Transmedia Campaign | PROMETHEUS - Studio Yutani
Channel: Studio Yutani
Date: 2019-06-24

Via Ignition on VIMEO

For Prometheus, we worked with 20th Century Fox to create a sophisticated, multi-phased campaign that introduced fans and new audiences to the rich story world around Prometheus through a potent mix of social, traditional, and transmedia storytelling.

The TED, David, and Quiet Eye videos were created by Ridley Scott, Damon Lindelof, and RSA Films.

The whole campaign has been held up as a benchmark for digital marketing by Forbes, Mashable, and Fast Company, among others.

For more: fastcocreate.com/1680976/behind-the-innovative-socialcontent-driven-campaign-for-prometheus

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