Anti Gun Violence PSA
Channel: Jeff Oppenheim @suite24k
Date: 09/11/2011

New York City's Public Hospitals and the Hip Hop community joined forces to bring this message home.  Guns Down, Life Up!  

Guns Down, Life Up (GDLU) is a call to action to break the cycle of violence and empower youth to fulfill their potential by leading safer, healthier lives. GDLU is a movement that proves violence can be prevented and interrupted.  GDLU is NYC Health + Hospitals/Lincoln' (Bronx, NY) response to inner city gun violence. The approach has the following distinct components: (1) prevention: engaging youth early in long-term mentorship and developmental activities to divert them from involvement with violent peer groups and behaviors; (2) community mobilization: engaging with concerned organizations and neighborhood residents to build community strategies to reduce neighborhood violence.

The Guns Down, Life Up ™ Assembly brings together gun violence experts, thought leaders, and community partners to discuss challenges, strategies, and best practices in gun violence prevention.  In June 2016, an assembly addressed tactical solutions to combat summer violence.  The 2017 GDLU Assembly followed up on that addressing “Getting to the Root” of violence disparities in our communities.

Check out: http://www.gunsdownlifeup.org/