Executive summery The former North American dance champions Beverly and Robert Tangs have taken advantage of boomer’s love of dance to run their business. This forms the best time because; televisions are boosting ballroom dancing interests with renowned programs like Dancing with the Star. As a result, the Tangs want to make lots of money through dance activities, their market segment is baby boomers particularly women. This is because the group has lots of cash to spend on dancing course. They also have a desire of making their business (Dancecape) to become a world class dance lifestyle organization based on a business brand that is global. They have conducted their dancing lessons at Ukrainian church hall where baby boomers danced based on Tang’s instructions. However, apart from spending a lot of time instructing dancers, the Tangs have also invested a lot of money ($20,000) in making a dance video. Their video is selling well in the US, and is trying its way in the Canadian and Britain market. They have a plan of making three websites where their clients will be shopping, socializing and downloading dance videos. As a result, they have a desire of making their websites look like dancers’ facebook. However, the problem is that, building their business and brand require a lot of money ($1.4 Million). The goodness is that they got a Tim Draper’s audience. Draper is a capitalist having millions of ventures on the internet and have invested more in Hotmail, hence can be open minded when it comes to new ideas. Before meeting Draper, Tangs decided to hire a brand coach to assist them in preparing sales pitches. By bad lack after sometime, the couch found that Tangs are spending a lot of time to run a business that they really have no time to refine and polish the sales pitches. The worst thing happened on the pitch day, on this day, “Tim Draper gets an impromptu lesson from Beverly and also listened to Robert’s sales pitch. The sales pitch gets off to a rocky start when Robert calls Tim “Steve” on two different occasions” (Boomer Bonanza, 2008). This was the most embarrassing moment. As a result, though Draper listened to Robert’s sales pitch, he never made any comment, be it positive or negative. When two experts were talking about the prosperity that Danscape has made, the first expert Lina Ko whose company does baby boomers’ survey, apart from having a blog in the internet that provides the insights of needs as well as wants of Canadian consumers; and Robert Herjavec who owns a computer firm as the second expert. Robert outlines that though Tangs are doing something they like doing; he reiterates that it is not automatic that if one does something he likes then his business is viable. He asserts that though they are targeting baby boomers, the kind of technology they are using is above such group. So, their promotion might not reach their target population. This is because, the target population is not well versed with the facebook generation technology for their promotion strategy to succeed. He also comments that, it will be good if the young generation can be involved in the dancing activities, other than the baby boomers. In conclusion Robert