Напиши текст вакансии для должности "CRM Manager". Название компании: "Макдоналдс, Россия". Расположение: Москва. График работы: Полный день. Опыт работы: От 3 до 6 лет. Ключевые навыки: 

McDonald’s Russia – leading QSR chain with more than 30 years of successful operations in the county. 800+ stores operating in 61 federal subjects are daily welcoming 1.8 Mio+ guests. Relaunched in Y2020 – McDonald’s mobile application got &gt;20 Mio downloads with App store rating 4.8. We are building our App as a unified suite of compelling offerings that provide our customers multiple, complementary reasons to engage with us digitally, whether through mobile ordering, payments, delivery, rewards or deals. We are seeking for CRM leader who will help us to establish McDonald’s as the leading omni-channel restaurant on Russian market. We will make our customers’ experiences faster and easier through all of the ways they order and receive our delicious food.   GOALS:  Drive share of identified transactions through maximizing scale of own McDonald’s Application Ensure new user acquisition via continuous flow of APP downloads/registrations and conversion rates improvement Grow MAU (Monthly Active Users) and MAC (Monthly Active Customers) via customer engagement level improvement using effective marketing mix Drive Digital Guest Count and Sales through App via Effective Customer Lifecycle management      OBJECTIVES: New user acquisition:  Develop and implement strategy for effective user acquisition (Downloads) through National marketing campaigns and tailor-made activations Continuously improve conversion rate Downloads/Registrations to move user to enrollment stage Develop most effective tactics/mechanics to ensure KPIs fulfillment  Grow MAU via customer engagement level improvement:  Along with Marketing Manager and internal IT department develop and implement APP eco-system strategy to ensure user engagement level improvement to grow MAU Assess opportunities and manage digital integration projects as a business leader (external loyalty points converter, other partner integration – e.g. sponsored gifts in McD loyalty rewards, other partnership opportunities, etc.)  Effective Customer Lifecycle management:  Develop and implement strategy aimed to continuously increase MAC Develop most effective tactics/mechanics to improve conversion rates among user lifecycle stages Manage McDonald’s Loyalty Program (My McDonald’s Bonus) Refine our Customer Segmentation and user profiles via internal data analysis and external sources of enrichment (e.g. partner’s integrations) Together with Media manager plan and manage multi-channel (both owned and paid) marketing campaigns to improve retention and optimize spend Evolve the data model to ensure effective personalization of each contact point with our customers Develop most effective tactics/mechanics to improve customer retention rate  Manage Customers LTV:  Create weekly/monthly/annual calendars that enable the continuous and consistent testing, learning, and optimization in order to maximize Customers Lifetime Value Structure CRM activities with a view of maximizing KPI improvement, ROI, and business impact In collaboration with financial team assess P&amp;L of own user base and make proposals on improvements      REQUIRED QUALIFICATIONS:  Education: min Bachelor Degree in Marketing, Information Technology, Business Administration, Economics, Finance, or any other related field Proven track of record in CRM with 3-6 years – Omni-channel experience is a plus Good knowledge of segmentation and personalization strategies Solid background in customer acquisition strategies Experience in Mobile Application management/development (FMCG/Retail/e-commerce) Good knowledge of online marketing methods and best practices Business oriented Strong analytical skills Project management skills Strong presentation skills English – fluent (regular presentations on English for top-management)