Critically analyze what the customers’ service expectations are from restaurants such as Raju Omelet? How did these expectations develop? One of the greatest expectations that customers seek in a restaurant such as Raju Omlet is the readiness of staff to attend to them. A server needs to be constantly available due to the increased customer demand. The employees should be sensitized to ensuring customer satisfaction in an attempt to increase repeat clients. Regulars expect the management to listen to their complaints with a view of attending to them appropriately. It is an archetypal reaction for customers to voice their concerns over a particular meal or service. Customers also expect staff to be friendly to them. A signature of greeting the customer before asking them what they want to be served shows this practice. Customers also love variety (Khanzode and Puri 6). Therefore, the restaurant’s menu should be designed to accommodate all diets. The hotel should be ready to provide substitutes upon the customer’s request. For instance, the provision of meals that contain insignificant cholesterol levels such as salads should be prioritized. The restaurant should also ensure the selection of diverse staff members. Some customers prefer being served by female staff while others have an inclination to exceptional staff. The establishment of good relationships between the management and customers significantly promotes the restaurant’s reputation (Khanzode and Puri 4). In addition, the customers need to be served in a clean restaurant since it also portrays their image. They prefer to eat in a place that is well kept with fresh linens, and dust-free surfaces among others. A slip-up such as serving a customer on dirty tables can readily drive them away. Consequently, customers wish to meet managers to express their concerns. The availability of the manager shows the customers that they are part of the restaurant’s success. Formulate the Unique Selling Points of Raju Omlet. What brand image did Raju Omlet develop during its start-up period and how was this image established? The unique selling point of Raju Omlet is derived from the advertisement of food through direct talks and media. The management realized that people did not come to the restaurant because they loved the type of omelets offered in the restaurant. As a result, research on the health benefits of eggs was conducted with a view of improving the restaurant’s sales. Radio advertisements were improved to cover the health benefits of taking eggs whilst demystifying issues concerning the consumption of eggs. For instance, they learned that eggs were incredibly nutritious since they comprised most of the nutrients required in the body such as vitamins, phosphorus, and selenium among others (Khanzode and Puri 14). Another important aspect emphasized entailed enlightening people on the antioxidants contained in eggs such as Lutein and Zeaxanthin that improve eye health significantly. At the end of each radio spot, they added the statement ‘by Raju Omlet’ in an attempt to raise the interest of many people in tasting the food. As a result, consumers we sensitized to the benefits of taking eggs