Brian Wong & Jenny Wolfram: Keeping Advertising Relevant in the Age of Adblock
Channel: Slush
Date: 2017-12-05

In the age when consumers are less and less inclined to receive any sort of advertising coming their way, how can we offer them something relevant? Could it be something useful or fun, even? Brian Wong, Founder of Kiip and author of Cheat Code shares his entrepreneurial story and talk about a new way for brands to connect with consumers through a rewards platform that targets "achievement moments" in mobile games and apps. The discussion is led by Jenny Wolfram, Founder of BrandBastion.
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In 2017, Slush brought together 20,000 attendees, including 2,600 startups, 1,600 investors and 600 journalists from over 130 countries. The cold and dark Helsinki welcomed these tech-heads to a week long celebration (27.11.-1.12.), including Slush Music, new Slush Y verticals, and hundreds of side-events and activities around the city. Slush Week 2018 takes place on 4.–.2018

Slush 2017 in pictures: https://www.flickr.com/photos/slushmedia/albums 
Website: http://www.slush.org 
Facebook: http://www.facebook.com/slushHQ 
Twitter: http://www.twitter.com/slushHQ 
Instagram: http://instagram.com/SlushHQ 
Linkedin: http://www.linkedin.com/company/slush

Slush Music: http://music.slush.org 
Slush Tokyo: http://tokyo.slush.org 
Slush Shanghai: http://shanghai.slush.org 
Slush Singapore: http://singapore.slush.org 

Intro videos by:
VAU (http://vau.company) 
VELI.fx / Veli Creative (http://velicreative.fi) 

Slush is a non-profit event organized by a community of entrepreneurs, investors, students and festival organizers. Slush has grown from a 300-person event to become the leading event of its kind in the world. The philosophy behind it has remained the same: to help the next generation of great, world-conquering companies forward.