ShantanuT01/DACTYL-Pretraining huggingface dataset:
The proposed review aims at studying the current market situation, establishing the opportunities and the behavioural patterns of the target group, and preparing for an effective online marketing strategy for Zankyou’s Dutch website. To achieve this purpose, thirteen scholarly articles from peer-reviewed journals have been analyzed. All sources are related to digital marketing and branding with social media. The literature review shall assist in further defining the focus of the research and setting up a relevant hypothesis. The reviewed research papers focus on branding, its interrelation with social media marketing and communities, and the creation of value and trust with the help of efficient marketing strategies. However, each article has a specific subject of studying the phenomenon of branding, and the authors choose different methods of investigation. Online Marketing and Online Branding Erdem, Keller, Kuksov, and Pieters (2016) remark that the emerging social media present a challenge to the ways of conceptualization and management of brands. Thus, the authors dedicate their article to understanding branding in a digitally qualified environment. Erdem et al. (2016) provide research on the articles dedicated to the most current branding issues. They divide the contributions of the modern studies of branding into such types: online client surveys and client preferences, cooperation between brand and social media, active presence in brand society, social media in critical situations, authorized cause marketing and its reverse activities, and value creation in branding (Erdem et al., 2016). Davis, Piven, and Breazeale (2014) agree with Erdem et al.’s (2016) opinion about social media being a challenge to conceptualization. Moreover, Davis et al. (2014) propose a Five Sources Model which explains the basic drivers of satisfying online branding demands. The model incorporates the following components: social, emotional, relational, functional, and self-oriented (David et al., 2014). On the contrary to Erdem et al. (2016), Gao and Feng (2016) argue that the process of online branding can be enhanced via social media. These authors investigate the impact of various social media on branding strategies. As a result of the analysis, Gao and Feng (2016) identify five implications of social media gratifications: self-expression, search for information, so
The government of the United States of America (US) created the Foreign Trade Zone (FTZ) to ease customs procedures for companies within US that continually engage in trading activities beyond the US boundary. This analytical treatise reviews the current revision of the FTZ by the Foreign Trade Zones Board and its legal implications. The Foreign Trade Zones Board reviewed several regulations governing the FTZ activities. Unlike the previous regulations, the reviewed regulation of 2012 dictates that an applicant of the FTZ tariffs must specify business activities within the FTZ (Murray, 2012). For instance, production is now separated from processing and manufacturing through the amended 15 CFR 400. Thus, there should be a special authorization note for any production activity within the FTZ. When requesting for a permit for production, the revised standards in the amendment 15CFR 400 (37) demands that the contender must provide a clear list of the groups of the finished product and its components in line with the production authorization document (Fennell, 2012). Besides, the list must indicate compliance to trade proceeding regulations such as anti counterfeiting and anti-dumping bills. In addition, under the new regulations, the Foreign Trade Zone Board is mandated with the role of providing adequate and comprehensive information within its domain. This information includes components, raw materials, and products that are authorized within the FTZ as indicated in the amendment 15CFR 400.14 (C) of 2012 (Fennell, 2012). Under the new regulations, any zone grantee is empowered to gain full control however as a public utility party. The rates charged by the government for allocation of space within the zone have been revised to be fair and reasonable within the market rates. Moreover, the grantees are expected by the law to treat applicants fairly and equally when allocating space and rates. These regulations are aimed at making the US FTZ competitive. Among the immediate benefits expected following these changes include improved methodology of duty exception and deferral, especially for the manufacturing and processing applicants. For instance, the amendment 15CFR 400.14 (C) of 2012 empowers the applicants or businesses within the FTZ enjoy the benefits of inverted tariff since most of business activities within this zone have relatively low rates of duty (Fennell, 2012). Following successful implementation of the proposed changes, companies within the FTZ that import raw material will have the opportunity to afford a fair playing ground with finished goods manufactured in countries such as China. Since the imported material are subjected to several compliance and customs formality obligations, the proposed changes within the FTZ regulation will ensure complete control of illegal business activities and improve in customer trust on products (Neville, 2011). Since the proposed ch
