Market Penetration, Brand Penetration and Market Potential
Channel: Business of Marketing
Date: 2020-04-11

To download free resources on Marketing, including content from several videos, visit: http://bit.ly/39lbpFI 

Market Penetration, Brand Penetration and Market Potential?

In this video, I describe what Market Penetration, Brand Penetration, Market Potential actually is, what is it used for and how do you go about calculating the Market Penetration Rate, Brand Penetration Rate and Market Potential Rate if you have the respective data with you. 

What is the Marketing Dictionary Playlist?

Marketing Dictionary Playlist is one of the content series within Business of Marketing. In this playlist, I will demystify some of the commonly used terms from the world of Marketing. This content series is an attempt to get you up and running whenever you trip which dealing with concepts around marketing. 

Who is this video for?

This video is designed to assist students who are trying to understand Market Penetration, Brand Penetration and Market Potential from an academic perspective or those getting ready to enter marketing roles. It is also for professionals who might know about these terms, but sometimes get tripped with certain aspects of it and curious minds who are trying to learn more about them. 

What is Business of Marketing?

Business of Marketing is an online channel designed to simplify real world marketing and its related industries such as research, media, advertising, etc. for students, professionals and curious minds. It aims to provide learning from an application in the professional world perspective, without compromising on academic rigor. 

Who is Rahul Chawra?

Rahul is a professional with over 15 years of experience in the marketing and advertising business. He is a post-graduate in management and communication and has worked with and shaped multiple brands over the course of his career. 

How to get in touch for assistance?

You can reach out to Business of Marketing for further questions, clarifications and assistance to help you navigate through your marketing needs better. Just drop a message on srahula@gmail.com and we will get back to you soon.