ShantanuT01/DACTYL-Pretraining huggingface dataset:
Thesis statement Typography plays as important a role in advertising as other aspects of advertising like color, shape, and location. It is the primary medium through which companies and other entities carry the message they are trying to convey to their target audience and therefore have to be significantly positioned in all adverts used. Introduction A definite relationship exists between typography and advertisement. A brief survey of any billboard, newspaper, poster, or any other advertisement demonstrates that typography to pass the advertisement’s information is possibly the most important aspect of advertisements of certain types. The main message that a business entity is looking to advertise often appears bold, enlarged, colored, and highlighted to ensure readers do not miss it. Several elements come together to make a good advertisement, including color, location, design, and typography. It is naïve to assume that visual advertisements would not be without the use of text. Certain worldwide brands have established themselves so well that their logo’s appearance is all that is needed. Nike’s tick, Adidas’ three bars, Microsoft’s flag, and Apple’s apple are excellent examples of this. This article looks at such a brand, but one that uses typography as its core element: the logo of the Coca-Cola Company. Since the dawn of the 20 th century, this entity has been in existence and continues to be the best-selling beverage in the world. The Coca-Cola brand is one of the most recognizable brands in the world today. Amazingly, Coca-Cola has maintained the original taste and chemical formula of their soft drink, and the original design of its first logo as Pemberton designed it. John S. Pemberton, the founder of the Coca-Cola Company and creator of the original formula of the world’s most famous soft drink, designed the logo himself using the Spencerian script. This paper examines how typography in the creation of the design has helped the company market itself into what it is today. What is typography? Before further analysis of the relationship between typography and advertisement is carried out, it is important to know the proper typography definition. Typography refers to the technique – or art – of arranging type to make language clearer. Without a proper topographer, the communication that an entity wants to pass may be compromised. What is an advertisement? Advertising is the art of communicating with consumers using persuasive language to ensure they buy a product. Most companies often advertise their products are as the items that meet a certain need of the customer. For example, Coca-Cola has always sold its product as a refreshing beverage, hence the frequent use of ice, water bubbles, and snow to suggest freshness in its advertisements. Understanding Coca-Cola’s advertising strategy From the time the company was formed, a monumental effort was put in by the company’s management to ensure the marketing of their prod
In the 21 st century, the prevalence of various addictions is an alarming tendency on a global scale. There are different components to the formation of such factors, and some of them are directly related to the childhood period. This stage of life is essential to both physical and psychological development of a person. The foundation for the behavioral patterns and key personality traits is laid during childhood. Accordingly, being exposed to addiction-associated factors at this stage is highly alarming. It is not limited to the immediate environment of a child, as long-term addictions are formed that persist into adulthood. Thus, the elimination of such factors is a key part of the global agenda today. As it is generally accepted, prevention is always better and more feasible than the cure. In their pilot study, Copeland et al. (2010) introduce a school-based alcohol, tobacco, and drug prevention program titled The Wise Mind . This framework effectively embeds “psychoeducational, social influence, and social competence components” (Copeland et al., 2010, p. 522). The purpose of it was to eliminate the age-related rise in positive drug, alcohol, and tobacco expectancies among the participating children. The implementation of the method relied on the use of advanced questionnaire that provided the researchers with sufficient data to reflect and address the children’s inclination toward any form of addiction. The study saw an active participation of the educator staff who promoted healthier attitudes among their students. As a result, the authors of the project report an observable decrease in addiction-forming expectancies among the participants. The core of The Wise Mind study can be expanded and utilized for the implementation of a full-scale prevention program. As can be inferred from its examination, most measures currently undertaking to address the problem are related to the informational support at school. Furthermore, middle school appears to be the crucial stage that largely determines addiction expectancies in the long-term. In order to address the problem
