Gold House is a non-profit organization based in Los Angeles, New York, San Francisco, and Singapore that promotes the interests of people of Asian and Pacific Islander descent. The collective consists of founders, creators, investors, entertainers, thinkers and other leaders with the goal of highlighting each other's work, investing in both content and companies, and changing perceptions about the impact of the Asian diaspora within and across multicultural communities. According to the organization's website, the strategy is to "forge meaningful bonds across professional, familial, and community life, and leverage those relationships to elevate the Asian diaspora's authentic societal representation and economic success."

History 
Gold House was founded by former YouTube executive and entrepreneur Bing Chen in 2018. Chen, who holds the role of executive chairman and CEO of Gold House, wanted to combat hate and affliction with information by changing the narrative and promoting the impact of Asian Americans. To that end, he created the A100 list which is released annually and includes the 100 Asian Pacific leaders that made the greatest impact on culture and society across a range of industries. Those honored multiple times will eventually make it into the A100 Hall of Fame.

The organization held its inaugural Gold Gala at the Vibiana in Los Angeles in May 2022 to honor Asian representation from the year gone by. Guests included names from the film and television industry such as Mindy Kaling, Henry Golding, Michelle Yeoh and Simu Liu, snowboarder Chloe Kim, designers Prabal Gurung and Phillip Lim, and Boston mayor Michelle Wu. In May 2023, the first A100 celebratory weekend took place with the A100 Welcome Reception at Creative Artists Agency (CAA) in Century City followed by industry-specific Salons, culminating in the second annual Gold Gala attended by Brie Larson, Harry Shum Jr., Destin Daniel Cretton, Eva Longoria, Awkwafina, the cast of “Queer Eye” and Tony Award winner Lea Salonga and more.

Activities 
According to Bing Chen, Gold House had two initial missions to work on as a starting point. The first one was trying to address the misconceptions in the media involving the sexualization of Asian women and emasculation of Asian men that in some cases, can result in deleterious treatment and anti-Asian hate crimes. Gold House is working as cultural consultant on the accuracy of scenes, products and characters on major films and creative projects. The organization's #GoldOpen project helped secure theater buyouts, global distribution and media campaigns for films like “Parasite,” “Crazy Rich Asians” and “The Farewell”, and in January 2021, #GoldOpen released its first Gold List in collaboration with the Coalition of Asian Pacifics in Entertainment CAPE to celebrate the most outstanding Asian and Pacific Islander (API) achievements in film. The second issue was helping Asian Americans in the corporate world break through to upper management, and the organization created an initiative called "Gold Rush", connecting smaller Asian-led companies with AAPI venture capitalists and entrepreneurs in a rigorous 12-week program.

Gold House Ventures 
In April 2022, Gold House established Gold House Ventures and announced the launch of a $30 million fund to boost API leadership in the corporate world by supporting and promoting Asian American entrepreneurs. The fund's investors include venture capital firms Lightspeed, NEA, Bain Capital and General Catalyst, along with philanthropies like the Chan Zuckerberg Initiative. Its individual investors include DoorDash CEO Tony Xu, Block CFO Amrita Ahuja and YouTube co-founder Steve Chen, along with celebrities like rapper Anderson .Paak, 2022 Olympic champion in figure skating Nathan Chen, TV host and producer Padma Lakshmi and actor Daniel Dae Kim.

On May 2, 2023, Gold House rang the opening bell at the Nasdaq stock exchange. The delegation included Bing Chen, Nathan Chen, Sehr Thadhani (Chief Digital Officer, Nasdaq), Kinjil Mathur (Chief Marketing Officer, Squarespace) and R'Bonney Gabriel (Miss USA 2022 and Miss Universe 2022).

A100 
The inaugural A100 list in 2018 included "Crazy Rich Asians" director Jon M. Chu, Twitch co-founder Kevin Lin, Anu Duggal & Sutian Dong, partners at the Female Founders Fund. In 2019, Awkwafina and Sandra Oh, BTS, Hasan Minhaj, Albert Cheng, Kamala Harris and Nathan Chen were among the honorees. The third annual list in 2020 featured Allure editor in chief Michelle Lee, Vanity Fair editor in chief Radhika Jones, Lana Condor, Chrissy Teigen, Lilly Singh, Dwayne Johnson, Blackpink and others. In 2021, tennis player Naomi Osaka, actors Daniel Dae Kim, Maitreyi Ramakrishnan and Auli’i Cravalho, director Chloé Zhao and others appeared on the list. Gold House named Simu Liu, Olivia Rodrigo,  Mindy Kaling, HoYeon Jung , Bowen Yang and more to its 2022 list of A100 honorees. The most recent list in 2023 included Shohei Ohtani, Geena Rocero, Neal Mohan and Bela Bajaria, with the cast of "Everything Everywhere All At Once" receiving a "golden icon award" and Ke Huy Quan getting a "special leading man award".

A100 Hall of Famers include Jon M. Chu, Sandra Oh, Kamala Harris, Nathan Chen, Naomi Osaka, Michelle Yeoh, Mindy Kaling, Phillip Lim, Dwayne Johnson, Chrissy Teigen, Lisa Ling, Dan Lin and more.

Citations

External links
Gold House (Official site)
Gold House on Twitter
Gold House on Instagram
Gold House on LinkedIn
Gold House on Facebook

Asian-American organizations
Asian-American culture
Asian-American society
Asian-American issues
Asian-American history
Organizations established in 2018
Non-profit organizations based in Los Angeles
Non-profit organizations based in San Francisco
Non-profit organisations based in Singapore
Non-profit organizations based in California
Non-profit organizations based in New York City
Anti-Asian sentiment in the United States
Stereotypes of Asian Americans
Racially motivated violence against Asian-Americans
Films about Asian Americans
Asian-American activists
Asian-American art
Asian Americans articles by importance
Asian businesspeople
Asian women in business
Lists of Academy Award winners by ethnicity
Asian-American cinema
Lists of Asian people
Chinese emigrants to the United States
Taiwanese emigrants to the United States
Japanese emigrants to the United States
Hong Kong emigrants to the United States
Vietnamese emigrants to the United States