Problem description In this study, the researcher tried to assess the significance of publicly accessible social networking sites. The utilization of social networking software is very simple compared to other technologies that existed initially. Questions are therefore raised whether these sites boost the productivity and potentiality of organizations. The usage of social networking software by experts is growing rapidly. Actually, in the past few years, social networking sites have become so important in different enterprises. Even though the usage of Facebook was initially limited to universities, it has opened up to commercial users. Numerous individuals who participated in this research/study were employees in a company using Facebook as a social networking site. A similar proportion of workers also utilized LinkedIn accounts. In the past years, the number of employees using LinkedIn has grown tremendously (4 times). This shows that, currently, the use of social networking at workplaces has become widespread, about complex designs that vary with software structure and networking age. This research, therefore, helps to clearly understand why there is the increased usage of social networking sites incorporates. Methodology Total random samples of 1000 individuals were taken for the study. However, only 430 participants responded. The survey involved demographic information such as age, sex, and their roles in the company. Also, behavior, as well as attitudes towards social networking software, was included. Participants of the survey were allowed to give free-text answers that described their opinions and experiences with social networking software. “Atlas.it” and open coding was utilized to aid in the analysis of answers for subjects. It is vital to note that semi-structured interviews were executed on nearly 30 respondents. The kind of responses received was used to choose 9 interview participants. This was to analyze how social networking software affects different ages, their roles, and levels in the organization regarding their approach, geographic positions. All interviews were carried out by both authors, particularly in an office. They were recorded willingly. Participants that were distant geographically were interviewed through the phone. All those who participated were requested to describe their experience in their professions and any other earlier experience in using social networking software. Also, they were asked their present usage, when, where, and how they began using it. Those who commonly used social networking software were asked how they speculate the evolution of social networking software. Records were typed after every interview. Audio recordings were also retrieved to verify information that was not fully clear. “Atlas. ti” software was used to “open-code” the data obtained from the interview. Different opinions collected from the participants were coded. Several themes emerged from both the free-text survey data as well as the interrogation data. Results Studies showed that most of the participants that were interviewed and worked abroad used other social network sites. However, most of the employees in this association are in the United States. All of those who responded to the sur