Marc Portney: How to Fight Against Product Knockoffs
Channel: MarcPortney
Date: 2023-09-27

Episode Breakdown: 

Marc Portney: Fighting the Product Knockoffs 

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In the fierce world of business, competition is inevitable. But how do you handle direct knockoffs and copycats? Dive into this episode with Marc Portney as he shares invaluable insights on staying the course, the realities of legal battles, and the power of perseverance. Discover the importance of seeking guidance from those who've been in the trenches and the potential impact of influencer comparisons. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers a treasure trove of advice on thriving amidst competition and realizing the magic of your ideas.



Key insights

🥊 "What do you do about the competition because you're in the fight? I mean you can call it a knockoff. You can talk call it an infringer. You can call it a copycat. I don't care what you call it. I call it competition."
🚀 Perseverance and staying the course, even in the face of knockoffs, can ultimately lead to outlasting competitors and maintaining a strong presence in the market.
💰 "Unless you've got money to throw in the toilet, just stay the course and keep making your item because people who yell out 'I'm going to sue you' don't have never been sued and have never been in a legal battle because the only ones that make money are the lawyers."
🛡️ Sending a cease and desist letter can be an effective way to stop knockoff products, but it may not work against professional knockoff guys.
😮 "If my item takes off, it's going to be unbelievable" - Marc acknowledges the potential success and excitement that comes with a successful product launch, showcasing the optimism and dreams of entrepreneurs.
🤝 "Find someone that's already been through that fight. You know you don't have to be by yourself, find someone tap into someone that's already done it and say hey what do I do, how do I act, give me some tools because you don't want to go through that by yourself."
💪 "Get an influencer to test the original product side by side with the knockoff, showcasing its superiority and reaching millions of people."
🌟 "There's a great idea in each of us, but it's truly magical to see it come to life."





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