BBC Red Button
Channel: 宇宙のすべての知識 プリンシピア
Date: 24/01/2019

BBC Red Button, by Wikipedia https://en.wikipedia.org/wiki?curid=4349 / CC BY SA 3.0

#1999_establishments_in_the_United_Kingdom
#Television_channels_and_stations_established_in_1999
#BBC_New_Media
#BBC_Television
#Digital_television
#Interactive_television
BBC Red Button

BBC Red Button is a branding used for digital interactive television services provided by the BBC, and broadcast in the United Kingdom. The services replaced Ceefax, the BBC's analogue teletext service.

The service was launched in September 1999 as BBC Text. It was relaunched in November 2001 under the BBCi brand and operated under this name until late 2008, when it was rebranded as BBC Red Button. The "red button" name refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button which launches digital teletext services.

Although initially marketed as a spectacular new form of television, by 2008 this had given way to positioning iTV as ‘everyday’. This was due in part to the institutional landscape of television in the UK.

BBC Text originally launched on digital terrestrial services in September 1999, and was later introduced on satellite and cable platforms. In the first phase, the service was created using content migrated from the existing analogue teletext service, Ceefax. A digital text service had been available since the launch of digital terrestrial television in November 1998, but the BBC Text service was not publicly launched until November 1999, due to a lack of availability of compatible set-top boxes.
BBC Text was considerably more advanced than Ceefax, in that it offered a richer visual interface, with the possibility of photographic images and designed graphics (as opposed to Ceefax graphics which were composed of simple blocks of colour). BBC Text also enabled channel association, the ability for the user to retain their selected television channel visible in one section of the screen whilst viewing the text service, in contrast...