Unlock the Content Matrix: Hack Your Way to Content Glory - Episode 2 - The Content Classroom
Channel: Javelin Content
Date: 10/10/2023

Clips from the full episode - available on the "Content Classroom" Podcast - https://youtu.be/ncKDZv7gj2s

Paul, the Banksy of LinkedIn and founder of Javelin Content, takes you on a rollercoaster ride through the labyrinth of LinkedIn content creation. Forget spray cans and stencils; arm yourself with repurposing hacks, content stretchers, and community engagement tactics to leave your indelible mark on LinkedIn!

Major Talking Points:

Content Multiplication: The Potato Gun Effect

You shoot one potato, you get mashed potatoes, hash browns, and fries. One idea can fuel multiple posts.

The Carousel Strategy: Your Personal Netflix

Think of your content like binge-worthy episodes. Make it a series, get people hooked, and they'll keep coming back for more.

Buddy System: LinkedIn Content is a Co-Op Game

Collaborate and do a duet with your business partner or friend. It's like a buddy-cop movie but for business networking.

Tech Tools: Your Content Swiss Army Knife

From Canva’s AI wizardry to Riverside's video snippets, make technology your sidekick.

The Accountability Conundrum: Who's Your Content Gym Buddy?

You wouldn't skip leg day, so don't skip your content day. Have someone to hold you accountable.

ADHD & Procrastination: Your Nemeses Unmasked

If Paul can do it with ADHD, so can you. Learn to outsmart your procrastination.
Interesting Takeaways:

Your posts should be "sibling-like," related but not identical twins.

You don't need to reinvent the wheel every day. Stick to what you know and branch out organically.
The "fake client interview" tactic: Practice questions with your partner as if you're clients, a fantastic content prep method.


Paul's personal engagement pledge: He'll be your content's wingman, giving it the engagement boost it needs!

Feeling lost in the LinkedIn wilderness? Watch this episode and become the Tarzan of content creation! Swing by, won't you