7 Pricing Mistakes Small Business Owners Make
Channel: Be a Badass Business Owner
Date: 09/02/2023

Are You Costing Yourself Thousands of Dollars in Profits Each Year? Let’s walk through 7 pricing mistakes small business owners make that end up costing them money. Pricing your products or services shouldn’t keep you up at night. Let’s talk about how you can start making more money in your small business. 

LEARN MORE BY WATCHING THESE VIDEOS

👉 What’s the Difference Between Margin & Markup - https://youtu.be/73Son6WqzTc
👉 Paying Yourself Correctly in Your Small Business - https://youtu.be/sw-d36r4NO8
👉 Profit & Loss for Beginners - https://youtu.be/jFgqMVmXbx4
👉 Time to Check Your Prices - https://youtu.be/JerbdPFCn3k
👉 Emotional Pricing - https://youtu.be/p7E9ODezFAE
👉 Lose Customers – Make More Money - https://youtu.be/HCVrGE4IxF0
👉 Are You Pricing Correctly? - https://youtu.be/doAKxyRa4pM


KEY MOMENTS IN THE VIDEO:

00:00 7 Pricing Mistakes Small Business Owners Make
01:11 Pricing Mistake 1 – Markup Doesn’t Equal Gross Margin
03:00 Pricing Mistake 2 – Not Calculating Your “Employee” Time into Your Cost of Goods
05:55 Pricing Mistake 3 – Your Prices Must Cover Your Costs, Expenses & Profits
08:53 Pricing Mistake 4 – Not Reviewing Your Prices on an Annual Basis
11:00 Pricing Mistake 5 – Pricing to What You Would Pay vs What Your Customers Would Pay
12:57 Pricing Mistake 6 – You Don’t Need to be the Cheapest
15:19 Pricing Mistake 7 – Too Busy? Raise Your Prices!

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WANT TO DIVE IN DEEPER & LEARN MORE ABOUT YOUR NUMBERS? 
👉 Grab Your Free Know Your Business Numbers Reference Guide: https://babolearning.com/KYBNReferenceGuide
👉 Check Out the AFFORDABLE - Know Your Business Numbers Course http://KnowYourBusinessNumbersCourse.com 

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WANT MORE? HERE ARE SOME OTHER VIDEOS TO HELP… 
👉 Pricing Your Products Correctly – https://youtu.be/AQ_mUb1E9MQ 
👉 Pricing Your Services Correctly - https://youtu.be/doAKxyRa4pM
👉 How to Read a Profit & Loss Statement - https://youtu.be/x6qdKGnWE0w

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FREE GUIDES / TOOLS
👉 FREE eGuide: 8 Steps to Earning $100,000 in Income in your small business - http://bit.ly/8Steps100k 
👉 FREE eGuide: How to Read a Profit & Loss Statement - https://bit.ly/ReadPL 
👉 FREE Start Up Guide for Starting a Business - https://bit.ly/BusinessStartUpGuide 
👉 Free Business Health Check: https://localsmallbusinesscoach.com/businesshealthcheck
👉 Free eBook: 10 Questions to Ask in Your Business  https://bit.ly/10QuestionsBiz

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TOOLS TO HELP YOU RUN A BETTER BUSINESS
👉 Gusto Online Payroll - ( https://babolearning.com/gusto ) a fantastic, easy to use online payroll system. Why spend your time doing payroll yourself?
👉 Housecall Pro: ( https://babolearning.com/housecallpro ) - Straightforward software for home service pros. Easily manage payments, link to Quickbooks, scheduling, dispatching, and more--all from one, convenient platform. Easy to Learn and saves you time!
👉 Recommended Online Bookkeeping:
    Quickbooks Online - https://quickbooks.intuit.com  or  
    Freshbooks - https://babolearning.com/freshbooks 


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Books I Recommend to All Small Business Owners – 5 Must Reads
👉 Profit First by Mike Michalowicz – https://amzn.to/3nBsCRC
👉 eMyth Revisited by Michael Gurber - https://amzn.to/3bMDTeR
👉 Building a Storybrand by Donald Miller - https://amzn.to/3y5t0fS
👉 The ONE Thing by Gary Keller & Jay Papasan - https://amzn.to/3yciFi7
👉 The 12 Week Year - Brian Moran & Michael Lennington - https://amzn.to/3R54Smi

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COURSES to HELP YOU

👉 Understanding Your Business Numbers - http://KnowYourBusinessNumbersCourse.com 
👉 Start a Local Small Business – http://StartASmallBusinessCourse.com

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MORE:
👉 Check Out the Website: https://babolearning.com
👉 Listen to the Badass Business Owner Podcast
👉 Want to Help Support the Channel? Click the Super Thanks!  

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👉  DISCLAIMER on Affiliate Links: I occasionally will have some affiliate links & I do earn a small commission but at no cost to you. I only recommend companies or items that I believe will save you time, money or help make your business better

👉  DISCLAIMER:  I am not an attorney, CPA, bookkeeper, insurance agent or financial advisor. My videos/podcast are for entertainment & educational purposes only and should not be construed as tax, legal, insurance or financial advice. Please seek out a qualified CPA, attorney, or specialist as needed.  I’m sharing my experiences with my businesses and those I have worked for and/or helped coach. 


#pricing #KnowYourBusinessNumbers #SmallBusinessOwner