Change is the New Status Quo
Channel: VMA Media
Date: 12/12/2018

Change is always happening, and as marketers, it’s our job to not only accept this truth and stay open-minded but to ride the wave of cultural and technological evolution and find meaningful experiences and opportunities to market. According to Debra Davis, change is the new status quo, and we need to accept that while on the one hand, it feels as if things are moving at warp speed, in reality, as a culture, we haven’t seen anything yet. It is the job of the marketer to get past the fear of change and help clients embrace it and the fragmented, platform-agnostic world in which today’s consumers exist. By being better storytellers, we can more successfully reach consumers where and when they are most receptive. While this is sometimes an uphill battle, it is our obligation as marketers to provoke, ask the big questions, find ways to convince and persuade, and above all, to never take the consumer for granted.

Featuring: 
Debra Davis, President & CEO, Davis Communications Group, Inc.

Filmed at the Videonomics Summit 2018 Rancho Palos Verdes, CA
https://www.vmamedia.com/event/videonomics-summit-3/#overview