Icarus Descending
Channel: Lixandro Cordero
Date: 2017-11-07

The Icarus paradox is a neologism coined by Danny Miller in his 1990 book by the same name.[1] The term refers to the phenomenon of businesses failing abruptly after a period of apparent success, where this failure is brought about by the very elements that led to their initial success. It alludes to Icarus of Greek mythology, who drowned after flying too close to the Sun. The failure of the very wings that allowed him to escape imprisonment and soar through the skies was what ultimately led to his demise, hence the paradox

In Greek mythology, Icarus (the Latin spelling, conventionally adopted in English; Ancient Greek: Ἴκαρος, Íkaros, Etruscan: Vikare[1]) is the son of the master craftsman Daedalus, the creator of the Labyrinth. Often depicted in art, Icarus and his father attempt to escape from Crete by means of wings that his father constructed from feathers and wax. Icarus' father warns him first of complacency and then of hubris, asking that he fly neither too low nor too high, so the sea's dampness would not clog his wings or the sun's heat melt them. Icarus ignored his father's instructions not to fly too close to the sun; when the wax in his wings melted he tumbled out of the sky and fell into the sea where he drowned.

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