TTT |  Mike Ford - SiteMinder | S03E05
Channel: techtalk.travel
Date: 2019-06-06

During a trip to Sydney, we took the opportunity to sit down with Mike Ford, Founder and Managing Director at SiteMinder. Mike shares with us the challenges he faced building SiteMinder to the business it is today, the current state of the hotel tech space, Direct vs OTA, Book on Google, and other great insights. 

00:33 - Chapter One - Background
05:28 - Chapter Two -  Describing what SiteMinder does?
06:28 - Chapter Three - SiteMinder scaling challenges
10:09 - Chapter Four - Direct Reservations vs OTA
13:39 - Chapter Five - Book on Google
15:26 - Chapter Six - Tech challenges for independent hotels
20:02 - Chapter Seven - New application categories
23:32 - Chapter Eight - Mike’s opinion on tech in the next 3-5 years 
27:06 - Chapter Nine - 5 minutes with a room of hoteliers

https://www.linkedin.com/in/mike-ford-107b242/
https://www.siteminder.com/

Website: https://www.techtalk.travel
LinkedIn: https://www.linkedin.com/company/techtalk-travel/
Twitter: https://twitter.com/TechTalkTravel
Facebook: https://www.facebook.com/techtalk.travel/
Instagram: https://www.instagram.com/techtalk.travel/
Soundcloud: https://soundcloud.com/user-738331289