Popeye the Sailor Man : Customers Wanted
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Date: 30/07/2021

Popeye the Sailor is an American animated series of comedy short films based on the Popeye comic strip character created by E. C. Segar. In 1933, Max and Dave Fleischer's Fleischer Studios adapted Segar's characters into a series of Popeye the Sailor theatrical cartoon shorts for Paramount Pictures. The plotlines in the animated cartoons tended to be simpler than those presented in the comic strips, and the characters slightly different. A villain, usually Bluto, makes a move on Popeye's "sweetie," Olive Oyl. The villain clobbers Popeye until he eats spinach, giving him superhuman strength. Thus empowered, Popeye the sailor makes short work of the villain.

The Fleischer cartoons, based out of New York City, proved to be among the most popular of the 1930s, and would remain a staple of Paramount's release schedule for nearly 25 years. Paramount would take control of the studio in 1941 and rename it Famous Studios, ousting the Fleischer brothers and continuing production. The theatrical Popeye cartoons began airing on television in an altered form in 1956, at which point the Popeye theatrical series was discontinued in 1957. Popeye the Sailor in all produced 231 short subjects that were broadcast on television for many years.

The 1930s Popeye cartoons have been said by historians to have an urban feel, with the Fleischers pioneering an East Coast animation scene that differed highly from their counterparts. 
Popeye the Sailor, created by E.C. Segar, debuted in 1929 in his King Features Syndicate-distributed comic strip, Thimble Theatre. The character was growing in popularity by the 1930s and there was "hardly a newspaper reader of the Great Depression that did not know his name."[2] It was obvious, however, that stars of a larger magnitude were being launched from animated cartoons, with the success of Mickey Mouse. In November 1932, King Features signed an agreement with Fleischer Studios, run by producer Max Fleischer and his brother, director Dave Fleischer, to have Popeye and the other Thimble Theatre characters begin appearing in a series of animated cartoons. The first cartoon in the series was released in 1933, and Popeye cartoons, released by Paramount Pictures, would remain a staple of Paramount's release schedule for nearly 25 years.

One source of inspiration for the Fleischers were newspapers and comic strips, and they saw potential in Popeye as an animated star, thinking the humor would translate well onscreen. When the Fleischers needed more characters, they turned to Segar's strip: Wimpy debuted in the first regular Popeye cartoon, Swee'Pea, Poopdeck Pappy, the Goons, and Eugene the Jeep arrived onscreen by the late 1930s. Popeye was also given more family exclusive to the shorts, specifically his look-alike nephews Pipeye, Peepeye, Pupeye, and Poopeye. Spinach became a main component of the Popeye cartoons and were used for the energetic finale in each. Eventually, the Fleischers paired Popeye and spinach together far more than Segar ever did. In 1934, a statistic was released noting that spinach sales had increased 33% since the creation of the Popeye cartoons. Segar received crates of spinach at his home because of the Popeye association. The huge child following Popeye received eventually prompted Segar's boss, William Randolph Hearst, to order Segar to tone down the humor and violence. Segar was not ready to compromise, believing there would be "nothing funny about a sissy sailor."