Context and Opportunity: Wholesome Ingredients in the Australian Food Market There is a consistent necessity to deliver the end product to the customers fast. Therefore, the food industry, and especially the domain of fast food, cannot be deemed as being concerned customer health. The Australian food market is not an exception. According to the latest statistical data, the Australian fast food industry grew to the impressive $14.2 billion in 2014 (Retail and Personal Services Training Council, 2015). However, the wholesomeness of the food produced by the companies operating in fast food remains dubious at best. Therefore, by producing wholesome fast food, Majans will have a significant competitive advantage in the target market. Literature Review: Exploring the Opportunities and Addressing the Threats Key Problems, the Factors That Trigger Them, and the Means to Address Them When considering the problems that the organisation is likely to face in the target market, one must mention the fact that the concept of healthy fast food is not alien to the target environment. Quite on the contrary, numerous organisations have been focusing on delivering the snack food that is both nutritious and tasty (Gerson, Goto, Wolff, & Giovanni, 2013). Therefore, competition levels and the necessity to find a unique identity that will allow Majans to attract people’s attention are the primary concerns. However, increase in the consumers’ demand for healthier products show that people are enthusiastic about the subject matter (Bukhari & Kazi, 2016). Thus, Majans is likely to succeed in promoting the idea of wholesome food as a part of the fast food product line. What Makes Customers in the Food Market Loyal: Emphasis on Health-Related Issues As stressed above, there has been a recent increase in concerns for healthy and nutritional food. Thus, the production of healthy food can be viewed as the first step toward gaining buyers’ loyalty. Furthermore, the identified strategy must come from care for customers. Once people realise that the organisation is concerned with their health, they will feel more inclined to trust it (Ishaq, Bhutta, Hamayun, Danish, & Hussain, 2014). Furthermore, the use of a sensible pricing strategy should be considered a necessity. With a range of companies offering similar products at a rather low price, it is crucial to set the company’s pricing strategy at a reasonable level. Since the production of wholesome food will require significant expenses, sustainability must be viewed as the company’s priority, Lean management, waste reduction, and other ways of using resources to the maximum must be considered (Kumar, Kumar, & Narayana, 2016). Last but definitely not least, the focus on quality must be considered a necessity. Wit the recent emphasis on healthy products, the target audience expects high quality from fast food organisations. Therefore, it is necessary to introduce the principles of the Total Quality Management (TQM) into the organisation. Furthermore, the use of the Six Sigma framework (particularly, the DMAIC tool) as the basis for consistent quality improvement should be considered a necessary step (Yadav & Sukhwani, 2016). Customers’ Perception of Snack Food: Tasty