From the Odds Desk to the Racetrack: How NASCAR is Building an Engaging Sports Betting Experience
Channel: DataArt | Software Engineering 
Date: 06/10/2022

What is NASCAR's approach to building an engaging sports betting experience? DataArt met with Ray Koch, senior manager of sports betting at #NASCAR to discuss how #AI and #ML are transforming the sports betting market. Ray also explains why #data and #dataanalitycs are integral components of any sports business today.  

Timecodes:  

00:00-04:11 - Ray Koch’s career background  
04:12-05:35 - What the functionality of a trader is.  
05:36-09:35 - The misconception of an oddsmaker and his role in the sportsbook. 
09:57-13:19 – How important real-time data is in decision making.  
13:20- 15:52 – NASCAR with AI and ML. 
15:53-18:18 – SIM models.  
18:19-21:53 – Variables in odds making.  
21:54-25:26 – Replicating a pitcher with AI.  
25:27-27:24 – NASCAR future plans.  
27:25-32:37 – Scoring and sportsbook  

 
#DataArt #NASCAR #sportsbetting 

  ____________________________________________
Website: https://www.dataart.com/industries/media-and-entertainment/sports-betting-solutions?utm_source=youtube&utm_medium=social&utm_campaign=m-sb-convers&utm_content=rkarp-nascar2
Twitter: https://twitter.com/DataArt
Facebook: https://www.facebook.com/DataArt
LinkedIn: https://www.linkedin.com/company/DataArt
XING: https://www.xing.com/companies/dataart
Instagram: https://www.instagram.com/dataart