How to Improve Email Deliverability with the R.A.C.E. Framework
Channel: Demetrius Robinson
Date: 2023-03-20

#shorts

Here’s a simple framework for maximizing your email marketing results. 📨


It’s called the ➡️ R.A.C.E Email Deliverability Framework ⬅️ and it focuses on 4 key areas. 


🟦 R is for reputation. You want to ensure your email reputation is positive and that your emails are being sent from a trusted source.


🟦 A is for authentication. You want to Implement email authentication protocols like DKIM, SPF, and DMARC to verify the authenticity of your emails and prevent them from being marked as spam.


🟦 C is for content. You want to create relevant and engaging content that is personalized for your target audience and optimized for email deliverability.


🟦 And lastly, E is for engagement. Encourage engagement by including clear and compelling calls to action and making it easy for recipients to unsubscribe if they want to. 


By following this framework, your email marketing campaign will have a better chance of reaching your target audience and achieving your marketing goals.👌


If you need help with mastering the inbox, shoot me a DM to see if I can help. 📩


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