Advertising is creating of awareness or making known of a product to the proposed or targeted customer. Advertisements consist of a picture(s), wording or the message, and sound. Adverts could be targeting a first time product on the market or an existing product that a company is still advertising its new developments, or reminding the customers that the product is still in use, and retain them. Advertising is important because it makes the company and the product known, as well as increases of sales, and keeps in touch to the customers and persuades them to buy your product or continue using it if they were. Different medium like the TV, radio, newspapers, internet, or the billboards may be applied in advertising. The advertiser should make sure that the adverts make sense, so that the customer will easily understand the ad or the product being advertised. It is true that beauty and body image are such a big issue in our lives today. People who are considered beautiful get away with many things, compared to the ‘normal’ person. When it comes to products or good that we need as consumers, we admire that pleases our eyes. Beauty is visual and is what is seen first, and are likely t judge by it. According to Dhar, visual or appearance of a commodity is important while advertising, especially on Television. People not only want to hear the message but also enjoy the good appearance of the advertisement. People easily remember interesting ads for a very long time, so the company should do their best to capture the customer on instance. Therefore, it comes without saying that, consumers are be enticed by the beauty of the person advertising the product and end up buying it even if they really did not need it. This happens all the time for the undecided buyers or exploring buyers. Just because a certain product is associated with a certain person, a person you look up to or admire, you will buy it because of that simple reason. Even in the stores, a person will be attracted by a product that is well packaged, compared with the one that is dull and not inviting. In the first ad where Keira Knightley is advertising the perfume, it denotes that the perfume makes you feel or look as beautiful as she looks in that ad. You can also say that it denotes that the perfume is simply natural, or harmless or just beautiful. Her being naked connotes that the perfume is as smooth or natural as she looks in that advertisement. It also looks seductive, sexy and lovable, thus capable of attracting men too. Men will buy the perfume for their girlfriends or wife, while ladies will want to be associated with her and Chanel products too. Again, when you look at her, she is not looking at the perfume itself at all. There is no attachment of her to the perfume. She does not look like she really likes the perfume. It is just placed besides her, so you would think she was just posing for a photo or doing a movie. The first thing you actually see is her nakedness and the cap that is hiding the breasts. She looks at the consumer, like she is trying to tell them something verbally. The consumer will most likely be looking at her body first, then the perfume. When the consumer looks at