Abstract 1Million Women is an Australian charity whose current number of members is about 165, 220. This promotional strategy project covers 1Million Women. Inspiration for the project arises from of 1Million Women being and organization and a movement that is already causing change in climate change matters, an area that many people do not know and would like to find out how they can contribute to the change. The problem of 1Million Women is that its target population needs to have an updated story whenever they are interacting with any media channel of the 1Million Women. This should also make the organisation vibrant. The membership target for the campaign is 190, 220 to 195, 220 members in 6 months. The other target is to increase donors by relying on public relations, social media, and advertising while other channels playing secondary roles in the integrated marketing communications strategy. Introduction 1Million Women is an Australian charity that boasts a growing membership that currently numbers 165,220 (1Million Women, 2015). The organisation terms itself as a movement for women and girls. Its activities revolve around the global fight against climate change. In its capacity, 1Million Women takes practical actions in the everyday lives of people as its preferred way of combating climate change. Natalie Isaacs is the founder of the organization. She attributes the organization’s impact to the collective action of women and girls, irrespective of their position to take measures that reduce the overall footprint of their lives on the planet (1Million Women, 2015). Figure 1: 1Million Women logo This project focuses on the 1Million Women because the organisation provides room for all kinds of women to work with individuals and groups to create solutions that will influence other women and everyone in society, especially in Australia. Women and girls are free to join and contribute to the organization in any way that they like. There is no discrimination based on age or ability. As long as a woman desires to take part in combating climate change, the organisation is there to provide her with the appropriate channel for doing so in a constructive and socially sustainable way (1Million Women, 2015). Social Media Strategies This integrated marketing communication projects adapts its strategy to the concept of purple cows. The concept refers to the idea of having a very striking realisation about a piece of information or action, which is not normal but it is very interesting and worthy of speaking about. In marketing, it refers to the strategies that an organisation or individual will use to make their value proposition and their brand literally stands out the way a purple cow would in an ordinary society (Bailey, 2011). This project is going to apply the same strategy to come up with an integrated marketing communications plan for 1Million Women that increases the organisation’s overall membership and donors to increase its impact to the society significantly. Media reviews show that people are used to traditional forms of integrated marketing channels and that they are likely to dismiss yet another marketing message coming as noise. Therefore, the important thing that this promotional strategy plan will be doing is being persistent, until it cannot be ig