[Top Agency Series] Navigating the Complexities of Digital Marketing With Robert Burko
Channel: INspired INsider
Date: 2024-01-13

Robert Burko is the Founder and CEO of Elite Digital Agency, an award-winning digital agency headquartered in Toronto, Canada. With a sophisticated marketing strategy and cutting-edge digital tactics to execute programs that exceed expectations, Elite has been helping clients leverage the digital landscape to achieve their goals for 20 years. 

Robert was also the Founder and President of Elite Email, a world leader in email and mobile marketing solutions. As one of Canada's chief email and digital marketing specialists, he has appeared on national television, radio programs, podcasts, and countless print publications across North America. Recognized as a thought leader in his industry, Robert speaks as an expert in his field at high-profile events both within his industry and for those outside who are looking for easy online business solutions.

Here’s a glimpse of what you’ll learn: 

• [0:00] Intro
• [03:24] Robert Burko details the services offered by Elite Digital Agency
• [06:38] The reasons for focusing on email marketing and the creation of Elite Email
• [08:18] How Elite strategically expanded its services while maintaining excellence
• [13:45] Robert explains why he chose the agency path over software
• [16:57] The value of having partners as an entrepreneur
• [21:20] Recommendations for partner program compensation structures
• [23:15] Best practices for SMS and email marketing
• [29:12] Robert shares some of the key hires that helped scale Elite
• [35:26] Elite’s leadership team dynamics and decision-making processes
• [43:54] How to foster a strong team culture through fun activities and competitions
• [45:57] Gamification in marketing and engaging consumers

In this episode…

In today's digital age, marketing has become more complex than ever before. The rise of social media and the constantly evolving digital landscape has left businesses facing a significant challenge in keeping up with the latest trends and technologies. The competition is fierce, and companies must work tirelessly to stay relevant and stand out in a crowded marketplace.

Despite the challenges, digital marketing remains a vital component of any business strategy. Marketing guru Robert Burko says that with the right digital marketing tactics, businesses can reach their target audience more effectively, increase brand awareness, and drive more business growth. However, most lack the expertise and resources to develop and execute a successful digital marketing strategy. This is where partnering with a digital marketing agency can be invaluable, which can provide businesses with the expertise and resources they need to develop and execute an effective strategy.

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