Best Easy Podcast SEO Tip: Descriptions
Channel: Emily Binder
Date: 2021-07-28

This is my number one tip to get SEO value out of every podcast episode. It's so simple and effective. 

Google search will scrape keywords but especially outbound links (hyperlinks) that have rich anchor text (keywords that make up the hyperlink). This means your podcast episodes can outrank blog posts, especially for unique search terms relevant to your brand or business.

I show you an example of how my search for "onramp invest alexa quick link" turned up a four-month old Spotify podcast episode I had done where I used similar text in a hyperlink in that episode's description.

Chapters (click to jump):
0:23 Google search results for Onramp Invest Alexa Quick Link
0:39 View on Spotify to see episode description with hyperlinks
1:03 Make your episode description rich
1:54 What kind of keywords you want
2:34 How to use hyperlinks in your podcast description for better SEO

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