Beyond the Buzz: What Matters Most to Sustainably Conscious Food Shoppers
Channel: Suzy
Date: 2022-05-05

TLDR: The food and beverage industry must prioritize sustainability practices that are easy and enjoyable for consumers without sacrificing taste or convenience, while also addressing concerns around ingredient sourcing, accessibility, and social justice.

1. 🌱 Sustainable packaging, locally sourced ingredients, and organic options are top priorities for sustainably conscious food shoppers, and the food and beverage industry must figure out how to make sustainability something consumers want to engage in.
2. 🌍 Consumers prioritize sustainability in food and drink products, but are less likely to sacrifice taste or favorite brands, presenting an opportunity for rising brands to prioritize sustainability practices.
3. 🌱 Consumers value sustainability and want brands to take action, communicate transparently, and innovate with upcycling waste products.
4. 🌱 Frito-Lay is testing compostable packaging, while brands should focus on making sustainable choices easy and enjoyable for consumers without adding to eco-guilt.
5. 🌱 Plant-based agriculture is better for sustainability, but the industry needs to address ingredient concerns and find better communication strategies.
6. 🌱 Consumer interest in sustainable and organic products is increasing, but it's important to consider taste and convenience, while engaging all stakeholders in investing in sustainability.
7. 🌍 Consumers want sustainable products, but price can be a barrier; sustainability in food systems involves equity and accessibility; sustainability in food industry includes social justice and land reform; regenerative agriculture can help with sustainable meat and dairy; transparency and proper motivation are crucial in introducing bioengineering and genetic modification to the market.

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