Google Opinion Rewards publisher Google
Functionality
The application provides a surveyor with a large group of people to answer market research questions. Surveyors purchase this service from Google through Google Consumer Surveys, providing researchers the ability to create an online survey with the survey question they want answered and publish it to one of Google's platforms, including Google Opinion Rewards.When users take a survey using Google Opinion Rewards, their answers are combined with the large pool of other respondents and shared with the market researcher. The respondents' demographics including age, gender and geographic location are inferred based on "anonymous browsing history and IP address" or taken from the demographics questions asked when setting up user account.
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