When The history of Amazon started in 1994 when the company was established as “Cadabra” by Jeff Bezos. The initial idea of Bezos was to create the largest online shop that would provide the clients with the opportunity of purchasing books (Wasserman 2012). Bezos realized the upcoming changes that the internet would provide. In 1995, the name of the future online giant platform that sells almost everything today was changed to “Amazon” (Wasserman 2012). Bezos chose this name because of the fame of the Amazon river as the biggest river in the world and its exotic and different natural environment. He had the desire to provide the clients with the environment that would be remembered and visited repeatedly. Cadabra was established at a time when people did not even know much about the internet. Only four years before the enthusiasts had created the first browser for the internet. Back then, Bezos was surprised by the statistics of the growth shown by the internet. The worldwide communicational network grew up to 2,300% each year. In 1995, only 16 million people could have been called the internet users. In only one year, this number had doubled. The modern usage rate is about 1.7 billion users all over the world (Wasserman 2012). It is nearly a quarter of the entire population of the planet. Bezos’ goal was to create the biggest online platform for sales from the start. He never wanted to establish Amazon and then develop gradually. The idea was to grow fast and big quickly. The internet was the right instrument because it made possible two things: disregard geographic limitations to purchase something directly from the places of residence or work and collect information about the personal preferences of clients (Wasserman 2012). These two things were the keys to Amazon’s huge success. It can be said that Amazon went global the next moment it was launched online. Where Today, Amazon is officially present in ten global marketplaces. However, customers from almost 180 countries are able to purchase products on Amazon websites. According to Tran (2015), the company has almost 100 fulfillment centers around the world. It is present in such countries as the U.S. and Canada (North America), the United Kingdom of Great Britain, Germany, France, Italy, and Spain (Europe), and in Japan, China, and India (Asia). Amazon provides unique features to retailers. If the Amazon retailer is ready to sell products in the European region, Amazon provides the opportunity to create only one central account and conduct operations using it via Amazon European Marketplace seller central (Tran, 2015). The same applies to the management of product listings in various European markets. Retailers also can use Amazon Currency Converter for Sellers (ACCS) to receive payments in local currency. The process of converting payments to the currencies of the sellers is performed via ACCS. This feature is applicable for 10 countries Amazon is present officially – Fulfillment by Amazon (FBA) (Tran 2015). Additionally, Amazon provides sellers with fulfillment operations in these 10 countries. If a customer purchases something in France’s market, the nearest fulfillment center will pack the item and transport it to the customer through European Fulfillment Network (EFN), u