Living History - Pearl of the Far East (Teaser)
Channel: SG Living History
Date: 12/12/2014

“History is our myth, our story, our dream of reality, grounded in the context of the past but created to shape the future.” 

History is inescapable. It is essential for providing people with 'roots' and connecting things between the past and the present. You can take history as pride because it defines people, who they are or the place and culture they belong to. Moreover, far from being a 'dead and boring' subject, history encourages people to take a broader view: You are all living histories. 

Let's start from a familiar place that we all live in - Saigon. 
Are you confident enough to say that you know and understand this place clearly? 

The inspiration for this campaign comes from an old idea of Saigon as the Pearl of the Far East. However, through time, the string of pearls has been scattered into pieces. Why and what is it about the string of pearls – Saigon?

Music credit: Bi mat cua nguoi ra di (Acoustic) - Hac San