Напиши текст вакансии для должности "Senior Product Marketing Manager". Название компании: "Лаборатория Касперского". Расположение: Москва. График работы: Полный день. Опыт работы: От 3 до 6 лет. Ключевые навыки: 'Product Management', 'Английский язык', 'Business Development', 'Marketing Analysis', 'Negotiation skills'

Senior Product Marketing Manager owns Customer Journey Map and product marketing strategy for a specified product to ensure the customer efficiently progresses through all stages of customer journey. Key responsibilities:  Develop Product Marketing Guidelines for a specified product; Define the target audience and their needs and problems for a specific product (together with Product Management); Define product positioning and value proposition; Define product messaging; Develop Customer Journey Map for a specified product; Define customer profiles and personas; Define CJM stages; Define main touchpoints; Define customers and company’s expectations for each stage; Define marketing assets for each touchpoint; Develop and request marketing content for a specified product; Develop required product marketing materials; Request and validates marketing campaigns from Global Marketing; Align product marketing strategy with company’s content strategy and brand strategy created by Global Marketing; Present product value proposition, business version of the product roadmap and GTM strategy inside and outside of the company; Influence industry analysts, partners and customers; Request and utilizes market, product, partner, and pricing competitive insights from Strategy Management department;  Qualification and requirements:   At least 3 years of experience in product management, product marketing or business development in IT industry and desirably IT Security; Bachelor&#39;s or master’s degree in Computer Science, Information Technology or higher education degree in another area is required. Additional education in Product Management/ Product Marketing/Business Administration is a plus; Strong understanding of the corporate cybersecurity market including market segmentation, main trends, key customer challenges, key cybersecurity vendors and their products; Experience in go-to-market strategy development and product launches is a plus; (In-depth/ specific) understanding of theories and practices in product marketing (product positioning, market segmentation, key customer needs, etc.); Good understanding of the modern threat landscape (current state, future tendencies, development, B2B specific threat environment, etc.); Understanding of the enterprise sales process for IT/IT security projects; Advanced English; Team-player who can also work independently; Excellent written and verbal communication; Public speaking; Time management; Critical thinking; Problem solving;  As a plus:  Knowledge and experience in NGFW, Anti-APT, NTA, EDR, UEBA, IRP, threat deception technologies; Understanding of incident response and threat hunting processes; Knowledge/experience of SOC processes; Understanding of local/global compliance policies: GDPR, PCI DSS, ФЗ-187; Understanding of threat intelligence; Publications in IT/IT Security press.