Introduction Due to the need of interactive capability to communicate with the clientele, internet has turn out to be an essential marketing tool in almost all industries. Researches indicate that almost all organizations ranging from small enterprises to large firms use internet to interact with their consumers (Wen et al., 2001). Thus, the associations are gradually budding websites which would be utilized in satisfying their user needs hence realizing their set objectives. However, not all organizations are capable of effectively integrating the use of internet into the strategic marketing goals. This is due to the differences that exist in the capacity of organization to comprehend and convert information and communication technology (Wen et al., 2001). The website evaluation can be used by organizations to track performance of their websites over a particular period of time. This will ensure continuous improvements and facilitate comparisons of performance with other peer organizations (Li & Wang, 2010). Due to the ever varying hi-tech setting and user taste, it is critical that businesses should frequently appraise their websites using the applicable and customary approaches to guarantee that websites serve their anticipated use. Therefore, this research paper will evaluate the effectiveness of the websites of union and un-unionized organizations. Comparing and contrasting the websites of Union organizations The websites are similar in both the content and appearance. Contents of both the websites are up to date and unique in own way. In fact the current and unique way of representing information is an essential component of the web sites (Wen et al., 2001). For instance, the websites contains the fresh news concerning the forthcoming nursing day. The purpose is to increase their information dimension intended for the users. Moreover, the contents of both sites are easy to find and arranged in such a manner that could easily be understood by the audiences or those being targeted. In fact, the features that is characteristic of the standard website. Further, the websites are similar in design. Though having distinct color of that particular union, the texts within the websites are given a similar technical approach. The home page of each website leads the user to the needed information with the most important being at the front home page to attract the user. In addition, the pages are arranged in such a way that they become user friendly and easy to navigate. That is the most popular contents are placed on just a click away so as to increase their accessibility. The other important feature in these websites is their interactive nature. Both the websites are essentially interactive and instructive. However, the websites, especially that of ICN, contains a lot of texts that could overwhelm the user. Though the ICN have the information broken into bullet points and subheadings, the layout of the pages still becomes un-scanable. This makes the page so voluminous and as such becomes unattractive to the users. In most cases users of websites does not have time to read every word within the pages. Rather they scan the pages for the information they need (Wen et al., 20