Lorrie Thomas Ross: MarkEDing
Channel: Pecha Kucha Night Santa Barbara
Date: 2013-04-30

The future of marketing is shifting to having an educational focus.  Marketing is not about touting your products and services, it is about educating your current and prospective customer so they understand your value, values and the authentic voice of your organization. This talk will share the power of markEDing, how it works in today's influence economy and how it can give everyone regardless of income, size or experience the power to have a place in business.