Wix.com headquarters location Tel Aviv
History
Product development
Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Headquartered in Tel Aviv, Wix was backed by investors Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. The company entered an open beta phase in 2007 using a platform based on Adobe Flash.By April 2010 Wix had 3.5 million users and raised US$10 million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners. In March 2011, Wix had 8.5 million users and raised US$40 million in Series D funding, bringing its total funding to that date to US$61 million.In June 2011, Wix launched the Facebook store module, making its first step into the social commerce trend. In March 2012, Wix launched a new HTML5 site builder, replacing the Adobe Flash technology. In October 2012, Wix launched an app market for users to sell applications built with the company's automated web development technology. Wix's software development kit lets app developers create and offer web apps to Wix users.By August 2013, the Wix platform had more than 34 million registered users.On 15 May 2014, Wix launched the WixHive API which allows Wix apps within a user web site to capture and share their visitor data (such as contact information, messages, purchases and bookings) with other installed apps within the same web site.In August 2014, Wix launched Wix Hotels, a booking system for hotels, bed and breakfasts, and vacation rentals which use Wix websites. Wix Music was launched in 2015 as a platform for independent musicians to market and sell their music. Wix Restaurants was launched in 2016.In December 2017, Wix Code, an API for adding database collections and custom JavaScript scripting, was released. In March 2020, Wix Code was re-branded to Corvid API, and then in January 2021 re-branded from Corvid to Velo, to avoid resemblance to the ongoing COVID-19 pandemic.In December 2018, Wix launched Ascend by Wix, a suite of 20 products that lets entrepreneurs start, manage and promote a business directly from the Wix web development platform.
Wix introduced Wix Fitness, an all-in-one solution for fitness entrepreneurs to grow and promote their business and manage customer relationships in November 2019.
In February 2020, Wix unveiled Editor X, a new platform to offer advanced capabilities for designers and web agencies.
As of June 2020, with the continuous improvement to its features updates and releases, Wix claimed it had more than 180 million registered users from 190 countries around the world.At the end of 2020, and as a result of Adobe's decision to end their support for the Flash Player, Wix stopped allowing their users to create websites in the Flash Editor as well as getting support for the Flash sites and deleting all the Flash sites, thus officially ending the life of Wix's first product.
In 2021, Wix partnered with Vistaprint and then partnered with LegalZoom a year later to better support entrepreneurs starting a business.
By 2022, the Wix platform had more than 220 million registered users worldwide.In May 2023, Wix introduced Wix Headless, a solution that allows developers to integrate Wix's business solutions across various platforms using its APIs and SDKs. The launch of Wix Headless signifies a strategic shift by Wix to cater to professional web developers and larger businesses needing more customization and flexibility.
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