Dick Stroud, 20plus30 @ Aging2.0 | London - Nov 22, 2012
Channel: Aging2.0
Date: 30/11/2012

Dick Stroud's latest book, Marketing to the Ageing Consumer, is the first book that explores the implications and opportunities created by the physical aging of consumers. He is the founder and MD of the marketing consultancy 20plus30 that works exclusively in understanding and targeting the older population. 20plus30 distributes a software toolset that enables companies to evaluate the effectiveness of their marketing touchpoints to respond to the changing needs of older consumers resulting from physiological aging. The primary markets for the software are consultancies and large multinational companies. In addition, the company provides marketing consultancy to companies wanting to improve their effectiveness in the older market. Dick's early career was in IT, working for IBM and PA Management Consultants. He is the author of the marketing textbook, The 50-Plus Market and Internet Strategies, the leading textbook in digital business theory. In addition to consulting, Dick was a visiting lecturer at the London Business School.