Introduction to the Industry and Hierarchy of the Products The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition. Firms within a given industry always compete for the market share. When analyzing competitive rivalry within a given industry, issues such as size of market share, brand of a firm, and its dominance on issues such as innovation, and meeting the needs of consumers always play an important role. In this study, the researcher focused on United Arab Emirates’ city of Dubai. The city was chosen because it is the most populated in this country. It has also experienced massive growth over the recent past as a strategic business and tourists’ hub in the entire region. The researcher conducted an overview of a number of developed industries in this city such as healthcare, education, automobile, food, and banking industries. The health industry was chosen because of its strategic importance in the growth of this city. According to Kloep, quality healthcare is increasingly becoming a preserve for the rich in this society (19). The United Arab Emirates has a health insurance policy that provides for basic healthcare for all its citizens. However, the free services are only offered in government-sponsored hospitals. There are a number of private hospitals in this country which offer very high quality of healthcare services at a fee. There are a number of factors that always influence buyers’ decision when planning to purchase healthcare products. Top private hospitals in this country are associated with the rich and the powerful. When purchasing healthcare services, a section of the society (the rich) always go for the image and social status. This trend has created competition among private players who are keen on making their brands be seen as the best in the market. They not only focus on the primary product (healthcare services) but also additional care for the client and the friends and relatives who visit their patients. As Berkowitz says, brand is a major issue when people are choosing hospitals in this country (87). Everyone want to get the best medical care that the industry has to offer, and that is why ranching of the existing brands has been important. A report by Etō shows that the number of private hospitals in the United Arab Emirates has been on the rise over the past one decade because of the increasing population in its major cities such as Dubai and Abu Dhabi (95). Firms believe that there is a huge potential in the healthcare sector, especially the city of Dubai who population has drastically gone up from 1.3 million people in 2005 to over 2.5 million in 2014. In this section, it is important to look at the top competitors in this industry to facilitate the analysis of their hierarchy in the market. There is one unique factor about the healthcare industry that makes it different from other industries in the market. Firms are always keen to avoid publicizing their profitability growths, partly because of ethical concerns. Publicizing their profit growth is always a sign that they are celebra