Presentation: Neon-Matchbook Typography
Channel: San Francisco Public Library
Date: 2021-07-28

A partnership with SF Neon and Tenderloin Museum 
 
An exploration of matchbooks and neon sign design and typography that is a time-travel journey to the mid-century nightlife of San Francisco. Vintage matchbook covers and historic neon signs are a fascinating synecdoche of the small businesses they represent, and a window to the past explored through material culture. This illustrated presentation will be hosted by Stephen Coles of the Letter Form Archive, Katie Conry of the Tenderloin Museum and Al Barna and Randall Ann Homan of SF Neon. Get ready for a deep dive into the world of unique letter forms and design of matchbooks associated with legacy businesses and neon signs.