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Channel: Empire Of Freebies
Date: 2018-01-30

III➥ https://empire-of-freebies.com

4. Not getting your labeling right

Green marketers can get carried away with cool slogans and their own rhetoric. They also don’t think things through thoroughly because they often don’t know their market well enough - or, in a worst-case scenario, try to trick consumers by presenting themselves as green when they really aren’t. 

For example, Clorox boasts about greener cleaners, but they still churn out caustic ones by the gallon. A car company might boast about their hybrid vehicles, but a quick internet search reveals that they are manufacturing ten times more gas-guzzling autos each year.

5. Greenwashing

Misleading consumers about the extent to which your company is green is termed "greenwashing" and comes from the term whitewashing, making something appear cleaner than it really is. In this case, companies who greenwash are trying to make their products seem more eco-friendly than they really are. But since True Greens can be such intelligent consumers, greenwashing is a bad idea if you value your reputation and profits long term.

These common errors in green marketing can cost you if you make them, or try to trick your target market. Put green ethics above profits and you should soon have a successful green company with happy customers and a good reputation. 


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