Don't go on sale more than twice a year!
Channel: Paul Waddy Ecommerce
Date: 2023-12-04

Going on sale trains your customer to stop buying full price 🔴 

That's fine if you're a price leader, but if you're claiming to be 'quality' or 'exclusive' , then going on sale too often damages your brand and trains your customer to wait until you're on sale. 
Don't go on sale more than twice a year! 🚫 🚫 🚫 

Did you know you can retrain them think that your products are actually exclusive?

Check this out if you're creating a brand that thrives when not on sale. 🤑 



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