Raise the Rates protest on March 22, 2014 in Ontario was all about the fight against poverty. Protesters claimed that the poor majorities or people laid off from work had to rely on a significantly reduced or hard-to-get Employment Insurance. Consequently, people who may be jobless for few months were most likely to fall into poverty while many Canadians survived on Social Assistance. At the same time, both the rates of inflation and poverty have grown to unmatched levels while the government continued to reduce social systems through various austerity approaches. These events sparked the protest in the community with specific messages to Kathleen Wynne. The main demands Raise the Rates protest opposed the Government of Ontario’s proposal to merge (Ontario Works) and Ontario Disability Support Program (ODSP) and bring the delivery system to municipalities. From the campaign posters, protesters clearly outlined their demands with immediate call to actions.   * Increase social assistance rates by 55%   * Increase minimum wage to $14 per hour   * Restore the Special Diet and Community Start Up Benefits The rally target The campaign targeted the government and politicians, but with defined claims against Kathleen Wynne and her liberal wars against the poor. Protesters warned the government and all targeted parties that they would not be swayed by fake gestures and empty rhetoric. Interest group Raise the Rates campaign represented various interest groups, which included public workers, people living with disabilities, people on Social Assistance, the poor masses, and the community. Sponsoring groups The most vocal sponsoring groups were the Canadian Union of Public Employees (CUPE) and the Ontario Coalition Against Poverty (OCAP). These organizations mobilized resources, including town halls to promote Raise the Rates protest. They also engaged in public education on the relevance of the protest. The groups encouraged communities to resist poverty, inequalities, and austerity measures by the government. They planned and coordinated various meetings in different locations and encouraged communities to attend. People participating Protesters were mainly community members and members of the OW and OCAP. They represented people in Ontario who live on Social Aid, including children. Majorities live on basic monthly welfare. There was also a concerned group, which benefits from the Rates for the Ontario Disability Support Program (ODSP). The ODSP claimed that rates were declining rapidly and did not keep up with the rising inflation. Protesters also represented the interests of the Community Start-Up and Maintenance Benefit. The program supported individuals who struggled with residential issues, but was eliminated in 2013. Consequently, protesters claimed that they were headed for a bleak future if the government continued to eradicate most social services that supported the vulnerable majorities. Strategies/actions to draw attention to the issue Raise the Rates protest involved street protests. It started with a meeting at the Town Hall and proceeded with a mass march. This was a method of expressing viewpoints against poverty, inequalities, and auste