ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction There are many situations when children misunderstand the information offered by companies to attract customers, and such misunderstanding leads to some additional costs and discontent. Carlo’s Food is the company that faces a considerable ethical dilemma connected with the fact that children are not able to understand the information offered in the right way and are ready to blame the company for false or unclear facts. As a manager of the company, I cannot agree with the fact that Carlo’s Food misrepresents the facts. Such customers as children or older adults do not want to spend enough time to clarify the conditions of sales or discounts. They enjoy the possibility of having a discount and resent when they do not get such because of not following the rules. In this case study, the analysis of children’s and their parents’ concerns about the changes in the price of certain products in Carlo’s Food will be developed to clarify why companies make such unclear advertisements, and why children or their parents cannot understand that marketing could be cruel, and they cannot blame others for their own mistakes. Summary Carlo’s Food is a restaurant that is famous due to its attention to regular customers and the introduction of high-quality food and services. Regulars visit the place and treat it as something special and dear. However, as soon as the company had gathered the required client base, it stopped to attract new customers that led to such situations as the misrepresentation of information and the inability to provide customers with clear facts. Some customers are not satisfied with the fact that they cannot buy food at the price specified in the advertisement. They complain that they have to spend much money than it is defined in the ad. Children, as well as some adult clients, do not read the offer till the end and make wrong conclusions. As a result, certain discontents and questions appear. The board of directors has to understand that the goal of the company should not be to the satisfaction of regular customers only. Carlo’s Food has to think about changing its main policies and strategies and think about new customers, who could join the restaurant. Carlo’s Food has already introduced itself as a restaurant with high-quality food. People, who know about it, are eager to visit it and enjoy meals. However, new customers should also notice that they are welcome at Carlo’s Food, and hall managers should think about their new customers, explain the discounts and special offers, and attract them. In other words, direct communication with customers should become the main priority for the restaurant. In many cafes and shops, managers like to ask customers simple questions like “How are you?” or “What do you think about …”. The investigations show that many custo
Introduction This document explores the WorldCom accounting scandal as explained in Cynthia Cooper’s book, “Extraordinary circumstances: The journey of a corporate whistleblower.” It looks at the mission to show how WorldCom failed to live up to its mission as well as discusses various ethical tenet that WorldCom administrators violated; how these administrators behavior were inconsistent with what was happening; Cynthia Cooper’s actions and its effect to fellow employees; and WorldCom Culture and its negative impact. WorldCom Failure to live up to its mission statement WorldCom was a global telecommunication company that, at some point, grew to become the second-largest phone company offering long-distance services. Its mission statement as of 1998 read that “Our objective is to be the most profitable, single-source provider of communications services to customers around the world”( California State University Stanislaus; Sarno). Moreover, the company’s supplier diversity mission statement was defined as to “Create a competitive advantage for WorldCom and contribute significantly to WorldCom’s business success by promoting business practices that provide greater opportunity for a diverse supplier base” (Black Enterprise). The company, after witnessing a period of growth propelled by various successful acquisitions and mergers, became bankrupt with a damaged image due to its accounting malpractices. It filed for bankruptcy protection on July 21, 2002 before transforming its name to MCI and relocating its corporate headquarters to Dulles, Virginia, from its previous location in Jacksonville, Mississippi. The accounting malpractices experienced at WorldCom are a hallmark in accounting history. The accounting scandal is a revelation of WorldCom’s failure to honor its mission statements. The companies aim was to be the most profitable, a goal which it strived to achieve through various acquisitions and mergers until its growth strategy hit a snag. At the time, there was a boom in the telecommunication industry and its strategies were justified. Nonetheless, the deceiving practices that the senior executives and other employees engaged in are inconsistent with its mission. The company adjusted its financial records to reflect the profitability that some administrators expected rather than the company’s actual profits. Therefore, instead of working on appropri
