Executive Summary This paper attempts to prepare a complete marketing plan for opening a new wine shop in San Francisco. Franchising is a method of marketing products and services where the franchisors grant the franchisees the privilege to carry out business in the name of the franchisor. The franchisor imposes obligations that the franchisee has to follow in the franchising business. There are different types of franchising like manufacturing franchising, commercial franchising, service franchising, etc. In this case, Wood Island is to acquire mixed franchising where franchising is acquired for both the products and services. The Product providing will be straightforward. And also if provide great wine from around the earth. Give the locals and tourists of the areas a product offering of Australia’s vineyards as well as bringing in the best wines from other internationally known regions, such as France, Italy, and the United States. The paper discusses the situation analysis, market segmentation, and marketing mix. The paper also discusses the various recommendation for Wood Islands in concern of four Ps such as product, price, place, and promotion. Introduction The objective of this study is to offer a business plan for Wood Island for opening up their win shop in downtown, San Francisco. This business plan will cover product/service background, market analysis, and marketing recommendations to gain popularity of the product in the market. The market analysis covers the different phenomena present in the markets and also it consists of SWOT analysis. From France to San Francisco (United States) wine manufacturers have work on the talents of their intimates to make a product to be liked by the majority knowledgeable of pallets to amass and like a more stylish wine. Product /Service background Product offerings will be straightforward. Offer great wine from around the globe in one key location. The objective is to provide the purchaser an accurate flavor of local contributions at the same time as a combination with worldwide knowledge. And also products and services to its targeted customer with long-lasting quality and excellence. Customers are always happy to consume wine from Wood Island and also they are the most excellent trader of interior furniture with excellent craft. Various attractive shades of products and services, according to the wishes of the customer, are provided by the customer. Various troubles linked with the Wood Island products are raising rivals, a decrease of woods resources, ecological troubles, and other communal and monetary troubles linked with the built-up of the Wood Island products. But if Wood Island is ready to manufacture the product with emerging trends as well as based on customer requirements, it will be a great opportunity for the firm to produce maximum revenue and Profit. Wood Island wine frames are small and a sufficient amount to remain the wine exhibits noticeable, and the ideal stature for easy marker and reading. These racks are amazingly flexible storerooms and exhibit solutions. To overcome the troubles, Wood Island must be up to date to deal with current trends in the market according to the needs of the customer, as well as should take adequate actions to uphold the growth of wood plantations. Market analysis The market study is a significant part of the building marketing plan for