Celebrating MTV Staying Alive Foundation
Channel: MTV Shuga
Date: 2022-10-17

MTV Shuga is our award-winning series, with messaging aimed at young people and adolescents across the world. With a focus on sub-Saharan Africa and India, we leverage the power of the MTV brand to deliver relatable story-lines that transform health messaging into engaging “edutainment” campaigns!

Through our various campaigns: MTV Shuga in Kenya, MTV Shuga Naija in Nigeria, MTV Shuga Down South in South Africa, MTV Shuga Babi in Cote d’Ivoire, and MTV Nishedh in India, as well as standalone series, including: MTV Shuga Alone Together, and MTV Shuga: What Makes A Man; our messaging focuses on tackling challenges relevant to young people, like sexual and reproductive health rights, HIV testing and self-testing, GBV, mental health, COVID vaccinations, tuberculosis and nutrition, and more.

With brand new seasons for Nigeria, South Africa and India, we continue to champion change and demand generation, as we evolve and grow our reach across the globe.

SUBSCRIBE to MTV Shuga to watch the latest episodes and get correct information around sex education. all the behind info on what the cast are up to.

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