The Scripted Podcast: Semantic Search with guest Ahref's Michal Pecánek
Channel: Scripted.com
Date: 12/10/2021

The Scripted Podcast is a show created for content marketers and content writers featuring real Scripted writers. We'll talk about best practices in content and SEO, our favorite marketing tools, how to find and hire writers, and all the fun and misadventure that comes with being a professional freelance writer.

In this episode of The Scripted Podcast, we sit down with Michal Pecánek, content marketer and fragrance enthusiast from Ahrefs.com. Michal has written extensively on digital marketing, including our topic today of Semantic Search. We talk about the history of search, how Google has evolved over time to get to semantic search and what it means for content writers and content marketers. 

Episode TimeStamps: 
00:00 Welcome to the Scripted Podcast. 
00:43 Our Guest Michal Pecánek a marketer for Ahrefs. One of our favorite tools and leaders in the industry and he's written some really great stuff on the subject of semantic search. 
02:05 Our topic today is semantic search. what is semantic search? Why is it important? Why should we care?
02:28 The problem with this was how we get to semantic search, we basically only get the URLs and the links between them, right?
11:49 Is it different across all languages, or are some a little more centralized to the results that you are getting in English?
13:43 Hummingbird impact 
18:50 Structured data. What's that? And why is it important for business owners to understand structured data?
24:00 How do you personally know when a writer has good on-page SEO knowledge? What are the factors that make that up, within the content itself?
25:46 If there are ideas missing. But also, what is common in all those results. If there are topics that they cover in all of them, that should be included in yours as well if you want to rank in that topic, right?
26:41 ​let's say that we're trying to produce quality content here, would you say that these focus keywords and topics are in the title, the first paragraph, in title tags? Is it throughout the piece as a whole?
30:39 It wasn't exactly content, but you gave them what they were looking for, which is the actual checker, right? 
31:32 what is the most common SEO myth that you think is out there today?
33:25 what would you recommend for writers to better understand the concept of search intent?
36:47 More about Ahrefs
37:27 Ahrefs upcoming projects 
40:48 Solve My Problem 
45:26 Thanks for Joining us today, Michal Pecánek! 
47:20 podcast take-home point discussion 
51:36 until the next episode, this was The Scripted Podcast.

When you hire a Scripted writer, you can also expect an editor with effective communication skills. Scripted editors are available for questions or concerns anytime throughout the order process. They make editing easy, moving through revisions quickly because they understand your style and vision.

Scripted also provides high-quality work for a fair price, an easy-to-use interface, and access to the best writers in the business.

Sign up for a free Scripted trial: https://www.scripted.com/business/register

Are you curious how Scripted can propel your writing career forward? Apply to become a Scripted writer today: https://www.scripted.com/become-a-scripted-writer