Armughan Ahmad, Dell EMC | Dell EMC World 2016
Channel: SiliconANGLE theCUBE
Date: 18/10/2016

01. Armughan Ahmad, Dell EMC, Visits #theCUBE!. (00:20)
02. Is This A New Role For You. (00:41)
03. How Did The Portfolio Affect Your Go To Market. (01:32)
04. What Were You Able To Bring Forward As Organizations. (02:44)
05. How Are You Managing The Complexity Of The Field. (05:03)
06. What Are Some Of The Changes Taking Place In The Applications. (07:43)
07. How Do We Close The Gap On The New Operation Model. (10:22)
08. What Are You Seeing Around The GPU Type Things That Are Emerging. (12:37)
09. How Are You Seeing The Persona's To Whom You Sell Evolve. (14:22)
10. How Do You Help Customers With The Right Solution. (15:52)
11. What Are You Seeing In The Channel. (19:05)
12. What Do You Want To Accomplish  Over The Next Year. (21:34)

Track List created with http://www.vinjavideo.com.
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The alliances behind Dell EMC’s complex portfolio | #DellEMCWorld

by Bev Terrell | Oct 18, 2016
The merger of Dell and EMC has led to a huge, complex portfolio, encompassing many different channel partners and technologies. This “embarrassment of riches” has the potential to overwhelm customers, who generally seek simplified, black and white solutions. However, more and more it’s a hybridized world in information technology. So how do customers choose the right SaaS solution?

Armughan Ahmad, SVP of global solutions and technology alliances, Dell EMC, at Dell Technologies Inc., joined Stu Miniman (@stu) and Dave Vellante (@dvellante), co-hosts of theCUBE, from the SiliconANGLE Media team, during Dell EMC World, held in Austin, TX, to talk about how he views managing the combined portfolio of Dell EMC and how he believes customers can best be served by all of this choice.

A ‘Sears Catalog’ of services

Vellante asked about the dramatically expanded portfolio that Dell EMC is now offering and how Ahmad’s team is handling this. Ahmad explained that his team is leading with alliances and working with a broader system of partners, using the Dell EMC Blueprints program to bring it all together. This program makes it faster and easier to identify and acquire pre-tested, validated solutions aligned to use cases, accelerating innovation, reducing risk and lowering total cost of ownership.

“We always like to start with, what is the customer interested in doing? [For example], are they [on] a walk or a run journey? Those are the discussions we want to have. Once we know what workloads, then what platform do they want to use to run it?” said Ahmad.

He went on to explain that it’s not so much a silo conversation as an ecosystem conversation and learning to pinpoint what works best for each client’s unique needs.

A new operational model

Miniman said that the biggest gap he sees with this merger is different, conflicting operating models; he asked if there is a new operational model within Dell EMC.



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“A lot of customers are building [by] using the old ways of doing things [i.e., server hugging] … a lot of silos and fiefdoms. I think we need to disrupt the internal systems. [The question we need to ask is], how do we drive [a] workload focus?” Ahmad concluded.