Design makes social change: Harry West at TEDxMadrid
Channel: TEDx Talks
Date: 2011-10-17

Harry West, designer and CEO of  Continuum, an innovation consultancy company with offices around the world, explains why commerce is a very powerful leverage when we speak about social innovation. For a designer,  to improve just a little a product, por example a diaper for the chinese market, that will be used by millions, and make it cheaper too, is a first great step for a real social change.  Same thing for financial products that in Latam will be able to improve life of women, really.  In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)