HP Catalyst Online Workshop: Measuring Your Social Media Efforts
Channel: NewMediaConsortium
Date: 2012-10-11

http://nmc.org

Speakers:
Dr. Corinne Weisgerber, St. Edward's University
Dr. Shannan Butler, St. Edwards' University
Samantha Adams Becker, NMC

How am I doing?

That is a critical question to ask yourself as you grow your social media presence. When you're putting content out there, it's important to constantly evaluate your impact. You set out in the social media world with goals; let's make sure you're accomplishing them.

Can success really be measured in likes, +1's, and re-tweets? 

There's more to the story. Your goals are unique to your project... and the ways you assess your progress should be, too.

In the first HP Catalyst Online Workshop, we covered "Social Media Basics for Educators" and explored how to build a solid social media identity to boost project visibility. In this second online workshop, we'll help you measure the outcomes of your social media efforts — and use those metrics to improve your content and image. After all, social media stats aren't just for marketing gurus. You too can use them to get a better grip on your audience and to continue expanding your project's community.

Here's just a taste of some of the material we'll discuss:

Creating your own standards of assessment
Defining "ROI" in the social media world
Understanding Facebook Insights
Analyzing Twitter mentions and interactions
Making use of YouTube analytics
Connecting analytics across all social media platforms
Applying what you've learned from social media analytics