Stern Market Minute: What Determines When A Home Sells
Channel: The Stern Team | KW Salt Lake City Real Estate
Date: 2022-12-15

Selling your home can be an overwhelming experience, especially when it doesn't sell, but don't worry, we are here to help!

There are four key pillars that determine whether or not a home sells: location, price, condition, and marketing. Let's dive in and explore how these pillars determine why your home isn't selling!

First, let's talk about location. Location is a crucial factor in home sales. Even the most beautifully designed home may struggle to sell if it's in a less desirable location. Factors like proximity to amenities such as schools, parks, and shopping centers, accessibility to main roads, and public transportation all come into play when determining the location's desirability.

Second, pricing is also a crucial factor in determining whether your home sells. If your home is overpriced, it's unlikely to attract potential buyers. Alternatively, underpricing your home, while attracting more buyers, may not be financially a viable solution for you as the homeowner.

Third, the condition of your home greatly affects its appeal and market value. Ensuring that your home is well-maintained, updated, and free of clutter are some of the key factors that will help you sell your home.

The last critical factor is marketing. Marketing is crucial, as it determines your home's exposure to potential buyers and the percentage of potential buyers who may show interest. A solid marketing strategy incorporates traditional methods like newspapers, real estate websites, and signs while leveraging digital methods, such as social media, virtual tours, and aerial drone footage to increase exposure.

We hope that the above overview helps you understand the four pillars that determine whether your home sells or not. Make sure that you cover all your bases by implementing strategies that cater to these four pillars.

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