Why I Changed My Personal Brand
Channel: Leanne Calderwood, Personal Branding
Date: 05/05/2021

Why I Changed My Personal Brand

So the "great pause" that was 2020 was indeed a great pause for me..... like many others, I was forced to rethink my career as I saw my site selection business fall victim to COVID19.  After building a business for 14 years, overnight it was reduced to ashes.  It was a hard pill to swallow, and still is, but it gave me time to reflect on what I was truly building up to that point.


Friends, changing up one's personal brand is a natural and expected part of your personal branding journey - your situation will change, your interests will change, and as you grow and learn, your expertise changes as well.
That is where I found myself - with expertise and learnings to share to my meetings and events community about personal branding. With a new brand comes a new audience and a "starting from scratch" of sorts as I attract a new audience with brand new content. And to the reader, it may look like "new content", but I've been working on and learning this content for several years.  Several years of tested theories, books, blog posts and videos, podcasts, and articles.  Several years of trials, interviews, listening, and acting.

It may appear new to some, but my brand remains constant in this - it's about helping those in the hospitality industry achieve their goals and attract opportunities
.
My brand has ALWAYS been about that, nothing has changed there.

How will YOU know if it's time to change your brand? I’ve included 4 ways to know if YOUR brand is in need of a refresh as well.


📚 LINK TO BLOG POST HERE https://leannecalderwood.com/why-i-changed-my-personal-brand/


❄️🌸☀️🍁 DISCOVER YOUR PERSONAL BRANDING SEASON HERE [FREE QUIZ] https://leannecalderwood.com/quiz


🔗DOWNLOAD The 5 Key Dimensions of Personal Branding - https://leannecalderwood.com/5-key-dimensions/

📝LINKS TO RESOURCES MENTIONED

🖥️ LINKS TO RELATED RESOURCES

📚 LINKS TO RELATED BLOG POSTS
The 3 Things Your Personal Brand Should Always Communicate - https://leannecalderwood.com/personal-brand-should-always-communicate/
Storytelling for Sales Professionals https://leannecalderwood.com/storytelling-for-sales-professionals/
Authenticity in Personal Branding https://leannecalderwood.com/authentic-personal-branding-in-sales/
The Importance of Personal Branding https://leannecalderwood.com/importance-of-personal-branding/
The #1 Key to Personal Branding https://leannecalderwood.com/the-1-key-to-personal-branding/
The 5 Key Dimensions of Personal Branding - https://leannecalderwood.com/5-key-dimensions/
Personal Branding Tips for Sales Professionals in 2021


📽️ LINKS TO VIDEOS 
The 3 Things Your Personal Brand Should Always Communicate - https://youtu.be/qmOgTHyv1Ek
Storytelling for Sales Professionals - https://youtu.be/sQvPiGa3WO8
Authenticity in Personal Branding - https://youtu.be/owjPgJWUQEQ
The Importance of Personal Branding - https://youtu.be/OR1Q6L4FP-o
The #1 Key to Personal Branding - https://youtu.be/8XTRblOpRLY 
The 5 Key Dimensions of Your Personal Brand - https://youtu.be/kODGyqHp-x4 
Personal Branding Tips for Sales Professionals

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