Music Marketing and Growing Your Audience - Jay Grandell & Peter J-T
Channel: Peter J-T
Date: 2022-01-27

Jason Grandell (Music Marketer, Guitarist of Half Hearted) and Peter J-T (Peter J-T Media) sit down to discuss advertising songs and music videos in the music industry, how it became a full-time job for Jay, and what artists can do to maximize the reach of their releases. 

TIMESTAMPS
0:42 How does advertising work in the music industry?
1:51 Challenges of finding the "right" audience
4:55 Growing an advertising business
7:30 Earning first paying clients
13:13 Being stoked on first time making money
15:45 Learning to negotiate with clients
18:59 What kinds of ads are most common for songs?
19:47 Videos are a MUST
22:48 Traits of a successful release
26:28 Advertising different parts of songs
27:45 How to advertise your song for free
30:20 How big should advertising budget be for a song?
32:11 Advertising on Tik Tok
35:56 Networking to grow your art

Produced by Peter J-T Media
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JAY GRANDELL
INSTAGRAM: @jasongrandell
        -HALF HEARTED: @halfhearted_ct

PETER J-T
WEBSITE: https://www.peterjt.com/
INSTAGRAM: @PeterJTMedia
TWITTER: @PeterJ_T
FACEBOOK: Peter JT Media