The Great Influencer Marketing Conundrum ... Which is Better?
Channel: Jason Falls
Date: 2022-10-26

In my experience, the most effective #influencermarketing efforts are results of a long-term, relationship built between the brand or agency and the creator where there is value on both sides of the equation. For any one brand, maybe you have 5, 6, or even 10 creators you partner with at any given time.

But often, you need to scale which means resorting to less personal, transactional methods – much like the old spray-and-pray methods of PR pitches and email blasts. Those can also be effective, but certainly are not my preferred method of building things.

But which is better? And why? I'd love your take. Respond in the comments. I'm curious to know what you think.

#influencerstrategy #influencers #contentcreator #contentmarketing #creatoreconomy #marketingstrategy #digitalmarketingstrategy