Smartly.io: simple rules to reduce Facebook advertising workload
Channel: Smartly
Date: 06/10/2018

Splitting audiences is usually bad idea
Keep everything as simple as possible
Don't test everything

Smartly.io’s Product Engineer Juho Ikonen shares his best practices on how to automate Facebook advertising at scale.

https://www.smartly.io/

There is one thing that helps when you think if you should hire more people to the team to continue doing this micromanagement. There are couple of simple rules that actually makes your workload quite a bit easier. The first and foremost is splitting audiences is usually a bad idea. This is very usual to do on Facebook, because initially when Facebook started pretty much Facebook marketing pitch was that you can target so granularly, but nowadays of the couple of years Facebook has doing awesome job with the product development  - most of the time you actually shouldn't be splitting those audiences. Also , sounds simple, but keep everything as simple as possible because it's really easy to start building complex set up for yourself - it can full-fill you that OK right now I'm managing these 200 campaign set up and its bringing good results, most likely you could minimize the amount of campaigns, minimise the amount of ad sets  - save a lot of time to spend where is actually matters. Try to keep all the time things simple. The largest advertisers i have seen are using simplier set up when the smaller ones. 

And also, don't test everything. Allthough,  we at Smartly.io,  at Facebook people always say that you should be testing everything  - testing actually isn't free. So you need to always think  - what you should be testing,  the most important questions you want answers to - and test that, but don't consume your budget, don't consume your energy to test everything