Luxury Appliances Case Study: Entering the US Market
Channel: TheHaloGroupNY
Date: 2015-10-15

Liebherr, a German brand entering the US market, engaged The Halo Group to build its business in the luxury refrigeration, wine storage, and humidor categories that are entrenched by well-established brands. We started by creating a unique personality for the brand. A totally integrated marketing communications strategy that used innovative media tactics and an online platform to help connect customers to retail locations helped Liebherr successfully compete and to realize a continued and healthy growth in sales. 

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