HYBRIS
Channel: ren fah
Date: 2020-12-06

FIJI - a well known paradise in the pacific ocean - is a drowning
island - due to climate change.
This is caused by the modern way of life - that so called anthropocene
- with its consumerism, the connected media-bombardement that creates
demands and the all causing global corporate capitalism. One of the
most well known representatives is - Coca Cola. The global symbolism
and the ethnographic aspect of the use of the products, as well as the
use of the symbol of this trademark in personal everyday routines and
practices is the primary focus of this documentation
of the 2013 christmas celebration, where the local fijian staff developed a
cargo cult comparable strategy of dealing with the trash, that is
littering their islands.
Thus the created christmas trees - are to be seen as an example - of
how strong and intertwined this double bind of featured brands and

folklore is - in nowadays world.


renfah as an artist and scientist is working on the worldwide changing circumstances of social life due to digital developments, documenting urban signs and analysing their hegemonial symbolic communication in real and virtual global urban landscapes.


http://renfah.net