"Print on demand has completely changed the way we think about books"
Channel: Dezeen
Date: 22/08/2013

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In this movie made as part of our print-on-demand project, Blurb founder and CEO Eileen Gittins explains how new technology is transforming book and magazine publishing and we visit the Dutch factory where our Print Shift magazine is produced.

Unlike traditional books or magazines, which are printed in bulk, a single copy of Print Shift is only produced when somebody orders it. Gittins believes this approach makes high-quality publishing much more accessible. "Blurb is a creative publishing platform that enables anyone in the world to make a proper book," she says.