Price-Informed Customers Means Informed Price-Dealers | Todd Kinzle | Automotive Digest
Channel: AutomotiveDigest
Date: 2013-09-09

Dealers need to do at least as much research on price as their customers. Eventually you'll find the right price that will entice a customer to transition from third party sites to your dealership and eventually buy a car. 

Todd Kinzle, Co-Founder, Auction Genius, Director of Operations, vAuto Genius Labs. 

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