Why Do Some Customers Prefer Text Messaging? | Bret Dunlap | Automotive Digest
Channel: AutomotiveDigest
Date: 2014-04-25

There's a contingent of folks who prefer to contact the dealership through text instead of a phone call. Having text messaging as an option will capture these customers instead of sending them away. 

Bret Dunlap, Senior Vice President, Mobile, Autobytel. 

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