How to create and use product videos - Nikwax: Rug Wash and Rug Proof
Channel: Zoomfilms, effective video for business.
Date: 2021-10-06

Nikwax is a company that produces incredible products for cleaning, waterproofing and preserving the life of your outdoor gear. They commissioned us to create a series of videos that would highlight the benefits and key features of their products. In addition the videos would give their target market a step-by-step explanation as to how to use the products. 

Using video to promote your business's products improves engagement with your target audience as well as providing greater return on investment. Video can be used and shared across all social media platforms and on your website, emails at events or in-store. 
Consistent video builds brand awareness and drives engagement between brand and their target market. 

This video gives and explanation of how-to use Rug Wash and Rug Proof together and by presenting it in a real-life setting makes the benefits easily identifiable and more relatable to the target market.

If you would like to know more about how to create and use video to promote and explain how your customers should use your products for the best result, while building brand awareness and trust, contact https://www.zoomfilms.co.uk/contact/ here.

Zoomfilm's is a full-service video production company based in Kent to service London and the South East of England. We provide specialist video production services as well as aerial (drone) video and photography. We produce effective videos for business, including corporate promotional video, testimonial video, animation, infographics, event videos as well as aerial video and photography. 

Using video in marketing has become necessary. It is the most effective way to engage your target market. Creating engagement in your communications is important as demand continues to grow for content, and many people are creating their own video for the sake of video standards will need to improve to capture your viewers' attention.

Corporate identity is an aspect of marketing management and strategy. All large corporations spend hundreds of thousands of Pounds on their CI to ensure that their corporate identity is consistent, your brand deserves the same, and there are different price points that makes video animation accessible to all size businesses.

Nikwax are manufactures of high-quality cleaning and waterproofing products which are proven to revive, extend the life and enhance the performance of clothing, footwear and equipment. Zoomfilms have partnered with Nikwax to create promotional videos for their wide range of products. 

In order for your brand to build trust with your target market, you need to send direct, succinct messages to them, the way your brand is presented to them should be consistent - this is a very powerful silent influencer that assures them that § It also makes your marketing content and visual communication easily and instantly identifiable to your market. Because video has become the go-to marketing tool online, it follows that your Corporate Identity (CI) should play a large part in this. ZoomFilms uses animation to extend the benefits of CI by engaging your market with motion. Your logo should complement your brand, animation of your logo is important, ZoomFilms draws on decades of Television Advertising and marketing expertise to design an animation that complements your brand, arrests your target markets' attention and engages them in your communication from the beginning.

Our specialist video producers will design and create the right animated logo and infographics for your brand. Our teams are specialists in all aspects of video production, we are fully insured and compliant with the CAA for all of our drone filming and aerial operations.

Visit https://zoomfilms.co.uk for more examples of our work