Are You Leaving Money On The Table?
Channel: Lhoussain Ougayour
Date: 26/11/2012

 Mobile sites lead to mobile purchases. This is a no-brainer: Shoppers are more likely to buy a product or service if your site is optimized for mobile. Three-fourths said they are more likely to return to a site in the future if the experience on mobile is good.

 If your site isn't optimized for mobile, shoppers will go elsewhere. The majority of participants in a survey by Google said that if they can't find what they're looking for on your site, they'll soon seek out a competitor's mobile-friendly site instead of switching to a PC to revisit yours.
      
 Bad mobile experience can damage a company's brand. A bad mobile experience can create bad feelings about your company. Nearly half of participants in the survey said they feel frustrated and annoyed when they happen across a site that's not mobile-friendly, and that it makes them feel like a company doesn't care about their business. More than half said a poor mobile experience makes them less likely to engage with a company in the future.
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