How to Market Hemp Products According to Lumen
Channel: Startup to Storefront
Date: 24/09/2020

Facebook dominates the online advertising space.  With over 2.7 billion monthly active users (34.6% of the world's population), Facebook is the world's third-most visited website.  With such a large list of active monthly users, online advertisers flock to the website in droves to sell their producers.  According to estimates from eMarketer,  87.1% of US marketers will use Facebook marketing in 2020. 

Thus, it seems obvious that Facebook is the best place to conduct marketing in 2020.  However, Lumen Hemp Shots quickly ran into trouble on the platform.  It is currently illegal to market marijuana products on the platform because although marijuana may be legal in California, it's still federally illegal.

Lumen had just finished creating their marketing campaign for Facebook to promote their hemp shots.  Once they hit upload, they were blocked.  All of their planning had to be thrown out the window, and they had to roll with the punches. 

In this clip from our new podcast series, Launchpad, we talk with Lumen.  What happens when Facebook blocks your hemp ads?  How do you even market hemp products?  In this clip of our podcast, the founders answer these questions so you don't have to deal with the nightmare Lumen had to face.

#hemp #cbd #immuneboost

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Check out Lumen on Facebook: https://www.facebook.com/drinklumen/
Check out Lumen's website: https://www.drinklumen.com/

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