Brian Boyer: Why we ditched AMP, and other UX choices we made for launching membership
Channel: WordPress
Date: 02/02/2019

We used to be normal. Pageviews = ad impressions = $$$. Now we’re supported by our members, and that changes everything. Sure, views matter, but conversions matter way more. User experience must reinforce your business model, and we’ve done a ton of work — backend and frontend — to optimize our sites for membership. In this talk, we’ll discuss not just what we did, but why we did it.

WPTV link: https://wordpress.tv/2018/08/22/brian-boyer-why-we-ditched-amp-and-other-ux-choices-we-made-for-launching-membership/