DrupalCon Portland 2013: THE AUTHENTICITY ADVANTAGE:CREATE LOYALTY
Channel: Drupal Association
Date: 2013-05-21

In our hyper-connected world, trust is the new currency -- much more important than the quality of your products and services or the knowledge and skills you have to offer. With unprecedented access to information about anything and everything, today's consumers are both more savvy and less willing to trust than ever before.

The key to building trust is being authentic. Authenticity is defined as being what you say you are. Authentic companies build trust by consistently delivering on their promises. In short, they walk their talk. And the more people trust you, the more likely they are to be loyal to you.

Join us to learn how you can discover your company's authenticity and how to deliver the authentic customer experiences that engender greater trust and loyalty.