Trademark Cease & Desist: Lawyers Step-by-step Walk-through (REAL EXAMPLE!
Channel: Tamsen Horton
Date: 31/05/2023

In this insightful video, you see lawyer’s comprehensive walk-through of a real-life trademark cease and desist case, offering practical examples and expert guidance.

00:00 Start
1:00 Foundation: Sales Funnel (my NP2NYC framework)
3:45 When does the legal name v brand name matter?
4:14 Where trademark issues show up on your sales funnel
7:29 Dissecting a REAL cease & desist notification
10:52 Verifying the legitimacy of a trademark registration
11:41 Why trademarks are based on geography
13:31 Why what you do and what the other brand does MATTERS
15:00 Calming down when you've received a cease and desist
17:07 How to evaluate options provided (ex: licensing)
20:16 Taking appropriate action in your response
22:31 Evaluating whether your brand is committing trademark infringement
23:19 State registrations and how they work
25:33 Common names and trademarks
27:21 How to move forward if you think you are NOT committing trademark infringement
29:20 What happens to the work you've already done on your brand

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