Introduction Al Nassma Chocolate LLC, a UAE-based brand, is the first company to offer camel milk chocolate globally (Divecha 2014). The firm was founded in 2008 in Dubai with a mission to offer flavored camel milk-based products with added health advantages to consumers. For a successful international expansion, consideration of potential market bottlenecks, product/price analysis, and macro-environmental analysis is necessary to formulate effective competitive strategies for Al Nassma. Spain, given its unique cultural heritage, is a market of choice for Al Nassma’s entry into Europe. Establishing a physical store in Barcelona would supplement the firm’s current e-commerce model and enhance its presence in the European markets. The primary objectives of this report include analyzing the Al Nassma brand using the 4P’s model and recommending appropriate marketing/sales and communication strategies for the firm’s flagship store in Barcelona. Theoretical Framework The marketing mix, a theoretical framework rooted in the microeconomic model, provides the ‘4Ps’ for developing strategies and tactics in a competitive environment. It helps determine, anticipate, and meet customer needs profitably (Hughes & Fill 2007). Using this tool, Al Nassma can determine the appropriate product offerings, pricing, delivery process, and marketing communications for the Spanish market. The earlier model contained four elements (4Ps), namely, Product, Price, Place, and Promotion (Hughes & Fill 2007). Three Ps were added to the original marketing mix – People, Process, and Physical evidence – to give the current 7Ps model (Hughes & Fill 2007). A comparison of the two models would help identify the best framework for developing Al Nassma’s marketing strategy for its physical store in Barcelona. The 4Ps Matrix Product Successful firms do market research to determine what consumers want and develop an appropriate product or service for each identified segment (Hughes & Fill 2007). In-demand products have the right attributes and quality that meet current and future consumer expectations. In this regard, an internal system for Al Nassma to measure the Spanish consumers’ perceptions, needs, and quality expectations is important. Price A product’s worth is determined by the price at which a buyer is willing to purchase it. In this view, the price should be competitive but not too low to affect profits. Price is a key element of the 4Ps matrix as it determines a firm’s profit margin. The important considerations in pricing include setting prices based on the customer’s perspective and taking into account value-adds and after-sale services (Hughes & Fill 2007). Al Nassma could consider a premium pricing approach, which is often associated with superior quality products. Place A firm must deliver its product or service “at the right place, at the right time, and in the right quantity”, while maintaining optimal levels of inventory and minimal costs (Hughes & Fill 2007, p. 48). The place or store must be convenient for the buyer, especially for brick-and-mortar businesses, such as Al Nassma’s Barcelona store. Also, the supply chains and logistics must be streamlined to ensure timely delivery and avoid delays. Optimized deliv