Bringing customers into the creative process for consumer product development
Channel: Konsälidön
Date: 2021-04-08

Leverage Data Engineering & Advanced Analytics to derive insights from multiple data sources while involving customers in the process.

As per Gartner, 80% of all Enterprise Data is hidden as Dark Data.

Data Engineering and Advanced Analytics involves the most modern technologies and tools that can help businesses maximize insights from their data - both structured and unstructured.

Sentiment analysis is one such advanced method of using AI and ML to help businesses mine data and understand their customers. And yet, most of the engines in the market today are struggling to decipher the variations and intricacies that humans communicate in their reviews.

This session will delve deeper into how businesses can turn the wheels around data and make their product decision making process more inclusive for their customers.

Learn how Altimetrik helped one of the world's largest apparel create one of their best-selling products just by listening to what their customers say when they visit the stores.

Key takeaways from the session:

1.  Ways to derive meaningful insights from your enterprise data that could be hidden in Dark Data and make more informed, data-backed decisions.
2.  Role of AI/ML and similar technologies in Data Engineering and Analytics and how are businesses worldwide making use of them.
3.  How to involve your customers in the process of creating new products and improving the existing product line.

About the Speakers:

Jayaprakash Nair - Senior Engineering Leader, Altimetrik, India , aka JP, is an IT leader with over 21 years of experience in managing multi-million-dollar projects across the USA, India and Dubai. He is the Founder and Chair of the 'Dubai and Abu Dhabi' Chapter of the 40,000-member strong Association of Enterprise Architects (AEA). JP is currently building the Data & Analytics practice at Altimetrik. Previously, he was First Data, a 46-year-old Fortune 500 company processing about 45% of all card transactions in the US. He was responsible for leveraging paradigms like Data, Analytics, Portals, Cloud, to enhance the value-prop for the massive merchant base. He also held full ownership of defining the vision, strategy, roadmap and implementation of the Big Data and Analytics CoE at Aspire Systems (voted for the 6th year as one of the best companies to work for).

Vipul Valamjee - Senior Engineering Leader, Altimetrik, India, expert in Data Engineering, is a seasoned IT leader with 20 years of experience and core competency in technical architecture, design & development, support & maintenance in various domains including BFSI, retail, logistics and utilities. He has hands on experience in architecting core data systems for financial behemoths like Visa, Citibank and PayPal, owning patents and in-depth knowledge on Data Quality and Data Ops. A problem-solver for mid and large-scale data processing environments with special focus on component-based development and microservices, Vipul has architected and developed several programs mainly in open technologies, including Angular/React, Java (Springboot), PHP, RDBMS, Graph DB and NOSQL DB.

About the Organizer: Konsälidön & Altimetrik

Konsälidön is the tipping point ushering in the new era in consulting. We have built a first-of-its-kind digital platform to connect organizations with consulting teams. Unlike in traditional consulting partnerships, our platform enables us to operate a decentralized and distributed global firm. We have already grown to 200 consulting teams in our first year of operations and are preparing to grow to 4,000 consulting teams in the next five years.

Altimetrik is a digital business enablement company. We deliver bite-size outcomes as organizations scale digitalization to accelerate revenue growth without disrupting ongoing business operations. Our practitioners and agile engineering teams create solutions that drive transformation and achieve business goals. With offices across the globe and 2,500+ energized practitioners, Altimetrik partners with Fortune 500 and mid-size companies alike to enhance their agility, empowerment, and success.

This event was organized by Altimetrik in collaboration with Konsälidön as a part of the Könnected Insights Web Summit in March 2021.