How To HACK SPOTIFY'S POPULARITY SCORE // SPOTIFY MARKETING
Channel: Musformation // Jesse Cannon
Date: 2023-05-23

Your Spotify Popularity Score determines whether your song gets in the algorithm or not as well as if it will get added to editorial playlists. This is how to game Spotify to increase your popularity score and measure it with MusicStax. 

Chapters:
0:00 What Is Spotify's Popularity Score?
0:48 How Is Spotify's Popularity Score Determined
3:08 Why Your Popularity Score Matters 
3:48 How Your Popularity Score Can Be Affected
4:54 Using MusicStax To Monitor Your Popularity Score
6:21 How To Drive Up Your Popularity Score

Links:

► MusicStax - https://musicstax.com/

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Understanding and improving your popularity score on Spotify's algorithm-driven playlists can be a challenge. However, Musicstax, a free website, offers a valuable tool for monitoring and optimizing your popularity score. Jesse Cannon, a popular music influencer, explains how to utilize Musicstax to track your score and hack the algorithm. He clarifies that the popularity score is not just about charting positions but represents listener enthusiasm and engagement, measured by streams, shares, saves, likes, and more. Being above a certain threshold (around 25-35%) increases the chances of landing on Spotify's Discover Weekly and Release Radar playlists, as well as securing editorial playlist placements. Jesse emphasizes the importance of creating songs that resonate with listeners and aligning them with appropriate playlists. He walks viewers through the process of pasting a Spotify song link into Musicstax to track the popularity score's growth or decline. By regularly monitoring the score and analyzing its fluctuations, musicians can better understand the impact of their promotional efforts and tailor their strategies accordingly. Jesse concludes by recommending TikTok as a powerful platform to drive up the popularity score and directs viewers to his related video for tips on leveraging TikTok for Spotify success.

#musicmarketing #musicpromotion #spotifymarketing