भाई ! लगता है SUV segment में सबका बैंड बजाएगी | bookings of nissan magnite?
Channel: MotorGaadi हिंदी
Date: 2021-01-04

भाई इसने तो सबकी बैंड बजा रही है | bookings of nissan magnite?

year ago, Nissan Motor, one of the leading Japanese carmakers, was on the verge of collapse in the Indian market. It was written off and was fading into oblivion. But now everything has changed and changed absolutely with Magnite, its all-new SUV.

With Magnite in its arsenal, it has over 30,000 confirmed bookings from customers across India. The sub-5-lakh SUV is orchestrating a strategic turnaround for Nissan despite the pandemic woes. This is critical for a company that could sell only 5,448 vehicles in the first eight months of the ongoing fiscal.

According to sources at the dealerships, 30,000 were the number of bookings till Thursday evening. The final tally could even be higher. “We have over 2,000 customers waiting for the Magnite deliveries. The maximum number of bookings came in the last fortnight when Magnite was able to snatch customers off from pricier Hyundai Venue, Maruti Brezza and the Kia Sonet,” a Delhi-based Nissan dealer said.

It is surprising for the industry veterans to see such frenzied interest for a car in very challenging market conditions. The customers seem to grasp the value proposition of the price, and they want to grab the phenomenal benefits over its rivals. Magnite’s INR 4.99 lakh base price is far below the Hyundai Venue’s INR 6.75 lakh and the Maruti Suzuki Brezza’s INR 7.34 lakh ( prices in Delhi).

Customers evince a great fascination for Magnite’s 360-degree camera, usually available only in the C-segment vehicles. Its wireless Apple carplay and Android auto connectivity also stand out in the market.


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