Unleash the Power of Qual with Suzy Live
Channel: Suzy
Date: 2022-06-27

TLDR: Suzy is a research platform that integrates quantitative and qualitative data, offers a new focus group feature, and allows for live customer feedback during the building process to help businesses streamline research processes and build products that people love.

1. 🔍 Suzy's research platform integrates quant, qual, and consumer audiences for fast and comprehensive consumer insights, including new focus group feature.
2. 📹 Suzy Live allows for pre-interview discussions and pre-screening of participants, with a new floater experience for those not selected.
3. 📹 Conducting focus groups on Suzy Live is easy and efficient, with features such as screen sharing, muting, and post-analysis tools available.
4. 🔍 Quantitative data tracks trends, qualitative data gains personal insights, and agile tools allow for live customer feedback during the building process.
5. 🔍 Focus groups and IDIs have different advantages, with virtual focus groups providing wider reach and unique insights, while in-person focus groups offer more comfort and body language cues.
6. 💡 Virtual focus groups provide enhanced feedback options for moderators, while qualitative and quantitative data help shape new product messaging.
7. 🔍 Use digital tools to streamline research processes and get quick feedback from users to build products that people love and get value from.
8. 🚀 Virtual space will become more agile and accessible resources like Ask Suzy will allow businesses to easily gather consumer feedback and bring the consumer voice to life.

Summary for https://youtu.be/3bLfC1f8QG0 by www.eightify.app

Learn how Suzy Live will level up your qualitative insights:
https://suzy.com/suzy-live-qualitative-research