Great Marketing is Your Truth Shared
Channel: How Great Marketing Works
Date: 08/05/2019

We asked Founder Finola Howard to share with us what she means by Marketing is your Truth Told and Great Marketing is your Truth Shared. 

In this short video she explains Marketing is very often misunderstood. It's thought to be PR, Advertising, Social Media etc But it's not any of those things. In fact, it's ALL of those things and more. 

But essentially it's about Truth. A truth that you present to the world in YOUR way. Whether you are present or not. But if you can present that truth in a way that it connects with your customers and they in turn share it. You will have done something significant for your business. You will have done something GREAT. 

This is Great Marketing and Great Marketing Works!

Finola has also written a blog post about this topic to dive a little deeper into it. Check it out at https://www.howgreatmarketingworks.com/what-is-great-marketing-to-you/

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-- How Great Marketing Works is an online marketing program designed to help you build, grow and scale your business. 

Borne out of  the experience of founder Finola Howard while working with businesses of all sizes throughout her 25+ years consulting - our Membership Site is designed to be both your companion and mentor,  helping you to  navigate the Entrepreneurial Journey Successfully. 

In her work with thousands of businesses, Finola saw a consistent pattern emerging in terms of obstacles faced at key points in the life of the business.  Surprisingly, she discovered that the businesses, regardless of size or industry, kept hitting the same walls at around the same time, every time. And while the specifics of each fix were different the core solution or approach was often the same. The business simply had to follow the map. 

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