Rant -- f**king free webinars (dishonest) vs. honest info sessions
Channel: George Kao
Date: 2021-10-19

This video starts with a bit of talk about Sales Funnels, but then focuses on the common (dishonest) strategy of "free" webinars that are actually bait-and-switch sales pitches that are carefully designed to move the unsuspecting participant through a series of emotions and understandings into the buying mode. 1/3rd build credibility with rags-to-riches storytelling and testimonials, 1/3rd myth busting to create "aha!" moments that sets up for the final third: the pressurized sale.

Yes, a bit of cussing is involved.  I'm passionate about this stuff ;-)