Introduction Ethnography is a qualitative research process used for carrying out an investigation of the day-to-day life of culture by associating closely with its members. Naturally, ethnographers are holistic; carry the record of the ethnicity, their traditional environment and practices under study. The researcher has to consider the framework, work of art, as well as environment of the themes and their relations to one another. As opposed to most research designs where a researcher is an expert, in ethnography, the researchers presume to a place where he or she understands very little and is ready to learn from the research environment (LeCompte & Schensul, 2010, p. 32). Challenges of Ethnography Time-consuming To carry out their research, ethnographers (field workers) have to live among the community they are learning. They have to engage in participant observation, meaning that they must fully involve themselves in the community’s daily life whilst taking a keen interest in conducting the survey. Additionally, ethnographers may use a method such as triangulation to get information sources, such as meetings, site archives, which work commonly to manage research claims. Difficulty gaining full access This usually occurs in close access type of ethnography, in that a field worker has to seek permission and introduction from the janitor to gain access. Hospitals and schools are good examples of closed access. Without full access, the ethnographer cannot conduct any study. Variability of Methods Interview techniques, protocols and video techniques are the various methods used to collect and analyze data. Since there are no set standards for scheming the collected variables, styles of implementing these techniques vary from researcher to researcher. In addition, making use of combining any two or all the mentioned techniques in various locations make cross-referencing a difficult task. Resource Intensive Owing to the research temperament, its design commands that it resource ravenous. This, usually applies where the assessment of videos need specific facilities and infrastructure. Since the process is manual, its low speed limits its effectiveness, making it impracticable where direct involvement such as an interview is of importance. Subjectivity and Culture The behavioural and communal aspects of design, its cultural view and subjectivity, are the parts that are not easy to manage, in turn affecting the research progression. With no standardized approach and testing, it is quite difficult to compare the results of diverse cultures. It is not easy to prove correctly the outcome of large sets of statistics against the theory based on different cultural settings. Important Ethical Guidelines Professionalism A relevant and statistical analysis is relevant to every ethnographer. They are supposed to take on projects they are sure to get valid results. It is important to address proficiently the subject-matter issues and some statistical practices that identify the stage of analysis and the size of the data for use. In addition, the field worker has to ensure that they use dynamic methods when conducting their research; that is, yesterday’s metho