Executive Summary Furniture retail business is among the most competitive industries in Australia. It has several key players; however, the main players are IKEA and Super Amart. IKEA is considered the largest retail store in the globe, while Super Amart is considered the largest discount retail store in Australia. There are several similarities and differences in-store design and merchandize assortments between the two retail stores. The main similarities between the retail stores are the strategic location of stores, store layout, design, and establishment of a warehouse near stores. On the other hand, the differences range from differences in the range of products provided to the area of operation, for instance, Super Amart mainly supplies furniture and home appliances and accessories while IKEA supplies furniture, home appliances and accessories, flats and family mobile among others. There are several recommendations that both retail stores ought to consider to prosper in the retail store industry; for instance, the retail stores should consider the culture of the respective market before naming their products. They should also establish an effective pricing policy such as discounts, among others. Introduction Marketing is the process of establishing a market for the product of a company or organization. It can also be viewed to be the process of ensuring that products of an organization meet the demands of the market and meet expected standards by consumers. Marketing ensures that goods of a respective company appeal to respective consumers. There are several organizations in the business environment, and each has a different marketing strategy. Marketing strategies are developed by organizations or companies with the aim of ensuring an increase in sales and establishment and maintenance of competitive advantage over other operators in the respective industry. This is a report on individual retail marketing in the furniture industry in Australia. The report is on two retailers, which are Super Amart and Ikea. Background information IKEA and Super Amart are the leading furniture retailers in Australia. These retailers offer furniture products at affordable rates, and their supply is reliable. They are considered the leading retailers in the furniture industry in Australia. Furthermore, these retail stores are considered among the most successful retail stores in Australia. The success of retail stores in the furniture industry has been boosted by the competitive nature of the Australian economy (McCain, 2011). Furniture is on high demand; hence operators in the industry experience high income, but competition is also intense. These companies are not only known in Australia but the global market, for instance, IKEA. IKEA is a private global company, and it offers home-based products. Most of the products designed and sold by IKEA are ready-to-assemble in nature. The company mainly supplies desks, beds, and other home appliances and accessories. IKEA is considered the largest furniture retailer globally. The company was founded in Sweden by Ingvar Kamprad. On the other hand, Super Amart is also considered the largest discount retailer in bedding and furniture in Austral