Fin-Tech & Behavioral Economics: Wendy De La Rosa, BayChi program
Channel: BayCHI, San Francisco Bay Area ACM SIGCHI
Date: 2022-03-03

July 11, 2017
https://baychi.org/calendar/20170711/
Common Cents Lab brings insights from Behavioral Economics to those populations who aren't currently being served by existing financial institutions. Dan Ariely's research lab at Duke spun out this effort to work with startups that aim to help people deal with the challenges of setting up a savings account, paying down debts, and managing their money for their own best interests. The lab focuses on the Three Bs:

Identify the Key Behavior
Remove Barriers
Amplify Benefits