Truthiness: Arguing from Mental Schema
Channel: Political Aphasia
Date: 2019-07-08

Argument from the gut isn't just a quippy way of saying you don't care about facts. Its a common mode of argument on YouTube, and reveals something about the way we process information. Let's take a deeper look, shall we?

Note: I'm aware of some quiet audio issues. I tried to edit them out and was unable to do so, unfortunately. If you have trouble making things out, feel free to use the Closed Captions, and I'm going to take better care to avoid quiet recording in the future. Thanks!

If you'd like to support my work, then please donate to me here:

https://ko-fi.com/politicalaphasia

Bibliography: 

LaMarre, Heather L.; Landreville, Kristen D.; Beam, Michael A. "The Irony of Satire: Political Ideology and the Motivation to See What You Want to See in The Colbert Report," International Journal of Press/Politics, April 2009, Vol. 14, No. 2 212-231. doi: 10.1177/1940161208330904. Link: https://journalistsresource.org/studies/politics/campaign-media/irony-satire-political-ideology-colbert-report/

https://www.psychologytoday.com/us/basics/priming

https://psychology.iresearchnet.com/social-psychology/self/schemas/

Motive Metrics is a site that uses the concept of Priming to arrange their clients' Google Ads account, so take that as you will: https://blog.motivemetrics.com/What-is-Priming-A-Psychological-Look-at-Priming-Consumer-Behavior

Data on White Terrorism:
https://www.politifact.com/truth-o-meter/article/2017/aug/16/look-data-domestic-terrorism-and-whos-behind-it/ 

https://www.vox.com/world/2017/10/2/16396612/las-vegas-mass-shooting-terrorism-islam

Attributions:

Sound Effects from: 
http://SoundBible.com

Music from https://filmmusic.io:
"Fearless First", "Groove Grove", "Unseen Horrors", "Chill Wave", "Hiding Your Reality"  by Kevin MacLeod (https://incompetech.com)
Licence: CC BY (http://creativecommons.org/licenses/by/4.0/)