Eureka! How the Super Bowl Halftime show is created with Todd Kaplan, the VP of Marketing for Pepsi
Channel: Josh Golden
Date: 2021-07-26

Welcome to another edition of Eureka! A show and podcast about big ideas and how they came to be.

In this episode, I speak with Todd Kaplan the VP of Marketing at Pepsi about how the Pepsi Super Bowl Halftime show is made and even more, the pressure that he felt to make last year's show with The Weeknd even more special as people were so in need of live entertainment.

Take a listen to Todd run down his thoughts on how to make the best ideas come to life, how he started his marketing journey, and a peek under the tent at how the halftime show is really made.   fascinating to hear about.

I sat down with Todd a few weeks ago in NYC and he is was open and truly awesome. We will be posting the longer conversation with Todd where he speaks about launching LifeWTR and Bubbly as well!

Let me know what you think and also subscribe for more interviews like this.

Special thanks to Verizon Media for their amazing support of this series about innovation and inspiration. As part of this episode, you can hear Jen Whelan speak about her "phone booth moment" and how the yellow pages changed her life. 

For more episodes check out: http://www.TheEurekaShow.com

#Eureka #innovation #PepsiHalftimeShow #Pepsi #masterclass #sponsored #VerizonMedia

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