Introduction The modern market of electronic and mobile applications knows quite a few examples of rapidly developing companies that have earned popularity among consumers in a short time. When it comes to instant messengers, special programs for sharing user data, it is not easy to imagine that any company can compete with those networks that already are widely-spread among the audience. Nevertheless, one such application that first appeared in 2011 was a real breakthrough in this field, and today it successfully competes with the world’s largest social networks. It is the Snapchat Company, which has gained considerable popularity and has become one of the most common platforms for the exchange of quick messages, photos, and videos. The success of this application consists of many reasons. Snapchat is gaining rapid popularity because it is the only program that protects its users from stealing private information and allows downloading and sending friends any entertainment content without any fear. History of the Company The history of Snapchat began in 2011. At that time, the students of Stanford University Evan Spiegel, Bob Murphy, and Frank Reggie Brown decided to realize an unusual project in the course of their educational program and create an instant messenger whose messages could “burn” in ten seconds after reading. According to Vaynerchuk (2017), as it often happens, this catching idea arose due to the existing problem. Frank Brown mentioned in one of the conversations that it was his dream for the photos that he regularly sent to his friends to disappear after viewing. His colleague Spiegel, who heard Brown’s saying that, decided that the idea was rather worthy to be implemented. It is interesting that at first, the creators themselves did not realize how popular Snapchat would be, and they did not plan to create such a business. It is also interesting that the original title of the project was Picaboo (Vaynerchuk, 2017). In the autumn of 2011, Spiegel and Murphy renamed Picaboo into Snapchat. Probably this rebranding played a significant role. In a couple of weeks, the audience of the messenger grew to a thousand users. A year later, the whole world knew about the company, and although some competitors tried to create similar or identical applications, Snapchat did not lose its positions. As Betters (2017) claims, today, the company’s audience is more than 100 million users, who send billions of messages every day. This success is entirely unexpected, especially for the creators who originally planned their application as a standard platform for information exchange. The only difference was that sent messages disappeared in a few seconds after they were viewed. Nevertheless, Snapchat has gained extremely high popularity. Today, this project is actively developing and cooperating with the largest world companies that invest money to develop the messenger. Reasons for the Popularity of Snapchat The success experienced by the application and its creators has several reasons. Marketers around the world evaluate the program as rapidly developing, and there are a few key criteria for this growth. Perhaps, many large companies and corpor