ShantanuT01/DACTYL-Pretraining huggingface dataset:
In her TEDxUF talk, Diana Moreno explored the issue of facilitating diversity in the US educational facilities. Being an immigrant from Ecuador and moving to Florida as a six-grader, Diana was excited for her new experience in a foreign country. She naively expected her life to become similar to the episodes of Full House, where tensions based on race or socioeconomic status did not exist. Unfortunately, she was wrong. Shortly she realized that despite being a bright child, her teachers and classmates did not consider her worthy. Moreno talked about how she had to repress her identities as an immigrant Latina woman from a working-class background to fit in with society’s demands. The essential parts of the talk included the speaker reflecting on her experience as an immigrant and explaining the practice of engaging diverse students in a dialogue about their identities and personal narrative. On the one hand, it was interesting to hear about how the speaker engaged with students of different backgrounds and helped them overcome identity issues that limited their happiness and well-being within the society. In addition, Moreno offered a set of guiding rules that anyone could follow when creating an environment for mutual learning and understanding. Overall, it was evident that the speaker was sincere in her intentions and wanted to contribute with her knowledge and experiences. On the other hand, Moreno gave very few examples as to how identity mapping worked and was very vague in
Policy The policy under analysis addresses the issue of smoking among youth in general and the production of e-cigarettes, as well as their further consumption by young people, in particular. To be more exact, the specified bill presupposes that the retailers of electronic cigarettes should have a license and that age restrictions should be imposed on the product mentioned above. Sponsor James Cooper can be considered the sponsor of the bill ( Cooper introduces legislation to define e-cigarettes as tobacco products , 2015). Goals According to the description provided, the bill is aimed at prohibiting endorsement of smoking to minor parties. It seeks to recognize any kind of tobacco products as such, including electronic cigarettes under the Stop Tobacco Access to Kids Enforcement (STAKE) Act by defining the term “smoking” (Electronic cigarette, S. ABX2-6, 2015, par. 7). Additionally, existing law aims at preventing selling tobacco products without a license. Status The bill in question is currently on the third reading. Analysis Although the bill may have specific problems, particularly the lack of consideration of the economic implications that the specified action will trigger, its premises should still be viewed as valid. Young smoking remains an issue in contemporary American society (Fulmer et al., 2015), and a rather important aspect at that. According to the statewide statistics, “Roughly one-third of all youth smokers will eventually die prematurely from smoking-caused disease” ( Smoking and kids , 2015, p. 1). By restricting the number of opportunities for a younger audience to obtain tobacco-related products, including e-cigarettes, the Senate is likely to promote a further increase in the health rates among the designated residents of the U.S. population. Therefore, the bill can be deemed as sensible and worth being approved so that the specified restrictions imposed on the U.S. e-cigarettes retailers should apply to all related organizations (Pielsticker, Wilson, & Fitz, 2015). Craft and Furlong’s Evaluative Criteria Based on the evaluation criteria suggested by Kraft and Furlong (2012), the bill can be deemed as reasonable, yet involving certain risks for the members of the community. Particularly, the areas of healthcare and welfare/Social Security deserve to be mentioned. Though the reduction in the consumption rates of e-cigarettes will not affect healthcare rates directly, restrictions in their retail will allegedly help avoid any possibility of selling tobacco products to an underage person. Thus, health and welfare rates will supposedly increase. The bill does not affect the issue of energy and the environment in any way, as e-cigarettes have a zero impact on the environment (Wray, McClure, Carpenter, & Saladin, 2015) and, therefore, the drop in their use rates will not affect the environment either positively or negatively. The negative effects on economic and budgeting, including a possible increase in unemployment rates, is expected. The education area is not going to be affected; likewise, foreign policy and homeland security will not suffer major changes. Effectiveness Seeing that the policy addresse
Executive Summary The concept of brand awareness and Customer Relationship Management are essential means to facilitate the active business lives to impress absolutely its customers. The aim of this paper is to assess how brand awareness and brand loyalty can stimulate customer involvement and to examine how these theories dominate the business of Zara Fashion. The literature review deals with the theories on the concerned issues of brand awareness, brand loyalty, the impact of integrated marketing communications on the company, stimulation of customers’ involvement in purchasing intention of a brand and so on. However, the present dissertation is highly concentrate Zara’s marketing strategies as the risk of decreasing sales and reducing profit lead the companies to restructure their strategies to sustain in the competitive market. Problem Statement Introduction The purpose of this dissertation is to investigate how brand awareness and brand loyalty encourage customer’s involvement achieve the organisational objectives where Zara Fashion Retailer has been taken as a case study of. However, this dissertation will organise with six chapters, such as –  1. Problem Statement: This chapter will concentrate on the background of the problem, justification of the research, overview of the selected company “Zara Fashion”, raises the research questions and mention scope of the study.  