Storytelling in destination brand communication: A qualitative analysis | RTCL.TV
Channel: Social RTCL TV
Date: 02/01/2024

### Keywords ###
#marketing #destinationbranding #brandcommunication #storytelling #tourism #RTCLTV #shorts

### Article Attribution ###
Title: Storytelling in destination brand communication: A qualitative analysis
Authors: Mehmet Yavuz, Muzaffer Sumbul, Nuket Ergec ,and Cetin Derdiyok
Publisher: University of South Florida (USF) M3 Publishing
DOI: 10.5038/2640-6489.1.2.1008
DOAJ URL: https://doaj.org/article/94071426d4f54d37b622e48a9293792d
Source URL: https://digitalcommons.usf.edu/globe/vol1/iss2/2



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### Video Timestamps ###
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0:00:28 - End