PRESTO Landing Page Copywriting Framework Live Landing Page Build (Co Managed IT Landing Page)
Channel: Tortoise and Hare Software
Date: 2023-09-28

Creating a landing page that converts can be a challenge. There’s a lot that goes into it, but one of the most important aspects of that is the copywriting. It would be a significant challenge to create a landing page that converts that uses 0 copy and only design, but it would be much more straightforward to create one that is un-styled from a design perspective, but uses compelling copy. Copy is ultimately what sells and visual design and imagery is just a way to augment or reinforce what the copy is saying and create an emotional feeling to pair with the copy that increases urgency and the likelihood of converting.

What does good landing page copy look like though? I’ve thought about that question a lot of the past few years here running Tortoise and Hare Software and I’ve devised my own framework for creating effective landing pages that I’m going to share with you here today. I like to call it the PRESTO framework.

Pain
Resonate
Educate
Simplify
Testify
Offer

In this video we walk through the PRESTO landing page copywriting framework with a live landing page build example for a co-managed IT support landing page.  

Copywriting Framework:
https://tortoiseandharesoftware.com/blog/the-presto-landing-page-copywriting-framework/

Landing Page Built During The Video:
https://nettechconsultants.com/co-managed-it-services/

Follow Tortoise and Hare On LinkedIn:
https://www.linkedin.com/company/tortoiseandharesoftware/