Direct Mail Works - Business to Business EVENTS build relationships.
Channel: MagicBrad
Date: 2022-08-18

http://MagicMarketingTool.com

I recently did an Ad Campaign on LinkedIn. I was told that LinkedIn ADs were pretty spendy, but I wanted to give it a text. Here are my results.

$140 spent on LinkedIn AD
45 Engagements
$3.11 per engagement
1,139 impressions

I can mail 4x6 postcards for only 44 cents per card using my MagicMarketingTool.

Could my $140 be better spent on a Direct Mailing? The longevity of a postcard is considerable longer than a impression of a click on the internet.

Personally, I'm inclined to believe that Direct Mail is a better use of my marketing dollars.

What are YOUR THOUGHTS?
Leave a Comment please.