How to Create a Lead Magnet That Converts from Scratch (2020)
Channel: Robin Waite - Fearless Business
Date: 2018-08-09

How to Create a Lead Magnet That Converts from Scratch - Basically, Lead Magnets can be a bit of a bore to write or create, I’m not going to lie. So here is my number one tip for short-cutting the process and getting a new Lead Magnet out of yourself pronto.

Every 10 minutes of audio is worth about 1,000 words once it’s post edited.

Every page of A4 is typically worth about 200-250 words once formatted into a PDF download (at 1.5 line spacing and 11-12 point of Arial).

Therefore, recording audio or video is by far and away the quickest means of developing content for a Lead Magnet.

1. How many words do you want to produce? ______________ words

2. Divide your number of words by 100: ______________ 

3. This is the length of video/audio you need to produce

4. Now, upload the video to YouTube or make sure you’ve got an MP3 version of the audio recording.

5. Upload to https://temi.com  or https://rev.com 

6. Edit the .txt file using Word, but make sure you've also downloaded Grammarly to avoid any unnecessary typos and grammatical errors.

Temi – This is a machine transcription so is not always that accurate but costs $0.10 per minute of audio.

Rev – Is a human transcription service and is therefore much better, but costs $1 per minute of audio.

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0:00 Introduction: Day 4 of Lead Magnet Challenge
0:25 Overview of Content Creation for Lead Magnets
1:14 Why Content Creation for Lead Magnets is Hard
2:05 Efficient Content Creation: The Video Content Ecosystem
3:00 Benefits of Video and Audio Content for Lead Magnets
4:05 Transcribing Content with Rev.com & Temi.com
5:00 Editing Transcriptions for PDF and Document Downloads
6:12 Repurposing Content into Blogs and Social Media Posts
7:02 Creating Multiple Lead Magnets from One Content Piece
8:05 Challenge Task: Record and Transcribe 10 Minutes of Content
9:00 Examples of Lead Magnet Repurposing Success
9:40 Conclusion and Prep for Day 5 of the Challenge

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