Social Confidential: How Steak-umm Blesses Twitter With Wisdom and Humor
Channel: ADWEEK
Date: 2020-10-13

On the latest episode of Social Confidential, where Adweek’s social media editors take a look behind the logo to find out who’s tweeting and sharing from major brands, audience engagement editor Jess Zafarris talks with Nathan Allebach, who is known for his unusual approach to managing the Twitter account for frozen meat brand Steak-umm. 

“People think it’s bizarre, ironic, and funny when a frozen meat company points out the importance of critical thinking, but chances are the same message would never ‘go viral’ if it was from a person,” Allebach wrote in one tweet.

We sat down with the mind behind these Twitter discussions—who has now also created a similarly engaging presence on TikTok—about why and how he takes this offbeat and not entirely meat-focused, the global attention the account has received and what’s next for the brand.

#SocialConfidential #twitter #steakummbless @thoughtsofsteak-umm4100 
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