Introduction Our mission is to ensure an enjoyable stay at the ADU campus and provide students with a high-quality environment that boosts their learning capacity and develops them as well-rounded human beings. The unique atmosphere of engagement in even-rich student life is what draws people from around the world to our campus. Objectives Ensuring the variety of activities is vital for increasing the level of satisfaction with campus experience among students. This measure will allow creating a rich and eventful atmosphere. Another objective is to sustain high-quality accommodation for students. The quality of facilities leaves a sizable imprint on both everyday satisfaction and overall experience gained on the campus. The third objective is to maximize student involvement in campus life. Not every student is sociable and engages easily with other people. Therefore, the campus environment needs to be as inviting as possible to ensure that every student is satisfied. Situation Analysis Strategies The analysis of the current situation will help determine a course of action or direction for change to increase student satisfaction. There are several strategies to approach the situation analysis. One of them is a 5C analysis. It is aimed at creating an image of an organization’s future product placement, sales, customer approaches, and other aspects of the business. There is also Porter’s Five Forces analysis, which assesses the market environment in order to find possible threats and advantages. These two strategies are better suited for business rather than student self-organization. Therefore, SWOT analysis as a more general and versatile approach is best applied to serve the set objectives. SWOT Analysis Strengths One of the strengths of the ADU campus is its multicultural environment. Being a world-class provider of education, Abu Dhabi University attracts thousands of students from around the world. Students with different cultural backgrounds enrich the life of the campus providing opportunities to discover new cultures. A wide range of sports activities including football, basketball, volleyball, and tennis provides a good way to relieve stress after a busy day at the university. A great variety of clubs helps build each student’s individuality and develops additional talents. Above that, they contribute to making friends and acquaintances across the university uniting students from various departments, which creates a friendlier environment. Weaknesses The ADU campus has plenty of empty spaces and sandlots. Plain landscape together with the high temperature outside discourages students from meeting outdoors. The scarceness of greenery and disorganized public spaces adds to this problem. The section of Abu Dhabi University related to campus life lacks photos, videos, and contact information. The obsession of youth with the Internet developed certain selectivity in their behavior, so the quality of content needs to satisfy them. The lack of contact information about the club leaders, sporting community on the website complicates the process of finding them in current digital realities. Opportunities The prospects of international cooperation