Nowadays, advertising is a constant companion of people’s life. It dictates strict standards of beauty and behavior, affecting almost everyone on both conscious and subconscious levels. One of the most important problems that arouse the interest of researchers is the influence of advertising on the formation of models of food behavior and, above all, its involvement in the construction of food addiction. Thus, While biological factors determine body type, there is an external influence to take into account when speaking about weight-related health issues, which include such as advertising and the social environment, because obesity is a health issues, social problem, and propogated through advertising. Many studies attribute obesity to complex, multifactorial, and multigene disorders, which are closely associated with the characteristics of the psycho-socio-cultural environment (Clemmensen et al. 469). For example, it is stated that “a widening societal inequality propelled by the political interventions against COVID-19 might translate into an increase in obesity occurrence in groups with a lower socioeconomic status” (Clemmensen et al. 469). Researchers state that, among other important aspects of the problem, food advertising remains the leading factor in causing food addiction and, ultimately, increasing the rates of obesity all around the world. Obesity is a result of a combination of factors, including a decrease in physical activity, constant intake of high-calorie foods, as well as the presence of genes that influence the possibility of gaining weight. According to Katzmarzyk et al., “the nutrition transition is characterized by a shift towards a diet comprised of more animal-based food products and processed food high in saturated fats and sugar” (853). Thus, the main cause of obesity in both adults and children is overeating. Obesity poses a serious health risk and is accompanied by the development of such serious diseases as type 2 diabetes mellitus, arterial hypertension, coronary heart disease, and myocardial infarction. Moreover, obesity can even influence the growth of malignant tumors of different origins. The risk of death from any causes, including cardiovascular disease and malignant neoplasms, is increased in men and women of all age groups who suffer from obesity of varying severity: from moderate to significant. Therefore, obesity is a heavy economic burden for the state. Rosenthal et al. state that “there is still a lack of understanding about the reasons and best treatment modalities for the disease” (1644). In first-world countries, the treatment of obesity and its complications accounts for almost a tenth of the annual health care costs in general. Additionally, obesity leads to an increase in the cost of treatment of nearly all diseases – especially type 2 diabetes mellitus. Obesity has remained a huge social problem since the end of the Twentieth century. Wang et al. projected that “by 2030, over half of the men (55.6%) and 80.0% of women would have central obesity” (821). People with obesity do not just have problems with their health and mobility, they also often suffer from depression or other mental disorders due to low self-esteem and quality of life. The prejudice of other people, even when completely irrational, is one of the reasons behind the obese people’s disruption in the fulfillment of dietary restrictions. Disco