Helpful Features in Bestbuy and Circuitcity Shopping Websites Bestbuy and Circuitcity websites have electronic commodities at the face of their online shopping sites; the structures create an immediate perception that the companies are electronic commodities, online dealers. One of the main characteristics that both sites share is the ease of getting information and procuring commodities online; they have simplified the process that even people with low literacy level in computers can use the sites effectively. When looking for a commodity, in the case of a digital camera, users only need to use the search button, and options of the available brands and their prices are displayed on the screen. The language used by the sites is simple and straightforward, they do not have any coded language, and neither do they have vocabularies that can be of difficulty to users. When displaying the commodities they have on stock, the sites offer a detailed explanation of the commodity and have images of the commodity and some of the features that make it unique. Features That Make Shopping More Difficult Difficulty in shopping can either fall with the site managers, the site itself, or the site users; when the problem lies with the site developers, they are likely not to have such relevant information as may be required by the users. For example, in the Circuitcity site, some commodities that existed were old-fashioned, yet the site seemed to sell them aggressively using policies like discounts. Sometimes when shopping, a shopper may suffer difficulty accessing the internet; this is when the site is down, or internet connections of the user are wanting. In this case, the intended business transaction may not be effected effectively. The Camera I Would Buy Looking at the sites and the camera products that they are offering, I would buy a Samsung ST700 camera from Circuitcity site; the camera is a double view digital Camera, 1.8″ Front LCD, 5x Optical,16.1 Exact Megapixels, 3.0″ Rear LCD the camera is Black; the main reason that I have decided to buy the camera is because of the quality of the photos and the loyalty that I hold for Samsung products. Other than the features and the specifications of the camera, the cost of the camera is manageable and relatively lower when using the site than the prevailing general market rate. The size, shape, and weight of the model of the camera are good and attractive. The site to buy from After considering the situation of the case and comparing BestBuy and Circuitcity, I could have bought from Circuitcity; the reason behind this decision could have been influenced by my past experience with the site where it delivered the products I had procured them on time and in good form. Shopping at Circuitcity is more flexible and fast than shopping at Bestbuy. The way products have been portrayed is unique, attracting, and molds confidence with the company’s products and its services. Conclusion When developing an online shopping site, marketers should understand the target market they aim to reach; understanding of the target market assist in determining the right marketing language to use that will attract the attention of the market segment. Alongside having an attractive website, companies advertising online need to have effective and efficient services so as to build, maintain, and grow their customers’ loyalty.