PurPle: Chicco Artsana Italy's Seeds of Happiness
Channel: MSL
Date: 2013-12-18

MSLGROUP Italy and Chicco Artsana Italy created the "Chicchi de Felicità (Seeds of Happiness) for Special Children" project. 

The project is a collaboration of Chicco and Ai.Bi. Association in an effort to collect funding for adoption, while providing information, training and assistance to couples and children throughout their adoption journey. Signature Chicco di Felicità bracelets were developed as a campaign symbol to show support of children. Through WOM marketing and earned media, we developed a strong and stable fan community, with more than 70,000 people participating in the project through purchase of the signature bracelets and contributing to the adoption of more than 270 children. 

Read more: http://blog.mslgroup.com/purple-a-year-in-review/