Chip Edwards: What Does Your Brand Look Like in a Voice First World-
Channel: WordPress
Date: 2019-09-09

With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally.   In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

WPTV link: https://wordpress.tv/2019/06/26/chip-edwards-what-does-your-brand-look-like-in-a-voice-first-world/