Email Deliverability for the Rest of Us - Steve Robinson
Channel: Mautic
Date: 2022-07-08

For many of us, the world of email deliverability can be pretty intimidating. It's full of acronyms like SPF, DKIM, RBL, and more and it seems like it gets more complex every time you start to dig in.

In this session, Steve Robinson will break down the core concepts behind how the inboxes we send to determine what to pass through, what to mark as spam, and what goes on the promotions tab.

He'll explain why less is often more when it comes to your database and present a proven database hygiene formula for Mautic that will improve your deliverability and make sure your stats more actionable.

Ultimately, you'll walk away with a clear, plain-language understanding of the inner workings of email deliverability and, more importantly, what steps you need to take in Mautic to make sure your emails consistently land in your audience's inbox.

#mautic #email #deliverability