Executive Summary High Quality Consulting Group is a start-up company, planned to start operating in June 2014. The business will specialize in marketing high-tech products in Abu Dhabi and other cities within the UAE. The services will include consultancy on different types of projects, market study and top-notch retainer consultancy. The company’s principle investors and operators have extensive knowledge and experience in the consultancy business and international market research. They are establishing the High Quality Consulting Group to make their services official to the public. The services offered will help their clients to expand channels of distribution and discover new opportunities. The company will be based in Hamdan Street, Abu Dhabi, United Arab Emirates. The business will be housed in the first floor of Khaleeg Towers, which is in the centre of the UAE’s high tech industry. The clients will range from major multinational corporations to medium-sized companies. One of the company’s main challenges will be establishing itself as a leading consultancy firm in a very competitive market. The company faces different kinds of competition. The most important competition comes from the hi-tech companies that have established their own systems. Competition also comes from well established management consulting companies, for instance, High Tech Security Solutions, Aon Consulting, Arthur D. Little, Deloitte Consulting and PriceWaterhouseCoopers (PwC) among others. These companies provide a wide range of services and do not focus on a particular market segment. In addition, some of them are frequently held back by defective organizational frameworks that do not offer the most qualified and experienced staff for various tasks. Competition will also come from various market research companies, for example, KPMG consulting and Monitor Group. High Quality Consulting Group will strive to enhance its competitive advantage in the industry by providing top-notch services. In addition, the market studies will be integrated with the clients’ objectives. In the future, the company will expand its business to other continents and increase its product range. The company’s primary target will be large manufacturing companies. The secondary target will be medium-sized companies dealing in high tech products. High Quality Consulting Group will be priced at the upper end of what the market can afford. This will match the general positioning of the High Quality Consulting Group. The company will position itself as an exceptional service provider. Sales revenue in the first year is projected at around 160,000 AED. The revenue is expected to go up to 290,000 AED by the third year. High Quality Consulting Group will be managed by working partners. The number will be around 3-5 partners in the beginning. The company expects to make a return of roughly 60,000 AED by the end of third year, with a margin of about 7 percent. The company will be financed for start-up through a combination of short-term and long-term loan. The current loan will be roughly 130,000 AED, while long-term loan will be 50,000 AED. The latter will be invested in long-term assets. Company’s Goals High Quality Consulting Group goals include: individual goals, marketing objectives, business goals and customer satisfaction goals. Individual satis