What's the Purpose of Your Content?
Channel: MherMardoyan Career Coach
Date: 2023-06-02

Creating content on social media, especially on platforms like LinkedIn, can be beneficial for job seekers in several ways:

1. Personal Branding: Building a strong personal brand is crucial in today's competitive job market. By creating content on LinkedIn, you can showcase your expertise, skills, and knowledge in your field. Consistently sharing valuable insights, industry trends, and professional achievements helps establish your professional identity and can make you more visible to potential employers.
2. Networking Opportunities: LinkedIn provides a platform to connect with professionals in your industry and expand your network. By creating and sharing content, you can initiate conversations, engage with other professionals, and build meaningful relationships. These connections can lead to valuable job opportunities, referrals, and collaborations.
3. Thought Leadership: Posting content on LinkedIn allows you to position yourself as a thought leader in your field. By sharing your expertise, opinions, and unique insights, you can establish yourself as a knowledgeable and credible professional. This can attract the attention of employers, recruiters, and industry peers, increasing your chances of being considered for job opportunities.
4. Job Search Visibility: Many employers and recruiters actively search for candidates on LinkedIn. By consistently creating content and optimizing your profile, you increase the chances of being discovered by potential employers who are seeking individuals with your skills and qualifications. This can lead to job offers and interview opportunities that you may not have otherwise encountered.
5. Learning and Skill Development: Engaging with others on LinkedIn through content creation opens up opportunities for learning and skill development. By participating in discussions, receiving feedback, and staying updated on industry trends, you can enhance your knowledge and stay ahead in your field. This continuous learning can make you a more valuable candidate and improve your job prospects.

Overall, creating content on social media platforms like LinkedIn can help you establish your professional brand, expand your network, demonstrate your expertise, and increase your visibility in the job market. It can be a powerful tool to support your job search and career advancement.

According to Tricia, you need to identify the purpose of your content? Having clarity is important, what you want your content to tell? Find a job? Educate? Entertain?

If you are clear on your intent, it will help you choose topics. 

And be authentic yourself 

Connect with: Tricia Sitemere (Eboigbe) 
LinkedIn: https://www.linkedin.com/in/triciasitemere/

Connect with Mher Mardoyan:
LinkedIn: https://www.linkedin.com/in/mher-mardoyan/

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