Напиши текст вакансии для должности "SEM Executive (Maternity Cover)". Название компании: "Farfetch". Расположение: Москва. График работы: Полный день. Опыт работы: От 1 года до 3 лет. Ключевые навыки: 'Digital Marketing', 'Strategic Marketing', 'Project management', 'Английский язык', 'Mobile Marketing'

We are looking for SEM Executive to lead the development and execution of effective campaigns to grow traffic, sales, profit, and new customers through SEM marketing advertising. The ideal candidate will demonstrate data-driven thinking, striving to find new ways of optimization and new approaches to campaign creation. What you&#39;ll do:   Responsible for development of SEM and Price Comparison campaign types (Yandex Market and Google Shopping) Working with automated systems for generating advertising campaigns, that includes technical setup, writing ad templates (in RU and EN languages), building a data structure, carrying out updates as new opportunities of advertising platforms become available Fully responsible for integration and collaboration with partners, i.e. tracking setup, condition negotiation, launch plan any necessary tech &amp; design requirements, direct control of traffic quality and further optimization, maintenance of documentation and invoices Support and optimize Data Feeds, including creating new ones for the new types of ad campaigns Provide assistance for the Display ad campaigns in Yandex advertising network such as Smart Banners, Product Ads, Mobile App Installs Day to Day management and optimization performance of advertising campaigns including evaluation of keywords, search queries and campaign types Measure and report performance of marketing campaigns against established goals and KPIs (CPO, CPI, CPA, ROI) Optimization of bidding strategy, testing and exploring new possibilities and tools of SEM Communicate with other team members including BI, Analysts, Development, Content, Brand in order to provide support and implement joint projects  Who you are:  Strategic thinker, see the big picture while maintaining focus on daily details Strong project management, analytical, decision-making and organizational skills Excellent communication, problem-solving and strong relationship building skills Ability to work collaboratively with business leads, external agencies, and creative teams to successfully meet deadlines Proactive – take initiative to improve processes, a team player who is a self-starter and is able the thrive in a fast-paced, results-oriented environment  Experience and Education:  Bachelor&#39;s degree in Math, Economics, Marketing, or Science preferred Ideally, 2-3 years of related experience with SEM traffic in-house / digital agency In-depth knowledge of performance media channels, with a proven track record in running successful campaigns Familiarity with digital mobile advertising and mobile tracking via AppsFlyer, Adjust, TUNE Heavy Excel user Experience with AMO / Adobe AdLens, Marilyn, eLama, Kenshoo, K50 or other relevant optimization system is a strong plus Experience of using of API advertising systems is a plus Experience to work on an international market is a plus Experience in fashion or luxury fashion industry is a plus