Introduction International business involves business transactions taking place across national boundaries. The business involves large and small firms, as well as those with strategic alliances within the global market. However, there are several distinctions made depending on the nature of strategies applied by firms based on organizational and functional decisions comprising of financial, administrative, marketing, human resource management and operational decisions (World Trade Organization, 2009). Liberalization of both trade and investment has contributed towards growth and development of international business within the last few decades. International business differs from domestic enterprises based on across borders strategies and systems of operations. These include unique government systems, taxes and duties, foreign currencies as well as different cultures amongst other systems (Allen and Raynor, 2004). International business can be valued based on comparative advantage of various countries. Such aspects consider the fact that each nation specializes in production of some unique goods and services based on presence and abundance of factors of production (Allen and Raynor, 2004). At the same time, firms are differentiated in terms of kind of resources available for utilization which guarantees them competitive advantage based on quality of products and services offered. Changes within resource needs, product life cycles and domestic markets create some need within firms to invest in international markets. Outline explanation of the chosen international organization Levendary Café comprises of a chain of 3500 cafes including Denver soup, salad and sandwich restaurants. The Café operations were managed by Mia Foster serving at the capacity of being the new CEO. The company’s fundamentals are recognized as having stronger basis and, at the same time, performance based on objective management forecasts. Additionally, the company boasts of strong international brand despite being tapped out of domestic market. The restaurant entered the Chinese market with unique changes in their marketing strategies such as using different design of stores and menus for the purposes of appealing to local consumers. Levendary Café is famous for its wholesome soups, salads, and sandwiches made of high-quality ingredients. The café has numerous operational centers within the United States with headquarters in Denver. These locations are characterized by comfortable and friendly environment. The company recruits highly skilled and professional staff and at the same time operates under attractive tagline and brand image which identifies the restaurant’s food the one that makes people feel rich. Description of the global business environment the company operates considering the industry, main competitors, and the biggest challenges Competitive environments usually vary from country to country based on economic, political and cultural dimensions. Level of competition existing between firms in international markets varies depending on the country of operation (Bartlett and Ghoshal, 1987). Good example can be derived from the scenario between two countries i.e. the US and China, whereby owners of a majority businesses in the US are private companies hence competition only arise