Question: where did the laundry pod challenge come from

title: Consumption of Tide Pods
text: In response to the meme , a spokesperson from Procter & Gamble ( P&G ) was quoted in Buzzfeed News emphasizing the purpose of their pods and the health risks associated with children : `` Nothing is more important to us than the safety of the people who use our products . Our laundry pacs are a highly concentrated detergent meant to clean clothes and they 're used safely in millions of households every day . They should only be used to clean clothes and kept up , closed and away from children . We have been consistently proactive in providing consumers with the right usage guidance and tools to enable them to use the product safely . '' Tide further stated , `` They ( pods ) should not be played with , whatever the circumstance is , even if it is meant as a joke . '' Tide later partnered with New England Patriots tight end Rob Gronkowski , having him issue the message : `` What the heck is going on , people ? Use Tide Pods for washing . Not eating . Do not eat . ''