Abstract The main objective of this paper is to help us understand the importance of search engine optimization in e-business website evaluation. Web-traffic is fundamental, especially on sites involved in electronic business. This paper seeks to compare two e-commerce sites, which include The Iconic and Globe International Limited. Their URLs are www.theiconic.com.au/?desktopOnly=1 and www. globe. Tv respectively. It will also seek to establish the importance of the business’ name on the URL. From the observations, Globe International Limited attained 5 while The Iconic achieved 4 points on the semantic differential scale. Globe International Limited website has more features as compared to The Iconic. Both companies are related to with clothing and shoe industry. This offers us an opportunity to compare and contrast how each site is developed in order to attract more customers. Introduction The Internet has become very popular in the current century where one can get any information with a click of a button. E-commerce comes in handy with website optimization, making it easier for any user to get any information within a blink of an eye. Unlike the past centuries, one can purchase, entertain, read, sell or hang out with friends via the internet. Access to information has become much easier as one get answers right from their hands with a click of an electronic device. Business arena has not been left behind as one can safely purchase or sell items through the internet. Electronic commerce, also known as e-commerce is a type of an industry which allows purchase or selling of commodities or services through the internet and other computer networks. These activities have expanded such that one can have an electronic bank with e-currency to pay or purchase commodities through the internet. E-commerce has contributed greatly to the evolution of the business world, ensuring that the overall management of the business is easier as it saves time, space and resources, among other crucial aspects. E-commerce is divided into various categories depending on the type of business and transaction to be carried out during the exchange. Search engine optimization of any website is fundamental, especially to those dealing with business transactions. This is done so as to ensure that the website, when searched, appears among the top ten in webpage search results. There are high chances of a potential client accessing the site if it appears among the first search results. This also plays a critical role in increasing web traffic, which in turn ensures that the website remains at a top ten position, in the webpage search results. Globe International Limited Globe International Limited is a company which mainly deals with cloth line, footwears and skateboards among other products. Its official site is www.globe.tv. This particular site is related to the company since its website URL has the company’s name. Apart from the website itself, other crucial information about the company is also accessible on the internet conveniently. The client is in a better position to learn more information about the site from other sources. The site itself has been optimized such that a client can get various information such as new