How the Canal & River Trust built its brand and used it for fundraising
Channel: Howard Lake
Date: 2014-02-05

Ruth Ruderham explains how the Canal & River Trust built its brand, and how she set about fundraising for the newly named organisation.

She focused on face to face fundraising - the Trust does own 2,000 miles of waterways and accompanying land. She commented that every member of the senior management team, including the Chief Executive, had taken part in this face to face fundraising activity, which drew applause from the audience of fundraisers.

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She was speaking at the inaugural Clayton Burnett Annual Lectures in London on 5 December 2013.

http://www.fundraising.co.uk/2013/11/20/showcase-extraordinary-fundraising/