Introduction Consumer buyer behavior refers to patterns of behaviors that buyers display towards consumption of certain goods and/ or services based on factors such as price adjustments tastes and preferences, taxation, and seasonality. Basically, if the prices of products are adjusted upwards, there will follow a decline in the purchasing rate by the buyers. High taxation rates either on the goods themselves or on the buyers also plummet the rate of buying a product. Other products are highly susceptible to the tastes and preferences of the public, mostly if these goods have other rivaling brands. Other goods such as umbrellas are gain high selling prospects during the rainy seasons. People buy goods because goods are habitual, insatiable, and competitive (Stone and Desmond, 2007 pp. 87). Buyers characteristics and consumer buying behavior A buyer’s judgment can hugely influence consumer behavior. A positive judgment from a buyer who has already purchased and used a product is likely to auger positively with the demand of the product. On the other hand, negative perceptions about a product will affect negatively even the rest of the potential buyers. This factor springs from the principle of the interconnectivity of social networks. The three clothing brands that are to be analyzed herein are the; Fubu clothing company, Pierre Cardin and Ecko. The Fubu clothing company The Fubu clothing company normally targets youthful groups and therefore specializes in the production of sportswear. The Fubu clothing company targets this population by coming up with fancy designs of casual and sportswear. Some of these outfits include; designer jeans, jackets, headgears, jerseys, caps, and shirts. The Fubu company spruces this up by coming up with a distinct type of perfume that is sometimes offered as part of a quantity discount to a customer who has made bulky purchases of Fubu products. In addition to the above, the Fubu clothing company has made for itself a good name having been known for its classy designs. The company was started in 1992 by John Daymond and has ever since been one of the top three leading clothing companies in the US. The Fubu clothing company has also established a website for comments from Fubu fans and customers. To ward off competition, Fubu brags of having established a nearly global market through which it is able to penetrate the vast world of the youth. To accompany huge volumes of purchases that exceed 50, 567 American dollars, the Fubu company packages the products for the customer, in Fubu branded bags- although this type of quantity discount is mostly active in the US (Ibid, pp. 34). The Fubu clothing company products are distinguished by the FB. a logo that is always emblazoned on all Fubu products. The Pierre Cardin clothing company The Pierre Cardin on the other hand is a clothing brand that specializes in the manufacturing of formal types of clothing, and therefore majors in the production of suits. To this end, it majors on the working class as its chief source of market. Pierre Cardin manages to maintain its market by making classic and fancy designer suits. In addition to this, it has a website for the customers to log in and check out the latest designs. Apart from the US, F