Transactions   * Company: Starbucks   * Quantity: 20   * Date: 12/30/2013 Buy/Sell: Buy. Reason/Decision When examining the initial position of Starbucks at 10 am on 12/30/2013, a sudden drop in share price was noted from its previous close of $78.79 to 77.80. Based on an examination of recent news stories involving Starbucks, there were no relevant news items that would have indicated that such a sudden drop in share price was imminent. Another issue that should be noted is that Starbucks is currently within its 4ht quarter which, when considering this higher levels of consumer spending, should be indicative of a price increase in stock rather than a decrease. In order to gauge the current direction of the stock price, a 1 monthly analysis was conducted starting from December 4 to December 28. What was shown was that despite a sudden drop in value on the 14 th , the stock price was recovering towards its previous levels on December 4. Taking into consideration the sudden drop in stock price that happened on the 30 th , this became indicative of a possible buy opportunity since all other indicators such as a declining stock price trend line or an impact on their supply chain were not noted. Transactions   * Company: Kellogg’s   * Quantity: 50   * Date: 12/30/2013 Buy/Sell: Buy. Reason/Decision During the early half of the 12/30/2013 trading day, a sudden spike in the initial opening price was noted which is indicative of a possible increase in the price of the stock during the day. Sure enough, a period of volatile up and down trading was noted but the trend line did show that the potential price of the stock would increase significantly by the end of the day. Sure enough, the end of the trading day did show that from a starting price of $60.98, the stock ended at 61.30. Other reasons behind the purchase of 50 Kellogg’s shares were due to an article that stated that the company was going to cut 7% of its global workforce. What this is indicative of is the implementation of more efficient production processes resulting in a more streamlined and cost-effective method of operation. This was a signal indicating that the company became more proactive towards efficient operations which would result in better long-term profits (Chernoff, 8). As such, this creates a buying opportunity in the long term as the company continues to utilize better methods of operation. Transactions   * Company: Verizon   * Quantity: 50   * Date: 12/30/2013 Buy/Sell: Buy. Reason/Decision Based on a recent article that stated that Verizon and T-mobile were going to swap unused airwaves, this creates a good buying opportunity for either Verizon or T-mobile. The reason behind this is quite simple, by swapping unused airwaves either company will be able to increase the amount of coverage they have which would result in more subscribers to their service. More subscribers equate to higher profit levels for the companies involves which would translate into higher stock prices in the long term. It is based on this justification that stock in Verizon was bought. Transactions   * Company: Monsanto   * Quantity: 50   * Date: 12/15/2013 Buy/Sell: Buy. Reason/Decision While a report indicating that the