Introduction Radisson Hotels are located in a number of the developed countries across the globe. In a bid to provide guest with maximum satisfaction, the hotels experience a number of challenges, with high level of competition in the hotel industry being the major concern, especially in Dubai. This has influenced the position of Radisson Hotels in the range of the most successful hotels in the country as well as across the globe. This challenge is associated with the issues of the hotel management, as well as implementation of suitable programs that are able to facilitate customers’ support. Thus, the major aspects of this problem necessitate a general program of improving the principles of management and service at Radisson Hotels in order to be in line with the peculiarities of the region. But how does improving the principles of management and service in Radisson Hotels relate with the local peculiarities and problems experienced in Radisson Hotels in Dubai as well as across the globe? Literature review In the recent past, Radisson Hotels have been making an effort of improving their services by taking into account the physical attribute of the firms and making this attribute a key selling point. This approach ensures that the hotels have high levels of sanity in the rooms, receive required amount of light within the rooms, and have an attractive design and layout characterized by high profile furnishing. However, while all these may seem relevant in improving the services of Radisson Hotels, the notion of considering physical attractiveness as prime factor in providing guest with maximum satisfaction falls short of its expectation in as far as marketing performance is concerned, since it does not provide an avenue for measuring the firm’s competitive advantage against its competitors(Kwortnik, 2008). Additionally, the Radisson Hotels have adopted teamwork as a strategy aimed at motivating the employees towards improving the quality of service within the hotels. In this case, teamwork is taken into account since the Radisson Hotel in Dubai is currently experiencing customers from diverse countries across the globe, and therefore requires people with diverse knowledge of how to eradicate the challenges experienced by hospitality firms as they seek to serve customers from diverse cultural groupings (Shivers-Blackwell, 2004). However, Soltani (2003) rebuffs the idea of teamwork, claiming that such an approach only yields to group discord because some members will always abscond from their duties. Some studies would recommend Radisson Hotels to operate its business processes by taking into account the dynamic technological trends happening in Dubai as well as across the globe because this creates an opportunity for the customers to air their views, opinions, and comments concerning the services, and thus increase guests’ satisfaction through service efficiency (Schroll & Mild, 2011). However, a number of theories claim that innovation within hospitality industry cannot be achieved if the firm lacks a proper implementation of Customer Relationship Management (CRM), which is normally absent in information technology due to lack of emotional and mental attachment between custom