What You Need To Know: New Federal Regulation Shakes Up The Native Advertising Ecosystem
Channel: VMA Media
Date: 12/04/2016

Just as 2015 ended, the Federal Trade Commission issued long-awaited guidance on native advertising – commercial content designed with the look and feel of editorial content. The new rules go beyond simply reminding brands and publishers that commercial content must be identified as such. Instead, they reflect the FTC’s view that consumers must be able to quickly and easily distinguish sponsored content from content that is independently created and produced. Many of these requirements are at odds with current industry practices. The upshot? Advertisers and publishers must reexamine their current policies. Now is the time to learn what your new disclosure obligations are and ensure you are equipped with essential tips and best practices for compliance. In this must-attend session, you will also gain insight into what could trigger regulatory scrutiny as we share our views on what’s in store on the native advertising enforcement front this year.

Featuring:
Linda Goldstein, Partner, Chair, Advertising, Marketing and Media Division at Manatt, Phelps & Phillips, LLP

Filmed at the ADAPT Summit 2016 Dana Point, CA
http://vmamedia.com/event/adapt-summit-2/