Search Console CTR calculation demonstration
Channel: SearchPilot
Date: 2023-10-10

We've been spending a lot of time recently at SearchPilot discussing rankings and click-through rates. And in particular, how to summarize and average them across groups of pages. And there's a few really interesting gotchas that I thought it'd be worth talking through today. 

In this video, I use Google Search Console data to show a very quick run-through of how to generate your own custom click-through rate curve for your own site section, or group of queries or whatever else it might be.

I also talk about a couple of gotchas: how you can't average click-through rates, or rankings (despite how GSC presents it), and why CTR data per page is totally useless.