Website strategies to create an effective homepage and write persuasive copy with Jamie Caroccio
Channel: Robyn Graham, LLC
Date: 2024-02-20

To grow your business without social media, you must have good copy written to resonate with your ideal client. Writing persuasive copy makes you more likely to convert your audience to paying clients.

You must adhere to your values when writing persuasive copy and implementing website strategies to create an effective homepage.

The place to start
Don't get hung up on having the perfect website. Your website strategies must include taking action to accomplish what needs to be done, especially if you want to create an effective homepage or convert viewers to clients.

Your website homepage is important.

You have approximately 7 seconds to grab a website visitor's attention before they become uninterested and click away.

Your website strategies to create an effective homepage must include
Hook headlines

Opt-in

If applicable, offer a lead magnet, a free guide, a white paper, a case study, etc., so that you can have them join your email list, bring them into your community, and further nurture them. This goes beyond your general "subscribe to my email list" or "subscribe to my newsletter." You want to give them something. This is a great way to continue to warm up the audience. They probably need more, and the opt-in provides an opportunity to do this.

First-person

Use a personal approach and write in the first person. Writing in the first person is a way to connect with the reader and is a form of persuasive copywriting. This is an opportunity to share your story and your values, what is important to you. When you share stories about your experiences, journey, and why you are doing what you are doing, your visitors will connect with you. If visitors do not resonate with your copy, they will understand that you are not the person for them. Likewise, if visitors do resonate with your copy, they will recognize that you are the one who can solve a problem for them. They will align with your values and understand you are a good fit.

Be the face of your brand.

Share your story and connect with the reader by showcasing your personal brand. If you were once your ideal client, share that information. Most importantly, have at least one image of yourself on your homepage. Your website strategies must include a way for visitors to get to know you. In addition, to create an effective homepage, you must build an emotional connection with the visitor. Images are also important for SEO which is a key component to create an effective homepage.

Trust determines buying practices; if people can not see who you are, they will not trust you. Be present on your website in image form, so that people can emotionally connect with you.

Do not try to help everyone.

It is important to note that if you try to help everyone, you will help no one. 

When implementing website strategies or trying to create an effective homepage, your persuasive copy must indicate who your ideal client is. 

Differentiate yourself by explaining who you help and how you help them; otherwise, you will be talking to no one. When you try to talk to everyone, you dilute your copy. An effective homepage is your online storefront and will determine the experience the visitor will have, so make it warm and engaging.

Your copy will either attract or repel. This is where a persuasive copy can help you create an effective homepage. Clarity around your message is necessary for people to truly understand who you are and how you can or cannot help them.
The space above the fold, the banner area, or hero image as you may hear it called, is prime real estate to grab attention. It's a title that gets your viewer's attention. Not only grab their attention but leverage who you are talking to and how you can help them. Focus on the reader, who you help, and how you help them.



Read the full show notes and access all links: https://therobyngraham.com/effective-homepage/

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Robyn Graham
Not your typical business coach | Business Growth Strategist and Coach | Grow Your Business Without Social Media  | Host of The Robyn Graham Show | Author of "You, Me, and Anxiety"
https://therobyngraham.com