Samsung Electronics was chosen as a company for the evaluation of its strategy and performance with the assistance of the analysis of the financial reports. In this case, the potential risks, inputs of the company’s production, introduction of new products, assessment of the changes in prices and profitability, marketing analysis, and the evaluation of the various strategies, which are not related to the price formation, are assessed with the assistance of financial performance of the organization. In the end, the conclusions are drawn, and the relevant recommendations are proposed to enhance the operations. Samsung Electronics is a multinational company, which specializes in the production of technology while focusing on innovation and continuous technological improvement. It could be said that it is a segment of Samsung Corporation, which specializes on “high-tech electronics and manufacturing and digital media” ( Samsung: Welcome , 2016, para. 1). In 1979, Samsung started its operations with the production of the microwaves, and now it is one of the leaders in the technological market ( Samsung: Our History , 2016). Figure 1 portrays the financial situation of Samsung in 2014 while comparing with the company’s profit in 2013 and 2012. It could be said that the operating profit and sales were lower in 2014 than 2013. Nonetheless, the presence of this aspect will be assessed in the following chapters of the paper while evaluating the strategy of the enterprise and market environment. Figure 1. Samsung’s sales and operating profit (Samsung Electronics Annual Report, 2014). Sources of Risk and Uncertainty As for the risks and uncertainty, it is evident that the financial reports of Samsung have a tendency to indicate company’s position on the market and reflect the influence of the changes in the economic environment. Nonetheless, it remains apparent that the constantly changing business environment has to be considered and taken into account while estimating profits due to the presence of bias in assumptions (Grable, Lytton, & O’Neill, 2004). In this instance, Figure 2 presents the segment of the consolidated statements of comprehensive income. In this case, the aspects such as profit or loss related to joint ventures, modifications of the value of the assets, and foreign currency exchange rates could be considered as the potential risks and uncertainties, which the company takes into account while calculating the profit and evaluating Samsung’s current performance on the electronic market ( Samsung Electronics Annual Report , 2014). In turn, it remains evident that these aspects strongly affected the company’s income, as the organization had to devote significant attention to these features in 2014. Consequently, the decrease of the profit can be explained by the presence of these matters in operating markets of Samsung. Figure 2. Consolidated statements of comprehensive income (Samsung Electronics Annual Report, 2014). As for the governmental regulations, it is apparent that authorities have an opportunity to affect the sales and distribution of the brand nationally and internationally (Needham & Dransfield, 2000). In the instance of Samsung, the alterations in the exchange rate policies could be considered as the potential influencers of the company’s financial operations. It is apparent that the company functions on sever