Abstract Since the advent of the internet, our world has become a global village. Distances have been eliminated in a virtual sense. Anybody can buy or send anything around the world within no time. Buyers and sellers are now very close to each other like never before. This opportunity has been cashed by many buyers, sellers, and other stakeholders. eBay provides a platform to sellers and buyers, where they meet and trade without going anywhere and in spite of living thousands of miles away from each other. In this article, we will study how the internet affected the lives of consumers from the perspective of eBay – the giant platform. Introduction The websites that allocate consumers to carry out “one-click” price assessments for product proposals from multiple retailers are termed as “Internet Shopbots’. As price is a key determinant factor of preference of the consumer, I discover that yet in the midst of shopbot consumers, branded retailers, and retailers a consumer stayed until that time cling to considerable cost benefits in head-to-head price assessments. Moreover, consumers are very responsive to how the summation cost is assigned between the product costs, the logistics charges, delivery tax, and additionally they are pretty responsive to the ordinal position of retailer proposals with regard to the product costs. The topical investigation has revealed that consumers utilize brand name as an alternative for the reliability of the retailer in connection with the non-contractible features of the goods’ stock, for instance one of the feature is the logistics time and duration. Main body In the present day unrelenting cutbacks in e-commerce outlay and the go up in marketable applications of the Internet predicts a analogous rebellion in the transaction and its consumer scrutiny (Kamakura and Russell 124). What is more, the hi-tech potentialities of the vacuity shrink consumer’s effort and toggle expenditures to help eradicate some cutthroat leads that retailers would benefit from a corporeal souk. Thus Internet shopbots are symbolic of its competence and the enhanced proficiency. From the time when the Internet shopbots were born in 1995, auctions on the Internet have nurtured with a remarkable tempo. In such shopbots, one of the biggest consumer-oriented shopbot is eBay, where individual sellers catalog their products for auction, and individual consumers bid for those products. Subsequent to their three dealing annuls, eBay by now accomplished over 1 billion US$ in transactions in 1998, and by 2004 their revenue mounted to $34.2 billion (NASDAQ 5). Overall, 56.1 million users either bid or listed an item on eBay during 2004, and as per the July 2005 survey conducted for eBay by ACNielsen International Research, a probable 724,000 populace of Americans account eBay as a primary or secondary resource of their earnings and it makes eBay one of the biggest Internet marketplaces on the planet (Reiley, Bryan, Prasad & Reeves, pp. 2-4). Take the example of an Oklahoman consumer, Sam Alexis. Intended for a long period, Sam managed a store in Boulder, Colorado, selling first-edition books. Except with an on paper mail-order record, she established that most of her customers resided by a two-hour drive from her store. Commencing in the fall of 1997, Sam embarked on listing her more costly books on eBay auction site. She astounded when volumes that would usually stay behind for m