Library Content and Targeted Course Marketing
Channel: Affordable Learning @ Cleveland State University 
Date: 23/05/2022

Danny Dotson, The Ohio State University

Library Content and Targeted Course Marketing.
Produce sale! Tomatoes 99¢ a pound! Which gets your attention more?
Stores entice people to come by listing the items on sale that week, enticing people with popular items and their prices. Some even send targeted ads to shoppers based upon their shopping history.
So why not entice instructors to make use of library resources to entice them to make use of our ebooks and streaming videos for their course content? See how to build customized lists of ebooks and streaming videos for courses to provide instructors with examples of the types of affordable library content they could be using in their courses, without having lengthy individualized conversations with each instructor. All you need to do this is the library catalog, a course description or syllabus, and a plan to promote your lists when done.