Rebranding Your Association in 2021
Channel: Association Chat
Date: 2021-10-05

When an Association Rebrands | OSA Becomes Optica – What does it mean when a historic scientific association changes its name? Find out how OSA became Optica and the decisions that went into launching its rebrand in the midst of a turbulent time so that it could achieve its renewed vision for the potential of light!

Join Association Chat host KiKi L'Italien as she interviews the executive director of the Optica Foundation Chad Stark.

#rebranding #association #associationmarketing

More about our podcast guest Chad Stark:
Chad serves as the executive director of the Optica Foundation (US$30M net assets). The foundation supports the next generation of scientists, engineers, and corporate leaders as the philanthropic arm of Optica, the society advancing optics and photonics worldwide. He oversees the development and implementation of the foundation’s growth strategy through donor cultivation, fundraising and programs including schools, scholarships, prizes, grants, and awards.  Additionally, Chad is a member of the Optica executive team focused on organizational strategy, market growth, and overall business operations.

Chad has worked in non-profit management for 30+ years. His expertise includes membership relations, meetings and conventions, strategic planning, marketing, communications and branding, fundraising, and new product development, and he has a passion for driving innovation and change.

In 2020, Stark assumed a co-chair role responsible for rebranding The Optical Society (OSA), a 100+-year-old society with 432,000 customers in 181 countries, to Optica.

-~-~~-~~~-~~-~-
Please watch: "Valuegraphics: Revolutionize Your Marketing Strategy with David Allison | Values-Driven World 🌍" 
https://www.youtube.com/watch?v=CtaCKnRQ070
-~-~~-~~~-~~-~-