Find and Hire Great Employees | Fine Point Marketing
Channel: Fine Point Marketing
Date: 31/07/2020

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00:45 - The best way to recruit employees
02:20 - How much does it cost to hire the wrong person?
06:10 - What should a business owner do differently to find great employees?
07:50 - What do employees want?

Find, Hire and Keep Great Employees
Today we're talking about finding, hiring and keeping superstar employees, so why should a business owner approach finding employees differently than what they're probably currently doing right now?

The Best Way To Recruit Employees

In his book, "Good to Great" by Jim Collins. In their research, they discovered the great companies, they started with who, before they focused on what. So in other words, they got the right people on the bus and the wrong people off the bus, and then they figured out where to drive it, and they also found that the really successful companies, they recruit 365 days a year, and they only recruit the best workers and when they find them, they hire them, and that was one of the things that I drove into my managers heads all the time, was always be looking to hire when you find that 5%'er - hire them. 

Even if you don't have a position for a them make a position, if you have to.  But hire them because those people are hard to find - and that's what the great companies do. 

And having the right people in the right position trumps everything else, you can have the best systems, but if you have the wrong people in those systems, these systems will eventually fail.

How much does that cost you when you're getting the wrong person on the bus - what does that cost you to hire the wrong employee?

What most owners don't think about business people don't think about when they think where they hire the wrong person, it's just... Yeah, well, they didn't produce what I wanted and we move on. 

Well, people don't have any idea, but a bad hirer can set you back anywhere from $25,000 to several hundred thousand dollars depending on the position. I think the National Business Research Institute did a research study on that, and they found with five, five main factors to help them estimate this cost, you got loss of productivity, you got training costs, you got the recruiting costs, especially if you've got an HR department, you've got the interviewing cost, somebody has to interview these people.

Then you have the cost of placing the ads themselves, but hiring the wrong person for any possession is a really expensive mistake, and as besides the things like this, so we just talked about, you've got some indirect cross, like we talk about to decreased productivity, reduced quality of work.

But good results come from good people, and the other thing that is, is the right employee, the superstars, their major factor in attracting and keeping the right customers as well. Most people keep coming back to a business, not because of a relationship they have with an organization, but because of the relationship they have with a person, someone they trust.

Fine Point Marketing is an Appleton, WI based marketing and business growth strategy company focused on helping businesses build their business to sell.

Good long-term employees is something else you're going to get by hiring the super stars.

What should a business owner do differently to find employees to hire?

So what should a business owner do differently if they're normally, again, what they're normally doing is wait for a vacancy or wait for until they need a position, then they go put a job ad out that says exactly the same thing as all their competition usually all the same platitudes, all the benefits and pay, and all the same stuff, what should they do differently?

Everyone always goes looking for the best people, no one deliberately goes out to job fairs, search agencies or places ads hoping to attract the slacker.

What most more business owners do is they look only when they're in the market for people, and then it's kind of like they're in a fire-sale, and that's why so many hire just those warm bodies.

Hiring, firing, keeping the right people is probably the most important task a business owner has.

What do employees want?

Number one, they want to work for the best employer in town- that's what they want.

They want somebody who's like-able. They want somebody to trustworthy. They want somebody who delivers on results on what they say they're going to do.   That's why one of the key things that we offer is we help business owners develop that 24/7 recruiting page, right on their webpage. It isn't that you're placing an ad, but what it is, is it's telling people your story, why you are the best employer.

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