What is retention for a Product Manager? How to make sense of retention vs activation?
Channel: Agam Arora
Date: 24/03/2024

I tried explaining what retention is and how is it fundamentally different from Activation. This is part of AARRR model of acquisition, activation, retention, referral, revenue. This is crucial for product managers, technical PMs and other technology leaders to have a clear understanding of the complete growth funnel of the product.