Marketing - How To Wash A Chicken with Prof. Tim Calkins
Channel: Tetrakey
Date: 19/10/2018

Without marketing, you are going to struggle to get your product into the hands of your customer. Your customers are not going to engage with you, and your business is going to struggle. The trouble is that many people are scared of marketing and don’t know where to start.

Professor Tim Calkins spent the first part of his career working in corporates and building incredible household brands. He learned the secrets to marketing and how to present ideas to get the most significant impact possible. He then started to look for another avenue to develop his skills and support the future generation of marketers; this took him into academia where he still resides.

Marketing is about pulling on the heartstrings and then convincing the head to follow. Achieving this is what TetraKey co-founder, Mark Hopkins, and Prof Calkins discuss in this episode of the Business Revolution. They talk about the power of marketing and how to build a marketing, the journey that marketing has been on and where the future of marketing is likely to go. The dreaded marketing plan gets a good deal of airtime and myths are finally put to bed. Prof Calkins is also an expert in Super Bowl ads, and I am sure we all have our favorite but what does the expert say is the very best? You will have to listen to find out!

Prof Calkins has written many books on marketing and his latest book ‘How to wash a chicken’ has recently been released. If you ever have to make a business presentation, then this book will help you avoid the pitfalls and have the audience exactly where you need them - ready to say yes!

This episode unpacks marketing and then rebuilds it for the benefit of every business owner, entrepreneur, and marketer. If you are looking to sell a product to a target customer then you need to be as proficient at marketing as possible otherwise you are left with a great product and no business.

Connect with Tim www.timcalkins.com

Get FREE Business Coaching www.tetrakey.com

ALSO available on ITUNES https://itunes.apple.com/za/podcast/marketing-how-to-wash-a-chicken-with-prof-tim-calkins/id1359656662?i=1000422149899&mt=2

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At TetraKey we only do one thing - Accelerate Business Performance QUICKLY 

We place you at the centre of your world, ensure you have a clear measurable end in mind and then the fun starts. We will provide you with the skills, knowledge & mindset needed to accelerate and be there as your performance partner at every stage of the journey. We are experts at this and often can experience our clients short cutting their timelines by over 50%…. this could be you! 

If you want to accelerate your business performance please get in touch for a free initial consultation with one of our global Business Coaches. This can be done either in person or via Skype and can be booked by emailing info@tetrakey.com 

GET FREE BUSINESS COACHING www.secretsclub.tetrakey.com

Website: http://tetrakey.com 
Instagram: http://instagram.com/_tetrakey 
Facebook: http://facebook.com/tetrakey 
Soundcloud | https://soundcloud.com/the-business-revolution/ 
Twitter: http://twitter.com/tetrakey 
Medium: https://medium.com/@tetrakey.com 
iTunes : https://itunes.apple.com/za/podcast/the-business-r-evolution/id1359656662?mt=2