Consumer insights via research is critical. There's an efficient path to it now!
Channel: Jason Falls
Date: 17/10/2022

Good marketing almost always relies on consumer insights to inform and guide the decision-making. But market research is often expensive and time consuming. 

However, I've been testing a platform that not only offers up survey samples of consumers across all demographic spectrums, but also has some ideas and components that can help measure the effectiveness of influencer marketing campaigns.

Check out Raadz (https://raadz.com). For just a few hundred dollars (not thousands), I was recently able to survey a few hundred consumers with 6-8 questions that helped inform a social media strategy I was developing.  Raadz helped me get the survey up and running in an hour, the results in just a couple of days, and the insights just a few hours after I had the results to analyze. 

And, they walked me through how to have my influencers and content creators drop a survey ask to their audience after an engagement to judge how successful the engagement was. You can ask questions about brand recall, intent to purchase and beyond directly from the influencer's audience shortly after a campaign. 

It takes some nuance to the messaging, but it can give you far more consumer insights that you typically have. Well worth checking out.

https://raadz.com

Tell 'em I sent ya!

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