Persuasive Visualization: Data + Design = Engagement
Channel: The DRIVE/conference
Date: 2014-03-19

A well-designed data visualization doesn't just look pretty; it achieves outcomes. But creating visualizations that inspire actions from users requires a special kind of design—one focused equally on aesthetics and the psychological levers driving human motivation (known as game mechanics).

In this energetic presentation, designer, developer and digital strategist Seth Familian will discuss different ways he has leveraged data visualization and game mechanics to achieve outcomes for large ecommerce retailers, nonprofit boards, and educational institutions.  Seth will also provide an overview of the community visualization platform Maptiv8—which is the culmination of his data visualization work to date.

Seth Familian is a design-minded digital strategist, innovator, and entrepreneur fascinated with the intersection of creativity, technology, and digital business. He is the founder + principal of Familian&1, a visual interfaces + insights consultancy which since 2009 has advised executives of startups and well-established companies on visual storytelling strategy, presentation design, visual dashboards, analytical frameworks, and digital content strategy. Seth helps those same companies (as well as capstone course students at Presidio Graduate School) leverage a wealth of powerful online tools to efficiently collaborate and communicate. Seth is also the founder + CEO of Maptiv8—a community visualization and engagement platform for the stakeholders of educational institutions, nonprofits, and larger enterprises. When not bootstrapping start-ups or advising clients, Seth is often found pursuing his passion for design and creative expression through photography, app design, installation art, and furniture design. He also, delivers lectures from time to time on affordable web design, digital tools for business, and trends in data visualization. Seth received his MBA from UC Berkeley's Haas School of Business in 2007 and his BA from Harvard University in 2001. He's based in San Francisco and works from the Impact HUB-SF.

maptiv8.com