Marks & Spencer PLC (M&S) is one of the leading British retailers ( Marks and Spencer 2015). The ‘multinational was established in 1884 and is currently headquartered in Westminster, London’ (Barry 2009, p. 2). The firm markets ‘a wide range of products such as home appliances, clothing, and luxury food materials’ (Singh 2011, p. 1). M&S uses powerful strategies in order to achieve its goals. The company has encountered numerous troubles in the recent past. However, it embraces the best business practices in order to deliver quality products to its esteemed customers ( Marks and Spencer 2015). This essay therefore examines how M&S uses corporate social responsibility (CSR) as part of its marketing strategy. Utilising CSR as Part of Marketing Strategy Marks & Spencer’s marketing strategy has been playing a significant role towards promoting the best outcomes. In 2006, the firm established a new campaign that focused on the sustainability of its marketing strategy. M&S wanted to ensure that every shopper was aware of the origin and effective of its products (Vesanen 2007). The campaign “Look Behind the Label” was launched to inform more consumers about the nature of its products. For instance, the campaign highlighted the firm’s CSR such as ‘salt reduction in its meals, sustainable sea foods, toxic-free clothes dyes, and animal-welfare’ (Barry 2009, p. 4). The company also informed more customers about its sustainable supply chains. Such chains were characterised by the best transportation practices. The purpose of the strategy was to ensure every marketing process was sustainable (Jiang 2004). In 2007, the firm came up with its famous “Plan A” campaign in order to achieve the best goals. The plan identified several environmental objectives. Such objectives would be achieved within the next five years ( Marks & Spencer 2015). The ‘major objectives included becoming carbon neutral, extending sustainable sourcing, improving the lives of more individuals, encouraging employees and consumers to have healthier lifestyles, and sending no waste to landfills’ (Singh 2011, p. 1). This plan encouraged more customers to purchase the firm’s products. The approach supported the company’s marketing strategy thus making it more profitable (Kotler & Keller 2012). In 2010, the retailer came up with new strategies in order to improve the sustainability of its “Plan A” campaign. New approaches were used to ensure more people were willing to save the natural environment. The firm ‘partnered with Oxfam in order to encourage more people to recycle their clothes’ (Singh 2011, p. 2). Many people returned their clothes thus supporting the company’s goals ( Marks & Spencer 2015). M&S has therefore been using the CSR concept to support its marketing strategy. The 7Ps framework is monitored in order to ensure every product delivers the targeted sustainability goals (Zafar, Habib & Bilal 2014). The firm focuses on the increasing number of environmentally-sensitive customers in every country. M&S redesigns its products and marketing processes in order to achieve the best outcomes. The firm’s promotional strategy is also supported using the best CSR practices. For example, M&S uses powerful adverts and s