Content marketing in the UK 2018 webinar
Channel: Tomorrow People
Date: 13/03/2018

Our 60 minute webinar ‘Content marketing in the UK 2018’ reveals the latest benchmarks, budgets and trends for the year ahead. 

Our managing director, Alistair Norman, is joined by Stephanie Stahl, general director of the Content Marketing Institute as they discuss: 

- The impact of commitment on the success of content marketing efforts. 

- Why marketers need to set appropriate goals and align them with the right metrics. 

- How marketers can join 39% of respondents who say their organisation is the sophisticated/mature phase of content marketing maturity. 

Only 50% of respondents described their organisation’s commitment level to content marketing as extremely or very committed. Make sure you’re not part of the 50% falling behind!