Qualitative & Quantitative Research - An Introduction
Channel: Tine Wade
Date: 2017-05-01

An introduction to the subjects of Qualitative and Quantitative research. When organisations enter into strategic planning, they often conduct different types of relevant research and analyses enabling them to make informed, strategic decisions. Parts of this process might include conducting qualitative and/or quantitative research, which is what this video aims to explain and exemplify. This video is aimed at marketing management students.