Text: As was the case with Reebok, Hilfiger's pursuit of the minority market has exposed him to a backlash (it's probably no accident that Lauren, whose turf he invaded, was cast as the good guy in the Klensch Style story).
Entailment: They got a backlash in his pursuit of a minority market.
Contradiction: Hilfiger's pursuit of the minority market went off without a hitch.