Introduction Al-Capone’s restaurant came into existence in 1927 under the initiative of Gladys Meyers. The restaurant is located along the shores of Fox River and operates in a big and spacious house. In the course of its operation, Al Capone’s mission is to achieve sustainable growth by providing its customers with an untouchable dining experience (Al Capone’s, 2012). The firm’s operations are guided by one major objective, which entails offering its customers great and diverse wines, spirits, micro-brews, and foods. Al Capone’s focuses at maintaining the real taste of food and alcohol beverages that it offered during the 1920’s. In addition to positioning itself as a unique drinking point, Al Capone’s also focuses at offering its customers unique entertainment. One of the ways through which the firm attains this goal is by entering into contracts with renowned music bands such as Dixieland stars and saxophonists such as Johnny Waters, Franz Jackson, and Glenn Koch. These elements are some of the main areas that have contributed towards the firm’s survival (Al Capone’s, 2012). SWOT analysis Strengths Strong brand – Branding is one of the avenues through which organizations can derive their competitive advantage. According to Healey (2008), branding entails a continuous commitment to deliver product meaning and promise to customers. The restaurant has managed to maintain the quality of products it offered during the 1920s. As a result, it has developed a strong identity within the society in which it operates. People travel for long miles in order to enjoy the tasty spirits, great food, and lively entertainment within the restaurant (Al-Capone’s, 2012). Customers who patronize the hotel experience the roaring characteristic of the hotel that persisted during the 1920s and 30s. This element has played a critical role in enhancing a strong attachment with the society. Consequently, the firm has been in a position to nurture a strong level of customer loyalty. According to Healey (2008), customer loyalty is a key ingredient in the survival and success of firms considering the high rate at which the business environment is transforming. Product diversification- Since its inception, Al Capone’s has been able to diversify its product offering. The firm has achieved this by adopting a multiproduct strategy. The strategy enables firms to become more diversified hence improving their performance. Effective integration of multiproduct strategy is realizable by integrating the concept of focusing. Consequently, firms’ management teams have to focus on the most profitable product to integrate in their product offering (McDaniel, Hair, & Lamb, 2008). Al Capone’s has integrated multiproduct strategy by incorporating a variety of foods, wines, spirits, microbrews, cigars, and steaks. The quality of products offered by the firm has significantly contributed towards the development of strong brand recognition. One of the ways through which the firm has attained this element is by positioning itself optimally as a unique steakhouse. The firm offers sizeable meat steaks compared to other steakhouses in Chicago, which greatly appeals customers. Its product diversification strategy has consistently enabled Al Capone’s achieve effectiveness in satisfying customers’ needs (Al Capone’s, 2012). Effective pricing strategy – Organizations can de