Open University inaugural lecture on: Cause-related marketing
Channel: OUresearch on YouTube
Date: 2019-09-27

Research at The Open University http://www.open.ac.uk/research

As The Open University celebrates its 50th anniversary, Gordon Liu, Professor of Marketing Strategy, delivered his inaugural lecture on how effective corporate social responsibility strategies enhance a firm’s reputation with its key stakeholders.

Hear what Professor Liu has to say in the video.

Find out more about other Open University inaugural lectures at: http://www.open.ac.uk/research/inaugural-lectures