Launching a Cartoon Series Focused on Bedouin Culture: Zaidoun Karadsheh of Sketch in Motion
Channel: Wamda
Date: 2012-04-23

Zaidoun Karadsheh of Amman-based Sketch in Motion (http://www.sketchinmotion.com/) describes how his animation company creates stories closely linked to local culture. After introducing previous animations Shofit Ainak ("See It With Your Own Eyes"), Nafhat Ailetna, centered around telling funny family stories, Ailet Abu Saleem, focused on health and diabetes awareness, and Ben7ebek Ya Baladna, designed to instill pride in Palestine, Karadsheh reveals how he built a 10-episode cartoon series, Al Masageel, which aired on MBC TV (http://www.mbc.net) over Ramadan, to reflect all of the realities of Bedouin life today- the modern and traditional- to a generation of young Jordanians.