ShantanuT01/DACTYL-Pretraining huggingface dataset:
Abstract The concept of rational behaviour assumes all consumers engage in rational buying behaviours which becomes the basis for any future analysis of consumer patronage towards a particular type of product or utility. For the tourism industry, this means that customers have a certain “limit” to the amount they are willing to pay on a particular travel package based on the rates that the company has allotted for them. It must also be noted that the concept of preferences is based on the fact that each individual consumer has his/her own personal preference towards a particular service or product that is currently available in the market from which they are able to derive the greatest amount of total utility/ satisfaction. It is based on these factors that this paper delves into the marketing strategies that have been developed to both address the concept of consumer rational behaviour and preference when it comes to purchasing travel packages online. Introduction The ultimate goal of marketing is to be able to properly target products to the consumers who want to buy them. As such, in order for the travel agency “We take you there Travel” to create sales for certain products or services, what is needed is to examine the current market and customers and determine why a product or service is not selling and revise strategies accordingly in order to target the correct market segment or to encourage buying behaviour. Market Examination In order for the travel agency to survive in the current age of digital marketing and online purchases, it would be necessary for the company to develop an online presence that would attract customers to their site and develop a certain level of momentum involving the number of visitors per day (Hassanli,Brown & Tajzadeh-Namin 2013). The reason behind this strategy is due to the continued growth of online purchases and transactions wherein consumers have increasingly used E-commerce as their preferred method of purchasing due to its convenience and its ability to empower consumers to conduct multiple transactions within a single session (Pao, Wu and Pan, 2010). E-Commerce, an abbreviation of the term electronic commerce, is a way in which business transactions such as the buying and selling of products is conducted over the internet. Due to its widespread proliferation with thousands of users being added to the online browsing population on a daily basis, the breadth and depth of the internet is not to be underestimated (Huang & Chuang, 2013). Combined with methods of online advertising and marketing, some websites attract millions of users per month which can result in an increased level of sales due to the convenience of the process (Kim, Kim and Yoo, 2012). It is due to this that the following marketing objectives have been created:  1. Create an online marketing strategy that will encourage high rates of visitors per month to the website of “We take you there Travel”  2. Create a means of engagement with past customers  3. Implement a method by which “We take you there Travel” can imme
The article “Social networking v. the employment-at-will doctrine: a potential defense for employees fired for facebooking, terminated for twittering, booted for blogging, and sacked for social networking” evaluates the legal challenge that the pervasive nature of social networking activity by employees into workplaces pose. The key issue in the controversy social networking between employer and employee lies in the differing perceptions that each holds with regard to the privacy of the information present in social networking communications of employees. Employers believe they possess the right to have access to all the information present in social networking messages of their employees and take necessary action, while employees take the stand that employers do not have the right to intrude into the content of their non-work social networking activities (Crane, 2012). Employees in the private sector have seldom succeeded, so far, in upsetting any disciplinary action with regard to their Internet postings on the grounds of discrimination and invasion of privacy. Courts have shown a leaning towards employers and the employment-at-will-doctrine. As such, there is limited scope for the freedom that employees seek for their social networking activities (Crane, 2012). There are several possible legal solutions to this controversy, but none really meet the full complex needs of the issue. The first possible solution is using the life style discrimination statutes as a model for the solution. Using this model it is possible for a life style discrimination statute to give protection to employees for their off-duty social networking communications. The use of disclaimers, anonymity, and the introduction of blogging guidelines in the workplace is another possible solution to the problem of social networking communications faced by employees. In place of life style discrimination statutes to offer protection for
