Go Luck Yourself with Andy Nairn, CSO & co-founder of Lucky Generals
Channel:  Ice Cream for Everyone - Willem van der Horst
Date: 24/04/2021

For this episode of the podcast I'm joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency based in the UK and USA.

Andy is one of the most respected and awarded brand strategists in the world, and he is publishing a new book: Go Luck Yourself, 40 ways to stack the odds in your brand's favour. The book coming out in June 2021, and you can already pre-order it now.

We talked about luck, Andy's life and career, and this being the podcast where play meets strategy, Andy was gracious to participate in a playful exercise we put together with a couple of examples of exercises to come up with possible ideas for Go Luck Yourself's fictional book launch event. We used inspiration from newspapers we had bought for the occasion, and I prepared a randomised table to have some inspiration to get us started. It was good fun, and I hope you enjoy listening or watching it as well.