Introduction The Apple Corporation is a multinational company that specializes in different types of electronics, among them computer software, commercial servers, phones, and also personal computers. In 2006, Foxconn, one of Apple’s final assembly supplier in China, faced press allegations of poor working and living conditions. As a result, Apple had inspections conducted at 11 factories. Since then, Apple has conducted supplier audits of all its suppliers. This paper examines Apple’s ethical and social responsibilities and their impacts on its reputation. The paper will further discuss the methods Apple can utilize to make sure its standards on wage and benefits are adhered to, determine the impacts of increased prices of goods on customer purchasing behavior, and provide an analysis of Apple’s current marketing strategy. Apple’s Current Position on Ethical and Social Responsibilities In all its annual Supplier Code of Conduct reports, Apple states its ethical and social responsibilities. The latest report elaborated the company’s commitment to openness and transparency, accountability, labor, and human rights, worker empowerment, environment, health, and safety. Ethical Responsibilities Apple has a set of standards that govern its suppliers’ ethical conduct. The company has set standards to safeguard its workers’ health and well being by establishing safety standards to improve workplace conditions. The company also empowers its workers technically and professionally. In its responsibilities to protect its workers’ human rights, Apple has put measures to protect labor and human rights. In conformity to international standards on labor, the report limits a week’s work to 60 hours and voluntary overtime (Apple Supplier Code of Conduct, 2013). Further, the company empowers its workers by providing free educational opportunities and training. As pertains the workplace environment, Apple strives to ensure workplace safety by improving working conditions, offering training on hazards, and working with the academic community (Apple Supplier Code of Conduct, 2013). Social Responsibilities The company commits itself to the protection and conservation of the environment. The report states that ‘we take great care to design environmentally sound products’ (Apple Supplier Code of Conduct, 2013, p. 25). Apple commits itself to ensure that all suppliers conserve the environment: ‘we work with suppliers to make sure they are using environmentally responsible manufacturing processes wherever those products are made’ (26). Apple has continuously been fulfilling its ethical and social responsibilities. To maintain its progress, the company conducts audits of all its suppliers. Audit results, published in the 2013 Supplier Code of Conduct reports, indicate that the company has observed its ethics and responsibilities. Audit results conducted on all its facilities indicate that 77% of its suppliers complied with labor and human rights. In instances that suppliers did not comply with the set standards, the company safeguarded the right of the employees and demanded compensation and other necessary actions (Apple Supplier Code of Conduct, 2013). The company has so far continued to obser