Tesco launches TikTok competition to be the next 'voice of the checkout' at self service tills
Channel: World News
Date: 2022-09-29

Supermarket retailer Tesco has launched a competition to find the next voice of its self-service checkouts on Tiktok.

In a video uploaded to the company's official account, Tesco encouraged fans to 'audition to become the new voice of Tesco checkouts' by 'duetting' with a self-service machine and sharing it online, adding the hashtag #TescoVoiceOfCheckout.

The successful user could win 10,000 Clubcard points and, for a limited time only, hear themselves telling people to scan their Clubcard when they go shopping.

The post marked the retailer's launch on the social media platform, already gaining them more than 94,000 followers.

In a sign of how popular the video became, supermarket Aldi posted a response to its 220,000 followers in which it 'auditioned' to become the voice for its rival.

Those wishing to hear themselves on the machines have to answer questions including 'Why do you think you've got what it takes?' and 'How would you say 'please check my bagging area'?'.

The self-service checkout even asks applicants to imitate the sound that an item makes when it is scanned.

The winning entry will be used in selected stores for a limited time period only.