Electrolux Group: Creating personalized experiences with Genesys Predictive Engagement
Channel: Genesys
Date: 31/08/2023

One of the world’s biggest home appliance manufacturers, Electrolux Group strives to improve everyday life for millions. It competes in a fast-changing market, where customers regularly switch between visiting stores and shopping online. Completing the company’s business-to-consumer (B2C) and direct-to-consumer (D2C) sales strategy  model, Genesys Predictive Engagement connects the dots on website journeys by leveraging artificial intelligence and analytics to uncover visitors’ behaviors and interests — and then personalizes engagements in real time based on those insights.  To learn more about Genesys Predictive Engagement, visit: https://www.genesys.com/capabilities/predictive-web-engagement