Executive Summary Dubai has become one of the most popular touristic destinations in the world. It is also characterized by one of the most favorable business environments. Various largest businesses in the world have offices in Dubai. The present paper provides a brief analysis of Dubai in terms of politics, economy and culture. The present report also provides certain recommendations concerning entry strategies for Starwood Hotels & Resorts. The company should take into account regulations existing in the region, especially concerning free zones. The company can also consider cooperation with one of the largest hotels chains in Dubai, Jureimah. The company should pay special attention to human resources management, including training and internship for nationals. As for the entry strategies, the company should focus on deluxe services provided and specific peculiarities of each of the new hotels. Thus, one hotel can be culturally-oriented; the others can be designed for business people, etc. Introduction Starwood Hotels & Resorts (also referred to as “the company”) is one of the most successful hotel chains in the USA as well as worldwide. It is also one of the fastest growing businesses in the world. Thus, according to the company’s 2011 annual report, from 2007 to 2011 the company opened 389 hotels (Starwood Hotels & Resorts Worldwide 3). Notably, those were years of the world financial crisis and the company still managed to continue developing. The company owns luxury hotels (The Luxury Collection ® , W ® , Westin ® , Le Méridien ® , Sheraton ® ), select-service hotels (Four Points ® , Aloft ® ) and an extended stay hotel Element ® . The company continues opening new hotels worldwide. At present, Dubai is one of the most favorable sites to develop hotel chains as the city is one of the most popular touristic attractions (Karrar-Lewsley n.p.). It is necessary to note that favorable business environment and prospects this Emirate promises attracts many hoteliers (Hall n.p.). Nonetheless, Starwood Hotels & Resorts can become one of the leaders in this market as well. The company is planning to open at least five new hotels in Dubai in the period between 2012 and 2017 (Starwood Hotels & Resorts). The present report provides a brief analysis of business environment in Dubai and outlines a possible entry strategy for the company. Brief Analysis of Dubai Dubai is the second financial center of the United Arab Emirates (Abu Dhabi is the first). The economy of the country has largely relied on oil production which is regarded as a long-term challenge. However, the government’s efforts to diversify the economy of UAE has been quite successful so far as now GDP “based on oil and gas output” is only 25% (HSBC 8). The government pays a lot of attention to the development of hospitality business and real estate business. The government also creates favorable environment for foreign investors. It is necessary to note that Dubai was significantly affected by the 2008 financial crisis as its economy heavily relied on the real estate business. The strategic plan of the country is to continue diversification of its economy, paying special attention to hospitality business. The UAE will also focus on impro