Unlock the LinkedIn Matrix: Hack Your Way to Content Glory - The Content Classroom - Episode 2
Channel: Javelin Content
Date: 10/10/2023

Paul, the Banksy of LinkedIn and founder of Javelin Content, takes you on a rollercoaster ride through the labyrinth of LinkedIn content creation. Forget spray cans and stencils; arm yourself with repurposing hacks, content stretchers, and community engagement tactics to leave your indelible mark on LinkedIn!

Major Talking Points:

Content Multiplication: The Potato Gun Effect

You shoot one potato, you get mashed potatoes, hash browns, and fries. One idea can fuel multiple posts.

The Carousel Strategy: Your Personal Netflix

Think of your content like binge-worthy episodes. Make it a series, get people hooked, and they'll keep coming back for more.

Buddy System: LinkedIn Content is a Co-Op Game

Collaborate and do a duet with your business partner or friend. It's like a buddy-cop movie but for business networking.

Tech Tools: Your Content Swiss Army Knife

From Canva’s AI wizardry to Riverside's video snippets, make technology your sidekick.

The Accountability Conundrum: Who's Your Content Gym Buddy?

You wouldn't skip leg day, so don't skip your content day. Have someone to hold you accountable.

ADHD & Procrastination: Your Nemeses Unmasked

If Paul can do it with ADHD, so can you. Learn to outsmart your procrastination.
Interesting Takeaways:

Your posts should be "sibling-like," related but not identical twins.

You don't need to reinvent the wheel every day. Stick to what you know and branch out organically.
The "fake client interview" tactic: Practice questions with your partner as if you're clients, a fantastic content prep method.


Paul's personal engagement pledge: He'll be your content's wingman, giving it the engagement boost it needs!

Feeling lost in the LinkedIn wilderness? Watch this episode and become the Tarzan of content creation! Swing by, won't you


YouTube Timestamps:

[00:00:00] - Start of Episode

[00:04:25] - Content Multiplication: The Potato Gun Effect

[00:11:10] - Carousel Strategy: Your Personal Netflix

[00:20:52] - Buddy System: LinkedIn Content is a Co-Op Game

[00:26:34] - Tech Tools: Your Content Swiss Army Knife

[00:30:45] - The Accountability Conundrum

[00:33:44] - ADHD & Procrastination: Your Nemeses Unmasked

[00:37:08] - Paul's Personal Engagement Pledge

[00:38:01] - Questions & Contact Info