Amazon.com is a transnational electronic commerce organization founded in 1994 by an American named Jeff Bezos. The company is the largest online retailer in America dealing with a wide range of consumer products such as books and other products (“Your Amazon.com,” 2010). Since the time it was established, Amazon.com has acquired five different businesses. The company started by selling books and now deals with a range of other consumer products. These vary from a database technology to videos. It has also expanded to the European market where it has established separate websites. The success of this company can be attributed to its low competitive prices and the simplicity of making purchases from anywhere. SWOT analysis is the internal review of an organization’s strengths, weaknesses, opportunities, and external environment threats, which influence its strategic decisions. Kotler (1988) has noted that a company should keep evaluating its strengths, weaknesses, risks, and opportunities if it has to survive in a competitive marketing environment. Amazon Company is one of the profitable businesses dealing with online products (Longo, 2009). The company has adopted major initiatives towards meeting the varied needs of its consumers that gave yield to the increased profits. The first issue facing the online store is that despite its increased profits, it usually experience periodic loses. These huge losses are due to a large amount of capital used in its establishment, poor implementation of some strategies, promotions of its products, and seasonality of its purchases. In 2005, for example, the turnover for one hundred days to June dropped by thirty-two percent to $52m compared to $76m during the same period one year later. Therefore, the company should continue implementing strategies such as the practice of CRM as a technique for fulfilling its objectives (Byers, 2007, p.69). It should also maintain the use of IT in assisting its business strategy as this will ensure that it cautiously documents all the relevant information related to customer buying behavior. This strategy is beneficial in providing people with particular items, or package of assorted items, based on preferences shown, through a collection of things bought or online products visited. The strategy of providing free shipping to its consumers would undoubtedly decrease its returns. Although, it is a fair strategy since a person may consider purchasing similar products from a local shop at no added costs. Nevertheless, it is rumored that delivery costs could reach $500m, and such an amount is detrimental to the longevity of the online retailer. Therefore, the management should reconsider this expensive strategy since transportation costs are increasing due to the high fuel price increments. Moreover, the periodic losses are also due to the seasonality of its purchases. The items that the company sells tend to be purchased on a seasonal basis; hence, this makes its revenues to fluctuate. These items are most of the time purchased as gifts during holiday seasons. This makes most products to be sold at certain times of the year. To manage this issue efficiently, the management should consider tradi