Intellectual Property Asset Management
Channel: Oxfirst
Date: 2013-02-07

Dr Roya Ghafele, Oxfirst Ltd. and Oxford University, will present a Webinar on how to extract value from IP Assets. 

While few deny the contribution of intellectual property (IP) to business performance in modern economies, conventional paradigms of IP have led to the under-management of valuable assets. Companies often generate revenue from third parties through the use of licensing arrangements and other monetization techniques, yet patent rights are frequently, and unfortunately, identified solely with the preclusive aspects of patent law. However, despite common perceptions of them as a defensive tool that serves in litigation, patent rights hold the potential to be proactively managed to stimulate cash flow. IP is a pivotal intangible asset that impacts bottom line firm performance in a variety of ways. This Webinar discusses its role in corporate strategy.