Executive Summary Estee Lauder is one of the leading firms in the global beauty and skin care products industry. It was founded in 1946 as a private company in New York. However, it was later listed at the New York Stock Exchange. The company has achieved high growth in revenue and profits in the last ten years. Consequently, it intends to join the Nigerian market in order to achieve its expansion objectives. The opportunity in Nigeria is that the existing beauty and skin care products do not meet the specific needs of the market. Concisely, the products are standardized: thus, they cannot help the consumers to protect their skin from harmful weather effects. Estee can solve this problem since it focuses on producing tailor-made products that satisfy the needs of each market. Nigeria is also an important market due to its large size. The company intends to join Nigeria by acquiring shares in a local firm. Concisely, it will acquire at least 75% of the firm, while local investors will hold the remaining shares. The firm needs $80 million to finance its expansion plan. It intends to raise the capital by issuing a corporate bond and borrowing from local banks. The risks that are likely to affect the company negatively include high cost of capital (interest) and lack of brand awareness. In the long-term, the firm intends to list some of its shares in Nigeria in order to obtain additional funds for expansion. The Proposed Business Estee Lauder is concerned with the production and distribution of cosmetics and skin care products. It intends to introduce its range of products in the Nigerian market in order to achieve its growth objectives. The products include perfumes, body lotions, and shower gels among others. The Problem Nigeria is characterized by extreme weather patterns that have negative effects on the skins of most of its citizens. There are seasonal temperature changes, which range from 12 degrees Celsius to 38 degrees Celsius. Thus, the citizens require special skin care products to help them to adjust to weather changes. However, most manufacturers are selling standardized products, which are not tailor-made for the Nigerian market. Besides, most of the products do not meet customers’ needs because they were developed in western countries. Estee Lauder can solve this problem because its corporate strategy is creativity-driven and consumer-inspired. Concisely, it focuses on creativity and innovation in order to produce successful products that meet the specific needs of customers in each market (Estee Lauder). The solution The solution involves manufacturing products that will enable Nigerians to protect their skins from the harmful effects of weather. In this regard, research and development will be done in the country in order to develop the right product. Consumers’ tastes and preferences such as packaging, prices, and color will be taken into account. Thus, the citizens (market) will want to buy the products because they are tailor-made for their needs. The brands that will be introduced in Nigeria include Lab Series, M-A-C, La Mer and Darphin. These brands protect the skin from the harmful effects of high temperatures (Estee Lauder). The perfumes also remove the bad body odor that results from sweating. The intellectual