Purpose-Driven Marketing: How Purpose-Driven Brands Create Value (And How You Can Too!)
Channel: SLAM! Agency
Date: 2020-11-09

PURPOSE-DRIVEN MARKETING // When your company’s purpose intersects with your customers’ values, magic happens. Learn how to use purpose-driven marketing to create value for your customers.

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We covered a LOT in this episode but here are some of the highlights:
✅ Benefits to Purpose-Driven Marketing
✅ Challenges to Consider First
✅ How to Make an Informed Decision
✅ Starting with Your Brand Promise
✅ Three "Ingredients" of a Purpose-Driven Brand
✅ Neuroscience Support by @DrAntonioDamasio 
✅ The Golden Circle Method by @SimonSinek 
✅ Questions to Ask Yourself About Your Brand

This video is brought to you by Tyler Kelley, Chief Strategist at @slam-media. It is part of our weekly #WeAreSLAM Show podcast which exists to help marketing professionals and small business owners grow their companies in a more effective way. You can find this show on IGTV, Facebook and on all podcast networks.

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In this episode, Tyler shares the benefits and challenges of a #PurposeDrivenMarketing strategy, so you can make an informed decision. Of course, we recommend this type of #MarketingStrategy, but it's not easy and it's not for everyone.

If you decide to pursue purpose-driven marketing at your company, you'll learn that the best place to start is with your brand promise (the promise you make and keep with your customers).

The traditional brand promise is one that incorporates your value proposition and relevant differentiators. But this form of marketing requires a third ingredient which is your organizational purpose.

In this video, Tyler shares how our agency combines all three ingredients to create the ideal purpose-driven brand promise and it is all backed up with research from neuroscience, psychology and conscious capitalism.

Tyler discusses "The Golden Circle" which was popularized by Simon Sinek. He shows how Dr. Antonio Damasio's groundbreaking research into the human brain applies to branding and advertising. And he reveals how great advertising copywriters have known these secrets all along.

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