Influence: The Psychology of Persuasion by Robert B. Cialdini/Full Audiobook Explained in hindi
Channel: EMgle Hindi
Date: 2024-02-01

"Influence: The Psychology of Persuasion" by Robert B. Cialdini is a highly influential book that explores the psychological principles behind persuasion and how they can be used in various settings, including marketing. Cialdini identifies six key principles of influence: reciprocity, commitment and consistency, social proof, liking, authority, and scarcity. These principles highlight the ways in which individuals are influenced by certain factors and how marketers can leverage these principles to persuade their target audience. The book provides real-world examples and practical strategies that can be applied to marketing campaigns to increase their effectiveness. Overall, "Influence" is a valuable resource for marketers looking to understand the psychology behind persuasion and use it to their advantage.

Written by Robert B. Cialdini

 
Disclaimer: This video provides a summary of the book "Influence: The Psychology of Persuasion" by Robert B. Cialdini and does not substitute for reading the book in its entirety.

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