Market Research
Channel: AirTight Management
Date: 2020-12-25

Defining market research and framing the job needed to greatly reduce the risk any product or company launch failing.
Learn how market research will steer your enterprise to success. Learn new market research concepts that will help your company design ONLY what customers will pay for. This session will show you the proven methods to validate your startup's market and steer your efforts in the right direction.
The Market Research course takes you through the process of understanding the methods, processes and tools to conduct market research that will help steer your startup or established company towards success. Before you launch a new product or service, or even a new company, you need to gather the facts and validate your market before you make costly commitments.
This course will help you allocate your valuable resources to understand customer needs, buyer behavior and the competition before you actually launch your new product or service. Because over 80% of new companies and products fail and 43% fail due to lack of demand market research is critical to tune and adjust a product to a real market need.

This is a free sample preview of one of 40+ courses in The CEO & Entrepreneur Boot Camp. You can learn more about this at www.CEOBootCamp.us.
Also check out The Entrepreneur's Journey, a road map of the process and skills needed to design, build and launch a company or even any new product here: https://www.ceobootcamp.us/the-entrepreneur-s-journey

The CEO & Entrepreneur Boot Camp is the only comprehensive set of courses created by a successful Serial Entrepreneur to greatly increase the chances of success of launching any new venture or product. About 85% of new companies fail because they lack the skills, experience and process to design, build and launch a company with sustainable competitive advantage that can compete well in any marketplace. We believe taking the CEO Boot Camp is better than getting an MBA and it can be done in weeks instead of years. 

Bob Norton, creator of The CEO & Entrepreneur Boot C amp, has been a CEO since 1989 and grown two startups to over $100 million in sales, and has helped hundreds of other Entrepreneurs and CEOs launch or scale their companies. He has been a CEO Coach and Adviser since 2002 and is a thought leader in Management Science, Innovation, Entrepreneurship and scaling business rapidly. He is also the creator of AirTight Management, the world's first modular Management Operating  System (MOS) that installs all the infrastructure needed to scale a company to 50, 500 or even 10,000 employees. See http://www.airtightgrowth.com/