According to the PESTEL analysis approach, there should be key drivers of change that need to be understood together with their differentiated impact in the Irish market. There is a need to consider the future impact on the environment due to the business’ endeavors. For most organizations to get their foot out of the mud, most managers must look into the business environment of the company as stated by The Economist Newspaper Limited 2009. This will involve the use of the PESTEL analysis. PESTEL is a combination of the factors that exist within the business environment as stated by The Times Newspapers Ltd. (2003). The term refers to the Political, Economic, Social, Technological, Environmental, and Legal status in the organization’s macroeconomic. Considering the Irish economy as a case study, the political environment of the Irish territory will be part of the macroeconomic of the company. The political environment must have the stability of the government, the taxation policies, the foreign trade regulations, and the Social welfare policies may affect the business environment. The economic environment of the Irish products will include the availability of disposable income, the general business cycles, the trends of the GNP, the Interest rates of investments into the economy, the supply of money, inflation, and unemployment rates are key economic factors to consider. All these factors are at some point a result of the government policies that have been implemented and the set sanctions of trade. The social factors to look out for are the distribution of income among the Irish society, the changes anticipated in the lifestyle trends of the society, the population demographics, attitudes to work and leisure among people, the level of consumption and education, and finally the social mobility that exist. The society in which a company is to trade in is a main determinant of the expected financial outcome. The technological aspects to consider are the new inventions of the times, the spending of the government on the various technological research works, there is also the rate at which technology transfers and finally consider the rate of obsolescence among the Irish society. the government ought to support technological developments that will enhance business efficiency and progress. The key environmental aspect of a macroenvironment is details of the environmental protection laws, level of energy consumption in the society, the method of waste disposal. These factors look deep into the environmental agendas of the key business environment. The environment should be conducive for any business engagement. The business should incorporate policies and strategies that help conserve the environment. The legal aspects include consideration of the laws on competition, employment health and safety, and the safety of the products, which in this case are varied in nature and serve different purposes. The legal environment of the firms is clearly outlined and should be adhered to by all the business operations. FIAT Analysis The approach adopted by Sergio Marchionne applies the first 4 aspects of the PESTEL analysis i.e. PEST. The foreign trade regulations agreed upon by Congress require that Chrysler remains an American household na