The film Upstream Color directed by Shane Carruth can be used for the discussion of such a concept of virality. This notion is widely applied to describe the development of popular culture, especially the spread of various ideas, symbols, neologisms, and even patterns of behavior (Brown 7). This paper is aimed at showing how this movie explores popular pre-occupation with viruses which can be both biological and metaphorical. Overall, it is possible to argue that this cinematographic work has two layers of meaning. In particular, Shane Carruth examines virality as the way in which living organism can interact with one another. The director highlights the dangers of environmental and technological catastrophes which can be caused by malice or coincidence. Nevertheless, this movie can also be viewed as an exploration of the contemporary culture and media which can influence a person through the viral spread of information. Additionally, the director tries to viral mechanisms can be used to manipulate an individual. These are the main arguments that should be elaborated in greater detail. First of all, this film throws light on the widespread fear of biological viruses. The director relies on vivid images in order to attract the attention of the audience. For instance, one can certainly mention the moment when Kris sees roundworms that crawl under her skin ( Upstream Color ). This scene can produce a long-lasting impression on viewers who can emphasize with the main character of this film. Yet, the author examines this issue with the help of the plot. In particular, the narrative demonstrates the way in which roundworm can be transplanted from one living being to another. For example, this worm is used to narcotize Kris and subdue her will ( Upstream Color ). For a long time, this parasite dwells in her body. Secondly, the audience can see that later this worm is eventually moved to the body of a pig ( Upstream Color ). It is possible to examine the literal meaning of these examples. To some degree, they are helpful for showing that modern people are strongly preoccupied with viruses, especially virulent diseases that cannot always be controlled. Additionally, this issue is particularly relevant nowadays when many people are extremely concerned the long-term effects of genetic engineering technologies that have become more widespread. To a great extent, Shane Carruth warns the viewers about the risks about the risks of misusing these technologies. It should be mentioned that the character, who is called Thief, applies the worms as a tool for manipulating other people. Thus, Shane Carruth is able to exploit some of the common fears that many people have. Nevertheless, this theme is only a part of the overall message that he tries to convey. This is one of the aspects that should be identified. On the whole, it is more important to speak about the figurative meaning of the words virus and virality. They are often used to describe a process through which a specific message is transferred from individual to another within numerous personal networks (Shifman 55). Similarly, one can say that popular images, ideas, and symbols can also be spread in a similar way (Shifman 55). In turn, t