Introduction Scientific invention and innovation in transport and communication has facilitated growth of international trade. International trade is an element of globalisation that has necessitated the movement of factors of production across borders. Asian countries are experiencing rapid economic growth; they are offering an increased market to businesses with a capacity to trade internationally. Recognising the benefits of the market, Eastvaco has decided to diversify its services to the Asian market particularly in China and Indonesia where the plant will be established. The only hindrance that the company is likely to face is financing the foreign plant. For a successful business, adequate finances are required, thus before the venture, the company will undertake a comprehensive research about the market and tape appropriate measures (Wu, 2006). This report discusses external and internal forces that are likely to affect the company. External factors in Asian For an international venture, the expanding company need to undertake a P.E.S.T.L.E. analysis of the country and probably concentrate most on the areas that are likely to affect the company directly: Political environment The Asian countries are embarking on measures to become politically neutral; this is necessitated by its role in international trade. The political environment is likely to benefit the company in that it will have access to national and international countries trading with the Asian countries. Economical environment The Asian countries are undergoing rapid economic development facilitated with international trade; the economic situation will offer good market to the company’s products. When a country is expanding, a number of companies producing goods and services who will require the products of the company; this will result to an increase in demand of the countries products. The growth rate of the economy of Asian countries particularly China and Indonesia have for the last three decades, remained on a positive note. There have even been some rates recorded as high as 12% this is an element to show the strength of the economy as well as it gives us the hope of continuity in the market. The rate of growth is another indicator of a stable political environment that encourages local and international investors to invest. Asian countries have well developed financial sector with the privatized and government participation in the sector. The banks are stable enough to sustain the growing economy. On the other hand, although this may not have a direct impact on our business there is the emergence of micro finance institutions in the country, the institutions are giving a lot of support to the small-scale trader evident in the country; the growth of small traders will benefit the company, as they are source of market. Thinking of the economy from that angle, it means that the manufacturing businesses will eventually benefit. Insurance companies are also a backbone of investment sector of an economy the insurance companies are stable enough and can handle big losses without going. At the same time, there are reinvestment insurance companies that help in maintaining stability even further. The ba