A leader has been defined as a person who has authority to influence the social behavior of other people with an aim of accomplishing common tasks or established targets 1 . A good leader is one who recognizes the importance and value of other people in the organization, is ready to share information with others, has characters that are unquestioned within the organization, uses his or her good traits for the better of others, is well skilled and competent, visionary, and is ever accessible, accountable, and approachable 2 . As far as creating and communicating organization vision is concerned, a leader has a very important role to play. In creating the vision, the leader should influence others to come up with possible ways that will achieve the primary goals of the organization 3 . This will help the organization to come up with an inspiring practical vision that has shared values. In communicating the vision, the leader should lead by example in pursuing the change implied in the vision, demonstrate high confidence in the vision and encourage a down up approach to decision making in the organization. Shared values are values practiced in an organization that engenders trust in the organization and encourages a good interpersonal relationship. It is a unique identity that brings out a clear difference between one organization and another. These values should incorporate both individual and corporate objectives 4 . In communicating organization vision, the leader should lead the changes implied in the vision but not managing the changes. A leader should have well thought out strategies that will lead the organization to practical breakthrough, be in position to manage the organization moods, and always inform people on the progress. To achieve all these attributes, the leader should lead by example. Leading by example is the only approach that leaders use to influence other people. Using this approach will enable the leader to practically demonstrate confidence in the vision. The confidence in the leader will convince other people to have trust in the communicated vision 5 . To give a good illustration where leadership principle has both worked well and poorly, the author analyzed two Apple Inc. CEOs namely Steve Jobs and Timothy Cook. Under the leadership of Steve Jobs, Apple Inc. recorded good performance, which was reflected in the rapid growth of Apple franchise 6 . Until his death, the author learned from his profile that it is important for a leader to be charismatic, flexible and posses a good sense of direction. These traits enabled him to lead the company by example and thus through his leadership, the company came up with different mobile phone models such as Xerox PARC and Apple Lisa. On the other hand, Timothy Cook, the current CEO who replaced Jobs, has been branded more of a manager than a leader. Having analyzed his recent speeches, the author learned that he rarely embraced the shared values as was the case with his predecessor. This has contributed to most of the current employees losing confidence in his leadership style hence reduced morale. No wonder the company has performed poorly during the first few years of his leadership. In fact, ‘