The marketing of a new product presents numerous challenges. Levinson, Levinson and Levinson [1] state that, “marketing is a very slow process”. The efficacy of a product may not save it from shoddy marketing. In fact, an inferior product may perform better if it is marketed better. In the field of robotics, the challenge increases significantly because of the various limitations robots have including the learning process normally required of the operator to deploy them effectively. The robotic car designed in this project is a simple system having basic components and is ideal for simple uses. It holds a lot of promise for adaptation for various uses, but is ready to use for certain applications. Its major service offering for a client is that it can provide visual information from areas that are not easily accessible since it has a camera, which can also operate in dark locations on night mode. In other words, it is able to ‘see’on behalf of the operator, who watches from a safe distance. Potential Applications of the Robotic Car In its current design, the robotic car has many potential primary and secondary applications, which in the same stroke simplifies and complicates its commercialization. Shanklin and Ryans [2] point out that a “new product tends to be extremely complex and often has a number of potential applications”. The robotic car’s primary applications will involve using its features as currently designed without further modification, which will primarily be to collect visual information about a target area. Secondary applications will involve using it as a carrier of separate specialised equipment for the collection of other forms of data. With modifications, it can be equiped with equipment sets such as probes, scoops, and drills to undertake some operations in remote locations. Multiple applications mean a wide range of potential clients, but it also means widely varying needs. One of the significant applications of robotic cars of this nature is, “sending them where humans cannot or should not go” [3]. Examples of such places include harzardous areas where chemical polution has occurred, buildings engulfed in fire and smoke, hostage situations, minefields or the diffusion of bombs planted in buildings. In fact, space vehicles for exploration of distant planets use robotic cars. The design in this project satisfies investigative needs on terrestiral motorable surfaces. By sending the robotic car to a chemical hazard, it is possible to determine the extent of spillage of a liquid or a solid pollutant. It can also work for gaseous pollutants if they are visible. The robotic car is able to collect vital information while the operator is at a safe distance. The car is able to collect information from a hostage situation without putting any law enforcement officer in danger. Another possible application of the robotic car is for routine operations in industries. These operations include cleaning harzadous areas and collecting information such as temparature in areas, which are not easily accessible, or may pose some threat to man. The car can provide access to environments whose safety is in doubt, or can change without warning, such as inside collapsed buildings and unstable mine shafts. The third category of applications for the robotic car is for sp