The Total Ecommerce Conversion Margin Formula | Coffee with Blair 021
Channel: Blair de Jong
Date: 2020-04-27

=== 30-DAY PROFIT CHALLENGE: DAY 21 ===

In this video, Blair summarizes the entire Ecommerce Conversion Funnel, detailing each step from Visitor to Customer: 

1️⃣ Visitors who reach your website and are interested in products for sale.

2️⃣ Browsers who look around at products on your Category or Search Results pages.

3️⃣ Shoppers who look at products on your Product Detail pages.

4️⃣ Buyers who Add to Cart products they are interested in buying from you.

5️⃣ Spenders who reach the Checkout pages and are ready to spend money.

6️⃣ Customers who complete a purchase by reaching the Order Confirmation page.

Blair also shows you how to calculate your Ecommerce Conversion Rate from each of the micro conversion steps in the funnel.

Resources:
➡️ Slide Deck - https://blair.watch/cwb21-pdf
➡️ Google Demo Store - https://blair.link/google-demo-store


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MEET BLAIR DE JONG
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Blair de Jong is an engineer turned marketer who helps direct-to-consumer brands make commerce connections. Since 2005, he’s launched online stores, ran multimillion advertising budgets and used analytics to drive smart decisions. 

He’s worked with multinational brands like ATCO, Getty Images, iStockphoto, NETELLER and TELUS, plus emerging entrepreneurs selling consumer goods online.

No matter what Blair is doing for his clients, his goal is always the same: to teach them to fish, rather than to fish for them. He created the #CoffeeWithBlair show, an ecommerce advice and Q&A show online, to show you how to build an ecommerce business that works for you.

If you’re bringing him a coffee ☕️, he’ll take a grande Americano, just black with no sugar.

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