Gustavo Díaz Ordaz Bolaños (; 12 March 1911 – 15 July 1979) was a Mexican politician and member of the Institutional Revolutionary Party (PRI). He served as the President of Mexico from 1964 to 1970. Previously, he served as a member of the Chamber of Deputies for Puebla's 1st district, a senator of the Congress of the Union for Puebla, and Secretary of the Interior.

Díaz Ordaz was born in San Andrés Chalchicomula, and obtained a law degree from the University of Puebla in 1937 where he later became its vice-rector. He represented Puebla's 1st district in the Chamber of Deputies from 1943 to 1946. Subsequently, he represented the same state in the Chamber of Senators from 1946 to 1952 becoming closely acquainted with then-senator Adolfo López Mateos. Díaz Ordaz was a CIA asset, known by the cryptonym, LITEMPO-2.

Díaz Ordaz joined the campaign of Adolfo Ruiz Cortines for the 1952 election and subsequently worked for the Secretariat of the Interior under Ángel Carvajal Bernal. He became the secretary following López Mateos' victory in the 1958 election, and exercised de facto executive power during the absences of the president, particularly during the Cuban Missile Crisis. In 1963, the PRI announced him as the presidential candidate for the 1964 election, he received 88.81% of the popular vote.

His administration is mostly remembered for the student protests that took place in 1968, and their subsequent repression by the Army and State forces during the Tlatelolco massacre, in which hundreds of unarmed protesters were killed. His presidency also took place during a period of high economic growth known as the Mexican Miracle.

After passing on presidency to his own Secretary of the Interior (Luis Echeverría), Díaz Ordaz retired from public life. He was briefly the Ambassador to Spain in 1977, a position he resigned after strong protests and criticism by the media. He died of colorectal cancer on 15 July 1979 at the age of 68.

Despite high economic growth during his presidency, Díaz Ordaz is considered one of the most unpopular and controversial modern Mexican presidents, largely for the Tlatelolco massacre and other repressive acts, which would continue into the presidencies of his successors.

Early life and education
Gustavo Díaz Ordaz Bolaños was born in San Andrés Chalchicomula (now Ciudad Serdán, Puebla), the second of four children. His family was of mixed Spanish and Indigenous ancestry. In his later years his father, Ramón Díaz Ordaz Redonet, worked as an accountant. However, for a decade he served in the political machine of President Porfirio Díaz, becoming the jefe político and police administrator of San Andrés Chilchicomula. When Díaz was ousted by revolutionary forces in May 1911 at the outbreak of the Mexican Revolution, he lost his bureaucratic post in the regime change. Subsequently, the family's financial situation was insecure, and Díaz Ordaz's father took a number of jobs and the family frequently moved. He claimed ancestry with conqueror-chronicler Bernal Díaz del Castillo. Gustavo's mother, Sabina Bolaños Cacho de Díaz Ordaz, was a school teacher, described as "stern and pious". Gustavo, as well as his elder brother Rámon, had a weak chin and large protruding teeth and was skinny. "His mother would freely say to anyone, 'But what an ugly son I have!'" His lack of good looks became a way to mock him when he became president of Mexico.

The comedian Chespirito (real name Roberto Gómez Bolaños) was his first cousin once removed.

When the family lived for a time in Oaxaca, the young Díaz Ordaz attended the Institute of Arts and Sciences, whose alumni included Benito Juárez and Porfirio Díaz. He was a serious student, but due to his family's financial circumstances, he could not always buy the textbooks he needed. At one point, the family lived as a charity case with a maternal uncle in Oaxaca, who was a Oaxaca state official. The family had to absent themselves when powerful visitors came to the residence. While Gustavo attended the institute, his elder brother Ramón taught there after studies in Spain, teaching Latin. A student mocked Professor Ramón Díaz Ordaz's ugliness, and Gustavo defended his brother with physical force. Díaz Ordaz graduated from the University of Puebla on 8 February 1937 with a law degree. He became a professor at the university and served as vice-rector from 1940 to 1941.

