Entrepreneurship is the process of designing, launching and running a new business, which is more often than not, initially a small business, offering a product, process or service for sale or hire.
 The people who create these businesses are called entrepreneurs.
 Entrepreneurship has been described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit".
 While definitions of entrepreneurship typically focus on the launching and running of businesses, due to the high risks involved in launching a start-up, a significant proportion of businesses have to close, due to "lack of funding, bad business decisions, an economic crisis – or a combination of all of these" or due to lack of market demand.
 In the 2000s, the definition of "entrepreneurship" expanded to explain how and why some individuals (or teams) identify opportunities, evaluate them as viable and then decide to exploit them, whereas others do not and, in turn, how entrepreneurs use these opportunities to develop new products or services, launch new firms or even new industries and create wealth.
 Recent advances stress the fundamentally uncertain nature of the entrepreneurial process, because although opportunities exist their existence cannot be discovered or identified prior to their actualization into profits.
 What appears as a real opportunity ex ante might actually be a non-opportunity or one that cannot be actualized by entrepreneurs lacking the necessary business skills, financial or social capital.
The Icelandic New Business Venture Fund (also known as the New Business Venture Fund or the NBVF for short) is an independent company owned by the Icelandic government.
 It began operations in 1998 after a 1997 reorganization of the banking sector of Iceland.
 The organization is supervised by the Ministry of Industry and Commerce.
 Its purposes are strengthening the economy of Iceland and increasing its internationalization.
 Some of the organization's activities included helping to start Icelandic New Energy and providing start-up capital to companies.
 It was founded with a budget of ISK 5 billion.
 However, the organization was not a major success and made few notable accomplishments.
The House of Aviance (acronym: HOA) is one of the ""legendary"" and major vogue-ball houses in the United States, with its base in New York City.
 It was founded in Washington, D.C. in 1989 by voguer/dancer, record label owner (CEO/A&R), nightclub host, music artist and secretary Mother Juan Aviance—one of the nightlife personalities of New York City.
 Since its founding, the House has played an integral part in U.S and world ball culture, especially U.S. nightlife.
 The House of Aviance is one of the longest continuously active Houses to have emerged from the ball scene and is sometimes referred to as "a working house" with membership from all works of life, sexualities and genders.
 Its membership include dancers, musicians, DJs, drag queens, performing artists, visual artists, singers, songwriters, music producers and engineers.
 The Legendary House of Aviance is especially known for its voguers, performances, runways, fashion, music, music producers and DJs.
 Its membership as of 2014 is just over 700 worldwide.
 Most of its members are or have been part of nightlife in one way or another.
 The House has for a long time stopped competing ("walking") in the ball scene, and as such, ""is not exactly like the voguing houses of Jennie Livingston's film Paris Is Burning, since it does not compete.
 The House of Aviance is something of a queer kinship network in which members serve as extended, pretended, and—some would argue—improved family that supports and enables its members.""
Float-out is the process in modern shipbuilding that follows the keel laying and precedes the fitting-out process.
 It is analogous to launching a ship, a specific process that has largely been discontinued in modern shipbuilding.
 Both floating-out and launching are the times when the ship leaves dry land and becomes waterborne for the first time, and often take place during ceremonies celebrating and commemorating that event.
Erickatoure Aviance (or Ericka Toure Aviance) is an American nightlife personality, club host, clothing designer, fashionista, drag performer, recording artist, dancer, actor, singer and songwriter.
 She is a member of the House of Aviance, one of the vogue and ballroom house in the U.S. founded in 1989 by Mother Juan Aviance.
 It is from this House that she takes her last name from as customary for all ballroom house members.
Business model patterns are reusable business model architectural components, which can be used in generating a new business model.
 In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model.
 Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors.
 Alexander Osterwalder call these similarities the "business model pattern".
In business, a rainmaker is a person who brings in new business and wins new accounts almost by magic, since it is often not readily apparent how this new business activity is caused.
 It means generating substantial new business or additional cash flow from sources sometimes outside established business channels, sometimes by connecting with people in non-traditional or hidden markets, and sometimes by prompting current clients to spend more money.
 A rainmaker is usually a key figure in the business or organization, not merely a salesperson, but a principal or executive who is usually highly regarded within the enterprise.
New business development concerns all the activities involved in realizing new business opportunities, including product or service design, business model design, and marketing.
Mother Juan Aviance (born 1963 in Charleston, South Carolina) is an American secretary, voguer / dancer, music artist, nightclub host / promoter, record label owner, and CEO / A&R.
 He is the founder and "Mother" of the House of Aviance, one of the legendary houses that emerged from the U.S. ball culture in the 1980's, a House which is still active today and ""currently reigns the club scene in New York City.""
 He is also founder, CEO and A&R of Aviance Records, LLC, a multi-genre record label that promotes new and upcoming artists.
 He is regarded as a ""legend / icon"" within the ballroom scene and is "House Mother" to the nightlife personalities and recording artists Kevin Aviance, Erickatoure Aviance and EJ Aviance
Tamsier Joof Aviance or "Tamsier Aviance" (né Tamsier Joof — 17 May 1973, former stage name: "Tam Jo") is a British dancer, choreographer, actor, model, entrepreneur and radio presenter from a Senegalese and Gambian background.
 He took the name ""Aviance"" after joining the House of Aviance — one of the legendary vogue-ball houses in the United States.
 As well as appearing in several musicals, and as stage backing dancer for Mary Kiani, Take That and Janet Jackson, he was also known within the London voguing scene during the 1990s and is among the original London vogue dancers of that era.

Question: What process of designing, launching and running a new business did the  British dancer who took the name ""Aviance" take?
Answer: Entrepreneurship