How to Calculate Cost per Acquisition Part 2 | Coffee with Blair 027
Channel: Blair de Jong
Date: 2020-05-02

=== 30-DAY PROFIT CHALLENGE: DAY 27 ===

In this video, Blair explains further how to calculate Cost per Acquisition (CPA), so that you can measure what your paid customers are costing your ecommerce business. 

✅ Review the First-Time vs Returning Customers split to illustrate how shifting more towards Returning Customers can reduce your advertising costs

✅ Review the Paid vs Earned Customers split to illustrate how shifting more towards Earned Customers can reduce your advertising costs

✅ Review the New Visitor and Returning Visitor Conversion Funnels to illustrate how increasing your conversion rates can reduce your Cost per Acquisition

✅ Review how to calculate Cost per Acquisition from your Total Customers and Total Advertising Spend


#CoffeeWithBlair #HowTo #EcommerceTips


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MEET BLAIR DE JONG
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Blair de Jong is an engineer turned marketer who helps direct-to-consumer brands make commerce connections. Since 2005, he’s launched online stores, ran multimillion advertising budgets and used analytics to drive smart decisions. 

He’s worked with multinational brands like ATCO, Getty Images, iStockphoto, NETELLER and TELUS, plus emerging entrepreneurs selling consumer goods online.

No matter what Blair is doing for his clients, his goal is always the same: to teach them to fish, rather than to fish for them. He created the #CoffeeWithBlair show, an ecommerce advice and Q&A show online, to show you how to build an ecommerce business that works for you.

If you’re bringing him a coffee ☕️, he’ll take a grande Americano, just black with no sugar.

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