PCB West 2018: Rick Hartley
Channel: Sierra Circuits
Date: 2018-11-08

Rick Hartley answered our questions at PCB West 2018.

0:10 What is the state of signal integrity today as seen by the design world? 
2:19 Would having standard stack-ups using conventional materials, like FR-4, I-speed, etc., be a benefit?
2:51 Are the signal attenuation or insertion loss kind of concepts important for designers?
4:41 What is behind the idea of the signal that steps four times rather than once?
5:52 What is driving the miniaturizing of ICs? Why doesn’t the PCB industry keep up?
6:44 Do you feel there is a scope for 2 or 1-mil technology?
7:25 What perspective would you like to give designers who are involved in the automotive electronics, especially from a signal integrity perspective?
9:16 So fine lines will definitely have an impact on low layer counts.
10:36 Why do designers feel they need one ounce copper for ground and power planes? 
13:00 What about the roughness of the copper and its impact on insertion loss, etc..?
14:39 In our trenched technology, we have found out that the roughness of the copper is not a concern anymore because you're cutting the trenches by laser.
14:46 You remove the dielectric with the laser, then you plate, and you make a trench.
15:35 What further advice would you give to designers today?

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