Lost Gear, Found Heroes
Channel: Aquarium of the Bay
Date: 05/01/2015

San Francisco's Aquarium of the Bay challenged Truth Be Told to create a story that helped explain how a few innovative leaders in the sea food industry are helping to implement more sustainable approaches to fishing the ocean.

- Spend a day aboard a crabbing vessel in Trinidad, CA to understand how SeaDoc is revolutionizing the fishing industry by developing a self sustaining program enabling fishermen to retrieve lost fishing gear after their season is over. 

- Come to Water Bar to understand how the chef and purchasing manager are driving behavior change both from within the industry and by educating their patrons. 

- Meet a San Francisco Bar Pilot who has been surfing the coast of CA for more than 20 years removing stray fishing debris to reduce marine mammal entanglements.