Introduction Media outlets have been seen to repeatedly produce false premises about various medical issues among them being alcohol consumption by women and the effects to unborn children (Adickes, et.al, 1993, pp. 285). These usually reflect opinions held by the general population and leads to stigmatization of Fetal Alcohol Spectrum Disorders (FASD). This kind of repetition of producing inaccurate information results when the producers do carry through investigation and ends up conducting first-person interviews. The misconceptions however, have been found to contain some truths in it (Warnecke, 1991, pp. 120). Media Reports on Alcohol Consumption in Pregnancy Some of the false premises produces by the media group include; science is not accurate on alcohol consumption during pregnancy which is not true. There are many articles produced by the medical group stipulating risks of alcohol consumption to the unborn child and advising women to abstain from it because it may lead to birth defects. This has led to the warning signs on alcohol bottles in the United States (Guarnieri, and Lakatta, 1990, pp. 1460). Alcohol contains Teratogens also called neurotoxins which are very dangerous to the developing fetus at any time during pregnancy. Alcohol is also absorbed in the baby’s blood thus the harmful effects. Medical researchers having provided all those facts, there are no basis for the media to claim that there is lack of scientific prove of all the effects thus it is the role of the individuals to take care of their lives and that of the unborn babies (Shulgin, 2001, pp.64). Media claims researchers have found that drinking alcohol responsibly or moderate use of alcohol is less likely to affect the unborn child. This is however very wrong, medical researchers argue that individuals’ dose response determines the amount that can be safely taken by a pregnant woman (Park, and Levenson, 2002, pp. 490). Moderate drinking can also be harmful to the unborn baby and occasional drinking is associated with future problems of attention seeking behavior, hyperactivity and problems in problem solving skills. Scientists therefore advise total abstinence to alcohol during pregnancy. Media reports show that drinking distilled spirits is can be harmful to the unborn child but beer or wine has less effects. This is not true and medical research show that all beers and wine do contain alcohol and the difference is the alcohol content in the drink and the amount of drink consumed by the pregnant woman (Vanessa, et.al. pp. 148). The idea that wine and beer are not harmful only portrays societal perception but not facts. Pregnant women should know that teratogens may suffer from brain damage or any other physical damage unlike dangers posed by cocaine whose effects are not permanent (Streissguth, 1993, pp. 473). Biological Effects of Alcohol Consumption Medics argue that from research carried out, men suffer more than women from disorders resulting from alcohol use. They too argue that there are more physical negative effects as a result of alcohol consumption in women than in men. It is faster in women and extreme than their men counterparts (Olson, et.al, 1998, pp. 1999). This is because of the genetic composition of acts more in women