Is NAMM Show Dying? Major Brands Pull Out & the Shocking Future of Music Trade Shows!
Channel: Dr OMEB
Date: 2024-01-22

** Is NAMM Show Dying? Major Brands Pull Out & the Shocking Future of Music Trade Shows!**

Explore the NAMM Show with 'The Melodic Marketer,' Dr. OMEB! Discover why Gibson & Fender are LEAVING, the rise of Direct-to-Consumer, and what it means for music's future. 

Dive deep into:
The NAMM Show's HISTORY & impact on music ️
How The BEATLES changed the music merchant game
Why major brands are ditching NAMM, & what's NEXT
The future of music trade shows: Exclusive or public spectacle?

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#MusicIndustryTrends
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Products Used: 
🎤 EV RE20 Microphone: 
https://www.sweetwater.com/store/detail/RE20Bun--electro-voice-re20-broadcast-microphone-with-shockmount-and-windscreen
🎛️ SSL 2+ Interface: 
https://www.sweetwater.com/store/detail/SSL2Plus--solid-state-logic-ssl2-usb-audio-interface 
🎞️ Vegas Pro: 
https://www.vegascreativesoftware.com/us/vegas-pro/
🎥 Camera: 
Samsung Galaxy S23: https://www.samsung.com/us/smartphones/galaxy-s23-ultra/

🌐 check out my website 🌐
www.omebrocks.com

00:00 Introduction
00:31 The History of NAMM
01:19 The Evolution of NAMM
01:45 How the Beatles Changed NAMM
02:24 Capturing the British Invasion Market
03:13 Gibson, Fender, & PRS Bail on NAMM
04:13 What's the Modern Value Prop for NAMM?
04:45 Is This the End for Trade Shows?
05:21 The Demographics Are Shifting
06:19 Is NAMM Comic-Con for Musicians?
07:10 Does NAMM Have an Identity Crisis?
07:45 Is the Gibson Garage the New Model?
08:33 Changes in Consumer Behavior
09:05 Outro