Why Large SaaS companies have less Churn than SMBs and Startups?
Channel: SaaSi
Date: 2023-11-09

Large companies have had the time and resources to move up-market and attract more enterprise clients.

Enterprise-level SaaS businesses typically have extended contracts that make it more difficult for clients to churn.

The type of up-market and enterprise clients that larger companies attract are usually less concerned about pricing, so they will be less likely to churn because of budgetary concerns.

If your SaaS brand has lots of annual or multi-annual agreements, be sure that you are calculating the ATR (Available to Renew) metric so that you can zero in on what churn is happening from the pool that actually has the potential churn risk

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4. 9 low CAC growth strategies to acquire more customers- https://youtu.be/q2ymFG-_lr8

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