Softcore Porn Advertisements Show Once Again That Sex Sells
Channel: IntoConnection
Date: 2015-03-20

When you hear American Apparel, what do you think of first? The clothing that leaves little to the imagination or their controversial ads? Ad expert Clif Dickens tuned in and walked us through some of American Apparels most controversial marketing stunts and ads. One thing is for sure:  sex sells! 

The brand isn’t shy of shocking people and they definitely like to get a conversation going. In New York City the store at East Houston Street used mannequins with pubic hair, for instance. American Apparel has used pubic hair in more than one campaign stating it as a form of reality and raw sexuality. American Apparel doesn’t discriminate in age either. 62-year old Jacky O’Shaughnessy modelled for their campaign in 2014. 

American Apparel is a big supporter of fair trade. Their clothes are not made in third-world countries and their workers can earn up to 30,000 dollars a year in AA’s sweatshop free work ethic. The workers can get a promotion for outstanding work, which is a huge motivation of course. 

American Apparel thus knows how to shock people, but they do it fair trade! For more videos about life and ads check out our other items with Clif.  


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