Existing business strategies, domestic and global environments, as well as organizational capabilities According to experts, Apple and Samsung have very different business strategies that have helped them to remain relevant, especially in the dynamic smart phone market. When Steve Jobs started Apple, his main focus was to have a product that will satisfy the needs of its customers in a manner that its competitors could not match (Hill & Jones, 2012). Studies have established that the differentiation business model adopted by Apple has played a crucial role in giving the company a solid competitive advantage over competitors such as Samsung. This approach has allowed Apple to dominate the market for such a long time because the ability to have unique products of. Although this strategy backfired terribly in the beginning when Apple was launching its operations, the resilience shown by Steve Jobs to hold onto it proved a worthwhile decision in the long run. At the time, Dell was the biggest competitor that the company had, and jobs did not want to make substandard and low-cost products in order to match the competitor (Hill & Jones, 2012). Apple’s corporate culture that develops along crucial elements of strategic human with resource management and leadership, as well innovation has played a crucial role in its prolonged success, especially in the international markets. However, the business strategy of Apple has changed a lot since Tim Cook took over the leadership of the company. He is yet to understand the philosophy adopted by Jobs of striving to provide their customers with unique products (Hill & Jones, 2012). The business strategy used by Samsung develops along a number of pillars that have en withabled it to perform well in both domestic and global markets, as well as become an influential market player. One thing that has helped Samsung to establish its operations in the market has been the ability to be a fast follower by learning from its competitors (Chang, 2011). Experts argue that Samsung acts like a classic market leader who closely examines the steps made by its competitors, studies their new products, and quickly develops their version of the same products as soon as they start to gain stability in the market. The unique ability to develop products that customers prefer coupled with good marketing has played a crucial role in Samsung’s prolonged success. Second, Samsung is very effective and aggressive in investing money in a business opportunity borrowed from its competitors (Chang, 2011). For example, Samsung often develops their products by adding features that a competitor like Apple does not have in their latest products. Experts argue that this strategy helps the company to be at par with its competitors in terms of pricing their products and meeting the market demands. Third, Samsung has a much lower production cost compared to Apple (Chang, 2011). Reports indicate that Samsung produces most of the elements in its products. Lastly, the level of managerial commitment at Samsung has propelled it to global success. Experts argue that one of the best strategies that any company can use to achieve competitiveness in a market is to remain committed to its managerial goals, objectives, and gu