bpwm 201503 The Neuroscience of Increasing Website Conversions
Channel: Boston WP
Date: 2015-03-31

Learn how to leverage psychology in boosting conversion rates on your WordPress website. What makes a site visitor click? What makes a site visitor frustrated and leave? In this session, you’ll uncover key insights into the intersection of human psychology and user experience (UX) and learn to tap into your site visitors’ subconscious to spur them into action.

About Tom Shapiro: Tom Shapiro is Founder and CEO of Stratabeat, a marketing strategy and design agency. Services include WordPress website design & development, marketing strategy, branding, SEO, paid search, conversion optimization, PR and display advertising. Through the years, Tom has developed digital strategies for various market leaders, such as Intel, Hewlett-Packard, AT&T, Kraft Foods and P&G. Tom’s insights on websites, UX and marketing have been published in CMO.com, CNN.com, iMedia Connection, MarketingProfs, MediaPost, Search Marketing Standard, Website Magazine and others. 

Find out more at:

http://meetup.bostonwp.org
http://bostonwp.org/