Gain Flings - "Real Quotes" Ad (Monologue, Dialogue, Testimonial)
Channel: Anthony Kalamut
Date: 2021-06-10

Monologue, Dialogue, Testimonial

This set of creative tools boil down to the same thing: 

Human beings talking. You are talking with them (and certainly avoiding talking AT THEM).

It’s a standard. We’ve been doing it since broadcast advertising started.

When people talk, they reveal a lot about themselves, whether they mean to or not. 
The most brilliant visual ads in the have never captured the nuances of human speech in the way that a headline-driven ad can. 

NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.