ShantanuT01/DACTYL-Pretraining huggingface dataset:
Target market For a product or service to penetrate the market effectively, a target market must be identified (Abrams & Kleiner, 2003, p. 89). During 2011, Australia has forecasted an increment in the volume of its inbound tourism arrivals with a margin of 4.9%. However, the growth rate is expected to ease to an average of 3.9% annually until 2019(Invest In Australia, 2011, para. 4, 2011). It is also forecasted that the total inbound economic value will increase with a margin of 3.8% annually during the same period. There are numerous tourist attraction sites in Australia. For example, Sydney has a considerable number of tourist attraction sites that can appeal both domestic and foreign tourists. In an effort to promote tourism in Sydney, Sydney Tourism Authority has developed a new program referred to as ‘Sydney in a Day’. The objective of the program is to promote inbound tourism within Sydney, Australia. The core target market for this program is inbound tourists specifically leisure and business tourists. Market entry strategy There are different market entry strategies that a firm can use in an effort to position itself in the market. According to Schorsch (2008, p.31), asserts that joint partnership entails entering into a written agreement with other parties in an effort to undertake a particular activity. The parties to the partnership devote their resources to ensure accomplishment of the desired objective. To ensure success of the new program, Sydney Tourism Authority will form a joint partnership with well established tour firms, management of tourist attraction sites and recreation facilities. The objective of partnering with these parties is to ensure that the program contributes towards the tourists attaining a unique experience. Marketing mix For the ‘Sydney in a Day’ program to be successful, Sydney Tourism Authority will integrate the concept of marketing mix. Considering the intangible nature of tourism, Rao (2007, p.347) asserts that it is critical for the marketing mix strategies to be effectively developed and implemented. This will increase the probability of achieving the desired level of customer satisfaction. Product strategy To attract a large number of inbound tourists, Sydney Tourism Authority will ensure that the inbound tourists associate the program with value for their money. This will be achieved by effectively designing the product. In order to enhance the image of ‘Sydney in a Day’ program amongst the tourists, the authority will ensure that the product is effectively packaged. This will be achieved by making t
In the process of writing the thesis proposal, a number of difficulties were encountered. However, most sections of the proposal paper were quite easy to articulate, research and present the necessary details. In order to develop the full proposal, it was necessary to draft an outline. This assisted the whole writing process because it made sure that all the required elements of the proposal were captured in the paper. Developing an outline was not a cumbersome task because it merely reflected the instructions to be covered in the thesis proposal paper. The outline comprised of the following elements: abstract, introduction (research question and purpose statement), literature review, theoretical framework/approach and the hypothesis to be tested as well as research design/methodology. From the given elements of the thesis proposal, research design/methodology and the theoretical framework/approach proved to be major challenges in completing the proposal. Coming up with a suitable theoretical framework/approach requires thorough understanding of the topic being studied. A theoretical framework is the theory that pockets or hosts the work at hand. In other words, it is the skeleton of the whole concept or ideas to be discussed. Hence, an appropriate theoretical framework should be accompanied by relevant theories and concepts. Such a framework may also be compelled to confront different views of authors or schools of thought on the same subject. When developing the framework for the thesis proposal, I had to synthesize all the available arguments on the subject matter and eventually close with the opinion of one or a few authors on the subject. This can be a challenging task especially when the views are divergent (Chan 2009, 173). When it comes to the methodology section, it is crucial to mention that the adopted method should be capable of analyzing a set of observations and different study parameters in order to obtain sound outcomes. A wrong choice of methodology may spell doom for an entire research study (Cameron 2011, 101). Since this was a proposal stage of the final project, the choice of methodology to be used was a demanding task. Worse still, some methodological procedures may require mathematical principles and ability to apply statistical packages during the analysis. Hence, it was time consuming and mind-boggling to develop an appropriate methodology for the thesis proposal. Research design is also part and parcel of methodology. It was crucial to formulate the type of research study that would be conducted in the final project. Since different research designs can be used, it was cumbersome to determine the best and most relevant one. For example, would the research study be descriptive or exploratory? The manner in which the final research project is to be performed determines the nature or type of researc
