Product category description Our product category entails developing a squeeze toy similar to that used for relieving stress. The squeeze ball entails a handheld device that can easily be squeezed using one hand, and thus apart from decreasing emotional tension, it reduces muscular stress. The squeeze ball usually targets muscles including the thumb flexors, fingers, and wrist (Stalvey and Brasell 8). The squeeze ball will be made of foam rubber to improve the ease of squeezing and thus facilitate the effortless acquisition of associated skills. For instance, the toy could be used to enhance nerve stimulation for enhanced cognitive development, divert attention, and prevent the occurrence of repetitive injuries. For improving the effectiveness of the toy in facilitating the mentioned functions, the squeeze ball will be designed in such a way that its color changes if squeezed thus capture the attention of the individual in a manner that fosters their development (Kim 330). Methodology The idea to develop the squeeze toy bases its findings on a comprehensive market research undertaken by a team of engineers. The research is founded on secondary and primary research to gather substantial data on the need for fostering cognitive and physical development. The goal of conducting the marketing research was to acquire insight into the simple methods of children development that are commonly applied today. Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children. The marketing research targeted different customers such as students and employees. The rationale for targeting these groups arises from the realization of balanced development as a common phenomenon affecting different individuals irrespective of their demographic characteristics. The simple sampling technique was employed in selecting the respondents. The research team constructed a sample of 100 respondents. Ethnographic studies and interviews would characterize the primary data collection approaches. The study sample comprised of individuals, mainly children, with different demographic characteristics hence making it representative. On the other hand, secondary data collection involved gathering data from available online sources. Target Consumers The squeeze balls target a specific population composed of the young generation. Particularly, the squeeze ball would focus on consumers between five and seven years old. The primary and secondary research findings reveal that children in the given age group experience several aspects of cognitive, social, and physical development and thus, the application of the squeeze ball would successfully facilitate childhood development (Streisand et al. 515). In particular, the team of engineers engaged in the development of the product believes that parents would also embrace the squeeze balls since they appear in the form of a toy that could also improve the various elements of children development. In this regard, the marketing aspect of the squeeze toy would focus on middle and upper-middle cl