Living With the Black Swans by Mary Poppendieck
Channel: ConfEngine
Date: 2013-04-22

From about 2000 years, in many European languages, a black swan was a metaphor for something that was clearly impossible. And then black swans were found in Australia. So a black swan became a metaphor for a completely unexpected event actually occurs, one we had not imagined was impossible. Black swans appear regularly -- Skype, iPhone, the Cloud.... If a black swan landed in your marketplace, would you recognize it? Most companies don't. It's no coincidence that the average age of companies -- big companies -- is falling fast, at the same time that black swan events are increasing.

You never see black swans coming -- you have to be ready to respond when they arrive. This talk is about the kind of thinking and organizational structure that can help you live successfully with the black swans. It is about how to build an innovative, responsive, enduring organization.

Speaker: Mary Poppendieck (@mpoppendieck)
Founder, Poppendieck LLC

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