Meet My Identity.
Channel: lilmistress12345
Date: 2011-11-30

My partner and I made this video for an activism project in which we targeted women who are subjects of niche marketing in consumer culture. Many females believe that commodities will define them as an individual within the masses. The fact is that advertisements do not convey YOUR reality, but an idealized one. Also, buyers tend to forget the methods of production that go into what they're purchasing, whether it is sweatshops (for Nike) or general factory labour. In either case, its not glamourous. This video does not in any way imply that the brands mentioned utilize sweatshops. Also, this video is not for monetary gain - just a school project!