Inside the Innovation: Optimizing Revenue-Boosting Authorization Rates and Reducing Network Declines
Channel: Salesforce
Date: 2021-04-21

Right now, we are in the midst of a huge shift to online commerce. 

$1 dollar in $5 of all retail sales are now online. And e-commerce is growing 30% a year globally.

But moving online brings with it some challenges. Online transactions see an average 10% higher failure rate compared to in-person transactions. These failed payments -- known as “network declines” -- happen for a lot of reasons, from a typo in the payment form to suspicion of fraud. And while declines can help you filter out fraudulent transactions, they can also mean losing legitimate customers and revenue. Customers who experience a decline often abandon their cart and may not return. Consider some of these industry-wide statistics:

- 58% of declined ecommerce transactions are actually legitimate orders. That’s just pure lost revenue.
- More than 80% of cardholders who experienced a false decline said it wasn’t just inconvenient – it was embarrassing and aggravating. 
- In a recent survey by Javelin, 32% of shoppers who experienced a decline said they would no longer shop with that merchant

So for you—as an online retailer or a business considering a move online—network declines are a huge challenge and you may be confused about how to manage them. Well, today I’m talking with an expert in this area. With me is Raymond Lee from our Commerce Cloud partner, Stripe. Raymond is a Payments Performance Strategist at Stripe.