Amazon first acquired sports rights in April 2017, when they signed a $50 million deal for the non-exclusive rights to stream portions of the NFL's Thursday Night Football games during the 2017 NFL season to Prime subscribers, replacing a previous deal with Twitter. Since then Amazon has acquired exclusive sports rights in 10 countries, including Australia, Canada, Brazil, France, Germany, Italy and the United Kingdom. Premier rights include the Copa do Brasil in Brazil, Ligue 1 and the French Open in France, the UEFA Champions League in the United Kingdom, Germany and Italy, the Premier League in the United Kingdom and Thursday Night Football in the United States.

In December 2022, Amazon launched Sports Talk in the United States; a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row.

Sports Talk

Sports Talk is a free ad-supported streaming television sports talk channel produced in partnership with Embassy Row offered on Amazon Prime and Amazon Freevee. Live programming is aired from 8 a.m. to 8 p.m. eastern time each weekday. Shows on the channel include Bonjour Sports Talk, The Cari Champion Show, Game Breakers, From the Desk Of Master T, The Power Hour, The Greatest Hour of All Time, and The Backup Plan. Notable on-air talent includes Ben Lyons, Cari Champion and Rennae Stubbs.

Channels
Prime Video also offers several "channels" for live sports. These channels are separate, non Amazon subscription services, which add a cost on top of Amazon Prime, but, when purchased, can be accessed through Amazon Prime.

In the United States the channels include, MLB.TV, NBA League Pass (which includes NBA TV), Paramount+ (which includes select sporting events from CBS Sports), PGA Tour Live, Motortrend, MOTV, FuelTV and The Surf Network.

In the United Kingdom the channels include, Premier Sports, Discovery+ Sport, and La Liga TV.

In France the channels include, Golf Channel and Le Pass Ligue 1.

In Brazil the channels include NBA, Premiere and Paramount+ (Copa Libertadores and Copa Sudamericana events).

Current rights

Brazil
 Copa do Brasil (2022-2026)  
Sub-licensed from Grupo Globo
Circa 50 matches per season
Exclusive matches from 1st round until quarter-finals
Semi-finals and final shown, but also shared with SporTV and TV Globo
 NBA (2022-2023)

Canada
ONE Championship
ONE on Prime Video mixed martial arts and muay Thai events (2022–present)

France
Ligue 1 (2021–24)
8 matches per week
10 top pick matches and 66 second and third pick matches per season
Sunday highlight show
French Open (2021–23)
10 night sessions

Germany
UEFA Champions League (2021–24)
Tuesday evening matches up to the semifinals

India
New Zealand Cricket

Italy
UEFA Champions League
16 Wednesday evening matches up to the semifinals
UEFA Super Cup

Japan
Prime Video Presents Live Boxing

United Kingdom
Next Generation ATP Finals (2018–present) 
ATP World Tour
Third party pay TV provider for Queens Club and Eastbourne tournament (2018–present)
All Masters 1000 events (2019–present)
Twelve 500 and 250 series tournaments (2019–present)
Third party pay TV provider for the ATP finals (2019–present)
Premier League
20 matches (2019–present)
WTA Tour
49 tournaments (2020–present)
UEFA Champions League (2024–2027)
One match a week, 20 matches a season

United States
National Football League
Thursday Night Football (2017–present)
NFL Playoffs (2021–2022)
1 preseason game (2022–present)
Major League Baseball 
Select New York Yankees games in home market only (2021–present)
Women's National Basketball Association
30 regular season Seattle Storm games in Washington state only.
ONE Championship
ONE on Prime Video mixed martial arts and muay Thai events (2022–present)
Overtime Elite
20 games

Global
Women's National Basketball Association
17 exclusive national regular season games (2021–present)
WNBA Commissioner's Cup final
Professional Pickleball Association
4 live events per year 
PPA World Championship Series

Former rights
Australian Swimming Championships (Global rights) (2021–2022)
2023 World Baseball Classic (Japan)
Seattle Sounders FC (United States) (2020–2022)
US Open (United Kingdom) (2018–2022)

References

2017 in television
Amazon Prime Video original programming
Television programming blocks
Major League Baseball on television
National Basketball Association on television
New York Yankees
Thursday Night Football
Women's National Basketball Association media