NSU Motorenwerke industry automotive industry
NSU Motorenwerke AG, or NSU, was a German manufacturer of automobiles, motorcycles and pedal cycles, founded in 1873.  Acquired by Volkswagen Group in 1969, VW merged NSU with Auto Union, creating Audi NSU Auto Union AG, ultimately Audi. The name NSU originated as an abbreviation of "Neckarsulm", the city where NSU was located.History
Origin
NSU originated as the "Mechanische Werkstätte zur Herstellung von Strickmaschinen", a knitting machine manufacturer established in 1873 by Christian Schmidt, a technically astute entrepreneur, in the town of Riedlingen on the Danube. The business relocated in 1880 to Neckarsulm. There followed a period of rapid growth and in 1886, the company began to produce bicycles, the first of them a 'high wheeler' or 'Penny-farthing' branded as the "Germania". By 1892, bicycle manufacturing had completely replaced knitting machine production.  At about this time, the name NSU appeared as a brand name.
The first NSU motorcycle appeared in 1901, followed by the first NSU car in 1905. During World War I the company produced motorcycles and trucks for the German Army.
In 1932, under pressure from their bank (Dresdner Bank), NSU recognised the failure of their attempt to break into volume automobile production, and their recently built car factory in Heilbronn was sold to Fiat, who used the plant to assemble Fiat models for the German market. From 1957, NSU-Fiat cars assumed the brand name Neckar.
During World War II NSU produced the Kettenkrad, the NSU HK101, a half-tracked motorcycle with the engine of the Opel Olympia. They also made the 251 OSL motorcycle during the war.
sector field business trade commerce