Adam Coughlin of York.ie about the State of Startups with Industry Analysts
Channel: The State of Startups with Industry Analysts
Date: 01/02/2023

Adam Coughlin is the Co-Founder and CMO of York.ie, a startup investment and advisory firm, headquartered in Manchester, USA. Adam has more than 10 years of experience in B2B tech at enterprise-, midsized and small companies and has seen the challenges and benefits of working with industry analysts from every angle. York.ie is currently working with ca. 75 startups from seed to scaleup stages. Therefore one key point in the conversation was how analyst houses should align their offerings better to the evolving needs of startups along their growth journeys. And Adam shares how startups should up their game, too, and seek guidance on working with industry analysts more proactively and strategically. Adam shares critical insights on accelerating product market fit, brand amplification and more by using industry analyst relations smartly.

The SSIA Interview Series is a bi-weekly video podcast hosted by analyst relations specialists Chris Holscher and Robin Schaffer. We speak with practitioners across the B2B tech playing field. You get first-hand experiences, from innovative startups and the people in charge of product-market-fit, brand reputation, and scaling the business. And you get the inside perspective from industry analysts who constantly examine vendor relevance, buyer demand, innovative approaches, and the changes and disruption that happen to entire categories that seemed to be cemented just yesterday...  

For questions and to recommend an interview partner, best reach out to us on Linkedin:
Chris Holscher:  https://de.linkedin.com/in/holscherc/
Robin Schaffer:  https://www.linkedin.com/in/schafferar/

Find our guest Adam Coughlin on Linkedin, too:
https://www.linkedin.com/in/adamcoughlin/

Explore the York.ie website, blog and amazing portfolio:
https://york.ie/
https://york.ie/blog
https://york.ie/portfolio/