Introduction The buying decisions of a customer are considerably influenced by the recommendations or suggestions provided by their friends or near ones, then the information that may have had by any other form of advertising. However, new media forms like e-marketing have increased the scope of shopping in the world of today (Arora 2007; Liao, Proctor and Salvendy, 2009). The objective of any marketing entity is to increase the revenue for the organization either through an increase in sales volume or an increase in margins (Arora 2007). Because of the vicious competitiveness in most markets as well as the increase in intelligence of the customer, it is not easy for a business entity to charge high prices or rates while increasing its margins at the same time. Hence, raising the volume of sales may fulfill the objective of increasing revenue. The organizations should aim at learning the impact of relationship marketing strategy on online consumers, the effect of website security on online consumers, the extent of a customer’s satisfaction impact on e-commitment, the e-trust impact of electronic word of mouth and e-commitment impact electronic word of mouth to the customers (Burkey, College, and Delaware, 2007). Then it should be able to explain how commitment, communication, proper conflict handling, and trust create a good relationship in a business (Kalakota and Whinston, 1997). There is a dearth of information on customer satisfaction and trust in the British context of online retailing. Moreover, the role that commitment plays could be just as relevant as trust and satisfaction, but there is a gap in the existing literature about this. Therefore, the results of this study will be able to enlighten online retailers on how to maximize relationship quality, so they can retain their customers, and cultivate customer satisfaction and loyalty. Retailers must understand that it is not always about the price that matters to customers (Korper and Ellis, 2001). The fashion industry is an old and established type of business that has become subject to many changes due to deregulation and technological developments like online shops. Many fashion companies have branches in different countries but can reach all parts of the world. This expansionism and diversity make them stocks among the hardest subjects to analyze. General Overview At first glance, the website’s design seems rather overcrowded but it does a good job in providing informative content about subjects as the products, patents, and target customer. The target customer of the website appears to be from first glance to include both men and women. The division of the website is easy to follow with the main products of the company provided in the first and main tab section. These include clothes and gift cards. Additionally, the company sets itself apart through its customer support services. The link to asking a question is among the first things to notice near the top of the page. Regardless of the overcrowded first impression, one gets upon opening the website of the company, it is still important to note that their topics are divided into main and subtopics. Main topics include subjects as women and women while subtopics are c