Facebook Ads Funnel: TOF, MOF, BOF
Channel: Hamid Pasha
Date: 01/01/2022

Chapters:
00:23 TOF (Top of the Funnel)
02:30 MOF (Middle of the Funnel)
03:49 BOF (Bottom of the Funnel)


TOF (Top of the Funnel):
In TOF advertising, you focus on awareness, letting people know who you are and what you offer so that they get familiar with your brand.
Audience to use in TOF campaigns ▶️
- Interest-based targeting
- Lookalike (LAL)

MOF (Middle of the Funnel):
MOF is a consideration phase containing warm audience who are already aware of your brand and are highly interested in your products. They have already engaged with your product in one way or another, such as people who have already visited your website or have subscribed to your newsletter.
Audience to use in MOF campaigns: ▶️
- People who engaged with your posts/page on Facebook and Instagram
- Previous website visitors
- Email subscriptions list

BOF (Bottom of the Funnel) ▶️
BOF are hot audience that are ready to make final decision and purchase your product. You want to retarget these hot audience and make a new offer. 
Audience to use in MOF campaigns ▶️
- Add to Cart 
- Initiate checkout 
- Add payment information