Adnatomy | How Pizza Hut Turned a Box Into an Augmented Reality Arcade Experience
Channel: ADWEEK
Date: 2021-06-16

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With an empty pizza box and a smartphone, Pizza Hut (@pizzahut) customers got the chance to relive a classic in-restaurant experience with a modern-day twist.

For its “NEWstalgia” campaign, the pizza chain teamed with video game company Bandai Namco and agencies GSD&M and Tool of North America to turn its delivery boxes into a limited-edition augmented-reality Pac-Man game.

Find out how Pizza Hut’s senior manager of advertising Amanda West, GSD&M’s svp and group creative director Tom Hamling and Tool’s president Dustin Callif pulled off this unique merger of old leisure and new technology.

#Adnatomy #PizzaHut #PacMan

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