Is Google an Honest Broker?
Channel: ADWEEK
Date: 30/07/2020

Big Tech is under fire from governments frustrated with its pervasive societal influence many believe allows it to operate without the checks and balances that constrain legacy industries.

Google owns and operates some of the most recognizable online brands, from its eponymous search engine to its mobile operating system Android and YouTube. Although, it is how it bundles these services with its suite of online ad tools—the vast majority of which are invisible to the public and primarily affect advertisers, media owners and ad-tech middlemen with rival offerings—that is at the center of the DoJ’s inquiries, according to sources.

How the tools function and how they ultimately impact consumers is the main concern. Watch the video above for more on that.

Read the rest of the article here: https://bit.ly/2X5wOfe

#Google #antitrust #adtech
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