Executive Summary Tourism is believed to be one of the most influential and fastest growing industries across the world. Its growth over the recent years has been on a steady rise with numerous countries across the world witnessing an upward mobility in their tourism industries (Dabour, 2003, p. 25). According to Sharpley and Telfer (2002, p. 1), both international and global tourism are estimated to be worth US$3.5 trillion. This report is supported by Lindsay (2003) who states that “worldwide, tourism generates annual revenues of nearly 3 trillion US dollars and contributes nearly 11% of the global GNP (Gross National Product), making it the world’s largest industry.” In a more recent documentation by UNWTO (2011), the industry of tourism is reported to generate estimated global revenue of US$919 billion just from its exports alone. This clearly shows the immense value of tourism as a vital aspect in the development and planning of today’s business-oriented world. Many studies conducted today attest to this fact—with a good number of them prospecting a better future for tourism in spite of being, admittedly, aware of the looming dangers prospected to come in the near future. One such scholar is Kim (2010, p. 1) who says that: The World Tourism Organization (UNWTO) forecasts that the world tourism industry will grow at an annual rate of 4.1% by the year 2020 with international arrivals reaching nearly 1.56 billion by the year 2020 in Tourism 2020 Vision, its long-term forecast and assessment of the development of tourism. In this paper, central focus is going to be on analyzing Marseille as a tourism destination—with special attention being paid on the current nature of tourism and the role of stakeholders in furthering Marseille’s tourism endeavors. Introduction In essence, tourism refers to the act of tourism is the act of travelling for purposes of leisure, recreation and business (Selby, 2004, p. 15-30). Its various categories include heritage tourism, ecotourism, wildlife tourism, religious tourism, cultural tourism, agri-tourism, among many others. A stakeholder, on the other hand, is simply an individual, organization or groups that has interest in a particular institution and are affected, in one way or the other, by the actions of that particular organization. Fundamentally, several factors contribute variably to the progress or advancement of tourism. These factors include (but are not limited to): good management policies by the concerned tourism bodies and people, the availability of rich ecosystems which encourage visits, relative efficacy of financial institutions and viable cooperation among stakeholders (Lindsay, 2003). However, based on the varying nature of development in countries; tourism development and planning (whether national, regional or international) occurs differently across the world. According to Stuart and Nicoletta (2006, p. 150-152), stakeholders play the most important role in the success of tourism since most of the other factors cannot be effected without their authorization. It is for this reason that most studies conducted today tend to focus on variant aspects of the stakeholders. Needless to state, tourism, just