BSVP On-Site: Greg Jarboe on YouTube Marketing at SES Chicago 2013
Channel: BSVPTV
Date: 2013-11-22

http://www.bsvp.com Blue Sky Video Productions presents BSVP On-Site with Greg Jarboe, president SEO-PR (http://www.seo-pr.com) talking about YouTube and Video Marketing on mobile, laptops and desktops at SES Chicago 2013.

Google algorithm programers have a sense of humor.
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Blue Sky Video Productions is a full service Chicago area video production company and YouTube Content Marketing Strategist.
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Google "giant brass balls" coming up next.

Hi this is Bruce with BSVP On-Site here at SES Chicago with Greg Jarboe from SEO-PR. In particular YouTube his made some changes especially since last time we talked. What are some other basics there someone just turning off with the company website or company Google+ page should be doing with their YouTube channel?

Well first of all they need to understand that having a YouTube channel now requires you to become a programmer in the old days it was all about I need
a video and hopefully the video is a hit and it goes viral.
And then we get a gazillion views. Well not many people had a gazillion views and these days it turns out that having one hit isn't really a model for success either.
So let me give you the numbers and this actually comes from CEO of YouTube.
If you've got really a compelling video about, let's say a dog on a skateboard.
You can sell advertising next video at about $2/CPM, about $2/thousand. But, if you've got a skateboard channel or a channel about dogs you can sell advertising on that for $20/CPM. So 10x more and the reason is because advertisers want predictability. They don't want to have to chase last one hit wonder. They want to be able to say you have an audience it's interested in skateboards or it's interested in dogs whatever it is. I have dog food or I have skateboards the so whatever it is that the product is and I want to be able to advertise on channel that has that audience week in week out month-on-month.  So all the sudden if you're interested in making a living on YouTube in there are thousands of people were making 6-figure incomes a year. What Google has done is given us the One Channel. 

A lot of people who'd invested in creating you know brand channels that were customized lost all the customization. But what they gained in exchange was the fact that new one channel is friendly on mobile devices and that includes smartphones and tablets. Interestingly enough, 40% of the videos you view on YouTube, now are viewed on mobile devices. So or having a site that is friendly on a smartphone or a tablet is not a bad thing. You may have lost  your customization effort but you picked up big audience. 

If you're running a business your business's producing widgets, how is that involved with monetizing your channel if you're trying sell your own product.

If you want to use your channel for marketing as opposed to selling ads next to your videos at the same thing.

Taking advantage of this new channel and some other new features that they've offered is important whether you're using the channel for marketing you wanna drive traffic to your website or you're using YouTube to monetize those videos you're trying to make your career as a YouTube content creator.

It it turns out that funny is still #1, comedy is still King.

#2 though, and this is new data. This is certain jumped off the chart
last couple years is How-To videos. All of us can do How-To videos. Its is really surprising how much people now turn to YouTube when they have a How-To question or want an answer.

After you watch this video Google "Giant brass balls".
If you Google "giant brass balls" you'll discover an article that I wrote for Search Engine Watch ranks #1. What the article was about was there was an effort afoot to try to get Stephen Colbert to rank #1 for the term "giant brass balls" and I wrote about it. And a part of this was to demonstrate that although Google said Google bombing didn't work anymore we thought that it still could and it did. But as soon as we present that data at SES Toronto, Google did what they do and ironically I now rank for the term that we were trying to get Stephen Colbert a rank for. So obviously some the engineers at Google have a sense of humor.

How can we find more about Greg Jarboe?

You can find me at our website http://www.SEO-PR.com. Search Engine Watch (http://www.searchenginewatch.com) and Reel SEO (http://www.reelseo.com). "YouTube and Video Marketing an Hour Day", "Strategic Digital Marketing". I've written a chapter in that book along with a whole lot of the other faculty at Rutgers who teaching the digital marketing program. So you can find me there and at SES conferences.