TheWebConf 2022 Sponsor Talk by Pinterest - Andrew Zhai: Powering the AI Inspiration Engine
Channel: ACM SIGWEB
Date: 12/09/2022

TheWebConf 2022 Sponsor Talk
Powering the AI Inspiration Engine

Andrew Zhai, Pinterest
Monday April 25, 2022 - 17h30 CEST

Slides: https://www2022.thewebconf.org/wp-content/uploads/Sponsors/WWW2022-Pinterest.pdf

At Pinterest, we are driven by the goal to bring everyone the inspiration to create a life they love. Delivering inspiring content to our users is no easy task, but machine learning makes this possible. Across our entire ecosystem, ML is the engine that powers personalized recommendation feeds to match our users’ dynamically evolving tastes, enriches content through knowledge graphs and learned representations, and finally empowers our users to take action on their inspiration through emerging technologies such as AR and generative AI.

In this talk, we will share lessons learned through years of research, development, and experimentation. We will discuss (1) our architecture for inspiration, from our information extraction systems enriching our content corpus to recommendation feeds, (2) advances in personalization through leveraging computer vision, NLP, graph neural networks, and sequence modeling to capture the temporal behavior of users and learn better representations, (3) the importance of ML industrialization to building sustainable innovation, and (4) open-ended challenges and disruptive technology we are investing in for the future of inspiration.