Fireside Chat with AOL's Nate Hayden
Channel: VMA Media
Date: 2014-10-29

It’s been an obvious focus and goal for the AOL executive team,to build a video presence that is world class and that will deliver the sort of reach and scale that adver- tisers require. And, it seems they are doing that pretty successfully. AOL is the number three online video property, only behind behemoths Google and Facebook with 67 mil- lion unique viewers. They have launched nearly 50 original series since 2011 and their show #CandidlyNicole, in its’ second season was also picked up by VH1.

To achieve this success, they are grabbing top talent, both on and off camera. Nate Hayden was brought in to take “AOL’s Emmy Nominated Original Programming Efforts To The Next Level,” according to the official announcement. Nate was most recently Vice President of Development at FremantleMedia, where he lead cable development. He has also worked as a producer and director at MTV Networks and Mark Burnett Productions.

But how will AOL define success? What makes great content, and is online content dif- ferent than TV’s? What are large online audience numbers and how will AOL invest in con- tent promotion? These are big questions AOL must answer to compete for your dollars.

Featuring:
Nate Hayden, VP of Originals and Branded Entertainment at AOL
Pete Imwalle, EVP, COO at RPA

Filmed at Videonomics Santa Barbara Summit, 2014
http://videonomics.com/event/ca-summit-2014/#overview