The introduction of a new system or mode of life usually has great impacts on society. This was the case that came with the introduction of style as a new world order and everyone wanted to assimilate this system into their lives. The introduction of the zoot suit also took the black American world by storm and in no time the zoot suit was a synonym for Harlem nightlife. The zoot suit ceased being clothing but became an emblem that distinguished the Black Americans. Henry Ford’s idea of capitalism also took the world by storm and it opened doors for profit-making in the corporate world. The essay that follows intends to show that indeed Fordism and style are identity investments that are common to the marketplace. The essay will give a brief summary of the three articles on style, Fordism, and zoot suits, then it will go ahead to compare and contrast the three and finally to show their relevance to the topic(Ewen,1998, p. 71). In 1929, the style was being assimilated in all walks of life but it still retained its symbol of showing the social status of different people. The symbol of clothes as a representation of social status is increasing enormously over the years in both sexes but it is more prevalent among females. Low-income earners are so eager to dress and look like high-income earners that only a connoisseur can be able to differentiate who is the actual high-income earner from the low. If an immigrant was asked to differentiate between the high class and the low class they would probably conclude that all the women are connoisseurs. The eagerness of the low-income earners to look as good as the high-income earner has caused the distinction of social classes using a person’s dress code to disappear. All American women appear to dress in the same way according to a casual observer (Ewen, 1998, p. 75). In the marketplace, the images of style change and become their own. Style is closely watched and there is great opposition as this is a utopian world where cost ceases to have a great impact on the purchase, there are no restrictions offered by work and all conscience is lost on desire and each moment that passes is self-governed. Fragile egos undergo great boosting all in the name of style identity (Ewen, 1998, p. 76). The images of style are imposed on a reasonable and impersonal basis. Style provides an escape mechanism from the daily routines for the people who view themselves as middle class. In the midst of personalized units, consumption forms the basis of natural proclivity (Ewen, 1998, p. 78). The zoot suit exceeds the symbol of an exaggerated costume. It’s the representation of an extremely wide and contradicting history. It was a direct representation of ethnicity and a channel through which identity was negotiated. It was a mode of refusal and it was quickly associated with the sub-cultural Harlem nightlife world. Due to this, the mode of dressing described the rhyming slang used in Harlem (Cosgrove, 1988, p. 1). There were riots concerning zoot suits and they were confined to Los Angeles in the early days of June 1943. More than 60 zoot suiters were arrested and charged at the jail in Los Angeles. The riot was between Mexican-American youths and servicemen who were on shore leave. The riots had subsided as the end of the second week of June approached (Cosgrove, 1988, p. 4). On one hand, the histo