In Stealth Mode! Martin Kuppinger about the State of Startups with Industry Analysts
Channel: The State of Startups with Industry Analysts
Date: 17/03/2023

"In stealth-mode!" Martin Kuppinger, founder and Principal Analyst of KuppingerCole explains why #startups are so relevant to the analyst firm's area of expertise: Identity Management and Security.

KuppingerCole was one of more than 100 analyst firms that contributed to our 2022 State of Startups with Industry Analysts Research with the University of Edinburgh Business School.

We discuss how KuppingerCole appreciates emerging vendors' specific needs and limitations while maximising the practical benefits that experienced analysts can contribute even (and especially) at the earliest points in a startup's journey:

You'll find startups featured on KuppingerCole's European Identity Conference (register for the 2023 Berlin event in May!), its Leadership Compass market overviews, CybeRevolution symposium, Executive View publications and their Frontier Talk podcast, etc.

Watch this interview and Robins and my discussion afterwards, to get an authentic view into the mindset of an outstanding personality in the industry analyst community.

Thanks, Martin for being a guest on our show.

Enjoy, comment, like and subscribe!

MARTIN KUPPINGER:

https://www.linkedin.com/in/martinkuppinger

KUPPINGERCOLE:

https://www.linkedin.com/company/kuppingercole/
https://www.kuppingercole.com
https://www.kuppingercole.com/events/eic2023
https://www.kuppingercole.com/events/cyberevolution2023
https://www.kuppingercole.com/watch/frontier-talk-podcast-10-metaverse

THE SSIA INTERVIEW SERIES:

...is a bi-weekly video podcast hosted by analyst relations specialists Chris Holscher and Robin Schaffer. The interviews complement the SSIA research programme that we started in 2022 with the University of Edinburgh Business School.

Watch the results webinar: https://youtu.be/ygAFB-4v4lM

The SSIA interviews feature practitioners across the B2B tech playing field. You get first-hand experiences from people in charge of startup product-market-fit, brand reputation, and scaling the business. You get the inside perspective from industry analysts examining buyer demand, innovative approaches and emerging vendor relevance to the change and disruptions of entire categories that seemed to be cemented just yesterday...  

QUESTIONS and SUGGESTIONS:

Chris Holscher:  https://de.linkedin.com/in/holscherc/
Robin Schaffer:  https://www.linkedin.com/in/schafferar/