Searching For Real Estate In 2013 Infographic Video
Channel: YouRealty
Date: 15/07/2013

YouRealty.com originally developed this content as an infographic. You can find that here: http://yourealty.com/infographic-searching-for-real-estate-in-2013.html



BUYERS SEARCHING FOR REAL ESTATE ONLINE

Real estate related internet searches on Google have grown 253% over the past 4 years

89% of new home shoppers use a mobile search engine throughout their research

Home research on the go: 77% at home, 31% at work, 28% waiting line, 27% at restaurant, 26% other people's homes

Shoppers will perform an average of 11 internet searches prior to taking action on a real estate website

69% of home shoppers begin their research with a local term, i.e. "San Francisco homes for sale" on a search engine

ACTIONS TAKEN AS A RESULT OF INTERNET SEARCHES

Walked through a home viewed online: 62%

Found agent used to search/buy home: 32%

Drove by/viewed a home: 76%

INTERNET BUYERS LOOK FOR ONLINE VIDEOS

54% of those who had used the Internet for their housing search took a video tour of a house, apartment, or neighborhood

Usage of online video home research: YouTube 51%, brokerage websites 41%, other 8%

COMPARING INTERNET AND TRADITIONAL BUYERS

Internet buyers only previewed an average of 6.65 homes while the traditional buyer previewed 21.7

91% of homebuyers who used the Internet to search for a home purchased through a real estate agent, as did 71% of non-Internet users

The average Internet buyer spends almost 6 weeks of research before they contact an agent. Traditional buyer researched homes for less than 2 weeks before contacting an agent

Internet buyers interviewed about half as many real estate agents as traditional buyers before selecting a realtor

A LOOK AT REAL ESTATE BUYERS & RENTERS

Comparing real estate buyers and renters search habits:

60% of buyers consulted the Internet during their search, compared to 43% of renters

60% of buyers consulted friends, family, or co-workers, compared to 16% of renters

49% of buyers used a real estate agent, while 48% of renters did

39% of buyers used the newspaper in their search, while 57% of renters did

12% of buyers consulted the radio or TV in their search, compared to 17% of renters

Sources:
http://www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics
http://www.realtor.org/sites/default/files/Study-Digital-House-Hunt-2013-01.pdf
http://www.realtor.org/news-releases/2012/11/nar-survey-of-home-buyers-and-sellers-shows-dual-income-couples-fueling-market
http://www.squidoo.com/realestatewebsitestatistics
http://www.pewinternet.org/Reports/2008/The-Internet-and-Consumer-Choice/6-The-Internet-and-Finding-Place-to-Live/01-Introduction.aspx