Defining Marketing Analytics   Four Types of Analytics
Channel: Dr. Baker SDSU Marketing
Date: 2023-01-23

We take a look, through illustrated example, of the four types of analytics -- 
Descriptive Analytics 
Diagnostic Analytics  
Predictive Analytics 
Prescriptive Analytics 

We do this by way of a very simple hypothetical illustration of a sales trend (and forecast) chart.

After working through a marketing example of the four, we take a look at some non-marketing examples of these four types of analytics as well.