VIDEO 6: What Top Affiliates Do Differently With Their Blogs
Channel: Norton Marketing
Date: 2021-02-22

Most affiliates set up a blog to advertise some of their wares. However, there are a few little tricks that separate the top affiliates from everyone else – and you’re going to learn more about these tricks in this video.

So first up, if you don’t already have a blog, then you need to install one on your site. The good news is this is a fairly easy task. Even those among us who aren’t super geeks can do this. So feel free to put your pocket protector away and take off your horn-rimmed glasses, because your geeky super powers aren’t needed today.

What you need to do to set up your blog is use WordPress, which is totally free. The best and most secure way to set up this blogging platform is to go to WordPress.org, download the files, and then follow their detailed instructions about how to upload and install these files on your site. You’ll find plenty of documentation as well as a support forum if you have any questions about this process.

If your web host uses cPanel or a similar dashboard, you may have noticed an option to install WordPress automatically with just a few clicks of your mouse. Yes, this option is fast and easy. However, WordPress experts agree that your installation will be much more secure if you download the files off of WordPress.org and install them yourself.

Once you get set up, you can then change your theme – which is your overall design -- if the default theme doesn’t work for you.  You can find thousands of free themes on WordPress.org, or you can use a trusted premium theme provider like Studio Press or Elegant Themes. Again, WordPress.org has complete documentation on their site showing you how to change themes with just a couple clicks in your WordPress dashboard.

Okay… sit back and relax, because I’m done with the tech talk. Now let’s get to the good stuff. If this video was a box of Cracker Jacks, then what’s coming up would be the fun toy inside…

That’s because you’re now going to discover what the super affiliates do differently with their blogs. 

First off, one of the things the top affiliates do is they make sure their email lists and blog work in tandem. One way to do this is to send out a “teaser” email, with a link to the blog to read the rest of an article.

Let me tell you why…

Have you ever received a big envelope from the sweepstakes company Publisher’s Clearing House or something similar? When you open these envelopes, all sorts of pieces of paper fall out. This is completely intentional. 

One of the creative directors from Publishing Clearing House admitted to me that they don’t send single-page letters, because people won’t even read them before tossing them. Instead, Publisher’s Clearing House sends an envelope full of intriguing pieces of paper of different sizes, because this completely engages the recipient as they start sifting through this stuff to see what all is in the envelope. 

Next thing you know, the recipient is reading this piece… and then that piece… and soon they’re completely hooked and looking at everything.

So what you need to do is steal a page from the Publisher’s Clearing House playbook. If you just send an email to someone, that’s like sending a single letter. But if you send a teaser and get people to click through to your blog, then you have a chance to engage them, hook them, and reel them in with multiple content pieces – just like Publisher’s Clearing House.

Think about it…

When someone lands on your blog to read your newsletter, your goal is to get them to click through and buy the product you’re recommending. But if they don’t do that, you can use a pop up window or other strategy to redirect them to another related offer.

So instead of just having one shot to sell something via an email newsletter, you send readers to your blog and put multiple offers in front of them if they don’t bite on the first one.  

The second thing the top affiliates do differently is they focus on engaging their audience and building a relationship with them. That’s because people buy from those they know, like and trust. If you can secure these feelings in your prospects, then you can sell them anything.

The key here is to think “infotainment.” This is where you offer information while entertaining your readers.

You see, no one likes to read information that feels like it’s coming out of a college textbook. No one likes to watch videos that make the view feel like they’re listening to the monotone “mwah mwah mwah” teachers on the Charlie Brown cartoons.




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