Marketing for UPSC 2020 | Management Optional | Part 3: Marketing Strategy Formulation
Channel: Anuj Jindal
Date: 13/08/2019

To achieve its goals, a company designs various kinds of strategies. This video sheds light upon the formulation of different marketing strategies employed by companies. It covers various topics such as Porter's Generic Strategies, Strategic Alliances and the process followed by a company to formulate a marketing plan.

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