PAY ON DELIVERY VS PAY AFTER EVENT | HOW TO SELL TICKETS ONLINE | STUBHUB SEATGEEK VIVID SEATS
Channel: thumbsuprun
Date: 2021-06-01

When you sell your tickets online, do you prefer being paid on delivery or pay after event? Do you even know the difference between the two? 

00:00 // Introduction
1:10 // Pre-March 2020 Event Payments
3:03 // Post-March 2020 Event Payments
6:18 // Who Is Paying The Fastest?
8:24 // Ticket Brokers Getting Paid?

Pay on delivery used to be the standard across all resale ticket websites prior to March 2020, as there was little to no risk with an event not taking place. Even if the event was postponed or cancelled, they were more one-off events than the norm. As a result, there was sufficient cash flow within the resale marketplace ecosystem and cash could be moved from the buyer to the seller in an easy manner.

However, after March 2020, things changed. The world was not going to be the same for a while, and it still may not even be there yet. With tickets though, it became an even bigger issue because we didn't know if events that were previously scheduled would even take place anymore, or if new events being put up for sale would actually happen when scheduled or not. There was a bigger risk of events getting postponed and cancelled, and resale ticket marketplaces were not willing to move out cash for sales until they were sure the even was actually going to happen.

This was the big change needed to move resold tickets to pay after event. Under this model, ticket sales would be paid out by the various exchanges only after an event was completed. This would allow them to be sure that if there were any cancellations or postponements that there wouldn't be a major cash collection issue with ticket resellers, and also allow them to better manage their own cash flow better. 

From a sellers' perspective, pay after event is not convenient or conducive to selling tickets as you would run into a major issue with cash flow yourself. If you're buying tickets to sell, you're essentially on the hook for paying for the tickets and delivering them, all without being able to collect until after the event took place. In some instances, events are being rescheduled 1 or even 2 years into the future, creating major cash flow issues.

Most ticket resale marketplaces have implemented a similar style of pay on delivery for events, and will generally follow a payout schedule of 1-2 weeks after the event is over. Some are a bit faster than others, but they all generally fall in the same window. However, if you are a professional ticket seller or have a defined relationship with some of the ticket exchanges, then you may actually be able to qualify for pay on delivery once again.

Times are constantly changing and I do expect there to be a shift back to pay on delivery, though I think there is still a long way to go before we see it implemented across the board. What do you think? Let me know down below!

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