Mktg2032 Ondemand Week08
Channel: Stephen Dann
Date: 06/07/2022

The MKTG2032 eMarketing course content lecture, hosted by Dr Stephen Dann of the Australian National University.  This is the academic side of marketing, focusing on strategy, long term goals, co-creation of value and the good stuff you get from the academy level access to the multi-million dollar academic marketing research industry.

Content pairs well with a notepad, cup of coffee and a good supply of light snacks.