Vision vs Iteration – Brendan Kearns at UX Brighton 2019
Channel: UX Brighton
Date: 2019-11-07

Teams iterating without a vision are working blindfolded. The constant demand for new features and growth often force product teams into endless cycles of iteration. At best, they're missing out on new opportunities. At worst, they’re ignoring threats that could upend their business.

The struggle to plan beyond the short-term mean it's easy to ignore the future bets you need to make to survive.

In this talk, Brendan will share models and ways of working from that designers and product owners can use to focus on both the short and long term.

Some of the topics covered in this talk are:

the value of a vision,
how to measure big bets through experimentation, and
validation and turning a vision into a roadmap.
About Brendan
Brendan is the founder of Studio Rival – a digital product agency in London. Rival partners with leading startups, tech companies, and brands to design and innovate digital products. As a former designer at companies like Google, Twitter, and InVision, he has the inside take on some of the biggest and most complex products in tech.

@brendan_kearns@RivalLondon