ShantanuT01/DACTYL-Pretraining huggingface dataset:
Proposal The paper aims to investigate and analyze the impact and meaning of the ad and its perception by the target audience. The meaning transfer theory will be used to evaluate the main message and aim of the ad. It is recognized that the affective state of a potential consumer has an effect on Nike brand evaluations if it is experienced at the time the internal computational procedures are activated. Essentially, the opposite is true of consumers’ states that are experienced at the time a judgment is requested. In this case, there should be no effect for consumers who have already formed their brand evaluations. Unique images and message displays also influence the meaning and perception of the Nike brand. The concept of meaning transfer defined The theory of “meaning transfer” states that message of every advertisement is based on unique issues and perception of the image and message. In this ad, effect and perception play an important role in consumers’ reactions to Nike and its products. When customers see the ad, there are cognitive (especially memory) measures of meaning transfer. These measures are based on the assumption of “the more”, “the better”, although the actual factors for why this should be the case have never been articulated. On the other hand, there are also emotional measures of advertising effectiveness based on meaning transfer principles such as attitude toward the brand, attitude toward the ad, and so on. Nike and its message The Nike ad shows that the message transfers through cultural symbols and images such as an image of a strong sportsman. The underlying reason for this attention is clear: mood. Moreover, a wide array of issues and mood states has been employed (curiosity, happiness, desire to know more about the product, etc). In short, customers perceive the ad differently based on different situations and circumstances. In this case, the mood is important as it transfers the meaning of the ad, and its effects must be taken into account. This is particularly true for anyone interested in developing a complete image of individual responses to advertising. Buyers perceive unique cultural meaning of cowboy traditions and values associated with Nike and its culture. In the case of Nike ad, the message of the ad is associated with creation of a special cultural environment: a healthy lifestyle. The effects of culture pose a serious challenge to information processing approaches to advertising and consumer behavior. It is possible to make a conceptual distinction between cognition and affect, thinking and feeling, and the rational and irrational sides of the message. Unique meaning poses an important and difficult chall
Political Action Committees (PACs) are actively involved in political fundraising near elections to maximize political benefits with appropriate use of organization resources. PAC is registered with states by certain organizations or groups. Organizations raise funds from the members to contribute to the candidates. However, there are certain limits set by the state election law for the maximum contribution a candidate can have from PAC and depending on the position and the office they will be elected for (Regan, 2000). The elected representatives have a strong relationship with nursing homes and other nursing institutes. They are mainly responsible for hiring staff in these homes who will implement their policies properly. It also plays important role in campaigns of legislators, who understand the current problems and issues (Regan, 2000). They vote in for the right candidate in nursing homes so that they are adequately funded and regulated efficiently. Yes PAC can endorse a candidate. On checking candidates’ qualifications and experience, PAC has the right to endorse a particular candidate. It’s important to effectively implement all policies hence PAC has certain rights to support the election of certain qualified candidates who will support nurses. “The political action committee (PAC) is a major vehicle for campaign contributions for candidates from any party.” (Twedell & Webb, 2007). Nurses have a very important role in making healthcare policies, their effective implementation, and in making new healthcare delivery models (Twedell & Webb, 2007). They are a leading force in health policy debates and can successfully help in improving states’ health. Quality nurses can only be available with full training and practice in their respective states. Nursing Political Action committee can also play important role in addressing nurses’ shortage. NPAC will ensure election and re-election of the right candidates who will make sure to employ quality nurses, high standard training, and improve healthcare quality delivered to the patients. Issues that are most importantly linked with the rights of nurses and quality care provided to patients are:   * Standards for safe nurse staffing   * Safe working environment   * Funding for nurse education and training   * Reimbursement   * Reduction in overtime   * Reforms in malpractice   * Funding for public health   * Continuing education   * Licensure issues   * Scholarships for nursing education, training, and certifications   * Assessment of healthcare   * Nurses’ shortage and retention Different states have different PACs which regulate according to specific states’ needs and policies. NPAC will help raise fund
Historical Biography Meihui Huian was a woman born in the Ming and Qing period. Her first name Meihui meant beautiful wisdom while her last name Huian meant obliging and quiet. In the context of her family background, she was born in a humble family of four children. She had two brothers and one sister. She was the elder of the siblings. This gave her several responsibilities among the family members. As a family, they used to live in the south part of the country. They were well up and were financially stable since her parents were educated and worked in institutions under the dynasty government. During her childhood years, she underwent foot binding. Foot binding was a tradition in China where the feet of young girls were tightly bound in order to prevent the feet from growing further. Meihui happened to undergo this painful process. During the dynasty days, foot binding was considered a very important tradition. The society supported it since bound feet were perceived to be intensely erotic. A woman who had bound feet was probable to make a prestigious marriage. Meihui was a beneficiary of the trait gained from bound feet. It was believed that women with bound feet had a swaying walk. This was due to the tiny steps they took while walking. Many men found this effect very erotic. When Meihui underwent
