Content creation masterclass: create compelling content which resonates with your food hub customers
Channel: Open Food Network
Date: 2020-09-03

Want to create more compelling content which resonates with your customers? This session's aim is to help you create great content for your customers whilst avoiding common pitfalls and barriers.

We cover these topics:

-Customer avatars and how to use them to help you create great content your customers will love and connect with
-Ways to improve your style
-Effective and simple content planning to save time
-Useful tools to help you
-A blog outline template and how to use it: 
-Spotlight on social media, including how to avoid common pitfalls and get past barriers to creating content
-How to improve visibility of your content

SLIDES with all links described in the session can be found here: http://about.openfoodnetwork.org.uk/wp-content/uploads/2020/09/Content-Creation-Masterclass.pdf

Blog outline template with useful links: https://docs.google.com/document/d/1_JQNtT4AkyFJTyJYlG0bysVV_1QIeBuifi7kXcQTnGk/edit?usp=sharing 

OFN Marketing Hub Facebook Group: https://www.facebook.com/groups/2723886531180022