Unveiling Chanel's Strategy: The Logic Behind The Luxury Price Tag
Channel: Tanner Leatherstein
Date: 2024-03-19

Today, we are diving into the hot topic of Chanel's price increase over the years. As fashion enthusiasts, we know that this has been a highly discussed subject in the industry with big media outlets sharing their insights for free.

But have you ever wondered why Chanel is benefitting from this? In this video, we will uncover the strategy behind their price increase and how it caters to their true market segment - the wealthiest.

Join me as we discuss how a bag's high price tag can create demand and elevate its prestige. What do you think of this new strategy?

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