From Etsy to Shark Tank: The Boss Babe Behind Freshly Picked | Susan Peterson & Cayla Craft
Channel: Cayla Craft
Date: 09/07/2019

I was first introduced to Susan Peterson when I bought a pair of baby moccasins from her Etsy shop years ago – but then, just a few weeks ago, I was watching reruns of Shark Tank with my son when I saw Susan come on the screen to pitch Freshly Picked!

I was amazed to see that the mom I bought those shoes from had grown her Etsy shop into a multi-million dollar brand, helping people all over the world style their babies in a cuter way, and I just had to bring her on the show and talk about that journey! 

You Will Hear About:
[2:30] Creating the first pair of baby moccasins
[4:40] Wisdom from Susan’s grandma and childhood
[8:35] Every business has its growing pains
[10:20] Susan’s Shark Tank experience
[16:15] Why Freshly Picked had to raise money
[21:30] “Do what you do best and hire out the rest”
[25:30] Becoming an effective leader and creating an amazing company culture
[27:30] The pressure of being a boss babe
[30:00] Betting on yourself
[32:00] Social media: you have to use it, don’t let it use you
[40:10] Where Susan sees herself in five years
[43:25] Amicably ending business relationships

Resources:
Learn more at freshlypicked.com
The Fringe: freshlypicked.com/pages/join-the-fringe
Instagram: instagram.com/susan.m.petersen


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