Introduction Expanding into a new market is a natural stage in the development of an organization that is willing to grow and attract new customers. New markets provide a wide array of possibilities for growth, which makes them a lucrative area for global companies to explore. The significance of new markets is particularly high for organizations operating in the agribusiness sector, where improving the efficacy of food production and delivery is of particularly high importance. Due to the need to maintain the quality of the final product high, global agribusiness organizations such as Agribusiness Global have to seek cheaper transportation and production options. With a plethora of untapped potential for increasing crop quality and a comparatively low level of competition, Tanzania is a perfect choice for Agribusiness Global’ expansion into the African market. Agribusiness Global has established itself as a global corporation functioning in the agribusiness sector by advancing the quality of products, improving the growth of crops, and offering tools for managing issues such as pests (“Advancing the global crop protection and plant health industries,” n.d.). Due to the need to expand, Agribusiness Global will have to seek cheaper options for expanding to eastern Africa. The identified goal is quite challenging since Agribusiness Global should maintain the quality of its product at the required level, at the same time looking for opportunities to attract new customers. Herein lies the necessity to expand to the Tanzanian market, where local markets and food producers are growing. Growth Strategy Analysis: Opportunities for Expansion The Tanzanian agribusiness market represents the untapped potential that needs to be explored thoroughly. According to the recent data, the conditions for growing a vast number of crops, as well as producing poultry, are perfect, with local businesses blooming with opportunities for producing high-quality food (USAID, 2018b). Therefore, promoting change in the target market by encouraging the target demographic to use more effective tools for maintaining the quality of the crops and food delivered to the local buyers high should be seen as an important opportunity. Furthermore, commercial farming in Tanzania requires support to meet the local demand, which Agribusiness Global will be able to provide (Krone, Dannenberg, & Nduru, 2016). The specified issue is particularly important for local businesses that attempt at expanding into the global market by partnering with larger corporations. Figure 1. Ansoff Matrix. As Figure 1 shown above indicates, Agribusiness Global will have to implement the quality- and change-oriented growth strategy to enter the Tanzanian market and partner with a local company. Agribusiness Global will have to diversify its product to meet the demand of the Tanzanian market and ensure that the provided pesticides meet the needs of local farmers. The price issue can be managed by using local supplies, including technology and crops (USAID, 2018a). Thus, Agribusiness Global will be able to expand into the Tanzanian market and grab the attention of local citizens by emphasizing the healthiness and cheapness of the product. Macro and Competitive Environment: Other A