Abstract As a consequence of social media coupled with the direct and indirect persuade of social media promoters, in the present day clients are expected to make purchases on what they read and see in forums referred to as ‘social’. However, this can only happen if the information is brought forth by an individual or entity they have built trust in. In addition research has shown that firms have been able to bring back dejected clients and shareholders by way of social media. This is the reason why a focused and strategically set line of attack has become a vital portion of any whole and directed marketing scheme which must as well be crafted by employing fresh and upcoming techniques. The way in which to go about this successfully has been discussed here in detail. Introduction The reference social media is used to describe the use of World Wide Web based and cell phone technologies to make the exchange of information an interactional chat. The use of social media does not just stop at socialization or interaction; it is being utilized to a very large extent in business. Its use is expected to hit even higher levels as technology advances and the ways of conducting business scale onto new heights (Scoble & Israel, 2006, p. 3) Social media comes in various types which include; publications, cyberspace forums, weblogs, public web log, video, and social bookmarking, among others. When it comes to commerce or doing business, social media is generally referred to as end-user-generated media, popularly referred to as CGM. A familiar line running through all classifications of social media is a combination of technology and social relations for the co-generation of value. Individuals get hold of information, education, reports and other facts from electronic media and print media. Social media as relates to e commerce are different from industrial or conventional media, like dailies, TV, and motion pictures. They have become fairly affordable and accessible to allow anyone, even private business people to put out or access information, as may be measured up to industrial media, which commonly call for considerable resources to put out information. The foremost characteristic of social media as relates to doing business is the capacity to reach large addressees. For instance, a blog post or a TV advert may get in touch with millions of people around the world. Social media means are commonly accessible to the public at modest or no cost. Social media challenges Social media presents a prospect in the carrying out of business. On the other hand, it offers its fair share of challenges. It has in most times been reiterated that social media is possibly one of the most influential up to date commerce tools. With influence comes accountability and social media is no exemption to that tenet. Viewed from a commerce perspective, social media offers a new world of prospects and it is moving as well as essential to be at pace with the most up-to-date advances on the social media stage. In business, social media is not a crosscut to victory (Sommer, 2011). At the same time the employment of social media for commercial benefits is no walk in the park. There are always challenges which need to be overcome and opportunities which need to be taken advantage of. One of the leading challenges in this field is privacy. Businesses have to be aware