DEVELOPMENT OF CREATIVE POTENTIAL OF STUDENTS IN THE CONDITIONS OF REFORMATION OF MODERN HIGHER EDUCATION: SOCIAL-PHILOSOPHICAL ANALYSIS

Each person has a creative beginning, only the question arises as far as its realization occurs in professional activity and life. The creative potential of the individual is the source of his creative activity and activity, it includes the whole set of abilities and capabilities. V. Molyako defines the creative potential of man as “a resource of creative opportunities of man, his ability to creative activity as a whole” [6, p. 14]. According to S. Khmelkovska, creative potential includes both natural and acquired qualities of a person, which are manifested through abilities, thinking and activities that allow a person to choose a non -standard approach to solving problems, and among interactive teaching methods offers to use the game because “play contains an element of uncertainty and unpreparedness, spontaneous reaction that excites and activates the mind to find new ideas and develop imagination” [12, p. 174]. Some researchers consider the concept of creative potential as a set of developed creative abilities of the individual, which is able to choose a way of activity, which creates new material or spiritual values. Joint creative activity contributes to “the formation of moral interpersonal relationships”, “the essence of which is reduced to such principles of education and upbringing, which create optimal conditions for the development of general culture, a sense of dignity, the ability to manifest themselves” [11, p. 57]. The modern approach to understanding creative potential focuses on a person with his or her own thoughts, ideas, values, active life position and the ability to decisively perceive the challenges of today. To date, there are not many definitions of creative potential in philosophical literature, but it is clear that its development occurs in the process of learning, self-education, amateur activity. Creativity is the essence of activity. The orientation of the educational process to the development of students' creative potential, the formation of creative thinking in them should include solving problematic problems, modeled situations, which will effectively promote the development of reflection and the discovery of scientific truths. Thanks to creativity, the mobilization of the internal potential of the individual and its activity in different activities is manifested, and the professional activity of the future specialist is the more requires the development of creative abilities and more. The use of innovative technologies in the learning process is facilitated by the creation of conditions for the disclosure of students' creative potential. These are technologies of problematic learning, differentiated learning technologies, technology of research, visual technology, game and project technologies. All this contributes to the activation of creative activity and the development of creative potential. Modern higher education cannot be qualitative without the use of innovative technologies that are related to the involvement in the educational process of information resources, the further development of the distance education system, namely the creation of educational platforms with remote training courses, the use of technologies of clarity in different types of training orientation of the educational process to creative search and more. Reforming modern education is also a departure from traditional forms of lecture and seminars. Innovative technologies should be actively involved in various forms of teaching, in particular, in lectures and seminars. The development of personality cannot be imagined without a quality process of communication, because in the process of interpersonal communication there is not only the exchange of certain information, but also actualization of the individual's own creative potential. As T. Ravlyuk emphasizes, “in the process of creative communicative interaction with students, it is necessary to create favorable conditions for the formation of a person who is capable of further self-development and the implementation of certain social roles in society” [10, p. 434]. Another important component of modern education is the need to form in the minds of students a positive attitude to professional activity and take into account in the educational process the peculiarities of the future profession.