Introduction The National Oil Company of Abu Dhabi (ADNOC) is a state enterprise responsible for the exploration and development of oil and gas resources. Over the past years, the organization has earned a good reputation in the petroleum industry, fulfilling its obligations to public companies and markets. To reveal its pain points, it seems essential to conduct interviews with the company representatives. The first respondent will be the CEO of the organization, who will be asked to describe the overall performance along with current challenges and opportunities. The second respondent will be the Sales and Trading Directorate Director, who is expected to provide a review regarding the marketing and sales department. The third and the fourth interviewees will be the employees of the organization from the Human Resource Department. They will provide valuable information about the organization from their standpoints, thus ensuring the comprehensive analysis of its experience. The focus of the interviews will be paid to such concepts as meetings. Data Analysis Applying design thinking skills, it is possible to state that the first point of discovery includes the processes of data gathering from interviewees and understanding the unmet needs. The analysis of four interviews shows that ADNOC is a rather successful organization, which plays a great role in Abu Dhabi’s economic development and diversification. Its executive management is marked by stating the clear goals and objectives to achieve. For example, its 2030 strategy statement aims at outlining the purpose of the performance in both short- and long-term perspectives. Moreover, ADNOC has a properly elaborated code of conduct system, which establishes ethical and legal standards for all employees (“Code of conduct,” 2017). It should also be emphasized that the organization strives to improve eco-friendly performance by preserving Abu Dhabi’s hydrocarbon resources. The analysis of conversations with respondents indicates that there are various branches and departments, each of which requires centralized management. As noted by Plattner, Meinel, and Leifer (2012), the point of definition in design thinking research focuses on the ideation of challenges or pain points. Considering that ADNOC involves several departments, it seems that there is a need for their integrity and closer collaboration. For example, it may be difficult to manage the same idea through them because of the weak understanding of the main purpose. In other words, it is necessary to initiate meetings promptly, so that every employee may understand the general idea and apply it in practice. The following Figure 1 demonstrates the journey map analysis approach that was used to analyze the organization. Figure 1. Journey Map. According to the design process suggested by the Design Council (UK), the following points of development and delivery should be clarified as well. In terms of developing, it is critical to focus on human-centered innovation. Since employees compose the key resource of the organization, they should be involved in the improvement process. Deep understanding and early awareness of the needs the company experiences are important to implement the ideas of design thinking. Speaking of the specific experience collected from the respondents, one may stress