Reuters Automotive Summit panel, The Future of Car design; Acura, Bentley, Cadillac, Fisker
Channel: DrivingTheNation
Date: 2020-12-16

#ReutersEventsAutomotive #acura #bentley #cadillac #fisker 

Reuter's automotive summit LIVE PANEL: The Future of Design

If we were starting from the beginning, a blank sheet of paper, how would we envision the car of today and tomorrow? 

The automotive industry has been known to move slower, whilst tech giants can innovate overnight. In this session, Chief Design Officers set out their plans to redesign the vehicle we know today.

Have we become too settled in car design? A debate on concepts, design, and a fresh perspective on the car of tomorrow

Is the “world car” – one vehicle designed to sell in many markets generating economies of scale – a dead concept? Or just one that must evolve?

Electrification offers abundant opportunities to redesign vehicles, explore new design and material opportunities focused on performance and user experience

As autonomy develops, hear the impact this will have on design as we move from a driver environment to work, lifestyle, entertainment space

Four distinguished, iconic car designers joined the panel. They are:

Honda R&D Americas LLC - Dave Marek, Acura Executive Creative Director, Honda R&D Americas LLC

General Motors - Andrew Smith, Executive Director, Global Cadillac Design

Fisker Inc. - Henrik Fisker CEO

Bentley Motors Ltd - Stefan Sielaff, Design Director

Driving the Nation - MODERATOR: Lou Ann Hammond, CEO Driving the Nation

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