James McQuivey - Why the Book Industry Stayed Optimistic
Channel: Future Journalism Project Media Lab
Date: 31/01/2013

In this video, James McQuivey, VP and Principal Analyst at Forrester Research, explains why the book industry has remained uniquely optimistic in the face of digital disruption, by distinguishing the culture of the industry from the cultures of other media industries such as film or music. Book publishers were never in it to make large amounts of money, he says. Driven by dedication to their authors and customers, they see digital disruption as a way to get more words published and more people reading. Disruption has also reached the book industry later than music or film, which as allowed publishers to learn from the disruption they've witnessed in other industries and plan ahead for it.