"How important is a franchise brand?" | The Franchise King®
Channel: Joel Libava
Date: 2021-02-26

A lot of people who contact me for my insights on all things franchise ask about the importance of the franchise brand. In other words, they want to know how much they should focus on the "brand" when buying a franchise. 

In this video, I provide the answer-and you may be surprised. 

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And if you'd like to see what I do...how I may be able to help you lower your risk when buying a franchise, read this:
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The Franchise King®, Joel Libava, an author and franchise ownership advisor, provides actionable tips and advice for today's future franchise business owners. 

“While performing my due diligence on a franchise I was interested in, I came across Joel’s website, contacted Joel and scheduled one of his franchise advisory sessions. Joel made several suggestions that helped me with my decision making process. I greatly appreciated his wealth of knowledge about franchises and his un-biased views.”

– Larry Nicholson, franchise buyer