Architecting The Market-Proof Real Estate Business | Ep. 185
Channel: Smart Agents
Date: 2024-04-08

Sonny Moyers, a real estate veteran with over 50 years of experience, shares his tips for architecting the market-proof real estate business.
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📖Get Your Copy of The Architecture of the Real Estate Practice at: http://realestatebook.org/

Check out Sonny on YouTube at: https://www.youtube.com/@AREP2023

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⏰ Timecodes ⏰

00:00 Show Intro
2:08 Sonny Moyers Introduction
5:46 A Real Estate Career Spanning 50 Years
7:44 Why You Should Be Increasing Your Marketing In A Down Market
9:34 When Sonny Decided To Write The Architecture Of The Real Estate Practice
14:14 Why You Have To Differentiate Yourself From The Competition 
16:21 How Sonny Separated Himself From The Competition
19:14 Tips For Displaying Your Worth Your Commission
22:58 Example Of Truly Putting Your Client First
31:51 The Law Of The Few
33:35 How To Ensure The Client Relationship Surveys Closing
39:13 Best Practices For Staying Top Of Mind With Past Clients
44:02 How The Consultative Approach Wins Business
49:22 Importance Of Demonstrating Professional Proficiency 
55:21 How To Get A Copy Of The Architecture Of The Real Estate Practice


#leadgeneration #marketing #realtorlife  #podcast

Our mission at Smart Agents is to provide real estate agents and brokers with the tips and tools to grow their real estate business to new levels. We cover everything from lead generation and personal branding to team growth and past client nurturing.


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More About This Episode 👇
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Episode 185 of The Smart Agents Podcast features 50-year real estate vet and winner of the 2015 Realtor of the Year in Dallas Award, Sonny Moyers. Between 2004 and 2018, Sonny was in the top 4% of all real estate agents nationwide and has just recently released his book, The Architecture of the Real Estate Practice. 

Throughout our conversation, Sonny shares practical advice for building a successful real estate practice that will not only survive but thrive regardless of market conditions. From tips on differentiating yourself in a crowded market to the importance of demonstrating professional proficiency, Sonny draws on real-life stories to drive his points home.