The Basics of Price Bundling - An Introduction
Channel: Dr. Baker SDSU Marketing
Date: 2020-04-01

A brief introduction to price bundling.
-What is price bundling?
-Why do marketers use price bundling?
-Why can price bundling improve profits?
-What are the challenges associated with price bundling?

This video leads naturally the second video.  In the next video, we actually build a price bundling optimization model in Excel!