Internet is a very effective medium for communication. The introduction of electronic communication has greatly boosted the performances of many businesses nowadays. Despite, the high costs that are associated with establishing electronic infrastructure, electronic communication has proved as a very effective medium that has greatly boosted the performance of organizations as well as business enterprises. Electronic communication has facilitated communication greatly. With the help of electronic mails, instant messaging as well as face book and twitters, many business associates are now at a better position to communicate with each other more efficiently. Similarly, the existence of internet has played a great role in the process of enhancing the awareness of products, services as well as the branding process. Many companies nowadays are using the internet to market their products, services as well as their brand in order to enhance their sales in the market. The invention of a business idea of establishing a Gift Basket Store is a superb business idea. The reason behind the establishment of the Gift Basket Store was meant to give individuals as well as business entities a facility to pass their gifts to their friend or clients. As a result of the good management of the entity, the business became very successful in the locality 2 . As a result of the good performance of the business, the partners are opting to augment their operations by adopting a virtual Storefront. The establishment of the virtual Storefront will help the business to increase their market niche. This is because more customers who are not within the locality will be in a position to access its service. In addition, the establishment of the virtual Storefront will be accompanied with greater awareness of the service when it is well promoted in the social media such as face book and twitter. Despite, the initial challenges such as high costs that will be required to transform the business from Gift Basket Store to virtual Storefront, the business will eventually overcome its financial challenge and perform exceptionally. The transformation of the Gift Basket Store into virtual Storefront will greatly affect the manner in which the business was formerly operating. The enterprise will change the manner in which it was branding itself. As a Gift Basket Store, the enterprise mainly focused on the local market that comprised of local residents as well as local businesses. With the transformation of its operation from being a Gift Basket Store into a virtual Storefront, the enterprise will operate in a global market and thus, it will target customers from within its locality as well as across the border. Apart from using the local media as well as posters and billboards to market its brand, the management will consider adopting other advertisement means such as the internet to market the business. The management should use Face book and twitters for creating awareness of the enterprise. Internet marketing and particularly face book and twitters are often very cheap. Customers can be in apposition to order for the services using their cell phone 1 . Therefore, the business will not incur a lot of expenses in promoting its services. Subsequently, internet marketing will help the business enterprise to reach customers from far away without undergoi