Big Media Companies Are Now Taking Big Risks - Ben Blatt
Channel: VMA Media
Date: 2015-12-18

Ben Blatt is the ABC Executive with full oversight of all Digital Marketing activities and strategy for ABC Entertainment. As such, he is responsible for both the launch and sustaining marketing campaigns across Daytime, Primetime and Late Night programming accounting for over 40 series and specials per year. He’s a busy guy, but he sat down with us at the Videonomics Summit to talk about the evolution of the video medium and how premium content needs to be accessible, but also maintained in a way that sets it aside from any other of the gazillions of pieces of content being uploaded daily. Ben has a very interesting and challenging role in the Videonomics landscape and his comments provide an insiders view of the future of premium content.

Featuring:
Benjamin Blatt, Executive Director, Digital Strategy at ABC

Filmed at Videonomics Santa Barbara Summit, 2015
http://vmamedia.com/event/videonomics-summit/