Zoe Kravitz | Michelob ASMR Super Bowl Parody
Channel: Alcohol Justice - The Industry Watchdog
Date: 2019-02-01

This parody video about underage youth alcohol prevention is using content created by those we are criticizing and spoofing, which is defensible and protected under the "FAIR USE" doctrine (implicit in the Copyright Law).

Studies show that the more alcohol ads kids see, the better the chance they will drink and in many cases binge drink. The younger a person starts drinking, the bigger the probability that person will be a customer for life who will experience significant alcohol-related harm.

The billions Big Alcohol spends advertising alcohol during sporting events leads to increased underage drinking as well as turning fun filled family events into drunken, potentially violent experiences. Millions of youth will see feel-good beer ads this Sunday, pitching Budweiser, Bud Light, Michelob Ultra, Stella Artois, Copper Lager and Bon & Viv Spiked Seltzer at the biggest football game of the year with the largest worldwide audience.

The ads will play, tens of millions will watch, and the NFL and AB InBev will profit in total disregard for the negative effect that alcohol misuse plays in the lives of young viewers.

The only game plan that will work is to eliminate global alcohol advertising, sponsorships, branding and promotions from all sports – from college games to the NFL championship, from the World Series to the World Cup and Olympics.

Read more about alcohol advertising at alcoholjustice.org