5 C's of Viral Marketing - How to make something go Viral?
Channel: Jesper Åström
Date: 2014-09-16

READ ASSOCIATED POST - http://jesperastrom.com/viral-campaigns/content-is-shit-all-hail-viral-mechanics/

ABOUT 5 Cs of VIRAL MARKETING
This video is about viral marketing and the 5 principles that governs whether or not something goes viral. There are other factors to viral marketing as well that are closely related to conversion optimisation. However, if you base your viral campaigns on these ideas, then you are successful more often than not.

This theory will be launched in more detail in a book during spring 2015. You can also join a course helt by Hyper Island in Singapore called "Social Lab" where we go through all the different viral mechanics available.

Viral marketing builds upon human behaviour, our needs and our ability to place marketing messages in line with the users journey through the digital space.