The power of great places, with Ilana Preuss
Channel: Inside Ideas
Date: 2021-08-19

Ilana Preuss is my guest on Episode 122 of Inside Ideas with Marc Buckley.

Ilana Preuss is the Founder & CEO of Recast City. Prior to that she was the Vice President and Chief of Staff at Smart Growth America and led the technical assistance program at the EPA Smart Growth Program. She is a TEDx speaker on “The Economic Power of Great Places” and a featured keynote speaker. 

COVID-19 brought about a historic collapse in jobs and people’s livelihoods, devastating many small businesses and leaving storefronts vacant across the country. But even before the pandemic, main streets across the US were suffering and cities relied on an unsustainable and inequitable economic development model. As cities emerge from the pandemic, how can they take control of the situation and shift to a new model that supports long-term growth through thoughtful, inclusive investment in the local community? 

In Recast Your City, Preuss inspires change by showing what communities across the country have been able to achieve using this method. She highlights how Fremont, California, worked to build up small-scale manufacturing businesses instead of relying on one major manufacturer, while Knoxville, Tennessee, supported a diverse range of business owners through small-business training programs and a Maker Summit featuring producers of color. 

Preuss provides local government, business, and real estate leaders as well as entrepreneurs and advocates with the tools necessary to build strong local businesses, reinvest in their downtowns, and create inclusive economic opportunities through small-scale manufacturing. Recast Your City works in conjunction with free online tools, worksheets, and templates that will help readers effectively implement changes in their communities. 

#recastyourcity #communitybuilding #powerofplace

https://www.recastcity.com/
https://www.linkedin.com/in/ilanapreuss/
https://www.facebook.com/recastcity
Use promo code RECAST at Island Press to get 20% off!
https://islandpress.org/books/recast-your-city

Inside Ideas by One Point 5 Media & Innovators Magazine 

Systemic change is needed to move us on to the right side of history. Marc Buckley talks with the game-changers on a mission to get us there as fast as possible. 

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00:00 - The power of great places
00:46 - Introduction Inside Ideas guest Ilana Preuss on Episode 122 with Marc Buckley
02:56 - Book launch of Recast Your City
06:16 - How have you weathered this time and what learning lessons did you have?
07:24 - Recast City - diverse communities
10:54 - Publisher Island Press
11.22 - Shalanda Baker - Revolutionary Power on Inside ideas Ep.63: https://youtu.be/r5LAtR4-OAA
12:24 - Ken Meter - Building Community Food Webs on Inside Ideas Ep. 103: https://youtu.be/29iVjBJEs80
13:46 - Are we moving toward local communities and local business?
21:30 - Recruitment is not the only tool
22:22 - Entrepreneurship and the ability to create a business
24:24 - Background in City planning
27:04 - Trends in work and habits
33:43 - Population growth 
35:52 - Infrastructure and household building
43:10 - Food has no border
44:52 - Importing and exporting the same kind of food
46:23 - What do you think about Global citizenship?
47:15 - Universal and international tools in the book 
49:00 - Who benefits from the investment?
50:58 - Great community example
53:15 - What does a community that work for everyone look like for you?
54:14 - Find the Connectors in the community
58:57 - Development
1:01:02 - System Thinking
1:03:26 - Several tools
1:07:35 - Reflect on local resilience
1:10:07 - The burning question, WTF - What is the Future?
1:18:22 - Hot and cooler markets
1:22:46 - Sustainable Takeaway
1:24:00 - First chapter free on www.recastyourcity.com
1:24:27 - What should young innovators in my field think about?
1:27:27 - What I wish I knew from the start