Abstract Create Happiness is a business idea that is intended to generate income for charitable organizations in order to help people suffering from poverty, diseases, and natural calamities. In the given research, the means to attract such target sources of donation as restaurants, hotels and other enterprises involved into the entertainment industry are going to be considered. By creating a range of links between the Create Happiness organization and such entrepreneurship chains as restaurants, hotels, Carrefours, 7/11 stores, outfit brands, and other companies of the like, Create Happiness will be capable of improving the quality of life of those suffering. Introduction Create Happiness is a business idea intended to generate revenues that would be channeled to charitable organizations in this country. The motivation of this business venture came from the fact that people would always want to get involved in good deeds as a way of achieving self-satisfaction (Kyle, 2008). This organization will be acting as a marketing unit of charitable organization because the whole idea is to generate revenues for charities. Create Happiness will target corporate bodies within this country in the hospitality industry. We will target hotels, restaurants, car rentals, and supermarkets, pharmacies, outfit brands, etc. Concept and Vision Vision As it has been stressed above, the Create Happiness is going to be focused on the regular provision of marketing services to the target customers. However, it is noteworthy that, unlike traditional marketing companies, the Create Happiness Company is going to promote charitable concepts to the corresponding organizations. Therefore, the role that the company is going to play within the given market will concern selling ideas to other companies. What the emphasis should also be put on is the target audience. Unlike the rest of marketing companies, Create Happiness is not going to be concerned with people as natural persons; on the contrary, the organization will be targeted at other companies and interaction with legal persons. Thus, it will be possible for Create Happiness to expand and reach out for an entirely new level of business relations. Concept The Create Happiness Organization will be aimed at signing an agreement with the Red Cross and creating the premises for the Create Happiness and the Red Cross, as well as its equivalent in the East, the Red Crescent. The company envisions its own path as the mediator between major charitable organizations and the companies that provide hospitality services and the services related to entertainment to their clientele, largely, hotels and restaurants. The Create Happiness Company, therefore, will also try to engage other potential donors, which are major companies within the entertainment industry, such as hotels, restaurants, etc. The Create Happiness will encourage these potential second-party donors by selling its cards and other company products to them. As soon as Create Happiness signs an agreement with these companies. Market Analysis The Create Happiness Company is definitely going to face tough competition, since there are a number of companies providing support to charity organizations and serving as mediators between the entertainment industry and charity. In addition, it is noteworthy that the given market, i.e., the hospitality industry, is,