Third-Party Cookies: What Are They and What to Do About Deprecation
Channel: Able CDP Server-Side Tracking
Date: 2024-03-24

Learn the differences between third-party cookies, first-party cookies and first-party data and see if your website is impacted and what can be done about it.

Everything discussed equally applies to Facebook/Meta, Google Ads, TikTok and other similar ad platforms.

00:00 Contents
00:27 How cookies work
01:54 Third-party cookies
03:31 Cookies get blocked
04:58 First-party cookies
10:19 Limitations of pixel/tag tracking
11:18 When first-party data is needed
15:21 The problem with sGTM/CAPI Gateway
16:37 Better server-side tracking
17:38 Able CDP solution