As observed by Pine and Gilmore, as commoditization of goods and services become more pronounced, customers experience is very important. Customer satisfaction is important for every business especially the hotel industry for it determines its stay in the market. For a business to thrive, it not only has to provide a commodity but also create customer value by employing effective marketing strategies. In the hotel industry, restaurants use different approaches to market their services. While some concentrate on selling the services they already have by cutting prices, employing more sales personnel and aggressive advertising others focus on giving the customer the best experience. In simple terms, there are those which differentiate themselves as service providers and others as experience providers. Starbucks and McDonalds are both fast food restaurants operating various outlets across the globe. With the hotel industry in the maturity stage of its life cycle, both companies have to adopt effective differentiation strategies to ensure growth in their current markets and also expand in possible new market. Comparing the two giant companies may seem insensible but as matter of fact they do have a lot in common. Both chains promise customer satisfaction achieved by developing good customer rapport rather than just selling their commodities. The fast food restaurant industry is highly saturated with Starbucks having less market share when compared to McDonalds. To stay competitive, the industry does affect the strategies which each restaurant will adopt. Differentiation is an effective competitive strategy which both Starbucks and McDonalds have employed. This is where the issue of commodity versus experience provision comes in. As a commodity provider; the restaurants focus on making their products readily available at low prices. The customer may be attracted by the low price even when the service or rather the experience they get from the particular restaurant is not good. On the other hand, experience providers will concentrate on creating customer value even when the prices of their commodities are high. In marketing, customers are the king and to develop a good customer relationship, the business needs to create value through experience provision. Customers are said to be the best advertisers and if they are served well, then brand loyalty is created hence growth. An experiential marketer makes the customer feel special; they add value to the commodity such that the customer can justify any extra dollar that they spend. McDonalds offers a wide variety of products at low prices as compared to Starbucks. McDonalds differentiates itself as a commodity provider although the unhealthiness of the meals it offers acts as its major disadvantage. On the other hand, Starbucks concentrates on both strategies. The company has put more effort in selling its coffee and at the same time making the whole experience for the customer unforgettable. According to a certain customer “Starbucks is a place to sit down and have a conversation or have an informal meeting with a rich tasting high quality coffee in a unique environment.” For this reason, the chain has a