Don't Be Married To the Glitter!
Channel: Thom Rigsby
Date: 2019-12-03

Hey, did you hear that Instagram updated its algorithm? There's an update to the Facebook feed AND BlahBlah is the hottest new social network! What are you going to do now!?!?

Whether it's a new app, a bug fix in the algorithm, or the best and brightest that social media has to offer, there's no getting around it; technology is constantly changing. For your business, it's more important than ever to track these changes and incorporate them into your strategy daily, but when there is always something newer, brighter, and shinier to chase, how do you stay on track? When you always focus on the latest, how can you ever get anything done?

Just like you wouldn't drop down on one knee on the first date, you shouldn't throw all your time, money, and resources on the latest social media trend to catch your eye. The key is to watch for trends that are new and interesting to your target market (not you!) and begin testing them, but just test. Don't sell and go all-in until you can see a return on your investments; then, it's time to start taking things seriously! 

At the end of the day, you have to make sure that the bright shiny object you want to chase will pay dividends and provide results for your business. A constant pursuit of everything new the internet has to offer will leave you always making changes and second-guessing, making sure that you get nowhere. So, take time, do your research, and above all, stay focused on the prize, not all the shortcuts to get you there!

The old saying goes, "Jack of all trades, master of none," so keep that in mind when trying to build your online presence. Spreading yourself too thin and lacking focus is bad for growth and ultimately does more hurt than harm. Stay focused, keep on track, and invest in the tools that give you results! Because when your eyes are locked on the prize, you won't get so distracted by the bright, shiny, and new! 

Enjoy!

Thom, THE Unashamed Non-Conformist

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Thom Rigsby is a lifestyle & business strategy expert. Drawing on his experience as a small business owner and entrepreneur launching almost a dozen startups and more than 25 years of business experience, Thom brings his creativity and "Non-Conformist" approach to entrepreneurship and getting results for you and your small business! 

So, whether you are looking for answers to your small business questions, time management tips, need a comprehensive business strategy or just craving some work-life balance, following Thom's exclusive personal development plan you can letting life happen to you and begin to create the life you crave with your very own small business.

Be sure to connect with Thom...
...on Facebook http://www.facebook.com/thomrigsbycoaching
...on YouTube http://www.youtube.com/thomrigsby
...and on Instagram http://www.Instagram.com/thomrigsby

Become a part of the Work That Matters Facebook group at
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Thom is available for one-on-one coaching and as a motivational speaker on topics including peak performance, how to plan, personal development, success, and work-life balance to the mindset of wealth and success. Contact Thom at www.ThomRigsby.com for more details.