Designing the Rural Lifestyle Store: 2012 Rural Lifestyle Dealer of the Year (Mid-State Equipment)
Channel: Rural Lifestyle Dealer
Date: 2012-10-23

Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the overall design of their stores. The most important thing for Frodel and Hanson with designing their current location was having a showroom floor with a welcoming feel. They are looking at the potential of expanding the space after being in the building for 12 years to accommodate for a larger service department.