Executive Summary The scope of this report is to review strategic marketing internationalization options for Progressive Corporation to enter and penetrate the Belgium insurance industry. The study aims at examining different marketing mixes that might facilitate sustainable business activities in the dynamic and conservative Belgium market. Therefore, the topic of the proposed report is strategic internalization product marketing strategies that might guarantee the success of Progressive Corporation’s intention to move into the Belgium market. The selected organization might benefit from the findings of this report is the successful American-based Progressive Corporation. This company has been in the US market for more than six decades and has established a successful brand image within the local market and beyond. The rationale for selecting this company is its expansive market coverage, innovative approach to product branding, and intentions to move into new international markets. Moreover, the company has a strong and stable market capitalization. Also, Progressive Corporation has had consistent positive performance in the last three decades. The researcher used a qualitative research design to collect and analyze secondary data from Progressive Corporation’s performance report, Deloitte’s 2018 market overview of the Belgium insurance industry, and FitchSolutions’ global overview of the insurance industry. The researcher also integrated reputable journal articles and books to capture a wider insight into the scope of the report. Data analysis involved an institutional theoretical framework to examine the internal and external market environment of Progressive Corporation’s marketing successes. These strengths were related to the marketing situation in Belgium in terms of target customers, unique selling points, distribution plan, pricing and positioning, special offers, marketing materials, promotion, online marketing, conversion, joint venture, retention, increasing transaction prices, barriers to market entry in Belgium and competitor analysis. The findings indicated that Progressive Corporation has strong international marketing strategies that might foster a smooth and effective market entry into the Belgium market. To guarantee sustainable business activities in the new market, Progressive Corporation should consider improving market targeting, promotion, and publicity strategies. Scope, Aim, and Topic of the Report This report examines the potential international marketing strategies that Progressive Corporation should integrate into its planned entry and penetration of the Belgium market as an international insurance services provider. The scope of the report focuses on the international marketing approach to be implemented in the Belgium market for the American-based Progressive Corporation. The report is centered on the insurance industry and how Progressive Corporation might be positioned to effectively penetrate the foreign market. This study aims to examine potential international marketing strategies that might foster smooth and suitable entry into the Belgium insurance industry for Progressive Corporation. The topic of this report is internationalization marketing strategies to guarantee proactive and effective market entry for the American-based Progressive Corporatio