Fanatics: Unraveling the Power of Data in Sports Betting
Channel: DataArt | Software Engineering
Date: 2023-12-04

How does data drive the evolving landscape of sports betting, and what role does it play in responsible gaming? DataArt met with Madeleine Want, Vice President of Data at Fanatics, to explore the crucial impact of data analytics in sports betting, the complexities of data governance in a heavily regulated industry, and the ethical considerations in using AI for enhancing customer engagement. Madeleine also shed light on how Fanatics leverages data to advance its platform and set new standards in sports betting.

00:00 – Intro
01:00– Madeleine Want's story 
05:34 – Data governance and privacy in a regulated industry 
08:28 – AI, predictive analytics & responsible gaming  
15:18 – Transparency & industry collaborations 
17:09 – Balancing between AI-driven offers & responsibility 
21:32 – Fanatics’ unique personalization approach  
27:15 – Madeleine's Insights into the future of sports betting 
30:38– Precisely: Working with Precision Systems in a World of Data 

#DataArt #Fanatics #sportsbetting
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