Law of luxury goods series - What to do when celebrities get it all wrong: risk management
Channel: Annabelle Gauberti
Date: 2014-09-07

Annabelle Gauberti, founding partner of Crefovi and president of ialci, tells us everything about risk management in the endorsement and brand ambassadors' world. How to stop any negative impact that bad behaviour from a celebrity could cause to a brand he/she represents, how to ensure that money changes hands when such 'bad rep' moments have happened.