Introduction Communication is one of the most important elements in a firm’s operations. Through effective communication, a firm can establish a strong relationship with the various organizational stakeholders such as customers, suppliers, government, and employees amongst others (Griffin, 2011). In the course of executing their duties, business executives experience communication problems, and thus they are concerned on how to understand better the various stakeholders especially the employees. Jackson (2006) is of the opinion that it is paramount for firms’ management teams to overcome internal and external communication barriers. The communication interactions and approaches adopted by organizations directly influence the functioning of their departments and hence their overall business performance. This paper evaluates the case of Jebel Ali Free Zone in a bid to develop a better understanding of the communication difficulties experienced by organizations. The paper also evaluates a number of barriers and difficulties that the firm experiences in its communication processes. They include the existence of cultural barriers, lack of feedback, lack of clarity, system design faults, and lack of honesty and complexity of the organization. Finally, the paper proposes a number of solutions to deal with these problems. General information about Jebel Ali Free Zone Jebel Ali Free Zone (Jafza) was established in 1985. It is a member of the UAE’s Economic Zone World. In its operation, Jafza is committed at delivering optimal customer service. Its commitment to customer service enabled Jafza to attain ISO 9001: 2000 certification (Business Services, 2012, Para. 1). Since its establishment, the organization has undergone a significant transformation. Currently it acts as a hub for over 6,700 companies, which are both domestic and foreign companies. The companies are from 150 different countries across the globe. The organization was founded on the premise of becoming an international business hub. Its establishment was also intended at providing its clients with an opportunity to access a wide range of valuable business features such as optimal location, effective and efficient infrastructure, and logistics. Over the years, the organization has become a key driver within the rapidly growing United Arabs Emirates economy (Business Services, 2012). The organization is situated at Dubai, which serves as an optimal midway between various continents such as Africa, Europe, and Asia. Consequently, Jafza provides its clients with the opportunity to increase their customer base. As an international business hub, Jafza enables businesses to access a customer base of over 2 million people. Jafza also acts as a gateway to other economies within the United Arabs Emirates, Middle East, and the Gulf Cooperation Council (GCC), which are less than 24 hours away. The zone is located between Al Maktoum International Airport, the largest container port, and Jebel Ali Port in Dubai, which ranks as the sixth biggest cargo port. Jafza is unique in that there is no other free zone that lies between two major logistic enablers. The organization also prides in a 6-lane highway, which facilitates transportation of custom bound goods betwee