Webinar Express: Mastering the partnership DANCE
Channel: The Chartered Institute of Marketing - CIM
Date: 19/04/2023

Word of mouth introductions are the best type of lead a business can receive. They trust the brand, and the services have been pre-sold. Meaning sales cycles are shorter and negotiations on price much less likely. 

They’re the oldest and most successful form of marketing – so why do so few businesses focus on them?

Strategic referral partnerships take this channel to the next level. Working with other organisations who have a vested interest in introducing your ideal customers, at the ideal time to buy, on a consistent basis. 

But they take work.

In this webinar Dave Plunkett from Collaboration Junkie will take us through his DANCE framework for successful partnerships. Applicable not just for referral partners, but across the board.

Speaker: Dave Plunkett, Founder of Collaboration Junkie