Li Yi (; born June 20, 1979), is a Chinese football coach and former player who is currently the head coach of China League One club Sichuan Jiuniu. He is also an Internet meme in China with a nickname Imperator Li Yi the Great (). A Baidu Tieba named after him is famous for its large number of followers, who often participate in coordinated flooding of other Internet forums. 

As a player, he was a striker who represented Tianjin Locomotive, Beijing Guoan, Shaanxi Chanba and Shenzhen Kingway whom he won the 2004 Chinese Super League with. He would also represent the Chinese national team in the 2003 East Asian Football Championship and 2004 AFC Asian Cup. Since retiring he moved into football coaching and was assigned his first head coaching position with Shenzhen Ruby before leaving the club on 12 April 2015.

Club career
Li Yi started his football career playing for the Tianjin Locomotive youth before he was promoted to their senior team in the 1997 league season. His performances for his club would see him attract the attentions of the Chinese U20 and Chinese U23 teams. This led to top tier club Beijing Guoan interested in his services, however they quickly found that Li Yi had already signed a pre-contract with fellow top tier side Shenzhen Pingan. Shenzhen would eventually allow a loan move to happen and Li Yi would move to Beijing throughout the 1999 league season.

At Shenzhen Pingan Li Yi would quickly establish himself with the team and at the end of the 2000 football league season he would score 9 goals from 21 appearances. During his time at Shenzhen he experienced significant success winning the Chinese Super League in 2004 as well as playing a significant role in the Shenzhen team that reached the semi-finals of the 2005 AFC Champions League by scoring two critical goals in-game and the third goal in over time, for a  3–1 win against Al-Ahli (Jeddah) of Saudi Arabia and being their top goalscorer with 5 goals. Within the tournament unconfirmed comments on the internet about Li claiming his ball shielding is similar and comparable to FIFA World Cup winner Thierry Henry, made him a target for much criticism from home fans. Viewing his off-field comments as pretentious he earned a nickname Imperator Li Yi the Great, and eventually became an Internet meme among Chinese netizens. In fact, Li never said such words. He did mention Thierry Henry after a 2005 AFC Champions League group stage match which Shenzhen beat Suwon Samsung Bluewings 1–0 at home. He said that he shielded the ball in the corner flag area in the injury time to ensure the victory, just like Thierry Henry did. The medium misrepresented his comments because they believed that saying Li's ball shielding was comparable to Thierry Henry can be more attracting.

The 2005 season would be a turbulent time for Shenzhen as their influential manager Zhu Guanghu was appointed the new manager of the China national football team and left Shenzhen. His successor Chi Shangbin would not wield the same respect and significant infighting occurred from senior influential players which included Li Weifeng, Yang Chen and Li Leilei, which coupled with the club's financial difficulties saw a mass exit. Li Yi would eventually follow these players by transferring to fellow top tier club Shaanxi Chanba at the beginning of the 2007 season. He would remain there until the 2010 league season before he decided to retire at the end of the season.

International career

International debut
Li Yi received his first senior international call-up in 1999 by Chinese manager Bob Houghton while playing for Beijing Guoan, however he did not make his debut under him. Li did not make his debut until after his impressive displays for Shenzhen in 2001 and the new Chinese manager Bora Milutinović called him up for a 2002 FIFA World Cup qualification – AFC first round game against Cambodia on 6 May 2001, where he came on as a substitute for Li Jinyu in a 4–0 victory. After the game Li was tried out in several further games, however he could not gain a permanent place within the squad as Milutinović stuck with established players such as Hao Haidong as China went to the 2002 FIFA World Cup. When the World Cup ended Milutinović left and Arie Haan came in as the Chinese manager, which saw Li go on to establish himself as a regular under his reign.

2003 East Asian Cup

The 2003 East Asian Football Championship game against China and Korea Republic football team opened in the face of heated political bitterness on both sides as Korea and China were bitterly embroiled over geographical claims over Goguryeo. With China having participated in the 2002 FIFA World Cup for the first time expectations for China had risen that they could end their losing streak against Korea Republic, a phenomenon termed "Koreaphobia" in China. Meanwhile, the Korean team was embittered over a previous meeting in 1998, which saw Hwang Sun-Hong severely injured, preventing him from playing in the 1998 World Cup in France. With the game played in a passionate manner tensions reached its peak when Li Yi appeared to have kicked Lee Eul-Yong's right shin. this saw Lee react by slapping Li on the back of his head, after which Li rolled onto the ground grabbing his head. This resulted in the referee awarding a yellow card for Li for exaggeration and red card for Lee for violent conduct. After the match Korean websites, especially DC Inside known for high-level digital image editing and digital photography, began to photoshop and produce numerous parodies to ridicule the incident. These parodies are called the Eul-yong Ta, meaning Eul-yong strike or Eul-yong smash in Korean.

2004 AFC Asian Cup
Li Yi was called into the national team that played in 2004 AFC Asian Cup which China were hosting and eventually finished runners-up in. During this tournament Li Yi scored his second goal against Indonesia in a 5–0 win in the group stages. He played in the final as a substitute for Hao Haidong, however, China still lost the game 3–1 to Japan. After the 2004 AFC Asian Cup Li Yi found it increasingly more difficult to be named within the national team. Despite being named for several other friendlies Li Yi could not score within any games. Li Yi was completely dropped from the squad for the 2007 AFC Asian Cup and has since not played for the national team.

International goals

Managerial career

On 22 July 2020, Li was appointed as head coach of China League One club Sichuan Jiuniu.

Honours
Shenzhen Pingan
Chinese Super League: 2004

Filmography

Variety shows

See also
Eul-Yong Ta

References

External links
"China names squad for soccer friendly", China Daily, May 27, 2005.
"China Crushes Indonesia 5–0 in Asian Cup", July 22, 2004.

Player profile at 163.com (In Chinese)
Player profile at sina.com.cn (In Chinese)

1979 births
Living people
People from Bengbu
Chinese men's footballers
Footballers from Anhui
China men's international footballers
Beijing Guoan F.C. players
Shenzhen F.C. players
Beijing Chengfeng F.C. players
2004 AFC Asian Cup players
Shenzhen F.C. managers
Sichuan Jiuniu F.C. managers
Men's association football forwards
Chinese association football commentators
Chinese Super League players
Chinese football managers