Winning the Story Wars - The Myth Gap
Channel: Free Range
Date: 2012-05-24

Free Range wanted to create a visually compelling animation style to help communicate
some of the core wisdom in Jonah Sachs' book, "Winning the Story Wars." This
video, which explains and explores the concept of the 'myth gap' helps introduce
the audience to 'empowerment marketing.' The approach, inspired by
timeless mythology and shadow puppetry, brings a fascinating topic to life, and
grabs the audience's attention, making them a integral part of the adventure.

Download a FREE 25-page preview of, Winning the Story Wars: http://winningthestorywars.com/downloads/WinningTheStoryWarsCh3.pdf 
Learn about the companion Values + Archetypes activity deck to help you shape your story: https://freerange.com/worksheets/
Get the book: www.WinningTheStoryWars.com or amzn.to/storywars

Free Range
A Brand and Innovation Studio on a Mission.
Advertising that empowers. Experiences that engage millions. Innovative design that changes lives.
www.freerange.com