ShantanuT01/DACTYL-Pretraining huggingface dataset:
Advertisement is a form of non personal communication of which the main purpose is to entice sales. It also promotes sales of ideas, services and goods to corporate or the general public. There are several forms of advertisement, which include print media, television, radio and the internet. Advertisements are effective as they are intended to communicate with the consumers and thereby persuading them. In addition to this, advertisements contribute ideally to the economic growth of the country. There are several factors to look for when placing an advertisement. Some of the se factors include; age, gender and class of the targeted group or audience. The only hurdle in choosing the most effective form of an advert is the cost involved. Advertisements have a lot of impact to the general public and as such, the corporate world has developed advertising as a common trend especially when new products are being introduced in the market. With reference to the provided picture this paper will assess how the advert creates meaning through language, typography, color and image. In addition to this, the paper will establish who the advert is targeted at and how gender, class, race and age are represented. The image entails language techniques. There are several language techniques that can be used in an advertisement. However, in order to reach a great number of people, most businesses use the descriptive language technique. The given advertisement tends to describe a person who is not afraid of failing in anything he does but hates loosing. As such, Thierry Henry is an iconic figure in the world of football and as he is commonly known to do, he tries everything in football to ensure that his team prospers. This means that the advert urges the subjects of the target group to do everything they have to do so long as they do not lose. The iconic figure of Thierry Henry, as used in the advert, shows a person who has put his fear behind and thereby showing the willingness to try new ideas to become successful. The use of image also describes a person who is hopeful though having doubts. However, the introduction of the dominant Reebok sign at the bottom of the advertisement heightens the tone of the advert and as such, urges the subjects of the target group to put doubts behind them and move on with new ideas. Despite Thierry Henry being an iconic figure, the mood as shown by his face signifies a person who rarely tries new ideas and is now regretful in regard to why he did not try them out. The tone of the message, that is, the use of bold and light colored writings signifies that one should not give up and move on in new ideas. The image is instructive because it instructs the targeted group on what to do so as not to have any regrets upon incorporation of new idea
Introduction This report is aimed at discussing the opportunities and challenges faced by contemporary motion picture industry and especially movie theaters. In particular, it is necessary to show how various political, economic, social, or technological factors can impact this industry. Furthermore, this paper has to analyze the trends within this industry. On the basis of this discussion, we will be able to make recommendations that can improve the work of these companies. Overall, it is possible to say that this market is wrought with contradictions such as increase of revenues and lower levels of attendance or changing demographic situation in the United States (Gove & Matherne, 2009, p 1). At this point we can say that skillful use of online technologies and ability to attract customers is the key to successful performance of these companies. Summary of macro-environmental analysis While discussing external factors influencing this industry we will rely on the so-called PESTLE model allows us to describe political, economic, social, or technological environment in which movie theaters operate. First, we need to say that political factors continue to have beneficial impact on these companies and the government is still willing to protect their independence from film studios. According to the Supreme Court decision in United States vs. Paramount Pictures that allows theaters to decide what kind of films they want to purchase (Melnick & Fuchs, 2004, p 128); moreover according this court decision the film producing companies are not allowed to own shares of movie theatres (Biagi, 2006, p 138; Gove & Matherne, 2009, p 2). Although, this decision was taken more fifty years ago, it remains important for movie theaters. Economic factors are more likely to have a balanced effect on this industry. Despite
Introduction Hypoxia is defined as a deficiency of oxygen in the body tissues or simply oxygen starvation. Hypoxia can occur due to a variety of reasons. Normally this condition is preceded by low levels of oxygen in the blood system-a condition normally known as hypocalcaemia. Nonetheless, it is important to note that hypoxia can occur without hypoxemia. Hypoxia can also lead to high level of carbon dioxide in the blood system and not in all cases. This condition is normally referred to as Hypercapnia. The general effect of hypoxia in most cases depends on the duration, intensity and type of hypoxia. In addition, the impact of hypoxia depends on the sensitivity of the tissues affected. The pathogenic mechanism leading to low level of oxygen in the body tissues can be well understood by looking at the factors (both internal and external) responsible for sufficient supply of oxygen to the tissues. These factors include: the concentration of oxygen in the air inhaled; appropriate exchange of gases in the air circulation system; the amount of hemoglobin in the blood for oxygen transfer; functioning of the cardiovascular system; and lastly the capability of the tissues to utilize the supplied oxygen. Different types of Hypoxia Corresponding to the above external