How Is Scott Adams a Commercial Persuader?
Channel: Art of Charm
Date: 2017-12-07

Full show notes for this episode can be found here:
https://theartofcharm.com/669/

Hosted by Jordan Harbinger.

There's no denying that the current political climate is divisive, but this show is not here to further drive a wedge between anyone. On whichever side (if either) of the political spectrum you find yourself, let's at least agree on this point: we can all learn something from studying how the current presidential administration uses persuasion.

Dilbert's very own Scott Adams returns to The Art of Charm to discuss his newest book, Win Bigly: Persuasion in a World Where Facts Don't Matter, and the observations he's made since Donald Trump's unlikely victory in the 2016 presidential election. Listen, learn, and -- if you can't enjoy, then at least try to understand why we're where we are today and where we might go next with this information.

The Cheat Sheet:
Is Scott Adams a Trump supporter?
People don't use facts to make decisions. They use emotion.
Learn the three types of persuaders and how they operate.
See how master persuaders move the topic to things they understand and can dominate (regardless of facts and details).
Find out why master persuasion is effective even if the subject or target sees the technique.
And so much more...

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