E-business is the most appropriate strategy for Pete Moss. The strategy will enable the entrepreneur to increase profits and improve customer service. It is highly recommended for the man due to the nature of the business he runs. Based on the nature of the business, it is evident that Pete does not offer physical products, which may require the presence of a physical business premises. Tax preparation is a service that can be done online without difficulties. In this case, Pete should consider moving his business to the online world where customer interaction will be enhanced. Recommendation of E-business as a strategy is also based on Pete’s lifestyle. As indicated in the case, Pete has a busy social life and therefore can only work five days a week. The entrepreneur also spends his weekends skiing. The other reason is that the customer traffic for the business is very unpredictable since most of the clients visit the office on a random pattern. Therefore, the company has to incur idle time since the employees are forced to wait for the customers in the office. The other issue that causes idleness among the employees is that all the clients come to the office with the processed data. Pete’s decision to charge fixed prices to the clients also qualifies the business to operate online. The fixed pricing method is very effective in E-business where customers are guided by the pricing strategy and the quality of services offered by the business. It will also be very effective in the management of online business. So, the customers will enjoy the reduced expenses in upfront costs that are associated with processing the tax returns. The approach will enable Pete to achieve repeat purchases from brand loyal clients and attract new customers in the market. To expand the business at a very low cost, Pete should consider E-business as the most appropriate strategy. This business type will allow him to increase the number of client visits from 3 per week as indicated in the case to 5 per week. For instance, reasoning from the information provided by the marketing research firm, Pete will achieve an average client visit rate of 3.75 per week. This implies that to achieve an average of 3.75 visits, the highest figure can be five while the lowest figure can be three. The figures are very reliable because the research company used the Poisson distribution method to determine the frequency of customer visits. From these results, it is evident that Pete has a great opportunity to increase the traffic. E-business will guarantee the operation of 7 days per week compared to 5 days per week. Increased customer visits will translate to high traffic and profits to the organization. For example, initially Pete had 3 arrivals weekly where each client paid a fixed fee of $ 550, which leads to $ 1650 of revenues. With the implementation of E-business, the rate of arrivals will be 3.75 per week while the customers will pay the same amount of $ 550 per one individual. This leads to $ 2062.5 in revenues. From the calculations, it is therefore evident that Pete will not only increase the number of customer visits, but also enlarges the revenue earnings from the business. Pete will enj