Counterintuitive Content: How New Trends Disrupt Years of Bad Advice [MozCon 2021] — Casie Gillette
Channel: Moz
Date: 2023-06-17

𝗧𝗶𝘁𝗹𝗲: Counterintuitive Content: How New Trends Disrupt Years of Bad Advice [MozCon 2021] — Casie Gillette

𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.

𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘆 𝗖𝗮𝘀𝗶𝗲 𝗚𝗶𝗹𝗹𝗲𝘁𝘁𝗲
👉 MozCon talks by Casie Gillette
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𝗠𝗼𝗿𝗲 𝗼𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
Mining for Content Ideas - Next Level
https://mz.cm/43Zcxsx
AI for SEO and Content Marketing: A Friend, Not a Foe (for Now, at Least)
https://mz.cm/43GTmn7

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