ShantanuT01/DACTYL-Pretraining huggingface dataset:
Brand plays an essential role while building the company’s image in the world due to its ability to define the communication tone with the customers and potential users of the service. In turn, it contributes to creating the brand personality and its correspondence with the particular needs of the customers (Bajac & Palacious, 2013). In turn, the health care the branding of the organization has to be focused on delivering its promise to the customers and creating trusting relationships (Kemp, Jillapalli, & Becerra, 2014). A primary goal of this paper is to assess the marketing communication, identity, and brand position while conducting a SWOT analysis, evaluating the essence of benchmarking, and conducting a comparison with the other similar brands. In the end, the conclusions are drawn based on the analyses, which are conducted in this essay to determine the efficiency of the marketing strategy while building the brand image of Plaza Home Health Services. Marketing Communication, Identity, and Brand Position of Plaza Home Health Services Marketing communications are important while building the brand, and nowadays, social media is one of the elements, which builds the reputation of the organization in the health care industry (White, 2008). Nonetheless, the company utilizes only the professional means of communications including the business cards, brochures, and communicate to the customers at the location (Fortenberry, 2010). It could be said that content marketing can be considered as one of the aspects to enhance the organizational recognition in the near future. As for the brand identity, the company focuses on providing high-quality services to its consumers by utilizing the suitable language for the communication via brochures, business cards, and direct contacts (Fortenberry, 2010). In this instance, the brand identity is created with the assistance of creating of the trusting relationship with the customers while utilizing a relevant style for interactions. It could be said that this aspect plays a critical role in the marketing mix, as it identifies the company’s position on the market. Lastly, the importance of the brand positioning cannot be unnoticed, as; in this case, the Plaza Home Health Services positions itself as being a unique company with the exceptional offers and distinct competitive advantage in Georgetown. It remains evident that the company clearly differentiates itself from the competitors in the city due to paying vehement attention to the advantages of the other organizations on the market (Fortenberry, 2010). In the end, the combination of the successful branding will help the company stay competitive in the market
In February of 1848, the social tensions in France intensified because of the monarchy’s inability to promote liberal changes in the social life and government. Focusing on the industrial and agricultural decline in the country and on the necessity of the electoral reforms, people chose to follow the known path of a revolt and the further revolution in order to change the situation (De Lamartine par. 6). Thus, the rise of nationalism in France was associated with the rise of people to promote positive changes and reforms in the country in order to improve the rule of Louis-Philippe as a monarch. In spite of the fact that the Revolution of 1848 was supported by the wide categories of the French public oriented to reforming the regime, the revolution led to the further restoration of monarchy in its new form. The Revolution of 1848 started as a revolt directed by the activists whose main purpose was to promote the electoral reform and possible changes in the monarch’s rule, in the ministry, and in the Chambers. According to Alphonse de Lamartine, the French people aroused against the corruption of the government and against the rulers’ ignorance in relation to the problems of the vulnerable categories of the French society (De Lamartine par. 19). Thus, “the government was blamed for causing the trouble and also for failing to help the poor” (Pearce 23). The problem was in the fact that Louis-Philippe was the representative of the ‘party of resistance’ who believed in the successful realization of the revolutionary ideals in the past. However, there also was the ‘party of movement’ focused on changing the regime and proclaiming the social justice (Pearce 22). From this point, the citizens who organized barricades in February of 1848 were the representatives of the ‘party of movement’. A distinctive feature of the Revolution of 1948 was the fact that the National Guard chose to remain neutral in relation to the revolt, and that neutrality was discussed as the support for the idea of the people’s revolution. The National Guards acted along with the other French people who “felt an antipathy” to the regime and to Guizot as a chief minister (De Lamartine par. 14). As a result, the monarchy fell, and the Second Republic became the reality for the thousands of people who were oriented to prolonged changes in the political, economic, and social spheres. The problem was in the fact that Louis Napoleon elected as the president o
