People want success but aren't willing to do the work
Channel: George Kao
Date: 04/10/2019

I’m grateful to have created a business that is fulfilling and brings me great income, in an industry that is extremely competitive, where there are more failures than successes.
 
In any industry, I find that although people want success, most aren’t willing to do the work it takes to get there. Why?
 
There’s a profoundly mistaken assumption that many heart-centered people have:
“Once I finally discover the ultimate system, strategies, and mindset, then growing my business should feel easy... light... and fun!”
 
Is that true? Let me ask you: 
 
Is it easy, light, and fun to experience personal growth?
 
Perhaps occasionally, but you know that genuine growth includes challenges. 
 
Situations that aren’t easy, light and fun are actually what stretch us. Challenges make us stronger, more flexible, creative, compassionate and wise.
 
What about all those business gurus that look like they’re always having fun while building their 6 and 7 figure businesses? They’re showing you the 1-5% of their life… usually hiding from you the many difficulties and hardships.
 
Anyone who tries to sell a dream of easy success and an “ultimate system” is making their money selling you an illusion. Run the other direction. Unsubscribe from such emails, social media pages, podcasts, YouTube channels, etc. Go do it now. Consuming their fantasy is wasting your time, filling your mind with delusion, and delaying your real progress.
 
An authentic business, one that is both financially sustainable and deeply meaningful to you, is profoundly connected to your own personal growth. 
 
Real growth, by its nature, is about stretching beyond comfort zones, and digging deeper than you have before. 
 
When comfortable, you’re not growing. Constant comfort begets complacency, entitlement, laziness.
 
You don’t have to be growing all the time, but without some consistent growth, your life becomes stagnant, and your business can’t thrive.
 
Even if you finally find the “best” business or marketing strategy in the history of the world, you will still need to apply the strategies to grow your business.

Read the rest of the post here:
https://www.georgekao.com/blog/work