Introduction Background Human blood-to-blood contact has several health implications. Common diseases that affect people through such contacts include HIV and Hepatitis C (Hepatitis Australia 2014). Blood-to-blood contact may happen in several ways, but Injecting drug use concerns health care workers the most (Hepatitis Australia 2014). Indeed, minimising the incidence of blood-based viral infections, such as hepatitis C, mainly depends on effective policies regarding injecting drug use. The Australian government has adopted a harm-minimisation strategy (NSP Program) as the cornerstone of its injecting drug use policy. However, this policy is controversial. Rationale of the Research The Australian NSP program is controversial because of negative media messages that associate it with increased drug use (Chen et al. 2005). They have caused the closure of many NSP outlets in some communities, thereby forcing the government to relocate some outlets to communities that are more receptive to its interventions (Hughes, Lancaster & Spicer 2011). The media affect public perceptions of such health programs because they play a powerful role in shaping people’s attitudes and opinions about them. This analogy closely relates to how some survey questions shape people’s attitudes about public health interventions. Research Aim To investigate if survey designs affect people’s views about health services Research Questions   * Do the media influence people’s opinions on harm reduction strategies?   * How do survey designs influence people’s attitudes towards harm reduction strategies? Hypotheses   * The language and phrasing of Items regarding sensitive social issues affect individual social responses   * The media shape people’s attitudes about harm reduction strategies in public health Importance of Study The findings of this study would be useful to legislators, community members, and public health officials because they could help to formulate interventions for reducing the incidence of Hepatitis C and other blood-based infections. Furthermore, the findings of this paper would add to the growing body of research regarding harm reduction strategies in public health. Literature Review For a long time, healthcare programs have excluded harm reduction strategies. Recently, experts introduced it as a method for reducing the negative health outcomes of illicit drug use (Taylor 2008). Harm reduction strategies involve an array of services that do not require injecting drug users to stop using drugs (Pates, McBride & Arnold 2005). Instead, the intervention minimises the risks associated with such interventions, such as medically supervised injecting centres, providing pill-testing kits, and providing harm-reduction education materials (among others). These materials would often educate the public about the benefits of adopting safer injecting practices. Australia has had several harm-reduction interventions (Hepatitis Australia 2014). However, the most common one is the needle and syringe program (NSP), which includes the establishment of shop front styled outlets around the country to provide injecting drug users with vital information about safer drug injecting practices. Located in many inner-city urban environments that have a high population o