Course Income Secrets - #409 What is a Course Funnel and Why is it different from a Sales funnel?
Channel: Jean-Serge Gagnon
Date: 27/05/2022

https://jeansergegagnon.com/course-income-secrets-409---what-is-a-course-funnel-and-why-is-it-different-from-a-sales-funnel/

What is a Course Funnel and Why is it different from a Sales funnel?

Over the last few years, I’ve been building a platform for course creators and just realized what it really is.

You see, my last read, or audio listen, is a book called Play Bigger and it’s all about something called category creation.

The idea is that companies with the most success are category kings and this book explains how the process works.

Anyway, it’s an amazing book, you should check it out if you’re into marketing and sales.

Otherwise, let’s get to course funnels and why it’s different than a sales funnel.

What is a funnel?

If you don’t know what a funnel is, you’ve probably been living under a rock, no offence.

Or maybe you’re just new to online marketing and you found this page just because you are looking to sell your course online.

Either way, let’s just clarify the term.

As I’m sure you know, a funnel is just a tool to focus something in a direction, just like putting some liquid into a small bottle opening.

In marketing...

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