Unlock the Power of Facebook Pixel for Optimized Conversion Tracking and Ad Performance #shorts
Channel: Micheal O'Neill - Lead2Launch
Date: 2023-04-30

The Facebook Pixel is your key to ad success but most people use never implement it properly. Here are 12 Steps to success. This is a video you’ll want to save!

Step 1️: Make sure the Pixel on every page of your site
Step 2: Install the Chrome extension - Meta Pixel Helper to verify its working
Step 3: Create web custom audiences for your overall domain and key landing pages
Step 4: Set up the Facebook Conversion API
Step 5: Set up and prioritize your standard Facebook conversion events
Step 6: Create custom conversion events to track the actions you want.
Step 7: Link your custom conversions to Facebook’s standard events
Step 8: Create custom audiences based on your conversion events
Step 9: Create custom audiences from your customer and email lists 
Step 10: Set up offline events for lead and purchase events
Step 11: Upload conversion data to offline events weekly to feed info back to Facebook 
Step 12: Use retargeting and lookalike audiences to leverage your conversions

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