Martin Barnes on #VDEF22
Channel: The New Art School
Date: 2022-10-17

To participate in the talks and workshops register here: https://hopin.com/events/virtual-design-education-forum-2022/registration

What I learnt pitching creative to Mercedes in China

In 2013 I was asked by the China Mercedes HR team in Beijing to design the logo for their internal social club. After the briefing, I had a week to develop some concepts. I knew that Mercedes had high expectations and that the people I would pitch the ideas were not the final decision-makers. I created six different directions, confident they would like at least two of them. I emailed a PDF with my concepts and then got a phone call asking me to come in for a meeting. They sounded concerned. This was not what I expected ...

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Please watch: "Design Education Talks Ep. 80 - Tony Pritchard" 
https://www.youtube.com/watch?v=Or1xo5ew0yg
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