One Machine (2012)
Channel: Dicole
Date: 29/05/2013

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SYNOPSIS

Internet is the world's largest computer, the One Machine, consuming 1.5% of world's electricity. We the people are the senses of this machine as we use our cloud connected devices for sharing, connecting, experiencing and bridging the physical and the digital worlds.

Mass-collaboration will change the way how we interact with products and governments, and how companies interact with their customers. The keyword is interaction, in moving from competitive advantage to collaborative advantage.

Executives need to grasp the changes the social web and mass-collaboration are introducing, and how communication technologies can help managers to change the way they communicate and eventually their organizations.

PRODUCTION

Originally presented by Elisa Corporation (2012).

Produced by Pasi Mäenpää, Elisa.fi
Written & Directed by Teemu Arina, Dicole.com
Edited by Jukka Lariola, Löyly
Composed by Mikko Karvonen, Crankshaft
Narrated by David McAlister, The Voice Realm

A few video Renderings Courtesy of iStockphoto

The statistics represented in this video are used for informative and illustrative purposes only. While the authors made every effort to provide accurate information at the time, the authors assume no responsibility for errors. Refer to the original sources for more  information:

World records by Guinness World Records (2012)
Concept of the One Machine by Kevin Kelly (2007)
Electricity statistics by WirelessSatelliteInternet.Org (2012)
Digital universe statistics by IDC (2011)
Internet usage statistics by Internet World Stats (2012)
Music sales statistics by Nielsen & Billboard (2012)
Book sales statistics by Association of American Publishers (2012)
Smartphone sales statistics by Canalsys (2012)
Mobile phone usage statistics by Mobile Marketing Association (2011)
Mobile vs. desktop statistics by ComScore (2012)

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit www.creativecommons.org.