Digital business models: Re-imagining your relationship with audiences
Channel: Arts Council England
Date: 28/03/2012

Building digital capacity for the arts 
Seminar 4: Emerging business models for the digital environment 

Re-imagining your relationship with the audience in the digital world
Hen Norton, Co founder, WeDidThis

Who is your audience, or who might they be? How can you convert them into
ambassadors for your cause, engage them more directly in your work and ensure that you leverage all your assets? Explore how integrating your marketing and communications at the beginning of the artistic process can help to deliver additional value to your practice.

BBC Academy and Arts Council England have joined forces to offer training and guidance to the arts sector across England on how to maximize the creation and distribution of high quality arts content for audiences on digital platforms, including online, mobile and internet protocol television.

The Building Digital Capacity for the Arts programme, announced in September 2010, will support the development of the arts sector's media production skills by bringing together the BBC Academy's media and digital experience with the Arts Council's extensive knowledge of the arts sector.

The initial programme runs from March 2011 - August 2012 and consists of a series of practical seminars and workshops.

For more information and video and audio content from this series visit 
http://www.artscouncil.org.uk/digitalcapacity