Internal analysis Adam Aircraft Industries Incorporation is a private limited company with the aviation and aerospace industry in the US. The firm was founded in 1998 and its headquarters are located at Englewood, Colorado. The firm has a manufacturing plant that is located at Pueblo, Colorado and another facility located at Ogden, Utah. The firm has got approximately 1000 employees (Jeff, 2009). The paper entails a case study analysis of Adam Aircraft with the objective of evaluating the opportunity presented. The case presents a viable business opportunity. This is evident from the fact that there are gaps that have been left by other firms within the aviation industry. The opportunity emanates from the fact that there is intense market demand for a new model of aircraft within the industry. Through the pilots’ business meeting, Rick (the founder of Adam Aircraft) was able to identify the demand for a new product within the market. For instance, Beechcraft Baron Incorporation that had ventured in the manufacture of twin engine aircraft ceased the production of this model of aircraft. On the other hand, the cost of this aircraft was very high. Through an analysis of the aircraft life time, Rick identified that the average age for an aircraft is 30 years. However, the safety of the plane declines with time since it becomes hard and expensive to maintain the aircraft. This results into reduction in reliability of the aircraft (Jeff, 2009). Through the business meetings, Rick was able to get information in relation to capital requirements for developing a new model of aircraft. It was established that the cost of developing the aircraft was $250 million which is relatively high. This made him and his team determined to cut the cost of developing the aircraft by 75%. The meeting also enabled Rick to meet and integrate professionals who were within the aircraft industry into the firm’s management. This resulted in Adam Aircraft having a strong management team. Therefore the weaknesses of the aircraft model designed by Beechcraft Baron together with the market demand presented a clear opportunity for Rick to introduce a new model of aircraft within the market. In manufacturing the A500 model, Adams Aircraft Industries Incorporation targeted two main categories of customers. These include the individual and institutional customers who are mainly involved in business activities. The individual customers are categorized as the owner-operator customers while the institutional customers are categorized as professionally flown such as the government (Jeff, 2009). The owner-operator category of customers own and fly the aircraft by themselves while the latter are flown by non-owners. These customer categories value a number of factors in relation to the aircraft. These include its performance and electronic systems. In addition, the two categories of customers also value the ease of servicing the aircraft and the safety of the plane. They also considered the availability of maintenance facilities such as the spare parts. The institutional owners’ consider other factors such as the planes seating capacity, luggage capacity, availability of other facilities such as entertainment systems, and toilet facilities. Adam Aircraf