The Sports Effect
Channel: World Economic Forum
Date: 2018-09-23

While the cost of hosting the World Cup or the Olympics regularly runs into double-digit billion dollar sums, the long-term economic and societal returns are disputed. How do we assess the return on investment from international sport mega-events? 

Speakers:
- Yoshimasa Hayashi, Minister of Education, Culture, Sports, Science and Technology of Japan.
- Tinatin Kandelaki, General Producer, Match TV, Russian Federation
Xu Jicheng, Deputy Director, Media and Communications Department, Beijing Organising Committee for the 2022 Olympic and Paralympic Winter Games, People's Republic of China.

Moderated by:
- Song Lixin, President, Talents Magazine, People's Republic of China.

http://www.weforum.org/