Propaganda has goal social influence
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in a wide variety of different contexts.In the 20th century, the English term propaganda was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also largely retained the original neutral connotation.A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of disseminating propaganda, for example, bots and algorithms are currently being used to create computational propaganda and fake or biased news and spread it on social media.Propaganda may be administered in insidious ways. For instance, disparaging disinformation about the history of certain groups or foreign countries may be encouraged or tolerated in the educational system. Since few people actually double-check what they learn at school, such disinformation will be repeated by journalists as well as parents, thus reinforcing the idea that the disinformation item is really a "well-known fact", even though no one repeating the myth is able to point to an authoritative source. The disinformation is then recycled in the media and in the educational system, without the need for direct governmental intervention on the media. Such permeating propaganda may be used for political goals: by giving citizens a false impression of the quality or policies of their country, they may be incited to reject certain proposals or certain remarks or ignore the experience of others.Propaganda theory and education
During the 1930s, educators in the United States and around the world became concerned about the rise of anti-Semitism and other forms of violent extremism. The Institute for Propaganda Analysis was formed to introduce methods of instruction for high school and college students, helping learners to recognize and desist propaganda by identifying persuasive techniques. This work built upon classical rhetoric and it was informed by suggestion theory and social scientific studies of propaganda and persuasion. In the 1950s, propaganda theory and education examined the rise of American consumer culture, and this work was popularized by Vance Packard in his 1957 book, The Hidden Persuaders. European theologian Jacques Ellul's landmark work, Propaganda: The Formation of Men's Attitudes framed propaganda in relation to larger themes about the relationship between humans and technology. Media messages did not serve to enlighten or inspire, he argued. They merely overwhelm by arousing emotions and oversimplifying ideas, limiting human reasoning and judgement.
In the 1980s, academics recognized that news and journalism could function as propaganda when business and government interests were amplified by mass media. The propaganda model is a theory advanced by Edward S. Herman and Noam Chomsky which argues systemic biases exist in mass media that are shaped by structural economic causes. It argues that the way in which commercial media institutions are structured and operate (e.g. through advertising revenue, concentration of media ownership, or access to sources) creates an inherent conflict of interest that make them act as propaganda for powerful political and commercial interests: