Rory Sutherland on Behavioural Economics / 42 Courses Behavioural Economics Course
Channel: 42courses
Date: 2016-07-03

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An Introduction to Behavioural Economics by Rory Sutherland:

"So why is it Important to learn about Behavioural Economics? 
Well, one of them is, that even if you are instinctively the most brilliant creative person the world has ever created, you will still have to sell your ideas to other people. 
Behavioural Economics provides you with a kind of rational and robust vocabulary, with which you can describe what you're doing and actually credibly persuade people to adopt things which might at first seem counterintuitive or illogical. 
That's really really important, most really interesting ideas seem counterintuitive or illogical at first, and having a mechanism by which you can actually make people who are often highly rational and highly risk averse, feel comfortable with this mode of thinking is really important. 
The other and actually even greater reason for this is that it will help you generate better ideas."

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Rory Sutherland: The IKEA Effect https://youtu.be/GaRoQmerwq8

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