Introduction: The Origins of the Stereotype It must be admitted that the appearance of specific stereotypes connected with a certain country is completely inevitable, for such stereotypes, predetermined by the specifics of the national culture, traditions and peculiarities, signify the uniqueness of the state and its awareness of its own identity. However, some of the prejudices embracing entire nations are based on the biased approach towards the foreign culture and, hence, harm considerably the reputation of the state, distorting its image in the eyes of the other countries. One of the most striking examples of such prejudices is the stereotype of a “drunken Indian” that still shapes the attitude of different nations towards Canadians. Therefore, it is necessary to research whether the given prejudice has certain grounds to base on, track the measures that are being currently undertaken to eliminate the stereotype and offer other efficient ideas that will allow to tackle the issue and restore the reputation of the Canadians in the eyes of the rest of the world. According to the existing evidence, the stereotype concerning the fact that Canadians consume excessive amounts of alcohol is mainly based on the events that took place long time ago. Dragged into the modern life, the given facts are completely out of date, yet people still stick to them. As Knopf claims, the issue is old indeed, stemming from the epoch of colonization, when the settlers lulled the Indians’ suspicions, offering the latter the fire water, and continuing further on as the first Indian reservations were created. As time passed, Native Americans slowly gained control over the state, yet were still addicted to alcohol: “Images of depressed, alcohol-addicted “Indians” on reservation or rich casino owners, relieving non-Natives of a handful of dollars, are quite common” (Knopf 132). The Current State of Affairs: Drinking Indians Are Gone It is important to keep in mind that the grounds for the prejudice have been considerably exaggerated. As CBC News clarifies, a historically insignificant event might have led to the current misconception: “The Conservative staffer apparently assumed that because one aboriginal person, possibly a protester, showed up on her doorstep and had been drinking, then she was justified in scolding Matchewan, the lead and sober protester” (CBC News). However, exploring the grounds for the prejudice concerning the high rates of alcoholism among modern Native Canadians, one must admit that the rumors have much to do with the real state of affairs. Even though the epoch when the Native Americans were separated from the rest of the population and the representatives of the Native Americans are treated equally with the rest of the population, the prejudice concerning the “Drinking Indian” principle is still alive, which gives certain reasons for concern. According to what the results of the recent research certify, the level of alcohol consumption in the country is becoming increasingly great. In the Eyes of the World: As Drunk as a Lord Taking a closer look at the issue, one can claim with certainty that the perception of the Native Canadians as the people with the addiction to alcoholic drinks has become even stronger over the years that have passed since the prejudice was born.