Executive Summary The print news industry has been the mainstream news provide among elite communities mostly in developed countries until the emergence of free news media which seems to have taken center stage among the young people and slowly finding its way to the older generation. Generation Y is fulfilling their surveillance needs in the most efficient manner in terms of access, costs, and availability; with the above characteristics, free news media has seen a niche market where it can sell its products and services. Free news media offer news in simplified form that is formatted to attract the attention of its target market who happens to be the youth in the current generation as they prepare to grow with the population to their old age. On the other hand, the print news media has maintained a conventional news presentation format that seems give preference to national and international news on different matter; they have the space and the time to offer in-depth analysis and sometime experts’ opinion on certain issues. The format as adopted by print media is more informative than the one addressed by the free news media, however the current generation of youth seems not to be very concerned on quality but consider their personal interests when choosing the material they are going to use for information (Alday 13). The situation on the ground portrays that print news media no longer command an increasing market; however their demand is decreasing for the good of free news media. The main question is why the trend despite print media being respected for their integrity, educational, and informational functions; what are the main variables that can explain this trend. Is the trend favored by the approach of either media or is the current generation responsible of the changing trend; to answer the above questions, this research understood a research among 300 Americans living in different states via interviews and questionnaires. Results shown that reading is a behavior that leads to habit that can be developed or molded using aspects similar to those discussed in operant conditioning theory; the main blame why the negative growth in demand for print news material can be attributed to a large extent to the social environment that readers have grown in as well as the accessibility of the materials. However, when the print media are made accessible and formatted to meet demand of current generation, the young get the sense of reading them. The research has seen two main variable that seem to work hand in hand to support the growth of free news media at the expense of print media, they are generation Y and its characteristics and the timing and formatting of free news media. Generation Y needs fast and summarized information with some elements of interesting information about the world more inclined in sporting, entertainment, and recreational news; this is what the free media offers, thus it is able to fulfill the need of the youth. On the other hand, the format and issues in print media seems not to be in line with the interests of the youth; this leads to low demand of the products. If the print media industry needs to reverse the trend, it should conside