2017 WCRI - Rise Above the Noise
Channel: Boston WP
Date: 14/11/2017

Rise Above the Noise

Susan Finn

It’s just so noisy out there! How can a small business owner “Rise Above the Noise”? Seriously, how can a small business owner utilize her unique talents, skills, voice to differentiate herself from the static out there? We have all heard that great content can be key to your success. This is certainly true.  Equally important is utilizing your “tribes,” your “collaboratives,” your “people” to exponentially increase your reach.

Susan Finn will discuss the incredibly simple, yet profound, philosophy of listening to the questions your customers have been asking you and creating detailed, informative, and non-biased articles centered around answering those questions as honestly and completely as possible.

Garnering content from your collaborators helps deepen the effects of this effort. This discussion will include various methods to utilize your aligned contacts not only to help create great content, but to help grow your brand through digital platforms ( including how to utilize the WordPress plug-ins associated with social media, email marketing, and calls-to-action).

Viewing actual brand analytics and insights, we will view real-time results of strategic digital collaborations. Participants in this workshop will leave with a concrete plan to:

Create content on their site that answers the questions people are asking about their product or service which will establish themselves as a thought leader in their area.
Utilize their content in a number of unique ways to further differentiate their message.
Utilize their communities/collaborations to amplify their message.
Measure the results of their actions!
Intended Audience Type: Content manager, marketer, small business owner

Bio

Susan Finn lives on Buttonwood Farm in Easton. She has 4 children ages 27 to 19 and is married to her high-school sweetheart and best friend, Mitch. She owns a couple of goats, a cat, and a bird, but is most proud of her black German shepherd dog, Kenai (pronounced: Key- Nye) who she has bred for 2 amazing litters. In 2002, Susan and some friends sat around her kitchen table discussing the ins and outs, the ‘how-tos’ and the ‘how-not-tos’, of running their own businesses. The Law of Attraction being what it is, each month, they found more and more women joining their circle to learn, offer advice, and strengthen their business skills through “Tribe Building.” Susan is the founder of the Women’s Business Network of Southeastern Massachusetts. The mission of this group is to offer networking opportunities, and inspire, educate, and motivate women to be the best they can be in their business and personal lives. As Susan immersed herself in the world of digital marketing and all it entails (social media, website assessments, email marketing and more) she realized the incredible satisfaction of educating and empowering small business owners to understand, own and build their online presence in order to grow their business. Susan finds that the incremental and cumulative power of sharing and collaborating within networks can make real and lasting change for small business owners who are ready to “Rise Above The Noise” and collaborate within their tribes to grow their own businesses.

Follow Susan on Twitter: @SusanFinn4