Writing The Perfect Rental Ad. How To Attract Great Tenants For Your Rental Properties.
Channel: Darren Voros
Date: 2020-12-15

Are you struggling to find quality tenants for your rental properties? You may want to adjust the way you write your rental ads in order to attract the best possible tenant. In this video, Canadian real estate investor Darren Voros walks through his step by step process on how to write quality rental ads in order to attract and secure the best tenants.

Step 1: Know Where To Advertise. Gone are the days of advertising in the newspaper. Even Kijiji and Craigslist are becoming outdated in certain areas. Facebook marketplace seems to be where most landlords are attracting tenants from right now but this is ever changing so it's important to stay on top of the latest trends when it comes to where to advertise.

Step 2: Get Good Quality Pictures. Hire a professional photographer to take pictures of your rental properties. Do it once and use the same photos again and again. This will be well worth the investment. If you don't want to hire someone, try to find a quality camera that can take wide angle photos.

Step 3: Create Point Form Ads. We don't have the attention span anymore to read long ads. Create an ad that tells the potential renter about your property in the most efficient way possible. Lay out the features of your apartment and make sure to find some unique qualities about the space that will separate it from other ads.

Step 4: Market to Your Ideal Tenant. Do not discriminate in your ads. Instead explain the type of tenant you'd like to rent to.

Expert Tip: I like to tell tenants that I accept pets and smokers and to tell me what kind of pets they have and where and what they like to smoke. This way tenants are honest with me and then I can decide whether I want to rent to them or not.

Step 5: List Nearby Services. You don't need to list every store within a 500m radius but point out services that are close to your property so that your tenant knows what they have access to. You can also put in proximity to transportation and how walkable your neighbourhood is if you're trying to attract that kind of tenant.

Step 6: Tell Them What To Do Next. Tenants need direction. They're not always going to follow it but give them an actionable step to take next such as "reply to this ad and tell me a little about who will be renting the space".

****DISCLAIMER:
With any and all investing you should always obtain independent legal, taxation and financial advice from a licensed professional before investing any of your own money. 

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Darren Voros

Darren’s diverse skillset has taken him to many stages around the world. He has been featured as an on-air renovation expert on “The Goods” (CBC) and “CityLine” (CityTV). Darren was also the behind the scenes contractor on “Save My Reno” (HGTV) and “Game of Homes (W Network).
Darren is an accomplished real estate investor, trainer and coach. He controls a portfolio of properties worth just over $10,000,000 and has travelled across North America educating, inspiring and motivating audiences on the subject of real estate investing, financial independence and financial literacy. Darren’s willingness to give back prompted him to launch his YouTube channel in 2020 in order to have a wider reach in educating investors.