TAAT ™ GLOBAL ALTERNATIVES Finalizes First Commercial Order for Austria ✅ RICH TV LIVE
Channel: RICH TV LIVE
Date: 06/11/2021

TAAT ™ GLOBAL ALTERNATIVES Finalizes First Commercial Order for Austria ✅ RICH TV LIVE - November 6, 2021 - #taat #austria #richtvlive #news #business #finance #money #smoking #taatglobal #taatglobalalternatives #setticoscarella #richpicksdaily #rich #richtv #win #investing #trading #stocks #stockmarket #tobaf #cigarettes #education
TAAT ™ GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT ™ ”) is pleased to announce that it has received a purchase order valued at €60,000 (approximately CAD $86,400) as initial inventory for launching all three TAAT™ varieties in Austria beginning in Q1 2022. In a press release dated October 22, 2021 , the Company announced the most recent developments with respect to its first international expansion into the United Kingdom, which included enthusiastic reception of TAAT™ by tobacco wholesalers from across the country. Furthermore, in the Company’s September 7, 2021 press release it was announced that tobacco wholesalers in several other European countries including Poland, Germany, France, and Switzerland provided very positive feedback on the advanced formulation of Beyond Tobacco™ using reconstituted material. With this purchase order for Austria, TAAT™ is beginning its second launch in the European Union, as the Company simultaneously executes TAAT™ launches in Ireland, the United Kingdom, and Australia, while continuing to grow its footprint at retail and online in the United States where the Company now has more than 1,200 points of sale carrying TAAT™.

Compared to other global markets, the Company believes TAAT™ products can perform especially well in Austria based on several unique modern-era developments (listed below) which have influenced the tobacco market across the country. Austria has a total population of approximately 8.9 million, with a smoking incidence rate of approximately 25% in 2019, compared to an average of 18% in other European Union nations.

Discontinuation of Menthol Cigarettes in Austria as of 2020

TAAT™ Chief Executive Officer Setti Coscarella commented, “The global tobacco market has undergone significant changes in recent years, and with many shifts occurring rapidly in Austria where smoking rates remain relatively high ( i.e. , three-quarters more than the U.S. national average), I believe it is a very promising market for our next launch of TAAT™. Thirteen years ago nearly half of all Austrian adults were smokers, a number that has declined considerably due in part to factors such as the recent indoor smoking prohibition, which in combination with other events to include the EU-wide menthol ban has created attractive opportunities for better alternatives such as TAAT™ to gain market share. It would appear that incumbent players in the tobacco industry have taken note of these market circumstances; as an example, Philip Morris International only launched an IQOS boutique in Austria last spring, despite having already opened 226 outlets elsewhere in the world 8 . I am therefore very confident that this initial commercial order of TAAT™ will perform well in Austria, laying the groundwork for a large-scale launch as we continue to build out TAAT™’s global market footprint.”

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