3 DUMB Mistakes I've Made as an Entrepreneur (And How to Avoid Them)
Channel: Benson Sung
Date: 06/04/2018

I didn't become a successful entrepreneur without making HUGE mistakes along the way. ► Subscribe to My Channel Here: https://www.youtube.com/channel/UC0Fe3gvFeXNsTT6nyTZPeYw
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As Einstein has said, "Anyone that has never made a mistake, has not tried anything new." But, look at you, you're watching this video, you're improving, you're learning. You're not on Facebook playing Candy Crush, wasting away your life. It gives you personal enjoyment, but it does not define your success. And how can you become successful in our crazy world? I want to share with you the mistakes that I've made and how you can be successful online. 

Mistakes Entrepreneurs Make #1: Lack of focus
The first reason why most people fail is that they have a lack of focus on what they want to do. They're not focused on solidifying themselves on a specific platform. So, for example, my focus is establishing myself on YouTube, LinkedIn, and Facebook. And also on my website. Those are the three core channels of communication I focus on social. And I make sure I go deep and establish myself very solid on those bands. 

One of the big challenges that a lot of business have, and entrepreneurs is they have shiny object syndrome, you know they wanna focus on jumping on multiple different platforms, multiple different things, the new fancy object, fancy social media, and then they start jumping on these things, and then without going deep on it, they go very wide, but they establish a minimal, small following on those things and they don't go deep. You want to go deep on anything that you do. You want to have a laser focus on it. That's one of the biggest mistakes I see entrepreneurs who fail online do, is they don't go deep but they go wide, and they wonder why because they keep jumping around and jumping around.  

Mistakes Entrepreneurs Make #2: Short-term focus
The second biggest mistake, and the main reason why entrepreneurs and businesses fail online, even if they're generating a million dollars, or six figures a year, this causes them not to last, and they fail for sure. They have a short-term focus on what they want to do, and they want to monetize on their audience right away, immediately. They're so short term, and they're so tactical, that all they want to do is they want to drive traffic, sell affiliate offers, all the stuff that you hear, you know drop shipping, FBA, whatever it is that gets to the money in the shortest amount of time. Now the people that are selling you these courses, selling you these ideas, it's almost as awful as the biggest scam in the world, passive income.  

Focus on the long term, that's how you're going to be successful. You want to make sure that you have income, you want to build a successful business that lasts five, ten, 15, 20 years from today, or even into your whole lifetime. And the way you do, that is not by reaching out to an audience, telling them to give you money, using scarcity, using urgency, and I've seen it all. I've seen all the people that people do all these fake scarcities, fake offers, cheap discounts to get the money up front, to get the money now, reoccurring subscriptions that don't end so they can bill a ton of money. 

Mistakes Entrepreneurs Make #3: Tactical focus
The third mistake and one of the reasons why most entrepreneurs fail, is they are so tactical focused. They really just do, what is the next, they're thinking what about what is the next technology, is it this Facebook post, is it this new ad that they should run, is it this new platform, is it this new software they should use to be able to collect their e-mails if this is new. New technology this and that, all these different things, and they're tactical. They focus on the short-term stuff, they focus on just platform and stuff and technology, thinking that it is going to make a difference. I'm here to tell you that technology doesn't trump human behavior. It does not trump results; it does not trump your success. 

Everything that's in the Digital Marketing University on my website are principles and foundations that are going to be successful. It's going to be here, it was here 100 years ago, thousands of years ago, it's going to be here today, and it's going to be there in the future as well. Focus on things that have tried and true, and that's always going to be there and not on technology that's always going to change. Build the foundation of your business, because that's how you're going to be solid and how you're going to be successful.

Digital Marketing University:
https://bensonsung.com/digital-marketing-university/