I'm With the Brand | This Hibiscus Drink Is Out of This World
Channel: ADWEEK
Date: 12/10/2021

Noah Wunsch founded Ruby, a sugar-free, hibiscus water alternative, while looking for a way to naturally remedy his sweet tooth. The brand’s goal is to reduce sugar consumption in America in a fun and accessible way. The Ruby team launched the Rubyverse, an illustrated universe with characters and storylines, to expand the Ruby community and connect with consumers. “You need to let people into the brand today … you have to give people new experiences and a value-added mentality,” Wunsch tells host Ian Wishingrad in the latest episode of I’m With the Brand.

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