Why SEO? Is it Relevant Today Or NOT?
Channel: Heather Lutze - Findability University
Date: 26/06/2019

You're a business owner with a unique marketing idea but it's not getting customers - why? Nowadays, the internet revolves around Search Engine Optimization or SEO for short, and it's how business is found by potential customers. 

D O W N L O A D FREE EBOOK  http://bit.ly/marketingespionage
R U N  Y O U R  W E B S I T E  S C O R E  http://bit.ly/yourwebsitescore

✔ L I N K E D I N  https://www.linkedin.com/in/marketingspeakerheatherlutze/ 
✔ I N S T A G R A M  https://www.instagram.com/findability_university
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✔ P I N T E R E S T  https://www.pinterest.com/heatherlutze/
✔ E M A I L  heather@findability.com
✔ W E B S I T E  https://www.Findability.com

DISCLAIMER: This video is not sponsored and there are no affiliate links.
All Rights Reserved © 2019, Heather Lutze, CSP Findability University
Thank you for watching my video, please be sure to check out my collection of Findability Tips Videos where you'll find my best tricks and favorite tools on everything a business owner or C-suite executive needs to get their business found online to by their ideal searchers.

00:36 Misconceptions about the whole SEO deal
02:19 An example of how SEO works
03:12 Keyword and Keyword Phrases
04:30 "Near me"
05:10 My experience with Starbucks back in Yahoo
05:56 How do you compete?
07:20 Come up with something new or stick with what people know?
08:12 "Unique" is the enemy of findability
08:36 Use Google as your shortcut to a human mind
09:40 Point all your content around what people are already searching
11:12 Findability is the opposite of traditional marketing
12:27 Use suggested searches strategically

Watch and Enjoy!
Heather Lutze

Helpful Resources
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Website: https://www.findability.com/

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Video by Nate Woodbury
BeTheHeroStudios.com
http://YouTube.com/c/NateWoodbury

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#digitalmarketingcourse  
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#keywords 
#boostyourbusiness 
 #seowebsite 
#brandingsolution 
#targetedmarketing 
#webdesigner 
#entreprenuership 
#marketingonline

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