What Enterprises can learn from Real-time Bidding
Channel: Hasgeek TV
Date: 05/09/2014

In the Age of the Customer, enterprises must modernize their application infrastructure to use real-time big data to attract, engage and retain consumers across devices, media and channels. Enterprise developers can learn valuable lessons from pioneers in ad-tech; second only to high frequency trading when it comes to low latency, real-time bidding platforms have fewer than 100 milliseconds to win a bid and serve an ad to consumers no matter where they show up, across the Internet.

In this session, Dr. Srikanth Sundararajan, technologist, entrepreneur and now venture partner at Helion Venture Partners, leads a discussion with two visionaries - Dr. Srini V Srinivasan, co-founder and VP Engineering and Operations of Aerospike, the newly open sourced and world’s first flash-optimized in-memory NoSQL database and Mohit Saxena, co-founder and VP of Technology at InMobi, the world’s largest independent mobile ad network.

They discuss data management strategies in ad-tech and how a modern stack consisting of a web application tier, a real-time front edge operational database and hot analytics tier, and a back-end tier consisting of legacy databases and hdfs analytics systems is being used by enterprises in retail, financial services and telecommunications to build compelling consumer experiences. You’ll also hear personal insights and lessons learned from founding, building and scaling their fast growing companies.