Nike Fuelband Launch 2
Channel: Red Robot - Intelligent Distribution
Date: 2012-01-20

NIKE, Inc. (NYSE:NKE) announced today the NIKE+ FuelBand, an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. NIKE, Inc.President & CEO Mark Parker unveiled NIKE+ FuelBand at an event in New York attended by seven-time Tour de France champion Lance Armstrong, Oklahoma City scoring champion and all-star Kevin Durant and 2011 IAAF women's 100-meter World Champion Carmelita Jeter.