Overview of the Company “Crocs, Inc. is a multinational Company that deals in the design, manufacture and sell of footwear men, women and children” (Crocs 1). The company was founded in 2002 and has since experienced tremendous growth due to effective management. Currently, the company’s main plants are located in nations like China, Mexico and Italy and sells products in excess of 125 nations. This paper highlights the company’s sustainable competitive advantages and the associated benefits. Competitive advantages of Crocs, Inc. Crocs, Inc. has several competitive advantages that allowed for quick transition from a local company into a multinational company. Some of these competencies are briefly discussed in the following paragraphs. Croslite Material Crocs, Inc. uses a peculiar material referred to as croslite to manufacture all its shoe products. The material is long lasting, very light, affordable, and odor resistant; hence, produces a supremely comfortable end product (Parpis 3). Furthermore, the material is of dual nature, and the footwear can be used on land and under water without compromising the quality of the product. In connection with that, the company was named Crocs after a close association with crocodiles. Despite the fact that replicating the material is hard, the company still owns the right to the material. Product Innovation Despite stiff competition in the footwear industry, Crocs came up with simple, but effective innovations that make products maintain a competitive edge. “As such, the company designs and manufactures shoes that are simple, easy to clean, stylish, attractive and exist in several colors” (Crocs 1). Besides the simplicity, the products are comfortable to wear and serve their practical functions for the average consumer. Marketing Strategies “The Company uses simple but effective marketing tactics such as word of mouth, newsletters, concerts, trade shows, sports events and several others to pass the message to potential customers” (Anderson 2). The company’s marketing team helps to identify the most appropriate places and methods of advertising their products. For example, the implementation of the “out-of-box vertical displays” was a highly innovative idea that helped the company to realize significant improvement in product sales. Vertically Integrated Supply Chain (VISC) Crocs, Inc. uses a unique supply chain network that accounts for increased responsiveness to customer requirements when compared to competitors (Lashley 1). Unlike their competitors, Crocs retailers are not bound to make large orders before the actual selling period because the company completes orders in relatively short time spans. As such, the company’s supply chain system enables it to produce and deliver products to markets before market competition intensifies (Anderson 2). Sustainability and Benefits of Core Competencies The core competencies of Crocs Company are sustainable and would enable the survival of the company against key competitors like Nike and Timberland. Firstly, the company’s unique material gives it an advantage that none of its competitors enjoys at the moment (Anderson 2). Additionally, by owning the rights to the durable, cheap and environmental friendly material, the company will be able to increase its market s