Mastering social Media; A Guid to Business Marketing
Channel: Nadiman
Date: 2024-01-30

Benefits of social media for business
“Okay, so why is social media important for business?”

Good question! A decade ago, the upsides of social media for business were tougher to quantify.

Thankfully, times have changed and ROI is no longer a question mark. Let’s be crystal clear:

Social media is valuable for businesses of any size or industry. Finding customers on social media has a direct impact on sales and your bottom line.

Building awareness. Nurturing leads and driving sales. Community-building.

The list goes on given that the benefits of social media aren’t one-size-fits-all. That said, here are five upsides that brands can see from a smart social presence.

Like it or not, social media has become a go-to research channel for consumers at large.

Think about your own experience looking up businesses.

Chances are you’ve visited a restaurant’s Facebook to confirm their hours. Maybe you’ve combed a company’s IG content and comments to see if their products live up to the hype. This highlights how social media builds awareness for brands in a way that your website can’t.

Your business’ social presence is a powerful touchpoint with new customers. That’s because social media serves as an authentic reflection of what a company is all about.

Comments and shout-outs from satisfied customers speak volumes about your business. If someone’s first impression of your business is a glowing social review, that’s a huge plus.