Introduction London is one of the most significant cities in the world. Very few cities can boast of a rich heritage such as London. The city is centuries old and has been the seat of the monarchy. London is a very important city, not just in Europe, but also in the world. It provides vital access to Europe from other continents. In addition to the role London plays as a transport and communication hub, it is also the financial hub of the European continent. It is a centre of commerce and an international meeting point for various cultures, traders, scholars and scientist. These responsibilities continue to inform the transport and communication design of the city. London is home to some of the most sophisticated air, water, road and rail infrastructure that help the city to keep moving. Currently, London has six airports. These are, Heathrow, Gatwick, Stansted, Luton City and Southend. Each of these airports plays an important role in ensuring that London maintains its international leadership status. The goal of this paper is to examine London’s airport strategy. The examination will consider the organization of each of the six airports to uncover the general strategy in use to manage air transport in the city. It will include the study of the impact the airports have on the economy of London, as well as the economic opportunities they bring to London. It will be paramount to find out the traffic size and patterns for the airports in order to appreciate the difficulties inherent in developing an airport strategy for the city. Finally, the paper will consider the strategic initiatives that the city can use to enhance its airport strategy, against a backdrop of the initiatives currently underway. Background to London The rise of London as the most important city in Europe in the industrial age came with a heavy burden to streamline transport. In response, London developed a rail and bus system. At the turn of the century, the airline industry began operations, initially as part of the war efforts in the First World War and then the Second World War. After the Second World War, London quickly became of the busiest air transport hubs, and currently houses the world’s busiest international airport. The UK Civil Aviation Authority (CAA) regulates the entire industry. Different companies own and run the airports in different areas of the UK. London is of itself a very vibrant market. Arguably, it is one of the largest markets anywhere on earth in terms of buying power. It is a relatively affluent city by comparison. Therefore, international business people from different countries seek a presence in London as a gateway to the commonwealth nations, and for the opportunity to buy into the lucrative London market. Having presence in London usually gives companies a competitive advantage because of the seriousness that the city’s name holds in business arenas. The city houses many of the headquarters of international companies, while the London Stock Exchange is one of the most influential stock markets in the world. The city’s unmatched connections to different cities across the world make it an important connection point for both goods and services. Both travellers and airlines find it easy to connect via London because of the opportu