The most important comic book on earth. Rewriting Extinction, with Paul Goodenough
Channel: Inside Ideas
Date: 2021-12-07

Paul Goodenough is my guest on Episode 148 of Inside Ideas with Marc Buckley.

Rewriting Extinction presents THE MOST IMPORTANT COMIC BOOK ON EARTH - Stories to save the world

“One of the problems I have found a lot is that the average person can’t imagine what a good, green future looks like, they don’t understand, they cant visualize what rewilding looks like, at scale, they can’t visualize what it might be like to go on a safari in a traditionally quite nature-depleted country. So what comics do is you can go anywhere, any point in time and if you can draw the thing, and imagine the thing, it can be true. You can make it in a comic. That’s why I chose comics.” Paul 

“We have seven beneficiary charities, which are Greenpeace, The World Land Trust, Born Free, Rewild, The Wildlife Trust in the UK, Reserva, and Rewilding Europe,” he said. “And the reason those seven charities were chosen was specifically as each of them has their own specialty, their own thing they work in, that links up to a plan that actually restores not just the ecosystems and the biodiversity, but also helps with climate change too.” Paul 

Paul is an Emmy-nominated and award-winning writer, producer, entrepreneur and environmentalist - working across broadcast, comics, digital, games and publishing. Paul is the designer and founding member of BAFTA ALBERT (calculator and sustainability accreditation used by Netflix, NBC Universal, Warner Bros, BBC, IMG, Sky etc) and advises across Gov and the environmental NGO sector, enabling better cohesion and efficiencies.

Paul is the founder of Rewriting Extinction, a global storytelling project uniting 300 activists, celebrities, scientists, comedians and more across the planet to create stories to raise the money and awareness to save multiple species from extinction. The project includes notable co-creators like Taika Waititi, Ricky Gervais, Cara Delevingne, Jane Goodall and many more. Paul is also a best-selling author writing comics and books including THE MOST IMPORTANT COMIC BOOK ON EARTH, SHERLOCK HOLMES, HOW TO TRAIN YOUR DRAGON and many more.

www.instagram.com/rewritingextinction
www.facebook.com/rewritingextinction
www.twitter.com/rwritextinction
www.linkedin.com/company/rewriting-extinction
www.rewritingextinction.com 
www.instagram.com/paulgoodenough
www.facebook.com/paul.goodenough
www.twitter.com/paulgoodenough

#comicbook #rewritingextiction #extinction #climatechange #rewild #environment #future #storytelling #biodiversity #climatechange #impact 

Inside Ideas by One Point 5 Media & Innovators Magazine. 

Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the game-changers on a mission to get us there as fast as possible. 

https://marcbuckley.earth/
https://www.linkedin.com/in/buckleymarc/
https://linktr.ee/marcearth

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00:00 - The most important comic book on earth. Rewriting Extinction
00:33 - Introduction Inside Ideas Guest Paul Goodenough on Episode 147 with Marc Buckley
01:50 - Meet in Glasgow during COP26
03:44 - Book launch of The most Important Comic book on Earth - Stories to save the world
07:50 - Comics on future visions
09:22 - Have your future visions helped you?
12:52 - How have you weathered this time?
14:20 - Creating comics through collaborations 
19:00 - Comics allows you to duck into other worlds and relax
21:28 - Transparency donations on www.rewritingextinction.com
22:30 - Supporting 7 charities in different areas
27:42 - Fitting title and most important impacts
29:08 - Why I choose comics
29:58 - Audience 
31:45 - Each book makes an impact
36:40 - Metaverse, NFTs
39:08 - NFTs, only if clean
40:37 - Rewired Earth project
42:05 - Create utopian TV shows
45:00 - Create a positive future
51:40 - Storytelling
55:10 - Bafta Albert
59:17 - True cost
1:00:30 - Systemic  approach
1:03:14 - Everyone counts 
1:05:14 - Are you a Global Citizen?
1:08:05 - What would the world look like if?
1:11:05 - Learn from the animal kingdom
1:13:40 - Climate change is not equal
1:15:45 - Stuck in old fossil fuel infrastructure
1:17:14 - What does a world for everyone looks like for You?
1:20:04 - Sustainable Takeaways
1:21:07 - A story about harm investment https://switchit.green/
1:23:43 - What should young persons in your field think about?
1:25:42 - What I wish I knew from the start