Dan Prebble on Unicef's use of Google Analytics | UK Fundraising
Channel: Howard Lake
Date: 2015-07-17

Dan Prebble explains how Unicef uses Google Analytics in its fundraising and marketing.

He was speaking at the Institute of Fundraising's Insight group's conference 'From nuts & bolts to grand designs' on 27 November 2014 at Amnesty International UK in London.

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