Mo Farah residence Portland
Endorsements, advertising and sponsorships
Farah has endorsement deals with a number of companies, including PACE Sports Management, Nike, Lucozade, Quorn, Bupa and Virgin Media. His work with Nike Inc. includes marketing of clothing and shoes. In order to preserve his earnings after taxes, Farah also applied in 2013 to have his main place of residence changed to Portland, where he spends most of the year training.In December 2013, Farah signed a marketing deal with Quorn, part of a multimillion-pound campaign aimed at doubling the firm's sales. He led television advertisements for Quorn's vegetarian forms of protein, with the campaign scheduled to last throughout the following year.
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