Zoich significant event 2014 Winter Olympics
Zoich (Cyrillic: Зойч, pronounced [zojtɕ]) was a proposed mascot for the XXII Winter Olympics from the official online poll to select a mascot for the 2014 Sochi games. Despite being a popular Internet character, the committee chose not to introduce it to the final round of the voting. Throughout the online voting, it was the most popular mascot from those submitted. It took around 40 minutes for Zoich to be voted to the top spot.Zoich can be considered example of guerrilla marketing, as the artist was commissioned by the 2014 Olympic Committee to create a mascot which would serve as an advertisement for the competition. In a June 2011 statement from the president of Sochi 2014 Olympic and Paralympic Organizing Committee, it was revealed that Zoich was not a genuine independent entry into the competition.