Setting goals for your website (and why it matters) - Search for Beginners Ep 2
Channel: Google Search Central
Date: 2019-11-06

In the second episode of Search for Beginners, learn about the types of metrics you might want to consider tracking (such as queries, impressions, clicks, and users’ path towards checkout), depending on what return of investment looks like to you. Learn why setting goals for your website (such as # of conversions, # of visitors, or revenue) really matters. In this episode, we also introduce analytics tools (such as Google Analytics or Google Search Console) to track these metrics and goals with. 

SEO starter guide → https://goo.gle/2kr9ZTq 

Subtitles in various languages are available. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.

Watch more Search for Beginners episodes → https://goo.gle/2BMDcNF 

Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

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