President Johnson together with Congress faced several conflicts and ideas in relation to reconstruction. To begin with, it was not clear about who was to lead the process of reconstruction. Further, it was not easy to decide who between the south, the president and the congress could direct the reconstruction process. Additionally, the question about whether the confederate leaders were to be tried was not clear. Further, it was uncertain to decide what could happen to the slaves who had been freed from slavery. Lincoln and Johnson made considerable efforts to bring into normal the southern despite the great resistance from the Congress (Armstrong, Jennifer, and Roger 23). Contrary, a republican movement came into power and united the southern by making an economy that was labor free.Eventually, the deployment of U.S military facilitated the reconstruction of the southern society which established a great chapter for the fight of civil rights in U.S history. Grant is seen as the main cause of retreat from reconstruction because he was much interested in personal gains than the reconstruction. Further, instead of assisting in restoration of order, he participated in creating a state of disorder. Generally, retreat was a result of ill motive of the people in power and also due to their self centered interests. The new south had to re-unite with the United States because soon after the war emphasis was put to justice and re-union. Additionally, it was only after the war that issues like justice were handled and this lead to mutual understanding between the two states. In addition, harmony was emphasized and it played a great part to bring the parties together. Henry McNeal Turner opinion about the ‘Unfinished revolution’ was that the revolution could have been delayed by injustices that were committed by the governing bodies.Additionally,there was discrimination especially in the administration of justice( Armstrong, Jennifer, and Roger 34).The revolution was meant to eliminate social vices and bring equality to all. The revolution was not achieved due to poor implementation of policies brought about by poor governance. Frontier is a type of essay written by an American by name Turner. It gives a brief history about America and the events that transformed the state to the current civilized America(Chadsey 32).The frontier has been received with mixed reactions whereby some people view it as appropriate while others disregard it. In addition, Bonaza is a T.V series from the west that mainly focuses on Cartwright families. The Americans like the series because it gives a hint on where they have come from. West according to America history means a place that is unique in
Introduction Student performance does not depend on attendance as much as it depends on the effort put in study. Bonesrønning and Opstad propose the concept of ”quantity of study” (46) and suggest that the amount of time and effort invested in learning is a predictor of the successfulness of learning. However, what should be understood is whether attendance plays a role in this quantity of study. Based on this understanding, colleges can be recommended to either introduce mandatory attendance or refrain from such a policy. It will be argued that mandatory attendance is not a potentially effective policy because it routinizes education and humiliates students; further, counterarguments will be refuted. Routine First of all, a mandatory attendance policy turns college education into a routine. Multiple studies suggest that attendance positively correlates with student achievement (Al-Shammari 1). However, such studies did not focus on mandatory attendance. Frequent attendance may indicate that a student is interested in the subject and willing to work hard to learn, but if a student is forced to attend, it will not necessarily shape such willingness. It is more likely that the mandatory attendance policy will be counterproductive: students will perceive studying as an obligation instead of perceiving it as an opportunity to learn and grow, both personally and professionally. If one is made to do something, he or she is less likely to develop genuine interest in it than in case doing it would be the person’s free choice. Humiliation Second, mandatory attendance requirements can be perceived by students as humiliating. Starting college is a transitional period; at this time, many students start living independently, and for them, college is the time when they start living like adults. Making free, independent choices is part of the adult life, but a mandatory attendance policy is something that undermines this independence. When college students are told that they have to attend classes, and their final grades will depend on it, they are likely to feel like they are being treated like kids and not like adults (O’Connell 43). This perception cannot positively affect the students’ willingness to learn. Instead, they should feel that they can build their learning process according to their needs and not according to mandatory policies. Counterargument and Rebuttal A popular argument in favor of mandatory attendance policies is that they enha
The significance of the Greek architecture Admittedly, the architecture of ancient Greece had a great impact on the development of the architecture of the entire western civilization. The great empire of Rome was built, the literal meaning of the word, by basic principles of Greek architecture. This style was continually copied throughout centuries and is praised at present as well. Reputedly, spiritual buildings have always played a major role in people’s lives and the development of the architectural style. Greek temples were among the most significant and influential buildings ever. The Greek temple can be regarded as “a crystallized spatial idea” since it is a place where space acquires specific, divine, form (Steiner & Beard 42). It is necessary to point out that Greek temples were homes for gods and goddesses, i.e. those were the place where people could feel the presence of divine forces and at the same time, people felt they’re being mortal and insignificant (Steiner & Beard 43). It is important to point out that the Greek temples differed from the rest of the religious buildings since people gathered outside the temple to worship their god or goddess (Kleiner 95). Thus, Greek temples have astonished people with their greatness and precision. Of