Greenwashing takes a toll on green transition
Channel: Norden Estonia
Date: 2023-08-11

If you have flown somewhere, had your package delivered or ordered food you have probably seen a proud statement – this activity or product is CO2 free! Is the company really striving towards a more sustainable future or is it just greenwashing, a marketing gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands? Join the discussion on what exactly does CO2 free and neutral mean, what is its impact on the environment (if any), and is it really even possible to reduce, offset, or remove the carbon dioxide emissions companies create.

Against the backdrop of striving for sustainable economies, this CO2 molecule has taken a centre stage attracting investments, pulling out regulations and creating markets. Hence, with a lot of money and new business models, this field is prone to scam and greenwashing.

How to navigate in these myriad of green pledges, what to buy and where to invest? Or have we even given too much attention to CO2 over many other paramount realms of sustainability?