Aditi Srivastav on the Statue of Liberty Pedestal Fund at #IWITOT14
Channel: Howard Lake
Date: 2014-09-17

Aditi Srivastav, Supporter Retention Officer at Plan UK, describes the significance of the Statute of Liberty Pedestal Fund campaign in 1885.

It was masterminded by newspaper publisher Joseph Pulitzer, who purposely suggested that the appeal was for working class New Yorkers, not the wealthy plutocrats.

And of course, the campaign benefited his newspaper and sales soared.

The campaign raised $100,000, the equivalent today of $2.3 million. Most donations were for less than $1.

She describes the incentives offered to donors, the modest amount requested ($1), and the urgency of the campaign. Not surprisingly, she sees it as an early example of crowdfunding.

She was speaking at I Wish I'd Thought of That (IWITOT) at the Barbican Cinema in London on 16 September 2014.

http://www.fundraising.co.uk/2014/09/17/19-inspiring-fundraising-ideas-shared-wish-id-thought-2014/

Run by SOFII.org and supported by OpenFundraising.com, it involves 20 (19 this year) fundraisers sharing inspiring and effective fundraising campaigns and ideas that they wish they'd thought of.

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