TikTok replaces Musical.ly
TikTok vs. Douyin
Douyin was released in the Chinese market in September 2016. TikTok is an entirely separate, internationalized version of Douyin, and was launched in 2017 for iOS and Android in most markets outside of mainland China; it merged with another Chinese social media service, Musical.ly, on 2 August 2018.
TikTok and Douyin have almost the same user interface but no access to each other's content. Their servers are each based in the market where the respective app is available. The two products are similar, but their features are not identical. Douyin includes an in-video search feature that can search by people's faces for more videos of them, along with other features such as buying, booking hotels, and making geo-tagged reviews.Expansion in other markets
TikTok was downloaded over 104 million times on Apple's App Store during the first half of 2018, according to data provided to CNBC by Sensor Tower.After merging with musical.ly in August, downloads increased and TikTok became the most downloaded app in the U.S. in October 2018, which musical.ly had done once before. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on Apple's App Store in 2018 and 2019, surpassing Facebook, YouTube and Instagram. In September 2020, a deal was confirmed between ByteDance and Oracle in which the latter will serve as a partner to provide cloud hosting, as TikTok faces attempts to ban it in the United States. In November 2020, TikTok signed a licensing deal with Sony Music. In December 2020, Warner Music Group signed a licensing deal with TikTok. In April 2021, Abu Dhabi's Department of Culture and Tourism partnered with TikTok to promote tourism. It came following the January 2021 winter campaign, initiated through a partnership between the UAE Government Media Office partnered and TikTok to promote the country's tourism.Since 2014, the first non-gaming apps with more than 3 billion downloads were Facebook, WhatsApp, Instagram, and Messenger; all owned by Meta. TikTok was the first non-Facebook app to reach that figure. Sensor Tower reported that although TikTok had been banned in India, its largest market, in June 2020, downloads in the rest of the world continue to increase, reaching 3 billion downloads in 2021.The advertising revenue of short video clips is lower than other social media: while users spend more time, American audience is monetized at a rate of $0.31 per hour, a third the rate of Facebook and a fifth the rate of Instagram, $67 per year while Instagram will make more than $200.TikTok works with Tehran Chamber of Commerce.