Ideal World was a British TV shopping channel, broadcasting on DTT, satellite and online, with transactional websites, hosted from studios in Peterborough.

On 5 July 2023, Ideal World was placed into administration with Michael Lennon and James Saunders of Kroll Advisory Ltd. being appointed Joint Administrators.

History
Ideal World had its origins in the 1980s as a mail order company selling products via national press adverts and consumer exhibitions. The company was then called Wrightway Marketing and was run by Paul Wright and his business partner Val Kaye.

Ideal World launched on 17 April 2000 on digital satellite from studios in Peterborough.

Ideal World originally had Steve Whatley, Paul Lavers and Debbie Flint as the three main faces of the channel. Mark Thatcher was installed as Head of Production. The channel helped to launch the careers of notable TV directors such as Brendan Sheppard whose career would go on to include shows like CiTV, CBBC and Doctor Who.

On 6 March 2001, the facility at Peterborough was completely destroyed by fire.  The channel was back broadcasting within weeks from various temporary facilities whilst the main building was rebuilt, it was not fully operational again until September 2002.

On 18 April 2003, Ideal World's first sister channel Create and Craft was launched and on 1 January 2004 Ideal Vitality started broadcasting. This was originally a channel from Goldshield, "Goldshield Vitality", for which Ideal Shopping Direct provided the studio recording and broadcast facilities. However, by the end of 2005 Goldshield pulled out of the venture. Ideal Shopping then broadcast a similar channel focusing on health and beauty products from Ideal's range, under the 'Vitality' name. Ideal Vitality was then wound down and replaced with highlights from past Ideal World shows, the channel being renamed on the Sky EPG as Ideal World 2.  Ideal World 3, then followed, repeating Ideal World 2 shows.

On 23 April 2004, Ideal World began broadcasting on Freeview on Channel 22, a position it retained until 19 January 2022 when the channel traded places with another shopping TV channel, 'TJC', moving in the process to Channel 50. A week later, a Freeview re-shuffle moved the channel to number 51 on the EPG.

Jewellery Vault, a falling-auction style jewellery channel was launched on 1 July 2005 broadcasting live 5pm-1am and subsequently closed in July 2006 due to it not covering its operating costs.

On 3 March 2010, Ideal World 2 was renamed Ideal Extra and Ideal World 3 was renamed Ideal & More. On the same day, Ideal Extra launched on Freeview.

In 2011, the company was delisted from the AIM stock market, after acquisition by Village Ventures' investment fund, Inflexion Private Equity. The company was subsequently sold to The Blackstone Group, in 2015.

In May 2013, Ideal World became the subject of a BBC Watchdog investigation after viewer complaints about non-delivery of goods and allegedly poor quality of some products. Customers also alleged that complaints to Ideal World customer services either went unanswered or were not satisfactory. The Watchdog investigation followed claims by the Daily Mirror online that complaints about Ideal World submitted to its blog had "passed the 100 mark".
Ideal World was acquired by Aurelius Group, in July 2018, Aurelius originally owned Bid shopping and its subsidiary, Bid tv, between 2009 and 2013.

Ideal World on ITV and STV
On 1 August 2019, Ideal World and Create and Craft started to simulcast live broadcasts on ITV (and UTV) between midnight or thereafter until 3am, replacing Jackpot247. In September 2021, Ideal World started simulcasting on STV at the same time as ITV, meaning Ideal World was broadcast nightly across the whole ITV network for the first time.

CCXTV
CCXTV was launched by Ideal Shopping Direct Ltd on 15 April 2020 as an entertainment channel and took over Create and Craft's Freeview LCN 23, broadcasting from 0700h until 2200h, with a schedule of imports and re-runs of shows like The Bold and The Beautiful, Never the Twain and Hot in Cleveland. The channel was sold to UKTV in October 2020. On 7 December 2020, CCXTV was moved to Freeview LCN 73  and UKTV's Dave Ja Vu was moved from Freeview LCN 79 to the vacated LCN 23.

CCXTV was discontinued on Freeview on 30 January 2021.

Sale of Create and Craft
In January 2022 it was announced that the Create and Craft arm of the business would be sold to Hochanda Global Limited, owners of The Craft Store TV channel (formerly known as HOCHANDA).  Between then and 24 February 2022, Create and Craft was absorbed into The Craft Store's business with both channels running concurrently under the same ownership. On 25 February, Create & Craft's merge was complete by moving the channel into The Craft Store's slot on Freeview (channel 85), channel 95 however remains under ownership of Ideal World Ltd and is expected to close permanently soon. HOCHANDA Global Limited  announced intentions to use The Craft Store's name only for parts of their online business.

In February 2022, Ideal World was sold by asset management firm Aurelius Equity Opportunities to entrepreneur Hamish Morjaria.  To facilitate the full closure of the company, the Deramores knitting arm sold its stock to LoveCrafts  and subsequently closed down; iKan Papercrafts was put into administration due to having no buyer, and the resultant, now void 'shell' of Ideal Shopping Direct Limited was put into administration.

Suspension and Collapse
On 3 June 2023, Ideal World was removed from Virgin Media UK, although no reason was given for its removal. On 30 June 2023, it was announced that Ideal World was put up for sale by Kroll under the alias "Project Graystone", with the channel saying that they owe "hundreds of thousands [of pounds]" to suppliers.

On 3 July at 15:00, the channels (Ideal World and Ideal Extra) began showing a test card mentioning that the channel had "temporarily suspended broadcasting". Staff have reportedly been told there are “several interested parties” in acquiring the business and the company is hoping to share further information. “Over the weekend, the actions of a few key trading partners has added to a recent difficult trading period and therefore we have taken the decision to suspend all trading with immediate effect,” says a statement reportedly sent to its employees. The website was also shut down on the same day, displaying a similar message to the channel.

On 4 July, Sky removed Ideal World and Ideal Extra from its EPG due to inactivity rules. The channels are (as of August 2023) still broadcasting via manually tuning on satellite (e.g. Sky, non-Freesat mode on Freesat) and on Freeview with the test card intact.

On 5 July, it was announced that Ideal World had been placed into administration, with the website being updated to mention as such. On July 7, it was revealed by the parent company that a "slump in trade" had caused its collapse, with the channel's co-founder Paul Wright, blaming the COVID-19 pandemic and a "dramatic change in the market".

On  24 August 2023, Hochanda Global - the current owners of Create & Craft, run by the founders of Ideal World - launched Shop Extra, a part-time shopping channel, from their Oundle studios, taking on some former Ideal World on and off air staff. The new output broadcasts from 6pm in the evening on the Shop Extra (formerly Craft Extra) channel on Sky and as an IPTV streamed channel under the red button on Freeview; a Shop Extra programming block within the main Create & Craft channel after 10pm allowing Freesat and Virgin Media users to view.

On 27 August the suspended broadcast test cards was replaced with a vertical colour bar test card, officially ending Ideal World's broadcasts.

References

External links
 idealworld.tv

Companies based in Peterborough
ITV (TV network) original programming
Shopping networks in the United Kingdom
Television channels and stations established in 2000
Television channels in the United Kingdom
Companies that have entered administration in the United Kingdom