Leslie O'Flahavan on Plain Language (TECM 5190)
Channel: Kim Sydow Campbell, Ph.D.
Date: 2021-01-31

Plain language advocate and expert, Ms. O'Flahavan visited with Dr. Kim and technical communication students at the University of North Texas. TECM 5190 students worked through Leslie's Writing in Plain Language course on LinkedIn Learning this week.
Chapters
00:00 Tell us about your work history and LinkedIn Learning efforts
04:16 How important is email in customer service? Is chat taking its place?
05:55 How different is customer service in B2B versus B2C organizations?
07:43 Who is most resistant to writing in plain language?
11:15 What's the influence of audience on whether you "dumb down" information with plain language?
14:27 How much has the Plain Writing Act of 2010 influenced the way the US government communicates with us?
17:39 Can the financial sector write in plain language? Why isn't part of accessibility?
21:38 How many of your clients have style/voice/tone/branding guides and do they use them?
25:03 What do you think about readability formulas as a way to implement plain language?
30:46 Do readability formulas do more harm than good?
33:30 Tell us about one of your biggest plain language "wins."