The Power of Packaging: Cheers to Bacardi - Food Trends TV
Channel: Food Trends TV
Date: 2015-03-09

Marketers are often criticized for relying on package changes to fix all 
problems. There’s no doubt that package changes can be a lazy and expensive way to bring renewed attention to your product; however, when they’re rooted in consumer insights, the right package design choices can be true examples of innovation! 

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