Omnichannel campaigns and their accurate measurement.
Channel: On Device Research
Date: 2022-11-07

Omnichannel campaigns continue to increase as the media landscape fragments further, but how do you know what's really working? In our latest academy video, we speak with Sarah Robson, Global Head of Advertising Effectiveness at On Device Research and explore the rise of Omnichannel campaigns and the latest solutions for their effective measurement.