Introductory notes The Housing sector is one of the most affected sector from the latest financial crisis in the United Kingdom. During the last decade or so it has been the focus even on many governmental policies. Customers also have had their eyes on it and it has gone through a strange cycle of boost and bubble. Since the beginning of the last decade of the last century, the main principal idea driving the housing sector has been to deregulate and leave the market “take care of it”. In this respect the role of government has been seen as an actor, a participant, in the housing market. Governmental units, both central and local, were not the driving force of the sector, but one of the competitors in the market along with other private sector competitors. This was done in the effort to offer a better service to the people, to the customers. Competition would obligate the competing actor to raise their quality of product and service in order to attract the most customers they could. In this respect, it was thought that the public sector, that run by different level of government (in our case the District Council), will be forced by competition to raise its quality of product offering and service for the clients. It will function like an autonomous private sector firm but on behalf of the government. In this report, I will try to analyze this part of the public sector and try giving some advices and strategies on what to improve and how to improve it. For the public agency of housing sector of our District can become a leading actor in the market place by satisfying the most the needs and desires of consumers, the public, people living in this District. Strategic analysis It is the aim and principal role of governmental agencies to provide the best service possible to the general public. As it can be understood from the “Organizational Information” part of the Directorate of Housing report for the District Council, we have failed to provide our citizens with the highest quality possible of service and product. Thus, it is our duty as public servant to try and reach that level of quality service by implementing all the necessary steps required for the fulfilment of this goal. The first thing we need to do is a strategic analysis of both, macro environment and micro environment. This will make us understand better the whole picture of the housing sector, not only within the jurisdiction of our District, because we cannot function as an independent unit without any contact with the other parts of the world surrounding us. First, we have to make a macro analysis of the environment surrounding us and the technological and managerial inventions that are available. The Macro environment This macro environment analysis refers to the situation of the housing around the entire country and even wider. It also refers to the technological and managerial innovations and techniques being used in this sector and that might influence the sector. This is the reason that a STEP analysis is the adequate way to proceed with this macro environment analysis (Eppink & de Waal, 2002). The term Step analysis stands for social environment, technological environment or factors, economical situation and political conditions. Let’s begin by this last segment of the analysis since it is the duty of governments in all of its le