NCompass Live: Program Planning with a Marketing Mindset
Channel: Nebraska Library Commission
Date: 19/04/2024

Recorded on April 10, 2024
NCompass Live - http://nlc.nebraska.gov/ncompasslive/

Libraries have been offering programming for decades, and in many cases the model has been, "Let’s plan a program, promote it, and see who shows up." This approach hasn’t changed much, even with social and technological changes, not to mention the pandemic and streaming programs. Program planning with a marketing mindset starts with identifying your customer’s needs and wants, then developing programs and services to meet those needs and wants. We’ll discuss how to use research – quantitative and qualitative – to plan and market programs that will engage your customers. We’ll talk about "bundling" programs and services for different audience segments. We’ll also cover how this more strategic approach can save time and resources for your library.

Presenter: Cordelia Anderson, Library Marketing and Communications Consultant, Cordelia Anderson Consulting.