Why Do Online Reviews Matter For My Local Business in Solano County?
Channel: Leo Callejas
Date: 2018-12-19

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Video Summary:
Online reviews can be a powerful marketing tool. Customers will see them whether you like it or not, so it’s worth your time and effort to encourage good reviews and capitalize on the results to gain the trust of new customers.

Instead of viewing customer service as a necessary chore, treat it as a marketing strategy

Customers who have a positive service experience are often happy to send on ‘goodwill’ recommendations and reviews, making them a valuable inbound marketing channel. Word-of-mouth reviews lead to high-converting traffic and leads.

Online reviews also give you valuable information you can use to improve your business. Online reviews, over time, will address nearly every aspect of your branch including service, hours, cleanliness, courtesy and salespeople. 

It’s a worthwhile exercise to take a step back and be honest with yourself about what is and what isn’t working.”