Discuss the technology presented in the article The mobile stroke unit is a new telemedicine technology in the United States of America that links people with stroke to doctors as a mobile clinic device. The equipment serves as an ambulance with installed machines that are able to scan patients’ brains and send signals to computers (Heart-Brain, 2016). This apparatus involves modern techniques in analyzing the status of sick individuals to recognize any type of stroke. In essence, it transports expertise and specialized medics who carry along with computed tomography alongside the anti-clot drug to help patients within the communities. Nonetheless, this tool is only available within countable states because there is a lot of research conducted to authentic its viability and sustainability within the healthcare sector. Conclusively, mobile technology is a pragmatic community health improvement strategy that combines innovation and creativity to boost public health practices. How it improved patient outcomes The approach seeks to bring care services closer to patients who might suffer a stroke in societies. Technically, it works like regular ambulances to ensure that any emergency outcome is handled with ease without having to travel to the hospital facilities. As specialized telemedicine vehicles, the equipment combines updated strategies to reduce the times for treating people with stroke. Based on Cleveland Clinic research, this discovery reduces the economic burden of treating stroke because it identifies blood clots at earlier stages allowing the patients to receive treatment at a cheaper cost. Likewise, it has also improved the quality of care by promoting hands-on tactics to identify and tackle any problems on a timely basis. One of the key advantages of the machines is their validity in identifying fine details of the brain vessels to recognize the type of stroke potentially affecting the victim. Such specific attributes as the aforementioned help improve the quality of care and minimize crowding within the facilities. Reference Heart-Brain (2016). Mobile stroke unit provides patients life-saving treatments: Cleveland Clinic researchers find that treatment wi
The dramatic events of the summer in 2015 seem to have made a real sensation in the global financial market. The second-biggest economy in the world managed to become a matter of concern for both national entrepreneurs and foreign investors. According to the official data, in the period of the summer’s crash, the Shanghai Composite Index lost over 40% of its total capitalization (Li 63). The severity of the impacts that the stock market crash in China had over the global economy is still debated. Thus, according to the evaluation of some analysts, the negative outcome of these events might be compared with the financial crisis in 2008-2009 and the Eurozone crash in 2011-2012 (Elliott 11). In the meantime, an alternative opinion suggests that the extent of the tragedy is highly exaggerated. Hence, Roberto Bendini, in his report for the Policy Department of the European Parliament, lays a particular focus on the fact that the spread of the crisis to the foreign markets is relatively limited. According to the analyst, the crash itself is less critical than the general flaws of the current economic model in China (Bendini 5). Therefore, the question arises whether the size of the impact that the China stock market crash produced on the global economy was as significant as the mass media sources would represent it. On the face of it, the most evident part that is likely to experience the major harm from the China stock market crash is the global companies that owned the relevant stocks. The potential slowing of the Chinese economy is likely to have hit the EU manufacturing segment. As far as China has already become the largest trade partner of the EU after the US, the major part of the European Member States has increased its exports of goods and services to China. Hence, for instance, Germany has been carrying out almost half of all the EU exports to China throughout the past decades; thereby, it will be more exposed to potential harm from the slow-down of the Chinese economy than other states in the EU. Thus, according to the specialists’ estimates, the size of the general financial losses that these companies bear makes up a sum of 5 trillion dollars (Bendini 4). The impact of the crash has touched upon different sectors in the global market from the French Rémy Cointreau, which specializes in alcoholic beverages, to the American Yum! Brands, that focus on fast-food services. One might, consequently, assume that the summer’s events have put a series of business relations under a significant threat. The instability of the Chinese market is apt to make the Western partners act more carefully while signing new contracts and agreeing on new projects. As long as the experts provide a rather pessimistic prognosis for the nearest future, the collaboration between the principal stakeholders seems to become more and more fragile (“Special Briefing: China’s Stock Market Crash” par. 14). In the meantime, it seems that the principal parts which suffer from the recent events are represented by the countries from the neighboring Middle East region. Hence,
Introduction Polo Ralph Lauren is a clothing company started by Ralph Lauren and specializes in semi-formal casual wear for men, women and children (not as a unique specialization because the company also produces accessories, fragrances and other home clothing, such as home towels). Its products are however high-end and are well known throughout America and certain parts of Europe and Asia (Kent, 2003, p. 111). The company’s impact in the American fashion industry is profound, and this is the reason most of the company’s products are well known throughout the country. The company’s headquarter is in Manhattan, New York, but it has several outlets in Europe (in locations such as London) and Asia (in locations such as Japan). Polo Ralph Lauren is an appropriate company for this analysis because it has been in existence for a long time (since 1967) and therefore, there is an immense body of information regarding its strategies and goals. Emphasis on strategies and goals is made in this case because this study focuses on how the company’s current strategies are designed to meet the company’s goals and objectives. As mentioned earlier in this study, Polo Ralph Lauren was started in 1967 by Ralph Lauren, who only specialized in men’s wear, and more specifically, men’s ties (Kent, 2003, p. 111). The first store was opened in Manhattan, but in 1971, the company ventured into women’s clothing by starting another store in Beverly Hills, California (Kent, 2003, p. 111). In the early 80s, the company opened its first global store out of America (London), and by 1997, the company had already been listed in the New York stock exchange. In 2009, the company boasted of having more than 160 stores around the globe, with more than 24,000 employees in 31 countries (Wright, 2011). The company’s current threats are: competition, increase in counterfeit goods and the shaky world economy, which is significantly affecting the company’s sales because recent global financial downturns have eroded customer’s buying power, and more especially, the demand for high-end goods. Strategy and Management Polo Ralph Lauren’s business strategy is a mix of several strategies aimed at improving the company’s brand presence in the global map, and strengthening the competitiveness of the brand. These strategies are intertwined in a flexible brand strategy, developed along the lines of retail, wholesale and licensing, although the brand has still remained true to its identity) (Lauren, 2011, p. 1). The company’s mission statement is to “Redefine American style, provide quality pro
In the globalising world, marketing becomes more and more complicated. The market competition grows these days rapidly. In order to survive the pressure of the competition and stay in good demand, the companies need to be able to please their customers, fulfil their needs, follow the change of the preferences carefully. The companies need to be flexible and ready to answer any kinds of requests if they want to keep their clients loyal and satisfied. Otherwise, there is a risk that someone more modern and developed will attract consumers and income. Consumerism is highly developed in the world of nowadays. The modern society and its members are mainly characterised not by what they produce, but by what they consume. A couple of decades ago the main question to ask in order to get to know a person was “what do you do?” because the individual’s occupation was an aspect that said a lot about the person. Today the main question people ask each other is “what are you into?” because getting to know a person these days means learning what they consume the most: the music they like, the food they prefer, the type of clothes they wear. The marketers are well aware of this new tendency, and this is why they try to win their customers by means of introducing more items people would want to consume. The main purpose of marketing research is to find out what needs and wishes the potential customers have and how they can be fulfilled. The researchers are to collect the data and analyse it in order to identify the components of the future marketing strategy of the company. The goal of the marketing research is to answer the question “what do the consumers want?”. Of course, all of the most important and essential items are already being produced and sold by many organisations, and the competition in such spheres is very high. This fact leaves the marketers and the manufacturers with the spheres of human life that are not as important, yet if someone started to sell a certain product, the demand for it would appear over time. The consumers often start wanting a product only after they see someone selling it. One of the most important stages of marketing research is asking the clients about their needs and preferences, dividing the consumers into groups according to a certain principle. After the data is collected and analysed, new goods may appear in the market in order to create a completely new line of competition. These goods are not essential, not important for life, yet they are demanded. These are frivolous goods. One of the great examples of this kind of products is a recently introduced pillow shaped as a female’s lap, designed to provide lonely men with an illusion of having an affectionate life partner. This inventio
Introduction The killer whale (Orca) is the largest member of the dolphin family and a very fierce predator. Killer whales have a diverse diet that includes birds, fish, squids, and other sea mammals such as seals, sea lions, and whales. Individual populations of orcas specialize in specific types of prey. For example, some populations eat fish only while others eat bigger organisms such as seals and baleen whale calves. Their predatory nature is aided by their long and strong teeth that can be four inches long. Orcas inhabit all seas and oceans regardless of the region. Killer whales belong to a class of predators referred to as apex predators because no other animal preys on them. Appearance and morphology A killer whale grows to a maximum length of 9 meters and has a distinctive white and black coloration (Markle 8). The back is black and the belly is white. The saddle patch behind the dorsal fin is grey and there is a white patch behind the eyes. The dorsal fin is curved towards the anterior end, the blow is small and puffy, and the tail fluke has a black top (Baird and Baird 35). Calves have a yellow tint that gradually changes to white as they grow older. Adult killer whales have a distinct appearance in regard to skin coloration and the size of tail flukes. However, younger whales can be easily confused with other sea mammals. Types Research conducted on marine mammals has revealed different types of killer whales (ecotypes) with varied prey preferences, behaviors, and feeding habits (Markle 9). Research has shown that different ecotypes rarely interact and do not interbreed. The types found in the Northern Hemisphere include resident orcas, transient orcas, offshore orcas, North Atlantic Type 1, and North Atlantic Type 2 (Baird and Baird 37). Resident orcas eat fish and squid and inhabit areas neighboring large fish populations. Transient orcas eat large sea mammals such as seals, whale calves, and minke whales. They live in families of small groups and form close associations with their relatives (Markle 12). Offshore orcas are very rare because they live far from land and their prey preferences are unknown. North Atlantic Type 1 has a wide variety of prey preferences and home ranges. North Atlantic Type 2 whales feed on other sea mammals because of their large and sharp teeth. In the Southern Hemisphere, the types of killer whales found there include type A, B, C, and D (Baird and Baird 37). Type whales are large while type B is comparatively smaller. Type C is the smallest of the four types. Hunting and communication Killer whales hunt in pods that use different hunting techniques to catch prey (Mann 127). The pods are family groups that comprise about 40 w
