Delegation of the Government of Catalonia to Central Europe  Brings Sant Jordi to Slovakia
Channel: Acció Exterior i Unió Europea
Date: 2022-05-06

The Delegation of the Government of Catalonia to Central Europe launched together with one of the biggest bookstore chains Panta Rhei a very special campaign in Slovakia.

For 3 weeks this April the campaign was presented. In more than 60 bookstores, Catalan-themed tables and 158 posters were set up as well as 30.000 bookmarks were handed out. The cooperation aimed to show the Slovak society the tradition of Sant Jordi and its importance for authors, literature, and the literature market. 

Highlight of the 3 weeks long Catalan information campaign was the event on 23 April in the Panta Rhei Bookstore, Postova Street, in Bratislava. On this day Slovakia, with the support of the delegation, created its own Sant Jordi event.

Catalan interested visitors joined the event "Let's get to know Catalonia - Sant Jordi, Gaudi, Cava, Barcelona” in the store and enjoyed a glass of Catalan Cava.

After the welcome speech of Panta Rhei’s marketing specialist Martina Branišová, Delegate of the Government of Catalonia to Central Europe, Krystyna Schreiber introduced the tradition of Sant Jordi to the Slovak audience. Further Catalan-loving guests such as known moderator Vera Wisterová, or influencers Milan Bez Mapy joined the event and discussed literature and the culture of Catalonia.