Social media for publications is pathetic
Channel: NJroute22
Date: 03/03/2021

Social Media for publications {vlog}
In today’s NJroute22.com VLOG – we’re going to talk about our opinions on “social media” when it comes to publications like ours.

Is social media necessary for everything?
Back in the day – let’s say 15 years ago, all you needed was a good website with some basic setup.

People searching for content would look online and almost always find the right fit. I can certainly recall feeling that most search results led us to satisfactory content.

Today – much has changed.

Not only do only “BIG” content providers get the top few pages on searches, but also social media plays a role.

Less people are searching “the web” and instead are using one or more of the myriad of social media sites.

It’s like internet usage has changed dramatically.

And so has everyone’s general mindset.

Not many people gravitate towards ideas and general interest topics.

You almost need to have a “schtick” of some kind.

Whether it’s purely for entertainment purposes – or to sell something. You cannot seem to sell just friendly content anymore.

The remaining sites that DO survive, only do so usually because they have been established for a long time – and had the time to develop the following back when people could FIND you!

Newer sites that get traction most often do so because of large financial budgets or known endorsements. In other words, they get a head start of some kind.

Normal people like us who strive to build even a small following of like-minded people have to do so organically.

Even then – getting people to find you is brutal work. Almost non-stop “marketing” of yourself. It takes away from content-creation especially if you’re solo.

There has to be some way to put our minds to use without social media!
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