The Content Engine: Communicating In The Digital Ecosystem
Channel: MSL
Date: 2014-06-11

How do you communicate in a digital world that never stops? How do you stay relevant & recognizable in a crowded online space? How do you influence the people that matter the most when everyone's vying for their attention? You need to create better content!!

Step 1 Understand the digital ecosystem - To be influential in this ecosystem, you need to evolve, successful participation requires a new agile combination of - People, Processes and Technology. We call it your content engine.

Step 2 Develop your own content engine - The content engine is run by an editorial team made up of people who can plan, create and manage content in an always-on world. They mine, collate and curate interesting content that exists in their organisation. It is a never ending cycle that operates in your digital ecosystem.

This is how relationships are built and protected in the age of conversations. Every organisation is at a different stage, we can help you evolve to become more influential whatever stage you're at.

Download our full report on trends and insights into content marketing in the UK: http://www.saslondon.com/insight/2014/curing-the-content-headache/