Bill Schmarzo | EMC World 2015
Channel: SiliconANGLE theCUBE
Date: 05/05/2015

Enhanced video at http://vinja.tv/YHp77cvt

01. Bill Schmarzo, EMC, Visits theCUBE at #EMCWorld!. (00:20)
02. What's Going on with Big Data for Customers?. (01:00)
03. How are Customers Hearing About EMC?. (01:51)
04. How Do You Start the Data Process with a Customer?. (03:43)
05. What are the Surprises You See with Customers?. (05:08)
06. Many Organizations Tell Employees What They Can't Do. (07:15)
07. Does the "Hippo" in a Company End Up Coming Around?. (10:20)
08. What's the Number One Issue in a Hospital?. (12:33)
09. Is the Health Care Industry Caught Up with Implementing Technology?. (14:44)

Track List created with http://www.vinjavideo.com.
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Bill Schmarzo talks Big Data, Big Business | #emcworld
by Heather Johnson | May 13, 2015

As Big Data continues to mature, Bill Schmarzo, EMC Corp.’s CTO of Global Services, Big Data Practice, has noticed the Big Data shift from the IT to the business space. The shift will continue as more businesses recognize Big Data’s value.

“I still scoff at organizations that say ‘we’re going to do a proof-of-concept on big data,’” Schmarzo told theCUBE during EMC World 2015. “Are you kidding me? It’s not a proof-of-concept challenge. It’s a proof-of-value challenge. And when you get to the proof-of-value challenge, the business has to be front and center. Who understands value more than business?”

How to use Big Data effectively
 
In order to use Big Data effectively, the business and IT departments “have to like each other,” Schmarzo said. He also advised businesses not to worry about picking the best use case during an evaluation. Pick a use case and move forward.
“When you go through that use case, you’re going to build expertise and data. You’re going to build your data link, your analytic capabilities and your data science team,” he said.

When Schmarzo works with clients, he guides them through value and use cases to an operational phase. This is where ideas come “out of the wallm” and Schmarzo gets very excited about his job. “When you start freeing people up to think about what they can do, the sky is truly the limit.”

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