Marketing Of Financial Services 09
Channel: Windows of Wisdom
Date: 2019-07-29

Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages and investment funds. The content of the course-ware follows the following structure

1.Concept Of Financial Services Marketing
2.Segmentation, Targeting And Positioning
3.Promotion
4.Distribution Strategy
5.Corporate Banking And Financing
6.Retail Banking And Financing
7.Building Client Portfolio And Cross-Selling
8.Relationship Management And Negotiation Skills
9.B2B And Online Marketing
10.Marketing Of Mutual Fund Products, Insurance Products And Fee-Based Products By Banks