How environmental emotions link to responsible consumption behavior: Tourism agenda 2030
Channel: Emerald Publishing - Tourism Review Journal
Date: 2022-06-23

Article Link: https://doi.org/10.1108/TR-01-2022-0010

The aim of this study was to investigate the themes related to the achievement of Sustainable Development Goal 12 in relation to tourism, and specifically to explore how the emotional psyche affects tourists’ environmentally responsible behaviors. 
Based on the value-belief-norm theory, a research framework was developed to examine the serial mediation effects of environmental emotions in predicting tourists’ environmentally responsible behaviors. A total of 741 responses was collected from an online survey. Data were analyzed by the partial least squares structural equation modeling. 
Environmental concern does not directly predict tourists’ environmentally responsible behaviors. Instead, environmental awe and environmental worry serially mediate the relationship between environmental concern and tourists' environmentally responsible behaviors.

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