How Tinder F*cks Up Your Love Life - Paradox Of Choice
Channel: Brains Applied
Date: 2019-08-11

Hi there guys,

Today, I'm telling you why dating apps like Tinder mess with your dating life! (And why having too much choice in general isn't good anyways.) Needless to say, the topic of this video is THE PARADOX OF CHOICE.

The more options we get, the more we start to overthink our choice. As we start overthinking, we become more and more doubtful about all the different things that we might like. When (and if) we finally make the big decision, we keep brooding about how we might like the other persons as well. Because of all these doubts, we value the things that we have less, we have more regrets and we are more likely to end our relationship.

Moreover, as we have to spread our attention over multiple people at the same time, we will suffer from "tinder fatigue" and we have less motivation to spend time on proper dates with a single person.

Enjoy the ride! Don't forget to LIKE and SUBSCRIBE!

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References:
Ariely, D. (2010). Predicably Irrational. 2008. Reprint.
Iyengar, S. S., & Lepper, M. R. (2000). When choice is demotivating: Can one desire too much of a good thing?. Journal of personality and social psychology, 79(6), 995.
Lenton, A. P., Fasolo, B., & Todd, P. M. (2010). Who Is in Your Shopping Cart? Expected and Experienced Effects of Choice Abundance in the Online Dating Context. Integrated Series in Information Systems, 149–167.doi:10.1007/978-1-4419-6139-6_7 
Pronk, T., & Denissen, J. A Rejection Mindset: Choice Overload in Online Dating.
Schwartz, B., Ward, A., Monterosso, J., Lyubomirsky, S., White, K., & Lehman, D. R. (2002). Maximizing versus satisficing: Happiness is a matter of choice. Journal of personality and social psychology, 83(5), 1178.
Schwartz, B. (2004, January). The paradox of choice: Why more is less. New York: Ecco.
Schwartz, B., & Ward, A. (2004). Doing better but feeling worse: The paradox of choice. Positive psychology in practice, 86-104.