Title: Guinness World Records
Content:  Guinness World Records, known from its inception in 1955 until 1999 as The Guinness Book of Records and in previous United States editions as The Guinness Book of World Records, is a reference book published annually, listing world records both of human achievements and the extremes of the natural world. The brainchild of Sir Hugh Beaver, the book was co-founded by twin brothers Norris and Ross McWhirter in Fleet Street, London, in August 1955. The first edition topped the best-seller list in the United Kingdom by Christmas 1955. The following year the book was launched internationally, and as of the 2022 edition, it is now in its 67th year of publication, published in 100 countries and 23 languages, and maintains over 53,000 records in its database. The international franchise has extended beyond print to include television series and museums. The popularity of the franchise has resulted in Guinness World Records becoming the primary international authority on the cataloguing and verification of a huge number of world records. The organisation employs record adjudicators to verify the authenticity of the setting and breaking of records.
Title: Guinness World Records
Content:  nightly among the public, but there was no book in the world with which to settle arguments about records. He realised then that a book supplying the answers to this sort of question might prove successful. Beaver's idea became reality when Guinness employee Christopher Chataway recommended university friends Norris and Ross McWhirter, who had been running a fact-finding agency in London. The twin brothers were commissioned to compile what became The Guinness Book of (Superlatives and now) Records, in August 1954. A thousand copies were printed and given away. After the founding of The Guinness Book of Records office at the top of Ludgate 
Title: Guinness World Records
Content:  World Records database, as well as select new records, with the criteria for inclusion changing from year to year. The retirement of Norris McWhirter from his consulting role in 1995 and the subsequent decision by Diageo Plc to sell The Guinness Book of Records brand have shifted the focus of the books from text-oriented to illustrated reference. A selection of records are curated for the book from the full archive but all existing Guinness World Records titles can be accessed by creating a login on the company's website. Applications made by individuals for existing record categories are free of charge. There is an administration fee of $5 to propose a new record title. A number 
Title: Guinness World Records
Content:  Traditionally, the company made a large amount of its revenue via book sales to interested readers, especially children. The rise of the Internet began to cut into book sales in the 2000s and forward, part of a general decline in the book industry. According to a 2017 story by Planet Money of NPR, Guinness began to realise that a lucrative new revenue source to replace falling book sales was the would-be record-holders themselves. While any person can theoretically send in a record to be verified for free, the approval process is slow. Would-be record breakers that paid fees ranging from US$12,000 to US$500,000 would be given advisors, adjudicators, help in 
Title: Guinness World Records
Content:  107 Fleet Street, London, the first 198-page edition was bound on 27 August 1955 and went to the top of the British best-seller list by Christmas. The following year, it launched in the United States and sold 70,000 copies. Since then, Guinness World Records has sold more than 100 million copies in 100 countries and 37 languages. Because the book became a surprise hit, many further editions were printed, eventually settling into a pattern of one revision a year, published in September/October, in time for Christmas. The McWhirters continued to compile it for many years. Both brothers had an encyclopedic memory; on the BBC 
Title: Rupert Guinness, 2nd Earl of Iveagh
Content:  agency in London, were commissioned to compile what became the Guinness Book of Records. The first edition was published in 1955 and went to the top of the British best-seller lists by Christmas that same year. Since then Guinness World Records has become a household name and the book has sold more than 80 million copies in 77 different countries and 38 different languages. It has also prompted successful television shows around the world, and the launch of the guinnessworldrecords.com website in the year 2000. Rupert became a Knight of the Garter KG in 1955. He retired from Guinness in 1962 in favour of his grandson, Lord Elveden and was elected FRS in March 1964 at ninety for his services to science and agriculture. Lord Iveagh died in his sleep at his house in Woking, Surrey, 14 September 1967.
Title: Guinness World Records
Content:  In 1975, Parker Brothers marketed a board game, The Guinness Game of World Records, based on the book. Players compete by setting and breaking records for activities such as the longest streak of rolling dice before rolling doubles, stacking plastic pieces, and bouncing a ball off alternating sides of a card, as well as answering trivia questions based on the listings in the Guinness Book of World Records.
Title: Guinness World Records
Content:  series Record Breakers, based upon the book, they would take questions posed by children in the audience on various world records and were able to give the correct answer. Ross McWhirter was assassinated by two members of the Provisional Irish Republican Army in 1975 for offering a £50,000 reward for their capture. Following Ross's assassination, the feature in the show where questions about records posed by children were answered was called Norris on the Spot. Norris carried on as the book's sole editor. Guinness Superlatives, later Guinness World Records Limited, was formed in 1954 to publish the first book. Sterling Publishing owned the rights 
Title: August 1955
Content: The first edition of the Guinness Book of Records is published, in London, compiled by Norris and Ross McWhirter. ; Born: Sergey Khlebnikov, Soviet speed skater (d. 1999) ; Died: Augusto Turati, 67, Italian fascist politician 
Title: Guinness World Records
Content:  For many records, Guinness World Records is the effective authority on the exact requirements for them and with whom records reside, the company providing adjudicators to events to determine the veracity of record attempts. The list of records which the Guinness World Records covers is not fixed, records may be added and also removed for various reasons. The public is invited to submit applications for records, which can be either the bettering of existing records or substantial achievements which could constitute a new record. The company also provides corporate services for companies to "harness the power of record-breaking to deliver tangible success for their businesses."

Question: who started the guinness book of world records?
Answer: Sir Hugh Beaver.
Sir Hugh Beaver,.
Hugh Beaver.
Norris and Ross McWhirter.
brothers Norris and Ross McWhirter.