LinkedIn Webinar: How to Become a LinkedIn Influencer ? [WEBINAR]
Channel: Loghic Connect
Date: 2020-08-04

Discover how to become an influencer on LinkedIn in this dedicated Webinar. This webinar is presented by Daniel Kim our Redback Connect host and Edward Zia, marketing mentor & master coach.

In this webinar we discuss how to become an influencer on LinkedIn based on the experience that Edward has with more than 30 000 followers on the platform.

If you want to know more about Redback Connect you can follow the link below:
https://www.redbackconnect.com.au/?utm_source=youtube&utm_medium=video&utm_campaign=linkedin_influencer

Edward gives us some tips on how to become a LinkedIn influencer. Number one is have a great Linkedin profile. Number two is share great content and number three is connect with people on a one on one personal basis. He speaks to hundred people per LinkedIn message everyday and tries to keep the one-on-one conversation flowing. For Ed, LinkedIn is the place to be when you are communicating to a B2B audience. 

The approach that Edward Zia started with on LinkedIn was very local and focused on the Sydney Area. This changed when taking off on LinkedIn since the audience on the platform is global. The transition between local customers and global customers happened fast because of how LinkedIn is used. No matter what audience you want to target, you need to be entertaining on LinkedIn. Even though it’s a professional social media platform, you need to be entertaining and compelling. Becoming a LinkedIn influencer involves everybody and is a team effort. The most important is the audience. The more passion you put in to the audience, the better off you are going to be.

LinkedIn is a powerful medium to know in less than 30 minutes if your content is hitting or missing the target. In analysing your posts, you can see what causes a post to go viral or not and improve the posts that did not work to make them better. Understanding what your audience loves or not is very important to perform better on LinkedIn. Just hoping that a content works is not a strategy and will not work. 

In a sales process, you can rely on meet, like, know and trust. In becoming an influencer, people will give you their trust easier. What you put out, you generally receive back. If you publish positive and helpful content, you will have that back. The more positive you are, the better the return and the more money you can make. Persuasion the sales and marketing process is not only driven by facts and stats. It works more with emotions. It’s not only sufficient to be active online on LinkedIn but get out there and be part of physical events because everything is linked. 

Becoming an influencer you need to ask yourself why you want to be an influencer? How you are going to work on LinkedIn on a daily basis? How will you make money out of it? How you present online and offline is very important when being an influencer.

LinkedIn makes it easier to delete and block trolls that will attack you on your posts. You need to be careful about criticism coming from bad faith or plain insults and separate those from genuine criticism and feedback. 

Having a really good photo of your face on your profile is important and crucial. Your profile photo must be close to your face since a lot of users go to LinkedIn on mobile. The Bio text is very important in your profile. It’s the space on your profile to be clear and specific. Your summary needs to tell about you in 3 or 4 paragraphs and you need to make sure that your work history is updated. 

LinkedIn is part of your real world and you can connect with people from conferences on LinkedIn. When you meet people, you can post that which fuels your profile. You can share different type of content like videos, photos, text but you want to share content that energizes your audience. Keep your content professionally relevant for the audience you target. 

With your influence position, you can monetise your different programs, live webinars etc… Your entertaining content needs to be linked to your business to make money. Always think about like, share and comment content from your friends which also shows positive energy. 

If you want to check Edward’s profile on LinkedIn:
https://www.linkedin.com/in/edwardzia/?originalSubdomain=au