Warner Music’s NFT Strategy: What You Need to Know
Channel: Thinking On Paper Podcast & Book Club
Date: 2023-06-22

Disruptors and curious minds!

It's show time! Another jaw-dropping episode from Thinking on Paper, your personal Emerging technology and culture podcast. 

How is AR and Web3 technology powering the next evolution of the World's second biggest musical label, Warner Music?

Caroline Giegerich is Head of Innovation at Warner Music. She excels at translating emerging technology trends into meaningful insights for brands, artists, and audiences. 

Her background in the music and entertainment industry includes roles at HBO, Netflix, Lucas Arts, and Lionsgate.

Here are some notable achievements from Caroline's career:

🎵 At a $38 billion media company, she orchestrated a marketplace visibility engagement, created a client council playbook, and identified IP opportunities to align with advertising sales revenue growth.

🎵For a $636 billion social network undergoing rebranding, Caroline led qualitative analysis, advised on positioning, and conducted competitive analysis to uncover strengths, weaknesses, and opportunities.

🎵In a $104 billion MVPD (multichannel video programming distributor), she conducted competitive analysis to identify local OTT (over-the-top) white space opportunities and differentiate the brand in an evolving advanced advertising landscape.

🎵In her role at an ad tech company, she positioned the ad tech CTV (connected TV) pioneer for growth by identifying a unique value proposition tailored to client needs following an acquisition.

🎵 Caroline also served as a Marketing Director at Showtime Networks, where she spearheaded the go-to-market growth strategy and brand messaging for the OTT Showtime product in hotels, while driving growth in the existing linear business. Reporting to the Vice President of Distributor Marketing, she managed the annual operating budget.

Please Enjoy The Show!

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TIMESTAMPS
0:00 Disruptors & Curious Minds
1:26 Music, brands & technology
3:35 Introducing Caroline Giegerich
4:20 Spotify Algorithm
6:21 Tech background
7:57 Ed Sheeran
9:07 Synthesising tech trends
10:37 Music & brands
14:34 Stakeholders & Emerging tech
16:07 AR Examples from Warner Music
19:19 We don't want web3! 
20:00 Arden Jones web3
22:58 Warner Is leveraging web3
24:14 Engaging the superfan
25:36 Kevin Gates POAP
31:02 POAPS & SBTs
33:12 Audience Infrastructure
39:29 NFCs & Avenged Sevenfold
45:51 Closing Thoughts


⛓️ 🔗𝐋𝐢𝐧𝐤𝐬 𝐓𝐨 Caroline 𝐀𝐧𝐝 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐅𝐫𝐨𝐦 𝐓𝐡𝐞 𝐒𝐡𝐨𝐰🔗 ⛓️

Caroline Giegerich - https://www.linkedin.com/in/carolineg/
Twitter - https://twitter.com/dailymarauder
Avenged Sevenfold NFC - https://youtu.be/v2dwfJYOzAU
Arden Jones #web3 - https://www.musicconnection.com/arden-jones-pays-it-forward-with-web3-launches-parallel-parking-fund/ 


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Jeremy is a futurist, writer, and nexus thinker working at the intersection of technology, entertainment and brand. He is the co-founder of Tunewelders and SoundObjects and creator of the Write To Know You program.

Mark is a creative writer, futurist thinker and trainee Nexus thinker. He writes, researches and thinks about web3 and emerging technology for LVMH and Culture3.

Links To The Show: 

Join the book club -  http://www.thinkingonpaper.xyz/bookclub
Connect With Mark - https://linktr.ee/markfielding
Connect With Jeremy - https://www.jeremygilbertson.com/

⛓️ 🔗Check Out🔗 ⛓️
Inder Phull - music in the metaverse - https://youtu.be/_FjPD7oRvoU
Josh Katz - NFT ticketing - https://youtu.be/eVUnV76oarA
Leo Nasskau - Web3 and NFTS for Charity - https://youtu.be/oEz0RKdKhds