What Business Should I Start? Part 2: Finding Purpose
Channel: tvlpodcast
Date: 28/07/2013

An episode about finding and clarifying the purpose of your business. Why does your business exist? Topics covered include:

The limits of "Mission Statements"

The benefits of a really short elevator pitch for your business' purpose: encapsulating it all in just 3 words

It can often take a long time to move from intuitive to fully conscious business purpose. Don't worry, you can get going and discover it on the way

Three things to think about to clarify your purpose: What will inspire you? What will inspire others? What do you have the capability to deliver?