Using Digital for Recruitment and Marketing Dec 2023 Part 2 -  Exploiting Video
Channel: The Morris Federation
Date: 2023-12-10

The second part of a workshop on "Using Digital for Recruitment and Marketing: No IT Expertise Needed!" presented by Brian Kelly on 10 December 2023. This is a recording of a rehearsal of the talk.

Summary of talk:
Which is more likely to appeal to a potential new recruit to your side - reading about the history of your side, the type of dances you perform and learning that you're a 'friendly side which welcomes new members' or watching a short video which demonstrates your dancing and the fund you have?

This video opens with 2 short video clips of #PoacherMorris illustrating the type of videos which the Morris Federation is offering to make for interested sides (get in touch!) 

Making a short video is easy (many of us have smart phones which can be used to take videos and upload to Facebook or YouTube - the challenge is to ensure that the videos are watched after they've been uploaded!

Examples are provided of videos which aren't watched and videos which have large numbers of views - but viewers stop watching after about 10 seconds!

Examples are provided of ways of helped to maximise the numbers of views and length of viewing such as:

o Providing appropriate tiles and descriptions on your videos
o Using appropriate hashtags (your side's hashtag, the event's hashtag, the locations hashtag, etc)
o Inclusion on YouTube playlists

This video concludes with a summary of the #MorrisFed's plans for the publication of short videos for sides which have an interest in this.  

Timestamps
0:00 Start of video (short clips shown)
0:24 Start of talk
1:07 When videos don't attract viewers!
2:15 Learning from experiences with MF Zoom recordings
3:35 Looking at the evidence - the (apparently) popular videos
4:19 The 'long tail' of regular views
5:27 How do people find the video?
5:55 It's due to the 'isolation instructional' playlist!
6:37 ... and the related "Twerk challenge' video!
7:40 But people stop watching after a few seconds!
8:18 However we can address these issues
10:45 Reviewing the evidence
13:28 Creating playlists of Fed sides with YouTube channels
14:30 Relationships established for this playlist
16:00 Swanage Folk Festival videos
17:56 Get videos embedded on a (folk festival) website
18:49 Timely videos can be popular
19:25 YouTube timestamps are valuable
21:05 How hashtags in YouTube drive traffic to a side's YouTube channel
23:41 The serendipitous Related videos
25:19 WOW! 5.2 million views!!
26:10 Mega popular videos can make our videos very popular
26:59 Personal YouTube account can be more popular than a side's account
27:46 Playlists of individual/groups with focus on morris videos
28:57 Plans for 2024: regular publication of short videos
30:14 Embedding short videos on the Morris Federation website
31:12 Embedding the videos in Teamfinder profiles
31:58 Learning from innovation by student/young sides
33:00 "TikTok is fascinating"
34:38 Reviewing plans for short videos for sides
37:06 plans for event-related short videos
37:38 Could we have live videos feeds on 1 May 2025?!
38:46 Do you want a short video made for your side?
40:22 How do we continue the discussion?