Introduction What does an average person think about the Rodney King beating video and the Simi Valley LAPD trial? Does he really think Simi Valley LAPD were right in their ruling? Once the final decision has been made public, some people could not believe that the behavior of officers was reasonable. On the contrary, officers failed to execute their duty the way they should have. Community believed there was something more that protection in the recoded scenes. Police officers had no right to beat a person who was left alone to protect himself against the group of law enforcement representatives. However, there were some people who did not think that trial was legally and morally right because it was clear that officers’ behavior was wrong, as recoded on the tape. What was the juror’s motivation to think of beating as lawful? In order to find the answer to this question, it is important to introduce the concept of ‘looking’ supporting with the writing of Sturken and Cartwright, Hall, Goodwin, and Gooding-Williams. Main Body It is possible to define ‘looking’ as totally different to ‘seeing’. Sometimes, people can look without seeing the essence of things, events, and people. Daily life is accompanied with looking at everything that it happening around. A person wakes up and looks at his family at home, co-workers on the job, etc. Seeing is about viewing something without any filter. ‘Looking’, on the other side, includes some analysis. In other words, ‘looking’ is defined as social practice of perceiving objects, people, and events based on personal experience, opinion, or judgment. According to Sturken and Cartwright, “looking is an action that involves a greater sense of purpose and direction. It is an act of choice. Through looking we negotiate social relationships and meanings. It involves learning to interpret and like other practices, and relationship of power” (p. 10). Thus, ‘looking’ involves personal beliefs and prejudices. Even though people watch the same video on the beating of Rodney King, their ‘look’ (perception) can be opposing to each other. ‘Looking’ is a social practice and it can be totally different depending on the personal experience of the person who is looking. From my personal point of view, the guilt of officers in the beating of King was obvious. As the research revealed, the opinion of society was similar to mine. However, the jurors decided that police officers were innocent. Notably, the case remains controversial today even though it happened more than ten years ago. Did the jurors make mistake? Was their decision based on law or personal opinion? The answer to this question is hidden in the social concept of ‘looking’. The prosecutors, the defense, and the jurors had different opinions because of different ‘looking’ at the video record of beating. The essence of social ‘looking’ can be traced to the discussion on denotative meaning and connotative meaning. Defense was looking at their recording scene as an image without paying attention to circumstances (denotative meaning). Prosecutor, on the other side, focused on connotative meaning. Prosecutor included cultural and historical aspects of belong to white vs. bla