How to Increase The Price Of Your Products Successfully – 7 Tried & Tested Secrets
Channel: Enhance.training
Date: 2021-09-30

How to increase the price of your products without losing customers is a big challenge. Price has a significant influence on our profits, sales volumes, and our customers. 

I’m going to let you in on 7 secrets on how the experts deliver a price increase as part of their retail pricing strategy. 

How to raise product prices starts with your confidence. This may sound cheesy but if you believe in your product price increases, you have done your homework, then your confidence will impact the way you speak, your body language and your message. If you are confident, the buyer will be a lot less confident in asking for a lower price or discount. 

A great way to plan how to raise product prices is to justify a much bigger price increase than you have planned. The perceived value you communicate will easily justify the increase in product price, increasing the chances for you to successfully deliver a price increase.

Rising prices without losing customers is always a concern and to counter this, communicating the value that your product brings to your customer will reduce concerns about paying a higher price.

Retail product price increases are expected over time. How you ask for the increase and how you position the price increase with the retailer make the difference between success and failure. Provide the right context and the customer will be happy.

Keep alternative options available if the customer refuses to accept a price increase so you and the customer win from the situation. 

And finally, we share a couple of tactics at the end of the video that you can use to delay or soften the price increase for the customer. 
Good luck with your price increase meetings. 

00:00 Intro
02:04 Confidence & Belief Is Key
03:39 Plan a Higher Increase
04:16 Focus on One Price 
05:25 The Value You Offer
06:32 The Product’s Value
07:23 The Customer Context
08:19 The Consumer Context
09:39 Emergency Tip 1
10:37 Emergency Tip 2
11:32 In Summary

Other videos you will find useful:
Selling Through Retail or Direct to Consumer - Which do I choose https://youtu.be/rA8P8VNwhsw
Pricing Strategy - 4 reasons to have one    https://youtu.be/lOmtO9jmNDU 
Competitor Pricing Strategy      https://youtu.be/6vHHQ-6yMcQ