Adweek Sports Minute | Kentucky Derby 2022
Channel: ADWEEK
Date: 2022-05-07

s Cyberknife a digital ad agency in San Francisco or a horse running in this year’s Kentucky Derby? In addition to being the name of a surgery, Cyberknife is also a horse in this year’s Derby. What about Zubi, The Glitch and Shackleton? If you said horses for any of those, you’d be wrong—they’re all ad agencies. For the first time since 2019, Adweek filmed this year’s contest in person—New York-based independent agency Fig was kind enough to let us torment their employees.

The game is simple. We give contestants 12 names and they have to guess whether they think it’s an ad agency or derby horse. If they get seven right, they win a prize. What’s the prize this year? A ticket to Social Media Week New York, a worldwide event that brings together global leaders, social media practitioners and digital marketers for a multi-day event (both in-person and hybrid tickets available) that serves as the central meeting point for the entire social media marketing industry.

#sportsminute #kentuckyderby #agency
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