How to Use Video in Your Content Marketing Strategy
Channel: Julie Weishaar
Date: 2024-04-07

#videocontentmarketing #animatedvideos #contentmarketingstrategy 

In the bustling digital marketplace, video has emerged as the king of content.

Forbes' 2024 Content Marketing Statistics reveal a staggering $600 billion industry growth, with video as the best-performing format.

An impressive 91% of companies now use video as a marketing tool, and here's why: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.

So, why video? It's simple.

Video content will comprise 82% of Internet traffic in 2024.

Brands leveraging video marketing see revenues grow 49% faster than non-video users.

And with YouTube being the second-largest search engine, video is clearly not just an option; it's a necessity.

But what types of videos should you create?

The spectrum is broad, from culture videos that showcase your brand's personality to animated explainers, customer testimonials, vlogs, product demos, and educational content.

The goal is to engage, inform, and entertain, all while staying true to your brand's voice.

Are you concerned about cost or creativity? Fear not.

Tools like Fliki, Pictory, Canva, and Lumen5 offer affordable, AI-powered solutions for crafting compelling videos.

Even with a smartphone, you can produce high-quality content that resonates with your audience.

Don't overlook Video SEO.

Catchy titles, keyword-rich descriptions, and attractive thumbnails can skyrocket your YouTube visibility.

When it comes to distribution, think beyond YouTube.

To maximize reach, embed videos on your website, share them on social media, include them in emails, and feature them on landing pages.

Before starting, understand your target audience and set clear goals for your videos.

Whether you're boosting brand awareness or driving sales, your content should prompt viewers to act.

And remember, consistency is key.

Share your videos regularly across all platforms to maintain engagement and build your content portfolio.

In conclusion, video isn't just another content type; it's a strategic tool that can elevate your brand and connect with your audience on a deeper level.

So, let your brand's story unfold—one frame at a time.

Subscribe to our YouTube channel for more video marketing tips: @julieweishaar 

Read the full blog post here: https://newhorizons123.com/content-marketing-strategy/

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