The North Face FUTURELIGHT™ | Ellis Brigham
Channel: Ellis Brigham Mountain Sports
Date: 2020-02-28

DEFY THE PAST
WEAR THE FUTURE

Explore The North Face FUTURELIGHT™ here:
https://www.ellis-brigham.com/futurelight

The North Face has been enabling exploration for more than 50 years by disrupting the industry and pushing boundaries in product innovation, and FUTURELIGHT™ is the next chapter in that storied heritage.

FUTURELIGHT™ was born in the mountains out of specific requests from The North Face global athlete team looking for increased performance and breathability in their waterproof gear.

FUTURELIGHT™ is a new kind of technology. The North Face tapped into a production method called nanospinning, which creates nanosized fibres that allow superior air permeability while maintaining waterproofness. This revolutionary nanospining allows for variable thickness within the single piece of fabric enabling freedom of movement and softness to touch – eliminating constrictions for more movement.

They then found a unique lamination process to attach those nanosized fibres to fabrics without sacrificing breathability, waterproofness, or durability. In the end, they have created a revolutionary process and an innovative fabric that can be adapted to meet the needs of any outdoor enthusiast.

The philosophy and responsibility of The North Face is to minimise its environmental footprint while maximising the performance of the product. This project is no different. They are using recycled fabrics, non-fluorinated DWR and production partners with a shared commitment to sustainability, responsible manufacturing, and eco-driven innovation.

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