The Idolmaster Cinderella Girls publisher DeNA
Development and release
The Idolmaster Cinderella Girls was developed by Cygames for DeNA's Mobage social network platform for mobile phones. It was first announced on October 14, 2011, under the tentative title "Idolmaster Social Game", and pre-registration for the game was opened to the public on November 16, 2011. It was first released on November 28, 2011, for Japanese feature phones, and compatibility was extended to Android and iOS devices as a web application on December 16, 2011. To commemorate the game's third anniversary, native applications for Android and iOS were respectively released on November 17 and November 25, 2014. A Google Chrome App version for the Google Chrome browser was also released on October 28, 2015. The game was later released in South Korea for the Daum Mobage platform as an application for Android devices on December 2, 2014, and it featured a new idol character exclusive to the version. The Korean language version of the game shut down on March 14, 2016.In May 2012, the Consumer Affairs Agency determined that the "complete gacha" (コンプガチャ, konpu gacha) gameplay mechanic's usage in social network games violated Japanese law, and announced it would issue a request to DeNA and other social game platforms for its removal. Cinderella Girls was cited as an example of a game that employed the tactic. The mechanism was later removed from the game, following separate announcements by DeNA and Bandai Namco that the companies would cease its usage in their social games.
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