Sports Betting Customer Acquisition
Channel: DataArt | Software Engineering
Date: 2021-03-19

How to combine industry expertise from betting, technology, media and digital marketing in order to acquire and retain customers for sportsbooks and casinos? The DataArt team met with Daniel Kustelski and Joe Kustelski, co-founders at Chalkline, to discuss how the strategies and tactics change over time and the role of technology in the gambling industry. 
#SportsBetting #Digitalization #DigitalTransformation
0:00-1:21 – About Chalkline 
1:21-3:09 – The changes in customer acquisition strategies  
3:09-4:47 – European betting model in the US 
4:47-10:33 – Localization, land grabbing, and state frictions  
10:33-11:27 – Players' registration challenges 
11:27 - 14:08 – Two-screen approach for acquisition 
14:08 -16:16 – Power of data and BI in sports betting 
16:16 - 18:53 – Importance of customer retention for operators 
18:53 - 20:08 – Technology product for automation and tech partnerships 
20:08-25:29 – Social Influencers in sports betting 
25:29-28:55 – Old school touts in 70s, 80s, and 90s 
28:55-29:46 – Data as a new currency in betting 
29:46-31:38 – Brands activation for play-up 
31:38-38:54 – The next decade in sports betting
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