Make a Buck or Make a Difference?
Channel: Thom Rigsby
Date: 2019-06-05

What do you think about this quote from Tom Brokaw? Is it easier to make a buck than a difference?

I look at this and think "Transactional versus Relational"... and relationships are hard, thus, making a difference is hard. Okay...how about an example.

Here in the south, we have the Publix grocery store chain. They do lots of "little things" right but one of the most visible is that they offer to take your groceries to the car for you. Nah, it's more than that...they assume they are going to unless you tell them no...and they don't allow tipping!

So why is that important? Because any one of the millions of grocers in the US will execute a transaction with you, Publix wants to make a difference!

In my business coaching practice, I often talk with business owners and leaders who are too focused on making a buck and they miss the opportunity to make a difference! Frequently this is rooted in a cash flow problem but more often than not, they just aren't thinking about it. Why should they worry about it? Why should YOU worry about it?

@Publix is far from the cheapest option. Their location closest to our house, in fact, two of their locations here are across the street from a WalMart...and yet they are always hoppin'! Why? Because they make a difference!

Spend some time today thinking about how to put your customer first, what that will look like for you, and how you can make a difference in THEIR day! Leave a comment below and let us know how you're going to do it!Enjoy!

Thom, THE Unashamed Non-Conformist

=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=

Thom Rigsby is a lifestyle & business strategy expert. Drawing on his experience as a small business owner and entrepreneur launching almost a dozen startups and more than 25 years of business experience, Thom brings his creativity and "Non-Conformist" approach to entrepreneurship and getting results for you and your small business! 

So, whether you are looking for answers to your small business questions, time management tips, need a comprehensive business strategy or just craving some work-life balance, following Thom's exclusive personal development plan you can letting life happen to you and begin to create the life you crave with your very own small business.

Be sure to connect with Thom...
...on Facebook http://www.facebook.com/thomrigsbycoaching
...on YouTube http://www.youtube.com/thomrigsby
...and on Instagram http://www.Instagram.com/thomrigsby

Become a part of the Work That Matters Facebook group at
http://fb.com/groups/workthatmatters

Thom is available for one-on-one coaching and as a motivational speaker on topics including peak performance, how to plan, personal development, success, and work-life balance to the mindset of wealth and success. Contact Thom at www.ThomRigsby.com for more details.