American Society of Travel Advisors (abbreviated as ASTA) is a trade association which was formed to represent and defend the business and regulatory public policy interests of travel intermediaries, including travel agencies (including traditional "brick and mortar" agencies, online portals, mega- and corporate agencies, and small and mid-market businesses) and tour providers (including wholesalers and operators). The headquarters of the American Society of Travel Advisors is in Alexandria, Virginia, United States; it is a US Internal Revenue Service 501(c)(6) tax-exempt not-for-profit entity.

Its members adhere to a strict code of ethics and include travel agents, intermediaries, and supplier companies who offer travel products and services such as tours, cruises, hotels, destinations, tourist bureaus, ground transport, car rentals, local guides and hosts. leading advocate for travel advisors and the entire travel agency community, including suppliers and the traveling public.

History
The American Society of Travel Advisors (ASTA) was founded on April 20, 1931, in New York City as the American Steamship and Tourist Agents Association. ASTA changed its name to the American Society of Travel Agents in 1944. On January 26, 2000, ASTA acquired the assets of The National Association of Commissioned Travel Agents, Inc. (NACTA) which is now a membership subsidiary, called National Association of Career Travel Agents since 2009. NACTA represented independent travel agents, cruise-oriented agents, home-based travel agents and outside sales travel agents. On August 28, 2018, the organization was renamed to the American Society of Travel Advisors. NACTA was also rebranded into the ASTA Small Business Network.

ASTA supported the Travel Promotion, Enhancement, and Modernization Act of 2014 Act (H.R. 4450; 113th Congress), a bill that would extend the provisions of the Travel Promotion Act of 2009 (), which established the Corporation for Travel Promotion (also known as Brand USA), through September 30, 2020, and impose new performance and procurement requirements on the corporation. ASTA President Zane Kerby said that the bill "is essential to marketing the United States as a desirable destination for international tourists, conferences and business."

In 2022, ASTA supported the Travel and Tourism Omnibus Act, which among other things, creates an Assistant Secretary of Travel and Tourism at the U.S. Department of Commerce, elevating the importance the U.S. travel industry plays at home and abroad.

Executive Committee, Board of Directors
The policies of ASTA are established by an Executive Committee and National Board of Directors.

2023-2024 Executive Committee

 Jackie Friedman, President, Nexion Travel Group (Chair)
 Lee Thomas, COO, ALTOUR; President, Business Travel & The Travel Authority (Vice Chair)
 Kelly Bergin, CEO, Duglin Travel Group (Treasurer)
 Kathy Bedell, SVP, BCD Travel (Corporate Advisory Council Chair)
 Zane Kerby, President and CEO (ex officio)

2023-2024 Board of Directors

 Deb Belchak, President, Lazy Dayz Travel - Regional Director
 Marc Casto, President Leisure Americas, Flight Centre Travel Group – Director-at-Large
 Kareem George, Principal; Founder, Culture Traveler, LLC – Director-at-Large
 Robert Hale, COO, Travel N Relax Inc – Regional Director
 Tiffany Hines, President & CEO, Global Escapes – Director-at-Large
 Pamela Irwin, Vice President of Sales, ATB Travel – Director-at-Large
 Amanda Klimak, President/Co-Owner, Largay Travel - CAC Director
 Anita Pagliasso, Vice President of Industry Relations, KHM Travel Group – Director-at-Large
 Shelly Phillips, Owner, Travel By That Girl - Regional Director
 Rhonda Shumway, President, TerraMar Travel - Small Business Network Director
 John Werner, President, MAST Travel Network - Consortium Director

Membership
Most members are based in the USA. ASTA is organized under New York State Corporation Law but located in Virginia, just outside Washington DC, to assist in its government and industry affairs.

Voting members are only US-domiciled Travel Agent Members and Premium Members. According to ASTA bylaws (last revised in August 2022), ASTA has fourteen membership categories:

Travel Agency Member (also known as Core Member)
Travel Agency Employee Member
Non-Affiliated Member
Host Agency Member
Premium Agency Member
Consortium Member
Premium Agency Employee Member
International Travel Agency Company Member
International Travel Associate Member
Allied Company Member
Allied Associate Member
Travel School Member
Honorary Member
Independent Contractor Member

Partnerships
The organization's partners include Travel Industry Solutions, (TIS) Internova Travel Group, Signature Travel Network, Expedia Group, Explora Journeys, Bus Charter Service Travel, Celebrity Cruises, Norwegian Cruise Line, AmaWaterways and many others.

See also
 Airlines Reporting Corporation (ARC)
 International Air Transport Association (IATA)
 International Association of Travel Agents Network (IATAN)
 United States Tour Operators Association (USTOA)
 Pacific Asia Travel Association (PATA)

References

External links
 
 TravelSense.org – ASTA's Consumer website
 Complaints About Travel Agents or Travel Agencies - USA.gov
 Travel Agents: Their Role and Liability - American Bar Association, June 29, 2017

Non-profit organizations based in Alexandria, Virginia
Organizations established in 1931
Trade associations based in the United States
Traveling business organizations
Travel-related organizations