Getting clients by posting content? 4 factors to make it work.
Channel: George Kao
Date: 10/05/2017

Is it possible to get new clients by posting your content online / on social media?

Definitely.  I've noticed that I haven't needed to reach out for 1-1 clients for at least 6 months, i.e. my coaching practice has been consistently full for awhile now... and most of those new clients came from the content I posted on Facebook or Youtube, or some of them came from word of mouth but it was the content that *confirmed* their decision to inquire about being my client.

So if you are interested in serving the world through your content, that very activity can at the same time be creating interest in your business.  

It's never too early to start.  I wish I started creating consistent content back in 2009 when I started my business... but I didn't get smart about this until 2014.  Since then, as you know, I've been making videos & postings consistently.

Also, it doesn't have to take 2-3 years for your content to start bringing you new clients.  But it *does* require you to get more skilled and more focused in your content — focused on what your audience wants from you that is in your realm of expertise.

Apply the following keys, and you'll shorten your learning curve by a lot...

Revelance
Consistency
Quality
Distribution

**

RELEVANCE: Create content your audience wants, that is in your realm of expertise (what you do in your business).

Of all the things you can talk/write about, in your field of expertise, what does your ideal client *most* need and love to see from you?  

For example, I have many thoughts about personal growth and spirituality, but that's not what my business offers.  It's my personal hobby/passion.  Early on, when I was making videos, I kept talking about personal/spiritual growth... and yet my business is in the realm of Marketing.  My ideal client wants to see me creating content that shares my marketing knowledge.  Yes, they want me to infuse my spiritual values into my content, but they want me to focus on Marketing as the main topic.  You'll notice that in the past few months, I've learned this lesson myself, and am now doing a better job of focusing my video topics.

**

CONSISTENCY: Can your audience count on you to be regularly sharing valuable content?

Having a schedule for creating my content -- and letting my audience know what to expect -- has been instrumental for my audience growing to trust me more, and to be able to remember me more quickly when they need my services.

You don't have to be super ambitious to start with.  Just 1 post or video every 2 weeks is OK to begin.  But as soon as you can, build up to 1 piece of content per week... and then ideally, several times a week.

This will build up your content skills, which is important for clients coming to trust your expertise more.  This brings us to the next factor...

**

QUALITY: How useful and interesting is your content, to your ideal audience?

You might feel passionate about an idea, but there's so much unspoken context (in your head, in your life experience) behind your passion, that your audience might not be "getting it" when you share your passion.  

You need to learn how to communicate your passion in a way that they can easily get it.  In other words, you need to develop content quality.

My favorite path of getting to Quality is to go through Quantity.  The more posts (articles or videos or images) you publish, the more you'll sense what your audience most wants from you.

Quality is not really to be judged by you -- it's based on how your audience responds.  We content creators frequently overestimate or underestimate the quality of our content.  We might think our idea is great... we post it out there, and we find no engagement (silence) -- that's overestimation.  

Or sometimes, we are so unconfident about our idea that we never share it -- that's underestimation.

The path through?  Just share it, and let your audience tell you what is Quality.

Hone your observation skills, seeing what your audience wants from you.  The only way to see that is to share content and see what they say!  

Personal coaching from a content coach can be very helpful as well.  Or, take a class on how to write better, tell better stories, or to create better videos.   

If your content isn't being spread... if your ideal clients aren't responding to it, and occasionally contacting you about hiring you, then you need to really improve the Quality of your ideas or communication.  

To repeat this important idea again, the solution is to post your content consistently.

TO SEE THE REST OF THE ARTICLE, go to:
https://plus.google.com/+GeorgeKaoCommunity/posts/bd7WZauHigq

**

To see George Kao's email newsletter, visit: http://georgekao.com/email