Get Creative Right or Stay Home! - Doug Robinson
Channel: VMA Media
Date: 21/07/2015

Doug Robinson knows mobile technology very, very well, having advised dozens of brands, agencies, artists, and athletes in their mobile initiatives, but this conversation focuses on the importance of creative and rapidly shortening margin of error for getting content right. “I’ve heard that with mobile branded video content, that if you don’t catch the viewers attention in the first 8 seconds, you’ve wasted an engagement. "True or false?" asked Ty. Check out this conversation to see why Doug feels that assessment is absolutely true and why advertisers need to invest far more into content creation. Otherwise, they are wasting their investments. 


Featuring:
Doug Robinson, CEO, Fresh Digital Group
Ty Braswell, Founder, Creative Digital Strategies

Filmed at Mobilenomics Deer Valley Summit, 2015
http://vmamedia.com/event/mobilenomics-summit/