Introduction of the background information necessary to understand the marketing situation in the case study One of the banks in Australia, ING Bank, is known to be one of the major banks capable of lending substantial amounts on credit to willing customers. There was launching of debut securitization by ING Bank Australia an occurrence which is known to be very rare with the company. This is seen as a strategy geared towards boosting residential mortgage-backed securities. The means of achieving this is by splitting the deal into different tranches. Government agencies have tried this method as means of improving the level of competition which exists amongst mortgage lenders (Rhee and Mehra, 2005, pp 505-515). Financial position of any institution helps in creating good reputation which could be considered by investors for future loans. Management team focuses on strengths since this is the core which determines the status of each section of the company. Calculations on financial ratios are basically derived from information obtained from the accounting records. The ratios provide the required guidelines of measuring the progress within any institution and at the same time alert the management on the problems which might occur within different segments of the institution. The profitability ratios indicate the level of efficiency on how capital is being utilized. Liquidity ratios on the other hand help in indicating the ability of the hospital to continue with its normal operations even in the midst of unexpected problems. Growth ratios are best used in the process of tracking down the financial progress within the hospital (Keegan and Green, 2002). Literature review on marketing strategies Financial institutions always have very clear focus on how to venture into new levels and attract more investors since they maintain high quality services and globally respected image. The institutions maintain their values for employees and customers, which helps in improvement of their services. Quality services are maintained despite numerous branches that are run by the bank. This helps in winning consumers’ confidence irrespective of their locality. The reputation of the organization should be maintained based on excellence of service and quality of the products offered. Diversification within the financial market helps in maintaining good customer base, this goes along with the intensive research and development. This is a prerequisite in identifying the consumer tastes and could even expand their resources for the purposes of accommodating the low income earners (Laroche, 2010, pp 1-3). Control on banking rates is one of the major factors which determine whether consumers are able to honestly pay their loyalty towards the organization’s image. Increase on rates will of course either make clients to shy away from buying the services of the bank or feel attracted to the bank. ING Bank adopted new technologies which assists them in improving their marketing abilities and command. The company’s market share has so much grown on the basis that it has a strong reputation amongst the consumers owing to its involvement in offering residential mortgage-backed securities. The institutions at times apply the use of customer-