Body Inclusive Marketing with Carmen Cool
Channel: Room 214
Date: 2019-08-12

Recently, there has been a major surge in the body inclusive movement. For those who don’t know, body inclusivity is the idea that all bodies, no matter their size, skin color, abilities, or gender deserve to be loved and treated fairly by the public—there is no “right” way to look, so all bodies should be represented, especially in the media we consume. As these ideas have gained more traction in the past few years (YAY!), brands have been taking notice and implementing these thoughts into their campaigns. Now, simply because a brand starts using more inclusive language or features a diverse collection of bodies in their imagery doesn’t mean they’re body positive. Here are a few of the pitfalls of inclusive marketing, and some quick tips to make sure you’re on the right track for your next campaign. Keep reading: http://bit.ly/2MZRKjI