7 Persuasion Tactics to Be Aware of
Channel: Psych2Go
Date: 2019-06-17

Are you wondering how to get people to say yes? Perhaps, your parents right? If so, here are 7 strategies supported by research to help you get into the mind of your test subjects. Good luck! Use the power for good please! 

#psychologytricks #lifehack #psych2go

Script: https://docs.google.com/document/d/1O5n6WrZJ8shgGf4XhbWVG7QS5lJoOcss-_pZPwdBqFc/edit?usp=sharing

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Credits: 
Script Writer: Elliot Figueira 
VO: Lily Hu
Animator: Kyle G // https://www.youtube.com/user/studioBOMBSHELL
YouTube Manager: Cindy Cheong

Sources Used: 

Know Your Audience
(different types of people respond to different methods of persuasion)

This study states that extraverted people respond differently to different kinds of persuasion techniques

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5715760/

Do Favors For People
(reciprocity bias - people want to do favors for people who have helped them in the past)

https://www.apa.org/monitor/2011/02/persuasion.aspx

Tell Them Everyone Else Is Doing It
(social proof - people are more likely to agree to something if they think other people are already doing it

https://www.apa.org/monitor/2011/02/persuasion.aspx

Make Them Feel Like What You're Offering Is A Rare Opportunity
(scarcity principle - things in short supply are inherently more desirable)

Give It Time
(people are more easily persuaded by a non-credible source later in time than they are immediately afterwards. This is known as the sleeper effect: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3100161/

Make It Emotional
studies have shown that arguments are more persuasive when they're framed with emotional undertones. specifically, they're more effective when they match the target's current emotional state, and provide emotional expected outcomes

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.334.3276&rep=rep1&type=pdf

Always Keep A Sense Of Humor
This study found that adding a sense of humor (including self-effacing humor) helps persuade people.

https://www.tandfonline.com/doi/abs/10.1080/00221300109598908