AFH Episode 14 - I've Built A Product But Nobody Is Buying It
Channel: How Great Marketing Works
Date: 24/09/2021

REAL QUESTIONS FROM REAL ENTREPRENEURS
We’ve got two examples of this, this time.

I've created a course in the past that I know everybody needs but nobody bought. Now I'm creating another mastermind course to see if that will work. I want to listen to the market and hear what they want and I'm changing the tone of the marketing but I just seem stuck. 

And the second question on this topic:

I have got a product I believe is good and is valuable but it’s not selling. What do I do?

As you can see this is a common challenge that people hit. Here’s some things to think about. 

1. IS YOUR MESSAGING ABOUT YOU OR ABOUT THEM?
2. USE THEIR LANGUAGE NOT YOURS. 
3. IS THE MESSAGE CLEAR?
4. CHECK THAT YOU KNOW WHO YOUR CUSTOMER IS
5. IS THERE A MARKET FOR YOUR PRODUCT
6. PUSH THROUGH & BUILD THE ENGINE
7. CHECK THAT YOUR MARKETING ENGINE IS WORKING
8. IS EVERYTHING ALIGNED

Something to leave you with here:
YOU CAN SAY THE RIGHT THING ABOUT A PRODUCT AND NOBODY WILL LISTEN. YOU’VE GOT TO SAY IT IN A WAY THAT THEY’LL FEEL IT IN THEIR GUT. BECAUSE IF THEY DON’T FEEL IT NOTHING WILL HAPPEN. 
BILL BERNBACH

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