Abstract The purpose of this research paper is to give an analysis of the internal situation at Credit Master that makes it possible to launch the new product called fast credit. This is a service offered by the company that enables customers and lenders to view credit information over the internet. It protects customers against fraudsters who have increased in the UK. Credit Master have been using this product for quite some time but it had not followed the marketing procedures involved in launching new products into the market. This paper gives the procedure to be followed when launching new products so that it gets to the targeted customers. This is done by designing a launching plan which has to be included in the budget because it consumes a significant amount of money. After fast credit has been launched, the company has to modify its marketing strategies or adopt new ones in order to monitor and control the new product. This ensures that its new product (fast credit) get to the right customers and guarantees the company success in the rapidly changing global market. These strategies are effective promotion and marketing mix. Introduction Starting up a new product is taking a risk; however if the decision is well thought there are numerous benefits that come with investing in business venture. Before one is set to start a new venture there are short and long terms parameters that he should consider to ensure that there will be continuity in the product. The future is unpredictable and so even the smallest details about something should be interpolated before starting up. It will be appreciated that a company with properly shaped psychological contracts embraces a system that allows employees to air their views to the higher leadership. Conducting an internal analysis helps a company to understand its marketing position and the opportunities than can be utilized to enhance its performance. This paper gives a brief background of Credit Master Company, looks at the procedure followed in designing a launch plan and gives the SWOT analysis as well as some of the marketing strategies that should be adopted to ensure continuity of the new product. Background Credit Master is a global agency company that provides financial, marketing, and statistical information to customers and businesses. Its core business operation is to partner with other companies such as banks and credit card companies in the provision of financial information. As we all know, lending money is a risky business but the information provided by Credit Master helps financial institution in making informed decisions. The work of this firm is to enable lending institutions such as banks to share information related to their customer’s credit accounts. The lender uses this information in making decision on whether or not a customer is eligible for a loan. This is done by looking at the amount of credit held by a customer and how it is being managed. Credit Master charges a fee to the lenders every time its record is searched. However, the customer has to give his consent before his credit report information is searched and for such information to be stored by Credit Master. Customers too have a right to view their credit information but they can only do so after paying a legal charge of £2. Cre