Long-Form vs Short-Form Content
Channel: Ayman Arab
Date: 07/02/2023

If you're a b2b business owner who's making content on youtube, hoping to get inbound leads, combine long-form and short-form content. This also applies to SMMA owners, and online coaches. You can get more inbound leads for your offer if you use short-form content at the top of your funnel, and long-form at the bottom.

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Short form content refers to videos or other forms of content that are brief and to-the-point. Examples of short form content include TikTok videos and YouTube Shorts. Content creation agencies such as an SMMA (Social Media Marketing Agency) or a short form content agency, such as Ayman Arab, can help businesses with their content marketing strategy by producing short form video content for platforms like YouTube. However, there is also value in long form content, which allows for a deeper dive into a topic and provides more in-depth information. When considering a content marketing strategy, it is important to weigh the benefits of both long form vs short form content and choose what will best serve the target audience. A content marketing course or tips from a content marketing expert can help businesses make informed decisions on their content marketing approach, including the use of long form vs short form video.

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