E-Commerce Startups in MENA Must Be Flexible: Gilt Groupe's Alexis Maybank [Wamda TV]
Channel: Wamda
Date: 2012-10-30

Alexis Maybank, co-founder and Chief Strategy Officer of the Gilt Groupe discusses expansion into emerging markets such as the Arab World and Turkey, and offers advice for those seeking to enter the e-commerce space at the Webrazzi Summit 2012.

She discusses Gilt's current focus on emerging markets through a globalized website and how the company is pivoting to mobile. 35% of Gilt's revenues come from a mobile device today and she predicts that in 2 years Gilt may be a "mobile only" or "mobile majority" business.

Her advice for young entrepreneurs in e-commerce is that now is the right time; capital is available. But never be too tied to one idea; new e-commerce businesses have to be flexible with changing technologies and ecosystems.