Hiroshi Mikitani no relation Rakuten
Crimson Group years (2004–2014)
In January 2004, Vissel was sold to Crimson Group, parent company of online merchant Rakuten, whose president is Kobe native Hiroshi Mikitani. Vissel's first signing under the Mikitani regime, İlhan Mansız, who was acquired partly to capitalize on his popularity during the 2002 FIFA World Cup hosted in Korea and Japan, was a massive failure – the Turkish forward played just three matches before leaving the team because of a knee injury. Mikitani also alienated supporters by changing the team uniform colours from black and white stripes to crimson, after his Crimson Group and the colour of his alma mater, Harvard Business School. The Tohoku Rakuten Golden Eagles, a baseball team also owned by Rakuten but based in Sendai, wear the same colours.
Vissel finished 11th in the league in 2004, the same position as the previous year, and finished 18th and last place in 2005, resulting in automatic relegation from J.League Division 1, or J1, to J2. During the two-year span, Vissel had five different head coaches. 2006 was Vissel's first season in J2 after nine years in the top division of soccer in Japan. They finished 3rd in the 2006 season and were promoted to J1 after beating Avispa Fukuoka in the promotion/relegation play-offs.
During the period of 2007 to 2011 Vissel finished in the bottom half of the table each year. In 2012 they finished 16th, third from last, and were again relegated to J2. In 2013, Vissel finished in second place, 4 points behind Gamba Osaka, which secured their return to J1 for the 2014 season.
On 6 December 2014, Rakuten Inc. bought the team from the Crimson Group.
no relation