Why should National Sport Organizations care about brand governance?
Channel: Research Outreach
Date: 2021-03-19

This project sought to explore if and how decision-makers of different types of NSOs govern their brand, considering the changing landscape and the increased role and influence of stakeholders and social media on NSOs. It is part of a larger study on: The New (Canadian) National Sport Organization Governance, Brand, and Social Media Landscape. 
━━━━━━━━━━━━━━━━━━━━
Article
────────────────────────────
https://researchoutreach.org/articles/brand-governance-national-sport-organizations
━━━━━━━━━━━━━━━━━━━━
Additional Information
────────────────────────────
https://health.uottawa.ca/human-kinetics/research/the-new-sport-system-landscape
https://health.uottawa.ca/people/marijke-taks
https://health.uottawa.ca/people/seguin-benoit
https://brocku.ca/applied-health-sciences/sport-management/faculty-research/faculty-directory/michae...
https://health.uottawa.ca/people/parent-milena
https://sportcopywriters.com/
https://scholars.latrobe.edu.au/display/rhoye
━━━━━━━━━━━━━━━━━━━━
Social Media
────────────────────────────
https://twitter.com/MarijkeTaks
https://twitter.com/seguinben
https://twitter.com/MikeNaraine
https://twitter.com/AThompsonUOTT
https://twitter.com/MilenaParent
https://twitter.com/RussHoye
━━━━━━━━━━━━━━━━━━━━
Research Outreach
────────────────────────────
https://researchoutreach.org/
https://twitter.com/@ResOutreach
https://www.facebook.com/researchoutreach
━━━━━━━━━━━━━━━━━━━━
#Sport
#SportOrganisations
#BrandGovernance
━━━━━━━━━━━━━━━━━━━━