Lead Scoring (Points) Best Practices in Mautic - Steve Robinson
Channel: Mautic
Date: 2021-07-06

In this session, I will break down what we've learned setting up a variety of lead scoring programs (aka points) for our clients in Mautic.

In this value-packed session I'll cover best practices for assigning point values, decaying or resetting scores, alerts/tasks to sales, routing leads, creating a feedback loop and more.

This is a must-see presentation if you are using points or considering setting up points in Mautic. A well structured lead scoring program is a great way to generate more leads for sales, but you have to do it right!