OERu RRAP104 - Culture and creating a tourism brand
Channel: OER universitas
Date: 2016-06-20

Dr Anna Hayes and Dr Celmara Pocock from the University of Southern Queensland  discuss tourism within the Great Barrier Reef region and how culture can become commodified during the process of creating a tourism brand as part of the OERu's international relations course: Tourism in Asia and the Pacific. 

© University of Southern Queensland, Creative Commons Attribution 4.0 International License.