BbyD Podcast S3 Ep. 5 - Behavioural Product Design in Emerging Markets
Channel: Behavioural by Design
Date: 2021-09-09

Join Sumedh and Vishal for this discussion on the value of thinking “behaviourally” in product design.

Sumedh is the Chief Product Officer (CPO) at HumSafer. With a product management background and foundations in Human Centred Design and Behavioural Science, he has worked with various tech startups across different industries.

Vishal is the Chief Behavioural Scientist at Behavioural by Design - building capability in teams to apply behavioural science for: (1) positive social change, (2) improving wellbeing outcomes and (3) climate action !

The HumSafer mobile app uses state of the art Artificial Intelligence and technology to help drivers stay safe on the road. Developed in collaboration with Goodmind, HumSafer’s app has potential to save thousands of lives on the road. Everyday India loses over 400 lives in road accidents. While 65% of these are due to truck collisions, many accidents are caused due to lack of formal training and 20% of the time drivers are driving drowsy to meet timelines. Most of these accidents are due to human error and can be easily avoided.

To wrap up , we open up the “lab” for a group discussion with live questions from the audience joining this live podcast.