Rob Hope - Going niche: growth, monetization and traffic retention in a saturated market
Channel: WordPress Cape Town
Date: 2013-12-20

Rob Hope's talk from WordCamp Cape Town 2013

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Download the slides here: http://www.wpcapetown.co.za/wordcamp-2013/slides/WordCamp%20Cape%20Town%202013%20-%20Rob%20Hope.pdf

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Rob tells us his story on he focused going niche, starting small and continuously improved based on reader feedback to grow the loyal following it has today.

He also talks about how advertising is not the only way to monetize and you need to focus on different "layers" of income streams. He tells us how consistency, quality and hard work are the key ingredients to growing your audience and increasing your market share.

By focusing on growing the readership, One Page Love (http://onepagelove.com/) has allowed Rob to quit web development work and now focus on his passion project full time.

If you want to hear about his lessons, tips and monetization strategies make sure you don't miss Rob's talk at this year's WordCamp Cape Town!