Increasing capture rate Every guest’s voice is significant to a spa’s achievement. Every guest leaves with an account they will share with others either by word of mouth, or via the internet. In case the spa is a disappointment and does not meet the clients’ expectations or requirements, the story will be one of disaster, warning and dissatisfaction (Riesterer & Emo, 2006). TAC provides a mobile questionnaire where one can send questionnaires directly to guests’ mobile devices and receive valuable feedback faster and more often. This could help the management to adjust the situation where the guest may be feeling dissatisfied. Satisfied customers will always give positive feedback that could bring back others. The mobile royalty card could also be used. This is an innovative application, rather than a conventional plastic membership card. Instead of applying and waiting for a physical card to be printed and posted, this can be made possible for customers to easily download the hotel’s application and obtain the benefits joining the customers’ royalty club. The customers’ mobile number is always handy where the plastic cards can easily be forgotten or lost (Schmidgall, & Korpi, 2011). The process that guests use to book the spa matters. A long and complex process which is manual may discourage the guests. Having a mobile booking may help resolve this. TAC’s mobile application, which allows guests to book spa treatments and almost any other resort activity in just seconds using their smart phones or tablets, will be used. This convenience will bring increased sales and customer satisfaction and decrease the work load for the staff. The staff will, therefore, offer improved services to the guests (Hayes, Ninemeier, & Miller, 2012). How to sell non-sellers With a simple functional design, TAC system can be used to reserve individual services, exchange items as well as calculate the right surcharge (Bodeker and Cohen, 2008). The system can also suggest which items are best combined with particular items. With this, the non-sellers could be suggested and therefore, boost their sale. Guests would want packages that present variety, Reservation Assistant is intended to assist create attractive cross-departmental packages. For example, combining tee time with massage pieces and beauty products (O’Fallon and Rutherford, 2011). The non-seller products can be promoted on the social media like face book. Social media can promote these spa products to a broad audience. TAC assists in meeting customers where they are (Sharma, 2010). With the Facebook Booking App hotel, resorts and clubs may present the full functionality of The Assistant corporations’ famous web engine, on their Facebook Fan Pages. A hotel’s Facebook fans can book treatments, purchase or redeem gift certificates as well as buy products without asking them to alter the media channel and, risk dropping them and their income. Guest reservations and sales completed through Facebook immediately show on the Reservation Assistant availability monitor in guests’ reports and on income reports. Merchandise inventory, worker schedules, and treatment room distribution plans are all instantly updated. The In Facebook Booking App provides added value to the hotel and its