Monroe's Motivated Sequence for Persuasive Speaking: Bright Ideas in Public Speaking with Dr. Sunny
Channel: Dr. Sunny
Date: 2017-05-11

MONROE’S MOTIVATED SEQUENCE.  WHAT’S THAT?
I BET YOU ALREADY KNOW BECAUSE IT’S THE FORMULA USED IN ALMOST ALL COMMERCIALS.  IT’S ALSO A POWERFUL ORGANIZATIONAL STRATEGY FOR PERSUASIVE SPEECHES, WHICH WAS CREATED BY ALAN MONROE AT PURDUE UNIVERSITY IN THE 1930’S.

MONROE’S MOTIVATED SEQUENCE HAS FIVE STEPS:

FIRST: GET ATTENTION.  TELL A STORY THAT MOVES THE AUDIENCE, SHARE A STARTLING STATISTIC, ASK THE AUDIENCE A QUESTION.

SECOND: NEED
WHAT IS THE PROBLEM YOU ARE SPEAKING ABOUT.  IN THIS STEP YOU WILL PROVIDE EVIDENCE TO SHOW THE AUDIENCE THERE IS A PROBLEM.

THIRD: SATISFACTION
IN THIS STEP, YOU PROVIDE A SOLUTION TO THE PROBLEM YOU FRAMED IN THE NEED STEP.  IT CAN BE YOUR ORIGINAL SOLUTION OR IT CAN BE PATCHWORKED FROM CREDIBLE SOURCES YOU GIVE CREDIT TO...BUT YOU NEED EVIDENCE AND EXAMPLES.

FOURTH: VISUALIZATION
HOW WILL YOUR SOLUTION WORK?  GIVE US EXAMPLES OF HOW IT’S WORKED IN OTHER SITUATIONS, LOCATIONS OR CONTEXTS.

FIFTH: ACTION
YOU NEED TO URGE YOUR AUDIENCE TO TAKE A SPECIFIC ACTION

THOSE ARE THE FIVE STEPS: ATTENTION, NEED, SATISFACTION, VISUALIZATION, AND ACTION.  ONE IMPORTANT NOTE:  THE NEED AND SATISFACTION STEPS SHOULD BE THE LONGEST.

LOOKING FOR MORE STRATEGIES TO WRITE GREAT SPEECHES, SUBSCRIBE TO MY CHANNEL.  I’M DR. SUNNY AND THESE ARE MY BRIGHT IDEAS IN PUBLIC SPEAKING.


Are you looking to take public speaking online while also earning college credit?

This is the place for you.  Try Dr. Sunny!

Dr. Sunny Skye Hughes teaches at Santa Fe College-ranked #1 community college in 2016 by the Aspen Institute.

You can take the class from anywhere as a transient student.
Learn more here: https://www.sunnyhughes.com