MKTG2032 Week06 On Demand Learning
Channel: Stephen Dann
Date: 07/07/2021

The promotional mix finally gets a run, because it's the one that you set up last, after you've made all of the important decisions in price, product and distribution.  Promotion is the least useful element of the mix as a standalone concept because it's so heavily dependent and crosswired into the rest of the marketing mix.