How To Create an Irresistible Sustainable Offer for B2B Coaches and Consultants | Viral Growth Media
Channel: Laura Egocheaga
Date: 07/06/2022

How To Create an Irresistible Sustainable Offer for B2B Coaches and Consultants | Viral Growth Media | Laura Egocheaga

How do I create a winning offer for ANY B2B business? 

How to create something that will leverage expertise and give people the most value? 

In this video, I create multiple examples of winning offers and then break down the structure with step-by-step instructions.

It all starts with knowing where your market currently is, and what the result for them needs to be. 

Remember, it's all about your market!

Next you will need to outline the steps needed to get your potential clients to the results they want. 

Speak their language so they will be able to absorb it. 

This winning product becomes the necessary vehicle to their goals in life!

This is everything you need to know to create a sustainable and scalable B2B info product business!
00:00 Pre-Introduction
02:08 Intro
03:13 Important INFO!
05:19 THE OFFER
07:30 What is an offer?
11:07 11 Main Types of Offers
12:35 7 Components of your offer
13:08 What is an Irresistible Sustainable and Scalable Offer? 
14:45 Competitor Analysis
16:17 How to present deliverables
18:24 3 Types of Benefits
20:30 Putting it all together
22:26 Price and Terms
23:35 Understanding Prospect Risk
25:35 Risk Reversal Basics
28:30 10 Types of Risk Reversal
31:50 Premiums and Bonuses
32:57 Reasons To Respond Now
34:15 The Close & CTA