Title: South by Southwest
Content:  South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin, and the me Convention (started in 
Title: Austin, Texas
Content:  a rapid influx of technology and development companies. In recent years, some Austinites have adopted the unofficial slogan "Keep Austin Weird", which refers to the desire to protect small, unique, and local businesses from being overrun by large corporations. Since the late 19th century, Austin has also been known as the "City of the Violet Crown", because of the colorful glow of light across the hills just after sunset. In 1987, Austin originated and remains the site for South by Southwest (stylized as SXSW and colloquially referred to as South By), an annual conglomeration of parallel film, interactive media, and music festivals and conferences that 
Title: South by Southwest
Content:  West by Southwest (WXSW) in Tucson, Arizona, a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW. Other active festivals inspired by SXSW include the following: Festivals inspired by SXSW that are no longer running include: Festivals inspired by South by Southwest have been collectively nicknamed "four-letter festivals". Metro Silicon Valley, which founded C2SV, wrote in 2013 that such festivals were important revenue sources for the alternative weekly newspapers that founded them. On October 3, 2016, a one-day festival, called "South by South Lawn" (SXSL), was held at the White House; it was a collaboration between SXSW, US President Barack Obama, and the American Film Institute.
Title: South by Southwest
Content:  In July 1986, the organizers of the New York City music festival New Music Seminar contacted Roland Swenson, a staffer at the alternative weekly The Austin Chronicle, to talk about organizing an extension of that festival into Austin. They thereafter announced they were going to hold a "New Music Seminar Southwest". The plans did not materialize, however, so Swenson decided to instead co-organize a local music festival, with the help of two other people at the Chronicle: editor and co-founder Louis Black, and publisher Nick Barbaro. Louis Meyers, a booking agent and musician, was also brought on board. Black came up with the name, as a play on the name of the Alfred Hitchcock film North by Northwest. (While Southwest by South is an actual point on a compass, South by Southwest is not. ) The event was first held in March 1987. The organizers considered it a regional event and expected around 150 attendees to show up, but over 700 came, and according to Black "it was national almost immediately." Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swenson remained the festival's key organizers as of 2010.
Title: South by Southwest
Content:  South by Southwest 2020 was scheduled to run from March 13 to 22, but was officially canceled on March 6 due to the COVID-19 pandemic, the result of an order by the city of Austin. The city's Mayor Steve Adler announced the cancellation of the 2020 SXSW and also declared a local disaster area. In the month prior to the conference, SXSW organizers had resisted calls to cancel the conference. On February 28, a spokesperson said: "The SXSW 2020 event is proceeding as planned. Safety is a top priority for SXSW, and we work closely with local, state, and federal agencies year-round to plan for a safe event. Where travel has been impacted, especially 
Title: Music of Austin, Texas
Content: Carnaval Brasileiro ; Eeyore's Birthday Party ; Levitation (formerly Austin Psych Fest) ; Old Pecan Street Festival ; Republic of Texas Biker Rally ; Urban Music Festival Austin is the home of South by Southwest (SXSW), an annual film, music and interactive conference and festival, and the expanding number of fringe events that take place during the festival, at venues all over town. In the fall, Austin hosts the Austin City Limits Music Festival (ACL) and the Fun Fun Fun Fest. In the spring, the long-running Old Settler's Music Festival takes place at the Salt Lick Pavilion & Camp Ben McCulloch just outside the city. Every summer, Austin City Limits Radio puts on a 
Title: Hipster (contemporary subculture)
Content:  Young adults (Millennials) are increasingly influencing culture in a number of cities throughout the Southwest and Rocky Mountain region. These cities are gaining a distinctive artsy, alternative atmosphere which is strongly associated with the term "hipster", forming havens for alternative, liberal lifestyles and politics in the midst of regions which normally have a strong association with the GOP and very traditional, conservative values. One of these cities is Austin, Texas, well known as the home of the South by Southwest Music Festival. Texas is well known for its loyalty to the Republican party, but Austin is one of the few locales in Texas that reliably vote Democratic. There are also several organic foods and cosmetics companies based out of the city. The neighborhood of East Austin 
Title: South by Southwest
Content:  the Old West style, with over 60 actors playing the parts of the android "hosts". SXSW 2018 coincided with a string of bombings in Austin, which had begun on March 2 and ended on March 21, when the presumed perpetrator, Mark Anthony Conditt, blew himself up after being discovered by police. Two of the bombings occurred during SXSW. On March 17, Live Nation Music, a company organizing events for SXSW, received a bomb threat via email. Police searched the area mentioned in the email and found nothing of concern, but planned performances by The Roots and Ludacris, among others, were canceled. Police arrested 26-year-old Trevor Weldon Ingram the next day; Ingram was charged with making a terroristic threat, a third-degree felony, in connection with the email.
Title: South by Southwest
Content:  (2006–2017) ; Sounds by South Bend (originally known as "South by South Bend") – South Bend, Indiana (2013–2015) ; South by Due East – Houston, Texas (2003-2019) ; Yes and Yes Yes (YXYY) (originally known as "Yes by Yes Yes") – Palm Springs, California (2013–2017) The creators of South by Southwest co-created two similar festivals in 1995: North by Northwest (NXNW) in Portland, Oregon (co-founded by the Willamette Week), and North by Northeast (NXNE) in Toronto (co-founded by Now). North by Northwest ended in 2001, and was replaced by MusicfestNW (MFNW), an event run entirely by the Willamette Week. It was joined by TechfestNW, a technology conference, in 2012. From 2006 to 2010, SXSW organizers also 
Title: Music of Austin, Texas
Content:  Austin's official motto is the "Live Music Capital of the World" due to the high volume of venues hosting live music performances in the city, sometimes over 100 on the same night. Austin is known internationally for the South by Southwest (SXSW) and the Austin City Limits (ACL) Music Festivals which feature eclectic international line-ups. The greatest concentrations of music venues in Austin are around 6th Street, the Warehouse District, Downtown, Central East Austin, South Congress, the Red River District, the University of Texas, South Lamar, and South Austin. "Austin music" in its modern form emerged in 1972 when "a new form of country music exploded on the scene that turned its 

Question: when does south by southwest start in austin texas?
Answer: mid-March.