White pride is a motto primarily used by white separatist, white nationalist, neo-Nazi and white supremacist organizations in order to signal racist or racialist viewpoints.
 It is also a slogan used by the prominent post-Ku Klux Klan group Stormfront and a term used to make racist/racialist viewpoints more palatable to the general public who may associate historical abuses with the terms "white nationalist", "neo-Nazi", and "white supremacist".
William Luther Pierce III (September 11, 1933 – July 23, 2002) was an American white supremacist, author, and political activist.
 He was one of the most influential ideologues of the white nationalist movement for some 30 years before his death.
 A physicist by profession, he was also an author under the pseudonym Andrew Macdonald of the novels "The Turner Diaries" and "Hunter".
 Pierce founded the National Alliance, a major white nationalist organization, which he led for almost thirty years.
Christopher Charles Cantwell, also known as The Crying Nazi, (born November 12, 1980) is an American white supremacist and white nationalist, shock jock, political commentator and activist.
 Part of the broader alt-right movement, Cantwell attained notoriety during and immediately after his participation in the Unite the Right rally.
Samuel Jared Taylor (born September 15, 1951) is an American white nationalist and white supremacist.
 He is the founder and editor of "American Renaissance", a white supremacist magazine.
 Taylor is also an author and the president of "American Renaissance"' s parent organization, New Century Foundation, through which many of his books have been published.
 He is a former member of the advisory board of "The Occidental Quarterly", and a former director of the National Policy Institute, a Virginia-based white nationalist think tank.
 He is also a board member and spokesperson of the Council of Conservative Citizens.
The alt-right, or alternative right, is a loosely defined group of people with far-right ideologies who reject mainstream conservatism in favor of white nationalism.
 White supremacist Richard Spencer initially promoted the term in 2010 in reference to a movement centered on white nationalism, and did so according to the "Associated Press" to disguise overt racism, white supremacism, neo-fascism, and neo-Nazism.
 The term drew considerable media attention and controversy during and after the 2016 US presidential election.
Richard Bertrand Spencer (born May 11, 1978) is an American white supremacist.
 He is president of the National Policy Institute, a white supremacist think tank, as well as Washington Summit Publishers.
 Spencer has stated that he rejects the label of white supremacist, and prefers to describe himself as an identitarian.
 He has advocated for a white homeland for a "dispossessed white race" and called for "peaceful ethnic cleansing" to halt the "deconstruction" of European culture.
Identity Evropa is a white supremacist group in the United States, established in March 2016.
 Part of the broader white supremacist alt-right movement, the group is identified as a racist white supremacist organization by the Anti-Defamation League and is designated by the Southern Poverty Law Center as a hate group.
 Relatively small in size, the group is seen as one of several groups contributing to a rising spike of white nationalism in the U.S. since 2015.
 The group particularly targets college campuses, by distributing white nationalist slogans on fliers, posters, and stickers.
Jamie Kelso (June 8, 1948) is an American white supremacist and former Church of Scientology member of the elite Sea Org.
 He hosts daily web radio programs, including "The Jamie Kelso Show" on the Voice of Reason Broadcast Network, and is a senior moderator of the white supremacist Stormfront website, where he uses the name Charles A. Lindberg.
 Kelso became a moderator at Stormfront in 2002 and was instrumental in its rapid growth, partially by encouraging senior figures in the white supremacist movement to post.
The Aryan Brotherhood of Texas (ABT) is an American white supremacist prison gang.
 According to the Anti-Defamation League and the Southern Poverty Law Center, the Aryan Brotherhood of Texas is one of the largest and most violent white supremacist prison gangs in the United States, responsible for numerous murders and other violent crimes.
Frederick Paul Fromm (born January 3, 1949), known as Paul Fromm, is a Canadian white supremacist and perennial candidate based in Mississauga, Ontario.
 Fromm is the international director of the white supremacist organization Council of Conservative Citizens.
 He has hosted a radio show on the Stormfront web site and has ties to former Ku Klux Klan members David Duke, Don Black, and Mark Martin (a white supremacist rally organizer in Covington, Ohio).
 The "National Post" newspaper described him as "one of Canada's most notorious white supremacists."

Question: What title does this American white supremacist who promoted the term "Alt-right" in 2010 prefer to go by?
Answer: identitarian