Big Data analyzes, systematically extracts, and processes large and complex data sets for future use in many areas of human life. The amount of information generated by a person is increasing every year, and, accordingly, managing structured and unstructured data with the help of modern technologies is becoming essential. Based on the analysis of data, new approaches and solutions are developed in a variety of areas – from production to healthcare. The film industry is one of the fields that introduce modern research into work to improve productivity. It uses the valuable results of Big Data analytics to identify trends and interests of viewers and to optimize expenses. The purpose of this essay is to discuss the impact Big Data analytics has on the film industry, and also to consider personal interest in this area. Big Data Analytics The introduction of Big Data technologies by media companies around the world reflects an attempt to compete in the media, film, and entertainment industries, as well as to create content based on the received Big Data analytics. Nowadays, directors and producers are worried about how to achieve the success of a film, show, or any other television project. To reach this goal, all people involved in the film industry need to know what Big Data is, how to use it, and how it can become the key to producing profitable movies. Thus, professional data analytics specialists are in high demand in this industry, since the success of the entire project depends on them in many respects. The widespread use of Big Data analytics began during the rapid development and application of digital information technology (Arsenault, 2017). Now, such business analytics is automated and allows filmmakers to perform more sophisticated algorithms for processing a massive amount of data. Data analytics performs many organizational roles applied to different fields, including the film industry. It creates a discussion between business and data, learns technologies, and practices them in an organization’s plans. The analytics analyze data sets and report results, and also use various technologies to develop models that convert data into actionable insights. There are some unique functions, for example, analysis of statistical data based on the results of surveys of moviegoers and fans. They also include the formation of a film production strategy according to search queries in a browser and drawing up an algorithm for formulating high-quality video recommendations (Xu et al., 2016). The specialists have full access to a wealth of information online and use Big Data to compare work with similar released projects to find out the size of the film’s audience, and film feedback. These comparisons help determine the pros and cons of the upcoming project. Methods and the Impact of Big Data on the Film Industry The financial success of a movie is mostly uncertain, and it is impossible to predict the popularity of a project with absolute accuracy. However, many researchers took on the task of determining the likelihood of triumph and profitability of a film using various approaches and methods. For example, text analytics refers to methods that extract information from textual data such as social networks, emails, blogs, and online forums. Methods for a