Introduction Calvin Klein is a renowned manufacturer of perfumes with famous brands across the world. Brands like Obsession, Escape, Eternity and others have contributed to the company’s success, having earned more profits from sale of their products. These products are very popular because they seem to enjoy endorsement from celebrities like Eva Mendes, David Beckham, among others. Since the celebrities are mostly considered role models or trendsetters, Calvin Klein’s Eternity brand has been popularized by the adverts in which they use very attractive female and male models. In the recent campaign of 2012 to market the product, Eternity Aqua was advertised and endorsed by the lovely Edita Vilkeviciute and the robust Ben Hill. Culture Jamming The Eternity brand for women became very popular in 1989 and has held its position up to date. Most women across the world love this perfume as it has been indicated to be one of the most successful brands for women’s fragrance (Pekic, 2012). Eternity has become a favorite for many classy women and it has created a brand loyalty. The reason being most women tend to stick to one brand for so long once they find it satisfying. Being popular due to celebrity endorsement, it has become a success story in perfume industry. These endorsements are very effective in advertising the product everywhere. Today, it is very hard to discuss products in the perfume industry without mentioning Calvin Klein’s products, especially Eternity and Obsession fragrances as they dominate the market (Pekic, 2012). The scent of the product is distinctive, and men and women can share this fragrance. This way, the brand has spread very fast as everyone has been eager to have it. The product continually gets reviews from clients who are loyal and proud. Many people consider it the best, thus this is a must for them to buy this fragrance. The Advert Eternity Aqua, a fragrance for women, has stirred the market of perfumes since a fresh campaign was initiated in 2012 to market the product. This perfume is a modern fragrance that people enjoy as it gives an euphoric feeling of sophistication, allure and touch of mystery (Pekic, 2012). The perfume presents a fresh aquatic aroma, and as its brand name (Aqua) correctly reveals, the cologne is enriched with woody scent and aroma of fresh flowers. This campaign led by Edita Vilkeviciute, as the female model, and Ben Hill, the male model, made the Eternity Aqua brand dominate the market with a variety of scents ranging from Cucumber, White Peony, Pink Lady Apple to gardenia, jasmine, etc. The models starring in the advertisement, especially Edita, is seen on the poster of the perfume with very seductive look and glowering lips. Everything about this model seems perfect, especially her face, which looks like angelic (Pekic, 2012). This poster is a siren call to all the customers as it attracts them, and they aspire to become closer th the model through using the same perfume. Subvertisement A typical subvertisement usually uses the advertiser’s picture, message, and text to contradict what is being communicated by the advertisement. The adbuster I use for this paper is meant to make some slight alterations to the poster in regard to the face of Edita. The adbuster’s subvertisement shows a wasted model with