Introduction Grapple Mobile Technology is a full service solution and mobile application developer based in London, New York and Toronto. The privately funded company is a Red Herring top winner. Grapple’s main services include the building of applications for multiple devices and distributing these apps to leading app stores (Grapple Apps 2011). This paper aims at evaluating the company’s performance in terms of services offered, organizational chart and functionalities, information dissemination system, boundary spanning activities, challenges encountered and managing information. Services Offered and Competitors Grapple Mobile Technology’s main services include building and designing apps for mobile devices, distribute these apps to leading apps stores; these steps take days rather than weeks. Grapple has a unique award-winning technology that enables cross platform strategy to deliver the highest quality in building an app. The company constructed the Grapple Technology which is a patented development environment for the building native mobile phone applications with standard web technologies such as HTML, CSS and JavaScript. “Using a hybrid compiler and virtualisation technology, applications can be written once and run on multiple mobile platforms including iPhone, Android, Blackberry and Symbian” (Grapple Apps 2011). Grapple’s main competitors in the App Development industry include Golden Gekko, Masabi, Always on Message and Yuza Mobile. Aside from developing mobile apps, Golden Gekko also provides mobile application development alternatives such as bespoke development, products for customisation and branding of mobile app studio which allows clients to create their own mobile app. (Golden Gekko About Us 2011). Masabi, on the other hand, develops ticketing apps for the transport sector with its award-winning “Ticket Machine in Your Pocket” app. “The company’s technology allows transport operators to transform their passengers’ travel experience while also dramatically expanding sales capacity without significantly increasing costs” (About Masabi 2011). Always on Message works with leading businesses in developing innovative strategies to put these businesses at the forefront of engaging customers through mobile (Always On Message 2011). Lastly Yuza Mobile which was named the Top 50 Mobile Innovator by Mobile Entertainment, also develops mobile apps and provides competitive services in the app development industry (About Yuza 2011). For Grapple Mobile Technology, the business service area that offers the most growth and profit is development of apps. With Grapple’s exclusive technology which reaches 97% of phone users, mobile apps can be produced for numerous devices allowing clients to reach their target audience easily. The technology also enables a speedy building for all native interfaces and mobile operating system. This saves time and costs in development and production because apps can be created in a span of days rather than weeks. Grapple provides customers with the lowest cost available in the app development industry being more than 75% cheaper. The company delivers a full service solution which helps clients from the conceptualization to the downloading of the app. This process enables custome