How to Stand Out as an Independent Retail Brand
Channel: aymanitani
Date: 2019-04-13

It is challenging for independent retail brands to stand out in comparison with global brands.  Key differentiators for your retail brand is Marketing (Brand Awareness and Direct Response), in addition to Assisted Selling (the digital equivalent of a personal shopper). This video was recorded with the backdrop of the lovely city of Rome, one of the fashion capitals of the world.