Webinar - The Brand Idea: The Secret to Managing Your Values-Based Brand - 2015-04-09
Channel: TechSoupVideo
Date: 10/04/2015

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How can you more effectively manage your brand to achieve your mission? Nathalie Laidler-Kylander and Julia Shepard Stenzel, authors of The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity discuss their framework for nonprofit brand management.
 
They will describe the strategic role a brand can play in achieving mission impact, supporting collaboration, and strengthening organizational cohesion. Their research draws on interviews with over 70 organizations and offers a new way of understanding and managing your brand.
 
This event is best suited for nonprofit organizations, libraries, and churches looking to further develop their brand idea.