CMO Speak: Why it is important for brands to maintain transparency
Channel: exchange4media Group
Date: 2017-04-04

In today's digital age consumers are demanding accountability and transparency from brands. We asked a few CMOs their thoughts on this ever increasing subject.

--------------------------------------------------------------------------------------------------exchange4media is a single stop information platform for the entire industry. Be it news, views, analytical information, in depth analysis of events or trend forecasting, exchange4media publications have a credibility and loyal following. 

www.exchange4media.com, @e4mtweets
www.impactonnet.com, @IMPACT_onnet
www.http://pitchonnet.com, @MagazinePitch
www.realtyplusmag.com,