How to Reverse Engineer Marketing Luxury Properties w/Markus Canter | Luxury Listing Specialist
Channel: Luxury Listing Specialist
Date: 30/01/2020

The most important skills when it comes to successfully selling luxury properties are branding and creating powerful marketing strategies tailored to each unique property. What is the process of determining the best marketing strategy for each luxury property? How do we play to our strengths? How do we build an authentic brand? On this episode, Markus Canter, Berkshire Hathaway luxury property director and co-founder and CEO of St. James + Canter Luxury Real Estate, shares on how we can reverse engineer the perfect marketing strategy for our luxury properties. 


Takeaways + Tactics: 

- California is the most sought after market. 82 out of the top 117 listed luxury properties in the country are located there. 

- When it comes to marketing luxury properties, it’s not about any exposure, it’s about the right kind of exposure targeted towards the buyer you want. 

- It’s important to establish yourself as a top agent in your demographic, become an expert, offer value and be the best at every level you’re working at. Give the white glove treatment to all your clients and you’ll become known for it.