Organizational Effectiveness Assessment Presentation | American Legion Auxiliary
Channel: AmericanLegionAux
Date: 2015-10-16

The American Legion Auxiliary (the ALA) is at a crossroads. With a mission of supporting the American Legion and honoring the sacrifice of those who serve, the ALA advocates for veterans, educates citizens, mentors youth, and promotes patriotism, good citizenship, peace, and security. To position the organization for the next century, the ALA has created a bold, new strategic plan, the Centennial Plan, which calls for rethinking how the ALA delivers its mission and invests in its future. This approach is focused on membership growth and turning around a recent trend of declining membership numbers. In recent years, 45% of members have been dropping out after three years, which has resulted in a current membership level of fewer than 750,000 women. Past efforts to grow membership have been unsuccessful, and now the ALA is facing an aging membership base that is comprised of only 39% of members under 60 years of age and only 21% under 50 years of age.

The ALA leadership is committed to work together to change this membership trend and to invest in new strategies to achieve the vision of the Centennial Plan: By 2019/20, the American Legion Auxiliary’s million members will be making a difference for veterans and their families in every neighborhood. To this end, the ALA asked Johnson, Grossnickle and Associates (JGA) to conduct an organizational effectiveness assessment to gauge the Auxiliary’s ability to deliver its mission and to assist in the ALA’s efforts to improve its ability to achieve the five goals of the five-year strategic Centennial Plan.

The American Legion Auxiliary organizational effectiveness assessment examines how key constituents view the organization's current capacity to deliver the ALA mission, as well as their interest in and commitment to the ALA’s mission and plans for the future, along with its ability to achieve the five goals of the Centennial Plan.

For more information about the American Legion Auxiliary's ongoing support of veterans, military, and their families, please visit www.ALAforVeterans.org.