NEMO Webinar | Medhavi Gandhi | Connect and grow - Effective digital storytelling in museums
Channel: NEMO - Network of European Museum Organisations
Date: 23/02/2024

In this NEMO Webinar, Medhavi Gandhi, founder of The Heritage Lab, offers insights into how museum can use simple storytelling strategies to grow an audience and connect with their community.

Museums are filled with stories. But in a digital landscape, where the attention span of audiences is very often quite limited, how do museums use storytelling to connect with audiences? How can they use different digital tools and platforms to journey their audience from a 'passive content consumer' to an 'active, involved member of the community'? 

In the 1-hour session, Gandhi aimed to answer these questions as she guided participants to identify and build an effective digital storytelling strategy. To exemplify the recommendations, she featured some case studies and examples from projects that The Heritage Lab has led and produced. 

The comments in the webinar are hidden to protect the identity of the participants. 

Thank you for watching!

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