Introduction Chile is a developing country that is located in South America. Whites and white-Amerindians constitute 95% of the country’s population of 16 million people (Roraff & Camacho, 2011, p. 13). Chile’s unique culture is a complex blend of European traditions and local heritage. In early 1990s, the country managed to establish a democratic political system, which enhanced its economic growth. Consequently, Chile has become an attractive investment destination for foreign companies. However, foreign firms need to understand Chile’s culture in order to succeed. It is against this backdrop that this paper analyzes Chile’s culture. Concisely, it will examine the cultural fit between Excel Learning Centers and Chile. Excel is a North American company whose headquarters is located in Lansing, Michigan. The company intends to join Chile in order to expand its market share. Stereotypes about Chileans North Americans associate Chileans with the following stereotypes. First, they believe that Chileans always arrive late for meetings, stay late, and like socializing. Chileans enjoy socializing during formal and informal meetings since they highly value personal relationships (Roraff & Camacho, 2011, p. 32). In Chilean culture, visitors are expected to arrive at least fifteen to twenty minutes late for social meetings such as dinner. On the contrary, most Chileans are always punctual for business meetings. However, discussions in such meetings may take longer than expected. Second, North Americans believe that Chileans have a strange accent or speak in a funny way. This stereotype is true because Chileans normally speak very fast and hardly pronounce terminal consonants in their speeches. Moreover, the variant of Spanish that is spoken in Chile is quite different from the one spoken in other countries. In particular, Chilean Spanish is characterized with a distinctive melody. Third, North Americans associate Chileans with pride or arrogance. This view is partly true because most Chileans are easily offended. Besides, most of them tend to be arrogant or very proud, especially, when dealing with people who are likely to undermine their achievements. Nonetheless, Chileans are friendly and enjoy working with people from diverse backgrounds (Langhans, 2010). Finally, Americans believe that Chileans like wine and avocados. This view is true because a typical cuisine in Chile, especially dinner, will always include wine and avocado. Traditional Customs and Values Chile is one of the countries in the Americas where modernization is taking place rapidly. This has led to the fusion of Chile’s traditional customs with western cultural practices. Nonetheless, Chileans still adhere to their traditional values. Chile’s culture is based on collectivism, rather than individualism, which is common in North America. Consequently, the family is a very important social unit in Chile. Chileans maintain close contacts with their extended family members. Furthermore, they hardly separate business from family matters, especially, in small companies that are often run entirely by members of a single family (Ahlstrom & Bruton, 2009, p. 112). Thus, Chileans consider nepotism as a positive concept that helps in recruiti