#1 Unexpected Mistake in Business You're Making RIGHT NOW (And How To Fix It)
Channel: Benson Sung
Date: 09/04/2018

I can guarantee you that you are currently overspending on one of the biggest expenses in your business. ► Subscribe to My Channel Here: https://www.youtube.com/channel/UC0Fe3gvFeXNsTT6nyTZPeYw
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1:10 What I want you to do first is I want you to comment below and let me know, how important do you think new revenue and new customers are for your business? You can type yes. You can type your comments, any questions that you have throughout the video. 

3:15 The most important thing for you to do is to get clear on who your ideal audience is and then focus on communicating with them, adding more value, and being able to build that 100 to 1,000 true raving fans of customers and clients. The biggest expense that we both have in our businesses is being able to acquire a new customer or client. 

5:40 I want you to write this down right now, and when you understand this, and you're able to see it and articulate to your customers, potential customers, then you'll be able to increase your new revenue. And this principle is, the higher the price of your product or service as compared to the value that they see and perceive to the problems and also the solutions that they want in their life, the higher that is, the more friction and exponentially harder it is to be able to take their hard-earned money and buy that product or service. 

7:50 Here's the first strategy that you can use to be able to build new revenue and new customers in your business.  I want you to look at the influencers. I want you to look at social platforms, Facebook, YouTube, Twitter, Instagram, Snapchat, and at the same time, I want you to research websites, I want you to research blogs, I want you to research anybody and everyone that already have the target audience, that is already communicating with your target audience, and they're already being able to communicate and demonstrate value. 

11:40 The second step we want to do is we want to figure out, what is the best way to connect with these influencers, with the people that already have this trust? 

19:30 We want to use digital advertising to be able to remarket to them across all different platforms that your target audience already focuses on. So, remarketing is a sample, for example, in a nutshell, someone goes on your website. Then they're going to be able to see the messaging of whatever introductory offer that you had again or another piece of content.

24:45 With that entire process I just shared with you, I had businesses tell me that they started with 50 to $100 a day on these exact campaigns and followed the exact process, and they made tons of money. They were profitable right away on day one. 

25:35 I wanted to keep this video very simple and very straightforward for you so you can understand how to convert new strangers that know nothing about your business into customers and have a process that you can consistently use over and over again that's proven to work in multiple different products, industries, and target audiences. But I don't want you to get overwhelmed by this whole thing. There's going to be an expanded post on digitalmarketinguniversity.com that's going to lay it out for you step by step. 

27:05 Comment below and let me know, what is your most favorite way, what is the one way that you're using right now to be able to generate new revenue and new customers in your business, and I'll give you feedback. I'll let you know, or if you have any questions as well, you can comment below right now, and I'll respond personally to the questions that you type in there. I don't have any products to sell you. I have nothing to sell you. This is just to build a brand and also to add value to you. The third thing is I want you to subscribe to the YouTube channel. Make sure that you are part of a fast-growing YouTube community for entrepreneurs to grow their business online. So subscribe right there. You can see my face. Hit that right there and subscribe, and I'll see you in the next video. Thanks for watching.

Digital Marketing University:
https://bensonsung.com/digital-marketing-university/