According to Slack and Lewis (2002), operation strategy involves actions taken by the management that determine the long term position of either service or manufacturing operations and their significance to the overall strategy. Each industry has its own operation strategies that are implemented differently. A closer look into Going Inc.’s Service and Manufacturing Divisions, it is evident they have different objectives and operate in distinct conditions. Going Inc.’s Service division mission statement is “Become the most successful provider of air travel solutions for the business traveler”. Although Going’s Inc.’s airline service business has experienced a downturn in its operations for the past twenty months in comparison with the whole industry averages; consultants view this to be as a result of decrease in on-time delivery, luggage handling and whole customer service. So Going Inc. operations strategy is aimed to address these three areas of short term fixes although other measures too needs to be considered. With the current economic hard times, business travelers are seeking cheaper air travel means so Going Inc.’s competitive strategy still remains a major issue for the firm’s executives (Career Education Corporation, 2005b). Going Inc.’s Manufacturing Division mission statement is “Become the premier private airplane provider”. The Manufacturing Division produces and sells small privately owned airplanes and has been carrying on its business successful since its inception three years ago. Although comparing with industry competitor, Bezna, Going Inc. is still lagging behind. Initially, Going’s strategy was to build elegant and expensive small airplanes targeting a small demand, but it has turned out that the demand is too high than expected for its product. Going Inc. is faced by the problem of shortsightedness in demand of its planes, capacity and process upgradation (Career Education Corporation, 2005a). By the fact that the service division and manufacturing divisions are operating in different industries or sectors, it holds that the operations strategies taken by either the division are bound to be very different. The two divisions operate in different market conditions in terms of nature of business, competition forces, target markets and other areas, and are faced by quite different challenges. The divisions have different niches and objectives to achieve within its own timeline. The Service Division is focusing to increase demand of its products and increase its clientele base while Manufacturing Division main challenge is to satisfy the great demand for its products thus focuses on increasing its production capacity, and to improve its processes. The Service Division operating strategy is more of marketing while the Manufacturing Division operating strategy is more on product development and differentiation. The Service Division has to engage in numerous promotion campaigns of its products and packages to potential customers, it has to create product awareness for its clients to know what it offers and the benefits accruing to its products. The Manufacturing Division’s marketing strategy is to fly a branded name of an airplane. Unli