ShantanuT01/DACTYL-Pretraining huggingface dataset:
The paper is a case study of a couple which wants to promote their services to their target market through different channels. The case study will analyze the background of the couple, the services that they are offering, their target market, their marketing strategies, the problems that they are facing and recommendations on how to face the problems. The paper will basically study the case, find out the problem and give recommendations on how to deal with the problem. The case is talking about a couple, Robert and Beverly Tang who is former dancing champions and they want to use their talent to make money by starting dance lessons. Their target market is the population of ages above forty. These are mainly the boomers. Within the target market, they want to concentrate more on the women. They have invested a lot of money in starting up a dance class at the Ukrainian church and they need a further investment to promote their dance company called dancescape in the internet via three websites so that their dance lessons can be easily downloaded and they can easily interact with current and potential consumers of their services. The company also seeks advice from Lina KO who works with the national public relations, a company that carries out research on boomers and also Robert herjavec who owns a computer company. Their opinions are important in the success of the company. The problem that Dancescape Company is facing is the poor marketing strategies that they are using. Robert and Beverly want build three websites that will help in marketing their company even though they do not have the $1.4 million required to build the three websites successfully. Another problem is that they made a poor first impression to a potential investor in their business when Robert called Tim the investor Steve twice. This shows that they are not ready. Another problem that the company is facing is that they are using a lot of technology and internet to promote their services to a generation that is not so conversant with technology. Another problem that the couple is facing is that they are not using a revamp language that will appeal more to the boomers. The company has already released a dance tape which is already being sold and they are also holding dance lessons to the boomers in the Ukrainian church hall. They have already made their presentation to Tim Draper and this shows how serious they are about getting this website started for them so that the company can be marketed. They have also given a dance lesson to their potential investor Tim so that he can have a feel of the service that he wants to invest in. This shows that they are on the right track and they are making progress. The company
Case Study The primary purpose of doing research is to broaden our understanding about different issues that inform our understanding of specific topics. With this aim in mind, researchers have used different methodologies for achieving this goal. Among these methodologies is a case study. Case studies normally involve an in-depth analysis of different scientific phenomenon. However, case studies are not as common today as during the onset of the modern science period. Indeed, early researchers such as Austrian-born anthropologist Bronislaw Malinowski heavily relied on case study information to come up with their findings (Moses and Knutsen 2007). Since then, quantitative research methods have commanded a hegemonic position in modern-day research. However, recently, case study research has realized a new lease of life because researchers are slowly starting to embrace it again as an effort among researchers to align epistemology to ontology. Aside from its rejuvenation, there have been many views held by naturalists and constructivists regarding case studies but more importantly, these views highlight the advantages and disadvantages of the research methodology. Some of them are discussed below. Advantages In-depth Understanding One way that this paper highlights the advantages of case studies is comparing it with other methodological approaches. When case studies are analyzed viz-a-viz other methodologies, there is a clear consensus that it is superior to other research approaches because it is critical (for example, when analyzing individual perceptions or hegemonic discourses) (Moses and Knutsen 2007). The ‘critical’ nature of case studies hails from the fact that case studies invest heavily in in-depth interviews and discourse analyses (Della-Porta and Keating 2008, p. 227). Moreover, case studies tend to be more concerned with the pathways defining the cause and effect relationship between different mechanisms as opposed to assessing the strength of all the variables involved. Positivist methodologies also agree that case studies have a stronger insight into the depth of an analysis but this should be understood to mean the empirical completeness and natural wholeness of an analysis. Validity The validity of case studies is guaranteed through its internal mechanisms. For example, the construct of case studies contributes to the validity of its internal mechanisms through the use of a range of indicators for analyzing the theoretical intrigues of a research analysis. In retrospect, case studies have contributed immensely to the growth and development of theories (although Large-N studies determine the empirical scope of these theories with a lot of emphasis on causal factors as opposed to descriptive factors, like case studies do) (Della-Porta and Keating 2008). Disadvantages Lack of Generalization Since case studies are often dynamic in the number of participants, it is often difficult to generalize the findings if only a few subjects are used. For example, there are many case studies that have been done involving one participant or a
