How to Build a Distinct Brand - Leadership Edition (Episode 187)
Channel: Startup to Storefront
Date: 2022-12-06

Approximately 20% of businesses fail in the first year, and around 50% go under in the first 5 years according to the Bureau of Labor Statistics.

The companies that survive do so by navigating setbacks and creating a culture with effective leadership.

They build a distinct brand.

This is part 1 of a 3-part BrightLive podcast series where we break down how to build a distinct brand.

In this episode, we are focusing on leadership and all that goes into becoming an effective leader.

On the panel, we have Jacob Pechenick, the founder of Lettuce Grow, Manu Seve, the founder of Alphaa.io, and Loren Brill-Castle, the founder of Sweet Loren’s.

In this segment of the series we discuss:
     -  Quiet quitting
     -  Navigating the hiring process
     -  Doing personality tests with investors only to have them back out on Christmas Eve

 #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #branding #buildingbrands #brandbuilder #brandbuilding 

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🌐 Alpha'a.io Social Media:
Website: https://alphaa.io/
Instagram: https://www.instagram.com/alphaaio/
YouTube: https://www.youtube.com/channel/UC6NO1zr_NObuhfnYUeOfpGg

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🥬 Lettuce Grow Social Media:
Website: https://www.lettucegrow.com/
Instagram: https://www.instagram.com/lettucegrow/
Facebook: https://www.facebook.com/LettuceGrow/ 
TikTok: https://www.tiktok.com/@lettucegrow?lang=en

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🍪 Sweet Loren's Social Media:
Website: https://sweetlorens.com/
Facebook: https://www.facebook.com/SweetLorens/
Instagram: https://www.instagram.com/sweetlorens/
Twitter: https://twitter.com/sweetlorens/
Pinterest: https://www.pinterest.com/sweetlorens/

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🎙️ Startup to Storefront Social Media: 
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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😎 Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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🎵 Our Music:
https://www.instagram.com/doubletouchofficial/

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⏱️ Timecodes:
00:00 How to Build a Distinct Brand Intro
00:53 What to look for when building a team
1:45 Answered by Manu with Alphaa.io
2:28 Answered by Diego
3:09 Answered by Jacob with Lettuce Grow
5:10 Answered by Loren with Sweet Loren's
7:57 How do you find the right candidate?
10:20 Working around your ego
11:24 Trust and transparency with your team
15:19 The transition from 20 to 50 employees
16:44 How do you set guidance?
18:15 How to fire an employee
22:48 Strategies to get employees back on track
27:02 How to change course while keeping everyone motivated
31:26 Quiet Quitting
35:04 Giving employees personality tests
37:09 Turning to books or documentaries for inspiration