CDO Webinar: A Compelling Statement to Corporate Leaders – Why you Must Address EIM and DG
Channel: DATAVERSITY
Date: 2016-05-10

There is a lot of talk about the management of data as an asset. In fact it is getting tiresome. However, the people that see the need for managing data assets are still not the people who can make it happen, i.e. executives. Except for a few forward looking companies (who are reaping the benefits) we still hear the old views that “data is a convenience,” “IT owns the data,” or “give us all the data and we can use it as we see fit.”  

During this webinar John and Kelle will examine the various reasons why information asset management does not catch on. We will cover:

- Root cause opinions from several industry experts
- Tools to see if your organization has a valid reason to adopt IAM or ignore it
- Ideas for compelling statements and messages to turn the corner on IAM