ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction In the present day, Disney+ may be regarded as one of the most successful streaming services that produce and provides large amounts of audio-visual content for almost everyone. Standing apart from its competitors, the platform combines classics and modernity creating an unprecedented quality of entertainment (Agnihotri & Bhattacharya, 2022). Using a four-quadrant approach, Disney+ aims to cover all major audience demographics (Tapp, 2022). However, according to customers’ analysis, its primary segment is White women and men aged 27-41, predominantly without children, will low or middle income, living in urban and suburban areas. They value the balance of the product’s quality and price, prefer affordable entertainment, and choose both classics and the latest trends. New Market Segment At the same time, to stay competitive, Disney+ should create and address new segments and subsegments. Thus, through the analysis of the primary segment, competitors’ strategies, and the population’s features, the company identified the most attractive new subsegment with great market potential. It is Black women and men, aged 27-41, predominantly families with two and more children, with middle income, and from urban and suburban areas. They are both committed to traditional values and respect new ideas and social equity at the same time. They are loyal to companies that afford quality products at the best price. However, due to a lack of time and money for cost-inefficient types of entertainment, they choose convenient, fast, high-quality, and affordable entertainment for all family members without leaving their homes to satisfy their basic needs. Purpose of Marketing Communication There are multiple reasons why a new subsegment should be addressed by Disney+. First of all, according to the latest reports, Black adults spend more time with media in comparison with representatives of other ethnicities, and it continues to grow under the influence of the pandemic (Grace, 2020). In addition, the purchasing power of the Black population is growing as well. At the same time, Blacks prefer convenient and affordable services – in other words, they choose a ready product with good quality and at an affordable price, and stay extremely loyal to companies that meet their expectations. In addition, several children in families influence both parents’ customer behavior and entertainment routine. As previously mentioned, this subsegment will choose Disney+ for an affordable price, convenient service, and content
Technological developments have brought about great impacts on the world evidenced by constant and unexpected changes in the environment. These effects have been felt in the business circles with an increase in competition. Many businesses have found themselves in stiff and breath-taking competition. On the same note, this kind of environment requires any ambitious business organisation to utilise its resources well so that it can remain productive as well effective. Therefore, in this fast changing world, most organisations have resorted to increase their levels of production especially by team building at workplace. To achieve this, they have applied various methods of motivating their workers who are by far and large, are able to use their abilities and work harder and make achieving of high goals in that organization a reality (Gupta & Shaw, 1998, p. 28). Such efforts by employees have also been found to be instrumental towards workers’ satisfaction at workplace. In addition to motivation, many organizations have adopted collaborative working patterns whereby various team building exercises have been devised by organisations in order to boost the working morale of employees. The teams come together to perform a specific tasks and responsibilities (Appelbaum , Serena & Shapiro, 2004, p.5). Teams in an organization would include management team, project team, work team and so on. These teams are motivated in a number of ways to work together and achieve impressive results. Some of the ways include actions to satisfy their needs, monetary incentives, rewards and punitive measures where necessary (Kohn, 1998 p. 30). Today, many organizations owe their success to teamwork since workers are motivated when they achieve great goals set forth by the organisation over and above some personal rewards and recognition that they may earn. The practice of team work has been established in several workplaces and has proved to be not only effective in managing organisations but also a prudent measure of assessing the performance of employees and growth of an organisation (Proctor & Currie 2002 p. 306). This is an indication of its prevalence and its effectiveness in management and successful operations of an organisation. It is important to note that for a business to grow, work performance should be regularly assessed, evaluated and improved where necessary (Findlay et al., 2000, p.1552). A team is a group of individuals, who share roles and duties towards achieving the same goal while each team member is interdependent in their duties and are embedded in social systems like corporations or business units (McCabe,1990, p.204). In HRM, te
