How to justify Salesforce costs to stakeholders
Channel: Xenai Digital
Date: 2023-03-13

In this video, Robert Lopez, the GM of Brand, Customer Experience and Innovation at North Collective, shares their success story of justifying the costs of a Salesforce digital transformation project to stakeholders. He emphasises the importance of being honest, working closely with partners and Salesforce team, and demonstrating the results and ROI. He also discusses the challenges of managing change and how they built project groups and sub-projects to keep everyone on board and understand the objectives and final state of the project. Join Robert as he shares how their investment in people and stakeholder justification paid off in adopting Salesforce and realizing the hard benefits of their digital transformation.