Millennium Hotels & Resorts backs creativity & technology for profitability
Channel: RateGain
Date: 2023-06-01

Saurabh Prakash, CHDM — Group Senior Vice President, Commercial (Global) — from Millennium Hotels and Resorts emphasizes on the need to be creative, and to adopt technology solutions that can help customers get a Better Experience.

Giving the examples from Millennium Hotels & Resorts, Saurabh highlights:

1. How the hotel group utilizes technology to address staffing and operational challenges in the hotel industry. They implement solutions such as mobile check-in and digital queue systems to improve customer experience and reduce wait times.

2. That the company recognizes the importance of embracing AI-driven systems for revenue management and digital marketing to stay competitive in the digital era.

3. How Millennium Hotels & Resorts demonstrates creativity by being the first hotel chain to open a hotel in the metaverse, specifically in decentraland. They believe that being innovative and exploring creative channels will attract future customers and generate more revenue.

#reboot #profitability #hospitality