Observational techniques | Wikipedia audio article
Channel: wikipedia tts
Date: 2019-01-19

This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Observational_techniques


00:00:25 1 In context
00:01:11 2 Data collection methods
00:02:29 3 In marketing research
00:04:24 4 See also



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Voice name: en-AU-Wavenet-D


"I cannot teach anybody anything, I can only make them think."
- Socrates


SUMMARY
=======
In marketing and the social sciences, observational research (or field research) is a social research technique that involves the direct observation of phenomena in their natural setting. This differentiates it from experimental research in which a quasi-artificial environment is created to control for spurious factors, and where at least one of the variables is manipulated as part of the experiment.