droidcon 2013: Ebay - Going Global without Going Crazy; Cornelius Rabsch, Ebay
Channel: droidcon
Date: 2013-05-14

Ebay - Going Global without Going Crazy; Cornelius Rabsch, Ebay

In Q4 2012, 60% of eBay's mobile purchases came from outside the U.S.. Developing your mobile application for an international audience is exciting, opens a variety of opportunities, but also leads to new challenges and increased complexity. In this talk we'll take a closer look at some Android apps and how internationalization plays a role within the product development process. Learn about a variety of market differences and discuss how to understand your customer, wherever they are.

de.droidcon.com/2013/node/241