What's in your budget to get it taken care of today?
Channel: Million Dollar Pro
Date: 2023-01-19

So here’s how it often goes: the tech gives pricing options, and Mrs. Jones pushes back. Now’s the time to offer a credible discount. Credible is the keyword. Don’t say, “Well, I can take $20 off that,” because if she can tell you’ve just pulled that number from thin air, again, you’ve lost her trust.

The best reasons for a discount? Mrs. Jones is either a repeat customer or a new customer. “Oh, I see you’re a new customer, so I can give you 10% off”, or “Oh, I see you’re a repeat customer, so I can give you 10% off.” It has to make sense to the customer why you’re taking money off. And only do one discount! If you do more than one, you’re losing price integrity.
Keep in mind: your invoices must show full price, then the discount underneath. If it’s not clear the price has been discounted, then it hasn’t happened (in the customer’s mind).

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Thanks for catching Potty Talk, THE show for plumbing business owners. Richard started his plumbing business from his kitchen table with no money and no idea how to do the "business" of plumbing. Through a lot of trial and error, he grew it into a multi-truck, multi-million dollar plumbing business and wants to help you do the same! 

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