The concept of postmodernism has critical impacts on advertisement. Before the era of advanced technologies and social media, advertisements were simple and direct, consisting of simple and direct words on newspapers, magazines, and billboards. However, by relying on new technologies and social media, advertisements have become ubiquitous in relation to consumers daily life by removing any existing barriers. It represents a form of postmodern marketing. Thus, advertisements target consumers who are also the main subject of the advertisement. That is, the consumer is now a key component of advertising. This is the case of Google Glass. On February 13, 2014, Google posted a short one and a half minute video clip is known as Marry me [through Google Glass] (the video is available on YouTube ). The video was created through Google Glass, and it contains various scenes of marriage proposals. This video has attracted hundreds of thousands of viewers because of the reaction it created on social media. Through this video, Google reinforces the attractiveness of Google Glass as an object that consumers can use to capture significant events in their lives. From the video, Google shows that the Glass is not about technology but rather about individuals who use it in everyday situations. This was one video from Google Project Explorer to capture special moments when using Google Glass. Google Glass is now omnipresent because of the new media in a postmodern advertisement. The Google Glass video, Marry me [through Google Glass] reflects demystified culture, a new product, and marketing strategy supported with a small group of consumers, who rely on hypermedia to transcend physical barriers and limits of traditional media to experience the expandable and interconnected world of social media through the new media. It is a perfect example of a postmodern advertisement in the era of the new media. The theoretical model chosen for this analysis is postmodernism, as depicted by various authors. Different authors, for instance, have shown the role of the new media in postmodernism advertisement. Their works have continued to evolve as they focus on emerging practices in advertisements brought about by changes in technologies and popular culture (O’Shaughnessy and Stadler 35). O’Shaughnessy and Stadler (451) see postmodernism in relation to the new media and observable changes in society. Appignanesi and Garratt (174) provide an overview of postmodernism cyberspace experiences. For any technology to transcend its limits, there must be possibilities for commercial success. This explains why many large organizations have turned to new media and technologies for advertisement. With new media, there are observable changes in meanings of terms and usage, which extend to commercial activities and advertisements. The postmodernism is marked with potential in business opportunities for companies that wish to exploit new media advertisement features. The dropping costs and abilities to reach the global consumer are breaking the physical barriers once witnessed in traditional media. In addition, consumers have embraced new media as everyday experiences and platforms for communication. As a result, consumers are now exposed to various forms of commercial advertisements through new media than ever before, and they can virtually have these experiences anywhere.