Competitor’s environment analysis The market share of Amazon.com has been constantly increasing over the years and is expected to reach fifty percent of the total market share in the next few months. In less than three years, the company had tripled its total share of the American book business across all formats. Consequently, this implies that at the end of this year, Amazon.com is expected to control more than half of the American book business for all formats. In 2007, it owned approximately 15 percent of all American book sales across all formats. This has been followed by a steady increase hence analysts have used the statistics to predict its future market share which is expected to be more than 50 percent (Pettinger 2013). Currently, the company has approximately 30 percent of the market share in book business for all formats. This market share is much higher than of other competitors in the market. In the most recent period, the company’s working profit margin dropped from 1.5% to 1.1%. This drop was also realized in the previous quarter. On the other hand, its gross margin increased from 24% to 26.6% while their operating profits reduced by 6 percent. This drop was majorly affected by the foreign exchange rates (Bensinger 2013, para 1). The company has a higher net income ($82 million) compared to other companies in the market. Due to technological advancements, the company has been able to grow at a faster rate than its competitors i.e. Barnes & Noble, Inc., Apple, & Wal-Mart.com. Therefore, the company provides its customers with a wide variety of products and at lower prices than its competitors. This has improved its image both in the local and international market. Amazon.com is considered to be one of the leading hosting companies in the world taking into account the number of web-facing computers. The company’s share price is valued at $288.79, for a total price of $643,424.12. A number of market analysts have downgraded its shares in a study carried out for investors. Competitors                  Direct Competitor Comparison                               Amazon    Apple Inc  Barnes & Noble, Inc Market Capitalization:        130.02B   456.40B    860.98M             Workforce:                    88,420    72,850     33,855              Quarterly growth review       0.22      0.01       -0.07               Income                        66.85B    170.45B    6.86B               GM/GROSS MARGIN               0.26      0.38       0.25                EBITDA                        2.92B     55.88B     29.64M              Operational margin            0.01      0.29       -0.03               Net revenue                   -101.00M  37.76B     -175.86M            PEG (5 yr expected):          9.12      0.7        0.1                  Source: https://finance.yahoo.com/quote/amzn/profile?ltr=1 Through e-business, especially online transactions, Amazon.com ensures that its customers and consumers get timely and qualitative webstores, case studies, books, electronics, webinars and press coverage solutions at their convenience. This, in turn, attracts many customers and consumers to various stores that Amazon.com has strategically placed in websites. The company also offers high quality of services for all customers in