LinkedIn is MASSIVELY misunderstood
Channel: Dean Seddon
Date: 2023-02-20

Most people are doing it wrong!

They see LinkedIn as a big directory. 

They don't see people they see profiles.

LinkedIn is the only social channel with a highly focused way to find the right people.

BUT

It's more like a room than a social channel.

If you treat profiles as people, engage them as humans, you'll book more sales calls and win more deals

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