How Shit Works: Creative Addressable
Channel: ADWEEK
Date: 15/06/2020

Addressable creative takes a number of factors into account, including a person’s demographic data and purchase behavior and variables like time of day and weather to make ads as relevant as possible. In this episode of How S#it Works, Suraj Gandhi, svp and global head of the Addressable Content Engine at UM Studios, helps explain exactly how agencies make this happen for clients.

#addressable #advertising #explainer

Subscribe to our channel! https://goo.gl/JpCqzs
↓↓ Leave a comment below ↓↓

Check out the original article here! https://bit.ly/2BdFpVq

Check out our full video catalog: https://goo.gl/Ky9LT8

Follow us on:
Twitter:  https://goo.gl/U2sVPW
Facebook: https://goo.gl/G5DRR1
Instagram: https://www.instagram.com/adweek/
Reddit: https://www.reddit.com/user/AdweekMag