[WOW]  AMAZING  LAND ROVER DISCOVERY  PRICE 2017
Channel: Auto Today
Date: 2017-03-22

The truth about the new Land Rover Discovery, the fifth in a line of trucks that date back to 1989, was not revealed on the rocky ledges of southern Utah, nor the near-whiteout of the road just outside Zion National Park, nor the blush waves of the Coral Pink Sand Dunes, nor even the few twisty bits of road we traversed in the new family-oriented Rover. Although the vehicle acquitted itself admirably in all of these circumstances.

The essential truth of this five- or seven-seat utility came instead from Massimo Frascella, the car’s exterior designer, over after-dinner drinks and cigars at a posh resort/bunker in the southern Utah hinterlands. “The old Discovery was an example of industrial design. The new one is a car design,” he said.

As if to highlight this point, Land Rover parked a version of each of the five generations of Discovery on a rock stage outside of our hotel. The first two generations were, as Frascella says, industrial—simple folded metal around mechanicals now so rudimentary and old that we’re convinced most of their lubricants are whale based. The second two, called LR3 and LR4 here in the United States, are softened versions of the same basic box, modernized and bedecked with luxury doodads but essentially electric typewriters in a computerized world.
The Disco starts at $50,985. But that’s for the entry-level SE, which locks you out of the diesel engine and some luxury and driver-assist options. The midlevel HSE starts at $57,945. And the HSE Luxury starts at $64,945 and can push beyond $80,000 when loaded up.

Those prices are not appreciably higher than those of the LR4 that the Disco replaces. And for that money, buyers will get a much more pleasant, much more modern conveyance. Surely, some Rover aficionados will eschew the new Disco and its smooth, modern ways. But we suspect a much larger number of folks will consider purchasing a new Disco than any of the previous ones.

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