Leveraging Logos in Development - Margaret Chon
Channel: Afrinnovation
Date: 24/12/2013

Cape Town, 11 December 2013 - This is a presentation to the combined 3rd Global Congress on IP and the Public Interest and Open AIR Conference on Innovation and IP in Africa, www.openair.org.za/capetown2013. 
Prof. Margaret Chon of Seattle University, in a talk entitled "Leveraging Logos in Development", discusses the concept of "brand citizenship" in relation to developing country use of legal intellectual property protections provided by certification, geographical indications and trademarks.