Call the Anthropologist: Key to Understanding Customers by William Beeman, PhD
Channel: Customer Focus North
Date: 2020-04-05

Call the Anthropologist: Key to Understanding Customers


Anthropology is the premier training ground for ethnographic research techniques in business and industry in marketing, advertising, design, user experience and global business. Ethnographic research tells business what their customers really want and need as opposed to what they say they want and need. In this presentation you will learn how business anthropologists  work in today's commercial world, the techniques they use to maximize the "deep dive" into the lived experience of customers, and how companies use ethnographic research to their advantage.


Learn more about William Beeman, PhD at https://www.linkedin.com/in/william-o-beeman-17927b

Download William's slides and other presenters' slides, if made available, and see some CFN19 pictures at https://bit.ly/cfn19_post

This session took place at Customer Focus North on September 19th, 2019, in Minneapolis, MN. 

Learn more about Customer Focus North at https://customerfn.com and follow us @CustomerFN on LinkedIn, Twitter, and Instagram.