Dissemination of information during crisis situation should undergo specific approaches and techniques that would allow to face the problems and address the contingency. The success of crisis communication lies in timely informing various stakeholders involved into the problem that would promote decision-making and create new perspectives for crisis management (Coombs & Holladay, 2012). With regard to the above-presented case, main groups and individuals engaged into the problem solving should relate to organization that control water supply mechanisms in the area, the government controlling public processes, the media that should warn the citizens about potential threats, and emergency management office itself. While disseminating information, communication should provide managers and above-mentioned stakeholders with information about the seriousness of the problem to enhance situational awareness and provide solutions (Coombs & Holladay, 2012). However, to avoid panic, the managers should first emphasize the fact that they hold the situation under strict control and, if the community members follow the instructions they give, the crisis situation will soon be eliminated. Including community members as important groups is highly crucial for avoiding difficulties. In particular, the emergency managers should first address the sector for preventing discontent and disorganized behavior that could even worsen the crisis situation. Therefore, proactive planning of crisis management should start with delivering decent messages to appropriate group, at an appropriate time, and place, and by appropriate media channels. According to Lerbinger (2012), managers during crisis situation should communicate with the potential victims and families to “…reduce media interest and coverage while also building the trust of employees, the community, public, and regulatory officials” (p. 51). In this respect, the managers should be able to face risk and recognize all possible consequences of disseminating inappropriate information. Potential Advantages and Challenges Associated with Communicating within the Organization and with the Public and Private Sectors Crisis communication within the organization is incredible important because it affects their reputation. Crises, therefore, can distort the expectations with which stakeholders are concerned. Organization, therefore, should establish a strict policy according to which it should disseminate information for the sake of preserving good reputation. Use of various communication media can significantly advance the respectable image of organization (Coombs & Holladay, 2012). Moreover, it can be the most efficient way of promoting information and improving the communication channels within the organization via such media means as the Internet and telephoning. The main purpose of environmental crisis communication is to prevent the consequences of the disaster, as well as react immediately to the problem. What is more important is that the organization should choose the right channels of information dissemination to prevent panic in public and private sectors. In this respect, the news releases and online videos are not appropriate for revealing in public because it does not always subject to censorship (Coombs & Holladay, 2012). In this respect, the contingency plan should ensure proper classification of the obtained information, which is the maj