ShantanuT01/DACTYL-Pretraining huggingface dataset:
Introduction The paper describes a marketing communication initiative on a new product aimed at strengthening its competitive position. The product is for Marcomms Suppliers/Service Providers, which has a goal to compete effectively with market leaders in the industry of soaps and detergents. The brief will not only highlight the benefits therein, but also focus on the establishment of most pertinent communications that can assist in attaining the business goals and objectives. Most importantly is to direct all the objectives towards the better marketing of the products as well as driving sales. Therefore, the communication goals are strategically implemented and planned as well as strengthened and driven forward through the most effective communication strategies. Brown and Hayes (2008) observe the crucial role played by marketing communication in brand development. Therefore, communication brief that reaches all stakeholders in the business can be very effective in delivering the desired message about the product in the market. In response to this, the communication briefing involves the application of all the fundamentals of an effective communication strategy. The effort is to ensure the achievement of the right strategic message of the new product to the target consumers. Given that the communication brief is a ground-up brand development project, the major objective is to establish a strong starting point that entails the marketing strategies discussed in the Morgan’s book (Eating the Big Fish). The initiative is focused on allowing the pertinent stakeholders in the business channel to communicate the brand. The eight credos explained in the book are among the fundamentals applied in this communication brief in an effort to associate the product with the values of a challenger brand. Therefore, the effort assists in establishing an emotional linkage among the manufacturer of the product and the end users. Executive summary Product description The paper entails a communication brief that aims to market a new brand from Sizzling International Limited. The cosmetic giant has a great reputation for its elite body and healthcare products. The target product, Monalisa soap, is the latest release of the company. The product has only been in the market for some months, hence known to few end users. Therefore, consumer awareness is paramount in this brief and the major goal revolves around establishing the precise communication initiative that can enhance the promotion of Monalisa soap. The core linkages that exist between manufacturers and consumers form the key target audiences for this communication brief. It is also the aim of this brief to motivate the target consumers to complete purchases of the new products as well as convincing them to accept the soap as their preferred choice. The competitive advantage of the Monalisa soap revolves around the fair cost in spite of it being characterized by the many qualities associated with other soaps that have succeeded in the market. The soap is double-edged in terms of co
What has a hold over a person, inspires, comforts, and empowers or discourages, damages, and depresses? Family. Family issues touch everyone, but adolescents are affected by their parents, siblings, and other relatives in a special way. In the most vulnerable period of their lives, young people often tend to experience conflict with family members and try to gain recognition as independent individuals (Steinberg, 2014a). In this context, it is significant to address the needs of adolescents and discover their reasons for misbehavior. The film Crazy/Beautiful is a vivid example of relationships between teenage children and their parents: The problems and situations shown in the film are typical and timeless. The story of two high-school seniors, Carlos and Nikole, confirms the results of research concerning different parenting styles. Carlos Nunez is an A student from a modest Mexican-American family who dreams of becoming a pilot. He never knew his father and “got plenty of parents” in his mother (Crazy/Beautiful 2001). An ambiguous figure, she puts in a lot of effort for the sake of her son and works hard to give him every opportunity to excel, but at the same time, her parenting style is authoritarian. Obedience and conformity are demanded, but there is no warmth in their relationship (Steinberg, 2014b). Indeed, the mother’s discipline is forceful; for example, Carlos cannot relax, and always thinks that his mother will be angry if he comes home late. The world around him is built upon the principle of familism: everybody’s life is oriented toward the family’s needs, while individuals’ wishes are generally neglected (Steinberg, 2014b). The birthday party is a picture of such life: It is formal and cold rather than respectful. Moreover, the conversations indicate with great clarity how distant the mother and the son are: While Carlos speaks English, his mother sticks to Spanish, so understanding is difficult. She constantly reproaches the boy, and even her tone is telling. As a result, a normal patient and peaceful person loses control and raises his voice. An adolescent’s well-being includes not only household income and other material benefits, but also safety, empathy, and pleasure (Sharma, Pandav, & Lally, 2015). It is true that under stressful conditions, the mother’s behavior may be beneficial. Since a Hispanic and working-class background may make it difficult to succeed, Carlos’s upbringing helps him to be strong. This fact proves the idea that authoritarian parenting may be practiced without harm. Still, in some contexts, the mother should put herself in Carlos’s shoes and stop depriving him of pleasure and happiness. Another type of family relationship is embodied in the family of congressman Tomas Oakley. His daughter Nikole is a typical troubled teenager: As the father states, she drinks does drugs, lies, and hates her father and stepmother. Furthermore, she tried to commit suicide and has been under treatment many times. Without a positive and emotional family bond, her mental health h
