Cheryl Johnson -Zimbabwean Fashion Designer/Entrepreneur (NATAi NATAi)
Channel: Story Untold ZW🇿🇼
Date: 2021-09-17

#CherylNyashaJohnson #NATAiNATAi #ZimbabweanFashion #StoryUntoldZW
Cheryl Nyasha Johnson is a Zimbabwean entrepreneur making her mark in the #fashion industry. She is the founder and creative director of NATAi NATAi - a locally made Zimbabwean women’s fashion brand with a focus on fun, day to night pieces that accentuate the feminine physique while maintaining a great sense of style and sophistication.

In this episode, we go Inside NATAi NATAi and talk about Cheryl's journey. Who she is, why she decided to start a business. We also discuss some of the challenges and joy of entrepreneurship along with how Cheryl balances being an entrepreneur with her duties as a mother and wife.

Thank you for watching, and thank you Cheryl for graciously allowing us to bring this story to the world. Special thanks go out to Vanessa and Munashe whose voices are heard in the intro sequence of this episode.

For more updates on NATAi NATAi:
https://www.natainatai.com/
https://www.instagram.com/natai.natai/

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Episode timestamps:
• Intro 0:00-0:52
• Who is Cheryl? 1:40-2:20
• Deciding to start NATAi NATAi 2:45-4:44
• Getting exposure from outside Zimbabwe 5:17-6:43
• Why quit your job and start your own thing 7:09-8:08
• Challenges NATAi NATAi faces 09:00-11:52
• The most joyous aspect of running a business 12:06-12:47
• How do you find a balance between work & life outside of work 13:40-14:40
• NATAi NATAi sustainability efforts 15:19-17:30
• The value of Transparency 18:15-19:51
• Dream collaborations 20:17-21:05
• Local industry peers that interest Cheryl 21:35-23:33
• The importance of social media 24:11-25:50
• Retail stores vs D2C 26:20-27:40
• Cheryl's favourite piece from NATAi NATAi catalogue 28:00-28:50
• Interests outside of fashion 29:07-30:23
• Future targets 31:41-32:10

Music:
* Ketsa - Empty Playground (https://freemusicarchive.org/music/Ketsa/5d/empty-playground)
* Nkosi - Going Home (https://soundcloud.com/nkosi_zashort99/going-home)
YouTube Music Library:
* Cheel - Lazy Walk

B-Roll footage in this video:
Pictures:

Matheus Viana - https://www.pexels.com/photo/colorful-arts-hanging-on-wall-2372978

Dom J - https://www.pexels.com/photo/three-black-and-white-paintings-297494

Tim Gouw - https://www.pexels.com/photo/four-paintings-on-wall-139764


Videos:
Sosa Films from Pexels - https://www.pexels.com/video/a-subway-station-entrance-4625080

Video by Ramesh Ravi from Pexels - https://www.pexels.com/video/airplane-flying-2297218

Video by German Korb from Pexels - https://www.pexels.com/video/spotting-the-landing-of-an-airplane-on-the-runway-in-montreal-canada-airport-3678380

Video by Kampus Production from Pexels - https://www.pexels.com/video/man-putting-the-orders-on-the-doorstep-8926528


#Zimbabweanentrepreneurs #entrepreneurs #zimentrepreneurs #entrepreneurship #zimcreatives #zimcontent #zimcontentcreators #Fashion #AfricanFashion #CherylJohnson #NATAiNATAi #fashionstartup