Introduction: Taking a Head Start. Google and Its Initiative Maintaining a number one spot in the list of the top hundred best companies to be employed at for several years running is not an easy task, and Google definitely deserves appreciation for its ability to remain the best ( 100 best companies to work for , 2011). On the one hand, the answer to how Google is able to keep its top position is rather simple. In the age of information technologies, the company shaping the world of media rules the entire world. Digging deeper, however, one will quickly find out that Google adopts a very special policy towards its staff and corporate values. Despite the stiff competition and the complexities related to keeping up with the developing technologies, the Google, Inc. has survived and been thriving due to its original vision, as well as unique set of values and goals. Google’s Corporate Values and Goals Concerning Employees, Customers, and the Business: Job Satisfaction and Motivation When it comes to think of the elements of Google, Inc. policy concerning its employees and the organizational behavior altogether, one must give the company much credit for focusing on employee satisfaction as the key to their success. The Google CEOs put much at stake when choosing the given idea as its basic principle of running the company. Speaking of motivation, it is worth mentioning that there are a number of schools that offer their own definition of employee motivation depending on his/her needs and priorities. By far the most famous, Maslow’s hierarchy of needs can be viewed as the key one. However, Herzberg’s and McClelland’s theories should also be taken into account (Mullins). These are closely related to the concept of job satisfaction. Defined as a person’s attitude towards his/her job (Grenway, 2008, 28), job satisfaction “focuses on various behavioral realities concerning employees and it is closely related to the employee motivation” (Grenway, 2008, 28). Fig.1. Maslow’s hierarchy of needs (n. d.). Regarding the approach adopted at the Google, Inc., the principles for job satisfaction provision based on the individual needs of the employees. While the company states clearly that customers remain its priority, and the delivery of high-quality services is the key goal: “Google’s mission is to organize the world’s information and make it universally accessible and useful” (Google, n. d.), the company still makes it evident that it also strives for its employees’ satisfaction. One of the most striking features about the Google Company’s policy towards its employees is that the company incorporates the efficient use of company values as a guide for their employees and the key principles of democracy. In general, Google’s principle of running business and communicating with its employees can be described in the following way: “Don’t be evil” (Google, n. d.) Google’s Approach as a Model for an Average Business: Evaluation The strategy used by Google to motivate it employees seems rather efficient. The question is, however, whether the strategy developed by the founders of Google can be adopted by other companies or whether it is a one-of-a-kind situation, which is far too unique to be con