Introduction Tesla Motors is an American transnational corporation that specializes in producing electric vehicles, as well as battery products. It was founded in 2003 by a group of Silicon Valley engineers. The company was able to successfully overcome entry barriers in the car industry, while pioneering the production of electric cars (Stringham, Miller, and Clark 2015). Today, the vehicles are created in Fremont, California; in addition, more manufacturing facilities are being built in the US and the Netherlands (“About Tesla” n.d.). The company is also constructing a “gigafactory” at the moment, the aim of which is to produce a large number of lithium-ion cells that could be used to power cars (up to 500,000 vehicles yearly) and other devices (The Economist 2014). The company sells its vehicles mainly in the US. It recently went global; the first Tesla car was delivered to Europe in August 2013, whereas the first delivery to Asia was carried out in April 2014 (O’Hara 2015). The organization’s entry to the Asian market, where there are wealthy people who wish to purchase luxury vehicles that would be different from those of their peers, was initially successful. However, the company faces certain complications related, for example, to the “range anxiety” of its customers, that is, the fear that they will not be able to recharge their car if they travel too far (“Musk reboots Tesla’s China strategy” 2015). In Europe, the most successful entry was into Norway, which is known as an environmentally friendly nation, and also, as a matter of fact, where Tesla Motors was supported by the government, becoming the best-selling brand (O’Hara 2015). The enterprise also sells its cars in a number of other European countries. More details about the geography of Tesla’s international operations can be found on the map of the global network of Tesla Motors (see below). Map of Tesla Motors’ global network (“Tesla Motors Inc.” n.d.). Reasons for Going Global Fulfilling the Mission of the Company There are a number of reasons that prompted the Tesla Motors company to expand into the international market. First, it is worth mentioning that, according to the company’s website, the mission of the business is to manufacture and promote a product that would allow for a more sustainable use of the natural environment (Musk 2013). Environmental concerns are crucial when it comes to the transportation industry; some statistics show that the transportation sector is responsible for almost 70% of global oil consumption, as well as for approximately 57% of emissions of greenhouse gases that cause harm to the environment (Mangram 2012). Because environmental concerns are global, it is paramount to promote the use of electric vehicles all over the world, not only in the US. Therefore, fulfilling its mission is one of the reasons for Tesla Motors to expand internationally. Market Access Interests Furthermore, it should be highlighted that, according to Mangram (2012), the company experienced a large net loss as of the quarter ending in March 2011; the total revenues were listed as $49 million, whereas the net losses amounted to nearly $48.9 million. This means that it was critical for the business to expand into the international market, in order to increase the potential amount of sales and start making more profit. In addition, it is of the essence