How to Develop Website Content - Vivid Image Marketing Minute
Channel: Steve Gasser
Date: 2012-02-15

Vivid Image presents this Marketing Minute - It's All about Content.  So how do you develop remarkable marketing content?  Use your customers and internal resources to help you discover your hidden and underutilized marketing resources in your company.  Use the 80/20 rule to ensure that 80% of your content is relevant and helpful information for your customers and not just a sales pitch about your company.