Stop Being an Internet A**hole — Jess McCarty
Channel: TypeCon
Date: 2019-03-12

Recorded during TypeCon2018: Xx in Portland, Oregon

Radical ideas for winning customers and making money in a crowded marketplace.

What if I told you there was a simple way to dramatically increase your bottom line and market reach, all without spending a penny on advertising, marketing or gimmicks? That an online army of font piracy watchdogs was waiting, right now, ready to pay you for the privilege of tracking down infringement? That you could quickly and clearly set yourself apart from a growing number of competitors?

Good customer service can do all these things and more, yet few foundries are effectively practicing this essential business skill set.

This talk will explain exactly what the most successful techniques “look” like in theory and practice, detail how you can adopt a similar approach and provide specific resources for typographic prosperity. You’ll learn about crucial & surprising ways to build brand loyalty. Most importantly, you’ll leave with a profound understanding of how just a few simple actions can transform both your business and our industry as a whole.