Abstract This dissertation has intended to investigate the perception and attitude of tourists towards ICT implication in the heritage tourism of China by coordinating with the Chinese tourism industry, market trends of the heritage sector, and ICT Implementation in China’s Tourism Industry by taking into account customer’s motivation and attitude to the impact of ICT integration. With this intention, this dissertation has engaged to generate an improved understanding of the business application of ICT that would assist the Chinese heritage tour operators, marketers, and regulatory authorities to organize an enhanced strategy to develop heritage tourism in China coordinating with customers’ options. Introduction This Dissertation critically illustrates the perceptions and attitudes of tourists to the ICT implication in the practice of heritage tourism in China, the response of the tourism industry, and the factors affecting the motivation and exploration of e-tourism by the concurrent practice of online marketing and e-commerce that materialized and experienced in the global marketplace and simultaneously influenced the Chinese tourism Industry. The quick-shifting improvement in the information communication technology and its cost-effective implication have dramatically changed the structure of business operation in every industry, while tourism is not away from this global trend. As an integral part of the global tourism industry, the heritage tourism sector of China has been implementing its fast growing ICT automation to explore its historical and cultural heritage in the global tourism market to attract overseas tourists and travelers. Although the heritage tourism sector of China has successfully implemented ICT, the heritage tourism management is under continuous pressure for the conservation of the heritage visitors attractions for the future generation and has been facing many dilemmas to preserving them. This dissertation scrutinizes how the ICT adoption is gradually changing tourist’s motivation to the heritage tourism of China; how significant are these changes; what are the vital factors to generate tourists perception, do the tourists perception and attitude would contribute Chinese heritage management to explore its tourism products in the global market and at the same time to its conservation. Moreover, it is essential to scrutinize the regulatory framework related to heritage preservation and ICT implication in China and this study would be organized with six major chapters including concerned sub-chapters that would finally support to attain its conclusion by analyzing the background problem, exploration for literature review, along with appropriate research methodology in conjunction with result and findings. Background of the problem Ma, Buhalis & Song (2003) pointed out that the heritage attractions of China have gained major international focal during the eighties following the implication of CRS and GDSs by the CNTA, the commercialization of the Internet during 1995 has explored further opportunities for CNTA to explore its tourism sector to the rest of the world by implementing e-Tourism. Moreover, the commercialization of the Internet has brought radical changes