Prioritize psychographics over demographics - Tovala Co-founder and CEO Bryan Wilcox
Channel: Mentorcam
Date: 2023-05-16

Tovala CTO & Co-founder Bryan Wilcox described why a psychographic lens was key to understanding his ideal customer. 

Talk to Bryan 1:1: https://bit.ly/3pIMRRE

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Please watch: "Secrets to Optimizing Landing Pages: Exclusive Interview with Earnworthy's Nicholas Scalice" 
https://www.youtube.com/watch?v=zYJL9r0HR9I
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