AFH Episode 19 - How Small Should A Niche Be?
Channel: How Great Marketing Works
Date: 2021-10-28

Looking at the size of your niche is one thing. Speaking to the target customer who that niche represents is something else.

When you look at the size of your niche it’s about quantity. That’s about crunching the numbers.

When you are building your messaging; that’s about speaking to the “one” that represents the whole

These are two different things

So let’s look at the size of the niche specifically

- Understanding your niche starts with profiling your customers
- The size of your niche depends on what you want from it. What level of sales do you want each year?
- Once you’ve decided on the size of your business now you can look at the size of the niche needed to deliver those sales levels
- what’s your conversion rate - are you in a business that’s got a high conversion rate eg B2B or B2C where you need a bigger niche to deliver what you want
- Do the Maths - Crunch those Numbers
- Remember to think beyond this year or this launch There’s got to be room in this niche for you to grow

Don’t be afraid of the numbers They’ll free you to grow.

If you’d like to learn more about how to do this, check out our signature program Get Strategic Get Results. You'll find the link below.

Thanks for watching and I hope it had a positive impact on how you view your business and how you approach your marketing. 

We’d love if you would subscribe so that you know each time we release new videos.

Please do feel free to comment and share your own insights from your entrepreneurial journey. We love them. They help us and so many others. 

And do take a second to say Hello. We promise to say hello back 😊

-- ► Subscribe to Our Channel Here - https://www.youtube.com/c/HowGreatMarketingWorks

Follow Us Online Here:
Website: http://www.howgreatmarketingworks.com
Instagram: https://www.instagram.com/howgmw 
Facebook: https://www.facebook.com/HowGreatMark...
Twitter: https://twitter.com/HowGMW 
Website: http://www.howgreatmarketingworks.com/

Subscribe to our Newsletter for exclusive content and tools that will help you navigate your business growth successfully here: https://bit.ly/howgmwnews