Pivot Talks  | Twitter pivot example
Channel: Xebia Poland
Date: 20/05/2020

The most legendary pivot in social media history is the transformation of Odeo into Twitter. Odeo began as a network where people could find and subscribe to podcasts, but the founders feared the business's demise when iTunes began taking over the podcast niche. The company decided to make a drastic change and run with the idea of a status-updating micro-blogging platform