Introduction The skills and knowledge of a person cannot serve empirically to lessen the miseries based on the very nature of things. As one deviates further from one state, his or her sense of pleasure reduces. Therefore, the concern on the scientific and psychological knowledge increases. Since psychology is so broad, it has several branches, which include forensic, cognitive, human factor, clinical, abnormal, behavioral, cross-cultural, health, comparative, development, educational, personality, positive, sports and social psychology. The concern of the paper is on the latter. Social psychological principles and data find applications in various ‘‘legal and civil rights issues, in mental health treatment, performance enhancement, self-help and ergonomics’’ (Bushway & Johnson, 2007, p. 151). In addition, social psychologists use such concepts in their detection of Internet-fraud, behavioral economics and evaluating the effects of a situation that includes an explanation of data, prediction of future events. Psychology concerns about people’s perception, response, personality, and their relationship with others. As a career, it involves the use of knowledge and skills acquired in solving the challenges facing an individual and group. Social psychology is a branch of psychology that explains the influences of social phenomena and the interaction of people in the society (Katherine & Turner, 2010, p. 460). Decision-making is a tremendously challenging aspect of human life. Whether it is morally right to make a decision with or without influence is subject to question. The purpose of the paper is to explain how social influences affect peoples’ attitude, feelings, thoughts, and their decision to behave in a certain manner. However, the fundamental principles and aspects of social persuasion play a significant role in influencing the actions and perceptions of an individual. Research Evaluation of social psychology and group behavior There are phenomena that can facilitate certain behaviors such as group influence, social loafing and facilitation, which can negative or a positive influence on an individual. Social psychologists take into account what each behavior involves and whether or not such behaviors need an intervention. A number of factors should be involved in judging the groupthink actions. Lack of self-esteem makes an individual remain independent. Such a person can easily succumb to the behavior of the group. Groupthink occurs in social networks like High schools. Theoretically, ‘‘it is easy to believe that a group can influence a person to continue with an action, even if it is not on their moral compass’’ (Frijters, 2000, p. 288). However, if the groupthink allows the destructive behavior a person to continue, then therapeutic interventions become inevitable. Technology is a sociological factor, which influences the formation of values and attitudes. For instance, people from low social classes watch television more than, those from higher socioeconomic status. The sociological research has shown that the ‘‘poorest and most vulnerable groups in society, such as children, the elderly, ethnic minorities, and women, are the heaviest users of television’’ (Frijters, 2000, p. 285). However, youths with low parental concern are also more susceptible to