Introduction Linn (2004) bemoans that children have been turned into marketing baits in the contemporary capitalistic society. Commercial interests are taking over the societal significance of modern childhood. As parents strive to set standards on what is best for their kids, marketing experts are digging deep to reach and influence kids psychologically. In addition, marketers are very keen to ensure that they take over all aspects of children’s lives, thus partially commanding their social lives. This move is a well-calculated bottom- up approach, which seeks to influence the kids and make parents act. The targeted kids will grow up as consumers of what they believe in, which is based on the marketers’ creations. Kids are at a risk, and this assertion highlights the main objective, which will be discussed throughout this paper. Apparently, marketers do not see kids as delicate humans anymore, but as commercial platforms to extend their market shares in the future. This paper will discuss the social dangers, which are rapidly consuming the young society. The paper will examine how marketers use culture and the socialisation process to influence the youths. Ultimately, the paper will highlight the role of sexuality and sexual assault in marketing before giving a conclusion. Culture The attractions between social relations and social institutions cannot be ignored since the interplay makes social life attainable. The economic system with the role played by free market economy relates directly to families, education, healthcare, and culture as pointed out by Tepperman, Albanese, and Curtis (2013). In a bid to understand how the social structures relate, the aspect of culture pops up. For instance, the western culture dictates what the economy should offer in terms of entertainment, food, and dressing amongst other lifestyle choices. For instance, in the United States, marketers are solely trying to understand the economic system and reverse it. This aspect implies that they are innovating ways to control what the society needs. Experts in the advertising sector have thus been resourceful in achieving this reverse model. The easiest way to achieve this goal is by intertwining real life tales of marketing to the lifestyle of the kids (Linn, 2004). This move is another way of acculturation, but for this case, the child is developed to be a social detainee of the marketers. As much as the parents might intervene, the technology in advertising is overwhelming and their efforts cannot match the displayed cunningness. The adverts do not advertise to kids in general, but they are specific as they advertise on ‘boys’ and ‘girls’. The purpose is to insist on who should buy what and why. A good example is skin-lightening products for bleaching, which are all over the market. The culture insists on natural skin, but the market has to sell by implying that lighter skin is more beautiful as compared to its black counterpart. Kids will get such information from the media, as the branding of products displays two contrasting images for the kids to see and choose. The argument by neo-Marxists that culture helps dominant sectors in the society to maintain as well maximise dominance gains ground (Tepperman et al., 20