American Express no relation Grammy Award for Best Music Video
Video and film
Swift emphasizes visuals as a key creative component of her music making process. She has collaborated with different directors to produce her music videos, and over time she has become more involved with writing and directing. She developed the concept and treatment for "Mean" in 2011 and co-directed the music video for "Mine" with Roman White the year before. In an interview, White said that Swift "was keenly involved in writing the treatment, casting and wardrobe. And she stayed for both the 15-hour shooting days, even when she wasn't in the scenes."From 2014 to 2018, Swift collaborated with director Joseph Kahn on eight music videos—four each from her albums 1989 and Reputation. Kahn has praised Swift's involvement in the craft. She worked with American Express for the "Blank Space" music video (which Kahn directed), and served as an executive producer for the interactive app AMEX Unstaged: Taylor Swift Experience, for which she won a Primetime Emmy Award for Outstanding Interactive Program in 2015. Swift produced the music video for "Bad Blood" and won a Grammy Award for Best Music Video in 2016.Her production house, Taylor Swift Productions, Inc., is credited with producing all of her visual media starting with her 2018 concert documentary Reputation Stadium Tour. She continued to co-direct music videos for the Lover singles "Me!" with Dave Meyers, and "You Need to Calm Down" (also serving as a co-executive producer) and "Lover" with Drew Kirsch, but also ventured into sole direction with the videos for "The Man" (which won her the MTV Video Music Award for Best Direction), "Cardigan", "Willow", "Anti-Hero" and "Bejeweled". After Folklore: The Long Pond Studio Sessions, Swift debuted as a filmmaker with All Too Well: The Short Film, which made her the first artist to win the Grammy Award for Best Music Video as a sole director. Swift has cited Chloé Zhao, Greta Gerwig, Nora Ephron, Guillermo del Toro, John Cassavetes, and Noah Baumbach as her filmmaking influences.
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