ShantanuT01/DACTYL-Pretraining huggingface dataset:
Background The UAE unsuccessfully forwarded its bid to host Olympic Games since it does not participate in many of the games, which are competed for during the Olympics games. Based on this decision, the Fawz Olympic Academy seeks to principally train athletes who would meet standard thresholds, which would make sure that the UAE people develop their talents so that the country can have incredible presentations in games in the future. The goal for the academy is to produce athletes who will be able to increase the number of Olympic medals from one (the only medal won by the UAE in the Olympics). The realization of this goal will ensure that the chances for selection of the UAE to host the 2016 Olympic Games would increase. The objective of the academy is to incubate young talents in athletes and/or give opportunities for talents to grow through the support of coaches who are garnered from across the world. This objective is driven by the belief that the reason why the UAE has minimal participation in the Olympic Games is that there lacks enthusiasm to engage in sporting activities with many talents going unnoticed. The mission of the Fawz Olympic Academy is to mobilize people to develop a perception and appreciate the fact that sports is an incredible source of livelihood tantamount to engaging to other business ventures especially as the UAE continues to grow to become a major business hub. This attempt will develop sporting cultures among the UAE people. Apart from considering sports as a direct source of livelihood through the awards given after emerging winners in the Olympics games, sporting culture is also an indirect source of employment. In fact, within the sporting facilities such as Fawz Olympic Academy, many job opportunities can be created to help raise employment levels of the UAE people. Engaging the UAE people with a global culture is also likely to be realized through bringing together people from different parts of the world in sporting talent incubation centers such as the Fawz Olympic Academy when scalability is considered in the future. This move has the noble impact of accelerating the process of globalization, which fosters global integration of worldwide diversities. Fawz Olympic Academy considers putting in place mechanisms of ensuring that its line of business is sustainable. It is recognized that maintaining such a sporting facility requires heavy commitment of funds in the form of capital and good will of all participants who are considered crucial in helping to build the business ventures’ brand. Worth noting is that the Fawz Olympic Academy does not consider issues such as construction of stadiums as a great challenge since it seeks to partner with the government so that it can make use of various world standard stadiums already completed and others, which will be completed within the next three years. However, the business venture considers delivery of value as a magnificent determinant of sustainability of its business. Description of the Venture Products/services Fawz Olympic Academy targets sports
Salient features of the product for innovation emphasized on the continuously changing market needs and trends in the market. The trends identified the need to implement an innovation strategy on Rexona which had been a leading bathing soap and household brand for many years. Due to the changing times, need, customer behavior, and substitute products, the first phase of innovation on Rexona commenced. Emphasis was on the kind of soap that addressed the problem of an oduor due to sweating, a problem associated with different physical and psychological effects. The parameters included According to the article Innovation Zen (2006), a radical innovation made the toilet soap unique and synonymous with household use. Unique characteristic features of the soap, a common toilet soap, included an attractive smell and ability to maintain that status for a number of hours in addition to other extras. According to Innovation Zen (2006), an innovative approach on the product included analyzing the chemical characteristics of the soap and technologies available to address those concerns. Chemical Researched Scientific research was conducted to bring to light the chemical processes involved when human beings sweated with an emphasis on the type of sweat involved and the chemical composition of the sweat. According to Innovation Zen (2006), human beings responded to two kinds of sweat, sweat due to stress or anxiety and sweat due to emotional stress. According to Innovation Zen (2006) Rexona, a popular soap and household name synonymous with bathing was innovated along the line of the different types if human sweat. Modular and radical approaches to innovation were used in undertaking the innovation on the deodorant article (Innovation 2010). The article Innovation (2010) asserts that research findings pointed to the arms and hands as the specific sources of the unpleasant smell. In addition to that Information and previous knowledge on the deodorant was collected and analyzed to identify various stages of product improvement in relation to research findings on the sweating of the body and the available technology to develop and innovate the deodorant. According to Innovation (2010), technology was readily available and an innovative approach to product development commenced. This included developing an anti-perspiring chemical formulated in the house hold soap. The micro-capsules formulated into the innovation acted by blocking instant and long term chemical perspiration reactions which could result in unpleasant odours. This could in the end make the user feel fresh for a long time. According to Innovation (2010) “Our Rexona deodorant uses b
