STURLA ATLAS talks Scandinavian Sound + Iceland, Merchandise and Nature with WHAT ERA
Channel: WHAT ERA
Date: 2017-09-17

For more videos and interview series – Please go to: facebook.com/whatera or www.whatera.com  

Production By: Jonas Risvig, Frederik Borg, Asbjørn Dam, Jonas Togo and Frederik Pedersen 
Produced By: Maria Lysdal 
Hosted and Curated By: What Era

WHAT ERA is a new art platform that documents our generation from a timeless perspective. We believe that far too many media channels are trying to be topical and ride on every wave. Our vision is to take a step back and prioritize to produce content that can be used in 10, 20 and 30 years. We got inspired by the Nirvana and Oasis interviews from the 90s, which we somehow still remember, because the footage is timeless and produced at a time, where the artists knew that it could take a while, before they got a chance to speak public again. 

Today, artists are used to feed public live updates and stories about music, movies and art. It happens all the time and most feeds disappear in the crowd or end up as short and superficial formats that - from our point of view - will benefit neither the artists nor the viewers.  

We want to convey art in a timeless way to prove that our generation is not just a restless group of young people without a mission or ambition. Our generation has lots of positive attitude towards what we get into, what we see and what we hear! And if we can be part of making a successful future platform for that - then our mission has been completed!