WTD East Coast May '21: The Future of Illusions
Channel: Write The Docs Podcast & Meetups
Date: 09/06/2021

At most companies, marketing and technical communications rarely unite even though both professions create content. Also, rumors abound that new technologies, such as chatbots and artificial intelligence (AI) might reduce the necessity of both roles or increase internal struggles for their funding. Learn how content created by Salesforce is displacing the future of these illusions. In this talk, attendees will learn:
- How to solve competitive content requirements across teams
- How to reuse content to build memorable customer experiences
- Why different teams across a huge company are creating content together
- Why techcomm professionals should market their knowledge and curtail their quirks

Speaker: Gavin Austin, Principal Technical Writer at Salesforce

Recorded during the May 2021 session of the Write the Docs East Coast Quorum. Hosted by WTD Austin's Shrie Spangler.

East Coast Quorum group on Meetup: https://www.meetup.com/virtual-write-the-docs-east-coast-quorum/
Check out all of our Meetup groups at https://www.writethedocs.org/meetups/