Decoding LEGO's Brand Strategy using Simon Sinek's Golden Circle I ThinkBastien #Shorts
Channel: ThinkBastien
Date: 2021-08-30

This is how LEGO tells its brand story through the lens of Simon Sinek's Golden Circle (Start With Why).

LEGO's brand blueprint is below.

Why (Brand Purpose)
To develop children's imagination and inspire them to think creatively.

How (Mission)
Inspiring and developing the builders of tomorrow through play.

What (Positioning)
The world’s favorite toy brand for plastic bricks.

For more, visit:
https://thinkbastien.com/brand-strategy-blog/decoding-the-brand-purpose-strategy-of-the-worlds-greatest-companies

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