HOLOGRAMHeaven Presents BIG L: The devils Son
Channel: Sam Pro
Date: 05/02/2024

This project honours and celebrates the lives of musicians and artists who were murdered and taken from this world far too soon in an innovative and challenging way (for me as a designer). These artists share the common factor of coming from low-income backgrounds in rough areas and during difficult times politically.In 2012, Coachella created a hologram projection of Tupac for Dr. Dre and Snoop Dogg’s performance. This was the primary inspiration for me to create my own hologram projection. An artist resurrected via a hologram must create a sense of nostalgia for old fans who have missed them, as well as a sense of understanding for a younger generation unfamiliar with the artist’s music or mythology. Such an experience would certainly leave the audience in awe, but to witness it, one must be financially able to attend a live performance of Dr Dre and Snoop Dogg. So what about those who can’t even afford a bus fare, much less a ticket to Coachella? In the end, these people are the ones who raised artists such as Tupac or Big L— the artist I chose to highlight in my first hologram. 

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As part of the project, special holograms will be placed throughout low-income areas of London, providing illumination and information to the community, to inspire a younger generation through subliminally positive and uncensored messages. Unfortunately, what happens on the streets is often unpredictable, and children are often exposed to drugs, foul language, and anti-social behaviour. For this reason, I have chosen to set this project up as a series of street art pieces rather than a consumer product that can be assembled at home (though such a product would not be difficult to create). As a whole, I believe that innovation is often the result of desperation or struggle, as in the case of graffiti or Hip Hop culture or even the development of the atom bomb. With this in mind, I believe that now is the right time for rougher, more intimidating areas of the city to shine and to make people feel compelled to visit them.