Interview with Kolja Kleist and Sonja Knab from BurdaForward
Channel: Native Advertising Institute
Date: 2017-02-28

What is a 'Goodvertising' strategy and which results does it create? How do you make users love native advertising? Those are just some of the questions we asked Kolja Kleist, Director of Customer & Brand Management and Sonja Knab, Director of Research Marketing at BurdaForward when they did a keynote at Native Advertising DAYS 2016. Sign up for notifications about this years' conference: http://nativeadvertisinginstitute.com/conference/