Global Village is a unique project that offers an array of opportunities for entrepreneurs from different countries. At the moment it presents itself to a specific place where numerous entertainments for people are presented. It could be considered a unique seasonal and cultural event in the MENA region aimed at fostering international relations, improvement of cultural interchange, and the creation of new business and other links ( About us n.d.). At the same time, it could be described as a successful business project that attracts investments from different countries of the world by suggesting unique conditions for running a new venture. However, there are still many directions that could be explored for its further rise. The investigation of the basic peculiarities of this very event could help to create an appropriate and efficient marketing plan needed to introduce new offerings, products, and enlarge the target audience. When creating a strategy that will attract new individuals and result in increased incomes, it is crucial to address the most important spheres of Global Villages functioning. At the moment, it attracts people from different regions by providing opportunities for entertainment, tourism, and cultural exchange. There are such attractions as the Haunted House, the Heritage Village, an amusement park that brings stable incomes ( About Us n.d.). However, the character of these entertainments presupposes a specific target audience which is either younger than 18 or older than 30. Besides, the young customer segment is almost disregarded as it is characterized by specific demands. For this reason, the further proposal is suggested to reorganize the functioning of Global Village and attract the above-mentioned category to gain extra incomes. Additionally, the given process should not exceed the budget which is AED 50000. In this regard, the following steps could be suggested. First, to analyze the existing business environment and its peculiarities, it is possible to apply the Marketing Mix model that presupposes four Ps, which are Product, Price, Promotion, and Place. Product refers to an object or services that satisfy the existing customers need. Investigating Global Villages functioning we could state that there are little items that could attract the young customer segment. The Heritage Village, attractions, the Haunted House, or different states pavilions might be interesting for other age groups when this very segment is characterized by a great need for socialization, communication, and other active kinds of entertainment that include dancing, singing, etc. (Clements 2014). For this reason, a completely new sort of product should be suggested to guarantee the increased level of interest to Global Village and the attraction of this very new segment. At the same time, it will not be too expensive as there is already a certain environment and facilities that could be explored to organize new attractions and interest individuals aged 18-30. Price is related to the amount an individual should pay for one or another product. Speaking about this very case, we could admit that the price should not be very high. There are several reasons fo