Challenges spark ideas: GE's CMO Beth Comstock meets MENA startups, discusses problems and solutions
Channel: Wamda
Date: 2015-04-29

In January 2015, entrepreneurs from the Middle East and North Africa met with Beth Comstock, GE's Chief Marketing Officer, at Masdar City in Abu Dhabi.

The meeting took the form of a roundtable discussion, the goal of which was information sharing between GE and the MENA startup ecosystem.  

The entrepreneurs who attended work in fields that focus on advanced technologies, ranging from the energy sector to big data, industrial internet, agritech, and the internet of things. Through the roundtable, they got the opportunity to learn about GE’s focus and to trade insights and concerns with Comstock.

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