Alzheimer’s Research UK - Change The Ending
Channel: THALIHITA
Date: 2023-09-22

Hi, Thanks for watching The video about
Alzheimer’s Research UK - Change The Ending

Actor/actress : Olivia Colman
Agency  : Above+Beyond • Yonder Media
Campaign : Change The Ending
Advertiser : Alzheimer’s Research UK
Brand  : Alzheimer’s Research UK
Length  : 120 Seconds
Posted   : Sept 21, 2023

In this Movie Ad we’ll walk you through:
Uses a Disney-style animated fairy tale to show how dementia can destroy people's lives and relationships. 

TIMESTAMPS :
00:00 Alzheimer’s Research UK - Change The Ending
Plot :
It begins with the quintessential happily ever after, but then shows the prince slowly decline in character and appearance as he develops dementia. The ad ends with a match cut to a real couple in live action, revealing that this isn't a fairy tale but the devastating reality for the almost one million people in the UK living with dementia today.

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