Introduction Family-owned firms are one of the foundations of the world’s business community. There is however no proper definition of family business and academic literature appreciate this (Donnelly 1964). Their creation, just like Perdue Farms growth and length of existence are critical improvement of the world economy. The farm is now a major contributor to the improvement of the world economy. It is not only producing products for local market but for external consumption too. Just like publicly owned ventures, family businesses face a lot of management issues. Family firms have special characteristics which allow them to have competitive advantage over other businesses. A long-term perspective comes from keeping a business for the next generations. When people hear of Perdue Farms, they tend to think of longtime chief executive officer and advertising spokesman Frank Perdue. The company was actually founded by Frank’s father, Arthur W. Perdue. In 1920 the elder Perdue bought five dollars worth of laying hens and went into business selling eggs in Salisbury, Maryland.The company remained a tiny, family-run organization, in large part because of Arthur Perdue’s unwillingness to borrow money to finance expansion. The strength of most family firms’ values gives them a clear identity in an increasingly faceless corporate world (Clarke 1972). There are however a number of risks associated with this type of business, the common one being the dissension that may arise within families, particularly between family members who are actively working in the business and those who are purely equity holders. As family firms grow, the owner equation shifts and complexity increases (Neubauer & Lank 1998). The paper will look at the various criteria ranging from philanthropy, social responsibility, and business performance but critically evaluate family governance and corporate governance with regard to Purdue farm. Philanthropy Most family business owners are natural philanthropists and in most cases, family businesses are more likely to support charitable activities than non-family businesses. Their commitment to being philanthropic, socially responsible and adorable members of the society is greatly felt and more robust and they are never monopolized when being philanthropic. They are instead committed to long-term stewardship, stability and continuity. This means that a philanthropic outlook is frequently embedded in their business. Maryland’s Eastern Shore is known for crabs courtesy of the business acumen and philanthropic nature of chicken industry leader Perdue Farms; it is now making great strides in production of renewable energy. The world celebrated the completion of one of the largest commercially owned solar power systems in the eastern United States and commended Perdue and its partners Standard Solar for taking up such a project. It’s installation at Perdue’s headquarters in Salisbury, MD sits on six acres of Perdue property. The clean electricity from the solar panels in both Salisbury, MD and Bridgeville, DE will greatly reduce carbon emissions. Just as Jim Perdue notes completion of the project is a step forward in Perdue farm commitment to giving back to society. Philanthropy pr