ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction   * Family Hui Hawaii : a local non-profit;   * Major goal : to ensure American children’s well-being;   * Target population : parents of children aged between 0 and 5 years old;   * Primary activities : peer-led support groups.   * Why is it important?       + 4.1 million cases of child maltreatment in 2017 (American SPCC, 2018);       + Child maltreatment and its outcomes;   * Project Objectives:       + To investigate NGO’s common marketing and publicity fundraising methods;       + To examine donors and potential donors’ motivations;       + To develop a plan to improve marketing and publicity;   * Expected Outcomes:       + The introduction of a new effective marketing strategy for Family Hui Hawaii;       + The evaluation of the effectiveness of the new approach;       + The identification of factors affecting donors’ behaviors and attitudes. Family Hui Hawaii is a non-profit organization based on Oahu, a Hawaiian island. The primary goal the organization is trying to achieve is to improve the well-being of American children by preventing abuse, neglect, and depression (Family Hui Hawaii, 2018). The NGO targets parents of young children aged between 0 and 5 years old, as well as expecting parents. Family Hui Hawaii aims at an urgent problem undermining the development of the entire nation. The organization arranges peer-led support groups where parents are trained and motivated to raise their children and communicate with them effectively. Over four million American children faced maltreatment in 2017 (American SPCC, 2018). These experiences have adverse effects on children’s health as well as influence their behaviors in adulthood. Abused or neglected children tend to suffer from physical injuries, as well as psychological and emotional traumas, that may lead to physical or cognitive impairments (CDC, 2018). These children develop such serious diseases as cardiovascular disorders, anxiety, depression, addiction, and even suicide ideation. Children coming from abusive families often abuse or neglect their children creating a vicious circle. The expected outcomes of this project include the identification of donors’ motivations to participate in various interventions, the introduction of a new marketing strategy, the evaluation of the new marketing strategy. Literature Review   * 1.3 million of 501 (c) 3 tax status organizations in the USA (Grau, 2014).   * 2% of GDP of donations.   * Evidence-based approaches (Pagnoni & Solomon, 2014). Over one million organizations have the 501 (c) 3 tax status in the United States (Grau, 2014). The amount of funds donated to NGOs is increasing each year. It reached 2% of the country’s GDP, but it is clear that the functioning of NGOs needs further development. Pagnoni and Solomon (2014) claim that more research is needed and donors’ behaviors should be properly studied. Academic Literature   * Social media use (Comcowich, 2018; Ewing, 2017; Williams, 2015).   * Social media research (Clese, 2015).   * Content marketing benefits (
In a business context, risk analysis can simply be defined as a process of gathering evidence, analyzing and evaluating the information gathered to understand a particular business. It involves the identification and prioritization of threats and vulnerabilities. Following this is the subsequent identification of measures to help curb the impact of the risks identified. Risk analysis “also involves; risk management, risk assessment and any other policies related to the aspect of risk” (Dobson & Singer, 2011). When analyzing a risk qualitatively, non-quantifiable aspects of the risk being analyzed are also put into perspective, for instance, when analyzing reputation risk in terms of losing trust and customer loyalty as a result of negative publicity (Dobson & Singer, 2011). As highlighted above, let’s take a scenario whereby company ABC is envisaging taking a market expansion project to increase its market share, investment and at the same time increase its revenue generated plus profits. The company, therefore, formulates a feasible market expansion and marketing penetration strategy that turns out to be successful when implemented in the targeted market. This will, therefore, lead to high sales, high market share and increased profits. The marketers hired by ABC Company will work hard to ensure that the Company’s reputation is enhanced and maintained in the new market. This is assumed to happen for some years, after which it is assumed that the marketers hired by this Company will get involved in fraudulent activities such as selling substandard and defective products to the consumers knowingly. When the consumers will raise complaints related to the quality of the products, the marketers mishandle them and assume the complaints. Consequently, this will lead to a low reputation. A reputation risk analysis on this is, therefore, conducted before venturing into the proposed market; this will help understand the impact of reputation risk. Quantitatively this risk will be assessed in terms of consumer loss, declining sales and declining profits. Qualitatively, this risk will be assessed in terms of a negative image for the Company’s products, declining customer loyalty and trust towards Company ABC. This Company will have to plan on how to maintain its reputation in the new market and avoid losses associated with reputation risk. To mitigate this risk, the Company can train its marketers on how to embrace ethics and professionalism at all times thus helping to enhance the Company’s reputation. In a “decision-making tree, squares represent decisions while circles represent uncertainty in the outcome” (Dobson & Singer, 2011). Our decision concerning the scenario above, therefore, will be to either expand the market or upgrade the current market. If the focus is on expanding the market then there is a need to strategize, brand the market, position the product in the new market, advertise and penetrate
