Leanne Ross - From One Island to Another: Lessons from Ireland...
Channel: NDF - National Digital Forum
Date: 2017-11-28

From One Island to Another: Lessons from Ireland - Digital Technologies Bringing Stories from the Past to Audiences of the Future  Slides: https://www.slideshare.net/LeanneRoss/national-digital-forum-new-zealand-2017-engaging-museum-audiences-with-digital-and-social-media
Wednesday November 22nd, 14:45-15:15 @ Angus Room, Museum of New Zealand Te Papa Tongarewa

Islands of varying sizes, yet a comparative population size, Ireland and New Zealand have a lot in common. One thing Ireland just pips the post on (not mentioning that incident with the game with the egg shaped ball) is when it comes to history. An estimated 900 more years of history. Museums, galleries and exhibitions enabling visitors to explore that history and tell those very real human stories is what fuels one of Ireland’s biggest industries: tourism. 230 museums across the island welcome over 6 million visitors annually. Digital engagement has also risen sharply with Irish museums reporting growing levels of collection digitisation, and high levels of engagement on the web and on social media. But with a new generation of visitors growing up in an interactive, digital stimulating and connected world, how are Irish Museums telling these evermore ageing stories in an immersive way for modern audiences? From gamification to AR and VR experiences, 360 degree virtual tours, Teen Twitter Takeovers and an historic Google Street View tour through Dublin to mark the centenary of the birth of a nation - there is inspiration a-plenty for New Zealand’s museums and galleries as they move towards digitisation.

Leanne Ross, aCupOfLee.com, Freelance Digital Consultant
Leanne Ross is Digital Consultant from Belfast, Ireland. She was a commended finalist in 2016’s Outstanding Young Communicator and Digital Newcomer Awards. Author of Amazon bestselling book “Talk is Cheap: The Digital PR Your Startup Needs But Can’t Afford”, Leanne has spent much of her career managing Digital Communications for Not-for-Profits in the youth, justice and mental health fields. More recently Leanne has delivered social media training and digital marketing strategy to companies large and small, as well as guest lecturing on digital and social media at both the University of Ulster, Northern Ireland and Otago University, New Zealand. @aCupOfLee