WordCamp Cape Town 2011 - From Post Boxes to Inboxes [David Perel]
Channel: LightSpeed WordPress & WooCommerce Development
Date: 2011-10-02

Initially the plan was to talk about Obox Mobile in the developer track but I decided that I should rather tell the story of Obox because I think we have a lot to share in that department.
David tells about his experience with starting a theme company with his Brother Mark. They start with printing flyers and put them in mailboxes. From that they build a videoblog what attract a lot of traffic so they came up with the idea to start their own theme company. Their target was to launch the theme within one month. Unfortunately it was not really a success despite all the hours the put in to it. But with pushing in day in day out, they created a successful company with thousands of users.