ML 360 By Nitya Bhalla Data Science Leader at Nielsen South Asia [MLDS2020]
Channel: Analytics India Magazine
Date: 31/01/2020

Machine Learning Developers Summit 2020For more details, visit: https://www.mlds.analyticsindiasummit.com/

To Unlock What’s Next, you need to be armed with the right tools – tools that help you navigate a fast-transforming digital ecosystem. The advancement of digital ways and technology is adding vastly to the pool of usable data, powering modern research and measurement techniques using Artificial Intelligence, Machine Learning, and similar methodologies. This session will give you a 360 degree view of how to uncover and discover the transformative tools that are required to address the business challenges of the future and make real headway by taking bolder, better, and faster decisions. We will discuss use cases talking about how ML algorithms have been tuned to give a level of accuracy and flexibility to be deployed at a global organization level. Our journey on this path has begun, and we will share the learnings of our transformation.


Nitya Bhalla has an overall experience of ~20 years in the analytics and research industry. She has
led several roles across multiple functions and projects largely at Nielsen and Kantar Millward Brown.
Nitya currently leads Data Science for Nielsen South Asia.
Nitya also leads the Diversity &amp; Inclusion efforts for Nielsen South Asia and has facilitated the launch
of multiple Employee Resource Groups.
She has been a speaker at various industry forums such as the Confederation of Indian Industries
(Pune Chapter), Paul Writer Events, Bangalore, GCM worldwide and Nielsen Consumer 360 (annual
client conference). She has authored/co-authored several thought leadership articles and featured
insights.
Nitya did her Bachelors in Statistics followed by Masters in Business Management from Faculty of
Management Studies, MS University of Baroda.  She is a qualified Six Sigma Black Belt certified by
the Indian Statistical Institute.