The article, ‘Human and Social implications of excellence models: are they really accepted by the business community?’ by Tito Conti was written in 2002. The author is a partner at Organizational Assessment Management based in Italy. The broad area of this article is using the models to regain lost competitiveness through products and services that can satisfy customer expectations better than those of the competitors. It is related to the course on ‘Business Excellence’ in that it gives businesses ideas on how to be efficient, reduce costs and regain customers. The aim of this article is to discuss the human and social implications of excellence models. Secondly, it shows the impact that will be there in years some years to come. This paper also shows the application of excellence model concepts to social and political organizations. I like this article because the author shows the relationship between shareholders, stakeholders and how they can use the excellence model to have a fair share of benefits. Key learning points in the read and analyze assigned activity The key learning points in the assigned activity are derived from the keywords. These are; Total Quality Management (TQM) which claims to set the organizational excellence and secondly corporate culture which is the relationship between stakeholders and the organization. The organization’s stakeholders are also a key learning point since they influence the organization’s actions. The satisfaction of stakeholders mostly results in excellence in the organization. Customer satisfaction and process efficiency is also another key learning point to note. This is because the model helps in getting back lost competition through products and services. The effectiveness and efficiency of organizations take advantage of the effects generated by a strong corporate culture through leadership. This article has pointed out the EOQ European proposal for a European quality vision as a learning point. It is used as an example of the application of excellence models. It shows how the models can be applied in any organization at any level. Relevant statements to the session The main aim of using the models has been to regain lost competitiveness through products and services that can satisfy customer expectations better than competitors, as well as through process efficiency in reducing costs. This statement shows the aims of the excellence models. Excellence models promote those partners to the level of stakeholders who should share their benefits in a fairway. This is a condition for excellence. This statement connects stakeholders, customers, and the organization. Customers can become stakeholders when a partnership agreement is signed or if the behavior of the two parts is such that a strong, long-lasting relationship has been created. Even if one shares the basic concept of the best-known excellence model, the author’s view of the performance improvement model shows significant differences. This block leads to the discussion of differences between the various excellence models, that is, EFQM, Malcolm Baldrige, and Deming Application Prize. In the article, the most important groups of stakeholders are; shareholders, board management, employees, business partners, a