Light at the End of the Tunnel
Channel: VideoLecturesChannel
Date: 06/01/2014

VideoLectures.Net Computer Science 
View the talk in context: http://videolectures.net/iswc2013_guha_tunnel/
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Speaker: Ramanathan V. Guha, Google 

License: Creative Commons CC BY-NC-ND 3.0
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SA significant fraction of the pages on the web are generated from structured databases. A longstanding goal of the semantic web initiative is to get webmasters to make this structured data directly available on the web. The path towards this objective has been rocky at best. While there have been some notable wins (such as RSS and FOAF), many of the other initiatives have seen little industry adoption. Learning from these earlier attempts has guided the development of schema.org, which appears to have altered the trajectory. Two years after its launch over 4 million Internet domains are are using schema.org markup. In this talk, we recount the history behind the early efforts and try to understand why some of them succeeded while others failed. We will then give an update on Schema.org, its goals, accomplishments and where it is headed. We will also discuss some of the interesting research problems being addressed in the context of this effort.

0:00 Light at the end of the tunnel
0:11 Outline of talk
1:21 One day, 16 years ago, ...
2:48 Context: The Web for humans
3:24 Goal: Web for Machines & Humans
4:10 What doesthat mean?
5:19 How do we get there?
5:53 What doesthat mean?
6:05 How do we get there?
6:21 Going depth first
7:59 Timeline of 'standards'
8:55 But something was missing ...
12:23 '07 -:Rise of theconsumers
13:23 Yahoo Search Monkey
14:13 Yandex Enhanced Snippets & Services
14:29 Google Rich Snippets: Reviews
14:55 Google Rich Snippets: People
15:12 Google Rich Snippets: Events
15:20 Google Rich Snippets: Recipes
15:34 Google Rich Snippets: Recipe View
15:41 Google Rich Snippets
16:31 Google Rich Snippets: Recipe View
16:42 Google Rich Snippets: Events
16:43 Google Rich Snippets: People
16:45 Google Rich Snippets: Reviews
16:50 Google Rich Snippets
17:38 Situation in 2010
19:00 In the meantime ...
for more slides check http://videolectures.net/iswc2013_guha_tunnel/