Gourmet Edible Cookie Dough - NoBaked Cookie Dough (Full Episode)
Channel: Startup to Storefront
Date: 2021-09-21

Today’s guests are Megan and Jimmy Feeman, the married duo behind NoBaked Cookie Dough. Most of us can probably relate to sitting at work wishing we could just walk out the door and chase our dreams. Megan actually did it. She may have thought the music industry would be a good fit for her when she started her career, but once she felt the calling to branch out on her own, she was gone, and no one was going to tell her otherwise. It’s that kind of entrepreneurial fire that has driven Megan and Jimmy to lead an ever-expanding business. One that has led them from scoop-shops to pop-ups to e-commerce and everything in between. 

So listen in as we cover everything from why being able to eliminate fear is an important part of entrepreneurship, why a hit on your credit score shouldn’t deter you from making business decisions, and why you should let procrastination be your guide.

#entrepreneurship #businessinterview #podcast #podcasts #cookiedough #cookie #ediblecookiedough #nobaked #nobakedessert

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NoBaked Cookie Dough Social Media:
Website: https://nobakedcookiedough.com/
Facebook: https://www.facebook.com/nobaked/
Twitter: https://twitter.com/nobaked
Instagram: https://www.instagram.com/nobaked/
LinkedIn: https://www.linkedin.com/company/nobakedcookiedough/

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Startup to Storefront Social Media:
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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Our Music:
https://www.instagram.com/doubletouchofficial/

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Timecodes:
00:00 She left her keys on the desk, and just walked out...
00:57 Intro to NoBaked Episode
1:55 About NoBaked
2:08 When did you decide to start NoBaked?
4:57 When did you quit the music industry?
7:15 Did anyone give you advice before quitting?
8:41 Did your boss give you any advice when you quit?
10:05 Nashville is a very collaborative city
10:44 Did you get any traction from influencers?
11:37 Jimmy, how did you get involved in NoBaked?
12:11 What did you not like about your sales/finance job?
12:33 Sometimes switching jobs, or getting fired, is the best thing that could happen.
13:00 When Jimmy knew they were onto something with NoBaked
13:57 The moment their parents thought they were crazy
15:13 Entrepreneurship is addicting
15:44 What was the first month of NoBaked like?
16:46 Overcoming operational issues
17:50 How did you handle the NoBaked marketing?
18:13 Acquiring $40k in debt just to start NoBaked
20:54 Your credit score doesn't actually matter
21:39 It should be all about the impact
23:43 Diego chases impact
24:33 You have to celebrate the big wins
25:00 How did your business do during covid?
31:24 Successful businesses lean into what was working
32:13 How did you get out of all the leases?
33:22 How many flavors do NoBaked have? 
33:33 What are your top 3 favorite flavors?
33:58 Since you're both entrepreneurs, how will this impact how you raise your daughter?
35:02 It's a mindset shift when you realize you are in control of the rules
37:32 Have you considered hiring an operations manager?
38:45 It's all about delegation
41:21 Why Diego left tech
44:10 Lean into what you enjoy
45:46 Diego selling his share in his tech company
47:46 How Diego got started in real estate development
48:41 It's all about the product, and getting in front of the right people
52:31 Gross margin is not the end all be all
54:35 The impact of rising lumber prices
57:25 Just pave a path towards profit
59:14 Eliminate the fear
1:00:06 Go follow NoBaked Cookie Dough!