Gather Amusement Park Consumer Demographic Information in Mintel
Channel: Chad Boeninger
Date: 2023-02-10

Use Mintel to gather critical consumer information for consumers of a product category or who engage in a particular consumer activity.  This video uses the amusement park / theme park consumer as an example to explore the Mintel Databook to gather consumer demographic data.    Note that Mintel is a subscription database, so if you are not affiliated with Ohio University, please check with your own library about access.