Importance of massage and mission statement The importance of having a ‘me time’ period more frequently than modern people usually have is great because of the pace of life and variety of things to do. The lifestyle of most people does not allow them to have these ‘me time’ minutes as often as they would like to. So, the most frequent justifications for not having relaxation and self-relief minutes concern lack of time and importance of family issues including financial basis. A massage is one of the greatest ways of having relaxation procedures and being in tone regardless of the scope of work to do and time needed every time for this procedure. T he Oasis Island is a facility aimed at providing the clients with high-quality massage services available from 10 am to 8 pm six days a week at affordable price. The mission of the Oasis Island is to provide quality services requiring only one-time decision to subscribe for these services. Target audience The main target audience of the Oasis Island includes business women of approximate age between 25 and 45, with an average annual income greater of about $80,000 which guarantees their financial basis and opportunity to visit the spa on regular basis. This means that women who can afford massages on a regular basis and can spend some time at spa are our main clients including their desire to re-subscribe for our services again and again. Though walk-in clients are taken into account while designing the spa and facilities available any minute, the regular customers are of primary importance. Another segment of the target audience includes people that cam e using the member referral coupons given to them by their relatives and friends which opens an opportunity to take a massage on a one-time basis and feel the benefits of this procedure for health and emotional relief. Though females are regular clients, males are welcomed to the Oasis Island because every person can find a piece of ‘me time’ for him-/herself. The minimal age of the customers will be 16 with written parental consent and ordinary conditions of visiting for customer who are 18 and older. Geographic location The geographic location is the Freemont, California where the demand for such services increases every year while the growth of population ensures that the spa will operate effectively regardless of competition and of the number of existing spa centers and gyms. According to the preliminary research of the demographic situation in Fremont, 1,415 potential clients can be found in this area including walk-in clients and those visiting the spa with a member-referral coupon. The Pacific Commons Power Center can be used for the massage business as it has good access from a number of freeways as well as the Dumbarton Bridge. The overall economic growth of the City of Fremont, California is anticipated to be a good factor in the development of the massage business and development of the Oasis Island in particular. A survey showed that 83.1% of respondents consider massage a good way for receiving emotional and stress relief and having ‘me time’. However, an average amount people are ready for pay for a one-time procedure of massage is approximately $55. The main reas