What is Rating Scale and when should we use which Rating Scale
Channel: Research Mentor
Date: 27/04/2022

Rating scales or attitude scale is close ended survey questions and it is most commonly used type of questionnaire to gather information online or offline from the respondent.   There are various types of Rating Scales like Likert scale,Constant Sum scale, Dichotomous scale, Staple Scale, Category scale, Numeric Scale. Rating scales helps us to quantify the abstract concepts. 
rating Scales are easy to understand and helps in quick analysis while there are certain disadvantage of these rating scales like these rating scales lacks specificity, there could be an error of central tendency means when respondent is in hurry without giving much thought respondent choose midpoint scale.

To watch a video on  measurement scale click on below mentioned link

Link of video on measurement scale:
 https://www.youtube.com/watch?v=r9zL7NPBMxw

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