Dick smith foods Banned Peanut Butter TVC
Channel: Chris Johnson
Date: 2018-09-09

This video was banned for its shocking ideas. How very Dick Smith!

This is the peanut butter advertisement that Dick Smith prepared about ten years ago when he originally launched his fantastic peanut butter with Australian grown peanuts.

In those days, Kraft was owned overseas by the Philip Morris cigarette company – the leading seller of cigarettes to our young children.  When Dick prepared the ad and presented it to the TV stations, they refused to run it. They made lame excuses like, ‘you can’t run cigarette advertisements and you can’t criticise another advertiser’. In the end the advertisement was run with the Peter Jackson box hatched out and other changes. But here is the actual original ad.

Isn’t it incredible! The second ad after this one is an ad which was prepared by an advertising genius, Trevor Fearnley, who owned Ad Partners.