Abstract Wheat Fillets Limited manufactures wheat products for human consumption. This comprehensive marketing plan covers market segmentation and various properly researched marketing strategies this company intends to employ in order to cut a niche in food and beverages market in Australia especially in Queensland. As the first market player to introduce natural wheat fillets in this market with an unlimited potential, the company intends to offer different grades of high quality wheat fillets for every household irrespective of their household income. This product comes with a unique combination of different nutrients laced with vitamin A. Reflectively, this twist adds comparative advantage above other competitors as it offers additional nutrient at the same price as other wheat products. Besides, it is easier to cook and takes approximately five minutes to prepare. As the world is embracing the need for energy conservation, this modification comes at the right time as a solution. To jumpstart operations, we intend to invest one and a half million dollars over a period of twelve months in addition to consultancy services offered to food outlets, hotels, and motels intending to incorporate this product into their recipe. Benefits will be derived from direct sales and properly developed distribution chain across the territory of Queensland. Within six months, it is projected that the revenues from consultancy will contribute 10% of the total revenue stream. This paper reflects on the market mix, PEST analysis, competition analysis, consumer analysis, geographical mix, market analysis, positioning strategy, and product analysis of a marketing plan for Wheat Fillets Company based in Brisbane, Queensland. Introduction Marketing strategy is essential before actualizing projections of a blue print. As a matter of fact, this plan functions on the margins of informed decision making after comprehensive research on viability and sustainability of a new product or a modified product (Rossiter & Bellman, 2005, p.56). In order to achieve desired margins in sales and total revenues generated, a proper marketing plan should integrate entry strategy, comparative advantage, and market segmentation since in most cases, there is always a strong competitor or competitors that passing might prove challenging due to existence of consumer perceptions and household names (Shimp, 2007, p.13). This analytical research paper explores the best bundle of marketing techniques Wheat Fillets Company intend to employ in a bid to successfully introduce a new product called Natural Wheat Fillets in the Queensland market in Australia over a period of twelve months with an estimated budget of one and a half million dollars. As the first player to introduce this product in the Queensland market with unexploited potential, the company intends to integrate this product as a daily meal for every household for different classes depending on the amount of disposable income of a family (Shimp, 2007, p.31). This product comes with a complete balanced food nutrients dominated by vitamin A. Reflectively, this twist adds comparative advantage above other competitors as it offers maximum nutrient value