ICoISSE 2020    Dicky Jhon Anderson Butarbutar  - Annisa Lisdayanti from  Widyatama University
Channel: Lae Dije
Date: 2022-05-02

The International Conference on Innovations in Social Sciences and Education (ICoISSE). Theme :
"The Contribution of Academics, Researches, and Educators in Facing Industrial Revolution 4.0 Challenges: Creating Innovation"

The Impact of External Business Environment on Marketing Strategic Impacting Marketing Performance in The Retail Industry in Bandung, 
by Dicky Jhon Anderson Butarbutar (Universitas Widyatama) & Annisa Lisdayanti (Universitas Widyatama).

The type of research used in this study is quantitative researchSampling techniques is randomlyThe sampling method used Slovin technique with alpha 10%, resulting in research samples of 82 minimarket. To test the validity of these two kinds of tests, the validity test (test of validity), the test of reliability, and the Path analysis. The Data in this study will be processed using the program Statistical Package for Social Sciences (SPSS) version 26.0The data source used in this research is primary data, which is the research data obtained directly from the original source. The data in question is the survey data obtained from the owner/manager of a minimarket retail company in the city of Bandung.

Acknowledgments to the Directorate of Research and Community Service of the Directorate General for Strengthening Research and Development at the Ministry of Research, Technology and Higher Education which has funded the research.