Cannes Digest: A Stark Warning to the Advertising Industry from Goodby Silverstein & Partners
Channel: Cannes Lions Learnings
Date: 2013-08-19

At Cannes Lions 2013, Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, warns that the current state of the advertising industry is uncreative, falling behind culture, and heading towards stagnation. Instead, he argues that the idea of "hacking" is key for the industry to thrive and demands that people cultivate a healthy disregard for advertising.