The Museum Of Feelings | Case study
Channel: Aleksas Drozdovskis
Date: 2017-05-21

The Museum of Feelings was organized into five unique experimental zones inspired by five fragrance families and their corresponding emotions. It took visitors through a thoughtfully choreographed arc of multi-sensorial experiences inspired by fragrance. A simple, yet modern design aesthetic was utilized throughout to invite intrigue, exploration and put focus on the interactive elements. Color, shape and iconography were used to express emotion without having to rely on verbiage. Every design element utilized was purposeful and made to enhance the experience, as well as connect touch points across the campaign.