Executive summary Small Canada will be a boutique hotel located in Vancouver. This organization will serve the needs of such groups as business travelers, married couples with or without children, and honeymooners. The marketing strategies of this hotel will be based on such elements as the unique design of the interior, the use of online media that can reach many potential clients, and flexible pricing policies. During the next year, the management should rent a building for this hotel and complete its redesign. Furthermore, one should develop an online website in order to attract potential customers. Analysis of services and products This hotel will be called Small Canada. It will offer various services and amenities to visitors; for instance, one can mention Internet access, gym, Jacuzzi, safe box, pool, conference room, play-yard, and a bar. It should be mentioned that some of these elements will be intended for specific segments of the market. For instance, the conference room can be of great use to business travelers. In turn, other offerings such as cribs or the play-yard can benefit families traveling with children. In turn, married couples and honeymooners can benefit from various amenities offered by Small Canada. Nevertheless, the major offering of this hotel will be the design of the interior. In particular, it will imitate the homes of European colonists who settled in Canada. Moreover, the design of each room will incorporate themes derived from Canadian history. In total, this hotel will include 25 rooms..There will be 5 single rooms, 15 interconnected rooms that can be used by families, and 5 double rooms. They will be priced in the following way:   * Single room – $ 150   * Interconnected – $ 250   * Double room – $ 200 This organization will serve the needs of people aged between 25 and 55. The target audience will be both male and female. Furthermore, they will represent the upper-middle class. The customers will be divided into two groups, business travelers and tourists. In turn, tourists will be divided into such groups as married couples, honeymooners, and families with children. Analysis of services offered by competitors As it has been said before, Small Canada will serve the following groups:  1. business travelers;  2. married couples;  3. honeymooners;  4. families with children. The hotel will face considerable competition from other hotels located in the downtown of Vancouver. Some of them can also serve the needs of the market segments identified in this plan. At first, one should speak about the Fairmont Hotel. It can serve the needs of business travelers and various up-scale tourists. This organization has such strengths as the highest quality of services and convenient location. As far as its weaknesses are concerned, one should mention that the prices of this hotel are higher in comparison with Small Canada. Furthermore, one should speak about Rosewood Hotel Georgia; it serves the needs of honeymooners and married couples. The main strength of this organization has a wedding venue. Moreover, it is also located in the downtown of Vancouver. Additionally, it is associated with such prominent individuals Queen Elizabeth II, the Beatles, Jack Carter, and so forth. Nevertheless, these services of this o