Technical Communication Social networks sites have attracted interest of most goods and services marketers, for the reason that there are quite a couple of benefits for a firm that invests in the systems. Social-Interactive and online marketing is quickly gaining focus and is thus gaining good publicity among most contemporary marketing strategies. The amount of sales in this form of marketing is often the unit for measuring performance. The huge number of socials sites users makes the strategy a preference, therefore, the increase on amount of transactions generated through social networks marketing. This is attributable to the capability and effectiveness of the social sites (Plummer et al, p.33). Challenges of Social Network Marketing Information security is the biggest challenge this firms faces because as technology advances, the ability to cope effectively with today’s security threats in social sites such as web hacking to steal consumer identity, and other internet disruptions also incarcerates the freedom of usage. Virtual networks or social networks marketing face insecurity-related complexities and slowness in progression because clients are keener to clarify viability before venturing into any form of transaction. Risks involved in virtual transactions or commitments causes a huge threat especially to vibrant sites such as Face-book, MySpace, twitter, linked-In or emails servers, since they necessitate submission of personal information. Before investing in social networks marketing, it is important for any firm to consider incorporation of proper information security strategies. In order to have effective business alliances there is need for security of Information. There are possible instances of insecurity, for instance recent Google and Yahoo security attacks in China. This requires major investments on security measures in protection of such risks including loss of patent laws, compromised integrity or loss of data and change of personal information by malicious people or fraudsters. The future of marketing through social network sites requires great support from government regulations and business policies or requirements. There is urgent need to quantify the sites’ information security as a competitive advantage. Regulations also make the customers to feel comfortable transacting in such firms and provide a legal platform in case of violations. Costs and Benefits of Social Networks to Marketers According to (Wimmer and Dominick, p.33), social networks are generating a lot of enthusiasm among majority of internet users, especially the youth and interaction procedures are equally advancing at a very high rate. Today, marketing firms engage in this interactive form of advertisement to meet customers’ needs, market new products as well as ensure constant business growth. Leisure is a strong advantage to the advertisers since they are able to find and capture attention of most people easily; particularly those who are better off financially and have the will to spend. Social networks marketing also offer remarkable easiness of client participation through interactive marketing. Most firms prefer such form of networked marketing, since there are high rates for diversification. Marketers are able to adjust quickly to the market conditions and are in a position of easily building relationship with cli