Introduction Internet research or web based surveys can be described as a set of ways through which data and information is collected using electronic tools (Bethlehem, 2009, p. 78). It can also be de described as basic research only that it is reinvented and re-imagined in the wake of new technologies especially the World Wide Web. The advent of the technologies that enable rapid sharing and travel of information online has enabled online surveys to develop rapidly. The internet, though yet to be adopted as a preferred mode of doing research for both academia and business, its deployment is meant to improve data research through modification or elimination of the problems associated with traditional ways of doing research. There are many advantages associated with online research but the major one is efficiency in terms of time and costs. Types of online surveys There are many types of online survey. These methods exclusively use technology and especially the internet. The participants and the researchers rarely meet and questions are answered over the net. These methods used can broadly be categorized as convenience surveys and probability surveys. Convenience surveys This is a non-probability surveying technique. Most researchers may find probability research cumbersome and expensive hence they opt for the convenience surveys. These surveys involve people who are readily available to the researcher. Most of them fit the researcher’s preference of characteristics and may come from a number of sources. Most of the participants of convenience surveys are self-selected. More often than not, they participate for interactivity and entertainment. They also may include volunteer panels that freely give their opinion on the topic of research. Probability surveys Unlike convenience surveys that are entertainment focused, probability surveys are intercept oriented (Bethlehem, 2009, p. 80). Marketing and public opinion research heavily depend on this method in their polling and research. They use list-based samples where people are called randomly from predetermined lists of participants with the required characteristics. They are well-constructed surveys that take to account most of the requirements that credible research entails. Traditional research using this method normally produces very accurate results. Similarly, internet research that uses probability surveys achieves very precise results. These surveys are conducted over the internet and they involve samples of the exact population of interest. These samples are very exact and represent the characteristics of the larger population. Also unlike in convenience surveys where volunteer panels are used, probability surveys use pre-recruited panels composed people who only meet the criteria that the research requires. How to measure a survey quality Any survey results must meet the quality standards that are set for that particular industry or profession. Before the quality of online surveys is discussed, it is important to understand the characteristics and/or issues that surround web based research (Sue & Ritter, 2007, p. 70). Coverage Most of the respondents in online-based surveys tend to be younger people with a high income. The above