For more than half a century, scholarship has been generated to help managers and stakeholders understand how to drive favorable brand attitudes, brand loyalty, repeat purchase, customer lifetime value, customer advocacy, and communities of like-minded individuals organized around brands.
 Research has progressed with inspiration from attitude theory and, later, socio-cultural theories, but a perspective introduced in the early 1990's offered new opportunities and insights.
 The new paradigm focused on the relationships that formed between brands and consumers: an idea that had gained traction in business-to-business marketing scholarship where physical relationships formed between buyers and sellers.
 A consumer-brand relationship, also known as a brand relationship, is the relationship that consumers, think, feel, and have with a product or company brand.
CMS Energy (), based in Jackson, Michigan, is an energy company that is focused principally on utility operations in Michigan.
 Its principal business is Consumers Energy, a public utility that provides electricity and natural gas to more than 6 million of Michigan’s 10 million residents.
 Its non-utility businesses are focused primarily on domestic independent power production.
 Consumers Energy has operated since 1886.
McCall's was a monthly American women's magazine, published by the McCall Corporation, that enjoyed great popularity through much of the 20th century, peaking at a readership of 8.4 million in the early 1960s.
 It was established as a small-format magazine called The Queen in 1873.
 In 1897 it was renamed McCall's Magazine—The Queen of Fashion (later shortened to "McCall's") and subsequently grew in size to become a large-format glossy.
 It was one of the "Seven Sisters" group of women's service magazines.
 The McCall Pattern Company is the latest evolution of the brand name selling sewing patterns and publishing Vogue Patterns.
The Canon AT-1 is a 35mm FD-mount single-lens reflex camera manufactured by Canon of Japan from December 1977.
 It was produced purely for export and was never sold in the home Japanese market.
 It was a version of the popular AE-1 but without the shutter-speed priority auto-exposure mode of that camera.
 The AT-1 featured manual exposure only.
 This made the camera cheaper, as some consumers did not desire or require autoexposure and did not want to pay for it.
The Digital Citizens Alliance is a United States non-profit organization focused on Internet safety issues.
 It releases reports focused on malware, credit card theft, online drug sales to teens, piracy and overall Internet consumer safety.
 It has criticized Google for not systematically removing videos from YouTube that are used to perpetrate fraud or provide instructions for buying drugs.
 In 2014 a debate was prompted by leaked Sony emails about the organization's role in thwarting piracy.
 DCA reports and work have been showcased on ABC News, the New York Times, Fox News, the Los Angeles Times, the Washington Post, the Wall Street Journal and numerous other publications.
 In 2016 and 2017 Digital Citizens worked with state attorneys general on PSAs to warn consumers about new malware risks from pirate websites.
The Nintendo Network (Japanese: ニンテンドーネットワーク , Hepburn: Nintendō Nettowāku ) is Nintendo's online service which provides online functionality for the Nintendo 3DS and Wii U systems and their compatible games.
 Announced on January 26, 2012 at an investors' conference, it is Nintendo's second online service after Nintendo Wi-Fi Connection.
 Former president of Nintendo Satoru Iwata said, "Unlike Nintendo Wi-Fi Connection, which has been focused upon specific functionalities and concepts, we are aiming to establish a platform where various services available through the network for our consumers shall be connected via Nintendo Network service so that the company can make comprehensive proposals to consumers."
MODE (stylized MO"D"E) was a fashion magazine aimed towards plus-size women which launched in the spring of 1997.
 The magazine was praised for targeting the plus-size consumer with a "Vogue"-like fashion philosophy.
 "MODE" also helped to increase the growth of the plus-size industry and the caliber of plus-size clothing and advertising.
 In 1997, "MODE" was named the best new magazine launch by Ad Week and Advertising Age.
 "MODE" also ran model search competitions in conjunction with the Wilhelmina modeling agency, drawing entries from thousands of hopefuls from the US and Canada.
 Its circulation was approximately 600,000 at the time of its demise in October 2001.
Targeted advertising is a form of advertising where online advertisers can use sophisticated methods to target the most receptive audiences with certain traits, based on the product or person the advertiser is promoting.
 These traits can either be demographic which are focused on race, economic status, sex, age, the level of education, income level and employment or they can be psychographic focused which are based on the consumer's values, personality, attitudes, opinions, lifestyles and interests.
 They can also be behavioral variables, such as browser history, purchase history, and other recent activity.
 Targeted advertising is focused on certain traits and the consumers who are likely to have a strong preference will receive the message instead of those who have no interest and whose preferences do not match a product's attribute this eliminates wastage.
Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation.
 Traditionally market researchers focused on various demographic, psychographic, and lifestyle schemes to categorize and describe homogeneous clusters of consumers that comprise possible target markets.
Smartfinance is an independent financial comparison website focused on helping consumers in emerging markets to make the most of their money.
 The website enables consumers to compare prices on a range of products, including mortgages, credit cards, bank accounts, savings products and loans as well as providing a range of calculators and advice.

Question: Are McCall's and MODE both focused on plus-size consumers?
Answer: no