Scott Perry, President at Sperry Media - DMT @ SXSW 2013
Channel: Digital Music Trends
Date: 2013-03-21

Digital Music Trends at SXSW 2013 interviews Scott Perry, founder of Sperry Media a company that works on marketing, promotions and consulting for film studios, TV networks, record labels and tech startups in the LA area. We chat about visual hashtags, the power of images, geo-location, merchandise and more, see below for the exact questions with time-stamps in case you want to skip to the part you can't wait to hear. 
http://www.sperrymedia.com

00:20 You recently celebrated your 11th anniversary as a company, quite a landmark for a company that works in this space, how did you start out and what do you do? 

01:30 This space must have evolved incredibly since the days of MySpace, what are your thoughts on the latest trends in social visual? 

03:13 You wrote a white paper that I would encourage everyone to go and download (https://narm.wufoo.com/forms/hashtag-white-paper-download/) where you talk about visual hashtags, how do you define that? 

4:10 Scott talks about the power of images from a live show and who really owns them? Legally it's the person who took the picture but the artist should have some rights to use that for promotional purposes.

06:10 Scott talks about the importance of geo-location in pictures and how that can be used. 

07:13 There are third party services that allow you to track images geographically but for this to work well you'd need a major service to integrate that as a feature within their app. Can a third party take off in the mainstream? 

08:40 You were talking about platforms where everyone's sharing content but there's the need to take these to some sort of commercial level.  How do you do that? Is it with overlays, widgets or what else? 

12:30 Talking about merchandise

13:14 What would you recommend your clients if and when something like Bauer's Harlem Shake happens, how should they deal with that?

14:50 Any campaign that you're particularly excited about? 



(by Andrea Leonelli)