Concept: placement
Label (en): product placement
Description (en): marketing technique where references to specific brands or products are incorporated, inline, into another work
Also known as (en): placement marketing, embedded marketing
Label (es): publicidad por emplazamiento
Description (es): estrategia publicitaria
Also known as (es): emplazamiento, publicidad indirecta, posicionamiento de producto, emplazamiento publicitario, product placement, colocación de producto, placement, colocacion de producto
Label (ca): emplaçament de producte
Description (ca): tècnica de màrqueting
Label (it): pubblicità indiretta
Instance of: business model, technique
Subclass of: advertising