HOW TO START AN AI STRATEGY - SUCCESSION Style | with James Poulter
Channel: James Poulter
Date: 14/01/2024

Putting AI at the Center of Your Digital Strategy - James Poulter, Vixen Labs

In this talk, James Poulter, CEO and co-founder of Vixen Labs, elucidates how to incorporate Artificial Intelligence (AI) into the core of a company's digital strategy. He introduces the fundamentals of establishing ground rules for a digital strategy considering the volatile lifespan of different social channels and the range of tools to choose from. Poulter also discusses the importance of data, content, and tools in AI strategy formation while emphasizing the role of APIs and the shaping of brand persona for customer interaction. The ethical dimension of AI use, the significance of setting up an ethical framework prior to deployment, and the importance of an AI audit in a business setup are also addressed. Towards the conclusion, Poulter advises how to effectively kickstart AI incorporation into a company's strategy, pointing out the necessity to accept organizational and technical debts associated with the implementation of emerging tools and technologies.

00:00 Introduction to AI in Digital Strategy
00:49 Establishing Ground Rules for AI Strategy
01:20 Understanding the AI Landscape
02:08 Choosing the Right AI Platform
02:30 Conducting an AI Audit
03:18 Bringing Your Own Data and Content
04:31 Integrating AI with Other Tools and Technologies
05:02 Creating Brand Personas and Content Restrictions
05:45 AI as the Center of Your Digital Strategy
06:32 Ethical Considerations in AI Strategy
07:24 Next Steps in Implementing AI Strategy
07:51 Conducting an AI Audit and Creating an Innovation Sandbox
08:37 Accepting the Technical and Organizational Debt
09:04 Conclusion and Contact Information

JP is the CEO of Vixen Labs, Europe's leading Voice and Conversational AI Agency. JP is a international public speaker and innovation consultant.

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