Movie Mistakes: #quantumofsolace #movieerror #jamesbond #moviemistakes #bluebirds
Channel: BEFORE AND AFTER
Date: 2023-03-10

Quantum of Solace is a 2008 spy film and the twenty-second in the James Bond series produced by Eon Productions. It is the sequel to Casino Royale (2006). Directed by Marc Forster and written by Neal Purvis, Robert Wade, and Paul Haggis, it stars Daniel Craig as Bond, alongside Olga Kurylenko, Mathieu Amalric, Giancarlo Giannini, Jeffrey Wright, and Judi Dench. In the film, Bond teams with Camille Montes (Kurylenko) to stop Dominic Greene (Amalric) from staging a coup d'état in Bolivia to access the country's natural reserves.

A second Bond film starring Craig was planned before production began on Casino Royale in October 2005. In July 2006, Roger Michell was announced to direct with a planned release for May 2008, but he left the project that October after there were delays with the screenplay. Purvis, Wade, and Haggis completed the screenplay by June 2007, after which, Forster was announced as Michell's replacement. Craig and Forster also contributed uncredited rewrites to the film's screenplay. Principal photography began in August 2007 and lasted until May 2008, with filming locations including Mexico, Panama, Chile, Italy, Austria, and Wales, while interior sets were built and filmed at Pinewood Studios. The film's title is borrowed from a 1959 short story by Fleming. In contrast to its predecessor, Quantum of Solace is notable for citing inspiration from early Bond film sets designed by Ken Adam, while it features a departure from tropes associated with Bond villains.

Quantum of Solace premiered at the Odeon Leicester Square on 29 October 2008, and was theatrically released first in the United Kingdom two days later and in the United States on 14 November. The film received generally mixed reviews, with praise for Craig's performance and the action sequences but was deemed inferior to its predecessor. It grossed $589 million worldwide, becoming the seventh highest-grossing film of 2008 and the fourth-highest-grossing James Bond film, unadjusted for inflation. The next film in the series, Skyfall, was released in 2012.

Marketing
Returning product placement partners from Casino Royale included Ford, Heineken, Smirnoff, Omega SA, Virgin Atlantic and Sony Ericsson. A reported £50 million was earned in product placement, which tops the Bond films' record of £44 million for Die Another Day. The 2009 Ford Ka is driven by Camille in the film. Avon created a fragrance called Bond Girl 007 with Gemma Arterton as the "face" of the product. Coca-Cola became a promotional partner, rebranding Coke Zero as "Coke Zero Zero 7." A tie-in advert featured the orchestral element of "Another Way to Die." In the film, Coca-Cola was briefly seen being served at Dominic Greene's party. Sony held a competition, "Mission for a Million," enabling registered players to use their products to complete certain tasks. Each completed "mission" gave consumers a chance to win $1 million and a trip to a top-secret location.

Merchandise
Corgi International Limited made 5-inch action figures and gadgets (such as a voice-activated briefcase), as well as its traditional die-cast toy vehicles. It also created 7-inch figures of characters from the previous films. Scalextric released four racing sets to coincide with the film. Activision released its first James Bond game, also titled Quantum of Solace, which is based on both Casino Royale and Quantum of Solace. It is the first Bond game to feature Craig's likeness and the first seventh-generation console game in the series. Swatch designed a series of wrist watches, each of them inspired by a Bond villain.

Though the screenplay was not novelised despite its original storyline, Penguin Books published a compilation of Fleming's short stories entitled Quantum of Solace: The Complete James Bond Short Stories, with a UK release date of 29 May 2008 and a North American release date of 26 August 2008. The book combines the contents of Fleming's two short story collections, For Your Eyes Only—including the original "Quantum of Solace" short story—and Octopussy and The Living Daylights.

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