Speaking about American literature, one can discuss it for many hours as the number of themes and concepts related to it is definitely enormous. The history of American literature of last centuries was created by people having completely different attitudes to the reality and the human society. Due to that incredible diversity, American literature remains a really unbounded field of research. Nevertheless, in this paper I would like to focus the attention on literature of the twentieth century, representing the image of the American West. With the beginning of the last century, famous writers started to address the problem of division into classes more often. In general, the new tendencies in the world of literature were connected to depicting the bitter truth about life. At the same time, the writers who created famous works touching upon the life in the West, were paying much attention to describing the environment. The abundance of beautiful descriptions of the nature coupled with limitless opportunities that are beyond the reach of common people make the majority of literary works of the twentieth century a combination of wonderful and tragic. The land itself can be called an independent character that interacts with the protagonists of the stories created in this period, and influences their decisions. Having read the books that we discussed, I believe that it is obvious that American West itself presents a power that heavily influences the characters of famous books that appeared last century. For instance, in his autobiographical work “Desert Solitaire: A Season in the Wilderness” Edward Abbey describes his work as a ranger in the state of Utah. The book presents unique and thorough observations of nature, climatic environment, and the fauna of the place where the author was living. Describing his attitude to the place that he is living in, the author repeats that it is incredibly beautiful but still dangerous and undeveloped (Abbey 16). Thus, the mystery of the West and the beauty of its nature appear to be the things that make characters want to live there despite all the severities. Human relationships also seem to be affected by the described environment; the hard time makes poorer people of all nationalities unite whereas the richer ones keep playing power games. Thus, the severe conditions of the place contribute into shaping the unique mentality of the Westerners and their internal force. In the book written by Abbey, the desert also acts as a protagonist whose nature is quite ambiguous: it presents both a real object and a symbol of a cruel reality that nobody wants to notice. There is no doubt that the land is an independent character that interacts with the protagonist of the story and influences his attitudes to the present political and economical situation in the state. Living in the West, the author is so delighted with its unique nature that he starts to despise industrialization. To him, the attempts to combine nature and civilization appear to be a real crime; throughout the book, he becomes more conce
Major challenges Delhi Metro Rail Corporation (DMRC) encountered many challenges as it developed the Delhi Metro. About 6 people were reported to have died, and 15 to have sustained serious injuries following the collapse of the transit under construction. This was one of the accidents that negatively impacted the organization in its endeavor to complete the project awarded by the government. The accidents were caused by failure of the contractor to address technical issues affecting the construction of the bridge. The corporation also faced the challenge of public criticism due to its low quality public works. The media cited that the business organization was negligent and could not meet construction deadlines. DMRC was encountering growing bureaucratic pressure from the government that aimed to fire the DMRC engineering specialists who managed the construction of the Delhi Metro. The organization was not covered by law, and it did not have land for expansion during implementation of the project. In addition, the firm faced the problem of shortage of experienced engineers who could steer the completion of the remaining part of the bridge before Commonwealth Games started. Strategies used to address the challenges The challenges faced by the organization required it to formulate tested strategies in order to complete the project and rebuild its corporate image. First, the corporation realized that it would benefit from the services of general consultants who would ensure that the project at hand would adhere to international, technical and professional standards. DMRC invited tenders from general consultants. Highest bidders with sound technical and financial resources were selected. To deal with the issue of non-standard materials, the corporation adopted a broad gauge that could allow better speed and safety. The idea was also supported by the Ministry of Railways. DMRC was previously operating without legal cover for the project. This exposed it to many types of litigation from different people and/or organizations. Later, the management approached the Prime Minister of India to seek important legislation to guide the construction of the bridge. DMRC also requested to be exempted from tax on important imported materials that were used in the project. In addition, the firm took an initiative to take land from persons near the construction site and compensated them. Through the initiative, it obtained land for expansion. The factor (phase I) Corporate culture is the factor that enabled the firm to successfully complete phase I of the project. Culture is a crucial factor in all organizations because it shapes the way people behave within and outside the workplace. Sound corporate culture positively correlates with improved performances of companies. It is documented that all employees of DMRC worked without delays to avoid a loss of about 0.3 million dollars for each day of delay. Therefore, the personnel worked within the time set and cost. In fact, it is presented in the study case that this was a way of life
