How Do You Approach Marketing Communications with Trovon Williams
Channel: Lemonade Creative // Strategy // Distribution
Date: 2020-10-22

When a brand represents an entire community how do you handle its messaging? 
How do you make an audience of multiple generations invest in the same message?

The NAACP was built to serve its community. 
If their members aren’t invested in their message, they’re no longer relevant. 

I spoke with Trovon Williams on Lemonade’s #drivingbrandgrowth podcast. 
He’s the NAACP’s Marketing & Communications VP.

How does he approach marketing & communications for a civil rights organization?