Justify My Love (video) production company Propaganda Films
Music video
Development
The music video for "Justify My Love" was filmed within three days in November 1990 at the Royal Monceau Hotel in Paris, France. It was directed by Jean-Baptiste Mondino, who had previously directed the video for Madonna's "Open Your Heart" (1987). The clip was produced by Philippe Dupuis-Mendel under Bandits, in a co-production with Propaganda Films, with editing by Oliver Gajan and principal photography by Pascal Lebegue. The video features Madonna's then-boyfriend Tony Ward, fellow models Amanda Cazalet and Wallis Franken Montana, as well as Jose Gutierez Xtravaganza, who was a dancer on the Blond Ambition World Tour which occurred earlier that year. It is a tribute to the film Bay of Angels (1963). Mondino described the concept of the music video:
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