Main Obstacles that Josh and his team need to be attentive to Upon a careful examination of the current situation at IFG and how operations are administered, the proposed rewarding idea where information technology will be employed in marketing, Josh and his team will be faced by several obstacles. These challenges present the main obstacles to the realization of goals set by Josh and his team. This team is planning to better the marketing department of the company in terms of communication with its customers. The way forward has been to introduce information technology, which is going to play a major role in the marketing option. Some of the major obstacles are discussed below in detail (Omta, 2001). Among expected obstacles to the newly developed idea awaiting approval and implementation in order to accomplish improvement in the organization, concerns profitability. The management is deeply concerned with the issue of breaking-even. Ben is particularly concerned with the issue of investing more in the project than what the business enterprise will be able to gain. This implies that if the project does not embrace proper and effective strategies and plans, chances are that the ultimate goal of the plan will not be attained (Vosde, 2003). This way the company may end up using funds that could have been invested elsewhere and yet tremendous losses be realized. This may happen due to such factors as compliance of customers with the new approach. Hence, if the company is to benefit from the project entailing technological advancement, its proper use will have to be ensured. This will in turn help the company to increase its sales which means more profit will be realized (Omta, 2002). Information technology projects are normally very expensive to set and maintain. The company will have to hire a qualified web designer to develop a sophisticated, attractive, user’s friendly and efficient website where all customers will be able to operate freely and efficiently. This website should contain all the required content concerning the main products provided by the company. This will require that a purely new website be designed since the company has been using a traditional type of web site to reach its customers. New developments will have to be done in the company including replacing their Macs with personal computers which will need money. If information technology is to be embraced in all departments within the company, each and every department will require a personal computer. In addition, members of staff will have to be trained in computer knowledge and applications. This means that a new project to train them on computer applications will be necessary, which will also need time, dedication and money. IT proficient trainers/professionals will have to be hired to train the employees on computer application techniques (McDonald and Punt, 2001). Employees also raised an issue that needed Josh and his team to reflect upon. The team needs to get a working solution when the company comes about such a situation where customers complain or have a negative attitude towards the company. Josh and his team should also consider a situation where customers are rejecting products provided by the