ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction Integrated marketing communications is a process by which all components of communication regarding marketing are integrated into a single unit that is deemed to work effectively. The vital role played by the concept of integrated marketing communications is the enabling of plans to run as per organizational expectations. Appropriateness of marketing communications plan for a particular product within the Coca-Cola Company highly depends on the extent to which emphasis on marketing strategies has been placed. The situational analysis provides the operational baseline for the Coca-Cola Zero product, critically considering the product’s microenvironment, market and internal market (PESTEL, 5 Forces & SWOT). Consumer and communication mix analysis is also very vital in spelling the organizational operations scope, which entails the segmentation, targeting, positioning, as well as an analysis of the competitors. The best marketing plan for a particular product is one that incorporates clearly defined Marketing objectives and marketing communications objectives that possess a direct link to organizational situational analysis in all realms (Kapferer, 2008. However, the effectiveness of Coca-Cola Zero’s marketing plan is highly defined by the Communication mix strategies that have been put into place. This encompasses the different communication mix components including relevance to DMU in terms of message strategy and media strategy. Moreover, the validity of the integrated marketing projects for the product is identified via the Implementation processes, which are inclusive of monitoring and effectiveness of the marketing communications plan (Mike, et al., 2005). The discussion in this report provides a detailed critical evaluation of a marketing communications plan of coca-cola zero (coke zero) and the overall appropriateness of the plan. Situational Analysis The Coca-Coca Zero drink as a product from the Coca-Cola Company has an enticing situational analysis, which provides a rationale for the effectiveness in the marketing plans that are put into place. Marketing communication plans play a pivotal responsibility in support of the Coca-Cola Zero’s mission strategies for growth as well as the set objectives. The company’s market environment is very competitive and as such, marketing is carried out in order to increase product awareness to the target organization consumers (Kurtz, et al., 2009). The porter’s five forces could be used to analyze the situation under which the company operates. Primarily, there is a significant level of rivalry among competing firms, with companies such as Pepsi-cola being the main threat. Secondly, the company’s good performance and market opportunity has attracted
In my opinion, a person’s health of mind and body is the most important aspect of his existence. As such, health care is among the most important amenities for the community at large. The people tasked with the job of ensuring good health for all is therefore amongst the most significant person in any given society. It is with such valor that I put forward my request and interest to join this institution with an aim of pursuing a graduate program in the brain and cognitive sciences. Since childhood, I have had an insatiable desire to understand how the human body worked. On many occasions, I recall questioning my parents and teachers on how our bodies healed, how we breathe and other physiological queries that seemed to bedazzle me. Their simplistic answers failed to quench my curiosity and as such, I developed a keen interest in sciences so as to demystify these issues. I am at best described by my pleasant personality, diversity, principles and ambitious nature employed in all my endeavors. I am also intrigued by the diversity of human cultures and believe that each culture has something useful to offer to the world. It is for this reason that I have undertaken various tours to many parts of the world. In these tours I came into contact with different people, bearing different ideologies and approaches to life. My ability to interact with people of varying cultures stood me in good stead in these instances. I am certain that the knowledge and skills acquired in these trips will come in handy while I per take this program and also in the future as I relate to my patients. I am very interested in understanding the full architecture of the brain and its role in coordination, vision, memory and even learning. I am confident that this program will suffice in my quest for answers and at the same time give me an opportunity to help those who require such sensitive medical care. Upon completion of this program, I hope to undertake a post-doctorate and do more research in this area. My career goal is to be among the top neurobiologist in the world and pursue extensive research projects that would lead to novel innovations in this field for the benefit of all mankind. One of the life-changing experiences in my life was in 2004 when I embarked on a journey for self-realization to china. Here I worked in a community with members suffering from various brain diseases in Guangzhou Province. Alzheimer’s, Parkinson’s and Encephalitis were terms that I vaguely understood but working with those patients gave me insight into the severity of such diseases and their effect on human life. This work demanded patience, empathy and self-belief from me. Also, it required me to take initiative and responsibility in motivating these patients in order to successfully see the project through. Even though my help to the patients was limited it still acts as a great inspiration to me to date. It is for this reason that I aim to study more and be of even greater assistance to such people in the future. It is therefore with clarity of mind that I have chosen this program. My passion for sciences, the acquired knowledge and skills fro