Description The ads A (Siple Life) depict different animals that tell their stories relevant to the situations that people can face (such giraffe that lost his way in a town). Lion, giraffe, and tigress are the metaphoric representations of people. The ad B (Prepaid Changing Face) shows different dancing animals, however, they do not tell any stories. Objectives of Commercials Analyzing the ads by “Optus”, we can say that the main “Optus” objectives are to maintain brand awareness and influence purchase intent To convey these messages, the ads are using the images of talking animals which tell their stories. Thus, the ads are aimed to attract the consumers’ attention to particular services (Optus 3G network, Optus Broadband), in particular to products advertised. Speaking about the fifth ad, it is a bit different as it is targeted at a broader audience and, as the message of the ad is different, the advertising strategies are also different. In this ad, the attention is not focused on a particular customer’s need but communicates that there are differences in services that will be beneficial for all people (different happy animals are used). ( I don’t understand can you make clear). Target Market The target market for both ads is people between 18 and 34 who might be interested in the services provided. As communication is a target market, the ads use animals that talk. In ads A, the services provided for particular human needs in communication (broadband for example). Ad B is focused on the improvement of the pre-pay system for customers of the company. Brand Positioning The brand positioning itself as a company that cares about the environment, thus, the subject of all five ads is a depiction of wild animals. The company claims that it works for the customers’ benefit and a “can do” company. The word associated with it is “Yes” and it is pronounced at the end of every ad, except the last one. Thus, the main message of the first four ads is to convince the audience to use services and “Yes” the one can benefit from them. They want their customers to think that they provide the best communication services and give their customers full control over their mobile phones. Evaluation of choice media The ad quite successfully chose the wild nature. In the ads, animals act in wild and urban locations which creates a humoristic effect. However, the content of the ads and the message are not relevant to the services provided. “Optus” can also use such media as newspapers, magazines, and billboards. Evaluation of message Benefits – value Both ads clearly show the benefits (internet broadband, the possibility of controlling one mobile phone and get quality ser
Abstract This memo attempts to highlight the issue of lack of humanistic perspective in accident reporting in the media. An article by Dragga and Voss has been discussed, and the recent case of ‘Hit & Run’ in Hartford has been taken into account as well. The problem of objectivity adopted by accident reporters and the decreasing moral fiber in the general public is discussed, and solutions are proposed for rectifying the identified problems. Summary of the Article It has been observed that the value of human life has decreased over the past few years. An article by Dragga and Voss provides insight into subject of loss of humanity and humanistic perspective in accident based reporting. The article points out how technical jargon and the accident itself is given more importance that the people who are injured or suffer fatalities as a result of the accident. The article by Dragga and Voss stated that NTSB accident reports tend to deprive the public from their identity due to the method in which the reporting is conducted and presented to the audience. This highlights the ethical problem of misrepresentation and distortion of facts and information which is equivalent to lying or not telling the truth to the public. Therefore the limited perspective of the objectivity and impartiality has to be changed into a more humanistic perspective. Main Problem(s) The problem that is being faced nowadays and is highlighted in the article by Dragga and Voss is the absence of humanity in public media. Moreover it has also been felt that the sensitivity of the people towards the plight of others in need is also diminishing resulting in an immoral and unethical society. To an extent the two problems are related, as it is argued that the objective attitude adopted by people in the media and the reporting of accidents tends to desensitize the audience which is in turn affects the moral statuette of the general public. The media does not have a humanistic perspective in terms of its reporting and the general public is also as a result becoming oblivious and insensitive to others around them who may need help and assistance. In the long run this problem can develop multiple facets as the younger generation of the population might become more oblivious to the need of the unfortunate, injured and underprivileged which will result in increasing the gap between the fortunate and the unfortunate people. Recommended Resolution(s) There are multiple ways through which the problems of objectivity and impartiality adopted by these reporting accidents as well as the decreasing moral duties and responsibilities of the general public can be tackled. The humanistic perspective can be increased in the reporting
