Tesla, Inc. is among the most successful businesses nowadays, not least due to the reputation of the electric cars it produces that are considered super-efficient worldwide. However, it is even more challenging to attract potential purchasers, which requires developing a successful business model through strategic planning. In the case of Tesla, the model involves working in several directions at the same time, both in terms of marketing and product design. SBU in the BCG Matrix Identifying an SBU An SBU, which stands for a Strategic Business Unit, is a separate unit of a company, whose activity can be planned independently from the company’s general performance. A division, a product line, or, in some cases, even a particular product or brand can be a separate strategic business unit (iEduNote). Therefore, each model of Tesla electric car, for instance, Model 3, may be regarded as an SBU, as its production is apparently autonomous from that of any other model. BCG Matrix The BCG matrix is a widespread business analytical tool designed by the Boston Consulting Group. Notably, it “helps in analyzing the position of a strategic business unit and the potential it has to offer” (Morgan, 2018). The process of analysis involves placing the SBU on a two-dimensional chart, whose Y-axis represents the future market growth, and X-axis – the relative market share of the SBU. The latter is computed as a proportion of the SBU’s market share to that of its closest competitor. Through the analysis, the SBU can position itself in one of the four quadrants the chart is additionally divided into, specifically, Stars, Cash Cows, Question Marks, or Dogs. Those are the conventional names of four different combinations of future market growth and relative market share, depending on which of the two variables is high or low (iEduNote). In this paradigm, a high-growth and high-share product is classified as a star, which is a metaphor for a profitable business. According to Loveday, the above-mentioned Tesla Model 3 is currently the world’s most popular electric car, which presupposes a stably increasing demand (2020). Eventually, the growth will become slower and downgrade the model to a cash cow, but at the given stage, it is a star. Growth Strategies the Company Uses for the SBU The primary growth strategy of Tesla involves intensive market penetration, and Model 3 is apparently not an exception. The most probable objective of such an approach is “to grow the company through aggressive marketing to increase sales revenues” (Grades Fixer, 2019). Product development occupies the second position, notably, Tesla design and implement new products such as solar panels, charging stations, or electric sport vehicles. The novel goods meet the demands of a broader audience; in addition, the company focuses on environmental sustainability, which is highly topical in modern society. Also, Tesla is known to enter brand new, rising markets and then adjust the products to the new types of customers they find there. A strategy of that kind does not purely enable a sales increase but also illustrates the corporate mission statement: “to accelerate the world’s transition to sustainable energy” (Grades Fixer, 2019).