Toblerone Loses Swiss Chocolate Label Due to Manufacturing Move
Channel: G User
Date: 2023-03-08

In this video, we explore the recent changes made by Mondelez, the owner of Toblerone, to comply with Swissness legislation. The peak-shaped chocolate bar, sold in over 100 countries, can no longer be called Swiss chocolate because some of its production has been moved out of Switzerland to the Slovakian capital of Bratislava. The iconic Matterhorn mountain has also been removed from its packaging due to the legislation, which requires food products claiming to be "Swiss-made" to be produced with 80% of their raw materials sourced from Switzerland, increasing to 100% for milk and dairy products. Essential processing must also be done in the country, with exceptions for natural products that cannot be sourced from Switzerland, such as cocoa.

We discuss the impact of the Swissness Act on the value of the Swiss brand and the reasons behind Mondelez's decision to change the Toblerone packaging. We also take a closer look at the distinctive new Toblerone typeface and logo, as well as the signature of Theodor Tobler, the creator of the chocolate bar in 1908 together with his cousin Emil Baumann. Join the conversation and share your thoughts on Toblerone no longer being Swiss chocolate and the importance of protecting the Swiss label.

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