Don't be timid if you want to create a personal brand strategy for a successful business
Channel: Robyn Graham, LLC
Date: 2024-03-29

Your personal brand is the foundation of your business, so a personal brand strategy must be a priority if you want to build a sustainable business.

What is a personal brand strategy, and what characteristics of a personal brand are crucial for sustainable success? To start, don't be timid. Rely on your faith, be bold and courageous, and step into your God-given gifts.

What is a personal brand?

Think of your personal brand as the perception others have of you. It's a story, your story, that others want to be part of. A story they can see themselves as part of because they like you and trust you.

Your personal brand is how you differentiate yourself from all others in your niche. It designates why someone will want to hire you or work with you. Without a personal brand, you have nothing to communicate with the marketplace. So, decide what makes you unique. What defines your unique personal brand?

Likewise, if you have a personal brand that isn't visible online, no one will know you are there to help them. So let me ask: Is fear holding you back from becoming visible? From shouting from the rooftops, your story that people need to hear to want to be in your community and hire you?

2 Timothy 1:7 reminds us, "The Spirit God gave us does not make us timid but gives us power, love, and self-discipline."

Don't let fear hold you back - create a personal brand strategy.

Your story consists of the good, the bad, and the not-so-good. But sharing the not-so-good doesn't have to be something terrifying. You can be vulnerable without expressing how terrible your mistakes have been. You learned from each mistake or perceived failure, didn't you? So, your story can be told in a way that includes what didn't work, emphasizing what you learned and how you changed to create something better. Share the transformations you experienced and that God helped you make when you trusted Him to lead and guide you the way you'll help lead and guide your soulmate clients.

When you share your story, people will see that you understand them, what they are experiencing, and what they need and desire. Sharing your story will allow you to address the pain points your soulmate client is experiencing because they are most likely steps behind you in the journey that you can now help them on.

Think of sharing your story like this - the story, an aha moment you realized something better, and how you achieved the transformation.

What you need to create a personal brand strategy

What needs to be included in your personal brand strategy? First and foremost, you are at the core of your personal brand and must differentiate yourself from everyone else in your niche. Make a list of everything you've experienced that differentiates you. These things will include experiences in both life and business, education, clients you've already worked with, the results you help clients achieve, the problems you solve, and the desires you fulfill.

In addition, the way you work with soulmate clients is essential. Define your soulmate clients, how you work with them, why you work with them, what you offer, products and services, your price structure, and the quality you provide. Your personal brand and its characteristics will influence your business structure.

Don't be timid. Boldly and courageously, yet humbly, share your experiences, gifts, and talents to connect with your soulmate clients.

It's not about you

Your personal brand is not about you—sounds harsh, I know—but about serving others. You will attract your soulmate clients when you show up to serve instead of seeking attention or wanting people to do something for you. You will have an impact when you positively influence others by showing them you care and serving them out of love. Don't focus on the conversion and payout. Show up to serve first, and the money will come. However, you will not convert people into clients if you focus only on making money and serving yourself and your ego. Serve first. Then, the money will come because you will build trust and confidence. Trust and confidence are the keys to influence.


It's time to create your personal brand strategy.

To help you create your personal brand and a brand marketing strategy, I made a new eBook, 5 Crucial Strategies To Start And Grow Your Business For Sustainable Success Without Social Media. Download the eBook: https://therobyngraham.com/5-crucial-strategies-to-start-and-grow-your-business/


Read the full show notes and access all links: https://therobyngraham.com/create-a-personal-brand-strategy/ 

Robyn Graham
Not your typical business coach | Business Growth Strategist and Coach | Grow Your Business Without Social Media  | Host of The Robyn Graham Show | Author of "You, Me, and Anxiety"
https://therobyngraham.com