The traditional market has changed drastically since the invention of the Internet. The Internet has connected the customers and companies throughout the world. The information and virtual communication make it possible to conduct business everywhere regardless of the time and location. This innovation resulted in the rapid globalization and facilitation of business relations. Nevertheless, virtual business can be a challenging task due to its quick development and continuous growth of new technologies. Dave Chaffey discusses the role of the correct e-business implementation and advanced Enterprise Application Integration for the successful performance of the organization. Discussion of the quote from Chaffey’s book (2015) Dave Chaffey’s quote is taken from his newest book “Digital Business and e-Commerce Management: Strategy, Implementation, and Practice”. In this book, the author provides a detailed information concerning the e-business in all possible environments. The author describes and analyzes the recent changes in the digital business. According to Chaffey (2015), any business can become a technological startup nowadays. In the quote, Chaffey writes about the fragmented approach that leads to the application silos. The isolation between functional units can be reduced with the help of the Enterprise Application Integration and e-Business implementation. Together with EAI, e-Business promotes the work of different departments and makes it possible to access necessary information from one place and with minimum waste of time. The relation between e-Business and B2B Dave Chaffey (2015) states that e-Business and B2B are connected tightly. Business-to-business relations cover all necessary factors of the particular commerce. Thus, electronic business comprises such processes as management, the collaboration with partners, organizational and technological activities (Papazoglou & Ribbers 2006). In fact, every company can choose a particular model of the electronic business, but all of them will resemble B2B relations to some extent. Primary four models are brokerage, web-advertising, diversified, and a virtual value chain. These models vary in the choice of the partnership, the channel of distribution, or revenue streams (Cherif & Grant 2013). Overcoming of the issues described by Chaffey Dave Chaffey dwells on the possible application silos in information systems. According to the author, such problems are results of the decentralized approach. Chaffey provides readers with exact examples to make the information comprehensible. Thus, he writes that a customer may call a B2B company to know the details of the order. However, he or she may be connected to the department that cannot give necessary details as far as it handles something else. Such treatment can result in negative feedback or the decrease of customer’s trust. Dave Chaffey goes into details and describes the way the decentralization may influence business at the strategic level as well. E-business together with Enterprise Application Integration help to overcome such issues. EAI combines all departments and systems and creates one functional unity. As a result, the customer who calls to the payment office even by mistake may be provided with inf