ShantanuT01/DACTYL-Pretraining huggingface dataset:
Executive Summary The essay is an exposition into the promotional efforts of Rolex. Rolex sells high-end products in high-end market. The aim of the essay is to understand the marketing strategy of Rolex and look into the company’s latest promotional campaign. The essay also identifies the segmentation strategy of Rolex and its target customers. The essay analyses the marketing strategy using the four Ps concepts. The essay also shows that Rolex is expanding its target segment and its promotional strategy is aimed at targeting new customer. Product This essay studies the marketing strategy of chronographs, which is essentially a timepiece that is supposed to give accurate time, produced and marketed by Rolex. These high-end watches are priced very high. Hence, the marketing campaign that the products follow is unlike that of mass marketing consumer products. The main aim of the marketing campaigns used for a Rolex watch is to stress on the brand and its uniqueness. The campaigns demonstrate the distinctiveness and the design of the product. The advertisements for a Rolex watch usually demonstrate the product very clearly through a message produced through celebrity endorsement. The marketing campaigns are clear as they clearly show the kind of people who are the targets for the product – rich, affluent, successful people. Marketing campaigns for Rolex, watches display style and luxury. Marketing Campaign for Rolex Watches Rolex has traditionally marketed to the rich and affluent men. However, recently the company has targeted its marketing campaigns towards women. Retaining their generic luxury watch branding strategy, the company has diversified its target market and hence male and female celebrities are now endorsing the advertisements. Rolex’s advertising strategy entails celebrity endorsements. In order to cater to a certain economic class the company meticulously positions itself targeting the rich and the ones who crave for “class” rather than “beauty” [1] (Hodinkee). This is evident from the taglines used in previous Rolex advertisements such as “Class is forever” [2] (OyesterInfo). Segmentation Traditionally luxury watches like Rolex chose an income segment of very rich individuals. Overall, the luxury watch market has three types watch brands – the exclusive luxury segment, the affordable luxury segment, and the mid and low range luxury segment. This categorization is based on the brand’s pricing policy. The advertisement campaign clearly demonstrates the market segment that the brand wants to capture. Rolex sells its product in the exclusive luxury segment. The advertisement campaigns of Rolex demonstrate that it is an expensive product. In a recent advertisement campaign by Rolex, the advertisement demonstrated a high-rise corporate office and the tagline stating, “If you were speaking here tomorrow you would wear a Rolex”. This implied that if one were rich enough tomorrow one would want to wear a Rolex watch. Target The target customers for Rolex watches are wealthy and successful professionals of either sex. The advertisements are placed accordingl
Palatine is a village located in Cook County, which is a suburb of Chicago, Illinois. Its population in 2013 consisted of 69,350 individuals, and the number of males and females was almost equal (48.8% and 51.2% respectively) ( Palatine, Illinois , 2015). In comparison, the very Cook County had 5,246,456 citizens in 2014 (51.5% females) ( Cook County, Illinois , 2015). Palatine is a village where people of different races leave; still, the majority of them are white (65.4%) as well as in Cook County, where the number is 65.8%. Such results prove that Palatine community is not very different from the whole county and that the results related to healthcare are likely to be applied not only to the investigated village but also to the larger entity. To gather the assessment data, the key people in the community were interviewed. The information from the windshield survey and these interviews were compared and connected, as it allowed analyzing the health condition of the community. The mailman, owner of a local shop and an elderly couple met on the street answered several questions and allowed to define the main issues faced by Palatine population. They mostly had similar views on the health conditions of their community. The owner of a shop, who has a big family, and the elderly couple underlined that the flu virus affects them rather often regardless the age, race, and sex (P. Johnson, personal communication, October 1, 2015; Kauffman & Kauffman, personal communication, October 1, 2015). The report made by the Cook County Department of Public Health (2015) also paid attention to this issue claiming it to be the main current problem faced by the citizens, which proves that the situation is really crucial. One more issue was mentioned by Adams, the mailman. According to his words, some citizens are addicted to alcohol, which he believes to be a great problem (R. Adams, personal communication, October 1, 2015). During the windshield survey, no one who seemed to have problems with alcohol was mentioned, and the police claimed that Palatine is a calm place where nothing threatens people’s lives. Still, when attending the meeting at the Palatine club, it was found out that many individuals visit AA (Alcoholics Anonymous) meetings. The information gained during the research allows identifying main community diagnoses. Thus, there is an actual risk of altered body temperature among the Palatine population related to frequent lapsing into influenza as evidenced by the people’s condition (including fewer and dry skin) during the windshield survey and interviews with the representatives of the community. The goals for the nurses include regaining of the normal temperature, maintaining decent fluid and electrolyte balance and proving the sense of comfort. Influenza is a problem that is critical for the community, as it is faced by the majority of the population of the whole Cook County. To cope with it on the community level, the medical personnel (in hospitals, schools and other establishments) and the representatives of the Palati
