Not Data but Trust is the New Oil, Eva Pascoe (Wuthering Bytes 2015)
Channel: AB Open
Date: 29/08/2017

Ever since we opened world’s first Cybercafe Cyberia in 1994, the technology has conspired against us to turn our budding online community from a friendly, trusted cyber-village to a dystopian, post “data storm” apocalypse. What can be done to press the UNDO button? Eva will argue that the Venture Capital obsession with data is missing the point as not data but trust builds the infrastructure for our Digital Commons.

* 

Eva Pascoe is the co-founder Cybersalon.org.

She’s studied Linguistics, Psychology and Ergonomics of Human-Computer Interaction, and Human Trust in Machines and Dynamic Decision Making, and her work has been published in Proceedings of Decision Making Conference.

Eva co-founded Cyberia Internet Café, the world’s first Internet Café in 1994, pioneering the Internet early online/offline communities, online secure payment, and building the business globally across Europe/Asia with Mick Jagger as one of the investors. She has designed the first fashion e-commerce stores for Topshop and Topman, as well as many other High Street brands. She also won the Sunday Times Technology Award and covered tech innovation for The Guardian, Huffington Post and Newsnight.

She now works as Head of Retail Futures at The Retail Practice, a multichannel consultancy in UK and Europe supporting retailers to integrate the virtual and physical to create irresistible and fun shopping experiences. Eva is a co-signatory of a campaign for Digital Magna Carta for UK, supporting Tim Berners-Lee and Cybersalon’s initiative launched at Web We Want Festival in May 2015.