Simple solutions with major impact / Gonzalo Rodino & Phearak Mak / Episode #112
Channel: Service Design Show
Date: 2020-10-29

Okay, here’s a thought experiment.

Let’s move away for a moment from thinking about designing the next service that’s delivered through a fancy mobile app…

What if you had to design service that literally help to save children's lives?

And you have to do it in a low tech environment with very limited resources.

While at the same time managing traditional stakeholders with their own perspective on the desired solution.

Sounds impossible? Well that’s what Gonzalo Rodion and Phearak Mak are up against every day.

In this episode you’ll learn how they do it. How they successfully design solutions that are embraced by the end users in this challenging context.

I know that at first this might sound like a very distant world from your reality. Especially if you’re in a corporate environment.

But trust me at the end of the episode you’ll be surprised by just how many similarities there are. 

If anything the stories Gonzalo and Phearak share helped me to get out of the design bubble we sometimes tend to get caught in.

[ 1. GUIDE 📺 ]

00:00 Welcome to episode 112
02:20 Who are Gonzalo & Phearak
04:25 What is IDE
06:15 60 seconds question rapid fire
09:00 The Innovation Lab
11:30 The challenges around social innovation
15:00 Designing social behaviour change
27:30 Obvious solutions
29:45 Finding the real problem
40:50 Making a meaningful impact
43:45 The lessons learned
46:30 Showing the value
49:50 Get in touch with Gonzalo & Phearak
51:10 Final thoughts

[ 2. LINKS 🔗 ]
* https://www.instagram.com/ideinnovationlab/
* https://www.facebook.com/ideinnovationlab
* http://linkedin.com/company/ideinnovationlab

* https://www.linkedin.com/in/gonzalo-rodino/
* https://www.linkedin.com/in/phearak-maksay-7a073b87/

[ 3. COMMUNITY 👋 ]
Hello rockstar, good to see that you've made it all the way down here!

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