FRONTEER - What is Co-creation?
Channel: Fronteer
Date: 2011-12-01

COMPANIES AND ORGANISATIONS are searching for tools to help them win their day-to-day battles. They are faced with increasingly challenging questions: where to find future growth? How to deal with the risk of commoditisation? How to innovate from the core? How to get - or stay - connected with customers?

Our clients ask us: can co-creation provide the answer? Our answer: Yes it can, but as with many other solutions, co-creation will only truly deliver if it's done properly. Co-creation is more than just a tool; it is a program of change. With 8 years of lead-user co-creation experience, Fronteer Strategy has identified a few strong recommendations to anyone wanting to venture out into this area.

This video is an abstract of our white paper, in which we identify different types of co-creation (suitable for different types of challenges), present 5 guiding principles for success and discuss the value of co-creation.

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FRONTEER is a creative strategy agency based in Amsterdam. We specialise in Innovation, Brand Development & Co-creation by exploring the boundaries of companies and organisations that are global leaders in Communications, FMCG, Financial Services, Consumer Electronics, Internet Services and Consumer Durables.

Find more about us on Fronteer.amsterdam

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THIS MOVIE was produced by Mark Bremerkamp - one of our brilliant interns and also owner of CLIPTIJGERS.