Introduction Beauty generally refers to the mixture of aesthetic qualities such as form, shape and color that pleases the eyesight. Beauty is divided into two broad branches, that is, human beauty and beauty in things around us. Human beauty can also be classified into physical beauty and beauty of the soul. Beauty in things around us entails architecture and physical features. Beauty Society at large has always put emphasis that beauty being admired and looked after trait. A
The current job market is transforming at an alarming rate (CDC Consult , 2014). To be viable, protect their jobs, and guarantee continuous career developments, individuals are required to update their experiences and knowledge. In this respect, the employees, managers, and entrepreneurs must be ready to adapt to the changes in the job market for them to be relevant in the future. The above professionals must come up with up to date means of dealing with several business issues. In this regard, this article focuses on business skills that are in demand in today’s job market. The skills identified are communication skills, planning skills, productivity, and creativity. Communication All business experts must note that effective communication skills are indispensable for their corporations. Even though communication occurs naturally between different individuals in contemporary situations, it is frequently a dissimilar case in the business context (Martin, 2013). As such, business environments necessitate particular consideration concerning communication skills. Therefore, individuals with effective communication skills are most valued in the corporate world. Individuals with the above attributes are easy to work with, solve workplace conflicts with ease, and relate well with the clients. To improve on their skills, business professionals must realize that for effective communication to be achieved, both the sender and the receiver must cooperate. However, they must acknowledge that as the senders, they must draw the receiver’s understanding, receiver’s response, and enhance favorable relationships. Therefore, all business professionals must enhance their communication skills for them to be competitive. With appropriate skills, the individuals can mingle and relate to other persons of diverse cultures with ease. Similarly, with these abilities, an individual can seize on endless opportunities that exist in the international market level. Planning Another important business skill that is in demand in the job Market is planning. In a corporate environment, planning is the initial and a major step towards the success of a business. Planning skills refer to all business abilities that allow individuals to prepare for the future and attain business objectives. Similarly, planning skills enable individuals to keep away from poignant, economic, physical, or societal challenges that may put their businesses in troubles. In general, planning skills allow business experts to come up and execute decisions. It is disappointing to note that the employees underrate the skill despite its benefits ( The top 10 skills , 2014). Although the extent of planning skills varies from one profession to the other, it should be noted that with effective planning skills, an individual would able to work in seve
The facilities which accept patients who have been diagnosed with locked-in syndrome or persistent vegetative state (PVS) face may ethical and moral decisions as well as the need to comfort patient’s families. The assessment of such persons is difficult since the alterations in their arousal do not let the clinicians have a conversation with a patient. Currently, many institutions search for ways to improve the state of patients with these conditions. According to Huether and McCance (2017), patients’ levels of awareness and cognitive function are different from their arousal in such cases. For example, PVS is characterized by the complete lack of self-awareness, while people with locked-in syndrome can comprehend the world around them but cannot communicate. Facilities that focus on locked-in state center on finding ways of including patients in the communication about their health. The outcomes for patients with alterations in awareness are often negative. Some facilities choose to offer comforting measures to people whose condition is severe, but the family can ask for other approaches. Persons with no means of communication are unable to decide for themselves whether their care should stop or continue. Therefore, their lives, in many cases, are in the hands of their caretakers. Maiser, Kabir, Sabsevitz, and Peltier (2016) present a different situation, discussing a patient whose locked-in syndrome did not stop him from choosing his fate. The 54-year-old man has decided to continue life-prolonging care, and his decision-making ability was taken into consideration by the facility. The researchers, thus, discuss how much can an institution do to support unbiased care for such persons. It is unclear, however, how can these institutions determine the reliability of a patient’s cognitive ability. Maiser et al. (2016) state that the degree to which patients with locked-in syndrome possess the ability to make decisions is insufficiently researched. Nonetheless, they argue that even persons with an acute condition should have a chance to determine the approach to care. The main points for participation in decision-making are that these patients can receive information and understand it. Moreover, they should also engage their logical thinking to weigh the benefits and the risks, and, finally, to express a decision in one way or another. As a result, such facilities may view patients’ participation as one of the positive aspects of their outcome.
