Enabling brand differentiation through service experience with Genesys PureConnect
Channel: Genesys
Date: 2019-04-04

AXA Direct Life was established in 2006 as the first online life insurance company in Japan. 
It is highly valued by its customers as a life insurance company that provides easy-to-understand, convenient, reasonable coverage, and services that improve the quality of life. AXA Direct Life offers insurance products like health insurance & cancer insurance protection over internet and call center.
 
The biggest challenge for AXA was to promote its consumers to purchase life insurance online. With tough competition in online life insurance market, flexibility and scalability provided by Genesys PureConnect enabled AXA to differentiate its brand from the rest.

Learn more about at www.genesys.com.