Introduction This paper is aimed at examining the functioning of the customer service in AL Baraha Hospital which is located in Dubai. One should mention that this organization is incorporated into the structure of the UAE Ministry of Health. Overall, it is critical to focus on the strengths and weaknesses of this healthcare institution. In particular, much attention should be paid to the way in which the management fosters the wellbeing of patients. Furthermore, one should identify the specific problems that should be addressed by the administration. These are the main issues that should be analyzed more closely. Customer service in Al Baraha Hospital The customer service in Al Baraha Hospital is based on the principle that the well-being of the patients should be the top priority for medical workers and administrators. In this context, the term customer service can be defined as the actions that an organization takes in order to meet the needs of clients and improve their overall welfare (Stamatis, 2012, p. 7). In turn, such a notion as quality can be interpreted as the degree to which healthcare professionals are able to match the expectations of clients and ensure their safety (Milakovich, 2005, p. 11; Stamatis, 2012). It can be measured with the help of customer surveys which can throw light on attitudes of patients (Milakovich, 2005, p. 11). Additionally, the administration of this hospital attaches importance to leadership skills of healthcare workers. In many cases, the ability to take initiatives can be critical for improving the quality of services. Moreover, this organization postulates that every patient must be treated with respect regardless of his/her ethnic origin, religion, and race. These principles are incorporated in the customer service character which was developed by the UAE Ministry of Health (2014). To a great extent, these rules affect the development of policies and daily activities of separate employees. These are some of the aspects that should be identified. Specific examples One should focus on the way in which customer service is organized and managed by administration. On the whole, the policies of hospital administrators are aimed at ensuring that the clients can receive timely and efficient medical assistance. This is why administration of this institution attaches importance to such issues as cutting-edge technologies, data management, and professional competence of every employee. Moreover, the employees of this institution attach importance to customers’ feedbacks. In fact, this information is often used for the improvement of organizational policies and patient care methods. This is one of the points that can be taken into consideration. It should be noted that this hospital incorporates a customer service department. Its major role is to make sure that the needs of clients are effectively met. This department is supposed to evaluate the performance of healthcare providers and respond to the potential complaints of customers. Furthermore, one of its duties is the collection of information about clients’ attitudes and the degree of their satisfaction. Overall, the existence of this division helps the hospital to eliminate the risks to the healthcare of clients (Greiner 2003, p. 79). This is one of the details that should be taken into account. Additionally, the workers of this