Rory Sutherland & Chris Rawlinson, 42 courses on Sipsmith Gin, Behavioural Economics & Nassim Taleb.
Channel: 42courses
Date: 2020-12-01

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Rory Sutherland chats with 42Courses Founder, Chris Rawlinson; covering topics from gin, Behavioural Economics, Zoom, the new working week and advertising to curiosity, ants, and Nassim Taleb helped create the "make your own" KFC Bucket and much, much more! 

Get a taster of the conversation here:"
"I don't think we've ever had so many questions come through for one guest before so congratulations. I'll start off with a really fun one, 'what's your favourite brand of gin and why?'."

"Actually, they're a client of ours so I have to say this, but actually, I say it sincerely which is we have to credit Sipsmith with the fact that they did a lot of the early campaigning work to make it possible for all the other boutique gin distilleries to open so there was so much sort of what you might call legacy legislation dating back to the 18th century on distilling that it was more or less a bureaucratic nightmare, unless you were some monster corporation, to open any kind of distillery and Sipsmith spent some years campaigning, indeed I think they ended up being the first distillery to open in London since something like 1790 and actually, we owe a debt of thanks to a few people like that. I think it was Gordon Brown we owe the thanks to for the British explosion in microbreweries because he reduced the amount of bureaucracy necessary and reduced I think the duty required."

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