Alumni Insight Series | Brendan Swansborough
Channel: University of Newcastle, Australia
Date: 04/09/2020

We are delighted to share our Alumni Insight Series; bringing our experts to you. Drawing on the impressive expertise within our global alumni community, the Series provides you with inspirational, educational and relevant content to spark both your professional and personal interest.   

Brendan Swansborough has honed his exceptional flair for advertising, surrounded by some of the best advertising talent in the world. Brendan managed campaigns for Budweiser, leading two Super Bowl campaigns that were consecutively ranked #1 and #2 on the US Today Super Bowl ad pole. Back in Australia, his campaign for Tooheys New, “The Beer Economy” won dozens of awards and lifted Tooheys New out of a ten-year decline. In this episode, Brendan talks through his creative process and how to use insights to create successful advertising campaigns.


Learn more:  https://www.newcastle.edu.au/community-and-alumni/alumni/alumni-insight-series

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