New fruit cider expected to promote competition, local production
Channel: Engineering News
Date: 2015-02-19

Having introduced a new cider category to the South African alcoholic beverage market in 2014, Sweden-based cider producer Rekorderlig aims to encourage innovation and stimulate production in this new cider category in the near future where, much like the Craft Beer revolution, as consumers’ tastes change they demand new and innovative products, says Rekorderlig South Africa regional director Ross Young.