Summary Starbucks Corporation is a leading multinational coffee company that runs a chain of roastery reserves and coffee houses in the U.S. and across the world. The business was founded in 1971 in Seattle, Washington, United States, where the organization has its headquarters. The first Starbucks was opened in Seattle, Washington on March 30, 1971by three founders namely, Jerry Baldwin, Zev Siegl and Gordon Bowker. The company presented to be a different kind from the beginning since it brought a feeling of connection and the rich tradition. Today, Starbucks is the world’s largest coffee company, with over 30,000 stores spread across 80 markets globally (“Starbucks company profile,” 2021). The company is successful because it is able to provide an experience that changed the way the world thought about coffee shops. Mission Statement Analysis A mission statement articulates an organization’s primary purpose, which is an expression of why a company exists, and as such, every business needs to have one. It is one of the world’s ethical companies since its mission statement is in action. Starbucks’ company mission is “to inspire and nurture the human spirit–one person, one cup, and one neighborhood at a time” (“Starbucks company profile,” 2021). From the statement, the company focused on creating an environment where all feel welcome and enjoy a sense of warmth and belonging. Additionally, the company is daring enough and challenging the status quo by embracing innovative ways to grow itself. The mission statement expresses the company’s desire to be present while connecting with important business values, including dignity, respect, and transparency. Further, from the statement, the company shows the desire to deliver its best in all its service areas while holding itself accountable for the outcomes. SWOT Analysis Strength, weaknesses, opportunities, and threats (SWOT) analysis is a simple yet useful framework that is often applied in the evaluation of the status of companies. Starbucks has a long-standing history as a reputable brand with service spanning over fifty years. The fact that the company is a well-known international brand is a strength since it benefits from customer loyalty built over the five decades that the company has existed. Further, the company is renowned for its high-quality products, which has earned the multinational a profit margin of 18.28 percent (Hamed & Nobanee, 2020). Starbucks remains a leading coffee company with many years in the coffee business sector, which has greatly influenced customer loyalty and remains a critical strength contributing to its continued success. One of the weaknesses of Starbucks lies in its internal business strategy; that is, the company only deals in premium products. Only a section of people can afford to pay the premium rates that the business charges for its goods and services. The lack of diversity of target clients means that customers who may wish to consume the company’s products may be locked out. Further, even though Starbucks is multinational, up to 70 percent of its revenue comes from its operation in the United States (Hamed & Nobanee, 2020). The corporation is yet to establish more new stores in Africa beyond the handful that exist on the continent. The corporation has excellent opportunities that, if well-harnessed, can further promote it a