Jeff Sawyer: "Mobile is changing consumers' preferences" for entertainment
Channel: MEFTVChannel
Date: 2011-12-12

Jeff Sawyer spoke to Ben Smith from Tribal Labs (http://www.triballabs.net) after participating in the panel "Towards a Connected Future: Building Your Content Strategy in a Multi-Screen World" at MEF Americas 2011 discussing the challenges of distributing content 'multi-screen' and Turner's strategy. He describes:

• The relationship between the television and mobile device and how they can be complained and made complimentary - citing sports examples and Turner's "Big Bang Theory" app.

• How mobile devices change consumers preferences for consuming entertainment.

• The need to innovate and take a lead in order to maintain a market-leading position. As technology is evolving Turner needs to place 'multiple bets'.

• How consumers' desire to have deeper experiences of TV content is moving Turner and other program-makers closer to viewers where their traditional customers have been advertisers and media distributors.

Read more about MEF Americas 2011 at http://www.mefamericas.com/

Ben Smith blogs at Wireless Worker http://wirelessworker.net