Purpose of the Project Chapman (2010) states that advertising is a business science that is very complex and dynamic. As competition increases, businesses are constantly devising new ways of attracting their customers and increasing sales. In this regard, business leaders need to develop new strategies of advertising for their businesses. In most cases, the advertising technique devised should be less expensive and more productive. In addition, such a strategy should be at per with the developing technology since many businesses have switched to the technology world. In this regard, the use of internet in advertising has become the perfect and winning advertising strategy in contemporary business world. Many businesses are turning to the internet as their means of advertising their products and services. This is because of advancements in information technology and the extended time that many people spend in the internet. The purpose of this project is to develop a hi-tech internet advertising strategy that will eventually increase the customer base. The new business needs a winning advertising strategy to be competitive in the market. Internet advertising is of paramount importance to the business since many competitors are also using the strategy. The benefits of internet advertising are enormous. For instance, Smith (2009) argues that the internet is a perfect tool that can help a business to target customers easily. In addition, internet operates for twenty-four hours daily, which could help the business to maximize sales. Moreover, the internet is universal, making it easy for a business to target even the international market. Goals and Objectives According to Gunter (2006), a business should clearly spell out the aims and objectives of internet marketing before devising the plan. This is essential as it helps the business to develop a successful plan. In addition, Chapman (2010) affirms that it is essential for the management of a business to determine whether the advertising strategy seeks to create awareness concerning the business or it seeks to generate direct response. These are important factors of consideration since they help the business management to develop a strategy that will ensure accomplishment of the goals and objectives. The goal of this project is to increase the customer base by generating new customers. To accomplish this goal, the project will concentrate on various objectives. One of the main objectives is to provide detailed information to large numbers of prospective customers visiting the internet. In addition, the project seeks to educate the target market on the superiority of the business products. This objective is important because it will make the targeted customers to want to try the products advertised. The other objective of the project is to generate direct response from prospective customers concerning the products and services offered by the business. This would help to accomplish the main goal because the business management will make the required changes to improve the quality of its services and products. The project will also seek to offer easily accessible information to the targeted prospective customers. This is essential in ensuring that many prospective customers view the advertisements posted by the business. Scope and expectations Internet marketing strategy integrates a