Meet the World's Leading Experts on Product Knowledge Graphs
Channel: WordLift
Date: 11/05/2021

The WordLift Academy is proud to present the world-experts on Product Knowledge Graphs. 

Jarno Van Driel, Jason Barnard, Teodora Petkova, and Andrea Volpini will discuss the importance of Product Knowledge Graphs for e-commerce marketing and SEO. Coming from four areas of expertise, they will help you get the big picture of the role of data in today's digital marketing and online sales.

You will learn:

- What is Linked data and why it matters for Google.
- How Google sees brands and how to show them yours
- What are the specifics of a product page and how to approach their content with structured data in mind.
- How to creatively create content to connect your products with the interests and intents of your target?