Introduction Social medial crises are on the rise in the recent past. The crises have impacted negatively on corporate public relation activities which call for a focus on how best the company can protect itself from the consequences (Owyang, 2011). A case to note as an example involves Nestle Company which recently was confronted by a public relation issues from its activities in the social media (Fantis, 2010). Nestle posted a comment on its facebook wall in relation to the usage of its logo by its fans. In this post that seemed innocent, the company requested its fan not to use the company’s logo that had been altered, on their profile pictures. Failure to adhere to this would have led to the deletion of the comments posted by the fans. This was followed by the reaction by a fan who sought to stop the company from dictating on what they wished to do. However the company reacted by claiming their ownership of the intellectual property and gave the fan the choice to leave the fan page if he so desired insisting that the rule they set must be followed. The responses by Nestlé’s facebook public relations staffs to comments posted by fans on their wall either expressed sarcasm or antagonism. This created negative feelings in some of their customers some of whom decided to keep away from the company’s products. Here the company failed to see the positive side of alteration of the company logo and instead took it as an intellectual property robbery (Broida, 2010). The main public relations problem arose from the company responses which went against the public relations principle on customers’ insult by the company. This was also against one of their principles which sought to portray the company as customer minded with its success underpinned on professionalism, good conduct and management and employees’ responsible attitude. These aside Nestle also was on the spot light for sourcing Sinar Mas palm oil used for various products like kit Kat. The source of problem here arose from the amount of emissions of carbon dioxide gas which had negative effects on humans and animals alike. This was followed by the upload of a video clip by Greenpeace in the internet which was supposed to be an international campaign against nestle (Fantis, 2010). In this case as before, the company’s public relations team failed to respond to the crisis in the right way. Instead of trying to save its reputation in the face of crisis, the company contacted Google with a request to remove the video clip. The effect of the social media on this campaign was to spread this clip widely within a short period of time. Various social media networks such as twitter, facebook among others posted this video clip and the reaction by many was to keep off from buying Nestlé’s products. The crisis by Nestle is just an example to point at, a piece of an iceberg (Broida, 2010). Social media has been a great force which has brought both success and great challenges to corporate world in relation to public relations activities. Literature Review The introduction of social network sites such as facebook, Myspace, Twitter, Cyworld among others has attracted users in terms of millions most of whom use the sites on daily basis. Most of these networks allow users to share matters