Inducing identity fusion with stigmatized immigrants. Presentation at the 70th Annual ICA Conference
Channel: Observatorio de los Contenidos Audiovisuales
Date: 2020-05-27

Inducing Identity Fusion With Stigmatized Immigrants through narrative messages. The role of audience-character similarity based on social identity and narrative voice. 
Research work developed by Juan José Igartua, Íñigo Guerrero Martín y Diego Cachón Ramón; and presented by Juan José Igartua at the 70th Annual ICA Conference, virtually held between May 20 and 26, 2020.
#ICA #ICA20 #Internationalcommunicationassociation #narrativepersuasion