Why Data Quality? w/Special Guest Dan O'Connor
Channel: Ashleigh Faith
Date: 25/08/2020

Special Guest Dan O'Connor shares a few stories on the importance of data quality for marketing insights and reliability in machine learning.

Stay in touch:
LinkedIn: https://www.linkedin.com/in/ashleighnfaith/
Direct Message: isadatathing-at-gmail.com

Dan O'Connor is the Director of Product Data Services at Verndale, a UX consultancy and project company.

You can find Dan at: https://www.linkedin.com/in/dan-oconnor/

Use cases from marketing using machine learning and data governance.

Article I mention in the video (in the on-screen notes): https://towardsdatascience.com/why-feature-correlation-matters-a-lot-847e8ba439c4?gi=ad8a082e135f

Theory of a Stork paper: http://web.stanford.edu/class/hrp259/2007/regression/storke.pdf