Pandora relaunches its much-loved jewellery brand
Channel: TheOfficialPandora
Date: 2019-09-06

Pandora empowers women around the world to voice, share and celebrate their loves and passions. 

At an exclusive event in Los Angeles’ jewellery district, Pandora revealed its new positioning: to create jewellery that reflects the many different facets of women and provide a platform for the things they love.  

Focusing on self-expression, inclusivity, diversity and playfulness – Pandora’s brand values that shape each collection – the much-anticipated brand relaunch empowered guests to voice, share and celebrate their loves.  Dressed in touches of the Pandora’s signature colour, pink, guests arrived in style on electric scooters to see exclusively commissioned murals interpreting Pandora’s new purpose along the Street of Loves, an alley between South Grand Avenue and South Hope Street. The landmark artwork showcases the work of a female artist collective led by street art activist and creator of the nearby ‘Divine Female Mural,’ C. Finley. Building on Pandora’s air of discovery, the day culminated in a pink club-style setting that paid tribute to all things Pandora.

Guests were also treated to an exclusive preview of the new Autumn 2019 collection. Inviting all to discover the things they love, the new jewellery designs represent a melting pot of characters and expressions. The hand-finished pieces in our three signature metals – sterling silver, Pandora Rose and Pandora Shine – reveal stories about the people, passions and places that make up each of our unique stories. 

Whatever shape your story may take, find the pieces that express it best.

https://go.pandora.net/BrandRelaunch