Big Data: Beyond the 'Bigness' and the Technology
Channel: Apigee
Date: 2012-05-03

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"Data as Currency and Catalyst in the App Economy"

Big Data is more than "Big"; more than just a tool set. Anant Jhingran discusses moving beyond the "bigness" and technology hype to how your business needs to respond to the explosion of new, disparate and dynamic data sources as customer interaction and control shifts to the edge of the enterprise. What strategies will augment and correlate data from across new and diverse sets of data sources, and increase the signal to noise ratio?