CLAXON CAM: Believers, Agnostics & Atheists
Channel: Erica Mills
Date: 2011-12-21

Who are you marketing to? It turns out the "general public" is not a target audience (like, ever). Erica discusses a philosophy, introduced by Guy Kawasaki, that potential engagement targets fall into three categories: believers, agnostics and atheists. And why preaching to the converted is your best bet.