Lawn Care PSA 4
Channel: MetroEast Community Media
Date: 24/06/2022

Our concerned homeowner realizes that you can have a great looking lawn without the need for chemicals. Ever really wonder what all those ingredients might actually do to your lawn or to you? Our homeowner investigates and realizes the chemicals need to go!!

Project: This video was produced as part of the Follow the Water public outreach campaign led by the Clean Rivers Coalition, a group of 60 organizations.  What’s Your Lawn Style is the component launched to educate homeowners on simple ways to care for their lawns without pesticides or fertilizers—as they can pollute our waterways.
Whether our audience dreads lawn care or are lawn care enthusiasts, the videos aim to offer the best tips possible, based on your lawn style – low, medium, or high maintenance. The videos provide key takeaways for each of the lawn styles and they also address the problems associated with over-applying lawn care products that utilize pesticides. The content not only needed to engage the viewer but provide them with an opportunity to bolster their education around lawn care. 

Approach: The Client also asked us to create five short videos that would inspire you to watch the low, medium and high videos. Our approach the PSAs was fun, with a nod to soap operas and a wry smile to the perils of meticulous lawn maintenance. (Our expert gardener was to be found in a shed with a sod desk). These pieces were designed to be utilized via social media and other online platforms These shorter promotional pieces were a lot of fun to make and cover the main themes of the series and served to deliver the viewer to the educational videos:

What’s your lawn style was produced in English and Spanish and are DIY/how-to videos that walk you through many of the essential lawn care steps.

Results: The series continues to engage viewers from all over the state. The opportunity to appear on Portland KOIN 6 news to discuss the Follow the Water campaign proved an incredible way to showcase the campaign on a regional scale. The dedicated social media marketing by Parachute Strategies has generated a lot of interest via online advertising. Our client project lead said this at the end of the project: “You were fabulous to work with and it was very exciting to have the pesticide videos and Columbia River videos as CRC’s breakout materials!”


TAGS: #whatsyourlawnstyle #pesticidefree #cleanriverscoalition #waterconservation #lawncare #pesticides #lawnmaintenance #mowing #weeding