Influence Marketing vs. Influencer Marketing - What's the difference?
Channel: Jason Falls
Date: 2022-09-29

A college student asked me to differentiate between #influencermarketing and #influencemarketing during a talk recently. I love the question, so I thought I'd take a moment to explain in a Winfluence Tip.

The term "#influencer" implies you're talking about social media creators who have gathered an online audience to see their content. It's an often maligned and abused label that shouldn't taint one's view of the content creator, but that's how the media perception has been formed.

The term "#influence" is an action. It's a strategic goal. Brands want to influence and audience to take action. To buy. To think differently. Using online influencers to achieve that is perfectly valid. But so is using those with offline influence. 

Therefore, "influence marketing" is more holistic, strategic and where I think brands should focus their energies. It accounts for an includes social media influencers. But it also includes so much more.

#influencerstrategy #publicrelations #pr #creatoreconomy #marketing #marketingstrategy #communications