Corona | 'Unfilter Mexico' | Ft. Emmanuel ‘Chivo’ Lubezki | 60s ad
Channel: THALIHITA
Date: 24/03/2023

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Corona | 'Unfilter Mexico' | Ft. Emmanuel ‘Chivo’ Lubezki | 60s ad

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In "Unfilter Mexico," Corona takes on the issue of the yellow filter's negative impact on Mexico's portrayal in media. The ad features renowned cinematographer Emmanuel Lubezki and showcases the country's true colors and beauty. While the message is socially relevant, some viewers may overlook the brand's connection to the campaign. Overall, the ad is a departure from Corona's typical humorous style and makes a compelling case for authentic representation.

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00:00 Corona , 'Unfilter Mexico' , Ft. Emmanuel ‘Chivo’ Lubezki
Corona's latest advert, "Unfilter Mexico," breaks away from their typical humorous approach and delivers a powerful and socially relevant message. The ad features Emmanuel Lubezki, an eight-time Oscar-nominated cinematographer, who showcases Mexico's authentic and diverse colors. The campaign challenges the negative stereotype perpetuated by the yellow filter in films, which has long associated Mexico with heat, risk, and danger. The ad's strong visual impact highlights the difference in tonality when the yellow filter is not used, effectively showcasing the country's vibrant beauty.

Despite its socially relevant message, the ad may struggle to connect viewers to the Corona brand. The primary focus on the yellow filter issue may overshadow the brand's connection to the campaign, diluting its potential impact on the brand's image. However, the ad's unique departure from their typical humorous style makes a compelling case for authentic representation, and its striking visuals ensure that it is not easily forgotten. Overall, "Unfilter Mexico" is a visually stunning and timely campaign that challenges stereotypes and seeks to portray Mexico accurately.

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