Basic Metrics in Adobe Analytics | Adobe Analytics Tutorial
Channel: DHL Digital Analytics
Date: 2022-12-22

In this video, we are covering how basic metrics are defined in Adobe Analytics.

Chapters:
00:00 Introduction
00:17 Example User Journeys
02:27 Defining Page Views, Visits, and Unique Visitors in Adobe Analytics
05:44 Defining Entries and Entry Rate in Adobe Analytics
07:21 Defining Exits and Exit Rate in Adobe Analytics
08:23 Defining Bounces and Bounce Rate in Adobe Analytics
10:21 Defining Bounces and Bounce Rate in Adobe Analytics

DHL Analytics Blog: https://analytics.dhl.com/
Trainer: Frederik Werner (https://www.fullstackanalyst.io/)