Kelly Goetsch, commercetools | commercetools Elevate
Channel: SiliconANGLE theCUBE
Date: 18/04/2024

Kelly Goetsch, CSO of commercetools, discusses composable commerce with theCUBE analysts Rebecca Knight and Shelly Kramer at commercetools Elevate. They explore how this strategy offers flexibility, scalability and speed for e-commerce, allowing businesses to incrementally innovate and create personalized solutions by mixing and matching features, which is crucial in today's digital landscape.
 
Get insights into what you might have missed at commercetools Elevate https://siliconangle.com/2024/04/24/three-insights-commerce-ctelevate24/
 
Goetsch highlights how composable commerce addresses diverse business needs, whether in biotech or retail, enabling the use of different content management, search and promotional solutions. He also emphasizes the role of continuous evolution and AI in transforming e-commerce, predicting that many incumbents may struggle to adapt, leading to industry renewal and regrowth.
 
Check out the full article https://siliconangle.com/2024/04/19/mastering-digital-landscape-composable-commerce-strategy-ctelevate24/
 
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