TU3.18: Developing a market leading Google Workspace Add-on - Behind the scenes at Supermetrics
Channel: Totally Unscripted
Date: 11/06/2021

Over half a million people, including marketers, data analysts, and data engineers, use Supermetrics to move data from popular marketing platforms (such as Facebook, Google Ads, and HubSpot) to Google Sheets, Google Data Studio and other destinations. With 10% of global online ad spend reported through Supermetrics and a growing distributed product engineering team, management and testing of their Apps Script deployments is key. In this episode of Totally Unscripted we speak to Supermetrics founder, CEO (and Apps Script developer), Mikael Thuneberg, and Supermetrics senior software developer James Elderfield to find out about Supermetrics development infrastructure and approaches to testing and monitoring.

For links and resources visit: https://tu.appsscript.info/previous-episodes/season-3/tu3-18

Show contents:
03:17 - The Mikael/Supermetrics origin story
15:01 - Supermetric Google Sheets Add-on demo and headline infrastructure
32:36 - Strategies and tools for testing and deploying add-ons
38:11 - Error and performance monitoring strategies
42:44 - Data Studio Connector development
50:50 - Discussing Apps Script feature enhancements 
54:26 - Data protection requirements and GDPR