The do's and don'ts of building a CX innovation customer-centric roadmap
Channel: Genesys
Date: 21/02/2024

For over 40 years, health and wellness company Life Extension has put customer and employee centricity at the forefront of its innovation strategy. Technology plays a key role in improving experiences at scale, but it’s also balanced with an approach that emphasizes human interactions. Join us in the CX Green Room to hear CIO Luis Fajardo, who will discuss how Life Extension incorporates innovation into its long-term strategic plans and how it determines which big ideas will have the most impact across its industry.