Corporate Event Highlights Video
Channel: VisionGES
Date: 01/10/2010

Vision Global Event Strategies, a San Diego production company specializing in event and video production, was hired by Information Recourses, Inc. (IRI), the world's leading provider of consumer, shopper and retail trends, to produce the highlights video for their annual user group conference.

IRI hosted their conference titled "Reinventing CPG and Retail Summit", at the beautiful Wynn Resort in Las Vegas, Nevada. 

Chairman of IRI, Dr. Romesh Wadhwani, described this year as the year of disruptive change and the year of the information revolution in the CPG and retail industry.
Capturing the conferences theme, "Changing the Game", was especially critical to IRI's marketing and communications team as they launched their revolutionary new technology, IRI Liquid Data, at this year's conference. 
During his general session keynote address, CEO and President of IRI Scott Klein, stated, "retail and manufactures are about to embark on a new generation of collaboration". At just that moment in time, Vision and IRI's MARCOM team was working on their own collaboration. 

Developing a script with a targeted message and a concise summary of the conference was the goal. Producing the video with an aggressive turn around time for a media distribution deadline was the task. 

Vision's video producers staffed the conference with ENG video crews covering all aspects of the summit from general session and breakouts to offsite parties and the awards dinner. Back in the studio at Vision's San Diego office, editors, sound designers and voiceover talent produced the final cut of conference's highlight video. 

The video was encoded for Flash, QuickTime and Windows Media Player and was delivered via FTP and FedEx. IRI was able to get the video posted both internally for IRI employees and blogged to the web in time for media and analysts to source it and resource it creating all the buzz and industry chatter they had aimed for. 

Success.