Expressing the goal The main aim of a modern business is to manage diversity. Those that do not bring in diversity in their respective organizations and manage it to for the organization to have competitive advantage will have to suffer economic and social consequences. A workplace culture that encourages low morale, employee turnover, harassment, discrimination, absenteeism encourages inefficiency and low productivity in a business. When certain employees in the workplace are segregated by their colleagues or the leadership because of their ethnicity there is always a resultant underperformance of the organization. Benefit to the organization Diversity is appreciating and promoting differences that exists between different groups of people for instance, the manager can promote diversity in the organization by doing and encouraging certain things in the organization, while inclusion is about empowering the employees in an organization and leveraging diversity in the workforce by enabling individuals to contribute to their fullest potential through development, retention, and pluralistic work process (Elizabeth, 2004). It is important for a company to have a mixture of employees from different background and groups within their customer bas. This will enable the company to understand the customer’s needs so that they are in a good position to understand them better. For example a Best buyer Inc needs to employ people from different races, different ages, the disable and others, this will make the organization realize their sales and profits because customers normally like to identify themselves with premises where they see their identity since they have a notion that their issues and needs will be met fully by this people since they are in a better position to understand their feelings, their likes and dislikes than others employees who have no identity with that particular customer. For example a black customer will prefer and feel very good if he or she is served by a black employee in the company because there is a feeling of understanding between them. This idea will make him to continue company to make a purchase at the company and influencing other customers about the experience he or she is feeling when being served by this employees. His influence will make other customers to associate themselves with the organization hence creating a market base. In order to maximize diversity, the managers of Best buy should be able to create the facilitating conditions throughout the organization to enable employees’ full engagement and optimum contribution to the mission to achieve maximum organizational effectiveness and performance outcomes. For example there should be achievement rewards, promotions on excellent performance, tokens, and salary increase to motivate them more, team building events to cement the employee’s relationships. This can also be achieved when internal and external barriers within the organization are dismantling to encourage full participation of all employees in all level of the organization (Elizabeth, 2004). Another benefit of diversity is clearly seen when a product is designing a new product or launching a new product in the market. It does not matter in which area of diversity a company is interested in but it is