How to Make Live Streams & Webinars More Engaging
Channel: Jason Falls
Date: 06/02/2023

Winfluence is now on VIDEO!!! 

Live streaming is becoming more and more popular for both creators and brands today. The ability to not only deploy video content to engage an audience, but do it live, in real-time, tears down almost all the barriers social networks present to get to and engage an audience. 

The social network sites prioritize live video content over anything else in their algorithms. They even force feed pop-up notifications on you to tell you when someone you’re following is live while you’re there, hoping you’ll come over and watch. It makes the social network experience stickier. You stay longer. You’re more engaged. Your more likely, then, to satisfy the site’s need to present better user statistics which means they can sell more ads. They can also present more ads to you the longer you’re on the site.  

According to Statista in 2020 consumers spent 482.5 billion hours on live streaming apps. Live streaming videos reach almost 30% of all consumers worldwide. Consumers are expressing interest in live shopping, too. As of 2021, 14 percent of U.S. consumers said they are interested in live shopping experiences on social networks. TikTok and youTube are already deep into live commerce features. Amazon Live is turning the register regularly for many creators. 

I even used it as a test to sell copies of my book. It worked to a degree. I didn’t have an established audience on Amazon to work with, but every time I went live, a few copies sold. That’s not bad in an uber-competitive and oversaturated publishing market.

But live streams aren’t really engaging for the viewer. It’s basically the home shopping network online. Until now. 

Lux Narayan is the founder and CEO of StreamAlive. It’s a platform that uses a combination of interactive questions and content devised by the live stream host and AI technology to ensure everyone in the audience is represented in the live engagement of a stream. For example, the hosts asks where everyone is watching from, people just drop a city name, state or country in the comments and a live map dynamically plots all the watchers for all to see. 

There are many more applications of it, of course. Since it’s something that can help both creators and brands improve their live stream content, thus commerce output on the other end, I thought it would be good to have Lux on to tell us all about it.

Winfluence is made possible by Cipio.ai – The Community Commerce Marketing platform. What does that mean? It’s an influencer marketing software solution, but it has additional apps that function to tap into your brand community to drive commerce. Community Commerce Marketing moves beyond influencers to fans and followers, customers, employees and more. Try its generative AI application, Vibe Check, with a two-week free trial at cipio.ai/vibecheck, and generate a library of social captions in minutes you can use right away.

LINKS:

StreamAlive website: https://streamalive.com
Lux Narayan on LinkedIn: https://www.linkedin.com/in/luxnarayan/
Statista Data: https://www.statista.com/topics/8906/live-streaming/?
CIPIO.ai's Community Generative AI application (Vibe Check): https://cipio.ai/vibecheck