Executive Summary Social media are extremely crucial to every organization communication; it makes up the heart of each business. Every information that the organization passes to its stakeholder is exceedingly dear. The feedback given by stakeholders is the motivating factor to an organization. It enables an organization to analyze its impact to the public. This engagement will be more meaningful if an immediate feedback and information dissemination mean is adopted. This leads to use of Facebook and twitter which allows fast dissemination of information. Compared to other social media it has numerous advantages in the sides of operation, cost, and speed among others. The report unearths that use of Facebook and twitter has enabled ACS in fast dissemination of information. ACS has built a strong relationship between the organization and stakeholders. Distance and geographical barriers have been broken by the two social media. ACS support has improved rapidly in the world. Information the, organization posts, are received by millions of people with no cost. Events are well communicated to stakeholders and the participants can confirm their participation before the event took place. This helps in the success of such events. Facebook and twitter has given room to ACS to record videos on their page. The videos are detailed in information on how to prevent, cure and take care of cancer patients. This has helped many patients to take care of themselves thus prolong their lives and minimize suffering which is extremely vital to ACS. Introduction As the years unfold, there has been a significant change in the manner in which society send and receives information. The Facebook and twitter has opened avenues in which information gathering and sharing is done (Robbins, 2009). They have become most prominent ways of obtaining information and means of communicating with stakeholders. As new technologies are innovated and brought to market, ACS needs to embrace those which are beneficial to its mandate. Facebook and tweeter provide sites for individuals and organizations to chat with each other which lead to a strong link between the two parties. Since communication has changed from one way to two ways, ACS has no option other than to engage in social media that have to provide this. Researchers have found out that the only way to reach the public in a convenient way is by using Facebook and twitter sites. ACS being a non profit making organization, its prime goal is to gain support of its stakeholders. They do this by composing messages conveying their cause and distributing them to a vast geographical area (Jessica, 2009). Through the use, of twitter and Facebook ACS has been able to send these messages at nominal cost. Upcoming events as well as creating a community to fulfill their cause. However, if ACS will not provide updated information on its Facebook and twitter then, this will lead it to be being viewed in a negative way. This report will go to address how ACS uses Facebook and twitter to communicate with the stakeholders. The report will provide information on how ACS has utilized Facebook and Twitter services to communicate to its stakeholders. Methods To determine whether ACS has used Twitter communication tools, the researcher carried out a content analysis of ACS tweets used in the past six months. On how the organization uses Facebook the frequency in which it updates its status determine how much the ACS engages it with the stakeholders. The comments and likes number of people on its Facebook page has been used to determine the organization