The Woodsman Whisky: Unleashing the Power of Beavers in a Captivating Ad Campaign #shorts
Channel: THALIHITA
Date: 2023-05-10

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The Woodsman Whisky: Unleashing the Power of Beavers in a Captivating Ad Campaign #shorts

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Introducing The Woodsman Whisky, a blend that celebrates the spirit of the doer. This unique scotch embodies the essence of hard work and craftsmanship. With its smooth finish of vanilla and a hint of woodsmoke, it's the perfect choice for those who appreciate the finer things in life. The commercial takes you on a journey with hardworking beavers, showcasing their dedication to their craft, from chopping down trees to building a riverside hot tub. Filmed in the picturesque village of Govedartsi, Bulgaria, the ad captures the rugged beauty of nature. Created by Mr. President, the campaign defies conventional whisky commercials, attracting a younger audience with a whisky and coke serve. The use of puppets brings a playful and unique element to the storyline, engaging viewers and making The Woodsman Whisky truly stand out. So, don't wait around, seize the moment and enjoy The Woodsman Whisky – it's a reward well earned.

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00:00 The Woodsman Whisky: Unleashing the Power of Beavers in a Captivating Ad Campaign
Introducing The Woodsman Whisky, a contemporary scotch that redefines the whisky category and captivates the younger generation. In this unique TV campaign by Whyte & Mackay, the ad takes viewers on a captivating journey with hardworking beaver mascots, showcasing their dedication to craftsmanship. The picturesque mountain village of Govedartsi, Bulgaria provides the perfect backdrop for this visually stunning commercial, directed by John Riche through Untold Studios. The use of meticulously crafted puppets, created by renowned model maker Jonathan Saville and skillfully operated by puppeteer expert Alexander Berchert, adds a playful and enchanting element to the storytelling.

Breaking free from clichéd imagery, The Woodsman Whisky positions itself as a well-earned reward for those who embody the spirit of a doer. Its smooth finish, with notes of vanilla and a hint of woodsmoke, is achieved through a blend of freshly built oak casks and double-scorched Bourbon barrels. With a clever blend of puppetry, a captivating storyline, and a whisky and coke serve, the ad not only stands out from conventional whisky commercials but also aims to engage younger drinkers who have eluded spirits marketers. The beaver mascot, affectionately named Barry, is poised to become a long-term symbol for the brand, reminiscent of Edrington's Famous Grouse. Airing during prime TV slots and supported by VOD, social media, and online channels, The Woodsman Whisky campaign invites viewers to seize the moment and indulge in a reward that is truly well earned.

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