Decoding TOMS' Brand Strategy using Simon Sinek's Golden Circle I ThinkBastien #Shorts
Channel: ThinkBastien
Date: 2021-09-10

This is how TOMS tells its brand story through the lens of Simon Sinek's Golden Circle (Start With Why).

TOMS' brand blueprint is below.

Why (Brand Purpose)
To improve people's lives in different ways.

How (Mission)
Matching every pair of shoes purchased with a pair of new shoes given to a child in need.

What (Positioning)
The giving shoe company.

For more, visit:
https://thinkbastien.com/brand-strategy-blog/decoding-the-brand-purpose-strategy-of-the-worlds-greatest-companies

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