Astronomical Sales by Mastercard - A live billboard in the sky
Channel: Campaigns of the World®
Date: 27/09/2022

View Campaign 👉 https://campaignsoftheworld.com/outdoor/astronomical-sales-by-mastercard

About campaign:
Astronomical Sales by Mastercard, a unique sale – tied directly to an eclipse that hadn’t been seen in the region for 172 years. This made it an ideal opportunity to capitalise on what would essentially be Mastercard’s logo in the sky. When the eclipse started, so did the sale on the region’s biggest online retailer, noon.com. And as the sun diminished, so did the prices, reaching discounts of 97%, and returning gradually to full price. For those who purchased at the exact moment the eclipse formed the Mastercard logo, priceless prizes were awarded.
#mastercard #astronomical #billboard #CampaignsOfTheWorld


Disclaimer Policy:
Fair Use Notice. Due to the social nature of this site, our channel doesn't make any use of copyrighted material. Each and every advertisement on this channel respectively belongs to their brand and the ad agencies who work hard to execute the master piece. In accordance with Title 17 U.S.C. Section 107, the material on this channel is offered publicly and without profit, to the users of the internet for comment and nonprofit educational, informational purposes. The following work is intended to be shared, is free and only for educational purposes.

Credits
Creative Agency: Fp7 Dubai And Mccann Worldgroup
Global Executive Creative Director: Adrian Botan
Global Executive Creative Director: Pierre Lipton
Executive Creative Director: Fouad Malak
Art Director: Edu Cesar
Art Director: Paulo Engler
Copywriter: Nerine Gardiner
Copywriter: Daniel Osorio

Production
Motion Designer: Lucas Fuse
Motion Designer: Deydson Rocha

Support
Executive Creative Director: Oliver Robinson