Who owns the Customer Journey?
Channel: Service Design Show
Date: 2019-05-28

Many times a #CustomerJourneyMapping project falls flat on its face because there is no clear owner. Once the journey has been mapped nobody takes the responsibility to keep the map alive.

And usually there is one underlaying reason that is causing this.

The reason is that maps are used a research, development or innovation tool...

In this video we talk about what you should do instead!

Looking for more? Want to make better maps faster and with more confidence? 

Consider joining #ThePerfectMap👇
https://servicedesignshow.com/tpm

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https://servicedesignshow.com/tpm