Client referral gifts: who to buy for?
Channel: Gift·ology
Date: 2018-12-21

Client referrals are the holy grail of marketing. But what if we told you there were more people to get referrals from than simply your clients? Often times business leaders have an extremely limited scope in where they can get referrals. And they don’t realize that their lack of referrals has nothing to do with how they’re asking and EVERYTHING to do with how much loyalty they create.

As our CEO and founder, John Ruhlin, has said frequently in his speaking engagements, podcasts, and guest articles on Inc, Forbes, Entrepreneur, Fox News, the New York Times, and countless others: it’s not the thought the counts… it’s the THOUGHTFUL thought that counts.

They key to unlocking unlimited loyalty and positioning yourself as a recipient of endless referrals is two-fold:

1. Provide an exceptional product-or-service. Duh. Everybody does their best on this part.

2. Create emotional equity and top-of-mindedness through the art of strategic gifting.

In this video, John talks about who should be the recipient of your best gifts (spoiler: it’s not just your current clients). As we do with all of our clients, we advocate making a very intentional list, based on the criteria in this video to ensure that you’re receiving at least 10x on your gift marketing.

Complete this video to learn who should be on your list to maximize your ROI with strategic gifting. And then tune into other videos on our channel for in-depth lessons on:

• Gift timing (do NOT be an ABC gifter: anniversaries, birthdays, and Christmas)

• Gift selection (it’s not just the WHAT, it’s the WHO and the WHEN that maters)

• Gift quality, price, and budget (what everybody else does and how you can be different)

Want to learn more about generating client referrals? Take our free four-video course (short) on how to unlock customer and employee loyalty through the art of strategic gifting. It’s called (no surprises here): Referrals Without Asking.

Get on the list by emailing -- team@ruhlingroup.com