Business models in the media industry #2 NETFLIX AND DISCOVERY
Channel: Krzysztof Waśniewski
Date: 2020-08-24

This is the second video focused on business models in the media industry, I keep working with two business cases: Netflix, and Discovery Communications. This time, I focus on deconstructing a business model out of the capital account, i.e. from the balance sheet of a company. I present it in the form of a game, which I frequently practice in class with my students: I ask them to identify the biggest numbers (financial aggregates) on both the active and the passive side of the balance sheet. I demonstrate this exercise in this video and explain how you can use the balance sheet to guess the fundamental traits of a business model.