Introduction This report entails an analysis of various operation management issues. The report evaluates how the operations department in the Coca Cola Amatil executes the various operations management issues. The report will contribute towards the generation of sufficient and practical insight into the various operations management issues identified. The firm has been in operation for a considerable duration and has developed an adequate competitive advantage with regard to manufacturing, marketing, and distribution of diverse non-alcoholic beverages. The firm’s operations entail the production of diverse categories of beverage products such as sparkling beverages, ready-to-drink non-alcoholic beverages, non-carbonated energy drinks, and flavoured and carbonated waters. The firm also offers different carbonated beverages, sports drinks, juices, ready-to-drink coffee, and tea. The Coca Cola Amatil (CCA) also offers a wide range of flavouring ingredients, powders, and sweeteners that widely applicable in different water products. The firm’s operational efficiency has significantly contributed to its efficient growth both domestically and in the international market. In 2011, the firm’s net income amounted to $9,262,000. A report released by Forbes revealed that soft drink firms would continue to experience growth. Consequently, the firm faces intense competition from other soft drink firms such as Pepsi and other new entrants despite its optimal market position. In a bid to deal with this challenge, the Coca Cola Amatil has continuously focused on increasing its investment in the international market. Since its inception, the Coca Cola Company has established itself as a global leader with regard to operations and management outlook. One of the reasons behind the firm’s success relates to its effectiveness in bottling facilities and production systems. The firm’s manufacturing system covers production systems, which include primary inputs, conversion subsystems, and outputs. Other activities, which constitute the manufacturing process, include packaging and storage. Consequently, it has been successful in tapping the numerous opportunities in the global market. Charantimath (2007) defines operations management to include the various processes that firms incorporated in an effort to ensure successful operations. The processes focus on enhancing productive resources, systems, and supply chain (Basu & Wright 2007). Operations management is essential for it enables firms to deliver products and services that are in line with market needs. Firms should incorporate various operational issues in an effort to be competitive. Some of these include equipment maintenance policies, production scheduling, quality improvement, inventory management and material handling, risk management and managing information systems. This case study will illustrate how the Coca Cola Amatil has incorporated various operations management concepts in order to create and sustain a high competitive advantage. The core operations management concepts evaluated include quality control. Theoretical Framework Quality Management The Coca Cola Company focuses on ensuring that its customers attain a high level of satisfaction by consuming the firm’s products. One of the