Armenia participated in the Eurovision Song Contest 2023 in Liverpool, United Kingdom, with the song "Future Lover", written and performed by Brunette. The internal selection of Brunette as the Armenian artist in the 2023 contest was announced by the Armenian broadcaster Public Television of Armenia (AMPTV) on 1 February 2023, while the song "Future Lover" was later presented to the public on 15 March 2023.

Armenia was drawn to compete in the second semi-final of the Eurovision Song Contest which took place on 11 May 2023. Performing during the show in position 2, "Future Lover" was announced among the top 10 entries of the second semi-final and therefore qualified to compete in the final on 13 May. It was later revealed that Armenia placed sixth out of the 16 participating countries in the semi-final with 99 points. In the final, Armenia performed in position 17 and placed fourteenth out of the 26 participating countries, scoring 122 points, marking Armenia's highest placing in the Eurovision Song Contest since 2016.

Background 

Prior to the 2023 contest, Armenia had participated in the Eurovision Song Contest fourteen times since its first entry in . Its highest placing in the contest, to this point, has been fourth place, which the nation achieved on two occasions: in  with the song "" performed by Sirusho and in  with the song "Not Alone" performed by Aram Mp3. Armenia had, to this point, failed to qualify to the final on three occasions, in ,  and . The nation briefly withdrew from the contest on two occasions: in  due to long-standing tensions with then-host country Azerbaijan, and in  due to social and political crises in the aftermath of the Second Nagorno-Karabakh War. In , Armenia returned to the contest, with its entry "Snap" performed by Rosa Linn qualifying for the final and placing 20th overall. 

The Armenian national broadcaster, Public Television of Armenia (AMPTV), broadcasts the event within Armenia and organises the selection process for the nation's entry. AMPTV confirmed their intentions to participate at the 2023 Eurovision Song Contest on 20 October 2022. Armenia has used various methods to select the Armenian entry in the past, such as internal selections and a live televised national final to choose the performer, song or both to compete at Eurovision. Between  and , and in 2019 and 2022, the broadcaster internally selected both the artist and the song, while the national final  was organized in , 2018 and . For 2023, the broadcaster opted to continue selecting the Armenian entry internally.

Before Eurovision

Internal selection 
The Armenian entry for the Eurovision Song Contest 2023 was internally selected by AMPTV. On 25 January 2023, Armenian media reported that singer Brunette had been selected to represent the country with an R&B style song, though AMPTV did not comment. On 1 February 2023, AMPTV officially confirmed that Brunette would represent Armenia in the Eurovision Song Contest 2023. Following the announcement, Hovhannes Movsisyan, executive director of AMPTV, stated that "last year, sending a young artist to Eurovision was justified. The song is still successful and captivates millions of fans. I hope this year we will surprise the European audience with a unique Armenian artist." Brunette stated that "I am happy to share the news with you. I just create music, and this time I will share it with the European audience!". Her entry, "Future Lover", was released on 15 March 2023, alongside a music video which was premiered on the official Eurovision YouTube channel. The video was directed by Aramayis Hayrapetyan.

Promotion 
Brunette made several appearances across Europe and Armenia to promote "Future Lover" as the Armenian Eurovision entry. On 8 April 2023, she travelled to Madrid, Spain, where she performed at the PrePartyES in Madrid's Sala La Riviera. On 15 April 2023, Brunette performed "Future Lover" at the Eurovision in Concert 2023 at Amsterdam's AFAS Live in the Netherlands.

In the run-up to the contest, AMPTV launched their annual promotional series Destination Eurovision that introduced and focused on Brunette's journey to Liverpool, and covered the preparations for her Eurovision performance. On 15 April 2023, AMPTV broadcast a special pre-recorded edition of their music programme First Studio, featuring several performances from Brunette, including the premiere of her Armenian language song "Dimak" and special orchestral versions of "Future Lover" and "Arevin Mot".

At Eurovision 

According to Eurovision rules, all nations with the exceptions of the host country and the "Big Five" (France, Germany, Italy, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final. The European Broadcasting Union (EBU) split up the competing countries into six different pots based on voting patterns from previous contests, with countries with favourable voting histories put into the same pot. On 31 January 2023, an allocation draw was held, which placed each country into one of the two semi-finals, and determined which half of the show they would perform in. Armenia was placed into the second semi-final, held on 11 May 2023, and was scheduled to perform in the first half of the show.

