Inbound marketing: should we invest in blogs, podcasts, or video?
Channel: Daniel Rosehill
Date: 2022-02-03

A common question I've been getting lately from clients already invested in inbound marketing is whether they should be putting most of their effort into text-based approaches, audio-based collateral, including podcasts, or into video and video blogging.

From a communications standpoint, the answer is that businesses should invest wherever their audience is actually going to pay attention to their communications. This information can determined by testing each channel; measuring results; and iterating on what's most impactful.

There are businesses who have never tried audio-video who would get worthwhile results from experimenting with it. Equally, for some businesses, it is almost certain to be a waste of marketing budget. 

For more information: https://www.rosehillmarcom.com.

By: Daniel Rosehill 

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