Want To Build the Next Unicorn? Presence Matters More Than Capability
Channel: Founder's Journey
Date: 2022-04-20

What does it take to become a founder of a wildly successful startup? Do founders of unicorns share common traits? Caitlin Leksana, an MBA candidate at HBS, debunks the myths of what makes a successful founder. She highlights the specific qualities investors look for when choosing to invest, and she provides practical suggestions for how to develop those qualities before you walk into the pitch meeting.

Want to learn more about developing your own founder brand? Leksana consulted and cited the following:

https://medium.com/swlh/arrogant-and-charismatic-startup-founders-may-be-more-
successful-in-crowdfunding-campaigns-8be9b25d8e2a 
https://hbr.org/2008/02/the-founders-dilemma 
https://hbr.org/2017/11/the-startups-most-likely-to-succeed-have-technical-founders-
who-quickly-hire-businesspeople 
https://www.semanticscholar.org/paper/Startup-Founders'-Personality-Attributes-in-
The-of-Sundermeier-Kummer/195bb5defebd166e80ebba0d706e734de3ea863d 
www.pitchbook.com