Early political career 

His political career had a modest start. He had not fought in the Revolution and his father had been part of Porfirio Díaz's regime, so his political rise was not straightforward. He served in the government of Puebla from 1932 to 1943. In the latter year he became a federal politician, serving in the Chamber of Deputies for the first district of the state of Puebla, and he served as a senator for the same state from 1946 to 1952. He came to national prominence in the cabinet of Mexican President President Adolfo López Mateos from 1958 to 1964, as Minister of the Interior (Gobernación). On 18 November 1963, he became the presidential candidate for the Institutional Revolutionary Party (PRI). Despite facing only token opposition, Díaz Ordaz campaigned as if he were the underdog. He won the presidential election on 5 July 1964.

Presidency

Inauguration

Díaz Ordaz assumed the presidency on 1 December 1964 at the Palacio de Bellas Artes. There, he took the oath before the Congress of the Union presided over by Alfonso Martínez Domínguez. Former president Adolfo López Mateos turned over the presidential sash, and Díaz Ordaz delivered his inaugural address. The address lasted almost an hour, which was long for an inauguration speech in Mexico at the time. In his address, he promised to defend Mexico's constitution, submit to the will of Mexico's people, to prioritize the needs of Mexico's farmers, and (in response to criticism of the government's heavy involvement in business) that the government would not compete or supplant private investment. On foreign policy, he stated that Mexico would not break off relations with Fidel Castro's Cuba, and that foreign investment was always welcome in Mexico as long as laws were followed. He announced the members of his cabinet, retaining four ministers from López Mateos. Also at the inauguration were former presidents Emilio Portes Gil, Abelardo L. Rodríguez, Lázaro Cárdenas, Miguel Alemán Valdés, and Adolfo Ruiz Cortines.

Domestic policy 
As president, Díaz Ordaz was known for his authoritarian manner of rule over his cabinet and the country in general. His strictness was evident in his handling of a number of protests during his term, in which railroad workers, teachers, and doctors were fired for taking industrial action. A first demonstration of this new authoritarianism was given when he used force to end a strike by medics. Medics of the Institute for Social Security and Services for State Workers, especially residents and interns, had organized a strike to demand better working conditions and an increased salary. 
His authoritarian style of governing produced resistance such as the emergence of a guerrilla movement in the state of Guerrero. Economically, the era of Díaz Ordaz was a time of growth. He established the Mexican Institute of Petroleum in 1965, an important step, for oil has been one of Mexico's most productive industries.

Student movement 

When university students in Mexico City protested the government's actions around the time of the 1968 Summer Olympics, Díaz Ordaz oversaw the occupation of the National Autonomous University of Mexico and the arrest of several students, leading to the shooting of hundreds of unarmed protesters during the Tlatelolco massacre in Downtown Mexico City on 2 October 1968. The Mexican army fired ruthlessly because a group called "Battalion Olympia" started the shooting between the unarmed students and many other people who let the students take shelter inside their homes. Statistics concerning the casualties of this incident vary, often for political reasons. Some people were kept imprisoned for several years. The crackdown would eventually be denounced by Díaz Ordaz's successors, and ordinary Mexicans view the assault on unarmed students as an atrocity. The stain would remain on the PRI for many years.

Every year, on the anniversary of the Tlatelolco massacre, the statue of Díaz Ordaz in Zapopan, Jalisco, is vandalized by having a bucket of red paint splattered on it.

Attempt to democratize the PRI 
Díaz Ordaz's authoritarian manner of rule also prevented any attempt to democratize the PRI. The president of the PRI, Carlos Madrazo, made such an attempt by proposing inner-party elections in order to strengthen the party's base. After his attempt failed, Madrazo resigned.

Foreign policy

United States 

During the administration of Díaz Ordaz, relations with the US were largely harmonic, and several bilateral treaties were formed. In Diaz Ordaz's honor, President Richard Nixon hosted the first White House state dinner to be held outside Washington, D.C., at San Diego's Hotel del Coronado on 3 September 1970.

However, there also were some points of conflict with the US. One was the antidrug Operation Intercept, conducted by the U.S.; between September and October 1969, all vehicles entering the US from Mexico were inspected. Mexico also embraced the doctrine of nonintervention, and Díaz Ordaz condemned the US invasion of Santo Domingo, the capital of the Dominican Republic.

Treaty of Tlatelolco 
Under his administration, the Treaty of Tlatelolco prohibited the production, possession, or use of nuclear weapons in Latin America. Only peaceful use of nuclear energy was allowed. The treaty made Latin America a nuclear weapon-free zone.

