Apple Inc. is one of the companies that have managed to cope with the competitive market to emerge as one of the best companies with a market share that spans various countries in the world. However, reaching this position has not been a bed of roses. There have been numerous challenges that this firm has had to overcome, some of which were threatening to bring it down completely. The corporate world has gotten more and more competitive. It is therefore necessary that these firms develop corporate strategies that would make them be competitive in the corporate world. Apple had to develop a competitive corporate strategy in order to avoid being eliminated from the market by competitors like IBM which was the market leader. In order to manage the competition in the market, it would require a company to develop competitive tactics that would enable it acquire a unique position in the market. From the case study about Apple Inc. it is evident that this company employed some tactics in its competitive strategy to help it manage market competition. The first strategy was an alliance with IBM and Microsoft. According to Javidan (992), the best competitive strategy is the formation of alliance with the market rival. From this alliance, a firm would not only learn the tactics of the other firm that makes it more successful in the market, but it will also eliminate such unhealthy practices as price wars. Another tactic is lowering prices, though this strategy should be employed with a lot of keenness. Another strategy is being innovative, always bringing in new products to the market at regular intervals. This brings us to the three aspects of corporate strategy. Corporate strategy, as portrayed in the case study about Apple Inc. is concerned with the need to ensure that a given firm gains relevance in the market by always responding to the market demands, and being in a position to predict what the market would need tomorrow, today. This way, a firm would develop tactics that would be applied tomorrow early enough. There are various aspects of corporate strategy in use in the current market, and many more are being discovered. However, this study will only focus on the fundamental three. These strategies include stability, growth, and retrenchment. Apple In. grew from a small firm that manufactured products for a smaller market within a small locality. In fact this case study reveals that this firm started out as a personal laboratory where Woz would make various computers just for fun. They were machines that were not able to perform many applications. When Woz partnered with Steve Jobs, they commercialized this business, culminating into one of the most successful companies in the world, with products that have continued to capture new markets. Another important strategy has been stability. It is very important to ensure that as a firm increases its market share; care should be taken to ensure that it remains stable in the market (Kline, 2010). It should not lose the market share it has already gained. The company has ensured this by investing more in research and extension. The last strategy, which is not very advisable, is retrenchment. In case the profits are reduced, cost cutting must then be employed. One of the best strategies of cu