The Jobs to Be Done Theory
Channel: Digital Leadership
Date: 13/06/2023

In a world where understanding customer needs is paramount, the Jobs to be Done Theory offers a fresh perspective. Dieffenbacher unravels the core idea that customers don't simply buy products or services; instead, they "hire" them to accomplish specific jobs or tasks in their lives. By grasping the underlying motivations and goals driving these "jobs," companies can gain invaluable insights that can inform innovation, marketing strategies, and product development.