Window Shopping - IKEA's Jaw-Dropping Twist on Advertising in Toronto
Channel: Campaigns of the World®
Date: 2023-07-19

#IKEA #DowntownLiving #oohadvertising 

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Fair Use Notice. Due to the social nature of this site, our channel doesn't make any use of copyrighted material. Each and every advertisement on this channel respectively belongs to their brand and the ad agencies who work hard to execute the master piece. The following work is intended to be shared, is free and only for educational and informational purposes.
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Credits:
AGENCY: Rethink + IKEA 
CLIENT: IKEA 
PRODUCTION COMPANY: Undivided Creative Inc.
MUSIC / SOUND PRODUCTION COMPANY: Vapor Music
MUSIC DIRECTOR: Ted Rosnick

About Campaign:-
In order to demonstrate that IKEA is perfectly suited for downtown living in Toronto, the brand collaborated with Rethink to transform real homes, inhabited by real people, into living billboards. Leveraging their iconic brand assets such as the logo and catalogue price call-outs, IKEA showcased the potential that their products offer. The out-of-home (OOH) campaign strategically placed these living ads along busy routes and near the downtown store, utilizing IKEA's recognizable wayfinding arrows to guide Torontonians authentically to the store, aligning with their downtown lifestyle.

#LivingBillboards #OOHAdvertising #AuthenticExperience
This video is about: IKEA, Toronto living, downtown life, urban living, home transformation, innovative advertising, living billboards, interior design inspiration, IKEA store, city lifestyle, authentic living, creative campaign, home decor ideas, maximizing space, Toronto culture, inspiring homes, design enthusiasts, modern living