Landing Pages on Scripted
Channel: Scripted.com
Date: 2021-11-17

00:00 Landing Pages on Scripted

00:03 Confused about the difference between a landing page and a website?
Landing pages are standalone pages that serve a single purpose. They’re different from your website's homepage or any other page because there’s one clear Call To Action on the page.

00:17 A lot of people don't know what to do or where to start on your website. But standalone landing pages help keep viewers on track by showing them only one thing to do. They eliminate distractions so potential customers can focus on the objective, like deciding whether to purchase your product or exchange their email address for something of value.

00:36 When you use a landing page, you have complete control over what someone sees on your site. There's no need for them to jump through multiple links to learn about your product or service. The only thing between their interest and purchase is one click.

00:49 Landing pages are also inexpensive to create. Plus, they're a lot easier to test — and figure out what works and what doesn't — than an entire website or an app.

Landing pages add measurable value to your website because they:
 1. Increase product sales 01:03
Landing pages are excellent for driving up product sales because they help you reach your target customer directly. You don't want to spend time and energy marketing to the wrong audience. With a landing page, you can zero in on the people who are most likely to be interested in what you're offering.

 2. Increase leads 01:20
Landing pages can increase lead generation by using pop-ups or a sign-up form to gather visitors' email addresses or phone numbers. Be sure to offer a high-value "opt-in incentive" or lead magnet like a white paper, ebook, or free consultation with your company’s experts.

 3. Raise conversion numbers 01:38
Landing pages are a great way to get your site visitors to complete the goal you’ve set for them — your call to action (CTA) — such as signing up for a webinar or purchasing your product. You can use lead magnets as an incentive to convert because they help ease a customer into a decision by making it less intimidating.

If you want to create a landing page that converts, here are a few best practices you should follow.

02:07 Provide proof of your claim or statement. If you say something like, “We’re the best,” back it up with proof such as customer testimonials. If you say your product is the most affordable or packed with value, show a comparison chart or something similar.

02:20 Use video so visitors can learn what you want them to know without reading long text. But do include text as well for those who are deaf or prefer it.

02:26 Use copy that gets straight to the point. Be clear about what the visitor receives when clicking the opt-in button.

02:33 Bonus Tip: You don't have to write the content for your landing page if you don't want to. Scripted can connect you with experienced copywriters who specialize in creating high-converting landing pages.

02:46 Scripted is the leading marketplace for high-quality copywriting. We accept only 2% of applicants so you can be sure we'll match you with a talented copywriter to complete the job to your satisfaction. Plus, our experienced editors review all work prior to submission to ensure high standards.

03:04 We want every client to get results from their marketing materials without having to spend a lot of money or time. So we've built our process to make sure the writer working on your project is the right fit for your business and has an incentive to do a great job.

03:19 If you want content that converts, sign up for a trial with Scripted today! Once you're in, you'll be able to browse profiles of our top landing page writers so you can hire the best writer to get the results you want.

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