Sales Funnel Videos - EP 5, Videos That Turn Consumers Into Prospects
Channel: SyncLab Media
Date: 25/05/2020

Welcome back to our Sales Funnel Video series.  I’m Mark Neace, CEO for SyncLab Media here in Addison, Texas at Venture X Dallas by the Galleria

In our last video ( https://youtu.be/5fmMh7BE50w ) we described the types of videos that will attract consumers to the top of your funnel and engage them to move to the middle of the funnel and become prospects. 

Remember, the middle of your sales funnel is where your prospect goes to learn more about your product or service that best solves their unique challenge.

Take advantage of the opportunity to impress them!

Let's take a look at the type of videos that show why and how you solve problems for your customers, and all of the ways you do it better than the competition.

Product Videos
With product videos, you’re focused on elevating the life-changing features and benefits of a particular product or service.

Use the surprise factor, humor, statistics or whatever makes sense for your product image to clearly explain why your product is THE answer.

Clue viewers into the unique features of your product with peeks at how you integrate technology, your research methods or your development process.

Use the same approach if you offer a service instead of a product. Use clever visuals and messaging to explain what you offer that your competitors do not.

Tips Videos
Want to make people feel like they’re in on a secret that gives them an advantage? 

Use tips videos to share fun, helpful, insider information about your product or service.

Tell your viewers how to get the most bang for their buck by squeezing the most benefits possible from your product. 

Continue to build the customer relationship as you offer valuable tips that can make them feel like they’re ahead of the game. 

Use multiple tips videos to really maximize the value for viewers here.

 The infamous “How It Works” Videos

“How It Works” videos are a great way to deliver instructional details before people make a purchase.  

How it Works..or How To videos, serve to get viewers into the mindset that they will inevitably become a loyal customer. It allows them to “see” themselves as already using your product.

You can use feedback from current customers or issues you’ve helped them solve to shape the topics you cover in your instructional videos.

Later, at the bottom of the funnel when you’re ready to ask for the sale, viewers will feel as if they know a lot about your product and will have bonded more with your brand.

Pro Tip: No matter which video type you go with, your target audience should leave the middle of the funnel understanding the severity of the problem and feeling excited about the possibility of finding a real solution. 

The more variety of video content that you use in the middle of your funnel, you will solidify the connection to your prospects and make it harder for them to say no during the next step!

As always, we are here to help you along the way. Reach out to us at info@synclabmedia.com, subscribe to our YouTube channel at synclabmediastudio, and follow us on your favorite social network to find this series and other helpful content.

In the next video we dive into the Bottom of the Sales Funnel and the videos you should use to close the deal. 

See you there.