Introduction Business scholarship is consistent that mission statements not only help focus the organization on what really matters to itself as well as its stakeholders, but also define the firm’s core business, its objectives and its strategy to reach those objectives (Abraham, 2012; Rigby, 2015). Research also underscores the importance of undertaking regular evaluations of mission statements to align them with existing environmental considerations and also to proclaim the uniqueness of the organization within the context of corporate purpose and scope of operations (Sevier, 2003). The present paper assesses the mission statements of two internationally recognized business enterprises with the view to explaining the extent to which these statements have succeeded in meeting the set criteria for assessment. Evaluation of Home Depot’s Mission Statement Home Depot’s mission statement underscores the main purpose of the organization as well as the primary objectives that drive the company. The mission statement seems oriented to satisfying the needs of customers by providing them with the highest level of service, the widest selection of products, as well as the most competitive prices. Consequently, although the mission statement is silent on the company’s targeted customers, it nevertheless identifies their needs as indicated above. Additionally, the mission statement indicates how the company plans to serve its customers by suggesting that Home Depot is a values-driven company that achieves satisfaction by providing excellent customer service and building strong relationships with customers and other stakeholders. Such value propositions drive customer interest in Home Depot’s product offerings and also enhance the firm’s competitive advantage (Abraham, 2012; Harmon, 2006). It can be argued that Home Depot’s mission statement is based on the company’s core competencies of broad product differentiation, customer service, as well as low prices. These core competencies fit well into a market environment that is characteristically driven by stiff competition for market share and profitability. Furthermore, Home Depot’s mission statement inspires and motivates its employees as it underscores the importance of doing the right thing and taking care of staff members in the best possible way. Home Depot’s mission statement is quite realistic; however, it is neither concise nor sharply focused. Such an orientation implies that it may be impossible for some stakeholders to have a clear comprehension of the goals and objectives of the mission statement. Although the mission statement is suggestive of how the company wants to be remembered (e.g., by giving back to society and respecting all people), available literature demonstrates that communicating the mission statement in a clear, simple and precise language is important in emboldening an organization’s corporate culture, values, strategy and view of the future (Rigby, 2015). Consequently, Home Depot needs to shorten and focus its mission statement with the view to achieving clarity of objectives and ease of understanding. Evaluation of Nike’s Mission Statement Nike’s mission statement is not only specific and sharply focused, but is also quite unforgetta