Availability heuristic | Wikipedia audio article
Channel: wikipedia tts
Date: 29/12/2018

This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Availability_heuristic


00:01:03 1 Overview and history
00:03:36 2 Research
00:07:54 3 Explanations
00:12:22 4 Applications
00:12:32 4.1 Media
00:14:47 4.2 Health
00:15:51 4.3 Business and economy
00:18:33 4.4 Education
00:19:49 4.5 Criminal justice
00:22:38 4.6 Perceived risk
00:23:07 4.7 Vividness effects
00:25:16 4.8 Judging frequency and probability
00:28:45 5 Critiques
00:28:55 5.1 Ease of recall as a critique
00:29:34 5.2 Alternative explanations
00:31:16 6 See also



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Voice name: en-GB-Wavenet-A


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SUMMARY
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The availability heuristic is a mental shortcut that relies on immediate examples that come to a given person's mind when evaluating a specific topic, concept, method or decision. The availability heuristic operates on the notion that if something can be recalled, it must be important, or at least more important than alternative solutions which are not as readily recalled. Subsequently, under the availability heuristic, people tend to heavily weigh their judgments toward more recent information, making new opinions biased toward that latest news.The availability of consequences associated with an action is positively related to perceptions of the magnitude of the consequences of that action. In other words, the easier it is to recall the consequences of something the greater those consequences are often perceived to be. Most notably, people often rely on the content of their recall if its implications are not called into question by the difficulty that they experience in bringing the relevant material to mind.