Напиши текст вакансии для должности "Cluster Creative & Content Lead". Название компании: "Bayer". Расположение: Москва. График работы: Полный день. Опыт работы: Более 6 лет. Ключевые навыки: 'Digital Marketing', 'Business Planning', 'Team management', 'Creative Lead', 'Creative Production', 'Content Strategy', 'media & digital lead'

Position: Cluster Creative &amp; Content Lead Division: Consumer Health Position purpose: We are looking for a passionate digital marketer who will lead our cluster Creative and Content excellence priorities to transform BCH into the best data-driven marketing organization in Consumer Health. In this role, you will work with teams across brand, LMR, media &amp; digital, and agency partners to lead the strategic direction and drive executional excellence for all markets in the cluster. You will lead the charge in making creativity as a key business driver &amp; significant competitive edge for BCH. Responsibilities: Creative &amp; Content Strategy:  Define and drive a digital first cluster specific creative &amp; content strategy across earned, owned, and paid channels, incl. SEO &amp; eCom; In partnership with brand managers, input in the creative &amp; content part of integrated campaign briefs and ensures that all key elements are included for agencies to deliver best-in-class solution; Translate brand campaign platform ideas to executional creative &amp; content origination toolkit &amp; localization approach, accounting for market nuances &amp; priorities; In partnership with the brand managers, lead the creative &amp; content testing (both pre-flight &amp; in-flight) agenda &amp; optimize based on the results; In collaboration with the media &amp; digital lead, define data driven creative &amp; content personalization approach, based on audience segments, personas, on-site performance, conversion goals etc; Lead development &amp; deployment of cluster test &amp; learn roadmap (platforms, formats, new content tech. etc.) across campaigns and driving scalable learnings/case-studies; Define, implement, and optimize creative &amp; content measurement for earned, owned, and paid channels across efficiency, quality, and effectiveness; Proactively partner with other creative &amp; content leads, both within EMEA region &amp; outside, to share best-practices, explore collaboration opportunities etc.; Partner with Legal, Medical, and Regulatory teams to accelerate content approval process and go-to-market.  Creative &amp; Content Executional Excellence:  In collaboration with cluster media &amp; digital lead, drive on-going review of in-flight content performance &amp; provide optimization recommendations; Lead reapplication of creative &amp; content toolkits across all markets in the cluster; Support local market brand teams in creative development and production process incl. attending pre-production meetings, usage rights management etc.; Identify and scale best-in-class content production models and co-lead ongoing optimization of the current content production set-up; Proactively partner with procurement teams to identify &amp; implement content development efficiency opportunities; Drive adoption of asset management systems and tools like DAM ensure scaled usage &amp; reapplication of existing assets;  Agency Management, Partnerships, and Training:  Inspire the agencies to make BCH the brand of choice for the best creative talents; Be the cluster key point of content for creative &amp; content agencies; Partner with procurement teams to ensure agencies deliver on the SOPs, SLAs, and performance KPIs; In partnership with media &amp; digital lead, drive collaboration with key media partners (Google, Facebook etc.); Build partnership creative tech providers (e.g. DCO partners) to get access to alpha &amp; betas opportunities; In partnership with global capability building teams, define &amp; deliver creative &amp; content training/upskilling programs for all local market teams in the cluster.  Important for us:  8+ years of integrated creative &amp; content experience across strategy &amp; execution for Consumer Health, FMCG brands, or Digital Creative/Content Agency, with a solid track record of delivering creative &amp; content driven business growth; Has a broad network of and strong relationships with national and multinational, online and offline production, creative and content agencies and media providers; Hands on experience in translating brand strategies into data-driven executional creative &amp; content; In-depth understanding of all key creative &amp; content formats, specifications, and best-practices across owned, earned, and paid channels; Strong experience in data-driven creative personalization strategies and agile optimization approach; Good understanding of content development &amp; production process; Good understanding of creative &amp; content storage and delivery systems like eDAM, CMS etc.; Exhaustive experience with creative &amp; content measurement approach; Managerial leadership with an innovative and entrepreneurial mindset, with the ability to drive change; Strong agile project management skills; Excellent analytical and project management skill; Experience partnering with cross functional teams; Strong inter-personal and communication skills (written and oral) - ability to persuade and influence others through personal credibility and assertiveness; Ambitious, driven, and self-motivated; Strong learning, people, and change agility.  We offer:  Career in the sustainable international company; Monthly salary and annual bonus; Meal allowance, corporate mobile coverage; Health and life insurance; 35 days paid vacation; Corporate learning and development program; Corporate reward and recognition program.