Retailing is one of the foundational drivers of global market growth. Retailing encompasses a set of activities related to the act of selling goods and services to consumers. Retailers serve billions of consumers on a daily basis. Nordstrom is one of the leaders of the U.S. fashion and apparel market. The company uses fixed stores and online catalogues to meet the needs of customers. Nordstrom is a full-service specialty store and electronic retailer, which relies on personnel and presentation aspects of the retailing marketing mix and has everything to meet the rising demands of fashion customers. Nordstrom: The Power of Service Nordstrom, Inc. is an exclusive provider of quality fashion products, which include shoes and apparel, jewelry and cosmetics, accessories and fragrances for men, women, and children (Nordstrom, 2011). The company runs 225 stores in 25 states all over the United States (Nordstrom, 2011). Nordstrom tries to catch up with the changes in consumer behaviors and expectations – online stores and catalogues expand the company’s market presence (Nordstrom, 2011). Nordstrom is well-known for its commitment to social responsibility and positions itself as a company where people want to work (Nordstrom, 2011). Nordstrom: A Specialty Store Nordstrom uniquely combines the features of specialty store and e-retailing. Nordstrom also runs a set of department stores in the United States. Specialty store is both a type of store and a mode of retailing (Lamb, Hair & McDaniel, 2011). It is interesting to note, that customers in specialty stores are relatively price-insensitive. For this reason the company does not apply to price promotions and discounts but uses superior service and customer relationships to popularize its products and brand. Nordstrom further expands its market presence through Internet stores. Consumers find this mode of shopping extremely convenient and fast (Lamb et al., 2011). The use of online retailing opportunities means that the company tries to meet customer needs by all possible means. A wide range of related services adds to the quality and popularity of Nordstrom products. For example, Nordstrom stylists help consumers to develop and maintain a sense of fashion (Nordstrom, 2011). The Value of Full-Service Retailers Nordstrom can be classified as a full-service specialty store provider of quality fashion products. Generally, all retailers are classified by the level of service, from full service to self-service (Lamb et al., 2011). An exclusive provider, Nordstrom tends to offer high levels of service (Lamb et al., 2011). However, not all fashion stores are full service. Many specialty and department stores operate at the opposite end of the level of service continuum. Warehouse and discount stores offer low-price products. For example, Payless Shoe Source is a self-service retail facility, which maintains low prices and seeks to reduce overhead costs by all possible means (Funding Universe, 2010). These self-service retailers rely on the price aspect of the retailing mix, and do not provide their customers with a full range of quality services. The Retailing Mix – Personnel and Presentation The retailing mix incorporates the four P’s of the market mix (product, price, place, promotion), followed by presentation and personnel (Lamb et al., 2011). Nordstrom provides a variety of product options to satisfy different customers. Nordstrom’s prices are never low. The company places a specia