Modern hectic life, fast development of technologies, the desire to have as much as possible within a short period of time – these are the current issues of nowadays. Speed that is inherent to almost any person makes him/her forget important dates of life and the lives of people, he/she knows; almost each person has a cell phone, and it is not easy to remember all phone numbers or find them in your own phone. All these changes and challenges appeal for creation of a new tool that can make busy people lives easier, help them save own time, and remember information that is received from other people. This is why a multifunctional organizer, described in this paper, has to be considered as a helpful invention that switches on automatically due to its ability to recognize human voice and memorizes all the necessary information about a person in the way that its owner can find person’s phone number, date of birth, and address within several seconds, saying aloud the name of the person under searching. Methodology Since the multifunctional organizer will be designed for businessmen in order to save their time and deprive them of the opportunity to pay attention to such trifles like saving telephone numbers, memorizing names and important dates, it is crucially important to note that the developers of this tool take into consideration all its functions and combine them with human demands, habits, and abilities. In our case, brainstorming is one of the first means, which prove how hectic people life is now: people spend much time on business affairs, development of interpersonal communication, and personal achievement of goals. The multifunctional organizer will be used by people of different professions and age, because its forms, functions, and abilities are beneficial for the vast majority of people. Customer segments, relations, and distribution channels The nature of the multifunctional organizer under discussion makes this invention be available and helpful for people of both genders, female and male, for people of different occupations, and business people in particular, for people with different social status, middle class and white collar, and for people of different age, students and adults, who have lots of work to do simultaneously. People have a need to have a tool that assist them from time to time, and out multifunctional organizer may become their friend, their assistant, and their helping hand. Diffusion of the innovation under discussion has to take into consideration such points like focus of innovation (in our case, it is assistance for people) and characteristics of innovation (for multifunctional organizer, they are usability, multifunctionality, and portability). Rogers defines disruptive innovation and sustaining innovation, where the former has to be influential to different spheres of life and market and the latter has no effects on the markets [1] . Our organizer applies to the former because it meets user customization, this is why the following events with both written and visual information may be used in our case [2] . The event game in the form of appreciation of active customers may be supported by our key partners like Sony, Dell, or Apple. If a person is a client of one of these companies, he/she has an access to our organizers or even may win the organizer in case they spend certain sum of money, set by our partners. Places like