There are three powerful forces that are shaping the cable TV industry. First, there is a powerful force coming from the owners and executives of cable TV networks. Second, there is an equally powerful force coming from the customers. Finally, technology is another important factor that is shaping the cable TV industry. An overview of these three powerful forces will lead people to conclude that the multi-channel environment will remain the same for a very long time. If there are changes, it will translate to a more diversified multi-channel environment offering various types of customer driven niche (Medoff 67). Nevertheless, the cable TV will never become the perfect place that provides different types of quality content at a cheap price. The multi-channel environment will never go away because company executives will cater to the demands of the subscribers. The viewing public will always demand for more diversity in programming. Therefore, the 100 channels in a typical cable subscription will become the norm in many parts of the world. At the same time, the owners and executives of cable TV networks will continually think of different ways to increase the company’s profitability. Therefore, they will try to sell different types of products and services. In the present time, there is pay-per-view or TV-on-demand that allows cable operators to deliver specific content to a particular subscriber. In addition, cable operators, and network executives will do everything they can to increase sales. They will improve their product offerings based on available technology. Multi-channel Universe In an ideal multi-channel universe, the viewing pubic can have access to at least a hundred quality channels. In this environment the subscriber can a,ccess the best of everything. For example, a desirable package is something that offers top quality movies, the kind of programming that is similar to HBO, Cinemax and Star Movies. But, in the same package, one should be able to see high-quality news programs similar to CNN and BBC news. The package must be interesting enough that it includes popular shows, but adds variety by incorporating informative channels that are similar to Discovery and National Geographic channel. This type of programming is a typical example of a premium cable subscription. However, in order to make it truly interesting, there must be alternative programming that provides more positive information. For example, it is important to have a news channel that talks about the good things that are happening around the city or municipality. Aside from news channels that sensationalize the news, it would be refreshing to have news channels that celebrate the achievements and struggles of ordinary people. It is common to hear about the rise and fall of politicians. It would be a breath of fresh air to hear the stories of ordinary people who experienced a major breakthrough in their lives. It would be great to hear personal triumphs of local entrepreneurs or inventors. It is good to have shows that talk about the opinion of ordinary folks with regards to a particular issue. In the present time, when an issue is being discussed, the discussion focuses on a particular political ideology. It would be a breath of fresh air, i