How CVT Soft Serve Found, Purchased, and Modified Two Mister Softee Trucks
Channel: Startup to Storefront
Date: 2021-03-19

Mister Softee is a soft-serve company that was founded in 1956 in Runnemede, NJ.  For many, Mister Softee ice cream represents warm, nostalgic childhood memories.  Like the time you may have has to rummage through the couch for change to buy an ice cream cone.  For many east coasters, this is just a part of life, but for those that live on the west coast, soft-serve ice cream just hasn't caught on.

Joe Nicchi, the founder of CVT Soft Serve, wanted to bring that touch of nostalgia over to Los Angeles.  So, after years of searching, he was able to locate four vintage Mister Softee trucks.  He has completely renovated two, and those are now the CVT Soft Serve ice cream trucks.

In this clip of our podcast, Joe explains what it was like finding, purchasing, and modifying two Mister Softee ice cream trucks.  If you think this was an easy, linear process, I am going to let you in on a little secret.  That was not even close to what happened.  Check out this clip to learn what really went down in this process.   

#icecream #entrepreneurship #softserveicecream #businessinterview #influencers #foodtruck #comfortfood #LA #losangeles #MrSoftee

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CVT Soft Serve Social Media:
Website: https://www.cvtsoftserve.com/
Instagram: http://instagram.com/cvtsoftserve
Twitter: https://twitter.com/CVTSoftServe
Facebook: http://www.facebook.com/cvtsoftserve

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Startup to Storefront Social Media:
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
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Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/