Practical Trademark Law For FOSS Projects - Shane Curcuru, Apache Software Foundation
Channel: The Linux Foundation
Date: 2017-05-22

Practical Trademark Law For FOSS Projects - Shane Curcuru, Apache Software Foundation

Are you wondering how your company can profit from the wild success of the Hadoop brand? Is your community struggling to keep vendor marketing teams out of your project's governance? Do you need a lawyer before you can "trademark" something, or can you do it yourself? (Tip: you can do it yourself!) Shane is here to help explain trademark law in practical, everyday terms for FOSS projects and the companies that contribute to them. I can clear up many misconceptions, and give you the practical and actionable advice you need to help your company or community protect and improve your good name and reputation. Some simple steps in the community about presenting and treating trademarks are all it takes to get started. Similarly, corporations need to consider business values first, before bringing in the lawyers. Trademark education that makes sense.

About Shane Curcuru
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator.
Shane's Punderthings consultancy is here to help both companies and FOSS communities understand how to work together better. At home, Shane is: a father and husband, a Member of the ASF, a BMW driver and punny guy. Oh, and we have cats. I blog at http://communityovercode.com