FASHION-TAINMENT - SEAN JOHN - JEFF TWEEDY
Channel: Shawn Prez
Date: 2020-02-11

PRESIDENT AND CEO OF SEAN JOHN, JEFF TWEEDY EXPLAINS HOW SEAN JOHN THE BRAND CAME TOGETHER. FASHION-TAINMENT WAS A TERM TWEEDY COINED FOR BRINGING DIDDY'S LIFESTYLE AND ENTERTAINMENT PERSONA INTO THE DESIGN OF SEAN JOHN. TWEEDY ALSO TELLS THE STORY OF HOW DIDDY LURED HIM AWAY FROM SIGNING ON AS FUBU'S PRESIDENT TO START THE SEAN JOHN LINE.

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