Better Business Starts With Better Branding
Channel: SLAM! Agency
Date: 2020-05-25

http://slamagency.com/ -- Today we're going to talk about branding. A common misconception is that brand is all about the visual face of your business. When we think of brands, we usually think of logos. To clarify; brand is not a logo, slogan, color or design. Brand comes before the logo. It is the promise you can make and keep to your customers. It is foundational to a strong business and your most important asset. Brand is where your purpose, value proposition, and competitive differentiation intersect. In this episode, we go over the ways your business benefits by crafting a unique and well-defined brand and some best practices on where to begin.