Public relations | Wikipedia audio article
Channel: Subhajit Sahu
Date: 03/12/2018

This is an audio version of the Wikipedia Article:
Public relations


00:02:19 1 Definitions
00:04:54 2 History
00:06:44 3 Career prospects
00:06:53 3.1 United Kingdom
00:07:13 3.2 United States
00:07:22 3.2.1 Education
00:07:59 3.2.2 Salary
00:08:47 3.2.2.1 Private sector
00:10:28 3.2.2.2 Public sector
00:11:35 4 Occupational Prospective
00:12:35 5 Tactics
00:14:58 5.1 Audience targeting
00:16:25 5.2 The Publics in Public Relations
00:18:26 5.3 Messaging
00:18:58 5.4 Social media marketing
00:21:05 5.5 Other techniques
00:21:29 6 Ethics
00:23:18 6.1 Public Relation Code of Ethics:
00:24:45 6.2 Spin
00:26:29 6.3 Negative
00:27:26 6.4 Politics and civil society
00:29:05 7 See also



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SUMMARY
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Public relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. This differentiates it from advertising as a form of marketing communications. Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising. But now advertising is also a part of greater PR Activities.
An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article. The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions. Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations. Jobs central to public relations include account coordinator, account executive, account supervisor, and media relations manager.Public relations specialists establish and maintain relationships with an organisation's target audience, the media, relevant trade media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leaders, acting as an organisation's spokesperson, preparing clients for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications,  and marketing activities like brand awareness and event management  Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.