Liquidity: A critical aspect of business
Channel: JustOneLap
Date: 2015-07-11

Liquidity: An often overlooked, yet critical aspect of fundamentals, is liquidity.

Irrespective of accounting profits, if a business has more cash coming into its bank than going out of its bank account, it will remain in business. Likewise, an apparently profitable business that has no liquidity can actually run itself into bankruptcy.

Cash is king and balance sheet liquidity is a related second, so come learn how to analyse the liquidity of businesses in this video with Keith McLachlan.