Executive Summary High Flying Drone Enterprise is a new innovative company that provides high-quality and expedient delivery service to our valued customers by means of utilizing flying drones. As a start-up company located within the southern region of California, High Flying Drone Enterprise’s primary market plan focuses on creating and delivering an assortment of new products and services. This task will be accomplished by reaching out to the needs, wants, and desires of our every day busy and hardworking customers. In today’s demanding and technological economy, consumers spend countless hours searching and shopping on the Internet for better quality and cost-effective deals. By implementing modern and current technology in the fast and growing market, High Flying Drone Enterprise will better assist their customers by making their online purchases a much more pleasant and experience. In addition to providing our valued customers with a better and faster delivery service, High Flying Drone Enterprise will also offer substantial savings by cutting out the middleman within the supply chain. Instead of receiving products and services through traditional channels, such as land transportation, our customers will also benefit by receiving a positive and enjoyable experience with their purchases from our unconventional delivery method. In addition to our customers receiving direct shipments and significant savings, High Flying Drone Enterprise will present an unlimited potential of providing a new age with quality products and expedient service. Welcome to High Flying Drone Enterprise! Market Situation / Objective High Flying Drone Enterprise is a small family and friendly company located in the southern region of California. Our market objective is to have fun while flying drones and, of course, to provide a top-quality air delivery service (ranging from packaged deliveries of sorted foods, pharmaceuticals, and retail items) to the doorsteps of our hard-working local community. Product and service orders can be accomplished by customers using our interactive Internet site. Upon making a successful online order, our customers will then become part of the mission by being able to track their orders while in progress. This can be accomplished by them being able to view the flight video of their drone en-route. Furthermore, our customers can converse with our drone pilots through chat, voice, or video technology. With this said, our customers can have a positive and interactive shopping experience with the joy of flight like no other. We also highly encourage our employees to work, learn, and grow together. We can provide training across the board for every employee and encourage new ideas. Our sales and marketing team will strive to increase our profit margin but also engage in community outreach and customer loyalty. Market Trends / Strategy According to Meola (July 2017), “Drone adoption is growing rapidly among consumers and companies, and the retail industry is leading the way in that adoption. Drones could serve different purposes for retailers, but drone delivery (which is exactly what it sounds like: products delivered by drone) is the most well-known and readily apparent.” With this said, drone delivery services are changing the future on how consumers will quickly obtain products and services such as