Data Moves The Needle From Mass Advertising To Mass Personalisation: Dippak Khurana, Vserv
Channel: exchange4media Group
Date: 29/03/2022

A cluttered ecosystem, a deluge of data, multiple touchpoints are a few challenges for the marketer of today. In this scenario, how can data be leveraged to build brand trust?  In a Fireside Chat, Dippak Khurana, Co-founder & CEO, Vserv in conversation with Ruhail Amin, Senior Editor, exchange4media Group talks on the topic, ‘Data Moves The Needle From Mass Advertising To Mass Personalisation’ at the Pitch CMO Summit 2022 – Virtual Edition.