Learn the difference of marketing features vs Benefits and see how they will change your bottom line
Channel: Livelong Digital - SEO Agency in Melbourne
Date: 17/08/2017

Learn the difference of marketing features vs Benefits and see how they will change your bottom line.
What's in it for me?
That's the question your customers are always asking, what's in it for me.
Why should they care about your product?
Why should they care about your service?
The best way to understand the true benefit of your product or service to answer that question and to focus on the results and outcomes that you give as a result of anyone using or engaging with your services.
When you try to sell the features of your product or service you are making the customer do all the work to figure out why they need that feature.
It's in the sellers best interest to draw the connection for them. But to do that you have to know the results of your service or product and yourself.
When you use this "result" approach to discovering your business benefits you can be sure of the marketing messages you use to reach a prospect will be right on target.
That's the surest way to get business.
Watch today's show as we unpack this so that you can have a business that profitable and enjoyable.
When you sell like this, you earn more money with less of a struggle.
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