Introduction to Strategy and Marketing Main student. The discussion of the vision and mission of SAIC shows that company strategy, its implementation, and decisions made are closely connected. Having started as an individual group, using appropriate organizational strategy and necessary decisions, SAIC has managed to become an enterprise. The decision to be focused on market-driving, solution-seeking and mission-focus for gaining more success and profit proves that strategy implementation is based on powerful decisions. Classmate. If to relate this response to the main student’s one, the general picture appears that to experience success and become more market-oriented in a long-term period, it is crucial to pay attention to the application of innovative technologies, HR management, planning, cross-selling, etc. These components are the parts of the organizational strategy and decision making that shows the connection between these instruments. Professor. The problem of the importance of marketing and strategy has many opinions and it is difficult to put any of the notions in the first place. Having evaluated the responses to the main student and classmate, it can be completed that these notions are interconnected, so it is important both, where the company functions and what it does. Value Creation, Communication, and Evaluation Main student. Training is really important for the company and the necessity to adapt to customers’ demands should be supported with appropriate training if the working process requires adequate knowledge and skills. The failure to train HR may place SAIC in a complex position when they will be unable to meet the customers’ demands. Classmate (Student B (HS)). Using the strategy of building consumer perception and trying to build the services based on the competitors’ analysis, the company fails to consider the customers’ feedback, as sometimes customers may refuse the innovative and changed products in favor of the one they have got used to. Professor. The possession of good theoretical knowledge in value creation, communication, and evaluation is the first step for successful practical use of this knowledge as it is the basis for practical implementation. External Environment Main student. Much attention is paid to the services the company provides, but the impact of or on the external environment has not been the focus of this discussion. Having read this comment, I could not get the idea of how SAIC functions in the global arena and the customers’ role in the company strategy and marketing. Classmate (AK). I agree with this comment, as Mary Kay did not conduct thorough research of the external environment, so it failed to succeed in some countries. The peculiarities of customer needs, behavior, and opportunities affect marketing and strategy in the global environment. Professor. When the company wants to enter the global market, it should identify the risks and check whether it is ready to meet cultural, administrative, geographic, and other differences. Mary Kay was not ready, as well as it did not do anything to try being too self-assured. Industry Analysis Main student. Science Applications International Corporation should keep abreast of scientific innova