Create Amusement Park Consumer Demographic Profiles in Simmons
Channel: Chad Boeninger
Date: 2023-02-07

Use Simmons to create demographic profiles of consumers of a particular product or brand, or who engage in a particular consumer activity.  This video uses the amusement park / theme park consumer as an example.  Note that Simmons is a subscription database, so if you are not affiliated with Ohio University, please check with your own library about access.