Moving From Insight Creation to Decision Support: How to Break the Insights Obsession
Channel: Minerra
Date: 15/10/2019

A presentation made by Minerra's founder and principal consultant, Steve Remington, at Big Data World Asia 2019 in Singapore

Title:
Moving From Insight Creation to Decision Support: How to Break the Insights Obsession

Summary:
The analytics profession has a problem: It is obsessed with insight creation. In the past, the obsession was not a major problem because manually finding and communicating insights was a core task for analytics professionals. The analytics technology landscape is, however, rapidly changing with new technologies like Auto ML, Augmented Analytics and Signal Detection automating ever-increasing parts of the insight creation process.

In this presentation, I will explain why the obsession with insight creation as an objective is a problem and show you how organisations can realign their analytics and data science functions to focus on the true, value-creating purpose of analytics: supporting decision-makers.

Slides:
https://www.slideshare.net/infoholic/moving-from-insight-creation-to-decision-support-how-to-break-the-insights-obsession-182198330