Increase Sales by Offering Gift Cards on Your Website
Channel: GoDaddy
Date: 07/04/2020

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Increase Sales by Offering Gift Cards on Your Website
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A gift card can be the secret weapon for your business. Whether it’s during this difficult time or throughout the rest of the year, gift cards are one of the most popular gift options available. You can take your gift card offering to the next level by providing your customers with a way to purchase through your website online.

To get started selling your gift cards online, it’s important to grab your customer’s attention on your business's website. They should know that you offer gift cards early in their visit as they consider your options.

Your website is the place where your customers can purchase your gift card. However, you should also use your other resources online to push your gift card option. For example, you can use your social media platforms to spread the word, linking to your website’s gift card page. Or, you can use your blog to write a blog post about your gift cards, linking to your sales page.

They are the ultimate driver of customer loyalty. When someone purchases a gift card, they are either guaranteeing they’ll be back, or they care enough about your brand to share that passion with their friends or family. That’s huge. 

How to choose the gift card program that’s right for you?
There is a wide range of Web-based gift card apps that allow you to sell eGift cards online, including on social media and your company website. However, most eGift cards companies that sell eGift cards may charge a small monthly fee or charge a percentage-based fee for each gift card sold. 

If you’re evaluating different systems to offer gift cards, you might consider switching to one of these top SMB POS systems, as they are all great overall point of sale systems, in addition to their gift card functionality.

Here are some crucial things to think about before you decide to implement a gift card program at your small business:
Can you accept gift cards using your current POS software and equipment?
If your POS doesn’t can’t accept gift cards, would you consider upgrading to one that does?
Are you willing to pay a monthly fee to include gift card functionality? If so, how much?

There are so many options for accepting gift cards at your business, but if you weigh all of the above considerations, you should be well on your way to figuring out what kind of gift card program you need.

When the doors to your brick-and-mortar business suddenly close, it can be a scary and unnerving time. Hopefully, with these tips, you’ve found ways to spark customer engagement and generate revenue during a difficult time.

We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. Now, more than ever, we are here to give our support to our community and businesses out there. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, during this difficult time. If you have questions, you can call our GoDaddy support line at +1 (480) 463-8389. Stay safe and stay healthy!

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