Antidepressant Commercial Creative Assignment
Channel: Vincent Vilasi
Date: 2020-03-05

PSY-301: Abnormal Psychology

Instructions: Select one antidepressant medication to research. THIS CANNOT BE THE SAME ANTIDEPRESSANT MEDICATION YOU SELECTED FOR THE TELEVISION COMMERCIAL ANALYSIS ASSIGNMENT. Find as much data as you can about the effectiveness of the medication for treating depression. In addition, thoroughly research ALL of the possible risks and side effects associated with the medication. Once you have compiled this information, I would like you to create a short television commercial for the antidepressant you selected. HOWEVER, I would like you to reverse the typical marketing strategy used by pharmaceutical companies to highlight the possible benefits and minimize the possible risks and side effects. That’s right… your television commercial will HIGHLIGHT the possible risks and side effects of the medication you selected while MINIMIZING the possible benefits.