Celine Dion sponsor Air Canada
Other activities
Business endeavours
Les Productions Feeling Inc., also known as Feeling Inc. or just Feeling, is an artist management company based in Laval, Québec, Canada, and owned by Dion and her husband and manager, Rene Angélil. She is also founder of Nickels Restaurant food chain. She and her husband also own Le Mirage Golf Club and Schwartz's Restaurant. In association with Andre Agassi, Steffi Graf and Shaquille O'Neal, she opened a popular night club called Pure, located at Caesars Palace.Dion became an entrepreneur with the establishment of her franchise restaurant Nickels in 1990. She has since divested her interests in the chain and is no longer affiliated with Nickels, as of 1997. In 2003, Dion signed a deal with Coty, Inc. to release Celine Dion Parfums. Her latest fragrance, Signature, was released in September 2011 with an advertising campaign by New York agency Kraftworks NYC. Since its inception, Celine Dion Parfums has grossed over $850 million in retail sales. In October 2004, Air Canada hired Dion as part of their promotional campaign to unveil new service products and an updated livery. "You and I", the theme song sung by Dion, was written by advertising executives working for Air Canada.Dion also launched an eponymous bag and accessories line "Céline Dion Collection". According to Innee-Sedona International, the Asia partner for Bugatti Group said that it already topped $10 million sales after just three collections.
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