Pitching a Retractable Heel Shoe Company at The Hit in Cairo
Channel: Wamda
Date: 2012-05-29

Farida Abd El-Nabi and Fadila Abd-Elaal, finalists at product innovation competition and TV show The Hit, hosted by AUC's Entrepreneur Society and Souq.com in Cairo, discuss Farila, their idea for a company that creates retractable heels for women. This will solve the issues that they have transiting from work to evening, they say.