Neuroscience selling – How to sell to the brain of the customer?
Channel: Konsälidön
Date: 08/04/2021

Join us to get inspired on strengthening your communication with the customer since every salesperson should be interested in how the customer's brain is structured and how it makes decisions.

Neuroscience selling is the basics of how we sell to customers by understanding their brain and the actions and decision-making patterns it has. It is our brain that controls our decisions. And the majority of them are taken with emotions and not out of rational considerations. We would like to say the opposite. But it is not. Marketing has shown this for many years and uses it purposefully to influence, create purchases and develop brand loyalty. But it is at least as important in sales. We know that the brain is based on a threat and reward system - we must know this and be able to communicate and structure our customer meetings correctly. Get inspired on how you and your sales people become stronger in communication with customers, activate more pains, which help customers make decisions and close more sales.

About the Speaker:

Mads Winther - For more than 20 years, Mads has worked to optimize sales organizations. Partly through training and development of salespeople - but also through the development of sales managers to structure and follow up on salespeople's behavior. In addition, Mads is involved in close sparring with a number of researchers in sales development throughout the world. In the webinar, Mads will discuss whether companies have the right competencies, behavior and management follow-up on their online dialogues with customers to ensure that sales can reach their goals.

About the Organizers: Konsälidön & Intenz

Konsälidön is the tipping point ushering in the new era in consulting. We have built a first-of-its-kind digital platform to connect organizations with consulting teams. Unlike in traditional consulting partnerships, our platform enables us to operate a decentralized and distributed global firm. We have already grown to 200 consulting teams in our first year of operations and are preparing to grow to 4,000 consulting teams in the next five years.

Intenz is a sales and organisational development consulting firm located in Denmark, Sweden, Norway and Finland that serves small fast growing companies to some of the largest companies in Scandinavia and the Middle East. They offer advisory solutions to improve sales leadership skills, sales results by training sales and service employees and they aim to improve company culture by measuring culture and changing behaviour.

This event was organized by Intenz in collaboration with Konsälidön as a part of the Könnected Insights Web Summit in March 2021.