Executive Summary Background The research focuses on how startup organizations in UAE are experiencing financial challenges due to the COVID-19 pandemic. Countries have introduced restrictions to curb the spread of the virus. Consequently, people who travel to the UAE are forced to purchase some of their products in their countries. Moreover, many organizations are experiencing losses in their business and have decreased the number of goods they purchase. Therefore, these issues have led to financial challenges in startup organizations in the UAE. Methodology A qualitative research method was used to ensure that adequate information is acquired from the participants. Questionnaires and interviews were the data collection techniques practiced to enable the researcher to obtain raw data. The study involved a sample of ten managers from different startup companies in the UAE. The participants were also from businesses in various sectors to ensure that the investigator acquired adequate information regarding how different sectors have been affected by the pandemic. Key Findings   * The startup companies are experiencing financial difficulties due to decreased sales that have been steered by the pandemic.   * Many customers have lost their jobs and are experiencing financial problems forcing them to avoid purchasing some luxury goods.   * Measures implemented to curb the spread of the virus have limited many people from visiting UAE, which attracts tourists, and has led to decreased profits in startup companies in UAE. Key Recommendations   * Companies can utilize new procedures such as online sales and social marketing to increase their output and limit financial difficulties.   * Startup companies can acquire funds from other organizations such as banks to ensure that they improve their production.   * Managers should guarantee that their businesses can ship their products to other countries due to travel restrictions that many states have implemented. Introduction Background Many startup companies have recorded a decline in their profits. Big and small firms have been impacted by the pandemic, whereby some companies have been forced to limit their production due to decreased number of customers. Loss of jobs has also been encountered in many countries and has impacted the performance of organizations (Turak, 2020). United Arab Emirates (UAE) is one of the nations that have experienced changes in different industries due to COVID-19. Startup organizations have also faced financial challenges in the UAE due to a reduced number of customers. This research will focus on how these companies have experienced problems and how they can cope with these difficulties. Objectives Researchers are encouraged to focus on the aims of their study to ensure that they meet the aims. In this case, the objectives of this research are to:   * Learn the financial challenges being faced by startup organizations in UAE;   * Learn how the companies can cope with the financial challenges;   * Develop plans that can be utilized by the organizations to become more productive. Literature Review Many organizations in the modern world are facing financial challenges due to various aspects such as poor management and competition. However, COVID-19 has become on