6 Elements of Brand Clarity I Brand Building I How to brand with Examples
Channel: Dr Catherine Ngahu
Date: 2022-03-10

Six elements of brand clarity.  Brand building with examples from Kenya, Africa and global. How to brand 

This video presents 6 elements of brand clarity or (6 Ps) of how to brand. It shows how the elements of brand clarity impact brand building success and brand management. Kenya, Africa and global brand examples of brand clarity are used in this video about how to use brand clarity to manage a brand and win customers.  Without brand clarity, it's difficult to build a strong brand. The 6 elements of brand clarity enable the team manage the brand effectively in order to ensure that the brand will stand out, be distinct and effectively differentiated. It shows how to brand for market success.
Brand clarity helps spell out to customers and employees what the brand is about. It helps stakeholders understand the role the unique role the brand plays in the world today and brand plans for the future. The 6 elements of brand clarity are key to a successful brand image. This is what helps  a brand to be understood clearly by various groups including customers, employees, suppliers, distributers and the public. 
Brand clarity also helps the various functions and departments in the organisation - marketing, finance, HR, corporate communications - understand their role regarding brand building and managing the brand consistently across all platforms. 
Understanding how to brand and the 6 elements of brand clarity will help you elevate, grow and scale your brand in the marketplace. When you are clear about how to brand and the elements of brand purpose, brand priorities, brand philosophy, and brand promise  you are good to win in the marketplace.
In this video, Dr Catherine Ngahu shares  highlights on how to brand in order to enhance brand clarity following the 6 Ps process based on a talk at the NMG Digital Summit in Mombasa.
The brand is one of the key assets of an organisation. Brand Clarity is an important concept in brand building  and managing a powerful brand. Brand clarity is about how the key elements of branding are managed. It  helps get understanding and enhances connection with the target customers. 
The 6 Ps  process demonstrated in this video includes the P of brand purpose, P of brand priorities, and P of brand promise among others. Clarifying these elements ensures that all stakeholders within and outside the company get a consistent message about the brand. It helps see the place of monitoring and brand audit.
This consistency is key to brand growth and success and can not be achieved without clarity on the 6 key pillars / 6Ps. 
Brand examples shown include Absa bank, Apple, Coca-Cola, Equity Bank, Nike, Toyota. All these are major brands are masters of brand clarity. These brands stand out in the marketplace in Kenya, Africa or  globally.
In this branding video we try to answer the following questions:
What are the 6 elements of brand clarity?
Why is brand clarity important?
How to improve brand clarity?
How clarity helps brand building?

Dr Catherine Ngahu
Elevatus!
00:00 Importance of brand clarity I how to brand
01:00 1.Brand purpose and brand clarity
01:36 Equity Bank (Africa) brand purpose and clarity
02:02 Toyota Brand purpose and clarity
02:27 2. Brand priorities and clarity
03:08 3. Brand philosophy and brand clarity
03:24 Whats Africanacity? (Absa Bank) brand clarity
03:59 4. Brand promise and brand clarity
04:58 5 Brand plan or strategy and brand clarity
05:45 Multi-sensory brand strategy by Coca-cola and brand clarity
06:21 Brand performance and brand clarity
06:51 How brand clarity translates to reality
07:21 Brand audit and brand clarity