Cognitive interviewing
Channel: National Centre for Research Methods (NCRM)
Date: 2018-10-22

In this video Debbie Collins focuses on the survey pretesting method of cognitive interviewing. We look at the interviewing techniques involved, particularly think aloud and probing, and consider some of the practicalities. This video is part of the NCRM online resource on 'Asking survey questions: identifying problems'. To see the complete resource visit https://www.ncrm.ac.uk/resources/online/asking_survey_questions/