The Season Of Opportunity: Strategies For Marketing During India’s Festivals - Powered By Truecaller
Channel: exchange4media Group
Date: 30/09/2022

The start of the festive season signals the time when  consumers are ready to loosen their purse strings. This presents an opportunity to brands to catch the conumsers’ eyeballs.  After the lull due to pandemic in the last few years, expectations are high that this year will be a bountiful year. Taking this discussion forward is the  panel discussion that delves into the topic, ‘The Season of Opportunity: Strategies for Marketing during India's Festivals’.

The Session Chair for this discussion is: ALTHEA VANDERVEEN, Director, South – Ad sales, Truecaller and the panellists are: 
GUNNIDHI SINGH SAREEN, VP - Marketing, Head Digital Works 
JITEN MAHENDRA, VP – Marketing, BTC (Byju’s Tuition Center)
SAIBAL BISWAS, Head of Marketing, Partnerships and PR MediBuddy 
 NIKHIL MAYNE, Principle Partner - Content +,  Mindshare