Expanding Salad Boutiques from Kuwait to the GCC [Wamda TV]
Channel: Wamda
Date: 2013-02-18

In an interview at the Global Entrepreneurship Summit, Doa'a Abdul Wahab, co-founder of A2D storage in Bahrain, and managing director of Salad Boutique with branches in Kuwait, Jeddah, Bahrain, and soon to be Qatar, discusses their expansion in the Gulf and the increasing popularity of healthy food choices in the region.

Localizing each Salad Boutique branch for the host country is key to their strategy as consumers in Doha may have different tastes or needs than Kuwaiti customers. "What suits Bahrain, doesn't suit other countries," says Abdul Wahab.

Read the full article here: http://www.wamda.com/2013/02/expanding-salad-boutiques-from-kuwait-to-the-gcc-wamda-tv