Changing Attitudes to Hearing Care (Part 4 of 4)
Channel: AudiraUK
Date: 19/06/2011

Part 4 of this presentation aimed at those involved in hearing care looks at how the way we "frame" our message affects our audience's perception and subsequent response. 

It then looks at examples of words and messages currently used in hearing care that put people off hearing care before summing up with 5 key principles to put into effect to help modernise society's attitudes to hearing care.