Watch out for Influencers brainwashing! - EDIT Video Challenge 2019 Germany
Channel: Instagram Influencer
Date: 2019-11-24

Don‘t forget to turn on your subtitles!

*all Influencers shown in the video are fictional and not based on real Instagram accounts*

Watch out for Influencers brainwashing! - EDIT Video Challenge 2019 Germany
 
A project created for the edit challenge 2019 http://www.editvideochallenge.org
 
Our target audience are teenagers and young adults between the ages of 14-26 years, who grew up with social media. 
We want to focus on the social platform  „Instagram“, which is increasingly used by influencers today to market their products authentically. Influencers cooperate with companies and try to influence their followers with discount codes and encourage them to buy their products.
 
The short film features 5 fictional influencers who have different personalities and promote products in their Instagram stories.They make false promises about the products to their followers in order to make a profit. The innocent young consumer is influenced by them and bought all their products.
 
The purpose of this video is to educate young consumers about manipulative advertisements of Influencers on social media.  The range of an Influencer says nothing about the quality of a product.  We hope that we will reach young people with the short film and reflect their buying behavior and advertising from their favorite influencers.

It is important to mention, that not every influencer is manipulating with their product marketing. We just want to sensitize consumers to check them first before buying.

The key words of the Edit Challenge 2019 can be found at the following parts of the video: 
Play: 0:32 
(Influencer MamisLifestyle talks about how her kids love to play with their favorite toy.)
Air: 1:51
(Influencer Aura talks about the air while she is blowing out her candle.)
Grow: 2:41
(Influencer BeautyLounge talks about her product for hair growth.) 

Sources:
https://www.horizont.net/marketing/nachrichten/pwc-studie-jeder-dritte-kauft-ein-produkt-wegen-influencer-empfehlung-171759
 
Music or sounds we used making this short film:
(Opening )
Scott Holmes- Storybook 
https://freemusicarchive.org/genre/Pop
(End)
Scott Holmes- Little Idea silsil
https://freemusicarchive.org/genre/Pop
Cash Sound - Till With Bell.wav
https://freesound.org/people/Benboncan/sounds/91924/
 
This digital news inspired us for our educational video:
https://onlinemarketing.de/news/top-10-die-trends-fuers-influencer-marketing
https://blog.hilker-consulting.de/aktuelle-studien-zum-influencer-marketing

Group Name:  Watch out for Influencers brainwashing
Production Country: Germany
University: Johannes Gutenberg- Universität Mainz