Experts Showcase | Penny Zeker | 150005 | ES YT Episode
Channel: VideoContent.Agency
Date: 2015-02-27

http://ExpertsShowcase.com
Today on Experts Showcase, meet our productivity expert, Penny Zenker. Join us as we explore how content marketing can help coaches effectively promote their expertise.
How Do I Know You're An Expert?

Here's our question for you:

How do we really know that Penny is an expert in productivity and time management?

No, the answer is not because we just called her that. It's certainly not because she calls herself that. How do we trust that any expert has the expertise they claim to have without first hiring them and rolling the dice?

There's only one real, valid answer.

Show me.

Demonstrate your expertise to me first hand. Don't ask me to take anything on faith. Why should I?
What's The Coach's Equivalent of a Product Demo?

If expertise were a product, we'd want to see the use of the product demonstrated. But, as a coach or a consultant, and an expert who provides a service that's based on years of training and experience... what's the equivalent of a product demonstration? The answer is producing great examples of your work using content marketing strategies to gain visibility, demonstrate that you are a credible expert, and ultimately, achieve authority status in your niche.
Examples of How Penny Uses Content Marketing Strategies

Let's look at a few of the things Penny does to create easy access to samples of her work.

    She's written a book which you will find at Amazon under the title: "The Productivity Zone: Stop The Tug Of War With Time"
    She hosts a radio show on Blog Talk Radio called "Take Charge of Your Productivity"
    She's our guest expert on Experts Showcase and you can listen to our conversation

The point is this - she creates digital content, distributes it on the web, and let's her audience experience the information she has to share. And she let's her audience decide for themselves if there is value in what she offers as a coach and consultant.

Content marketing for coaches and consultants is not a "one size fits all" strategy. Penny's ideal mix has to emerge for a combination of her comfort level with different media formats, on the one hand. But, on the other (and much more important) hand is her ideal audience's preferred formats for finding and consuming content on the web.