Catherine Blackmore, Oracle | Oracle Modern Marketing 2016
Channel: SiliconANGLE theCUBE
Date: 01/05/2016

01. Catherine Blackmore, Oracle Marketing Cloud, Visits #theCUBE!. (00:20)
02. Share Some Of The Highlights From Your Keynote. (00:38)
03. Take Us Through The Integration Process. (02:57)
04. What Are The Hot Spots For You Guys Now. (04:25)
05. How Do You Define Success. (07:35)
06. How Does Your Team Work With The Sales Team And The Implementation Team. (09:53)
07. What Is Oracle Marketing Cloud. (11:30)
08. What Are Some Of The Brands That Are In The Marketing Cloud. (13:16)
09. What Is The Old Way And New Way Of Modern Marketing. (13:39)
10. Do We Need To Have A Common Data Platform Layer. (15:12)
11. Is More Cloud Like The Norm. (16:17)
12. What Do You See That Excites You And What Surprised You. (17:22)


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Measuring marketing success in the real world | #MME16

by R. Danes | May 2, 2016 

Companies are bracing themselves for the tsunami of Big Data marketing tools about to hit their shores. Technology providers will all be peddling products that do this — but one company warns that the coolest tools may leave businesses disappointed come quarterly report time.

Catherine Blackmore, GVP of customer success at Oracle Marketing Cloud, said that for Oracle, it is not enough to sell a lot of fancy Big Data tools to customers and them leave them to figure out the route to success themselves. Blackmore told John Furrier (@furrier) and Jeff Frick (@JeffFrick), cohosts of theCUBE, from the SiliconANGLE Media team, that Oracle Marketing Cloud is about working with people on their business goals as much as it’s about the suite of products it offers.

“We may be sitting on our side saying, ‘Oh gosh, they’re live, they’re using a lot of what we’ve sold them,'” Blackmore said. “However, are they getting business value? Are they willing talk about it? Would they broadcast their success? It’s through that lens that I would truly measure if a customer is successful.”

No eggs to unscramble

Blackmore said that customers need the agility and flexibility in the new marketing world, while maintaining a base layer that they can add to and transform over time. She said the definition of “modern marketer” is not yet set in stone, and we should be prepared for it to shift.

“Modern marketing will be defined differently every year,” she said.


https://siliconangle.com/2016/05/02/measuring-marketing-success-in-the-real-world-mme16/


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