#e4mVideoStory : "TV remains dominant medium of advertising for us with about 65% share."
Channel: exchange4media Group
Date: 2023-04-21

#e4mVideoStory : "TV remains dominant medium of advertising for us with about 65% share." - In an exclusive interaction with exchange4media, Mayank Shah, Senior Category Head at Parle Products, discusses the brands’ evolving marketing strategies, their association with the Indian Premier League, expansion plan, media mix and much more. 

Watch full interview: https://bit.ly/3AjJLFu

#e4m #Parle #IPL #Interview #Advertising