Jennifer Aaker: Pursuit of happiness
Channel: INKtalks
Date: 22/11/2011

http://inktalks.com What actually makes people happy, as opposed to what they think makes them happy? How can small acts create infectious action, and how can such effects be fueled by social media? Watch Jennifer Aaker answer your questions on happiness and social media.

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ABOUT JENNIFER AAKER: A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media, including The Economist, NYTimes, WSJ, Washington Post, BusinessWeek, Forbes, and Science. A sought-after teacher in the field of marketing, Professor Aaker teaches courses, including 'Designing Happiness', 'How to Tell a Story', 'Building Innovative Brands', and 'The Power of Social Technology'.