Introduction In medical practice nurses play a very important role in that they are always responsible for the continuous assessment of the patients and clinical surveillance. Research has however found that adverse outcomes in health facilities are in most cases preceded by unusual physiological results for instance heart attacks. Annotated Bibliography Odell, M., Victor, C., & Oliver, D. (2009). Nurses’ Role in Detecting Deteriorating In Ward Patients: Systematic Literature Review. Journal of Advanced Nursing , 65(10). This is a report about a review carried out to categorize and decisively assess research investigating nursing practice in the area of identifying and managing deteriorating general ward patients. The paper is based on the premise that failing to recognize and act on the deteriorating condition in the general wads was becoming a major problem in health facilities. This has called for implementation of early warning model of scoring and acute care outreach work group and the evidence of efficiency of these systems is indistinct. 14 studies met the threshold to be included for review and were classified in four groups; identification, recording and review, reporting and reaction or response. The review concluded that there is greater understanding of the context in which deteriorating is recorded. This means that there is possible designing of efficient strategy to educate nurses and design support systems. The challenge of the responding program is because of inexperience and limited knowledge of the bedside nurses and the relationship they have with other medical staff. Preston, R., & Flynn, D. (2010). Observation in Acute Care: Evidence-Based Approach to Patient Safety. British Journal of Nursing , 19(7), 442- 447. Nurses are required to competently execute functions of observing, accurately interpreting data and making rational decisions based on critical thought after meticulous assessment of data. This will go a long way in reducing the number of deaths in hospitals as the National Institute for clinical excellence recommends. This paper is a review of the skills, knowledge and practices that nurses currently possess and use in their duty of making observation and recording the situation in critical care setting. Some of the important measures include blood oxygen saturation level, blood pressure, and blood sugar among others. Several of the studies researched show that respiration rate was specifically very sensitive indicator of clinical deterioration; nonetheless it was one of the variables that are never done or poorly conducted in critical care. Electronic devices and early warning system are available to help recognize risk of deterioration among patients. The paper also provides what knowledge nurses need to have in physiological c
Expanding a certain business and strengthening sales positions in new locations are the goals that many companies adhere. The possibility of growing opportunities through product introduction in the international arena opens up substantial prospects, implying high incomes and consumer recognition. However, the expansion may be associated with certain difficulties that often arise due to the characteristics of a particular geographic region, its traditions, and the perception of new market participants. Based on the analysis of the activities of Flyboy, Inc., the American aircraft manufacturer, it is possible to trace the features of product introduction into a new geographic region. The object is the kingdom of Pamonia where the monarchical type of government prevails and the traditional principles of trade are maintained. The introduction of Flyboy’s products here may be accompanied by specific challenges, and this report is aimed at identifying the pros and cons of entering the Pamonian market, assessing legal risks, and finding safety strategies. As a justification base, relevant academic sources will be used. The analysis will allow making a safety plan for expanding Flyboy’s business in Pamonia and establishing mutually beneficial partnerships in a new market environment. Pros and Cons of Entering the Pamonian Market Entering a new market, as a rule, is accompanied by drawing up a plan implying the assessment of local business characteristics and consumer preferences. Therefore, the evaluation of the effectiveness of Flyboy’s products introduction should be carried out on the basis of these criteria. The mechanism of cooperation has some advantages and disadvantages that can have a significant impact on the success of the partnership and the possibility of business development in this region in the future. When giving the examples of the advantages of establishing mutually beneficial cooperation with the kingdom of Pamonia, it is crucial to take into account the nature of its governing and structural particularities. Due to the fact that most buyers of aircraft equipment are the members of the authorities, the security of sales is ensured. The risks of fraud are minimized since the prevailing percentage of customers is officials, which helps to avoid fraud. Since Pamonia is a former Italian colon
