ShantanuT01/DACTYL-Pretraining huggingface dataset:
Summary Apple Inc. is one of the telecommunication firms specializing in the production of high technological electronic products, computer hardware, and software. The company products include personal computers, media devices, mobile communication, and portable-digital music players. Within the mobile communications category, the company has launched into the market variety of iphone and other android Smartphones that has significantly hit the world Smartphones market. Currently, the Smartphone market share is valued at approximately five billion dollars with Apple products claiming 1.6 billion dollars, second after the Samsung products. The Smartphones market is expected to grow in the next five years, approximately an increase of 0.55% annually. Apple market share is robust with expected growth of 1.67% annually. Apple Inc. brands are highly welcomed by majority of young generation particularly those between the ages of 16-40 years. The company has adopted social media marketing as the major strategy to reach the target market. However, the market is highly competitive with similar products being introduced into the market by the competitors. Marketing objectives Apple Inc. will focus the delivery of Smartphones to the small businesses as the major market segment. The high-end small businesses that value services, support and knowledge are clearly differentiated in the market segmented. Within the market segment, the objectives of the marketing mix includes   * To ensure sales increase by 40%   * To ensure increase in the sales margin by more than 20%   * To ensure increase in the total Smartphones by 55% The marketing mix strategies particularly the price and distribution differentiations are aimed at attaining the set objectives. However, the major aim of the company is to increase its market share and the products brand awareness. Social media provides an avenue through which the company can achieve its major objectives (Dobele et al., 2005). Apples Smartphones positioning The company will be using various marketing mix strategies to ensure that the new Smartphones are positioned in the market. Included in the market skimming strategies are product and pricing strategies, placing strategies, and promotional strategies (Mangold & Faulds, 2009). The marketing mix strategies will majorly be implemented through the application of social media platforms. Marketing mix The product strategies There are varieties of Smartphones that the company has introduced into the market. The innovative capabilities of the firm have enabled the development and manufacture of new Smartphones, offering varied choices for customers. Moreover, the company Smartphones’ auxiliary functions have been improved to suit the customer needs and bring convenience, a mixture of value and quality. Intense competition in the industry requires that the company enhance the product differentiation through design, timeliness, affordability, form, conformance quality, durability and style. Most importantly, the company has succeeded in becoming pacesetter in the provision of Smartphones in terms of both application and desi
The Environment The environment is the combination of all living and non-living components on the earth and on the universe as a whole (Johnson, Ambros, Bassett, Bowen, Crummey, & Isaacson, 1997). All these components interact in what is referred to as the natural environment. The environment may be said to be natural or built. The natural environment is one that has minimal or no human influence (Odum, 2000). On the other hand, the built environment is one that has greatly been influenced by man’s activities. The environment consists of ecological units that occur naturally. These include living components such as microorganisms and vegetation, and non-living components such as soils and rock. The atmosphere and the naturally occurring phenomena also make part of the environment. The environment is made up of natural resources that occur naturally. These include air, water and climate. The hydrosphere, atmosphere and biosphere are the parts of the earth that support life. The hydrosphere support marine life while the biosphere supports terrestrial animals. Fig 1: Earth’s atmosphere, biosphere and hydrosphere Nature is a great attraction to tourists who love to explore the wild in search of adventure. However, some tourist activities may prove to be harmful to the environment and cause damages that may be irreversible. Therefore, it is important to protect and conserve the environment. Damages to the environment mainly occur when the natural resources are strained by their overuse. Loss of biodiversity may prove to be disastrous in various ways as highlighted below.  1. Loss of biodiversity may lead to loss of food supply. It also reduces the opportunities for recreation, hence threatening the sustainability of tourism. It also destroys the source of valuable medicine, timber and energy.  2. The vital ecological functions may be disrupted. These include soil formation and species balance. Biodiversity also plays an important role of greenhouse gas absorption. Therefore, its unavailability translates to the absence of such services.  3. It also causes a reduction of the ecosystem’s productivity. This translates to reduced quantities of natural goods and services.  4. It causes the weakening of the ecosystems rendering them vulnerable to natural disasters. This means that the ecosystems would not have the ability to resist drought, floods and such stresses. Man-made stresses would also prove harmful. Tourism One form of human stress to the environment may be in the form of tourism. There are various forms of tourism and each has different impacts to the environment. Tourism is a term used to describe the movement of individuals to areas outside their usual place of residence. It involves the actual activity of travelling and the activities that they indulge in during their stay in the destination. One form of tourism is wildlife tourism. In this case, tourists visit areas where wildlife is in abundance in order to view wild animals in their natural environment. Another fo