The Coca-Cola Company has grown to become an international cooperation having its base in Atlanta, Georgia. It is the largest soft carbonated drink producer in the world. The organization has mostly dominated the market for soft drink production over the years (Marcus, 2011). However, like any other organization, it has been experiencing a number of challenges in its operations. Government and social structure are among the challenges that the company faces wherever it establishes the branches. Government policies are among the challenges that the company has had to deal with in the various countries. The company has had to adhere to various harsh government policies in order to survive. This affects the company’s performance in the way that it has to deal with harsh taxation policies in some countries in order to set up its branches. This is a negative effect on the business (Flood, 2000). These policies vary from different taxation policies to political stability in the countries. These aspects influence the operations of the company. Social structure includes things such as cultural aspects, health matters, the rate of population’s growth and age distribution. Social structures and dynamics affect the demand for products in any market (Flood, 2000). In the current society, people spend more on healthy lifestyles. People prefer bottled water and fruit juices to the carbonated drinks. These nutritional factors have a negative impact on carbonated beverages. This factor has even forced the Coca-Cola Company to come up with Diet Coke and bottled water brands in order to maintain its customer base. Competition between companies is a concept that leads to price wars. This gives the consumers an advantage since they will enjoy reduced product prices. This h
Introduction The concept of market mix was introduced by Neil Borden in his article “The Concept of Marketing Mix”. However, it was E.Jerome McCarthy who classified marketing elements generally referred to as “market ingredients” by Borden, into four main categories. These categories include price, place, promotion and product. The concept became known as the 4P’s of marketing. The concept remains relevant to modern companies marketing strategies in the face of increased competition (Armstrong & Kotler, 2011). Marketing strategies are centered on controlling the above elements under various constraints. Expedia is an online travel company started under Microsoft in the late 90’s (Expedia, 2012). The company offers customers a broad range of products. The company enables customers to book hotels, flights to different destinations across the globe. Also, it offers car rental services and exotic vacations packages. Finally, it offers customers an opportunity book rooms on cruise ships including the Norwegian Jewel. Discussion Product Product refers to goods or services that a company produces or offers. Production of a product or service is depends on the availability of factors such as physical and human capital. Product decisions, therefore, are dependent on several things that differentiate a product from competitor’s products. One key product decision is branding. Branding is refers to the name that a company uses to differentiate its products from those of competitors. Marketers have to generate a positive perception of the product by investing heavily towards establishing and developing the company’s brand. Another product decision is packaging, Packaging refers to the physical and visual characteristics of a product. Packaging influences consumers heavily as most buying decisions are based on the presentation of the good or service. Other factors that influence product decision include quality, styling and safety. Expedia has a broad range of products. Expedia Inc., operates several subsidiaries through which it offers several services. They include Hotel.com, Hotwire, Egencia and TripAdvisor (Expedia, 2012). Hotel.co. enables customers to book rooms in hotels ranging from two star to five star hotels. Egencia offers corporate clients with travel services. Clients, therefore, book flights and rooms in different locations across the world. The site, therefore, offers business to business travel thus corporate clients with tight time schedules are in a position to prepare for both local and international trips. Under Hotwire, there are two sites namely Car-Rental.com and Travel-Ticker.com. Car Rental.com offers has links with major car rental companies across the world. On the site, customers can rent a car in adv
Marie Sklodowska-Curie once said, “We must believe that we are gifted for something and that this thing, at whatever cost, must be attained” (qtd. in Hutchens 156). These words should be used as a credo by every woman who believes that they were born for something great and that they have enough talent to achieve their goals. Women should realize that they have the inner strength to overcome obstacles and achieve any goals, even in those situations when they can be viewed as non-powerful, when they are discriminated against, or when they are limited in their resources. There are many examples in the past and present that demonstrate the variety of women’s achievements and support the idea that each woman can accomplish even more than she believes. History tells us of many famous women who contributed to changing the roles of females in both the past and modern society and who emphasized