Executive Summary The author intends to start and manage The Vogue Hotel in Switzerland. To this end, the hotel revenue management plan will help in efficient running and management of the business, leading to profitability. Switzerland, currently the global center for the best schools in hospitality management, will provide a great avenue for the business to thrive. The top three best hotels in the world are based in this country. As such, there is a favorable environment for the business in the long run. The industry data reveals that a four-star hotel would be the best for the market. The revenue management plan will look at the principles of revenue and yield management of the business. Keywords: revenue management, hospitality, The Vogue Hotel Introduction A hotel revenue management plan is a variable pricing strategy used in the hospitality industry. It is used to counter variable changes that occur in the market. Its main aim is to offer the right room to the right customer with consideration to pricing at the prevailing market conditions. Consequently, effectiveness is achieved as future prices are already adjusted for the projected demand and trends. The rise of the internet in the 21 st century has seen the industry face new dimensions in the field. E-commerce has led to improved customer satisfaction and pricing. However, it has also resulted in increased competition in the industry (Rouse, Maguire & Harrison, 2011). In this paper, the author looks at the revenue management plan for The Vogue Hotel, Switzerland. It is a four-star establishment located in Bern, Switzerland. The Vogue Hotel, Switzerland: A Revenue Management Plan Pricing Various strategies are to be considered for the pricing of the rooms based on the prevailing market environment. To initially gain market share, low pricing will be set to enhance competitiveness. The price will later be adjusted to the premium level, which will vary based on the quality offered. Luxury will be the major determinant of the prices. The economy of the country should also be taken into consideration (Ozer & Phillips, 2012). Currently, the average index for four-star hotel prices is CHF 116.01. It will be paramount to have prices within that range. The price is projected to rise over the coming few weeks as summer nears. Demand and urgency of the customer will be the driving factors. A shorter accommodation period will attract high prices. Inventory The hotel management will have to look at the best way to handle the capacity as per the prevailing market conditions. In periods of high demand, The Vogue is bound to experience an increase in bookings. However, cancellations are also likely to rise. It will prompt the management to overbook to hedge out the risk. The aim is to maximize revenue. In times of low demand, lower pricing could be offered in an effort to be competitive in the market. The availability of number of rooms available in a given period should be assessed on a weekly basis to come up with relevant market prices for them (Rouse et al., 2011). Marketing Given the rapidly changing dynamics in the market, the management of The Vogue, Switzerland, will have to apply a variety of marketing strategies. Tailor-made marketing will be used to maximize the use of resources. The strategy will also enhance its impact on the potential clients at the given time. Pric