Let's Learn Food Science - Competitive analysis in product development
Channel: Amy Proulx
Date: 2020-12-01

At the end of this video you will be able to:
-Justify the role of competitive analysis as an essential part of product development
-Define some primary techniques in competitive analysis, including understanding the features and benefits of competitive product, understanding marketing and product positioning, comparing MSRP, comparing ingredient and process technology, and identifying market saturation
-Perform some of these tasks on an example product