Chrysler | Wikipedia audio article
Channel: wikipedia tts
Date: 2019-06-27

This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Chrysler


00:05:21 1 History
00:05:30 1.1 1925&#8211;1998: Chrysler Corporation
00:15:55 1.2 1998&#8211;2007: DaimlerChrysler
00:18:04 1.3 2007&#8211;2014: Effects of Great Recession
00:20:46 1.4 2014&#8211;present: Fiat Chrysler Automobiles
00:24:15 2 Corporate governance
00:24:31 2.1 Board of directors
00:24:54 2.2 Management team
00:28:13 3 Sales and marketing
00:28:23 3.1 United States sales
00:29:46 3.2 Global sales
00:30:13 3.3 Marketing
00:30:22 3.3.1 Lifetime powertrain warranty
00:31:26 3.3.2 "Let's Refuel America"
00:32:15 3.3.3 Lancia co-branding
00:32:45 3.3.4 Ram trucks
00:33:11 3.3.5 "Imported From Detroit"
00:36:32 3.3.6 "Half Time in America"
00:38:11 3.3.7 Slogans
00:38:48 4 Product line
00:38:58 4.1 Current brands
00:39:26 4.2 Mopar
00:39:52 4.3 Chrysler Uconnect
00:41:46 4.4 Former brands
00:45:37 5 Chrysler brand
00:49:01 5.1 1950s
00:51:31 5.2 1960s
00:53:08 5.3 1970s
00:55:37 5.4 1980s
01:01:18 5.5 1990s
01:13:42 5.6 2010s
01:14:46 5.7 Fiat
01:15:45 5.8 Reception
01:16:51 6 Environmental Initiatives
01:19:23 7 Chrysler Defense
01:20:50 8 Special programs
01:21:43 8.1 Radar antennas
01:23:27 8.2 Aircraft
01:23:38 8.3 Missiles
01:25:37 8.4 Space boosters
01:27:32 9 See also
01:27:42 9.1 Countries
01:28:07 10 Notes



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SUMMARY
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Chrysler (; officially FCA US LLC, and colloquially Fiat Chrysler Automobiles) is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it was acquired by Daimler-Benz, and the holding company was renamed DaimlerChrysler. After Daimler divested Chrysler in 2007, the company existed as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before merging in 2014 with Italian holding company Fiat S.p.A. and becoming a subsidiary of its successor Fiat Chrysler Automobiles. In addition to the Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Furthermore, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.
After founding the company, Walter Chrysler used the General Motors brand diversification and hierarchy strategy that he had seen working for Buick, and acquired Fargo Trucks and Dodge Brothers, and created the Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from Prudential Insurance to pay for expansion and updated car designs.Chrysler expanded into Europe by taking control of French, British and Spanish auto companies in the 1960s; Chrysler Europe was sold in 1978 to PSA Peugeot Citroën for $1. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and environmental regulation in the 1970s. It began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America. On the verge of bankruptcy in the late 1970s, it was saved by $1.5 billion in loan guarantees from the U.S. government. New CEO Lee Iacocca was credited with returning the company to profitability in the 1980s. In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation (AMC), which brought the profitable Jeep brand under the Chrysler umbrella. In 1998, Chrysler merged with German automaker Daimler-Benz to form DaimlerChrysler AG; the merger proved contentious with investors. As a result, Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007. ...