ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction Advertising is a medium of communication, usually one way in nature in which a message is passed from a sponsor to an intended target. Advertising varies from sales promotions, public relations, underwriting, publicity, sponsorships etc. There are also different mediums used to advertise messages and they include; television, billboards, internet, magazines, radio, newspapers etc. The overall advertisement costs for companies have been huge in the past especially before the internet generation and other modern marketing techniques. Even today, apart from internet advertisements, which are usually cheaper, television and other forms of advertisements are still being utilized. In order to achieve the right customer attention, the companies would like to do preliminary research on how the designed advert will actual impact on the preference of the audience and it will have any negative implication on the public. Bad publicity will be very dangerous for a company and is usually irreversible. This paper will therefore discuss on the Motorola’s “Hellomoto” campaign aimed at promoting mobile phone handsets from the company. It will examine the roles of media research, testing the effectiveness of a particular advert and target audience considerations. It will also discuss research objectives for Motorola and the methodology used with regard to the Hellomoto campaign by Motorola. Current advertisement- Hellomoto Motorola inc. is an American multinational company dealing with the following products and services; embedded systems, microprocessors, mobile phones, two-way radios and networking Systems. Recently, it has produced a wide range of mobile phone handset that come with a complete entertainment provisional service that has improved its market share. In order to market these types of products, the company has embarked on an advertisement campaign “Hellomoto”. This advertisement has been placed across all medium of advertisements including the internet, billboards, radio and T.V in most countries in Europe, Asia, Africa and America. According to one of its managers in Japan, the advertisement has been researched and tested well in order to achieve its intended objective. “This advertisement will promote the use of mobile phones and showcase how mobile technologies can bring major social and economic benefits to people who have never before had access to information and communication technologies” Chong Eric, Asian regional manager said on the Motorola website. Motorola has also realized that there are serious accidents that occur while motorists are driving their cars. The Hellmoto phones come with speakers which enable the person driving to easily communicate. Whenever, the phone rings it automatically alerts the driver who is legally suppose to place the car aside and talk. This campaign therefore advocates for safe driving Research objectiv
The music media industry is one of the most dynamic areas of the entertainment sector. In the US alone, it amounts to 6% of the 703 billion dollar market, and its global parameters exceed 100 billion dollars in total (Cummings 2017). At the same time, music and media have been riding the wave of innovation, as new technologies enabled the creation, filtering, streaming, selling, and sharing of musical products utilizing the Internet has become increasingly popular. At the same time, the musical community had been ravaged by various controversies regarding fair use of the artistic license and copyright claims for the artists Remneland & Knights 2016). The internal and external environment shaped the application of innovation in the industry just like innovation shaped it. The fight against piracy led to the rise of services such as Spotify and Tencent QQ to provide a better and easier service while protecting the rights of content creators. However, the emergence of these services led to the emergence of different copyright-related problems with the division of royalties between key stakeholders. Internal and External Situation in the Music and Media Industry At the beginning of the 21st century, the majority of income for musicians and content creators came from life concerting. However, to achieve the notoriety needed to host stadiums of fans and viewers, music groups had to win the hearts and minds of the audience by producing record albums (Cummings 2017). Recorded music was relatively regulated, as only large studios could produce high-quality copies of music albums in large numbers and for an affordable price. Therefore, piracy was relatively non-existent, as it required specific equipment to produce. At the same time, the audience for individual artists was relatively small when compared to the modern market. Small groups and content creators had to compete with one another to get access to the local radio stations and recording facilities in the hopes of going through with their hopes and aspirations. However, the face of the market changed with the emergence of computers, smartphones, and the Internet. These factors have transformed the external environment in the industry by greatly expanding the potential market share available to content creators. At the same time, it reduced their dependency on large media and production companies to reach out to these markets (Cummings 2017). The availability of voice synthesizing and rendering software enabled people with very little recording skills to produce musical products. The availability of digital products and Internet-based commerce allowed for non-material trading between the content creator and the customer, forgoing the need for a physical copy (Borja & Dieringer 2016). Although recording and producing studios retained some of their position, they no longer had to monopoly to determine the success or failure of a particular music band. However, this revolution that came because of technology affected the external and internal environments of the music