Klahm, C & Tillyer, R. (2010). Understanding Police Use of Force: A Review of the Evidence. Southwest Journal of Criminal Justice , 7(2), 214-231. As it would be observed, police use of force remains one of the most unique characteristics in their day-to-day duty of enforcing the law. In most cases, people tend to think that the police are uniquely authorized to use various ways of force to deal with specific reactions from citizens. This article offers a broad explanation in understanding the use of force by police on suspects. To effectively bring out the correlates of police use of force and the varied reaction this is likely to amass from the general public, the writers of this article have borrowed from a number of forced studies which had been published in peer-reviewed articles from 1995 to 2008. The authors had provided justifiable reasons as to why this study period (1995-2008) was considered convenient for their research. One of the reasons that had been highlighted was that a comprehensive explanation of the application of force in the wider academic community had widely been presented in the year 1995. Another reason here was that the use of force continuum had become a prominent assessment of force among many scholars who studied the use of force by the police in the mid-1990s. Klahm & Tillyer have applied a number of explanatory factors with clear explanations of how they are likely to influence the decision of police officers to apply force in their encounters with citizens or suspects. The authors have applied a comprehensive and scientific approach in identifying all the relevant studies within the selected study period. Key search terms such as ‘use of force’, ‘police’, ‘forceful encounter’, and ‘use of violence’ were used to assemble relevant literature in periodical indexes of Criminal Justice. In total, around forty-one relevant studies were identified, but only twenty-six had proved fit for this study, based on their multivariate analyses. However, a total of 212 independent variables were also employed across the twenty-three studies, to explain different dimensions of force as it is used by police in the course of their duties. In this regard, key aspects of the study were grouped based on various factors such as encounter, officer, and suspect characteristics. The findings of this intensive study on the different factors reflected varying outcomes, thus helping to justify the overall findings of the study. In this study, a table is used as the best method to highlight their comprehensive research findings as it was associated with the application of force by the variables. All the relevant variables on the three factors; suspect, officer, and encounter characteristics were well-presented on the graph to indicate the results attained on various studi
Introduction Global financial crisis is described as the extensive economic disaster that started in the United States in 2007. Starting with the collapse of the American financial system, the economic emergency rapidly spread to other countries in the world. Interrelated markets of the current global trading systems were the major cause of the rapid spread of the financial crisis. After a number of years since the first occurrence of the crisis, it is still not possible to explain fully the impact of the global financial crisis because the economic emergency keeps on hindering and destroying global markets (Gelos, 2009, p. 15). A number of factors caused the concurrent crush of the housing system, financial markets, and the banking industry in America. Even though the causes of the crisis are still debated, this occurrence spread out almost immediately into the international market. Usually, the United States plays an influential role in global financial industries and stock trading. This means that the crush caused a destructive impact both within America and in countries all over the world. The extensive effects of the economic crisis began late in 2007 at the time when prices of fuel and food started increasing globally. Factors that some years before seemed minor like increases in prices of fertilizers started to destroy crop
