Webinar: Writing Narratives & Storytelling for PMs by Zalando Sr PM, Mourad Salih
Channel: Product School
Date: 2023-12-06

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Uncover the secrets of effective product management and explore the unique Working Backwards process, employed by tech giants like Amazon, Zalando, Google, and Microsoft. This approach places the customer at the forefront, requiring product managers to craft narratives that vividly depict the customer's journey. Join us to grasp how well-written narratives serve as powerful tools, aiding communication, alignment with senior management, and clarity for the entire team.

Key Takeaways:

- Powerful Communication: Learn how well-crafted narratives enhance communication, engaging stakeholders and inspiring buy-in.
- Effectiveness of Narratives: Understand why written narratives often outshine flashy presentations, allowing for thoughtful digestion and feedback.
- Permanent Vision Record: Discover the value of written narratives as a lasting record, providing a clear, living document for the product vision.

ABOUT THE SPEAKER:
Mourad, a Senior PM at Zalando, brings a wealth of experience in scaled two-sided marketplace products. His career is marked by a successful track record in navigating the complete product development lifecycle, from strategic inception to efficient execution.

ABOUT US:
Product School (https://prdct.school/3DYNwmd) is the global leader in Product training with a community of over two million product professionals.

All of our instructors are Product Leaders working at top Silicon Valley companies including Google, Meta, Netflix, Airbnb, Uber, and Amazon. 

Designed to fit into your work schedule, all certifications are taught live online in small cohorts. 

Our methodology features the hands-on experience you need to build digital products, lead cross-functional teams, and career coaching to get your product management job or promotion.

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