Abstract The following research paper is devoted to the investigation of the factors that predestined the success of the UAE as of the most demanded tourist destination for the last ten years. The paper dwells on the research method and, providing insight on a special questionnaire for tourists, explains the results of the experiment. The explanation complies with the research objectives and is fully supported by the facts that make up the base for the so-called “tourist patterns”. The findings of the research are then analyzed and discussed, parallels to the literature review are drawn to show the connection of the research objectives and questions to the examined material, and the conclusions are made. There is also a short-term solution designed to help the UAE’s hotels, and the author also gives out several recommendations concerning the ways of how to enhance the current situation in the tourism sector in the UAE. Introduction In the present time, the UAE is known to be called the top Arab country. It has got its status due to such characteristics as outstanding tourism business planning and economic generosity. Even the usual leaders in terms of the most popular tourist destinations, such as Cyprus and Greece, were left behind this time. The current tourism industry income in the UAE is as high as 5%. The contemporary tourism business growth in the United Arab Emirates is caused by different factors. All of the emirates embraced the strategy of providing the best quality service to their tourists, and exactly that helped the UAE earn their respect. It is evident that the UAE’s tourism business “snowball” is going to roll continuously. In the present day, the UAE proudly resides on top of the charts featuring the best tourist destinations. All of that became possible with the help of the UAE’s government and its tourism business policies. This relatively young country has great potential, which has already placed it among the most popular destinations for tourists from all over the world. Method For this research, the participants are directly (or indirectly) related to the tourism business, so the results of the research are not based on assumptions but the statistically proven facts. This is why a sample of the tourists who have visited the Emirates is involved in this study. The research method is based on 20 random tourists from each of the three most popular emirates (Dubai, Abu Dhabi, Sharjah) who shared their critical opinion on what they did/ did not like, and what can be done to improve the current state of each of the emirates’ tourism business. To obtain the data accurately and with a level of correctness close to the extreme, an open questionnaire has been developed (Appendix A). It used questions with multiple responses having them cover all the probable answer possibilities. Twenty tourists were asked to answer the questions the day before they were leaving the hotel they were staying in for the vacation. The tourists were given clear instructions and a reasonable (~30 minutes as a maximum) amount of time to fill in the questionnaire in a hasteless manner. The questionnaire was the same for all three emirates. The method us