Introduction Advertisement is techniques and practices used to bring products, services, opinions, or causes to public notice. It is meant to persuade the public to buy a product or a service. It persuades the public to respond to a marketing offer for a product or service (Gibson, 2004, pg. 14). People respond to advertisement in different ways. For instance, some people make choices based on the advertisements made in the media. There are also people who cannot be influenced by advertisements to make choices. The response exhibited by consumers depends on the individual’s perception about the advertisement. Argument that Advertisements Affect Our Choice Most of the advertisements position a given product to a lifestyle which I valued by many people. The people who value the lifestyle will definitely buy the product. For example, those people who take beer will be influenced to take a certain brand that is being advertised because they believe what is said about that brand. The advertisement may state that a particular beer brand adds energy to the body. They will believe the advertisement and take the brand. People, therefore, value a certain product because of the way it is advertised. They make decision to buy a product based on the way they understand the message communicated by the advertisement (Zlobin, 2004, pg. 30). Advertisements made in the media influence the young people’s decision making process. For instance, pictures of sexily dressed ladies maybe used to advertise cars. These influence most men to make their choice when determining the model of the car to buy. They believe that the pictures of those ladies represent the best model of a car. In addition, sexy and attractive women that are used in advertisements are meant to woo men into purchasing a given product. They get attracted to the women and in the process they buy the product. Therefore, advertisement affects the way people make their choice. All advertisements emphasize only the positive aspect of a product or a service. This makes the people to forget the negative aspect of a product or a service. The consumers may buy products just because they liked them when they were advertised but not because they are not in need of the product. They are wooed by the positive aspects of the product that are portrayed during advertisement. For example, the contraceptive used by women are only portrayed as being effective but the side effects are not talked about (Zlobin, 2004, pg. 38). Women just buy and use them but they hardly think about their negative effects. Most of the advertisements made are aimed at familiarizing us with products and brands. We are only told about the positive side of the products. For instance, alcohol and its different brands are advertised and a lot sad about the positive effects they have on the consumers. This makes the young people consume the products without being aware that they also have negative effects. Advertisements may only make us aware of a particular group of products. When we want to satisfy a need, we only think of the products we know from advertisements. Advertisers have realized that people are easily wooed to buy a particular product when they are told about the positive value of that product. The product may have negative effects on the consumers