Text: This long-running campaign (which has helped the brand become the world's most popular) portrays a disciplined man of experience who seems to embody a cowboy code of honor, a traditional regard for women, and the offer of a self-sacrificing friendship with other males who can meet his standards of what it is to be a man.
Entailment: The campaign made the brand more popular worldwide.
Contradiction: The campaign made the brand less popular worldwide.