Defections From Dealer Web Sites Depends On Content Displayed | David Winter | AIN
Channel: AutomotiveDigest
Date: 24/11/2012

What you show prospective customers on your web pages is directly linked to the chance of them showing up on your dealership floor.  Find out what matters.

There is a large discrepancy between dealers that are showing specific content on web pages, and ones who do not.  Find out what analytics are telling your dealership. 

Inventory, and price of your available cars are two major groups that can specifically increase consumers staying time on your web page.  But what exactly is content?  Chuck Parker and Steve Winter of Colbalt take the idea from a broad approach to make it understandable for dealers just becoming familiar with the idea that content is very important.  Retargeting can create the phenomenon of  "View Through Attribution" where you get an impression through an retargeting ad, they do not click on it at that time, then they return to the web site and engage later.


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