Tasty Bake Food Company – Overview Tasty Bake is a company in the UK which is under the food manufacturing sector. It started its operations in 1981 in Birmingham and has over the years provided its clientele with high quality products. Some of its products include pitta bread, sausages, fruit juices, saveloys and chicken nuggets among other foods (Free Index, 2011). PESTEL analysis of the Tasty Bake Company Political Analysis PESTEL analysis focuses on the external factors that determine the growth or decline of an industry. It focuses on the political, economic, social and technical factors that impact on an industry either positively or negatively. It also focuses on whether the aforementioned factors pose threats or opportunities to the sector. The UK politics has just recently welcomed a new government whose priorities bend towards reviving the ailing economy and this includes reawakening the manufacturing industry. The positive attribute is that the UK coalition government recognises the need for manufacturing companies and has thus gone into initiating the low carbon economy. Notably, the manufacturing industries are performing better now and the government is keen on working with the private sector. For a prolific manufacturing industry, the UK government will have to change its policies on spending cuts as well as the tax increments. The political environment thus seems to favour the manufacturing industries that include food production companies such as Tasty Bake in an effort to salvage the economy (Hopley, 2010). Economic Analysis The economic factor has threatened the Tasty Bake Company in the UK due to the declining importance accorded to such industries. The UK has prioritised the insurance, business and banking sectors as they provide it with a huge GDP as compared to other sectors. The economic global recession has further pushed the Tasty Bake Company into decline and it is only lately that the government is working hard to stabilise the economy (Report Linker, 2011). Socio/ Cultural Analysis A myriad of changes have taken place in the social environment in regard to the food manufacturing companies in the UK. In the recent past, the number of female workers has increased and this means that home meals preparation has gone down. The Tasty Bake Company has therefore embarked on ensuring that they meet the growing demand of precooked supplies which do not require a lot of preparations. The company also ensures that the products it manufactures meet the required health and nutritional value as people become more aware of such issues. Their customers have also demanded for a variety of products and that is why the company has introduced juices and chicken nuggets to its menu (Tasty Bake, 2011). Technological Analysis The technological analysis has affected the Tasty Bake Company positively in that the global transport infrastructure has greatly improved in the recent past and this has enabled it to market its products widely. In addition, information and communication technologies have greatly advanced and this has also broadened its market base. The elimination of both tariff and non tariff barriers has also contributed to the growth of this company in that it is now able to reach a wider market base as it can trade in various ge