Setting Up a Rental Division: 2012 Rural Lifestyle Dealer of the Year (Mid-State Equipment)
Channel: Rural Lifestyle Dealer
Date: 2012-10-23

Chris Frodel and Bryan Hanson, owners of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment in Janesville, Wis., talk about the shift they have made to accommodate the rental market. For Mid-State, the rental division is an entirely separate business. Frodel says that store managers keep a log of products that generate interest among customers to expand the rental line. They also evaluate the under performing rental products.