How to Install Google Tag Manager on Shopify & checkout page Tutorial 2023
Channel: Abhishek Singh Thakur
Date: 2023-01-11

In this video, you will learn how to install Google Tag Manager (GTM) on Shopify and how to send purchase details to Google Analytics 4 (GA4). We will cover how to add the GTM container code, how to add a custom data layer to capture purchases (including items, value, and other transaction details), how to configure GA4 correctly (so that self-referrals don't appear in your reports), and how to check that everything is working.
In this video, we'll walk you through the process of installing Google Tag Manager (GTM) on your Shopify store in 2023. By using GTM, you'll be able to easily add and manage various tracking and marketing tags, such as the Google Analytics tracking code, without the need to modify the code of your Shopify theme.

First, we'll show you how to create a GTM account and container. Then, we'll cover the steps needed to add the GTM code to your Shopify theme. Once the GTM container is installed, we'll show you how to add and manage tags within GTM.

This video is perfect for ecommerce store owners, digital marketers, and website managers looking to streamline their tracking and marketing efforts on Shopify. With GTM, you'll have more control over your tracking and marketing tags, and be able to make data-driven decisions to improve your website's performance.

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00:00 Intro Install Google tag manager to Shopify 
00:09 Benefits of Google tag manager GTM 
00:25 Install Google Tag Manager to Shopify