Art of Mortgage Marketing: The Shortest Path to Ca$h for Newbie Mortgage Pros w/Lane Boland
Channel: Mortgage Marketing Coach
Date: 2020-09-17

To succeed in the mortgage industry, we can’t rely on an optimistic outlook alone. The harsh reality is most mortgage pros are doomed to fail, so if we want to stay in business, we have to be prepared to fight for our spot. 

There are critical decisions we need to make and actions we need to take to avoid ending up as another statistic. From how we deal with Realtors to how we set up our operations, if we do the right things, success will surely follow. 

What are the obstacles standing in our way? Is it possible to avoid landmines altogether?

How can we set ourselves apart from our rivals and show real estate professionals we’re not only worthy of their business, but the obvious choice? 

In this episode, Lead Advisor at Task Force Formula and Director of Enrolments at Mortgage Marketing Coach, Lane Boland shares how to navigate the path to success.



Takeaways 

- How to set ourselves up for success from day one
Why potter around trying to reinvent the wheel when someone has already done it before us? We wouldn’t expect a meal to turn out perfectly without using a recipe, so why apply that logic to our business? 

- Why we need to change the way we approach Realtors
To get through to top producers, we have to rethink our dealings with them. Stop thinking of what they can do for us, the real question is, what can we do for them? 

- How to gain the upper hand with top agents
When we wait to be interviewed by real estate professionals, we’re giving them all the control. How can we flip the script and put ourselves in the power position? 


Guest Bio-

Lane Boland is the Director of Enrolment at Mortgage Marketing Coach and the Lead Advisor of Task Force Formula. He is passionate about making an impact on others’ lives, and his current mission is to get at least 100 self-employed contractors to take their businesses from 5 figures to 6 in the space of 8 weeks. Lane is also a US Army veteran, having served in various roles over a decade of service. 


To find out more, go to:

https://www.linkedin.com/in/lane-boland-aa0090196 

http://taskforcehomeimprovement.com/

http://taskforcentx.com/