LactaHub Symposium on Infant and Young Child Feeding – A Method for Effective Campaign Planning
Channel: LactaHub
Date: 2022-12-01

The LactaHub Symposium introduced an innovative approach using social science and business strategies for planning an effective breastfeeding campaign in support of strategic WHO and UNICEF goals. 

The approach is currently being developed in a research project led by Dr. Chantell Witten and co-hosted by the University of the Western Cape, the University of Pretoria and the Department of Science and Technology at the National Research Centre of Excellence in Food Security. The project aligns with the WHO strategic goals for improving WHO Code legislation as outlined in the 2022 WHO and UNICEF report: How the marketing of formula milk influences our decisions on infant feeding (Links: https://www.who.int/publications/i/item/9789240044609 and https://news.un.org/en/story/2022/04/1117252)

The approach has the potential to serve as a general template for the systematic and ethical planning of effective health campaigns.

Access recording of key presentations, slides and further materials on LactaHub: https://lactahub.org/lactawebinar/