Defining a Company Culture: 2012 Rural Lifestyle Dealer of the Year (Mid-State Equipment)
Channel: Rural Lifestyle Dealer
Date: 2012-10-23

One characteristic that sets apart many rural lifestyle dealerships is the company culture and work ethic of the employees. Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about the company culture at Mid-State. Customer service comes in as the top priority for the company.