Doritos Faces Boycott Over Israeli Ad With Gay Couples | Queer News Tonight
Channel: Queer News Tonight
Date: 2022-02-01

Doritos is facing boycott calls from some conservative religious Israeli Jews after the chip manufacturer released an advertisement featuring gay and lesbian couples. The ad was posted last week on Doritos’ Hebrew-language social media accounts ahead of Family Day, or Yom HaMishpacha, which will be marked this Tuesday. The holiday began in Israel as Mother’s Day, but was later expanded to honor the contribution of all parents in raising a family. The ad begins by showing members of Israeli families, as a narrator says family is not something one chooses. The narrator says in the commercial as different families are shown, “But there are some families that do choose to be families. There are families created by the complex reality. There are families that traveled to the other side of the world on the path to [becoming a] family.”  The commercial shows families that include 2 women with children, a gay couple with a baby, and a single father.  The commercial ends saying, “There are many families and they are all special and even if it takes courage to dare in all choices, all families deserve to be families.”

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