"Yelp Mobile and the Land of Local" - Crystal Henrickson, Marketing Director of Yelp
Channel: TechSoup Connect BC – your local #Tech4Good group
Date: 2011-03-05

Yelp is an online and mobile urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in-the-know. The site was founded in 2004 and its users have written over 15 million local reviews across 8 countries. In early 2010, Yelp launched a check-in functionality for its mobile application that have been recognized as a serious competitor to other LBS platforms. With mobile applications continually on the rise, businesses can benefit from how-to-Yelp-tips. In her presentation, Crystal will arm the audience with information on how to position their organizations on mobile and share case studies of local business owners who are utilizing these tools.

About the speaker: Crystal joined Yelp in March 2009, as Vancouver's first Yelp Community Manager where she helped educate business owners on how to jump into online conversations and brought the online community together offline by hosting remarkable local events. In her current role, she oversees all marketing efforts for Canada, which includes a rapidly growing team of Yelp Community Managers across the country.

Yelp: www.yelp.ca

Follow Crystal: @yelpcanada