Social norms approach | Wikipedia audio article
Channel: wikipedia tts
Date: 27/06/2019

This is an audio version of the Wikipedia Article:
https://en.wikipedia.org/wiki/Social_norms_approach


00:01:03 1 Constructs
00:06:01 1.1 Types of norms
00:09:12 1.2 Assumptions
00:10:56 2 History
00:12:58 2.1 Criticisms
00:14:44 3 Lifecycle
00:15:32 3.1 Formative evaluation
00:17:25 3.2 Surveying
00:20:27 3.3 Creating a campaign
00:23:09 3.3.1 Believability
00:24:40 3.4 Evaluation
00:28:02 4 Glossary
00:30:59 5 See also



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"I cannot teach anybody anything, I can only make them think."
- Socrates


SUMMARY
=======
The social norms approach, or social norms marketing,
is an environmental strategy gaining ground in health campaigns.
While conducting research in the mid-1980s, two researchers, H.W. Perkins and A.D. Berkowitz, reported that students at a small U.S. college held exaggerated beliefs about the normal frequency and consumption habits of other students with regard to alcohol. These inflated perceptions have been found in many educational institutions, with varying populations and locations. Despite the fact that college drinking is at elevated levels, the perceived amount almost always exceeds actual behavior. The social norms approach has shown signs of countering misperceptions, however research on changes in behavior resulting from changed perceptions varies between mixed to conclusively nonexistent.