"When you try to separate art and design you create a ghetto" - Job Smeets
Channel: Dezeen
Date: 2013-10-03

See more architecture and design movies on Dezeen: http://www.dezeen.com/features/movies/

Studio Job founder Job Smeets looks back over his career to date and explains why sculpture is so important to his studio's work in this movie Dezeen filmed at Moooi's Unexpected Welcome exhibition in Milan. 

"When we started [Studio Job], it was very simple: we wanted creative freedom," Smeets says.

"The only way to reach creative freedom was to design sculptures, because when you do a sculpture, each sculpture can be a unique piece. That's perfect. Not for economical reasons, but it's perfect for creation because every time you can start to design a new piece."

See the full article on Dezeen: http://www.dezeen.com/2013/08/29/job-smeets-studio-job-art-design-moooi-milan-movie/