Strengthening Brand Love: Angelo George, CEO, Bisleri International
Channel: exchange4media Group
Date: 2022-03-25

It is only fair to say that a brand has gained consumer trust when its name is often interchangeably used for the product. Bisleri is one such brand that is synonymous with bottled water in India. Speaking at the Pitch CMO Summit 2022 – Virtual Edition is Angelo George, CEO, Bisleri International who shares with us the Bisleri Journey and how Bisleri has managed to stay relevant and trustworthy for consumers through its value to consumer proposition and clutter-breaking communication. George delivers the Special Address and speaks on the topic, ‘Strengthening Brand Love’.