Mitch Joel : Transparency For Sale
Channel: Michel Chioini
Date: 2011-05-14

According to Mitch Joel, author, speaker and president of Twist Image, "We're at this very unique moment in time where consumers are more connected than brands are. When you are in a crisis", he says, "it is important to be as transparent as possible." But don't expect much more from corporate transparency than this : "Is the company doing everything it can to communicate in a direct and fair way with their consumers?" More insights on transparency at http://bit.ly/webcomLive