Site Migrations: SEO Mythbusting
Channel: Google Search Central
Date: 2020-08-27

In the fourth episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Glenn Gabe (Digital Marketing Consultant, G-Squared Interactive) discuss the most common SEO questions and myths around site moves, URL migration, domain name changes, and more!

Specific timestamped topics discussed in this episode:
Redirecting images during a site redesign or migration (0:00)
Will you always experience a drop in traffic with a domain name change or a site migration? (1:53)
Buying a new domain name with history & traffic anomalies (2:40)
Site merger vs site move (6:24)
What goes on on the Google side once a domain name change is triggered? (8:12)
Why would one use the Change of Address Tool? (10:16)
If a site moves, is there a reassessment of content quality by Google? (11:15)
Should you revert back if a site migration results in a major drop in traffic? (14:54)
Should one unblock URLs normally blocked by robots.txt during a site migration? (17:31)
Most common problems after a site moves & doing things step-by-step (18:16)
(19:32)

Documentation mentioned in this episode:
How to 301 redirect images during a website redesign or CMS migration → https://goo.gle/32tGMJz 
Site moves (with URL changes) → https://goo.gle/2FQti2E 
Change of Address Tool  → https://goo.gle/3lh3uNq 
Penguin update → https://goo.gle/32j0ibi 

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

#SEO #GoogleSearch