Executives must be advocates for technology at their organization.
Channel: MAPTechWorks
Date: 10/09/2014

It's important for whoever is responsible for technology at your nonprofit to be supported. They need to be supported in implementing projects, but also as a professionals.

Executives need to recognize this distinction and support their employee on both levels. In supporting a project the executive can be the cheerleader and the advocate for new tools and systems. Implementation will fall flat.

When executives fail to do that, then projects fall apart, tools are abandoned and rogue tools are used by staff members inappropriately.

This is a shift. Just as executives are responsible for understanding human resources, and finances for an organization, they need to have an understanding and overall an appreciation for the value of technology in achieving mission. It's a part of leading in the 21st century, and failing to do so means failing as a nonprofit leader.

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