Introduction Advertisement as a component of marketing has over the years developed and attained a very dynamic status that currently marketers are faced with a very hard time marketing their products. Initially, the process of creating an ad was just to create awareness to the potential buyers, however today there are a lot of substitutes and mere awareness does not guarantee to sell anymore. Advertising has therefore gone a notch higher whereby the demands of the customers no longer define what kind of advert will be created. Rather the customers are made to create a self-image that will be saleable. This will make them have an implied class or statuses that make them be associated with a certain way of life and so on. It is imperative to critique advertisement since it applies to many aspects of human life including entertainment, food, and housing, traveling, and dressing among as. This is because people buy everything! Creating an Ads When marketers create their adverts, they usually intend to make them in a way that would greatly appeal to their potential clients, this is with hopes that the more the ad appeals, the more it is likely to attract clients (Callow and Schiffman 259). To measure how much has been achieved, and then the sales data will be analyzed following the advertisement. If there is an increase then the ad worked well, but if there is no significant increase, then it can be concluded that the ad was not effective (Phillips 77). To assess the implied meaning of an ad, it’s adequate for one to understand first the intended meaning that the creator of the ad had and assess any elements that could have shaped the ad. Second, one has to assess the average customers or group of consumers’ real understanding of the ad (Mooij 67). For instance how women perceive a certain perfume, how children react to toys or how men would respond to sports adverts, and so on (Phillips 77). The third and final is to explicate the way a critic would understand the ad in a manner that could be even new to the creator of the ad and the reader. After an ad is created, the consumer is made to believe certain things that may be non-existence in the first place. This is where the advert creates a certain impression that is connected to the product being marketed to ensure that the customers feel satisfied. Some theories are behind the marketing tactic. They make a critical contribution (Mooij 68). These contributions draw from a wide base of disciplines and hence the vocabularies are quite numerous and so are the perspectives. Some very important concepts have received the greatest attention and they include hyper-reality, change in consumption and production, fragmentation, decentering of themes, loss of dedication, and contradictory coincidence. Many of these beliefs are directly related to marketing consumption (Mooij 78). The hyper-real instances are based on the assumptions that the consumers experience for instance in simulations encountered by clients of the thriving tourism industry, universal studios, and virtual parks. When themes are constructed and then seriously believed by the producers and clients the same (Callow and Schiffman 259). For instance, comfort and satisfa