Adorning the World (52.18 Mins.)
Channel: Indian Diplomacy
Date: 2016-11-22

Ornament is an important constituent of the material culture of any society. In India, the early depiction of jewellery is seen from the pre-Indus times and it transcends its decorative aspect to play a key role in the socio-cultural and religious life of all its diverse communities.

Indian jewellery designs and styles, both classic and contemporary, have a prominent place in the international market and are worn by international celebrities and royalty. Today, India is one of the largest consumers of gold in the world and one of the biggest international sourcing destinations for high-quality designer jewellery. It uses highly skilled, yet low-cost labour with a rich traditional heritage of craftsmanship .The industry has some of the most technologically advanced diamond processing centres in the world and accounts for nearly 90% of the global diamond business. Business friendly policies and a state of the art production and export infrastructure including Special Economic Zones have enabled India to become one of the world’s fastest –growing gems and jewellery markets. Today, India is supplying to the top end international retailers like, Signet Corporation, Wal-Mart Corporation, Zell Corporation, Foschini& Bevels.