Hyundai Hb20 Turbo - Sponsoring Uphills on Waze
Channel: André Mancini
Date: 2017-04-20

The new HB20 1.0 TURBO was launched in Brazil to compete with other cars with 1.4 engines. However, in Brazil people do not associate 1.0 engines with torque.

How to break this taboo and prove that Hyundai’s model was better because it was a TURBO version?

To sponsor the greatest slopes in Brazil to show how the Hyundai HB20 1.0 Turbo is just as good on the uphill as it is on the downhill.
 In partnership with Waze, the most important traffic app in Brazil, we have developed a new tool in its system that was capable of cross-referencing geolocation with topographic parameter (altitude) information.
With this new technology, Waze could find the steepest slopes in Brazil and deliver a special Hb20 1.0 Turbo banner when the target was driving a selected slope.