Re-sari watch straps by Obaku Denmark
Channel: OBAKU DENMARK
Date: 2022-10-03

WORLD’S FIRST WATCH STRAP MADE FROM UPCYCLED INDIAN SARIS

Click the link below to sign up for our Kickstarter project: 
https://www.kickstarter.com/projects/obaku/watch-straps-also-for-apple-made-from-up-cycled-saris

Be the first to own one – support the project on Kickstarter and get yours in November (just in time for Christmas).

COLORFUL, UNIQUE, AND SUSTAINABLE

Up-cycled from obsolete stock or previously loved colorful saris from India, Danish watch brand Obaku has just won a prize for best sustainable watch brand of the year, for their idea for these colorful, sustainable, and unique straps. With the easy-click system, you can pair the vibrant straps with your favorite Obaku watch or any other watch of your choice. There is even an option to make your Apple Smartwatch a little more festive.

UNIQUE

From every sari comes about 100 straps and no two will ever be the same. Every sari carries a story from the celebrations and every-day-life from its previous owner or the promise of a vibrant future from unused leftover material. “We worked a long time to find just the right material”, says Obaku brand director, Henriette Arvin. “The first material was too weak or had the wrong structure”. After several months of searching and trying different solutions, the brand met Stefano Funari from ‘I was a Sari’ in Mumbai,  India.

SUPPORTS CHILDREN

“Stefano and his team have a great focus on the social aspects of their business, which matches well with ours”, says Henriette Arvin. Stefano Funari has previously worked with street children in Mumbai and found that the best way to create a good base for the children is to get their mothers into jobs. That is why he created ‘I was a Sari’, giving these women sowing skills, so they could sustain their families. “For every strap sold, we donate to the further education of these women’s children”, says Henriette Arvin.


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WEBSITE: 
https://www.obaku.com