7 Creative Options To Scale Your Facebook Ad Campaigns #Shorts
Channel: Micheal O'Neill - Lead2Launch
Date: 07/06/2023

Your Facebook ad creative will dictate up to 50% of your results.

If you’re not using all these creative types, you could be missing out.

Let’s start with images. I break them into 4 categories. Native, Hook, CTA, and Carousels.

Natives are what you would expect to see your friends posting organically on Facebook. So there’s no graphic design or text overlay. 

Hook images grab attention by repeating the main theme of the ad copy.

Whereas CTA images tell people the action they need to take and the reward that awaits them.

Finally, carousels are a group of 3-5 images using any mixture of the above. 

Then we have the video category, which includes Talking Head, Voice Over B-Roll, and Image Videos.

Talking head is where you deliver value directly to the camera with a Call to Action.

You can take the audio from this and place it under interesting stock video footage for Voice Over B-Roll.

And finally, you can take a combination of your images and make a video from them for your image videos.

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