5 Key Elements You MUST Have on Your Website to Convert Traffic into Leads
Channel: Benson Sung
Date: 2018-05-23

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5 elements you must have on your site to convert traffic into leads.

The process that generates clients thousands of leads every single month to generate millions of dollars in revenue. 

4:00 Make the most of your homepage. Have an opt-in on your homepage to collect information from potential leads. 

5:30 Offer different result options for your clients and tailor the opt-in pop-ups to those results. 

7:30 Make your content easily accessible on your website by adding video and integrating content upgrades.

9:00 Offer a free analyzation tool or a quiz that leads to an opt-in for the client.

12:30 Convert traffic into leads by using webinars and client case studies.

14:00 Core Elements You MUST have on your website to convert your audience into leads #1: Asset

What is the main asset you have on your website that will convert your audience into leads? It can be a webinar or a case study, a PDG a guide or a video series.

14:30 Core Elements You MUST have on your website to convert traffic into leads #2: Offer
Create an irresistible, compelling offer that appeals to your target audience. 

15:00 Core Elements You MUST have on your website to convert traffic into leads #3: Process

What is the journey for your traffic to become a lead? What emails are you sending, what is the sequence to warm your audience up to your offer? 

15:30 Core Elements You MUST have on your website to convert traffic into leads #4: Personalization

Make sure that you personalize the offer based on the page that they land on your site. 

16:00 Core Elements You MUST have on your website to convert traffic into leads #5: Location

Where are you putting the opt-in on your website? Make sure it's easily and readily available. 

17:00 Make sure to visit Digital Marketing University:
https://bensonsung.com/digital-marketing-university/ to sign up for the webinar and for an expanded post on this lesson.