Webinar Express: Chinnovation – why it matters to your brand
Channel: The Chartered Institute of Marketing - CIM
Date: 2023-03-09

Selling in China is complicated and driving the right growth is key in this fast-paced digital landscape. Brands need a China-specific strategy that engages with consumers in the right way to hit sales targets and increase awareness.   

Domenica Di Lieto will examine why brands need to rethink common misconceptions and myths about entering China. She'll share in-depth knowledge of creating meaningful campaigns for B2B and B2C audience that deliver real sales performance by using recent hit campaign case studies.

What you'll learn from the session: 

Redefined marketing communication in today’s China
• Beyond localisation
• Beyond WeChat
• Beyond B2C communication

Cutting through the noise and marketing the right way in China
• Out-of-the-box thinking
• The human touch - how to trigger emotion, prompt conversation and steer buyer behaviour
• Brand rejuvenation - branding for now and the future as GenZ reshapes the game

From brand marketing communication to campaign conversion
• Do influencer campaigns only work for consumer brands?
• Lost in digital jungles? Which channel choice is best?
• Measuring brand success

By the end of the session, you'll discover all you need to know about the unique approach required to grow and scale brands in China. 

Speaker: Domenica Di Lieto, CEO of Emerging Communications UK

In 2015, Domenica founded award-winning marketing agency Emerging Communications UK after identifying a gap in the Chinese market and saw the need for strategic marketing planning and delivery in complex industries. Domenica has almost a decade's worth of experience in China marketing and over 30 years at agencies working in sales and marketing, as well as the client and media own side. She also holds a CIM postgraduate diploma.