🎯 The Power Of Business STORYTELLING (2022) | How to Harness Stories for Business Growth 📈 - BizHack
Channel: BizHack Academy
Date: 03/10/2020

In this video, we discuss how leveraging business storytelling can enhance your marketing efforts through #brandawareness, lead generation, and audience engagement.
 
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Full-description text: 
Small #bizowners are constantly looking for new ways to engage current and potential customers. One way to do that is to leverage the power of business storytelling for your brand.
There are concrete, digestible ways to elevate your #businessstorytelling techniques and strategies to relate, capture, and sell. Read on or press play now for more ways to tell your brand's story.

✅ Here Are 4 Ways To Tell The Story Of Your Business Through Storytelling: 
Tip 1: Engage Your Audience
Dave Bricker, a business communications expert, and award-winning speaker and author, shares the importance of business storytelling:
"Storytelling is possibly one of the more effective ways to achieve your awareness goals, lead goals, sales goals – all goals you set for your business." 
Bricker explains that storytelling is now considered a business term and said that stories are a powerful tool, even when they're bad stories. 
👉 Everyone's sat through a bad movie or finished a novel they didn't particularly enjoy just to see how it ended. There's power in the hold a story has on you.
As a storyteller, it's your job to hold your audience's attention by being engaging and entertaining, which brings the listener into the story and helps them connect with you. 
👉 The #goldenrule of storytelling is that stories are always about people. If you're not talking about people, you're not telling stories.
👉  If you're not telling stories, you are not connecting. And if you're not connecting, you are not selling. 

Tip 2: Follow the Story Arc
If you don't have conflict, you don't have a story. But the conflict has to be authentic, and customers want to buy a story of transformation. They want the storyteller to guide them from the stormy seas of conflict to the safe port of transformation.
Here's an example of how to create an impactful story: 
👉If your goal is to help people quit smoking, showing them yellow teeth, sallow skin, and charred lungs will simply scare them. 
👉 Customers respond better to a story of transformation, such as telling them how they'll be able to spend more time with their grandchildren or finally finish a 5K run.

Tip 3: Top Business Storytelling Strategies
Small business owners can execute a few key business storytelling strategies to transform their brand's story.
👉 Remove the "why": Conflict has to be authentic, or it won't resonate with your audience.
👉 Understand your "magic": Instead of discussing features, tell the story about what is special about you and your business, which will move clients from conflict to transformation.
👉 Sell outcomes: Verbalize appealing outcomes rather than features. 
👉 Don't use personalized language: Avoid using I, me, or we statements, such as "I think," "let me suggest," or "our company."
👉 Become the guide in your client's story: When you give clients a call to action (CTA) they don't understand, then you have the opportunity to guide them through the story, which is an opportunity for a sales pitch.

Tip 4: Avoid Common Mistakes
Some business stories don't work. Here are five mistakes to avoid when storytelling for your business (with examples):
👉 The time is money adage. Find clients you can guide and leverage your ability to take them from conflict to transformation to secure the sale.
👉 "Sure, you can have purple!" Professionals don't hire experts to tell them what to do.
👉 "The job will take five minutes." You're not charging customers for the time you spent on the project. You're charging them for the years it took for you to master your craft.
👉 Technobabble. Skip the buzzwords and SaaS descriptions. Customers don't want to know how it works. They want to know what the results will be for their business.
👉 I can do it cheaper: Change the conversation from price to value. Great clients aren't looking for the cheapest product or service. They are looking for the optimal business result.

🤩 Connect With Today's Storytelling Expert: 
Dave Bricker https://www.linkedin.com/in/davidbricker/


#storytelling #bizhackacademy #digitalmarketing #smallbusiness #marketingstrategies