Introduction Issues of sexual orientation, identity, gender and sex have always been of crucial importance for the existence of the human beings. In the modern world, the issues of sex and orientation can be found a rather higher level of development than in the past displaying more freedom for people in manifesting their likes and preferences in sexual sense. Nevertheless, considerable controversy still surrounds these issues as majority of the society still has not get accustomed to the existence of those who differ in their sexual orientation and do not hide it from public view. Thus, the special theory, “queer theory” was created by activists of the movements for the equal rights for people with different sexual orientation. This theory will be considered in this paper as a means to analyze the pieces of art that reflect the shift in public opinion about “queer” and about the issues of sex and sexual orientation. However, the major means of analysis in this paper will be the science about signs as main tools of exchange of messages between people, i. e. semiotics as “the words needed are to be found within semiotics” (Semiotics and Communication, 1993). Pierre et Gilles As far as this paper focuses on the tracing of the impact that the so-called “queer” art has on public perception of everything queer, the major subjects of this paper are pieces of art that deal with such issues as gay marriage, nude male and female body as a form of art, sadomasochism and all other phenomena that are considered to be abnormal by the society in the traditional sense of this word. Thus, the first work which is to be analyzed is the photo titled Les Maries by Pierre and Gilles which was shot in 1992. And the first impression made by the photo under consideration is the great amount of references to homosexuality. To be more exact, the very subject of the photo is the homosexual marriage which is difficult to see until one looks at the photo more attentively. The wife and the husband portrayed on the piece of art are actually both men one of which is wearing a traditional black tuxedo while another one is in a wedding gown with pink decorations: What particular can be said about the photo and its meaning for the whole society? First of all, this is a piece of art that breaks all the standards and norms of the conservative society of human beings. It has never been “normal” to display in public such socially condemned feelings as homosexual ones, and due to this fact people considered “normal” consider homosexuals of lesbians to be dangerous, not for them personally but for the established way of social life: “They are ‘dangerous’ as certain social classes have sometimes been described, dangerous because they strike at the very heart of a world that is both narrowly self-assured and proud of its aesthetic and intellectual prerogatives. They challenge all forms of decorum without ever resorting to ostentation or militancy.” (Marcade and Cameron,1997:7). Thus, from the point of view of semiotics, this picture is a sign of the change that has recently occurred in the public mind about homosexual relations. This photo, and the readiness of people to pose for it, can be inter