ShantanuT01/DACTYL-Pretraining huggingface dataset:
The Lux Company The Lux Company targets trendy customers for its imagery cream (product). The product is augmented with additional touch, to make it more attractive to customers, than the other brands of Lux soap. The Lux Company understands that product positioning plays a significant role in improving sales, profits and revenues. Therefore, it encourages better product attributes. For instance, it employs marketing mix elements and strategies to ensure that it gains a competitive advantage against its competitors. The Lux Company offers high quality products at affordable prices. It also integrates high branding to help it obtain a good position in the minds of consumers. Proposed pricing for the Lux imagery cream Based on the market analysis, the Lux Company should employ penetration pricing for its product (Imagery cream). Penetration pricing is a pricing strategy, whereby a company starts by setting low prices in order to increase its sales and market share (Smith, 2012). Once the company captures the market share, it can go ahead and increase the price of the product. Considering that the Lux Imagery Cream is new in the market, it is wise for the marketers of the Lux Company to start by selling it at a lower price, and increase it after capturing the market share. This pricing strategy will help the Lux Company to attract many customers to try the product because of its affordable price. Once they try the product (Imagery cream) and get satisfied with it, these customers will prefer using the product because it satisfies their needs. The Lux Company will take advantage of this and increase the price of the product, after it proves to be successful in the market. Potential customers pursue products and services that meet their needs. Therefore, even if the company decides to increase the price for the imagery cream, the customers will not seek for alternative products. This confirms the need for the penetration pricing strategy for the Lux imagery cream. Proposed promotion mix Promotional mix plays a significant role in creating a good image of a brand in the minds of consumers (Wolfe & Twedt, 1970). The Lux Company should incorporate promotional mix tools to create awareness, educate, and influence potential customers. These promotional mix tools include advertising, personal selling, sales promot
Introduction For the last five years or so, social networking sites have escalated both in numbers and popularity as millions register at these sites for various reasons. Consequently, several sites have materialized such as MySpace, Twitter, and Facebook, each with its own slant and users’ appeal. However, Facebook has received most attention from over 500 million users worldwide; it has become the norm than rather the exception across the world population. As internet technologies continue to advance, Facebook and other social media sites bring even a bigger impact on society. Correspondingly, the use of Facebook has improved and promoted interconnectedness among friends in spite of their temporal and spatial differences. Moreover, Facebook has facilitated socialization by allowing individuals to meet, share, create, and nurture friendships over the internet. However, in spite of fact that Facebook is the modern way of promoting businesses and connecting people worldwide, it should be banned due to privacy issues, relationship devastations, and its use to endorse political revolutions. Facebook history and its initial purpose While, Facebook has been cited as the world largest website, its’ beginning was quite humble. Currently, Facebook membership stands at more than 500million users monthly and the number keeps growing each day. However, looking back seven years ago, Mark Zuckerberg’s idea of creating a social networking platform for his college mates would appear insignificant as compared to the gigantic social networking site being witnessed today. Zuckerberg conceived the idea of a social networking site during his undergraduate years at Harvard University (Carlson, 2010).). Motivated by idea of enabling students within his campus to get to know each other, assisted by his college mates, Zuckerberg founded Facebook, which was initially restricted to Harvard College. However, following some technical and operational advancement the site was expanded to other colleges in the region and it was just a matter of time before it was made available to everyone. By 2006, nothing could stop Facebook from becoming a global phenomenon, when it started accepting membership to all and sundry as long as one was over 13 years and had a valid email address. Initially, the then called ‘thefacebook.com’ integrated several social networking applications that enabled its users to add friends, comment on friends’ profiles, and send messages, update own profile status among other myriad social connectedness functions (Carlson, 2010). Despite numerous hurdles along the way, Facebook has been positively embraced across the world, thus increasing its usage and popularity. As of 2009, it was ranked as the most popular social networking site with its monthly usage increasing each day in English speaking countries including the United States, United Kingdom and Canada (Carlson, 2010). Moreover, its penetration in regional internet markets has been tremendous with Nort
