Neycha - Artist/Director of Rise Up
Channel: QOSM
Date: 2022-12-10

QOSM FILM FEST 2022
Best Music Video Short

Rise Up is a music video short that offers a visually powerful rock and roll protest anthem. It is as much a document of black resilience as it is an unnerving portrait of the heinous violence acted upon black and brown bodies. Combining a striking color palette, daring imagery, experimental animation, and live performance, Rise Up is an unmistakable visual indictment of police brutality and racial bias in America. In it, Neycha probes black rage and raises the question of what to do when justice can not be expected.

https://www.neychamusic.com

Director Biography - k. Neycha Herford
Called "a new American badass” by Time Out New York, k. Neycha Herford is an artist, instigator of personal revolutions and award-winning content creator with 20+ years of unique experience creating progressive bodies of work that encourage critical self-inquiry, facilitate personal transformation, and inspire radical change.  Her multi-disciplinary background as a performer & recording artist, author, celebrity life coach, and multimedia creator provides a rich backdrop from which Neycha draws to inspire others to remix life.

Neycha has created and produced film shorts and marketing assets for a range of corporate clients including Shea Moisture for Madam CJ Walker.

Her work has appeared in and on numerous media outlets including The Huffington Post, Essence.com, OWN, Ebony, Allure, The Washington Post, The Root, ABC News, BETher, Time Out New York, Heart & Soul Magazine, etc.

A celebrated indie artist, who has shared the stage with 24-7 Spyz, Burnt Sugar, The Veldt, and others, Neycha was named “one of the seven best bands” in Time Out New York’s annual round-up of best NYC bands. Her genre-defiant CDs, the dirty side up and White Noise, along with the acid soul anthems for which Neycha is perhaps best known are what she calls “instinct music - from the gut out.”

She is the author of White Noise; a book written for those tragically bereaved, inspired by the murder of her long-time beau in 2002.  Since then, Neycha has been an advocate for other survivors of homicide victims as well as suicide survivors through her personal work, The White Noise Project. 
  
White Noise, along with Neycha’s entire body of work, gives testament to her profound commitment to cultivating safe and sacred spaces for complex subjects to be engaged with reverence.

Neycha’s latest project, Rise Up probes black rage and raises the question of what to do when justice can not be expected.