Infrared Sauna Blanket and Mat - HigherDose (Full Episode)
Channel: Startup to Storefront
Date: 2022-03-10

The concept of biohacking has been around for a while now, and the term can encompass everything from tracking your sleep to getting a blood transfusion from a younger person in an effort to fight aging. Yes. Really. The idea is to find ways in which we can harness the fullest potential of our bodies so that we may perform at our best in whatever we do. The term biohacking can be a deterrent to some, as the more extreme methods are often the ones that come to mind when discussing its merits. Our guests today are Lauren Berlingeri and Katie Kaps, co-founders of HigherDose. Their goal is to make biohacking more approachable and remove some of the stigmas that come with it by designing products like the infra-red sauna blanket that can easily be used in a home and by educating their community on the benefits of routine self-care and wellness.

 So listen in as we cover everything from why biohacking has never appealed to a broad spectrum of women, why it was hard for them to be taken seriously the first time they raised money, and why they decided to offer themselves up as test subjects for the most extreme bio-hacks on the market.

#entrepreneurship #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #biohacking #higherdose #saunablanket #sauna

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HigherDose Social Media:
Website: https://higherdose.com/ 
Facebook: https://www.facebook.com/higherdose/
Instagram: https://www.instagram.com/higherdose/
Pinterest: https://www.pinterest.com/higherdose/_saved/

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Startup to Storefront Social Media:
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

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Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

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Our Music:
https://www.instagram.com/doubletouchofficial/

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Timecodes:
00:00 Intro to Higher Dose Episode
1:14 What is an Infrared Sauna Blanket?
3:44 What friction were you running into that made you realize it wasn't scalable?
5:04 How did you make the infrared blanket?
6:36 How did you decide on a price?
7:48 Did you learn anything about your customers you wouldn't have expected?
9:31 Why are women hesitant to get into biohacking?
11:15 What have you learned along the way?
13:59 The Higher Dose YouTube channel
16:50 How are you building your community?
19:23 What else is on the horizon for this year?
20:58 S'moo and building community
22:30 How do you engage your community?
25:20 Calling All Dr. Rhonda Fitzpatrick Fans!
26:18 Would you ever return to in-person stores?
28:03 Integrating Higher Dose into hotels
29:22 Go follow Higher Dose!