Technology acceptance model | Wikipedia audio article
Channel: wikipedia tts
Date: 15/01/2019

This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Technology_acceptance_model


00:01:08 1 History
00:03:38 2 Usage
00:07:25 3 Alternative models
00:10:23 4 Criticisms
00:12:55 5 See also



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"I cannot teach anybody anything, I can only make them think."
- Socrates


SUMMARY
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The technology acceptance model (TAM) is an information systems theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new technology, a number of factors influence their decision about how and when they will use it, notably:

Perceived usefulness (PU) – This was defined by Fred Davis as "the degree to which a person believes that using a particular system would enhance his or her job performance".
Perceived ease-of-use (PEOU) – Davis defined this as "the degree to which a person believes that using a particular system would be free from effort" (Davis 1989).The TAM has been continuously studied and expanded—the two major upgrades being the TAM 2 (Venkatesh & Davis 2000 & Venkatesh 2000) and the Unified Theory of Acceptance and Use of Technology (or UTAUT, Venkatesh et al. 2003). A TAM 3 has also been proposed in the context of e-commerce with an inclusion of the effects of trust and perceived risk on system use (Venkatesh & Bala 2008).