Introduction Rite Aids is a company that deals with clinical drugs. The company has several branches in thirty states in America hence being able to serve many customers every day. The company sells drug to customers under prescription. This is pivotal in ensuring that drugs end up in hands of right people and for the right purpose. The company has established its customer base with its presence in west and east coasts of America. In fact, the company has 91000 associates in both coastal regions. Change Issues Rite Aids Company has been facing challenges in the recent past hence calling for urgent measures to save its operations. For instance, the company acquired two drug stores in Canada, and this left it in serious financial problems. The company is experiencing a lot of difficulties due to debts caused by these acquisitions (Hord, 2008). In addition, the company has been losing money quarterly since it acquired the two drug stores in Canada in 2007. There has been a lot of market pressure exerted on the company since it cannot run its operations effectively. In fact, the company lacks adequate finances to facilitate operations aimed at improving its business in the market. For instance, the Rite Aid’s deal to sell drugs online was terminated since the company could not afford to sustain it. In addition, there are other challenges in the market such as discounts in mail order and existence of generic drugs which affect in house prescription purchases. The company had its reputation tainted by debts and lawsuits. The company was markedly hit by depreciation on its share price in the stock market. This affected the company since many people perceived it as a failed organization. In addition, the company has issues with its employees and this adversely affects its reputation in the eyes of the general public. Furthermore, the company has ended up in the list of companies with ill reputation in America. Measures that are taken by the company to contain change issues The company has come up with various means of containing the financial situation. For instance, managers have decided to close down all underperforming branches in order to cut down costs. This has seen the company cut down on its expenditure in the past three years. There also have been internal changes in management in aimed at saving the company. For instance, the company brought a new chief executive in the move to change its management. In addition, the company entered into creative partnerships aimed at winning customer hearts once more. This happened when Rite Aids partnered with organizations dealing with drugs and nutrition supplements such as the General Nutrition Companies, Inc. Analysis of the presenting change issue The company should implement all viable measures that can help in restoring their customer trust and business. In fact, they should take advantage of other players who are falling out in the market (Philips, 1992). For example, Walgreen Co. lost many customers due to pricing disputes early this year. Rite Aids should strategize on how to present itself to the market in order to resume to its past operations. The company should come up with ways of resolving differences with its employees. This is noteworthy because it may help in restoring customer trust in its produc