Obviously Absurd: Lipton Hard Iced Tea's Hilariously Unconventional Ad Campaign #shorts
Channel: THALIHITA
Date: 21/05/2023

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Obviously Absurd: Lipton Hard Iced Tea's Hilariously Unconventional Ad Campaign #shorts

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Introducing Lipton Hard Iced Tea, America's favorite tea brand, diving into the exciting world of hard iced tea with a series of hilariously unconventional ads titled 'Obviously.' Created by the innovative Founders Agency, these ads seamlessly blend deadpan comedy and absurdity to capture your attention. Experience the unexpected as a boss rides a mechanical bull in the office, confusion reigns at a pool party-turned-billiards party, and a couple unknowingly becomes art subjects in a painter's studio. These situations may be obvious in their absurdity, just like Lipton's decision to enter the spiked iced tea market. With a delightful 5% alcohol content, Lipton Hard Iced Tea comes in Lemon, Peach, Strawberry, and Half & Half flavors. Get ready for a refreshing twist on Lipton's smooth and balanced flavor. Launching in select markets this year and nationwide in 2024, this campaign promises to make Lipton Hard Iced Tea an unforgettable experience. Catch these ads on various US channels, including out-of-home, connected TV, digital, and social media.

TIMESTAMPS :
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Introducing Lipton Hard Iced Tea, the iconic tea brand that has now ventured into the exciting world of hard iced tea. In their brilliant and outlandish ad campaign titled 'Obviously,' Lipton combines deadpan comedy and absurd scenarios to capture viewers' attention and make their new product memorable. From a boss joyfully riding a mechanical bull in the office to a hilarious mix-up between a swimming pool party and a billiards party, these ads play with the concept of the 'obvious' in unexpected ways. In another spot, a couple unwittingly becomes subjects for an artist, mistaking his studio for a photo booth. These amusing situations underscore Lipton's decision to enter the spiked iced tea category, just as obvious as the scenarios portrayed. Lipton Hard Iced Tea features a 5% alcohol content per serving and is available in four delicious flavors: Lemon, Peach, Strawberry, and Half & Half. This campaign not only announces the product launch but also showcases Lipton's commitment to delivering a smooth, balanced flavor in their hard variant. Stay tuned as Lipton Hard Iced Tea hits select markets this year and prepares for nationwide availability in the US in 2024. Catch these captivating ads on various platforms, including out-of-home, connected TV, digital channels, and social media.

In these ads, Lipton cleverly combines their 'Obviously' campaign with the transcript from three spots: 'Mechanical Bull,' 'Pool Party,' and 'Oil Painter.' Each spot showcases a humorous and unexpected scenario, highlighting the 'obvious' nature of Lipton's foray into the hard iced tea market. Whether it's a boss enjoying a mechanical bull ride in the office or a mix-up between a swimming pool party and a billiards party, these ads captivate viewers with their absurdity. Another spot features a couple posing for days, mistakenly thinking they're in a photo booth while actually being subjects for an artist. The underlying message is clear: Lipton's decision to create a hard variant of their beloved iced tea is as obvious as these amusing situations. Lipton Hard Iced Tea boasts a 5% alcohol content and tantalizes taste buds with flavors like Lemon, Peach, Strawberry, and Half & Half. Led by Lisa Texido, the brand director, Lipton guarantees that their hard variant maintains the smooth and balanced flavor their tea is known for. Look out for Lipton Hard Iced Tea in select markets this year, followed by nationwide availability in 2024. Experience the campaign's humor across various US channels, including out-of-home displays, connected TV, digital platforms, and social media.

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