If you really understand the prospect you understand the urgency of the problem
Channel: Laura Egocheaga
Date: 2022-09-13

Pain points are the areas where your customers are unhappy or dissatisfied. They’re the problems that your customers need help solving. By understanding your customers’ pain points, you can develop solutions that will make their lives easier.

There are a few different ways to conduct customer research. You can use surveys, interviews, focus groups, or even just talk to your customers directly. Whichever method you choose, make sure you ask the right questions.

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