The End of Slacktivism: How to Understand, Facilitate & Deepen Online Engagement
Channel: Elijah van der Giessen
Date: 2014-08-06

Liking a social media post, clicking a link, visiting a website and even reading an email or signing an online petition, all of the above may seem as trivial acts of engagement, when your organization strives to advance complicated social, political, environmental or cultural agendas. However when you envision these individual actions as parts of an individual's journey up the mountain of engagement, you can start to see how even a single Facebook like, or one opened email, can constitute a crucial act of engagement for your organization. 


But how do you visualize an engagement scheme that fits your organization? What tracking is needed and what it will cost you? Find out how one the leading Canadian online advocacy groups, OpenMedia, understands and facilitates online engagement and learn how you can can help your supporters find their way to deeper online engagement.

PRESENTER

Vojtech Sedlak (@vojtechsedlak) is the Data Intelligence Coordinator for OpenMedia. Originally from the Czech Republic, Vojtech has pursued both academic and professional opportunities in the areas of journalism, web development, communication and digital anthropology. A proud graduate of Pearson College UWC, Vojtech holds a BA in Communication from Simon Fraser University and is currently living in Vancouver, Canada.