Convey Your Value with One Subtle, Simple Shift | Content Creation Made Easy
Channel: Jen Liddy | Content Creation For Your Business
Date: 2024-02-08

When you can do "your thing" in your industry so easily that it's like it's breathing because it's just THAT natural to you…

There's a mistake you're likely making. Here's the scoop:
Experts have it hard to convey the VALUE of what they do.

Why? 
'Cuz as an expert, YOU know exactly WHY your stuff is so valuable.

NEWS FLASH: Your audience DOES NOT.

I don't wanna be a jerk, but they don't care about what your service can do.  They care about what your product or service can do FOR THEM. 

This episode is a mini-class on how to effectively communicate the IMPACT AND VALUE of what you offer…
So it: 
1. resonates with your audience 
2. compels them to take action. 
It's a fundamental marketing concept called Features vs. Benefits, and when you understand it, you WILL TRANSFORM your marketing strategy, copy, and content.

It doesn't matter if you create sales pages, emails, or social media content. What I teach in this episode of Content Creation Made Easy gives you the POWER to 
-write better copy, more easily
- connect with your audience, more easily
- and shift 'em into clients, more easily!

Stop struggling with "Am I doing this right?!" 

Grab a QuickWin Power 1:1 Session to get my eyes on YOUR copy, your content, and your benefits - 
https://www.jenliddy.com/power

In an hour, I'll show you how to make every thing you ever write WAYYYYY more effective SO YOU CAN use it to shift your audience into CLIENTS. 

#copywriting #marketing #JenLiddy

About The "Content Creation Made Easy" Podcast

Step off the content marketing dreadmill with realistic, simple, & SUSTAINABLE strategies to put into place…no matter what kind of content you create! 

Video? Blogs? Socials? Emails? 

Wherever you show up for your audience, there’s an EASIER way to do it that feels GOOD for who YOU are… 

This podcast is all about helping you feel more like YOU in your content - without one-size-fits all rules that never worked for you anyway. 

If you’re ready for content creation & marketing to BE EASIER - and, dare we say it, actually FUN - then you’re ready for CCME!

APPLE PODCASTS: https://podcasts.apple.com/us/podcast/content-creation-made-easy/id1438483040?mt=2
SPOTIFY: https://open.spotify.com/show/4w6Wd6P6GDQKp2odiVGAx3
STITCHER: https://www.stitcher.com/show/content-creation-made-easy
iHEART RADIO: https://www.iheart.com/podcast/content-creation-made-easy-43048154/

WANT TO LEARN MORE?

I love helping busy women get focused & organized. I'll teach you to confidently make decisions & achieve your goals. My background in education, business, & personal development will help you move forward & make your goal real!

To learn more about me and the topics I touch on,  be sure to visit my blog here: https://www.jenliddy.com/blog

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