Autos 0-60 - BMW i3 global debut with Hildegard Wortmann Sr. VP of Product Management at BMW
Channel: Javier Mota
Date: 03/08/2013

Monday 29 July 2013, saw the simultaneous ceremonial unveiling of the BMW i3 in London, New York and Beijing.

The first premium car to be purpose-designed as an all-electric vehicle was revealed to the public for the first time by six BMW Group board members in the various metropolises. 

Compact, agile, sustainable: the BMW i3 represents the intelligent choice of transportation for conurbations. To reflect this, the BMW Group invited board members to three megacities, where they simultaneously gave the starting signal for a new era of mobility. Along with designers Adrian van Hooydonk, Benoit Jacob and Daniel Starke, they also gave invited guests an insight into the car's design and solutions for sustainable mobility in the future.