Survey results In the survey, 8 customers took part in the survey. 5 of them were males (62.5 %) and 3 of them were females (37.5 %). The majority of respondents belonged to age category under 18-20 (25 %) and 21-29 (50 %). Fewer respondents belonged to older categories, which identified the interest in smart survival kit of various age categories. It also explains that younger target audiences are more in need of technological devices in case of emergency. While considering the question of availability of specific items that can be useful for survival, most of the participants focus on such important objects as eye wash solution (85.7 %), scissors (85.7 %), blankets (100 %), knife (85.7 %), AA and AA Batteries (85.7 %), and duct tape (85.7 %). The survey has also found out that the most of respondents did not have such important things for survival as portable food heater (14.3 %), matches (42.9 %), cordless charger for phones and devices (14.3 %), and antiseptic wipes (28.6 %). It has also been defined that the prioritized items for survival include candles, radio, phone, and presence of other people who can help to survive. With regard to the above-presented results, the responses to the fourth question are logical because half of the respondents were not ready for the emergencies whereas 5 of the participants considered it important to buy Home Survival Kit. As per cost consideration, the recipients almost unanimously insisted on price range between $ 50 and $ 150, which is quite adequate assessment. The survey also highlighted people who were ready to pay more for the survival kit, but the questionnaire did not reveal age and gender information about those respondents. The price considerations can be presented in the chart below: The last question was also considered by most of the respondents. While evaluating the importance of qualities and features that the Home Survival Kit should possess, the majority of participants focus on such components as extensive first aid kit, presence of light and heating, storage for water, and portability. Other components and conditions, such as packaging, communication supply and extras and accessories have turned out to be less significant. Statement of Needs The survey has defined the desired features and wants of the customers. The most significant criteria for consumers involve cost-effectiveness of the Home Survival Kit because the respondents agreed to pay approximately $ 50-150 for the product. However, there were participants that agreed to pay about $ 151-250 for the kit, but the age category has not been defined either. As per the priorities established in terms of the product features, the majority of the participants are likely to have portable, extensive first kit that would ensure them with light, heating, and water supply. In this respect, the product should be at a low or moderate price, practical, convenient, and portable. Need                       Essential or Desirable  Rating  Functional or Non Functional Moderate Price             6                               Non-Functional               Extensive Kit              10                              Functional                   Portable,                  8                               Functional                   Storage for Water          8