Marketing Planning: 2012 Rural Lifestyle Dealer of the Year (Mid-State Equipment)
Channel: Rural Lifestyle Dealer
Date: 2012-10-23

Chris Frodel and Bryan Hanson, owners of 2012 Rural Lifestyle Dealer of the Year Mid-State Equipment in Janesville, Wis., talk about the process of marketing planning they go through every year. The team coordinates promotions with those run by their major manufacturers. They also host "Ladies' Nights" to cater to the female demographic in the area. The events consist of a variety of different stations for maintenance of equipment and also test driving products.