Maximizing Success with Special Events on Amazon | RT7Digital Webinar with GIMA
Channel: RT7Digital
Date: 2024-02-22

Welcome to the ultimate guide to mastering Amazon Special Events! 

In this comprehensive masterclass, you'll unlock the secrets to maximizing your success during key events like Prime Day, Black Friday, Cyber Monday, and more on the world's largest online marketplace. 

Join us as we delve into expert strategies and insider tips that will elevate your Amazon game to new heights. Whether you're a seasoned seller or just starting out, this masterclass is designed to help you capitalize on the immense opportunities presented by Amazon's special events.

Learn how to optimize your listings, leverage promotions, harness the power of advertising, and navigate the competitive landscape to drive unprecedented sales and growth for your business.

00:00 Introduction
03:10 A Brands Amazon Lifecycle
05:15 Peak Season Planning
06:34 Lead-in Prep Time
14:38 Event Promotion Options 
17:00 Inventory Planning
19:11 Brand Store Readiness Checklist 
20:42 Campaign Management 
21:50 Full Funnel Advertising 
23:10 Campaigns Planning 
26:04 What is the Event Period?
27:00 Leveraging Sponsored Brand Campaigns
29:59 Use of Sponsored Display Ads
31:21 Best Practice Tactics to Consider
33:19 What is the Lead-out Period?
34:05 Campaign Tactics for the Lead-out Period 
35:15 Q&A