How terrified would you be to send a newsletter to 2,500 people? (Carbon Removal Updates Week #223)
Channel: Tito - AirMiners
Date: 2023-07-26

Join the weekly newsletter ► https://tito.co/carbon

AirMiners in Residence:

You: Commit to share publicly once per week for 6 months in whatever format you pick.

What you get: Weekly 1-hour call with a world class writer/designer hell bent on honing and amplifying your authentic voice, plus a 2 hour design session to start.

Would you be interested in sharing your voice every week? Reply and say "I'm interested"

Would you be terrified by sharing your voice every week? Reply and say "I'm terrified"

Want to fund this? Hit reply and say how much. You can Venmo @titoj. My estimate is $24k total for this project.

Are are you a world class writer or designer ready to commit to unlocking a new voice in carbon removal? Hit reply and say "It's go time".

Guests:
Sarah Harrison
Marc OBrien
Grant Faber
Ross Kenyon
John Sanchez

+ Do you ever struggle with idea generation, what am I going to say this week?

"What's on your mind?" is a great starting point. We ask Tito about the previous newsletter, then ask about what happened in the last week, and what's coming up in the next week.

+ How do you deal with burnout?

Sometimes Tito comes in and says I'm exhausted, and we take the week off. Or we unpack the feeling and talk about what's there, are others feeling this way. Our newsletter on Burnout is real came from a day like that.

+ After you come up with a topic, do you worry about adding noise? Distracting us? Is this concerning?

We always ask "why is this valuable", "what's useful about this for someone who gets it?", "what are they going to get out of this?", "how is this going to help them remove carbon?" Avoid: talking about news can be kind of noisy

+ What do you think about creating a plan for a limited run or limited series as a way to make it easier to get started?

We do a review every 6 months. The design of what we're doing is intentionally raw, fast. Even the design, it looks like an email from Tito. A limited run also is an invitation to perfect and polish. This is an industry that's moving fast. "Bet everything on the voice"

+ What does the next 100 newsletters look like?

We have no way to answer that question. People thinking they have a plan. Small bets. Embrace that you're experimenting. You can plan the 5-10, then re-evaluate 6 months. Stop trying to plan ahead. Trust that you will evaluate and change or stick with what works. We have a 6 month strategy session coming up soon. Quick and dirty backed fully by authenticity. We have so many ways to share thoughts and ideas

+ What if you're uncomfortable with what you're sending?

We look for this in our calls. Tito demands it. "It's got to make me uncomfortable or it's not worth sending". The ability to feel uncomfortable and hit send anyway is a way to help make sure you're sending

We need to remove 100 parts per million of carbon dioxide from the atmosphere. That means removing about 1 trillion tons of carbon dioxide...and doing something useful with it! I've got an insatiable desire to help figure this out. The changing climate will create the first trillionaire.