G5 college football schools pool media rights? What would signing with Apple or Amazon mean?
Channel: Winning Cures Everything
Date: 2022-08-12

Would it make sense for the small G5 FBS conferences (AAC, MWC, Sun Belt, MAC, C-USA) to pool together their media rights?  What if the high bidder for this is a streaming company like Apple or Amazon?  And did Fox attempt to do something like this in the past?

Bob Thompson, former Fox Sports President, (@RLTSports on Twitter) joined the show to talk about media rights for the Big Ten, ACC, Big 12, Pac 12, College Football Playoff Expansion, value of specific CFB time slots, Notre Dame, realignment, expansion, G5 tv deals, contracts and more!

From Thursday 8/11/22 full show: https://youtu.be/OQNgH08Yk-0

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Auto Transcription:
Just a fun hypothetical.
 Now, I have said on this show for years now, I thought it might be smarter for all of these G five conferences, you mentioned the Mountain West there, but the A. C.
 The Sunbelt C. Usa Mac, maybe some of these independent teams for them to all try and bundle their rights together right, Which would effectively get rid of conferences I suppose.
 But I thought it could make them make those contracts maybe incentive laden, sell the rights on shorter contracts to multiple media networks, whoever that may be.
 I just feel like for the the smaller teams because it does feel like we have basically two divisions inside of the F. B. S. I thought it would make more money for the smaller schools because you can get better nonconference matchups, better time slides,  Prime conference matchups, Whatever they I would imagine those would be worth more money.
 How realistic could something like that be now, every obviously everybody or every conference, once their own deal they want the ability to add their own value but to those schools, how much sense would it make and is it even possible to do that, it's kind of like hurting cats, I think we, we, we made a couple of veiled efforts at trying to create something for the schools below the power five, two things.
 Number one, creating a kind of a super conference that, you know, some guys have been on the outside looking in, but kind of the best of the rest is how we termed it.
 And it just, it didn't work out.
 There was geography problems, there was, you know, people were tied to the conferences in the history and so we just said, okay, fine.
 But what you, what you put forth is is something that if I'm, if I'm amazon prime, if I'm apple tv plus, that's something that, you know, would be a get for them.
 You know, I think they could do that and you know, take a ton of work and a ton of money.
 But if you start waving enough money in front of these conferences, you know, they're the type, they're gonna, okay, well, we're not getting that much distribution of our games already.
 So who cares if we're not getting distribution on amazon prime or apple tv plus at least we got a lot of money and it's, it's, it's what it's the mLS situation, what MLS did with apple tv and they took all these games that were on RsN games that were on their MSL, whatever their packages like sunday ticket,  and you know, even the rights to the games that were on Fox and ESPN, although I expect at some point there will be a game of the week type thing on Fox and ESPN and they took all that over and put it on on Apple Tv and you know, I don't know how many homes apple Tv has, but it's a heck of a lot less than than what ESPN and Fox were distributing those games too, but they got a big check and at this point for them the money is worth more than the exposure and at some point it could be that way for the G five schools, especially since they're not getting that much exposure anyway, a lot of them are being relegated to ESPN plus etcetera or these other channels and I brought this up because I I looked back at that BYU and coastal Carolina game back in 2020 that was kind of put together the week of and it drew over a million viewers on ESPN you, which is not a prime network.
 Exactly. So something along those lines where those nonconference matchups is that now BYU obviously would be one of the halves at this point, but those fun matchups where teams come up out of nowhere and you've got casual fans that really want to watch, but also the fans of these schools, fans of the schools, Absolutely, I think, you know, someone like amazon prime or Apple Tv plus we could cobble that type of thing together with all the conferences and you know, there's always issues with existing deals when they run out....