What is ad targeting?
Channel: internet-class
Date: 2016-11-22

Online ads have a significant advantage compared with print and other forms of traditional advertising—​they can customize themselves to the viewer. As your browser loads many web pages, ad engines are working to personalize ad content to you. They use your location, your preferences, products that you may have browsed recently, and any other information about you that an advertisers thinks will increase your tendency to click on the ad.

Credits: Talking: Geoffrey Challen (Assistant Professor, Computer Science and Engineering, University at Buffalo). Producing: Greg Bunyea (Undergraduate, Computer Science and Engineering, University at Buffalo).

Part of the https://www.internet-class.org online internet course. A blue Systems Research Group (https://www.bluegroup.systems) production.