Off the Charts: Campaigns and Attribution for Android Applications using Google Analytics
Channel: Google Analytics
Date: 2013-10-16

Join Developer Programs Engineer Andrew Wales as he discusses how to get the most out of attribution and campaign measurement on Android using Google Mobile App Analytics. Links/TOC below.

00:26 Introduction
1:59 Campaigns & Universal Analytics
6:23 Google Play Campaign Measurement (How It Works)
8:41 Implementation
12:58 Testing
17:10 Common Issues
21:44 Resources

Campaign Measurement Developer Guide: http://goo.gl/PbviV
Google Play URL Builder: http://goo.gl/KjchM
Testing Guide: http://goo.gl/mZ15w