Product Marketing Beverly Wilshire Hotel focuses not only on providing exceptional hotel services but also on a vast variety of facilities including spa and dining to underline its fashionable and historical nature (“Beverly Wilshire: Welcome” par. 1). Glamorous, unique, and high-quality services have to be regarded as the essential elements of the product marketing to depict the critical philosophy of Beverly Wilshire Hotel. The hotel is aimed to sell a part of the history, elegance, and exceptional experience in its facilities while respecting its visitors individually and ensuring the efficient flow of the processes. Meanwhile, each service has to be discovered separately by portraying the unique features of each exceptional component. Firstly, the accommodation is the core service of the hotel, as it tends to offer a unique experience for each person by providing rooms for young, families, and single guests (“Beverly Wilshire: Accommodations” par. 1). In this case, the promotion aimed at delivering individual approach, glamorous design with the historical notes, and high quality of the facilities. To underline these matters, additional services such as pool, fitness, and business services are offered to ensure the applicability to each target group. In turn, the hotel tends to provide different tours aiming at various social groups, as people have a tendency to have different preferences about the traveling and sightseeing. The tour programs have a high reflection of the glamor on the hotel while aiming at the delivery of the services for each visitor separately (“Beverly Wilshire: Experiences” par. 1). In turn, dining is represented by restaurants, lounges, and an opportunity for private dining (“Beverly Wilshire: Dining” par. 1). The hotel aims at offering its values though through and sophisticated menu while combining elegance, modernity, and history in its dishes. Furthermore, a spa is also regarded as a discrete service since it is a separate existing facility and has its own exceptional features (“Beverly Wilshire: Welcome” par. 1). The presence of this facility underlines the concept of relaxation while adding glamorous notes to the life, and it has to be promoted by emphasizing its features. Lastly, the hotel has a tendency to organize weddings and honeymoons while aiming to the value proposition with elegant and historical halls, catering, and unique menu with a combination of delicious and exceptional flavors (“Beverly Wilshire: Weddings” par. 1). In the end, all services mentioned above tend to form a unique marketing proposal and share similar values in the customer’s support by emphasizing the individual approach, glamor, and history of the hotel. The hotel aims to cherish high quality while depicting the personal preferences of the customers to provide a memorable experience in Beverly Hills. Meanwhile, it has a tendency to offer elegance and sophisticated features while dividing customers by their needs and desires. Price Price is the most critical element, which assures company’s competitiveness on the market while offering the best opportunity for an appropriate price. Meanwhile, the pricing strategy has to comply with the value proposition while emphasizing the significance of the value with a combination of skill