This Brand Makes the Last Set of Cleaning Products You'll Ever Have to Buy
Channel: ADWEEK
Date: 2021-10-05

For Sarah Paiji Yoo, her mission to limit her consumption of single-use plastics began when she became a new mom. As a part of her journey, she co-founded Blueland in 2018.

Blueland makes a full suite of cleaning products, but with a twist. Each product comes with a forever bottle, which is reused and refilled with concentrated powdered tablets of cleaning solution. The result is a drastic decrease in plastic consumption from everyday cleaning supplies (they’ve eliminated almost two billion bottles since 2019).

On this week’s episode of I’m With The Brand, you’ll hear the story of Blueland’s appearance on Shark Tank and how it involved Kim Kardashian; how Blueland leads with science, research and innovation; why the company settled on targeting cleaning supplies; and much more.

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