How to Tap Into Your Listener's Emotion (60-Second Story Tip #30)
Channel: Speaking CPR
Date: 07/05/2021

'THE Book on Storytelling' https://amzn.to/2RJzPAB

In the last tip, you heard about the importance of moments. Let's get specific. 

The first key moment in your story is when your character realizes that he or she needs to change. For instance, a financial planner, might tell about a couple that faces the reality they'll never be able to retire when they want it they also want to educate their kids at a quality college. They now have to look at life differently. 

For a healthcare professional, it could be the story about a patient who is told, “You need to lose weight and change your eating habits, or you're gonna die.”

For an attorney, it could be the client or prospective client and realizes, “I need to get help because I can't handle this lawsuit by myself.”

That first key moment is when the Main Character is pushed out of his or her normal life and realizes a change is needed. 

In the next video, you’ll hear about the moment when the Guide offers insight to help the Main Characters overcome the obstacles.

Pick up more ideas from World-Class storytellers…

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