Consistent useful output results in Consistent income
Channel: George Kao
Date: 19/01/2018

Want consistent income? Have consistent output.

If you’re seeking consistent income, aim for consistent valuable output:

1. Are you consistently creating authentic, relevant content?

2. Are you consistently connecting thoughtfully with new referral sources?

3. Are you consistently testing new low-price offers?

4. Are you consistently reaching out for clients?

Even doing one of the above skillfully can create consistent income.

How do you become skillful at any of the above?

It requires your consistent practice and willingness to make mistakes and learn from “failure.” (It’s no failure if you learn, and keep going!) So it is about your consistent effort in a useful direction.

In other words, are you being truly productive on a consistent basis?
http://www.georgekao.com/blog/trueproductivity

You’ll notice that one key aspect of the above actions is that they are always done in relationship with others. You’re always getting feedback from others so you can see whether you are truly putting out value, and not just fluff.

Eventually, the valuable output in your business can be outsourced or automated, (e.g. selling online courses using paid ads managed by a savvy VA.) However, until then, it is up to you — the business creator — to create value on a consistent basis if you expect consistent income.

If your business isn’t getting consistent income, your business isn’t putting out consistent value.

Here is the history of my own business consistency:

In the first five years of my business, I created consistent income by doing consistent launches of my services & programs. On average, I was presenting about 2 webinars per month, often to new audiences, through different joint venture (JV) partners.

I was creating a lot of consistent income, but it required consistent selling on those webinars.

In 2014, I stopped by launches because I was getting tired of selling. Instead, I started a totally different strategy: creating authentic, relevant, consistent content. I created 69 youtube videos that year (all of them were also turned into audio podcast episodes.) That gave me some initial practice into content creation, but I wasn’t savvy enough about content distribution.

In middle of 2015 I committed to creating 100 videos. Doing so has made a significant difference in my skillfulness and willingness to create consistent, authentic, relevant content. Here’s my 100th video:
https://www.youtube.com/watch?v=jQWsN_Aga-U

Since that time, I’ve continued publishing 3 videos per week (as well as written blog posts along with those videos). I do this consistently, all year long, except for Christmas holiday week.

In the middle of 2016 I noticed that I had no more room in my business coaching practice — and yet I hadn’t needed to reach out to clients for months!(In the past, I had to keep launching/announcing my coaching programs all year long.)

To add to this: in 2017 I started consistently offering a monthly online workshop on a different topic each month. This is gently announced in my weekly email newsletter, sent just 1–2x to my workshops email list (compared to peers who often send 3–5 emails announcing each event!), and through Facebook ads.

In 2018 I am adding a new consistent valuable output: Each year, I will publish 2 books (Kindle, paperback, audiobook formats.) Look for my next book in mid-March, and the next book in mid-August! I have an Amazon Author page now.

As a result? I’ve been getting consistent income for 8 years now… because for 8 years, I’ve been consistently creating valuable output, in various ways.

Here is the bottom line:

If your business income is not steady and reliable, your business activities are not steady and reliable.

Take a look at the 4 strategies I shared at the top of this post. Which one will you commit to becoming consistent with?

Once you choose a strategy and get consistent (with a rhythm that works for you), keep getting feedback from others (so you know what’s valuable), keep building skill through actual practice (not so much by taking courses), I promise you that you’ll be on a solid path to consistent income.