Stop Focusing on Labels. Start Focusing on Influence
Channel: CIPIO - Community Commerce Marketing
Date: 16/01/2023

CIPIO.ai's EVP of Marketing Jason Falls calls on the marketing industry to stop labeling people as influencers, creators, ambassadors or anything else and start focusing on actually driving influence. He says we're too caught up in picking one channel or person over another and not focused on executing the goal which is to persuade an audience to take action.

His thoughts were inspired by an Entrepreneur.com article from Patrick Frank from PatientPartner.

See the full post at the link below:

https://blog.cipio.ai/focus-on-influence

See the original Entrepreneur article here:

https://www.entrepreneur.com/growing-a-business/influencers-wont-help-your-brand-anymore-but-ambassadors/441232

PatientPartner:

https://patientpartner.com/

#influencermarketing #ccm #communitycommerce #communitycommercemarketing #influencers #influencerstrategy #cipio