Road to Riches: Behavioral Sales, Irrationality, and Choice
Channel: Sam Vaknin's Musings
Date: 2018-12-28

Introductory presentation to the Behavioral Sales seminar.

Over the past 20 years, the discipline of Economics has been revolutionized. We discovered that people make economic and financial decisions - including and especially purchasing decisions - based on emotions, anxieties, fears, insecurities, fantasies, cognitive fallacies and biases, and total irrationality.
 
This means that everything we thought we knew about sales, marketing, and advertising is largely wrong!
 
In this seminar, you will discover the secrets that behavioral economists are sharing only within the walls of academe:
 
- Dozens of experiments with mind-boggling results;
 
- How to use the new information on decision-making processes to explode your sales;
 
- How to foster addictive loyalty and repeat sales in your clients based on new discoveries regarding the mind of Homo economicus;
 
- How to design your sales pitch, marketing message, advertising, and routines to yield maximum outcomes;
 
- How to convert every interaction into an evidence-based sales encounter: a job interview, a marriage proposal, a product or a service on offer, a school assignment, soliciting an investment, managing your staff. The same psychological rules apply. Memorize these rules and rule your market, your business, your workplace - and your life!!!