Introduction Globalization has enabled business activities to be carried out globally regardless of the geographical location of a business. The internet has revolutionized the way business is carried out making it possible for services and goods of a business organization to be literarily advertised all over the world. However, despite the internet providing such a platform for business organizations to expose themselves, it takes time and resources to develop a website through which customers and potential customers can reach and learn about a particular business organization. Development of an interactive organizational website is key to carrying out an effective advertising over the internet. A good website should be attractive to the users and easily usable or rather interactive. The site should be designed with a potential to attract and retain users. It should neither be too simple nor too complex but rather of a good standard to enable its use appropriately without confusing the users. The site should be easily navigable and interactive to make it easy for users to access information they will be looking for. Web designing is an art and as such no formulae can be developed on how to design an effective website. However, there are some clues which can act as guidelines for web designers. However, as noted above web designing is an art and therefore highly dependent on creativity. Simplicity Websites are meant for marketing purpose and marketing should be carried out as fast as possible before a user losses interest. Time is money and no user will waste money on a site which is difficult to use. A simple site should be welcoming, easy to understand and navigable. Web designers ought to understand that attracting and retaining the attention of the users is key to ensuring that marketing is accomplished. Simplicity entails the following characteristics: Consistency A website should display consistency in regard to the web pages. This will make it possible for the users to easily get used to it and get the information that they need easily. Consistency of web pages makes a web site predictable to the user and saves time as navigating through it becomes easy. Consistency, therefore, makes a web site usable. Unpredictability of a website will frustrate a user leading to a loss of interest in the website by the user consequently affecting the business’ marketing efforts. Clear and appropriate titles It is very important that the titles used in the site remain relevant, clear and simple. The titles and clues should be predictable. To save time on the side of the user, the site links should be predictable. Predictability of a site may be enhanced by the use of the liquid style principle. This can be accomplished by developing the site in such a way that the business requirements are harmonized well within the site; it is advisable that the site should have some layers which are well positioned with CSS rules. Inclusion of a header and a footer sections is considered as a basic requirement to enhance usability of a site. Time Factor It would be very unwelcoming for a user to spend a lot of time trying to find some information from the website. Web designers should always be aware of the fact that time is precious and therefore it should only take few clicks, say three