Building Africa's Super-App — Yassir's Journey | Noureddine Tayebi (Yassir) & Daegwon Chae (BOND)
Channel: Slush
Date: 05/12/2023

Building Africa's Super-App — Yassir's Journey in Reshaping Possible

Despite compelling demographic trends in continental Africa, the region has long been a desert for large-scale startups, capital, and value creation. Bucking the trend, Noureddine founded Yassir and scaled the platform - initially in Northern Africa, and now spanning the continent - to a full-fledged super-app offering food and grocery delivery, payment services, and ride hailing, serving millions of customers. 

How was Yassir able to scale its business across geographies and products with limited access to resources, in a region without precedent trajectories? With Daegwon Chae, General Partner at BOND asking the questions, discover how Yassir’s unconventional approach adapted to local market needs, and how the company was able to do more with less.

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Thumbnail photo (c) Samuli Pentti