Too Faced: The Rise Of A $1.45 Billion Makeup Brand (Full Documentary)
Channel: Elegant Glow
Date: 2023-12-30

Too Faced: The Rise Of A $1.45 Billion Makeup Brand (Full Documentary)

In the multicolored world of beauty and cosmetics, where glamour and glitter reign supreme, there's a story that stands out, a tale not just of colors and contours but of ambition and innovation. It's the story of Too Faced, a brand that transformed from a daring dream in the minds of two visionaries into a billion-dollar beacon in the makeup industry. Too Faced emerged at a time when the makeup scene was monochrome, dominated by safe shades and conventional styles. Into this world, Jeremy Johnson and Jerrod Blandino stepped in to add a splash of color and redefine the essence of what makeup could be. They didn't just create products; they sparked a revolution, challenging norms and setting new trends. This is the story of how a small idea, born behind the counters of Estée Lauder, blossomed into Too Faced, a brand that reimagined the face of beauty across the globe.