State of the Consumer: Is Black Friday Dead—and What Does it Mean for 2024 Spending?
Channel: Suzy
Date: 22/12/2023

The retail landscape has changed. Now, deals are spread throughout the year, and inflation-conscious shoppers are saving more than they’re spending.  Will brands see the boost they need this holiday spending season? Or will Black Friday/Cyber Week turn out to be more of a whisper than a bang?

Join Suzy’s Founder & CEO Matt Britton, MikMak’s Founder & CEO Rachel Tipograph, and Carolyn Nephew, Director, Full-Funnel Consumer Engagement at Reckitt for their annual webinar focusing on the top stories immediately coming out of Black Friday/Cyber Monday. They’ll unwrap what the consumer spending habits of the biggest shopping week of the year mean for brands as they prepare for a potentially turbulent 2024.


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