India to have Various of $ store  It's the cheap and cheerful concept that has worked all
Channel: Doubtnut
Date: 2020-05-09

India to have Various of $ store  It's the cheap and cheerful concept that has worked all over the world. Now, its coming to your friendly neighbourhood mall but retail marketers are offering it with a weak or two. Though the concept, relatively neq to the Indian market, reatailers are trying to aggressively foray region's low-cost daily-use retail segment. Idea is to enable a customer buy a range of products its for or less than `99rs`. This being the template, retailers have introduced nations to suit their business models. The store range of largely food, healthcare and products. Home stores has gona a step further to introduce some interesting modifications to the basic idea of a dollar-and-dime store. " We believe that pricing all products at a flat `99rs` will be a rigid approach. We have introduced four different price slabs to make it more attractive and reach a broader customer profile. Homemaker's group has modified the idea even further by introducing bargain pricing on its products with the help of a two-digit price band. So customers visiting the Homemakers shops band. So customers visiting the Homemakers shops will not only get products between `10rs` and `99rs`, they will also have more price positioning options.  Direct distribution is the shortest channel to reach the final consumer. Explain the other channels of distribution of products.