Changing ANYONE'S Mind With The SECRET Influences In Our Life with Jonah Berger
Channel: Mark Drager
Date: 2023-03-07

Jonah Berger is an American social psychologist, marketing professor at the University of Pennsylvania, and a best-selling author. He is an expert in consumer behavior, word of mouth, social influence, and how products, ideas, and behaviors become popular. He has published more than 50 articles in top-tier academic journals and has written several books that explore the science behind why people share and talk about certain products and ideas, and how marketers can leverage this knowledge to make their products and services more successful.

Berger's best-known book is "Contagious: Why Things Catch On," which examines the factors that make certain products and ideas go viral. His previous books also contain some true gems, but he's also releasing a new book TODAY, called "Magic Words", where he goes into the kind of language we can use to further our businesses, our social lives, and communicate in a truly powerful way.
In this conversation we approach influence, how it works and how it is actually good for you, why Donald Trump is one of the most persuasive people out there, love him or hate him, and his approach to researching language in an era where technology is reaching new heights. 

Find out more about Jonah Berger…
https://jonahberger.com/

Get a copy of Jonah's new book "Magic Words" OUT TODAY...
https://a.co/d/ePn5ExC

0:00 - INTRO 
1:55 - Why Are We So Influenced?
4:35 - Mark's Eye Surgery And Corroborating Evidence
6:46 - When You Push People Push Back
10:20 - The "Ask Don't Tell" Strategy (From Best-Seller "The Catalyst: How To Change Anyone's Mind") 
14:12 - Mark Uses The Technique With His Family!
16:27 - We All Must Influence Other People
20:32 - Why Is Donald Trump So Influential? (Love Or Hate Him)
22:48 - Peeling The Onion Of Influence
27:37 - Advice, Uncertainty, Journaling and Confidence
30:56 - Is This a New Thing Or Has It Always Been Like This?
33:54 - Does Jonah Fear New Research Results In The Hands Of Marketers?
35:21 - Change CAN'T To DON'T
37:18 - Closing 








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