Introduction Volkswagen Group is one of the leading companies in automobile manufacturing that includes twelve famous car, motorcycle, and commercial vehicle brands. The company has 122 production sites all over the world, with the majority of them concentrated in Europe (Volkswagen Group 2019a). Currently, the company is going through a recovery process after an environmental scandal in 2015 (Boudette 2017). Environmental Protection Agency in the US found that Volkswagen installed software in their cars that could detect when the engine was being tested for emission to demonstrate improved results (Boudette 2017). Since then, the company had to change its priorities and pledge to become the most environment-friendly vehicle manufacturer. According to Matousek (2019), the company aims to have 40% of its revenues from selling electric vehicles (EVs) by 2030. In 2018, the company sold 10,834,012 vehicles, employed 655,722 people, and reported €17.1 billion of operating profit (Volkswagen Group 2019a). A short PESTLE analysis is provided below to identify the environment in which the company operates. The political environment is unstable since it is associated with considerable threats. The United States and the United Kingdom are major markets for the company; however, future political relationships with these countries are unclear due to Brexit and the willingness of the US to put tariffs on goods from the EU (Bush 2019). As for the economic factor, its effect is mixed due to two contradicting trends. While consumer spending is growing in the majority of parts of the world (Bush 2019), the passenger vehicle market has experienced a significant drop in the previous two years (Bullard 2019). However, it should be noticed that the EV market is growing rapidly, which is a positive sign considering the shifting priorities of the company (Bullard 2019). In terms of the socio-cultural environment, the environment-friendly business model is well received by the public (Matousek 2019). However, the desire to drive cars is decreasing, and people give up cars for scooters, bicycles, and public transportation (Bush 2019). Technological, legal, and environmental factors all revolve around the increased need to reduce the emission of greenhouse gases, which is identified as the top priority by Volkswagen. In short, the external environment is associated with both considerable threats and opportunities and the company has selected a viable strategy to address these matters. Considering the push for environment-friendly technologies and policies, front-line sales personnel must be aware of the company’s identified priorities. Therefore, the present paper aims at identifying training needs and designing a training program for the sales department to close the gap. Moreover, it also explains how the program should be delivered and evaluates its effectiveness and efficiency using relevant theories and frameworks. Design Learning Needs Analysis Learning needs analysis (LNA) is a vital process associated with considerable benefits for companies. LNAs aims at accomplishing three essential matters, including deciding what skills are required to be effective, evaluating the skills of staff, and identifying the gap in skills (Beevers and Rea 2016). Human resource (HR) man