Spring-back talks: How to build customer profiles
Channel: CraftsCouncil
Date: 2021-05-27

The Crafts Council's Head of Business Skills, Caroline Jackman and Head of Research and Policy, Julia Bennett, are joined by guest speaker Patricia van den Akker, the Director of The Design Trust –the online business school for designers, makers & other creative professionals. For over 20 years Patricia has been a creative business adviser, trainer and coach, working with thousands of creatives.

Creating customer profiles means you can direct your marketing efforts towards the kind of people who will be most likely to buy your work. You might already know certain things about your existing customer base – this talk will look at how you can build on this knowledge with some focused research and by utilising available tools such as the Crafts Council’s Market for Craft data tool: https://www.craftscouncil.org.uk/about/research-and-policy/market-for-craft

This presentation was part of the Spring-back talks programme. A series of ten free lunchtime talks held on Zoom, offering essential marketing advice for makers who want to prepare their business for digital and physical opportunities in 2021 and beyond. 

This talk series is part of Crafting Europe - a project funded by Creative Europe.

Join the conversation #springbacktalks #craftingeurope
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