Five Things that Define Indian GenZ
Channel: exchange4media Group
Date: 2023-02-21

In this 1st podcast Lodestar UM CEO Aditi Mishra and Strategy Team Member Kulanath Kaushik discuss Lodestar UM's research on GenZ conducted over the last 2 years. They discuss

5 key aspects about the GenZ which stood out during the research: some surprising while some expected  
GenZs, who are surprisingly 'Rooted' and are the 'Generation of Action' and can 'See Through the Rhetoric'; having a very 'Balanced Approach' evaluating everything 'Rationally'.