2. Literature Review: This chapter should include theoretical framework to find out the relationship between brand awareness, brand loyalty, customer relationship management, and impact on sales, customer involvement and so on.  3. Research Methodology: This part of this dissertation will provide a clear perception about the research method to formulate the research, process of data collection, designation of questionnaire, selection of respondent groups and data analysis process and limitation of this study.  4. Findings and Result: Chapter four of the dissertation is one of the most interesting and important chapters as it will analysis the collected data and provide the result of the survey in accordance with the prescribed research approach.  5. Discussion: This chapter of this study will organise considering the research question, such as it will describe Zara’s marketing strategies to develop brand awareness and customer loyalty;  6. Conclusions: Finally, the chapter six will scrutinise all the discussion of previous chapters to draw significant conclusion and to provide recommendations. Background of the problem The ultimate objective of most business organisations is to increase profitability and competitiveness, which not only guarantees shareholder value, but also ensures the survival and growth of organisations in shifting business environment (Sahay & Sharma, 2010). However, Keller (2009) pointed out that boost of 5% in customer loyalty could lead to increase customer profitability by 25% to 90%, but many companies in fashion industry have not yet taken any measures to adopt this strategy due to lack of knowledge. However, Zara is one of the biggest global fashion retailing businesses that belongs to Inditex, one of the globe
Popular culture has the capacity to influence and affect the views society holds on a wide range of real-life concepts. The power the media holds over the exchange of information is largely attributed to its ability to shape ideas, perceptions and expectations through stories and narrative tropes. The topics of body, health and illness are no exceptions from this popular rule, as the topic of human relationship with one’s flesh has historically been a subject of interest. In literature, particularly the somewhat older one written in religious societies, illness is often perceived as a sign of supernatural intervention or divine punishment. In ancient Greek canon, oftentimes a character struck by sudden disease has displeased a god and has gotten sick in retribution. Alternatively, the sickness may come from the influence of a negative supernatural creature, such as a witch or a demon, that exists in the direct opposition to the divine. Specific illnesses, however, have received a more complex metaphorical approaches in modern or comparatively recent popular media. If a diagnosis is socially stigmatized, it transforms into horror narratives in cinema and writing. The HIV epidemic might be used as a relevant example, with the real-life repercussions of the diagnosis involving social isolation and prejudice (Kilty & Bogosavljevic, 2018). The marginalizing and often sexual nature of the virus has manifested in HIV-specific cinematographic metaphors that often-involved transformations into a monster. Finally, the human body itself is often portrayed in fiction metaphorically, through a lens of analogy. Mechanical comparisons are largely common, with an organism being represented in the form of a machine. Following the metaphor, different parts of the body might be compared to cogs or other technical elements. And, within this logic, an illness is akin to a breach that needs to be repaired for the mechanism to function. Reference Kilty, J., & Bogosavljevic, K. (2018). Emotional storytelling: Sensational media and the creation of the HIV sexual predator. Crime, Media, Culture: An International Journal , 15 (2), 279-299. Web.
Education and public awareness on the prevention of HIV/AIDS are immeasurably essential, especially among high-risk populations. Since the detection of the first case of HIV in India, the government introduced both surveillance and preventative plans to reduce the risk of the disease spread (Van Hollen, 2013). Blood supplies regulation, condom promotion, and the control of sexually transmitted diseases were among the preventative measures coordinated by India’s Ministry of Health and Family Welfare (Van Hollen, 2013). In Tamil Nadu, the South Indian State, the government in cooperation with UNICEF provides free HIV testing for lower caste and low-income women (Van Hollen, 2013). From a personal perspective, these are the right measures as Indian people should understand that the threat of HIV/AIDS is not connected with marriage, and this disease is highly dangerous for any person. People, especially women, should stop being stigmatized as their positive HIV/AIDS status does not always mean their depravity or immorality. On the one hand, education for advanced public awareness concerning the issue of HIV/AIDS currently addresses high-risk populations such as ethnic minorities, women, and low-income individuals. However, on the other hand, the HIV/AIDS preventive strategies that will target low-income people or women exclusively look substantially offensive. People may think that, by this increased attention to them, they are treated like drug addicts or prostitutes purely due to their gender or socioeconomic status. Instead, the level of income, gender, or ethnicity does not shape people’s intimate life or their social circles. To avoid this, the HIV/AIDS preventive treatment should openly address all population groups, while medical and social workers may give priority to high-risk communities in professional circles. Reference Van Hollen, C. (2013). Birth in the age of AIDS: Women, reproduction, and HIV/AIDS in India. Stanford, CA: Stanford University Press.
