Talk of Asian Marketing Show 53 Stimulate Me
Channel: Chinese Consumer Connection
Date: 26/03/2011

Chinese Consumer Connection
More Chinese Consumer Research at http://ccc.qbook.tv

At the start of the 2008 economic downturn, a new president was elected in Taiwan. The new administration undertook an economic stimulus package centering on consumer spending. Rather than reduce taxes or send a tax rebate, Taiwan gave out a stimulus voucher to everyone. The voucher looks like a coupon and can be spent at any retailer in Taiwan. Clyde and James take a look at this interesting fiscal approach. 

The mountain area between Taichung and Chunghua is in central Taiwan and presents a great view of Taichung City. You will have to take my word for it since when we got out to shoot, Taichung was covered in smog and the sky was overcast. Here is a view on a clear day, and here is another. 

At the top of the mountain is a cow farm--actually a tourism spot, so we packed up the gear and drove over to the ranch (here is a blog post about the place). These farm trips are quite popular in Taiwan such as here, another one in Changhua.