Unleash the Power of Social Media w/ Guy Kawasaki
Channel: Event Santa Cruz
Date: 2016-11-03

Guy Kawasaki - The Art of Social Media

Had a great time listening to our new Santa Cruz resident Guy Kawasaki at the Santa Cruz New Tech Meet Up. Guy talks about some basic principles that will help your social media be more effective. He also talked about his new love of paddle boarding, living in Santa Cruz and his views on the upcoming election.

Guy Kawasaki is a well-known author, speaker, and entrepreneur who has become an expert in the field of social media marketing. He is best known for his book, "The Art of Social Media: Power Tips for Power Users," which has been widely praised for its practical and actionable advice on how to effectively use social media for business and personal branding.

One of the key themes of Kawasaki's book is the importance of creating and sharing valuable content. He argues that the most effective way to build a following on social media is to consistently create and share content that is interesting, informative, and useful to your target audience. This can include blog posts, videos, infographics, and other types of content that provide value to your followers. 

Another important aspect of social media marketing that Kawasaki emphasizes is the importance of building relationships with your followers. He argues that the most effective way to build a following on social media is to engage with your followers, respond to their comments and messages, and actively seek out opportunities to connect with them. This can include participating in online communities, hosting webinars or live Q&A sessions, and offering exclusive content or discounts to your followers.

Kawasaki also emphasizes the importance of authenticity in social media marketing. He argues that the most effective way to build trust and credibility with your followers is to be transparent and honest about who you are and what you do. This means being authentic in your messaging, avoiding gimmicks or false claims, and being open and responsive to feedback from your followers.

In addition to these core principles, Kawasaki also offers a wide range of practical tips and strategies for effectively using various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. He covers topics such as how to create effective social media campaigns, how to measure the success of your social media efforts, and how to use social media tools and analytics to improve your performance.

Overall, Guy Kawasaki's book, "The Art of Social Media: Power Tips for Power Users," is an essential guide for anyone looking to effectively use social media for business and personal branding. It offers practical and actionable advice on how to create and share valuable content, build relationships with your followers, and authentically connect with your audience. Whether you're a small business owner, a marketer, or an individual looking to build your personal brand, this book is a valuable resource that can help you achieve your goals.

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