ShantanuT01/DACTYL-Pretraining huggingface dataset:
Business Scenario I once was previledged to work with Gimco manufacturing Company. Gimco is a middle-sized family enterprise that was established by Mr. Smith and is jointly run by the family. I worked in the marketing department, which was headed by Brian, who is Mr. Smiths’s youngest son. The department was made up of six employees who had different ages. The elderly employees provided professionalism and competency while the young injected enthusiasm, passion and energy into the organization. A month later, after I had started working with the organization, new members of staff were employed. The need for new members of staff stemmed from the expansion experienced in the firm. The organization employed two employees in our department. The new staffs were employed after convincing Mr.Smith, a renowned engineer by profession that they had the potential to do extensive marketing work. The two employees’ stirred discord in the organization as they reported to work late and they could also mix their products with those assigned to the other employees. This habit caused alarm in the organization. Since the organization lacked strong bottom-up conflict resolution mechanisms, all conflicts were referred to the manager. In lieu of what was happening, the manager opted to address the entire department; stressing what was expected of each employee. Before addressing the whole department, the manager had tried using stern warnings followed by some wage deduction to cover the loss sustained by the organization. The two employees were not punished for their wrongs and the rest of the team was angered by the decision. As it was expected, the trend did not change. The two continued to report late and to misrepresent their sales sheets to reflect a higher sale volume with the aim of attracting a higher commission. When Mr. Brian was notified of this, he promised to conduct an inquiry into the matter and take stringent measures. After another month, Mr. Smith decided to affect departmental reshuffles; he appointed one of the two employees to head the department as Mr. Brian was transferred to head the finance department. His decision was based on the completed worksheet returned by sales personnel. The errant promotion did hurt the organization’s morale; all employees in the department complained and confronted the manager. To our surprise, our complaints were given a deaf ear as the autocratic manager imposed his command. Largely, the management made all decisions and employees were not consulted at any instance. The morale of the employees’ continued to decrease as well as the trustworthiness. The other reason that instigated this was the unfulfilled promise to increase employee’s salary biannually. The management remained obdurate and our complaints attracted sucking for the orchestrators. The move not only, violated our rights of holding demonstration but also shuttered all the belief we had in the management. Further, the organization lacked a strategic plan and working culture to govern the operations. Subsequently, the entire organization started experienc
Executive Summary Marketing design and innovation has gained massive relevance in the electronic industry where competition has reached the cut-throat levels. The Smart TV industry is one of the most affected industries where firms are fighting to retain their competitiveness. Samsung Smart TV is one of the products that have found themselves in this competitive environment. The marketing team of Samsung has been coordinating closely with the production unit to ensure that the design, colour, shape, and functionality of the product meet the needs of the market. The marketing approach taken by the firm must be innovative enough to appeal to the emotions of the customers in order to influence the buying decision. Strong brands are very helpful in such competitive environments. Introduction The field of marketing has undergone a massive transition over the years as various changes take place in the global market. According to Trott (2005, p. 89), firms have come to realize that they no longer hold the power of deciding what to deliver in the market. In the past when there were few players in various industries, firms had massive powers, and consumers had to accept what was presented to them. However, this changed as the market started getting competitive. It was clear that firms had to go beyond offering the normal products to the market. They had to be unique in their product offerings in order to gain competitive advantage over others. They realized that before producing any product, they had to get the opinion of the consumers in order to present to them what will offer them maximum satisfaction. Marketing changed from an inward-out approach to an outward-in strategy. Only the best could survive the intensity of the competition and firms in different industries struggled to outsmart their competitors. The electronic industry has experienced a stiff competition, not only because it is at the heart of the emerging technologies, but also because of the nature of the customers. Firms in this industry have been struggling to come up with new products that can help them attract the attention of the market. This has given rise to the marketing design and innovation. According to Von (2003, p. 56), firms have embraced innovation as a way of developing unique products in the market that can meet the demands of customers. This scholar also says that customers have become so sensitive of the product design when making their purchases. The shape, colour, design, imagination, relevance, usefulness of the product will define the possibility that a customer will purchase a given product. The recent introduction of the Smart TV by various electronic companies is a clear indication that firms have come to appreciate the relevance of the marketing design and innovation in their production strategies. This research will focus on analyzing the marketing design and innovativeness of Samsung Smart TV. Critique of Television Sets Features, Benefits and Values Samsung is one of the most successful ele
