Best Ways to Increase Your Online Presence in 2021 💻
Channel: The Digital Vantage
Date: 2021-05-27

Best Ways to Increase Your Online Presence in 2021 💻
And the fact remains that 97% of consumers go online to find and research local businesses.  The more ways you can place your business in front of your target audience, the more opportunities you have to build brand awareness and improve your reputation.

There were many strategies mentioned in this video for improving your online presence, here is the text version:
Get a modern website to meet consumer expectations.
SEO ptimze your site to show up in local searches.
Build your business blog to rank for more keywords.
Limit your social media accounts to what you can handle.
Strive to build an audience, not attain followers.
Inject emotion into your social media posts for shareability.
Perform social media optimization with keyword targeting.
Be consistently active and engage with followers and influencers.
Create listings on Google, Bing, Yelp, Facebook, Foursquare (yes, Foursquare), and more.
Fill out every listing completely and consistently to show up higher in results.
Have a proactive review strategy so you can have a positive presence online.
Monitor and maintain your listings to prevent unhappy customers.
Use search ads to get to the top of Google.
Run social media ads to have a presence in users' feeds.
Use display ads to show up on websites your audience frequents.
Use retargeting ads to travel along with your interested prospects throughout the web.
Run Local Service Ads to get your service-based business at the top of results.
Use email marketing to stand out in your subscribers' inboxes.
Write guest posts for other sites or recruit writers for your own.
Leverage the power of video to get more shares and show up on the SERP.
Encourage your employees to share your content across their networks.
Build your network and create mutually beneficial relationships with customers, vendors, business owners, and more.
Optimize for accessibility to make your content available to more consumers.
Incorporate diversity into your marketing strategies.
Make use of mobile-specific marketing strategies.