🚀 Leveraging MARKETING GROWTH STRATEGIES for Small Businesses | BizHack - Digital Marketing Training
Channel: BizHack Academy
Date: 2020-03-27

At this webinar you will  learn about new growth marketing strategies for small businesses with advice and tips from business leaders seizing the opportunity to #growonline as customer behavior shifts. 

For more info about BizHack, visit www.bizhack.com or 📱 Call (786) 664-7324.

📌 Follow us on social media:
▶️ Facebook: https://www.facebook.com/bizhackacademy/
▶️ Instagram: https://www.instagram.com/bizhackacademy/
▶️ LinkedIn: https://www.linkedin.com/school/bizhackacademy
▶️ Twitter: https://twitter.com/BizHackAcademy
🌐 https://www.bizhack.com
 
👇SEE MORE BELOW👇
Full-description text:
Whether it's a global pandemic, political instability, or an economic slowdown, there are many reasons your customers' lives are changing—and in response, #marketingstrategies for small businesses need to do the same. As life and work become more digital, there is an opportunity to get creative about online marketing for small businesses. 
Many #smallbusinesses across South Florida have changed their approach while using forward-thinking strategies, and we reached out to several top marketers to talk about how they did it. 
📈 Here Are 3 Marketing Strategies For Small Businesses:
Tip 1: Grow With Customer Behavior 
Customers are #teleworking from home and are becoming more comfortable with learning online. 
According to a McKinsey study, three out of four American consumers have tried a new shopping behavior, and most intend to continue the new shopping behavior even after COVID-19 subsides. 
👉  Going into 2021, many consumers plan to spend more money online via online shopping, grocery delivery, and restaurant delivery.
For a real-life example of this shift, we examine how Ascendance Studio in Doral, Florida, leveraged #socialmedia to continue to connect with students and parents at the beginning of the pandemic. 
👉 With a pre-teen customer demographic, owner Rafael Savino started out using Instagram Live to move dance classes online. 
👉 While it may be easier to convince younger audiences to adopt and adapt to online business practices, older audiences may exhibit more resistance.
👉 Ascendance Studio transitioned to using Google Meet and Twilio, an advanced text messaging software, after receiving customer feedback on various channels.
To adapt to customer behavior, small businesses need to consider which channels are worth investing in. 

TIP 2: Use #OnlineMarketing for Small Business to Share New Products and Services
Products that are accessible and convenient help customers act quickly.
Anna Robins, of 222 Taco in North Miami, shares tips on how to adapt products to serve customers' needs best. 
👉Offer takeout and delivery services.
👉Provide extra packaging to ensure customers feel that their food is safe.
In addition to coming up with new creative ways to provide customers with takeout options, restaurants across the country also need to change their marketing strategies to spread the word and create sales. 
👉 Educate customers about services in messaging and advertising efforts.
👉 Instead of competing with other take-out delivery services, encourage customers to support the business directly. 
While considering the needs of customers, it is also essential to consider the needs of your employees. As stakeholders of any company, employees should be contacted regularly to know their interests are being accounted for. 

Tip 3: Now Is The Time To Build Your Online Presence
Andreina Santaella, CEO of Polestar Pilates, shares tips on how her international chain of pilates studios transitioned to using an online education platform. 
👉  Offer classes and workshops online. 
👉  Create new lower price offerings to keep customers interested. 
Polestar Pilates is currently helping more than 10,000 people worldwide become certified pilates instructors with advanced educational training courses. WOW! 😱
👉 Santaella says that her courses have experienced an increase in sales since switching to online. 

📣Trends To Watch Out For:
71% of Americans are working from home
Internet usage has skyrocketed https://www.statista.com/chart/23292/monthly-data-usage-america/
Facebook Messenger and WhatsApp use increased by 50% https://about.fb.com/news/2020/03/keeping-our-apps-stable-during-covid-19/
Email open rates continue to grow 
Ad spend by e-commerce companies doubled
https://influencermarketinghub.com/coronavirus-marketing-ad-spend-report/
B2B companies are turning more aggressively to digital marketing
 
🙇Connect with Today's Small Business Owners:
Rafael Savino at Ascendance Studio https://doraldance.com/
Andreina Santaella at Polestar Pilates https://polestarpilates.com/
 
📚Useful Resources:
Google Meet https://meet.google.com/
Twilio https://www.twilio.com/