Vinny DeMarco - Six Step Health Advocacy Strategy - Part 1/2
Channel: Alcohol Healthwatch
Date: 2017-11-28

Alcohol tax increases save lives, but they rarely happen for public health purposes. This presentation will describe one model for global action: the six steps a public health coalition used to enact a substantial alcohol tax increase and dedicate revenues to public health purposes in the US state of Maryland over the strenuous opposition of the powerful alcohol lobby. The six steps are: crafting an evidence based policy; using polling to test public opinion; building a powerful coalition; using the media effectively; making our alcohol tax increase an election issue; and, finally, getting our legislation enacted.

This talk was presented at the Tāmaki Innovation Campus, University of Auckland on October 2, 2017.

To view part 2 click here: https://youtu.be/NptB5frXJI4