Creating a Crisis Communication Plan, Ania Kubicki & Laura Witte | 2021 Float Conference
Channel: Float Conference
Date: 02/04/2022

Beyond the waiver: creating a crisis communication plan for your business

When an emergency occurs, the need to communicate is immediate. If business operations are disrupted due to an emergency, clients will have questions. Employees and their families will want information. Members of the community may have questions, especially if they are feeling worried by the incident. All of these “audiences” will want information and you may find yourself at the end of a very busy phone line. Are you prepared? What will you say and to whom?

An important component of the preparedness program is the crisis communications plan. A business must be able to respond promptly, accurately and confidently during an emergency in the hours and days that follow.

In this workshop, Ania Kubicki and Laura Witte discuss developing a crisis communications plan, including float spa specific scenarios, using Witte's experience of owning a float spa franchise. Ania Kubicki offers guidance for drafting key messages and explain dos and don'ts of how to effectively communicate relevant information during and following an incident.