Напиши текст вакансии для должности "Senior CRM Manager". Название компании: "Mars". Расположение: Москва. График работы: Полный день. Опыт работы: От 3 до 6 лет. Ключевые навыки: 

We are looking for a Senior CRM Manager in the Royal Canin business segment. You will do:  Ownership and full management of the overall CRM and loyalty strategy in close collaboration with Global and Local stakeholders Launch and further roll-out Customer Data Platform Identifying and analyzing customer segments Implementation of a personalized approach in communications Developing scenarios for recruitment, increased activity, and customer retention Define measurable KPIs and regularly review campaigns against strategic objectives Coordination of cross-functional teams as part of current activities Development of CRM base and meaningful growth of associated sales Full budget responsibility for the CRM budget  We expect:  High Education English (Upper-Intermediate level or higher) Experience in the use of sophisticated multi-channel marketing solutions You love all things data and are analytical in your approach. Experience developing and deploying CRM, CDP and Loyalty Strategies Excellent stakeholder management Excellent presentation skills  We offer:  Competitive salary Annual bonus Medical insurance 100% sick leave compensation Flexible working hours Additional paid vacation if you work more than 5 years A great educational program that you form by yourself