Video #4 Tourism Stakeholders Triangle (9 narrated slides, 4:58)
Channel: Stan McGahey
Date: 24/03/2015

Link: https://youtu.be/AiRsE0IQIUo
Slides #1: Tourism Stakeholders Triangle
Welcome to video #4 in my series of presentations that will attempt to “demystify tourism”.  I’m Dr. Stan McGahey, the creator and narrator of the videos.  Their content is based on my experiences worldwide as a professor, consultant, writer, manager, and tourist in more than 80 countries on 6 continents.  
Slide #2: Organizing the Movers & Shakers
There are many movers and shakers with a vested interest in the tourism industry within a destination. The easiest way to understand their roles and relationships is by looking at the “Tourism Stakeholders Triangle”.  Its three major components are: 1) government, 2) business, and 3) community. Although each is a separate and distinct entity, they must interact continuously on numerous issues, so their collaboration is critical to the success of the tourism industry.
Slide #3: Government
Government comes first and is one side of the triangle.  Why?  Because it is responsible for the initial enabling legislation and the many other laws and regulations that provide the tourism industry’s legal structure.  Government consists of numerous departments and agencies that are responsible for everything from international agreements, administration, and enforcement to resource management and infrastructure development.  It also formulates the policy and spearheads the planning that provide the framework for subsequent tourism development and operations.  Anyone who has ever worked in tourism development knows that nothing happens without political will, which means government support.  Without government support, tourism stagnates or declines.  
Slide #4: Business
The other side of the triangle is business.  Government, the public sector, sets the table for tourism to flourish, but it is business, the private sector, that prepares and serves the products consumed by the tourists.  Governments collect fees and taxes, but it is business that takes the risk, engages the tourists, creates the destination’s image and reputation, and makes the profit that enriches the community.  Many additional businesses also open or expand to support the tourism industry within a destination, such as construction companies, food distributors, marketing agencies, banks, and laundries.
Slide #5: Tourism Businesses
But the main businesses in the Tourism Stakeholders Triangle are tourism businesses from the four operating sectors (transportation, attractions, accommodations, and food and beverage).  These are the suppliers.  Through their entrepreneurial endeavors and collective efforts, tourism businesses are responsible for creating and operating the specialized products within the destination that provide tourists with meaningful experiences and suitable facilities.  They also provide many jobs and careers for the local people.
Slide #6: Community (Destination)
The base of the triangle is the community because everything involved in tourism takes place within a community or its surrounding area.  This includes a destination’s setting and appeal, the businesses in its four operational sectors, the local people who make up the tourism industry’s workforce and everyone else who interacts with the influx of tourists during the normal course of their daily lives.  And, remember the Golden Rule of Tourism: the only reason to develop tourism anywhere is to benefit the local people.
Slide #7: Tourists
Two more components also supplement the Tourism Stakeholders Triangle.  First, tourists are often inserted into the center of the triangle, and as such are showcased as the focus of the three sides and the beneficiary of their work.  This central position within the triangle also demonstrates the importance of a customer orientation within the tourism industry.   An appropriate tourism philosophy along with careful planning and promotion will help ensure that a destination attracts the type of tourist that is most beneficial to its Triple Bottom Line.
Slide #8: Groups with Tourism-related Interest
Second, are special interest groups (SIG), non-governmental organizations (NGOs), and nonprofit organizations and associations which represent constituencies and advocacy groups whose focus often intersects with tourism activities and goals.  Examples would be a wildlife association or a heritage foundation.  This component also includes tourism organizations and associations that perform destination marketing activities and those which represent the interests of specific tourism sectors and professionals, such as tourism offices and hotel associations.
Slide #9: The End
A successful destination has strong public-private (government-business) partnerships with equally strong representation from the community and the many other groups, organizations, and associations that are part of or related to the tourism industry.  Now I invite you to view Video #5: the “Four Operational Sector of Tourism”.  Thank you!