ITU Global Innovation Forum: Creating relationships and pitching stories to media and policy-makers
Channel: ITU
Date: 09/12/2020

For start-ups and business to scale and be competitive, they need to be able to advocate strongly with policy-makers and media. Policy-makers help adapt policies and make programmes available for the ecosystem as well as enable companies in an ecosystem to maintain a competitive edge. Start-ups also need media to create awareness and engage their customers with their products, create brand value and more. The development of the ecosystem relies on the right stories and engagement with stakeholders.
 
In this panel, moderated by Sara Berkai, two experts share their insights on how to engage with two important stakeholder groups: policy-makers and media.