Webinar: Giving Tuesday Retrospective
Channel: ParsonsTKO
Date: 2022-12-15

Extracting long-term value from your campaign

Organizations can gain a lot more than money through their Giving Tuesday campaigns. The lessons learned, and chances to build long-term relationships, offer opportunities for subsequent growth in outreach capabilities and impact, all on top of recurring revenue.

Follow along in the video below to learn how using a Giving Tuesday retrospective can help you analyze your campaign and grow your fundraising capacity. Conducting a retrospective can identify opportunities to improve your platforms and processes, such as refining segmentation or expanding to a new channel, and suggesting new ways to engage both current and future donors.