Interoperable Online Human Relationships - The Context S06E07
Channel: David Orban
Date: 2023-12-25

You may not realize it, but there are important connections linking emails, short vertical videos, and infographics - three of the most popular mediums for online content. Their ability to effectively engage audiences relies on the twin pillars of interoperability and human creativity.

This analysis looks at the unexpected reemergence of email newsletters, despite social media’s early dominance. It explores the surprising rise of short video clips on TikTok, YouTube and other platforms. And it examines why static infographic images continue capturing attention in an increasingly automated world.

By illuminating these relationships, key insights emerge on what drives success for each format now and into the future:
- Email’s resilience owing to its universal protocols
- Cross-platform video sharing, though not without fragmentation challenges  
- The ongoing popularity of infographics, fueled by human graphic design skills
- Striking the right balance with AI-generated content moving forward

As technologies progress, grasping these pivotal connections will prove vital. Understanding how these different formats complement one another allows us to better navigate the ever-changing digital landscape.