How a rugby shirt inspired the Patagonia clothing company
Channel: Hoffi
Date: 15/02/2024

We share the story of Yvon Chouinard, a man who went on to influence thousands of companies while starting his own empire through selling a bunch of Scottish rugby shirts. 

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Contents of the video

0:00 The story of Yvon Chouinard
3:58 Based your values on your founders


#branding #origin #brandstorytelling #brandstory #patagonia #climbing #elcapitan