Marketing to Millionaires™ Podcast Episode 006 Buying Motivators of Affluent Clientele
Channel: Kelly O'Neil
Date: 20/05/2020

Listen to full episode here: https://bit.ly/3bALUxN

Welcome back to the Marketing to Millionaires™ Podcast!

We need to be marketing towards what our ideal affluent clients want and desire.  More importantly, we need to understand what is motivating them to buy and what makes them run away. Instead, I often see the “I” can give and provide you marketing approach, which is a big mistake and turn off to this market.

Every consumer’s purchases are motivationally driven because of different needs and desires.  Affluent buyers are different because they make purchase decisions based on behavioral practices.

In this episode I’ll explain why:
● Affluent buyers are high-performance individuals and therefore experiential buyers motivated by saving time, achieving goals and achieving results.
● Saving time equates to leapfrogging results.
● Increasing performance and getting better results is a faster way to achieve goals.
● Experience is a reward of affluence.

Mentioned in This Episode
Quote from Dan Kennedy - "Your desired customers' attitudes about things related to your product and service matter much more than any facts about your products or services."

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