Introduction The “Got Milk?” Campaign features Dwayne “The Rock” Johnson, a well-known actor and WWE Champion. Dwayne collaborated with the Mustache Company to demonstrate that milk should be an essential priority for all parents. The advertisement was aired during the 2013 Super Bowl Commercial. The famous “Got Milk?” Campaign dates back to 1993 (Sunset, 2008), yet it is growing strong today with the likes of Dwayne Johnson. General Persuasive Strategy The theory behind the “Got Milk” campaign is that the only time people want to drink milk is when they have run out of it. The advert aims at changing the attitudes of people towards milk consumption, connecting milk to cereals, and making the public buy milk more often (Sunset, 2008). The advert uses video footage of Dwayne “The Rock” Johnson. It combines the video with a music track to demonstrate the importance of a parent getting milk for his family during breakfast. The ad builds an entertaining, yet inspiring piece that has the potential of persuading viewers to associate Dwayne’s healthy, admirable body to his daily routine of drinking milk. People seek Dwayne’s help because he is a professional wrestler, but he feels that getting milk for his family should come before anything else. Cialdini’s Weapons of Influence According to Cialdini, “we most prefer to say yes to the requests of people we know and like” (2001: 144). In line with Cialdini’s work, the “Got Milk?” Campaign makes strong use of weapons of ‘authority’, ‘social proof’, and ‘liking’. The advertisement uses the 40-year-old famous actor and professional wrestler. The advertisement has a way of appealing to the audience of all ages, both young and old. The film starts with Dwayne’s three daughters having a cereal breakfast. Dwayne checks in the fridge and discovers that there is no milk. He tells the girls, “We are out of milk,” and the girls respond in disbelief. Dwayne stomps out of the house in his pajamas and follows the milk delivery truck. A young girl asks him to rescue a cat, but he apologizes and continues to follow the truck. He encounters a bank robbery, but he lets the robbers escape. He also encounters the chaos and havoc in the city, but he does not stray from his quest for milk. He gets the truck and asks the driver for milk. He reaches home with the milk, drinks a glass of it and leaves the rest for the children. The words, “Proteins to start your day” show on the screen as he drinks the glass of milk. Dwayne says, “Ladies, gotta go to work” while easily striking an unknown creature on the window. While previous milk campaigns focused on people who did not drink milk, the “Got Milk?” Campaign focuses on people who are already drinking milk (Sunset, 2008). The element of ‘social proof’ manifests in the general desire for physical fitness and good health by the public (Maguire and Mick, 1999: 11). Dwayne demonstrates a perfect illustration of an admirable body. The advertisement shows that milk contains essential nutrients for breakfast, and it should be the top priority for every parent. Dwayne struggles to ensure that he gets a milk bottle for his family. The advert shows that drinking milk is a daily routine for Dw