Layering Value to Dividing Founder Equity - Lara O'Connor Hodsgon on Value Over Time
Channel: Arthur Rock Center for Entrepreneurship
Date: 14/05/2021

Make Time to Identify New Areas of Value as Your Company Evolves

Typically, founders discuss equity as “some form of pie—whether that’s a pizza or a cake or a pie—you’re constantly thinking about how to carve it.” But, unlike a tangible pie, equity is “not just a fixed circle that you’re carving up into potentially infinitely tiny pieces,” Hodgson observes. With equity, “you’re trying to cut something up but grow it at the same time.” She and her partners “allocate value at each point that we see the potential for it.”