Meta-Sustainable-UX: Designing Compelling Arguments for Low-Carbon Design, with Jen Briselli
Channel: SustainableUX
Date: 2016-02-13

With Jennifer Briselli.

 While most of us in the Sustainable UX community need little convincing that climate change is a phenomenon we must care about, most of us have also very likely interacted with folks who do not share this concern. We often assume that people who don’t share our attitudes toward climate change are generally uninformed, or worse, misinformed— if only we could just explain the facts clearly and make a compellingly rational argument, everyone would accept what we already know to be true.

Unfortunately, that’s not how risk perception works. Research consistently shows that simply giving people more information does not persuade them— it may even polarize them further, depending on whether that information threatens or affirms their values and social identity.

This talk will explore how four archetypal worldviews influence perception and provide strategies for communicating with (and persuading, when necessary), those folks across the worldview-aisle. You’ll walk away with a little extra ammo for those conversations with clients and coworkers who don’t necessarily see eye to eye on the value of your low carbon digital design efforts.