Why Great Content Builds Audience Trust with Melanie Deziel
Channel: SalesPOP!
Date: 02/04/2023

Content is one of the most powerful tools in any business's arsenal. Great content allows businesses to build trust with their audience and nurture relationships. It also helps to create a positive impression that can help businesses stand out from the competition.

When done right, great content can be a powerful tool for building an audience's trust. By providing valuable and relevant information, businesses can establish themselves as experts in their industry and demonstrate their commitment to delivering quality content. Additionally, well-crafted content will encourage more engagement from readers, leading to better relationships with them over time. Thus, great content serves as a key factor in developing lasting relationships and building trust with customers.
0:00 Introduction  John Golden introduces Melanie Diesel and the topic of earning audience's trust with content.

Importance of Quality Content [00:01:24] John and Melanie discuss the importance of quality content in building trust with an audience.

Trust Audit [00:03:08] Melanie explains the need for a trust audit to understand what the company is claiming and what expectations they are setting for its audience.

Understanding the Audience [00:04:17] John and Melanie talk about the importance of understanding the audience and creating content that works for them.

Consistent Voice [00:05:39] Melanie emphasizes the importance of having a consistent voice that matches the company's claims and promises and meeting the audience's expectations.

Content Strategy [00:08:18] Importance of understanding the story, message, and voice before selecting the media for content.

Selecting the Right Platform [00:10:09] Choosing the right platform based on the audience and the story being told.

Being Realistic About Content Creation [00:12:08] Acknowledging the need for help and being selective about platforms and frequency of posting.

Understanding Your Role in the Customer's Life [00:14:40] Knowing the relationship between the brand and the customer and providing valuable updates or meaningful content.

Unlocking Creativity [00:16:02]
Melanie Diesel talks about the importance of accessing creativity and how it can be done through prompts or frameworks.

Quality Content and Third-Party Logistics [00:17:12]
Melanie Diesel and John Golden discuss the importance of quality content and how third-party logistics can help in delivering ideas.

Future of Content [00:18:17]
Melanie Diesel talks about the future of content and how AI tools can be helpful in making the content creation process faster, easier, and more efficient.

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