Thriving with Users that Innovate
Channel: Futuring Architectures
Date: 2020-07-30

Mass production, mass education, mass transportation, mass entertainment, mass anything... Almost overnight, all these lost much of their viability, feasibility and desirability.

What kind of innovation could complement this shift of less 'mass', less 'industrial'..?

I may have one such approach to share...

I'll hand you a toolbox for shifting innovation to your users and organising for these grassroots—minimally, frugally and without much upsetting. I'll also let you in on a real-world tale of self-organised transformation.

Presented at the 2020 Virtual Innovation Summit in front of a live audience. The beginning and the end of the video refer to the Q&A of that live session. 

00:00 Start
00:59 HERE WE ARE
02:12 Digitisation of Communication
04:30 USERS INNOVATING
04:49 Expert Mode
05:33 IKEA Mode
06:57 User Mode
09:43 Innovating for Innovation
10:42 THRIVING
11:18 Diffusion and Hierarchy
11:55 Adoption and Wirearchy
14:53 Example: Platform Positioning Set
19:12 Credits

Video production: Adriana Lakatosova
Creative audio production: Stefan de Jong