Goodby, Silverstein & Partners On Super Bowl Ads
Channel: ADWEEK
Date: 2020-02-02

“Let’s blame Lee Clow and Steve Jobs because they changed the Super Bowl forever.”

That’s quite a statement by Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, but there is a kernel of truth.

“I’m not really blaming them,” clarified Silverstein. “Because they did the greatest ad of all time, and they changed the Super Bowl forever. It became not a football game, but an advertising game and [Apple’s] 1984 changed everything.”

That moment in 1984 was the first piece of the Super Bowl advertising foundation. The next was when rating the ads during the game became a sport—and big business with the likes of USA Today’s Ad Meter.

“You certainly don’t want to be 12th or 32nd on that,” said Silverstein.

“There are so many ratings out there, for any client, you can find one in which they are in the top 10,” added Jeff Goodby, GS&P co-founder and co-chairman.

Public opinion aside, Super Bowl ads are huge business, and Goodby and Silverstein have seen how the ad game has changed.

Subscribe to our channel! https://goo.gl/JpCqzs
↓↓ Leave a comment below ↓↓

Check out the original article here! https://bit.ly/2SgcAMO

Check out our full video catalog: https://goo.gl/Ky9LT8

Follow us on:
Twitter:  https://goo.gl/U2sVPW
Facebook: https://goo.gl/G5DRR1
Instagram: https://www.instagram.com/adweek/
Reddit: https://www.reddit.com/user/AdweekMag

#GS&P #SuperBowl