Creating a strategic plan aimed at the further companys growth and preservation of its leading positions is always a complicated issue as it incorporates numerous approaches to planning, forecasting, analyzing, etc. A manager responsible for creating the given plan should take into account all factors that impact a company and the market, and create a specific approach that will contribute to the improved outcomes and further rise. For this reason, particular data should also be collected and processed, and a specific model explored to attain success. Analyzing the eHarmonys case, we should state that four basic ways could be used to create the basis for the further companys development and preservation of its leading positions. In this regard, five essential criteria should be considered when choosing one or another option. Five Main Criteria The financial matter should be one of the most important aspects that should be considered when voting for a particular strategy. It is essential as it determines the outcomes and the overall power of the company. Additionally, every organization has its budget that should not be exceeded when planning and implementing a specific strategy. That is why the financial matter should be the first to consider when determining the strategy applied to attain success. Investigating the given case, we should admit the high level of rivalry combined with the stable incomes peculiar to eHarmony. Thus, under these conditions, the option that is not too costly should be welcomed. Opportunities for further growth are another essential criterion that could predetermine the choice. Any step made in terms of the companys evolution should create the basis for another one. It means that a manager should make a forecast that will consider all possible complications and actualize a new strategy to attain a competitive advantage. For this reason, when choosing an option for further eHarmonys rise, we should consider which one is more promising and contributes to new opportunities that could be explored and guarantee new incomes. Only in case, an approach has this very feature. It could be recommended for further usage and implementation. Brands image is another vital aspect. Traditionally, it is taken as one of the integral elements of any company as it determines the terms of relations between this very organization and its customers. Brand promotion is a complex process that rests on the peculiarities of existing demand, market, appreciated values, and other unique aspects that determine the increase or decrease of a certain companys popularity. In case it manages to attain success and become appreciated by the target audience, it could use the companys image to attract attention to its products and even set higher prices on them. However, the deterioration of the brands image will result in the appearance of numerous problems with customers. That is why the only option that does not have a pernicious impact on eHarmonys image should be chosen. Theoretical acquisition of some competitive advantage is another critical point that plays a great role when considering the advantages and disadvantages of a certain approach. The case demonstrates to us that at the mo