Aileen Buckley: Maps that Inform, Engage, and Inspire
Channel: R0CKYMEDIA
Date: 2017-09-21

GIS in the Rockies 2017 Conference Keynote
Aileen Buckley: Maps that Inform, Engage, and Inspire
Thursday September 21, 2017
Hilton Inverness, Denver, Colorado

The goal of mapmaking is to make the beauty and the power of maps come alive in a compelling way so that people will be willing to look long enough to learn something. But turning data into a map is about more than knowing software. It’s about knowing how to find the something useful or interesting hidden in the data and reveal those things through graphics designed to inform, engage, and inspire. This, in part, is why mapmaking remains as much an art as a science. It is, as Stuart Allan of Raven Maps says, "the marriage of truth and beauty". In this presentation, I demonstrate, with multiple examples, how maps transform the complexities of data into representations useful for understanding the world around us. They do this by distilling and summarizing information into a very special type of graphic display. Creating these abstractions in such a way that they provide users with valuable information products that reflect and represent the complexities of the earth is the real challenge of those who create the maps of today.

GIS in the Rockies 2017 Conference Keynote
http://gisintherockies.org/

Recorded and Broadcast live by RockyMedia
Videography by Ethan Crawford, Kyoko Oyama