How To Create Evergreen Blog Posts
Channel: Kellie O'Brien Media
Date: 2021-07-17

I’ve built my business on writing evergreen blog posts, which has meant long-lasting organic traffic to my website. Blogs I wrote in the 2010s are still driving traffic to my website here in the 2020s. 
The SEO and strategy around my content means search engines like Google and social platforms like Pinterest keep sending traffic my way.
A challenge has always been knowing which pieces of content will most likely stand the test of time. Backlinko and BuzzSumo teamed up for an evergreen content study. It shows what types of content continues to stay alive on the web long after you write them. I’ve also looked at the posts that have stuck from my own 11 years of blogging.
In this video we firstly look at what is evergreen content, before highlighting 5 types of evergreen blog posts, along with a bonus content type.

Learn more about content types and marketing automation by reading the blog on Kellie O'Brien Media: https://kellieobrien.com.au/2021/07/evergreen-blog-posts/

And then ensure you get a copy of the content marketing plan to start mapping out your content: strategy: https://bit.ly/KWContentPlan