WaterLight - A revolutionary device that transforms salt water into life-changing electrical power
Channel: Campaigns of the World®
Date: 2023-01-08

#WaterLight #innovation #technology 

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Video Source: https://www.youtube.com/watch?v=sOycx_TV53A

About campaign:
WaterLight, is a device that provides 45 days of light using only salt-water. This device, is also capable of charging small appliances such as a cell phone or a radio via a USB port. Perfectly suited to seawater, the device also responds to fresh water mixed with salt and even – in emergency situations – urine. The Wayúu’s cultural heritage is further reflected in the waterproof design. Decorated with traditional patterns of power, the wooden surface draws inspiration from the ancient art of ‘Kanas’ weaving, with stylised geometric figures representing the sea, fauna and flora of the natural environment. Meanwhile the strap, created by a ‘Eünün’ – the craftswomen of the community – stays faithful to its artisan roots. WaterLight has been created as a long-lasting, 100% recyclable product. Designed to function for 5,600 hours – which equates to over 230 days or 2 to 3 years of use.

Credits:-
MUSIC / SOUND: Oriental Films
SOUND ENGINEER: Ángela Blanco
MUSIC: Diego Caceres
AGENCYy: Wunderman Thompson / Bogotá
CREATIVE DIRECTOR: Felipe Santana, Giovani Leal, Gustavo Tovar, Lukas Vergel, Rene Rojas
PR DIRECTOR: Jessica Hartley