FEATURES AND PROSPECTS OF MODERN CREATIVITY RESEARCH

Objective. The objective of the article is to determine the essential features of modern creativity theories, establish structural components of creativity, specify the basic creative components subjected to development, study and can act as educational components. Methods. In order to study the main factors of creative theories the author applies natural and ontological and socio-ontological methods, an axiological approach to determine the consequences of creativity and results in the social context, an individual approach is used in the disclosure of the essence of personal contribution, personal effects of creativity, the moral and ethical method acts in force when considering both the process of creativity, the possible consequences of the results, and the actual research of the creative process. The scientific principles of research are the principle of objectivity (in analyzing the results of the creative process), determinism (used to study the process of creativity), systemicity (the general statement of the material is based on the integral perception of creativity in the system of individual, physiological, social and cultural norms). Results. Achievements of modern science are intended to ensure creative changes and expectations of modern society. The value of creativity on a personal level leads to its continuous development and consideration from an axiological point of view. Numerous studies are mainly in the field of psychology, regarding the determination of the nature of creativity, methods of formation and development of truity, various creative changes in society. Modern theories of creativity development reveal the essence of this phenomenon, but they do not reveal the social value of creativity. Therefore, consideration of creativity theories seems to be necessary in terms of social components. The problem examines the fact that in society there is a problem of systemic consideration of creativity, there is a need to indicate the nature of its manifestation, outline social consequences. Since creativity is not limited to technical innovations, original business models, creating a new one in itself, it can not be studied theoretically completely due to the consideration of the components of the personal consciousness of the individual-creator. We can talk about the manifestation of creativity only in terms of its results, which contribute to the progressive development of society. These results are either supported bythe society, or not accepted. Currently we noted the existence of such phenomena as the inside of creativity — any act aimed at the comprehensive positive transformation of reality is socially significant. Modern society requires from man only producing something new, it applies the transformation carried out even minor aspects, calling them creative. Modern theories of creativity are intended to reveal the essence of the process of creativity and demonstrate the sequence of actions that would lead to creative results of the creative process. Developing creativity as a personal phenomenon has social consequences of perspectives: a creative society, creative economy — that modern axiological factors that contribute to social needs, searching, waiting. The components of modern theories of creativity serve a variety of factors on the value of the new by itself to creative action as the initial element of the creative process. Identifying the components of creative process should ensure the creative results and the possibility of repetition and interpretation in future activities. The perspective in this study may be the monitoring of recent research to improve the creative process as to future expectations include the introduction in the educational process elements studied creativity for their study and practical testing.