216: Crazy Voices & Visionary Clients: Soho’s Maverick Studio with Russell Potter of SODA
Channel: Business of Architecture
Date: 03/11/2023

Today I will be speaking with Russell Potter, one of the founders of London’s multiple award-winning, SODA studio. 

SODA has worked across London with several projects in Soho including the 5,110m2 regeneration of Walker’s Court. Completed over eight years, the project created a new theater, restaurant, shops, flats, office space, and a restored home for Madame Jojo’s nightclub. In north London, SODA created Green Rooms, the UK’s first social enterprise hotel, providing affordable living accommodation and studio space for local artists in Wood Green, Haringey. In Silvertown in the Royal Docks, SODA worked with the GlA on a landmark retrofit of a Brutalist former beer factory, which now hosts a series of artist studios.

SODA’s most recent awards for their Liberty House include the Mixology Award for Workplace Interiors, the Dezeen Award for Large Workplace Interior, the Aya Award for Interior Architect of the Year, and the FX Award for Workplace Environment Large.

In today’s episode, we will be discussing:
- Winning work 
- Working with your spouse
- Branding a Design Firm 

To learn more about Russell visit his: 
Website: https://sodastudio.co.uk/studio/
Instagram: https://www.instagram.com/sodalondon/
Twitter: https://twitter.com/i/flow/login?redirect_after_login=%2Fsodalondon

► Transcription: https://otter.ai/u/8i6yRtYf8pCIjQbYLubWTQY3tlk?utm_source=copy_url

► Feedback? Email us at podcast@businessofarchitecture.com

► Access your free training at http://SmartPracticeMethod.com/

► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call

► Subscribe to my YouTube Channel for updates:

https://www.youtube.com/c/BusinessofArchitecture

*******

For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me at:
Facebook: https://www.facebook.com/groups/businessofarchitecture
Instagram: https://www.instagram.com/enoch.sears/
Website: https://www.businessofarchitecture.com/
Twitter: https://twitter.com/BusinessofArch
Podcast: http://www.businessofarchitecture.com/podcast
iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926
Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz

*******

Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com

Come to my next live, in-person event: https://www.businessofarchitecture.com/live

Carpe Diem!