SmileDirectClub on Growth by Enhancing Customer Experience, John Sheldon, CMO | Podcast
Channel: Suzy
Date: 2022-08-08

John Sheldon, CMO at SmileDirectClub, joins Matt Briton on the latest episode of The Speed of Culture podcast in collaboration with Adweek.

Smile Direct Club is shifting its focus towards unaided awareness and adapting its media mix strategy, targeting high-income parents of teens with a challenger campaign and investing in TikTok for digital spending, while managing the innovation pipeline and optimizing customer experience.

Timestamps: 
[04:06] - Consumerization of Healthcare 
[05:35] - Growing the Brand 
[18:56] - Enhancing the Customer Experience

For more insights, visit our blog: https://suzy.com/the-speed-of-culture-podcast/how-brands-can-take-advantage-of-the-consumerization-of-healthcare-john-sheldon Apple Podcast: https://podcasts.apple.com/us/podcast/growth-by-enhancing-customer-experience-with-john/id1617896513?i=1000574776155 Spotify Podcast: https://open.spotify.com/episode/4j6rHMEGsWlAnkQDboD3i2?si=gS0bXz3hT-KMBp3il0aCiQ #podcast #smiledirectclub