Introduction At the beginning of the 21 st century, primary healthcare programs directed at aboriginal populations have changed dramatically because of new policies and new treatment methods available for millions of aboriginal people. Still, primary healthcare in Australia needs effective technology and government planning to compete with other healthcare providers. Today, primary healthcare depends upon the goals and objectives of healthcare organizations and their strategic position in the market. The aim of the paper is to discuss and evaluate primary healthcare programs for aboriginals in Australia. Description of the program Drastic changes in government policies have caused additional turbulence in the marketplace in terms of aboriginals’ needs and their satisfaction. However, the unique concept of primary healthcare implies that the market functions almost perfectly and to the utmost satisfaction of consumers. “Indigenous PHC (particularly the community-controlled sector) in the NT has been leading the way in terms of measuring health outcomes and engaging in continuous quality improvement processes” (“Comprehensive PHC Reform” 2009). New treatment methods and new drugs allow many patients to avoid surgery and support wellness, if the healthcare clients are complaining more often than before about some specific aspects of the healthcare delivery, there appear to be a serious problem in the making. The change from illness-oriented primary healthcare model to wellness-oriented model has transformed the delivery process. The task of medical professionals is to prevent and predict illness and support wellness for diverse clients. In healthcare, communication strategies start to play a special role because they have to provide customers and right information about wellness proposed to target audience. Not only the healthcare administrators, medical staff, and stockholders but also the employers and the society as a whole are part of this far-reaching communication. Ideally, it is the same corporate entity that provides growth, innovation, and stability, in short, overall opportunity for the individuals and, therefore, for the aboriginal society as a whole (“Comprehensive PHC Reform” 2008). For aboriginal populations, the importance of the wellness message is that it should be clear and concise, understandable by a large target audience. For healthcare organizations, wellness promotional activities are extremely important, if the healthcare is not pursuing an effective overall communication policy, its losses will be more than just the cost of treatment (Couzos and Murray 2007). Essential features of the PHC delivery The key areas of the program include: “greater focus on prevention, health promotion and early intervention; life course approach to planning and service delivery, increased cultural security in service planning and delivery” (“Western Australian Aboriginal Primary Care Resource” 2007, p. 10). In many situations, opinions can be used to identify the problem more succinctly and determine remedial measures. The wellness model requires the special language of management and physician-patient interaction (Thiele 2009). Australian primary