Branding - The Full Branding Roadmap Process
Channel: AirTight Management
Date: 24/12/2020

This is the 5-Step collaborative process to create a brand and brand strategy for your company.  Ideally driven off your Unique Selling Proposition (USP) and some differentiation and good niche market targeting, at least initially. 
Creating a brand is a process. Doing this properly can pay dividends for years or even decades. You need a foundation with clear brand personality that leverages how human beings are wired and psychology. You need a collaborative team to represent different viewpoints. You need this step-by-step process to get it right, at least in a first pass. Most brands will evolve over time, but this must happen slowly to bring past prospects and customers along. 
Ideally you should also our Brand course and also the Branding – Apple Case study course too. This will provide a complete set of principles and tools as well as a walk through one of the history of one of the most powerful brands ever.
You will need to create a team, even if only just for one day that has some strong (15+ years) strategic level (VP or CMO) marketing experience on it to get a quality result. 

This is a free sample preview of one of 40+ courses in The CEO & Entrepreneur Boot Camp.
You can learn more about this at www.CEOBootCamp.us.
Also check out The Entrepreneur's Journey, a roadmap of the process and skills needed to design, build and launch a company or even any new product here: https://www.ceobootcamp.us/the-entrepreneur-s-journey

The CEO & Entrepreneur Boot Camp is the only comprehensive set of courses created by a successful Serial Entrepreneur to greatly increase the chances of success of launching any new venture or product. About 85% of new companies fail because they lack the skills, experience and process to design, build and launch a company with sustainable competitive advantage that can compete well in any marketplace. We believe taking the CEO Boot Camp is better than getting an MBA and it can be done in wekks instead of years. 

Bob Norton, creator of The CEO & Entrepeneur Boot C amp, has been a CEO since 1989 and grown two startups to over $100 million in sales, and has helped hundreds of other Entrepreneurs and CEOs launch or scale their companies. He has been a CEO Coach and Adviser since 2002 and is a thought leader in Management Science, Innovation, Entrepreneurship and scaling business rapidly. He is also the creator of AirTight Management, the world's first modular Management Operating  System (MOS) that installs all the infrastructure needed to scale a company to 50, 500 or even 10,000 employees. See www.AirTightGrwowth.com.