Introduction Latest developments in technology have given rise to improved audio visual communication that empowers various media to influence communities across different cultures of the world. The advancements in information technology culminating into clear reception of live happenings from different parts of the world through satellite aided televisions and radio in ones immediate location, is particularly a striking measure of the level of distance time convergence dabbed globalisation in commercial terms. Contrastingly enough, even with this creation of a highly influential system of communication via mass media, theorist from different schools of thoughts express a constant worry of diminishing unique cultures as the media emerges with an almost inevitable potential to dilute unique local cultural practices, and instead create universalism or homogeneity of lifestyles. This latter result follows laws promoting globalisation of the media which anti-globalisation phenomena attribute to cultural imperialism and impending youth identity crisis. The following essay narrates the events of globalizations and their associated influence on cultural imperialism. Based some concepts of Annabelle Sreberny’s theory of “From Globalisation to imperialism and back again”, the discussion outlines the role of the media in international arena, where liberal policies used to encourage easy flow of information results in some unexpected and undesirable qualities mushrooming in different communities separated by geographical gaps several miles apart. Globalisation and Imperialism Nationalized television news that marks globalization usually highlights features of different issues in almost the same patterns. Due to wide viewing and great scope of such information from journalists with common background in Reuters, Associated Press among other international agents, globalisation concepts remains arguably, an important reality for all generation in this day. Thus, assessing its elusive effects on cross-cultural values would form an ideal ground for debating cultural imperialism. Much of this narrative, however, derives from the basis of how people would handle common issues under the influence of satellite and cable aided audio-visual communication of ideas affecting their views (Paterson, 1997, p.145). Globalisation is the concept of universal behaviour inherent in people’s lifestyles. Globalisation defines that a given practice in a particular locality occurs the same way in another part of the world, following its spread to the rest of the world by people and more so, the media. In particular, globalization encompasses all spheres of human life since it hinges on people’s consumer behaviour and their guiding policies (Nordenstreng, 2001, p. 157). In its totality, globalization covers trends in fashions and general expressions. In the face of globalization, communication as in the use of language and style in music, speech and art form the primary material for intercultural transmission in various forms of the media. Therefore, media content enhances globalization as the international culture embraces developments in globalization significantly influence media and communic