Introduction Popular mass media are crammed with information forming the public opinion on this or that issue. Considering the problem of attitudes towards aging in mass media, one can observe that the elderly population is having been viewed in a different manner if compared to the people of young age. This happens because elderly people are having been seen not as much civilized as the representatives of the younger generation are. Elderly people are not recognized as those who can adjust to changes that modern society brings and those who are capable of initiating these changes. The elderly population is underrepresented in media because they are not able to act like young people. This is true not only in the sense of societal development but in a physical sense as well. By this, we mean that elderly people are not physically able to perform like young people just because of their ages. For example, in drama, if some vigorous exercises are needed an elderly person is difficult to make the body move as it is required. Therefore, it does not seem possible to involve many old people in television programs; simply, they are not expected to act as required. Another reason for underrepresentation of the elderly people in mass media is the code of moral values that they have. Some of their norms and traditions are not applicable to current life situations and cannot be accepted in modern times. Mass media is against all possible teachings of the elderly people, as they believe the moralizing will be misleading for a young generation that is reluctant to preserve the old culture. But the thing is that it would be very difficult for young people to come up with the right decisions if they are not aware of the older generation’s experiences. The main mistake that the young generation makes in terms of their opinion about the elderly generation is that they consider it to be a bother and do not find it important in the life of the nation. Therefore, the programs targeted at the elderly generation or those where the elderly people are involved are apt to have fewer viewers as the information these programs contain is regarded as old-fashioned. As a result young people have been represented in mass media more commonly than the elderly generation. The question arises whether there is a need to have programs targeted at an older audience and whether the programs of the kind will solve the problems related to the generation gap and different issues the young generation is misled by (Carrigan, 2000, p. 300). The current paper is concerned with answering this question through conducting a content analysis of attitudes towards aging in the popular mass media. Also, the study of the age-related content in the media seeks to answer the question of whether older adults are represented more negatively than other age groups. Methods Used The analysis of the population represented in TV programs aims at comparing the percentages of age distribution in the young and the elderly population. It involves different age groups starting from 15 years. The reason why elderly people are rarely represented in mass media if compared to young people is to be found. Another analysis is conducted to show the percentage of the old population rep