Panel Four: Search and Online Advertising
Channel: gmulaw
Date: 2012-03-27

The final panel will examine the proper antitrust analysis of online search. It will focus on the extent to which Section 5 of the FTC Act or Section 2 of the Sherman Act may reach firms that conduct online search. This panel also will discuss the proper antitrust analysis of double-sided markets, like online search, where a platform sells a product to consumers and to advertisers.