What role can blockchain technologie play to avoid fakenews in the mainstream media #dutchmediaweek
Channel: Vincent Everts
Date: 2020-10-19

0:40 Introduction WordProof by its CEO Sebastiaan, bringing transparency and accountability to content 
2:10 Introduction Marko van Kampen, innovator at DPG Media, a leading Dutch media outlet, using WordProof. Blockchain adoption in Media
3:01 Introduction Yoast, by founder Joost de Valk, has an SEO tool running on 11 million websites and invested in WordProof
3:47 How do you see WordPress, Yoast and WordProof integrate?
4:25 Only 5 people are needed to change the internet for the better
5:30 Sebastiaan, how can a small company like WordProof change the internet? How a web standard for timestamping emerges
6:14 Working with Europe and policymakers for ecosystem adoption
More info: https://sebastiaans.blog/will-europe-lead-the-trusted-web-after-gdpr/
7:03 Will big-tech adopt a timestamp standard to create a Trusted Web? What is their benefit? 
7:31 Joost, what and how do search engines appreciate content?
8:29 38% of the internet can quickly adopt timestamping via WordPress
8:51 Does Google care about fixing fake news? 
9:55 Marko, can you image that Google will rank timestamped content higher? And will DPG Media holistically adopt timestamping? 
10:29 Selling a timestamped article for a higher CPM
10:51 Freedom of speech is important, but freedom of reach is risky. Currently, there is a misbalance!
11:23 How quickly can timestamping and the Trusted Web be adopted? 
12:06 Joost: “With timestamps and the Trusted Web in place, Europe can build stronger technology. This is Europe’s chance to flourish!”
12:42 Fighting ad fraud and misinformation with timestamps and blockchain identity
14:51 Marko, what is the current state of blockchain in media?
15:40 How Timestamping and the Trusted Web are a logical next step after GDPR
17:39 Joost, when can we timestamp from all WordPress sites? 
18:40 Big opportunity: if Europe acts quickly, we can lead by example!
19:30 Marko, how quick will DPG Media adopt? 
20:09 Why do you like working on WordProof, Joost and Sebastiaan?

Vincent Everts, Trendwatcher, has been following the Blockchain developments for years. With his Blockchain Innovation Conference and Blockchain Bulletin, he has shown in recent years how banks, energy companies, and trading platforms use Blockchain where multiple parties need to trust each other. 

Meanwhile, Blockchain technology is increasingly being used in the media sector, for the capture and sharing of rights and revenues, the sale and resale of tickets, and other processes in which a large number of players are involved. 

Sebastiaan van der Lans has a big heart for open source. In 2006 he co-founded Amsterdam’s first WordPress agency Van Ons, which is a leading digital agency now, serving over 100M page views a year. In 2019, Sebastiaan founded WordProof, the winner of Europe’s Blockchains for Social Good contest 2020. Sebastiaan has a strong passion for improving the playing fields of publishing, SEO, and e-commerce. Solutions by his teams are actively being used by over 100.000 organizations. Let’s fix the broken web, together!

Marko van Kampen, Creative Director at DPG Media, has already founded several companies: StudentWork, USSR (online solutions for brands) and MyChannels, an on demand video platform for influencers. The latter he sold to publisher DPG, where he set up their video strategy with several online titles. In his role at DPG Meida, he is co-responsible for innovation. How does he see the role of Blockchain in the media sector, and what other developments keep him busy?

Joost de Valk, founder Yoast.com, started working with computers at the age of 12 and. In 2006 he created his own open source plugin. In 2010 he created Yoast, the company. Currently their plugin for Search Engine Optimization has 11 million users, so 11 million websites, and employs more than 100 people.

Learn more: 
- WordProof: https://wordproof.com
- Europe's Blockchains for Social Good prize: https://sebastiaans.blog/wordproof-pitch-europe-blockchains-social-good/
- Educate yourself on timestamp use-cases: Timestamps: https://wordproof.com/academy