Suzy Webinar | State of the Consumer: Halloween in a Haunted Year | Consumer Insights
Channel: Suzy
Date: 2020-10-02

Even though we’ve gotten used to wearing masks, Halloween is expected to look a little different this year, as consumers find safe and creative ways to still celebrate. According to the National Retail Federation, Halloween spending is expected to reach $8.05 billion this year, but that’s down slightly from 2019.

Without Halloween parades, haunted houses, trick-or-treaters, or costume contests, what will the impact be for businesses that rely heavily on Halloween-related sales -- like retailers, candy makers, or specialty stores? Will consumers be swayed by in-store Halloween displays, or will they shop online? Will candy sales plummet, or will people buy in bulk? Will elaborate costumes reign supreme, or will parents take on a DIY approach?

Using insights from our real-time market research platform, Suzy Founder & CEO Matt Britton and Candy Industry Editor Crystal Lindell will explore how consumers plan to celebrate Halloween this October and what brands can do to save the haunted holiday. 


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