Selling A Vertical Farm: Insights From Greener Roots Farm
Channel: Microgreens Consulting
Date: 23/04/2024

Join Jonah Krochmalnek & Jeffrey Orkin from Greener Roots as they discuss selling their farm businesses. They highlight the importance of exit strategies, trustworthy brokers, & finding buyers aligned with values. Learn about valuation, scalability, & post-sale changes, emphasizing SOPs, certifications, & digital tools for efficiency. Discover the rewarding nature of farming entrepreneurship from seed to sale!

To learn more about Jeffrey check out: https://www.instagram.com/theagconsultant/ or email him at jeffrey@greenerroots.com

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-FREE Microgeens Recipe Book https://www.microgreensconsulting.com/freegrowingguide

-FREE Microgreens Training Webinar (The BEST way to start a microgreens business at home in just 6 sqft of space): https://freedomfarmers.com/op/microgreens-training/link/135/

-Microgreens Mastery Podcast (how to turn your passion into your full time income): 
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-Daily microgreens TIPS and TRICKS: https://www.instagram.com/microgreensconsulting/

JOIN The Microgreens Business Accelerator with personalized coaching to help you transform your passion into a thriving microgreens empire: https://www.microgreensconsulting.com/expert-guidance 

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About Me:
As a young child, Jonah Krochmalnek, the visionary founder of Living Earth Farm, experienced the sheer delight of a ripe homegrown tomato from his dad's garden. It was a taste of pure magic, a simple pleasure he wanted to make accessible to all.

​After leaving the corporate world, Jonah volunteered at a local farm, igniting his passion for farming. In 2013, he took a leap of faith and launched a microgreens business right out of his parents' modest 150 sqft spare room. Little did he know that this humble beginning would grow into the 5000 sqft facility known today as Living Earth Farm – one of Canada's premier organic microgreen growers.

​Driven by the purpose of feeding people the absolute most nutritious greens, Jonah's journey is a testament to the transformative power of growing food. Through personalized consultations and impactful coaching, Jonah is on a mission to share his wealth of knowledge, helping vertical farms across the globe thrive and making delicious, simple food accessible to communities everywhere. Join us in making the impactful positive changes to our food system with microgreens!

NOTE: This description includes some affiliate links to help you locate the products discussed in this video and support the channel without any additional cost to you. Although the channel may receive modest commissions from purchases made through these links, viewers are under no obligation to use them. Your support is greatly appreciated!

TIME STAMPS
00:00 Introduction
14:30 Process of selling a farm business.
15:10 Exit strategy for a business.
19:11 Finding a strategic buyer versus using a brokerage firm.
24:02 What the business requires during the selling process.
27:12 Challenges of preparing for a potential sale.
34:33: Running a business versus managing a larger farm.
37:15: Expert guidance during the selling process.
45:03: Standardizing processes and creating plans 
57:20: Value of the business and its potential for others.