No one will remember any of your content -- except the good stuff -- so share from the heart!
Channel: George Kao
Date: 2015-09-28

When it comes to content creation, here is a harsh truth... but at the same time, truly wonderful:

No one is going to remember *any* of your content, except the few pieces that are *really* good.

For example: music artists.  Their popular songs are what they're known for.  Their unpopular songs no one remembers.

It's true on social media too.  Facebook features the popular stuff.  Barely anyone will see the posts that got few or no likes. 

Blog posts, same thing.  If people love it, and they link to it, Google notices and bumps it up in the search rankings.

*What this means is that you can feel liberated to share* whatever you believe to be helpful, important, interesting, funny... anything you believe is worth sharing.

*...because it's not up to you to decide.*

Your role is to create and share.  

Your audience's role is to decide whether that content is worth remembering!

If it is worth it, they will definitely let you know by their likes, comments, and shares.

If however you don't see much engagement, it's the audience's gentle feedback that they didn't think much of it, no matter how important it felt to you.  So what you do is simply *move on* to creating or sharing the next thing.  

Trust me, there have been many things I've shared that I felt were really important... but you didn't think so, and many others in my audience thought nothing of those pieces.

It's not your fault, or anyone else's.

It's simply the constant illusion that we content creators experience: the ugly baby syndrome.

Just because I created a piece of content, it feels important to me.  

Same with you: if you spent time recording a video or writing a blog post, it naturally feels more important to you, than to anyone else who consumes it.

All we can do is to share content with our audience and let *them* tell us (through their likes) whether it's objectively worthwhile.  

*If we hear silence* it means that we were in our own heads when we made that content.

...or, that we didn't share it with the right audience.  The content may have been good, but it wasn't relevant for *this* audience that we shared it with.

**

Sometimes, we get *lucky* and our content is loved by our audience.

(We can dramatically increase our luck by sharing lots of content!)

When that happens, our content will be picked up by the internet and social media algorithms, and generously shown to others who *weren't* part of our audience... new people who could decide to join our tribe!

However, most of the time (this is simply statistics) our content *doesn't* go viral.  It might be barely liked by our audience.

But here is the silver lining:

Nobody will remember those "meh" pieces of content.

So be open and liberated to share as much content as you want!

...taking into account not to inundate your audience with too much frequency, however.  

Here's a basic guide about how often to share: https://blog.bufferapp.com/how-often-post-social-media

**

There is an important underlying point here:

As long as you ground yourself and your actions *in a spirit of service and helping, then you can only win.*

You either learn... or you get good results.

Whenever you share content, you are learning, simply because you are practicing.  

If your audience *happens* to like it, you win because more people are seeing it.  

If no one likes it, you *still* win because by simply creating or sharing content, you are getting practice expressing your voice and experimenting how to resonantly share your ideas.

However; if you do not ground yourself in a spirit of true service and helping, but instead you come out of fear or greed, and you take advantage of people, they will remember.

I made this mistake in the first few years of my business.  

I shared content and offers primarily out of a deep fear (that I wouldn't make enough money or get enough popularity) or out of greed (want to make even more money or be even more popular)... and really, I ended up taking advantage of people.  

Back then, I was freely sharing only teaser-content, not the real stuff.  That good stuff?  I made my audience *pay* for.  I pretended to give "free trainings!" but they were a carefully designed ploy to get them to buy the real content later. 

Many of my previous audience members never forgot.  

Even though I'm in my 7th year of business, it feels like only 2 years ago, I started over completely in building a new audience, one that I would truly serve and help, who could truly trust me.

Though it was painful, I am glad to see that now.  I am grateful for the spiritual growth I've experienced.  

It feels like such a blessing now to create and generously share, out of a spirit of service and helping.  It fills everyone's heart who benefits, including mine.

**

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