Introduction Joint venture is a form of temporary business partnership based on mutual benefit. Microsoft and NBC News had a joint venture through MSNBC.com. However, substantial strategic differences led to breakup in 2012. This paper will examine the joint venture between Microsoft and NBC News (Stelter 1). Microsoft’s business objective in joint venture with NBC News Microsoft’s joint venture with NBC was aimed at seeking growth strategy in online digital content. Microsoft was the largest software maker in the world yet it was struggling in online news service. A joint venture with NBC News at the time was viable as it enabled Microsoft to tap into the new business environment of online news service. It should be noted that NBC News was one of the pinnacle sites for general news in the United States. Moreover, NBC News sites were ranked fourth in terms of traffic. Microsoft management believed that the joint venture would open it to a new platform of online news service thereby fulfilling their growth strategy in digital content. Through the joint venture, Microsoft would tap into existing NBC News traffic. Additionally, Microsoft would plan adequately before setting up their platform. In essence, Microsoft would use NBC News to expand into a new venture appropriately and without considerable economic risk as opposed to starting an online news service from scratch (LBSR 1). Why Microsoft preferred a joint venture rather than an outright acquisition in this case Acquisition is essential in implementing business strategy, especially growth strategy in a new venture, as was the case in Microsoft. However, acquisition depends on various factors such as the type of business, the cost of acquisition and the projected profit margin, among others. Additionally, it should be noted that acquisition is best executed when dealing with a competitor where the deal results in direct transfer of the competitors’ customers to the company (Waggoner 1). However, when moving into a new venture, like sale of digital content, which had strong players like AOL, CNN and Yahoo, Microsoft had to collaborate with another business player to assess their ability in the market (Liedtke 1). Therefore, Microsoft’s choice of a joint venture rather than an acquisition was important as it enabled them to assess their performance in the market before deciding to go solo. Moreover, Joint venture offered Microsoft adequate time to explore the new venture and strategize adequately for either acquisition or start up (Goedhart, Koller and Wessels 1). Why the joint venture unraveled and whether it would have been better for Mic
The book, Uncle Tom’s Cabin by Harriet Beecher Stowe has a strong thematic concern of antislavery with regards to compassion, inhumanity, and cruelty. The story puts its focus on a black slave who suffers for quite a long time due to his ethnic background. Uncle Tom faces life’s reality in a harsh environment where slaves are seen as mere losers. He is an intelligent man and his honesty cannot be overlooked. Tom is bought as a slave by Mr. Shelby in Kentucky who is kind-hearted and treats him well. He is entrusted with many responsibilities such as finances and house dealings by Mr. Shelby, his master which he does not misuse or violate as Mr. Shelby states “…Tom is an uncommon fellow; he is certainly worth that sum anywhere-steady, honest, capable, manages my whole farm like a clock” (Stowe 3). Uncle Tom’s Christian morals are evident which gains him favor from the master including freedom to be with his family in his cabin. Tragically, Mr. Shelby owes the slave trader Haley, a debt which he has to clear. The only solution left is to render Uncle Tom as a ransom to clear his debt. Harley insists that he also has to take Eliza’s (Shelby’s maid) son Harry, with him. Irrespective of Mr. Shelby being an affluent person as he owns estates and many horses, he chooses to sell Uncle Tom to settle debt. The issue of giving out Harry and Uncle Tom triggers a controversy. Eliza opposes his son’s departure and runs away with harry where she hooks up with George , who is her husband owned by a separate master. George had escaped hard work he was being subjected to. Harley puts effort to gain hold of Eliza it is fruitless as other slaves of Mr. Shelby sabotage and confuse him the direction to follow in order not to get hold of Eliza. Meanwhile, she has managed to evade Harley by disappearing on the other side of the river and to Canada with the help of strangers. This is in the pursuit of freedom which is the right of every individual irrespective of his or her ethnicity. Harley re-strategize by sending slave catchers to look for Eliza and his son as he goes back to Mr. Shelby to take uncle Tom who follows submissively due to his Christian morals and since he is aware that the other slaves might also be sold if the debt is not settled. Harley has plans to sell him at the far south away from his family which suffer due to his departure because they are aware that he will end up dying of being overworked. All the same, he might be bought by a good master who would appreciate his inte
