Title: Betty Crocker Cookbook
Content:  The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. Early editions of the cookbook were ostensibly written by the character herself. More than 75 million copies of the book have been sold since it was first published in 1950. Owing to the dominant color of the book's covers over the years, the Betty Crocker Cookbook is familiarly referred to as "Big Red", a term that General Mills has trademarked.
Title: Betty Crocker Cookbook
Content:  The Betty Crocker Cookbook is available in binder, trade paperback, and comb-bound formats, as well as several special-interest formats such as bridal, heart health, and a breast cancer fundraising edition. Mobile apps for iOS and Android are available to access the Betty Crocker recipe database on the web. The Betty Crocker cookbook series includes more than 250 different books published since 1950 on subjects such as cooking basics, entertaining, as well as Betty Crocker: Kids Cook, first published in 1957 as Betty Crocker’s Cook Book for Boys and Girls. In 1980, following broadening American tastes, Betty Crocker cookbooks based around international cuisine started to appear, such as the bilingual English/Spanish Cocina Betty Crocker (a Mexican food guide), Betty Crocker's Chinese Cookbook, Betty Crocker's Indian Home Cooking, and others. The current range of cookbooks features over twenty different books. The original 1950 edition and the Betty Crocker Cooky Book have been reprinted as facsimiles.
Title: Betty Crocker
Content: Crocker, Betty. Betty Crocker's Picture Cook Book. New York: McGraw-Hill and General Mills, 1950 (first edition of the "Big Red" cookbook). ; Dunning, John. On the Air: The Encyclopedia of Old-Time Radio. Oxford University Press, 1998. ISBN: 0-19-507678-8. ; Gray, James. Business without Boundary: The Story of General Mills. Minneapolis: University of Minnesota Press, 1954 (scholarly history of General Mills, including the invention of Crocker). ; Marks, Susan (2007). Finding Betty Crocker: The Secret Life of America's First Lady of Food University of Minnesota Press. ISBN: 978-0-8166-5018-7. (Popular book.) ; Shapiro, Laura. "Is She Real?" In Something from the Oven: Reinventing Dinner in 1950s America, 169–209. New York: Viking, 2004. (Chapter on Betty Crocker in a popular book with footnotes.) Shapiro, Laura. "Is She Real?" In Something from the Oven: Reinventing Dinner in 1950s America, 169–209. New York: Viking, 2004. (Chapter on Betty Crocker in a popular book with footnotes.) 
Title: Betty Crocker
Content:  From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker's 101 Delicious Bisquick Creations, as Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland. 1941–1945: The Betty Crocker Cook Book of All-Purpose Baking was published as an aid to wartime considerations in cooking. In 1950, the Betty Crocker Picture Cookbook was published. It was written by nutritionist Agnes White Tizard. In 2005, the 10th edition of the Betty Crocker cookbook was published, as well as a Spanish/English bilingual book that collects some of the more common recipes for Spanish-speaking readers looking to cook American-style food. An 11th edition, in ring-binder format, appeared in 2011. At least 17 other Betty Crocker recipe collections were also in print in 2015. Recipes and collections are also available digitally.
Title: Betty Crocker Cookbook
Content:  It is commonly asserted that the primary purpose of the Betty Crocker Cookbook is to sell pre-packaged Betty Crocker-brand ingredients, which are specified in the book's recipes. The culinary historian Laura Shapiro does not dispute this, but suggests that the relative ease of making a partially pre-packaged cake recipe from the cookbook empowered women to experiment and to view cooking as a creative outlet, which in turn helped housewives of the 1950s begin to see homemaking as a respectable profession unto itself.
Title: Betty Crocker Cookbook
Content:  print run of 950,000 copies, as Betty Crocker's Picture Cook Book, the first edition sold for $2.95, with a $3.95 deluxe edition available. The book's launch was heavily promoted by General Mills, with ample time devoted to it on the Betty Crocker's Magazine of the Air radio program and advertisements in magazines such as Ladies' Home Journal, which emphasized that over $100,000 had been spent developing the book's "revolutionary" recipes. The 2161 recipes for the book were developed by a team of 50 chefs at the General Mills test kitchens, supervised by the home economist Janette Kelley. The book was an immediate best-seller and contemporary reviews were positive; 
Title: Betty Crocker Cookbook
Content:  modern review, and many are "grossly outdated"; there are several recipes for hamloaf and an "international" recipe for "Spaghetti Oriental". A recipe for tuna and Jell-o pie from a 1965 cookbook was featured in a Buzzfeed listicle of "truly upsetting vintage recipes". The 12th edition (subtitled "Everything You Need to Know to Cook From Scratch") was published in October 2016 and features more contemporary cuisine; there are recipes for beef pho, ropa vieja, and shakshouka. An entire chapter is devoted to vegetarian cuisine. The Betty Crocker Cookbook is now the flagship book of what has become a large collection of books printed under the Betty Crocker name.
Title: Betty Crocker Cookbook
Content:  Chicago Tribune declared it the best general cookbook ever published, and The New York Times noted that its sales of 18,000 copies a week were several times that of the most recent Ernest Hemingway novel. The original 1950 edition assumed very little knowledge on the part of the reader. The book made extensive use of photography and charts to make its techniques accessible to beginning cooks. It featured an extensive glossary that explained cooking terminology and in addition to recipes it offered instructions for using then-new appliances such as refrigerators and electric ranges. With the Great Depression and food rationing due to the Second World War in 
Title: Betty Crocker Cookbook
Content:  Early media forays for the Betty Crocker character included Betty Crocker Cooking School of the Air broadcast from Minneapolis radio station WCCO beginning in 1924, and several cooking pamphlets such as "Betty Crocker's 101 Delicious Bisquick Creations As Made And Served by Well-Known Gracious Hostesses". The character was so successful that in 1945 Fortune magazine named her the second most popular woman in the United States, after Eleanor Roosevelt. The same article exposed Crocker as "a fake", though to little apparent effect. By the early 1950s, General Mills surveys showed that 99% of American housewives were familiar with the character. First published on September 8, 1950 with an 
Title: American cookbooks in the 1950s
Content:  Also known as “Big Red,” this cookbook was a national bestseller, becoming the most popular non-fiction book of the year. Between 1951 and 1958, the second edition sold 732,004 copies. The book featured step-by-step photographs to accompany the instructions and many of the recipes recommended the use of various pre-packaged foods. While the Betty Crocker brand had existed since the 1920s, this cookbook was the first of many Betty Crocker cookbooks. Others included Betty Crocker’s Cookbook for Boys and Girls and various updated editions of the picture cookbook released subsequently.

Question: Who is the author of Betty Crocker Cookbook?
Answer: General Mills.