A love of designing beautiful things for over 15 years, Lilli Keinaenen on SCTV /BDRTV
Channel: Benjamin Douglas Ray
Date: 2021-04-19

My guest Lilli Keinaenen and I discuss has her love of designing beautiful things for over 15 years on [Sustainable Cannabis TV Ep. 43].

In 2016, she went all-in with the burgeoning legal cannabis industry, working with advocacy, dispensaries and B2B clients, as well as craft cannabis product brands — from edibles and beverages, to topicals and smokables.

Lilli is the founder of Changemaker Creative, a Northern California creative agency, and recently joined the cannabis beauty brand Green Bee Botanicals as Chief Creative Officer.

Life before cannabis was with sustainable consumer products, environmental and social justice nonprofits, ad agency work in both Europe and the Bay Area.

changemakercreative.com
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This is show is sponsored by Eight Saints Brand Organic Hemp CBD products. Click here to view: https://lnkd.in/eBV5huP For 25% off all products use coupon code: L25

If you want to have a dialog about growing market share through digital marketing and branded content, shoot me a DM.

About Benjamin Douglas Ray:

I work with corporations, boards, entrepreneurs, HNWI, and C-level executives to accelerate their brands, products and initiatives to gain market share. If you need rapid growth, innovative solutions and verifiable results, let's talk.

I have grown, positioned and promoted multiple companies for, fundraising, merger or sale; to scale or enter new markets.  I have pioneering large-scale innovative programs in Oil & Gas, Technology, Political Affairs, Sports, Nutrition, Commercial Real Estate, Food & Beverage, Hospitality, Travel and the legal Cannabis industry.

PROFILE of SKILLS and QUALIFICATIONS

• Provides mission-critical strategic counsel and advisory services.
• Develops and delivers formal business plans/presentations to partner/investors.
• Develops high-level industry pitches, speaking and presentations to private and large public groups.
• Public face and community liaison with regulatory, governmental and industry groups.
• Lead capital raises; pitching and closing private investment.
• Lead for evaluating Canadian Securities Exchange listing options.
• Lead for positioning entities for fundraising, merger, strategic alliances or sale. 
• Complex problem solving.
• Team coordination and collaboration.
• Critical thinking in logic and reasoning.
• Reputation management.
• Cross-functional service orientation.
• Intelligent decision-making and judgement.

I excel by:

• Taking action through courageous leadership.
• Demonstrating resilience.  
• Showing genuine care in the issues stakeholders value the most.
• Having the ability to change and adapt quickly and readily to the unknown.

Previously, I worked with clients such as McDonald’s, Chipotle, Jimmy John's and Naked Juice as a Chief Marketing and Growth Officer for my digital advertising agency Xylem Digital.

I am highly skilled at utilizing digital marketing, video marketing and interactive communications.

• Digital transformation and execution, including a 360-degree reviews;
• Highly tailored fully-integrated content marketing strategies;
• Digital strategy and full-service digital marketing (Web, SEO, Video, Email, Social);
• Defining and communicating company, product, service, or personal brand;
• Growth initiatives;
• Awareness campaigns;

I do #linkedinlive interviews.
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I am the founder of Eight Saints Organic CBD products. https://eightsaintsbrand.com

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I was recently the Chief Marketing Officer for Tread Global. https://treadglobal.com

#entrepreneurs #innovation #business #marketing #ecommerce #socialmedia #entrepreneurship #products #retail #benjamindouglasray #cbd #hemp  #techcompany