ronaldo coca cola | how coco cola share value down | cola vs Ronaldo issue | Mr Ajaydeva |
Channel: Mr Ajay deva
Date: 2021-06-18

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ronaldo coca cola | how coco cola share value down | cola vs Ronaldo issue |

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Doe's Ronaldo drink coco cola?
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At a pre-match press conference at the ongoing European Championship, the football icon, Cristiano Ronaldo, pushed aside two bottles of Coke placed on the table before holding up a bottle of water.It took Cristiano Ronaldo less than 10 seconds to trigger an online campaign that eventually shaved off $4 billion from beverage behemoth Coke’s market value. At a pre-match press conference at the ongoing European Championship, the football icon pushed aside two bottles of Coke placed on the table before holding up a bottle of water.

The gesture does not need much reading into as Ronaldo’s disdain for aerated drinks is no secret. The display, however, almost instantaneously pulled down Coke’s share price from $56.10 to $55.22, as per a report in The Guardian.
Will Ronaldo’s snub have a lasting impact on Coke’s brand image?

Advertising guru Prahlad Kakkar, who has worked on Pepsi commercials with Sachin Tendulkar and Amitabh Bachchan, feels the effects will only be short term. “It does make a huge difference when someone like Ronaldo, considered a God by millions across the globe, makes a gesture like that. It will affect the shares and market value of Coke, but only momentarily. And these share prices don’t reflect the actual turnover,” he said. Kakkar, the founder of Genesis Film Productions, feels even if a good percentage of youth give up fizzy drinks, inspired by Ronaldo, it won’t take much time for the beverage giant to attract new customers. “There is no dearth of fools in the world. If one quits, five more will take up.”Professional athletes across the globe are paid exorbitant amounts to endorse these products. From Liverpool’s Mo Salah to NBA legend LeBron James, beverage companies, with deep pockets, are always on the lookout for signing stars. In March this year, American basketball great LeBron left Coke after an 18-year association to strike a deal with Pepsi.

The gesture does not need much reading into as Ronaldo’s disdain for aerated drinks is no secret. The display, however, almost instantaneously pulled down Coke’s share price from $56.10 to $55.22, as per a report in The Guardian.
ill Ronaldo’s snub have a lasting impact on Coke’s brand image?
Advertising guru Prahlad Kakkar, who has worked on Pepsi commercials with Sachin Tendulkar and Amitabh Bachchan, feels the effects will only be short term. “It does make a huge difference when someone like Ronaldo, considered a God by millions across the globe, makes a gesture like that. It will affect the shares and market value of Coke, but only momentarily. And these share prices don’t reflect the actual turnover,” he said. Kakkar, the founder of Genesis Film Productions, feels even if a good percentage of youth give up fizzy drinks, inspired by Ronaldo, it won’t take much time for the beverage giant to attract new customers. “There is no dearth of fools in the world. If one quits, five more will take up.
Professional athletes across the globe are paid exorbitant amounts to endorse these products. From Liverpool’s Mo Salah to NBA legend LeBron James, beverage companies, with deep pockets, are always on the lookout for signing stars. In March this year, American basketball great LeBron left Coke after an 18-year association to strike a deal with Pepsi.
Th two conglomerates are always on the lookout for ways to upstage each other. Back in the day, when Coke acquired the rights to be named official sponsors of the 1996 Cricket World Cup, Pepsi promptly launched a campaign with the tagline “Nothing official about it.”
Even today the sure sign for a young cricketer making it big is a deal with a soft-drink company.
How did Coke respond to Ronaldo’s snub?
Coke, one of the major sponsors of the ongoing Euros, released a statement saying people have “different tastes and needs”. “Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences,” said Coke.