Business Forecasting Principles: 01. Introduction to Forecasting
Channel: Lancaster CMAF
Date: 2023-01-23

In this first educational video in the series of "Business Forecasting Principles", Prof. John E. Boylan explains basics of forecasting, starting from the main misconceptions, and then moving to the discussion of main questions in forecasting: "What and Why and When and How and Where and Who..?"

*Content of the video*
00:00 - Introduction
00:44 - Misconceptions in forecasting
03:30 - What's the first question you should ask?
05:25 - Why forecast?
06:50 - What to forecast?
12:40 - Linking "Why?" and "What?"
15:30 - Linking "Why?" and "When?"
16:52 - Where to forecast?
18:25 - Who should forecast?
20:56 - How to forecast?
22:15 - Summary

Videos are produce by Centre for Marketing Analytics and Forecasting of Lancaster University, UK.
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