Social Confidential: How Tushy Embraces Poop Culture
Channel: ADWEEK
Date: 2022-02-11

No butts about it—Tushy has mastered the art of poop-centric social content.

The bidet brand has fully embraced its role as a washer of rear ends, and, therefore, the fact that butts and poop are inherently funny. With a wink and a nod, Tushy’s social feeds have brought joy and humor to subjects both lighthearted and serious, including contrasting the sustainability of bidets against the toilet paper industry. The brand even beat Pabst Blue Ribbon to “ass-eating” content with a dedicated website, CanIEatAssYet.com, after state health departments advised the public against it at the height of the pandemic.

On this episode of #SocialConfidential, Tushy’s founder Miki Agrawal and community manager Tyler Mead talk with Jess Zafarris, offering a look behind the scenes of the brand’s irreverence and charm.

#SocialConfidential #Tushy #Bidet
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