Closing a Deal with the Founder of DoorDash - wildwonder (Full Episode 215)
Channel: Startup to Storefront
Date: 2023-06-13

The kombucha category grew from $1 million in sales in 2014 to $1.8 billion in 2019.

Between being positioned as a better-for-you soda alternative, and the large marketing spend, it’s no wonder kombucha quickly skyrocketed in popularity.

But the problem with kombucha is that the flavor is polarizing. For example, Mark Cuban is simply not a fan. To fill this gap, other probiotic drinks fought to capture market share. 

When today’s guest, Rosa Li, founder of wildwonder, appeared on Shark Tank, the big fruit flavors combined with the pre and probiotics, packed into a can, was a hit. Kombucha skeptic Mark Cuban gulped down the entire drink.

Wildwonder is the world’s first sparkling prebiotic & probiotic beverage for gut health. It tastes more like a fresh juice than a fermented drink.

Today, we chat with Rosa about:
     -      Why she left her prestigious finance job to start a consumer packaged goods company 
     -      The importance of diversifying everything 
     -      How her Shark Tank appearance couldn’t have worked out more perfectly 

#entrepreneurship #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #sharktank #sharktankamerica #guthealth #guthealthfoods #guthealthdiet 

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🍓🍍🍹 wildwonder Social Media:
Website: https://drinkwildwonder.com/
Instagram: https://www.instagram.com/drinkwildwonder/
TikTok: https://www.tiktok.com/@drinkwildwonder

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🎙️ Startup to Storefront Social Media: 
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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😎 Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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🎵 Our Music:
https://www.instagram.com/doubletouchofficial/

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⏱️ Timecodes:
00:00 Intro to wildwonder
1:07 About wildwonder
1:43 Canning the taste of Peru
2:11 Why did you start wildwonder?
2:35 Leaving investment banking
3:54 Adding purpose to projects in business school
4:49 Learning about startups in business school
6:11 Out of the companies you studied, what mistake did everyone make?
7:35 Losing the entire sales strategy, overnight
10:20 Rushing to diffuse a ticking time bomb
12:27 Are you pursuing DTC?
13:40 How did you get on Shark Tank?
15:44 Getting the perfect shark to bite
16:46 Hunting Sharks on Shark Tank
17:48 Her Secret Goal for Her Shark Tank Pitch
19:44 How Shark Tank Elevated the wildwonder Brand
22:08 How did Shark Tank impact sales?
23:51 It's all about distribution in a post-Shark Tank world
25:21 Diversify, diversify, diversify
27:03 Conquering Indiana. Every founder's dream.
28:33 Does Grandma approve?