authentic marketing creates long term ease and success...
Channel: George Kao
Date: 2023-06-16

The next time an expert tells you that a marketing or conversion tactic “works”... ask this question:

“It might work to convert 10% of the audience… but does it build trust with the other 90%... or would it feel salesy to them?”

Authenticity in your marketing will bring long-term ease and success.

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