Introduction Over time Interviews have grown in popularity. Interviews have found a lot of application other than in the traditional recruitment process. In the modern world interviews have a wider acceptance and application as they are deemed to generate valid and reliable information. Initially interviews were seen as only relevant for job related purposes, but with time other relevant uses of interviews have emerged. Interviews can be conducted on a big number of audiences for research-related purposes. Furthermore interviews can be conducted to famous people and personalities on popular media among other uses. Interview techniques have grown amidst the rising popularity of interviews. From simple one on one interview, interviews have grown in complexity to focus group interviews that involve a number of respondents responding to questions in one of a variety of topics. Focus group interviews can also involved more than one interviewer. As such there is a panel of interviewers. Traditionally the face to face interview has grown to be accepted as the standard and official method of interviewing. Studies have been done to evaluate the most effective one on one interview structure to attain reliable and valid results. Amidst the growing popularity of one on one interview, audio and video interviews have merged to challenge personal interviews. Audio and video interviews have emerged as a threat because they are supported by latest technological advancements. When compared to personal interviews video and audio interviews have notable benefits. Currently a new technology, web based video applications has added more significance to audio and video interviews as it is now possible to conduct interviews in any part of the world over web based platform in real-time. While personal interviews are very popular and have gained recognition as the official standard methods of interview, video and audio interviews are growing in significance and relevance and may soon replace the traditional one on one interview The structure of interviews Frey and Oishi see an interview as a pre-planned conversation where purposeful questions are asked by the interrogator, otherwise known as the interviewer, and the respondent, the interviewee responds appropriately (101). The purpose of interrogating the interviewee is to gain further insights on the topic on a particular topic. Therefore, the questions are topic specific. The results of interviews may determine the next course of action. Interviews can lead to further investigations and research on a particular topic. This means that, while interview results shed more light on a topic, they are not necessarily conclusive. Interviews can be of two basic structured: closed or structured interviews and open unstructured interviews. Unstructured interviews are more informal as they do not follow any standard format or questions. Interrogators are free to ask any question as they deem fit. Unstructured interview questions do not have a standard structure. The main advantage of open ended interview is that they allow interviewers to probe deeper into the topic. Open ended interviews also give interviewers the opportunity to seek information on any issues that may arise during the interview. Structured interviews are the opposite of unstructured interviews. The interrogator uses pre-planned questions the answers of which are already known to the interrogator. The purpose of this intervie