Cross-Pollinating B-to-B and B-to-C Events: Combining the Best of Both Worlds
Channel: Event Marketer
Date: 12/09/2016

Every b-to-b event is attended by consumers—and all consumer event attendees are buyers who need to be informed about products and services. The line between b-to-b and b-to-c events is dissolving as marketers use the best of each to influence the other. Today’s b-to-b events are being created with the flair and excitement of consumer engagement. And more and more consumer events are being designed with the content focus and sales-driving principles of b-to-b programs. 

In this episode of EM All Access, sponsored by GES, Event Marketer magazine group editor Jessica Heasley speaks with GES chief creative officer Eddie Newquist and senior vp Dan Hilbert about the trend.

About This Episode’s Sponsor: Ask around. GES is getting quite the reputation for epic events that maximize impact, spark the imagination and inspire. The company is a leading global provider for live events, offering a comprehensive range of services, including creative design, strategy, audio visual, show production, and event accommodations--all with an unrivaled global reach. With award-winning services and innovative technology, GES helps our clients maximize performance and achieve their vision through face-to-face experiences. Learn more at http://www.ges.com/epicpartners or contact Mark Thomas at mthomas@ges.com.

Join Us on EM All Access: Event Marketer magazine’s award-winning EM All Access has featured some of the world’s best marketers, gone inside some of the biggest events on the planet and given insights and ideas to more than 100,000 marketers since its start in 2012. Learn more about Event Marketer at http://www.eventmarketer.com. To inquire about featuring you, your team or your events as featured guests/subjects on a sponsored episode of EM All Access, contact Jeff Fortmann at jfortmann@red7media.com.