Напиши текст вакансии для должности "Digital Data & MarTech Senior manager". Название компании: "Bayer". Расположение: Москва. График работы: Полный день. Опыт работы: Более 6 лет. Ключевые навыки: 'Data Analysis', 'Business Strategy'

The role sets vision, roadmap development, and implementation excellence for consumer digital data, consumer engagement programs &amp; MarTech to deliver significant competitive advantage. Consumer Data Management:   Lead localization &amp; deployment of global/regional integrated consumer digital data strategy in Russia &amp; CIS cluster initiatives Own acceleration of 1st party data collection (PII &amp; non PII data), segmentation, activation across paid, owned, and earned channels. Lead the strategic planning and execution of consumer digital data &amp; activation programs (CRM, Mobile/Web Apps, Loyalty Apps etc.). Lead 2nd &amp; 3rd party data partnerships &amp; activation with customers (e.g. eCom partners), media partners, and other consumer data providers/aggregators. Compose reports on constant bases about digital data collection, segmentation and reactivation progress in 1st party data and unknown data. Develop &amp; deploy integration of 1st, 2nd, 3rd party data to create unified view of the consumer across brands and initiatives incl. development of audience library Lead integration of holistic consumer digital data approach in campaign planning and establish data-driven strategic consumer journeys for each initiative incl. translating brand audience to targetable online segments and insights for creative personalization. Establish, track, and regularly report clear consumer data definition of success and KPIs to demonstrate clear business value. Ensure consumer data quality and governance Facilitate share &amp; re-apply of best practices across company. Upskill broader marketing teams on consumer data via. trainings and workshops.  MarTech Deployment &amp; Management:  Responsible for consumer data architecture strategy and governance incl. solution roadmap development, proofs of concept, and overseeing technical aspects for consumer data-related projects. Own consumer data storage, tagging, and analysis, in consultation &amp; collaboration with global/regional IT. Own designing, deployment, and management of loyalty &amp; consumer engagement platforms, in collaboration with global/regional IT. Lead deployment, adoption, and usage of Bayer MarTech [e.g. Google Marketing Platform, salesforce marketing cloud, Dynamic creative optimization tech. etc.], in collaboration with global/regional IT, legal etc. Lead management of owned channel (e.g. brand websites) incl. defining website tagging parameters, in partnership with global/regional teams. Be the market/cluster consumer data &amp; MarTech point of contact for internal teams across IT, legal &amp; privacy etc. Be the single point of contact on everything consumer data &amp; MarTech for external media agencies, tech &amp; data partners, media partners etc.   Qualification, Experience &amp; Competencies:  Educated to degree standard: higher education, preferably university degree 7+ years of proven experience in digital agency or digital department in a company in developing and implementing integrated consumer digital data approach (across 1st, 2nd, and 3rd party data) for Consumer Health, Technology, eCommerce, or FMCG brands. Experience with data matching &amp; data stitching techniques. Excellent hard skills in Google Analytics and Yandex Metrics  Good understanding of local consumer digital data &amp; privacy regulations. Experience in developing consumer facing CRM / consumer engagement/loyalty programs from ideation to implementation and scaling. Strategic &amp; expert operational level understanding of key MarTech (e.g. GMP, salesforce marketing cloud, IAS etc.)  Passion for technology and data, and its application to marketing and advertising, as well as a high degree of tech savviness Highly numerate, with excellent analytical skills Business first mindset with the ability to clearly translate brand and business growth objective to consumer data strategies Balances a deep technical knowledge with an ability to simplify and communicate complex data &amp; MarTech solutions to non-technical people. Strong inter-personal and communication skills (written and oral), able to persuade and influence others through personal credibility and assertiveness, capable to adapt to audience specifics