Should you buy fake followers to grow your social media?
Channel: Sharon Haver - FocusOnStyle
Date: 09/04/2019

SOCIAL MEDIA REAL TALK: Are you better having fake followers to look prestigious or scale as you go? ⭐⭐⭐ BECOME AN AUTHENTIC SUPERSTAR IN YOUR BUSINESS, IT'S FREE!  // LEARN MORE: http://authenticsuperstar.com/
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If you don’t advertise but still want to grow your following “organically” this will be eye opening as well. You'll also get a gorgeous albeit windy view of the New York skyline.

A funny thing happened on our way to analyzing Facebook ad targeting.

We were pretty pristine on our target and lookalike aligned audiences but suddenly started getting a lot of TOTALLY off-base responses.

Clearly, these people were not exactly the interest group of our targeted audience but were still, living breathing humans who like and comment (as a job).

As these were paid ad efforts, we started to get granular to see who the culprit was so we could stay on focus and not waste a rather large ad spend at the time.

Much to my surprise, the “crud” list were followers of a pretty major business coach.

A deeper dive proved that a BIG chunk of her audience was “fake.” 

Now, this is not uncommon.

So don’t freak out that you have a teeny list.

And there is nothing wrong — if not very smart— to go after your target audience.

But padding it with fake followers to produce a vanity number won’t benefit you in scaling your brand.

Consistency and value will help you grow.

Maybe an ad spend and targeted engagement too.

What I want to leave you with is things aren’t always as they seem- so don’t beat yourself up that your efforts are not scaling as quickly as others.
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They actually might be scaling more but you’re comparing it to someone who pads.
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One thing you can do right now to connect and scale with the RIGHT people for you, is to be authentic, it starts with your photos.
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💎Join me at AuthenticSuperstar.com and I’ll show you how.







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❤️ ABOUT SHARON:
Sharon Haver helps women entrepreneurs and small business owners be seen so that they can step into their star power. She has a three decade career as a style + success strategist including New York fashion stylist for 15 years, internationally known fashion, beauty and style expert, bootstrapping web entrepreneur, speaker,  and the founder of FocusOnStyle.com, online since 1999, syndicated fashion advice columnist on the Scripps Howard News Service, the creator of The C'est Chic Crash Course, Simply Amazing Headshots, Authentic Superstar, author of StyleWORD, Fashion Quotes For Real Style, and host of the 7 Days to Amazing Podcast. Sharon or her work have been featured in the media almost 1,000 times.  // Learn More Here: https://focusonstyle.com/about-sharon-haver/

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