prof. Dr. Benny Briesemeister: Using Neuroscience to Increase the Effectiveness of Newsletters
Channel: KISK
Date: 2022-11-04

Blok expertů: 27. října 2022

E-mail newsletters are an efficient form of communication, which is why probably every major company in the world uses them. But: E-mail newsletters are also barely effective, with conversion rates of often below 2 %. Using real world market data, I will show how a combination of traditional market research, psychological testing and neuroscience can increase newsletter effectiveness dramatically – without changing any of the business-critical variables like product or price-point.

prof. Dr. Benny Briesemeister is professor for psychology at the IU international university and Senior Manager within the Deloitte Neuroscience Institute. He graduated in psychology at the Free University (FU) Berlin, researching on neuronal processing of affective language. His focus is on research in decision making and social motivation. He authored several scientific and non-scientific publications, among them two German volumes on applied neuroscience.