Executive Summary The present report is a summary of the solution proposed to the New Castle Australian Theatre in response to the venue’s identified problems of the lack of customer’s awareness, low revenues, the absence of a unique selling point, and others. The report proposes the implementation of such an IT solution as a corporate portal. Corporate portals are unified interfaces for users, employees and partners that provide access to various applications. The incorporation of the portal addresses each of the identified problems of the theatre, the most important of which is the lack of awareness. The implementation of the portal through the stages from initiation to implementation is estimated to take 6 months, considering the risks that might occur during the project. The report provides the overall structure of implementation, the main tasks, time schedule, and the project’s risk assessment. Project Outline The incorporation of Information Technology (IT) can be seen as an essential part of business in the contemporary world today. From small shops to large corporations the role of IT can vary, including enabling roles, i.e. tools that offer capabilities that were not present in the initial form of the organization or as process restructurers, where IT eliminates excessive layers of management (Dedrick and Kraemer, 2005, Fulk and DeSanctis, 1995). Along with the variations in the role of IT vary the types of organizations in which IT can be implemented. For the New Castle Australian Theatre, a small entertainment venue with 12 full-time actors, the implementation of IT is proposed to solve the problem of low market awareness and the absence of a unique selling point, all of which result in low revenues. In that regard, the present report proposes the implementation of a corporate portal, as an integrated solution that will target the strategic objectives of the theatre on many levels, including   * Internet Presence   * Customer Relations Management   * Electronic collaboration.   * Electronic accounting system.   * Integrated Electronic Resource Planning (ERP) solution. A corporate portal, also known as an enterprise information portal, is an IT solution that can be defined as “applications that enable companies to unlock internally and externally stored information, and provide users a single gateway to personalized information needed to make informed business decisions” (Finkelstein, 2009). The proposed solution for the portal and its functions can be seen in the following figure. The portal will be simply represented as a unified web interface that will provide different users with different sets of functions (Corporate Portal, n.d.). The users and the functions can be categorized as follows (Collins, 2001):   * Clients –will have access to the website of the theatre, in which they will have the ability to learn about new shows, make reservations, buy tickets, and leave requests and feedback.   * The employees of the theatre – through a system of authorization, such user group will be able to have access to the accounti
The Coca-Cola Company is a great producer of non-alcoholic beverages, which in the era of high technologies widely develops and uses the information technologies for better collaboration and relationships within the employees, partners and customers worldwide. Realizing the significance of in-time information the company provided many IT applications for staying in touch with the company’s bottlers all around the world. Communication became the core element for further innovations. Provision of knowledge network systems and different software for controlling the working process of the company Coca-Cola managed the connection with customers. It is due to the social networks, such as Facebook, and official websites (Laudon & Laudon, 2009, p. 445). Coca-Cola relates its goals’ fulfillment to both knowledge and collaboration management for the reason of strong influence from the side of competitors. Moreover, the needs of time declare the significance of innovative software and applications for better promotion of goods and services throughout the company’s spheres. It can be shown on the example of one model called “Coke One” based on “6.0 SAP’s ERP platform for supporting 650 business processes common to all bottlers” (Laudon & Laudon, 2009, p. 445). Coca-Cola successfully uses knowledge management for outlining its business model and strategy. A healthy concern and other factors are implemented today by the company in new products for people with some limitations in health. Thus, the versatile complex of different services inside the company’s personnel worldwide tends to promote suggestions of employees from bottler companies to parent company. Laudon & Laudon (2009) in this respect note: “Innovation Framework allowed managers and personnel in disparate areas of the company and various regions (finance, legal, marketing, R&D) to view the practices that made it successful in other countries, and apply those concepts to future products” (p. 445). The relationships with bottlers are important for Coca-Cola due to many reasons. One of them is maintaining of constructive relations every now and then. Also collaboration by means of information technologies will fasten the process of innovative implementation. Furthermore, the company takes into account the suggestions of employees by means of collaboration via social networks and different software, such as IBM Content Manager, for example (Laudon & Laudon, 2009). Another touch of the company considered the use of Microsoft applications, such as: SharePoint Online, LiveMeeting, or Office Communications Server Online (Laudon & Laudon, 2009). For the purpose to standardize the way of Coke’s communication the senior management of parent company fostered Project Scale (Laudon & Laudon, 2009). The prospects of the Coca Cola Company for future development of the relations presupposes the deeper foster in information sharing within the bottler companies by means of last updated software and high-tech devices as well. This will help the company to improve current ability to impact on customers due to provision of needful information in time. On this stage Coke elaborates the cooperation
