5 Stages of Market Sophistication - Eugene Schwartz - Breakthrough Advertising
Channel: Robin Waite - Fearless Business
Date: 2020-03-23

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SUMMARY OF VIDEO

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In this video I'll be walking you through The 5 Stages of Market Sophistication. The principles I'm in this video came from the book, "Breakthrough Advertising," by Eugene Schwartz.

0:00 Introduction
1:37 FIRST OF ALL...
4:11 PROBLEM AWARE
9:30 SOLUTION AWARE
11:40 BRAND AWARE
14:54 PRODUCT/PRICE AWARE
17:43 THINGS TO NOTE...

If you haven't got hold of a copy of that book, it is worth it but it will cost you a few bob. You can get it on Amazon but it's super expensive (basically they make it really hard for you to buy it online). You can however purchase copies from a website called Titans Marketing.

If you are into Copywriting, Email Marketing, Direct Response and Direct Mail or Advertising generally this book is about THE ONLY booking on advertising copy you will ever need to buy.

Also, please bear in mind they don't have an affiliate or reseller scheme for the book, I just love it so much that I'm willing to share some insights from it and show you where you can get your own copy!

#MarketSophistication #BreakthroughAdvertising #EugeneSchwartz

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- Robin Waite