Top 5% Websites: Unlock the Secret with Chris Hinds
Channel: Agency Mavericks
Date: 05/04/2024

This week on The Agency Hour podcast, we're venturing into the crucial yet often overlooked realm of digital accessibility with the insightful Chris Hinds, part owner of Equalize Digital.

Since 2015, Chris has focused on WordPress and accessibility, working from a business development and project management standpoint. With an impressive track record of enhancing accessibility for organizations as diverse as small businesses to NASA, Chris shares invaluable insights on why prioritizing digital accessibility is not just about compliance—it's a golden opportunity for growth, innovation, and reaching wider audiences.

Join us as Troy Dean and Chris Hinds unravel the layers of digital accessibility, demonstrating its significance beyond legal compliance to its role as a powerful tool for agency growth and client satisfaction.

Discover how addressing simple, detectable issues on a website’s homepage can catapult it into the top 5% of accessible websites globally, and why this matters more than you think.

Handy Links:
Equalize Digital - https://equalizedigital.com
Chris Hinds Twitter - https://twitter.com/mr_chrishinds
Web Content Accessibility Guidelines (WCAG) - https://www.w3.org/TR/WCAG21/
Website Accessibility Checklist - https://www.w3.org/TR/WAI-WEBCONTENT/full-checklist
WebA Million Report - https://webaim.org/projects/million/
Accessibility Checker (WordPress Plugin) - https://equalizedigital.com/accessibility-checker/
Wave Browser Extension - https://wave.webaim.org/extension/
E2M Solutions - https://www.e2msolutions.com/agency-mavericks
HighLevel - https://www.gohighlevel.com/troy-dean


// Get a PERSONALISED GAME PLAN to Grow Your Agency
https://mvrx.link/yt-gp-p

//Request a Call to Chat With Our Team
https://mvrx.link/yt-cc-p



// FOLLOW
📘 Facebook | https://www.facebook.com/agencymavs
🏆 Free FB Group | https://www.facebook.com/groups/digitalmavericks
📸 Instagram | https://www.instagram.com/agencymavericks
🐦 Twitter | https://twitter.com/AgencyMavericks
🔗 Linkedin | https://www.linkedin.com/company/agency-mavericks


//CHAPTERS
00:00:00 - Identifying Accessibility Issues in Web Design
00:00:18 - Introducing Chris Hinds and the Importance of Digital Accessibility
00:01:09 - Background and Initial Connection with Accessibility
00:02:44 - Defining Digital Accessibility and Its Broad Scope
00:04:54 - Accessibility as a Key Component of User Experience
00:10:50 - The Impact of Accessibility on Web Performance and SEO
00:11:15 - Making the Business Case for Accessibility
00:16:01 - Industries and Clients Most Likely to Benefit from Accessibility
00:22:51 - Building Accessibility Offers and Identifying Client Needs
00:24:40 - Adopting a Mobile and Accessibility-First Approach in Web Design
00:28:29 - Resources and Tools for Implementing Accessibility
00:30:19 - Operational Changes and Time Investment for Accessibility
00:32:14 - Identifying Opportunities and Starting Conversations Around Accessibility
00:34:33 - Prospecting and Converting Clients with Accessibility Needs
00:46:02 - The Value of Building Accessible Websites Beyond Compliance
00:48:32 - Standing Out by Emphasizing Accessibility in Your Offerings
00:51:04 - Crafting an Accessibility Offer: Understanding and Delivering Value
00:54:22 - The Ripple Effect of Accessibility on Digital Platforms
00:56:19 - Concluding Thoughts and the Broader Impact of Accessibility
00:57:03 - Contact Information and Further Discussion