Breaking Analysis: Adobe Summit highlights personalization at scale with Gen AI
Channel: SiliconANGLE theCUBE
Date: 2024-03-31

Adobe Summit 2024 put individualized digital experiences on full display. Personalization at scale is exceedingly difficult. By applying AI, Adobe showed that it can bring custom experiences to the masses and do so with trusted enterprise grade content. Moreover, Adobe highlighted an expanded market for its three major business segments and is pursuing a TAM that's approaching $300 billion. 

Follow theCUBE's live event coverage https://www.thecube.net/

We believe Adobe represents a leading example of AI monetization beyond the two most commonly discussed drivers, i.e., the first being the picks and shovels of silicon LLMs and core AI infrastructure, and two, Microsoft Copilots. Hello and welcome to this week's CUBE Research Insights powered by ETR. In this breaking analysis, we welcome our friend and theCUBE contributor Andy Thurai, who's the VP and principal analyst at Constellation Research. 

For daily news for CIOs, check out our parent publication at https://siliconangle.com/

He's going to review the action from Adobe Summit, which he attended, and we're going to give our perspectives on the prospects for the company.

Read the full article https://siliconangle.com/2024/03/31/adobe-summit-highlights-personalization-scale-generative-ai/

Be sure to follow Dave's weekly Breaking Analysis podcast as well, for the deep data dives on enterprise computing trends, from spending patterns to Wall Street implications.
https://www.youtube.com/playlist?list=PLenh213llmcZMTRZKjnAwesSCiuLQT21E

#theCUBE #BreakingAnalysis #AdobeSummit #theCUBEResearch #ConstellationResearch #Adobe #LLMs #AI #ETR