Insights: Ideas for Change - Michael Porter - Creating Shared Value
Channel: World Economic Forum
Date: 06/09/2012

http://www.weforum.org/

Michael Porter sees huge opportunities for corporations to use capitalism as a driver to tackle social problems via the creation of shared value. Adopting environmentally sustainable policies has been shown to be good for businesses, e.g. through the lower production costs associated with reduced raw material and energy usage. 

Porter believes the same efficiencies and benefits can be achieved by corporations looking at their products, supply chain and stakeholder eco-systems through the prism of social issues, and thereby harnessing the effectiveness of capitalism to create a win-win situation.