Abstract The principles of interaction between medical providers and patients are a significant topic that is addressed in many scholarly studies. The relevance of this aspect of both physicians’ and nurses’ professional practice lies in an opportunity to establish a favorable care environment and maintain a high level of communication with the population. This work aims to describe the importance of creating conditions for positive patient relationships, mechanisms and ways to increase this interaction, potential barriers and obstacles, as well as valuable skills that can contribute to improving the considered aspect of medical employees’ professional activities. As a justification base, relevant academic studies will be utilized, and the findings will be used as a background for analysis. Involving all interested parties, including managers, and following a patient-centered approach are the key principles of building positive patient relationships and maintaining a high level of public health services. Keywords: patient, relationships, interaction, medical, professional Among ethical issues affecting the activities of healthcare professionals, patient relationships are a significant topic that largely determines the quality of care. Maintaining a positive interaction with the target audience is a mandatory aspect of the activities of both senior and junior medical personnel. Therefore, the promotion of corresponding approaches to building the necessary communication mechanisms is of high importance as a factor influencing the success of a particular healthcare organization. Among the objectives that managers of medical units pose to subordinates, improving patient safety is a crucial performance indicator, which, in turn, is impossible to achieve without maintaining positive relationships between providers and the target audience. In the process of this communication, some problems and obstacles may arise, but honing appropriate skills may help overcome these barriers and build a productive interaction process. Importance of Positive Patient Relationships For healthcare specialists, constant interaction with patients is a prerequisite for professional activity. Accordingly, the higher the quality of this communication is, the more likely it is that the outcomes of treatment and care will be positive due to obtaining comprehensive information about a particular case and applying the necessary approaches to work. From a managerial perspective, the importance of maintaining positive communication between physicians and the target audience influences not only the performance of a particular department but also the credibility of the entire institution. Therefore, an unbiased and responsible approach to building patient relationships is part of the work of providing medical services to the population. Creating the necessary conditions for interaction is not limited only to discussing health issues. Fuzzell et al. (2018) conduct a study aimed at revealing the importance of maintaining communication with parents in pediatric departments. According to the authors, children cannot be held accountable for themselves, and productive communication with parents is a prerequisite for maintaining a positive care environment (Fuzzell et al., 2018). In addition, if managers enc