Executive Summary This paper identifies a management problem in Apple Inc and presents a plan that integrates effective financial and operational decision making to resolve the crisis. The study evaluates the challenge of risk management in the company. It presents an organizational risk management strategy that examines how Apple can address its risks through an integrated approach. A risk management framework may be essential in resolving these issues and propelling the company to high performance in the digital and personal computers’ markets. The risk management design utilizes a structure of identification and analysis of risks and response measures. The strategy acknowledges the essence of integrating company shareholders and effective financial and operational decision making to eliminate organizational risks. This study underscores the need for companies to adopt measures that can secure them in competitive business contexts. Introduction A common management problem in organizations, in the modern world, is operational risk. Organizational managements find it difficult to keep continuous surveillance of the dynamics of the market and external environments and plan according to prospective changes. A rapid overview of the Apple Company reveals several management threats relating to risks. Apple is one of the leading companies in the electronics sector. The business creates and sells electronic products, personal computers and software. A number of the risk challenges that currently face the Apple Company include technology stagnation, leadership and competition. This assessment reviews the management challenge of risks facing the Apple Company and adopts a strategy that defines effective financial and operational decision making to resolve the challenge (Business Wire, 2008). The research formulates a risk management plan for the Apple Company. The strategy seeks to minimize Apple’s organizational threats and enhance its ratings in the market. The design is a strategic model that can solve the threat of risks posed to managers on a daily basis in different organizations. The organization Apple Inc Steven Paul Jobs and Stephen Gary founded Apple Inc. They developed their inaugural Apple computer in April, 1976. The entrepreneurs integrated the business in 1977. The organization is a personal computer manufacturing “giant” and is famous for products like Power Mac, Apple I to Apple III and Macintosh lines. It currently manufactures and designs mobile communications and other media electronics like personal computers, music players and other digital devices. The business provides software, applications, networking solutions and digital content. The business also provides support services relating to digital communications. It runs various digital content applications like the iTunes and Mac App stores and the iBookstoreSM. The management challenge: Organizational risks Apple remains one of the leading phone companies in the world. The business is a popular brand among investors and clients. Clients rate Apple’s products as the best because the company integrates technology and art in its products. Investors prefer Apple’s to other companies’ stocks because of their high performance in the financial markets.