Executive Summary Fizzy time soda is a company specialized in manufacturing of organic soft drinks which do not chemicals. The company decided to star in production of chemical free soft drinks after discovering the effects of chemicals to human bodies. The company had its objective and the mission aimed at offering its consumers with the quality beverages and at the same time taking care of human health factors. This is the reason why the company prefers bottling the soft drinks in glass bottles. These bottles can be recycled hence avoiding the use of plastic bottles, which are unfriendly to the environment and human life on the long run. The company’s marketing plan aims at ensuring that products get to the market in the required quantities and quality hence meeting demands of the consumers. The marketing plan has to ensure product awareness is increased in order to increase the number of consumers (Abrahams, 2009). This enlarges market share, because increased number of potential consumers, are made aware of the products. The plan has to explain in details the best methods to be used in promoting the products to ensure that competitors do not take all their consumers easily. In addition, the plan has to detail how prices will be set in order for the products to remain affordable to the consumers. At the same time, profitability must be retained for the company to succeed in all its areas. The plan has to show how the products will be positioned in order to compete with similar products in the market. Positioning gives products a significant stake in the market because consumers will fight to get the product with certain abilities above other similar products in the same market. For example, soft drinks from Fizzy time Soda Company are known to be healthy as they do not contain chemicals which affect some of its consumers. In fact, customer remarks prove that these drinks are preferred by consumers across the age’s bracket. Both the old and the young enjoy these products due to their chemical free nature hence not complicating their health conditions. Current marketing situation The current marketing strategy is faced with several challenges due to changes in technology. Competitors are using advanced methods of creating awareness of their products, hence making it difficult for Fizzy time Soda Company to have its beverages sell in the market. Some products need to be rebranded in order to have appealing looks to buyers who need to buy attractive products that will meet their demands. Depending on the previous results of products performance in the market, some products are doing well while others need more funding and marketing for them to win and maintain customer base (Abrahams, 2009). Restructuring marketing strategy is vital in order to save some of the products from falling due to pressure from aggressive competitors. The market environment for these products is becoming unusually harsh each day. Therefore, the company has to come up with new strategies in order to keep selling in the market. If the company ignores the call to adjust its marketing strategy upwards, the competitors may weaken is market share. SWOT analysis The company has its own strong and weak points which range from the assets owned by the company to other resources. One of the main strength of Fizzy time Soda Company is that it is known f