P7 Connotative analysis in Atlas ti
Channel: Data Science 4 Marketing & Business
Date: 04/05/2022

Fourth level of qualitative analysis (non-verbal): Connotative analysis in Atlas ti (network views).
Presented by Franco Sancho-Esper PhD (franco.sancho@ua.es) Dpto. Marketing Universidad de Alicante.
Qualitative Marketing Research, Degree in Marketing, University of Alicante (Spain).