How STEVE COOK Rose To Prominence In the Fitness Space | Mind Pump 2087
Channel: Mind Pump Show
Date: 2023-06-01

00:00 Intro
02:12 Being in the right place at the right time. Steve’s origin story and how he got into the fitness industry. 
12:47 Being in a good space yourself to find that right person. 
14:21 His start in male physique competitions and dealing with the politics involved. 
27:42 The massive role genetics play. 
30:35 Starting his vlog and when his business started taking off. 
34:49 The apple sauce and peas & carrots of social media. 
38:10 His experience working on the Biggest Loser. 
52:26 Finding himself in a rebranding phase and examining his life during the pandemic. 
1:02:15 Future fatherhood, being aligned with your partner and potentially leaving the country.
1:09:52 Why so much of health is community. 
1:13:25 Have his views on health & fitness changed post-COVID? 
1:14:28 The evolution of his training. 
1:16:08 Why he has no problem NOT posting. 
1:17:27 The journey behind creating the Fitness Culture App. 
1:23:07 From LA to St. George. 
1:25:12 The most misunderstood thing about him. 
1:26:15 Did insecurities drive him to the gym? 
1:27:25 What traits from his dad will he transfer to his kids? 
1:29:40 His relationship with money and the challenge of people-pleasing. 
1:33:01 Enjoy the process.

Related Links/Products Mentioned
For a limited time only, Mind Pump listeners get a free LMNT Sample Pack with any purchase: Visit DrinkLMNT.com/MindPump

May Promotion: MAPS Prime or MAPS Prime Pro or the Prime Bundle 50% off! **Code MAY50 at checkout**
http://mapsfitnessproducts.com/

Fitness Culture Training App by Steve Cook
https://www.fitnessculture.com/

SHAYTARDS - YouTube
https://www.youtube.com/user/SHAYTARDS

Tony Dungy Books
https://amzn.to/43gbbJj

Watch Killer Sally | Netflix Official Site
https://www.netflix.com/title/81331076

Mind Pump Free Resources
http://www.mindpumpfree.com/

Featured Guest/People Mentioned
Steve Cook (@stevecook) Instagram
Jeremy L. Buendia (@jeremy_buendia) Instagram
Shay Butler (@shaycarl) Instagram
Casey Neistat (@Casey) Twitter
Ben Greenfield (@bengreenfieldfitness) Instagram
Andrew Huberman, Ph.D. (@hubermanlab) Instagram
Tony Dungy (@TonyDungy) Twitter
Hafþór Júlíus Björnsson (@thorbjornsson) Instagram



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