Corporate Objective Visite Brazil Company has the objective to be a leading provider of best-of-breed adventure and tour services to world tourist market. The company believes in offering the best quality services unmatched by other tour agencies in the industry. Divisional Objectives The company embodies a culture of inclusivity that promotes the unity of purpose and teamwork. The core facet of the company is to offer the best environment for staff, customers and suppliers. Through this critical factor, all units endeavor to provide the best service within the provisions of harmonious coexistence. Marketing Objectives The company’s emphasis will be underpinned by the need to provide completely specialized services based on the market knowledge of the vacation destination and the services that shall meet the demands of the customers. Visite Brazil company shall rely on the market research undertaken to underscore its market obligations. Market Forecasts The company projects that its sales shall increase substantially following the detailed market analysis based on the segment needs. According to Euro Monitor International (2009), the historical estimates indicate that tour needs have been neglected by lack of provision of customer-led services. Sales estimates anticipate gaining a larger market share compared to its competitors. Using historical figures, the company has projected sales of over $500, 000 for the coming activities in Brazil and its environs. Additionally, Visite Brazil believes that the number of unit services shall increase to about 5,000 single-person unit services and 1000 corporate-based unit services. Profitability of the company would increase to register profits of 65% as a percentage of the total unit sales. Direction The company assessment suggests that the industry shall remain competitive in the next four years and later. While these challenges offer pressure for better business approaches, the company believes that its recognition of value and quality through provision of unique services shall aid to push it to an advantaged level (Euro Monitor International, 2009). Currently, the company’s valuation and strategic market analysis has shown that its ability to beat the market lies in the eventful provision of first-class tour and travel services. Additionally, the company underpins its performance on the nature and quality of its employees in delivering these services. Rationale VB believes in respecting the varied cultural needs of its customers. Similarly, the company shall ensure that its service provision conforms to the legal and political legislations. The good relationships shared between the company and the legal bodies will enable its proper functioning without bridge of the provisions of the law. Program Objective Pricing The concept of pricing is a critical component in the general progress of the company. To design the most sustainable pricing model, the company shall rely on the market surveys and research. The researches taken by its marketing team will be essential in modeling a price package that appeals to the economic needs of its customers as well as the cost aspects of the company. These sets of information have proven that pricing shall be un