"Milan Design Week is incredibly frustrating for visitors to navigate"
Channel: Dezeen
Date: 2013-09-30

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Dezeen and MINI World Tour: in our final movie from the MINI Paceman Garage in Milan, MINI head of design Anders Warming talks about the history of the original car and Max Fraser, deputy director of the London Design Festival, explains why he believes Milan needs to improve the visitor experience during its design week. 

The original MINI was designed in the 1950s by Alec Issigonis for the British Motor Corporation and launched in 1959. "Back then it was designed as a mobility concept," says Warming.

"It was such a clever package. It was the first mass-production transverse engine with the cooling on the side of the engine so we had no long front overhangs."

The original MINI was not only compact, Warming explains, it also won races. "In 1964 we won the Monte Carlo [Rally] and it was beating much larger cars with six and eight cylinder [engines]," he says.

"That is one side of the brand, the racing heritage: it's such a fun car to drive and it's such an efficient way of putting power to the road."