the paths for future accomplishments. However, what can the past teach ordinary females in regard to the opportunities that are open to them? To answer this question, it is necessary to refer to the words by Marie Sklodowska-Curie one more time. The main idea hidden in this statement is that each woman has the unique potential that she can realize in her everyday life if she accepts the fact that each female is talented. She also needs to concentrate on attaining the concrete goal. Thus, the examples of the past demonstrate that only those women who believed in their uniqueness could achieve such high results (Goldsmith 22). Still, what about those ordinary women who have no revolutionary ideas to realize during their lives? Every woman does a lot of work every day in order to support her family. The focus on the family is also characteristic of the women living in the United Arab Emirates. Nevertheless, women should remember that the role of an achiever or a leader can be associated with almost any mother, wife, and daughter, as it is stated by Sheryl Sandberg, the Chief Operating Officer of Facebook, in her book. Those activities that are completed by women during their everyday life can tell more about a female than those ste
In recent years, the health of US citizens has been especially alarming: obesity and heart disease top the list of the most common causes of death, and the situation needs to be changed radically. According to the American Heart Association, metabolic syndrome, a combination of abnormalities, such as obesity, hypertension, elevated blood sugar, and cholesterol levels, is becoming more common (About metabolic syndrome, 2021). Metabolic syndrome, which affects about 34% of American adults, significantly increases the risk of developing cardiovascular diseases. The situation is becoming more alarming; to reduce risks and improve the general level of public health, it is necessary to raise public awareness about the dangers of obesity. How the Information Assist Me in Taking Care of My Own Health In my opinion, the easiest way to reduce the risk of developing metabolic syndrome is to lose weight and keep fit. I try to adhere to the second rule: control body weight and play sports. My main problem is nutrition control; after reading the article, I am going to change my diet. First of all, I should give up fast food and minimize my consumption of saturated fats and trans fats. To achieve the required level of fat per day, I will look at foods containing unsaturated fats, as they are more beneficial for health. I should prefer vegetable oils as they are also good sources of essential fatty acids. How I Can Apply the Information when Working with Patients in a Health Care Setting Since cardiovascular diseases have only been increasing in recent years, in my opinion, this problem requires special attention from medical staff. When working with patients, it is necessary to inform them about the risks of cardiovascular diseases and the development of metabolic syndrome. There are risk factors that cannot be controlled: age, gender, family history of illness, the presence of diabetes. However, along with these factors, some can reduce the risk by changing the standard of living. While counseling patients, I will strongly encourage them to do regular exercise that will help lower LDL levels and increase HDL levels. For overweight patients, I will give recommendations for healthy weight loss and inform them about the burden that excess weight and consumption of excess fat puts on the heart system. As a preventive measure, especially if the patient already has risk factors, I recommend reviewing the daily diet by minimizing saturated fats, trans fats, and cholesterol. To do this, patients should include fish and seafood in their diet, eat more plant foods and try not to consume more than 10% of saturated fats from total calories per day (Blake, 2020). I understand that it can be difficult for most patients to adopt new eating habits and lifestyle changes, despite the obvious risks. Therefore, I am against a radical change in nutrition and lifestyle; everything must be done gradually. I will advise patients to gradually reduce the number of unhealthy fats in their diet, for example, by switching from coffee with cream
Introduction The Diagnostic and Statistical Manual of Mental Disorders has increased in content over time. There has been a shift in the emphasis laid on each model of the manuals. These changes geared towards improving the diagnosis of mental disorders have resulted in historical changes leading to the present edition (Rogler 18). The scopes of these editions differ in the emphasis laid on the diagnosis of mental disorders. Various factors have contributed to the changes in these manuals. Factors pushing these changes in the manuals range from the rise in neo-Kraeplelinians to technological development. To understand the changes in history, Rogler describes the history of the development of the Diagnostic and Statistical Manual. This essay gives an overview of the five propositions set forward regarding the history of the manual. In addition, the essay analyses the third manual which was the most radical of manuals in history. Furthermore, the essay discusses the contributing factors that led to pushing for improved diagnosis. Summary of the Propositions The first proposition focuses on the changes of the DSM in theory. The course of the DSM changed to research-oriented descriptions and diagnosis of disorders. Initially, carrying out the diagnosis was based on psychodynamics formulations. In addition, the health practitioners relied on observation of disorders as a continuous structure of reaction
