How Shit Works: Ad Fraud
Channel: ADWEEK
Date: 2018-07-24

Perhaps the biggest marketing issue facing brands in the digital age is ad fraud. Brands putting money into a system want to know, quite reasonably, where that money goes—to which site and to which audience.

Adweek recently spoke with Chad Peplinski, svp of media at Conversant. In the video above, he explains some of the different types of ad fraud.

#HowShitWorks #AdFraud #explainer
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