Abstract Saudi Arabia is a region characterized by pronounced economic developments. Due to the increasing economic developments, a considerable number of residents own vehicles and pose as potential consumers of car wash services. Therefore, we are planning to start a car wash with the main target population of the business being the residents of Riyadh and expect that our market share expands to other parts of Saudi Arabia. Currently, conventional car wash businesses in Saudi Arabia conduct their activities in a basic form. In the basic form, the companies rent a small place in gas stations and hire cheap labor with basic materials to clean the cars. The basic process leads to wastage of water, time, and is not effective in cleaning the vehicles. The basic form of washing vehicles using manual and cheap labor damages vehicles and the individuals hired are prone to accidents. By taking advantage of this opportunity, a great investment will be available because the services offered will be of high-quality technology, adds more value, and saves more time. Introduction The Saudi Arabian market has one of the largest landscapes in the region, with a population of approximately 29 million people and one of the highest growth rates in terms of increasing population. The GDP of the Saudi Arabian Kingdom is $31,275 per capita, which displays one of the best economies in the world. As a result, the number of automobiles on the Saudi Arabian market is approximately 9 million, a factor that facilitates the successful creation and development of car wash business in the region. Recent studies show that there are about 7.4 people who live in Riyadh, which is the capital of Saudi Arabia, with 4% annual growth (Cordesman, 2003). Riyadh has 1.6 million cars, and thus, the development of a car wash is one of the successful ventures in the region. Therefore, the report analyses the feasibility of a car wash business in Saudi Arabia. Environment Analysis Legal and Economical Some of the legal procedures laid by the state that facilitate growth of car wash business include stricter rules that restrict individuals from cleaning vehicles everywhere. The government and the municipalities are setting strict rules and regulations where no one can clean his car even in front of his house because of the wastage. The new regulation will promote the mobile car wash in the market. Additionally, any water wastage that gets into the street from conventional car wash shops will be against the new regulation. According to Eccleston and March (2011), the government of Saudi Arabia champions for water conservation, and hence, facilitates growth of companies that advocate for wise use of water. As a result, the regulation will increase the number of consumers, who clean their vehicles in car wash companies. The economy is stable and the expected GDP growth will be about 4.9% by 2015. Stable economy of the country is very crucial to success of car wash companies since it leads to high disposable income that enable people afford to wash their cars in wash shops. Social, Technology, and Environmental Factors Social aspects of the marketing environment comprise of issues like interest, purchasing power, buying behaviours, and pressure from peers and