Patty K -- helping you create your marketing message
Channel: George Kao
Date: 2020-10-31

Patty K helps self-employed professionals (coaches, consultants, experts) get their unique contribution and genius out of their heads and into the world. She uses a combination of coaching, consulting, and wordsmithing to help people organize their thoughts and articulate their big ideas. Her superpower is taking heaps of rambling info and distilling it into succinct and understandable messaging.

In this interview, we discuss… 

1. Words and strategy are critical to the success of your marketing – it’s all about getting the right words to the right people at the right time. Design and technology can augment your messaging, but they can’t replace it.

2. Marketing is not about self-promotion: it’s less about what YOU do – and more about what you do for your CLIENTS.

3. If you have a valuable service that (the right) people will happily purchase, you don’t have to convince or persuade – you just need to let them know about it and clearly articulate how it will help them.

4. Marketing runs on words. Good messaging isn’t necessarily clever or catchy or creative – it’s clear. The *best* marketing messaging may even sound a bit boring.

5. “Target market” is a dehumanizing way of thinking about your future clients. Your future clients are people. They’re already here. They need you; they will buy from you; they want to hear from you. It’s up to you (and your marketing) to help them find you.

If you’re interested in learning more about working with Patty, you can visit her website at https://pattyk.com

If you’d just like to hear more of her voice, you can tune into the YOU-Shaped Business Show – a cross between an online class and a business talk show. https://youshapedbusiness.com/free-classes/