Are you neglecting to send a Monthly Email Newsletter to your audience?
Channel: George Kao
Date: 2016-03-23

Imaging having 100 people who regularly think about your services, and therefore have a chance to refer new clients to you.  

Imagine having to manually email those 100 people.  There's a better way: keep in touch via a monthly email newsletter.

These 100 (or more, or less) are your email newsletter subscribers.  First you need to get their permission to send to them.  You must use a legitimate mass emailer like http://Mailchimp.com (it's the one I've used for 7 years.)

Aim to just send something to your email subscribers once a month... something that is one or more of these:

1. Useful -- a tool, a tip, some piece of advice you think will help your audience, perhaps from a recent client session.

2. Encouraging -- an inspirational quote or idea

3. Entertaining -- something you've come across on the internet that made you laugh or touched you, that would be appropriate to share with your audience too, some piece of content that can be related back to your expertise.

...and at the bottom of your newsletter include something about your services, if you'd like.

You don’t need graphic elements in an email newsletter.  It's nice but not needed at all.  In fact almost all of the most well-read, engaging email newsletters I know about, don't have graphics.

Keep it simple!  Your readers just want a momentary, inspirational respite, or a simple useful tool.  Nobody loves long mass emails... do you?

Start once a month, build up to once a week.

Links mentioned:

My monthly email newsletter archive
http://www.georgekao.com/monthly.html

Mailchimp's research on average open & click rates:
http://mailchimp.com/resources/research/email-marketing-benchmarks/

www.tut.com — very simple email newsletter!

For another short video walking through a great email newsletter, check out Fiona Moore's -- https://www.youtube.com/watch?v=FS3MjsBTbPE

**

To receive George Kao's best articles via email, go to:
http://georgekao.com/email