Suzy State of the Consumer Webinar: The TikTok Effect
Channel: Suzy
Date: 2021-02-11

The rise of content platform TikTok, with over 100 million monthly active users in 2020 alone, has created a need for brands to reach and evolve with a new generation of consumers, one that has a stronger sense of self-expression and individualism than ever before.

In the next State of the Consumer webinar, Suzy’s Founder & CEO Matt Britton and TikTok’s Head of North America Business Marketing, Sofia Hernandez, will present a trend report on how TikTok is influencing culture, consumers, and the competition.

They’ll then be joined by an expert panel to unpack the behaviors of these influential consumers — from the types of products they buy to how they interact with brands, what they value — and how brands can harness their purchasing power.

Whether you're a novice or an expert researcher, Suzy helps you make better, faster, more data-driven decisions. Our platform combines advanced research tools with the highest quality audience to deliver trusted insights in minutes

Learn about Suzy's solutions for tech companies and brands: 
https://suzy.com/industry/tech