LABELSCAPE - Sustainable tourism certification marketing
Channel: LABELSCAPE
Date: 29/03/2022

Recent national and international studies show that sustainable and responsible travelling is of high interest for travellers. For example, more than 50% want to get reliable information, to stay in environmentally friendly hotels and to reduce their climate impact and footprint. Certification is the easiest way to give credibility to such information.

If a destination wants to market their offer as sustainable tourism, then the Destination Management Organization (DMO) in close collaboration with their tourism businesses and service providers needs to focus on two main goals: the destination as better place to live in AND a better place to visit.

The video explains how DMOs successfully market sustainability and sustainable destinations, what the main principles of sustainable tourism marketing are, and how is marketing linked to sustainable tourism certification and certificates or labels. 

Interviewees:
Herbert Hamele, Founder and President of ECOTRANS
Antonio Nicoletti, General Director of the Regional Agency for Territorial Development of Basilicata

Texts by:
Herbert Hamele