Nissan location of formation Yokohama
Nissan Motor Corporation (Japanese: 日産自動車株式会社, Hepburn: Nissan Jidōsha kabushiki gaisha), often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products (including cars) labelled Nismo. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Following an agreement in January 2023, Renault is set to reduce its voting stake to 15%, making both manufacturers equal in voting rights. Since October 2016 Nissan holds a 34% controlling stake in Mitsubishi Motors.In 2017, Nissan was the sixth largest automaker in the world, after Toyota, Volkswagen Group, Hyundai Motor Group, General Motors and Ford. In 2014, Nissan was the largest car manufacturer in North America. With a revenue of $75 billion in 2022, Nissan was the 9th largest automobile maker in the world, as well as being the leading Japanese brand in China, Russia and Mexico. As of April 2018, Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles. The top-selling vehicle of the car-maker's fully-electric lineup is the Nissan LEAF, the No. 2 top-selling electric car globally, just behind the Tesla Model 3.Kenjiro Den (Den Kenjirō)
Rokuro Aoyama (Aoyama Rokurō)
Meitaro Takeuchi (Takeuchi Meitarō)It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.) in 1925. DAT Motors built trucks in addition to the DAT and Datsun passenger cars. The vast majority of its output were trucks, due to an almost non-existent consumer market for passenger cars at the time, and disaster recovery efforts as a result of the 1923 Great Kantō earthquake. Beginning in 1918, the first DAT trucks were produced for the military market. At the same time, Jitsuyo Jidosha Co., Ltd. (jitsuyo means practical use or utility) produced small trucks using parts, and materials imported from the United States.Commercial operations were placed on hold during Japan's participation in World War I, and the company contributed to the war effort.
In 1926, the Tokyo-based DAT Motors merged with the Osaka-based Jitsuyo Jidosha Co., Ltd (Jitsuyō Jidōsha Seizō Kabushiki-Gaisha) a.k.a. Jitsuyo Jidosha Seizo (established 1919 as a Kubota subsidiary) to become DAT Jidosha Seizo Co., Ltd Automobile Manufacturing Co., Ltd. (ダット自動車製造株式会社, DAT Jidōsha Seizō Kabushiki-Gaisha) in Osaka until 1932. From 1923 to 1925, the company produced light cars and trucks under the name of Lila. In 1929, DAT Automobile Manufacturing Inc. merged with a separated part of the manufacturing business of IHI Corporation to become Automobile Industries Co., Ltd.In 1931, DAT came out with a new smaller car, called the Datsun Type 11, the first "Datson", meaning "Son of DAT". Later in 1933, after Nissan Group zaibatsu took control of DAT Motors, the last syllable of Datson was changed to "sun", because "son" also means "loss" in Japanese, hence the name "Datsun" (ダットサン, Dattosan).In 1933, the company name was Nipponized to Jidosha-Seizo Co., Ltd. (Jidōsha Seizō Kabushiki-Gaisha, "Automobile Manufacturing Share Company") and was moved to Yokohama.
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