Cultural Dynamism in International Marketing : A Pragmatic Approach
Channel: KKHSOU
Date: 2011-11-17

The programme is a presentation by Dr. Shubhashri Bose, Assistant Professor, Vivekananda College, University of Delhi. She has provided a detailed analysis of different phases of globalization as well as the cultural dynamism prevalent in International Marketing. The programme is produced by audio visual project of Krishna Kanta Handiqui State Open University, Guwahati, Assam, India.