Loyalty, Technology and Independent Hotels l Andrew Boshoff, Global Hotel Alliance in Interview
Channel: techtalk.travel
Date: 2021-09-08

Swiss Innovation Day 2021: Andrew Boshoff, Chief Financial Officer at Global Hotel Alliance shares the main take-aways from the panel with Marriott, 25hours Hotels and Global Hotel Alliance discussing Loyalty and Independent Hoteliers. Andrew also speaks about how technology can support a membership based loyalty program on a global scale, how to recognize and reward members, and why Loyalty is the classic way to drive direct bookings. 

Andre Baljeu, Founder at techtalk.travel, spoke with Andrew during the Swiss Innovation Day 2021, which is developed and hosted by SHS Academy, and co-hosted by Schmid, Pelli & Partner.

#TheReturnOfTravel was the leading theme of the #SID21 that took place in August 2021 at the newly opened The Circle at the Airport Zurich, Switzerland with more than 300 travel and hospitality professionals attending.

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