Sales Systems Not Goal Setting to Increase Retail Small Business Sales
Channel: The Art of Learning Small Town Business
Date: 02/12/2021

Sales Systems Not Goal Setting to Increase Retail Small Business Sales
Why sales goal setting doesn’t always work for small retail businesses. Goals are fine for some things— but they often have a beginning and an end. 

As time runs out and pressure mounts to meet that monthly goal bad sales habits can be developed. 

A better way is to develop sales systems for the employee to learn that will morph into better and more profitable selling behaviors that will benefit both employee and the business owner. 

The better the salesperson you develop the more likely they are to stay where they are successful. 

And as we all know it costs more to develop a new employee than an existing one. Think of it in terms of minor league baseball. You find a person with basic personality skills and teach them good habits to practice and them move they up to the big leagues. 

00:00 Why Sales Goals Don’t Work in Retail Selling. 
00:44 What's the Difference Between Goals and Systems?
02:32 Goals can lead to depression and unhappiness
03:02 Goals can tank your long-term progress
03:24 Goals suggest you have control — you don’t

Find Free Help with sales training at SCORE.ORG- https://score.org 

More Free help at the Small Business Administration – https://sba.gov

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Tom Egelhoff is a Best-Selling Amazon author and Saturday Morning Mayor on AM 1450 KMMS Talk Radio in Bozeman, Montana. https://Kmmsam.com. Tom is the author of three best-selling small business books available on Amazon. 

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