Raghu Kashyap - Revolutionizing travel with ML & Analytics – An insight into business optimization
Channel: Hasgeek TV
Date: 2015-07-17

Big data technology is at the heart of our business. Our Travel sites generate about 1 TB of data per day which is stored in HDFS. This data is at the heart of machine learning, advanced analytics and visual analytics. We go over a few case studies which have had a great impact on travel experience for our users and the technology behind them.

Usage of machine learning to provide personalized sorting of search results which in turn increased the propensity to buy.
Collecting and analyzing Site experimentation data.
Marketing Channel Optimization and Campaign effectiveness
Data platform that enables all of our use cases