Typographics 2020: It’s Not the Apple, It’s the Tree with Cybele Grandjean
Channel: Typographics
Date: 2020-09-18

This talk took place on July 26, 2020 as part of Typographics Conference. The live-streaming, recording and archiving of the event was made possible by generous support from Google Fonts. 

This talk will explore how typography and hierarchy are at the root of all systems. Systems can create good—or bad—outcomes for design, people, and organizations. We all have the power to influence systems. But how can we design good ones? I’ll talk about some of the typographic systems I’ve created and how I’m thinking about using systems for change going forward.

Cybele Grandjean is a designer and educator specializing in branding, visual design, user experience, typography, and art direction. She has created websites, apps, and design systems for companies as diverse as Frog, The New York Times, Brown University, and Apple.
Cybele is currently Design Director: Content Experience at Hearst where she serves as a liaison between the digital and product teams. She is a partner and co-founder of Area of Practice—a design and branding consultancy based in New York City.
Cybele teaches Core 1: Interaction at Parsons School of Design, and has given guest lectures at Rutgers, SVA, and Keane University.
She has spoken at local and international design events from New York City to Copenhagen.
Her work has been recognized by The Art Directors Club, The Type Directors Club, The Society of Publication Designers, and others. She has produced and moderated talks on politics and media for the Society of Publication Designers.