Survey Design That Uncovers What Your Customers Are Truly Thinking
Channel: Suzy
Date: 2022-10-17

TLDR: Understanding consumer experiences and behavior is crucial for businesses to create effective market strategies, innovative products, and successful marketing campaigns that drive loyalty and satisfaction.

1. 📊 Market research requires a balance of science and art, focusing on business questions, realistic screeners, and experience-based survey questions to derive valuable insights.
2. 🏊‍♂️ Consumers' experiences impact their behavior towards brands, and businesses can create loyalty and satisfaction by understanding what drives specific behaviors.
3. 🔍 Understanding consumer experiences is key to developing effective market strategies and creating innovative products that meet their needs and desires.
4. 🔍 Understanding consumer behavior is key to creating successful marketing campaigns, and a recent study identified key drivers and experiences that predict satisfaction and future purchases of vitamins, minerals, and supplements.
5. 📊 Identifying top drivers by segment can help predict consumer behavior and target the right message at the right time, while emotional benefits have become more important than functional ones during the pandemic.
6. 🔍 Understanding consumer behavior is key for brands to create better experiences, with emotional benefits and brand credibility becoming increasingly important in decision-making.
7. 📈 Understand your audience's experiences and feelings to determine the right messaging and benefits during a period of transition affected by inflation.
8. 👋 Thank you to all attendees for their participation and support.