Executive Summary Social media are popular among young people, and the focus on online communities is important for universities to develop online communication between the staff and students. The purpose of this report is to evaluate the Social Media service presented on the Deakin University website and to propose the potential improvements and recommendations. The strengths of the service are in organisation, and the weaknesses are in the volume of the provided information regarding the service’s goal, purpose, and regarding the social media resources. Potential improvements to the service include the development of the feedback system, provision of the statistics, and the presentation of the detailed information on the service. Recommendations to implement the third improvement are based on stating the goal, distinguishing between the information types, presenting etiquette guidelines, and developing the Q&A session. Evaluation of Social Media at the Deakin Website Social media are the part of the young people’s everyday life, and students spend much time communicating online. References and links to social media, where it is possible to find the information about the certain university, are presented on many university websites, including the website developed for Deakin University. Social media serve to support students’ communication and to provide the platform for sharing information between the students and university’s staff online. Thus, the covering scope of this report is examination of the Social Media service provided on the Deakin University website . The purpose of this report is to present the information on strengths and weaknesses of the Social Media service and to propose possible improvements. This report aims to research and evaluate the current state and the future direction of the Social Media service and to provide the necessary recommendations to improve the service’s work. The practical usefulness of this report’s findings is in opportunities to implement the recommendations on the services’ improvement to facilitate the communication between the students and university’s staff and in opportunities to present the researched information directly to the university administration. Evaluation of the Current Service The Social Media service presented on the Deakin University website provides students with links to the Deakin University profiles in such social media as Facebook, Twitter, Google+, YouTube, Flickr, Blog, LinkedIn, and iTunes U, and with the information which is shared with the help of social media resources. The service can be discussed as effective in relation to encouraging the communication between current students, enrollees, young people interested in the university, and the staff because of providing links to the university’s communities. Strengths of the service The strengths of the service are in presenting the complete list of the university’s profiles which can be found in different social media. These links provide users with the opportunity to find the necessary information quickly. The users’ needs are also identified and met with the help of doubling the information shared in the social media on the website. Follo