2020 Canadian Email Summit - Find Your Moxie: Stop Fighting & Start Educating
Channel: Canadian Email Summit
Date: 2021-03-02

Speaker: 
Anna Forbes – Executive Coach, Founder & CEO @ Smooth Consulting Services

The current state of email marketing demands new ways of thinking and expanding capabilities. Combined with pesky algorithms, technical rules, and opinions of colleagues and senior leaders who may not fully grasp the intricacies, it can be challenging to get even get a simple email out the door.

So many email marketers shy away from taking the lead after feeling frustrated, stressed, and under-appreciated by the demands of the job.

Do you sometimes feel like no one understands how email marketing really works? You know complaining or becoming defensive doesn’t get you very far, so how do you move from implementer and task-taker to a respected, trusted adviser? You reclaim your authority, demonstrate your expertise, and take the lead!

People see things from their own perspective until a catalyst helps them shift it – be the catalyst! It might not be easy, you may face a lot of resistance at first, but when you know the success of the campaign is at stake, it is imperative that you make the effort to take the lead.

This session will show you how to reclaim your power, showcase your expertise, and get the buy-in you have been striving for!