Target Markets Kingsford Charcoal should focus its advertising and promotional campaigns on men since they constitute about half of the consumers. Men are usually the main consumers of Kingsford Charcoal’s products because they frequently use them in making barbecues. The willingness and the ability to purchase products, such as charcoal from Kingsford Charcoal, make men form an important target market. Therefore, it is very important for Kingsford Charcoal to target males in order to increase the use of charcoal grills in various households. An increase in the purchase and the use of charcoal among men leads to a corresponding rise in the sales Kingsford Charcoal’s products. Another recommendation is on the fact that Kingsford Charcoal needs to tailor its advertising and positioning strategies to the needs of young families, which are new entrants in the grill and charcoal market. Young families use grills for cooking and warming homes, and thus Kingsford Charcoal needs to advertise its products to this set of the target market to increase awareness of the products and encourage potential consumers to purchase them. The target at young families implies that Kingsford Charcoal should also focus on women since they are part of the structure of the young families, and thus they dictate some of the products purchased by them. Product Strategy Kingsford Charcoal should position the blue bag in a way that does not only increase its appeal to the target consumers, but also meets the needs and expectations of consumers. Since consumers of grill and charcoal’s products are concerned with the quality of what they purchase in regard to the price, Kingsford Charcoal needs to ensure that the blue bag meets the consumer requirements for it properly to position itself in the market. To increase its appeal to consumers Kingsford Charcoal needs to position, design, and shape the red bag in a manner that appeals to the target consumers. It is recommendable that Kingsford Charcoal should engage in operations that convert consumer expectations into products. Appropriate positioning of the red bag in the market can increase the demand for the products and thus boost purchases that target customers make. Pricing Strategy Since consumers are the main determinants of purchases and revenues earned by Kingsford Charcoal, it should price its products to suit the purchasing power and preferences of the target consumers. One of the recommendations is that Kingsford Charcoal should employ competition-based pricing strategy. The need to employ competition-based strategy is to facilitate effective competition among Kingsford Charcoal and its competitors, such as Royal Oak. Competition from companies like Royal Oak and private label brands makes competition-based pricing strategy very crucial in the quest of Kingsford Charcoal to increase its market share and revenues. Kingsford Charcoal should price its products after an extensive market research on the potential customers and understand their purchasing powers, preferences, and buying behaviors. It is important for Kingsford Charcoal to see that many consumers of charcoal and grill purchase these products during the months of April and September. Hence, Kingsford Charcoal nee