How to find local sports market & fan demographics with Nielsen Scarborough data in SimplyAnalytics
Channel: Chad Boeninger
Date: 19/11/2021

If you want to understand sports fans and consumers in your local city, state or region, you'll need to dig into some data.   In this video we'll look at how to find data to analyze sports fans and consumers  in your local market.  We'll use a subscription database called SimplyAnaltyics to find this information.  Check with your local library about access.