Has the Holy Grail (Addressable TV) Been Discovered?
Channel: VMA Media
Date: 29/10/2014

The Reality of Addressable TV

Data and technology are driving enormous change in the structure and  economics of television. True, household level addressable television advertising is a reality today, but what is working and what improvements need to made? This compelling session will take a deep-dive into real advertising case studies to expose the reality of addressable TV today, how it has performed and what happens next.

Featuring:
Michael Bologna, President, Modi Media at GroupM

Filmed at Videonomics Santa Barbara Summit, 2014
http://videonomics.com/event/ca-summit-2014/#overview