Introduction There are more malls than high schools in the United States of America. The number of malls in the country has increased markedly and the amount of revenue generated by malls has more than doubled in the last twenty year years. A single mall generates more than a million dollars in annual sales. Malls are among the leading employers in the United States of America. There are more than 10.6 workers who are employed in the malls, which is slightly less that the entire farm workforce in the country. The malls are also sources of state and federal revenue, contributing more than 46 billion dollars in taxes to the taxpayer (Farrell, 2008). The increasing numbers of malls in the country is bound to bring the aforementioned figures up as the benefits that the malls present to the Americans reach more people. Economics aside, malls have become part of the American culture and much more than buying and selling goes on in the malls. Malls are one stop avenues for family entertainment and the presence of a wide variety of merchandise under one roof makes them the preferred shopping destinations. The cool ambience and the air conditioned comfort that cannot be found in the traditional shopping avenues is another value addition that is driving more and more Americans to the malls. Moreover, they have become arenas where the brands are fighting it out for the attention of the customers. The Cultural Phenomenon It is documented that most Americans conduct their shopping and spend a considerable part of their lives in the malls. Gone are the days when it was only youngsters who used to spend most of their time in the malls, the mall culture has caught up with customers of every age and everyone is being attracted towards the them. To start with, shopping is part of the American culture in the contemporary setting. The average Americans consumes considerably more than the Americans of the recent past or the Americans of the early twentieth century making shopping part of their lifestyle. Since the malls make shopping more pleasurable, it is hardly surprising that they have become the tools to engender this shopping culture. Shopping in the past used to be a boring affair where people had to purchase different things at many places. There were separate places for buying food, clothes, furniture, and electronics which this made shopping very cumbersome. The entry of the mall culture has therefore made shopping more convenient than ever because of the possibility of finding virtually everything under one roof. Malls in the US have the rare ability to confound the normal assumptions because of their aesthetic value. The most important measure of worth in America is authentic aesthetics and the epitome of this is the universal city walk. The architecture is out of this world and the beauty of the whole thing is quintessentially idealized in the architecture. Most of the malls in the city of Los Angeles are stucco boxes which have aesthetic power derived from the bright facades that have very beautiful tiles, playing accessories, screens and murals. The tenants of the city walk are also free to add decorations to the place making it one of the most aesthetic malls in the western side of the United States of America. It has become one of the most beloved hang