Michelob ULTRA - Lap of Legends
Channel: THALIHITA
Date: 2023-11-23

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Michelob ULTRA - Lap of Legends

Agency  : FCB New York
Campaign : Lap of Legends
Advertiser : Michelob ULTRA
Brand  : Michelob ULTRA
Length  : 1 Minute, 36 Seconds
Posted   : Nov 17, 2023

In this Movie Ad we’ll walk you through:
Michelob ULTRA's "Lap of Legends," crafted by FCB New York, introduces the groundbreaking concept of a real vs. virtual race, where modern Williams Racing drivers compete against virtual avatars of legendary racers on the iconic Silverstone Circuit. 

TIMESTAMPS :
00:00 Michelob ULTRA - Lap of Legends
Plot :
"Lap of Legends" unfolds with the announcement of a groundbreaking event – a 16-lap sprint race at Silverstone Circuit that pits contemporary Williams Racing drivers against virtual avatars of racing legends. Viewers are teased with the prospect of witnessing iconic figures like Mario Andretti, Jacques Villeneuve, and Jenson Button making a return to the track through cutting-edge technology. The ad builds excitement around the upcoming event, emphasizing the fusion of real and virtual racing and the role of Michelob ULTRA as the presenting partner. 

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