Social Media ROI: Becoming a Social Media Measurement Organization [Webinar]
Channel: MarketingSavant
Date: 02/05/2013

This webinar will illustrate how to understand social media ROI on your terms, begin to build a closed-loop marketing system, understand the social media ecosystem and implement the six levels of marketing Key Performance Indicators (KPIs). We will further take social media measurement and turn it on its ear by showing how the investments that your customers are making in your brand by engaging in social media are adding value for you each and every day.

Following this webinar, you will be able to:

* Begin to close the loop on your marketing processes and understand the role of social media
* Develop a social media engagement measurement framework
* Introduce social media marketing ROI to your organization
* Understand the discussion between ROI and ROMI (return on marketing investment)
* Adapt your current marketing measurement system using the six levels of marketing Key Performance Indicators (KPIs)