Pat Dade and Alan Clayton at Revolutionise Annual Lectures 2014 | UK Fundraising
Channel: Howard Lake
Date: 18/12/2014

Pat Dade is an expert in psycho-social cultural change. He is a founding director and a major shareholder in Cultural Dynamics Strategy and Marketing Ltd.

Alan Clayton, founder of Revolutionise, is a consultant, trainer, coach and professional speaker. Founder of charity agency Cascaid, he has worked with over 150 clients in the UK and around the world. His specialisms are creative strategy, donor insight and motivation.

Clayton said:

"Working with the guys from Plymouth [University], working with over 300 clients in the last three years, and critically looking at the facts, the data with Pat [Dade], I can now unequivocally claim say that - is the best way to grow charities, NGOs and nonprofits to adopt what is called the best of commercial practice? The unequivocal answer to that is 'no'."

They were speaking at Revolutionise's second Annual Lectures on 4 December 2014 in London at the Royal Institution. Their topic was 'establishing an internal culture that drives passion, change and action'.

Eighteen experienced fundraisers and fundraising advisers shared their insight with over 250 delegates at the lectures:

http://www.fundraising.co.uk/2014/12/05/second-annual-lectures-focus-fundraising-insight/

Thank you to Magneto Films for producing this video:

http://www.magnetofilms.co.uk



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