Challenge Body Stereotypes with Tetley Green Tea Immune's #everyBODYcan Campaign"
Channel: Campaigns of the World®
Date: 2023-03-25

#tetley #greentea #stereotypes #women #female 

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About Campaign:
Tetley Green Tea Immune, a leading green tea brand in India, has launched a new brand campaign called #everyBODYcan. This campaign aims to challenge stereotypes often associated with fitness based on body type and promote the importance of both internal and external fitness. The campaign showcases real women of different ages and body types surprising the judging eyes of onlookers with their capabilities, leaving viewers empowered with the belief that they too can do more than what people around them may perceive they are capable of. The campaign closes with a powerful message that challenges stereotypes associated with various body types - "My Body Can, Your Body Can, Every Body Can". Through this campaign, Tetley is taking a step towards helping women realize their inner potential and promoting body positivity.

Credits
Agency: Lowe Lintas, Bangalore
Production Credits: 
Production House: Crazy Few Films
Director: Sharat Kumar 


This video is about:
Tetley Green Tea Immune, #everyBODYcan, fitness stereotypes, body positivity, internal fitness, external fitness, body types, body shaming, real women, capabilities, empowerment, body image, healthy living, healthy lifestyle, women's empowerment, body diversity, Campaigns of the world, Digital Campaign, Advertising Campaign, Tea Campaign