Here are key tips for engaging with surgeons and doctors #shorts
Channel: New to Medical Device Sales -Jacob McLaughlin
Date: 12/01/2024

Success in Medical Device Sales Meetings! 🌟 Here are key tips for engaging with surgeons and doctors:

- Avoid the common mistake of just talking about your product. Instead, focus on learning about the surgeon, their preferences, and why they use certain medical devices.

- Start by asking questions! Dive into their experience - How long have they been using a specific device? Was it a choice from residency or a switch influenced by a rep? Understanding their journey positions your product effectively.

- Explore deeper with targeted questions. Knowing if they recently switched indicates openness to innovation. Tailor your pitch based on their timeline and technology preferences.

- Leverage insights gained to present your product effectively. Highlight new technology for those who've stuck with devices since residency or showcase innovation for those open to change four years post-switch.