2015 DataSift Trailer
Channel: BBBT
Date: 10/09/2015

We’ve all heard of big data. In fact, you can’t get away from the articles, conferences, roundtables and webinars about it. However, there’s a core element of big data that frequently gets overlooked: the human element. It’s people – along with their social media profiles and mobile devices –that are driving this data explosion.
This is big human data – the thoughts, feelings and opinions of real people in real-time as documented within articles, blogs and social media. All of this social data is a rich pool of information for companies, providing insight into customer sentiment, industry trends, and buying patterns. In short, it gives you visibility of what makes your target audiences tick. But you have to filter through a huge amount of noise to discover the signals that are important for your business. So, how do you sift through this vast amount data and access the knowledge that gives you a competitive edge? How can you introduce new products and services onto the market, improve customer service, and increase your market share with the help of real-time feedback from your audiences?
This is where DataSift’s technology comes in – it enables you to filter, analyse, enrich and categorise information to unlock the power of human data. In March 2015, we announced our partnership with Facebook to provide companies with access to Facebook topic data. PYLON for Facebook topic data heralds a new era of social media analytics, providing marketers and brands with unrivalled insight into the topics that matter to their target audiences, while protecting people’s identities. This is the future.