A plea to pharma to campaign for transparency: interview with Ben Goldacre
Channel: pharmaphorum media limited
Date: 2012-11-30

For the supporting article and to add your comments, please visit http://www.pharmaphorum.com/2012/11/30/pharma-campaign-transparency-ben-goldacre/

Dr Ben Goldacre shares his views on publication bias in the pharmaceutical industry and how this problem needs to be addressed.

00:15 -- Ben's background and what got him interested in journalism.
01:26 -- The focus of Ben's writing. 
02:34 -- Ben's views of science reporting in the British media.
 05:51 -- What Ben thinks pharma is doing wrong with regards to publication bias and the lack of transparency.
13:54 -- What organisations Ben thinks are making a positive change in this area.
18:13 -- What pharma can do to address publication bias.
22:24 -- Ben's view on how pharma interacts with physicians.