111SKIN Founder Eva Alexandridis - Don't assume big brands on a CV will equal business success #19
Channel: Anatomy of a Leader
Date: 2021-10-14

Eva Alexandridis, the Founder of 111SKIN is eloquent, elegant and enlightened. Growing up in Bulgaria with limited access to beauty products she, together with her husband Yannis - a plastic surgeon, created a skincare brand that now offers a luxurious, sensorial experience and is stocked in some of the most iconic stores in the world.

We spoke about the long, difficult journey of building the brand, making assumptions about team members based on the companies they come from, trust, being burnt and so much more. 


WE DISCUSS: 
02:13 - Eva growing up in Bulgaria & birth of 111Skin 
08:54 - How to make the idea happen
15:37 - Future of the brand
19:11 - The effect of the pandemic 
21:48 - Eva’s secrets to success and advice to people starting now 
26:38 - Achieving balance of work and life 
34:20 - On Leadership 
39:10 - Being a woman in business 
41:40 - Advice to younger self / trust 
47:31 - Eva’s skincare routine and top product 


EVA ALEXANDRIDIS:
LinkedIn: https://uk.linkedin.com/in/eva-alexandridis-77705735


111SKIN:
LinkedIn: https://www.linkedin.com/company/111skin-ltd
Website:https://111skin.co.uk/
Instagram: @111SKIN - https://www.instagram.com/111skin/
Facebook: @111SKIN - https://www.facebook.com/111SKIN/
Pinterest: @111SKIN - https://www.pinterest.com/111skin/_shop/
TikTok: 111skinofficial - https://www.tiktok.com/@111skinofficial?lang=en&is_copy_url=1&is_from_webapp=v1
YouTube: 111SKIN - https://www.youtube.com/channel/UCLtq4PNvXgpR5zQJzSlB7YA
Twitter: @111SKIN - https://twitter.com/111Skin


MARIA HVOROSTOVSKY:
LinkedIn: https://www.linkedin.com/in/mariahvo/
Instagram: @MariaHvo - https://www.instagram.com/mariahvo/
HVO Search: www.hvosearch.com

Get in touch if you need help HIRING your senior leadership team


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