Sale Management | Chapter 1 Development And Role of Selling In Marketing | Group 1 | M4
Channel: Chamreun IBM
Date: 2021-02-16

Sale Management | Chapter 1 Development And Role of Selling In Marketing | Group 1 | M4
After studying this chapter, you should be able to: 
Understand the implications of production, sales and marketing orientation 
Appreciate why selling generally has a negative image 
Know where selling fits into the marketing mix 
Identify the responsibilities of sales management 
Recognize the role of selling as a career

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