What makes a brand stand out?
Channel: Digitalscouting
Date: 2023-09-07

What makes a brand stand out?


It's not a secret and these are simple reminders.

1. The one who understands the consumer journey. By analyzing and adapting to the different stages of the consumer journey with a personalized touch.

2. The brand that connects with the human elements, not just sells. By understanding customers' values, emotions, and aspirations to create authentic experiences that really connect with the target audience.

The big question is how to become the brand that people want to buy from.
✅ Prioritize customer satisfaction.
✅ Keep the buying journey simple.
✅ Listen to customer feedback.
✅ Build a strong reputation.
✅ Invest in effective marketing strategies.

And lastly, hire people who are as passionate about your brand as you are.

Incredible insights with experts from the Insurtech Insights event:
Dr. Robin Kiera, CEO of digitalscouting
Josh Hart, Co-Founder, CPO & CTO, YuLife
Sabina Kravcak, Head of Strategy, AXA UK
Graham Gordon, P&C Product Director, Sapiens
Esther Eva Prax, Program Director, InsurTech Hub Munich

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digitalscouting – Marketing, Sales, Strategy, Social Media, Speaking.