Introduction James Farmer is regarded as a key founder of the Congress of Racial Parity and the last survivor of the “Big Four” who formed the civil-rights move in the United States in the mid-1950s and ’60s, His essential collaborators in the civil rights movement were Dr. Martin Luther King Jr. of the Southern Christian Leadership Conference, who was killed in 1968; Whitney Young of the Urban League, who died in 1971; and Roy Wilkins of the National Association for the Advancement of Colored People, who died in 1981. Significant attention in recent years had been paid o Dr. King’s actions and activities; Farmer played an immense role in the movement as a leader of the association commonly known as CORE. The farmer was a follower of Mohandas Gandhi, and it was Gandhi’s approach of peaceful direct action that was to become the Farmer’s weapon against discrimination. A stern integrationist, he enrolled both whites and blacks as CORE volunteers. Some white liberals who generally approved of what Farmer – a liberal himself, was doing frequently advised him to be more tolerant with an intractable society subjugated by whites. They thought that the doctrine of peacefulness was fundamental in its use of striking and protest marches. The farmer was horrified to learn that in one survey of blacks taken in the 1990s, someone said he considered that Dr. King’s claim to fame was that he had “worked for Al Sharpton” and that lots of adolescent blacks had never heard of Roy Wilkins, Whitney Young, and Farmer or had only the unclear notion of what they had stood for. And so when President Clinton granted him a Presidential Medal of Freedom in January 1998, Farmer said he felt “exoneration, a recognition at stretched last.” Activity James Leonard Farmer, Jr., a native of Marshall, Texas, was the creator of CORE — the Congress of Racial Equality — which was accountable for the Freedom Rides in the summer of 1961. Those bus rides difficult the federal interstate transportation accommodations at bus terminals as well as other CORE-commenced non-violent activities led in part to the passageway of the landmark Civil Rights Bill of 1964 and to the equally sweeping Civil Rights Voting Act the following year. The farmer was one of the Civil Rights Big Four of the era. In 1961 Farmer, who worked for the NAACP at the time, was asked to lead the Freedom Rides for the CORE and, who had taken a pause from leading the group, went on to be its countrywide director. He also organized the Freedom Rides. The Freedom Rides led to the integration of bus terminals and interstate buses. He instantly aimed to repeat the CORE’s Journey of Reconciliation which occurred n 1947,
Introduction There are many low-cost airlines in the world. In Europe, major airline companies, such as Flybe, Wizz Air and Aer Lingus , dominate this space (Dobruszkes 2006). Jet2, Ryanair , and Easyjet are other dominant airline companies in this category. Within this space, Ryanair and Easyjet are the two biggest low-cost airlines in the region (Elderman 2014; Dowling 2010). The two airlines are also the most popular low-cost airlines in Europe. Ryanair is an older airline company than Easyjet because its operations started in 1985, while Easyjet ’s operations started in 1995 (Freire 2014). Ryanair has evolved from a family owned business into one of the most successful regional brands in the market. The company brands itself as “Europe’s only ultra low-cost airliner” because it is the region’s largest low-cost airline company (Mayer 2008). From 67 operational bases, Ryanair makes more than 1,600 flights daily. It also flies to more than 180 destinations in Europe (Mayer 2008). These destinations spread across 29 different countries in the region. Easyjet is Ryanair’s main rival. Based at London’s Luton Airport, the company travels to more than 700 destinations and has a market presence in more than 30 countries (Mayer 2008). Compared to other leading airlines in the short-haul market segment, the two airlines are among the top ten aviation companies with the highest passenger numbers in Europe. The following table shows this fact. Figure One: Position of Easyjet and Ryanair in the global low-cost airline market (Source: Elderman 2014) This paper analyses the corporate and competitive strategies of Ryanair and Easyjet . However, to get a correct understanding of this assessment, this paper demonstrates how both companies create value for their shareholders and reveals the strategic choices pursued by both organisations. In later sections of the study, this paper shows the operational areas where the organisational strategies of both organisations converge and diverge. What are the Competitive Positions of both Organisations? Ryanair enjoys a dominant market share in the European low-cost airline market because it was among the first companies to adopt this strategy in the region (Malighetti et al. 2006). However, because it could not protect this strategic approach from duplication by other airline companies, it lost a significant market share to other companies, such as Easyjet . Relative to this development, Ryanair has also ad
