How Adidas Stole Messi From Nike in the Most Lucrative Endorsement Deal Ever
Channel: Money Thinkers
Date: 29/08/2023

For over a decade, Lionel Messi was the golden boy of Nike. But in 2022, Adidas pulled off an unprecedented heist by signing the 7-time Ballon d'Or winner to the biggest endorsement deal in sports history.

Welcome to this episode of Money Thinkers! Today, we have a story that combines the excitement of football, the allure of endorsement deals, and the heated rivalry between two sportswear giants. Get ready to witness how Adidas stole the football sensation Lionel Messi from under Nike's nose in the most lucrative endorsement deal ever!

Adidas, the Three Stripes powerhouse, is known for its innovation and style. Nike, the swoosh masters, is synonymous with speed, victory, and a certain "Just Do It" mentality. With Messi's immense popularity, it was a competition like no other. So, how did Adidas manage to steal Messi away from Nike? Let's find out!


In this video, we take a look at how Adidas was able to lure Messi away from Nike as he entered free agency. We'll examine the details of Messi's Adidas contract worth $1 billion.