Terry Hicks, Infusionsoft | Quickbooks Connect 2016
Channel: SiliconANGLE theCUBE
Date: 26/10/2016

01. Terry Hicks, Infusionsoft, Visits theCUBE !. (00:20)
02. Tell Us How You're Filling The Sales And Marketing Niche For Small Business. (00:41)
03. Give Us An Example Of The Level Of Service I Can Get. (01:57)
04. What Are Some Of The Tools You Can Equip Small Businesses With. (03:35)
05. What Is The Marketing  Automation Arranged Around. (05:27)
06. Is This Most Of Your Customers First Time With Marketing  Automation. (06:18)
07. What Are You Finding Out About The Audience This Week. (07:25)
08. How Has Working With Intuit Impacted What You've Been Able To Do. (09:38)
09. If Software Is Doing More Low Level Work For The Accountant Does This Free Them. (11:22)
10. As Intuit Changes It's Products What Does It Do To You. (12:07)

 #theCUBE #QBConnect #InfusionSoft #Quickbooks #Intuit #SiliconANGLE #QBConnect16  @trhicks10
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Designing smarter, automated tools for small business marketers | #QBConnect

by Nelson Williams | Oct 25, 2016

For many small business owners, marketing can be a path to madness. Not only do they lack the skills to market effectively, but there are only so many hours in a day. Keeping up with marketing campaigns can be a full-time job all its own. However, effective marketing is the best way for a small business to draw the customers it needs to grow. This creates a space for a partner to help small business owners manage their marketing needs, according to Terry Hicks, chief product officer at Infusion Software Inc.

To shed some light on marketing for small business, John Walls (@JohnWalls21) and Jeff Frick (@JeffFrick), co-hosts of theCUBE*, from the SiliconANGLE Media team, spoke to Hicks during the QuickBooks Connect conference in San Jose, CA.

Managing small business relationships

What does marketing mean for small business owners? Hicks described what the work Infusion Software does, including customer relationship management, marketing and building engagement. He mentioned that the company can reduce risk and empower customers through the use of custom tools and marketing automation.

Hicks explained that Infusion Software packages its products to meet a range of customer needs depending on how the client goes to market. Businesses can also get additional functionality to meet their specific needs. Prices based on size and complexity allow companies to find the solution that’s right for their budget.
Planning for the right marketing tools

Infusion Software designs its products for where the customer is. Hicks pointed out that small businesses are not marketing experts, and they’re starved for time. They want smarter tools to help solve their problems. He stated that Infusion Software needs to design to remove the complexity of marketing.

Customers tend to start with a simple plan. Hicks spoke about how they help the customer lay out how to interact with their own customers, and how to follow up with with software automation. He felt it was inspiring to see this vision of the future of automation built around natural language and helping to solve problems.