Do sports teams’ sustainability efforts matter to fans?
Channel: The Conversation
Date: 2020-10-08

Dr. Brian P. McCullough, associate professor of sports management at Texas A&M University has studied whether sustainability initiatives can benefit sports teams, local communities and fans. His research has found that initiatives such as waste management programs, energy audits and facilities powered by renewable energy can benefit the team financially as well as increase engagement with fans.


The full article is available to read at The Conversation US: https://theconversation.com/do-sports-teams-have-anything-to-gain-from-investing-in-sustainability-147171