#15 Pricing Your Product | Lubomila Jordanova | Slush 2023
Channel: Slush
Date: 2023-12-05

Discovering the ideal pricing point is a subtle art, demanding a balance between a product's affordability and profit margins. On one hand, higher prices may decrease customer demand but yield substantial profit margins. Conversely, lower pricing may sacrifice profit in the short term but initiate rapid growth which is crucial for early-stage startups. 

Lubomila Jordanova, the Co-Founder & CEO of Plan A, has been mastering the craft of pricing for almost 7 years. Now, she will give you a playbook for striking the balance between profit and growth, so you too can get the price right.


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