Webinar: Product-Led Growth for B2B & B2C SaaS by Canva Product Lead, Anshul Patel
Channel: Product School
Date: 11/07/2022

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ABOUT THE SPEAKER:
Anshul is a Product Lead working on user growth at Canva. He started with the company as a Product Growth Lead focused on their presentations and video products. Before joining Canva, Anshul worked as the Head of Product Growth at BrowserStack, where he led product, strategy, and monetization endeavors to grow engagement and revenue.

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Founded in 2014, Product School is the global leader in Product Management training with a community of over one million product professionals.

Our certifications are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon. 

Designed to fit into work schedules, our live, online classes are held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs. You’ll learn how to build digital products from end to end, lead cross-functional teams and land your next product job or promotion.
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We are committed to pushing the product management industry forward. We published the Amazon bestseller, The Product Book (Get your copy here: https://bit.ly/3DsKdC9) host over 1,000 free events per year, The Proddy Awards, and ProductCon, the largest multi-city conference in the world for product managers.

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0:00 Introduction
0:39 DISCUSSION OUTLINE
2:33 WHAT IS GROWTH? For SaaS products, growth is usually tracked in terms of revenue and/or user base
4:06 GROWTH IS A SUM OF PARTS
6:19 MEASURING WHAT MATTERS Growth is the continuous improvement of quantiable indicators that measure business performance
10:23 ACQUISITION Acquisition is the process of exposing new users to your product and showing them value
13:53 RETENTION Engagement is the single largest factor defining a product's growth prospects
18:41 MONETISATION Monetisation is the necessary product friction that allows companies to continue creating value
23:00 CREATING A "GROWTH" CULTURE
26:45 THE TARGET AUDIENCE DIFFERS
28:11 BUT LINES BETWEEN B2B AND B2 ARE BLURRING...
30:39 RECAP