DESTEP analysis provides the relevant data about the external factors impacting a particular sector. For this reason, its consideration is critical for FysioSupplies. Description and overview of demographical factors Demographic factors are related to the peculiarities of the targeted audience in the selected country. It includes their attitudes, lifestyle peculiarities, number of people in the sector. First, demographics show that the number of employees in the Spanish pharmaceutical industry is significantly higher than in the Netherlands, which can be taken as a beneficial factor for operating in this market. Moreover, the number of professional athletes in Spain, who comprise the target population for the company, increased to 4962 in 2018, which is essential for future success. It means that the demographical factor is favorable for entering the local market and the generation of revenue. In Spain, a healthy lifestyle is one of the current trends, which means that the company’s proposal might be interesting for these groups of people. For FysioSupplies, it creates the opportunity for successful entry. In such a way, the following demographic factors should be considered:   * A high number of employees in the sector   * An increasing number of professional athletes   * Existence of healthy lifestyle trends and groups In such a way, the issues mentioned above show that FysioSupplies can expect a high level of interest in its products from certain population groups in Spain. It should be considered as one of the advantages of the selected region and used when planning a new entry. Description and overview of economic factors The economic conditions of the selected region should be considered significant factors affecting a company that wants to operate in the given area. That is why FysioSupplies must evaluate the Spanish market correctly. First, the analysis of the economic factor also shows the existence of the appropriate environment. The Netherlands remains one of the leaders of the European region as it is described as the most competitive one. However, in Spain, the pharmaceutical market also grows and is estimated to reach $25,1 billion by 2021, while the public expenditure on healthcare is 6,5% of the GDP. These numbers prove the promising character of the selected area and should be considered by FysioSupplies as the guarantee of successful entry. Second, Spain remains the fourth-largest economy in the Eurozone, which means that its population has a middle or even high level of income. It creates conditions beneficial for the entry of companies who work in the sphere of technologies or innovations. Moreover, there is a powerful foreign investment that promotes the recovery of the economy and its stable development. Altogether, the main economic factors are:   * Growth of the pharmaceutical market   * The power of the Spanish economy   * Presence of foreign investment   * The appropriate level of income In such a way, the current economic factors that affect the Spanish market are beneficial. FysioSupplies can hope for a successful entry and stable income. Description and overview of social factors Social factors include the existing cultural peculiarities, trends, moods, and buying behaviors of population groups that are interesting for the company. Their consideration is vital for the creation of an effective strategy. Analyzing the social factor, the overall situation remains positive. The functioning of the Spanish Society of Ph