Esigelec 2022 - Playing the beer game (an online version on Google Spreadsheets)
Channel: BSI-UTFPR
Date: 2022-10-13

Prof. Alexandre Graeml´s class to Esigelec master students in 2022.
This series of seminars sugest that digital transformation has been around, at least, since the 1990's, although it had different names, back then.

Main papers discussed in this talk:
LEE, Hau L.; PADMANABHAN, V.; WHANG, Seungjin. The bullwhip effect in supply chains.
Sloan Management Review. Spring, 1997.

Also mentioned:
MAGRETTA, J. The power of virtual integration: an interview with Dell Computer’s Michael
Dell, Harvard Business Review, Mar/Apr 1998.