Geoffrey Moore On How To Cross The Chasm With Narrative Based Selling
Channel: Michael David Harris
Date: 09/03/2015

If you work in technology, you will know of Geoffrey Moore as the author of “Crossing the Chasm.” But you may not know that he has a PhD in English literature.  
Q1: Our first question for our guest is does he believe storytelling could help customers cross the chasm?
A1: I am a huge believer in narrative. And if you think about it, particularly before the chasm, it’s 90% narrative.