What Kills Your Brand
Channel: Emily Binder
Date: 2020-08-27

You have 15 seconds to make an impression on a customer, client, or person. Avoid the mistake that makes a bad impression and ruins trust.

95% of purchasing decisions are made in the subconscious. We are emotional, not rational, when it comes to the brands we like, the products we buy, and the professionals we hire.

Make sure your brand is consistent because inconsistency is the fastest way to kill trust, and ultimately your brand.

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Woman reading Playboy magazine: Photo by Les Anderson on Unsplash