Haye vs Bellew: The journey from cruiserweight to heavyweight
Channel: NEWS Now
Date: 2017-02-28

David Haye’s team projected an image of him knocking out Tony Bellew on the side of a hotel in Liverpool as their fight build-up intensified on Merseyside.

The 36-year-old has once again teamed up with artist Endless ahead of this weekend’s bout with Bellew, at the O2 Arena, who has reproduced the iconic image of Muhammad Ali versus Sonny Liston, with Haye knocking Bellew to the canvas.

The hotel on which the image was projected was the venue for Monday evening’s pre-fight press conference, where Haye said Bellew would be ‘risking his life’ by entering the ring with him.

He said: “"He's risking his life. This isn't about his career - his life is on the line.
"People keep saying I shouldn't say this or it's harsh, but it's the truth.

"He's a guy who got knocked out by a guy who weighs 50 pounds less than me, standing here right now. And I'm in the ring with him with 10-ounce gloves for 36 minutes, allowed to punch him on his head.

"If you think he's going to be okay after this fight, then I'm sure you would get good odds on that.
"I'm just saying it how it is. It's not inflammatory - it's just the truth.

"If I stand in front of a bus and it hits me at 30 miles per hour, I expect to get damaged and to go to hospital.

"I'm way bigger than him, I punch harder than him. It's a horrendous mismatch."
Speaking of Endless’s latest piece, David Haye said: “For this fight I wanted Endless to create something true to his style, something raw and iconic. But at the same time I wanted the message of the piece to be very clear, that I will be the victor of this fight come Saturday night. Endless has hit the nail on the head with helping me make my point”.

Endless added: “From getting to know Haye over these past few years, I’ve learned that his mind-set bares close resemblance to that of Muhammad Ali’s. 

“His confidence, work ethic and prowess is one thing, but he’s also intelligent, and that’s what sets him apart from the competition. When we were talking about the inspiration for this piece, I knew straight away what it had to be. We hope the fans enjoy it”.