Introduction Planning is one of the tools used in improving efficiency, effectiveness, and performance of organizations. Most organizations have realized and adopted this aspect. The management of organizations is no longer embracing general plans. They have realized the importance of strategic plans as they are more comprehensive than general plans. Strategic plans capture significant details and often bear positive results when implemented. These tools portray certain aspects that may seem insignificant, yet they have a big effect on the organizational activities. Strategic plans are prepared through strategic analysis (Abraham, 2012). Strategies are formulated basing on the strategic analyses. Strategic analyses give the management of organizations well informed and comprehensive bases of understanding organizational environment (Hitt, Ireland & Hoskisson, 2012). Also, the interaction of the organization with the environment is well comprehended. Therefore, it becomes quite easy to raise the levels of efficiency and effectiveness in the organization. This is done by intelligent redeployment of organizational resources (Hitt, Ireland & Hoskisson, 2012). Strategic plans are vital in improving all aspects of organizational performance. This paper presents a strategic plan of Unilever. This is a company that produces and distributes consumer products. The plan focuses on the marketing management of beauty products of the company. Background/Situational Analysis Unilever is a multinational company dealing in the manufacturing and distribution of consumer products. The company is ranked third on the list of companies dealing in consumer products based on the 2011 global business statistics. Unilever deals in a wide range of products among them healthcare products, as well as consumable products. The organization has been operating for more than 80 years. The Unilever Company is one of the most treasured companies in the world with its assets and intermediaries located in various parts of the world. The Unilever Company has set a leading pace in providing high quality beauty products (Jones, 2005). The beauty products of the company are well known by quality all over the world. This has been critical in defining the organization to its customers worldwide. The company’s brand originates from the beauty products. Unilever operates through subsidiaries that help in easing its global operations. The demand for beauty products in the world continues to grow due to the rising number of people who are using beauty products. However, competition in the beauty industry is becoming stiffer day by day as other beauty product companies are coming up. This implies competition on the side of the beauty products being produced by Unileve
Introduction The drug problem is a problem that the Americans are facing. Those taking drugs have affected the lives of their loved ones and have affected themselves. The problem of drugs affects the society and thus it is considered a social problem. The drug addicts cause various social problems that are not desirable. This essay will discuss the drug problem as a major social problem in the United States. Discussion on the problem of drugs as a social problem in the United States Awareness of the drug use as a social problem was the major concern of many Americans in the 1980’s. Since then, the drug problem has been considered an illness that needs to be treated. The health of those taking drugs is poor and they need to restore their health. Some body organs like the lungs of those who take drugs by smoking become ail and need medical intervention. The other challenge of the drug problem is that it can be inherited and that one can become an addict just like their kinsmen. Alcohol Drug Abuse Resource Centre (2010, p. 4) argues that drug abuse affects the person taking the drugs as w
Introduction When Dough Pizza reaches the stage of maturity, it is expected to be well-established in the restaurant industry, have well-known products and services, as well as a loyal following of customers with average growth. Based on the contingency plan developed for the company, it was found that the restaurant may not achieve profitability in the next five years, which is why selling the company may be a good solution. Nevertheless, prior to making a decision on whether the company should be sold, it is important to assess the viability of the transaction, determine the value of Dough Pizza, and discuss changes that can impact the nature of the company altogether. Viability of Selling Dough Pizza The five-year projection of profit has shown that Dough Pizza is unlikely to reach profitability, which