Transitional Coca Cola Commercial.mp4
Channel: xMeiLingH
Date: 2011-10-11

This commercial is made up of four Coca-Cola Commercials, from 1954 to 1972. This video shows the transition from a black and white film to coloured. This shows the theme media and activism because, through commercializing and publicizing their product, they were advancing the strategies and ways to improve the videos itself in order to keep the interest of the audience. At first in the early 1950's, the commercials first started with pouring the drink by hand and with associating people with the drink in their commercials. Then in the early 1960's, they started advertising more with the soda machine that was refilling the glass cups, and then in the 1970's where coloured films started to play crucial part in their commercializing, there was less people associated with the drinks, but instead the message soon became viral. And this strategy of remaking these commercials is considered an appropriation art.