Напиши текст вакансии для должности "Marketing Strategist for Expo and Online education". Название компании: "JetBrains". Расположение: Москва. График работы: Полный день. Опыт работы: От 3 до 6 лет. Ключевые навыки: 'Product Management', 'Marketing Analysis', 'Marketing Communication'

JetBrains is launching an online learning portal dedicated to robotics, artificial intelligence, VR, AR, and other new technologies. We are also setting up a learning platform that will host virtual classrooms and a knowledge base for researchers. These projects are aimed at all age groups. We are looking for a perceptive and goal-driven marketing strategist to perform essential research needed to create a highly effective marketing strategy. The marketing strategist&#39;s responsibilities include developing, implementing, and tracking marketing strategies online and offline. Your key responsibilities will be to raise brand awareness and facilitate meeting KPI targets for traffic, lead acquisition, sales, visitor satisfaction, and other important metrics.   As part of our team, you will:   Perform audience research by determining what people are buying, identifying gaps in the market, discovering what types of people buy particular products, and how much money people are willing to spend on those products.   Analyze demographic data and shopping habits, and research competitors and their pricing to understand the best ways to market products and create profit for the company.   Lead outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, event planning, social media, publishing, PR, CRM, direct marketing, etc.).   Liaise with external vendors to execute promotional events and campaigns.   Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts.   Plan and execute initiatives to reach the target audience through appropriate channels (social media, YouTube, digital media, email, direct marketing, influencers, outdoor advertising, etc.).   Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.   Create a budget that meets each project’s needs at the initiation of the project and track it throughout the process to ensure it is adhered to.   Undertake individual tasks of a marketing plan as assigned.   Plan all your projects and tasks according to an overall expo roadmap.   Collaborate with engineers, curators, and design teams to develop and refine our marketing strategy.   Help to build our processes, tools, and culture.   Communicate project timelines, deliverables, and progress to stakeholders.   Work within brand guidelines to create products that adhere to the established brand style.     Requirements:   University degree in marketing, communication, journalism, or another related field.   Minimum 5 years of experience working at a marketing agency or as a marketing strategist or marketing manager.   Excellent data interpretation skills.   Top-notch communication skills.   Ability to negotiate budgets, timelines, and expectations with clients, and prices with vendors.   Proficiency with project management software, analytic programs, and systems used to create marketing campaigns.   In-depth knowledge of CRM software and content management systems.   Familiarity with SEO/SEM and Google Analytics.   Experience with social media.   Some experience with Robotics, AI, VR/AR.   Ability to plan and facilitate project kick-off meetings with key resources.   Strong planning and problem-solving skills.   Readiness to embrace new technologies.   Ambition and motivation to go the extra mile and ability to perform in a demanding work environment.   Ability to be a team player.   High standard of ethics, integrity, and confidentiality.   Business know-how: an understanding of business metrics and the ability to translate company goals and objectives into digital experiences.