Introduction Many people have numerous questions about the success of Disney Pixar in the animation film industry. People wonder what makes the company to be so appealing. Besides, a majority of people wonder how the company manages to turn an ordinary world into a magical world. Disney Pixar started by coining the idea of walking and talking toys (Abel 2004). No other company had come up with such a notion before; therefore, Disney Pixar knew that it was out to make something big out of the idea. The company released A Bug’s Life and later Toy Story , which were two animated movies. The two films were set in the usual world, but they depicted an extraordinary scenario. Leskosky and Berenbaum (1998) posit, “ A Bug’s Life brings the insect world to life and it meant that children grew up with awareness that bugs are alive and connected to each other” (p.61). Disney Pixar took every aspect of life that the audience would take for granted and transformed it to bring out a different picture altogether. The company is capable of developing intelligent films that attract the audience from all the age brackets. This capacity makes the company unique. As the world continues to adopt new technology, Disney Pixar continues to improve its creativity in the film industry (Abel 2004). Through the help of sophisticated equipments, the company has given life to monsters and made them act like human beings. This aspect has helped the company to open a novel world to adults and children, a phenomenon that is astonishing and hitherto still linked to the universe through clandestine doors. Over time, Disney Pixar has continued to relate with its vast audience through passing across information regarding the extraordinary world in a fascinating and enlightening order (Abel 2004). Disney Pixar focuses mainly in the production of family films. Through its experienced personnel, the company produces numerous animated films intended for children, adults exclusively as well as others intended for both children and adults. Currently, the company serves a wide target audience comprising of people from different age brackets, gender, and different backgrounds. This paper aims at analysing how Disney Pixar runs its films for families. The paper will analyse the company’s target audience and focus on its marketing strategies. Disney Pixar film content Film producing companies articulate the contents of their films based on the target audience. The companies develop scenes and use languages that their target audience would understand. Disney Pixar has made the effort to engage its audiences through the contents of its films. For instance, in some of its trailers, the company includes scenes that consist of a language and jokes that only adults can understand (Booker 2010). Besides, the company uses its characters carefully based on the target audience. In Toy Story , the company used cute toys with an intention to engage its younger audience. The company is always keen to the rule of content, which dominates the film and media industry. Failure to include the appropriate content in the film or media coverage drives the target audience away (Booker 2010), which underlines the reason why