Dissecting B2B Blunders and Breakthroughs - Javelin Journeys Episode 7 (Shorts)
Channel: Javelin Content
Date: 28/09/2023

Hold onto your headphones! Paul, our very own Banksy of LinkedIn, dives deep into the labyrinth of B2B marketing with @chriswalker171, CEO at Refine Labs , whose expertise is as sharp as the tip of a javelin. These two marketing maestros tear apart traditional marketing models, bemoan the blunders of series A companies, and dish out golden advice on demand creation, capture, and conversion.

Thinking of gating your content? Paul and Chris say, “Think again!” If you're nodding along, thinking you're ahead of the curve with your fancy new tools, Chris might just convince you you’re driving a Ferrari in first gear. But fret not, they’ve got the roadmap to push your business into overdrive.

And for our cliffhanger? Paul and Chris ponder on the future of marketing - is it AI or is it simply about challenging the status quo? Grab your pens, people! This episode has more takeaways than a Black Friday sale.