IBM "City Forward"
Channel: Stash Magazine
Date: 21/04/2014

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Internet Video :58
Agency: OGILVY/NY
Director: SCOTT VALINS
Animation/VFX: VALINS&CO http://www.valins.com

Scott Valins, owner/CD at Valins&Co in NY: "The brief was to create a piece that would visualize an upcoming IBM web portal built to aggregate data from cities worldwide. The concept was to create visuals illustrating how one could analyze and quantify cities and their systems to better understand how to optimize their planning.

"The main challenge was to combine a variety of footage, visualizations and demos showing the wide range of information collected by IBM in these cities, yet tying them together in a cohesive campaign."

Schedule: three weeks.

For Ogilvy/NY CD: Jason Marks ADs: Gina Whitt, Ricardo Beltran Copywriter: Steve Schroth Agency producer: Kelly Wood

For Valins&Co. CD: Scott Valins EP: Mike Sullo Lead compositor/animator: Luis Aguirre Compositor/animator: Anthony Serraino Editor: John Fahy

Toolkit After Effects, Final Cut Pro



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