Chapter 4A
Channel: Stephen Dann
Date: 22/01/2016

Chapter 4 of the weekly lecture series for MKTG2032 eMarketing

A reading from the book of Dann and Dann (2011) in which the narrator (Dann, 2016) provides the highlights package introduction to the content of the chapter.

Dann, S., & Dann, S. (2011). E-marketing: theory and application. Palgrave macmillan.

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