Stand out from your competitors
Channel: Entrepreneurs International Network
Date: 2020-01-08

“Stand out from your competitors” is for you if you have struggled to communicate your idea in a way that is simple and quick, you know your offer deserves a wider, more committed audience or you want to learn how to leverage the power of story in your marketing. In “Stand out from your competitors” Jon Morrison describes how to target your ideal client and capture their attention so they never forget what you can do for them. 

One of the most frustrating things in the world today is that the best people don’t always win. The best teams, politicians, businesses or entrepreneurs don’t always end up on top. In our fast moving culture, we need to be simple and clear to be effective. “Stand out from your competitors” is a marketing framework you can use to capture the head and heart of the people you are trying to reach. If you want to make a greater impact in business, you need to create a clear message that speaks to the people you help. That’s what “Stand out from your competitors” is all about. 

The takeaways you’ll get from “Stand out from your competitors” are an understanding of the aspirations of your target market, the ability to articulate the pain points that will get your customers’ attention and get clarity on the transformation you provide.

Speaker’s bio
Jon Morrison understands how tough it is to get noticed in a noisy world. He is a champion of the power of story to capture attention and spread ideas. Jon is the Lead Consultant at Get Clear Consulting, a marketing firm devoted to empowering the best businesses with the tools they need to grow their business. Jon is a TEDx speaker and author. He lives in Abbotsford, B.C. with his wife and three daughters.

Speaker’s contact
For additional information, visit Jon online at https://www.getclear.ca/

Vancouver Business Network
“Stand out from your competitors” was delivered at the Vancouver Business Network Meetup on January 7, 2020. Vancouver Business Network holds a Meetup every Tuesday evening in Vancouver, British Columbia, Canada. At this Meetup an expert delivers a one-hour workshop on a topic that is relevant to entrepreneurs. This workshop is recorded and made available on this channel to support entrepreneurs build better businesses. Check out Vancouver Business Network at https://www.meetup.com/the-vancouver-business-network/

Video link
https://youtu.be/nP_llZ2H0Ik

Similar subject-matter videos
https://www.youtube.com/watch?v=upfSP_IkCaI
https://www.youtube.com/watch?v=WDDhXx1s7cs
https://www.youtube.com/watch?v=o1B5fv70rsc
https://www.youtube.com/watch?v=YKDKHkosFK0
https://www.youtube.com/watch?v=_g3zSkjJJi4

Hashtags
#StandOutFromYourCompetitors #JonMorrison #VancouverBusinessNetwork