Ask Me Anything: Robert Lopez, Salesforce Trailblazer
Channel: Xenai Digital
Date: 2023-03-12

In this AMA episode, host Robin Leonard speaks with Robert Lopez, GM of Brand Customer Experience and Innovation at North's Collective. Successfully justifying the cost of digital transformation projects to stakeholders, Robert stresses the importance of honesty and transparency with stakeholders from the outset, keeping them informed of progress and challenges, and working closely with Partners and the Salesforce team to budget effectively. 

He also discusses the importance of defining tangible objectives and ROI to demonstrate the impact of the project. Additionally, Robert shares his experience of breaking up the overall digital transformation project into smaller sub-projects and building project groups with key advocates to keep everyone on board and working towards the end goal. Tune in for more valuable insights and advice from this episode.