The hidden element towards Transit Accessibility
Channel: More Than Transit
Date: 2024-02-02

Transit can be accessible and attract riders in many ways. However, there is one factor that will help build a first impression from riders to transit that isn't often talked about a lot, yet can be a defining factor to hold potential riders' interest in taking public transit, and that is fare collection and ticketing. While the price of a bus ride or train ride can be an attraction, the procedure of how to pay for transit represents another gateway to make riding transit easier or more difficult, and this can determine riders' intention to use the service in the long run. 

If you find my content to be helpful or entertaining, please feel free to check out my Patreon and Buy Me a Coffee for a small donation. I highly appreciate any amounts you chip in!
Buy Me a Coffee: https://www.buymeacoffee.com/morethantransit
Patreon: https://www.patreon.com/morethantransit

Sources used for the video:
C40Cities: How to make public transport an attractive option in your city: 
https://www.c40knowledgehub.org/s/article/How-to-make-public-transport-an-attractive-option-in-your-city?language=en_USi 
James Gooch: Fare Capping: what is it and how does it work? 
https://blog.masabi.com/blog/fare-capping-what-is-it-and-how-does-it-work 
Brandon Lewis. The Future of Paying for Public Transit Will Bring Better Connections. 
https://www.masstransitmag.com/technology/fare-collection/article/53060562/the-future-of-paying-for-public-transit-will-bring-better-connections 
Edmonton Transit: Fare Capping. 
https://www.myarc.ca/features/fare-capping 
Nicolas Pocard: 4 Ways to Improve Public Transport (With Input From the Public). 
https://blog.ballard.com/4-ways-to-improve-public-transport?hs_amp=true 
Mass Transit. Public transportation survey finds riders rank convenience as the highest priority when choosing transit. 
https://www.masstransitmag.com/management/press-release/21133994/masabi-us-ltd-public-transportation-survey-finds-riders-rank-convenience-as-highest-priority-when-choosing-transit 
Emily Grisé, Ahmed El-Geneidy. Where is the happy transit rider? Evaluating satisfaction with
regional rail service using a spatial segmentation approach https://tram.mcgill.ca/Research/Publications/GO_train_satisfaction.pdf 

Music in the video:
"Sappheiros - Embrace" is under a Creative Commons license (CC BY 3.0)
https://www.youtube.com/c/Sappheiros  
Music promoted by BreakingCopyright: https://bit.ly/embrace-song

Other recommended readings
"Happy City" by Charles Montgomery
"Dream Cities: Seven Urban Ideas That Shape the World" by Wade Graham
"Strap Hanger" by Taras Grescoe
"Better Buses Better Cities" by Steven Higashide

My Social:
TikTok: https://www.tiktok.com/@morethantransit 
Threads: https://www.threads.net/@morethantransit
Instagram: https://www.instagram.com/morethantransit/
Discord Server: https://discord.com/invite/WQJrNVh2MJ
YouTube: https://www.youtube.com/@morethantransitt/?sub_confirmation=1

---------------
Chapters:
0:00 Intro
0:30 Time for an improvement!
0:44 Fare collection - a small but important process
0:50 The challenges of transit payment
01:31 Challenging process leading to discouragement 
01:37 Accessing the special transit passes: Low-income, subsidized or free passes
02:00 The process of getting the pass
02:26 The problematic loophole: the "Accessibility Pass"
02:43 Solutions for better accessibility to Special Transit Passes.
03:05 Things to look out for when implementing online applications
03:37 The innovative techniques to improve transit ticketing in general
03:50 Solution #1: Mobile Ticketing
04:14 Things to consider with Mobile Ticketing and Physical Card payment
04:22 The importance of linkages between online and physical tickets
04:36 The innovation of Mobile Ticketing: The one-for-all card
04:48 Solution #2: Interac Debit and Credit card payment
05:27 Solution #3: Fare capping
05:47 Explaining a scenario of Fare Capping - The Monthly Pass case study
06:18 Fare capping on a regional scale: The Fare Zones
06:38 Fare Capping saves you money - The Monthly Pass and Daily Pass case studies
07:18 The importance of mobile ticketing
07:28 The risk of using cash and change as a payment
07:37 Statement from C40Cities on the need for better fare collection methods
08:00 Masabi's Research on Transit User's Perception
08:19 Case Study of new mobile ticketing system in Tallahassee, FL.
08:43 Improved ticketing speed up the boarding process and reduce delays
08:50 Conclusion
09:10 Reiteration on the importance of ticketing system
09:30 Ending and Donours Shoutout.