Spring-back talks: Getting the most out of Instagram
Channel: CraftsCouncil
Date: 03/06/2021

Head of Business Skills, Caroline Jackman is joined by the Crafts Council's Digital Officer Frannie Glass and Digital Manager Emily Collins to discuss best practices for businesses on Instagram. 

Instagram is one of the most used media platforms by craft businesses as it provides direct contact with customers as well as connecting you to retailers, press and curators. In this talk we will go through the features available on the platform – your bio info, main posts, stories, highlights, guides, reels, IGTV as well as tagging and hashtags, the need for strong imagery, film, and copy (the written text accompanying your posts), good scheduling platforms and how you can tell the story of your brand in an engaging and authentic way.

Joining the conversation is Annahita Hessami, founder of Cut Glass Studio - London’s leading architectural glass service covering bespoke design, manufacture and installation. From contemporary installations to traditional reproduction and restoration, Annahita's aesthetically pleasing feed of stained-glass works and behind-the-scenes maker content has amassed a loyal audience of 14k+ followers. Follow @AnnahitaHessami on Instagram and visit her website to see more: https://www.cutglassstudio.co.uk/

This presentation was part of the Spring-back talks programme. A series of ten free lunchtime talks held on Zoom, offering essential marketing advice for makers who want to prepare their business for digital and physical opportunities in 2021 and beyond. 

This talk series is part of Crafting Europe - a project funded by Creative Europe.

Join the conversation #springbacktalks #craftingeurope

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