GE: Embracing Marketing Innovation At Scale
Channel: VMA Media
Date: 2016-04-07

Whereas most companies are dipping their toes into tomorrow’s mediums, General Electric dove into the deep end. Podcasts, VR, comic books...Instagram (seems we could go on forever!) are just some of GE’s playgrounds.

GE’s CMO described this strategy best, “We know ourselves well. We never sit around and say, "How can we make the GE brand cool?" because for those of us who work here, this is the coolest brand in the world. It's about revealing who we are to the right audiences. The other thing we don't do is sit around and say, "How do we reach the most people?" We think about who shares our passion and our interest in science, technology, engineering, and we go after that."

In this session, find out from General Electric’s Chief Creative Officer how GE is embracing these ideas at scale.

Featuring:
Andy Goldberg, Chief Creative Officer at GE Corporate

Filmed at the ADAPT Summit 2016 Dana Point, CA
http://vmamedia.com/event/adapt-summit-2/