ONLINE COURSE | Chapter 11 | Pricing Strategies
Channel: Chamreun IBM
Date: 2021-10-12

New-Product Pricing Strategies
Product Mix Pricing Strategies
Price Adjustment Strategies
Price Changes
Public Policy and Marketing

Market-penetration pricing sets a low initial price in order to penetrate the market quickly and deeply to attract a large number of buyers quickly to gain market share
Price sensitive market
Inverse relationship of production and distribution cost to sales growth
Low prices must keep competition out of the market

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