Kindle Countdown Deals - KDP Marketing Strategy
Channel: Ted Galdi
Date: 2024-04-08

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Kindle Countdown Deals can be a powerful marketing strategy for authors who self-publish books via KDP (Kindle Direct Publishing).

If your book is enrolled in KDP Select, four times a year, you'll have the chance to cut the price to 99c for a week, in the US and UK, while retaining a 70% royalty share.

These week-long time frames are ideal opportunities for hitting Amazon bestseller lists.

In the video, I give you tips for promoting your Kindle Countdown Deal, which cover:

-Deal sites, such as BookBub

-BookBub display ads

-Email marketing

-Social media marketing

By concentrating your marketing initiatives over a 5-day window, with your reach increasing daily, by day 5 you'll have a good chance of reaching Amazon bestseller lists, possibly even rising high up the lists.

This strategy is particularly helpful for self-published writers, who are responsible for their own book promotion.