Kelly - Grunig: Strategy Meets Symmetry (3 of 5)
Channel: Playmaker Systems
Date: 2013-04-10

Commentary and Critique:  The Playmaker Influence Decision System

-- Tech Industry's Plays and the Apple Map App Case
-- Collaborative Plays in Pharma and Energy
-- Competitive Advantage, Relationships, and Measurement
-- Finding Foils to Drive Discussions and Political Campaigns 

Alan Kelly, Founder & CEO, Playmaker Systems, LLC, and Adjunct Prof., The George Washington University

James E. Grunig, Ph.D., Prof. Emeritus, Department of Communication, University of Maryland

Steven Drake, Steven Drake Associates, LLC (Host)

A companion video to the International Journal of Communication (www.ijoc.com) article, "Dancing with the Giant."  Taped Oct. 26, 2012 at The University of Maryland, College Park, MD.  © Copyright 2012 The University of Maryland and Playmaker Systems, LLC (www.playmakersystems.com).

Download the full IJoC article at http://ijoc.org/ojs/index.php/ijoc/article/view/1952/908