What is the mom test in customer discovery? | Shop Talk Short
Channel: JDM
Date: 29/12/2021

In customer discovery, what is the so-called "mom test"?  Check out this Right Box Short to learn how to ask better questions in market research.

In a recent Startup Shop Talk live stream, Dan and JDM chatted about the difficulty of knowing if your startup's future customers are telling you the truth, or just telling you what you want to hear. They recommend using the "mom test" in customer discovery — meaning asking questions in a way that even your own mother would have no choice but to tell you the truth. They also they talk about the amazing impact of when functional needs align with emotional needs.

Watch Startup Shop Talk Live
https://rightbox.co/startup-shop-talk
https://www.youtube.com/watch?v=EIsR_FjbG2g&list=PLU-GT8UM7tjatZCKWiPfmOwL05pC6Ht1w

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