Introduction Social networking can be defined as the use of the Internet-based social media sites to communicate with friends, classmates, and clients among others. It is done for different purposes such as social, marketing, and businesses by different people regardless of their age. Social networking is about many other things other than just keeping up to date with friendships. First, there is crowd sourcing. This is what can be described as a process of obtaining required services, ideas or content by getting contributions from large groups across the globe and especially from the online community. People use crowdsourcing for different reasons. For instance, firms use it to access ideas or information and resources for multiples of competent people outside the firm than what the firm can find internally. Crowdsourcing is also preferred because it saves on the cost of performing some activities or tasks. It also increases competition. In this case, the internal teams in firms get to compete with the external researchers hence improving the performance of the firm. This is achieved by raising the incentives of the internal research teams and reducing the resistance to changes in the organization. Crowdsourcing enables firms or organizations to outsource risks of failure since the firm spends money with an objective of achieving a successful performance (Brabham, 2008). The examples of crowdsourcing include micro-finance, Twitter, Wikipedia, the Hindu scriptures, the Vedas and Upanishads among others. Other than Crowdsourcing, there are other big collaborative projects that exist because of social media. This will form the major focus of this paper. Social media marketing Social media has been evolving over the past few years. Social media are very influential in modern days. Thus, every activity wants or is being incorporated with social media. A huge experience about social media is being observed in marketing. While working, marketers need to advocate, engage, converse, and interact with other people. Traditional marketing is currently fading away as marketers adopt digital marketing. Through the Internet and a set of friends, followers and connections, marketers can work effectively. Social media marketing is the process whereby individuals advertise their websites, products, or services using the online channels and communicate with and to reach for a much larger community that could not be reached through the use of the traditional channels of promotions (Bodnar & Cohen, 2011). Through social media marketing, one gets to know the types of people and his or her community well. In turn, this helps them attain their goals in an effective way. It should be embraced to replace the traditional offline advertising, which was expensive and difficult to measure. Currently, marketers are using the Google Analytics offer up to measure success. At the same time, the plethora of free tools in conjunction with the social media can also cut down the high cost of artwork, as well as the design of offline campaigns. With the Wikispaces, organizations, individuals and groups can share and collaborate online, share ideas and work together. Most people, especially the young generation spend most of their time online. This was proved by the IBM d