Yahoo’s Ad business growing fast in India & globally: Paul Sigaloff, Sales Head, APAC, Yahoo
Channel: exchange4media Group
Date: 2022-06-07

Yahoo India’s DSP business grew by 130% YoY in FY21 over FY20. It is witnessing a fast growth in CTV and DOOH as well. Kanchan Srivastava, Senior Assistant Editor of E4m caught up with Paul Sigaloff, to understand Yahoo’s business, especially after its acquisition by Apollo last September.