Air Jordan 4 "What The" EXPLAINED
Channel: DNA SHOW
Date: 18/04/2024

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Intro

Review
Air Jordan 4 Retro SE What The
SKU: CI1184 146
Colorway: White/Military Blue/Fire Red/Tech Grey
Release Date: 11/23/19

Jordan Brand is continuing the 30th anniversary celebrations of the Air Jordan 4 into the holiday season. The latest party treat? A new “What The” mashup style that arrives this week. Nike’s much-hyped “What The” series was made famous by the coveted Nike SB Dunk Low “What The Dunk,” which was first released in 2007 and is currently reselling on the secondary market for more than $6,000. Since then, both Jordan Brand and Nike have been experimenting with the mashup concept across various models

Air Jordan 4 White Cement
SKU: 840606 192
Colorway: White/Fire Red-Tech Grey-Black
Release Date: 2/13/16

The Air Jordan 4 Retro OG ‘White Cement’ returned to store shelves in 2016, featuring a design that’s true to the original 1989 release. The build makes use of a white leather upper, accented with speckled Cement Grey hits on the shoe’s structural wings, midsole and heel panel, the latter adorned with Nike Air branding. A red Jumpman logo on the woven Flight tongue tag offers a contrasting pop of color.

Air Jordan 4 Black Cement
SKU: 308497 060
Colorway: Black/Cement Grey/Summit White/Fire Red
Release Date: 5/4/19

The Air Jordan 4 Retro OG 'Bred' 2019 released to help celebrate the 30th annivesary of the silhouette. Featuring the same OG colorway that Michael Jordan wore while hitting 'The Shot' in 1989, the shoe features a black nubuck upper complemented by hits of Cement Grey. Fire Red accents emerge on the tongue and outsole, while Air in the heel provides cushioning.

Air Jordan 4 Fire Red
SKU: DC7770 160
Colorway: White/Black/Tech Grey/Fire Red
Release Date: 11/28/20

The Air Jordan 4 Retro OG 'Fire Red' 2020 released in 2020, bringing back the OG colorway of the silhouette. The shoe's upper is built with white leather, accented by hits of Fire Red throughout, including the signature eyelets. Underfoot, the midsole houses visible Air in the heel for cushioning, while a Nike Air logo on the heel completes the throwback look.

Air Jordan 4 Military Blue
SKU: FV5029 141
Colorway: Off-White/Military Blue/Neutral Grey
Release Date: 5/4/24

Bringing back a classic OG colorway, the 2024 version of the Air Jordan 4 Retro ‘Military Blue’ returns with an off-white leather upper and nubuck forefoot overlays. The blue Jumpman logo decorates the tongue tag, matching the color of the molded eyelets, back tab and the underneath of the side panel netting. These shoes have a lightweight midsole with an encapsulated Air-sole forefoot unit and a visible Air bag in the heel.


Final Thoughts

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