Diseño de prototipo de audiolibros para capacitaciones empresariales

Digital learning has brought advantages and difficulties in the adaptation of tools and levels of learning. The literature has shown thatthe use of technological tools in education such as the audiobook contributes to the learning of students in educational centers;however, the impact of this tool has not been studied in the field of business training. This aspect is fundamental because the trainingof human resources in companies requires investment of time, absence of labor activities and costs of transportation logistics,location, tutoring and food. However, in spite of the requirements, at the end of the process the level of learning does not manage toremain in the trained staff.This research determined the influence of the factors Narrator's gender, Interactivity and Learning modality of the audiobook on thelearning level of the participants of a recognized company in the insurance sector, and the desertion of the workers in the businesstraining. Taking into consideration that the employees participated in the training voluntarily from different calls offered by thecompany. Based on the data obtained, the UTAUT 2 model (Unified Theory of Acceptance and Use of Technology) was used toanalyze the acceptance of the tool in the company and the optimization of training resources versus traditional classroom training wasevaluated. The research was carried out in three stages: (1) non-experimental research, (2) experimental research for pureexperiments and (3) comprobatory research. The first stage (1) was divided into four steps: (a) empirical research, (b) qualitativeresearch, (c) quantitative research and (d) first phase of the Pre-Post Test experiment with a control group to identify the participants'initial level of knowledge. In the second stage (2) two steps was carried out: (a) experimental research with pure experimentsthrough a 23 factorial design to analyze the effect of design factors in increasing the level of learning and (b) longitudinal study fordesigns of evolutionary analysis of the group, to know the increase in the level of learning. Finally, in the third stage (3) three stepswere carried out: (a) second phase of the Pre-Post Test experiment, (b) final evaluation of the control group and (c) evaluation of theUTAUT 2 model.The process of creating the audiobook started with the definition of the subject matter, Learn to manage your time. After havingdefined the thematic, the contents of the chapters were written and subsequently recorded with professional speakers. Once thecontent was created, a web page was designed to publish the chapters according to the factorial design treatments, some of whichincluded a group forum and audio and text synchronization. For its proper functioning, performance tests were carried out andcompliance with the necessary requirements was reviewed so that the training could be carried out without any inconvenience. Oncethe creative process of the audiobook was completed, the training was held over a period of four weeks.The results indicate that the workers significantly increased their level of learning by 19.6 points from the average pre-traininglearning level, with the group with the treatment female narrator, interactivity and learning modality with the text having the greatesteffect on the level of learning. Also, it was found that the groups that had lesser dropout and probability of abandoning the trainingwere those that had the treatment male narrator, with interactivity and learning modality with text, and the treatment female narrator,with interactivity and learning modality with text. On the other hand, it was identified that the implementation of this audiobookprototype for business training reduces costs by 44% compared to traditional classroom training. Finally, the UTAUT 2 model for theacceptance of the audiobook as a training tool showed that all the factors in the model (Performance Expectancy, Effort Expectancy,Social Influence, Facilitating Conditions and Hedonic Motivation) have a significant effect to the intent of the participants' behavior.