Tuning in with GenZ: E4m & Lodestar UM podcast series. Episode 2: GenZs’ Interaction with Brands
Channel: exchange4media Group
Date: 2023-02-28

E4m collaborates with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset. 
Based on multiple sources of learning including a three-part pan India study with 1100+ GenZ respondents, Generational Zeitgeist podcast series covers a wide range of topics. 
Each episode is a conversation between Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik, one of the contributors to the study from Lodestar UM’s strategy team.