Affinity Mapping Your Way to Better Team and Stakeholder Alignment - Cindy Brummer
Channel: ProductCamp ONLINE
Date: 2021-06-21

Affinity maps are MAGICAL. They take reams of data and help us see patterns we wouldn't normally see. They help us get people on the same page, and they even help us turn ornery stakeholders into raving fans. Affinity maps are often thought of as tools for UX teams to synthesize research, but they are useful in many other situations, especially for team and stakeholder alignment. In this session, you'll learn: 1) How product teams can integrate affinity mapping into their processes 2) How to conduct an affinity mapping session and 3) How to develop insights from the affinity map so everyone feels heard.

Featuring Cindy Brummer

This session was originally presented at ProductCamp ONLINE on June 11, 2021.