Nike Air Max 1 Oregon Ducks Of A Feather NFT Sneaker
Channel: DNA SHOW
Date: 2022-06-20

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Nike Air Max 1 Oregon Ducks Of A Feather
Tinker Hatfield’s latest Nike sneaker is so elusive that the designer himself doesn’t even have a pair. Nor has he seen the final thing, a retro Air Max 1 blasted with shades of radiant grass and forest green, in person. In this era of Zoom design sessions and products made remotely, he’s not been able to keep close track of the shoes.

“I have no idea who has anything to be honest,” he says. “This is the strangest world we’re living in.”

The University of Oregon-themed sneaker is his newest creation for his alma mater, a school that’s been connected to Nike since the footwear brand’s inception. Before Hatfield competed as a pole vaulter at Oregon, Nike co-founder Phil Knight ran track there. (The late Bill Bowerman, Nike’s other co-founder, was Knight’s coach.) Both are fans and fixtures at its biggest sporting events. Hatfield talks to Knight more now than he ever has, despite rarely meeting with him in person.

“I don’t see hardly anybody because I’m in my studio with my face buried in my iPad all the time,” Hatfield says.

Part of his work at that studio has been concerned with how to give back to Oregon. The links between Nike leaders and the university have manifested in charitable donations, endless uniform combinations for the Oregon Ducks football team, and an enviable run of limited-edition sneakers building hype around its athletics programs.

The Ducks version of the Air Max 1 has felt something like an object in the ether for Hatfield, which is fitting given its introduction through a new NFT project benefitting student athletes at Oregon. The shoes are available via Flying Formations, a series of 120 unique non-fungible tokens he made for Ducks of a Feather, a Ducks-focused NFT platform. The NFTs will be sold in a Dutch auction on Feb. 20 starting at 10 a.m. and owners of the tokens will have access to one of the 120 physical pairs of Air Max 1s made. Each shoe, with a Ducks logo on the tongue representing the token, will be signed by Hatfield.

Money raised from the auctions will go to Oregon student athletes. According to the Ducks of a Feather website, 67.5 percent of it will be split equally among Oregon football players, 10 percent will go to a fund for all Oregon athletes. The remaining 22.5 will be held to offset costs for Division Street, the company behind this release, and other recent projects helping Ducks players get paid in the wake of NCAA rules changes.

The push to find ways for players to earn money comes in part from Knight, a major Oregon donor who is also involved in Division Street. Hatfield says the Nike co-founder is intent on creating revenue streams for Oregon athletes rather than just writing checks for them.

“Phil’s driving force is to help student athletes,” he explains.

It was Knight who prompted Hatfield to create an NFT for Oregon football player Kayvon Thibodeaux last summer. Hatfield is the world’s most famous sneaker designer, with a résumé that’s already War and Peace long, so he’s quick to share credit. He says that a Nike employee named Bobby Legaye acted as a guide, helping him and Knight understand the world of crypto assets. 

Read more at Sole Collector here: https://www.complex.com/sneakers/oregon-ducks-nike-air-max-1-tinker-hatfield


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