Executive Summary   * Wal-Mart company report;   * Threats affect company’s operations;   * Internal and external environmental analysis;   * Report aimed at maximizing strengths;   * Report aimed at reducing weaknesses. Wal-Mart is the biggest retailer in the United States of America. The company has developed a reputation of selling its products at low prices despite the fact that the market has been unstable. The retail giant dominates the industry and has over the years overshadowed its rivals in market share. However, Wal-Mart has been faced with various threats whose effects, if not well addressed, could adversely affect the company. To address this challenge, this report includes a strategic plan that can be implemented to effect change in the company. The strategic plan will include an analysis of both the internal and external environments in which the company operates. The goal will be to identify opportunities that need to be exploited, the strengths that need to be maximized and the threats and weaknesses that it needs to be cautious about. The analysis will also give a detailed report of the company’s background to give a deeper understanding of its operations. Company Background   * Wal-Mart is America’s leading retailer;   * Established in 1962;   * Has stores in every State;   * Has more than 2.2 million employees;   * Targets lower and middle-class markets (Spicer & Hyatt, 2017). Wal-Mart is America’s leading retail company. Established in 1962, the company has grown for more than a century and today has a presence in every state in the U.S. It also has a strong market share in Canada and employs more than 2.2 million people. Currently, the company’s headquarters is in Bentonville in the United States of America. Its first store was located in Rogers, Arkansas. Wal-Mart’s target market is low and middle-income people. This market is in line with its low-cost pricing strategy, which avails goods to customers at an affordable price. The low-cost strategy is largely responsible for its popularity in America and around the world. Indeed, today, the company is not only regarded as the world’s leading retail shop, but also the biggest corporation in the world. Vision Statement   * To save money.   * To facilitate competitive strategies.   * Is future-oriented.   * Vision is relevant and holistic (Laszlo & Cescau, 2017). The success of a business or an organization depends on the growth strategies that help it to penetrate the market and establish itself as a formidable competitor. Vision statements often guide the process of market establishment. They also outline the objectives that an organization intends to achieve through its decision-making processes. In this regard, such a statement boosts employee morale because it makes them aware of their responsibilities and roles in the organization. This way, they focus on meeting their objectives. The vision statement of Wal-Mart is to provide a platform where people can save money, regardless of the quantity of goods they buy. This vision statement was adopted during the company’s 2017 community investment meeting. It is meant to support strategies that will meet the demands of the competi