Just because it's GOOGLE… Does it mean they know Advertising?
Channel: BizKaboom-SmallBusinessMarketing
Date: 18/01/2018

Google makes a Change! For years Google has advertised using Direct Mail. But their recent direct mail piece contains a change. Can you figure out what it is? And if you do, can you tell if it's better than the old one? You're the judge on Google at last, in this episode of GBU Ads!

NOTE: I found this in a pile of papers. Didn't realize it was from clear back at the end of '16. But the principles discussed hold up, and interestingly enough, I haven't seen the same offer again from Google. What's that tell you?