Cannes Moments: Originality is Overrated: It's Copying that Breeds Innovation
Channel: Cannes Lions Learnings
Date: 2014-01-06

During the Dare seminar at Cannes Lions 2013, Mark Earls, the Founder of Herd, gets the audience on stage to prove his belief that a relentless pursuit of originality is an enemy of creativity and in fact copying is a far more powerful creative force than we might have thought.