Imperfect Produce Finds A Home For ‘Ugly’ Produce.
Channel: WMX Presents
Date: 2017-09-28

Did you know that if fruits & veggies aren’t pretty enough for grocery stores they get thrown away?! This is what happens to the 1 in 5 fruits & veggies grown in the U.S. that don't meet the cosmetic standards that are implemented by marketing executives at major grocery retailers. This results in billions of pounds of produce going to waste every year. We’re talking about produce that’s just as nutritious, and delicious as “pretty” produce that gets rejected just because it looks a little different.There’s a company that’s trying to change that.

Imperfect Produce fights food waste by finding a home for ‘ugly’ produce. 

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