What is Schema in SEO
Channel: Aleem Iqbal
Date: 04/07/2020

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In the context of SEO, schema refers to a type of structured data that is used to mark up specific types of content on a website. Structured data is a standardized format for providing information about a page and its content to search engines.

There are many types of schema, including product schema, event schema, and recipe schema, among others. By adding schema to your website's HTML code, you can help search engines understand the content of your pages and provide more accurate and relevant information in search results.

Here are some benefits of using schema for SEO:

Improved search results: By adding schema to your website, you can help search engines understand the content of your pages and provide more accurate and relevant information in search results. This can improve the visibility of your website in search results and attract more qualified traffic.

Enhanced search features: Schema can be used to enable special search features, such as rich snippets, which are enhanced search results that include additional information about the page. These features can help your website stand out in search results and improve the user experience.

Increased click-through rates: Studies have shown that websites with schema markup tend to have higher click-through rates in search results. This can help drive more traffic to your website.

Overall, schema is an important aspect of SEO as it helps search engines understand the content of your pages and provide more accurate and relevant information in search results. By adding schema to your website, you can improve your search visibility and attract more qualified traffic.

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