Miller Lite | 'Bad $#!T to Good $#!T' | Ft. Ilana Glazer |  90s ad
Channel: THALIHITA
Date: 2023-03-25

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Miller Lite | 'Bad $#!T to Good $#!T' | Ft. Ilana Glazer |  90s ad

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Miller Lite's "Bad $#!T to Good $#!T" ad turns sexist beer ads into fertilizer for hops used by female brewers, in an effort to address the beer industry's objectification of women. The ad is endorsed by Ilana Glazer and includes donations to the Pink Boots Society and providing hops to female brewers. While some applaud the ad's socially conscious and creative approach, others criticize it as pandering and lacking substance. The ad's impact on the Miller Lite brand and its reliance on celebrity endorsement remain uncertain.

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00:00 Miller Lite , 'Bad $#!T to Good $#!T'
Miller Lite's new ad campaign, "Bad $#!T to Good $#!T," addresses the beer industry's long history of objectifying women in advertising. The ad features comedian and advocate Ilana Glazer and aims to turn old sexist ads into fertilizer for hops used by female brewers. The campaign is a socially conscious and creative approach to rectify past missteps and celebrate women's contributions to the beer industry. Despite mixed reactions on social media, the ad's focus on supporting and empowering women in the industry through donations and providing hops shows a genuine commitment to fostering a more inclusive environment. However, potential backlash, limited emphasis on the product, and reliance on celebrity endorsement may overshadow the campaign's message and value. Overall, Miller Lite's campaign is a step in the right direction and a reflection of the industry's responsibility to acknowledge and rectify past mistakes.

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