Music Branding: Making Money Without Hit Songs, Formula To Viral TikTok Songs + More  | NLN #59
Channel: BRANDMAN | No Labels Necessary
Date: 18/05/2023

Watch our Last Episode Here :
https://youtu.be/WvxJvwZx9xU


No Labels Necessary is a Weekly Podcast unveiling the world of marketing from Indie Artists to Major Labels. 

Chris 'Kato' Ju is a Korean-American music producer and entrepreneur based in Atlanta, GA. He began his musical journey as a self-taught rapper and beatmaker, gaining recognition among his peers and local artists like Jarren Benton. Kato eventually shifted his focus solely to production and collaborated with Jarren, catching the attention of the independent label Funk Volume. After signing with Funk Volume as an in-house producer, Kato contributed to the label's success until its dissolution in 2016. Since then, he has founded Beat Club, an online producer mentorship program, and achieved viral success on TikTok with his beat "So Pretty," collaborating with artists like Tyga. Kato has produced for numerous acclaimed artists, including Tyga, Joyner Lucas, and Snoop Dogg, among others.

HOW J.R. MCKEE INDEPENDENTLY BROKE A 32 YEAR OLD ARTIST AND GOT THEM THEIR FIRST GRAMMY:
https://www.brandmannetwork.com/grammy?el=ytnln59



Topics Covered
02:53 Kato Explains His Formula For Making Viral Music
07:19 The Origin of His Viral Hit  "So Pretty"
08:09 This is How Artist Should Approach Content
09:13 Kato - I Finally Was Able To Take Control of My Music Career
16:08 Stop letting people trick you into being broke so they can control you
17:24 Brand deals and partnerships gave me the control I needed
16:42 Tips on Managing Fiances as An Artist 
35:55 Kato - Behind the Scenes of My Content Creation
45:01 Kato- My TikTok Branding Got Me a Tv Deal
47:39 Being a Brand Vs. Being a Producer
50:15 There's No Branding For A.I Music and Covers



#nolabelsnecessary #indieartist #musicmarketing 

This channel is ran by the founders of ContraBrand Agency, Sean "Brandman" Taylor and Jacorey "Kohrey" Barkley. ContraBrand Agency is a music-first marketing agency that helps artists impact culture through digital content and marketing. 


Want to run a marketing campaign? Apply at https://www.ContraBrand.agency