What is the Benjamin Franklin Effect? - The Art of Charm Podcast
Channel: Art of Charm
Date: 2018-09-12

We often think that doing favors for someone might incentivize them to like us more, but it turns out the opposite is actually true. In this highlight from Podcast 720, AJ and Johnny discuss "The Ben Franklin Effect", and how it can be used as a powerful emotional bid to connect with others.

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