Building an Inclusive Brand for Deeper Connections | News & Trends
Channel: GoDaddy
Date: 2021-06-17

CEO of Moon Mother Apothecary explains the importance of defining your own path in business and what it means to be an inclusive brand for the LGBTQIA+ community. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:00 Who is Suhaly Bautista-Carolina?
0:33 What is Moon Mother Apothecary?
1:05 Shifting business goals as an LGBTQ inclusive brand
1:40 Importance of a supportive community as a business owner

Weaving together her passions for plants and science, spiritual herbalist Suhaly Bautista-Carolina founded Moon Mother Apothecary to support folks from all walks of life through the power of herbal medicine. Through her LGBTQIA+ inclusive platform, she offers educational workshops, shared knowledge and puts in the work where wellness meets social justice. Like many entrepreneurs, Suhaly set out to do more and more for her business. But what she uncovered was a different kind of growth — a deeper one — with her clients. While she focuses on strengthening those relationships through joy, wellness and laughter, she finds her own support within the community that inspires her to stand out and shine. Suhaly proves to business owners everywhere that focusing on building connections with clients and being an inclusive brand is what brings us to the center of this beautiful movement.

GoDaddy celebrates LGBTQ+ business owners this Pride 2021 and every day.

References: 
The wellness industry is valued at $4.5 trillion and is continuing to grow at a historic rate.
https://natfluence.com/health-wellness-business-opportunities-and-trends-for-entrepreneurs

64% of those who support the LGBTQ+ community say they are more likely to spend money with brands that are LGBTQ+ inclusive.
https://fortune.com/2017/06/28/lgbt-inclusive-advertising-survey

Learn more about Moon Mother Apothecary: 
https://www.moonmotherapothecary.com 
https://www.instagram.com/moonmotherapothecary 
https://www.facebook.com/moonmotherapothecary 

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#GoDaddy #SmallBusinessNewsandTrends #Pride2021 #LGBTQIA