Introduction The following case is devoted to the idea of Andre Glardon to organize his own business. He is the regional sales director whose main aim is to supply customers with diagnostic medical equipment. Moreover, his salary depends on the number of devices he managed to sell. Being disappointed by some failure, he comes to a bright idea. He wants to organize his own diagnostic center where he and his partners will be able to place all the equipment which Andre sells and provide diagnostic services for people. Description of the case also suggests the outline of the current state of affairs in Germany, as Andre and his friends have chosen this country as their destination point. There is a description of the state of medicine and diagnostic in Germany. Moreover, the case provides an explanation of the main principles of the work of the MRI machine and restrictions connected with its use. Existing peculiarities of the German market of MRI machines are shown and taken into account. Andre, Matthias, and Nicolas Weber as the main IT engineer now have a clear idea of a new project and the only problem is to create a business plan and determine the terms of realization of their project. Main body The first obvious solution to this problem is quite traditional. First of all, a business plan should be created. Partners should determine all steps which they should make in order to open their own business. The problem connected with a start-up budget should be solved. The diagnostic business is a very beneficial sphere, however, MRI machines cost a lot that is why a huge sum of money should be found. Some credit aid could be needed and that is why it is important to persuade certain people to invest in this business as it promises to be very successful and profitable. Moreover, certain terms of strategic development must also be determined. It is possible to announce further development of the company within the 5-year term and its spread to Western Europe where the demand for these machines also exists. Having made all these steps, Andre and his friends will be able to create a huge and beneficial enterprise with a great number of employees and good conditions of work. However, the partners will not be independent owners of the company. Persons and companies which invest their money will be the stakeholders with the same rights. All decisions will be accepted taking into account the desires of the stakeholders. However, there is another variant which seems to be riskier, though, it can also have some advantages. Andre and his friends can ignore traditional patterns that exist in modern society and peculiar to business nowadays. They can take the risk and open their own small enterprise somewhere in Germany, trying to realize their plan. Having combined their efforts, they will be able to manage this company and be the owners of it. However, this company will not be so big and beneficial if to compare it with the previous variant. Conclusion Having analyzed both these variants, it is possible to say that the last one seems to be more idealistic and pleasant for people who created their own model and want to realize it. However, the first variant is more probable within the framework of modern business relations. Nevertheless,