Introduction Marks and Spencer (M&S) is a leading British Multinational Company with its headquarters in London. Thomas Spencer and Michael Marks established the company in 1884. Today, M&S has over 700 shopping outlets in the United Kingdom. It also has its presence in over 40 nations globally. Currently, the MNC markets a wide range of products such as clothes, food products, and house furnishings. In the recent past, “the company has been a major competitor in the apparel and luxury food industries (Sadler, 2007, p. 21)”. The company has a strong equity. This explains why the consumers trust the company’s products and services based on their quality and value. M&S has a proper organisational structure thus making it a leading competitor in the country and globally. This discussion offers a detailed strategic analysis of this multinational company. Current Strategic Issues Facing the Company’s Industry Marks and Spencer operates in different business sectors. Some of these include the food and apparel industries. In the recent past, certain changes have taken place thus making it necessary for the company to re-organize its strategy (Bevan, 2008). There are current trends and issues affecting the food industry. These issues affect the business of various companies such Tesco, Wal-Mart, Aurora, and Pudding Lane, among others. The current strategic issues facing the company are as follows: Competition The outstanding observation is that M&S is facing competition from various competitors. The competitors are operating different business segments. The company is also losing its market share and profitability (Tallman, 2010). It is notable that M&S markets products such as food materials and clothes. That being the case, M&S is facing competition from different companies (Grant, 2007). For instance, some apparel companies such as Top Shop, Guess Company, and Hugo Boss continue to dominate the European Union (EU) market. As well, different food chains and restaurants such as Wal-Mart, Tesco, and Sainsbury are providing affordable and quality food products to their consumers. This explains why M&S should work hard in order to cope with these changing trends in the market. Global Financial Crisis Many companies are recovering from the credit crunch of 2009. As well, companies should embrace the idea of “forward-thinking” in order to emerge successful. M&S should therefore deal with issue in order to emerge successful (Tallman, 2010). Obesity and Health Issues In the recent past, consumers have become aware and conscious of their health needs and expectations. Governments are implementing new interventions and policies to promote healthy business practices. Food Safety The world is presently experiencing the problem of bioterrorism and food insecurity. The local food industry also faces similar challenges thus affecting the performance of different companies (Sekhar, 2009). This situation calls for Marks and Spencer to address the issues in order to be successful. Consumer Demands The needs of consumers are changing. Their spending and purchasing habits are also changing. The younger generation is purchasing more foods than ever before. Companies such as M&S will be required to examine such changes in order to address the needs of the consumers (Williamson & Jenkins, 2013). Fashion Changes It is agre