Text: Because this effect will be more pronounced in the period following 2010 and because other market factors may also change over time, the longer term projections are of less value than those out to 2010.
Entailment: The value in doing it before 2010 is better than in the long term after 2010.
Contradiction: It's thought that this effect will be at its highest before 2010, so the longer term value may increase.