SBUP presents "MIMANSA 2021" International Research Conference Recap
Channel: Sri Balaji University, Pune
Date: 29/12/2021

Sri Balaji Univesity, Pune presents the Recap for 

INTERNATIONAL RESEARCH CONFERENCE: MIMANSA 2021 

Theme: Innovative Strategies in Business Management and Technology
in the Emerging Scenario

Date: 8th and 9th December 2021

Mimansa Research Conference presented a confluence of the best of minds in academia and industry on contemporary topics of relevance in the domain of Business Management and Technology. The multidisciplinary conference provided a holistic and comprehensive understanding of opportunities and challenges facing us. Mimansa, as embodied in its name aimed to foster a scientific temper, spirit of enquiry and profound reflection. High quality research papers and case studies describing original and unpublished results of conceptual, constructive, empirical, experimental, or theoretical work in all areas of Business Management and Technology in the two- day conference.

Theme of the Research Conference was Innovative Strategies in Business Management and Technology in the Emerging Scenario. The conference provided a forum for Academicians, Doctoral Research Students and Practitioners to share path breaking knowledge in their line of
work. The conference received great response from across the world and more than 300 research papers are submitted. 125 Research Papers are presented in nine track i.e. Marketing Track 1,2 and 3; Finance Track 1 and 2, HR Track 1 and 2, Business Analytics and Tech Track and Operation Track.

Selected Research papers of MIMANSA 2021 have a publication opportunity in the following journals subject to meeting the reviewer’s selection criteria: South Asian Journal of Business & Management Cases – Cite Score 0.5 a SCOPUS indexed, UGC Care listed SAGE Publication. Indian Journal of Marketing (Scopus Indexed,ISSN 0973-8703) Indian Journal of Finance ( Scopus Indexed & ISSN 0973-8711) Indian Journal of Management –Prabandhan (Scopus Indexed, UGC CARE listed, ISSN (0975 - 2854) Pacific Business Review International (web of Science - Emerging source citation index) ISSN 0974-438X Unnati (ISSN 2319-1740

Best Paper Prize of Rs 20,000 and a certificate of appreciation is conferred for each Track. 8 Research papers and 19 Authors have been awarded in five categories; Marketing, Finance ,HR , Operations and Business Analytics and Technology. 2 MBA Student Authors, 7 SBUP Faculty Author and 7 Faculty Author from Jamia Hamdard, New Delhi, Fakir Mohan University, Orissa, MIT WPU ,Pune, Smt. Rukmani Shedti Memorial National First Grade College ,Udupi Karnatak and 2 Corporate Authors from Merkele Sokrati and Speedmart Pvt. Limited Pune

The following Eminent Speakers of MIMANSA 2021 enlightened 1000 participants with their in- depth insight of Research and Case Studies.

1. Dr. Jacqueline K. Eastman, Professor of Marketing, Georgia Southern University, Statesboro, USA

2. Dr. B N Chatterjee , Dean Marketing Dean Marketing, L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai.

3. Dr. Cleopatra Veloutsou, Professor of Brand Management, Adam SmithBusiness School, East University of Glasgow, UK

4. Mr. Kurien Daniel, National Vice President, ISTD New Delhi

5. Dr. A.K. Dey, Professor of Operations & Decision Science, Chairperson -
Centre for Management Case Development (CMCD), BIMTECH, Noida.

6. Dr. Arpan K. Kar, Associate Professor, Information Systems, Indian Institute of Technology Delhi, India.

7. Dr. B N ChatterjeeDean Marketing , L. N. Welingkar Institute of Management Development & Research (WeSchool), Mumbai

MIMANSA 2021 concluded with a promise to meet all in MIMANSA 2022.