Advertising is communicating with a particular audience group with the intention of getting a positive reaction. International Advertising is the process of communicating with multiple cultures that differ in many ways. Sometimes the advertising companies and agencies have to find uniformity in the way they pass the information to make an impact. They also need to localize their content so that it fits into a particular culture and community. Advertising has helped to unite the world so that there is an acceptable language to achieve the intended objectives. The developing countries are slowly catching up through sharing of information and working together. The world has become a global village whereby information can be shared across the globe instantly. One can use International Advertising as a communication process. Due to the multiple contexts, one needs to have great care so that the message gets to the target audience and still achieves the intended meaning and reaction (Douglas & Craig, 1995). The content of the advertisement must be the one that the audience can understand and also relate to their environment and cultural life. There are some setbacks in the process. The target audience may have literacy problems that may cause the message to fail to spur the desired action. The audience may also interpret the message in their way by attaching their meanings to the words and symbols (Rijkens, 1992). Lack of action may be as a result of insufficient funds. The advertisers need to deliver the right message to the target audience (Douglas & Craig, 1995). They need to encode the message so that people of diverse cultural contexts can understand it. The phrases need to be the ones that can be translated and still get the same message as was intended (Peebles & Ryans, 1984). The colors have different meanings in different countries. While red stands for danger in some countries, in China it represents happiness and weddings (Douglas & Craig, 1995). The media channels only pass the message to the intended audience who then decode and react to it. Culture also determines the transmission and translation of information (Douglas & Craig, 1995). One has to use the kind of media that reaches the intended audience. Television and print advertisements may not have a greater impact as compared to other means of advertisement. The radio has the prospects of reaching a larger audience (Peebles & Ryans, 1984). The ads are supposed to be persuasive and attend to the needs of the audience. In as much as the adverts seek to satisfy particular needs, they also result in secondary consequences (Grein & Ducoffe, 1998). Advertisements shape the thoughts of the audience to perceive things differently and accept new ideas. International Advertising always seeks to introduce and promote certain products across societies (Peebles & Ryans, 1984). Therefore, International Advertising is also a change agent. It has established and pushed for the acceptance and continued adaptation to a new lifestyle. A majority of the International adverts come from the Western countries. They develop the Western culture across the world (Hall, 1976). Good examples of western brands that have shaped the globe’s taste include the MacDonalds and Nike (De Mooij, 1994). However, the advertisers need to take great care to avoid causing adverse reactions. The Middle East countries are very religious and have cultures that strongly differ with the Western countries (Hall, 1976). Advertising cuts across culture, uniting communities and countries through worldwide acceptable symbols and s