Ok AI, where is my superhero? by Ugam, A Merkle Company [MLDS2020]
Channel: Analytics India Magazine
Date: 31/01/2020

Machine Learning Developers Summit 2020For more details, visit: https://www.mlds.analyticsindiasummit.com/


With the growth of eCommerce, product discoverability is key to good experience. However, often brands do not have all their products online or have incomplete information. Infusing images, writing product descriptions for millions of SKUs can be daunting, especially manually. Arpita Sur & Vinay Mony, AI experts from Ugam, a Merkle Company, will discuss how they apply AI to deliver a seamless eCommerce experience. They will deep dive into some areas where Ugam’s proprietary cognitive computing system, JARVIS has been applied to deliver accurate results at scale. NLP for attribute extraction NLG for automated product description Computer vision for product matching


Arpita brings 20+ years of global data analytics experience, specializing in delivering large scale execution of
analytics to drive high business impact. At Ugam, Arpita has built the framework for pricing strategy, led delivery
for product price recommendations, and helped Fortune 500 companies with merchandizing and inventory
planning. Arpita currently leads Ugam’s proprietary cognitive intelligence platform. Prior to Ugam, Arpita was
instrumental in setting up the analytics team for retail banking at ICICI Bank and building a set of risk and
behavioral statistical models for loans and credit cards. She has also worked at Capital One Bank, where she
worked on credit card risk management and led the installment loans business for customers with established
credit.
Arpita holds a Post Graduate Diploma in Management in Finance and Economics from IIM Calcutta and a B.
Tech in Chemical Engineering from IIT Bombay.

Vinay is a Data Science professional with over 18 years of experience in building and enhancing analytics
solutions for Fortune 500 companies​. At Ugam, Vinay leads the Analytics Services business, helping Retailers,
Brands and Manufacturers solve business problems in an omnichannel world. Vinay started his career with GE
Capital Services, in Risk and Collections Analytics. To sharpen his business focus, Vinay pursued a Post
Graduate Program in Business Administration at Great Lakes Institute of Management in Chennai. Post that, his
diverse experience includes building Marketing Mix models for CPG companies at Computer Science
Corporation, working in Retail and CGP domain with focus on CRM at Mu Sigma and, leading Pricing and
Promotion Analytics at HP.

Vinay holds a Masters in Statistics from University of Mumbai.