How Popeyes Trolled McDonald's & Got Free Press | Restaurant Marketing 2021
Channel: Wilson K Lee - How To Open A Restaurant / F&B Shop
Date: 05/03/2021

Newsjacking/hi-jacking competitor campaigns is a popular food and restaurant marketing strategy for the big box names. But that shouldn't deter you from trying it out. Here is how Popeyes trolled McDonald's recently and got massive free press and exposure.
⚠️  Subscribe to Wilson's channel - https://swiy.io/WKLYT
_________________________
🚀 FREE COURSE ON HOW TO START A FOOD BUSINESS 
[Playlist] Foodiepreneur’s Finest Program - https://swiy.co/start-FPF-program

🚀 FREE COURSE ON HOW TO START A RESTAURANT BUSINESS
 [Playlist] Profitable Restaurant Owner’s Academy - https://swiy.co/Start-PRO-Academy
_________________________
👀 ABOUT THIS VIDEO
The chicken sandwich war amongst the major food brands has been heated for a while - each trying to one up each other. McDonald's recently threw their hat into the ring with their own chicken sandwich and created a massive campaign around it. Popeyes saw this and poked fun at the misspelling by purchasing various domain names that would led back to their own website. 

This entertaining and creative newsjacking and hi-jacking of McDonald's campaign got picked up by various news outlets and was a nice laugh for people. This type of marketing stunts isn't uncommon for Popeyes, who has relied on creative newsjacking and trolling for a while now - and to great success. 

Stunts that are fun, entertaining, creative, and gets you talked about is a win for your restaurant or cloud kitchen business. So when you're drafting up your restaurant marketing strategies or cloud kitchen marketing plan or food business marketing ideas, consider how you can add newsjacking into the mix. 

If you're a restaurant owner, cloud kitchen owner, ghost kitchen owner, food business owner, part of restaurant marketing team, or restaurant management, or want to learn how to market your restaurant or cloud kitchen, keep on watching! 

How Popeyes Trolled McDonald's & Got Free Press | Restaurant Marketing
https://youtu.be/dq89hCooUQA
https://youtu.be/dq89hCooUQA

#restaurantmarketing #restaurantmarketingideas #foodbrandmarketing
_________________________
📚 RESOURCES

🛠 Community & Tools
[COMMUNITY] Profitable Restaurant Owner’s Facebook Group -  https://learnnow.wilsonklee.com/PRO-GroupYT
[EQUIPMENT] Tools & software I recommend using - 
https://learnnow.wilsonklee.com/toolsYT
[MARKETING] Learn marketing tricks that McDonalds & Starbucks use - https://gumroad.com/a/691410035?utm_content=wilsonklee
 _________________________
👤 ABOUT WILSON: 
I’m Wilson, your new restaurant business partner. I’m here to help turn your food and beverage concept into a reality with expert tips & tricks for success. 
My videos are based on years spent in the industry building multi-million dollar businesses, including my own international dessert chain (https://720sweets.com/) with locations spanning the globe. Since my franchise was acquired (2020) it’s been my mission to share this knowledge with people like you who have great ideas, but just can’t seem to break through. If I did it all with no experience, so can you. I know firsthand the struggles and mistakes most entrepreneurs make, and want to show you exactly how to avoid them. 

I’ve helped hundreds of restaurant owners and entrepreneurs create explosive Food & Beverage businesses. You don’t have to take my word for it. I’ve been awarded Top 30 Under 30, Young Entrepreneur of the Year, Top 10 Emerging Entrepreneurs, and recently a Forbes Business Council Member. 

Subscribe to see what everyone’s talking about and learn how you can achieve the same life-changing results. 

Find more great resources, check out https://www.wilsonklee.com/
_________________________
📩 CONNECT WITH WILSON: 
Instagram: https://www.instagram.com/wilsonklee/
Facebook: https://www.facebook.com/WilsonKingLee/
Collabs/Sponsorship: hello@wilsonklee.com
Send items to: 18th Floor 450 SW Marine Drive, Vancouver BC V5X0C3 Canada