Напиши текст вакансии для должности "Email marketing manager (B2B)". Название компании: "Smartcat". Расположение: Москва. График работы: Удаленная работа. Опыт работы: От 3 до 6 лет. Ключевые навыки: 'Английский язык'

Smartcat is the operating system for the global translation industry. Our team believes that the world becomes ever-more connected and interdependent. The borders that prevent people from trading, working together, and exchanging knowledge and innovations erode over time. That is the future we want to live in. Our mission is to speed up the pace at which that happens, building the best platform for Connected Translation. We don’t believe automation will render language professionals obsolete. Instead, we place powerful software into the hands of the millions of people working to globalize their own industries, plug them into our global supply network, and enable continuous delivery of multilingual content. With tens of thousands of customers and hundreds of thousands of freelancers translating together on Smartcat, we are well on our way. Email marketing manager (B2B) Mission As an Email marketing manager, your mission is to reach customers through email campaigns and in-product communications to inform them about new products and offers. Ultimately, you should be able to generate more PQLs through direct marketing. Your outcomes:   Manage prospecting, onboarding, and reactivation email campaigns to increase PQLs   Identify the target audience and carry out segmentation of the database.   Create and optimize emails to improve marketing funnel performance   Upgrade our email templates using graphics, personalization and advanced features   Track and report on email campaigns in order to guide improvements in delivery rate, open rate, click rate and reply rate.   Work closely with Sales, Product and Marketing managers to develop a clear communication strategy   Requirements:   At least 3 years of experience in a similar position.   Experience with email marketing tools and email systems. Experience working with Hubspot and Appcues is an advantage.   Working knowledge of HTML and CSS.   Highly proficient in written English.   Experience with Google Analytics or other analytical tools.   A data-driven approach. Ability to justify decisions using concrete metrics   Integrity and full commitment   Growth mindset   Readiness to work in a highly intense startup environment requiring extreme focus, a strong sense of ownership, and persistence to breakthrough   Openness to constructive feedback and the opinions and ideas of others   Why joining Smartcat might be your best move so far   The ongoing rise of the content economy is causing a massive shift in the language industry. All today’s megatrends — big data, artificial intelligence, machine learning — are converging in it at lightning speed. Smartcat’s disruptive business model taps into this $50b industry with a market network where buyers and suppliers connect, collaborate, and leverage our free-to-use workflow SaaS. The next decade will be the era of market networks and reinventing the $10 trillion service economy, and we’re pioneering this global transformation in all things language-related.   You will enjoy building with us. You will drive changes in how an old-fashioned global language industry operates while improving how hundreds of thousands of people work, and millions of people exchange knowledge and ideas in the world.   While the language industry is big and fragmented enough to keep us busy building a billion-dollar company in the next few years, we are already seeing how the network naturally expands to adjacent language and content-related verticals, expanding our TAM and making our journey even more exciting.   We are a global team of 100+ enthusiastic people, with hubs in Boston, Amsterdam, Limassol, Moscow, and Hong Kong — and our users and partners are scattered all around the globe. We’re eager to succeed and transform the world of language services for the better. We grow aggressively while preserving our culture of empathy. As diverse as we are, we love working and having fun together, and we’re sure you’ll love working with us too.   Smartcat is backed by Matrix Partners, FJ Labs, and other top VC firms focusing on SaaS and marketplace startups (you might recognize names like HubSpot, Zendesk, Uber, Stripe, RigUp and Quora in their portfolios). This helps us innovate at a fast pace and learn from top professionals in other industries.   We are looking for someone who will become a part of the executive team and play a critical role in the most exciting part of our journey from a post-Series B startup to a company exceeding $1b in GMV. Our journey isn’t for the faint of heart. You need to be an extremely fast learner to bring value to our users and the industry as a whole. You need to see the big picture and execute strategies that significantly increase shareholder value over time. We need a sharp mind who can stay two steps ahead on the road with us. We’ve got lots of success to share if you’re ready for it.