WACHT!!!! NOW MAZDA VISION COUPE CONCEPT@ TOKYO AUTO SHOW 2017
Channel: Auto Today
Date: 2017-10-31

WACHT!!!! NOW MAZDA VISION COUPE CONCEPT@ TOKYO AUTO SHOW 2017. if it all looks a bit aspirational for Mazda, that’s no accident. The brand is trying to move upscale and has already started deemphasizing discounts and rebates to sell cars. It’s also attempting to create a more consistent customer experience at dealerships that will better match the classiness of its products. While Mazda didn’t specify a price or brand-level target it intends to reach by a certain date, it’s “definitely north of where we are,” said Mazda’s new marketing chief Dino Bernacchi, formerly of Harley-Davidson. Put another way by one Mazda spokesperson, “The brand is growing up. We can become a premium version of ourselves.” If everything is as visually appealing as this concept, we wouldn’t bet against them.

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