AAA | TV Infomercial 'Membership and Benefits'
Channel: Merit/Andrew
Date: 2023-07-26

Armed with a treasure trove of content from our AAA Insurance shoot, it was time to revamp AAA's infomercial. We're talking about membership, insurance, travel, the whole shebang. Our task was to freshen up the look, vibe, and toss in some fresh messaging, all while staying true to what's worked for AAA all these years.

The crucial part? Finding a young, relatable host who'd vibe with our audience naturally. Plus, we needed members who could vouch for the perks of AAA membership.

The whole filming shindig went down across Southern California, with Disney's 890-acre Golden Oak Ranch in Santa Clarita being our main stage. Thanks to its variety of neighborhood sets, we had plenty of looks to play with and full control of the streets, letting us move swiftly through the shoots.

In the end, we made sure the assets were modular for easy localization, modification, and versioning by the teams. All in a day's work.