📌 How to Find CORE VALUES for your Small Business During Crisis - BizHack Small Business Marketing
Channel: BizHack Academy
Date: 2020-07-08

In this webinar, we define core values for small businesses to help guide you during times of crisis. Follow along and learn how to be prepared for a successful pivot. 
 
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Knowing your core values for small businesses offers the guiding light for the giant pivots you might be forced to make in rapidly changing circumstances. Defining and consistently revisiting these values will guide your growth, lead your management, and sustain your business during times of duress. 

Core values form the foundation of who you are and how you serve, both in business and life. At #BizHackAcademy, we give you the tools to define your core business values so you can be ready for whatever life throws your way.

🤔What Are Core Values In Business and How Can You Find Yours?
As our valued guest of today’s webinar, Jennifer Hudson, President of ThinkBeyond Public Relations, teaches us why creating a plan to align with our true #corevalues is important during dramatically changing times. 
Hudson suggests that you can clearly communicate your essence by understanding your core values, which she refers to as the Soul of the Machine. 
When learning how to write business core values, consider the following concepts:
👉Defining who you are not plays just as important a role as defining who you are.
👉Clearly communicate what you do as well as what you strive to be. 
👉Differentiate your brand by playing up what makes you extraordinarily unique.
👉Your values will inform your team and employees on how to interact with stakeholders consistently.
👉Walk the talk: Customers want authenticity and believability and react negatively if your behaviors and words mismatch.
👉Captaining the ship of your business is your responsibility and yours alone.
👉Define your core values alongside your team to ensure internal alignment.
Hudson also suggests some of the most successful ways to communicate core values, including:
 👉Boldly place your values and mission on your website.
👉Use your values to tell the story of your business with a focus on customer stories.
👉Communicate what you stand for through your social media channels.
👉Publicly recognize your employees who walk the core value talk through awards, company communications, or other creative appreciations.

💡Here Are 3 Ways Core Values Can Help Small Business: 

Tip 1: Use your core values for small business to create your mission and vision statements
Your #MissionStatement is the language that showcases what your business stands for. 
Your mission statement should stem from your core values and vision to describe what you do, for whom, and to what end. 
👉 Use motivating language 
👉 Be clear and concise
👉 Speak directly about how you plan to serve your customers, partners, employees, and community members 
Your #VisionStatement describes the way you envision your business moving forward. It gives voice to your unique view of the world. 

Tip 2: Practice the behaviors your core business values preach
Once you’ve defined your small business’s core values, describe the associated behaviors you plan to enact. 
Set expectations for yourself and the people you work with, and the people you serve. 
As your business grows and you begin to partner with others and hire employees, you want to make sure you create values alignment. You must be willing to attach systems, practices, policies, and budget to your core values. 

Tip 3: Using core values helps you pivot during a crisis 
During a crisis, panic usually ensues, which is why already having a well-thought-out plan to turn to can calmly steer your ship to safety. 
Hudson recommends exploring ways to align your core business values with current events. She calls this how you “walk the talk” while staying true to your core values.
When core values are not defined, staff, partners, and franchisees are left to fill in the blanks. It’s easy to find yourself in a similar situation in a moment of crisis. 
Hudson stresses the importance of constantly revisiting your current business environment through the lens of your core values. 

🙌Connect With Today’s Public Relations Expert:
Jennifer Hudson https://www.linkedin.com/in/jenrhudson/
📚Useful Resources:
ThinkBeyond Public Relations https://www.wethinkbeyond.com/
How To Pivot Successfully During The Pandemic https://hbr.org/2020/07/how-businesses-have-successfully-pivoted-during-the-pandemic