The Total Product Margin Formula | Coffee with Blair 007
Channel: Blair de Jong
Date: 2020-05-03

=== 30-DAY PROFIT CHALLENGE: DAY 7 ===

In this video, Blair explains his Total Product Margin Formula - one of the four pillars in the Profit Litmus Test Framework to measure profit from your products and pricing in your ecommerce business. 

✅ Review how to calculate Average Order Value using your Sales Revenue and Orders

✅ Review how to calculate Units Per Order using your Unit Quantity and Orders or using your Average Order Value and Average Unit Revenue 

✅ Review how to calculate Average Product Margin using your Average Unit Revenue and Cost of Goods Sold

✅ Understand how to increase Average Order Value, Units per Order or Average Product Margin, so that you can increase your Total Product Margin from your ecommerce business.


#CoffeeWithBlair #HowTo #EcommerceTips #DirectToConsumer #DTC


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MEET BLAIR DE JONG
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Blair de Jong is an engineer turned marketer who helps direct-to-consumer brands make commerce connections. Since 2005, he’s launched online stores, ran multimillion advertising budgets and used analytics to drive smart decisions. 

He’s worked with multinational brands like ATCO, Getty Images, iStockphoto, NETELLER and TELUS, plus emerging entrepreneurs selling consumer goods online.

No matter what Blair is doing for his clients, his goal is always the same: to teach them to fish, rather than to fish for them. He created the #CoffeeWithBlair show, an ecommerce advice and Q&A show online, to show you how to build an ecommerce business that works for you.

If you’re bringing him a coffee ☕️, he’ll take a grande Americano, just black with no sugar.

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