Why Start with Branding? - Session 1 Lecture 1: SMU101: Intro to Branding Unit
Channel: Social Media U
Date: 2014-08-21

This lecture is part of the 100%  free Intro to Branding course offered by Social Media U. 

In this lecture, which is part of the Branding Unit's first session, we introduce the concept of branding - and why branding is important.

The full study unit, which has additional videos, preparatory reading, learning activities and further reading, can be accessed here: http://socialmediau.net/course-menu/intro-to-branding/12-smu101-session1-branding-intro

Social Media U offers a free online Integrated Media course. Units of study include: Branding, Writing Effectively for the Web, Social Media Marketing, Effective Website Design (including SEO), Analytics and more.