Safe & Circular: Cradle to Cradle Design™ for the Circular Economy
Channel: Disruptive Innovation Festival - DIF
Date: 20/11/2018

Can products be made with healthy materials, be designed for circularity, use clean energy and water while treating all people with grace and dignity? While it may sound like an ambitious daydream to some, join McDonough as he shares how all of these goals can be achieved by embracing Cradle to Cradle Design™ in the search for "The Five Goods."

Cradle to Cradle Design encourages us to step back from the routines of daily problem-solving and rethink the frame conditions which shape our designs. As a design framework, Cradle to Cradle makes sure “goods” truly are good. This session will explore Cradle to Cradle Design’s role in a Safe and Circular Economy and how "The Five Goods" approach to Good Materials, Good Economy, Good Energy, Good Water and Good Lives can transform design.

McDonough will describe how applying this approach to molecules, products, buildings, landscapes, cities, eco-systems and even global crises such as ocean plastics can productively transform design decisions.