The relationships developed by businesspeople and their customers determine the success of different companies. Many companies that embrace the power of Customer Relationships (CRs) emerge successful. The decision “to use various Customer Relationship Management (CRM) programs has made many organizations profitable” (Fishman 19). Many retailers have established their competitive advantages using effective CRMs. Retailing companies should embrace the power of CRM in an attempt to emerge successful. CRM is a critical practice that promotes the best strategies and ideas. Such ideas have the potential to make different firms successful (Schermerhorn 13). This essay explores the nature of different CRM programs practiced by three retailing companies. Wal-Mart Many American multinational corporations use powerful strategies and practices in order to retain their customers. Wal-Mart attracts more customers using its powerful CRM strategy. The company has a website that makes it easier to provide quality customer services and support. The firm expects every client to open a new account. Such accounts make it easier for every customer to ask the required questions and give his or her feedbacks. The company’s Support Team offers the best advices and tutorials to guide every customer (Fishman 38). This approach has always supported the company’s clients. A huge number of customers will buy new products after visiting the company’s stores. This is the case because the company provides the best customer support. The company has created several departments to fulfill the changing needs of different customers. Every department deals with its customers in a professional manner. Such departments ensure every customer gets quality services and products. This strategy has continued to support Wal-Mart’s CRM. The company’s website has an effective Ordering Service (OS). This service provides relevant information to the targeted customers (Fishman 49). Every customer “can get the required information about every specific product” (Fishman 57). This strategy has improved the trust of many customers in the company. The company also embraces a powerful concept called “Marketing and Fulfillment Strategy”. This concept makes it easier for Wal-Mart to market its products at friendly prices. The company uses lower prices in order to compete with other firms such as Nordstrom. The company also offers numerous and diverse products that can fulfill the changing needs of its clients. The 4Ps of marketing (Product, Promotion, Price, and Place) have also made Wal-Mart a competitive player in its industry. Wal-Mart’s marketing strategies also attracts more clients (Schermerhorn 23). Wal-Mart is currently using new tactics to support its customers. For instance, the company is embracing to power of social media in order to emerge profitable. The company informs more clients about its superior products and services. The firm uses different social media platforms to inform its customers about its new products and services. Every department informs its customers about the company’s new prices. Wal-Mart’s “Retention and Loyalty Programs” has been critical towards promoting its performance (Fishman 73). The company supports its customers using the best strategies. For example, the firm reduces its p