Inside Feelunique: Aaron Chatterley's Secrets to Building a Global Beauty Brand #56
Channel: Anatomy of a Leader 
Date: 20/06/2023

Aaron Chatterley, is the trailblazer who co-founded and built the largest online retailer of premium beauty products in Europe – Feelunique.

In this episode we talk about how Aaron pivoted his career as an aspiring musician to becoming a pioneering entrepreneur.

Building a Global Brand:
Discover the secrets behind creating a global powerhouse in the beauty e-commerce landscape. Learn about the trials and triumphs that come with building a brand that resonates worldwide.

Identifying Market Gaps & Engagement:
Tune in to Aaron's invaluable insights on identifying market gaps and leveraging opportunities for success. Learn about his strategies for engaging with beauty experts and cultivating strong relationships with suppliers and customers.

The Magic of Co-Founders:
Understand why cultural fit and complementary skills are pivotal for co-founders. Hear about how these factors contributed to Aaron's entrepreneurial triumph and the birth of Feel Unique.

Work-life Balance & Well-being:
Explore the often overlooked importance of work-life balance, mental health, and physical well-being in entrepreneurship. Gain inspiration from Aaron's experience and dedication to these crucial aspects of life.

The Relentless Pursuit of Innovation:
Witness Aaron's unwavering spirit and constant chase for innovation in the beauty industry. Learn how his innovative approach led Feelunique to stand out and flourish in a competitive market.

Listen now to delve deeper into Aaron Chatterley's extraordinary path to success and gain insights that could be the key to your own entrepreneurial brilliance.

Join us for this inspiring story of a remarkable entrepreneur who transformed the beauty industry.

Timestamps:
00:00 - Trailer
01:55 - Unexpected Career Path: From Music to Marketing
05:32 - Seizing an Opportunity: Starting a Web Design Company
08:55 - Entrepreneurial Ventures: Starting an E-commerce Business
13:24 - The Birth of an Idea: Founding Feelunique
17:18 - Identifying Market Gaps: Researching Existing Players
25:25 - The Importance of Beauty Expertise and Physical Stores
29:24 - Cultural Fit in Recruitment
33:21 - Balancing Qualifications and Cultural Fit in Hiring
35:07 - Building Strong Relationships for Business Success
37:34 - The Benefits of Having a Complementary Co-Founder
43:38 - The Role of Complementary Skills in Founders' Relationship
49:17 - Conflict Resolution: Key to Business Success
53:12 - The Link Between Physical Health and Mental Health
55:55 - Therapy and Finding the Right Therapist
01:01:06 - Physical Well-Being for Mental Health

Aaron Chatterley:
LinkedIn: https://www.linkedin.com/in/aaron-chatterley
IG: https://www.instagram.com/aaronchatterley

Indu:
IG: https://www.instagram.com/indu.beauty/
Website: https://www.indu.me/

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LinkedIn: https://www.linkedin.com/in/mariahvo/
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Podcast filmed, edited and produced by:
https://www.londonbeautyphotographer.com/

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