How Mukesh Ambani Got The idea For Jio Ft  Isha Ambani | What A Brand
Channel: The Daily Gossip
Date: 2021-10-08

How Mukesh Ambani Got The idea For Jio Ft. Isha Ambani | What A Brand

Back in 2011, Mukesh Ambani’s daughter, Isha, was a student at Yale University. She had returned to India to spend time with her family. 

One day, she had to submit her coursework but had difficulties with the internet. She told her father “Dad, the internet in our house sucks.”

Isha’s twin brother, Akash, at the time stated that in the old world, telecom was voice and people made money on calls but in the new world everything is digital.

Isha & Akash convinced their father that high speed internet is the future. 

Mukesh Ambani had already been planning to enter the telecom industry since years. However, after this conversation & further research he realized that India was suffering from poor connectivity and severe scarcity of data due to unaffordable prices. He saw this as a perfect opportunity to disrupt the telecom market, Thus, Jio was born!

After years of planning and preparation Jio was finally launched for the public on 5th September 2016. It was a grand launch in which Jio announced that it would provide free data and calls initially. 

On hearing this, consumers all over India started lining up to get jio sim cards. Jio started gaining market share rapidly.

Today Jio is the largest telecom brand in India. It has expanded it’s offerings and become a full fledged digital company. Jio has revoultionized the telecom industry in India and made data cheap and abundant for Indians! 

A KARA Studios Production

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