How to Attract More Opportunities by Leveraging Your Inventory | Luxury Listing Specialist
Channel: Luxury Listing Specialist
Date: 24/10/2019

To build a name for ourselves in the luxury market, we need to do the work to attract great results, and that starts with the listings we have. How can we leverage our inventory to ensure potential clients know who we are? What happens if we don’t have any inventory of our own yet? How can offering a more hands-on experience at our open houses boost our chances of success? On this episode, CEO and senior partner of BVO Luxury Group of Keller Williams Realty, Andrew Bloom, shares how we can make the most of our inventory and open houses. 

Takeaways + Tactics 

- We should be showing the listings we’ve closed. By sharing the houses we’ve sold, we are giving proof of our great results.
- If we don’t have inventory of our own, we can provide our client base with a record of other houses sold in the market. Doing so showcases our knowledge of market trends.
- Offer visitors at open houses an opportunity to get involved by allowing them to give feedback. 


To offer our clients unique value, we need to go above and beyond in both the service we offer them, as well as in our marketing. Use inventory to boost business and to bring attention to our listings. These don’t need to be our own listings; we can use other agents’ inventory, as long as we disclose that we did not sell them. By showing our results and our knowledgeability, we can promote ourselves as industry experts. Then, it’s up to us to offer unique open house experiences. The luxury market requires us to exceed all expectations, so playing safe is never an option. 




Michael LaFido is the author of the books 'Luxury Listing Specialist' and 'Marketing Luxury'. Michael has created a nationally recognized luxury certification for real estate agents which is known as Luxury Listing Specialist (LUXE).
Many agents within the industry are calling Michael's methods "The New /standard" for marketing luxury homes today.

Michael LaFido
Marketing Luxury Group I Luxury Listing Specialist
(888) 930-8510 | michael@marketingluxurygroup.com 
MarketingLuxuryGroup.com
LuxuryListingSpecialist.com
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