Philanthropy different from charity
Philanthropy is a form of altruism that consists of "private initiatives, for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material gain; and with government endeavors, which are public initiatives for public good, notably focusing on the provision of public services. A person who practices philanthropy is a philanthropist.Celebrity philanthropy
Celebrity philanthropy refers to celebrity-affiliated charitable and philanthropic activities. It is an increasingly prevalent topic of scholarship in studies of 'the popular' vis-à-vis the modern and post-modern world.: 3  Structured and systematised charitable giving by celebrities is a relatively new phenomenon. Although charity and fame are associated historically, it was only in the 1990s that entertainment and sports celebrities from affluent western societies became involved with a particular type of philanthropy.: 1–16  Celebrity philanthropy in contemporary western societies is not isolated to large one-off monetary donations by definition. It involves celebrities using their publicity, brand credibility and personal wealth to promote not-for-profit organisations, which are increasingly 'business-like' in form. This is sometimes termed as 'celanthropy' – the fusion of celebrity and cause as a representation of what the organisation advocates.: 5