Ima, Ing Asu Tinakla Ya (Mother, the Dog Pooped!)
Channel: Nayong Pilipino Foundation
Date: 14/08/2020

By Marco Paulo Lacap, Nichole Sanchez, and Marce Pedro "Bambalito" Lacap (Masantol, Pampanga)

Part of the proponents' advocacy is to mainstream the usage of Kulitan as part of their heritage. Kulitan is an indigenous Kapampangan script or Sulat Kapampangan. The film also serves as their contribution to original Kapampangan content targeted for a younger audience or those part of "Generation Z" (Gen-Z).

The proponents observed a consistent decline in the use of the Kapampangan language among the young. "One of the reasons why Kapampangan children find it more difficult to learn to speak Kapampangan is because of the lack of opportunities hearing the language being spoken," they said. The animated short film titled "Ima, Ing Asu Tinakla Ya!" (Mother, the Dog Pooped!) tackles this issue with a touch of humor. Using the vantage point of a child, the animated content attempts to introduce the quotidian use of the said language. "Through this, we want to encourage more Kapampangan children to speak their mother tongue and use Kulitan," the proponents added. Incidentally, the proponents also wanted to highlight the dynamics of a modern Kapampangan household and how new media applications and digital technologies may affect the interactions among family members and the participation of children in fulfilling household chores. Helping elders fulfill domestic chores is part of our inherited Filipino values system: this is now being eroded because younger people spend more time tinkering with their gadgets.

Marco Paulo Lacap is an architecture graduate who advocates the safeguarding & mainstreaming of Kapampangan culture and language. Aside from being one of the few promoters of Kulitan, the indigenous Kapampangan script, he writes songs and poems that target younger Kapampangans. He was also previously involved in the making of a number of short films. He plans to create a series of animated films to further his advocacy.

Nichole Sanchez is a fun-sized digital art director based in Manila, Philippines. She has handled both local and international brands and received due recognition for her work. At seven years old, she started drawing almost everyday and never stopped since.

Marce Pedro a.k.a. Bambalito Lacap is a voice actor. In 2013, he won the Best Actor Award at the Metro Manila Film Festival New Wave Category. After that, he was featured in various Kapampangan short films that competed here and abroad. Now at 12 years old, he’s the lead vocalist of a Spotify-published band called TípaManik.

Theme: "Taking Stock of Our Cultural Assets"

#atingnayon #rhizomaticinterventions