Thesis Is the traditional retail industry dying? That’s one of the first questions that comes to mind as you see many retailers performing poorly, closing stores, and even going bankrupt. However, after digging deeper into the elements that contributed to the fall of retail, one of the main reasons was the changing nature of consumer behavior as e-commerce started to rise. Retailers are taking initiatives in order to adapt to the changes by having smaller store footprints, invest in technology innovation and going digital, and creating an experience for the consumers. Context Retail is one of the largest and most diverse industries of commercial real estate. They are basically used to market and sell consumer goods and services and range from shopping centers, individual stores, and pop-up shops to big box stores like Walmart, Home Depot, and Ikea. This sector is consumer-driven and is sensitive to the state of the economy. It will suffer if the economy was bad or if the consumer changed his/her behavior as a result of a rise in another industry like e-commerce, which is the case nowadays. E-commerce is marketing and selling goods and services using the internet as a platform for the consumers to interact with instead of actual brick and mortar stores. The rise of this industry is attributed to five forces that include price, selection, convenience, distribution, and cost structure. The model of this industry of providing the goods to the consumers using an online platform is more convenient to some customers and can fulfill the changing consumer need. Methods In order to dig further into the outlook of retail and how it is changing, I spoke to a couple of experts to gain insight into the retail sector, what strategies are retailers using to adapt to the changes caused by e-commerce, and a potential relationship between the rise of e-commerce and increasing demand in data centers. Afterward, I used their insights as guidance to research the retail sector, its relation to e-commerce, and the potential outlook of where it is headed. Findings The old model of brick-and-mortar stores does not fulfill the current consumer’s need anymore in most sectors of retail, and there is a need for a newer model that includes providing an experience to the customers. In this paper, we will be looking at the effects of e-commerce on retail by looking at the performance of malls and centers lately and will dig further into tenants and the next steps needed to adapt to the change of consumer behavior. Malls and Centers A shopping mall is a building, typically large in size, with many stores inside that, are usually leased to retailers, and is considered a shopping destination for customers. Shopping centers, on the other hand, are typically just destinations with many shops just like a mall but not constrained by a building. It could be an open-air shopping area where people can walk outside from one store to the other. Decrease in Asset Values There is a significant decrease in nearly all retail real estate asset values these past few years, as shown in the graph, with the exception of Gateway Grocery-Anchored Centers. This decrease is a result of the deteriorating outlook of the retail sector that i