Using experience mapping to create compelling value props (plus free template) #short
Channel: JDM
Date: 2022-07-25

Got a startup? Let’s talk about my favourite way to create a value proposition customers just can’t resist. And it’s not a canvas.

Template: https://rtbx.link/experience-map-template

It’s called experience mapping, and it’s a map of your customer's life without you. Not *before* you. *Without* you. If you’re solving a problem worth solving, they’re doing *something* right now to try to solve it.

So create a flowchart, from left to right, that documents their experience trying to do that. Start at the left with their need. Like, “I'd like to lose weight”. As you move rightward on the map, document each step they take looking for or creating a solution, ultimately either solving it, giving up, sticking their finger in the proverbial dam, whatever.

Then, for each step on the map, list out the pain points. What works? What doesn’t? What’s the experience? Finally, list out for each step what you can do to preserve the good and eliminate the bad.

And that's it — a systematic way to uncover pains and opportunities. But it looks at the value your product can provide from the same lens customers use to evaluate it: their experience without you.