Introduction Intel Corporation is one of the largest semiconductor companies in the world and is the inventor of x86 processor, the processors used in most personal computers today. It was founded on July 18 th 1968 by Robert Noyce and Gordon Moore. The period from 1990 saw its largest unprecedented growth as the primary and also the most profitable hardware supplier to the personal computer (PC) industry. Today Intel Corporation, which has its headquarters in Santa Clara, California and is incorporated in Mobile, Alabama, still maintains its reputation as a global giant in the semiconductor industry and also cuts a niche for itself as a business success. Intel’s products include microprocessors, flash memory, motherboard chipsets, and Bluetooth chipsets. The company boasts of annual revenue of $38.3 billion USD (2007), an operating income of $8.2 billion USD. Its net income is estimated to be in the regions of $7.0 billion USD. It also boasts of a work force of 86,300 employees (Business Week, July 31, 2006) Intel’s current CEO is Paul S. Otellini, the first non-engineer CEO in the company. Otellini studied economics in college at the University of San Francisco and then joined Intel in 1974. From 1998 to 2002, he was executive vice president and general manager of the Intel Architecture Group, a group responsible for microprocessor and chipset businesses for desktop, mobile and enterprise computing. He also served as executive vice president of sales and marketing from 1996 to 1998, and as senior vice president and general manager of sales and marketing from 1994 to 1996. During his tenure as general manager of the Microprocessor Products Group, he led to the introduction of the Pentium microprocessor that followed in 1993. He was also charged with managing Intel’s business with IBM Corporation. Otellini was appointed as vice president in 1988, elected as an Intel corporate officer in 1991, made senior vice president in 1993, and promoted to executive vice president in 1996. In 2002, he was elected to the board of directors and became President and Chief Operating Officer at the company. He was elected as CEO on May 18, 2005 to replaced Craig Barrett. He becomes the 5th CEO of Intel (McConnon, 2007). New Mission, Vision, Goals, and Objectives When Otellini took over the leadership of Intel, the strategic plan encompassing the mission, the vision and the objectives/ goals of the company was that: t he company will engage in research, development, and manufacture and sales of integrated electronic structures to fulfill the needs of electronic systems manufacturers………. A variety of processes will be established, both at a laboratory and production level……. Products may include dioded transistors……. Principal customers for these products are expected to be the manufacturers of advanced electronic systems….. It is anticipated that many of these customers will be located outside California ( McConnon, 2007). He has however transformed the company’s core mission and pushed the values of values of risk-taking, discipline, and results orientation a notch higher. Some of the new goals he has brought to the company include: pushing Intel to play a key