Title: Trick-or-Treat for UNICEF
Content:   Trick-or-Treat for UNICEF is a fund-raising program for children sponsored by the U.S. Fund for UNICEF. Started on Halloween 1950 as a local event in Philadelphia, Pennsylvania, United States, the program historically involves the distribution of small orange boxes by schools to trick-or-treaters, in which they can solicit small change donations from the houses they visit. Millions of children in the United States, Canada, Ireland, Mexico, and Hong Kong participate in Halloween-related fund-raising events for Trick-or-Treat for UNICEF, and the program has raised over US$188 million worldwide.
Title: Trick-or-treating
Content:  UNICEF started a program in 1950 called Trick-or-Treat for UNICEF in which trick-or-treaters ask people to give money for the organization, usually instead of collecting candy. Participating trick-or-treaters say when they knock at doors "Trick-or-treat for UNICEF!" This program started as an alternative to candy. The organization has long produced disposable collection boxes that state on the back what the money can be used for in developing countries. In Canada, students from the local high schools, colleges, and universities dress up to collect food donations for the local Food Banks as a form of trick-or-treating. This is sometimes called "Trick-or-Eat".
Title: Trick-or-Treat for UNICEF
Content:  the United States; by 1969, 3.5 million American children were trick-or-treating for donations. Children (and adults) in the U.S. have collected more than $175 million for Trick-or-Treat for UNICEF. Donations to Trick-or-Treat for UNICEF support UNICEF's global programing, but in 2005, half of the proceeds were targeted to a domestic cause, aiding victims of Hurricane Katrina. In 2008, the U.S. Fund for UNICEF introduced mobile phone text message donations as well as a MySpace and Facebook page. In 2014, the U.S. Fund for UNICEF partnered with Crowdrise to expand the campaign's online presence, allowing participants to create personal fundraising web pages 
Title: UNICEF
Content:  Since 1950, when a group of children in Philadelphia, Pennsylvania, donated $17 which they received on Halloween to help post-World War II victims, the Trick-or-Treat UNICEF box has become a tradition in North America during the fall. These small orange boxes are handed to children at schools and other locations before 31 October. , the Trick-or-Treat for UNICEF campaign has collected approximately C$91 million in Canada and over US$167 million in the U.S.
Title: Trick-or-Treat for UNICEF
Content:  addition to traditional door-to-door trick-or-treating. Trick-or-Treat for UNICEF has also partnered with Coinstar to allow customers to submit their donations through Coinstar machines. The program has also expanded outside of the United States. UNICEF in Canada began Trick-or-Treat for UNICEF in 1955. The campaign was rebranded after the Government of Canada declared October 31 of each year "National UNICEF Day" in 2000. In 2006, UNICEF Canada discontinued the collection box part of their program, focusing instead on in-classroom fundraising and community engagement. In 2015, UNICEF Canada celebrated 60 years of the National UNICEF Day program having raised more than CA$100 million.
Title: Trick-or-Treat for UNICEF
Content:  Trick-or-Treat for UNICEF was invented by Mary Emma Allison. In 1949, the Allisons were living in Bridesburg, a neighborhood in Philadelphia. When Mrs. Allison saw a UNICEF booth collecting funds to send powdered milk to undernourished children around the world, she thought of getting children to collect donations for UNICEF instead of candy. Reverend Clyde Allison introduced the concept to local Presbyterian churches. On Halloween 1950, the Allisons recruited their own children and their community's to go door-to-door collecting nickels and dimes in decorated milk cartons to aid children in post-World War II Europe. They collected a total of $17 and donated 
Title: U.S. Fund for UNICEF
Content:   UNICEF USA administers the long-running Trick-or-Treat for UNICEF campaign, which began as a local fundraising event in Pennsylvania in 1950 and has since raised more than US$170 million to support UNICEF's work. The U.S. Fund also sponsored the UNICEF Tap Project, which provided children around the world with access to safe, clean water. The Tap Project began in 2007 and ended in 2016.
Title: UNICEF
Content:  In the United States, Nepal and some other countries, UNICEF is known for its "Trick-Or-Treat for UNICEF" program in which children collect money for UNICEF from the houses they trick-or-treat on Halloween night, sometimes instead of candy. The program was discontinued in Canada in 2006. UNICEF is present in 191 countries and territories around the world, but not involved in nine others (Bahamas, Brunei, Cyprus, Latvia, Liechtenstein, Malta, Mauritius, Monaco, Singapore, and Taiwan). Many people in developed countries first hear about UNICEF's work through the activities of one of the 36 national committees for UNICEF. These non-governmental organizations (NGOs) are primarily responsible for fundraising, selling UNICEF greeting cards and products, creating private and public partnerships, advocating for 
Title: UNICEF Canada
Content:  UNICEF is not funded by the UN. Instead, it relies on voluntary donations to fund its work for children worldwide. UNICEF Canada organized the first Trick or Treat Campaign in 1955, and continues to raise funds annually on Halloween (October 31), recognized for this long standing brand work now as National UNICEF Day. UNICEF Canada raises funds primarily through donations, the sale of cards and gifts, partnerships with companies, emergency relief efforts and special events.
Title: Selena Gomez
Content:  for UNICEF's 2009 Trick-or-Treat campaign for the second year in a row. She raised over $700,000 for the charity in 2008 and stated that she hopes to be able to raise US$1 million in 2009. Gomez participated in a celebrity auction and hosted a live web cast series on Facebook in support of the Trick-or-Treat campaign. Gomez returned as the UNICEF spokesperson for the 60th anniversary of Trick-or-Treat for UNICEF campaign in 2010. In celebration of the organization's 60th anniversary, Gomez and the Scene held a benefit concert, donating all proceeds to the campaign. In February 2011, Gomez traveled to Chile to meet with the families of the UNICEF-supported "Programa Puente", which helped families better understand 

Question: where does trick or treat for unicef money go?
Answer: UNICEF's global programing.