It is commonplace that knowledge of consumer patterns is integral for any business operation that intends to achieve success. This comes after organizations enforce elaborate schemes to reach out to specific market segments. For example, Virgin mobile achieved enormous success in the American market since it focused attention on a particular segment of the market and supplied most of their needs, winning them over in the process. The same also applies to other human beings, with the trick being establishing the minute specifics they afford credence and responding to them adequately (Lamb, Hair & McDaniel, 139). Choosing a movie to watch The emergence of new technology has resulted in the mass production of numerous movies, which bear different themes and appeal to different market segments. It is noteworthy that movies are my favorite source of entertainment, a fact that makes this venture an enjoyable one. Foremost, the genre of the movie matters a lot. My preference for action movies often overrides every other interest. In addition to this, the movie should be of superior production quality. The influx of movies provides an avenue for pirates and other opportunists, including unscrupulous producers to infiltrate the market. To counter this, I would give priority to reputable retail stores or renting outlets, as opposed to illegitimate facilities. Lastly, the movie should have strong reviews, especially from trusted agencies. The advent of the internet has expanded the scope of media, creating easily accessible information in the process. It is notable that browsing these sites before undertaking a research mission before transacting any business promises gratification at the end of the exercise (Reynolds & Olson, 400). Choosing a restaurant to visit with a friend This is a challenging venture since impressions made at eateries often last long. Most people read too much in such choices, creating the potential disappointment and misunderstanding from the decisions of the host. Consequently, customer service ranks highest among my list of priorities. Despite this, neatness and decency also play an important role in influencing the decision taken. This occurs to ensure my friend and I visit a facility that prioritizes sanitation over all other factors. Secondly, I should be familiar with the menu the facility serves and its prices. This way, potential embarrassment is avoided, since the element of surprise is eliminated. In addition, this information will enable me to plan and prepare adequately for the trip. Purchasing jeans to wear casually Several persons have argued that clothes define the wearer. The first impression also matters a lot in a social setup. Notably, many people have lost important opportunities they deserved due to a poor impression they created on the persons in charge. Consequently, this venture requires adequate caution and attention to detail for its successful undertaking. Given this, decency is a major factor to consider before making this decision. This will guarantee a nice and presentable image among peers and seniors, drawing the deserved respect in the process. Comfort is another important factor in this decision. Any form of discomfort during lectures interferes with concentration levels. It is also impossible to create appropriate impressions to the public if one is dressed uncomfortably. The durability of the material plays another important part in influencing this decision. Long-lasting fabrics are a favorite with every shopper si