Our company plans to market its fruit jam in a foreign market — the targeted country for our product in Ghana. The company produces quality fruit jams that can compete in the global market. The company plans to use the best marketing strategy for its organic jam. The proposed marketing approach will make the company profitable because Ghana is politically and economically stable (“Basic Guide to Exporting” 56). Ghana’s food sector continues to attract both local and international investors. The situation explains why this sector is growing rapidly. This discussion presents the best financial considerations, sales strategies, distribution approaches, and marketing promotions. Such strategies will make the company successful in the Ghanaian market. Financial Considerations: Price and Budget Pricing and budgeting are critical practices in every business organization. My company will identify the best prices for its natural jam. Such financial considerations will ensure the marketing strategy is competitive (“Trade Freedom: How Imports Support US Jobs” par. 2). The best price for our fruit jam in Ghana will be approximately 3USD. This is equivalent to 12GHS. This pricing strategy is relevant to supporting our business goals. My corporation will use the table presented below to market its jam. The table below summarizes our budget for marketing jam in Ghana. Price for Jam         USD (USA Currency)  GHS (Ghana Currency) In the United States  Approx $2           7                    In Ghana              Approx $3           12                    Most of our targeted business partners will include supermarkets, restaurants, and hotels. My company plans to market its fruit jam to 10 hotels, 10 restaurants, and 3 supermarkets within the first month of business. Such businesses receive many customers from different regions across the country (Buckley, 36). This strategy will also ensure the company is on the right path towards achieving its business potentials. Sales Strategy and Distribution Successful businesses “use effective sales strategies and distribution channels” (Buckley, 37). Such companies hire the right people to inform their consumers about every new product or service. My company will use a proper sales strategy in order to achieve its business objectives. The approach will entail the use of billboards and brand ambassadors. Our marketers and advertisers will design the best posters for every product. Such posters will appear on billboards across Accra. This practice will sensitize and inform more people about our quality fruit jam (“Trade Freedom: How Imports Support US Jobs” par. 5). My firm also plans to appoint a famous Ghanaian celebrity to represent the targeted product. My favorite celebrity will be Kofi Adu. Kofi is a famous person in Ghana. He has appeared in many Ghanaian movies. Kofi Adu will represent our fruit jam in the country. I am also planning “to appoint a local agent to bid for contracts at supermarkets, restaurants, and hotels” (Akkaya 7). The appointed agent will ensure our products are available in every hotel or supermarket in Accra. My company will also appoint new agents in order to have a successful sales strategy (Akkaya 8