Reposition
Channel: English Unpacked
Date: 2024-02-07

Reposition refers to the act of changing the position or location of something or someone. It can also refer to the process of altering the perception, image, or branding of a product, service, or company in order to appeal to a different target audience or market segment. Repositioning can involve various strategies such as changing the marketing message, redesigning the product, or targeting a new demographic. Overall, repositioning involves making adjustments to better suit a new position or target audience.