Jock Mackinlay - Tableau Conference 2014 - theCUBE
Channel: SiliconANGLE theCUBE
Date: 2014-09-11

Jock Mackinlay, Tableau Software, at Tableau Conference 2014 with John Furrier and Jeff Kelly

@theCUBE
#Data14
How customers use MarkLogic

 

MarkLogic clients that get the most value out of the technology tend to have one of two goals in mind:

1. Content delivery
In the publishing and media industries, MarkLogic helps take diverse content from a vast variety of sources and aggregate it all together. That way, it’s easy for clients to search through the content and construct “new content composed of all these different components.”

2. Heterogeneous data integration
Many organizations have huge amounts of data stored in different formats and different systems. MarkLogic is able to bring it all together and let clients manipulate and better understand their data.

While these two use cases are distinct, Pasqua pointed out, “the underlying problem is the same.” MarkLogic clients seek a schema-agnostic tool that enables them to bring “lots of systems, lots of diverse data” together in one place to enable a more holistic view.

 
Founders Online: a Tableau-MarkLogic Use Case

 

Pasqua shared a MarkLogic project that made particularly interesting use of Tableau: the website Founders Online. It was created by a joint group of government entities and the University of Virginia to collect all the writings of the founding fathers. Using Tableau and MarkLogic, the website does more than just enable visitors to search and read through these writings. Founders Online also lets users hone in on a particular figure and “look at his writing level over time” or by subject. Through Tableau’s visualization techniques and MarkLogic’s ability to tie unstructured data to numerical data, Founders Online offers unique insights and historical context.

 
Riding the Tableau train

 

Pasqua said that at the conference, the “interest level is inescapable” and that it was clear that Tableau is “driving tremendous interest in the marketplace.” Companies get excited about Tableau because, Pasqua said, it helps them derive more value from their data by framing it as a narrative.