Crossing the enterprise buyer chasm - A live chat with Gartner's Hank Barnes
Channel: Jon Reed audio
Date: 14/11/2021

Here we go - continuing with my "blogs that matter" editions of the hits/misses interactive video show, I'll be diving into the recent milestone blogs Gartner's Hank Barnes has published on enterprise buyers, via his own dialogue with Geoffrey Moore  ("Crossing the Chasm"). Barnes and I will also revisit our debate on how informed today's enterprise buyer actually is, and how customers can make better buying decisions (or not). Bring your sharpest questions for the free for all chat, this will be a good 'un.