7-Eleven is Transforming Slurpee for a New Generation with Marissa Jarrat | Podcast
Channel: Suzy
Date: 2023-06-22

Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer at 7-Eleven, joins Matt Britton on this special episode of The Speed of Culture podcast in collaboration with Adweek. 7-Eleven is modernizing its brand to appeal to a younger demographic by utilizing customer data, understanding Gen Z customers, and addressing economic pressures.

Timestamps:
[03:02] Marissa's Early Career
[06:10] Navigating Consumer Trends
[14:33] Slurpee's New "Anything Flows" Campaign
[18:56] Leveraging First-Party Data for Marketing
[21:48] Sustainability at 7-Eleven
[24:16]- Career Advice from Marissa Jarrett

Tune in to discover how this iconic frozen beverage continues to refresh our minds, bodies, and souls. 

For more insights, visit our blog: 
https://suzy.com/the-speed-of-culture-podcast/transforming-slurpee-for-a-new-generation-marissa-jarratt-evp-chief-marketing-sustainability-officer-7-eleven

Apple Podcast: 
https://podcasts.apple.com/us/podcast/transforming-slurpee-for-a-new-generation-with/id1617896513?i=1000616636630

Spotify Podcast: 
https://podcasts.apple.com/us/podcast/transforming-slurpee-for-a-new-generation-with/id1617896513?i=1000616636630

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