How to build your business using promotional video - LawnsOne: Renew
Channel: Zoomfilms, effective video for business.
Date: 2021-09-22

Using promotional video to build your business is great as it builds trust to the brands target market. Digital marketing is versatile and profitable due to its greater return in investment as it is shareable across a range of social media platforms and can be used on Youtube, a website, on location, in store and at exhibitions or trade shows. 

Promotional video engages potential customers more as you can fit larger amounts of information in a shorter amount of time, keeping people on your website for longer.

LawnsOne is an family-run, independent business which specialise in Lawncare across London and the South-East. LawnsOne originally contacted Zoomfilms to produce a series of videos that would promote the services they offer whilst demonstrating how they would go about resolving the lawn issues. The aim is to position them as market leaders within their field and since the success of the first year LawnsOne have signed up for another year to continue producing corporate and promotional videos with Zoomfilms.

This particular video is a step by step guide to how solve a very worn down lawn by giving it a complete renew! LawnsOne has an aim to educate their target market into some of the issues they can encounter on their lawn and the services they have to offer so they clients can have a lawn to be proud of. 

In order for your brand to build trust with your target market, you need to send direct, succinct messages to them, the way your brand is presented to them should be consistent - this is a very powerful silent influencer that assures them that § It also makes your marketing content and visual communication easily and instantly identifiable to your market. Because video has become the go-to marketing tool online, it follows that your Corporate Identity (CI) should play a large part in this. ZoomFilms uses animation to extend the benefits of CI by engaging your market with motion. Your logo should complement your brand, animation of your logo is important, ZoomFilms draws on decades of Television Advertising and marketing expertise to design an animation that complements your brand, arrests your target markets' attention and engages them in your communication from the beginning.

If you are interested in finding out how your business/brand could use promotional video as part of your digital marketing technique contact
https://www.zoomfilms.co.uk/contact/ here.

Zoomfilm's is a full-service video production company based in Kent to service London and the South East of England. We provide specialist video production services as well as aerial (drone) video and photography. We produce effective videos for business, including corporate promotional video, testimonial video, animation, infographics, event videos as well as aerial video and photography. 

Using video in marketing has become necessary. It is the most effective way to engage your target market. Creating engagement in your communications is important as demand continues to grow for content, and many people are creating their own video for the sake of video standards will need to improve to capture your viewers' attention.

Our specialist video producers will design and create the right animated logo and infographics for your brand. Our teams are specialists in all aspects of video production, we are fully insured and compliant with the CAA for all of our drone filming and aerial operations.

Corporate identity is an aspect of marketing management and strategy. All large corporations spend hundreds of thousands of Pounds on their CI to ensure that their corporate identity is consistent, your brand deserves the same, and there are different price points that makes video animation accessible to all size businesses.

Visit https://zoomfilms.co.uk for more examples of our work