Stacking S Curves
Channel: Product Launch Hazzards
Date: 24/05/2018

No product lasts forever. Consider yourself lucky if your original product is still in the market for five years-- we call it a platinum record if it reaches the five year mark. Some of the products we have developed have been in the market for decades, including the Aeron Chair, which is still being sold 25 years after it first came out. How do you stay on top of the game and keep consumers coming back for more from your brand? An S curve is an oft-used tool in product management and project management, a graph that tracks the growth rate of your sales so that you can align your business development plan accordingly and consistently beat the competition. Learn how to future-proof your business by looking at your product growth S-Curve, and knowing when exactly you should start planning for the next big product to launch.

Join Product Launch Hazzards http://productlaunchhazzards.com - Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. 

New Consumer product launches are inherently risky, and the odds of success are not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. 

Within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, industrial designer and product development expert Tom Hazzard, and their team of proven product launch experts share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. Join us today! http://productlaunchhazzards.com