Executive summary Founded as a small company in 2008, Google has grown to be a major technology company operating in almost all countries around the globe. Like many global companies, Google management and major operations are based in Amphitheatre Parkway, Mountain View California. Google is the leading world technology firm that aims at improving people’s information and attachment. The company’s aspiration is to improve the lives of multitude number of world inhabitants. To categorize information and make it helpful and easily reached in the globe is the mission of the company. The company’s website is the most acknowledged in the whole world. This is because of innovations in the advertisement and web search. Furthermore, the company conveys relevant cost-effective online advertisement to generate income. It also provides other businesses with its Ad Words program to promote their products and services. Additionally, Google network uses Ad Sense program to provide relevant ads to improve user experience and to breed profits. It engages in public offering initially completed in August the year two thousand and four. The company overview The foundation of this company was long back in the year nineteen ninety-eight. The company is a major internet services provider both in United States and all over the world. It is based in Amphitheatre Parkway, Mountain View California. In the fiscal nineteen ninety-eight the company was fully incorporation in accordance to the California state company laws and regulations (Google, 2010). Another subsidiary of the company established later established in August the year two thousand was incorporated in the in the state of Delaware. Currently the company is found in many countries around the world. Google is a hi-tech company that upholds online website index contents for providers, advertisers, and users. It provides program advertisement based on auction known as Ad Words and Ad Sense. This enables liberation of ads through Google network websites. Programs like Google Display and Ad Word advertisers include interactive ads, images, texts, and videos. The company has Exchange Double Click Ad that is concurrent to public sale for trade of display ad space (Google, 2010). Furthermore, You Tube provides use to advertisers for ad formats, interactive, and videos. The company’s Google Mobile has optimized Google mobile phone application. These devices allow the advertiser to sprint campaign on ad search, download, and browse. Additionally, it has Google local to deliver information locally on the web. The company offers an open mobile source software platform and operating system that is Android and Google Chrome OS. It enables different individuals share a variety of ideas online using Google+, Web browsers, and Google Chrome. The company has also provided a podium for customers to exploit internet and TV on a solitary screen. Google Books employed by the company exhibits a place for consumption, searching, and discovering books printed online (Google, 2010). Moreover, the company supplies Google Applications such as Google site, Google translate, Google Calendars, Google Doc, and Gmail for device collaboration and computerizing obscured messages set. The company governance The company s committed to maintaining the highest standards of corpora