ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction Marketing strategies and advertisements have penetrated a whole new, more personal level of reaching out to its target customers using the so-called, ever reinventing ‘new media,’ which is from an ordinary information website to multi-media to streaming interactive, personalized media. This allows online end surfers and users, who are basically consumers, to experience, manipulate and personalize their own preference in interacting and using website features embedded and downloaded on their own personal computers. While the rest of powerful manufacturers and establishments’ marketing strategies continue revolutionizing techniques to cover a wider as well as establish loyalty and constant connection with their consumers, others have limited their interaction in their website while it is open and being viewed. This paper shall try to develop a theoretical framework and analyze a text — in this case, the AXE Canada website, which I believe used both pathos or emotional appeals and ethos or credibility appeals. Discussion The site: First of all, I would like to describe the Axe-Canada website. Upon reaching its homepage, one is greeted with the popular television commercial videos for Axe deocologne: series of cryptic if not mysterious cases about women turning physical but not necessarily violent as the grave ads would want them to appear. The home page has its Main Menu under which have the labels or main links as   * Vice – this page contains the videos of cases AXN mystery tele-series fashion done in an investigative manner. Another is a supposedly undercover video about the source of the mystery fruit scent that covers a fruit farm/factory and laboratory where the scent is concocted located somewhere in Europe.   * Applications – has under it two options for the user: “Axe Central,” which it claims to be a “desktop supercharger that delivers fresh and provocative wallpaper imagery on a near-daily basis, giving inside access to everything ax by providing stimulating updates right on your desktop.” It is a downloadable program with wallpaper young women models in varying degrees of dressed and undressed. There is also the “Axe Generator,” another downloadable video-game-simulating program that visually represents an outdated machine with four featured buttons. The first button, “Pet Names,” asks the user for a female’s name, hair color, and best asset, then requires its user to generate pet names that resemble “biker chick” aliases as long as four to eight words. These names may be forwarded as email messages to the targeted female. The second button is “Pick-up Lines,” with four categories being picked, which include Cougar, Friends Hot Mom, Friends Freshly Ex’d Girlfriend and Complete Stranger. One sample for a Friend’s friendly —– which I would like to proofread as Freshly — Ex’d Girlfriend, a line goes “It’s true two wrongs don’t make a right, but who cares about emotion math?” A line for a complete stranger goes, “Do you know how
Abstract This paper analyzes Google from various perspectives that include social, technical and financial aspects. In essence, it was established that Google is a multinational company that has a very large market share in the technological industry. The company has invested in different portfolios such as social media, emailing and analytics among other things.In its pursuit to penetrate the international market, the company incurred HR challenges, competition, and structural reformation issues. Further, there are current challenges which face the company, including the rise of Facebook, vertical searches and limited diversification. Finally, the financial analysis indicates that the company is increasingly adding its revenue, but the rate of growth is reducing over the years. Introductory Statements Google is one of the most developed and popular companies in the contemporary world. The company is known for many of its technological services it offers to customers globally. The emailing service is the most used and subscribed as compared to most of its portfolios. Indeed, Gmail has earned its reputation as the most preferred emailing platform. This came after the company staged intense competition against Yahoo which was the most popular email provider. Google has been developing new ideas and technologies in order to dominate the market. Its capability to understand the market and improve customer’s experience is admirable. In addition, this capability, innovation, and customer-oriented ideology have earned a competitive advantage. Its competitiveness has enabled the multimedia giant to acquire about 60 percent of the market share. As such, the company has been able to employ about fifty five thousand employees. Besides the big number of employees and the market share, the technological monolith has accumulated assets worth over $70 billion (Kirkpatrick, 2010). As a result, the company is considered as one of the businesses that have risen rapidly. The sudden rise of Google and its global acceptability makes it important to analyze some of the critical issues that define its operations. In this light, this paper will touch on some of the organizational, technical, and financial aspects of Google. In this regard, it will discuss both the historical and contemporary issues facing the company. Importantly, its financial performance will be analyzed in relation to the last three years. History and Major Products History of the Company The company was conceived as a shared idea developed by two students – Serge Brin and Larry Page. They conceived this idea in 1995 while studying in the University of Stanford. When they met in 1995, they developed close friendship as colleagues. In 1996, the two scholars sought to start designing and developing a search engine which they named BackRub. The search engine was allowed to operate in the university’s servers to an extent of over-using the bandwi
