The Modern Customer Experience Revolution | Robert Gentz (Zalando) & Iain Martin (Forbes)
Channel: Slush
Date: 05/12/2023

The Modern Customer Experience Revolution

When Zalando was founded 15 years ago, e-commerce looked very different from today. Customers were allured by the comfort of shopping from their own homes, but the relationship between company and customer was transactional. Since then, E-commerce has evolved rapidly. And so have consumers. They don’t just want more, they desire an immersive experience with a high level of convenience, inspiration, and personalization.

Adapting to changing times, Robert Gentz, CEO and co-founder of Zalando, has woven customer journeys that ignite excitement, bring inspiration, and build trust. With Iain Martin from Forbes by his side, learn how Robert appeals to customers with each new evolution of e-commerce.

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Thumbnail photo (c) Riikka Vaahtera