2.3.1 Coca-Cola’s vision on sustainable packaging
Channel: Dezign Ark
Date: 2020-05-06

For this episode’s case study we visit the world’s largest soft drink producer. Coca-Cola distributes their drinks in different forms of packaging: glass bottles, aluminium cans, and plastic bottles. In line with this episode’s focus on plastic recycling, we will discuss the PET bottle and Coca-Cola’s recycling efforts.

In this first video Robert Seegers, Vice-President Public Affairs & Communications of Coca-Cola European Partners, explains why they invest in recycling, how they build towards 100% recycling, and the challenges in that process.

MAIN TAKEAWAYS

- Coca-Cola’s strategy consists of reducing the amount of materials used in their packaging, collect and recycle as much of their material as possible, and using recycled material in their bottles.
- To obtain high quality recycled material that can be used in their packaging, the company has to be involved with collection and processing of the packaging waste as well.
- There is a gradual transition to the use of recycled material in the packaging due to the adjustments that need to be made in the production process.
- Investments in this transition need to be made to sustain a positive and responsible brand image.

See full course here: https://ocw.tudelft.nl/courses/sustainable-packaging-circular-economy/

Sustainable Packaging in a Circular Economy by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.