Introduction It is important to note that the modern world is becoming more and more globalized, and issues of equality and diversity are highly relevant. This change is not unnoticed by organizations and businesses, which is especially true in regard to advertising and marketing. The rise of technological advancements and digital media made consumers highly exposed to an array of marketing measures, which made the modern average customer more resistant and dismissive of such efforts. Therefore, companies are beginning to advertise themselves and their products through more persuasive tactics, which are centered around addressing key social issues. The given analysis will focus on one of such examples, which is an ad #LikeaGirl by Always, a part of Proctor & Gamble or P&G. The company raises awareness of the problem of gender inequality by implicitly linking the message to the products, where a society labels girls are labeled as “weak,” but the company and all women make a stand during such a sensitive developmental stage. Campaign Overview The ad #LikeaGirl by Always addresses the issue of gender inequality and how various members of society perceive young girls as weak and incapable. The core problem lies in the notion that both men and women of a wide range of ages understand the term “like a girl” as a description of doing something in the most ineffective and non-resultative way. Gender inequality can be manifested in many forms, but it deeply damages the youngest members of a society since such discouragement and subjugation of a particular gender is normalized, and these individuals grow up believing that they are weak and inferior to males. The term evidently leaves a long-lasting and even permanent impression of the notion that girls do not equal to men, which manifests itself in low self-confidence and self-esteem. Contents The ad itself can be divided into three distinct sections, where, in the first one, adult men, young boys, and adult women are asked to demonstrate various physical activities “like a girl,” which they do in a stereotypical and damaging way. It is evident that their demonstrations are not reflective of reality, which shows that gender inequality is pervasive and subliminal as well as external and internal because even women themselves perform these activities in a hurtful manner. The second part of the ad revolves around asking young girls themselves to perform these activities “like a girl,” which they do in a way that does not match the perceptions or expectations of individuals from the first section (Always, 2014). The third segment primarily focuses on interviewing all of the participants on the issue of gender inequality, where young girls confess that the depiction and the term are hurtful and damaging, and women admit that there is no benefit in adhering to this stereotypical thinking. Message The
For us, the Universe we live in is absolute and unlimited. We think it existed, exists and will always exist, although something inside us has never ceased to claim that everything has a beginning. There are a lot of the Universe origin theories, and the most famous one is probably the Big Bang Theory, according to which there was a great explosion of dense matter and energy 13 billion years ago, which resulted in what we nowadays call the Universe. Many scientists also believe that the Big Bang was just a cycle in an endless series of matter explosions, which has neither a beginning nor an end. Points of view differ, and the dispute lasts for centuries because of the attempts to understand and organize the stardate back to ancient times. Over time the Universe was divided into galaxies, which nowadays are numbered in millions. More and more of them are being opened, so even the scientists cannot tell the exact number of the existing ones, although they managed to classify them into three main types: Spiral, Elliptical and Irregular. But whatever the type of Galaxy is, each one is composed of numerous stars, planets, asteroids, meteoroids intergalactic gas and black matter. The Galaxy we have the pleasure to live in is called The Milky Way and refers to a type of spiral galaxy. It has a form of a flat disc with a large bulge in the middle. The Earth used to be considered the centre of our Galaxy for a very long time. After this the scientists made a mistaken assumption, stating that the centre of the Milky Way Galaxy was the Sun. In fact, the “heart” of the Galaxy located in its middle is a supermassive black hole, which is overwhelming in its size being three million times larger than the Sun. These data have recently been obtained as a result of a constant 15-year long space study by scientists of the Galactic Centre and its ESO telescopes at the La Silla Paranal Observatory. The black hole situat
Neil Postman’s book Amusing Ourselves to Death is an important book that explores the effects of mass media on modern culture. This paper is aimed at summarizing the first two chapters of this book, namely The Medium is the Metaphor and Media as Epistemology. Overall, in these section of his work, the author argues that the growing importance of television influence the content of modern of culture and change the way in which people acquire knowledge about themselves and the world. In particular, the trend which has been identified by the author can result in the situation when individuals will not be able to analyze information from a critical standpoint. This is the main argument that can be put forward. In the first chapter The Medium is the Metaphor, Neil Postman speaks about the declining importance of printed media on the public opinion and the rise of television as the main medium that shapes attitudes, values, opinions, and behavioral norms of individuals and groups. The most important argument made by the