[Sweet and Snack Series] Growing a Brain and Body Nutrition Company With Will Nitze
Channel: INspired INsider
Date: 10/01/2024

Will Nitze is the Founder and CEO of IQBAR, a company that produces plant-based nutritional protein bars, hydration mixes, and instant coffee that boost brain and body performance. IQBARs are keto, vegan, and paleo-friendly, and are made with nutrient-dense ingredients. Before IQBAR, Will was a Sales and Marketing Manager for Wood Mackenzie, a global insight business for renewables, energy, and natural resources.

Here’s a glimpse of what you’ll learn: 

• [0:00] Intro
• [05:17] Will Nitze introduces IQBAR and the evolution of its products
• [10:47] Creating a unique protein bar with brain health benefits
• [15:56] IQBAR’s product development journey 
• [18:11] What are the various IQBAR flavors? 
• [19:42] Will talks about his entrepreneurial journey
• [25:48] Growth strategies for a CPG company in a changing market
• [41:32] Will shares his thoughts on trade shows and distributors

In this episode…

Mental exhaustion is increasingly prevalent for many from work, school, and other obligations, making it all the more challenging to eat healthy. So, how can you regularly improve your brain and body performance? 

Some foods can help you feel structurally sound, energized, and operate at your best. A passion for mental performance and long-standing interest in the brain propelled Will Nitze to create IQBAR protein bars, hydration mixes and instant coffee that promote sustained cognitive energy, performance, and health. He shares his journey as an entrepreneur in building a nutrition company focused on the brain and body.

On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Will Nitze, Founder and CEO of IQBAR, to discuss how he built a brain and body food brand. Will introduces IQBAR and the evolution of its products, how he's created unique protein bars with brain health benefits, and the growth strategies for a CPG company in a changing market.

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