Christian Louboutin: Brand Personality Christian Louboutin is the shoes filled with history and associated with the perception of luxury named after the creator, Christian Louboutin (“Louboutin” par. 1). In turn, various Louboutin’s quotes are referred to as slogans and “I don’t think comfort equals happiness” is one of them (Roberts par. 1). In this case, Christian Louboutin views himself as an exceptional shoe creator, which not only cares about the quality of the services but also highlights the dependency of the lifestyle on the wearing shoes. In turn, Christian Louboutin’s brand personality is luxury, status, and style leader. Christian Louboutin: Voice and Guidelines The core attributes and values of the brand are stated as a relation to the lifestyle, and being dramatic and exceptional. The first feature is the ability of Louboutin to generate an association with particular standards of living. In this case, the usage of the easy to comprehend language and catchy phrases will enhance the communication with the audience. Alternatively, the presence in social networks and encouraged picture sharing of Louboutin shoes will attract more attention to the brand. In turn, the hashtags can play a role of the definers of the situation due to the ability to view the associated posts in the networks (Zavattaro and Bryer 55). Furthermore, the hashtags have to be presented in a clear manner while using the words associated with the brand such as ‘#louboutinlifestyle’ and ‘#louboutin’. Moreover, the dramatic nature of the brand can be emphasized via metaphors (“Writing Guidelines: Intel Voice” 9). The usage of the popular places in the names of the shoe models will contribute to the higher recognition of the brand and association with the particular lifestyle. In turn, the metaphors can reflect the correlation of the specific shoe model with a certain event since it will create the attribution to the precise moment in history. For example, words such as ‘Cabaret’ can be associated with red-colored shoes and a particular time in history. Lastly, the exceptionality of the brand can be portrayed with the constant utilization of the signature color. In turn, the unique nature of each shoe model can be depicted with the assistance of peculiar names and metaphoric nature of the text in the description. Nonetheless, Louboutin should find a balance between the words and images, as, otherwise, the presented content will be excessive. However, no pop-up windows should be used on the website as they irritate (Phillips 453). Christian Louboutin: Integration of Voice and Visual Style Firstly, the current visual and verbal styles have to be described. Appendix 1 presents the logo of the brand, and it uses black and red as the core colors, which are associated with the brand’s signature shoes (“Louboutin” par. 1). Secondly, Christian Louboutin as a figure is not unnoticed, as he is reflected on the main page of the website along with new arrivals, the interior design of the boutiques, and leather goods collection (see Appendix 2) (“Louboutin” par. 1). In this case, the designer cultivates the association of his name with the brand. In turn, the current verbal style as presented on the official website of the brand is no