11-29-11 4:46PM
Channel: Craig Moyer
Date: 30/11/2011

Little attention is devoted to the objective scrutiny of the modern brand identity. As a society, we are bombarded with images and text, sometimes which is presented in motion along with a soundtrack. Whether acknowledged or not, this fact alone influences our behavior patterns on a daily basis. 

However, little thought is given to examining branding schemes from more than a fleeting perspective. The passing person is likely to say that advertisements are irrelevant: little attention is given to them by those who consume them the most. With the pervasiveness of the internet, this phenomenon is occurring at an unprecedented rate. 

By examining the Twitter feeds of a random, growing selection of corporate brand mouthpieces through News Anchor 2, an RSS feed reader, this piece aims to objectively examine these talking heads from a divorced context. 

By reporting on these feeds just as they would be examined under television journalism, several questions emerge. Clearly these feeds are important, they have thousands of followers and often times are only representative of a person place or thing. It is the equivalent of thousands of people following the 'thoughts' of a piece of dolomite. What are the cultural ramifications of widespread media phenomena such as this? How does corporate America use the internet? Who is ultimately behind these posts? 

By examining the feeds of ubiquitous brands on a 3-hour basis every day, this piece aims to objectively study this phenomenon as cultural object.