The Conference Poster Project — Hans Schellhas
Channel: TypeCon
Date: 2022-06-27

Recorded during TypeCon2016: Resound in Seattle, Washington

Practicing graphic designers most frequently engage with typography in the form of text. Fluency can take years to develop. As such, it is essential for educators to teach typography principles in ways that both reinforce the basics through repetition and also deliver lessons that routinely layer these fundamentals in the process of learning new next-level skills.

This presentation will provide a detailed look into the methodology of a multiple stage learning process that effectively leads to reinforcement of foundational lessons while students progressively advance their skills. The context of the project is a conference poster, which provides the opportunity to build complex text content and imagery upon simpler typesetting variation studies. The end result is a large and sophisticated poster, but the gradual process prevents students from being overwhelmed and allows a focused investigation for sustaining learning outcomes.