How To Create Compelling Content
Channel: Mark Nelson
Date: 2020-02-13

How To Create Compelling Content 

The whole key to create compelling content is to make sure you know who you are talking to.

Most people don’t really take the time to nail down who their ideal customer is. Please don’t be one of them as this is a crucial piece of being successful in your business. 

To find your ideal customer you are going to need to spend some time writing out who you think you are serving (or who you want to serve) by answering the following questions:

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 1. Are they male or female? 
 2. What do they look like (hair/eye color, height, weight, etc.) 
 3. How old are they?
 4. Are they single, married, divorced, widowed? 
 5. Do they have children? If so, how many and what are their ages?
 6. Education Level (high school, vocational school, college, masters, doctorate)
 7. What do they do to earn a living? (blue collar, corporate, etc.)
 8. What books or type of books do they read?
 9. What are their favorite podcasts to listen to or blogs to read? Why do they like them?
 10.Where do they hang out online? (Facebook, Instagram, Linkedin, Pinterest, Twitter, Email inbox?)
 11.Who do they follow online? 
 12.Who or what inspires them? 
 13.What do they do in their free time?
 14.Are they happy where they are at in life? Why or why not?
Take your time and think this one through...What is their biggest pain point or frustration in life? What keeps them up at night?

The whole goal of this exercise is to make sure YOU are very sure of who you are serving. Make sure you have this person in your mind, your heart and when you are creating content for your ideal customer.

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