Executive summary Two teenagers, Jim Ryan and Claude Casey started the United Parcel Services in a small basement office. They promised the best services at the lowest rates. The two teenagers successfully came up with a company that is a world leader in package delivery. Despite the stiff competition from FedEx and Airborne Express, UPS has invested in has invested heavily in information technology to beat its competitors. Current figures suggest that UPS spends over 1 billion shillings to maintain high levels of customer service. Moreover, they ensure that the costs of package delivery are kept low. UPS has adopted the use of technology to ensure that the business remains highly competitive in the market. Body A strategy is a plan of various activities in an organization, undertaken by management with an aim of achieving organizational goals and objectives. Firms adopt different strategies to ensure that they can survive in a competitive market. Strategic process allows managers to align the organization to the new plans (Porter, 1996). Businesses analyse both the internal and external structures to ensure that they can meet challenges presented by the market. Business strategy must conform to the long-term issues that determine the success of the entity (Carr, 2003). United Package Services’ adoption of an e-strategy presented the company with merits over that of their competitors. Among the benefits derived from adoption of an e-strategy are lower costs of operation, competitive advantage, and employee motivation. From the article, it can be deduced that by using e-strategy, UPS managed to cut the delivery costs. Delivery trucks cut the mileage by 28 million through use of an automated system that gave the drivers shorter route to their destination. This has saved the company 3 million gallons of fuel thus reducing the costs of purchasing fuel. Moreover, proper training of staff ensured that the company reduced its operational costs. Cutting the operational costs made it easier for UPS to offer customers mail delivery services at cheaper rates than their competitors. Cost reductions have enabled UPS to maintain a competitive edge in the market. Therefore, the management of UPS has benefited from the e-strategy by meeting their long-term goal of providing the best services at the lowest rates. Furthermore, adoption of the e-strategy has enabled the company to achieve long-term benefit of improving employee conditions. Drivers in the company are trained to use 340 methods that improve performance. The drivers are equipped with hand held computers that enable them to perform their tasks effectively and efficiently. When Jim Ryan and Claude Casey started the United Parcel Services their main objective was to provide the best services at the lowest rates. Adoption of the e-strategy ensured that the company was able to meet this objective. UPS continues to maintain quality services by adopting a 1 billion dollar strategy. This strategy enables the company to cut their operational costs. In turn the company transfers the benefit of lower costs to their customers in terms of low prices and quality services. Using a SWOT analysis, the impacts of the e-strategy can be determined (Overby, 2011). One of the strengths of UPS Company is that it h