218: The Strategic Rebrand: How to Beat Big-Name Firms with Petr Esposito & Liam Spencer of Anomaly
Channel: Business of Architecture
Date: 2023-11-24

Today I have the pleasure of speaking with the Founders of Anomaly, Petr Esposito and Liam Spencer. 

Anomaly is an award-winning London-based architecture practice that specialise in creative office spaces and injecting new life into old buildings no matter what the sector. ‘Traditional architecture, new direction’ is the mantra they work to; challenging traditions in a world of expectation, they aim to deliver the unexpected and get the most out of every retrofit they get their hands on. 

Co-founders, Liam and Petr, started Anomaly in 2017 without a house style, and intending to approach projects for their merits, ensuring every building has their story told. 

Petr is a graduate of the Bartlett School of Architecture and Ravensbourne University, with a decade of experience working for internationally renowned practices. He has a great depth of experience from the commercial to the playful, has been involved in notable commercial retrofit projects, and led several residential schemes across London. 

Liam studied at the University of Edinburgh (ESALA) and the University of Westminster and oversees all retrofit projects, employing his skill for storytelling and unlocking value to deliver massing and strong brands for leasing. His unrelenting attitude to design enables him to provide support to clients’ decision-making in developing a brief, protecting commercial interests, and producing high-quality architecture. 

Anomaly has recently won planning and listed building consent for 40,000 sq ft of Grade II space in the heart of Shoreditch. They’ll be interconnecting 7 buildings, threading a new core within listed sheer walls, retaining and refurbishing key listed elements, delivering a new fully accessible terrace landscape to the rear of the building, adding mezzanines on the ground floor and level 04, and featuring a staircase running through the building… to name a few. 

They’ve also recently been announced as finalists in the London Construction Awards for Architecture Firm of the Year. 

In this episode, we will be discussing: 
- The profound impact of rebranding on business dynamics and client perceptions.
- Navigating the complexities of rapid growth and contraction within the firm.
- Leveraging brand identity to enhance market presence and client engagement.
- Strategies for fostering a strong, cohesive team culture amidst business evolution.

To learn more about Petr & Liam visit their: 
Website: https://anomaly.london/
LinkedIn: https://www.linkedin.com/company/anomalylondonarchitecture/
Instagram: https://www.instagram.com/anomaly.london/

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