256: Win Without Lowering Your Prices
Channel: Business of Architecture
Date: 2018-07-17

"Wow, that's a lot of money … I had no idea it was going to be that much!" 

If you've heard this before, you've probably presented a proposal to a client. 

Clients base their idea of 'too much' off false assumptions. Fortunately, there's an effective way to win without lowering prices.