Private Label & OEM Opportunity, Virtual Conference
Channel: Entrepreneur India
Date: 2020-05-01

Private labels and local brands have emerged as a beneficiary of the ongoing lockdown as they’ve now started to occupy a space in households which was earlier ruled by bigger FMCG companies. As production and logistics become an issue private labels are more readily available. It’s not retail chains who have ramped the production of in-house brands, online grocery delivery service Grofers is also now making its own brands in increased capacity.

 

The consumer sentiment moving towards essentials, private labelling will be a go-to strategy in many categories.

 

How can you leverage the private label opportunity – as retailer, entrepreneur and manufacturer?

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