GirlBossTown and The Gen Z Historian are Two of the Most Creative Content Creators in the Industry
Channel: ADWEEK
Date: 2024-04-08

At ADWEEK’s Creator Roundtable, four top creators interviewed one another about how they hone their craft and work with brands that are still unfamiliar with ever-changing platforms.

While the creator economy has in many ways reshaped culture, a through line at ADWEEK’s Creator Roundtable was that the current business of being creative still requires the fine balance that artists have managed throughout history. You have to be popular, but you can’t bow to trends to the point where you’re inauthentic. It pays to own your audience, but you can only build an audience on a channel you don’t own. Brands pay the bills, but they struggle to find compelling narratives.

Watch above as @genzhistorian and Robyn DelMonte interview each other about what creators really think about brand deals, the future of platforms and how they hone their craft.

#creators #creatoreconomy #socialmedia 
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