Maurits Groen - Overcoming the economic crisis sustainably & creatively @ the Up Conference
Channel: droogamsterdam
Date: 16/02/2012

Initiated by Droog, UP is an investigative economic model that aims to increase the value of dead stock through re-design. An alternative to recycling and disposal, UP treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into circulation.

UP was launched at the UP conference on November 3rd, 2011, where issues ranging from copyright to branding and market perception were discussed. The first line of UP products was unveiled, using stock from collaborating companies including Makro, van Gansewinkel, Vlisco and Mediq.

About Maurits Groen, Maurits Groen Milieu Communication.
Groen geeft leiding aan een communicatiegroep die adviseert en informeert over alles wat milieu georiënteerd is. Variërend van de politiek tot de non-profit sector, heeft Groen een klantenbestand opgebouwd van de Europese Unie via ABNAMRO tot Greenpeace. Hij is tevens oprichter van het energiebesparende initiatief Do The Bright Thing.