What is Greenwashing and How to Avoid It | Omnia Ahmed | THRIVE Research
Channel: Thrivability Matters
Date: 2024-01-11

In this presentation, Onmia Ahmed, one of our researchers at The THRIVE Project, discusses greenwashing, its negative impacts, and how it can be avoided from a business and consumer standpoint. It also discusses real-world examples of greenwashing.

Omnia has over three years of hands-on expertise in corporate sustainability and community development. She earned her Postgraduate Diploma in Development Studies from the University of Medical Sciences and Technology, complemented by a Bachelor’s Degree in Economic and Social Studies from the University of Khartoum in 2019. 
She recently moved to Australia and is based in Melbourne. Omnia joined The THRIVE Project three months ago as a research assistant because she is driven by a vision of a world where businesses thrive in harmony with the planet and its communities.

We hope that by publishing these presentations, we can inspire researchers to explore these topics further, and help discover the means to a thrivable world.

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The THRIVE Research Series aims to showcase the efforts of our researchers, and the many ways they aim to create a thrivable world. You can discover previous episodes here: https://www.youtube.com/playlist?list=PLU_DSmE4Mb5mYvtv1h4Pwze3STRUPXJwM

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