Background Overview The financial research report highlights a potential investment opportunity for a client interested in any publicly traded company in the US. The chosen firm for a possible investment following analysis is Alphabet Inc. Alphabet Inc., the parent company of the former Google and other supposed ‘moonshot’ ventures, which are now independent entities, trades with the ticker, GOOGL at NASDAQ. Alphabet Inc. is now the second most valuable company on the Earth, and it continues to grow without significant challenges. The parent company established in 2015 has a huge portfolio across various industries, such as technology, investment capital, life insurance, and research. These companies include Google Fiber, Google, Calico, Verily, and others. Alphabet Inc. has demonstrated tremendous growth. That said, this growth alone is not sufficient for investment because no firm is perfect and all investments tend to have inherent risks and, therefore, a thorough financial analysis is necessary to determine potential strengths and downside to making an informed investment decision. A Rationale for Choosing the Company for Which to Invest Alphabet Inc. was chosen for a potential investment because it demonstrated a sustained long-term growth trend. Moreover, areas of interest that Alphabet Inc. concentrates on reflect massive opportunities for future growth. The current market value of the company is about $552 billion. Additionally, the company is ever-growing and has not reached its peak. In the recent past, Alphabet Inc. launched other products, including the Google Home (a virtual personal assist) and a wide range of smartphones. The company’s other businesses and moonshots are thriving, but not profitable. It is projected that Alphabet Inc. is most likely to realize a profit of growth of 20% in the fiscal year 2017. Based on the estimated earnings, Alphabet Inc. stock is not expensive. Economic Significant Google is a well-recognized search engine globally. Additionally, the company is also known for its Internet advertising prowess. The company generates most of its earnings from the displayed ads shown following a search result across different Web sites, including affiliates. The advertisement tools from Google drive other businesses too. In the year 2015, the company presented conservative estimates of Alphabet Inc.’s economic impact on firms across the US by focusing on AdSense, AdWords, and Ad Grants (Google, 2015). Across the US, businesses, Web site publishers, and other not-for-profit organizations relying on the company search and advertising tools generated about $165 billion in the year 2015 (Google, 2015). Additionally, the company estimated that 1.4 million firms and not-for-profit entities benefitted from its advertising tools, AdSense, and AdWords in the year 2015 in the US. The Internet supported about 97% of users who were interested in locally available products and services (Google, 2015). Web-savvy small businesses and users created more jobs and generated much more revenues using export channels. Google also observed that firms in the traditional industries realized 75% of the economic value generated through the Internet, while a significant margin of part-time busines