Tesla Tequila: Elon Musk and his Brilliant Idea for Marketing | Marketing by John
Channel: John Timmerman
Date: 2021-01-29

Branding is king. The importance of your brand outweighs any other marketing tactics. The core is all about the brand, baby. 

In this episode, I tell you why it's brilliant that Tesla got in the tequila game. Hint:  premium. status. symbol.

Your marketing inspiration needs to include premium brands creating a desire for people to latch on whether you are selling a car or a bottle of tequila. 

When people want to become your customer and own your product as a status symbol- score... you've done something right.  

So hit play and let's look at how status and scarcity breed brand loyalty.

🧑‍💻 Link: 
Tesla Tequila: https://teslatequila.tesla.com/

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Teslaquila: Elon Musk and his Brilliant Idea for Marketing | Marketing by John
Episode: https://youtu.be/0EA6FMLUwd8

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Teslaquila: Elon Musk and his Brilliant Idea for Marketing | Marketing by John
Episode: https://youtu.be/0EA6FMLUwd8

DISCLAIMER: The information in this podcast is my personal observations and opinions, and are not endorsed by anyone or any business mentioned in the video.