Unilever is a leading Dutch-British multinational company (“About Unilever” par. 1). It is currently “headquartered in London, United Kingdom, and Rotterdam, Netherlands” (Zisa 12). Unilever is “known for its superior spreads, cleaning agents, food materials, beverages, and personal care products” (“About Unilever” par. 2). Unilever’s leading brands include “Knorr, Lipton, Hellmann’s, Blue Band, Suave, Axe and Dove” (“About Unilever” par. 2). The corporation markets over 400 brands in different nations. The firm’s products are designed to promote the wellbeing and health of its customers. The company uses a powerful business model in order to support its goals. This discussion presents a SWOT matrix for Unilever. SWOT Matrix Internal Environment                                                                                                                                                                                                                                 Strengths                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  * Unilever markets its superior products in over 190 nations. The firm’s brands are admired by many consumers in these countries.                                                                                                                   Weaknesses                                                                                                                                                                                                                                                                                                                                                                           * The company has numerous products. Such products address the changing expectations of many consumers.                                                                                                                                               * The company’s superior products are easy to substitute. Most of “the products marketed by Unilever have several substitutes” (Zisa 28). Many consumers in different emerging markets can be enticed to purchase alternative products.                                                                                                                                            * Unilever embraces the power of Research and Development (R&D) in order to produce superior products. Such products are engineered to fulfill the needs of more customers.                                                                           * Unilever operates in competitive markets. Such markets are characterized by established competitors such as Nestle and Proctor and Gamble (P&G).