How to Improve Brand Value and Attractiveness With Examples
Channel: Dr Catherine Ngahu
Date: 29/06/2020

Dr Catherine Ngahu speaks about the questions to ask to test your business or brand value and attractiveness. The test is good for any type or size of business. It helps you as a business owner or manager to understand how customers view your business. 

Marketing efforts needed to enhance competitiveness. Brand awareness, quality and loyalty are important measure of success. Brand’s  ability to deliver its promises is key  attractiveness. Quality features and benefits.

Attractiveness is based on customer perception. How appealing is your business from your customers perspective? Keep your promises to customers to enhance your brand appeal.

This video covers the following :
- Brand promoters and recommenders
- Brand awareness
- Perceived quality 
- Brand loyalty
- Brand evangelists
- Brand trust or credibility
- Distinguishing characteristics 
- What it’s for and who it’s for 

All these improve brand value and attractiveness. 


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2. Six Customer Questions to Ask Before Starting a Business by Dr. Catherine Ngahu

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