Market Research Brief and Objective Setting
Channel: Business of Marketing
Date: 2021-01-28

You can download the FREE GUIDE TO MARKET RESEARCH FUNDAMENTALS that contains the following:

1) Understanding Market Research and its importance
2) How to set Market Research Objectives (with examples)
3) How to write a Market Research Brief (with examples)
4) Market Research Design types 

Visit the following link to download the free guide: http://bit.ly/3qSTD2h 

About this video:

In this video, I talk about the first thing that any marketing professional needs to do, before going down the route of conducting market research – that is writing the Market Research Objectives (if they intend to conduct the research themselves) and the Market Research Brief (if they intend to hire a research agency or partner for it). This video is a part of the Market Research series where I will cover the various techniques of Market Research in greater detail. 

Who is this video for?

The content on this channel is designed keeping in mind the requirements of students of marketing getting ready to enter marketing roles, marketing practitioners who might want to learn more about these concepts and curious minds who’re just trying to find ways to apply marketing concepts to their benefit. If you’re running a Small or Medium business of your own or a startup, you can apply these concepts to your benefit as well. 

How to get in touch: hello@decodestrategy.com