ФОРМИРОВАНИЕ ИЗДАТЕЛЬСКИХ ПРОЕКТОВ КАК ПРАКТИКО-ОРИЕНТИРОВАННЫЙ ПОДХОД К ПОДГОТОВКЕ БАКАЛАВРОВ ИЗДАТЕЛЬСКОГО ДЕЛА

The article deals with issues related to project activities in the framework of training students for a bachelor’s degree in publishing and journalism at Moscow Polytechnic University. The emphasis is placed on the concept of implementing project activities in the educational process in the context of the implementation of the Federal State Educational Standard and on the consideration of various practices and approaches to the implementation of this concept. The introduction of innovative methods in higher education and practice-oriented approaches in training related to professional fields have been developed in the training of students for a bachelor’s degree in publishing. The complexity of production processes and the formation of a complex of creative, organizational, legal, technological, and communication components directly affect the nature of the activity and form requirements for the competencies of a modern specialist in the media industry. This leads to a revision of approaches and the introduction of new teaching methods. At the forefront is the formation of resource links with professional industries and the implementation of the idea of training specialists who can quickly adapt to changing economic conditions and solve production problems. The project method is an important tool for the professional motivation of students for it allows them to participate in the development and creation of a project, to see the final product that has been accepted into production, has passed full publishing preparation, and has been materialized. The method of integrating projects into the educational process allows structuring and organizing students’ independent work and experimental research. Within the framework of the practice-oriented approach to teaching at Moscow Polytechnic University, various subjects of both the educational and professional environment are involved in the organization of projects so that students form the scientific and practical competencies of a BA in publishing. An innovative approach to teaching students majoring in publishing and journalism is present in various areas of training and in various formats. Moscow Polytechnic University implements diverse practices involving the use of innovative methods for solving professional problems. Among them are the use of interactive forms of conducting classes, participation in project activities, development of bachelor’s thesis topics based on the development of publication projects, participation in practice-oriented events related to publishing. The bachelor’s curriculum includes disciplines related to the modeling of publications, the formation of projects of publications and publishing houses. The bachelor’s thesis is made on the basis of a project of a publication or a publishing house; it involves research in the field of publishing management, organization of the editorial and publishing process in a publishing house, development of a marketing plan for a modern publishing house. Interactive and informationalcommunicative educational technologies are used. Various events with workshops on the creation of publishing projects are held. The considered practice-oriented approaches in training implement the main ideas and tasks of project activity – they create a multilevel system for the formation of students’ competencies.