What makes a good trade publisher? Smart content, cost control and long term planning
Channel: Kingston Publishing
Date: 2012-03-14

http://kingstonpublishing.wordpress.com

John B. Thompson is author of the groundbreaking investigation into commercial publishing, Merchants of Culture: the business of publishing in the 21st century, and Professor of Sociology at the University of Cambridge.

Following a guest lecture last semester John spoke to Kingston University Publishing lecturer Judith Watts about the contemporary publishing industry, providing some fascinating insights into the business, how it works and what needs to change.

In the second of a three part interview, John outlines what makes a good trade publisher: acquiring, developing and controlling "good, original, important content", controlling costs and "publishing effectively for the backlist".  He also addresses the issue of the future of reading, the growth in ebook sales, and what this means for publishers.

For more information about Kingston University's MA Publishing course visit: http://www.kingston.ac.uk/postgraduate-course/publishing-ma/