Introduction Corporate social responsibility is a voluntary activity conducted by organizations in an attempt to achieve sustainability. A good corporate social responsibility program is consistent with the company’s activities and provides economic benefits in the form of improved brand reputation, enhanced productivity, and, by extension, profitability. However, not all companies that incorporate CSR activities are able to produce a consistent program. In addition, on some occasions, businesses deliberately devise misleading strategies in order to win the affection of stakeholders without committing to the goals stated in their CSR reports. The following paper aims at analyzing the CSR program of Nike, a publicly traded sportswear company, in order to determine the transparency and effectiveness of social and environmental responsibilities stated in their report. Nike, Inc. Nike is currently one of the most recognizable and successful brands in the world (O’Reilly, 2014). The company produces a wide variety of sports apparel, equipment, and sport-related merchandise. Nevertheless, it is most widely known for its footwear. Founded in 1964 as Blue Ribbon Sports, it gradually became the leader in sports footwear due to superior characteristics of their products and excellent marketing (O’Reilly, 2014). By the late seventies, the company’s status as a leader in the market was recognized by numerous professional athletes. As a result of the popularity of its goods, the company went with the initial public offering in 1980 and became the leader supplier of professional footwear starting from 1982 (O’Reilly, 2014). Throughout its existence, the company maintained a high level of innovation, constantly producing shoes that encompassed the latest technological achievements, made use of the hi-end materials, and excelled in an appeal to customers. In order to facilitate growth, Nike made several acquisitions of other footwear companies, the most notable of which is that of Converse, a brand responsible for the iconic Chuck Taylor All-Stars sneakers (O’Reilly, 2014). Currently, it is commonly believed that Nike remains a leader in the market of footwear, and while it is hard to establish the exact market share, some analysts suggest that the company is far ahead of its closest competitors, Adidas and Under Armor (Roberts & Kasudia, 2015). Criticism Starting from the early nineties, Nike became heavily involved in a major scandal concerning its overseas labor policies. By that time, the company became a massive multinational corporation and depended heavily on economies of scale in order to retain competitive advantage. The preferred business strategy made use of cheap labor force overseas, with investing heavily into extensive and well-developed marketing campaigns (Johnson, 2012). In 1992, largely in response to the article revealing inadequate working conditions in Nike’s Indonesian factories, a series of protests was organized at Barcelona Olympics, bringing the issue to the attention of the entire world. Starting from that point, Nike fell under close scrutiny by numerous activist groups and independent investigators. In order to repair its reputation, the company launched an encompassing corporate social responsibility program, which has been expanding since then. It should be noted that despite their best efforts, the success of their CSR program was uneven and o