Innovative Brand Building with Search: Anand Bhadkamkar in conversation with Rohit Dosi
Channel: exchange4media Group
Date: 2021-08-04

The past year has been a testament to the resilience of Search as a medium. Even during the pandemic, Search marketing continued to be an area of investment for brands and advertisers. What has evolved over time is the way in which brands advertise on Search and leverage it innovatively to build brand awareness. The digital arsenal for search is well equipped with mediums such as voice, vernacular and video that can help brands to enhance their audience engagement and build authentic, personal experiences. In a fireside chat session at the Pitch BrandTalk Conference 2021, Rohit Dosi, Director - Microsoft Advertising, InMobi is in conversation with Anand Bhadkamkar, CEO, Dentsu India and they discuss the topic, Innovative Brand Building with Search.