course, the architectural style underwent some changes throughout time. It is possible to distinguish three major styles or the so-called orders which were developed in the Archaic, Classical, and Hellenistic Periods. The Doric Order Initially, Greek temples were usually constructed of wood and that is why they did not survive up to the present times. Fortunately, later on, in the Archaic Period, Greek started building their temples using much more permanent materials like limestone or marble (Kleiner 95). Of course, limestone was used in the majority of cases, whereas marble was used when it was affordable. The Doric Order was commonly used in the mainland and western colonies. The temples of the Doric Order are characterized by columns that stood on a three-stepped platform (Pile 33). Notably, the columns did not have a base which was introduced later. The stone blocks of horizontal course were held by metal clamps, and the blocks of vertical courses were joined by metal dowels (Kleiner 95). The columns tapered from the bottom to the top and consisted of several blocks which were held together by metal dowels, but it is necessary to add that sometimes monolithic columns were used (Kleiner 95). Every column contained capital which had two elements:
Introduction Culture and morals are dynamic aspects of modern societies. The two are internally affected by the struggle between the forces longing for change and those advocating for the restoration of the status quo. The conflicting forces emanate from social structures and natural events taking place within and around the community. At times, the forces are brought about by external factors, which lead to social conflicts. As a result of these dynamics, new cultural models are created. The greatest threat to culture and community may come from agents external to the group. The scenario is vividly illustrated in The Epic of Gilgamesh and Things Fall Apart , where forces beyond the confines of the community affect its capacity to evolve and prosper. However, there are cases where the threats come from inside the community itself. Gilgamesh and Okonkwo, the heroes in the two works mentioned above, portray the important values of their respective communities. Both of them are ambitious. At the same time, however, the same characters exhibit deeply seated human and individual flaws. Ultimately, their unbridled ambitions cause turbulence in the society with regards to both culture and social cohesion. The disturbances brought about by the desires of Gilgamesh and Okonkwo have both positive and negative impacts on their communities. In this analytical paper, the writer will review the two heroes and how their actions are related to social dynamics. The impacts of these characters on the society will be analyzed. To this end, the destructive and constructive nature of unrestrained ambition in the community will be highlighted. Internal Destruction and Construction of Cultures and Communities in Things Fall Apart and The Epic of Gilgamesh The Effects of Gilgamesh’s Ambitions in The Epic of Gilgamesh Gilgamesh has internal flaws, just like a normal human being. The weaknesses are exhibited in his pride and indecisiveness. In the first part of the book, he is arrogant and offends the gods, leading to his punishment by Enkidu. He has a burning desire to gain supremacy in the society. The ambition made him kill the Bull of Heaven, irritating the gods again. The death of this bull resulted in Enkidu’s demise. However, Gilgamesh’s ambition to gain supremacy is not entirely destructive. For example, this desire helps him restore order in Uruk society. After the arrival of Enkidu, he changes his behavior and alters his ambitions (The Epic of Gilgamesh, p. 44). Gilgamesh is a passive character. He cannot act on his own. He needs to be stimulated by external forces. For example, he only fights Humbaba after the arrival of Enkidu. After the latter’s death, Gilgamesh longs for immortality, a desire that contributes to his downfall. By depending on external forces, he fails to fully execute his plans and ambitions. For example, he misses the chance to remain immortal after losing the plant of life to a serpent. He was waiting for a chance to test the plant
Core Principles/Characteristics of Any Project and Why Are They Important To navigate the process of project management properly, several crucial principles or characteristics thereof are typically outlined. There are currently several approaches to viewing the concept of project management, hence different frameworks involving a varied number of elements. However, it is generally agreed that there are seven core characteristics principles according to which a project is implemented. The principles include the scope, time, quality, resource, and risk, whereas the characteristics embrace the notions of vision and mission, objectives, standards, execution strategy, organisational alignment, and control and accountability (Rendon and Snider, 2019). Each of the specified components has a critical role in project management since the principles allow defining the rules according to which a project is implemented, whereas the characteristics above help to set the objectives and define the implementation process. Scope of the Project In the case of the Concrete Masonry Corporation, the scope of the project, which is identified based on project objectives, is locked on the supply chain management (SCM) process, namely, the logistics of it. Zooming in on the goals of the Concrete Masonry Corporation project, one will define its scope as that one of addressing the transportation issues (Wu et al., 2017). However, to expand the scope of the project and consider its implications for the company, in general, one will also have