Love Leith 4: Shore smoker gets a reward from Mimis for binning litter
Channel: GreenerLeith
Date: 2012-12-23

Leithers caught picking up their dog's poo and binning their litter could receive a reward as part of the latest environmental improvement project put together by Greener Leith. 

Dozens of free tickets to the Royal Yacht Britannia, as well as gift vouchers for the A1 Pet Shop,  free cream teas at the Haven Cafe and free afternoon teas at Mimi's Bakehouse are on offer to people who do their bit to keep the neighbourhood clean and attractive. 

But the prizes won't be handed out in secret. A series of short video clips (of which this one is the first) will also be released online over the coming weeks with each video featuring a surprised Leither receiving a prize from two members of the local Environmental Warden team, Paul and Kevin.

Paul and Kevin will not just be dishing out fixed penalty notices to people who break the law as the videos come out - they'll also be handing out even more rewards in parks and public spaces throughout Leith to people who they "catch" doing good.

At the end of the project an online map will be published at www.greenerleith.org showing where the rewards were given out, who received them, what they received - and why. 

It is hoped that other people will also share their news about good stuff in Leith by using the hashtag #loveleith on social media.

In addition, Greener Leith will organise a series of community clean-up events in the coming months. So if you want to get involved, sign up for our free weekly email where we'll announce the dates: http://www.greenerleith.org/get-involved/

Ally Tibbitt came up with the concept for this project. It was funded by the City of Edinburgh Council, Leith Decides, with generous support from the local businesses that donated the rewards. 

Emily Dodd produced the video. Original music by Sam Gallagher.