Introduction Many people find it hard to discuss issues related to child sex abuse. What’s more, it is even hard to admit the fact that children of all ages (including babies) are sexually molested on daily basis. Sexual abuse has become a hot topic among many communities and a number of professional programs and legislations have been drafted to address this problem. This is shown by the existing body of literature that dwells on sexual abuse as well as media coverage on the same matter (American Humane Association, 2011, p.1). This paper will therefore discuss the prevalence of sexual abuse among children. It will also present statistics on the prevalence of this problem and suggest ways that parents can use to protect their children from sexual predators. Child Sexual Abuse Child sex abuse can be defined in various ways. Nonetheless, the salient feature of any child abuse is the central role of an adult who coerces a child into a sexual act. Child sexual abuse may consist of touching private parts of a child, digital penetration, vaginal intercourse and oral-genital contact. It is worthy to mention that child sexual abuse is not only limited to physical contact but also may include non-contact abuse such as child pornography, voyeurism and abuse by peers. The lack of accurate definition of what entails child sexual abuse is further hindered by inadequate statistics on cases of child abuse. Nevertheless, several healthcare professionals concur that child sexual abuse is a serious problem and merits serious attention (American Psychological association, 2011, p.2). Statistics on Child Sexual Abuse According to estimates by the United States Department of Health and Human Services, over 9.2% of substantiated or unconfirmed cases of child neglect and abuse in 2005 comprised of sexual abuse. This percentage translates into about 83,000 incidences of child sexual abuse in 2005 alone. Several studies have indicated that the prevalence of child sexual abuse is higher than the cases reported to child protection agencies. What’s more, the data available reveal that girls are more susceptible to sexual abuse incidences although the prevalence of this problem is also escalating among the boys (American Humane association, 2011, p.4). According to a report by the Georgia Department of Corrections, the number of inmates admitted at the correctional center for sexual offenses rose by over 340% between 1980 and 2006. In addition, the number of people imprisoned for child sex offenses increased by over 910% during the same period. The report states further that over 50% of the parolees, probationers as well as convicts at the facility are child sexual offenders. In 2007, the number of convicted sex offenders at the Georgia Department of Corrections (GDC) was approximately 14,250. Over 75% of these convicts were child listed as child sex offenders. The number of sex offenders in Georgia has escalated dramatically in the last 27 years. As a matter of fact, ever since GDC released its report on sex offenders in 1992, the number of child sex offenders has grown from about 5,400 to approximately 14,200 between 1992 and 2007. These figures translate to an av
There is no use denying the fact family is one of the most important institutions which influences the functioning of the whole society. Throughout all the history of humanity, the family was the basis which helped people to develop their states and survive. It is obvious that there were many different approaches to this institution, and people had different visions of ideal family. However, its existence seemed unchangeable as people believed in its necessity. Moreover, it was based on such traditional values as love, respect, and roles of man and woman. Thus, nowadays. These values become less and less significant, and people start thinking about the necessity of family. Ideas of the decline of this issue appeared. That is why it is possible to analyze different points of view on the problem to understand what factors influence it and what is the future of the family in the USA. There are many works devoted to this very issue. Kathleen Gerson, in her article Resolving Family Dilemmas and Conflicts: Beyond Utopia, tends to show the main factors which influence this issue. She states that the situation started to change fifty years ago. The concept of the homemaker-breadwinner family, which has been popular for decades, starts to lose its importance (Gerson 180). Nowadays, less than 15 percents of households fit this pattern (Gerson 180). That is why it is possible to speak about some significant changes in the traditional image of the family. It is also obvious that these changes appear under the influence of a great number of modern factors which developed in the last 50 years. The author states that economic shifts can be taken as very important factors that influence this issue. It is difficult not to agree with this idea. Moreover, Gibson-Davis, Edin, and McLanahan also outline this factor stating that on the background of the assumption that married people are happier than single ones, marriage rates among couples with low incomes slowly decrease (1301). So, it becomes obvious that the inability to earn money serves as one of the main barriers which prevent people from marriage. It is a rather threatening fact as there are some tendencies in society that can be taken as the signs of a further decrease in incomes among social class (Furstenberg 3). Resting on these facts, it is possible to say that the decline of the family seems to be inevitable under modern conditions. The financial crisis makes the situation even more complicated. More and more people suffer from its aftermath, being not able to find a job and guarantee the survival of their potential family. That is why economic factors can be taken as the real reason for the decline of the family in the USA, while there is the idea that moral degradation is this very reason as some shif
