The Role of an Estate Agent in South Africa
Channel: Private Property
Date: 2015-05-08

Some of the interesting discussion taking place in this video clip:

You see those boards all over the street. Estate agents are a huge part of the real estate market in South Africa. But a lot of people don't really understand exactly what it is to be an estate agent until they have to come and sell their home. They take all of the difficult parts of the sales process and they make them easy. So they tell you what your property is worth in a kind of unbiased market-related way. They certainly do all the hard graft in terms of setting show days and showing people through your property and doing all the viewings - which can be quite a hassle.
They negotiate. Not a lot of us are great at haggling on price and estate agents, they're born to do that. Most important, they market your property, so they give your property access to the broadest possible audience that it could receive through platforms like ourselves. We partner with estate agents across South Africa to bring the A listings to life on Private Property.