Introduction Swiss Reinsurance Company is a large reinsurance firm, considered as the second biggest reinsurance firm in the world. Helvetia Insurance Company started this firm in December 19, 1863 at St. Gallen. This firm has experienced a massive growth in the recent past. This may be attributed to the government support it received from the government of Switzerland and a good business environment at home country. This firm has expanded its operations to go beyond its home country. It has found the European and American markets very attractive. Currently, this firm is operating in 25 countries. The firm has a heavy presence in European countries such as United Kingdom, Germany, France, Finland, among others. The firm has also been able to enter into the attractive American market with its products. It acquisition of GE Insurance saw it become the second biggest reinsurance company in the world. The main products offered by this firm include insurance products, reinsurance products, and asset management. Currently, the chairperson of this firm is Walter Kielholz and the chief executive officer is Michael Lies. The firm’s assets is estimated to be $ 215.785 billion and with an employee base of about 11,193 people in 25 different countries, for the financial year ended on December 31, 2012. Within the same financial period, the firm’s revenues were estimated to be $ 33.675 billion, whilst its profits were projected to be about $ 4.301 billion. The firm is experiencing a positive market growth. Analysis of the Firm According to Weber (63) when analyzing a firm, it is important to understand both the internal and external environmental factors that affect its normal operations. This scholar says that internal factors will always determine the capacity of a firm to perform better or worse than its competitors can, based on the prevailing external environmental factors at a particular time. The firm can manipulate internal factors. On the other hand, external factors are those that affect all the players within an industry. A firm may not have control over these external factors. In order to analyze the internal factors of Swiss Reinsurance Company, SWOT analysis will be used. Analyzing Internal Factors using SWOT Analysis According to Hersberger (78), a firm will always succeed in the market if it has the capacity to take advantage of strength in the market. Swiss Reinsurance Company has a number of strengths that has enabled it become more successful in the market. One such strength is the massive experience it has had in the field of reinsurance. This firm has been in existence since 1863. This massive experience has helped this firm know how to face various challenges in the market in a manner that is cost effective. It knows how to handle customers and which reinsurances to avoid based on their risks. This experience has also earned it trust with customers making it increase its market share to regions beyond Europe. The strength of this company that has helped in propelling its growth has been its financial strength. This firm has enough financial assets to support various projects that can help it expand its operations. Another important strength that has helped this firm is its base of skilled employees who understand the market. These factors have helped this firm experience massive growth over the years to become the second largest reinsurance firm in the world. The Swiss Reinsura