Dell Direct Model - 20 years latter
Channel: BSI-UTFPR
Date: 2019-11-22

Having understood the problems of a deficient information flow in the supply chain, in this module we will discuss one possible way of reducing or eliminating such problems. We will do it by understanding Dell's Direct Model. It is not even the way Dell operates, anylonger, but it is still a beautiful example of how to implement effective resource coalitions, the way Venkatraman and Henderson proposed as an advanced stage of the second vector in their model.