Shelly-Ann Fraser-Pryce position held UNICEF Goodwill Ambassador
Sponsorship, charities and businesses
Fraser-Pryce has signed sponsorship deals with Digicel, GraceKennedy and Nike. To promote her chase for Olympic glory in 2016, Nike released a series of promotional videos of her training sessions for the 100 m.Fraser-Pryce has supported many causes throughout her career. She was named as the first UNICEF National Goodwill Ambassador for Jamaica in February 2010. That year, she was also named Grace Goodwill Ambassador for Peace in a partnership with Grace Foods and not-for-profit organisation PALS (Peace and Love in Society). She also created the Pocket Rocket Foundation, which supports high school athletes in financial need.Known for frequently changing her hairstyle during track season, she launched a hair salon named Chic Hair Ja in 2013.
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