The problem with "knowing": Bryan Gott at TEDxFayetteville
Channel: TEDx Talks
Date: 2014-05-29

Bryan Gott is a creative strategist and brand experience consultant who works with individuals and companies to refine their brand stories and identify areas of competitive differentiation through product innovation, amplified service and physical space design.
He has spent the last 20 years leveraging his experience in both the Arts and Sciences to tell the stories of his clients that bring to life their brand in the heart of the consumer. His love for startups and companies on the rise has placed him in the early years of the likes of Thompson Murray (now SSX), MARS Bentonville and Collective Bias. He now uses his learnings from building companies to work with small to large businesses on their own branding and business development projects.
Gott is the founder and CEO of the Gott Group. Besides his own client list, he currently holds acting positions of Senior Creative Strategist for CJRW, Creative Director of Retail Innovation for Champions for Kids, Chief Experience Officer for Modthink and Senior Brand Advisor for the Velocity Group.
Prior to forming the Gott Group, Gott was VP Creative Director over the EDG division of MARS Advertising. As cofounder and team lead to the "Experience Design" group, Gott worked with brands such as Clorox, Colgate, Black & Decker and Universal Studios to positively affect the product, brand, and category experiences of the shopper/consumer across various retail channels. EDG was engaged for several category reinventions as well national product launches like Walgreen's NICE! and Good & Delish lines.
Previous to the EDG team, Gott was the founding Creative and VP Creative Director of MARS Advertising, responsible for managing Creative, Production and Traffic services for all of the Walmart MARS business as well as playing an active role in the creative development of the Bentonville, Chicago, New York and Detroit offices.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)