Background of the Company Toms Shoes Company is a profit-oriented business enterprise located in Santa Monica, California. The company runs a subsidiary, Friends of Toms. Blake Mycoskie, a business enthusiast from Arlington, Texas, conceptualized Toms in 2006. Toms is a maker and distributor of shoes based on Alpargata design borrowed from Argentinean style and fashion. For every pair sold by Toms, Friends of Toms gives out a pair to a needy person. Blake conceived this business idea while on vacation in Argentina. He realized that many people could not afford shoes in poor Argentinean villages. This prompted him to sell his online business to raise funds for this noble cause. The company manufactures shoes in various designs and styles, all inspired by Argentinean traditional fashion. Toms Company also deals with the manufacture, sale of eye ware and clothing items. Analysis of Internal and External Environment With regard to the internal environment, the company has several valuable assets that help to sustain and propagate continuity of its vision and mission. The most critical asset is their line of footwear being the key driver to the progress of Toms Company. The company has production centres in Ethiopia, China, and Argentina. The company’s strategic location in the United States counts as a dominant influencing factor. However, the most dominant internal advantage is its strategic plan. The company’s strategic plan is visionary, elaborate, and amazingly unique. Their main strength is the decision to donate a pair for every pair of shoes that they sell. This policy of helping the needy has continued to endear the company to millions of consumers around the world. Companies constantly evaluate their external environment to determine changes in the business landscape. The main external threat to Toms Company is emerging competition from newcomers in the market. These companies have a business strategy and philosophy similar to that of Toms. An example of such competition is Sketchers Company. Sketchers has developed a product similar to Toms; they have also adapted the concept of donating one pair for each pair they sell. However, Toms has a competitive edge because its customers are loyal because Toms Company has an inspirational story behind its business venture. Another threat relates to pricing. The product by Sketchers is cheaper than Toms’ product. In the meantime, this threat has not affected business operations of the company. Another external consideration is the aspect of production and supply. Their production centres are in Ethiopia, China, and Argentina. This approach is noble because it creates jobs in these localities, thus improving lives of local residents. The cost of producing shoes is relatively fair. Toms Company has rallied support from suppliers and other organizations that assist in donating shoes. This effectively neutralizes potential threat of unreasonable prices from suppliers. The company has a loyal customer base because of its philanthropic approach to business. Business Level and Corporate Level Strategies Toms’ business level strategy anchors on its unique and exemplary service that continually attracts customers and partner organizations. The company is unique and unrivalled in service delivery and customer satisfaction. The company provides an opportunity for everyone to participate in changing lives and giving