Freestyle Fridays - The Great Cali Cab Shootout Part 1.1 - Why Does Wine Cost So Much!? -  Ep. #47
Channel: Wine World TV
Date: 2021-09-24

In this episode of WWTV, I’m going to break down why a bottle of wine costs what it does. This is Part 1.1 of a 3-part (technically 4-part) series of shows about the retail price of wine. We'll talk about all the sexy stuff, like grape prices, barrel pricing, using Mega Purple, etc. This is actually broken down into two parts since the original episode came out to just about an hour. It is now split into two 30-minute videos.

After covering how wine is priced, the next episode will give backgrounds on wines I'm going to use. And then, in final episode of this 4-part series, I'll evaluate the 6 Cabernet Sauvignons from the 2016 vintage from California. I'll be using my deductive tasting skills to determine if quality matches price. The prices of the wines range from $10 - 250. Will they all match the price? Will the most expensive wine suck and the cheapest wine win? Watch and find out!

Links for the show:

I started an official Merchandise store! Check it out here!

Want to know what stuff I use to make WWTV? Click the link below for my "Kits." Links in those "kits" may include affiliate links. I earn a small commission for sales from those links.

WWTV Kits

Murphy Goode Winery - https://www.murphygoodewinery.com

Buena Vista Winery - https://buenavistawinery.com

Silver Ghost Cellars - https://www.silverghostcellars.com

Barnett Vineyards - https://www.barnettvineyards.com

Sinegal Estate - https://www.sinegalestate.com

Diamond Creek Vineyards - https://www.diamondcreekvineyards.com

Wine Industry Advisor - Place Wines by Category and Price - https://wineindustryadvisor.com/2018/07/05/placing-wines-category-price

LCBO - Canadian retailer that sends all wines to be tested. How I found out RS if the tech sheet doesn't have it - https://www.lcbo.com/webapp/wcs/stores/servlet/en/lcbo

Wikipedia - Bordeaux Wine Official Classification of 1855 - https://en.wikipedia.org/wiki/Bordeaux_Wine_Official_Classification_of_1855

Wine Business Monthly - Buying Your First Bottling Line - https://www.winebusiness.com/wbm/?go=getArticle&dataId=41494

Wine Vines Analytics - Mega Purple - https://winesvinesanalytics.com/features/article/51033/Mega-Purple

Napa Valley Private Label Wine - Grape Growing to Bottled Wine Conversion Chart - https://www.napavalleyprivatelabelwine.com/assets/client/files/napa-grape-growing-chart.pdf

How Much Wine Can a Small Vineyard Produce? - https://www.gencowinemakers.com/docs/How%20Much%20Wine%20Can%20a%20Small%20Vineyard%20Produce.pdf

Cornell College of Agriculture and Life Sciences - Conversion Factors: From Vineyard to Bottle - https://grapesandwine.cals.cornell.edu/newsletters/appellation-cornell/2011-newsletters/issue-8/conversion-factors-vineyard-bottle/

Some of the winery supply companies that I used for my research:

MoreWine! - https://morewinemaking.com

GW Kent - https://www.gwkent.com

Vintner's Vault - https://www.thevintnervault.com

Winemaking Superstore - https://www.winemakingsuperstore.com

Davison Winery Supplies - https://dwinesupplies.com/collections/winemaking-equipment