Executive Summary The Saudi Arabian development of consumer protection laws is of great significance because of various reasons. To begin with, Saudi Arabia has various attributes that differentiates it from other GCC members. For instance, its wealth and economy, and strict adherence to Islamic. Secondly, consumer protection in the context of Saudi has not been able to attract much of the researchers’ attention. In this country, little has been written down with regards to protection of consumers. This is with reference to Islamic communities. In these communities, discussions have been diverted to consumer credit, financial markets and monopoly. This paper analyses Islamic law (Sheridan) as the foundation for regulating the affairs of the consumer. A comparison between the Sheridan law and the advanced Western legal systems will be made with reference to consumer outcomes. In addition to that, the advertising content will be analyzed and also the ministries responsible for protecting the consumers. Furthermore, the paper will highlight Saudi Arabian government priorities when it comes to protecting of the consumer. Introduction Numerous cross-national comparisons and national studies have diverted most of their attention to consumerism and consumer protection statutory regulations. Whereas much focus has been directed to consumer protection issues in various countries, there exist fundamental distinction in the consumer protection philosophies between the world’s developing and developed countries. In the industrialized world, consumers are provided with alternative choices. In addition to that, governments have greater faith in the ability of the market to deliver gains to consumers’, thus increasing market mechanisms reliance rather than the regulations set up by the government (Asher, 1998, p.185). Nevertheless, the situation is quite different in underdeveloped and developing economies, where consumerism is still maturing and consumers depends on the intervention government model for protection. Given these circumstances, there is need for research to be carried out on regulations that impacts on consumer protection issues in countries that are developing such as Saudi Arabia. Saudi Arabia plays a significant role in the Arabic/ Islamic common market and in the Gulf-Corporation Council (GCC). The GCC is constituted of countries such as Kuwait, Qatar, United Arab Emirates, Oman, Saudi Arabia and Bahrain. These countries are developing a common trade and consumer policy with an aim of ensuring economic integration. The formation of these laws will enhance multinational marketing opportunities. Given the fact that Saudi Arabia is the economically strongest and largest GCC member, it will significantly shape the legal regulations meant to control all commercial activities advertising included among the GCC member states. The understanding of regulations related to advertising is an essential ingredient for those marketers interested in GCC regions (So hail & Al-Grande, 2007, p.75). Advertising Influences Various factors influence advertising regulation. They focus on advertising strategies global standardization or specific regulations and their content effect. Standardization proponents argue that, universal appeals are highly feasible because of their ability to converge customer preferences resulting from consumer mobility, exposure to in