Case study / Gap / #SpringIsWeird Campaign 2015
Channel: Aleksas Drozdovskis
Date: 2016-07-20

While many of us are dealing with the usual Arctic blasts of winter, Gap and Wieden+Kennedy New York are already looking ahead to spring (wishful thinking) with a new Instagram campaign tagged with the fitting title #SpringIsWeird.

Essentially a 12-part micro-series starring SNL alum Jenny Slate and actor Paul Dano (There Will Be Blood), #SpringIsWeird kicks off on Gap’s Instagram account with a fast-paced :15 glance as to what we can expect from the clothing retailer’s seasonal entry.