Breaking Down the Strategy in Creating Impactful Content - Rebecca Coleman, Something Massive
Channel: VMA Media
Date: 2019-04-30

In a day and age when every space is crowded, Rebecca Coleman breaks down some of the strategy behind how the Something Massive team is creating impactful content. From layering digital tools on top of traditional spots to designing for video for a sound-off environment to identifying a differentiator to hone in on and tackling opportunities and challenges in CPG, there are takeaways for every marketer within this interview.

Featuring: 
Rebecca Coleman, Founder, Something Massive

Filmed at the Videonomics Los Angeles Roundtable 2019 
https://www.vmamedia.com/event/los-angeles-19/