ShantanuT01/DACTYL-Pretraining huggingface dataset:
Marketing cell phone requires multi-generational marketing strategies. Williams and Page (n.d.) state that each generation has unique tastes, preferences and history. Consequently, companies must reach out to these age-groups in order to convince them to buy their products. Multi-generational marketing, thus, takes place when a business caters for unique needs and conducts of more than one generation (Williams & Page, n.d.). For a business to succeed in the US, its marketing plan must take into account Baby Boomers, Generation X and other age brackets. On top, each generation calls for a different marketing strategy. This helps in creating relationships, trust and business opportunities. Cell phone manufacturers are now taking advantage of the exploding market of the aging Baby Boomers. For that reason, a market for cell phones magnifiers exists since a sizeable portion of the aging population is visually impaired. This essay provides an insight into the cell phone magnifier market. Luecke (2006) reiterates that mass marketing has stalled due to intense competition and an increase in the number of customers with unique demands. As a result, producers have been forced to differentiate products as way of satisfying various tastes and preferences. Many producers are now focusing on the distinctive needs of smaller groups of customers. These groups are known as market segments (Luecke, 2006). Market segmentation entails employing different marketing strategies to diverse groups of people. Cell phone magnifiers are meant to cater for the needs of a special segment of the mobile phone users. More specifically, this product is aims at helping the visually impaired, across all generations, to use their mobile phones with ease. Magnifiers enable phones to produce bigger fonts with more contrast. As a result, it is easier for the visually impaired to use phones. The Jitterbug models, designed for the old, are typical examples of phones with screen magnifiers (Squidoo, n.d.). Statistics on vision impairment tend to favor production of cell phone magnifiers. Therefore, there is a market for these gadgets. Recent projections indicate that there are around 7.9 million people who are not able to see words or letters in a newspaper properly across the US (Leonard & Gordon, 2002). Worse is the fact that this problem persists even when these individuals are wearing glasses or contact lenses. Leonard and Gordon (2002) add that an estimated 8.3 million people are totally blind or use one eye. Additionally, majority of middle-aged and older people with eyesight problems are partially blind. This is the group that struggles to use mobile phones. Accordingly, cell phone magnifiers are designed to help this population use mobile phones without any hiccups. For that reason, the Baby Boomers population is one of the market niches targeted by this product. Although, the oldest Baby Boomers are around seventy years, corporate America is not ignoring this group of consumers. This generation is said be in the league of big spenders. Baby Boomers triggered an inc
The concept of American identity involves many contradictions, and one of them is a denial of existing disparities in cultures, traditions, and language dialects. Therefore, the American model of assimilation and the formation of new identity created many challenges for different ethnic groups scarifying their beliefs for the sake of creating equal opportunities. All these tensions are explicitly illustrated in Studs Terkel’s C. P. Ellis , James McBride’s The Boy in the Mirror , and in Rereading America by Colombo, Cullen, and Lisle. The readings prove that creating a myth of equal and individual merits for the American people was set as a kind of compromise for people to escape from the emergent ethnic conflicts and create a single identity, a new state for the sake of better future. However, renouncement of previously established traditions and identities, people’s reluctance to reconcile with their origins to defend their opportunities, and fear of racial and ethnic superiorities create an illusionary vacuum that is not congruent with the reality of that period. While striving to equality and freedom of human rights and creating individual opportunities for development, the American people rejected the previously established traditions and existing identities. The priority of human rights over culture is depicted in Terkel’s C. P. Ellis where the protagonist, a white man, tries to perceive himself and surrounding people as individualities, but not as cultural stereotypes for sustaining justice and equality. At the same time, joining the Klan provides Ellis with a chance for personal self-recognition and becoming a part of identity: “They said they were with the Klan and have meeting close-by. Would I be interested? Boy, that was an opportunity I really looked forward to! To be part of something” (Terkel 202). Like the majority of people, the hero prefers togetherness to separation and solitude, which endows him with more individual opportunities. The case is a shining example of how the myth of individual merits can be dispelled. Similarly, McBride’s story also underscores the character’s feeble attempts to affiliate himself to a particular identity whose ethnic background presents a great mystery: “Now, as a grown man I feel privileged to have come from two worlds. My view of the world is not merely that of a Black man, but that of a Black man with something
