Garyth Stone, MD Houlihan Lokey
Channel: Bridge2Food
Date: 07/07/2017

Key Trends in Sports & Active Nutrition for 2017. A dynamic industry with good growth rates and high value add. Increased normalisation, becoming mainstream. Trends are rise in Vegan and alternative sources of protein. 'Bone Broth' taking US by storm - not yet in Europe but in coming years. Need to create innovative, palatable and nutritious products.