An Assessment The significance of the information age and its impact on the overall infrastructure of communication is enormous. Breakthrough advancements in technology have resulted in information now treated as a major asset solidifying an organization’s reach across horizons in wake of new business strategies as well as ensuring effective communication between functions of the organization itself. While the use of this information is critical for both ensuring survival of the organization and being a frontrunner in its strategies for the future, there are large boulders in use of this information effectively, efficiently and in a timely, coordinated fashion so that this information remains with those responsible for managing and controlling it and, at the same time, ensuring that this information assists in strategic business decision making. There have been a wide variety of metaphors that are used to describe the various aspects of information, communication, and the overall infrastructure of organizational communication. Information has been described as glue which keeps different component parts making up the information core, together. Contradictory metaphors also suggest that rather than binding the different functions of the organization together, that may result in frequent collisions in serving individual of interests of each; information rather plays the role of a lubricant that keeps all parts of the organization separate but smoothly functioning. Both of the categorical and situational metaphors provide a different overview of the process of treating information in a rather mechanical, controlled fashion. Information has a far different role than this. At this very point, it would be useful to argue that as a matter of fact, information is a highly uncontrollable entity that has to be handled using a variety of methods. Information itself is uncontrollable; however, measures to control it are put in place to ensure integrity, timeliness and accuracy with which it is presented. Secondly, information is highly random in nature. It does not follow specific sequences or order in which it is received, processed and stored. Although processes are defined to make the flow of information as mechanical as possible, from various component parts of the organization, the actual nature of information is highly dynamic, consistently redefining in the wake of new business horizons, information requirements, and the changing global outlook. Another metaphor for the treatment of information is highly interesting and poses a new set of challenges to the interpretation, treatment, and visibility of information across different parts of business, inside and outside to the organization. It is the metaphor of information as money , and focuses on the importance of this aspect of information, that is usually left unturned. Information, at any point of the organization, is very useful in determining the economic, political, environmental and other aspects of an organization’s performance in the region in which it operates. While some may view information as an entity solely internal to the organization, my personal view of information is one which comes both t