Description of the Company and the Product Safety Issue That Led To the Lawsuit Business organizations may fall prey to diverse lawsuits. In such instances, the fate of the company depends on its capacity to handle the lawsuit. This paper analyzes the legal issues around the renowned Mattel Inc. The foundation of the company dates back to 1945 (McDougall & Popat, 2010). The products history of the company depicts remarkable evolution. For instance, it is notable that the company began by operating on the wood products. Some of the prominent wood and creative musical toys during the 1950’s were from this company. The development of the “barbie” toy in the late 1950 enabled the company to establish a powerful brand. Observably, this was evident within the household level. The company portrayed an eminent application of strategic advertisement and product promotion initiatives. These led to the development of high level of product awareness. The use of the media in the promotion initiatives became notable. Presently, the company enjoys a relatively wide range of products. Indicatively, these are specifically toys. The company remains publicly traded, with an evident trading of the stock within the “New York Stock Exchange,” NYSE (Twomey, Jennings, Fox & Anderson, 2011). The headquarters of Mattel Inc. is at the Hawthorne, California. Notably, the company enjoys a wider market reach. It is evident that the company has a remarkable global market presence. Mattel Inc. recently faced a powerful lawsuit. This severe lawsuit emanated from the discovery of unhealthy quantities of the dangerous lead paint. These were discovered in the products of Mattel Inc. These include the products that already occupied store shelves (McDougall & Popat, 2010). The important discovery took place in the period between 2006 and 20007. The high level of lead in these products posed great health dangers to the user groups. Particularly, this relates to the children who heavily rely on the use of toy products. The Legal Theories Used By the Plaintiff to Recover In This Lawsuit The important discovery had potential legal impacts on the operations and product image of Mattel Inc. The “Consumer Product Safety Commission” (CPSC) engaged in serious legal tussle with the company. As indicated by the CPSC, approximately 100 different items became important. Consequently, all of them became involved in the process of this lawsuit. Indicatively, these selected items had important representations. In fact, it is evident that they represented many millions of the individual pieces. The legal process enabled Mattel to provide a massive recall of most of its products. These recall processes embodied some of the very popular brands. The U.S CPSC managed to fine the company, Mattel Inc., approximately $2.3 million (Twomey, Jennings, Fox & Anderson, 2011). The fine emanated from a clear legal basis. Generally, the charge was because Mattel’s deviant practices. It is because Mattel engaged in importation of toys that undermined federal regulations that ban the presence of lead paint within specific consumer products. Notable resolutions emerged from this important lawsuit. For instance, Mattel Inc. had to a signi