Google Ads Remarketing or Retargeting Strategy | Concept of Remarketing Google Ads | eCommerce 2022
Channel: SumanPaulPro
Date: 20/07/2022

The below topics are explained:

✔️  0:00 Introduction
✔️  0:55 How Google Ads Remarketing Works & Audience Types:
✔️  1:55 Is your Business Suitable for Google Ads Remarketing?
✔️  5:10 Audience Sources: (Google Ads Remarketing)
✔️  8:01 Remarketing for eCommerce: 6 Tips (Google Ads Remarketing)
✔️  10:37 Google Ads Remarketing Strategies to Support Lead generation:
✔️  17:19 Google Ads Remarketing Strategies to Support Long sales Cycle
✔️  18:58 Google Ads Remarketing Audience Segmentation Strategies: 



✅ How Google Ads Remarketing Works & Audience Types:

Cookie-based marketing
Custom Audiences (Upselling and cross-selling)

✅ Is your Business Suitable for Google Ads Remarketing?
Is your product or services sensitive in nature? (Divorcer lawyers, healthcare business)
Do you have first-party data? 
Do you meet the qualifications? $50,000- 90 Days Old

✅ Audience Sources: (Google Ads Remarketing)
Ads Pixel implementation.
Youtube Audience (Subscriber and watched any specific video)
Google Analytics (30 More)
Email list or custom audiences
Combination Audiences in Audience Manager

✅ Remarketing for eCommerce: 6 Tips (Google Ads Remarketing)
Dynamic Remarketing (Merchant Account with a Shpooing feed)
Dynamic Remarketing Tag with custom parameters
Tag can be found in the Audience section of the shared library
Remarket-based customer journey
Recency-based remarketing with google display ads displaying images of the exact same products they viewed recently.

✅ Google Ads Remarketing Strategies to Support Lead generation:
Create a funnel and target 4 segments based on the funnel
Content about the best AC type
Price Comparison
Installation & time taken
Entended warranty or Service AC
Create an Email List and offline calling
They do an A/B test which one worked better

✅ Google Ads Remarketing Strategies to Support Long sales Cycle
Create a buyers journey:
Show them content based on their stage in the buyer's journey
Make sure to exclude the audience while implementing the next content strategy.

✅ Google Ads Remarketing Audience Segmentation Strategies:
Use Audiences off of pages that are indicative of high intent (Cart page, pricing page)
Identify high-intent audiences by creating custom reports in GA4 (Avg Session, Page depth, session count then analyze core KPIs Call volume, Order volume, rev.)
IF PAGE DEPTH CROSSES 7+ CONVERSION REVENUE TRIPLES