Rob Hope #WebflowConf London talk 🇬🇧
Channel: Rob Hope
Date: 2024-02-27

A re-enactment of my #WebflowConf London lightning talk on how to improve your Webflow landing page conversions. We start by trying to understand what your visitor needs to see and read to be persuaded to act — then we integrate the perfect amount of content to achieve the conversion, and discuss why less is always more. Hope you enjoy the presentation! #epaulets

## Chapters
00:39 What exactly is a Landing Page?
02:15 How do we increase conversions?
03:36 The 3 ways to persuade
04:11 CleanShotX case-study
06:08 Tell them (copyrighting) 🌶️
08:00 #Epaulets
09:48 Let others tell them (social proof) 🌶️🌶️
11:03 Show them 🌶️🌶️🌶️
13:20 Time Zone Converter case-study
14:12 Visual Transformation
15:02 Recap

## ShowThem
Get notified of my upcoming course:
https://showthem.com

## 100 Landing Page Hot Tips
Get 50% off my Ebook using the coupon: YOUTUBETIPS
https://robhope.com/ebook-youtube-tips

## Content featured:
https://onepagelove.com/clay-mockups-3-0 (one objective)
https://onepagelove.com/heyfriends (@aliabdaal one objective)
https://onepagelove.com/fontanello (in-page demo)
https://onepagelove.com/cleanshot-x (screenshot tool)
https://onepagelove.com/shift-nudge (@mdsnotavailable testimonials)
https://onepagelove.com/calmaria (mediation app)
https://onepagelove.com/klokki (timetracker)
https://onepagelove.com/clover (note-taking app)
https://onepagelove.com/kreativepro-masterclass (certificate)
https://onepagelove.com/time-zone-converter (in-page demo)
https://ubuntubaba.com/ (baby carrier)
https://newsletteros.com/ (Janel NewsletterOS)

## Image + Credits Video 
Max Lind - Organization
Colleen M. Brady - Images
Benn Raistrick - Images
Mat Malcolm - Waitrose vids
Jenna Burns - Vids
Gareth Robbins - Sunbird pic

## Webflow 
@Webflow 
https://webflow.com
https://twitter.com/webflow

## Hey! I'm Rob Hope ##
Website: https://robhope.com
Twitter: https://twitter.com/robhope
One Page Love: https://onepagelove.com
Ebook: https://robhope.com/ebook