Google Arts & Culture creator Google
Development
The platform emerged as a result of Google's "20-percent time" policy, by which employees were encouraged to spend 20% of their time working on an innovative project of interest.  A small team of employees created the concept for the platform after a discussion on how to use the firm's technology to make museum' artwork more accessible.  The platform concept fit the firm's mission "to organize the world's information and make it universally accessible and useful."  Accordingly, in mid-2009, Google executives agreed to support the project, and they engaged online curators of numerous museums to commit to the initiative.The platform was launched on February 1, 2011, by the Google Cultural Institute with contributions from international museums, including the Tate Gallery, London, the Metropolitan Museum of Art. New York City; and the Uffizi, Florence.  On April 3, 2012, Google announced a major expansion, with more than 34,000 artworks from 151 museums and arts organizations from 40 countries, including the Art Gallery of Ontario, the White House, the Australian Rock Art Gallery at Griffith University, the Museum of Islamic Art, Doha, and the Hong Kong Museum of Art.
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