Substance: Connecting with Your Customer with Ted Rubin, CMO of Brand Innovators
Channel: PureMatter
Date: 2013-09-30

Substance Interview: Connecting with the Customer featuring @TedRubin

In this new Substance interview, we hear from Ted Rubin, globally recognized as the most followed CMO on Twitter, Consultant, Speaker, and author of Return on Relationship.

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. ROR is the basis of his philosophy...It's All About Relationships! His book, Return on Relationship, was released January 29, 2013.

Ted believes the key to continued success for any brand/retailer/e-tailer is identifying with the customer. Ted is quick to point out "listening is finally getting the respect it deserves through Social Media... listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance... a direct result of not listening." "Number one is always try to understand who your customer is and stay true to your brand."

Interview Host: Bryan Kramer - @bryankramer