Prof. Kwang-Kuo Hwang on A Challenge to Individualism
Channel: Chinese Consumer Connection
Date: 20/11/2012

Professor Hwang (黃光國) presents We Are All Relational Beings: A Challenge to Individualism.
Professor Hwang, national chair professor at the Psychology Department in National Taiwan University, is at the forefront of developing an indigenous psychology of the Chinese. The implications of his work reach far beyond psychology. 
For managers his work takes them deep into the Chinese mind -- to understand what makes customers tick as well as employees motivated.
See more about Chinese consumer issues at the Chinese Consumer Connection: http://ccc.qbook.tv .