The representatives from DP World answered several questions to introduce their visions of the latest achievements of the company and their thoughts about its possible development and success. The comparison of the answers shows that both interviewees have a good understanding of what happens in the company, what steps are taken, and what goals have been already achieved and have been recently set. DP World is the company with a properly developed strategic management ideas. It is the leader in global trade and a significant figure in the supply chain. A number of operating marine terminals have been already established. Still, Heshams and Bassams offered different answers to the same questions that help to understand the nature of the company’s work in a proper way. Both representatives admit that DP World used the blue ocean strategy during its creation. Still, Heshams admitted that the core of the company’s strategy was its unique setup and successful geographical location that made it possible for the company to be close to free zones, logistics parks, and airports. At the same time, Heshams mentioned that door-to-door service for customers was a successful decision. Bassams underline the importance of innovative solutions as the core of the blue ocean strategy. The company tried to create new markets not to compete in the existing markets only by be a leader in its own market. Besides, the company was introduced as a customer-oriented organization with all employees trying to improve their services and offering the best and most interesting ideas for people. New opportunities, approaches, and innovations helped the company to become a leader. In fact, the two answers make sense because Bassams offered some general ideas and explanations about the importance of innovation, and Heshams focused on real examples and descriptions. In both answers, trade constraints and stagnation were defined as the main challenges for the company. DP World is the company that depends on the local GDP and the conditions under which the global market could grow. It is hard for the company to predict trade changes. Therefore, it is important to have a team with multi-skilling workforce that could help to overcome the challenges and deal with some unexpected demand. Besides, the company has to keep investing not only in ports but also in various emerging markets, free zones, and logistics to deal with constantly changing trade patterns. The presence of such valued customers as Maersk Line and Mediterranean Shipping Line proved that DP World is a prominent figure on the market. There is no need to change the customers. However, it is always interesting to search for new clients and make them valued for the company. Regarding the current achievement of the company, its opportunities, and challenges, both representatives explained why they wanted to see DP World as a global leader in the chosen industry and as the main port of people’s choice. It is not enough to impress clients with innovative ideas and opportunities. It turns out to be more important to introduce DP World as the organization that takes care of its clients and wants to create new boundaries for its own perfection. Both employees believe that there is no need for the company to wait for the next