Mother Nature's Farmacy, Backed by 5,000 Years of Science - Apothékary (Full Episode)
Channel: Startup to Storefront
Date: 21/06/2022

Welcome to Mother Nature’s Farmacy.

Today’s guest is Shizu Okusa, the founder of Apothékary.

Backed by 5,000 years of science, Apothékary provides Natural Alternatives To Synthetic Skincare And Drugs. The goal is to stay Healthy So You Don’t Have To Get Healthy.

Apothékary is at the forefront of the rising adaptogen market, and what’s interesting is it’s really trailing behind the CBD market. So if you’re into CBD, but it’s a little too taboo for you, then adaptogens become the perfect fit.

Not sure what adaptogens mean, what you’re supposed to do, or how you’re supposed to consume them?

Make sure to watch the full episode because we will pose the questions we know everyone is thinking, but are too afraid to ask.

#entrepreneurship #businessinterview  #podcast #podcasts #startup #startupcompany #losangeles 

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🌸 Apothékary Social Media:
Website: https://apothekary.co/
Instagram: https://www.instagram.com/apothekaryco/
Facebook: https://www.facebook.com/apothekaryco
YouTube: https://www.youtube.com/channel/UCUlZ43PITt9RsTJNZX1F6JQ

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🎙️ Startup to Storefront Social Media: 
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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😎 Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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🎵 Our Music:
https://www.instagram.com/doubletouchofficial/

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⏱️ Timecodes:
00:00 Episode Intro
00:40 Apothékary Explained
1:14 Adaptogens Explained
1:36 Why Shizu Okusa Founded Apothékary
5:10 Why moving to Mozambique just made sense
6:42 Why did you sell your first business: the juice company?
7:49 The Apothékary Pop Up at The Line Hotel
9:26 Answering the "dumb" questions we all have
11:23 Opportunities for content
13:49 Warby Parker and Fight Camp
15:09 Why people can't sleep
17:49 Apothekary's Competitors
19:16 How many flags are you looking to plant?
21:36 Going through a rebrand
23:52 How do you know if it works?
24:37 The fundamental differences between Eastern and Western Medicine