There are many definitions for such phenomenon as a social movement. Many scholars define it differently. However, all of them agree that social movements lead to changes in societies. For instance, Chesters and Welsh (2010) point out that the social movement is always aimed at certain social changes. Johnston (2010) also shares this opinion. However, this researcher focuses on the nature of any social movement. The researcher claims that social movements originate in masses’ opposition to elite classes (Johnston, 2010). The researcher provides very interesting examples of early cases of social protests. For example, Bavarians used to come to their offender’s house shooting and making noise late at night. This practice was called “haberfeldtreiben” (Johnston, 2010, p. 8). Nowadays the social movement is something different. It is possible to state that it has become more sophisticated. People have become more organized. At present people join various groups which focus on particular social issues. It goes without saying that the US Civil Rights Movement which started in 1960s can be regarded as one of the most potent movements in the history of the USA. Americans managed to improve their lives due to this movement. They managed to make people see that there was no equality in the country. Of course, the movement has not led to the creation of a perfect state. Nonetheless, the US Civil Rights Movement has become a start of a new society ready for changes. It is also important to note that now there are many organizations which are concerned with various social issues apart from civil rights. For instance, one of the most famous organizations is Greenpeace. This organization focuses on issues concerning environment. Greenpeace is trying to advocate the rights of the planet, so to speak. This social movement organization makes people see some burning issues to be addressed to. In many cases, Greenpeace (and other environmental organizations) made people understand that the balance could be broken. Hopefully, these organizations will manage to maintain the necessary balance. The National Organization for Women is a feminist organization which focuses on achieving equality for women. Apart from this, the organization is preoccupied with many issues: discrimination, violence against females, racism and homophobia (National Organization for Women, 2011). There are many other organizations which pursue certain goals aimed at improving conditions of certain groups. Admittedly, the development of social movements is beneficial for any society. The social movement, be it a feminist movement or civil rights movement, leads to drastic changes which are vital for the society. The social movement can be compared with a river flow. If there is a constant change, this leads to development and flourishing. However, if there is a dam and the river flow is stanched, this will definitely lead to stagnation and degradation. Likewise, human societies need constant change to adapt to the world which is changing rapidly. Besides, social movements can ensure that elite will never take advantage of masses. Johnston (2010) makes a very important observation. It is impossible to deny that there have always been several groups in the society. At that, there has been only one group ruling the rest of the members of the society. Historically, th