Education refers to the acquisition of skills, knowledge, and information during ones lifetime and may be provided by teachers, parents or by oneself. This paper describes education and its effects on the gender and socioeconomic status on the US minority ethnic communities. Teachers teach in many subjects including mathematics, reading, history, science, and other specialized professions such as law, astrophysics, zoology among others. The formal learning takes place in several institutions and higher learning centers like universities and colleges. Informal forms of education also exist like from the museums, libraries, and the internet and also involve the life experiences. Right to education is regarded as one of the basic human rights among other rights. The educators use various systems ranging from training, teaching and giving instructions to the learners. Levels of education are the primary, secondary, higher education, adult education, alternative education, indigenous education system and the emotional / human education systems (Wag staff). The higher education rates and advanced levels is important to attain higher economic growth in the different USA ethnic communities like the African Americans, Hispanics, Latin Americans, etc since education has a lot of the positive impacts on the learners, that is, the behavior modification that the learners experience in the course of learning is very vital in adulthood. Learners are able to acquire the basic desirable habits in the learning environment right from preschools until adulthood. The disadvantaged groups including the Hispanics and the Blacks lack access to this ba
Introduction The paper lays down the experiences of researcher and learning from the research done on glass ceiling faced by women. Though this is not a reflective essay, the findings are expressed in a narrative manner, and a conclusion has been given regarding career and glass ceiling faced by women. Empowerment and presence in the corporate sector Topic Studied The topic that has been studied in research is ‘glass ceiling’ problem for women. During the study, the research has been focused on glass ceiling that shows them all the opportunities, but stops them in achieving them. The researcher understood that the presence of women in the corporate sector could not be an instance to break glass ceiling as they faced the situation that they had faced before they got the opportunity to work in the corporate sector. While they had no opportunities to work, they saw them through glass ceiling, that is why now, they are viewing their advancement in their career through glass ceiling. Hence, the understanding of researcher is that the glass ceiling for women has not been broken even after they have started getting opportunities to work. Presence in HR As per the research done, the available literature states that the corporate sector prefers to use women in human resources department more than in other departments. It does not mean that there are no women in other departments, but their presence in HR is greater than compared to other departments. This situation can be termed as a discrimination as women are also capable of doing other works and getting more opportunities. This condition is due to the ignorance of the corporate sector about expertise of women in other departments. Due to the different way of thought and zeal to be successful, women turned the opportunities offered to them to empower themselves throughout of box thinking. However, the entrance of women in HR departments has changed the way the personnel departments used to work and even the name from ‘personnel’ to ‘HR’. Women have shown the difference in leadership style, but it cannot be termed as breaking of glass ceiling as they still face hindran
Living in the era of the informational society is not easy. Because of the reassessment of the economic, political and cultural values within the globalized environment of the XXI century, it has become necessary to adapting towards a completely new set of principles that rule the economics, business, finances and even culture. As a result, the need to study information as a phenomenon and come up with the concept of information management emerges. By using the skills acquired and trained in the process of studying the ISys 100 course, one can not only learn the specifics of information acquisition, distribution, and management in the XXI century but be able to use these skills of information management to their personal advantage, as well as to the advantage of the present-day economy and business sphere. Before going any further, it is necessary to define the key concepts that the course has to offer. To start with, one must mention that the ISys 100 course is traditionally represented as the unit that introduces people to the opportunities that technology of the XXI century has to offer. Allowing students to embrace the role that technology plays in the lives of the XXI century people, the given course teaches the basics of information and technology and provides comprehensive data regarding the modern methods of knowledge management and information processing, mainly the computer-assisted ones. Thus, the role of technology in people’s daily lives is explained thoroughly in the given course, thus, allowing for using technological advances to their full potential. When it comes to defining the positive effects that the information technology can have on the people attending it, one must mention the fact that it has redefined the pace of lives of modern people. In addition, seeing how the latest technological innovations are exposed to vast discussions and help people sneak a peek at how the [present-day media actually works, one might argue that IT helps people get rid of the fear that technology makes them dependent on computer-assisted communication. For example, the recent research regarding the use of the Internet among tourists has shown that most people prefer to spend their vacation in the places where they can have Internet access – and, in fact, they do, therefore, turning the entire idea of a vacation into surfing the Net: “The finding of the higher incidence of Internet access for VFR trips versus pure leisure trips could suggest a more likely setting for retained behaviors than more unfamiliar environments” (MacKay & Vogt 2012, p. 1397). There is no secret that in the present-day world, new forms of media, especially social networks, have changed the landscape of communication impressively. As a result, a number of people are afraid that technology will oust traditional communication. Offering a fairly simple and understandable user interface, Information Technology, in its turn, shows that these fears have little to do with reality once modern media is used responsively, and, more to the point, shows how to be respo
