THRIVE 2030 – Reimagining the Visitor Economy
Channel: Austrade
Date: 07/12/2021

The Australian Government has released THRIVE 2030 (The ReImagined Visitor Economy), a draft national strategy for the visitor economy – which in 2019 was Australia’s fourth largest export sector, worth $166 billion and employing 660,000 people.

COVID-19 has compounded existing challenges and has changed the landscape for the visitor economy. 

THRIVE 2030 (The Re-Imagined Visitor Economy) provides a blueprint to rebuild and return the sector to sustainable long-term growth. Watch the Hon Dan Tehan MP, Minister for Trade, Tourism and Investment, speak on the importance of THRIVE 2030 for the visitor economy.

Complete a short survey to provide your feedback on the draft strategy: https://www.austrade.gov.au/news/publications/national-visitor-economy-strategy-thrive-2030-consultation-draft

For more information, also visit: http://www.austrade.gov.au