Barry Gower on Effective and Innovative Gift Aid #4
Channel: Howard Lake
Date: 04/06/2009

Barry Gower presenting his 'Effective and Innovative Gift Aid' training course in association with UK Fundraising in London on 5 May 2009. 

He shows the Sea World Experience in which visitors pay to feed fish to the seals. Quoting Edward de Bono's lateral thinking concepts, Gower encourages delegates to be creative in seeking and claiming Gift Aid. For example, get someone else to do the work for you", he suggests.