Towards a Proactive Smart Speaker Responding to User’s Desk Activities

About Voicebot About VoicifyVoicebot produces the leading online publication, newsletter and podcast focused on the voice and AI industries.Thousands of entrepreneurs, developers, investors, analysts and other industry leaders look to Voicebot each week for the latest news, data, analysis and insights defining the trajectory of the next great computing platform.At Voicebot, we give voice to a revolution. MethodologyVoicify is the market leader in voice experience management software that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights.The Voicify Voice Experience Platform™ enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platforms such as voice assistants (Amazon Alexa, Google Assistant and Microsoft Cortana), chatbots and other services.The platform enables non-technical users to deploy feature-rich voice applications quickly and efficiently while offering the flexibility of unlimited customization. Voicify.comThe survey was conducted online during the first week of January 2019 and was completed by 1,038 U.S. adults age 18 or older that were representative of U.S. Census demographic averages.Because we reached only online adults which represent 89% of the population according to Pew Research Center, some totals are adjusted downward to provide device and usage numbers relevant to the entire adult population.Other findings are relative to device ownership and do not require adjustment.Introduction // 3 Smart Speaker Ownership // 6 Smart Speaker Use Cases //15 Voice Assistants on Smart Phones // 22 Voice App Discovery // 25 Consumer Sentiment about Smart Speakers // 29 Conclusion // 32 Additional Resources // 33 One in Four U.S. Consumers Have Access to a Smart Speaker Today Moving Past Early AdoptersThe number of smart speakers per user also rose more than 10% from 1.8 in 2018 to 2.0 in 2019.That suggests there are about 133 million smart speakers in use in the U.S. today.However, the expansion in smart speaker ownership has also brought in more casual users.Whereas over 60% of smart speaker owners in January 2018 identified themselves as daily users, less than 50% did so a year later.And, the number of device owners that claim to use their smart speakers never or rarely doubled to 26%.That seems like a natural evolution of early adopters being more frequent users than the early majority users coming afterward.Regardless, when more than one-in-four consumers are using a device and its voice assistant, the media, brands, game makers, service providers, independent developers, and even governments are sure to take notice.This recognition is playing out with more voice apps published.The number of Alexa skills rose by 2.2 times to nearly 60,000 in the U.S. alone in 2018.During the same period Google Actions grew at a slightly faster rate of 2.5 times to over 4,000.Smart speakers continued to be popular in 2018 keeping up a torrid pace of consumer adoption.In January 2018, there were 47.3 million U.S. adults with a smart speaker and by the end of the year that rose to 66.4 million.That means 26.2% of all U.S. adults have access to a smart speaker.