Service and Demand It is well-known that the workforce is among the most important resources that a company can possess. The process of recruitment, however, is not always easy, and the services of human resource (HR) recruitment agencies can facilitate it for the companies that value their time and efforts and prefer professional services. It should be pointed out that United Arab Emirates (UAE) economy has been exhibiting extremely high rates of growth, which means that the demand for quality HR is not likely to decrease soon (CIA 2015). It is especially true in the light of the upcoming Expo 2020 that is expected to boost the demand for the workforce despite the oil prices plunge (Churchill 2013; Hanware 2015). Efficient resource recruitment is what the company is going to offer for the Dubai market. Unique Service A simple internet search demonstrates that HR agencies are quite widespread in Dubai. Apart from that, it is not uncommon for companies to perform recruitment on their own. Therefore, the competition would be expected to be tough, and the company needs to position itself to stand out. The workforce of the UAE possesses specific features (CIA 2015). Most noticeably, the percent of the Emirati workforce in UAE does not exceed 20% (CIA 2015, para. 4). Another feature is the low involvement of women in the workforce, which the Government of Dubai (2015) intends to change (para. 26). By choosing to promote Emirati and women as workforce, the company will demonstrate its desire to adhere to the policies of the government, but this may be insufficient. The business plan suggests positioning the company as a supreme HR service with a focus on the educated and skilled labor force. Such a position will limit the influx of workforce, but it suggests more quality service, which is going to attract customers as is described in the following section. Targeted Customers The customer profile needs to include the most significant demographic, psychological, and other information about the audience targeted (Miletsky & Hand 2009, p. 142). While a quality workforce is typically welcome in any company (which increases the number of the company’s customers), it is of especial importance for private businesses. Our “ideal customer” is, therefore, a private company that is willing to hire a skilled and (most definitely) experienced specialists. This customer has financial resources but is not willing to waste them. The importance of “associated services” is, therefore, significant, but not crucial; it is the primary service itself that has to be emphasized. The customer is also very likely to articulate the requirements and preferences clearly, which makes working with them a more pleasant experience but also requires particular attention. To sum up, the customer is a for-profit, private company with a professional time-efficient attitude, high expectations, and ample financial resources. Apart from that, given the modern tendencies, the customer, and its representatives are likely to be technology-savvy. Other customers include not-for-profit or government organizations and, obviously, the human resource itself. The former may be attracted by the professionalism of the service but may be discouraged by the prices. The latter also requires profiling: given the focus of the company, the HR will include experienced, skilled, and knowledgeable people who are likely to value a respectful, professional attitude. They are not very young, probably, the youngest would be