to add that the implementation of the said project will help to improve cooperation within the company and, ultimately, affect its relationships with customers by improving the quality of the end product. Network diagram and the Critical Path? Figure 1. Project Network Diagram and Critical Path. How many days does it take to complete the project? As the critical path outlined above suggests, the project will take 31 days to complete. However, it is important to keep in mind that certain disruptions may occur, slackening down the process of implementing the key objectives. Therefore, the project my take slightly longer to accomplish. Benefits of Using a Gantt Chart? Figure 2. Gantt Chart. The use of the Gantt chart helps to represent the relationships between different stages of the project better, creating a clearly visible continuity map. As shown in Figure 2, the application of the Gantt chart to the Concrete Masonry Corporati
Various disasters both, natural and human-induced, can cause disruptions to an organization’s operations. As such, it is important to develop a disaster recovery plan that facilitates the resumption of operations whenever interruptions occur due to calamities (Caroll, n.d.). For example, among the disasters that can affect a company, floods and large-scale power outages are some of the disasters that can affect a business organization. Consequently, a disaster recovery plan must contain steps to respond to such problems and should be adapted to accommodate the needs of the different responses. For instance, in the case of flooding, the main issue of concern involves workers accessing the office and protecting valuable company property from water damage. Therefore, a disaster recovery response plan ought to address the issue of accessibility and water damage. The problem of accessibility may be solved by requesting workers to operate remotely. In this regard, employees can work from home while the problem of flooding is being resolved. In addition, water damage is prevented using backups and secure storage. The valuable items must be stored in a secure, waterproof location and a backup of the data should also be available in a different location. Both strategies are useful in helping a company to resume operations after experiencing an interruption. In contrast, a large-scale power outage may require a different disaster recovery plan because it presents different problems. Unlike floods, which cause inaccessibility and water damage, power outages halt the company operations by preventing access to electronic devices. Lack of power results in major disruptions to such activities and an organization should respond as fast as possible to resume operations. The use of secondary data centers would be helpful whereby people can be relocated to the new site in the short term. Thus, warm or cold sites can be used for disaster recovery in case of power outages. Disaster recovery plans are an important aspect of business continuity.
Executive Summary Information management is important for companies in the era of information society. Entering the global market requires the ability to acquire and process a range of facts. While data quality helps make the final decision, its quantity allows embracing the existing options and draw the possible outcomes of each strategy. Introduction: Information Management in the XXI Century In the XXI-century information society, both quality and quantity of data are crucial for company’s operations. By retrieving verified facts, a company will be able to evaluate its chances in reaching its goals; by considering the rest of the information, which comes from less reliable sources yet in much more plentiful amounts, a company can define the current moods and the overall atmosphere of the market, as well as analyze a specific issue objectively, since even the so-called “verified” sources often provide rather one-sided assessments. The objective of the project is to define the value and function of qualitative and quantitative data in the decision making process. Literature Review: What Experts Have to Say The issue of data quantity and quality significance has been touched upon in a range of researches. More to the pint, a range of sources point at the fact that none of the information may contain 0% of uncertainty – no matter how verified the data may e, there will always be a threat of being mistaken (Kreye, Gohb, Newnes & Goodwinc, 2012, p. 683). Moreover, uncertainty can be split into qualitative and quantitative ones (Kreye, Gohb, Newnes & Goodwinc, 2012, p. 683). Hence, it will be more reasonable to talk about the ways that the aforementioned types of uncertainty affect businesses. It is quite peculiar that a range of businessmen do the same mistake by ignoring the uncertainty stemming from qualitative and quantitative types of data, preferring to base their decision strictly on the information that has been confirmed. Thus, not only do they create the premises for a range of mistakes to be made in the process, but also miss a wonderful opportunity of embracing every single possibility and analyzing every possible scenario (Kreye, Gohb, Newnes & Goodwinc, 2012). Overconfident decision makers, however, often fall into another extreme (Kreye, Gohb, Newnes & Goodwinc, 2012). Hence, uncertainty in data is just as important as the verified facts, and it must be used to the benefit of the company, drawn from both qualitative and quantitative pieces of information and statistics. Therefore, neither qualitative, nor quantitative information should be considered irrelevant in business, as the research carried out by Kreye, Gohb, Newnes and Goodwinc.has proven. Venkatraman & Huettel (2012), in their turn, develop the issue of uncertainty by consider