And babies (December 26, 1969) is an iconic anti-Vietnam War poster. It is a famous example of "propaganda art" from the Vietnam War, that uses a color photograph of the My Lai Massacre taken by U.S. combat photographer Ronald L. Haeberle on March 16, 1968. It shows about a dozen dead and partly naked South Vietnamese women and babies in contorted positions stacked together on a dirt road, killed by U.S. forces. The picture is overlaid in semi-transparent blood-red lettering that asks along the top "Q. And babies?", and at the bottom answers "A. And babies." The quote is from a Mike Wallace CBS News television interview with U.S. soldier Paul Meadlo, who participated in the massacre. The lettering was sourced from The New York Times, which printed a transcript of the Meadlo interview the day after.

According to cultural historian M. Paul Holsinger, And babies was "easily the most successful poster to vent the outrage that so many felt about the conflict in Southeast Asia."

History

In 1969, the Art Workers Coalition (AWC), a group of New York City artists who opposed the war, used Haeberle's shocking photograph of the My Lai Massacre, along with a disturbing quote from the Wallace/Meadlo television interview, to create a poster titled And babies. It was produced by AWC members Irving Petlin, Jon Hendricks and Frazer Dougherty along with Museum of Modern Art members Arthur Drexler and Elizabeth Shaw. The Museum of Modern Art (MoMA) had promised to fund and circulate the poster, but after seeing the 2 by 3 foot poster, pulled financing for the project at the last minute. MoMA's Board of Trustees included Nelson Rockefeller and William S. Paley (head of CBS), who reportedly "hit the ceiling" on seeing the proofs of the poster. Both were "firm supporters" of the war effort and backed the Nixon administration. It is unclear if they pulled out for political reasons (as pro-war supporters), or simply to avoid a scandal (personally and/or for MoMA), but the official reason, stated in a press release, was that the poster was outside the "function" of the museum. Nevertheless, under the sole sponsorship of the AWC, 50,000 posters were printed by New York City's lithographers union. 

On December 26, 1969, a grassroots network of volunteer artists, students and peace activists began circulating it worldwide. Many newspapers and television shows re-printed images of the poster, consumer poster versions soon followed, and it was carried in protest marches around the world, all further increasing its viewership. In a further protest of MoMA's decision to pull out of the project, copies of the poster were carried by members of the AWC into the MoMA and unfurled in front of Picasso's painting Guernica – on loan to MoMA at the time from the Rockefeller family, the painting depicts the tragedies of war and the suffering it inflicts upon innocent civilians. One member of the group was Tony Shafrazi, who returned in 1974 to spray paint the Guernica with the words "KILL LIES ALL" in blood red paint, protesting about Richard Nixon's pardon of William Calley for the latter's actions during the My Lai massacre.

Although the photograph was shot almost two years prior to the production of the poster, Haeberle had not released it until late 1969. It was a color photograph taken on his personal camera, which he did not turn over to the military, unlike the black and white photographs he took on a military camera. Haeberle sold the color photographs to Life magazine where they were first seen nationally in the December 5, 1969, issue. When the poster came out a few weeks later, in late December 1969, the image was still quite shocking and new to most viewers but already becoming a defining image of the My Lai Massacre and U.S. war crimes in Vietnam.

The message of the poster was that American soldiers were killing babies in Vietnam, and therefore that the war was immoral. According to cultural historian M. Paul Holsinger, And babies was "easily the most successful poster to vent the outrage that so many felt about the conflict in Southeast Asia. Copies are still frequently seen in retrospectives dealing with the popular culture of the Vietnam War era or in collections of art from the period." According to historian Matthew Israel, "My Lai became the representative incident of war crimes in Vietnam. It sparked a great deal of antiwar protest, including efforts by artists, the best-known of which was the And babies poster."

The poster was included in two major MoMA exhibitions: Kynaston McShine's 1970 exhibition of conceptual art, Information; and Betsy Jones' 1971 The Artist as Adversary.

During the 1972 Nixon reelection campaign, the poster was revived with the text replaced with "Four More Years?" in blood red. The British punk band Discharge wrote the song "Q: And Children? A: And Children" on the album Hear Nothing See Nothing Say Nothing (1982).

References

Further reading
 
 

Vietnam War propaganda
Opposition to United States involvement in the Vietnam War
Political posters
1969 works
1969 in art
Anti-war works
Mỹ Lai massacre