Once all the competing songs for the 2023 contest had been released, the running order for the semi-finals was decided by the shows' producers rather than through another draw, so that similar songs were not placed next to each other. Armenia was set to perform in position 2, following the entry from  and before the entry from . Immediately after the close of the second semi-final, a press conference was held in which each of the artists drew the half of the final of which they would perform in. Armenia was drawn into the second half of the final and was later selected by the EBU to perform in position number 17, following the entry from  and before the entry from . 

In Armenia, all shows were broadcast on Armenia 1 and on Public Radio of Armenia, with commentary by Hamlet Arakelyan and . The Armenian spokesperson, who announced the top 12-point score awarded by the Armenian jury during the final, was Maléna, who won the Junior Eurovision Song Contest 2021 for Armenia.

Semi-final

Brunette took part in technical rehearsals on 1 and 4 May, followed by dress rehearsals on 10 and 11 May. This included the jury show on 10 May where the professional back-up juries of each country watched and voted in a result used if any issues with public televoting occurred. 

The Armenian performance featured marble effect pink and blue LED's on the floor, whilst Brunette was positioned on a large platform for the majority of the performance. Brunette's costume was designed by Narek Jhangiryan and alluded to the Mother Armenia monument in Yerevan. Jhangiryan stated that "I drew inspiration from one of the most iconic landmarks in Yerevan - the Mother Armenia statue. This powerful metallic sculpture of a woman can be seen as you enter the city centre and symbolises the strength, power and beauty of Armenian women. My dress is a modern representation of this remarkable statue, designed to pay homage to the enduring spirit of Armenian women". For the performance, the Armenian delegation also included a dance break to the song, altering the original version of "Future Lover".

At the end of the show, Armenia was announced as having finished in the top 10 and subsequently qualifying for the grand final, marking a second consecutive Armenian qualification to the final. It was later revealed that Armenia placed sixth out of the sixteen participating countries in the second semi-final with 99 points.

Final 
Shortly after the second semi-final, a winners' press conference was held for the ten qualifying countries. As part of this press conference, the qualifying artists took part in a draw to determine which half of the grand final they would subsequently participate in. This draw was done in the order the countries appeared in the semi-final running order. Armenia was drawn to compete in the second half. Following this draw, the shows' producers decided upon the running order of the final, as they had done for the semi-finals. Armenia was subsequently placed to perform in position number 17, following the entry from  and before the entry from .

Brunette once again took part in dress rehearsals on 12 and 13 May before the final, including the jury final where the professional juries cast their final votes before the live show on 12 May. She performed a repeat of their semi-final performance during the final on 13 May. Armenia placed 14th in the final, scoring 122 points; 53 points from the public televoting and 69 points from the juries.

Voting 

Below is a breakdown of points awarded to Armenia in the second semi-final and in the final. Voting during the three shows involved each country awarding sets of points from 1-8, 10 and 12: one from their professional jury and the other from televoting in the final vote, while the semi-final vote was based entirely on the vote of the public. The exact composition of the professional jury, and the results of each country's jury and televoting were released after the final. The Armenian jury consisted of Arsen Grigoryan, David Badalyan, Hrach Keshishyan, Vahagn Gevorgyan and Sona Rubenyan. In the second semi-final, Armenia placed 6th with 99 points, receiving maximum twelve points from  and . In the final, Armenia placed 14th with 122 points, receiving twelve points in the televote from  and . Over the course of the contest, Armenia awarded its 12 points to  in the second semi-final, and to  in both the jury and televote of the final.

Points awarded to Armenia

Points awarded by Armenia

Detailed voting results
Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency. This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act. In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently. The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final.

The following members comprised the Armenian jury:
 Arsen Grigoryan – actor, singer
 David Badalyan – singer
 Hrach Keshishyan – film director, producer
 Vahagn Gevorgyan – songwriter, producer
 Sona Rubenyan – singer-songwriter

References 

2023
Countries in the Eurovision Song Contest 2023
Eurovision