Executive Summary Breakthrough innovators use technology to smooth out the inconveniences that arise in the customer during the purchase process, change the rules of the game and the boundaries of the market. In addition, organizations having solid corporate social responsibility are more likely to have an increase in profits and sales. One of such companies is Associated British Foods plc which focuses on promoting and implementing more sustainable technologies to ensure their revenue and sales growth, not to mention customer satisfaction. The company widely uses recycling, cost reduction, packaging, and other innovations, which double their income and reputation. Introduction Innovations are a necessary condition for the development of production, improving the quality and increasing the number of new goods and services. In a market economy, they are the driving force of competition; thanks to them, it is possible to use modern technology and production organization to ensure the enterprise’s success and efficiency (Morrison, 2020). Competent investments in IT can improve business management efficiency, as they not only serve to optimize costs but also give the business flexibility and open up additional opportunities for its development. Information technologies allow one to expand your business indefinitely and allow for automating the management process. They significantly reduce the time for conducting transactions, collecting and processing information, and introducing IT into the company enables the most rational use of production resources (Boddy, 2016; Morrison, 2020). Today, thanks to IT systems, familiar products are becoming interactive. As for new technologies, they can simplify life in almost all spheres of human activity. The ability to buy new technologies can become a factor of rapid economic growth and modernization of the economy, even for those states that are unable to create their national mechanism of modern production due to the small size of the economy and low quality of human capital and a shortage of national engineering personnel (Boddy. 2016; Needle, 2015). The acquisition of modern equipment that does not require a large number of unskilled workers for its work, with a small number of foreign engineers and qualified middle-level specialists, can provide the necessary product in the acquiring country. Technologies at ABF Divided into five divisions – sugar, agriculture, retail, ingredients, and grocery – Associated British Foods strives to take a sustainable and robust leading position in markets. These markets offer the potential for profitable growth, as well as to provide quality products and services that play a central role in people’s lives. Among its most popular brands are Twinings (owner of the world’s oldest continuously used company logo), Kingsmill, Blue Dragon, Jordans, and Patak’s ( Living our values, 2019). They strive to grow by providing excellent customer service, backed by a high level of investment in technology, innovation, research, and development. The major innovation the company uses is offset printing since it allows more sustainable packaging production. To change the situation for the better, a large manufacturer has commissioned specialists from its new research institute to develop new types of packaging for food. Quality, consistency, and reliability a