What If We Don’t Buy Products and We Buy Service? Circular Economy Explained | Animated Video Essay
Channel: Ellen MacArthur Foundation
Date: 2013-01-07

With the price of resources and energy becoming increasingly volatile, can today's linear economy work in the long term? 

What if we didn't buy the goods we use, but instead favoured access and performance over ownership? This short animation from the Ellen MacArthur Foundation introduced the idea, and suggests how it could work for businesses, users, and the wider economy.

A performance model is part of the solution when making the transition to a regenerative circular economy. 

Watch an introduction to the circular economy: http://www.youtube.com/watch?v=zCRKvDyyHmI

Find out more about the circular economy at http://www.ellenmacarthurfoundation.org and http://www.facebook.com/EllenMacArthurFoundation and follow us on Twitter http://twitter.com/#!/circulareconomy

Animation produced by Beakus
Director Mr Binns
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Thank you for watching this video. The Ellen MacArthur Foundation is a UK charity working on business, learning, insights & analysis, and communications to accelerate the transition towards the circular economy. 

Find out more about our work here: www.ellenmacarthurfoundation.org

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