Story Design for Specific Purposes with Kendra Valentine; BayCHI Program
Channel: BayCHI, San Francisco Bay Area ACM SIGCHI
Date: 2023-06-16

May 9. 2023

https://baychi.org/calendar/20230509/

When one dives into the world of business storytelling, trending topics, such as borrowing The Hero's Journey from books and films, can be very intriguing and give you a new way of approaching your next presentation or campaign. But what if you're a start-up or pitching for funding and your next audience isn't already on board? What if you have something very specific or essential you want to communicate during networking? How do you and your client ideate the topic for a 30-second promotional video?

To effectively explain anything, whether an idea, a product, or even your profession, you must get people to not just listen but to hear what's important.

In Kendra's Strategic Story Design method, business storytelling is framed through a dual perspective, while focusing on a few essential ingredients: empathy, efficiency, and clarity.

Kendra Valentine is a story strategist who helps companies, institutions, and creative projects to communicate the value they provide through a method she calls Strategic Story Design. American-born but based in Europe, her clients have included media companies like Nickelodeon, corporations like Electrolux, multinational E.U. institutions, and many start-ups and small businesses. She brings a background in film and extensive experience with the media and creative fields.