Shopping centre's swooping entrances "drag people inside" says architect
Channel: Dezeen
Date: 2014-01-15

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In this exclusive video interview from Inside Festival 2013, Joakim Lyth of Wingårdhs explains how the Swedish architecture firm used brightly-coloured curved glass to draw customers inside its Emporia shopping centre.

Emporia, which won the Shopping Centres category at Inside Festival 2013, is a shopping mall located to the south of the city of Malmö in Sweden.

It features two gaping entrances made out of brightly-coloured curved glass, one amber and one blue.

"Two main entrances lead people into the shopping centre," says Lyth. "They are formed by a double-curved glass [structure]. They should drag people inside the shopping centre."

See the full article on Dezeen:
http://www.dezeen.com/2013/11/10/movie-interview-joakim-lyth-of-wingardhs-arkitektkontor-on-emporia-shopping-centre/