Concept of Syntegration in Sales | Professor Fredmund Malik
Channel: SalesPOP!
Date: 2019-09-06

In this particular video of SalesPOP!, we are interviewing Professor Fredmund Malik who is an Austrian economist with a focus on management science and the founder and chairman of a management consultancy (Malik Management) in St. Gallen. Malik applies systems theory and cybernetics to analyze and design management systems.

Today we will talk about the following points:

• What is the exact meaning or definition of the concept of Syntegration or super Syntegration?

• It is often seen that there are highly innovative creative companies that have disruptive or innovative business models or products or services. But when they make the breakthrough, then they create very-very traditional hierarchical companies and bring people together and build offices by adopting extremely traditional models. So how do companies start to catch up?

• How much this access to talent across the globe and in different modes can help you scale your business with other variable resources?

The concept of Syntegration has become more exciting, especially when the organizations are no longer restricted or homogeneous or one-dimensional. So this gives freedom to the organizations to work without much restriction.

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Till then, watch the other helpful videos on the channel and a few of the videos are linked below: 

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Link: https://youtu.be/JUcXLVHKfaI

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Link: https://youtu.be/1EERIhHdWHw

03. How to Deal With Difficult Clients in Sales by Robert Terson
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