The Right Way to Build Brand Love by Hopping on Viral Trends
Channel: ADWEEK
Date: 2023-04-12

Richard Fox is not interested in contributing to the internet’s abundance of “inspiration porn.” As a former Paralympic athlete and a digital media coordinator at the Paralympics, Fox is playing into TikTok culture to drive a social movement forward.

While hopping on viral trends is the brand’s gateway to trending itself, the Paralympics’ strategy is also grounded in the audience education around the games that this virality allows it to conduct.

Watch this video to learn more about Fox’s approach for leading the Paralympics to TikTok notoriety and how brands can identify the right opportunities to hop on viral trends.

#trending #tiktok #paralympics #viral 

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