Don’t try to get attention. Be yourself and see who shows up.
Channel: George Kao
Date: 2020-09-22

If you use visual interruption or other attention-getting techniques, you tend to build an audience that doesn't care when you are authentically you. Then marketing becomes a chore, and more costly. 

If instead we imagine being with a dear friend, someone we feel comfortable with, and treat our audience like that, we will shine in our genuine expression and grow an audience of true fans.