Doug Robinson - Beacons and Drones, The Next Experiential Digital Execution
Channel: VMA Media
Date: 2015-06-17

Beacons are a new addition to the constant evolution in media consumption, and consumer interaction. This session will involve a drone beacon push notification demo and real world application in leveraging and expanding campaigns. Join us as CEO, Doug Robinson, of FreshDigitalGroup shares insights on using drones as a push notification vehicle and content takeaway for consumers. Additionally, he will walk us through the anatomy of a campaign. With a higher understanding of location-based technology working to drive path to purchase, this real world platform allows brands to execute effectively in this space, while tracking the success rate of every single interaction along the way.

Presentation:
http://vmamedia.com/app/uploads/2015/07/Doug-Robinson.pptx


Featuring:
Doug Robinson, CEO at FreshDigitalGroup

Filmed at Mobilenomics Deer Valley Summit, 2015
http://vmamedia.com/event/mobilenomics-summit/#overview