Industry Description: Software and IT as the Current Area of Continuous Innovation The technological breakthrough that has been taking place on the global scale over the past few decades is worth paying closer attention to as one of the most prolific and promising areas for business development. The specified realm incorporates the concept of communication, the active use of innovative technology and the idea of innovation as a business tool, in general, and the active promotion of business connections across the globe (Adhikari, Morris, & Pan, 2017). The Software and IT Industry (SITI) has experienced a massive development recently and is still evolving, taking new shapes with every discovery in the IT environment. Because of the continuous progress that can be witnessed in the specified domain, it can be defined as worthy of further exploration as the area where significant changes are bound to occur. The recent trends in the selected area show that the SITI has been experiencing rapid growth. Particularly, the levels of spending on the identified industry have been on the rise since 2010 and are expected to approximate $424 billion in 2019 (“Information technology (IT) spending on enterprise software worldwide, from 2009 to 2019 (in billion U.S. dollars),” 2018). Furthermore, the rising demand for software tools as the means of exploring new opportunities in business, communication, and other domains have led to a significant increase in stock prices within the industry (Adhikari et al., 2017). Therefore, the consistent growth that can be observed in the SITI implies that the industry is going to leave a memorable mark on the global business environment. Using Business Analytics in the Software and IT Industry: Data Security, Big Data, and Cybercrime To ensure that the development of the SITI should be uninhibited and fast, one should study the existing opportunities to remove key barriers on its way to progress. A closer look at the subject matter will pin to the issue of data safety as one of the primary reasons for concern in the context of the SITI (Reilly & Jorgensen, 2016). In addition, the necessity to use the Big Data as the means of obtaining crucial information about changes in demand and consumer behavior, as well as cater to the needs of an increasingly diverse population, should be regarded as one of the essential trends in the SITI. Thus, one will have to apply Business Analysis as the method of improving the performance of the companies operating in the specified setting. The adoption of the business analytical tools will help forecast major changes in the industry, as well as determine the slightest alterations in buyers’ behaviors. Finally, one must give Business Analytics credit for being an important tool in determining the possibility of a cyberattack and information leaks. The specified issues can be regarded as the primary problems circulating in the realm of SITI. The adoption of Business Analytics tools in turn, while giving a chance to determine primary trends in the specified environment, cannot be deemed as the means of safeguarding the industry form cybercrime entirely. Therefore, more elaborate strategies for business analysis should be introduced into the environmen