A Methodological Framework for Eye-tracking - Nicolas Mathieu, Ubisoft Paris - #GamesUR London 2016
Channel: GRUX SIG
Date: 2016-11-15

After 2 years developing the use of eye-tracking, Nicolas created a standardized framework to approach focuses for whom biometrics are beneficial. The aim of the talk is to share the scientific background and methods that allow using efficiently gaze data during user tests. Indeed, although eye-tracking is used to study attentional brain processing with good success in neurosciences, its use during user tests and in non-optimal laboratory conditions need to be demystified.

What are the methodological pros (and cons) of eye-tracking in user tests? How to build a protocol to understand the user experience regarding the gaze-data and transform it into actionable for the teams? How to interpret gaze data?

By making links between the visual system, attentional processing, eye-tracking and game design, Nicolas will give a neuroscientific background to build eye-tracking protocols efficiently and assess at which step of the information processing the player had an issue. From this point and by using examples, Nicolas will highlight typically actionable obtained with eye-tracking.

Nicholas will present a “checklist” regarding eye-tracking protocols and a model of the player visual system, to interpret data and give actionable recommendations to development teams.

Nicolas Mathieu
Nicolas joined the Ubisoft Editorial User Research Lab as a biometrics project manager two years ago, following a Ph.D. in neurosciences obtained in 2013. He is in charge of developing and leading the use of biometrics in user tests at the Editorial URlab. To deliver actionable for the development team, he is supporting by 5 years in academic research studying the impact of ageing on the visual, attentional and emotional brain processing with electroencephalography. At this date, with his support, 15 user tests protocols have been carried out on specific goals for different kind of games from AAA to smaller projects, for whom the biometrics data brought important insights on the user experience and game design issues. 

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