Introduction The popularity and development of the football industry is a result of multiple factors and events which had an impact on football fans and proliferation of facts. In general, the popularity of football has a “historical” factor dealing with changes that have taken place in global football fans culture and social changes on the American continent at the present time. Football now reflects the basic, cultural changes of contemporary society. Modernization of the global football industry is a current trend influenced by globalization processes and the Internet which changed the understanding of football as sport only. Modern football is complex, specialized, aggressive and violence, entertaining and amusing (Banks 2002). Modern football is televised well. In all these respects it reflects values and impulses that are now dominant. It is now even more American than baseball and other sports. The modernization of the global football industry is a direct result the emergence of Sky Sports TV rather than the Heysel Stadium Disaster, 1985; the Hillsborough Disaster, 1989. Causes of Modernization Sky Sports TV is the main cause of modernization of football and its target audience. In football industry, facts has always been the poor relation of facts technology. Sky Sports TV joins diverse target audience and makes it available to football funs to view football matches in real time. Sport has always been seen as a mere representation of something else — news about football is recycled facts about something. Over time, the amount of news and real-time football matches real-timeable has increased. This is true both of the increasingly complex news and real-time the football viewers hold about simple entities (a cable television organization knows not just where it has laid its cables, but also details about the type of cable) and of ability to change more complex entities into data (Hamil et al 2000). Sky Sports TV is the most important insight today in thinking about the proliferation of football news, but it is only just being accepted and is even more rarely exploited. Facts can be manipulated in ways that are impossible with physical objects, giving them enormous value. A simple example is the use of computer-aided design techniques that now form a fundamental part of the football game process and entertainment (Boyle & Haynes 2004). Role of Global Media and the Internet Football news is seen as the new product developed within a computer system so that a virtual replica of the product can be tested, altered, and sent around the world without the expense and time involved in building a physical mock-up. Of course, physical prototypes still play an important role, but their part is much reduced in the overall process (Koranteng, 1998). This is a quintessential example of how facts have been used as a substitute for something else — the new product — in this case, to reduce development costs and time to market. The value of the facts comes about not just because it is a representation of the physical object, but also because it can be manipulated in ways that cannot occur in the physical world. Facts are substituted for the physical object, to the benefit of all concerned including football players and fans (Hamil et al 2000). The Disasters