Outline Theodor Adorno, a celebrated philosopher gave his critical analysis on the culture industry, late modernization, and the idea of free time in a series of his publications. Some of his works like “On popular music”, “Culture Industry Considered” and many more he delved what is seen as a scathing attack on the culture of modernization by saying that that idea of capitalism is a culmination of the concept of “popular” and “serious” where the capitalist’s idea has changed virtually everything. An idea perpetuated by the use of the music and film industry. This is where Adorno suggests that the creators of art must learn to be unique and authentic to reinforce the respect for creativity in the art industry and that consumers should learn to think critically and independently to avoid self-deceit. Introduction Theodor Adorno (1903-1969), a celebrated late modernist and philosopher, developed a comparatively extreme analysis of the “contemporary popular culture; culture industry and late modernization”. This extreme analysis was derived from his effort to reconstruct a new version of modern art thereby comparing the culture industry to his late theory of late modernization as an extreme of one another. Adorno believed that the culture industry is an exaggerated form of art because it transforms the familiar old into a new style and quality that in essence is just a pure duplication of the already existing art. He argues that the main reason behind this form of duplication is purely to follow what is popular and sells at the present. As seen on page 99, Adorno says, “The term culture industry was perhaps used for the first time in the book Dialect of Enlightenment , which Horkheimer and I published in Amsterdam in 1947. In our drafts we spoke of “mass culture industry” to exclude from the outset the interpretation agreeable to its advocates; that it is a matter of something like a culture that arises spontaneously from the masses themselves, the contemporary form of popular art”(Adorno, 2001). He, therefore, suggests that culture industry must be separated from the extreme elements of production (Adorno, 1941) The concept of the culture industry Adorno explains that the culture industry is expressed in a narrative and repetitive form of art, saying that it does not engage your mind to think and instead lays out the art and furnish you with a narrative. For instance, producers of shows copy storylines with clear intent; to receive a rating in the market that will boost their profit margin. They also apply storyline duplication as it happened in hospital storylines in shows like E.R, Grey Anatomy, and Scrub. Based on patient care action, E.R was the pioneer show, then with a similar setting came Scrubs, produced in form of comedy instead, and finally, the Grey Anatomy set in form of a drama in hospital staffs’ lives. It is visible that they have different storylines but the same setting or stage, hospital. The work of producers is only seen in changing the themes to get the rating in the market. As he puts it, the modern industry has invented a clever way of packaging their products such that what should be looked at in its “use value in the reception of cultural commodities is