TAAT(TM) Now Selling in Tobacco Retailers Throughout Greater London 🎯 Billboard Campaign
Channel: RICH TV LIVE
Date: 2021-12-18

TAAT(TM) Now Selling in Tobacco Retailers Throughout Greater London 🎯 Billboard Campaign - RICH TV LIVE - December 18, 2021 - TAAT™ is now selling in tobacco retailers across the Greater London area of the United Kingdom, primarily in the borough of Croydon. In a May 20, 2021 press release, the Company outlined the unique competitive advantages it stood to benefit from by selling TAAT™ in the United Kingdom to include a lower price point, as well as its exemption from federal U.K. laws that mandate “plain packaging” of tobacco products ( i.e. , TAAT™ can be sold in colourful branded packages). Moreover, TAAT™ could later capitalize on an impending market gap in the tobacco category in the United Kingdom after cigarette giant Philip Morris International announced in July 2021 that it was planning to discontinue sales of tobacco cigarettes in the country by the end of the decade 1. #Taatglobalalternatives #news #richtvlive #trading #stocks #cigarettes #smoking #money #business #finance #education 

TAAT ™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT ™ ”) is pleased to announce that in 2022 it will begin a multistate billboard advertising campaign as part of national-scale initiatives to build upon the existing presence of TAAT™ across the country by raising general awareness of TAAT™ among consumers. Over the course of 2021, the Company has expanded its presence in the state of Ohio, where TAAT™ first launched in December 2020, while also adding an average of over 100 new stores per month in a total of more than two dozen U.S. states through a nationwide network of distributors and wholesalers, including cash-and-carry warehouses. Through a series of promotional campaigns ( e.g. , in-store activation strategies, online advertising with advanced targeting techniques), the Company has optimized its process for converting consumers to TAAT™ products based on empirical data from the product’s first year in the market. Now that TAAT™ is being commercialized in the United States on a national level, the Company is expanding its marketing efforts through out-of-home channels such as billboards, a form of advertisement that tobacco companies in the United States have been barred from engaging in since 1998 1 .
To carry out the new billboard campaign in several U.S. markets, TAAT™ has engaged one of the largest wholesalers of billboards across the United States, providing crucial advertising space to several prominent commercial accounts. As of this writing, TAAT™ billboards are to be placed in high-visibility areas of the following cities:

Atlanta, Georgia (Population 488,000)
Biloxi, Mississippi (Population 45,900, over one million visitors per month primarily from casino tourism 2 )
Charleston, South Carolina (Population 135,000)
Cleveland, Ohio (Population 385,000)
Detroit, Michigan (Population 674,000)
Houston, Texas (Population 2.3 million)
Las Vegas, Nevada (Population 634,000, approximately 3.4 million visitors per month 3 )
The TAAT™ billboards in these regions will contain themes and messaging specific to the culture and attractions of a given market, with an objective of making TAAT™ relatable to consumers who are residents of or visitors to the area. An example billboard design is shown below for Biloxi, Mississippi using references to casino gaming; an interest that is shared among visitors to the Gulfport-Biloxi area, who often arrive on group casino charters (commonly known as “Junkets”) from various regions of the United States.

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