Thinking Outside the Square
Channel: Girl Director TV
Date: 27/03/2015

Thinking outside the Square! If you are scratching your head right now not really knowing how to connect to your clients and are overwhelmed by what everyone else is posting. 

Take a moment to watch this! 

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TRANSCRIPT:

Today’s blog is all about thinking outside the square. 

Welcome to today’s blog. Today I wanna talk to you about how important it is to trust your instincts and also just start to test to measure things. Don’t take things too seriously. When you’re marketing and you've got your database setup the most important thing is to be playful, have fun with it. This is your baby and you know your audience better than anybody. 

So I'd like you to start playing and looking outside the square, look at different things. Don't look at what everybody else is doing but take yourself away from what everybody else is doing. Maybe you might want to draw something for your fans, maybe you might wanna do a video challenge, maybe you wanna do a competition. It's all about generating great value in a creative way. Webinars are one-way. You can do video series, you can do blueprints, you can do documents, you can do PDF’s but you know what the most important thing is to follow your instincts. 

One of the things that I did was I created a video blog, Michael I had a video blog called girl directed to the rescue. And this was an inspired thought one night and what I thought was would be awesome to made a local business, find a problem that they had and then go on film them make them and make an amazing video. And what ended up happening added that was we found an amazing business, we did a great video blog, we gave them lots of free value and we ended up with an amazing client. Now that wasn't the plan but what was great is I followed my inspired thought. I didn’t follow anybody else I just went with an idea and gave it a shot. 

So that's what I want you to do this week is think about some stuff that you can give a shot, tester, see how it goes, measure the results and do it again. And if it doesn't work who cares? Do something else, have fun, be playful. Okay?

We'll see you next week.