Introduction Overview of the GoGet Company GoGet is an Australian car rental company that was founded in June 2003 by Bruce Jeffreys, Nick Lowe, and ten other members. Since then, the GoGet Company has undergone major developments. This is confirmed by the fact that it has managed to increase its business size from 3 cars to over 1700 cars (GoGet, Ltd., 2015). With its headquarters in Sydney, the GoGet Company targets clients from diverse parts of Australia, including Sydney, Brisbane, Adelaide, and Melbourne. Its vehicles vary from the latest models to station wagons. These vehicles are managed properly, as confirmed by a private location for each vehicle. The reservation of each car is normally made through telephone or through the company’s website. The company’s slogan, ‘why get a car when you can GoGet,’ has been used a marketing strategy for increasing the sales volume of the organisation (GoGet, Ltd., 2015). Background The car rental industry in Australia continues to show prospects in growth capabilities. This is confirmed by a growth of 10% in value by the end of 2013(Prideaux & Carson 2010, p. 167). This growth rate stems from the fact that Australia is basically perceived as a safe country. This state of affairs creates an avenue for increased numbers of tourists within the region. Additionally, the high growth rate of car rental business is attributed to the fact that Australia has limited alternatives in the transport sector, especially in the railway infrastructure. But despite the presence of this opportunity, the car rental industry is faced with diverse challenges, which adversely affect the strategy of the GoGet Company in a number of ways. First, the GoGet Company has to ensure that it consistently upgrades its cars in order to remain competitive in the market (Prideaux & Carson 2010, p. 168). This necessitates a high capital investment. Second, the GoGet Company is required to adopt the current technology trend in the market consistently, including heavy investment in the software. This requirement has necessitated the need for high levels of capital investment for the GoGet Company. It is for this reason that the GoGet Company seeks to venture in the Singapore market. Given the increased expenses of owning a car in Singapore, It is on record that the demand for car rental services is on an upward trend. According to Prideaux and Carson (2010, p. 168), the number of rental cars has increased from 12391 to 16,396 from 2008 to 2013. This is partly attributed to the requirement for subscribing to the Certificate of Entitlement (COE) system, which is considered expensive by the vast majority of the local people. Moreover, the tourism industry has been on an upward trend since 2008. This state of affairs has created a demand for rental cars for the locals market. It is from this perspective that GoGet considers Singapore market as an attractive overseas market. Purpose and Objectives This project purposes of acquiring economies of scale in the Singapore market. This will necessitate adopting the following objectives:  1. To reduce the operation cost $ 200,000 per annum;  2. To increase net profit margin by 35 % within the first