Jeep | 'The Jeep 4xe Electric Boogie' | Song by Shaggy | 60s Ad
Channel: THALIHITA
Date: 2023-02-13

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Jeep | 'The Jeep 4xe Electric Boogie' | Song by Shaggy | 60s Ad

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As a group of friends tear through grassy mountain terrain in their Jeep Wrangler 4xe and Jeep Grand Cherokee 4xe blasting "Electric Boogie" by Shaggy and Marcia Griffiths as loud as the speakers will go, the local wildlife can't help but notice the catchy hook. Before long, birds, bears and even bees are moving their buzzing behinds to the beat, while walruses, elephants and snakes shuffle to the "electric slide." Even a sloth gets down to the music, at his own pace of course. After racing an ostrich for a small stretch, the group and their Jeeps finally take a break to re-charge -- much to the dismay of a nearby goat, who'd like the music to resume, thank you very much! Not one to deny a party animal their fix, the group turns the music back up so that they all can enjoy in their own sense of "electric freedom" during Super Bowl LVII.

TIMESTAMPS :
00:00 Jeep , 'The Jeep 4xe Electric Boogie' 
Jeep Super Bowl commercial 2023, “Electric Boogie,” was created by the Jeep brand in partnership with Chicago-based agency Highdive and followed in the footsteps of the brand’s acclaimed spot from last year, Earth Odyssey (don’t miss that one!). The Mill well did the animation for the “Electric Boogie” commercial.

The commercial features the brand’s hybrid electric plug-in vehicles, Jeep Wrangler 4xe and Grand Cherokee 4xe, with species from across the animal kingdom dancing to “Electric Boogie.”

Jeep Super Bowl commercial 2023 music
“Electric Boogie” was originally recorded by Jamaican Reggae singer Marcia Griffiths and widely released in 1983. A remixed version of the song by Griffiths took off globally in the early ‘90s, and she became the highest-charting female reggae artist of all time. Originally written by the legendary Bunny Livingston (Bunny Wailer of the original Wailers), the song carried a playful energy that inspired the global dance – the “Electric Slide” – which, to this day, is still very popular at weddings and parties.

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