Introduction Apple Inc. is one company that for a long time has dominated smartphone market due to its exemplary technology and innovation. The company has built a formidable reputation that its competitors find virtually impossible to dislodge or ignore. Apple Inc., spearheaded by dedicated management team, has remained keen to innovation and technological development, which are the bedrock of the company’s success. Success for Apple Inc. has largely come from a combination of brand development and loyalty, innovative products, superb marketing strategies, and exemplary public relations strategies. Recently, the company launched the innovative iPhones 4 products, which will be the basis of this study analysis. It is perceived that exemplary performance of this product in the market depends on identifying the right marketing strategies through carrying out adequate market analysis. Company Overview Apple Inc. was established in 1977 by three friends – Steve Jobs, Steve Wozniak, and Ronald Wayne. Since its establishment, Apple Inc. has established itself in the market as a company that is involved in the design and production of innovative personal computer (PC) products and also developing its own unique operating systems to run its designs of Mac desktops and laptops (Porter and Norton 2009, p.335). In addition, Apple Inc. boasts of numerous innovative products and services it has introduced in the market over the years. For example, some of popular products innovated by the company include: Mac computers, iPhones, iPod, Apple TV, Xserve, consumer and professional software applications, the Mac OS X and iOS operating systems (Reuters, 2011). Other products and services include third-party digital content such as iTunes stores, and many more accessories, service and support offerings, all of which are geared towards satisfying identified market niche (Reuters, 2011). At the same time, Apple Inc. employs different market methods to dispose its products and services. The most notable ones include retail stores, online stores, direct sales, third-party network carriers, wholesalers, retailers, and value-added resellers (Reuters, 2011). The market niche for the company’s products is diverse, but the most identified ones include individual consumers, small and medium sized companies, education fraternity, enterprise organizations, government, and creative markets. Apple Inc.’s market segmentation has concentrated largely in five market regions that include America, Europe, Japan, Asia-Pacific, and Retail (Reuters, 2011). American market serves both North and South American markets, while the Europe market extends its network among Europe countries, Middle East, and Africa regions. On the other hand, Asia-Pacific markets cater for all Asian countries including Australia and New Zealand, but exclude Japan, while the Retail market has big concentration in United States of America and selected international markets. Financial performance of the company remains healthy, and this can be attributed to increasing sales of iPhones units. Since 2007, net income for the company has been on upward trend and by the end of 2010’s fourth quarter, the company posted improved revenues of $28.27 billion with net pr