Lead Generation Series Part 4: Rendering Value… Invoking Reciprocation
Channel: BizKaboom-SmallBusinessMarketing
Date: 2017-10-05

Marketing Speaker / Marketing Coach Jim Ackerman says the principle of "givers gain" or "reciprocation" comes into play when you get in early and render up-front value. A significant advantage for small business marketers who use lead generation techniques to beat their larger competition.