Semiotics | "Intertextualization" (Chapter 2)
Channel: VideoProductionTeam
Date: 2013-07-04

"How is it that in our minds that something as simple as a soft drink can be come synonymous with something as abstract and unrelated as, "young thinking?"

In this chapter, we discuss how two seemingly unrelated 'texts' can be brought together, by an author, to lend one an additional meaning: a phenomena known as 'Intertextuality'.

•Intertextualizing Pepsi with Youth in 1960                                                 0:15 
•Intertextualizing Pepsi logos with the feeling of the times                           4:44
•Intertextualizing Obama Logo with the feeling of the times                          7:12
•Intertexualizing everyday objects with a cultural belief/vantage-point          10:07

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Play Chapters 3 & 4: http://www.youtube.com/watch?v=UItPQsVFpEc&list=PLFaSyFf-1ehL6Ua5leyZidK-jtpENI_Bu
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FOR EDUCATIONAL PURPOSES ONLY; 
CREATIVE COMMONS LICENSE

VIDEO CREDITS:
BBDO Worldwide, Pepsi Campaign Printwork, 1962-2007
http://www.bbdo.com/
Blankenburg, Andy, "Sol Sender - Obama Logo Design Part 1 of 2," 2008
http://www.youtube.com/watch?v=etEP1Bhgui0
Mermet, Olivier, "New Pepsi Logo," 2008
http://www.youtube.com/watch?v=E-CBW0...
Riggs, Marlon, "Ethnic Notions" 1987
http://www.youtube.com/watch?v=IHMo64..., Joanie, "For Those Who 
"Think Young," 1962
http://www.youtube.com/watch?v=-WnuZC...
Order "Ethnic Notions" DVD here: http://newsreel.org/video/ETHNIC-NOTIONS