Karen Dimmick: Branding – Precusor to Design, Marketing, Development
Channel: WordPress
Date: 24/11/2018

Branding is not what you think it is. In this talk you’ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.
We’ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.
This session is geared to freelancers who want to improve their business and / or be able to help improve their clients’ businesses.

Presentation slides: https://iconisense.com/wcmia-2016-slides/
WPTV link: https://wordpress.tv/2016/04/09/karen-dimmick-branding-precusor-to-design-marketing-development/