AFH Episode 31 - Nobody is talking about the emotional impact of the area I work in - should I?
Channel: How Great Marketing Works
Date: 07/04/2022

If it’s so obvious to me then why aren’t people talking about it already?

- The essence of any great marketing strategy is about leveraging uniqueness and yet it scares us
- Caveat - Make sure there isn’t a reason to speak about it
- Uniqueness can be so subtle we can miss it
- Look for proof that this is worth exploring
- If it is; Make it one of your pillar topics

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