(PSA) Teens and E-Cigarettes/Vaping Usage Warnings - Ad Council
Channel: PSA America
Date: 2019-06-21

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We want to thank YouTube and their parent companies for all the help and cooperation. And we thank you, for your continued support. The following are the things you should focus on when it comes to video optimization.

i. Video Title. As we discussed in the previous point, the title is the most important aspect of your video page. It will help you rank on search engines and at the same time, you can create your title so that when someone looks at it, they will want to click on it even out of curiosity. Remember, it’s not only about where you rank, it’s also about how many of those that will see your listing will click on it.

ii. Video Description. The second most important element on your video page! This is where you will write what your visitor will learn after viewing this video and also include links to your business blog and/or where this video is posted on your blog. You want to add links there because if you don’t you won’t be able to tell your viewers what you want them to do next. You should also include your main keyword in your description as it will help a lot with your ranking efforts.

iii. Video Tags. You should use tags, it’s one of the best ways to categorize your video and one of the few ways for YouTube to understand what your video is about. Tags play a very important role when it comes to related videos (videos that are suggested from YouTube on the right side of the page or after a video ends) so use them but don’t abuse them.

You should add all the relevant keywords that your video is about and if you are out of ideas, do see what others with almost the same title and content have used.

The more impressions you get, the more YouTube will suggest relevant keywords for you to use on each one of your videos.

That takes us to the next point that could easily be included here but it’s so important that should be a whole category by it self.

iv. Video filename. I haven’t split-tested this personally but there are so many people stating that your video filename should be optimized that I have to include it here also. What they mean by that is that when you upload a video to YouTube, you should rename it before in order to use your main keywords. For example you shouldn’t upload a video named sally004.mp4 but rename it into something like sally-cooks-ravioli.mp4 so that even from the filename, YouTube understands what it’s about.

I would perform a split test to see if that theory actually works, but to tell you the truth, it’s an action step that requires so little time that I always do it no matter what.