Don't Make This Mistake Engaging Influencers
Channel: Jason Falls
Date: 2022-07-15

Brands and agencies often approach content creators and influencers with a predetermined request for what creative (copy, art, video, photography) they wish to have them create for an influencer collaboration. But that takes the power the influencer brings to the table out of the equation.

My tip of the day is to let the creators decide what the creative is based on your goals and objectives.

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