A summary of Robert  Cialdini's "Influence: The Psychology of Persuasion"
Channel: abiekatz
Date: 2011-06-19

This is a video summary of Robert Cialdini's book, The Psychology of Persuasion. It briefly describes the six weapons of persuasion: reciprocity
commitment and consistency, social proof, authority, liking and scarcity. The video shows how these principles can be used both to persuade others and to avoid being persuaded. Enjoy and remember, using these tools responsibly.

This will be the first in a series of video book summaries.