Introduction The Sweet Bits Company (SBC) has been operating in the environment of the New York market for several years from now. With a focus on quality and the willingness to cater to the needs of the target audience to the greatest extent possible, the entrepreneurship has rather big chances to gain recognition among the local customers. Moreover, there are strong indications that the firm is ready to expand into the global market, therefore, targeting a larger audience. Environmental Analysis SBC is affected by a variety of forces that define its further course of operations and affect the decision-making process occurring in the organization to a considerable extent. It would be wrong to assume that the factors under analysis must be viewed solely as negative or positive. Instead, the entrepreneurship should identify the threats and opportunities that each of the characteristics of the target market implies, therefore, designing the framework that will permit of building a competitive advantage (Iacobucci, 2008). Competitive Unfortunately, the target market is already dominated by a range of organizations that produce chocolate of impressive quality (Nestle, Mars, Mondelez International, Hershey’s, to name just a few). Competing with the identified firms will be a challenge, which means that SBC will have to work on its competitive advantage and design a unique brand that will be instantly recognizable. Economic Given the moderate unemployment and inflation rates in the identified environment, it can be assumed that the organization is not going to face significant challenges in the specified environment. Political The democratic principles that rule the contemporary trade world can be deemed as rather favorable for SBC’s expansion (Iacobucci, 2008). Legal Similarly, the low rates of bureaucracy and the numerous options for running all types of corporations (the target one being an S-corporation) can be considered an advantage. Technological The recent IT breakthrough requires that the entrepreneurship members should be able to retrieve, analyze, and transfer data as fast as possible. More importantly, the issue of data security will have to be addressed. Information sharing must be promoted at all levels of the company so that the staff could make relevant decisions adequately. Sociocultural The concern for healthy food and proper nutrition may pose a threat to the business. However, a well put together promotion campaign with an emphasis on the positive effects of chocolate consumption will help address the issue. As the description provided above shows, SBC needs to design a unique brand product and create an elaborate promotion campaign that will help set its products aside from the organizations that have already gained global recognition and are nowadays dominating the target market. Naturally, it would be wrong to expect that a change in the vision and values of the entrepreneurship will help it take over the target market and oust corporate giants from it. However, with a strong brand product and a reasonable pricing strategy, SBC is likely to become quite popular with the customers that represent the market (Iacobucci, 2008). 4Ps Product . Chocolate bars, chocolate drinks, chocolate candies, and other types of chocolate products will be offered to the customers. Pl