The Family Jewels Tour based on The Family Jewels
The Family Jewels Tour is the first major headlining concert tour by Welsh singer-songwriter Marina Diamandis, known professionally as MARINA (formerly known as Marina and the Diamonds) in support of her debut album, The Family Jewels. In December 2009, prior to the release of her album, she announced an eight-date concert tour for the United Kingdom in February 2010. Following the success of her British tour, with tickets selling out, Diamandis announced her second United Kingdom and Ireland tour, entitled The Gem Tour. Tour dates for the United States and mainland Europe, in countries such as France, Germany, the Netherlands and Switzerland, were shortly added. In May 2010, Diamandis announced sixteen dates for her third United Kingdom and Ireland tour in Autumn the following year. Marina announced on 14 October that her third headlining UK tour would be called The Burger Queen Tour.Diamandis also performed at several music festivals in the United States (SXSW 2010 and "Lilith Fair 2010"), the United Kingdom ("The Great Escape 2010", "Radio 1's Big Weekend 2010", "Isle of Wight Festival 2010", "Glastonbury Festival 2010", "iTunes Festival 2010" and "The Secret Garden Party 2010"), Germany ("Hurricane Festival 2010" and "Southside Festival 2010"), Norway ("Øyafestivalen 2010"), Sweden ("Way Out West Festival 2010"), Finland ("Flow Festival 2010") and Belgium ("Pukkelpop Festival 2010").
Diamandis was originally scheduled to play several shows in the USA in early 2011 but these dates were cancelled in order for her to work on the recording of Electra Heart. In Summer 2011, she switched back-and-forth between headlining "The Family Jewels Tour" and serving as an opening act for Katy Perry on her "California Dreams Tour".