The objectives of project management can be summarized as the end results that are to be achieved from a project. What must be understood is that, from a literal perspective, the term “objectives” can be defined as the driving force which pushes an individual or group towards a set of defined goals. Taking this particular definition into consideration, objectives in project management can thus be defined as a series of goals by which a project manager or a project team will attempt to reach via their work strategies or strategic positioning resulting in the advancement of their agenda (Street & Daniels, 2010). Another way of looking at project management objectives is to see it from a perspective where a set of particular results need to be accomplished by the project manager or team. This can come in the form of increasing the level of productivity in assembly lines through the use of Six Sigma processes or new technologies which increase the efficiency and effectiveness of an assembly line. Other examples of project management objectives come in the of figuring out new and innovative ways of decreasing the cost of labor through the use of outsourcing, implementing new methods of environmental and work safety compliance as well as reducing a company’s overhead through the use of new resource strategies (Street & Daniels, 2010). Based on these examples it can be seen that objectives in project management can be described as the end result brought about from the completion of a project. It must be noted though that objectives are not immovable sets of goals that need to be followed exactly, rather the unique aspect of project management objectives lies in the fact that they can be modified depending on the end goals of a particular project and the various influences and changes that occurs within a business environment. One example of this can be seen in the project management objective of developing a new chicken based product that will sell well within the targeted demographics in the company’s various restaurants. If there are issues related to the availability of local and international suppliers regarding the necessary chicken parts then the project management objectives will subsequently adjust due to the provided information and attempt to modify itself to proceed in another direction (Andersen, 2010). What must be understood is that businesses do not operate within a vacuum wherein decisions on specific operations within a particular project don’t undergo eventual changes due to market forces. As markets and the factors that influence them change so too do the objectives that drive a specific project. Failure to properly adjust a project’s objectives can lead to disastrous consequences for a company due to possible ramifications in terms of time and resources lost in supporting an objective that didn’t take into consideration changing market events (Andersen, 2010). One example of this can be seen in Microsoft’s ill fated attempt at penetrating g into the music player industry with their new product the “Zoon”. This particular device was meant as a response to Apple’s growing dominance of the portable music player industry yet as evidenced by the failure of the Zoon it was obvious that Microsoft didn’t take into consideration the sheer amount of ma