Decorative arts has goal decoration
Mass production and customization
In the context of mass production and consumerism some individuals will attempt to create or maintain their lifestyle or to construct their identity when forced to accept mass-produced identical objects in their life. According to Colin Campbell in his piece “The Craft Consumer”, this is done by selecting goods with specific intentions in mind to alter them. Instead of accepting a foreign object for what it is, the foreign object is incorporated and changed to fit one's lifestyle and choices, or customized.
One way to achieve a customized look and feel to common objects is to change their external appearance by applying decorative techniques, as in decoupage, art cars, truck art in South Asia and IKEA hacking.