Abstract This research paper examines the Stroop effect of colored objects. The phenomenon expresses the length of time that a person takes to name the color of a word printed on an object. If the word is printed using the same color that it suggests, the time is taken to name it is relatively shorter than when it is done differently. In this paper, three students were used to identify the colors of butterflies in both congruently and incongruently arranged experiments. Introduction The Stroop effect refers to an event that temporarily puts the brain into a state of confusion as an individual differentiates conflicting phenomena. An American psychologist, John Ridley Stroop, revealed that it was easy to identify colors that were put down in words that depicted their meaning. Similarly, it was more difficult to interpret the same words when they were written in other colors other than the ones that they represented. This phenomenon is known as incongruent stimuli. In the context of this essay, butterflies are used to represent objects of different colors. This paper seeks to examine the impact of the Stroop effect of colored butterflies on the unconscious brain. Method The experiment was conducted on three students whose ages lied between 19 and 20 years. Butterflies of different colors were presented in PowerPoint slides. Their names were written below each picture in black color (neutral stimuli). The slides were then organized in a congruent and incongruent manner. In the congruent slides, black color was used to put down the names of the butterflies. However, the colors of the names were chosen randomly in the incongruent slides. The three students were required to name the color of each butterfly’s wings. At the outset, they were shown the congruent slides. The time that they took to identify the colors in all the slides was recorded against the number of correct answers that they provided (Luo & Proctor, 2013). The same process was repeated using the incongruent slides, and both the time and number of correct answers were recorded. Results The results that were obtained for each student in both the congruent and incongruent slides were recorded in the table below. Name   Age (years)  Congruent  Time (Seconds)  Incongruent  Time (Seconds) Reem   19           10/13      9.62            10/13        11.24          Hessa  19           13/13      9.97            10/13        14.02          Moza   20           12/13      9.63            11/13        13.20           The first student was Reem. He was able to name ten colors correctly out of the 13 butterflies that were shown in a period of 9.62 seconds. In the case of the incongruent slides, the number of colors that were identified correctly was still the same. However, the time that was taken to identify them increased to 11.24 seconds. The second student was 19 years old, Hezza. In the first test, Hezza was able to name all the colors on the wings of the butterflies in a period of 9.97 seconds correctly. In the second test, the student was only able to identify 10 of the 13 incongruent slides correctly. This process took about 14.02 seconds. The third student, 20-year-old Moza, was able to identify 12 out of 13 colors of the wings of the butterflies co