TrueCar's Chip Perry is Singing a New Tune
Channel: Street Volkswagen of Amarillo
Date: 13/08/2016

TrueCar truly has a reason to sing! We had a great time humming along with karaoke champions Chip Perry, CEO and Kerri Wise, VP, Dealer Marketing at TrueCar!

Under Chip’s steadfast direction, TrueCar has experienced a remarkable turnaround in just eight months.  TrueCar is an automotive pricing and information website for new and used car buyers and dealers. TrueCar users have purchased more than 2 million cars from dealers in its network of more than 10,000 new and used automobile dealers across the United States.

TrueCar has made significant changes in their business model to improve relationships with its dealer members, while at the same time improving their consumer experience.  “I thought this is a company that even though it has a lot of flaws, even though it’s ruffled a lot of feathers and broken a lot of China, has the potential to be a much more positive player.  As I call it a more positive player and a powerful resource for car dealers,” says Perry.

TrueCar strives to make purchasing a vehicle an easy and transparent process for consumers. In regards to a positive customer experience Perry explained, “We’re removing some of the paperwork barriers, we’re enabling people to see and more visibility of more parts of the transaction from home. More dealers are becoming more comfortable with that. People are visiting fewer dealerships now. I think dealers know that. Around two or a little less than two is the average. There’s some tried-and-true ways of doing business that are being acid-tested or pressurized by these new notions of transparency, so I think it’s going to be a transition over the next three five seven years.”

“Chip has been genuinely interested in improving TrueCar for both, consumers and us as dealers,” says John Luciano, General Manager of Street Volkswagen in Amarillo, Texas.  “Besides, with his singing talent, Chip always has a gig here in Vegas; just in case things don’t work out,” he laughs.

Learn more about how TrueCar is consistently evolving and improving their processes to embrace how people want to buy their next car.

Street Volkswagen of Amarillo is an used car and new Volkswagen dealership. We offer a Texas size selection with small town customer service. We are located at 8707 Pilgrim Drive in Amarillo and easy to get to from anywhere in the Amarillo or Texas Panhandle area. Please call (806) 350-8999.

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