Debunking the Three Biggest Misconceptions About Addressable Advertising
Channel: VMA Media
Date: 2018-11-20

Debunking the three biggest misconceptions about addressable advertising, Jim D’Antoni unpacks incorrect assumptions that addressable TV is not efficient from a CPM standpoint; that addressable campaigns lack scale; and that addressable is only for upscale advertisers. With data-driven insights and real-world examples, Jim explores how DISH Media Sales and its many OTT and satellite properties, including Sling TV, are redefining today’s TV and advertiser marketplace and providing a greater understanding of addressable’s reach and effectiveness when it comes to understanding and influencing the consumer digital journey. He also discusses how with continued marketplace education, addressable advertising is increasingly being looked at as a core front-end line item in the strategic planning process across many different categories and verticals, indicating a clear shift among advertisers to be more proactive and fluid with their budgets rather than reactive when it comes to data-driven media buying.

Featuring: 
Jim D’Antoni, Director of Media Sales, DISH Media Sales

Filmed at the Videonomics Summit 2018 Rancho Palos Verdes, CA
https://www.vmamedia.com/event/videonomics-summit-3/#overview