Headquartered in New York City, Citibank prides itself as a blue chip commercial financial institution and a wholly owned subsidiary of Citigroup (DATAMONITOR 4). Ever since it was founded in 1812 as the City Bank of New York, the financial institution has grown phenomenally in customer numbers and geographical reach to become a true representation of a global company. The company has a total labor force of over 300,000 individuals, of which an estimated 4000 are temporary workers (DATAMONITOR 4). Citibank’s history touches on the implementation of important historical milestones such as the development of the Transatlantic Cable (1866), the development and commissioning of the Panama Canal (1904), the initialization of the Marshall Plan (1948), the development of Uniform Cargo Containers (1956), and the development of the Passenger Jet (1958). The bank came in as an important lender to all these important projects, hence its immense reputation on the global stage. Interesting Issues about Citibank There are many interesting things about Citibank. The first has to do with the company’s range of products and services. Financial experts and industry commentators have time and again ranked the company highly among peers and competitors due to its capacity to offer numerous offerings and at the same time maintain high customer satisfaction and loyalty levels (Rucker 32). Available literature demonstrates that the company’s principal offerings comprise “consumer finance, mortgage lending, retail banking products and services, commercial banking, cash management, trade finance, e-commerce products and services, and private banking products and services” (DATAMONITOR 4). These numerous principal offerings have sustained the bank’s profitability and performance in a highly competitive market environment. Another interesting issue is that the bank is an early adopter of innovative information and communication technologies, enabling it to achieve seamless operations, processes and procedures around the world. Available literature demonstrates that, “although capital is scarce in the industry, banks continue to invest huge sums in IT as it is acknowledged that lack of investment in this area damages a bank’s ability to compete effectively” (Gitau 23). The last interesting issue is that Citibank has a diverse range of customers and prides itself as having an innovative product or service for each diverse range of customers (Gitau 17; Marquez 50). Indeed, this capability has seen the bank diversify its operations into countries that are not dominated by Caucasians such as India, Saudi Arabia and Japan. Financial Condition The financial condition of Citibank is currently weak following its loss making run as evidenced by the 2013 financial results. Gong by the results, the company continues to make losses in its wide range of operations globally (“Citibank International PLC” 20-22). However, its balance sheet is strong as evidenced by its asset base against liabilities for the financial year. The loss making streak can be attributed to the company’s expansionist strategy and a difficult operating environment necessitated by recurrent financial crises in most global destinations. Fierce competition for market share from companies such as Barclays, HSBC Holdings, JPMorgan Chase & Co, Bank of America and Wells Fargo has also contributed to the loss-making streak. Likes and Dislikes One management iss