Donald Trump Speech : Bad ‘dudes’ and dumb deals – Trumpspeak decoded
Channel: Trump Speech
Date: 2017-02-08

It is too early to judge any improvement to the US itself, but Donald Trump has certainly made Twitter great again. Never before has a world leader communicated in such an effusive and unfiltered way directly to his adoring fans and further terrified millions. But what exactly does the president mean when he deploys the verbal weapons in his strangely childlike linguistic arsenal? Here is a handy guide to the topsy-turvy world of Trumpspeak.
Bad: not what Donald Trump wants

The president is evidently an adept of the Manichean philosophy, according to which the world is divided into the forces of light and the forces of darkness. Thus, anything that offends Trump attracts the one-word denunciation “Bad!”, such as the court ruling suspending his travel ban. “Just cannot believe a judge would put our country in such peril. If something happens blame him and court system. People pouring in. Bad!” Indeed, badness is a powerful force in its own right, as Trump declared: “If the ban were announced with a one week notice, the ‘bad’ would rush into our country during that week.” Here we may note, too, Trump’s creative use of scare quotes, “the ‘bad’”, for scary emphasis. He continues: “A lot of bad ‘dudes’ out there!” Bad dudes? Perhaps this was meant as a comforting reminder of George W Bush’s celebrated stand against “evil folks”. In any case, Trump’s ban is not bad because the point is only to stop the entry of “bad people (with bad intentions)”: at least bad people with good intentions, and good people with bad intentions, are still welcome in Trump’s America.
Biased: not in complete agreement with Donald Trump

Any organisation that criticises the president is, by definition, “biased”, and usually “totally biased”: in fact “biased” just means the same as “totally biased”, for in Trump’s universe nothing admits of shades of grey. Examples of totally biased groups include NBC News, CNN and Saturday Night Live. It is obvious that for someone whose intentions and actions are always perfectly virtuous, any possible demurral must stem from irrational prejudice. Bias is the opposite of even-handedness or fair treatment, hence also Trump’s constant descriptions of any bad publicity he attracts as “unfair”, most recently: “Russia just said the unverified report paid for by political opponents is ‘A COMPLETE AND TOTAL FABRICATION, UTTER NONSENSE.’ Very unfair!” Explaining away all challenge as “biased” or “unfair” is just one of the many ways in which the president has been deeply inspired by the rhetoric of small children.
Deal: capitulation by negotiators other than Donald Trump

Any “deal” not signed by the president himself is, of course, usually “bad” or “terrible” or “dumb” (qv), for instance, Obama’s nuclear accord with Iran, or his agreement to take refugees from Australia. (“I will study this dumb deal!” Trump promised, not explaining why it wouldn’t be a waste of time to study something dumb.) But the exclusive employment of the term “deal” – rather than “diplomatic agreement”, “accord” or “treaty” – reflects the president’s vision of international relations as a predatory business environment, a zero-sum game in which giving anything to the other side means you lose. It is surely reassuring to Americans, then, that his business career has been so stellar, including six company bankruptcies and current debts in the billions of dollars.
Hillary Clinton
‘Dishonest’: Hillary Clinton was demonised during the election. Photograph: Mark Makela/Getty Images
Dishonest: not in complete agreement with Donald Trump

This term is always applied whenever the president mentions the media – ie, “the dishonest media” (passim) – as well as to political opponents, including Hillary Clinton, Ted Cruz and Marco Rubio. If you are the perfect leader, of course, no criticism can be “honest”; it must stem from a wicked determination to spread lies. In this way, Trump turns all intellectual disagreement with him into inherent moral vice, a strategy that was not unknown to the most successful 20th-century despots.
Dumb: not something Donald Trump approves of

The president’s deployment of this word may look merely abusive – as with the “dumb deal” signed with Iran or Hillary Clinton’s “dumb answer about emails” – but, to his fans, the use of such previously unpresidential language is part of the attraction. To call things “dumb” is to adopt a pose of macho common sense, to call a spade a spade, just like any ordinary dude who has happened to win the presidency and stuff his administration with former employees of Goldman Sachs.
Enjoy: this is flattering to Donald Trump

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Sources: http://edition.cnn.com/
                https://goo.gl/Luad6q
                https://www.theguardian.com/us-news/donaldtrump