Why Human Consumption Never Ceases I Motivation And Consumer Behavior
Channel: Dr Catherine Ngahu
Date: 2021-09-30

Human consumption never ends because human needs are never fully satisfied. Consumer behavior and why human consumption never stops

Consumer buying and usage never ceases. Needs are never fully satisfied. Many factors drive never ending consumption behavior. Hunger, thirst, sleep, rest, safety, status, are never ending.

This video covers the topic of consumer motivation and how it impacts consumption 
Dynamic nature of consumer motivation and behavior. Consumer buying and usage is constant because needs are never fully satisfied.
Behavioral economics 
Consumer motivation

Influences on consumption
This is driven by: 
Needs and wants complex
Individual needs are always changing 
Motivation, environment, physical condition and interactions with friends and family 
Existing needs are never complexly satisfied - hunger, sleep, clothing, entertainment, amusement parks, status 
We continue to do more to seek fulfillment 
When needs are satisfied, higher needs emerge
When needs are not satisfied, we substitute them with other needs
People seek better homes, better furniture, better food, better entertainment and so on
Lowering goals helps maintain equilibrium in life