Street Lab - "Splash Spots" [Turn Fire Hydrants into Mini Water Parks]
Channel: THALIHITA
Date: 2023-08-22

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Street Lab - "Splash Spots" [Turn Fire Hydrants into Mini Water Parks]

Title  : Revolutionizing Summer Cool: Splash Spots Transform NYC Fire Hydrants into Playful Water Parks
Agency  : Zulu Alpha Kilo NY
Campaign : Splash Spots
Advertiser : Street Lab
Brand  : Street Lab
Posted   : August, 2023

In this Movie Ad we’ll walk you through:
the ad is to show how Splash Spots can turn fire hydrants into mini water parks. The video shows children and adults playing in the water, having fun and cooling off on a hot day.

TIMESTAMPS :
00:00 Street Lab - "Splash Spots"
Plot :
In this innovative ad campaign, Zulu Alpha Kilo NY partners with Street Lab to introduce "Splash Spots," a playful twist on New York City's age-old tradition of using fire hydrants for relief during scorching summers. The campaign showcases the collaboration's creative approach to redesigning hydrant caps, turning them into interactive and artful water experiences. With a focus on water conservation, each Splash Spot offers a safe and whimsical escape, using 50% less water than standard hydrant spray caps. The ad captures the essence of urban ingenuity, highlighting how creativity and collaboration can transform a city tradition into an exciting, sustainable, and community-driven innovation. The ultimate vision is to expand Splash Spots citywide, bringing joy and refreshment to everyone who encounters them.

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