Creative Brief Target Audience A Twosome Place is a dessert café chain has just been introduced in the city of West Hollywood in Los Angeles County. The primary target audiences are female adults who are aged between 18-34 years. The products offered by this firm are designed to meet the needs of this market segment in a unique way. To ensure that this firm achieves success in this new market, the marketing message must reach this target audience in the most appropriate way possible. The audience may be of any race. Most of them are high school graduates with some form of income. As the name suggests, A Twosome Place is very suitable for couples who want to have time together. This means that the message should reach out to men who are in the same age bracket as the female clients mentioned above. Secondary audience may be middle-aged men and women who find it necessary to have coffee in a serene environment such as that offered by this coffeehouse. Another secondary audience may be teenagers aged between 14-17 years. At this stage, it is expected that these teenagers fully rely on their parents or guardians for financial support. This means that they do not have a lot of financial resources at their disposal. This coffeehouse offers them a perfect opportunity to get high value products at relatively lower cost. Their small budget will be appropriate for this store. The Message Theme The single most important message for this promotional campaign can be derived from the firm’s mission statement and the brand positioning strategy it has taken in the market. It is informing the target audience that at this firm, they will get trendy and relaxing environment where they can take time with their friends and enjoy a wide variety of premium products at very friendly price. The primary message to the clients is that if they want a trendy place to relax with friends or just to medicate or talk with friends in the social media platform without having to worry about costs, then A Twosome Place is the place to be. Supports This promotional campaign will need to develop supporting rational and emotional ‘reasons to believe and buy’ in order to attract the targeted clients. The campaign must create a strong case loaded with emotional reasons that will make the clients believe that it offers the best value in the market. The following are some of the emotional reasons that would make clients prefer the products offered by this firm to that offered by the existing competitors.   * High quality products which are designed to meet specific needs of varying groups of clients   * A friendly premise that offers clients a perfect environment to interact and to meditate over critical issues in life   * Natural ingredients sourced from places known to offer quality raw materials needed to prepare very healthy meals and snacks   * A healthy diet that takes into consideration the dietary needs of the clients   * Perfectly located stores which are very convenient and easily accessible   * A variety of flavors available at the store to meet unique needs of the clients   * Customized products are available on demand whenever a client may find it necessary.   * Top security at all the stores of this firm to assure clients of their safety and security w