Building the SONIC IDENTITY of a Brand
Channel: Abhijit Bhaduri
Date: 2021-06-23

Rajeev Raja is one of India’s finest Jazz and fusion flautists. He uses his background in advertising to blend the science of sound and the art of music and create the sonic identity of brands like Mastercard, Vistara, Raymond, HDFC to name a few.
Founder and ‘Soundsmith’ of BrandMusiq- Asia’s first company dedicated to designing and managing the sonic identity of a brand. It connects with consumers at a deeper, more subliminal level. And this is where the MOGO® or ‘musical logo’ plays a crucial role