From the Soul of the Rhodopes 1 | Velingrad Mineral Water
Channel: MullenLowe Swing
Date: 08/05/2018

This is our first campaign for "Velingrad" mineral water. It is the first campaign for the brand, as well.

"From the Very Soul of the Rhodope Mountains" platform is inspired by the fact that "Velingrad" mineral water is sourced from 1200 m in depth, thus making it probably the deepest sourced water in Bulgaria. Furthermore, "depth of source" is generally associated with the main purchasing trigger in the category - exceptional purity.

To keep the brand as pure and untouched as possible, there is nothing related to humans in our work - no happy families, no active youngsters, no charming babies, not even pouring, drinking or product appreciation shots. It's just pure water from the very soul of the most magical mountains in Bulgaria - the Rhodopes.

And the credits go to:
Director – Martin Markov
DoP – Orlin Ruevski
Music – Victor Stoyanov
Post Production – 5th Degree
Producer – Christopher Bojilov
Production Company – FilmMaker