Light is Racist? No, Vox, Color Film Wasn't Made for White People - Jody Bruchon
Channel: Jody Bruchon
Date: 2018-02-12

UPDATE: I posted a follow-up video with my own picture proof that the "brown chemicals were left out" thing is false, using 2000s-era film from Japan: https://www.youtube.com/watch?v=m03Bn3jgP48

Vox published a video claiming that film was historically designed to make white people look good yet by chemical omission it made black people look really bad. The truth is that early film was not very good in general and dark skin doesn't reflect a lot of light in the first place, but of course Vox couldn't resist the opportunity to race-bait and clickbait up a level by dismissing the fundamental laws of physics and instead making it all about race.

Vox essentially argues that light is racist...and that's just plain stupid. It doesn't help that they chose two example Kodachrome photos with obvious biases because the "black" example is shot on extremely low sensitivity Kodachrome while the "white" example was shot after Kodachrome evolved significantly and was over four times more sensitive. The "mixed-race" photo clearly used a flash and while the black children definitely don't look great in it, you're lying if you say that the white kids in the same photo actually look good. Kodachrome's dynamic range is very narrow which makes it hard to take photos of black people correctly without over-exposing their surroundings.

Kodachrome was made in 1935 with an ISO of 10; it evolved to ISO 64 in the late 1960s and eventually some ISO 200 rolls of Kodachrome were produced. Keep in mind that "outdoor daylight" is how ISO 100 film is sold and original Kodachrome was over four times less sensitive than THAT! Photographic film didn't reach high ISO numbers until the 1990s and the C-41 color film process that has been our standard for decades has only been available since 1972.

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