The relationship between audiences and producers has shifted in recent years especially because of advanced technology. The advent of technologies such as web 2.0, videogame and blogging has revolutionized the way in which audiences interact with the content that producers put in the media. The content is becoming more personal and audiences are becoming increasingly confident that it will even get more personal in the next decade. The use of sophisticated gadgets such as smart phones and tablets allow audiences multiple platforms through which to interact with content. An example is the use of mobile phones to access internet, social media, and video games. The audience, especially the young one, is becoming unresponsive to traditional media like TV broadcast because of the apparent limited levels of control over the content. This tutorial will discuss arguments about the shifting relationships between audiences and producers and the implications of users becoming producers. The discussion questions include the opportunities the new media present for audiences to become producers, internet as a “grassroots” medium as opposed to a “top-down” one, and the effect of creative “prosumers” on the diversity of media products available online. Miekle, Graham, and Young (2012, p. 106) provide Google Earth as an example of convergent media technology that allows the audience to be both producers and consumers. Through Google Earth, it is possible for any one with access to it to take a Sightseeing Tour of the globe. You can take a tour through Paris and watch Eiffel Tower, cut through Egypt and see the pyramids, swim across to Brazil and see Jesus’ statue, and come back to Google Earth headquarters in the United States. The opportunity to transform to a “prosumers” (producer and consumer) comes in the ability to tag self and friends in the panoramic images. From the comfort of your house, you can edit these images, tag friends, and link it to a continuous movie by use of computer applications. You can then upload it on YouTube and share it to your friends through social media. The ability to make your own movie and make it available online gives the modern audience an opportunity to become producers and increase the content available online. The fact many people can access internet through smart phones, watch YouTube and social media portrays internet as a “grassroots” medium. Jenkins (2006, p. 150) argues that Star Wars is the predecessor of audience-made films. He asserts that the “widespread circulation of Star Times has placed resources into the hands of a generation emerging filmmakers in their teens or early twenties” (132). Modern technology has afforded the young generation an opportunity to shoot movies, provide background music, and customize the content to suit their personal tastes. In spite of losing popularity, web 2.0 has offered new platforms for film contents especially through unofficial sites. The clamor for personalized content is not just from audiences but also from fans. Jenkins (2006, p. 108) describes the modern fan as “the most active segment of the media audience, one that refuses to simply accept what they are given, but rather insists on the r