How to Market a Book With Amazon Ad Campaigns
Channel: Kristen Kieffer
Date: 29/10/2021

Running an Amazon ad campaign can be a great way to introduce your book to new readers and increase sales, but there’s no denying that Amazon Advertising comes with a learning curve.

In today's episode, Kristen breaks down an introduction to Amazon Ads as a book marketing tool and walks you through the process of creating your first Sponsored Product ad step by step.

Find the episode transcript at: www.well-storied.com/marketing

Find me on Instagram: @kristen_kieffer

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— Episode Chapters —
0:00 - Podcast Intro
0:36 - Episode Intro
1:21 - An Intro to Amazon Ads
3:14 - Important Ad Metrics
4:43 - Creating Your First Campaign
15:13 - Understanding Relevancy