Maximizing the Value of Your Intangible Assets
Channel: LMU College of Business Administration
Date: 2020-12-21

Intangible assets are not physical in nature. They include such things as brands, trademarks, copyrights, patents, data, customer lists, relationships (contractual and otherwise), employee knowledge, royalty and licensing agreements, and business processes, among others. In today’s economy, intangible assets account for 80-90 percent of the value of many firms, yet these assets rarely appear on the firm’s balance sheet or in other financial reports. This a problem for both managers and investors because what is not reported is often ignored and ignoring 80 90 of the value of a business is a formula for failure. This webinar focuses on the role of intangible assets and their management within the firm. It describes the unique characteristics of intangible assets and the implications of these characteristics for the value and success of a business. It presents a simple framework for assessing the health and value of intangible assets within a firm.