Product and Markets - (Braze) Bill Magnuson & (ICONIQ Growth) Matt Jacobson | Slush 2022
Channel: Slush
Date: 22/11/2022

Product and Markets: Choosing the Wave, Pacing It, and Owning It - (Braze) Bill Magnuson & (ICONIQ Growth) Matt Jacobson | Slush 2022

In 2011, Bill Magnuson, Co-founder, and CEO of Braze bet on the wide adoption of smartphones and the change it would create in businesses and society.  The early recognition of mobile’s always-on connectivity in building authentic long-term relationships became the core pillar of differentiation for the customer engagement platform, allowing Braze to scale quickly and become a public company at the end of 2021.

Together with Matt Jacobson, General Partner at ICONIQ Growth, Bill will discuss how growing at the right speed has been critical to the company’s success. This called for patience as the market grew from initial ripples to a powerful wave.