Suzy CEO Matt Britton's Keynote At Social Media Week 2019 #AskSuzy
Channel: Suzy
Date: 2019-07-01

While it may sting to hear it, Suzy’s founder and CEO Matt Britton is right: millennials, you’re not that young anymore.

But that absence of youth is important to note. Because while brands and marketers seem to use the term “millennials” interchangeably with “twentysomethings” or “youth,” the reality is that the oldest millennials are nearing forty. And marketing strategy has to evolve to understand that reality. As buying power in households prepares to shift hands from Gen X to this generation, how will marketers adapt? diy research