How to find demographic information about popcorn consumers using Mediamark Reporter
Channel: Chad Boeninger
Date: 03/01/2012

This video demonstrates how to find demographic information about people who purchase popcorn.  Using Mediamark Reporter, you can find such as information as income, gender, age, home value, media viewing habits, and more.  Mediamark Reporter is a subscription database.  If you are interested in using MediaMark, you may wish to check with your local library for access.