Laurel Rossi on Gimbal and true [X]'s Merger
Channel: ADWEEK
Date: 2022-07-12

Infillion, the new company born from the merger ad tech pioneers Gimbal and true [X], took over the garden at one of Cannes’ most iconic hotels: Hotel Barrière Le Majestic.

The goal was to show advertisers and publishers what the combined product offerings can do, especially in the connected TV space. The company expects this area alone to grow from a $14.3 billion industry in 2020 to one worth $40.3 billion in 2025. One of the ways Infillion will get there is through its own marketing. So we caught up with chief marketing officer Laurel Rossi to find out about the company’s rebrand and what Infillion offers that its competitors don’t.

#Cannes #Infillion
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