Crefovi's Annabelle Gauberti on what to do when celebrities get it all wrong?
Channel: Crefovi
Date: 06/09/2014

Crefovi's founding partner, Annabelle Gauberti, explains what brands can do to protect themselves from misbehaviour of their brand ambassadors and endorsers. 

This presentation is part of the law of luxury goods series seminar on how to market through celebrities and music bands - endorsement contracts, product placement and publicity rights.