Marketing and Audience Development Panel - A.R.T./New York Fall Forum 2023
Channel: HowlRound Theatre Commons
Date: 2023-10-26

A.R.T./New York presented a panel discussion on Marketing and Audience Development livestreaming on the global, commons-based, peer-produced HowlRound TV network on Wednesday 25 October 2023 at 12 p.m. PDT (San Francisco, UTC -7) / 2 p.m. CDT (Chicago, UTC -5) / 3 p.m. EDT (New York, UTC -4).

You’ve read the articles. Perhaps you’ve experienced it firsthand. Audiences are not “back” to pre-pandemic levels, and there may be a variety of compounding reasons why. No matter the cause, this is a pressing issue we all have to grapple with, and we don’t believe there will be a singular “one size fits all” solution. That’s why we've convened a panel of marketing specialists with an array of perspectives to talk about what’s working, what’s not, and what new strategies we might try in order to best reach and engage our audiences.

Panelists:
Bryan Joseph Lee, CNTR Arts
Fernando Masterson, Ars Nova
Tom O’Connor, Tom O’Connor Consulting Group
Beth Prevor, HandsOn

A.R.T./New York convenes their first Fall Forum to foster community, support collaboration, and encourage resource sharing among their members. Programming includes panel discussions, workshops, mixers, and roundtable conversations. This multi-day event will be an opportunity for collective learning, relationship building, solution sharing, and, perhaps most importantly, joyful social events! Though we don’t yet know what solutions will emerge, we are confident in the ability of our community to remain rooted in our values as we dream up a world that doesn’t yet exist.