The importance of knowing the story at the heart of a charity's creation
Channel: Howard Lake
Date: 01/02/2014

"There is a story at the heart of every [charity] founder", says Andy Whyte at the inaugural Clayton Burnett Annual Lectures.

He suggests that every charity, especially those that were established some time ago, should review why the charity was originally created, and try to build that ethos back into its current fundraising proposition and storytelling.

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A Barnardo's fundraiser explains the tragic story behind the charity's commitment of 'No child turned away', and how the charity is returning to its founder's inspiration to inform some of its current fundraising.