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Date: 2022-06-16

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11 Tips for writing YouTube descriptions

Written byby Jenn Chen

Published on February 24, 2021

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Reading time 6 minutes

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YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The more you understand video SEO, the more likely your video will show up in the search results. That being said, writing great YouTube descriptions does not negate poor video content. Descriptions will get your viewer to your video but your video still needs to hold up its end of the quality bargain.

Increase YouTube video discovery

YouTube offers plenty of features to organize, tag and improve how easily audiences can find your videos. Check out these guides to amp up your strategy alongside optimized descriptions:

YouTube SEO: How to boost your videos’ rankings

YouTube hashtags: How to use hashtags to increase video views

16 ways to promote your YouTube channel for more views

The two different YouTube descriptions

Two types of YouTube descriptions exist: one for the channel and one for the video itself. Most of the tips listed here apply to the video description but some, like using the right keywords, are applicable to the channel description, too.

Channel descriptions summarize what you should expect from the channel. Much like how a company boilerplate is written, a channel name is repeated a few times, along with a few keywords that should be associated with the channel.

Video descriptions tell you far more details on what to expect from the video, can include related links and will also use repeating keywords. You have a lot more room to be descriptive for videos and those first few lines are important to viewers.