Projected ROI of BCCI sponsorship is very positive & comparable to our best assets in the world
Channel: exchange4media Group
Date: 2022-09-08

Kanchan Srivastava, Senior Assistant Editor of Exchange4media, interviews Raja Rajamannar, the chief marketing and communications officer of Mastercard. The brand, which has been sponsoring Delhi Golf Club Open, and has four young Badminton players as brand ambassadors, recently surprised everyone by entering into cricket sponsorship with BCCI. Rajamannar explains how sports sponsorship fits into Mastercard’s larger plans for brand building and growth in India and what are his marketing plans around the sponsorship deal with the BCCI.