How to maximize the value of your IP
Channel: MyTPAGlobal
Date: 14/09/2020

Do you know the value of your brand?  

Intellectual property as a value creator, not as a cost centre.  

Intellectual property (IP) is crucial for corporate success in the modern economy. IP assets are used to protect innovation and creativity, and to build strong brands that drive customer recognition, loyalty, goodwill and market share. The challenge comes in quantifying and communicating the value of these ‘intangible’ assets, and in harnessing their full potential for your business.

Join IP expert Monique Granneman from leading European IP firm Novagraaf, as she shares best practices in IP strategy and value creation across the complete IP life cycle of a brand.

Monique will also set out how the right approach and innovative tools can increase the value of your IP portfolio and result in strategic cost reduction at this time of increased pressure on budgets and resources. 

In this webinar, we’ll cover:
• Global IP management best practices, from brand creation and trademark registration to watching and enforcement, portfolio management and auditing, domain names and design rights, and revenue generation through brand extension, licensing and even sale;
• How to reduce costs, gain strategic insights, and achieve greater efficiency and control; 
• IP technology & tools: strategy development, managing to budget, and mitigating risk.

For more details of our innovative services, please visit our website at http://www.tpa-global.com