McDiet Breakfast 2002-03-15
Channel: Matthew
Date: 2016-01-07

During March 2002, I underwent a 10 day performance. Taking the eight items of the McDonald's McChoice menu as a starting point, I went on a ten daylong diet of McDonald's alone. Eating three meals a day, each meal consisting of two McChoice items. The choice of food for each meal was worked out mathematically to create a kind of periodic table of McDonald's McChoice Menu items. This also determined the length of the performance.

Each day I walked the mile and a half to McDonald's for Breakfast, Lunch and Dinner. I had a hidden camera with which I filmed the transaction. I retained the till receipt and noted the time and the counter attendant's name. I returned home or went upstairs with the order and after taking a Polaroid or the meal I filmed myself eating it. 

See more here: http://static.matthewvickery.org/mcdonalds/