Visionary Beauty: The Impact of Celebrity Brand and Micro-Celebrity, Interview with Dr Bethany Usher
Channel: Valen Tsui
Date: 2023-08-07

In recent years, an increasing number of celebrities have been entering the beauty industry, establishing their own cosmetic brands. For instance, Kylie Jenner's Cosmetic, Rihanna's Fenty Beauty, and Kim Kardashian's SKIMS, among others. Various self-media platforms have also become powerful tools for these celebrities to promote their brands. This has sparked a frenzy among fans to purchase their products, further enhancing the celebrities' self-branding efforts. At the same time, the rise of "Micro-celebrities" has emerged, as they use social media platforms to showcase and promote beauty and fashion products. Furthermore, this shift has also transformed the way the general public searches for beauty products and obtains beauty-related information.
 

Why has this phenomenon occurred? What does it entail? Today, we have invited Dr. Bethany Usher, a journalist and author of "Journalism and Celebrity," currently serving as the Associate Director of Education for the School of Arts and Culture at Newcastle University. Given her expertise in examining the connections between journalism and celebrity, she will provide us with a professional analysis to shed further light on this matter.