The term swiftboating (also swift-boating or swift boating) is a pejorative American neologism used to describe an unfair or untrue political attack.
 The term is derived from the name of the organization "Swift Boat Veterans for Truth" (SBVT, later the Swift Vets and POWs for Truth) because of their widely publicized—and later discredited—campaign against 2004 U.S. presidential candidate John Kerry.
The Swift Boat challenge from Texas oilman T. Boone Pickens was his reported offer of $1 million to anyone who can disprove even a single charge made by the Swift Vets and POWs for Truth, formerly the Swift Boat Veterans for Truth, during the Presidential election campaign.
Swift Vets and POWs for Truth, formerly known as the Swift Boat Veterans for Truth (SBVT), was a political group (527 group) of United States Swift boat veterans and former prisoners of war of the Vietnam War, formed during the 2004 presidential election campaign for the purpose of opposing John Kerry's candidacy for the presidency.
 The campaign inspired the widely used political pejorative "swiftboating", to describe an unfair or untrue political attack.
 The group disbanded and ceased operations on May 31, 2008.
Stevens Reed Curcio & Potholm is a company that creates political advertisements for Republican candidates and politicians.
 They were the creators of the controversial Swift Boat Veterans commercials that attacked Senator John Kerry during his 2004 presidential election bid.
 The company has worked for such notable Republicans as John McCain, Bill Frist and others.
Conservatives for Patients' Rights (CPR) is a health care pressure group founded by Rick Scott in February 2009.
 Scott has stated that CPR has an intention of putting pressure on U.S. Democrats to enact health care legislation based on free-market principles.
 CPR opposes the broad outlines of President Obama's health care reform plan, and has hired Creative Response Concepts, a public relations firm which previously worked with the Swift Boat Veterans for Truth.
Creative Response Concepts (CRC) Public Relations is an American public relations firm best known for helping to devise the Swift Boat Veterans for Truth campaign attacking John Kerry’s Vietnam War record in the 2004 presidential race.
Unfit for Command: Swift Boat Veterans Speak Out Against John Kerry is a 2004 book about then U.S. Presidential candidate John Kerry by John O'Neill and Jerome Corsi published by Regnery Publishing, a conservative publishing house.
 It was a "New York Times" Bestseller upon its release in August 2004.
 The book was released at the time that ads by Swift Vets and POWs for Truth, a group founded by O'Neill to oppose Kerry's campaign, were being aired on U.S. television.
Rear Admiral Roy F. "Latch" Hoffmann, U.S. Navy (retired) (born 1925) was Chairman of the former Swift Boat Veterans for Truth, established May 4, 2004, in opposition to John Kerry's candidacy for U.S. President, and which disbanded on May 31, 2008.
 As a naval officer, he patrolled the Mekong Delta on swift boats during the Vietnam War.
Christopher Joseph LaCivita (born 1966) is an American political consultant, and president of the firm Advancing Strategies LLC.
 He was formerly with Crosslink Strategy, a conservative lobbying and political consulting firm founded by former John McCain advisor Terry Nelson.
 LaCivita is often mentioned for his role as media advisor to the Swift Boat Veterans, an independent-expenditure group active in the 2004 presidential election.
During John Kerry's candidacy in the 2004 U.S. presidential campaign, a political issue that gained widespread public attention was Kerry's Vietnam War record.
 In television advertisements and a book called "Unfit for Command", co-authored by John O'Neill and Jerome Corsi, the Swift Boat Veterans for Truth (SBVT), a 527 group later known as the Swift Vets and POWs for Truth, questioned details of his military service record and circumstances relating to the award of his combat medals.
 Their campaign against Kerry's presidential bid received widespread publicity, but was later discredited and gave rise to the neologism "swiftboating", to describe an unfair or untrue political attack.
 Defenders of John Kerry's service record, including nearly all of his former crewmates, have stated that SBVT's allegations are false.

Question: Which public relations firm that works with CPR also helped to devise the Swift Boat Veterans for Truth campaign attacking John Kerry’s Vietnam War record in the 2004 presidential race?
Answer: Creative Response Concepts (CRC)