Purpose The purpose of the paper is to identify the states that will be most suitable as the setting for conducting a study on the effects of a new hair product developed by Bayer. A specific country will be selected based on the factors, which are created in its environment and which can contribute to the success of the project. Country Search Criteria and the Logic behind the Criteria The countries were selected based on the issues that the local people had with hair growth. In addition, the level of poverty and unemployment was taken into account. Logically, people that do not have the money for the medicine will be willing to try it for free as a part of the research. Thus, five African states were selected:   * Chad;   * Ghana;   * Uganda;   * Nigeria;   * Botswana. Chad Search Criteria One of the countries that have first faced the issue of the “male pattern” alopecia (Nwese 654) on a state-wide scale, Chad, is clearly a target for Bayer. The state, however, may seem to be suffering from economic instability, which may affect the company’s progress in the designated area. General Stability Analysis The lack of political stability will most likely have a negative effect on the research process. However, the lack of government control over a range of activities in the private sector, including trade, entrepreneurship, and research, can be used for establishing a strong and independent project, which will bring fruitful results. It will be required to cater to the needs of the target audience, though, which is represented by relatively poor denizens of the population in the specified case. Product Placement Bayer’s budget may turn out to be restricted due to transportation issues and the R&D processes. The product, therefore, should be placed in the context of the Chadian TV programs. Thus, more people will be able to see it and volunteer for the research. Political Map Chad has been suffering from internal disputes and that the Chadian government is trying to regain control over the economy and the political processes (“Chad: Beyond Superficial Stability” para. 2). Expected Problems and Possible Solutions Therefore, it can be recommended that the company should adopt a more flexible pricing strategy than the one used currently in the company. In addition, the local low-class residents being the target, a mixture of traditional advertising (i.e., using billboards, public transportation vehicles, etc. as advertisement location) and online advertisement should be considered the key product placement strategy. Ghana Search Criteria The citizens of Ghana also suffer from alopecia, commonly known as baldness. Even though the specified problem is caused by a specific condition (Hogewoning et al. 596), marketing a product that contributes to hair growth for the residents of the specified country is still a reasonable idea. General Stability Analysis Being the region where an unceasing flow of goods, both legal and illegal, can be observed, Ghana is viewed as the safest and the most stable country in West Africa (Hirsh para. 2–3). Therefore, the research process is likely to occur rather smoothly for Bayer. Product Placement The product placement approach to be adopted must be based on visual placement instead of auditory one so tha