Five Forces Analysis It is necessary to note that Stratasys captured the value due to the innovative nature of the product and services provided as well due to the company’s approach. Remarkably, innovation is the core value of the organization as it was launched after Scott Crump’s (the founder of Stratasys) attempt to make a toy for his child in his kitchen ( Stratasys is shaping our world , 2015). In 2014, the company’s revenue was almost $750 million and the full year earnings per share was around $2 (McGrath, 2015). It is possible to implement the five forces analysis to understand the way the company captured the value. Supplier Power One of the powers that can affect the company’s performance is the supplier power. Notably, companies try to create a chain of vendors who have the necessary capacity as well certification to provide high-quality components (Gibson, Rosen & Stucker, 2014). As has been mentioned above, the company was launched after its founder patented the principal element in the process of 3D printing. FDM is the process utilized to produce 3D elements from 3D CAD files, which is easy and efficient. Notably, the company can obtain materials for the development of its products from a broad range of suppliers. Therefore, Stratasys can easily change suppliers, which happened in the 2000s (Nelson, 2004). Vertical integration played a significant role in the creation of the favorable position of the organization that is not dependent on particular suppliers. Several mergers and acquisitions that have been implemented throughout the history of the company contributed to its vertical integration ( Stratasys is shaping our world , 2015). Buyer Power Buyer power is a significant factor that has an impact on the development of the company. Stratasys focuses on the provision of its products and services to large enterprises in such sphere as industry and medical as well as scientific research (see fig. 1). It is noteworthy that the business provides its products and services in such spheres as aerospace, automotive, architecture, dental, commercial and consumer products prototyping, education, entertainment, defense, medical device prototyping ( Stratasys is shaping our world , 2015). Therefore, the buyer has quite limited power over Stratasys as there are still many customers, and the company’s position is favorable in this respect as well. However, those are big companies that can afford to buy such expensive technologies. Making their products more affordable for smaller businesses and even households will enable the company to gain a leading position in the market. Fig. 1. 3D Printing and Additive Manufacturing State of the Industry. Source: (Srivatsan, Maningandan & Sudarshan, 2015). Competitive Rivalry It is necessary to note that the market for 3D printing and additive technology is rapidly evolving. Thus, according to the recent report, the industry will grow up to $20 billion by 2020 (Srivatsan et al., 2015). It is also quite a competitive market as there are more than 60 companies worldwide providing “more than 66,000 professional-grade additive manufacturing systems for eight industrial sectors” (Srivatsan et al., 2015, p. 28). Nonetheless, Str