Introduction The poems “The Tiger” and ‘The Lamb ” discuss the meaning of human existence and freedom, liberty and relations with the world around us. In both poems, Blake speaks about human life and attitude towards freedom, unique understanding of the world and a human. Seeing things in a romantic framework, Blake conceives of people as beings who must re-enact tradition. The poems rehearse its rituals with an insistence which invites us to see the characters as protagonists in Blake’s private concern for vocation and allegiance. In both poems, “the Tiger” and “the Lamb” Blake uses similar stylistic devices but conveys different meaning and themes. Analysis The “Lamb” is based on a unique speaker’s tone: a child. In this poem, the narrative does offer one rural child-character who is shown to be hurt and unfulfilled due to the absence of a helping hand: “Little Lamb, who made thee? Dost thou know who made thee? (Blake 49). Rhetorical but simple questions add emotional tension and underline a childlike nature of the speaker. The character has exemplified the “moral” by enacting a cautionary tale which “shows” the danger unleashed when people deny close relations. Having finished with the character the narrative can then and for the first time affords it some sympathy. Elsewhere the characterization bristles with antagonism toward those who reject the hierarchy. Blake writes: “He is called by thy name, / For He calls Himself a Lamb” (Blake). The symbol of Lamb associates with a child and softness. “The Tiger” is told from an adult point of view. The tone of the poem is serious and deductive. Even the name, “the Tiger” with its suggestion of a predestined and rather ridiculous and caricatured villainy, indicates a misplaced belligerence. Part of the character’s contrary nature is a quest for vengeance which leads her to assume the male role or mask of the warrior. The emotional weight of the sybilline utterance relies upon the authority which the character is given to command in the narrative. “And when thy heart began to beat, What dread hand? & what dread feet? (Blake 74). Blake is declaring the centrality of the old tradition through a supposedly animal perspective. The tone of an adult represents as entirely reliable, utter the contentious statement supposedly ratifies a specific view of the relations of between men and nature. The man admits such problem and recognizes such division between the self and Nature. The main stylistic device used in both poems is rhetorical questions. In “the Lamb”, rhetorical questions help the author to create a unique atmosphere of uncertainty and doubt:. “Dost thou know who made thee? “ (Blake 49). Blake does not give clear answers to the questions but leave it to readers to decide what the right one is. Blake identifies the country with his mind. As the record of his past and architect of his present, the country is for him both memory and desire. At the character’s image is anomalous and its own fictional basis refuses to support the weight which is loaded upon it. The narr
Introduction Problem Description   * Global corporate governance;   * Vast range of data sources;   * Wide information flow;   * Numerous factors to be considered;   * Inability to locate fraud threats;   * Solutions: whistleblowing hotlines. Global Companies: Examples   * Companies need the support of whistleblowing services;   * Otherwise, organization-specific whistleblowing tools are created;   * Major players in the whistleblowing domain: WhistleB and Expolink (“Why Outsource?” par. 1-2). Preventing and addressing the instances of fraud has become increasingly difficult in the global setting. Because of the vast amount of information that companies have to handle, identifying a potential threat requires painstaking efforts. However, with the introduction of whistleblowing hotlines and other tools for informing company leaders, improvements can be made. A range of global companies provide opportunities for whistleblowing and reporting possible instances of corporate fraud. For instance, WhistleB is a well-known organization that handles anonymous reports concerning the incidences of corporate fraud and similar issues. Similarly, Expolink provides opportunities for reporting fraud. In addition, organizations often use their own resources as opposed to outsourcing whistleblowing. Article Summary   * International business ethics;   * Significance of whistleblowing standards;   * Promotion of decision-making among employees;   * Integration of employees into the organizational context;   * Focus on corporate values as the means of avoiding fraud. In his article, Ben Tran studies the nature of the international business ethics and, particularly, the issue of reporting corporate fraud. The study shows that, when building an organization in which not only leaders and managers but also employees are engaged actively in decision-making, one reduces the probability of fraud. In addition, according to the research results, there is the need to redesign the corporate environment to introduce values such as honesty and integrity into the corporate setting (Tran 251). Key Points: Lessons Learned Fraud: Examples   * Bribery;   * Corporate funds appropriation;   * False advertising;   * Personal purchases. CEO and Whistle-Blowing Hotlines   * Chief Ethics Officer (CEO): ensuring corporate integrity;   * Promotion of whistleblowing techniques;   * Creation of the sense of obligation and responsibility. The instances of corporate fraud are numerous, and most of them have become notorious by this point. For instance, one should mention the scenario in which bribery is involved as the most common case of corporate fraud. In addition, the instances in which one appropriates corporate funds for personal gains also occur rather frequently in the modern corporate environment. One should address false advertising as one of the most common cases of corporate fraud (Tran 248). Finally, personal purchases made by using corporate funds are deemed as fraudulent actions. Similarly, creating ghost employees to write off expenses and then use them for personal gain is regarded as a common type of corporate fraud
