Bald assertion in advertising, sometimes referred to as non establishment claim, is a subcategory of a literally false advertising claim.
 A bald assertion is a statement used in marketing, advertising or promotions by a company without proof or evidence of truth.
 An example of such advertising practices is when a company claims their product is the best on the market.
Jon Stewart (born Jonathan Stuart Leibowitz, November 28, 1962) is an American comedian, writer, producer, television host, and occasional actor.
 He is best known for being the host of "The Daily Show", a satirical news program on Comedy Central, from 1999 to 2015.
Naked Pictures of Famous People: Another Example of Blatantly False Advertising is a collection of essays and short stories written in 1998 by Jon Stewart, who hosted "The Daily Show".
 It was the first book Stewart wrote, followed by "America (The Book)", which he co-authored with "The Daily Show" staff.
 "Naked Pictures" was a national best seller, known for its biting wit and political satire.
 It features several different formats for its chapters, from two person dialogues to formal letters.
Catie Lazarus is a writer, storyteller and talk show host.
 Lazarus was awarded "Best Comedy Writer" at the ECNY Awards and named one of New York's "Top 100 New Yorkers."
 Theater Mania called her a "comedy darling" and Lewis Black has described her as, "more brilliant than she'll ever know."
 Lazarus is best known as creator and host of the Employee of the Month show (EOTM), a monthly comedy show and podcast filmed live at Joe's Pub in New York City where she interviews famous people about their jobs.
 EOTM has been called "beloved" by "The New York Times", and "hilarious" and "ambitious" by "BlackBook".
On March 12, 2009, television personality Jim Cramer appeared as a guest on "The Daily Show with Jon Stewart".
 The host of CNBC's "Mad Money", Cramer appeared in response to host Jon Stewart's highly publicized week-long criticism of CNBC.
 The exchange began with a scathing piece on CNBC's miscalculations regarding the global financial crisis of 2008–2009 in response to CNBC commentator Rick Santelli, who had recently said on the floor of the Chicago Board of Trade that homeowners facing foreclosure were "losers".
 Santelli had been set to appear on the show, but CNBC canceled Santelli's appearance.
 Stewart, along with "Daily Show" executives, claimed the CNBC montage was not retaliatory and that they planned to show it before the cancellation was announced.
Tiffany (NJ) Inc. v. eBay Inc. 600 F.3d 93 (2nd Cir.
 2010), is a United States Court of Appeals for the Second Circuit case in which plaintiff Tiffany & Co. filed the complaint, first in 2004, alleging that eBay constituted direct and contributory trademark infringement, trademark dilution, and false advertising since it facilitated and advertised counterfeit Tiffany jewelries on its online market.
 On July 14, 2008, the District Court for S. D. N. Y. decided in favor of eBay on all claims.
 Tiffany appealed from these decisions to the Second Circuit.
 The court affirmed the judgment of the district court with respect to the claims of trademark infringement and dilution.
 The false advertising claim was returned to the district court for further processing, which was then ruled in favor of eBay.
TINA.org (TruthinAdvertising.org) is an independent, non-profit, advertising watchdog organization whose mission is to empower consumers to protect themselves and one another against false advertising and deceptive marketing.
 TINA.org was founded in 2012 and received its initial funding from Karen Pritzker and Michael Vlock through their Seedlings Foundation, which supports programs that nourish the physical and mental health of children and families, and fosters an educated and engaged citizenship.
 TINA.org is headed by Bonnie Patten, who has served as its Executive Director since its founding.
Hairwork, or jewelry made of human hair, has appeared throughout the history of craft work, particularly those made to be used for private worship or mourning.
 From the Middle Ages through the early twentieth century, memorial hair jewelry remained common.
 Hair, considered to be a remnant of the person it was cut from, also has often played a part in myths and legends; in a Swedish book of proverbs, one can read that “rings and bracelets of hair increase love” (Vadstena stads tankebok).
 One example can be found in Denmark, at Rosensborg’s palace, which is a bracelet of precious metal with a simple braided lock of hair - a gift from King Christian IV (1577-1648) to his queen.
 Another example would be the rings commemorating the execution of King Charles I of England (1600-1649), which circulated among his faithful supporters.
 Other famous people who owned hair jewellery include Napoleon, Admiral Nelson, Queen Victoria and her large family, Christina Nilsson and Jenny Lind.
The Pakistan Anti-Hero is a book written by Pakistani author, journalist, cultural critic and satirist, Nadeem F.Paracha.
 It is his second book.
 His first book, "End of the Past" was published in 2016 by Vanguard Publications.
 His second book too is published by Vanguard.
 "The Pakistan Anti-Hero" is an extension of Paracha's first book in which he mapped the political evolution of Pakistani society.
 In his second book he attempts to navigate the evolution of Pakistani nationalism through the study of a number of Pakistani intellectuals, artistes, sportsmen, scholars and militants.
False friends are words in two languages (or letters in two alphabets) that look or sound similar, but differ significantly in meaning.
 An example is the English "embarrassed" and the Spanish "embarazada" (which means "pregnant"), or the word "sensible", which means "reasonable" in English, but "sensitive" in French and Spanish.
 Another example is the root L-H-M in Semitic languages; while "Lekhem" in Hebrew and "Laham" in Syriac mean "bread", "Lahem" in Arabic is "meat".

Question: What was the second book written by the Daily Show host, after Naked Pictures of Famous People: Another Example of Blatantly False Advertising?
Answer: America (The Book)