Robert Herjavec Invests in a Side Hustle - Bad Birdie
Channel: Startup to Storefront
Date: 2020-08-08

When Jason Richardson founded Bad Birdie, he was just looking for a side hustle to make some extra cash.  Jason was looking to purchase a house in LA, and he wanted to use Bad Birdie as a way to pay for it.  However, after speaking to some investors in LA, his perception of what Bad Birdie could become started to shift.  He realized his side hustle had the potential to become a powerhouse in the athletic apparel industry.  

Jason Richardson, the founder of Bad Birdie, appeared on season 11, episode 18 of Shark Tank.  At this point, it remained as Jason's side hustle.  However, Robert Herjavec changed everything.  He invested in Jason's side hustle for $300,000 for a 20% stake in the company.  While Robert Herjavec had the opportunity to secure more equity, he came up short (literally).  

In this clip of our podcast, the founder of Bad Birdie describes what the process was like getting on Shark Tank, and the risk he took to secure a better deal than what he was offered.  Check it out now! 

Check out the full episode: https://www.youtube.com/watch?v=4yWJRzIOFQ0

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