How to add a local inventory feed in Google Merchant Center? | Google Shopping Listings
Channel: Easy Feed For Google Shopping
Date: 2023-07-15

https://bit.ly/GoogleFeed1 Google Merchant Center is a powerful platform that allows businesses to showcase their products and reach potential customers through Google Shopping. In addition to regular product feeds, Google Merchant Center also supports local inventory feeds, which enable businesses to display their in-store inventory to local shoppers. In this article, we will guide you through the process of adding a local inventory feed in Google Merchant Center.

Step 1: Create a Local Inventory Feed:
To begin, you need to create a local inventory feed that contains the relevant information about your in-store products. The local inventory feed is typically a structured data file, such as a CSV or XML, that includes details such as item ID, availability, price, and store location.

Step 2: Format the Local Inventory Feed:
Ensure that your local inventory feed follows the required formatting guidelines set by Google. This includes using the correct field names, data types, and formatting rules. You can refer to the Google Merchant Center documentation for the specific requirements.

Step 3: Host the Local Inventory Feed:
Next, you need to host your local inventory feed on a publicly accessible server. You can either host the feed file on your own website or use a file hosting service. Ensure that the file remains accessible at the provided URL, as Google will periodically fetch and update the data from this location.

Step 4: Create a Local Inventory Feed Data Source:
Now, log in to your Google Merchant Center account and navigate to the "Products" section. Click on "Feeds" and then click the blue plus button to create a new feed. Select "Local inventory" as the feed type and provide a name for your feed.

Step 5: Configure Feed Settings:
In the feed settings, provide the URL of your hosted local inventory feed file. Select the appropriate language, country, and currency for your feed. You can also set a fetch schedule to specify how frequently Google should fetch the data from your feed.

Step 6: Map the Fields:
Map the fields in your local inventory feed to the corresponding attributes in Google Merchant Center. This ensures that the data is correctly interpreted and displayed. Match the fields such as item ID, availability, price, store code, and others to their respective attributes in the interface.

Step 7: Submit the Local Inventory Feed:
Once you have configured the feed settings and mapped the fields, save the settings and submit the local inventory feed. Google will validate the feed file for any errors or issues. If there are any problems, make the necessary corrections and resubmit the feed.

Step 8: Monitor and Optimize:
After submitting the local inventory feed, it may take some time for Google to process and update the data in Google Merchant Center. Monitor the feed status and check for any errors or warnings. Regularly review and update the feed to ensure that it reflects the accurate inventory status of your stores.

Conclusion:
By adding a local inventory feed in Google Merchant Center, you can effectively showcase your in-store products to local shoppers. This feature enables potential customers to find your products when searching on Google and helps drive more foot traffic to your physical stores. Follow the steps outlined in this article to successfully set up and manage your local inventory feed.

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