How to Create a Landing Page (That Converts!)
Channel: Bobi Reviews
Date: 2021-02-03

How to create a landing page... that converts! Learn the qualities a great converting landing page needs to  have in this video.



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*****HOW TO CREATE A LANDING PAGE THAT CONVERTS!****
 
In this video.....

-What is a LANDING PAGE?

-Questions to ask before you get started

-The main features a of high-converting landing page

-Some  examples of successful landing pages

-By the end of this video-know what it takes to make a super successful landing page!




First, what is a landing page?

A LANDING PAGE is a single web page with a single call to action-either a sign up or a button.
Usually get there via an ad or a click button on another page.
The page your visitors land after clicking to 'find out more', 'learn more' etc..


Guides visitor towards a SINGLE GOAL.
Also acts as a bridge/warm up page between advert or content page and sales page. Collect visitor details.

Also called BRIDGE PAGE,SQUEEZE PAGE, OPTIN PAGE.

TWO TYPES OF LANDING PAGES:

1-CLICK THROUGH PAGES--Sell visitors with a product, service or offer.
Warm them up on a problem before sending them to sales page. 
Include images and information to educate, enlighten or help visitors make an informed decision.



2- LEAD GENERATION PAGE--used to collect info eg name, email address 
on a sign up form eg to start building your email list. Offer something of value  in exchange for their details. 
eg free giveaway such as an ebook ,checklist



EXAMPLE FLOW OF USE OF LANDING PAGE:

Eg Advert/Video/Blog article/FB post/IG post-------Landing page(with Op-tin)* -------Sales page-----Thank You page



Eg Advert/Video/Blog article/FB post/IG post-------Landing page--------Opt-in page(collect  name/email address etc 
in exchange for a freebie)------Thank You page


*Always collect details to follow up.
Pop-up opt-in  often more effective , microcommitment..... 



So, BEFORE YOU BUILD A LANDING PAGE....QUESTIONS TO ASK YOURSELF ARE:


-What is the GOAL of this landing/squeeze page(squeeze/optin pages generally
 to collect email adds in exchange for a freebie)

-Who is my audience? What do they want and need? Understand your customer avatar.


-How did they get to my landing page? Adapt your message to suit. 
So use different landing pages for different sources of traffic.  Eg Google Ads vs FB or  Twitter vs blog etc


Now let's talk about.. 

*******THE FEATURES OF SUPER LANDING PAGES THAT CONVERT******

Great landing pages …    
              

-ATTENTION- GRABBING HEADLINE

-SHORT,TO THE POINT,ESSENTIAL INFO,BUT ENGAGING COPY,UNCLUTTERED

-AWESOME OFFER-desirable ,helpful to the audience, make sure to show off BENEFITS

-CLEAR CALL TO ACTION- Eg 'Click here to watch video' ,'Download now',
 
-EASY TO SCAN AT A GLANCE-give an idea of your message quickly,
make your page easily scannable with your main point in your headline 
Using subheadings, bullet points, and different  fonts and colours to 
show importance of various bits of information.

-USE COLOUR TO YOUR ADVANTAGE. Eg contrasting colours, to make things stand out

-CONGRUENCY-CONSISTENCY WITH PREVIOUS AND FOLLOWING PAGE/S OR BRAND 
  eg colours, style, fonts, messaging, should look and feel like previous and following pages eg sales page

-LIMIT EXIT POINTS  ie hyperlinks, don't detract from the intended goal

-USE RELEVANT IMAGES-but make sure images are not to big...loading speed!

-ONLY ASK FOR INFORMATION YOU NEED...The less fields you ask for the better.
You can always ask for more information further down your funnel, after you've  got them to convert.

-TRUST FACTORS SUCH AS PRIVACY POLICY ,how use their details, won't share your info
,make visitors comfortable with giving you their details.

-USE A 'THANK YOU' PAGE TO MAKE MORE IMPACT-The thank-you page is a great way to guide
visitors to other related material on your website or other offers they may also like.*

-FAST LOADING  This can vary a lot between landing page/hosting providers. 
Slow loading speeds can lose you conversions.

-MOBILE FRIENDLY-Make sure your landing page also looks good on mobile

-IN PAID ADVERTIZING-Should match the corresponding ad text.

-SPLIT TESTING-Test different things eg colours, call-to action button placement, sizes, wording etc.

-CONVERSION TRACKING-make sure to track conversions to know what is working.
Tracking links, pixels.

-ALSO USE CLICKABLE SHARE BUTTONS

-USE SOCIAL PROOF TO YOUR ADVANTAGE eg real life testimonials, high followers number/s

So make the most of your chance to make a great impression on your landing page.
Your landing page is at the very beginning of your sales funnel so make it great! Follow these tips to get super high conversions!

Hope you enjoyed this video. If you liked this video please LIKE,COMMENT AND SUBSCRIBE FOR MORE.

Thanks for watching !
See you soon.
Bobi