Can AI-powered content creation revolutionize your marketing strategy? with Cody Schneider
Channel: SalesPOP!
Date: 11/01/2024

Building a Business with AI Content (00:00:00)
Cody discusses the unexpected viral growth of his AI content platform, Draft Horse, and the challenges of sustaining it.

Opportunities with AI Content (00:02:21)
Cody explains the timeline of when AI became usable for marketing purposes and how it can be used for repurposing and creating content at scale.

Empowering Marketers with AI Tools (00:05:12)
Cody highlights the advantage of using AI tools like Draft Horse to empower a small team of marketers, allowing them to produce content at a larger scale and reach a wider audience.

The importance of reaching a broad audience (00:09:41)
Discuss how people consume information and the need for content in multiple formats.

Repurposing long-form content for different channels (00:10:07)
Explaining the strategy of creating long-form content and repurposing it into various forms for different channels.

Using AI to create original content and stay up to speed with algorithms (00:12:14)
Exploring how AI can be used to generate content and adapt to algorithm changes, including using industry expert interviews and AI-generated outlines.

The rise of junior marketers and the use of tools (00:18:20)
Discussion about how junior marketers are using tools to enhance their workflows and ship more marketing material.

The impact of AI on salespeople (00:19:15)
Exploration of how AI is making salespeople in the Philippines more effective in their communication with customers.

Embracing AI tools in organizations (00:20:09)
Conversation about the importance of embracing AI tools in organizations and the potential consequences for those who resist the change.
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