"Embrace the Tangy Rebellion: Tango's Daring Return with 'Bust' Campaign" #shorts
Channel: THALIHITA
Date: 2023-05-11

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"Embrace the Tangy Rebellion: Tango's Daring Return with 'Bust' Campaign" #shorts

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Get ready to be Tangoed in the most daring and hilarious way! Tango, the iconic fruity drink brand, is back and targeting a new audience with its "Dangerously Potent Flavor." The multi-million pound integrated campaign, titled "Bust," is a masterstroke from the creative geniuses at VCCP London and Girl&Bear. This campaign takes Tango's boldness to new heights, breaking category norms in the soft drinks market. The 60-second film, directed by comedic maestro Ben Tonge and produced by Girl&Bear, features a mock police raid on a suspected "dark berries lab" that leads to a police officer being exposed to dangerous levels of Tango and being completely Tangoed. It's a hilarious and mischievous adventure that pays homage to Tango's daring adverts from the 90s and 2000s. Celebrating those who break free and express themselves fully, Tango's imaginary world portrays its flavor as so intense and powerful that authorities want to ban it. With its classic British humor roots intact, Tango engages its audience and adds a fresh twist to the brand. Join the fun and experience the tangy fruit flavors of Tango in a world where being Tangoed is a badge of honor.

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00:00 "Embrace the Tangy Rebellion: Tango's Daring Return with 'Bust' Campaign"
Get ready to embrace the daring and hilarious return of Tango, the iconic fruity drink brand, with its multi-million pound integrated campaign titled "Bust." This campaign, created by VCCP London and Girl&Bear, targets a new audience while re-establishing Tango's position in youth culture. Building on the brand's new platform of "dangerously potent flavor," Tango aims to captivate Gen Z consumers. The campaign's centerpiece is a 60-second film that pays homage to Tango's bold and audacious adverts from the 90s and 2000s. Directed by renowned comedic director Ben Tonge and produced by Girl&Bear, the film takes viewers on a riotous journey as a mock police raid on a suspected "dark berries lab" exposes a police officer to dangerous levels of Tango, leaving him hilariously "completely Tango'd." Tango's commitment to pushing boundaries and its unmistakable British humor shine through in this campaign, breaking category norms in the soft drinks market and engaging the audience with its mischievous charm.

In a world where conformity is often expected, Tango celebrates those who break free and fully express themselves. The "Bust" campaign introduces an imaginary world where Tango is deemed a dangerously powerful flavor with an intense effect that authorities want to ban. This creative concept not only adds a fresh twist to the brand but also effectively engages the audience by highlighting Tango's distinctiveness. Harriet Dyson, Marketing Controller Fruit Flavored Carbonates at Britvic, expresses her excitement about the campaign's potential to showcase the tangy fruit flavors of Tango. George Wait, Creative Director at VCCP, shares his enthusiasm for returning the brand to its roots and continuing to play in the edgy and unmistakably "Tango" universe. Supported by bold and colorful assets, the campaign creates an irresistible world where Tango's classic Orange, Apple, and Dark Berry flavors take center stage. Additionally, the campaign aligns with Britvic's sustainability strategy by promoting healthier choices with the popular Dark Berry Sugar-Free flavor. Join Tango on this exhilarating journey, where being Tangoed becomes a symbol of embracing your true self and experiencing the dangerously potent flavor that only Tango can deliver.