Lead Generation Series Part 6: Induce Trial & Shift Relationship from Prospect to Customer
Channel: BizKaboom-SmallBusinessMarketing
Date: 09/11/2017

Ultimately it's about getting the big sale, but on the way, it helps to get a small one. In this episode, Small Business Marketing Speaker, Jim Ackerman, continues his series on lead generation, by showing you how to "induce trial." It changes the relationship from prospect to customer, and sets up "the big close."