I'm With The Brand | Design Veteran Mauro Porcini on the Future of Beverage
Channel: ADWEEK
Date: 2021-07-02

In his nearly 10 years at PepsiCo, chief design officer Mauro Porcini has had the opportunity to work on countless projects and brands. So why is it that SodaStream Professional excites him so much? “It’s one of the brands of the future,” Porcini says. “It talks about sustainability, it talks about health and wellness, it talks about customization, all enabled by technology.”

PepsiCo acquired SodaStream in 2018 — supporting and promoting the brand’s commitment to reducing plastic waste through reusable bottles that allow customers to make personalized, flavored sparkling beverages at home. SodaStream Professional is a fully connected ecosystem including a dispenser, a bottle, and an app, and is meant for offices, colleges, and airports (though Porcini certainly wouldn’t mind if someone put one in their home).

Hear all about how Porcini and his team approached SodaStream Professional on this week’s episode of I’m With The Brand.

#imwiththebrand #pepsico #sodastream #adweek
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