Demand Monitoring for Effective Forecasting for Independent Hotels & Lodging Operators
Channel: techtalk.travel
Date: 2022-08-09

Monica Xuereb, Chief Revenue Officer at Loews Hotels, and Chris Baniewicz, Senior Manager, Revenue Performance Solutions at Expedia Group, join André Baljeu from techtalk.travel to share their expertise and practical tips: Why is monitoring demand important for hotels and lodging operators? How to best monitor demand for effective forecasting? 

Time-Stamps

00:00 - Introduction

01:25 - Importance of Demand Forecasting

02:27 - Why is Monitoring Demand so important? What should Hotels monitor?

03:45 - The 3 Types of Demand Forecasting - Operational, Revenue & Budget Forecasting

06:44 - Methods of Demand Forecasting

What’s the difference between the two primary methods - Quantitative & Qualitative Demand Forecasting?

08:45 - Collecting & Recording Data - What types of data to consider?

14:40 - Demand Forecasting Approach & Tools

16:48 - Hotel Budget & Its Role

19:07 - Conclusion

Resources mentioned in the Video

Traveler Value Index: 2022 Outlook
https://go2.advertising.expedia.com/traveler-value-index-2022-outlook 

Travel Trend Report l Q1 2022
https://go2.advertising.expedia.com/travel-trend-report-download-2022-q1

Editorial - Revenue Performance Principles for Independent Hotels
https://www.techtalk.travel/theme/may-2022

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