Reggie Jackson | SAP SapphireNow 2016
Channel: SiliconANGLE theCUBE
Date: 2016-05-17

01. Reggie JacksonReggiesgarage.comVisits #theCUBE!. (00:20)
02. Should Baseball Continue With Unwritten Rules As Well As Corporations. (00:55)
03. Are People Over Playing Their Hand With Their Brand. (03:45)
04. What About The Balance Of Personality And Working Together As A Team. (05:20)
05. What Does Being In The Moment Mean. (08:33)
06. Talk A Little Big About Your Show On Reggiesgarage.com. (12:06)
07. How Are Players Going To React To Fans Being Right There With Them. (14:37)
08. What Was Your Favorite Car Growing Up. (16:12)
09. What Advice To You Have For Young Athletes. (17:35)

Track List created with http://www.vinjavideo.com.
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Reggie Jackson on VR baseballSteph Curry and the social web | #SAPPHIRENOW

by Kristen Nicole | May 172016

MLB Hall of Famer Reggie Jackson returned to theCUBE today to share his thoughts on current trends in social media as they relate to athlete brandingas well as to discuss his latest tech projectReggie’s Garage.

Broadcasting live from SAP SE’s annual Sapphire conferenceJackson sat down with John Furrier (@furrier) and Peter Burris (@plburris)cohosts for theCUBEfrom the SiliconANGLE Media team.

Balancing the unwritten rules of the social web

In a world where branding can be manufactured across digital outlets like TwitterInc. and Facebookhow has the traditional world of baseball evolved for the social web’s unwritten rules where players are their own self-managed brands?

“I don’t like the idea of someone going out of their way to promote their brands” Jackson stated outright. In his eyesf you’re greatyou deserve it.

Jackson named NBA player Stephen Curry as an example of successful branding in today’s worldnoting his public adoration comes from genuine interactionssaying“I don’t think Curry works on his brand. I think he works on being a great playera great teammate. He’s nothing but a gentleman along the way.”

Pointing out the temptation brands face with the cost effectiveness of pushing a marketing campaign online compared to such acts of genuinenessBurris reiterated Jackson’s belief in great performance.

“If you’re not a great playerget out of the way” Jackson replied. “I played with the Yankees … we won championships with the team. I was part of something that helped me become recognized.”

Creating a genuine experience

Applying similar principles to technology’s athletesJackson named SAP SE CEO Bill McDermott as another example of genuine brandingeffective in today’s world of manufactured messaging. As the face of SAPJackson finds McDermott’s personal brand a fine representation of the company he runs.

“Bill’s a great image for [SAP]” Jackson said. “He’s about the people. He presents himself with care. That is a brand; I don’t think it’s manufactured. That’s how he is in real life.”

Going on to list a handful of other tech athletes with successful branding storiesincluding Bill GatesSteve Jobs and Steve Wozniak (who’s also an attendee at Sapphire this week)Jackson recalled the industry’s pioneering generation as real brands. “In today’s worldyou can manufacture a brand but [it will] crumble” he said.

Looking to current technologies and partnering with the likes of SAPJackson hopes to create a new generation of genuine experiences in today’s digitized environment. His online retail outletReggie’s Garageutilizes 360-degree cameras to recreate an immersive shopping experience. The idea is a shopper will have the sense of walking into the store and looking around.

Such virtualized experiences also show promise for MLB broadcastsas Jackson described a future where fans will watch games with the feeling of being at the stadium. With every iteration of new technology that brings fans closer to the gamehoweverplayers become further entrenched in a world of social scrutiny where fleeting moments can be shared in real time.

Jackson warned: “I think players will have to be sensitive with microphoningbut the more interesting you can make it for people … the views from the field will attract a new type of fana new type of TV.”