Content Strategy for Tradeshows (pt. 2)
Channel: TMInstitute
Date: 2012-07-17

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Welcome to Tradeshow Media Today's inaugural episode with guest, Joe Pulizzi- a content marketing evangelist and lover of all things orange over at the Content Marketing Institute. Putting much emphasis on the importance of generating and delivering share-able content to the public, Joe also expresses how utilizing this tactic in conjunction with many other strategies across multiple platforms creates a clearer vision for tradeshow, association, and event marketing.

For more information, visit: http://www.tsmpartners.com/