Lead Generation Series Part 5: Making YOU the ONLY Logical Choice. . .
Channel: BizKaboom-SmallBusinessMarketing
Date: 2017-11-06

Getting in early gives you a chance to "stack the deck" in your own favor. So says Marketing Speaker & Coach, Jim Ackerman. By being the first "in" you can help prospective buyers establish their own buying criteria for what you sell, and in the process provide considerations that only YOU can match. Buying from somebody else then becomes "settling" for something less than ideal. Add that to the element of reciprocation, discussed in the previous episode in this series, and you have a recipe for unparalleled success.