Koolhaas (1998) introduced the concept of a “generic city” as that which is defined by the need for practicality as opposed to nostalgia. This paper demonstrates that Dubai is an example of such a generic city. Four key concepts associated with Koolhaas (1998) support this assertion: development centered around airports, architecture, identity and the history of a place. Identity Koolhaas (1998) says that many modern cities are grappling with the problem of creating a unique identity that would be appealing to both local and international investors. A unique feature of his work is the criticism of the concept of identity because he believes it chokes cities of their life and vibrancy (Larice & Macdonald, 2013). His view hinges on arguments that present the concept of identity is a limiting one because it prevents these growing metropolitan areas from expanding. Based on these limitations, Koolhaas (1998) argues that generic cities should be liberated from such identity frameworks. As visible through the work of Ismaïl and Han (2016), Dubai offers no affiliation to a mainstream identity or context. Not so many years ago, nomads roamed the emirate in search of water and food. Today, the emirate is home to millions of people from around the world who are looking for a better life for themselves and their families (Ghazanchyan, 2017). According to Spooner (2015), Dubai does not limit itself to a unique identity because it is an example of how modern cities could reinvent themselves. Indeed, it is not like Paris or New York, which are constrained by their historical roots. Instead, some of the world’s most magnificent structures and developments such as the man-made Islands were all conceptualized and implemented in Dubai (Ghazanchyan, 2017). Figure 1 below shows how such a modern vision has transformed the Dubai skyline. Figure 1. Dubai’s Man-made Islands (Ghazanchyan, 2017, para. 1). Based on Dubai’s transformation journey, it bears no historical claims, as older cities do. Consequently, it holds limitless potential in the conception of architectural designs. These attributes explain why Dubai offers no resistance to the concept of generic identity proposed by Koolhaas (1998). Indeed, it has no obligations to identity or context. Developments Centered on Airports Koolhaas (1998) argued that most generic cities formulate their development agendas around the growth of airports. Dubai has several airports, including the Dubai International Airport, and Al Maktoum Airport. Most developments in the emirate tend to concentrate around these transport hubs. For example, there are many new developments targeting the growth of Al Maktoum Airport. Emaar is one such developer that is building 15,000 homes near the facility. The project will provide residents of Dubai with housing options such as villas, townhouses, and apartments (Saadi, 2016). Figure 2 below shows the proposed plan. Figure 2. De
To market a smoking cessation program, it is important to have a marketing strategy. The strategy is a framework made up of variables such as the segmentation of the market, identification of the target market, positioning, marketing mix elements, and expenditures, based on which strategic decisions can be made (Clancy, 2007). In the case of the smoking cessation program, the target group is made up of smokers who can be further subdivided into segments such as heavy, medium, and light smokers. The segment identified for marketing the smoking cessation program can include all smokers or smokers who wish to quit or heavy smokers. Ideally, market segments with a potential for high sales, profits, growth, and a minimum of competition are the most attractive (Craft, 2004). This suggests that treating all the smokers together as a segment is best to market a smoking cessation program. As the whole market is chosen as a segment, the public health organization can adopt undifferentiated marketing strategies and these strategies should have good mass appeal. The Smoking Cessation program should be made readily available at all places and ideally, this can be done through training of primary health center nurses and through pharmacists. Whenever a smoker is identified either in the hospital or in the pharmacy, they should be encouraged to quit smoking. Marketing materials should consist of television advertisements, celebrity endorsements, informational signs, and displays in the pharmacy and in hospitals. Pamphlets describing the smoking cessation program can be given for free along with cigarette packets. The patient profile sheets in hospitals and pharmacies can also be used to identify smokers. As an incentive to go for the program, successful quitters may be asked to give testimonials on television or rewarded in other ways. The participants of the program must be encouraged to bring in referrals or enlist themselves as trainers of the public health organization if they are suitably educated. This would enhance the marketing cycle. Bibliography Clancy, K (2007). Marketing Strategy Overview. American Marketing Association. Craft, S. H. (2004). The International Consumer Market Segmentation Managerial Decision-Making Process. SAM Advanced Management Journal. Volume: 69. Issue: 3.
