Why Kobe Bryant Became a Co-Founder of Art of Sport
Channel: Startup to Storefront
Date: 2020-10-01

Art of Sport is a skincare company that is looking to become synonymous with sports excellence.  Prior to his passing, Kobe Bryant became a pivotal player in elevating this brand to the next level.  He not only helped shape the brand's image, but he played an active role in crafting the formulas.  He was a co-founder of Art of Sport and was looking to grow this company into a household brand, like Nike.

In this clip of our podcast, co-founder, Matthias Metternich, explained not only how the startup was able to recruit this basketball legend, but why Kobe was so excited to work on the project.  It is a clip from our podcast you won't want to miss!

#artofsport #skincare #kobebryant

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