Vkusno i tochka founded by Alexander Govor
Vkusno i tochka (Russian: Вкусно – и точка, IPA: [ˈfkusnə i ˈtotɕkə] lit. 'Tasty period'  or 'Delicious, full stop') is a Russian fast food chain based in former McDonald's restaurants, with a menu that largely consists of rebranded McDonald's items. McDonald's closed their Russian stores in response to the Russian invasion of Ukraine; Vkusno i tochka restaurants mostly occupy former McDonald's restaurants that were sold to business magnate and entrepreneur Alexander Govor, who was a company licensee in Siberia.The first restaurants in Russia were opened on 12 June 2022.History
On 8 March 2022, facing continued pressure due to the Russian invasion of Ukraine, McDonald's announced the temporary suspension of operation of its restaurants in Russia, while also announcing at the same time that it would continue to pay its employees in the country. The restaurants were taken over by the CEO of McDonald's Russia, Oleg Paroyev, and remained open as of mid-March 2022.
On 16 May 2022, the company decided to leave Russia altogether. On 27 May 2022, it was reported that McDonald's was selling its stores in Russia to a local licensee, Alexander Govor. Patent filings showed "Fun and Tasty" and "The Same One" as some of the possible brand names for the firm taking over McDonald's in Russia. Shortly after the announcement, the company replaced the McDonald's logo in favor of their own logo. The new name of the chain was later announced as Vkusno i tochka (Russian: Вкусно — и точка), translated as "Tasty and that's it". The legal entity remained the same but was renamed from McDonald's LLC to PBO System LLC, with Oleg Paroyev remaining as CEO.On 12 June 2022, the restaurant chain reopened 15 restaurants in Moscow. The next day, the restaurant chain reopened 50 more restaurants in Moscow and the wider Moscow region. McDonald's has a 15-year option to buy its former restaurants back from Vkusno i tochka.On 8 July 2022, RBK reported citing the company's press service that some restaurants would stop selling French fries and potato dishes due to a poor harvest the previous year, possibly until fall.Alexander Govor confirmed that "Vkusno i tochka" maintains regular contacts with McDonald's.