Financial Services Marketing S2 - Challenges
Channel: UG BSU Elearning and PBL
Date: 2015-04-14

It is important to recognize that consumer behaviour in financial services is complex, from the business to consumer (B2C) customer to business to business (B2B) customer. It is thus imperative that we understand how marketing theory underpins the marketing of financial services to appeal to the different category of customer behaviour.

The BSU E-learning and Problem-based Learning Programme seeks to strengthen the capacity of South Universities including University of Ghana in the using of e-learning and problem-based learning approach for teaching and learning in UG. This video-lecture is developed under this initiative to enhance learning activities in the classroom and beyond.