Marketing is a social process, whereby individuals or organizations have to recognize, and satisfy the customers’ needs profitably. There are three crucial factors of marketing such as money, market and minutes. These are referred to as 3Ms of marketing. As Nintendo, plans to launch its new hi-fi product the financial plan that would cater for the campaign should be budgeted. Financial matters are always sensitive for any business (Kourdi, 2011). Time factor plays an important role in marketing, as every activity should be scheduled accordingly. Nintendo may not have all time to do its launching, as there are still other activities to be attended This paper would be discussing Nintendo launching a new product, hi-fi stereo system in the market using 3Ms of marketing. A strong and successful marketing entails the money, market and minutes. Nintendo has decided to launch the hi-fi stereo product in the market; the company has to come up with the plan on how to use the available money, and minutes to be allocated for the marketing campaign (Lowe, 2006). These are the first steps that the marketer should consider. Time planned for doing marketing is a very vital factor of marketing, although most companies tend to ignore it (Akehurst & Nicholas, 2008). Great initiatives of companies may end up falling apart, because they were not given adequate time for developments. Every step should be given enough time, to ensure its accomplishment. According to most marketing analysts, it is evident that, the minutes set for marketing, the company should add 20% to the time estimate (Pride, 2007). For instance, if Nintendo has a plan of using eight weeks to come up with a marketing plan, the marketing department should make it ten weeks. Incase, the company is planning to launch the new hi-fi system in the market for a period of 4months, it should, therefore, take five months. The minutes allocated for every activity in marketing should be given some allowances, because sometimes things may take a different direction, while executing the plan. The timeline should account for things that may be delayed or for mistakes that may arise. In this case, Nintendo is launching a new product in the market, to the public, which is extremely forgetful (Pride, 2007). Therefore, more time is needed to remind them regularly of the new product. In the process of marketing, there is a great connection between the time spent, and the money invested on marketing (McLoughlin, 2010). The aspect of financial objectives should be closely related with the available time for executing the marketing plan. Nintendo is planning to let the world know about its new product this calls for financial budget to be used in promotion, and plenty of time. Moreover, when doing the marketing plan, it is important for Nintendo to decide the potential market for the product. It would be a worse for a business to think that everyone is a potential buyer. Taking everyone as a potential buyer of the hi-fi product, may result to wastage of time, energy and finances. It would be good for the marketing department to take time, and decide who they want to be their customers (Akehurst & Nicholas, 2008). For instance, in this case the product is a hi-fi stereo system. The most preferr