American Manufacturing & Packaging (AMP), previously ARC Diversified, was a 501(c)(3) non-profit corporation located in Cookeville, Tennessee, mainly concerned with hiring and training the severely disabled in the manufacturing of food products.
 The company employed over 100 severely disabled people to manufacture and co-pack several private label brands and its own brands - Millstone Traditions, Granny Bunt and Beachhouse Seafood.
 On average, their brand portfolio reached more than four million people around the world daily.
 AMP was the first non-profit agency in the country to operate a USDA approved (PL No. 47-011-02) facility for the production of manufactured goods sold to the feeding programs of the US Government and private industry.
 AMP utilized the manufacture of food items to create opportunities for severely disabled in the development of work skills, vocational services and a better quality of life.
 It ceased operation in late 2011 following accusations of fraud and lying about the ingredients in a product.
Tesco venture brands are an advanced form of private label brands launched by Tesco in 2011 that do not carry the retailer name.
 These products fall under the category of Tesco venture brands and complement their current value, standard and finest ranges.
 Tesco venture branded goods are available in a wide range of industries from food to children's toys to sanitary products.
 Most of the brands are positioned as "premium goods" competing with existing premium branded goods.
Store brands are a line of products strategically branded by a retailer within a single brand identity.
 They bear a similarity to the concept of house brands, private label brands (PLBs) in the United States, own brands in the UK, and home brands in Australia and generic brands.
 They are distinct in that a store brand is managed solely by the retailer for sale in only a specific chain of store.
 The retailer will design the manufacturing, packaging and marketing of the goods in order to build on the relationship between the products and the store's customer base.
 Store-brand goods are generally cheaper than national-brand goods, because the retailer can optimize the production to suit consumer demand and reduce advertising costs.
 Goods sold under a store brand are subject to the same regulatory oversight as goods sold under a national brand.
 Consumer demand for store brands might be related to individual characteristics such as demographics and socioeconomic variables.
Private-label products or services, also known as "phantom brands", are typically those manufactured or provided by one company for offer under another company's brand.
 Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting.
 They are often positioned as lower-cost alternatives to regional, national or international brands, although recently some private label brands have been positioned as "premium" brands to compete with existing "name" brands.
Post Holdings, Inc., headquartered in the Suburban St. Louis community of Brentwood, Missouri, is a consumer packaged goods holding company operating in the center-of-the store, foodservice, food ingredient, private label, refrigerated and active nutrition food categories.
 Its Post Consumer Brands business manufactures, markets and sells branded and private label cereal products.
 Its Michael Foods Group business supplies value-added egg products, refrigerated potato products, cheese and other dairy case products and dry pasta products to the foodservice, food ingredient and private label retail channels.
 Its active nutrition business markets and distributes protein beverages, bars and gels.
 Its Private Brands business manufactures private label peanut butter and other nut butters, dried fruits, baking and snacking nuts, cereal and granola.
SuperValu, Inc. is an American retailing company.
 The corporation, headquartered in the Minneapolis suburb of Eden Prairie, Minnesota, has been in business for nearly a century.
 It is the fifth-largest food retailing company in the United States (after Kroger and Albertsons), and ranks in the top 100 on the 2015 Fortune 500 list.
 "Supermarket News" ranked SuperValu #1 in the 2008 "Top Wholesalers for 2008".
SmithFoods is a regional maker of dairy products, beverages, and ice cream headquartered in Orrville, Ohio.
 The company sells products under two major brands, Smith's and Ruggles, as well as private label brands, for both retail and wholesale distribution.
Associated British Foods plc (ABF) is a British multinational food processing and retailing company whose headquarters are in London, United Kingdom.
 Its ingredients division is the world's second-largest producer of both sugar and baker's yeast and a major producer of other ingredients including emulsifiers, enzymes and lactose.
 Its grocery division is a major manufacturer of both branded and private label grocery products and includes the brands Mazola, Ovaltine, Ryvita, Jordans and Twinings.
 Its retail division, Primark, has around 325 stores with over 65,00000 sqft of selling space across Austria, Belgium, Germany, Ireland, the Netherlands, Portugal, Spain, the UK, and the United States.
Festival Foods is a privately owned company operating stores throughout Wisconsin.
 It was founded as Skogen’s IGA by Paul and Jane Skogen in 1946 in Onalaska, Wisconsin, and is still owned by the Skogen family.
 Festival's private label brands are supplied by SuperValu, with the majority under their Essential Everyday label.
The Kroger Company, or simply Kroger, is an American retailing company founded by Bernard Kroger in 1883 in Cincinnati, Ohio.
 It is the United States's largest supermarket chain by revenue ($115.34 billion for fiscal year 2016), the second-largest general retailer (behind Walmart) and the twenty-third largest company in the United States.
 Kroger is also the third-largest retailer in the world and the second largest private employer in the United States.
 s of 2015 , Kroger operates, either directly or through its subsidiaries, 2,778 supermarkets and multi-department stores.
 Kroger's headquarters are in downtown Cincinnati.
 It maintains markets in 34 states, with store formats that include supermarkets, superstores, department stores, 786 convenience stores, and 326 jewelry stores.
 Kroger-branded grocery stores are located in the Midwestern and Southern United States.
 Kroger operates 37 food processing or manufacturing facilities, 1,360 supermarket fuel centers and 2,122 pharmacies.

Question: Which American retailing company supplied Festival's private label brands
Answer: SuperValu, Inc.