Disclose That! Social Media Week Chicago 2013
Channel: BSVPTV
Date: 2013-09-23

http://www.bsvp.com - produced by Blue Sky Video Productions
Full service Chicago video production company and YouTube Marketing Strategist

Disclose That! Social Media Week Chicago
register at http://disclosethat.eventbrite.com
Wednesday, Sept. 25, 2013  6pm - 8pm
Loyola University Chicago, 211 Corboy Law Center 
25 E. Pearson St.  Chicago, IL 60611

6pm: Registration/Signin/Networking
6:45pm - 8:00 pm: Panel Presentation/ Q&A 
When is social media not really social? When it's an undisclosed commercial. Many people use social media as a platform to sell goods and services, and both consumer and influencer reviews are more prolific than ever. You'll find reviews on just about every ecommerce site, along with the usual suspects, Facebook and Twitter. While most of these reviewers are honest and transparent, more bloggers and other social media professionals are increasingly posting content to cater to advertisers; and more advertisers are disguising ads to appear as editorials. The feds have disclosure guidelines, but is anyone really policing? 

Attendees of this session will learn:
Why disclosure is important for every social media professional.   
Current sponsored content and disclosure practices online. 
How to properly and ethically disclose commercial messages in blogs, social media and online reviews
How to spot hard-to find sponsored content in social media. 
How to find out if the online reviews you see are unbiased or sponsored, and what is being done to guarantee authenticity.
Disclosure best practices checklist with sponsored social media.
"When to disclose/how to disclose" Checklist
How to build transparency and trust around endorsements, reviews, and ratings of your products and your brand. 
 
Panelists
Speaker: Carol Fowler, Vice President of Content at Viewpoints
Speaker: David Kamerer, Assistant Professor, School of Communication, Loyola University
Speaker & Moderator: Grant Crowell, Digital Strategist, GC Interactive

Cost
$10 ($15 day of event and at the door) 
Cost of the event is for drinks and food. Drinks will be beer, wine, and soda. Food is tentatively going to be sandwiches and salad.
Seating limited to the first 50 attendees

Produced by Blue Sky Video Productions
http://www.youtube.com/user/bsvptv


If a friend asked me if you can trust online reviews, I would say "maybe.

People want to do business with people that they trust. It's no longer just about your content. It's about, do I think you're credible, do I like you, are you helpful. But another big this is, can I trust you.

It's a much different world. There was a time in which there were a handful of publishers; and you knew the source. It was pretty rare not to believe what you read. Today, sadly, that's not the case.

Research shows that social sources for someone like yourself is the most trusted; and people have exploited that by gaming the system.

And if we can't trust thing from those we consider to be our peers, that we've invested our time in, then that means that the ecosystem will fail and people who are trying to do the right thing will fail as well.

The bottom line is that when people are looking at an advertisement, they need to know that it's an advertisement.

People coming to the session should get a better sense of scope of the problem.

And that trust part comes from a big thing which is transparency. And what's the biggest thing in transparency today, it's disclosure.

I think the important takeaway for most people who come is that they'll learn what good practice is so that they can practice at the highest level, and avoid liability for their employers.