#1 Cause of project delay in Innovation or Design Research
Channel: Gary vB
Date: 2017-05-04

In this interview by María Victoria Maron, she asks about the things we should watch out for when doing good design research, here's my answer.

A surprisingly common problem that causes big delays and is easy to fix. In design research, whether a service designer, UX or innovation specialist, it is essential to get permission and access to all the departments you think you may have to interview and well in advance.
This applies even more so, if you have to use a call-center, make sure the supervisors are informed and on what day, time etc. so you can have your station set up.

Another common question I get is, "How many people should I interview?"
Simple answer. It depends... without knowing the project I tend to say 40 people as an average. (I use the N.O.R.E.X. method to help me decide).
If you're not confident about gaining quality data from your interviewees, feel free to use my GRAMS template. http://gvbroekhoven.com/templates/

Ask me anything related to Behaviour or Service Design & Consumer Lead Innovation.