From Generic to Specific: How to Refine Your Unique Selling Points for Maximum Impact at Work
Channel: Sylvie di Giusto
Date: 03/07/2023

In this video, I share my insights on how to craft a compelling unique selling proposition (USP) that sets you apart from others in the workplace. Many professionals struggle to identify their USP or communicate it effectively to decision-makers.

A successful USP needs to be genuinely unique, based on your strengths, specific, relevant, credible, and memorable. By exploring these key factors, you can develop a clear and effective USP that showcases your unique qualities and accomplishments.

Having a compelling USP allows you to differentiate yourself, increase your visibility, and ultimately advance your career. It helps you stand out in a crowded market or workplace and communicate your value to decision-makers.

If you're struggling to identify your USP or want to improve your current one, this video is for you.

So, take the time to explore what makes you unique and craft a proposition that showcases your strengths and adds value to decision-makers. With a clear and effective USP, you can discover your fair advantage and achieve your goals and aspirations. And if you want to learn more, grab a copy of my latest book, "Discover Your Fair Advantage."
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See my website for hundreds of more free training videos, e-Books, blog posts and mini-courses about emotional intelligence, first impressions, personal branding, executive presence, persuasion, and for your personal and professional self-improvement: https://sylviedigiusto.com/more-resources-first-impressions/

For example:
📙 130 Ways to make a Powerful First Impression
📗 Finding the Perfect Speaker for your next Conference/Event
📘 52 Weeks of Truthdrops
📕 Mastering the Art of Virtual Presentations

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More than a decade ago, Sylvie made one of the best decisions of her life by leaving her successful twenty-year corporate career in Europe and bringing her young family across the Pond to America with a newborn on her lap. She exercised what she has since called the Power of Choice, a conscious decision-making framework that allows individuals to understand their perceptions, choose their behaviors, and determine their best outcomes.

Now, extraordinary leaders and professionals at many of the most respected organizations, associations, and government agencies in the world—from American Express to American Airlines, Hilton to Nespresso, Microsoft to Prudential, and even the US Airforce—trust Sylvie to help them make the right decisions to grow their brands and bottom lines.

Building on her five cornerstones of Modern Emotional Intelligence—visual, behavioral, verbal, digital, and social intelligence—Sylvie gives her audiences the Power of Choice to determine their greatest outcomes in leadership, sales, and customer experience. She takes them on a thought-provoking journey through the brain, the mind, from the unconscious to the conscious—and ultimately to the heights of personal, professional, and organizational success.

Sylvie is one of fewer than 12 percent of speakers worldwide who received the Certified Speaking Professional designation, the author of “The Image of Leadership,” the soon to be released next book “Fair Advantage,” and the mind behind dozens of innovative mobile online courses, including “How You Impress.”

When Sylvie is not working, she volunteers with the National Speakers Association. When she is not volunteering, she is racing more than 102 ﬂoors in the stairwells of some of the highest buildings around the world, or cruising around on her boat in sunny Florida.

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For speaking inquiries, please reach out to Sylvie's team at cmi: https://www.cmispeakers.com/sylvie-di-giusto

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