Nike - Find Your Greatness - "London" Ad
Channel: Anthony Kalamut
Date: 12/06/2021

Nike lost the chance to be the official sportswear sponsor of the 2012 Summer Olympics to their biggest competitor, Adidas. This meant that they were not going to get all the exposure and perks of being an official sponsor.

"Find Your Greatness" shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called London. We first join a scene at "London Gym" where a man pumps out crunches during a workout, then go to a rugby match in East London, South Africa, where a boy breaks the line handing off a larger opponent.   

In Little London, Jamaica, a female boxer works the pads with consummate skill and precision. In London, Ohio, we see a close up of a focused young baseball player catch the ball and throw it to first base in one seamless action. While each athlete defines their own goals and success, they are all connected by a unifying sense of what greatness could be to them.   

NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.