Share of Voice (SOV) & ESOV (Extra Share of Voice)
Channel: Business of Marketing
Date: 2021-02-10

You can download the FREE GUIDE TO MEDIA FUNDAMENTALS that contains the following: 



1) Understanding what is Reach when it comes to Media and why it is important. 
2) Understanding GRP, TRP, iGRP and iTRP 
3) Understanding SOV 
4) Understanding ESOV, ESOV Efficiency and what makes it the most important media measurement to know. 


Visit the following link to download the free guide: http://bit.ly/2YXDA7z 


About this video: 


In the previous videos on Media, I spoke about Reach (https://youtu.be/ypXOUEEk7Vo) and GRP, TRP, iGRP and iTRP (https://youtu.be/lDno8XeyI-g) In today’s video, I will talk about Share of Voice (SOV), Extra Share of Voice (ESOV) and ESOV Efficiency. When it comes to measuring Effectiveness in Media, the most important measure that one must know is ESOV. This video will not only explain the concept, but also explain what makes ESOV such an important measure to know well. This video is a part of the Media Series where I will talk through the important concepts that every marketing professional should know if they want to become more strategic. 


Want to level-up your marketing game and earn a seat at the marketing decision-table? 


Check out my course on Strategic Marketing: https://bit.ly/3ovNDLv 


The Strategic Marketing course includes 15 years of experience of working with multiple brands in multiple markets. I have poured in all my learning into it - so that you can shortcut yourself up the career ladder. 


For any questions or clarifications, write to: hello@decodestrategy.com