Executive Summary The Quaker Oats Company has a long history. It is famous among customers for the number of its brand and in the business environment, for the unique internal communication strategies. This report is focused on the company’s internal and external strategies that contribute to the development of the company’s brand and improve free flow of the information and its exchange among employees and customers. The report explores the “dialogue communication strategies” used by the company to ensure external and internal communication. The company uses the e-mail system to inform its employees and receive their ideas and feedback. The company’s internal communication is tightly connected with the external communication that is aimed at supporting the brand’s reputation and leading positions in the market. We suggest that the company pay more attention to its external communications with public which will contribute to the development of the company’s numerous brands. Introduction Communication is considered to be one of the most important parts of every business. There are two types of business communication: internal and external. Internal communication is focused on the employees and managers of the company. External communication ensures the presentation of the company’s information to customers, stakeholders and suppliers. Proper communication strategies are important for the development of business and ensure the achieving of the company’s objective. The Quaker Oats Company is one of the most successful food conglomerates in America. It sells its products on five continents. This company was one of the first to introduce new technologies into their communication practices. It provided the opportunity to create favorable working environment, ensure the employees’ commitment and build an outstanding corporate image of the company to distinguish it from other companies in the global market. Main message New network technologies present a successful means to build flexible and efficient business communication. The Quaker Oats Company makes use of network technologies to ensure well-defined internal and external communication among employees and customers. Main material Internal communication As Nido Qubein, Author and Chairman of McNeill Lehman, said: “The organization that can’t communicate can’t change, and the corporation that can’t change is dead.” Indeed, communication is important to maintain stability within the company and ensure well-organized work of employees. Internal communication at The Quaker Oats Company is an exemplifying one. The main approach is that employees are internal consumers of information and the delivery medium and the content must be equally compelling (Dollins n. p.). Thus, the company pays a great attention to the delivery of the information to the workers. The main means is e-mail (Oatmail). E-mail and intranet are the main tools to provide internal communication. They are successfully used to provide the material communication strategy. The material communication strategy is aimed at delivery of communications that are crucial for the moment. It is used to implement the company’s goals and enhance performance of the operation manage