Only Idiots Talk About Industry Plants!
Channel: Musformation // Jesse Cannon
Date: 28/07/2021

I discuss the growing discussion of industry plants and why everyone discussing it has it all wrong. I break down: 
► What is an industry plant?
► Why the labels and rich parents can't actually plant people into the music business. 
► Why manufactured virality is a myth yet the extremely online think it happens all the time. 
► Artists are often given a fake DIY origin story but that has been going on for decades.
►Why the industry plant rumors about Billie Eilish, Clairo, The 1975 and Charli XCX are dumb. 
► Why I think an artist coming up organically and building a fanbase is sometimes more worthy of praise than those who get popular through a Tik Tok dance. 
► What rich parents can buy as opposed to what they can't 

► Vox article - The pop star versus the playlist https://www.vox.com/the-highlight/22538526/playlists-spotify-music-pop-stars-charts

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Chapters:
00:00 Introduction
3:25 The Truth
6:36 The Proof
9:20 Deep Dive
10:30 BILLIE
11:22 1975
13:32 Things to Understand


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Join me in this enlightening video as we delve into the lively discussion surrounding industry plants, uncovering why much of the conversation may be misguided. We will provide a clear definition of what truly constitutes an industry plant and dispel common misunderstandings about the influence of record labels and affluent parents in shaping the success of artists in the music industry. Discover the truth about artificially manufactured viral sensations and the enduring prevalence of carefully crafted origin stories that have been part of the industry for many years. I will refute rumors surrounding artists such as Billie Eilish, Clairo, The 1975, and Charli XCX, shedding light on why these allegations are baseless. Additionally, we will explore the value of artists who grow organically, earning their fan base through traditional means, and examine what money can and cannot buy in the realm of music. Tune in for a fresh perspective on this trending topic!

#musicmarketing #musicpromotion