Think! Road Safety | Fringe 2024 | "Cups" 15 sec
Channel: SA Police News
Date: 2024-02-15

From Friday 16 February 2024, this new road safety campaign will remind visitors to the Fringe how to be safer on the roads while enjoying the month-long festivities. 

Given the nature of the event, which typically attracts large numbers of people and plenty of drinks, South Australia Police have produced this small campaign to remind people not to drink-drive, and to watch out for pedestrians in areas where there is likely to be high, and possibly intoxicated, foot traffic. 

The three ads will remind people to ‘give driving a miss’ if they’ve had a few too many, to ‘get a ride home’, use alternative transport and to ‘watch out for pedestrians’ when driving (sober, of course). In keeping with the spirit of the Fringe and to better connect with the audience, the campaign is light-hearted and features an actual Fringe magician to match the positive and quirky nature of the popular festival. 

The campaign will be advertised on social media, and key Fringe hot spots and outdoor locations, especially in the Adelaide CBD and East End for the duration of the festival. 

All components of the campaign can be viewed in the drop down menu on this page: https://www.police.sa.gov.au/your-safety/road-safety/road-safety-campaigns