Chrysler | Wikipedia audio article
Channel: wikipedia tts
Date: 08/01/2019

This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Chrysler


00:04:48 1 History
00:04:57 1.1 1925&#8211;1996: Chrysler Corporation
00:14:21 1.2 1998&#8211;2007: DaimlerChrysler
00:16:17 1.3 2007&#8211;2014: Effects of Great Recession
00:18:43 1.4 2014&#8211;present: Fiat Chrysler Automobiles
00:20:40 2 Corporate governance
00:20:49 2.1 Board of directors
00:21:26 2.2 Management team
00:23:00 3 Sales and marketing
00:23:10 3.1 United States sales
00:24:25 3.2 Global sales
00:24:51 3.3 Marketing
00:24:59 3.3.1 Lifetime powertrain warranty
00:25:58 3.3.2 "Let's Refuel America"
00:26:43 3.3.3 Lancia co-branding
00:27:10 3.3.4 Ram trucks
00:27:35 3.3.5 "Imported From Detroit"
00:30:38 3.3.6 "Half Time in America"
00:32:07 3.3.7 Slogans
00:32:43 4 Product line
00:32:52 4.1 Vehicles
00:33:19 4.2 Mopar
00:33:44 4.3 Fiat
00:34:38 4.4 Chrysler Uconnect
00:36:28 4.5 Reception
00:37:28 5 Environmental Initiatives
00:39:37 6 Chrysler Defense
00:40:56 7 Special programs
00:41:45 7.1 Radar antennas
00:43:19 7.2 Aircraft
00:43:30 7.3 Missiles
00:45:18 7.4 Space boosters
00:47:01 8 Discontinued brands
00:49:46 9 See also
00:49:55 9.1 Countries
00:50:19 10 Notes



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SUMMARY
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Chrysler (; officially Fiat Chrysler Automobiles (FCA) US LLC) is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is a subsidiary of Italian-American automobile manufacturer Fiat Chrysler Automobiles, which is registered in the Netherlands and headquartered in London for tax purposes. Previously, the brand's holding company existed as Chrysler Corporation (1925–1998), DaimlerChrysler (1998–2007), Chrysler, LLC (2007–2009), and Chrysler Group, LLC (2009–2014). In addition to the flagship Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Further, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.
Walter Chrysler founded the original Chrysler Corporation was founded from the remains of the Maxwell Motor Company in 1925. Using the General Motors brand diversification and hierarchy strategy he had seen working for Buick, he acquired Fargo Trucks and Dodge Brothers, and created the Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from Prudential Insurance to pay for expansion and updated car designs.Chrysler expanded into Europe by taking control of French, British and Spanish auto companies in the 1960s; Chrysler Europe was sold in 1978 to PSA Peugeot Citroën for $1. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and environmental regulation in the 1970s. It began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America. On the verge of bankruptcy in the late 1970s, it was saved by $1.5 billion in loan guarantees from the U.S. government. New CEO Lee Iacocca was credited with returning the company to profitability in the 1980s. In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation (AMC), which brought the profitable Jeep brand under the Chrysler umbrella. In 1998, Chrysler merged with German automaker Daimler-Benz to form DaimlerChrysler; the merger proved contentious with investors. As a result, Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007.
Like the other Big Three automobile manufacturers, Chrysler was impacted by the automotive industry crisis of 2008–2010. The company remained in business through a combination of negotiations w ...