Government policy According to the reports released by WWF-HK, the government has not done enough to ensure that endangered species are protected. The engagement of intermediaries in trading some of the body parts is because of the huge profit margins. The organization therefore feels that the law should be amended to provide harsh penalties for the culprits. The law enforcers on their part should be keen in implementing the policies by not providing any loopholes that might facilitate further threat to the species. The organization further thinks that the government should go a notch high to forming an independent oversight task force to be in charge of environmental conservation (Dee Martin Lowther 5). The report further states that the courts should provide severe sentences to the culprits. Hong Kong acts as a hub for illegal trade such as trade in rhino horns that passes through Hong Kong on their way to other parts of the world. This is attributed to the authorities’ reluctance in forming formidable policies and applying them appropriately. Criminals receive lesser penalties as compared to penalties resulting from other incidences such as drug trafficking. On the other part, the public image towards the organization is not cordial; the public feels the organization is ineffective while others feel it exists to interfere with their ways of living by acting as a stamping block to illegal trade. The political class is not keen to support the organization due to conflicting interests. The political class feels that it is their mandate to conserve the environment but in the real sense, they do not have the expertise to do so. Some of them do not support the bills that are crucial in providing the charter for environmental conservation. This kind of mentality from both the political class and the society has made it difficult for worldwide fund to bring its policies into operation (Mahony 61). Community Relation The organization is doing all that it can to incorporate other institutions both in public and private sectors in its mission. It does this by joining hands with government and private companies in distribution of aid to schools and other community organizations such as children homes and disabled centers. By doing this, it sells its agenda to the public; the public is familiarized about the functions and responsibilities of the organization. The organization is also doing a lot in setting up the curriculum in schools, students can study courses related to the environment. It is offering scholarships to individuals willing to pursue environmental courses in institutions of high learning (Ho 106). Through the organization’s efforts, the public has been influenced positively hence realizing the importance of environmental conservation. People have started taking responsibilities as far as conservation of the environment is concerned. Many community-based organizations (CBOs) have formed with the aim of conserving the environment (Associated Press 21). The CBOs support the WWF HK politically and socially. They lobby for the community to accept that without conservation of environment, the whole community will not be able to sustain itself in future. The community-based organizations therefore serve to provide mass awareness, is an important aspect of any program. Without understanding the program, it becomes difficult for both the implementers and the beneficiaries of the policy to cope with it (Highley 55). Market/