Google Ads Manual CPC: Bid at Ad Group or Keyword Level?
Channel: Hamid Pasha
Date: 24/04/2023

If you are someone who runs a Google Ads campaign with manual CPC bidding strategy, you might have faced this question that whether you should bid at keyword level or ad group level.

In this video, I'll be discussing the advantages of both strategies and which one is more suitable for your campaign.

Bidding at either ad group or keyword level have their own benefits. You will learn which strategy you should use, and how to set bids for your ad groups or keywords.

#ManualCPC #GoogleAds

00:00 Intro
00:24 Manual CPC Bidding Strategy
00:47 Benefits of Keyword Level Bidding
01:05 Benefits of Ad Group Level Bidding
01:43 Which Strategy to Use?
02:13 How to Set Ad Group Bids
02:34 How to Set Keyword Bids