Offering the Best Product, Regardless of Brand: 2012 Dealer of the Year (Mid-State Equipment)
Channel: Rural Lifestyle Dealer
Date: 2012-10-23

Chris Frodel and Bryan Hanson, owners of Mid-State Equipment in Janesville, Wis., talk about their efforts to offer the best product to their region, regardless of brand. When someone at the dealership identifies a gap in their overall product line, the team narrows down their options and identifies the single item that will fill that gap based on past experiences with the manufacturers. Mid-State currently has John Deere as their major line and Scag and Bobcat fill some of those gaps.