#e4mCTVConference - Fireside Chat on Creating Next Generation Interactive Experiences.
Channel: exchange4media Group
Date: 28/04/2023

CTV ads can be more interactive and engaging than traditional TV ads. Big
advertisers have gone the extra mile to incorporate AI or other elements like
clickable calls-to-action, quizzes, and gamification to create more memorable and impactful ad experiences. This session deep dives into the unique technologies that brands have tested in the recent past and find out what are the other more opportunities that one can look at.