I'm With The Brand | A ‘Broken Food System’ Led to the Creation of Full Harvest
Channel: ADWEEK
Date: 2020-06-23

Christine Moseley was walking through a field of romaine lettuce when she realized the pickers were only harvesting 25% of the plant and letting the other 75% fall to the ground. She quickly learned she could sell the full harvest to food and beverage companies. That’s how Full Harvest came to be.

In this week’s episode of I’m With the Brand, Moseley tells Ian Wishingrad what it takes to be a brand builder today. “Be ready to give up every single thing you have: blood, sweat, tears, every dollar you have,” she said.

#ImWithTheBrand #FullHarvest #brands

Subscribe to our channel! https://goo.gl/JpCqzs
↓↓ Leave a comment below ↓↓

Check out the original article here! https://bit.ly/2A0XZQg

Check out our full video catalog: https://goo.gl/Ky9LT8

Follow us on:
Twitter:  https://goo.gl/U2sVPW
Facebook: https://goo.gl/G5DRR1
Instagram: https://www.instagram.com/adweek/
Reddit: https://www.reddit.com/user/AdweekMag