Not Your Typical Vet Clinic - Modern Animal (Full Episode 192)
Channel: Startup to Storefront
Date: 2023-01-17

The veterinarian industry is changing right before your eyes, but unless you’ve been paying close attention, you probably haven’t noticed.

For years, the vet industry has been defined by small mom-and-pop clinics.

However, large investment firms have been buying up practices, yet offering nothing new or innovative.

These old practices still keep their patient records on paper, don’t offer 24/7 access, and if you are out of town, it’s nearly impossible to book an emergency appointment.

And this is all while, according to Time, suicide rates among veterinarians are extremely high, and as a matter of fact, women vet suicide rates are 3.5x the national average.

Our guest today is changing all of that, from how the clinics are built to waiving exam frees for members, Modern Animal is redefining what it means to practice veterinary medicine from the ground up.

In today’s episode, we talk with Steven Eidelman, the founder of Modern Animal. We discuss:
     -  How Modern Animal is working to avoid vet burnout with this new approach
     -  Setting up a tattoo parlor at a vet conference
     -  The nationwide vet shortage, and what that means for the pet industry in the coming years

 #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #veterinary #veternarian #petindustry #animalcare 

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🐈 Modern Animal Social Media:
Website: https://www.modernanimal.com/
Instagram: https://www.instagram.com/modernanimal/
Facebook: https://www.facebook.com/ModernAnimalVet/
LinkedIn: https://www.linkedin.com/company/modernanimal/

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🎙️ Startup to Storefront Social Media: 
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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😎 Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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🎵 Our Music:
https://www.instagram.com/doubletouchofficial/

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⏱️ Timecodes:
00:00 Intro to Modern Animal
1:08 Modern Animal Explained
2:52 Why Steven Eidelman was hesitant to work in the pet industry
3:31 Why Steven Eidelman initially founded Whistle
4:29 The painful process of discovering product market fit
5:59 The Mars x Whistle Buyout
7:19 Getting back to the whiteboard (again)
8:50 It all felt so similar
10:14 What the pet industry was missing
12:55 What's behind the double doors?
13:59 The wave of consolidation in the pet category
13:54 What does the tech enable me to do?
16:47 The mental health crisis in the vet industry
18:02 The Modern Animal Experience
19:31 Ending outrageous exam fees
21:00 Data collected on pets. What was uncovered?
22:40 The 4 commitments for Modern Animal
24:58 Do you acquire pre-existing practices?
26:56 The problems with commission pay for vets
30:39 How do you value design?
33:07 The shortage of vets
35:31 The big milestones for 2023
40:03 Where tech and animals meet
41:59 Exciting marketing in 2023
43:53 Tattoos at a pet conference