Failures and successes of any business enterprise depend on the behavior of its consumers. The behavior of the end-user consumer affects both the producer of final goods as well as the intermediaries who distribute the products from the point of production to the point of consumption. Understanding consumer behavior can play a great role in a business enterprise as it helps identifying its weak points and reflect on the positive aspects which can enable it to win the confidence of the consumers (Sinha, 2012). The consumer behavior and the purchasing decision are closely related. Information about consumer product usage therefore enables organizations to come up with effective ways of designing their products (Turner, 2012). The amount and types of goods that producers produce depend on the level of consumption of the consumers. The trends in consumer behavior have also been known to reflect the performance of the national economy. When the level of consumption is high, businesses tend to increase in size and profitability (Perner, 2010). An economy that has well performing businesses is able to realize significant growth. Therefore, with a high level of consumption in the economy, the level of economic growth is also high and vice versa. In order for business enterprises to increase their profitability, they need to develop a strategy that can enable them to market their products to consumers effectively. Most organizations devise marketing strategies whose goal is to enable them understand the consumption trends in the areas where they operate. In order to succeed in this process, businesses need to employ a team of marketers who would focus on learning about the consumption behavior of consumers in different markets (Turner, 2012). When marketers gain a better understanding of consumers in a particular region, they are able to give relevant market information to their organizations. Organizations are therefore able to make adjustments to the products that they produce thereby making them more appealing to the consumers. Understanding consumer behavior entails knowing what the real wants of consumers are. This way, a business enterprise can be able to design a product that meets the exact needs of its consumers (Reference for Business, 2012). Therefore, it is the responsibility of all marketers to ensure that they take time to understand the consumption behavior of consumers so that they can manage to come up with the appropriate marketing strategies that would assist in capturing the attention of the consumers. This way, they would be able to win a large number of consumers thereby increasing the profitability of their organization. Marketers need to understand that the purchases consumers make are meant to address a number of problems that face them. Whenever a customer consumes a product that addresses his basic needs, he is said to be driven by necessity. Therefore marketers should analyze the behavior of such a consumer based on his needs. However, there is a different group of consumers who purchase goods based on the attractiveness of the products. It is therefore true that different groups of consumers have varying needs and wants (Delbert, Roger, & Kenneth, 2002