French National Road Safety Campaign: I Love You Very Much
Channel: MSL
Date: 2014-06-24

A five minute short film created by MSLGROUP's French team for France's national road safety body 'Securite Routiere'. Studies commissioned by Securite Routiere show that certain groups of drivers, young adults being one, have a particular fear of dying, or being left seriously disabled, after a road traffic accident. 

The same studies also show that the most powerful lever for behavioral change is emotion - connecting the target through drama to the raw emotion of such an eventuality. 

You will not find shocking scenes or carnage depicted in these two films; instead every day, poignant moments that highlight the harsh reality of life "post-accident."