Adrian Kingston and  Amanda Rogers: Social media: do you  have an exit plan?
Channel: NDF - National Digital Forum
Date: 2015-10-17

Day 1 of NDF 2015, 1.30pm Tuesday 13 October 2015

Slides for this talk are available at http://bit.ly/TPsmReview

Te Papa recently undertook a social media channel review and found a number of duplicate, abandoned or neglected accounts. As a result they developed a social media proposal which asks the potential campaign or account creator to seriously consider whether they need to create a new campaign account, who the audience is (if indeed there is one), measures of success and failure, how to plan for exit when necessary, as well as a number of other issues. Adrian and Amanda will be talking about the proposal process, outcomes from the review and will address some of the key issues around avoiding using social media badly.

Adrian Kingston is Digital Collection Senior Analyst at Te Papa. @adriankingston

Amanda Rogers is Social Media Coordinator at Te Papa @Te_Papa