Tourists will Pay More for Locally Grown Food (Community Matters)
Channel: ThinkTech Hawaii
Date: 2022-09-08

A Research Paper by the Travel School at UHM.  The host for this show is Jay Fidell.  The guest is Jerry Agrusa.  

Jerry Agrusa of the Travel School at UH Manoa helps us understand the research project he led at the School of Travel Industry Management in the Shidler College of Business on whether Tourists to Hawaii will pay more for locally grown food.  We discuss the definition and quality of locally grown food, why tourists will pay more for that food, how much more they will pay, and the data and methodology used to reach that conclusion.

For more information, visit https://www.emerald.com/insight/publication/issn/2514-9792.

The ThinkTech YouTube Playlist for this show is https://www.youtube.com/playlist?list=PLQpkwcNJny6mAjbhHpq-LyAm9pcuN3zJ

Please visit our ThinkTech website at https://thinktechhawaii.com and see our Think Tech Advisories at https://thinktechadvisories.blogspot.com.

ThinkTech Hawaii streams from 10:00 am to 5:00 pm HST on weekdays.  Check us out any time for great content and great community.

Our vision is to be a leader in shaping a more vital and thriving Hawaii as the foundation for future generations. Our mission is to be the leading digital media platform raising public awareness and promoting civic engagement in Hawaii.