The Narrowing Gap Between Designing for Consumer and Enterprise. Amanda Linden, BayCHI Program
Channel: BayCHI, San Francisco Bay Area ACM SIGCHI
Date: 2023-06-30

January 12, 2016
https://baychi.org/calendar/20160112/
Asana is a whole new way of working. The product is open by default, allows you to scale your work, and offers better collaboration. Asana's is growing most from end users, rather than relying on a top-down sales model. Asana recently embarked on a redesign of their product and marketing experience to better differentiate and to make a real emotional connection with our customers. Amanda will share that story and explain why it's more exciting than ever to be a designer working on enterprise products.