Abstract The goal of this paper was to assist the ESW (English Sparking Wine) organization in creating greater interest and awareness of English sparkling wine both in local markets and abroad. While ESW was successful in outpacing champagne within its local markets, its consumption is still fairly limited due to competition from red wine, white wine and lager. Introduction Based on Mintel research data which has examined the impact of English sparkling wine (ESW) since it entered the market, 69% percent of present day consumers within the UK prefer sparkling wine compared to champagne. In fact, a gradual progression has been shown wherein since 2007 there have been more sparkling wine sales in the country as compared to champagne by a factor of 18 percent. This shows growing demand within the UK yet, when taking into consideration the rest of the wine market, is indicative of ESW only succeeding in a tiny portion of a much larger industry (Marks 2011). When examining the case of English sparkling wine, it can be seen that the product has a considerable level of potential given the generally positive responses to it as stated by the ESW industry (Marks 2011). Combined with the increased awareness of the local population regarding the presence of a regionally distinctive type of wine that is unique to England, this would of course result in a considerable level of patriotism resulting in the possibility of increased local sales of English sparkling wine. It is based on this that this paper will examine the economic environment of the English sparkling wine industry, the current business strategies that it has been utilizing and make suggestions based on perceived opportunities that have yet to be tapped. Environmental and Situational Analysis Based on research data from Mintel, one of the current problems with English sparkling wine at the present is a lack of sufficient brand development due to its association with British wine. Consumers often think that English Sparkling Wine and British Wine, which is made from imported grapes, is actually the same thing. This is a detrimental association since the quality of British wine is towards the lower end of the spectrum as compared to its locally grown counterpart. This is indicative of the necessity of further brand development to the extent that consumers need to know the difference otherwise the association could damage the brand’s reputation in the long run (Marks 2011). The main weakness of the ESW industry and the wine that it promotes is the fact that it is entering rather late “into the game” so speak when taking into consideration the presence of numerous international wine brands from Europe and even the U.S. (Hilger, Rafert & Villas-Boas 2011). When taking into consideration the amount of time these brands have had in establishing their respective markets, it can be seen that English sparkling wine has a long way to go due to the already overly saturated wine market Research Aim To increase the general awareness of English sparkling wine to domestic and international consumers. Research Objectives  1. To examine the current method of marketing utilized by the English Sparkling Wine Industry.  2. To