Igor Kolosov: How to Properly Split-test Your WordPress Website
Channel: WordPress
Date: 2018-11-09

The presentation will cover and list the needed steps to make a statistically valid split test on WordPress website which will improve the business. The usual pitfalls with test length, validity, proper preparation, alignment with business strategy will be covered and solutions provided. Tools for the testing process would be shortly covered as well.

Presentation slides: http://www.slideshare.net/igorko/how-to-properly-split-test-your-wordpress-website
WPTV link: https://wordpress.tv/2015/12/05/igor-kolosov-properly-split-test-wp-website/