Bivariate Statistical Tests in Marketing Research Using Excel - Introduction
Channel: Dr. Baker SDSU Marketing
Date: 04/08/2020

0:22 - Why won't the statistical software always "save us" when we're undertaking statistical analysis?1:05 - Why do we need basic data preparation and modification skills?
2:35 - Introduction to the PROCESS for identifying how to select the right statistical test to use
3:00 - Introducing the three examples we'll be using for our first set of statistical test videos in Excel
4:22 - The "Statistical Test Selection Roadmap" (PDF here: https://drive.google.com/file/d/1VFro6vhyHZiZJsiTA64NfaMJZf3jyTLU/view?usp=sharing) we use to guide us through the selecting the correct statistical test to use
5:55 - Outlining what is coming up in the next videos