What are the business benefits of BI deployments such as those implemented by Avnet and Quaker Chemical? What roles do data and business processes play in achieving those benefits? The companies, which implement Business Intelligence (BI) systems, not only become more informed but they are also able to identify flawed business processes and improve them. We can refer to the examples of two organizations, Avnet and Quaker Chemical. The management of Avnet decided to apply BI solutions in order to improve order processing and purchasing. In particular, this software enabled them to warn customers that the products that they bought in the past will soon be discontinued. In turn, Quaker Chemical had to adopt BI system to change the management of accounts receivable. This application allowed them to determine which of the clients were late with their payment and for how long the accounts were overdue. BI system helped them facilitate the collection of accounts. More importantly, business intelligence system helped the management better evaluate different customers and establish closer relations with them. Overall, it is possible to say that BI applications can be regarded as tools for the analysis of quantitative data and subsequent decision-making. Overall, BI system can greatly benefit Saudi Arabian companies. Currently, the economy of this country is becoming more diversified; it is represented by service sector, banking institutions, retailers, construction companies, real estate agencies (Ramady, 2010, p 190). BI can improve their business practices such as customer relation management (CRM), sales, and marketing. However, one should bear in mind that these software solutions are more suitable for large-scale companies that can afford to implement. In this case, the benefits of BI systems will outweigh their costs. Smaller businesses, especially star-ups may not be able to purchase these software solutions due to budget constraints. In turn, Business intelligence system can make larger companies more informed about the new trends in the market. This is particularly important since many Saudi Arabian firms are now competing at an international level. What are the main challenges to the change of mindset required to extend BI tools beyond mere reporting? What can companies do to overcome them? Use exam­ ples from tl1e case to illustrate your answer. BI systems can yield the expected results only if the management is able to change employees’ mindset about the information and its use. The key objective of these software solutions is not to report quantitative data but to provide tools for analysis and decision-making. The key obstacle to this change is lack of cooperation between different departments of the organization, for example, between the IT department and sales personnel. The developers of BI systems must know how different employees will use the information and what kind of decisions they will make on its basis. Provided that there is no such mutual understanding between different business units, BI applications will not be as effective as they can be. The companies try different strategies to overcome these challenges. For instance, th