Webinar Structure: Discover the Anatomy of a Webinar
Channel: Loghic Connect
Date: 2020-08-05

Discover the perfect webinar structure with our webinar. Our two webinar experts, Sara Drury and Michael Bunker discuss the anatomy of a webinar and give you some tips to have the best webinar structure possible.

If you want to know more about the webinar anatomy you can follow this link:
https://www.redbackconnect.com.au/anatomy-of-a-webinar-15-essential-elements-for-success/?utm_source=youtube&utm_medium=video&utm_campaign=webinar_anatomy

If you want to know more about Redback Connect you can follow the link below:
https://www.redbackconnect.com.au/?utm_source=youtube&utm_medium=video&utm_campaign=webinar_anatomy

The goal of this webinar is to basic processes from starting a webinar and our experts will give you 15 tips to start your webinar. The fundamentals are important when you want to launch your webinar.

Our first tip is to work on your content. It is common when thinking about running a webinar, that you don’t have ideas for the webinar topic. You don’t have to invent a new topic, you can adapt a content you have already created in a webinar form. Take a look at the actual content you have and see what content you can adapt into webinars (blogs, whitepaper, interviews et…). You don’t necessarily need to run a 1-hour webinar but instead you can have a regular series that would be shorter.

The second tip is to look at your website and especially the pages you use for registration. You want to look at the funnel that leads to these pages. You want to change these pages according to the step in the process and think about the most important information to share in the different steps. Change your content between before and after the event. Make sure that all your information are clearly visible in the first part of the page. Also try to organise a confirmation page for your registrants. Look at the registration page conversion rate in order to adapt content if this rate is low.

The third tip is to work on your webinar promotion. Think about email marketing, social media, external communication, paid media in order to get the word out for your webinar. Email is still the main communication channel used for getting the most registration.

The fourth tip is to think about sponsoring your webinar. Webinars are a great way to connect with a nice audience and that is interesting for some companies. This can ensure revenue for your webinar. You can include different branding on your landing pages, you can get your sponsor to fill the dead air that is not used during coffee breaks or other.

The fifth tip is the registration process. Think about the registration fields, the confirmation and the email autoresponder. Think about a clear and simple structure for your registration fields. Keep it simple to make it easy for your users to register.

The sixth tip is to think about the platform you will use for your webinar. You want to find a platform and a provider that matches your needs. You need to consider your content and what format will be the most appropriate for this type of content.

The seventh tip is to engage the right presenters. In the report we publish every year, we can see that webinar attendees value engaging presenters over everything else. Ensure that your presenters are trained before the webinar, think about engaging a moderator, or about setting your presenter in a panel.

The eight tips is to focus on slides and resources. Your slides need to well made, yes but they also need to be informative for your audience. Think about a hold slide to be added in case of problems or in case of dead air. 

The ninth tip is to use polls in order to get feedback during your webinar. The best practice for polling is to it early and to do it often during the session. Your polls needs to be relevant for your presentation.

The tenth tip is to use Q&A sessions also to collect feedback from your audience. You can use private chat, open chat, video chat and other forms of Q&A format in order to get the best from your audience.

The eleventh tip is to use heavily training. Training will make the difference between a standard webinar and one that stands out. Try to train in advance to the actual webinar and think about the entire process before it goes live. 

The tip number twelve is to test your platform and the technology before the webinar. Think about congestion times for the broadband and avoid those times. Very good audio quality will always better than video content that will not have the necessary quality. 

Tip number thirteen is the post event survey. You want to get feedback about your session, the technology and the platform and be able to adapt your content according to feedback. 

Tip 14 is about making your content available on demand after the event to maximise the number of people that viewed your content. Finally, tip 15 is to do reporting about the webinar and collect all relevant data to improve the experience for your next session.