Introduction The business operation of any company is heavily influenced by some crucial factors that are consequential of key aspects of business environments such as technical, legislative, competitive, economic, socio-cultural, and political issues. Among such critical factors, the technical aspects of business innovation are typified by a dynamic character on account of the increasingly changing nature of product innovation to enhance customer satisfaction. Amongst the various companies marked with innovative techniques and new products, a pre-paid cell phone was proposed. As per field experts, a product is an item that can be put up for sale in the market for grabbing the attention, achievement, utilization, or consumption and would be capable of meeting the needs and demands of the purchaser. This new product, the prepaid cell phone, would do just that through a range of innovations and it would be targeting the economic group who otherwise could not afford a high-priced product like any high-end pre-paid cell phone but always craves for it. Thus, this new product would be a cheap but attractive substitute for a high-end pre-paid cell phone. A benchmark of such a phone would be AT&T. Benchmark AT&T is a globally acknowledged market leader operating in the fields of data-networking hardware and software, earning approximately $41.5 billion in the form of revenue in the financial year 2009. (Nilsson 2008) As a key market dominator, the firm is well-situated and is capable of taking advantage of the growing demands for complex technology all across an economically emergent world order. AT&T obtains almost half of its sale volumes from within the U.S. with the remaining being split amongst Europe and the rest of the economies of the developing world. Thus, it is obvious that it is the best possible company for the benchmark of the new product. Core strength The core strength of AT&T lies in its new next-generation network processes that consume various kinds of signals, such as video (e.g., conferencing, Internet), audio, and data. The utilization of such high-bandwidth requiring applications is fostering the demand for an industry-wide network upgrading. AT&T supplies IP-based routers, switches in the market and caters to the needs of the consumers in related technologies that are capable of supporting larger bandwidth requirements and controlling a variety of applications. (Gilley 2009) This increase has been credited to the growth in the gross product sale volumes of advanced technologies. The advanced technologies division incorporates the freshly procured technology. (Nilsson 2008) Learning procedure from AT&T In terms of the socio-cultural and gender demographics of the target audience, AT&T fits the prototype of the young, successful male customer interested in technological products. According to the findings of a thorough customer, a survey carried out recently to identify the potential customer base and the needs of the average high end pre-paid cell phone and AT&T user, the typical high end pre-paid cell phone user appeared to be a man in his early 30’s holding a college graduation degree with average annual earnings of $75,600 which is 2