Mastering Effective Marketing Communication Principles with Ben Guttmann
Channel: RELAYTO/
Date: 2023-08-21

Your host, Alex Shevelenko, talks with the Advisor and Fractional CMO of UniSphere Ideas and author of the book Simply Put, Ben Guttmann.

Ben Guttmann is a Marketing Entrepreneur, educator and writer. He assists good individuals and well-known brands in communicating their importance to the world. He frequently gives talks on marketing, branding, business, and technology at conferences, businesses, and universities.

Ben ran the Digital Natives Group for 10 years. The group started as a small town business and then grew into a partnership with various well-known organizations. They published over 60 best-selling books from major publishing companies, including works from acclaimed individuals.

Ben started his career by working with small ice cream shops and camera repair stores. Now, he is known as a major player in the world of branding, working with multi-billion dollar industries and other successful companies.

To learn more about Ben's work:
https://www.benguttmann.com/
https://www.linkedin.com/in/benguttmann/

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Timecodes
0:00 - Intro
0:07 - About Ben Guttmann
1:14 - How to help anyone deliver great messages
4:18 - What is the simple message
5:11 - About RELAYTO
7:52 - The framework for the messages that move us forward
12:35 - How to name your company
15:12 - Five principles of an effective message
17:41 - What prevents people from wearing their customers' shoes
24:36 - Why some creative messages don't work
28:35 - The importance of the sense of ownership
32:20 - How to properly adjust your message
35:34 - Art vs business 
38:02 - What are Ben's favorite brands
44:05 - Takes on X and Twitter rebranding
47:52 - Thoughts on Metaverse
52:13 - How to contact Ben
53:15 - Parting words of wisdom

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