Alf's Zoo - Modern Marketing with Courtney Ostermann
Channel: Alf Abuhajleh
Date: 2014-07-16

Alf's Zoo - This week, marketing pro Courtney Ostermann explains how consumer marketing is changing B2B marketing strategies, tools and tactics. Beyond mobile and social, enterprise vendors need to look at people-focused models, like Walt Disney Co.'s cradle-to-grave customer relationship.