Eli Lilly: Social Media Issues in a Regulated Industry
Channel: Don Kincaid
Date: 2011-11-07

Greg Kueterman of Eli Lilly discusses Social Media challenges in a regulated industry.

Transcript

When we started down the road of a Social Media platform,  I was given some parameters:   one was that we could not talk about any of our products; another was that we could not talk about any of the patients, that use our products; and the third one, was that we cannot talk about any of the diseases our products treat.  

So, I spent a lot of sleepless nights wondering what I had done wrong to deserve this assignment.