Establishing a business is never going to be an easy task. Everyone is aware of the high rate of failure of start-up and first time entrepreneurs are always fired up to start a business only to declare bankruptcy later on due to many unforeseen problems or the lack of capability on the part of the management to operate the said the company. If the enterprise survives the first five years in operation then there is a great chance of a good return of investment and the possibility that the company will thrive for a long time. Still, there are many pitfalls along the way and it is not uncommon to hear of a ten year old company suddenly on the auction block because it is no longer viable to operate the business. As mentioned, there are many factors. The most important is to ensure the profitability of the enterprise and this means continuous production and then selling the product to earn a profit. The profitability of the company on the other hand is determined by the ability of the company’s leadership to effectively manage personnel and resources to sustain the profitable run of the company. In the case of the Food Merchandising Corporation the company has had success in the meat processing business for a long period of time. But in recent times it encountered problems in personnel management. There was friction between two major groups the Butchers and the Luggers. The problem concerns job satisfaction that in turn can be traced to the following elements:   * Job status;   * Earnings;   * Workload;   * Overtime. But a closer examination of the facts of the case will reveal that the complaint is rooted in the ill-feelings harbored by the Butchers group against management because they feel that their foreman and manager are not helping them sort out their problem against the Luggers and as a result they also feel that perhaps management did not really care about their plight. Thus, the Butchers demand change and they threatened to disrupt the operations of Food Merchandising Corporation by staging a massive walkout. The solution calls for a quick intervention from management before the problem gets out of hand. Ideally the manager in-charge of the warehouse in Northern New Jersey should be able to reduce the tension and find ways for the Butchers and Luggers to come into some form of a compromise – a deal which will benefit both parties. But if this is not possible, if the manager is also part of the problem then it is time to go above him and this may now require the CEO of the company to intervene. When the CEO initiates the process of resolving the issue he will have to do the following:   * Gather all pertinent facts and this should include not only the hard data but also the soft facts such as the kind of relationship that exist between the employees and between the management and staff of the said warehouse;   * Create a strategy that will resolve the issue;   * Ensure a successful implementation of the plan. The following pages will describe in detail how the CEO will gather information, create a system that will enable him to listen to all parties and then come up with a strategy that will increase job satisfaction of all the workers in the warehouse. The CEOs decisions and actions will in turn be guided by sound management principles gleaned from the study of numerous scholarly works pertaining to conflict resolution. The Issue The work of the Luggers used to be a backb