What Is A Funnel - and What It Is Not...
Channel: Dan Havey
Date: 09/08/2021

For More Training on ClickFunnels 1.0 and 2.0, Membership Sites, Courses and Custom Code Hacks - Go To https://CFninjas.com

Check out the One Funnel Away Challenge here… https://funneldesignmastery.com/ofa-challenge

Original SEO Video:  https://www.youtube.com/watch?v=bMXXPkvK_Dk

Original Internet History Video:  https://www.youtube.com/watch?v=D5J1C9-vmcI

In this video we explore that age-old question...  What Is A Funnel?  

I shot this video specifically for DropFunnels, but everything also applies to ClickFunnels.

My definition is:  A Funnel is a linear process designed to convey a sales message where the single, desires outcome is an exchange of value.

People build web pages all the time and claim that they are funnels - they're not because on those pages they have Menus and Footers and Social Media Icons and other links to external sites.

A True Funnel has one, single path for page One to page Two, etc.  No external links, no off-ramps, nothing to do on any page except have some sort of Exchange of Value.

The 2 main types of Exchange of Value are 1.) Input an Email for Something FREE, or 2.) Input a Credit Card to Purchase a Single Item (no cart).

I show what a Funnel Is Not by going thru the standard  web page or blog post to contrast that from a Funnel, which in our examples only has an Optin Page, followed by a Purchase page, then an Upsell, a Downsell and we end with a Confirmation/Thank-You Page.

The video titled "What Is A Funnel - and What It Is Not..." by Dan Havey with CF Ninja Hacks explains what a funnel is and what it is not. He defines a funnel as a linear process designed to convey a sales message where the single desired outcome is an exchange of value, such as exchanging an email address for something free or exchanging money for a product or training. He explains that a funnel has one place for someone to go, and the second page of a funnel should only have one link from the first page. In contrast, a standard webpage has numerous links represented by dashed lines, and this can make it difficult for search engines to index the right page. Havey demonstrates how to build an opt-in page and an order form page for a funnel, highlighting the importance of having no links leaving the page and exchanging value.


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