The article No, You Can’t have it All written by Eric C. Sinoway (2012) presents an interesting model on harmonizing the age-old problem for professionals – work-life balance. The fast-changing work environment is ever demanding, and once coupled with individual ambition, acts as a catalyst to drive and motivate employees. However, often in the process, the subtle balance one requires to establish between work life and personal life is lost. The article presents insightful ideas regarding work-life balance, with examples demonstrating the role of individual decision-making and trade-off in maintaining the balance. The decision we take always has an opportunity cost. However, from the point of view of business research, the article fails to substantiate the main argument and lacks empirical credibility. The article presents various shortcomings from the point of view of business research, and Sinoway failed to establish a convincing argument. The main drawback of the article is in (or lack of) a specified research method. The article presents an account of how work-life balance can be achieved and the criteria based on which people usually make a choice between the two. The article takes a narrative approach and describes various experiences of individual professionals and demonstrates how their decision regarding their professional and personal life was influenced by the decisions they took. For instance, the article presents the case of Howard Stevenson, a business professional, as well as a renounced academician who, at one point, had to make a choice between his high demanding corporate career and pressing personal commitments and responsibilities. In another instance, Sinoway presents an example of an executive who had to choose between his dream of making a restaurant and taking a substantial pay hike. Therefore, the crux of the article is that all decisions come with a trade-off, an opportunity cost. It is by weighing the opportunity costs that one makes a decision regarding one’s work-life balance. The article is presented in a narration style with little empirical support. Sinoway presents a few examples like that of Howard Stevenson and a few other non-disclosed sources and exemplifies their personal experience in demonstrating the main arguments presented by the article. However, the article lacks, in essence, the research quality required for making a generalized model. The article takes a narrative approach to qualitative research wherein the author has gathered his primary data from sources that are actually the cases described in the article. From the point of view of the research process and methodology for business research, the article lacks general coherence and generalization. The article is like a report for a newspaper that may be based on a few interviews and presented in a narrative style but lacks any empirical backup. However, the article does not present any adherence to a research method followed for business research. In reading the article, it can be deduced that it follows a qualitative research methodology. Qualitative research collects the data for research through various methods such as surveys, interviews, or observation. But the article does not specify the method adopted in collecting its data, which it uses in developing the small