Introduction Centuries ago the human beings got into their heads that they are the lords of creation, separating themselves from nature, taking pains to master its forces and breaking its laws. It seems that the mankind has forgotten that regardless it remains an integral part of nature and can not be divided from it. Elizabeth Bishop raises the question of the relationship between the human and the animal in her poem The Fish . In spite of the fish being so silent and emotionless, Bishop denies the negative influence of civilization on her own ability to empathize with another animate being, fish or whatever else, and to realize its feelings. Main body Most of the people consider the fish to be a silent, emotionless and silly creature. But it only means that they never tried to observe it more carefully or to admit even the thought that it can have its own feelings, can be hurt and understands much more that it can seem. I know it for sure that the fish can get attached to other creatures and even feels depressed being separated from them. I had a golden carp who became my true friend. I took care about it for a rather long time, even talked to it and it always listened to me carefully, though it was unable to answer me or to give an advice my fish was a good listener and was looking at me attentively with its small eyes. I wondered if my carp could hear me and understand the meaning of my words, but it listened so carefully and its eyes were so piercing that I believed in it at some moments. Once I left my friend for two weeks or so when I went to my grandparents during my summer holidays. My Mum said to me that my Goldie was terribly missing me, spent its time lying at the bottom of the aquarium, rejected to eat the fodder that Mum was feeding it with. I even returned home sooner that previously planned. When I entered the room the fish roused itself and swam up to the glass of the aquarium. It was a meeting of two good friends and I think I was lucky to have this experience and realize my entity with nature. That is why Bishop’s ability to get into the fish’s skin impressed me so greatly. “The poet ‘takes the fish into herself’, she argues ‘through the force of her scrutiny and her attempt at empathy’” (Ellis 76). Not everyone can look into the fish’s eyes and see in them something that conveys a meaning, but Bishop, being sensitive and watchful as all poets managed to do it. The poet compares the eyes of a fish to her own eyes, emphasizing that she considers herself equal to this animate creature: “I looked into his eyes/ which were far larger than mine/ but shallower, and yellowed,/ the irises backed and packed“(Kennedy 746). The poet, as well as I, admits the thought that the fish realizes the things happening and waits for reaction from its side: “They shifted a little, but not/ to return my stare” (Kennedy 746). Bishop is looking for the signs of the emotions in the fish eyes and behavior intentionally. At some moments she becomes even too attentive and tries to get inside of the fish, to analyze not only the outer reactions but even th
Deadpool is one of the highly successful R-rated superhero movies created by Marvel Cinematic Studio. Although other superhero films were one of the most profitable products in the history of cinematography, Deadpool brings a lot of changes to comic books-based movies. The most iconic scene from Deadpool 1 is the fight scene at the beginning, where Wade or Deadpool is listening to the music Shoop by Salt-N-Pepa. The scene has divided into two parts, where, in the first half, the basic concept of Deadpool is introduced, and in the second half, action scenes take place. The given scene is critical because it serves as the setup and introduction of the main character. In the scene, Deadpool is shown as a character that can break the fourth wall and talk directly to the audience, comical, and possesses advanced combat skills. Scene Overview In recent years, there has been a trend towards a systemic recovery of the cinematic process. In this situation, the discovery of aesthetic and communicative means, the use of which can ensure steady attendance in cinemas, creates an additional competitive advantage for the modern producers in the fight against Hollywood trends for the audience in their market. The changes that have occurred in the wake of globalization, with particular convincing highlighted the trivial truth that it makes no sense to professionally create films that, by and large, no one will ever watch (Brown 278). They convincingly demonstrated that filmmakers need to know the audience as a socio-communicative community deeply. Without an analysis of audience preferences, proper communication, and therefore profitable film production, is impossible. This regularity was paid attention to when it was relatively favorable for cinematography. With this in mind, it is advisable to introduce the term communicative elements of film production, understanding those elements of film production, the presence or absence of which affects the probability of the viewer perceiving the work as a whole. However, the communicative effect of films cannot be exhaustively described with the help of communicative elements, since even if people could isolate and formalize all possible features, it is impossible to determine with high probability their influence on a potential audience in an arbitrary combination (Brown 315). The type of film includes all the characteristics relating to its genre specificity. The kind of movie is irreducible to its genre. The emergence of the so-called mixed styles makes it difficult to classify paintings into familiar genre groups, forcing them to turn to an analysis of the prevailing characteristics of the plot. The very first shot shows the close-up view of a music source, where an attentive audience can notice Deadpool’s real name, which is Wade. The next shot is a top-down view or bird-eye shot of Deadpool’s current position, and it is a representation of the hero’s lack of fear. The following shot can be considered as mise-en-scene because it shows Deadpool’s fully, which makes it a long shot (Sikov 12). The next
