Introduction A strategy direction is an overall plan for deploying organizational resources with a view of establishing a favorable business position. It shows a company’s awareness of its competitors. Attracting and retaining customers is the ultimate goal of strategic management in the achievement of economies of scale. A number of factors that include the company’s structure, competitive position of the organization, current policies, and functional processes play a crucial role in determining the viability of strategies that need to be implemented in the business. However, such factors have to be evaluated profoundly according to the recommendations for execution of the strategies. The Alibaba Company is an online marketing business that bridges wholesalers and retailers all over the world. A robust online marketing strategy is the sole determinant of the company’s success. Innovation requires establishment of a stable and competitive position in the ever-dynamic online business. This essay critically discusses the interplay of the abovementioned factors with a view of highlighting apt ways implementing the strategic recommendations. Recommendations for the Management of the Alibaba Company To remain abreast with modern business activities that are driven by unpredictable technology, the Alibaba Company is recommended to invest in innovation, web-based customer services, employee training, and electronic human resource (EHR) systems. A vast application of information technology in present-day business has become a norm in modern organizations. The Alibaba Company is faced with a challenge of handling a million inquiries from its enormous customer pool worldwide. Establishment of a web-based customer support forum will not only handle common customer questions at a time but will also minimize communication costs that are incurred by the company and its customers. Frequent questions that pertain to the location of the business, working hours and types of services and products will be answered via the web easily rather than making calls to the individual customers. Secondly, the Alibaba Company has an enormous employee population. Workforce issues form an integral part of human resource roles. With this high number of employees in different countries globally, it has become an enormous problem for the human resource managers to handle individual cases. Therefore, there is a need to establish electronic human resource services in the company to handle cases that arise from the infinite number of employees. The implementation of a web-based human resource site that allows employees to report working hours, tax withholding options, and beneficiary services, among other responsibilities will be an efficient method of minimizing the operational costs of the company. At the Alibaba Company, employees have to send a request for change through the central human resource office and remain hopeful that it will be considered. This situation has created an obstacle to the employees since most of them do not understand the manipulation of taxes and payrolls. Therefore, designing a user-friendly tool that allows individual employees to input most of the information in a computer interface creates an i