Reply marketing (or direct response marketing), is a form of viral marketing where an advertiser/marketer replies directly to an end-user with an advertisement or a personalized message.
 It is a means of marketing designed to generate an immediate response from consumers, where each consumer response can be measured, and later attributed to the corresponding advertising channel.
 Television, radio, social media, search engine marketing, print, phone, internet, and mail serve as the typical channels for this type of advertisement, with e-mail being the most effective form of direct response.
 It was first introduced in 2010 by Old Spice, with its well-known viral ads featuring actor Isaiah Mustafa.
 Mustafa, though, replied to numerous potential users simultaneously via an amusing video on YouTube.
 Recipients were persons who were commenting about various videos via Twitter.
Smell like a Man, Man is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for Old Spice.
 The campaign is also commonly referred to as The Man Your Man Could Smell Like, being the title of the campaign's initial 30-second commercial.
 The campaign was initially launched to market Old Spice's Red Zone After Hours Body Wash, but has subsequently been expanded to include other products following the success of the initial advertisements.
 The campaign targets female viewers, despite the product's target market being male, as the company determined that women frequently make purchasing decisions in respect of hygiene products even for male household members.
Make a Smellmitment is an advertising campaign created by Wieden+Kennedy for Old Spice in the United States.
 The campaign is preceded by “The Man Your Man Could Smell Like" which was a television advertising campaign by Wieden+Kennedy for Old Spice.
 The "Make a Smellmitment" campaign retains much of the format from the previous campaign including its characters played by Isaiah Mustafa and Terry Crews.
 The content of the new campaign ads also consist of character monologues during long single shots while engaging in random activities and addressing the female audience.
 The inaugural commercial, titled “And So It Begins”, lasts 1:02 minutes and introduces returning Old Spice actors Isaiah Mustafa as well as Terry Crews.
 This advertising campaign markets Wild Collection Bearglove Men’s Body Wash and Timber Bar Soap.
 Isaiah Mustafa and Terry Crews returned in their recurring roles from previous Old Spice advertisements.
 Mustafa’s character (referred to as the “Old Spice Man”) continues to target women despite marketing hygiene products for men as it was determined that women often buy household products for men.
 Terry Crews also reprised his Old Spice character that targets the male audience as he is always screaming and breaking things.
 The theme of the campaign focuses on the contrast between the smooth-talking monologues by Isaiah Mustafa and screaming Terry Crews interrupting each other as they advertise Old Spice Timber and Bearglove respectively.
 The commercials usually end with the two men each holding up their respective products side by side and pointing at them with Crews repeatedly yelling “Bearglove!”
 and Mustafa eventually saying “stop it”.
 "The point of it is more than just bringing two guys together.
 It's about helping people who think about or use Old Spice pick the scent that best fits their personality by connecting scents with the personalities of Isaiah and Terry", said John Sebastian, marketing director for Old Spice.
Leonard Lief (June 14, 1924 – July 30, 2007) was founding president of Lehman College, a Bronx institution that is one of the senior colleges of the City University of New York.
 Lief was the college's president from 1968 to 1990, solidifying it as a college with a liberal arts focus on a tree-lined campus.
 Lief, an Elizabethan scholar, died after a long bout with Parkinson's disease at the age of 83, on July 30, 2007, at his home in New Rochelle, New York.
 The Lehman College's campus library is named Leonard Lief Library in his honor.
 His successor is Ricardo R. Fernández.
Mark Fitzloff (born February 3, 1971 in Milwaukee, Wisconsin) is an American advertising creative director.
 He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand.
 He is also the executive producer and screenwriter of Tempbot, Neill Blomkamp's cult short film.
Isaiah Amir Mustafa (born February 11, 1974) is an American actor and former NFL practice squad wide receiver.
 Mustafa is widely known as the main character in the series of Old Spice television commercials, The Man Your Man Could Smell Like.
 He is also known for portraying Luke Garroway on Freeform's fantasy series "Shadowhunters".
Terry Alan Crews (born July 30, 1968) is an American actor, artist, and former American football player.
Darrell H. Winfield (July 30, 1929 – January 12, 2015) was an American rancher and model best known as "The Marlboro Man" in television commercials and magazine advertisements for Marlboro cigarettes.
 Winfield was born in Kansas, Oklahoma.
 His family relocated to California's San Joaquin Valley when he was 6 years old.
 This move was inspired by the "Okie migration" that was prominent in the 1930s where many mid-west farmers, devastated by the Dust Bowl, headed west to California to start over.
 He was the Marlboro man from 1968 until 1989.
 He is also credited with being the most portrayed man in the world by some.
 Philip Morris has used many cowboys for their ads but has declared that Winfield was "really the Marlboro man."
HandPicked is a smooth jazz studio album by jazz guitarist Earl Klugh released on July 30, 2013.
 This is Klugh's first album of new material since he released "The Spice of Life" in 2008 and it is also his first for the Heads Up label.
 This album showcases Klugh playing solo guitar on 13 of the 16 songs included here.
 Bill Frisell, Jake Shimabukuro, and Vince Gill all co-produced and played on one song each.
Houseley Stevenson (July 30, 1879 – August 6, 1953) was an American character actor who was born in London on July 30, 1879, and died in Duarte, California on August 6, 1953.
 He began his movie career in 1936 and had a short career in early television productions.
 Stevenson performed in live stage productions in New York under the name Houseley Stevens.
 He was a resident teacher at the Pasadena Playhouse in California.
 He was the father of actors Houseley Stevenson Jr., Edward Stevenson and Onslow Stevens.

Question: Which actor that appeared in Old Spice commercials was born on July 30, 1968
Answer: Terry Crews