MCN 2018 - Stories of impact: measuring the value of digital engagement
Channel: Andrew Lih
Date: 2018-11-16

Sofie Andersen
Nathan Adkisson
Marianne Grymer Bargeman
Emily Robbins

This panel will look at the ways we’re broadening our definition of value and benchmarking for success in order to create more impactful digital products. We’ll also look at the challenges of measuring impact and propose a continuum between the physical and digital museum. In this context it's important to ask - what are other ways to share our success? How do go beyond who made it to our website and conversions (to a ticket, a bit of content, or purchasing a pair of earrings), but look at ways we can turn those data points into stories and show impact on our wider culture?

http://conference.mcn.edu/2018/profile.cfm?profile_name=session&master_key=96A1F48E-D560-6094-633D-0DD829E8332A&page_key=B643D123-DF0D-7920-FD3A-9978D1EFEE81&xtemplate&userLGNKEY=0