Superman significant person Batman
Comics
Comic books
Since 1938, Superman stories have been regularly published in periodical comic books published by DC Comics. The first and oldest of these is Action Comics, which began in April 1938. Action Comics was initially an anthology magazine, but it eventually became dedicated to Superman stories. The second oldest periodical is Superman, which began in June 1939. Action Comics and Superman have been published without interruption (ignoring changes to the title and numbering scheme). A number of other shorter-lived Superman periodicals have been published over the years. Superman is part of the DC Universe, which is a shared setting of superhero characters owned by DC Comics, and consequently he frequently appears in stories alongside the likes of Batman, Wonder Woman, and others.
Superman has sold more comic books over his publication history than any other American superhero character. Exact sales figures for the early decades of Superman comic books are hard to find because, like most publishers at the time, DC Comics concealed this data from its competitors and thereby the general public as well, but given the general market trends at the time, sales of Action Comics and Superman probably peaked in the mid-1940s and thereafter steadily declined. Sales data first became public in 1960, and showed that Superman was the best-selling comic book character of the 1960s and 1970s. Sales rose again starting in 1987. Superman #75 (Nov 1992) sold over 23 million copies, making it the best-selling issue of a comic book of all time, thanks to a media sensation over the supposedly permanent death of the character in that issue. Sales declined from that point on. In March 2018, Action Comics sold just 51,534 copies, although such low figures are normal for superhero comic books in general (for comparison, Amazing Spider-Man #797 sold only 128,189 copies). The comic books are today considered a niche aspect of the Superman franchise due to low readership, though they remain influential as creative engines for the movies and television shows. Comic book stories can be produced quickly and cheaply, and are thus an ideal medium for experimentation.Whereas comic books in the 1950s were read by children, since the 1990s the average reader has been an adult. A major reason for this shift was DC Comics' decision in the 1970s to sell its comic books to specialty stores instead of traditional magazine retailers (supermarkets, newsstands, etc.) — a model called "direct distribution". This made comic books less accessible to children.