Understanding the Bigger Mobile Marketing Picture - Naftali Goldsmith
Channel: VMA Media
Date: 23/06/2015

Naftali & Ty discuss how Naftali’s background in mobile including the perspective it gave on both how mobile is becoming a fully formed medium as well as clarifying how to navigate the complexity of a multi-screen environment. Marketers need to understand the ramifications of users bouncing back and forth between in app, mobile browser, and desktops on their campaign strategies as well as how to safely navigate privacy issues.

While not yet perfect, it is now possible to connect users across all devices. The implication: we should be thinking person, not channel based strategies. As consumers have become more sophisticated so to must brands.

Featuring:
Naftali Goldsmith, VP, Mobile, Xaxis
Ty Braswell, Founder, Creative Digital Strategies

Filmed at Mobilenomics Deer Valley Summit, 2015
http://vmamedia.com/event/mobilenomics-summit/