Black Thunder (chocolate bar) | Wikipedia audio article
Channel: wikipedia tts
Date: 2018-12-13

This is an audio version of the Wikipedia Article:
Black Thunder (chocolate bar)


00:01:42 1 Product
00:03:27 2 History
00:06:38 3 Nutritional information
00:06:55 4 Variations
00:07:24 4.1 Big Thunder
00:08:13 4.2 Black Thunder Mini-bar
00:08:45 4.3 Dear Girl Thunder
00:10:26 4.4 "White Black Thunder"
00:11:29 4.5 Morning Thunder
00:12:12 4.6 Other products
00:13:37 5 Related Products



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SUMMARY
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Black Thunder (ブラックサンダー, Burakku Sandā) is a chocolate bar made and sold in Japan by the Yuraku Confectionery Company.  It contains a cocoa-flavored cookie bar mixed with Japanese-style rice puffs, coated with chocolate.  The manufacturer's suggested retail price is 30 yen, before tax.  The main advertising slogan translates to "Delicious taste in a flash of lightning!"  The story of the Yuraku Confectionery Company and its Black Thunder bar has been treated in the Japanese business press as something of a modern-day rags to riches story.
The Black Thunder bar was conceived as an easily marketable candy bar with three popular components and a reasonable price.  The name was partially inspired by the Japanese god of thunder.  Black Thunder bars were first made in a factory in the city of Toyohashi in 1994.  The target demographic was university students in the Kantō region and sales growth depended mostly on word-of-mouth recommendations.  Through a series of marketing deals starting in 2004, sales of Black Thunder gradually climbed.  In 2008, the Yuraku Confectionery company sponsored the Men's Gymnastics team at the 2008 Summer Olympics, and brand recognition correspondingly increased.
Starting in 2008, Yuraku Confectionery company began developing and marketing variations on the Black Thunder bar.  Similar products in the same line include the Big Thunder, Black Thunder Mini-bar, "White Black Thunder", and the Morning Thunder breakfast bar.  In 2009, Yuraku began collaborative efforts with other agencies to develop related products inspired by the Black Thunder candy bar.