Episode 48 ~ What I've Learned About Podcasting
Channel: Our Highest Work
Date: 2014-08-01

“Change is the end result of all true learning.”  ― Leo Buscaglia

This episode in brief: 

Setting up a podcast, planning the segments, marketing it, repurposing the content, and ways to improve it. Plus, feedback about Our Highest Work podcast from the audience. And I share the typical download numbers for this podcast.

Episode Notes:

Here is the mindmap “How to do podcasting” -- https://www.mindmeister.com/846671005/how-to-do-podcasting 

Here is the link for “the ideal length of everything online” including research that supposedly says the ideal podcast length is 22 minutes: http://www.orbitmedia.com/blog/ideal-blog-post-length/ 

A simple numbers report for this podcast:
 
Each “Our Highest Work” episode is currently getting about 250 downloads within 4 weeks of release of that episode.  The episodes 6 weeks and older tend to get more, about 400-600 downloads... so it seems that there's a lot of "catching up" happening.

A few episodes have shot past 700, one even has 3400 downloads. Besides the age of the episode, I think it also has a lot to do with how interesting the title (or interviewee) is.

In addition to those audio download numbers, there is also the publicly-available Youtube views. Each episode gets about 30-60 views within 4 weeks of release, and the older ones are 100-200 views... and in this case, "older" means 3 months... maybe it takes longer for people to catch up on video.

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