How to Stay Relevant in a Competitive Market with Jim Huebner
Channel: SalesPOP!
Date: 2023-05-10

[00:00:00] John Golden welcomes Jim who is the CO and founder of Hener Integrated Marketing a 34-year-old company devoted to helping manufacturing brands become more relevant to their customers and sales channels. 
 
Brand Relevance Challenges [00:01:50] Discussion on the challenges companies face in staying relevant to their customers across industries.

Importance of Constant Evaluation [00:04:44] Importance of constantly evaluating customer needs and behaviors, as well as seeking feedback from vendors and employees to improve brand messaging and relevance.

The Relevancy Report [00:07:37] Explanation of the "relevancy report" process used by Hener Integrated Marketing to measure brand relevance through conversations with vendors, customers, and employees.

The Importance of Listening [00:09:25] Jim Hener talks about the importance of listening to customers and understanding what specifically makes a product or service relevant to them.

Authenticity in Branding [00:11:23] The conversation touches on the importance of being authentic in branding and avoiding jumping on bandwagons. Jim Hener shares his company's approach to creating authentic brand messaging.

Making it Easy for Customers [00:17:03] Jim Hener and John Golden discuss the importance of making it easy for customers to do business with a company, using Amazon as an example.

Building brand loyalty [00:18:41] Discussion on the lack of relationship between customers and SaaS companies, and the importance of building brand loyalty through connection and adding features.

Staying relevant and connected [00:20:14] The challenge of staying relevant and connected in the manufacturing industry, and the importance of constantly evaluating customer needs and behaviors.

Company overview [00:22:02] Jim Hener's company overview, including the services they offer to make the marketer's life easier, and the story of how the company started.https://salespop.net/
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