The Importance of 'Face' in China - Rupert Munton - ClarkMorgan Insights
Channel: ClarkMorgan Insights
Date: 2012-01-04

'Face' or 'mianzi' is a often misunderstood human characteristic, which plays an important role in China. Failure to understand its significance in business relationship can cause tension and in worst cases, a complete breakdown of a relationship.

Rupert Munton discusses a case involving two British engineers based in Beijing and their interaction with a local engineer. In this Insight, you'll learn that "being right might win you the battle, but it will lose you the war".

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