Humans of New York (HONY) is a photoblog and book that features street portraits and interviews collected on the streets of New York City.
 Started in November 2010 by photographer Brandon Stanton, "Humans of New York" has developed a large following through social media.
 The blog had over 18 million followers on Facebook and around 6.2 million followers on Instagram as of November 2016 .
 s of March 2015 , the book had spent 31 weeks on "The New York Times" Best Seller list.
 Hundreds of "Humans of" blogs have since been developed by people in different cities around the world influenced by HONY.
 In March 2016, Stanton wrote an open letter to Donald Trump that went viral on Facebook, garnering over 2.3 million likes and over 1.1 million shares, making it one of the most-shared posts in the history of Facebook.
Marc Ostrofsky is an American entrepreneur, venture capitalist, New York Times Best Selling Author and public speaker.
 He is the author of the books "Get Rich Click!
: The Ultimate Guide to Making Money Online", and "Word of Mouse: 101+ trends in How we Buy, Sell, Live, Learn, Work and Play!"
.
 "Get Rich Click" was in the top ten of the lists of bestselling books compiled by USA Today, "The Wall Street Journal" and "The New York Times".
Relentless is a 2009 suspense thriller from "The New York Times" #1 best selling author, Dean Koontz.
 The story follows the plight of best selling author Cullen "Cubby" Greenwich, his wife, son, and family dog, Lassie, who are being stalked and hunted by a feared and revered national book critic, Shearman Waxx.
 The novel was released in the US on June 9, 2009 by Bantam Books.
Kelly Cutrone (born Kelly M. Blanding, on November 13, 1965) is an American fashion publicist, television personality, and "New York Times" Best selling author.
 Born and raised in Camillus, New York In 1996, Cutrone rose to prominence after founding Fashion & LifeStyle PR/Brand Strategy firm People's Revolution.
 In 2008, Cutrone joined the cast of MTV's "The Hills" when she employed its main cast members Lauren Conrad and Whitney Port.
 After Port relocated to New York City, Cutrone was featured in a "The Hills" spin-off, "The City".
JaQuavis Coleman is an American author.
 He is a member of the YMCMB book division, and along with his wife Ashley Antoinette, via the pen name Ashley & Jaquavis, is a New York Times bestselling author.
 He is married to New York Times Best Selling Author Ashley Antoinette.
 Ashley Antoinette and Jaquavis were named by "Ebony" magazine as one of the most powerful couples in 2012.
John C. Wright (Best known in the trades as Capt. John) John C. Wright is an American author of cruising books.
 Best known for his books about living aboard and cruising America's Great Loop.
 His best selling books include "Once Around Is Not Enough" and "America's Great Loop & Beyond" published by Anchor Publishing.
 His book "America's Great Loop and Beyond" earned him 2013, 2014 and 2015 Best Selling author in the Nautical Market.
 In 2016 his "Once Around Is Not Enough" became the #1 BEST SELLER and winner of the Boaters' Choice Book of the Year.
 Capt. John is best known for his books and website about living aboard and cruising America's Great Loop. "
Publishers Weekly" said he "may be this century's most influential author in the nautical market."
Brandon Stanton (born March 1, 1984) is an American best selling author, photographer, and blogger.
 He is known as author of best selling "Humans of New York" book, as one of "Time"'s "30 Under 30 People Changing The World", and the founder of "Humans of New York," a popular photojournalistic work that has over 17.8 million likes on Facebook and around 5.7 million followers on Instagram as of late August 2016.
Renee Raudman (born October 29) is an actress and voice actress who performed the English voice of Nastasha Romanenko in the video game "Metal Gear Solid" (under the pseudonym of Renne Collette) and its (using her real name).
 She also provides the voice of the recurring character Ms. Butterbean on the cartoon series "The Grim Adventures of Billy and Mandy".
 Outside of voiceover, Renee has recorded over 30 audiobook narrations, including as a co-reader on "Dark of Night" written by Suzanne Brockmann ("New York Times" best selling author of "Into the Fire") and 13 books written by New York Times best selling author Ilona Andrews.
Regina M. Calcaterra (born 1966) is an American attorney and a New York Times Best Selling author.
 She is a partner at Wolf Haldenstein Adler Freeman and Herz and formerly served as Deputy General Counsel to the New York State Insurance Fund and the executive director to two recent New York State Moreland Commissions, including the Utility Storm Preparedness and Response Commission and the Commission to Investigate Public Corruption.
 Her state appointments followed her service as Chief Deputy County Executive to Suffolk County Executive Steven Bellone.
 She is also an advocate for foster children and formerly served as a frequent commentator of policy and politics appearing on CNBC, Newsday, and other local media outlets.
Sharon Salzberg (born 1952) is a "New York Times" Best selling author and teacher of Buddhist meditation practices in the West.
 In 1974, she co-founded the Insight Meditation Society at Barre, Massachusetts with Jack Kornfield and Joseph Goldstein.
 Her emphasis is on vipassanā (insight) and mettā (loving-kindness) methods, and has been leading meditation retreats around the world for over three decades.
 All of these methods have their origins in the Theravada Buddhist tradition.
 Her books include "Lovingkindness: The Revolutionary Art of Happiness" (1995), "A Heart as Wide as the World" (1999), "Real Happiness - The Power of Meditation: A 28-Day Program" (2010), which was on The New York Times Best Seller list in 2011, and the follow-up "Real Happiness at Work" (2013).

Question: What American best selling author, photographer started "Humans of New York" in 2010?
Answer: Brandon Stanton