Taco Bell on Addressable, Progammatic, Influencer Marketing Successes - Juliet Corsinita
Channel: VMA Media
Date: 17/11/2016

We caught up with Juliet Corsinita, VP of Brand and Media Partnerships at the Videonomics Summit and were once again reminded that Taco Bell’s approach to marketing continues to push boundaries. Having dipped their toes into addressable for the first time this past year, Juliet questions how hyper-targeted does a brand as big as Taco Bell need to be. Additionally she shares successes they have found with up and coming influencers.

Featuring:
Juliet Corsinita, VP, Media and Brand Sponsorships at Taco Bell

Filmed at the Videonomics Summit 2016 Dana Point, CA
http://vmamedia.com/event/videonomics-summit-2016/