Volkswagen Group Strategy 2018 update
Channel: Javier Mota
Date: 2013-08-31

Volkswagen Group Strategy 2018 update by Marc Trahan. Executive Vice President of Group Quality Volkswagen North America.

Volkswagen defined four goals that are intended to make themselves the most successful and fascinating automaker in the world by 2018:

Volkswagen intends to deploy intelligent innovations and technologies to become a world leader in customer satisfaction and quality.

The goal is to increase unit sales to more than 10 million vehicles a year; in particular, Volkswagen intends to capture an above-average share of the development of the major growth markets.

Volkswagen intends to increase its return on sales before tax to at least 8% so as to ensure that the Group's solid financial position and ability to act are guaranteed even in difficult market periods.

Volkswagen aims to become the top employer across all brands, companies and regions; this is necessary in order to build a first-class team.