Your Dealer Data is not Enough to Advertise Effectively | Rex Briggs | Automotive Digest
Channel: AutomotiveDigest
Date: 02/06/2015

Most dealers have only one kind of data –their own. Rex Briggs of MarketingEvolution says that that’s not enough to have a successful advertising campaign. 

Dealers need to run all the data possible through an optimizing algorithm to calculate where to spend the next advertising dollar.  From this, you can effectively turn to a Media Supply Side Platform to decide what ads to buy to reach whom and where.

Rex Briggs, Founder & CEO, MarketingEvolution.