Spring-back talk: How to work with the media
Channel: CraftsCouncil
Date: 2021-07-06

Featuring in a magazine, newspaper or on a local radio station can do wonders for a craft business as it endorses you and your business. In this talk we cover how to build relationships with journalists and writers (the media), when to approach them and how to supply them with all the information they need in a professional way.

Imogen Belfield joins the Crafts Council's Head of Business Skills Caroline Jackman to discuss her distinct style of mark making in metal. Belfield's one-of-a-kind creations are instantly recognisable and handmade in the UK. Such covetable pieces have won the attention from a plethora of super stars including Olivia Colman, Sophie Turner and Beyoncé and she has featured in Vogue, FT, Harper's Bazaar, WWD and The Guardian.

Alongside Imogen will be our own Crafts magazine Editor Malaika Byng. Malaika is a design, craft, architecture and art writer and editor with 15 years of digital and print publishing experience. She has founded a magazine, edited a book and written for publications across the world. She has also worked as an in-house editor for titles including Wallpaper* magazine and House & Garden (South Africa version).

This presentation was part of the Spring-back talks programme. A series of ten free lunchtime talks held on Zoom, offering essential marketing advice for makers who want to prepare their business for digital and physical opportunities in 2021 and beyond. 

This talk series is part of Crafting Europe - a project funded by Creative Europe.

Join the conversation #springbacktalks #craftingeurope
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