and internal factors are different types of hypoxia. These are hypoxic hypoxia, anemic hypoxia, circulatory (ischemic) hypoxia and histotoxic hypoxia. Hypoxic hypoxia is as a result of low level of oxygen in the inhaled air (particularly in high altitudes) or disorder in the respiratory system (for example due to asthma, pulmonary edema and pneumonia among others). Anemic hypoxia results from different anemic states or insufficient hemoglobin in the blood (Metheglobinemia). Carbon monoxide poisoning, chronic blood loss and sickle cell anemia can lead to anemic hypoxia. Ischemic hypoxia is caused by a disorder in the air and blood circulation system or arterial blockage leading to ischemization. Last but not least, histotoxic hypoxia is caused by the inability of the tissues to utilize the supplied oxygen (Dembrovsky & Racz, 2012, p. 4). This can be as a result of cyanide poisoning, excessive alcohol consumption and use of narcotics. Hypoxia can also be classified as chronic hypoxia, acute hypoxia and fulminant hypoxia. Chronic hypoxia results from never-ending infections on the respiratory system and blood circulatory system or blood. Acute hypoxia is a rare condition and normally stems from heart failure, suffocation, disturbance in the respiratory system and severe form of mountain illness. Lastly, fulminant hypoxia is caused by malfunctioning or damage of aircraft pressure cabins in altitudes above ten kilometers. In such scenario external oxygen pressure is lower than the internal oxygen pressure and as a result oxygen is drawn out of the body. This is usually followed by unconsciousness and eventually death without any form of warning (Dembrovsky & Racz, 2012, p. 4). Med
Introduction Happiness means different things for different people. This notwithstanding, every person is concerned about being happy. Drawing from a study by Radwan (1), defining what happiness is a very difficult task. For certain people, happiness is as a result of being content. It is a unique reaction by a person who feels that everything is going the way he or she desires. To some, it is a feeling that one experiences after attaining set goals. According to Carlin and Capps (185), most people tend to describe happiness in ways that are quite vivid than definitions of happiness. Despite the fact that people have no problem identifying an expression of happiness when they come across one, no agreement on definitions of happiness exists. This view is also supported by Selin and Davey (294), who argued that defining happiness has been complicated by the fact that no common measurement parameters exist. Personal View about Happiness A major challenge when it comes to defining happiness has to do with the fact that it has many different faces (Lawrence and Lawrence 6). Despite the huge interest expressed by people in happiness and how to define it, it is very rare that most people will spend time thinking about the concept. Personally, I believe that happiness should be defined as that experience that causes an individual to feel alive. Despite the fact that defining happiness is complicated, there are certain things that can be said about happiness. First, happiness depends on an individual’s way of looking at things. By and large, what makes one person happy may not trigger happiness in another person. For instance, while money will bring happiness to some people, it may not create happiness for others. Secondly, happiness may be realized by a person who gets what meets a need in his or her life. An individual who is financially insecure may experience happiness when he or she finally gets a job with a stable income. I am also of the opinion that happiness just occurs as people go about their businesses. I strongly believe that true happiness always comes from within a person. It is a feeling of self assurance. While some people are of the opinion that individuals are the best judges of their own happiness, others are convinced that outsiders are better placed when it comes to judging happiness. Unlike the happiness that is from within, happiness due to external factors is bound to disappear after sometime. For example, any happiness that is as a result of one having all the money he or she desires to have fades away when the money gets depleted. While some people will be happy because they have money and everything else they may require, others are not bothered with material wealth and will be happy with or without money. Suggestions on How to be Happy In order to maximize happiness, nations and communities should put a number of things into consideration when formulating publ
Social Entrepreneurship Proposal Tjanpi is a social enterprise that works with women living in remote regions of the Central and Western deserts to help them produce fibre art objects, which generates an income source for this population. This includes sculptures, baskets, jewellery, and merchandise. Due to the fact that the aim of the social enterprise is to help the Aboriginal population remain in the locations, they have always lived in and preserve their unique culture, this proposal aims to develop an online education service, which will showcase how the fibre art products are made and discuss the culture of these people. In addition, this project will partner with Sydney Community College to introduce commercial courses that can be purchased by people who want to have a better understanding of the aboriginal culture. The primary purpose of this social innovation project is to aid Tjanpi’s primary goal in helping Aboriginal women to combat social problems, such as lack of job opportunities, by empowering them and helping others learn more about the aboriginals. For the first stage of this project, the educational course that depicts the culture and the fibre art creation process will be developed. Several distribution channels will be leveraged to promote these educational materials. The Tjanpi’s