According to Davis and Mukamal (1078), hypothesis testing is the process of evaluating the strength of the relationship between various sections of the data. It involves the use of instrumental methods to determine the correlations evidenced by the sampled data. When modeling hypothesis tests, there is the preparation of specific hypotheses from the data sampled and the resultant findings are employed to conclude on data relationships. In the hypothesis modeling process, the given situation is in the form of a question, and to investigate it, the question is modified into alternate and null hypotheses. These two statements are comprehensive and jointly exclusive when covering the possible truth of the research question regarding the predictor and the outcome of the population. The null hypothesis clarifies the deficiency involved in the relationship between the forecaster and result whereas the alternate hypothesis illustrates the occurrence of the relationship (Davis and Mukamal 1079). Moreover, Prins (1384) states that the statistical test determines how the facts displayed by the data can be beyond the question given to support one hypothesis statement as a way of deciding between the presented null and alternate hypothesis by employing the likelihood ratio test. The likelihood ratio test compares two models defined by some constraints statistically. Therefore, the likelihood test functions provide flexibility in testing a variety of questions. For instance, what is the difference statistically between the thresholds in conditions A and B? Nevertheless, these comparisons between models are only legitimate if the assumptions used in both models are accurate (Prins 1384) However, all tests in statistics have assumptions, and violation of these assumptions makes the statistical test unreliable. For instance, when using a t-test to calculate the hypothesis test about a single population mean, there is a specification of the probability of the variable of the sample. In case there are assumptions violations, the allotment of test statistic t will no longer be t leading to the assessment of p determined to be contradictory. Besides, the assumptions in the parametric test are in theory. In practice, these assumption violations highly affect the model’s outcomes. This means the failure to observe the assumptions, the p-value, formulate the statistical test t invalidly (Quinn and Keuogh 44). As a result, the following are the assumptions of the t-test and the various ways of inspecting them. Firstly, there is an assumption that samples are taken from a normally di
GoDaddy’s present brand image and the way the company originally establishes it GoDaddy has a negative brand image because of its previous organizational culture of using scantily dressed models to promote its services (Ovide and Demos par. 2). The bad-boy image of the brand was established by the company’s choice of advertising when it was in the growth stage (Ovide and Demos par. 4). The management chose to use scantily dressed models and race-car drivers to appeal to the people. Fortunately, the strategy worked well, and the company grew rapidly and attracted many customers who liked their services. However, the company is finding it difficult to change its brand image that it has capitalized on since its founding in 1997. Customers have learned to associate it with the bad-boy image that it has portrayed since its establishment. The future kind of the company and the required type of brand image In the future, GoDaddy wants to be a trusted business partner that helps small businesses grow and improve their productivity by providing a wide range of services such as bookkeeping software, e-commerce tools, and company-specific email addresses (Ovide and Demos par. 6). On the other hand, the company wants to be a business that has a strong brand reputation because of the services it offers and not because of its brand image created through advertisement. GoDaddy wants to be the type of business that attracts millions of customers not because of its risqué advertisements but because of its services that helps small businesses to increase their productivity. This will require the company to change its brand from a bad-boy image into an executive and innovative brand image. There are very many businesses that provide the types of products and services that GoDaddy wants to provide in order to improve the productivity of other businesses. Therefore, creating a brand image that is based on quality and innovation is a requisite for brand repositioning. It is important for customers to change their perception of the company because it is famous for web addresses. The company needs to create a brand image that proves to customers that the business is more than web addresses, and they are capable of providing high-quality services that satisfy the needs of customers in other areas. Reposition of the brand image Strategies available for GoDaddy to reposition its brand image include innovation and change of business name (Sengupta 44). First, it is important for GoDaddy to change its business name to a name that encompasses all its business services and portrays change. This is important because customers associate the name GoDaddy with the risqué adverts that the company used to promote its services. Unless the business changes its name and rebrands, it will be difficult to change the perception that customers hold. In addition, the business needs
