Stop wasting money on Facebook Ads  #Shorts
Channel: Micheal O'Neill - Lead2Launch
Date: 23/05/2023

Are your Facebook ads burning through your budget without results? There’s nothing worse than feeling like you're tossing money into the Facebook ad black hole.

Here are 3 ways to get a better return on your ad spend and grow your online course and membership business.

Step 1: Choose your objectives wisely. For the top of the funnel, you can go with video views or engagement. But for me, video views are king because we can build retargeting audiences based on the time people spent watching.

For the middle of the funnel, you’re going to want to go with the lead objective. 

At the bottom of the funnel, you’re going to choose the purchase objective. The only time you will deviate from this is if you are retargeting. Then the reach objective is your friend. 

Step 2: Look back at your winning ads. Rediscover that forgotten gold! What worked before can work again.

Step 3: Have a testing plan, especially when you are profitable, testing every week. Consistency is the key to unlocking the Facebook ads chest.

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