Career Advice from Nick Carparelli, Senior Director, College Sports for Under Armour
Channel: SUFalkCollege
Date: 2015-12-01

Nick Carpnarelli, Senior Director, College Sports for Under Armour offers career advice to Falk College Sport Management students.

Nick Carparelli joined Under Armour in February 2014 as senior director of college sports. Leading the brand's collegiate sports marketing efforts, Carparelli manages outfitting partnerships with schools and universities including Notre Dame, Auburn, St. John's, Navy and South Carolina. Working closely with athletes, teams and leagues, Carparelli is responsible for growing the brand, creating demand and driving sales. He creates strategic marketing plans, and leads a cross-functional team which includes product categories, public relations, media, digital/social media, retail marketing, events, creative and all distribution channel partners. As senior director, Carparelli works to protect the established foundation, develop business opportunities and amplify the Brand voice around the world.

Prior to joining Under Armour, Carparelli worked as senior associate commissioner for the Big East Conference. While there, he served as the conference's primary football administrator, overseeing operations, officiating, bowl relationships, television and scheduling. Carparelli also served as the conference's liaison with IMG Sports, the league's sponsorship and marketing partner. He served as chair of the NCAA Football Issues Committee, its postseason bowl licensing subcommittee, and as a member of the NCAA Rules Committee. While at the Big East, Carparelli annual work with the conference football schedule construction contributed to some of the highest-rated telecasts in college football history. He led the charge in the creation of the New Era Pinstripe Bowl at Yankee Stadium and in the establishment of both the St. Petersburg and Miami Beach Bowls in Florida.

Before joining the Big East team, Carparelli served as director of operations for the New England Patriots during their first Super Bowl championship season. Working with head coach Bill Belichick, Carparelli coordinated team travel, directed the club's summer training camp, managed player personnel and supervised game-day operations. He also coordinated all aspects of the Patriots' participation in Super Bowl XXXVI.

Carparelli served as a football administrator at the University of Notre Dame prior to his time with the Patriots, where he coordinated recruiting efforts, created travel and gameday itineraries and oversaw NCAA football compliance matters. He spent two years as a graduate assistant at Syracuse University, where he helped the Orange to a win against Colorado in the 1993 Fiesta Bowl. Between Notre Dame and Syracuse, Carparelli assisted in the recruitment of several players who moved on to the NFL, including Donovan McNabb and Justin Tuck.

Originally from Cheshire, CT, Carparelli is a 1990 graduate of Worcester Polytechnic University with a bachelor's degree in mechanical engineering. He obtained his master's of business administration from Syracuse in 1994. 

Learn more at: http://falk.syr.edu/SportManagement/CornCarterCareerCenter.aspx