Troy Kirby's 2014 Keynote Speech at Ticket Forum
Channel: Troy Kirby
Date: 10/02/2014

"Don't Negotiate With Ticket Terrorism" - Troy Kirby delivers his keynote speech at the 2014 Ticket Forum, held in Charlotte, North Carolina by Ticket Return for its clients.

Kirby's speech covers various ticket analytic variables such as devaluing markets by providing free or heavily discounted tickets, understanding the customer relationship, and developing new revenue streams in sports. Most of all, its about ensuring that sales isn't viewed as a dirty word.