Why Pop Up Grocer Considers Itself a Media Company
Channel: Startup to Storefront
Date: 2020-12-24

Pop Up Grocer is a here-today, gone-tomorrow grocery story.  The stores pop up in major metropolitan cities across the United States and they only lasts for 30 days.  Their goal is to provide the buyer with an experience into new brands they may have never heard of through its perfectly curated selection of small-batch, locally-sourced items. 

At first glance, you may assume this is a pop up grocery store, as the name suggests.  However, there is actually a lot more at play here.  The founder, Emily Schildt, actually doesn't consider her brand to be a grocery store.  Instead, she views this startup as a media company.  Her reasoning may surprise you, and believe it or not, you may want to consider applying her logos to your company as well.

Fun fact: This is exactly why Diego Torres-Palma started Startup to Storefront despite already working for Curato Design/Build.  While a podcast and an interior design/build company may seem totally unrelated, it actually makes perfect sense.

Full podcast episode: https://www.youtube.com/watch?v=PnZWrhf8ZGU  

#entrepreneurship #popupgrocery #mediacompany #startup #marketingtip #marketing #media 

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Pop Up Grocer Social Media:
Follow Pop Up Grocer on Instagram: https://www.instagram.com/popup.grocer/
Check out the Pop Up Grocer Website: https://www.popupgrocer.co/

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Startup to Storefront Social Media:
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/