User Experience Pitfalls by Ash Banaszek - 200OK 2020
Channel: Techlahoma
Date: 06/03/2021

Ash Banaszek is a passionate and outspoken UX advocate at Union Pacific Railroad with nearly a decade of experience in the field. She loves to discuss UX and get folks to that "ah-hah" moment about the importance of psychology in tech. Outside of UX, Ash is an award-winning Toastmaster and uses her public speaking experience to infuse humor and thought-provoking questions into her talks.

Ash is presenting User Experience Pitfalls – User Experience is becoming a business necessity, but you don't know where to begin and your stakeholders just aren't on board.  This talk introduces the basics of UX design and some ways to get the discussion started with your stakeholders. 


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