Slippage (aka when scaling ads starts to break) 🚀🚨
Channel: Evan J Dawson
Date: 14/11/2023

Every Digital Marketer searches for that "golden goose" campaign...

The one where you put $1 into the machine, and you get $2 back.

That can work extremely well TO A POINT, then there's slippage.

Your 2:1 ROI and ROAS (Return on Ad Spend) becomes a 1.5:1, then a 1:1, and then you're losing money.

So, how do you avoid slippage? You can't; it's inevitable. However, you can slow it down.

Slippage can happen due to creative ad fatigue. Spicing up your creatives can work wonders and help you scale your campaigns into the stratosphere!

Happy marketing 👊

Evan

PS. Here's your FREE copy of "Stealth Wealth" - it goes deeper into marketing concepts like slippage: https://www.goodfunnels.org/stealth-wealth