Autos 0-60 - Toyota at Hispanize 2015 with Pat Pineda
Channel: Javier Mota
Date: 19/03/2015

Toyota at Hispanize 2015 with Pat Pineda. 

Toyota has been the No. 1 automotive brand in the Hispanic market for a decade. 

Through the years, Toyota has understood the importance of the Latino community and created culturally relevant and in-language campaigns that engaged them through everyday life experiences.  Most notably, Toyota launched a recent campaign called “More Than a Car” or “Más Que Un Auto,” a program that acknowledges the role vehicles play in the everyday lives of Latino consumers.