VOICEFIRST: READY YOUR CONTENT TO SERVE 50% OF GLOBAL SEARCHES
Channel: DrupalCamp NJ
Date: 2020-02-01

Gaurav Mishra

20% of Global searches is Voice-based and in the next 2 years by 2020; this number will increase to 50%. If that does not bother a content creator or marketer! I am not sure what will!

Search is changing, and so is the way consumers choose to engage with businesses locally or globally. There is a distinct move away from screens and keyboards, and into voice-based interactions. Voice search is becoming a fast-growing habit across consumer segments and fundamentally transforming how people and businesses transact on the internet. 

Consider this:

According to Technavio, the voice recognition market will be a massive $601 million industry by 2019. 

Christmas 2017, the Amazon Echo Dot was the best-selling holiday gift 

Here are some key takeaways:

Why a voice content strategy is critical for enterprises

How and Why to make your content future proof

The differences between voice-based and web-based content, and how that affects the user experience

The basics of optimizing your content for voice search

Why bots should be your next strategic investment

Demos: 

Implementation of Speakable schema and how that works.

A quick view of the schemas important for the VSO

Example of sites ranking in the Voice 

Video of my talks 

Tech Triveni: https://www.youtube.com/watch?v=7zRR2of5s8s 
Decoupled Days 2019 https://www.youtube.com/watch?v=t9k8kbkIAwM
Last couple of talks on the same topic:

TexasCamp 2019 https://2019.texascamp.org/sessions/voicefirst-ready-your-content-to-serve-50-of-global-searches
NYC Meetup November https://www.meetup.com/drupalnyc/events/264765912/
Voice First World! (2).pdf
1.4 MB
Who Should Attend
Content Editors
Decision Makers
Site Builders
Prerequisites
None

https://www.drupalcampnj.org/sessions/voicefirst-ready-your-content-serve-50-global-searches