writer is that this shift changes the content of culture in part because printed media and television can present information in different ways. This is one of the reasons why the content of culture is “most suitable to television” (Postman 8). The main effect of this change is that people can change the way in which they think. For instance, they can be accustomed to more simplified presentation of information which does not require significant mental effort. These are the main issues that Neil Postman explores in the first chapter of the book. In turn, the second chapter Media as Epistemology the author argues that mass media shape the way in which individuals acquire knowledge and assess the information. In the author’s opinion, the printed media prompted people to do a more rigorous evaluation of the information. Moreover, the author had to present a coherent and logical discourse in order to justify his/her arguments. In contrast, this discourse cannot always be found in the messages offered by the television. It should be kept in mind that the television can make a person less critical in his/her assessment of data. Apart from that, Neil Postman refers to the famous argument according to which “seeing is believing” (Postman 24). This means that people are often uncritical in the assessment of evidence. Therefore, many individuals can come to the belief that the information offered by television is the most reliable one. Certainly, some of the claims that the writer makes can be questioned. In particular, one should not suppose that the rise of television inevitably marginalizes printed media. Such an assumption seems to be too exaggerated. In the f
Introduction The importance of attracting and retaining employees in the hospitality industry is being recognized by many market players. Seeking solutions at corporate level is no longer valued and companies perceive this as a feature of traditional techniques of managing human resources. Within the area of human resource, the international integration is being accomplished through mechanisms that increase the competitive advantages of organizations. The high competition in the hospitality industry has a dire need for effective and high quality human resource management. Creating a competitive advantage is a factor that has to be considered in human resource management strategies. Therefore, the purpose of this paper is to investigate the relationship between several variables identified in literature and employee motivation in Radisson Hotel. It is to this response that this study aims to review the literature and suggest the ways in which Radisson Hotel can respond to employee motivation and also recommend on the best strategies to increase its competitive advantages. Literature review Motivation is something that is inherently held by people that steers them to action. It varies in different individuals. It can also be regarded as the willingness to take action at a particular degree of effort. It appears in literature out of life goals, values and intentions. As motivation comes from leaders, there is need to direct and cultivate the enticement that the workers already have (Ziegler et al 2010). Individuals who appear to be much interested in motivation researches are leaders in their effort to provide directions into why employees perform tasks as they do and eventually provide themselves with techniques to enhance work productivity. Motivation plays an important role in performance. This relationship was recently explored by Nawab, Bhatti and Shafi (2011) through a qualitative method to analyse deeply two important terms used in HRM: pay roll and organizational reward system. Their conclusion was that different motivation factors can be used by an organization to enhance performance and efficiency of employees. These findings confirm an earlier suggestion by Bruce and Pepitone (1998) who proposed that motivation led to greater work performance. This is true because a motivated individual pursues goals with greater vigor and focus. He/she has a better chance of attaining the set objective. There are many theories concerning motivation some of which are “needs-based” (Griffin & Moorhead, 2009). In this theory, Maslow identifies five levels ranging from self actualization needs to physical needs. He contended that in his pecking order, a met need is no longer a source of motivation (Chopra, 2002). The determination as to what level Maslow’s pecking order holds sway in the motivation of these employees will provide interesting findings. Moreover, the role of intrinsic mot
Abstract Every business organization wants to emerge successfully. However, the existence of disagreements and misunderstandings can affect the performance of many business firms. This essay explores the issues affecting one of Penwick’s subsidiaries in El Pais. The paper discusses how the firm can deal with its challenges. Introduction Penwick Home Appliances is a leading producer of many products such as microwaves, kitchen stoves, and refrigerators. The firm’s manufacturing subsidiary in El Pais is currently facing several issues. The subsidiary currently uses a powerful strategy to remain competitive. Maquinas para el Hogar Penwick has been making high profits in El Pais. The firm has managed to deal with competition in the country. The firm produces a wide range of products. This product mix has continued to support the company’s goals. It is also the leading marketer of different household appliances. The organization is also expected to embrace the use of synchronous manufacturing. This paper describes the major issues af
