Aidan Cotter on Differentiation and Competitiveness: How to Enhance "Brand Ireland"
Channel: IIEA
Date: 2011-07-27

A Flavour of the Future took place on 5 July 2011 at the Concert Hall, RDS, Ballsbridge, Dublin 4, in association with the RDS and the Sunday Business Post. This conference is supported by Bord Bia, Bank of Ireland and The Irish Farmers Journal.

Session 3:
Changing Perceptions, New Consumer Trends and Brand Ireland

Aidan Cotter
CEO, Bord Bia

Speech Title:
Differentiation and Competitiveness: How to Enhance "Brand Ireland", Build our Green Image and Prove the Sustainability of our Food to Demanding Consumers