Tom Pace of Netrise.io about the State of Startups with Industry Analysts
Channel: The State of Startups with Industry Analysts
Date: 2023-03-02

Tom Pace is the Co-founder and CEO of Netrise. Based in Austin, Texas, USA, and three years in business, Netrise is providing visibility and risk-identification to XIoT (extended internet-of-things) devices such as ICS, medical devices, embedded systems in vehicles, telecommunications equipment, etc. It's a very nascent space with little dedicated industry analyst coverage but various overlapping areas. Netrise has practised analyst relations without a budget, purely through briefings, and still got mentioned on top-tier analyst publications already.

Tom shares how he first got in contact with the function of analyst relations while he was a senior director of consulting at a previous company. And we talk about how he has been using industry analysts in the early stages of Netrise's journey and going forward. 

A key topic of the interview is the importance of educating analysts about the hard criteria that differentiate innovative startup solutions from longer established (and thus powerful) imitators who are quick to hop on the trend but merely use the words without the actual capabilities. This is incredibly important for real innovators and a strong driver for analyst interest in startups. It is one example of how startups can make industry analysts influence their sharpest weapon in changing a playing field.

Find our guest Tom Pace on Linkedin:
https://www.linkedin.com/in/pacethomas

Get to know Netrise.io:
https://www.linkedin.com/company/netriseinc
https://www.netrise.io

THE SSIA INTERVIEW SERIES

...is a bi-weekly video podcast hosted by analyst relations specialists Chris Holscher and Robin Schaffer. The interviews complement the SSIA research programme that we started in 2022 with the University of Edinburgh Business School.

Watch the results webinar: https://youtu.be/ygAFB-4v4lM

The SSIA interviews feature practitioners across the B2B tech playing field. You get first-hand experiences from people in charge of startup product-market-fit, brand reputation, and scaling the business. You get the inside perspective from industry analysts examining buyer demand, innovative approaches and emerging vendor relevance to the change and disruptions of entire categories that seemed to be cemented just yesterday...  

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Chris Holscher:  https://de.linkedin.com/in/holscherc/
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