Can You Measure Creativity?
Channel: Mike Heffron
Date: 2024-01-27

Kicking off the first podcast of 2024 with some academic studies centered around creativity. I read through some findings from the Torrance Tests of Creative Thinking, a study around advertising creative, and how creative A.I./ChatGPT can be. Hope you enjoy it and don't forget to leave your thoughts in the comments! 

Timestamps:
00:00 Intro
01:44 Torrance Tests of Creative Thinking
03:20 Harvard Business Review Study
05:55 Results
08:50 Applying to Social Media Advertising
10:15 ChatGPT Takes The TTCT
12:09 Conclusion
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Show notes:
Harvard Business Review Study: http://tinyurl.com/bdcukzaw
ChatGPT TTCT Study: http://tinyurl.com/ms4tanfk
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Thanks for watching or listening!

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