droidcon 2013: Tracking User Behavior Creatively: Kiana Tennyson, Manheim
Channel: droidcon
Date: 2013-05-16

Tracking User Behavior Creatively: Kiana Tennyson, Manheim

Tracking user behavior is an indispensible means of behavior analysis that can play a tremendous role in shaping the future of a company's product. It can mean the difference between delivering a standout application users adore or a confusing, complicated mess that people don't want to use. It is a powerful tool that can provide invaluable feedback to a company, delight the user with "Easter eggs" and surprises, provide an extra layer of security, or even scare the user if employed thoughtlessly. This session will explore creative strategies and best practices for tracking user behavior in an Android application. In addition to introducing session attendees to Google Analytics for mobile web applications, we will discuss tips and techniques for building custom and granular tracking features. The session attendee will complete the session with a better understanding of user behavior analysis, how to deploy user-tracking features in their Android application, and what resources are available to them.

http://de.droidcon.com/2013/sessnio/tracking-user-behavior-creatively