World Renown Yogurt at Pike Place Market - Ellenos Yogurt (Full Episode)
Channel: Startup to Storefront
Date: 2021-04-27

Today’s guest is Alex Apostolopoulos, founder of the greek yogurt company Ellenos. Ellenos has gained quite the following in Seattle, drawing crowds through word-of-mouth advertising to their stand at the iconic Pike Place Market. But they wouldn’t have even gotten to Seattle if it weren’t for Yvonne Klein, a flight attendant who loved the yogurt so much that she would bring back cases of it whenever she flew to Australia. Eventually, she and her husband reached out to Alex and his father about bringing their product to the US. The four became business partners and set out to win consumers over one taste at a time. 

So listen in as we cover everything from the challenges of finding a dairy farmer in the US who would work with them if we’ll see yogurt breweries pop up in the next few years, and why some of the simplest flavors are the most challenging to make.

#entrepreneurship #businessinterview #podcast #yogurt #pikeplace #ellenos #podcasts #greekyogurt

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Ellenos Yogurt Social Media:
Instagram: https://www.instagram.com/ellenosyogurt/?hl=en
Facebook: https://www.facebook.com/EllenosRealGreekYogurt/
Twitter: https://twitter.com/ellenosyogurt?lang=en
Website: https://ellenos.com/

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Startup to Storefront Social Media:
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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Our Music:
https://www.instagram.com/doubletouchofficial/

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Timecodes:
00:00 Hook to Ellenos episode
00:25 Intro to the Ellenos episode
1:33 About Ellenos Yogurt
2:34 What made Alex Apostolopoulos want to start Ellenos
5:10 What does the Ellenos stand at Pike Place look like?
6:09 What was the next step to building the Ellenos brand?
8:15 The big secret is word of mouth and being genuine
9:50 How did you move the company across the world, yet keep the taste the same?
11:18 How is yogurt made?
12:49 Could you give the yogurt tank a spout to pour it directly into cups?
13:45 About the Ellenos flavors
15:48 Where do you sell your yogurt?
17:07 What did you lean into during COVID?
18:00 Has there been anything that has surprised you about the market?
18:34 Could Ellenos make a vegan yogurt?
19:15 Is shelf life a big challenge for Ellenos?
20:26 Would you ever become a sponsor for Seattle teams?
21: 47 Where are you with funding?
22:43 How big is Ellenos?
23:45 How did you go about pricing?
25:10 How do you educate the consumer? 
29:44 The impact of working with a strong team
31:36 Would you ever sell directly to consumers? 
34:35 Where you can buy Ellenos Yogurt?