Hypertrophy Max
Channel: hypertrophy-max-review
Date: 2016-12-25

Go to http://tiny.cc/hypermax


Ben and Vince teamed up to create Hypertrophy Max.  The idea behind this program was that it would be 6 different hypertrophy programs delivered every month in hard copy and dvd format, followed by 6 specialized programs for specific body parts.  They only kept the offer open for about two weeks, and then closed off the site until January 2013.

You could either choose to buy the entire 12 month program for just under $500, or go month-by-month for $100 per month… this second option was called: “name your price” — they let you choose how much you wanted to pay for the first month, but the fine print said that you will be billed $100 per month starting in the next month (unless you cancel).

There was a third option that they didn’t publicize.  If you tried to navigate away from the page it gave you the choice to get the digital version of the program for $70/month. This caused quite a stir amongst the members, because most of the members said they would prefer to have it digitally (since they could print it and make their own dvds), save the extra money, and not have to wait several weeks for it to arrive in the mail.

It became pretty clear from the beginning of this launch that Ben is the brains behind the training and nutrition, and Vince is the brains behind the marketing.  And they are both very good at those things.  Unfortunately Vince views himself as a co-coach, which has made for some contradictory advice in the forums, and several times where Ben had to either clarify, or outright correct Vince in the videos and coaching calls.  Lucky for Vince’s ego, Ben was very tactful about it.

But being the sly marketer, Vince made a pretty big blunder early on.  Almost as soon as they closed the site and made all their sales, he took off to Hawaii with all his new cash and virtually abandoned the forum and the members who were anxiously waiting for their first installment.  Yet while he was on vacation and no one on the Hypertrophy Max forums heard from him, we were still getting emails from him selling other programs.