Baader Meinhof effect #psychology #cognitivebiases #research #psychologyfacts #bias #biases
Channel: SPM & Research with Dr Rock Britto
Date: 14/12/2023

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The Baader-Meinhof effect, also known as frequency illusion, is a cognitive bias that occurs when a person learns or becomes aware of something new, and then suddenly starts noticing that thing everywhere. In other words, once a concept or object is brought to your attention, you tend to see it more frequently than before.

Key features of the Baader-Meinhof effect include:

Selective Attention:

The phenomenon is related to selective attention, where individuals unconsciously focus on certain stimuli while filtering out others.
Recently Acquired Knowledge:

The effect typically occurs after someone learns a new word, concept, or piece of information.
Perceived Frequency Increase:

After initial exposure, the individual perceives that the newfound information is appearing more often than it did before.
Examples:

If you learn about a rare bird species, you may suddenly start noticing mentions of that bird in books, on TV, or during conversations, even though the bird seemed scarce or nonexistent in your awareness previously.
Coincidence and Attention Bias:

The Baader-Meinhof effect is partly a result of coincidence – the newfound information was always present, but your attention wasn't focused on it until you became aware of it.
Factors Affecting Perception:

Factors such as personal interests, recent experiences, and selective attention play a role in determining which stimuli become more salient.
Internet and Media Influence:

In the age of the internet and social media, exposure to new concepts or trends can quickly lead to the Baader-Meinhof effect as information circulates rapidly.
Confirmation Bias:

The effect can be influenced by confirmation bias, where individuals unconsciously seek out and notice information that confirms their existing knowledge or beliefs.
Understanding the Baader-Meinhof effect is important in recognizing how our perceptions can be influenced by our recent experiences and the information to which we've been exposed. It highlights the selective nature of attention and the role it plays in shaping our subjective reality.

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