Grass-Based Beef: The Business Case
Channel: Wallace Center
Date: 22/06/2012

The Wallace Center has been conducting research into supply chain and policy constraints in the grass-fed beef industry, particularly related to production. It is clear that the domestic production of pastured beef is significantly lower than the domestic demand.

This webinar makes the business case for grass based beef production, including grass fed and finished beef. We focus on the techniques that have the potential for enhanced profitability, such as the importance of pasture management, animal genetics, aggregation, use of existing infrastructure and brand development in establishing a sustainable grass-fed business. A case study on the Wisconsin Grassfed Beef Cooperative, which we feel is highly replicable, is featured and discussed. Presenters include Allen Williams (Livestock Management Consultants, LLC) and Greg Nowicki, (Wisconsin Grass-Fed Beef Cooperative). 

The Wallace Center and the leaders of this webinar are working with partners in the Upper Midwest to pilot strategies that will increase production, keep vulnerable acres in pasture, inform producers and land owners about market opportunities and provide tools that will aid transition to pasture-based production. Learn how you can be part of these pilots, or start or participate in one in your own region.