Xiaomi: Ringing The Right Chords In User’s Hearts: Anuj Sharma, CMO, Xiaomi
Channel: exchange4media Group
Date: 29/09/2022

The Pitch CMO Summit – Bengaluru Edition had a brand that has carved a significant share of the Indian smartphone market especially in the affordable premium segment. Positioned not as a mobile device but a friend to its consumers, it won’t be wrong to say that a Xiaomi smartphone is a friend we need.
Anuj Sharma, CMO, Xiaomi spoke about what has worked for building relevant brand stories for Xiaomi in his address on “Xiaomi: Ringing The Right Chords In User’s Hearts”.