A New Earth by Eckhart Tolle provides a piece of advice for the people who want to become happy. There is no universal recipe every member of the society, as the definition of the concept of happiness is personal and intimate. But the reasons for the person’s feeling happy or unhappy as a rule can be found in the consciousness. Following Tolle’s advice, the readers may learn to recognize the inner voice of their ego and start to control it, to solve the problems with the self-identification, get rid of the masks and establish the priorities in one’s life. Nowadays people got used to identify themselves with the things they possess, and pay more attention to the outer form instead of the inner content. Surely, the material things are inescapable part of life in its physical dimension. The fact is that it is impossible to find oneself through acquiring things, it results in the problem of the consumption society. The psychology of the consumers makes them buy new and new goods, even if they do not need them at all. The reason for this social misbalance is in the nature of the selfish ego and inability to be identified through the material things. The ego cannot be satisfied entirely at some point and needs to obtain more and more. People may identify themselves with their physical body, accepting the roles of sufferers or perfect beings in accordance with the state of health. The perception of one’s body may be distorted, when people cannot assess their bodies adequately. For example, a friend of mine was sure of her overweight, notwithstanding the fact, that she was thin and slim. It resulted in serious diseases, as she was starving herself and kept to numerous diets, her body was exhausted. The problem was rooted in her distorted perception of her body and self-identification with it. It is wrong to limit the identification of oneself to the factors of the material world such as things and physical body. “There was one brain for the spirit, one for the soul, and one for the body, all related in an ascending manner, from gross to subtle” (Course Documents). It means that not using the first two brains properly, the person deprives oneself of the important part of life and is doomed to suffering. People should not be entangled in the material world of things and physical bodies, because the physical surface of things may only prevent them from realizing their content and realizing their value. Complaining and consequent feeling of resentment are only models of voicing the demands of the inner ego. They are not to be confused with the statements of facts or requests to change the reality. The selfish ego is always implied when the person complains. The centre of any complains is the ego of the person. The inner voice prevents the complaining person from the objective evaluation of the facts and events. The ego aims at concentrating all the efforts and thoughts of the person at satisfying its demands. Complaining presupposes labeling of other people and resentment is end in itself. They are not aimed at altering the reality and express only feelings of the hurt ego. It is necessary to differentiate between complaints and manifestations of the facts, taking into consideration the role of the ego in the statement. If