AirAsia BIG - The BIG Dare
Channel: ifdottv
Date: 2020-03-07

AirAsia BIG is a loyalty programme that rewards people with free flights when they earn BIG Points. Unfortunately, people don’t share the same enthusiasm. They are generally young thrill-seekers and risk-takers, and the idea of collecting loyalty points was just unexciting and a little too slow. They didn’t see a point in BIG Points.

We needed to engage them in a format that was appealing and change their perception of earning points. So we tapped onto their need of instant gratification and created The BIG Dare – an online challenge that tested their wits on identifying destinations and then instantly gratified them with BIG Points for every correct answer.