How to Exclude Brand Names from Performance Max (PMax) Campaign
Channel: Hamid Pasha
Date: 2024-02-21

In this video, I will show you how to exclude your brand terms from a Performance Max campaign in Google Ads.

It's generally a best practice among advertisers to exclude their brand name from Performance Max. Otherwise, the PMax campaign can capture search terms for your brand and the performance will look better than what it actually is.

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