Introduction Corporations focus on generating revenues. The research centers on Nokia Corporation’s strategy. The research includes analyzing the financial performance of the Nokia Corporation. To survive, Nokia Corporation’s financial performance should be improved. Corporate Structure In terms of decision-making authority, the authority to make decisions is segregated among many units. Nokia has many branches strategically located in many countries. The Nokia units include branches in Europe, the Middle East, Africa, and Greater China. The other major branches are strategically located in the Asia Pacific, North America, and Latin America (Nokia Financial Report, (2012). In terms of corporate organization, the Corporation’s organizational structure is grounded on geography(Hill, 2012, p.30). Each location makes decisions independently of the other branches located in other countries of geographical locations. The North America unit does not seek the advice or permission of the officers of the Latin America unit. In the same light, the European branch marketing managers will not wait for the Middle East manager’s approval before implementing new strategic marketing (Nokia Financial Report, 2012). In terms of Nokia’s present corporate structure, the Nokia Corporation’s business structure is regularly implements established corporate strategies. The strategies include marketing responsibilities and production responsibilities. The firm’s international operations continue to implement the established market segmentation corporate strategy. Market segmentation centers on one target market. The China branch focuses on current and prospective China customers. The African branch creates marketing strategies that cater to current and prospective African customers. Lastly, the Latin American branch is prohibited from selling their Nokia products to North American prospective customers (Thompson, 2010, p.265). In terms of what ways does the structure compare with the structure of similar corporations, the Nokia structure is similar to the structure of other corporations. The North American Coca Cola branch focuses on selling coke products to current and prospective North American customers. The New York McDonald’s branch caters to the hamburger needs of the busy New York professional. Culture and competencies The Nokia culture is consistent with the company’s current strategies. The sales personnel focus their time and effort to achieve the branch goal’s revenue targets. The Latin American production personnel are trained to generate Nokia products for current and prospective Latin American customers. Likewise, the French Branch manager takes into consideration the European temperament and culture in crafting a successful European marketing strategy (Sadler, 2003, p. 12). Further, the Nokia Company has core competencies. The company’s first competency is focusing on its devices and services department. The department ensures that the production department maintains the high-quality standards of Nokia products. Besides, the department ensures that high quality is maintained in the after-sales services and marketing areas of all the Nokia branches. Next, the company ensures that its location and commerce competency is retained at all