Introduction Complex cultural realities are a common phenomenon for global business systems. The paradigm shift of the business world as a result of globalization has resulted in a mixture of cultures that make up a society. For example, the numbers of employees working in international companies has risen in the recent past, bringing the totals to an approximate 73 million people working in foreign companies. It is worth noting that in all these business ventures, humans and all that is encompassed in humanity form the bedrock of discourses handling corporate social responsibility, human resource management, corporate governance, and sustainability (Palthe, 2008). Recognizing the importance of the person as a driving force in any organization is very essential. Culture is one of the parameters that define a human person. Therefore, understanding the different cultures that define the different classes of people has become a rising concern for managers because they need to be aware of the different beliefs, preferences, and values of the different people. This is important for the successful running of any organization and this paper will focus on culture at an international level in the business context. Understanding Culture The definition of culture is very complex as is evident from the various definitions by different scholars. Engelen (2010) denotes that Kluckhohn’s (1951) definition of culture is the most renowned and consists “in patterned ways of thinking, feeling and reacting, acquired and transmitted mainly by symbols, making up the discrete achievements of human groups, including their embodiment in artefacts’”. The question whether a society is made up of one culture is very relative because different traditional ideas and their attached values are the fundamental principles of culture. Practically, there is no single society consisting of a single culture in the contemporary society. However, such a society ideally exists, and may have existed, when people lived and were restricted to their specific cultures centuries ago, probably before colonization. In the contemporary world where globalization is the order of the day, a society is made up of numerous cultures and an example is the United States where people from all walks of life with different cultures are found. Hofstede’s Dimensions Hofstede’s dimensions have been at the forefront in describing culture and these have been extensively accepted by management and entrepreneurship scholars for application in the business world (Marino, Strandholm, Steensma & Weaver, 2002). Different cultures are defined on the basis of these dimensions and are used to govern management of international businesses. These dimensions are four and they are used to define different cultures. They are power distance, individualism vs. collectivism, uncertainty avoidance, and masculinity vs. femininity (Hofstede, 1980). Importance of understanding cultural variation in International ventures It is important that international managers effectively manage their human resources because this is regarded as the key to competitive success (Rodrigues, 2009). The human resources are essential factors that keep an organization running, and if poor