Customer Journeys For Dealers and OEMs Different Foci
Channel: AutomotiveDigest
Date: 2012-11-24

The consumer journey is a tool to help dealerships figure out how and why customers are interacting with their stores.  The OEMs should look at it differently.


Looking at individual customers is very helpful for a dealership to see if the ones that visited them at the top of the funnel ended up buying from them.  OEMs want to look at larger bodies of potential buyers and see trends with what different groups of people do.  



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