Edward Bernays #shortvideo #shorts #usa
Channel: VoicesUprising
Date: 2024-03-24

In the early 20th century, smoking was heavily stigmatized for women, associated with immorality and taboo. Enter Edward Bernays, the mastermind behind one of the most influential marketing campaigns in history – the Torches of Freedom. This YouTube video delves into the life and tactics of Bernays, exploring how he reshaped societal norms by linking smoking with notions of independence and feminism.
From his roots as the nephew of Sigmund Freud to his pioneering work in public relations, Bernays utilized his understanding of human psychology to engineer a movement that revolutionized the tobacco industry. By framing cigarettes as symbols of rebellion and empowerment, he successfully persuaded women to embrace smoking as a means of asserting their rights and challenging societal conventions.