The bridge between marketing and finance | Peter Fader, professor at Wharton Marketing Department
Channel: RELAYTO/
Date: 2023-10-10

#contentdevelopment #contentmarketing #technology 
Watch the full episode here: https://youtu.be/_SwLDrIMxDo?si=uwxyFeckUO8wpbUW

🎤 Your host, Alex Shevelenko, talks with the Professor of Wharton Marketing Dept., Dr. Peter Fader.

Dr. Peter Fader is a professor at Wharton Marketing Department, researching things such as: the lifetime value of the customer, sales forecasting for new products, using behavioral data to understand and forecast shopping/purchasing activities across a wide range of industries, and managerial applications with focus on topics such as customer relationship management.

He is a winner of the Frances and Pei-Yuan Chia Professorship by demonstrating an interdisciplinary approach to business teaching and research, especially in retailing, marketing, banking and information technology.

He also works with firms from a wide range of industries, like telecommunications, financial services, gaming/entertainment, retail, and pharmaceuticals.

🌐 Learn more about Peter Fader:
https://www.linkedin.com/in/peterfader/
📚 Peter Fader's book "Customer Centricity: Focus on the Right Customers for Strategic Advantage": https://www.amazon.com/Customer-Centricity-Customers-Strategic-Essentials/dp/1613630166

🧠 About Alex Shevelenko (host): https://www.linkedin.com/in/shevelenko/
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