BET+ significant person Tyler Perry
History
In 2017, Viacom launched BET Play, which carried BET original content and was not available in the United States. The same year, Tyler Perry signed a deal with Viacom, lasting until 2024, which would give him part ownership in BET+. On June 24, 2019, BET+ was announced as a joint venture between BET Networks and Tyler Perry Studios, set to launch in the fall of that year. On September 9, 2019, BET set an official launch date of September 19, 2019 and announced Devin Griffin as general manager of the streaming service. The service launched on September 19 that year. BET+ accounted for half of subscriber growth and nearly all revenue growth for BET in 2021.