Напиши текст вакансии для должности "Digital Manager". Название компании: "Sanofi". Расположение: Москва. График работы: Полный день. Опыт работы: От 1 года до 3 лет. Ключевые навыки: 'Project management', 'Digital Marketing', 'Google Analytics', 'Marketing Analysis', 'Social Media Marketing'

WHAT YOU WILL DO:  Development and implementation of digital media and content strategy for the brand; Ensure Brands Digital Activation is impactful, leveraging Owned, Earned and Paid digital channels (SEM, Video, Social, Programmatic); orchestrate flawless execution, supporting the brand in their engagement with third-party vendors where needed; Ensuring the process of development of effective segments of the target audience for high-quality marketing communication with users with a relevant message at the right time; Managing the content of brand website of the CHC BU; interaction with the ITS to ensure high-quality and timely technical support for websites Definition and formation of a proposal for the selection of formats and channels for communication; providing analysis of consumer interaction with content; Interaction with partners and agencies (digital, content, creative) to ensure quality implementation of the digital assets production; Cross-functional interaction to ensure implementation of digital strategy for brand; Implementation of brand strategy for e-commerce; Interaction with local, zone and global teams for the exchange of expertise and experiences in implementing a digital brand strategy; Budget management for the implementation of a digital brand strategy; Monitoring performance indicators; Controlling media and web analytics of digital activities; Providing measurement and analytical support to brand marketing campaigns; Training in new technologies applicable to the pharmaceutical industry or to improving the company&#39;s business processes; Other tasks requested by management;  WHAT IT TAKES TO BE SUCCESSFUL IN THIS ROLE:  Post-bachelor’s degree from an accredited college or university (e.g., Masters, MBA or equivalent);  Three+ years` proven experience in relevant digital transformation role in agency / consulting / client environment or a mix of thoseStrong communication skills – in particular, proven ability to communicate with a wide breadth of audiences: marketing, media, technology partners, and agencies;  Project management experience with a proven track record of success; Proven experience (at least 1 year) and understanding of sales growth triggers in e-commerce; DSP and Programmatic media buy knowledge, including Google, Facebook, Yandex and MyTarget. expertise; Strong digital marketing skills (programmatic, SEO, SEM, DMP, DV360, CMS, CRM, etc.); Experience in digital media buying (RTB, CPM, CPA, CPC, etc.) Knowledge of key marketing principles and experience with branding, USP, positioning and segmentation of the target audience; Good understanding and experience in digital analytics: GA, YM, Adobe, etc; Experience and knowledge in media planning; Teamwork and cooperation; Creativity thinking skills (able to think ‘out of the box’); Ability to analyze, interpret and present data; Ability to work in friendly and inspired team; English and Russian proficiency (at least Advanced level)  This publication is hosted on behalf of Sanofi group of companies in Eurasia. Employment offer for the positions listed in this e-mail may be done by one of the companies of the group (including but not limited to Sanofi legal entities in Russia, Belarus or Central Asia) depending on availability of the relevant positions in the staff structure and their geographical location.