Mission statement: To be a market leader in bringing customers and buyers into the online e-market place, provide consultancy services targeting the needs of travelling customers, and provide concierge services on an e-commerce platform, provide efficient and cost effective services, increase company productivity, reduce wastes, and provide a platform for quick access to information by the customer. Vision statement: This will be the most and highly known service provider in the United Arab Emirates in the hospitality industry which will endeavor to own the problems faced by customers in this industry while ensuring customer satisfaction and quality service provision while ensuring persistence of service, prosperity of customers, staff productivity, employee satisfaction and community involvement. Goals: To ensure the company will generate sufficient profits to sustain its functionality and provide quality service for its customers. Ensure the company provides service in the hospitality industry that is tailored to meet customer needs while improving on service quality as a continuous process. To ensure services address customer needs with quality and quality improvements and be a regional and global leader in the hospitality industry. To be successful leader in the fields of interest including Pet-walking, baby sitting, housekeeping, event planning, running errands (pickup/dropoff of laundry, groceries, gifts, shopping), travel arrangements, food delivery, reservations (dinner, hotels, movies, concerts), sourcing buyers and sellers, transportation services, consulting, fast DIY solutions. Value propositions of the company will cause it to gain an upper hand on competitors due to a number of key issues. Among them is the cutting edge content. The content incorporated into the website will inspire customers to log into the website for more views. Content will lead customers to discover new and exciting opportunities, service that are provided by the company, specific content tailored to meet customer needs, and products tailored to meet customer needs. This will also be advantaged by the number of service providers and users that will be hosted on the website. Besides that, the company will benefit from the fee that is paid by companies that will be hosted on the website and those that use the site to conduct financial transactions (Hall & Hall, 1990). This will be in line with business objectives of the organization spelt in the organizational objective: To be the market leader and employer of choice in the hospitality sector; we plan to provide a sustainable, efficient, effective and profitable personal concierge service for the United Arab Emirates and its residents. The website will be designed to reflect unique viewer experience. This experience will span all users be they individual customers, or organizations wanting to be hosted on it. The technology incorporated in the system design will incorporate cutting edge technologies, such as 3D technologies, that will improve and add value to use experiences, provide the texture and color that is lacking in online shopping or market places. Users may personalize the website which will provide such functionalities that will enable interactive experiences. Specifically, users will experience a textual image dimension where a user typically types textual information describing a product or service and out pops the product image