Middle School Moguls: Dolls for your #KidBoss
Channel: techupdate
Date: 10/03/2020

Benefits of buying an award-winning iBesties doll & book:

1. iBesties are a fun and modern alternative to the current dolls on the shelf and empower girls in the areas of business, technology and STEM learning.

2. Each iBesties doll comes with a book that helps girls learn business and tech skills, teamwork and decision making.

3. Girls still play with dolls. Over 90% of girls 3-10 in the US own dolls - so why not give them an inspiring option? Get your doll & book today for only $40!
Young girls are bright, inquisitive, and believe that anything is possible! But what they see in toys and media shapes their views over time. This can ultimately lead to a lack of confidence and a limited view of career choices. That is why we decided to build a brand of toys and media that help girls to dream bigger!

Hi! I'm Jenae Heitkamp, a child therapist, entrepreneur and mother of a young daughter. Together with my sister Gina Heitkamp, a start-up consultant with an MBA, we created a brand of dolls and books that inspire little girls to be CEOs and tech leaders. Not to mention, it's a brand that we would have loved to play with when we were kids!!

People are Talking About iBesties:
iBesties is a collection of books, dolls and online “edutainment” that promotes entrepreneurship and technology learning for girls 6-11. The book follows the adventures of six friends, turned internet moguls, after their friendship blog goes viral. The dolls are based off of the main characters in the book, who each have a special business or tech power.

With iBesties, Gina and I hope to flip the table on the idea of “conventional” careers for women, by demonstrating to young girls everywhere that the sky is the limit. The inspiration for iBesties is rooted in a deep passion and commitment to the empowerment of girls and young women in STEM (science, technology, engineering and math)