Mortgage Protection Final Expense Lead Conversion NOT Lead Costs)
Channel: Steve Houston
Date: 2019-03-12

#SteveHouston #AgentSuccessAcademy #MortgageProtectionSales

In this video, I demonstrate why you should not be focusing on Lead Costs, but on Lead Conversion.

Lead Costs will lead you to bankruptcy, what you should be asking is, what is your conversion rate on your Mortgage Protection Leads?

Cheap Mortgage Protection Leads or Cheap Final Expense Leads, but no appointments set, equals no applications are written, which equals broke Mortgage Protection Final Expense Agents.
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What is Channel About?

On this Channel, we are going to discuss Selling Mortgage Protection, Final Expense, and Retirement Protection and Annuities, all things Financial Services. We discuss the various IMO Insurance Organizations such as NAA, National Agents Alliance, AIL, American Income Life, Symmetry Financial, Equis Financial, First Family Life and others, we present the facts backed by third-party documentation and allow you to decide. 

Each Wednesday I will release a new Training Video on a subject that may help you in your Mortgage Protection and Final Expense Career with an Insurance company or IMO ( insurance marketing organization such as American Income Life, National Agents Alliance, NAA, Symmetry Financial Group, Equis Financial, First Family Life, Heritage Life Insurance, Primerica and more.  

On Sunday I will release another video and the theme will be Random.

Be Sure to comment, like, hit the Bell for instant notifications of new video content, and then mash the Subscribe Button, and I hope to read your comments daily. 

Video Release Schedule:

Wednesday Agent Training Series, each Wednesday I will release a new Training Video Sunday - Random Subjects, many of these videos will be answering questions you have asked me in the comments, by text, email or phone call.

———— Check our other videos : 

The 10 Things you need to know Before You sign with an IMO:
I talk about that in this video: https://youtu.be/vZ20JHauYXs 

It is not just a Sign Up Thing, it is much more than that
Unless your signing up with a network marketing type IMO, and being with a friend or family member is important, who you sign up with is critical to your success. 

I talk about that in this video:   https://www.youtube.com/watch?v=kJIXaZ5KbxM&t=1070s

What your Mortgage Protection and Final Expense Recruiter is (NOT) telling you:
I talk about that in this video:  https://www.youtube.com/watch?v=bOL9ftyROZE&t=138s

Cheap Leads and The Carrot of a High Contract: 
In this video, I discuss a recruiters comment that Cheap Leads are better than Higher Commission and whether or not that argument holds water
I talk about that in this video: 
https://www.youtube.com/watch?v=LgbGWFUEEoA&t=416s


Are IMO’s Scams?
I talk about that in this video: https://www.youtube.com/watch?v=cOS9wxQhNQU&t=2691s

What do Beef Patties have to do with Mortgage Protection Sales? 
In any business we have to advertise to get customers into our stores to buy our products, but what do we have to do working for an IMO (Insurance Marketing Organizations)? 

I talk about that in this video: https://www.youtube.com/watch?v=wem8DOgSUn8

Call me and let’s set up a time to discuss, the 10 Things you need to know before you sign with an IMO and what I feel is The Agency Difference, we can then discuss Compensation plan, income case studies and examples, carriers we use and contracting guidelines. 

Steve Houston 
Contact Information. 
Cell: 530-320-8742 
email:stevehouston.me@gmail.com 

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