Introduction Any study that is related to healthy sexual relationships and reproductive health is of paramount importance to continuity of humanity. The healthy sexual relationship implies that the parties to the relationship are mutually benefiting. Thus this should impact positively especially on improvement of self –worth of both partners. The reproductive health pertains the well being of reproductive organs in all aspects but not limited to sex life which is adequately satisfying to both partners and also very secure in relation to risks of infections from sexually transmitted diseases. Here we are going to look at how birth control measures adversely affect the reproductive health of those who practice them. Also, we will outline some possible causes which are highly associated with high levels of transmission of sexually transmitted infections and also some various sexual practices which are safe to the partners and which can prevent these infections. Effects of birth control on reproductive health Most of the birth control measures usually affect the reproductive health of those who practice such measures adversely. One of the birth control methods which most people decide to undertake is the hormonal birth control method which functions by hindering the growth and development of the conceived egg in the reproductive system of the victim. A good example of this method is the use of pills. This method exposes the victims to great dangers of side effects towards their reproductive system. Some of the examples of these side effects are: discharges of fluids from the vagina, a lot of infections of the vagina, the constant changes in menstruation circles and swelling of the breasts among many others. It should also be noted that some of these side effects are highly linked to other associated complication such as cancer. Secondly, the other birth control method is the use of condoms which are mainly used by the males but the female condoms are also available even though they are not very convenient to use. The condoms control pregnancy by hindering the sperms from entering the vagina thus preventing fertilization. These condoms pose great dangers to the victims because they can slide and also break in some instances (Collins, 2007, p. 75). These can lead to unintended pregnancies and sexually transmitted diseases which can completely damage the reproductive system leading to sterility. Causes of sexually transmitted diseases Firstly, one of the poss
Helping students acquire the basic literacy skills is one of the key tasks of a teacher, and the reading skills are at the top of the teacher’s priority list (McNamara, 2012). Indeed, the significance of reading skills cannot possibly be overestimated – the speed and efficacy of information processing, which a student is capable of, defines their further academic progress, as well as communication with peers, teachers and even family members. Still, despite the obvious significance of reading, a number of students refuse to acquire reading skills, displaying no interest in reading whatsoever. The given phenomenon is quite understandable, seeing how modern media allows for a much faster and easier acquisition of information. As a result, a range of students fail to develop proper reading habits and face a number of difficulties in their academic life due to inability to process the information acquired from printed media. A graphic example of the case in point, the reading progress of one of my students, Logan, is worth taking a closer look at. By learning to motivate Logan to read, one can possibly find the approach towards an average student with a similar reading problem. When it comes to defining the key issues about Logan’s unwillingness to acquire basic literacy skills, one must note a complete absence of motivation in his learning process. He is obviously incapable of seeing any benefits of being literate. To start with, it is necessary to conduct an assessment of Logan’s evolution as a reader. To carry out an evaluation of Logan’s current literacy status, as well as measure the progress that he has made so far, it will be required to utilize such tools as oral retell and oral response ( Independent reading assessment tools user’s guide , 2005). The choice of the assessment tools was predetermined by the fact that the student’s reluctance towards reading will only be enhanced once the teacher will make him keep logs or create journal entries on the process that he is not fond of. At present, it is crucial to work on Logan’s motivation, and an evaluation of his advance, which will be split into several key stages. These steps will allow for a very accurate definition of the problem and the development of an appropriate solution. The purpose of the given assessment will concern checking Logan’s reading skills, comparing them to those that he used to have several weeks ago, and developing a flexible teaching strategy, which may possibly help motivate Logan to start reading. Designing the assessment, one must keep in mind that it must help not only evaluate the progress that the student has made so far, but also isolate the key factors that hinder further progress. Therefore, the assessment must be split into two key parts, the first one concerning the student’s reading experience, and the latter evaluating the significance of other information sources, which are at Logan’s disposal regularly. The first part of the assessment will concern testing the student’s practical skills. Logan
