State of the Consumer: The Halloween Rebound
Channel: Suzy
Date: 2021-10-21

We’re fast approaching the second Halloween of the pandemic, but that doesn’t mean marketers can approach the holiday the same as they did last year. A lot has changed — vaccinations have rolled out and restrictions have relaxed across the country — but the Delta variant still threatens to put a damper on this year’s spooky season, especially with young children still unable to get vaccinated. A recent report from the National Retail Federation, actually now predicts that Halloween spending is expected to reach an all-time high of $10.14 billion, up from $8.05 billion in 2020 - but how exactly will consumers be spending their money?

Join Matt Britton, Founder & CEO of Suzy, Kristina Engert, Senior Associate Manager, Insights & Analytics at Mondelez, Crystal Lindell, Editor at Candy Industry, and Christopher Doering, Senior Reporter at Food Dive, as they discuss the latest research from the Suzy platform on how consumers (both adults and parents), will be approaching Halloween this year. Even if celebrations look a bit different this year, brands can still showcase how their products can be used safely and contribute to a fun-yet-frightful holiday.


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