Insight: Ideas for Change - Michael Porter - Creating Shared Value
Channel: World Economic Forum
Date: 06/09/2012

http://www.weforum.org/

Michael Porter sees huge opportunities for corporations to use capitalism as a driver to tackle social problems via the creation of shared value. Adopting environmentally sustainable policies has been shown to be good for busi- nesses, e.g. through the lower production costs associated with reduced raw material and energy usage.

Porter believes the same efficiencies and benefits can be achieved by corpo- rations looking at their products, supply chain and stakeholder eco-systems through the prism of social issues, and thereby harnessing the effectiveness of capitalism to create a win-win situation.