Conflict resolution is an important aspect of life that must be used to mediate the situation and find ways that will help people determine the correct path of action. It is a preventative measure and is often used in a stressful and possibly, violent situation. The case of Trayvon Martin vs. George Zimmerman is an example of the time where the application of the conflict resolution theory would be very acceptable and needed. Trayvon Martin was shot by George Zimmerman and both sides of the story have credible facts. From one point it is possible to see the emotions that Trayvon Martin was going through when he felt that he was being followed. George Zimmerman was a person designated to keep the streets safe, so when he happened to be in a stressful situation, he felt it was his responsibility to act ( Trayvon Martin Case (George Zimmerman) , 2013). Conflict resolution theory offers several possible avenues that could have been taken. The first stage would focus on a mediating conversation that would establish the atmosphere and the situation. In this case, both men could have controlled their anger, stress and fear in order to talk to each other in a calm and reasonable manner. Then, they would each state their reasons and discover what they have to say about the situation. Trayvon Martin would explain that the reason he is shouting is because he is upset with something or is concerned why he is being followed by the watchman. George Zimmerman would give his reasons as to why he thought the situation was suspicious and what must be done to alleviate the stress, as he was older and more experienced (Jones, 2013). The next stage would deal with the emotions and positions of authority that each person had in this instance. Because they were both very excited, physically and emotionally, it is easy to see why the situation spun out of control very quickly. When one person is being provoked and the other tries to defend or vice versa, people lose all communication and understanding in the process, as everyone must take a defensive or offensive stance. This is very true of every person because when someone is blaming the other, the person is forced to explain themselves, and if it is done in an aggressive manner, they will be feeling angry and the need to push back and respond in an elevated tone (Jones, 2013). In the final stages of the conflict resolution both parties would sum up the major points, identify the necessary moments that are key to resolving the conflict and find ways to deal with the situation. The end stage will implement the resolution to life and people will try to act out how they would behave in a proper manner. It is unfortunate that in this case there was no chance to talk through and find different ways of dealing with the situation. The fact that two men had a chance to talk but no one did and the conflict led to shooting and fighting on the ground, shows that the conflict was managed aggressively. It has been speculated that evidence given was controversial an
Introduction Stephen Wozniak is a Computer Engineer and a co-founder of Apple Computer, currently known as Apple Inc. He is credited with the invention of Apple I and Apple II computers in the 1970s. His inventions made significant contributions to the revolution of the Personal Computer. The Apple II computer was the most popular and best-selling personal computer in the late 1970s through early 1980s. Early Life Stephen Wozniak was born on 11th August 1950 in Santa Clara Valley, California; this place is currently known as Silicon Valley. His mother was the president of the California Women Republican Club and his father was an engineer at Lockheed Corporation, A company that manufactured aircraft. It is important to note that at the time of Wozniak’s birth, Santa Clara Valley was a technological hub with all sorts of scientific inventions. As a child, Wozniak was so much engrossed with electronics and mathematics. His love for mathematics as a child contributed greatly to his ambitions to become an engineer. As a young boy, Wozniak was very bright, that he would make electronics devices such as games, radios, etc from scratch. School bored him and this is demonstrated by his dropping out of Colorado and California University in two years, between 1970 and 1971. After dropping from the University of California in Berkeley, he started working for Hewlett-Packard. It was during this period that he met John Draper, another smart young man, enthralled by electronics. At the time, Draper was working on an illegal telephone accessory known as a Blue box that would let users make free phone calls. It was from his close contact with Draper that Wozniak was introduced to the world of circuit board modifications and personal computer platforms. As years went by and continued to work for Hewlett Packard, he met another employee known as Steve Jobs. Steve was another young man who was so much into computers and electronics. This was the same period when video game lovers and computer hobbyists were teeming up in Silicon Valley. There was this computer club known as Homebrew computer Club, in which Wozniak and Steve Jobs joined. This Club and many other can be credited with the development of the first computer microprocessor. It was around that time in 1975, when the first computer components, known as Altair 8800 was introduced to the market. Birth of Apple Computers Inc Altair 8800 was expensive and very slow. Wozniak couldn’t afford to buy one, but he was quick to learn on the model, and together with Jobs, they settled down to design their computer on a single board using a cheaper microprocessor with additional memory chips. The computer had a video interface integrated into the computer and an On-board Random Access Memory (ROM) which cont
