Channel 4 - Sunday 11th April 1999  - Adverts and Continuity
Channel: KWJiBo Archives
Date: 11/04/2017

It's Sunday 11th April 1999, and while Kosovo was being bombarded with further air strikes, a certain ex-EastEnder was enjoying her 'Perfect Moment' as the UK's newest chart topper. 

Meanwhile, at 9pm that evening, the folks at 124 Horseferry Road was airing a British made film from the beginning of the decade, which was described by the then movie critic for The New York Times, Vincent Canby, as “a great leveller.” - Nuns on the Run.

These are the commercials and continuity being aired during and after the film:

Commercial Break 1
Vauxhall Vectra (from their 'intro to Madonna's Papa Don't Preach' era!)
Compaq
Cesar Dog Food
Bailey's Irish Cream (Please drink responsibly!)
Sensodyne Toothpaste
Teletext (TV Guide)
Guinness (short version of the advert voted The Greatest TV Advert of the 20th Century. Again, please drink responsibly!)
Persil Non-bio tablets

Commercial Break 2
Scream 2 video (teaser)
The National Minimum Wage (introduced 11 day before - £3.60 p/h or £3 if aged 18-21)
Land Rover Discovery
Walkers Cheese & Owen Crisps (with Michael Owen and, you know who!)
UPS online parcel tracking
Duckhams Car Oil (gone but not forgotten)
The National Lottery (featuring The lottery-funded GT Group Band of Peterlee, County Durham and the voice of the late Ayrton Rodgers)
Scream 2 video

Post programme continuity
Trailer for Mystery for the Mummies: Cave Mummies of the Canaries (voice over by Channel 4 announcing stalward David McLoud)
Slide for Motorbike Madness (announcer unknown)
Trailer for FilmFour in April
McDonald's McRib and Potato Wedges
Intel Pentium III Processor
Batchelor's Super Noodles (starring a very young Martin 'Bilbo Baggins' Freeman)
Guinness (longer version of the advert shown earlier. Once more, Please drink responsibly!)
Terry's Chocolate Orange bar (with Dawn French)
Gillette Mach 3 razor
Renault Laguna Estate
Trailor for Equinox: Living Dangerously (voice over by another Channel 4 announcing stalward, Gary Tezza)

Here is the full Channel 4 schedule for that day:

05.30 Bill & Ted's Excellent Adventures
05.50 The Pink Panther Show
06.15 Animal Alphabet
06.20 Magic Roundabout
06.25 Ivor The Engine
06.30 The Clangers
06.40 Bagpuss
07.00 Salty's Lighthouse
07.30 Bug Alert
07.55 Insektors
08.15 Saved by the Bell
08.45 City Guys
09.10 CatDog
09.45 Planet Pop
10.00 The Waltons
11.00 Hollyoaks Omnibus
12.10 Dawson's Creek
13.10 Doors to Manual: Berlin
13.45 Brussells: Behind Closed Doors – Something in the Air
14.45 Football Italia (Live)
17.00 Travelog Trek. Bhutan
17.25 FILM: Aces High
19.30 The Establishment
20.00 The Real James Goldsmith
21.00 FILM: Nuns on the Run
22.45 Motorbike Madness
23.50 The 11 o'Clock Show
00.40 Babylon 5
01.35 Dark Skies
02.25 For the Love of...Trees
03.20 Hell, Home, Texas
03.50 FILM: Ju Dou

Source. The Times/4-Tel