Segementation in Digital Marketing wh
Channel: AK DigiServices
Date: 18/12/2022

Segmentation is the process of taking a single, general audience and dividing 
it up according to specific groupings or characteristics. Once this is done, each 
group can be targeted differently depending on their needs from the brand. For 
example, a bank may serve a wide range of customers, but the messages it sends 
to segments such as young high-income earners, small-business owners and 
retirees