The Imagine Better Series: Honest Generation
Channel: Solutions House
Date: 15/04/2020

Meet your new consumer: the Honest Generation. In this digital event, we will share new insight into the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business, during Covid19 and beyond. Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions.

This webinar was recorded on April 14th at 11amEST/4pmBST/5pmCEST and explored the research on and insights into the Honest Generation. Hosted by Victoria Wainwright, Planning Director of Futerra UK and Emily Viola, Head of Planning of Futerra North America, we discussed how brands can build trust with Gen Z consumers.