Presidential succession

On 12 October 1969, Díaz Ordaz chose his Secretary of the Interior, Luis Echeverría, as his successor, the seventh successive such selection by a sitting president without incident. Other possible candidates were Alfonso Corona de Rosal, Emilio Martínez Manatou, and Antonio Ortiz Mena. He also considered Antonio Rocha Cordero, governor of the state of San Luis Potosí and former Attorney General, who was eliminated owing to his age (58), and Jesús Reyes Heroles, who was disqualified because a parent had been born outside Mexico, in this case Spain, which was prohibited by Article 82 of the Constitution. In the assessment of political scientist Jorge G. Castañeda, Echeverría was Díaz Ordaz's pick by elimination, not choice.

Later life  

After his term expired, Díaz Ordaz and his family vanished completely from the public eye; he was occasionally mentioned in newspapers (usually in a derogatory manner), he seldom gave interviews, and he was usually spotted only when voting in elections.

In 1977, a break from that obscurity came as he was appointed as the first Mexican Ambassador to Spain in 38 years, relations between the two countries having previously been broken by the triumph of Falangism in the Spanish Civil War. During his brief stint as Ambassador, he met with hostility from both the Spanish media and the Mexican media, as he was persistently asked questions about his actions as president. He resigned within several months because of that and his health problems.
 Popular discontent led to a catchphrase: "Al pueblo de España no le manden esa araña" ("To the people of Spain, do not send that spider").

Díaz Ordaz became a critic of Luis Echeverría's presidency, particularly his use of populist policies. Díaz Ordaz once referred to Echeverría as someone who was, "out of control. [Echeverría] talks about anything. He doesn't know what he is saying. He insists he's going to make changes, but he doesn't say to what end."

He died on July 15, 1979, aged 68 of colorectal cancer, at home in his bed in Mexico City, with his physician and children Gustavo, Guadalupe, and Ramón all present. His remains were buried at Panteón Jardín, with those of his wife.

Legacy and public opinion

Licenciado Gustavo Díaz Ordaz International Airport in Puerto Vallarta is named after him.

Public opinion on the Díaz Ordaz administration and its legacy continues to be mostly negative, being associated with the Tlatelolco massacre and a general hardening of authoritarianism that would prevail during successive PRI administrations. Even during his lifetime, his appointment as Ambassador to Spain in 1977 was met with such rejection and protests that he had to resign shortly after.

In a national survey conducted in 2012, 27% of the respondents considered that the Díaz Ordaz administration was "very good" or "good", 20% responded that it was an "average" administration, and 45% responded that it was a "very bad" or "bad" administration.

In 2018, the Government of Mexico City retired all plaques from the Mexico City Subway system making reference to Díaz Ordaz that were installed during his administration.

See also

List of heads of state of Mexico

Further reading 
Aguilar Camín, Héctor. "Nociones presidenciales de cultura nacional. De Álvaro Obregón a Gustavo Díaz Ordaz." En torno a la cultura nacional (1976).
Camp, Roderic A. Mexican Political Biographies. Tucson, Arizona: University of Arizona, 1982.
Castañeda, Jorge G. Perpetuating Power: How Mexican Presidents Were Chosen. New York: The New Press 2000. 
Krauze, Enrique. Mexico: Biography of Power, especially chapter 21, "Gustavo Díaz Ordaz: The Advocate of Order". New York: HarperCollins 1997.
Loaeza, Soledad. "Gustavo Díaz Ordaz: el colapso del milagro mexicano." Lorenzo Meyer and Ilán Bizberg (coords.), Una Historia Contemporánea de México 2 (2005): 287–336.
Smith, Peter H. "Mexico Since 1946: Dynamics of an Authoritarian Regime", in Bethell, Leslie, ed., Mexico Since Independence. Cambridge, UK. Cambridge University Press. 1991.

References

External links
 

Presidents of Mexico
Mexican Secretaries of the Interior
Governors of Puebla
Institutional Revolutionary Party politicians
1911 births
1979 deaths
Mexican diplomats
Deaths from cancer in Mexico
Deaths from colorectal cancer
20th-century Mexican politicians
Ambassadors of Mexico to Spain