The rise of the metahumans - imagination made real
Channel: The Chartered Institute of Marketing - CIM
Date: 2022-07-18

With the metaverse knocking, how can B2B and B2C marketing harness the digital innovation this technology is offering? Typically the domain of large enterprise organisations with large budgets - lifelike, fully customisable metahumans are now accessible for every business – and they offer the chance to radically ‘humanise’ the experience you build for your customers and prospects alike.

You’ll hear from three panellists who’ll be discussing:

• Virtual influencers – how consumer brands are creating virtual ambassadors
• Scaling up personalisation – language, gender, culture – you choose, all at the touch of a button
• Customer service - humanising the chat bot experience
• Marketing experience videos – hyper real engagement, specific to your company’s brand personality