Vietnamese Pour-Over Lattes With Next-Level Convenience - Copper Cow Coffee (Full Episode)
Channel: Startup to Storefront
Date: 2021-09-28

Today’s guest is Debbie Wei Mullin, founder of Copper Cow Coffee. The first phase of Debbie’s path took her all over the world working for the World Bank. But even though she enjoyed the work, she knew she was destined to set out on her own. Her first venture wasn’t the runaway success story she had hoped it would be, so she pivoted. And then she had to pivot again when her next idea missed the mark as well. The product we know as Copper Cow Coffee was only ever intended to be a backup plan, but the success it’s had only serves to reinforce the phrase ‘if at first, you don’t succeed, try, try again.’ Debbie’s story is a masterclass in how flexibility and paying attention to market signals can lead to huge returns.

So listen in as we cover everything from why her family’s experience in the food industry made her avoid it at all costs, why her deal with Robert Herjavec fell through, and how she hired someone from Craigslist to design a logo and accidentally came away with a name for her company.

Brought to you by Chobani.

#entrepreneurship #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #coffee #nationalcoffeeday #vietnam #vietnamcoffee #vietnamesecoffee

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Copper Cow Social Media:
Website: https://coppercowcoffee.com/
Instagram: https://www.instagram.com/coppercowcoffee/
Facebook: https://www.facebook.com/coppercowcoffee/
Twitter: https://twitter.com/coppercowcoffee
YouTube: https://www.youtube.com/channel/UC0ZZIdBCgML6EdAFCSMGfaw/videos

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Startup to Storefront Social Media:
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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Chobani Social Media:
Website: https://www.chobani.com/
Instagram: https://www.instagram.com/chobani/
Facebook: https://www.facebook.com/Chobani
Twitter: https://twitter.com/chobani
Pinterest: https://www.pinterest.com/chobani/_created/
YouTube: https://www.youtube.com/chobani

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Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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Our Music:
https://www.instagram.com/doubletouchofficial/

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Timecodes:
00:00 The ready-to-drink coffee completely failed...
00:46 Intro to Copper Cow Coffee Episode
2:07 About Copper Cow Coffee
2:43 What made you want to start Copper Cow Coffee?
4:29 How old were you when you first went to Vietnam?
5:08 Are you from the bay area?
5:18 Diego's experience in Vietnam
5:44 Vietnam is emerging as a middle-income country
6:57 How did you find a coffee farm?
7:53 What made you decide to partner with that specific farm in Vietnam?
8:22 Rating premium coffee
9:42 How did you use the World Bank to fund Copper Cow Coffee?
12:20 What was the Copper Cow Coffee food line?
13:00 What was your job at the World Bank?
13:19 Where were you stationed for the World Bank and why did you leave?
14:44 When did you leave the World Bank to go full-time with Copper Cow Coffee?
17:22 The reality of entrepreneurship
18:17 How did the Fancy Food show go?
21:21 What prevents Copper Cow Coffee from being completely compostable?
22:22 What if the packaging is like origami?
23:46 How much is Copper Cow Coffee?
24:33 How far did your first round of capital take you?
25:22 How did you value Copper Cow Coffee?
27:18 Copper Cow Coffee's Shark Tank Experience
27:19 Thank you Chobani!
28:00 Copper Cow Coffee's Shark Tank Experience Cont.
30:29 The Shark Tank Sales Bump
32:21 Did you ever meet with Robert Herjavec?
32:52 Who was your ideal investor?
33:37 What was your experience like on QVC?
35:09 Are there different areas of the country that are most interested in Copper Cow Coffee?
37:05 Have you considered a retail strategy for Copper Cow Coffee?
40:46 What brought you to LA?
41:34 What is your strategy for growing Copper Cow Coffee?
43:24 Brands partner with non-profits to show their support for a cause
44:21 How did you come up with the name of Copper Cow Coffee?
47:18 What are you working on right now?
49:19 Have there been challenges getting coffee due to climate change?
50:35 Go follow Copper Cow Coffee!