How Major Labels REALLY Develop Musicians // WHAT I LEARNED AT ATLANTIC RECORDS
Channel: Musformation // Jesse Cannon
Date: 2021-05-06

In this video, I discuss what I learned in my time working on a project at Warner Music Group for Atlantic & Elektra Records documenting their artist development and marketing process. I break down: 

► How Atlantic Records guides artists to making great music
► The project I was tasked with to show the DNA of how Atlantic Records nurtures artists 
► How collaborations make artists grow into having a vision and making great songs. 
►  The difference between A&R and marketing. 

► My video on How To Get Past Failure And Disappointment In The Music Business https://youtu.be/yMQ4lCth5Tk

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Chapters:
00:00 Intro
00:52 Applying Lessons to DIY Musicians
02:26 Delving into Major Label Ecosystem
04:36 Trusting Artists' Visions and Decisions
05:36 Labels Support Artists' Control
06:52 Nurturing Uniqueness and Authenticity
08:01 The Influence of Collaborations
09:27 Separate Roles: Marketing and A&R
10:17 Managerial Roles Shaping Careers
11:37 Resilience in the Face of Setbacks
13:47 Benefits of Label Community and Collaboration

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Join me in this insightful journey as I share the invaluable lessons I've learned during my time working on a groundbreaking project at Warner Music Group for Atlantic & Elektra Records, where I documented the intricate artist development and marketing process. I'll unravel how Atlantic Records expertly guides artists to create exceptional music and reveal the unique project I undertook to illuminate the DNA of their artist nurturing approach. Discover the transformative power of collaborations in artist growth and the nuances that distinguish A&R from marketing in the music industry. Tune in now for an exclusive behind-the-scenes look at the inner workings of a major record label and gain insights to propel your music career forward! 

#musicmarketing #musicpromotion