Studium Generale - Open Lectures: Innovation through Tradition (ITT) in the Family Business
Channel: unibz/learn -
Date: 2020-06-09

Innovation Through Tradition (ITT) is a novel innovation strategy conceptualized by De Massis and colleagues that firms can apply to leverage their tradition to innovate. The presentation illustrates the ITT concept. It is based on De Massis’ published research in the leading management journals and offers insights that can inform family business decision-makers about how to manage the tradition-innovation paradox that characterizes family business behavior. Real cases of family firms are also be discussed in order to show the particular challenges and issues of Innovation Through Tradition (ITT) in family businesses.


Professor Alfredo De Massis - Free University of Bozen-Bolzano