Passion Points of Innovation with Melissa Pickering of LEGO Education
Channel: Untold Content
Date: 23/11/2020

It isn’t the latest and greatest technological innovation that is guaranteed to inspire passion. Innovators need to be interested in their prospective audience’s interests to craft a compelling innovation story. Melissa Pickering, Director at LEGO Education, tells us how innovators can create a captivating, successful innovation by having an innovation story that speaks to the consumer’s passion points. Passion-driven storytelling also comes into play in the early stages of the innovation process as a mechanism to garner buy-in and support from internal teams. Learn more about how LEGO utilizes test failures, storytelling, and passion points to curate their products! Also, make sure to check out Melissa’s inspiring Ted Talk regarding how tech should be designed for kids.

(Original Air Date: November 23, 2020)

Listen to her full innovation interview here: https://pod.link/1502778345/episode/NWFlZmU2ZmEtMjlkNi0xMWViLTlmM2YtNjcyZTc3Mjc2YTlk

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