Adam Moriarty -  Do we still need a Museum collections online?
Channel: NDF - National Digital Forum
Date: 26/11/2018

Tuesday, November 20 • 11:51am - 12:06pm
Adam Moriarty 
Auckland War Memorial Museum
Head of Information, Library and Enquiry Services (Acting)
aucklandmuseum.com/discover/library

Over the past 4 years, I have worked to share our collections online. As I look back at what we have achieved to consider whats next, one question keeps coming up...do we still need a collections online website?

Google is drawing conversions and interactions away from our own websites and into the main search results; The partnerships we are creating with specialist aggregators are putting our content in front of researchers in the online ecosystems which they are used-to working with; social media outreach is servicing our culture snackers.

What role does our collections online play in the new landscape of the web?