Print is the genesis of all forms of writing: Prasoon Joshi
Channel: exchange4media Group
Date: 2016-09-19

The exchange4media-Dainik Bhaskar INK awards 2016 honoured two luminaries of the print advertising community with the INK Legend of The Year felicitation. This year’s winners were Prasoon Joshi, Chairman of McCann Worldgroup Asia Pacific and Shashi Sinha, CEO of IPG Mediabrands India. 

Speaking to exchange4media, Joshi, who is known to don a number of hats effortlessly, spoke about his respect for the print medium and its continuing relevance in today's world. 
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