There are many famous artists that use their popularity as a platform to promote social change and inspire people to think about issues affecting contemporary society. “What I’ve Done” by Linkin Park is a powerful music video that raises many important issues that were caused by people and their activities. In the video, the members of the band are seen playing the song in the desert, and their performance is interrupted by footage depicting poverty, war, environmental damage, inequality, and many other problems that threaten our life on earth. By viewing the video through the prism of sociological imagination, it is possible to connect it to a broader context and explain its intended meaning and implications. One of the most prominent issues shown in the video is environmental damage that has been caused by people over the past century. The video shows footage of oil pollution, plastic in the ocean, melting of the glaciers, and poaching (“What I’ve Done”). These problems are familiar to most people in modern society. There are numerous reports by scientists and journalists confirming the negative effect of human activity on the life on Earth. By contrasting footage of healthy animals in the wild with images of birds covered in oil, poachers collecting elephants’ ivory tusks from dead animals, and plastic filling up ocean waters, the video creates a powerful impression. It makes people think about the damage they cause to nature and shows that action is needed to stop the situation from getting worse. Another significant issue shown in the video is inequality, particularly with regard to socioeconomic status and health. The music video depicts images of people living in extreme poverty and contrasts them with footage of people in a big city (“What I’ve Done”). This shows the extent of inequality that exists in the world and prompts viewers to feel sorry for those who are less fortunate. Similarly, videos of severely malnourished people are opposed by images of those who overeat and are obese, as well as those with eating disorders (“What I’ve Done”). This approach to depicting health shows that people in both developed and developing nations suffer from poor health, despite significant variations in income and resources available to them. It also highlights the uneven distribution of resources across the world: while people in Europe and America throw away food or eat enormous amounts of it, people in some African countries suffer from hunger and malnutrition. By bringing to light inequality and placing it among other critical issues in the video, Linkin Park shows its effects on the global community and consequences for people on both sides of the socioeconomic spectrum. Violence is also a prominent topic of the video, and Linkin Park explores many different instances o
Introduction Cards are easy to use, but the more numerous they get, the greater mess they create. The need to keep in mind all pin codes, carry the cards everywhere, and be careful not to lose them quickly becomes a major pain (Yang and Zhang 115). However, the solution is already on its way; welcome the Bracelet, an innovation that will save people multiple troubles! A card bracelet, which is worn as a wristband, keeps the data from multiple credit cards and works along with an online app to qucikyl access one’s credit card accounts and make online transactions within moments. Due to multiple benefits, which include the opportunity to manage information more effectively, chances to reduce damage to the environment, and the chance to improve time management, a card bracelet is bound to become a hit among the vast majority of the population. Main body Those of you who have felt guilty for your plastic cards will no longer have the part in environmental issues. The opportunity to reduce the harmful impact that the current use of plastic cards has on the environment is what makes the Bracelet so special as a payment tool. Reports indicate that the adverse effects of plastic consumption have had a tremendous impact on a wide array of ecosystems, causing massive damage to the environment (Bletter et al. 585). Therefore, approaches toward bringing down the production and use of plastic cards have to be taken in order to manage the concern at hand. As a result, the harmful impact of plastic production and consumption will be curbed at least to some extent. Furthermore, with a greater number of people using the Bracelet and the application that comes with it, the extent of the positive impact on the environment and the global ecosystem will rise exponentially. Being tiny, shock resistant, waterproof, and highly durable, the product will become an instant hit with cardholders. The information management issue is another essential advantage of the product. Having multiple cards is a recipe for accidents, including losing a card, forgetting the PIN to it, or getting involved in similar confusion. The Bracelet, in turn, provides the opportunity to carry all crucial information linked to the cards, including their PIN codes, balance, purchases, and the associated data, providing critical information immediately. The Bracelet will contain not only financial data but also critical medical information, which may be needed at some point. Finally, the to
Introduction Roger Mills, a student at Western University wants to start an advertising business with the local small business owners in London, Ontario as his potential customers, to advertise with his new company. Mills firm is unique in that he will be advertising almost exclusively to university students, initially, those at Western. His idea is to make use of the back cover of laptops, which are ubiquitous at Western, and which are very often on public display: in the classroom, cafeteria, library, class and in the halls. Marketing challenge for Kiai Marketing Group Mills is a new entrant in the advertising sector in London, Ontario. He has to compete with better established advertisers such as the local newspapers such as the London Free Press, the largest newspaper in circulation, and the Windsor Star. Another challenge for Mills will be convincing his targeted market that his unique advertising approach will work. While with the traditional advertising methods such as the newspaper pullouts, there are measured parameters of how many people might actually get to see the ad, Mills has to contend with the undetermined effectiveness of his advertising method, and