Getting2Alpha: Build your MVP faster and smarter with Game Thinking by Amy Jo Kim
Channel: ConfEngine
Date: 2016-02-25

Do you have a hot idea and a burning desire to build it? Do you want to unlock the secrets of Game Thinking, and turn your product vision into a simple, engaging, high-learning MVP (minimum viable product)? 

Let's talk to Amy and learn how to use Game Thinking to build a product that people love - and come back to, again and again.

Amy Jo Kim is Ph.D  in behavioural neuroscience, game designer, community architect, author and a start up coach.  She is well known for her conceptual framework Membership Lifecycle which was presented in her book ‘Community Building on the web’. She is also an adjunct game design professor at the USC school of Cinematic arts. Her design credits include Netflix, eBay, nytimes.com, The Sims etc.

Her online program ‘Getting to Alpha’ has helped many new age entrepreneurs to identify their MVP within the early days of product design. Her online design tool kit combined with her passion for product design have been a boon to many first time entrepreneurs. 

Questions Answered during the hangout:

What inspired you to work in the field of game design?

What are some of the typical challenges the new age entrepreneurs face?

Lean Startup has had a profound impact on how companies validate their riskiest assumptions. Does Lean Startup have any drawbacks?

Any tips on how to design experiments to validate hypothesis? What are attributes of a good experiment?

How do you think game design can help entrepreneurs to ‘discover’ their product?

Companies that practice customer development and other lean startup practices, do they still need beta testing?

How do you define success of a product idea?

Firing round:
Persona or Jobs-to-be-done
low-fidelity prototypes or high-fidelity prototypes
fake landing page or core loop
user interviews or play tests?
Lean Canvas or Business Model Canvas