One international company that has remained on the successful path is Wal-Mart. Wal-Mart had set out different strategies that enabled it to succeed in numerous fronts. For instance, the company has edged its competitors by producing several brands of all its products. As a result, customers have been able to choose products from a wide range of substitutes hence satisfying their needs. This strategy has attracted and maintained customers in the premises as there are minimal chances of missing to purchase a product (What makes Wal-Mart successful?, 2013). A customer who wants to purchase a luxury watch has varieties like Omega, Rolex, Rado, and Cartier. From this scenario, a customer can choose a watch from the different brands of watches. In addition, Wal-Mart has adopted the cost-cutting strategy in order to offer consumers products of low prices as compared to their competitors in the market. The Company’s ability to provide customers with low prices has made it realize the value for their money. The move has also made the company gain massive buying power. The low costs have made Wal-Mart gain competitive advantage over its competitors. The cutting of costs on products has also assisted the company to save on expenses. Moreover, its employees think outside the box on service provision to customers. The culture has facilitated the building of strong relations between customers and employees. Organizations that have adopted this culture have realized success in their operations. The logistics and distribution networks at Wal-Mart have been strong. The Company has ensured that it brings its products close to the customers as possible. The Company believes that effective management and strong creative decisions are the essential cornerstones it requires in strengthening its foundation and place as a chief actor in the business environment (What makes Wal-Mart successful?, 2013). A clear supply chain strategy improves customer service, increases profits, and continues to minimize the reduced costs of production and operation. According to Hill & McKaig (2012), a right logistic strategy facilitates achievement of business goals by engaging the management team in meeting the strategic objectives of a firm. In free trade, participants are able to export or import products without tariffs. The idea where participating countries do not meet extra costs when receiving or sending products to their members has numerous benefits. Increased free trade has enhanced customer satisfaction. The globalized market increases stiff competition among the member countries hence lowering the final consumer prices (Edge, n.d.). Additionally, the free trade increases innovations and competition among companies hence improving their innovative ideas. Companies have to create comparative advantage over their competitors by coming up with new products in their fields. From this perspective, consumers continue to get better products all the time. Free trade has also increased efficiency and production levels of countries. For example, countries specialize on producing products in areas where they enjoy comparative advantage instead of focusing on areas where they have little competitive advantage. When the production level of a country increases, its efficiency