Fritter’s Main Concept   * A key concept in Fritters is taste, choice, and affordability. We love our product with all our hearts and want to amaze customers with the taste of our food. Our mobile restaurant chain’s credo is to make delicious food affordable. Our fast food restaurants are based in crowded places – parks, amusement parks, sporting events. We want to make our unique and varied menu as close and convenient as possible for everyone. Fritters – tasty, affordable, even closer.   * EXECUTIVE SUMMARY: Focusing on crowded places, Fritters provide an extensive network of original fast food. Very fast and inexpensive to manufacture, Fritters can find their customers both in restaurants and kiosks, and in pre-prepared form. Using social media promotion and striking slogans, we hope to stand out in the Canadian fast food market as a unique brand. Vision/Mission/Values Our vision is a convenient and mobile Fritters network in major cities in Canada, always ready to serve a multitude of customers. This defines our mission – to achieve recognition of our brand, to make Fritters a fashionable and popular dish. Fritters embody our love of taste and convenience, therefore quality and comfort are the values that underlie our concept. Fritter’s Menu   * Fritters:       + Pizza Fritter.       + Pepperroni, Tri Cheese, Thyme Herbs.       + Chicken Fritter.       + Roasted Chicken, Parmesan Cheese, Garlic.       + Shrimp Fritters.       + Grill Shrimp, Lemon Juice, Thyme, Onion.       + Corn Garlic Fritters.       + Garlic, Herbs, Celery, Tri Peppers.       + Bean Fritters.       + Onion, Grill Tri Peppers, Hebs, Re Onion.   * Dessert Fritters:       + Peanut Butter and Jelly Friters.       + Apple Glaze Fritters.       + Cinnamon Sugar Fritters.   * Fries:       + Pizza Fries.       + Pepperoni, Tri Cheese, Tomato Sauce.       + Burger Fries.       + Beef, Mozzarella, Green Onion, Garlic.   * Drinks:       + Pops.       + Lemon.       + Water.       + Coffee. Menu Concept and Pricing As one can conclude from the menu, the main goal of our restaurant chain is the diversity of tastes with the unity of form and design. We provide a dizzying array of fritters in a wide variety of styles and flavor combinations. Fritters make up both the meat base of the menu and the dessert one. Otherwise, our menu concept follows classic fast food chains with fries and soft drinks: soda, juices, etc. The meal price calculation is based on the statistical value of fast food items in Canada. One cheeseburger in Canada costs about $ 3, and a combo lunch costs about $ 9. Our bite-sized fritters are priced by a similar principle – $ 3.90 for a meal of 4 fritters and $ 9 for a combo menu with fries and a drink. Fritters will not differ much in cost in order to make the client want to try more and more new flavors in the future. Manufacturing and Service   * The fritter batter will be sourced from a factory in Ontario, but the product is planned to be marketed in Toronto .   * It is the pre-made fritter batter and pre-cooked fritters the factory will be making for the customer to buy also for the restaurant and kiosks to use.   * Food trucks and kiosks will be distributed across the promenade and event points, attracting the attention of a large number of potential buyers. Ser