GEICO - "Hump Day" Ad Metaphor: Happier than a Camel on Wednesday
Channel: Anthony Kalamut
Date: 2021-06-02

Wednesday is long known as "hump day," the middle of the normal work week. But now, "hump day" could be forever linked to a wildly popular commercial by the insurance company GEICO.


 The Martin Agency created the ad focused around a pretty absurd concept: a talking camel annoying his colleagues by reminding them what day of the week it is as he walks through the office every Wednesday.

There was a huge debate at the agency, around "is it happier than a camel on Wednesday" or "is it happier than a camel on hump day?" But then "hump day" made more sense.

BTW, the camel's official name is "Caleb", and everybody is impressed by his swagger. He has a natural swagger.


NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.