Company Overview of Mattel Corporation In 1945, two entrepreneurs established Mattel Corporation with small range of product line, but now, it is the largest Toy Company in the world. According to the report of Gamache, et al (2), the name of this company derived from two founders. At the initial stage of formation, this company only manufactured picture frames and dollhouse furniture for the customer though the owner intended to diversify products and concentrated on the new products development to increase profit margin. However, the management of this company had changed its strategies over time considering the influence of pop culture on the society, and change of customer behavior. In addition, the management team also considered the suggestion of the outside members, for instance, it had introduced three-dimensional doll “Barbie” because Elliot’s wife (one owner) suggested this idea for the development of the company and now this company generated 50% profits from this product (Gamache, et al 2). Important Historical Milestones The most important historical milestones has included in the following table – Year         Historical overview                                                                                                                                                                                                                                                                  1945         Harold Matson and Elliot Handler formed this company                                                                                                                                                                                                                                 1959         Introduction of Barbie doll in accordance with the suggestion of Ruth Handler; however, Barbie was name of her daughter                                                                                                                                                              1960         Enlisted in New York Stock exchange and rapidly ranked in Fortune’s list of the 500 largest US industrial companies                                                                                                                                                                  1964         Mattel started its first International sales outlet in Switzerland                                                                                                                                                                                                                   1968         Hot Wheels was introduced, became the second biggest hit since Barbie                                                                                                                                                                                                                1970         Mattel tried to tap into electronic games though it was not successful project because competitor’s low pricing strategy                                                                                                                                                             1975         Elliot and Ruth Handler, founders of Mattel, leave this company                                                                                                                                                                                                                      1977