Navigating Business with the Godfather of MarTech, Interactive Content,and HubSpot's Ecosystem
Channel: RELAYTO/
Date: 2023-10-10

Joining us today is the godfather and one of the biggest influencers in the MarTech Community, Scott Brinker — the VP of Platform Ecosystem at HubSpot! Scott Brinker has over 20 years of experience at the intersection of marketing and software. He is the creator and editor of the Chief MarTech blog. He is also the founding Program Chair of the MarTech Conference and author of the book “Hacking Marketing: Agile Practices to make marketing smarter, faster, and more innovative”. Scott is a frequent keynote speaker on marketing and technology topics worldwide and has written articles published by AdAge, Adweek, Harvard Business Review, InformationWeek, TechCrunch, and VentureBeat. 

To learn more about Scott's work:
https://www.linkedin.com/in/sjbrinker/
Scott's Blog: https://chiefmartec.com/about/#

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Timecodes:
0:00:00 - Intro
0:03:38 - The Excitement of Interactive Marketing 
0:12:32 - Evolution of PowerPoint and Creator Empowerment 
0:15:25 - AI and Audience Overwhelm 
0:25:54 - Creating Value and a New Ecosystem 
0:31:54 - The Impact of Platforms and Ecosystems 
0:35:10 - Marketing Discussion and Niche Roles Concerns 
0:38:34 - Sales and Marketing Alignment Challenges+Solution 
0:44:00 - Collaboration and Integration in Marketing/Sales 
0:50:57 - HubSpot's Approach to Customer Buying Preferences 

About RELAYTO: RELAYTO engages advanced algorithms to automatically revamp static content into interactive micro-sites that boost viewer engagement 24/7 — no coding required.
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