Reducing smoking in pregnancy
Channel: Isle of Wight NHS
Date: 10/12/2012

This film was created for the Clarke's Mechanical sponsored 'Health Improvement and Reducing Inequality' category of the 2012 Isle of Wight NHS Awards held in November 2012.   The aim of this project is to reduce smoking in pregnancy on the Isle of Wight (currently 22.1% at delivery compared to a national average of 13.5%) thereby improving health outcomes for mother and baby. The key role within this project is the stop smoking specialist midwife -- Gill Griffin. All pregnant smokers are referred by their midwife to Gill who offers 1:1 support to stop smoking throughout the pregnancy. The numbers of pregnant women setting a quit date has increased by 284% over a six month period, and the number of pregnant women who have quit at 4 weeks has increased by 218% over a six month period.   For more information visit www.iow.nhs.uk/awards.