How should publishers prepare for the Privacy Sandbox?
Channel: Chrome for Developers
Date: 09/04/2024

The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.

This video aims to provide publishers with:
- An overview of Privacy Sandbox
- Key updates and timelines
- Recommended actions to help prepare for third-party cookie deprecation in Chrome 

Chapters:
0:00 - Opening
3:24 - Privacy Sandbox Refresher & Timeline 
13:18 - APIs Overview And How You Can Prepare 
27:11 - Publisher spotlight: Reach PLC 
32:22 - Summary & Next Steps for publishers 

Resources:
Privacy Sandbox → https://goo.gle/3PWTTMR 

Privacy Sandbox refresher and timeline: 
Privacy Sandbox Proposals Web → https://goo.gle/3Ub4l5W 
Privacy Sandbox News → https://goo.gle/3UaBvT4 
Timeline → https://goo.gle/3vC5vhp 

APIs overview and how you can prepare:
Overview Privacy Sandbox Chrome Developer → https://goo.gle/3vLiKfw 
Ad Privacy Settings Chrome → https://goo.gle/49plpJP 
Github Tester List 
- Topics → https://goo.gle/3xy94G0 
- Protected Audience → https://goo.gle/4aDE1qq 
- Attribution Reporting → https://goo.gle/3QiREDR 

Summary and next steps for publishers:
Privacy Sandbox Analysis Tool → https://goo.gle/49txmya 
Prebid Core Releases → https://goo.gle/4cHKxhA 
Fledge for GPT module → https://goo.gle/3Ubn5lN 
Chrome facilitated testing → https://goo.gle/49xipel 
Key Value Targeting GPT → https://goo.gle/3JdtoPy 
Checklist → https://goo.gle/3PRHWb6 

Watch more The latest on Privacy Sandbox → https://goo.gle/Privacy_Sandbox 
Subscribe to Chrome for Developers → https://goo.gle/ChromeDevs

#WebDev #PrivacySandbox #Chrome


Speakers: Hanne Tuomisto-Inch, Sulina Connal, Juan Guisasola, Scott Friesen, Damien Faucherand
Products Mentioned: Privacy Sandbox, Chrome, Google Ad Manager