Unlock the Power of Vertical Scaling: Boost Ad Budgets without killing your ROAS #shorts
Channel: Micheal O'Neill - Lead2Launch
Date: 2023-04-27

Stop… Have you ever killed a Facebook Ad campagin by increasing the budget? Ouch I feel for you. We’ve all been there. But it doesn’t have to be like that. Here are 3 ways to scale your campaign without killing it.

Let’s look at vertical scaling today. Vertical scaling means increasing the spend of high performing campaigns.

To verticaly scale your creative game needs to be on point. Utilise Facebook’s dynamic creative optimization. I used to avoid this like the plague but my clients are getting massive results with Dynamic creative now.

You must be patient. With small budgets it doesn’t matter as much but only want to increase your budget by 20% every 72 hours. If you want to move faster try duplicating your Ad Set at a higher daily spend.

Finally, leverage Facebook's auto-bidding features. You can set your budget to automatically increase as long as the campaign is hitting the numbers you want.

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