It’s Time for Clothing Labeling Modernization
Channel: American Apparel & Footwear Association
Date: 2022-09-16

If you think your clothing tags are getting unwieldy - they are! Labeling regulations haven’t been updated since the '60s and require the industry to produce so much label tape it could reach to the moon and back 12 times each year. Digital labeling (such as QR codes) isn’t prohibited by the rules, it simply was not imagined when the rules were written 50+ years ago. AAFA wants FTC and Congress to give us the freedom to use modern technology and tools to replace labels, making clothing information digital. This leads to more detailed information that is accessible across communities, including more detail of wash and care instructions, a deeper story of what our clothes are made of, and a product’s sustainability journey. All of this can also lead to improved comfort. Learn more with this video.