#24 Community-led Growth - Olivia Nottebohm (Notion) | Builders' Studio: a Founder School by Slush
Channel: Slush
Date: 14/02/2022

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Community-led growth is a go-to-market strategy that relies on a community as a driver for customer acquisition, expansion and retention – growth. It can be a powerful growth strategy, especially for direct-to-consumer companies.

Olivia Nottebohm is Chief Revenue Officer of Notion, a company whose growth has been highly organic and has heavily revolved around a community. She'll be sharing her secrets on organizing your company for scale around community. How do you build your company inside-out, focused on community? How do you engage your community? How do you raise awareness and leverage ambassadors to expand your reach?
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Europe lacks a culture of company building mentorship. At Slush 2021, we dedicated a whole stage for horizontally applicable insights. Born out of the talks is Builders’ Studio: a Founder School by Slush. 

In thirty episodes, we go through the lifecycle of how iconic companies are built. Beginning with the early days of a startup and ending with exit, with everything in-between. Put together, these talks cover a startup’s journey, forming a playbook on building sensational companies.

To explore the series, visit: https://www.slush.org/events/resource-bank/builders-studio

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