Personal characteristics and motivations Wendy Wong is an enterprising designer based in Ontario. She made her debut in the commercial arena of fashion in the year 2000 when her line, House of Spy, went public. At the time, she only had eight nylon pieces and did not receive the best reviews from the fashion fraternity, but this did not discourage her and she incorporated the firm and started pursuing local stores to take up her pieces. A decade later, the House of Spy line has changed into Maison, a more sophisticated brand that has since ensnared the hearts of many young and hip women looking to find a fitting identity in this age of volatile fashion. Wendy is truly high-spirited and she has a keen sense of fashion. It came as a surprise that she studied biology in the university because she would die of boredom in a science laboratory. She confirmed this observation and added that he studied Biology partly due to social pressure from her family, which is highly traditional and would have frowned at an artsy course. She also has a remarkably developed sense of humour, which she noted was essential to maintain sanity in the world of fashion because sometimes pressure mounts and one has to vent in order to forge on. In her opinion, her entry into fashion was purely by chance because although she loved fashion as she was growing up, it never occurred to her that she would build her career in it. Her mother taught her how to sow and as a hobby, she made her own clothes. However, while on her second year at the university, she landed a part time job as a receptionist at the International Academy of Design and Technology, a private design college. As a perquisite of the job, she could take free courses on design and patterning and she took the opportunity. Eventually, she graduated from the university but her love for design won. This decision took courage to make because she had to stand up for her family and fight for her love for fashion. It also required outstanding organisational skills because presently, she is managing two lines by herself. Her inspiration is wide in range varying from architecture to sunsets and Mad Men. Her firm is incorporated and initially she was the sole proprietor because of copyright infringement risk associated with working in a partnership among other elements. However, as her business grew, she obtained legal advice to the effect that for profit making activities, a company would serve and protect her interests better than a business because of the concepts of legal personality and limited liability among other factors. Moreover, the company would have additional borrowing capacity for attaining the capital she needed to expand the business because of the principle of floating charge (Getzler and Payne 56). Uncovering opportunities / Industry Analysis At the time Wendy got into the fashion industry, it was mostly western based and with a tendency to focus on elite consumption. She identified the need to produce clothes for the younger generation to which she belonged at the time. Moreover, these elite products monopolised by fashion moguls, such as Louis Vuiton and Burberry, were terribly expensive and virtually unattainable to the younger-lower-income earners. This argument convinced local stores to take her initial pieces and soon she was on h