NFP User pathways and planning our tech stack
Channel: ActionSkills
Date: 2020-04-23

Digital campaigning tools for Not for Profit and grass roots campaigners
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✩ Runsheet: https://actionskills.co/webinars/planning-user-pathways/
✩ Signup for future webinars: https://actionskills.co/webinars/
✩ Background image: https://lightwizard.com.au/
✩ Trainer: https://glenntodd.net

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Outline
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✩ Central Node Concept
• 8 connections

✩ Intro to social media platforms
• Content + Conversation (people + algorithm + AI)
• Resources are limited
• Conversation vs broadcast
• Automation vs custom publishing
• Pay to use
• You don’t own it
• No experts – learning – opportunities for savvy –
• Early adaptor vs cheap paint
• Track

✩ Choosing your social media platforms
• What platforms do your audience use
• How do they use their platforms – insta party example
• How do influencers use it 
• What works for your content
• Keen vollunteers and/or access to influencers
• Social Media Statistics
 
✩Assets Plan – Tech Stack

✩ Website planning – Brief
• Do not continue without a brief – don’t brief without clear goals (strategy)
• Lost in communication
• Complexities and blowouts
• Visiting a doctor vs Remember it is called a brief
• Technical (functionality)
• Style (design, communication)
• Dvize brief
 
✩ Prototyping

✩ Agile
Go fast – it is not final
Test and refine
 
✩ Defining ongoing roles and tasks
• Boundaries + mental health
• Plan to scale (conversation / content)
• Recruit vollies or funding for paid positions
• Identify gaps for prioritisation

✩ Building online community
• Culture – guidelines – roles
• Community manager(s)
• Seeding
• Manage trolls 
• Empowering brand advocates

PAY WHAT YOU FEEL
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I have made these webinars and resources free as I believe in the need to support grassroots activists and apply alternatives to a capitalist based user pays approach. By supporting me, you make these initiatives more viable in the future:

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