What Every Audience Wants to Know - Part 7 of 7 (60-Second Storytelling Tip #111)
Channel: Speaking CPR
Date: 05/11/2021

https://speakingcpr.com/3-steps-to-story-mastery/

This is the seventh and final question of Michael Hauge's "Seven Questions That Your Story Should Answer" if you want to earn people's business. It's a tricky one. The question is:

”Do I like you?" 

Likeability is important when you're in business. You don't wanna be a jerk. You don't want to be somebody that turns people completely off. But, you also shouldn't put all of your effort into making sure that everybody likes you. Guess what? 

It ain't gonna happen. What you want to convey is that you're a likable person. You're somebody easy to work with, and then if people have troubles or struggles, they can depend on you to stick with them. 

I talk about this in the story of my client, Patti. Through her dialogue, she conveyed that even when she was struggling with the ideas I was teaching her, I stuck with her. That makes me likable. 

What's more important is that the characters in your story have to be like the people sitting in your audience. Their struggles have to be similar. It’s important that people like you, but don't make it so all-encompassing, that if one person doesn't like you, it sends you into distress because that isn't gonna happen.

A good story will weed out people who don't want to work with you, which will save you a lot of time on the backend. You'll avoid one-to-one meetings with people who don't match up well with you, chasing people who are never gonna do business with you. 

So there's the seventh question, "Do I like you?" 

I hope that these seven questions have helped you get more focused on your story, to ensure that the people you're talking to will want to do business with you.

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Earn their trust
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For more information and to purchase, visit: https://speakingcpr.com/3-steps-to-story-mastery/