How to build your business using promotional video - LawnsOne: Turfing
Channel: Zoomfilms, effective video for business.
Date: 28/09/2021

Using promotional video as part of your marketing strategy is essential in this now internet-base society. Video can be watched anytime, anywhere on phone, laptops, tablets making it extremely versatile and profitable. It can be used as a marketing tool across all social media platforms as well as within emails, Youtube, website, at event/trade shows or on location / in-store. 

Another benefit of video marketing is that it builds relationship between a brand and their target market - this will drive engagement and bring an aspect of trust and reliability. Video increases backlinks (link on someone else website that send the reader to your own site) - this is crucial for website SEO (search engine optimisation.) 

LawnsOne is a family-run, independent business that's specialises in Lawn care across Kent, South London and the South-East. When LawnsOne first contacted Zoomfilms, a year plan was put together to collaborate and produce a series of videos promoting their services. 
The goal is to position LawnsOne as market leaders within their field and as a result of a successful first year, LawnsOne has now signed up to a following year with Zoomfilms to continue producing promotional and corporate videos. 

Using video in marketing has become necessary. It is the most effective way to engage your target market. Creating engagement in your communications is important as demand continues to grow for content, and many people are creating their own video for the sake of video standards will need to improve to capture your viewers' attention.

If you would like to know more about how you could be using video as a way to promote your business as well as building brand awareness and providing great return of investment contact https://www.zoomfilms.co.uk/contact/ here.

Zoomfilm's is a full-service video production company based in Kent to service London and the South East of England. We provide specialist video production services as well as aerial (drone) video and photography. We produce effective videos for business, including corporate promotional video, testimonial video, animation, infographics, event videos as well as aerial video and photography. 

Corporate identity is an aspect of marketing management and strategy. All large corporations spend hundreds of thousands of Pounds on their CI to ensure that their corporate identity is consistent, your brand deserves the same, and there are different price points that makes video animation accessible to all size businesses.

Our specialist video producers will design and create the right animated logo and infographics for your brand. Our teams are specialists in all aspects of video production, we are fully insured and compliant with the CAA for all of our drone filming and aerial operations.

In order for your brand to build trust with your target market, you need to send direct, succinct messages to them, the way your brand is presented to them should be consistent - this is a very powerful silent influencer that assures them that § It also makes your marketing content and visual communication easily and instantly identifiable to your market. Because video has become the go-to marketing tool online, it follows that your Corporate Identity (CI) should play a large part in this. ZoomFilms uses animation to extend the benefits of CI by engaging your market with motion. Your logo should complement your brand, animation of your logo is important, ZoomFilms draws on decades of Television Advertising and marketing expertise to design an animation that complements your brand, arrests your target markets' attention and engages them in your communication from the beginning.

Visit https://zoomfilms.co.uk for more examples of our work