Aag Ni Launde Gabru- Punjab Farmers Who Say No to Crop Residue Burning
Channel: Vertiver Creative Agency
Date: 2023-11-02

Vertiver team is extremely proud to have conceptualized and created this song, which celebrates the incredible efforts of many progressive farmers of Punjab who have stopped burning their crop residue and are putting it back into soil.

Under the Nature Conservancy's PRANA project, Vertiver’s team has had the opportunity to build the capacity of hundreds of field teams across 18 districts of Punjab to encourage farmers to adopt regenerative practices and adopt in-situ crop residue management. We have developed gamified learning tools that help farmers learn about the value of these practices. 

This 'song is the latest in our series of Behavior Change Communication tools to help persuade farmers to stop burning crop residue. 

Join us in celebrating Punjab's farmers preserving the soils and natural resource of Punjab, and share this video in your circle! 

Vertiver team members who were part of creating this amazing song include:
 
Storyboarding, Filming, Editing and Graphic Animation: 
Gurjot Singh 
Jaitish Loi 
Shail Suneja 
Lakhan Lal
Himanshu Sachdeva
Pallavi Purohit
Mitalee Sonker 
Joyce Philip
Chhaya Bhanti 

Technical Concepts and Content Development
Gurwinder Singh 
Sandeep Singh 
Jagmohitpreet Singh
Jasdeep Kaur
Apoorva Kohli
Priyanka Sandhu

Villages we short in: Makhowal, Block Ajnala, Amritsar

We are very grateful to the many progressive Farmers featured in the song. The video has been filmed in a village in Amritsar organized by Reviving Green Revolution Cell (RGR) 

We are also grateful to Gurmail Shyamnagar Theatre Group, Amritsar for his two artists featured in the song.

And big thanks to the writer, singer and composer of the song DITYAN SINGH, of ALPH MUSIC MOHALI, who collaborated with us until every single line was just perfect and fully imbued the song with the soul and character of the Punjab that we all love so very dearly!

And finally, thank you to Dr. Raj Bhanti, Vertiver's Director and "the beautiful old lady" featured in the song :)

We are extremely grateful to Vertiver's Dr. Raj Bhanti for agreeing to be in the video, adding the extra element of soulfulness
We are extremely grateful to Vertiver's Dr. Raj Bhanti for agreeing to be in the video, adding the extra element of soulfulness