Beyond "99 Red Balloons" - A Pragmatic guide to alternative text - WPCampus 2021 Online
Channel: WPCampus: Where WordPress meets higher education
Date: 2021-10-06

We love to include images on our websites and digital assets. Images support and add context to our information and concepts. They can act as visual cues and help some users orient themselves on a page. Media, especially social media, include images for conversions; having images on posts leads to a higher clickthrough rate and ROI (return on investment).

Images can be simple and easy to add alternative text, but they can also be more complex like infographics, charts, or maps.

Let's take a nostalgic walk through some imagery from the 80s music scene and ensure our alt text conveys the information in a meaningful way for those who cannot access the images visually. From 99 Red Balloons shaking us all night long, to Burning Down the House we don't want to leave any of our users behind.

You can learn more about this session on the WPCampus 2021 Online website: https://2021.wpcampus.org/schedule/lightning-talks-wednesday

Presenter:
AmyJune Hineline

What is WPCampus?
WPCampus 2021 Online was the ninth conference for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event took place online on September 21-22, 2021. Learn more about the event at https://2021.wpcampus.org.