Content Analysis Background BP has been known as the organisation that has been at the top of the oil and gas industry for quite a while. However, a recent string of scandals related to the environmental damage made by BP’s oil spills has prevented the company from progressing. However, instead of using the available financial assets to improve its reputation among the stakeholders and increase the dividends as the means of promoting corporate loyalty among the shareholders, BP’s leaders seem to have been focusing on catering to their own needs and disregarding the ones of its shareholders, customers, and the general audience. As a result, the firm has been facing a significant decline in its shares value. Therefore, it is desirable that BP should reconsider its current financial policy and introduce the principles of sustainability to maintain the According to the recent records of the company’s progress in the target environment, BP has been doing comparatively good. However, the changes in the quality of its performance and the associated financial issues have caused the organisation to lose a significant amount of money (Ladd 2012). One must admit, though, that the results of a recent analysis of the organisation’s financial status will show that BP has been experiencing a rather shaky growth (see Fig. 1). As the diagram below shows, the company is not in its peak shape currently, yet it is clearly recovering from the 2008 failure that triggered a rapid and immense drop in the share price. Figure 1. BP Share Price (2011-2016) (BP PLC 2016). Furthermore, a recent analysis of the changes in the company’s share value will show that it has dropped by 0.85% ($2.75, i.e., to $456.10). Although the identified change might seem insignificant, it points to the fact that there is a propensity for the company to execute the strategy that does not contribute to a rapid growth in the target market. Moreover, it should be borne in mind that the actual earnings met the estimated ones only in the third quarter of 2016 ( BP PLC 2016). Opportunities and Risks Despite the obvious issues with the use of resources and with the management of the company’s reputation, BP seems to have a very big potential in the global market. Given the fact that it has already established a strong presence in the environment of the oil and gas industry, it can focus on promoting changes to its quality standards and corporate ethics without fearing that its competitors will take its place. Furthermore, the fact that BP has expanded its services nearly across the globe shows that the organisation is capable of operating in the environment of the global economy and attracting customers from all over the world. However, BP is also facing a range of risks that it will have to manage in order to maintain its position in the target market and create the environment in which the profit margins can be increased. The firm currently risks losing its reputation and, therefore, disappearing from the global market. Furthermore, BP risks losing the trust of its shareholders. Unless efficient measures for addressing the problems faced by the organisation are introduced, the risk of losing a s