Robert Sofia - What Your Brand Should Say on Social Media (ep. 74)
Channel: Emily Binder
Date: 2020-08-03

How do you stand out from the noise in social media? Robert Sofia is Founder and CEO of Snappy Kraken, the fastest growing marketing automation platform for financial advisors. 

SHOW NOTES & LINKS: https://beetlemoment.com/podcast-robert

Voice marketing platform for financial advisors:
🔊 Send clients updates on Alexa: WealthVoice DEMO: https://youtu.be/b_jf3lcCjp4

TIMESTAMPS (click to jump):
00:00 Introduction
4:30 Financial advisors wanting to conform in their marketing because it’s the money business (trust, safety)
6:30 Expose your personality, your likes and dislikes. This draws people to your brand.
9:50 Surprising email marketing tips about subject lines, buttons, and CTAs
13:00 The intimacy of email vs. Slack
15:45 How do you stand out from the noise in social media?
20:30 How do you stand out in a way that’s not literal (logos - why do advisors go for a brand or logo with lighthouses, anchors, compasses, and trees so often? Why doesn’t this work well?)
22:10 What is a kraken? Snappy Kraken’s non-literal logo meaning
25:00 What makes a good brand name? Strong consonants, easy to say and hear, and unique / interesting
27:30 Blinkist for book summaries
28:00 The Beancast - Robert’s podcast recommendation

Topics:
-Marketing on social media for financial advisors and other brands
-Brand voice and uniqueness - how to stand out
-Authenticity - what does that really mean and how do you do it?
-Email marketing - the surprising things that work best for buttons, text, and more
-Lighthouses, anchors, trees, and common logos or symbols - why the financial industry tends toward literal symbols for logos, and how an unpredictable yet still related symbol (like a kraken, a sea monster) can work better

Snappy Kraken: https://snappykraken.com/
https://twitter.com/SnappyKraken
Alexa Skill: Snappy Kraken - Quick Link:
https://alexa-skills.amazon.com/apis/custom/skills/amzn1.ask.skill.27f2b533-b10a-4377-8e97-fa00bb7695e1/launch
Robert Sofia: https://twitter.com/robertsofia

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This is episode 74 of Beetle Moment Marketing Podcast.