Introduction The purpose of this report is to assess men’s salon experience for the new product range of L’Oréal Professionnel Homme to prepare a marketing strategy. However, the proposed products, “Hair regeneration cream” and “Aftershave lotion,” have various unique properties. This product range will be introduced to the Dubai market. The report will focus on the beauty conscious male attributes of Dubai, including their increasing spending for grooming. This paper will argue that the new product range of L’Oréal has a prospective market in Dubai, in the United Arab Emirates and the neighboring GCC counties. Pre-Case Study The Market Dubai city is a very prosperous market to the investors from all over the world; the global market economy has been suffering from long-term recessionary impact following the global financial crisis, but the UAE economy has dramatically gained momentum recovery and indicated significant growth in the non-oil sector, especially in the service sectors. The Bank Audit (2014, p.18) reported that the economy has successfully gained consumer confidence with real GDP growth of 4% in the last fiscal year, although it was 4.4% in the presiding year; such growth followed the acceleration of non-oil sector and reduction in the oil exports in the global market. According to the IMF analysis, the trade surplus of UAE evidenced large deficits, while the service level income, along with the current transfer balances, failed to reach the equilibrium point. As a result, it generated a remarkable reduction of expenditure in the current account surplus and has accounted for 17% and 15% of the GDP respectively in the past two years. The healthy economic activity and performance in the market of UAE have managed to attain a comfortable surplus that assists the market players to reduce the negative impact of the downturn, the fiscal and monetary policy faced to revenue earning at a moderate expenditure level with suitable fiscal surpluses and sufficient level of foreign exchange reserve. The gross governmental debt of UAE illustrated more than sufficient and adequate level; satisfactory money supply, moderate fiscal policy, a vigorous stream of capital, strong foreign reserve, and lower inflation rates, as well as rising housing costs, have generated the market dynamics of the country towards an emerging economy. The general Price Index of the consumers in UAE has jumped at 118.89 in 2013, which is 1.4% above compared with the previous year. At the same time, the banking sector has witnessed tremendous growth with huge capital generation and reached US$ 519.5 billion for the first two quarters of 2013 as a successful outcome of the economic diversification. Furthermore, with the prospect of tremendous growth, Dubai is going to host the World Expo 2020 and aims to turn into the world’s number one business hub for trail and wholesale for commodity and service trading, including the transportation and tourism products. Dubai Market Hamid (2013) reported that the male Salon, Barber Shop, and Spa industry of Dubai had been rapidly expanding, were men of Dubai have been spending Dh740 million for their beauty and grooming purpose. However, this information illustrates that investors all over the world would be interested in penetrating this emerging market. The