Напиши текст вакансии для должности "Head of product marketing". Название компании: "Соушиал Линкс". Расположение: Москва. График работы: Полный день. Опыт работы: От 3 до 6 лет. Ключевые навыки: 'Marketing Analysis', 'Fluent English', 'Launching new products', 'Product Marketing'

About Social Links We are a Global OSINT (Open source intelligence) company with HQ in Amsterdam that empowers investigators and security professionals with ground-breaking AI-powered products. We assemble massive volumes of data and deep insights from open sources in Social media, Blockchain and Darknet and visualize a holistic picture for data-driven decisions and investigations. Among our customers are companies from S&amp;P 500 and Law Enforcement agencies from 50+ countries across the globe. We are growing 2 times a year and have an ambition to become an Unicorn with capitalization 1B USD. We are living in the age when data is no longer trustworthy. This is why we are restoring trust in data for an open and safe world.   Head of product marketing We are looking for a leader who will lead the product marketing department, develop product positioning, go-to-market strategy and help to make our company a leader on the market.   You will:  Understand the competitive landscape—be an expert on our competition and how they are positioned. Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn. Develop exceptional product positioning that will differentiate the products from competitors. Develop a marketing plan for the products you support in conjunction with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. Assess the effectiveness of the marketing programs that support products on an ongoing basis, and report back to the business on required changes. Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan. Act as the primary thought leader for the products you support externally, including speaking engagements and written works. Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it. Write compelling copy for different collateral types and audiences. Lead product marketing department, recruit and train product marketing managers. Lead cross-functional teams to create, plan and execute product marketing strategy. Coordinate planning &amp; execution with internal teams.    We are expecting that you:   Have a proven track record in positioning and launching differentiated products that meet and exceed business objectives   Have deep understanding of how a product is sold and the channels works   Have excellent written and verbal communication skills, possibly including some copywriting skills   Have strong analytical and critical thinking   Know how to work in matrix and cross functional teams   Interested in trends and new approaches, ready for change   Speak fluently in English