MillionYou x Michelin | Case study
Channel: MillionYou
Date: 05/05/2020

Michelin was looking for non-standard employer branding activities that would improve their brand awareness and increase recruitment rates. They wanted to inspire young professionals entering the job market. With the key values of leadership and the willingness to grow in an international company, they were looking for the opportunity to attract young, competent, valuable candidates who would help shape the future of the company.

They noticed that there is a missing link between businesses and universities. Young people seem less inclined to apply for a job at a large corporation than they were 10 years ago. Employers are struggling to attract talent especially people who think outside the box and are willing to go that extra mile.

EY Crowdsourcing proposed a challenge on the MillionYou Platform. The Michelin Workshop attracted young data- and analytics-savvy people (predominantly students) and, through a series of tasks, introduced them to Michelin’s values. The key skills tested during this process were in the fields of automation and the English language.

Nearly 6000 students entered the Michelin Workshop on the platform with 450 uploading their solutions to the challenge presented. The best 15 students were invited to a workshop at the Michelin factory and selected students were later offered an internship program.  

Find out more about how unlocking the power of communities can help you thrive in the Transformative Age. 

Visit http://www.millionyou.com