Clubhouse Marketing Club Founder Mike Prasad
Channel: Eric Schwartzman
Date: 06/05/2021

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Mike Prasad is the founder of TinySponsor (https://tinysponsor.com/), an influencer marketing platform that connects marketers with influencers, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 241,000 members. He also advises brands, startups, agencies, and creators. We discuss online influencer marketing campaigns, sustainable digital business strategies, and the Clubhouse app.

In this interview:

05:13 What is influencer marketing?
06:25 How collaborating with an influencer works.
07:52 How does TinySponsor work?
09:42 How pricing works on TinySponsor.
11:04 Making a living as a content creator.
14:02 How brands can leverage online influencer marketing.
16:28 The best formats for driving traffic.
18:01 How can small businesses create successful influencer marketing campaigns?
20:38 How the pandemic changed consumer behavior, and how small businesses should adapt.
21:59 Having a digital storefront versus a physical storefront.
23:40 Do people prefer touchless transactions?
25:16 How can small businesses that want customers to buy from them directly compete against tech giants?
29:01 How a brand can build a loyal audience beyond social media.
30:28 How do influencers generate income?
31:28 The consequences of burning your audience.
32:09 Which brands are spending heavily on online influencers?
32:55 Is consistency important when working with online influencers?
33:41 What do successful small businesses that make use of online technology well do differently from small businesses that struggle to compete online?
36:11 How does Clubhouse work?
39:49 Is Clubhouse’s growth slowing down?
41:41 Is Mike Prasad earning revenue from Clubhouse?
43:24 Is Mike Prasad part of the Clubhouse creator program?
44:37 Will Twitter Spaces be a threat to Clubhouse?
46:33 How to get in touch with Mike Prasad. 

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