Being young has been romanticized by the media to the point that it appears that the 20s are the most eventful and significant decade of every person’s life. The media’s appreciation of and, at times, overt infatuation with youthfulness has long been problematic and outshone the representation of people of older ages. Aging is inevitable – it is a part of life, and yet, the media portrays getting old as an undesirable and unpleasant change that one should strive to reverse. Seemingly, the positive qualities associated with old age, such as wisdom, discernment, self-confidence, and self-knowledge, are often subdued or left out of the conversation around aging at all. While ageism affects all old people, women might be experiencing an even more profound and painful impact. A society that values women for their looks and fertility pushes them to retain these properties at all costs. This paper analyzes three pieces of media to put forward an argument that old people are only portrayed as inadequate, inferior, and in need of assistance or augmentation when they are not in charge of representation. At the moment, there is a global tendency toward increased longevity and higher life expectancy. Due to technological progress and medical advances, it is more likely to live into old age. Yet, despite the increasing share of older adults in the general population, ageism, defined as age-related prejudice and negative stereotyping, still persists. Ageism may be the most common form of discrimination because getting old is inevitable, and the vast majority of people will belong to this demographic at some point in their lives. For women, ageism becomes double jeopardy that stems from two related power structures leading to an increased vulnerability. Both gender and age become vehicles of social division that give rise to inequality and lopsided power dynamics. Therefore, women are likely to experience a faster deterioration of their status compared to men as they age. Cidbest’s anti-wrinkle face cream advertising campaign is a prime example of the interlocking age and gender power structures. The advertisement displays a can of cream next to three female faces. They belong to the same woman, but they range in the quality and elasticity of the skin and the overall youthfulness of facial features (Lifestyle Monster, 2018). In essence, the visual shows the “ugly,” undesirable “before” that is in dire need of transformation and the glowing “after.” The “before” woman is visibly represented as problematic, and a text next to her face reflects it. The advertisement uses expressions such as “wrinkles,” “fine lines,” and “age spots.” It also tells exactly what is needed to combat these unsightly changes: the skin needs renewal and protection. It does not seem random that the advertisement shows a woman. Because women are the primary consumers in the beauty products market, it only makes sense to target them when selling anti-age skin care. One could argue that there is a wide range of age-related diseases that modern medicine aims at addressing, and this product may be part of the solution. However, a line must be drawn between objectively hazardous conditions that can lower one’s quality of life and age