Easy steps for creating a press release about your research publication
Channel: Canadian Longitudinal Study on Aging (CLSA/ÉLCV)
Date: 16/02/2023

Presented By : Dr. Esme Fuller-Thomson, Professor & Director, Institute for Life Course and Aging, Factor-Inwentash Faculty of Social Work, University of Toronto

The media has a huge appetite for academic research, but results are best shared when clear, concise, and relevant to their readers. Creating a press release is a relatively easy and quick strategy to share findings with reporters and the public.  This seminar provides a comprehensive guide on how to create an effective press release for research publications to optimize media exposure.

Join us for a CLSA webinar focused on knowledge mobilization and the value of disseminating research findings through the media. Dr. Esme Fuller-Thomson will use examples from her recent CLSA publications to guide researchers and trainees through  a step-by-step process for creating an impactful press release. 

Dr. Esme Fuller-Thomson is Professor and Director of the Institute for Life Course & Aging at the University of Toronto. She is cross appointed to the Faculties of Social Work, Medicine and Nursing.  Her research has been widely cited in the media including the New York Times, Forbes, Time Magazine, Toronto Star, and the CBC.  Her recent publications using the CLSA are on immigrant health, and depression during the pandemic.