Offsetting the future with Kai Landwehr
Channel: Inside Ideas
Date: 2020-09-07

Kai Landwehr is my guest on episode 23 of Inside Ideas with Marc Buckley.
Kai works as head of marketing at myclimate, a Swiss-based NGO focusing on climate protection and sustainability measures. He is an expert in communications and sustainability with strong expertise in sports and digitalisation. Before tapping into climate protection, Kai worked for ten years in the sporting goods industry as communications and brand manager for Nike. 

The Climate Protection Partnership: myclimate is a partner for effective climate protection, globally and locally. Together with industry partners and private individuals, myclimate wants to shape the future of the world through advisory services and educational programs, as well as its own projects. It does so in a market-oriented and customer-focused way as a non-profit organisation. This international initiative with Swiss roots was founded in 2002 by students and professors of the ETH Zurich. Today, myclimate is one of the world’s quality leaders in voluntary CO2-offsetting measures. Its customers include large, medium-sized, and small companies, public administrations, non-profit organisations, event organisers and private individuals. Via its partner organizations, myclimate is represented in countries like Germany, Austria, Sweden, and Norway and serves clients worldwide. The high-quality projects promote quantifiable climate protection and greater sustainability worldwide. CO2 emissions are currently offset voluntarily by means of more than 70 climate protection projects in 30 countries. Emissions are reduced thereby replacing fossil energy resources with renewable energies, and by implementing local afforestation measures with smallholder farmers and energy-efficient technologies. myclimate climate protection projects meet the highest standards (Gold Standard, Plan Vivo), which are not only proven to reduce greenhouse gases locally and regionally, but also make a positive contribution to sustainable development.

#carbon #future #climate #sustainability
https://www.linkedin.com/in/kai-rassmus-landwehr-049b7a4b/
https://www.myclimate.org/

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00:00 - The only way to solve our problems is Globally
00:32 - Introduction of Inside Ideas guest Kai Landwehr & myclimate
04:30 - myclimate cloud apéro
06:50 - how has myclimate weathered the pandemic
10:50 - Personally it is hard to answer
14:00 - Fortunate to have built resilience into life
16:09 - Concepts of Division do not exist
18:25 - There are no borders when it comes to climate
19:40 - Still talking about refugee crisis
21:00 - Global mindset evolving
25:20 - We all are responsible
26:30 - Do not push responsibility away to silos
28:30 - There are tons of alternatives
30:28 - We have to put a price on emissions CO2
32:00 - CORSIA Airlines
38:00 - Sustainable Development and UN
41:45 - Massive Innovation coming
42:10 - Bring the world together
43:30 - Critical Mass and Exponential Function
46:30 - We all Eat Food is the biggest emitter
47:30 - Buying credits for past emissions
50:16 - not set up to address historical emissions
55:15 - Seeing the impact
57:50 - MIGRO Example internal carbon pricing
59:30 - ALEPH Farms Cultured Meat
1:02:00 - ESG changes provide resilience
1:04:30 - Hate losing let us achieve Goals
1:07:00 - SDG Manifesto
1:08:40 - We all can have a positive impact
1:13:10 - Always learn and am inspired by you