Paul Shires talks about developing one of Sheffield’s biggest brands
Channel: SheffEX
Date: 2014-10-23

Our latest ‘talking heads’ video sees us catch up with the Executive Director of Sales and Marketing at Sheffield-based award-winning healthcare insurance provider, Westfield Health. 

Paul Shires has recently rebranded the organisation to better promote a new and broader proposition nationally whilst remaining true to its heritage and values as a Sheffield institution. He tells us exactly why he thinks Sheffield is a great place for business.