Dave Story - Tableau Conference 2014 - theCUBE
Channel: SiliconANGLE theCUBE
Date: 2014-09-09

Dave Story, Tableau Software, at Tableau Conference 2014 with John Furrier and Jeff Kelly

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Tableau Software, Inc. is well-equipped to navigate the tech marketplace in the coming years, said John Furrier and Jeff Kelly, reflecting on their learnings from the first day of the Tableau Data 14 conference. Tableau has experienced rapid growth, and is in the process of figuring out how to maintain its customer-centric reputation while continuing to expand.

As Tableau grows, it adds members to its ecosystem of partners and increases its software capabilities. Kelly pointed out that this growth may change how Tableau relates to its customers. There are a few ways these changes might ruffle Tableau customers’ feathers:

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1. Tableau markets itself as platform that doesn’t need specialized training to use.

As Tableau’s capabilities expand, using the tools may get more complicated and require Tableau’s partners to step in and offer education as to how business users should navigate new aspects of Tableau products.

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2. Tableau is widely know as a customer-centric company.

As it grows, it will be harder and harder to maintain the level of interaction to which customers have been accustomed. It may fall to the partner ecosystem to pick up the reins.

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Tight integration, Kelly said, will be essential in order to keep customers happy as Tableau grows.