I had a creative moment with an Airwick Flip and Fresh...
Channel: Robert Roehm
Date: 19/11/2011

I bought a bunch of Halloween pumpkin tealights on clearance, and when I came home, it just hit me. Not just the delightful fragrance of my Airwick Flip & Fresh, but this clever idea also.

Airwick should put out a battery-powered candleholder version of this air freshener. Flip the replaceable wall to control the strength. That'll knock the short-lifed competitor's product. Trouble is, will the stores be willing to commit shelf space for that?