How to run A/B Tests as a Data Scientist!
Channel: CodeEmporium
Date: 2021-07-12

Let's learn about how & why you should use Bayesian Testing. And some advantages of the Bayesian approach over frequentist approach with REAL data/code. Note: Bayesian Appraoch isn't necessarily better in every way - it is another perspective of looking at data.

CODE: https://github.com/ajhalthor/bayesian-testing/

TIMESTAMPS
0:00 Introduction
0:56 Define the Experiment
4:25 Data Collection
6:20 Data Processing
8:43 Experiment: The Frequentist Approach
12:50 Experiment: The Bayesian Approach
14:40 Bayesian: Generating Priors
20:06 Bayesian: Generating Posteriors
22:00 Interpreting results
26:00 Bayesian Vs Frequentist