Danayi Madondo - Zimbabwean Fashion Designer (Haus of Stone)
Channel: Story Untold ZW🇿🇼
Date: 2022-08-11

#DanayiMadondo #HausOfStone #Zimbabweanfashion #StoryUntoldZW
Danayi Madondo is a creative entrepreneur. An experienced fashion designer, storyteller & textile art enthusiast. Her work utilises fashion in tandem with mixed disciplines such as still and moving pictures, performance art, traditional sounds & objects as a vehicle to narrate contemporary Zimbabwean narratives - allowing her to bring forth art that has a sense of mysticism, tradition & spiritualism.

Danayi's fashion works have exhibited at the Circular Fashion Summit in collaboration with Lablaco as 1 of 10 honoree BIPOC designers. She has presented fashion workshops for Fashion Open Studio & has seen her collaborative Fashion Revolution documentary titled, The Therapy of Fashion, become a BOKEH Fashion Film Festival selection.

This 2022, Danayi was selected as 1 of 9 global co-creators for State of the Fashion's: Ways of Caring 2022 Biennial. Where she exhibited a solo & collaborative body of work titled: 'Does it have an end?, an immersive organic sensory textile sculpture.

In episode 14 of Story Untold ZW we sit down with Danayi and discussed her journey from education to practice and the challenges she's seen along the way.

Timestamps
Intro - 00:00
Is what you do high fashion? - 0:39
Choosing fashion as a career - 2:47
Learning fashion at an institution - 7:42
Deciding to change approach - 13:23
Haus of Stone - 15:45
What problem did you set out to solve with Haus of Stone - 19:47
Dealing with unplanned success and massive chaos - 21:51
Relaunching Haus of Stone - 25:21
Zim fashion industry during the mid 2010s - 33:42
Is Zim fashion progressing? - 36:31
Becoming a sustainable designer by chance - 40:50
Using fashion as a tool to minister to people - 44:31
Archiving moments in time - 47:49
Using visuals as an additional tool - 49:23
Major challenges - 51:34
Danayi's design process - 53:32
The pegs - 55:45
Credits - 58:19


Links to Danayi's work:
* https://www.instagram.com/hausofstone/?hl=en
* https://www.instagram.com/danayimadondo/
* http://www.danayimadondo.com

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