How To Convert Buyers into Spenders | Coffee with Blair 020
Channel: Blair de Jong
Date: 2020-04-25

=== 30-DAY PROFIT CHALLENGE: DAY 20 ===

In this video, Blair explores how to convert Buyers into Spenders to reach the final steps of Checkout in your ecommerce conversion funnel:

✅ Understand the difference between Buyers vs Spenders on your ecommerce store

✅ Learn how to calculate the Add to Cart (Buyers) to Checkout (Spenders) conversion rate

✅ Learn where to go in Google Analytics to find your Checkout conversion rate

Resources:
➡️ Slide Deck - https://blair.watch/cwb20-pdf
➡️ Google Demo Store - https://blair.link/google-demo-store


#CoffeeWithBlair #HowTo #EcommerceTips #Ecommerce #DirectToConsumer #DTC #D2C
#CustomerExperience #CustomerEngagement #Marketing #PerformanceMarketing #GoogleAnalytics


====================
MEET BLAIR DE JONG
====================

Blair de Jong is an engineer turned marketer who helps direct-to-consumer brands make commerce connections. Since 2005, he’s launched online stores, ran multimillion advertising budgets and used analytics to drive smart decisions. 

He’s worked with multinational brands like ATCO, Getty Images, iStockphoto, NETELLER and TELUS, plus emerging entrepreneurs selling consumer goods online.

No matter what Blair is doing for his clients, his goal is always the same: to teach them to fish, rather than to fish for them. He created the #CoffeeWithBlair show, an ecommerce advice and Q&A show online, to show you how to build an ecommerce business that works for you.

If you’re bringing him a coffee ☕️, he’ll take a grande Americano, just black with no sugar.

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