points to the possible financial struggles that the company will face. However, it is expected that once it reaches maturity, the profit will reach a steady level since the restaurant will acquire regular clients and will implement consistent marketing campaigns over the years. Therefore, the restaurant is not a strong candidate for sale, as it may not bring the desired level of income to those who decide to purchase it. A small business such as Dough Pizza is run by families or friends, which makes them unique (Wagner, 2014). There is a possibility of the restaurant being purchased by a franchise of a large pizzeria chain; however, this means that Dough Pizza will stop operating as an independent company. Furthermore, the workers of the restaurant risk their positions if Dough Pizza is purchased, and the work that they have put into the small business should not be overlooked. As mentioned in Exodus 35:35 NIV, “he has filled them with skill to do all kinds of work as engravers, designers, embroiderers in blue, purple and scarlet yarn and fine linen, and weavers – all of them skilled workers and designers.” Value of Dough Pizza When determining the value of the business, it is recommended that Dough Pizza’s owners evaluate the rates of customer turnover and the numbers of loyal clients that have continued supporting the restaurant over the years. As a client-centered business, Dough Pizza’s value is based on customer satisfaction, which has a direct impact on increased revenues. If the restaurant has a solid client base that is enough for earning a profit, such a base should be valued. The loyal customer base also represents some opportunities for effective marketing efforts. An example of this can be a campaign using real Dough Pizza clients who share their positive experiences of visiting the restaurant. The connection between customer
In simple terms, biodiversity is the number and variety of both plants and animals species within a given ecosystem which can range from a small habitat to the entire planet earth. It is the “sum total of all biotic variation from the level of genes to ecosystems” according to Andy Purvus and Andy Hector in their article entitled “Getting the Measure of Diversity” which appeared in the May 2000 volume of Nature Magazine. Biodiversity, therefore, encompasses all forms of life on earth. Human destruction of life forms on earth (and thus their diversity) has been on the increase. This has necessitated the need for research to answer questions on how badly this destruction affects the proper functioning of the ecosystems and life on earth which can directly impact on human lives. The article under review therefore highlights the serious challenges that lie in measuring biodiversity and goes ahead to propose the use of several schemes of measurement such as species numbers, evenness, and difference each of which may not be satisfactory. Measurement of diversity (though it may be difficult in absolute terms – as pointed out in the article under review) is very important as it gives an indication or points out to the status of a given ecosystem or habitat in terms of its health and life support capabilities. Information on biodiversity is increasingly being applied in everyday life by both scientists and policymakers, and its importance is now reflected in the increased research activities on environmental issues most of them geared towards reducing the rate of extinction of endangered and other species in the world. Changes in biodiversity can also lead to ecological outcomes such as increase or decrease of the incidence of herbivory, carnivory, predation, and even in the prevalence of diseases some of which can affect other populations, including plants or animals. Diversity of a single group can also promote the diversity of other associated groups. However, quantification of biodiversity is often a big challenge because of the complexities involved and the broadness of the subject which calls or more studies in this subject. Researchers have found easier ways to investigate specific area/ facets which in turn point out to new and interesting discoveries. The article under review has provided enough background information on biodiversity studies carried out so far beginning from the times of Charles Darwin and Alfred Wallace to date. In biodiversity studies, it is recommended that one compares results from several other groups, places and over different time scales to come up with credible information. It is imperative to select the most appropriate diversity measure, while acknowledging the fact that no single measure can be appropriate in answering all conse