Beware of IG Reels for Warm Ads Strategy...
Channel: George Kao
Date: 2022-01-21

This is why I'm not going to be using IG Reels on a regular basis going forward: although Reels gets much more views, it gets much less % (ratio) of reactions and comments, which means a lot more people who are less-ideal (less of a fit for my content) are being added to my Warm audience... which greatly increases Warm Ads going forward.