Marketing over Booze - Pilot Episode
Channel: BentoTV
Date: 14/07/2014

(In)discriminate analysis of a selection of developments in B2B marketing, in a (slightly) inebriated state.

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Show notes:
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www.getitcomms.com
www.B2Bento.com

Americans Say Social Media Have Little Sway on Purchases http://www.gallup.com/poll/171785/americans-say-social-media-little-effect-buying-decisions.aspx 

New Study Reveals Facebook Winners and Losers for Organic Reach http://www.agorapulse.com/blog/facebook-organic-reach-by-industry-may-2014

The Death of Facebook's Organic Reach: It's Official! http://www.b2bento.com/2014/06/the-death-of-facebooks-organic-reach-its-official/

The Content Marketing Revolution http://blogs.hbr.org/2014/07/the-content-marketing-revolution/

Content Strategy vs Content Marketing vs Brand Journalism 
http://contentmarketinginstitute.com/2013/10/content-strategy-content-marketing-separate-connected/ 
http://sixestate.com/brand-journalism-content-marketing/

6 Ways to Make B2B Content Marketing That's Better Than the eBook http://contentmarketinginstitute.com/2014/05/b2b-content-better-than-ebooks/

Lead gen vs demand gen http://www.b2bento.com/2014/03/leads-versus-demand-what-are-you-generating/