How To Drink Coffee 3 - Folgers 1960s Commercials
Channel: Mokepon
Date: 2017-10-06

Folgers Coffee TV Commercials from the 1960s.
Mountain grown for richer flavor. 

"The Best Part of Wakin' Up is Folgers in Your Cup"

Folgers was known for many years for television ads involving "Mrs. Olson," a Swedish neighbor who invariably recommended a cup of Folgers coffee for the characters in the commercial, who were almost always housewives with various problems making delicious-tasting coffee. From 1965 to 1986, actress Virginia Christine reminded viewers Folgers was "mountain grown, the richest kind of coffee."

The precursor of the Folger Coffee Company was founded in 1850 in San Francisco, California, U.S., as the Pioneer Steam Coffee and Spice Mills. The owner, William H. Bovee, saw an opportunity to produce roasted and ground coffee ready for brewing. Before that, Californians had to purchase green coffee beans, and roast and grind them on their own. 

To help build his mill, Bovee hired James A. Folger as a carpenter. James had arrived from Nantucket Island at the age of 15 with his two older brothers during the California Gold Rush. In the 1850s, kerosene began to offer a cheaper alternative to whale oil, which had been Nantucket's life-blood, resulting in the re-purposing of many of its ships to bring coffee from South America to San Francisco. After working at Bovee’s mill for nearly a year, James had saved enough money to stake a claim in the company and headed out to mine for gold. He agreed to carry along samples of coffee and spices, taking orders from grocery stores along the way. 

Upon his return to San Francisco in 1865, James became a full partner of The Pioneer Steam Coffee and Spice Mills. In 1872, he bought out the other partners and renamed the company to J.A. Folger & Co.