Melissa Eggleston: The Zombie Cure – Content Strategy for Better Websites
Channel: WordPress
Date: 2018-11-24

What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:
identifying communication problems on the web generally and on your own website
determining your organization’s identity (it’s not the same thing as your brand)
finding consistency in written and visual content with your identity
selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
getting others on board with this consistency (it’s sometimes like herding cats, I know)
We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.

Presentation slides: https://wptv.files.wordpress.com/2016/03/the_zombie_cure_eggleston.pdf
WPTV link: https://wordpress.tv/2016/04/07/melissa-eggleston-the-zombie-cure-content-strategy-for-better-websites/