One Thing Wednesday - Dealer Video Tips that sell me cars
Channel: Talking CarBiz
Date: 2019-06-19

This is Tony Talking CarBiz  for One Thing Wednesday, one thing you can do at your dealership to make things work more efficiently.

Today, I'm talking about QR codes.

Most dealers are taking photos of cars and/or videos of cars, but how do you know which vehicles have been fully merchandised? Typically, a dealership will either go on their website or print out a missing photo report. What we've done here at this dealership is every time the dealer merchandise a car, we apply one of these QR codes stickers to the windshield.

We've got a blue QR code for new, blue for new, and a yellow QR for used, blue for new, yellow for used. These stickers are designed to be applied to the windshield on a temporary basis. After the merchandiser does all his videos and all his photos, he's going to go ahead and apply the sticker like so. We're going to position it in the same place on every car so that when the cars are lined up on the lot, the used car manager can quickly inspect, at a glance, just by walking the lot to see which cars are merchandise, which ones are not. No longer having to go to the website and look for the hit and miss or print out a missing photo report. That's super handy. Then, it's designed to be taken off on the delivery. It'll come off with a fingernail or a razor blade in one piece really quickly.

The next benefit is it is a QR code, what that means is a shopper or a customer or a sales person can simply point their iPhone at the sticker, take a picture, and it will open up the SRP on the dealer's website. In this case, it would go to the used vehicle SRP. 

Blue (QR) stickers, go to the new vehicle Search Results Page. It's really helpful to be able to go right to the exact vehicle search results on the website just by pointing your smartphone at the car.
A couple of benefits: number one, it's going to make it really easy to inspect which vehicles have been merchandised. Number two, the convenience of a QR code directly to the vehicle search results page.

Hope you found this helpful.
This is Tony Talking CarBiz on One Thing Wednesday.

Talking CarBiz is for you if you working in the Automotive Industry or simply know what a car is.