Psychographic Profiling for Customer Segmentation with Big Data and Deep Learning - Minhaaj Rehman
Channel: Minhaaj Rehman
Date: 2021-12-01

IEEE Distinguished Lecture at University of Management and Technology, Lahore.

Deep Neural Networks are ubiquitous in finding patterns in astronomical amounts of data with non-linear patterns. Applications of such implementations are used in Autonomous Driving, Disease Prediction, Product Recommendation, Sentiment Analysis & Robotics. Applications for customer segmentation and behaviour clustering are however limited and have not been explored. I’ll be exploring the theory behind finding psychographic insights in big data and hypothesis testing for reliable customer segmentation.