Sell The Transformation Not Your Product - Video Creation Challenge Day #4
Channel: Trish Jones
Date: 22/08/2020

In this, the 4th day of my video challenge, I'm talking about two major principles of getting found online, namely taking consistent baby steps and selling the transformation, not your product.

When it comes to marketing, people really don't care about you and they don't care about your product. All they want to know is, what can you or your product do for me. They're looking for solutions to their problems and if you keep selling the features of your product and not how it's going to solve their problem, making sales online is going to be hard. 

What is this video challenge all about?

I created this challenge for myself, to force myself to create more videos on a consistent basis as well as get more confident doing video.

But this goes beyond video creation and includes podcasting and article creation, all of which can be done in as little as 3-minutes per day.

#TrishJones #sellthetransformation #sellingonline

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