The purpose of testing behaviour to grow philanthropy #2 | UK Fundraising
Channel: Howard Lake
Date: 19/04/2014

Professor Jen Shang of Plymouth University explains what the purpose of rigorous testing is in the overall effort to grow philanthropy and how might JustGiving contribute to it.

She also sums up the messages of the other speakers at the Fundraising Insights Conference in London on 28 March 2014.

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