State of the Consumer: Black Friday, Cyber Monday, and the Implication for the Year Ahead
Channel: Suzy
Date: 2021-12-02

What’s in store for this holiday season and will it have lasting implications for 2022? Between the rising cost of production, advertising, and fulfillment, along with the potential death of third-party cookies, the 2021 holiday season is revealing a set of challenges for brands that may persist into the coming year. Given the many economic circumstances driven by the effects of COVID, which brands’ marketing strategies successfully drove purchases and which consumer shopping behaviors are here to stay?

Join Suzy’s Founder & CEO Matt Britton, alongside MikMak’s Founder & CEO Rachel Tipograph, for a newsworthy conversation about shopping trends coming out of Black Friday and Cyber Monday. Tune in to learn about how consumers shopped this holiday season and what brands can incorporate into their planning for 2022.

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