Think! Road Safety - Testimonial Campaign - SAPOL 01 - TVC 30 sec
Channel: SA Police News
Date: 2021-07-30

In 2009, 18-year-old Nicholas Holbrook died when the car he was a passenger in slammed into a tree on West Lakes Boulevard. The car was being driven at high speed by Nick’s best mate, Phillip. 

This campaign has been designed to highlight the long lasting and far reaching impact of every road trauma event. It tells the story of the same crash via a series of new interviews with Nick’s parents, Glynis and Michael Holbrook and with the first responders who attended the scene. 

In May 2022, two additional stories were added to this campaign: Janet reflects on her daughter Courtney’s fatal crash in 2013 in which the 23-year old fell asleep behind the wheel and came off the road on her way from work at Gawler Hospital.

Wayne, a CFS Firefighter and first responder, reflects on a particularly horrifying crash he attended on 18 November 2018, in which a 19-year old woman nodded off behind the wheel and died in the resulting crash.

The campaign is a stark reminder to all drivers that one irresponsible or wrong decision can affect many lives, forever. As well as depicting the mental prison that these people now live in, the campaign asks every South Australian: What damage will your driving do? 

Full Playlist of the Testimonials Campaign: 
https://youtube.com/playlist?list=PLsnTUdPmSYk9r6UvzzMc7wIM2M51g9g6n