Webinar: Google Ad Grants 101
Channel: ParsonsTKO
Date: 18/05/2022

Google provides certified 501c3 nonprofit organizations with the Google Ad Grants program ($10k per month) to help make those nonprofits more visible and competitive in search results. It’s a valuable, mature, and accessible advertising tool that nonprofits of all sizes should consider. As a practical entry point into your organization’s engagement architecture, search ads can bring a new, significant traffic source to your organization’s website, helping generate new leads, spark donor interest, attract volunteers, and amplify the brand and programmatic messaging. It can also be a valuable supplemental sidecar to your SEO strategy and tactics.

There are a few considerations to navigate if you embark on this program within your organization. ParsonsTKO will discuss the nuts and bolts of the Ad Grants program and how your organization can make the most of this grant opportunity such as:
How the Ad Grants program differs from (paid) Google Ads and when to consider using the paid version instead
A quick overview of Microsoft’s parallel offering, Bing Ads for Nonprofits

Following along in this recording as John Harrison shares his experience with the Ad Grants program and how your organization can make the most of this free tool.