Has Father Daniel Mary established a future direction for the Carmelite Monks of Wyoming? What is his vision for the monastery? What is his vision for Mystic Monk Coffee? What is the mission of the Carmelite Monks of Wyoming? Yes, Father Daniel Mary has succeeded in identifying a future direction for the chosen group of monks. His idea to create a brotherhood of 30 monks (not 13 as it was at the moment) at age 19-30 had clear grounds and perspectives to was characterized by the economic success because of the development of Mystic Monk Coffee. His vision for the monastery was based on the necessity to have $8,9 million to buy a ranch (Turnipseed C-2). He has to focus on the development of the Mystic Monk Coffee industry and turn the coffee idea to the land (Turnipseed C-2). It was also necessary to transform the ranch into a retreat center, where people could find the required portion of the support, understanding, and personal goals. It was crucial to promote the creation of a Gothic church, a convent for nuns, and a hermitage (Turnipseed C-2). The mission of the Carmelite Monks of Wyoming was to improve the spiritual attitude of the society and underline the place of monks and nuns in the world. Still, the majority of the visions did not have clear evidence. Does it appear that Father Daniel Mary has set definite objectives and performance targets for achieving his vision? It seems that Father Daniel Mary set one general goal that was the necessity to buy a ranch and find the required sum of money. To achieve that goal, several objectives were identified. Besides, several performance targets were offered to the goals. First, it was necessary to increase the production of coffee and coffee roasting in particular. The performance target for this objective was to increase the process of roasting from 540 pounds per day to 780 pounds (Turnipseed C-3). Second, it was crucial to improve the conditions under which coffee production could be distributed online and beyond. The performance target was about the possibility to cooperate with supermarkets and other specialized stores and develop the Catholic Church business. People should be properly informed about the production offered by the church. What is Father Prior’s strategy for achieving his vision? What competitive advantage might Mystic Monk Coffee’s strategy produce? The strategy used by Father Prior to achieve his vision was focused on the improvement of the profit from the Mystic Monk Coffee, its high quality, and a variety of blends and favors. Besides, it was suggested to focus on American Catholic customers and use their intention to support the mission of the monks in Wyoming. The main attraction means were the possibility of phone calls and online orders, the promotion of new affiliates and taxes, and the sales of supplementary products such as T-shirts, gift cards, etc. The focused differential should achieve the required competitive advantage and use the ideas to involve more people in the chosen sphere of business (Snider and Howard 131). Is Mystic Monk Coffee’s strategy a money-maker? What is MMC’s business model? What is your assessment of Mystic Monk Coffee’s customer value proposition? Its profit formula? Its resources that enable it to create and deliver value to c