The Law of Primacy in Persuasion: How Google's Search Results Can Sway Elections
Channel: Martin Hilbert
Date: 2023-10-15

💡 About the profound effect of order in shaping our decisions. We've known for centuries that the sequence in which arguments are presented can influence our judgment. In the realm of politics, the order of news articles shown could swing the decisions of a significant portion of undecided voters. Are our choices truly ours?
📚 Quick Lesson: The order of information, even without altering the content, can significantly influence our perceptions and decisions. Being aware of this bias can help us make more informed choices.

See the full lectures here: 
https://www.youtube.com/watch?v=EILEElx-UI0&list=PLtjBSCvWCU3qDvWiJKdOqO1XImr2PsUNB&index=21

This snippet is taken from the 2023 version of the University of California online course called "Digital Technology & Social Change".

The lecture content can be found here on this channel: 
https://www.youtube.com/playlist?list=PLtjBSCvWCU3qDvWiJKdOqO1XImr2PsUNB 

The full course for university credits can be taken here:
https://uconline.edu/

The Open Online Version consists of a Specialization that grants an official Certificate (it also includes hands-on labs), and can be found here: https://www.coursera.org/instructor/martin-hilbert