Red Knot Communications: Implementing PR Strategies at the Convergence of Sports
Channel: DataArt | Software Engineering
Date: 2023-09-07

How can sportsbooks utilize PR and communications in the highly regulated market? DataArt met with Ryan Bailey, Senior Account Manager at Red Knot Communications, to learn more about their winning marketing strategies and remarkable projects. Ryan Bailey shares insights into the future of the US market and how Red Knot operates at the intersection of sports, sports betting and gaming. 

00:00 – Intro
00:55 – The story of Ryan Bailey and Red Knot Communications 
02:29 – Red Knot's remarkable projects 
04:44 – The process behind Red Knot’s marketing strategies  
07:31 – How to bring sports clients into the world of US sports betting 
10:06 – What’s unfolding for US sports betting in the next few years 
12:38 – Exploring other continents and markets 
15:06 – Leveraging AI and emerging technologies in the PR world 
17:01 – Sportsbook apps & personalization 
20:15 – Upcoming improvements for sports betting apps 
22:01 – The cricket’s launch in the US sports betting market 
26:57 – Final thoughts 

#DataArt #RedKnot #sportsbetting 
___________________________________________
Website: https://www.dataart.com/industries/media-and-entertainment/sports-betting-solutions?utm_source=youtube&utm_medium=social&utm_campaign=m-sb-convers&utm_content=rkarp-redknot
Twitter: https://twitter.com/DataArt
Facebook: https://www.facebook.com/DataArt
LinkedIn: https://www.linkedin.com/showcase/dataart-media-entertainment-practice/
XING: https://www.xing.com/companies/dataart
Instagram: https://www.instagram.com/dataart