Scientific Design – Dr. Nick Fine at UX Brighton 2019
Channel: UX Brighton
Date: 2019-11-07

The world of UX Design is constantly in flux, and there are so many different approaches - some good, some not so good. UX Design is inherently art and science, but since the explosion in popularity of UX, the science component of UX Design has lost out to the more appealing visual design elements of the practice.

In his talk, Scientific Design, Nick will show you where you can add science to your workflow to help guide your craft and to enhance your creativity, rather than to limit and stifle it. We'll cover methods for both innovation-type projects and optimisation-type projects, as well as how to apply scientific principles alongside all that you do. Adding science to design creates killer UX, and Nick will give you all the shortcuts and pointers needed to apply scientific design on the project you're currently working on.

About Dr. Nick
Nick is a lead user experience researcher and designer with 20 years experience in Digital, both agency and client side. He was awarded his PhD in Human Computer Interaction (HCI) in 2009 from Brunel University for his work on personalisation and also holds MSc HCI from University College London (2004) and BSc Psychology (1996) from Portsmouth University. By combining academic research skills and HCI knowledge with commercial UX experience, Nick has successfully delivered a number of complex and mission-critical projects, including air traffic control, financial systems and pharmaceutical drug trial planning. He has been lead UX on projects for a number of brands, including Coca Cola, SAB Miller, Jaguar Land Rover, Bentley, EY, Novartis, GlaxoSmithKline, BT, Virgin Media, Camelot and Shell.

Nick’s areas of expertise are scientific UX, behavioural design,personalisation, personality psychology, conversion rate optimisation, remote user testing and transformation through user experience.

@doctorfine
LinkedIn/drnickfine