Introduction Organizational behavior is the field of study that focuses on application of knowledge to solve organizational problems. It pertains to how individuals and groups behave in the organization. The concept of organizational behavior utilizes the system approach to address various problems afflicting the organization. It interprets the relationships between workers and the organization in order to determine the position of the firm in the market. The aim of organizational behavior is to create a superior relationship by realizing individual objectives, organizational aims and social objectives. The field encompasses a wide range of topics including human behavior, transformation, leadership and teamwork. Organizational behavior holds that employees should be guided by organization’s philosophies, values and goals. Organizational principles should drive organizational culture, which consist of formal and informal associations, as well as social environment. Organizational culture determines leadership style, nature of organizational communication and group dynamics. Furthermore, employees view organizational culture as the value of life, which influences their motivation in the organization. The results of good management is high performance, employee satisfaction and individual growth and improvement in the organization. This paper analyzes the effectiveness of organizational behavior in increasing sales at the globe limited. The organization should adopt some models and theories in order to encourage its salespersons to achieve maximum benefits for the organization. The paper looks at some theories that are related to organizational behavior as well as techniques of motivating salespersons. The paper concludes that Globe limited must adopt supportive and collegial models of organizational behavior in order to realize its objectives. The organization must keep off from autocratic model, which suggests that employees must be forced to deliver positive results. Even though there is a problem at the company, the management must consider other techniques of motivating workers and adopt autocratic model as the last resort. Importance of Motivation Motivation is critical to management in the organization because it puts human resources into action. Each objective demands that physical, monetary and human resources are organized in order to realize it. Scholars have established that it is only through motivation that human resources can be used maximally. Motivation instills the spirit of willingness and cooperation in employees. Employees might be able but unwilling to use their proficiencies to achieve organizational goals and aims. Motivation would allow Globe limited to make use of both human and capital resources. On the other hand, motivation would improve the efficiency of salespersons, which would lead to high performance. Effectiveness of employees does not only rely on their academic qualifications and capabilities (Murphy 43). Motivation helps in filling the gap between capability and willingness. Through motivation, salespersons would improve their productivity, the firm would reduce the costs of operations and finally overall efficiency could be realized at the Glob