Marco Tannert: Users got 99 problems but I understand one
Channel: #PoDojo
Date: 18/07/2017

There is a lot of attention about customer centric thinking and everyone heard about it on virtually every corner. Still solutions pop up quite fast and frustration raises when it’s built and then fail. Left the building, talked to real customers but they still don’t like the product! I would like to share some experiences that might help to understand a problem better before you are going the next step.

Marco is Senior Product Manager being with Zalando for 5 years. Working on several customer facing applications like customer search experience for the Zalando website, mobile apps and social commerce. Design Thinking enthusiast experiencing customer centric approaches in a lot of joint projects with IDEO. Working as concepter and project manager in several agencies and start ups before Zalando. Diploma (FH) in communications design and European Media Master of Arts.