Tackling the Content Problem by Repurposing Creative - Eric Weisberg
Channel: VMA Media
Date: 08/07/2015

“10 pounds of s*** in a 5 pound bag on a 4 inch screen.” You have to watch this video to understand what Eric Weisberg is getting at with this comment.

In this insightful discussion on mobile creative, Ty Braswell points out that what has held good creative back in mobile is the creative community themselves who prefer to work with larger screens. Eric responded with the “challenge to repurpose defense,” citing the fact that “no client can afford to produce thousands of pieces of content for each purpose.” He goes on to describe that the core of the creative challenge is “how things work together” to create compelling and actionable experiences. A lively conversation about the current state and future of mobile creative that you should not miss! 


Featuring:
Eric Weisberg, Global Executive, J. Walter Thompson
Ty Braswell, Founder, Creative Digital Strategies

Filmed at Mobilenomics Deer Valley Summit, 2015
http://vmamedia.com/event/mobilenomics-summit/