1994 no relation Braille
Chapoutier was the first wine producer to introduce braille on its labels, starting in 1994 with the Monier de la Sizeranne Hermitage wine. By 1996 this was expanded to include all wines bottled and sold by the Chapoutier winery. Michel Chapoutier had the idea to include braille on the label after hearing his friend the singer Gilbert Montagné, who is blind, explaining on TV that he would have to take someone with him into the store in order to identify each bottle of wine. The Monier de la Sizeranne vineyard that Chapoutier now owns and makes wine from, was founded by the Sizeranne family and the first and subsequent braille printing on this wine is a tribute to that family and specifically a blind member of the family, Maurice de La Sizeranne who was the founder and president of the French Association for the Blind and also developed an abbreviated version of braille.The information presented in the braille print includes the producer, the vintage, the vineyard and region as well as the colour of the wine.
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