Environment Canvas: Understanding the Impact of Emerging Trends and Disruptive Forces
Channel: Digital Leadership
Date: 2023-06-18

In this video, Stefan F. Dieffenbacher, the founder of Digital Leadership and lead author of the book "How To Create Innovation," introduces the United Business Model environment canvas. This canvas allows you to analyze and understand the external environment in which your business operates, considering emerging trends and disruptive forces that can shape your value propositions and business models. By exploring various layers, including immediate competitors, industry competition, emerging trends, disruptive forces, and more, you can gain valuable insights to prepare for potential opportunities and mitigate risks. Stefan takes you through examples of technology trends, societal mega trends, market forces, and macroeconomic factors to showcase the importance of understanding design constraints and leveraging opportunities for innovation. The United Business Model environment canvas integrates seamlessly with other Unite tools, creating a holistic and sustainable approach to business model engineering. Discover the power of integrated thinking and access the entire library of over 50 models and tools at digitalleadership.com/unite.

00:00 Introduction
00:46 The Business Model Environment Canvas Overview 
01:55 Layers of the Canvas: Immediate Competitors, Industry Competition, Emerging Trends, and Disruptive Forces
05:02 Importance of Analyzing Design Constraints and Leveraging Opportunities
06:38 How to Use the United Business Model Environment Canvas
08:27 Integrated Thinking with Unite Tools and Models
09:22 Accessing the Unite Tools and Book
10:12 Closing Remarks and Support from Digital Leadership

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The UNITE Library: 
https://digitalleadership.com/UNITE/

The Book "How to Create Innovation":
https://digitalleadership.com/createinnovation/

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Website: https://digitalleadership.com/contact/
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#businessenvironment #innovation #businessmodel