In America, the public is very much aware that attaining higher education, going to university or college help a person as an individual to move ahead. However, the public does not understand how colleges and universities help society as a whole and it becomes hard for the public to contemplate how people benefit more from these colleges than the individual graduates. The government however realizes the importance of higher education towards the social-economic development of the state. On most occasions, the citizens tend to question the operation and the efficiency of institutions of higher education which results in them refraining from investing in these institutions and even in higher education. A national campaign by the Public Trust Initiative is convincing the public of the broader social benefit that a society has in high education. These are efforts that will be adopted in all the states in the United States that will involve the national ad campaign and shifting of communication in colleges with their constituencies. This will help to direct the parents, students, alumni, and leaders who are the taxpayers, towards understanding higher education and avoid information on individual institutions. There are plans to launch the public trust initiative where data has been studied on public education. (Curry, and Hager, 1987 pp. 87-134) Efforts to enhance public trust are done through seminars, conducting focus groups, and instructing college leaders on the significance of maintaining a good public trust in their colleges. The very first public briefing on this campaign is underway which is in the collaboration of the American Council of Education and the American Association of community colleges in Boston where they will hold their first annual general meeting addressed to this issue of public trust in the universities and colleges. The campaigns are aimed at making the public aware of the things they should know about higher education institutions which will help in establishing and maintaining good public health. The concerned academicians should be selective wherever they give a speech on higher education, they should consider the sensitivity of the issue of higher education to the public and therefore should at all means avoid mentioning to the public about the existing crisis in higher education as this may lower the public trust towards these institutions. Stanley O. Ikenberry, the former president of the American education council of education and university of Illinois, said in a speech that, the public would not like to hear more about crisis not especially with institutions of higher education as they already have enough crises facing the United States, for example, the Iraq crisis. According to him, the public does not see higher education at any crisis and any information to the public about the same will erode the public trust there have been between the Universities and colleges with the society. The theme of the campaign would entail the important aspects that can boost this relationship. It should therefore insist on the positive side of higher education and the role of the universities and colleges in the betterment of society. The message to the public should focus on the effects of having learned people in society. In a society full of learned members, there are many advantages to the community. There is a reduction in