Hypebeasts and the Sense of Self — Using Erving Goffman’s Face Theory
Channel: Artem Alexandra
Date: 09/02/2020

Face Work, a theory by Erving Goffman, is something that is very prevalent in our daily lives. In this video, I talk about how businesses are fully well aware of our high value and defensiveness of our face, or our sense of self, and exploit this in order to make a large profit. This is something that I see as wrong and my aim with this video is to shed light on the fact that businesses exploit our inner human psyche very much so on purpose and this is how many businesses are successful and made their success in the first place. Some examples that I run through are brands like Supreme and LuLaRoe, two very different companies but two that still use very similar tactics in their marketing and business model. 

Corey Anton's Youtube page:
https://www.youtube.com/channel/UCKVncWM_TniOhlwwQHyu1ug
Brilliant, brilliant, brilliant guy! 

Redbubble link for merch:
https://www.redbubble.com/people/artemalexandra/works/44807180-space-girl
Link for last week's illustration (also available in green): 
https://www.redbubble.com/people/artemalexandra/works/44602591-ball-of-light 

Blog: https://artemalexandra.com
Etsy: https://www.etsy.com/shop/ArtemAlexandra 
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Patreon: https://www.patreon.com/user?u=16537180

[EDITS] I was mistaken when I said that Erving Goffman was Anton’s teacher, it was another brilliant communication philosopher named Bateson that was his mentor. Also, I kept accidentally says Goffming because his first name is Erving, so my apologies for that! Also also, in the end, I say I’m super busy and have a full adult’s rent, I really meant a job, hahah, but those are the same thing, right?

#hypebeast #art #commentary