IM in a car :) Lynda Murray from Sweet Kyla
Channel: Rob Murray
Date: 23/03/2017

Be open to opportunities and throw a dart a day! Empowering Leaders. Strengthening Communities.

To learn more about Lynda Murray and Sweet Kyla, visit:
Blog: https://intrigueme.ca/blog/local-leader-spotlight-lynda-murray/
http://www.sweetkyla.com

To learn more about Robert Murray and Intrigue Media, visit:
https://intrigueme.ca
https://ca.linkedin.com/in/intriguerobertmurray

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00:10 
[Robert Murray] I've got Lynda Murray in the car with us today.  No relation. 
[Lynda Murray] No relation. 

01:10 
So maybe we can just kind of start with, that little bit of a journey, Coles notes, from going from the product side, to the marketing company and then jumping off a cliff and starting your own business.
 
[L] Sure. One thing I never know is what tomorrow will bring, has been pretty much my journey, right? 
So, I think as much as we all think we have a path, and it's clear, for me it's never been exactly what I thought it was going to be. Which for me is exciting, right? 

01:36 
So you're right. Go from, you know, started agency side. Thought I was going to stay there for my entire life. Had an opportunity product side and never looked back, right? It was just the greatest thing that ever happened to me from a career perspective, I thought at the time. And then, had the opportunity to be a client and working with agencies and I got to go back to an agency and a great agency, and work with the gang at Intrigue Media. 

02:44 
Doing things that scare you. And buying a business scared me. But I did it! 

03:03 
Every day, there is something that scares you when you own a business, right? There's challenges and opportunities and... and big decisions and small decisions to make. And you just push through it and hope you're doing the right thing. 

04:03 
[L] I'm a big believer in fact, in the fact that you should just be open to opportunity and believe in yourself. And in fact, I think most of my career has evolved because I've been open to those opportunities. Had I thought that I was always going to stay in a corporate sort of role with an amazing company, I would have never had the opportunities that I did working in my own community with Intrigue Media or starting my own business and running it because I would have already shut that down. 

04:48 
We design and make baby bedding for - and nursery decor for consumers across Canada and the US. 
[R] What's the name of your business? 
[L] The name of my business is Sweet Kyla. 
[R] So there's a plug.
[L] Yeah, thank you! 
[R] If you have any babies, go check out Sweet Kyla! 

05:03 
[L] Yeah, so all Canadian made, which is really important from a baby's health perspective 
and wellness perspective. And you know, safety and security is a lot that we put into the construction and design of all of our baby bedding. So that's important when you're thinking about that precious little one that you're laying on a crib sheet, as an example, or a baby blanket. 

06:23 
And I've got a great partner with me, Pamela, who's got a background in fabrics and textiles and sustainability. So the two of us together, yeah, it's pretty amazing. 
[R] You make a good team. 
[L] Yeah. 

07:48 
[L] Yeah, so... so many lessons, right? One is, surround yourself - and I've always been a big believer of this - surround yourself with talented people because you yourself can't do it. You know, I believe that a team, whether it's consultants, accountants, lawyers, you know, I view all those people as an extension of my team and they're part of the success. 

08:55 
So one of the practices we've put in place, a bit of discipline now, is if we have a great idea, we park it. We park it and come back to it in a couple days to kind of re-evaluate it to say, Is it on strategy? Does it fit with our core values? And does it make sense for us execute it right now? So a bit more discipline. 

09:38 
And another thing I've been doing since the first of the year, January, is....because, you know this, when you own a business and you're working in the business, is I do one thing a day, every day, that moves the business forward in some way shape or form. So it can be as simple as reaching out to a stranger who I need to know in my network that's going to help me move the business forward. Or it can be as simple as sending an email or, you know, reaching out to a mommy blogger or something. But I have to be very mindful about, not just working the business, because I want to move the business forward. 

10:22 
One thing that could potentially - so I call it "Throwing a dart every day". 

10:35 
[R] I love that. Throw a dart a day. 
[L] It's simple. It's easy. 
[R] Throw a dart a day!
[L] Throw a dart a day. That's it. 
[R] Awesome.