SANCB (tag awards)
Channel: alicia young
Date: 2012-11-05

Our chosen NGO for the TAG Awards is The South African National Council for the Blind.

With this assignment we felt that it was our duty to lend our voices to help carry the message of SANCB.
Everyone is aware of blindness, but not many are willing to get involved with charities related to blindness or they are unaware of how simple it is to prevent blindness.

SANCB is a complex organization built upon multiple causes. Currently, their biggest aim is to decease preventable blindness by the year 2020. A simple call to action that can be delivered in several ways.

In our television spot "Eye Test" we illustrated the message by taking it literally and dressing it in a humorous light. 
Large eyeballs sit on pupil's heads. In this scholastic setting they are being tested. An eye test. 
The advert aims to make the viewer laugh or cringe whilst watching, but most importantly remain in the mind of the viewer.

With our 'cornea than most' television spot we have taken a problem and transformed it into a space that is more comfortable and approachable.