Customer Lifetime Value and Spreadsheet Modeling - Dynamic
Channel: Dr. Baker SDSU Marketing
Date: 2023-04-18

This is a video is a part of a conversation about Customer Lifetime Value.  This video demonstrates how a "dynamic" CLV calculation connects marketing inputs to CLV valuation.

Spreadsheet used in video:
https://drive.google.com/uc?export=download&id=1buQ-s1hXSG71VHZHGTcah1AST5fGSwuH