Mind Pump Episode #1170 | Q&A with Mike Matthews
Channel: Mind Pump Show
Date: 26/11/2019

In this episode, Sal, Adam and Justin talk with good friend, Mike Matthews about his how he built his company, Legion, and then answer questions asked by the live audience.

Protein bar companies are making out! (0:00)
What has been the worst product idea he has had? (1:30)
What products surprised him that sold well? (3:10)
How the pre-workout market has really taken off and the shenanigans that have come with it. (7:00)
Why a part of him is ashamed to be in the supplement industry. (14:22)
How all markets have unsophisticated consumers. (18:10)
Is the supplement consumer becoming more attuned? (22:00)
The self-education of Mike Matthews: How did he acquire his wealth of information? (23:15)
The ‘ah-ha’ moments the guys experienced with their training. (28:10)
How you can still be honest and be successful. (36:25)
Appreciating the value and importance of sleep. (37:00)
What are the upcoming opportunities in the health/fitness space? (43:30)
How do I stand out in the ‘content-heavy’ crowd? (58:00)
Why does he sell fat burners and not branch chain amino acids? (1:07:30)
You can build a business and NOT lie. (1:16:15)
What to do when there are detractors on your fitness journey? (1:17:29)
Is it recommended to take senna for no more than once a week and what can be done to fix oneself after excessive use? (1:25:53)
How do I transition from more active work to sedentary? (1:30:45)
 

Featured Guest/People Mentioned

Mike Matthews (@muscleforlifefitness)  Instagram
https://www.instagram.com/muscleforlifefitness/

Website
https://legionathletics.com/

The Muscle for Life Podcast
https://legionathletics.com/podcast/

Books By Michael Matthews – Amazon.com
https://www.amazon.com/Michael-Matthews/e/B006XNAP6C%3Fref=nav_ya_signin/ref=as_li_ss_tl?ie=UTF8&linkCode=sl2&tag=mindpumpmedia-20&linkId=a6059b7a9cdee6c0d87bb2b151467711&language=en_US

Eric Helms PhD, 3DMJ R&D Chief (@helms3dmj)  Instagram
https://www.instagram.com/helms3dmj/

Mark Rippetoe (@CoachRippetoe)  Twitter
https://twitter.com/CoachRippetoe

Kelly Starrett (@mobilitywod)  Instagram
https://www.instagram.com/mobilitywod/

Related Links/Products Mentioned

Nitrate in beetroot juice lowers blood pressure, study finds
https://www.sciencedaily.com/releases/2010/06/100628161123.htm

Energy Drinks and the Risk of Cardiovascular Disease: A Review of Current Literature
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5501707/

Stimulant-Containing Energy Drinks
https://www.acc.org/latest-in-cardiology/articles/2018/02/28/10/46/stimulant-containing-energy-drinks

The Max-OT Workout
http://www.simplyshredded.com/the-max-ot-workout-a-full-and-in-depth-review.html

Starting Strength – Book by Mark Rippetoe
https://www.amazon.com/Starting-Strength-Basic-Barbell-Training/dp/0982522738/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=mindpumpmedia-20&linkId=cef03e47b03236d5bf4c506652d2fe95&language=en_US

Mark Rippetoe on training for strength vs. “aesthetics”
https://legionathletics.com/mark-rippetoe-interview-part-1/

f.lux: software to make your life better
https://justgetflux.com/

Visit Felix Gray for an exclusive offer for Mind Pump listeners!
https://shopfelixgray.com/welcome?utm_source=veritone&utm_medium=podcast&utm_term=felixgray&utm_campaign=mindpump

Tonal: The World’s Most Intelligent Home Gym
https://www.tonal.com/

Visit PRx Performance for an exclusive offer for Mind Pump listeners! **Code “mindpump” at checkout**
https://prxperformance.com/pages/2019-black-november?utm_source=Referral%20-%20Mind%20Pump&utm_medium=Podcast%20marketing&utm_campaign=Mind%20Pump%20Black%20Nov

Prime Bundle | MAPS Fitness Products – Mind Pump
https://www.mindpumpmedia.com/mfp-prime-pro-bundle

Digital Minimalism: Choosing a Focused Life in a Noisy World – Book by Cal Newport
https://www.amazon.com/Digital-Minimalism-Choosing-Focused-Noisy/dp/0525536515/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=mindpumpmedia-20&linkId=9ff2c6ea01489277266d426e298c33bd&language=en_US

Stillness Is the Key – Book by Ryan Holiday
https://www.amazon.com/Stillness-Key-Ryan-Holiday/dp/0525538585/ref=as_li_ss_tl?ie=UTF8&linkCode=sl1&tag=mindpumpmedia-20&linkId=b76cfc45eb0dab41cf52c47eb1b4ad09&language=en_US

Intuitive Nutrition Guide | MAPS Fitness Products – Mind Pump
https://www.mindpumpmedia.com/nutrition-guide

Legion Athletics – Science
https://legionathletics.com/the-science/

The Beginner’s Guide to Forskolin Supplementation
https://legionathletics.com/forskolin/

Senna (Senokot): laxative to treat constipation
https://www.nhs.uk/medicines/senna/

Hunter-Gatherer Energetics and Human Obesity
https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0040503

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