Annabel Chang, Alaska Airlines | Alaska Airlines Elevated Experience 2019
Channel: SiliconANGLE theCUBE
Date: 2019-03-01

Annabel Chang, Vice President, Bay Area at Alaska Airlines, talks with Jeff Frick at the Alaska Elevated Experience event at San Francisco International Airport.

#AlaskaElevated #AlaskaAirlines #theCUBE

https://siliconangle.com/2019/03/14/alaska-airlines-others-tech-planes-apps-land-flyers-alaskaelevated/

Alaska Airlines and others ‘tech out’ planes, apps and more to land flyers

Technology is taking to the skies. Airlines are staking new competitive territory with tech on and off planes. Data-driven applications, on-board Wi-Fi connectivity, and virtual reality are just some things they are offering to tech-savvy flyers.

Alaska Airlines Inc. is among those looking to leverage technology to revolutionize flyers’ experiences. It merged about two years ago with Virgin America. On the list of new initiatives from Alaska Airlines include seating and dining improvements, as well as various technological advancements to do things like order-ahead snacks and beverages from airport lounges.

Alaska is not just jumping on the technology bandwagon, according to Annabel Chang, vice president, Bay Area, at Alaska Airlines. “Alaska Airlines was the first ever to have the kiosks and mobile check in,” she said. “And we continue to look for ways to be top in the field.”

This is only natural for an airline surrounded by the most advanced technological innovation. Alaska Airlines is based in Seattle, Washington, America’s fastest-growing tech hub. And it now serves six locations in Northern California, the tech capital of the world.

“We want to be your top West Coast airline, and the West Coast is obviously the tech hub of the entire world,” Chang said. “We know that our travelers care very much about technology, so we’re looking at ways to be creative.”

Chang spoke with Jeff Frick (@JeffFrick), host of theCUBE, SiliconANGLE Media’s mobile livestreaming studio, during the recent Alaska Airlines Elevated Flight Experience event in San Francisco. Chang, along with other Alaska employees and partners, discussed the Alaska-Virgin merger and Alaska’s latest plans to enhance flyer experience with technology and more.