Network on easy mode | Toolbox Series | Art of Charm
Channel: Art of Charm
Date: 2024-02-01

We're wired to seek validation from our community.
When others approve of or like someone. 
It triggers a sense of trust and comfort in us. 

→ This is not just a social nicety. 
→ But an evolutionary tool for building strong, cohesive groups.

The concept of social proof stands out as a pivotal factor in enhancing likability and success. 

Social proof is our tendency to like and trust people who are liked and trusted by others in our network.

(No wonder marketers hammer this all the time)

When we interact with someone who comes recommended by a friend or colleague. 
Our initial perception of them is positively influenced. 

This phenomenon is rooted in the trust we have in our own network.

For instance, if a friend brings a guest to your party. 
You're naturally inclined to view this new person favorably. 
Simply because your friend does.

Want to know some strategies on how to make this work for yourself?.

We have a whole Toolbox episode giving you scientifically backed strategies to network on easy mode: https://open.spotify.com/episode/6ACPfjhT6SS5cDMB1nWKOl?si=3b62f0bc9fa04b6e