In the world of nowadays the most successful businesses are built on the excellent relationship with the customers. Client oriented businesses prove to be the most popular and the strongest competitors in their markets. The biggest and most renowned business awards of Europe, America and Australia consider the companies’ customer focus as one of the most important criteria for business evaluation. In order to for companies to create the best relationship with their customers, achieve high loyalty and earn new clients it is not enough to just be polite with. Businesses of all kinds employ experts to work out special techniques and strategies helping them to work specifically with their client base, fulfill and predict the needs of their customers, provide the best customer care, and promote the services for the new customers. In the contemporary world where every market field is filled with competitors fighting for the customers it is very hard to have high loyalty and save the reputation of a high quality business. Only the most flexible and constantly developing companies manage to stay on top and remain popular in the rapidly changing world of business and trades. Customer relationship management is gaining its popularity on the contemporary business arena. Many modern companies started to employ customer relationship specialists to heighten the revenues, create opportunities for targeted marketing and achieve highly effective customer focus and client loyalty. Customer relationship management is a diverse field; it includes multiple strategies, models and programs. Customer relationship management also known as CRM is based on the processes the companies use to achieve better organization of their contacts and connect them with the current and future customers. CRM works through widening customer knowledge and providing customer retention. Customer knowledge includes various aspects such as personal information about the clients, their names, locations, preferences, age and gender. Basically, client knowledge should be based on whichever features of the customers are the most important for the company’s business. The better knowledge the company possesses, the more qualified services it is capable of providing. Customer knowledge provides the businesses with opportunities of approaching the clients and working out the best strategies to fulfill their current and projected needs. Besides, customer knowledge contains customer history, it allows forming customer databases, analyze them to get a better idea of the kinds of services that could be launched or improved. To accumulate this information the companies participate in mutual communication with the clients by means of phone calls, fax, questionnaires, emails, and website forums. Customer feedback is highly important for the successful customer relationship management. This is why responses, complaints and advice of the customers should be regularly monitored and analyzed. Statistically, the majority of contemporary businesses tend to lose at least ten per cent of their customers every year. This happens due to the lack or flaws of customer relationship management. In order to present the customers with