Post truth survival guide with Nicky Hawkins of Equally Ours
Channel: fairsay
Date: 2017-03-02

2016 was a year for some major setbacks on progressive campaigning issues. Brexit (UK), Trump's campaign (US), Duterte's campaign (Philippines) and beyond. For those of us actively involved in communicating to make the world better for all, it felt like being under siege. 

Nicky (in her role with Equally Ours - http://www.equally-ours.org.uk/ )as been looking at NGO communications for years doing research (and identifying others' research) about what work, what doesn't what is counter productive and more. Here she shares her 6 tips for communicating in the world we've always been in: where people support not what is true or not, but what they feel to be true...and how to engage more with where people are.

Nicky has worked in UK charity communications for fifteen years, campaigning with organisations like Friends of the Earth and Save the Children. She now leads the Equally Ours programme identifying how we can change hearts and minds on inequality, human rights and social justice. Her work draws heavily from research into how people think, feel and respond to their world.

Nicky works in collaboration with a wide range of UK organisations to introduce an evidence-based approach communicating some of the most important issues of our time. In her spare time she works with the Catsnake, a storytelling agency that makes audiences care, share and act.