Breakthrough Advertising by Eugene Schwartz - Review
Channel: Robin Waite - Fearless Business
Date: 2019-11-27

SUMMARY OF VIDEO

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This is the one thing marketers don't want you to know about. It's a copywriting book, and it's call Breakthrough Advertising by Eugene Schwartz and I give it a cheeky review!

** UPDATE - I should add that I have no vested interest in this book, the author or Titans Marketing. I just like the book. I’m an enthusiast. So, please keep negative comments to yourself.

Oh my word...I can't believe I'm about to tell you about this. I must be absolutely mad.

But then I also know you. And I doubt that you'll take action anyway, so really what's the harm.

95% of people who watch this video or read this post WILL NOT take and action. They will look at what I'm about to show you and think:

- Robin is mad
- I'm not spending that much ON A BOOK!
- It really can't be that good (it really is!)
- I've got a ton of books, why would this one be soooooo much better (just...because it is)
- Even if it is that good, I don't like books anyway
- What if I buy it and don't read it or implement what it tells me to?
- What if I don't understand it?

Well, my offer to you is, that if you invest in Breakthrough Advertising, and you're struggling to implement it, then I am happy to critique ANY, and I mean ABSOLUTELY ANY content you put out.

Quite frankly I don't have the time to do that, but I will. And the reason I'm happy to make this promise is because I am that CONFIDENT you won't need my help.

Because those of you who actually go and TAKE ACTION and buy this book, don't really need my help anyway, and if you do it's because you've chosen to ask me for my help, respect my time and expertise and will actually OFFER TO PAY ME MONEY to help you with this stuff through my my coaching programme.

The book I'm talking about is called Breakthrough Advertising...

It's $1,000 on Amazon.

or

You can do the sensible thing and visit Brian Kurtz's website Titans Marketing, pay them $125 (+$30 shipping to the UK).

And then pat yourself on the back for making the best investment you've ever made in your business and your future especially if you're into direct response copywriting.

Yes, $155 for a book...but how many cheap and terrible business/marketing courses have you bought recently from so called experts and "gooroos" that haven't delivered the goods.

Breakthrough Advertising sits on my desk and is my bible whenever I write online.

It's helped me to understand my market sophistication levels better, write for my audience, get headline structure more organised, improve my product awareness and offer and basically get off my own high horse.

This book predates the internet and internet marketing, having been written in 1967. And instead of trying to work out how the next faddy internet gizmo works...

...I am inviting you to take a journey with me into learning advertising and marketing properly.

The link:

🤩 https://www.breakthroughadvertisingbook.com/ 🤩

If you look at the link you will see no affiliate links or anything like that, only Mrs Eugene Schwartz will stand to benefit financially...

...oh, and you of course 🤣

@Miles Beckler also does a great review on his channel here: https://www.youtube.com/watch?v=L6j84wuBM2o

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00:00 Intro - The Best Investment for Your Business
01:02 Why This Book Stands Out
02:11 No Affiliates, Just Pure Value
03:30 The Cost and Why It’s Worth It
04:48 Author’s Legacy and Availability
06:12 The Book’s Core Insights
07:55 Pre-Internet Marketing Gold
09:00 How to Get Your Copy
09:58 Closing Thoughts - Take Action Today

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#BreakthroughAdvertising #EugeneSchwartz #BreakthroughAdvertisingBook