Introduction Social media represent a powerful tool allowing politicians to convey their messages directly to a broad auditory of citizens. Voters, in their turn, get a virtual window to observe the political world from their candidates’ perspectives. Therefore, politicians obtain an opportunity to create their individualized narratives of political reality tailored to serve their needs: present powerful images of themselves to attract as many supporters as possible and establish strong and sustainable connections with them. Analysis of Jeff Fortenberry’s Facebook posts and Tweets According to the information provided on Nebraska Government’s webpage (2021), Jeff Fortenberry serves Nebraska’s First Congressional District. He focuses on support for families and communities and works for the House Appropriations Committee and the Energy and Water, Agriculture, and Military Construction and Veterans Affairs subcommittees. Previously, Fortenberry operated with concerns related to Middle Eastern affairs, human rights concerns, nuclear weapons non-proliferation, and agricultural entrepreneurship (Nebraska Government, 2021). Jeff Fortenberry has his personal accounts on Facebook and Twitter. The analysis of Jeff Fortenberry’s Facebook posts and tweets includes the period of August 2021. August 10 to August 14: Fortenberry is focused on the devastating consequences of illegal immigrants’ passing the borders and hardships of the Border Patrol (Fortenberry, n.d.a; Fortenberry, n.d.b). August 5, 11, and 19 (Fortenberry, n.d.a) and August 5, 12, and 20 (Fortenberry, n.d.b): Fortenberry emphasizes the importance of local businesses’ prosperity, promotes loans and other measures of support for them. August 5 (Fortenberry, n.d.a; Fortenberry, n.d.b): the discussion of the dysfunctional relationship with China. The perspectives on the range of issues that Fortenberry promotes on Facebook and Twitter go in line with the positions of the Republican Party. The differences between the posts on Facebook and tweets stem from the unique features of these platforms. Twitter is primarily used to distribute professionally relevant information concisely and elaborately (Ernst et al., 2017). Facebook fosters to enhance commitment, intensiveness, and proximity of people’s communication. In comparison to Twitter, Facebook seems to be more socially mixed and widespread (Ernst et al., 2017). Fortenberry posts the same information on both platforms. The main difference between these accounts is the number of followers, comments, reposts, and likes: 21,7 thousand followers on Facebook compared to 24,6 thousand on Twitter, show themselves more active in commenting, liking, and sharing. Hence, Fortenberry’s voters prefer to interact with him on Facebook rather than on Twitter. Possible Alterations for the Engagement of Moderate Voters It is crucial to characterize moderate voters to provide effective recommendations for candidates intending to win their approval. Compared to non-moderate voters, moderates rarely consider their candidates’ ideological positions (Adams et al., 2017). It is rational to suppose that centrist voters prefer more centrist politics, but it was not proved in practice as