Dr. Lauri Kovanen, Smartly.io : How to optimize your results for Incrementality
Channel: Smartly
Date: 20/11/2018

Dr. Lauri Kovanen, Data Scientist at Smartly.io shares his knowledge and best practises how to optimize your results for incrementality

https://www.smartly.io/

How to optimize your results for incrementality?
What is incrementality?   Why does it matter?