WINE DOWN Episode 5: Emotions, Stories, and Getting Vulnerable in Business
Channel: Gina Schreck
Date: 24/02/2018

Today we explore the power of emotions in our marketing and business in general. How do we evoke the emotional response we want with consumers? Is being vulnerable a good idea for your business? 

Toni explains that emotions fall under the SEDUCTIVE (one of the five S's that all great touchpoints should have). Are you weaving this important factor into your stories, your marketing, and all of your customer experience touchpoints?