Greenwashing Turns Ugly Into Environmentally Friendly
Channel: The Nomad Economist
Date: 18/02/2021

Greenwashing Turns Ugly Into Environmentally Friendly
Greenwashing is a term you may not be familiar with but may become used more frequently in the future. The combination of limited public access to information and seemingly unlimited advertising has enabled companies to present themselves as caring environmental stewards, even as they were engaging in environmentally unsustainable practices. This has been going on for years and I expect the effort to portray a company as "caring about the environment" is about to be ramped up to a whole new level. 
 
The idea of greenwashing is not new but has evolved and drastically increased with the news-waves constantly echoing concern over global warming and climate change. Many companies are now working to engage customers in their sustainability efforts, even as their core business model remains environmentally ugly. The many ways companies and people damage the environment are often their "dirty little secrets." Sometimes environmentally damaging behavior is driven by greed, sometimes ignorance, and sometimes a feeling of entitlement or indifference. It is often difficult for people to discover the truth about a company when it is hidden behind well-contrived lies. 



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