The John Lewis Christmas advert is a television advertising campaign released by British department store chain John Lewis in the build-up to Christmas.
 John Lewis launched their first Christmas advert in 2007.
 It has since become something of an annual tradition in British popular culture, and one of the signals that the countdown to Christmas has begun in the UK.
 The adverts tend to attract widespread media coverage and acclaim upon their release.
The Grand Arcade is a large shopping centre in St Andrew's Street, Cambridge, England.
 It is anchored by the John Lewis department store, (formerly Robert Sayle) which is situated to the southeast of the site and which opened on 8 November 2007, prior to the rest of the development, which opened on 27 March 2008.
Winged Figure (BH 315) is a 1963 sculpture by British artist Barbara Hepworth.
 One of Hepworth's best known works, it has been displayed in London since April 1963, on Holles Street near the junction with Oxford Street, mounted on the south-east side of the John Lewis department store.
 It is estimated that the sculpture is seen by approximately 200 million people each year.
John Lewis is a chain of high-end department stores operating throughout the United Kingdom.
 The chain is owned by the John Lewis Partnership, which was created alongside the first store in the mid-1800s.
 The first John Lewis store was opened in 1864 in Oxford Street, London.
 The chain's slogan is "Never Knowingly Undersold" which has been in use since 1925.
John Lewis (24 February 1836 – 8 June 1928) was the founder of the John Lewis department store on Oxford Street, Londonand the national John Lewis department store chain.
Paula Margaret Nickolds (born February 1973) is a British businesswoman.
 Since January 2017, she has been the managing director of the John Lewis department store chain.
Oxford Street is a major road in the City of Westminster in the West End of London, running from Marble Arch to Tottenham Court Road via Oxford Circus.
 It is Europe's busiest shopping street, with around half a million daily visitors, and as of 2012 had approximately 300 shops.
 It is designated as part of the A40, a major road between London and Fishguard, though it is not signed as such, and traffic is regularly restricted to buses and taxis.
The John Lewis Partnership PLC (JLP) is a British company which operates John Lewis department stores, Waitrose supermarkets, its banking and financial services, and other retail-related activities.
 The company is owned by a trust on behalf of all its employees — known as "Partners" – who have a say in the running of the business, and receive a share of annual profits, which is usually a significant addition to their salary.
 The JLP group is the third largest UK non-traded company by sales in the "Sunday Times" Top Track 100 for 2016.
 The chain's image is upmarket, and it appeals strongly to middle- and upper-class shoppers.
 Recently, John Lewis has broadened its marketing strategy towards all types of buyers, with the introduction of the 'Value' range to John Lewis and the 'Essential' range to Waitrose, and the expansion of the business.
John Lewis Reading is a major department store in Reading in the English county of Berkshire.
 Until 2001, the store was known as Heelas, and that name is still in common usage.
 The store fronts on to Reading's main pedestrianised shopping street, Broad Street, and backs onto Minster Street and The Oracle shopping centre.
 The store belongs to the John Lewis Partnership.
Bainbridge's was a major department store in Eldon Square in the centre of Newcastle upon Tyne, England.
 The store, which is now branded as John Lewis Newcastle, moved to its current site in 1974, but the company dates back to 1838.
 It claimed to be the first true department store in the world, having begun recording weekly turnover separately by department in 1849.
 In 2002, after a vote by store employees, the owner John Lewis changed the official name to John Lewis Newcastle.

Question: What road in the West End of London features the John Lewis department store?
Answer: Oxford Street