Place-Based Technology Changing the Game for Advertisers - Drew Breunig
Channel: VMA Media
Date: 23/06/2015

For the past 5 years PlaceIQ has been pioneering location-based mobile applications. In this interview, Drew Breunig describes the evolution of place-based technology and the wealth of data it is offering advertisers. Location-based 1.0 was simply delivering messages to individuals based on where they and their phone happened to be. Currently, version 2.0 is focused on understanding people based on where they go, how often they go there and what they may be doing. From these huge amounts of location data, PlaceIQ is learning about the habits of individuals so that more relevant messages can be sent to them. Next up; version 3.0 where these mountains of data will be analyzed to map entire communities, drawing intelligence from similarities amongst individuals to make assumptions that, you got it, result in more targeted advertising.


Featuring:
Drew Breunig, VP, Business Applications, PlaceIQ
Ty Braswell, Founder, Creative Digital Strategies

Filmed at Mobilenomics Deer Valley Summit, 2015
http://vmamedia.com/event/mobilenomics-summit/