Executive Summary This paper is a feasibility study to evaluate the dynamics associated with setting up Empire Home Delivery services in the US market. Empire Home Delivery Service is a hypothetical company that deals in the delivery of medication throughout the United States (US). This paper identifies that, the supply and distribution of medications is subject to intense regulations as the main deterrent to trade. However, this paper notes that, Empire Home delivery services, has a lot of opportunities to explore in this market (home delivery of medication) because the market is vibrant and it has few participants. However, to succeed in this business, this paper observes that, Empire Home delivery service needs to have a well-distributed drug network that will be able to deliver medications whenever they are ordered. This requirement emphasizes the need for the company to set up drug stores in various locations where it operates. With such infrastructural network in place, this paper observes that, a vigorous online marketing campaign would be appropriate for Empire Home Delivery services to succeed because it will ensure that, the company reaches a wide audience at very minimal costs. These dynamics withstanding, this paper recommends that, Empire should commence business. Problem Statement The medications supply market in the US has often experienced several operational problems. These problems are multifaceted, but the end-user (who is often the patient) is the one who suffers most. However, the drug supply market is not immune to market changes that happen in today’s world. The general business environment has mainly changed because of shifts in consumer tastes, preferences and technological advancements (Madura, 2006). From this understanding, the home delivery business has picked up in many business segments such as food delivery, grocery delivery ( and the likes). Major retail companies in the world, such as Wal-Mart and Tesco, have adopted the home delivery strategy for the supply of their goods and services. Tesco has especially specialized in the delivery of groceries through an online platform where orders are placed virtually. However, the drug market is not similar to the food market, though they share the same business model (home delivery of goods). Nonetheless, both types of businesses aim to satisfy the same consumer needs. However, for a long time, many businesses have not ventured into the delivery of medications through the home delivery business model because of the sensitive nature of the drug market and the numerous legislations that surround it (Smith, 1991, p. 61). Conversely, drug users have experienced tedious hassles of having to frequent hospitals and drug stores to buy drugs. This situation has created an environment where there is a lot of time wastage and manpower loss because people could use their time to do other productive things, instead of making frantic trips to hospitals and drug stores to buy basic medications. Though this environment prevails, the drug market is unique to conventional markets because its end-users are normally not in a perfect physical condition to visit drug stores or hospitals to purchase drugs. Often, most consumers a