Why MasterCard debranded: Adapt or be left behind
Channel: Value2Market
Date: 2023-02-15

In this video, we uncover the truth behind Mastercard's rebranding efforts. Mastercard, a leader in the credit card industry, has taken a bold risk by changing its logo and adding a sound to its brand. We explore if this is a sign of weakness or a strategic move to solidify their dominance in a competitive market.

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Double O by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 licence. https://creativecommons.org/licenses/by/4.0/

Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100503

Artist: http://incompetech.com/

Intro: (0:00 - 0:50)
History & Currently: (0:51 - 3:24)
What's the reason for this decision?: (3:25 - 7:53)
But what if people don't recognize the new logo?: (7:54- 9:45)
3 reasons why Mastercards Strategy was successful: (9:46 - 10:28)
And then there is this: Mastercard Sound: (10:29 - 14:21)
3 reasons why MasterCard added Audio to its Brand (14:22 - 14:55)
Outro: (14:56- 15:33)