Strategic Design Framework to navigate complex ecosystems
Channel: Design & Critical Thinking
Date: 2023-04-07

During this webinar we present and try out the beta version of a new framework to navigate complex environments.

​The framework uses metaphors which interconnect and help draw a map of realities & possibilities, and highlight relationships to foster new narratives.

​This is a tool to help organisations do either diagnosis or prospective work about a current situation and/or a potential challenge/problem. The aim is to enable organisations to find direction, develop a portfolio of strategies, or simply make better decisions.

​It is built around 4 main concepts:

1.  ​Oceans – The type of environment(s) the organisation is navigating in (eg. market);
2. ​Archetypes – The type of organisational behaviours and related heuristics;
3. ​Landscape – The type of contextual structures that exist within/around the organisation and provide capabilities and constraints;
4. ​Monsters – The type of challenges and obstacles.

​Expected outcomes:
- ​better understand a current situation;
- ​better understand a potential challenge/problem;
- ​figure out a direction;
- ​create strategies;
- ​make better decisions.

Find the Miro board used during this event here: https://miro.com/app/board/uXjVMVQ4Iak=/?share_link_id=294540629040

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​This event is hosted by Swiss Designer, Kevin Richard with the lovely participation of Daiana Zavate and Krasi Bozhinkova as co-hosts. Daniele Catalanotto will introduce the Swiss Service Design Network Chapter.

​About Daiana Zavate
Design Lead at Owtcome, Netherlands.
https://www.linkedin.com/in/daiana-zavate/

​About Krasi Bozhinkova
Strategic Designer at Owtcome, Netherlands.
https://www.linkedin.com/in/krasi-bozhinkova/

​About Kevin Richard
Founder of the Design & Critical Thinking community and Customer Experience Manager in the Swiss Health Insurance industry.
https://www.linkedin.com/in/kvrichard/

​Partner organisations: this event is made possible through the collaboration of members from multiple design and innovation communities around the world: 

- ​Swiss Service Design Network (SDN) Chapter https://www.service-design-network.org/chapters/switzerland
- ​Owtcome https://owtcome.com/
- ​Design & Critical Thinking https://www.designcriticalthinking.com/

0:00:00 Welcoming
0:03:40 Swiss Service Design Network
0:09:00 Introduction to Ocean20
0:22:36 The oceans
0:39:32 The players
0:56:27 The monsters
1:07:04 Typology of strategies 1/2: Change of degree (Survive) – Change of kind (Adapt)
1:22:03 Typology of strategies 2/2: Change of space (Expand) – Breakthrough (Transform)
1:34:00 Landscape & customers
1:37:36 Summary
1:45:48 Q&A
1:59:17 Closing