Family Fare - Mr Tender
Channel: Fairly Painless Advertising
Date: 2017-07-29

Nobody likes tough meat. But the dilemma is that nobody knows whether one cut of meat is more or less tough than another. A USDA Certified Tender designation, awarded exclusively to SpartanNash's Tender Ridge Angus product line, changes the equation. It gives shoppers a guarantee that they'll never choose a tough piece of meat again. To tell the story in a way that sidestepped the usual raw meat visuals, we created Mr. Tender for TV and Internet, and further spread the good news through an aggressive outdoor buy.