Unveiling Moderna: A Journey of Science, Humanity, and Innovation from Kate Cronin | Podcast
Channel: Suzy
Date: 2023-09-11

Kate Cronin, Chief Brand Officer at Moderna, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. Kate sheds light on her career journey, the unique circumstances of building a brand story for a company already in the public eye, and the challenges of communicating complex scientific concepts to consumers.

Timestamps:
[01:24] A Leap from Science to PR
[09:12] Crafting the Brand Story of a Known Brand
[12:28] Building Out Brand Equity Pillars
[14:38] Communicating the Brand Story
[21:41] The Target Audience of the mRNAge
[27:00] Give Your All and Be Uncomfortable

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https://suzy.com/the-speed-of-culture-podcast/unveiling-moderna-journey-science-humanity-innovation-chief-brand-officer-kate-cronin

Apple Podcast: 
https://podcasts.apple.com/us/podcast/unveiling-moderna-a-journey-of-science/id1617896513?i=1000626063932

Spotify Podcast: 
https://open.spotify.com/episode/5ysVMy72O2VEIL3RUIsA2r?si=XwqF3dvqQR6ysKBLWqdBww

#podcast #Moderna #science