Nike Free - Reincarnate
Channel: Darkat Sports
Date: 2013-07-27

The campaign, Reincarnate, was about athletes 'leaving their old selves behind' and discovering their potential. The tennis player Maria Sharapova, the footballer Cristiano Ronaldo and Wimbledon champion Roger Federer were among the athletes used in a TV commercial to advertise Nike Free, called Power to your feet.

The advertisement which ran in Australia was different from Nike's 'blockbuster' ads; there were no spectacular crowd scenes or camera tricks. The scripts took months to write and the advertisement was heavily dependent upon dialogue. The advertisement featured ex-Arsenal player Thierry Henry. He is shown wrestling with his own inner demons and even doubting himself. His new, 'reincarnated' self wins the battle in order for him to go on to be a better athlete and he leaves his 'old self' in the past.