Inaka Japan Life + Biz Strategy | Byron Nagy + Jake Reiner #ssl177
Channel: Seek Sustainable Japan | JJWalsh
Date: 20/01/2021

Is it possible to have a successful life and business in rural Japan? Here Jake and Byron- rural based entrepreneurs - discuss the rural entrepreneurship ups and downs especially during the COVID19 pandemic. #seekingsustainabilitylive

Byron Nagy and his wife Kaori run the Kasamatsu Farm selling high-quality organic produce online. They also have an Eco-Lodge hotel called the Yokomura EcoLodge, but they haven't had many visitors due to the stall of the tourism industry as people travel less.  

They have been based in Uenohara Yamanashi for about 8 years and have been farming for 5 years. See the talk with Byron and Kaori about their business and life here on SSL in December 2020: https://youtu.be/6wfcRhIsSdM

The Vice video featuring the Nagy family which has had over 1.6 million views and 37K Likes that we mention is here: https://youtu.be/csBr5pO_Gfk

Jake Reiner runs an eco-cafe and real estate and remodeling business and has lived and worked in the Yamanashi area with a view of Mt.Fuji for more than 20 years. Jake established the Earth Embassy org. and collaborates with other likeminded people like Byron to promote sustainable design and sustainable lifestyles outside of the cities in Japan.
https://www.earthembassy.org/

It is clear that there is a lot of potential for rural development and rural entrepreneurship, but change is slow and planning to spend the time and effort working with a local community to effect change is a key point of the talk. 2021 will be an interesting year as we see a push by the government to give subsidies and incentives to individuals and businesses that are willing to relocate outside of Tokyo, Kanagawa, Chiba and Saitama. 

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