The Dark Side of Social Media: The Fyre 🔥 Festival Phenomena
Channel: Smarter Than Einstein
Date: 14/03/2019

Fyre Festival represents the dark side of social media marketing.
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What We Covered:
- Celebrity worship and influencer marketing
- Superiority complex and the idea of ‘punching-up’
- Flex your strengths and differentiate yourself from the competition
- Charisma does not equal trustworthiness
- The current zeitgeist and the way we market this generation
- FOMO and urgency
- Look into the data

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Ready to get started? Take the shortcut and join the WFA Family here: http://bit.ly/2O89rMU