Case analysis It is evident that the wine market in the United States is growing tremendously. The same can be evidenced in European countries. The improvement of the wine quality in recent years has proven that the demand for the product is high, especially in the United States. Moreover, the competition for the US market as a strategic and high priced wine market is an indication that the market is growing with time. Moreover, the resuscitation of the old world wine producers in the European countries is an indication that wine market is yet to saturate. Over the years, the demand of wine has fluctuated as can be evidenced in the case study of the global wine war. Some of the factors that has affected this demand include, price, customer preferences, market distance, chain of distribution and wine quality (Anderson 278). On the other hand, the supply of the wine has been affected by the following factors; the price of the product, wine producing technology, the price of related products such as beer, the climatic conditions of the wine producing countries and subsidies given to wine producers or grapevine growers. In the following discussions, the above aspects will be outlined in an in-depth manner. As earlier indicated, the wine market is growing rapidly. An example of such is exemplified in the US wine market. It is asserted that with time a new generation of wine consumers started to prefer wine compared to conventional alcohol consumers in America. From this perspective, it is notable that majority of the Americans are used to liquor and beer (Bartlett 3). However, with time, majority of the alcohol consumers started to understand the health benefits that are accrued from taking wine. As a matter of fact, American wine producers could not satisfy the domestic market, prompting more wine to be imported from the old world’s wine producers. Another justification of the expanded market of wine is that some of the old world wine producers had already started to battle for a ready market of wine in America. The competition was largely contributed by price and quality factors. The Europe’s advance on the American market through various tactics is an example of a promising wine market. An example of such is evidenced by the subsidized marketing on wine products. As a matter of fact, the subsidizing of these products is as a result of a European Union policy on agriculture. On the other hand, the American US producers have taken another role of rebranding the foreign wines as their own. Examples of such wine are the Italian wines; Ecco Domania and the Bella sera wines. In order to determine the demand of wine in the wine industry, one has to consider the various factors that influence the commodities’ demand. In this case, the wine’s demand has incredibly changed or fluctuated over time. First, the price of the wine in old world wine producers was relatively high. This is due to the fact that, wine was only associated with class and prestige. The increasing of the price affected the demand of the product and in due time, the demand of wine had reduced in many of the old world wine producing countries. Example of such is evidenced in Chile, Argentina and in Spain. The entrance of the new world wine producers, namely; US and Australia, saw the reverse of this demand. The two countries ensured that wine was produced with the newest technology and made available at lower prices to many of the wine consumers. Relatively, this increased the demand for wine. America has a lot of alcohol consumers and their preference sometimes depends on the