Think! Road Safety - Senior Drivers (2022) | TVC Seniors (STOPPING) 30 sec
Channel: SA Police News
Date: 2022-10-06

The campaign 'Don't Stop Driving By Accident" targets drivers aged 70years and older, who are over-represented in serious injuries and loves lost on SA roads. This group makes up 13% of the population yet accounts for 23% of lives lost and 13% of serious injuries on SA roads. 

It was launched in March 2022 and is the first road safety campaign of its kind in SA. 

The campaign attempts to educate older drivers and their families on how to recognise the signs of increased vulnerability due to cognitive decline, reduced physical capability or responsiveness, fragility and other medical challenges, and encourages them to look for alternatives. 

Children of senior drivers and GPs are also encouraged to start conversations with their older parents and patients. 

Watch all ads of this campaign here: https://youtube.com/playlist?list=PLsnTUdPmSYk_6T9CNLIjth8CCi6RUqrZA