Leadership Skills During COVID-19: How to Keep Employees Connected
Channel: GoDaddy
Date: 2020-07-02

Marie Rosecrans, SVP and SMB Marketing expert at Salesforce, reveals there’s no option to opt out of communication and human connection in order to be an effective leader during COVID-19. 

With nearly half of Americans struggling with mental health and the majority of employees working from home, leadership support and human connection has never been more critical. But how do you lead remotely? Marie Rosecrans of Salesforce shares the unique challenges she’s faced leading her team from afar, but discovered a few key factors in effective leadership and keeping employee morale high. The recipe for strong leadership includes the following ingredients: consistent communication, transparency and listening to employee needs. Authentically showing up for others and staying true to ourselves is how we can overcome these unprecedented times. 

References:

Nearly half of Americans say COVID-19 has negatively impacted their mental health: https://www.kff.org/coronavirus-covid-19/report/kff-health-tracking-poll-early-april-2020/

A recent survey of 20,000 employees has found encouraging results. 88% of employees believe that frequent communication from leaders has been effective: https://www.quantumworkplace.com/future-of-work/covid-19-employee-survey

Additional research shows that employees who regularly receive updates from their companies are more likely to be proud to work for their companies. They also are more likely to look forward to going back to work: https://hbr.org/2020/06/help-your-employees-manage-their-reentry-anxiety

Resources for Small Businesses:
Venture Forward study: https://www.godaddy.com/ventureforward
Up-to-date info on COVID-19: https://www.cdc.gov
COVID-19 resources and grant information: https://www.covid19businesscenter.com

GoDaddy is not providing advice or endorsing the advice given. GoDaddy intends to provide this advice as a resource.

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