PR is like Sex
Channel: BizWhiz University
Date: 02/07/2019

PR is like sex. Only losers pay for it.

In this lesson we look at the marketing genius of Dietrich Mateschitz and his company Red Bull. Red Bull knew from the very beginning, that they were not in the "beverage business". Red Bull is in the "marketing business".

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Red Bull Flugtag Beograd: https://youtu.be/_0RAq4qaPA8
Red Bull Stratos: https://youtu.be/FHtvDA0W34I
Red Bull Hillclimbing Rachau: https://youtu.be/DJ-T-ArQc1c

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