Today economists and managers can observe the frequent development of the tendency according to which the strategies of the business organizations are predominantly based on the principles of social responsibility and ethics. Thus, there are more and more situations when the leaders of the companies and managers should work out such strategies which can satisfy the interests of the firm and of the other part, including workers, employees, and consumers, and present such a solution which can be considered as beneficial for the company. Is it possible to develop such a strategy which could contribute to all the sides of the conflict or a definite problematic situation? Many researchers and economists discussed this question and worked out a range of theories which follow rather different key points for solving the problem. Chiquita Brands International Inc. has experienced the ethical problem connected with the situation in Columbia. To choose the most appropriate variant for solving the problem, it is necessary to analyze the advantages and disadvantages of certain strategic theories. The notions of social responsibilities and ethics in business are associated with that impact which the activities of the company have on the environment, or on its consumers, workers and employees (Wheelen & Hunger, 2007). The problem connected with Chiquita Brands International Inc. involved the interests of the company and its employees in Columbia who could become at risk to suffer from illegal actions of the local paramilitary organization. The question was also complicated with the fact t
Water was first distributed to Springfield Area by a privately owned company named Aqueduct. The company was in charge of the city’s water distribution from 1865 to 1897. The city’s Water and Sewerage Commission then took over the water distribution duties in Springfield and adjacent areas. After the Commission took over the water distribution, major improvements to the distribution system were undertaken. For instance, two additional reservoirs were immediately added to the infrastructure to make the distribution more reliable. In 1910, the city completed building a reservoir with the capacity to hold approximately 2.5 billion gallons of water. This was the first big water reservoir for the city. The city later built the 22.8 billion-gallon Mountain Reservoir in 1931. This reservoir has since become Springfield’s main source of water supply. The City also has an emergency water reservoir that serves part of the rural population. Springfield’s water distribution system serves the entire city and its outskirts. As of 2006, the distribution system catered to over two million residents. The entire distribution system has over seventy thousand metered accounts. The City also sells water on a wholesale basis to neighboring towns such as Longmeadow. The city is however responsible for the treatment of water in the entire distribution system. The distribution system also stretches over a diameter of seventy-five miles. When the Springfield distribution system was first instituted, the population of the city was below 300 thousand inhabitants. However, by 1945, the distribution system had the capacity to supply over one million gallons per day. This number increased to eighteen million by the end of 1960. Currently, the distribution system can handle up to 30 million gallons of water in daily distribution. Since the general population of Springfield is on the decline, the distribution system is not being utilized to its full capacity. The water commission notes that the city’s current average daily water consumption is approximately eight million gallons. The water distribution network in Springfield was developed in tandem with the population growth. In the City’s history, there are two incidences when water distribution reports of major significance were tabled. The first report was tabled just before the city’s main water reservoir was built. The other one was in 1980 and it addressed arising safety concerns due to incursions into the main water catchment area. Both reports have had a big impact on the infrastructure of the water distribution system in Springfield. Springfield’s reservoirs, treatment plants, and storage tanks are all maintained using the current technology. The team of maintenance workers uses a computerized system
Introduction In this cutting edge time, human beings look just about obsessively for joy, materialistic objectives and wealth. To acquire this, we and our ancestors have abused nature, without any ethical control to this degree, to such a point where nature has been rendered practically unequipped for sustaining a healthy life. The common and valuable assets like air, water, and soil have been contaminated severely with unfortunate results. Humanity is presently hunting down ways and intends to stop or decrease the worldwide contamination situation, as our particular health is terrorized by the contamination. Numerous individuals and governments feel that it is irresponsible and ethically wrong to give a polluted planet to our future generations. Simultaneously, due to the incessant use of natural resources to meet the ever-growing need for energy, our natural resources are too facing the danger of coming to an end. Assuming that humanity is fit to act with a feeling of guilt to the characteristic planet, to people and unborn future generations, we need to discover a suitable natural ethic today to contain the further escalation of such problems. The Geothermal project in Eden project is one such step taken by the British government to contribute to this very cause. The Eden Project The survival of all living beings on Earth depends on the existence of the plants that encompass our lives. Situated at Bodelva, in Cornwall, the Eden Project is a passage into this interesting creation of plants and individuals, investigating our worldwide enclosure legacy; revealing plants, as we’ve never perceived them before. The Eden Project is a genuinely interesting experience, in the heart of Cornwall’s Clay Mining area; a spot to investigate the astonishing association that exists between the human residents and the entrancing universe of plants and our dependence on plants for our existence. The Geothermal Project in the Eden Project The Eden Project and the Engineered Geothermal