A Detailed Guide on Permission Marketing by Livelong Digital
Channel: Livelong Digital - SEO Agency in Melbourne
Date: 2022-06-29

👉 To understand permission marketing, you must understand its opposite, interruption marketing.

📢 Interruption marketing is advertising in the traditional way.

🌐 The Internet has made interruption marketing worse with more clutter than in the old days when advertising was primarily limited to newspapers, radio, and Network TV stations.

✅ Permission marketing, in contrast, uses a strategy to get prospects to provide you with various levels of permission to market them, making them far more receptive to your message.

🚀 To combat and stick out in the clutter of interruption marketing, saturation marketers are forced to change ads more often to keep the message fresh and to gain the prospect’s attention.

💰 This is expensive and achieves poor response rates, especially today with the proliferation of ad fraud.

👍 However, with permission marketing, permission is the asset.

💼 It is less about new customer acquisitions and more about selling more to the same customer to make the customer acquisitions more valuable.

📊 It is the difference between reach (the number of potential customers you can reach with a campaign) and frequency (the number of times you touch each person with your message).

This Podcast will teach you how to galvanise your prospects to join you.

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🚀 Ready to learn more about the power of permission marketing? Stay tuned for our next video!

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