World of Warcraft Heroes HD
Channel: Luke Ray
Date: 06/12/2012

A video I envisioned and directed for my MBA marketing project at Brigham Young University.  Produced by (and technical credit to) Shaun Bailey.  This is a conceptual advertisement for World of Warcraft, and we do not own the excerpts from the movie "Enchanted" or those from the modified Blizzard advertisement. If you want to learn more, please visit http://youtu.be/ke42H1hZdi4 to watch a detailed, ZMET-based presentation that describes the analysis and important insights that we found in our study of World of Warcraft subscribers.