C2CC Outreach Webinar 3: Telling Your Story to the Media
Channel: AIC & FAIC
Date: 2015-09-02

Recorded: Tuesday, November 12, 201

You know best the unique stories your collections have to tell and work hard to preserve those collections for future generations. But how do you take collections care activities from “behind the scenes” to front and center, engaging and educating the public? In this four-part course, you will learn how to advocate for collections care, showcase the important work that goes largely unseen, and get the message out by working with the media (traditional and social) to reach new audiences.

You know that your collection is a veritable storehouse of fascinating stories. But how do you convince a journalist of that? As a New York-based arts publicist who regularly secures media coverage for museums large and small, Anne Edgar will discuss how to capture the attention of the media, especially for those stories that may not at first glance appear compelling. Whether or not you are responsible for public relations at your institution, Anne’s advice will help de-mystify the agenda of the news media and, most importantly, help you view your collections from the standpoint of public interest.

http://www.connectingtocollections.org/outreach-activities-for-collections-care/