The territory of the Byzantine Empire after Justinian I Justinian was an ambitious politician who pursued an aggressive policy of conquering new territories for the Empire. During his reign, the territory of the Byzantine Empire expanded significantly; however, after Justinian’s death, it began to lose the conquered territories very quickly. The first political steps of Justine II, who had little experience and mediocre talent for governing, were not convincing. As a result, the Empire went through a series of attacks: firstly, Justinian’s trophy of separate territories in Spain, Italy, and Africa was encroached on. In 567 Seville and Cordova (Spain) were attacked by Visigothic King Athanagild; soon the German troops entered Italy and occupied the greater part of Venetia’s and Liguire’s territory for 2 years. In 569 Byzantine Africa was also attacked by the Moorish king Garmul (Treadgold 221). In 571-572, Byzantine troops continued to concede the territories of Italy, Spain, and Africa. In the VIIth century, the Byzantine Empire lost Egypt, Northern Africa, Syria, Palestine, and Mesopotamia (Treadgold 222). The emperors after Justinian were not able to retain the territories of 565. This can be explained by a range of factors: firstly, Justine II “inherited” the Empire exhausted and ravaged by permanent wars; secondly, many mistaken steps were taken in external policy and warfare by the emperors after Justinian; finally, the Empire was attacked by a huge number of contenders from eve
It is quite obvious that a leader’s work involves quite a lot of stressful issues that one needs to tackle. To improve the overall state of business affairs, one has to make certain changes in the clockwork of his/her business world. As the driving force has come into motion, entrepreneurship will prosper. A manager is supposed to have coercive authority, for only the people influential enough can manage the business. However, the question of how this could be achieved remains open. With all the existing theories on managing employees, most of them are far too generalizing, while management in Australia requires a specific approach. As a manager, I would try to put the theory of successful leadership into practice. Keeping in mind the lessons obtained from the ideas of Dalglish, I would try to consider the psychology of an employee. It is extremely important to stand in the shoes of your opponent for a while, which is the most appropriate in the given situation. Understanding the reasons, needs, and wants of the employees, I would easier solve the problem of motivating them. Although it takes a considerable effort, this is the only way to maintain the relationship with the staff and not to call the entrepreneurship to a halt. Ethical leadership is a key idea in this case. As the most important and argumentative issues have been clarified, I would set clear targets for the workers to prevail. The more the staff understands the general idea of the foal, the better. Besides, I would necessarily set a tight schedule which will split the general target into several smaller ones. After each of the steps had been completed, I would hold small discussions within the group which will allow to set priorities for the next task and to grow more confidential in the work which the staff is doing. The significance of such a policy can be explained by the fact that people need encouragement in the professional sphere as well. On the other hand, being an employee demands certain responsibility and skills as well. In this case, corporate ethics also presupposes that I should act as friendly and amicably as possible. In case the situation in the working place does not satisfy me, I would not rush to change the working place. Instead, it would be far more reasonable to calm down and reflect on the issues of the staff relationships and the atmosphere in the working place. It is important to keep in mind that the only way to change the situation and the people around us to change yourself, which is exactly what I would do in this case. After considering the environment in the working place, I would try to change my attitude towards the work and my responsibilities. Taking the ideas of Dalglish as the guideline for my further attitude to work and the overall work concept, I would try to focus on the prospects which the business suggests to me and on my
When making a decision to become a professional nurse, every practitioner-to-be should realize the scope of the responsibility. Besides providing patients with high-quality care, nurses have to understand the constant need for improvement and value reconsideration in order to ensure professional competence in the future. Hence, the notion of professional accountability is considered to be one of the central aspects of nursing expertise. According to professionals, the concept of professional accountability in nursing stands for the process of having full responsibility for one’s actions both to oneself and others (Davis, 2017). Hence, it is important to define how professional accountability may be demonstrated in various aspects of nursing. First, such an idea of responsibility is crucial for the overall nursing process. For example, when observing the patient after the operation, it is necessary to follow the professional standards outlined in the general instructions. However, since every treatment pattern has some slight deviations from an accepted scenario, it is the nurse’s primary responsibility to take appropriate action and account for its implications for both the patient and medical practice in general. Another important aspect to consider in terms of professional accountability is clinical expertise that generally stands for the process of mastering the symbiosis of both theoretical and practical knowledge. In clinical expertise, nurses are to make sure they learn both practical and empirical skills in order to make rightful decisions. For instance, when treating patients with severe side conditions such as diabetes, nurses acknowledge professional responsibility only when combining their experience with the theoretical fundamentals of diabetes’ compatibility with other treatment patterns. Finally, when speaking of evidence-based practice, it is of paramount importance for the nurses to draw conclusions from their previous experience in order to ensure professionalism and competence in the future. For example, when accepting the responsibility for maltreatment, it is not the penalty that matters the most but the experience (Sherman & Cohn, 2019). By learning the potential outcomes, nurses account for becoming better professionals every day.
