Branding efforts in Business / Branding Strategies / Branding Basics
Channel: Peaceful Life & Business Solutions
Date: 2021-07-11

Branding strategies is the process involved in creating a unique name and image for a product in the consumer's' mind, mainly through advertising campaigns with a consistent theme. Branding efforts in Business is beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising and logo.
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