Content Marketing 101 – Effective Content Marketing Tips!
Channel: Robin Waite - Fearless Business
Date: 2019-02-22

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SUMMARY OF VIDEO

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Did you skip Content Marketing 101 at university? No worries! In this video, I talk about effective content marketing and go over the basics of market research, honing your message, and engaging your target clients.

These are the first crucial steps of Content Marketing 101:

1. Identify your target market – the people you can serve well.
2. Ask yourself where they hang out and go there too.
3. Make it easy for them to find you, be available and ready.
4. Show up regularly and often with the same consistent message of value. 

How can you make your content marketing both appealing and compelling? Do market research: 

1. See if people like your idea – whether they might want what you offer.
2. Ask people how much they’d be willing to pay. Determine your profit margin.
3. Make a value proposition. Create urgency and sensation with a “heaven if you buy, hell if you don’t” scenario. 

Now, you may have heard that you should market to a target client’s needs. Not true. Effective content marketing focuses on what people WANT. Your prospects are thinking, "What's in it for me?" And they’re interested in outcomes, not specific features.

First and foremost, show your target clients the benefit behind the benefit. Once you’ve piqued their interest, you can explain the features that enable the outcomes. You do business in this order: Market to wants, then sell people what they need, then deliver on your marketing promises.

I hope you’ve enjoyed my 10-minute Content Marketing 101 class, and that you’ve learned some valuable lessons about effective content marketing! Tune in for Video 2 of my 5-video series on marketing your business: https://www.youtube.com/watch?v=vOOeykHZiR8

#coach #coaching #businesscoach

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- Robin Waite