The Description of the Business Idea My business idea is a clothing boutique, Trophy Curves, for plus-size women. Nowadays, appearance plays a vital role, and many women face problems concerning their body image. The clothes that do not fit can cause not only short-term disappointment but also damage self-esteem and influence self-love for an extended period. Thus, it is extremely important to support women and demonstrate their beauty with the help of the right high-quality clothes at affordable prices. My boutique is about people and people who want to stop worrying about their everyday selection of the look of the day. The clothes give the opportunity not to apply much thought to the issue of choice between comfort and beauty because it combines both features. I have a user-friendly Internet site with three to six days of US delivery that can satisfy even the most demanding customers. It is possible to find every piece of clothing there: from evening dresses to swimsuits. Hence, it relieves plus-size women from clothing-related problems in any season and presents a unique chance to enjoy life no matter their size! The most significant competitive advantage is the affordable price of the items. As the plus-size industry has undergone rapid development only recently, most players offer such items at the prices of the luxury or semi-lux clothing segments. Therefore, many ordinary women cannot afford to buy the clothes explicitly designed for them and are forced to go shopping in mass-market boutiques. The main message of my business is to demonstrate that every woman deserves to wear beautiful clothes to highlight all the advantages and hide the flaws. To serve this mission, the new collection prices in my boutique are in the range of 20-30 dollars, and the items on sale cost even less. The Problem to Be Solved The lack of a wide selection of clothing for plus-size women due to the recentness of the social transformation in terms of tolerance of people of different shapes, sizes, etc. There are not many existing specialized boutiques, which to puts the target audience at a disadvantage because of the supply shortages. Competitive Advantage & Value Proposition The high quality, complemented by the reasonable prices, is my competitive advantage, as other stores of plus-size clothing offer items of identical quality for much higher prices. Moreover, the range of fashionable items offered in my boutique is more comprehensive: from everyday looks to special occasions. Value proposition – serving the uniqueness of every woman disregarding the size. The Rationale of the Business Existence To enrich the clothing industry of clothes in general and ensure the accessibility of a wide selection of fashionable items for plus-size women specifically. The Activity of the Business To bridge the gap between women of different sizes and put them in the same position in terms of such an essential issue as the choice of clothes to wear every day. It implies equal quality, prices, and correspondence to current trends in mass-market and semi-lux women’s clothing stores. My long-term interest in fashion, complemented by my adherence to the body-positive movement, led to the development of the idea of a plus-size clothing boutique, which unites all