CMA Part 2 | Strategic Financial Management |E Investment Decisions | LetsLearn Global
Channel: LetsLearn Global
Date: 2022-06-11

Capital budgeting is vital in marketing decisions. Decisions on investment, which take time to mature, have to be based on the returns which that investment will make. If the investment is unprofitable in the long run, it is unwise to invest in it now.

Often, it would be good to know what the present value of the future investment is, or how long it will take to mature (give returns). It could be much more profitable putting the planned investment money in the bank and earning interest, or investing in an alternative project..........

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