Who Does What by How Much? Customer-Centric OKRs explained with Jeff Gothelf and Josh Seiden #ccokrs
Channel: ConfEngine
Date: 2024-04-08

Jeff Gothelf and Josh Seiden unpack how aligning OKRs to customer outcomes rather than just outputs can drive the right kind of behavior changes in organizations, slicing through industries and business sizes. Learn how adopting OKRs is not just about setting goals—it's about setting the right goals that resonate with both your team and your customer base. Also covered is how connecting daily tasks with broader strategies through evidence-based changes leads to more agile and successful practices. 

Check out Jeff and Josh's new book "Who Does What By How Much?": https://okr-book.com/

More about this free webinar hosted by Agile India: https://confengine.com/conferences/customer-centric-okrs

Chapters
00:00 Introduction
02:30 Planning is based on current knowledge, not certainty.
07:13 Rapid learning, reduced risk, but client obstacle.
16:20 Understanding outcomes: creating value through behavior change.
19:34 Maximizing impact through effective goal setting measurement.
37:39 Using ChatGPT to create OKRs - are they any good?
41:45 Teams set OKRs, pause to reflect quarterly.
47:54 Outcomes depend on business, industry, and customers.
55:22 If necessary, start with absolute numbers to establish baseline.
59:30 Business and tech should be unified for success.
01:05:26 Value lies in delivering cost-effective, maintainable solutions.
01:10:12 Lightning Talk: Team deciding key results, testing, achieving objectives.
01:13:17 Combining look, OKRs, and scrum is logical.