If the efforts to revitalize television in the digital era are to materialize, television viewers will ultimately be required to be conversant with the set-top box (a novel consumer technology) which provides unprecedented means of consuming television. There is no doubt that this type of technology entails assimilation of new media technology into the household settings. More importantly, it also facilitates amplification of an interactive techno-culture among domestic consumers of television. Consequently, interactivity must have a positive effect on the manner in which television consumers use this technology in their daily lives (Petersen and Kim 74). Therefore, the main focus of this paper is to discuss the manner in which television is used as a domestic technology. This paper will also address the primary position of television in the home and how it is by households. Ever since the launch of digital television and the introduction of the set-top box as the modern consumer technology to replace the analogue television system, television has been cast into the limelight with respect to adjustments in the manner in which it is currently consumed by households. It is worthy to note that the interactive television sector (the traditional media production firms as well as new players with novel business ideas) is currently facing stiff competition among the industry players in terms of who among them will develop the best ideas (Christensen 4). Domestication refers to the manners in which consumers of television endeavor to curve a niche for the technology in their houses and make it meaningful and productive in their daily lives. In other words, the domestication of technology implies a process of adopting technology within the household environment. The concept of moral economy implies that household members have unique ways of using television set as a domestic technology (Christensen 5). The four distinct ways used by the households are conversion, appropriation, incorporation and objectification. The conversion implies that household members alter the symbolic and functional use of the television (as a domestic technology) into a meaningful production that allows for the moral economy of the family to be integrated into the objective economy of the society at large. On the other hand, appropriation refers to the procurement of the television technology as a domestic commodity that facilitates the integration of the objective meaning in society with the domestic moral economy. Incorporation refers to the process of assimilating the television technology into the daily routines of the household. Nonetheless, incorporation is also the subject of negotiations and conflicts with the television technology. It also serves as an integral aspect of family members’ continuous work of creating and upholding identity within the household. Finally, objectification deals with the manner in which television (as a domestic technology) should be integrated into the daily routines of the household. In other words, it implies how the new technology should be fitted into the spatial organization of the household (Christensen 6). It goes without saying that the consumption of television as a domestic technology is a way to describe and position household members in their unique environment into a general social perspective. Nonetheless, when the television set is openly displayed by the household, it creates an impression that can be construed in diverse ways by individuals who visit that home. For example, the symbolic display of television as a domesti