Introduction The time when the beer due to the difficulty of transportation was sold only locally has passed. Today consumers are eager to buy global brands, which could have been imported thousands of miles away from the market where they are sold at. So the beer industry is a global business consisting of world well-known brands and tiny players. (Benson-Armer, Leibowitz, Ramachandran, 1999). Interbrew, with its brand Stella Artois, is one of the world’s leaders in the beer industry. (“The Daily Mail”, 2005) Three possible cases of Stella Artois development are researched in the paper, and three reports are written based on the cases. The current position of Stella Artois brand First of all, it is important to investigate the current position of Stella Artois brand in the world. Inbev has a safe position in the world’s beer market; however, the competition is growing very fast. (“The Evening Standard”, 2005) Inbev is expanding its markets and looking for new opportunities to increase its current number of consumers. (“Western Mail”, 2006) Inbev is a producer of not only beer but also of different soft drink brands. The number of people involved in this international company exceeds the number of 77,000 people around the world with the headquarters in Belgium. To overview the history of Inbev, it was established in 1987, after the merger of Brasseries Artois and Brasseries Piedboeurf; and in 2004 there was a transaction between Belgian company Interbrew and Ambev, which is the Brazilian company. (“The Evening Standard”, 2005) After the transaction, Inbev received more than 81 % of the shares of Brazilian Ambev, and that’s where the history of the actual company Inbev starts. ( “The Birmingham Post”, 2005) Today Inbev has dominated the market of Belgium, many countries in Eastern Europe, and in Brazil, which together make up more than 14% share in the world’s market of beer. Only the fact, that its market capitalization is over 22,5 billion proves its leadership position in the world. (Pankey, 2005). The first case anticipates that Stella Artois becomes beer brand number one in the world- becomes the number one player in the majority of countries of Western Europe, and becomes one of the three strongest players in Northern America, Eastern Europe, Africa, and the Middle East. SWOT analysis SWOT analysis is a key management tool, which will help to measure the real position of the company in the world and ascertain coming problems or threats. (Morrison, 2003). Starting with the research of company’s strength, the main advantage of the company is its strong brands, which are based on the value creation, which is achieved through significant margin expansion, and one more strength of Stella Artois is its low costs and high quality due to the operational efficiency of the production process. However, there are some weaknesses, which become drawbacks on the way of successful development of the leader. The weakness lies in the complicated process of managing all the local markets, the number of employed staff in the local markets is now insufficient and needs to be doubled. Otherwise, the company will suffer from the loss of profit. Though Stella Artois is the number one brand in the global market of beer, the opportunit