Marty Neumeier: Customers Are Your True Volunteers
Channel: How Great Marketing Works
Date: 2019-10-03

If you don't know who Marty Neumeier is already, let us share with you one of his own Bio's:

Marty decided to be a graphic designer at age seven.

In college, he took leave of his senses and auditioned for the Monkees (no luck).

In 1984 he and his wife drove a U-HAUL truck to a new life in Silicon Valley.

He nearly ran over Steve Jobs in the street (close one!).

A magazine he published on design thinking nearly broke him.

He discovered a genius for business strategy (alas, too late).

By accident, he wrote a book read by 23 million people.

In this live webinar, Marty speaks with Finola Howard about that journey from aged 7 when he said “I’m going to be a Commercial Artist when I grow up” to where he is now having published so many important books on brand, on growth and business transformation. 

He answers questions posed by participants in the webinar about the future of branding, the importance of strategy, his favourite client branding project and so much more. 
Snippets from the session incl:
• “Customers are the true volunteers. They only hang with you when they want to”
• “If you’re building a brand, you’re creating not only individual customers, but tribe members who will reinforce what’s good about your brand with each other.”
• If you’re doing it right, your customers are running the company and you’re serving them, serving customers.”
• And so much more…

The insights just flow, so much so, you’ll want to download the transcript. I am honoured to have been able to connect with him in this conversation between humans who are interested in each other.  That’s what will disarm you about Marty. His complete humility and interest in listening to others. 

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