Main Types of Keywords
Channel: Aleem Iqbal
Date: 2020-09-25

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There are several main types of keywords that are commonly used in SEO and online marketing:

Brand keywords: These are keywords that include the name of a brand, product, or service. Examples include "Apple," "Nike," or "Netflix." Brand keywords are often used to drive traffic to a specific website or to promote a specific product or service.

Generic keywords: These are keywords that describe a general concept or category, rather than a specific brand or product. Examples include "laptop," "shoes," or "television." Generic keywords are often used to drive traffic to websites that sell a variety of products within a particular category.

Long-tail keywords: These are keywords that are more specific and typically have lower search volume than shorter, more general keywords. Examples include "best laptop for graphic design," "women's running shoes for wide feet," or "4K TVs under $500." Long-tail keywords are often used to target specific audiences or to drive traffic to specific pages on a website.

Local keywords: These are keywords that include a specific location, such as a city, state, or region. Examples include "dentist in Los Angeles," "pizza delivery in New York," or "law firms in Texas." Local keywords are often used to drive traffic to businesses that serve a specific geographic area.

Event keywords: These are keywords related to a specific event, such as a concert, conference, or holiday. Examples include "Coachella tickets," "South by Southwest," or "Valentine's Day gifts." Event keywords are often used to drive traffic to websites that sell tickets or products related to a specific event.

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