UHOVI student recruitment video - Michael
Channel: SBW Advertising
Date: 19/10/2015

Over the last year, SBW has been working with the higher education institute, UHOVI. Backed by Welsh Government, UHOVI is part of the University of South Wales.

Following our successful design of the UHOVI 2015/16 prospectus, online banners and our colourful hand illustrated print and outdoor poster ad campaign, we were asked to produce a set of films for use online and in the cinema!

We engaged with Cardiff based film company Rockadove and decided to feature real students, with the films being shot at their local colleges. Three students were selected, all with different reasons for deciding to study with UHOVI instead of moving away from home.

This video is about performing arts student Michael; who went to university when he was younger, but chose the wrong course and as a result didn’t complete his degree. Put off by confusing student loans, Michael put his aspirations of being on the West End to bed. But with the support of UHOVI tutors, Michael also found a course that was perfect for him and already has had parts in a number of productions!

This video looked at Bethan, who originally decided to go to university in London. However having decided the big city life wasn’t for her, Bethan moved back to Wales with her confidence knocked. With guidance from UHOVI, Bethan has since been able to pick up her studies right where she left off at a college close to home.