Health campaigns involves all efforts that are employed in order to maintain wellbeing or health as defined by the World Health organization. It notes that health encompasses the mental, physical as well as social well being and its not just mere absence of a disease. The efforts involved in health campaigns include health promotion and education activities which are conducted by the public health professionals. Therefore, health campaign is aimed at sensitizing people to be in charge of their own health through creation of awareness of adverse health effects that are caused by their behaviors and lifestyles. It is the duty of the state, non-governmental organization and locals authorities to provide health intervention measures to the community. This can be done through conduction of health campaigns against the identified risk factors predisposing the community to certain health problem. For instance smoking which is associated to diseases such as lung cancer, emphysema and heart diseases. In the market today, there are many brands of cigarettes but non is safe since they contain carcinogens, nicotine which is addictive among others. Smokers are at a high risk of suffering from the above named health conditions as opposed to non-smokers (Smoking Cessation Health Center, 2008, p.46). Increased number of youths indulges in smoking behavior out of curiosity and desires to experiment what they may have seen from media or other important people such as their parents. Peer pressure also compels youth to start smoking, most fear being left out or being considered primitive by their fellow peers. State governments have taken major steps intended to discourage the youth from adapting smoking like banning of tobacco growth. Non-governmental organisations have joined hands to ensure health campaigns are adequetly funded to cover as many learning institutions as possible in the US. Appropriate epidemiological tools are used to investigate public health issues by finding out the health indicators, risks factors and intervention measures. This is meant to help the affected individual such smokers to quit the behavior and also discourage non smokers from starting the smoking behavior. Target population A comprehensive health campaign intended for school going teenagers across schools in New York city for behavioral change towards smoking would involve use of a lot of resources both material and human. It is for this reason that an inter-sectoral collaboration would be required from the various stake holders involved in health promotion activities. This includes the public health departments, the non governmental organisations, the faith based organisations among others. According to 2009 estimates, the number of children nationally from zero to fourteen years was 20.2% of the population while those between 15 and 64 comprised 67.0% of the population. The number of school going teenagers is hence large nationally. The unemployment rate of teenagers was 15.5% nationally in 2007. New york city is the third most populous city with a population of over 8.4 million. Most of the people are urban dwellers with 92% of people living in uban centres. As compared with others it is mor