Panel Discussion: Are you prepared for the Google Analytics 4 transition?
Channel: ParsonsTKO
Date: 29/04/2022

It might be bigger than you think...

Google Analytics 3 is sunsetting on July 1, 2023, and at that time Google Analytics 4, commonly referred to as GA4, will be your only option to stay on Google Analytics. While Google Analytics will remain free to access, that does not mean that it’s free to configure to your needs.

Whether you decide to stay on Google Analytics or move to a new platform, you need a migration and transition strategy and waiting last minute never yields success and is never without stress. GA4’s new metrics focus offers new and exciting ways to report on your data but also implies a technology shift for your organization as you add new resources to your analytics toolkit. We’ll be discussing what this means for your organization and how to prepare for the imminent transition of your analytics systems.

Follow along in this panel discussion as hear more about how to prepare your organization for GA4 changes from panelists Nate Parsons, Stefan Byrd-Kreuger of ParsonsTKO, and Jason Hamrick of Phase2.