Eric Weisberg - Is Storytelling Dead?
Channel: VMA Media
Date: 23/11/2015

Are the rumors true? Has data-driven marketing, programatic buys, social media and small screens finally killed storytelling? Before writing an obituary, let’s have a look at how the most innovative brands are using creative solutions to reinvent storytelling.

Featuring:
Eric Weisberg, Executive Creative Director at J. Walter Thompson

Filmed at Videonomics Santa Barbara Summit, 2015
http://vmamedia.com/event/videonomics-summit/