How we discover the real user needs at Open Social using Feature Objectives
Channel: Open Social
Date: 13/06/2023

Victoria Vorobiova, Lead Designer at Open Social, presented an intriguing case study at the Open Social Summit 2023 about going beyond a client's initial request to uncover the true needs of users. She used a client request for the research library as an example to demonstrate Open Social's Feature Objectives methodology. This approach helped them clarify the purpose of the research library feature, its audience, challenges, user values, and potential solutions. The key learnings from the session were the importance of asking 'why' when receiving requests, exploring problems from various perspectives, and the crucial role of empathy in understanding user needs and struggles.