Behavioral Advertising
Channel: HouseResourceOrg
Date: 28/06/2011

Behavioral Advertising - 287116-1-DVD - House Energy and Commerce - 2009-06-18 - House Energy and Commerce Committee. Subcommittee on Commerce, Trade & Consumer Protection. Witnesses testified about online advertising and privacy issues. They focused on "behavioral online advertising", or advertising that follows users web browsing history with the intention of tailoring advertisements to that user. They talked about the role of federal legislation in protecting the privacy of users. Representative Rush's name is misspelled at the beginning of the program. Filmed by C-SPAN. Non-commercial use only. For more information, see http://www.c-spanvideo.org/program/287116-1