Marketers Must Become Ruthless Editors - Alan Schulman
Channel: VMA Media
Date: 02/04/2015

Alan Schulman knows a bit about content marketing. As the VP, Global Digital Marketing & Brand Content at SapientNitro, he works with global brands like Coca-Cola, Unilever, and Audi. In his spare time, Alan teaches Content Marketing at the ANA School of Marketing. Oh, and he plays a mean jazz guitar. 

We sat down with Alan recently at ADAPT where he pointed out a fundamental shift that marketers must be making today from a “campaign mindset” to a “content platform mindset.” With the constant flow of content required to reach always-on customers, successful marketers will have to become “ruthless editors,” according to Alan. Catch this expert’s views on content marketing and the art of creating experiences.


Featuring:
Alan Schulman, VP Global Digital Marketing & Brand Content at SapientNitro

Filmed at ADAPT Scottsdale Summit, 2015
http://vmamedia.com/event/adapt-summit/