social initiative argues that the ABoriginal women use “native grasses to make spectacular contemporary fibre art, weaving beautiful baskets and sculptures and displaying endless creativity and inventiveness” ( About us , n.d., para. 2). This is a unique and creative skill and to attract attention to the online course, several online distribution channels will be leveraged. Firstly, a video-sharing platform YouTube, which allows anyone to upload and share video content, can be used as the primary source of distributing the online course. Additionally, YouTube allows creators of unique content to receive money from advertisements displayed around their content, which will help Tjapi collect money to support other initiatives for the Aboriginal women ( YouTube monetisation policies , n.d.). This platform is a convenient and appropriate way of sharing knowledge about the Aboriginal culture, which will also help support the social enterprise that will create the course. Next, different social media platforms, for instance Facebook and Instagram, will be used by Tjapi to promote the course becuase this is a cost-effective strategy (Abi-Aad, 2015). The main reasoning behind this suggestion is the fact that Tjapi already has a well-established social media presence, which can be leveraged to attract attention to the new initiative. The second stage of this project involves collaboration with Sydney Community College, which offers students to purchase courses in varied academic fields. According to the Sydney Community College’s website, its goal is to provide practical knowledge, and this establishment
Introduction Working as an assistant to managers in a travel agency, I had to identify the unique customers’ needs of a bakery department. I had to compile the assortment and ensure all products are sold during the day. It was a really difficult task because all customers had different needs and quality expectations. It is relatively easy to state that the function of business is to satisfy customer wants and needs. But customers do not specify the products they will desire and do not know their future wants. Yet executives are forced to forecast well in advance what consumers will decide to purchase. Thus marketing executives operate under conditions of great uncertainty. To identify customers’ needs I analyzed sales and selected the top ten products. The project carried by the travel agency was aimed to improve the quality of services and increase customer satisfaction at all levels. Job description It is recognized that customer wants and desires have never been, and will never be, totally gratified. They seem to know no bounds. “As one desire is satisfied, another pops up to take its place. When this is satisfied, still another comes into the foreground, etc. In satisfying customers’ wants and needs, buyers do not make decisions in a social vacuum” (Frame 2002, p. 98) Their conclusions are shaped and influenced by relationships and experiences. Consumers occupying similar positions in a societal structure tend to respond to situations in much the same manner. Their responses are culturally patterned, and the particular society’s norms of behavior demand conformity. Detailed analysis of needs allows the company or the organizations to save time and costs spent on alternative solutions and risks associated with the project. Over time, profits are tied inextricably to the satisfaction of consumer wants. Consumers provide the economic rationale for business and marketing activity. The products and services offered for sale, how they are offered, the distribution channels employed, the methods of advertising and personal selling, and every other factor of marketing are all molded by consumer preferences, opinions, habits, beliefs, wants, needs, and desires. In this way, the total business system attempts to meet the desires of consumers. It is essential, therefore, that we analyze the antecedents of consumer behavior, the behavior itself, and the consequences of consumer reactions. Hence, although consumers shape business activity, marketing programs are designed to influence consumer behavior (Hartley, 2008). What did I learn My working experience shows that the problem is that the lack of any large or well-organized travel management services catering to a recreation tourism market is additional evidence that the majority of travelers are not there for pleasure travel purposes. What no precise data exist indicates that almost two of the guests are traveling alone, the core is repeat travelers, and very few use local tour operators. These data support
Background Australia Post suffers a real challenge in as far as the decision on its future business is concerned. Despite being a public listed company and the sole supplier in its core business of letter delivery, all is not well as competition is becoming stiffer. The Australia Post has grown and expanded gradually from its initial humble beginning that spans over 200 years to become one of the reputable firms across the globe in its industry of operation. In all regions where it operates, the company enjoys a significant competitive edge over its private rivals, especially with regard to infrastructure and heritage. Introduction Although Australia Post has managed to maintain its position in the market, there are clear indicators that its core area of operation-the mail- is slowly being threatened by technology. Email usage has had an impact on post although the impact has been rather gradual, resulting in slowed growth of Australia Post rather than sent it into inescapable decline. However, with the new phase of technology, especially mobile phones, a major decline is expected if it has not already set in. From the perspective of a modern world, such a procedure appears to be an old fashioned mode of communication. Problem, Scope and Limitations The annual financial performance for Australia Post clearly indicates that the technological switch is underway. In 2008 fiscal year, the volume of items sent through post stood at 5.3 billion, representing a 0.3 billion decline from the 2007 figure. The volume of letters sent declined by a whole four per cent. Although the adverse effects of the financial crisis may have contributed to this decline, it is unlikely that the company will recover its traffic. As companies look for cost-saving strategies, items that can be sent electronically will be increasingly be done so. Consequently, the purpose of this report is to analyse and recommend on how the company can make use of change management strategies including technology in its letters and associated services that include retail merchandis
