Reach in Media - What is it & why it is so important
Channel: Business of Marketing
Date: 2021-02-08

You can download the FREE GUIDE TO MEDIA FUNDAMENTALS that contains the following:

1) Understanding what is Reach when it comes to Media and why it is important.
2) Understanding GRP, TRP, iGRP and iTRP 
3) Understanding SOV 
4) Understanding ESOV, ESOV Efficiency and what makes it the most important media measurement to know. 

Visit the following link to download the free guide: http://bit.ly/2YXDA7z

About this video:

In this video, I will share with you the concept of Reach that is one of the most fundamental elements every marketing person should understand (even if you're into digital marketing). I will also talk about the reasons that make Reach a part of Marketing Strategy as opposed to being a Media Measure only. This video is a part of the Media Series where I will talk through the important concepts that every marketing professional should know if they want to become more strategic. 

Want to level-up your marketing game and earn a seat at the marketing decision-table?

Check out my course on Strategic Marketing: https://bit.ly/3ovNDLv 
The Strategic Marketing course includes 15 years of experience of working with multiple brands in multiple markets. I have poured in all my learning into it - so that you can shortcut yourself up the career ladder. 

For any questions or clarifications, write to: hello@decodestrategy.com