A Brief Introduction to Predictive Modeling for Marketers - Using Logistic Regression
Channel: Dr. Baker SDSU Marketing
Date: 2020-03-16

This video is an introduction into the use of logistic regression for marketers.  Logistic regression is a very common tool marketers use to build prediction models for binary (two category) outcomes.  This video compares logistic regression to basic linear regression, and it lightly covers how to interpret the results of a logistic regression model.

Supporting document (Excel Sheet showing the Cold Call Case Logistic Model) is here:
https://sites.google.com/view/drbakersdsu/excel-sheets