Anil Gupta -What corporate innovation can learn from grassroots movements
Channel: Ouishare TV
Date: 2017-09-06

Frugality flexibility and fellowship are three of the key lessons: Frugality is not cheap, it is economical, it is circular, and it is addressing minimal user demand with stacking option of additional features. Flexibility is achieved by preferring bundling options over blending of different features, forms and functions. Corporations can also learn how grassroots innovators exploit long tail of innovation by filling niches of unmet social needs and not aiming at the top of the scaling curve. That mindset means that corporations will always wait for problems to scale up so that they can sell scaled up solutions. Nothing could be more unsustainable. Diversity over space, seasons/time, sector, skill, social segments and structure of governance ( 6-S) is vital for inclusive innovation and development ecosystem. Grassroots innovators not only can teach getting more from less for more but also share the spirit of  Fellowship. Open reciprocal and responsible innovation system bring greater solidarity among fellow manufacturers, users, supply chain members and even regulators. Cities can become open  laboratories of compassion, collaboration and creativity, and co-creation between formal and informal sector through  symbiotic relationship. New business models will emerge when one builds capacities of the whole value chain members from homemakers, workers, consumers, supply chain members to even excluded communities.