Game Changer CAMP - Target Audience Mapping for Campaigns
Channel: TechSoup Europe
Date: 17/12/2020

This project was founded by the European Union's Internal Security Fund - Police.

The content of this video represents the views of the author only and is his/her sole responsibility. The European Commission does not accept any responsibility for use that may be made of the information it contains.
--------------------------------------------------------------------------------------------------------------------------
In this session you will learn how to zero in on an audience through the mapping technique. You will identify audiences, behaviour, influencers & emotional appeals to get a better understanding of your campaign audiences.