How Intuit is Maximizing Brand Power with Lara Balazs, Chief Marketing Officer | Podcast
Channel: Suzy
Date: 2023-06-09

Lara Balazs, Chief Marketing Officer at Intuit, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. She shares how maximizing brand power requires a full-funnel approach, consistency in brand voice, embracing technology, seeking mentorship, taking risks, gaining diverse experience, prioritizing customer trust and safety, and having grit and resilience.

Timestamps:
[05:04] The Enduring Relevance of Brand Power
[07:32] The Importance of Authenticity in Business Communication
[10:56] The Mutual Benefits of Reverse Mentoring and Networking
[25:57] Embracing Women Leadership

🎧 Listen today! 

For more insights, visit our blog: 
https://suzy.com/the-speed-of-culture-podcast/maximizing-brand-power-lara-balazs-cmo-intuit

Apple Podcast: 
https://podcasts.apple.com/us/podcast/maximizing-brand-power-with-lara-balazs-chief/id1617896513?i=1000614979896

Spotify Podcast:
https://open.spotify.com/episode/1x8MtxLBsR6LhZdEi4V3WF?si=2LJaiIEgRpO6e7frfMwt2Q

#podcast #Intuit #brandinnovation #mentor