EFFECT OF FINANCIAL LITERACY, EXPECTED RETURN, CAPITAL MARKET TRAINING, AND MINIMUM CAPITAL INVESTMENT ON BUYING INTEREST IN STOCK INVESTMENT

Investment is key for the future because of the many future needs that must be met so that there is need for other sources of income besides working.The COVID-19 pandemic has also made people more aware of the importance of investing early on.This study aims to determine the effect financial literacy, expected return, capital market training and minimal investment capital on Stock investment interest.The population of this research is active students of Bachelor of Accounting Master of Accounting and Professional Accounting Education.The sampling technique in this study was a purposive sampling technique involving as many as 106 students.The data analysis technique in this study uses regression analysis with the help of the Statistical Package for the Social Science (SPSS) version 23.The results of the analysis show that financial literacy, expected return, capital market training has a positive and significant effect on interest in stock investment a minimal investment capital has a positive and significant effect on buying interest in Stock investment KEY WORDS Financial literacy, expected return, capital market training, minimum investment capital, interest in stock investment.Recent investment phenomenon that has occurred in Indonesia has become a hot topic discussed by Indonesian, ranging from the young to the older generation.This is because the awareness of the importance of investing is increasing among the Indonesian people.Investment is very important because of the many future needs that must be met so that there is a need for other sources of income besides working.Technological advances have a significant impact on the ease of investment.The COVID-19 pandemic has also made people more aware of the importance of investing early on.This is because during the Covid-19 pandemic, many people have lost their jobs, so they have to think about how to earn income other than working.The implementation of Community Activity Restrictions (PPKM) also forces people to think about how to still make money even if they stay at home so that the decision to invest in the capital market is quite the right thing.Information on the number of investors released by the Indonesian Central Securities Depository (KSEI) in June 2021 showed a significant increase in the number from 2019 to June 2021.The number of investors in Indonesia increased from 2,484,354 people to 5,597,760 people who were presented is 225%.This figure can be a sign that the trust of the Indonesian people to invest in the capital market continues to increase over time.However, this number is compared to the total population of Indonesia as of June 2021 obtained from the dukcapil.Ministry of Home Affairs.go.i d is 272,229,372 which is still very small, which is only 2.06% of the total population of Indonesia.Most Indonesians prefer to be oriented towards short-term finance, namely saving their funds in banks in the form of savings or time deposits, compared to developed countries whose financial orientation is for long-term investment.The same thing was also expressed by Sri Mulyani (2021) which was accessed from djkii.kemenkeu.go.id namely "In developed countries people can relax and enjoy because their hard-working assets and money are invested so that this money or asset brings high returns, while in Indonesia and developing countries it is the opposite.People work hard, but assets or money sleep."In real life,