Synergy Cafe - Interview with Event Planner THOMAS SERRANO
Channel: MagicBrad
Date: 23/05/2023

http://TheSynergyCafe.com
HOST: MagicBrad
GUEST: Thomas Serrano

Thomas has decades of experience managing high-luxury events for big-name clients, including L'Oréal, Swarovski, Hublot, Bulgari and Dom Pérignon. He has been a guest lecturer at NYU, Columbia Business School, Parsons School of Design, Fashion Institute of Technology as well as ESSEC Business School in Paris and SXSW in Austin, TX. Thomas can speak to these experiences, as well as the below topics:

- How to cultivate confidence as an entrepreneur, allowing you to successfully navigate business challenges (he started his event business in January 2020 right before the pandemic shut the world down, so he has some pretty interesting and inspiring stories from this time)
- How to find your niche in a crowded marketplace — for him, it's creating an emotional journey in each event, a practice he picked up watching Broadway musicals
- How to lean on the support of your team, keep them motivated and foster trust during hard times
- How his French background allows him to bring a European perspective, but also how he navigates the unique challenges this presents
- How to maintain your mental health when working in one of the most stressful jobs in New York City

WEBSITES FOR REFERENCE: 
~ Thomas Serrano - https://exclamation-group.com
~ MagicBrad - https://SynergyEventMarketing.com

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