Title: Mark Penn
Content:  His book, Microtrends, published by Hachette with Kinney Zalesne, argues that small groups of people can trigger big changes. They argue that a mere one percent of the American public (3 million people) can create a "microtrend" capable of launching a major business or even a new cultural movement, changing commercial, political and social landscapes. From December 2008 to December 2009, Penn authored a regular online column for the Wall Street Journal called "Microtrends".
Title: Microtrends
Content:  The book examines how small groups of people can trigger big changes. Specifically, Penn shows how a mere one percent of the American public, or 3 million people, can create a "microtrend" capable of launching a major business or even a new cultural movement, changing commercial, political and social landscapes. From December 2008 to December 2009, Penn authored a regular online column for the Wall Street Journal called "Microtrends", focusing on demographic trends in society and business. Microtrends appeared regularly in the Media & Marketing section of the Wall Street Journal.
Title: Microtrends
Content:  Microtrends: The Small Forces Behind Tomorrow's Big Changes is a non-fiction book by Mark Penn and Kinney Zalesne. The text was initially published by Twelve on September 5, 2007. Mark Penn has been named the winner of the Consumer Insights category in the 2010 Atticus Awards for this book.
Title: Points of Light
Content: Nunn, Michelle (2012). Be the Change! Change the World, Change Yourself. Atlanta: Hundreds of Heads. ISBN: 978-1-933512-00-6. 
Title: Richard Fisch
Content:  Segal, L. (1982). The tactics of change: Doing therapy briefly. San Francisco: Jossey-Bass. [Also in the following foreign editions: Change: La Tattiche del Cambiamento. Rome: Casa Editrice Astrolabio, 1983; La Tactica del Cambio. Barcelona: Editorial Herder, 1984; Tokyo: Kongo Shuppan, in press; Stuttgart: Klett-Cotta, in press; Stockholm: Bokforlaget Naturoch Kultur, in press.] ; Fisch, R., Weakland, J., Watzlawick, P., Segal, L., Hoebel, F., & Deardorff, C. (1975). Learning brief therapy: an introductory manual. Palo Alto: Mental Research Institute. ; Fisch, R., deShazer, S., & Ray, W. (2000). A little friction can be fun: A dialogue between Richard *Fisch and Steve deShazer. 
Title: Margaret Heffernan
Content:  In Beyond Measure, Margaret Heffernan looks back over her decades spent overseeing different organizations and comes to a counterintuitive conclusion: it's the small shifts that have the greatest impact. Heffernan argues that building the strongest organization can be accelerated by implementing seemingly small changes, such as embracing conflict as a creative catalyst; using every mind on the team; celebrating mistakes; speaking up and listening more; and encouraging time off from work. Published by Simon & Schuster, this book was commissioned by TED.
Title: How People Change
Content:  How People Change is a book published in 1973 by psychoanalyst Allen Wheelis.
Title: Worldchanging (book)
Content:  The updated version was published April 1, 2011, called Worldchanging, Revised Edition: A User's Guide for the 21st Century ISBN: 978-0-8109-9746-2. Alex Steffen is the author, Bill McKibben wrote the Introduction, and Van Jones wrote the Foreword. Sagmeister Inc. was the designer.
Title: A Change for the Better
Content:  A Change for the Better is a novel by Susan Hill.
Title: Small Data
Content:  Small Data: the Tiny Clues that Uncover Huge Trends is Martin Lindstrom's seventh book. It chronicles his work as a branding expert, working with consumers across the world to better understand their behavior. The theory behind the book is that businesses can better create products and services based on observing consumer behavior in their homes, as opposed to relying solely on big data.

Question: Who is the author of Small Changes?
Answer: Hal Clement.
Harry Clement Stubbs.
George Richard.
Harry C. Stubbs.
Harry Stubbs.