Wants, needs, fears. Benefits, features, experience #shorts
Channel: JDM
Date: 2022-07-22

Your value proposition is the fit between your customer and your product. There are two sides.

On the customer side, you have needs, wants, and fears. A need is a rational thing customers have to get done. On the other hand, a want is aspirational. It's what they daydream about. It's emotional. Lastly, a fear is something to be avoided, and those can be either emotional or rational.

So, customers have needs, wants, and fears. Products have features, benefits, and experience.

Features address needs. This is how your product like literally functions. Features are rational. Benefits, on the other hand, address wants. This is what your product achieves for the customer. Lastly, experience addresses fears. How does using your product or service make the customer feel? 

Needs, wants, fears. Features, benefits, experience. When you have alignment there, fit, that’s when you have a compelling value proposition.