Interview: Ajaita Shah, Frontier Markets
Channel: SOCAP Global
Date: 10/05/2012

- Researched non-profit and moved to microfinance and distribution
- Microfinance
- Giving products to people that live on $1 - 4 dollars per day
- Localization
- Understanding the people you're helping
- Balance between impact and profit
- Adapt consumerism to smarter thinking
- Scalability of businesses with social responsibility