Introduction We are living in the world of rapid changes and innovations. Different companies are fighting for a place in the sun and trying to expand globally to win the customers’ attention, remain competitive and achieve success. The markets are full of various businesses, and it is critical for them to show their advantages and supremacy. Realizing this, I decided to choose a prosperous company, which is known to everyone, to find out what makes it so unique and attractive. When searching for the companies with the best performance in the world market, I understood that Apple Inc. perfectly meets my demands. This organization manages its operations in the market of digital devices, which is very broad. Moreover, the models of its products are alike so that it seems to be strange that the crowds of people are gathering near the stores when they are emerging. Thus, the fact that Apple Inc. became an extremely popular company in a relatively short period of time attracted my attention and made me select this company for the project. Apple Inc. is a well-known and successful company that is focused on technologies. The company bases its operations on the production of “personal computers, mobile communication devices, and portable digital music and video players and sell a variety of related software, services, peripherals, and networking solutions” ( Annual Report 2009 , 2009, para. 4). These products are sold worldwide so they can be seen not only in domestic market but also in 80 foreign ones. The official headquarter of the company is located in Cupertino, CA in the US. Here the majority of products are designed, constructed and then spread to different locations. The organization is known for its innovations, such as iPhone, iPad, Apple Watch, etc. Foundations of Global Business The majority of big businesses use their best practices to globalize successfully. In this way, they gain an opportunity to get in the larger market and increase their profit. Apple Inc. is not an exception. According to the report, which was made several years ago, its products can be found in 80 countries all over the world ( Annual Report 2009 , 2009). Today, Apple operates mainly in the US, UK, Canada and China. These countries are located in Europe, the continent of North America and Asia, which allows the company to reach various destinations easily and become popular in the countries with a large population. Needless to say, that such approach increases the profit, but it also requires efficient cooperation among the personnel who has different nationalities. The company operates in these countries also because they are the members of WTO for many years already as well as of the World Bank and IMF. As they act according to the guidelines of these facilities for more than a decade, Apple Inc. can be sure that its business is safe. If these countries failed to follow the guidelines, the company might never increase the number of operations in them and could manage only online selling. Except for that, the fact that the countries have a transparent political institution and their judiciary systems establish justice makes them more attractive for businesses. Moreover, they prom