Abstract The print media industry is on a declining trend both in the number publications and revenues. This has happened due to technological changes, poor readership, deteriorating quality of journalism, and competing media. These factors have impacted the entire supply chain of the print media industry. Consequently, there have been job losses, migration to online platforms, and closure of some units. The industry pundits believe that the print media industry needs readjustments in order to serve changing needs of consumers and create experiences in contents rather than present them. Thus, the supply chain must identify areas of improvements and cost-cutting in order to sustain the industry. Introduction According to statistics of Newspaper Association of America, print media is declining at an alarming rate compared to previous years (Newspaper Association of America, 2011). The publishing market has gone down drastically for a while as the reduction of economic activity of newspapers confronts the global recession. The US print media had a 30% decline in income from online and off-line distribution and advertisement between 2007 and 2009. The decline of the print media is as a result of over reliance on advertising than most newspapers in the rest of the world. According to OECD, 2010, “total advertisement income of newspapers is 57%, as circulation totals to 43%” (OECD, 2010). This deduces that the average revenue of US print media generates 73% from advertisement. Circulation has declined, resulting to 23% drop in 2008 advertisements income. This poses challenges to newspaper supply chain as buyers are keen on the competition that is on the rise from alternative media such as the Internet. This reflects the dwindling profit in print media business. The drop in revenue and the deteriorating circulation compels the firms to reduce the number of staff and the editorial content. However, this creates more problems of circulation declines with increasing loss of advertisement revenue. An increase on Internet usage through Google for searching information has seen readers shift their reading habits. They decline to use print media as they pursue exceptional sources of information via varied sources rendering the newspaper and other print media unimportant. With the growing trend of digital format overtaking print, marketers and publishers should consider embracing more visual and multimedia resources to add to written materials. This will help capture the target audience with appropriate content. This will raise the consumer expectation as they access written information on affordable, faster, multimedia devices. In their messaging, marketers should aim for messages that are engaging, experiential, and comprehendible in an easy format. Observed Trends in Print Media Decline In the recent past, the print media industry has witnessed some significant changes that can transform its existence. According to Carr, Google had plans to digitalize print media and consequently reached a settlement with book authors and publishers (Carr, 2008). A number of print media companies have indicated that they will reduce or stop publication works. At the same time, most m