Introduction In the business arena, marketing incorporates the valuable and proficient organization as well as employment of human and financial capital. The idea behind proper use of capital is to meet the organizational goals and customer demands. Marketing involves the formation, development and implementation of ideas. It also involves costing, advertising and circulation of products with the objective of realizing the organizational goals while ensuring the satisfaction of customer. Inherently, marketing can be done domestically or internationally through the interaction with customers to develop relations that are valuable to both the customer and the company. Before advertising, companies use marketing to discover and categorize potential and target customers. Al-Jufair Food Industry LLC, established in 1979 with a humble background, has attained business levels that allow for globalization. Currently, the company enjoys financial endowment. There are business opportunities in existing and emerging markets outside locations where the company operates. Globalization presents opportunities for the company to expand globally. Facilitated by migration and changing consumer tastes and preferences, there are business opportunities for the company in countries such as the Middle East, North Africa, Canada, USA and Europe. Indeed, this is in considered based on the fact that the company largely operates in the Sultanate of Oman. Domestic and international marketing Domestic Marketing involves the advertising, distribution and eventual consumption of the products within a domestic (local) financial market. This mode of marketing contends with one set of rivalry and financial issues making it very expedient to execute. Typically, language barriers do not face this mode of marketing. Collecting and construing information on domestic market tendencies and customer demands is cheaper, easier and quicker to perform than other strategies. In turn, this helps the organization to timely decide and expand marketing approaches that are rather successful and resourceful. In local marketing, there are fewer risks and requires less monetary assets. Apparently, domestic markets are not as expansive as international markets. In this view, many companies are targeting international and global markets (Emelda 2011, p. 1). International Marketing involves the advertising and selling of products to customers in diverse countries. It offers a company the opportunity to create a wide consumer base. However, it is multifaceted and demands enormous monetary and human resources. In fact, this is derived from the fact that each country has its individual set of regulations on trade. Every organization aiming to venture into business in a foreign land must be aware of these business regulations. Different countries also have different customer flavors and likings. When formulating marketing tactics, the demands and requirements of diverse customers must be put into consideration and plans formulated accordingly. In contrast to domestic marketing, international marketing entails the application of extra effort and consumes a lot of time. Further, it involves more risks than those experienced in the domestic markets. High risks originate from market uncertainties and unpredictability. The uncertainties necessitate proactive approaches and prepare