1,000 True Fans, Inside-Out Business, and "Find the Others" with Rob Hardy of Ungated Media
Channel: George Kao
Date: 2022-03-11

Rob runs Ungated Media, a site he bills as the missing instruction manual for 1,000 True Fans. It's an oasis for creators striving to do the work only they can do, market in a way that delights people, and enjoy the long game of internet business. He's currently developing a new philosophy of marketing that's rooted in friendliness, play, non-coercion, and cheerfully subverting the status quo.

Rob's notes about what we discussed:

* Inside out, bottom up business. Looking for answers outside of myself, and relentlessly trying to impose top down strategy on my business, was the gnarliest form of self sabotage ever for me.

* Building "oasis" businesses. ie. how do you create something that feels 10x friendlier and more delightful than everything that surrounds it.

* Working on a new philosophy of marketing, rooted in friendliness, play, and non-coercion.

* Why would should all cheerfully subvert the status quo with our creative work.

Rob's links:

https://ungated.media/ -- Rob's blog

https://twitter.com/ungatedcreative -- Rob's twitter

https://ungated.media/membership/ -- The Ungated Membership is a one stop shop for all of Rob's courses and resources for building a delightful 1,000 True Fans style business. There are currently 5 courses in there, with many more on the way!

https://ungated.media/coaching/ -- Rob also does "pay what you want" coaching and consulting sessions, and offers longer term coaching packages for creators who want ongoing mentorship as they play the long game.