What is Anchor Text Ratio | How to Calculate Anchor Text Ratio for Keyword
Channel: Aleem Iqbal
Date: 13/03/2021

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Anchor text is the visible, clickable text in a hyperlink that links to another webpage or resource. In SEO, anchor text is used to signal to search engines the topic or content of the webpage that is being linked to. The anchor text ratio is the percentage of a website's backlinks that use a specific word or phrase as the anchor text.

To calculate the anchor text ratio for a specific keyword, you can follow these steps:

Identify the keyword: Determine the keyword or phrase that you want to analyze the anchor text ratio for.

Analyze the backlinks: Use a tool like Ahrefs, SEMrush, or Majestic to analyze the backlinks of your website or a competitor's website. Look for backlinks that use the keyword as the anchor text.

Calculate the ratio: Divide the number of backlinks with the keyword as the anchor text by the total number of backlinks for the website. Multiply this number by 100 to express it as a percentage. This will give you the anchor text ratio for the keyword.

For example, if a website has 100 backlinks, and 20 of those backlinks use the keyword "dog food" as the anchor text, the anchor text ratio for the keyword "dog food" would be 20%.

It is important to note that the anchor text ratio can be an important factor in SEO, as it can signal to search engines the relevance and authority of a website for a specific keyword. However, it is also important to have a diverse and natural mix of anchor text, as having an excessive or unnatural ratio of anchor text for a specific keyword can be a red flag to search engines and may result in a penalty.

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