Insights 2021: How Brands Are Sustaining Category Growth
Channel: Suzy
Date: 2021-03-23

Throughout the past year, brands had to quickly shift how they reached consumers. Many brands, with the help of agile research tools, enhanced consumer insights, and virtual research solutions, saw exponential growth last year. RB, Ferrero, and Campbell’s were three of those brands -- and now they must work to sustain this growth. 

During this webinar, hear from Yelena Idelchik, RB’s Category Management & Shopper Insights Director for Hygiene US, Lindsay Fankhauser, Campbell’s Shopper and Portfolio Insights Lead-Growth and Grocery Channel, and Phil DeConto, Ferrero’s VP of Category Management & Shopper Insights, as they discuss what they’re doing to keep momentum as customer sentiments continue to shift.

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