A primary election is a method through which voters select the candidates nominated by their political party from that jurisdiction for a general election that will subsequently take place. This is a very common measure in the United States and there are various types of primary elections. The two basic types are partisan and nonpartisan. Partisan primaries are used to select the candidate who will represent each party in the following general election, while nonpartisan primaries are used to narrow the field down to one eventual position holder. The types of partisan primaries are:  1. Closed: In the Closed type of primary elections, only the voters who are registered as members of that particular party, and have hence declared which party they are affiliated with, can vote in the party’s primary. Independents do not have the option of participating in this variant of primaries. California is an example of a state which conducts closed primaries. An advantage of the closed primary is that it boosts party unity and ensures that members from other parties do not participate in the process to nominate weaker candidates. A semi-closed hybrid between closed and open primaries also exists. Like the closed, members registered with a party can vote only in that party’s primary but unaffiliated voters can also vote in the semi-closed primary. Different states have different protocols, allowing independents to choose their party either publicly by registering with it or privately when they go to vote.  2. Open: In this system of primaries registered voters do not have to consider their part affiliation while voting and are free to vote in any party primary. If voters have not registered as members for a party before the primary is held, it is known as pick-a-party primary since the voter has the option of choosing his/her party primary on the day of the election. Alabama and Texas are examples of states which have open primaries. Semi-open primaries also take place, in which the voter can vote in any one party’s primary but must publicly affiliate himself with a primary before he or she goes in to vote.  3. Run-off: This method prevails primarily in the South in which all candidates (Republicans and Democrats) appear on the same ballot and the recipient of the majority of the vote is awarded the office. A second round is only needed if no candidate receives a majority, in which case the top two candidates (who might even belong to the same party) become opponents in the general election.  4. Blanket: This is the hybrid of the open and run-off types in which the ballot is not restricted to candidates from any one party and voters have to select one candidate for every office, regardless of their party. Then, the candidates with the most votes from each party take part in the general election as that party’s nominee. This method was used in California between 1998 and 2000 before the Supreme Court declared it unconstitutional (Harrigan & Nice, 2004). Nonpartisan elections can also make use of primaries to narrow the set of available candidates to a few who advance to the general election. Typical nonpartisan primary elections are those for city, county
Introduction According to the Jungian archetypes, the anima and the animus archetypes come out clearly in the chapter introduction. From the introduction, both the feminine image in a male’s psyche as well as the masculine image in a female’s psyche are presented. The boy is presented as strong while the girl is only resented as pretty. Archetypes in advertising In advertising, there are twelve commonly used archetypes. When used in marketing these archetypes are used varyingly in levels ranging from level one to three (Furnham, 2008, p. 13). The levels represent complexity and appeal in an advert. The archetypes include the innocent, they explore, the sage, the outlaw, the hero, the magician, the regular person, the lover, the jester, the caregiver, the creator, and the ruler. In the media nowadays, images of the male archetypes comprise the content of many commercials. In the marketing archetypes listed above, more often than not, the male personality is used to depict it. Any advertisement that needs to portray themes that include exerting control, radicals changing the system, the transformation of the world, use of strength to change the world, and journeying through the world uses the male character. Men are
When the British arrived at the Gold Coast in 19 th century, the African reacted differently with some turning hostile while others welcomed them. Those who collaborated with the British were influenced by self-interests such as advancing their control over other local communities. Some allied with the British to protect their thriving palm oil trade, which largely relied on forced labor as illustrated in Trevor Getz and Liz Clarke’s book. The historiographical book Abina and the Important Men follows the story of a Ghanian woman, Abina, seeking freedom from slavery through the British justice. At the heart of the book is the court case, which paints a vivid picture of how the various African people interacted with the British on the colonial Gold Coast in the 1870s. Majority of the African actors collaborated with the British rule to safeguard their interests by fighting against the resisting interindividuals and supporting enslavement of women, as depicted in Abina and the Important Men . Admittedly, other than the Ashanti, who resisted the British rule by engaging them in war, the majority of their African