"In the future, design thinking is going to be called emotionalism" -- Roger Arquer
Channel: Dezeen
Date: 2013-06-03

See more architecture and design movies at http://www.dezeen.com/movies

Designer Roger Arquer explains why emotion is the guiding force behind his practice, which includes lampshades that work with condensation and experimental fish tanks, in this movie filmed at our Designed in Hackney Day.

In the movie, Roger Arquer introduces his studio, which he set up after completing his Design Products MA at the Royal College of Art.

The three pillars of his practice are function, beauty and emotion, he explains. "Emotion is probably the most important; something that moves you inside and tickles your soul. I would like to think that in the future, design thinking is going to be called emotionalism."