Experts Showcase | Dr. Jill Pagliei | 150020 | ES YT Episode
Channel: VideoContent.Agency
Date: 22/04/2015

http://ExpertsShowcase.com - Meet Today's Expert - Dr. Jill Pagliei

We just created a great Experts Showcase episode with Dr. Jill Pagliei. But first, let's go Behind The Episode and learn how Dr. Jill developed her expertise, and let's speak with her about how she's growing and promoting her practice. We'll talk about marketing your expertise if you are an expert looking to create change in the lives of people or organizations.

How many chiropractors do you know who started out as financial planners? Well, when Dr. Jill's company shut down, she found herself asking deeper questions about how she wanted to serve and help others. She then shadowed multiple health care professionals and realized that chiropractic was where she wanted to be.

Coaches, consultants, and healthcare providers like Dr. Jill all share similar issues when it comes to marketing and promoting themselves to their ideal audience. Most of what you do happens behind closed doors. People can't see your expertise. They have some general understanding of the "category" of your business. But how do YOU as a very specific individual with a very specific skill set get visibility and differentiate yourself from the pack? Dr. Jill can't afford to be "just a chiropractor." That makes her a commodity. You can't afford to be a "Just a..." either!

Marketing your expertise is always a challenge. For most knowledge experts, word of mouth and direct referrals are their lifeblood. You're getting a referral from someone who already knows, likes, and trusts you. But how much "reach" do your existing clients have? And are you providing them with content on Facebook and other social media marketing platforms that entice them to share that content so you CAN actually maximize the reach that they do have?

Dr. Jill is working her Facebook connections and staying in touch with her existing base using email newsletters. She puts out health-related information to social media. She also does public speaking events to gain visibility. And now that she's done what she knows how to do, she's branching out and exploring other avenues of content creation that can:

    Gain Visibility
    Establish Credibility
    Position for Authority

Episode Focus

"Low Back Pain – Three Things You Need to Know!"

This problem, back pain, is literally painful. It creates discomfort, limits activities, and is generally stressful.

Although accidents can happen, awareness is key. We’ll discuss some common causes of back pain and some steps to take to reduce pain your pain now, and the chances of it coming back.

What are the keys to success?

    Maintain a Neutral Spine
    Stabilize the Spine
    Get Adjusted

Who Is Dr. Jill Pagliei?Dr. Jill Pagliei

Dr. Jill Pagliei is a licensed chiropractor in Chadds Ford, PA, and treats a variety of conditions, including neck pain, back pain, shoulder issues, headaches, sports injuries, etc. Dr. Pagliei believes in using a comprehensive approach, incorporating different techniques and a high level of personalized attention, in treating patients. Dr. Pagliei is a certified Active Release Technique (ART) practitioner. ART is massage technique that is very effective for sprain/strains and chronic overuse syndromes. She is also a Certified Strength and Conditioning Specialist (CSCS), and customizes rehab exercises for patients. In addition, Dr. Pagliei teaches Silver & Fit (for Seniors) and a cycling class at the Rocky Run YMCA.
How To Connect With Dr. Jill Pagliei:

If you have any questions, or need help with your back pain (or other conditions), just call the office 484-840-9100 or send an email through the website at www.DrJillChiropractic.com.
Should YOU Be Our Next Guest Expert?

Can you picture yourself as our next guest expert on Experts Showcase. There's a long list of benefits to you when you join us in our virtual recording studio just by logging in from the comfort of your own home or office. Best of all there is absolutely not cost. You just have to fill out a quick application so we can make sure you're a great fit for the show. After all, we want to create a great piece of content with our guests! So, come on over to Experts Showcase and hit the "Apply" button for all the details.