7 powerful metaphors that explain service design / Robert Bau / Episode #117
Channel: Service Design Show
Date: 2021-01-07

How can you explain service design in a way that it actually clicks for other people?

I know some people have give up on this but I don't think that's a smart strategy. Here's why.

The multidisciplinary nature of service design requires you to collaborate with other people. You're not going to design a service on your own...

So being able to get the message across about what you do and the value you bring is crucial.

You might be wondering what is it that makes explaining service design so challenging? Well, combine two intangible concepts that not a lot of people really understand and you end up with service design.

But there's hope!

One very effective way to help people understand service design is by tapping into something the other person is already familiar with.

How? By using a metaphor.

In the past I've explained service design by comparing it things like a jazz band, organisational fitness and the operating system of your computer.

There's an endless number of metaphors you can use to get the message across.

I've teamed up with Robert Bau to inspire you with a few powerful metaphors that we really like.

So if you want to get more people excited about what you do as a service designer, this episode is just what you need!

[ 1. GUIDE 📺 ]

00:00 Welcome to episode 117
01:40 Who is Robert
03:30 Why metaphors?
06:45 The Jazz Performance
09:45 The Mountain Guide
19:00 The Soccer Team
23:45 Theatre
37:30 Organisational Fitness
42:15 Being Stuck in the Middle
47:15 The Chef Cook
53:00 What's your favorit
54:00 Final thoughts

[ 2. LINKS 🔗 ]
* Episode 99: https://www.youtube.com/watch?v=D5WNSWdocS4
* https://www.bauinnovationlab.com/blog/bringing-down-the-house-1
* https://www.bauinnovationlab.com/blog/the-mountain-guide-1

[ 3. COMMUNITY 👋 ]
Hello rockstar, good to see that you've made it all the way down here!

This Show is all about empowering you with the most effective skills and strategies so you can design services that win the hearts ❤️ of people and business.

To get inspiring stories and practical advice from service design leaders click the link below and become part of our community.

https://servicedesignshow.com/subscribe/