Introduction Globalisation, aided by technology, has greatly enhanced interactions between people of different locations and cultures. People are now able to visit various destinations of the world where they interact with different cultures. Nevertheless, cultural differences still hamper intercultural communication in the hospitality industry. In particular, differences in language, value systems, and beliefs between different cultures influence interpersonal communication. Many differences exist between the Chinese and Argentine cultures. Identifying the main distinctions between these two cultures is important in understanding the impact of cultural differences in the hospitality industry. This paper will identify and analyse the differences between the Chinese and Argentine cultures using various theoretical models. It will also examine aspects of intercultural awareness and communication in the hospitality and tourism industries. Identification and Analysis of Cultural Differences Understanding the communication styles, language, and non-verbal cues of different countries will help in establishing good interpersonal relations with visitors and businesspeople from these regions. Argentina and China engage in trade with each other at a bilateral level. While these two countries have many common interests, beliefs, and values, subtle distinctions exist between these national cultures. High and Low Context Cultures In his study, Hall (1976) categorises global cultures into high and low context groups. The two cultures differ with regard to the level of association, interaction, communication styles, territoriality, temporality, and learning (Bloch & Whiteley 2009). In high context (HC) cultures, which include Chinese, Japanese, and Korean, among others, trust is essential in relationship building. In contrast, in low context (LC) cultures, such as American and German, relationships are built on mutual benefits or interests. Moreover, insider group mentality does not apply in LC cultures. Argentine value systems belong to the high context culture category. In HC cultures, messages are expressed in a clear and explicit manner. This means that nonverbal cues and symbol do not have much significance in HC cultures. In contrast, in LC cultures, people rely on nonverbal cues, such as body language, to determine the exact meaning of a verbal communication. In other words, they read between the lines to understand the true meaning of a verbal communication (Guirdham 2005). Thus, the ‘cultural contexts’ can hamper communication in hospitality organisations. A person from an LC society may dislike the inquisitiveness of a person of the HC culture. This may lead to misunderstanding between the two individuals. Implied meanings can also be a source of misunderstanding between LC and HC cultures. Often, an HC individual requires elaborate details or procedures regarding a task before doing it. On the other hand, according to Solomon and Schell (2009), LC people only require the essential information for doing a particular task. Such differences in value systems also influence multicultural communication. Communication styles also differ between LC and HC cultures. In LC cultures, people express their views and ideas op