How to Build and Monetize a STRONG Personal Brand - TriciaBiz
Channel: Isaac Africa
Date: 2019-09-23

Talk about making lemonade out of lemons. This smart woman is steady building her business-development empire and there are lots of lessons to learn from the process. Born into a well to do family, Tricia Ikpowonba watched her father lose his money while growing up.

It was at this point she began to discover her unique traits and capabilities, one of which is resilience. Young yet ambitious Tricia did not let the absence of funds which were once abundant stop her.

She devised methods to fend for herself and crafted new paths around problems that reared their heads. Right from her first job, these childhood traits began to play out helping to chart the upward slope of Tricia’s career path. Tricia Ikpowonba rose through the ranks in the corporate world from a relationship manager to being a senior account manager, in a short while. 

Her skills took her to a multinational as senior brand manager. Tricia finally left the corporate world after attaining the position of marketing manager in 2017.

Upon leaving the corporate world this phenomenal goal-getter birthed an idea that has helped scale hundreds of businesses - the TriciaBiz brand. 


Tricia Ikpowonba who started her business from a desperate need to leave the country after the crash of her marriage sat with the TopNaija team to tell her poignant story which features heartbreak, rare courage and dogged persistence in the face of adversity, in this insightful interview. Enjoy!