Leadership issues at Amazon? | #amzm #bezos #mxux
Channel: m xux
Date: 28/01/2021

This video is a look at the recent ZOOX purchase by AMZN. Is this purchase a calculated entry into autonomous vehicles - or a knee jerk desperate response to TESLA's dominance?  

The video takes a close look at the ZOOX vehicle and autonomous driving system. There are some questions about the ZOOX  design that need to be confronted - as well the autonomy question. 

In light of the fact that AMZN plans on allowing the company to be a stand alone unit basically staying on the same path it has been taking means things are not likely to change.

The reports have been that ZOOX will become a robo-taxi in its present form. and that AMAZON wants to launch a robo-taxi network using the same. 

The author wonders if,  after a billion dollars in research, the system will require another billion in development and redesign given the present state. 

Questions are asked and alternatives presented, as well as research based determinations. You can judge the situation on your own. The purchase seems to be going down the same path as AMZN drone delivery service and may end up the same way,
 
The overall question posed here is - has AMAZON lost its mojo? Has it simply gotten to big to innovate outside of its wheelhouse? There seems to be a lag in what needs to be happening at Amazon, despite all of their "solving problems" in a future time now. 

The biggest public company in the world, biggest sales, richest CEO (one of them anyway) and they seem to be missing the major trends that affect their business.

Too big to fail - for sure - too big to flail - not at all. IMO I have always viewed AMZN as the reincarnation of SEARS, what sears should have become. 

Depending on products from China, which may be involved in a trade war, missing the cost cutting found in EV and drone delivery, branching off into the taxi business?  The space business? 

Cash reserves are too large, market share is too big, stock too widely held, CEO too widely admired - the possible errors mentioned in this video could never bring down AMZN. But it makes you wonder what the heck is going on.

MXUX

A link to another AMZN vid mentioned in this one:
https://youtu.be/hPTcG3qggWE

A Forbes article quoted:
https://www.forbes.com/sites/korihale/2020/07/07/amazon-speeds-towards-12-billion-self-driving-black-led-car-company-zoox/?sh=7c0ae68f1741

A great research source mentioned"