Odeuropa Smell Culture Fair – Plenary Session
Channel: ODEUROPA
Date: 2024-01-19

Over the last decades more and more museums, archives and other cultural institutions have become interested in multisensory storytelling and our historical relation to smells. In fact, in general, we witness a booming interest in olfaction and the significant role that smell plays in our daily lives and cultural heritage. Since 2021, the Odeuropa project (https://odeuropa.eu) has been developing new technologies and tools to support research and development in this area in collaboration with museums and the fragrance industry. IFF (https://www.iff.com/) has played a major role in this endeavour. Now the project has come to a close, and we have organised the Odeuropa Smell Culture Fair (https://odeuropa.eu/smell-culture-fair-programme/) to present our final results, to train heritage professionals, perfumers and other interested parties in techniques and best practices, and to provide a space for match making and planning for future collaborations.