Introduction The massive European immigration to Argentina in 1880-1920, was an incentive to attract further emigrants. But the failure of the government colonization scheme from Ireland in 1889 put to an end other official initiatives and most of the emigrants during this time came from urban areas or from cities in England or the British Empire. Most of these emigrants were professionals, technicians, or administrative employees hired by the railway companies, banks, or meat-packing plants, and several were from families with a church of the Ireland background. The people rapidly integrated into the Anglo- argentine community, following their social and economic patterns while some actively worked to support Irish nationalism. (Rouquie, 1998) Essay Body There was the trend to move from the camp to the cities which were led by the wealthiest families, thus imitating the residence patterns. The majority of the children born could speak English and Spanish and most of the social activities were shared with the Irish or the British relations which included horseracing and rugby- football, cricket, and hurling which were the popular athletic activities for men and lawn for the women. After the years of the First World War, there was a new peak of emigration from Ireland to Argentina, particularly in the period during and after the Anglo- Irish war of (1919-21) and the Irish civil war of (1922-23). The financial crisis, conflicts, and the political and social catastrophe in Europe and later in Latin America were serious barriers to emigration. This Irish nationalism in Argentina was a hindrance to the new immigrants who did not want to be identified with the chaos and the turmoil in Ireland but had the notion of the British organization and the working habits. A social problem arose between the Irish in Argentina and the Irish in Ireland which gradually weakened the links among the members of the same communities and even same families in both sides of the Atlantic and also in other countries if the region British commercial and the investment predominance were gradually occupied by US companies and the diplomacy. By the 1920s most of the families with Irish surnames in Latin America were considered. The society and the state-building including the diplomatic, religious, and trade links from the 1930s to date. The first diplomatic envoy of Ireland to Latin America was Buenos, who began working and after his participation in the Easter rising and further banishment from the British Isles and the establishment of the formal diplomatic relations with Latin America had to wait until the end of the second world war where the Irish diplomatic missions were established in Brazil and the Mexico and later other co
People are very concerned with the rise in prices. Sometimes it is difficult to control this rise and goods that were cheap yesterday may be expensive today. The rise of prices influences all economic spheres and there are certain factors that cause it. This rise also influences the prices of tickets for Broadway Shows. The tickets have risen 31 percent since 1998. According to Hal R. Varian, there are certain dynamics of pricing tickets for Broadway Shows. The rise in prices may be caused by a great number of discounts. It should be noted that people attending Broadway Shows belong to different social classes and have different salaries. There are rich people who buy the tickets whether they cost $30 or 60$. Their visit of the show does not depend on its price. They buy expensive tickets not to queue up for the cheaper ones. There are also poor students and unemployed people who cannot afford themselves such expensive tickets and they use different discounts provided for these groups of people. It should be taken into account that tickets in a theater-like the tickets on a plane are highly perishable as far as there are not two opportunities to sell these tickets. If the tickets are not sold they cost nothing. Sports tickets have nearly the same situation. According to Charles Stein when the supply is limited and demand increases the prices rise and people are ready to pay more than these tickets really cost. The process of reselling tickets is known as SCALPING. People who want to watch the game do not regret their money and they are ready to buy sports tickets at any price. Some people make a business from scalping. They buy tickets beforehand and sell them more expensive. In this case, the prices for the tickets cannot be controlled. This process is known as PRICE DISCRIMINATION. Sometimes, the rise of prices is caused by MONOPOLISTIC COMPETITION. Jeff Jacoby provides a good example connecting with the prices for bottled water. When tap water has become undrinkable people begin to buy bottled water. In the situation of MONOPOLY, when there is only one vendor who has stable MONOPOLY’S PROFITS the prices are unchanged. With the occurrence of another vendor who increases the price for the water wanting to have more profits, the first vendor also has to increase the price and as a result, the prices rise as a result of MONOPOLISTIC COMPETITION. There is a certain r