Crowd psychology - why we should not forget to laugh @Crowd Dialog EU 16
Channel: Michael Gebert
Date: 2017-01-25

Crowd Dialog Europe 2016 - Graz - Main Stage Insight Talks

Speaker: 
Jana Ecksteinová
Watchkeeper HitHit

In the discussion of crowd economy we suppress the individuals in the benefit of the collective consciousness. We speak to the masses but that's nothing else than speaking to each other individually. Crowd is still a bunch of individuals, isn't it? And one of the things that connects us with people and makes us comfortable being around them (no matter if it means a marriage or a Twitter feed appearance) is that they make us laugh. How to take the fact to the next level? We have asked hundreds of authors about humor in their crowdfunding projects and I would like to share some best practices of fun and humor in practice. I believe the approach to the individuality is one of the great advantages of crowdfunding and shared economy and that the strong part of the relationship between the authors and backers is something as "ordinary" as humor.