How to Craft a Compelling Story for Your Business That Sells
Channel: The Reluctant Marketer
Date: 2023-03-27

The StoryBrand Framework Explained

You and I, as business owners, we know this problem, and it almost kills us. We have a great product, but our audience doesn't listen. How the heck do we convince them that they need our product? The answer is: through storytelling. But crafting a compelling story that sells can be a daunting task, especially if you're not a natural marketer. But don't worry. In this episode, I'll explain a framework that helps you create a story that engages your target audience and convinces them to take action. It's called The StoryBrand framework.

00:00 Does no one respond to your marketing?
00:43 How to Craft a Compelling Story for Your Business That Sells
01:20 Identify the Hero
01:53 Sense Their Problem
02:57 Be a Guide with a Plan
03:45 Call Them to Action
04:23 Help them avoid failure
05:06 Show success
06:01 Now Tell Your Own Story
06:23 If You're Not a Storyteller

https://2quiet2market.com/blog/surefire-way-write-engaging-stories-for-your-customers/