Introduction STEP has been one of the profitable firms in the Kingdom of Saudi Arabia in the plastics industry. The products of this company are not only important in the local economy, but also in other markets globally. With the increasing globalizations taking place, this firm cannot afford to restrict its operations to the borders of this country. This firm should be ready to explore other markets outside this country in order to increase its market share. With the liberalized market in Saudi Arabia, it is obvious that at any moment, there may be a very strong challenger in this industry. These firms should therefore be ready for this, by expanding its scope of operations to include the entire Middle East. This market will be easy to patronize because its characteristics are almost similar to that of the home market in Saudi Arabia. Going to the Middle East will require a new approach to managements and operations of this firm. It is a fact that the Middle East market has close relationship with the market back in Saudi Arabia (Rickard 112). It is important however, to appreciate the fact that this firm will be getting into the territories of other firms in those countries. Given that these new competitors are already established in these markets, STEP will have to define marketing strategies that will make its products attract a substantial market share in these regions. The firm can use a number of strategies, including pricing strategy, to attract the attention of the market in the new regions. Research question Should step export its products to the Middle East region? Rationale There is a very attractive market for STEP in the Middle East regions. The product it sells locally has an attractive market in this region. This research is therefore, trying to analyze the attractiveness of this firm exporting its products to the Middle East. The Current Market for STEP STEP is currently having its major operations in the Saudi market. In order to understand this market, a SWOT analysis would be appropriate. It would help bring more insight to the opportunities and threats that this firm would face in the external environment. It would also help in understanding the strengths and weaknesses that the firm has. Strength of this firm that would translate to increased profitability is a positive image in the market due to its environmental friendly projects. The world is increasingly becoming sensitive of the impact of various business units on the environment. The concern is emanating from the fact that it has been confirmed beyond any reasonable doubt that various multinational companies are polluting the environment at a very dangerous rate (Travis 56). Various environmental conservation projects are expected to give this company a different image in the market. This company has been seen as a firm that is smarter in its environmental strategy. The market will be convinced that this company is not just interested in making profits, but also turning the society into a better place. The firm will easily attract additional customers who are determined to make a positive difference in their society. This is because they will view this firm as one that helps in conserving the environment. They will consider the purchase of the firm’s product as part of environmental conservation. As a result of this, the firm will develop a strong base