Introduction The purpose of this assignment is to compare market research tools. Companies can conduct marketing research in many ways, and different tools are currently available to aid their research efforts. Not all tools yield the same outcomes when used and, therefore, it is imperative to compare tools. Specifically, for this assignment, the Market Research Database from the U.S. Commercial Services located at http://www.buyusa.gov/ and the Market Analyses provided by 2016.export.gov located at http://2016.export.gov/kenya/ are compared. The Company JXG is one of the leading US medical equipment suppliers globally. The company is now more than a century old with its vision of improving healthcare outcomes for patients. The company concentrates on diagnostics, biosciences, and other areas of medical devices. Since 2015, JXG has focused on acquisition to improve its presence in the global markets. It mainly targets complementary firms to provide new improved services to clients. The company focuses both on the solutions and on modes of delivering them using its qualified personnel for the best outcomes. It leverages expertise from acquired firms to introduce new ideas and products for customers and use novel ways to assist patients to be healthy and safe – a new era in healthcare service delivery. JXG has known for diabetes care; medication management solutions; medication and procedural solutions; pharmaceutical systems; biosciences; diagnostic systems; and preanalytical systems. The company’s purpose is to improve the world of healthcare services and outcomes. The Market Research Data Base The U.S. Commercial Services Site ( http://2016.export.gov/kenya/ ) Kenya is an appropriate country for the company. The government through the Ministry of Health and other government agencies delivers more than half of the country’s healthcare services. Nonetheless, the government facilities and other agencies can hardly meet the growing healthcare needs. As such, other providers, including private facilities, NGOs, and faith-based organized supplement healthcare services in Kenya. The country’s healthcare system is under transition, courtesy of a four-year-old devolution system of government. Thus, there would be community providers, primary care providers, county referral services, and national referral services. The current system is characterized by variations in the distribution and quality of care. The best facilities are found in the capital city, Nairobi, and some other parts of Central Province and North-Eastern Province are depicted with poorly facilities or none at all. While the government intends to address these challenges using the Managed Equipment Services, all the 47 county governments have an opportunity to improve their healthcare services because healthcare services have been devolved. This ongoing change offers a massive opportunity for all counties to equip their healthcare facilities with state-of-the-art medical equipment. JXG Medical Equipment, as a US medical equipment supplier, is in an excellent position to grow its market share in the country because of its technical competitive advantage. Kenyans regard other products, especially from China, as generally counterfeit