Set the Right Sales Pursuits for Your Stage
Channel: Founder's Journey
Date: 2021-08-11

During the sales process, timing matters. Joris Poort, co-founder and CEO of Rescale, shares tips on how to test customers' commitment throughout the sales process to determine appropriate sales pursuits for your current stage. It's tempting to pursue a sale if you can foresee a big deal at the end. But, Poort cautions, make sure that your startup can survive over that timeline.