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Channel: Improbable Research
Date: 2020-09-04

The Ig Nobel Prizes honor achievements that make people LAUGH, then THINK.

This Ig Nobel moment features Gus Rancatore, the owner of the Cambridge staple Toscanini’s Ice Cream, as he unveils a new flavor of ice cream made possible by the research of Mayu Yamamoto. Nobel laureates Bill Lipscomb, Robert Laughlin, Craig Mello, Roy Glauber, and Dudley Herschbach can be seen here given the distinct honor of being the first to sample the new flavor. Yamamoto was awarded the Ig Nobel Chemistry Prize in 2007 for discovering a method of extracting vanillin from cow dung.

This is a glimpse from a past ceremony, tune in to see what this year will bring.

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The 30th First Annual Ig Nobel Prize Ceremony will be webcast September 17, 2020 at www.improbable.com