Introduction Sony is a multinational corporation that records some of the highest sales revenues globally in the semiconductor industry. In order to continue playing its role in the competitive global industry, the company has a mission of creating value for its stakeholders and improving the quality of life for the next generation of people across the globe through better innovations. Vision As a dominant firm in the semi-conductor industry across the globe, Sony has a vision that it must seek new approaches that transform the firm’s ability to achieve profitability and growth that is sustainable in the long run. Marketing Objective Through the combination of the above aspects of the vision and the mission, Sony Corporation aims at meeting specific needs of its stakeholders through development of better products. This could be achieved if the firm:  1. Becomes the first technology leader in the industry  2. Produce high quality innovative products that meet specific consumer needs. Developing a Growth Strategy The growth strategies can well be developed in various ways through the utilization of the Ansoff Matrix. The matrix determines the best course of action for the firm to undertake. The matrix can be represented in the table below. Penetration of the Market: this aspect of the strategy aims at increasing the market share of the corporation since it aims at increasing new customers for the music systems of Sony. Given this strategy, Sony Corporation could achieve it by pricing its products at a favorable price that is affordable by consumers. It could also re-brand its music systems and increase its budget on marketing the products. Market Development: this strategy involves Sony Corporation taking the developed music systems into new markets especially in emerging markets through expansion of the distribution networks and establishing strategic partnerships in emerging markets. Moreover, Sony could find new uses for its Sony music systems such as use in commercial places rather than domestic use only (Mills, 2002). Development of the Product: this strategy involves modification of the music system to fit into specific customer needs. For instance, the use of the system in commercial places could be different from the system use at home at this may require development of products for different customers. Diversification: this strategy involves a venture into markets that are completely new to Sony. This means that the firm could venture into new markets in different countries such as other developing nations that the firm has never ventured in. this strategy requires undertaking of a research concerning the new market and its viability as the firm’s product destination. This could be followed by research and development of music systems that fit into the specific needs of the new market. Pricing Strategy Pricing of the music systems is significant for Sony because price is a sensitive factor that most consumers do consider in the course of their purchases. The generic strategies established by Porter are significant in establishing the prices of the music systems of Sony (Porter, 1998). The aim of the pricing of the music systems is to establish a competi