Patient perspectives: Meredith Gould
Channel: pharmaphorum media limited
Date: 04/01/2012

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In our latest patient perspectives interview we speak with Dr Meredith Gould to understand the sociological aspects of medical communciation and how the epatient can help pharma.

Dr Meredith Gould represents a rare type of epatient who has experience both of managing her disease and in working with pharma to produce...

0:10 -- Dr Gould's background as an epatient
1:34 -- What makes an epatient champion?
3:18 -- Main challenges for newly diagnosed patients
6:32 -- Communicating back with pharma
10:52 -- Evolution of the patient, HCP and pharma relationship