Typographics 2022: Why the Font Not? with Jesse Reed
Channel: Typographics
Date: 12/07/2022

This talk took place on June18, 2022 as part of Typographics Conference. The livestreaming, recording and archiving of the event was made possible by the generous support of Google Fonts.

Why Order decided to start a type foundry, the lessons learned from Standards Manual, and their consistent point of view of brand systems to retail fonts (with some thoughts on why you should start a foundry of your own).

Jesse Reed is the managing partner of Order, a Brooklyn-based design office specializing in brand identity systems for a wide range of clients and industries. In addition to Order, he is the co-founder of Standards Manual, an independent publishing imprint, and Standards, a brand guidelines product. In 2021 he launched Order Type Foundry, an extension of the design office that will release commercial fonts from a new generation of type designers. Jesse is originally from Youngstown, Ohio and is a graduate of The University of Cincinnati.