Your Brand Is NOT About YOU - Clarity Compressed: Episode 51| Paul J Daly
Channel: Paul J Daly
Date: 2019-02-05

Its true, people just don’t care about you.
They don’t want to hear about your 50th anniversary.
They don’t really care that your Great-Great-Great Grandpappy founded the company.
They don’t want you to tell them about all the awards you’ve won.
They certainly don’t believe that you are “different”.

It isn’t that these things aren’t good things, they are! Its just that until you do the hard work of EMPATHETICALLY CONNECTING with potential customers, they can’t care, because you haven’t shown them that YOU care about them.

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Building a Story Brand by Donald Miller: https://amzn.to/2HSqAub
Brand-First Dealership Case Study: http://bit.ly/sun-auto-group
GrowthCon: http://bit.ly/growthcon-2019

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