Abstract Advertisements as announcements of new products and services and as informative messages used by marketers to make the target audience become aware of different products are popular not only in the Western world but also in the countries of the Gulf Cooperation Council. In spite of the fact that advertisements are effective tools to promote products and services and influence the consumer’s purchasing behavior, many pieces of research research demonstrate that advertisements are highly manipulative in their nature because they create unneeded necessities for customers, influence their attitudes to the advertised products, and affect changes in the buyers’ visions. From this point, advertisements have positive effects on marketing, but they often have negative effects on consumers because of influencing their choices while manipulating emotions and values. The purpose of this research is to discuss actively used types of advertisements and focus on manipulative techniques that have negative effects on consumers. Main The situation of the active competition in different industries and markets creates the necessity to focus on advertising products and services effectively in order to attract more consumers. From this point, it is possible to define advertisements as messages presented in different forms that are developed by advertisers and marketers in order to inform the public about the new product, to announce the new service, and to persuade consumers to purchase the presented products and services (Ansari & Joloudar, 2011, p. 175; Obermiller & Sawyer, 2011, p. 101). However, advertisements are used not only to make the public become aware of the product but also to stimulate consumers to act in a certain way. The problem is in the fact that such manipulation has negative effects on consumers, and it is rather difficult to control the impact of advertising on the audience because of its legal character (Ansari & Joloudar, 2011, p. 176; Danciu, 2014, p. 22). Thus, it is important to discuss what techniques for influencing consumers’ purchasing behavior are used in modern advertisements. The research in this field is significant because, in spite of the fact that this problem was previously characteristic for the developed Western societies where the ideas of consumerism were promoted, today manipulation in advertisements also became the problem for the Arab world and for the countries of the Gulf Cooperation Council (GCC) in particular. Although advertising is an effective tool for marketing, it has negative effects on the public because of the presence of manipulative techniques in advertisements. Therefore, the aim of this research is to discuss the history of advertising, types of advertisements, and the purpose of advertisements in order to conclude the source of advertisements’ negative effects on the public. The Brief History of Advertising The appearance of first advertisements is associated with the development of different media, such as newspapers, radio, and television. In the United States, the first advertisements appeared in newspapers during the late part of the 19th century. Later, advertisements in the Western countries appear