Overview of Qualitative research. #research #qualitativeresearch #analysis #researchmethodology
Channel: SPM & Research with Dr Rock Britto
Date: 04/09/2023

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Qualitative research is a research methodology that focuses on exploring and understanding the underlying meaning, experiences, perspectives, and behaviors of individuals or groups. Unlike quantitative research, which is primarily concerned with numerical data and statistical analysis, qualitative research relies on non-numerical data, such as words, images, observations, and narratives, to uncover insights into complex phenomena.

Key characteristics of qualitative research include:

Open-Ended Data Collection: Qualitative research involves collecting data through methods such as interviews, focus groups, participant observations, and document analysis. These methods allow for open-ended questions and discussions that encourage participants to express their thoughts and experiences in their own words.

Subjective Nature: Qualitative research recognizes that individuals' experiences and perspectives are inherently subjective and context-dependent. Researchers aim to understand these subjective viewpoints rather than trying to quantify them.

Small Sample Sizes: Qualitative research typically involves smaller sample sizes compared to quantitative research. Researchers often select participants purposefully or use a sampling strategy that allows for in-depth exploration of the phenomenon of interest.

Data Analysis: Qualitative data analysis is often iterative and involves techniques such as coding, thematic analysis, content analysis, and constant comparison. Researchers identify patterns, themes, and categories in the data to develop a deeper understanding of the subject matter.

Rich Descriptions: Qualitative research emphasizes the importance of providing rich, detailed descriptions of the phenomena being studied. This includes capturing the context, nuances, and complexities of the subject matter.

Theory Development: Qualitative research can contribute to the development of theories or models by generating new concepts and insights. It is often used in exploratory and hypothesis-generating research.

Flexibility: Qualitative research is flexible and adaptable to the research questions and context. Researchers may modify their data collection and analysis methods as they gain a better understanding of the topic.

Ethical Considerations: Ethical considerations are crucial in qualitative research, particularly in ensuring informed consent, protecting the privacy and anonymity of participants, and maintaining the trustworthiness of the research process.

Qualitative research is widely used in various fields, including sociology, psychology, anthropology, education, healthcare, and business. It is particularly valuable when researchers aim to gain a deep understanding of complex human behaviors, social processes, cultural phenomena, and subjective experiences. Qualitative research findings can inform policy, practice, and further research in these areas.  
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