Social Confidential: How Chipotle Mixes Internet Culture with Burritos and Guac
Channel: ADWEEK
Date: 2020-10-28

For fast casual restaurant chain Chipotle, social listening is a key component of their social media strategy. They are keenly aware of customer habits and quickly respond to user-generated content, including the often-comedic mis-pronunciation of the brand’s name.

Simply, but with a lot of hard work, Chipotle (@chipotle) has embedded itself into internet culture.

In the latest episode of Social Confidential, learn how Chipotle’s marketing reaches beyond their core customer.

#Chipotle #Twitter #TikTok
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