Client Lessons: Rose Diamond on Authentic Marketing
Channel: George Kao
Date: 22/02/2018

In this video I enjoyed interviewing one of my clients, Rose Diamond of Tribe in Transition, about the lessons she's been learning in our work together.

Rose wrote:

I’m one of many people who have been very put off by the idea of “selling” my work. This is particularly so because my work is me – there is no separation, and I have been shy about “selling myself”. 

This has meant that, although I have been prolific in creating books and e-books and programmes, I have never reached a big audience or had the impact and influence the work deserves. 

When I started working with George last year I had made a decision I am ready to break through this block.

The first thing I learned with George is that authentic marketing is not about “selling”. It’s about connecting with and befriending people. And the way to do this is by creating and publishing original content consistently. This simple re-languaging opened a door and gave me permission to start sharing whatever is relevant or inspiring to me in relation to my work. 

In the past, I’d write regular blog posts and, in the end, I felt very discouraged by the fact that very few people were responding to my writing or interacting with me.

Now I am posting on facebook – another area where I always had a block - and over a few months I have started to build a following of people who respond to me and are excited by what I have to say. 

Having this immediate feedback energises and encourages me – it’s a process of giving and receiving energy.

The second very important part of this is consistency. Again, like many other people, in the past I have been erratic in my outreach to others and easily discouraged. 

With George, I am learning the importance of consistency and I now post on facebook many times a week – both on my own pages and in a few groups I belong to. Not only does this demonstrate to others that I’m a trusted friend who keeps showing up, it also builds ignites the power ofintention in me and builds momentum. 

Over a few months this practice has revolutionised my feeling of engagement and forward movement with my work.

And the third thing I’d like to share is that there is no separation between being successful in an authentic business and spiritual practice. What I’m engaged in with my business is mastering the creative process, which means growing myself and honing my skills. 

As I stay connected to what is inspiring me and share this, I live close to the creative source. Learning how to connect with and befriend others and share with them what is exciting to me is a huge privilege, a gift that keeps on giving. 

If I focus there rather than on a goal, positive results happen naturally.

For years I’ve been developing a passionate creative project.

Now, I am on the cusp of transforming this project into a sustainable business. After working with George for six months, both 1-1, and now in his MasterHeart group, I feel very trusting of his values, approach and methodology. I still have heaps to learn but he has simplified for me what has always been a confusing and daunting challenge. 

I know if I keep moving forward consistently and with integrity and inspiration, I can do what I need to do to
make the work I am passionate about available to more people and to have an impact on people and culture. 

This is the first time I have ever felt this is really possible. I can do this.

**

Through Tribe in Transition, I work with the whole spectrum of psycho-spiritual and creative transition: with death, loss and grief, on the one hand – through the process of deep healing and the soul journey – to discovering and pursuing our soul work – to living our passion and creative empowerment – and then experimenting with how we can use all of this to co-create a new co-operative, new paradigm culture.

My offerings:

◆ Build Your Soul Sanctuary: This 8 day Practice of Essential Transformational Skills is the
starting place for Tribe in Transition. The more determinedly you walk in the direction of
your highest visions, the more opportunities for healing occur. This can be very disorienting
at times. You may feel your life is falling apart or you are entering the unknown without a
map or a compass. It is essential to have a place within yourself where you know you will be
held and safe, unconditionally loved and free. I call this your inner soul sanctuary.
http://www.tribeintransition.net/build-your-soul-sanctuary/

◆ The Transformational Practitioners Support Group is for people in any field who are
learning about and sharing the process of transformation. The focus will be on developing
shared understandings and a common language for our work; clearing creative blocks and
developing skills. http://www.tribeintransition.net/are-you-passionate-about-transformation/