How To Track an Email Link Click in GA4 (Google Analytics 4)
Channel: Vixen Digital
Date: 10/02/2024

Welcome to another tutorial where we're diving into the simple yet impactful world of tracking email link clicks on your website using Google Analytics 4 (GA4) and Google Tag Manager (GTM). Whether you're a marketing guru or just getting your feet wet in the analytics ocean, this guide is designed to streamline your tracking setup and ensure you capture every valuable click.

💫What You'll Discover:

➡️ Easy Setup Process: A step-by-step walkthrough to setting up email link click tracking using GA4 and GTM. Perfect for beginners!

➡️Configuring Variables and Triggers: Learn how to configure variables in GTM and create triggers for capturing email link clicks accurately.

➡️Creating Tags in GTM: Dive into creating and configuring GA4 event tags in GTM, sending click data directly to your GA4 dashboard.

➡️ Debugging and Testing: Utilise the GTM preview and debug mode to test your setup, ensuring accurate tracking before going live.

➡️ Conversion Tracking: Elevate your analytics strategy by marking these email link clicks as conversions in GA4, measuring the effectiveness of your contact strategies.

00:00 Introduction and Sponsorship
00:58 Setting up Email Link Click Tracking
03:08 Configuring Variables in Google Tag Manager
04:10 Building a Trigger for Email Link Clicks
05:48 Setting up a GA4 Tag in Google Tag Manager
07:13 Testing the Tracking Setup
08:07 Checking Google Analytics for the Tracked Event
09:14 Considerations for Email Link Click Tracking
10:09 Publishing the Changes in Google Tag Manager
10:43 Conclusion and Reminder to Publish Changes

🗣Join the discussion:
Website: www.vixendigital.com
LinkedIn: https://www.linkedin.com/company/vixen-digital-ltd/
IG: https://www.instagram.com/vixen_digital/

Connect with Sean 👋:
http://www.linkedin.com/in/I-am-sean-carroll
https://twitter.com/SeanCarrollSEO

#GA4Tutorial #GoogleTagManager #EmailLinkTracking #DigitalMarketing #GA4Conversions #WebsiteAnalytics #EmailClicks #AnalyticsTutorial #ConversionOptimization #GA4Guide


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