5 Landing Page Essentials – Sub headlines #Shorts
Channel: Micheal O'Neill - Lead2Launch
Date: 10/03/2022

If you are an online business owner who wants to grow your business, attract more subscribers, and have a bigger impact you need to grow your email list.

One of the keys to growing your email list is a high converting landing page offering an opt-in incentive.

A mistake that I see so many people make is failing to optimize their landing page sub-headline.

A sub-headline is 1-2 lines of text, maybe 10 – 30 words max, that sits below your primary headline. 

The goal of the headline is to grab peoples attention, the sub-head then draws them in deeper and propels them to the Call To Action where you tell them what they should do.

The subhead also gives you an opportunity to qualify your lead and let your specific audience know that they are in the right place. 

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