Client Feature - Compassion Business Coach Amparo Vazqwright
Channel: George Kao
Date: 2019-01-05

In this video I interview my client Amparo I. Vazqwright, a fellow business coach! She shares some deep lessons re: compassion (including self-compassion) and how purpose and depression are related. 

Amparo writes:

"Walking away from your deeply-held purpose leads to depression. But, conversely (and thankfully), walking gradually and gently away from depression leads you step-by-step back to your purpose. It takes time and a great deal of compassion, which evolves as you progress out of depression and back into your purpose, but the end result is a completely changed “you”, as an individual more aware of and committed to your business and purpose."

"Compassion impacts one’s business powerfully. It makes you more sensitive to the journeys of your clients, and able to offer more unconditional support in service to their longer journeys. Because of this, it helps dispel projections one places on their clients. It also makes you wiser and whole-er as a business owner, willing to engage in a values-based approach, and carry that to your team (if you’re at that stage in your business) and yourself. It energizes your business and alters your relationships in as powerful a way as authenticity does. It is attractive power and just as robust." 

"To use a familiar metaphor, it’s akin to the difference between conditional parental love (“why haven’t you done this already? You must be lazy, irresponsible, ignorant or weak”) to unconditional parental love (“I’m only seeing a snapshot of the whole person you are and will become, and this is an essential part of your journey. The best I can do for you is support you, without criticism, and understand that my emotions around this are my responsibility”)

Amparo teaches 5 principles... in her words:

Given the importance stated above of infusing compassion into your business, the next logical question is…. “how?” Because each case is different, I suggest adhering to a principle-based approach, and recognizing that it has as significant impact to your bottom line, client-attraction, and longevity as “authentic marketing” does. 

Principle #1: Knowing every (internal) voice has purpose (even the voices within the voices)

Impact: the weakest argument is one that has not considered the validity or perspective of the opponent’s - that’s true whether the opponent is an external or internal voice. Every voice within you has the potential to strengthen the whole, once they are held in community with each other and allowed to learn from one another. This takes time, patience, and wisdom, but it’s so worth it.

Principle #2: Knowing every stumble has purpose 

Impact: Doubt and stuckness are an essential part of your and your clients’ journeys.  Doubt, stuckness, and darkness… these all get a bad rap. When can you see the stars? Only in darkness. When do you feel the most clarity? Most acutely after experiencing confusion. When do you develop heightened commitment to growth and evolution? Most acutely after feeling unable to move forward, stuck at a “red light”.  Running away from these experiences only delays the gratification waiting on the other side. 

Principle #3: Knowing every emotion has purpose 

Impact: Emotions are breadcrumbs of purpose and deeper value.  Anger, grief, joy, jealousy, ecstasy, bitterness, peace… every single emotion tells a deeper story about who you are and what matters to you, and diving into those stories informs who you allow yourself to become as a storyteller and service-provider.

Principle #4: Knowing you have purpose

Impact: Just by being in a room, you impact it. Just by being in a client’s life, you impact them. Your very existence is a catalyst for greater joy, power, and purpose within your own cosmos. You cannot help it. Now, whether you step forward intentionally into it or not, now that is a choice.

Principle #5: Knowing projections have purpose 

Impact: Checking ourselves in the mirror reveals why our clients’ journeys affect us as they do, and doing so brings greater awareness and compassion that can then be given back to our businesses, clients, team, and ourselves in the form of more relatable and effective content and programs.

**

Amparo I. Vazqwright is a business coach and consultant for the spiritual entrepreneur trying to reach a multicultural audience, with a penchant for mixing the ethereal with the practical. She supports small business owners in creating compassionate businesses that treat their clients, their teammates, and themselves as what they really are - multidimensional beings on a lifelong adventure to bring more joy and awareness to communities across the world.

To find out more about Amparo’s work:

www.upliftinginfinity.com/biz-coaching -- she creates custom programs depending on the client’s 3-, 6- and 12-month business goals.

Amapro's special offer for you: 30% off all packages, including custom programs! Just email amparo@upliftinginfinity.com with the subject line: “Everyone is sacred” :)