Modern Change Management - Meaningful Dialogue over Comms Plans
Channel: Lean Change
Date: 05/08/2020

We’re taught that we need to bombard people with communications so they’ll understand the why, what and how of the change, but George Bernard Shaw said “The single biggest problem in communication is the illusion that it has taken place.” 

The problem is, what we think is a good communications plan is more like plunking people down in front of the nightly news where information is broadcasted at them.

The purpose of the change will persist, but how it gets done is up to the people who will be dealing with the day-to-day consequences of the change. 

Learn more at modernchangemanagement.com