How to get clients ASAP?
Channel: George Kao
Date: 22/10/2015

I often get asked: "How do I get clients quickly?"

There are 3 important factors to help you achieve this.

Factor 1. Quickly improving the fit between your offering and your audience.

Imagine you met someone with a rare disease.  And, imagine you are able to show them that you have a cure for their disease, or at least bring a lot more relief to that suffering person.

In this case, you don't have to do much selling at all.  

You just have to demonstrate to that person you understand their illness, and ideally show a few examples that you've helped others just like them, and they will quickly become your patient/client.

On the other hand -- let's say you were offering that *same* solution to a random group of people (or even your own family and friends) who *don't* have that disease.  And they don't know anybody who does.  You will be talking until you are blue in the face, and nobody will become your clients.

You see: it's all about the fit between your offering and the audience you're talking to.

Another example: let's say you have an amazing solution that can cure *many* diseases, from a common cold to a rare type of cancer.  

You think "I will tell everyone that my thing can cure everything."

First of all, people probably won't believe you.  It sounds too good to be true.  

Just about everyone you talk to is naturally skeptical, in this modern society where we see so many advertisements.  

Even if our own family or friends try to sell us something that is supposed to cure many things, we are skeptical, and yet, we love them.

Instead, you have to fit the offering to the audience.  If you're talking to someone with a common cold, talk about the common cold, and how it feels, and how exactly your solution cures the common cold.  Don't say it cures everything, because again you are making yourself a target of skepticism.  *Say the thing that matters to the person you're talking to.*

So, improve the fit between your offering & your audience.  The more quickly you can do this, the more quickly you get clients.

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Factor 2. Scaling up your outreach.

If you talk to 10 people, and get no clients, don't tell me you can't get clients.  You only talked to 10 people.

(I'm not even sure they are the right 10 people, or that you said the relevant things to them.)

Talk to 100 people.  

If 100 people is not enough, talk to 300 people.  

If 300 is not enough, talk to 1,000.  

Of course, you may decide to do this through your email list, or social media, or promotional partners, or advertising.

That's called scaling up your outreach.

If you want to get many clients quickly (which is a massive result), you must be willing to take massive action.

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Here's the good news: the first 2 factors (offer/audience fit, and scale of outreach) balance each other out.

If you have an offering that is perfect for the 10 people that you are talking to, they could *all* become your clients.  

But if you talk to 1,000 people who aren't a good fit for your offering, none of them could become your clients.  You see the difference?

You either quickly find the right audience, and experiment with the right things to say to them...  or, you have to talk to lots and lots of people, and get lucky that a few of them are perfect for your offering.

Alternatively, you have to be willing to change your offering to fit the people you *already* have access to.  Offer something they already want.  Ideally, something they're already paying for, but you could do a better job of it.

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This brings me to my 3rd factor: Openness to Learn & Change.

The more open you are to changing your audience, or changing your offering, or trying different methods of outreach, the better your chances.  

By being open to learn from your own actions and to experiment with new ideas, you *will* find the right fit between your offering and audience.  And you'll find the right outreach method for your energy, that will meet your goals.

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