Translating Influence Marketing to the C-Suite
Channel: Jason Falls
Date: 2023-01-02

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We can talk about influence marketing or even influencers … or for that matter just social media marketing all day and it still doesn’t necessarily mean the C-level folks in your business are going to understand and approve what we want to do.

Some of us talk to the C-level. Some of us are at the C-level in our organizations. But the hard truth of the matter for marketers, even the CMO, is that those of us in the weeds of building marketing strategies and executions are seldom understood or even trusted by the CEO, COO, CFO and other executives in charge. That makes it harder to do our job.

So we need to market internally to the C-Suite. And that means we have to market ourselves.

Stacey Danheiser knows all about marketing internally to the C-Suite. She is the author of the books Stand Out Marketing and Value-Ology. She’s also the CEO of Shake Marketing, which works with C-Suite executives at B2B brands help help them understand marketing and growth.

She took some time to sit down with me recently to talk about what the C-Suite’s perception of Influence and Influence marketing was, how we can better market ourselves to them and what the future may hold for us and our work. 

Some executive level smarts coming up from Stacey on the show today.

Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It’s an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. Try its generative AI application, Vibe Check, with a two-week free trial at cipio.ai/vibecheck, and generate a library of social captions in minutes you can use right away.

LINKS:

Shake Marketing: https://www.shakemktg.com/
Stacey Danheiser on LinkedIn: https://www.linkedin.com/in/staceydanheiser/
Stand Out Marketing on Amazon: https://amzn.to/3CcOOck
Value-Ology on Amazon: https://amzn.to/3GulDEf
CIPIO's Vibe Check: https://cms.megaphone.fm/cipio.ai/vibecheck