Osnat Michaeli (Infarm) & Hiro Tamura (Atomico): Building a Global Brand | Slush 2021
Channel: Slush
Date: 06/12/2021

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Vertical farming is a growing industry with the potential to re-shape the food system, yet one that is capital intensive to do at scale. In such an environment, a strong, unique and purpose-driven brand is essential.

Infarm has built the world's largest, cloud-connected farming network. Its Co-founder Osnat Michaeli is also the company’s Chief Brand Officer and responsible for Infarm’s brand and culture. Taking the stage with one of their key investors and board members, Hiro Tamura of Atomico, Osnat will share her view on the importance of branding: why should entrepreneurs focus on branding from the very beginning? What are the benefits and challenges of building a brand on a global scale?

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