Digital content lessons to thrive in the #COVID19 pandemic and beyond webinar #passion4digital
Channel: Joint Masters In Digital & Social Media Marketing
Date: 2020-04-25

https://www.routledge.com/Digital-and-Social-Media-Marketing-A-Results-Driven-Approach-2nd-Edition/Heinze-Fletcher-Rashid-Cruz/p/book/9780367236021

Free Webinars to help marketers with communications at the time of COVID 19 pandemic

Join us for three short sessions where international expert panellists share their digital marketing lessons learned at the time of the COVID 19 pandemic.

Digital marketers around the globe are now facing unprecedented challenges. It is now up to them to manage internal communications with workforces that find themselves confined to their homes, as well as external communications with customers who have gone through a major re-prioritisation of their needs.  

These sessions are part of the launch of the 2nd edition of  Digital and Social Media Marketing: A results driven approach book. In the sprit of the book, to offer actionable advice as well as theoretical explanations, the sessions are structured around three elements of ‘The Buyer Persona Spring’: content, channels and data which are the basis of an effective Digital Marketing strategy.

These key elements and the  buyer personas are integral to the buyer persona spring which is central to developing a customer centric digital marketing strategy as advocated in the book. Thus, the  webinars focus on the creation of engaging and relevant content delivered through effective channels and supported by robust data insight that delivers results. 

Why join these online event sessions?

Hear reflections on lessons learned by digital marketers at the time of crisis through the global pandemic
Get inspiration from other marketers by observing and discussing with international experts
See a wide range of organisations who reflect on the use of digital marketing communications during the COVID 19 global pandemic

22nd of April 2020
Topic: Digital content lessons to thrive in the pandemic and beyond webinar

Session chair – Dr Ana Cruz – Marketing Lecturer – CITY College, International Faculty of the University of Sheffield – Greece

Who are the panellists?

Olga Andrienko – Head Of Global Marketing at SEMrush – USA
Dr Natalia Wiechowski – CEO & Founder at Think Natalia – UAE
Tina Judic – CEO at Found – UK
Dr Alex Fenton – Lecturer in Digital Business at Salford Business School, University of Salford – UK



http://mastersindigitalmarketing.org