The process of making moral judgment is guided by rational principles, which are based on teachings of Jesus and Kant. According to Jesus, people should not judge others lest they be judged too. The principle is usually misinterpreted to mean that it is wrong to make any moral judgment. Jesus urged people to do to others the things they would want done for them too. Individuals who follow the principles of Jesus regard the rule as universal and golden in making moral judgments (Barry & Shaw, 2013). Jesus also summarized His principles of moral decision making by requiring people to love God with all their heart and love their neighbors as they loved themselves. According to the rules by Jesus, there is no need of fixing rules to guide moral judgments because when people are guided by love for each other they do the right things (Barry & Shaw, 2013). According to Kant’s principle, people should act in ways that allow the maxim of their will comply with establishment of the universal law. However, the principle contradicts the rule by Jesus that people should not judge others. According to Jesus, people should only do to others the things that please them. Nevertheless, the two principles are compatible because they are governed by the practical reason of respecting God and humanity (Barry & Shaw, 2013). Self-interest is another principle that guides moral behavior but people misunderstand self-interest to mean being selfish. It is possible for one to be governed by self-interest and be moral. The only challenge arises when individuals from different communities with different beliefs interact. Studies have shown that all human behaviors are guided by self-interest. For example, when an individual donates blood it would be perceived as though the donor is selfless. The donor achieves self-interests of feeling good, relieve of guilt and self-esteem. Self-interest is absolute because no one can escape it in what he or she does as demonstrated in the aspect of donating blood. Self-interest is relative in determining moral behaviors because people do things guided by their genetic make-ups and surrounding environment. The role of the environment depends on the interaction of children with their parents and culture (Barry & Shaw, 2013). For example, on the story of the Good Samaritan a person was beaten up by robbers and left at the roadside. Among the three people who found him, two did not do anything to help the person but one who was the Good Samaritan behaved differently. W
Nowadays, social media has become a popular marketing tool. Different companies, especially the ones exercising e-commerce, use it to promote their products and services. The primary reason for this is the fact that social media like Facebook and Twitter allow advertising to seem more credible since most users receive this information from friends. This is the source that is reliable by default for the large portion of auditory. Spotify is one of the most popular music streaming services that has successfully addressed social media to promote its service. Marketing Functions Spotify has used Facebook and Twitter for several functions, which are core to their business. The primary goal of the company is to distribute music. The first step is to determine which music is currently trending. Social media is a great tool for this since people are eager to share tracks and albums that they liked. The brand also uses these platforms as a source of news. Various posts including information about the new music releases create awareness among users and encourage them to listen to it, making this function the most important. Finally, it is easier to distribute songs among the large audience. For instance, Facebook had more than 1,5 billion monthly active users in the second half of 2016, and the numbers are increasing. One of the most important features of social networks is that they allow users to share feedback with companies. This may become a crucial factor in a business’s survival. Facebook and Twitter allow Spotify to receive opinions about its service and to plan further strategies for development. Rapid Growth Tying up its business to social media is one of the reasons identified in the article that explained the rapid growth of Spotify’s audience. There are several features of this combination. For instance, users are required to have an active Facebook account to get access to Spotify. Other elements include the possibility to play songs on Facebook if they appear in the news feed or to share tracks with friends via messages. This step has changed the company’s pricing policy, for it switched from offering a 10-hour listening time for free each month to provide six months of access without payment. However, there are also some drawbacks to this strategy, for Spotify does not receive enough revenues from free accounts to cover the expenses. Nevertheless, choosing Facebook and Twitter as promotion tools appears to be a reasonable step. Users are interested in the news of the musical world. As the article states, the company’s posts receive a lot of “likes” if they feature information about bands visiting their premises. There is also the interest of the audience in playlists that are a part of various festivals. Besides, music is an important part of the mass culture, and people tend to explore new releases and events. They recognize the need to be acquainted with the latest soundtracks to be a part of the community. I have noticed that most of the information regarding music and other services reach me and my friends mainly through Facebook. It is our primary source of information that we receive daily. Moreover,
Introduction Financial crisis is a term used to refer to a situation in which the value for money goes up hence attracting high demand. This in return increases its supply. It entails unstable financial markets in which the currency flow is limited and hence affects households and businesses. In other words, the demand and supply of goods and services is disrupted. Many economists have developed theories on causes of financial crisis and how it can be avoided. Causes Mortgage lending is one factor associated with financial crisis. This is because earlier on the institutions dealing with the mortgages did so at low interest rates for high priced houses. In addition, the conditions involved were favorable to many people. This led to many people taking this mortgage loans yet they could not afford. A financial system shock disrupted the situation and the prices of the houses fell and many people could not pay their loans. The institutions therefore experienced liquidity issues. This caused such business to be risky and not many people could invest in them. There are those factors that are not related to subprime mortgage market but have contributed immensely on the financial crisis. They include small banks, agents providing loan security, investment procedures by the government and other financial institutions lending and proving securities for the same. Effects Financial crisis has led to collapse of many businesses, high rate of unemployment hence poverty as well as reduction in government revenues. Moreover, slow economic growth characterized by decreasing stock market and weak currency. Most of the economies have continued to decline and financial institutions have continued to suffer. For this reason, t
