Witness transformation unfold as academia and community unite
Channel: Slate and Mortar
Date: 13/03/2024

The Warwick Institute of Engagement (WIE) commissioned us to produce a suite of films that would encourage participation in its Collaboration and Co-Production Fund project. The project encourages members of staff within the university to actively engage with outside organisations and partnerships, in developing collaborative projects that actively benefit the public at a local and national level. The film’s objective was to bring the scheme to a wider audience and to encourage take-up and applications.

The development of the films involved a slightly different process than the ‘norm’. It was clear from the start that the budget wouldn’t allow us to film all the current projects independently, so we’d have to drop in on a select few and ask the project leads on the others to provide their own digital assets, or user-generated content (UGC). To facilitate this, we offered and delivered a UGC workshop to all group members on-site at the university. Our Head of Creative ran the workshop, going through topics such as ‘Framing a shot’, ‘Ensuring good sound’, ‘How to write a voice-over’ and ‘Basic lighting techniques’ and gave the group members the basic skills needed to create their own content, which they could then supply for us to edit.

One of our videographers then filmed each of the projects that had been selected for inclusion in the project, capturing footage which would be then supported by the UGC footage shot by the participants, giving the edits a true multi-format feel. The main narratives for the films were built from a series of interviews, shot with the project leads over two days. As there were a large number of interviews to film, and time was limited with each of the contributors, a simple backdrop and lighting set-up was utilised, allowing contributors to turn up at an allotted time to complete the interview with minimal intrusion on their days.

Editing involved constructing basic narratives from a range of contributor soundbites which was then developed through a round of amendment and feedback cycles with the client. Once we were all happy with the direction, the b-roll and UGC content supplied by the project leads were incorporated into the edit.

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