Advertiser Recommendation Systems at Pinterest | Machine Learning & Algorithm-driven Ads Platform
Channel: DataTrek
Date: 2022-11-17

#datascience #machinelearning #artificialintelligence #analytics #statistics 

The Advertisement platform these days is powered by Machine Learning and Algorithm-driven recommendations. Bid recommendation, Budget recommendation, Home feed personalization, and powering the Ad Manager UI with smart recommendations, all use Machine Intelligence by learning from past auction data. Such smart recommendations powering the Ads Manager UI makes the journey of the advertiser or the supplier in showing and creating ads campaign easier. Such guided platforms help them make sensible decisions creating greater impacts.
In this video, We cover all the above use cases and how companies utilize Machine Learning and Algorithm driven recommendations to solve them with Pinterest as a case study. The problems are pretty common across any industry (Finance, Travel, Ecommerce, Hospitality) that has Ads in its platform.

#machinelearning #advertising #analytics #pinterest  #datascience #dataanalytics #recommendations #recsys

Blog Link: https://medium.com/pinterest-engineering/advertiser-recommendation-systems-at-pinterest-ccb255fbde20
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