Building a Social Selling Flywheel _ Building your offer, audience, message and system
Channel: Dean Seddon
Date: 2024-01-09

Welcome to my latest video, "Building a Social Selling Flywheel: Mastering Your Offer, Audience, Message, and System." If you're a solopreneur, a small business owner, or just someone looking to up their game in social selling and LinkedIn, you're in the right place. Dive in as I share my journey and insights on creating a sustainable, effective social selling strategy. Let's get started!

- Back in 2013, I was just scraping by as a solopreneur, driven by a mission to make a difference.
- Faced the classic feast-to-famine cycle, which led me to temporarily abandon my dream for financial stability.
- Realized the need for a consistent, growth-oriented approach and discovered the concept of a flywheel.

- Tackled the fear of oversharing and competitors, realizing the bigger risk was inaction.
- Embraced the role of an expert, understanding the importance of sharing value and insights.

- Developed the LinkedIn Flywheel, focusing on momentum and positioning as a trusted advisor.
- Emphasized the importance of a system independent of algorithms, trends, or viral content.

- Stressed the significance of not solely relying on social media platforms for business growth.
- Advocated for a robust system that works across various channels.

- Built a system based on attracting attention, nurturing interest, and converting through conversation.
- Focused on authenticity and leveraging personal expertise without resorting to aggressive sales tactics.

- Highlighted the importance of creating preference and working with clients who resonate with your authentic self.
- Discussed the stages of attracting (visibility and presence) and nurturing (overdelivering value).

- Explained the conversion process as a natural progression from nurturing interested prospects.
- Emphasized the doctor-patient approach in sales conversations, focusing on understanding and solving challenges.

- Underlined the necessity of building trust and belief over just accumulating followers.
- Shared personal success stories and the effectiveness of the flywheel in long-term client acquisition.

In this video, I've poured out not just my story but the essence of what makes social selling work, especially on platforms like LinkedIn. It's not about chasing trends or being salesy; it's about building a system that aligns with human principles and how people prefer to buy.

Whether you're new to this or looking to refine your approach, I'm here to guide you through each step. Remember, it's not just about selling; it's about creating relationships and offering value that turns prospects into loyal clients.

👉 Stay tuned for more insights and strategies by subscribing to my channel. Drop your thoughts, experiences, or questions in the comments below – I love hearing from you!

00:00 The Maverick's Journey: From Solopreneur to Success 
01:43 Overcoming Fear and Embracing Expertise
03:38 The LinkedIn Flywheel: A Game-Changer
07:38 Social Selling Beyond Platforms
09:24 The Three-Part System: Attract, Nurture, Convert
11:41 Building Trust and Preference 
15:09 The Art of Conversion Without Pressure 
19:34  The Power of Trust and Belief in Social Selling