Caffeine Connect - Your Brand Is Your Promise
Channel: Disabled American Veterans
Date: 2023-02-23

A brand strategy serves as the foundation for your product, your business, yourself. Without a foundation, one opportunity becomes indistinguishable from the next. This means that every opportunity must be pursued.
 
Pete Canalichio is a former naval aviator, business leader and author who uses his considerable skills to help his fellow veterans succeed. 
 
A frequent DAV Patriot Boot Camp volunteer mentor, Pete has learned over many years about the pitfalls many veterepreneurs face when they try to make their branding too broad.
 
"When you start pursuing everything, no one thing or one person will feel connected to your brand. Nor will it feel connected. At this point what you offer will be purely generic, a commodity, dictated by the whims of the market," he says. "The best way to get connected is by finding out who we are, why we exist and what we are meant to do. Then we have a story to tell, a purpose to convey and a target to engage. That is when it gets exciting, rewarding, and worthwhile."
 
Join Pete for this no-cost opportunity to learn how to ensure your brand and company operate in an authentic, focused way that strategically leads to your success!