AIDA Marketing Strategies - How to Tell a Story that Sells
Channel: Stefan Speaks
Date: 2015-11-25

AIDA Marketing Strategies - How to Tell a Story that Sells

What is AIDA:
AIDA is a Marketing Acronym that Stands for:

Attention: You must get the Attention of your target market as quickly as possible. There are a number of ways you can do this from using elements of surprise or shocking the audience.

Interest: The best marketers know how to keep their audience interested throughout the story. The last thing you want is the audience tuning out.

Desire: You want to foster 'WANT' for your product or service. Want goes far, far beyond 'thinking they should have it' instead it has to become a bringing passion. 

Action: And finally, after seeing your story, your audience should be moved to action. It should be the next 'Natural' Step in the process.

A.I.D.A has been used effectively in marketing strategies and plans of all sizes. Its something you should infuse in every piece of copy about your company from the brochures, videos, commercials, to your website. In the end, its all about customer experience and sales.

What's Included in this Video?
- Ways to Immediately get the Attention of your Audience
- Ways to keep them interest in you marketing pitch. You can increase interest and engagement by creating 'knowledge gaps'. It's a great strategy to show your audience what they don't know and to add mystery!
- Desire is key, and desire can be manufactured. For example, showing a lot of personality and emotion can help you instantly connect with you audience and get them away from their 'left brain' to their 'right brain'. Inspire your audience and they will throw caution to the wind.
- Getting Action can be easy... if you know how to do it. In fact, this course has a whole lecture on how to get your audience to do anything you want.