How your mind works and gets exploited
Channel: Jeremie Guedj
Date: 2024-02-19

You might think you are in full control of your decisions and thoughts, but in reality there are hidden forces at work in your brain, subtly guiding you to follow the crowd without a second thought - and some people know how to use these forces to make you BUY more.

In this series, I'll cover a new cognitive bias in each video and show you:
1. Why these cognitive biases exist and how they affect your brain
2. How modern marketing is hacking your brain to make you buy more
3. Demos of how cognitive biases are built in product pages
4. How to protect your mind and take back control of your decisions

In this video, I'm revealing the hidden forces and people that make you "baa" like a sheep when it comes to making choices 🐑

Feel free to connect on Linkedin:
https://www.linkedin.com/in/jeremieguedj/

Background animation by @visualdon 

Chapters:
00:00 - The problem
01:35 - What are cognitive biases
02:35 - The science behind decision making 
03:24 - Experiment: feel it with YOUR brain
05:05 - How Social Proof is used in Marketing
07:41 - Demo: Adding social proof to a product page
09:48 - How to protect yourself from social proof