Applications of affinity analytics to avoid supermarket swap fails - Jessie Stuart - HER+Data MCR
Channel: Her Plus Data Manchester
Date: 2021-11-12

HER+Data MCR is a community working to connect, inspire, support and empower the NW UK’s Women in Data through monthly meetups. For our November 2021 event, we heard from Jessie Stuart, Analytics Manager at Hyper Group about "Shocking substitutions – applications of affinity analytics to avoid supermarket swap fails".

Speaker: Jessie Stuart, Analytics Manager at Hyper Group
Title: Shocking substitutions – applications of affinity analytics to avoid supermarket swap fails
Bio: Jessie Stuart is an Analytics Manager at Hyper Group, who use data science, affinity analytics & AI to help businesses embed data-led decision making within their organisations. In her role she has worked on a variety of analytical projects, contributing to both technical delivery and consulting with business stakeholders. Her initial interest in data science was sparked during her Mathematics BSc at the University of Leeds, and she has gained an array of experience across different analytical roles within financial services, gambling, and retail.
Abstract: “Some of the items you ordered were out of stock today…”
Supermarket substitution errors are often shared across Twitter, with users offering competing tales of who has received the worst online shop swap fail. Although it may seem like common sense should be the answer, there are reasons why fixing this within large-scale organisations is not as easy as it may seem. Jessie will discuss how a data-driven approach, powered by affinity analytics, would provide the solution to this, with notes on her journey into data and her experience working on similar projects at Hyper Group.

More information:
- HER+Data MCR Meetup page: https://www.meetup.com/herplusdatamcr​​
- HER+Data MCR Twitter page: https://twitter.com/herplusdatamcr​​
- HER+Data MCR LinkedIn page: https://www.linkedin.com/company/herplusdatamcr