Increasing Public Awareness & Facilitating Behavior Change
Channel: NSF NCAR & UCAR Science Education
Date: 23/03/2017

Climate change communicator, Ed Maibach, MPH, Ph.D., shares heuristic techniques regarding keys to effective communication on climate change. He reminds us:
- The less you say, the more you are heard;
- Say the things that have the most value (in achieving your
  communication objective); and
- When possible use audience research to determine which
  messages have the most value.
Watch to learn more!