Seminar 6: Residential Real Estate: Architecture's influence on culture/lifestyle of SoCal FALL 2022
Channel: LMU College of Business Administration
Date: 2023-02-01

Instructor: Gerard Bisignano '77, MBA '83, Owner & Founder, The Bisignano Group 

Date: Friday, November 18, 2022

This session will:
- Explore career paths and opportunities in residential real estate
- Discuss the process of entering the profession, starting and building a career, working with buyers, working with sellers, the escrow process, advertising and branding, the teams concept, and building and maintaining a client base.
- Cover wealth creation through owning real estate

We will focus on the Southern California real estate market but the career and sales principles are universal and apply to all states.

The session will also explore the influence on Southern California by the past and present architectural masters such as Frank Lloyd Wright, Richard Neutra, Pierre Koenig, Paul Revere Williams and Ray Kappe as well as current influencers like Richard Meir, Richard Landry, Thom Mayne, Frank Gehry and more.

We will also explore the images of Julius Shulman, whose ability to capture iconic architectural images had amazing impact in promoting the “Art of California Architecture” and whose photographs helped propel the careers of many.