Behavioural insights for policymaking: Reducing plastic use
Channel: 10YFP Sustainable Lifestyles and Education Programme
Date: 17/03/2021

This webinar presents best practices in applying behavioural insights to reduce plastic use, specifically looking at the use of #nudging and communication campaigns as environmental policy tools.

These learnings come from two new reports generated within the 10YFP Sustainable Lifestyles and Education Programme that highlight how to redesign choice structures and influence individual behaviour to reduce the use of single-use plastic.

The first report, Next Steps in Tackling Plastic Litter: A Nudging Strategy for Reducing Consumption of Single-Use Disposable Cups, explores how behavioural insights can be used to develop options to nudge consumer preferences from single-use cups to more sustainable alternatives.

The second report, Reducing Plastic Pollution: Campaigns that Work, provides insights and examples on how to maximize the effectiveness of campaigns for sustainable plastic consumption. The research specifically looks at how campaigns from non-governmental organizations, companies and governments can use more effective behaviour change strategies to influence individuals’ sustainable use of plastic. Learn more at www.campaignsthatwork.org


(Recorded on 16 March 2021 using Teams Live Events)
Event details: https://www.sei.org/events/behavioral-insights-for-policymaking-reducing-plastic-use/