Kelly - Grunig: Strategy Meets Symmetry (Full Video)
Channel: Playmaker Systems
Date: 09/12/2012

In this video, a companion to the International Journal of Communications article, "Dancing with the Giant," Alan Kelly, CEO of Playmaker Systems and architect of the Playmaker influence strategy ontology, and Prof. James Grunig, Ph.D., the communications scholar and author of The Excellence Theory among other seminal works, exchange comments and counter-points of their respective theories and ways in which they conflict and complement one another.  It is a contrast between what to Mr. Kelly is practical and actual and, to Dr. Grunig, positive and normative.

Download the full IJoC article at http://ijoc.org/ojs/index.php/ijoc/article/view/1952/908