Creating Ad Expenditure Reports with Vivvix
Channel: University of Alabama Libraries
Date: 2023-06-06

Vivvix (formerly Ad$pender) provides advertising expenditure data across 18 media types, including magazines, newspapers, radio, cable and network television and internet. 

Trancript Link: https://docs.google.com/document/d/178U5C8dfJqFkKN9LtLu1Yqnfs0JeTfS-ImMJ7JIQqkE/edit?usp=sharing