J4530:Strategic Social Media Sp20 March 26 lecture (Ohio University)
Channel: Hans Meyer
Date: 2020-03-26

The key to good content on social media is up to you really, Dr. Hans K. Meyer says in this video lecture for his JOUR4530: Strategic Social Media class at the E.W. Scripps School of Journalism at Ohio University. Yes, there are criteria that can help, as Phil Clampitt spells out in his book, Social Media Strategy, but a lot of what makes good content is how well it aligns overall with your social media strategy.