Focusing Exclusively on the Rural Lifestyler: 2012 Dealer of the Year (Mid-State Equipment)
Channel: Rural Lifestyle Dealer
Date: 2012-10-23

Focusing exclusively on the rural lifestyle customer is an important part of many dealers' strategies. Chris Frodel and Bryan Hanson of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment in Janesville, Wis., talk about how the focus on smaller equipment has changed the game for them in terms of the type of expertise they offer on that type of equipment.