building his brand identity from the ground up. Performance matrix: how to get customers London, Ontario is one of the largest cities in Canada with a population of slightly over 400, 000 (Janssen 2010, 3). Other than hosting some large companies such as Kellog, Lever Industrial and the Ford Motor Company, the enormous support that has been given to small businesses has seen the increase in the number of SMEs in the region. These small business owners are Mills targeted clientele. Because of their smaller budgets as compared to larger corporations, these smaller businesses have less to spend on advertising, one that would make the option provided by Mills more favorable in their stead. Kiai’s marketing mix Roger Mills has to advertise his advertising firm, and he has to choose a marketing mix that would be affordable yet effective in advertising the new service he has to offer. The major channels of advertising are the local newspapers like the LEP. The first consideration to determine how Roger Mills will do his advertising is this budget. Mills is working on a fixed capital-his savings- and there is no indication that he is going to seek outside financing before launching the product. The second consideration is his targeted market segment-the small-sized businesses in London- and what mode of advertisement will reach them most effectively. The best option then would be for Roger to carry out an intense advertising campaign to market his product in the four months before the launch through mainstream newspapers. This is because there is a higher propensity that small business owners will
Introduction Passive leg raising (PLR) is a solution to the problem of inappropriate fluid administration in intensive care units. This intervention is a part of effective fluid therapy to prevent fluid overload in hypotensive patients. The purpose of this paper is to discuss an evaluation plan with a focus on specific methods that will be used to assess the outcomes of the intervention. Rationale To collect the data related to the project outcomes, it is necessary to examine protocols and questionnaires that are filled in by nurses during their work with hypotensive patients and the use of PLR. The information regarding patients’ hemodynamic indices should be stored in two forms: soft and hard copies. Digital data will be used for statistical analysis to calculate differences in outcomes for hypotensive patients from test and control groups that can be associated with PLR. Unit managers will use these data to decide on applying PLR as a regular procedure. The proposed methods are effective to demonstrate any changes in patient outcomes that can be associated with applying PLR. This approach to collecting data is actively used while testing PLR in healthcare facilities (Cherpanath et al., 2016). Evaluating Results The selected outcome measures are appropriate to evaluate results regarding the set project objectives. Thus, the measures will demonstrate whether PLR will allow for predicting fluid responsiveness in hypotensive patients improving their blood pressure. Furthermore, it will be possible to determine a statistically significant difference for hypotensive patients treated with and without the intervention. The objectives regarding measuring the associated stroke volume index and providing recommendations for applying PLR will be addressed. Measurement of Outcomes To compare the outcomes for test and control groups, it will be important to apply such statistical tests as a chi-square test and a t-test. It will be possible to assess and prove a difference between outcomes for hypotensive patients with or without applying PLR. These approaches and tests are highly reliable and valid because of being used in many similar studies (Monnet et al., 2016; Monnet, Marik, & Teboul, 2016). This approach is evidence-based, and it is characterized by a high level of applicability because protocols used for collecting and measuring data, as well as statistical analysis tools, are described in the literature, and they are easy to use. Strategies to Change the Project Despite the evidence provided in sources, it is possible to expect that there will be no statistically different outcomes for patients from control and test groups. Therefore, it will be possible to change or improve the project. In this case, it is important to expand the sample for the study, focus on more measurements
As we live in an information age, data has become one of the most valuable assets. It is produced and consumed at levels beyond comprehension on a daily basis. Moreover, almost every person who has internet access may make a contribution to the global database. However, such data is too big and diverse to be appropriately controlled and moderated. Therefore, there is a significant amount of information that is incorrect or even completely false. It may also be challenging to identify experts who provide credible information. To some extent, if a person is not able to experimentally verify the information and receive consistent results, the only two options are to believe blindly or not believe them. The extreme example of such mistrust may be represented by conspiracy theories. Hence, it may be vitally important to design criteria that can be used to identify credible experts. First, it may be rational to assess information that was provided by a particular expert previously. Ideally, such information should be easy to verify or test experimentally. Second, it is essential to pay attention to the provided justification or supporting information. In the case of science, rational explanations and the use of reliable statistical data may indicate credibility. The credibility of the expert in a scientific field is also closely linked with the quality of education. By contrast, in farming or in sports, experience may be more important than theoretical knowledge. Another essential criterion for credibility is related to the personal achievements of the expert. It is particularly relevant for experts in the field of business. For instance, a successful business person with extensive practical knowledge and high achievements in the area may be more reliable than any other source.
