Visualising Plastic In the Mediterranean
Channel: Real World Visuals
Date: 2018-06-29

Like many of us, Project Everyone are concerned about plastic in our oceans. They needed an animation that would bring the scale of the problem home to an audience at Cannes Lions Festival 2018.

Instead of using a modelling of waste or 'litter' itself we chose to use a 'duck' as a friendly unit of plastic, and one just about everyone has experience of handling, which makes it useful for physical insight. The film gives a sense of the rate we are adding plastic to the sea in real-time and in a day. On average, 170 ducks a second - all day, every day. We spaced the ducks so that a day's plastic litter fits neatly in the bay. Viewers can combine a close-up view that provides a sense of the density of ducks with a sense of a familiar area. Real-time, combined with area per day, gives two different insights of making sense of the rate of plastic waste.

Project Everyone: www.project-everyone.org
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