“Celebrities living at Juhu gave Natural ice-cream the best publicity”: Srinivas Kamath
Channel: exchange4media Group
Date: 2022-03-14

Late Raghunandan Srinivas Kamath launched “Natural Ice Cream” brand in 1984 with his first parlour at Juhu beach in Mumbai. He used a variety of fresh fruits to produce various flavours of ice-cream. The idea clicked. 

Since then, Naturals has grown into a pan-India chain with more than 135 stores. Kanchan Srivastava spoke with Srinivas Kamath, Director of the Kamaths Ourtimes Ice Creams Pvt. Ltd, to understand the success journey of the brand. Excerpts from the interview