The State of Cold Email, Cold Calling & SMS Marketing
Channel: Autoklose
Date: 2023-08-08

In this episode of The 0 to 5 Million Podcast, Shawn and Ollie are joined by VanillaSoft's own Dan Sims to discuss the state of phone, SMS, and email.
Dan talks about how current regulatory disruptions, caused mainly by 10DLC, are shaking up SMS. He also discusses STIR/SHAKEN standards that help prevent phone spam and robocalls and their impact on the pick up rates.
Shawn shares his insights on the state of email and what it might look like in the near future. He discusses the increasing impact of AI, the broader adaptation of video in emails, and the importance of compliance.

If you want to hear them talk about these topics in even more depth, watch this VanillaSoft’s webinar: https://info.vanillasoft.com/multi-channel-complexities-webinar

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Connect with Shawn: www.linkedin.com/in/shawnfinder
Connect with Ollie: www.linkedin.com/in/olliewhitfield

Autoklose: www.autoklose.com

Chapters:
00:00 Intro
02:04 The state of SMS
09:56 The state of voice
18:47 The state of email
24:58 Outro