Plant Chicken for People Who Love Chicken Chicken - Daring Planet-Based Chicken (Full Episode)
Channel: Startup to Storefront
Date: 2022-01-25

Today’s guest is Ross Mackay, co-founder of Daring, the plant-based chicken currently taking over your local grocery store. Maybe you’re a carnivore. Maybe you’re a vegan. Maybe you’re even—as Ross would say—plant curious. No matter who you are, the three most important criteria you’re likely to consider when buying food are taste, texture, and price. And Ross has managed to create a plant-based chicken that emphatically checks all the boxes. Because if you’re going to change the dining habits of your average American, you’ve got to come up with a pretty damn appealing alternative.

So listen in as we cover everything from why the Scottish government told him there’s no market for his product, his not-so-secret recipe that he cooks for investors, and why the average consumer has a lack of trust in plant-based meat.

#entrepreneurship #businessinterview #podcast #podcasts #startup #startupcompany #losangeles #daring #daringchicken #veganchicken #vegan #chicken #fakechicken

******************************************************************
Daring Social Media:
Website: https://www.daring.com/
Instagram: https://www.instagram.com/daringfoods/
Facebook: https://www.facebook.com/daringfoods/
Twitter: https://twitter.com/daringfoods
TikTok: https://www.tiktok.com/@daringfoods

******************************************************************
Startup to Storefront Social Media:
Instagram: https://www.instagram.com/startuptostorefront/
Facebook: https://www.facebook.com/startuptostorefront
Linkedin: https://www.linkedin.com/company/startup-to-storefront/
Twitter: https://twitter.com/startuptostore
Spotify: https://open.spotify.com/show/67EyhF5DGLPucswOrS7LhK?si=IUPguzApRm6nnhlIHUBJxQ
Apple Podcasts: https://podcasts.apple.com/us/podcast/startup-to-storefront/id1477095646 
Website: https://www.startuptostorefront.com/

******************************************************************
Our Team:
Diego Torres-Palma: https://www.instagram.com/diego_ventures/
Nick Conrad: https://www.instagram.com/nickgconrad/
Natalya Cappellini: https://www.instagram.com/natalya_curato/
Lexi Jameson: https://www.instagram.com/lexijamesonyt/
Owen Cappellini: https://www.instagram.com/owencapp/

******************************************************************
Our Music:
https://www.instagram.com/doubletouchofficial/

******************************************************************
Timecodes:
00:00 Intro to Episode with Daring Planet Based Chicken
00:58 About Daring Plant-Based Chicken
1:34 What made you want to start Daring?
3:32 You were in Scottland.  Why did you come to America?
4:38 What was your sales pitch?
5:36 Do you consider yourself a good cook?
7:03 What was your favorite investor meeting?
8:30 Do you get compared to the other vegan meat companies?
9:43 How did you become one of the big guys?
11:42 How did you settle on your price point?
12:19 Was the pandemic jet fuel for your business?
12:47 How do you reach the vegan-curious eaters with your marketing?
13:45 Where can people purchase Daring in LA?
14:07 Where did your entrepreneurial spirit come from?
15:37 Is Scottland an entreprenuerial country?
17:52 Would you ever try to change Scottland?
18:28 Did your family understand you had to leave?
20:14 When did you get your first good night's sleep?
22:45 Have you ever felt stuck?
24:28 Have the chicken lobbyist come for you yet?
24:46 How do you view lab-grown meat?
26:22 Will there be a Super Bowl ad?
26:49 Do plant-based diets improve athletic performance?
28:51 When NFTs and Daring Planet-Based Chicken Collide
31:27 There are only 5 ingredients in Daring Planet-Based Chicken
32:07 The growth has been insane
32:30 Go Follow Daring Planet Based Chicken and Ross Mackay