Concept and VisionThe idea were necessitated by personal experience in the search for getting medication during the COVID-19 pandemic. Buheji and Ahmed (2020) confirm that despite the devastating effects that COVID-19 has had on both the global and local economy, it has also led to the need for creations and innovations that solve the pandemic’s related problems. This can be used as a base for establishing the market opportunity for the suggested Healthcare App. One way it addresses the issue of market opportunity is by making it easier for patients to get their medication on time while still ensuring safety from the transmission of COVID-19. One thing that makes the application more compelling is that it is being launched at a time when people are encouraged to stay at home and avoid going outside due to the pandemic. Indeed, the application will have to be protected through both trademark and copyright laws (Quesada-González & Merkoçi, 2017). There is significant competition as there are numerous pharmaceutical companies that have already launched similar applications (Koçkaya & Wertheimer, 2016). However, the Healthcare App differs from the rest and has a competitive edge as it provides the user with custom-made content based on their interaction with doctors. Thus, it is not just an app for ordering medicine but also offers to monitor of overall health and also scheduling appointments. After graduating from UOS, I would like to go into exploring the use of technology in the international relations stage. A second career goal is the creation of an application that serves the masses by teaching matters diplomacy to anyone interested for free. In regards to my educational goal, I anticipate I will be able to do my Master’s degree a few years after working and understanding my field of interest better. Market Analysis The proposed application targets the pharmaceutical industry in the UAE. One of the factors that makes this market interesting is the fact that there are few similar applications in the region. A majority of the health and wellbeing applications used by residents in UAE are foreign. Indeed, several local pharmaceutical companies have apps where users can upload a prescription and get their medicine delivered to their homes. However, none offers the inclusivity that Healthcare App proposes in that it links doctors’ appointments and patient history into the user profile. Indeed, there is a need to do market research to highlight the features that the app should have depending on the needs of the target audience. Babar (2017) notes that the market is projected to grow by 80% by 2030. Ten interviews were done to collect the primary data needed. Out of the 10 interviewees, 8 agreed that they would use the app if it were placed in the market. Interestingly, 6 said they would buy the app while 2 said they would only use the app if it was offered for free. Additionally, the interviews revealed that those who did not want the app (2 participants) felt that they could get the same service from their local and online pharmacies. The primary data suggests that the best target market to pursue are people who have long-term health conditions that require frequent medication and doctor appointments. Market Positioning Statement Two formulas will be used to develop the market position statement. The first formula is the “For (target c