The first Apple Store in the Middle East stands out from the rest of Apple Stores by its Unique Design:​   * The design was developed by Foster + Partners​   * The store’s design is dominated by green color   * The store has an abundance of living plants, including ten tall trees and two living walls   * The store is lit with natural light contributing to the naturalistic concept of the design of the store   * The design is supplemented with 16 feet glass doors that welcome the customers to the store The living walls are situated next to the leather seating where the customers can have a rest. The walls have a variety of small plants growing on them. Unique products and services   * The store offers all classic Apple hardware products, including the iPhone, iPad, Mac PC, and iPod.   * Dubai Apple Store sells all collections of Apple Watch models (Apple Watch Sport, Apple Watch, Apple Watch Hermes and Apple Watch Edition using 18-karat gold)   * The store offers numerous products including Beats headphones, Apple TV, and third-party accessories (e.g. iPhone cases)   * The store has a unique display pod with touch-enabled charging and Internet stations Unique Personnel   * The employees speak 40 languages   * They come from 30 nationalities   * All of them have at least several years of experience working in the company   * All of them are trained to provide exceptional customer services and promote the reputation of the company Marketing Mix for Dubai Apple Store Products   * are popular among the citizens of the UAE   * belong to the brand that is highly appreciated by permanent residents of the country and expatriates who comprise a big part of the customers   * are diverse and enable the customer to find any product of Apple brand they are interested in and choose all of the needed supplementing accessories Prices   * are higher than the prices of the competitors   * reflect the exclusiveness of the brand   * are aimed at attracting the customers with the paying capacity that is higher than the average   * provide the profit for the company   * are suitable for potential customers, as the UAE has the highest level of salaries in the region Promotion   * The Apple Store in Dubai was well-promoted before its opening   * The promotion was started with numerous articles about the opening of the store appearing in various media sources of the countries   * The company has invited the regional media to visit the store before its opening and allowed the journalists to ask questions and take photos of the store Location   * Dubai is the popular destination for numerous wealthy tourists and expatriates interested in buying Apple production   * The Mall of Emirates is one of the most attractive shopping destinations in the country and the whole region   * The place where the mall is situated is convenient for the customers to access it by car, metro, or bus The Importance of the Location Dubai   * There are no other Apple Stores in Dubai   * The city enjoys the benefits of the high level of the economic stability of the country   * Dubai is one of the most popular destinations for tourists and expatriates from all over the world   * The residents of the city and its wealthy visitors are capable of buying expensive Apple production The Mall of Emirates   * It is the biggest shopping center in the country   * It attracts thousands of visitors every day due to the abundance of entertainment services it offers   * It is situated in an advantageous part of the city that is close to the touristic attractions   * It has a huge and convenient parking space Competition in the Region Competit