Search-Driven Content Strategy [MozCon 2018] — Stephanie Briggs
Channel: Moz
Date: 17/05/2023

Google's improvements in understanding language and search intent have changed how and why content ranks. As a result, many SEOs are chasing rankings that Google has already decided are hopeless. 

Stephanie will cover how this should impact the way you write and optimize content for search, and help you identify the right content opportunities. She'll teach you how to persuade organizations to invest in content, and share examples of strategies and tactics she has used to grow content programs by millions of visits.