Introduction Different environmental factors play a key responsibility in managers’ decision and organisation’s success. Manager cannot avoid those factors. All the factors need to be analyzed so that manager can take decision effectively. There are some factors, which cannot be controlled by manager, thus the controllable factors need much attention of the manager. Background and environmental discussion on Qantas As a result of recent collapse of airlines industry, Qantas Airlines takes few initiatives to change its environment. It is important because this is done to provide the firm with an explanation of the elements in society that straightforwardly affect the industry. Sometimes managers should take some measure to implement appropriate strategies to survive. In order to compete with other airlines industry and to ensure highest facilities for customer, Qantas is committed to alter its environment. Six key factors of environmental issue will be discussed here. Political & legal factors Politics is one of the most significant issue for Qantas and it has both hopeful and negative affect on success. Political factors in Australia effectively helped Qantas to formulate plans and policies 1 . Economic factors Qantas is experiencing an extremely competitive market as the government strengthens the security laws for internationally and domestically which has led to huge drop in passenger number. The recent increase in oil prices has been a threat for the aviation sector’s success. Socio-cultural Qantas keeps relationship with various regional carriers. Oneworld Alliance is the philosophy that links the need for culture change and the long-term best interest. Qantas used union to increase market share and thus the company flourished. Demographic Air travel is must for individuals all over the world. As Australia is not much populated, sometimes Qantas has to attract customers aggressively. Now a day’s air travel is not much costly so Qantas can expect different aged customers. Technological By keeping Impulse airlines, which has changed into Jetstar, as a stand-alone unit, Qantas has been able to originate cost savings from using Impulse’s low-operating cost, all-economy class, and efficient staffing/labour practice. The modification in policy has enabled Qantas to apply some of its strategic learning’s from this low cost model develop Jetstar. Global Global factor constantly changes due to government interference and the incidents happening on a continuous basis. In spite of population of 20 million, Australia is number four in the world relating to domestic passenger-kilometres-performed. Though there were recent turmoil in the aviation industry of Australia, Qantas was able to increase its profit remarkably. Task environmental analysis Kotler, P., (2008) argued that task environmental analysis refers to the environment that is related to task completion. It is related to workers selection and training, procedure design etc. Qantas had to analyze this environments element to introduce Jetstar model. 2 Qantas had to learn about its rivals policy and procedures so that Qantas can take competitive benefit. Based on this analysis it took a market segmentation policy. This wide differentiation strategy includes “Pincer movement tactics”. As the market is becoming competitive day by day, each and every task requires to be completed accurately. Personnel are very important to maintain daily s