5 Benefits to Integrated Marketing
Channel: COX Media Louisiana
Date: 20/08/2014

This video discusses the power of integrated marketing. The story is told metaphorically and takes place in a “fairytale” setting. The video demonstrates how over a period of time, integrated marketing can transform an aware customer to an engaged customer. It stresses the importance of a consistent message across multiple screens.

https://www.youtube.com/watch?v=A0eTaGIjJG8