4 Steps to Brand Your Restaurant & Small Business For Success | How To Open A Restaurant 2022
Channel: Wilson K Lee - How To Open A Restaurant / F&B Shop
Date: 2020-02-26

⚠️  Subscribe to Wilson's channel - https://swiy.io/WKLYT
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🚀 FREE COURSE ON HOW TO START A FOOD BUSINESS 
[Playlist] Foodiepreneur’s Finest Program - https://swiy.co/start-FPF-program

🚀 FREE COURSE ON HOW TO START A RESTAURANT BUSINESS
 [Playlist] Profitable Restaurant Owner’s Academy - https://swiy.co/Start-PRO-Academy
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👀 ABOUT THIS VIDEO
When it comes to restaurant branding - or even branding in general - most people instantly tunnel vision on the logo only. Or the visual parts of a business' brand. But that isn't what branding is only about. 

Today we're going to be talking about what is restaurant branding, why it's important, the 4 steps of a killer restaurant brand and what assets you need for your restaurant to be successful. The main take-home message I want to give in this video is that BRANDING is more than just the logo. It is about the overall FEELING your business gives. 

Visual Branding Resources
Logo + Website:
Tailorbrands http://bit.ly/tailorbrandsaf 30% OFF if you checkout with code WILSONKLEE

Website:
Wix: https://www.wix.com/
Squarespace: https://www.squarespace.com/

Menu inspiration:
https://www.touchbistro.com/blog/51-examples-of-excellent-restaurant-menu-design/

If you're thinking about opening a restaurant, starting a restaurant business or food business, a restaurant owner, a food entrepreneur, then keep on watching. 

4 Steps to Brand Your Restaurant & Small Business For Success
#wilsonklee #restaurantbranding #restaurantmanagement

Chapters:
0:00 intro
0:55 What is Branding?
3:54 1.Define Your Restaurant Values
7:00 2.Craft A Restaurant Story
8:10 3.Identify Your Restaurant Customers
11:08 4.Communicate With Design
13:08 Essential Restaurant Branding Assets
13:12 1.A Logo
14:33 A.I Logo Creator Tailor Brands
20:13 2.A Restaurant Website
23:00 3.Your Restaurant Menu
24:55 4. Your Restaurant Interior Decor
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📚 RESOURCES

🛠 Community & Tools
[EQUIPMENT] Tools & software I recommend using - 
https://learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - https://gumroad.com/a/691410035?utm_content=wilsonklee
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👤 ABOUT WILSON: 
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success. 
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them. 

I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member. 

Find more great resources, check out https://www.wilsonklee.com/
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📩 CONNECT WITH WILSON: 
Instagram: https://www.instagram.com/wilsonklee/
Facebook: https://www.facebook.com/WilsonKingLee/
Collabs/Sponsorship: hello@wilsonklee.com
Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3 Canada