How to grow your business with an API - With Hitch CTO Bruno Pedro
Channel: Itnig
Date: 2017-03-12

This is a non-technical approach to API's, so if you want in-depth tech insights, I recommend you get in touch with Hitchhq.com  — the API experts. You can also find a post written about the subject here:

As your startup grows, you'll probably be looking to form partnership agreements with other complementary products and companies. This can be super valuable, but often takes a lot of time and effort, in other words can be very expensive. 
The thing with building an API is that it doesn't matter if you consider yourself as a part of a whole or a core product. If you're able to see through your customers (or potential customers) eyes, you'll probably discover how your product can transmit value both as an integration into a big product or as an integration to enrich small products. So what Bruno will explain to you is how you can figure out if a API is worth the work, and how you can you know if it is. The goal of this video is to show how you can grow your core business and as part of a bigger product, with using API's.

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