Tetra Pak finds Millennials want their News with Speed and Water with Style
Channel: Purpose Brand
Date: 2013-05-06

News is an instantaneous commodity to Millennials.  And they get it as it breaks on Twitter, Facebook, Reddit, Buzzfeed, Tumblr, Politico, Huffington Post and more.  As part of a unique project to learn more about this largest demographic group in history, Tetra Pak interviewed guests at youth engagement non-profit Our Time's packed-to-capacity Making News party to kick-off the White House Correspondent's Dinner this past weekend. Our Time's high-profile kick-off party was the hottest ticket in Washington D.C., and the place where young thought-leaders were seen and heard, as this video on the event shows.  They cooled off with signature drinks, including water in Tetra Pak's design-savvy Tetra Prisma Aseptic carton.