TRPs:  The Indian Story by Dr. Uma Shankar Pandey
Channel: Dr. USP
Date: 2020-10-20

Television Audience Measurement in India has passed through a number of stages since the panel diary system in the 80s. This webinar lecture traces the points of contention in Television Audience measurement over the years. 
Web Lecture by Dr. Uma Shankar Pandey, Associate Professor and Head, Department of Journalism and Mass Communication, Surendranath College for Women.