PEST Analysis is important when examining the external environmental factors to determine the forces that may influence the Museum of Contemporary Art of Georgia either positively or negatively. PEST analysis is a perfect tool that will clearly outline these forces, making it easy for the management to come up with mechanisms of managing them. Political Factors The political class has massive influence on this organization in terms of policy development. There are a series of upcoming elections that may change the current political atmosphere. Parliamentary and senatorial elections will be held in 2016. In the same year, there will be a presidential election. In 2017, Atlanta will have mayoral elections, and this will be followed by gubernatorial elections a year later in 2018. These elections will change the regional policies as the new leaders may have a different idea of how organizations such as MOCA GA should be run. At the national level, the main contenders for power include Hillary Clinton and Donald Trump. The main focus will be on the upcoming mayoral and gubernatorial elections. The top contender for the gubernatorial seat is Casey Cagle while Margaret Kaiser and Cathy Woolard will battle it out for the seat of mayor. These three candidates, especially Casey Cagle, are lovers of contemporary art and their elections will be expected to promote policies that will favor the growth of MOCA GA. Casey Cagle is the current lieutenant governor of Georgia and he has been promoting policies which are meant to uplift the contemporary artists. According to (Weissman and Skinner 25), the issue of property rights abuse has affected some contemporary artists in the United States and this has been blamed on corruption and organized crimes. Georgia is one of the states which are affected by this abuse. It is expected that the new government will address these concerns. The current government has been inactive on the issue of corporate social responsibility. However, it has done a lot in developing environmental laws, customer protection policies, and corporate governance. MOCA GA must follow these set policies. The policies are already in force. Economic Factors The economic environment is one of the major external forces that may affect the success of MOCA GA. The United States is currently experiencing a relatively stable economy with the GDP growing at 3.9 percent and the rates of unemployment are reduced to 5.5 percent (Breen and Rigby 52). This means that more people can now afford to pay for the services offered by this facility. In 2014, legislation was passed in Georgia that gave museums tax credit. This policy is already having a positive impact on this organization. There is a trend towards deregulation in this industry, and this may increase the level of competition as the number of similar museums may increase (Weissman and Skinner 44). The issue of globalization has had a positive impact on this firm. Many international travelers who visit Georgia also prefer coming to this museum to learn more about America’s history. Some of them have also been employed to work within this facility on voluntary terms. According to O’Briant, the main disadvantage of the growing America’s economy to MOCA GA is that the cost of hiring permanent emp