All around the world, adolescents need to be prepared to take up the roles and responsibilities of adulthood. Today’s complex, increasingly technical and diverse cultures make the development of adolescents even more difficult. To ensure that the youth access the right guidance, communities must come up with programs that help them acquire social and emotional skills, education and training, and supportive relationships that will see them through adolescence and later in adulthood. In the state of California, community service activities, after-school programs alongside several other community-based activities have played a significant role in the lives of the youth. The significant challenge lies in the development of programs that meet the developmental needs of the youth. In addition, the programs must aim towards building happy, healthy and productive adults. Various youth development programs in California include California Homeless Youth Project, California Department of Alcohol and Drug Programs, Transforming Career and Technical Education (CTE) program (Messner, 2009). The California Homeless youth project aims at eliminating sexual harassments among the youth, especially the homeless. In the recent past, the state of California developed ways of assisting individual who undergo sexual exploitation. The program achieves this goal by enhancing the funding towards mental health as well as reframing the definition and criminalisation of sexual exploitation. The program has enabled the development of a comprehensive, easily replicated, and multidisciplinary model to address the needs and treatment of commercially sexually exploited minors. The model provides a protocol for assessing and identifying minors who may be targets of commercial sexual exploitation. It also addresses the needs of those youth as well as training to the victim and the law enforcement officers. The California Alcohol and Drug Programs aim at preventing and treating patients of drug addiction. In this line, the program provides the necessary leadership and ensures implementation of policies for enhanced planning, development and evaluation of systems of prevention, treatment and recovery services on alcohol and other drugs abuse. This program assists the youth as well as adults. A third program in California involves improving the quality of education in the state. The Transforming Career and Technical Education (CTE) program provides high-quality, relevant educational opportunities for the youth in California. The program achieves this through a mixture of technical assistance, competition, and a system of planned rewards to ensure that more learners, regardless of backgrounds or situations, have access to quality CTE programs (Males, 2010). The existing programs in California offer chances for incorporation of additional ideas. The main areas that can be enhanced include str
Theoretical models On descriptive research carried out by the US. Department for Health & Human services, most adolescents engage (19 years) indulge in drugs and alcohol for a number of cognitive reasons. The brain develops well when persons are around twenty years and at this time it establishes fundamental communication connections. This long development period makes the young adult seek adventure in a dangerous situation and act without putting into consideration the consequences. Most 19 years’ old who drink and indulge in drugs have a positive expectation towards them since their childhood. They view them as pleasurable and hence are inclined into taking them. Some also drink because they have a high tolerance rate to alcohol and drugs and can therefore take them in large amounts without feeling initial symptoms such as drowsiness, absence of coordination, and withdrawal effects for a while. The study also identified that children who are aggressive and hyperactive (conduct problems). Their rebelliousness makes them unable to avoid harmful situations and hence end up indulging in drinking and drugs. In behavior genetics, adolescents also drink as a result of physiological and behavioral genetic factors. For instance, a child in an alcoholic and drug user’s family is likely to have alcohol and drugs problems. Research also indicates that children whose parents are alcoholics are 4-10 times likelier to turn out as alcoholics than those without. Research also shows that children who have alcoholic parents differ in their brain system in that they have a differing feature in one of their bra