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Introduction
Goodwill ambassadors have been a part of governments, institutions and countries for as long as diplomacy has existed. They represent their constituents by traveling abroad exchanging or delivering gifts and presents while bringing awareness to their cause or purpose through public relations activities and organizing events. Goodwill ambassadors are responsible for delivering humanitarian relief, implementing social welfare programs and providing development assistance to demonstrate benevolence and compassion between parties. Most often nation-states, international and non-governmental organizations use well-known celebrities such as actors, actresses, musicians, scientists, authors, former politicians and other high society figures; but they also engage civilians, professionals and government officials to fulfill the role.
Goodwill missions of US states and international nations are usually carried out or overseen by the head of state, but do not necessarily involve official diplomatic credentials beyond a letter of presentation, letters patent or a letter of credence, it is very rare that a goodwill ambassador is ever issued a diplomatic passport. However, some countries, such as Haiti and Saint Lucia do issue credentials that include diplomatic immunity for goodwill ambassadors and organizations sometimes issue a civil service officer credential or international identification travel document such as a laissez-passer.Recognition as an authority is designated by an official document that entitles the subject to the use of the honorable title or can be developed over time through the social media or public relations in close association with the "Goodwill Ambassador" title with a personal name, such as (Angelina Jolie, Goodwill Ambassador) or (Angelina Jolie, UNHCR Goodwill Ambassador) or (Goodwill Ambassador Angelina Jolie). Any regional, state, nation or body politic has the authority to officially designate goodwill ambassadors.INGO and NGO goodwill ambassadors
A wide range of organizations employ goodwill ambassadors to promote their programs and reach out to others based on goodwill relations and benevolence. There are supra governmental organizations such as the African Union and the European Union and international non-governmental organizations like the IUCN and the IOM. Goodwill ambassadors are also used by social and civil society organizations such as Rotary International, the Olympic Games and the Muscular Dystrophy Association.
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