Introduction The conventional American meal lacks visibility and transparency; not only does its price contain other hidden costs; it has a highly twisted and complicated food chain. It is almost impossible to trace the source of all the ingredients used in the typical McDonald’s package as the preservatives used in the soda pop may come from various laboratories and factories around the world. However, the organic alternative is not faultless either; it has betrayed its initial ideals and now sells false narratives to buyers. Consequently, consumers are stuck with the hunting and gathering option, which is idealistic at best and impractical at worst. Indeed, there is no tenable choice for the health-conscious, price-sensitive and environmentally-aware food consumer. Items When purchasing the items, it was evident that the producers wanted to stir up feelings of attachment to nature and thus transform one’s shopping experience into an adventurous feat. The products chosen for analysis were milk, eggs, tomatoes and lettuce. All items were purchased from Whole Foods. Michael Pollan affirms that “Taken as whole, the story on offer in Whole Foods is a pastoral narrative in which farm animal live as much as they did in the books we read as children, and our fruits and vegetables grown on well-composited soils in small farms..” (Pollan 137) These assertions illustrate how far manufacturers are willing to go in order to get their share of the consumer’s expenditure. Everything about the bottle of milk reflected this narrative. It had a picture of a healthy herd of cattle grazing in the green and thick country side. The label stated that the milk came from cows that lived freely in stunning plains. This conjured up images of a truly organic experience. However, one had no way of verifying that the cows actually grazed all day or ate grass. Numerous inorganic milk bottles contain similar images, so these could not be used as evidence for actual practices. Furthermore, the company did not commit itself to the ideal organic movement by revealing what the cows ate. It could be possible that the cows ate corn all day hence causing them to be “pumped with antibiotics” (Pollan 22) as the author clearly explains. Therefore, the descrip
Introduction Healthcare is continuously changing at a fast and growing pace. Healthcare leaders and managers are trying to keep up as they sharpen their leadership competencies to remain effective in their organizations. The knowledge and skills health care leaders are required to have to meet their day-to-day responsibilities are very high. Leaders that are strong and efficient possess certain characteristics that are extremely important in the workplace to achieve their goals, as well as meet political, social, and environmental goals. UnitedHealthcare is an organization in the healthcare industry that has leaders who are navigating the constant political, social, and environmental changes within their organization. To understand how UnitedHealthcare (UHC) responds to change and its influence on decision-making, an interview was conducted with Dr. Srinivas Merugu, MD. Dr. Merugu is the Senior Medical Director for UnitedHealthcare’s Community and State Plan. Dr. Merugu oversees the medical and clinical operations on the state level and has been with UHC for over 6-years. Dr. Merugu brings 25 years of experience in the medical field to his role at UHC. However, his passion is helping to carry out UHC’s mission of helping people live healthier lives. During the interview, Dr. Merugu was asked a series of questions that addressed a change in response to organizational, community, political, social, and global needs and how the organization monitors community wellness and anticipates community needs. The relationship between the purpose of the organization and specific drivers of change, and the effectiveness of traditional leadership models that are predominantly used throughout the organization just to highlight a few of the questions addressed. This paper will provide a synopsis and analysis of the interview while addressing how UHC’s change leadership is essential to moving the organization towards positive outcomes. Organizational Change in Response to Community, Political, Social, and Global Needs The purpose of UHC is to help people live healthier lives and ensure that their health system works better for everyone. The organization holds a principle that individuals should access quality health services without straining financially. Thus, by offering various insurance benefits, UHC ensures that society is in a better position than it previously was. The organization is consequently changing to accommodate the emerging changes in the healthcare industry. One of the major changes in the firm in 2022 is the introduction of Medicare plan advantage, which covers both parts A and B of Medicare in addition to other benefits. According to Oregon and Berson (2019), today’s healthcare system is centered on investi
