Aura Bora Asked Grocery Stores the Forbidden Question #Shorts
Channel: Startup to Storefront
Date: 2022-02-18

When starting anything new, you don't know what you don't know.  For Paul Voge, founder of Aura Bora, this couldn't have been more true.

In an effort to attain price consistency for the sparkling water, Paul Voge began asking grocery stores the forbidden question.  Immediately, he was met with disgust and distaste.  After all, he crossed the line as a consumer packaged good company.

Check out this #Shorts to hear what Paul was doing in the early days of Aura Bora that was met with such strong aversion.    

#entrepreneurship #businessinterview #podcast #podcasts #losangeles #bubblewater #water #seltzer #aurabora #grocerystore 

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