Fireside Chat With Horizon Media's Bill Koenigsberg & Donald Williams
Channel: VMA Media
Date: 10/03/2016

Last year when Horizon Media partnered with Innocean Worldwide to launch a brand new global media agency, Canvas Worldwide, we took note for two reasons: Firstly, as we have seen few changes to the set of media agency players in the last decade, it is unusual to see a $1B global media agency appearing overnight, with sizable clients like Hyundai Motor America and Kia Motors America. .Secondly, the launch of Canvas Worldwide speaks to the growth trajectory of Horizon Media and by extension, the success of both the agency’s founder Bill Koenigsberg, and his vision for what it means to be a modern media and communications agency.
 
Bill is no stranger to the need for agencies to adapt along with its clients. As the lines between media and creative blur, so to must the agency’s relationships with technology and partnership models. As Chair of the 4A's Board of Directors, Koenigsberg has been a prominent voice on key industry issues such as transparency and the industry’s ongoing talent crisis. Internally, Bill sought to evolve the mindset of Horizon Media employees and challenged his people to think beyond current media and creative solutions to solve client challenges and further improve internal environment and processes, He created the new position of Chief Invention Officer to help his staff across all levels of the organization to invent and pioneer new products that better solve the problems of the agency's' roster of clients.
 
In a fireside chat with Horizon Media’s Bill Koenigsberg, President, Founder and CEO, and Donald Williams, Chief Digital Officer, our co-hosts will delve into where Horizon is placing its bets in 2016, what industry players they are keeping an eye on, and what it means to be a media communications agency moving forward.

Featuring:
Bill Koenigsberg, President, CEO & Founder at Horizon Media
Donald Williams, Chief Digital Officer at Horizon Media
Duncan Houldsworth, Managing Partner & Founder at Purseia, Inc
Dina Marovich. SVP, Worldwide Media and Interactive Marketing at Paramount Home Media Distribution

Filmed at the ADAPT Summit 2016 Dana Point, CA
http://vmamedia.com/event/adapt-summit-2/