Perfume (Japanese band) significant person Yasutaka Nakata
Perfume (パフューム, Pafyūmu) is a Japanese pop girl group from Hiroshima Prefecture, Japan, consisting of Ayano Omoto ("Nocchi"), Yuka Kashino ("KASHIYUKA") and Ayaka Nishiwaki ("a-chan"). The group has been signed with Amuse, Inc. since 2003 and with Universal Music Group since 2012.
The group was formed in early 2000 inside the young talent academy Actor's School Hiroshima and debuted with their first Hiroshima-local single "Omajinai Perori" released on March 21, 2002. A year later they moved to Tokyo, started to work with Capsule's producer Yasutaka Nakata, and released their first nationwide indie single, "Sweet Donuts" on August 6, 2003. In 2005, they made a major contract deal with Tokuma Japan Communications and released their major debut single "Linear Motor Girl" on September 21.
It was not until 2008 when the group's seventh single "Polyrhythm", which was chosen as the theme song of a recycle campaign by NHK, that they started to receive major attention in Japan. The single peaked at number seven on the Oricon charts, becoming their first Top 10 single in Japan, and since then, all of their subsequent works starting with their eighth single "Baby Cruising Love" have debuted within the Top 5 of the charts.
Perfume's first original studio album, Game, released on April 16, 2008, became their first number one album in Japan, and "Love the World", released on July 9, 2008, became their first number one single. With roughly combined sales of both singles and albums, the group has sold over 5 million records.
The group was formed with an original post-Shibuya-kei sound and later transitioned toward contemporary electronic dance music that incorporated elements of synthpop, bubblegum pop, dance-pop, techno, and house music. The group is also known for their heavily processed vocals, making clever use of autotune, Harmony Engine, and vocoders. Over the years, Perfume has been one of the most successful acts in Asian music. The group's musical structure has been identified as technopop.
In 2012 the group announced that they had signed a global contract with Universal Music Group, and that they expected to expand their horizons and "go global". Their sixteenth major label single "Spending All My Time", released on August 15, 2012, was seen as a dedication to fans overseas. Their fourth studio album Level 3 was released on October 2, 2013, and was soon followed by "Sweet Refrain" a month after, serving as the lead single for their fifth studio album Cosmic Explorer, which was released on April 6, 2016, and selected as one of "20 Best Pop Albums of 2016" by Rolling Stone. Their sixth studio album Future Pop was released on August 15, 2018.2003–2005: Bee-Hive era in Tokyo
In 2003, following their graduation from Actors School Hiroshima, the trio moved to Tokyo. There, they became a part of Bee-Hive and met Capsule's Yasutaka Nakata who would become their music producer. Between the years of 2003 and 2004, they released "Sweet Donuts", "Monochrome Effect", and "Vitamin Drop" under the indie record label Bee-Hive Records. It was also during this time that they had their first three live performances. Though none of their releases became a hit, their management company chose to give Perfume a major debut.From 2004 autumn to 2005 summer, Perfume temporarily set Akihabara as their home ground. They collaborated with voice actress and singer Haruko Momoi providing vocals to her song "Akihabalove", which was produced by her under the alias DJ Momo-i. The song was released on a DVD along with the promotional video. They sometimes held surprise live street performances there, and they used to be considered as "Akiba-kei idols" until the release of their debut album, GAME.Musical style and image
The group's music, on several occasions, has been identified as "technopop". It was around 2005 that the group's original post-Shibuya-kei sound began making a transition to electronic dance-pop music, influenced by 1980s synthpop and incorporating vocoders.Perfume has worked with producer and songwriter Yasutaka Nakata since 2003. "We don't really have any input when Nakata is writing and the ideas behind Future Pop, and all our music, are his," the group told Forbes. "Nakata's been writing songs for us that match the specific time of our lives so that the music has actually matured with us."MTV Iggy said "There are a few reasons why Perfume is one of Japan's most thrilling pop acts. For one thing, there's the music, which is an infectious batch of chart-topping melodies built upon a foundation of intricate maximal house production that would give Daft Punk a run for their money, with heavily processed vocals that stutter robotically yet always sound 100 percent human. On top of that, they have an impeccably designed retro-futuristic image and punishing, innovative choreography that they nevertheless render effortless. Where all of this truly comes together, of course, is on stage."The group has influenced acts like Aira Mitsuki, immi, Mizca, SAWA, Saori@destiny, Sweet Vacation, 80_pan and former labelmate Vanilla Beans.