Introduction The Australian real-estate business is an attractive industry with a lot of businesses that are on a growth trend due to the increasing population and the changing lifestyle (Elliott , Rundle – Thiele & Waller 2010 ). Unlike other ordinary businesses, the real estate business is a double-edged business with two sets of needs. The business is double-edged since it deals with the two categories of clients simultaneously. Essay Body The business also has to cope with the varying needs of the two types of clients to satisfy the needs and wants of each category of clients. According to Century 21 business owners, catering for the double coincidence of needs of the two types of customers is the biggest challenge although it is the main source of inspiration for their business. For the business to meet the requirements and the needs of the customers, it needs an appropriate strategy that defines the needs of these customers and the effective measures or possible solutions. As stated by Kerr (2004), the strategy is an important part of any business venture since it determines the success or failure of the business. This implies that to achieve success Century 21 Westside needs to have an effective and viable business strategy. This section, therefore, evaluates the business approaches in the company’s business strategy with an emphasis on market identification. The section also evaluates the company’s approach in dealing with the two categories of clients and the measures it applies to identify potential customers. Lastly, the section gives recommendations on the approach taken by the business from an evaluation of its suitability in the real-estate sector. Running a business with the needs of the customers in mind is a basic principle for success if not a general principle. According to the given case study, Century 21 Westside business owners are conversant with this principle. They carry out their operations with the needs of the customers as their basic operating principle. Being customer minded is not only a basic operation principle of the business but also the main marketing approach applied by the business. The business has two categories of clients with varying needs and therefore the marketing approach taken by the business has to cater to them. The main aim of the business is to establish a pool of satisfied customers with optimism that this pool would create regular customers or will influence new customers into joining the pool. To achieve this approach the business takes several measures that are aimed at satisfying the final customer. The first approach is matching each customer with the appropriate need in the business to achieve satisfaction. As a business enterprise and an organization, Century 21 Westside believes that customers are the basis of any business and they determine the success of the business. To achieve satisfaction in their customers, the business owner and management has to go beyond the scope of the business to ensure that the company meets the housing needs of the clients. A
The problems associated with racial discrimination and residential segregation are acute today, not accidental since they have deep historical roots. Realizing the difficulties that people of color have had to face for decades will contribute to more loyalty and greater integration. That is why it is so important to understand race in the United States today. An active struggle for the rights of the colored population has continued for decades, but certain problems persist. Despite the end of segregation policies and the passing of Fair Housing laws and numerous subsidy measures, people of color cannot access wealthy areas, facing unofficial exclusion into poorer parts of the city. It is not a matter of chance or choice; decades ago, housing policies deliberately prohibited African Americans from living in certain areas. Initially, the US government created this segregation by forbidding people of color from buying property in certain areas, and then for many years helped to ensure the wealth gap. In 1935, Congress created a social security system that protected millions of workers by guaranteeing them an income after retirement (Petersen, 1935). However, the provisions of the law excluded agricultural workers and domestic workers, who were predominantly African American, Mexican, and Asiatic. They had the least opportunity to save and were most vulnerable to recession. In addition, minorities were systematically deprived of the protections and benefits afforded to most Americans. When the federal government began guaranteeing mortgages on property purchases to spur the New Deal economy, strict rules were enacted about where mortgages could be issued. Minority areas were considered risky investments, and people of color were regularly denied mortgages, closing the property market to them. This policy continued until the 1960s and kept African Americans out of property purchases. Another factor that blocked access to housing was the restrictive conditions inscribed in housing contracts. Banks continue to provide mortgages so that racial minorities are largely left without access to these services based on financial risks. Therefore, this main problem remains, several decades after the start of the campaign for desegregation and respect for human rights, many-colored and white Americans live separately, with little contact with each other. Measures are needed to promote better interracial contact and the ability to understand each other’s races; otherwise, this could have dire consequences. Reference Petersen, W. J. (1935). Uncle Sam Lends A Hand. The Palimpsest, 16 (8), 245-253.
