Introduction Before starting the company it is important to make a decision on the type of business you are venturing into. There are many ways of entering the market which depend on the kind of company, products, and plans. Small and medium-sized commercial enterprises prefer an advanced mode of entering into the market where both financial and market risks are considered as significant things. Ways of Entering into the Market and Examples that Fit the Methods Franchising This is a model in international markets that are used to expand into the most developed countries. Western Europe and North America are the primary examples famous for their fast-food chains like McDonald’s and other businesses like the Four Seasons hotel (Blythe, 2006). It is a low-cost way, and it expands quickly but if it becomes too fast, the flexibility might be lost. Joint Ventures In this case, more than one company comes together to transact a business and sign an agreement that indicates common goals. The mining industry in America has a joint venture with processing companies. It has advantages such as sharing risks and getting the knowledge of the business from the other (Blythe, 2006). One of the disadvantages is that partner cannot have full control of the enterprise, and every party has a different opinion on the expected benefits. Export or Import and Trading Companies This is an exchange of goods and services and is attributed to international trade. It takes various forms such as indirect export, direct export, and also other forms of trading. Those companies which have little or no involvement in international businesses operate through agents. Expensive transactions like import duties, customs clearance are required (Blythe, 2006). Some businesses may operate through agents or brokers hence it is expensive to operate on the international business scene on your own. Japanese trading houses are a good example that gives little risks. Licensing This way enables a company to use the property of the authorized entity that usually contains things like patents and trademarks. It is commonly utilized in the international market entry for enterprises with legal assets. Disney, for example, licenses marketers and distributors of toys, media production, and its distribution. Why it is Important to Make Adjustments in Market Potential and Market Shares Figures Market share is the share of revenue, which estimates the share of income and value of units sold in a specified time period (Blythe, 2006). Market share determines the actual amount of commodity that is to be produced. It is vital to make adjustments between projected sales and the market share because they achieve significant economies of scale in marketing. The quality of management enables the business to be more successful in achieving higher rates because it enables to control higher costs and increase real productivity. The market share rises if the product maintains quality and has an edge over competitors. Market potential adjustments enable the company to look at the past performance and make projections of the annual growth rate. The business grows at an instant rate that allows getting bigger investments and finance growth strategy. It increases cost efficiency, leads to greater satisfaction of a target. The business should ensure that there is sufficient stock in the market and at the same time, th