Think! Road Safety - Testimonial Campaign - Nick's Best Mate 01 - TVC 30 sec
Channel: SA Police News
Date: 2021-07-30

In 2009, 18-year-old Nicholas Holbrook died when the car he was a passenger in slammed into a tree on West Lakes Boulevard. The car was being driven at high speed by Nick’s best mate, Phillip.

This campaign has been designed to highlight the long lasting and far reaching impact of every road trauma event. It tells the story of the same crash via a series of new interviews with Nick’s parents, Glynis and Michael Holbrook and with the first responders who attended the scene.

It is a stark reminder to all drivers that one irresponsible decision can affect many lives, forever. As well as depicting the mental prison that these people now live in, the campaign asks every South Australian: What damage will your driving do?

It warns that one thoughtless act on the road can cause life-long damage and nobody wants to live with that guilt.

The campaign includes 13 different commercials which will be released gradually to build the story of Nick’s crash from various perspectives, starting with Phillip’s recount of the moment he learned his driving had caused his best mate’s death.