Factors Influencing My Consumption Decisions People make specific choices when they buy goods. Each product is purchased because of a combination of internal and external reasons. The use of different services is also based on these influencing factors. As can be seen in my consumption journal, I did not spend much money on goods apart from living essentials such as food, cleaning supplies, and hygiene products. As this journal does not show a full list of my consumption throughout the year, it does not include the full list of purchases that I make. Moreover, this particular time period did not have any situations where I would need to buy something urgently. My flat is fully furnished, and all appliances work without any problems. Therefore, my non-essential purchases were mostly based on my desires and not urgency or necessity. I buy new clothes and accessories regularly, based on my interest in shopping. In this case, I bought a new dress from Sandro, a brand that I often prefer to others. The internal factors that influenced this particular purchase were my lifestyle, personal needs and my values. I work in the fashion industry. Thus, my interest in clothing is a part of my own values. The necessity was that I wanted and needed a new item of clothing which I could wear for some time. Finally, my lifestyle and my job put me in a position in which I often feel the need to follow trends and buy new items of clothing. These reasons are closely connected with the external factors of my purchases. For example, my social status as a designer of a clothing line further impacts my consumption decisions. Such purchases of clothing and other accessories are based not only on my desire to have new clothes but also the need to represent my style. The items sold in this outlet store are considered to be high-quality, popular, and fashionable. Therefore, my social status would be positively impacted if I wore that dress. This way of thinking is a typical pattern for consumers who are interested in influencing their social status. The situation also was an external factor here. While I did not need the dress urgently, I came to the store with an intention to buy something from this brand. Here, customer loyalty also plays a significant role. In fact, almost all of my purchases are affected by loyalty as I regularly request many services from a specific set of companies. My uses of services that I do not visit regularly are based mostly on my personal needs and lifestyle. For example, I spend many evenings with my friends, and we often have dinner together. While the choice of places can differ, I am always acting according to the same reasons. First, I enjoy trying different cuisines. Second, I prefer to meet with my friends somewhere in the city. The situation is a primary external factor here. Sometimes, my friends have a particular need, and I choose to agree with their decision. In this case, I engage with services that were not selected by me. Furthermore, some of my consumption decisions may be impacted by an influencer who can be represented by a person or a company. I went to one of the places that I mentioned in my journal because it was recommended to me by a fr