The Impact of Terrorism on Tourism Demand by Jorge E. Arana and Carmelo J. Leon Terrorism poses a threat to the security of a country and thus it has a negative impact to the tourism demand. The authors of this article major on the effects of September 11 terrorist attacks on the tourism sector. Due to the attacks, some destinations lost image and attractiveness while others upgraded their attractiveness. The tourism industry is very sensitive to the negative events of a country such as political violence and terrorist threats and attacks (Arana & Leon 2008). The absence of security threats facilitates the developments of world’s tourist destinations. Terrorism has a great effect on the tourism industry as it affects accommodation facilities, transport infrastructure, urban and environmental management, and international relations between nations. The success of a country’s tourism industry depends on various factors, which determine the purchasing decision of a tourist. Some major factors contribute to the success of the tourism industry and they include leisure, job opportunities, education, exploration, and others. Hence, the purchasing decision of a tourist is dependent on many factors including availability of theme parks, quality of services at accommodation centres, and social centres, working environment, and personal security among others. Tourists value peace and tranquillity for pleasure and other activities offered at the preferred destinations as the most important factor in the selection of a tourism destination. The study showed that the September 11 terror attacks affected the international tourism in major parts of the world. Tourists feared for their personal security in overseas nations and airline transports. They feared terrorists’ retaliations and thus there was tourists’ shock in the world tourism industries. In addition, the study highlighted the fact that the September 11 terror attacks were main contributors to the decreased number of tourists in Mediterranean and Canary Islands. The study found a 25 per cent monetary decrease in tourists’ willingness to pay for average package for various tourist destinations (Gilbert & Terrata 2001). On the other hand, the tourism industry has a quick ability to recover from negative economic effects. However, the recovery depends on the speed of correction of the negative economic events. The authors argue that in the event of unrepeated terrorist attacks, tourism industry takes a six to twelve months period to achieve full recovery. Hence, terrorism affects both the purchasing and travel decisions in the tourism industry. The study also found that the magnitude of the effect of the September 11 attacks affected world nations differently. Three forms of dimension, viz. cultural aspect, individual experience, and cost of risk avoidance played a major role in determining the magnitude of effect on a destination. Beginnin
In the context of the present-day developments, readers have a wide range of works of literature, which may attract their attention. Therefore, every writer is determined to create a composition, which will gain popularity when it is published. To fulfill this aim, they adhere to numerous techniques to make the stories and books more engaging and satisfying. The methods of compressed plot and the detailed description of characters and events may make a considerable contribution to achieving this purpose. Both of them capture the attention of readers and make them feel strong emotions. The first one implies impressing the reader at the beginning, and the second one makes him or her feel empathy for the characters. First of all, a compressed plot may be a feature that makes the story more engaging to the readers. As for the long novels, it may present an ordeal to reach the end of the book, as it requires a significant amount of patience. People tend to be misled by the number of scenes and find it difficult to analyze them. In case the plot contains a limited range of situations, the story lacks the preparations to culmination. Thus, readers may be confused at the beginning of the narration, which makes them interested in the story to a large extent. An illustrative for this thesis could be the story Royal Beatings , which is compressed in the context of its plot (Munro, 2012). Although the number of scenes is limited in it, they are connected, and this fact makes the work of literature unique and especially engaging. Secondly, another method, which captures the attention of readers, is describing details. It allows people to understand the personality of a character and the situation he or she is involved. Mentioning particular aspects, the author can emphasize a certain characteristic and highlight its significance in the sequence of events. In addition, the importance of explaining the context of the circumstances can be explained by its contribution to making the meaning of the story clearer to readers. In this regard, Royal Beatings can be mentioned again, as it contains a detailed description of characters (Munro, 2012). This way, they may seem to be real, and the situations they encounter become believable. Readers are capable of feeling empathy for the characters, as they can understand their thoughts, emotions, and decisions. For this reason, detailed descriptions and explanations are an integral part of satisfying stories. In conclusion, both of the aforementioned methods are effective in making the story engaging and satisfying. People enjoy the works of literature, which cause them to feel a wide range of emotions during the narration, and compressed plot and detailed decryptions are effective in this regard. This thesis may be proved by the example of the story Royal Beatings. It gives an impression on people due to its limited range of events and in-depth explanations, which cause them to feel strong emotions. Reference Munro, A. (2012). Royal Beatings. In Selected St