Rory Sutherland & Pete Dyson - Transport for Humans book/ 42Courses & Ogilvy
Channel: 42courses
Date: 2021-11-10

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Today Rory Sutherland is here, speaking with his co-author Pete Dyson about their new book, Transport for Humans: Are we nearly there yet?

00:00 Intro
01:25 What was the motivation to write the new book?
03:18 Rory Sutherland's at-home train departures board
05:20 Favourite stories from the book
07:45 Rory's free wine idea
08:55 Free wifi and potpourri
18:20 Ramifications of Covid on rail travel
20:00 Call to action for Behavioural Scientists re train travel
26:20 Different versions of the London Tube Map
30:00 Favourite regular journey
33:40 Triathlon

The book’s about how Engineers plan transport systems, but people use them. Engineer's measure of success – speed, journey time, efficiency – are often not the way that passengers think about a good trip. We might consider habit, status, comfort, variety – and many other factors that engineering equations don’t capture at all. Now with Climate change, the pandemic and changing work-life priorities, the time is ripe for a new way forward. This book maps out how to design transport for humans.

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