Mayo615's French Odyssey Week 15 - Sales vs. Marketing
Channel: Mayo615
Date: 2019-07-15

Hello! 
And welcome to the Week 15 Update of Mayo615’s Odyssey to France and how to turn Big Ideas into Big Realities. This week I am focusing on the inherent tension between achieving sales and market strategy.
There is a saying that marketing wants the right sale, and sales want a sale right now. As a start-up grows that contradiction often leads to problems. The key is to align strategy with sales development through a bottoms-up approach to developing a strategic focus. Articulate the strategy clearly. Then the strategic planning process begins engaging every person and group in the company. This not only builds a sense of involvement and ownership but creates a positive corporate culture. As an example, Intel is famous for its strategic long-range plan (SLRP) that worked this way. However, this is not to suggest that there are no exceptions to the rule to be considered. My Week 10 and Week 13 videos discuss strategy vs. nimbleness and strategic inflection points, both of which are relevant here.
Remember that my website, mayo615.com has over 400 posts on a wide range of management and technology topics, including strategy development and corporate culture.
That’s my management update for this week. We look forward to your comments and questions. We will respond to all comments and may feature comments in our update videos. If you like what you see here, recommend us to others and click here to SUBSCRIBE NOW