Audi won't stock E Tron models at dealers
Channel: Travel Oke Oce
Date: 2018-09-26

Audi's new electric SUV, the E-Tron won't occupy precious floor space at Audi dealers. Instead of filling their yards with pre-configured E-Trons, U.S. Audi dealers will instead handle refundable reservations with $1,000 deposits. This means every U.S. Audi dealer can order a customer an E-Tron without allocation and floorplan expenses being part of the equation.

As Automotive News reports, Audi plans to maximize its profits per every E-Tron it sells. This means cutting out the costs that result from stocking the vehicles at dealer premises. The E-Tron will serve as an experimental product in this sense, but other Audi models can follow. "I think it would be a beautiful world if you can go to a dealer with zero floorplan expense and proper, full gross on the car," said Scott Keogh, Audi of America President.

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