How To Create a Unique Value Proposition (UVP)
Channel: Olga I. Mizrahi
Date: 2011-11-03

This short, entertaining business video delivered by https://chunkofchange.com business author, marketing expert and speaker Olga Mizrahi will get you understanding how to use UVP as the basis of all your business communication.  Now, the boring definition: A value proposition is an inherent promise of benefit that a business and/or organization gives the customer, employee, or business partner. The customer understands the value as a benefits minus cost equation for a product or service in the given market. A large part of determining value is comparing to alternatives. Therefore, it is paramount that  the firm communicates the *unique* part of the UVP, answering the "Why should they choose you?" and  "What makes you different?" questions that are the most overlooked part of any business transaction. Basically: Why Choose YOU???