In recent years, sky diving has gained prominence to become a popular tourist product. By and large, the popularity of the sport can be attributed to the dissemination of well articulated market stories. Through the application of this technique, skydiving has been promoted as an exciting and exhilarating activity that provides the ultimate adrenaline rush. At present, there are other market stories that are shaping the tourism product markets; most notable of these is eco-tourism which is emerging as the new frontier in tourism. Definition of Skydiving Sky diving is a sport that involves the participant jumping out of a moving aircraft, performing a variety of acrobatic maneuvers before finally pulling the parachute’s ripcord, usually at the last possible moment (Rinehart and Sydnor, 2003). Sky diving is distinguished from conventional parachuting in that it is done purely for recreational purposes. History of Skydiving According to Roberts (1999) Sky history can be traced back to the year 1797 when a Frenchman, Jacques Garnerin jumped out of a hot air balloon and did acrobatic maneuvers mid air before executing a safe landing. The sport gained prominence in the ensuing years with mainstream use of airplanes. Why Skydiving is Good Product in Tourism Market In any conceivable tourist destination around the world, skydiving is a good addition to the tourist market. This is because; skydiving offers the participants an opportunity to face their fears head on. Most people are terrified at the prospect of jumping out of a moving airplane. Sky diving offers them a chance to face these fears and actually surmount them Skydiving is also a good product in the tourist market because it offers the tourists an opportunity to participate in a new experience. Most tourists who regularly visit new destinations would be interested in trying out new experiences during a visit to the area as opposed to participating in the same activities that they are accustomed to. Few things in life can compare to the sensation of floating through the air that skydiving offers. Furthermore, the experience of skydiving would be a great story to tell friends and family members after the vacation. In summation, skydiving is an exhilarating, challenging and fun activity. (Buchanan, 2003) that would is a good product for any given tourist market. Skydiving Destinations around the World In recent years, skydiving has become a popular sport that is practiced in many countries around the world. The world’s top ranked skydiving destinations include Taupo, New Zealand, the Swiss Alps, San Marcos, Texas, Plettenberg, South Africa and the Katmachka Peninsula in Russia. (Wright, 2009) Adventure Products Apart from skydiving, there a number of other adventure products on the tourist market. A notable example of this is bungee jumping. Bungee jumping is a sport that has grown in popularity in recent years. It involves the participant jumping from an elevated position, usually a cliff or bridge, while attached to a long elastic cord known as a bungee cord (McFee, 2008). Another adventure product for the tourist market is white water rafting. White water rafting is a purely recreational activity t