Assume you are part of a team charged with leading the implementation of CPOE within Health Matters. How would you approach the task? What would you do ﬁrst? Next? Who should be involved in the team? Lead the team? Health Matters is a large health system involving Cooper Memorial Hospital, Ashley Valley Hospital, nine outpatient care clinics, and three imaging centers. Implementing the computerized provider order entry (CPOE) system within Health Matters would require identification of the needs of the personnel in the different settings within the healthcare organization. The implementation process of the information system should be approached with a view to making the system implementation succeed. It would be important to learn the factors which made a section of personnel to reject the previous CPOE system. By understanding the factors, they would be evaluated to determine whether they would influence the personnel to reject the proposed new system. It would also be known whether the person who rejected the implementation of the health information system was influenced by internal or external factors. I would act as a team leader to help Health Matters implement CPOE by guiding the implementation team through five (5) stages. The first stage would involve strategic planning. At this stage, a team would be formed to be involved in the implementation process. The team would have representatives from all departments within Health Matters. All matters concerning the proposed CPOE system would be reported to the project team. The team would examine the current information processes and information flow within Health Matters. The project objectives would be formulated at this stage. In addition, an elaborate project plan would be drawn to cont
Introduction It is possible to speak about effective leadership when organizations’ stakeholders are satisfied with the provided services, and shareholders are satisfied with the received revenues. While focusing on the experience of public organizations or semi-private and private organizations which have strong connections with the government or serve the public’s needs, it is important to note that effective leaders are expected to pay more attention to communities’ interests (Northouse 23). Singapore Mass Rapid Transit is one of such companies. The purpose of this paper is to analyze the leadership style of the company’s CEO in terms of its effectiveness in addressing a crisis and create a positive public image. About the Company Singapore Mass Rapid Transit (SMRT) is an organization in Singapore that is the main public transport operator in the country. This organization represents the largest transportation network in the country while providing citizens with opportunities to use trains, buses, and taxis (Lim and Jaya 1). Phaik Hwa Saw was the organization’s CEO from 2002 to 2012. Saw’s resignation was associated with two large transport breakdowns, which affected thousands of people in the country. The inability of Saw to provide an appropriate response to the critical situation made the public disappointed (Lim and Jaya 6). After Saw’s resignation, SMRT’s leaders focused on selecting the CEO who could follow a traditional leadership style typical of public and semi-private organizations. Characteristics of Effective Leaders and Saw’s Leadership Style Leaders can be viewed as effective when their activities and decisions are oriented to addressing the needs and interests of employees, clients, shareholders, and community members who can be discussed as organizations’ stakeholders (Walker 151). From this point, characteristics of effective leaders include strategic thinking, communication skills, abilities to motivate and inspire employees, organizational skills, abilities to make appropriate decisions, abilities to work with teams, and capacities related to implementing changes (Northouse 112). While discussing Saw’s leadership style and traits, it is possible to state that most of these characteristics
Summary The case study looks at a case of three children who display the neurological symptoms of lead poisoning. Medical reports show that the levels of lead in the children’s blood are higher than the maximum allowable levels thus indicating that lead poisoning was to blame for their current status. The children’s lawyer claims that there is a need for scientific evidence to confirm that the children’s health was due to lead poisoning. On the other hand, the proprietor of Mount Isa Mines Ltd, which is a mining industry in the area, argues that the mine is not to blame for lead poisoning since lead is a naturally occurring substance. Suspected Toxic Substance Lead falls under the category of heavy metals. It has a blue to greyish color and has a low melting point of 327.46 °C. Lead is denoted by the chemical symbol Pb, which is derived from its Latin name plumbum (Goyer 2013). Its atomic number and mass are 82 and 207.2 respectively. Being a heavy metal, lead has a density of 11.34 g/cm 3 . Lead can be molded into various shapes with ease. It can also blend very well with other metals hence is used in the manufacture