Women In Film - For Your Consideration
Channel: Campaigns of the world
Date: 2021-10-31

About Campaign:
After a recession men are almost twice as likely to be rehired than women. So Women in Film hijacked Hollywood’s favorite promotion tactic by creating a For Your Consideration campaign, taking what Hollywood uses to promote movies for awards and using it to ensure that when studios are hiring, they’ll consider hiring a woman. Saatchi & Saatchi New York created For Your Consideration ads for over 30 female film professionals, using recommendations from celebrities they’d worked with. The campaign mobilised studios, networks and advertisers to donate hundreds of thousands of dollars to make sure women are hired.

Campaign Credits - 
Client: Women in Film 
Advertising Agency: Saatchi & Saatchi New Yor
Producer: Ariana Ekonomou, Monica Levinson, Danielle Hallack, Jen Vance
Designer: Carlos Velasco, Larisa Martin
Senior Art Director: Katie Schikowski, Preethi Balakrishnan
Executive Music Producer: Erika Freijo
Executive Producer: Diana Mandelare-Au, Jesse Schwartz
Music & Sound Company: Pickle Music
Communication Agency: Powell Communications
Post Production Company: Harbor Picture Company

Source: https://youtu.be/KwV5Cua2LTM

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