Introduction The proposed event will be the launch of a new product in the market. Pepsi ltd is the hosting company and it will be launching a new energy drink in the market. The event will take place at the company’s regional headquarters in the country on 15/12/2010. 50 participants are expected to attend the event. The outline for the event is as follows. The event will start officially at 9.00am. The first item on the program will be opening remarks form the regional CEO. This will be followed by three speeches by the company’s management staff. The company’s chairman will then officially launch the product in the market by giving a short description of the product and its benefits. This will be followed by food and beverages break. The guests will be entertained during the break. The event is expected to end at 2.00pm. Objective The vision statement of the event will be “to launch the new Pepsi energy drink in a stylish and informative manner”. The main objective of the event is to give the participants an overview of the product. This will include describing the product as well as highlighting the expected return on the capital invested in it (Kilkenny 54). The main goal of the event is to inform the public of the official introduction of the product in the market. The event will also be used to inform the public of the benefits of the product. The venue options for the event include the hall at the company’s head office building and the open space outside the office building. The choice of the venue will depend on the expected weather on the day of the event. Planning Planning starts on 9/12/2010 by identifying and sending invitation massages to potential participants. Marketing the event will begin on 10/12/2010. The outside caterers and entertainment companies must be informed in advance so that they prepare in time (Allen 67). Thus they will also be contacted on 10/12/210.Confirmation of attendance and review of the event’s budget will be done on 11/12/2010. There will be a final meeting with the outside catering and entertainment companies on12/12/2010. The venue will be decorated and equipped with the public address system on 13/12/2010. Communication between the planners and the participants will be done through emails. Participants will also be updated through social networks such as tweeter which are cheap and effective to use (Hedley 70). Phone calls will also be used to confirm attendance. The event will be marketed through print and electronic media since they can reach a large number of people (Piesiewiez 40). This will involve informing the public about the launch of the new product and the expected benefits. The participants’ agenda will include highlighting the contents of the product and discussing the expected returns on the capital invested in the product. The planner’s agenda will be to ensure that the program runs in line with the stipulated time without technical hitches. The planner will also identify the limitations of the plan and provide immediate solutions. The venue will be inspected at 8: 00 am on 15/ 12/ 2010 to ensure that it is decorated as planned and the public address system is functioning. The planer will ensure that all guests are sited by 9:00 am. The company’s CEO will officially open the event at 9: 15 am with a short speec