Counterfactual thinking and regulatory fit | RTCL.TV
Channel: Social RTCL TV
Date: 2023-06-29

### Keywords ###
#Counterfactual #regulatoryfit #assimilation #contrast #motivation #RTCLTV #shorts

### Article Attribution ###
Title: Counterfactual thinking and regulatory fit
Authors: Keith D. Markman, Matthew N. McMullen, Ronald A. Elizaga ,and Nobuko Mizoguchi
Publisher: Society for Judgment and Decision Making
DOI: 10.1017/S193029750000231X
DOAJ URL: https://doaj.org/article/9b5f6f6d38004c28b140a96a787eba91
Source URL: https://www.cambridge.org/core/product/identifier/S193029750000231X/type/journal_article



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### Video Timestamps ###
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0:00:26 - Title 
0:00:33 - End