With the advent of new information technologies and their further use on a global level, a range of obstacles that used to hamper the process of communication among not only the representatives of different nations but also the citizens of the same state, have been removed, time and space being the key ones. With the help of the Internet and IT, people are capable of contacting each other within seconds and reach even the remote corners of the Earth. The spur of the communication process, however, has also triggered an increase in political and social proactiveness of the state citizens, leading to a rise in people’s awareness. As a result, a range of techniques for manipulating people’s opinions on the Internet has emerged. Although the virtual world may seem to have a relatively small effect on the real-life outcomes, the manipulation that occurs within the social media environment affects the state and its citizens aversively on social, economic, and political levels, thus, posing a threat of an unavoidable and untimely demise for the state in question. When it comes to defining the key people, who attempt at shaping online users’ opinions about a certain event, phenomenon, person, etc., the members of the government appear to be the key suspects. The reasons behind the deduction that leads to blaming the government are rather basic. Having a very impressive control over media and being interested in altering people’s vision of certain political, economic, and financial issues, conflicts, the government has the power to filter the information that emerges online. The recent initiative of the Pentagon is a graphic example of the above-mentioned phenomenon: Indeed, the Pentagon publicly announced years ago that it was considering using “black propaganda” – in other words, knowing lies. CENTCOM announced in 2008 that a team of employees would be “[engaging] bloggers who are posting inaccurate or untrue information, as well as bloggers who are posting incomplete information.” (Global Research, 2011, para. 15) The military service of the state is another institution, which may possibly be suspected in controlling the social media and filtering the information that is uploaded on the corresponding sites. The goals of the military services, however, can be viewed as far more obvious and direct. The actions of the military service are traditionally restricted to propaganda and the analysis of the locations, of the possible sources of unrest: “The discovery that the US military is developing false online personalities – known to users of social media as “sock puppets” – could also encourage other governments, private companies, and non-government organizations to do the same” (Jarvis, 2011, para. 4). While the examples of the political forces controlling the Internet and streaming online communication, the desired direction are quite rare. The military experiments in the designated area are relatively less covert. For instance, the recent study of the Defense Advanced Research projects Agency (DARPA) called Social Media in Strategic Communications (SMISC) was designed to “help the military play the social media propaganda game itself” (Global Research, 2011, para. 2). Therefore, the role that the military services play in social media