084: Architecture as a Superpower: Going Above and Beyond the Building with Adam Scott, FREESTATE
Channel: Business of Architecture
Date: 2020-04-04

Before the lockdown I had the opportunity to meet with Adam Scott who is the founder of experience master planners FREESTATE.

Adam is an architect and pioneer in brand experience having worked with some of the world's most innovative brands and city makers including Melbourne Airport, Virgin Atlantic, Samsung and Sony to name a few. 

Adam is an advocate for the power of architectural thinking beyond just buildings and describes it as a super power that many highly successful people working in different disciplines and industries have utilised.

In this episode you will discover:
-  How Adam utilised his architectural expertise from promoting live club nights to building a pioneering global experience masterplanning agency 
- What is brand and why architects are well suited to think about it
- How architects can move into new modes of architectural practice and design

This week's resources:

Discovery call with Rion
https://www.businessofarchitecture.co.uk/discoverycall

FREESTATE
https://www.freestate.co.uk