Business Tip! NEVER close a sale! - Do this instead
Channel: Ian Dickson
Date: 07/03/2020

Here is a simple business tip for you. NEVER close a sale! 

Let me explain a a bit more detail. I have never really understood the concept of closing a sale in business.

After the realisation of how hard, how expensive and how long it can take to generate a sale in business I never understood the concept or mindset behind wanting to close a sale.

As a business owner I want to OPEN a sales relationship for the long term. I want my valued customer to remain loyal, happy, and committed to coming back to buy again, to referring new customers to me and continuing to support my business long after the sale has been made.

So with that in mind, I have always built my sales process around what goes on AFTER the sale as much as what happen before the sale.

Never CLOSE a sale - Build your business sales process around OPENING a sales relationship