Introduction Information dissemination during wars has received much study including the US Vietnam War which deals on the use of the media during the war. The media should refrain from taking advantage of the need of the public to be informed and freedom of speech to attain increased customer numbers (Allen & Seaton 1999). This is because information on war and conflict create much attention and the responsibility for scrutinising information falls on the media, and ensures the right information reaches the public. Media activities The media cannot achieve neutral journalism due to competition and unconventional methods of spreading information especially through the internet (Allan 2010, P. 20). Media houses compete for the audience and have to provide the most brutal and devastating parts of the war. However, the media must be impartial, acquire information transparently and give a positive opinion for the public on war and conflict. Performance of the media in Vietnam War The media performed extremely well in reporting of the Vietnam War by being impartial as the war progressed and provided the public with the correct information of the war (Der Derian 2009 P. 56). The media through its scepticism and the realisation of manipulation of the information and figures by the U.S. government intervened and provided the public the gruesome details of the war (Cottle 2004, P. 50). The war was “lost in the living room” (Donald 2011, P. 46), due to the most brutal photographic images presented by the media. Various reports, photos and images in the media aided in ensuring the participation of an informed public including the Tet Offensive, My Lai Massacre, killing of an American soldier, a girl burned alive and the killing of Jeffrey Miller within the country (Hammond 2007, P. 34). These instances and much more demonstrate the excellent performance of the media during the Vietnam War. Objectivity, accuracy, aesthetics or artistry of the media during Vietnam War Professional objectivity compromise of the media happened through guidelines aimed at protecting the security of the operation (Andersen 2009, P. 40). This led to the reduction in objectivity, but later during the war the objectivity increased due to the change in the scepticism of the media on government reports leading to objectivity. The fight for clarity in 1967, after the Tet Offensive, led to increased objectivity of the media in the Vietnam War, which aided in the ending of the war (Cottle 2004, P. 50). The accuracy of the media is questionable due to the huge influence by political powers on the journalist’s reports in Vietnam. The media houses would never publish articles or photos that depicted the situation at Vietnam. The aesthetics professional objective comes out well due to the high response rate the journalists attained from the public. Media performance during Vietnam War Media performance was inhibited in the period due to interference by the US government on information dissemination and security of journalists. Presence of international differences including language barrier and lack of willing printing areas led to reduced media performance during the Vietnam War. International culturally, social and politic