Qualitative Research Design & Data Analysis: Deductive & Inductive Approaches: Dr. Andrea Bingham
Channel: The After The Interview Project Data Analysis
Date: 25/08/2021

Dr. Andrea J. Bingham, Associate Professor of leadership, research, and foundations at the University of Colorado Colorado Springs discusses two core ways to engage with qualitative data. She discusses how to make meaning from data by first using deductive, or a priori, analysis, which generally means applying theory to the data. Andrea then discusses how to make meaning from data using inductive analysis, which generally means engaging with the data and allowing meaning to emerge. Inductive analysis is a bottom up strategy in contrast to deductive, top down approaches. 

In the second half of the video, Andrea draws on material from her and her colleague Dr. Patricia Witkowsky's chapter in the new book from SAGE, Analyzing and Interpreting Qualitative Research: After the Interview. Andrea shares a step by step approach to combine deductive and inductive approaches in a single study and describes how to analyze qualitative data in five cycles of analysis. The figures Andrea discusses in this video may be found in the companion blogpost for SAGE MethodSpace. 

00.00 Introduction
03:01 Overview of Deductive and Inductive Analysis in Qualitative Research
05:25 Benefits of Moving Between Deductive and Inductive Approaches
07:13 A 5-Cycle Approach to Using Deductive and Inductive Approaches to Qualitative Data Analysis in a Single Study
27:56 The 5-Cycles of Deductive and Inductive Analysis Discussed in Bingham & Witkowsky (2022)
36:11 Wrap Up

Andrea is interviewed by Dr. Charles Vanover, co-editor, with Paul Mihas and Johnny Saldaña, of Analyzing and Interpreting Qualitative Research: After the Interview. To order the book from SAGE or request a review copy

https://us.sagepub.com/en-us/nam/analyzing-and-interpreting-qualitative-research/book270977

SAGE MethodSpace Community Members receive 30% off the regular price until 1/1/2022 with this Coupon Code: SAGE30.   There is a blogpost by Andrea on Deductive & Inductive Approaches to Qualitative Research Design &  Data Analysis on SAGE MethodSpace

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About Dr. Andrea Bingham 
Andrea J. Bingham is Associate Professor of Leadership, Research, and Foundations in the College of Education at the University of Colorado Colorado Springs. Dr. Bingham’s research focuses on applications of qualitative methodologies, policy implementation and instructional reform, and organizational change. In recent studies, she has used qualitative research methods to understand how teachers and leaders implement innovative K–12 school models aimed at improving educational equity. Much of her research focuses on personalized learning models, including teacher practices, implementation challenges, and sustainability.

Andrea's Page at UCCS https://coe.uccs.edu/people/leadership-research-and-foundations/bingham-andrea
Andrea's Webpage https://www.andreajbingham.com/
Google Scholar https://scholar.google.com/citations?user=p2MWWQ4AAAAJ&hl=en


About Dr. Charles Vanover
Charles Vanover is Associate Professor in Educational Leadership at the University of South Florida. He entered the field of qualitative studies working as a qualitative data analyst at the University of Michigan on the Study of Instructional Improvement. Charles’ 10 ethnodramas have been performed more 60 times, including 25 peer-reviewed sessions. Beyond "Analyzing and Interpreting Qualitative Research," Charles is co-editing a book on assessing performance-based research that examines “Chicago Butoh,” a film and a set of live performances he developed with Bob Devin Jones. 

Charles’ Inquiry Theatre Facebook page may be found at:     https://www.facebook.com/InquiryTheatre/

His Google Scholar page and USFSP Nelson Library Archive pages can be found at: 
https://scholar.google.com/citations?user=QAeGBSkAAAAJ&hl=en
https://works.bepress.com/charles-vanover/

This video is published with a Creative Commons 4.0 No Attribution or Derivates License
https://creativecommons.org/licenses/by-nd/4.0/