Yoav Ruda - The Real Deal (Tohu Visual Essay)
Channel: Tohu Magazine
Date: 2020-04-29

Yoav Ruda, The Real Deal, 2020, video, 2:41 min

Wiki information, personal insights, spoken word poetry, rap, and video samples coalesce into this audiovisual essay by Yoav Ruda. Dealing with cultural and social evolutions in light of the COVID-19 pandemic, the artist mixes all of these ingredients to portray the critical moment we live in and to call for positive action.
 
The Real Deal
Exit plan-recalculating our route 

We have to adapt to the new situation.
The crisis gives us an opportunity to stop and recalculate our route. 
We were going full speed in a dead end alley, 
killing our host organism, planet earth.
Treating each other like doodoo, treating ourselves like booboo.
 
Recalculate our route and restart, 
Status quo is torn apart.
Forget the rage and start a new page
New deal is the real deal.

Religion killed morality.
Communism killed equality.

Capitalism killed compassion.
fascism killed modernism.  

Postmodernism killed common sense.
Relativism killed the truth itself.

Recalculate our route and restart, 
Status quo is torn apart.
Forget the rage and start a new page
New deal is the real deal.

Violence became entertainment, junk became food, consumption became an obsession.
Nature became our junkyard.
Science became derogatory.

Democracy became oligarchy.
The unfortunate truth is...we were clueless!

Recalculate our route and restart, 
Status quo is torn apart.
Forget the rage and start a new page
New deal is the real deal.

We need a simple, truthful, 
considerate and sustainable new lifestyle that makes sense. 

We need to free the legislative authority from corporations' grip. 
We need quality free medical and educational systems, we need to stop spreading violence and hate. 
LETS stop taking a dump in our only well.  

Big corporations, wall street moguls, oligarchs and Billionaires should pay for the reform. It's not communism, it's common sense, Their trillions of dollars are just laying there in bank accounts as lines of code. We should bring them back from virtuality to reality.


We need to replace grid with Gratitude. 

We need to stop being assholes and start being fair.
  
Recalculate our route and restart, 
Status quo is torn apart.
Forget the rage and start a new page
New deal is the real deal.


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