How to create a customer persona to help your startup find traction
Channel: JDM
Date: 09/04/2023

It’s a customer personas deep dive! Find startup traction using customer personas. Plus, a free customer personas template!

Customer personas help you niche down enough to get in front of the customers that matter — and that’s the key to finding traction. In this video, I’ll cover the why, what and how of personas, share some tips for creating them (even using ChatGPT!), how to test them, and how you can put them into practice.

It’s a customer personas deep dive. Let’s do this. 🚀

🔥 Grab the free Customer Personas template here ➡️ https://pages.jdm.bio/personas

▶️ Related video: customer personas in action: https://youtube.com/live/PIQ6z8YT7wY 

🔔 Subscribe for more videos like this: https://www.youtube.com/@therealjdm?sub_confirmation=1

⏰ *CHAPTER MARKERS* ⏰

00:00 Cold Open
00:23 Intro to personas
01:02 Design Thinking 101
03:21 Why create customer personas?
04:36 Customer demographics
05:29 Customer psychographics
06:15 Digging even deeper into your customer
08:25 How do you get started?
08:57 How specific should personas be?
10:31 Researching customers for personas
12:22 Using ChatGPT to create personas
13:02 Customer interviews
13:35 How to put personas into practice
16:02 Free customer personas template
16:44 How do you test your personas?
19:02 Outro

🤝 WANT TO WORK TOGETHER? 🤝

I help startup founders find traction, and there are three ways we can work together:

• Free office hours every week here on YT: https://jdm.bio/office-hours
• Coaching for founders looking for early traction: https://calendly.com/joshdavidmiller
• Design sprints to help you get from Seed to Series A: https://calendly.com/joshdavidmiller/learn-about-traction-sprints

➡️ More JDM elsewhere:
• Website: https://jdm.bio/links
• LinkedIn: https://linkedin.com/in/joshdmiller
• Instagram: https://instagram.com/the.real.jdm/
• TikTok: https://tiktok.com/@joshdavidmiller

#designthinking #startup #customerpersonas #leanstartup #startuptraction