Drupalcamp London 2020 - CXO Day Keynote - Michel van Velde
Channel: Drupalcamp London
Date: 2020-03-14

"UX Equity: The added financial value of a good User Experience for your business, brand and Drupal project."

Creating and designing an excellent user experience can improve the value of your company and minimise the development costs of your project drastically. This is what Michel van Velde, founder and brand strategist at creative & digital agency One Shoe, calls UX Equity. A great user experience (UX) as a driver for profit potential. In this keynote he explains the 8 most important UX KPI's you can use to calculate the value of UX, explains the difference between Brand Equity and UX Equity, gives detailed examples, explains when to choose out of the box Drupal versus headless and introduces multiple ways to calculate the return on investment (ROI).