Abstract This paper answers the questions about implication of free news on print media with an effort of considering readers’ preferences, which are also a cause for emergence of free newspapers. The Effect of electronic media and availability of online news on print media and to what extent that will be a cause for the emergence of free newspapers finds place in review and analysis in the research. The different types of free newspapers and their effect on mainstream newspapers and the complementary nature of the free newspapers will be examined to differentiate the readers’ preferences about mainstream newspapers and free news. The aspects other than online availability of news and the free newspapers acting as prompters or marketing agents for online franchisees are reviewed and analyzed to decide the nature and extent of effect on mainstream newspapers. As a whole the readers’ preferences are considered along with the effect of free newspapers on mainstream media and the division between readers of mainstream newspapers and free newspapers and the people who read both of them. Introduction The aim of the paper is to find out the impact of free news and readers preferences for the newspapers which offer it. To have enough understanding about the topic and to know about the readers preferences, the following research questions will be answered in the dissertation. Relation to previous research The relation to previous research finds place in the paper through answering the following questions and the literature review that reviews the opinions and results of the previous researches on the topic and the related topics.  1. To define and identify implication of free news in Print Media.  2. Why the newspapers that offer free news are focusing on certain sections of readers?  3. Do the free newspapers offer competition to traditional or mainstream newspapers or just go together with them?  4. If they are doing so, how it happens?  5. f. If they don’t the reason.  6. Is there any link between readers’ preference for free newspapers and more updated news? Closed End Questions  1. Do you prefer free Newspaper?      1. Yes      2. No  2. Is the content of free newspapers is holistic or they differ from mainstream newspapers?      1. Yes      2. No  3. Is your main intention to read free newspaper is to know the news?      1. Yes      2. No  4. If Yes for the above question, do you find the news in free newspapers and its presentation as well as analysis is at par with mainstream newspapers?      1. Yes      2. No  5. If No for the question number three, what makes you read the free newspaper?      1. Marketing b. Life style stories c. to pass time in travelling      2. to know about new products you are interested in e. none of the above Literature Review The literature review of the dissertation explains what free news is and cites the situations that prompted the emergence of free newspapers. The availability of news for free due to changes in technology can be known as ‘free news’ as the readers may find the news online for free while browsing. This resulted in a situation that prompted some companies in print media to offer free newspapers, which is termed as biggest