Google Trends Tutorial 2022
Channel: UK Vlogs
Date: 2021-12-15

@UKVlogs360
Keyword research is simply learning what types of words and phrases generate the most audience interest, internal clicks, and linger time to improve your site’s ranking. So, what are some best practices when it comes to keyword research?
One way is to use Google Trends to optimize your search engine performance. Google Trends is an analytics-measuring tool that allows users to tailor sear

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What Is Google Trends?

Google Trends culls data from Google searches and allows users to compare the frequency of search terms compared to other similar keywords, different geographic regions, or across language barriers.
Data from Google Trends can be sorted for real-time emphasis (the last seven days) or by a specific range (from 2004 up to 36 hours ago). 
Google Trends began as a way to analyze and aggregate user interest in various topics or fields. It has now morphed into a big data utilization tool that can offer storytelling on a much grander scale, including gauging public reactions to real-time events or other news stories within the short-term future.
The tool has also impacted how various types of research studies are conducted and is poised to continuously inform how users systemize search data to their advantage. Through Google Trends, users can track trends in social attitudes, political matters, sports, entertainment, or any other areas relevant to their interests. 
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How Do I Use Google Trends?

Google Trends can be utilized for everything from technological forecasting to SEO optimization. How you use Google Trends is contingent on what you hope to glean from it. Business owners can get insight into the products and services in demand across different countries or the United States.
Social media managers can track the success or popularity of athletes, performers, and other influencers. Advertisers can save time and money by pulling hard numbers on what does and doesn’t work across a martech stack or other mediums.
For example, here’s a screenshot of Google Searches for “Taylor Swift” since Dec. 29, 2019. You’ll notice a spike near the end of July 2020 when she released her “Folklore” album. 
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You can sort the data by category, type, region, or time period. As you get more comfortable with Google Trends, you can utilize trending topics, trend predictions, and find related queries to optimize your local and video SEO.
For instance, using the platform to analyze search volume over a period of time can help you identify the peak seasonality of topics within your industry. Knowing this can help you plan an editorial calendar that promotes content around that topic during its peak season. 
Below, we’ll look at how you can use Google Trends for keyword research: 

Understand Keyword Search Volume

Identify Seasonal Trends

Avoid Temporarily Popular Keywords

Find Trending Relevant Topics

Use Trend Predictions

Find Related Queries to Beat the Competition

Optimize Your Local SEO Strategy

Enhance Your Video SEO Strategy 

Understand Keyword Search Volume

Keyword search volume refers to the number of times a term was searched within a set time frame. For marketers and those concerned with SEO, this is vital, as search volume is ultimately what drives new traffic to any site. Google Trends allows you to enter any keyword phrase and see graphics of how interest in that topic has waxed or waned over the course of any time frame. 
You can also view the regional interest of a given topic or business and inspect state maps that reflect places where these are most or least likely to be searched. A savvy keyword researcher will place findings like these into a dedicated log or keyword manager so that items trending on Google can be saved and exported for appropriate use.
It’s vital to recognize that Google Trends presents relative keyword popularity. This means that the line graph you see for any term represents a ratio of the number of times that word or phrase was searched related to the total number of searches of anything conducted in a given place at a given time. 
To get the full context for search volume, you’ll want to pair this data with what you pull entering the keyword into our Keyword Overview Tool. You’ll see the exact search volume and how difficult it is to rank for the specific keyword. 
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Identify Seasonal Trends

Most content marketers want to plan out content calendars well in advance and stay on top of updates in keyword popularity.
To that end, tracking seasonal trends via Google Trends can help you know when to produce content that is likely to be highly searched in conjunction with particular times of the year, such as the holidays. These search trends help your company hit the right promotion window.
Google Trends can offer visuals on when and how much a given keyword was searched compared to how often it’s typically searched at other times of the year. Being able to prioritize the cyclical trends with the highest traffic means fewer marketing missteps.