Because of the growing concern for the violence in sports, the problem is now widely discussed among modern psychologists. However, this issue has been examined for quite a number of times and roots back into the history of sports. Thus, it is important to consider the problem not only as the sore spot of the modern culture, but as something that is inherent in human being, perhaps, the spirit of competitiveness. The Article in Details: All That You Wanted to Know Entitled “The Determinants and Control of Violence in Sports”, the article written by the talented professors of psychology, Peter C. Terry and John J. Jackson explored the shapes which violence in sports can take and suggests the ways to handle them in the field, as well as during the training. Published in the distant 1985 in the journal named Quest , it created quite a stir in the scientific circles. Causing people to think about the roots of the sports violence and the ways to eliminate or minimize it. It is quite peculiar that even now, 20 years later, the pieces of advice given by the scientists remain topical and prove efficient despite their ripe age. It seems that the established system of psychological evaluations of the sportsmen’s behavior does not age. Researching the Problem in Deep: The Concern for the Violence in Sports One of the most important features of the article is that it takes into consideration both the aggression as people’s primary instinct and as the trait of character acquired in the course of personal development, the specific social behavior which suggests a certain pattern for sportsmen to follow. Calculating the percentage of the cases of explicit aggression in the sports field, the authors come to the conclusion that aggression is determined both by the inherited instincts and the social role of the sportsmen. What has been taken into the focus of the research is the conceptual model of aggression process (Terry 33) on which the assumptions of the aggressive behavior of sportsmen is based on. It is also important that the researches focus on the background of sportsmen to understand the roots of the antisocial behavior in the field. Considering the problem, it is necessary to see what predetermines the sportsmen’s violence in the field psychologically. Both suggestions introduced in the article are plausible, yet it seems that with the mass media in the modern sport, the reasons for the sports violence can be different. Another issue which can trigger the sportsmen’s violence is the wish to become even more famous. Relying on the halo effect which makes them i
Every crime may be classified according to specific features well-defined by the law. According to the FBI’s Uniform Crime Reporting (UCR) Program, burglary is “the unlawful entry of a structure to commit a felony or theft” (FBI: UCR, 2018, para. 1). It may be subclassified as forcible entry, attempted forcible entry, and entry with no force used. At the same time, the use of force or violence to gain entry is not necessary (FBI: UCR, 2018). However, in contrast with a robbery that presupposes the involvement of a victim, burglary has a structure as its irreplaceable element that may include an apartment, house trailer, barn, houseboat or another vessel, office, stable, or railroad car. Therefore, based on this definition, it is possible to conclude that in the case of Dwayne, burglary has occurred. First of all, the man entered a private home that does not belong to him with no force used – even if the front door was open, he did not have a right to do this. In addition, he has an intention to steal foods – in other words, he came to commit theft. Even if the value of stolen products is insignificant, it will affect punishment but not the crime’s classification. However, in the case of Belinda, her actions cannot be defined as burglary. Although she sneaked through the basement window in the residence where Jimmy lives, this residence is marital. In other words, it was purchased within marriage and belonged to Belinda as well till the divorce – she did not unlawfully enter someone’s private home. However, if she had the intention to kill two persons, her actions may be classified as an attempted assassination. Reference FBI: UCR. (2018). Burglary . Web.
