BOTB: What the people say
Channel: Katz Kiely
Date: 2012-08-02

After the riots, most shop owners on Green's End, Woolwich, London have felt the need to invest in security shutters. 

On the first anniversary of the disturbances, the shuttered streets of Woolwich were adorned with pictures of faces of local babies. 

Members of the local community sent us photos of their smiling babes, and the first babyface was painted at the end of August 2012. 

We talked to a lot of Woolwich residents during the project. This video is what just a few of them said.

We're on twitter: @BOTBWoolwich 

The 'Babies of the Borough' project is an experiment in bringing down crime in the area using learning's from behavioural science techniques. 

We hope an increased sense of pride and ownership will lead to a sense of belonging and a drop in crime stats.

Babies of the Borough is a project by Ogilvy Change, supported by Ogilvy Labs and inspired by the amazing Rory Sutherland.