Triggers, Toll-Free Triumphs, and Tales From a Marketing Legend With Joe Sugarman
Channel: INspired INsider
Date: 2020-03-12

Joe Sugarman was the CEO of JS&A Group, Inc. and a renowned bestselling author. He was a luminary in the field of direct response marketing and copywriting. His innovative approaches and successful marketing strategies are showcased in his notable books, including Triggers, Success Forces, and The Adweek Copywriting Handbook. 

He rose to fame with the creation of BluBlocker Sunglasses, which have sold over 20 million pairs. Joe was also recognized for pioneering the now-common practice of accepting credit card payments over toll-free telephone numbers.

Here’s a glimpse of what you’ll learn: 

• [0:00] Intro
• [02:17] Joe Sugarman’s unexpected path to copywriting mastery
• [07:26] How a mischievous act led to a military intelligence career
• [11:22] Joe’s initiation into product sales and copywriting
• [13:16] Mastering the art of persuasion in politics and ski lift sales
• [17:11] The BluBlocker breakthrough: how Joe sold 300,000 pairs in one month
• [22:38] Joe’s favorite psychological triggers and how he employed them
• [27:23] The slippery slide technique: keeping readers hooked to the very end
• [39:13] How Joe changed the direct marketing industry
• [42:57] Joe’s most memorable headlines and their impact
• [50:03] Joe’s hair growth product poised to make waves

In this episode…

Are you ready to unlock the secrets of direct response marketing from one of the industry's most legendary figures? In this episode of Inspired Insider, Jeremy Weisz sits down with Joe Sugarman to explore his remarkable career and the invaluable lessons gleaned from his triumphs and missteps. How did a former military intelligence double agent during the Cold War become a pioneer in compelling communication and marketing strategy?

Listeners are in for a treat as Joe Sugarman shares the fascinating story behind the explosive success of BluBlocker Sunglasses, revealing the game-changing moment when toll-free marketing revolutionized consumer behavior. From there, the two delve into Joe's favorite marketing campaigns, each demonstrating his unparalleled knack for capturing and retaining audience attention. 

In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Joe Sugarman recounts the captivating narrative of how BluBlocker Sunglasses achieved remarkable success, shedding light on the pivotal role toll-free marketing could play in reshaping consumer habits. Gain insight into Joe's most cherished marketing campaigns, which showcase his exceptional ability to engage and retain audience interest and his unforgettable impact on the marketing world.

Sponsor for this episode

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Rise25 was co-founded by Dr. Jeremy Weisz and John Corcoran who have been podcasting and advising about podcasting since 2008.