2016 Volvo XC90 1sr drive with Product Manager Lars Lagstrom
Channel: Javier Mota
Date: 16/05/2015

The XC90 represents a new beginning for Volvo in terms of design philosophy and has been credited with taking the luxury SUV to a new level. Characterized by precision design and attention to detail, the XC90 paves the way for future Volvo car designs with signature design elements. These include the new face of Volvo with a new Volvo logo and a floating grille, and the celebrated T-shaped ‘Thor’s Hammer’ daytime running lights.
 
The XC90 design was made possible thanks to the new Scalable Product Architecture (SPA) which will underpin many of Volvo’s forthcoming models which supports the dynamic and balanced proportions of the new XC90.
 
Carrying the precision and pioneering exterior design inside the car, Head of Volvo Design, Thomas Ingenlath and his team have created a serene and relaxing interior combining the finest natural materials such a leather, wood and crystal with a calming and luxurious take on Scandinavian Design. This is also reflected in the way that Volvo approached the total redesign of the information displays and interaction in the car, reducing complexity and creating a uniquely intuitive interface.