Association Access and Inclusivity – Decoding Belonging in Events
Channel: Association Chat
Date: 2023-06-23

If belonging is so important to association members, why don't we understand it better? The Belonging Index identifies what Belonging means to people based on 750,000+ surveys in 152 languages across 180 countries. For now, it is a tool to help planners worldwide make inclusive events that resonate deeply with participants. But there is more to come.

Listen in as Association Chat host KiKi L'Italien interviews the Founder and CEO of Storycraft Lab Naomi Clare Crellin and Global Events Strategic Solutions Lead at Google Megan Henshall about the Belonging Index, what it means for associations, and why association executives should care about it.

Summary
00:00 Introduction
02:34 How did the idea of the Belonging Index get started?
04:47 "It is a bridge between surviving and thriving."
14:16 What makes people feel like they belong?