Webinar || Finding Your Voice: Creating Strong Bonds With Your Customers via Social Media
Channel: MERCURYcsc
Date: 2011-10-06

Talking to your friends is easy. Talking to a stranger is harder. Where do you start? How much do you talk about yourself? How many questions do you ask? What do you do with your hands?

Jumping into social media on behalf of your sustainability- or tourism-focused business is similar. You're on Facebook and Twitter, and you feel comfortable there with your friends and family. It should be just as easy when you click that "Use Facebook as Page" link, but it's not. You need to be completely sure of who the brand is and the story you want to tell before you get started, or you risk your prospects seeing right through you and walking away.

Slides here: http://www.slideshare.net/DonnieClapp/finding-your-voice-creating-strong-bonds-with-your-customers-via-social-media

Find Donnie on Twitter: @DonnieClapp