Abstract It is imperative to note that conducting a research study prior to any interview is crucial. This is important when one is applying for a marketing manager position with multiple firms at the same time. When a research study is carried out before undertaking the process of an interview, it helps an individual to gather background information on the business organizations that are of interest to an individual. Moreover, this will help in answering some of the questions which most employers present to interviewees seeking jobs in their companies. In most cases, questions that are asked are usually similar in nature. The inquiries are often meant for testing how conversant the concerned individuals are with the history, operation, policies, goals and financial status of the company. In this case, research data can then be used to assist in securing the desired position especially in the case of a marketing manager who is seeking to be employed in any of the established companies. Introduction Interviewing for new job positions in organizations is a common practice when companies are in need of hiring competent and most qualified workforce. On the same note, business organizations ought to identify suitable marketing opportunities even as they hire workers in various capacities so that they can fully tap on the market potential for optimum profitability. It is worth noting that most companies do not fully exploit marketing opportunities at their disposal (Charan, 2006). Besides, any process of interview should aim at the needs of an organization in terms of the available marketing opportunies. Nevertheless, business organizations should embark on opportunities that are not very obvious to avoid competition (Charan, 2006). Having such an idea is critical especially for marketing managers who attend to interviews in certain companies. As a marketing manager, preparing for an interview is very crucial. For instance, it is essential to research about a particular company before the interview. This is due to the fact that employers always have questions which they use to test your knowledge about the company (Goldsmith, 1997). Furthermore, researching about a company provides you with adequate background knowledge on how you can help the company to maximize its marketing opportunities. This paper aims to analyze three firms in terms of available marketing opportunities, risk of pursuing each opportunity, how the marketing opportunity would reflect upon the firm as well as the effects. Companies of choice and reasons for identifying them as worthy of pursuing The Big Blue Company which is well known as International Business Machine is a multinational company that deals with computer and information technology (Charan, 2006). The company’s history dates back in 1880s and it mainly specializes in manufacturing and selling computer hardware and software products. Moreover, IBM largely offers infrastructural, consultation and hosting services. The company headquarters is in New York. Additionally, the company hosts almost 388,000 workers all over the world and it is also one of the most profitable companies across the globe (Charan, 2006). This company is dedicated to deliverin