How to use data cross tabs to analyze amusement park consumers in Simmons
Channel: Chad Boeninger
Date: 2023-02-16

In this video I demonstrate how to use the more advanced cross tab features in Simmons to analyze demographic characteristics of consumers.  I use consumers of the amusement and theme parks industry in this example, though the steps outlined here can be applied to most consumer product categories and national brands.  Note that Simmons is a subscription database, so check with your library regarding access.