State of the Consumer: Spring Cleaning The Home, Body, and Mind
Channel: Suzy
Date: 2022-05-20

TLDR: Spring cleaning and environmentally-friendly cleaning options are becoming increasingly important for consumers, who prioritize efficacy, multi-purpose, affordability, and sustainability, while decluttering and turning to secondhand marketplaces, and influencers on social media impact buying habits.

1. 📊 Spring cleaning is crucial for physical and mental well-being, as consumers have accumulated excessive amounts of stuff during the pandemic.
2. 🧼 Consumers shifted towards disinfecting products during the pandemic, but now there is a growing demand for environmentally-friendly cleaning options.
3. 🧼 Consumers prioritize efficacy and multi-purpose in cleaning products, while balancing affordability and sustainability, as cleaning becomes an act of care and influencers on social media impact buying habits.
4. 🧹 Consumers are decluttering and turning to secondhand marketplaces due to a surplus of items and a shift in consumer behavior.
6. 👨‍👩‍👧‍👦 💬 Consumers want simple and convenient multipurpose products, brands should adapt messaging and explore direct-to-consumer models for online grocery shopping.
7. 💰 🌍📉 Uncertainties in the economy will impact consumer spending, but brands focusing on sustainability can stand out with younger generations.
8. 🎉 Businesses should prioritize understanding the state of the consumer to succeed in today's market.