The Tools Transforming Traditional TV - James Shears, Extreme Reach
Channel: VMA Media
Date: 2019-04-17

James Shears shares insights on what he sees as the current barriers in video, to what tools are transforming traditional TV and ultimately where he sees video headed. From a lack of closed loop opportunities in traditional TV to concerns around privacy, there are no silver bullet solutions yet, but we’re on our way!

Featuring: 
James Shears, VP, Advanced Advertising, Extreme Reach

Filmed at the Videonomics Chicago Roundtable 2019 
https://www.vmamedia.com/event/chicago/