Introduction Competition in the hospitality industry is intensive, and currently this industry is characterized by a significant brand expansion to attract more visitors and provide them with unique personalized or customer-oriented services and experiences (Wu & Ko, 2013). The focus is on establishing and developing a brand that will become attractive to guests in terms of the proposed services, concept, philosophy, and design. The most famous international hotel chains are also oriented to changing and establishing new attractive brands. Curio Collection by Hilton is one of such innovative brands that was launched in 2014. The first Curio hotel in Australia appeared only in October 2017, and its first guests will be expected in January 2018 (Curio Collection, 2017). The purpose of this report is to discuss Curio Collection as a new international brand established by Hilton and describe the details of its facilities management with the focus on such aspects as technology and environmental sustainability. Curio Collection and Its Market Position Being established in 2014 as a brand of boutique hotels, Curio Collection by Hilton attracts travelers’ attention because of hotels’ design, proposed experiences, and Hilton’s reputation. In spite of the fact that this international brand has recently emerged in a modern hotel market, it is currently one of the most reputable new brands. While discussing the market positioning of the brand, it is important to note that, according to the STR Global Chain Scales, Curio Collection is characterized as an upper upscale chain (type 2) operated by Hilton Worldwide (Curio Collection, 2017; Selwyn, 2016). The position in the market is determined with reference to the average daily rate for a previous year. In contrast to other chain scales, upper upscale hotels have exclusive designs, high prices for rooms, and unique services. The Facility Design Philosophy Curio Collection’s facility design philosophy is based on using only unique and innovative buildings for Curio hotels. These properties should be appealing to visitors and guaranteeing authentic experiences, as well as being exceptional in their nature (Curio Collection, 2017). Furthermore, the facility design philosophy is also grounded in the aspect that Curio hotels are boutique hotels that differ from other hospitality facilities in their life-style perspective and eclectic style (Hou, Tao, & Mao, 2016; Jones, Day, & Quadri-Felitti, 2013). Curio Collection hotels unite independent properties that are located globally and that are different in their design to reflect the culture of a community which they serve. There are no prescriptive designs for hotel buildings, they are operated independently with the focus on the “soft brand” principles, and this aspect influences facilities management in Curio hotels (Curio Collection, 2017). As a result, facilities management is based on a distinctive character of different Curio hotels and various visitors’ needs. Hilton supports the chain and provides security and safety standards to follow while organizing facilities management. To address guests’ needs, the focus is also on providing perfectly arranged spaces, high-class services, safety, security, and innovative technologies. In Australia, the first Curio hotel is West Hotel in Sydney that is located in a new unique building. This