Pepsi no relation Michael Jackson
Mid-1980s
The Victory Tour of 1984 headlined the Jacksons as a group, and showcased Michael's new solo material to more than two million Americans. It was the last tour he did with his brothers. Following controversy over the concert's ticket sales, Jackson donated his entire share of the proceeds, an estimated $3 to 5 million, to charity. Following an incident in 1984 in which Jackson received second and third degree burns to his scalp while filming a commercial for the tour's sponsor, Pepsi, he donated his $1.5 million settlement from Pepsi to the hospital where he had been treated, Brotman Medical Center in Culver City, California; its Michael Jackson Burn Center was named in his honor. Notably, even before this incident, Jackson had made multiple visits to patients in the burn unit and elsewhere in the hospital, stating  that "it makes me feel good to cheer up sick and injured patients in the hospital". Jackson also donated funds from the Victory Tour to several charities, equipping a 19 bed unit at the Mount Sinai New York Medical Center, which is part of the T.J. Martell Foundation for Leukemia and Cancer Research, and enabling Camp Ronald McDonald for Good Times to build a year-round camp facility for children living with cancer.His charitable work reached new heights with the release of "We Are the World" (1985), co-written with Lionel Richie, which raised money for the poor in the US and Africa. It earned $63 million, and became one of the best-selling singles of all time, with 20 million copies sold. The project's creators received two special American Music Awards honors: one for the creation of the song and another for the USA for Africa idea. Jackson, producer Quincy Jones, and promoter Ken Kragen received special awards for their roles in the song's creation. In 1988, it was described as "the humanitarian effort Michael considers his greatest personal triumph". Humanitarian themes later became a recurring theme in his lyrics and public persona.From 1985 to 1990, Jackson made substantial donations to the United Negro College Fund (UNCF), endowing $1.5 million to that organization in 1986 to set up the "Michael Jackson UNCF Endowed Scholarship Fund", aimed toward assisting students majoring in performance arts and communications, with money given each year to students attending a UNCF member college or university. Another benefit concert held by Jackson later in the decade brought an estimated $500,000 more for UNCF scholarships.
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