When it comes to ensuring the commercial appeal of an advertised product, it is crucially important to remain thoroughly aware of what accounts for the specifics of the targeted audience’s consumer-behavior. In their turn, these specifics are best discussed within the context of how the factor of the targeted consumers’ cultural affiliation affects these people’s behavioral pattern in general, and their purchasing choices in particular (De Mooij, 2004). After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to be the particulars of these individuals’ culturally defined ‘brain wiring’. To substantiate the validity of this suggestion, we will outline the would-be socio-cultural challenges/ opportunities of promoting the Korean alcoholic beverage Soju (with the alcohol content ranging from 16% to 45%) in the US. Below is the screenshot of this product’s Korean-based advertisement poster. Soju is now commonly referred to as quite possibly the most popular alcoholic beverage in Korea. In its turn, this can be partially explained by the fact that the deployed marketing-strategies, on the part of this beverage’s makers, are fully consistent with the holistic workings of what can be referred to as one’s ‘Oriental’ psyche and with the qualitative aspects of Asian culture as we know it. As Koga and Pearson (1992) pointed out, “Asian cultures… have been described along three dimensions as  1. collectivistic in value orientation,  2. high-context in communication style,  3. vertical in social structure” (p. 86). This simply could not be otherwise, because most Asians are innately driven to perceive the surrounding social reality in the highly contextualized manner – something that predetermines these people’s affiliation with the collectivistic values more than anything else does. In this respect, De Mooij and Hofstede (2011) came up with another valuable observation, “In the collectivistic (Asian) model the self cannot be separated from others and the surrounding social context, so the self is an interdependent entity who is part of an encompassing social relationship” (p. 183). Hence, one of the most notable features of the poster’s design is its horizontally-aligned format which correlates with the Korean people’s tendency to think and act holistically – that is, without trying to exercise too much of a will-powered control over the surrounding environment. The large image of a smiling young woman in the poster encourages onlookers to think that the drinking of Soju leads to relaxation (as opposed to aggression). The poster’s blue-colored background comes in particularly, in this regard. Because poster’s designers were well aware of the targeted population’s tendency to contextualize informational inputs, they made a deliberate point in downsizing the advertised product visually and in placing it in the advertisement’s right-lower corner. By so doing, they succeeded in confirming the validity of the potential consumers’ intuitive awareness that the consumption of alcoholic beverages cannot be thought of in terms of a ‘thing in itself’ (as Westerners tend to do). Rather, it is something that makes one more emotionally comfortable, while s