DAMA International Presents: Influencing with Data – Facts Don’t Matter Much!
Channel: DATAVERSITY
Date: 20/05/2016

Business analytics can provide a major stimulus for transformational change. Yet neuroscience and psychology show us that people are typically not "wired" to engage with facts. Analytics leaders seeking to develop a data-driven culture must take positive steps to engage with emotions. What can we do to overcome these psychological resistance factors?

Key Challenges

- Humans are "wired" with multiple mechanisms that inhibit their ability to engage with facts.
- People's initial responses tend to be emotional rather than rational.
- Being presented with evidence that contradicts existing beliefs and values can mean that positions become more entrenched, even when there is benefit to be derived from change.
- Business benefits are mostly presented as benefits to the business only, rather than considering their effect on the beliefs and motivations of individuals.

Why to attend this webinar?

Information and Analytics leaders should attend this webinar to learn how to:

- Connect emotionally with stakeholders, engage with both collective and personal benefits to increase engagement and ensure that there is both organizational and personal buy-in to decisions.
- Avoid the psychological responses that inhibit engagement with data by communicating analytics outputs in ways that take such reactions into account.
- Apply critical thinking when presenting analytics results, to overcome logical fallacies and decision biases.