UX Psychological Principles YOU NEED TO KNOW 🧠 - Part 2️⃣ #shorts #psychology
Channel: Chris ⚡️ Product Designer
Date: 2022-11-18

UX or UI designers can only design a product knowing the person who is going to use it. 

This is where the understanding of psychology in UX design comes into play.

4 essential psychological principles that you can use in your design practice 👇


⚡ The principle of identity

People need a sense of identity, belonging, and understanding of who they are. 

⇒ Position your product as a one-of-a-kind brand: What unique values can you offer to users? 


⚡ The psychology of mistakes

Mistakes can evoke a dreadful feeling in a user experience: procrastination.

⇒ Use users-testing to predict where users make mistakes, implement confirmation with serious actions (flights, hotels booking, money transfers)


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Hey 👋, I’m Chris. A Product Design Leader & Founder. 

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