Change Management. Kotter´s  Model
Channel: Une Consultores
Date: 2024-04-02

In this video, we'll dive into the renowned change management model developed by John Kotter. Change is inevitable in any organization, but managing it effectively is key to success. Kotter's eight-step process provides a comprehensive framework for navigating through organizational change.
🚩​ ​Establishing a Sense of Urgency: Create a compelling reason for why change is necessary. 
🚩Creating a Guiding Coalition: Assemble a group with enough power to lead the change effort. 
🚩Developing a Vision and Strategy: Create a vision to help direct the change effort. Develop strategies for achieving that vision.
🚩Communicating the Change Vision: Use every means possible to communicate the new vision and strategies. Ensure that the messages are consistent and that they reach all areas of the organization.
🚩Empowering Broad-Based Action: Remove obstacles to change. 
🚩Generating Short-Term Wins: Plan for and create visible improvements in performance, or "wins". 
🚩Consolidating Gains and Producing More Change: Use increased credibility to change systems, structures, and policies that don't fit the vision. 
🚩Anchoring New Approaches in the Culture: Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.

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