Market research study is considered to be an important element in the process of the new product introduction. The marketing research is a complex study covering a lot of steps and methods of the particular marketplace. The seminars carried out managed to disclose all the necessary strategies of the marketing evaluation and perfect research fulfillment. As it was shown the complex analysis of the market position demands a variety of plans and steps. Thus, the first section of the market research covers the evaluation of the effects of the long range plans. The case studies provided at the seminars showed that one of the most important and difficult tasks for every developing company is a new product management. It should be mentioned that the right price and particular perception of the product are the main problems of the companies. To carry out a perfect research of the market one should clarify the task and the purpose of it. This aspect is very important for the questionnaire designing. The seminars contributed a lot to my personal professional carrier because they provided me with the most important aspects of the company development and market research conduction. I learned the peculiarities, importance and nuances of the questionnaire design. This tool is considered to be quite vital for the marketing research professionalism. This process covers all the aspects of the necessary research making. It is considered to be a perfect guide for marketers. A professional and skilled researcher should be acquainted with the nuances and intricacies of the questionnaire development. The seminars highlighted the main steps of the appropriate questionnaire making on the examples of the real case studies of the great companies such as McDonalds and helped to understand the major points in order to avoid grave mistakes in the process of questionnaire designing and research conduction. The main task of the questionnaire is considered to be the examination and evaluation of the customer’s perception as to the introduction of the new product. It can help in the identification of the expected price and demand of the customers. The sales generation and cost information are useful for the complementation of the marketing intelligence and research. The main step is the question identification. It is very important to follow this step correctly as appropriate questions can lead to the underlining of the major marketing strategies which cannot be observed by the marketers directly. Each questionnaire can be focused on the closed and open questions used for the evaluation of the quality expectations and necessary price. The material provided at the seminars appeared to be important for the understanding of the marketing effectiveness peculiarities. The ability of the company managers to meet sales quotas results not only in the profitable operations but also in the customers’ satisfaction increase and new sales goals establishment. It should be stressed that sales organizations are to be flexible to meet the changing of the business conditions. The marketing research strategies also involve such areas as adequacy of the inventory management in order to make planning for the optimum inventory l