Holly Grover (Auckland War Memorial Museum) - Social media struggles and sub branded communities
Channel: NDF - National Digital Forum
Date: 2016-12-07

Lightning talks
3:30 - 4.30pm Tuesday 22 November, Main Stage (Soundings)

In the rapidly changing and media diverse environment of social media how do institutions within the GLAM sector cultivate and maintain a captivated audience with varying interests and reasons for engagement.
This presentation will cover:
• Sub branded social identities
• Audience development strategies
• Social network tools and techniques
• Creating and utilising 'Social Employees'

Holly Grover Digital Content Producer at Auckland War Memorial Museum.