How to Hyperscale to a million users| Arjun Vaidya| Dr. Vaidya's| S3 E1
Channel: The Differentiators
Date: 26/09/2021

Hi Everyone, Welcome to today’s episode of the differentiators. In today’s episode we have Arjun Vaidya, who is a D2C founder & investor. He built Dr. Vaidya’s - India’s largest Ayurveda brand online. The brand was recently acquired by RP Sanjiv Goenka Group. He was the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List and Business World 40 Under 40 List! He now leads venture investing for Verlinvest in India and also an active angel investor and mentor to brands in India’s D2C ecosystem.

He was the first Ayurvedic Entrepreneur to be featured in the Forbes 30 Under 30 Asia List for and Business World 40 Under 40 List! He also won Youth SMB of the Year from Amazon and the Retail Startup Award from the Retailers Association of India. In June 2019, they partnered with the USD 4b RP Sanjiv Goenka Group and led the business to an acquisition by the group – making it one of India’s first successful D2C exits.

00:00 - 1:16 Introduction
01:16 - 01:55 Why start an Ayurveda brand 
02:47 - 03:05 Why start an Ayurveda brand
03:58 - 05:21 Why start an Ayurveda brand
5:22 - 6:48 Three big insights that led to starting the brand
8:08 - 8:53 Skills of an investor v/s an entrepreneur
9:10 - 10:38 Learnings after initial product launch 
10:39 - 11:33 Start of Ayurveda Online Business
12:07 - 12:46 Initial Struggle to get to 50 orders a day
12:47 - 13:47 Hyperscaling the brand
15:52 - 16:26 Product Readiness and Innovation
16:40 - 17:21 Importance of building  core team
17:39 - 18:52 Things Arjun wished he knew before starting the business
19:15 - 20:30 Importance of speaking directly to customers
21:41 - 22:42 Advice to entrepreneurs
23:45 - 24:35 Current Investment landscape
24:58 - 26:05 Exiting the Business
26:42 - 27:31 Verlinvest - Investment Segments
27:39 - 28:39 Motivation to start a Podcast - Direct to Billion Consumers

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Arjun Vaidya on LinkedIn : https://www.linkedin.com/in/arjunvaidya/

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