RED ALERTE 2014
Channel: WOSagencedeshypotheses Claire Dehove
Date: 2014-04-30

Red Alert 2014, by WOS/Claire Dehove&Julie Boillot-Savarin, re-enacts a drift that took place in Paris, Rennes, Marseille, Sète and Chaumont in Champagne in 1997, around the eponymous urban display. Daily papers personal ads are forming three sets of posters, the fourth being an advertisers' alias all-over. As the display is based on low visibility thresholds getting around the impact of advertising rules, the editing of at that time photos exacerbates perceptual and rhythmic variations. The film is doubling this re-enactment by taking excerpts from Cov'R blue, the sound device installed at Sète in 1997, itself made by mixing the movie-soundtrack of It Should Happen to You by George Cukor (1954). The visual drift proposed by Red Alert 2014 holds its biorhythm in the Cukor's Gladys Glover's delirious errancies of  whose name appears on huge billboards in New York.