Напиши текст вакансии для должности "Digital marketing specialist". Название компании: "CONSORT Group/КОНСОРТ". Расположение: Москва. График работы: Полный день. Опыт работы: От 1 года до 3 лет. Ключевые навыки: 'Английский язык', 'Internet Marketing', 'Marketing Communication', 'Phone Calls', 'MS Access'

Main responsibilities and tasks:  Digital campaigns: concept and strategy development, agency control of technical set-up and optimization in the self-service ad platforms (Yandex Direct and Display, Google Marketing Platform, Mail myTarget, VK, Facebook) and direct buying resources; Analytical reports and interactive dashboards preparation with the help of rich in-house digital infrastructure (Yandex Metrika, Google Analytics 360, Google BigQuery + Tableau BI); Supervision of creatives production process: various targeting/formats options analysis, building the concept of well-balanced advertising call to action from external banner to lead-form on landing page, control of creatives compliance with the moderation requirements; Conducting cross-channel efficiency analysis and preparing briefs for flight campaigns (both tactic and image) media-plans and further agency control; Generation of new hypotheses for target audience, formats, communication message and site optimization.    Requirements:  Experience of ad setup in Programmatic self-service platforms (Yandex Direct, Yandex Display, Google Ads, VK, Facebook); Understanding of automotive industry marketing, customer journey (from Awareness to Purchase) and KPI’s at each stage of funnel (CPY, CPV, CPC, CPA, etc.); Excellent knowledge of web-analytics instruments (Google Analytics, Tableau BI); Fluency in Excel (pivot tables, charts, complex functions); Understanding of digital creatives’ formats and production process; Analytical mindset and ability to go into details; Strong communicational skills, experience in working with partners (agency experience as a plus); Multitasking; Higher education, marketing/ IT; Upper-Intermediate English    Working conditions:  Work schedule 5/2 (9:00-18:00) Wage - is discussed with each successful candidate - after the interview Company provides: medical insurance (after the probation period)