Apple Inc. has been known to produce high quality, low cost and easy to use products that incorporate high technology for the individual. Some of these products incorporate I-pods, I-pads but mostly computers which is the product that stands above the rest. Apple is largely involved in the responsibility of providing the best to its consumers, comprised of students, educators, professionals and other consumers around the world (OGrady 124). This year, our company has been involved in producing one of a kind product that has not yet been introduced anywhere in this world. Our company has come up with a rare of it kind product known as the ‘i-Phone4. i-Phone4 is a GSM cell phone with a high-resolution display, Face Time video calling, HD video recording, a 5-megapixel camera, and more. It is 3.5inches in size which can also be defined as 320*480 pixels. It is scratch-resistant surface, proximity sensor to auto-rotate and auto turn-off, has a practically unlimited entries and fields, photo calls and so much more. Some of this phone features are very hard to imitate, for example it has an internal memory of upto32GB, WiFi feature and a 2G GSM Network, currently no phone in this world has those sorts of features unless maybe a computer which is not even a phone. Moreover, this phone works like a computer, can you imagine yourself with this kind of device functioning like a computer, an i-Pod and a phone, and how easy can your life be. You will not need to carry your computer everywhere with you as you can access mails through your i-Phone4, you can browse up the internet through this phone and download songs, movies and much more. While browsing through the internet, you can make calls with the same device as you sit back, relax and enjoy entertaining music from the i-Pod which is installed in the same device, the i-Phone4. Our company is positive that many individuals will want a product like this. Nobody wants to be burdened by carrying a computer (laptop),i-pod and at the same time a phone from home to work or when traveling. Therefore i-Phone brings convenience and security to individuals who would not want to carry so many things and run the risk of losing or being mugged. This phone is just what consumers’ call for. Furthermore we are organized to develop and leverage the full potential of its resources if you can finance this particular product (OGrady 183). Our company is focused on marketing this product globally and your investment will help in achieving exactly that. We have come up with a strategy plan that will help us reach this product to the consumers around the world. Currently, we are focused on advertising and promoting the i-Phone4 country wide. This off-course depends on how soon you are willing to fund the project. Once the project is financed, we will immediately have our sales team distributed in different location around the country. We are targeting the major cities like New York, Georgia and Miami. The reason as to why we are targeting with the major cities is because they are densely populated. They are highly populated which makes it easy to reach out in terms of networking. As the head of the marketing department, I am struck with the responsibility of leading the sales & marketing team in this production launch countrywide. By being an ideal candidate to lead the marketing team, I will be