Internal Public Relations Piece Dolphin Club is a new firm that plans to offer swimming services to clients in the United Arab Emirates. The new company is getting into an industry that already has a number of players, a sign that there will be competition for the existing customers. To manage this rivalry, the management will need to develop effective strategies that will enhance its competitiveness in the market. The following internal public relation issues will be observed. The strategy The management will come up with clearly defined and easily understood strategies for the staff. The strategy must go beyond the mission and vision statement to include corporate structure, change management, ethics, and sustainability plans (Aras and Crowther 56). The corporate structure Defining organizational structure helps the internal stakeholders to understand the management system and the chain of command. Below is the organizational chart that is appropriate for Dolphin Club. Figure 1: Dolphin Corporate Structure (Organizational Chart) Change Management According to Saloner, Shepard, and Podolny, change is one of the organizational factors that cannot be avoided in the current society (71). Inasmuch as the stakeholders may be tempted to react negatively to change because of the fear of the unknown, it is necessary to make them appreciate that change is very important and must be embraced at all times. The management of Dolphin Club will have to develop change management tools for all the stakeholders. Ethics The strategy of this new firm will embrace ethical behavior. For instance, all employees, irrespective of their managerial positions, will be valued as integral part of the firm. There will be systems that will enable everyone to speak out and be heard by the relevant authorities. Short-Term versus Long-Term Sustainability Plans The implementation of long term plans will be planned in a sustainable manner. The best way of doing this is to break the long-term plans into short-term tasks to be accomplished within a period of one month. The management will then monitor how well these short-term plans are accomplished and strategies that may be needed to address areas of weakness. Different internal governance mechanisms Transformational leadership principles will be introduced within this firm as a governance mechanism to inspire employees. It will be necessary to ensure that employees can work effectively without strict supervision. They should always strive to challenge their own record achievements in their respective departments. A section for both staff and executives In this new firm, the staff and executives will have a forum where they can interact and share ideas that can help in propelling the firm to greater heights. Such forums will be organized frequently to promote constant interaction between top managers and junior employees. The management will also embrace open communication system where junior employees can share their thoughts with top managers without having to pass their messages to their immediate supervisors. The corporate values In the firm’s mission statement, there will be values clearly defined. These values will include commitment to customers, transparency, accountability, open communication system, and social responsibility. Corporate image, trademark and slogan Dolph