Omnicell: Strengthening Leadership in Healthcare Automation
Channel: MSL
Date: 2014-06-10

When Omnicell partnered with MSLGROUP, the company was on a path to move beyond its role as a provider of automated medication & supplies dispensing automation for hospitals to providing solutions for the entire continuum of patient care. Despite 17+ years of company success, Omnicell needed to amplify its share of voice in an increasingly crowded market embracing larger and more impactful PR strategies.

We executed an integrated national campaign -- the new media efforts not only supported the company's web presence but also extended the integrated marketing campaign to include social media and a national mobile truck tour.

Since 2009, MSLGROUP managed to secure more than 250 articles creating nearly 200 million media impressions and has generated key business press to strengthen Omnicell's leadership position. In addition we produced 26 customer testimonial videos and 22 Omnicell corporate videos.

Today Omnicell is widely recognised throughout the healthcare industry as a leader in automation and business information systems for hospitals and other healthcare organisations. MSLGROUP synchronised, non-stop public relations effort with Omnicell has contributed to the company's growing customer base of more than 2600 hospitals worldwide.