How To Create Custom Audiences For Facebook and Instagram Marketing
Channel: Brandon Breshears
Date: 2019-02-16

In this tutorial I cover in-depth the best uses of custom audiences and include a walkthrough of the audience creation tool inside of Facebook's ad's manager: screenshare tutorial starts at: 6:06

If you do any marketing on Facebook, then you're going to want to be using Facebook's custom audiences. In my opinion, custom audiences are the best way to segment and drive your traffic down the funnel.

In this video I cover all of the 5 custom audiences you can create inside of Facebook, including: Website Traffic, Engagement Audiences In Facebook, Engagement Audiences In Instagram, Video Viewer Custom Audiences, ad engagement custom audiences, app activity, customer file custom audiences, in-person event custom audiences as well as the sub custom audiences that are available. 

If you are using Facebook for content marketing, you can use your content to segment your audience into potential customers. From this segmentation, you're able to re-market offers and additional content that will help to drive people through your funnel. 

Remarketing certain web traffic segments can be really beneficial as well because you're able to really target users that have high purchase intent. Retargeting additional offers and content to people who have purchased from you is also a great way to increase your average order value.