Innovations in the automobile industry have always been undertaken in response to change and the changing needs of the customers. Current innovations do take into consideration the emerging issues such as environmental awareness, safety concerns, comfort, fitting of new software to increase efficiency, and the general view of luxury. The current innovations in cars have influenced the market trends and growth of the industry thus contributing to the growth and development of the economies. Innovations range from hardware designs to software. The current innovations and trends in cars have been influenced by consumer attitudes towards car purchase with a focus on fashion-conscious strategies (Morrison, 2007). Innovations in interior design have focused on ergonomics and the comfort of the passengers. This has been enhanced through “the development of shapes, proportions, surfaces, and placement of instrument panels such as seats, doors, pillar, trims, and headliner among others,” (Automobile, 2010, p. 1). Current innovations in cars’ interiors incorporate customized materials to create uniqueness and individuality in the clients. Interior design has been focused on ensuring that the driver and passenger interact with their vehicles and increased flexibility to serve their dynamic needs (Dodge, 2009; Fusion exterior design, 2009). The focus of exterior design has been on “surfaces, proportions, and shapes of the vehicles,” (Automobile, 2010, p. 1). The innovations in exterior design have focused on the customization of past designs with few differences in engine capacity. Current innovations in the exterior innovations of cars focus on creativity and research to produce cars that fit in with the individuality of the customers through eliciting emotional reactions. There has been an enlarged scope of design choices with customization of past designs to fit in a new era that has drawn a lot of inspiration from art in all areas such as the Japanese art of folding paper in the design of the BMW X Coupe concept car (Springer Link, 2007). The color and materials design has focused on research, designing, and development of interiors and exteriors. Current innovations have also focused on creativity in design and research to incorporate new materials. The process has focused on the specifications, needs, and individuality of the customers with the incorporation of customized cars that fit in with the culture and relate well with the clients (Foresee car design, 2010). Diesel cars have been termed as slow and noisy though cheap (Ecomoto, 2007). However, current innovations have produced diesel cars fixed with high-performance engines. In addition, the cars have been fitted with particulate filters with high speed of the engine and clean filters. Petrol cars are economical due to their economic value, especially on short distances. They are the highest used. Current innovations have been in the incorporation of dual systems that allow cars to run on either gasoline or LP gas. Manufacturers have also adopted direct injection fuel systems where injection of petrol is into the cylinder and not mixed with air to improve the fuel economy (Springer Link, 2007). Car innovations in the recent era have thus focused on mitigating eff