How valuable is College Football Playoff expansion?  New Big Ten TV Deal helps show us...
Channel: Winning Cures Everything
Date: 2022-08-12

The new Big Ten TV deal includes 3 major networks... what can that show us about the value of an expanded College Football Playoff?  CFP Expansion, with multiple networks, could bring in way more money for the conferences than, I believe, we originally thought.

Bob Thompson, former Fox Sports President, (@RLTSports on Twitter) joined the show to talk about media rights for the Big Ten, ACC, Big 12, Pac 12, College Football Playoff Expansion, value of specific CFB time slots, Notre Dame, realignment and expansion, and more!

From Thursday 8/11/22 full show: https://youtu.be/OQNgH08Yk-0

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Auto Transcription:
the Big 10 pac 12 and the A. C. C.
 Famously formed a quote unquote I guess alliance, whatever you wanna call it last year to where they would vote together against an expanded playoff, among other things.
 And once we got quotes from conference media days, it kind of looked like they were voting against ESPN getting exclusive negotiating rights to an expanded playoff.
 Now let's talk about the playoff there.
 How valuable a property is a 12 team playoff now that we've seen what the Big 10 has done with multiple networks.
 I think it's extremely important. And I think that's one of the reasons the Big 10 went for multiple networks.
 You don't want to just have Fox and ESPN button on it.
  You know, the only thing worse than that is just ESPN bidding on it.
 And that's clearly why they didn't open up the deal now because they during the term of the agreement, the only one that can talk to is ESPN and I think Kevin certainly realizes based on his NFL experience that you need to have if you're gonna go to a 12 or 16 team playoff, you need to have multiple multiple parties at the table for two things number one to get the games on and number two to have some sort of bidding competition so that, you know, one guy is just not pulling all the plugs.
 Fox has wanted expanded college football playoff for years and we had the BCS  in the 2000, mid two thousand's, I think it was, yeah, and it was kind of for us, it was kind of a one and done because you know, we wanted a bigger tournament.
 It was a weird situation, right? Because it was, Fox wasn't fully invested into college football at that point.
 And once you get to the postseason, they were there, Right.
 So people would have to go and look for a channel that they were not used to watching, it was Fox had absolutely nothing.
 And that's why, you know, it was a hard sell job on our part to to get the conference is to actually accept it.
 I think that, you know, the relationships we had with the conferences as a result of the collegiate packages that we had for the cable networks was what, you know, they trusted us, so, and then, you know, they liked the money, we paid significantly more than ESPN had the first time around and I think the conferences want, you know, we're looking for another bidder and there wasn't one other than abc, so, you know, the fact that we didn't continue with, it was unfortunate, but we had hopes that it would continue and then it would you know get two a plus one type situation, things like that and it you know it just wasn't there and it didn't appear it was gonna be there.
 So you know we just took the ball or took the cash and went home then again, you know, so then Fox starts getting involved with you know collegiate football on a serious level and and I think the conferences are happy with that.
 You know, there is only one reason why Fox is doing regular season college football and that is they want a piece of the playoffs and that's you know it's gonna be an interesting negotiation and the winners are gonna be ultimately the conferences and the schools because you know there's gonna be some some serious bucks thrown around.
 It's going to look more like an NFL type playoff schedule and you know you probably alternate championship games with a couple of you know a couple of entities.
  I think it's probably why NBC got involved and why CBS wants to stay involved with, you know having one of these big conferences with, you know big time matchups so that people are used to watching it and that way they can get a piece of the pie whenever whenever it comes back around.