Introduction Total quality management is the integrative, prudent management with the intention of improving the quality of the products produced while encouraging conformity with the process and the environmental requirements. Total quality management is a cure-all process in all forms of business set ups (Ahire19). For any form of business to gain or improve on its competitiveness in the market, its management must fully exercise total quality management. Today we are enjoying a single global economy where all companies operating in the same industry are supposed to comply with the changing business environment and technology to survive. Monopoly of a company in a single economy is no more. Managers therefore are encouraged to oversee their companies through these dynamic environments while keeping in to consideration the company goals, mission and vision (Ahire 20). Success rates of companies A majority of the companies reveals that the success rate of TQM is quite low at the organizational level. The reason behind this is that some of the top level management assumed that this program is a cure-all and as such, it is capable of solving virtually everything that could face an organization and at the same time, still ensure that an organization continues to realize better financial results. Proponents of TQM argue that challenges arise when there is a lack of understanding, patience, and commitment, in as far as the top management is concerned. For a better adoption of TQM at the organizational level, there is need to ensure that team work and quality exists. In the companies where TQM has been implemented with success, these have certain elements in common that have ensured the successful adoption of the TQM program. In all these companies, the top management is highly committed, and they re also in charge of the TQM program in the company. In addition, the organizations also enjoyed TQM-friendly cultures. The successful organizations also possessed many of the practices and values that are important for the successful implementation of TQM. Should TQM be applied very selectively? There is no need to selectively apply the TQM program because the most important thing is to ensure that the right people to implement it are first identified. These are the same individuals who will ensure that all the tools and instruments needed to facilitate in the implementation of the TQM program. In order for the TQM program to succeeded, all the employees of an organization should be made aware of it and its associated benefits. They should be assisted to own it, and to take part in its implementation. This is because TQM program is a people program, as opposed to a management program. As such, all the employees should be encouraged to get involved in the various stages of its implementation. The TQM program should not be left for the companies that claim that they have in place the “right” climate to ensure the success of this particular program. For a total quality management cycle to be complete, customers should be involved in all decisions made for a perfect realization of the company goals. Customer is the most important stakeholder in a company or any other form of business. All decision made in a company or a business aims at winning the customers loyalty