Outline Clipboard Tablet Co. is a firm that manufactures digitized tablets for the mass market with three main products namely; X5, X6 and X7 tablets. The former VP for marketing, Mr. Joe Schmoe has been responsible for product development, R&D and marketing of the company’s products. As a new VP in charge of the company’s marketing department, my new task is to analyze the performance of Joe in the last 6 years on sales, profitability, product development and performance of the company’s products. In the process of conducting analysis, we will look into the organizational strategy that was used by Joe in the process of selling and marketing the products of the Clipboard Tablet Company. Study The major products that were sold by the Clipboard Tablet Company were the three tablet models of X5, X6 and X7. The main factors and drivers that needed analysis within the sales and marketing division are outlined below: Sales The Clipboard Tablet Co. like other companies value sales as an organizational pillar, since it is on this basis that companies build on value and product development. In the last six years, the company has experienced moderate growth with sales growing to high levels in the year 2012 before a dip in revenues was witnessed. In the year 2010, the X5 and X6 tablet models were the only tablets on sale contributing to $ 465 million in sales. The following year, sales amounted to $ 927 million and this contributed to around a 99% jump in sales (Thierauf, 2011). The 2011 sales were inclusive of the revenues generated by the sale of the X7 tablet which contributed $ 30.3 million to the sales. Consequently, the year 2013 was the best for the company since sales peaked at $ 1,321 million representing a 187% growth rate over a period of 3 years. The X5 tablet sold more than 936,000 units in the year 2010 while the X6 model sold over 517,000 units in that year. In terms of revenue and units sold, the company had the best revenues in the year 2012 and 2013 when the company sold 2.95 and 2.67 million units respectively (LaForge, 2010). The revenues of the three tablets differed in the last 6 years with X5 contributing $ 1.85 billion in sales while X6 brought in $ 2.88 billion and X7 revenue totalled $ 345 million in the last 6 years. Although, X5 brought in a lot of revenues in terms of sales, the tablet’s revenue had been declining by double digit figures in the last three years up to 2015. While, the reverse has been witnessed for the X7 tablet which sales have been on an upward trend of around 30% per annum for the last 6 years (Thierauf, 2011). Performance The performance of the Clipboard Tablet Company will be undertaken based on the financial results, revenue and assessment against its competition. The company’s financial position has been marked by up and downs with the years 2011 and 2012 being the best for the company. In these years, the company realized profits amounting to $ 225 million and $ 386 million respectively. Moreover, the revenues in the years 2011 and 2012 grew by around 251% and 71% respectively and this shows that the company has witnessed good results generally in the last 6 years. However, the revenues of X5 and X6 tablets have been sluggish with the last two years witnessing a reduction in revenues on the two tablets. As a result, the p