Yes, but WHY? Tenessa Gemelke on content strategy for nonprofits.
Channel: MAPTechWorks
Date: 2014-03-28

Websites, newsletters, press releases, fundraising materials, social media posts—content is one of your most important assets, and your clients and donors seem to need accurate, useful information served up through every digital channel—right now. But how do these efforts move your mission forward? And which ones are actually rewarding and sustainable?

In this recorded MAP TechWorks session, learn how content strategy can align the resources of your organization with the needs of your constituents. This presentation will cover:

* A brief overview of the basic principles of content strategy
* Advice for making sure your content supports your financial model
* Filters to help you learn when to say "no" to content
* Takeaway tools you can use to start working more strategically

Be sure to download Tenessa's terrific slides and resources at maptechworks.org.

ABOUT THE SPEAKER

Tenessa Gemelke leans around the side of an office cubicle.Tenessa Gemelke is the manager of communication and events at Brain Traffic, a world-renowned consultancy that helps organizations deal with their messy online content problems.

With a background in editorial work and volunteerism, Tenessa is always eager to help nonprofits get their communication strategy right. That's why she and Brain Traffic have launched Confab for Nonprofits, an event that explores the unique challenges of content strategy outside of the business world.