DedCool is Disrupting the Fragrance Industry with a New Category of Scents
Channel: GoDaddy
Date: 2019-05-13

Get to know founder and CEO Carina Chaz and discover how she's building DedCool into something much bigger than just a fragrance company. Brought to you by GoDaddy. Check out more inspiring entrepreneur stories at https://bit.ly/GoDaddyIcons

Growing up experimenting in her parent’s cosmetics manufacturing lab, clean beauty has always come naturally to Carina. She developed an idea for a new category in the fragrance world with a mission to create clean scents that are good for you and good for the environment. In 2016, she gave life to her notebook sketches and launched her LA-based fragrance company, DedCool. For Carina, success comes when people choose to make her scents part of their personal aesthetic. With gender-fluid scents and clean beauty standards, DedCool is disrupting the industry by changing the way we view and shop for fragrance. 

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