Nonprofit Email Marketing: 8 Best Practices
Channel: donorsnap
Date: 29/06/2021

With email becoming the single most important communication channel for nonprofits, this video will provide you with tips and tricks to maximize your nonprofit's email outreach.

This video will cover the following nonprofit email outreach best practices:
1. Tend to Your Mailing Lists
2. Use a Winning Subject Line
3. Measure and Test
4. Use UTM Tags
5. Know Your Metrics
6. Have a Clear Call to Action
7. Always Link Back to Your Website
8. Use Automation

Link to build UTM Tags: https://ga-dev-tools.appspot.com/campaign-url-builder/

Link to the full article on DonorSnap blog: https://donorsnap.com/uncategorized/nonprofit-email-marketing-8-best-practices/