Internet celebrity no relation Zhang Dayi
An Internet celebrity (also known as a social media influencer, social media personality, internet personality, or simply influencer) is a celebrity who has acquired or developed their fame and notability on the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, internet celebrities are found on popular online platforms such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Telegram, Twitter, Twitch, and Reddit.Internet celebrities often function as lifestyle gurus promoting a particular lifestyle or attitude. In this role, they are crucial influencers or multipliers for trends in genres including fashion, cooking, technology, traveling, video games, movies, Esports, politics, music, sports, entertainment, etc. Internet celebrities may be recruited by companies for influencer marketing to advertise products to their fans and followers on their platforms.Wanghong
Wanghong (Chinese: 网红; pinyin: wǎnghóng; lit. 'Internet fame') is the Chinese version of Internet stardom. The wanghong economy is a Chinese digital economy based on influencer marketing in social media. Some wanghong celebrities generate profits via retail or e-commerce, through attracting the attention of their followers. Internet celebrities have become a popular phenomenon in China. For example, Sister Furong (Fúróng Jiějiě, 芙蓉姐姐) received worldwide notoriety and fame for her self-promotion efforts through online posts. According to CBN Data, a commercial data company affiliated with Alibaba Group, the Chinese internet celebrity economy was estimated to be worth ¥58 billion RMB (US$8.4 billion) in 2016, more than China's total cinema box office revenue in 2015.There are two main business models in the wanghong economy: social media advertising, and online retail. In the online retailing business model, e-commerce-based wanghong use social media platforms to sell self-branded products to potential buyers among followers via Chinese customer-to-customer (C2C) websites, such as Taobao. Internet celebrities may promote their products by modeling for their shops by posting pictures or videos of themselves wearing the clothes or accessories they sell, or giving makeup or fashion tips. They serve as key opinion leaders for their followers, who either aspire to be like them or look up to them.
Zhang Dayi (张大奕)—one of China's best-known wanghong according to BBC News, with 4.9 million followers on Sina Weibo—has an online shop on Taobao, reportedly earning ¥300 million RMB (US$46 million) per year. This is comparable to the US$21 million made by Fan Bingbing (范冰冰), a top Chinese actress. Li Ziqi (李子柒), a celebrity food blogger with more than 16 million followers on Weibo, has inspired many bloggers to post similar content on traditional Chinese cooking and crafts.Censorship in China has created an independent social media ecosystem that has become successful in its own way. For every Western social media platform, there is a comparable Chinese version; Chinese social media platforms, however, generate revenue differently. The greatest difference between Chinese internet celebrities and their Western counterparts is that the profits generated by Chinese celebrities can be immense. Unlike YouTube, which takes 45% of advertising revenue, Weibo, one of the largest Chinese social media platforms, is not involved in advertising, which allows internet celebrities to be more independent. The monthly income of Chinese influencers can exceed ¥10 million RMB (US$1.5 million).
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