Benefits of digitisation and convergence - Web207 Brendan Crake
Channel: bigbadbrendo
Date: 2013-06-04

Dialogue:

According to John Ellis we are now living in the "era of plenty", thanks to the digitisation of content. Also, the number of television channels has increased due to the introduction of digitisation. 

Furthermore, users now have better control over what they watch and when. DVR technology, for example TiVo, has given television audiences more control over how we watch television, with the opportunity to reorder, save, and review television programs. 

Streaming television online also allows interaction with the audience. Two examples of interaction can be seen on YouTube and Hulu. This video offers one form of interaction, by using links to guide you, the viewer, through this video. On Hulu, the viewer is able to click on links to view more con tent from the advertisers. 

This shift has changed the way we view shows, from content providers "pushing" on a schedule, to viewers "pulling" the content they want, when they want it.