The research question which is formulated in the future work has to do with the social implications of smoking in Australia. To formulate the question properly one should pay particular attention to the background of the topic, including its relevance, background, and perspective issues that may be addressed in future research. Besides this, specific attention should be paid to the aims of the current research, methods, and approaches which will be used in its course. Topic background The problem of smoking is crucial for all countries, no matter developed or not because it is ruining the health of the citizens and future generations in favor of the bunch of tobacco corporations. In Australia, the problem of smoking is extremely burning due to the high rates of diseases and deaths among smokers, negative impact on the different spheres of life, public health stability, and the wide range of other spheres (Tyrrell, 1999; Butler, Rissel & Khavarpour (1999). What is even more significant, smoking patterns of life are extremely widespread among youth, which can be a severe blow for future generation’s health. Modern neoliberal patterns of public policy recently resulted in significant neglect of these problems on the part of the governmental agencies, which in turn leads to further deterioration of the health situation. As Lawson claims, due to increasing polarization between rich and poor in Australia as in the other Western countries, the patterns of life also significantly polarize with high-income people adhering to healthy life behavior and low-income people further neglect healthy way of life and consider smoking to be the source of psychological and moral relaxation (1999). In this situation, more attention should be paid to the concerted actions of civil society, local communities, citizens, and other stakeholders directed at radically redressing the situation with smoking. In our research, particular attention will be placed on the analysis of smoking as a social phenomenon, which requires a complex approach to its resolution (Lewis, 2003). Research Aims Based on the background of the issue the following research aims and objectives may be formulated. First of all, a general analysis of data concerning smoking in Australia will be provided. This includes the research of a total number of smokers, quantitative analysis of smoking among various age, gender, and class categories. Besides this, the analysis of the health consequences of smoking in Australia will be provided based on the statistical information of Australian governmental agencies and non-governmental organizations. Drawing on various methods of research, the analysis of subjective reactions of models of smokers’ behavior will be provided with the specific emphasis on the smokers’ perception of their bad habits, the reasons for smoking, and attitudes towards the possible perspec
Introduction of the retailer The Home Depot is America’s largest retailer of home improvement products and services. Its main headquarters are located in Greater Atlanta, Georgia. Since the year 1978, when the Home Depot was founded, the company has shown the annual phenomenal growth rates, estimated at approximately 30%. The strategy of expanding into multiple geographic locations and increasing the variety of products has played an important role in the company’s growth and success. Furthermore, Home Depot offered innovative services, targeting upscale homeowners. For example, the visitors can use computer-aided design technology for not only selecting the best-suitable products but also carefully planning the repairing operations. A typical Home Depot store encloses the space of approximately 105, 000 square feet with an additional garden area of around 24, 000 square feet. The two locations visited for this report are:   * 980 3 rd Avenue, New York – visited on March 16, 2012;   * 280 Mulberry Street, New York – visited on March 18, 2012. The type of retailer by retail mix is a big box store. The type of retailer by ownership is a corporate chain. According to the 2010 annual report, the net sales for the year 2010 were estimated at $ 67, 997 which are larger as compared to the sales in the year 2009 ($ 66, 176), but lower than the sales in the year 2008 ($71, 288) (The Home Depot Inc., Annual Report 2010 ). The major competitor of the Home Depot on the national level is Lowe’s Companies Inc. On the global level, the direct and indirect competitors of the Home Depot include Wolseley plc., CCA Global Partners, Inc., and Menard, Inc. The variety and assortment offered by the Home Depot include a wide range of building materials, products for lawns and gardens, and several services. On average, the Home Depot stores offer their customers from 30,000 to 40,000 products. The Home Depot operates in specialty stores offering only a specific group of products and services. Strategy of the retailer The target market of the Home Depot includes three primary customer groups, namely the Do-It-Yourself (DIY) customers, who purchase products and complete the building operations in their houses by themselves, the Do-It-for-Me customers, who buy the materials and hire independent contractors for completing the projects in their homes, and the professional customers who are the third-party contractors, repairmen, and tradesmen, who buy the home improvement products for business purposes. The