50th Annual Easter Jeep Safari welcome at Moab, Utah
Channel: Javier Mota
Date: 09/04/2016

Seven new, ultra-capable Jeep® concept vehicles, featuring an array of Mopar and Jeep Performance Parts available to consumers, will conquer the famous and challenging trails of Moab, Utah, at Easter Jeep Safari, March 19-27. Thousands of off-road enthusiasts are expected to descend upon Moab this year to celebrate what will likely be the most popular Jeep Safari ever, as the 50th annual event coincides with the 75th anniversary of the Jeep brand.

“Every year, the Jeep team looks forward to pushing the limits with new, exciting and capable concept vehicles for our most loyal enthusiasts at the Easter Jeep Safari in Moab, where we receive a tremendous amount of valuable feedback,” said Mike Manley, Head of Jeep Brand – FCA Global. “This year is extra special, as together with our biggest fans, we celebrate Jeep’s 75th anniversary, as well as the 50th running of the Jeep Safari. We’re delighted to share seven of the most capable and eye-catching concept Jeep vehicles we’ve ever created at this year’s historic event.”

The 2016 crop of Easter Jeep Safari concept vehicles utilizes both production and prototype Jeep Performance Parts. The Mopar brand is responsible for developing, building and ensuring that all Jeep Performance Parts meet rigorous specifications and with 4x4 capabilities in mind, allowing Jeep owners to further enhance their stock vehicle.

“These seven vehicles have been modified with Mopar and Jeep Performance Parts to take on the toughest trails, to go beyond where the road ends,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “Mopar’s mission is to provide all FCA US vehicle owners with unique performance parts and accessories  to tailor vehicles to their individual lifestyles. Nothing supports that more than demonstrating how we can equip Jeep owners to take on some of the more extreme trails in the world.”

The seven new Jeep concept vehicles built for Moab this year were created by a team of dedicated, passionate engineers, designers and fabricators that have been customizing production vehicles since 2002, and have introduced more than 50 concept vehicles for the enthusiasts who attend the popular Easter Jeep Safari.