How Guess2Give combines fundraising and gamification
Channel: Howard Lake
Date: 2014-02-28

Mark Chandler, founder of Guess2Give, introduces the service at the company's second breakfast briefing on innovation in fundraising.

He explained that the initial version of the site has worked well, but that the company has been busy talking to fundraisers and charities to find out what improvements they were looking for.

** Subscribe: http://goo.gl/ZAh5cW
** Visit us: http://goo.gl/QqMNKk
**' Closed captions by TellaMedia: http://goo.gl/ixYMFz

In this first part of his presentation he explains how the site works, and what it is introducing soon.

The simple idea so far has been to set up a fundraising page, invite friends to take a guess (e.g. how long will the Best Man's speech last, or how will it take him to run the Marathon). They pay £3 each to guess, of which 50p goes into a prize fund. The one who guesses closest wins the prize money, and the rest of the money goes to charity.

Chandler previously worked at Marie Curie Cancer Care in their fundraising team. He was inspired to create Guess2Give in 2009 when he was trying to raise funds from a triathlon. He came up with the idea of a sweepstake, which went down well with his colleagues and friends - 140 people took part in it.

He was speaking on 26 February 2014 in London.