Algorithmic Decision-Making, Creativity, and the Movie-Making Machine | Pei-Sze Chow
Channel: iNOVA Media Lab
Date: 2023-05-14

Film studios both commercial and independent are becoming increasingly reliant on AI-powered tools to help make decisions about which screenplays to greenlight, which actors to cast, and what stories to tell on screen. Such algorithmic tools primarily aim at minimising risk while simultaneously positioning themselves as enhancing the creativity of screen practitioners. This talk considers how such AI 'decision-support' tools now being used in the film industry are perceived as creative co-creators and outlines key themes and a research agenda focusing on how to make sense of the impact that such tools will have on the art and business of filmmaking.