Substance: Why Things Catch On with Jonah Berger, New York Times Best Selling author.
Channel: PureMatter
Date: 2013-08-20

Contagious: Why Things Catch On

I'm honored to share a new Substance Interview:  Contagious, an interview with Jonah Berger, a Globally recognized leader in Word-of-Mouth Marketing, Consultant, Professor at Wharton, and New York Times Best Selling author.

Jonah and I discussed what makes things stick or spread. We also covered the concept of exaggerated storytelling and why people reconstruct the details and what they recount to fill in. Deeper into the discussion, Jonah talks about how to build a great secret that goes viral. Finally, Jonah walked me through his research based ingredients in his STEPPS program and how with the right mix, you can make anything take off.

We would love your thoughts, comments or questions below. Let's strike up a dialogue!

Jonah offers a free and very thorough "Craft Contagious Content" Workbook on his site at: http://www.jonahberger.com/ 

cc: Bryan Kramer @BryanKramer