Text: Whereas fashion photography--in the '50s as always--aimed to arouse active lust for new goods, the clothes in '50s movies were so thoroughly surreal as to look quite unfit for normal wear, even if they were waitresses' uniforms or girl-next-door dresses.
Entailment: The purpose of fashion photography in the 50s was to create consumer desire for new goods.
Contradiction: Fashion photography was never about arousing desire in consumers.