David Beebe - The Story Behind Marriott's Bold Marketing Move
Channel: VMA Media
Date: 2015-03-03

A Chat with David Beebe, the man recruited to lead Marriott’s Content Studio

On September 29, 2014, Marriott made big news with their announcement to create a global content studio and their aspiration to become the world’s largest provider of travel-related content. Reporters from Variety to Advertising Age claimed Marriott intended to become the “Red Bull of the travel industry.” Karin Timpone, Marriott’s global marketing officer described the move as, “ A bold step forward for Marriott, both in our industry and among leading brands. The purpose is to create and establish original content as a key component of the company’s global marketing strategy. “

Marriott has a rich history of innovation and adaptation that spans more than five decades, from a nine-seat Root Beer Stand in 1927 to become a leading global hospitality company with 3,900 properties, 18 brands and revenue in excess of $13 billion. David Beebe is the man Marriott recruited to lead their investment in the content studio and he has hit the ground running, launching; short film productions, branded Snapchat program and development deals with YouTube stars and celebrity adventure travelers.


Featuring:
David Beebe, VP, Creative and Content Marketing at Marriott International

Filmed at ADAPT Scottsdale Summit, 2015
http://vmamedia.com/event/adapt-summit/