Your Business Use for AI Voice Assistants- 3 Expert Takes. MadConNYC Clip 2
Channel: Emily Binder
Date: 2020-12-21

The hottest marketing tech topic in 2020 is voice AI (Alexa, Google Assistant, Siri, etc.) What do brands need to understand about smart speakers and VAs (voice assistants)?

This is a clip from MadConNYC 2020: "From Alexa to Siri: What Brands Need to Know About Voice Marketing"

Panelists:
-Emily Binder, Beetle Moment Marketing & WealthVoice
-Tobias Dengel, Willowtree
-Mike Grehan, Acronym
-Bolong Li, Audible
Moderator: Kenneth Kinney, A Shark's Perspective
Voice Marketing, Voice Commerce, and Amazon Audible Content: 
3 experts give their quick takes on voice marketing 101.

Watch Clip 1: ROI of Voice Marketing - 4 Experts Bottom Line It: https://www.youtube.com/watch?v=Z0zaM2BsBzY

Timestamps:
0:28 Emily Binder on voice marketing: where is attention headed?
2:20 Kenneth Kinney's question: how should a brand look at leveraging voice to drive a better customer experience?
2:41 Tobias Dengel on voice commerce and user experience
3:17 What is the user experience issue?
4:50 Kenneth Kinney asks Bolong Li from Audible, owned by Amazon: how are you looking at voice marketing?
5:10: Bolong Li: 2 use cases for Audible book customers:
1. Utility: e.g. where is my Amazon order? What's the weather?
2. Entertainment: e.g. people want specific music or books
The challenge for Audible: spoken content or audio books are more personal or individual experiences. how do we find the perfect utterance to engage with spoken content on a public speaker?
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🎧 MINI PODCAST:  “Voice Marketing with Emily Binder”
https://emilybinder.com/podcast

Hear more: A Shark's Perspective Podcast episode #260: 
Emily Binder, “What Is Your Voice Marketing Solution?” with Kenneth Kinney:
🎧 https://www.asharksperspective.com/episode-260-emily-binder

📺 RELATED VIDEOS:

--*-- Marketing & Branding --*-- 
Voice Marketing tips playlist: https://youtube.com/playlist?list=PL7vJ00pA5bhFOu9RCRtQmQZMdaqLYEpAB
What Kills Your Brand: https://youtu.be/DA4h6Xd5y6o
1-Minute Voice Marketing Definition: https://youtu.be/iovC32fmemo

--*--  Podcast Tips & Gear --*-- 
Podcast tips playlist: https://youtube.com/playlist?list=PL7vJ00pA5bhF_o1HbdyIvcqFtr-sZlM_o
The #1 Mistake Podcasters Make on Social Media: 
https://www.youtube.com/watch?v=6Q5ZspVkwKE
EASY Video Podcasting - Best Audio and Camera Gear (Zoom Friendly): 
https://www.youtube.com/watch?v=LG7Aq2wmzWM
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MINI PODCAST:  “Voice Marketing with Emily Binder”
https://emilybinder.com/podcast
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