Why Your Newsletter Gets Marked As Spam (And What To Do About It)
Channel: NixieNet
Date: 2021-12-29

A Geek's-eye view of why the mail server thinks your newsletter is spam and how to teach it otherwise.
00:00 Getting Your Newsletter To The Inbox
00:24 Sender Reputation
00:41 Sender Reputation: Content
03:40 Sender Reputation: Text 
05:03 Sender Reputation: The Message
07:00 Sender Reputation: Sender Behaviors
09:45 Mail List Management: Recipient Behaviors
12:20 Mail List Management: Handling Bounced Messages
13:44 How Removing Subscribers Can Improve Deliveries
14:45 The Numbers That Matter
15:35 Sending From Your Own Domain
16:30 SPF, DKIM, and DMARC
18:23 Mail Marketing Platforms
21:10 How To Tell When You Look Like A Spammer: Rules & Tools

Resources:
https://21c.863.myftpupload.com/why-your-newsletter-gets-marked-as-spam-and-what-to-do-about-it/