Unit 1 Advertising & Sales Promotion
Channel: Dr. Lakshmi Bala M
Date: 13/07/2020

Source: Advertising and Salesmanship - Saravanavel & Sumathi

0:59 Advertising definition.
3:26 Characteristics of Advertising. 
4:52 5- M’s of Advertising programme. 
9:49 Functions of Advertising. 14:04 Need or reasons for advertising. 
16:23 Advantages of advertising. 
23:28 Problems in advertising
24:32 Positive Social effects of Advertising. 
25:33 Social ill effects of advertising.  
27:25 Forms of Unethical advertising.