How To Explain A Challenge To Your Team | Marketing Workshop Part 2
Channel: AJ&Smart
Date: 2023-04-27

In this video Growth Marketing Lead at AJ&Smart, Domonkos Nyari, explains how to rephrase a problem into a "Challenge Statement" using the "How Might We" method to make sure that every participant gets into a "solution mode" mindset. He also shares our Formula for clear instructions to ensure that participants understand the challenge correctly and everyone is aligned. 

This video is part 2 of our Marketing workshop series, where you're going to learn how to run a Marketing Strategy Workshop to boost any of your campaigns. 

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⏰ Video timestamps

0:00 Intro
1:09 Challenge context
1:47 Using How Might We to rephrase the challenge
3:13 How to introduce the challenge (What-Why-How Formula)
6:24 What you’ll learn in Part 3


Thanks for watching!

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Marketing Workshop Part 2 | How To Properly INTRODUCE A Challenge To Your Team
https://youtu.be/M076wpiJxV8