TAAT GLOBAL ALTERNATIVES CEO SETTI COSCARELLA (TAAT, TOBAF, 2TP) - RICH TV LIVE
Channel: RICH TV LIVE
Date: 14/10/2021

TAAT GLOBAL ALTERNATIVES CEO SETTI COSCARELLA (TAAT, TOBAF, 2TP) - RICH TV LIVE October 14, 2021 - TAAT  GLOBAL ALTERNATIVES INC. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) (the “Company” or “TAAT  ”) is pleased to announce that it has closed an additional private placement of CAD $10,000,000 (the “Placement” ) with subscribers to the Placement consisting of a group of venture investors (the “Investors” ) led by Ms. Debbie Chang, co-founder of Horizons Ventures, in her personal capacity. The Placement follows a CAD $6,750,000 investment from the Investors announced by the Company in an October 9, 2020 press release, which included an allotment of Common Share purchase warrants subsequently voluntarily exercised by the Investors for additional proceeds of CAD $10,000,000 as announced in the Company’s December 11, 2020 press release. As a result, the Investors have cumulatively invested more than CAD $26,700,000 in TAAT to date, and the Company has since strengthened its placement in the capital markets with an upgrade of its Common Shares to the OTCQX Best Market in the United States (announced in a March 23, 2021 press release), and the inclusion of its Common Shares in the CSE Composite Index as well as its CSE25 subset of the 25 largest companies in Composite by market capitalization 1 . The Placement was conducted at a price of CAD $3.00 per unit (each a “ Unit ”), approximately 130% higher than the CAD $1.30 price per Unit of the investment made by the Investors in October 2020.
Along with its launch in the United States with more than 1,000 stores selling TAAT as of October 2021, the Company has also initiated expansions into Australia as well as the United Kingdom and Ireland, where an initial shipment for commercial distribution recently arrived as announced in a September 29, 2021 press release. The Company plans to use the proceeds of the Placement to further expand its manufacturing resources and to continue its strategic marketing and brand-building initiatives towards smokers aged 21+ to grow and sustain awareness of TAAT as a unique nicotine-free alternative to traditional cigarettes. Moreover, the Company plans to use proceeds from the Placement to begin exploring potential expansions into Asian markets as part of its sustained relationship with Ms. Debbie Chang.

TAAT Chief Executive Officer Setti Coscarella commented, “It is a wonderful validation for such prolific investors to be making a follow-on investment into TAAT as we continue our entry into the USD $814 billion global tobacco industry, with multiple international expansions already underway. The Investors’ initial investment in 2020 was instrumental to us reaching several of the milestones we have attained so far to include growing our manufacturing facilities, undertaking further research and development, placing TAAT in more than 1,000 stores in the United States, and organically establishing the TAAT brand as a well-known nicotine-free alternative to cigarettes for smokers aged 21+. Accordingly, we are confident that this additional investment can be a catalyst for our continued growth in both new and existing markets, and we are most grateful to the Investors for their ongoing commitment to TAAT.”

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