E RECEIPT case
Channel: Paloma Rod Rom
Date: 2015-09-19

Campaign for the D&AD NEW BLOOD AWARDS 2015

The challenge was to inspire the ‘always on’ generation (14- 24- years old) to understand that we all have an impact on our planet and an effect on its health, finding a way to communicate that our relationship with it is reciprocal: we need the planet and the planet needs us.