Using analytical tools to evaluate the opportunity identified by Chris and Val Dry-cleaning Acquisition Group (DAG) The group has identified the prospective returns accruing from acquiring the Superb Cleaners. First, Chris and Val assessed the gains and opportunities that are associated with the firm. Superb is an already established firm that is strategically situated in an isolated building within a busy avenue. Thus, this increases the hope for gaining additional customers. The firm had established numerous drycleaners and business interests. However, the cost involved in identifying and starting a new cleaner is a challenge to the group. Owing to the availability of the expansion prospects accruing from the spacious nature of the Superb, acquiring the firm is advantageous to the group. The current situation of the business opportunity can be analyzed using various tools. Porter’s Five Forces Rivalry amongst competitors The major force in this sector grows from the rivalry existing amongst market competitors. Johnson Group and Concord Custom Cleaners are leaders in the overall dry-cleaning industry. Johnson Group made its presence felt through buying another large dry-cleaning company called Dry-Clean USA. Both companies enjoy economies of scale while the competition between them can be matched fairly. However, they are market rivals when contending for disposable consumer income. DAG can achieve success in the market through emphasizing and delivering quality services to its customers. Threats from substitute commodities From the increase in the number of dry-cleaning companies over the years, the already established firms face increased threats. The new firms base their competitions on the increased use of coupons as well as emphasizing on the quality of services provided. Conversely, the established firms are unable to solve their customers’ grievances in terms of quality and improvements in the settings. Therefore, such established firms are likely to be unappealing to the customers as a result of their poor services. The buyers bargaining powers Consumers have powers to bargain in the Dry-Cleaning market, given that there are diversified alternatives for the buyers to choose. The rivalry amongst firms in the Dry-Cleaning industry is also immensely leading to industrial price competition. Consequently, these actions increase the buyers’ purchasing powers. The Superb Cleaners customers will reach market decisions concerning the services they consume and the firms that they will be frequenting. The suppliers bargaining power The suppliers in the Dry-Cleaning industry have weak powers to bargain. From the emissions of harmful wastes by such an industry, Dry-Cleaning firms have been forced into contracts with discarding firms. As a result, firms are forced to improve on their machines. The developments intensify the competition between the suppliers in the Dry-Cleaner industry. This benefits the consumers of the services. Also, low labor-cost will enable Superb-Cleaners suppliers to generate low priced services. Threats caused by new market entrants In the Dry-Cleaning industry, about ninety-five percent of the stores are solely operated. However, the eminent market rivals include the Johnson Group and Concord Custom Cleaners. The rival market commodities for these companies are identical. From the increased competition levels, the firms have to consol