Introduction To begin with, the world of management is full of different innovations which are additionally emphasized due to the flow of scientific thought in the world. Moreover, the trends of the current fashion industry are strengthened with such factors as present economic instability and the decrease of customers’ activity; current or potential. For this issue, the clothes companies should immediately work out the strategic designs for better estimation of the company’s possibilities with a glance at the present day situation along with perspectives of further variability in management aspects. The company under analysis Menswear Company Burton is one of British leading textile companies aimed at the realization and satisfaction of men’s need in clothes of high quality with trendy points in its design. Established in the year 1903 in Chesterfield by an 18-year-old Montague Burton the company tended to look for the changes being needful for this or that period of time in the twentieth century. First, when there was a risk of World War I the company strived to restructure the production strategy in terms of the realization of uniforms for British troops. Then there was a time of company’s elaboration by means of fast spread of its subsidiaries in Great Britain. The main slogan of it “Good clothes develop a man’s self-respect” always stimulated the employees and their managers to find out all the decisions about resolving current problems or needs in men’s clothing so that to lift up the personal evaluation of the company within the society (Burton, 2009). After World War II until now Burton continues to develop the production of its clothes and gained at once acknowledgment all over the world. Being a part of Arcadia Group Ltd Burton made special emphasis on its ability to compete with other companies popular in this field of industry. Furthermore, Burton provides its customers with an honest policy regarding four steps to be followed, namely:  1. Lawful, fair, and honest dealing;  2. no exploitation of the people who made clothes;  3. abidance of decent working conditions;  4. no damage to the environment (Burton, 2009). These steps are the main in the system of company’s management approaches, and still, they point out the fundamentals of the Code of Conduct which was developed earlier with some guidelines according to the requirements of modern time. As it is known, the services of Burton fall into two types of sharing products, such as traditional in-store sales and newly acknowledged online type of sharing and delivery. The company does not want to lag behind the perpetual challenges of business life. That is why on its website there is entire information including such sections as the size guide, details of delivery, returns policy, and a store locator (Burton, 2009). Every customer is significant in all his peculiarities of body structure, current stratum in society, and style. All layers of men are vital to providing high standards of sales policy. An annotated outline After World War II the society outlasted some significant changes in its structuring. The post-industrial type of society where the main product is information is vital in the era of high technologies and the 21-st century, in particular. Organizational design is a complex thing that should have an appropriate number of measures and standpoints to go together with genuine