UHOVI student recruitment video - Anneliese
Channel: SBW Advertising
Date: 19/10/2015

Over the last year, SBW has been working with the higher education institute, UHOVI. Backed by Welsh Government, UHOVI is part of the University of South Wales.

Following our successful design of the UHOVI 2015/16 prospectus, online banners and our colourful hand illustrated print and outdoor poster ad campaign, we were asked to produce a set of films for use online and in the cinema!

We engaged with Cardiff based film company Rockadove and decided to feature real students, with the films being shot at their local colleges. Three students were selected, all with different reasons for deciding to study with UHOVI instead of moving away from home.

This video focuses on Anneliese, a student who aims to one day become a teacher, but being a mum of three makes it almost impossible for her to study away from home. With the help of UHOVI, Anneliese has been able to study her degree at her local college, making her dreams of becoming a teacher a reality.