Introduction The bottled water industry is one that has grown tremendously in the contemporary society, with multinational corporations such as Pepsi, Coke and Nestle earning billions of dollars in the form of returns annually from the sale of water. Bottled water is simply clean water produced either by reverse osmosis, distillation or de-ionization of regular or tap water. It can be sparkling water, which is basically carbonated water, or glacial water, which is water obtained directly from a glacier. Natural water on the other hand is obtained from a specific and recommended underground source which is not from the municipal water supply system. Mineral and spring water is from an underground source which contains relatively high amounts of dissolved mineral salts. There is also artesian water, which is water from a well that bears an underground layer of sand or preferably rocks. Bottled water has been a source of major debates and research on why citizens would prefer to spend a lot of money in purchasing something that is available for free in the society. One side of the debaters believes that the selling of bottled water is a practice that is unethical as water is freely available in the environment, and again it leads to unnecessary use of resources in packaging and distributing such water, when it can be easily fetched from the tap. A study conducted in the United States revealed that citizens of the United States consumed up to 8.45 gallons of water that has been bottled in 2009, an aspect that saw them spend $10.6 billion on the same. The interesting part was that the citizens paid 1000 more times for bottled water in comparison to the tap water cost, when most the same bottled water had been drawn from the municipal tap water. It is thus an issue of concern that the public would prefer to embrace a practice that leads to wastage of resources and imposes on them high economic costs, when they can easily obtain the commodity naturally from the environment (Gallagher 2011). Why People Have Embraced Bottled Water The major drive behind the high consumption of bottled water is the appeal that is created by the packaging used (Gleick 2010). Bottled water companies have embraced various advanced marketing strategies, with the major one being the use of the packaging to attract their consumers. The bottles used in packaging bottled water to always make the water to appear cooler and healthier than the tap water. However, it is evident that tap water is as safe as bottled water for consumption. Using blind taste tests, a study was conducted with the aim of differentiating between tap water and bottled water. It was identified from the study that the participants were not able to differentiate between tap water and bottled water through taste. The study reveals that there is no much difference between these two categories of water. In any case, bottle water is only but a purified version of tap water. This does not mean that tap water is not clean; the filters are only used to further clean the tap water that is already clean enough for consumption. The incorporation of beautiful images such as those of springs and mountains on the water bottles and further adding of terms such as pure on