1MMV 049 - Segmentation: Examples of Implicit Data
Channel: Effective Digital Marketing
Date: 2018-09-11

Adding implicit data to your segmentation strategy will catapult you to email marketing success. And i'm not exaggerating. 

Pro tip: use both explicit and implicit data to reaffirm your hypothesis. For example, you can create a segment of people who read your blog articles about email marketing. Then cross- reference this with your explicit data segment of people who said their greatest challenge is email marketing. What you'd get is a hyper-targeted list of people who really need help with email marketing. 

You can then enroll them in a separate lead nurturing campaign about your email marketing services, or just send advance / pro tips on improving their email marketing. 

Compare this information with your regular email blats about email marketing. This segment will outperform your regular blasts 99.99% of the time!

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