Why is the Bill of Rights important today? What would happen without it? The essay on the importance of Bill of Rights essay below will answer all of your questions about the issue! Introduction Various countries have adopted different systems of government that are suitable for them. A legitimate government is one that has the legal power to rule the nation. A government becomes popular if it is supported by most of the citizens. The constitution is one of the major documents that provide the frame work within which the government operates. This fundamental document defines the relationship between the citizens and the government. It also defines the powers that the government has and how it should exercise them. The constitution is normally broken down it various categories each having a set of provisions. The bill of rights is one of the basic provisions of a given constitution and it spells out the rights and freedoms of all the citizens of a given nation. The inclusion of the Bill of Rights in the constitution has been a controversial issue and some people contend that it is not necessary in a situation where we have a legitimate government that has a popular support. In my view, the bill of rights is very necessary in any type of government because of the following reasons. Arguments against the Bill of Rights In the case of United States, the inclusion of the bill of rights was controversial and people who opposed it had the following arguments. First, they felt that they could elect various individuals to represent them in parliament and if they failed to be accountable to the citizens, they could be stripped off their leadership positions. Secondly, “the Bill of Rights was used by anti federalists, as a rallying point to argue in favor of the pre-constitutional status quo a confederation of independent states, operating under the glorified treaty that was the Articles of Confederation” (Amar 123). They also thought that the process of drafting it could take a long time and it could interfere with the promulgation of the proposed law. Thirdly, they contended that the bill of rights would give the impression that the federal government had unlimited powers. Fourthly, the bill rights could not be practical and it could simply be treated as a mission statement. They also thought that there were no mechanisms that could be used to force the legislature to stick on it. “It is on this basis that they dismissed it as volumes of aphorisms which would sound better in treaties of ethics than in a constitution of government” (Levy 68). This argument remained popular until 1789 when Thomas Jefferson fought for the drafting of the bill. It was later adopted and recognized by the Supreme Court in 1803. Arguments in favor of the Bill of Rights The Bill Rights is an important aspect of the constitution and I therefore contend that it should be part of the constitution of any legitimate and popular government. I support it because of the following reasons. It enables the citizens to fully benefit from the gover
Introduction An interior design project is a critical part of the entire construction project and whose efficiency determines the success of the whole construction project. Therefore, treating interior design as a separate project from the overall construction results in complexities that will adversely affect the time and quality of the project. Notably, the bidding process in construction and interior design projects entails a chain of complex activities which require careful consideration and proper decision making. The complexity in the bidding process consumes resources and time and may not guarantee customer satisfaction in the end. For an optimal bidding process for an interior design project, the collaboration of the project owner and the general contractor is essential during the preparation of RFP to ensure the inclusion of all specific information regarding the expected quality from the proposing firms. Therefore, the procurement can optimize the entire bidding process by optimizing the RFP process. Inefficiencies of the Current RFP and Their Implications General construction contractors develop RFP as a quality guide for the architects or construction engineering firms. However, failure to include adequate specific details about the expected project outcomes is a common mistake that often occurs when the client is absent or fails to specify their needs during the RFP development. Provision of ambiguous or inadequate specific project information to the proposing engineering firms becomes problematic as the firms find it challenging to understand the particular needs of the entire project. As a result, the proposing firms are unable to propose services that will align with the project. On the other hand, inadequate information on RFP complicates the decision-making process for the procurement team during the selection of the firm that offers competent interior design services (Liang et al., 2016). The conditions mentioned above increases the chances of the procurement team selecting and picking an incompetent bidder at the expense of the best bidders. Therefore, taking time to make proper decisions concerning details necessary to include in the RFP, directly and indirectly, could optimize the bidding process in several ways. Direct Involvement of Project Internal Personnel during RFP Preparation Developing an informative RFP requires direct involvement of the client and all the right project personnel. The client and the internal project personnel provide important information that helps prospective suppliers u
