Title: Devon Powers
Content:  In 2019, University of Illinois Press published On Trend: The Business of Forecasting the Future, a study of the cultural economy of the trend analysis and futurology industry. Powers employed ethnographic research methods, visiting forecasting companies such as Sparks & Honey and conducting dozens of interviews to collect material for the book. Scott McLemee notes that the book shines a light on the largely opaque but influential trend-spotting industry. On Trend was selected as a 2020 Choice Outstanding Academic Title.
Title: Weather Trends International
Content:  Weather Trends International is an American company that provides year-ahead weather guidance for retailers, manufacturers, pharmaceutical companies, agricultural firms, and financial analysts worldwide. Its weather solutions are used to help businesses and farmers to manage the weather risk. To forecast the weather, Weather Trends uses a statistical methodology that was first developed in the early 1990s. An independent study from 2014 verified that its forecasts project temperature, precipitation and snowfall trends up to a year ahead worldwide with more than 80% accuracy.
Title: Microtrends
Content:  Microtrends: The Small Forces Behind Tomorrow's Big Changes is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by Twelve on September 5, 2007. Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for this book.
Title: Peclers
Content: Trend Books ; Brand Strategy ; Creative Innovation ; Trend Analysis ; Style Consulting 
Title: Daniel Burrus
Content:  Daniel Burrus invented Hard Trend™ Methodology as a component of his Anticipatory Organization Model. His methodology for separating "hard trends" (trends that will happen) vs. "soft trends" (trends that might happen) was the subject of PBS television specials. A "Hard Trend" is a projection based on measurable, tangible, and fully predictable facts, events, or objects. Strategy based on the certainty of Hard Trends is said to be low risk. A Soft Trend is a projection based on statistics that have the appearance of being tangible, fully predictable facts. Soft Trends are described as changeable.
Title: Charles Faulkner (author)
Content:  In April 2005, Charles Faulkner contributed to SFO Magazine an article entitled, "Inside the Counterintuitive World of Trend Followers: It's Not What You Think. It's What You Know." In this article, Faulkner examines a "trend-following philosophy" which he constructed after having observed the language patterns and behaviors of several top traders. The counterintuitive strategy of trend followers is highlighted by seven general principles: 1. No one can predict the future 2. If you can look at "what actually is," you have a big advantage over most human beings 3. What matters can be measured, so keep refining your measurements 4. You don't need to know when something will happen to know that it will 5. Prices can only move up, down or sideways 6. Losses are a part of life 7. There is only now Faulkner illustrates each principle by referring to the strategic mindsets of top traders such as John W. Henry, Bill Dunn, Ed Seykota, Jerry Parker, Richard Dennis, and Gerald Loeb.
Title: Microtrends
Content:  The book examines how small groups of people can trigger big changes. Specifically, Penn shows how a mere one percent of the American public, or 3 million people, can create a "microtrend" capable of launching a major business or even a new cultural movement, changing commercial, political and social landscapes. From December 2008 to December 2009, Penn authored a regular online column for the Wall Street Journal called "Microtrends", focusing on demographic trends in society and business. Microtrends appeared regularly in the Media & Marketing section of the Wall Street Journal.
Title: Mark Penn
Content:  His book, Microtrends, published by Hachette with Kinney Zalesne, argues that small groups of people can trigger big changes. They argue that a mere one percent of the American public (3 million people) can create a "microtrend" capable of launching a major business or even a new cultural movement, changing commercial, political and social landscapes. From December 2008 to December 2009, Penn authored a regular online column for the Wall Street Journal called "Microtrends".
Title: Microtrends
Content:  The text focuses on subtle and nearly invisible trends in demography, sociology, business, family life, technologies, human interactions, and many other areas—that are currently shaping the potential future of the world and society. Overall, the authors try to categorize approximately 75 microtrends (hence the name of the book) seen in the modern world.
Title: An Army of Davids
Content:  happen when smart people spend time thinking about social trends". Arianna Huffington wrote in the Huffington Post recommending the book. She labeled it "a powerful paean to how changes in technology are empowering the little guy". Joe Trippi, author of The Revolution Will Not Be Televised, called the book "a masterpiece" and also stated that it is "[p]acked with fresh ideas and adorned with graceful prose". Virginia Postrel, a columnist and author of books such as The Future and its Enemies, called it a "smart, fun tour of a major social and economic trend." Mickey Kaus called Reynolds "fearless", and stated that the book features "one big idea after another, like a Hollywood thriller that piles on the plot rather than stopping to tie up the loose ends".

Question: Who is the author of Trends?
Answer: Isaac Asimov.
Isaak Osimov.
Paul French.
Asimov.
Isaak Ozimov.