#14 Conducting Founder-Led Sales | Jordi Romero | Slush 2023
Channel: Slush
Date: 2023-12-05

Founders often know their startup story and products inside out, making the sales process second nature. However, as the startup expands, founders need to train a sales team to execute sales with the same dedication and quality. This talk explores the critical aspect of founder-led sales in the early stages, and how to ensure a seamless transition to employee-led sales while maintaining top-notch quality.

Jordi Romero, co-founder and CEO of Factorial, navigated the challenge of founder-led sales in the early days of his now-unicorn company. He shares his insights on founder-led sales and sustaining quality when passing the baton to other employees.

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