Unexpected Baskerville: The Story of LoveFrom Serif with the Letterform Archive
Channel: San Francisco Public Library
Date: 2023-10-09

LoveFrom Serif is a brand new interpretation of the Baskerville genre, a custom typeface that supports a new identity designed by Peter Saville and the LoveFrom team. From a study of Baskerville’s surviving punches, printed books and contemporary writing master’s manuals, this talk gives an overview of the Baskerville letterforms, their historic significance and the design of a brand new interpretation that supports a new identity. LoveFrom Serif greatly extends the dynamic range of the original Baskerville letterforms, providing the studio not just with an identity but with a voice, and a tool to use in selected projects with clients as well as self-initiated work. This event is in partnership with the Letterform Archive and SFPL Book Arts & Special Collections.