During the Renaissance, the political situation of Italy consisted of instability, invasion, fear, intrigues, and violence. Several powerful families established their territories and ruled authoritatively. The Prince provided a practical direction to Lorenzo Di Medici to operate in this unstable political environment. According to Machiavelli, the republic was the best form of government as opposed to an authority of the prince. Therefore, Machiavelli proposed some advice for a new prince, who wanted to govern a state to prosperity. These pieces of advice would ensure that the prince remained great and powerful. Machiavelli’s work provided practical solutions to Lorenzo in a turbulent political environment. Unfortunately, Lorenzo did not concur with Machiavelli’s suggestions. Machiavelli looks at how an authoritarian ruler can achieve a great success if he changes his authoritarian style. The Prince offers advice on how Lorenzo can expand the empire, keep people from all territories loyal to him, and conquer new territories. According to Machiavelli, Lorenzo could not afford to repeat past mistakes that divided Italy, and he had to learn to use both good and bad styles when running the kingdom. Machiavelli offers two ideal views on principality: these are how to win and hold power. He notes, “Either through fortune or through strength”, (Machiavelli 6) are the main ways by which rulers can achieve principalities. This implies that people can only achieve power by overthrowing others or inheriting it from the family. From the Renaissance perspective, Machiavelli showed that moral or ethical issues were not important in a quest for power. When a ruler overthrows another one, wars happen and people die. Thus, Machiavelli showed that killings were appropriate means of gaining power. Once a ruler has conquered a territory, he must “ensure that the previous ruler has no heirs” (Machiavelli 9). In addition, a new ruler must not change existing laws or introduce new taxes. Machiavelli argues that the new ruler should maintain the previous lifestyle people had so that many people can like him. This was the only way for the new ruler to establish hereditary domains. Subjects have the duty to remain loyal to their rulers so that leaders can maintain power. The purposes of maintaining loyal subjects are to help the ruler keep power and join militia and fight for the ruler. However, this raises the issue of how Machiavelli viewed ‘subjects’. According to Machiavelli, rulers only needed subjects to maintain their power and protect their kingdoms. Machiavelli did not foresee moral and ethical issues that his work would raise. However, these issues have been the epitome of The Prince . The work provided practical advice in a politically volatile society. However, both ruthless rulers and business individuals have used Machiavelli’s concepts (Machiavellian) to justify their actions, which view winning as the ultimate goal. Machiavelli offered his advice on qualities the prince needed in order to run a new kingdom. He wrote: “ Since a ruler, then, needs to know how to make use of beastly qualities, he should take as his models among the animals both the fox and the lion, for the lion does not know how to avoid traps, and the fox is easily overpowered by the wolves. So y