【Philosophy of Oregin】design concept intro
Channel: 品牌部 -圓石禪飲
Date: 2016-06-30

Problem
As observed in the heated Southeast Asia, a trend of take-out iced beverage has grown even prevailing. Without awareness of sustainability, soaring economic prosperity and profit-oriented business operation, inferior packaging materials and ingredients for take-out beverage indeed trigger anxiety among consumers.
Solution
Aiming at eliminating anxiety toward ingredients along with conveying the “Philosophy of Oregin”, our leading brand, Oregin, has pioneered in the design of eco-friendly material, which enables beverage refilling and rebate bonus. Furthermore, consumers are fairly assured of what ingredients and material provided through exterior appearance, specification and quality. In a bold fashion of ancient Han calligraphy, our unique product acquaints consumers with precise image of brand spirit.
Transmission
through this package, oregin simply convey 3 chapter by combining the concept of design with brand spirit.
Chapter 1: Rebuild Principles, Regain Loyalty
Chapter 2: Reduce Prints, Return to Nature
Chapter 3: Refine Ingredients, Resume Purity
Sincerity hope the thought can help people set up the congnition about  enviroment protection and sustainability.