Reading the first four chapters in the book Concepts in Strategic Management and Business Policy by Thomas L. Wheelen, where many important issues are discussed, it comes to my mind that strategic management is an essential part of any business process. First of all, the book dwells upon the importance of strategic management as an essential part of company functioning. Defining strategic management as “a set of managerial decisions and actions that determines the long-run performance of a corporation” (Wheelen, 2010, p. 5), it is possible to stress the following issues which I consider as the most crucial in this reading, (1) assistance of strategic management in environment protection, (2) help of strategic management in mission creation, (3) support strategic management spreads on the social responsibilities the corporation should have, and (4) great role of strategic management in encouraging ethical behavior. These four issues discussed in the book are the most important, as for me, as each of these aspects touches not only business aspects but social issues as well. Ecological situation is complicated in the modern world and the assistance of the strategic management in this issue is helpful for the whole mankind. Company mission is the way how the company is going to meet social requirements and correlate those to the company purposes. Social responsibility of the company guarantees meeting the norms established by the government and supported by the society. Finally, the ethical behavior is essential in the modern world and the role of strategic management in this problem remains important. Taking any international organization, it is possible to see the implementation of the mentioned issues there. For example, Coca Cola is an international leader in producing beverages. According to Coca Cola FESMA Sustainability Report (2011), the company supports environment in renewing the amount of water the company uses for producing its beverages and deals with water cleaning procedures. Moreover, recycling and replenishing water supplies are the main aspects in company strategic management. Coca Cola supports reforestation and protection of biodiversity programs. The mission of the Coca Cola Company is announced in almost each advertising campaign, which is to make the world fresher by means of making people happier; the company is interested in helping people make a difference. Social responsibility and ethical behavior are the core aspects of human resource management in Coca Cola as such corporation cannot function without these issues. Dealing with strategic management, the examples and issues discussed above are the results of the strategic decision making which is an inevitable part of any management process. Strategic decisions “deal with the long-run future of an entire organization and have three characteristics” (Wheelen, 2010, p. 25) such as rareness due to unusual and complicated processes which result in making such a decision, consequential nature which is reflected in the commitment of many people at different levels, and directive task which is reflected in future actions and plans of the company. Therefore, it s
Attractions to Paul Benney’s Work   * I was drawn to this artist because of his achievements as a portrait artist.   * He has received the BD Portrait awards in 1995,1996,2000 and 2008. He was also selected in 1997 and 1999.   * His work is also in the art collections of Metropolitan Museum in New York, the National Gallery in Canberra and the National Portrait Gallery in London. The achievements of Paul Benney attracted me to his works. He designs and paints them with utmost prowess and professionalism indicating the aspects of talent and artistic creativity. He is a well known international portrait artist, a profile he has established and nurtured over years. Some of his works were in the BP Portrait Awards Exhibition in the years 1995, 1996, 2000 and 2008. His work were also selected for exhibition in the years 1997 and 1999. The metropolitan museum, the national gallery, and the national portrait museum in New York, Canberra, and London respectively are some of the museums holding some of his collections. The quality of his work too is high and appeal to the eye. This is a critical consideration when selecting Paul Benny as the preferred artist in this context. Paul Benney’s Biographical Information   * He was born in London (1947) where he lives today.   * He has worked in New York and Massachusetts too.   * His father and grand father had a massive influence in life as an artist. Both were artists.   * He has participated in various events such as the National Portrait Gallery. Paul Benney was born in London to Gerald Benney, and has lived both in the United States and Britain. Currently, the artist lives in Somerset House, London. Benney’s prowess in transformation of object to beauty can be traced to his father who was a goldsmith and his grandfather who was an impressionist. Upon completion of his education, his greatest break through as an artist came in 1986 when the Metropolitan Museum of art bought two of his paintings namely the Heretic Healers and Depth Charges. He has grown credibly in the success ladder with his art works embraced globally. He has participated in various solo and group exhibitions such as the National Portrait Gallery. His paintings usually trigger emotions and may have spiritual influence on the viewers. Up to date, he enjoys a massive biographical profile based on his artistic values. Themes and Media   * Themes:       + He deals with painting of people’s portraits.       + His work touches on issues that these people indulge in.       + Such issues include technology, urbanization, and pollution among others.   * Media:       + Paul Benney mainly uses oil paints and canvas.       + He usually uses pencil to make the initial draft after which he starts painting. Paul Benney’s art work mainly deals with painting of people’s portraits. The themes of his work touch on issues embraced daily. He captures values, characters, and societal exhibitions using well designed and structured paintings with respect to portraits. Such issues incorporate technology, urban
