Напиши текст вакансии для должности "Product Marketing Manager". Название компании: "Staff-UP Consulting Group". Расположение: Москва. График работы: Удаленная работа. Опыт работы: От 3 до 6 лет. Ключевые навыки: 'Agile Project Management', 'Marketing Analysis', 'Product Management', 'Start-up project', 'Atlassian Jira', 'Product Development', 'Brand Management', 'Team management', 'Market Research', 'Crypto', 'Blockchain'

A DeFi platform that serves as an easy and efficient access point to the portfolio of 15 customizable earning strategies accessible for any type of user and offers revenue generation tools, access to IPOs, start-up financing as well as educational opportunities that makes it a one-stop-shop bridging digital assets to investment products is currently looking for a Product Marketing Manager. The main objective of the new role of a Product Marketing Manager:   To enhance user retention and improve the key product metrics in collaboration with the tech, analytics, and marketing teamThe successful candidate will focus on the following priorities:   Run thorough market research and Customer Development to understand users&#39; pain points ad find insights that can become the basis for a product/feature positioning - as well as help deliver these products in the most effective way, roadmap- and UX/UI-wise. Run market research (TAM-SAM-SOM, competitive analysis, regulations, trends, etc) for existing products/features and products/features under development, for the purpose of product positioning development and/or insights on products’ development.   Improve the existing product metrics by running tests and assisting the Tech &amp; UX/UI team and help the marketing team be more effective at their communications with users and promo campaigns by providing relevant product insights. Help develop and track the system of product metrics through appropriate dashboards. Deliver &amp; test hypotheses on product/interface improvement together with UX/UI &amp; marketing team.   Prioritize products and features at each stage of the development. Work closely with the Tech and Analytics Teams to ensure each product/feature is competitive &amp; marketable before we decide to start developing it. Work closely with the Analysts, Product Owner, CTO, programmers, designers, UI/UX developers, and UX writer at and prior to the stage of product development and deployment to ensure each product/feature is competitive &amp; marketable before we decide to start developing it. Bring in the marketing perspective (TA needs &amp; user requests) to help prioritize our development pipeline &amp; roadmap (WSJF).   Work out the product UVPs and positioning and produce clear &amp; timely product documentation (business case, user stories etc) that the Marketing department could use to build effective communication and promo activities.   Developing, organizing, and running qualitative and quantitative checks of JTBD. MVP development and testing, if necessary. Control that the resulting CJM and interfaces are in line with the product positioning.   In order to be successful in their role, candidates will need to demonstrate the following critical competencies: Functional expertise is demonstrated by the ability to:   Apply necessary techniques and tools: Customer Development (Proven experience in CustDev is a must), market research, hypothesis validation, MVP development, Agile/Scrum   Understand unit economics, SaaS product metrics, and UX/UI design basics   Identify product-market fit   Use Word, Excel, PowerPoint, Jira, Trello, Figma, Miro (good to have)   Project management hard skills are demonstrated by the ability to:   Develop project roadmap and project schedule and ensure that cross-functional teams meet the deadlines according to the plan   Manage and prioritize complex task lists   Structured &amp; analytical thinking is demonstrated by the ability to:   Get to the bottom of the task and analyze complex sets of data, hands-on experience of working with analytics systems   Collect, integrate and analyze all relevant data and information and reduce that information down to manageable components and/or charts, diagrams, or graphs   Draw logical and objective conclusions from the data and validate them as the prime cause and contributing causes   Result orientation is demonstrated by the ability to:   Meet timelines, work under time pressure, be proactive, effective and get things done   Find ways to get corresponding teams to deliver the necessary results (e.g. Analyst, Marketing team, etc.)   Collaboration and influencing are demonstrated by the ability to:   Collaborate with remote teams   Present information in a comprehensive manner via verbal and pptx format   Adjust communication to various cultural and professional backgrounds     Get cross-functional teams engaged when working on achieving their own goals   Creativity is demonstrated by the ability to:   Offer and justify the effectiveness of non-standard solutions/ideas     Develops ideas, methods, or products that are both original and useful to the organization     Additional qualifications   2-3 years of proven experience as a product/customer developer (or a similar role) in an IT/SaaS/Fintech company/startup   Portfolio of product development cases hypothesis -&gt; MVP   Understanding budgeting rules, investment appraisal, product P&amp;L (good to have)   Experience/understanding of Crypto/DeFi markets (good to have)   Fluent English is a must, Russian is good to have     The compensation level will be discussed with relevant candidates.  Other benefits:   High growth potential with a salary increase   Opportunity to work remotely (in CET timezone) in a flexible schedule with a very high level of freedom - and responsibility   Offsite team reunions in different locations (e.g. UAE) 1-4 times per year with full travel expenses coverage   Covering education costs for relevant courses (if fits the budget)