How Automation will Impact Public Relations – an interview with David Phillips
Channel: Wag The Dog FM
Date: 2015-08-21

One of my side interests is Artificial Intelligence and how supercomputers will impact all of our lives in the – not so far away – future.

So I was immediately triggered by a new book called “The Automation of Public Relations” by David Phillips.

In his self published book David talks about the automation of our profession… Not the automation of smaller tasks like we see in PR Hacking but the complete replacement of tasks, skills and PR people by super computers.

Throughout this episode of Wag The Dog FM David and I talk about the impact of AI on our jobs and we cover some early day – but already very impressive – examples of automation taking place in the media and in stakeholder relations.

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