Carl’s Jr. “All Natural Burger”- Super Bowl XLIX Ad
Channel: Anthony Kalamut
Date: 2021-02-09

During the 2015 Super Bowl XLIX, Carl’s Jr. debuted an ad featuring its new all-natural burger. In the :45sec spot, a seemingly naked model named Charlotte McKinney walks through a farmer’s market while a series of carefully placed objects sensor the “explicit” parts of her body. It’s the same schtick as the “holding-two-melons” bit from Austin Powers. 

At the end of the commercial, we learn how McKinney’s character loosely ties into the product with the following punchline: “She’s not the only one going all-natural — this Carl’s Jr. burger has no antibiotics, no added hormones, and no steroids” (Judkis, 2015).

Creative Agency: 72 and Sunny Los Angeles

NOTE: This video is posted strictly for educational purposes and is posted under Fair Use to solely assist current and future advertising students and creatives.