GenZ Personas – Not One Size Fits All
Channel: exchange4media Group
Date: 2023-04-04

In this 6th podcast Lodestar UM CEO Aditi Mishra and General Manager - Strategy Kulanath Kaushik discuss how not all GenZs are the same in terms of mindset. They figured out four distinctive mindsets or personas within GenZs that vary from 'Rooted' to someone seeking 'Comfort'; someone constantly seeking to be 'in-Trend' to those who are 'Sensitive' & 'Reserved'.