Cartoon Network's 2010 On-air Brand Expansion
Channel: Stash Magazine
Date: 2014-03-07

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 Broadcast Design 1:42 (montage)
Director: BRAND NEW SCHOOL
Animation: BRAND NEW SCHOOL http://www.brandnewschool.com 

Michael Ouweleen, Cartoon Network senior vice president of creative direction in NY: "Our brand expansion represents our commitment to delivering a breadth of content that our audience cannot find anywhere else. The checkerboard is in our DNA and is not only reflected in the subtle redesign of the logo but also provides a through line that connects and helps frame our diverse slate of programming from animation to live-action."

Mike Calvert, art director at Brand New School in NY: "Because we'd created such a gridded and structured design for the overall approach, it became imperative that the movement of these pieces felt snappy, fast-paced, and above all, playful and full of life. Our animators developed a language that's rooted in familiar physical interactions, but caricatured and amplified into something incredibly captivating and energetic."

For Cartoon Network CMO: Brenda Freeman SVP on-air/CD: Michael Ouweleen VP production on-air: Nathania Seales AD: Eric Lacombe

For Brand New School CD: Jonathan Notaro ADs: Eric Adolfsen, Mike Calvert Associate AD: Forest Young Logo design: Jonathan Notaro, Jens Gehlhaar, Eric Adolfsen, Mike Calvert, Ryan Waller Lead design: Adam Wentworth, Damien Correll Icon design: Mike Calvert, Aaron Stewart Pitch design: Eric Adolfsen, Mike Calvert, Forest Young, Josh Parpan, Will Frohn, Pat Arrington, Philippe Intraligi, Ryan Cox, Sal Dell'Aquila, George Vincent CG director: Vadim Turchin 3D animation: Walter Lubinski 3D tracking: Han Ho 3D modeling: Walter Lubinski, Adam Rosenzweig Lead animators: Hyesung Park, Andy Mastrocinque, Arthur Hur Animator: David Rasura Additional animation: Eric Bauer, David Lucido Package design: Mario Sader, Jungeun Kim 2D VFX super: Arthur Hur 3D VFX super: Han Ho CG director: Han Ho Package editor: Sam Goetz Storyboarding: Will Rosado Managing director: Danny Rosenbloom HoP: Devin Brook Producer: Greg Babuik Asst producer: Michele Watkins Production coordinator: Ilona Klaver Production Asst: Madison Brigode Design: Meg Hunt, Mike Calvert, Ryan Cox, Travis Millard, Eric Adolfsen, Ricardo Villavicencio, Stephen Kelleher, Andrew Poneros  Animation: Kat Morris, Freddy Arenas, Walter Lubinski, Stieg Retlin, Andy Mastrocinque, Jessica Milazzo Original Music: Mad Decent and Michael Kohler

Toolkit Adobe Creative Suite, Maya, Final Cut, Flame



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