Healthy Snacks with the Ultimate Brain Squeeze - Brainiac Foods (Full Episode)
Channel: Startup to Storefront
Date: 31/03/2022

Parents will always want what’s best for their children. Many go to great lengths to give their child just the tiniest leg up if that will mean success down the line. Whether that be after-school tutoring, private music lessons, or waking up at 5am on a Saturday morning to drive your kid to practice, it’s not difficult to find examples of parents making their child’s development a priority. But what about that child’s nutrition? Our guest today is Mark Brooks, co-founder of Brainiac Foods. Mark, together with his co-founder Jonathan Wolfson, found that certain nutrients were essential to early brain development; notably choline and omega-3. The problem is, it’s not always easy to get your child to ingest foods that contain these nutrients. So the two founders decided to put a twist on a product that was already a hit in school lunchboxes: yogurt. By adding choline and omega-3 to yogurt they were able to support early-childhood brain development without asking parents (or kids) to sacrifice taste for growth.

So listen in as we cover everything from why they’re not trying to be the #1 applesauce company, why food is the first line of defense when it comes to healthcare, and why it’s not nutritious if it’s not eaten.

#entrepreneurship #businessinterview #podcast #podcasts #losangeles #brainpower #brain #brainfood #brainiacs #healthyfood #healthylunches

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🧠 Brainiac Foods:
Website: https://brainiacfoods.com/
Facebook: https://www.facebook.com/BrainiacKidsFoods/ 
Instagram: https://www.instagram.com/brainiacfoods/

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🎙️ Startup to Storefront Social Media: 
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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😎 Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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🎵 Our Music:
https://www.instagram.com/doubletouchofficial/

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⏱️ Timecodes:
00:00 Intro to Brainiac Foods
1:21 What made you want to start Brainiac Foods?
3:38 Was the solution always Omega-3s?
4:47 Where does Omega-3 naturally occur?
6:49 What was your first product?
9:22 Who is the decision-maker in the family?
11:17 What do kids like the most?
13:14 Does vitamin delivery matter?
15:12 How did you decide on the price point?
16:37 Is your goal to get into schools?
17:38 What are the obstacles?
19:24 How do you market to kids?
22:02 Do you ever have to calm yourself down
22:54 How many products do you have?
24:10 How does the peanut butter and almond milk come?
24:36 Do you worry about competition?
24:50 Who are the big players in the yogurt space?
25:07 Has anyone tried to add Omega-3s to apple sauce as well?
26:01 From Brainiac Kids to Brainiac Foods.  Why the rebrand?
27:17 Do you have any surprising consumer data?
29:21 The Joe Rogan Effect
30:38 Things are about to take off
31:59 How long is your commitment?
34:18 What's the next big venture?
34:50 What is Expo West like?
38:15 The downsides of conferences
38:42 How do you pull people in at conferences?
40:13 The goal is to feed families right