What Should Everyone Know About Text Message Marketing?
Channel: Brad Smith
Date: 2018-07-09

Q&A of the day: “What should everybody know about text marketing?” James

In this blog, podcast and video Brad Smith shares his top tips on how beneficial text message marketing is to business owners. I was able to build a fitness and nutrition business using text message marketing and building relationships with my website visitors.

1. Simple Opt-in
Customers can easily opt-in by texting you first, filling out a form or texting a keyword. This is a great way to show the business owner that this customer is actually interested in your business instead of just trying to get a freebee.

2. Answer Quick Questions
The average website visitor usually has 1-2 questions that need to be answered. Use your text form to make it easy for the visitor to reach out and simple for you to reply back at your earliest convenience.

3. Send Reminders
Now it’s time for you to follow-up with this customer and continue your relationship. Use text as either a customer support line to stay in touch or use it to follow-up with the customer until they say yes or no.

4. Follow-up
Speaking about follow-up, not it’s easy for you to continue answering questions and following-up with your potential lead. 90% of text messages get read, so you’ll know if that user needs time or is ready to join.

5. Send value
SMS marketing is similar to e-mail marketing but has some difference you should consider. E-mail marketing is great to send newsletters and strong calls to action. Use SMS text messaging for a short “think this might help” text with a link to something valuable.

6. Call
Sometimes you just won’t hear back from the potential customer. Now is a perfect time to just give them a call and see how you can further your relationship. Remember people get busy and forget to reply back. Give them a call!

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