Purpose of a SWOT analysis Decision making in organisations demands the development and adoption of a rigorous SWOT analysis. It is a powerful tool that can be used by organisations that are yet to be established or those that are planning to expand to new geographical locations. SWOT analysis entails a detailed description of the possible strengths, weaknesses, opportunities and threats that a business organisation may face in the course of its expansion or when it is being started. Hence, organisations can be in a better position to review their strategies, position and overall performance metrics when they make use of a well prepared framework of a SWOT analysis. Ideas or proposals put forward by businesses can also be measured using a SWOT analysis. When data is subjectively assessed against the prevailing market conditions, it amounts to a SWOT analysis. Hence, most decisions in organisations are made after a SWOT analysis has been presented to the relevant organs for execution. In this particular business proposal, SWOT analysis will be used as a practical tool to assess or appraise the current market condition of the clothing industry in the United Arab Emirates. Besides, this section of the paper will discuss all the relevant information to be considered when selecting the most appropriate form of business ownership. SWOT analysis Strengths We expect that the XL Ladies Clothing will gain market dominance after a short period due to the projected strengths of the small business portfolio. To begin with, it is pertinent to mention that the clothing industry in the United Arab Emirates has largely ignored the extra large clothing fashion for women. We intend to make an indelible mark in this line of production due to the prevailing demand. In other words, we will be investing in a demand-driven industry that has a wide customer base for clients who prefer extra large clothing fashion. In addition, the fashion industry has a broad taste and preference for customers. Our new small business will leverage on the strong presence at the local level. It should be understood that our small local business will offer extra large clothing for women. As a result, competition will be greatly suppressed (Sophia par. 1). It will take significant time before similar competitors flood the local market (Marketline par. 4). Stiff market competition is usually a major setback for small and new businesses in the market. The United Arab Emirates is also well endowed with cheap labour. At the local level, we will be in a position to recruit cheap labour. However, the business will also take a keen interest to hire individuals based on professional skills and working experience. It may not just be enough to seek cheap labour. Our human resource pool is readily available at the local level bearing in mind that the United Arab Emirates has thousands of qualified foreign workers. Cheap labour will consequently cut down the cost of production. Therefore, the small business is in a vantage position to maximise its profit margin. Our small business portfolio also enjoys the benefit of a strategic and central marketing location. The United Arab Emirates is a centre for global excellence in the clothing fashion industry. As it stands now, the region exports most of its apparels to foreign destinations. As much as our product line initially targets the needs of the local female population, we will be able to export the same products to overseas markets