Market Entry Strategy Versus GTM – Always Different
Channel: AirTight Management
Date: 25/12/2020

This is where I see 90% of companies failing when they present to investors. They lack the forethought and planning to articulate a long-term strategy to enter and expand their market. With the dove-tailed financing plan to accomplish this too. 
Two of the most important strategic choices are your GTM and your long-term market entry and positioning. Most lack understanding of the difference. The first is essentially your MVP product and its positioning.  The second is usually a multi-step process that takes two to four years to unfold. It is a Trojan Horse in most cases because you are entering a small market as a startup and expanding it exponentially in years 3 to 5. You do not want to attract the attention of the 800-pound gorillas in your market space and you want cooperation from distribution channels generally. 
It is rare that a company will be a one product company with a single niche market. You have already learned that even large companies do not go after large, vertical markets early, if ever. Segmentation and niching is needed due to the huge cost of marketing and noise of competition.
All the tools you need to understand and plan a market entry strategy that will attract capital, top people and allow scaling.

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The CEO & Entrepreneur Boot Camp is the only comprehensive set of courses created by a successful Serial Entrepreneur to greatly increase the chances of success of launching any new venture or product. About 85% of new companies fail because they lack the skills, experience and process to design, build and launch a company with sustainable competitive advantage that can compete well in any marketplace. We believe taking the CEO Boot Camp is better than getting an MBA and it can be done in weeks instead of years. 

Bob Norton, creator of The CEO & Entrepreneur Boot C amp, has been a CEO since 1989 and grown two startups to over $100 million in sales, and has helped hundreds of other Entrepreneurs and CEOs launch or scale their companies. He has been a CEO Coach and Adviser since 2002 and is a thought leader in Management Science, Innovation, Entrepreneurship and scaling business rapidly. He is also the creator of AirTight Management, the world's first modular Management Operating  System (MOS) that installs all the infrastructure needed to scale a company to 50, 500 or even 10,000 employees. See http://www.airtightgrowth.com/