Cool & Cool CEO Arif Pardesi a successful Pakistani businessman first Pakistani FMCG product
Channel: Mediatrack
Date: 2022-07-30

If Pakistanis are now more than familiar with the Cool & Cool brand, it is not just because it sponsored cricket matches for more than a decade, but also because its sanitisers have been everywhere since the pandemic hit.

But where did the journey begin?

For this, we need to go back to the early 2000s, when Arif Pardesi, now CEO of Cool & Cool’s ABC International Limited, was in Turkey.

“I was having dinner in Turkey. At the end of our meal, we were given a wet wipe to clean our hands. These were perhaps common in the Far East but not in Dubai at the time, and I liked their fragrance,” said Pardesi during his conversation with Asma Mustafa Khan on Aaj News’ In the Arena.

He collected a few samples and flew back to Dubai.

Within an hour of landing home, he was in the city’s supermarkets looking at similar products and researching what was available. The very next day, he was back in Turkey contacting factory owners about importing the product to Dubai.

And there has been no looking back since. Along with wet wipes, Cool & Cool now manufactures over 600 products, including baby toiletries, tissue papers, skincare products sanities and shower gels, according to information on its website.