Unpacking New Consent Rules on Mobile from Google: CMP, TCF
Channel: Tenjin
Date: 2024-02-27

We invited Božo Janković, Head of Ad Monetization at Gamebiz Consulting (https://www.gamebizconsulting.com/), to share his expert knowledge on the latest Google consent rules. 

In our post, we cover several important topics, including:

1. What a CMP and TCF are
2. When Google’s consent requirements will (actually) roll out fully
3. Best practices for implementing a CMP, and important things to remember
4. Additional tasks publishers need to do beyond integrating the CMP
5. How to combine different consent pop-ups effectively

And there's more! Watch the full video and dive into the insightful conversation.

For further insights, you can also refer to Božo's article here: https://www.linkedin.com/pulse/weve-passed-deadline-how-did-top-100-grossing-games-respond-jankovi%25C4%2587-0y3cf/