Brand Strategy LIVE WORKSHOP with Tamara Kramer
Channel: Chris ⚡️ Product Designer
Date: 2024-04-03

Companies often fail at Brand Strategy because:

• Their brand messaging is inconsistent
• Their brand lacks clarity & differentiation
• Their strategy doesn’t align w/ business objectives

Tune to this Live Workshop + Ask Me Anything with Tamara and I

We’re diving into how Brands build a kickass Strategy:

1. Using my own brand as an example
2. Brand teardown + improvements
3. Step-by-step walkthrough

And all of your questions!

Get insight into a Brand Strategist’s process 
And make your brand unignorable 👀

📚 RESOURCES MENTIONED

UX Playbook - https://uxplaybook.org/

🔗 CONNECT WITH TAMARA

👥 LinkedIn - https://www.linkedin.com/in/tkramer85/
💻 Website - https://www.tamarakramer.me/

🔗 CONNECT WITH CHRIS 

📩 Newsletter - https://newsletter.uxplaybook.org/
👥 LinkedIn - https://www.linkedin.com/in/uxchrisnguyen/
💻 Website - https://cjh.design/
📸  Instagram - https://www.instagram.com/uxchrisnguyen/
🧵 Threads - https://www.threads.net/@uxchrisnguyen
🎥 YouTube - https://www.youtube.com/@UXChrisNguyen
🐦  Twitter - https://twitter.com/uxchrisnguyen

🎙 ABOUT THE PODCAST

The Design of Everyday People is the bi-monthly Live that delves into the minds of design experts on different topics to help folks level up their careers and answers all the burning questions you may have during a live Q&A event.

📌 If you’re enjoying our Live, sign up here to get notified: https://live.uxplaybook.org/

⌚️TIMESTAMPS:

0:00 Intro
6:26 Quick scan on UX Playbook website
9:36 Define your target customers
11:40 How to balance all the products on the website? 
15:00 Position your brand to attract the right customers 
16:38 Dive deep in one benefit at a time
18:44 How many products should you show on the homepage?
21:52 Upselling from a service to a digital product is often easier
24:38 Showing your face helps boost sales
26:12 Reasons why critique service is one of the best-sellers
29:33 Understand your skill level before applying for a UX Design job
32:07 Business brand vs personal brand
35:08 The journey from designer to brand strategist 
42:33 How else UX Playbook can position itself differently?  
46:27 Case study from Jason Fried from 37signals 
49:25 How does the brand ensure consistency across all touchpoints? 
50:55 What are the key elements you consider when developing a brand strategy? 
51:53 Success story of a crypto company and the 'why' behind it
59:30 How to shape your personal brand as a junior designer?
1:04:16 Things founders should focus on when running a tiny business
1:08:05 Wrap up