The Art of Dirt-Digging
Channel: New America
Date: 2012-03-15

The Art of Dirt-Digging

This presentation was part of the New America Foundation's Delve into '12 Event Series recorded on March 24th, 2012 and features:

Michael Rejebian
Co-author, "We're With Nobody"
Partner, Huffman & Rejebian

Alan Huffman
Co-author, "We're With Nobody"
Partner, Huffman & Rejebian

Moderator
Andrés Martinez
Vice President and Editorial Director of the New America Foundation
Former Los Angeles Times Editorial Page Editor

Mudslinging isn't pretty. But research — and conventional wisdom — says negative political ad campaigns work. Indeed, the tone early on in the 2012 contest suggests that accentuating the positive will not be the hallmark of this election cycle. Should that be of concern to us all? Are negative ads corrosive to our political discourse, or are they, in fact, a vital means of informing the electorate? In this event, panelists considered how political messaging has evolved to its current state, as well as its impact on our broader culture.

http://www.newamerica.net/events/2012/negative_advertising