Richard van der Blom - LinkedIn Content, Engagement Strategy & Content Formats
Channel: Autoklose
Date: 14/02/2023

Get ready to level up your LinkedIn game! In this episode of The 0 to 5 Million Podcast, Ollie is joined by the expert on all things LinkedIn, Richard van der Blom, founder of Just Connecting.
He spills the secrets on how to maximize your LinkedIn presence, from the importance of consistent posting to the routine for creating engaging content ahead of time. Richard also reveals the common mistakes people make on the platform and shares his tried and true best practices for posting on LinkedIn. Finally, he offers valuable advice to Ollie, leaving no stone unturned in helping you reach your LinkedIn engagement goals.

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Connect with Shawn: www.linkedin.com/in/shawnfinder
Connect with Ollie: www.linkedin.com/in/olliewhitfield

Autoklose: www.autoklose.com

In This Episode:

00:00 Intro
01:10 How Richard started Just Connecting
02:55 How has LinkedIn changed in the meantime
04:04 Key hires at the beginning
06:24 When did Just Connecting start growing
08:30 In person vs digital training
11:07 Support behind posting regularly on LinkedIn
14:41 Routine for creating content in advance
18:24 Mistakes people make on LinkedIn
20:22 LinkedIn posting best practices
23.29 Richard gives advice to Ollie
25:56 Does makeup of LinkedIn connections make a difference
27:50 Outro