Ron James's Vision  of the Future of The Union Tribune Newspaper in 2004.mp4
Channel: sduptownnews
Date: 2012-01-09

I was editorial manager of SignOnSanDiego.com the website of the Union-Tribune from 2000 to 2009I produced this video for a managers dialog at the Union Tribune in January 2004 to help the print newsroom understand the opportunities of leveraging their existing print staff by producing news and content for print, online, video and audio on demand and traditional radio and television. Unfortunately, it not only fell on deaf ears and furthered the alienation between the print and online staff... mostly because of turf war mentality and the lack of leadership from the very top of the organization.