Introduction The impact of social media on culture cannot be overestimated. It had a great influence on the cultural changes in the society so that the role of men and women has been defined by the mass media. In the process, it affected both intercultural and international communication. Many people globally have been trying to understand the meaning of culture and its influence on how human beings behave (Purvis 46). So, how does media influence culture and society? This essay tries to answer the question in detail, examining the terms separately and discussing the connection. Besides, the author touches upon another crucial question: how does culture affect global media? Definitions of Culture Different sociology scholars have tried to come up with various definitions of culture, with many of them having a lot of contradictions. The media has been instrumental in explaining to the public its meaning and enabling everyone to have a cultural identity. The well-being of people can only be guaranteed if they have a strong and definite identity that influences their sense of self and their relationship with other people who have a different cultural identity. The difference in beliefs and backgrounds helps people from different societies to relate and negotiate well. Intercultural relations have continued to fail because many people are not aware of their cultural identity. The internet and mass media have been instrumental in promoting globalization which has led to many positive influences on the culture of different societies and races across the world. Many societies have been able to add new aspects to their cultures as a result of globalization that is greatly facilitated by the internet and the mass media (Purvis 67). Globalization enables us to have an overview of different cultures across the world and in the end be in a position to copy some positive aspects. These papers will highlight the importance of media in culture construction and how the media has led to intercultural socialization. How Does Media Affect Culture? Learning about other cultures through the media can create some stereotypes which can be negative at times. The media plays an important role in educating the people and making them familiar with some cultures so as to avoid stereotypes. Examples of stereotypes that have been created by the media include portraying Muslims as terrorists and Africans as illiterates. By educating the people about different cultures and emphasizing on the positive aspects, the media can play an important role in constructing the cultures of different societies across the world and in the process avoiding prejudice and stereotyping. The mass media has got a large audience that gives a lot of power to influence many societal issues. The media advocates for social concerns and enables communication and exchange of positive cultural values among different societies (Purvis 91). The mass media presents information about a particular region of culture to the whole world and it s therefore very important for the information to be properly investigated before presentation. Global sports such as the World Cup enjoy a lot of following across the world and