How to measure your startup right! Intro to Pirate Metrics #shorts
Channel: JDM
Date: 2022-07-24

Are you measuring the right things for your startup?

This is part of my series on the Pirate Metrics: https://www.youtube.com/playlist?list=PLU-GT8UM7tjZZ2TLvRkKBTf353SLpTWtS

Too often, founders drift aimlessly, either unsure of how to measure that they’re on the right track, or measuring completely the wrong things. So I’m going to be releasing some short videos over next couple of weeks on how to fix that.

Let’s start with this: All businesses look fundamentally the same. Seriously. You can describe any business — from Walmart to your startup — with the same six metrics: awareness, acquisition, activation, revenue, retention, & referral.

Pirate metrics. AAARRR. Argh!

While the specifics may be different, they‘re the same buckets. They form the engine of your company: people need to know about it, encounter it, get value out of it, pay for it, stay with it, and help you acquire others.

A successful startup is an engine that just hums along, eating tons of customers and not losing them along the way. In other words: traction.

I’m going break each of these down in detail and turn you into a measuring machine. If you’re not already, subscribe or follow.