Revolutionizing Direct-to-Consumer Business: The Inspiring D2C Journey of Trisha Rajani Vaidya
Channel: SellerApp
Date: 2021-07-14

Building a successful D2C Business in India: listen to the exciting journey of a direct-to-consumer pioneer - Trisha Rajani Vaidya!✨

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There has been never a better time to build a direct-to-customer business in India. Thanks to the eCommerce boom post-pandemic, the D2C business model has become one of the most profitable ways to kick-start your brand.  Direct-to-consumer startups and top D2C companies are eyeing Amazon as the ideal platform for them. However, with many startups and established players around, how do you ensure profitable growth for your business?

In this session, we are joined by a pioneer who took the D2C game to the next level in India, Trisha Rajani Vaidya - former COO of Dr. Vaidya’s. She is here to share crucial insights from her vast knowledge and experience - such as the importance of operational efficiency, business strategy planning as well as a well-thought-out marketing plan for your business. Trisha will also talk about the importance of product MOAT - so make sure that you will watch the whole session!✅

Timestamps 
Introduction: 0:00 
Product Adaption and Market Research: 04:50
Setting Product MOAT: 09:37 
Efficiency in a Workplace: 13:40
Scaling your D2C Brand on Amazon: 16:31
Transitioning from Retail to Online: 19:21
Major Mistakes to Avoid While Scaling your Brand (Inventory): 21:14
Shipping to Different Global Marketplaces: 24:06

Meet the speaker:

🔹Trisha Rajani Vaidya

Trisha Rajani Vaidya was the COO of Dr. Vaidya’s: New Age Ayurveda. Before her entrepreneurial stint, Trisha graduated from Warwick University, the UK with a BSc in Business Management. She then worked at Goldman Sachs in London from 2012-2014 where she was in the top quartile all through her stint. In July 2014, Trisha moved back to India and joined Nykaa as part of the core team, which was only 20 members. Trisha also worked in impact investing at Intellecap until she joined Dr. Vaidya’s in 2017.

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 #d2c #directtoconsumer #d2cbusiness #d2cindia #d2ccompanies #amazonbusiness #drvaidyas #amazonindia #businessstrategy #marketing #sellingonamazon
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