Introduction The UAE has become a prominent and powerful country in the Middle East. Its political, economic, and military statuses are above many other countries in the region. Delgado (2016) argues that the UAE is quickly overtaking Saudi Arabia as the region’s most powerful force. The country’s history, politics, culture, and economics have contributed to its rise and development. According to Delgado (2016), one of the things that gave the UAE so much dominance in the last several decades is its ability to interact well with other nations and states. A large aspect of its success can be attributed to how the country positions and presents itself in the global arena to investors and strategic partnerships. Thus, one can argue that public relations are a key element in the strategic positioning of the UAE on both the regional and global platforms. The country has not only been able to tell the world of its ability to overcome economic and political challenges, but it has also proven it. Rahman (2018) argues that the best kind of public relations is one that can be proven. It is important to note that whereas countries can build their reputation using good PR, they can also destroy the same reputation using poor public relations. There are countries that have suffered immensely due to poor public relations. Rahman (2018) argues that the negative public image is tied to cultural, political, military, or economic decisions made by the government. It has become prudent for companies, in this case, countries, to fully and adequately manage their public relations. Importantly, countries’ public relations strategy should not only target foreign entities. It should also target internal audiences. Indeed, one can argue that the UAE’s success has partly been due to the fact that many of its citizens also believe in the country’s potential. Thus, the citizens are also motivated by the country’s public relations strategy. This report seeks to examine the socio-cultural, economic, and political characteristics that the UAE possesses and how it uses these factors to build its public relations. Arguments made in the essay will support the premise that public relations are equally important in the strategic positioning of countries on both the global and regional levels. Cultural Society Composition The United Arab Emirates is made up of seven cities, referred to as “emirates”. The seven emirates are Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al-Khaimah, Fujairah, and Umm Al-Qaiwain. The most common emirates are Dubai and Abu Dhabi. Before the seven emirates were united, the region had two predominant cultures. One culture was made up of the nomadic desert people, who practiced oasis farming. This group was widely diverse in regards to desert economics and culture. The other culture revolved around the “sea people”, who, as the name suggests, molded their culture around water. This second group practiced sea trading. One can argue that it is the fact that both groups were highly experienced in trade and economics that laid foundations for the current economic prowess of the region. The UAE society is deeply rooted in Arabic and Islamic traditions, encompassing many principles in the country’s commitment to tolerance and hospitality (Abu Dhabi, n.d.). The UAE consists of diverse