Abstract Apple Inc. is a company that deals with mobile electronic devices. It was founded by Steve Jobs. The company uses the Apple brand to market its products and compete in the highly competitive global business environment. Some of the areas that this company deals with include: the manufacture of personal computers, notably the Macintosh line of computers and other consumer electronics such as the iPod and iPhone. The company has a heavy presence in the consumer electronics products industry and has done its best to remain the top brand in this industry. Over the years, one of the branding strategies that this company has used has been the creation of innovative products. This has kept the company ahead of its competitors and has helped it cut a niche for itself in the competitive global business environment. When a company wants to do a brand promotion, a multi-product strategy is usually adopted. This means that the name of the company is used as the common name under which all the products of that particular company are being marketed. Apple Inc. is one of the companies that have chosen to direct its energies towards branding its corporate name instead of focusing on individual products that it manufactures. Introduction Apple Inc. is a renowned electronics company based in the US. The company is involved in the designing and selling of electronics, computers and computer software. Finding a niche in the competitive business environment globally is not a cheap and easy venture (Alan, 2000). Companies globally are increasingly becoming aware of the importance of corporate branding to any business enterprise. Branding basically involves distinguishing a company’s goods and services from the rest in the market through the creation of exceptional identity and position of these products in the competitive business environment. Apple Inc. is one of the corporations that have identified the value of branding of its products and uses it to create a distinction between its products and those of its competitors in the market. This paper shall look into the branding strategies of Apple Inc. as well as the advantages and disadvantages of these strategies. An analysis of this company using secondary data shall then be provided and recommendations given. Methodology The information in this paper has been gathered from secondary sources. These include books and articles by other writers based on prior research. Only information about branding strategies of Apple Inc. and the advantages and disadvantages of these strategies has been used. A SWOT analysis of this company has been done using these secondary sources. Branding strategies of Apple Inc A Store Just for Apple As a strategy for branding, Apple Inc. opened stores that only deal with its products only (Apple’s Competitive Strategy, 2011). This has helped this company to set its unique products apart from the rest that are in the same business environment. The stores are customer friendly and customers have the opportunity to explore some of the technology that Apple Inc. offers. This move has helped the company create loyal customers. Offering complete solutions Apple Inc. products come in packages that complement one an