Turning Passion into Activism through Social Entrepreneurship
Channel: GoDaddy
Date: 2021-02-18

Maya Penn, award-winning philanthropist, environmental activist and small business owner chats about finding joy in activism through entrepreneurship. Subscribe to GoDaddy on YouTube: http://bit.ly/GoDaddy-Subscribe

0:08 Who is Maya Penn?
0:25 Why turn your passion into a business?
1:01 How to find your unique path to success 

When it comes to trailblazing a unique path towards success in a traditional business world, Maya Penn brings an unorthodox concept to the table: putting her heart into her business. Believing entrepreneurship goes hand-in-hand with activism, Maya emphasizes the importance of supporting a specific mission or cause in order to reach scalable business success. Because not only does it allow you to do business authentically, but future employees, customers and investors take notice, too. With sustainability at the very core of her own business, Maya’s Ideas LLC, she advises fellow entrepreneurs and Black owned businesses to find the “why” that sets them apart from the competition.

References:
50% of Americans say that they would switch to a company that supports a cause they believe in. https://www.mintel.com/press-centre/social-and-lifestyle/givingtuesday-73-of-americans-consider-companies-charitable-work-when-making-a-purchase

Black households give 25% more of their income annually than other groups. https://www.forbes.com/sites/maryannreid/2019/10/30/this-little-known-fact-about-black-giving-might-be-surprising/?sh=20fd036f3335

55% of global online consumers say they are willing to pay more for companies committed to positive impact. https://www.nielsen.com/us/en/press-releases/2014/global-consumers-are-willing-to-put-their-money-where-their-heart-is/

Learn more about Maya Penn: 
https://www.mayasideas.com 
https://www.instagram.com/mayasideas 
https://www.facebook.com/mayasideas

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

The information contained in this video is provided for informational purposes only and should not be construed as an endorsement or advice from GoDaddy on any subject matter.

#GoDaddy #MayaPenn #Activism #SocialEntrepreneurship