Quantity Has a Quality of Its Own
Channel: Alpha Lim - Light & Easy Affiliate Marketing
Date: 2017-04-06

One thing that I’ve learned, at least in my head – because I haven’t put it into practice, which means I haven’t really learned it yet – is this: You get better quality with more quantity. 

A famous study was conducted by a famous professor, where he asked his college class to make pots. So, he had one team who were given the instruction to make the best pot possible, and the other team was given the instruction to make as many pots as possible, within a time limit. At the end of that time, the professor gauged the quality of the pots that the two teams made. And guess which team made the better-quality pot? 

In conventional wisdom, you need to put in your effort – your thinking, your planning – you need to put in all of that at the outset. That’s how you get a perfect result. That’s what we learn in school. You need to study, you need to do your notes, you need to have your revision plans, you need to cram the night before the exam. And then, the months of study will culminate in this final exam that you sit for. And if you’ve done your work right – if you’ve done your homework, so the conventional wisdom goes – you come up with an excellent result in your exam. 

What happens, normally, is that some people do it right (they actually learn their stuff), some people just don’t do well with tests, and some people test well – they cram, they regurgitate facts for the exam, and they promptly forget the facts. That’s the way we learn in school. 

But the second team from this famous professor’s famous experiment, they were not focusing on quality but on quantity. Their task was to create as many pots as possible within the time limit, so they just set about without much thinking. Just a basic amount of thinking and planning and preparation, and then they started making pots and making pots and making pots and making pots. And the more pots they made, the better they got at it. No doubt some of those pots would have been crap, especially probably the first few ones, but as they kept making those pots, they improved and they got better and better at making those pots. And in the final analysis, the best quality pot came from group two, who were told to focus on quantity. 


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