Connection of Storytelling and Neuroscience with Jeff Bloomfield
Channel: SalesPOP!
Date: 2020-01-16

Welcome to another expert insight interview of SalesPOP!

In this video, John Golden and Jeff Bloomfield discuss why storytelling sales is a great idea. Jeff Bloomfield is sales and leadership coach, and the author of Story-Based Selling. At Apex Training & Development, he speaks to audiences of all sizes on the topics of leadership, communication, story-based selling, and the powerful impact of neuroscience on sales and marketing.

He has been an executive coach to senior executives of Fortune 500 companies. 
In the video, Jeff reveals he is highly influenced and inspired by his grandfather, whom he lovingly refers as Papa. Jeff grew on the farm where his grandpa was his mentor. He was an amazing communicator, influencer, and storyteller. At the age of 5, he saw his grandpa communicating boisterously, using analogies, metaphors, stories, and narratives.

After graduating in college in the biotech field, he got a technique for lung cancer technique. Later, he went into the sales world where Jeff got training on procedure control, phase 3, cell biology study control, gave him all the data from a small market in Ohio. He worked in his home office for 3 weeks. 

He was told to get out and give all this information in his territory of work. He connected with the nurses and the doctors with the complete data. So, he backed up his stories with the right reasoning. This strategy earned him promotions. When Jeff started working in the company’s project to launch a new drug for brain cancer. He became interested in brain functioning, things like blood-brain barrier, neurobiology and other things. Thereafter, his interest drifted to neuropsychology.

Furthermore they discussed that the order of communication in sales matters. Jeff explains that human mind is hardwired for self-preservation. Salespeople need to cater to the customer’s self-preservation requirements in place of their own. They operate on the customer’s empathic pathway to connect, build trust and to make them open for change. 

Valuable Tips For A Meaningful Sales Conversation

• Early part of conversation is used to build trust.
• Then spend time focusing on their goals and problems.
• Hold the solutions longer.
• Match it up to the customer problems.

About the Book: Story-Based Selling: Create, Connect, and Close
Story-Based Selling: Create, Connect, and Close: Bloomfield has really made things easy to comprehend. Jeff says buyers need to trust before to make decision. They trust people they like to connect to. And Jeff believes that storytelling is the best way for salespeople-as it is related to how our brain is wired naturally. It goes well with our self-preservation instincts. This is what salespersons need to harness.

About SalesPOP!:

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Till then, watch the other helpful videos on the channel and a few of the videos are linked below: 

01. Hidden Profits - More Clients & Cash with Stacey Hylen
Link: https://youtu.be/3p4oP8gyjSo

02. Why Email Marketing Is Dead | Rytis Lauris
Link: https://youtu.be/3LSEIuzFmeg

03. The Mindset You Need To Succeed | Debbie Allen
Link: https://youtu.be/rwpsq9pfF8k

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#storytelling #salescommunication #salespeople