Company background Founded in 1998, the privately owned Sula Vineyards Company has penetrated the wine industry in India due to its unique value addition approach to the company’s grapes. The company has expanded over the years from the annual production capacity of 150,000 litres in 1999 to 1,600, 000 in 2007 (Lopez, Gilinsky and Shah, 2009). Through securing good funding, the company has been in a position to develop series of wine. The company has partnered with several distributors to support its business activities. The wide market area for the Sula Vineyards may be attributed for its quick expansion and success. Nature of external environment Threat to market entry It is difficult for any aspiring wine manufacturing company to enter into the wine production industry in the Indian market and manage to break even easily. In Indian and across the neighbouring countries, the Sula Vineyards’ business magnitude together with that of its main competitors are well established and would easily enjoy economies of scale to the disadvantage of a new entrant. The Sula Vineyards Company is well position to survive in the competitive market through gaining form economies of scale, competitive price tags, and strong customer base (Lopez, Gilinsky and Shah, 2009). Threat of substitutes The foreign and other local wine brands pose the greatest threat to Sula Vineyards’ existence and business performance. These brands have been in the wine industry for longer period and are well established than the Sula Vineyards which came into full operation in 1999. The other foreign and local wine brands have the same products as the Sula Vineyards’. Besides, they are in a position to offer large discounts and sponsor expensive promotion campaigns unlike the relatively smaller Sula Vineyards. Therefore, the other foreign and local wine brands have the ability to offer an alternative perfect substitute to customers who may be unsatisfied with the wines offered by the Sula Vineyards Company. Unsatisfied customers therefore have other alternatives from where they can get the wines. However, in order to remain relevant, the Sula Vineyards Company has established a unique market for its customer through tailored optometry wine products for the customers in the upper and lower economic ends of the Indian and neighbouring markets (Lopez, Gilinsky and Shah, 2009). Power of suppliers The wine distributions and raw material providers in the Indian market have more power owing to the existence of many wine production companies. This leaves the distributors and suppliers with the power to dictate on proceedings in the wine industry such the fees charged for each delivery. However, the Sula Vineyards has endeavoured to use its dynamic promotion and supply chain as a strategy for balancing the institutional forces (Lopez, Gilinsky and Shah, 2009). Power of buyers Reflectively, the amounts of output in terms of customer consumption of the wines depend on their purchasing power (Wright, 2007). Sula Vineyards’ performance in t
The film “Illusionist” Is an Academy Award-nominated 2006 period drama written and directed by Neil Burger and starring Edward Norton, Jessica Biel, and Paul Giamatti. Neil Burger wrote a script adapted for stage from a Steven Millhauser’s “Eisenheim the Illusionist”, which was primarily printed in Esquire in 1989. “Eisenheim the Illusionist” is based on the story by Steven Millhauser, the film shows the story of life and love of a talented and mysterious magician Eisenheim in the beginning of the 20 th century in Venna. “The Illusionist”, a film about allusions and life, vanquishes the main obstruction in films about the matter of stage magicians. Magic tricks are the weak point of visual effects. By means of the cinema illusions are extremely easy to be made and, consequently, even easier to disbelieve. In the beginning of the 20th century there was given some additional information on what Millhauser depicted as the era of levitating and beheading, of spectral visions and unexpected disappearances, as if the disintegrating Empire were unmasking via its wizards its veiled crave for extermination (Phillips 1).” While the short story is represented as a biography, the film is structured largely as a flashback. It begins with Uhl arresting Eisenheim for vaguely defined “threats against the Empire”, while in the story “Herr Uhl was accusing Eisenheim of shaking the foundations of the universe, of undermining reality, and in consequence, of doing something far worse: subverting the Empire. For where would the empire be, once the idea of boundaries became blurred and uncertain?” (Millhauser 226) Lately his illusions have taken an ominous, miraculous direction. He is either an impressive deceiver or deals with black magic. With Uhl telling, “The Illusionist” jumps back for a primer on Eisenheim’s shady details. An early skirmish with a traveling wizard gives him a lesson of the wonder of producing fabulous convictions from usual methods. Some years later all people in Vienna are making a fuss of Eisenheim’s magic. The prince and his lover, Sophie, attend one of the performances that Eisenheim acts out. This meeting is not the first between Sophie and