Greg Petroff @ Jacobs Institute for Design Innovation
Channel: Jacobs Institute for Design Innovation, UC Berkeley
Date: 2016-04-05

Each semester, the Jacobs Institute for Design Innovation invites leading designers and makers to Berkeley to speak as part of the Jacobs Design Conversations series. Connecting diverse perspectives under one roof, Jacobs Design Conversations are spaces for dialogue on a broad spectrum of innovations and ideas.

As part of this series, Greg Petroff shared his insights with Berkeley's design innovation community on Friday, April 1st. The talk took place at Jacobs Hall, the Jacobs Institute's hub for hands-on learning and making.

About Greg Petroff:
Greg Petroff is the Chief Experience Officer at GE Software and General Manager of the User Experience Center of Excellence (UX CoE) for GE. The UX CoE is charged with elevating the quality of digital experiences created by GE for its customers. At GE, Greg is leading efforts to define the human interface to the Industrial Internet, connecting people to machines and systems in meaningful ways. Greg is known for his ability to use design skills to solve business problems. His background combines formal training in architecture with extensive experience in designing interactive products.

At the Jacobs Institute, he gave a lecture titled "Design and the Internet of Important Things."