Marina Pape: Lessons Learnt Marketing WooCommerce Since July 2014
Channel: WordPress
Date: 2017-06-23

When I joined the WooCommerce marketing team in July 2014 we were three. Today we’re a team of thirteen and the landscape of how we work, what we produce, and how we engage users, has changed a lot. Also, WooCommerce has changed a lot! Including being acquired by Automattic. I’d love to share a talk summarising some of the key things I’ve learnt as part of the WooCommerce marketing team.

Presentation slides: https://speakerdeck.com/marinawoo/things-ive-learnt-over-three-years-marketing-woocommerce
WPTV link: https://wordpress.tv/2017/06/21/marina-pape-lessons-learnt-marketing-woocommerce-since-july-2014/