Legislating the Female Body: The Burkini Controversy and Women's Contemporary Swimwear Needs
Channel: Romana Mirza
Date: 2018-11-23

Following the racially motivated riots on Cronulla Beach in Australia in 2005 the Burkini  transformed from being a niche product serving the needs of a niche market to a globally recognized garment.  Unfortunately, the brand name given to the Burkini by it's creator Aheda Zanetti, associated all the negative connotations of the Burqa to her new creation. 

Following the Burkini Bans in France in the summer of 2016 I conducted a swimwear study with women to understand their swimwear needs.

The results were telling! Women want choices on the beach. This study has revealed an under-served marketing opportunity.  To discuss the details of this study with me directly you can reach me through my blog/website at romanamirza.com

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