Cravendale "Cats With Thumbs"
Channel: Stash Magazine
Date: 2014-05-02

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Tvc :30
Agency: WIEDEN+KENNEDY LONDON
Director: ULF JOHANSSON
Production: SMITH & JONES FILMS
VFX: MOVING PICTURE COMPANY http://www.moving-picture.com

Post production producer Josh King at MPC in London: "The main challenge for this spot was not to use any CG and composite everything from live action plates. Pre-production was essential as it allowed us to plan each shot as depicted in the storyboard and gave the cat trainer precious time to get the kittens' acting skills up to scratch. 

"Artem built very detailed, matching paws for each of the cats featured in the commercial which we used for some of the close-up shots. These were carefully tracked and composited onto the cats' bodies, we removed the real legs of the cats and then used stills and numerous action plates of fur to marry them together."

For Wieden+Kennedy London Agency producer: Lucy Russell CD: Sam Heath, Chris Groom Creative team: Freddie Powell, Hollie Sayers DOP: Steve Keith Roach

For Smith & Jones Films Ltd Producer: Philippa Smith Editor: Russell Ike

For MPC Post production producer: Josh King VFX super: Kamen Markov VFX Team: Heather Goodenough, Michael Gregory, Neil Griffiths, Ryan Hadfield, Kamen Markov, Richard McKeand, Mikael Pettersson Telecine: Jean Clement Soret



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