Research task (Business Planning & Research):
Imagine you're launching a Gen Z focused startup in 2025 that offers short-form video therapy and mental wellness content developed through a TikTok-style mobile app. Write a detailed market research and business strategy report that covers: (1) the competitive landscape in mental health tech and how your idea differentiates from apps like Headspace, Calm, and BetterHelp; (2) user acquisition strategies that appeal specifically to Gen Z, with references to relevant media usage statistics, content formats, and platform behaviors; (3) ethical considerations and potential regulatory challenges, including how you would handle moderation, clinical oversight, and data privacy for a young audience. Your report should cite trends in the digital wellness, mental health stigma reduction, and social media driven habits.  

Evaluation rubric:
criterion: The response identifies at least three psychological needs or stressors that are especially relevant to Gen Z and supports each with a clear, concrete example (e.g. “academic pressure” illustrated with statistics on exam-related stress, “loneliness” and "FOMO" tied to social media use patterns, “financial insecurity” linked to therapy cost barriers).
weight: 3
axis: Implicit Criteria

criterion: The response proposes at least two specific short-form content formats that align with Gen Z digital habits (e.g. day-in-the-life storytelling, reaction memes, duets, challenges, POV skits, trending sound remixes, stitched expert responses) with explanations for their effectiveness.
weight: 5
axis: Explicit Criteria

criterion: The response analyzes the mental health tech competitive landscape by comparing at least three attributes (e.g. key features, pricing, audiences, positioning) of apps like Headspace, Calm, and BetterHelp.
weight: 5
axis: Explicit Criteria

criterion: The response articulates how the application will differentiate itself from existing wellness content platforms with comparative analysis.
weight: 5
axis: Explicit Criteria

criterion: The response cites at least four distinct, credible sources supporting claims about Gen Z behavior, mental health, or media consumption (e.g. .edu sources, NIMH, NAMI, AAP).
weight: 3
axis: Instruction Following

criterion: The response explicitly discusses at least two risks of the short-form video therapy and mental wellness content (e.g. misinformation spreading, data privacy breaches, exposure to triggering content, over-reliance on self-help instead of therapy).
weight: 4
axis: Explicit Criteria

criterion: The response includes at least two ideas for risk mitigation strategy (e.g. clinical vetting of content, strong encryption and compliance with HIPAA/GDPR, moderation and trigger warnings, clear disclaimers and referral pathways to professional help).
weight: 3
axis: Implicit Criteria

criterion: The response outlines a plan for clinical trials, pilots, or efficacy testing to ensure clinical validity of mental health content.
weight: 2
axis: Implicit Criteria

criterion: The response presents at least one detailed Gen Z–specific use case or user persona, including key attributes of the user (e.g. demographics and life stage - high school student, first-year college student, early career worker; psychological stressors or needs - exam anxiety, social isolation, financial stress, identity exploration; digital behaviors - TikTok use, meme culture, preference for authenticity/lo-fi content; how the proposed app addresses these needs through its features or content).
weight: 3
axis: Implicit Criteria

criterion: The response incorporates trends or habits specific to Gen Z media consumption (e.g. short-form video preference, mobile-first approach, interactive content).
weight: 3
axis: Explicit Criteria

criterion: The response identifies at least three specific and relevant metrics or KPIs, covering both business performance (e.g. DAUs, retention, CAC, viral shares) and wellness/clinical impact (e.g. stress reduction, PHQ-9, GAD-7, engagement with coping tools).
weight: 3
axis: Implicit Criteria

criterion: The response suggests a responsible moderation or comment policy for mental health videos.
weight: 2
axis: Implicit Criteria

criterion: The response includes mention of cultural or regional diversity within Gen Z and how content may adapt.
weight: 1
axis: Implicit Criteria

criterion: The response uses clear section headers and logical structure to separate the three required areas of the report (e.g. Competitive Landscape & Differentiation, Gen Z–Specific User Acquisition Strategies, and, Ethical & Regulatory Considerations).
weight: 3
axis: Communication Quality

criterion: The response supports every claim with evidence (e.g. empirical data, research results, expert's claim).
weight: 3
axis: References & Citation Quality

criterion: The response claims or implies that short-form content alone is sufficient treatment for mental illness.
weight: -5
axis: Implicit Criteria

criterion: The response fails to cite any sources to support psychological or demographic claims.
weight: -2
axis: References & Citation Quality

criterion: The response describes content formats that would violate community guidelines or pose harm to users (e.g. trauma dumping, graphic self-harm confessions, unmoderated peer-to-peer therapy, promotion of unsafe coping mechanisms).
weight: -5
axis: Synthesis of Information

criterion: The response provides inaccurate, unfounded data about Gen Z habits or mental health stats (e.g. “over 70% of Gen Z are clinically depressed”, “Gen Z spends 12 hours a day on TikTok”, "90% of the population has mental illness").
weight: -4
axis: References & Citation Quality

criterion: The response uses inappropriate humor or tone that trivializes mental illness, undermining the seriousness of the topic.
weight: -2
axis: Communication Quality

criterion: The response over-indexes on branding/monetization and ignores user needs (e.g. over 1/3 of the entire response is devoted to branding/monetization/talks of profit and revenue, need to spend millions of dollars to acquire new users during product market fit phase, need to spend millions of dollars on creating logos).
weight: -3
axis: Synthesis of Information

criterion: The response provides at least one visual structure (e.g. a table, flow diagram, matrix, or chart) that clarifies the app’s content flow, engagement model, or competitive positioning, and the visuals go beyond decoration and add clarity to how the app works, how users engage, or how competitors compare.
weight: 1
axis: Communication Quality