Herbalife Nutrition Marketing Plan 2021 | Supervisor | World Team | Active World  Team  | Tab Team
Channel: Herbalforhealth -Herbalife Independent Distributor
Date: 2021-10-10

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ABOUT VIDEO:
This article covers complete details of Herbalife’s business plan, Company marketing strategy, company profile, and turnover, etc.

ABOUT THE COMPANY:
Herbalife Nutrition is one of the outgrowing companies, in terms of revenue it ranked 5th among all the other MLM companies across the world and is considered to be the most popular company in India.

India has a huge number of MLM companies performing remarkably well over a decade, which lead to a decrease in the number of international MLM companies, However, among these leftover international companies, Herbalife Nutrition is still holding a top rank.


Herbalife Nutrition is a company that sells weight management and Nutritional food products.

This is an international marketing company which sells skincare products, hair care products along with weight management products and nutritious food products.

As it is an MLM company it allows a large number of people to join the company as a distributor and earn from it.

It allows every individual to join the company and earn money, this is how it can expand its network throughout the world.

HERBALIFE HISTORY:
An 18-year-old boy Mark Reynolds Hughes lost his mother in the 1970s. His mother was a model, so she had to manage her weight.

At that time due to the unavailability of nutritious products and a healthy diet for weight loss people used to consume pills.

These weight loss pills have more side effects than benefits. Jo-Ann (Mark’s mother) used to take these pills to maintain her shape, but because of an overdose of these pills, she lost her life.

Even though this event left him traumatized, he wanted to do something which will save others dying from the same cause.

So, he started to look for remedies that will help people to manage their weight more effectively.

He went to China in the search of remedies and found some Chinese herbs, with the help of these herbs he made “formula 1”, which was able to remove excess fat from the body along with passing all the nutrition to it.

This is how Mark started his company with Chinese herbs.

To encourage his grandson Mark’s grandmother was the first customer, who lost 9kgs without showing any side-effect.

Throughout its journey, Herbalife went through a lot of ups and downs, and in 1986 got itself registered in the NASDAQ stock market and started expanding its business worldwide.

In the year 1988, Herbalife Nutrition registered itself under MCA as Herbalife International India Private Limited.

It had its current headquarters in Bangalore, Karnataka, and is run by its directors Ajay Khanna and Mark David.

HERBALIFE MARKETING PLAN:
Like all the other MLM companies, Herbalife nutrition is spread all over the globe. This is possible because of its distributors.

Unlike many other MLM companies, in Herbalife Nutrition you will have to do the below-mentioned 2 tasks after purchasing their products.
1. Sell the products
2. Recruit another individual
After buying Herbalife products you will be known as Herbalife Associate.

SELLING HERBALIFE PRODUCTS:
When an individual becomes a partner then he/she will get company products at lower prices.

These products will be issued or sold in the name of the associate.

The associate can sell those Herbalife products at its written MRP, this is how the associate can earn a retail profit, this profit is a lot more than the distributor price.

Retail profit is the difference between the MRP and distribution price.

If the association wants to keep those products to themselves instead of selling then they can make a huge saving as they will get those products at distributor price.

RECRUITMENT:
Along with selling company products, recruitment plays an important role in any MLM company. This is how the associate can earn money.

To earn more the associate needs to hire or add other individuals to work in their downline. This can be done in various ways like:
1. Creating your own YouTube channels and sharing the results of the products
2. Reaching out to people in your network
3. Showcasing your results on different social media platforms
4. Education your friends and families about the products.
When you recruit purchases some Herbalife product you will be able to earn shared profit.
Please note that an associate cannot earn money just by hiring others, you can only earn by purchasing products, either you can buy and sell them to earn retail profit or your downline can buy and you will earn shared profit.
HERBALIFE BUSINESS PLAN:
Herbalife Nutrition has a unique yet simple business plan. As this company is spread all over the globe the main role is played by the distributors’, direct selling business, and the role of distributors is the main reason for Herbalife’s success and growing network.
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