Book Marketing Demystified with Matthew Félix
Channel: Mechanics' Institute
Date: 2021-10-12

Produced In partnership with the San Francisco Writers Conference.

In this presentation, author and book-marketing strategist Matthew Félix will discuss some of the many options available to authors for developing on an online marketing strategy, including the specific components that comprise his own strategies and those he uses with clients. From key considerations to think about up front, to the importance of finding your niche and building a platform, to the pros and cons of social media, to the ins and outs of Amazon, and more, Matthew will discuss essential principles, common questions, and frequently underutilized techniques for developing a successful marketing strategy.

Matthew Félix is an author, book-marketing consultant, and indie publisher. He is also Program Manager and Host of the San Francisco Writers Conference Podcast. Five years ago Matthew didn’t have—or even want—any online presence: no website, no Facebook page, no Amazon profile. As he went to publish his first book, he knew that had to change. So began an ongoing exploration of and experimentation with the many approaches, platforms, and tools available for online marketing for writers. Matthew’s hard work immediately paid off. His first book, With Open Arms, topped the Amazon Africa category, as well as the Morocco one four times. Matthew’s novel, A Voice Beyond Reason, which Publishers Weekly’s BookLife Prize called “(a) highly crafted gem,” and his latest, Porcelain Travels, have had similar success. Matthew works with authors and publishers on every aspect of book marketing and publishing, from editing, to interior and cover design, to going live on publishing platforms, to developing and executing comprehensive marketing strategies. Find out more at www.matthewfelix.com.