Infancy Years When on December 16, 1870, the Colored Methodist Episcopal Church became independent from the Methodist Episcopal Church South and was declared as an entirely separate church for the members of color, the leaders of this church faced two primary challenges: those of external and internal character. First, the CME Church was challenged by the African Methodist Church over the property that was deeded to the CME Church by the M.E. Church South. The AME Church felt that they had the right to this property because it was in their possession for several years before the CME Church became independent (Lakey, 1996). In addition to that, the newly established CME Church faced the strong opposition of M.E. Church North because of their relationship with M.E. Church South. The internal challenge of the CME Church consisted of operational difficulties that were connected with the publishing and educational interests of the Colored Methodists as well as the lack of financial support to provide for these interests. During the formation and development of the CME Church, several Connectional departments were established. At different stages of the development, their number varied, since some of them were merged, some were abolished, and others were established again. The most important departments, which became known as General Departments, were The Christian Index, a religious periodical; the Publishing Department; the General Missionary Board; the Department of Church Extension (reformed in 1902 into the Church Extension Board); the Epworth and Sunday School Department; and the General Board, appointed in 1906. The General Board was composed of members from annual conferences, and all the departments were responsible to this Board (Lakey, 1996). Role of Women in the Life of the Church As Lakey (1996) states, “In Colored Methodism, as in most of Protestantism, women were denied leadership and had no official role to play” (p. 270). The positive influence that women could have on the CME Church issues was recognized only at the beginning of the 20th century. Until then, in spite of the fact that in 1890 the General Conference gave official recognition to the Women’s Missionary Society for helping to raise the general funds, the leadership in the Church, according to Lakey (199
The Philosophical Approach to Be Used For the Case The philosophical approach that seems to be appropriate for this case is Consequentialism/utilitarianism theory. This philosophical approach is concerned mainly with the outcomes of a particular action as the basis for judging whether the action is right or wrong. The consequentialist theory holds that the moral judgment about a given action can be determined from the consequences of the action (Consequentialism, n.d). It has relation to utilitarianism, a theory that was popularized in the eighteenth and the nineteenth centuries by Jeremy Bentham (Mill, 2002, p.4). It emphasized on the resulting happiness of a given course of action. In respect of utilitarianism and consequentialism, a moral action will be one that produces the maximum good for all the subjects involved. The given case involves a scenario in which different medical practitioners are in a state of dilemma on the best action to take following a medical conditions of two of their clients. An analysis of the possible consequences of the alternative actions to be taken by the practitioners can enable them make the appropriate decision. In this particular case, there are two main concerns to be considered. There is need to preserve the privacy or confidentiality of an individual by not revealing her medical condition to the relatives. On the other hand, the revelation of this medical condition may be of help to another relative who suspects to have a similar problem. If the first medical condition is not revealed, the other victim is likely to undergo an operation. The controversy here is that in the event that the operation is performed while the victim was not affected, then it would have been a waste. Besides, it is not guaranteed the operation will completely prevent the occurrences of the medical condition in the victim’s lifetime. The analysis of all these outcomes can provide the practitioners with the best approach to resolve the dilemma. The Narrator of the Case The narrator of this case is Anneke Lucassen, a clinical geneticist. The case comprises different stories that the clinical geneticist encountered in his profession while providing clinical services to different families. Anneke provides a collection of stories by different people all of which revolve around the same subject of breast cancer. There is a story by Jane, her other family members have suffered and died of breast cancer. Jane is worried that the condition could be related to the genes in their lineage and that she may as well suffer the same. Her husband suggests that she seeks a medical intervention now that such thought disturbs her emotions. There is also the story by Phyllis, an aunt to J
Introduction By the middle of the 1960s, young black people in the United States were growing weary of civil rights leaders telling them to turn the other cheek so that they could overcome someday. The inspiring eloquence of Martin Luther King, Jr. had been challenged, even ridiculed by the fiery message of Malcolm X (Jones 267). For black youth, who increasingly found themselves trapped in overcrowded Northern urban ghettos, many of the old movement slogans and ideas, particularly non violence as a philosophy, were becoming obsolete. In spite of the gains of the Southern black freedom movement, civil rights organizations and leaders, especially king, were slowly but surely becoming aware of growing dissatisfaction among blacks with the limitations of hard won legislation, especially its failure to ensure economic gains and tackle seemingly intractable forms of Southern and Northern racism. As a result, the call for Black Power became the order of the day. Beginning in 1964 and continuing each summer through 1968, disillusionment, frustration, and economic disenfranchisement fuel