What makes your content indispensable?
Channel: George Kao
Date: 2016-05-23

1. Your content is the best ________ ?   (fill in the blank)

The best research?  
The best How-to content?  
The most entertaining?  
Funniest? 
Includes beautiful art?  
Has the most Passion?  
Is it best for a particular type of person?

My example:
It’s excellent business & marketing advice, infused with a true caring for my audience, ethical values, spiritual worldview.  Rare.

2. Who is not getting the information they need to make improvements they want in their lives, work, or relationships?

My example:
Coaches, counselors, spiritually-based consultants.

3. Why would your audience long for your content?

My example:
They cannot find this *spirit* of business training anywhere, that also includes a lot of practical ideas.

What about you?  How would you (like to) answer the questions above?  I welcome you to comment below and share.

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