Adnatomy | How KAYAK Found Success with Social Commentary
Channel: ADWEEK
Date: 2022-12-28

As travel became a polarizing topic in the depths of the pandemic, Kayak decided to take a risk.

Backed by artificial intelligence that revealed that “denialism” was a hot topic online, the travel booking site waded into potential political controversy with a set of spots that poked fun at conspiracy-minded debates playing out across the country.

Learn about how the spot came together and some of the inspiration behind it.

#Adnatomy #KAYAK #AI
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