Zard instance of musical group
Zard (ザード, Zādo) were a Japanese pop rock group, originally with five members, with lead vocalist Izumi Sakai as its only constant member. Zard's work was sold under the record label B-Gram Records, Inc. Their most popular and successful songs are "Makenaide" (1993) (負けないで), "Yureru Omoi" (1993) (揺れる想い), and "My Friend" (1996). As of 2014, Zard had sold over 38 million records, making them one of the best-selling music artists in Japan.Career
Zard began when the former CEO of Being Corporation, Daikō Nagato, recruited a 24-year-old model named Sachiko Kamachi. Changing her name to Izumi Sakai in an attempt to cut off her past, she created a group called Zard. Zard made a breakthrough with the release of their debut single February 10, 1991 Good-bye My Loneliness, which was a theme song for the Fuji TV drama "Ideals and Reality of Marriage" featuring Misako Tanaka. The song was very successful, reaching No. 9 in the Oricon rankings.
Zard's next two singles did not sell as well. The fourth, "Nemurenai Yoru wo Daite" (眠れない夜を抱いて) took a slightly different approach. The group's rock style had morphed to popular while the seemingly dark music videos turned to a relatively brighter image. In fact, half of Zard's official appearances on TV were related to performing this song, which sold 440,000 copies. At that time, Music Station host Kazuyoshi Morita (aka Tamori) asked Sakai what had taken Zard so long to be on stage. Sakai's reply was that they had wanted to make sure Zard would be an economically viable project and hence did not want to go public prematurely.
The major breakthrough for the group came with their sixth single in 1993, "Makenaide", which became No. 1 in the Oricon charts and went on to sell over 1.8 million copies. Zard went on to release two more songs that reached No. 1, "Yureru Omoi" and "Kitto Wasurenai" in the same year. An album titled "Yureru Omoi" featuring both "Makenaide" and "Yureru Omoi" sold two million copies, the first million milestone for the group in album sales. In fact, Being was so successful in the early 1990s that it was called Being Boom. No one sold more CDs than Zard in this year.
In 1996, Zard had one more million-selling hit, "My Friend". Although their sales fluctuated among six digits in sales for the remainder of the twentieth century, nine of twenty-one singles reached No. 1 and six reached No. 2. Only two could not break the top four mark. Since "Yureru Omoi" (揺れる想い) they also had three hits selling one million and one other hitting two million copies. On August 31, 1999, Zard held their first concert aboard cruise ship Pacific Venus, where six hundred people were randomly selected out of a million applicants. The DVD for this concert, released on January 26, 2000, had a limited production of 300,000 copies.
Besides being the driving force of Zard (and so much so that the name was sometimes used to refer to her alone), Izumi Sakai was a very prolific lyricist. She wrote 150 songs during her 17-year career (numerous songs for other artists as well as all of the Zard songs except for two, Koionna no Yūutsu (恋女の憂鬱) and Onna de Itai (女でいたい) from their first album, Good-bye My Loneliness, which was written by Daria Kawashima,) and she released several books of poetry as well. An editorial in the Asahi Shimbun claimed that the secret to Zard's success was that while the trend in Japan showed a decrease in the number of music programs on television, Sakai used late night commercials to air her voice and so advertise her works.
She also wrote songs for other artists, most notably for the J-pop groups that shared her management company: Field of View, Wands and Deen, and the late mainland Taiwanese singer Teresa Teng. She also wrote the lyrics for and participated in the collaboration for the single "Hateshinai Yume o" (果てしない夢を) featuring J-pop groups Zard, Zyyg, Rev & Wands. The single also featured famed Japanese baseball hero Shigeo Nagashima. Some of her singles were used in anime, such as Slam Dunk, Dragon Ball GT and Detective Conan. The lyrics of "Dan Dan Kokoro Hikareteku" (ＤＡＮ　ＤＡＮ　心魅かれてく) by Field of View, the opening theme song of Dragon Ball GT, is by Izumi Sakai. Afterward, Zard covered this song in Today Is Another Day album.
Zard's most successful single, Makenaide (負けないで) has been used as a theme song for Nippon Television program 24-hour TV, an annual Japanese television program in which a celebrity host is on screen continually for a whole day. Sakai said that she was honored at the song's being chosen and looked forward to watching the show. She also said that since Makenaide was widely appreciated by the public, she often felt as if that song was not hers to keep.
Sakai was also known for being mysterious. This is partly because her record label did not release much personal information on their artists, but also because she did not make very many personal appearances. She rarely appeared on any live TV music programs (e.g. TV Asahi's Music Station), which had been the main public relations tool for the record industry in Japan since 1993, or make any public appearances. Her first concert was in 1999, this being held on a cruise ship for a mere 600 members of her fan club (300 entries x2 among 2 million concert ticket requests). Her first and only concert tour, "What A Beautiful Moment Tour", was held in 2004, 13 years after her debut. Almost every concert was sold out at the time. The tour ended up having 10 concerts spanning 4 months from March to July 2004, with the final concert held in the famed Nippon Budokan.
Although Zard began as a group, Sakai's dominance within it has led to the name "Zard" often being used in Japan to refer to her alone, as a solo female singer. She used to hold a female record in Japan for most single sales until Ayumi Hamasaki released "No Way to Say". According to the Yomiuri Shimbun, as of August 2007, Zard was No. 8 for overall total in Japan. She has had 12 singles reach the No. 1 spot on the Oricon Singles Charts, and 9 albums reach the No. 1 spot on the Oricon Album Charts. 43 of her singles reached top 10 in the Oricon rankings. Zard has released a total of 45 singles and 17 albums.
Zard was also featured in Tak Matsumoto's Ihoujin (August 27, 2003). This single was later included in the cover album The Hit Parade produced by Tak Matsumoto.
On a trivial note, Zard's album "Oh My Love" released in 1994 reached No. 1 for the 500th edition of the Oricon Rankings since it began in 1970. She has had 12 singles reach the No. 1 spot on the Oricon.
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