Team Communication  Using Effective Communication to Create High Performing Teams [WEBINAR]
Channel: Loghic Connect
Date: 2020-07-30

In this webinar about effective team communication to create high-performing teams, Catherine Hollyman, explores a comprehensive leadership communications framework to improve your day-to-day communications with your team!

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In this session, we have Michael Bunker, Sales Manager at Redback Connect and Catherine Hollyman, Founder of Behind the Scenes Communication, discussing the role of effective communication to create high-performing teams.

In the poll at the beginning of the webinar, 54% of the respondents evaluate their communication as "Somewhat effective".

In the majority of businesses, communication is key and we often compare high performing teams in the business environment to high performing sports teams. The production team for a movie can also be considered as a high performing team since you have a lot of people working on the same project as one. Emergency services as well as personel in hospital are also considered part of high performing teams.

All those high performing teams rely on one factor: effective communication. 

Effective communication: is the process of sharing information, ideas, thoughts and feelings. When the message shared is understood as the sender intended then you have shared understanding which is important when communicating.

In the business context, misunderstandings and uneffective communication can lead to loss of time, resources, employees, customers and your brand reputation. Research shows that large businesses lose on average over US $62 million per year due to bad communication. 

Teams that communicate effectively save time since they don't need to spend time correcting misunderstanding. Shared understanding boosts trust among employees which boosts the employee satisfaction overall. High engagement scores in businesses leads to higher success rates which is often linked to overall company performance.

But who are our model for highly effective communicators? People like Barack Obama, Steve Jobs, Richard Branson are great communicators. As a leaders in your business, purposeful communication is key. Communication should be used to inform, inspire, engage and unite.

Your team needs to have all the necessary information to be able to do their job, they need to be inspired to go the extra mile, they need to be united behind a common goal. 82% of manager have a vision for their business but only 38% of them communicate this vision effectively. Doing that would help reduce employee turnover and increase profitability.

The majority of employees don't know what the company stands for which is a massive problem for effective communication. You can start with clearly connecting your team to the big picture: your mission and purpose, your vision and direction, your strategy and plan, your KPIs and how your team can contribute.

Leaders in the business need to instil confidence in order to get the team to follow them. You can rely on the 4 needs that make a team follow a leader: stability, hope, compassion, and trust. Think about communicating messages of hope for today but also for the future. Leaders need to communicate towards team collaboration to instore a sense of community, to breakdown silos and share experiences.

In your team communication you need to find connection points by communicating with clarity, credibility and compassion. Lacking compassion and empathy in your team communication will make it difficult for your colleagues to follow you. You will appear to be self-serving.

Attendees struggle the most with clarity and compassion. But the error that is often done is that leaders see this communication as a short term process when it’s a long term process. Communication must be balanced between facts and feelings since we are all human and related better with feelings. Sharing stories is important when connecting with your team.
The biggest barrier that we see when effectively communicating with your team is a lack of consistency. You need to embed those communication skills day in and day out on the job and make sure your communicate to the best of your abilities. Ask for feedback from your team to improve the communication and adapt your channels according to all team members.

For more information on Redback Connect, you can follow the link:

https://www.redbackconnect.com.au/?utm_source=youtube&utm_medium=video&utm_campaign=team_communication_webinar