AgInnovation 2019: Data for decisions. Our beef genetics story – Max Tweedie
Channel: Beef + Lamb New Zealand
Date: 2019-06-20

Max Tweedie is the National Beef Genetics Manager for Beef + Lamb New Zealand Genetics.

He outlines a project progeny testing 11 beef breeds of bulls across more than 3000 commercial beef and dairy cows a year- head to head in country ranging from steep hills and low stocking rates to high input flats. How is this project using objective information to shape breeding decisions of the future? And how could information of this kind change an industry and the prominence of high quality beef in a world where consumer is key and vegans are only a meal away?