Sustaining Tradition: The Decision Behind Starting a Yogurt Company
Channel: Startup to Storefront
Date: 2023-11-29

Coming from a four-generation farming background, chose to start their business as a means to sustain and vertically integrate their family farm. Their decision was motivated by the desire to create a stable market for their products and to share their unique story. They viewed the yogurt venture as a direct extension of their agricultural roots. After considering various value-added products, they concluded that producing yogurt was the best way to contribute to the world. They perceived their yogurt as novel, nutrient-dense, and transparent, filling a niche in the market.

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