A marketing plan is defined as a business document prepared with the aim of giving detailed information about the current position of a business in the market and the marketing strategies it plans to employ within a certain period of time stipulated in the marketing plan (McDonald, pp. 23). Most marketing plans are designed for a period of one to five years. A market plan clearly indicates the steps a business organization intends to take in order to meet its marketing goals. Some owners of small businesses do not present their marketing plans in isolation but rather incorporate them in the entire business plan. For business owners who decide to adopt SBA format which is the recommended one, some sections of the marketing plan become parts of a business plan. Alternatively, the whole marketing plan can be an appendix to a business plan (Bell, para. 3). Typical marketing plans for owners of small businesses might comprise of details about the competitors, the product or service demand and a description of the weak and strong points of the market. This is done from a market perspective of the business enterprise and the competitors (Fifield, pp. 10). Other common features of marketing plans include product or service description, not leaving out its unique features or qualities, a marketing budget which covers the advertising and promotion plan, the pricing strategy and information on the location of the business with the merits and demerits of marketing. In addition, a marketing plan may include market segmentation which focuses on particular niche markets or, in case of large scale marketing, ways through which the marketing strategy may vary in different segments (EStember, para.4) CCCD Marketing Plan Creative Concepts Computer Design (CCCD) is a company that deals with computer consulting. The marketing plan for this company involves the use of various programs in their marketing strategy. The main goal of the programs is to increase the sales with limited expenditure. The company will use local newspapers to place their adverts and will offer workshops for members of the community intends. The final element the company intends to use in its marketing strategy is a vibrant website aimed at cataloging the services the company provides. Mission of CCCD Providing the best services in computer consulting to its customers is the mission of CCCD. The presence of the company is justified by the fact that it can attract and retain customers. It believes that strict adherence to this principle will guarantee company’s success. Marketing Objectives The company’s marketing objectives include increasing the monthly sales within the first year of operation and developing a brand reputation that will be easily identified with its quality. Financial Objectives CCCD has specific financial objectives that should be met by the marketing plan, among them a one percent rise in profit margin in every quarter, the control of expenditures for it to remain at a certain level and generate enough sales that justify the need for additional employees. Target Markets CCCD intends to offer computer support to people who use PCs in their homes and also owners of small businesses at technical and consulting level. Since the company is a small one, its growth i