DMM Grip Belay Device
Channel: WeighMyRack
Date: 2015-06-16

UPDATE: The Grip will not be coming to market. Although it is still a rad concept, DMM has officially stopped working on this project for other "more exciting" projects instead.

So simple yet unexpected it almost seems complex. The DMM Grip is a "brake assist" belay device for single ropes. You really just gotta watch the video to see how it works.
If you want to compare the Grip to every other belay device on the market go to 
www.weighmyrack.com/belay
Or if you want to see the other belay devices being released in 2015 check out the 2015 Belay Device Showdown video: 
https://www.youtube.com/watch?v=Nhs_NGoD42M