7 Tactics to Adapt Your Business for Social Distancing
Channel: GoDaddy
Date: 2020-04-12

7 Tactics to Adapt Your Business for Social Distancing
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The COVID-19 (coronavirus) pandemic has created uncertain times for just about everyone, including business owners. People are getting a lot of information from a lot of different places, but social distancing is one recommendation that just about everybody seems to agree on to help slow the spread of the virus.

The goal is to slow the spread of the disease, “flattening the curve” to give healthcare organizations a better chance of providing care to all the people who need it.

Whether you’re a small services business like an accounting or consulting firm, a high-traffic business like a retail store, or even a restaurant or coffee shop, here are 10 actions that you can consider to help keep you, your customers, and the community at large safer.

First, arm your customers and employees with more information. The CDC offers a number of printable fact sheets you can display at your place of business, informing people about the need for social distancing and how diseases like COVID-19 are transmitted.

As recommended by the CDC, it’s in the best interest of public health to cancel or postpone large-scale in-person events like conferences. Gatherings of more than 10 people are not recommended.

Instead of meeting face to face, meet virtually. In most cases, it’s not too difficult to replace a simple meeting with a video conference or a conference call. Pick a platform that will suit your meeting needs.

Even better, transition to a remote work setup. If any of your employees can do their jobs from home, let them work from home. Facebook, Google, Twitter, and Amazon (and GoDaddy) are just some of the companies enacting more flexible work-from-home policies in the wake of the coronavirus outbreak.

If possible, transition to online-only or remote service options. For example, Starbucks recently transitioned to a “to-go only” model to reduce foot traffic.

As a temporary measure for brick-and-mortar locations, reduce or eliminate cash handling. Instead, use tap-based payment systems or digital payment systems whenever possible.

You can also incorporate social distancing by staggering customer flow in some way. For example, you may choose to serve customers only one at a time, or you may funnel them through a different mode of service, like through a drive-through window. Read about how some grocery stores are staggering shopping hours to help protect elderly shoppers.

Even if you aren’t a member of an at-risk population segment, your participation in social distancing can — and will — save lives. You may not be able to follow all of these strategies, but the more active and aware you are, the better.

We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. Now, more than ever, we are here to give our support to our community and businesses out there. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, during this difficult time. If you have questions, you can call our GoDaddy support line at +1 (480) 463-8389. Stay safe and stay healthy!

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