The Gas Leaks Project - Hot & Toxic
Channel: THALIHITA
Date: 07/03/2024

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The Gas Leaks Project - Hot & Toxic

Agency  : Zulu Alpha Kilo
Campaign : Hot & Toxic
Advertiser : The Gas Leaks Project
Brand  : The Gas Leaks Project
Length  : 150 Seconds
Posted   : Feb 22, 2024

In this Movie Ad we’ll walk you through:
The 'Hot & Toxic' campaign by Zulu Alpha Kilo for The Gas Leaks Project is a groundbreaking national initiative addressing the dangers of methane and exposing the fossil fuel industry's misinformation tactics. 

TIMESTAMPS :
00:00 The Gas Leaks Project - Hot & Toxic
Plot :
Using humor and reality TV parody, the campaign creatively communicates the serious health and environmental risks associated with "natural" gas, portraying hazardous air toxins as quirky housemates in a fictional reality show. By capitalizing on comedy, the campaign aims to inform and empower consumers without inducing a sense of doom, presenting a $1 million effort that stands as the largest attempt in the United States to confront the misleading marketing of 'natural' gas by the fossil fuel industry.

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