Scenarios for Amsterdam
Channel: Rick Janse Kok
Date: 2012-07-18

An interview with Marja Zonnevylle, Site manager Shell Technology Centre Amsterdam by Rick Janse Kok

The Amsterdam Economic Board is developing growth scenarios for the economy of the Amsterdam Metropolitan Area. The Board uses the years of experience in scenario development of Royal Dutch Shell. By the end of 2012 the scenarios will be published. In this video Marya Zonnevylle explains how scenarios are being developed. 

The Amsterdam Economic Board
Local and regional governments, knowledge institutions and the business community all see the opportunities of the Amsterdam Area. Concluding a long-term process to intensify collaboration, they joined forces at the end of 2010 to determine a united course for the Area's development. The Amsterdam Economic Board was established to facilitate this process. The Board is a stable, ambitious managerial collaboration in which all parties work together to chart a successful course for the Area and simultaneously cooperate to implement strategy and bundle financial resources. By focusing on innovation and competitive potential of seven main sectors in the region, as well as on several generic aspects of the business climate, the Board plans to significantly improve the regional economy.