Leveraging video and social media to grow a movement (new audience engagement)
Channel: Active Towns
Date: 2023-11-22

From freeway fighting to advocating for protected bike lanes and safe crosswalks to making fun of silly, ineffective shade structures to defeating bad election measures, the videos these two produce are wickedly awesome. In this episode, I connect with Jenna Hanes and Kelsey Huse, two of Austin's amazing change agents and activists who are making a profound difference through the TikTok videos they are producing and sharing out on X (formerly Twitter). 

Thank you so much for watching! If you enjoyed this video, please give it a thumbs-up, leave a comment below, and share it with a friend. If you'd like more content like this, please Subscribe to the Active Towns Channel, and be sure to "Ring" that notification bell to select your notification preferences.

Helpful Links (note that some may include affiliate links to help me support the channel):
- Rethink 35: https://rethink35.org/
- Rethink 35 YouTube: 
- Kelsey's TikTok: https://www.tiktok.com/@buttercreamgang
- Jenna's TikTok: https://www.tiktok.com/@jenna.hnz
- My episode w/ Ted Siff: https://youtu.be/dgxas5Djv2g

If you are a fan of the Active Towns Channel, please consider supporting the effort as an Active Towns Ambassador in the following ways: 
1. Join our Patreon community. Contributions start at just $1 per month: https://www.patreon.com/activetowns
(Note: Patron benefits include early, ad-free access to content and a 15% discount in the Active Towns Merch Store)
2. If you enjoyed this video, you can also "leave a tip" by clicking on the Super Thanks button right here on YouTube or thru "Buy Me a Coffee" https://www.buymeacoffee.com/activetowns
3. Pick up some Active Towns #StreetsAreForPeople Merch at my store: https://bit.ly/ActiveTownsStore 

Credits: Video and audio production by John Simmerman

Music via Epidemic Sound: https://bit.ly/3rFLErD

Resources used during the production of this video:
- My recording platform is Ecamm Live: https://bit.ly/3rwsUup
- Editing software Adobe Creative Cloud Suite: https://bit.ly/35DBDDU

For more information about the Active Towns effort or to follow along, please visit our links below:
Website: https://www.activetowns.org/
Twitter: https://twitter.com/ActiveTowns
Newsletter: https://bit.ly/SubscribeActiveTownsNewsletter

Background: 
Hi Everyone! My name is John Simmerman, and I’m a health promotion and public health professional with over 30 years of experience. Over the years, my area of concentration has evolved into a specialization in how the built environment influences human behavior related to active living and especially active mobility.

Since 2010,  I've been exploring, documenting, and profiling established, emerging, and aspiring Active Towns wherever they might be while striving to produce high-quality multimedia content to help inspire the creation of more safe and inviting, environments that promote a "Culture of Activity" for "All Ages & Abilities."

The Active Towns Channel features my original video content and reflections, including a selection of podcast episodes and short films profiling the positive and inspiring efforts happening around the world as I am able to experience and document them. 

Thanks once again for tuning in! I hope you find this content helpful and insightful.

Creative Commons License: Attributions, Non-Commercial, No Derivatives, 2023