Overview of hometown Market Fulda is a town full of traditional activities; it is situated in the middle of Germany and lies between Hamburg to the north, Cologne to the west, Dresden to the east, and Munich to the south. There is an exemplary infrastructure in this area; this is because of its central location at the heart of Germany. The well-organized rail and road connection makes it easy for the market to be accessed. During holidays, there are a large number of people from all walks of life visiting Fulda; the visitors enjoy watching trumpeters in their historic costumes, breath-sweet aromas of roasted almonds, and glühwein. The existence of Rhine-Main International Airport and a good infrastructure network around the area make it easy to access the Fulda market. History of the medium in my local market As a traditional place likened by many, Fulda is a place where people largely enjoy watching television and listening to the radio. There are two Public Broadcasting Corporations in Germany; the ARD & ZDF. The reputable ARD was launched in 1954 to serve more than eleven regional television and radio stations. ARD has more than 30,000 employees, and above US$ 9 billion is in its annual budget (Kansteiner 345). In LLC Books, The other second decent Broadcasting Corporation is the ZDF, which is a single conglomerate that was established in the year 1961. All Land Corporation is the third broadcasting channel in Germany; its mandate is to broadcast Education and Cultural programs. Privately owned Television channels are so many in the region; serving a population in the best interest (23) Market definition by Television in Fulda As a town located in the central part of Germany, Fulda lies between Hamburg (Northern Part), Cologne (Western side), Dresden (Eastern area), and Munich (Southern division). Television and Radio Broadcasting corporations provide entertainment, news, and political views of the country. Several college students like watching some night programs as this is the best time for them because, during the day, they are full of classwork. Recent survey conducted by Council of Broadcasting Corporation (CBC) conveys that; 76 per cent of Western Germans and 87 per cent of Eastern Germans like watching night programs. Asked about whether television is the place of political views; 72 per cent admitted, while 27 per cent said newspaper provides wide range of political views, making the television industry more likened in Germany (McDowell 234). There is a wide range of people served by television media in the area. There is a total population of above 1 million household in Fulda, owning television and radio. Commercial and private corporations own the media channels. SAT-1, a private television offers diverse entertainment and news in the region. A drop in the number of people watching public channels has been experienced. However, private channels always perform better in their daily endeavors. Philosophy of the Television outlet and how it serves the market The Broadcasting Corporations in the land are well structured. To serve the market in an organized manner, there are stipulated laws that the Media must abide by. The broadcasting council governs daily operations of these channels. For an easy endeavor in its daily operations, the broadca