Introduction The management process through which goods and services move from concept to consumer is carried out in different ways by companies. The strategies that are employed affect society in many ways. Marketing creates the link between the society’s needs or requirements and its economic response (Liu, 2006). It is through marketing that producers address the needs and aspirations of their consumers. A number of strategies are used to promote goods and services. In their article, Trusov, Bucklin, and Pauwels (2009) address word-of-mouth (WOM), which is one of the marketing strategies adopted by contemporary business organizations. Trusov et al. (2009) analyze the various effects of WOM in comparison to those of other conventional marketing approaches. The authors do this by differentiating between word-of-mouth and social networks, internet, and traditional marketing strategies. In addition, Trusov et al. (2009) study the impacts of WOM marketing on member growth at an Internet social networking site. They compare this with traditional marketing vehicles. In this paper, the author will analyze the issue of word-of-mouth marketing from the perspective of the article by Trusov et al. (2009). To this end, the author will analyze the premise of the article and its major themes. In addition, the general topic of WOM will be reviewed. The data collection methods used by Trusov et al. (2009) will also be reviewed. The societal and marketing implications of WOM will be analyzed in relation to the findings and conclusions made by Trusov et al. (2009). Analyzing the Premise and Major Themes of the Article Traditional Marketing Traditional marketing is one of the themes in the article by Trusov et al. (2009). It is one of the oldest marketing strategies employed by many companies around the world. The effects that the form of marketing had on the people during ancient times cannot be compared to the effect that it has on the people in the modern world. The main reason for this is the change of times. Traditional marketing is a broad category of strategies that comprises different forms of advertising (Vargo & Lusch, 2004). It can be broken down into four main categories. The first is print media. It includes newspapers, magazines, newsletters, brochures, and any other form of printed material that is produced for marketing (Liu, 2006). Broadcast involves the use of radio and television as a means of conveying messages to the people. The process also involves the use of an on-screen movie theatre for advertisement. The use of direct cards, mails, flyers, postcards, and catalogs also forms part of the traditional marketing. Requested calling and cold calling of consumers, also known as telemarketing, is another traditional form of advertising that was invented time ago and still continues to be used. Nearly all businesses employ one of the traditional forms of marketing (Verhoef, 2003). However, traditional marketing has been overtaken by the modern ways of selling our products and services in the market. According to the authors of the article, in traditional marketing, different channels and plans have to be employed to ensure that the plan goes on successfully (Trusov et al., 2009). Word-of-Mouth Marketing Word of mouth marketing involves the use of human voice in transmitting a positive market