Pivoting Mid-Flight - An Experience Report by Owen Rogers
Channel: ConfEngine
Date: 22/04/2013

Early-stage startups pivoting to achieve product-market fit is all the rage in Silicon Valley. However, for companies with established products and an existing customer base, pivoting can be a fairly painful and difficult process. This experience report covers my company's experiences, trials and rewards, of pivoting to pursue a new market with a new product without sacrificing our existing revenue stream.

Speaker: Owen Rogers (@exortech)
Product lead, Pulse Energy

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