Introduction Because of the constant development, the world is changing every single moment to take a new shape the next day. With help of the technological innovations combined with the unique culture, people have managed to reach the top of the progress, yet there is much to be done. Together with suggesting technological, political, and economical innovations, society has also introduced its new form, namely the information society. Despite the progressive beginning, the new society has a lot of issues to tackle to create a stable world environment. Internet as a Worldwide Playground Tracking the impact that the Internet has had on society, one can suggest that the World Wide Web has finally become what one cold call the entertainment for the people. Unlike the rest of the means of conveying the information, this one has quite a history of its own, it must be admitted. However, the fact that the Internet has finally become the means to learn all kinds of facts and enhance one’s knowledge in a certain sphere cannot be denied. With help of the Internet, people can access a variety of facts now, which is, no doubt, a huge benefit. However, it must be admitted that the situation has not always been like that. At the very beginning of the computer era, the Internet was designed to serve people as the link that bridges nations. Serving as the road from one world to the other, it was supposed to help people broaden the horizons of modern science and increase the pace of progress. However, things changed as the Internet became available to the population and, which is the most important, to the world of advertisement and business. As soon as the world’s greatest corporations captured the power over the Internet, it was designed t bring money as the means of mass media and the way to convey certain information to the public. Even though such a situation cannot be considered either a positive or negative one, I still cannot be denied that the initial purpose of the Internet has been considerably changed. According to the ideas expressed by Rowland in his The Spirit of the Web, the Internet has created to serve the purpose of academic studies: At first manly academic or interest-related and non-commercial, the idea of online communities was quickly taken up as a business opportunity by Commercial BC operators. CompuServe, which would become one of the giants of the new industry, went online that year. (p. 364) If only people could know which way the new ideas led to! As soon as these changes were made, the Internet started to become more and more flooded with all sorts of advertisements. Although it has to be admitted that the Internet at present is used not only as of the means of advertising all kinds of goods but also as a means of communication all over the world. Bridging the most distanced places with each other and providing people with the ersatz-conversation which can be compared to the real one, it is evident that the modern internet is filled with advertisements and various commercials, which people cannot avoid entering most cites – the so-called “banners”, the World Wide Web is increasingly growing as the means of mass media. However, this means is a rather commercialized Net, which must be admitted. Therefore, one can drive the following conclu