Branding Story Attributes and Elements  - Session 2 Lecture 2: SMU101: Intro to Branding Unit
Channel: Social Media U
Date: 2014-08-23

This lecture is part of the 100%  free Intro to Branding course offered by Social Media U. 

In this lecture, which is part of the Branding Unit's second session, we develop an developing an understanding of why storytelling establishes audience connections.  We also develop an understanding of strategic storytelling elements and attributes.

The full study unit, which has additional videos, preparatory reading, learning activities and further reading, can be accessed here: http://socialmediau.net/course-menu/intro-to-branding/13-smu101-session2-branding-identity

Social Media U offers a free online Integrated Media course. Units of study include: Branding, Writing Effectively for the Web, Social Media Marketing, Effective Website Design (including SEO), Analytics and more.