Insights on Influence from Celebrity Social Media Managers
Channel: Jason Falls
Date: 2022-12-05

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In the context of influencer marketing, there’s a big difference between an influencer and a celebrity. My definition of that difference has always been that an influencer is someone who built an audience on social media by creating content on social media. A celebrity is someone who built an audience on social media because of something else. They’re an actor. Or singer. Or politician. Or athlete. 

Social media content is not their primary thing. 

Now, before I go further, let me circle back to the very premise of this show and my approach to influence marketing. An influencer, broadly defined, is someone who can persuade an audience to take action. That can be someone offline. Not on social media. But for the sake of this discussion, we’re confining the definition to a social media influencer. 

So celebrities have big audiences on social media, but not necessarily because of their social media.

However, celebrity social media can be quite compelling and certainly advantageous to their career and visibility if managed properly. 

A lot of times, that’s where Cassie Petrey comes in. She is the CEO of CrowdSurf. It is an entertainment industry firm that handles social media content for big stars like Britney Spears, Camila Cabello and The BackStreet Boys. 

Cassie founded Crowd Surf with a friend after managing MySpace pages for country music stars back in the mid-2000s. She came to prominence in the music industry and quickly realized there was opportunity in handling these emerging online content platforms for the stars. That was 17 years ago. 

It’s that depth of experience with celebrities and social media that compelled me to ask Cassie to come on the show. It’s insightful for us to hear what the upper echelon of creators are doing, even if they aren’t the types of creators we in the influencer space are typically dealing with. 

Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It’s an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. With Cipio.ai, you get the vital social media discovery and data you need for your typical influencer marketing effort. But additional apps help you uncover raving fans in your own community to increase sales, retention and engagement.

The best thing about Cipio.ai? You can start using it for free. Influencer discovery and list building doesn’t cost a thing. Go to jasonfalls.co/cipio and see the software that was so good, I joined the team.

LINKS: 

Cassie Petrey on LinkedIn: https://www.linkedin.com/in/cassiepetrey/
Crowd Surf: https://crowdsurf.net/
CIPIO.ai: https://jasonfalls.co/cipio