Intro Video Killer 2015   Kimberly Hash de Vries Wednesday
Channel: Kimberly de Vries
Date: 2015-10-22

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Hi, I’m Kimberly de Vries.  
In this video, I’ll reveal to you the key components of a Saweet Intro video. 
So stick around… and in the meantime, be sure to subscribe.  
(RUN Intro)
What is saweet?  Equivalent to awesome, killer, or in the 80’s we used to say BAD dude.   Saweet is the Kim way of saying it…That’s what I mean by saweet. 
In case you haven’t heard, you only have 8 seconds to grab attention!  Your intro video is the most critical part!  If you don’t capture your audience, you lose them!  Your intro video will either keep people watching, or they’ll decide something else is more important.   So what should be included in your intro video? 
#1- State who you are and what you do.  This is easy, simple, and so important in the first few seconds. 
#2- Emphasize your expertise.  If you’ve won awards for whatever you’re offering, make it known early!  This is a huge rapport builder, and the more rapport you have with your audience, the longer they will keep watching your video.  
#3-Give your viewer a reason to keep watching.  In news we call this a teaser.  It’s a way of hinting at what’s coming up without giving it totally away.  It creates interest, or even excitement, along with just enough mystery that your viewer just has to see what’s coming up next.  A perfect way to keep them watching!   Build expectation! 
#4- Differentiate:  Show how you stand out from your competition, and do this in your intro.  Be creative here. What are you doing that makes you different, or memorable?  Stating this early can be the difference between keeping a viewer, and losing one… and keep in mind this can be combined with item #1, when you state who you are.  
#5- Call to Action:  Some say to leave this for the last, but I say, why not get right to it in the beginning?  Remember the purpose of your video is to get people off of youtube, and onto your website.  The purpose of even having an intro video, is to convert your viewers into customers!  
The best intro videos capture attention early and convey information quickly to keep your audience engaged.   
Thanks for watching, and I’ll see you next Wednesday for another edition of Everyone Loves Video! ..and be sure to subscribe.

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