Designing Strategic Roadmaps for Content Operations (Module 6: TECM 5200)
Channel: Kim Sydow Campbell, Ph.D.
Date: 16/08/2021

Dr. Kim helps students understand how to begin designing a strategic roadmap after a content audit by using the characteristics of the Information Process Maturity Model (IPMM) by the CIDM. This is the intermediate stage between a content audit and a content strategy. This video was updated from an earlier version and created for graduate students in TECM 5200 at the Department of Technical Communication at the University of North Texas.

Chapters:
02:00​ Common content strategy tactics
04:39 Content operations maturity levels
06:50 Information Process Maturity Model
11:58 Strategic directions for increasing maturity in a content strategy
13:20 Direction 1/ organizational structure
14:26 Direction 2/ hiring & training
15:26 Direction 3/ budget
16:10 Direction 4/ planning + estimating, scheduling & tracking
17:09 Direction 5/ quality assurance
18:06 Direction 6/ user focus
18:57 Direction 7/ information design
19:38 Direction 8/ taxonomy
20:44 Direction 9/ collaboration
21:21 Direction 10/ change management