Why Tequila Brands Are Lying to You
Channel: Startup to Storefront
Date: 2022-10-06

The TTB (Alcohol and Tobacco Tax Bureau) is one of the biggest sources of red tape preventing fair competition in the liquor space. Suyo Pisco founder Alex Hildebrandt talks about how the TTB allows big tequila brands to avoid putting ingredients on their products so they can continue to dominate the market without telling the consumer what they're really getting.

#pisco #peru #homebrew #distilling #latino #tequila #liquor #hispanicheritage #podcast #businessinterview #losangeles #startup #startupcompany #ttb 

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