How Mastercard Stays Innovative in the New Digital Age with Raja Rajamannar, CMO | Podcast
Channel: Suzy
Date: 2023-01-17

Raja Rajamannar, Chief Marketing Officer at Mastercard, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They discuss Mastercard's innovative and unique marketing initiatives around experiential marketing, delivering a unique consumer experience, multisensory marketing strategies, and the brand's most recent financial services innovations.

Timestamps:
[08:57] The Importance of Experiential Marketing
[14:26] Delivering a Delightful Consumer Experience
[15:42] Multisensory Marketing
[18:26] Mastercard Sonic Brand Identity
[21:01] Staying Innovative in Financial Services

Listen today!

For more insights, visit our blog: 
https://suzy.com/the-speed-of-culture-podcast/staying-innovative-new-digital-age-raja-rajamannar-cmo-mastercard

Apple Podcast: 
https://podcasts.apple.com/us/podcast/staying-innovative-in-the-new-digital-age-with/id1617896513?i=1000594904530

Spotify Podcast: 
https://open.spotify.com/episode/4xhAfsx8u0BYavjLgA89oM?si=apygQt60QDCBjVZoI9_oyw

#podcast #mastercard #digitalmarketing