Dilma Rousseff candidacy in election Brazilian presidential election, 2014
Popularity
Rousseff maintained a majority approval rating throughout her first term. In late March 2013, her government was approved by 63% of Brazilians, while her personal approval rating was at 79%, a personal high. Rousseff was also cited as the preferential candidate for 58% of the voters in the 2014 presidential election, in which she was reelected. Rousseff's popularity is attributed to popular measures of her government, such as the reduction of the federal tax in the energy bill and the exemption of federal tax in the products of the consumer basket (meat, milk, beans, rice, flour, potatoes, tomatoes, bread, sugar, coffee powder, cooking oil, butter, bananas and apples). The lowering of the overnight rate conducted by the Central Bank of Brazil is also mentioned as a cause for Rousseff's high popularity. This has caused some to consider her "populist", a consideration shared by her predecessor Luiz Inácio Lula da Silva.In early 2015, Rousseff's popularity began to decline and in February 2015, a month before the 2015 protests in Brazil began, Rousseff's approval rating dropped 19 points to 23% with 44% disapproving of her.In July of the same year, her approval rating reached a new low (9%), while her disapproval rating reached 64%. By late 2015, thousands of Brazilians began to protest, demanding Rousseff's impeachment.
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