Engaging Event Participation Through Social Media
Channel: UCI Open
Date: 2012-12-05

Sherry has spent nine years in marketing and communications, most recently in UC Irvine’s Office of the Chancellor as the Director of Brand Strategy. Previously, she was at UCI’s Donald Bren School of Information and Computer Sciences, as the Director of Communications where she has transformed a traditional print publication and media relations operations into a collaborative effort that extensively focuses on new and social media strategy.

Sherry is also the founding partner of social media consultancy, INCULINK, and has been featured in Social Media Today and quoted in Read Write Web. She has also served as an assistant instructor in Marketing on the Internet at UC Irvine’s Paul Merage School of Business’ fully-employed MBA program.

Currently, Sherry serves as a marketing board member for Girls Incorporated of Orange County, in addition to serving as PR/Communications and Marketing Chair for its auxiliary group Women for Girls. She has previously served on the marketing committees for IEEE Computing Society and California Concert Artists.

Sherry is a graduate of the University of California, Davis and has a Master’s in Business Administration from the University of California, Irvine.

This presentation for the UCI Events Council was recorded on March 2, 2011.