Introduction to Conjoint Analysis - Designing a Conjoint Experiment
Channel: Dr. Baker SDSU Marketing
Date: 23/03/2020

This video series covers the basic principles, design, implementation, and interpretation of Conjoint Analysis for marketing.  


A real conjoint experiment (designing an optimal cooler for a regional sporting goods store) is used as the primary example through the videos. 

The Enginius software platforms' conjoint analysis tool is used to perform the analysis and marketplace simulation.  However, even if you're not using Enginius, the idea is much the same in other software packages.

Excel spreadsheets and supporting content for this video series is available here:
https://sites.google.com/view/drbakersdsu/excel-sheets