Market research | Wikipedia audio article
Channel: Subhajit Sahu
Date: 2019-01-02

This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Market_research


00:01:14 1 History
00:01:43 2 Market research for business/planning
00:04:23 3 Market research for the film industry
00:05:33 4 Influence from the Internet
00:07:52 5 Research and social media applications
00:09:39 6 Research and market sectors
00:12:51 7 See also



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SUMMARY
=======
Market research is any organized effort to gather information about target markets or customers.  It is a very important component of business strategy.   The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.Market research is one of the main factors used in maintaining competitiveness over competitors. Market research provides important information which helps to identify and analyze the needs of the market, the market size and the competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.