One Punch Can Kill cinema advertisement
Channel: QueenslandPolice
Date: 2010-11-01

The third phase of the One Punch Can Kill Campaign was re-launched on 31 April this year by the Commissioner of Police, Bob Atkinson and Queensland Police Minister, Neil Roberts.

As part of this third phase, an advertising competition was held from 21 May to 31 July 2010. Queenslanders were given the opportunity to have their say on what they think the next round of One Punch Can Kill advertisements should look like by submitting an original film, music file, artwork, image or idea via the new-look website (www.onepunchcankill.qld.gov.au).

Fifty-eight entries were submitted to the competition, with four final winners. Based on the four winning entries, the below cinema advertisement was developed and will run throughout Queensland cinemas through to early 2011.