Be #brave -stop Drink Driving
Channel: Liikenneturva - Välitä, muista - ennakoi
Date: 14/01/2016

Be #brave is a Finnish road safety campaign to stop drink driving.
You can be #brave and stop a friend from driving drunk.

The youth campaign uses the CAST-model and parts of social marketing. The story is build to take advantage of the circumplex model of emotion (affect). Other relevant theories are: George Herbert Meads Significant Others theory &Leon Festingers Social comparison theory.

the campaign is run by Liikenneturva - Finnish Road safety Council, Trafi and partners.

Credits:
Production company: Fritid Film
Director: Markus Virpiö
Screenplay: Mainostoimisto Recommended

Be #brave and share this film.
The Finnish original # is #rohkee