Intro - SportsDataSV 2014 - theCUBE
Channel: SiliconANGLE theCUBE
Date: 03/04/2014

Intro, at SportsData 2014 with John Furrier and Jeff Kelly

Big Data is coming alive in a very real way in Northern California. SiliconANGLE's John Furrier and Wikibon's Jeff Kelly sat down with top figures of the professional sports teams that call the Silicon Valley area home and discussed how their teams have embraced emerging technologies aimed at achieving successful front office operations, providing enhanced player and draft statistics on the field and improving the overall fan experience.

The idea that Big Data will be used in that third avenue is going to be one of the drivers for future wider adoption by the Enterprise in other industries. The near seamless integration of the technology in stadiums aimed at the fan user will appear similar to the rapid and widespread acceptance and adoption of mobile technology over the past decade. Once the general public is able to get their heads around what is now an amorphous concept, via the sports arena, there will be an increased pressure demand for the technology in other industries aimed at the customer level. And that can only be achieved, as was voiced in most of the interviews, when the organization as a whole works top to bottom to use the new technology to both streamline and add depth to their entire organization.