Why People Hate Water Reuse (and How to Overcome It) - 3 Proven Paths
Channel: Antoine Walter
Date: 03/02/2024

Water reuse is crucial for addressing water scarcity, and it's no debate that it has many environmental, agricultural, and economic benefits (if you don't believe me, go watch my TED talk 😉)

Yet, despite constant technological advancements and a clearly proven safety, public acceptance remains a challenge. This may be due to misconceptions on water reuse... but probably also doubtful communication strategies.

Hence, it's important to look into:
- How the success of water reuse projects is significantly influenced by public perception and media coverage (as seen in Toowoomba, Australia; and Singapore)
- How emotional appeals often outweigh rational arguments (and what to do about it, like for instance, draw a box)
- Which best practices for gaining public acceptance of water reuse can be copied and replicated, and how they include careful framing of the discussion, gradual implementation, and focusing on the treatment process rather than the water's source
- How we may clearly be using the wrong words since the beginning to address water reuse ("reused" being apparently the... worse!). Recycled water, treated water, reclaimed water, unconventional water: all these terms might be part of the problem, and we'll see what to use instead (spoiler: it's certainly not Toilet to Tap)

Let's dive into water reuse from an unusual angle, with expert insights from Austin Alexander (Xylem), David Sedlak (UC Berkeley), Paul Gagliardo (Imagine H2O & The Water Entrepreneur) and many more!

In details, we'll look into:

00:00 What will convince you to reuse water? 
01:04 Toowoomba's failed water reuse project 
04:33 3 Best Practices to improve reuse's adoption 
05:51 1: Draw a Box! 
09:33 2: Choose your Words! 
14:54 3: Step by Step! 
17:38 Conclusion 

#waterreuse #WastewaterReuse #NEWater #ReclaimedWater #Reuse 

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