Campaign and the Media 2
Channel: MIT Comparative Media Studies/Writing
Date: 26/04/2016

The Obama campaign’s extensive deployment of digital media, especially its tech-savvy outreach to the young, was widely reported before the election. Some predicted that this digital advantage would make a decisive difference. Did it? 

In November, 2008, The Atlantic associate editor Marc Ambinder, Republican National Committee's eCampaign director Cyrus Krohn, and MTV News journalist Ian V. Rowe discussed what role the Internet played in the election and how it changed presidential politics.  Henry Jenkins, co-director of Comparative Media Studies at MIT, moderated.