BOLDR Supply Co Interview
Channel: The Microbrand Review
Date: 2018-07-24

On my recent trip to Singapore, I was able to meet Leon and Travis from the BOLDR team at their offices and take a look at all of their watches, from their original model which never made it to production, to their current line-up and some future editions that are in the works.

How BOLDR got started is a really interesting story, and there is a lesson there for some other watch microbrands I think. The original BOLDR watch was a smart watch on Kickstarter. The campaign was successful and they met their funding goals, but in the end cancelled the campaign because they found there would be delays and issues, such as how long it'd take to get FCC approval in the US. Most watch startups would likely take the money, apologize for the delay and cut a few corners to keep their overall costs down for the extra expenses necessary in resolving these types of issues. BOLDR didn't want to take customer's money, then delay the project, and certainly didn't want to cut corners, so they did what in hindsight was the right thing by cancelling before Kickstarter backers' credit cards were charged.

They must've been very nervous when doing so to decline a successful campaign funding and wondered if when relaunching if they burnt some bridges. The backers though appreciated the transparency and desire to look out for the customers' best interests and quite a number followed them into their next offering, which ended up being a success.

If you want to know more about some of the other microbrand watch companies I met with during my trip to Singapore, please check out some of my other videos here, which I'll be publishing over the next few days. (You may want to consider subscribing!)

We also discuss BOLDR and other watch microbrands in our Facebook group at https://facebook.com/groups/kickstarter.watches