Figure 1. Parenting (“Parents,” n.d.). Parenting implies dealing with multiple issues, some of which require the assistance of experts. In case of a crisis, a parent must not hesitate to consult respective services that provide adequate and immediate support both to parents and to their children. Organizations addressing parenting issues and the problem of parent-child relationships can offer guidance in a variety of scenarios, including the identification of paternity, the search for the non-custodial parent, and many more. For residents of the New York City community, two major sources of information should be considered. Description Cap4Kids is an organization that provides an exceptionally broad variety of services linked to parenting. For instance, the benefits program that Cap4Kids offers creates ample opportunities for parents from disadvantaged neighborhoods to support their children and provide them with crucial resources, including not only educational options, but also the support of children’s basic needs, including food and clothing (“Parenting support,” n.d.). Given the dire outcomes t6hat the coronavirus pandemic has produced on the New York community in terms of its economic and financial situation, resources for supporting parents that have encountered economic difficulties are particularly useful and appreciated (“Parenting support,” n.d.). In turn, Cap4Kids provides the specified opportunities to parents, providing them with vital sources and offering a well-developed and perfectly functioning support system. In regard to education options, including early childhood education, Cap4Kids provides an extensive list of programs for children, which range from recreational to educational to a combination of the two. Thus, Cap4Kids creates premises for promoting literacy among children and assisting them in improving their academic records. For parents in New York neighborhoods affected by the pandemic financially, thus, depriving them of the resources needed to support their children’s education, the specified option introduces a vital step in improving the quality of their children’s lives. Overall, Cap4Kids has developed a wide range of resources and opportunities for children and their parents, thus, addressing the parenting issues that New York City community members are likely to experience presently. The chance to receive consultations regarding questions on the issue of COVID-19 and the related resources is a comparatively recent yet essential addition to the roster of services that Cap4Kids provides. Specifically, resources addressing the issue of food choices during the coronavirus, assistance with housing and employment, and support in childcare make Cap4Kids an instrumental organization in assisting families with parenting. Costs Since the organization in question positions itself as a non-profit
Introduction The United Arab Emirates (UAE) is currently experiencing a positive economic growth. The UAE has “an economic freedom score of 71.4” (Young, 2014, p. 8). This fact makes the UAE has become one of the freest markets in the globe. The region’s economy has been showing new improvements. The UAE region has been using powerful incentives in order to support its economic position. According to Young (2014, p. 19), “the UAE’s economy is the second largest in the Middle East”. The region’s GDP stands at 377 trillion US dollars. The region is currently diversifying its economy. However, the government obtains over 30 percent of its Gross Domestic Product (GDP) from oil. This essay examines the opportunities and challenges associated with the region’s economy. The Economic Environment of UAE The economic environment of a region will determine its performance. Many people will invest in every country with a positive economic environment. The economic indicators of the UAE are making the region admirable. Dubai is one of the monarchies forming the United Arab Emirates. Dubai has become the center of commerce and tourism (Young, 2014). The UAE also offers new incentives to ensure every person achieve his or her goals. For example, the UAE has formed many free trade zones. Such zones encourage many investors to support their business activities. These regions have “zero taxation thus supporting the goals of many entrepreneurs” (Hill, 2011, p. 12). The UAE offers subsidized services to its people. Many individuals are currently experiencing the best opportunities. The region also exports oil and gas. This economic activity has increased the government’s revenues. The UAE government uses such revenues to support small-scale businesses. The UAE produces “the best opportunities thus making the region attractive to both local and foreign investors” (Young, 2014, p. 65). This situation explains why many investors are doing business in the UAE. The legal aspects of the UAE continue to support its economy. For instance, the region is not corrupt (Jones, 2005). The monarchies promote the best judicial practices. The political leadership of the region discourages many business malpractices. This practice is currently promoting the economy of the region. There is “no income tax in the UAE” (Young, 2014, p. 48). This economic situation makes it easier for many individuals to achieve their potentials. The region uses most of its revenues to promote the best economic activities. The UAE has streamlined most of its business policies. For example, many people can start their businesses within ten days. The process is also “efficient and less costly” (Young, 2014, p. 65). The government supports the best employment regulations. The practice has made it easier for many investors to achieve their goals. Many individuals have managed to launch their businesses within the shortest time possible. Employment laws and regulations are also flexible in the UAE. The presence of open markets makes the UAE admirable to many investors. The