HOW DYNAMIC TICKET PRICING & OFFICIAL PLATINUM SEATS WORK ON TICKETMASTER
Channel: thumbsuprun
Date: 2020-02-05

Time to learn all about how dynamic ticket pricing and official platinum seats work on Ticketmaster! I dive into how dynamic ticket pricing has evolved over time, and the eventual rise of the official platinum seat. Ticketmaster has been using a dynamic ticket pricing system for many years now, just like many other industries. By being able to raise (or lower) ticket prices, they are able to maximize the amount of revenue generated year after year.

Their official platinum seating program on the other hand is simply designed to match the expected market values of seating in potentially prime locations. However, some of the seating options set aside for official platinum seating have left more questions than answers, especially when they are located in side view and near the back of the venue as well.

Lastly, with dynamic ticket pricing, there have been many issues with its implementation, especially with events that saw ticket prices change between the time they were added to the cart and when they appeared in the checkout process. I have an article from CBC which dives into what happened with a Rolling Stones concert in 2019 that went on sale, and I think it's just another reason which proves being patient is key in your ticket buying process.

CBC Article: https://www.cbc.ca/news/canada/toronto/ticketmaster-rolling-stones-price-1.5019605

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