Effective, Affordable Skincare For All - Stratia Skin (Full Episode)
Channel: Startup to Storefront
Date: 2020-12-08

The skincare industry is not only confusing, but it's expensive.  Products are formulated by putting marketing first.  Chemists only choose ingredients based on what will cause the product to sell the best.  When testing to see if they work, the chemists conduct experiments to see if the skincare products have a long shelf life.  Then, when it comes to pricing, some brands have a 16,000% markup on the raw ingredients.  This gives insane margins on products that have great marketing, but at the end of the day, don't actually work.  

However, Alli Reed decided to take a different approach when founding Stratia Skin.  Through her background in chemistry, she formulated the Stratia products by putting science first.  After countless hours of research, and mixing, she was able to craft a skincare product that actually worked.  Then, her skincare side-hustle quickly exploded into a rapidly growing company.  Stratia is an obsessively researched skincare brand that uses only the most effective and essential ingredients.  It's skincare that works.

In this episode of our podcast, we spoke with Alli Reed, founder of Stratia Skin.  She pulled back the shroud to reveal the secrets of the skincare industry, how her chemistry background has been vital in creating her company, and what her entrepreneurial journey has been like.  It's an episode you won't want to miss!

#stratia #entrepreneurship #skincare #skincaretips #skincareproducts #stratialiquidgold #moisturebarrier 

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Timecodes:
00:00 Hook
00:43 Intro
1:52 What is Stratia?
2:32 What made you want to approach your marketing differently?
5:12 What were the first Stratia products?
6:15 How much have the Stratia products evolved since their launch?
7:28 Did you initially undersell your product?
8:00 Why does Stratia only sell on their website?
10:12 When did you realize Stratia could become more than just side hustle?
11:33 Shoutout to USPS!
12:45 Who was your first hire and what was the key to making them stay?
15:02 Do you have any hiring tips? 
16:33 What blew you away about the science of skincare?
20:16 What have you learned about parabens?
25:08 How do you approach parabens in terms of marketing?
27:07 What is Stratia focusing on today?
30:04 What is your trajectory for growth?
33:51 How did you value your company for investors?
39:37 Growth hacking on YouTube
41:33 Stratia's social media

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Social Media:
Follow Stratia on Instagram: https://www.instagram.com/stratiaskin/
Follow Stratia on Facebook: https://www.facebook.com/stratiaskin/
Chec out Stratia on LinkedIn: https://www.linkedin.com/company/stratia-skincare/
Check out the Stratia website: https://www.stratiaskin.com/

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Our Team:
Follow our podcast on instagram: https://www.instagram.com/startuptostorefront/
Follow Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Follow Nick Conrad: https://www.instagram.com/nickgconrad/
Follow Natalya Cappellini: https://www.instagram.com/natalya_curato/

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Our Music:
https://www.instagram.com/doubletouchofficial/

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Our website:
https://www.startuptostorefront.com/