B+LNZ Webinar: Insights from interviews with farmers using reduced drench
Channel: Beef + Lamb New Zealand
Date: 05/12/2022

Recorded in November 2022, Massey University researchers Anne Ridler and Karen Hytten, along with Wormwise Programme Manager Ginny Dodunski discuss their work on farmers reducing drench use on-farm.

Farmers from 17 farms around the country were interviewed. These farms had diverse farming operations and were using reduced drench when compared to their counterparts in the same region. The project aimed to understand the motivational and behavioural decision drivers behind reduced drench use as well as how this is being done on farm.
Learn about the key insights from this work and what motivated these farmers to reduce their reliance on drench, as well as a Q&A session with the speakers.

TIMESTAMPS
0:00 Introduction
4:08 Project Origins
5:28 Presentation Massey University
20:11 Panel Discussion
33:07 Question & Answer Session