Increase Impression Share for Brand Campaign using Automated Rules in Google Ads
Channel: Hamid Pasha
Date: 2023-03-11

If you run a campaign for your branded keywords in Google Ads, you want to capture a high impression share so that your ad shows for as many searches as possible.

By using Manual CPC bidding strategy, you can create automated rules so the bids for your keywords increase on a daily basis until you reach your desired impression share.