Getting clients: Repetition, Service, Longevity
Channel: George Kao
Date: 2015-10-01

Most people need to see/hear an offering 7 to 13 times before making a decision to buy.

That is probably more times than you are announcing your services to your network...

Therefore, give your audience *a real chance* to get a deep enough impression about your offering.  

Repeat it to them enough times within a short time window, e.g. within a one-month period.

As you do this repetition, come from a spirit of service, of really wishing them well.

If you do that, you cannot lose.  Either they say Yes, or they don't say yes, but they still feel your care.

And if they feel your care, they will stay in your audience, and perhaps refer you one day or become a client.

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An example of making an offer from a heart of service is: 

"If you know someone who is dealing with (Problem), and is seeking help, have them contact me.  I will do my best to help them with a free consultation.  I will take good care of them, or will refer them to a better resource."

Some other ways to bring variety to your repetitions of your offering include:

Briefly sharing a Case Study of a client you worked with, what issue they came to you with, basically what process you used with them, and what happened as a result.  What is the takeaway that your prospective clients can utilize in some way, whether or not they work with you?

A short bullet point list of the problems or situations you help people with, and your excitement about helping people with these things.  

Offering some really helpful or interesting free content that includes a call to action to inquire about your services.

A bullet point list of the types of people you love working with. 

A clear due date for when people should contact you if they want to enroll your services during this launch, i.e. a "last chance for now" type of message.

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In your launch, plan to email your list 3-7x… perhaps over course of 1 month.

(This is too many repetitions for 1-1 outreach, unless that person is showing interest.  Instead reach them 2-3 times during your launch, if they are ok with that.)

Besides emailing your subscribers, also post your offering on social media 7-13x during your launch — try to make it a *minority* of what you post.  In other words, you need to post other good content in between your offerings.

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Lastly, remember Longevity.  

Do 2-4 launches per year.  During the rest of the year, generously serve your audience with free content.  

By doing this year after year, you build a loyal fan base that leads to more and more inquiries and referrals about your services.

*Play the long game.*  Learn to enjoy every minute along the way.  

You will build an audience and business on solid footing!  A business that truly supports you, and that you love.

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