Shooting from the Hip or Taking Careful Aim - Comparing England and Scotland's COVID communication
Channel: Audra Lawson
Date: 2022-04-07

Scotland's health outcomes from the COVID-19 pandemic were simply better than England's. But why? One of the answers to this question comes in the comparison between how the two countries communicated with their publics throughout the pandemic. We know that bad communication during health crises can cost lives and a comparative analysis of the Twitter-based communication between the two countries provides a strong argument for the effectiveness of Scotland's communication approach and the weakness of England's communication approach.