Who cares what your $280.00 pair of jeans comes in… You do!
Channel: GoodBadandUglyAds
Date: 2015-07-21

When Tobacco Motorwear Company launched it's line of Kevlar-lined jeans for motorcycle riders, they got serious about the design of their product and their packaging. Question is, did they get it right? Here, Marketing Speaker Jim Ackerman gives you a look at what they've done and you get to vote of whether it's good, bad or ugly from a marketing point of view, before Jim passes his judgement. Great lesson for small business building, right here.