Roger Fisk: Behind Obama's presidential campaigns
Channel: INKtalks
Date: 2014-04-02

http://inktalks.com PR guru Roger Fisk shares fascinating insights into the inventive tactics he and his team employed for Barack Obama's historic presidential campaigns. 


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ABOUT ROGER FISK:
Roger Fisk has had a key "behind the scenes role" in President Obama's organization since then-Senator Obama announced his run for president in February 2007. He has seen from the beginning the development of cutting-edge organizing strategies, the application of agile on-line organizing tools, and a truly innovative, thoroughly modern mobilization of social media.  With 6 months of service on the President's successful 2012 re-election, Roger has worked with all of those tools as they were perfected in the second campaign.  

Since the historic 2012 re-election, Roger helped design and manage the social media contingency plans for the 2013 Presidential Inauguration and in late January 2013 watched as his former boss and mentor John Kerry became Secretary of State.  

Roger started working for the first Obama campaign in 2007. He was hired by the Obama Team as the National Director of Special Events in what would become a history making Finance Department. Here he helped create and manage a nationwide grass-roots fundraising team that revolutionized modern political fundraising, while building the largest donor base in American history. He also served as principal liaison with US Secret Service and local law enforcement, and was directly responsible for coordinating and managing the media's coverage of over 150 events across the country. He was in charge of some key Obama media appearances, including: 60 Minutes, The Daily Show, Good Morning America, Saturday Night Live, and the historic Race Speech in Philadelphia in March 2008.
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