3 Big Strategies That Doubled Angela's Salon Profits
Channel: Worldwide Salon Marketing
Date: 2018-05-17

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3 Big Strategies That Doubled Angela's Salon Profits
Angela Ord has just sold her salon for TWICE what she paid for it. You too can get instant access to the tools, templates and strategies Angela used, for just ONE DOLLAR!

I have doubled my takings,

and it was mainly through
Worldwide Salon Marketing.

I started off because our
spa does a lot of new clients

coming in each week because it's a spa,

by doing the refer-a-friend.

So every week I'd sit down and

send out the new client letters,

and put in two $20 vouchers.

One would be for the client that's

just come in for the first time

to get her back through the door,

and the other one would be for her to

bring a friend in with her.

And that generated every week
about $300 to $500 for me,

just sending out those vouchers.

And I did do it by post.

It wasn't through email.

I did that personal touch that
Worldwide Salon recommended,

by sending them out in the post.

So they got a physical voucher.

They weren't just deleting emails

without opening up to
see what was included.

So that was our first step in the salon.

The second step was using the templates

that Worldwide Salon provide,
Worldwide Salon Marketing.

So we use the templates
when it's Mother's Day,

Valentine's Day, promotions for waxing,

especially in winter
when waxing can drop off.

We'd use the templates,
put our own branding in,

and email those out.

They were a great success and still are.

We still use those to this day.

And the marketing style
'cause it's very different

to the normal adverts that
you'd see in newspapers.

They really are

grabby headlines, getting value for money.

They get people to come
in and we still use those.

And the third thing that was,

sorry, Greg!

I could talk all day about
Worldwide Salon Marketing!


And the third thing
that was successful for us

was using the multi-visit vouchers.

Because, once again, we
have a lot of new clients.

We'd build up a really good
clientele base on that.

So a new client would come in,

we'd sell them after that visit

a $100 multi, it'd be $99.95,

and they'd get four
treatments over a month

to come in and try a facial, a massage,

manicure or pedicure, and waxing.

And the templates all found through

Worldwide Salon Marketing and

though the folders, as well,
that you provide when you join.

And we used that and
that was a great success,

because they say that after three visits,

you then become their go-to salon.

They can see the consistency,

they can see how good you are,

and they'll keep coming back.

- So you've recently
just sold your business,

quite successfully.

What part did your marketing systems

have to play in achieving that sale?

- Well, they doubled my income.

My profit doubled in
the four years I had it

because I'd put in all the

suggestions you had made.

The one-to-ones you had with me, as well.

By implementing them,
I would not have been,

without having implemented them

I don't think I'd have been
able to sell my business.

I probably would have gone bust.

I don't know but because of your system,

I doubled my profit and had
a really healthy spa to sell,

and a spa that I wasn't having to be in

everyday doing treatments.

So all in all, you've done pretty well.

- Yeah, yeah, very happy.

Very happy, indeed.

Yeah.

Can you understand why
people who own salons

would hesitate about getting involved

with a program like ours?

No, I can't see any
reason why they wouldn't.

I can't see why you wouldn't.

It's just common sense.

Yeah, I just don't understand
why people wouldn't.

Maybe they don't understand that

some of the things you suggest,

people don't always get to
grips with the giver's gain,

by giving something like
the multi-dollar voucher,

you might think, "Oh,
$100, that's not worth it."

They don't realize that the gains

that you get from that long-term

make such a big impact on your takings.

Sometimes you have to give a little

but you gain so much back.

And maybe they think the cost,

the monthly cost of being a member

isn't worth it, but I can tell you now

it more than covers its cost
with what you get coming in.

So just imagine you're
sitting in front of

another salon or spa owner now,

and they're contemplating

becoming a member and
getting access to the

client attraction system,
tools, and templates.

What would you to say to
a person in that position?

You've got nothing to
lose but everything to gain.

Everything to gain.

And it's so nice to have that help there.



Your guidance has been fantastic.

And I would say give it a go.

Are you gonna say no to extra money

coming in the door?

Are you gonna say no to extra clients?

If you're gonna say no then
you shouldn't be in business.

So I would say get on board without,

don't even think about it, get on board.