of metal alloys. Therefore, it is commonly used in a wide range of products such as metal pipes, storage batteries, paints, glasses, weights, ammunition, cable covers, and in the manufacture of shields against radioactive radiations. Lead exists in various forms including elemental lead, naturally occurring ores, inorganic lead, and organic lead. Lead ores such as lead sulfides, sulfates, carbonates, chloroarsenates, and chlorophosphates (also known as galena, anglesite, cerussite, mimemite, and pyromorphite respectively) make up approximately 0.002% of the earth’s crust. The form of lead that is present in paint, soil, dust, and some consumer items is inorganic lead, which may be found as lead carbonates, chromates or tetraoxides. On the other hand, the organic form of lead is tetraethyl lead, which is commonly found in leaded fossil fuels. Organic lead exhibits higher toxicity levels than inorganic lead due to its ability to be readily absorbed via the skin. ADME Possible Routes of Uptake of Lead Lead gains access into the body through several routes such as ingestion, inhalation and absorption through the skin. Among children, the common route of exposure is ingestion. Ingested lead is commonly found in food cans with lead solders, drinking water that passes through lead pipes, makeup, playthings, herbal and traditional medicines, and paints containing lead (when eaten by children). It is also possible for lead to enter the food chain through polluted soil. Food items grown in such soils are eaten together with traces of lead. Inhalation of lead may occur when waste products containing lead are incinerated. The burning of leaded gaso
Hospitals benefit greatly from outreach programs. In fact, they record increased revenues as they seek to improve on efficiency and hence productivity. Moreover, these activities work to strengthen their relationship with patient communities, outsourcing companies as well as physicians. In addition, they are able to fill their unused capacities which maximize usage of hospital facilities. It is also quite important to note that such services help to improve economic value of hospitals by building rapport with companies, the community as well as physicians. These programs include laboratory outreach services and online diagnosis, among others. This is a new market venture which has created competition among hospitals. Therefore, in order to achieve success, modification of current processes and systems are necessary. Moreover, these areas need to be developed for hospitals to achieve their full potential. In essence, the areas that require development include billing, logistics, client services, sales, physician connectivity, marketing and service centers, among others. In addition, hospitals need to expand on customer related services. This will enable them to reap the benefits of outreach services. This paper will endeavor to explore laboratory outreach services (Arup, 2007, p. 1). Laboratory outreach services involve programs offered beyond hospital setting. In fact, they extend beyond the normal roles of hospital laboratories. Services such as processing of patient samples as well as generation of test results are extended to commercial markets. These include businesses, offices of physicians, and insurance companies, among others. In essence, these hospitals tend to compete with commercial reference laboratories that include Quest Diagnostics and LabCorp, among others. This
The teachings of Confucius form the basis of many political and social systems in China. In addition, other Asian countries have embraced the teachings of Confucius or Confucianism. In these readings, an overview of Confucius as a citizen, teacher, and politician is offered. These readings explore the most relevant teachings according to Confucianism. The readings reveal that Confucius and his teachings became prominent in China and abroad even in the midst of other contrasting philosophies. In addition, the readings point out the fact that the teachings of Confucius have withstood the test of time several centuries after they were first propagated. This paper is a reflection on the readings about Confucius. One of the things that are interestingly revealed by these readings is that the teachings of Confucius were able to rise above his personality. In most occasions, the teachings of philosophers are not able to go beyond their founding personalities. For instance, the philosophy of Confucius was later known as Confucianism. Confucianism is a philosophy that offers guidelines concerning people’s lifestyle and way of thinking. These two aspects have little to do with Confucius’ personal traits and preferences. As a teacher, Confucius taught about a way of life that was feasible to people from all walks of life. According to the teachings, Confucianism does not alienate any social class or gender. Consequently, ‘Confucius the teacher’ rises above ‘Confucius the former aristocrat’. In the course of Confucian philosophy, the teachings rise above the core abilities/inabilities of human beings. The readings on Confucius also reveal that he was adamant about the attainment of virtue. For instance, Confucius used virtue to rank and categorize his students and disciples. Henceforth, Confucianism and virtue are intertwined. Almost all religions that are operational around the world today lean towards the element of virtue. However, unlike most religions Confucianism is built on the premise of human beings attaining virtue. In this regard, these readings place Confucius in the league of other famous prophets and philosophers in history. It is important to note that Confucius’ teachings on virtue were later echoed in Christianity through Jesus Christ. Confucius summar