Weverse (also stylized as WeVerse; : romanized: wibeoseu) is a South Korean mobile app and web platform created by South Korean entertainment company Hybe Corporation. The app specializes in hosting multimedia content and artist-to-fan communications for musicians while its e-commerce counterpart, Weverse Shop (formerly known as Weply), sells artist-related merchandise and subscriptions for content on Weverse.

Weverse hosts a variety of free and paid content including educational and entertainment videos, Instagram Story-style updates, and artist-to-fan interactions and communities for users to connect with each other. The app is also used to publish official statements by Hybe (formerly Big Hit Entertainment) on behalf of artists signed with its labels.

The software was developed by Hybe's technology subsidiary Weverse Company (formerly beNX). By March 2020, Weverse had 1.4 million daily users and Weverse Shop over 1.8 million users from 200 countries. As of 2022, Weverse has over 6.8 million monthly users.

Development 
The app was developed by Weverse Company (formerly beNX), a subsidiary technology company of Hybe Corporation (formerly Big Hit Entertainment) specializing in digital platforms and customer service. According to Weverse Company president, Seo Wooseok, the app was developed to offer a platform for K-pop artists to interact with fans "on a deeper level" than that offered by YouTube or Twitter, which emphasize content delivery over communication. Hybe co-CEO Lenzo Yoon characterized the app as a "one-stop service within the music industry."

According to Jenny Zha, CEO of the digital media consultancy firm Infinitize, K-pop "market leaders like BTS", who have amassed significant fan followings, no longer need to focus on being discovered but rather on monetization and ownership of their content. Zha, in an interview with Billboard, explained that "labels want to [...] create an asset they can own and mobilize for other artists and ventures because they know that fans will follow to where the content is. It creates more security for the label for the long term."

Hybe launched the e-commerce platform Weply in June 2019. It later became the app Weverse Shop.

News of the app's development was first announced in October 2019 through an advertisement shown at the beginning of BTS's three-day Love Yourself: Speak Yourself stadium tour in Seoul, South Korea. The advertisement played simultaneously to 130,000 in-person concertgoers, as well as viewers watching via live-stream and in movie theaters.

On January 27, 2021, Naver Corporation announced the transfer of their V-Live service to Weverse Company and its integration with the Weverse platform.

Platforms and content 
Weverse is currently available as a website, an entertainment and communication-focused app of the same name, and an e-commerce app called Weverse Shop. Both apps are available for free for iOS on the Apple App Store and for Android on the Google Play Store. The Weverse web and app platforms host a variety of free and subscription content including videos, Instagram Story-style updates, and artist-to-fan interactions and communities for users to connect with each other. The Weverse Shop website and app sell subscriptions for individual series on Weverse, as well as fan memberships and merchandise for the artists on its platform.

Communities of acts or artists who are no longer active or have disbanded (e.g. GFriend, NU'EST), whether due to contract expiration or other factors, remain open on Weverse and existing content can still be viewed, but features such as creating new posts and editing profiles are disabled.

Artists
Tomorrow X Together was the first artist to join the earliest version of Weverse, on June 11, 2019. Labelmate BTS followed afterwards on July 1. Since then various artists signed to companies under Hybe's multi-label system (e.g. Seventeen, Boynextdoor, Le Sserafim), including acts formed as part of joint venture projects (e.g. Enhypen), have also joined.

Artists from YG Entertainment, including Blackpink, Winner, and Treasure, began joining the platform in 2021 following Big Hit's investment in YG Plus. International artists under Universal Music Group (e.g. Gracie Abrams, New Hope Club, Alexander 23, Jeremy Zucker) also utilize the platform per a formal partnership with Hybe established that same year.

Artists from SM Entertainment are set to join the platform on September 12, 2023, transferring from the label's own platform Kwangya Club, as a part of an agreement between SM, Hybe, and Kakao Entertainment in early 2023 after the dispute on the right on management over SM Entertainment.

Japanese artists on the platform include XG, Yurina Hirate, and AKB48.

Concerts

Weverse Concerts

See also 
 Hybe Corporation

Notes

References

External links 
 Official website

Social networking services
Mobile software
Live streaming services
Hybe Corporation
2019 software
Internet properties established in 2019