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Channel: LocalBizSolution
Date: 2016-02-22

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Reasons Why Your Business Needs a Local Biz Video

Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Local Biz videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes local biz videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business should have an local biz video.
Increase Conversion Rates

According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying local biz video. Local Biz videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, local biz videos keep track of what product or service potential customers are interested by displaying the number of views on each video.
Clarify the Objective of Your Product

Text can be tricky since there are so many ways people can interpret what they read. Local Biz videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An local biz video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
Generate Increased Interest

More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!
Rank Better in Google Search

Statistically speaking, stale websites don’t do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An local biz video will get their attention immediately.

Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.
Increase Web Traffic

Help Your Audience Retain Information

The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. What does this mean for your business? An increase in word-of-mouth advertising. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they’ll share your video.
Liven Up Your Pitch

A paper pitch is…let’s face it—boring! Liven up your pitch by using an local biz video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don’t do much to engage your audience. However, a well produced local biz video with a solid script and engaging visuals can capture the attention of your audience immediately. Local Biz videos are especially helpful if you have a complicated product or service.
Grab Audience Attention

You can only go so far with traditional web content. In a failed attempt to bring more interest to a product, some business owners cram loads of pictures, flashy animation, and colorful fonts on their web page, which does two things:

    Confuses the potential customer.
    Slows down the load time of the web page.

Both of these results are total disasters for businesses. Why not take all of those cool ideas and have them played out in a video. It keeps the website looking clean, while providing enough material to engage a potential customer.
Easily Shareable

An local biz video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.