Anchoring Bias - how to make your course or membership feel like a steal #Shorts
Channel: Micheal O'Neill - Lead2Launch
Date: 01/06/2023

Anchoring bias is a powerful psychological principle you can use to increase your conversions. 

But most people selling knowledge products don’t know how to leverage it.

Here's the deal: we are more heavily influenced by the first piece of information we see.

This is the 'anchor'. 

This is why during sales, you’ll always see the original price first, so the discounted price feels like a steal.

Anchoring works best with tangible data like numbers. 

We can use Anchoring bias to make numbers appear bigger or smaller.

On your offer page, mention a big number like the cost of your 1-on-1 coaching first.

Then when you reveal the cost of your course or membership, at a lower price point, it will appear much smaller.

This will make the investment someone needs to make to join your program appear more reasonable.

If you enjoyed this video:

1. Follow me for daily tips on how to run profitable Facebook ad campaigns and promotions.

2. Join my free LAUNCH newsletter:
https://michealoneill.com/launch
Discover the secrets to profitable Facebook campaigns and online launches.

#leadgenerationonfacebook #salesfunnel #leadmagnet #leadgen #facebookadsmarketing #facebookadstraining #facebookadsexpert #facebookadsmentor #facebookadscoach #marketingstrategy #launchstrategy #onlinecoursescreator #membershipsite #coursecreatortips