Volkswagen skiing at Dimond Peak with with PSIA-AASI
Channel: Javier Mota
Date: 2018-03-14

Volkswagen of America is a proud partner of the Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI). 
Since January 2017, the organizations have worked together to promote access to snowsports in communities throughout the U.S. As part of the collaboration, Volkswagen offers a range of 4Motion all-wheel drive vehicles to the eight PSIA-AASI divisions as well as the group’s national office. For the 2018 season, Volkswagen has expanded the PSIA-AASI fleet beyond Atlas to also include the Golf Alltrack and all-new Tiguan. A fleet of 12 uniquely wrapped Volkswagen vehicles are used by PSIA-AASI members and instructors to help transport equipment at each division.
As part of a community comprised of more than 32,500 U.S. snowsports professionals across the United States, PSIA-AASI instructors teach professional ski and snowboard lessons including traditional alpine, cross-country, snowboard and telemark. Equally important, PSIA-AASI offers an adaptive curriculum for disabled winter sports enthusiasts at more than 400 resorts nationwide. 
The PSIA-AASI fleet aesthetic is a product of Volkswagen’s collaboration with Seattle, Washington based artist Mimi Kvinge. Her custom artwork on the Golf Alltrack, Atlas and Tiguan has helped draw attention to the PSIA-AASI partnership both on the ground and online.