Savage X Fenty owned by Rihanna
Savage X Fenty is a lingerie brand founded by Barbadian singer Rihanna. Along with lingerie, the line features bras, underwear, sleepwear, and loungewear. The brand features an optional membership program called Xtra VIP which offers discounts and early access to product releases.History
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York which was open the first two days the brand launched. Within a month of launching, the debut collection sold out.In 2018, the company launched a sleepwear collection to benefit the Clara Lionel Foundation, a non-profit also founded by Rihanna.Savage X Fenty was named one of Fast Company’s “10 most innovative style companies of 2020” and as of 2021, the brand is valued at $1 billion and has over 4.5 million followers across social media platforms.In January 2022, Rihanna announced that Savage X Fenty would open its own brick-and-mortar stores in 2022. The first five locations planned are Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C.