Question: what is the time and place of the setting for brave new world

title: Brave New World
text: The World State is built upon the principles of Henry Ford 's assembly line : mass production , homogeneity , predictability , and consumption of disposable consumer goods . While the World State lacks any supernatural - based religions , Ford himself is revered as the creator of their society but not as a deity , and characters celebrate Ford Day and swear oaths by his name ( e.g. , `` By Ford ! '' ) . In this sense , some fragments of traditional religion are present , such as Christian crosses , which had their tops cut off to be changed to a `` T '' . In England , there is an Arch - Community - Songster of Canterbury , obviously continuing the Archbishop of Canterbury , and in America the Christian Science Monitor continues publication as The Fordian Science Monitor . The World State calendar numbers years in the `` AF '' era -- `` Anno Ford '' -- with the calendar beginning in AD 1908 , the year in which Ford 's first Model T rolled off his assembly line . The novel 's Gregorian calendar year is AD 2540 , but it is referred to in the book as AF 632 .