Fireside Chat with Target's Kristi Argyilan
Channel: VMA Media
Date: 2014-10-29

Kristi Argyilanis a 20 year media pro who has been on the leading edge of innova- tion. In June of this year, she left a 20 year agency career to take on this global role for Target. In her most recent position, President, MAGNA Global NA, she was in large part responsible for their aggressive embracing of programatic/automation. Now, Kristi has responsibility for integrating PR, Channel Marketing, Paid, owned & earned media. She will be challenged to integrate various marketing disciplines to deliver greater results for Target than ever before. How will she manage that?

Featuring: 
Kristi Argyilan, SVP, Media and Guest Engagement at Target
Pete Imwalle, EVP, COO at RPA

Filmed at Videonomics Santa Barbara Summit, 2014
http://videonomics.com/event/ca-summit-2014/#overview