Walmart organization is considered to be an underdog in the online sales field. Amazon, which is believed to be Walmart’s major competitor, is the undisputed leader in the e-commerce market. The sales volume is $118 billion, over ten times greater than Walmart’s $11.8 billion in online profit. In addition, Walmart’s website has underperformed compared to Amazon’s in terms of usability, search accuracy, variety, and design for years. Overall, Walmart is an underdog in e-commerce since the company is inferior to rivals in brand image. Amazon was able to transform its concept from selling books to a revolutionary online retailer before the idea became obvious to Walmart representatives. Redesigning Walmart considered the e-commerce presence a strategic challenge. The company formulated its main objective as the necessity to persuade many consumers that purchasing on Walmart.com is a better option than shopping on Amazon. The goal consisted of two factors, which included improving the resource base for online trading and interaction with customers. Walmart’s system of over 4,700 shops in America has served as online order distribution hubs, enabling the organization to provide the consumer with free two-day delivery and order pickup that took Amazon years to accomplish. Walmart dropped the term “stores” from its formal company name in 2018. This statistic highlighted the company’s desire to become an omnichannel retailer. Comparison of websites is an important aspect since through this resource, contact with the customer, who will have to make a choice based on user experience, is established. Walmart’s website has underperformed in comparison with Amazon’s in terms of usability, search accuracy, variety, and design. Walmart anticipates that its website redesign initiatives would help it differentiate itself from Amazon’s e-commerce presence, and it has made steps to do so. One of the modifications, for instance, was a new automated identification of whether online pickup is accessible in the user’s geographic location. The issue of the website lagging by many criteria provoked active work in this direction.
The Major Moral Dilemma in the Film Boomerang (1947) has been seen as a significant work by a talented director Elia Kazan. Though the film has rarely been regarded as a masterpiece in terms of cinematography, it can be seen as a very significant artwork addressing really important moral dilemmas. It goes without saying that the major dilemma of the film is the one State’s Attorney Henry Harvey, the protagonist of the film, has to face. Harvey has to decide whether he should put a man behind the bars to satisfy people’s aspirations, or whether he should seek for truth even if this can contradict desires of many. In fact, this dilemma has been considered by many philosophers. Kant and Hume suggested their own perspectives on the issue. The two perspectives differ significantly and it is rather hard to say which one best addresses the issue. Interestingly, the case revealed in the film shows limitations to the two perspectives which seem to be rather narrow to fit real life settings. Humean Perspective David Hume had a specific view on ethical issues. The philosopher claimed that people’s actions were motivated by emotions and reason. At that, according to Hume emotions play the exclusive role in people’s decision making. Hume argued that reason often had to step aside, as emotions tended to overweighed (Saurette 45). It is possible to consider Hume’s major perspectives on ethical issues in terms of the film. Harvey, as well as all officials of the town, finds himself under a great pressure as one of the most deserving people of the town is murdered. When police find a suspect, the entire town feel relief. Citizens of the town do not care much about facts as they are overwhelmed by emotions (rage, dissatisfaction, sorrow, etc.) Politicians and even police officials also seem to pursue their personal agendas. Besides, they are also guided by emotions rather than reason. As far as Harvey is concerned, the man starts his work on the affair and he yields to the atmosphere which reigns in the town. It is very important to remember about the tense atmosphere while considering Harvey’s choices and decisions. However, soon the attorney has to address the moral dilemma, basing on his own ethical views rather than following certain trends. Thus, Harvey understands that the suspect is innocent and the attorney has to make a particular decision. The man decides to prove the innocence of the man. It can be rather difficult to understand what does make the man make the decision. According to Humean perspective, Harvey is guided by his emotions. In fact, this assumption is rather plausible. The man feels his responsibility and he cannot allow that an innocent man could be found guilty. It is doubtful that Harvey uses his rationality only. The man’s emotions play a very important role in his decision making. First, he cannot remain neutral as the entire town is overwhelmed by emotions. Secondly, when Harvey finds facts that prove the suspect’s innocence, the attorney decides to fulfill his duty. However, it is impossible to claim that his decision is based on common sense and reasoning only. His desire to fulfill his duty can also be explained by the fa
