Introduction Digital marketing refers to the use of internet, which is a major communication and marketing medium, to engage customers through online advertising to conduct promotions of products and services. Digital marketing uses devises like web browsers Smart Phones, social media, and game consoles. Therefore, digital marketing is the use of a combination of internet technologies to do marketing campaigns (Martin & Todorov 2010, p. 62). Social technologies help drive revenue high as they fit in the large market. In this regard, the five-element formulas of digital marketing are (Klososky 2012, pp. 42-43); Elements of digital marketing  1. Building productive websites.  2. Providing social technologies.  3. Mobile tools.  4. Driving online traffic.  5. Measurement systems. Building productive websites This refers to the sites that contain information that has been stored where people can gain access to the information they need and conduct their transactions. People come to these properties with specific reasons (Klososky 2012, p. 42). Providing social technologies This refers to the tools used for communication and they help build relationships with potential clients and existing customers. The tools, which are for sharing and disseminating information, are important in that they develop long-term business prospects. Social technology includes;  1. Social media – sites for uploading documents, videos, presentations, graphics and photos and then sharing them with the target group through YouTube , Slide-Share, Flicker and Scribed.  2. Social relevance – it touches on how well a company has managed to popularize itself online to improve its reputation.  3. Social networks – this is the internet-based sites such as, twitter where the firm gets in touch with its clients, and would be clients. They include sites such as twitter, face book, Linkeldn among others (Klososky 2012, p. 42). Mobile tools Mobile tools are instruments that a firm relies on to connect with their customers on a daily basis be it during the day or during the night. The business connection through mobile is important as customers like connections all the time with their service providers. Organization requires this mobile tool to connect to their clients (Klososky 2012, p. 43). Driving online traffic Once a business integrates the elements of social technology, mobile tool, and productive websites, it can now drive large volume of traffic than the existing relationship net. To do this, a business can use the traditional approach such as advertising on billboards, search engine optimization, as well as the pay-per-click campaigns (Klososky 2012, p. 43). Measurement systems It is an agreed concept that whatever gets measured gets done. Once the above four elements are in place and fully integrated, it is important to have a full suite of measurement to know what works and what needs improvement for corrective action (Klososky 2012, p. 43). Social technologies play an essential part in the life of a company in that they are the building blocks of an ongoing conversation between a firm and its constituent. Businesses should build value added relationships to help them grow in terms of revenue and clients retention. A combination of social tools with mobile applications and web properties give strong too