What are External Links
Channel: Aleem Iqbal
Date: 2020-07-21

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External links are links that point from one website to another website. They are used to help visitors navigate the internet and to provide additional information and context about a particular topic. In the context of search engine optimization (SEO), external links play an important role in helping search engines understand the quality and relevance of a website.

External links can be used to:

Provide additional information and context: By linking to relevant external sources, you can provide additional information and context to help visitors better understand the topic they are interested in.

Establish credibility: By linking to reputable external sources, you can establish credibility and show that your website is a reliable source of information.

Improve the user experience: By linking to relevant external sources, you can provide a more comprehensive and enjoyable user experience for visitors.

Spread link equity: Link equity is the value that a link passes on to the linked page. By linking to reputable external sources, you can help improve the overall authority and ranking of your website.

Help search engines crawl and index your website: External links can help search engines discover new pages on your website and understand the relationship between different pages. This can help improve the visibility of your website in search results.

To maximize the benefits of external linking for SEO, it's important to use descriptive and relevant anchor text (the text that is linked) and to link to pages that are relevant and useful to your audience. It's also important to avoid linking to low-quality or spammy websites, as this can harm the overall ranking of your website.

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