Jenn Chase, SAS | SAS Innovate 2024
Channel: SiliconANGLE theCUBE
Date: 17/04/2024

JJenn Chase, chief marketing officer of SAS Institute, joins theCUBE Research analysts John Furrier and Dave Vellante during SAS Innovate to discuss the transformative impact of generative AI on marketing. They explore the ways in which this technology enhances marketing efficiency and customer engagement, making it a crucial tool for modern marketers.
 
Get insights into what you might have missed at SAS Innovate https://siliconangle.com/2024/04/26/three-insights-missed-sas-innovate-sasinnovate/
 
The discussion delves into how generative AI can automate mundane marketing tasks, allowing marketers to focus on higher-value activities. Chase highlights practical use cases, such as creating promotional assets from existing content and addresses concerns about AI potentially displacing jobs. She emphasizes the role of AI in scaling smart solutions and enhancing the customer experience.
 
Check out the full article https://siliconangle.com/2024/04/23/leveraging-gen-ai-revolution-marketing-enhancement-sasinnovate/
 
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To see more:  http://www.sas.com/jennai