The Blurred Lines Between Content and Advertising
Channel: VMA Media
Date: 29/10/2014

With the proliferation of video many blur lines of creative and organizational boundaries. Is a piece advertising, marketing, or content? All of the above? Does brand marketing execute the story or does a specialized digital team? Brands are realizing this approach requires a defined strategic approach as well as a supportive organizational structure. And every brand is different. We’ll look at three brands (Clorox, Target, Paramount), their strategies, how they view video creative and make choices about what approach is right for their brand and how they know if their efforts are successful.

Featuring:
Moderator Donnie Williams, Chief Digital Officer at Horizon Media
Gregor Ehrlich, Social Media and Creative Lead/Executive producer at Clorox
Dina Marovich, SVP, Media & Interactive Marketing at Paramount Home Media Distribution
Melissa Schoenke, Director, Media Strategy at Target

Filmed at Videonomics Santa Barbara Summit, 2014
http://videonomics.com/event/ca-summit-2014/#overview