State of the Consumer: TV Will Never Be The Same Again—What Does It Mean For Brands?
Channel: Suzy
Date: 2023-02-28

TLDR: The future of television lies in smart TVs and streaming services, with a shift towards programmatic and addressable ads, consolidation of streaming platforms, and the potential for holographic technology and AI to replace physical TVs and remotes in the next decade.

1. 📺 Streaming has overtaken cable as the preferred way to watch TV, and the future of television lies in smart TVs and streaming services.
2. 📺 TV manufacturers may give away televisions for free to high value consumers in order to make money on the backend through subscriptions and advertising, as the industry moves towards a dual revenue model of subscription and ads.
3. 📺 The future of TV advertising is shifting towards programmatic and addressable ads, with a focus on mobile and connected TVs and hyper-local targeting.
4. 📺 Traditional streaming services offer a wide variety of shows, but a universal interface for all streaming services is complicated, and sponsored search can improve discoverability and become a new way to bubble up content within TV environments.
5. 📺 Streaming platforms are consolidating and the importance of accessibility and ease of use is crucial, with a future of a few large networks and a growth area for marketers in the smart TV ecosystem.
6. 💻 Advertisers are shifting towards streaming platforms for dual revenue, but live sports on linear TV is not dead yet and the NFL is exploring interactive ad units and gaming as potential revenue streams.
7. 📺 Enhanced ad units and better user experiences are changing the way we watch TV, while brands are using old school tactics to associate themselves with major events.
8. 📺 In 10 years, holographic technology and AI will replace physical TVs and remotes, making the experience more intuitive and personalized.

Summary for https://youtu.be/_Vw62a27N2w by www.eightify.app