You can’t find startup traction without knowing what you don’t know. #shorts
Channel: JDM
Date: 2022-09-01

Founders, stop lying to yourselves. To find traction, know what you don’t know.

Finding traction for your startup requires separating FACT from CONJECTURE.

Separating what you know, from what you think you know, from what you know you don’t know.

But take it one step further. It’s just whether you know it.

It’s how much do you know it?

* Do you have conclusive data?
* Some data?
* A little bit of data?
* Is it just a reasonable inference?
* Or is it a wild-ass guess?

The less you know something, the riskier it is to rely on it.

And that tells you where to focus next.