Creators on Creatively Collaborating With Brands—and What Inspires Them
Channel: ADWEEK
Date: 2023-06-14

Last month at Adweek’s Social Media Week event, we caught up with creators and brand executives to discuss the elements of a successful partnership.

When it comes to a successful brand partnership with creators, everyone agreed that authenticity is key.

“You have to just be cool,” said actor and creator Boman Martinez-Reid.

“You need to understand what the creator’s audience and community is like,” added fellow creator Youssef Hasweh.

For more advice and examples of successful partnerships, watch the video above.

#creators #creativity #socialmediaweek
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https://www.adweek.com/creativity/advice-for-brands-working-with-creators-from-creators/

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