Vision for better Japan tourism - Alex Kerr - Ruth Jarman - JJWalsh
Channel: Seek Sustainable Japan | JJWalsh
Date: 2022-06-22

What is the best way forward for the Japan travel planners, managers, guides and those working in hospitality as we prepare for the borders to open and international travelers to be welcomed back. 

Alex Kerr is an author, speaker, consultant and visionary who founded the Chiiori trust- a chain of successful rural guest houses which appeal to domestic and international tourists alike. Alex Kerr has written many books and given many talks on the need to preserve the valuable traditional assets in Japan- tourism can be an innovative way to do this. Alex's books Dogs & Demons (2002), Lost Japan (1996) among many other books in Japanese and English have pointed out problems, but also the hidden gems of Japan's traditions and culture that can be pulled into relevance in the modern age. 
Alex's books are loved by people around the world and he has talked with government officials and communities across Japan. Alex has many ideas for how better choices in the industry to make it more resilient and attractive to tourists as well as new residents.
http://alex-kerr.com

Ruth Jarman is the CEO of Jarman International - a B2B business which has created a network of international professional monitor consultants (JI Core) for destination marketing, branding and tourism development across Japan. 
"Jarman aims to be a kind, inclusive and utterly authentic bridge between Japanese Content and International interest."
https://www.jarman-international.com/

JJWalsh - Joy Jarman-Walsh is the founder of the InboundAmbassador consultancy and training business. JJ has worked in education and training over the last 25 years with research projects across Japan. The aim of Inbound Ambassador is to support and promote the good work of others while helping create Japan tourism products and services which keep the needs of people and planet in balance with profits. 
To promote the good work of others and widen the discussions of sustainability in life, business and tourism, the investigative interview series Seek Sustainable Japan was created in 2020- and will pass the 400th episode in June, 2022.  
http://www.inboundambassador.com/

** About JJWalsh - InboundAmbassador **
JJWalsh is a sustainability-focused advisor, trainer and consultant based in Hiroshima, Japan. Long-time educator and founder of InboundAmbassador consultancy in 2019 with aims to show sustainability in action & support Japan entrepreneurs, guides and businesses looking to create more sustainable appeal to international consumers. 

The Seek Sustainable Japan talkshow-podcast launched in 2020 and is LIVE for 60 minutes at least once a week: Interviews with "Good People Doing Great Things" from across Japan. Ideas and insights from these changemakers to inspire ideas for your work, life and travel in Japan and beyond.

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