디지털 기술을 통한 고부가 서비스업 발전 및 활용방안 연구

Digital transformation means phenomenon in which each sector of industry and society is digitized, resulting in improved productivity, business model innovation and increased consumer benefits. With the possibility of industrial innovation increasing due to technological development, interests in how digital technology affects company productivity and national economic growth and how to use it is also increasing. Innovation through digital transformation is taking place in most industries, but the areas where digital technology is making consumers more accessible include banking, distribution and logistics industry. A new business model based on digital technology provides consumers with better services than before, which lays the foundation for enhancing related services by increasing consumer benefits and promoting utilization of those services. In Korea, the service industry is faced with a problem of reduced productivity, but it is expected that the service industry will be able to play a role as a new national growth engine if digital technology can expand the scope of the industrial ecosystem by leading innovation and drastically creating added value. This study analyzes the problems to be solved for the high value-added Korean service industry through innovation from the theoretical, technical and political perspectives. In addition, our study examines the current status of innovation activities and difficulties of Korean companies, and seeks policy countermeasures to strengthen the competitiveness of the service industry, including the domestic distribution and logistics sectors. Advances in digital technologies such as big data, artificial intelligence(AI), blockchain, Internet of Things(IoT) and 5G are further accelerating innovation at each service dimension (i.e., service concept, service delivery and customer interface). In the future, digital technology innovation and convergence between industries are expected to further accelerate the collapse of the existing value chain, and the importance of smooth data flow among R&D planning, production, distribution and logistics, and end-user phases will also be increased. The spread of Servitization is creating a new value and competitiveness for companies through the convergence of products and services, and is now emerging as a differentiation point in the competitive technology environment. This implies that manufacturing companies can no longer win the competition simply by price and technological advantage, but must develop a service model that can provide new experiences and value to their customers. In the distribution and logistics process, it is important to deliver products and services at an appropriate price and at the desired time and place for consumers. For this reason, optimization of supply chain management such as efficient supply chain model, inventory management, and accurate sales forecasting becomes a major issue. The proportion of small and medium-sized firms is structurally high in Korean service industry, and effective policy measures are becoming essential. In line with the recent rapid development of the Fourth Industrial Revolution, the government should focus on institutional improvements including preemptive regulatory reform and place priority on building industrial ecosystems, thereby encouraging the development of innovative services in the private sector. In addition, the government should support the development and commercialization of technologies to create new industries in the service sector by providing opportunities for pilot projects and strengthen its policy support for overseas market expansion, data distribution and technology cooperation ecosystem.