Introduction   * Fast fashion has become a common trend in many parts of the globe.   * Operations management is being embraced in this field to meet customers’ needs.   * The key operations of fast fashion businesses include sourcing, design, and distribution.   * Design is pursued using emerging technologies, fashion trends, and customer demands.   * Distribution and sourcing are done efficiently to support the needs of individuals in different regions. Due to the changes experienced in the fast fashion industry, retailers have been forced to focus on quality, reduced price, and fast market entry. Sourcing is implemented using the famous lean or Just in Time (JIT) models. This means that required materials are acquired and delivered whenever they are needed. When operations managed is implemented efficiently, a given fast fashion company will achieve its goals much faster. Key Operational Functions: Managers’ Roles and Responsibilities Design   * This is the most critical function for fast fashion companies or retailers.   * The unique needs of different customers should be identified.   * Issues such as product design and processes are addressed during this phase.   * Facility design is taken seriously depending on the level of demand, potential changes, and number of employees. During the “design” stage of operations, managers should liaise with key persons such as designers, advisors, and employees. They should allocate funds to catch up with trendy designs or fashions. They must also coordinate with key suppliers to ensure that everything is put in place. Managerial functions such as leading, empowering, and guiding are critical during this phase (Ciarniene & Vienazindiene 2014). Capacity planning should also be considered by managers. This practice results in demand estimation and can make it easier for a given corporation to respond to emerging needs. Implementation   * The manufacturing system is usually monitored continuously.   * Key decisions such as tradeoffs are made.   * Administrative roles are also pursued.   * Such practices ensure that employees are equipped with the right resources, empowered, and encouraged. After the intended product has been designed successfully, the manufacturing system should be monitored to support the implementation process. Tradeoffs and other key decisions should be made. Individuals should be guided and trained to support the intended goals. Throughout this phase, managers have a role to engage in administrative functions. Hill and Hill (2018) indicate that leaders should also ensure that every employee operates in a safe working environment. Planning, Sourcing, and Forecasting   * Planning decisions are made during this stage.   * Technological adoptions and introductions of superior systems are considered.   * Desirable raw materials are identified and sourced.   * Forecasting is also done whereby companies predict positive/desirable results or demanded quantities.   * The number of the targeted customers can also be estimated.   * Issues such as transportation and forecasting are considered during this phase. Since emerging trends should be identified and replicated within the shortest time possible to meet the needs of different customers, long-range planning decisions are critical. Managers must also engage in production planning. This means that they should identify the