Introduction Sun Microsystems is an American Corporation founded in 1982 with its headquarters in Santa Clara, California in the United States of America. Sun Microsystems was a creation of Andy Bechtolshein who was by then a graduate student at Stanford University. The name SUN was derived from the initials of the Stanford University Network. The company specializes in offering computer servers, workstations, and storage software and information technology services and is one of the largest software firms in the United States with numerous overseas branches including the United Kingdom, Japan, China, and the larger European continent. Immediately after few months of its inception, the company’s shares began to rise supported by strong infrastructural growth and long term research and development activities. There was a dramatic growth in revenue, profits, and expenses which were mainly attributed to surges in demand for web-serving cycles and venture capital. The year 2001 was the beginning dry periods of inadequate revenues as the Sun Microsystems begun to record low profits, reduction in share prices and frequent departure of executive staff. The anticipated growth in online business did happen according to expectation and the ensuing result was that the online business had to be curtailed as valuable assets were auctioned. A time to review hardware strategy was nearing and soon afterwards the company had to change its course of business. Competition in the computer server industry The current economic environment in the computer industry is characterized by stiff competition. This is highly evidenced by the presence of large corporations offering many computer services including newly repackaged software’s in the market. These corporations include Able, Apple, Google, Yahoo, IBM, Dell, HP and etc. the servers consists of Firefox, Mozilla and the internet. Some of these corporations do not meet face to face. The industry is further complicated by the current advancement in technology as every firm is yearning for digital changes. Elements of Sun’s strategy Sun’s open software Strategy Sun has an open vibrant and strong software technology that is visionary, futuristic and strategic. However due to the prevailing global economic climate, sun must tighten its buttons if it has to achieve a competitive strategy in the future. Sun is in the center of philosophical change in the business sculpt that defines the software industry. Increased competition has meant that there is a sudden shift from wholesome activities to service and support activities. Though the strategy might take a long period to materialize, the company’s future plan is to press on. Java technology Sun Microsystems relies heavily on the hardware and software strategies. In the recent past, the company has distinguished itself through provision and introduction of services and products like the Java platform developed by the company’s own staff in the early 1990s with the capacity to allow programs to function regardless of their device. During this period it was hard to imagine this technology picking up since many players in the industry had not got much information about such techno