Interview with Tiffany Youngren and Doug Foley: Create a Thriving Podcast, One Guest at a Time
Channel: OMH Agency
Date: 21/09/2020

Hey there. I'm Tiffany Youngren owner of OMH Agency and hosts of next up nation, a weekly show to inspire inform and entertain serious podcasters. Thanks for listening. Today is a really special episode. Well, all of the episodes, this season are special really, but right now welcome you to join us in celebrating episode one.
Of an exciting journey through podcasting. We are turning the tables today, so you can get to know me a little bit before we roll out some incredible knowledge from amazing guests. That you'll have the opportunity to hear from on future shows and who better to be guest host in the spotlight today. Then one of my mentors and friends, Doug Foley, he's the author of breakout blueprint to find your passion, take action and build a lifestyle business.
He's also the host of Happiness of Pursuit, which you started five years and over a hundred episodes ago. Doug, thank you so much for being here.  
Doug Foley: [00:01:11] So speaking of podcasts, do you remember the very first one that you did. 
Tiffany Youngren: [00:01:19] I do. I remember it really well because the first show we did was called Chattin Girl Masterminds. And I did it just because I love marketing. I wanted to get to know other business owners and it was a labor of love.
I had no real agenda. I knew it was good for marketing. We did a lot of content marketing, so it fit right in with that. And I'm one of those people, as much as I am in love with podcasting, I'm shocked that I don't remember the actual moment, my aha moment, but I can  only assume it was a shower idea.
That's amazing. How long ago was [00:03:00] that, that you started into podcasting?
Well, my first interview was on I'll get, October 17th of 2017. Two months later, we launched our podcast. 
Tiffany Youngren: [00:09:17] I have three main ways that I teach people to monetize their podcasts. The two, the first two ways are really the quickest. when we started breakaway agent, it was specifically to monetize. I quite honestly didn't care if I had an audience. Except that I knew my guests wanted me to have an audience.
So I did put a lot of effort into it. We put a lot into social media and, and growing it,  but my primary goal was to get in front of my ideal potential clients. And that's exactly what I did. And podcasting is just magical. And I could literally spend three hours talking about how, but  there is a system that  you will predictably get appointments with your dream clients using podcasting.
And that's what I did. So when I had someone on, I was able to prequalify them, do I want to work with them? I know that they've got the stats. I know that they've got the right amount of production and go get, you know, they're out and they understand marketing, but do I want to work with them? So podcasting, it was a two way street and I only invited people to meet with me afterwards if it was somebody that I felt like I would want to work with, but nearly every single one, I was, I could get an appointment with just about anybody using podcasting.
 so that was that's number one is we call it a strategic guesting. So getting number one, getting your own ideal clients on the show. Number two is if you look at a pie graph and three quarters of it is your ideal clients. That's, that's your, your guest strategy. And then a quarter of it is made up of two things. The bulk of that quarter is made up of people that you want to align with. So people in your industry who share or in complimentary industries that share your target audience, that maybe they provide services that you don't, but you're both complimentary to each other, but  you can form an Alliance together.
Those make amazing guests as well. So that's just almost that other quarter, the remaining sliver are the rockstar and we all have them.
 I have my dream list. So be sure to give me a shout out and I'll share that with everybody, but, Barbara Corcoran, Jay Abraham, and Ryan Serhant,those are my top three. 
Tiffany Youngren: [00:11:41] So,  our strategic guesting is a big part of it. And you can see immediately, as soon as you start having interviews, you're building this  sales pipeline. So you don't even have to release an episode right now. I [00:12:00] mean, we're our first launch  group and I'm already meeting with people because of it.
If they've taken action, they need to be valued. Someone who  did extra above and beyond the guy on the street. And then the third way. You know, I don't even really talk about advertising because, you know, you have to have six-figure downloads before. You can really do much of that. Although again, with the quickly changing landscape of podcasting that is changing as well.
but the easiest, the earliest on without  hundreds of thousands of listeners having a sponsor that fits in with your show.