Overall Introduction Today the word-of-mouth is considered one of the most powerful forms of marketing communication. Consequently, there is great intensity and use of diverse strategies by companies that attempt to promote word-of-mouth. While the strategy has proven to be effective in boosting sales volumes, it can be harmful and subsequently spoil the image of a company or even a specific brand if not well used. This paper focuses on the key aspects of word-of-mouth communication. Recommendations on how to effectively use the word-of-mouth and its importance to marketers have been discussed in the paper. The cause of this marketing issue and its potential implications are equally addressed in the essay. It is crucial to mention that word of mouth as a promotional strategy bears a close relationship to the current marketing theory and practices. Before concluding the paper, viewpoints on the application of word of mouth in marketing have also been incorporated in the report. Literature review Wang et al. observe that the purchasing decision of consumers and product influences are greatly influenced by information cues (76). It is vital to mention that consumer
Program Content   * Bullying definition, current statistics, and need to address the menace.   * Policies by government and other stakeholders to manage bullying.   * Proposed program: Mass Awareness Program, execution and evaluation.   * Bulletin. Program Facilitation, Summary “Teachers, trained to help to rebuild trust, confidence, growth, and commitment through mass awareness to arrest bullying in high schools.” Scope of the program The proposed mass action program is meant to promote awareness on the need to stop bullying. Besides, it highlights the best strategies that the victim may use to challenge the problem. The program encourages teachers to be in the forefront in promoting inclusivity, objectivity, and proactive approach to managing socialization among the high school learners. Content of program The content of the program include but not limited to:  1. Policies in place to prevent bullying in high schools.  2. Current statistics on bullying in high schools.  3. Roles of teachers in addressing the bullying challenge.  4. Potential programs to control bullying.  5. The best program to manage bullying, implementation, and evaluation. Proposed Program The proposed mass awareness program is meant to give the teacher an opportunity to control and manage the socialization environment in the high school environment. Teachers are empowered to promote inclusivity, positive criticism, manage diversity, recognize special needs, and promote equity rather than equality. Implementing the program The program strives to make sure that teachers promote awareness about bullying and why it has no place in the high school environment. Should you have any questions or concerns, please contact us at (Insert Phone Number). Bullying Definition, Current Statistics, and Need to Address the Menace Bullying Definition Thomas, Connor, and Scott (2014) define bullying as peer aggression that, outside of power imbalance, includes the features such as intention and repetition. This means that a “bully’s level of aggression will increase if the caretaker continues to tolerate aggressive behaviors toward the child’s peers, siblings, and teachers” (Smokowski & Kopaiz 2014, p. 102). Current Statistics The total number of students that have ever experienced bullying constitutes 21.5%. The 5,386,000 students out of the total of 25,013,000 reported being bullied in 2012 globally (U.S. Department of Education 2013), which is already a huge number. Given the fact that a lot of students prefer silencing the situation for a number of reasons the situation is evidently getting out of control (Jones & Augustine 2015). An analysis carried out lately has shown that 10-20% of children get bullied on the Internet (Australian Institute of Family Studies 2014). At school, the statistics is even worse – 20% male and 13% female students aged 8-18 report being bullied at school (Australian Human Rights Commission 2016). Need to Address the Menace Although “schools play a vital role
The article uses correlation quantitative research as the method for research. The method uses two variables to test or determine their relationship to the topic of the research. The use of this method exposes the outcome of the research to risks associated with biasness, manipulation, and control. The use of this article by nurses in their practices would have the risks associated with having negative outcomes of the practices and the majority of their patients developing more complicated issues. The method used is subject to manipulation and biases during the research and cannot achieve the required outcomes. This is due to the use of the variable that may have a little relationship and thus the research may have to false the research outcomes (Anthony & Jack, 2009). This causes the outcomes or the reached findings to be unreliable for use. For instance, in the article, the “strong correlations were noted among depression, sleep, and fatigue” (Crane, 2005). However, the research indicated that only 32.7% of the women exposed to sleep and depression suffer from myocardial infarction. The findings indicate that majority of the women meet the minimal kilocalories required per week to prevent myocardial infarction (Crane, 2005). These findings though they have their recommendations, may not be fully reliable as they may have some contradicting issues between the variables. To avoid these risks; the research method needs to be elaborative and has different approaches. The use of experimental research would have reliable findings, as the methods used to sample out the data are generally better than for correlation (Anthony & Jack, 2009). The method has low risks of biasness, control, and manipulation as it involves randomization of samples that make every sample in the population to have a given probability.
