Realtors Exaggerate: Understanding Real Estate Puffing | This Is #HoltonWiseTV (Highlights)
Channel: HoltonWiseTV
Date: 2020-02-04

One of the worst kept secrets in the Real Estate Industry is the fact that Realtors exaggerate the positive features of the properties that they are hired to market and sell. This practice is so common it's even been given an official term called puffing. The term “puffing” refers to “extravagant claims made by sellers in order to attract buyers.” It is the exaggeration of the good points of a product, a business, real property, and the prospects for future rise in value, profits and growth. When you are investing in Real Estate it's very important that you quickly identify when a Realtor is puffing so that you can objectively look at the facts as part of your normal due diligence.  

This Is #HoltonWiseTV is video series consisting of short clips and or highlights of the things we do & talk about here on #HoltonWiseTV. These clips are intended to give viewers a sneak peak at what they can expect when subscribing to #HoltonWiseTV to watch our full length content or working with our team to invest in Real Estate.

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