The Kensington by Zaha Hadid Design
Channel: A As Architecture
Date: 2018-09-12

JCDecaux invited Zaha Hadid Design to redefine the design language of billboards – providing a unique communications channel in the capital that integrates contemporary design and digital media. Combining innovative digital screen technology with a double-ribbon of matt stainless steel framing a curved digital screen, The Kensington is located on West Cromwell Road and is the first billboard by Zaha Hadid Design. 

The Kensington’s high resolution 8mm pixel pitch screen (26 x 6 metres) will provide visibility and maximum quality of display for brands, framed by the (30 x 9 metres) steel structure. Set in an area that has been landscaped to enhance the local environment with the planting of trees and greenery, The Kensington features integrated lighting that increase visibility for pedestrians

“Both a civic gesture and a promotional medium, the intertwined, looped ribbon design expresses the dynamism of pedestrian and vehicle traffic movements that intersect at this important London junction. The stainless steel ribbon twists as it encircles the screen, defining a varying silhouette when seen from different viewpoints,” said Melodie Leung, senior associate at Zaha Hadid Design. Source by Zaha Hadid Design. Info project https://goo.gl/75pzzP

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