Runway
Channel: Press Kitchen
Date: 19/09/2011

New York-based creative boutique and post house Goodpenny, NY, and Moxie Pictures director Pam Thomas mash up dental hygiene and high fashion in a stylish new :30 "Runway" for Colgate out of Young & Rubicam, NY. The spot features a fashion show captured documentary style, full of models gossiping about the star model's use of a new paste, Optic White, that turns teeth paper white in only a week. Goodpenny also cut the Spanish, French and digital versions and did all Flame and finishing.


Credits:

Agency: Y&R
Creative Directors: Meg Rogers, Jacques Borris, Melissa Avery
Agency Executive Producer: Barbara Resua-Cordts
Agency Producer: Barbara Resua

Production Company: Moxie Pictures
Director: Pam Thomas

Post Production: Goodpenny
Editor: Bruce Ashley
EP: John Cline
Post Producer: Rasha Clark