MARKETING ENVIRONMENT, MICRO, MACRO, INTERNAL, PHARMA MARKETING MANAGEMENT, MARKETING OF MEDICINES
Channel: PHARMAROCKS THE WAY OF SUCCESS
Date: 19/02/2021

MARKETING ENVIRONMENT, MICRO, MACRO, INTERNAL, PHARMA MARKETING MANAGEMENT, MARKETING OF MEDICINES

MARKETING ENVIRONMENT
The marketing environment is considered as part of the marketing planning process and explores various internal and external forces that might affect a business and its capacity to operate. 
This can be anything from technological and cultural forces to influences such as suppliers, customers and competitors.

MARKETING ENVIRONMENT
The marketing environment includes
Internal factors 
(Employees, customers, shareholders, retailers & distributors)
The external factors
(Political, legal, social, technological, economic) that surround the business and influence its marketing operations.

Marketing environment implies the atmosphere of the market which consists of the 
Internal environment, 
Micro-environment 
Macro-environment. 

#FACTORS_AFFECTING_MARKETING
#MARKETING
#marketing_environment

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PHD SCOLAR (GTU AHMEDABAD)
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