The film depicts the struggle the black community faces to change the status quo through film. Tommy is an incredible playwrite with ‘Just us’ being pitched by his childhood friend George. After its test pilot is approved they celebrate their creativity by depicting the characters as positive, warm and humane something which doesn’t play out well with the directors. With the falling ratings the pressure is piling on Tommy to change the script to the ordinarily predictable African American stereotype. Even after their demeaning efforts, the show is cut off leaving George and Tommy where they were hinged on a retrogressive system. They face the forces of negativity in their work and fuel it by believing they had failed in their quest for equality. Discrimination is rife in their society since even the audience loses belief in the show by not tuning in causing the ratings to drop. The film gives us a flashback of when Tommy and George were young and they used to watch ‘roots’ a show which focuses on how a young African warrior is stolen from Africa and sold as a slave is able to create a family which generations later is able to be free from slavery. It tries to outline the importance of freedom and people charting their own paths in life by breaking the monotonous cycle . The story pans out in today’s society where a clique doesn’t allow for dynamic shifts in the mindsets of people to be expressed through the media. The portraying of black people as criminals doesn’t serve the purpose the show was meant to undertake since it short-changes the viewers and the writers as well. George and Tommy also take up an important role in the film as the main actors through their interactions to see the show through. Though they are faced with a myriad of challenges they managed to end up as people who added value to society through their show. They also had challenges of balancing their professional and private lives. Personal values also play a part in the film through Tommy being prone to manipulation by the network executive to appease their thirst to retain the status quo. It hasn’t been easy for black entertainers to leave their mark in television with some of them getting either demeaning or ‘lesser roles’. The most common catch phrases that have been used by black characters were either given to us by the white man during the slavery days and are now used by black people while referring to each other. This in turn begs the question does it really matter to us that we insult each other and how does it help us? Some may argue that it helps in lessening the stigma against us with others not paying attention to the words which faded after the independence of all Americans. To white characters it gives them an edge over black Americans since the
Introduction Brand development and promotion are two activities which are very significant an organization. Powerful brands take time to develop and are an advantage to an organization. One of the factors which are required in the development of brands is the media. Media plays a very significant role in brand development. This research paper will highlight the influence that media has on brand development and promotion. In order to show how powerful the media is in terms of media development some background information is discussed. Background Information Sales promotion is almost impossible without the use of media. By simply connecting the market and the products, the media has a largest influence on the development of brands. It is worth noting that the world is continually being globalized making it smaller. The fact that media is an intimate part of everybody is an indication that it is the best way to reach people. Take a literal example of a political gathering in a region with about five thousand attendees. Through the use of media more that those who physical attended such a meeting will get the message. With the advancement in technology it is no doubt that the best way to reach people is through the consumers. The sections below will show the potential of the media and later show how this influence is used in brand development and promotion. Adopted from Inside Facebook (Eldon 2011) The Media Potential As mentioned above, media has a huge potential. The social media revolution possesses one of the greatest potential in brand development. It has been shown that the generation y have a huge appetite for spending. From statistics it more than half the world population belongs to the y generation. It is shown that the more than 90 percent of the youths around the world are members of some social network. It has been shown that the social media has a huge attraction power: the years that the following media took to reach 50 million users are indicated as follows “Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)” (Creative 1). As a matter of fact the media enhances communications more than face to face communication even in situations not expected: “2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction” (Creative 1). Some of these social media are used by all the age groups, “The fastest growing segment on Facebook is 55-65 year-old females” (Creative 1). It is worth noting that the social media make it possible for million fans to easily reach their favourite celebrities: “Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama” (Creative 1). Figure 1 . Web. In figure 1 above the average rate of penetration if the internet penetration is 28.7 percent; this is a huge percentage taking into consideration how quickly the int