9 Tips on How to Increase Your Email Open Rates | The Journey
Channel: GoDaddy
Date: 2020-10-07

9 Tips on How to Increase Your Email Open Rates. Check out more The Journey content at https://bit.ly/GDTheJourney.

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As a business owner, you probably rely on email as a primary line of communication with your customers and prospects. 

That’s why it’s important to make sure your emails make it past your recipients’ spam folders. Spammy emails can both sideline your email marketing efforts and hurt your business’s credibility.

⏰TIMESTAMPS⏰
00:43 – What causes spammy emails?
01:23 – Use a domain-based email
01:53 – Include your name and physical address
02:36 – Use an appropriate, short and accurate subject line
03:17 – Monitor your email metrics
04:25 – Send valuable email content
05:54 – Use correct grammar and capitalization
06:23 – Avoid using common terms used by spammers
07:16 – Avoid embedding excessive files
07:42 – Include a link to unsubscribe

What causes spammy emails?
Typically, this happens because the sender has done something to trigger the recipient’s spam filters. ISPs, networks, and spam filters have a constantly evolving list of criteria and triggers used to judge an email’s spam score to determine which email gets through or not. 

This spam score is a major part of your email address’s reputation. If you rack up a high spam score, your email address reputation will go down and your messages might be rejected or deleted.

How to avoid sending spammy emails?
Each email provider has its own unique rules and processes for handling spammy emails, but there are a handful of universally-accepted rules that email providers will follow. By being aware of these simple criteria, your email has its best chance to make it to its intended party.

Follow these tips to avoid sending spammy emails to your customers:

1) Always use a domain-based email address.
As a business owner, creating a professional email address using that domain name should be one of your first steps. Having a professional, domain-based email address is an inexpensive cost of doing business and lends credibility to your email messages.

2) Make sure that your name and physical address are in your email.
The CAN-SPAM Act established regulations and guidelines for businesses sending commercial emails. Part of this law deals with truthfully identifying yourself and requires that you include your business’s name and physical address in your email messages. 

Tip: If you operate your business from home and do not want to broadcast your home address, consider getting a PO box to use as your business address.

3) Craft an appropriate, short and accurate subject line.
Your subject line is your introduction to your audience. Use your subject line to clearly identify your email content so your recipients recognize immediately that the email is from you and what they’ll find when they open your message.

4) Monitor your email metrics.
Your email list might be composed of users that originally opted into your emails, but perhaps they no longer want to read your emails. Knowing who is opening your emails will help craft the ideal email list.

5) Send valuable email content.
When drafting your email, craft your message to be concise and interesting. To keep your message focused, include a call-to-action and place it near the top of your email. 

6) Use correct grammar and capitalization.
Take the time to proofread your email. You want your email to reflect the professional you are, so take the time to craft well-edited messages.

7) Avoid using common terms abused by spammers.
There are too many specific terms to list, but the main point to keep in mind is that you want to ensure that you’re crafting genuine email content for your audience. If it starts getting too gimmicky or over the top, spam filters will notice.

8) Resist the urge to embed excessive files in your email.
It’s perfectly acceptable to add images to your emails, just use them sparingly. However, an excess of embedded images, videos, attachments, or sound files is a huge red flag for spam filters and could slow the load time of your message.

9) Include an unsubscribe link.
Also part of the CAN-SPAM Act, you must have a valid link in your email to allow users to unsubscribe from your email messages. Losing email subscribers might sting at first, but it’s better for your email reputation overall to have a smaller, more engaged user base. 

Email can be an efficient tool for your business, but if your messages are going straight to your audience’s spam folders, you’ll be missing out on important opportunities. By keeping the above issues in mind, you’ll increase the chances of communicating with your customers and prospects. And that’s a win for everyone.

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