Introduction Music is a one of the most popular leisure activities worldwide. It is so popular that the music industry is a dynamic industry that keeps growing and advancing in the way it delivers music to the fans worldwide. Fans get to listen to their favourite musicians over the Internet through applications like YouTube. Listening or watching music online can sometimes be very frustrating, especially when the Internet is not fast enough and buffering takes ages. The advance in technology has assisted in solving this problem. One of these solutions was created by the Spotify Company under Daniel EK, who is the founder of this popular technological innovation. The service provided by this company also bears the name Spotify like the company itself. Spotify engages in the provision of a service that allows the streaming of music. This platform allows Internet users to listen to music on demand from their favourite artists without having to buy or own the albums (Gilmour, 2011). Spotify is the most recent online music service that was launched in London by the Spotify company in 2006 (Miller, 2012). The service is designed to avail streaming music from internationally recognized labels like Warner Music Group, Sony, EMI, among others. Therefore, the service gained popularity very fast across Europe and also internationally and by 2010, Spotify had about 10 million users, and the number was increasing by the day. This was an indication of how technological advancements can lead to the rapid development of an industry. Spotify has been able to reach out to many customers through the technological advancement experienced in the global Internet connectivity. This paper provides a critical analysis of the Spotify Company in the way it has been carrying out its business. The Spotify Company and its Resources The music industry thrives in the presence of the Internet. Spotify is a company that is entirely depended on the Internet. For the company to survive, it needs to appeal to the users and give them services that will keep them hooked. This means that Spotify always has to anticipate the needs of its users and meet them. Every business depends on its consumers to survive in the competitive market. For Spotify, it goes more than that. Its users are its own lifeline. This company literary cannot exist or grow without new account creations or new subscriptions from users. This means that consumers are the biggest source of resources for Spotify. The company has shifted the notion of ownership from having the physical product to virtually possessing it. This also includes having accessibility to it irrespective of time and place (Jones & Dewing, 2010). Spotify also depends on the content producers for its survival. The international recording label companies, which Spotify helps advertise and play their music directly to consumers, pay for promotion (Aigrain, 2012). The content also benefits at the end of the day. They get to have their music promoted and advertised without having to sign contracts with recording labels for advertisement (Zager, 2012). Spotify is a major investor attraction due to its fast grasp of the market share. Shrewd investors, both local and international, have a canny ability to smell lucrative venture from far. Spotify has proven its high potential by capturing interested clients in such a short time. According to Myers (2011), recording label companies like Merlin, Sony BGM, Warner Music, and EMI among others own about 18% of the Spotify company (Heimer, 2011). By June 2011, other investors of Spotify included Sean Parker, Li Ka-Shing, Northzone Ventures and Wellington P