Define Your Ideal Client - Avatar Exercise
Channel: Kellie O'Brien Media
Date: 2023-03-01

Have you defined your ideal client avatar yet?

It's easy to go through the ideal client avatar exercise but still never fully understand what it is you're trying to create. It's likely you get hung up on choosing that ONE person - because that's what most exercises ask you to do.

And if it's not choosing ONE person, then it's choosing a "target market", which feels so broad it doesn't appear to be helping your marketing.

Here are the secrets to a good ideal client profile:

⭐ choose just ONE person, NOT a target market so you shift your language from speaking to a group of people to speaking to one. In doing so, you'll see how you connect more deeply with the people you want to work with

⭐ use the demographics purely as a way to help create a visual in your head of who you want to work with so it makes writing copy and content much easier

⭐ use the psychographics as a way to ensure you're working with the right people who have the same values as you and match the personality style you can best help

Download the worksheet on how to define and find your ideal client https://kellieobrien.com.au/2020/06/how-to-find-your-ideal-client/

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