THE PHENOMENON OF ART AND THE DIGITAL ENVIRONMENT IN THE FORMATION OF A CREATIVE PERSONALITY OF YOUNG PEOPLE

Objective of the study is to study the phenomenon of art in the formation of a creative personality of young people in a social and digital environment, traditional and digital art is considered. The environment created by art is revealed within the framework of architecture, landscape, clothing and other man-made works of art. Understanding the socializing modern environment - the environment of living, learning and development of the younger generation using digital technologies with the participation of art. The methodological basis of the research. The concept of a creative personality is considered, which is formed in the information society, modern social and digital environment through interaction with art within the framework of a systematic transdisciplinary approach, including philosophical, sociological, psychological and pedagogical, activity, value-oriented, personal approaches to the formation of the personality of the younger generation. The basis of the environment that socializes a person includes the understanding of: the natural environment that meets the requirements of the philosophy of environmentalism, and the video-ecological social and digital environment artificially created by human creativity. Research results. New conditions for the transformation of the traditional system of socialization of the younger generation: digital technologies that have created a new social digital environment affecting all spheres of life, including the educational space – the realities of a new society. An important aspect of which remains the problem of humanism, the survival of humanity and the creative personality developing its individuality and creatively influencing society. Art, as one of the main factors of the human environment, along with nature, creates conditions for creating a harmonious space in the creative process. The mutual influence of the individual on the creation of works of art and the impact of the visual artistic environment (architecture, household items, clothing, landscape design and the digital environment) on people create special conditions for the socialization of the personality of young people in a digital society. The more creative and video-ecological this environment is, the more useful and developing it is for the entire population, as well as for the formation of a new generation. The role of video ecology has significantly increased in both socializing personality environments: real and digital. Along with the positive impact of digital technologies, there are significant risks that require study by specialists in various fields of knowledge: philosophers, sociologists, cultural scientists, educators, psychologists, physiologists and video ecologists. Prospects of the study. The main prospect for the harmonious development of the creative personality of the younger generation is to create a comfortable developing visual environment with the help of art and modern technologies of the digital society, eliminating all possible risks of negative impact on people of digital technologies and artificial intelligence.