How bridge the gap between strategy and design / Leon Hovanesian / Episode #103
Channel: Service Design Show
Date: 2020-06-25

In order to make real impact on customers and business you need to have influence on the strategy of an organisation. The truth is that strategy isn't necessarily associated with the practice of design.

So once you do start working on strategy it's very easy to get sucked into the traditional corporate culture and mindset. You'll tend drift away from the core values of design.

An important part of your job already is figuring out what the right thing is to do. So not getting involved with strategy isn't an option. Unless of course you're okay with letting others do the thinking and just focus on execution.

So how do you fully embrace strategic thinking without losing the thing that makes design so valuable?

In this episode Leon Hovanesian shares the lessons he learned on his journey.

You'll learn what it means to form and express a new identity. How to create bridges between disciplines. And why actions speak so much louder than words.

This is a great episode if you want to have more influence on business as a designer while staying true to our field.

[ 1. GUIDE 📺  ]

00:00 Welcome to episode 103
01:54 The interview
03:00 Who is Leon?
04:36 The balance between strategy and design
08:26 Ignoring strategy isn't an option
12:50 Jumping from design to strategy
14:30 Make it tangible and real
20:20 How do you get out
28:55 Show me what you do
33:40 Keep it simple
36:30 When will business become design
40:05 Get in touch
41:20 Closing words

[ 2. LINKS 🔗 ]

* https://www.linkedin.com/in/leon-design-innovation/
* https://doblin.com/
* https://medium.com/chicago-business-designers
* Book: Good Strategy Bad Strategy - https://amzn.to/2Cz5uPh

[ 3. COMMUNITY 👋 ]

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