Teva Pharmaceuticals: Parkinsounds | Case Study
Channel: Aleksas Drozdovskis
Date: 2018-07-31

Parkinsounds was idealized by Teva Pharmaceuticals and powered by Spotify, unleashes the power of music as a rehabilitation tool for Parkinson´s patients.

Teva goes “beyond the pill” and has the aim to improve people´s quality of life. Parkinson´s disease is the 2nd most common neurodegenerative disorder in the world and as it progresses, patients become increasingly challenged in their daily activities, walking is one of those, the so-called Parkinson's gait can affect patients independence. 

Many scientific studies pointed to the role of music in Parkinson's rehabilitation, more specifically, the use of rhythmic patterns as auditory stimuli. Music provides rhythm for patients to control their steps, and it promotes new neural connections in healthy areas of the brain to compensate for the lost ones. 

Furthermore, music releases dopamine – a natural chemical involved in pleasure and motor control. Science and music were already there, we just needed the right technology to connect them.