Breaking Through: Develop, Launch, Market, and Track Products with Confidence
Channel: Suzy
Date: 30/03/2022

TLDR: Learn why understanding changing consumer behavior through market research and feedback loops is crucial for successful product development and marketing strategies.

1. 🚀 Breaking Through is a virtual event discussing product development and how to succeed in today's unpredictable market, with a focus on the importance of understanding changing consumer behavior.
2. 🚀 Building a consumer feedback loop through market research can help brands stay in touch with their consumers and understand the dynamics impacting their behavior.
3. 🔍 Understanding client goals, choosing capable partners, and aligning on research structure are the three steps to successful market research.
4. 📊 Companies can gain valuable insights into customer motivations for weight loss through expedited consumer research with Suzy, which can help win clients.
5. 🚀 Early Foods developed climate positive crackers through regenerative farming practices and consumer feedback, emphasizing the importance of sustainability and progress over perfection.
6. 📈 The Ad Council's VP of Strategy and Evaluation discusses the development and evaluation process of campaigns, including research, audience insights, strategy creation, creative development, and evaluation, to ensure campaign goals are met.
7. 📈 Tracking market performance is crucial for measuring success in sales and brand awareness, and should be done regularly with consideration for objectives, stakeholders, and demographic segments.
8. 💡 Learn from mistakes, ask team for help, attend lunch and learn session tomorrow.

Summary for https://youtu.be/at7pr9-ROcM by www.eightify.app