Aditya Ramana Rachakonda – Allocation and Forecasting in Guaranteed Delivery of Advertisements
Channel: Hasgeek TV
Date: 29/07/2016

Guaranteed delivery (GD) of advertisements helps brands book advertisement views of niche audience segments well in advance. To enable this, we need to create an intelligent system which allows for targeting of users, forecasting supply, optimally booking campaigns, allocating campaigns to users, pricing the guarantees and penalties correctly.