Background Currently, organizations in different economic sectors are implementing different changes in their operation in an effort to enhance their competitiveness. One of the aspects that businesses are increasingly considering relates to integration of Information Technologies such as e-commerce. The increased demand to achieve efficiency and effectiveness through incorporation of IT has presented an opportunity to companies within the software development industry. One of these companies is Verbanet Technologies which operates in the IT industry in the United Arabs Emirates. The firm provides multi-dimensional IT solutions to companies in different economic sectors. Some of company’s core activities include web-development, e-commerce and e-marketing, provision of web-security and development of e-commerce portals. Since its inception in 1999, the company has been very successful with regard to new product development. As a result, the firm has been able to develop and nurture a high level of customer loyalty. One of the factors that have contributed to the firm’s success arises from the fact that the firm has adopted effective operational strategies such as incorporation of the concept of teamwork. To ensure success in its new product development, members of a particular team are drawn from different departments. The team members are required to work together so as to attain synergy. Description of the problem In an effort to ensure that the organization attains its new product development goals, the firm’s management team has integrated a policy which requires a high level of competence amongst the team members. This is due to the fact that the firm appreciates the fact that the effectiveness with which a new product is developed determines its success upon being launched. To achieve this, members of the R&D team are drawn from different departments. In the process of undertaking our duties, I identified that there was a problem in the team’s operation. Upon a further analysis, it was clear that the source of the problem was existence of differences amongst team members with regard to expectations of the team. The team had vague expectations with regard to the project being undertaken. In its operation, Verbanet Technologies is committed at ensuring that the various organizational teams have autonomy in undertaking their duties. The justification for this independence is that it would enhance employee development. Giving employees an opportunity to implement their ideas in the development of a new product can lead to a high level of employee satisfaction. The resultant effect is that their level of productivity is enhanced. A further evaluation of the R&D team revealed that the problem was being compounded by lack of effective communication amongst the team members. In the process of developing teams, it is paramount for organizations’ management teams to ensure that they incorporate effective communication practices. Poor communication culminates in poor project performance and reduced productivity. The R&D team had not incorporated effective communication practices. The team members mainly relied on the internet in their communication process. This greatly reduced physical interaction amongst the team members. The resultant effect is that the level of trust amongst the team members was very low. Additionally, poor communication also resulted in poor coordination within the team in the execution of its dutie