Unit 2 Advertising & Sales Promotion (tamil)
Channel: Dr. Lakshmi Bala M
Date: 14/07/2020

Source: Advertising and Salesmanship - Saravanavel & Sumathi

0:00 start
0:32 Distinction between Advertising and Publicity
4:53 Distinction between Advertising and Sales promotion. 
10:06 Distinction between Advertising and Salesmanship
11:15 Classification of Advertising Objectives
14:51 AIDA Model
20:47 DAGMAR method