Pivot!  Why I Changed My Personal Brand in 2020
Channel: Leanne Calderwood, Personal Branding
Date: 2021-05-26

Quick poll question, what comes to mind when you hear the word “pivot”

Ross Gellar is never going to get that couch up the stairs….
Drinking game!  Where do I sign up??
The most hated word of 2020
What you needed to do to stay relevant in the industry

Whatever comes to mind for you, it’s what many of us HAD to do to stay relevant, stay sane and continue to make dough during a very tough year for hospitality.

For me, my pivot required a complete retooling of my personal brand, into something very meta - a personal brand that centred around teaching others how to create a personal brand.

In this week’s live, I’m sharing not only why I made MY 2020 pivot, but signs that you may be ready for a retooling as well:
🤔 A desire to learn
🤔 New passions and areas of interest
🤔A new audience and ideal clients
🤔A desire to attract MORE… (and we’ll talk about what that “more” can look like for you.

Join me Tuesday My 25 at 1pm PDT, and bring your questions.

Who knows, you could find yourself in your OWN brand “pivot” here in 2021.