Cultural awareness, belonging to a particular cultural community, history development, and other specific issues are to be considered in order to understand the place of a person in a world. Living in modern society, many people remain separated from their native places of living, and they have to live in alien environments. Staying apart from the place of the natural inhabitance, people try to organize their new life in specific conditions. It is natural that many people start to assimilate with the new environment, however, they do all possible to remain faithful to their cultures. There are a lot of various factors that shape the environment people live into, however, there are also many environmental factors which shape people, their behavior, and attitude to life. The influence is conducted by means of interchange and assimilation, therefore, the ways show people shape the environment and how the environment shape people should be considered simultaneously. Winston Churchill once said, “First we shape our environment, and then our environment shapes us” and modern scholars modified and developed this phrase, having stated that “if we can reshape global warming and local poverty, we can reshape culturally embedded happiness” (Selin, & Davey, 2012, p. 409). The problem of the environment change and the attitude of people to their own culture remains one of the most curious and urgent problems of modern time. We live in a period of globalization and internationalization. More and more people cannot even identify their cultural belonging due to the different places they were born into, another place they were brought up in, the absolutely different country they studied into, and many particular places where they have to work now. Therefore, having no personal cultures, having no native environment these people are shaped by the environment they live into. Then, these people live in the society and they influence this society, therefore, it is possible to say that such people shape the environment. Thus, they appear in the situation that having no specific culture they possess the peculiarities of different cultures (the environments they lived into) and they shape the surrounding environment affecting it by various features they possess. This adds to the globalization of the modern society and assimilation of various cultures. Media plays an important role in the way our environment is shaped (Haxell, 2009). Mass media is the means of information sharing. People perceive and consume this information, some issues are taken for granted, others are checked, however, human mind is based on the data they get. The information people receive from their vision of the surrounding world changes human attitude to different things and affects their behavior. Thus, mass media shapes the environment people live into. However, the information spread via mass media is created by people. People have the power to affect others. Thus, mass media is the means for shaping the environment. This issue is extremely important especially in the modern conditions of globalization. Information plays an important role and the way it works should be considered attentively. There is no another most powerful and effective means for