Executive Summary The Blackberry is one of the leading Smartphone companies in the world. This firm was started in 1985 by Research in Motion Limited. The management was keen on transforming the electronic market, especially the phone segment. The management realized that the market for phones was on the rise. After commissioning a research, the management realized that consumers were expecting a lot more services for their phones. This is what the management commissioned to undertake in order to provide consumers with the product they desire. The management made use of technology to come up with their first Smartphone in 1999. It came at a time when the when the market was demanding for something special from the phones. This was the reason who the firm experienced a massive growth during this period. Given the threats that existed in the market, other firms came up with similar products as that of Blackberry. This created a massive competition in the market. Besides this, there were other environmental factors that did not favor this firm, a fact that saw Apple and Blackberry surpass Blackberry in market share for the Smartphone. Introduction Founded in 1984, Research in Motion Limited “RIM” (renamed Blackberry in 2013) is the manufacturer and distributer of the popular Blackberry series Smartphone with its latest model, the Blackberry 10. This has created a considerable degree of speculation as to whether or not it will be successful in the currently oversaturated Smartphone market (McCracken, 2013). In the past decade, Blackberry used to have a far larger share of the Smartphone market (roughly 40%) starting from the latter half of the 1990s till 2005. It was only when other manufacturers (such as Nokia, Blackberry, Siemens, and Motorola) gained sufficient traction that Smartphone sales for the company began to dip (Castald, 2012). The proverbial nail in the coffin came when Apple released the iPhone. From 2009 till the present the iPhone dominated the Smartphone market pushing other competitors, especially RIM, onto the sidelines. While Blackberry has attempted to compensate for this by venturing into other markets and attempting to diversify its service offerings, the fact remains that the company should have delved deeper into more appropriate product development early on instead of relying on its old business model (Castald, 2012). As a result, Blackberry’s shares have been falling in price as of late with many speculating that this once great company may actually go under (McCracken, 2013). This paper will thus examine the latest changes and developments that have occurred within the company in the past year, reveal what it has been doing wrong and determine what could possibly be done to resolve the issues the company is currently experiencing. Current Organizational Analysis The current business environment has remained very competitive. Blackberry finds itself in a position that its management had not anticipated before. The firm has lately been struggling to reclaim the lost glory in the Smartphone industry, but this is proving to be an uphill task. It is challenging to find the best way through which it can top this industry as was the case before. On order to critically analyze this organization, the following SWOT analysis will be important. SWOT Analysis of Blackberry SWOT analysis is always a very important tool that helps in determining the internal ability and weaknesses of the firm, and the opportunities and threats that are available in the external envir