Money Market Mutual Funds (MMMF) MMMF are open-end mutual funds in which investors can easily access their invested funds through the redemption of shares [1] [2] . Redeeming a share is the situation where the investors demand the cash equivalent of the invested share. In fact, MMMF is channeling through which predetermined earnings are devoted to debt securities. The major attributes of the debt securities are their quick-fix maturities as well as nominal credit risks [1] . Some of the debt securities are assessable. The examples of the debt securities within the MMMF portfolio range from U.S. Treasury securities to Eurodollar deposits. Within the continuum includes a range of securities such as the certificate of deposits (CDs) [1] . The Systemic Risks Created by MMMF Industry during the 2008 Financial Crisis During the 2008 crisis, the MMMF held over 50% of the total deposits and were significant financial sources for short-term bank paper and repo agreements [3] . For a long time, MMMF had been taken as a perfect substitute for deposits due to their capability of holding the value of the share at $1. During the 2008 financial crisis, the majority of investors withdrew a large quantity of their invested funds resulting in a rare occurrence known as the ‘breaking the buck’, which is a liquidity phenomenon where the value of share prices drops below the required minimum of $1 [3] [4] . The fall of the value of shares below the target price caused great concern to the investors and the regulators. While how the prices of shares fell below the set $1 per share was a complex process, it became one of the greatest systemic risks posed by the MMMF to the investors and the economy during the 2008 financial crisis [4] . The Actions Taken by the Treasury and Federal Reserve Bank (FRB) to Reduce the Risks of MMMF during the 2008 Financial Crisis The continued vulnerability of the MMMF provoked the financial regulators to establish new policies aimed at controlling MMMF. The measures taken by the treasury and the FRB were concerned with monetary and fiscal policies rather than regulations on the actions of the MMMF [5] . However, following various legislations on monetary issues, the treasury was allowed to prohibit the operations of the Exchange Utilization Fund (EUF) for the establishment of guarantees by the MMMF [5] [6] . Besides the measures taken by the treasury, the FRB established a Commercial Paper Funding Facility (CPFF) that would directly buy the commercial papers from qualified issuers instead of MMMF [5] [6] . In addition, the FRB created the Money Market Mutual Investor Fund Facility (MMMIFF) that enabled the private sectors to directly purchase the money market instruments from the MMMFs [6] . The New Regulations being Proposed and Implemented by Securities and Exchange Commission (SEC) to Mitigate the Risk from Occurring The SEC is also one of the regulatory institutions that put in place new measures to mitigate the ris
Introdution Marriage in the ancient days was viewed as a way of union of two for production and love, with production being focused on bringing up children that are obedient and follow the steps of their parents. It bestowed one as being an adult and set limits in sexual activity (Wickham, Lorenz, Conger &Elder, 2007). However, today marriage does not clearly outline the function of husbands and wives as was viewed before to be a lifetime undertaking. Its meaning is not widely shared by all and decisions about the formation are not linked towards marriage. The quality of marital relationships as observed by the young ones tends to build up the children’s’ attitudes that have always been associated with marriage (Cunningham, 2001). Comprehending the reasons as to why people get married is important as such attitudes have been associated with divorce, sex before marriage and cohabitation. Researchers have documented a downfall in the quality of marriage relationships over the past few years (Amato & Booth, 2005). This has brought an effect toward children leading them to develop attitudes towards marriage with others having alternatives to it. With the increasing unhappy marriages there also tends to be a development of attitudes toward their own parents. When the parents’ marital quality is high then there is a higher possibility that the child will wish to emulate the parents and adopt attitudes that are comparable to their parents (Gecas & Seff, 2010). As the quality of marital relationships decline, it has also been noted that there develops a decline in parent child communication. It seems that the parents’ behaviors towards marriage have repercussions towards the child’s attitude toward love, relationships and marriage (Wickham, Lorenz, Conger &Elder, 2007). The research was focused on getting the views and perspectives of parent relationships and there effects to the children. The research used a panel of parents and children to examine the links between parents and children attitude towards family issues. In the study we find out those parents’ marital issues have influences towards children view on marriage where by unhappy marriages tend to push the offspring’s to develop alternatives to marriage e.g. premarital sex and divorce (Cunningham, 2001). Parents’ mariteal relationship effect on children’s attitude to love Research demonstrates diverse consequences on marital issues, other physical or mental (Aiken & West, 2001). In this study the goals were extended to get to know the consequences of marital quality by examining the implications on the children. Rogers and Amato (1997) documented that over the past decades the quality of marriage relationships globally has declined and this has brought a change to children’s’ view on marriage, relationships and love. The study put forward that children are likely to adopt the behaviors of their parents on marriage if the quality of their marriage is high. It also showed that the children will tend to create alternatives to marriage if the observation they get from their parents marriage as being negative. In Eastern European countries where law was strictly followed, marriage was fo