FB Ads removing some detailed targeting interests: what to do as an alternative?
Channel: George Kao
Date: 2022-04-07

1. Put in an interest that is still in the system, then click Suggestions to see what else is available.
2. Start testing combinations of still-available interests, as well as testing Locations (e.g. specific metro areas that might have the style/values of your ideal clients).
3. Also add into your testing: specific gender and age ranges.

For those who already have an audience (300+ people on an email list, or similar website visitors post-pixel, or a few months of engagement on FB Page or IG account), the future is to test Lookalike Audiences based on these sources, while narrowing that Lookalike by broad interest categories that will still be available.

The quickest way to build up a *targeted* warm audience, if you don't already have one, is:
1) Ask your friends/colleagues who are most similar to your ideal clients, to visit your FB Biz Page or IG Account.
2) Ask them to share it with 5-10 others who are most similar to your ideal client.
3) Use carefully chosen hashtags (not big / more focused) on IG for awhile.

This is a segment from my Monthly Q&A call. You get access to 2 months of these live calls when you sign up for any of my courses: https://www.georgekao.com/workshops

MonthlyQA