Lappi Luxus — services and products for Lapland’s wellbeing tourism

In the project, the Lapland Education Centre REDU and the Lapland University of Applied Sciences assemble a network of companies using nature and natural products and develop the Lapland Luxus business model based on the nature of Lapland. The model takes extensive account of the areas of business competence. The companies applying it ensure the quality and safety of their products and services and comply with the regulations governing their operations in a sustainable and responsible manner, which contributes to lower carbon production. Companies applying the model recognise their customers and know how to market and sell their products both domestically and internationally. The model integrates small enterprises that use natural products into the Lappish tourism cluster and strengthens the opportunities for small enterprises to develop their activities in cooperation with tourism companies. The model will increase the visibility of small and medium-sized enterprises and provide a framework for networking between them. Among the enterprises applying the model, there are 1 to 3 groups of companies applying for the support provided by the EAFRD to support their operations. The measures taken by the project to achieve the objectives are divided into three sets of measures. The Lapland Education Centre REDU and the Lapland University of Applied Sciences are jointly responsible for the first set of measures, which brings together companies in the natural product, wellbeing and tourism sectors and maps their needs. Lapland’s Bachelor of Applied Sciences is responsible for the second in a package of measures to develop a business model for operating in the network. The business model describes the earning logic: what, how, for whom, who and for what price. Service design tools and other practical tools are used in the development of the business model. Redu is responsible for the third set of measures to support and coach companies in business development (feeding). This is based on the business model developed under the leadership of Lapland University of Applied Sciences. The institutionalisation of the activities resulting from the project, as well as the management of the project, will be carried out jointly by the promoters. The results of the project can be structured by measure package. Measure 1 A network of companies in the natural products, welfare and tourism sectors, whose cooperation will develop new products. With the help of the network and new products, businesses will be strengthened as well as the attractiveness of Lapland’s tourism throughout the year. The network enables the development of a coherent business model.  Measure 2 Business model supporting the development and expansion of companies’ operations, which takes into account the revenue logic of services and products, locality, folklore and research data, natural products and raw materials in a sustainable and responsible way. At the heart of the business model are quality, working in the network and legislation defining the activities.  Measure 3 As a result of the implementation of the business model, enterprises in the natural products, welfare and tourism sectors develop their capacity to strengthen their business operations. Cooperation between companies is increasing and they find new joint business opportunities (groups of companies). Companies grow, find new customers and internationalise their operations. The Lappi Luxus business model is established as part of companies’ operations. The material produced in the project (e.g. publication) can be used by companies and other actors after the project. The shift in demand from synthetic products to the recovery of natural products and near-produced commodities contributes to the transformation of the production structure towards a slower climate change (low carbon).