CMXvan - User Journeys: Increasing Conversions With Engagement Pyramids and Flowcharts
Channel: Elijah van der Giessen
Date: 11/09/2020

Recorded on September 10, 2020
https://events.cmxhub.com/events/details/cmx-vancouver-presents-user-journeys-increasing-conversions-with-engagement-pyramids-and-flowcharts/


How do you keep your best community members? How do you successfully convert new applicants to active members? How do you ensure that they don’t walk off in disappointment when you offer the wrong experience to a highly skilled member?

You need two tools:

An engagement pyramid to prioritize your goals and roles
A user journey flowchart to map, analyze, and optimize the member experience
In this interactive session, we've review some commons tools for mapping user journeys. Then we’ll get hands-on the group creates flowcharts that will help you identify how you can create better user experiences.

Learning Outcomes
Discover how applying user journeys will improve your volunteer recruitment and retention
See examples of nonprofits mapping their user journeys and applying engagement pyramids
Get hands-on experience documenting user journeys into flowcharts
Target Audience
Community and program managers who manage memberships and supporters.