Сase Summary This case report entails an analysis of the innovative strategies in Google’s business model, and the company’s innovations in maintaining its position in the search market and changing its business model. Additionally, the report looks at the challenges facing Google in terms of executing the innovations, and recommends various priorities for the company to maintain its lead in the market. Google started off in 1996 through a research project conducted by Larry Page and Sergey Brin. Currently, the company runs its business from California, which is the headquarters, and other regional offices located in Australia, China, France, Germany, India, Ireland, Japan, and the UK. In addition, the company has a total of 20,000 employees working to ensure that the global information is readily organized, accessible, and useful. As a result, Google aims at providing its clientele with a high-class user experience. Google has several internal functions, which are accomplished through various departments such as Engineering, Sales, Legal, Products, Finance, Business Operations, and People Operations. Each department is headed by a group executives reporting to the Operating Committee, which also reports to a 9-member Board of Directors. Additionally, Google appears in the NASDAQ list, and since its IPO was launched in 2004, the company has experienced a significant financial growth, which currently stands at $583.55. Google offers different products such as Web Search, Web Directory, Ad Words, Audio Ads, Gmail Notifies, Hello Pack, Blogger Web, Blogger Mobile, iGoogle, and many more. Conversely, Google’s services include providing a leading and efficient search engine, advertising technologies, messaging applications, social networking tools, and various online productivity software. Furthermore, Google has several key competencies relative to its efficiency in innovation, strategic management, human resource execution, and financial management. Moreover, Google’s culture entails focusing on small company and creating a unique environment for all employees. Google’s SWOT analysis shows that the company has a clear market vision and efficient strategies. For instance, Google’s “SO” strategies entail consolidating its position in the search market, market development, customer development, and market penetration. Moreover, Google’s “ST” strategies involve horizontal integration and product development. Conversely, Google focuses on solving user problems and promoting efficiency in service delivery through the “WO” strategies. Furthermore, Google aims at converting external threats into innovative opportunities through the “WT” strategies. However, Google has not adequately ventured into other sectors besides its search engine business. Thus, relative to Porter’s Five Forces Model, Google’s current supplier power is low while its buyer or Customer power is high. On the other hand, the threat of new entrants relative to Google’s case is relatively low. Furthermore, Google is facing a relatively low threat of substitute products. Lastly, Google’s current competitors are in the medium to high range. Therefore, there is the need for Google to contin