According to Khare and Beckman (2013), several factors determine how much energy is used by a country. The population is one of the top factors that determine the amount of energy used by a country. Highly populated countries such as China and India tend to use more energy than less populated countries. With a population of over 1.3 billion people, China’s domestic sector consumes a considerable amount of energy (the United States Energy Information Administration, 2015). On the other hand, less populated countries such as the Maldives consumes less amount of energy. Industrialization is another factor that defines the amount of energy used in a country. Industrialized countries such as the United States used more energy than those which are not. Factors That Influence the Fuel Choices Fuel choice is influenced by several factors, the top of which is the cost. People often prefer using less costly fuel. In both the developed and developing economies, there is always an attempt by both the domestic and industrial users of energy to go for the option that is least costly (Su & Thomson, 2016). The level of pollution is another important factor. Many countries, institutions, and individuals are now embracing green energy to protect the environment. It has become clear both to the industrial sector and domestic users that climate change is real and its consequences are devastating. As such, people consider sustainability to be a major determinant of the choice of fuel they use. They have realized that they have no option but to embrace the use of clean energy. The United States and China China, one of the fastest developing major economies in the world, has already overtaken the United States as the world’s leading emitter of greenhouse gases. In this section, the researcher will focus on common fuel sources, emissions, and total energy consumption in the two countries Primary Sources of Emissions The industrial sector is the primary source of emission of greenhouse gases, especially in highly industrialized countries such as China and the United States. Major manufacturing companies produce significantly high levels of greenhouse gases and other pollutants which are very harmful to the environment. The transport sector is another major source of emissions. The airplanes, ships, trains, and vehicles all have a significant role in the emission of carbon-related gases. As Willems (2012) notes, a significant amount of emissions also come from the domestic sector. Most homes use gas and paraffin for heating and lighting. In developing regions, they use firewood for heating. Industrial Profile of the Country China is a highly industrialized country that has outsmarted all the other countries in the world in terms of trade in industrialized products. It is also the current top emitter of greenhouse gases, surpassing the United States. It is the most populous nation in the world and has one of the fastest developing economies in the world. Similarities and Differences in the Fuel Sources, Emissions, and Consumption In both the United States and China, the primary source of fuel is a fossil fuel, especially petrol and gas. The
The Growing Concern over the Ecological Situation – More Than Ever Now with Japan Due to the fact that the mankind has broken the balance between the nature and the technological progress, it is obvious that the situation is becoming increasingly threatening. In the light of the recent events, it is absolutely clear that people have to reconsider their attitude towards the environment. Once the mankind will take certain responsibility for their actions and start being more careful towards the nature and the wildlife, it is highly probable that further improvements will be possible. One of the leading organizations for the world nature safety, Greenpeace has remained the group struggling for the world safety and the wildlife preservation. However, it was not that quickly that the mankind realized the necessity to create a team which would protect the nature from the harmful influence of humans. Even now, numerous people are expressing their doubts concerning the efficiency and the reasonability of Greenpeace as an organization. What Greenpeace suggested was a brand new approach to environmentalism which was further on called the deep ecology. Although the deep ecology cannot solve all the problematic issues of the modern environment, it can offer certain solutions which relate to the most up-to-date ideas concerning the environment and its interconnection with people’s activities. As the organization was founded, it became clear that its chief goal was helping people to find their place on the Earth and in the nature. Rex Weyler, the founder of the Greenpeace organization, has the right to be called one of the greatest people ever, since he saved not only the most endangered species, but also the mankind itself, bringing it to into balance with the nature – or, at least, taking huge efforts to. As Macy said, It is essential that we develop our inner resources. We have to learn to look at the things as they are, painful and overwhelming as that may be, for no healing can begin until we are fully present to our world, until we learn to sustain the gaze. (151) Indeed, cognizing oneself is impossible without cognizing the nature, which means that each step towards knowledge must begin with investigating the nature and its phenomena. Unless people know better the world they live in, they will not be able to progress. However, it would be even more insightful to listen to the arguments driven by Wexler himself. According to the founder of the Greenpeace organization, one of the greatest concerns was to make people see all the woes of the nature and evoke people’s sympathy. With help of the pieces of information which Wexler called “mindbombs”, or “simple images delivered by the media that would ‘explode in people’s minds’ and create a new understanding of the world” (Wexler 73), it was simpler to convey the idea of peril which unwise resource utilizing poses to the world. Thus, what Greenpeace is aiming at is bringing the kn