Soundbranding - Client Case: Martin Lindstrom (Example 4)
Channel: soundbranding.com
Date: 30/10/2013

In December 2003, Soundbranding (formerly Audio Management) were contacted by branding-guru, Martin Lindstrom, by a rather unclear phone connection from Australia. Lindstrom was in need of a sound branding platform to use in his upcoming project BRAND sense, and that he had selected our agency among various companies in Germany and Great Britain. Martin Lindstrom had read an article about Audio Management in a danish paper, Borsen.

Martin wanted a unique Sound Identity to create a recognizeable sound in all touchpoints, wich also included his other projects such as BRAND Child, Dualbook, BRAND Flash video's and his newest Buyology. The Brandsense Symposia, both with recogniceable intro music, and background music for his summaries during the presentation and a compilation of specifically selected libery music, to use in the breaks in the conferences, web-sites, the BRANDsense DVD and the weakly WebTV show, BRANDflash.

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