State of the Consumer: Feeling the Pinch this Back to School Season
Channel: Suzy
Date: 2022-08-15

Back to school is the second biggest season for retailers and an early indicator of retail momentum ahead of the winter holidays. With fears of a recession looming, prices continuing to rise, and the free school meals program being cut, are parents struggling to keep up with the demand this season brings?

Join Katie Gross, Chief Customer Officer, Suzy alongside Benjamin Lepse, Associate Director, Customer Insights & Strategy - Seasonal, Walmart and Rick Stringer, SVP, Global Consumer & Customer Leadership Center, Crayola as they explore how parents are feeling about sending their children back to school and how they’re shopping this season.


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