AoM Meeting 2022 live presentation about modelling of entrepreneurial orientation.
Channel: Mikko Rönkkö
Date: 2022-08-10

Modeling entrepreneurial orientation: Conceptualization and measurement issues

Reza Yamini and Mikko Rönkkö, University of Jyväskylä

Abstract

Entrepreneurial Orientation (EO) construct is one of the most commonly used constructs in entrepreneurship research. Yet, we argue that there are problems in both how EO is conceptualized and measured. First, we critically review the shortcomings of current EO conceptualization by asking what EO means and how specifically it is related to entrepreneurship or the three dimensions of innovativeness, proactiveness, and risk-taking through which it is commonly measured. Second, we argue that both reflective and formative measurement models that are used to model EO are problematic. To support this argument, we provide both simulation and meta-analytical evidence. We conclude that the three dimensions should be analyzed separately instead of aggregating them as a single variable as currently done in the EO literature.

The paper was included in the best paper proceedings of the Entrepreneurship Division.

https://doi.org/10.5465/AMBPP.2022.51

This was presented on the last day of the conference and the conference fatigue clearly shows in the talk.