17 Strategically Responding to Crises
Channel: Audra Lawson
Date: 2017-08-28

Throughout this lecture series, we’ve identified and discussed four critical factors affecting crisis communication – 

Issues and reputation management as crisis mitigation and prevention
Crisis types in a modern global environment
Organizational factors affecting crisis response
Stakeholder factors affecting crisis response

And now we focus on the fifth critical factor – response factors to consider. Now, we’ve been talking about the communicative response, how to think about issues and crisis communication, considered different ways that organizations could respond, and have certainly critiqued responses. However, now’s the time that we will focus much more closely on putting it all together.