Green ICTs Cradle 2 Cradle: Michael Braungart at TEDxPlazaCibeles
Channel: TEDx Talks
Date: 2011-08-11

Prof. Dr. Michael Braungart is a German chemical engineer, founder and managing director of the EPEA (Environmental Protection and Encouragement Agency) in Hamburg and scientific director of the Hamburg Environmental Institute. Furthermore, he works as a professor of Process Engineering at the University of Applied Sciences in Lüneburg (Germany), also serving as director of an interdisciplinary materials flow management masters program.

Together with William McDonough, developed the Cradle to Cradle concept and founded the product design and development MBDC McDonough Braungart Design Chemistry in Charlottesville, Virgina, USA.

His ideas about redesigning industrial production processes in order to create a positive ecological human footprint are famous around the world and among his supporters one can find Hollywood actors like Brad Pitt, Susan Sarandon or Cameron Diaz. Film director Steven Spielberg is not only planning to make a movie about his ambitions, he also supports them with donations. Currently he holds the Cradle-to-Cradle chair at the Erasmus University Rotterdam, is a professor at the University of Twente as well as a visting professor at the TU Delft, Netherlands.

Michael Braungart, who is considered to be a visionary environmental thinker, will talk about Green ICT and future perspective.

About TEDx
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)