How To Market Your Food Business On Instagram [GUIDE] | Start A Food Business 2022
Channel: Wilson K Lee - How To Open A Restaurant / F&B Shop
Date: 2021-10-01

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👀 ABOUT THIS VIDEO
Do you want to start a food business, cloud kitchen, food truck business, or home bakery business? Well this video I go over the critical components on how to market your food business on INSTAGRAM and why I think if marketing for food businesses should revolve around Instagram. Because if you don't have a presence on Instagram, your food business doesn't exist. It is how a lot of people these days (and for the last decade) find new food businesses to eat at and bookmark for later. And Instagram is one of the best social media marketing platforms to create a successful food business since it allows you to generate multiple touchpoints every single day. 

So if you want to start a food business, start a cloud kitchen, start a food truck business, start a home bakery, or am an aspiring food business owner, keep on watching!

Chapters:
0:00 - 0:38 Intro
0:39 - 2:07 Why take Instagram seriously?
2:08 - 4:32 How to build a food business with Instagram
4:33 - 4:43 My framework in using Instagram to market my food businesses
4:44 - 5:33 1. Understand Your Customers
5:34 - 7:41 Big mistake of not understanding your customers
7:42 - 8:42 How knowing your customers relates to Instagram
8:43 - 10:03 Why knowing your customers is crucial
10:04 - 11:28 How to easily understand your customers
11:29 - 11:52 2. Create a foal for your Food Business 
11:53 - 14:09 Common scenarios that happen without a goal
14:10 - 14:55 Why you need a goal
14:56 - 15:18 It is about choosing the right goal
15:19 - 16:24 What are touch points & why they matter
16:25 - 18:59 Why Instagram is the best for generating touchpoints
19:00 - 20:50 How influencer marketing & leveraging UGC is the key
20:51 - 21:19 Why you need to start using influencer marketing & UGC
21:20 - 21:56 How to do influencer marketing for your food business
21:57 - 23:18 Ending

How To Market Your Food Business On Instagram [GUIDE] | Start A Food Business 2021
https://youtu.be/mxAmi3rsWSU
https://youtu.be/mxAmi3rsWSU
#wilsonklee #instagrammarketingforfoodbusiness #socialmediamarketingforfoodbusiness

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📚 RESOURCES

🛠 Community & Tools
[EQUIPMENT] Tools & software I recommend using - 
https://learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - https://gumroad.com/a/691410035?utm_content=wilsonklee
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👤 ABOUT WILSON: 
I’m Wilson, your new food business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success. 

I have got nothing to sell you as I’ve left the food industry as of 2022.

My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. 

If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them. 

All that I ask is if you find the content valuable, please smash the LIKE button and consider Subscribing. Share with a friend who can benefit from this so we can continue to spread more positivity around the world.

I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member. 

Find more great resources, check out https://www.wilsonklee.com/

Sound effect credits: OtoLogic