DrupalCon Baltimore 2017: Who Cares About Lead Capture Anyway?
Channel: Drupal Association
Date: 2017-04-26

HATE WORKING WITH MARKETING TEAMS ON PROJECTS?

Most developers I know do. It's often because Marketing goals for seem far away from development. AND it's not. Learn how to work more fluidly and intelligently about their needs and make them fans! More fans = more business.

As the head of digital marketing agency, we have to rework websites before each lead generation, content marketing or brand awareness campaign. With a few simple concepts, it's possible to exponentially increase the value of the site. Owners and even marketers are unaware of how simple it is to create useful landing pages, forms and workflows to improve conversions and leads for their business. Whether for yourself or your clients, learn 10 easy ways to dazzle your client. My session are lively, fun and interactive. You'll be rewarded with insights to up your game in 2017!

OVERVIEW OF THE CAPTURE SPECTRUM:

Why you should care about lead capture
Visitor's journey
Social media
Content
Landing pages
Getting useful data
Goals and metrics
Analytics, Google Tag Manager, UTMs
Integrations
Reports
Where 
How
Homepage 101
WHO SHOULD ATTEND:

Designers / Themers / UX
Sales / Marketing / Biz Dev
Architects
Drupal Business Owners (for yourself)
Site Owners (for others)