Sarah Santacroce re: Humane Marketing & being a Hippie turned Business Coach 👩🏼‍🎤
Channel: George Kao
Date: 2023-05-20

Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing.

As a ‘Hippie turned Business Coach’, Sarah has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way!

Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. 

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Topics we talked about in this video include:

So much of the marketing lingo is in-humane, so no wonder our people don't like it: Target Audience, Lead Magnet, Squeeze Pages, Pitching, Sales Funnel, etc. etc.  
Humane Marketing is about using techniques that work, but with empathy and kindness, and a different language. For example the difference between a Sales Funnel and a Gentle Sales Path.
 
'Client-centric' marketing is overrated and how we need to start with ourselves, if we truly want to work with our ideal clients, our people. Humane Marketing and Authentic Marketing starts with ourselves. The 7Ps of Humane Marketing start with Passion and Personal Power. 

Consciousness has risen. Our clients request truth, transparency and trust. And we as entrepreneurs require the same thing. We need to be in conversation with others that have the same values. Find out what works for them so we can figure out what works for us. 

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In order to resonate with your ideal clients you need to bring more of you to your marketing. And that starts with telling your story. But heroes are overrated. Real humans want to relate to other humans. They want to hear your life story and how it relates to them. Not sure where to start? Join Sarah & Hillary Rea in a 90-minute live workshop and craft your 5 Word Life Story. It takes place on June 7th. https://sarahsantacroce.mykajabi.com/storytelling

More of Sarah's Links:
https://humane.marketing
https://www.linkedin.com/in/sarahsantacroce/