kTip - 3 Ways to Improve Your Google Search Ranking
Channel: Kak Varley Marketing
Date: 02/07/2020

For this #kTip, we discuss the three things you should consider to get a better Google search ranking for your website. More at https://kakvarley.com/3-ways-to-improve-your-google-search-ranking/

Welcome to another kTip with Kak Varley. I wanted to talk about three ways to improve your Google search ranking. 

The Inner Workings of Google 

Things have changed in a Google world. There were a lot of smart people in the past who were able to figure out the algorithms of Google. Because of that Google has changed the game because they're looking for legitimacy and content. They have a new program called E.A.T it's an acronym. E.A.T stands for Expertise Authority and Trustworthiness. 

E.A.T in Bite-Sized Pieces 

So, expertise. Does your business have the expertise and does your content exemplify that expertise? Two, authority. Are you an authority on that subject, are you a thought leader? And then three, are you trustworthy? This comes in many different formats. They are looking to see if you have a privacy policy on your website or getting good reviews online. 

So those are three ways to improve your Google search ranking. If you have any questions about this whatsoever, I'm happy to answer them. Please reach out to me at KakVarley.com. 

Thanks a bunch, guys. I'll be back with some more kTips. Have a great day.

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