The Big Blur: Is That A Product Or An Ad?
Channel: VMA Media
Date: 07/04/2016

A lot has been made about the blurring of advertising and editorial content. In fact the entire last season of South Park was dedicated to the ethics of "Native Advertising". As marketers our reaction to ad avoidance and blocking is to morph advertising into a content business. Some might say it's sneaky, some might say its smart and an improvement. However the blur is spreading beyond content and into product development itself. From GE's advanced material "Moonboots" to Dominos internet connected pizza magnet, when does a product become an ad, and does it even matter?

Featuring:
Jon Haber, Co-Founder at Giant Spoon

Filmed at the ADAPT Summit 2016 Dana Point, CA
http://vmamedia.com/event/adapt-summit-2/