Research on Factors Influencing Sales Volume of VR Glasses

Research on Factors Influencing SalesVolume of VR Glasses IntroductionAfter years of incubation, Virtual Reality technology has accumulated and developed in the consumer market and capital market.Consumption and application products of VR technology have emerged frequently, and the value of VR industry has been widely concerned.[1] is referred to as "the first year of VR" in 2016, according to research series, according to a report in China in 2016 VR market size is 3.46 billion yuan, the size of the market growth in 2017 is 5.28 billion yuan, since the VR China is expanding the market, rapid ascension, the industry as a whole as a frontier science and technology, the prospects of VR once favored by the market, VR China market in 2018 is expected to exceed 2018 yuan.Over the next five years, the VR market will grow at a compound annual rate of more than 80 percent.It is expected that by 2021, China will become the world's largest VR market, with the overall industry scale reaching 79.02 billion yuan, including 29.75 billion yuan for VR headset devices and 38.64 billion yuan for VR content market (including user direct consumption, advertising marketing and enterprise-level applications).The recently mature virtual reality (VR) technology creates highly immersive environments for devices at reasonable prices.Therefore, VR technology has promoted many researches on the application of VR to assist the disabled, such as wheelchairs, training environments for social life, computer aided education (CAE) systems for learning disabilities, and communication AIDS for the deaf and blind.[2] with the continuous development of technology, VR has been applied in education, social networking, business, engineering, video, service, game business and other fields.At the virtual reality partner BBS event, dell announced that it plans to build a "VR joint laboratory" with its partners in the future, showing the "VR Ready" ecosystem.[3] The mobile VR market has been growing vigorously and occupies an increasingly important position in the whole VR field.Especially with the development of VR technology, the market of mobile VR virtual glasses is expanding rapidly and gaining popularity.According to statistics, China's e-commerce channels sales of VR mobile phone glasses as many as hundreds of types, jingdong mall alone has more than 280 brands, more than 1000 yuan of products due to the restrictions of technological development, experience effect is not very prominent, cost-effective, few people ask.Low-end products within 99 yuan can be seen everywhere on taobao.com[4].However, according to the price tendency chart of users for ideal VR devices, only 7.6% and 9.8% of users have the price tendency range below 200 yuan and 200-500 yuan respectively.The price tendency of most users is 1000-3000 yuan.VR as a whole perspective, interactive technology, the pursuit of users for its considerable experience, domestic VR user groups younger, when VR, they are not only new entertainment of consumers, more satisfy their curiosity about the heart of the long-awaited VR concept [5], and therefore most users are not satisfied with a simple VR glass.Ordinary VR glasses while 360 ° visual impacts, but there is no ideal immersion, most users would rather spend some cost, in order to obtain better visual services.Although VR technology is not mature yet and the popularity of VR equipment has not yet restricted the profitability of VR industry, VR industry still has broad prospects and potential for development.[6] as an important part of China's VR product market, VR virtual glasses can provide some useful guidance for the research on the impact of VR glasses sales.Based on the behavioral decision theory, this paper will deeply explore the factors affecting VR sales in