Authenticity in Content Creation - Javelin Journeys - Episode 5  (Shorts)
Channel: Javelin Content
Date: 26/08/2023

Clips from the full episode - available on the "Javelin Journeys" Podcast - https://www.youtube.com/playlist?list=PLFMHpqL13IeMYUVcsgnhJTrQtKdSjVOBc

Episode 5 – Generative AI, or Video Content?

1. Vanity Metrics Are NOT Your Friends!
Paul warns against getting sucked into the black hole of vanity metrics. It's like dating the wrong person; it might look good at first glance but will get you nowhere! Remember, not everyone in your network is your target audience.

2. A Drought in Metrics Isn't Always Bad!
Paul describes the inevitable "drought period" with metrics and likens it to a summer without rain; tough but necessary for growth. Change your audience, watch your metrics fall, then rise again like a phoenix from the ashes!

3. Generative AI: Friend or Foe?
Paul debates generative AI's place in content creation, saying it's like having a robot sous-chef; handy but not without human guidance. Without the human touch, your content might end up tasting bland!

4. The Power of Video Content and Repurposing:
With the fervor of a mad scientist, Paul explains how you can turn 30 minutes of video into a Frankenstein's monster of various content pieces! It's magic (with a bit of tech)!

5. Let Your Team Shine (or Not!):
Paul hilariously compares finding the right team members to post on social media to casting a reality show. Some will shine, some will bomb, and some might surprise you!

6. Generative AI and Human Element - The Perfect Marriage:
The episode concludes with Paul blessing the union between generative AI and human creativity. Like cheese and wine, they're good alone but better together!

Takeaways:

Don't let vanity metrics seduce you.

Embrace the drought; growth is coming.

Generative AI needs the human spark.

Video content is a goldmine.

Your team might contain hidden social media stars!