R-naught (R0) and Net Promoter Score (NPS) – What I learnt from epidemiology during this pandemic
Channel: Business of Marketing
Date: 2020-09-09

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About this video:

This video is based on a measure from the world of Epidemiology that caught my attention during the Covid-19 pandemic. The measure is called R0 (pronounced as R-naught). My attempt is not to become an epidemiologist, but to see how there is something similar in the world of marketing to R0. That is Net Promoter Score (NPS). I dig deeper into both these measures to try and understand their similarities and differences. 

Who is this video for?

The content on this channel is designed keeping in mind the requirements of students of marketing getting ready to enter marketing roles, marketing practitioners who might know about these concepts, but occasional get tripped and also curious minds who’re just trying to find ways to apply marketing concepts to their benefit. 

What is Business of Marketing?

Business of Marketing is an online platform designed to simplify real world marketing and its related industries such as research, media, advertising, etc. for students, professionals and curious minds. It aims to provide learning from an application in the professional world perspective, without compromising on academic rigor. 

Who is Rahul Chawra?

Rahul is a professional with over 15 years of experience in the marketing and advertising business. He is a post-graduate in management and communication and has worked with and shaped multiple brands over the course of his career. He has a strong passion to rid the marketing world of bogus knowledge and arm the next generation of practitioners with marketing rigor. 

How to get in touch for assistance?

You can reach out to Business of Marketing for further questions, clarifications and assistance to help you navigate through your marketing needs better. Just drop a message on srahula@gmail.com and we will get back to you soon. 

Intro Video Credits: https://www.eugeniaclara.com/ or @eugeniaclara