HDAY: A Coalition to Preserve Human Dignity
Channel: Hasnain Syed
Date: 2021-02-03

Every Ramadan for 20 years, hundreds of Muslims from Southern California visit Skid Row to spend a day serving the homeless. This is their story. 

I produced a series of videos for the HDAY team to share on social media in the weeks leading to this beautiful event. 

Learn more: http://HumanitarianDay.com.
Watch all the videos: https://bit.ly/3pYtKON​.

CLIENT: ILM Foundation
GOAL: Increase awareness and volunteers 
CHALLENGE: How do we celebrate 20 years of an innovative event and educate a wider audience about its story?
DIRECTION: Explain the "what" and "why" behind the event by walking the viewer through it in "realtime" with co-founders, partners, and volunteers as your guide.
OUTCOME: The videos garnered thousands of views and the event had more volunteers than work needed doing.

Do you need help making your message stand out from all the noise on social media? Do you need more customers or donors? Visit http://HasnainSyed.com and let's talk.