Dr. Tom Linden on News Values
Channel: UpstreamUNC
Date: 2011-11-11

Researchers often ask how to work effectively with the media as a partner. Dr. Tom Linden, director of the medical and science journalism program at UNC-CH, explains what the media look for in a story.  He said his tips come from Boyce Rensberger in the Field Guide for Science Writers. (the http://www.nasw.org/field-guide-science-writers-official-guide-national-association-science-writers) This video shot on an iPhone4.