Wendy Marx - Differentiation Is The Key To Business Growth
Channel: Maven
Date: 2023-03-29

Wendy Marx MBA of Thriving at 50+  shares that small businesses can’t be successful unless they are differentiated and branded.

Wendy follows Maven's Provocative Perspective framework in this video to clearly articulate the pain point (failure to grow) and establishes empathy with how her target market feels about this issue. She then diagnosis the root cause (no differentiation). Wendy then provides her compelling insight that to successfully differentiate your business, you must explain how their product will solve the client’s problem. She concludes by providing 5 steps any small business can take to stand apart from their competition (hope).

Contact us at info@referabilitymaven to how you can articulate your Provocative Perspective.