Creation of Nike slogan
Channel: Syncpedia
Date: 11/04/2024

Gary Mark Gilmore, an infamous American criminal, gained worldwide attention for his insistence on carrying out his death sentence after admitting to committing two murders in Utah. In 1977, Gilmore faced execution by firing squad, a event that later became the subject of Norman Mailer's 1979 nonfiction novel, "The Executioner's Song."

Prior to his execution, Gilmore was offered the opportunity to utter his final words. Defiantly confronting the firing squad, he declared, "Let's do it" before they ended his life with a shot to the heart.

These chilling last words would go on to inspire one of the most iconic slogans in advertising history: Nike's "Just Do It. 
music@Dargolan