#171 - Shepmates: Miles and Archie Shepherd, why understanding your niche is key to instant success
Channel: High Performance Content for AFL Staff & Athletes
Date: 2022-10-08

Highlights from the episode:
 
00:00 Finding and owning your niche
01:36 Tips to boost engagement in social media
02:36 Importance of keeping your content brand-friendly 
03:39 What content do they post for different social platforms
04:35 How they brainstorm for their content creation

Miles and Archie Shepherd, known as Shepmates, discuss the importance of understanding one's niche for success on YouTube. They attribute their success to a spontaneous start, initially doing quizzes for fun without a long-term vision. After reaching 10K followers, they realized they had likely maxed out their potential in their initial niche and decided to shift focus. They emphasize the significance of listening to followers for content ideas and staying within their chosen lane for consistency. Being brand-friendly has allowed them to work with big brands, demonstrating the value of maintaining a positive image for financial opportunities. They also plan to expand to YouTube in the near future.
 
Connect with Miles & Archie:

Instagram: https://www.instagram.com/miles__shepherd/
https://www.instagram.com/archie__shepherd_/

Shepmates on YouTube:

https://www.youtube.com/channel/UCFQZnm6MSv9KEZNfiPet-Ug

If you want to reach your football potential then you need to, start training Like a Pro with our 🤩Prepare Like a Pro Online Program! This program has everything you need to take your game to the next level!   

💪🏼To join for a free trial, visit the link below:  
https://preparelikeapro.com/free-program/ 

Thanks for watching and to never miss an episode, make sure to Subscribe to our YouTube channel:   https://youtube.com/c/PrepareLikeAPro