An Unusual Way to Raise Money - Co-Founders of CurlMix
Channel: Startup to Storefront
Date: 31/07/2020

One of the most difficult aspects of any startup is raising money.  You need investments to build your company, but many investors are hesitant to provide capital if you don't have anything built.  It's a catch-22. 

For example, Kim and Tim Lewis needed about $25,000 to have the app built for their social media network called The Natural Hair Academy.  However, they struggled to raise money.  So they took a different, more unique approach.  Tim is a trivia expert, who seems to always know the answers to trivia questions.  As a result, Kim bought him a ticket, got him on "Who Wants to Be a Millionaire" and the rest is history.

In this clip of our podcast, Kim and Tim Lewis, the co-founders of CurlMix, share what their experience was like using "Who Wants to Be a Millionaire" as a means to raise money for The Natural Hair Academy.  They answer everything from how much they won, to what the process was like.  You may be surprised to hear how far they advanced on the show. 
 
If you want to listen to the full podcast: https://www.youtube.com/watch?v=9EpRb4yIjcs 

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Follow CurlMix on Instagram: https://www.instagram.com/curlmix/
Check out the CurlMix website: https://www.curlmix.com/

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Follow Natalya Cappellini: https://www.instagram.com/natalya_curato/

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