What "I Can't Afford It" REALLY Means
Channel: Kate Raidt
Date: 2019-05-17

Oh, the dreadful objection "I can't afford it". I heard that objection in sales 10,000 times...until I realized the difference between PRICE and VALUE. People will pay $1000 for something they value - but not $100 for something they don't value. In this video I will explain the importance of building the VALUE for your product.

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