Introduction Virgil and Homer are two well known poets. The former is a Roman writer, while the latter is from Greece. Their works reflect some of the most famous myths and beliefs held by their people at the time. Virgil’s work, “The Aeneid”, describes the culture of the Roman people around the time of Jesus. Homer’s poem, “The Odyssey”, takes the reader through the Greek social and political world around 700BC. In essence, ‘The Odyssey’ was written 700 years before the ‘Aeneid’. Homer and Virgil create very similar (yet different) moral worlds in their epic poems ‘The Odyssey’ and ‘Aeneid’. A number of instances highlighted in Aeneid are discernible in Odyssey. The reason is that the Greek culture later influenced the Roman way of life. Both cultures believed in the presence of gods. The supreme beings are in charge of various forces of nature, such as the sea and the wind. Human beings are inferior to these gods. Failure to adhere to the morals prevailing in the land is viewed negatively by the deities. However, the two cultures represent two different moral worlds. Some of the issues that differ between the two societies, as highlighted in the two poems, include marital love, representation of the underworld, the idea of fate, and pride/ hubris. A Comparison of Themes Found in Odyssey and Aeneid The Theme of Marital Love Love is a common feature in both poems. The heroes featured in the two epics enjoyed some form of companionship at some point in their journey through life. However, the idea of marital love is more prominent in the Odyssey than in the Aeneid. Homer portrays Odysseus as a man who is very devoted to Penelope, his wife. He longs to be at home with his partner, especially given the challenges he faces in his journey. In extensi
Summary Recent annulment of the Honda Accord hybrid is one of the greatest marketing failures to have ever occurred in the automobile industry for the last five years. Honda stopped selling its Accord hybrid arguing that the car had not been doing well in the market relative to hybrid cars manufactured by Toyota. The Accord hybrid was the company’s most powerful and efficient hybrid car. Numerous factors contributed to the failure. The engineers failed to consider customers’ needs when developing the vehicle. Besides, the company operated on assumptions, which made it hard to market the car. This made it hard for Honda to compete with Toyota in the industry. Honda’s marketing mistake One of the greatest marketing mistakes that Honda committed when selling Honda Accord hybrid is failure to come up with a strong marketing mix. Customer analysis is critical in helping a company to come up with products that suit all customers’ needs. A company may come up with a ‘good’ product, but fail to attract customers due to the product not meeting one or some of the customers’ needs (Goldberg, 2003). The same case happened to Honda Company. The company manufactured Honda Accord hybrid based on assumptions. It did not take time to conduct market analysis to determine what its target customers preferred. Eventually, the company came up with a hybrid car that focused on fuel and power efficiency and ignored other critical aspects like environmental conservation. Additionally, the company assumed that since the hybrid car recorded high showroom traffic, it could market itself. Hence, it did little to market the car. Being a new product, Honda required carrying out promotional campaign to make customers aware of the car and its advantages. This would have helped the company to increase its sales volume and customer share. Customers can hardly purchase a product if they do not know about its benefits (Zou & Cavusgil, 2002). Honda made the mistake of not coming up with promotional campaign to help customers distinguish its car from those sold by Toyota, Ford, General Motors and other automobile companies. Hence, customers continued purchasing Toyota’s hybrid cars since they could not understand the benefits of purchasing Accord hybrid. Possible changes Product To attract customers, Honda ought to make numerous changes on the car as well as on its marketing strategy. One of the factors that made Accord hybrid fail to attract many customers is failure to consider environmental conservation when manufacturing it. Hence, rather than coming up with an energy efficient car, the company needs to develop a car that is environmental conscious. Majority of consumers now prefers driving environmentally friendly cars. Therefore, the company ought to modify the Accord hybrid to be mor
