Kevin Doohan - Voices of Videonomics
Channel: VMA Media
Date: 31/10/2013

Kevin talks about the "noble goal" that many TV and digital buyers are embracing, which is to get together to advance the industry through collaboration with a focus on solving mutual challenges. At the heart of these challenges are issues around metrics that need to be solved in a collaborative manner. Kevin sees this stage as parallel to the early challenges faced by digital vs. traditional display advertising and is the next phase of the evolution of multi-screen viewing.

Featuring:
Kevin Doohan, EVP of Marketing -- Machinima

Filmed at the Videonomics Monarch Beach Summit: http://videonomics.com/event/monarch-beach-summit-2013/#overview