Panel discussion on Building Future-Proof Brands: Defining The Playbook for Connected Era.
Channel: exchange4media Group
Date: 2023-02-28

Though an intangible asset, it is crucial for brands to invest more in brand building and make a mark in the industry. In today's highly competitive market, it becomes really crucial for any brand to be in tandem with the new technological and social developments to ensure that it will survive and remain strong and keep up with advancements in the wider world. In this scenario, do brands need to go beyond key aspects like a well-thought-out strategy, extensive insight, and good management? Our panel discusses  ‘Building Future-Proof Brands: Defining The Playbook for Connected Era.’

Speakers in spotlight :_

● DIPPAK KHURANA, Co-Founder and CEO, @vservmobi 
● DHRUBAJYOTHI SARKAR, Director, Product Marketing and GTM, Consumer Platform Advertising, @inmobitv 
● LAKSHMI NARAYANAN B, Chief Marketing Officer @CEAT_Tyres_India 
● PALLAVI BARMAN, Business Head, @hrxbrand 
● PUNEETH BEKAL, Director - Marketing, @MasterCard   
● ZAMEER KOCHAR, Chief Marketing Officer, @rajasthanroyals 
●     Session Chair: RUBEENA SINGH, Country Manager India & MENA, @AnyMindGroup