Summary Under the influence of the pandemic, most buyers change their consumer behaviors. Aspects such as the level of expenses, the way of purchasing, and the preference for certain groups of goods are subject to revision. In this regard, marketers must be flexible and adapt to new trends. Particular attention should be paid to creating the consumer value of the product, understanding the unique needs of customers, and developing new ways to communicate the value of a product or service. The growth in the transition to online shopping accelerated at times. Millions of conservative shoppers changed their buying habits due to the COVID-19 pandemic and demands for social distancing or isolation, working from home, and fears of endangering their health. Most marketers can benefit from this situation as the web is an excellent tool for attracting new loyal customers. New Consumer Behaviors and Marketing Strategies COVID-19 pandemic is changing consumer behavior, attitudes, and preferences in many different ways. First of all, the lockdown affects the income of households around the world. In the UAE, consumer perception trends differ from global trends; according to a survey conducted in June 2020, 61% demonstrate confidence in the country’s economic recovery after the end of the pandemic (“Survey: UAE consumer sentiment,” 2020). By comparison, there is a growing concern about earnings in the US, according to a survey conducted in March 2020. The instability of the financial situation is the cause of mental health problems, with 35% feeling anxious and depressed, 24% feeling anxious, and 5% feeling depressed because of the COVID-19 pandemic (“COVID-19 Crisis,” 2020). 59% of survey participants believed they had savings to pay their bills for three months if they lose their employment, and hourly employees indicated one month (“COVID-19 Crisis: McKinsey consumer,” 2020). 15-18% saw their incomes decrease significantly, and 2-9% lost their jobs (“COVID-19 Crisis,” 2020). These data suggest that shopping preferences are focused on buying essentials like groceries and clothes and paying bills. However, fears and declining purchasing power are not observed for all segments of consumers. Despite severe problems for about a third of the US population, 52-64% of incomes stayed the same or increased (“COVID-19 Crisis: McKinsey consumer,” 2020). For this group of buyers, it makes sense to talk about changes in purchasing behavior regarding the way they buy goods. For example, in Latin America, 13 million people made their first e-commerce transaction in times of pandemic (Arora et al., 2020). Increasing numbers of people were choosing reduced-contact ways of buying products and accessing services. Online sales grew 7-8% percent in the UK and Italy, and this tendency is likely to remain (Arora et al., 2020). Therefore, the marketers need to conduct crisis management of their businesses and revise them considering online sales opportunities. Online purchases are made with the expectation of more personalized offers and under the influence of a new state of mind, as customers have more time for thoughtful purchases. Changes in buying behavior open up opportunities for e-services, including banking, media, and entertainment. Platforms that sell services like buying a house have a good potential for uniting efforts throughout the industry (Arora et al., 2020). Online entertainment is another pandemic-related trend that can stay unchanged in the future since groceries, household supplies, and entertainment at home were the only types of products and services that saw an increase in sales