Introduction Traditionally, construction of a given facility is largely based on two dimensional architectural plans. In the past, there were a myriad of challenges that accompanied this kind of construction. With the rapid growth in the construction industry, there have emerged systems that make the process of construction fast and efficient. Some of the processes that were made part of the construction industry include building information modelling (BIM). Adoption of the process in the mainstream construction supply chain management has improved the industry. The current paper revolves around this adoption. The writer starts by putting construction supply chain management into perspective. Construction Supply Chain Management Numerous suggestions are put forward in attempts to define the concept ‘construction supply chain management’ (herein referred to as CSCM). Bennet (2011, p. 34), for instance, opines that the concept describes a venture that aims at maximising the utilisation of all aspects related to supply and manufacturing in the correct quantity. In the same vein, Hardin (2009, p. 69) defines construction supply chain management as a series of events in an organisation. The events are part of the whole production process, starting with the i
Introduction Frederico Garcia Lorca’s “romance de la pena negra” was published alongside various similar poems in the book entitled “Romancero Gitano” or commonly known as the Gypsy Ballads. The poems therein focused on the character of the gypsy which acted as a representation of the instincts and passions unbridled by the trappings of morality, society, cultural training and distinction [1] . This particular distinction accorded to gypsies is not unique to Lorca but rather can be seen in other famous work such as The Hunch Back of Notre-Dame by Victor Hugo where the female character Esmeralda is represented as being outside the normal trappings of society, being the embodiment of passion and freedom. Another similarity between the two works can be seen in Lorca’s representation within the various poems of the supposed “omnipresence of sexual instincts” (Edkins 238 – 239) which are always threatened by repression yet break free nonetheless often times leading to a sudden and climactic death. As you may recall, the character of Esmeralda also died towards the end of the novel. This is indicative of a style that shows how the release of unbridled passion is usually looked down upon by society and is met by an ignominious and sudden unfortunate ending in most cases [2] . While the poem “romance de la pena negra” does not end in the death of the character it does appear to end negatively. As such, based on the comparison of the works of Lorca with other similar kinds of literature using the same type
In this paper, I am going to discuss the theme of intimacy on the basis of the British multi-starrer romantic comedy film, Love Actually. The film features popular English actors including Hugh Grant, Liam Neeson, Colin Firth, Emma Thompson and Keira Knightley. The script centers around feelings of love and affection shared among its myriad characters, covering an entire gamut of expressions from happiness and joy to bitterness and sorrow, self-sacrifice, valiant triumph and ambiguity to decisiveness. The aim of this paper is to highlight what actions have been taken by the director to capture the theme of intimacy on big screen, in the ability to create an outward impression of love and chemistry between the characters. To describe the plot in brief, Love Actually derives from the first-person narrative of David (Hugh Grant), who happens to be the Prime Minister of the UK, ostensibly inspired from the then British Prime Minister Tony Blair, who was known for his youthful appeal, and becoming a media favorite after begetting a child when in office. As is true with gentle British romantic comedies such as Notting Hill and the Bridget Jones Diary, we are introduced to David’s glimpse on how the feelings people have for their loved ones, the bonds of affection, make this world a much more vibrant and enthusiastic place. We are soon led to a number of sub-plots capturing the essence of intimacy, all of them somehow tied to one another through common characters. The film covers an entire gamut of possible sexual relations between couples; homosexual with Billy Mack (Bill Nighy) and his manager Joe (Gregor Fischer), interracial with Juliet (Keira Knightley) and Peter (Chiwetel Ejiofor), love triangles, extra-marital affairs and more. The underlying theme is about human beings who cannot thrive without being loved and treated with warmth and affection (Miller & Perlman, 2008, p.23). The desire for intimacy springs from the characters’ innate need for self-affirmation and the consideration of being treated with kindness and love. What these film try to showcase is that societal values do not always allow these relationships to blossom because of the perceived licentiousness even though Western culture has surged ahead to an advanced state of permissiveness, many unspoken relationships between couples are treated with derision and suspicion (Miller & Perlman, 2008, p.24). To illustrate the same, I shall describe two scenes, elaborating on how the selected scene illustrates the concept of intimacy, while connecting to research findings. In one of the scenes, Julie