B2B Lead Generation Strategies [1/5] - Cold Email Marketing
Channel: Robby Frank
Date: 2021-11-15

In this short video, I go over the benefits and downsides of cold email marketing for B2B lead generation.

89% of marketers say that email is their primary channel for B2B lead generation, and for good reason. Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses.

A successful cold email marketing strategy is one where your email is not only read by your prospects, but you also receive some replies as part of your campaign.

Even though cold emailing is mostly used by sales teams to build relationships with prospects, there are many other reasons why a company may use this strategy to achieve its goals.

Timestamps:
- 00:00 - Introduction
- 01:05 - Cold Email Marketing
- 01:40 - Benefits
- 03:35 - Downsides
- 04:43 - What you need
- 08:02 - Getting started

Let me know if you have any questions!

- Robby

Purchase my autobiography:
https://www.amazon.com/dp/B08K84FHHP

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