What is Skyscraper Technique in SEO
Channel: Aleem Iqbal
Date: 2021-03-13

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The skyscraper technique is a strategy in SEO that involves identifying popular and high-performing content in a particular niche or industry, and then creating even better content that outperforms the original. This technique is named after the concept of building a taller and more impressive skyscraper than the competition, and it is based on the idea that high-quality content that addresses a specific need or problem will naturally attract links and attention from other websites.

To use the skyscraper technique for SEO purposes, you can follow these steps:

Identify popular and high-performing content in your niche: Use tools like Google search, Ahrefs, or BuzzSumo to identify content that is getting a lot of traffic, shares, and backlinks in your industry.

Analyze the content: Look at the content that you have identified and assess its strengths and weaknesses. What makes it popular and effective? What could be improved upon?

Promote your content: Once you have created your content, promote it through a variety of channels, including social media, email marketing, and outreach to influencers and industry publications.

By following these steps, you can use the skyscraper technique to create high-quality content that stands out in your industry and attracts links and attention from other websites. This can help to improve the visibility and credibility of your website in search results, and to drive more traffic and leads to your site.

It is important to note that the skyscraper technique requires a significant investment of time and resources, as it involves creating and promoting high-quality content that stands out in a crowded market. However, the payoff can be significant, as the technique can help to build a strong foundation of backlinks and high-quality traffic for your website.

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