How to avoid common pitfalls while choosing an impactful brand name?
Channel: Konsälidön
Date: 08/04/2021

Businesses have lost millions of dollars because of not thinking through their brand name. So how can a startup or a small business avoid pitfalls while choosing their brand name?

In this webinar, we discuss what are the best practices when choosing a brand name to protect your business in the long run.

- What is a trademark and how does it impact your business journey?
- How choosing a unique brand name helps protect your business from cheap counterfeits and copycats
- When should you opt for copyrights versus trademark when registering your brand?
- Tools to research brand names before incorporation, so you have something unique and searchable
- Steps involved in registering and filing your brand name
- How to optimize your spend in registering your brand - globally
- Interesting case studies on the importance of trademarks and copyrights

If you are an entrepreneur or small business looking to protect your brand integrity and identity, this is the event for you. This webinar will give you the tools to understand the importance of protecting your brand name and how to go about this yourself.

About the Speaker:

Vivek Singh is a Registered Patent Agent and Attorney at law with Technical, Legal and Business background.

He is featured in the IAM’s list of ‘World’s Leading Patent Professionals 2019 and 2020’ for his well-deserved endeavors in the IP field.

He is a recognized IP facilitator. He has diverse work experience and knowledge of the domains like IP Strategy, IP Prosecution, IP Enforcement, IP Policy and IP driven R&D. He has been providing cost-effective IP solutions to Fortune 500 companies, Start-ups, MSMEs & Individual Inventors.

About the Organizers:

Könnected Law is a NewLaw firm powered by a digital platform. Through our platform, we operate an agile, decentralized and distributed global law firm with very low overheads – which means that our clients see only senior lawyers and lower charge-out rates.

Sagacious Research (Sagacious IP) is one the largest IP research firm globally that reliably supports the worldwide IP community including Large Corporations, Small & Mid-size Corporations, IP law firms, Licensing Firms, and Universities.

This webinar was organized by Sagacious IP in collaboration with Konsälidön & Könnected Law as a part of their Könnected Insights Web Summit in March 2021.