Cradle to Cradle e.V. - Bündnis Bau & Architektur - Lewis Perkins (Product Innovation Institute)
Channel: Cradle to Cradle e.V. Bündnis Bau & Architektur
Date: 2018-03-29

captured at the 4. international Cradle to Cradle Congress in Lüneburg on 21.10.2017.
Lewis Perkins is the president of the Product Innovation Institut in San Francisco.
His advice to you: "Follow your passions even if it's not gonna make a lot of money."
Our questions:

01:05 Why did you decide to go for Cradle to Cradle, to do more than just sustainability and what is this new industrial revolution for you in the Civil Engineering context?

06:02 Before being president of the Product Innovation Institute you were also president of sustainable strategies for the Mohawk Group. What makes C2C to a very special sustainable strategy?

9:58 The spectators might be interested in one happening that occurs when you were very optimistic about our future but also in a situation when you thought: “Why am I doing all this?”

16:37 We would like to ask you, where were your toughest challenges, how did you handle them?
What are your next steps?

21:47 Last but not least we want to give you the chance to give the audience some good advice that you would have liked to have on your Cradle to Cradle path.