SoLoMo Big Brand Session at AdTechSF 2012
Channel: Mark Silva
Date: 10/04/2012

Mark Silva, SVP Emerging Platforms at Anthem Worldwide, a division of Schawk, Inc. hosted a Big Brand session on SoLoMo featuring: Vanessa Colella, Head of North America Marketing for Citbank; Paul Cousineau, VP of Mobile Products, Global eCommerce Group at Walmart; Bill Drolet, VP Digital Ad Sales for The Weather Channel Companies; Adam Kmiec, Director, Social Media  at Walgreens. The panel represents a range of marketing, media, product and retail perspectives around how this intersection of our Social Media and Inclinations get supercharged with Mobile/Smart Phone & Tablets combined with the hyper-relevance of locality. Throughout this one-hour session you'll see strong support for the early prediction that SoLoMo puts meaning back into media as the context is what matters most for us. Each presenter illuminates results from early engagements in this emerging space. The full slideware/deck can be found on slideshare dot com slash marksilva