Introduction For decades, the environment-related discourse has attracted the attention of scholars, trying to develop the most effective communication tactics and channels. Researchers attempt to explore the content and the features of the delivered messages and methods to make them effective. Klein (2019) states that hundreds and thousands of people are eager to draw the attention of millions. It is quite expected that a large number of young people are involved in the discussion of ecological problems, but the age of activists is changing as younger individuals are entering the debate. At the same time, this heated conversation only partially translates into actual improvements or specific measures undertaken to address the issues that attract wide audiences’ attention. The persistence of various hazards and potential disasters can be regarded as some of the reasons for the exploration of the peculiarities of current communication patterns on the matter. Melodrama as the Central Element of Environmental Debates The nature of the discussion of environmental issues has remained unchanged for years. Melodrama is a remarkable feature of this discourse that helps communicators to attract more attention to certain problems (Schwarze, 2006). Schwarze (2006) defines melodrama in the environment-related debate as to the “polarization” of different groups and juxtaposition of ideas (p. 240). Melodrama as a rhetorical tactic is instrumental in drawing attention and involving larger groups of people. The polarization of different stakeholders and cohorts makes heated debates more visible, unveiling the most challenging aspects. Although many scholars see this trait as negative and leading to undesirable outcomes, Schwarze (2006) finds melodrama useful and even unavoidable. The polarization of groups is associated with voicing the views and needs of diverse populations, which is critical for the development of solutions that could be effective. It is also stated that the division between groups can help in identifying the exact causes of the phenomenon and possible strategies to mitigate numerous negative effects. Another characteristic feature of melodrama in ecological discourse is its association with simplifications. This rhetorical tactic leads to the simplification of issues, which is harmful to the debate and environmental issues under discussion. Nevertheless, Schwarze (2006) finds this aspect positive as well and claims that simplicity can ironically unveil the complexity of the problem as the perspectives of different groups are articulated. Although melodrama can have some adverse effects, it still needs to be present in the discourse because this method brings more people to the discussion. It is possible to note that melodrama in the ecological debate helps people to appeal to moral values and encourages them to act while some negative effects are also apparent. Polarization Appealing to a specific group or several groups rather than the public, in general, is a common tool in the discussion of environmental problems. At that, polarization extends the boundaries of stakeholders and is often found in the way messages are articulated. Hart and Feldman (2014) mention that nature-related communication tends to have positive and negative approaches, but the polarization of some aspects of problems is obvious and rather harmful. It