counterparts readily collaborated with the colonial power. The collaborators allied with the British to advance their self-interest in defeating the neighboring tribes whom they perceived to be long-term rivals. When the Ashanti attempted to counter the British control between 1873 and 1873, they were defeated mainly since other rival tribes supported the British (Getz & Clarke 1). In return, the British paid the collaborators and helped them continue dominating the region. For instance, after the defeat, the Ashanti were driven several miles away from the coast. The chiefs who led their tribes to fight alongside the British were equally rewarded with monetary tokens by the colonialists (Getz & Clarke 18). Therefore, the motivation for collaboration for Africans was purely for personal gains. Similarly, individuals such as Thomas Aminassah, Jonathan Dawson, Quamina Eddo, and Nana Ampofa, famously referred to as the important men, supported slavery for personal reasons. Most of the individuals above-mentioned were worried that Abina’s case would affect them. These elites understood that if Magistrate Melton had given a verdict in favor of Abina, their sources of livelihood would be at risk. The members of the important men group were slav
Classical Liberalism developed from ideas and events in the late Medieval and Renaissance periods, and generated dramatic results during the Industrial Revolution, but its increasingly visible weaknesses generated many critiques that coalesced into Modern Liberalism from the 1800s onwards. Modern Liberalism thus developed as a reaction to the ideas of Classical Liberalism, although it also built on many discussions that were part of Classical Liberalism’s genesis. The origins of Modern Liberalism range from the anti-industrialism of the Luddites, to the Utopian visions of the early Socialists, to the readiness for violent revolutionary action of committed Communists. In all instances, these ideas were intended to mitigate the ill effects of Classical Liberalism, especially in Great Britain. As these negative impacts became more clearly visible, and their costs rose, there was more room for a critique of the deficiencies of what modern observers would now term laissez-faire capitalism. The ideas of Modern Liberalism have had widespread reverberations down to the present, although there is still active debate about their impact and validity. Both Classical Liberalism and Modern Liberalism found fertile ground in England, her colonies, and Commonwealth for many reasons. The country had a history of citizen activism, notably the Magna Charta (MonarchUK, 2011). The nation’s island status forced it to seek offshore fortunes, creating thereby a category of staggering wealthy folk with no hereditary, feudal tradition. The colonies opened windows on flourishing egali
Principles of emergency management and the peculiarities of incident management system are crucial for any organisation. Unfortunately, the level of understanding of these principles in our company is rather low. Therefore, I would like to suggest the ways of improving the current situation in the present report. To do so, it is necessary to describe the principles of management, leadership, and command. Next, I shall identify the role of junior managers within the organisation. Finally, I shall characterise the principles of emergency management and the process involved in dealing with emergencies with the use of an incident management system. Principles of Management, Leadership and Command The major functions of management are concerned with the following dimensions: planning, controlling, directing, and organising the work within a company (Chandan 2014). These four functions are the tools employed by a manager with the aim of reaching the organisational purposes. The close relatedness and interdependence of the four constituents necessitate the close attention to their functioning, since a problem with one of the aspects may lead to complications with the rest of them (Chandan 2014). The major function is planning as it regulates the direction in which a company evolves. Planning is a logical and orderly method of decision making that impacts the company’s development. It incorporates the process of verifying the company’s objectives and choosing the ways of achieving these objectives (Morden 2016). Apart from that, planning involves the preparation for the modifications and determination of the possible action pattern. Another peculiarity of planning is that it presupposes the capability to predict the future changes or difficulties and create the opportunities of dealing with them. Controlling incorporates the strategies employed to make sure that the course of actions does not diverge from the planned schedule. This process involves coming up with the ways of guaranteeing that the expected performance is obtained (Chandan 2014). Controlling consists of the following features: establishing the standards of work, regulating the approaches for measuring the work standards, and evaluating the employees’ performance with the help of these approaches. Also, controlling presupposes making corrective steps to remove any divergences between the expected and actual performance (Chandan 2014). Directing involves several crucial aspects such as leadership, motivation, administration, and communication to make sure that the workers perform their responsibilities in the most productive way. The element of leadership includes giving the instructions and teaching the employees about the policies and approaches. The significance of motivation is explained by its connection to great performance. Administration or supervision enables the manager to obtain progress reports and inform the senior management team about the fulfilment of their directions (Chandan 2014). Communication should be two-way and free to provide th