Distribution Measures #2 - AIC & TDP
Channel: Business of Marketing
Date: 2020-05-09

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Distribution Measures #2 – Average Items Carried/ Sold (AIC) and Total Distribution Points (TDP)?

In this second part video on Distribution measures, we understand two important measures. The first being AIC – Average Items Carried – which is a measure to understand the depth of distribution. The second being TDP – Total Distribution Points – which is a comprehensive measure that represents the width and depth of distribution. 

View the first part of this video here: https://youtu.be/dbbqRKXxbnM

What is the Marketing Dictionary Playlist?

Marketing Dictionary Playlist is one of the content series within Business of Marketing. In this playlist, I will demystify some of the commonly used terms from the world of Marketing. This content series is an attempt to get you up and running whenever you trip which dealing with concepts around marketing. 

What is the Distribution Dictionary Playlist?

Distribution Dictionary Playlist is a series of content video within Business of Marketing. In this playlist, I will demystify some of the commonly used terms from the Distribution aspect of Marketing. 

Who is this video for?

The content on this channel is designed keeping in mind the requirements of students of marketing getting ready to enter marketing roles, marketing practitioners who might know about these concepts, but occasional get tripped and also curious minds who’re just trying to find ways to apply marketing concepts to their benefit. 

What is Business of Marketing?

Business of Marketing is an online platform designed to simplify real world marketing and its related industries such as research, media, advertising, etc. for students, professionals and curious minds. It aims to provide learning from an application in the professional world perspective, without compromising on academic rigor. 

Who is Rahul Chawra?

Rahul is a professional with over 15 years of experience in the marketing and advertising business. He is a post-graduate in management and communication and has worked with and shaped multiple brands over the course of his career. He has a strong passion to rid the marketing world of bogus knowledge and arm the next generation of practitioners with marketing rigor. 

How to get in touch for assistance?

You can reach out to Business of Marketing for further questions, clarifications and assistance to help you navigate through your marketing needs better. Just drop a message on srahula@gmail.com and we will get back to you soon. 

Intro Video Credits: https://www.eugeniaclara.com/  or @eugeniaclara