Omni-Channel Customer-Centric Strategies in a Modern Architecture by Luis García & Pablo Ruiz
Channel: Big Things Conference
Date: 15/01/2020

In this talk, Luis García and Pablo Ruiz will show us how to design a modern communications architecture, based on microservices and driven by events. Some of the key messages will be:

– How to design a future-proof data repositories to have both performance and valuable insights of the customers
– The criticality of having a proper event strategy and clear data flows, in order to have the customer context and all the relevant indicators as fresh as possible without sacrificing the quality of the information.

#BIGTH19 #BigData #MachineLearning

Session presented at Big Things Conference 2019 by Luis García, Information Architecture Expert Lead at ING, and Pablo Ruiz, Global Expert Information Architect at ING.

21st November 2019
Kinépolis, Madrid

Do you want to know more? https://www.bigthingsconference.com/