Global competitiveness is determined by several factors including inflation rates and the economic system of the country, its market structure, and export-import policies. Global competitiveness has a great impact on the fashion industry and its potential, market opportunities, and growth. The current literature can be divided into two broad categories: theoretical literature and case study examples which reflect the current state of the global market. Boyd (2006), Dicken (2003), and Usunier (2000) produce a theoretical explanation of global competitiveness and its impact on different industries. Usunier (2000) analyzes the impact of cultural values and traditions on entrepreneur activity and business operations. Finance is a scarce commodity which meant that those who had access to it had an immense competitive advantage. But today, raising finance is perhaps the least difficult of the tasks facing an organization. Boyd (2006) and Dicken (2003) underline that with supply outstripping demand in the world’s financial markets, it has become comparatively easy for an entrepreneur to find the capital he or she needs. Many of the companies in which these investments are made a trade at enormous price/earnings ratios even though they have never sold a thing. What these investments represent is the recognition that an organization’s key asset is not its economies of scale, its track record, its brand — or any of the other trump cards traditionally held by the incumbents in a market. Saloner et al (2001) evaluate the role and impact of strategic management on global competitiveness and entrepreneur activity. The author concludes that what the investors are betting on is the organization’s knowledge — often pure, unadulterated knowledge, untouched by conventional commercial realities — which will potentially stand the accepted way of doing things on its head. An organization can gather information (from itself, from its customers, from the market as a whole) and exploit the knowledge it can distill from this which is the new scarce resource. One of the main documents which reflect the current state of competitiveness in The Global Competitiveness Report. The report provides businessmen and analysts with competitive indexes and country profiles, including analysis of business community and economic opportunities in different countries of the world. For fashion industry entrepreneurs, this information can help to evaluate market potential and growth opportunities, possible threats, and weaknesses of the market. The report underlines that financial muscle, a large labor force, or a major manufacturing plant is much less valuable; as many companies with large quantities of physical assets are finding, these things are often a hindrance, an impediment to change. All over the world, large organizations are recognizing the importance of information. The purpose of a brand is to generate loyalty for a product that is essentially undifferentiated. Attempts to change their traditional formulae have led to customer resistance even though the companies’ tasting panels showed that people prefer the new formulation. more and more brand-based companies are being forced to provide information because this is what their consumers expect. Technology and the Internet have both meant that the amount of information available to individuals is increasing exponentially: if you are