Systems Energy (EGS Energy) have teamed up to explore the abundant geothermal energy present in the Cornish granite in Cornwall (Lopez, 2009). The project is equipped to use the heat generated from the water – due to radioactive decomposing of minerals – between the rocks (three to four kilometers below the earth surface); the water temperature is expected to be around 150-degree centigrade. The generated electricity is proposed to be used for the Eden project, and the surplus electricity shall be transferred to the national grid. The Eden Geothermal Project planning application was accompanied by a detailed landscape and visual assessment. This assessment acknowledged that the drilling rig would cause the greatest visual and landscape impact and identified that the predicted adverse effects beyond the immediate local area would predominantly arise as a result of the scale and nature of the cons
Thesis: Although practiced running can be enjoyable and gratifying, being a consistent runner requires the highest level of self-discipline, and such self-discipline can propel the runner to achieve greatness in other areas (socio-economic and political) of his or her life. Introduction Many health experts and nutritionists continuously blame the modern sedentary lifestyles for the increase in incidences of lifestyle diseases such as diabetes, obesity, high-blood pressure, heart diseases, and even cancer. These diseases have increased commensurate to the sedentary and non-active lifestyles that many people in the western world have adopted. The youth and even children in high schools and kindergartens in the western world are becoming increasingly non-active in their daily lives. Obesity rates amongst teens and youth in the US, for instance, have soared to almost 30%, while those of the UK are steadily rising (Yang & Nichols 2011, p 381). Therefore, a lack of exercise and exerting outdoor activities amongst citizens of western nations is a real public health concern. One of the exercises that many people are encouraged to take up is running or jogging. Requiring little skill, inexpensive attire, and applicable in nearly all habitable terrain, running is touted as one the activities that if adopted, can offer immense health benefits to an individual at little cost (Galli et al 2011, p 48). Running, as an activity, can be performed at any time of day, and may be undertaken individually or with other persons with similar inclination. However, practiced running requires the runner to be determined and follow a consistent programme to attain the full benefits of this form of exercise. Therefore, practiced running requires a very high level of self-discipline. The online runner’s magazine, “Runner’s World” at https://www.runnersworld.com/ , outlines the benefits of running, profiles famous politicians and political leaders for whom running is a hobby, gives tips on the best techniques to use for sustainable running, and also showcases the kinds of bodies that consistent runners acquire over time. As depicted in the online magazine “Runner’s World”, running as a form of exercise is enjoyable, gratifying and healthy. Runners gain good physiques, are disciplined, and achieve milestones like winning World Championships and Olympic medals. Moreover, they are highly self-disciplined. Additionally, due to their practiced self-discipline acquired through patient and persistent running, runners scale the heights of their respective socio-po
In adult patients with cancer pain (p), what is the significance of receiving palliative care from the palliative care team (i) when compared to conventional care practice (c) in terms of pain intensity reduction and improved pain management (o) during their course of care (T)? During the search, I used such terms as Palliative Care and Pain Management. I also used such a MeSH qualifier as “cancer patients.” Both types of terms were useful in finding relevant research papers. The combination of three terms was not enough to establish appropriate search barriers and find all relevant articles. To modify the search, I included the heading Palliative Care Team, and the outcomes were more successful. During two phases of source searching, I found three appropriate recent papers. To locate them, I used PubMed and NIH databases. All articles represent similar types of evidence. For instance, the papers by Wilkie and Ezenwa (2012), Satija et al. (2014) provide evidence from systematic reviews of quantitative and qualitative research papers (Level V). However, in their paper, Howie and Peppercorn (2013) make focus one particular study in the area of palliative care and pain management, i.e., Early palliative care for patients with metastatic non-small-cell lung cancer by Temel et al., and discuss implications for clinical practice mainly based on the findings from this research and other randomized clinical trials. Thus, it represents the Level I evidence. Overall, it is possible to say that there is a sufficient amount of evidence on the selected topic. However, many of the studies are outdated, and it is difficult to locate a source that includes all the mentioned keywords and MeSH terms and provides primary, empirical evidence at the same time. It is possible to say that this issue may be related to incorrect use of keywords. Fain (2017) suggests using concept maps to expand keywords − the given method helps to understand associations between similar terms and phrases and think up new appropriate words. Additionally, it is possible to say that the analysis of the evidence of different levels o