TechPHX 2014 Keynote - Allison Michels
Channel: Transmatrix
Date: 2014-12-05

Social Media isn’t a fad and its not going away. With it consuming more of our time, can you ignore what’s being said about YOUR brand and your company? What is the foundation for building the trust of your organization and their use of social media tool?

Here are some hard facts: 88% of organizations know that social media is a valuable source of competitive and industry-specific business intelligence—but only 40% actually use the data generated by social media to inform business decisions.

This year, Hootsuite discovered that as confidence and investment in social media grows, so too do common challenges within the organization, including inter-departmental alignment, and understanding which data to acquire and share with the people in your organization. Allison Michels will review social media predictions for 2015 and what we’ve found the Social Business Benchmark survey conducted this past year.

Learn and find out how to build relationships from tweets, a community from pictures and solve problems you believe in. This is hands on, don’t come empty handed, bring a device to participate.

BIO:
Allison Michels is the Director of Education Programs and Services at Hootsuite, and previously she was at Microsoft, where she served as Global Education Programs Manager for Yammer. With a Masters of Education, Technology and Leadership from The George Washington University, she builds learner-focused programs, whether for an executive at a large enterprise or a volunteer at a small non-profit.

Prior to Yammer, Allison was an IT Training Analyst at First Solar, a premier provider of fully integrated solar solutions. Allison holds a B.A. in Business Administration from the University of Toledo. Blog http://morinnovation.wordpress.com/

Read the story about how she got her job at Yammer. Social is in her DNA, its not just something she tells people to do. (5th most shared post on the Microsoft jobs blog) http://microsoftjobsblog.com/a-blog-post-landed-her-a-new-job/