Media from the point of view of GenZ
Channel: exchange4media Group
Date: 2023-03-20

In this 4th podcast Lodestar UM CEO Aditi Mishra and Strategy Team Member Kulanath Kaushik discuss the 'Digital First Generation' - GenZ and how their media behaviour is dynamically shifting. The GenZs are 'Highly Engaged and Involved' in a world where there is so much media and content to consume with 'Rise of Independent Media' and 'Decline of Celebrityhood'.