It is known worldwide that Google is the most popular search engine. The company conducts many other projects and services aimed at improving the lives of all humanity. These areas include self-driving automobiles, renewable energy, artificial intelligence, cancer research, and drone delivery. Google identifies trends in innovation and new principles of management and business strategy. Much of the company’s activities are performed in accordance with its information technology infrastructure and mission. Self-Driving Automobile One of the areas that Google invests in and promotes is self-driving automobiles. Google X led the research for developing the self-driving car, which is also owned by Alphabet. There is also a project called Waymo, which is a subsidiary of Alphabet Inc (Badue et al., 2020). The company was founded in December 2016, although Google has been developing UAVs since 2009 (Badue et al., 2020). Nearly all self-driving automobile systems receive information that company technologies collect, for instance, data from Google maps and Google Street View (Badue et al., 2020). In addition to the central processor, such vehicles are equipped with video cameras, Lidar systems, sensors, and radars. Concerning the history of this research area, it is controversial. In 2012, Google reported that their cars had already covered about 500 thousand kilometers without the driver’s direct participation (Badue et al., 2020). The company announced that the car fleet was replaced with one more model – the Lexus RX450h crossover (Badue et al., 2020). Such a car is needed for testing vehicles on mountainous terrain. Since 2014, Waymo’s advancements have been changing; a driverless car model lacks pedals (Badue et al., 2020). It was fully automated, and in 2016 the firm documented its new invention with the US Patent Office (Badue et al., 2020). A collaboration of significant companies such as Intel and Waymo was declared in 2017 (Badue et al., 2020). In this merger, a breakthrough was planned to develop innovative technologies and the creation of artificial intelligence. In the winter of 2018, the company’s specialists announced that Waymo unmanned vehicles are already driving in 25 cities in the United States (Badue et al., 2020). The significant mileage was covered by self-driving automobiles being entirely controlled by artificial intelligence. With regard to advantages and positive impact on society, self-driving cars cannot become a cause for an accident due to the driver’s fault. The latter’s performance is controlled by a system of sensors, cameras, and smart radars. Self-driving cars can minimize traffic congestion; reducing the number of accidents should also decrease traffic (Badue et al., 2020). There will be fewer damaged vehicles occupying one or more lanes, and the roads will become freer. However, there are several ethical concerns about this development. Self-driving cars do not demand a driver, but the human element remains crucial as the software for automated systems is designed by the IT-specialists (Badue et al., 2020). It cannot guarantee road safety; the car’s significant connection to informational technologies makes it more dependent on hackers (Badue et al., 2020). Consequently, even though the vehicles are fully autonomous, there is the likelihood that remote car theft or its reprogramming will become a reality (Badue et al., 2020). Furthermore, another issue is that