How Snapchat helped Bernie Sanders - Keegan Goudiss
Channel: VMA Media
Date: 20/12/2016

Keegan Goudiss, Partner at Revolution Messaging talks political advertising and how you have to look past the view through, video completion and click through rates and instead determine if your messaging is changing people's perception of your candidate and their intent to vote. Sharing how Snapchat played a huge role in the Bernie campaign, reaching their target millennial audience. 

Featuring:
Keegan Goudiss, Partner at Revolution Messaging

Filmed at the Videonomics Summit 2016 Dana Point, CA
http://vmamedia.com/event/videonomics-summit-2016/