How To Sell Your Coquitlam Home - Benefits of Pre-Marketing
Channel: Harvey McCallum
Date: 02/03/2017

How To Sell Your Coquitlam Home - Benefits of Pre-Marketing

How to sell your Coquitlam home with aggressive pre-marketing to create a buyer frenzy of anticipation to sell your home over market value.
Our Coming Soon Listing program uses pre-marketing to create lightening fast sales with over market prices.  We borrow the tactics of the most successful marketers in the World like Apple iPhone, and movie theaters coming soon movies.  Pre-marketing is why people stand in line for hours to purchase the newest iPhone.
The evidence is that creating buzz with pre-marketing significantly enhances your sales price with a faster sale.  People who know real estate like Harvard Business Review, Huffington Post and Inman Real Estate News all believe pre-marketing is a necessity.
Traditional realtors use a 25-year-old tactic to basically throw your home on the market and see what happens.  Traditional realtors don't pre-market or create excitement or buzz.  No successful product retailer would do this.  And, your Realtor shouldn't either.
Coming Soon Listing program arouses buyers excitement, builds enthusiasm, and pent-up-demand even before buyers step foot inside your home. Will this mean a higher price for your home, probably?  
When a homeowners call us in 20 to 90 days before they want to sell, our marketing has time to create serious buyer interest without a single buyer walking through your front door. 
Our intention is to give all the buyers an opportunity to buy your home at the same time and place.  All the buyers and realtors are invited to Opening Night where buyers see all the cars parked outside and bump shoulders inside with other buyers, creating visible proof of desirability.
We know Opening Night will inspire all the serious buyers to rethink their offer higher.  This is an emotional time for buyers and some will feel deep fear of loss and urgency to act quickly to avoid losing your home.   
Think of what the buyer has been going through for the last few weeks.  They watch videos of your home, probably drive by often seeing their family living there and then "BAM" reality hits them at Opening Night when they see many buyers who are thinking the same thing.  
We present all offers within 24 hours of Opening Night in case buyers want to see your home during the day time.
Opening Night is made possible by pre-marketing your home for a few weeks otherwise, it is not possible.  Pre-marketing is a risk-free market test of your homes price.  If buyers react positively your home sells fast.  If not we adjust the price without any consequences.
There are many benefits 
It allows homes to be marketed without increasing the disheartening “days on market” score. Local MLS agencies keep track of how many days a home has been on the market. When a home racks up over 30 days on the market, buyers perceive there is something wrong with the home such as flawed or over overpriced.
If you are selling your home or are preparing to sell in the future, pre-marketing is a critical key to selling at the highest possible price. Be sure your agent is equipped to leverage this big opportunity.

Harvey McCallum #1 Video Realtor with Team 3000 Realty 604-722-0002


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