Introduction The framing effect is known as the source of bias and controversies occurring due to the misrepresentation of the information and the specifics of data perception that the human brain is characterized by. Traditionally, the framing effect is defined as the phenomenon that happens “whenever different descriptions of the same decision situation lead to different preferences, despite the fact that the ‘acts, outcomes, and contingencies’ associated with the decision remain invariant across the descriptions” (LeBoeuf & Shafir, 2003). The framing effect, therefore, can be viewed as the factor having an adverse and quite direct effect on the decision-making process. The aforementioned phenomenon of framing can be considered a major impediment to the process of analogical transfer and, therefore, a severe threat to the process of decision making (Gilhooly, 1996). In other words, the given research will aim at establishing a connection between the framing effect and the process of the analogical transfer. To be more specific, the hypothesis of the paper in question is that the framing effect reduces the number of alternatives for decision making to a very limited range of options, therefore, affecting people’s decisions to a considerable extent and contributing to retrieving rather than biased results. The goal of the study is, therefore, to explore the links between the process of analogical transfer and the framing effect by analyzing the impacts that short-time visual experiences have on one’s decisions made on a conscious level in a similar setting and within a similar scenario. The initial stage of the process can be identified as the process of setting the experiment and identifying the issues that may appear in the process by reviewing the existing literature on the topic. Specifically, a vast analysis of the key concepts (i.e., analogical transfer, framing, decision making, etc.) will be conducted so that the study could be carried out properly, and the research results could be viewed as interpretable. The proposed study admittedly has a range of constraints, the one regarding the number of participants being the most obvious. It goes without saying that, in order to retrieve an objective outcome of the study, the incorporation of two or more research participants will be required; however, for the study in question to fit the established time frame, the need to resort to inviting only one research subject emerged. Speaking of which, the time constraint is another obvious obstacle on the way of retrieving unbiased outcomes. It is desirable that the research should be carried out in several stages with major time lapses between each; however, due to the restricted amount of time given, the study received an air of urgency and thus provided the outcomes that are less credible than desired. It is suggested that a follow-up study will help address the specified dents in the overall argument of the current paper and continue the analysis of the relationship between the phenomenon of framing and the analogical transfer. As far as the research operators are concerned, it will be reasonable to include the following ones into the range of keywords that the study may possibly have: analogical transfer, the framing effect, d