Heineken - The Social Swap
Channel: THALIHITA
Date: 2023-09-20

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Heineken - The Social Swap

Actor / Actress : Jill Scott [a former England women's international player]
    Gary Neville [a former England men's international player]
Agency  : Le Pub
Campaign : The Social Swap
Advertiser : Heineken
Brand  : Heineken
Length  : 60 seconds
Posted   : Sept 14, 2023

In this Movie Ad we’ll walk you through:
The Social Swap is a social experiment by Heineken that challenges gender bias in football commentary.

TIMESTAMPS :
00:00 Heineken - The Social Swap
Plot :
The experiment was designed to highlight the different ways in which male and female pundits are treated on social media. The experiment involved two pundits, Jill Scott and Gary Neville, swapping social media accounts during the UEFA Champions League. Scott, a former England women's international player, and Neville, a former England men's international player, commented on the matches from each other's accounts. 
Scott received a barrage of sexist and misogynistic abuse, while Neville received largely positive comments. The experiment showed how women in football are often dismissed and judged based on their gender, rather than their expertise.

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