Executive Summary Victoria’s Secret is a retailer that sells lingerie, women’s wear, and some beauty products. It is located in America and is the largest brand. It also has catalogs and fashion shows where the top fashion models are featured. Victoria’s secrets retailer has used a number of tactics and strategies to help it achieve its set goals. It has both external and internal strategies that are to run this successful retail operation. Assistance in the operation is available and that makes the first strategy that the retail operation uses (Miles 102). Their transactions are performed faster and efficiently. This kind of strategy satisfies the customers hence the growth of the retail operation. Victoria’s secret has made sure that their products are always available in their shop. It also has a very attractive appearance that is pleasing to its customers. Cashiers at Victoria’s secret are very friendly to the customers and this attracts and retains many customers. In the sector of sales, the retail operation has very good knowledge about it and this expands the business. The tactics used in Victoria’s secret retail operation go along with the strategies resulting in a successful operation. There are good services offered in the retail operation and they have made it an efficient and effective business operation. History of Victoria’s Secret Victoria’s secret is a business operation that started in 1977 in California. It was founded by Roy Raymond who was embarrassed when he tried purchasing his wife’s lingerie in a public store. The embarrassment led him to open the first store at Stanford shopping center and three other stores followed swiftly. A mail-order catalog also followed immediately after the opening of the first store (Nash 67). The whole idea of opening the stores was creating a very comfortable environment, particularly for men. The stores had walls that are wood-paneled and also had all the details about Victoria. There was then the introduction of a very helpful sales staff that was meant to offer proper services to the customers. The stores started with a single style of panties and bras that were mounted on the wall. In 1982, the company had operated for five years and this is when Roy Raymond decided to sell the company to The Limited. The limited still retained the image of Victoria’s secret. During the 1980s, Victoria’s secret expanded to most of the malls in the amalgamated States. In the malls, the company added more products like shoes, women’s evenings, and perfumes. During this time the mail catalog was issued at least eight times a year. It was in the early 1990s when Victoria’s secret became the top American lingerie retailer. In mid-2007, the limited Brands managed to sell three-quarters of its limited clothing chain to the Sun Capital Partners so that they can improve the sales growth of the company. In 2006, Victoria’s Secret came to an agreement with the environmentalist groups of making the lingerie retailer’s catalog become friendly to the environment. Currently, there are one thousand Victoria’s Secret lingerie stores in the United States and 1000 Victoria’s secret beauty stores. Most of the stores are in the shopping centers and they sell brassieres, panties, cosmetics among others. There is more than four hundred million mail catalog issued annually in the United States. The company is now focusing