Importing and Exporting Google Shopping Feed data with EasyFeed Shopify App
Channel: Easy Feed For Google Shopping
Date: 2023-06-17

CSV Sample File = https://docs.google.com/spreadsheets/d/1ZV2Z8BLPY-y653cAo5KVRC0JpG0F7UbekFM0UXlMX1Y/edit?usp=sharing Google Shopping is a powerful platform that allows businesses to showcase their products directly on Google's search results page. To take advantage of this feature, Shopify merchants can utilize the EasyFeed app, which simplifies the process of importing and exporting product data for Google Shopping. In this article, we will guide you through the steps involved in importing and exporting a Google Shopping feed using the EasyFeed Shopify app.

Step 1: Installing and Configuring the EasyFeed App

Open your Shopify admin dashboard and navigate to the App Store.
Search for the "EasyFeed" app and click on it to install.
Follow the app's installation prompts and grant necessary permissions.
Once installed, access the app's settings from the Shopify Apps menu.
Configure the app by providing the required information, such as your Google Merchant Center ID and store details.
Step 2: Preparing Your Product Data

In your Shopify admin, go to the Products section.
Review and ensure that your product information is complete and accurate. This includes product titles, descriptions, prices, images, and variants.
Assign appropriate Google Shopping categories to each product. Shopify allows you to map categories using the Google Shopping app or directly within the product settings.
Step 3: Importing the Google Shopping Feed

In the EasyFeed app, click on the "Import" tab.
Choose the "Google Shopping" option from the list of available channels.
Follow the prompts to connect your Google Merchant Center account to EasyFeed.
Select the desired import settings, such as the frequency of updates and the products to import.
Initiate the import process and wait for the app to fetch your product data from Google Merchant Center.
Step 4: Exporting the Google Shopping Feed

Access the EasyFeed app and navigate to the "Export" tab.
Choose the "Google Shopping" option as the export channel.
Configure the export settings, including the frequency of updates and the specific products to export.
Start the export process and wait for EasyFeed to generate the Google Shopping feed.
Once the export is complete, you will receive a notification or an email containing a link to download the feed file.
Step 5: Submitting the Feed to Google Merchant Center

Log in to your Google Merchant Center account.
Locate the "Feeds" section and click on the "+" button to create a new feed.
Provide the necessary details for the feed, such as the feed name and country of sale.
Upload the exported feed file generated by the EasyFeed app.
Validate the feed to ensure it meets Google's requirements.
Once the feed passes the validation process, submit it to Google for review.
Conclusion:
With the EasyFeed Shopify app, importing and exporting your Google Shopping feed becomes a streamlined process. By following the steps outlined in this article, you can efficiently manage your product data, synchronize it with Google Merchant Center, and maximize your visibility on Google Shopping. Take advantage of this powerful integration to showcase your products to a wider audience and boost your online sales.

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