Likelihood Elaboration Model - Ad Creation Time Lapse
Channel: Worthy Error
Date: 09/08/2015

This video introduces the Likelihood Elaboration Model of persuasion while showing a time lapse of the creation of an advertisement. 

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This video clip was created as part of the course requirements for PSYC 1200 at Kwantlen Polytechnic University. This clip is published under a CC-BY-NC license.

Source Material:
Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model of persuasion. In L. Persuasion: So Easily Fooled 98 Berkowitz (Ed.), Advances in experimental social psychology (Vol. 19, pp. 123–205). San Diego, CA: Academic Press.

Jhangiani, Rajiv (2015) Introduction to Psychology: Areas and Applications. Noba Textbook Series: Psychology. Champaign, IL.

Music:
Signs Of Life by Alan Singley is licensed under a Attribution-NonCommercial 3.0 International License. 
http://freemusicarchive.org/

Images:
Images collected from images.google.com under "labelled for reuse" and keyword "free to use".
http://www.google.com/advanced_image_search