Secrets of a $2M Italian Restaurant Chain | Secret Sauce Ep.4
Channel: Wilson K Lee - How To Open A Restaurant / F&B Shop
Date: 2020-12-15

Ever wondered what it takes to build an Italian restaurant chain? Well you're about to find out!

Self-Proclaimed “Italian-ish” restaurant, Nook, offers diners classic pizzas and pastas made with quality ingredients at four modern Vancouver locations. For more than a decade they’ve served “simple food, done well.”

Over their 36 years in the industry, owners Mike and Nicole have ditched their egos, learning that honestly is the best policy. You can tell by the way they empower their team and by the number of customers who come back again and again for the consistent menu and comfortable atmosphere. 

With a new Pasta Room location offering take-home meal kits, they’re not slowing down any time soon. Join me to discover Nook’s Secret Sauce.

*NOTE: this episode was filmed in Summer 2020. The restaurant was partially closed off for filming and sanitized before and after for safety precaution.* 

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In this new food series called The Secret Sauce Show, you'll hear the stories, struggles, and successes of the top restaurants in Vancouver Canada. We'll be covering how they started their restaurant and how to run and operate a profitable restaurant business pre-covid and post covid. And like in Wilson K Lee fashion, we'll be diving into the business side of the restaurant business - like food cost, rent, and COGS so you get a good idea of what it really takes to be one of the best. 

My team and I are also donating 100% of the ad revenue from this show and $0.25 of each social share (Facebook & Instagram episode share) to help those suffering from food insecurity. It will go to Food Bank Canada and Feeding America - organizations dedicated to providing meals for those in need. So sit back, enjoy the show and you'll be helping the cause. 

For more information about The Secret Sauce show, head over to https://www.ThisisSecretSauce.com. 

Otherwise, if you're a restaurant owner, part of restaurant management or restaurant marketing team, an aspiring restaurateur or food business owner, or just love food, keep on watching!

Production - Nothing & Co (hello@nothingandco.ca) 
in collaboration with Lex and Josh Photography

Full Service Production Agency: Nothing and Co. (hello@nothingandco.ca)
Executive Producer: Wilson
Produce: Jason
Marketing: Nothing and Co.
Media Buy: Kimmy & Shaun
Video: Lex & Josh Photography
Photo: Julie
Design: Julie


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[EQUIPMENT] Tools & software I recommend using - 
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ABOUT WILSON: 
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success. 
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them. 

I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member. 

Subscribe to see what everyone’s talking about and learn how you can achieve the same life-changing results. 

Find more great resources, check out https://www.wilsonklee.com/

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