Why Personalisation is like Dective Work – Joe Doveton
Channel: UX Brighton
Date: 2016-03-10

UX is planning the perfect murder. An abandoned basket is a crime scene. Ryanair checkouts were built by the Krays. Yes, the more you look at it, the more site optimisation is like detective work. In this session, DCI Joe “Dovers” Doveton takes you on a journey of deduction and discovery into the specific discipline of personalisation. From the initial forensic examination of analytics, to the creation of a suspect list to draw up segments, to the interpretation of user motivations and prediction of behaviour, this session is a step by step guide to building a personalisation protocol and the tools you can use to give your users the experience they want, when they want it. Guv.

More about the March 2016 event http://uxbrighton.org.uk/Personalisation-the-Experience/