Introduction Business like any other human activity through which man attempts to adjust his surroundings so that it can provide for his needs and wants operates within a matrix of a multi-faceted environment. Modern business organizations operate within physical, social, economic, legal, political, international and technological environments Paul (2006). These environments are the fundamental source of internal and external factors which impacts up on the success of a business organization. A business organization can control internal factors but external factors are beyond its control (Jain et all 2009).So that in the long run the success of a business organization to a large extent depends on the adaptability of its policies and strategies to an ever changing external environment. It is worth noting that modern business environments are increasingly competitive and fluid specifically because of the giant steps made by man in the field of information and communication technology (ICT).The purpose of this task is to conduct an environmental scan of the Amazon company in relation to its quest for survival and success amid business conditions which are increasingly global and tricky to manage thanks to advancement in ICT. Amazon.com, Inc Amazon Incorporation was established in 1994 as an online internet bookstore by Jeffery Bezos, Allan (2001). Amazon website became operational in July 1995.Today Amazon.com, Inc. is one of the biggest and most successful multinational e-commerce company. Its headquarters are in Seattle Washington. Just like its name which suggests bigness, Amazon is the biggest online seller in the United States boasting almost three times internet sales of the second largest online retailer Staples, Inc as at January 2010.The name is derived from Amazon River which is the second longest river in the world. In the 1997 December 27 Times Magazine issue Amazon.com founder Jeffery Bezos was featured in the front cover as the “Person of the Year.” Allan (2001) Amazon started as an online internet bookstore but it has since expanded its products to include items such as electronics, apparel, DVDs, CDs, MP3 downloads, computer software, video games, furniture, food and toys Allan (2001).In its efforts to expand its client base it has founded separate websites in giant world economies, that is, Germany, Japan, Canada, France, Italy, the United Kingdom, and China. Nowadays Amazon provides shipping services to specific nations for its products. Amazon.com, Inc products Amazon offers a wide range of products and services as noted above. For purposes of this task we shall describe a few of the products. We shall focus on Amazon books, Office products &office supplies and computer software. Amazon.com books Amazon, Inc is well known for its online book stores. Amazon facilitates shopping for millions of new and used books on thousands of topics at a retail price. They have a wide category of books which you can shop online. They have new and used books, text books and children’s books. In fact, it is books that gave Amazon.com Inc, its start up in this industry. Today the mention of the name Amazon brings to the minds of many especially its older clients the picture of an electronic bookstore. Amazon offers