Get new clients ASAP via thoughtful personal outreach
Channel: George Kao
Date: 2017-07-12

In this video I talk about the fastest way -- that I know how -- for getting new clients ✨

Here is the gist:

Personally reach out to 50 individuals (more if you can), with a message customized for each person.  

Below, I'll suggest the 4 categories of people to reach out to, and what you might say to them.

It’s about being a blessing to others... to be of genuine usefulness to them or to their friends.

If someone is your ideal client, here are the 3 reasons why they are *not* signing up with you, or why they're not referring business to you (if they know people who are your ideal clients) --

1. You don't have their trust yet.  Solution? You need more of a relationship with them, through Quality of contact.

2. They don't really "get" what you do.  Solution?  It's your job to help them understand what you do and whom you help.

3. You're not top-of-mind for them, so that even when they come across someone who needs you, they don't think to refer them to you.  Solution? Quantity of contact.

By taking the actions suggested in this video, you are starting to solve these 3 problems.

Here are the 4 categories of people to reach out to...

CATEGORY ONE:

Your most supportive Friends.

Who are the friends you have who are most supportive of your business? To get some ideas, look at whom you've been texting, emailing, calling. Which of them would likely *love* to help you, if only they knew how?

Here are some thoughts of what to say in your message to them... but please only take these as ideas... write something in your own voice and that feels natural to that particular relationship.

(This is where a lot of people trip up -- they just follow a template and ignore the relationship that is there. It's best that you be natural and true to that friendship. Be real, not salesy.)

1. I would love your help with a little bit of outreach, to fill some openings in my business.
2. I’m great at what I do and love to help others.
3. Here’s what a few clients have said.
4. Do you have friends who could use this help?  (You can discuss either your 1-1, or an upcoming event you're trying to fill.)
5. Here are a few of the most important problems that this service/event helps people to solve...
6. Let me know if you have any questions I can answer, to make it easier for you to think of whom would be ideal to introduce to me.
7. Here's the simplest way to introduce them to me (e.g. send them an email and cc me, and I'll take it from there.)
8. I’ll take great care of the people you send me!

Remember: the more you respect someone, the more you customize that email just for them. 

The only exception is your email newsletter, of course. When someone subscribes to that, they are expecting the same email to sent out to all your subscribers. 

But when you are personally reaching out to someone, not via an email newsletter, it is more respectful to customize the message as much as possible for the relationship you have with them. Write from the heart, and talk with them thoughtfully in a way that takes into account what you understand to be their needs and wants.

***

CATEGORY TWO:

Your Past Clients.

1. How’s it going with (the issue you worked with them on)?
2. Here’s a piece of content I thought you might find helpful (for that issue).  
(This could be your own content, or another article/video you found helpful even if you didn't create it.)
3. I’ve got availability in my business right now. If you’d like to schedule something, here’s the link...  (or I've got an upcoming event and thought of you... here's the link.)
4. Let me know if I can answer any questions!
5. Either way, I'd love to hear how you are doing. Reply when you have a moment!

***

CATEGORY THREE:

I couldn't fit the whole article into this description area. To read the rest of the article go to:
https://www.facebook.com/GeorgeKaoCommunity/posts/10156404008699867/