Fast and Roughly Right featuring Rita McGrath
Channel: Center for Online Innovation in Learning
Date: 2014-10-22

Fast and Roughly Right
Originally Held: October 15, 2013

For years, we’ve been told that sustainable competitive advantage is the best strategic outcome. During this presentation, COIL Fischer Speaker Rita McGrath described how temporary and transient advantages can be just as powerful but require increased emphasis on creating a pipeline of innovations as well as completely different approaches to budgeting and resources. She provided  examples of some of the counter-intuitive aspects of these dynamic strategies, including how preserving flexibility in an organization may justify sub-optimizing some established processes. 

Additionally, Rita described the core differences between conventional strategy and the new strategy playbook, including:

- Innovation Proficiency, rather than innovation that is episodic
- Discovery Driven Leadership mindset
- Continuous Reconfiguration, rather than massive restructuring
- Healthy Disengagement, rather than abrupt exits
- Deft Resource Allocation, avoiding the resources-as-hostage trap

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