The American Voter 2012 Part 4: Vox Populi... Who's Really Listening?
Channel: hall1nstitute
Date: 18/09/2012

In the final part of our four part series on the American Voter 2012, The Hall Institute's Dr. Lawrence McCullough sits down with Monmouth University Polling Institute Director Prof. Patrick Murray to discuss taking the pulse of the American electorate.

How do candidates use polls and focus groups to craft and refine their message?

We examine the issue.