Executive summary In an effort to ensure that business plans of different organizations keep yielding the desired results and that the profits generated keep soaring high, there is need to look at the already existing plans and make the necessary reviews every now and then. In relation to this and the already set plan of Kudler Fine Foods stores, this particular paper seeks to update the plan with the interest of increasing the profit making capacity of the company. The first consideration that shall be made in relation with the target shall be the company’s background which shall set the benchmark on which to strategize and gain competitive advantage. This describes where the organization moves from and thus gives the bearing on its destination. The second consideration shall be the mission of the organization, its vision and the values governing it. When this is linked with the prevailing conditions of the environment of the business and the market situation, then a plan can be drawn that will enable the stores attain the set vision. In this paper there are also the steps involved in implementation of the strategic plan through a Gantt chart and the finances allocated. The risks associated with the implementation shall be analyzed giving the applicable solutions. Together with this, the risks are also analyzed in this paper so that there is a clear cut plan of managing them. Company background The founder is Kathy Kudler who was then the marketing Vice-president at a contractor company. It started in cooking of gourmet in La Jolla. The first operational store opened its doors in 1998 before a second one was started in Del Mar in the year 2000. At the moment, there are three stores the third one being at Encinitas (started operation in 2003). The products being offered at the stores are categorized into packaged foods, fresh products, condiments, meat and pastries and fresh bakery. With the various changes in technology, Kudler has been affected in terms of standing the market conditions and thus necessitating changes in the ways of operation with the view to set up a satisfied customer base. The challenge comes in with the balancing of the technological changes and the originality of the company. Originality here refers to the fact that Kudler Fine Foods has been known for quality and freshness of goods. Company mission, vision, and value statements The mission statement of the organization forms the basis on which the organization operates even to date. Just to paraphrase it, the mission mentions that the company (Kudler Fine Foods) targets to provide the finest in wines and foodstuffs along with all related foods. All of this is provided in an environment that is unrivalled courtesy of the experience of its staff and their selection which allows the customers to have a delightful shopping experience. The most notable thing about the mission statement, that is, that of Kudler is that it puts in mind first of all the conditions surrounding the customers and the experience of shopping with them. The mission statement links up with the vision of the company to build a sustainable and reliable way of steering the achievements of the company to a wholesome completion. The vision is to be a premiere store providing gourmet grocery operating purely on quality hence meeting customer’s needs with focus on those seeking for cheese, fine meat among other prod