Drop the need to handle or overcome objections in sales/marketing -- learn to sell and launch gently
Channel: George Kao
Date: 2021-07-23

One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them.

Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and needs to be persuaded, or someone who is eager to see what you’re offering?

Read the blog post here:
https://www.georgekao.com/blog/objections