Swatting the Long Tail of Digital Media: A Call for Collaboration
Channel: OCLC Research
Date: 2012-09-11

In this video, Senior Program Officer Ricky Erway gives a brief overview of her report, "Swatting the Long Tail of Digital Media: A Call for Collaboration," which urges a collaborative approach for conversion of content on various types of digital media. The report is intended for managers who are making decisions on where to invest their born-digital time and money. It should help them understand that any expectations that local staff will be able to handle everything are probably impractical. We hope it will also help archivists (and others) in the trenches breathe a sigh of relief to think that perhaps they won't have to deal with an array of obsolete media all on their own.  

This is the second in a series of reports about born-digital materials. As with the first report, "You've Got to Walk Before You Can Run: First Steps for Managing Born-Digital Content Received on Physical Media," this report refers only to born-digital material on physical media. Read both reports at http://oclc.org/research/publications/library/2012/2012-06r.html.