Ana Milicevic - Data-Related Vernacular Speaks Volumes
Channel: VMA Media
Date: 30/03/2015

Big Data, Data Warehouse, Data Cleansing, Data Mining…they all sound like problems vs. opportunities. That pretty much characterizes the current sentiment amongst “C-level” executives, according to Ana Milicevic, SVP, Global Strategic Consulting at Signal, a leader in cross-channel marketing technology. Seldom do you hear executives describe their first-party data as an opportunity or attach adjectives like “quality” or “value.” More likely, you hear about the need to “warehouse” data, to contain it, park it in a dusty room to be dealt with at a later date. Hear more about the opportunities that mobile data is now making available and how smart marketers are approaching the data-driven opportunity in today’s marketplace. 


Featuring:
Ana Milicevic, SVP, Global Strategic Consulting at Signal

Filmed at ADAPT Scottsdale Summit, 2015
http://vmamedia.com/event/adapt-summit/