Fonts have personality and political leanings
Channel: The Conversation
Date: 2020-05-06

The existence of two typefaces on two different signs for the same candidate raised the question: Does changing the typeface of a candidate’s name actually change something about how that candidate is perceived?

Daniel Tamul and Katherine Haenschen, assistant professors of communication at Virginia Tech, conducted a study to find out.

The full article is available to read at: https://theconversation.com/typefaces-have-personality-and-can-be-political-130738