Executive Summary Employees play a major role in the success of a company. They are charged with the responsibility of implementing organisational policies. They also represent the firm’s values and interests. Many businesses, however, fail to acknowledge the role of these stakeholders in their success. As a result, they fail to exploit their full potential. Employee involvement and engagement is set to change this. Involvement is a process spearheaded by the management with the aim of increasing access to information among workers. It helps to promote trust within an organisation. It also supports informed decision making processes. Employee engagement, on the other hand, is a situation where workers are committed to a firm and its values. They become citizens of the organisation that they work for. Employee involvement and engagement are crucial to the success of Coca-Cola Great Britain. As a result, the company has maintained a motivated workforce. Better results can be achieved through the adoption of human resource management practices aimed at increasing flexibility and job design. Introduction Coca-Cola Great Britain is based in the UK (Ignatius 2011). Its headquarters are located in West London. It is a subsidiary of the Coca-Cola Company. The parent firm wholly owns the organisation. It was established with the aim of serving the UK market more efficiently. Like its parent company, it is involved in the manufacture of non-alcoholic beverages (Senker & Foy 2012). It also oversees other activities, which include distribution, marketing, and retailing. Coca-Cola Great Britain engages in the preparation of syrup concentrates, which are later sold to bottling plants across the country. The bottlers control specific territories within the region. Coca-Cola remains the company’s main brand (Ignatius 2011). Its formula was developed by John Stith in 1886. The formula is a closely guarded secret in the company. It is considered as intellectual property. Subsidiaries, such as Coca-Cola Great Britain, are also required to safeguard the secret on behalf of the parent company. To ensure this, employee loyalty is required. The company has achieved this by promoting employee involvement and engagement. Coca-Cola Great Britain consists of a team of 110 individuals (Senker & Foy 2012). They are involved in the running of seven manufacturing plants spread across the country. Their main responsibility is to ensure that the existing brands are manufactured in adequate quantities to satisfy the demand in the UK market (Senker & Foy 2012). At the same time, they promote the brands in an attempt to increase its consumption rates. The organisation also seeks to develop new brands. The only way to achieve this is through innovation. A motivated workforce is, therefore, required. Innovation is aimed at increasing efficiency at the point of manufacture, retailing, distribution, and marketing. With over 4650 individuals currently employed in enterprises operated by Coca-Cola Great Britain, there is need to develop effective human resource management (HRM) practices to increase the productivity of the workforce. Problem Statement Employees are important in ensuring the success of their organisations. However, their role is often overlooked. As a result, the management is not keen to develop HRM str