Introduction The National Restaurant Association is an organization established in 1919 and brings together 380,000 businesses in the restaurant business, their suppliers and non-profit organizations related to this industry. This association has a website that provides its members and the general public with information on issues affecting the industry (The National Restaurant Association, 2010). This report will evaluate the resources found in this website that can assist the restaurant operators to green their operations, what they need to know about green operations in this website and the environmental effects of those operators that refuse to green their operations. Resources to help operators switch to green solutions In this website there is enough information to help a restaurant operator to switch o green solutions. Once an operator decides to go green, the website first gives him/her a checklist which can be downloaded as a brochure on the simple daily tasks that he/she can implement in order to conserve energy and water thereby saving utility costs. This checklist contains first a portfolio manager linkage where an operator can be able to lay down and calculate their energy reduction targets after signing up. It also gives a list of the appliances to turn off when not in use and a reminder to turn off lights when not in use, simple measures to take or conserve water and procedure to develop a maintenance schedule that ensure conserving water and energy and finally how to involve employees in these efforts. The website also gives a linkage on resources available for operators greening their operations from both their state governments and federal government. Organizations offering resources and support in promoting sustainability in this industry are also listed and their linkages given so that operators can access them. These are divided into those in sustainable construction, energy efficiency, food and beverage, power and waste and recycling. The operators in green operations will find these resources very useful as it becomes easier to access help and information whenever they need them. The website also posts news and events that have happened or are about to happen in the industry that have a bearing in conservation. It also brings information on new conservation innovations in procedures, appliances or materials and how they are used, where to find them and who have them. Forums on information sharing, conferences, trade shows and expos on issues related to the industry are also put in the calendar on this website. The green operators also sign up for the competition on the Restaurant Neighbor Award run by the National Restaurant Association and American Express in this website. This is a prize given annually to restaurateurs who have put into practice outstanding community projects. The winners take home $20,000 (The National Restaurant Association, 2010). Background information In the Restaurant association website there is not enough information to convince new operators to green their operations. For businesses, profit margins are very important and therefore in order to convince one to make initial costs to implementing sustainable practices and infrastructure they must be