Abstract Good Hotel uses the best business concept in order to emerge successful. The hotel’s business strategy supports the changing needs of every customer. This essay discusses the three alternatives considered by Pam Janusz after the hotel changes ownership. The paper also explores the effectiveness of JdV’s marketing strategy for Good Hotel. The discussion also offers the best strategies for positioning Good Hotel. The Mission/Vision behind the Good Hotel Concept Good Hotel has been “a politically correct business” (Gilinsky & Inamdar, 2010, p. 3). The hotel has embraced one of the best concepts in order to realize its potentials. According to the authors, Good Hotel’s vision has been to become an outstanding business that inspires its customers and stakeholders. The hotel’s strategy always focuses on the experience of every customer. Good Hotel’s positive approach “is designed to empower and inspire the good will in every customer” (Gilinsky & Inamdar, 2010, p. 2). The managers at the hotel also use the best ideas and practices in order to support its immediate community. The hotel is always socially conscious. The hotel also offers quality and affordable services to its customers. The approach explains why the hotel attracts and retains more customers from different parts of the world. The hotel’s concept ensures every stakeholder is contented with every service or business practice. Three Alternatives for Pam Janusz The new ownership of Good Hotel was something unexpected because Pam had worked hard in order to make the firm successful. Pam is considering three alternatives for the hotel. The first alternative is continuing the good concept of the hotel. This approach will ensure the hotel continues to attract more customers. The approach will also empower every employee in order to promote the hotel’s performance. This alternative might also affect the hotel’s future. The new owner of the hotel might not support its current concept. The second option is expanding Good Hotel’s concept. This strategy has several advantages. It will make the company profitable and successful. The hotel will also achieve its goals within a short period. The only disadvantage is that the new group might not support the strategy. This situation will affect the performance of Good Hotel. Pam might also do away with the hotel’s current concept (Gilinsky & Inamdar, 2010). The decision to discontinue the concept will ensure the new owner develops a new mission or vision for the hotel. The approach can produce a better business strategy for the new group. However, this approach can threaten the future of Good Hotel. It might also discourage the hotel’s customers and eventually make the new group less profitable. Good Hotel’s Target Customers The case study explains why Good Hotel has become a leading player in the American hotel industry. The hotel has always focused on the changing needs and expectations of its customers. The customers are sensitive about the environment. This situation explains why the hotel has uses environmentally friendly practices. The hotel uses recycled materials in order to support its environmental protection policy (Pearce & Robinson, 2013). The customers are also sensitive about the services availed to them. Such customers also come from diverse bac