Ch 2 - Against The Wind - Principles to Fortune Audio Book
Channel: Scott Bintz
Date: 2019-04-11

Principles to Fortune Book available in soft, hard, ebook and audio versions online at: https://www.amazon.com/gp/product/0999623400/
Chapter 2 - Against The Wind
“We were runnin' against the wind
We were young and strong, we were runnin' against the wind
Well I'm older now and still runnin'
Against the wind.” - Bob Seger

Entrepreneurs and great businesses are always going against the wind. If you are in business, no matter what goal or journey you decide to pursue, you are always going to meet resistance and find yourself moving against the wind. In order to change, improve, or innovate, you will find yourself going against the flow of the status quo. 
For example, before I started RealTruck, I worked as a manufacturer’s rep for a company that represented about fifteen pickup truck accessory and equipment manufacturers. I was always searching for better and more efficient ways to do things. As I was calling on dealers, I was sure there had to be an easier way to sell products. This was at a time when ordering through the Internet was just beginning. I placed my first order on Staples.com, and I was quite impressed that my order showed up at my house a few days later.
One of the products my company represented at the time, Northwest Representation, Inc., was the Access® roll-up cover made by Agri-Cover, Inc. We set up dealers across the northwest United States and also attended retailer and industry trade shows. I would call on pickup accessories stores and show them the products we represented, from snow plows to pickup bed covers from various manufacturers around the United States. If they liked our products, we signed them up as a dealer and then NW Reps would get paid a commission on the sales from those dealers in a given geographical area (often referred to as independent agents, manufacturer agents, or manufacturer representatives). At the retail trade shows- boat, car, sport shows and so forth- we would show products and then refer consumers to the local dealers we had set up to buy whatever product they were interested in. This was a lot of work, and I thought there had to be a way to speed up the process. For the pickup bed cover we offered at the time, we felt the only way to sell the bed cover was to show it on a pickup. Roll it open and roll it closed. We decided to try a new approach to marketing by creating a television commercial. 
Scott Bintz is a serial e-commerce entrepreneur. Founder of RealTruck, Red Headed Rebel, RHR Brew, RHR Swag & more.  

https://principlestofortune.com
https://scottbintz.com
Audible: https://www.audible.com/pd/Principles-to-Fortune-Crafting-a-Culture-to-Massively-Grow-a-Business-Audiobook/B07DXBNDBT?source_code=AUDFPWS0223189MWT-BK-ACX0-119742&ref=acx_bty_BK_ACX0_119742_rh_us