DrupalCon Barcelona 2015: Breaking Down Silos
Channel: Drupal Association
Date: 2015-09-23

Breaking Down the Silo's is a new way of thinking about marketing and communication channels. Silo or channel thinking limits companies and agencies in creating succesful sites and campaigns. The always connected consumer nowadays uses multiple channels to gather information about products and services. Crossovers between those channels should be seemless. In this presentation i will show that only 30 percent of todays campaigns are integrated seemlessly. I will teach you what is needed to break down the silo's and create unique integrated campaigns.