How to run a successful pig farm?
Channel: RUBABA TV
Date: 2021-04-30

How to run a successful pig farm?

1.Research your target market

1.Estimate demand

Make an estimate of the type and number of customers who might buy your products 
to ensure that your pig unit is as successful as possible.
 This is particularly important if you are looking to add value to the 
animals you produce by selling direct to the public.

2.Trade sales

You may find that a large proportion of your sales will be trade sales. Your trade customers may include:

    national supermarket chains and other large food retailers
    meat processors and abattoirs
    manufacturers
    wholesalers
    local retailers and caterers

3. If you are intending to supply to large concerns, contact them to
 get some idea of the price you would expect to receive along with any 
other relevant contract details, such as feeding requirements, 
penalties for your animals not reaching specified targets, and so on.

You might find that joining a producer group or co-operative is the
 most effective way for you to sell to large organisations.

Similarly, if you are intending to supply local
 retailers and catering establishments directly, it's a good 
idea to contact them to find out if they would be willing to take 
your produce and also what supplying these businesses will actually involve. 
For example, it is likely that you will have to pay to have your animals killed 
and dressed by an abattoir before selling the meat or carcases to local establishments. 
Some - such as local retailers - may want you to package the produce as well.


3. Direct sales

If you plan to sell direct to members of the public - either through your own outlet,
 at a farmers' market or in some other way - try to establish if there is enough demand 
in your area for meat sold in this way. Market reports published by the industry body AHDB 
Pork are a good source of information about how the overall market for pig meat is currently 
performing and its future prospects. Visiting local farmers' markets and talking to producers
 who already sell at them will give you a good idea of the level of demand in your area and you
 may be able to identify gaps in the market that you could fill.
Find out what people want

If you are planning to sell a large proportion of your produce through local retailers and catering outlets, 
consider carrying out a survey of those businesses to find out what sector of the market you should aim for. 
Talk to prospective customers to establish the type of produce that is popular. For example, you may find that 
some cuts of meat are more commonly purchased and that added value items, 
such as joints ready for cooking prepared with herbs or a marinade sell very well - 
an example of this is pulled pork, which has captured the public's imagination. 
You may also find that free-range and organic produce is very popular, 
as well as anything that is particular to your region - such as the breed of animals or the way meat is cured.



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