Drink Spiking Prevention Products As Seen on TikTok and Shark Tank - NightCap (Paid Episode 181)
Channel: Startup to Storefront
Date: 25/10/2022

1 in 3 women has either had their drink spiked or knows someone who has according to a 2021 YouGov survey.

It’s a serious problem that disproportionately harms college students.

That is until Shirah Benarde invented NightCap. 

Covering the top of the glass makes it a lot harder for someone to spike your drink.

Since its launch, the company has taken the world by storm. NightCap has 422k followers on TikTok, and while on Shark Tank they landed a deal with Lori Greiner in record time. 

In this episode, we speak with Shirah Benarde, the co-founder of NightCap. We discuss:

- Going viral on TikTok
- Their Shark Tank Experience
- What it was like going to the Shark Tank reunion in Vegas

So listen in to protect yourself and those around you.

 #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #sharktank #nightcap #drinksafe 

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🍹 NightCap Social Media:
Website: https://nightcapit.com/
Instagram: https://www.instagram.com/nightcapit/?hl=en
TikTok: https://www.tiktok.com/@nightcapit
Facebook: https://www.facebook.com/NightCapIt/

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🎙️ Startup to Storefront Social Media: 
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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😎 Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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🎵 Our Music:
https://www.instagram.com/doubletouchofficial/

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⏱️ Timecodes:
0:00 NightCap Intro
0:48 NightCap Explained: Spiked Drink Prevention
2:50 "I got on Shark Tank, but couldn't tell anyone"
4:59 Blowing up on TikTok before Shark Tank
8:33 The quarantine season of Shark Tank
10:45 Landing a deal with Lori Greiner on Shark Tank
12:31 The Shark Tank Reunion in Vegas
13:47 A brand's guide to TikTok
14:49 Hiring a team for NightCap
15:45 How involved is Lori Greiner in NightCap?
17:01 Customer Testimonials: Saving Lives
18:17 House Parties v. Bars: What's worse for spiked drinks?
20:55 Ambassador programs and partnering with music festivals
23:09 Are you going to start more companies in the future?
26:04 Dropping out of college
29:53 Building the NightCap Team
30:45 A Scrunchie with Super Powers