Anthony Long, Global E-commerce Capability Lead Kimberly-Clark
Channel: E-Commerce Brasil
Date: 2017-09-13

E-Commerce Brasil 2017, Anthony Long, global e-commerce capability lead of Kimberly Clark spoke about, It's Just Shopping - Consumers don’t “do e-commerce” or “run an omnichannel”. They go shopping. E-commerce and traditional retail don't have to be in channel conflict