The Research Title The researcher will complete a research dissertation with the following title: “An Evaluation of Effectiveness of employees’ Motivation in Enhancing Job Satisfaction and Increased Productivity of Clipsy Restaurant. The Research Topic and Questions The research topic for the dissertation entails employees’ motivation and job satisfaction and how motivated employee affects productivity. The researcher will address how motivation is related to productivity in doing so the researcher will be guided by Need-based theories and Reinforcement theories. Research Rationale This research will be important for Clipsy Restaurant in understanding impacts of its motivation strategy on productivity. In addition, the management at Clipsy Restaurant will learn on how it can improve its strategy. Research Questions While undertaking the study, the researcher will try to answer the following 5 questions.  1. How has motivation of employees in Clipsy evolved since its foundation?  2. Is employees’ motivation within Clipsy considered a significant area of business?  3. Does the Current employees’ motivation strategy adopted by Clipsy in alignment with its business strategy?  4. What are the business implications of Clipsy employees’ motivation strategy?  5. How can the employee motivation strategy adopted by Clipsy be developed further so that it is most beneficial to the organization? The researcher currently works as a human research manager at Clipsy Restaurant. Clipsy Restaurant is a small scale restaurant located in London and offers a small scale restaurant that offers fast food to people as well as is among one of the fast food to its highly valued clients. The restaurant has a workforce of 100 employees who work in various departments present at Clipsy Restaurant. The researcher is a royal customer of Clipsy Restaurant since 2010. The researcher mainly takes his breakfast, lunch as well as supper at Clipsy Restaurant. The employees’ motivation strategy that is adopted by Clipsy has enabled it to attract, retain as well as build high competent employees in a wide range of specialization. However, the strategy adopted has been associated with some failings and particularly noted from Clipsy high employees’ turn over. The Research Aim and Objectives The broad aim of this research is to explore the effectiveness of the current employees’ motivation strategy adopted by Clipsy with a view of making recommendations on how to make it more effective. In order to achieve the main objective, the researcher will use the following specific objectives:  1. To examine how Clipsy employees’ motivation strategy has evolved since its foundation  2. To examine how Clipsy employees’ motivation strategy is perceived within the organization at all levels; from senior management through to more junior employees.  3. To examine the current components of the reward strategy within Clipsy Restaurant.  4. To examine the benefits that Clipsy Restaurant as well as its employees receives through adoption of the existing employees’ motivation strategy.  5. As a result of the research, to make recommendations to Clipsy restaurant as to how its employees’ motivation strategy can be improved to be more effective Literature Review In this section, the researcher will review relevant literature pertaining to the subject matter. The researcher will do so by reviewing past studies conducted on the subject. Discussing appropriate theories associated with employees’ motivation