Introduction Product positioning refers to the marketers’ abilities to arrange or distribute a range of products or services in a manner that arouses interest of consumers in a company at the expense of its competitors. When Nissan transferred its operations from South Korea to Japan, it also made major changes, including the appointment of a new CEO, Carlos Ghosn. In reference to Nissan’s recent performance in the automobile industry, the company seems to enjoy much consumer attention because of the electric cars, fuel saving engines, and high-tech designs among other features. According to the paper, Nissan underwent a radical change in terms of production, design, and leadership, a process that is very difficult to undergo (Simchi-Levi & Schmidt, 2012). Though the company’s headquarter is in Yokohama, Japan, it manufacturers most of its latest cars like Nissan Bluebird in South Korea. The alliance is not new since Nissan has enjoyed partnership with Renault in South Korea from 1999. Common Nissan brands include Infiniti, NISMO, and Datsun manufactured in Japan and South Korea concurrently under the leadership of Ghosn. The intention of the paper is to explain how change had a positive impact on Nissan’s ranking in the world since 2013. Recently, the company enjoyed sixth position behind major vehicle manufacturers in the world such as Toyota, Ford, and Volkswagen. History Nissan is a multinational company that uses the selling philosophy of marketing orientation in capturing the attention of the growing consumer base. The company acquired prominence in the 1930s even though the Datsun brand existed since 1914. Under the name Kwaishinsha Motor Car Works 103 years ago, Nissan had the DAT as the first innovation. After 7 years of operation, the company changed its name to DAT Jidosha and Company Limited for purposes of branding and easy identification with the company’s products. In the same year, the company transformed from a manufacturer of the renowned Nissan Model 70 Phaeton (1938 model) to Datsun vehicles that could carry passengers ( Nissan Motor Company Global Website , 2014). The change attracted commercial car owners who also required heavy-duty trucks for production, and military cars fitted with defense facilities. Among countries that imported the Nissan cars, the US preferred the Japanese manufactured vehicles to trucks from other companies. After a merger with Jitsuyo Jidosha Company in Osaka, Japan, Nissan rebranded to DAT Jidosha Seizo Company Limited Automobile Manufacturing Company Limited. By the 1920s, the strategy was to reduce the physical size of Nissan cars while increasing their capabilities. The company came up with Datson to indicate a small version of the original DAT. A decade later, the company became Nissan Motor Company; it has retained the name to date. However, the company underwent a series of changes in leadership as indicated by the presence of 13 Japanese CEOs from 1933 to 2001. Today the company has a Pilipino CEO who records an immense history of success in the company. Change Change refers to a visible event that leads to the recognition of an organization in a positive or a negative manner. Normally, organizations measure change by assessing the duration taken and effort made tow