Introduction Strategic management is about establishing visions and missions of a company. The missions and visions provide the direction to the company concerned and help it defines its position in the market amidst stiff competition from other industry players (Brubaker, 2005). Corporate strategy management is viewed as the best way through which a company can easily establish a competitive edge over competitors. The role of establishing the mission and the vision of the company is the sole responsibility of the top management, but for these missions and visions to be fully acceptable, all levels of managements and employees in general should be involved in a way in the process (Mourier and Smith, 2001). Once formulated the mission and the vision should be communicated clearly to the employees for implementation. This report aims at presenting the findings of an investigation that was carried out to find out the process involved in the formulation of the corporate strategies at McDonald’s corporation, the worlds leading Fast Food Franchise Corporation. The report also establishes the areas of their applications, levels of strategies that a company can employ and the implication of these strategies on the company’s well-being. Overview of the company reviewed McDonalds Corporation prides itself as the leading global fast food chain with a special appeal among many residents of America for its burgers and french fries. The company started off in 1954 and has since grown many branches that are spread in all states of the United States of America as well as in other continents. Today, McDonalds serves millions of hungry customers across the globe through its franchised and fully owned branches. The path to McDonald’s success has been shaped by its creativity and innovativeness that has made it remain focused to a particular market segment. Although there is nothing much to be differentiated in a fast food restaurant, McDonalds has over the years defied this and has always come up with innovative products that has seen the chain gain continued revenues. Among the most innovative products to have ever been produced by this chain were Big Mac and Egg Muffin whose market response was positively overwhelming. The chain is also famed for its innovative tag of “Happy Meal” which was essentially useful in pooling children into eating at McDonalds. From the short overview of the company; it is evident that McDonalds has a way of doing things in a sharp contrast of what others in the fast foods industry do. It is this uniqueness portrayed by McDonalds that the report seeks to examine. Scope The investigation was done on McDonalds as it is a company with a national and international outlook. The reasons for the selection of this business included intense competition that exists in the fast food industry. This competition has led to the need of extensive research and development of advanced corporate strategies to counter the competition and to establish a strong presence in the market. Therefore, McDonalds provides a good source of information on the study of corporate strategies, their applicability, their usefulness as well as their role in business success. Report Structure The report will be presented in the following m