Driving Sales at the Front of the Auto Body Shop
Channel: BodyShop Business
Date: 2021-11-18

BodyShop Business Editor Jason Stahl discusses how you can make the front of your shop more sales-focused, including convincing your estimators that they’re not estimators but salespeople. We tend to have a bad view of salespeople, thinking of the sleazy used car salesman, but that's actually what estimators should be doing: selling. Do you know your close ratio? Close ratio equals repair orders divided by sales opportunities times 100.