CP2: Homework – Interactive Typography
Channel: Jeff Thompson
Date: 2021-02-12

Over the next two weeks, your assignment is to create a landing page for a brand's website, focusing on interactive typography. You'll need to think about stylistic choices in the context of a client-driven project and their brand (color, typefaces used, overall feel) but are also encouraged to creatively/wildly experiment. The goal here is something visually engaging and super awesome! Your choice of "brand" to work with is up to you: it can be a real company; one from film, television, fiction, comics, etc; an organization; or a person.

Typography and interaction should be the key focus here: think about fun, creative, experimental, weird, engaging ways to play with letters, their shapes, and words. What fonts best fit your project? What kinds of visuals and interactions best suit the brand you're working with? Should the colors be muted and the shapes geometric? Or look cartoony with bright colors? While typography should be the central part of the project, feel free to add visual elements that make your piece engaging. You're also welcome to create assets for your piece, including shapes (perhaps in Illustrator), sounds, etc.

We'll start with defining how the project's visuals should look, connecting them to the brand's existing identity (which you are welcome to push into new territory). This kind of ideation → presentation → refinement process is very common in client-based work and is another form of iterative development. After a round of feedback on your sketches, you'll turn one of those ideas into a finished project.

👩‍💻 https://github.com/jeffThompson/CreativeProgramming2/tree/master/Week01_InteractiveTypography

ALL THE VIDEOS IN THIS UNIT
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