AGELESS STARTUP:  Start A Business At Any Age, lifelong innovator and entrepreneur Rick Terrien
Channel: The Most Powerful Longevity Drug
Date: 31/05/2020

As a magazine editor, writer and video gamer Andy Asher brings a modern way of viewing life and thinking about the moment for his community of people over 50.  He is a thinker, a biker, athlete, grandpa, adventurer, thought leader and partner who explores modern life with friends and followers over 55.Follow Andy on his YouTube channel and at bloomerboomer.com.
In his new book, AGELESS STARTUP:  Start A Business At Any Age, lifelong innovator and entrepreneur Rick Terrien, who has been recognized as one of AARP’s Purpose Prize Fellows (Making A Difference Is Ageless), shares the motivation and necessary steps to start a business at any age, especially for those 40, 50, and beyond.

“Ageless Startup brings attention and merit to a critical topic – capitalizing on your entrepreneurial spirit after the age of 45.  Rick does a tremendous job of helping the reader understand

why the entrepreneurial spirit is time-proof.”

--Wayne Jones, Ed.D., CEO of Penn Hills Charter School of Entrepreneurship

 “Ageless Startup takes Rick Terrien’s decades of entrepreneurial know-how and channels it into a guide to help other ‘ageless innovators’ on their journey.  Along the way, he shares tips from dozens of inspiring social entrepreneurs making their biggest impact in the second half of life as they work to create a better future for all.  If you’re committed to pursuing later-life creativity and innovation, you’ll find a kindred spirit in Rick!”

--Eunice Lin Nichols, Vice President and Gen2Gen Co-Chair, Encore.org

 STARTING A BUSINESS AT ANY AGE

 Entrepreneurship For Those In The Second Half Of Life

Fewer and fewer people are retiring.  In fact, research shows that older entrepreneurs are the fastest growing segment of the startup world.  Entrepreneurs aged 55 to 64 starting businesses increased from 15 percent to 25 percent between 1996 and 2016.

Written as a field guide to the often rocky terrain of entrepreneurship, AGELESS STARTUPis filled with insights from a wide-range of ageless entrepreneurs and rock-solid advice that will help with the journey from employee to entrepreneur or empty-nester to business-owner.



Readers will learn how to:

*Make a smooth transition from working for someone else to working for themselves

*Minimize risk and maximize value

*Set a pace that’s right and works

*Find customers who keep coming back

*Create a business system that keeps everything on track

*Tackle obstacles with an open mind

Terrien’s approach is different from most startup books. He writes, “I want you to go slow. This is not a sprint, and you should work at your own pace.  Think carefully about what you need so you can craft the best ways to get there using a deliberate strategy for exploring entrepreneurship on your own terms.”

From identifying why starting a business is the right idea, to laying the groundwork, setting goals and values, and creating a business plan to making sure the startup is system-secure, marketing, and leadership lessons, AGELESS STARTUP is the roadmap to entrepreneurial success.

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ABOUT THE AUTHOR

 Rick Terrien learned the lesson of entrepreneurship very early while selling newspapers car-to-car at stoplights.  He hasn’t stopped creating new business opportunities since.

He was awarded the United States Small Business New Product of the Year by the National Society of Professional Engineers and has been recognized by Fast Companyas one of their Fast 50, now called the World’s 50 Most Innovative Companies.

As an innovator, inventor, and business developer with nine U.S. and foreign patents in industrial fluid recycling, his designs have recovered tens of mission of gallons of oil worldwide that were previously lost as wastewater.  This equipment has also prevented industrial carbon residues from entering the atmosphere on a globally relevant scale for more than twenty years.

Terrien was recognized as a Purpose Prize Fellow in 2015.  The Purpose Prize is awarded yearly by AARP to post-retirement individuals who make a difference in industry and innovation by creating new solutions for today’s world.

His work as a recognized leader in regional food systems is now over ten years old and gaining momentum.  He is currently helping launch and lead one of the most innovative regional food organizations in the world.  Terrien is a lifelong entrepreneur with an ageless story to share.

For more information, please visit www.ageless-startup.com.