In the contemporary business world, many industries continue to experience very high level of competition. This has posed a great danger especially to the new organizations venturing in the market. The cement industry in the US is one of the main industries with a record of increased level of competition where each organization is determined to win the largest share in the market. The cement industry in the United States forms one of the strongest economic bases for the country. United States ranks among the top cement manufacturers all over the world (Economy Watch par 4). Other leading manufacturers include India and China. There are 39 cement companies, which are currently operating in the United States (Economy Watch par 2). These companies have 115 plants distributed in the 36 states in the country. The largest company in the US cement industry contributes a significant fraction of the country’s cement production. Large-scale investment defines the US cement industry due to huge capital requirements. This is because the industry is more effective in large-scale operations. It requires a significant amount to install the fixed capital requirements. Large capital requirements continue to lock potential investors from entering the industry. Despite of the high risks associated with investment in the cement industry in the United States, there are many opportunities available. A new factory in the industry can significantly improve on its performance in case it utilizes the available opportunities effectively. However, the management will determine this. One of the main opportunities available for the company is the unexploited market. There are a number of market opportunities available for the company. In the cement industry, the issue of environment is very critical. ILK Cement will ensure that all the necessary measures are taken into consideration in order to maintain an environment friendly production process. The adoption of the modern technology that minimizes the level of environment pollution will aid in achieving this objective. For instance, the factory will guarantee minimum carbon dioxide emissions in all its plants. Therefore, ILK Cement has an opportunity of extending its market networks in such areas. One way through which the organization will exploit such market is by venturing into the foreign market. There are large unexploited foreign markets. These will significantly contribute to the company’s success. Another advantage of the company is that it has an opportunity to apply the current technology in its plants. Most of the aged companies habitually apply the old technology in their plants. Therefore, ILK Cement is advantaged because it will apply the modern technology in all its plants. The level of technology applied in an organization can significantly affect its performance (Economy Watch par 4). Technological improvement has led to increased efficiency and effectiveness in many organizations (Clark 48). Therefore, ILK Cement has an advantage over its rivals on the ground that the cement industry in the US correlates with the construction industry. The rate of growth of the cement industry depends on the trends in the construction industry. Poor performance o