Preach to the choir... Let them tell their friends
Channel: George Kao
Date: 12/07/2015

In your content, don't be afraid to "preach to the choir." 

If you inspire them, if your content is truly useful or delightful for them, they will tell their friends!

Also, as importantly, the choir is made up of human beings, and like everyone else, they need to be reminded regularly of what is true, good, beautiful.  Your job as a content creator is to keep reminding your people of what is important, from your life experience, from what you've learned, from what you believe needs to be remembered.

No matter whether if what you want to say is already being said out there, You need to say it in your own way, as often as you can.

Your audience is constantly being distracted -- especially on social media, and through their email inbox, by some messages that dilute their minds from what important. 

When you create and share content, it is your chance to bring your audience back to what is worth thinking (and feeling!) about.

You (almost) cannot do it too often.  Share on Facebook up to 2x a day, email your newsletter subscribers up to 2x a week, and always keep sharing what is important to know, to remember, to feel.

Remember that online content (including social media) rewards preaching to the choir.  They will "like" or forward your postings which increases its visibility in the news feeds and elsewhere on the web.

Preach well to the choir, and through them you can change the world.

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