When people are deprived from the things which are significant for them they are inclined to use all the opportunities to return these things or the previous stability. The house can be such an object which symbolizes stability and security for a person. In the book House of Sand and Fog , Andre Dubus presents the discussion of the problem of stability, justice, and dream with references to the conflict between Kathy Lazaro and Colonel Behrani. The main characters who take the opposite positions have their assistants to help them in resolving the conflict. If Colonel Behrani’s actions are based on the support of his family, Kathy Lazaro has the supporter in the figure of Deputy Sheriff Lester Burdon. The controversial and rather shameful relationships between Kathy Lazaro and Lester Burdon depend on the fact that these characters have a lot of similar features in their attitudes to the life situations. It is important for Kathy to feel the support and assistance in her struggle for the house. Burdon provides the poor woman with the necessary help and reflects her attitude to the situation. Thus, Kathy is inclined to say about Burdon, “He reminded me of me” (Dubus 90). It is possible to discuss the statement from the perspective of Kathy’s attitude and from the point of general similarities between two characters. Kathy sees Burdon as a man who tries to help her and shares her frustration because of the legal injustice which Kathy has to experience. Moreover, it is something elusive in the life backgrounds of these persons which make them understand each other. In addition to this, Kathy feels that Burdon is ready to fight for the idea like she is ready to overcome all the obstacles to return the house that is the only thing which is important for her now. Nevertheless, the readers can pay more attention to the similarities in Kathy and Burdon’s behaviors while discussing the characters without references to Kathy’s vision of Burdon. It is possible to state that Burdon can remind Kathy. These two characters have their own opinions on the concept of responsibility, morality, and justice which are rather similar. Kathy is irresponsible in relation to all her life regarding the drug addiction and ignoring letters from the authorities which explain the problems with the house. Burdon is irresponsible in relation to doing his work and representing the law and in his relations with the wife and children (Dubus). Kathy and Burdon can cross the boundaries without references to the questions of morality and duty. That is why, Kathy can discuss Burdon as the person who is close to her in the visions and ideals. Admitting the fact that Burdon reminds Kathy of herself, the woman states that she has a lot of similar features with Burdon, she considers him as a supporter and assistant, she can rely on him as on herself. It is possible to find the parallels between the actions a
Approach 1 Performance of employees depends on their level of motivation. The positive impact of their work should be apparent:   * Establish communication channels throughout the organisation;   * Provide feedback on the achievements and effectiveness;   * Establish and explain opportunities for growth and progress;   * Improve working condition to make them feel valued;   * Acknowledge personal differences and individualise the approach. One of the most recognisable ways of motivating staff in the organisation is to make sure that their contribution is important. Thus, it is necessary to show the employees that their work is appreciated. This effect can be achieved by regularly communicating the results of their work at meetings and clearly identifying the opportunities for growth (Yusoff, Kian & Idris 2013). At the same time, it is necessary to reduce dissatisfaction by maintaining fair levels of payment and adequate working conditions. Hertzberg’s Two-factor Theory Hertzberg’s two-factor theory (motivator-hygiene theory). Satisfaction and dissatisfaction of employees depend on different factors. Dissatisfaction – hygiene factors (the working environment):   * Examples: supervision, payment, security, safety. Satisfaction – motivator factors (intrinsic to the job):   * Examples: recognition, achievement, responsibilities, engaging tasks. Hygiene and motivation factors influence motivation independently. The motivation theory behind the approach above is Hertzberg’s two-factor theory, also referred to as motivator-hygiene theory (Ozguner & Ozguner 2014). The main premise of the theory is the existence of two groups of factors. The first group (hygiene) includes the factors of the job context, such as safety and security, salary, and supervision, and determine the dissatisfaction level of staff. The second group (motivator factors) includes interesting tasks, perceived achievement, responsibilities, and recognition, and determines the level of motivation. These factors influence motivation independently and have to be dealt with individually. Approach 2   * Employees work harder when the impact of their actions is apparent;   * The relevance and outcomes should be made transparent;   * Goals and vision can be reflected in minor details;   * Perceived support in all aspects of life increases engagement;   * Working conditions should not interfere with private lives;   * Financial stability and security combined with recognition. As was mentioned above, employees tend to demonstrate greater engagement when the effects of their input are visible. This visibility can be achieved in two ways: by increasing transparency of the company’s performance and by introducing minor details that would reflect the value of the job and frame it in a positive way. At the same time, it is necess
