The Imagine Better Series: The New Frontiers of Compliance and Consumption
Channel: Solutions House
Date: 20/01/2022

More and more people want to buy products and brands that make a positive impact on the world. But with the proliferation of greenwash, consumer trust is eroding and regulators are now stepping in. At the same time there are new calls to action to fundamentally transform consumer culture and consumerism.

How can businesses, brands and consumers navigate this evolving landscape?

Futerra’s Group CEO, Lucy Shea hosts a discussion with Aja Barber, Fashion Consultant and author of Consumed: The Need For Collective Change; Colonialism, Climate Change & Consumerism and Cecilia Parker Aranha, Consumer Protection Director, Competition and Markets Authority.

In this webinar they explore the CMA’s new Green Claims Code, which helps businesses to understand how to communicate their green credentials while complying with their existing obligations under consumer protection law. They also discuss key insights from Aja Barber’s new book and what the future of consumer culture could look like.

CMA Green Claims Code: https://www.gov.uk/government/publications/green-claims-code-making-environmental-claims/environmental-claims-on-goods-and-services
Aja Barber 'Consumed': https://amzn.to/3FP06lU