SAP Vlog: Paula Jarzabkowski on "Producing Persuasive Findings: Demystifying Ethnography Textwork"
Channel: Strategizing Activities and Practices
Date: 2020-07-29

In this SAP VLOG, Etieno Enang (Strathclyde Business School, Glasgow UK) talks to Paula Jarzabkowski (Cass Business School, City University London) about her and her colleagues’ paper “Producing Persuasive Findings: Demystifying Ethnography Textwork In Strategy And Organisation Research”. The interview includes topics such as: 

• Events that led to the paper collaboration
• The key message(s) of the paper
• Why it is important to give the reader a sense of personalised sensory experience gained from extended immersion in the field
• The importance of writing to research and analytical processes
• Key tips for authors on how to write persuasively

Reference
Jarzabkowski, P., Bednarek, R., & Le, J. (2014). Producing Persuasive Findings: Demystifying Ethnography Textwork In Strategy And Organisation Research. Strategic Organization, 12(4), 274-287. 
https://journals.sagepub.com/doi/10.1177/1476127014554575

Jarzabkowski, P., Le, J.K., & Balogun, J. (2019). The social practice of co-evolving strategy and structure in realizing mandated radical change. Academy of Management Journal, 62(3), 850–882 

Jarzabkowski, P., & Le, J.K. (2017). We have to do this and that? You must be joking. Constructing and responding to paradox through humor. Organization Studies, 38(3-4), 433–462

Jarzabkowski, P., Bednarek, R., & Spee, P. (2015). Making a Market for Acts of God: The Practice of Risk-trading in the Global Reinsurance Industry. Oxford UK: Oxford University Press