AFH - Episode 51 - How Can I Build a Content Process That Converts?
Channel: How Great Marketing Works
Date: 10/08/2022

- Find something that they want that you enjoy doing
- Connect that content so it’s a straight line to your offering
- Your story is part of the equation
- Remember that every step your customer takes towards you is a conversion point
- Be real about how long that takes
- Make sure that what you do is speaking to the right customer
- Make the journey traceable
- Use the tools incl headline analysers, SEO tools, Google Analytics etc

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