Prime Your Product's Positioning for Direct Response - PLG Disrupt Summit 2020
Channel: Product-Led Hub
Date: 13/06/2023

Product positioning is a crucial skill for any Product Marketer. In this session by PLG Disrupt, Yoni Solomon, Product Marketing Director at G2, shares insights on how PMMs can ensure that their positioning, problem statements, and value propositions are optimized for conversion and demand generation.

The session covers key takeaways such as nailing foundational messaging, building consistent and templated product/value stories, accelerating the product launch process, creating effective landing pages, emails, PR, and even booths! By implementing these strategies, you can increase your product campaign conversion by an impressive 900% YoY.

Learn more about PLG Disrupt Summit here https://bit.ly/42Nf1Jk