TechSoup Connect Malaysia: Branding Identity
Channel: TechSoupVideo
Date: 30/01/2023

Hosted by TechSoup Connect Malaysia on January 28, 2023.
https://events.techsoup.org/e/m5mhc6/

“Brand is the sum total of how someone perceives a particular organisation. Branding is about shaping that perception.” - Ashley Friedlein

According to the American Marketing Association, a brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers. 'Brand' and 'Branding' have been discussed mostly in the context of businesses, one can't deny the importance of branding for the Non Profits especially in this era where social media has become the main and affordable medium of communications.

In this one hour session, you will be introduced to the basics of Branding that will help you to decide what your organisation want to accomplish, identify your target audience, define the terms of success with your campaign, and decide how you want to make your organisation known.

This session will be led by the expert in the industry with vast experience managing multiple clients and successfully enhanced their visibility in their respective industry. 

Regardless of your organization's size, this will be a great start of an exciting journey to tell the stories of your organizations to the rest of the world!