Google Local Service Ads SECRET Formula (Phone Lead Responsiveness)
Channel: Local Service Ads
Date: 2022-03-31

So you've set up multiple LSA pages, and perhaps even opened a new branch of your business in another city. That’s all good and well, but if your phone responsiveness is not optimal, your campaign won’t perform as expected 🤔🤔🤔 (keep reading) 👇👇👇

Get my FREE Google Local Service Ads (Google Screened/Guaranteed) Masterclass - Text LSA to 619-304-5155 🔥🔥🔥

In this video, Ryan Steinolfson from Accelerate Marketing explains the importance of obtaining clear data from your Local Service Ads campaign through Google’s API data, which shows a clear formula that Google calls Phone Lead Responsiveness. The formula is based on an AI calculation that takes the total number of connected calls from the charged phone leads and divides them by the total number of calls received. This data offers amazing insights that will keep your intake team accountable and maximize their effectiveness.

Ryan also adds that data collected as Phone Lead Responsiveness has between 60 to 90 days rollout, which in theory gives you a second chance if you had a bad few weeks where perhaps someone from your intake team didn’t do a good job in answering the phone. Remember, Google wants you to answer the phone because they get paid when you do - so that is a determining factor when they "decide" who they are going to send leads to.

Chapters:

0:00 Importance of "Phone Lead Responsiveness" & Google's API Developers Guide
2:41 How does the "Phone Lead Responsiveness" formula work? 
5:15 About disputing calls on Google Local Services Ads 
5:54 Summary 

#googlelocalserviceads #localserviceads #googlelsa 

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Accelerate Marketing, Inc 
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