Some ABCs of forecasting - James Woudhuysen at UX Brighton 2018
Channel: UX Brighton
Date: 09/11/2018

For all its past errors, forecasting is something UX professionals will be expected to make part of their repertoire – particularly when project lead-times are long, and the prospective new system is meant to last, adapt to change and all that.

In this talk, James outlines some Dos and Don’ts to remember when imagining how people are likely to evolve in the years to 2030.

Among his recommendations: Think Asia. Interrogate fad categories. Distinguish real risks from perceived risks. Rate forecasting algebra higher than forecasting arithmetic. Most importantly, make a synthesis of tendencies and counter-tendencies.