#25 - Big Lesson on Rebranding - Start by asking yourself these 4 questions
Channel: Karen McCullough
Date: 18/05/2015

The customer is changing ( Millennials, Gen X , Boomers, and Traditionalists all have different needs and values) and that change is creating a need for organizations and people to go through a rebrand.  Rebranding is happing all around. It's everywhere and rebranding is powerful when it is done right.  Rebranding can get everyone onboard and  create meaningful change in an organization by aligning  perceptions and processes and change is good...but don't change everything!  Save pieces of your old self and tweak lightly.  Don't throw that baby out with the bathwater.



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