What is Relative Market Share & why is it important?
Channel: Business of Marketing
Date: 2020-09-23

To download free resources on Marketing, including content from several videos, visit: http://bit.ly/39lbpFI 

About this video:

In this video, I introduce and explain the concept of Relative Market Share. It also touch upon why knowing this is crucial and the various kinds of applications that Relative Market Share finds in the industry. 

If you’re not sure about Market Share or Absolute Market Share, I strongly suggest you watch my earlier video where I explain the concept of Market Share in detail: https://youtu.be/4IU17kwvyn4

Who is this video for?

The content on this channel is designed keeping in mind the requirements of students of marketing getting ready to enter marketing roles, marketing practitioners who might want to learn more about these concepts and curious minds who’re just trying to find ways to apply marketing concepts to their benefit. If you’re running a Small or Medium business of your own or a startup, you can apply these concepts to your benefit as well. 

What is Business of Marketing?

Business of Marketing is an online platform designed to simplify real world marketing and its related industries such as research, media, advertising, etc. for students, professionals and curious minds. It aims to provide learning from an application in the professional world perspective, without compromising on academic rigor. 

Who is Rahul Chawra?

Rahul is a professional with over 15 years of experience in the marketing and advertising business. He is a post-graduate in management and communication and has worked with and shaped multiple brands over the course of his career. He has a strong passion to rid the marketing world of bogus knowledge and arm the next generation of practitioners with marketing rigor. 

How to get in touch for assistance?

You can reach out to Business of Marketing for further questions, clarifications and assistance to help you navigate through your marketing needs better. Just drop a message on srahula@gmail.com and we will get back to you soon. 

Intro Video Credits: https://www.eugeniaclara.com/ or @eugeniaclara