#LOL Plymouth (‘Let’s Obliterate Litter’)
Channel: LetsCleanUpBritain
Date: 2015-01-16

In partnership with the Plymouth City Centre Company, Clean Up Britain (www.cleanupbritain.org) ran a high profile anti-litter pilot project campaign - #LOL Plymouth (‘Let’s Obliterate Litter’) - which took place in Plymouth over a two-week period from January 17th-31st, 2015. The campaign engaged the community living and working in the city centre, in a positive campaign by offering physical rewards (such as free tickets to see Plymouth Argyle, money off vouchers or even a free bag of chips!) to people for putting their litter where it should be - in the bin.

We believe that we can inspire significant and sustained attitudinal and behavioural change in relation to litter among the worst offenders - males (and females) aged between 14 and 26 - by taking an unexpected and engaging approach.

In the same way that drink driving and dog fouling have become socially unacceptable - we want littering to become socially unacceptable too.