Introduction E-reader technology is growing at a fast rate, whilst its consumer base is increasing as new technological advancements come up. In the next couple of years, colossal amount of income is expected to originate from digital published-related business. Among the most popular digital publications are the electronic books. These books contain both graphics and texts and can house very huge volumes of data. The consumers can enjoy these products by downloading them or by reading them online. Currently, the e-book technology has taken a new shape, especially with the emergence of flip-page technology. The technology can offer the customers a completely new and exciting experience, and portends good opportunities for investors. Nonetheless, venturing into e-reader business requires extensive and well as informed advertisement strategy; as several players have already captured the market, and wields insurmountable competitiveness. Essentially, a deliberate and extremely strong marketing strategy is essential if a new product or a company is to succeed in this industry (Rhai, 2010). In this proposal, we shall provide some insight into how our client- Libra Tech may device exceptional advertisement and marketing strategies to really scare away the competitors. Both long-term and short term strategies are generally proposed, with specific focus on the ones with the best possible outcome. Many advertisement strategies such as, use of forums, e-zine article writing, offline advertisements, links, free trial offers, search engines and blog discussions will be dealt with in broader perspective. Specifically, the objective of this proposal is to show our client how the new product can be introduced in to the market, get popularized using various methods, and eventually get a strong hold of the market share within a very short span (Rhai, 2010). The name of the product We recommend LibraBook for our client. Since the name of our client is Libra Tech, the choice of this name is ideally borrowed from the client’s name. This will perhaps ensure reinforcement of their brand value. In other words, the product name will be used to popularize the company’s brand name. Very many customers who will use this product on the website will also associate it with the company, and undoubtedly, they will associate the company with quality if they get satisfaction from this particular product. The visitors will also spread the good name of the company to other people (Hsee and Tsai, 2007 ). In addition, the first impression when a person reads this name is very informative. People will think of the product as a library and a book at the same time. Indeed, this is precisely what the product entails. It is just like a library, in that people can access e books and read them just as they can do in physical libraries. Furthermore, the name consists of key words that can help prospective customers to easily track the product through the search engines. For instance, numerous internet visitors who are searching for books to read are likely to get redirected to this particular product because of the key word ‘Book’ or even ‘Libra’ (Hsee and Tsai, 2007 ). Libra Book can be described as a very simple and easy to remember word. Customers who enjoy this product are l