Webinar: Using Machine Learning to Understand and Predict Marketing ROI
Channel: DATAVERSITY
Date: 29/06/2018

About the Webinar:
Marketing is all about attracting, retaining and building profitable relationships with your customers, but how do you know which customers to target, which campaigns to run, and which marketing programs to invest in, to get most return for your dollar?

Join Alteryx and Keyrus as we demonstrate how to combine all relevant marketing, sales and customer data, and perform sophisticated analytics to deepen customer insight and calculate ROI of marketing programs.

You’ll walk away knowing how to:

Segment and profile your customers – take that raw data and translate it into real value
Build a marketing attribution model within Alteryx, creating a personal answer engine for your company.
Leverage R or Python code in an Alteryx workflow so data scientists can collaborate with non-coding stake holders in a code-friendly and code-free environment.
Join Alteryx and Keyrus and get the actionable insights you need to drive marketing ROI analytics, and answer million-dollar questions without spending millions of dollars on standardized solutions.