“Let’s Discuss... Taxonomy”
Channel: ParsonsTKO
Date: 04/09/2019

This time on Let’s discuss...with ParsonsTKO, we talk Taxonomy.  If that’s something you haven’t thought about in a while, you’re not alone.  Many organizations think of taxonomy as a "set it and forget it" proposition. but nothing could be further from the truth.  
An ever evolving taxonomy helps you:
*Stay focused on your organization’s goals and adjust with them as they change over time
*Create and curate content that your audiences are hungry for
*More effectively measure your outreach
*More effectively use your communications platforms
*Utilize Ai and Machine Learning to provide your users with customization
*And integrate across systems so that you send a unified message

Follow along as, Nate, Stefan and Tony share their knowledge on taxonomy’s history, where it’s going, and why it matters today across all the systems in your organization. 
Use the links below to jump to specific topics, quotes or case studies.

Read more about digital transformation on our blog: https://parsonstko.com/blog/
Connect with Nate: https://www.linkedin.com/in/nateparsons/
Connect with Stefan: https://www.linkedin.com/in/stefanbyrdkrueger/
Connect with Tony: https://www.linkedin.com/in/tonykopetchny/ 
Start a conversation: https://parsonstko.com/want-to-work-with-us/project-builder/

VIDEO SECTIONS
Topics
[02:42] -The heritage of taxonomy
[06:40] - The taxonomy revolution
[09:45] - Taxonomy for digital transformation
[15:10] - Evolving your taxonomy
[21:10] - Taxonomy across systems, even analytics
[25:55] - Every site redesign talks about taxonomy
[30:50] - Taxonomy for content cadence and creation
[32:20] - Transformation requires integration
[39:20] - How do AI and Machine Learning fit in?
[42:40] - Getting the taxonomy ball rolling
[46:20] - The road to the future state

Quotes
“Part of what taxonomy is really critical for is that it is one of the key structural beams in your platform.  And, if you don’t have that, your operating system is going to perform inefficiently and probably inexactly.” [24:38]
“...when I was working more in global development, everybody wanted to fund the vaccine. Nobody wanted to build the road.  ‘Cause to build roads... you dig ditches and who wants to do that? But you need roads to get the vaccines to the people who need the vaccines. Taxonomy feels that way to me a lot.” Taxonomy is the hard work, that makes the world changing work possible. [39:20]

Resources and links from “Let’s Discuss ... Taxonomy”
Part 1: Using taxonomy to grow: Why is such an ancient and omnipresent feature of the web so poorly used and understood by so many? https://parsonstko.com/dont-just-have-a-taxonomy-use-your-taxonomy/
Part 2: Using taxonomy to point the way: Taxonomy is not just a point on the map, it’s a guide for your journey https://parsonstko.com/taxonomy-to-point-the-way/