How the E-A-T Ecosystem Has Transformed Organic Search [MozCon 2021] — Lily Ray
Channel: Moz
Date: 2023-06-18

𝗧𝗶𝘁𝗹𝗲: How the E-A-T Ecosystem Has Transformed Organic Search [MozCon 2021] — Lily Ray

𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻: Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.

𝗠𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗯𝘆 𝗟𝗶𝗹𝘆 𝗥𝗮𝘆
👉 Whiteboard Friday Episodes by Lily Ray
https://mz.cm/3JjmzMN
https://mz.cm/3Nx3cCk

👉 Blog Posts by Lily Ray
https://mz.cm/3qQsOBd
https://mz.cm/441RqoX

👉 MozCon talks by Lily Ray
https://mz.cm/3p6bA2h

𝗠𝗼𝗿𝗲 𝗼𝗻 𝗘-𝗔-𝗧
How to E-A-T Ethically with Digital PR
https://mz.cm/3qPpVkb
5 Things I Learned About E-A-T by Analyzing 647 Search Results
https://mz.cm/3EgkrDf

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗮𝘁 𝗠𝗼𝘇𝗖𝗼𝗻 https://mz.cm/3NgZX1N

𝗙𝗼𝗹𝗹𝗼𝘄 𝗟𝗶𝗹𝘆
LinkedIn https://mz.cm/445heAt
Twitter https://mz.cm/440Y26Y

𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗦𝗘𝗢
Instagram https://mz.cm/43FHLnC
Twitter https://mz.cm/3CgyuXK
LinkedIn https://mz.cm/3oOnqxJ