KCN Nasdaq to release blockchain-based advertising exchange
Channel: KCN News
Date: 2017-03-21

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KCN Nasdaq to release blockchain-based advertising exchange
Nasdaq is to release blockchain exchange by the end of a year. A group of ad tech veterans is working with the largest stock exchange to launch the New York Interactive Advertising Exchange, a technology platform designed to bring Wall Street sensibilities to the buying and selling of advertising inventory. Notably, it is the first exchange deployed in the cloud which also runs Blockchain technology.  According to Lou Severine, CEO of the New York Interactive Advertising Exchange, company is starting with digital ad inventory, but has already had conversations with several large TV conglomerates about testing the product.
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