Introduction The story The Most Dangerous Game by Richard Connel is one of the most famous novels in its genre. The adventures of the main characters became the plot of the several movies. The Most Dangerous Game is a story about hunting of man another man in the isolated island. The aim of this essay is to analyze the theme of the irony of humanity in The Most Dangerous Game by Richard Connel. The Confrontation between Rainsford and Zaroff Rainsford is one of the main characters of the story. One day, he found himself in the small island in the Caribbean. He encountered Cossacks there. Zaroff, one of them, wants to kill Rainsford. The hunting started. When Rainsford and Zaroff met, Zaroff said that “Hunting tigers ceased to interest me some years ago. I exhausted their possibilities, you see. No thrill left in tigers, no real danger. I live for danger, Mr. Rainsford” (Connel n.pag.). It should be noted that Rainsford was the inveterate hunter and he enjoyed hunting the animals. Hunting was the big game for him. However, he could not imagine that he would be the object of hunting himself. Zaroff told to Rainsford about his own hobby in the island, “Here in my preserve on this island,” he said in the same slow tone, “I hunt more dangerous game.” Rainsford expressed his surprise. “Is there big game on this island?” The general nodded. “The biggest.” “Really?” (Connel n.pag.) The hunting of Zaroff and his pursuit of Rainsford represented the big game and the most dangerous one. The Irony of Humanity Richard Connel used certain literary techniques to endow his story with the inner meaning. In particular, he uses the allegory and irony in order to provide an insight into the good and evil sides in the story. Irony is defined as “a technique of indicating, as through character or plot development, an intention or attitude to which is actually or ostensibly stated” ( Irony n.pag.). The irony of the Rainsford world outlook surrounds his story. On the one hand, he thinks that hunting the animals is not a murdering but he is convinced that Zaroff is the murderer because he hunts people, on the other hand. In addition, Rainsford says that the animals do not have a feeling of fear justifying the hunting and its ethical background this way. However, it seems that the feeling of fear is the exactly what he experienced when he has realized that he is the target of the hunter himself. Ironically, the arrogance and violence characterize both the hunter and the hunted ( Richard Connel-Writing Style n.pag). The theme of irony of humanity is evident not only in the world perception and personal views of Rainsfrod but also in the contradictions evident in the life on the island. The author tries to show us that although the modern world is generally characterized by the high level of development and civilization, the countries are still hunting each other for the resources. Even those countries which proclaim the highest standards of living and democratic values continue using primitive and unethical ways of gaining more resources and benefits. Th
Blues City ; by novelist Ishmael Reed compounds his experience from 1979, detailing the struggles and difficulties the people of Oakland went through. Blues City analyses Oakland under the leadership of Mayor Jerry Brown and criticizes the activities and plans of the mayor. The book focuses on the tour of historic sites and homes and also on the various festivals which were held in Oakland. Reed shows that Oakland is a town that is comprised of many ethnic diverse populations in the country and where identities are blurred. (Reed, 2010). Jerry Brown ran for the mayor’s post in Oakland; after getting into office, he forgot that he pledged to make Oakland a better place for all during his campaigns. His intention was to draw middle-income earners and high-income earners at the expense of low-income Blacks. On the other hand, the analyses the struggles which the residents of Oakland underwent, including gentrifying the town, discrimination, negligence, the gold rushers, and Brown’s betrayal. There was an anticipation of a black come back, and it was predicted that the mayor’s plans were going to fail. Brown had a plan which involved bringing ten thousand new residents to downtown Oakland which would mean that many low residents would be priced out of Oakland. Jerry Brown wanted to emulate Manhattan, which engaged in the removal of the blacks and the people of Puerto descent. Ishmael Reed analyses how the San Francisco Bay View, which is a black newspaper, tried to warn the residents of Oakland about the mayor’s plans, but they did not listen (Reed 2010). Reed considers the concerns of Jack London, who was a poor man languishing in poverty. Jack describes his childhood as a resident of Oakland in poverty when he says that he had no privilege of even possessing toys like other children. Jack gives an account of his livelihood in Oakland and describes the situation of poverty as chronic. In line with Jack London’s experience, Reed tries to relate the case that Oakland was in and the hurdles an individual had to pass through if they resided in Oakland with his childhood experiences, although he was not in Oakland. (Reed, 2010). Furthermore, Reed continues to elaborate that in 2002 Oakland had a high rate of murder, and this was the year of the 150th anniversary of the city’s founding by men who engaged in the appropriate leasing of land. The Native American population was reduced from 300,000 to about 26,000 during the period of the gold rush. Oakland, California, found it difficult to recover from the atrocities they went through, and Reed analyses how the gold rushers reached the foot