Branding - The Apple Case Study and Brand Evolution - 44 Years to $1 Trillion
Channel: AirTight Management
Date: 2020-12-24

The history and evolution of the Apple logo and its early days in the 1970's. My first job as a Software Engineer was programming Apple IIe computers for a division of Grumman Aerospace called ISI Systems.  I even edited a book on the Apple IIe for Addison-Wesley when I was age 22 because a was a top expert by then having already programmed computers for about 6 years. As a result, I followed Apple closely for 4+ decades.
Apples first big hit that lasted 16 years and many flops after that before getting it right a second time. 
The Super Bowl Apple 1984 commercial that only aired once.

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Bob Norton, creator of The CEO & Entrepeneur Boot C amp, has been a CEO since 1989 and grown two startups to over $100 million in sales, and has helped hundreds of other Entrepreneurs and CEOs launch or scale their companies. He has been a CEO Coach and Adviser since 2002 and is a thought leader in Management Science, Innovation, Entrepreneurship and scaling business rapidly. He is also the creator of AirTight Management, the world's first modular Management Operating  System (MOS) that installs all the infrastructure needed to scale a company to 50, 500 or even 10,000 employees. See http://www.airtightgrowth.com/