Introduction The level of complexity in construction projects is quite high, especially in large construction projects where the magnitude of work is high. Among the issues that emerge in construction projects, which reduce efficiency, are physical accidents, health hazards, and the wastage of construction materials, among other issues. These are setbacks when it comes to production efficiency (The Modular Building Institute 1). This paper suggests that a higher deployment of technology (automation) and mechanization is necessary for improving production efficiency in construction projects. The paper explores how these factors that reduce production efficiency can be dealt with through automation. Automation and the reduction of accidents in construction sites More often than not, construction sites have an array of activities going on at the same time. Given the nature of workload in construction sites, people working in these sites are at a high risk of being injured by the falling objects because they cannot detect such objects (Zou, Zhang, and Wang 1-2). Navon and Kolton (733) argue that construction professionals pay less attention to the issue of safety in the construction sites because of concentrating on the progress of the project. Most fatalities and injuries on construction sites come from objects that fall from heights. Therefore, most researchers in the field of construction engineering are looking at the possibility of automating the safety procedures to reduce the exposure of people in the sites to accidents. One of the suggested technologies is the automation of fall prevention procedures. Such a safety model helps in identifying areas that pose a risk in construction projects. With the model, it is easy to identify the hazards in the construction sites. Besides identifying areas that pose a risk, the model also proposes the mechanisms that can be used to protect people from such risks. Such models are established and run on a continuous basis throughout the lifecycle of construction projects (Navon and Kolton 2006, 739-741). According to Navon and Kolton (2007, 226-27), it is important to incorporate automated safety models into project management cycles in the preliminary stages of the project; that is, the design stage. This helps in minimizing the faults and risks in the early stages of the project, thereby enhancing the stability of the projects. According to Mikami et al. (1), most construction sites or industries pose great health risks, resulting in high rates of employee turnover and sick-offs. These reduce productivity. One of the modalities of reducing the health-related risks is the development of mechanical systems that can help in detecting the dangerous levels of wastes that are released during construction. For instance, there should be systems that provide warnings when the dust levels are too high. In addition, mechanization can help prevent employees from getting into contact with the hazards through the development of machines th
This work focuses on preparing a detailed and methodical project plan on furniture manufacturing in the UAE (Abu Dhabi) and attempts to come up with the best possible project management practices to ensure that the assignment is completed efficiently in the shortest possible time. Background Project Idea and Description   * The project idea is to start a furniture manufacturing business in the UAE (Abu Dhabi).   * Unlike its competitors, this business will offer its customers furniture at a low cost.   * The business will attempt to attract customers by allowing them to pay for (invest in) the quality of the furniture, not for the advertising campaign.   * It will be an online-based business; therefore, the costs would be significantly lower – customers would be able to place an order at any time from any location.   * The workshop will be situated in Abu Dhabi, and the main product line shall include everything necessary to furnish a home, office, or educational institute.   * Customers proximate to the workshop will be privileged as they are exempted from paying for the transportation cost. Project Purpose and Justification   * A huge number of tourists visit Abu Dhabi annually, and hotels are compelled to refurbish their décor to attract them; consequently, there is a strong need for modern furniture in the market.   * This business aims to offer furniture with innovative design, made from leather, cardboard, nutshells, wood composites, eco-friendly plastic wood, and high-quality hardwood.   * Besides being a furniture manufacturer, an important purpose of the business will be to ensure environmental sustainability and low carbon emissions.   * For a competitive advantage, the items must be available at cheaper rates. Project Objectives The main objective of this project is to enable the customers of Abu Dhabi to access the best and the most contemporary forms of furniture at relatively lower cost.