Package: pymc-marketing
PyMC-Marketing: Bayesian Marketing Mix Modeling (MMM) & Customer Lifetime Value (CLV)Marketing Analytics Tools fromPyMC LabsUnlock the power ofMarketing Mix Modeling (MMM)andCustomer Lifetime Value (CLV)analytics with PyMC-Marketing. This open-source marketing analytics tool empowers businesses to make smarter, data-driven decisions for maximizing ROI in marketing campaigns.Quick Installation Guide for Marketing Mix Modeling (MMM) & CLVTo dive into MMM and CLV analytics, set up a specialized environment,marketing_env, via conda-forge:condacreate-cconda-forge-nmarketing_envpymc-marketing
condaactivatemarketing_envFor a comprehensive installation guide, refer to theofficial PyMC installation documentation.In-depth Bayesian Marketing Mix Modeling (MMM) in PyMCLeverage our Bayesian MMM API to tailor your marketing strategies effectively. Based on the researchJin, Yuxue, et al. “Bayesian methods for media mix modeling with carryover and shape effects.” (2017),  and integrating the expertise from core PyMC developers, our API provides:Adstock Transformation: Optimize the carry-over effects in your marketing channels.Saturation Effects: Understand the diminishing returns in media investments.Budget Optimization: Allocate your marketing spend efficiently across various channels for maximum ROI.Experiment Calibration: Fine-tune your model based on empirical experiments for more unified view of marketing.Explore a hands-onsimulated examplefor more insights into MMM with PyMC-Marketing.Essential Reading for Marketing Mix Modeling (MMM):Bayesian Media Mix Modeling for Marketing OptimizationImproving the Speed and Accuracy of Bayesian Marketing Mix ModelsJohns, Michael and Wang,  Zhenyu. "A Bayesian Approach to Media Mix Modeling"Orduz, Juan. "Media Effect Estimation with PyMC: Adstock, Saturation & Diminishing Returns"A Comprehensive Guide to Bayesian Marketing Mix ModelingUnlock Customer Lifetime Value (CLV) with PyMCUnderstand and optimize your customer's value with ourCLV models. Our API supports various types of CLV models, catering to both contractual and non-contractual settings, as well as continuous and discrete transaction modes.Explore our detailed CLV examples using data from thelifetimespackage:CLV QuickstartBG/NBD modelGamma-Gamma modelExamplesNon-contractualContractualContinuousBuying groceriesAudibleDiscreteCinema ticketMonthly or yearly subscriptionsWhy PyMC-Marketing vs other solutions?PyMC-Marketing is and will always be free for commercial use, licensed underApache 2.0. Developed by core developers behind the popular PyMC package and marketing experts, it provides state-of-the-art measurements and analytics for marketing teams.Due to its open source nature and active contributor base, new features get added constantly. Missing a feature or want to contribute? Fork our repository and submit a pull request. For any questions, feel free toopen an issue.Marketing AI Assistant: MMM-GPT with PyMC-MarketingNot sure how to start or have questions? MMM-GPT is an AI that answers questions and provides expert advice on marketing analytics using PyMC-Marketing.Try MMM-GPT here.📞 Schedule a Free Consultation for MMM & CLV StrategyMaximize your marketing ROI with afree 30-minute strategy sessionwith our PyMC-Marketing experts. Learn how Bayesian Marketing Mix Modeling and Customer Lifetime Value analytics can boost your organization by making smarter, data-driven decisions.For businesses looking to integrate PyMC-Marketing into their operational framework,PyMC Labsoffers expert consulting and training. Our team is proficient in state-of-the-art Bayesian modeling techniques, with a focus on Marketing Mix Models (MMMs) and Customer Lifetime Value (CLV). Explore these topics further by watching our video onBayesian Marketing Mix Models: State of the Art.We provide the following professional services:Custom Models: We tailor niche marketing anayltics models to fit your organization's unique needs.Build Within PyMC-Marketing: Our team are experts leveraging the capabilities of PyMC-Marketing to create robust marketing models for precise insights.SLA & Coaching: Get guaranteed support levels and personalized coaching to ensure your team is well-equipped and confident in using our tools and approaches.SaaS Solutions: Harness the power of our state-of-the-art software solutions to streamline your data-driven marketing initiatives.