lifestyle brand nature world subversion friendship punk
Channel: nature world
Date: 21/03/2020

Nature World started out as a concept and began based on a collective of friends before it materialized in 2011 as a lifestyle brand, self-described on their just-launched website as “a true subculture brand for the modern jams.” As of 2013, it’s since grown into a burgeoning apparel label, backed by its two main founders, musicians Antwon and Andre Martel – and including a collective with Sad Andy, Cities Aviv, Froskees, and more. They’re currently stocked at the Harajuku premium shop Radd Lounge and New York boutique The Good Company, which carries NW alongside brands from FUCT to MMVIII to ETC Tacoma. Literally no initial pun intended, but it’s obvious Nature World, despite only being a year old, is in good company.

The Nature World graphic body of work is sometimes harsh, and often challenging, with nods to punk, old school hip-hop, and working class motifs – though its common thread is deeply rooted in friendship. Case in point: Their new exclusive gender-subverting collaboration with storied LA artist Cali Thornhill DeWitt’s elusive collective WSSF (some readers who don’t know Cali might recognize his work in Off White’s “Moving Still” collection). When I sat down with Andre, Antwon, and Sad Andy at Zankou Chicken in East Hollywood for our interview and asked them about the LAABF-exclusive collaboration, instead of answering with design cues, they described the nature of their friendship with the artist. That personal approach and sense of communal trust is really the infrastructure behind Nature World, and why they’re the brand to watch in 2015. Read our interview below, and find info about where to get the collaborative capsule at the end.

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