This episode was good, it had a decent and well-though-out plot line, the episode progressed well, and there was some great character development. The episode has it setting in Mexico and translated into English. This episode is shown on KTN available on Dstv channel 139; it is run on Saturdays and Sundays at 8.05pm to 8.50pm (GMT +3). The episode for this essay was aired on 5 th and 6 th January 2008.With the theme of love, the focus of the episode was Luis Haundra and Caros Eduardo Gomes relationship and Petro who mistakenly becomes a father. The episode begins with Caros Eduardo being realized from custody for attempting to murder his stepfather. The episode dampens when two women Jennifer and Fernando meets outside the police station. At this point, the love is portrayed as blind when Jennifer rushes forward to hug Caros while Caros eyes are on Fernando the mother of his only son. What follows leaves audience in suspense? After halfhearted hug, Caros Eduardo rushes to Fernando this interaction between Caros and the Fernando creates air of desperation in Jennifer. Morisha the mother of caros he knows that Jennifer is not a true love of Caros but she has been has been influenced by her former miss word status, and Caros keeps himself in check with the hope that what he’s saying and doing will help him get his true love. To Handro Caros stepfather and the biological father of Fernando it is incredibly frustrating and he expresses this by going to stay in Jennifer house. I do like the way they love and issues of morality. They represent a rotten society where people engage in extra marital sex with anybody who near you. Hearts are broken at every stage by each character. The un stable marital relationships represented by the actors makes the episode to unrealistic. Secondly, the episode is enjoyable, well acted, fascinating and aired the right time for adults. The episode leaves the audience definitely wondering how to get an hour in the midst of the episode. Fernando’s Grandfather who hosts son in-law, the husband of the barren daughter nearly gets the truth from Venersa unfortunately; the daughter intervenes with shocking news that Vernasa boyfriend is causing trouble in the factory. Again, the truth about the lost daughter and the said granddaughter is kept away. What next? When will he come to know the truth? The audience leaves disappointed with the turn of events. Suspense is unveiled. Sunday episode brings Fernando grandfather near to an end when her daughter Consuelo brings in medication meant to destroy the old man insane and almost marks the end of Montero involvement with gardens daughter. It must be good to go out on a high note, but it makes one wonder where the show can go from here now that the creator insane. Things becomes worse when Fernando is hired to work in Montero s’ house for purpose of raising funds to that will help pay the father hospital bills. Things that follow bring an episode to a halt faster as the supposed granddaughter is taking care of the grandfather without knowledge of each.
Executive Summary This paper focuses on the marketing strategies that can be applied to The Body Shop’s business practices in Saudi Arabia. The cosmetic market of Saudi Arabia has the highest growth potential as compare to any other Middle Eastern market. Saudi Arabia has become the largest consumer of cosmetic products in the region and ranks among top ten cosmetic consumers among rest of the world. The cosmetic consumption in Saudi Arabia was $ 2.4 billion in 2009 with a CAGR of 11% same year (Allam, 2010). Introduction A marketing plan helps an organization to foresee the future requirements of promoting and marketing their products through the value chain activities, till the consumer purchased and consumed products of that organization. In this marketing plan, Body Shop is evaluating the cosmetic market and its environment in Saudi Arabia. Body Shop The Body Shop plc is a U.K based cosmetic giant with over 2500 franchises in 60 countries and a diversified workforce of 25000. The cosmetic giant satisfies a customer base of nearly 3 million with its organic, purely natural and ethical cosmetic products. These highly valued and premium products earn revenues of around $ 4.74 billion with a retail sales volume of nearly $14 billion. The Body Shop grows with a phenomenal growth rate of 4.5% in each year (The Body Shop, 2011). Segmentation & Target of Body Shop in the Saudi Arabian Market In Saudi Arabia, Body Shop is going to target the male and female belonging to all age groups. The reason for targeting all age groups is that Saudi Arabians do not consider their age when it comes to looking beautiful, young and energetic. Especial emphasis will be paid to the younger population as the large portion of Saudi Arabia’s population consists of younger population. The cosmetic products offered by Body Shop will be beneficial for every segment of the market. Reason is that Body Shop designs its marketing strategy, keeping in view the niche sectors of the market. Figure 1 Segment Attractiveness Positioning Body Shop’s Products Body Shop will use its products made from natural ingredients and plants, to position itself as a nature friendly organizations. Body Shop has already established itself as a powerful cosmetic brand and has a positive perception in consumer’s mind regarding its concerns for greener business practices. As this is evident from market researches that cosmetic consumers in Saudi Arabia prefer product quality and natural ingredients been used in the product, Body Shop will have to highlight the ingredients and perception about their product in rest of the world, in their promotional efforts. Marketing Research The primary focus of the marketing research technique adopted by The Body Shop in the Saudi Cosmetic market is to thoroughly understand the requirements and demand of this market and then reviewing Body Shop’s product range and making suitable modifications as to suit the Saudi cosmetic market’s requirements. This research aims at attracting and building the likelihood of at least 45% target segment, to buy The Body Shop’s prod