Shaggy Rogers performer Matthew Lillard
Performers
Radio disc-jockey and actor Casey Kasem created Shaggy's voice. Kasem voiced Shaggy for 28 years, from Scooby-Doo, Where Are You! in 1969 until the Johnny Bravo crossover episode "Bravo Dooby-Doo" in 1997. Starting with What's New, Scooby-Doo? in 2002 and Looney Tunes: Back in Action in 2003, Kasem resumed the role and continued to do so until his retirement in 2009. Billy West voiced the character in the film Scooby-Doo on Zombie Island (1998). Scott Innes (who has also voiced Scooby and Scrappy-Doo) voiced Shaggy in the 1999–2001 direct-to-video films, and in video games until 2009. Innes reprised Shaggy in Harvey Birdman, Attorney at Law and a DirecTV commercial featuring the Scooby gang in 2008. Scott Menville voiced Shaggy in Shaggy & Scooby-Doo Get a Clue!. Upon Casey Kasem's official retirement in 2009, Matthew Lillard (who played Shaggy in the 2002 and 2004 live-action films) took over as the main voice of Shaggy. Lillard also played Shaggy in Robot Chicken and Mad. Nick Palatas played Shaggy in the 2009 and 2010 live-action films. Will Forte voiced the character for the 2020 animated film Scoob! while Iain Armitage voices the child version of Shaggy. An alternative version of Shaggy, an African American school newspaper reporter referred to exclusively as Norville, appears in Velma.
All in all, Shaggy has been voiced by:Video games
Outside of Scooby-Doo video games, Shaggy appears as a playable character, along with Scooby, in the crossover video game Lego Dimensions. Shaggy's character includes the Mystery Machine. Matthew Lillard reprises his role for the game. Lillard reprises this role in the platform fighting game MultiVersus, in which Shaggy is a playable character.Internet memes
Within the movie Scooby-Doo! Legend of the Phantosaur, Shaggy is hypnotized into becoming brave when someone says the word "bad". This became the subject of an internet meme in 2017, which began when YouTube user Midya uploaded "Ultra Instinct Shaggy". Said video juxtaposes "Kyūkyoku no Battle", a song composed by Akira Kushida from the Dragon Ball Super soundtrack, with a Legend of the Phantosaur scene where Shaggy single-handedly defeats a biker gang; this is done to parody the Ultra Instinct transformation that Dragon Ball protagonist Goku attains. This later spawned numerous fan art depictions of Shaggy as godlike or even a Dragon Ball character, as well as screenshots of behind-the-scenes interviews from the 2002 film with fake captions of the cast members purportedly attesting to Shaggy's "immense power" on set. The meme also led to a Change.org petition to add Shaggy as a DLC character in Mortal Kombat 11, which caught the attention of both Mortal Kombat series co-creator Ed Boon and Matthew Lillard.
Despite not making it into the game, Shaggy would later appear in the animated film Mortal Kombat Legends: Battle of the Realms, where he appears as a cameo on the Warner Bros. Animation logo, grabbing Scorpion by the neck and pulling him into the Netherrealm. Shaggy's portrayal and abilities in MultiVersus are also derived from the "Ultra Instinct Shaggy" meme.