Introduction In the context of international commercial activities, it is worth noting that conflicts are inevitable. The manner through which disputes, which involve two or more business entities from different nations, are resolved depends on how they are perceived by the individual parties (Thomas, Thomas & Schaubhut, 2008). It is prudent to recognize that commercial conflicts arise due to miscommunication and variations that could impact emotions, objectives, perspectives, and opinions. The Thomas-Kilmann Instrument (TKI) is a useful tool that could be applied to resolve conflicts in international commercial businesses (Thomas et al., 2008). It is important because it helps to understand how different persons behave in conflicts (Morrison, 2008). This paper focuses on evaluating how the TKI could be used to find solutions to international business conflicts. How the tool could be applied International commercial arbitration is aimed at ensuring that neither party in a conflict encounters major losses (Morrison, 2008). In fact, some disagreements could result in great short-term and long-term impacts. Thus, every party seeks to have the best outcomes from an arbitration process. However, it is important to understand that arbitrators should be non-partisan to entities in a commercial disagreement. In case that they do not find amicable solutions, they might propose the engagement of a court that could consider international commercial law to give a verdict. The TKI could be applied to learn about two important aspects, i.e. assertiveness and cooperativeness (Morrison, 2008). Assertive business people are exemplified by high degrees of concern for themselves. On the other hand, i
Introduction Models are vital instruments in providing a clarification concerning the interaction and effectiveness of distinct management elements within an organization. They act as indicators of the impacts that are felt within organizational management as a result of transformations caused by either internal or external forces. Generally, models are frameworks that represent organizational or management reality in a dynamic manner in order to explain how distinct forces, whether from outside or inside, may revolutionize an organization. For effectiveness in any organization, the management has to encompass some of these frameworks in order to have a clear outlook of matters concerning management (Harding and Long , 1998). This paper has the main aim of explaining what management models are, as well as their effects on competitive advantage. In addition, it will provide an overview of a few examples of the management models in literature. Management models and their contribution in competitive advantage The current world has become dynamic growth, development, and discoveries. Thus, every organization is out to acquire the best management and organizational skills with the main aim of shaping their competitiveness in the market. Additionally, many organizations, whether local or international, have emerged that produce and supply similar goods and services, a factor that highly contributes to increased competition. However, the management models that an organization utilizes have great influence on competitive advantage. The fact that models are frameworks of representations of an organization’s management style, they help identify the effect of inside and outside forces that have or may influence an organization. These frameworks therefore are crucial in identification of weakness, strengths, threats, and opportunities that an organization has (Raduan, et al, 2009 ). The analytical awareness created by these models helps the management of any organizations to come up with strategic decisions that would help sustain it in a competitive ground. Additionally, it is possible to come up with the best strategies that would counter the external forces that may cause a negative impact on the organization. More over, the organizational management is able to perform valuation procedures about their products
Introduction The question of societal stratification has dominated among great thinkers of present and past centuries. The concept of traditional social stratification has changed much due to increased technology, information exchange and the rise of socially differentiated status groups. This has changed the focus from conflict of classes to the rise of new perspectives. The sociological theories of Karl Marx, Bourdieu, Weber and others continue to guide the discussion in sociology as points of departure and convergence. This work will analyze why the politics of class in advanced industrial states are not predominant. The paper will explain the sociological views of Marx, Weber and Bourdieu concerning views of societal stratification. Bourdieu’ Social Space and symbolic Space Summary and Analysis In his ‘Logic of Practice,’ the method Bourdieu embraces and advocates for is that of transcending the borders between objectivism and subjectivism as well as structure and action. He argues that neither of the views is to be left to explain social sciences. However, a combination of the views would result to inseparable and solid knowledge. He thus emphasizes that sociology must explain social structure inside the actor. In regard to this view habitus becomes the concept of explaining what already is known by devising new methods, ways, plans or knowledge through the mind and body. However, the caution that should be taken with regard to social structure is about misrecognitions, partial or distorted misunderstanding laid by emphasis on what is experienced through ideologies. Therefore, Bourdieu attacks ideology as flawed since it tends to present mastery from wrong basis. The definition of class by Marx is given as a group that is mobilized to engage in common purposes that are against another class (Calhoun, Gerteis, Moody, Ptaff & Virk, 2012b). In his analysis of social space and symbolic space, Bourdieu observes through Distinction that those at the top of the society tend to pursue ideas and things from their perspective of class and how best they understand them. These properties are very different from those in the lowest part of the society. He argues that the two kinds of persons in the society have far wider reaching limitations, tastes and preferences; where for those at the top the properties and tastes are not means as is the case for those at the low end scale (Calhoun, Gerteis, Moody, Ptaff & Virk, 2012b). Bourdieu organizes the society into social space and symbolic space. The social space is a representation of the varying levels and is identified by differences behaviors and attitudes. The social space illustrates that the society is not homogenous as thought, but a constant representation of individual differences that mirror the social division of the society. In developed countries, this space changes in the fact that those at the top of the society can assume positions thought to be for the very lowest in the society. Emanating from this view Bourdieu comments that classes only exist in the form virtuosity.