Typographics 2020: Typography as Design Language with Anna Kulachek
Channel: Typographics
Date: 2020-09-17

This talk took place on July 25, 2020 for Typographics Conference. The live streaming, recording and archiving were made possible by the generosity of Google Fonts. 

Focusing on her identity design as art director for Moscow’s Strelka Institute, Anna Kulachek uses typography to drive the creation of rich typographic systems. She says, “Developing identity is indeed like a game to me — you need to create a story and players, devise a set of rules. You must always try it out yourself first in order to establish whether the system is working and everything has turned out as you envisioned it. After that all you have to do is write down the rules and pass it on to the others, let them play with it.”

Anna Kulachek is a graphic designer, originally from Ukraine. She has worked with clients such as the MoMA, La Triennale di Milano, Nike, Apple, Calvin Kline, Prada. For the past three years Anna works as an art director at Strelka Institute for Media, Architecture and Design, where she in charge of all visualization of public and education programs at the institute. Anna also acts as an art director for the publishing house at the Institute — Strelka Pres.