Greg Fancher, PetSmart | commercetools Elevate 2024
Channel: SiliconANGLE theCUBE
Date: 22/04/2024

Greg Fancher, EVP and CITO at PetSmart, discusses the company's composable commerce strategy with theCUBE analysts Rebecca Knight and Shelly Kramer during commercetools Elevate. They explore how PetSmart is enhancing customer experiences by integrating piece-by-piece commerce solutions and leveraging AI for personalized services and loyalty programs. They also discuss the ways in which the company seeks to make life better for pet parents and their pets.
 
Get insights into what you might have missed at commercetools Elevate https://siliconangle.com/2024/04/24/three-insights-commerce-ctelevate24/
 
Fancher explains the benefits of transitioning to an open-commerce system with commercetools, highlighting the importance of flexibility in technology updates both in-store and online. He also discusses how AI-driven personalization and machine learning are enhancing PetSmart’s loyalty programs, providing customized offers based on purchase history and improving the overall experience for pet parents.
 
Check out the full article https://siliconangle.com/2024/04/22/petsmart-composable-ctelevate24/
 
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