Facebook Page Setup | Social Media Marketing | 2018 USA
Channel: David Moore
Date: 2016-12-15

Facebook is the biggest Social Media Marketing Company in the USA in 2018.  Learn the basics of setting up a facebook business page free.  
https://www.youtube.com/watch?v=DZATskycQsY 
This is designed for beginners or young professionals.  
I created this video with the YouTube Video Editor (http://www.youtube.com/editor) YPN
2018
Facebook is an American online social media and social networking service company based in Menlo Park, California. Its website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

The founders initially limited the website's membership to Harvard students. Later they expanded it to higher education institutions in the Boston area, the Ivy League schools, and Stanford University. Facebook gradually added support for students at various other universities, and eventually to high school students. Since 2006, anyone who claims to be at least 13 years old has been allowed to become a registered user of Facebook, though variations exist in this requirement, depending on local laws. The name comes from the face book directories often given to American university students. Facebook held its initial public offering (IPO) in February 2012, and began selling stock to the public three months later, reaching an original peak market capitalization of $104 billion, a new record. Facebook makes most of its revenue from advertisements that appear onscreen.

Facebook can be accessed from a large range of devices with Internet connectivity, such as desktop computers, laptops and tablet computers, and smartphones. After registering, users can create a customized profile indicating their name, occupation, schools attended and so on. Users can add other users as "friends", exchange messages, post status updates, share photos, videos and links, use various software applications ("apps"), and receive notifications of other users' activity. Additionally, users may join common-interest user groups organized by workplace, school, hobbies or other topics, and categorize their friends into lists such as "People From Work" or "Close Friends". Additionally, users can report or block unpleasant people.

Facebook has more than 2.2 billion monthly active users as of January 2018. Its popularity has led to prominent media coverage for the company, including significant scrutiny over privacy and the psychological effects it has on users. In recent years, the company has faced intense pressure over the amount of fake news, hate speech and depictions of violence prevalent on its services, all of which it is attempting to counteract.
Facebook's key management personnel consists of Mark Zuckerberg (Chairman and Chief Executive Officer), Sheryl Sandberg (Chief Operating Officer), David Wehner (Chief Financial Officer), Mike Schroepfer (Chief Technology Officer), and Chris Cox (Chief Product Officer).[127] As of June 30, 2017, Facebook has 20,658 employees.[128]

Revenue
Revenues
(in millions US$)
Year Revenue Growth
2004 $0.4[129] —
2005 $9[129] 2150%
2006 $48[129] 433%
2007 $153[129] 219%
2008 $280[130] 83%
2009 $775[131] 177%
2010 $2,000[132] 158%
2011 $3,711[133] 86%
2012 $5,089[134] 37%
2013 $7,872[134] 55%
2014 $12,466[135] 58%
2015 $17,928[136] 44%
Most of Facebook's revenue comes from advertising.[137][138] Facebook generally has a lower clickthrough rate (CTR) for advertisements than most major websites. According to BusinessWeek.com, banner advertisements on Facebook have generally received one-fifth the number of clicks compared to those on the Web as a whole,[139] although specific comparisons can reveal a much larger disparity. For example, while Google users click on the first advertisement for search results an average of 8% of the time (80,000 clicks for every one million searches),[140] Facebook's users click on advertisements an average of 0.04% of the time (400 clicks for every one million pages).[141] Successful advertising campaigns on the site can have clickthrough rates as low as 0.05% to 0.04%, and CTR for ads tend to fall within two weeks.[142]

The cause of Facebook's low CTR has been attributed to younger users enabling ad blocking software and their adeptness at ignoring advertising messages, as well as the site's primary purpose being social communication rather than content viewing.[143] According to digital consultancy iStrategy Labs in mid-January 2014, three million fewer users aged between 13 and 17 years were present on Facebook's Social Advertising platform compared to 2011.[144] However, Time writer and reporter Christopher Matthews stated in the wake of the iStrategy Labs results:

A big part of Facebook's pitch is that it has so much information about its users that it can more effectively target ads to those who will be responsive to the content. If Facebook can prove that theory to be true, then it may not worry so much about losing its cool cachet.