"With too many contemporary watches you  can't tell what time it is" - Tom Dixon
Channel: Dezeen
Date: 2013-09-30

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In this exclusive interview designer Tom Dixon tells us why he decided to design his first watch - and how he wanted to make it easy to read the time.

"We've spent a lot of time doing lighting over the last ten years, and also more recently furniture, and now we've decided it's time to also do accessories," says Dixon, speaking in the Tom Dixon showroom at The Dock in north-west London.

"I'm trying to produce something with an expressive neutrality," he says. "I tend to try and work out what I can strip out without losing character."

The result is Block Watch, which features a square case stamped out of stainless steel or brass. The watch face is circular, with etched numerals and markers. The watch's hour, minute and second hands are powered by a high-quality Swiss movement.