Want to know more about ZARA logistics system? This ZARA transportation strategy case study analyzes the issue and contains recommendations for ZARA supply chain. Executive Summary ZARA has been known as the most successful retailer of fashionable clothes at moderate prices. Its unique strategies of vertically integrated system of supply chain allow to produce cheap but fashionable garment within a short period. In contrast to other retail manufacturers, their logistics system is much more effective because it meets the changing consumer demands. In addition, the company attains much importance to the development of sophisticated IT systems ensuring effective communication and information flow throughout the chains of the network. Despite the successful growth and increased competitive advantage, ZARA supply chain management still has a number of limitations. These drawbacks are specifically connected with vertical orientations, geographically oriented demands, and high-level transportation costs. A careful re-organization of company managerial systems can be the best solution for effective handling of logistics and data exchange, as well as for increasing the company’s sustainability. Specifically, the creation of the second center can solve several problems on the spot – eliminate problems with transportation, improve customer demand, and reduce the risk of overproduction. Finally, the integration of the web-based supply management to the North American region can also be advantageous for the company’s profitability and performance. The transportation system, distribution lines, and modes of productions will be greatly optimized. Introduction Purpose of the Paper The primary goal of the project is to provide an analysis of ZARA’s logistics process to identify the weaknesses and suggest corresponding improvements. The report, therefore, will provide information about the past and current practices of the company’s supply chain management to highlight the differences and track the existing inconsistencies. A careful analysis of inbound and outbound logistics, as well as understanding the role of the information flow within the organization will also contribute to providing viable solutions and recommendations to the company’s strategies in the field of supply chain management. Background Information about ZARA ZARA is a Spanish fashion clothing and accessories chain of stores that was originally based in Arteixo, Galicia. It was organized as the joint venture of the Inditex group and as a new holding company in 1975 (About ZARA, n. p.). Since 1976, the Spanish network of stores has been expanded in a great number of cities all over the world. Its main concept consists in spreading a single fashion culture outside the national frontiers. In addition, the venture owns such famous brands as Pull and Bear, Stradivarius, Massimo Dutti, and Bershka (About ZARA, n. p). ZARA has introduced the new trend of distributing fast fashion production to the developing countries. This unconventional strategy is also emphasized by a zero advertising policy to invest more moneys in creating new stores in different countries. ZARA Logistics System & Practices ZARA Supply Chain: the History The company was founded by Ortega Gaona who has intr