#HULStrategicManagement
Channel: Naseem
Date: 2023-10-11

Hindustan Unilever (HUL) is one of the leading FMCG companies in India, with a strong brand portfolio and a wide distribution network. However, the FMCG industry is highly competitive, and HUL faces several challenges, such as rising inflation and supply chain disruptions.

To maintain its competitive advantage and achieve its mission of making sustainable living commonplace, HUL uses Porter's Five Forces Model to analyze its external environment and develop strategic initiatives.

This video will discuss how HUL uses Porter's Five Forces Model to:

Identify and manage the key forces that are affecting its business, such as the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrants, the threat of substitutes, and rivalry among existing competitors.
Develop strategic initiatives to maintain its competitive advantage, such as innovation, brand building, distribution, and cost control.
Achieve its mission of making sustainable living commonplace, such as by developing and selling sustainable products.
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#PortersFiveForcesModel
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#FMCGStrategy

#BusinessStrategy
#CompetitiveAdvantage
#Innovation
#BrandBuilding