Introduction The origin of Apple can be traced to Cupertino where three friends, Steve Jobs, Ronald Wayne, and Steve Wozniak, undertook a venture. They worked hard to develop a successful company that would be known worldwide. Apple is highly recognized in the product market because of its technology. I even became a green company with the company management ordering only environmental friendly products. Reasons why Apple is Popular in China Apple gained its fame due to its technological novelties. Technological innovation and advancement are essential goals for a company to be competitive in the market. International expansion is also very significant because there is availability of market in foreign countries that Apple has not reached. Apple can also take advantage of current consumers whose major focus is technology, hence providing ready market for devices like iPhones (Kahney 2008, par. 15). Apple has a huge chain of stores in various countries; however, its clients are used to order the products via Internet. A friendly website that Apple has enables it to reach many customers online. Many traditional schools prefer using Apple because Apple Company convinces them that it produces the best computers to be used in businesses and schools. There is an increase in demand for green products. Thus, Apple is advised to produce goods that are environmentally free to enable it to compete effectively in the market. Consumers may also change their consuming habits by getting extra money to buy Apple. Apple is a self-reliant company due to Steve Jobs. This fact has enabled Apple to have various chances to make strategic alliances with other companies in technology industry. Another reason why Apple is highly recognized is its high quality and wonderful brand loyalty. This expels more markets and increases on its number of consumers. The financial position of Apple makes it successful. Apple is believed to be profitable in its sales, and assets. One of Apple’s greatest economic benefits is that the company succeeded to set free from dividends. This gives it an opportunity to re-invest its finances into economic structures (Duhigg & Barboza 2012). Some of Apple’s financial strategies are to invest its funds on research and development, giving the company high opportunities to use current technology. Apple’s marketing plans are usually successful as they attract a lot of consumers; moreover, it managed to develop a unique style of marketing and advertising. Apple has low amount of debts which enables it to allocate its funds for other uses. Research and development make it very competitive in terms of technology. The brand, Apple, has created a great image that speaks for itself, guaranteeing its customers a high quality product. The enterprise can keep its secrets, thus making it difficult for other companies to copy. Reasons Google Failure in China Google has failed in China because of the following reasons: Access Speeds Many Chinese have shifted from the use of Google to Baidu because they find it hard to connect the first one. Google provides services in English speaking market. There is need for Google to review its strategies to attract more customers (Thopmpson 2006). International firms should understand that China has the biggest number of Internet users, so they should avail services, processes and products that target Chinese market. Certificate of ICP Apple launched the certificate of ICP in 2003 so that it could help the firm in the protection of property rights regarding its manufactured products and pornography. In 2005, it became compulsory for all websites in China to have ICP certificate (Mar