AXSchat with Ekaterina Walter.Global Evangelist at Sprinklr, business and marketing innovator
Channel: AXSChat
Date: 17/04/2017

Ekaterina Walter led strategic and marketing innovation for Fortune 500 brands such as Intel and Accenture. Branderati, the start-up she co-founded, was acquired by Sprinklr where she now serves as Global Evangelist.
Ekaterina is an international speaker and author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg” and co-author of “The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Marketing Your Brand.”
 
Ekaterina has been consistently recognized by the industry and her peers for her innovative thinking, receiving a 2013 Marketer of the Year honor (SoMe Awards) and being named #3 on The Forbes 2014 World Top 40 Social Marketing Talent. In June 2014, Fortune magazine included her in the list of the most impactful business people on social media alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.
 
A former trailblazer behind Intel's social media success and a recognized business and marketing thought leader, Ekaterina is a contributor to leading-edge print and online publications such as Forbes, Fast Company, Inc., Huffington Post, and Entrepreneur. Her thought leadership was featured on CNBC, ABC, NBC, FOX News, Forbes, TechCrunch, CNN, WSJ, Inc., and more.
 
Walter holds a master’s degree in International Management from the Thunderbird School of Global Management. You can find her on Twitter: @Ekaterina. Blog: http://www.ekaterinawalter.com/.