David Weigelt - Immersion Active @ Aging2.0 | Washington, DC (8 Nov 2012)
Channel: Aging2.0
Date: 20/12/2012

David Weigelt, Co-Founder and President | Immersion Active

Topic: "Finding Your Brand's MOE (Meaningful Online Engagement) with Boomers and Seniors"       

Talk summary: Adults age 50 plus make up the Web's largest constituency and outspend younger consumers online 2:1 on a per capita basis. But, as these consumers enter the next chapter of their lives, they continue to be elusive when it comes to online marketing. Come hear how one digital agency has redefined what it means to engage these consumers online. MOE -- short for Meaningful Online Engagement -- is a progressive marketing approach developed by David and his team combining a deep understanding of human behavior, word of mouth and analytics to deliver trusted and profitable relationships with the Web's most valuable consumers.

David's bio: David Weigelt is the co-founder and President of Immersion Active. Founded in 1998, Immersion Active is the only interactive agency in the U.S. solely focused on the boomer and senior markets. David's primary responsibility is that of marketing strategy. He works with clients to help them define their needs and goals, as well as providing them with insight on integrating 50-plus friendly campaigns into their current marketing initiatives. In the spring of 2009, David, along with Immersion Active partner Jonathan Boehman, released their first book on how to effectively engage baby boomers online through a developmental relationship marketing approach. Titled Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, the book has received praise from national and international marketing notables, including Microsoft, PBS, and AARP.

David attended McDaniel College where he taught as an adjunct professor for 10 years. David is a founding board member of IMMN (International Mature Marketing Network) and a standing member of the Philadelphia area C12 Group.

Note: Thanks to Arent Fox LLP for sponsoring the event, and for Immersion Active for providing the video.