Adam Warner: Making Security Make Sense to Clients
Channel: WordPress
Date: 30/01/2019

As someone who builds WordPress websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. It’s likely you’re including core software, plugin and theme updates as part of your maintenance plan, which ensures a steady income stream you can rely on and helps with your financial forecasting. But are you including website security as part of your project proposal and scope?
The security of your clients’ websites is often not a priority or is left till the end of a project (or sale?) as an optional add-on for the client to consider after going live. The value of a strong website security posture can be difficult to explain to clients, but when put in the context of their business and possible loss of revenue, it can become an integral part of your offering that separates you from the rest.
In this session, Adam will cover simple website security best practices that you can implement immediately for your own site and those of your clients. In addition, he’ll also offer advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients. Not only does this ensure your maintenance plans offer what every website needs, but also presents an additional revenue stream opportunity for your business.
Takeaways:
    Learn why including security in your client discussions is essential to growing your business.
    Learn how to break down the seemingly complex subject into bite-size nuggets to communicate the importance of security in terms your clients can understand.
    Learn the simple security best practices that every website owner should employ.”

Presentation slides: https://www.slideshare.net/wpprobusiness/making-security-make-sense-to-clients
WPTV link: https://wordpress.tv/2019/01/08/adam-warner-making-security-make-sense-to-clients/