Every business engages in a competition, the level of which is determined by many factors like the industry, value chains, technological development, economic situation, and others. The strategy demonstrates the way of how a company competes on the market (Abraham, 2012). Nowadays, the gardening business becomes rather popular, with stores of any size opening across the country. Small local companies in this industry have an advantage of building strong relationships with the community, so the best strategy is to enhance the customer experience and opt for the market development on a city level. This paper analyses the current situation of the Mother Earth Gardens stores and offers a plan for growth and improvement. Organization Overview Background Information Mother Earth Gardens (MEG) is an excellent example of a small local business. It has been on the market for more than a decade, operating in Minneapolis, MN ( Mother Earth Gardens , n. d.). The store was so successful, that the management opened a second location in 2014, now operating in Northeast and Longfellow districts. MEG is a privately-owned gardening center, which offers a wide range of products, including seeds, house and outdoor plants, agricultural tools, gifts, and seasonal items like pumpkins and Christmas trees. The primary competitive advantage of the business is the eco-friendly vector. MEG’s philosophy is to ensure sustainable growth, production, and transportation of plants and seeds. Principles of organic agriculture are at the core of their suppliers’ operations. Another important group of products offered by the store includes local plants that can be found across the Minnesota state. Moreover, there is a range of services that MEG offers as a part of its regular operations. Firstly, the staff frequently conducts various events for the local community like lectures, master classes, and customer appreciation days. All information is usually available in store, on the company’s social media pages, or via newsletters. Secondly, MEG has launched garden coaching and maintenance service, which should help inexperienced customers to take care of their outdoor plants. The similar service is available for products grown inside a house. Both options are popular among customers and should be scheduled in advance. Gardening and growing houseplants appear to be a common activity in the Minneapolis area, as there are numerous stores offering similar products around the city. Some of the other popular places include Bachman’s, EggPlant Urban Farm Supply, and Minnehaha Falls Nursery, while their prices and services range. Home Depot is also among MEG’s competitors as a nationwide store, which is well-known to many citizens. Local farmer co-operation sites like Wedge and Linden Hills also feature house and garden plants, although to a limited degree. Current Market Situation Mother Earth Gardens is currently one of the most popular choices among Minneapolis citizens for buying plants. Both locations have many visitors, especially during holidays. MEG is especially successful in the community of people who look for eco-friendly gardening supplies. Its website is featured on the first page of Google’s organic search results when the corresponding query is