How Does The New Youtube Lead Form Ads Works?
Channel: Nialy Diallo | The King Of Digital Relaunch™
Date: 2019-06-25

👍 https://www.youtube.com/channel/UCJ49fU_P-dWKJTctUZSh78g?sub_confirmation=1 

YouTube Lead Form Ads for PPC: What You Need to Know Before Getting Started.

In this video, I will be talking about YouTube strategy, but more specifically, I will be talking about turning prospects into customers with TrueView for Action Lead Form Ads. I’ll cover what you need to know about YouTube Lead Form Ads before you start putting forth time and energy into an endeavor such as this.

For some time now, YouTube has been becoming more and more popular with advertisers. From using YouTube to generate brand awareness to using the new Lead Form Ads to drive actual leads/conversions, Google has been working to build YouTube into an advertising channel that appeals to all types of businesses and advertisers.

Whether you’re searching for leads, website traffic, product and brand consideration, or brand awareness and reach, YouTube has a campaign/ad-type type for you! To list them, we have skippable in-stream, bumpers, non-skippable in-stream, outstream, discovery, ad sequence, and TrueView for Action campaigns.

This effort from Google to expand YouTube is hardly surprising, considering the nearly 2 billion monthly logged in users on YouTube, as reported by Google. With YouTube’s unlimited inventory, the opportunities for advertisers is nearly limitless, provided Google can provide a form of advertising on YouTube that appeals to everyone, which is where the new YouTube for Action Lead Form Ads come into play.



YouTube for Action Form Ads
One of Google’s most recent YouTube expansions came in the form of YouTube for Action. YouTube for Action, allegedly, allows us to reach our audiences using intent signals on YouTube, a platform which is becoming more and more essential to consumer purchase decisions. More importantly, YouTube now allows us to drive conversions with new ad formats optimized for action, such as the Lead Form Ads.

YouTube Lead Form Ads drive leads via in-line form submissions, meaning the user no longer has to navigate off of YouTube in order to complete a form fill. This is a huge step in the right direction for making YouTube a more lead gen friendly platform. That said, users still have the option to navigate to your site after completing a form fill should they be interested in doing so.

The Lead Form Ads are something you currently need to be whitelisted by Google for, in order to be able to use, but it’s something we’ve been able to begin testing here at Business Relauncher.

What to Watch Out for Before Starting.
Let me be the first to tell you that creating YouTube for Action campaigns with Lead Form Ads can be a time-intensive process to get set up and configured correctly. I would love to let you all learn from some of our early blunders with the Form Ads!

To start, I’ll speak to the information you’re currently able to ask users for via the in-line submissions. Google currently allows for little customization when it comes to what information your form can ask for. Currently, all the information you can gather is the user’s name (first and last name), email, phone number, and zip code. If you need any more info than that in order to qualify a lead, then I wouldn’t suggest moving forward with YouTube Form Ads, for the time being, as those are the only pieces of information we can gather.

Next, I’ll speak about where the data that’s fed into the lead form goes. The default option is that the leads will be stored within the Google interface, for up to 30 days, where you can pull the data whenever you want. This is likely a much more manual process for pulling leads than most of us are used to, as I imagine most of us use some kind of CRM software.

Google, like myself, also imagined that many of us are using CRM software and has created a type of webhook workaround to the default option of manually pulling the Form Ad leads.


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