What is the Average Instagram Engagement Rate in 2023?
Channel: AMR Digital Marketing
Date: 2023-05-09

If you feel like your engagement has been low lately, let this be your validation … YOU ARE NOT WRONG!!

Instagram engagement is down across the board in 2023, especially for business content.

That being said, if you know us, you know we’re not about to sit back and accept that as the way it is!

Noooo wayy!!!

Decreased visibility is NOT a roadblock, but rather, a challenge to figure out a new, creative route. So here’s what we’re doing to help our clients maintain and grow their engagement despite the current landscape!

1. Cross Promotion: we use all the accounts we manage to actively engage with our client’s accounts immediately after posting. This signals to the algorithm that the content is performing well, which causes them to prioritize it higher on the newsfeed and explorer page.

1. Outward Engagements: in addition to cross-engaging from our other accounts, we also make sure that we are leaving likes and comments on potential new followers’ posts as well to try to bring them into our circle!

1. Re-formatting: all posts are not created equally. Regarding engagement, carousel posts tend to get the highest level of engagement, followed by reels and then static feed posts. This means that by prioritizing carousels and reels, you can maximize your visibility!

1. Boosting: no, it’s not cheating to put a few dollars behind your posts, and when it comes to boosting engagement and visibility, a small amount can go a long way! We recommend starting with just $10-20 per post.

1. Analytics: last (and certainly not least), we track our analytics every month and sort our content by engagement so that we can look for trends amongst our top-performing posts and apply those forward!

Long story short, organic engagement is NOT dead, but you DO have to work a bit harder and be more strategic if you want to get it.

Are you suffering from low engagement in 2023?? Comment below! ⬇️ We’re here to help!