Type of Keywords Based on the Searcher's Intent
Channel: Aleem Iqbal
Date: 26/09/2020

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There are generally four types of keywords based on the searcher's intent:

Informational keywords: These keywords are used when people are looking for information on a specific topic. Examples include "how to train a dog," "what is the capital of France," or "best hiking trails in Yosemite National Park."

Navigational keywords: These keywords are used when people are looking for a specific website or web page. Examples include "Facebook login," "Amazon Prime," or "CNN news."

Transactional keywords: These keywords are used when people are ready to make a purchase or take some other specific action. Examples include "buy coffee beans online," "book a hotel in Paris," or "apply for a mortgage."

Commercial investigation keywords: These keywords are used when people are considering making a purchase but are not yet ready to commit. They may be comparing different options or gathering more information before making a decision. Examples include "best coffee beans," "Paris hotel reviews," or "mortgage rates."

Understanding the intent behind the keywords that people use can be helpful in developing an effective SEO strategy and creating content that is targeted and relevant to your audience.

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