4 Ad Mistakes & 1 Solution | CONTENT MARKETING Tips
Channel: Emily Binder
Date: 2020-11-30

Avoid these four advertising mistakes and learn the one solution to make your marketing more effective long term. How content marketing will save you money and make you money. Featuring:

-Mind blowing stats about ad mistakes you're probably making (like gross pop-ups ads and tricky copy) 
-Real life examples from my successful consulting business where I've never spent a penny on advertising
-The MOST important mistake of all (skip 👉🏽 7:20)

This video is about:
4 Mistakes (with Surprising Stats) about Marketing and Advertising ...
and Your Solution to Grow Sales & Brand Affinity ...
through Content Marketing and Word of Mouth

✍️ Blog post: https://emilybinder.com/marketing/four-advertising-mistakes-and-one-solution-content-marketing/

Timestamps:

2:04 Mistake 1 of 4
2:13 Pop-up ads have a 74% disapproval rating
3:05 Example alternative to a pop-up (see https://beetlemoment.com/)
3:26 Fitt's Law - target area and UX
3:42 Mistake 2 of 4
4:00 63% of ads don't look polished or professional (2016 Hubspot survey)
5:17 Mistake 3 of 4: Copy should be trustworthy, not tricky
6:39 What is AIDA? 
7:20 Mistake 4 of 4
9:58 SOLUTION: how to do better content marketing and increase word of mouth
13:50 Tools I recommend protect your time (links below)
14:00 Don't give free advice ("pick your brain" is a bad deal for you but great for freeloaders)
15:00 Content marketing: authentic YouTube content beats paid advertising (my own story)

🔨 MY FAV MARKETING TOOLS:
Bonus / promo links for you (not sponsored):

🎨 Canva (get a free credit): https://www.canva.com/join/lemons-rhinoceros-clubs

🧑‍🎨 Fiverr (hire freelancers / graphic designers): Get 20% off your first purchase: http://www.fiverr.com/s2/2db2dfd04b

🎙️ Audiogram tool: get 2 free weeks of Headliner Pro: https://make.headliner.app/referral/emily.bind_HqTxbE

🎧 Plink for podcast marketing (universal 1-click link):
https://beetlemoment.com/plink

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🎥 How to File an LLC in 2020 - DIY vs Incfile Review https://youtu.be/w-Ar7yF-KT0

🎥 No, You Can't Pick My Brain - And I Don't Do Lunch https://youtu.be/hFolxQ2bUN8

--*-- Marketing & Brand Videos --*-- 

🎥 What Kills Your Brand: https://youtu.be/DA4h6Xd5y6o

🎥 Podcasts: Your Brand's Unfair Advantage | STEVE PRATT, Pacific Content 
https://www.youtube.com/watch?v=MTdtL-yDMqk

🎥 1-Minute Voice Marketing Definition: https://youtu.be/iovC32fmemo

--*--  Podcast Tip & Gear Videos --*-- 

🎥 The #1 Mistake Podcasters Make on Social Media: 
https://www.youtube.com/watch?v=6Q5ZspVkwKE

🎥 EASY Video Podcasting - Best Audio & Camera Gear (Zoom Friendly): 
https://www.youtube.com/watch?v=LG7Aq2wmzWM
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📞 MARKETING CONSULTATION 
Book a call: https://emilybinder.com/call
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🐦 TWITTER: https://twitter.com/emilybinder

📷 INSTAGRAM: https://www.instagram.com/beetlemoment

✍️ BLOG: https://emilybinder.com/blog/

🎧 PODCAST: https://beetlemoment.com/podcast

GET EMAIL UPDATES: https://beetlemoment.com/email

* DAILY TIPS Flash Briefing *
Under 3 minutes every weekday - “Voice Marketing with Emily Binder” 
🎧 MINI PODCAST: https://emilybinder.com/flash-briefing/
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This video is not sponsored and not an ad. Enjoy and share with anyone trying to grow their brand by sharing information.

🎶 Copyright - original sonic branding by Audiobrain 
https://www.audiobrain.com/
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Sources: 
2016 Hubspot survey: Why People Block Ads (And What It Means for Marketers and Advertisers): https://blog.hubspot.com/marketing/why-people-block-ads-and-what-it-means-for-marketers-and-advertisers
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#voicefirst #voicemarketing #beetlemoment #wealthvoice #contentmarketing #SEOtips