When All Advertising is Digital - Matt Sweeney
Channel: VMA Media
Date: 2015-04-02

As the SVP Customer Engagement for Xaxis, WPP’s “global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels,” Matt Sweeney may have a biased view of the future of advertising. Or, he might just be right. Matt believes all advertising will soon be digital and it will all be transacted programmatically. Check out his thinking here and how mobility will play a major role in this digital advertising future. 


Featuring:
Matt Sweeney, SVP Sales at Xaxis

Filmed at ADAPT Scottsdale Summit, 2015
http://vmamedia.com/event/adapt-summit/