Adnatomy | How Gold Bond Found More Ways to Say 'Sweaty Balls' Than You Ever Knew Was Possible
Channel: ADWEEK
Date: 2022-02-03

When advertising a product like Gold Bond body powder, it’s hard to get into the specifics of what the stuff is used for without pushing the boundaries of what’s, um, family appropriate.

But instead of playing it safe, the brand decided to lean into the challenge of pointing out the need for its product without really talking about it.

The result is a spot called “Euphemisms.” Created by agency Terri & Sandy, it follows two men from medieval times all the way through to the future. As they volley back and forth in time, the duo creatively detail and discuss what’s happening in their nether regions—and the problems that result without the help of a product like Gold Bond’s body powder. (Hint: Things down there are rather damp.)

#Adnatomy #GoldBond #Euphemisms

Subscribe to our channel! https://goo.gl/JpCqzs
↓↓ Leave a comment below ↓↓

Check out the original article here! https://bit.ly/3L3cp1P

Check out our full video catalog: https://goo.gl/Ky9LT8

Follow us on:
Twitter:  https://goo.gl/U2sVPW
Facebook: https://goo.gl/G5DRR1
Instagram: https://www.instagram.com/adweek/
Reddit: https://www.reddit.com/user/AdweekMag