Selling Professional Services to Big Companies
Channel: Catherine Mcquaid
Date: 21/11/2011

Business development advisor to enterprise services firms.
Company-specific Lean Sales playbook supports founder teams
1. Repeatable, scalable sales processes
2. Market-tested hypotheses (controlled experiments) = derisked decisions
https://youtube.com/playlist?list=PLIlOpYRROf9FU8Jz3vERfSpI_tlOfrP8_
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