A popular proverb says, you are what you eat, and this looks to be a brief essence of the main issues for contemporary nutrition studies. Having overcome the borders of physiology, this field of knowledge focuses on cultural, social, and gender dimensions, finding new answers and bearing the following questions to study. The nutrition of a single person has a strong cultural aspect, being influenced by traditions of a family circle and the whole nation. Not only does culture influence food and nutrition habits, but as well food influences the World culture rather strongly: During a relatively brief period of time, the fast-food industry has helped to transform not only the American diet, but also our landscape, economy, workforce, and popular culture. Fast food and its consequences have become inescapable, regardless of whether you eat it twice a day, try to avoid it, or have never taken a single bite (Schlosser 4). Social aspects of nutrition are also very wide. Social status and mode of life have a strong impact on the individual’s nutrition habits. As well, an individual’s shape, which is defined mostly by nutrition, implies several aspects, such as cultural, social, gender and others. The fashion for plump and slim shape has changed several times, which depended on life standards, culture, and traditions, prevailing aesthetic standards, and ideals. Particularly, in Victorian society, the issue of slenderness was in the limelight. In some cases, post-war periods were marked by the people’s desire to grow thicker, as it indicated prosperity. At the same time within some prosperous communities, slenderness is considered a status attribute, implying healthy food and doing sports. Today the World community prefers to struggle against plumpness, leaving it for the Renaissance paintings. Slenderness has become a cult translated from the movies, podiums, and mass media to the people’s everyday life. Nowadays anorexia has become an element of fashion as well. The neologism “rexy”, which combines anorexia and sexual appeal, illustrates the trend of the modern young people’s mode of life. Harmless and fascinating at first, the process of losing flesh becomes an addiction, gradually conquering the whole individual’s living space and will. The documentary “Thin” reveals the strength of anorexia’s psychological implication. Some patients after being hospitalized still believe in “Ana” and continue wearing red bracelets which are the symbol of anorexia. This reveals the unreadiness to be treated and begs the question of the staff’s competence and psychological contact with the patients. “Thin” illustrates several misunderstandings between patients and staff, which become especially sharp when a doctor says he understands how difficult is for the patient to fulfill certain elements of the therapy. Among the considered causes of anorexia are those genetic, neurobiological, nutrition, psychological, social, and environmental. On the basis of them, a three-axes (mind-body dualism, control, and gender power) model has been developed (Counihan 231). Today these explanations seem to be reasonable but insufficient. Thus, the most obvious challenge in the struggle against anorexia is to extract the basic mechanism for anorexia. Vadim Rotenberg, a founder of a search activity concept, considers feebleness the main cause for the anorexic people to challenge the abilities of their bodi