Shift in Priorities in Business/Marketing from Ego to the Heart
Channel: George Kao
Date: 2017-10-18

This is what you typically see in content/trainings about business and marketing:

Get more fans ~ boost your likes ~ build your email list ~ get new clients ~ make more money!

The marketers don’t see any other way of attracting customers like you, except appealing to your selfish motive... 

I understand, because I used to be that way.

However, a couple years ago, I underwent a shift in spiritual perspective, that also changed my business…

I came to see that we are all deeply, and forever, taken care of… and that is a greater reality that none of us can screw up. No matter what we do, no matter how unskillful we've lived life, it is eventually going to work out amazingly well for you... and for me... for everyone. (Not necessarily in this physical life... but in the long term of our soul/consciousness, which we will experience with absolute clarity and power, this life is but a blip.) 

The true life of our consciousness, which I believe all of us will individually experience, it is a life of profound joy, complete peace, unlimited creativity, total well-being, perfect connectedness, unconditional love, far beyond what our words can describe.

As a result of this realization, there was also a profound transformation in my business priorities:
 
1. The primary questions used to be: 

“What’s in it for me?” 

“How do I build a business of my dreams?”

2. The secondary questions therefore had to be: 

“How can I get more fans, more clients, more money?” 

“What skills do I need to learn, to get others to buy my stuff?”

3. The tertiary question (which I made public, to look good) was: 

“Therefore, how do I create content that is engaging for you?

“What product/service do I make that, you would buy?”

After my personal shift, there was also a shift in business...

*1.* Now, the primary question / purpose became: “How can I be of more use to others, to you? How can I help you, in a way that you feel is truly helpful?”

*2.* And then, the secondary question became: “Therefore, what product/service do I need to create, to serve the primary purpose of helping you? What kind of content would be best to create that you’ll find useful? What type of marketing do I do, that truly serves you, no matter when or whether you buy?”
  
*3.* And then, the tertiary question became: “How do I structure my business, pricing, boundaries, schedule, to be sustainable as a business?”

My order of purpose, priorities, questions... became upside down. 

Originally it was all about “me first”. 

Now, it became “whatever is good for the whole, first.” 

Or maybe a different way of saying it is that it shifted from ego-centered, to heart-centered. 

1. The primary motive of my business became: How do I approach my business in a way that feels deeply good to the heart and soul? How might I embody Love and Truth, because I know I am truly loved? 

2. Secondarily, and therefore, what actions can I see is truly helpful to others? How would I want other businesses to treat me as a customer? What can I therefore do in my business to treat others that way? 

3. Third, what about the pricing of services, the boundaries of my time, the sustainabiltiy of the business?

My conscience, now that it was louder, “forced” me to change how I do business.  I lost my appetite for my previous way, and now longed to do something that truly filled my heart...

I gained the *energy* to serve first, to keep practicing when it comes to my content, my services, until I got excellent enough at my craft, that I developed a better reputation in the market.

The more I developed my craft (the helpfulness of my content, the effectiveness of my services), the more word of mouth naturally spread, consistently.

Read the rest of the article here:
https://medium.com/@georgekao/shift-in-priorities-in-business-marketing-from-ego-to-the-heart-64df6fc66380