Social Selling Wednesday | Blab - August 10th 2016
Channel: Michael de Groot
Date: 2016-08-10

Go to http://socialsellingwednesday.com to subscribe to next week's show.

Social Selling Wednesday with Bob Woods, Ted Prodromou, Brynne Tillman and Michael de Groot.  Every week on a Wednesday live at 11am ET, 8am PT, 4pm BST

Join our community https://slofile.com/slack/socialsellingtips
http://bit.ly/socialsalesgps-webinar
http://bit.ly/social-selling-wednesday-archives
https://www.facebook.com/groups/SocialSalesGPS/

Stay connected to Michael from Staying Alive UK via:
Website/Blog: http://:stayingaliveuk.com
LinkedIn: https://uk.linkedin.com/in/stayingaliveuk
Slideshare: http://www.slideshare.net/stayingalive
Twitter: http://twitter.com/stayingaliveuk
Facebook: http://facebook.com/stayingaliveuk 
Snapchat: http://styin.me/add-sauk-on-snapchat
Mixcloud: http://mixcloud.com/stayingaliveuk
Instagram: https://www.instagram.com/stayingaliveuk/
Flickr: https://www.flickr.com/photos/stayingaliveuk/
YouTube: https://www.youtube.com/user/maedegroot/
Yelp: http://styin.me/michael-yelp
Yelp Biz: http://styin.me/stayingaliveuk-yelp
Udemy: https://www.udemy.com/user/michaeldegroot/
Tumblr: http://stayingaliveuk.tumblr.com
Medium: https://medium.com/@stayingaliveuk

Q. What is Social Selling?
A. The 4 Pillars of Social Selling
1. Create a professional brand
Today’s world of B2B buyers are very selective and will only work with vendors they can trust. 
A strong professional brand shows you are an active participant in your industry. It leads to more inquiries from prospects. It leads to more responses to your communications.
2. Focus on the right prospects
Social selling enables you to find and connect with prospects more effectively than traditional sales. Over 76% of buyers feel ready to have a social media conversation and identifying prospects that meet your established criteria – such as role, function, or industry - with LinkedIn has never been easier.
3. Engage with insights
Position yourself as a subject matter expert by sharing relevant industry content, commenting on news alerts, and building your professional brand. Over 62% of B2B buyers respond to salespersons that connect with relevant insights and opportunities.
Salespersons can enhance their thought leadership by staying up-to-date with prospect news, and by identifying new contacts or decision makers when accounts make key hires.
4. Build trusted relationships
Build trust with prospects by sharing your perspectives and helping provide relevant information to common pain points. Have genuine conversations and focus on the needs of the prospect first, selling second.