What is Services-as-a-Business? | Scott Brown, Certinia
Channel: SiliconANGLE theCUBE
Date: 2023-05-03

200 years ago the global economy was dominated by products, with services making up only about 20% of GDP. Today, the situation has completely flipped; but despite this shift, many companies have yet to fully grasp what it takes to succeed in the service economy. This is where Services-as-a-Business (SaaB) comes in. Certinia President & CEO Scott Brown explains how SaaB focuses on identifying the capabilities and technologies needed to deliver a superior customer experience in the service industry, providing real world customer success stories with Salesforce and Avalara.