Using Journeys to Inspire Business Objectives / Jochem van der Veer
Channel: Service Design Show
Date: 2023-04-20

This a recording of a presentation from a webinar on how to link customer journeys to business goals. Jochem van der Veer, CEO of the online journey management platform, TheyDo, shares how they use a bottom-up approach to derive goals based on customer journeys and use them to influence high-level business objectives. 

We discusses the importance of making customer goals relevant to company goals and explains the approach of turning journeys into opportunities. By defining opportunities, cross-functional teams can create a structure for bottom-up goal setting that can be applied to any business. 

Jochem shares slides to demonstrate the process of defining opportunities and the steps to inform strategic goals using customer journeys. The presentation provides practical insights and useful tips for businesses seeking to become customer-centric.