Start-Ups that Don't Sell are Never Sold: Why Everyone is in Sales with Norm Bilsbury
Channel: Illinois Research Park
Date: 2019-06-06

Norm Bilsbury, Ph.D, discussed awareness of model for effective business-development that altogether avoids the perception of being “salesy," increased awareness for when you are being shopped for your information/ideas so you can avoid unpaid consulting, and a sales model that teaches you how to create value so that your products or service are not commoditized.