Marketing over Booze with Marcus Ho and Clement Wong
Channel: BentoTV
Date: 2014-07-14

(In)discriminate analysis of a selection of developments in B2B marketing, in a (slightly) inebriated state.

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Show notes:
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www.getitcomms.com
www.B2Bento.com

Americans Say Social Media Have Little Sway on Purchases http://www.gallup.com/poll/171785/americans-say-social-media-little-effect-buying-decisions.aspx 

New Study Reveals Facebook Winners and Losers for Organic Reach http://www.agorapulse.com/blog/facebook-organic-reach-by-industry-may-2014

The Death of Facebook's Organic Reach: It's Official! http://www.b2bento.com/2014/06/the-death-of-facebooks-organic-reach-its-official/

Google+ - Should we care/ Do something?

LinkedIn - What's Next? Singapore / Rest of APAC

The Top 10 Brands With the Most Influential Content Marketing on LinkedIn http://www.marketingprofs.com/charts/2014/25510/the-top-10-brands-with-the-most-influential-content-marketing-on-linkedin

Marketers in Asia-Pacific are clearly taking steps to prioritize gathering rudimentary metrics, at the very least. The top three most popular things to measure among marketers are website traffic (72 percent), click-through rates (69 percent), and response rates (68 percent). What's not top of mind are ROI metrics. Less than 25 percent of marketers are measuring critical data such as revenue per customer, cost per sale, return on ad spend, or channel ROI. Only 43 percent of marketers are measuring ROI even at the specific campaign level, and this metric ranks ninth out of 25 items on the overall list of what's being measured. The Adobe APAC Digital Marketing Performance Dashboard for 2012 clearly shows a lack of alignment between marketing measurement and strategic business goals. https://www.cmocouncil.org/images/uploads/pdf/248.pdf