📌 LOCATION DATA in Marketing in a post-pandemic world with Emily Owayni | Digital Marketing Training
Channel: BizHack Academy
Date: 29/04/2021

The Role of Location Data in the Marketing Lifecycle, and in a Post-pandemic World
About this Event
Location, location, location. While this catch-phrase is often applied to real estate, for today’s marketer, it can just as easily be applied to data. From segmentation and targeting to measurement and analytics, location data informs marketers on consumer behavior, ad effectiveness and retail performance.

But how does location data deliver on these promises? And with so many data resources, where does location data reside in the marketer’s toolkit? In this session, we'll also discuss the latest location-based behavioral trends and the role that location data will play for marketers in a post-pandemic world.

Key takeaways from the session:

Consumers Are Still Consuming- Location data shows that people are eager to re-engage in the physical world, even as habits are shifting
Localization Is More Important Than Ever- With behaviors varying by region, state, and DMA, strategies tailored by geography are critical to success
Aligning With Consumers’ Mindset Is Key- Delivering the right message in the right moment ensures relevance in today’s rapidly changing landscape.

About BizHack Academy

BizHack Academy is a top provider of advanced digital marketing training. BizHack was named a top startup in Miami in 2019 by The Miami Herald and was part of accelerator programs funded by The Knight Foundation, Goldman Sachs and Entrepreneurs' Organization. Since 2015, BizHack has trained more than 10,000 nonprofits and businesses including Miami Foundation, Knight Foundation, Radical Partners, Catalyst Miami, Children's Movement of Florida, NBCUniversal, Univision, Whirlpool, Wells Fargo, Copa Airlines and Royal Caribbean.

For more info about BizHack, visit www.bizhack.com or 📱 Call (786) 664-7324.

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