Introduction Nokia is currently one of the biggest dealers in telecommunications equipment. Its presence has been greatly felt both locally and across the globe due to the wide expansion in business it has been experiencing. Nokia has spread its business everywhere to cater for customer needs and increase growth of telecommunications within the industry. It has produced different brands of mobile phone infrastructure on top of the other telecommunication equipment. “Interbrand ranked it the world’s most-valuable brand…,” (Hempel, Para. 3). It provides various mobile communication equipments in all major telecommunication markets and protocol such as CDMA, GSM and WCDMA. This paper will analyze the Nokia Company discussing its strengths, weaknesses, opportunities and threats facing it. SWOT Analysis The company, being a major organization in the world has various strengths that help it continue to be competitive in the industry. It also has some weaknesses, which, if not taken care of, would cause it to be faced out of the market. We will also see the various opportunities of growth that it could utilize to enlarge its business and the likely threats facing it. Strengths One of the biggest strengths it has is that it has a geographically wide network of distribution when compared with other organizations in the industry. “Everyday a quarter of the world’s population connect using Nokia…infrastructure and solutions,” Its branches are all over the world and this obviously increases its sales. Its Human Resource Department is composed of highly qualified individuals and professionals who work as a team. Its financial base is very strong and always stable since it is constitutes of various divisions which are very profitable. Also, its new strategy, “notably the shift to software architectures and mobile internet models, the continuing quest to set efficiency benchmarks, and the need to chase emerging markets without sacrificing too much margin” (Faultline, Para. 3), has worked perfectly to maximize its sales. Nokia gives the customers exactly what they want. Its products are user friendly as everyone is able to use them without any technicalities. This is coupled by the fact that its mobile phones contains as much accessories as anyone would want pushes their demand even higher “the company…remains the No. 1 mobile phone maker in the world,” (Barkoviak, Para. 1). It provides an assortment of products for all classes thus satisfying the needs of its wide range of customers. Since its products are high quality and durable, they attract a higher price, which customers are willing to pay, and therefore brings in more profits as compared to other brands. Weaknesses Some of the weaknesses that Nokia has are the price of its products. The products’ value is relatively high as compared to other products of the same modification in other companies. This makes customers settle for cheaper phones with the same qualities offered by other dealers. This is made worse by the fact that Nokia does not consider the common ordinary person who earns little money. Even in their product promotion strategy, it does not seem to include them as one of its target. This people constitute a large portion of the market and therefore, there is loss of profits that could have been brought in by such people. Besides, some of the products are complex to use fo