Re-branding SOG Knives Studies and Observations Group Jonathan Wegner The Knife Junkie Podcast #112
Channel: TheKnifeJunkie
Date: 17/05/2020

https://theknifejunkie.com/112
Marketing and Re-branding of SOG Knives (Studies and Observations Group) with SOG Brand VP Jonathan Wegner -- The Knife Junkie Podcast (Episode 112)

SOG Knives Brand Vice President Jonathan Wegner is the featured guest on episode #112 of The Knife Junkie Podcast. 

Bob and Jonathan talk about SOG -- the Studies and Observations Group -- their history, their knives and the re-branding of SOG Knives, including the completely redesigned SOG classics, the Flash, Aegis and Trident. It's a great conversation as Wegner opens up about the SOG brand and the knives they have been producing, as well as what's in store for the legendary company.

SOG Specialty Knives & Tools started in the apartment of founder Spencer Frazier who, before SOG, started his own company in the professional audio industry, designing a new style of speaker system before moving to the aerospace defense industry in the Top Secret Black Projects Division. The birth of SOG Specialty Knife & Tools began with Frazier's goal to reproduce the mythical SOG Bowie knife.

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