Customer Focused - from "Selling with Stories" APLIC 2011
Channel: David Goldwich
Date: 20/09/2011

Nearly every company in the world lists "customer focused" as one of its core values. Yet as customers we all know that few companies really focus on us. Instead of including this bullet point in a company brochure, tell a story that illustrates how you focus on your customers. 

Excerpt from "Selling with Stories" presented by David Goldwich at the Asia Pacific Life Insurance Congress 2011