Wait A Minute: The Sequel Effect - A PR Lesson
Channel: MSL
Date: 2014-02-21

The sequel is never as good as the original, with a few rare exceptions. Something about the follow up movie just doesn't quite cut it with the audience. The same reaction applies to the Target data breach disclosed in December. The first press release Target issued had expansive visibility. The subsequent releases and content that followed had far less impact. We call it "The Sequel Effect". Watch this Wait A Minute video to learn more.

Other tips and lessons learned can be found in MSLGROUP's free eBook.
http://content.schwartzmsl.com/target-breach

Read our blog post here:
http://blog.schwartzmsl.com/the_sequel_effect_a_pr_lesson/