Neil's Short Stories Pt 4 - Managing Unrealistic Expectations (2:00)
Channel: TheCloudJuice
Date: 2011-06-16

In Part 4 of our 8 part series of Neil's short stories, Neil discusses spotting an emerging unrealistic expectation early and doing something about it quickly. If you don't act early, your audience will just assume tacit agreement. At the same time if people are taling about it, then you've actually got their atttention. And if they care enough about an issue to pay attention, then you actually have a chance to shape or re-shape their expectations.

"I'm more impressionable when my cement is wet" Billy Bragg from his album Talking Poetry with the Tax Man

Organisations are more impressionable when their "cement is still wet". That's the time to do something about it