Hiring a Company to Manage Your SEO | The Journey
Channel: GoDaddy
Date: 2020-11-18

Hiring a Company to Manage Your SEO. Check out more The Journey content at https://bit.ly/GDTheJourney.

✅Read about it here on our blog ➜ http://bit.ly/2w7BoiLGoDaddy

⏰TIMESTAMPS⏰
01:28 – Hiring options for an SEO expert
02:03 – What to look for when hiring an SEO expert
05:35 – How do I know when it’s time to hire a pro?
07:47 – How much is SEO going to cost?

You can have the most beautiful and relevant website, but if it’s not optimized—and optimized CORRECTLY—it might as well not exist. Your business needs to have a strong online presence these days. It’s no longer an option — it’s a necessity, which in turn makes SEO a necessity.

Sadly, many business owners aren’t SEO savvy — and rightfully so. Most don’t have the time and resources required to become SEO experts. They’re too busy running the day-to-day operations of their business. That’s why they hire a search engine optimization company to handle the job.

Types of SEO pros
Individual consultants – These are freelancers who offer their SEO services.
Companies/agencies – Dedicated marketing and SEO experts on a larger scale.
In-house – You can either set it up yourself or add an SEO consultant to your own team.

What should I look for when hiring an SEO company/consultant?
Beyond the basics of making sure whomever you choose to do your SEO has the skill set to provide high-value campaigns, it’s important to make sure they have the following:

They have a detailed and established SEO process - If they won’t tell you, they either don’t have one, or their process is based on spam tactics.

They include monthly reports outlining everything they’ve done so far - Things like detailed traffic stats and conversion analytics allow you to see whether or not the SEO efforts are paying off. 

They include training for your team - This can be a great way to get to know your SEO company and the team members that you’ll be working with.

They provide a list of people who’ll be working on your website, with each role outlined - Prior to signing any contract, knowing who will be working on your website is important. 

They have reviews from actual people at established businesses - Anyone can get their friend to write them a review. Make sure they provide the name, title, and company of each person who’s written a review about them.

They have a website design and SEO experience that you’d be proud to have - are they presenting their business in a way that you’d want your small business to be represented online?

How to know when to hire? Answer these questions:

Do you want to use SEO as a long-term strategy for generating revenue?
Do you use other digital marketing strategies?
Does your current SEO strategy underdeliver when it comes to results?
Can you do SEO yourself?
Do you have the budget to hire SEO services?

How much will it cost?
Think of SEO as a long-term strategy, and be prepared and willing to invest time and money into it. It’s not something you can start and stop along the way — momentum is key, and businesses that are committed to SEO with a reputable and knowledgeable firm will experience the best results.

To bring things into perspective, once you damage your reputation with poor SEO practices, getting it back will most likely take months and cost two to three times what it would have cost if you’d just done your SEO right the first time.

SEO is such an important component of your online marketing strategy, making partnering with an experienced search engine optimization company crucial to your long-term success.

The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day.

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