Remove Roadblocks or Sales Friction
Channel: Coach Claudio Encina
Date: 2023-09-20

How do you get that potential seller off the fence to move forward with you when perhaps they're not completely sold on your process or you?

How can you create a framework that will allow your prospects to SEE the value for themselves.

Your prospects can't buy your intuition!

They need to feel completely confident that you're offering a repeatable solution that has worked for others.

They feel safer inside a framework!

Instead, they want to be able to buy on a 'test me' sales conversation.

Remove any roadblocks or sales friction.

This happens when you put your model in front of them and they can walk through the framework and test if they think it will work, and specifically if the think it will work for them.

Shift from trust me to test me and try me to see what sort of magic unfolds.