Introduction Learning materials play a significant role in teaching an English programme. English teachers often use a wide range of instruments to facilitate teaching and learning processes (Wright 2010). The advent of the World Wide Web has transformed the manner in which teachers design learning and instructional materials. In essence, the internet has provided an elemental opportunity to support computer-mediated instruction (Nizonkiza 2011; Tomlinson 2008). According to Weston (2009), web-based applications provide different forms of educational technologies that enhance learning experiences. The primary benefit of these tools is that they support the development of a collaborative learning environment (Wright 2010). The purpose of this rationale is to provide a basis that support development of computer-based TEFL materials. The teacher designed the learning materials for Kuwait University students in a general English class. The objective of developing these learning tools was to enhance learners’ performance in business courses. This analysis will demonstrate how educational theories, literature, and reasoning influenced creation of the materials. The rationale will review literature and educational models that support incorporation of Computer-Assisted Language Learning (CALL) studies strategies in a conventional classroom. The Learning Context Type of Lesson: General English Level: University (Year 1) Language Skill: Listening and Reading Time: 1 hr 30 min per day Class Profile The instructor developed learning materials for a group of 30 male and female students at Kuwait University. The materials will facilitate general English instruction for the first-year students in a blended classroom. The general English lessons will run for eight consecutive weeks from Monday to Friday. Each week will account for six and a half hours and the students will complete two assignments per week. The aim of this course is to assist the students to improve their listening, reading and writing skills in English. This goal is essential because some of their core courses are taught in English. These skills will help them to improve their overall performance and educational objectives. The Assessment of Needs The students have enrolled in international business courses at the university. The English language is the mode of instruction for most of the core courses. As such, the Department of Business Administration has introduced an English Immersion Programme to support the students who speak English as a second language. The university offers mandatory English classes for 30 to 45 minutes daily. Despite these efforts, these students lack self-efficacy and competencies in spoken and written English respectively. The primary concern is that the students do not receive any linguistic support apart from the 30-45 minutes remedial sessions. The degree programme mandates the students to read multiple books, journals and case studies. The main problem is that the students have limited scanning and skimming skills to comprehend this information. The listening materials will help enhance students’ vocabulary. They will also be in a better position to know how vari