John Horton (MIT Sloan School of Management) - Advertising as Coordination: Evidence from a Field...
Channel: Toulouse School of Economics (Ecole d'économie de Toulouse - TSE)
Date: 25/09/2023

More on: https://tse-fr.eu/digital

👉 Speaker : John Horton (MIT Sloan School of Management) - Advertising as Coordination: Evidence from a Field Experiment (with Apostolos Filippas and Diego Urraca)

Discussant: Pinar Yildirim (University of Pennsylvania)

0:00 Intro
0:07 Presentation 
0:17 Empirical Context
2:21 Some matching markets have sellers who are inherently supply contrained 
2:58 Supply constraints can make matching challenging
3:55 Buyer Uncertainty About Seller Capacity Causes, Consequences, and a Partial Solution
4:40 Questions 
4:49 Questions and overview of results 
6:20 The core issues: Job offers/inquiries are valuable
6:53 The problem 
7:07 Question and idea
7:47 Despite being a promissing idea, economists have had very miwex views on the social usefulness of advertising 
9:55 The platform perspective
11:41 Are advertising positively slect ("peaches") or adversely selected ("lemons")
12:17 In conventional labor markets, employers are biased against those who been out of work for longer periods 
13:26 Randomization Checks
15:36 Main research questions
18:24 Another way to visualize ... and data 
19:29 Main research questions
19:32 Let's move to the cumulative buyer experience view and data 
21:29 Main research questions 
21:34 Why did buyers seek out advertising sellers ? ... 
23:06 Statistically Modeling selection into advertising 
24:00 A simple interpretation: Advertisers want more business and are not getting it "organically"
24:17 Main research questions
24:44 Question and data 
25:27 Platform then introduced this broadly but only in one category to start
26:43 Stepping back
26:46 Digital marketplace advertising is growing
27:08 Two online marketplace problems
29:40 Interesting follow-on questions 
36:32 Questions Comments and Suggestions (Pinnar Yildirim)