116: Content Marketing for Architects with Timea Kadar, CMO, Francis Cooper Marketing Consultancy
Channel: Business of Architecture
Date: 2020-11-24

In this week's episode I speak with Timea Kadar, Chief Marketing Officer at Francis Cooper Marketing. 

Timea has a wealth of experience working with businesses in the AEC industry and understands how architects can market better through content marketing and social media strategies. She has a great expertise in both offline and online marketing techniques and how to combine them. She was featured in Forbes magazine after helping more than 120 stylish hotels with their digital transformation to attract and engage more guests. Timea is an international speaker, TEDx speaker and published author. 

In this episode you will learn:
- Why we should use our clients words in our marketing
- The diagnostic approach to marketing and how to find the emotional drivers of our clients
- The dangers of pride in our marketing 
- How to find out what content to make for your target market 

THIS WEEK'S RESOURCES

Discovery Call with Rion
https://www.businessofarchitecture.co.uk/discoverycall

Timea Kadar
https://www.linkedin.com/in/timeakadar