On the Branding of Nations: The Case of the US - Horasis USA Meeting 2022
Channel: Horasis Org
Date: 2022-03-05

A national brand can be understood as the reputation of a country, with particular reference to economics, politics, and the cultural sector. What are the advantages for a country of having a strong nation brand?  How is the US perceived abroad? And is it still the world's top soft power?
• Aditya Berlia, Founder, Svran-Apeejay Journalism Foundation, India
• Christine Koetsier, Chief Executive Officer, GEM Partners, The Netherlands
• Barry Lustig, Founder, Cormorant Group, Japan
• Rohan Shetty, Co-founder, Icon Maritime Technologies Group, USA
Chaired by
• Harjiv Singh, Founder and Chief Executive Officer, Gutenberg,