Castrol - Race to the Fastest Place on Earth
Channel: OgilvyCT
Date: 2016-06-03

The world’s fastest land vehicle, The Bloodhound Supersonic Sonic Car, is on its way to the fastest place on earth, Hakskeen Pan in the Northern Cape, to break the world land speed record. As official oil of the Bloodhound, Castrol wanted to educate its employees and get them excited about the record attempt.
 
It takes extreme precision and super-human reflexes to control the world’s fastest car, so we created a street view-style racing game that put Castrol employees’ speed and reaction times to the test – from their office chairs.
 
We painstakingly captured the route to Hakskeen Pan from De Aar, a town close to the centre of
South Africa to create the four stages of the race.
 
Castrol employees could create their own race profiles, and compete against colleagues to climb the leader board and win prizes for each stage. To complete the stages in the fastest times possible, drivers needed to perfectly time their clicks and collect Castrol power-ups. Once a stage was completed, a video would play showing the Bloodhound going at the record speed of 1600km/h.
 
Hundreds of Castrol employees played the game across multiple devices. Across the four-week campaign, the average site visit time was 8 minutes, 46 seconds, and had a low bounce rate of 15.58%. And due to the success of the game internally, the game will be released in 2017 when the Bloodhound will Race at the Fastest Place on Earth.