Executive Summary Sweet Milk Company is provider for milk product. The milk industry is among the fast growing industries. There is a high demand for milk by households and the company is leveraging the opportunity. There is also a high demand coupled with positive taste and preference for milk products including yoghurt and butter. The products of the company are in good position in the upper market of the industry (Everett 72-84). The price and quality of the products is customer friendly. The popularity of the company has grown very fast. Sweet Milk has been in the industry for four years now. The company started on small scale but has now broadened. The current president of the company is a qualified processing engineer. The processing knowledge comes in handy for the processing plant. The vice president of the company co-founded the company with the president. He is the organization’s marketing and sales manager. He holds a bachelors and master degree in sales and marketing Sweet Milk has laid down several objectives to attain. There are plans to achieve in the next four years. The target is set for phases of one year. Since most of the market segment is a perfectly competitive market, the company intents to increase its sales by leveraging the inelastic demand for its products. Where the company is a monopoly and the customers’ preference demand and taste for the products is present, it will set price as per the elastic demand. This will ensure that the company positions its product in the market. The other objective is to set up a product management team that will check out the market factors that affects the performance of the products. Its factors includes branding, packaging, labeling. The products offered by the company are more and sales have been on the rise. The company aims to be the leading supplier of milk products. It will achieve this by creating differentiated products that are sleek and meet the demands of the customers (Roger 15-20). Products description and Uniqueness The company offers milk products. The company buys this milk from farmers and process in its plant. The products offered are yoghurt and butter.The first segment of the plant is for receiving milk. Cooling is the next step. The milk is first treated and then graded to determine quality. The necessary chemicals are then applied. Processing engineers are responsible for this part. Fermentation produces yoghurt. First milk goes into the fermentation chambers. When lactose in milk is fermented, it produces lactic acid that converts the milk into yoghurt. Hitherto it is tang and bitter (Najmieh 12-22). Production of butter is through churning of milk. It is also be done by churning fermented milk or cream. Milk from cows, goats, sheep, yaks and buffaloes is usable in manufacturing butter. The processed butter then goes through the next step that is the addition of preservatives. The processed yoghurt also goes through the same process. This preservative serves to ensure that the shelf life of the product is increased. Other additions balance and boost the nutritional value of the products. This is through the process of fortification. Although raw butter is prominent, a large section of people prefers processed and fo