20171006 Chinese tourism grows in Milan and Italy
Channel: Business in China Television Network
Date: 07/10/2017

The Foundation Italia China presented at Palazzo Clerici the 2017/18 year of its Permanent Training School, which was born in 2009 to offer Chinese language and culture courses for students and training intercultural for professionals and companies. The new courses will begin on Monday 16 October.

The opening event of the day was devoted to a focus on Chinese tourism in Milan and Italy, and the importance of training in this area. They attended: Roberta Guaineri, Councilor for Tourism, Sports, Quality of Life of the City of Milan, David Tang, Vice President of Ivy Alliance Tourism Consulting, Alessandra De Gaetano Autogrill Group Primary Concepts Management Director and Andrea Tucci, Vice President Aviation Business Development SEA Milan.
 
"Knowing how to interact with the Chinese world has always been a very felt need for tourism," said Cesare Romiti, president of the Italian Foundation, at the opening of the works. Today it is still, but differently, because the ones we welcome in our country are the most wealthy, well-prepared and technological Chinese tourists. For this reason, the Foundation and its School are increasingly committed to forming companies, structures and realities in the industry to be ready for this new challenge. "
 
Chinese tourism figures in Italy - According to CeSIF (Centro Studi per l'Impresa Fondazione Italia China) data, in 2016 there were 135.13 million Chinese people who traveled abroad (+ 5.68% compared to 2015 ). Of these tourists were 122 million (+ 4.27%): 3.79 million the number of Chinese visitors in our country, according to data Confturismo-Istat. By 2017, there will be a further increase in Chinese tourists worldwide, thanks to the prospects for middle class growth. Italy is the first place among the European destinations in terms of spending and Milan, as foreseeable, is the main shopping city in Italy, accounting for 37% of Chinese spending in Italy, a level never reached before and even exceeded in the first quarter 2017 (39%). Following are Rome (17%), Florence (9%) and Venice (7%).
[Data extracted from the annual report "China 2017" CeSIF - Foundation China China].
 
"2018 will be the year of tourism in Europe and China and our country needs to be ready to meet the challenges of an increasingly mature, independent, technology and high-end tourism - emphasized Francesco Boggio Ferraris, Director of the Permanent Training School -. New media, unpublished destinations and new passions, such as the one for snow that anticipates the trends of the Beijing Winter Olympics 2022, must be caught by our chain. The School is part of some of the most challenging challenges in the field, supporting its QSC (Quality Service Certification) program, quality certification of Italian operators according to Beijing standards.
 
A steady growth - The numbers recorded in these nine years of life in the Permanent Training School confirm a growing demand for training modules and intercultural management to help businesses and professionals improve their relationship with Chinese counterparts. Over the last year, 20 executive and corporate in-house training projects have been activated, involving about 750 professionals. Among the successful projects realized in recent years, those carried forward with Autogrill, Inter and Club Made in Italy by FederlegnoArredo. Among the ones being realized, the Forum for the Internationalization of Made in Italy in partnership with Messe Frankfurt and Elle Decor and the training program aimed at the hotel business in collaboration with Rome Capital.
 
"With the advancement of globalization, the need to be international becomes more and more both for people who travel or go abroad to work for companies that manage to increase the diversity of their human resources. Diversity that brings with it complexity but also a great added value - said Diana Bracco, President Bracco Spa and Deputy Vicar Foundation Italia China, closing the works -. This Training School is therefore an outpost on the future: a future in which interchanges, commercial, entrepreneurial, but also linguistic and cultural exchanges with China will be more and more frequent and essential. A future largely already present. "
 
The Permanent Training Number - During the year of 2016/17, 300 students enrolled in the courses (Individual, Chinese Language, Language and Culture, HSK Preparation, Children, ECBC, Legal Chinese and Character Storing ), 259 off-site students in 6 schools (between Milan, Bergamo, Como and Rome), 37 language and culture courses