BMW "Refuel"
Channel: Stash Magazine
Date: 20/05/2014

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Tvc :30
Agency: GREY WEST
Director: JOE KOSINSKI
Production: ANONYMOUS CONTENT
VFX: DIGITAL DOMAIN http://www.digitaldomain.com

The "TRON: Legacy" team of director Joe Kosinski, editor Jim Haygood, VFX supervisor Eric Barba and VFX power house Digital Domain regroup to showcase the fuel efficiency and speed of the BMW 5 Series and revive the tagline "The Ultimate Driving Machine."

"The computer-generated KC-135 plane needed to look like it belonged in each of the shots. Joe Kosinski created a storyboard at the start and Digital Domain did a post-vis after the shoot to make sure the plane fit in with the storyboard. Barba and his team also spent time discussing what kind of interaction would happen between the ground and the car so they could add atmospheric effects: exhaust, heat coming off the engines, and dust.

"Building the entire KC-135 digitally was a major challenge. Digital Domain conducted an intricate survey of the actual plane, obtaining reference photos and the plane's physical dimensions and researched videos of KC-135 plane landings. The team labored over the details - lighting, shading, heat distortion from the engines, contrails spiraling off into the distance, dust kicking up behind the turbulence - all to make the spot feel believable."

Post schedule: six weeks.

For Grey West ECD: Jack Fund CD: Michael Wilde Producer: Florence Babbitt

For Anonymous Content Director: Joe Kosinski EP: Jeff Baron Head of production: SueEllen Clair Producer: Julien Lemaitre Production super: Jeff Michael DOP: Alwin Küchler

For Digital Domain President of commercial division: Ed Ubrich EP Tanya Cohen VFX super: Eric Barba CG Super: Tim Jones VFX producer: Kait Boehm VFX coordinator: Cedric Williams Digital artist: Hnedel Maximore, Brian Creasey, Derek Crosby Flame artist: Lisa Tomei Compositor: Kym Olsen, Dan Cobbett Tracking: Michael Lori On set tracking: Marco Maldonado 

Edit: Union Editorial President/EP: Michael Raimondi Editor: Jim Haygood Assistant editor: Dylan Firshein

Sound design by: Mit Out Sound Sound designer: Ren Klyce Sound design producer: Misa Kageyama

Sound mix: Lime Studios Mixer: Loren Silber Assistant mixer: Lindsey Alvarez

Toolkit Maya, V-Ray, Nuke, proprietary software



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