Why Cash Is NOT King!
Channel: Thom Rigsby
Date: 2019-07-25

You've probably heard the old saying that Cash Is King...right? What if it's not?

As business owners and leaders, the odds can feel like they're stacked against us. With more than 90% of new businesses not making it through the first five years, and their demise often attributed to inadequate funding (wrong, but that's for another day) it's easy to understand why so many businesses chase the money. But there's another currency you should be chasing instead. 

Harold Geneen once said, "In business, everyone is paid in two coins: cash and experience. Take the experience first; the cash will come later."

Chasing the cash turns every customer interaction into a transaction. The truth is, this is very transparent to the customer, and many times they are fine with that. But there it also prevents the development of a relationship and any semblance of customer loyalty. 

Now, I'm not saying you should do the work for free, but do consider what you are gaining from every interaction. There is something you can learn...and that might be worth much more than cash!
Enjoy!

Thom, THE Unashamed Non-Conformist

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Thom Rigsby is a lifestyle & business strategy expert. Drawing on his experience as a small business owner and entrepreneur launching almost a dozen startups and more than 25 years of business experience, Thom brings his creativity and "Non-Conformist" approach to entrepreneurship and getting results for you and your small business! 

So, whether you are looking for answers to your small business questions, time management tips, need a comprehensive business strategy or just craving some work-life balance, following Thom's exclusive personal development plan you can letting life happen to you and begin to create the life you crave with your very own small business.

Be sure to connect with Thom...
...on Facebook http://www.facebook.com/thomrigsbycoaching
...on YouTube http://www.youtube.com/thomrigsby
...and on Instagram http://www.Instagram.com/thomrigsby

Become a part of the Work That Matters Facebook group at
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Thom is available for one-on-one coaching and as a motivational speaker on topics including peak performance, how to plan, personal development, success, and work-life balance to the mindset of wealth and success. Contact Thom at www.ThomRigsby.com for more details.