Market at the river, not at the mountaintop
Channel: George Kao
Date: 2017-05-31

This is what I know about you... You really do want to help people.

But sometimes, you wonder why the people you want to help aren't "getting" the value of your offerings?   Why aren't they loving and spreading your content?

Here's a metaphor that might help:

You're in the mountains.  The people are down by the riverside.

In the mountains, you studied with a guru, or had peak experiences, or developed your unique body of work.  

There, from the mountains, you are trying to shout down to the people, to come up to see the amazing sights and learn your amazing skills.  

But they cannot hear you.  There's so much energy and life at the river, and it's where they know to quench their thirst.  

For the few who can hear you, they don't trust you enough to make the journey up there.  If they did trust you, they would even bring some friends.

Since you really want to help people, why not come down the mountain, and join them by the riverside?

Bring all your experience gained from the mountaintop, your skills, your Light, to the people at the river.  

You can be the brightest soul at the riverside.

And as you win more of the people's trust, you can gradually bring them to the mountaintop.

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How might this metaphor apply to your business?

There's a roaring river in your industry, where the financial transactions are flush, and certain topics and types of content are being eagerly shared by your ideal audience.

Discover what that river is, pay attention to it, and go and be with the people by the river.  Be your best self there.

Keep posting content and observe what your ideal people love, comment on, or share forward.

Keep testing offerings with the people until you see what they love to buy.

Serve them where they're at.  Quench their thirst.

Then as you build attention and credibility with them, you can then bring them toward your more advanced knowledge, your esoteric skills, your peak experiences.

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