Introduction International business refers to a commercial dealing between countries and their borders. Due to intense local and domestic competition, business organizations are forced to look for new market opportunities outside their localities. With the burning desire to gain and maintain competitive advantage organizations have developed a quest for international business. In this respect entrepreneurs are set to achieve high cost efficiencies, expand market niches and establish outstanding organizational brands. (Buzzle.com, 2009) However, before this is done a firm has to carry out a feasibility study to determine the viability of the identified objectives. This feasibility study entails analytical evaluation of political, economical, social, technological and legal factors that are likely to affect a firm’s bid to explore international markets. This is also referred to as PESTEL analysis. This study tries to explore how factors identified above may affect T-Mobile phone service providers in its attempts to enter into the Kenyan Markets. T-Mobile is an organization that specializes in operating mobile networks with its headquartering based in Bonn, Germany. It is a subsidiary of Deutsche Telekom under the ownership of Free Move Business Alliance. (Holston & Heft, 2008) T-Mobile is a group of mobile phone subsidiaries widely known for providing GSM and UMTS networks mainly in the United States and Europe. With continued pressure from both small and medium size corporations, T-Mobile must think beyond the European and American Borders so as to remain the customers’ only choice now and in the future. With particular emphasis on the Kenyan telecommunication industry T-Mobile may make a considerable impact on its image as well as the Kenyan environment. Considering the PESTEL analysis, if T-Mobile is to venture into the Kenyan Market the following should be considered. (Regents of the University of Michigan, 2008) Political Factors Kenya has been one of the most politically stable countries in Africa until 2007 when the country almost went to the dogs following a protest over a disputed election. This saw the different presidential contenders signing a power sharing deal and eventually forming a coalition government. Right now Kenya is governed by a coalition government headed by two political parties. During this time the investor confidence was said to be dented, this led to the delay of an IPO of the country’s leading mobile service phone provider, Safaricom. Kenya Telecom also had to delay their construction on some of its projects and other investments as had been planned. (Holston & Heft, 2008) Analysts now begin to express their fears following the way in which coalition partners are behaving as each partner begin to point accusing fingers as to the real power sharing. Of late there have been constant squabbles from both the sides concerning who should be the leader of government in the parliament. As this continues the dollar and the pound have gained marginal strengths over the Kenyan shilling, eventually putting investors’ confidence into a dilemma. Despite the relative political instability in Kenya, big players in the telecommunication ind