The internet has been credited by the United States of America’s Secretary of State Hillary Clinton as one of the most powerful forces for the advancement of freedom and political change. Clinton has called for consideration of internet based technologies such as twitter for the Noble Peace Prize. Clinton’s remarks come at a time of heightened social media activities in conflict situations. While this raises the question of impacts of social media in conflict situations, the sobering reality however, is that it is quite impossible to enumerate the exact impacts. Nevertheless, social media has had both positive and negative impacts that have in one way or another shaped conflict dynamics. A study commissioned by The George Washington University indicates that determining the actual effects of the new media in conflict situations is cumbersome due to methodological challenges and the newness of the subject. The use of the term new media within the study refers to nontraditional media especially social media tools such social networks, blogs and mini blogs, wikis and others. Regardless of the aforementioned challenges, the study expose sufficient evidence which indicates that new media has significant positive effects in conflict situations. The study reveals that in most of the conflict situations, the new media has emphatically changed people’s perceptions and actions with regard to issues in contention. With time recurrent activism gains popularity; followers are able to join and follow such activism at the click of the mouse. As a result it becomes easier to facilitate collective action and thus spur mass movement (Aday, Farrell, Lynch, Sides, Kelly and Zuckerman 2010). Aday et al.’s (2010) work indicates that the new media impacts conflict situations in four broad based areas. These include exposing individuals to new information flows such that an individual gains new competencies. The new media also improves how groups relate, thus improving inter and intergroup communication channels. By affecting group activities, social media enables such groups to form mass movements in politically charged conflicts (Eltantawy and Wiest 2011). Lastly, conflict situations easily gain international attention with the help of mass media tool such Facebook, twitter and blogs. This has effectively led to social media to be referred to as the “magic bullet”. The phrase “magic bullet” is particularly used with reference to the impacts of twitter in spreading the Green Movement philosophy and the calls of political change in Iran (Aday et al. 2010; Esfandiari 2010). The impact of social media goes beyond increasing the participation of the people in conflict situations. The dawn of social media has also given rise to new avenues through which peace, conflict prevention and resolution is attained. Social media tools especially social network sites such as Facebook as well as blogs and mini blogging site such as twitter have had significant impacts in the search for peace, justice and conflict prevention in conflict zones. It is imperative to note that social media in itself cannot prevent or solve a conflict; neither can it ensure that justice prevails. Nevertheless, these tools offer new and effective possibilities through which the avoidance and prevention of conflict occurs. One such example is the 2007/2008 post election violence in Kenya. Thro