Introduction Small and medium-sized (SME) business organizations are essential constituents in a national economy. In a highly competitive and dynamic economic environment today, proper utilization of marketing techniques is vital for a firm’s successful performance. Entrepreneurial marketing is a relatively new concept that has to utilize specific approaches for resolving individual issues (Jayawarna, Jones, Lam, & Phua, 2014). To plan a strategy for a new venture, an entrepreneur has to address multiple problems, including financing, resources, efficiency, targeted population, and many others, not to fail. That is why it is essential to investigate the question of the influential elements in entrepreneurial marketing. The article chosen for analysis is entitled “Effective entrepreneurial marketing on Facebook – A longitudinal study” by Fink, Koller, Gartner, Floh, and Harms. The contemporary world of information and technology presents a variety of both challenges and opportunities for a small business which, when utilized rationally, can contribute to a venture’s performance. Article Critique Fink et al. (2018) present a longitudinal study of the marketing tools application in a long-term perspective on Facebook as one of the biggest social media platforms in the modern world. In the authors’ opinion, social media’s rapid evolution and its ability to spread information fast present advantages for entrepreneurial marketing. One of the main benefits available online is celebrity endorsement that enables transforming “the positive image of the celebrity to the sponsor’s brand and ultimately to heighten purchase intention” (Fink et al., 2018, para. 3). Also, the character of users’ grouping on Facebook allows ventures to use community-based marketing that addresses specific groups of people who share common interests. However, the changeable and hectic nature of Facebook provides its threats to the stability of a firm’s performance. For a small emerging venture, it might be challenging to fit the pace of the informational shifts and to adjust its policy according to new requirements. The study is carried out on the basis of the information integration theory and utilizes data about celebrity-endorsed brands presented on Facebook and their effect on community fans’ purchasing preferences. The research concludes that celebrity endorsement on social media increases the level of purchase intention among active users in a long-term perspective (Fink et al., 2018). The results contribute to the research scope on the issue of entrepreneurial marketing. The Article’s Contribution to the Understanding of Entrepreneurial Marketing The analyzed article contributes to the overall perception of the concept of marketing as it emerges in the contemporary technologically advanced and quality demanding society. For small enterprises, it is important to develop not only within their home countries but also internationally (Zeriti, Robson, Spyropoulou, & Leonidou, 2014). Within this framework, innovation and technology should be prioritized by a small firm on its way to development (Chomvilailuk, 2016). According to Fink et al. (2018), social media is a powerful tool in the hands of marketing specialists because it has no boundaries and provides access