How a lack of taste became a superpower for Ben and Jerry's ice cream
Channel: Hoffi
Date: 2024-02-21

We share the story of Ben Cohen and Jerry Greenfield. Lifelong friends who created an ice cream phenomenon, and used Ben's lack of taste as their superpower. 

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Contents of the video

0:00 The story of Ben and Jerry's
3:50 What can you learn from Ben and Jerry's


#branding #origin #brandstorytelling #brandstory #benandjerrys #icecream