The Power of Experiences: Bringing craft experiences to your business
Channel: CraftsCouncil
Date: 2022-02-10

As the Crafts Council launches its latest research into the growing experience economy, we've produced a series of video case studies that demonstrate the power of experiences. 

Evidence suggests that when people understand the skills involved in making, they more readily engage with craft and are more likely to buy your work. By sharing your creative expertise and ideas with others you can indirectly add value to your product or service, generating more income and public engagement for your brand or business.

Find out more and download our free guide to craft experiences on the website. Visit https://www.craftscouncil.org.uk/business-skills/craft-business-resources/building-craft-experiences

Take the Maker Needs Survey!
Don't forget to tell the Crafts Council what your craft business needs in 2022. Share your feedback and you could win an expert advice session or £50 voucher to spend on art supplies. Visit: https://www.craftscouncil.org.uk/maker-survey

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CREDITS

Narrator: Youcef Hadjazi, Crafts Council
Film Production, edit and grade: Sarah-Mace Dennis Studio, 2021
Images and footage:

- Introduction -
Craft Experiences: © Yodomo
Julia Clarke, willow weaving: © Yodomo
Yodomo, experience platform: © Yodomo
Yodomo workshops, Oxo Tower: © Yodomo
Studio sale, Turning Earth: Artur Rummel 
Craft experience in day centre: Caroline Jackman
Studio sale, Turning Earth: Artur Rummel 
Workshop on high street: Caroline Jackman
Studio craft experience: Caroline Jackman
Crafts Council footage: Sarah-Mace Dennis 
Anna Ray, On Tenterhooks, 99 Bishopgate footage: One City

- Abdollah Nafisi, Nafisi Studios - 
Footage of Abdollah in his studio: Sarah-Mace Dennis and Kevin Woodham. 
Photograph of Abdollah with workshop participant (04:04): Kate Pincott
All other films and photographs: Abdollah Nafisi 

- Samantha Williams, Brookfield Properties -
Emily Forgot, Kiosks, Citypoint, 2021: Ruth Ward 
Anna Ray, Margate Knot, 2021, Aldgate Tower: TwobyTwo Photography
Craft Experiences: © Yodomo
Emily Forgot, Kiosks, Citypoint, 2021: Ruth Ward 
Sophie Smallhorn, Assemblages 1, 2& 3, 100 Bishopsgate, 2021: TwobyTwo Photography
Matt Smith, Matt Smith: 2020, 99 Bishopsgate, 2020: TwobyTwo Photography
Emily Forgot, Bricolage, Principal Place, 2021: Ruth Ward 
Anna Ray, Offcut Ends, 2021, Aldgate Tower: TwobyTwo Photography
Matt Smith, Matt Smith: 2020, 99 Bishopsgate, 2020: TwobyTwo Photography
Anna Ray, On Tenterhooks, 2021, 99 Bishopgate: TwobyTwo Photography
Emily Forgot, Bricolage, Principal Place, 2021: OneCity.
Anna Ray, On Tenterhooks, 2021, 99 Bishopgate: TwobyTwo Photography
Emily Forgot, Bricolage, Principal Place, 2021: OneCity.
Play 2020, The Spell and The Promise, London Wall Place, 2020: Lexi Kiddo 
Play 2020, Rising, London Wall Place, 2020: Antonia Luxem
Sophie Smallhorn, Assemblages 1, 2& 3, 100 Bishopsgate, 2021: One City 
PLAY 2021, Harmony, London Wall Place, 2021: Culture Mile 
Matt Smith, Matt Smith: 2020, 99 Bishopsgate, 2020: One City 
Matt Smith, Matt Smith: 2020, 99 Bishopsgate, 2020: TwobyTwo Photography
Sophie Smallhorn, Assemblages 1, 2& 3, 100 Bishopsgate, 2021: One City 
Crafts Council, Craft Workshops, Aldgate Tower, 2021: Yodomo
Crafts Council, Craft Workshops, Aldgate Tower, 2021: Yodomo
Crafts Council, Craft Workshops, Aldgate Tower, 2021: Yodomo
Crafts Council, Craft Workshops, Aldgate Tower, 2021: Yodomo
Anna Ray, On Tenterhooks, 99 Bishopsgate, 2021: One City
In the Studio Where I Belong: Courtesy of Anna Ray
Sophie Smallhorn, Assemblages 1, 2& 3, 100 Bishopsgate, 2021: One City. 
Collect Art Fair: Iona Wolf
Collect Art Fair: Iona Wolf
Collect Art Fair: Iona Wolf
PLAY 2021, Harmony, London Wall Place, 2021: Culture Mile
Matt Smith, Matt Smith: 2020, 99 Bishopsgate, 2020: One City
Play 2020, The Spell and The Promise, London Wall Place, 2020: Lexi Kiddo
Emily Forgot, Kiosks, Citypoint, 2021: Ruth Ward
Footage of Samantha Williams and Anna Ray exhibition at 99 Bishopsgate: Sarah-Mace Dennis and Kevin Woodham

- Karen Thompson, Ceramicist - 
Tureen Heads,  2013: David Chalmers 
The Death Of Sainsbury’s,  2010. David Chalmers
Bust Of Michael Gove From The Goveshy, 2013. Photo courtesy of Crafts Council
The GM Reaper, 2012: David Chalmers
The Saturday Art Club, Scarborough Museums Trust: Karen Thompson
Breath - Land Art Workshops For Makemore Arts/Ryedale Council, Malton Playground, Ryedale: Rosie Goodwin
Selby Faces Workshops For Selby Council And High Street Heritage Action Zone, At Selby Abbey: Karen Thompson
Footage of Karen Thompson at West Pier Studio, Scarborough shot by Sarah-Mace Dennis

- Lewis Maughan, Turning Earth -  
Photographs at 15:50 by Sarah-Mace Dennis
All other images of Turning Earth by Artur Rummel
Footage of makers and Lewis at Turning Earth: Sarah-Mace Dennis and Kevin Woodham