Lesley Goes Online Shopping
Channel: ConvergenceEveryday
Date: 2013-04-28

Lesley Goes Online Shopping

New media expert Henry Jenkins argues in his definition of media convergence that the process is both a top-down corporate driven process, where decisions are made from a company's boardroom as well as a bottom-up consumers driven process where youth made decisions from their bedroom.  The corporations want to expand their presence across mutiple media platforms while the conumsers would like to access their media platforms anywhere, anytime using their chosen media platforms (Jenkins, 2006).

The video "Lesley go online shopping" is produced under the Australian Fair Dealing and is intended for Criticism and Review, Parody and Satire The purpose of the video is to review convergence everyday across various media platforms about shopping online.  All the images, text, audio and media content belong to the property and copyright of the relevant copyright holders.  

ABOUT THE VIDEO  

The example of eBay illustrates Jenkin's notion perfectly. eBay simultaneously relies on corporate brand names and physical product to sell, as well as needing the collective input of consumers to rate users, answer questions about products and to list and bid on items.

Lesley also highlights the idea that digital platforms (such as eBay) can also converge across multiple media such as on Facebook, multiple platforms using technology such as on mobile phones apps and computers and across multiple country specific websites.

With the iphone or mobile phones and apps consumers can shop online anywhere and whenever locally and globally. It adds another dimension to the way we shop and the change of culture of shopping instead just shopping by going to the brick and mortar of a specific shopping centre we now can shop around the world on-line this is particularly prevalent with the youth (18-21).
#convergenceeveryday

CREDITS AND CITATION:

Video Production: 

Script: LKW Ting
Video Shoot:  LKW Ting 
Graphic and Photos:  LKW Ting (icons of apps taken from iphone pictures taken by LKW Ting to recreate the picture of the hand holding the apps)  
Music: Heart and Soul Composed by Hoagy Carmichael (22.11.1899 -- 27.12. 1981) Music played by LKW Ting 
Narrator:  H Ting 

Reference:

eBay Categories Shopping.  Retrieved from:  http://hub.shop.ebay.com/
eBay example of category, electronics/cell-phone-pda.  Retrieved from:  http://www.ebay.com/electronics/cell-phone-pda
eBay home page Retrieved from: http://www.ebay.com/
eBay India Shopping Mall.  Retrieved from:  http://www.ebay.in/ 
eBay Shopping Mall Welcome and Registration Screen.  Retrieved from: https://signin.ebay.com/ws/eBayISAPI.dll?SignIn&UsingSSL=1&pUserId&co_partnerId=2&siteid=0&ru=http%3A%2F%2Fmy.ebay.com%2Fws%2FeBayISAPI.dll%3FMyEbayBeta%26MyEbay%3D%26CurrentPage%3DMyeBaySummary%26ssPageName%3DSTRK%253AME%253ALNLK%253AMESUMX%26gbh%3D1%26guest%3D1&pageType=3984
eBay: World Shopping Mall on Facebook.  Retrieved from:  http://www.facebook.com/ebayindia.in/info
Jenkins, H, (2006).  Welcome to Convergence Culture.  Retrieved from:  http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html
Wordle Application created by Johnathan Feinberg. Free for use. 
Retrieved from: http://www.wordle.net/create
 and http://www.wordle.net/

This video is produced under the Creative Commons licence  
Lesley Goes Online Shopping by Lesley KW Ting is licensed under a Creative Commons Attribution-NonCommercial 3.0 Unported License. Follow this link for licence conditions http://creativecommons.org/licenses/by-nc/3.0/