How To Unlock The True Power Of User Research / Steve Portigal / Episode #52
Channel: Service Design Show
Date: 31/05/2018

By now we all know that storytelling is one of the most powerful tools in the service design toolbox. But can we also use storytelling to actually improve our own practice? Steve Portigal thinks so and he explains why in this episode.

And how well aware are you of your own biases, beliefs and assumptions when you go into a project? Learning to better listen to ourselves might be a key to get more meaningful work done.

Finally we discuss why the value of deep research is still often not aligned with the value we put on designing solutions. For this we dig into some economic fallacies that might have to do with this.

The big question of this episode is: When has storytelling worked for you (and when did it fail)?

Send me a message on LinkedIn if you enjoyed this episode. I would love to hear from you!

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📺 EPISODE GUIDE
02:34 - The first encounter with Service Design.
04:50 - How can we use storytelling as a valid tool for developing our practice?
15:30 - What if we were better at listening to ourselves?
24:45 - When will we value researching the problem as much as designing the solution?
34:05 - Big question: When has storytelling worked for you? 

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[DISCOUNT CODE]
Doorbells, Danger, and Dead Batteries: User Research War Stories

Save 20% off the regular price by using "servicedesign18-20" during checkout (valid until June 30, 2018).
https://rosenfeldmedia.com/books/user-research-war-stories/

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🔗 LINKS FROM THE EPISODE
* Steve on LinkedIn ➜ https://go.servicedesignshow.com/3x-el
* Doorbells, Danger, and Dead Batteries: User Research War Stories (book) ➜ https://go.servicedesignshow.com/e530i
* https://www.portigal.com/
* https://medium.com/@steveportigal
* https://rosenfeldmedia.com/expert/steve-portigal/

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