3 enduring fallacies of B2B marketing
Channel: HeidiTaylor Marketing
Date: 2018-07-30

Video of my session at B2B Ignite 2018

We have our own version of fake news in B2B marketing. These are the headlines, statements and viewpoints that are continually hammered into our consciousness which we come to believe as facts when they are utterly fiction. I call these my fallacies of B2B marketing and three of them are dominating our thinking and undermining our profession.