Association
Channel: English Unpacked
Date: 17/11/2023

Association refers to a connection or relationship between two or more things, people, or ideas. It involves linking or grouping things together based on similarities, shared characteristics, or shared experiences. Associations can be formed consciously or unconsciously, and they help us make sense of the world by organizing information and creating mental connections. For example, when we see a red apple, we may associate it with the taste, color, or shape of other apples we have encountered before. Associations play a crucial role in our understanding and communication.