Interview series with Caroline Stokes
Channel: MherMardoyan Career Coach
Date: 07/08/2019

Thank you for acknowledging Einstein's quote, about the, the approach on thinking. In fact, I've got the statement right up there just to remind myself when I get stuck in a loop, its human nature. We can't help it to get comfortable in what we do. We find a great idea and then we execute it and then we stick with it until all of a sudden it's not working anymore. Then we feel like we're banging our head against a brick wall because we think that because we've demonstrated in the past that it works. All of a sudden this isn't, and that goes across everything in life, relationships with your other half, with your family members, with your boss, your colleagues, your direct reports, your clients, your customers, everything. 
When I was working in the 90s with lots of lots of companies, I found that that was the case a lot. I would found that there would be a lack of innovation, people would become extraordinarily on people within the companies, so companies would become extra ordinarily complacent. I found that, I was able to take advantage of that because I could pretty much predict how companies would be based on that. Let's use the term arrogance and their position and their status and the way that they were, approaching such in market trends or that of a loyalty from customers, and their audience. So I noticed this all the time, especially in the 90s. It's very hard when you're not exactly a heightened the CEO at that time, to be able to say, guys, “your arrogance and your complacency is actually wrecking everything from your employer brand through to your employer experience or talent experience through to the experience that you also have with your with the talent that you're trying to attract” 

When I started, the struggles are everywhere. They've always been that they always will. I like to come in there with the three lenses to be able to say,” okay, CEO, you've got this challenge here because you're not fixing this particular area”. “To be able to, to reflect the, what needs to be changed and adapted and, and grow. “

Even today, there's a marketing and communications challenge at all times when we work or when a company will approach us and say, “We just want somebody to be a recruiter or a salsa. We just want the people there, to just be there. We'll, we'll redirect,” We'll reject that opportunity to work with them because they do not have the, the system sites that is absolutely necessary to have all of their company. What happens is that, let's call them Unicorns for the moment. If you're trying to attract the right people to evolve your company, it can see those challenges within the organization. If the CEO is not driven to make those changes and it does not filter through the rest of the organization, HR and marketing and, product development and so on and so forth, then you're not going to be attracting the right people. 

Connect with Caroline Stokes: 
LinkedIn: https://www.linkedin.com/in/ocarolinestokes/

https://www.theforward.co/

https://www.theeirecruiter.com/

Connect with Mher Mardoyan:
LinkedIN: https://www.linkedin.com/in/mher-mardoyan/

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