Introduction A consumer decision-making process is the indicator that is a significant aspect of marketing activity. The influence of individual factors on this criterion can determine the degree of the interest of the target audience in certain products. Vendors utilise different strategies to make an impact on potential customers and stimulate demand. As variables used in this study, social media and product involvement will be used to determine the role of their influence on the style of consumer decision making among young generation. The theoretical framework implies assessing all the involved variables and the target audience through analysing the relevance of specific impact factors. As an evaluation methodology, a literature review will be conducted. The effect of social media and product involvement on customer decision-making style among young generation is significant, and the contemporary practices of increasing demand for specific products imply utilising these impact principles. Research Problem Statement As a research problem, the role of social media and product involvement needs to be defined in order to assess how these parameters are decisive in the practice of engaging young consumers and influencing their decision-making process. To conduct an appropriate evaluation, it is necessary to narrow the field of study and compose a research question on the basis of the given topic. It will sound as follows: what is the impact of social media and product involvement on customer decision-making style among young generation? This question is empirical because as the principles of evaluation, the application of relevant models will be considered, as well as the views of the target audience obtained during in questionnaires. Objectives As the objective of this study, several tasks are set for disclosure:  1. It is necessary to reveal whether there is a positive correlation between the concepts of social media and product involvement and the style of the decision-making process.  2. It is required to evaluate each of the affected variables in order to determine if the proposed problem is relevant and whether there is a need to apply the existing knowledge to analysing the problem.  3. It is essential to study the information provided in academic sources to have an idea about the specificity and significance of this topic in the field of scientific research.  4. It is necessary to correlate the found data with the proposed hypothesis about the interaction of variables in order to prove the effect of specific factors on the peculiarities of the decision-making process among young generation. To solve the problem posed, such research mechanisms will be utilised as a literature review, the compilation of a problem assessment methodology, and the analysis and interpretation of the data obtained. Based on this information, it will be possible to draw a conclusion regarding the relevance of this study and the reliability of the proposed issue. The combination of all the data will allow making a comprehensive picture and achieve the goals set. Definitions of Terms Used In order to eliminate potential difficulties in conducting research, it is crucial to define the key concepts that will be analysed. Social media are digital information resources that are available online. These platforms are usually designed for communication –