TAAT(TM) FINALIZES ENGAGEMENT WITH OMNICHANNEL CPG SALES AGENCY CROSSMARK
Channel: RICH TV LIVE
Date: 2021-02-02

TAAT ™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) -  is pleased to announce that its flagship product TAAT™ is now under the representation of CROSSMARK, Inc. (“CROSSMARK”), a Texas-based sales agency of more than 25,000 employees that serves retail channels across North America as well as Canada. TAAT™ intends to leverage CROSSMARK’s existing relationships with over 100,000 convenience retailers to expand availability of TAAT™ in Ohio and potentially elsewhere in the United States. Besides food, beverage, and household products in the consumer packaged goods (“CPG”) category, CROSSMARK has also had success in commercializing tobacco category offerings in the United States. In addition to providing wholesale and retail head office listing support, CROSSMARK is to deploy an in-field execution team across both banner and independent retailers to support in-store acceptance, merchandising, and reorders of TAAT™ products. TAAT™ also seeks to leverage CROSSMARK’s extensive promotional, trade marketing, and analytics support to augment existing initiatives and potentially drive nationwide growth, as the Company works towards its sales and volume objectives for 2021.

TAAT™ Chief Executive Officer Setti Coscarella commented, “we have received glowing feedback about the product from both legal-aged smokers and retailers alike. It is common knowledge in the world of business that this is only the first step towards the success of a product launch. We selected CROSSMARK to represent TAAT™ because their formula for creating, implementing, and executing strategies for CPG merchandising has been honed over decades of bringing new consumer products to mainstream retail channels. In addition to leveraging their relationships with major retailers and wholesalers across our targeted channels for TAAT™, CROSSMARK also offers an impressive suite of ‘back office’ functions including marketing, data analytics, and order processing support. Altogether, these services could enable TAAT™ to penetrate the tobacco market much more rapidly and efficiently compared to building out our own national sales and merchandising team from scratch. 

Jeff Neihart, a Vice President and General Manager of Customer Service for CROSSMARK commented, “At CROSSMARK, we pride ourselves in our familiarity with what intrigues today’s consumers and what consistently delivers value to them. We are very selective in onboarding only a limited number of new brands each year, and it gives me great satisfaction to have found a match in TAAT™ as a novel, relevant, and ‘sticky’ product that could continue to resonate well with legal-aged smokers. Furthermore, we are confident that with the combination of our presence in the retail channels through which tobacco products are sold and our experience in executing strategies within the category of tobacco alternatives, we can amplify the value proposition offered by TAAT™ to legal-aged smokers in the United States and help the Company meet or exceed their goals. CROSSMARK has been in the business of connecting retailers with a curated range of CPG products for more than 100 years, and we are excited to introduce TAAT™ to tobacco retailers who we predict will find the product appealing and will want to carry it in their respective stores.”

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