UX at York: Embedding Ethnography & Design
Channel: Ned Potter
Date: 2018-11-15

My keynote, delivered virtually at the Stellenbosch University Library Symposium in South Africa, November 2018. Here's the different sections of the talk - click to go straight there:

1) Preamble, including Cape Town in 1910: 0:01:14

2) Introduction to ethnography and design: 0:02:31

3) A timeline of UX at the University of York: 0:08:58

4) Trying out UX techniques with our first two (intern-led) projects: 0:11:37 - including descriptions of Behavioural Mapping, Cognitive Maps, Semi-and-un-structured interviews, touchstone tours, and love / break-up letters

5) Upscaling for the massive Understanding Academics Project: 0:26:40

6) The UX Space project: 0:30:25

7) Disseminating UX findings inside and outside the library industry: 0:34:14

7) Steering and Strategy for UX in the Library: 0:35:37

8) Training and support for UX: 0:37:20

9) Tips for embedding UX at your own institution: 0:38:30