A description of the management problem Study Group Australia (SGA) plays a significant as far as the process of identification of international and local students is concerned. Providing the students with educational programs to meet their needs is one fundamental step. The institution has a renowned brand name, which it owes to a good reputation maintained over a considerable period locally and internationally. It maintains a pragmatic environment that students can enjoy during their stay at the campus. It ensures the availability of relevant learning materials along with the essential knowledge regarding social interactions at the campus. It enjoys keeping its student community comfortable, happy, and in harmony. This is the reason that triggered the need for revamping the facilities existing on the campuses. Through a corporate strategic plan, SGA management one of the places identified for upgrading is the canteen area. The current canteen area comprises of an informal sitting area, self-service vending machines for students snacks, microwave facilities where students warm their food, soft drinks, water, and hot drinks. The question about redesigning the area gave way to an exploration of opportunities for the creation of a café and a retail shop offering refreshments, food, and other items such as branded SGA apparel at the campus. This will give students more convenience than ever. Background information The primary concern pertains to the convenience of these facilities. Incidentally, students will not waste time but will always have someone at their service as with a cafe. This opportunity will give students the chance to easily accessing products they need without having to travel far in search of anything they need. It also provides an opportune time for creating stronger bonding between students, as they will access great gifts to share with their friends at campus. Additionally, on the part of the retail shop, it is an introduction without a matching product, and it will have items that can market the institution since it is going to have SGA branded products. This is viable because it will present the students with a chance for identifying themselves with the school. The question here is whether they are ready to do so. It is important to know if the students are proud enough to want to identify with such a venture to an extent of spending on the products offered by the retail shop. Available secondary research The secondary evaluation process the campus uses to determine the viability of the proposed project entails surveying students and staff. Since they are the ones using the facility, it is crucial to get their opinion as regards the upcoming project as well as other pending plans. The students are a key influence on the performance of the project. In effect, their opinions would be valuable in the process of structuring the project. The administration must be keen on the design of the café, by ensuring that the new facility has enticements, which are better than what the campus already has. Student representatives on the campus can be useful sources of information gathering since they are in close contact with fellow students and they are in a better position to know the student’s thoughts and reservations concerning the current facilities. The retail show will give students products such as SGA caps, stationery, gifts, t-shirts, hoods, sweatshirts, and track pants all provided in high