJ’s Health Foods. Employees will be as personable as possible, making customer’s shopping experiences easier and more convenient. Through customer relations, following up with all customers via phone or email will be the most personable direction CJ’s Health Foods plans to take. There will be drop-boxes provided for customer comments and problems. Additionally, a customer service 24-hour help-line will be in effect for any concerns a customer may have during any time of any day. Lastly and most importantly, customer service desks will be located in every store, open while the store is open for anything a customer may need. Mission and Strategy Our mission will be to deliver competitively priced, quality organic health foods and services for the healthy nation. This will be in line with our aims and objectives. We shall do this through superior capability, innovation, and production. The target customers will be paramount and the focus of our activities. Our strategy will be concentrated on all target customers, mainly through nutrition knowledgeable representatives, as well as teams who specialize in respective organic food industries Objectives and Aims of the firm Our mission will be to deliver competitively priced, quality organic health foods and services for a healthy nation. This wil