Lief Wien Jensen on what he has learned about emotions and fundraising
Channel: Howard Lake
Date: 2014-02-06

Lief Wien Jensen, Director of Norges Blindeforbunden, isn't convinced we always need to show urgency in our fundraising messages. Regular donors can't always be told the need is urgent.

Knowing and understanding your donors is, of course, the solution to communicating effectively and honestly.

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Who knows his mother-in-law best? It's not fundraisers. It's her grand-daughter.

He was speaking at the inaugural Clayton Burnett Annual Lectures on 5 December 2013 at the Royal Institution in London.