FLY WITH US - case study
Channel: Pål Jespersen
Date: 11/10/2014

CHALLENGE:
Our client, Avinor, operates 46 airports all across Norway. In a country of only 5 million people, this is a costly model, raising the issue of centralisation. This would, however, have a great negative impact on Norway’s many remote communities. The problem is that people are unaware of the company operating the airports, and take aviation services for granted.

IDEA:
To prove the value of Norway’s airports and Avinor’s role in society, we launched “Fly with us” – an aerial web experience documenting Norway from above, from airport to airport. Together with Norway’s largest commercial TV station, we flew every day for 3 weeks and visited all of Norway airports, to stream 90 hours of aerial footage online. Highlights were broadcasted in 15 daily TV shows. Norwegians love their nature and the freedom to live wherever they want – much thanks to the airports. This key insight underpinned the idea.

CREATIVES BEHIND THE CAMPAIGN:

Pål Jespersen
Senior Art Director

Oskar Brinager
Senior Copywriter