The Product This paper seeks to design an advertisement strategy for Nehi Soda, a cola drink that has been in existence in the US for over 8 decades. Nehi was first launched in 1924 as a new entrant into the Chero-Cola company products. Over the years, Nehi has continued to gain a cult-like following from consumers who enjoy its sugariness and artificial flavors. Despite its popularity, Nehi does not receive many advertisements when compared to other cola drinks such as Fanta and Mirinda. Since it is a cola drink, Nehi passes off as a low involvement product. As such, customers do not give much thought about whether deciding to buy Nehi or any other brand of cola drink. The Perceived Quality Signals Most people perceive Nehi as a low-quality drink mainly because it lacks a strong brand name. In other words, the drink does not have a dedicated advertising strategy. Hence, it has low brand recognition. According to Urde, Baumgarth, and Merrilees (2013), a strong brand makes customers believe a product to be tastier relative to those without a known brand. Hence, it is not surprising that buyers will ignore off-brand products. Nevertheless, the dedicated buyers of Nehi know it based on its worth as a delicacy. Also, some customers are attracted to the product because it is cheaper when compared with other fizzy drinks. Regarding warranties, Nehi contains labels with user information and disclaimers. This strategy makes the brand trusted by customers Mimicking an Existing Campaign Advertising has increasingly become the only way for manufacturers of carbonated drinks. In the wake of the increased awareness of the dangers involved when taking the drinks, many consumers are shunning them. The result is that manufacturers of cola drinks have to spend colossal sums of money when putting up ads that make the drinks appealing. In promoting the brand-recognition for Nehi, the writer will adopt an already existing advertising strategy for cola drinks. The strategy involves creating ads that result in making the audience “thirsty” of the drink (Terry-McElrath, O’Malley, & Johnston, 2014). The strategy has been used in numerous ads on carbonated drinks. The approach has always been successful. For example, an ad could contain pictures of the cola bottle immersed in clear water, which instantly makes viewers realize they are thirsty. The reason for using this strategy is that it has been largely successful for the companies that have adopted it. The Size and Growth of the Market Segment using Statistical Data from the US Census The campaign to launch Nehi soda on a wider scale will begin in Massachusetts before expanding nationally. Massachusetts is a state with an aging population (between 50 and 60 years) of 1300370 people as per the 2010 century. Arguably, most people in this population segment have interacted with the product in their childhood and late teenage years. As such, they form the target market segment for Nehi soda. For the last ten years, Massachusetts has remained the state with the fastest-growing population among the other northeastern states. Between July 2014 and July 2015 alone, the population of Massachusetts increased by about 40000 people. As such, it appears that