MautiCon 2020 - Nick Veenhof - Open Personalization with Apache Unomi, Drupal & Mautic in a GDPR era
Channel: Mautic
Date: 27/11/2020

Personalization: Go or No?
In the era of consent, privacy and GDPR it may no longer seem acceptable to do behavioral personalization. Personalization doesn’t have to be an Evil Big Brother.

Mautic is very good in delivering digital marketing automation to known users, that is, as soon as they somehow convert into a user that you can interact with. There are ways to improve the conversion rate and that is by tailoring your content and experience towards the user/customer that is visiting your website.

Personalization is proven an effective way of increasing engagement. As a visitor, you feel understood. It leads to better user experience and higher conversion, as long as it’s done in all trust and consent. In recent years many software companies were created to deliver these highly contextualised experiences but none of them really delivered the necessary trust so that you could use the technology in the same way you are using Drupal.

Drupal is yours to take. It is your responsibility to use it wisely. Mautic is also yours to take. In combination with Drupal it’s highly powerful, and yet - at all times, all your customer data remains in your hands only. Welcome Apache Unomi, the new kid in town of customer data management and personalization. Nick will explain how Drupal, Mautic and Apache Unomi can be seen as a Digital Experience Platform without lock-in, without handing over your data to an external software vendor.

The session includes a technical deep dive into Apache Unomi, how it can be used to deliver highly personalized experiences, compliant with the GDPR regulations and with respect to users trust. It will also show how Drupal, Mautic & Unomi all integrate tightly to share first party data and use each datapoint for it's own purposes.