Modeling Heterogeneous Preferences
Channel: John Helveston
Date: 2021-11-15

In this lecture, I introduce two ways to include heterogeneity in choice models: including interaction terms, and mixed logit (hierarchical models)

The "yogurt" dataset comes as part of the logitr package. Once installed and loaded, the "yogurt" data frame will be available in the environment.

Links to Sections:
00:07 - Background on homogeneous random utility models
00:53 - Overview of two types of heterogeneous models
02:27 - Interaction models
04:33 - The scale parameter
07:23 - Practice question 1
08:06 - Uncertainty in interaction models
11:49 - Practice question 2
12:43 - Mixed logit models
16:17 - Mixed logit example in R
17:18 - Practice question 3