Introduction Change is always implemented systematically in tandem with institution’s future goals and expectations. It ensures an institution moves steadily in its processes of implementing a given solution to better its operations and service delivery. This paper addresses the change of introducing two full time mentors in two district schools, in rural Arizona. These schools, in the district, have been facing a challenge of academic underperformance as a result of not attaining the academic threshold evaluated under the AIMS scale. For example, about 50% of 3rd – 8th grade students recorded low-performance criterion on reading under the benchmark evaluated by Arizona State. Consequently, in the year 2009- 2010, the schools showed dismal performance on Adequate Yearly Progress, AYP, as revealed by AIMS benchmark. Because reading is fundamental in all areas of pupil growth and development, the schools introduced the School Improvement Plan, SIP, to support pupils improve their reading and language Arts, and be prepared to underscore the standard required by AIMS. However, to fulfill this strategy, mentorship program is being proposed as a strategy to strengthen the teacher’s success thus directly influencing pupil’s performance in reading and language art Interviews Interview carried out for Smooth Change Implementation in Two Schools, in Rural Arizona Interview with the Leader Implementing the Change What change strategies are essential for smooth implementation of Mentor program in Schools? Strategies are varied, they include; creating urgency, forming change team, establishing change vision, communicating change strategy, empower an action and adopt proposed change plan Are change strategies implemented in order? For effective and desired change outcomes, the order has to be embraced. What alternatives exist, in achieving benefits of change initiative in a school like ours? Alternatives and benefits are distinct; the change can be broken down into benefits time frames which can guarantee short and long-term benefits. Interview with Staff Do you think the change being implemented will benefit the school? Yes, I believe it would strengthen the school performance by absorbing new ideas What is the direct benefit of this change on your part? Well, I think the change won’t grant be any benefit, because, I perceive that more responsibilities will be added to my current roles. Are you willing to be involved in Change implementation strategy currently taking place in your school? Why? Yes, I would love to, because, I will be able to express my views and concerns The steps taken by leadership and stakeholders to incorporate change Various methodologies have to be undertaken by schools’ leadership,
Introduction Any significant historical event impacts society greatly and gives rise to several concerns related to the nature of this very phenomenon and the way it altered peoples mentality. There are numerous examples from the history of our planet that evidence the given statement. War has always been an inseparable fellow traveler of humanity and influenced its evolution greatly. Moreover, social shifts that resulted from any serious military conflict promoted the appearance of numerous artworks devoted to it. Art is another integral part of our society, and it could not but respond to all significant events providing a certain point of view and manifesting the communitys attitude to one or another process. For this reason, it is quite obvious that the Vietnam War as a great social and military conflict conditioned the appearance of numerous artworks devoted to its main peculiarities. Background Several main factors turned the topic of the Vietnam War into one of the most discussed issues of all time. First, the unfair character of this conflict and the lack of understanding of its main purposes resulted in the rise of a civil movement against the further development of war and US participation in it. American society blamed the government and soldiers who took part in it. Second, several war causalities and horrible conditions under which people had to survive impacted the psyche and mentality of the main participants and preconditioned the appearance of the so-called Vietnam Syndrome. For these reasons, the majority of the works devoted to the given issue tend to demonstrate the horrors of war and factors that impacted people. Flashback At the moment numerous poems are related to the given issue. For instance, David Vancils Flashback is an artwork of the given sort. The author touches upon the theme of war and its impact on common people. However, the poem might be sometimes confusing. It’s beginning introduces the main theme as there is a question about the combat (Vancil, “Flashback” 246). One could guess that the author opposes peaceful life to the horrors of war by comparing impressions of people with different experiences. This approach is rather interesting as it helps a reader to understand the gap between these people better and realize the fact that war does affect people greatly. In this regard, Flashback could be considered a poem that contributes to the improved comprehension of the given topic. Pulpwood This authors next poem Pulpwood is also devoted to the same issue. However, Vancil introduces another aspect by emphasizing the fact that war is not a horrible thing when you hear about it from TV or radio. Using a jet that flies over a peaceful picture, the author introduces a strong allusion as he concludes that it could also be the sky of Vietnam of Afghanistan and this very plane might deal with death and destruction (Vancil, “Pulpwood” 246). The last words underline the fact that no one is proof against war and could suffer fr