Introduction to Redesigning Business through Doughnut Economics
Channel: Doughnut Economics Action Lab
Date: 2023-02-06

What does Doughnut Economics mean for business? And what do we mean by the deep design of business? This video explores these questions by first addressing what it means for businesses to pursue actions and strategies that are both regenerative and distributive. It then explores why and how businesses must also transform their deep design in order to help humanity into the Doughnut.

In essence, Doughnut Economics calls on businesses to demonstrate how they are going to transform so that they will belong a future that is in the Doughnut – aligned to, and in service of, a world where all people and the living planet thrive. Reaching this scale of ambition calls for transforming not only the design of products, but the deep design of business itself. The framework Doughnut Economics proposes for businesses to pursue a redesign is to focus on its Purpose, Networks, Governance, Ownership and Finance.

To use these ideas with or within any business, see DEAL's Doughnut Design for Business tool: https://doughnuteconomics.org/tools/191