Jerry Jankowski - Designer and Instructor - Voices of Creativity
Channel: Voices of Creativity
Date: 2016-07-26

What is creativity and why is it important? Designer and Instructor Jerry Jankowski answers this question at Adobe MAX. Jerry is a passionate professional who lives and breathes graphic design and has over twenty years professional experience in art direction and graphic design.   He studied graphic design at the University of Illinois at Chicago and is diversely skilled in various print media, advertising, packaging and labeling design, brand creation, copy/headline development, web banners, and trade show graphics. As an instructor his focus for students to develop a deep product knowledge through investigative, applied creativity, problem solving and craftsmanship that produces aesthetic appeal, functionality and bottom-line results.

Voices of Creativity is a student produced series where we ask professionals from all industries the question "Why is Creativity Important?" and learn how it influences their careers.