Introduction There is great need for travel agencies to come up with a sophisticated and advanced information technology for handling the increasing level of tourism traffic, and improving the quality of services offered. This is due to the rapid growth and development of the travel industry. Previous research has shown that modern travelers prefer to associate themselves with travel products and services that are of high quality. On a similar note, the development of new and advanced tourism products and the drastic increase in tourism activities has compelled several travel agencies to undertake a wide-scale adoption of information technology. Specifically, most of these agencies have adopted the use of internet as a form of prompt electronic intermediary that can serve as a wide distribution and communication channel for both the suppliers and travelers. The internet allows travel agencies to enhance their level of performance and competitiveness. Based on the aforementioned aspect, most of the researchers who conduct studies in areas such as tourism and travel have always emphasized the need to make appropriate use of the internet to promote both tourism and travel. In the case of travel agencies that deal with tourist supplies, the internet offers significant contribution especially in facilitating capacity of agencies to market their products and services to potential travelers located in different parts of the world. These travel agencies can make use of remote portals to control their servers. For instance, these servers can be able to display information that relate to the products and services offered by the company. In most cases, this information is displayed using an appropriate electronic speed so that potential travelers are provided with the most update and releavnt information at the right time (Jamal & Robinson, 2009). From supplier’s perspective, travel agencies can gain significant boost from a website or internet in different ways. For example, a reduction in cost of distribution, increase in the level of revenues, and a larger share of the market are some of the major benefits. Similarly, the internet can help travelers to gain access to direct communication with the agencies that provide them with various supplies. In addition, travelers are able to request for a given type of information and make purchases from any place irrespective of time and geographical limitations. However, it is important to understand that the development of online travel websites has also affected the activities of some travel agencies in one way or another. This can be argued from the perspective that some travelers prefer to make direct booking from the internet and thus, they deprive the travel agencies in terms of income generated from reservations. In order to overcome such challenges, some of these agencies have embarked on offering personalized advice and information to potential travelers quite frequently in an effort to retain their loyal customers and discourage them from using the internet to make reservations. It is worth to mention that the role and duties of travel agencies can remain secure if the agencies have the ability to offer travelers with the necessary advice. This can be realized if the agencies are able to