Introduction PC Connection Express Inc markets and sells a wide range of information technology products and services. From a broad perspective, it purchases these products and services from distributors, manufacturers, and suppliers. It should be known that the company primarily operates in the US market. It employs more than 1,625 people (PC Connection Express 2011, p. 12). All along, the company has been growing because of effective management. This means that the management has been strategic in its business moves that have paid in the long run. Notwithstanding, the company has been having its share of challenges that need to be evaluated. In this case, such challenges can be turned into opportunities. For instance, in 2008, the company recorded a drop in profits by 51.4% (Aarkstore 2011, p. 21). This can be attributed to a decrease in spending by customers on IT. Therefore, we will try to look at the company’s SWOT analysis. This is because it is an essential source of information and data. The SWOT analysis will be evaluated by looking at the company’s products, operations, business structure, and history. Strengths The company has a large account segment and this is a strength that it can use to grow sales. Also, its small and medium-sized business is a strength because it can still grow as time goes by through good strategies. Strong and effective management is the company’s core asset and this can be explained from the way it has differentiated its business (Docstoc 2011, p. 1). The company has a good brand name and it can still use this to increase its presence in the market. This can be explained from the profits that its new sales company recorded in the fourth quarter. Weaknesses The company does not have a strong market presence and that is why it has been trying to increase its visibility. This is as far as information systems are concerned. It should be known that the company is building strong momentum in the market and this should be done systematically because it relies on other manufacturers and distributors for supplies (PC Connection Express 2011, p. 19). PC Connection Express Inc cannot manage personnel levels incase there are revenue fluctuations. Opportunities There is a strong business demand environment and this presents a good opportunity for the company to increase sales. Large account enterprise customers are increasing as time goes by and this means that the demand will continue to go up (Aarkstore 2011, p. 35). Desktop and server sales have not been fully exploited and the company can tap into this market segment because it has a great potential to drive sales. Threats The impact of various changes that might be witnessed in the market demand for information systems is a big threat to the company’s growth. Competitive information system products are coming up every day and the company needs to be innovative and strategic because this is a threat (PC Connection Express 2011, p. 23). The market is choosy on products and the company might be forced to invest a lot in market research to be relevant. Competitive pricing pressures might reduce company revenues because they will be forced to respond to such market forces and realities (FatWallet 2011, p. 32). The company helps othe