Marketing in schools is a widespread phenomenon in which schools sign contracts allowing certain businesses to conduct marketing activities in school facilities — primarily advertising.
 For example, a school might allow only one brand of soft drink to be sold in vending machines on the campus; in return, the soft drink company would provide compensation to the school (frequently money, but it may provide other compensation as well, such as building new facilities or paying for school supplies).
 The phrase usually refers to arrangements by elementary schools or high schools, rather than higher education; because this marketing is seen as targeting children, it is very controversial.
 One example of this is Channel One News, a TV show, branded as educational, shown in schools that shows two minutes of advertising.
 Channel One is shown in over 11,500 middle and high schools across the United States, reaching 7.7 million students.
Shasta Beverages is an American soft drink manufacturer which markets a value priced soft drink line with a wide variety of soda flavors under the brand name Shasta Soda.
 The company name is derived from Mount Shasta and an associated spring.
Urge is a citrus flavored soft drink produced by Coca-Cola Norway that was first introduced in the country in 1996, and later on was released in Denmark and Sweden.
 It is the predecessor of the American soft drink Surge, which was introduced in the USA in 1997.
 Urge was discontinued in Denmark and Sweden in 2001.
 In Norway, Urge sales increased greatly over the years reaching a market share near 10% despite receiving no marketing since its initial launch.
Emerge is a carbonated mixed-fruit flavour energy drink which contains taurine and caffeine.
 It is produced by the Cott Corporation at their packaging facility at Kegworth in Leicestershire, England.
 It is sold in Tesco, Netto, Asda, Poundland, Home Bargains and other retailers.
Nichols plc, based in Newton-le-Willows, Merseyside, England, is a company well known for its lead brand Vimto, a fruit flavoured cordial.
 The company can trace its roots back to the invention of Vimto, by John Noel Nichols in 1908.
 Today the company operates two types of businesses, firstly the sale of Vimto and other brands (such as Panda Pops, which Nichols acquired from Hall & Woodhouse in 2005) via supermarkets and associated outlets throughout the world and secondly its soft drink dispense operation in the UK.
 The soft drink operation is handled under the name of Cabana and is the UK's largest independent supplier of dispensed soft drinks.
 Due to its success of the Vimto soft drink, Nichols plc started selling Vimto chews and Vimto chew bars.
Twin Lights is an American soft drink company based in Rockport, Massachusetts, established in the early 1900s.
 It is known for being one of the last small, independent soda pop bottlers in America, and for its popularity with soda aficionados and local residents.
Cheerwine is a cherry-flavored soft drink produced by Carolina Beverage Corporation of Salisbury, North Carolina.
 It has been produced since 1917, claiming to be "the oldest continuing soft drink company still run by the same family".
The Cott Corporation is a supplier of private label carbonated soft drinks distributing to the United States, Canada, Mexico, the United Kingdom, and Europe.
 In addition to producing private-label beverages for retailers, Cott also has portfolio of its own brands, including Cott, RC (excluding the United States, where it is part of Dr Pepper Snapple Group), Ben Shaws, Stars & Stripes, Vintage and Vess soft drinks, ready-to-drink teas, sparkling and flavoured waters, sports and energy drinks, juice drinks and smoothies. Newer Cott brands include Orient Emporium, GL-7, Red Rain Energy and After Shock Energy.
Frankie's is a South African soft drink company based in Balgowan, KwaZulu-Natal.
 It specialises in the production of niche soft drinks that have the same or similar taste to soft drinks from or before the 1950s.
Dr Pepper Snapple Group Inc. is an American soft drink company, based in Plano, Texas.
 Formerly called Cadbury Schweppes Americas Beverages, on May 5, 2008, it was spun off from Britain's Cadbury Schweppes, with trading in its shares starting on May 7, 2008.
 Cadbury Schweppes plc went on to become Cadbury plc on May 5, 2008.

Question: What American soft drink company, based in Plano, Texas and is competition to Cott Corporation?
Answer: Dr Pepper Snapple Group