E-tailing is the use of an electronic medium like the internet to sell retail goods and services. This method has improved the commercial industry as the goods are sold at minimal costs because the channels involved in the marketing process are minimized. Its growth has fastened the shopping and personalization behavior of the consumers. This form of shopping has influenced the behavior of the consumers, the organization and that of the advertising market target. The consumer behavior is the reaction and adoption of electronic retailing by the buyers. It is influenced by the quality of the products, the advertising means, the prices and the products diversity. The mode of communication to the consumers is the internet as it enables the buyers compare and contrasts the various items. Websites are designed to meet the needs of the customers and market the products. The websites are a very important tool for e-commerce. This is because, the customers do not have to walk while doing their shopping but, they shop at a place of their convenience. The costs are reduced and they are able to choose from the variety of the items advertised. There is increased flexibility and the consumers are empowered because the shopping process is made easy for them. The communication process involved in the web designing process is made in such a way that the final product reaching the consumer is desirable. A web page is designed with the contents that the firms intend to sell to their customers. They incorporate all the details of the product that the buyer is interested in like the price, quality and the durability. They also include the image of the product, other related products, the category list and the product reviews. The product description and the pricing will determine the immediate response of the buyer. The payment methods should also be included and how the product will be delivered to the buyer. When all this information is included in the marketing and selling websites, the customer can be able to purchase the product with ease. The organizational behavior and structure is affected by the adoption of e-tailing. The adoption of retailing over the internet, affects the organizational structure since the idea is perceived differently. Many workers may oppose the idea because it reduces the costs of the company meaning that people are at a risk of loosing their jobs. The behavior of the organization towards the e-tailing could be communicated using the internet mailing. This is the selling of messages with an aim of passing an idea from the buyers to the sellers and vice versa (March, 2004, p. 4). The company might pass the marketing and selling information either directly or using the existing hierarchies. The communication process involves the composition of the intended information by the marketing department. The products being marketed or sold are described and their images are also portrayed. This circulates to the departments involved so that they can make the necessary amendments to ensure that the final product is attractive to the customers. The organization considers that it is competing with other firms producing the same products and thus, they try to come up with a unique and a very attractive strategy. This is because the message they pass to their customers will determine their buying behavior. The informati