252: Creating a Business Development Plan with Arianna Leopard
Channel: Business of Architecture
Date: 14/06/2018

Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China.

In today's episode, you'll discover:

-How to create a business development plan that includes strategy as well as tactics
-The difference between getting published in the press and true public relations
-How marketing relates to business development

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