Smartex is one of the major producers and suppliers of swimming costumes. The company is located in New South Wales, Australia. The main aim of its founder, Michael Stamp, was to design swimming costumes with unique attributes that would enhance speed and efficiency of swimming athletes. Smartex employs effective marketing strategies for its products. For example, the company sponsors a number of famous athletes such as Michael Phelps and Cristiano Ronaldo, Wu Peng, and Dawn Fraser in Olympic Games and other global sports events. The integration of Lycra fabric in designing Smartex costumes has enabled its wearers to experience much comfort (Kosmix Corporation, 2011, p.1). According to Staffordshire tourist attraction, a London resort, all male visitors have been barred from donning Smartex costumes at the site. This is because The Daily Telegraph reported that several men were seen donning the ultra-tight swimming costume. The resort took this measure to promote a respectable environment and avoid embarrassing situations among all visitors to the tourist. The site is usually visited by family members who bring along their children to have fun at the resort. The Smartex attires are generally regarded as private attires and thus it is improper for men to wear them at public recreational centers because they are quite revealing (IOL news, 2009, p.1). Smartex is considered among the most famous swimming attires for men. The costume is commonly donned by men who have a desire to show off their bodies at beaches. In addition, majority of swimming athletes prefer to wear Smartex costumes when taking part in competitive events. This is due to the fact that the attire is made of extremely light fabrics with silky cuts that reduce friction between the body and water thereby enabling an athlete to swim faster in the pool. The attire comes in different colours such as white, navy, and black bikinis (LA Jock, 2010, p.1). Smartex employs highly superior designs and fabrics that enable all categories of users- from sports athletes to young children to achieve their desires with speed. The product is designed to meet different needs of the wearer. For example, the Smartex LZM Racer Elite is made up of strong and featherweight LZM Pulse materials, fully integrated seams and a special 3D outline that allows male athletes to move swiftly in a swimming pool. The Speedry model is made from unique materials that water resistant and dries faster than ordinary swimming costumes (Smartex, 2011, p.11). A Smartex Aqua goggle is one of the most preferred Smartex products by swimming athletes and other users. The product features a hydrodynamic design that has close proximity with the outline of the face. It has twin silicon straps that are firm and resistant to water leakages. The flexibility of the nose bridges allows the wear to customize the garment (Frarkas, 2010, p.1). The product is distributed in four different colours -lilac, black, silver and blue. It also has lenses that vary in colour (amber, smoke, clear and blue). Moreover, the oval shape of these lenses enhances marginal vision of the wearer. They also protect the swimmer from fog and UV rays. Although Smartex products are manufactured