Inside Nickelodeon's First, Splat-tastic Brand Refresh in 14 Years
Channel: ADWEEK
Date: 2023-09-14

The Splat is back.

Launching in 1979 as a channel just for kids, @Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon’s first brand refresh in 14 years.

In the first episode of Adweek’s new video series Brand Rewind, we spoke with Nickelodeon and two of the agencies involved in the refresh to take us behind the scenes of the iconic network’s new identity.

Watch for the inside history of Nickelodeon, and stay for the company’s top executives singing the iconic mnemonic.

#BrandRewind #nickelodeon #branding
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