Top Salespeople Interviewed - John Bycroft
Channel: Clive Miller
Date: 19/08/2021

John Bycroft is a veteran top sales performer. Transitioning from Cobolt programming, he sold Olivetti branch automation solutions to banks and building societies in the UK. He was so successful that Olivetti had him set up a global sales team to help worldwide subsidiaries achieve similar results. This initiative culminated in a $360m deal with Rabo Bank in Holland. After several business building adventures, John has returned to his roots selling software to banks as VP Sales for comforte AG. In this interview, I asked John to reveal the secrets of his sales success.