How to Differentiate Yourself w/Rob Thomson | Luxury Listing Specialist
Channel: Luxury Listing Specialist
Date: 2020-03-12

The real estate industry is full of great agents, so we have to go the extra mile to distinguish ourselves. How can we protect ourselves from competitors attempting to discredit us- and why should we avoid belittling our competition? How can we show potential clients we’re the obvious choice? On this episode, owner of Waterfront Properties and Club Communities, Rob Thomson shares how we can differentiate ourselves from any competition.

Takeaways + Tactics 
- It’s perfectly acceptable if we aren’t involved in the transaction process personally, but we have to tell our clients upfront. Don’t let competitors use this to discredit us. 

- Don’t belittle competitors. Instead of getting involved in what makes us ‘good’ or ‘bad’, we should be telling potential clients what makes us different. 

- Instead of telling clients what we offer, invite them to the office to see for themselves- they’ll realize they’re getting more than an agent when they choose to work with us.