Are Influencer Talent Managers and Managed Service Gouging Creators?
Channel: Jason Falls
Date: 2022-08-15

On my podcast today, the founders of CashU claim talent managers and managed services in the #influencermarketing space are taking larger percentages of the creator's earnings than they should. Is this true? 

Regardless, what is a fair rate for a talent manager or a managed service? Fifteen percent? 20? 40? That last number is what they claim to have seen in the space. 

It is an interesting discussion. I'd love to hear what #talentmanagement and #managedservices have to say about the topic. Is it just a young, aggressive startup trying to get attention here, or are there creators that should be making more than they are because they're with greedy talent folks?

Go listen to the episode at https://jason.online/cashu or https://winfluencepod.com and then tell me in the comments or via email what's fair? What have you seen? What do you charge (or what are you charged if you're a creator)?

Is this a problem? I'd love to hear your thoughts.

#influencemarketing #influencermarketingstrategy #influencers #influencerstrategy #creatoreconomy #talent #talentmanager #marketing #marketingstrategy