How to develop products, services, and businesses iteratively? - The Puzzle S01E04 [004]
Channel: OVERBRING
Date: 24/12/2023

In The Puzzle, Isaak Tsalicoglou (https://overbring.com) and Bruno Pešec (https://pesec.no) address a difficult business question for ten minutes. They speak from their rich personal experience, focusing on the practical and applicable.

In this episode Bruno and Isaak tackle the question of developing products, services, and businesses iteratively. They explore the concept of design thinking and iteration in the context of innovation. They discuss how traditional approaches to problem-solving can lead to a "knowledge gap" where options are narrowed down without fully exploring the possibilities. Instead, they advocate for a set-based approach that considers multiple options simultaneously, allowing for more informed decision-making. This involves creating a "design space" and then iteratively exploring different scenarios, eliminating those that don't align with the desired outcome. By embracing uncertainty and taking calculated risks, organizations can create innovative solutions that might not have been possible through traditional methods. The hosts also touch on the importance of prototyping and testing ideas in real-world settings to ensure they are viable. They highlight how this iterative approach can lead to quicker development time, higher quality results, and better economic benefits in the long run. Throughout the conversation, Bruno and Isaak share their expertise as engineers-turned-entrepreneurs, drawing from their own experiences and referencing relevant concepts in optimization theory.