The 3 Best Growth Hacks Of All Time
Channel: IntoConnection
Date: 21/04/2015

Growth hacking is an up and coming trend in the world of advertising and marketing. Not long ago we did an item about this awesome way of getting your product/brand out there. Today David Arnoux, founder of Growth Tribe, is sharing some of the best examples when it comes to growth hacking. Let’s jump into it.

David’s number three pick is a bit of a scary example. You’ve probably heard of the mouthwash brand Listerine. This brand is older than your grandparents, founded in the 1880’s. Listerine wasn’t always a mouthwash, it was primarily used to prevent infections on all kinds of wounds and areas. It turned out to be the perfect bacteria killer for the mouth. To stimulate sales the medical condition Halitosis was invented, by combining the the Latin word for breath with osis. Then the advertising team came up with Edna. Poor Edna didn’t have any luck when it came to love, while her friends were all getting married. Edna was a catch except for her ‘condition’ which was Halitosis. And guess what? The only way to cure this disease was with, you guessed it, Listerine! Listerine created a problem for the solution they had already created.

Number two is Dropbox. On this site people can store all sorts of data and documents. Dropbox wasn’t very popular and sales were very limited. But, they found that the refer to a friend method worked the best. With this method you get a reward for pointing a friend to Dropbox. When they install Dropbox you get a certain amount of extra storage, and as a nice bonus your friend would get the same amount of extra storage space as well. As of April 2010 around 2.8 million invites were sent to friends of Dropbox users. Everyone loves free stuff so this method worked wonders for Dropbox.

And now for the number one growth hacking example: Airbnb. It is not only one of the most successful growth hacks but it is also one of the most known examples. Airbnb lets people rent their homes to travellers. Why spend a ton of money on advertising when your clients are already online? There was one site that already had a million user database, and thus perfect to take a piggyback ride on. The ‘victim’? Craigslist. Airbnb engineers used their skills to reverse engineer, and they added the option for homeowners to automatically post to Craigslist. This way traffic was cross-lined from Craigslist to the Airbnb site.

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