Feedback Friday | Voiceover For Aaron' Movers Video Script
Channel: PreFocus Solutions
Date: 2018-03-30

Here's my perspective:
"From my experience, we want to kick off the ad with the customer need or pain point. Then, we follow it up with supporting evidence, matter of factual statements, value propositions or things like "since 2001."

People don't care about how long you've been in business until they know you can address their need or pain first. Once we have their attention, we hook them with the value and personalize the experience. By the end of this ad, they should ONLY know you're going to do things quickly, with integrity and no nonsense. Letting them know that's all you care about is good because that's all they care about.

The first impression starts with trust with an approachable young lady."

Video production script writing for discount aaron's movers in Goodyear, Arizona. Here we start the video with an attention grabber that focuses on the customers paint points. We then follow it up with their need and brand promise. Once we communicate our guarantee, we begin to list different value propositions and supporting evidence that builds up the company brand image while personalizing the expeirence. 

If you're interested in copywriting services or production script writing, give me a call! I'd love to hash things out for FREE!

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