Introduction The rate at which cruising is growing in Australia is marvellous. In the recent years more Australians are venturing into seas for adventure especially during holidays. The growth rate can be associated with the unique in which people can use destination sampling to tour several tourist attraction sites within a very short time. The systems of payment are all inclusive. Payments modes have been made a one stop shop. This covers travel tickets, entertainment, meals, and accommodation. It is also relatively easy to move since one can to unpack only once during his or her entire stay period. The cruising industry is experiencing upward mobility in terms of growth across the world. Statistics show that about twenty million tourists went cruising. In order to cater for the increasing desire by the tourists to cruise, the companies involved in the business are building more ships to accommodate the tourists (Edgell 2013). The Royal Caribbean International is the largest cruise liner that has a ability of almost two hundred and twenty-five thousand ships. Other big cruise liners include the Allure of the seas that was built in two thousand and ten and the Oasis of the seas which is a make of two thousand and nine. The increase in the number of cruise ships has led to development of new trends in cruising. There are new smaller, luxurious and speedy ships that have emerged. This has highly scaled the desire for vigorous onshore adventures. Companies have increased the number of large resort ships in addition to increasing the number of shopping malls on board. The number of tourist destinations visited by the cruise liners has increased to about two thousand by the end of twenty-twelve. The destinations include the Mediterranean, Caribbean, Bahamas, and Alaska among many more. Australian tourist attractions sites are the newest areas that tourists are now visiting. This is because the sites are new, have brand sanctuaries, glamorous and remote (Frochot & Batat 2013). The booming is now booming in Australia. Over the last decade the number of people going cruising has increased from a staggering zero point six percent to two point one percent by twenty-twelve. Government projections in Australia from the department of Tourism estimate that a total of four point two percent of Australians will be going cruising which will be about one million of the population. Statistics show that in two thousand and eight, cruising grew by twelve percent in the United Kingdom compared to five percent in the United States while in Australia the industry grew by a massive twenty-six percent. Almost half a million people in Australia took to cruising and this was an impressive twenty-seven percent increase in two thousand and twelve. For six consecutive years, the cruising industry has experienced a double-digit growth rate in Australia. The increase in the number of large cruise liners points to the fact that cruising is an industry that is experiencing immense growth in Australia. Big companies such as Royal Caribbean International with two super liners based in Sydney, Carnival Sea Princess which is the biggest cruise corporation and Queen Mary 2 that is owned by Cunard are among the companies that run the show in the industry (Frochot & Batat 2013).