The founder of Female Viagra on her BILLION dollar payday | Pretty Big Deal with Ashley Graham
Channel: Ashley Graham
Date: 12/11/2019

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Join supermodel, style icon and barrier-breaking body activist Ashley Graham as she sits down with some of her brilliant, inspiring and honest friends about what makes them a Pretty Big Deal. Absolutely nothing is off limits, so get ready.

Ashley Graham sits down with Cindy Eckert, self-made CEO and advocate for women. Cindy is the powerhouse behind Addyi aka The Little Pink Pill — or to some, Female Viagra. In the past 10 years, Cindy has sold two pharmaceutical companies. Her most recent sale, Sprout Pharmaceuticals, went for a whopping $1 BILLION. And if that wasn’t impressive enough, Cindy and her shareholders reacquired the company two years after selling — FOR FREE! Cindy is also the creator of The Pink Ceiling aka The Pinkubator — a fund that supports businesses made by or for women. 

In this episode, we talk about entrepreneurship, the woman’s right to desire, the true reason behind Cindy’s signature hot pink wardrobe, and so much more.

#prettybigdeal
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HOST
Ashley Graham 

GUEST
Cindy Eckert

EXECUTIVE PRODUCERS 
Ashley Graham 
Penni Thow 
Scooter Braun 

EXECUTIVE PRODUCERS 
Michael D. Ratner 
Scott Ratner 
Miranda Sherman 

CO-EXECUTIVE PRODUCERS 
Kelsey McWilliams
Ava Coleman

DIRECTED BY
Kaliya Warren 

WRITER
Ava Coleman 

LINE PRODUCER
Jess Vogel

ASSOCIATE PRODUCER
Ilyssa Walker 

RESEARCHER 
Shahnaz Mahmud

SOCIAL MEDIA MANAGER
Natasha Janardan 

DIRECTOR OF PHOTOGRAPHY
Katherine Castro
 
PRODUCTION DESIGNER
Lauren Nester

EDITORS 
Crystal Arnette
Lucy Tatiana Morales

MAIN TITLE THEME BY
Johannes Raassina
Lefteris Ioannou

POST PRODUCTION SUPERVISOR
Jess Vogel 

COLORIST
Marika Litz

SOUND MIXER
James Sparber

TITLE THEME PRODUCER
Johannes Raassina

CAMERA OPERATORS
Autumn Moran 
Megan Mansur 

ASSISTANT CAMERA
Charlie Gillette
Julissa Ramirez

GIMBAL OPERATOR
Crystal Arnette

BEHIND THE SCENES CAMERA
Babette Johnson 
Mary Evangelista

GAFFER 
Moe LaRena 

KEY GRIP
Jade Smith 

ADDITIONAL CAMERA OPERATOR
Barbie Leung 

KEY PRODUCTION ASSISTANT
Julissa Ramirez

WARDROBE
Jordan Foster 

MAKEUP
Katie Jane Hughes

HAIR STYLIST
David Lopez

PRODUCTION SOUND
Kit Jirles

ADDITIONAL SOUND RECORDIST
Deanne Williams 

ART DIRECTOR
Laura Miller 

PRODUCTION ASSISTANT
Catrina Kokkoris 

DATA MANAGEMENT
Melissa Bueno-Werner 

PRODUCTION ASSISTANTS
Masha Zhak 
Adam Duplechain 
Nick Kaufmann 
Christian Guinanzaca
Guy Mueller

ADDITIONAL PRODUCTION SUPPORT
Raquel Dominguez
Jennifer Spottz 

SPECIAL THANKS
Mina White 
IMG Models 
Argon Props
Adorama Rental Company 
YouTube Studios
YouTube Space NY 

PRODUCED BY
Pretty Big Deal Productions
OBB Picture & OBB Sound