Ignite Phoenix #9 - What the Neuroscience of Magic Reveals about our Everyday Deceptions
Channel: Ignite Phoenix
Date: 06/03/2011

Presenter: Susana Martinez-Conde

Biography: Dr. Martinez-Conde is a laboratory director at the Barrow Neurological Institute (BNI) in Phoenix, where he studies various aspects of visual, sensory and cognitive neuroscience.

He is a member of the Academy of Magical Arts (aka The Magic Castle in Hollywood), the Magic Circle (UK), the Society of American Magicians, and the International Brotherhood of Magicians.

Description: By understanding how magicians hack our brains, we can better understand how the same cognitive tricks are at work in advertising strategy, business negotiations, and all varieties of interpersonal relations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of neurorehabilitation to marketing techniques and education.

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