Introduction It was founded by David Cook in October 1985 in Dallas, Texas. This company has been dealing with matters pertaining to videogames. It has experienced ups and downs and at one time it filed for bankruptcy but it was revived sometimes later. Corporate Level Strategy In order to keep going, the company’s top management has to lay a strong foundation by means of capital injection and opening up new branches elsewhere. According to Gary (2003), this company bought Sound Warehouse and Music Plus retail chains for music in the United States of America in 1992. He points out that this was a strategic move aimed at countering the spread of other businesses similar to it. He claims that the two chains bought had been spread in many parts of the country and therefore provided a good platform for Blockbuster to promote its business. Later on, Grant (2008) points out that Blockbuster acquired other businesses that helped it remain as one of the best video games outlets. For instance, he claims that in 1994, Spelling Entertainment Group was bought and Xtra Vision from Ireland was bought two years later. SWOT Analysis Strengths The company had many outlets which helped it reach so many people once a new product was launched in the market. According to Gary (2003), the company would use this advantage to make sure that more people get to know what they have to offer. Weaknesses According to Grant (2008), the company had accrued a lot of debts which became its major hurdles in progressing. He points out that this made many people shy away from their stores and hence they had to sell some of them in an attempt to offset such debts. Opportunities According to Gary (2003), Blockbuster has an opportunity to spread its operations in the world. This is due to many emerging markets beyond USA, Australia and Europe. Threats Companies such as Microsoft and Nintendo have become the major threats to the survival of Blockbuster. According to Gary (2003), these companies have adequate resources compared to Blockbuster. They have a better reputation than Blockbuster’s. Conclusion Blockbuster is an illustration of how poor management can result to the fall of a big organization. Therefore, having qualified personnel in a business is more important than having people who are just interested in what they get instead of what they offer to the company. CEMEX Introduction It is the biggest cement company in Mexico and in Latin America and third largest in the world after Lafarge, of France and Holcim, of Switzerland. This company was founded in 1906 by Lorenzo H. Zambrano Gutierrez. CEMEX Acquisition and restructuring The company embarked on diversification strategy in 1980s. Prior to that, the company was a small scale manufacturer of cement. After 1980, Spulber (2007) argues that the company ventured into other businesses such as engineering, hotels, mining and petro chemicals. In addition, he points out that this company has established itself in many countries around the world mainly through acquisition of an already existing cement factory. For instance, he argues that between 1997 and 1998, the company acquired a Filipino cement company called Rizal. The other cement company acquired by CEMEX was S