5 Packaging Uses to boost Marketing with Examples I differentiation I storytelling
Channel: Dr Catherine Ngahu
Date: 2021-05-28

Packaging uses to boost marketing with examples of differentiation, story telling and personalisation.  Strategic packaging strategies in marketing to grow your business and profits. 

In this video Dr. Catherine Ngahu strategic packaging examples to show how the strategic use of packaging will enhance marketing through differentiation, storytelling, personalisation and others.
Packaging is important in marketing because it helps grow business and profits. 
This video shows the 5 strategic uses of packaging to enhance your marketing and grow your business. Packaging is an important marketing tool and can be used for story telling, personalisation and differentiation.  
In today’s competitive markets, it's no longer  enough to grab eyeballs through attractive packaging.  Now businesses needs to go further, and build interactive experiences through packaging differentiation, story telling, product bundling,  personalisation and innovation.
Strategic packaging is one way to win in marketing and to enhance your interaction with customers and consumers.
Packaging, is an important part of a brands visual identity which can also provide other sensory cues – such as perception of taste, smell, touch (texture), and sound to help your marketing.
Basically, packaging protects, communicates, promotes, and provides convenience to the consumer. It also serves to reveal something about design, and quality of the product. As Steve Jobs said, “packaging can be theatre, it can create a story”
5 strategic uses of packaging in marketing are discussed in detail in this video, including innovation and story-telling and comes with practical examples that are easy to understand.
This video answers the following questions: 
What are packaging uses to boost marketing?
How packaging is used for differentiation and promotion?
What is differentiation in packaging?
How to use strategic differentiation in packaging?
How design, shape, fonts impact packaging?
How packaging works in service marketing- restaurants with differentiation Examples 
What’s the role of story telling in packaging?
How packaging can help humanise the brand through story telling techniques?
How packaging can boost marketing?
What is product bundling?
How to use product bundling in marketing?
How product bundling is used in politics, entertainment and music marketing?
What is personalised packaging?
How personalised packaging works
What is packaging innovation?
How packaging innovation works in marketing?

This video answers this and many more packaging and marketing questions.

Thank you for watching 
Dr Catherine Ngahu
Elevatus!
Packaging in Marketing
00:00 Packaging as visual brand strategy
01:37 Packaging and differentiation
03:25 Story telling brand packaging
05:22 Package bundling in marketing
09:17 Personalised brand packages
10:29 Packaging innovations