Tested on Keith Lemon: Big Screen is More Exciting
Channel: Ikon London Magazine
Date: 2021-05-17

The team of scientists put Keith through a number of biometrics tests including eye tracking and heart rate monitoring, to prove that the big cinema screen is better.
- Biometric science study featuring TV star Keith Lemon proves that the cinema is significantly more exciting than watching movies on tv
- Study shows better concentration levels in the cinema vs watching a movie on TV
- Cinema heart-rate reveals greater excitement levels than watching on TV
- Cinema pre-bookings up “significantly” compared to the end of the first lockdown

Video Copyright: Showcase Cinemas

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