Brett Fairbairn: Imagination Matters
Channel: Columinate
Date: 2012-05-15

Brett Fairbairn, Fellow in Cooperative Thought & Ideas [bio]
Centre for the Study of Cooperatives at University of Saskatchewan
 
Saskatoon, SK, Canada
 
"Change is the new normal", says Professor Fairbairn.  And it's up to us and our imaginations to stay on top of all this change.  He makes the case for considering co-operative ventures as both enterprises, and associations, and in this way we can think about adapting nimbly to both shifts in the marketplace, as well (and equally as important) as shifts in our members' needs.
 
Runtime: 13:12
Excerpted from his 2012 CCMA Keynote Address