Introduction to Uses and Gratifications Theory
Channel: Rosalie M.
Date: 2020-11-01

A three minute introduction to the Psychological/Communications theory of Uses and Gratifications. To learn more please visit my chapter on the same topic at:
https://en.wikiversity.org/wiki/Motivation_and_emotion/Book/2020/Uses_and_gratifications_theory

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References:
Blumler, J. G. (1979). The Role of Theory in Uses and Gratifications Studies. Communication Research, 6(1), 9–36. https://doi.org/10.1177/009365027900600102

Bracken, C., & Lombard, M. (2001). Uses and gratifications: A classic methodology revisited. The New Jersey Journal of Communication, 9(1), 103–116. https://doi.org/10.1080/15456870109367401

Katz, E., Blumler, J., & Gurevitch, M. (1973). Uses and Gratifications Research. Public Opinion Quarterly, 37(4), 509–523. https://doi.org/10.1086/268109

Liu, W. (2015). A historical overview of uses and gratifications theory. Cross-Cultural Communication, 11(9), 71-78.

Palmgreen, P., & Rayburn, J. (1982). GRATIFICATIONS SOUGHT AND MEDIA EXPOSURE An Expectancy Value Model. Communication Research, 9(4), 561–580. https://doi.org/10.1177/009365082009004004

Palmgreen, P., & Rayburn, J. (1979). Uses and Gratifications and Exposure To Public Television: A Discrepancy Approach. Communication Research, 6(2), 155–179. https://doi.org/10.1177/009365027900600203

Rubin, A. (1983). Television uses and gratifications: The interactions of viewing patterns and motivations. Journal of Broadcasting, 27(1), 37–51. https://doi.org/10.1080/08838158309386471

Rubin A. M. (2008). Uses and Gratifications Perspective on Media Effects. In Bryant, J., & Oliver, M. (Eds). Media Effects Advances in Theory and Research 3rd ed (pp. 165-184). Taylor & Francis.

Ruggiero, T. (2000). Uses and Gratifications Theory in the 21st Century. Mass Communication & Society, 3(1), 3–37. https://doi.org/10.1207/s15327825mcs0301_02

Sundar, S., & Limperos, A. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting & Electronic Media, 57(4), 504–525. https://doi.org/10.1080/08838151.2013.845827