The First step is management dilemma, which is the relation to the environmental stimuli. A manager is interested in the highest output from the business. The second one is elimination of negative symptoms; this is exclusion of conditions that might deteriorate the business. A manager must make sure that all employees are satisfied, so that the organization is stable and adjusted. The third step is the correction of problems. This entails communication and cooperation within the company. As managers are in charge and can take a more global look at the business structure, they have to shape the culture and the inner, as well as outer relations with other workers and the public (Inquiring Minds Want to Know—Now!). The fourth part of the hierarchy is the choice that is made in the direction of the opportunity. A careful consideration of the internal culture and environment are crucial in selecting the right course of action. In the fifth step the right questions and research are instrumental in finding out the company’s needs. In the sixth step the recommended course of action is based on the research findings. This is a personal orientation towards the workings of the company. A chance to try several positions within the organization could allow for a better choice of personnel, with a better set of skills (Jennings, 2010). This would create proper opportunity for people to find out own skills and a place in the company. Also, the basis of the structure will be complimented by employees knowing the trade and having a feeling of ownership and interest.  1. Relevant ethical issues.  2. Penton media is a concept taking its base primarily in general human ethics and applying those rules and guidelines in a business environment. Ethics itself is set of moral principles and laws that govern a just and civilized society (Bradburn 8). Business ethic refers to how people’s morals and fairness are used in agreements and decisions between companies and organizations worldwide. The main idea of business ethics is that it closely correlates with the laws of a society and the kindness of people who make it up and in order for the companies and organizations to flourish, ethics should be a guideline never dismissed from business. Penton media but more importantly the laws that are based on ethical behaviors are needed to regulate the actions of business to prevent illegal issues and chaos of anarchy. If a company is not limited in the way it earns its profits, the selfishness of the financial greed will cause to focus on making the most money the fastest without considering a sensitive balance between nature and ways that humans exploit it for personal gain. The research that was conducted received a response of 97.7 per cent, contacting the advertisement at least once during the year (Inquiring Minds Want to Know—Now!). This made Penton media one of the competing corporations. The key goal of Penton media is to regulate the actions of corporations in relation to the surrounding natural environment, people and society’s laws and rules. Another reason why ethics is the right direction for any business is that honesty will be rewarded and the benefits gained from ki