Vineet Jain of V-Mart tells us how non-metros are leading the economic resurgence
Channel: exchange4media Group
Date: 2020-12-28

Mr Vineet Jain, Chief Operating Officer, V-Mart tells us how non-metros are leading the economic resurgence.
exchange4media Group in collaboration with Dainik Bhaskar Group is curating a series of video interviews, ‘Non – Metros: Leading The Economic Resurgence’ where we focus on how the Tier II and Tier III cities in India are likely to lead the recovery from the pandemic and emerge as drivers of growth.
In this edition of the series, Mr Vineet Jain, Chief Operating Officer, V-Mart says that as Diwali coincided with start of winter, the retail major saw traction for winter wear. He states that in 2020, consumers did not make any purchase during summer and looking ahead, the summer of 2021 will see customer demand accumulation of the previous two years. Jain says that V-mart is gearing up to meet the customers’ summer needs by February. He also states that what modern retail accomplished in metros & Tier I markets in last decade, needs to be replicated in Tier II, Tier III & Tier IV markets as the pandemic has brought the realization that brands can’t rely on metros not enough.