Content Marketing: Building the Bridge to Success
Channel: PodCamp Pittsburgh
Date: 15/08/2016

www.PodcampPittsburgh.com
Creating Your Content Strategy – 4 steps to a Content Strategy: Objectives; Buyer Personas; Stages in the Buying Cycle; Execution and Amplification; Four types of Content Metrics.
Takeaways:
4 steps to a Content Strategy:
1. Objectives;
2. Buyer Personas; Stages in the Buying Cycle;
3. Execution and Amplification;
4. Four types of Content Metrics.

Presenter:
Patty Swisher
Andrew Opalinski