Downstate Medical Center’s Case: No Time for Strategizing Strategic planning is very important for the success of health services organizations and health systems. These organizations have to have elaborated strategic plans to help them to deal with changes and challenges in the future. Developing these strategies is the responsibility of the CEO and the boards of these organizations. The board and the CEO are responsible for giving the organization its direction. They are the ones who dictate where the organization is headed. This will therefore help in developing the strategic plan for getting there. The strategies for achieving the objectives of the business are created by senior management. The CEO’s role is to also guide and foresee the creation of these organizational-strategies. In Downstate things were going well and the organization was progressing perfe3ctly but there was still a need for strategizing. This is because strategizing has various benefits to an organization. First of all, having a strategy helps you to be prepared for the future. Even though Downstate is presently doing well that may not be the case a few years to come because all of the factors may change. Downstate, therefore, needs to have a strategy so that they can be prepared for any challenges or changes in the future. Strategizing involves planning. Planning reduces uncertainty, ambiguity, and risk. By anticipating trends and things that influence the environment such as public policy, managers can respond to them appropriately. Having strategies helps an organization to achieve equilibrium between itself and the external environment. Strategies determine how an organization will be able to sustain its relationship with the external environment. Strategizing is also important to Downstate as it determines how the organization will be able to achieve its goals. For the CEO and the board chairperson, if they want to start strategizing for their organization they should start from the beginning. Situational analysis is the heart of strategizing and Downstate Medical Centre should therefore start from this point. It essentially involves gathering and evaluating information from the past and the present and using that information to make assumptions of the future. Situational analysis is informed by both the external environment and internal environment. Through situational analysis Downstate Medical Centre will be able to identify its strengths, weaknesses, opportunities, and threats (also called the SWOT analysis) as well as risks, issues, and deficiencies. This stage will be able to give the organization a lot of information that will help them to proceed to the next steps of strategizing. Downstate will be able to develop strategies to help them operate smoothly in
Myths are traditionally based on the stories about heroes and their activities which attract the audience because of the protagonists’ strength and wisdom and because of presenting the good powers winning over the evil. In spite of the fact the hero’s story traditionally ends with the character’s victory, the hero experiences the whole cycle of challenges and tests which are described by Joseph Campbell in the form of three main stages of the monomyth and then presented by Christopher Vogler in twelve steps of the hero’s journey (Campbell 34; Vogler 56). Thus, the stories about heroes can be examined according to the definite pattern because the themes and motifs provided in them are often common as they reflect the certain archetypes which are perceived by people unconsciously (Pearson). In the trilogy The Lord of the Rings, Frodo Baggins is the main hero who experiences a lot of challenges during his journey in order to save the Middle Earth from the threat of Sauron’s authority and strengthening his powers with the Ring which is necessary to be destroyed by Frodo. The personality of Frodo Baggins is presented rather typically for the depiction of heroes, their realizing of the mission, and their further personal development. Frodo is the hobbit who lives in the Shire, and it is typically for hobbits to follow their measured lifestyle and be interested in gardening than to fight for saving the world. However, while inheriting the Ring from Bilbo Baggins, Frodo faces a specific responsibility to destroy the Ring and save the lands from Sauron’s authority. The hero who did not realize his powers and did not experience any challenges some days ago must take responsibility for the destiny of the other hobbits and human beings now. The inner conflict often prevents heroes from admitting the call to adventure. However, the archetypes of heralds and mentors traditionally play a significant role in the hero’s changing the decision (Pearson). Frodo’s mentor is Gandalf who tells the hero all the secrets about the Ring and its powers. The life of Frodo is changed when he leaves the Shire and steps into the other supernatural and unfamiliar world full of enemies. It is possible to speak about different stages when Frodo crosses the threshold while coming into the Wood or Mordor. Frodo’s mission is to destroy the Ring and avoid Sauron and his Ringwraiths because Sauron is the Lord of the Rings, and his power can become enormous when he possesses the last Ring. Thus, Sauron represents the archetype of the Shadow (O’Neill). All the tests and challenges experienced by Frodo on his way to Mount Doom where it is necessary to destroy the Ring are shared with Frodo’s companions who form the Fellowship of the Ring. The hero’s allies can also be discussed as the important archetype