This paper explores two issues that affect corporate communications and society. Advertising and public relations (PR) stand at the center of this analysis because they affect how companies package information and how consumers decipher the same. In detail, this paper advances the view that advertising has become an ingrained component of daily existence. Evidence of this claim stems from the fact that the life of an ordinary person has become part of a grand marketing event. This paper also highlights the need for adopting truthful PR initiatives to overcome the cynicism that threatens the practice. These two issues explain the nature of corporate communication and its growth. Question One: Discuss, elaborate, and evaluate Vanderbilt’s claim of the complete domination of advertising and marketing in our culture and society, and the reordering of our social and cultural lives in terms of the logic of the marketplace Vanderbilt (1997) says advertising is part of our daily life. He bases his understanding from the assumption that there is no distinction between human existence and promotional culture. This section of the paper agrees with this view by explaining that our daily lives have become “advertised lives.” Consequently, advertising has distorted our perception of reality by promoting the idea that we can live the “advertised life” we see through the media. The numerous advertisements that characterize our city architects are evidence of this position. Indeed, it has become an acceptable norm for advertisements and billboards to characterize modern city architecture. For example, a visit to Madison Square Garden shows how consumerism has become part of mainstream society because campaigns and corporate brands patch on buildings everywhere (Vanderbilt, 1997). Comparatively, contemporary arts, and other objects of aesthetic values do not characterize these buildings. In their place, consumer advertisements dominate every corner of the streets. Certainly, the culture of advertisement is entrenched in modern society, such that a trip to the museum seems less appealing to the ordinary person than a shopping trip. It is almost impossible to separate marketing from the media because the two institutions share a symbiotic relationship. It is therefore unsurprising for Vanderbilt (1997) to say advertising and programming share a deep interrelationship, which intertwines in deep consumer tastes and preferences. To affirm this view, Vanderbilt (1997) says programming and advertising are interchangeable because consumers live inside a “perpetual marketing event.” Advertising has penetrated most spheres of society because years of endless marketing research have revealed the commercial potential of tapping into people’s psychology. Indeed, by contextualizing communication strategies, marketers have maximized the commercial potential of their practice. Therefore, advertising has permeated through almost all aspects of society, including health, education, governance, religion (and the likes). The greatest evidence showing the wide spread of advertising in today’s society is its existence in the education system. Certainly, advertising has influenced almost all aspects of student life. Vanderbil