Cannes Digest: MTV Defines The Millennial Generation
Channel: Cannes Lions Learnings
Date: 2013-05-28

MTV President Stephen Friedman explains what defines Generation Y; the Millennial Generation who view themselves as creative and self-expressive. In a seminar at Cannes Lions in 2012 with Selena Gomez and Jon Chu, he added that the generation born after 1980 want brands to listen to them and include them.