Startup Secrets: Go to Market Strategy - Brightcove Case w/ Jeff Whatcott
Channel: Michael J Skok
Date: 2014-03-26

Personas are an incredibly powerful aspect of any go-to-market strategy.  The following presentation describes how we rely on personas at Brightcove to drive our campaign planning process.  You'll see several concrete examples of personas in action and learn some advanced methods and key considerations to keep in mind as you start using personas. For more Startup Secrets please visit: http://www.mjskok.com/resources/introduction