Interview with Jason Smith, Sr. Partner, Managing Director of Digital Investment at Mindshare
Channel: VMA Media
Date: 04/07/2017

As one of the moderators for Mobilnomics 2017, Jason Smith is committed to helping marketers navigate the mobile space and create formless types of experiences that marry business outcomes with quality consumer experiences. As the senior partner and managing director of digital investment for Mindshare, he knows first hand the major brand pain points in digital and why they are craving a realistic playbook from creative marketers to balance practically with risk and innovation. In this discussion with Socialtyze CEO John Bohan, Jason dissects the problems with the current connective tissue between brand outreach and consumer trust, why brand equity has never been more important, as well as first steps to turning confidence into loyalty even as brand marketers are tasked more with achieving short-term goals with long-term impacts.

Featuring:
Jason DaWayne Smith, Sr. Partner, Managing Director of Digital Investment at Mindshare

Filmed at the Mobilenomics Summit 2017 Deer Valley, UT
http://vmamedia.com/event/mobilenomics-summit-3/#overview