Create compelling copy that converts
Channel: Robyn Graham, LLC
Date: 2022-12-27

Have you avoided writing for your business because you believe you aren't a good writer? Whether you believe yourself to be a good writer or not, following this method you can create compelling copy that converts.

To create compelling copy that converts, think about telling a story. Your audience becomes their own here while you are their guide to get to a specific solution.

You have a story to tell

Every experience you've had has led you to where you are today. You have the expertise and God has placed a calling on your heart to serve others who need the gifts and talents you have garnered on your journey. There are people waiting for you to tell your story so that they can connect with you and build a relationship with you and ultimately hire you to provide the solution they need.

Building a Story Brand by Donald Miller

Beautiful design for your website means very little unless it's paired with meaningful copy. With meaningful copy, your website can become your biggest marketing tool.

Storytelling is an essential part of being your own brand. 

Copy and SEO

Robyn emphasized that you can't have good search engine optimization without good copy. Your copy should have good readability and include the use of keywords and key phrases throughout. In addition, it should be separated by headers and subheaders for readability.

The written word connected with beautiful imagery helps you build an emotional connection with your soulmate clients. Include professional images of yourself on your website that help tell the story you are sharing through your copy. Images are also a good opportunity for SEO.

How to create compelling copy that converts in five minutes

Kris explained that when we've been in our niche for a period of time, we forget that other people don't know what we know. She calls this the curse of knowledge. We may talk over our client's heads or simplify it down to something that doesn't engage them.

Kris's method for storytelling can be broken down into three parts.
Hero. Every story has a hero with a problem that they don't know how to solve.
Guide. Hero's meet a guide that can solve their problem and help them be the hero of their story. You are the guide.
Success. The guide provides the hero with a plan that guides them to success.

This process is more about inviting your audience into the narrative with you than telling a story. This way they see themselves in the story together with you. This is a helpful process to use to create compelling copy that converts. If your copy makes you the hero, your audience will be less likely to get pulled into the story because they want to be the hero.

Read the full show notes and access all links https://therobyngraham.com/compelling-copy/.

Register for the Purpose to Results™ Masterclass, on January 16th at 1 pm EST https://us02web.zoom.us/meeting/register/tZIpduipqjwvHtW-dB-hSEIqT5Z5M7UpndGc. 

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Robyn Graham
Brand Strategist and Business Coach | Host of The Robyn Graham Show | Author of "You, Me, and Anxiety"
www.therobyngraham.com