Sue Unerman: Why diversity initiatives aren't working!
Channel: Don't take out your phone!
Date: 24/11/2019

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Lewis talks with Sue Unerman, Chief Transformation Officer at MediaCom.

Sue has been named by Campaign magazine as “Media Strategist of the Year” on more occasions than any other individual. She blogs at www.sueunerman.com and is a co-host of the MediaCom Connected Podcast. Her first book on marketing “Tell the Truth, Honesty is your most powerful marketing tool” was published in summer 2012, and "The Glass Wall" was published in 2016. Sue was part of the UK Government Digital Advisory Board.

The term “war for talent” has been thrown around for decades to underscore the challenges of retaining and attracting talented individuals in a competitive market. In this episode we hear about Sue's journey, her experience in working in the media industry, her views on what we could do to increase diversity and level the playing field.

Show notes:
Sue Unerman LinkedIn: bit.ly/2QJtjZI
Sue Unerman Twitter: @SueU
Sue Unerman Blog: sueunerman.com

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