Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry. The presented case study explains why Kodak is no longer profitable. The company is currently facing numerous challenges. Such challenges are currently making Kodak’s business strategy unsustainable. A new business consultant “would recommend the most appropriate Corporate-Level Strategy for the company in order to increase its profitability, improve declining sales, and expand Kodak to the emerging Cloud Service Industry” (Hill & Jones, 2013, p. 68). The company should identify five key objectives in order to achieve its objectives and goals (Coulson-Thomas, 2013). Eastman Kodak should ensure such objectives encompass the financial, human resource (HR), and operations of its business. I would therefore propose se objectives as the new business consultant at Eastman Kodak:   * Identify a successful company in the industry to form a new merger.   * Ensure the firm invests a lot in its Research and Development (R&D) department   * Embrace a better business model (BM) that has the potential to support the company’s departments   * Use modern technological processes to execute its business operations.   * Embrace a positive organizational culture that supports effective communication, decision-making, teamwork, and information-sharing It is agreeable that the Cloud Service Industry is becoming profitable. The above objectives will ensure the company succeeds in this new industry. For instance, the proposed R&D department will ensure the company succeeds in its cloud business operations. The use of modern technologies will support the company’s culture. Eastman Kodak can collaborate with a successful partner in the targeted industry. The strategy will ensure the company remains profitable. The company’s HR department must hire individuals and managers based on their competencies and skills. They should also be ready to address the challenges affecting the company (Coulson-Thomas, 2013). This strategy will ensure the company is on the right path towards achieving its goals. The above objectives will ensure the company competes successfully in the Cloud Service Industry. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service industry. Provide a rationale for the determination. The best mission for Eastman Kodak is to establish its competitive strength in the Cloud Service Industry. Eastman Kodak currently uses both vertical and horizontal integration approaches. The above horizontal strategy has increased Kodak’s assets. The company also expanded its business operations in the 1980s. The acquisition of new companies, such as Eikonix Corporation and Disconix, expanded Kodak’s business operations (Jones, 2012). This integration strategy supported the company’s goals. Kodak’s vertical integration approach has also transformed its business operations. The introduction of new products and services in the company has made the company more profitable. This discus