User Research - Is It ACTUALLY Important?
Channel: AJ&Smart
Date: 10/09/2019

Is User Research actually important? Is user research valuable when working on a brand new product? In this video, taken from an excerpt of the Product Breakfast Club podcast, Jake Knapp, and Jonathan Courtney reply to user research related questions from our Design Sprint Masterclass community, and go into a much deeper discussion about the pros and cons of user research!

Given the different angle Jake and Jonathan bring, we want to hear YOUR thoughts on this! Do you agree with our take on user research? What do you think of the arguments made, and how would you counter them if you disagree? 

Check out the full episode here:
https://productbreakfastclub.simplecast.com/episodes/36-is-user-research-important  

Check out  the Product Breakfast Club podcast, released EVERY Monday on all podcasting services!

https://www.productbreakfastclub.com/

Thanks for watching!

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Photo by Agence Olloweb on Unsplash

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User Research - Is It Important?
https://youtu.be/BEaqxAcXS_Y