Communication The essence of all businesses are promotion of products, services or the organizations. The process by which this promotion is done is called business communication. Business communication also includes circulating information within the business as well as dealing with legal and other associated issues. Marketing , Branding , Customer relations , Consumer behavior , Advertising , Public relations , Corporate communication , Community engagement, Research & Measurement , Reputation management , Interpersonal communication , Employee engagement , Online communication, and Event management all come within the purview of business communication. Business communication is an allied field of professional and technical communication . (Taylor, 2005). Methods of Communication Business communication is done through various methods such as:   * FACE TO FACE meetings – a personal mode of communication which proves to be very effective when followed or accompanied by written communication.     TELEPHONED meetings – very much akin to face to face meetings, it allows speech over long distance.   * E-MAILS – provide an instantaneous mode of written communication with a personal touch, around the globe.     PRESENTATIONS – often involving audiovisual material, is a very popular method of communication in almost all modern organizations.     FORUM BOARDS – allows instant communication by displaying information in a centrally located display area.   * WEB-BASED communication – another mode of instant communication anytime, anywhere around the world. Aspects of Communication   * Attention. The primary aspect of communication is to attract a person’s attention and to hold it by eliminating “noise”, which indicates anything that distracts the person to whom we are communicating or intending to communicate.   * Apprehension . Apprehension primarily means “understanding” though in common usage the connotation conveys “fear”. The second major test of the communicator is to transform the “fear” in the mind of the person communicated to into “understanding”.   * Assimilation. Assimilation is nearly as important as apprehension. Often a person pays attention and understands what is being communicated but does not accept it or does so half-heartedly. As a result, the whole process of communication remains incomplete and ineffective. Thus, it becomes imperative for the communicator to convince the person communicated to, for communication to be successful. (Doerfel, Summer 2002).   * Action. The last aspect in the process of communication, action, indicates the translation of abstract theoretical knowledge or information into the world of reality or practice. Therefore, unless the content of whatever has been communicated is not transformed into action no business will be viable or successful. One of the major obstacles that come in the path of productivity in any business is “ineffective communication” and it is entirely avoidable. With proper and adequate will every situation can be given a positive turn. Thus, all business managements must constantly face up to the challenges of effective communication and keep on forming strategies to encourage all the personnel to hone their communicative skills. The manager and higher executives play a vital role in setti