PCA 2022 Report: Quality Importers Trading Company
Channel: William Cooper
Date: 22/08/2022

Over the years, Quality Importers Trading Company has assembled and developed a wide portfolio of cigar accessories. When it comes to Quality Importers, there is always plenty to talk about at the Premium Cigar Association (PCA) Trade Show. Aside from the products, Quality Importers made headlines when it announced it brought industry veteran Michael Giannini back to the premium cigar business as he was hired to be Quality Importers' Chief of Customer Engagement. In this role, he will be responsible for the Sales, Marketing, and Messaging initiatives of the company. At the same time, the company announced it promoted another industry veteran Alex Goldman to Chief Operating Officer. However, there was so much more than just the personnel moves. This year is the 25th anniversary of Xikar, and Quality Importers has an innovative cutter offering to commemorate the occasion. At the same time, there are new offerings under Palió, Stinky, Humidor Supreme, and Hydra. Finally, Quality Importers offers graphics customization on most of its products through its in-house facility in Weston, Florida known as The Swag Bunker. These customizations are offered to customers and also used by Quality Importers for many of its own products.