Candidate Nathaniel Thomas Johnson (born May 11, 1970) is a candidate from a Democratic party who was born and raised in Texas. Johnson is an entrepreneur who owns a media company named NJ for the Future. The candidate has a long history of political involvement and experience in the field. He has always been interested in politics and, during his teenage years, he was a member of the local Youth Parliament. Johnson owns a Master’s degree in Political Sciences from the University of Texas-Austin. After his graduation, he started working as a political journalist, writing about political campaigns, elections, and political parties. Notably, Johnson’s works were recognized by the Washington Post and the New York times; the latter organization offered him a job but he had to refuse, as he did not want to relocate. Instead, Johnson started his own media company, as he wanted to help the public in getting into politics and learning more about this field. The candidate’s aim has always been to improve people’s lives by providing them with an excellent living and working environment through local and national policies. Johnson’s colleagues have noted his accountability, tolerant attitudes, organized nature, outspokenness, and innovativeness. They report that Johnson is a person that values honesty and people’s feedback on his actions; he expresses his opinions freely and expects others to do so, too. The candidate’s coworkers also say that he is good at communicating with others and considering their needs, setting long-term goals, and fulfilling his promises. They note that he is trustworthy, credible, and dependable. Campaign Message Nathaniel T. Johnson is running in the 2022 general election for the Governor of Texas. As mentioned above, he has always tried to improve the lives and well-being of the state’s population. His primary campaign message is that all Texans should have access to high-standard education and quality jobs. One of the most significant missions Johnson has is to improve Texans’ access to the labor market. U.S. Bureau of Labor Statistics (2019) reports that the unemployment rate in Texas is around 3,4%, which is higher than in some other states, such as Virginia, Colorado, or Iowa. It means that the campaign’s message is effective in Texas. In addition, Johnson wants to focus on the needs of the diverse communities and minority groups living in the state of Texas specifically. He wants to ensure that all individuals have access to quality jobs regardless of their ethnic and cultural background, as well as their beliefs. Another focus of Johnson’s campaign is providing Texans coming from various social and economic backgrounds with access to quality education. Today’s world requires specialists to have a high level of knowledge, skills, and proficiency, and it is vital to ensure that the people living in Texas can satisfy these requirements. As a former member of the Youth Parliament, Johnson is aware of the issues young people encounter when choosing their educational and career paths. The candidate wants to inspire individuals to explore the world around them by offering them opportunities for learning and educating themselves. To do so, Johnson works on developing loan programs that would not leave students in debt for the rest of their lives, as well as secured scholarships for those showing excellent academic performance. He believes that improved access to education will enhance the quality of Texans’ lives significantly. Campaign Strategy Johnson aims at coordinatin