What is Google Hummingbird in SEO?
Channel: Aleem Iqbal
Date: 2021-03-14

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Google Hummingbird is a term used to describe a major update to Google's search algorithm that was released in September 2013. The update was designed to improve the ability of Google's search algorithm to understand and interpret natural language queries and to provide more relevant and accurate search results.

Before the introduction of Hummingbird, Google's search algorithm used a technique called "bag of words" to process and understand queries. This technique involved breaking down a query into individual words and analyzing them in isolation, which could lead to a lack of context and understanding of the overall meaning of the query.

With Hummingbird, Google's algorithm is able to understand the relationships between the words in a query and the context in which they are used, which allows it to provide more relevant and accurate search results. This is especially useful for queries that involve complex language or that use words in ways that are not immediately obvious, as it allows the algorithm to better understand the intent behind the query.

To optimize their content for Hummingbird, websites should focus on providing high-quality and relevant content that addresses the needs and interests of their target audience. They should also make sure to use clear and concise language and to structure their content in a logical and easy-to-follow manner. It is also a good idea to use headings, subheadings, and bullet points to break up the content and to make it more easy to read and understand.

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