How did the Getty Museum in Los Angeles respond to the global pandemic?
Like other art institutions, the Getty Museum leveraged its social media presence in a creative way to keep engagement levels high during the pandemic. The Getty invited people to reimagine classic works of art using every day objects, the results of which were posted on social media for others' enjoyment and commentary.  Thousands of people were inspired to post submissions, and industry analysts praised the museum for this successful social media strategy.