Fashion frenzy | Lilly Pulitzer kicks off popular After Party Sale online - 2018
Channel: USA Morning
Date: 10/09/2018

Fashion frenzy | Lilly Pulitzer kicks off popular After Party Sale online - 2018

#FashionFrenzy
#LillyPulitzer
#OnlineSale2018

Lilly Pulitzer, a brand known for its preppy and bright clothes, kicked off the online version of its semi-annual After Party Sale on Monday at www.lillypulitzer.com

For fans of the Palm Beach, Florida-inspired prints, it’s one of the most anticipated sales of the year because it offers a rare chance to save on the designer line.

The in-store sale started Saturday morning with long lines as shoppers waited to grab deals.

The online sale started at 8 a.m. and almost immediately there were wait times of more than one hour.

At 10:49 a.m. Monday, less than three hours after the sale started, the company tweeted that they were aware of issues with the website and "working hard on the solution."

Shoppers were previously told they would be waiting in a virtual line.

"Don’t panic and think you need to refresh your page. Keep it open and give it time," the website advises. "There’s nothing more exciting than watching yourself get closer and closer to the front of the line!"

During past sales, some online shoppers waited more than an hour and ran into glitches.

“I have run into technical issues and hassles like items disappearing from my cart each time I've tried to shop, so it's almost not worth it to even bother,” said Elizabeth Smith, of Orlando. “I'm sure the craziness around it is that the items are pricey and everyone loves a good deal.”

The company says the website was recently revamped and is "easier and faster to shop."

Heather Primmer, of Titusville, Florida, said she shops the sale for the excitement and describes it as “Black Friday for the cutest clothes.”

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