THE EFFECT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOR DURING COVID 19 IN JORDAN

In the 21st century, the popularity of social media has grown.Companies and organizations are always looking for ways to use this new platform in their marketing strategy in order to boost business growth.As social media is a platform for networking and communication, it is critical for businesses to develop a voice in order to humanize the brand.This study examined the impact of social media on customer attitudes towards social media marketing and purchasing behavior from the perspective of different consumers in Jordan.Therefore, the study followed the descriptive analytical approach, and therefore a questionnaire was distributed to 384 participants to investigate their attitudes towards marketing through social media.The most important findings are that most of the respondents follow Facebook, that most of the respondents follow Netflix, and that most respondents use social media to socialize casually, and the least use to find employment.Most of the respondents have medium interests, most of the decision makers are in their homes, most of the respondents make their decisions regarding personal care, and most respondents buy brands that previously purchased, most respondents sometimes look for discounts, most respondents switch brands occasionally.The Effect of Social Media Marketing on Consumer Behaviour During Covid 19 in Jordan HNSJ Volume 3. Issue 7 The Effect of Social Media Marketing on Consumer Behaviour During Covid 19 in Jordan HNSJ Volume 3. Issue 7 MethodologyResearch methodology is a method by which a problem is solved, and by which one knows how to conduct research.This is to gain knowledge, as its goal is to arrive at a work plan for the study, through which theoretical procedures, research methods, statistical methods, experimental studies, etc. are clarified.Some call the research method research methods.This chapter seeks to develop a methodological framework for the research in terms of describing the study's methodology through which the objectives of the study can be achieved, answering its questions, determining whether it is a qualitative or quantitative research, defining the study population, the selected sample, the method of selection and its characteristics, steps for preparing and developing the study tool, procedures and verification.From the tool to measure validity and reliability, the focus is on the dependent and independent variables identified as well as the validity and reliability of the questionnaire items and measures taken to ensure this and data collection, and all survey procedures will be processed, including sampling rates, response and identification of statistical methods used in data processing. Study Approach:Research methodology is one of the important tools in research studies to determine the problems that need to be investigated, and to reach the goals specified in the research study.It can be described as a method of data collection and analysis; These methods must be compatible with the research problems to obtain an accurate and realistic result.This study is one of the studies that follow the descriptive approach according to quantitative research.The descriptive approach means adopting methods that depend on the skills and capabilities of the decision-maker, and not relying on numbers or mathematical models.Quantitative research is A means of testing objective theories or previous formulations by examining the relationships between variables.The quantitative method aims to identify perceptions, experiences, attitudes, or behaviors, measure the variables on which they depend, compare, and indicate correlations.The quantitative method is often performed with a survey on a representative sample so that the results can be extrapolated to the entire population studied. Study population:Study population is defined as the target population of the study that you intend to study or treat.In research studies, it is often not appropriate or feasible to take the entire population in question exclusively.Instead, most researchers take a sample from the concerned community for inclusion in their study.The aim of it is to generalize the results of the study from the sample to the community under study.The current study relies on users of social networking sites to purchase products and one of the most important statistics of users of social networking sites in Jordan, according to the statistics of the website https://gs.statcounter.com/