Introduction Insurance Marketing Group [IMG] is a private limited company that specializes in marketing health and life insurance policies. The company mainly targets independent agents distributed in different parts of the United States. The firm’s strategic management practices are undertaken by a qualified management team, which has experience of over 60 years with regard to life and health insurance. IMG has managed to foster strong and influential relationships over the years, as evidenced by its past success and steady growth. The firm provides agents within the senior and individual health market segments with high quality and competitive products ( Insurance Marketing Group , 2014). The firm’s success and growth are associated with the implementation of effective strategic management practices. This paper provides a detailed analysis of the organization’s performance with specific reference to organizational behavior. The paper assesses how the organization’s behavior has been influenced by different components, which include the organization’s culture, internal communication, motivational techniques, nature of authority, areas of emotional quotient embraced by the organization, and the virtual elements adopted by the firm. Analysis Type of organizational culture; salad bowl culture IMG has established its operations in different parts of the United States. The firm recognizes the importance of employees in achieving long-term success. Therefore, the firm has integrated the concept of diversity in its operations (Magala, 2006). The organization’s culture can be defined as being a ‘salad bowl’ culture. This status has been achieved by employing workers from different cultural backgrounds. The firm does not discriminate employees based on their gender, age, race, nationality, and sexual orientation amongst other demographic variables. The development of this culture has arisen from the recognition of diversity as a source of additional knowledge and experience. Subsequently, the firm’s employees share diverse information based on their cultural backgrounds, which has led to the development of cross-cultural competence. Its adoption of cultural diversity has improved IMG’s attractiveness in the labor market. The firm has also succeeded in developing good working relationships amongst its employees. The firm’s employees share a small office space with no conflicts, which has led to the development of a friendly working environment. In an effort to foster strong working relationship, IMG has adopted a flat organizational structure, which has been motivated by the need to promote communication amongst employees. Consequently, the firm’s employees in different levels of management are provided with an opportunity to participate in the firm’s decision-making process. Therefore, the firm has been effective in promoting a collaborative working environment, thus minimizing the rate of employee turnover. Collaboration amongst employees has led to the development of teamwork culture. This aspect has led to the elimination of negative competition amongst employees. On the contrary, employees support each other in executing their duties, which has led to the development of effective organizational norms and shared values. The incorporation of cultural diversity has played an essential role in promoting the effectiveness with which IMG markets its health and insurance products to different customer groups in diverse parts of the US considering the country’s multicultural characteristics. Moreover, the adoption of the ‘salad bowl’ culture has significant