Webinar: Product and Marketing Alignment to Drive Growth by Kameleoon
Channel: Product School
Date: 2024-01-11

📆 Check out upcoming events: https://prdct.school/events
🚀  Advance your Product Management career: https://prdct.school/3vAJS0g
 
Embark on a journey into the dynamic realm of product and marketing collaboration in our latest video, where top-performing companies unveil the secrets to combining marketing-led and product-led strategies for unprecedented growth. Research reveals that organizations aligning product-led growth (PLG) and marketing-led growth (MLG) strategies are leading the industry, with a significant impact on growth in the year ahead.

🚀 Key Insights:

- Explore real-life examples from Kameleoon as they showcase how to harmonize product and marketing teams in cross-functional collaboration.
- Learn the art of aligning product and marketing-led growth strategies to establish sustainable and repeatable growth in your organization.
- Uncover the critical role of an integrated experimentation strategy in achieving growth and gain practical insights for implementation.

ABOUT THE SPEAKERS:

Collin Crowell

Collin is a Senior Director at Kameleoon, where he is responsible for leading the company's go-to-market (GTM) strategy, partnership development, and co-marketing efforts in North America.

James McCormick 

James is a distinguished VP of Marketing at CreativeX, who is renowned for his expertise in digital experience analytics, insights, and AI. He has extensive experience in developing and executing insights strategies that create sustained market differentiation.

ABOUT US:
Product School (https://prdct.school/3DYNwmd) is the global leader in Product training with a community of over two million product professionals.

All of our instructors are Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon. 

Designed to fit into your work schedule, all certifications are taught live online in small cohorts. 

Our methodology features the hands-on experience you need to build digital products, lead cross-functional teams, and career coaching to get your product management job or promotion.

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