Amazon PPC Sponsored Ads | Seller Tradecraft Facebook Live with Sean Smith & Nick Young
Channel: Anthony Bui-Tran
Date: 11/07/2018

Welcome to another Facebook Live video where Nick Young and Sean Smith deep dive into Amazon PPC and sponsored ads. 

You're in for a treat because Sean Smith is the founder of PPC AMS Accelerator. In his lifetime, he's managed multiple 7 and 8 figure Amazon accounts and has generated over $23,000,000 in sales through PPC alone. 

He's a Sponsored Ads whiz, and in this discussion, we'll be talking about all things related and dropping golden nuggets.

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Video Notes: 

00:10 - Sean Smith 
03:40 - PPC / ACoS
08:44 - Initial ACoS when launching a product 
11:03 - Relevancy
14:42 - Typical CTR% and ACOS%
18:40 - Optimizing for profitability
21:14 - PPC Around Prime Day / Holidays
25:47 - Best structure for PPC Campaigns 
28:50 - Formula for new bid 
33:25 - Normal situations for higher ACOS 
35:26 - Limit of keywords per campaign
37:32 - "Manual dayparting" on Amazon PPC 
41:51 - Planning on budget 
49:53 - Is it possible to rank on page 1 only with PPC ?
53:09 - Thoughts on automated PPC Tools
56:46 - Your biggest tip for someone starting with PPC
1:06:44 - Sponsored products charge 
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I'm not a financial advisor. Not financial advice.

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Outro Music:
Adventures by A Himitsu https://soundcloud.com/a-himitsu Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b... Music released by Argofox https://youtu.be/8BXNwnxaVQE Music provided by Audio Library https://youtu.be/MkNeIUgNPQ8

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