Why mobile phones are so important in Africa
Channel: A&C Digital
Date: 2021-02-08

Kenyans and most other Africans access the internet mostly using their mobile phones. That's why it's so important for businesses trying to find success online to create experiences that are effective on mobile.

Last video: https://youtu.be/zIIagpJg84E
The full course playlist: https://youtube.com/playlist?list=PLaYJsrrodqF8Zy6FXawENG9LWfMyv2QaV

Welcome to Your Customers' Journey, a series of videos that will help you better understand your customers and how to relate with them online.

A big part of what makes businesses successful is their customers. That's why we thought of developing this free course. The goal of this course is to help you better understand your customers and how to relate to them online. You'll know when and how to approach them with relevant and appropriate marketing communication that empowers them through their journey.

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